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Educational policy analysis archives
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Arizona State University
University of South Florida
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University of South Florida.
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Tempe, Ariz
Tampa, Fla
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Education -- Research -- Periodicals   ( lcsh )
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Includes also "EPAA commentary" by Damon Runion, dated 31 May, 1996.

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Educational policy analysis archives.
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University of South Florida.
c June 26, 1995
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Includes also "EPAA commentary" by Damon Runion, dated 31 May, 1996.
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Inflated grades, inflated enrollment, and inflated budgets : an analysis and call for review at the state level / J.E. Stone.
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1 of 30 Education Policy Analysis Archives Volume 3 Number 11June 26, 1995ISSN 1068-2341A peer-reviewed scholarly electronic journal. Editor: Gene V Glass,Glass@ASU.EDU. College of Educ ation, Arizona State University,Tempe AZ 85287-2411 Copyright 1995, the EDUCATION POLICY ANALYSIS ARCHIVES.Permission is hereby granted to copy any a rticle provided that EDUCATION POLICY ANALYSIS ARCHIVES is credited and copies are not sold.Inflated Grades, Inflated Enrollment, and Inflated Budgets: An Analysis and Call for Review at the State Level J. E. Stone The Andrew Jackson Institute stonej@eduserv.east-tenn-st.eduAbstract: Reports of the past 13 years that call attention t o deficient academic standards in American higher education are enumerated. Particula r attention is given the Wingspread Group's recent An American Imperative: Higher Expectations for Higher Education. Low academic standards, grade inflation, and budgetary incentive s for increased enrollment are analyzed and a call is made for research at the state level. Repor ted trends in achievement and GPAs are extrapolated to Tennessee and combined with local d ata to support the inference that 15% of the state's present day college graduates would not hav e earned a diploma by mid 1960s standards. A conspicuous lack of interest by public oversight bo dies is noted despite a growing public awareness of low academic expectations and lenient grading and an implicit budgetary impact of over $100 million. Various academic policies and th e dynamics of bureaucratic control are discussed in relationship to the maintenance of aca demic standards. The disincentives for challenging course requirements and responsible gra ding are examined, and the growing movement to address academic quality issues through better training and supervision of faculty are critiqued. Recommendations that would encourage renewed academic integrity and make learning outcomes visible to students, parents, emp loyers, and the taxpaying public are offered and briefly discussed. Introduction and Overview The purpose of this report is to suggest that a si gnificant but largely overlooked change in

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2 of 30college grading standards may be responsible for th e low academic standards and rapidly growing budgets recently found by the Wingspread Gr oup on Higher Education (1993). The relationship between inflated grades, institutional priorities, budgetary control, and public higher education's formula funding is analyzed and a call is made for examination of the problem on a state by state basis. The concerns, needs, and prio rities of taxpayers, employers, parents, alumni, and students, i.e., higher education's patrons and consumers, are given primary consideration. The present report focuses on Tennessee but not be cause Tennessee's performance is atypical or inferior to that of other states. To th e contrary, Tennessee's institutions of higher education are average or above in most regards; and on the whole, Tennessee has been exemplary in its efforts to improve education at al l levels. Yet, like other states, Tennessee has yet to face the Wingspread Group's central conclusi on: "The American imperative for the 21st century is that society must hold higher education to much higher expectations or risk national decline" (Wingspread Group on Higher Education, 199 3, p. 1). If policy decisions are made at the state level, policy analysis at the same level would seem to be a necessity. The central premise of the present report is the w idely discussed concern that public higher education's enrollment driven funding provid es an incentive for increased enrollment at the expense of academic standards (Association of A merican Colleges, 1985; Astin, 1985; Finn, 1984; National Governors Association, 1986; Nationa l Institute of Education, 1984; Van Allen, 1990). It is a public policy concern that most stat es apparently have ignored despite growing indications of inadequate budgetary discipline and inflated grades. If the findings of the present report are any indication, Tennessee and every stat e with enrollment driven funding should examine its publicly funded colleges for inflated g rades, inflated enrollment, and inflated budgets. The Wingspread Group's report (1993) is only the m ost recent of an imposing series critical of academic standards in American higher e ducation. As did its predecessors, it presents a number of alarming findings and conclusions: A disturbing and dangerous mismatch exists between what American society needs of higher education and what it is receiving. (p. 1 ) Establishing higher expectations [for higher educat ion], however, will require that students and parents rethink what too many seem to want from education: the credential without the content, the degree without the knowledge, and the effort it implies. (p. 1)The simple fact is that some faculties and institut ions certify for graduation too many students who cannot read and write very well, too m any whose intellectual depth and breadth are unimpressive, and too many whose skills are inadequate in the face of the demands of contemporary life. (p. 2)According to the 1993 National Adult Literacy Surve y (NALS), surprisingly large numbers of twoand four-year college graduates are unable, in everyday situations, to use basic skills involving reading, writing, com putation, and elementary problem solving. (p. 10)In the area of quantitative skills, for example, 56 .3 percent of American-born, four-year college graduates are unable to CONSISTEN TLY perform simple tasks, such as calculating the change from $3 after buying a 60 cent bowl of soup and a $1.95 sandwich. (p. 11) The Wingspread Group's distressing assessment is n ot the only recent report. The federally

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3 of 30sponsored National Adult Literacy Survey (Kirsch, J ungeblut, Jenkins & Kolstad, 1993) additionally found that nearly one in five graduate s of four-year colleges read at the level of high school dropouts (i.e., literacy levels 1 and 2). The critical reports preceding that of the Wingspr ead Group are remarkable for both their number and the prominence of their authors. All hav e been published since 1983: -A Nation at Risk: The Imperative for Educational R eform (National Commission on Excellence in Education, 1983)-Involvement in Learning: Realizing the Potential o f American Higher Education (National Institute of Education, 1984).-Access to Quality Undergraduate Education (Souther n Region Education Board, 1985)-Higher Education and the American Resurgence (Newm an, 1985) -Integrity in the Curriculum (Association of Americ an Colleges, 1985) -Time for Results: The Governors' 1991 Report on Ed ucation (National Governors Association, 1986)-To Secure the Blessings of Liberty (American Assoc iation of State Colleges and Universities, 1986)-Transforming the State Role in Undergraduate Educa tion: Time for a Different View (Education Commission of the States, 1986)-College: The Undergraduate Experience in America ( Boyer, 1987) -The Closing of the American Mind (Bloom, 1987)-Cultural Literacy: What Every American Needs to Kn ow (Hirsch, 1987) -The Condition of Education: Post Secondary Educati on (National Center for Educational Statistics, 1988).-Results in Education: 1989. The Governors 1991 Rep ort on Education (National Governors Association, 1989) All of the foregoing find that the widely acknowle dged deterioration of quality seen in elementary and secondary education has thoroughly p enetrated post-secondary education. The inescapable question raised by these reports i s how students with such glaring deficiencies could earn the grades necessary for gr aduation from college. The answer suggested here is that such an outcome is the result of grade inflation. Grade inflation is an increase in reported grades unwarranted by student achievement. In the following, it is estimated that 15% or more of present-day college graduates would not hav e been awarded a degree under the minimum academic standards of the mid 1960s, adjust ed for grade inflation. It is further estimated that an even larger percentage of student s have been permitted to continue taking courses without ever graduating. The degree of grade inflation estimated in this re port would have flooded job markets with college graduates whose academic records significan tly exaggerate their educational

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4 of 30accomplishments--a phenomenon that appears to be pr ogressively undermining the credibility and value of academic credentials among employers ( Applebome, 1995). Moreover, it would have substantially inflated the cost of higher educ ation by permitting large numbers of students to continue enrolling in courses without meeting what would otherwise be minimum academic retention standards. (Brimelow, 1987; Hood, 1993; S amuelson, 1992) Tennessee's appropriations for public colleges and universities were over $800 million in 1993-1994 and they were based primarily on enrollme nt. Although not an exact estimate, an enrollment reduction of 15% would imply a cost to t axpayers in the neighborhood of $120 million per year. It would also imply a cost to stu dent consumers of approximately $50 million per year. In short, the thesis of this report is that grade inflation has led to enrollment inflation and enrollment inflation has led to budget inflation. I f higher academic expectations, greater efficiency, and improved cost control are central t o the future of higher education in Tennessee and other states (National Center for Higher Educat ion Management Systems, 1995), a thorough and objective examination of grade inflation would seem a critical preliminary. Grade Inflation and the Need for Research Empirical studies of selected U.S. colleges and un iversities have found that the grade point averages (GPA) of students receiving bachelor 's degrees rose from .3 to .5 points (a twelve to twenty percent increase) from the mid 1960s thro ugh the early 1980s (Birnbaum, 1977; Goldman, 1985; Kolevzon, 1981; Rogers, 1983; Zirkel 1995). A recent report by Sabot and Wakeman-Linn (1991) demonstrated essentially the sa me pattern from the early 1960s through the mid 1980s. Numerous anecdotal reports have corr oborated these findings(Alexander, 1993; Cole, 1993; Eckert, 1988; Shea, 1994); and as of th e present, there has been no indication that GPAs are returning to their earlier levels. To the contrary, the most recent reports (Alexander, 1993) indicate that the "gentleman's C" has now bec ome the "gentleman's A-" (Cole, 1993, B1). Although the kind of large scale systematic studie s that might have been conducted by public oversight agencies are lacking, published re ports that are based on a wide variety of institutions indicate that inflated grades have qui etly become the norm (Sabot & Wakemann-Linn, 1991). Not only are inflated grades common knowledge within the higher education community, public recognition has grown t o the point that grading standards have become the object of economic analyses(Samuelson, 1 991, 1992), and satirical essays (Borkat, 1993),as well as the target of public ridicule (Leo 1993). The cartoon strip Doonesbury, for example, has caricatured lenient professors repeate dly. (Trudeau, 1993a, 1993b, 1993c, 1994a, 1994b, 1994c) Rising GPA's are not an unambiguous indicator of g rade inflation. Rather grade inflation is evidenced when higher grades are unaccompanied b y higher student achievement. Student achievement has been studied by higher education ov ersight agencies only since the early 1980s. The data available prior to 1980 primarily consists of scores from the Graduate Record Examination and its subject area examinations. None of this evidence suggests an increase in average student achievement from 1965 to 1980. To t he contrary, the overall achievement of college seniors appears to have declined during thi s period (Adelman, 1984). Not only did achievement decline, preparedness for college as me asured by the Scholastic Aptitude Test (SAT) dropped steadily from 1963 through 1980 (Nati onal Commission on Excellence in Education, 1983). Since the early 1980s, academic achievement in som e areas recovered and now exceeds 1965 levels, but the areas with the greatest declin es from 1965 to 1980 remain depressed and they are the very ones that experienced the greates t degree of grade inflation. Specifically, achievement in biology, chemistry, physics, mathema tics, and economics declined somewhat during the 1965 to 1980 period; and since 1980 they have recovered or exceeded their mid-1960s

