Fourth annual report, September 1, 1939-August 31, 1940

Fourth annual report, September 1, 1939-August 31, 1940

Material Information

Fourth annual report, September 1, 1939-August 31, 1940
Kennedy, Stetson
Federal Art Project (Fla.)
Place of Publication:
[Jacksonville, Fla.?]
Florida Art Project
Publication Date:
Physical Description:
44 p. : ;


Subjects / Keywords:
Arts -- Florida ( lcsh )


Report for the 1939/1940 fiscal year on the activities of the Federal Art Project in Florida sponsored by the WPA. Includes a newspaper clipping from the "Key West citizen," dated May 27, 1939: The Federal Arts Project in the southernmost city / by Stetson Kennedy.
Statement of Responsibility:
Florida Art Project, Work Projects Administration.

Record Information

Source Institution:
University of South Florida Library
Holding Location:
University of South Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
W27-00129 ( USFLDC DOI )
w27.129 ( USFLDC Handle )

USFLDC Membership

Added automatically
Tampa WPA Office Papers

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Fourth annual report, September 1, 1939-August 31, 1940 /
c Florida Art Project, Work Projects Administration.
[Jacksonville, Fla.?] :
b Florida Art Project,
44 p.
Report for the 1939/1940 fiscal year on the activities of the Federal Art Project in Florida sponsored by the WPA. Includes a newspaper clipping from the "Key West citizen," dated May 27, 1939: The Federal Arts Project in the southernmost city / by Stetson Kennedy.
2 610
Federal Art Project (Fla.)
z Florida.
Federal Art Project (Fla.)
1 700
Kennedy, Stetson.
t Tampa WPA Office Papers.
4 856


F 0 U R T H A N N U A L R E P 0 R T Florida Art Project Work Projects Administration September 1 1939 August 31, 1940


ADMINISTRATION F. C. Harrington n Administrator Vlork Projects Administration t Florence S. Kerr Assistant Administrator i Work Projects Administration 0 Holger Cahill n National Director WP A Art Program a l Thomas C. Parker Assistant National Director WPA Art Program


ADMINISTRATION Roy Schroder s State Adndniatrator Work Projects Administration t Rolla A. Southworth a State Direc:tor Professional and Service Division t Eve Alsman Fuller e State Supervisor Florida Art Project Sponsor: Florida State Planning Board George G. Gross EAecutive Secretary


IN AYERICA'S FUTURE" Thin s b m of' the arts c nu;n nts, r.ruscums, sculptur b ks am sic throu .. hout history have been the standards by which civiliz-ed mttons are distin ish In the end, these ere the only permanent records left of the culture of r ces. We hne only to consider the efforts which n r e today bein 'de to preserve 1t0rks of rt from the destruction of w r re e in what ;rr il:l.portance they are held. rica today, howe r, wi neeses rt s factor which must do re than record the history of a nation. It has a rt


Responsibility for social defense, in the light of its importance to preservation of the American way of life, cannot be ignored today or in the future. Art, all arts, have essentially proved their worth in this connection through the Community Service Projects of the Work Projects Administration. This is an essential part of state planning. The Florida Art Project, with an average personnel quota of 160 during the past year, has conducted the most progressive and far-reaching educational and cultural program in its existence. This has been done largely through the presentation of exhibitions, lectures and demonstrations; free art instructions in studio workshops; and design and execution of creative works of art for allocation to public agencies throughout the state. A total of 1620 exhibitions have been presented in eleven art centers and nine extension units. 478,052 adults and 125,285 children attended these exhibitions. 215,427 children have taken part in art classes conducted by the Project in various sections of the state, and 75,793 adults received instruction. More than 1,500 creative works of art have been produced and allocated to tax-supported public buildings and institutions in 3 -


) the state. .353 full-color plates for the Index of American Design have been completed and accepted. Added to the value of the Project to the public as a social entity, is the factor of self-help within the Project personnel which provided approximately a twenty-five per cent turnover in employment due exclusively to placement of workers in private employment. Positions obtained by staff members ranged from clerical work to administrative and professional appointments in recognized colleges and institutions. Perhaps the most important was the assistant professorship given one worker, in the University of Miami. Others included the head instructorship of one of our art teachers in Meredith College, Raleigh, N. C.; art and promotional work with the State Board of Health; commercial employment in the field of painting, sculpture and ceramics; one position teaching in a vocational school; and several appointments in defense work of which the most outstanding perhaps was the placement of a worker as storekeeper for the Naval Unit in Key West. Public acceptance and approval in this wise is socially as important to the record as the evidence of good works accruing to the community. -4-


