Feria de mariposa ʺcelebrating the past while moving forward: Designing a new home for your farmer's marketʺ

Feria de mariposa ʺcelebrating the past while moving forward: Designing a new home for your farmer's marketʺ

Material Information

Feria de mariposa ʺcelebrating the past while moving forward: Designing a new home for your farmer's marketʺ
Translated Title:
Feria de mariposa “celebrando el pasado mientras se mueve hacia adelante: El diseño de un nuevo hogar para la feria del agricultor”
Aquino, Angelica Chen, Kevin Gosser, April Lituma, Pablo Storie, Mark Wang, Lucy
Publication Date:


Subjects / Keywords:
Farmers' markets ( lcsh )
Design & planning ( lcsh )
Costa Rica--Puntarenas--Monteverde Zone--Santa Elena ( lcsh )
Feria del agricultor
Diseño y planeamiento
Costa Rica--Puntarenas--Zona de Monteverde--Santa Elena
Sustainable Futures 2011
Futuros Sostenibles 2011
Reports ( lcsh )


This report focuses on the design process and goals of a proposed new farmer's market in the Monteverde Zone, Costa Rica. The proposed new farmer's market incorporates elements of sustainable design to create a multi-use facility. Photos and architectural drawings are included.
Este informe se centra en el proceso de diseño y los objetivos de una nueva propuesta de la feria del agricultor en la zona de Monteverde, Costa Rica. La propuesta de la nueva feria del agricultor incorpora elementos de diseño sostenible para crear una instalación de usos múltiples. Están incluidos fotos y dibujos arquitectónicos.
Text in English.
General Note:
Born Digital

Record Information

Source Institution:
University of South Florida Library
Holding Location:
University of South Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
M37-00445 ( USFLDC DOI )
m37.445 ( USFLDC Handle )

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Aquino, Angelica Chen, Kevin Gosser, April Lituma, Pablo Storie, Mark Wang, Lucy
Feria de mariposa celebrando el pasado mientras se mueve hacia adelante: El diseo de un nuevo hogar para la feria del agricultor
Feria de mariposa celebrating the past while moving forward: Designing a new home for your farmer's market
c 2011-08
Born Digital
3 520
This report focuses on the design process and goals of a proposed new farmer's market in the Monteverde Zone, Costa Rica. The proposed new farmer's market incorporates elements of sustainable design to create a multi-use facility. Photos and architectural drawings are included.
Este informe se centra en el proceso de diseo y los objetivos de una nueva propuesta de la feria del agricultor en la zona de Monteverde, Costa Rica. La propuesta de la nueva feria del agricultor incorpora elementos de diseo sostenible para crear una instalacin de usos mltiples. Estn incluidos fotos y dibujos arquitectnicos.
Text in English.
Farmers' markets
Design & planning
Costa Rica--Puntarenas--Monteverde Zone--Santa Elena
Feria del agricultor
Diseo y planeamiento
Costa Rica--Puntarenas--Zona de Monteverde--Santa Elena
Sustainable Futures 2011
Futuros Sostenibles 2011
t Monteverde Institute : Sustainable Futures
DOI: M37-00446 (Spanish language presentation for farmer's market design project)
i Related document;
u http://digital.lib.usf.edu/?m37.445


FERIA LA MARIPOSA Celebrating the past while moving forward: designing a new home for your farmers market. -SF Team Sustainable Futures 2O11




ANGELICA AQUINO University of Illinois at Urbana-Champaign Master of Urban and Regional Planning KEVIN CHEN University at Buffalo Bachelor of Architecture APRIL GOSSER Ball State University Bachelor of Architecture PABLO LITUMA University at Buffalo Bachelor of Architecture LUCY WANG University of Maryland Bachelor of Landscape Architecture MARK STORIE University of Maryland Bachelor of Landscape Architecture Special Thanks To: La Asociacion Agricultura Marvin Acuna Ortega Monteverde Intitute Staff DESIGN TEAM ADVISING FACULTY UIS GONZALEZ University of Maryland Department of Landscape Architecture CHRISTOPHER ROMANO University at Buffalo Department of Architecture The Monteverde Institute Hosted By: COURSE COORDINATOR ANIBAL TORRES Monteverde Institute




PART I: INTRODUCTION & OVERVIEW 1 Sustainable Futures 2O11


Super Compro Bar Amigos Banco National Escuela Santa Elena Sustainable Futures 2O11 2


