An exploration of the sensemaking process during the implementation of academic tracking systems at three public universities

An exploration of the sensemaking process during the implementation of academic tracking systems at three public universities

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An exploration of the sensemaking process during the implementation of academic tracking systems at three public universities
Gonzalez, Jean McCarthy
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[Tampa, Fla]
University of South Florida
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Streetlevel bureaucrats
Policy implementation
Academic tracking
Dissertations, Academic -- Adult, Career, Higher Education -- Masters -- USF ( lcsh )
non-fiction ( marcgt )


ABSTRACT: Policy tends to be formulated at the upper level of an organization and handed down to policy actors on the frontline for enactment. Since policy can be vague, ambiguous, or send conflicting messages, it can create uncertainty about its meaning. Moreover, policy is rarely accompanied by explicit instructions for implementation. Therefore, when frontline workers, or streetlevel bureaucrats, are pressed to make sense of policy's meaning in realistic terms, they engage in what Weick describes as sensemaking (1995). Sensemaking is a cognitive process entered into during times of uncertainty or change. Streetlevel bureaucrats engage in sensemaking by drawing on cues in their environment, their prior experience, professional identity, and social interactions to understand and interpret policy. They rely upon their understanding to exercise professional discretion while incorporating the new policy into their daily work.It is their use of discretion that accounts for variations in policy implementation and outcomes (Lipsky, 1980, Mills, 1998, Spillane, 2004). This study explored how streetlevel bureaucrats in higher education institutions engaged in sensemaking during policy implementation. For this study, academic tracking initiatives were regarded as policy that academic advisors (streetlevel bureaucrats) were tasked with enacting. Historically, academic advisors have been identified as advocates for holistic student development while academic tracking has been defined as a prescriptive approach to advising aimed at accountability and efficiency. This qualitative study presents the findings from interviews with 16 academic advisors from three public institutions involved in the implementation of tracking. The study's findings suggest recommendations that may be helpful to leaders seeking to close the gap between policy and practice.Implications for practice include developing a strategic approach to implementation in which upper level administrators guide change by acting as sensegivers. As such, administrators would serve as filters for the messages received by streetlevel bureaucrats. Additionally, findings suggest the inclusion of frontline workers in decision making and the provision of planned learning opportunities for collective sensemaking during the implementation process. This study seeks to inform leaders involved in policy change about the critical role of sensemaking in initiating, guiding, and sustaining organizational change.
Dissertation (Ed.D.)--University of South Florida, 2008.
Includes bibliographical references.
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Document formatted into pages; contains 127 pages.
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Includes vita.
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by Jean McCarthy Gonzalez.

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An exploration of the sensemaking process during the implementation of academic tracking systems at three public universities
h [electronic resource] /
by Jean McCarthy Gonzalez.
[Tampa, Fla] :
b University of South Florida,
Title from PDF of title page.
Document formatted into pages; contains 127 pages.
Includes vita.
Dissertation (Ed.D.)--University of South Florida, 2008.
Includes bibliographical references.
Text (Electronic thesis) in PDF format.
ABSTRACT: Policy tends to be formulated at the upper level of an organization and handed down to policy actors on the frontline for enactment. Since policy can be vague, ambiguous, or send conflicting messages, it can create uncertainty about its meaning. Moreover, policy is rarely accompanied by explicit instructions for implementation. Therefore, when frontline workers, or streetlevel bureaucrats, are pressed to make sense of policy's meaning in realistic terms, they engage in what Weick describes as sensemaking (1995). Sensemaking is a cognitive process entered into during times of uncertainty or change. Streetlevel bureaucrats engage in sensemaking by drawing on cues in their environment, their prior experience, professional identity, and social interactions to understand and interpret policy. They rely upon their understanding to exercise professional discretion while incorporating the new policy into their daily work.It is their use of discretion that accounts for variations in policy implementation and outcomes (Lipsky, 1980, Mills, 1998, Spillane, 2004). This study explored how streetlevel bureaucrats in higher education institutions engaged in sensemaking during policy implementation. For this study, academic tracking initiatives were regarded as policy that academic advisors (streetlevel bureaucrats) were tasked with enacting. Historically, academic advisors have been identified as advocates for holistic student development while academic tracking has been defined as a prescriptive approach to advising aimed at accountability and efficiency. This qualitative study presents the findings from interviews with 16 academic advisors from three public institutions involved in the implementation of tracking. The study's findings suggest recommendations that may be helpful to leaders seeking to close the gap between policy and practice.Implications for practice include developing a strategic approach to implementation in which upper level administrators guide change by acting as sensegivers. As such, administrators would serve as filters for the messages received by streetlevel bureaucrats. Additionally, findings suggest the inclusion of frontline workers in decision making and the provision of planned learning opportunities for collective sensemaking during the implementation process. This study seeks to inform leaders involved in policy change about the critical role of sensemaking in initiating, guiding, and sustaining organizational change.
Mode of access: World Wide Web.
System requirements: World Wide Web browser and PDF reader.
Advisor: Donald Dellow, Ed.D.
Streetlevel bureaucrats
Policy implementation
Academic tracking
0 690
Dissertations, Academic
x Adult, Career, Higher Education
t USF Electronic Theses and Dissertations.
4 856


An Exploration of the Sensemaking Process During the Implementation of Academic Tracking Systems at Three Public Universities by Jean McCarthy Gonzalez A dissertation submitted in partial fulfillment of the requirements for the degree of Doct or of Education Department of Adult, Career, Higher Education College of Education University of South Florida Major Professor: Donald Dellow, Ed.D. Thomas Miller, Ed.D. Robert Sullins, Ed.D. Jan Ignash, Ph.D. Date of Approval June 10, 2008 Keywor ds: streetlevel bureaucrats, policy implementation, academic tracking, advising Copyright 2008, Jean McCarthy Gonzalez


Dedication “Do something good and accept no credit. Expect nothing in return. When you can do that, you have arrived.” Ov er the years, my father’s words have inspired me, but I dare say I have ever been al truistic enough to master this challenge. This dissertation is an opportunity to follow his sage advice. Thanks to my mother for her love and wisdom. Your words gave me perspective and brought me hope. Thanks to my sisters, Kathy and Marianne, for their listening ears, caring hearts, and thoughtful prayers. Y our support brought me peace of mind. Thank you, Michael, for being so giving of your time and energy. Your strength brought me comfort. Thanks to my friend Laurie for correcting me. When I would say, “ if I graduate”, you would retort, “ when you graduate.” Your encouragement bolstered my faith. Thanks to my brothers, Jim and Kevin, for celebrating a long-awaited day. Thank you, Dr. Mills for sharing your insight an d pressing me to think. Finally, thanks to my incredible children, Alise and Alec, for your love. Your confidence in me and your patience were truly appreciated. It was because of you that I did not give up. Lastly, to someone who met the challenge posed by my fa ther each day of this process. Thank you, Kirk. You never said a word that was le ss than supportive, never showed a sign of anything but faith, and never as ked for anything in return fo r countless hours of toil. It was your unwavering devotion and selflessness th at allowed me to complete the journey. I dedicate this to all of y ou for doing something good in my life and asking for nothing in return. Together, we have arrived.


i Table of Contents List of TablesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..............................iii AbstractÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...iv Chapter 1 IntroductionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….1 Changing the Policy EnvironmentÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...........................2 Focus on FloridaÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..3 Academic Tracking Systems EmployedÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..5 Issues with Implementing TrackingÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….6 Institutional Divers ity Creates ConcernÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...6 Organizational Culture Impacts ImplementationÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….8 Student Development Issues Impact ImplementationÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..9 Conceptual FrameworkÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..10 Statement of the ProblemÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...........................12 Purpose of the StudyÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..13 Research QuestionsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…13 Significance of StudyÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…................................14 Scope of the StudyÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….15 LimitationsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….15 Chapter 2 Literature ReviewÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..17 Setting the Stage for ChangeÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..17 States Identify PrioritiesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….18 Universities as Organizations: Responding to External ForcesÂ…Â…Â…Â…Â…Â…Â….19 Policy as a Vehicle for ChangeÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..23 Policy Implementation Research EvolvesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….24 Implementation: The Streetlevel Bureaucrat WayÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….26 The Craft of Implementing PolicyÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….29 Sensemaking During ImplementationÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…30 Nature of SensemakingÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..........................31 Occasion for SensemakingÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….32 Properties of SensemakingÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….32 Chapter 3 MethodologyÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….35 Research DesignÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….35 Research QuestionsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…37 SamplingÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…38 Data CollectionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..........................43 Data AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….............................46 Validity and ReliabilityÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..47 GeneralizabilityÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..50 Chapter 4 AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….51 Research Question1Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...51


ii Messages from AdministratorsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..52 Messages from PeersÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….55 Research Question 2Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..55 Formal OpportunitiesÂ…Â…Â…Â…Â…Â…Â…Â….............................................................56 Informal OpportunitiesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….......................................58 Research Question 3Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..............................65 Reflecting on IdentityÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…65 Reclassification of StudentsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….......................................71 Establishing New ProcessesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….......................................74 Incorporating a Majo r Declaration PolicyÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….76 Focusing on Benefits to StudentsÂ…Â…Â…Â…Â…Â…Â…Â…Â….......................................79 Research Question 4Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..............................86 Chapter 5 ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….93 Summary of FindingsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….95 Implications for PracticeÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..102 Frame the PictureÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….102 TakinÂ’ It to the StreetÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...103 Provide Learning OpportuntiesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…104 Further ResearchÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..105 ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...........................107 ReferencesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…110 AppendicesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...............................120 Appendix A Contents of EmailÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…121 Appendix B Confirmation EmailÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….122 Appendix C Interview GuideÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...........................123 Appendix D Informed ConsentÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…125 About the AuthorÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…End Page


iii List of Tables Table 1 Enrollment Data for Selected Florida Public Universities for 2004 2005 7


iv An Exploration of the Sensemaking Process During the Impl ementation of Academic Tracking Systems at Three Public Universities Jean McCarthy Gonzalez ABSTRACT Policy tends to be form ulated at the upper level of an organization and handed down to policy actors on the frontline for enactment. Since policy can be vague, ambiguous, or send conflicting messages, it can create uncertainty about its meaning. Moreover, policy is rarely accompanied by explicit instructions for implementation. Therefore, when fron tline workers, or streetlevel bureaucrats, are pressed to make sense sensemaking (1995). Sensemaking is a c ognitive process entered into during times of uncertainty or change. S treetlevel bureaucrats engage in sensemaking by drawing on cues in their environment, their prior experience, professional id entity, and social interactions to understand and interpret policy. They rely upon their understanding to exercise professional dis cretion while incorporating the new policy into their daily work. It is their use of discretion that accounts for variations in policy implementation and outcomes (Lipsky, 1980, Mills, 1998, Spillane, 2004). This study explored how streetlevel bureaucrats in higher education institutions engaged in sensemaking during policy implementation. For this study, academic tracking initiatives were regarded as policy that academic advisors (streetlevel bureaucrats) were tasked with enacting. Historically, academic a dvisors have been identified as advocates for holistic student development while academic tracking has been defined as a prescriptive approach to advising aimed at accountability and efficiency. This qualitative study presents the findings from interviews with 16 academic advisors from three public institutions involved in the implementation


v leaders seeking to close the gap between policy and practice. Implications for practic e include developing a strategic approach to implementation in which upper level administrators guide change by acting as sensegivers. As such, administrators would serve as filters for the messages received by streetlevel bureaucrats. Additionally, findi ngs suggest the inclusion of frontline workers in decision making and the provision of planned learning opportunities for collective sensemaking during the implementation process. This study seeks to inform leaders involved in policy change about the criti cal role of sensemaking in initiating, guiding, and sustaining organizational change.


1 1 Chapter 1 Introduction Since 1986 state legislatures, governing bodies, and the market minded public hav e expressed great concern regarding issues involving higher education In a time of economic recession and increased accountability, policy makers and institutional leade rs have deliberated and debated over how higher education can attend to state needs. S tate legislators are pressing higher education to adopt policies that will increase the number of college grad uates and stimulat e the economy, while g overning bodies contemplate policy is sues involving access and equity Mean while students and parents grow disillusioned with the rising cost of a quality education and advocate that policy be implemented to limit e tuition ( Hendel, Burton, Rishey, & Goldfine, 2004). These dilemmas and oth er significant issues have prompted organizational change by way of policy implementation. Evidence of change can be seen in the adoption of new policies and processes, the restr ucturing o f departments, and strategic planning that embraces efficiency. While l eaders in higher education formulate policies to evoke change those at lower levels of the institution are often task ed with their implementation These frontline workers oft en perform their role amidst the confusion of ambiguous policies, the constraints of limited resources, and the pressure of increased enrollment. The se factors create uncertainty, often leading to resistance to change. To lessen the ambiguity and find ways to best implement new policy, i ndividua ls within the organization engage in the complex process of sensemaking (Hong &Hatch, 2003, Weick, 1995).


2 2 Sensemaking is a cognitive process that allows people to understand unexpected events, interpret their signif icance and adjust their thinking t o cope with change in the environment (Eddy, 2003). Researc h on sensemaking during policy implementation suggests that how people come to understand a policy or initiative impacts enactment and outcomes (Spil l ane, Reiser & Rein er, 2002, Spillane, 2004). March (1981) noted that there is a need for researchers and practitioners to uncover not only the overarching causes of change in organizations, but the role of the less dramatic agents of chang e such as the frontline worke r Weick (1993) suppor ts this call to action by identifying the discretionary function of policy actors at all organization level s especially those implementing policy on the frontline. Furthermore, contemporary s tudies in policy research call researchers to consider the interplay between macro and micro perspectives to construct a complete picture of the implementation process. Thus, the process of sensemaking can be regarded as more than simply a conduit to implementation it is a determining force in the process of organizational change. Changing the Policy Environment To uncovering the macro forces impact ing higher education today, it is necessary to understand the relationship between the state and insti tutions of higher education. Historically, the state has been a formidable force in exercise state authority to achieve public priorities by balancing within and across co mplex policy levels, the influence of academic institutions and the influence of the priorities of state policy makers, the issue of economic growth remains increasingly


3 3 critical to constituents in a time of globalization and outsourcing. State legislators and higher education leaders declare, he driving force behind the 21 st century economy is 5). Therefore, states have identified higher education as a vehicle for meeting economic objectives through wor kforce development. S tates are increasingly exerting their influence and authority over higher ed ucation by impacting the political arena Hence, challenges to higher education now include numerous daunting tasks propose d by the state. Often it is the case that these new tasks are set forth by the state, but are not accompanied by additional funding. Typically, when a state legislature assess es the value and cost of state supported services, health care and k 12 education take precedence over postsecondary education. Legislators often regard higher education as capable of sustaining itself by generating a portion of its revenue through grants, tuiti on, and fees (Hovey, 1999). When t he state reviews appropriations for higher education generally the result is a recommendation for the implementation of outcome measures policy initiatives, and funding schemes aimed at increasing accountability and efficiency. This has been the case in the state of Florida. Focus on Florida T he impact of state needs on higher education is intensified in several states Florida, for instance, is one state that faces increased demand for baccalaureate credentials in the workforce, increased enrollment of nontraditional students, and a dwindling state budget. T hese and are shaping institutional policy (Wellman 2002). Florida sent a clear message to publ ic institutions in a pr ess release issued by The Florida Department


4 4 of Education when Chancellor Austin declared, (2004). E conomic and demographic trends have prompted p olicy actors inside and outside gher education ins titutions to identify ways to surmount unprecedented how public colleges and universities should respond to increased accountability One strategy for generating movement from institutional leaders toward productivity was to propose that state fundin g be tied to outcome measures. determine 10% of an institution such as graduation rates. The propose d performance funding plan made it readily apparent that efficient production of graduates in the name of workforce development represented a major policy issue in th e state. Consequently, ins titutional leaders identified ways their institutions could secure a significant portion of their financial reven ue by graduating students in a timely fashion. The Board of Governors (BOG) and the state legislature in Florida spe nt time formulating and assessing various policies to encourage full time study and graduation transfers appear to have produced a more seamless transition for students moving between institutions in the state and thus, have facilitate d degree completion. In addition, develop ing a common course numbering system, considering block tuition charges, and limiting the number of credit hours required for each program are polic ies that increase efficiency and accountability in public institutions.


5 5 Academic Tracking Systems Employed While a variety of policies and initiatives have been developed and employed in the state, this study focuses on a cademic tracking The presence of a cademic tracking systems and /or programs emerged in response to the for increasing four year graduation rates. Academic tracking can be defined as a set of policies and practices enacted primarily by academic advisors to monitor the progress o f student s on a semester by semester basis. The purpose of tracking is to increase timely graduation, increase retent ion, decrease excess credit hours, and structure the advising process to promote efficient academic planning. To accomplish the goals of tr acking students must select a major upon admission, register for the appropriate courses complete courses successfully in the correct sequence, and enroll full time to achieve degree completion within four years. Initially the tracking system was laun ched response to student surveys which demanded that academic advising be imp roved U nder the le adership of President Lombardi, UF implemented a comprehensive academic tracking system which dramatically changed the effectiv eness of advising. K nown as Universal Tracking, the initiative includes a fully computerized system that m onitors the progress of students as they move through their undergraduate degree designed software system analyzes student transcrip ts each semester, identifies students who are off track either through academic difficulty or by failing to take the appropriate ( University Measuring University Performance Series, 1998).


