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Talking with exotic pet owners

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Material Information

Title:
Talking with exotic pet owners exploratory audience research on wildlife television and human-animal interactions
Physical Description:
Book
Language:
English
Creator:
Smith, Susannah L
Publisher:
University of South Florida
Place of Publication:
Tampa, Fla
Publication Date:

Subjects

Subjects / Keywords:
Social cognitive theory
Grounded theory
In-depth interviews
Qualitative study
Conservation filmmaking
Dissertations, Academic -- Mass Communications -- Masters -- USF   ( lcsh )
Genre:
non-fiction   ( marcgt )

Notes

Abstract:
ABSTRACT: This qualitative grounded study explores the potential relationship between wildlife TV viewing and human-animal interactions for exotic pet owners. The method involved 13 in-depth interviews and a qualifying open-ended questionnaire with 37 individuals. The interviews gathered viewers' interpretations of two different human-wildlife interactions on TV and served as a launching point for discussion. Findings supported the literature in that wildlife TV was an important source of information, emotion, and contradictory messages. Themes also emerged regarding participants' characterizations of their relationships with their pets. Drawing from social cognitive theory, this thesis suggests the following potential motivators for participants to model animal interactions as seen on screen: 1) visual instruction that increases viewer efficacy; 2) identification with the spokesperson; and 3) emotional connection to the animal. The study concludes with preliminary recommendations for wildlife programming on TV.
Thesis:
Thesis (M.A.)--University of South Florida, 2008.
Bibliography:
Includes bibliographical references.
System Details:
Mode of access: World Wide Web.
System Details:
System requirements: World Wide Web browser and PDF reader.
Statement of Responsibility:
by Susannah L. Smith.
General Note:
Title from PDF of title page.
General Note:
Document formatted into pages; contains 84 pages.

Record Information

Source Institution:
University of South Florida Library
Holding Location:
University of South Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
aleph - 002004897
oclc - 352919990
usfldc doi - E14-SFE0002687
usfldc handle - e14.2687
System ID:
SFS0027004:00001


This item is only available as the following downloads:


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University of South Florida,
2008.
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Thesis (M.A.)--University of South Florida, 2008.
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Includes bibliographical references.
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Text (Electronic thesis) in PDF format.
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ABSTRACT: This qualitative grounded study explores the potential relationship between wildlife TV viewing and human-animal interactions for exotic pet owners. The method involved 13 in-depth interviews and a qualifying open-ended questionnaire with 37 individuals. The interviews gathered viewers' interpretations of two different human-wildlife interactions on TV and served as a launching point for discussion. Findings supported the literature in that wildlife TV was an important source of information, emotion, and contradictory messages. Themes also emerged regarding participants' characterizations of their relationships with their pets. Drawing from social cognitive theory, this thesis suggests the following potential motivators for participants to model animal interactions as seen on screen: 1) visual instruction that increases viewer efficacy; 2) identification with the spokesperson; and 3) emotional connection to the animal. The study concludes with preliminary recommendations for wildlife programming on TV.
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Mode of access: World Wide Web.
System requirements: World Wide Web browser and PDF reader.
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In-depth interviews
Qualitative study
Conservation filmmaking
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