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5 of 30average. Achievement in political science, sociolog y, psychology, education, history, and English literature, however, dropped markedly from the mid1960s through the mid-1970s, and most of these areas have remained significantly below their 1964-65 averages (Educational Testing Service, 1992). Clearly, the measured achievement i n the latter group would not have warranted an increase in average grades, yet these are the ve ry areas in which the ease of obtaining high grades may now be enticing students away from vital ly needed but more academically challenging courses in science and mathematics (Ale xander, 1993; Sabot & Wakeman-Linn, 1991). In summary, the grade inflation that occurre d from the mid-1960s through the early 1980s, for the most part, appears not to have been correct ed for in recent years by increased achievement. The academic, budgetary, and social significance o f higher grades without higher achievement can be seen when it is recognized that the minimum GPA necessary for academic retention has remained at its historic "C" average (2.0). Although individual academic programs may have attempted to compensate for inflation by i ncreasing their GPA standards, the continuing institution-wide use of the traditional 2.0 minimum has permitted increasing numbers of marginally performing students to stay in school and, in many cases, to graduate. Thus, academic standards have been lowered, enrollments i ncreased, and budgets correspondingly expanded. The presence of inflated grades and lessened achie vement has been noted in most of the above cited critiques of higher education. For exam ple, the Association of American Colleges (1985) reported "evidence of academic decline and d evaluation everywhere." It gave particular emphasis to the point that college grades went up e ven as SAT and American College Testing (ACT) examination scores went down. Similarly, the Southern Region Education Board (1985) reported that the high grades and low test scores o f students suggest that colleges and universities have been awarding degrees to students who lack eve n basic academic skills. A 1989 Carnegie Foundation poll of 5,450 faculty supported the same conclusion: Two thirds "think there has been a widespread lowering of standards in U.S. hig her education" (Kelly, 1989). The report issued by the National Governors Associ ation(1986) contained a particularly clear message about the need for improvement of lea rning outcomes and so did a response to the Governor's report by the Program and Institutional Task Force of the State Higher Education Executive Officers Association (SHEEO). An SHEEO ta sk force led by Tennessee's Arliss Roaden endorsed the governors' critical assessment and recommended that public colleges and universities monitor graduation and retention rates as indicators of quality (Roaden, et al., 1987). Noteworthy in the present context was their recogni tion that institutional attempts to stress graduation and retention rates must guard against e ncouraging (a policy induced) grade inflation. In summary, the available evidence indicates that despite an overall decline in achievement, students in U. S. colleges and univers ities received significantly higher grades from 1965 through 1980. The lower academic standards tha t emerged during that era, with few exceptions, have remained the norm. Given an unchan ging minimum GPA of 2.0 since 1965, institutions have retained substantial numbers of s tudents who otherwise would have been dismissed for deficient grades. Taxpayers, parents, and students have borne the costs. Again, it seems likely that grade inflation has led to enroll ment inflation, and enrollment inflation has led to budget inflation. This conclusion is not only co nsistent with the data pertaining to grades and outcomes, it also fits the numerous findings of ser ious deficiencies in knowledge, understanding, and basic skills demonstrated by college graduates as well as the widely recognized pattern of budgetary expansion in higher education. Indicators of Grade Inflation in Tennessee. As is the case with other states, there have been no studies of grade inflation published by Tennessee's public higher education authority--the Tennessee Higher Education Commission (THEC). Neither is such information available from regional accrediting agencies or organizations such as the Southern Region Education Board or the National Center for Higher

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6 of 30Education Management Systems. In view of the public and scholarly recognition of the phenomenon, such data is conspicuously absent. In contrast to its inattention to grading, THEC ha s made an exemplary effort to assess and promote quality learning outcomes (Ewell, 1987; Mar chese, 1985). In 1974, John Folger, then Executive Secretary of THEC, commissioned E. Grady Bogue to study and develop a plan under which colleges and universities would be awarded in centive funding based on certain indicators of institutional performance (Bogue, 1980). A prime indicator of performance was measured student learning. In recent years, the mix and weig hting of the performance indicators has lessened emphasis on learning (Tennessee Higher Edu cation Commission, 1992), however, the percentage of institutional budget predicated on ov erall performance has increased to 5.45 percent. THEC's performance funding initiative anti cipated the widespread concern with college learning outcomes that emerged in the mid-1980s (As sociation of American Colleges, 1985; National Institute of Education, 1984; Southern Reg ion Education Board, 1985). Colorado's newly enacted "bonus" funding scheme (Lively, 1994) is the most recent example. Thus, although THEC's efforts were not wholly successful, its executive leadership must be recognized as national leaders in examining this critical but sensitive matter. Other pioneering efforts to monitor and strengthen learning have originated in Tennessee. The Assessment Resource Center at the University of Tennessee was a recognized national leader in the study of post-secondary outcomes (Ban ta, 1985; Banta, 1990). Also, the Tennessee Board of Regents (TBR) was among the first to initi ate a system-wide program for assuring the preparedness of students entering college. Its Acad emic Assessment and Placement Program (AAPP) began enrolling under-prepared freshmen in n oncredit remedial and developmental courses in 1985 (Tennessee Board of Regents, 1992). With the exception of the AAPP (discussed below) a nd perhaps because of grade inflation, the impact of these several efforts has been disappointing. From 1983 to 1991, Tennessee's ACT College Outcome Measured Program (C OMP) scores indicated almost no change in measured achievement (Steele, 1992). Thes e results paralleled the national ACT-COMP averages reported for the same era (Americ an College Testing Program, 1992, Appendix A, p. A-3). Although the following achievement data does not p ermit clear inference about changes in grading standards over time, it can serve as an ind irect indicator of current grade/achievement relationships. In essence, it suggests that the pas sing grades received by substantial numbers of Tennessee's students do not reflect the levels of e ducational attainment traditionally expected of a college graduate. The ACT-COMP reported scores for 13,703 college seniors drawn from a group of 29 selected institutions (ACT, 1992, Appen dix A, Table A-10)--a group that included several of Tennessee's public universities. Approxi mately 13 percent of these seniors had an ACT-COMP score of 161 or less--a score equivalent t o that made by the bottom 25 percent of freshmen drawn from a national sample of four-year colleges and universities (ACT, 1992, Appendix A, Table A-7). Within this same group of 2 9 institutions, 30 percent of seniors obtained ACT-COMP scores that were at or below the freshmen average of 172 reported for the same national sample (ACT, 1992, Appendix A, Table A-10). In other words, 13 to 30 percent of the college seniors in these institutions had earne d passing grades in the absence of achievement beyond that which would be expected of typical firs t year students. Although these data cannot be used to document changes in grading standards ov er time, they are consistent with the Wingspread Group (1993) findings of low achievement and with the hypothesis that something on the order of 15 percent of Tennessee's college g raduates have passing grade-point averages despite a lack of meaningful achievement. An indicator that more clearly reflects change in grading standards over time is the percentage of students graduating with academic hon ors. Informal reports from professors at a number of Tennessee universities have indicated sub stantial increases in the number of honors

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7 of 30students from the mid-1960s through the early 1980s Reports from one institution included specific findings: Approximately 15 percent of the graduating class earned academic honors in 1965. By 1979, over 40 percent of graduates were ac corded honors. Around 1980, the minimum GPA necessary for honors was adjusted upward (0.25) to prevent the embarrassing possibility that the majority of students in subsequent graduat ing classes would be granted honors. Following the 1980 adjustment, the percentage of ho nor students stabilized at approximately 25 percent. A second upward adjustment of 0.25 around 1990 further reduced the percentage of honors graduates to the 1965 level of 15 percent. A lthough the degree of grade inflation statewide cannot be estimated from one case, the in creased percentage of honors graduates combined with GPA data from the above reported inst itution clearly suggest a pattern of change similar to published reports from institutions in o ther states. From these data it is possible to make a rough est imate of the percentage of today's graduates who would not have met the academic stand ards of the mid 1960s. A 1960 thesis reported the median GPA of the institution's gradua tes to be slightly over 2.5. The present-day median is approximately 3.0 (a 20 percent increase) and such an increase closely corresponds to published reports drawn from public colleges and un iversities in other states during roughly the same time period (Birnbaum, 1977; Goldman, 1985; Ko levzon, 1981; Rogers, 1983). The reported increase of 0.5 points in the median or 50 th percentile (of graduates) between 1965 and 1991 is consistent with the 0.5 increase in the 85t h percentile (the minimum GPA required for honors in 1965 and in 1991) that took place during the same era. Thus it is likely that other points in the frequency distribution were similarly shifte d upward. Assuming that the grade distribution did not dramatically change shape, the data implies a shift in the GPAs of all students including those who formerly would have been below the minimu m of 2.0. Although not an exact interpretation, the observed change implies that pr esent-day students earning a GPA of 2.5 would have had a 2.0 by 1960s' standards and, more signif icantly, present-day students with GPAs less than 2.5 would have had a GPA of less than 2.0--the minimum necessary for academic retention and graduation! In short, some substantial proporti on of present-day students with GPA's of less than 2.5 would not have graduated by the academic s tandards of 30 years ago. From these data it can be estimated that the numbe r of such graduates amount to 15 percent of the overall graduating class. Importantl y, fifteen percent is approximately the same percentage of graduating seniors whose ACT-C0MP sco res are similar to those of the bottom quartile of entering freshmen, and it is approximat ely the same percentage of college graduates whose NALS literacy scores are like those typical o f high school dropouts. The evidence is limited and informal but it is con sistent with the view that Tennessee did not escape the national trend toward inflated grade s. In truth, there is no reason to believe that Tennessee would have escaped the national trends gi ven the number and diversity of its publicly funded institutions. The annual progression of inflating grades and shr inking achievement may have stabilized, perhaps demonstrating the salutary effe ct of THEC's performance funding program. Also, it may be that the funds now allocated for re medial and developmental studies (TBR, 1992) have helped in arresting the decay. The 1983-91 ACT -COMP results seem to indicate that seniors are at least continuing to meet present-day academic standards despite an increase in the proportion of freshmen needing developmental and re medial courses from one-third in 1983 to nearly two-thirds in 1991. The bad news, however, i s that the pattern of high grades and deficient achievement established from the mid 1960s through the early 1980s appears to have become the norm. Why Grade Inflation Should be Examined. If Tennessee has experienced the inferred degree o f grade inflation, it is truly alarming and it implies a very significant level of misdirected expenditures--perhaps $100 million per year in