6 6 cademic tracking initiative received praise from the BOG and gained attention from peer institutions Although the UF system was touted for increasing graduation rates and decreasing excess credit hours, it prompted disco urse among acade mic advisors at other state institutions. Some advisors saw it as a trend toward efficiency and away from the individualiz ed attention and a truly liberal education. Others feared i t would hinder students from taking a course out of interes t or to enhance their knowledge in a discipline. Many talked about how tracking did not account for differences among institutions in terms of enrollment and culture. For all these reasons and more, the adoption of academic tracking at three other public u niversities raised practic al concerns among advisors tasked with its implementation A cademic tracking meant more than simply creati ng checklists and sp r eadsheets to aid in advising. How this change would impact their da ily work and role was of great debat e. Issues with Implementing Tracking Tracking at UF involved using new technology, establishing academic policies, restructuring academic advising departments, offering profession al development and training for advisors, and ree valuating the current in advising. However, leaders at other institutions had factors to consider that might impact success ful implementation. Organizational diversity and identity, the uniqueness of student development, and the discretion of academic advisors are all variables in how tracking would be implemented. Institutional Diversity Creates Concern One of the issues that could influence the implem entation of academic tracking is institutional diversity within the state


7 7 consists of 11 public universities ranging from Research Extensive to Baccalaureate College. Within the system, there is noticeable diversity in terms of institutional mission, tradition and history, and st udent characteristics. One indicator of diversity is the variation of student characteristics among institutions. Table 1 displays enrollment data of four different institutions noted in their 2004 2005 Factbooks and graduation data found in Florida Depart ment of Education reporting for the State University System for the 1996 1997 cohorts of first time in college freshmen. Table 1 Enrollment Data for Select Florida Public Universities for 2004 2005 Institution Total enrollment Full time enrollment (FTE) Part time enrollment % of minority students 4 year graduation R ate 6 year Graduation Rate A 37,065 31,559 13,297 32 26% 50% B 35,767 27,786 14,874 34 24% 49% C 35,561 32,481 6,665 29 40% 63% D 19,688 13,393 12,252 42 15% 38% Data displayed in Table 1 and information provided in a report from the University Academic Progress and Achievement Group (May, 2004) supports previous research which finds that student characteristics such as atten dance patterns, ethni city, selectivity of admission criteria, whether students are employed, gender, and age have a significant impact on graduation rates (Carey, 2004). Considering the relationship of student characteristics and graduation rate s it stand s to reason that a funding plan that uses


8 8 gradation rates as a measure of efficiency would cause alarm for some institutions (Leveille, 2005, Levitz, Noel, & Richter, 1999). Organizational Culture Impacts Implementation Differences in organizational cultu re can also pose questions for those inside higher education responsible for implementing an academic tra cking system. A ccording to Schein (1985) organizational culture envelopes the values, beliefs, tradition, and history symboliz mission. A pattern of shared basic assumptions that the organization learned as it solved its problems of external adaptation and internal integration, which has worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems. (Schein, 1985, p. 373 374) The culture becomes experienced, interpreted ; and expressed as an identity that resonates within students, faculty, staff, and administrators. Morgan (1997 ) views organizational culture and identity as a social construction of reality. Therefore, each construction of reality exists among the individuals in the organization and frames how they view their organization and their consequential role s Thus, how i ndividuals define change in their organization depends upon their abilit ies to create congruence between ies or process es Organizational culture can become a modifying force in t he sensemaking process by situating sensemaking within a context for interpretation during the implementation of policy.


9 9 Student Development Issues Impact Implementation Academic tracking require s an approach to serving students that challenges the deve lopmental per spective, which has been fundamental to the philosophy of professional advisors. Socialized by their education and experience s with students, advisors come to see students as moving through a critical transition upon entering college. T he per iod in which a student graduates from high school and enters college marks a significant life transition filled with confusions and uncertainty. As a result, the majority of students have great difficulty when faced with having to identify their major and career. An estimated 22% to 50% of incoming freshman start college without clearly declaring a major (Gordon, 1981) In fact, research on undeclared and undecided students indicates that students will change majors several times before settling on a final path (Go rdon, 1994) Advisors recognize that students are in a state of profound development; socially, e motionally, and intellectually when they seek advising services. They also realize that development is subject to personal and environmen tal variables Personal variable s E nvironmental variables include the culture its attitude towards achievement, supportive services available to students for academic planning, and the varying degree options offered to the student. These factors can mitigate the rate at which they progress toward earning a degree ( i on 1994 ) The issue of student development presents obstacles for effectively assisting and tracking stude nts with a size fits system. Advisors who are faced with the dilemma of implementing policy that appears inconsistent with existing philosophy and practices has to find some way of meshing institutional goals within the context of their professio nal role.


10 10 For professionals working in the field of student development, c areer development, and advising research and practice suggest s a developmental approach is favorable for promoting student retent i on, 199 4 Raushi, 1993). A developme ntal approach considers various aspects of development including a emotional state, financial standing, skill and ability level s academic preparedness, and experience in de cision making (Crookson,1972). The role of a developmental ad visor would typically include career exploration, building healthy relationships, and teaching the skills of negotiating decision making In a prescriptive approach, advisors tend to limit their role to sharing information, course scheduling, major d eclar ation, and registration. A prescriptive approach to advisin g is structured, sequential and fairly inflexible. Although d evelopm ental advising continues to dominate the perspective of those within the s tudent affairs profession across college campuses, ti mes are changing (Lowenstein, 1999 ). Academic tracking requires the use of policies and practices that are more p rescriptive and have caused concern among advisors. It may be that the a perc eption of the tracking system presents more than just the need to change superficial processes during the work day. Tracking may be viewed as a challenge to professional identity. An advisor identi ty developmental or prescriptive, can impact interpretation and meaning s during the sensemaking of p olicy and affect the tracking system perceived value and outcomes. Conceptual Framework The implementation of an academic tracking system will require change in academic policies and practices. Since a ca demic advisors communicate their


11 11 understanding of aca demic policies and procedures to assist students, h ow advisors interpret policies and processes involved in academic tracking becomes critical to its success. Research in policy implementation currently offer s a framework for considering the discretion ary function of organizational actors closest to where policy meets practice. Lipsky (1980) proposed an alternative approach to traditional top down policy act as fil ters and active agents in the implementation process. By interpreting policy and negotiating their environment s these actors actually create polic y (1980) contribution of the concept of streetlevel bureaucracy inspired a wave of pol icy research that offered a new vantage point from which to study the gap between policy and practice. Adopting a bottom up approach uncovered the importance of the discretionary role of streetlevel policy actors during enactment The discretionary functi on of frontline policy actors is preceded by a process known as sensemaking Sensemaking, according to Weick (1995) is a cognitive process whereby individuals create meaning s both individually and collectively, predicated on their values and beliefs abou t cues in their environment s The sensemaking process is inevitably mitigated by the individuals selectivity in attending to environmental cues, their identit ies within the organization, and their social interactions within the organizational context (Spi llane, Reiser, & Reiner, 2002). Drawing on level bureaucrats and concept of sensemaking, it is fair to say that a number of variables can impact the sensemaking process of lower level policy actors. The atte ntion they p ay to certain events in the environment the ir profess ional identity, an d the social lear ning experiences


12 12 they have within their organization will all impact th e ir sensemaking of a policy. Thus, the sensemaking of policy act ors tends to be dive rse and can ultimately affect the meaning ascribed to a policy, its enactment, and its outcomes. Statement of the Problem In Florida, higher education is responding to the call for increased accountability cal environment. Institutional leaders face difficult ies in implementing policies and practices when they are incongruent with other institutional policies put a strain on resources, and remain open for interpretation. While academic trackin g may be produ cing desirable outcomes for select ed institutions in Florida, research in policy implementation warns practitioners that all too often well intended polic ies do not deliver their intended outcomes, especially when actors and context change (Mills, 1998, Sp illane, 1998, Hill, 2003, McLaughlin. 1987). One of the factors in policy implementation process linked to variability in outcomes is the interpretation of policy by frontline workers assigned to enact it (Lipsky, 1980, Spillane, 1998, Spillane 2000, Spi llane, 2004). Consequently, policy implementation research which historically employed a rational, authoritative approach has been influenced by a body of research that shifts the analytic viewpoint to the streetlevel bureaucrat (Mills, 1998, Spillane, 1 998, Spillane, 2000, Spillane, Diamond, Burch, Hallett, Jita & Zoltners, 2002, Hill, 2003, Coburn, 2005). How ever, much of the is set in the context of public policy implementation agencies ; and only identifies social service workers, teachers, or principles as the sensemakers of reform.


13 13 Teachers are certainly not alone in trying to serve an increasingly diverse student population with limited resources and an infinite demand for assistance Academic ad visors in higher education work in a similar setting. Furthermore, advisors are experienc ing a change i n their level of responsibilit y since state initiat ives are emphasizing accountability and productivity in the university environment. A conflict may exist for academic advisors who are educated and socialized toward a developmental pe rspective in an environment impacted by outcome measures. The emerging policy environment of the state undoubtedly will press some advisors to make sense of new policies and practice s such as those connec ted with academic tracking in to perform their work in a new day. By en gaging in sensemaking, they can begin to evaluate their professional role and daily practices to understand how to effectively incorporate the during imp lementatio n. Purpose of the Study The purpose of this study was to explore the sensemaking of lo wer level policy actors (advisrs) in this case advisors, during the implement ation of policy and practices invo lved with academic tracking. Research Question s To address the purpose of the study, the fol lowing questions were asked and answered: 1. What cues in the environment gaine d the attention of advisors that initiated their sensemaking process? 2. What experiences provided opportunities for learning about the need and nature of an academic tracking system?


14 14 3. How have ad visors integrate d the new system and accompanying policies into their daily work? 4. What messages re garding the role of advising were attributed to the implementation of the system? Significance of the Study Higher education institutions are responding to a rapidly changing policy environment of data driven funding structures, market minded students, and increasingly intrusive state policy makers. Therefore, this study is significant as it explores h ow those inside higher education are making sense of multiple, conflicting demands in an effort to respond to s tatewide expectations. A review of literature addressing theories and research on policy implementation, policy coherence, organizational learnin g and change, and leadership in education suggests there is a significant n eed for continued research with a cognitive approach to policy implementation (Spillane, 1988, Hill, 2000, Yanow, 1996). Scholars have noted that practitioners subscribing to a str ictly top down approach to understanding how policy becomes enacted are mis sing a vital piece of the puzzle. Studying policy through the experiences of t he street level bureaucrat will provide a more comprehensive view of what really occurs during impleme ntation (Hendel, Burton, Rishey & Goldfine, 2004). The street level bureaucrat use s discretion during implementation that stems from their interpretation s of the policy. Being that interpretations are a product of the sensemaking pr ocess, a study such as t his aids practitioners attempting to successfully implement policy by exploring a mitigating variable in the process


15 15 The cognitive perspective guiding this study is viewed as a supplement to the traditional approach to implementation research. It sought t o enhance an emerging body of literature and to stimulate scholarly discussion and further research about the significance of the discretionary role of frontline workers as those enacting policy in highly bureaucratic academic institutions. Scope of the St udy To explore the process of sensemaking during impl ementation, interviews were conducted with academic advi sors from three selected sites. All three public universities selected for this study have reported im plementing a version of the academic trackin g system first established at UF. Data were collected during the spring of 2007 and analy sis was completed by the f all of 2007. Limitations Limitations of this study emanate from its scope, methodology, and limited resources. Intentionally identifying academic advisors as the participants reduced the scope of the study. Other groups such as upper level administrators, students and faculty could certainly add to the findings, but will have to be considered in other studies. Additionally, the primary me t hod of data collection relied upon sem i structured interviews, leaving out other meaningful data sources such as observation an d document analysis. Since the qualitative strategy employed a case study, resources were best applied by limiting data collecti on to three sites over one semester to increase depth of data gathering and interpretation. It is understood that the gener a lizability of any case study cannot reach beyond the cases selected (Yin, 1981, Stake, 1978, Herrot t & Firestone, 1983). Stake (197 8)


16 16 contends that generalizations do not always lead people to see a phenomenon more fully; rather it lends to oversimplification of a situation. In contrast, a case study offers rich detail. The attention paid to description and detail in the responses of participants allows t he reader to appreciate a more explicit view of the process being explored. The strength of this study is that it explores the sensemaking process which is often a veiled v ariable in policy implementation. Additionally, it shares the policy experience from the perspective of the street level bureaucrat. In this way, it offers a closer investigation into the complexities accompanying organizational change through the enactment of policy. Therefore, d espite the stated li mitations of thi s study it can be a valuable contribution for its intended audience.


17 Chapter 2 Literature Review Setting the Stage for Change Higher education has historically existed in a policy env ironment created by what Bracco, Richardson, Callan, & Finney (1 998 ) refer to as The Triangle of Tensions The triangle can be conceived of as involving several entities, each with its own purpose and prioritie s. The forces identified in their model are the market, the state, and the institution. The market is broadly defined to include factors such as the economic state of affairs, demand for postsecondary education, public opinion, competition in the field, and cost s The state becomes another recognizable force in the policy environment surrounding higher education. The state involves leadership, politics, resources, demographics, and history. Each force has its own priorities yet they are interdependent. Their individual priorities tend to conflict with one another and create tension and competition within the relat ionship. As the forces are in constant flux, there is no formula for creating a perm anent balance among them. Any temporal balance of state and institutional priorities emerges from ongoing negotiation between state policy makers specifically those focuse d on accountability and performance outcomes and the 1998, Sabloff, 1997, Hendel, Burton, Risbey, & Goldfine, 2004). The struggle between political leaders in the state and leaders in the ac ademic arena has a long history What is changing in this historical relationship is the level of influence the state has on higher education. A growing body of literature suggests that the state is becoming increasingly involved in the governing of highe r education and more explicit in its expectations.


18 States Identify Priorities Among the market forces shaping the future of higher education, s tate legislators are joined by the public in expressing their concern with current practices in highe r educatio n. Recently, the rising cost of tuition and fees has alarmed students and their families. When reports such as Measuring Up 2002 (2003) graded institutions on specific indicators, policymakers w ere prompted to inspect what taxpayers were receiving for thei r investment Political leaders who had historically understood slowness to respond were taking action in addressing issues of efficiency, effectiveness, and outcomes of higher education. Areas that were once the protected domain of the academic world such as program development, transfer rates, measure s of student performance, and four yea r graduation rates were being addressed by policy makers outside higher education. In the evolving policy environment, reports such as Challenges an d Opportunities Facing Higher Education (Jones, Ewell, McGuiness, 1998) from The National Center for Public Policy and Trading Public Good in the Higher Education Market (New man & Couturier, 2002) establish ed a clear agenda for policy research based on nat ionwide trends Both reports and numerous representatives from policy think tanks have heralded the changing needs of ind ividuals and society which have impact ed higher education. Technological advances continue to transform the skills and competencies nee ded by college gradua tes to be viable in the marketplace These advances in conjunction with globalization and outsourcing have caused co ncern over curriculum, methods of instruction a n d mode s of delivery. Addi ng to the list of concerns, higher educatio n faced p rojections of increased enrollment due to booming high school graduation rates State


19 policy makers ponder how traditional higher education providers will respond to the influx of a more diverse student population W orkforce development remains an other item on the state policy agenda s that focuse s on holding higher education accountable for the use of state revenue (Layzell, 1998, Zumeta, 2000). Finally, a lternative providers of postsecondary education are threatening the sacred role played by trad itional institutions of higher education. The changing policy environment has positioned state policy makers to reshape higher education by ar ticulating priorities with vigor and specificity. Universities as Organizations: Responding to External Forces In this study, three state universities in Florida were sel ected as organizations that have engaged in implementing policies and practices in response to expectations from state legislature. To understand the impact an external stakeholder such as the state legislature has on a public institution, two theoretical perspectives provide a useful framework. Resource dependency and isomorphism address the nature of organizational change predicated by external forces. Resource dependency as explained by Pfeiffer & Salanick (1978) is the tendency for organizations to take action when they perceive a new initiative may garner financial su pport. In essence, they are aware that they are dependent upon other entit ies for their financial stability. Resource dependency contends that due to their dependency, the organization will attempt to increase its power by decreasing its dependency upon another entity or by increasing another orga nization reliance. There are some basic assumptions to this theory: 1. Organizations ex ist as a complex system of internal and external coalitions. These coalitions are formed through social interactions that


20 develop into interdependent relationships that serve to modify behaviors of the organization. 2. The ext ernal environment is the source of resources. Therefore, the environment and organization within it can be perceived as influential, problematic, or coercive forces in times of scar c e resources or uncertainty. 3. Organizations are motivated toward two ends : obtaining more resources to reduc e dependency on other organizations or securing a position of power over other organizations wh o posses less resources. Pfeiffer and Salanick (1978) posit that organizations cannot escape the constraints of their own dependence on their environment. Using this framework to view the situation in Florida, note that public institutions in the state have three main sources of revenue. Two of the sources, general state revenue and lottery allocations, are directly appropriated by the legislature. The third reve nue source, student tuition, is generated by the institutions. Additional revenue exists as grants, fees, and auxiliaries earmarked for specific purpose s A ccording to resource dependency theory d ifferences among state institutions in their reliance upon state revenue determine whether an institution could be forced to exercise compliance toward state policy and priorities. Additionally, institutional sensitivity to state objectives would perhaps magnif y w ith a suffering economy and with competiti ve altern ative providers. Isomorphism is another organizational theory that addresses organizational response to forces in the external environm ent. It suggests that over time institutions within a particular field become more homogeneous as they tend to establish process and policy in a similar fashion as peer organizatio ns within the environment (Myer & Rowan,


21 1977, DiMaggio & Powell, 1983). This is especially true for organizations possessing specific technologies and production processes like higher education. T hrough the establishment of institutions, patterns of behavior become set and institutional ways of being become conventional, normal, and routine. Alternative ways of acting may not even be considered. There are three mechanisms for the advancement of iso morphism F orces that breed similar ity in organizational fields can be coercive, mimetic, or normative in nature. Coercive isomorphism occurs when institutions are invited to collaborate, are persuaded to conform, or are forced to adopt rule s or structure s. T he external environment may impose rules on organizations by setting standards, guidelines, or laws that govern organizational behavior. When organizations rely heavily on other organizations for their resources, they may try to us e the government, suc h as state wide systems of policies and regulations, to secure their standing s and decrease interdependence and ambiguity. However, this creates a scenario where power and position become a major factor in a politically charged system. Political systems, ac cording to Pfeiffer and Salanick (1978) are headed by leaders that do not always see applied to setting policy This approach does not allow for diversity or flexi bi lity in how an organization responds to mandates. As this is applied to Florida, the governing structure and performan ce funding scheme exemplify coercive isomorphism. Mimetic isomorphism occurs when organizations copy each other in the presence of ambig uity in the environment. For example, a prestigious or more superior organization such as a flagship university may set a precedent that others follow to secure


22 legitimacy. Whether the premier organization recognizes or wants to be mimicked i s immaterial. T he discretion of o ther less certain organizations copying leading organizations results in similarities in the field In addition, the movement of individuals from one organization to another can spawn mimetic isomorphism. Ideas, cultures, processes ; and policies can be transferred by migration of employees, consultants, professional organizations, and new technologies. Lastly, normative pressures give rise to isomorphism. These forces exist in the form of credentialing of professionals, professional devel opment, licensure, and formal education. T o identify who is included in the circle of professionals, codes of ethics and standards serve as filters that result in less diversity and more homogeneity in organizations. Both resource dependency theory and institutional theories such as isomorphism recognize organizations as being dependent on the external enviro nment. To add dimension and uncover divergence in these theories, Oliver (1991) suggests that differences appear in the active agency role played by organization s in response to the environment depending upon factors such as capability and motivation. Oliver (1991) developed a typology of organizational strategic response from passivity to manipulation based upon the notion that institutions can do mo re than simply comply with standards. She contends that they can determine the degree of compliance or resistance in accordance with what they intend to achieve from their choice. The findings of this contemporary study of institutional theory may explain some of the variations found in the response of higher education institutions as they address state expectations and policy initiatives.