INTRODUCTION Monteverde is well known for its natural amenities including its lush forest and natural habitats. Attractions such as these, not only provide a comfortable environment for the inhabitants, but also attracts the tourism industry. For this reason, it is imperative to preserve the natural environment through sustainable practices. Preserving and capturing ecological sustainable practices and integrating them into the design of the new farmers market is crucial for the success of the new farmers marketLa Feria de Mariposa. The master plan for La Feria de Mariposa addresses both the community and ecological needs. The design of the new farmers market incorporates six key elements for a sustainable designtransportation, green design, wastewater, phasing, ecotourism and culture (Discuss design). In order to execute these goals it is imperative there is collaboration with the Monteverde community. The design of Feria La Mariposa is rooted in the research and community outreach that was conducted by the Sustainable Futures Team. In doing so, the design achieves to address the needs and desires of the Monteverde community. In doing so, the development will attract supporters to invest in La Feria de Mariposa. Implementing sustainable design strategies will significantly reduce its long-term operating costs making for a lucrative site. 3 Sustainable Futures 2O11


PART I: PROCESS Sustainable Futures 2O11 4


In 2008 La Asociacion Agricultural opened a farmers market. The current market is a great asset to the Monteverde community. The community utilizes the facility for cultural activitiesmusic, dances, environmental education stations, artwork, and recipes and exchanges (monteverdeinfo.com). Currently, the market takes place at the Santa Elena high school gymnasium located in downtown Santa Elena. It is open every Saturday morning between the hours of 6:30AM and 12:00AM. Since the opening of the farmers market, a permanent space for these activities are nonexistent. In 2011, La Asociacin Agricultura received a grant for an opportunity to provide infrastructure for a farmers market. Additionally, the association will no longer have to pay rent for a temporary space. Having a space for the market will also benefit them economically. As a result of the grant the association is able to move the market. The grant enables La Asociacin Agricultural to purchase 1,000m2 of property on the outskirts of Santa Elena based on their budget. Due to an opportunity to develop a permanent site for the market the Sustainable Futures Team was identified to design the new farmers market. The decision of the Sustainable Futures Team is based on a collaboration process with the Monteverde Community through a number of research methods and community outreach. CURRENT SITE 1. Meeting with La Asociacin Agricultural 2. Precedent 3 United Nations Study 4. Survey with Deborah Cohen 5. Interview with vendors 6. Interview with Professor Marvin Ortega 7. Transportation Analysis COMMUNITY OUTREACH Gymnasiumcurrent farmers market location Super Compro Bar Amigos Banco National escuela santa elena new site is less than 750 m away from old site; 10 15 min. walk Proposed location Why the move? new farmers market location Find a permanent home Benefits of owning vs. renting Grant money given to accomodate market growth Multi-purpose space tailored for market high school gymnasiumHeld every Saturday morning Temporary space: market rents the space therefore vendor infrastructure is lacking In its third year, with 33 vendors Sells a variety of goods, from baked bread to artisan goods to fresh produce 5 Sustainable Futures 2O11


Sustainable Futures 2O11 6


The Sustainable Futures team met with three members of La Asociacin Agricultural to discuss their needs and expectations in the design of the new farmers market. The goal of La Asociacin Agricultural is to create a permanent home for La Feria de Mariposa in Monteverde. Additionally, La Asociacin Agricultural would like to establish a physical space for local small-scale farmers to sustainably sell their products as well as establish a cultural center for the Monteverde community. The following is a list of what they would like to see in the design physically as well as their overall expectations. Physical waste management program waste management program green Design (natural lighting, wind, etc.) kitchen and seating gathering area (venue and acoustics) office space Overall Expectations phased plan follow planning regulations 60% parking to 40% development maintain niche of market sensible spacial organization Educational Environment 50% room for growth CLIENT MEETING 7 Sustainable Futures 2O11


PRECEDENT Campo Ferial Agricola Cantonal de Grecia On June 13, 2011 a site visit was conducted at Campo Ferial Agricola Cantonal de Grecia in the city of Grecia. Two team members visited the site with two members of the Ministerio de Agricultura y Ganadera. From the site visit, we were able to observe and analyze a typical market design in Costa Rica as well as listen to a discussion led by the director of the Ministerio de Agricultura y Ganadera and the owner of Campo Ferial Agricola Cantonal de Grecia. Market Design The open air market in Grecia is open every Saturday and receives 8,000 visitors for a variety of vendors. The open air market includes: 340 vendors 60% parking space and 40% development Community center San Jose Central Market (costaricaguides.com) open everyday public market hall vendors organized in a grid organization attracts over 20 thousand people a day founded in 1882 a place to experience Costa Ricas culture and history Sustainable Futures 2O11 8