) The program of the Florida Art Project has become an integral part of the state's cultural advance through services of munity art centers and extensions in sixteen widespread Florida towns and cities. A review of the cultural and educational program conducted by the Florida Art Project during the past year through its art centers indicates a fulfillment of a real need in the social structure of the community. Strides made this year toward permanent establishment of centers through the active assis tance of city and municipal governments made clear the fact that art is of practical usefulness to them. Moreover, it is interesting to note that Florida has the distinction of having more art centers than any other state. From Pensacola to Key West, a successful story of the art centor is repeated in each community where it is located. There are variations just as the social and educational de mands of the communities vary. There are variations also in progrrun administration, but the art center is so planned that it meets local art needs. -5-


The center in Pensacola found perhaps the most all-round community response. In its isolated position on the extreme northwest of the state, this city had not easy access to the cultural adwntages which the more centralized cities in the southel:'n part of the state enjoy. Therefore, the Art developed a program which fulfills not only the exhibition needs of the city but provides an opportunity for compre hensive art participation. Importance of the educational phase of this program finds ample justification in the fact that one of the active cosponsors is the Escambia County Board of Public Instruction. Through this service, children and adults, both those seeking vocational training and those seeking a hobby pursuit, ha'Ye hastened to make use of the facilities of the solidly planned program offered at the Center. Filling another aesthetic need of all groups in the city has been the organization of the Pensacola Art Institute, co-sponsor and advisor of the Center, and the subsequent activities of this special organization. Most important of these is the an--6-


nual music-art-drama series booked and presented by the Institute as an entertainment feature for members. General public admisSion is taken care of through purchase of tickets. Profit proceeds accrue for the benefit of the Center. Outstanding lecturers, artists, entertainers and other renowned personalities are, in this manner, brought to an isolated com munity. For instance, Sigmund Spaeth, Maurice Hindus, Cornelia Otis Skinner and Ruth Bryan Owen Rhode appeared this year on the program. The ever-increasing attendance at these seasonal functions is adequate indication of the place they fill in the conmunity. Organization of the llilton Extension Center has been effected and a program worked out for the ensuing year. This extension unit is an outgrowth of children's classes conducted in local public schools through the Pensacola Center for several years past, Organization of the Negro unit is another expansion of the Pensacola program. New Smyrna Beach Art Center is exemplary of the respons e of a small city to the art center idea. Starting as a small -7-


) gallery in the Woman's Club, in less than three years the Center has grown into an integrated community cultural agent, housed in a modern building just completed by the city. The Cultural Center Building, erected at an approximate cost of $125,000, provides space for the Public Library ahd a museum of natural history, in addition to the Art Center. All organizntions of an educational an d civlc nature are invited to use its facilities. The Art Center space includes several well-designed and adequately equipped gall ries, numerous classrooms, workshops, studios for visiting artists, and a modern photographic laboratory. These facilities, through the moral and financial spon sorship of the city, are free to public use, not only for vocation 1 purposes, but for leisure time occupation as well, A dif.f' rent picture in Key Vlest. Here we find a small. tropi cally b utiful island city which has become the mecca of many of the nation's outstanding creative artists in the fields of pnintin sculpture, music, literature and drama. The Art Center provides a natural moetin g place for these artists to -8-


gather and exchange ideas. At the same the Key West public has opportunity to meet its visitors and to obtain a truly fine appreciation of their work. Naturally the community demands a well-balanc:ed center program. Exhibitions are presented, many of them drawing from rich local sources. Instruction at the Center has developed largely in the direction of recreational and craft classes, activities which enter readily into the d aily lives of the island's residents. Study groups have been organized this year which bring in special programs Special committees from the co-sponsoring body, the Key West Community Art Center, Inc., assist in planning and carrying out the Center's program. Miami's Art Center faces a totally different scene. Here we have a metropolitan and far-flung population. Tastes and social pursuits, varjing from the needs of tha under-privileged of the Dade County Children's Home to the more fortunate demands of tourist residents, must all be considered in the Art Center Program. To this diverse audience, Miami Art Center has established -9 -