23 Policy as a Vehicle for Change As Oliver (1991) suggested, organizations react to external demands in vari ous manners Realigning resources, restructuring departments, developing a strategic plan, hiring new personnel, or offering training to current employees depict signs of movement and change within an organization. Policy implementation is yet another sig n of responsiveness to the environment. For this study, policy implementation will be viewed as a sign of institutional responsiveness to the external environment. Definitions of policy vary. Some describe policy as written text that sets forth specific objectives. For others, policy can exist in a broad and ambiguous form such as conversations between state policy actors and institutional leaders. For this study, policy at will consider the policy message from institution s of higher education regarding a proposed performance funding pla n. In funding according to how they s core on a variety of indicators. One of the indicators would be the four year graduation rate Even in the absence of an explicit poli cy regarding how institutions of higher educ ation must proceed, institutio nal leaders reacted to the call for efficiency as if it were written policy. It was clear to ins titutional leaders that to meet state objectives of graduating more studen ts within fo ur years, limiting the number of hours for programs, and reducing the number of exce ss credit hours per student, policy inside their institution may need to change. T racking systems were identified as an instrument that could be used to meet objectiv es val ued by the st ate and


24 their presence suggests that institutional leaders were attending to a changing political climate. Policy Implementation Research Evolves As stated in Chapter 1, the focus of this study explores the sensemaking of streetlevel bureaucra ts. The ir sensemaking is explored during policy implementation. That being the case, there is a need to discuss the nature of policy and implementation to acquire a n un derstanding of how and why these policy actors are so very important to the process. Th e policy process is often conceived as occurring in stages from identification of the problem or issue, formulation of policy, implementation of policy, and finally, evaluation (Sabatier, 1999). While much of the past literature on policy depicts each sta ge as discrete, the policy process is recognized in contemporary literature on policy as evolving. Thus, an adaptive approach whereby policy is conceived of as being created and recreated is perhap s more realistic ( Sabatier & Mazmamian 1983). Sharing this adaptive approach to policy, it is necessary for the purpose of this study to attempt to define the stage where policy is implemented. Therefore, implementation will be identified as the point when policy becomes enacted. Literature on policy implementat ion has been categorized as occurring in waves. Each wave represents a renewed perspective on how policy is enacted. The first wave of policy implementation research rested heavily on a traditional hierarchical premise. With the emphasis on compliance, pol icy was said to be created at the upper echelons of the organization and handed down as a mandate to those at the lower levels of the organization. This normative, authoritative view of policy implementation only


25 illuminated the existing gap between the e spoused intentions of policy by its creators and the way in which it is implemented Concepts within the compliance model that did not enable its use in explaining policy coherence were the following : 1. The theory relies upon authoritative measures to implem ent definitive actions aimed at explicit outcomes. However, policy is vague, ambiguous, and uncertain. 2. The issue of legislative politics impacts policy implementation. From the onset of defining the problem, policy makers are mobilized and isolated into po litical camps on each side of the issue. In favor of building collaborative solutions, policy makers tend to oversimplify, overstate, and under fund the process in order to find real resolutions. 3. The compliance model did not address the environment or ind ividuals connected with the policy. compliance, but functionally the burden is far greater. In the course of converting policy into administrative practices, implementing agencies must in a practical ( Brod kin, 2000. This gap between policy and practice was initially addressed by Pressman and Wildavsky (1984). Their ability to show that even the best made po licy would fall short of its anticipated outcomes once it was interpreted and acted on provided a catalyst for a second wave of research and literature. Rather than deem policy as inherently positive or negative, a success or failure ; questions about the n ature of policy and the process of


26 policy implementation were raised. Policy by nature tends to be vague and ambiguous. The desired outcomes of policy are rarely ever outlined for policy implementers, let alone the enumeration of all the possible unintende d consequence ; m oreover, it always remains open to interpretation (Spillane, 2004). The routinization of policy into organizational process can not escape differences in organizational context and discretion of policy actors. Thus, policy once enacted is i mprinted with symbols of organizational context and discretion of the actors that interpreted its meaning along the way. In the second wave of policy implementation research, policy is understood to be a socially constructed symbol of priority and directi on for the organization. This perspective defines policy as evolving. Thus, researchers began to view policy similar to those who experience and enact it. These policy implementers configure it into what they licy does (Barnett and Fudge, 1981, p.9). Before policy can be enacted, it must be understood. The meaning and sense that implementers make of policy is an ongoing cognitive process (Spillane, 2000, Yanow, 1996). Implementation : T he Street L eve l Bureaucrat Way book, Street Level Bureaucracy (1980) overturned former implementation research by focusing on frontline workers as policy makers. His model of implementation dete rmined that bureaucratic discretion exists as a major factor in inconsistencies and unintended lower level policy actors working closest to where policy meets practice ac tually create policy. By way of interpretation and decision making, these front line workers, or


27 gathered ambiguous and often conflicting policy mandates and reconfigured them into organizational processes (Brod kin, 2000). Lipsky offered social services, among them, educational institutions. In these environments, he discovered that lower level policy actors were faced with implementing policies using only limite d resources and unlimited demand. By analyzing the implementation process from this analytic vantage point, new perspectives and recommendations emerged. Rather than assuming front line workers were delinquent or incompetent in addressing their dut ies to i mplemen t policy, the streetlevel theory suggest ed that discretion and sensemaking were necessary internal practices that would allow for change within organizational context. Strategies used by frontline workers to cope with implementing conflicting or vag ue policies included the development of routines. Routines were aimed at reducing the scope of services offered to clients both in terms of time and resources. Anagnostopoulos (2003) notes that other strategies involve classifying clients in different cate g ories and awarding resources to those who were most deserving. Finally, if organizations did not meet policy objectives, clients tended to be targeted as the reason for poor performance. More specifically, frontline worker s such as academic advisors facin g increased efficiency standards would be expected to formulate routine practices, reduce goals, allocate resources to a limited population, and site shortcomings within the students as reasons for noncompletion of degree requirements (Anagnostopoulos, 200 3). What is perhaps most significant about the theory of streetlevel bureaucracy includes the following issue: questions about whether clients are worthy of receiving services and the


28 level of service they shall receive become a function of the interp retation that frontline workers make regarding the intent of policy. In Learning from Experience: Lessons from Policy Implementation (McLaughlin, p. 174, 1987) readers point in the policy process, a policy is transformed as indiv iduals interpret and respond to it. What actually is delivered or provided under the aegis of a policy depends on the A similar finding is revealed by Lipsky (1980) cracies develop routines and simplifications is hardly cause for comment in itself. However, the structure of these routines and simplifications and the structuring of the context in which they take place are worth considerable discussion. Where policy con sists of the accretion of many low level decisions, the routines and categories developed for processing those decisions effectively determine policy within the parameters established by authorities. In this sense, as observed earlier, streetlevel bureaucr ( p 84). T his analytic shift presents the lower level worker as pivotal in the implementation and change process. interpretive perspectives research, and organiza tio nal policy learning (Schofiel d, 2004, Spillane, 1998, McLaughlin, 1987, Elmore, 1980) continued to assert the need to discover alternative analytic frames for exploring the policy implementation process. In Backward Mapping Elmore (1980) asks policy resea rchers to consider issues of decentralizing control, neg otiation of policy actors, and the use of incentives on implementation. Policy learning and cognitive perspective theories focus attention on the


29 thinking, capabilities, and skills of individuals enac ting policies. Implementation resources such as opportunities to observe, discuss, reflect, and learn about how to implement policy are pieces of the implementation puzzle highlighted in learning theories of policy research. Research and literature on poli cy implementation has developed into identifying policy as an invention of the creativity, thinking, and experiences of the policy actor. The Craft of Implementing Policy In the third generation of implementation research, it remains challeng ing to dete rmine in a publication by Hong and Hatch (2003), Crafting Coherence: How Schools Strategically Mange Multiple, External Demands. In the article a new frame for appreciating the complexities involved in the implementation process faced by higher education institutions draws upon the premise of institutional and organizational development theory, the anal element in implementation. Hong and Hatch (2003) assert that researchers and practitioners need to reframe their concept of policy coherence. Policy coherence has typically been defined as the congruity between the espoused meaning in policy and the outcomes of implementation. As has been previously discussed, institutions of higher education are impacted by multiple and often conflicting demands of diverse stakeholders. In an effort to s atisfy the myriad demands converging on institutions of higher education, new policies and programs tend to emerge. However, these new initiatives compete for resources and time. Additionally, these sometimes divergent


30 initiatives can strain systems and be fuddle administrators and front line workers who attempt to make accommodations for their coexistence. Hence, the individuals tasked with enacting policy are faced with making decisions about how to adapt their work process. Thus, if one relies solely on a traditional definition of policy coherence, the opportunity for institutional policy actor s to attain coherence remains dismal at best. Hon i g and Hatch (2003) offer a remedy for the daunting state of affairs faced by institutional policy actors. They su ggest a reconceptualization of policy coherence. The researchers posit that practitioners need to consider that policy coherence requires an ongoing process of negotiation among internal and external stakeholder for the purpose of collaboration and comprom ise rather anticipating a fixed standard of expected outcomes. Relying on what H on i g and Hatch (2003) regard as first generation and second generation studies on systemic re form in education is short sighted Both waves of research on policy coherence foc us how policy is implemented in a linear direction; either outside in or inside out. They argue for a reciprocal perspective of what constitutes policy coherence. In their new conceptualization, coherence is said to be crafted by actors inside and outsider Sensemaking During Implementation Policy actors tasked with creating coherence within their institution must integrate existing institution al policies and practices with new initiatives. How to effectively implement a policy or initiative begins with the implementer assigning meaning to the policy. In earlier policy implementation research it was assumed that the meaning of policy was agreed upon. Hill (2003) states this is untrue Meaning and interpretation of


31 policy occur individually and collectively in organizations through sensemaking. Weick (1995) explains in his seminal work, Sensemaking in Organizations that implementers rely upon a c ognitive process known as sensemaking that allows them to comprehend situations in their environment in order to facilitat e adaptive thoughts and actions. Sensemaking is the cognitive connection between old ways and new approaches Nature of Sensemaking Se nsemaking is reflective and retrospective i n that it occurs after action has taken place and produced outcomes. This remains significant because in acts of reflection, details and nuances surrounding the event being recalled may become clouded by the passi ng of time and emotions. However, people invariably rely on sensemaking to frame their world and make decisions about it. Weick (1995) artfully describes the essence of o ngoing accomplishment that takes form when people make retrospective sense of the Eddy (2003), presidents on two community college campuses relied on the reflective aspect of sensemaking to allow themselves time to reflect upon changes afoot on their campus and strategize how they would translate events into positive change for their institution. They were able to construct messages about events on campus to create a frame of reference for their faculty and staff. In this way, they influenced the sensemaking process of individuals within the institution. Understanding the social nature of sensemaking has allowed other organizational leaders to impact sensemaking duri ng policy implementation. For example, Coburn (2005) explores the sociological aspect of sensemaking in a study that addresses the


32 principals providing venues for teachers to share their understanding and experiences the process of sensemaking, schemes for assimilating new information are designed, understanding and meaning of cues are form ed, interpretations about policies are articulated, and decisions regarding actions are made. Occasions for Sensemaking Occasions for sensemaking arise in organizations responding to changing external environments. Weick (1995) suggests the presence of u ncertain conditions set the stage for sensemaking. Uncertainty occurs when an unexpected event occurs or an expected event does not occur. In either ca se, surprise and confusion follow This state of ambiguity and instability propels an individual to call upon schemes or frames they have used to organize their perspective of the world. Using these schemes, which are steeped in values and beliefs, they are drawn to particular pieces of information or cues in their environment s Then, by attaching meaning to the cues they have noticed, sense and interpretations follow. Especially in a time of change or policy implementation, individuals working within organizat ions use sensemaking to cope by develop new ways of interacting with their environment. Properties of Sensemaking T o differentiate sensemaking from other cognitive processes, Weick (1995) provides guidance about its characteristics. Listed and briefly defined are the seven properties inherent in the sensemaking process:


33 1. Grounded in identity Sensemakin g is self referential and in that way it is critical to see self as the text in need of interpretation, even more so than environment. By interactions with others, we not only project our desired self into a situation, but also reflect on the identity we h ave created. Therefore, we might predict that they perceive the impact of a new policy on their work process and necessarily influence their sensemaking of the policy. 2. Retrosp ective Sensemaking is said to be a way of seeing the future through reflections of the past. Sense comes from imagining the outcome of a decision and then assigning meaning to them. Thus, an individual's past professional experiences are drawn upon to mak e sense of a change in practice and determine a course of action. 3. Enactive of Sensible Environments By way of making sense, we become active agents in the construction of our environments. Therefore, individuals in the policy process who assign blame to others for the ill effects of policy may not fully understand their power in modifying the situation. 4. Sensemaking is Social Rather than seeing sensemaking as only introspective, it should be noted that it occurs during interacting with others. During mee tings and in conversations, what begins as subjective reality becomes part of an opportunities for sharing ideas promote a shared responsibility for and collective agreement abo ut the nature of a policy change.


34 5. Sensemaking is Ongoing Just as life is in constant flow, so is the process by which we attempt to freeze specific moments of life to captu re its meaning. Individuals prefer to make sense of their reality so they can fee l comfortable and in control. Yet, reality is always evolving which requires the continued need for sensemaking. 6. Focus Applied Selectively Individuals only attend to particular cues in their environment. Therefore, other cures which do not penetrate the s ubjective filter escape and interpretations about an event are inherently biased. 7. Based on Plausibility rather than Accuracy Individuals in organizations tend to make decisions about things based on probability and intuition rather than scientific study. These seven properties of sensemaking allow researchers to recognize its presence in organizational life and to find opportunities for exploring the process. In this study, the sensemaking process of those closest to where policy meets practice, the stree tlevel bureaucrat, will be uncovered and investigated to encourage a deeper understanding of the policy implementation process. Spillane (2004) argues through his research that the discretion of lower level policy actors is critical to creating a comprehen sive analysis of the policy implementation process. The sensemaking of these individuals involves the ues in the environment, their belief system, and previous experience. Ultimately, sensemaking is a unique manifestation of t he thinking of impact of sensemaking, it is appropriate to propose a case study that seeks to unravel the layers of this complex process that so profoundly co ntribut es to policy outcomes.