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8 of 30recent years. Fifteen percent ill-equipped graduate s is a conservative estimate drawn from limited data and fallible assumptions. Yet, even in the unl ikely event that a thorough examination of the problem at all Tennessee institutions demonstrates only a 5 to 10 percent inflation, such percentages would sum to a very significant dollar amount in the course of a few years. Beyond budgetary considerations, grade inflation s hould be examined because of its impact on higher education's human resource develop ment mission. Tennessee colleges and universities are continually serving an increasing number of students, but if a significant number of them attain only those levels of achievement tra ditionally expected of high school graduates, it is difficult to maintain that the public interest o r that of the student is well served. College-level instruction is a poor substitute for a quality high school education and it is very much more expensive (Lively, 1993; Tucker, 1991). And if the compromised social and economic efficiency resulting from debased grades and credentials is co nsidered, there is a far greater hidden cost (Mieczkowski, 1995; Zirkel, 1995). Grade inflation is not only an academic or budgeta ry problem. It is a social and economic cancer. The term grade inflation is a euphemism, bu t the phenomenon is not the benign or insignificant statistical artifact that its name im plies. Rather, grade inflation implies a kind of educational fraud, and it presents hard evidence of what the Nation at Risk (National Commission on Excellence in Education, 1983) report termed "a rising tide of educational mediocrity." Grade inflation effectively lowers not only the th reshold for academic recognition, but the ceiling as well. In general, it means that educatio nal accomplishments of present-day students are not as impressive as their grades would indicate. S pecifically it means that students who formerly would have been considered "C" students now earn "B s" and students who formerly would have been considered "B" students are now indistinguisha ble from those truly excellent students who formerly were the only ones to earn "A's." In essen ce, it means that the highest levels of effort and achievement are no longer discriminated, much l ess accorded recognition (Mieczkowski, 1995). The implications for American competitivenes s in the international arena are obvious. The Impact of Enrollment Driven Funding on Grade In flation, Teaching, and Academic Standards The principal aim of this report is to suggest tha t inflated grades are likely to be found in Tennessee's colleges and universities and to recomm end that the phenomenon be examined with respect to its impact on academic standards and ins titutional budgets. Beyond these immediate concerns is the question of why inflated grades and watered-down standards emerged in the first place. Although a definitive answer to this questio n is beyond the scope of the present discussion, it is suggested that the efficient cause of grade i nflation is enrollment-driven funding. For over a decade, a variety of policy analysts and other obse rvers have warned that enrollmentdriven funding creates an incentive for institutional grow th at the expense of academic standards and the public interest (Association of American Colleges, 1985; Astin, 1985; Finn, 1984; National Governors Association, 1986; National Institute of Education, 1984; Van Allen, 1990). Public institutions of higher education formerly competed for state funding dollars through political lobbying; now they compete by seeing who can enroll the most students (Bogue, 1980; National Education Association, 1989).In essence, there is a substantial body of informed opinion suggesting that grade inflation has come about main ly because enrollment-driven funding has made grade inflation bureaucratically profitable. I t may be difficult to prove that increased average grades were caused by an over emphasis on s tudent enrollment, but it is reasonably certain that enrollment has benefited from grade in flation. Policy analyses of enrollment driven funding have focused primarily on its relationship to achievement and only indirectly to inflated grades. Their implication, however, has been clear. For example, the National Institute of Education's Involvement in Learning (1984) report

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9 of 30contained the following warning: Our recommendations to higher education administrat ors and external agencies are designed to improve the environment and resources f or student learning and to counteract the temptation of colleges and departmen ts toward generating the maximum number of student credit hours without rega rd to the quality of learning. . [Enrollment driven funding] encourage[s] inst itutions to focus their energies on acquiring more resources, sometimes to the detrimen t of student learning and development A similar concern was expressed by the National Go vernor's Association Time for Results: The Governors 1991 Report on Education (19 86): Governors, state legislatures, and state-wide coord inating boards should adjust funding formulas for public colleges and universiti es to provide incentives for improving undergraduate student learning, based upo n the results of comprehensive assessment programs. Not only did these and many other reports recogniz e the incentives posed by enrollment driven funding, the outcomes assessment and perform ance funding programs designed to address the problem were premised on the recognition that i nstitutions were being pulled the wrong direction by enrollment pressures. Despite widespread acknowledgment of the threat po sed by funding formulas, little has taken place to address or even acknowledge suspecte d effects at the campus level. Rather, grade inflation, mediocre student performance, and the su spected relationship of both to enrollment-driven funding have become progressively more evident over the last 20 to 25 years (Zirkel, 1995). At the same time, the tradition of academic standards sustained by faculty pride in the quality of its students has eroded along with t he attainment of a college education as a recognized measure of achievement (Mieczkowski, 199 5). The notion of inviolable faculty integrity and autonomy in the maintenance of academ ic standards has become an illusion as faculty (and administrators) have had to adjust the ir values and habits to a bureaucratically governed social and intellectual climate. Clearly, unwanted changes have occurred and their cause widely suspected, but for reasons discussed b elow an effective response at the campus level has simply not been forthcoming. Enrollment-driven funding is a prime suspect in gr ade inflation but there are others. A number of researchers and commentators believe that grade inflation is a product of social and political forces that were prominent in the ninetee n sixties (Goldman, 1985; Havighurst & Levine, 1979; Lamont, 1979; Mieczkowski, 1995). Col lectively, they implicate the rise of radical egalitarianism in the contexts of the Civil Rights Movement, the Vietnam War protests, the Women's Movement, and student activism, all during the 1960s. They seem to believe that such forces undermined respect for achievement-based dis tinctions and with it the intellectual and moral authority of faculty--an authority based on a chievement. As a result, academic success became a source of embarrassment instead of an obje ct of acclaim. It came to be viewed as a source of invidious comparisons and, as such, contr ary to egalitarian ideals. Taken together, these changed views of achievement undermined faculty abi lity to report discriminating grades or to reserve academic recognition for traditional academ ic excellence. Whether or not one believes that grade inflation w as initiated by the social and political events of the 1960s, it seems likely that enrollmen t-driven funding has played a significant role in its continued presence. Moreover it may be that bot h grade inflation and enrollment-driven funding continue to be linked to the sixties in the sense of serving to maintain educational

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10 of 30institutions that critics claim are a microcosm of the sixties era, i.e., microcosms more congenial to equality than merit based distinctions. The lack of an effective response to grade inflati on seems to imply that stronger measures will be needed if the improvement in student learni ng hoped for by the Wingspread Group (1993) and the governors (National Governors' Association, 1986) is ever to occur. As matters stand, only the decline has been halted; and the reason se ems to be that there is too strong an incentive for watered-down academic standards. In comparison to the incentive that exists for increasing enrollment, the incentive for institutions to empha size rigorous grading standards is minuscule. Without a change in organizational incentives, the established impetus to derive "profit" by focusing on enrollment growth is unlikely to be ove rcome. No organization, higher education or otherwise, is likely significantly to alter its per formance if it finds "business as usual" more profitable. Few in higher education (faculty or administrators ) are willing to face the fact that there are limits to the public's willingness and ability to provide funding for institutions that lack effective cost and quality controls. But just as th e health care professions have had to face budgetary limits and prioritize, higher education w ill have to confront economic reality. Taxpayers and other patrons want their public unive rsities to educate as many students as can benefit from college-level studies, but they have a greater interest in educational quality. Although the waste may be hidden, underused educa tional opportunities and deficient learning are waste on a huge scale. Paraphrasing the Souther n Regional Educational Board's report Access to Quality Undergraduate Education (1985), without quality, numbers served mean nothing. Yet, in spite of the public interest, institutional prio rities continue to be skewed by funding. It is not that colleges and universities are doing a poor job it is that they are greatly rewarded for doing a good job of the wrong thing. Academic Policies and Practices that Contribute to Grade Inflation A variety of institutional practices and condition s are thought to contribute to grade inflation, and some of them are academically defens ible. For example, any grade increases that are due to increased learning are not only defensib le but welcomed. Others, however, are clearly questionable. One suspected cause of grade inflatio n is the admission of increasing numbers of poorly prepared students (Birnbaum, 1977). Despite additional instructor time and tutorial assistance, most poorly prepared students are unlik ely to exceed the average levels of performance exhibited by their better prepared peer s. Instructors whose classes include substantial numbers of such students must lower exp ectations or risk creating an insurmountable pedagogical task for themselves. If expectations ar e not lowered, many students fail, enrollment is lowered, and student satisfaction is decreased-all decidedly unrewarding outcomes. Conversely, lower expectations make passing grades and continued enrollment attainable for all. Other inflationary factors are curricular options that permit students to elect less challenging courses and programs (Prather, Smith, & Kodras, 1979; Sabot & Wakmann-Linn, 1991) That is, the proverbial "underwater basket we aving" courses. Also, academic policies that permit students to enroll in a large number of cour ses and later drop the ones in which they are failing can inflate average grades. So can a policy such as permitting students to replace failing grades when they repeat a course (Geisinger, 1979). Whatever the wisdom of these policies with respect to other academic considerations, they all have the effect of adding to the need for expanded funding. Attempts have been made to offset the impact of in flated grades by adding plus and minus to the formal grading scale (Singleton & Smith, 197 8) and by altering the GPA minimums for advanced programs. As is true with respect to polic ies such as the above-cited change in the GPA required for academic honors, these adjustments are more cosmetic than substantive.

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11 of 30Student Ratings of Instruction as an Inducement to Grade Inflation Despite widespread usage and surface credibility, the use of student ratings with respect to merit, promotion, and tenure decisions remains a co ntroversial matter (Zirkel, 1995). Many faculty suspect that institutional reliance on stud ent ratings of instruction is a prime cause of lowered standards and grade inflation (Cohen, 1984; Goldman, 1985; Mieczkowski, 1995; Renner, 1981). A case for relying on them, however, can be made on the grounds of correlational studies that have shown student ratings to be valid in the sense of having a statistically significant relationship(r=0.4) with measured achievement (Bent on, 1982; Cohen, 1981; Marsh, 1984). Moreover student ratings have had great appeal in h igher education because they afford convenient and seemingly objective assessment of te aching without the exercise of peer or administrative judgment. Institutional reliance on student ratings of instr uction has grown steadily since the mid to late 1960s. Seldin (1993) reports that over 85 perc ent of 600 colleges surveyed used them as of 1993. Of course, this is precisely the same era in which grades inflated and academic learning outcomes first declined and then stagnated. Thus, w hatever it is that student ratings measure, they apparently failed to detect the flawed teaching pra ctices that produced these unwanted phenomena. The apparent inconsistency between research report ing validity for student ratings and their failure to detect declining achievement and i nflated grades may be due to the way in which they are used. A statistically established validity of r=0.4 means that 16 percent of the differences among the ratings of instructors are attributable t o differences in measured student achievement. However, the remaining 84 percent of the variabilit y in ratings is attributable to factors that must be controlled for in their use and interpretation w ith respect to individual instructors. The most sophisticated and convincing student rating validat ion studies carefully control student achievement, reported grades, and other possible so urces of bias (Benton, 1982). Typical institutional applications of student ratings, howe ver, rarely employ the monitoring and controls found in validation studies. Thus, rating instrumen ts with a modest degree of validity may be producing invalid faculty evaluations because they are used without appropriate precautions. Although it is understood that student-opinion-bas ed assessments of individual instructors should be corrected for watered-down objectives, in flated grades, and other potential sources of bias (Aleamoni, 1981; Seldin, 1993), in practice, r atings are typically presumed valid, sometimes despite indications to the contrary. For example, a lthough instructors who receive the high ratings often report higher grades, administrative interpreters of such data most often simply assume that such higher grades are a function of su perior student learning. Their assumption is rarely checked. Instructors are evaluated on the basis of a compar ison of their student ratings with those of colleagues who teach similar courses. Given that th e biasing effects of insufficient expectations or too-lenient grading serve to increase, not lower ratings, individuals who receive relatively low ratings must question not their own ratings, but th e expectations and grading of their colleagues who have received higher ratings. Because most facu lty are understandably reluctant to raise such questions, instructors who are judged unfairly have little choice but to accept student opinion and quietly find a means of competing with their higher rated peers. In contrast to those who receive less favorable ratings, instructors with ratings th at may be biased by low expectations or lax grading are comfortably insulated from skeptical in quiries and otherwise given little cause to be concerned about the student rating/evaluation proce ss. Without unrelenting vigilance, local standards aga inst which teaching is judged can become biased. Because students have no basis for j udging whether an instructor's expectations were too low or grades were too high, inflated rati ngs can occur any time student ratings are