) ) points of exhibition throughout the city and suburbs. Extension exhibits are held in the Chamber of Commerce, Tourists Home Bureau, the Negro Housing Project, Miami High School, Edison High School, Ponce de Leon High School, Coral Elementary School, Dade County Teachers' Assembly Hall, Flagler Memorial Public Library, Coral Gables Public Library and Coral Gables Chamber of Commerce. There is also an extension center in the Administration Building of the University of Miami. The adjacent town of Homestead enjoys the exhibition and instruction services of the Art Cen ter proper which is located in the Miami Woman's Club. Outdoor sketch classes conducted in city parks in cooperation with the City Recreation Department are considered one of this department's finest activities. An effort is rnc. de to conduct all classes in the health-giving sunlight and air of this locality. Importance of these services of the Art Center is reflected in the attendance and publicity received through the year. -W-


Recently the Miami Publicity Bureau prepared a Kodachrome news reel illustrating the many recreational advantages of the city. Outdoor sketch classes conducted by the Project were given prominent space and credit in preparation of the reel. Merely as an indication of the wide puhlic interest which this type of work rec.eives, comes announcement that the reel is being projected this year on a huge outdoor screen at the Florida Building, New York World's Fair. Several times during the past year, full pages in the rotogravure section of Miami newspapers have recurded the story of activities. the City of Coral Gables gav.e over to the Art Project the City Building formerly occupied by the Fire and Police Station, it did so lvith the express purpose of having a permanent art center and building established in this city. While this plan is being the temporary center building houses of the important productive units of the state program. These a re the Sculpture, Ceramic and Stained Glass, Index of American Design, and Applied Art Units; all of which are very active in their production work. The Center itself carries on exhibitions which are of added -11-


) interest because most of them are selected from the work completed in the creative units. Two exceedingly interesting groups of classes have been started this year by this Center; one is in ship model building which times has had to be divided because of the domand !or admission. The other class group is built around a very well-organized photoeraphic course. Many students from this course haw already received public recognition in exhibitions and in winning contests with their prod.uC'.ed work. Meanwhile, the special c omrnit tee appointed from the Chamber of Commerce, members of the City Administration, and interested citizens, continues its plnns for a special building in this city so ideally suited to a large permanent Art Center. Industrial Jacksonville also engages a comprehensive art center program. Its strength in the community has been made manifest recently by the Civic Art Institute, incorporated cosponsor of the Center. Membership of this organization reaches into every stratum of Jacksonville's social and industrial life. -12-


The Civic Art Institute very assists the Art Center program, especially in the matter of securing outstanding exhibitions not included in the regular schedule. Among these ye.:1r were: Mod rn Masters, !roo the Museum of Modern Art; Popular Photo raphy Salon; C rtoons and drawings by James Thurber; History of Photo Engraving by Stephen Horgan, Orange, N. J.; Drawings and Paintings by John Groth, New York; Ulus tratlons from Curtis Publishin Company, Philadelphia, Pa., and Stud nt ExhiDition, School of Design The Institute also assisted in securing this year the transfer of more than 800 volumes of selected art Jackson villa Public Library to the Center library. Here installation of mod rn equipment has enhanced the value of the collection. Au ntin this l rk is a print collection of several thousand pieces pr par d by tho art reference lib ry of the Center Th g lleries are used frequently by local concerns for display of typos of industrial exhibits, impressing upon the community the usefulness of art in everyday life. One of the most off ctiv d monstrations of this type of exhibit contrasted old -13-


and new home furnishings. Following this show, Metropolitan Museum of Art, New York City, requested full plans and ideas from the Jacksonville Art Center for staging this type exhibition, evidence of the manner in which Project art centers are keeping well abreast of the times in the art l1orld Explnded operation of the Negro extension gallery under the Jacksonville Center has continued to fill a vast need in this phase of Jacksonville' s life. In services extending not only to the Negro population of Jacksonville proper, but from Mayport to St. Augustine of the highest quality has b en developed through extension classes. The new extension in St. Augustine is sponsored by the Florida Normal and Industrinl School. This y ar there was ntablishcd at Jacksonville Beach an ext nsion unit, sponsored by the City of Jacksonville Beach and hous d in the City Hill. This pro ressi little municipality is considering construction of a recreational center. It is anticipated that the art pro ram will be readily adjusted to directing the recreational pursuits of the community -U-