35 Chapter 3 Methodology The problem statement guiding this study revolves around how individuals within an organization use sensemaking during the implementation of institutional policy. The primary question focuses on a human probl em : how do individuals begin to interpret and understand a policy or initiative to implement i t and make changes to their daily work pr ocesses? In doing so, it prompted the researcher to explore the phenomenon of sensemaking in policy implementation in its natural setting. As stated in Chapters 1 and 2, sensemaking is the cognitive process that allows individuals to cope with unexpected situations that arise in their organization. The process results in interpretations about the meaning a nd significance of changes that eventually guide them to formulate adaptive should be guided by the research question. Hence, this chapter will outline the information considered in selecti ng an appropriate research design. The chapter will include a statement about the philosophical foundation for qualitative design, the methods selected, data collection and analysis procedures, and a discussion about reliability and validity of the data. R esearch Design The decision to use a qualitative design is based upon an adherence to specific key principles outlined in the field of research design. Of primary importan ce is an worldview is in keeping ontologicall y, epistemologically, and methodologically with the design of a qualitative study. Along with the worldview, the nature of the study prompts the design. This study seeks to explore and explain a process. Creswell (1994) states that


36 seeking u n derstanding about a process is best supported by a constructivist, interpretive, and inductive perspective aligned with the post positivist paradigm. The post positivist paradigm maintains that the researcher is fully aware and candid about the likelihood of making value judgments when determining the purpose of the study, data collection, and data analysis. The researcher adopted a post positivist approach and did not attempt to present the unequivocal truth. Instead, a socially constructed truth is prese nted that emerge d from interactions and communications 1994). Finally, with the post positivist paradigm acting as the guiding philosophical framework upon which this study rests, it is well suited to a qualitative design. When considering which qualitative strategy to use for design planning, Yin (2003) suggests three conditions be reviewed : it first revolves around the research questions being asked, the second pertains to the degree of control a researcher maintains over the conditions surrounding the event, and the third addresses the degree of emphasis on either historic or contemporary events. The case study strategy was selected as it appropriately addresses each of the thre e conditions. The researcher asked q uestion. These types of questions tend to be asked when seeking to explore and understand Therefore, the researcher did not insist upon controlling the situation or event ; rather the intention is to experience it through the perspective. In suited to studying an event in the recent past rather than some period in past history ; thus, case studies allow ed the researcher to utilize interviews and direct obs ervation as a data collection means


37 In the data collection segment the researcher more fully discuss es the reason for using interviews as the primary source of data. Furthermore, Yin (1994) contends that by using the case study strategy, the researcher is able to discover unknown variables during the sensemaking process and develop a rich description of the context of each case. This description is necessary in studying a social phenomenon such as sesnsemaking during policy implementation. Research Ques tion s The research questions were derived from the problem statement and relate to the sensemaking o f academic advisors resp onsible for implement ing an academic tracking system. The questions were then shared with committee and tested in two pilot interviews with academic advisors. After considering significant feedback from the committee and the pilot interviews, the questions were revised minimally to in crease clarity and r emove any language that c ould skew response s. The questions addr essed in this study are the following : 1 What cues in the environment gaine d the attention of advisors that initiated their sensemaking process? 2. What experiences provided opportunities for learning about the need and nature of an academic tracking system? 3. How have ad visors integrate d the new system and accompanying policies into their daily work? 4. What messages re garding the role of advising were attributed to the implementation of the system? For the sake of clarity, the word cues in question two refers to a n array of


38 events in the environment that may have signaled change. These exemplify the events: M essages from upper level administr ators or other stakeholders in the university community advocating timely graduation of students P ressure from s tudents about their expecta tions that advisors would assist them in planning a timely graduation R estructuring of advising departments, allocati ng additional resources for special advising initiatives M essages from professional organizations about the cha nging nature of advising E stablishing policies and processes for probable advising change s of the research questions and interview guide. Sampling A purposeful sampling scheme is often used in qualitative studies as typically the y are costly in time and resources. Purposeful sampling relies upon the selection of cases or sites that will yield depth and breadth of info rmation (Creswell, 1998). Three institution s were purp osefully selected due to their involvement in implementing an academic tracking system to increase retention, support advising endeavors, and promote timely graduation. These institutions will be referred to as University A (UA), University B (UB), and Uni versity C (UC). Scholars studying sensemaking consistently remark that the context in which sensemaking occu rs is critical to its process ( Brown, Collins, & Duguid, 1989. Resnik, 1991, Spillane, 2004 Weick, 1995). Therefore, sharing an overview of each s ite sel ected is necessary to ground the data analysis.


39 The first institution, University A, is classified as a Research University with High Research Activity; according to the Carnegie Classification of Institutions of Higher Education (2006). According 2006 school year, it is a rather young, large, metropolitan university offering ninety five various baccalaureate degree options to over 39,000 students (University A Current Facts, 2006). Addit ional information reported that the majority of its undergraduate students, 77% are identified as traditional ; with their ages being between18 24 M ore than 60% are enrolled as full time students who live on or near campus. This university has enjoyed the ability to attract high school graduates with average SAT scores of 1200 and GPAs of 3.68 from high school The 4 1997 cohort of first time in college students was reported as twenty six percent (Florida Depa rtment of Education, S tate University System, 2006). Academic advising at the institution occurs within programs offered under t he Student Success Center and individual departments within each college. The Student Success Center, housed within Undergradua te Studies, is comprised of First Year Advising, Student Academic Resource Center, Multicultural Academic Support Services, Transfer and Transition Services, and Academic Success for Student Athletes. Within the First Year Advising Program, undeclared and declared freshman receive advising during their first year. After their freshman year, if students have not declared a major, they are advised within t he Sophomore and Second Year Center. This department works with students who have earned 45 hours either through accelerated methods such as dual enrollment, IB, or AP credit, students who are entering the university as transfer s or students who are changing their major s When students have declared a major, they are


40 advised within the appropriate departmen t connected to the college where their major is offered. A new policy instituted in the 2006 2007 school year mandated that all students who have earned 45 credit hours must declare a major. Failure to do so results in a registration hold. T o remove the hold, the student must receive advising within a specified office. In addition to the Students Success Programs and major declaration University A, 2006). This voluntar y program ensures that students who follow contractual terms will be g uaranteed priority registration, a seat in all their mandatory courses and graduation within four years. The second institution selected as a site for this study is University B (UB). According to the Carnegie Classification of Institutions of Higher Education (2006), UB earns the distinction of being a Research University with High Research Activity. According to facts found on its website about the 2006 school year, it enrolled over 4 4,000 students, with 5,500 first time in college freshmen (UB Enrollment Profile: Selected Accountability Measures, 2006). Undergraduates can select from seventy two different baccalaureate degrees (UB, Undergraduate Admissions, 2006).The median SAT is 11 40 and the GPAs average 3.30 from high school (UB E Profiles, 2006). In the past, the university had accepted a sizeable portion of part time, minority, underprepared, and transfer students. t Action Team, s 4 year graduation rate of 24%, far below its peer institutions in the state (UB, Enrollment


41 Management Action Team Report, 2004). In the past few years, the universi ty has restructur ed its centralized advising system in favor of offering advising services through units within each college. The Center for Academic Advising was once a hu b of activity for a diverse population of students need ing advisors were gene ralists in the fullest sense as they worked with freshmen to seniors who were undeclared, transfer students, students transitioning between majors, and students not formally admitted to limited access majors. The Center, once located wit hin Student Affairs, was repositioned within Academic Affairs and underwent changes in its purpose, structure, nam e, and leadership. The Center was renamed The Transitional Advising Center (TRAC) and was to serve a significantly reduced number of undeclare d students, those transitioning from another institution or major, and a very small cadre of students heading into majors offered at other regional campuses. Several students once served in The Center were reclassified from undeclared to an intend ed major or premajor, and referred to newly formed advising units within the colleges. Moreover a major declaration policy was implemented in 2005 2006 that mandated first time in college students earning 36 or more credit hours must declare a major or pre majo r. Failure to do so forces a registration hold until the student receives advising to resolve the matter. Transfer students are strongly encouraged to declare a major when they are admitted to the university or they will incur a registration hold at 75 h ours. Tracking the Academic Progress of Students ( TAPS ) was anther initiative that emerged within a similar timeframe of restructuring advis ement services and the major declaration policy. TAPS, which involves the use of a computerized tracking system and


42 the establishment of additional advising positions, was established as a system to allow (UB, Undergraduate Catalog, 2006). It is housed within Undergraduate Studies under the direction of a newly appo inted Associate Dean, a highly regarded faculty member in t he College of Engineering. The third institution, University C (UC), is a research, doctoral granting institution with a long history i n the state university syst em. It is consistently ranked at the top in the nation for its research, service learning and study abroad opportunities (Carnegie Classification of Institutions of Higher Education, 2006). According to data ch (2006), enrollment in 2005 totaled more than 39,000 with the majority of freshmen students as traditional age d residents living in campus housing. The average SAT was 1100 for incoming students (Business Week Online, 2006). Once admitted, students selec ted from sixteen different colleges that offer baccalaureate degrees, but are strongly encouraged through policy and practice to declare an intended major during the admission process or have one assigned by the Advising First Office (UC, Academic Programs and Degrees, 2006). This institution held the highest 4 year graduation rate forty percent for institutions selected for study This fact was included in the Florida Department of Education State University System reports for the 1996 1997 cohort of fir st time in college freshmen. it employs a system named Academic year gradation date O ffice of Undergraduate Studies houses the Advising First Program. The mission aims to retain


43 students until their graduation from their esteemed university To accomplish the mission, a c adre of professional advisors is placed within academic units loca ted across campus to offer direct student contact and outreach activities. In addition to Advising First, Undergraduate Studies offers Athletic Academic Advising for Athletes and t he Center for Academic Retention and Enhancement all for first generation students. The Center for Advising Undeclared Students ( CAUS ) had served freshman and sophomores with face to face advising t hat match ed This center, CAUS no longer exists and students are no longer categorized as u ndeclared. Instead, with the introduction of mapping, students must select from four exploratory tracks aligned with selected majors. Their campus has a tracking system that closely replicates th e system first introduced by the flagship ins titution. Data Collection The question s explored by this study revolve around the sensemaking of academic advisors during the implement of academic tracking systems. The concept of academic tracking for the purpose of this study was defined as any new initiative, progra m, or set of processes guided by policy aimed at requiring s tudents to declare a major early and prompting them to take specified courses to progress in an efficient manner toward a timely graduation. was to secure eight to ten one hour interviews at each of the three insti tutions selected. It was determined that participants would need to be professional advisors having worked in advising pr ior to the implementation of academic tracking They were also connected to the tracking ini tiative in their daily role. I t was prudent to consider selecting four to five participants work ing within a central advising


44 office serving primarily undeclared, exploratory, and transitioning students as well as four to five advisors housed within a coll ege The premise for this decision was related to the theory that a dvisors in a central office encounter alternate challenges and develop varied perspectives than advisors worki ng wi thin a college department. By c ontact ing administratio n at each institution responsible for overseeing advising the researcher was able to obtai n The researcher asked that only advisors connected with tracking be included. Additionally, the lists identified whether advisors worked within a college or in a centralized setting. U niversity C was the only institution with enough available advisors to warrant a random selection pr ocess. At both UA and UB, once the rese archer received notification about those advisors who worked with t racking, it was evident that each advisor would need to be contacted. Each of the identified advisors was sent an email explaini ng the purpose of the study and a request for his or her part icipation This infor mation is included in Appendix A After one week if the candidate failed to respond, a second email was sent. Finally, if no response was returned, the researcher contacted the advisor by phone. When an advisor did elect to participa te, he or she was sent a confirmat ion email outlined in Appendix B At UA, three of the five advisors responded, identif ying themselves as having worked with the implementation of a tracking initiative T hey agreed to participate. One worked within a ce ntral office and the other two were housed within a college. At UB, of the six advisors work ing within each of the colleges specifically f or the purposes of implementing the tracking system, the researcher learned that o ne of the


45 advisors had not worked in an advising capacity prior to the implementation of trac king and was not a viable participant for the study. Of those remaining four participated in the study Within the central office that served primarily exploratory and transitioning students, only t hree advisors were identified as meeting the selection criteria all three participated. Lastly, at UC, when the researcher as ked for advisor information, the request produced a list containing contact information for 38 advisors across campus. Of the 38 four were housed in the central advising office working primarily with exploratory and t ransitioning students and 34 were located with in the colleges. After contacting all of the advisors in the central office, only two advisors agreed to partic ipate. Of the 34 advisors in the colleges, the researcher gained interviews with four of them. Data collection bega n in the S prin g 2007 semester and concluded by the end of the same semester. The total number of interviews conducted was sixteen. This was roughly 66% of the number pro posed. T h e rate of return may have been impacted by the period in which data was collected b etween the S pring and S ummer semester s This may have been a time when advisors took vacation s Moreover the S ummer semester for advising is generally extremely busy with orientation s for incoming stude nts A lso, the interviews required approximately one hour of their time This time frame may have been too much of a commitment for some. Another factor impacting the number of participants may include problems with speaking about a new initiative supported by upper level administration T his may not have been comfortable for some advisors.


46 The conceptualization of sensemaking impacts the strategy used to collect data. Sensemaking as defined by Weick (1995) is an ongoing cognitive process resulting in the construction of meaning and understanding. The process of sensemaking is inextricably li n ; which may or may not be evident in their behavior. Patton (1987) contends that interviews can r eveal Interviewing allows the evaluator to enter another person's world, to understand that person's pers pective" (Patton, 1987, p. 109). Therefore, interviews are an ap propriate source of data for a qualitative study such as this one Data from volun tary, semi structured interviews were recorded and later transcribed. An interview protocol of open ende d question is included as Ap pendix C After gaining consent by using the form included as Appendix D, e ach participant was asked the same questions However, using a som ewhat flexible format allowed the researcher to probe for clarification or deep er meaning when appropriate (Yin, 2003). E ach semi structured interview last ed from 45 minutes to one hour and 15 minutes. All interviews were conducted Data Analysis Data analysis is best conceived as a series of steps. The steps include d examining, categorizing, tabulating and testing evidence to addres s the purpose of the study (Yin, 2003). Examination of the transcribed interviews was guided by a logic known as pattern matching which involved the comparison of an empirically based pattern with one predicted by theory (Yin, 2003). Lincoln and Guba (198 5) refer to pattern theories as explanations that emerge during naturalistic studies or qualitative research. Dat a reduction methods were used to review, code, and categorize transcribed interviews into


47 meaningful themes. Essentially, each line of th e tran scribed interviews was nu mbered. Initially, the researcher highlighted meaningful units of data and labeled them with a word that reflected its contents. T he researcher then grouped the meaning units according to similarity in meaning. From that stage the y were organized into several separate groupings. These large groupings of material were again reviewed and any data that see med less meaningful was set aside. Those units that appeared most meaningful in answe me categor ies, and t he categories were synthesized to produce a theme. E xplanations of the themes presented in Chapter 4 are based upon the data and related to t he theoretical framework guiding the study. Validity and Reliability It is common for qualitative research ers attempting to address concepts of validity and reliability to struggle when impos ing traditional concepts those of accuracy and replication on qualitative research design. Even among qualitative research there is no single, fixed definition of validi ty and reliability that is universally accepted (Creswell, 1994). For this study, the concepts of validity and reliability are understood to be synonymous with th e credibility of the findings. Therefore, the notions of trustworthiness, honesty, and fairnes s will be attended to throughout the study rather than in discrete steps at a particular point in the study. Additionally Maxwell's definition of interpretive validity will serve as a reminder when collecting and analyzing data. Maxwell (1992) explains th at description and interpretation of the explored phenomenon should be reported as accounts that would be recognizable by the study participants. This approach to validity and reliability rests squarely on the researcher to be trustworthy


48 throughout the da ta collection and analysis phase and also to continually employ means of verification. Verification steps were employed to insure credibility and trustworthiness T o verify that the data being collected depicted the understanding of the parti cipants be ing interviewed, the researcher perform ed member checking during each interview. Member checking is a process o f clarifying what is (Licoln & Guba, 1985). During the interviews, the researcher asked if interpretat ions captured the sentiment and intentions of the interviewee before moving forward in the interview. Also, decisions made during the data c ollection and analysis phase occur maj or professor. The researcher kept documentation in a research journal which include d significant communications, interpretations, and decisions during the analysis process. Finally, the choice to use a multiple case stud y design increases credibility of f indings. Expanding the study by examin ing more than one case increased the robustness o f the findings and allowed the researcher to reveal that similar occurrences within an event are present in more than one context (Tellis, 1997). To further increase th e quality of the study, the researcher attend ed to aspects of interpretation that need to be addressed during data analysis according to Yin (1994). They are as follows: attention to all evidence, consideration of rival explanations, focus on the primary purpose of the study, and use of expert knowledge of the events studied. The aspect of attending t o all evidence prompted the use of alternate documentation forms to verify information shared during interviews. D ocumentation forms that were


49 considered incl ude d minutes fr om meetings, information on university websites office docume nts such as brochures and forms, and college catalogs. The use of these multiple sources of data is an effort to achieve triangulation. Gall, Borg, & Gall (1996) define triang ulation as a process of using multiple data collection m ethods, data sources, analysts, or theories to check the validity of a case study. Triangulation methods attempt to eliminate biases that might result from relying exclusively on one data col lection m ethod, source, or theory. Considering oncept of expert knowledge, it wa s appropriate to disclose professional experience as an academic advisor at a research university as she had been in the position more than three years. The researcher had certain expect ation s about the findings stemming from p rofessional experiences and educational background. W ork ing with undecided students, under prepared, and transfer students represent ed advising challenges for the researcher at a large met ropolitan research universities, especially when taking into account an educational background in social science ed ucation and counselor education students in a holisti c manner. Therefore, t he researcher develo ped a p rofessional philosophy aligned with a developmental perspective of advi sing. Developmental advising had been the standard for best practices in advising for some time. However, amidst the changing poli tical and economic climate surrounding higher ed ucation, it has become evident that current academic advising practices were soon changing. E fficiency and accountability are now key issues for public institutions. The that professional advisors subscribing to the developmen tal approach w ould face challenges in adapting their thinking and behavior to


50 work effectively within the constraints of an emerging environment trending toward accountability and increased productivity. I t wa s anticipate d that the research would reveal ad th e xpectations as testimony of their educatio nal and professional experiences their understanding of messages set forth by campus leaders, and their opportunity to share in the learning and discourse about the new system. Following the approval of this study, the researcher complied with the standards Review Board. G eneralizability The intent of this study, as in the case of most qualita tive research, is not to attempt to generalize beyond the cases examined. However, meaningful explanations about a phenomenon through the application of theory can eme rge when a researcher shares rich description of the context of the process being explore d. In doing so, readers s, prompt ing new insights and understanding.