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12 of 30collected without appropriate checks (Seldin, 1993) If they are entered into the normative data base, the benchmarks against which faculty are comp ared become biased by default and to an unknown extent. The longer term impact of teaching evaluated by st udent ratings now seems to be evidencing itself. It is as a former American Assoc iation of University Professors president, Fritz Machlup, anticipated: We now have "Poor Learning fr om Good Teachers" (Machlup, 1979). The fact that learning has declined and stagnated durin g the twenty-five or so years that higher education has relied on student opinion as a measur e of "good" teaching speaks for itself. Economists Gordon Tullock and Richard McKenzie (19 85) argued that economic theory predicts that professors will ease that which is ex pected of their student customers to buy higher ratings. Are typical institutional procedures for i nterpreting student ratings sufficiently stringent to prevent such transactions? Proponents of student ratings must agree that even if student opinion can, under carefully circumscribed conditio ns, serve as a sound basis for evaluating teaching, the task of insuring correctly interprete d ratings under real-world conditions may be beyond the practical limits of institutional abilit y. Although most students want to learn, their idea o f academic accomplishment is often very different from that of the professor, or for t hat matter, that of the taxpayer (Mieczkowski, 1995). As the Integrity in the Curriculum (Associat ion of American Colleges, 1985) report bluntly observed: "The credential is for most stude nts more important than the course." Higher education makes a very great mistake if it permits its primary mission to become one of serving student "customers." Treating students as customers means shaping services to their taste. It also implies that students are entitled to use or waste the services as they see fit. Thus judging by enrollment patterns, students find trivial courses of study, inflated grades, and mediocre standards quite acceptable. If this were not the ca se, surely there would have long ago been a tidal wave of student protest. Of course, reality i s that student protest about such matters is utterly unknown. Tomorrow, when they are alumni and taxpayers, today's students will be vitally interested in academic standards and efficient use of educational opportunities. Today, however, the top priority of most students is to get through college with the highest grades and least amount of time, effort, and inconvenience (Chadwick & Ward, 1987). A fundamental misconception underlies the studentascustomer view. Students are not higher education's only customer or even its most i mportant customer. Rather, higher education's forgotten customers are the taxpayers, the parents, and the employers who both "pay now and pay later" for higher education's failures. It is these customers--the "paying" customers-who are insisting on better results. In summary, student ratings of instruction can ser ve as valuable feedback to an instructor about student preferences, but there is good reason to suspect that using them as a basis for administrative decisions on promotion, tenure, and merit pay has been a major contributor to the academic decline and devaluation of the past twenty -five or so years (Cahn, 1987; Heller, 1986). Organizational Priorities, Bureaucratic Control, and the Budget That enrollment-driven funding influences institut ional priorities and practices is widely believed (Astin, 1985; Bogue, 1980; National Instit ute of Education, 1984). That formula funding and the related policies governing resource allocation reflect institutional priorities and practices as seen from a perspective peculiar to ac ademic administrators is less well understood. Both teaching faculty and administrators may seek educational quality", but their intermediate objectives and their operative definitions of the t erm differ significantly. These differences are both a product of the incentives posed by the fundi ng formula and a cause of the budgetary emphases embodied in the formula. Of critical impor tance to an understanding of these contrasting viewpoints is the recognition that teac hers and administrators have different

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13 of 30professional roles in higher education and that dif ferential budgetary attention to the fulfillment of these roles greatly influences institutional pri orities. Administrators are primarily responsible for interpreting and carrying out the will of highe r organizational authority (Niskanen, 1973). Faculty are primarily responsible for discharging t heir duties in a manner consistent with their understanding of academic and intellectual ideals. The view advanced in the following is that grade inflation and other causes of budget inflatio n flow from the pursuit of educational priorities operationally determined from an administrative per spective. Good teaching is known primarily by the quality of student learning--an outcome that is difficult to observe and often not immediately evid ent. A successful career in teaching is marked by the teacher's reputation in propelling students to notable accomplishments. The level of accomplishment is more important than the number of students; the cases of individual students whose accomplishments are truly exceptional are of special importance. A teacher distinguished only by service to a large number of students is ra rely considered exceptional. The job performance of teachers is directly enabled by fact ors such as adequately prepared and highly motivated students and, more than anything, by the presence of an organizational environment in which the achievement of academic excellence is acc orded an unrivaled priority. These observations hold true in both higher education and secondary education (Bogue, 1980; Enarson, 1989; US. Department of Education, 1986). Success in educational administration is also know n by the accomplishments of students; but it is much more dependent on immediate and visi ble factors such as numbers of students, organizational size, and program development (Bogue 1980). Thus, job performance in the role of administrator is far more directly influenced by budgetary factors than is the case for the role of teacher. The budget, after all, is the lifeblood of the organization for which the administrator is responsible (Niskanen, 1973). Perhaps Peter Drucker put it best: "[Administrative] performance is the ability to maintain or increase one's budget (Drucker, 1974). This is not to say that teachers are unconcerned about money or that admini strators are unconcerned about academic quality, rather there inevitably exists a different emphasis in their concerns. Not only does institutional resource allocation sh ape administrative actions, the policies that govern resource allocation are themselves shap ed by administrative priorities. Given the degree to which administrative success is directly dependent on funding, such an arrangement is not surprising. Administrators not only execute pol icy at the campus level, they recommend the policy adopted by oversight panels and agencies. A good illustration of the process is the recent effort to find an improved funding formula for Tenn essee's colleges and universities (Walker, 1994b). Teaching personnel are virtually unrepresen ted in the negotiations. Typically there is faculty "input" to the recommen datory process, but those faculty views that find inclusion usually come from committees co mposed of faculty and administrators and are percolated through multiple layers of administr ative bureaucracy. The views of "outside" consultants are also relied upon, but consultants t ypically are selected on the basis of administrative recommendations. In essence, the dec isions and policies regarding resource allocation made by oversight agencies are creatures of administrative thought that serve to govern administrative action (Niskanen, 1973). Not only is the system of budgetary allocation bui lt from an administrative perspective, the institutional needs that generate budgetary all ocations are administratively shaped. Because budgetary need is generated by faculty activities, administrators have a special concern with the faculty activities that produce budgetary enhanceme nt. Thus, in realms such as enrollment, student recruitment, program development, and exter nally funded research, there is a clear incentive for administrators to manage faculty as a dministrative instrumentalities. Bureaucratic Influences on Faculty Behavior Historically, institutional directions in higher e ducation were greatly, if not primarily,

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14 of 30influenced by an independent faculty. Colleges and universities traditionally were their faculty. Present day reality, however, is quite different. I nstitutions of higher education are typically large bureaucratic organizations, and as is true with suc h organizations generally, they are effectively governed by the personnel who exercise budgetary co ntrol (Pinchot & Pinchot, 1993). Despite tenure and in contrast to public perception, in tod ay's colleges and universities, the effective ability of faculty to decide matters that have sign ificant budgetary impact is quite limited. Faculty do not "run" colleges and universities, rather, the y more typically have "input" on significant decisions and that "input" can be highly influenced by administrative views and priorities. Faculty are not independent agents. They are employ ees evaluated and rewarded in terms of their contribution to a budgetarily operationalized insti tutional mission (Tennessee Higher Education Commission, 1972). The reality of bureaucratic control through budget ary discretion is a frequently overlooked but troublesome influence in public higher educatio n. It is not troublesome because it is somehow improper, offensive, or otherwise beyond th e bounds of managerial propriety. Rather it is troublesome because it serves to place bureaucra tic and organizational priorities ahead of the academic quality issues that traditionally have bee n the prime concerns of faculty. If we want to know why higher education has not maintained accept able quality standards, the budgetarily grounded imbalance between faculty and administrati ve influence with respect to institutional priorities must be considered a prime suspect. The observed degree of faculty participation in in stitutional decision-making belies the true degree of faculty influence (Mieczkowski, 1995 ). Faculty influence policy to the extent that they are permitted to influence policy. In most ins titutions of higher education, there is a very considerable commitment to the process of entertain ing faculty views. Virtually all decision making involves the use of committees on which facu lty are heavily represented. Deliberative bodies ranging from faculty senates to academic cou ncils to campus parking committees make decisions, set policy, and share influence with adm inistrative officers. Clearly, it is not the case that faculty views are never solicited or heard. It is not that faculty expressions are not represented in policy matters or that faculty are u ninvolved in campus decision-making. It is not that faculty views are not communicated to bodies l ike the TBR and THEC. Rather it is more the case that faculty views are heard and relied upon s electively, that is, whenever they do not seriously differ with institutional priorities as s een from an administrative perspective. This operative arrangement is neither the product of some Machiavellian scheme, nor does it stem from a lack of good faith on the part of fa culty or administrators. Rather, it is most often the outcome of well-intentioned efforts to engage i n collegial governance. Most administrators try to lead while maintaining a substantial opennes s to faculty views. Most faculty express their views when asked and otherwise retain a cooperative posture. It is simply the case that administrators have the prerogative of accepting or rejecting faculty views and they tend to be especially selective about matters having budgetary impact. For example, at one regional institution, faculty surveys repeatedly reported wi despread concern about institutional reliance on student ratings of instruction as a basis for facul ty evaluation. The faculty senate of the institutio n tried repeatedly to address the problem, but the so lutions desired by the faculty were administratively rejected or shunted aside, in part because of concerns about student satisfaction. Thus, the administrative view prevailed. Faculty views are not only relied upon selectively they are shaped through administrative control of resources. Although the principles of ac ademic freedom and the protections of tenure would seem to insure independence, the extent to wh ich faculty thought and action are administratively shaped is much greater than is gen erally acknowledged or appreciated. Academic matters such as teaching, grading, curricu lar requirements, and academic standards are by long-standing tradition the exclusive purview of faculty, yet the actions taken by faculty both collectively and individually on such matters are u sually consistent with administrative emphasis