Plan Distrital de desarrollo humano local del distrito de Monteverde 2010-2020, The plan outlines the goals and needs of the community that need to be addressed in the next ten years. It identifies priority areas and who is responsible for implementing the goals of the community. The database includes data from AyA, the Clinic and the Municipality. Additionally, the plan emphasizes the need for interagency collaboration between different groups since it provides transparency between groups. The data compiled by the UN study are from the followingInterviews, Surveys, Community Meetings, and Workshops. The result of the research conducted by the UN is outlined below. The information supplied by the UN allows us to further understand the needs of the Monteverde community. Values (UN Study; Section 3.3.1): Goals (UN Study; Section 3.3.2): UN STUDY 9 Sustainable Futures 2O11


COHEN SURVEY Deborah Cohens research focuses on obstacles to organic consumption in Monteverde. Cohens study allows us to further understand how the Monteverde community utilizes the current market space. Her study includes a survey with a random sample of 32 participants who utilize the current farmers market. catered to the farmers market How often do you attend the farmers market? What is the greatest obstacle? Why do you/ What is the greatest obstacle? Cohens study illustrates the significance of the market since it plays a tremendous role in the lives of the Monteverde community. Based on Cohens study, about half of the users visit the market weekly. The results show that all of the survey participants utilize the market. Moreover, participants were asked what obstacles existed, hindering their attendance of the market. The majoritys response was due to schedule and distance. Finally, participants were asked about their motivation to use the site. Respondents primarily said it was due to the good deal on organic produce and the social aspect. It is important to recognize the significance of the market space in the Monteverde community. Not only does the site function to support the needs of the community but it also functions as a site for tourist to buy local products and learn about the Costa Rican culture. Sustainable Futures 2O11 10


On June 11, 2011 our team conducted interviews with the vendors at the current market during 6:00AM-9:00AM. A total of 12 interviews were conducted and the farmers The vendors sell a variety of items including homemade baked goods, seafood, locally grown produce, dairy products, and crafts. Since there is a variety of items sold in the market it is important to organize the market in a way that satisfy the type of things sold. INTERVIEW WITH VENDORS 11 Sustainable Futures 2O11


INTERVIEW MARVIN ORTEGA Marvin Ortegas research primarily focuses on ecotourism. Therefore, it plays a huge role in our design of the new Farmers Market. He focuses mainly on clusters, which help to advance economies. It is important to analyze the linkages of the ecotourism industry. Attractions and businesses are developed through productive chains. Chains moving up include farmers and producers. Chains moving backward include hotels and restaurants. Chains moving forward include horseback riding and galleries. Lastly, chains going down include transportation and nightclubs. Monteverde provides a great opportunity to explore ecotourism conditions that favor the formation of a mature cluster (Ortega, 2000). The main concerns in terms of transportation are the amount of cars, dirt bikes and pedestrians that will pass by and enter the site. The amount of transportation on the two sites, the current market and the proposed future site, was surveyed on a Saturday morning from 6am to 8am. Figure 1 shows the transportation that passed by the current Farmers Market site. The transportation that entered the current market is composed of the following: pedestrians at 28, cars at 18, and dirt bikes at 5, with a total of 51 (Figure 2). The amount of parking space at the current site is large, and most likely too much. There is not a safe entry for pedestrians to enter onto the site. TRANSPORTATION ANALYSIS Figure 1: : Current Farmers Market Transportation (amount that passes by site) Figure 2: Transportation into current Farmers Market Sustainable Futures 2O11 12


Figure 3: Proposed site transportation Figure 4: Thursday transportation on new site On the proposed site, the majority of the transportation included pedestrians at 80, cars at 47, and dirt bikes at 91. Other modes of transportation were used, but were not as significant as the three that were previously listed (Figure 3). Also, on Thursday, a survey was done to record the transportation on the new site from 9am to 10am. Figure 4 shows the results of that survey. The survey calls out that if we were to use the proposed site, we would have to create a contingency plan for traffic control since we are going to further increase these three major components. 13 Sustainable Futures 2O11