51 Chapter 4 Analysis To accurately pre sent the findings of this study it is reasonable to consider the This qualitative investigation used a case study design discussed in Chapter 3 to explore how academic advisors in three public universities used sensemaking to implement an academic tracking system. Sixteen academic advisors participated in semi structu red interviews conducted between March and May of 2007 and by y reflecting on their thinking during implementation, their sensemaking process was revealed. Within their sense m aking process, four research questions posed in Chapter 3 were addressed. Researc h question s sensemaking theory and identif ied key aspects of how adaptive thinking and behaviors emerge during organizational change. This chapter is comprised of five main sections the first four provide d themes that emerged from the data and were used to address the four main research questions. The fifth section of this chapter summarizes the data analysis phase of the study. RQ 1: What cues in the environment gained the attention of advisors that initiated their sensema king process? Cues are situations, events, or occurrences in the environment that become the object of attention and focus According to Weick (1995), conditions prevail for nt that disrupts the status quo. The event, or cue, becomes the focus of attention because it reference a lso known as cognitive frames, models, or stories a re the mental


52 sca ffolding people rely upon to organize and understand the ir environment s Uncovering the events that signaled the emergence of academic tracking was crucial to exploring sensemaking. While many events in the environment go unnoticed, those that receive atte ntion reflect what is valuable to the sensemaker. In this study, advisors were asked to recall when they first heard that academic tracking would be established at their institution s Advisors were asked to recall any conversations, meetings, emails, or s ituations that signaled its arrival. Initially, a dvisors remembered hearing about tracking as an announcement from administration or conversations among their workplace peers Mess ages from administration s and from peers were significant aspects of the env ironment that led to sensemaking about tracking Messages from Administrators University C advisors, both in a centralized office and within the colleges, recalled an announcement made by upper level administrators. Advisors noted that the announcement wa s made during a presentation. The following quotes by UC advisors reflect the nature of the announcement : 1. It was a presentation. They already had the program as it was going to be, um, initially, and they were just letting us know how it worked with our p rogram. 2. It was going to be handed to us. Other than what little we did here, the will be doing. This is what we are doing. During the second statement the advisor pounded the desk with her fist. The gesture indicate d that she received the news as a mandate rather than a topic for debate. All UC


53 advisors reported hearing a common message from upper level administration about the tracking initiative. It was to be a university wide initiative invol ving all advisors across campus. Moreover, advisors perceived that administration had a fairly clear concept of how the tracking initiative would function once implemented. Like UC, all UA advisors who w ere interviewed learned of tracking from upper leve l administration. The cue that gained the attention of UA advisors was received as a directive: January or February and we had to have it instituted by summe r. At UA, rather than connect all advisors to the tracking initiative, only one advisor working within the centralized advising office was identified by administration to institute the program. The advisor, as newly appointed director, understood there was room for creativity i n designing the program. It was not a fixed image handed from administrators to advisors; conversely, the new director was to generate a workable of the centralized advising office. The advisor was able to exercise this at his discretion when creat ing coherency among the existing culture, current policies and practices, and the new tracking initiative. At UB, the cue that was noted by most advisors was an announcemen t made at an annual advising conference. The conference was historically a celebration of service, a time for information sharing, and an opportunity to collaborate. Although advisors in the colleges and the centralized office spoke about the same event, t hey held different


54 perceptions. College advisors indicated administration allowed for discussion and input as exemplified by the following quote: completely one that we could really change, but we did give input and did make suggestions especially with the curriculum for the exploratory section. They did make some changes after what we said. from an adv isor in the centralized office was shared as a testimony to the reason she felt directed, rather than involved, in making the new system work was directed toward her office. The Associate Provost said that it was ridiculous that the university had no way of showing a student a picture of what they would need to take to earn a degree in four years. the centralized From this introduction, advisors in the centralized office began constructing meaning about the tracking in itiative. Lastly, one college advisor at UB indicated first hearing about a change in advising from a private meeting with upper level administration : Well, it was in a meeting with my Associate Dean. He came by and pulled me out to work on developing the learned it would be something I would be doing.


55 The advisor indicated that the meeting allowed her to understand tracking and her role in its implementation. Messages from Peers One advisor at UB expressed a difference in the initial event that alerted her to change. Instead of initially learning about the new initiative from administration, the quote below indicates that the news came from peers : If I recall correctly, I think it was mentioned in passing. I t was something being thrown around and considered. It would directly affect what we do and the population we serve and how we advise. For this advisor, rumors about a tracking initiative generated concern and questions. By initially learning about trackin g from colleagues, her level of ambiguity was heightened. She noted that she was reluctant to take any action until she heard more about the system from administration. RQ 2: What experiences provided opportunities for learning about the need and nature of an academic tracking system? The second question posed by this study was related to learning opportunities that were offered to advisors during implementation. Interviews with advisors revealed differences in the type, number, and level of pa rticipation in lear n ing opportunities. Forums for learning about the need and nature of tracking were categorized as either formal or informal. Professional development workshops, advisory councils, and staff meetings were identified as formal, structured settings. Pe riodic inquiries addressed to administration, conversations with peers, consultation with other departments, and self directed learning were labeled as informal. Both types occurred at each institution.


56 However, advisors at UA and UC expressed ongoing par ticipation in formal, structured leaning opportunities. Primarily, UB advisors stated that they learned about the tracking initiative through informal venues. These informal meetings included conversations with other advisors, coordinators, or other admini strators. The content of the conversations tended to differ depending on the players involved. Both formal and informal learning opportunities exposed the need for tracking as being tied to retention timely graduation, and securing funding. The nature of tracking came more from the sensemaking that advisors engaged in after attending meetings or talking with colle a gues. work, how much training would be involved in operating the system, whether or not new advising positions would be created, or how to respond to students during the transition experiences in advising students. Formal Opp ortunities Professional Development UC advisors, like the one in the following quote spoke about participating in a conference hosted by a national professional organization for advisors. The opportunity connected these advisors to others involved in the implementation of tracking throughout the state : Myself and two other advisors did a presentation at NACADA about taking responsibility and we talked about mapping and how mapping has made students [ the advising profession ] star t ing to go to an advising is teaching philosophy. This whole thing [ emerging perspective ] is that we want the


57 students to graduate in four years and not hang around in a major. Now we have to teach the student that they need to be on top of it, that they ne ed to learn about their major from day one, and that they need to be responsible for their own career now. I think mapping has kind of moved that in that direction. Another advisor spoke about attending the conference and being inspired to conduct a study on the tracking initiative at her institution. Staff Meetings At UA, monthly meetings were used to collect and disseminate information about observations and work collaborative ly on resolving issues. We [ college advisors ] can tell them [ administrators connected to the program ] at the meeting if there is anything going on, like any issues we are facing. My director supports our involvement in the tracking program and so we suppor t the policy. We have our meetings once a month to share the information. The between us and the colleges, but of how do we get the students to invest in this. In the latter qu ote, the comment addressing student involvement was isolated to UA and most likely related to the nature of tracking at their institution. UA students had to any time. Adv isors at UA noted that meetings initially centered on the tracking program had illuminated some common ground for advisors working outside and within the colleges.


58 Importance of Formal Learning Opportunities Formal learning opportunities allowed for pla nned, continuous communication within and between various levels of the organization. One result is the creation of feedback loops that can signal the need for adjustments during implementation. They (administration) have moved a little bit. They were too strict at one point [ students say ] give me a chance Sharing reactions to the policy with administration led to incremental changes according to advisors at each institution. According to Spilla ne, Reiser, & Reimer (2002 ) confusing situations by interacting with their colleagues, leveraging their knowledge that ( p 406) Administrative responsiveness to advisor concerns inspired advisors to continu e their efforts to work through issues during implementation. Advisors who participated in such learning opportunities articulated a clearer picture of how advising effo rts were contributing to meeting organizational goals Informal Opportunities Inquiries Posed to Administration Other venues for learning about the tracking initiative were less structured than monthly meetings or regional conferences. Informal conversation s with directors, coordinators, and other advisors instilled new meaning to the tracking initiative and gave advisors insight about their significance in the implementation process.


59 At UC, all advisors discussed being encouraged to ask questions about th e tracking system whenever concerns surfaced. The open invitation extended by administration to advisors for them to discuss issues and share feedback was well received by advisors : You can call with any question and she [ leadership involved in the impleme ntation process ] is a new baby and gives us all the support we need. ( UC) Similarly, at UB, two college advisors spoke about being able to ask questions and offer guidance : We did give input and di d make suggestions especially with the, the curriculum did make some changes after what we said. ( UB ) For both UB college advisors, speaking one on one with administration allowed them to guide the implementation process in their department by informing coordinators and directors of gaps between policy and practice. They described themselves as players in tracking developing, and this perception became a critical piece in th eir emerging understanding. They were connected to the process rather than passive observers to their s The benefit of being engaged in the process of change, either by acting or speaking out, is that it allows for the thoughtful ref lection and enhanced understanding and meaning making of the surrounding world (Weick, 1995). Consultation with Colleagues At UC and UA, advisors indicated new lines of communication developed between advising office on campus. For example, when UC advisor s working within the


60 centralized office were tasked with the development of exploratory tracks, they quickly realized they needed the assistance and expertise of the college advisors : We called over to the department to find out what was needed because of our different experience in working with students. We collaborated. We shared information. ( UC ) Similarly advisors in the colleges at UA indicated that prior to tracking, college advisors rarely consulted with other offices. A UA college advisor ta lked about being somewhat unfamiliar with the types of services offered to freshmen at their institution. This UA college advisor surmised that a common perception existed about the functions performed by the centralized office : Well, we [ college advisors ] figured that the first year advisors did a lot of handholding and by the time students get to us, they should have been taught how to register and plan for the next semester. Now, since talking about tracking, we know that this is not the case. They [ stud ents ] are being told from day one. ( UA ) At UC, an advisor in the central office shared that her understanding of the admissions policy for a limited access program developed by consulting with college advisors : Well, when I get a student who transfers in w ith 80 credit hours and wants to go into Business, I contact the coordinator in that college. I have to ask them how they would handle the situation and whether or not the student would ever be admitted. Before, I used to just tell the student to go over t here and find out. Now I have to know how to advise the student toward each and every major. ( UC ) Advisors at UC and UA noted that consult ing with other advising offices was a positive outgrowth of the implementation process. The new connections serve to e xtend their knowledge while building networks that c ould strengthen their student service s


61 Conversations with Peers Social learning opportunities are said to facilitate sensemakng by offering a venue for the creation of common understanding. However, conf lict often accompanies the creation of common understanding. This remains true when multiple perspectives surface about the same issue. Consider these quotes, the first two from UB advisors and the third from a UC advisor : Maybe I am different than other advisors, but coming from Athletics, this was not very different than what I did over there. I thought tracking was a good idea. (UB) There were a lot of negative comments about it but I could see the rationale a liberal arts background so I like the exploration, but I also understand if the state is going to pony up three quarters of your tuition, you ought to maybe produce some results. (UB) eagues say, t look at it (UC). These advisors indicated that when casual conversations arose regarding tracking, their view s often differ ed from their coworkers. These differences in perceptive prompted them to evaluate their stance s They discovere d the origin of their thoughts and paused to consider the value s inherent in another point of view. Social Learning Opportunities Impact Sensemaking Considering what Walsh and Ungson (1991) say about organizations being reservoirs for socially constructed meaning ; social learning opportunities apparently softened initial discontentment and confusion expressed by some advisors about tracking as represented by the following quotes :


62 Before I understood it, I was very wary of it. I thought it would be a lot more work bureaucratically and administratively. I know that I would really have to understand it. I mean, this was something new and I was going to have to learn more about it; start studying it. (UC ) just doing it because you have to and not recognizing the full benefits of what it could be until you learn more about it. (UC ) Well I think with anything, wi not really sure about th e logistics behind it. A lot of what you ally involved directly with the process. I guess it is hearsay and it is pass ed on mainly as hearsay and there are mixed feelings about it. (UB) Social learning opportunities gave advisors an outlet for expressing concerns and a forum for building meaning about changes in their work. There were minimal references made by UB advisors regarding participation in formal and informal social leaning opportunities. For advisors at UB who did not share reflections about offer ing input to administration or participating in meetings, it remains unclear to what extent their sensemaking was delayed or hampered. Their comments indicated they tended to construct their understanding of the tracking system with limited information. McCaskey (198 2) contends that in situations where the nature of the issue is unclear and the source of information is questionable ; people often become overwhelmed with a barrage of conflicting messages, a lack of reliable information, and varied interpretations. Wheth er these advisors were isolated by the location of their office, discouraged from sharing feedback, or limited by their own temperament, reducing the


63 outlet for expression decreased the chances for meaningful reflection. Recalling that sensemaking requires stepping forward in action to construct reality retrospectively ; implies that without a place to discuss the initiative, the meaning of sensemaking is thwarted. Self Directed Learning Advisors at each institution reported engaging in self directed le arning to enhance their knowledge of academic policies, procedures, and programs at their institution. In addition, some sought to make connections between the existing literature on retention and achievements and their efforts to implement tracking. In t his study, self directed learning included the review of institutional websites on transfer and articulation policies, researching links between majors and career fields, creating materials to support advising sessions, and reviewing literature pertinent t o their profession. A UC advisor talked about her professional responsibility to become knowledgeable about all the majors : I feel like I have to know [ for ] myself. It s number one becoming very familiar with the majors and the maps. I was in Business b efore and I know them [ the course sequence for Business ] to a but then I came here [ to a centralized office ] and with tracking, I was like, WOW, I gotta know criminology and I have to know nursing, and I have to know all those majors and how they are related and what majors are going to require calculus and which ones require chem. (UC) Each advisor at UC reported that due to tracking they needed to increase their knowledge level for each degree program. This need led to reviewing and organizing docume nts for


64 easy access during their advising sessions. When one advisor was asked how she had become so conversant with all the material on tracking, she shared the following: I just did it myself and put the binder together with all the questions that came in with the students. (UC) Another advisor talked about using information on the web to enhance her sessions and increase the accuracy of the information she was sharing: This website has become a lifesaver. It has all the majors here and the maps that go with them. (UC) At UB, an advisor pointed out that being self directed in her learning was necessary due to lack of clear direction : figure out wh [ advisors ] going ut that never came to fruition. I am out here in the department creating it as I go. (UB) At UA, an advisor reviewed studies he had once read regarding retention rates : I am actually going to do some research on when a student declares a major an d when they graduate. I think it will make things more meaningful in terms of how to develop tracking. (UA) Self directed learning provided advisors with the specific information they found useful during implementation. RQ 3: How did advisors integrat e the new system and accompanying policies into their daily work? The third question guiding this study sought to explain how advisors had integrated tracking into their daily work. Their responses indicated that integration


65 occurred as a process. The pr ocess of integration began with reflecting on professional identity and culminated with a focus on how tracking benefits students. The process was less a sequential set of steps as it was more a process of consideration for each of the following themes: Reflecting on their professional identity Participating in lea r ning opportunities Reclassifying students Establishing new processes Incorporating academic policies Focusing on how tracking was benefiting students The following sections explain how these i ssues were viewed as part of the integration process. It is appropriate to note that learning opportunities were a significant part of the sensemaking process which allowed for integration. However, learning opportunities were previously addressed to main tain the research question format outlined in Chapter Three r ning opportunities again. Reflecting on Identify Weick (1995) points out the obvio us when he says that sensemaking is a cre ation of the sensemaker. When this relationship is fully appreciated, it provides great insight into the process of senesmaking. The concept of sensemaker, or self, can be understood as the medium in which realities are sculpted, verified, and reinforced. To understand how advisors made sense of changes in advising, researchers must agree that their sense of the situation began with their sense of self. Self in the context of this study is understood as


66 how advisors perceived their interactions with the environment. Their interactions with the world included how they chose to respond to the tracking initiative. Weick (1995) speaks of our preference in response to the environment as a reflection of our identity He suggests that response to t he environment, they proclaim who they are. Therefore, deciding how to engage in implementing tracking was related to how advisors perceived their professional identity. To maintain professional identit y amidst organizational change, Erez and Earley (1993) suggest three objectives that guide decision making about future actions. These objectives include the following three areas: 1) B emotionally 2) P 3) S u s, making it understandable Analysis of the interviews revealed that advisors were attempting to meet these objectives while deciding how to integrate the new system s into their daily work. The foll owing quote shares a reflection of one of the UB advisors as he considered how to define his role of an advisor To talk about identity, it [ the implementation of tracking ] has made us [ advisors ] think about our identity. What is our identity? Do we want to be an ally, an advocate, or more of an administrator? (UB) The reflection suggests that before advisors can decide how to integrate tracking into their work, they must define their professional rol e s If they determine they are advocate s for students, i ntegration will occur differently than if advisors define themselves as


67 administrators. Not alone in his attempt to clarify professional identity, another UB advisor explains the difficulty faced with implementing such a system: As an advisor, from a certa this information with a student in a way that is similar to a counseling approach. Maybe if things are too regimented [ with the implementation of tracking ] just another talking head. ore an administrator than an advisor. (UB) Additionally, a UC advisor stresses concern that performing administrative tasks associated with tracking may compromise her relationship with the student : [ With tracking ] I am more of a faceless administrator wh o makes a few phone calls and types in a few numbers. Lift the hold and then just places them [ stud e nts ] have just taken care of administrative tasks that need to be accomplished. Then they [ students ] [ administrative tasks ] is part of my role, but I also need to talk to students. (UC) Both previously quoted advisors suggest that their role s were to act as advocate s for students. Lipsky (1986) war n s of the inherent conflict faced by frontline workers who see themselves as client advocates when implementing institutional policies : orientation of street level bureaucrats is incompatible with their need to juggle and control clients for bu When trying to advocate for the specialized treatment of students, advisors are arguing against comm on organizational principles that seek uniformity and finite responses to situations. As noted earlier in this chapter, indivi duals seek to interact with their environment s in a manner consistent and coherent with their identit ies Initially, during the sensemaking process used to integrate