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15 of 30on consumer satisfaction and convenience. In great part, the reason for this outcome is that the faculty comprising colleges, departments, and progr ams are subjected to the same incentives that impact the institution as a whole. Chief among thes e incentives is internal flow of institutional resources. The allocation of institutional resources is admin istratively controlled in such a way that the academic units with the greatest enrollment gro wth are generally afforded the greatest resources. The incentives are such that no individu al faculty member can comfortably question activities that build his or her department's or co llege's budget. After all, the job they save may be their own. The same can be said for peer evaluation s of faculty for promotion, tenure, and merit pay. Faculty typically find it difficult to negativ ely evaluate colleagues who are high credit hour producers and who have high student ratings even if their academic standards are suspect. Credit hours and student ratings are routinely and careful ly monitored by the administrative bureaucracy. Learning outcomes are given much less attention. Units that fail to grow not only remain undersupported, they are sometimes canniba lized, and their share of the budget is channeled to the areas demonstrating greater potent ial for growth. Thus, there is a great incentive for faculty collectively to support the administrat ive emphasis on growth. The internal competition for resources shapes indi vidual faculty behavior as well. Temporary and non-tenured faculty are especially vu lnerable to the level of enrollment; their jobs are at stake, usually on a semester to semester bas is. They are, therefore, in the interest of self-preservation, especially inclined to accommoda te academic standards to the student market. The same holds true for tenured faculty who seek to build a new course or a new program or even to offer a course during the summer term. They must accommodate their expectations to what the student traffic will bear. Whether this level of ex pectation resembles an academically defensible standard is problematic. Beyond the influence exerted by administrative con trol of resources, there is a host of subtle but effective rewards for faculty who hold t he "right" views (Mieczkowski, 1995).In general, "administratively correct" views and decis ions are accorded a noticeably warmer reception than discrepant ones. Faculty who hold su ch views are frequently sought for their "input" and sometimes afforded opportunity for pres tigious leadership responsibilities. The organizational exposure afforded by these opportuni ties can lead to enhancement of the individual's reputation, to merit pay for service a ctivities, and occasionally to career advancement. In contrast, faculty who hold administ ratively discrepant views frequently find their thinking to be less well received, and those who are overly vocal in expressing the wrong views sometime find that their actions lead to unpl easant consequences. For example, critics may find themselves carrying a much greater burden of p roof in convincing administrators and colleagues of the value and quality of their teachi ng or scholarship or service. More often, however, holders of discrepant views are politely i gnored by administrators and bypassed by ambitious peers. The informal but evident discrepancy in the levels of comfort afforded those faculty who are "team players" has its impact. Most faculty wit h discrepant views save themselves the frustration of "fighting city hall" by keeping thei r opinions to themselves. This posture enables them to preserve the administrative cooperation nec essary for the pursuit of collaborative opportunities in areas that are administratively re warded. Again the operative arrangement does not necessari ly reflect pernicious intentions. Rather, those faculty who hold the "correct" views simply s eem to be more reasonable and cooperative individuals. Again, the argument raised in this pap er is not that the pursuit of administrative priorities is unreasonable, irresponsible, or even unexpected. Neither is the present paper an attempt to argue that faculty who are not considere d "team players" are necessarily seeking to enhance academic quality. In truth, some faculty pl ace their professional and commercial interests above academic considerations. Others hav e a social or political agenda, and a few

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16 of 30could correctly be termed "deadwood." But the view advanced here is that the administrative influence has become so effective in shaping facult y collaboration that the collective ability of faculty to speak or act independently on issues tha t might adversely influence enrollment has been seriously compromised. Other Budgetary Influences on Faculty Behavior Other efforts to enhance budgets are believed to d ivert faculty effort and thereby undermine the quality of teaching and learning. The primary vehicle for this influence is a well known arrangement that supports the administrative interest in budget building and the activities of faculty whose interests lean toward research and program development. The short version of the standard collaboration is: "You plan it and get it funded; my budget will be enhanced; you will be freed from all or part of your teaching loa d; and we'll both get credit for it." This arrangement produces a nearly limitless flow of pla ns requiring released time from teaching and budgetary allocations for institutional matching fu nds. The impact of such collaboration on the allocation of faculty effort and institutional budg ets is a critical facet of organizational life in higher education (Hood, 1993). Contrary to reports that criticize administrators for PERMITTING overemphasis of research at the expense of teaching (Association of American Colleges, 1985; National Education Association, 198 9), most administrators ENTHUSIASTICALLY ENCOURAGE AND SUPPORT non-teaching activities that bring in added funding. The following collaborative opportunities are well -known activities that lead to budgetary enhancement and career advancement. Their obvious p opularity again illustrates the administrative priority accorded activities that in crease the budget. -Academic program development: New academic program s provide more services as well as budgetary and organization al enhancement. Student need is not ignored, but it is very often an afterthought b ased on informal surveys and "friendly" testimony. Sober-minded assessment of pu blic and economic need is rarely given serious attention. -Research: Theoretically, research grants make fund s available to support the efforts of individuals who have "goo d ideas" about a particular area of study. In practice, however, faculty are encouraged to forward any credible proposal in response to the availability of funding. In many cases, the mutually understood priority is simply to generate something that the f unding agency might support. -Student recruitment: Recruitment is necessary pres umably because a sizable element of the public wants and n eeds more education but lack an awareness of opportunities or financial support. Ot her members of the public are thought to need encouragement to try their hand at college. In truth, recruitment is often a matter of soliciting, persuading, cajoling, and otherwise inducing sometimes finicky student "customers" to avail themselves of wellknown services (Jorgenson, 1994). Often, convenience is stressed while student qualifications and commitment to studies are quietly overlooked Given the advantages of collaborative expansionism there is virtually no incentive for anyone within institutions to raise serious questio ns about how well these activities serve the public (Sowell, 1992). If programs fail, if researc hers produce findings of little worth, or if

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17 of 30recruited students are marginal achievers, only the taxpayers lose. Anyone who raises questions of this nature is considered an obstructionist or, at best, an eccentric. Given the lack of budgetary risk to the parties who promote these activities, b oth insufficient attention to need and wasting of public funds are practically invited. Faculty Influence, Grade Inflation, and Academic Quality Control: The Realities Despite tenure, academic freedom and the concept o f faculty governance, the agenda in colleges and universities is set much the same way that it is in other bureaucracies, that is, from the top down. Faculty may have formal, collective d ecision making responsibilities on a wide range of matters and "input" on virtually everythin g, yet the administrative superstructure both recommends the policy governing institutional incen tives as well as manages their distribution. In short, faculty are free to behave in anyway they see fit, but administrators control the consequences that make those actions attractive, un attractive, or, indeed, viable. The ideal that academic policy and educational pra ctice reflect the considered judgment of an independent faculty seems to have become a neces sary and convenient fiction. It is necessary because instruction is the primary activity of an e ducational institution, and institutional credibility depends on faculty expertise. It is con venient because faculty control implies faculty responsibility for the results. If grades are infla ted or if students fail to learn, it is the faculty who failed. The same could be said about the idea that faculty if truly motivated, could reverse the decline of standards by collectively reasserting ac ademic and intellectual ideals. The headline of the lead article of the March 18, 1985, Chronicle o f Higher Education (Scully, 1985) exemplifies the conventional understanding: "Panel Calls Bachel or's Degree Meaningless, Asks Professors to Take Lead in Restoration" (p.1). Expecting that eve n highly professional individuals will disinterestedly adhere to academic and intellectual ideals in the face of pervasive incentives to do otherwise is unrealistic. Tenured faculty are like federal judges in the sense that they hold lifetime appointments made for the purpose of prote cting the integrity of their thought and action. Unlike judges, however, they can be individually re warded, punished, or circumvented by those who control the purse strings. Significant change i n grading practices is likely to take place only when academic standards are reinstated as the cente rpiece of the academic enterprise and when faculty are encouraged to render objective and disc riminating judgments regarding student performance. In the absence of changed institutional priorities efforts to improve teaching through micro-management of faculty are likely to produce m ore of the kind of "improvements" that have been associated with student ratings of instruction The TBR's recent "post-tenure review and faculty development policy" is an excellent example of such an effort. Under the TBR policy, faculty who are administratively deemed "no longer performing at a level consistent with the current institutional mission" would be required to participate in a "faculty development" program or (ominously) be subjected to "appropriate action" (Floyd, 1992). Such a policy both discourages academic independence and integrity and promotes compliance with bureaucratically mandated aims. It not only misses the target of sup porting the exercise of independent professional judgment, it opens the door to the dir ect application of bureaucratic control to academic decisions. It is the very kind of policy t hat, for example, has enabled educational bureaucrats to mandate the "politically correct" at the expense of the academically credible (Mieczkowski, 1995; Wiener, 1990). Contrary to some published reports, conditions suc h as weakened standards, a fragmented curriculum, and inflated grades did not arise from some spontaneous, mysterious, and precipitous deterioration of numerous faculty into listless "de adwood" (Wiener, 1990). Neither did faculty inexplicably and on a widespread scale forget how t o teach. Rather, these problems seem likely

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18 of 30to have developed as a result of the continuing ins idious pressure placed on teaching and grading practices by the imperative to keep students happy and enrollments up. However, as illustrated by the recent mid-semester dismissal of an instructor at the University of Montana, such pressures can also be direct and overt (Magner, 1995). Post-t enure review and similar policies for removing tenured "deadwood" are higher education's version of improving team performance by firing the players and keeping the coach. Instead of micro-management, administrative suppor t for responsible standards and discriminating grades is needed. Leadership by pres idents, vice presidents, and deans who have recently taught large undergraduate classes would a lso be valuable. These are the classes where organizational policies and budgets confront the re ality of recent high school graduates. What faculty are getting, however, is "faculty-developme nt" programs premised on the belief that higher education can be improved through better tra ining and management of instructors. Administrators who seek to micro manage teaching ap pear to believe that institutions can have high productivity, high academic standards, and hig h customer satisfaction if only faculty can be induced to work hard enough and expertly enough. Th eir mission is to expand and market the services of their institutions, and they see studen ts as willing purchasers. It is a view that can cause high expectations and rigorous grading to be treated as an inconvenient damper on the workings of a mutually enticing economic transactio n. More importantly, the view that instructors can si multaneously maximize productivity, academic standards, and customer satisfaction overl ooks a critical reality about learning. Learning is not a matter of passive absorption. Rat her, learning is inescapably dependent on the time, effort, and commitment of students to their s tudies (Tomlinson, 1992). Faculty can make a course of study attractive, but they cannot assure that a student--immersed in the adult world of competing demands and attractions--will make study the priority it must be if he or she is to achieve meaningful academic success. Unfortunately, marketing efforts that emphasize customer satisfaction and ignore the need for hard work conv ey the opposite message. They imply that students' dreams of academic success will come true irrespective of time and effort if only they experience the excellent instruction that is availa ble at "We Want U." Most faculty are willing to work with any student who demonstrates a commitment to learning and evidences a modicum of progress. Virtu ally all faculty are regularly available for counseling, advisement, and tutorial help. In contr ast to the perception that students are unable to learn because professors are aloof and inaccessible faculty find that few students avail themselves of the extensive help that is readily av ailable. In truth, the real problem is that a sizable number of students are simply unprepared by inclination or experience to make the effort that significant accomplishment requires. Learning at the college level requires motivation and selfdiscipline. Even where help is available, one has to make use of it. The more-stru ctured and more-controlling teaching methods appropriate to elementary and secondary schools can be used at the college level, but they are typically more labor intensive and expensive. Also they tend to sustain student dependence and immaturity instead of permitting students to become responsible for themselves, i.e., to grow up. Marketing that emphasizes an expectation for studen t maturity and responsibility would do far more for student achievement and institutional cost -effectiveness than the present customer satisfaction messages. Perhaps something that expre sses the challenge implicit in the Marine Corps recruiting message--"We're looking for a few good men"-would be appropriate. In addition to immature students, instructors are faced with a great many individuals who attempt to both work full-time and attend college f ull-time (McCartan, 1988). Not surprisingly, their typical preferences favor maximum ease and co nvenience (Association of American Colleges, 1985; Chadwick & Ward, 1987). Again, mark eting and recruiting typically encourage such students to believe that instructor expectatio ns for academic performance should be accommodated to their limited time and energies.