Innovations in the program of St. Petersburg Art Center present this yoar a strong statement of everyday usefulness of art. A new exhibition center here is giwen over entirely to presentation of exhibits of civic interest. Located in the Chamber of Cocmerce Building in the heart of the city, the Civic Exhibition Center has found favor through the presenta tion of Stnmp Exhibitions, Pictorial Photographic Salon, Gar den Club Shows, Craft Exhibits, &ld other material which is of importance to the industrial and business life of St. Petersburg, as well as to leisure-time activities. The City Pubai city Show and annual exhibition of the Florida State Planning Board nre the more popular features presented in current months. In ndditio n to this Civic Exhibition Center, the parent gal lery, located a t 415 Third hvenue, South, devotes itself to fine arts exhibitions and teachin In this building are also housed the studios and workshops of the Center. The classwork program c rried on is of extreoe importance to tourist city where so many of the residents are concerned with the constructive occupntion of leisure time. -15


) ) St. Petersburg is a city of clubs. The Center provides a natural meeting place for the regular sessions of many of these organizations of cultural interest and purpose The Stamp Club, Shell Club, Bird Club, Poetry League, and other groups, reciprocate by actively assisting in the operation of the Center and its comprehensive community program. City of St. Petersburg co-sponsors the entire unit, with the coopera ti0n of the Chamber 0f Commerce and the Center's sponsoring committ c. Under sponsorship of Gulfport Club, classes and exhibitions hov been organized for this progressive little community as an extension activity of St. Petersburg hrt Centerr This aren hopes for a separate extension to be effected within the nuxt y ar. In research services one worker extended to the Clearwater Art Museum have resulted in that organization petitioning an extension unit with full local sponsorship. They wish especially the exhibition service of the Project and assistance in public school art teaching. Director of the Museum -16 -


is now in New York volunteering his services to the program in arranging some special exhibitions for next year. The Unit will be attached to the St. Petersburg Center. Bradenton Art Center, co-sponsored by hrt Leegue of llanatee County, hao become the agency thr?ugh which this very energetic art organization has been enabled to promote a fine community S(Jrvice. Joint co-sponsor with the League is the City of Bradenton. Exhibitions, classes, demonstrations and 1 ctures are all important phases of the program. Just as important as its planned pro ram is the establishment of the Center s a congenial meeting place for all art-minded citi zens of the area. Tampa Art Center, with the Civic Art Comcission as an Advisory Board, found its greatest service in extension work in the numerous missions and homos for under-privile0ed groups in tho community and environs. A full exhibition schedule is and there are in creasing indications of need for an even more complete program -17-


than is now carried on. Separately housed units have already been established in a West Tampa teaching unit and in a Negro unit. The latter was requested and is co sponsored by the Tampa Urban League, The unit is located in the picturesque Latin section in El Pasaje, one of the city's landmarks. The pic:ture in Ocala in recent months has become increasingly important Once a small unit housed at Camp Roosevelt, it has now been moved into the city by civic request, and operates under the co-sponsorship of the City of Ocala in the newly constructed municipal auditorium, Tuscawilla Park. Well ar ranged and litftlted gallery and workshop space provided in this modorn functional structure is an in:iication of the ex punded program which Ocalans are demanding for the coming year. Their demands are backed by adequate city sponsorship. In Daytona Beach, co-sponsored by the city, the small but charming Ballery has become in character a popular club. It is distinguished by regular afternoon teas \hich are presented by sponsors It is a spot where restful and relaxed participation 18 -


) in the exhibition program is of extreme v alue to the community. Dayt o n a Bea ch Center conducts extensio n classes in public schools o f the County; instruction available during regular school terms and by sp ecia l r equest of p a r ents an d t ea ch ers is continued through the summe r m onths. F acilitie s o f the pla n include a small gall ery for c ontinuous displa y of representative work produced. A v aluable adjunct to the library sectio n is a loan from C arnegie C orpo r atio n of a c ollection on Fin e Arts v alue d at $3,000. Con diti o ns o f l oa n make v aluable m a t eria l a v a ih