68 tracking, advisors tended to disassociate with practices they perceived as inflexible or i ndifferent to variations in the student population ; this reveals an attempt to preserve their professional identit ies as student advocate s In addition to tracking being perceived as administrative, it was also viewed as r interactions with students tend to be guided by developmental philosophy. This discrepancy caused advisors to struggle with integrating size fits following quote from a UC advisor rep resent s the advisor s reflections from each institution : [ tracking ] more prescriptive and a lot of us in advising go into advising to assist students (UC). In the next quote, a UB adv isor determines her developmental approach to serving students is a product of personal experiences with students and educational background : My background, I think my background in student affairs and student development and my previous advising backgroun d with the students [ has led to a developmental perspective ] I read how students transition from high school to about the dollar, [ For administrators ] T his is about the n umber of students in classes. [ For me ] This is about getting students where they need to be developmentally and addressing them on their developmental level, making sure that they are progressing. (UB) She interpreted the actions of administrators as emana ting from a focus on funding and enrollment. In this next quote, a UB advisor highlights the conflict he faces between being responsible to the student and attending to institutional initiatives :


69 We hear so much about retention and my own personal philosop so much. I just want the students to do what i s best for the student. If I lo se a ) Some advisors desired consistenc ies between their professional identit ies and their organizational identit ies organizational image was protected by consistently taking actions that would enhance it. Therefore agreeing with administrative decision making about tracking allowed advisors to strengthen their organizational image s as team player s This quote from a UB advisor : a box. Now you talk about thinking outside the box? Like I said, I saw some people in a box. When you try to categorize everything, everyt hing becomes stiff and you lo at the person and then how does the polic y apply. Not just looking at the policy and then just fitting the person in the box. Of course, I want to follow the rules, but I still want to follow the rules in regard to what is best for the person (UB) organizational image, but conflicted with a philosophy that guided his advising practices. For one UC advisor, longevity in large organizations molded her sensemaking about how to integrate tracking : See, my background has been in the classroom. I was to ld this is what you will do. I just accepted it [ changes in practice or policy ] I have always been trained to accept the upper fold decision. You know, for whatever reason, they see things I


70 ht to challenge. (UC) Finally, one UC advisor expressed a strong conviction that integrating the policy would not be a statement of her identity or role. For this advisor, professional identity was not defined by a new policy, but rather how she chooses to respond to the change. She decided rather than understanding tracking as prescriptive and limiting, it could be used as a vehicle in meet her advising responsibility : role as helping you get to your career, your vocation, faster. I want you to find your path. (UC) Throughout the interview, this particular advisor expressed a tr uly deep sense of self grounded in a personal philosophy she strived to model each day desp ite new policies and practices. In a similar fashion, this UA advisor shared his enthusiasm : Our office is responsible for the successful transition of the first year student from f why (UA) that th is UA advisor quoted revealed more discretion about how the system would be designed h e draws on the mission and philosophy of his department. The creation of the tracking program presents an opportuni ty to enhance his perception of professional identify by constructing a program that will satisfy the Of all the advisors interviewed, UA college advisors did not indicate the y had engaged in examination s of their professional identit ies This may have been


71 unnecessary as their role in implementing tracking was quite minimal. The tracking program required no additional workload and almost no discernable difference in their dai ly work. For college advisors at UA, the integration of tracking required minimal adjustments that were technical rather than philosophical in nature. Reclassification of Students Another aspect to integrating tracking involved the reclassification of students and the use of new terminology to identify groups of students. At all three institutions, decisions were made to group students according to their area s of interest. The categorizing of clients is a standard means of allocating services, according to Lipsky (1980). He contends tha t by classifying clients, front line workers are able to distribute scar c e resources to those who are in dire need. Contrary to advisors in centralized departments who provide unlimited service for masses of transient stude nts identified as focused exploration of a particular discipline. For instance, a student who enjoyed history and psychology courses in high school might identify with the exploratory social science track and eventually be prepared to declare a major in interdisciplinary social sciences. Similarly students proficient in math and science migh t be best suited to the natural science/technology track to prepare for admission in biomedical sciences or geology. Advisors used the exploratory tracks to guide their work with students. At each institution, advisors suggested that reclassifying students into exploratory groups was aligned with student development theories ; this suggest s


72 a degree and career path begins with exploration of their educational options (Gordon, 1981). This quote from a UB advisor is represen tative of advisors at UB and UC : It seems to me [ there was ] might say, more than exploration. You know, the exploration implies a more ight be going loans going on (UB) This advisor contended that students were simply fulfi lling financial aid requirements and choosing courses with no academic plan in mind. The observation made by this advisor was representative of other UB and UC advisors who spoke of til they decided what to do. The majority of advisors felt that exploratory tracks would diminish the aimless wandering that plagued too many of their students. Advisors in this study perceived that reclassifying students into exploratory groupings gave st udents sense s of focus, chance s to express their interest s and test s their abilities in a particular field of study. Moreover it confirmed what courses a student should take that would move them efficiently into a major. Furthermore, moving from the term the student toward academic planning. At both UB and UC, advisors stated that before tracking it appeared that students were aimlessly taking classes, self advising, and h iding behind impressive major classifications without any sign of progressing toward a degree. At UC, the tracking


73 program clearly identified a semester by semester guide for each major ; thus advisors m vocabulary indicated exactly where the student was in the progression of achieving Technology milestones was created to assist advisors in their work. Advisors referred to this pattern of registration blocks and Adjusting students progression and allowing them to complete milestone requirements during the summer , of the students academic record s knowledge of the degree track s and a working understanding of technology behind tracking. The lang uage bein g spoken by advisors at UC was varied considerably than at either UA or UB ; it was a new language that indicated tracking had served to reshape advising. By labeling students term 1 and term 2, advisors were clearly categorizing students achi evement s Lipsky (1980) discussed how frontline workers use categories to develop identities for their clients. These subjective labels allow frontline workers to build processes around each identifiable group. He contends that during policy implementatio n, new language and new practices are established as a means of training clients. Clients, in this case the students, must be taught where they fit in the institutional hierarchy. First they are categorized and labeled and then they are processed accord ing to instit utional outcomes and objective s


74 Establishing New Processe s Advisors understood that with the implementation of tracking, they would be held of a major until graduation. The integration of tracking, according to all but one UA advisor, required increased monitoring, reporting, and documentation. Advisors developed new processes that would allow them to gather and organize important data. Each semester th ere were particular processes they engaged in to insure students were progressing. A UB advisor talked about a new routine since tracking : Here in the college, we now get a list of midterm grades and we run through things like the students who are taking the CLAST to be sure basically that they probation or have been academically dismissed. I try to find out more about how m in so that we can tell them what they have to do to get back on track. (UB) Regular monitoring of GPA s was accomplished by establishing routines according to this UB advisor Now advisors are encouraging students to meet the stipulations of th eir major in a timely manner. I have a time each semester when I monitor their GPA the first seme ster and year; we can help them decide on another major if they are not going to be able to continue in the [ current ] major. (UB) UB advisors talked about int or graduation.


75 Referring students to resources was another practice that emerged during the implementation of tra isolate the cause of academic difficulty. Advisors at both UC and UB noted that they relied upon campus resources to insure students would be successful : If a student is totally lost and he biggest asset from campus. So I told her to go ahead and pick a day where she can schedule a trip to the Career Center. That is true for all the kids that are wanting more information about what their major heading them toward. (UC ) I think clear across the board our j ob is to facilitate matriculation. We are here to lot tor, and I can direct you to whatever line you need to go to. (UC) You [ the student ] might be going through something at home that is affecting your schooling so now it might be necessary to refer you to get that assistance that assistance. (UB)


76 We built a new database to keep track of students that we send to the Career Center. We are making those connecti ons for them and following up on their progress. (UB) Advisors indicated that making referrals to the appropriate resources was even more crucial since tracking. Advisors at each institution employed registration holds to incorporate academic tracking in to their daily work. This administrative action had not been necessary prior to tracking. However, if tracking was to be fully integrated, students would not be permitted to take courses unless the course moved them closer to graduation. At UB and UC, stu dents who were unsuccessful in meeting critical requirements were placed on hold. complete the milestones or fall off track too many times, they will eliminate themselve [ students will ] This advisor, representa tive of others at UC, discovered that students were learning quite quickly that being off track led to serious co nsequences. Incorporating a Major Declaration Policy Another step toward integrating tracking was accomplished by attending to new academic policies. Each institution adopted a major declaration policy to require that students declare a major within a sp ecified number of credit hours. Interviews from this study revealed that the policy was somewhat controversial. It tended to concern and frustrate advisors working with undeclared, undecided or transitioning students The policy gained more support from ad visors working in the college s When addressing the


77 major declaration policy, q uotes from advisors working in centralized offices differ ed from those working inside the colleges : ; b ecause if they started out in some random major, and they wanted to change, they may be too late. (UC) One of our concerns about tracking was, the question was would freshmen be t hose freshman be ready for chemistry the first semester and anatomy and microbiology the second semester of their freshman year. (UB) This advisor was referring to assigning students to coursework that would place them on track for a degree in nursing, but she clarified that she was referring to a emotional development. Would the student have the dedication, the motivation, and the focus to do well in thos e types of courses as an incoming first year student ? In the following quote, the advisor at UA contends that when students identify with a major early on, it meets the needs of parents more than the student according to literature in the field. look at, you know, like Chickering and Tinto and the fact that it does not allow them the flexibility of looking at different things and often times students will come in with a major, switch to keep them the first year because, hopefully, the courses are similar enough, but


78 know, establishing identity, developing (UA) Another theme that emerged from the advisors working at UB and UC with undeclared students was the concern that students might be manipulating the system. policy and to be released from a registration hold. These types of concerns served t o advisor began the journey of sensemaking with hesitation about the need for academic tracking, believing that students were manipulating the system made it easier to conclude that there was little reason to make any real adjustments to their daily processes. McCaskey (1982) revealed that even if people in an organization are certain of the effects they hope to achieve from a change if they are not clear on the rela tionship of cause and effect in this case major declaration and timely graduation, they struggle with how to act appropriately. College advisors shared comments that indicated they saw the value of students declaring a major early on : Previous to the sys as far as students having to declare by a certain amount of completed credit hours. on getting students to decl are to keep them on track. (UB ) [ advisors ] want to get these students into a program before they accrue too


79 They [administration] found that [ declaring a major helps ] so a s tudent is not feeling lost after their first couple of semesters. When students felt like they they would leave the university. (UC) Even while the policy caused some debate am ong advisors and administrators, it was used by both centralized and college advisors as a means of integrating tracking. The policy provided a framework for helping students set goals toward graduation. At UC, one advisor reasoned that advisors should c elebrate declaring a major as a necessary step toward meeting academic goals. She asked students and colleagues to consider the declaration of major as a beginning, rather than an end. A major is not a terminal decision. You are not deciding the rest of y our life right now. You are just heading into the major to study things you are interested in and can build on. (UC) With this understanding, tracking became a vehicle for moving students toward their future. Focusing on Benefits to Students When advisors spoke of their initial reactions of tracking, their emotions ranged from frustration and worry to interest and enthusiasm. Advisors were able to fully integrate tracking when they moved beyond defining it as an administrative mandate. A theme that emerge d from the data suggested that advisors recognized how tracking might benefit students. They theorized that tracking ma de the advising process more structured ; thus students would become well informed. As a result, students were thought to be exercising r esponsibility for their educational planning.


80 Advising Becomes More Structured Without exception, advisors at all three institutions noted that advising had become more structured by implement ing academic tracking. Tracking made academic planning for all majors far more clear. As a result, advisors reported being more purposeful and proactive in their efforts with students. Advisors concluded that students were the recipients of more organized and comprehensive advising sessions. bout where a student was in terms of degree (UB). prerequisites. I am much more comprehensive in my ap proach. Every semester matters. (UC) At all three institution s, four year plans for each major were a new component of positive connotation conveyed by these metaphors s eems fitting considering that each advisor who spoke about the plans felt they were a true benefit to advisors and students. Increased structure in advising was viewed as beneficial to students in transition. When advisors at UB and UC reflected on their own college experience s they recalled feeling lost, confused, and overwhelmed. These reflections during sensemaking prompted advisors to understand academic tracking as a welcome source of structure for their students. It is what students need. I wish I h ad it when I was a student. It makes things more focused and brings your future into greater focus. If you know anything about the millennium students, they love those goals. Tell them what they need to do. (UC)


81 It helps with the transition. My personal ex perience is that I had to take an extra class that I was not told about, so I had to wait to graduate a whole year. I wish my advisor would have known about tracking. (UC) We never had any of this when I went to school. We had to figure it out on our ow n using just a catalog. (UB) Advisors sensed that tracking would clarify the academic planning process and allow students to take responsibility for their educational journey s Prior to tracking, selecting courses was confusing and students became overwhe lmed. Advisors contended that rather than take ownership for their educational choices ; students would often defer responsibility to parents, friends, or advisors. are confused take whatever is this professor, this advisor tells me So they have not really been given an opportunity to take ownership. Well you give them a curriculum and re milestones. You have to take this course by this help grades as well. When you are gi ven a deadline you know you have to get this done by this time. So it gives them goals. (UC) They understand the process better. They are clearer now that we are laying out the path for them. Then, they can make the determination on their own that this is a high priority class. The decision making process starts to become more substantial in their own mind. ( UB )


82 I turn the [ computer ] screen to them and say, his is where you are now. I look ow, do you get it? (UC) Advisors at all three institutions accredited tracking with students taking responsibility for their academic planning. Increased and Earlier Communication Advisors at each institution confirmed that students were benefiting from earlier and more frequent communications with their advisor since tracking. Before knowing would be inclined to forgo seeing an advisor. Advisors reported that this w as anything but the case. Advisors indicated that the increased structure prompted students to seek confirmation about their decision making. Even though four year plans were available to students, advisors at each institution noted students utilizing advising services earlier on and with greater frequency since tracking. Early communication betwee n advisors and students was facilitated at UB and UA by assigning freshmen to a specific advisor. At UB, advisors in the centralized office moved to a system of assigning freshmen undeclared students to a cohort. Each cohort was assigned to an advisor ; thu s, the communication pattern initiated with a clear union between student and advisor. At UA, all students who volunteered to be tracked were advised by one advisor housed within the First Year Advising program. After the first year, if a student had decla red a major, the student would seek advising from a designated


83 advisor connected with the program. Consider what was said by an advisor at UB working with students in a cohort: communication, which were at best, once a semester. Now your communication with them in addition to when communicating with them by forms online, and notifying newsletters, and more intrusive emails, and phone calls. (UB) At all three institutions, advisors agreed that tracking was labor intensive in that it required them to be proactive, intrusive, and purposeful i n their communication with students. Advisors at UA and UC noted that they redesigned orientation sessions to reduce the ratio of advisors to students. They suggested this was necessary to insure that acade mic tracking was fully explained to incoming students from orientation on. That is why we meet in such small groups at orientation. They need they are in a special population. They are handed this plan right at orientation. If they stick to the plan, they are told they will graduate in four years. (UA) Another opportunity for communication emerged from increased monitoring and use of registrati on ho lds. S tudent s UB were placed on hold. The hold would prevent students from registering until they


84 received mandatory advising. In those instances, advisors used the hold as a springboard for discussion to the person t elling them how the policy works. (UB) Not only did the frequency of communication change, some advisors indicated that t he content did as well. Candid communication with students was necessary since tracking and advisors indicated that a more assertive ap proach was keeping students realistic about their progress. Advisors in prescribed tracks such as Visual and Performing Arts, Engineering, Biology and Computer Science had almost no flexibility in course options during educational planning. This meant the always welcome, but always necessary : news. I am over telling students who have gotten more unsatisfactory grades then ave to change their majors. In this way, it may seem punitive. (UC) This advisor laments about having to redirect students to another major when they have fallen off track too often. This UC advisor commented : eting. I mean, that is what has got to happen. We are looking at what you have to have with mapping. There is no real compromise with the milestones. You try to console them, but you are very assertive with the message that they are not going to remain in that major. (UC)


85 At UB, an advisor of a very demanding academic program expresses the inherent conflicted faced by streetlevel bureaucrats working between the goals of students and the institution: friction there. You want to be able to express concern, but you also want them to get through that damn calculus course. (UB) A UC advisor intimate s that students are benefiting from the direct approach she has developed since tracking. She now placed responsibility squarely on students for deciding what path they will take in these rapidly changing times at her university. What I tell them is that n o one is going to whistle Dixie and wave a flag and call (UC) This UC advisor was able to use a student be ing off track as an opportunity to talk about her academic goals : If a student is off map, then I have an opportunity to me understand this. You say you want to be in this major, but what you say and what you are doing is another matter. (UC) In this statement, it appears that the advisor has been able to use the tracking system as an instrument to perform her role as an adviso development by empowering them to evaluate and redirect their behavior. At the same time she has attended to institutional objectives of keeping students on track with their intended major.