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19 of 30 The Wingspread Report addresses the reality of lea rning in a way that is well understood by college instructors but few others in the higher education community (Wingspread Group on Higher Education, 1993): Finally, we want to stress that responsibility in a learning institution is a two-way street. Students, at any level of education, are th e workers in the educational process. They have a major obligation for their own success. Too many students do not behave as though that were the case, apparently bel ieving (as do many parents) that grades are more important for success in life than acquired knowledge, the ability to learn throughout a lifetime, and hard work on campu s. (p. 20) This is the same reality addressed by Tennessee gu bernatorial candidate Bruce Shine in his position on elementary and secondary education (Shine, 1993). Shine's view is that unrealistic expectations for what K-12 teachers can accomplish have thoroughly skewed the whole teaching/learning process. These are expectations t hat seem to have grown from a widely accepted educational orthodoxy (Stone, 1995), but o ne that fits hand-in-glove with the student-as-customer perspective. Instead of student s working hard and making maximum use of their educational opportunities, Shine argues that teachers typically find themselves doing all they can to teach while many students make no more than a token effort to learn. The waste of taxpayer-funded educational opportunities stemming from such misuse and under use has not been economically estimated, but it would almost ce rtainly be a staggering amount. The institutionally emphasized concept that qualit y learning is a product of faculty commitment to "customer service" encourages waste b y lessening student responsibility for learning. As Shine notes, if the public wants to kn ow how it is that many young people seem to lack a sense of responsibility when they enter the workplace, consider the object lesson they are given in their school and college experiences. He a rgues that we cannot expect students to understand that they are the parties who must work hard to achieve if we continue to talk as though those who are working to teach them have exc lusive responsibility for their success or failure. Instead of a focus on customer service, Sh ine calls for students to make responsible and cost-effective use of educational opportunities as a matter of personal and civic responsibility. In addition, he proposes that educational leaders at a ll levels need to reaffirm and emphasize the primary dependence of learning on study and effort by the individual student. The administrative penchant for presuming that the student customer is always right not only undermines student motivation, it makes teachi ng unattractive--especially at the lower-division undergraduate level. Students prefer ease and convenience to difficult and time-consuming study (Chadwick & Ward, 1987). Stude nts prefer high grades to low grades, even if they do not deserve them. Students who earn higher grades feel satisfied and they stay enrolled. In theory, faculty are encouraged only to help their student customers learn. In practice, however, customer satisfaction is deemed desirable, and dissatisfaction is deemed undesirable regardless of its exact cause. Those instructors wh o elicit satisfaction are rewarded. Those who elicit dissatisfaction are typically required to de fend themselves. Thus, the simplest way for instructors to avoid an unpleasant dilemma is to av oid teaching the courses where conflicts between responsible teaching practices and customer preferences are most probable. Conclusions and Recommendations As matters now stand, higher education seems well down the same road to academic decline traveled by elementary and secondary educat ion. Public confidence in its value, costeffectiveness, and integrity is clearly at risk (Ap plebome, 1995; Carter, 1995; National Center for Higher Education Management Systems, 1995; Schillin g & Schilling, 1993). Emphasis on the visible and the budgetarily significant has largely displaced concern with the academic quality issues that are visible mainly to teaching faculty. In addition to the disincentives that exist for

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20 of 30raising questions about academic quality, faculty w ho recognize the necessity for raising such questions are gradually being phased out and replac ed by individuals more acculturated to the bureaucratic priorities. The few tenured diehards w ho oppose the prevailing institutional drift do so at their peril. Enrollment driven funding has created a decided im balance in the priorities of publicly funded higher education. Student enrollment counts greatly, student achievement counts little. Unless a system of funding that does not rely on en rollment can be devised, the present emphasis must be counterbalanced with greater emphasis on st udent achievement. Attempts to produce improvement without changing the fundamental incent ives to which the administrative bureaucracy responds are doomed to be circumvented or undermined. These include now popular programs to improve academic quality through so cal led faculty development, i.e., "improved" training, management, and supervision of faculty. S o long as bureaucratic profit is enhanced primarily by increases in enrollment, the quality a nd cost of learning outcomes will not be optimized. The performance funding plans developed in Tennessee and other states seem to be a step in the right direction, but they fall far shor t of that which is needed. The following points are offered for consideration They do not purport to be definitive recommendations, but they may be useful in the deve lopment of policy that assures academic achievement an unrivaled institutional priority. 1. In order to establish an historic baseline, the nature and extent of grade inflation and its budgetary impact should be estimated on an institut ion by institution basis. It may be necessary to draw representative samples of reported grades and of graduates' GPAs at five year intervals from 1965 to the present. The data should be analyz ed for trends within academic units and programs, and interpreted in light of entrance and exit examination scores where available. Also, it would be important to the case for higher standa rds to have more evidence about the percentage of under qualified graduates of each of Tennessee's colleges and universities that would be based not on grades, but on failure rates on licensure exams, etc. A good measure of the magnitude of the problem and the extent to which it varies in different institutions would be useful in deciding policy actions (J. Folger, lette r to N. L. Griswold III, March 1,1994). 2. Current funding policy and changes that would p ut added emphasis on recruitment or retention should be analyzed as to likely impact on grade inflation. 3. Educational outcomes should be made much more v isible to the public. Students, parents, taxpayers, employers, and all other consum ers need much better access to that which is now known primarily to faculty and administrators. Outcome competence measures, grade distributions, GPAs, and measures of preparedness a re useful indicators, and they should be systematically gathered by THEC so as to enable com parison by consumers and taxpayers. Despite inattention to issues such as those raised by the present report, accrediting agencies have begun to realize that more attention to results is needed (Leatherman, 1994). 4. The vast body of technical data that would resu lt if more detailed reports on academic outcomes were available would create the need for e xpert interpretation and a market for private sector entities whose business would be to publish institutional assessments. Unlike traditional accrediting agencies, such private sector organizat ions could employ appropriately credentialed individuals to act exclusively in the interest of t he consuming public. Despite repeated calls for improved learning outco mes and the need for review of data such as that referenced in the present report, accr editing bodies have focused on input resources and otherwise have participated in a seeming conspi racy of silence about outcomes. Instead of addressing the issues raised by the Wingspread repo rt and similar critiques, regional accrediting organizations have only belatedly acknowledged a ne ed for change (Leatherman, 1994) and have

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21 of 30otherwise devoted their energies to imposing contro versial social and political mandates. For example, the Middle Atlantic Association of College s and Schools and, more recently, the Western Association of Schools and Colleges (Leathe rman, 1993) have attempted to enforce a cultural diversity standard for the faculties and s tudent bodies of member institutions. Similar nonacademic goals have been mandated by organizatio ns that accredit professional training programs. For example, the National Council for the Accreditation of Teacher Education's (NCATE, 1994) recent "refined standards" emphasize cultural diversity and related social and political matters while ignoring the notoriously in flated grades (Zirkel, 1995) historically associated with teacher education programs. As a re cent critical report termed the traditional self-review and accreditation process, "We have con structed a Potemkin Village in which there is less behind the facade of accreditation than we mig ht like to acknowledge" (Wolff, 1993, p. B2). Assessments of colleges and universities by wholly independent agencies--ones whose priorities are more closely aligned with the intere sts of education's patrons and consumers-would have the potential for profoundly reshaping h igher education. The ready availability of such assessments would greatly empower all consumer s in their respective decisions. Assessments targeting the needs of employers (i.e., ones conducted by an educational "Dunn and Bradstreet") would carry particular weight because of their influence with respect to hiring decisions. 5. Recommendations for making quality more visible would result in a greater institutional emphasis on measurement of academic l earning outcomes. Inevitably, such an emphasis raises the question of whether greater rel iance on objective measurement would improperly constrain or distort the educational pro cess by overemphasizing measured outcomes at the expense of less visible ones. In anticipatio n of this question, the following considerations are offered: a) There must be some way to validly d etect all important outcomes, otherwise professors and institutions could not claim to know that they are achieving them or to argue that reliance on objective measurement is interfering wi th them. Thus, using the methodologies already employed by academic personnel, privately s ponsored assessors could sample and report on these same subtle and less visible outcomes for consideration by prospective consumers. b) Law, medicine, nursing, and psychology are among th e several academic areas that have traditionally used comprehensive examinations for a dmission to their professions and the quality of their academic programs does not appear to have been resultantly compromised. c) As students will readily report, very many professors teach to their own examinations, again, without apparent violence to the educational process. d)Ins titutions and programs could employ customized examinations to measure unique programma tic aims. In fact, a program of helping interested academic programs to build local exit ex ams was successfully undertaken at the University of Tennessee (Banta & Schneider, 1988). In any case, an emphasis on test performance is unlikely to produce any greater educ ational distortions than has the prevailing emphasis on student ratings of instruction and cust omer satisfaction. 6. Performance funding may have been ineffective a s an incentive for improved learning outcomes because it could not be permitted to jeopa rdize overall institutional budgets. However, salary increments contingent on gains in student le arning could be employed for faculty, staff, and administrators at all levels without broad budg etary risk. In the interest of promoting organizational cooperation and morale, such increme nts should be afforded across the board within units and institutions. Student gains are al ready being measured. "Value-added" student gains have been monitored in Tennessee at the K-12 level (Education Improvement Act, 1992) and in Missouri at the higher education level (McCl ain, 1985). 7. An often overlooked truth is that higher educat ion cannot meaningfully improve without improved student performance, and student p erformance cannot improve without

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22 of 30students devoting greater time and effort to study. Even with the most sophisticated applications of technology and the greatest enhancements of faci lities and teaching practices, learning cannot improve without better use of educational opportuni ties by students. Thus incentives for students to make maximally efficient use of opportunities ar e pivotal to cost-effective education. One means of encouraging "best effort" performance s might be to reward those students whose academic performance level exceeds the perfor mance predicted by indicators of their preparedness for study. Although certain measuremen t problems would have to be overcome, such a proposal would encourage efficient use of re sources and opportunity. Another means of encouraging the efficient use of resources might be the allocation of vouchers worth a fixed amount of educational costs (Bohanon, 1992). There are a number of merits to such a proposal, and in a marketplace whe re quality was clearly visible to employers, funding agencies, and graduate schools, vouchers co uld have a quality enhancing effect as well. In the absence of such an environment, however, vou chers could exacerbate the tendency of institutions to serve only the nearterm student i nterest in convenient credentials and institutional interest in budgetary enhancement. In any case, oversight bodies would be wise to rev ise the policies that effectively accord a quantity discount to students who enroll in more co urses than are necessary for full-time status. Such policies encourage questionable decisions by s tudents--especially those students who have only average academic records and/or extensive extr acurricular responsibilities. Proposals that would encourage students to take ch allenging courses may be needed as well. A requirement for transcripts to report both grades and class averages would tend to remove the GPA penalty inherent in taking more challenging courses. A more informative option would be to accompany reported grades with a standard sco re equivalent. Such information recorded on transcripts would enable employers and other users of transcripts and grade reports to make better informed interpretations of academic records 8. A number of existing practices should be recons idered in light of their likely impact on academic quality issues. a) Many marketing and recr uiting practices--ones involving promotional incentives, bus tours, etc. (Jorgensen, 1994)--go a bsurdly beyond anything justified by the public interest in human resource development. Some are ou tright fraudulent (Stecklow, 1995). Although enrollment driven funding encourages the o pposite, recruitment policies should emphasize the need for preparedness for higher lear ning and the availability of assistance for the less-well-prepared who are willing to commit the ne cessary time and effort to study. b) Academic tenure policies and other faculty personnel policie s requiring consideration of student ratings of instruction should be reviewed. When student rating s of instruction are used only as feedback to the instructor, instructors can insure the priority of study and outcome learning by exercising pedagogical discretion. But when student ratings ar e used as officially recognized measurements of teaching effectiveness, complex and subtle matte rs of interpretation require safeguards that are quite difficult to assure. c) Posttenure review p olicies should be reviewed so as to assure that they do not further undermine faculty ability to ex ercise honest and objective judgment. Faculty development programs that rely on student ratings o f instruction as a measure of teaching quality encourage accommodation to students, not the exerci se of independent judgment. References Adelman, C. (1984). The standardized test scores of college graduates, 1964-1982. Washington, DC: National Institute of Education. (ERIC Document Reproduction Service No. ED 248 827) Aleamoni, L. M. (1981). Student ratings of instruct ion. In J. Millman (Ed.), Handbook of teacher evaluation (pp. 110145). Beverly Hills, CA: SAGE.