This Center presented 79 exhibitions which were attended by 12,361 children and 27,531 adults, making a total of 39,892 attendance at exhibitions. The sane Center con ducted 1,636 individual classes which were attended by 16,839 children and 5,171 adults, total class attendance, 22,0101 kuong the types of instruction offered in these classes were Juvenile Drawing and Painting; Adult Drawing and Painting; Oil Painting; Life Class; Commercial Design; Fashion Illustration; Hobby Group; Etching; Print Making; Story Illustration; Lettering and layout; Kindergarten Class; Graphic Arts; Modeling and Sculpture; Girl Scout Art B a dge; Landscape; Quick Sketch and Beginners in Charcoal. The extension work in agencies outside of the Center reached a total of 13,139 persons, of which number 9,963 were children and 3,176 were adults. Special gallery services in this Center, exclusive of exhibitions and classes reached 3,342 persons of whom 373 were children and 2,969 adults. -20 -


The depth to which the Center's activities have reached into the social structure of the community is shown by the following list of civic groups served during the year: Hope Haven; Boys Home Association; Kiwanis Club; Civitan Club; Rotary Club; Lions Club; Exchange Club; Jacksonville Fine Arts Society; Jacksonville Stamp Collectors' Club; American Institute of Architects, local chnpter; Childhood Education Association; City Recreation Department; Individual Schools; Public Library; Woman's Club; Delphian Societies; Jacksonville Junior League; P.T.A.; Federated Garden Circles; Boy Scouts; Girl Scouts; Y."r'l C.A.; Duval County Fair; Jacksonville Camera Club; and Opportunity House. Additional services to the public in the nature of Club Pro grams; P.T.A. Favors; Girl Scout Bulletins; Boy Scout Certi ficates; Garden Circle Markers; Club Meeting Places; Club Exhibits; Judging Contests; Special Research Work; Posters; Extension Lectures, Exhibits, Classes, Demonstrations; and Radio Programs have further extended the influence of art. Strictly from the practical standpoint of rehabilitating -21 -


-human material for the welfare of society, the inauguration of art classes in Raiford Prison-last year has proved another point in the wide service of the Project as a constructive tool. The Raiford art class was begun in April, 1938, with one member, then an increase to ten as the idea found soil. One member, a college graduate, age 26, was the natural selection of the class as leader, using native qualities of leadership -his fine humility about his own art work, his exacting and critical o.ttitude toward the work of the group as a whole -as a good force among his associates. His interest in the work extended to concern for the group about him, with ex pressed desire and demonstrative action toVIard helping those oven loss fortunate than he. At least three of the group, all of whom have now been released !rom the institution, found immediate employment in art posi tions one other returning to a former sales position, and one to a further study of art. The educational director at Raiford commentod fevorably upon the success of the idea and corroborated the testimony of events that this work has had large therapeutic yq1ue to prison students. Exhibitions for the benefit -22-


) of the whole prison ll!lrought over 100 conments request:ing other work for them to view. Radio has b ee n a useful medium of promotion of Project work. More than half of the art c enters have c arried radiocasts covering activities and phases of the Centers' work, aggregating a total of 354 during the past y ar, consuming 32 hours and 16 minutes of radio time. Jacksonville and Pensacola Centers consistently broadcast an a rage of one hour, four programs, per month throughout the year. Ocala and St. Petersburg Centers were well represented to radio audienc;es, with Daytona Beach and Miami carrying an intermitt nt schedule of programs and anno uncements serv:ing as a cal ndar of events. Use of radio as a medium of infor.mution on art activities is included in a far more comprehensive plan for the coming year. S easonal factors pro b ably account for a preponderance of radio tim e used by St. Petersburg, Jacksonville and ; i'iiili in the month of November, but several Centers notably Ocala had -23-


major radiQ.p r ograms during midsummer months; Growing home audience response to Center broadcasts is indicated by station approval and audience participation. It may be mentioned here that almost every work project proposed for completion last year has been accomplished The move of Ocala Center from Camp Roosevelt was a request in pending files of last year; establishment of Milton extension center and Pensacola Negro Unit also represent fulfilled requests from sponsors Tampa Center developm nt is consummation of long-expressed wishes on the of the city's art-minded citizens. Stlltewido Mural Unit located in St. Petersburg nas put into opera tion mural work for St. Petersburg's new Municipal BuildingJ the first unit to be completed in 1940 at approximate sponsorship cost of $1,000 Other assignments to be completed will bring of sponsorship to more than triple this sum. Cost of production is sponsored by the city. Other llccomplished projects during the year include completion -24 -