86 The messages advisors were sharing with students suggested that advisors had been focusing on the significance Students were not allowed to be passive recipients during advising. Advisors found ways to communicate in a purposeful fashion with students and engage them in the process. Advising was approached as teaching rather than telling. This quote from a UC adv isor addresses what she observed as development on behalf of students since tracking : also getting a little courage now. We could call it courage now instead of pressure. (UC) RQ 4: What messages regarding the new role of advisors were attributed to the implementation of the system? This final research question was posed to understand how advisors thought tracking had impacted the role of advising at their institution. The answer to this question received the most varied responses due to its complexity and the number of variables that appeared to impact sensemaking. In answering this question, advisors drew upon the context in which they worked their professional identity, p rior knowledge, and outcomes since tracking. That being the case, the themes that emerged tended to resemble the institutional lines and will be presented in that manner. One exception was the difference in perceptions held by centralized advisors when com pared to college advisors. This difference in understanding will be shared at the end of this section. At UA, the philosophy, structure, and services offered within a comprehensive first year advising program provided a comfortable fit for the addition of a voluntary


87 tracking program. Therefore, within the centralized first year advising office, the tracking prog ram was regarded as a compliment to previous practice: The philosophy of First Year is basically the same since tracking. The tracking progra m is just one of those smaller special populations we have within our all have sort of special, smaller populations. We continue to build on things and change things, but o (UA) impact on the manner in which they worked with students. Therefore, t hey expressed no worry about its implementation. Perhaps with the growing popularity of the program now, college advisors defined the tracking initiative as an incentive to attract concerned parents with high achieving students to their institution. In fact, among the college advisors, they felt students who participated in the tracking program considered themselves to be in an elite society : Students will come in and say treatment because they are in the program. They are a special population. Even if we have to by pass other policies to get th we do. (UA) UA college advisors seemed to suggest that tracking was an indication that their role would be increasingly shaped by market minded students and their parents.


88 The UA tracking program had become a mode l for other programs at the institution that sought to aid students in achieving their educational goals. Similar to how hat focuses on student success, tracking was de fined as priority to be at the leading edge of trends in higher education. The following quote exemplifies this observation : populations. We continue to build on th ings and change things, but our philosophy wont (UA). At UC advisors were well aware of their position in the state university system. When advisors were asked to consider why tracking had arrived at their institution, [ administration ] (UC). As the flagship institution had successfully imp lemented a tracking system that increased graduation rates, advisors at UC did not seem surprised to be following suit The tracking system at UC closely mirror ed that of the flagship institution. UC advisor s integrated tracking in a manner that would preserve their professional identity by incorporating a new vision for advising. Advisors at UC spoke about how a national professional organization on advising set forth an agenda to redefine advising. Advisin g is Teaching was the mantra guiding advisors as they implemented tracking. More than ever before, advisors found that tracking meant they


89 had to teach students, and sometimes the parents that planning and self responsibility were keys to their achievement : have a good time your first two years. You can worry about a major later. I go, changed. Adv isors as UC perceived tracking to be a sign that times were changing within the state and within their institution. They constructed meaning by linking together their awareness of state legislation, university goals, and professional standards. Advisors at UC received praise for their efforts in implementing tracking. Administration reported that outcomes of their work revealed increased retention and graduation rates. We just heard at one of our meetings that since tracking, our retention rate is up and th at we have decreased the number of students being expelled. So, they [administrators] were giving us credit for that. (UC) Advisors at UC were able to develop a collective sense of what the policy hoped to achieve. In that vein, they were able to create a coherent policy environment for themselves and students during increased accountability and economic hardship s Advisors at UB expressed the greatest depth in their sensemaking process and the most diversity regarding the meaning of the tracking initiativ e. The deep reflections o f UB advisors relates to the degree of uncertainty they experienced during implementation. It is noted that with the tracking initiative ; UB advisors witnessed the restructuring of advising services, changes in leadership, and the addition of new advising positions


90 within the colleges. In addition, administration emphasized the institution's fragile standing amon g peer institutions pertaining to four year graduation rates. Advisors struggle d to construct meaning from the tracking i nitiative that preserved their identity in a transforming organizational culture. Advisors at UB, both inside and outside the colleges, spoke of the tracking initiative as a commentary on their previous performance: s two sides of it. The first si de of it is the administrative level that if we could have a better understanding of who the students are (in what major), where plan for the courses we need to offer and how ma ny faculty we need to hire. We that are lost. T [ to their major ]. know how to get from point A to point B, then they are random ly taking classes. (UB) Advisors indicated that while changes occurred that addressed the effectiveness of advising at their institution, uncertainty remained the measurable outcomes from such k ind of statistics to indicate (UB). A nother advisor had questions about the effectiveness of students declaring a major early on. W orking in an office that helps students transitioning between majo rs, she has questions about the effectiveness of placing students on a track of prescribed courses :


91 I have seen no data on that [ the outcomes of tracking ] how many [ student ] are coming [ for advising after being dismissed from a major ] ? Why are they retur ning [ to our office for advisement on a second or third major ]? What are some of the glitches that can be worked out to narrow the readvising of our students? (UB) For some advisors at UB, both in the centralized office and in the colleges, their lack of certainty addressing their performance evaluat ion, led them to setting their own expectations and motivating themselves to be prepared through self directed learning. Personally, I evaluate myself. As far as parameters or goals (from administration), nope. That is one of the things I have trouble with on my end. There is no great purpose behind my job. (UB) Compounding the perception that measures of success were lacking, some advisors stated there was no standard approach to the implementation or interpret ation of the new system and accompanying policies. The following quote is representative of the majority of advisors interviewed at UB : You get sucked into your own area. There is no standard way of doing this across the university. Each advising office ha s its own advising process and system. I am creating it as I go along. There is no great mission behind my position (UB) Perceived inconsistencies in implementation led to doubt over whether the changes had been successfully implemented. McCaskey (1982) c ontends that in environments where policies and practices are changing, when goals are not explicit or conflicting and measures of success are vague or invalid, people have more difficulty constructing meaning s about their situation s They have more troubl e moving to action.


92 All but one UB advisor spoke about the implementation of tracking as a symbol of the broader transformation occurring within their university. This following quote was representative of thoughts expressed by UB advisors regarding chan ges in the institution. It [ tracking ] does make it little more structured than most people want it to be, but floating or are we you do what you g otta do to get a degree at UB ? (UB) Following this statement, the advisor indicated that tracking was only one indicator of a larger organizational issue. His sense was that tracking was a quasi statement about the need for effective advising, but more imp ortantly changing culture in competitive times. This perception was echoed by other UB advisors who shared that throughout the university, people struggled with questions surrounding the unive

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93 Chapter 5 Conclusion This study explored sensemaking during the implementation of academic tracking at three public universities in Florida. Sensemaking is a cognitive process occurring in organizations that allows individuals to create adapt ive thoughts and behaviors to cope with change. The process is especially evident in times of uncertainty and ambiguity such as when new policies or practices are being implemented. During sensemaking, individuals focus their attention on significant cues in their environment to arrive at an organizations; however, at the frontlines where policy is enacted and services are delivered, the sensemaking of policy actors beco mes critical to policy outcomes. These meaning and make decisions about how it can be implemented realistically. The rationale for studying the sensemaking process of str eet level bureaucrats comes from recent research in policy implementation which suggests that lower level policy actors exercise discretion in enacting policy, the policy is recreated and outcomes are impacted (Spillane, 2004, Brodkin, 2000, Spillane, 19 98). Knowing more about the sensemaking and its practice are created and illuminate opportunities for minimizing them. Exploration of the sensemaking process was a ccomplished by using a case study design that involved collecting data from semi structured interviews. Sixteen academic advisors from centralized and college advising offices at three public institutions participated in the study. At two of the instituti ons, the researcher obtained roughly equal

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94 participation. This was not true for all sites, as one site was represented by half the participants than the other sites The researcher planned to obtain equal representation from each site ; h owever, one of the institutions, UA, had few participants who met the selection criteria. In quantitative studies this may present issues impacting validity and reliability. However, for this qualitative study meaningful data was gathered even with small numbers from one s ite. The collected measures as described in Chapter 3 insured that the researcher captured the voice ; this is sufficient for addressing concerns regarding the trustworthiness of the data. Moreover, concerns that the researcher may have miss qualified participants were interviewed and all three volunteered. tracking program was a small, voluntary initiative ; thus, it produced a limited number of advisors who could be interv iewed oversight street level bureaucracy were used to guide four main research questions. The four questions were: 1. What cues in the environmen t gained the attention of advisors which initiated their sensemaking process? 2. What experiences provided opportunities for learning about the need and nature of an academic tracking system? 3. How did advisors integrate the new system and accompanying po licies into their daily work? 4. What messages regarding the new role of advisors were attributed to the implementation of the system?

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95 Data were collected between March and May of 2007 and analyzed according to measures noted in Chapter Three Data reduct ion methods appropriate for qualitative data were employed to reveal reoccurring themes. Themes were organized to address each of the four main research questions. This chapter will present findings related to each of the four research questions. Implic ations for practice, further research, and a conclusion will also be presented in this chapter. Summary of Findings What cues in the environment signaled the establishment of a tracking system and initiated advisor sensemaking? In this study, although a number of events could have signaled change, advisors focused words and actions to construct a frame of reference for their sensemaking that addressed academic tracking. When upper level administrators spoke about the need to establish academic tracking, their announcements were received as directives rather that simply topics presented to inspire dialogue. The tone surrounding the announcement, the forum in which the announcement was made, and the players involved in the formulation of the tracking initiative all played significant role s in how advisors understood the intent of the tracking initiative. What learning opportunities were provided for advisor to learn about the need and nature of the tracking system? Learning opportunities in this study were categorized as either formal or informal. Formal, structured forums were those offered by administrators in each institution and leadership in professional organizations. Informal, sporadic learning occasions tended to

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96 be organized by a dvisors and guided by their immediate and specific needs during implementation. All social learning opportunities, whether formal or informal, provided advisors a medium for shaping their perceptions about the new initiative. Formal, structured settings a rranged by administrators provided two significant elements during sensemaking. First, the relationships developed between ad ministration and advisors facilitated the implementation process. Advisors received validation for their professional knowledge and emotional support for their effort s in evaluating current advising practices. Social psychologists contend that when administrators go beyond the technical aspects of the implementation process and address the impact that emotions and motivations have on sensemaking during implementation, they encourage meaningful reform (Dunning, 1999). In this study, advisors supported this finding when reporting that the leadership connected with the tracking initiative inspired their commitment to implement the policy. Administrators, who served in an advising capacity prior to assuming their upper level position, used their knowledge to bridge current practices to new procedures aimed at addressing institutional and state objectives. By listening to concerns, troublesh ooting technical issues, and neutralizing feelings of frustration, administrators played a significant the policy. In cases where administrators arranged for regular meetings, they were able to guide the implementation process by planning for information sharing. In these regular meetings, advisors noted that administrators helped to defuse mounting concerns before they became detrimental to the process. Moreover, since administrators initiated new po licies, formal leaning opportunities allowed them to act as sensegivers by filtering

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97 messages from external sources. They offered advisors a new perspective, one more closely aligned with institutional objectives. In this vein, they aligned advisors sense making with their proposed plan. In informal settings, advisors built collaborative networks with trusted colleagues and increased their knowledge of the on campus advising process. They learned how other departments assisted students and ways in which t hey could adjust their daily work to incorporate the tracking initiative. that suggests sensemaking is a social process and social learning opportunities represent a key resource for street level workers during addresses the value of resources for street level workers during implementation He recommends that if administrators are trying to insure successful implementation of a policy, providing avenues for learning necessary skills and knowledge will reach farther than invoking strict bureaucratic controls. Social outlets for the construction of meaning were well received by advisors as they offered networks of support and affirmation of their developing perspective about new practices in their institutions Whether learning was achieved by participating in professional conferences, attending staff meetings, or consulting with colleagues, social advisors who reported engaging in opportunities for social learning, the meaning of the policy and its enactment was more consistent with colleagues in their own institution. Advisors who did not speak of instances of social learning opportunities tended to construct an understanding of the tracking initiative that differed from their colleagues ; it led to variations in their enactment of the policy.

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98 How have advisors integrated the tracking system and accompanying policies into their daily work? Policy, b y definition, tends to be vague and ambiguous. Historically, policy research focused on the failure of policy to create actual change when formulated at upper organizational levels and passed down to those on the fron t line to enact (Barnett & Fudge, 1981, Sabatier & Mazmamian, 1983). Researchers exploring a top down approach to policy indicate that upper level administrators rarely identify explicit procedures of how to implement new policy. Hence, policy en actors at the lower level s are often confounded b y the logistics integrat ing the new policy with existing policies. The integration of tracking involved a complex interplay between professional roles, learning opportunities, and technical challenges. While the process of integration was not clearly line ar when each advisor began at the same point and ended with the same understanding, themes from the data support could be considered discrete stages of the process. The process consisted of the following stages: Reflecting on professional identity Partici pating in learning opportunities Establishing new processes Incorporating academic policies Focusing on how tracking was benefiting students The initial response to tracking prompted advisors to reflect on the complexity of their role s Advisors, especiall y those working with undeclared/undecided or transitioning students, acknowledged that their professional role s involved a dichotomy ; they functioned as both an administrator bound to enforce policy and an advocate for

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99 students. They considered their profe ssional and organizational identit ies a ttempt ing to craft a response that would join administrative duties with advocacy for students. Advisors moved from emotional responses and personal reflections to finding realistic ways to revise their daily work pro cesses. This movement was largely facilitated by changes set forth at upper administrat ive level s These administrators were credited with making changes to the structure of advising, the types of services offered by advising offices, the reclassification of students into exploratory tracks ; they also mandat ed that students declare their majors early in their academic endeavors By complying with changes orchestrated by upper level administrators, advisors concluded that students were benefiting from the a dditional structure tracking provided. Advisors reconciled having to impose structure on students by perceiving it as a necessary step toward increasing student achievement. Since having integrated tracking, advisors perceived students were more self respo nsible and proactive in their educational planning. They observed students making advising a significant part of their college experience s By believing tracking benefited the majority of students, advisors were building coherency between institutional goa ls and professional objectives of facilitating student development. What messages were attributed to tracking regarding the role of advising? The implementation of new policy and practices becomes interpreted as symbolic In t his study, advisors formed interpretations of what tracking might be saying about their role s Their sensemaking resulted in interpretations that varied due to a variety of factors including prior knowledge, life experiences, and professional identit ies H owever, the context in which sensemaking occurred was an

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100 overarching variable that played a profound role in molding the messages advisors attributed to the new policy. In one context marked by open communication between upper level administrators and advi sors, tracking was perceived as an affirmation of the significance of advising to increase student achievement rates. In another context marked by numerous changes to advising, tracking conveyed a message that deficiencies in current advising practices may have contributed to excessive time toward graduation. The three institutions in this study provided different contexts in which sensemaking developed. The contexts differed in four ways during implementation: The scope of change to advising accompanyin g tracking The degree to which changes differed from existing philosophy The level of involvement advisors had in decision making The reported outcomes since implementing new policies and practices. One case in this study revealed an environment in wh ich upper level administrators made large scale changes to advising. Changes in leadership, overall structure, services, and academic policies were perceived as contrary to the existing philosophy guiding advising practices. In addition, advisors reporte d no or minimal involvement in the decision making process. Advisors in this environment engaged in develop ways of coping. In this context, advisors defined tracking as a vehicle for addressing deficits in advising practices. Advisors sensed that implementation moved too swiftly, somewhat inconsistently, and broadly across a diverse array of concerns. Questions lingered whether the implementation of tracking had achieved its desired

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101 outcomes. The message attributed to the implementation of tracking was that the role of In another case in this study, the sensemaking process of advisors during implementation was minimal. The context in which they worked held an existing philosophy that supported the new tracking initiative. For the most part, upper level administrators entrusted advisors with making decisions on methods to establish a tracking program formula ted by the advisors. Therefore, advisors felt a sense of ownership and responsibility for establishing a program that would fit coherently within the existing structure. Advisors perceived tracking as an affirmation of the ir crucial roles in assisting stud ents with transition from high school and their academic challenges, all up until their graduation from college. Tracking also conveyed a message to parents, students, and state policy makers. Establishing a tracking program was a necessary response from i nstitutional leaders to ensure timely graduation which had drawn the attention of public and state legislators. Lastly, in a context where upper level administrators guided university wide changes in advising by initially piloting the program c onsidering the feedback of advisors, providing ongoing learning opportunities, and creating positions for the advancement of advisors t he new policy and practices unified advising around a central purpose. After evaluating the impact of tracking, administrators cred ited advisors with positive outcomes such as increased retention rates, decreased dismissals, and a decrease in excess credit hours. These accolades encouraged advisors to continue with their meaningful efforts. Sensemaking in this empowering context resu lted in a collective

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102 message among advisors that their role was critical to student achievement s and of their meeting institutional goals. Implications for Practice The findings of t his study suggest themes that may be meaningful beyond the context of this study. It is essential to consider how these themes can inform effective practices specifically those occurring in higher education during policy implementation. Administrator s should frame changes in policy in a manner that encourages street level policy actors to evaluate the effectiveness of current practices Frontline workers need to be involved in appropriate aspects of decision making during policy implementation Learnin g opportunities need to be provided to facilitate and guide sensemaking Frame the Picture Messages fashioned by administrators addressing the new initiative were the genesis for advisor sensemaking. Beyond initial announcements made by administrators pe rtaining to tracking, their words and actions during implementation guide d the process. When positive interactions occurred between administrators and advisors, advisors were motivated to continue their commitment to policy enact ment It is reasonable to r ecommend that administrators be mindful of the mood s they create when introducing change. Bolman and Deal (1991) discuss the significance of symbols used by leadership during organizational change. These symbols are extracted from administrative actions su ch as speeches, presentations, the inclusion and exclusion of particular individuals in meetings, and the appointment of new positions (Gioia & Chittipeddi, 1991). These