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23 of 30Alexander, S. (1993, April 27). Trophy transcript h unters are finding professors have become an easy mark. The Wall Street Journal, pp. B1, B12.American Association of State Colleges and Universi ties. (1986). To secure the blessings of liberty, a report of the National Commission on the Role and Future of State Colleges and Universities. Washington, DC: AuthorApplebome, P. (1995, February 20). Employers wary o f school system. New York Times, national edition, pp. A1, A13.Association of American Colleges. (1985). Integrity in the college curriculum: A report to the academic community. Washington, DC: author.American College Testing Program. (1992). College o utcome measures program, technical report 1982-1991, clarifying and assessing general educati on outcomes of college. Iowa City, IA: Author.Astin, A. (1985). Achieving educational excellence: A critical assessment of priorities and practices in higher education. San Francisco: Josse y-Bass. Banta, T. (1985). Use of outcomes information at th e University of Tennessee, Knoxville. In P. T. Ewell (Ed.), Assessing Educational Outcomes, New Directions for Institutional Research, No. 47 (pp. 19-32). San Francisco: Jossey-Bass.Banta, T. (1990). Assessment resource center, 19861989, final report. Knoxville, TN: University of Tennessee, Center for Assessment Research and De velopment. (ERIC Document Reproduction Service No. ED 322 855)Banta, T. W. & Schneider, J. A. (1988) Using facult y-developed exit examinations to evaluate academic programs. Journal of Higher Education, 59( 1), pp. 69-83. Benton, S. E. (1982). Rating college teaching: Crit erion validity studies of student evaluation-of-instruction instruments (AAHE-ERIC/Hi gher Education Research Report No. 1). Washington, DC: American Association for Higher Edu cation. Birnbaum, R. (1977). Factors related to university grade inflation. Journal of Higher Education, 48, 519-539. Bloom, A. (1987). The closing of the A merican mind. New York: Simon and Schuster.Bogue, E. G. (1980). Allocation of state funds on a performance criterion (The Report of the Performance Funding Project). Nashville, TN: Tennes see Higher Education Commission. Bohanon, C. E. (1992). Funding higher education in Indiana. Indiana Policy Review, pp. 3-12. Borkat, R. F. (1993, April 12). A liberating curric ulum. Newsweek, p. 11. Boyer, E. L. (1987). College: The undergraduate exp erience in America. New York: Harper and Row.Brimelow, P. (1987, November 30). The untouchables. Forbes, pp. 140-150. Cahn, S. M. (1987, October 14). Faculty members sho uld be evaluated by their peers, not by their students. The Chronicle of Higher Education, p. B2.

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24 of 30Carter, H. (1995, June 1). Higher education's fall from grace in the United States. Johnson City Press, p. 4.Chadwick, K. & Ward, J. (1987). Determinants of con sumer satisfaction with education: Implications for college & university administrator s. College and University, 2, 236-246. Cohen, H. (1984). Inflated grades, deflated courses : Has insecurity induced compromise? Change, 16(4), 8-10.Cohen, P. (1981). Student ratings of instruction an d student achievement: A meta-analysis of multisection validity studies. Review of Educationa l Research, 51, 281-309. Cole, W. (1993, January 6). By rewarding mediocrity we discourage excellence. The Chronicle of Higher Education, pp. B1-B2.Drucker, P. (1974). Management: Tasks, responsibili ties, practices. New York: Harper and Row, Publishers.Eckert, E. K. (1988, June 1). The day I realized th e game was over. The Chronicle of Higher Education, p. A48.Education Commission of the States. (1986). Transfo rming the State Role in Undergraduate Education: Time for a Different View. Denver, CO: 1 986. Education Improvement Act of 1992, TN Code Ann. }} Titles 8 and 49 (1992). Educational Testing Service. (1992). GRE test volum es, means and standard deviations, 1978-79 through 1990-91, based on annual summary data for t he total group of examinees. Princeton, NJ: Author.Enarson, H. L. (1989). Reform and renewal of underg raduate education. Blacksburg, VA: Virginia Polytechnic Institute and State University (ERIC Document Reproduction Service No. ED 311 767)Ewell, P. T. (1987, January/February). Assessment: Where are we. Change, pp. 23-28. Finn, C. E. (1984, May/June). Trying higher educati on, an eight count indictment. Change, pp. 28-51.Floyd, O. L. (1992, January 8). Memorandum. To: All TBR presidents. Subject: May 1 submission of (1) institutional reports on evaluati on of campus post-tenure review procedures and (2) plan describing faculty professional develo pment programming. (Available from Tennessee Board of Regents, 1415 Murfreesboro Road, Suite 350, Nashville, Tn 37217) Geisinger, K. F. (1979). A note on grading policies and grade inflation. Improving College and University Teaching, 27(3), 113-115.Goldman, L. (1985). The betrayal of the gatekeepers : Grade inflation. Journal of General Education, 37(2), 97-121.Havighurst, R. J. & Levine, D. U. (1979). Society a nd education. Boston: Allyn and Bacon. Heller, S. (1986, December 17). Proper use of stude nt evaluations at issue in professor's legal

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25 of 30appeal to regain job. The Chronicle of Higher Educa tion, p. 14. Hirsch, E. D. (1987). Cultural Literacy: What every American needs to know. New York: Houghton Mifflin.Hood, J. (1993). How to hold down college tuition c osts. Consumers' Research Magazine, 76(10), 10-15.Jorgensen, D. (1994, March 23). Colleges overwhelm most students with massive recruiting efforts. The Chronicle of Higher Education, pp. B3, B7. Kelly, D. (1989, November 6). College faculty says students underprepared. USA Today, p. 1. Kirsch, I. S., Jungeblut, A., Jenkins, L. & Kolstad A. (1993). Adult literacy in America. Washington, DC: National Center for Education Stati stics. Kolevzon, M. S. (1981). Grade inflation in higher e ducation: A comparative study. Research in Higher Education, 15(3), 195-211.Lamont, L. (1979). Campus shock: A firsthand report on college life today. New York: E. P. Dutton.Leatherman, C. (1993, November 17). Western accredi ting agency's stance on ethnic diversity draws fire from gay and lesbian organizations. The Chronicle of Higher Education, p. A25. Leatherman, C. (1994, February 9). Accreditors figh t back. The Chronicle of Higher Education, pp. A21-A22.Leo, J. (1993, October 18). A for effort. Or for sh owing up. U. S. News & World Report, p. 22. Lively, K. (1993, February 24). States step up effo rts to end remedial courses at 4-year colleges. The Chronicle of Higher Education, p. A 28.Lively, K. (1994, March 2). 'Incentive' financing f or Colorado's colleges. The Chronicle of Higher Education, p. A22-A23.Lively, K. (1995, June 2). Florida eases rule that students pass test to become juniors. The Chronicle of Higher Education, p. A26.McCartan, A. M. (1988). Students who work: Are they paying too high a price? Change, 20(5), 11-20.McClain, C. J. (1985). Quality, assessment, and acc ountability in undergraduate education (Sponsored by the National Governors' Association T ask Force on College Quality, St. Louis, Missouri, December 16-17, 1985). Kirksville, MO: No rtheast Missouri State University. Marchese, T. (1985, November/December). Let's rewar d quality, Tennessee's bold experiment. Change, pp. 37-45.Marsh, H. W. (1984). Students' evaluations of unive rsity teaching: Dimensionality, reliability, validity, potential biases, and utility. Journal of Educational Psychology, 76(5), 707-754. Machlup, F. (1979, October). Poor learning from goo d teachers. Academe, pp. 376-380.

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26 of 30Magner, D. K. (1995, May 19). Mid-semester removal of professor roils U. of Montana. The Chronicle of Higher Education, pp. A25-A26.Mieczkowski, B. (1995). The Rot at the Top, Dysfunc tional Bureaucracy in Academia. Lanham, Maryland: University Press of America.National Center for Educational Statistics. (1988). The Condition of Education: Postsecondary Education. Washington, DC: U. S. Government Printin g Office. National Center for Higher Education Management Sys tems. (1995, May). Confronting the dilemmas of enrollment policy: Choices and strategi es. NCHEMS News, 11, pp. 2-4. National Commission on Excellence in Education. (19 83). A nation at risk: The imperative for educational reform. Washington, DC: U. S. Governmen t Printing Office. National Council for the Accreditation of Teacher E ducation. (1994, March 5). NCATE Refined Standards. (Available from NCATE, 2010 Massachusett s Avenue, NW, Washington, DC 20036) National Education Association. (1989). Curricular reform in higher education. The current debate and issues for faculty (To Promote Academic Justice and Excellence Series). Washington, DC: Author, Office of Higher Education. (ERIC Docum ent Reproduction Service No. ED 309 733)National Governors Association. (1986). Time for re sults: The governors' 1991 report on education. Washington, DC: Author.National Governors Association. (1989). Results in education: 1989. The governors 1991 report on education. Washington, DC: Author.National Institute of Education. (1984). Involvemen t in learning: Realizing the potential of American higher education. Washington, DC: Author.Newman, F. (1985). Higher education and the America n resurgence. Princeton, NJ: The Carnegie Foundation for the Advancement of Teaching.Niskanen, W. A. (1973). Bureaucracy: Servant or mas ter? London, UK: The Institute of Economic Affairs.Pinchot, G. & Pinchot, E. (1993). The end of bureau cracy and the rise of the intelligent organization. San Francisco: Berrett-Koehler Publis hers. Prather, J. E., Smith, G., & Kodras, J. E. (1979). A longitudinal study of grades in 144 undergraduate courses. Research in Higher Education 10, 11-24. Renner, R. R. (1981, October). Comparing professors : How student ratings of instruction contribute to the decline in quality of higher educ ation. Phi Delta Kappan, 63(2), pp. 128-130. Roaden, A. L., Shaila, R. A., Ashworth, K. H., Buss elle, J. A., Carroll, R., Davies, G. K., Knorr, S. H., Matthews, D., Turner, E. C., & Wallhaus, R. (1987). A statement of policy by the state higher education executive officers on program and institutional assessment. Denver, CO: State Higher Education Executive Officers Association. (E RIC Document Reproduction Service No. ED 287 359)