and installation of the memorial fountain of Lily Lawrence Bow Library of Homestead. Escutcheons requested by the City of Miami for the annual celebtation of Pan American Week in Miami have been executed and functionally served their purpose. 11St. John's River", a new mural for Florida Building, New York World's Fair, has been finished and installed, as has been the casting of the bust of Stephen C. Foster and seven distinctive ceramic -decorations describing tobacco industry, executed by the Project. A series of exhibition panels outlining activities of conwunity art centers in Florida has been completed and placed on exhibi tion in Contemporary Arts Building, New York World's Fair as a part of a nationwide exhibition of the Art Program. An exhibition of student work from the Art Department of the University of Miami has been prepared, at the request of University officials, for a statewide circuit during the summer. First showing is scheduled for September engagement. 25 -


Florida Educational Association requested, during the year, that a series of small exhibits be arranged, suitable for loan to the schools. Two exhibits of this type hav.e been prepared and with others in preparation will be made to the schools the reopening of the fall sessions, The huge exhibition prepared for the Florida State Planning Board for the annual Southeastern Planning Conference in Hollywood, Florida, has been shown successfully under the Planning Board's sponsorship in key cities throughout the state, The exhibition received enthusiastic acclaim from planning officials nationwide. National Resourc:e Planning Board requested a full set of photographs showing methods on construction and layout. In connection with the many advances and innovations so successfully used by the Project in presentation of the exhibition program may be mentioned the State Service Units located at 311 West Duval Street, Jacksonville. The Unit not only takes care of the many details involved in circuiting exhibitions to Centers throughout the state, but also arranges and prepares for circuit exhibitions of outstanding merit. -26-


The ingenuity and knowledge of this department's personnel is brought constantly into play in producing new exhibition techniques and new means of publicising exhibitions to best advantage The design laboratory services of this unit are employed in production of posters, illustrations, book covers, photogrnphs, technical research and industrial application. Ten covers for Florida Guides series have been completed as wer the black and white illustrations for the Florida Guide. Photo raphe for the Writers' Project Conch Book have been Illustrations for this Project's N gro Book have be n completed. Allocations of easel paintings been made to the Orlando Voc tional School; Jacksonville Beach Public Schools; Florid Building, New York World's Fair; offices of Florida State Plsnnin Board; Department of Education in Tallahassee; Hamestoad Public Library; South Miami Public Schools; Peter o. Knight Airport, Tampa; Dade County Parks, Miami; Dade County School Board, and regional and StatE: VlPA offices. -27 -


Index of American Design Unit, aompiling Florida material for a nationwide pictorial survey of design in American decorative, useful and folk arts from inception to about 1890, has work groups in Coral Gaoles, co-sponsored thru the Center there; and in Pensacola, co-sponsored by Pensacola Historical Society. Color plates are made of objects of stone, wrought iron, ornamental wood carvings, textiles and numerous other objects of southern home craft. Through services of Sculpture Unit, many public agencies in the State have been able to improve properties; hundreds of south Florida schools have been served with design and finished architectural decoration thru co-sponsorship of Dade County Board of Public Instruction. This Unit also cooperates with activities of Miami arrl Coral Gables Centers in supervised class instruction. Service Unit in Miami provided design and work on stage scenery for schools in Dade County, and has serviced many agencies with applied arts assignments The Ceramics and Stained Glass Units serve a dual purpose of production and experimentation Added to six large ceramic panels installed in entrance foyer, Florida Building, N6w York World 1 s Fair, two panels on the tobacco industry were installed in the tobacco exhibit. Street markers, other minor works, embellish school and public buildings. Photography is an informal unit serviced by Cent ers thru photorrraphic section of State Exhibition and Service Unit in Jacksonville, providing record and illustration material for diverse uses throughout the Project, 27a-


While a full program of work and accomplishments has marked the year ending August 31, 1940, our files contain a number of requests communities which indicate much to be accomplished during the coming year. Among the outstanding agencies who se requests are on file, and whose co-sponsorship for the production of this work is pledged, are the Washington County Department of Education; Florida Writers 1 Project; J.:1cksonville Chamber of Commerce; Orlando Vocational School; Lake County Chamber of Commerce; Jacksonville Vocational Scho 0l; Florida State P T A., Tallahassee; City of Miami; Florida State Planning Board; C ral Gables Public Service Department; Panama City; City of Coral Gables; Lake C ounty Schools; City of Jacksonville Beach; Florida State Department of Agriculture; Gainesville V ocational School; University of Miami; Penny Farms; City of Pensacola; Florida State Board of Health; Liberty City Negro Housing Project, Miami and DeFuniak Springs. These requests for services cover almost every field of activity in which the Art Project is engaged. They vary -28-