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103 symbols become a framework used by frontline workers to interpret the need for change. When administrators depict a new initiative with images of excellence, innovation, and equity, people involved in the transition can identify their efforts as a unique contribution in creating positive change. Additionally, administrators can serve as fil ters by determining which messages from the external environment should be celebrated, which need to be examined, and which may need to be qualified. Another vital leadership role includes the emotional support leaders provide in times of uncertainty and c hange. In studies with teachers tasked with implementing reform in their classroom, research indicates that teachers are quite personally and professionally engaged and often display strong emotional reactions to the reforms. When they determine that cur rent practices have been questioned, devalued, or misunderstood, they become frustrated and unresponsive to administrative requests (Schmidt & Datnow, 2005 ). Advisors in this study declared that advising is a form of teaching. In doing so, they displayed s imilar negative emotions described in earlier studies with teachers. However, when advisors sensed their work was understood and valued by administration, their relationship s with administration p erceived or actual f ueled positive feelings necessary to sus tain the implementation process. Studies in policy implementation suggest that discretion of street level bureaucrats p ublic service professionals responsible for delivering client service s a ccounts for much of the variability in policy outcomes (Spi llane, 2002 ; Hill, 2003). While this study did not seek to correlate variations in the policy implementation with frontline discretion, notably, advisors used discretion when developing work patterns and

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104 routines based on their unique understanding s of the policy. Th us their understanding s of policy objectives produce critical information for administrators. Advisors who participated in discussions about the establishment of tracking expressed a clearer understanding of how its impleme ntation would modify student behavior to meet institutional goals. When advisors were included in decision making during certain phases of implementation, they assumed a level of responsibility for its design and success. Their inclusion in the process all owed them to shift from a personal perspective in their sensemaking efforts to one that was collective and collegial. Hence, a dministrators who acknowledge discretionary professional role s at various organizational levels of during implementation should c onsider inviting them to participate in discussions when appropriate. Provide Learning Opportunities Advisors who participated in learning opportunities tended to express a clearer understanding of the reasons for the tracking initiative or the need and how to integrate it s nature i nto their daily work. Self directed reflection and talking with close colleagues allowed advisors to engage in sensemaking that created meaning of the new initiative. However, limited interaction with formal learning opportuni ties tended to lead to subjective meanings. These policy definitions and their role s in its implementation went unchallenged and remained vague. Leaders should play a role in shaping sensemaking during implementation beyond initial messages at its outset. They can create learning opportunities, formal and informal, during implementation that can guide the direction of sensemaking This is accomplished by promoting its occurrence in a professional, collegial environment rather than exclusive circles of frien ds.

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105 Weick (1995) recommends to this effect by suggesting administrators talk the walk rather than walk the talk He describes a pattern of learning about what is believe d and begins with action (walking) This culminates with thinking and reflecting on actions re mains resistant to change. It remains vital for administrators to create opportunities for testing new practices and then evaluate their benefits. By follo w up s on trials and errors with discussions about what was experienced and learned, adaptive thinking and behavior will more likely emerge over time. Further Research Designing studies that focus on the sensemaking of lower level policy actors charged w ith implementing change can offer insights into the gap between policy and practice. This study was designed to explore the process, but further research will help explain the process. While this study did not seek to identify differences in how professi onals at various organizational levels make findings suggest that research designed to examine this possible contrast is warranted. In this study, administrators influence d the sensemaking of advisors. Th is it would be prudent to examine how the sensemaking process of administrators compared and contrasted to those at lower levels. Do administrators arrive at different meanings about the same initiative? What variables from the environment, both external and internal to the institution, impacted their sensemaking on the issue? What information is considered when administrators select which messages to use in their role as sensegivers? ower level

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106 discrepancies in policy interpretation s during sensemaking. This study was not designed to uncover how individuals who participate in social learning opportunities, both formal and informal, and those who rem ain isolated make sense differently. What exactly occurs during collective sensemaking that explains how meanings of the policy message are constructed? Can social learning opportunities be constructed to offer realistic scenarios that allow for practicing sensemaking? Further research could address these issues and provide recommendations for those leading policy change s in their organization s In conducting the interviews, it became apparent that some advisors had an awareness of their own sensemaking pro cess es By examining their own thinking, they made adjustments to oversimplifications in favor of more sophisticated mental frameworks. Research can address whether an awareness and understanding of the sensemaking process expedites the formation of adapti ve thoughts and behaviors. Answering this question might suggest a topic for professional development for those involved in organizational change initiatives. After analyzing the data from t his s tudy, policies and practices associated with academic trackin g were responded to as a symbol of changes within higher education. Perhaps reviewing literature that addresses the impact of organizational change on connection among poli cy implementation, organizational change, and sensemaking in future research.

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107 Future research can offer a richer picture of what variables impact the sensem aking of street level bureaucrats and whether the delivery of policy truly reflects their understan ding. Concerning the first point, the researcher could have collected more information on the background of each advisor. Data such as age, prior work experiences, years in advising, and educational background were often referred to by the advisor, but no t systematically collected at the outset. This type of information may have provided a more comprehensive advisor profile. Comparing the profiles of advisors may have illuminated factors that impacted their initial reaction s to trac k ing and ongoing sensema king. A ddressing the second point, future resear ch could explore whether street level workers actually enact policy according to their understanding of it, or whether barriers such as technical challen ges or lack of authority impede connecting their unders tanding with their enactment. Observations could have been conducted to understanding of tracking were detectable in their interactions with students. Finally, the methodology in thi s study could be strengthened in future studies by examining only one institution and following the participants through a course of time The phases of their sensemaking could be documented in a phenomenological approach well suited for research explorin g a process such as sensemaking. Conclusion At three public institutions, institutional leaders responded to a statewide objective of increasing four year graduation rates by establishing a system of academic tracking. Advisors tasked with implementing tr acking engaged in sensemaking to interpret what message tracking conveyed about their role s. It would also determine how to incorporate tracking into their daily work. Their sensemaking was initiated by the

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108 actions and words of upper level administration and was shaped throughout the integration of the tracking initiative. Sensemaking was facilitated for advisors who engaged in social learning opportunities ; as they provided a means of addressing obstacles, sharing experiences, and gaining needed support d uring implementation. Issues of professional identity, diverse work experiences, educational backgrounds, and environmental contexts impacted sensemaking. Even with varied conclusions addressing what message tracking conveyed about the role of advising one message was most common among advisors : t racking was only one form of change visible in higher education. Advisors witnessed changes in higher education that expanded beyond their department s by funding structures and the economic climate in the stat e By engaging in sensemaking, advisors drew upon their prior knowledge and experience, but also considered t heir environment s for context clues to help them understand why change was occurring. In thei r search for understanding, the majority of them expr essed an aware ness of the tenuous position administrators occupy when trying to formulate institution al policy one that will guide existing practice toward meeting the d tracking accepting that it was not a measure to define the limits of their efforts with students. They could still build unique relationships with students within the framework of the new policy. Whether advisors understood how their sensemaking may have defined the limits and effectiv eness of tracking and its intended outcomes remains to be seen. Research in policy implementation suggested links between strategic sensemaking and organizational performance (Thomas, Clark, & Gioia, 1993). The relationship among cognition, action, and outcomes suggests that sensemaking is the medium for

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109 organizational change. When lower level policy actors are not cognizant of the espoused meaning of a policy, the discretion they exercise in their service to students, clients, or customers will undoubte dly fall short of producing anticipated outcomes. Moreover, if streetlevel bureaucrats incorporate new policy into existing practices in a merely superficial manner, the hope for real reform is dismal Knowing how and what lower level policy actors think about a policy is defined by more than merely uttering politically correct sentiments of support for colleagues. Leaders who appreciate the impact of se nsemaking on the policy process will have gained valuable insights to initiate and guide change. The con tinued study of implementation from a cognitive approach will encourage practitioners to develop a collective understanding among policy actors at various levels of the organization This will effectively implement polic ies create coherent policy environm ents, and maximize sustainable organizational change s

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110 References in urban high schools. Educational Policy 17 (3), 291 316. Barnett, S. & Fudge, C. (Eds.) (1981). Policy and action London: Methuen. Bracco, K.R., Richardson, R., Callan, P.M. & Finney J.E. (1998). Higher education governance: Balancing institutional and market influences. Washington, D.C.: The National Center for Public Policy and Higher E ducation. Bolman, L., & Deal, T. (1991). Reframing organizations: Artistry, choice and leadership. San Francisco: Jossey Bass, Inc. Brodkin, E., (2000). Investigating Policy's 'Practical' Meaning: Street Level Research on Welfare Policy. JCPR: [Working Paper Abstract]. Retrieved on May 5, 2006, from Business Week Online (2006). Florida State University Retrieved December 13, 2006, from tm Carey, K. (2004). A matter of degrees: Improving graduation rates in four year colleges and universities. Washington, D.C.: Education Trust. The Carnegie Foundation for the Advancement of Teaching. (2006). The Carnegie Classification of Institutions of Higher Education. Retrieved on September 26, 2006, from Carnevale, A.P. & Fry, R.A. (2001). Economics, demography, and the future of higher education policy. Retrieved September 10, 2006, from

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111 Coburn, C. (2005). Shaping teacher sensemaking: School leaders and the enactment of reading policy. Educational Policy 9 (3), 476 509. Creswell, J. (1998). Qualitati ve inquiry and research design: Choosing among five traditions. Thousand Oaks, CA: Sage. Creswell, J. W. (1994). Research design: Qualitative and quantitative approaches Thousand Oaks, CA: Sage. Crookston, B. (1972). A developmental view of academic adv ising as teaching. Journal of College Student Personnel, 13 12 17. DiMaggio, P. J., & Powell, W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality on organizational fields. American Sociological Review, 48 47 60 Dunning, D. (1999). A newer look: Motivated social cognition and the schematic representation of social concepts. Psychological Inquiry, 10 (1), 1 11. Dutton, J. E. & Dukerick J. M. ( 1991 ) Keeping an eye on the mirror: I mage and identity in organiza tional adaptation. Academy of Management Journal 34: 517 554. Eddy, P. (2003). Sensemaking on campus: H ow community college presidents frame change. Community College Journal of Research and Practice 27 :453 471. Elmore, R.F. (1980). Backward Mapping: Im plementation Research and Policy Decisions. Erez, M. & Earley P. (1993 ). Culture, identity, and work New York: Oxford U P

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112 Florida Department of Education. (March 18, 2004). Education Commissioner Jim Horne, Board of Governors Chair Carolyn Roberts and Universities Chancellor Debra Austin Announce Florida Public University Graduation Rates Rank Well Above National Average, Encourage Universities to Do More. Press Release. Retrieved August 13, 2006, from F lorida State University. (2006). Academic Advising/Academic Support Services Retrieved August 15, 2006, from Florida State University. (2006). Academic Interest Mapping Retrieved on August 1 1, 2006 from Florida State University. (2006). Academic Programs and Degrees Retrieved on December 12, 2006, from Florida State University. (2006). Undergraduate Studies, Advising First Retrieved on August 11, 2006, from Florida State University Factbook 2006 2007. (2006). Headcount Fall Semesters. Retrieved December 14, 2006 from, 07/Enrollm ents.pdf Gall, M.D., Borg W.R., & Gall, J.P. (1996). Educational research: A n introduction (6 th ed.). White Plains, NY: Longman. Gioia D.A. & Chittipeddi K. (1991) Sensemaking and sensegiving in strategic change initiation, Strategic Management Jour nal 12 (6) (1991), pp. 433 448. Gordon, V. N. (1981). The undecided student: A developmental perspective. Personnel and Guidance Journal, 59 (7), 433 439.

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120 Appendices

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121 Appendix A : Contents of Email Dear colleague, Please allow me to introduce myself and request that you share your insight in a study I am conducting entitled, Academic Tracking Systems at Three Public Universities I am a doctoral student in the dissertation phase of my Higher Education Leadership program at the University of South Florida. I am sure you are awa re that in the past five years, students, faculty, and administrators have been affected by unprecedented changes occurring in higher academic tracking systems have signified a t rend toward accountability and efficiency. My proposed study seeks to provide an opportunity for learning about the implementation of academic tracking systems in Florida institutions from advisors and coordinators of advising units. I am asking for your participation in this study by agreeing to an interview. Please respond to this email if you wish to participate in the study. Additional information will be forthcoming via phone call regarding a date, time, and location on your campus for your persona l interview. Respectfully yours, Jeany Gonzalez 813 924 2821

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122 Appendix B : Confirmation Email Dear colleague, Thank you for agreeing to participate in the study, The s Role during the Implementation of Acade m ic Tra c king Systems at Three Public Unive rsities Your interview will be a unique contribution to the findings. Again, the purpose of the study is to explore the implementation of the academic tracking sys tem and accompanying policies at your institution. My hope is that the findings of this study will be of use to administrators in higher education as they engage in policy implementation and organizational change. From our communication our scheduled a ppointment is for__(day______ at __(time)____________. I will meet you _(location)__________. I will email you one week prior to the interview to confirm. Again, thank you for your interest in participating in the study. I look forward to meeting with yo u in the near future! Sincerely, Jeany Gonzalez

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123 Appendix C : Interview Guide Thank you for agreeing to participate in the study. The purpose of the study is to explore the implementation of the academic tracking system at your inst itution. If there are any questions that seem vague or unclear, please feel free to stop me and ask a question. I may also ask additional questions to be certain I fully understand your response. 1) I would like to begin by asking you to tell me a bit ab out the tracking system/program developed at your institution. 2). How did you first learn that your institution was considering implementing an academic tracking system? For instance, did you attend a meeting where the track ing system was discussed; did you receive emails about its establishment, perhaps conversations with colleagues? 3).What messages did you receive about the need for implementing a new system/process in advising? For instance, wh at was the reason given for its establishment, how it would impact advising, the expected outcomes of establishing system? 4).What are your own thoughts about the need for implementing a tracking system? 5). Did the implementation of the system require any changes in policy or practice regarding when and how students declare and change majors? 6). Did the identification/classification of students change? 7). Has the advisement of students changed with the advent of a tracking sy stem? By advisement, I am referring to the way you communicate with students about their major and course selection, the type of relationship you have with students, the level

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124 Appendix C: (Continued) 8) Do you find you have made any adjustments in how you work with students? If so, in what ways and how have you been able to make necessary changes? 9). Do you think the role of advising has been affected by the implementation of an academic tracking syste m? Why or why not? Thanks again for your participation. You will be receiving a copy of the study when it is completed

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125 Appendix D : Informe d Consent Social/Behavioral Adult Informed Consent University of South Florida Information for Participants of Research Studies The following information is being presented to you to assist in your decision making regarding you participation in a minima l risk research study. Please read carefully. Address all questions or concerns with the Person in Charge of the Study. Title of the Study: Academic Tracking Systems at Three Public Universities Principal Inve stigator: Jeany Gonzalez Study location: University of South Florida, Tampa University of Central Florida, Orlando Florida State University, Tallahassee You have been asked to participate because of your position during the implementation of the academic tracking system at your institution. General Information about the Research Study The purpose of this study is to explore the sensemaking of advisors, coordinators, and mid level administrators during the implementation of their academic trac king system. The intent is to more fully understand how this complex cognitive process impacts the implementation of new initiatives and leads to change, not only in daily processes, but change within the organization. The information from this study will enhance the breadth and depth of current policy research studies by approaching implementation from the analytic viewpoint of approximately 30 professionals involved on the frontline of the policy experience. Plan of Study Your contribution to this study will consist of granting an interview to the principal investigator. Depending on the depth you choose to provide, interviews will take approximately 1 hour. Interviews will be audio taped. Payment for Participation Your participation is voluntary and you will not receive payment for your participation. Risk and Benefits

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126 There are no known risks to participating in this study. You will not directly benefit from participating. However, by taking part, the overall benefit is that you have shared your insigh t regarding your experience. Appendix D: (Continued) Your consent by signing this form, I agree that: I have fully read or have had read and explained to me this informed consent form describing a research project. I have had the opportunity to question one of the persons in charge of this research and have received satisfactory answers. I understand that I am being asked to participate in research. I understand the risks and benefits, and I freely give my consent to participate in the research project o utlined in this form, under the conditions indicated in it. I have been given a signed copy of this informed consent form, which is mine to keep. Investigator statement to be I certify that this participant is being provided with an informed consent form that was nature, demands, risks, and benefits involved in participating in this study. I further certify that a phone number and email is being provided in the event of further questions. ________________________________ ___________________________________ Signature of Participant Printed name of Participant Date ________________________________ Jeany Gonzalez ________ Signature of the Investigator or Print name of investigator Date Authorized research investigator(s) Designated by the Principal Investigator

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127 About the Author Jean McCarthy Gonzalez is the daughter of James and Jean McCarthy, first generation immigrants from Ireland and Italy respectively. As one of five children growing up in the Northeast, family, faith, education, and a strong work ethic were values that guided her desire to enter the field of in Social Science Education and taught in several public schools, then a Masters degree in Counselor Education which allowed her to serve as a school counselor. Since working in the public sc hool system, she has found her home in s tudent affairs in higher education. Entering the Ed. D. program in Higher Education at the University of South Florida However, s he continues her lifelong education through professi onal development in student affairs, research in higher education, teaching leadership courses, and the invaluable lessons that come from raising two incredible children.


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