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27 of 30Rogers, B. G. (1983). A time series approach to the longitudinal study of undergraduate grades. Cedar Falls, IA: University of Northern Iowa, Depar tment of Educational Psychology. (ERIC Document Reproduction Service No. ED 235 228)Sabot, R. & Wakeman-Linn, J. (1991). Grade inflatio n and course choice. Journal of Economic Perspectives, 5(1), 159-170.Samuelson, R. J. (1991, May 27). Why school reform fails. Newsweek, p. 62, 66. Samuelson, R. J. (1992, August 31). The value of co llege. Newsweek, p. 75. Schilling, K. M. & Schlling, K. L. (1993, March 24) Professors must respond to calls for accountability. The Chronicle of Higher Education, p. A40. Scully, M. G. (1985, February 13). Panel calls bach elor's degree meaningless, asks professors to take lead in restoration. The Chronicle of Higher E ducation, pp. 1, 13. Seldin, P. (1993, July 21). The use and abuse of st udent ratings of instruction. The Chronicle of Higher Education, p. A40.Shea, C. (1994, January 5). Grade Inflation's Conse quences. The Chronicle of Higher Education, p. A45.Shine, B. (1993). Let's be realistic about what tea chers can accomplish. (Available from Committee to Elect Shine for Governor, 433 East Cen ter Street, Kingsport, TN 37660) Singleton, R. & Smith, E. R. (1978). Does grade inf lation decrease the reliability of grades? Journal of Educational Measurement, 15, 37-41.Southern Region Education Board. (1985). Access to quality undergraduate education. Atlanta, GA: author.Sowell, T. (1992, September). Why college tuition c osts so much. Consumers' Research Magazine, 75(9), 16-21.Stecklow, S. (1995, April 5). Colleges inflate SAT' s and graduation rates in popular guidebooks. The Wall Street Journal.Steele, J. (1992). Using outcomes data to guide pub lic policy (College Outcome Measures Program). Iowa City, IA: American College Testing P rogram. Stone, J. (1995). Developmentalism: An obscure but pervasive restriction on educational improvement. Manuscript submitted for publication.Tennessee Board of Regents. (1992, March). Profile of Remedial/Developmental Students. Unpublished report. Nashville, TN.Tennessee Higher Education Commission. (1992, Janua ry). Performance funding, revised standards, final draft. Unpublished report. Nashvil le, TN. Tennessee Higher Education Commission. (1972). Facu lty time distribution and evaluation of performance, fall 1972 (A report prepared for the T ennessee Higher Education Commission in response to House Joint Resolution 228 of the 87th General Assembly). Nashville, TN: Author.

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28 of 30Tomlinson, T. (1992). Hard work and high expectatio ns: Motivating students to learn (Superintendent of Documents, P. O. Box 371954, Pit tsburgh, PA 15250-7954; order #06500496-8). Washington, DC: Office of Research and Im provement, U. S. Department of Education.Trudeau, G. (1993a, November 14). Doonesbury. Johns on City Press, Comics. Trudeau, G. (1993b, December 24). Doonesbury. The C ourier Journal, p. A7. Trudeau, G. (1993c, December 25). Doonesbury. The C ourier Journal, p. A10. Trudeau, G. (1994a, January 5). Doonesbury. The Chr onicle of Higher Education, p. A 45. Trudeau, G. (1994b, January 9). Doonesbury. The Joh nson City Press, Comics. Trudeau, G. (1994c, March 6). Doonesbury. The Johns on City Press, Comics. Tucker, M. (1991, June 5). Many U.S. Colleges are r eally inefficient, high-priced secondary schools. The Chronicle of Higher Education, p. A 36 U. S. Department of Education. (1986). What works, research about teaching and learning. Washington, DC: Author.Van Allen, G. H. (1990). Educational morality: A ta sk of resisting the economic corruption of academic excellence. Canute, KS: Neosho County Comm unity College. (ERIC Document Reproduction Service No. ED 317 232)Walker, R. (1994b, January 26). Presidents of regen ts, UT tackle education funding. Nashville Tennessean.Wiener, J. (1990, December). Dealing with deadwood, the Arizona approach. Lingua franca, pp. 1, 14-17, 29.Wingspread Group on Higher Education. (1993). An Am erican imperative: Higher expectations for higher education, an open letter to those conce rned about the American future. Racine, WI: The Johnson Foundation, Inc.Wolff, R. A. (1993, June 9). Restoring the credibil ity of accreditation. The Chronicle of Higher Education, p. B1-B2.Zirkel, P. A. (1995, March 8). Grade inflation: A p roblem and a proposal. Education Week, pp. 28, 30.About the Author J. E. Stone is a professor in the Department of Hum an Development and Learning at East Tennessee State University. An Ed. D. graduate of t he University of Florida, he is a licensed educational psychologist and school psychologist. S ince 1972, he has taught more than 10,000 classes in ETSU's College of Education. His primary scholarly interest is educational reform in both K-12 and higher education. Currently, he heads the Education Consumers Clearinghouse--an internet networking and informati on resource for parents and other consumers of education.

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29 of 30 P. O. Box 70548, ETSUJohnson City, TN 37614stonej@access.etsu-tn.eduCopyright 1995 by the Education Policy Analysis ArchivesEPAA can be accessed either by visiting one of its seve ral archived forms or by subscribing to the LISTSERV known as EPAA at LISTSERV@asu.edu. (To sub scribe, send an email letter to LISTSERV@asu.edu whose sole contents are SUB EPAA y our-name.) As articles are published by the Archives they are sent immediately to the EPAA subscribers and simultaneously archived in three forms. Articles are archived on EPAA as individual files under the name of the author a nd the Volume and article number. For example, the article by Stephen Kemmis in Volume 1, Number 1 of the Archives can be retrieved by sending an e-mail letter to LISTSERV@a su.edu and making the single line in the letter rea d GET KEMMIS V1N1 F=MAIL. For a table of contents of the entire ARCHIVES, send the following e-mail message to LISTSERV@asu.edu: INDEX EPAA F=MAIL, tha t is, send an e-mail letter and make its single line read INDEX EPAA F=MAIL.The World Wide Web address for the Education Policy Analysis Archives is http://seamonkey.ed.asu.edu/epaaEducation Policy Analysis Archives are "gophered" at olam.ed.asu.edu To receive a publication guide for submitting artic les, see the EPAA World Wide Web site or send an e-mail letter to LISTSERV@asu.edu and include the single l ine GET EPAA PUBGUIDE F=MAIL. It will be sent to you by return e-mail. General questions about ap propriateness of topics or particular articles may be addressed to the Editor, Gene V Glass, Glass@asu.ed u or reach him at College of Education, Arizona Sta te University, Tempe, AZ 85287-2411. (602-965-2692)Editorial Board John Covaleskiejcovales@nmu.edu Andrew Coulson andrewco@ix.netcom.com Alan Davis adavis@castle.cudenver.edu Mark E. Fetlermfetler@ctc.ca.gov Thomas F. Greentfgreen@mailbox.syr.edu Alison I. Griffithagriffith@edu.yorku.ca Arlen Gullickson gullickson@gw.wmich.edu Ernest R. Houseernie.house@colorado.edu Aimee Howleyess016@marshall.wvnet.edu Craig B. Howley u56e3@wvnvm.bitnet William Hunterhunter@acs.ucalgary.ca Richard M. Jaeger rmjaeger@iris.uncg.edu Benjamin Levinlevin@ccu.umanitoba.ca Thomas Mauhs-Pughthomas.mauhs-pugh@dartmouth.edu Dewayne Matthewsdm@wiche.edu Mary P. McKeowniadmpm@asuvm.inre.asu.edu

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30 of 30Les McLeanlmclean@oise.on.ca Susan Bobbitt Nolensunolen@u.washington.edu Anne L. Pembertonapembert@pen.k12.va.us Hugh G. Petrieprohugh@ubvms.cc.buffalo.edu Richard C. Richardsonrichard.richardson@asu.edu Anthony G. Rud Jr.rud@purdue.edu Dennis Sayersdmsayers@ucdavis.edu Jay Scribnerjayscrib@tenet.edu Robert Stonehillrstonehi@inet.ed.gov Robert T. Stoutstout@asu.edu

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1 of 2 Contributed Commentary on Volume 3 Number 11: Stone Inflated Grades, Inflated Enrollment, and Inflated Budgets: An Analysis and Call for Review at the State Level 31 May 1996Damon Runiondrunion@seoul-fkj6.korea.army.mil John E. Stone's work brings to light an issue of p rofound significance to all educators and public administrators. Inflated grades clearly poin t to structural problems in American higher education. If one accepts Stone's argument, which i s carefully constructed and well supported, the very idea of such educational fraud is somewhat unnerving. On a national level consider the level of resources going to support students who tw enty years ago would have been academically dismissed early in their college careers. In additi on, consider the ongoing expenses of retraining these "qualified" graduates and it doesn't take a d egree in economics to see that much more harm is being done than good. Stone suggests that the large bureaucratic nature of university systems necessitates funding levels which must be financed through incre ased enrollments. Correspondingly, inflated grades serve to maintain these preferred levels of enrollment. One can quickly point blame to faculty members for such grade inflation, but total responsibility does not lie there. Faculty answer to department and college level administrato rs. These administrators control faculty research funding, as well as other financially link ed items. Careful manipulation of these funds insures that the desired level of students will be maintained from year to year. Whether faculty members agree to this under pressure from key admin istrative personnel or a conscious decision is made independently is not the issue. The issue i s grades are inflated. Stone concludes his work by offering seven areas o f potential change. What I find missing in his conclusions is a simple tenet I have learned through my own course work. As a student of Public Administration, I have had the fortunate opp ortunity to read the classic work on public management by Douglas M. Fox entitled "Managing the Public's Interest: A Results Oriented Approach." Fox makes continuous reference to a syst ems-based management approach that stresses production over process. What has evolved over the years in higher education is a carbon copy of the iron fisted bureaucratic structure that runs the federal government. Bureaucracies manage the flow of information, nothing else. As is apparent in Stone's analysis, administrative personnel in higher education have far too much con trol over the outcomes of the process. Higher education is about learning. The faculty rep resent the most important input in the process of making the product, i.e., students who can recal l, recognize and comprehend any given subject and who with ease and precision can apply the skill s learned from any given subject. Accordingly, higher education needs to be structure d around the idea of production. Any process that does not relate to the effect of more products would be regarded as non-production. It is important to note that these areas are by no means unimportant. Campuses definitely need Student Affairs personnel, Facilities Engineers and a whole host of other support services. But the focus needs to be on the classroom and empoweri ng the faculty. Stone makes the rough

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2 of 2comparison of the college faculty member to a feder al judge. He states that faculty enjoy the same lifetime tenure as a judge but do not enjoy th e same freedom of controlling their destiny. Faculty members need to regain such freedom if we a re to rid higher education of the plague of grade inflation. Higher education officials, faculty members, and p ublic administrators must take the time to study what makes higher education function prope rly. It is clear that the case made by inflated grades does not paint a favorable picture of the cu rrent state of higher education in America. However unsavory the truth may be, it affords the o pportunity for examination and ultimately correction.