) from requests for art centers to the production of paintings, book illustrations, sculpture, fountains, and exterior ceramic murals to stage scenery for public schools or stained glaae windows for municipal buildings. Other requests include the photographic, design and research services of the Project. During the past year, the Project has enjoyed the legal spon sorship of the Florida State Planning Board, with George G. Gross, Executive Secretary, as the Board's representatiwe. The Project has fulfilled its obligations to the sponsor as set forth in the Project proposal. Co-sponsors' pledges hav been fulfilled, many of them expanded, quotas have been kept, and legal obligations of the Project met, The Project is further by a state ide committee composed of the following well-known educators and Beatrice Beyer Williams, Head of Art Department, Florida State College for Women; Harold Ste ard, Miami Architect; Winifr d Long, St. P tersburg, State Chairman Art, P.T.A.j Honorable Alexandor Orr, Jr., Mayor of Miami; Denman Fink, Head of Art Department, University of Miami; Doctor Bernd-Cohen, Head of Art Department, Southern College, Lakeland. -29 -


"The Jacksonville Public Library has willingly joined in the furtherance of the art library in the Jacksonville Art Center by making available as a deposit collection a very large number of volumes on art and related for the use of art students and art patrons. It is our belief by making these books under the of the Art Center that the art lo"VVer and the patrons of books on art are brought into closer contact through a specialized service that a general library could not provide." A. B. Curry, City Manager, City of Coral Ga&les, describes the manner in which the creative art produced by the Project cultivates the cultural tastes of the conmunity, with the following statement: "The allocations to municipalities of contemporary art through the Florida Art Project is of far-reaching importance to everyday community life because it forcefully presents modern art to the public for their consideration and judgment, awakening new interest and raising the cultural standards of the comnunity." -31-


From the City of Ocala, Mayor M. C. Izlar offers the following public reaction to the community art center program there: "I wish to assure you that the people of Ocala, and this community are very much pleased and interested in the Art Project, which is carried on here under the direction of Mr. Hart, and which has recently been moved into our new Auditorium Building. The people of Ocala, and this community, feel that this Project is a distinct benefit to this community and hope that its operation will be continued and we feel should be beneficial to all." Dr. Max B rnd-Cohen, Head of the Department of Art, Florida Southern College, expresses this opinion of the Project's servic s to other clubs and organizations: "It is only nec:eesary to make Florida Art and V/omen' s Clubs more aware of the material and services offered by tho Florida Art Project to create a cooperative spirit that will mphasize a unity of purpose. Your enthusiasm and farsighted planning and the profound interest evinced by club leaders to whom I have spoken are bound to develop a greater -32 ..


functional value of the Art Division of the Work Projects shall be happy to aid in any way I am a biLe." Denman Fink, Head of Department of Art, University of Miami, comments as follows on exhimtion services of the Project.: "I am more than glad to take this opportunity to eJEpress my personal gratitude to you and your Florida Art Project for the very live and varied exhibitions which through your alert directorship were made accessible to our Art Department here at the University of Miami. The very personal point of view of the various artists represented is in itself a quality that must fuake a forceful impression on the students who are trying to be open-minded and sincere in their reactions to the vital subject matter about him.11 It is a well-known fact that the winter visitor is one of Flori dats greatest assets Key West Community Art Center Corporation places a definite value on the cultural influence of the Art Center in this connection. President Cyril Marshall comments: "Where shall we go? What shall we do? These questions are -33-