Sustainable Futures 2O11 14 PART III: DESIGN


mission statement The mission of the program in the Monteverde Institute is to design a sustainable space for the Monteverde Community that addresses the needs of the community which focuses on the followingCulture, Green Design, Transportation, Wastewater, Phasing, and Market (Ecotourism). 15 Sustainable Futures 2O11


pedestrian market goods (farmer + artisan) community arts and culture education green design kitchen and seating office space Sustainable Futures 2O11 16


The three main guiding principles for our design are hub, zone usage, and green design. Our site visit to La Feria de Grecia showed us the important aspects of a successful farmers market. The social center, separation of spaces, and green design all contributed to the success of the Grecia market. In our design of the new farmers market, the hub became the social center where activities such as outdoor seating, kitchen, and nature viewing came together to form the heart of the market. As you can see in the image below, this space in Grecia was an ample space where up to 80 people can gather (Image 1). Activities in this space includes outdoor music, eating, and dancing. GUIDING PRINCIPLES Image 1 : Community center in La Feria de Grecia 17 Sustainable Futures 2O11


SPATIAL ORGANIZATION The separation of spaces was important in that it allows for more efficient pedestrian circulation. Vehicular transportation was separated from pedestrian circulation to permit vendors to easily access their stands. The circulation of consumers allow for them to be under a covered roof at all times. This is an extremely desirable characteristic that we looked to incorporate into our design of the new farmers market. The green design of our site wished to change the ten-meter buffer into the educational boardwalk (Figure 2). This boardwalk will bring visitors and tourists closer to nature and the Costa Rican culture. It was interesting that the tourists and visitors of the Grecia market were drawn to the river buffer by the native fauna and animals. The educational walkway informs the community and tourists on the gray water problem in Monteverde and offers a potentially affordable solution (Image 2). Image 2: Perspective of the educational walkway Sustainable Futures 2O11 18


FRAGMENTED SPACES The design consists of fragmented spaces throughout the site with center points connecting each fragment. These center hubs are important to connect the fragments much like a chain connects. This chain idea is a very dynamic model for creation and growth of the design. The concept allowed for flexible growth and manipulation of the orientation of the building. This flexibility allows for the full growth of the building to be seamless. The community hub is important for the Image 3: Perspective of the community hub 19 Sustainable Futures 2O11


The concept of the design allows for the building to be designed in two phases (Image 4). The first phase incorporates a community hub flanked by two market spaces on either side. The community hub is a two-floor structure with the top floor being office space and the lower floor being a social area. Within this social area is a kitchen that can be accessed from indoor and outdoor spaces. On the exterior of the building sits a deck where visitors can relax and enjoy the natural surroundings. Along the East side of the building is the educational boardwalk that follows the buffer. Along the boardwalk lies a gray water treatment system. Most of the native vegetation on the site will remain, and native plants will be added. The West side of the site takes advantage of the easement and existing road. The parking for the new building will sit beside the easement. There is also a loading area next to the building for easy access for farmers. Image 4: Site master plan MASTER PLAN Sustainable Futures 2O11 20


LOCAL CONTEXT AMPHITHEATRE The second phase has a cultural and educational emphasis. This phase includes another community center, which can open up into the amphitheater. The amphitheater is a space that can be used to celebrate the local culture. The amphitheater serves as a social and cultural space for both the community and visiting tourists (Image 5). Image 5: Perspective of the amphitheater 21 Sustainable Futures 2O11


The last wing is dedicated to being a cultural center, where artisans can sell their goods and educate others on their talents. This space can also help educate tourists and the community on the history of Monteverde as a whole. There is additional parking behind the amphitheater. The market wings are a primary function of the whole design and thus are essential to the project (Image 6). Image 6 : Market space MARKET SPACE Sustainable Futures 2O11 22


Image 7 : Frontage FRONTAGE Some of the design aspects are important in terms of culture, art and education. Frontage is an extremely valuable aspect since it will display the vibrant activities within the structure and therefore will attract people into the building (Image 7). 23 Sustainable Futures 2O11


Sustainable Futures 2O1O 24 PART IV: NEXT STEPS


Overall, our team has achieved the primary goals for Feria La Mariposa. The Sustainable Future team was able to design a space that not only incorporates our goals but the goals of the agency as well. At this point, the project continues to be a work in progress and we are excited to continue into the next stages. NEXT STEPS Sustainable Futures 2O1O 25 24 PART IV: NEXT STEPS


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