ever in the minds of the tourists. It is a that faces not only the tourist, but one constRntly before those whose job it is to cater to them. Those cities fortunate enough to have an Art Center found a yearly increase in attendance by the tourist. Not only have visitors come to see exhibitions, but many have joined wholeheartedly in the social and cultural acti vit! s sponsored by the art center. Art is a definitely proven tourist attraction." Rob rt s. Fee, as chairman of the co-sponsoring committee of Now Smyrna Beach Center and also as a city official, evaluates tho Art Cent r in a small community in the following manner: 11N e w Smyrna Bench values its Art Project on the basis of the educational ad ntagos to all who may use its facilities, and resulting benefits to the citizen and visitor from their close association with the arts. The privilege extended us to participate in this program will prove invaluable to the cultural development of this community." G. Harvey Schultz, Past President, Manatee Art League, Bradenton, the mutual benefits between art centers and other -34-


civic org anizations of the community: "I firmly b elie v e tha t the Florida Art Project is a great asse t to the town of Br a denton and surrounding community In these stre nuous and troublesome times, it has give n the p eople the r e opportunity for pleasurable thought and work and the of its youth, a s well a s adults. It has bl::e n most enthusittstically r e c eiv d by the School Associ ation and all Org anizations, who t a k e pride in the achieve m ents nnd dev e lopments in art tha t h a s b ee n manifested, This Projoct is v ery to us a nd it is my sincere hope that it will b e continued. Corrig en, President of the Tampa Art Institute, offers the following comment on the Art Project's prog ram: 11The e xc ellent program of the Florida J.rt Project giv;en in Tampa during this p ast y ea r h a s b een of grea t a dv anta g e to the city in many w a ys In these d a ys of unrest, Art education is a powerful a g ent in unifying a popul ation composed of many n ationalities. Art is a universa l l angua ge and one of the b est m eans for combating subv e r sive movements, while itself -35-


serving for the expression of the best in American life. 11 From New York, whore Earl w. Brown, llanager of Florida State Exhibits, has made use of the creative art produced by the Project to enhance the beautiful Florida Building, comes the following comment: "Creative art produced by Florida Art Project has proved a valuabie medium in publicizing the natural and industrial attractions of Florida, Such art brings the state to life for those who ha seen it nnd is instrumental in bringing thousands to Florida. For example, the panels at the entrance to the Florida Building at the World's Fair executed in the Project's kiln in Miami, showing the natural life of the state attracted most favorable con:unent and with the Project's sculpture and murals haye given many of the million visitors who have visited the Florida Exhibit an urge to visit Florida." The Gainesville Association of Fine Arts, through its President, V. Allison, expresses an opinion on the teaching program which the Project maintains: 36,....


" ntary nd art instruction ccOClplished improved chool ro n cmviroruncnt throu h pil p rticipation in the di cues on nd solution of d cor ti by c ling urnitur ; corr et hon in of pictur s; models of rooms com t ly furni h of etor s po toffices nd in continuous diep y o! pupil work in corre tion with he oth r chool eubj cts. High School .rt instruction nff,r ch pro r d s u nts much d sird b nc 1n their study s which nflu nc d nrich hole t.udy by ppr ci.ti.on nd ppllcati n or ori in l in m ny 1'1 1 r m Thoma C. Dr i r, Vice-ch 1 n or h co-sponsoring or 11 t1on of h St. P t Art Cnt r, hav v cy k n lysis o! h rt the C y rt Center stln to y n h !ut r : "It c r in th t th xhlbit.ione t th St. P t rsburg Art C nt r hov contribut d much o the cult 1 d velop-m of th city. Th t C n r is one of h fin -..t of th n w r c unity ss ts. It offers -37-


evidence of what better things the future holds for people who learn whu t h a ppiness beauty c a n bring into their lives. It isn't the Art Center of today that matt ers so much. It is the Art Center of tomorrow that will certainly grow out of toda y1s venture to which we must look expectantly. The thous a nds of visitors who hove sh a red loveliness during the p ast se a son will help think into existence a permanent Museum o f Art." With this thoughtful expression from Mr. Dreier, in whose opinio n we place grea t confidence, this, the Fourth Annual Report of the Florida Art Pro j ect, W o rk Projects Administration, is r sp octfully submitted. FLORIDA ART PROJECT WORK PROJECTS AD INISTRATION Eve Alsman Fulle r State Superviso r August 31, 1940 -38-


100 14.3 17,929 112,759 51,225 9,164 T 17, s, 75 79.3 ?91,220 c. 34,981 17,087 34,009 4l,OJ6 T l ).3 65 30 127,113 o. 22,588 15,201 39 325 21,691 To 1 I 6 25, 0,3 ), 2 8,805 TOTi.L J. 'M JDANC


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