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Community/corridor traffic safety programs


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Community/corridor traffic safety programs a resource manual
Physical Description:
vi, 64 p. : ill. ; 24 cm.
University of South Florida -- Center for Urban Transportation Research
Florida -- Dept. of Transportation. -- Safety Office
United States -- National Highway Traffic Safety Administration
USF Faculty and University Publications
Center for Urban Transportation Research
Place of Publication:
Tampa, Fla
Publication Date:


Subjects / Keywords:
Traffic safety -- Handbooks,manuals,etc -- United States   ( lcsh )
bibliography   ( marcgt )
non-fiction   ( marcgt )


Includes bibliographical references.
Additional Physical Form:
Also available online.
Statement of Responsibility:
prepared by Center for Urban Transportation Research.
General Note:
"May 1994."
General Note:
"Prepared by the State Safety Office, Department of Transportation, State of Florida, in cooperation with the National Highway Traffic Safety Administration..."

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aleph - 024058563
oclc - 37684588
usfldc doi - C01-00054
usfldc handle - c1.54
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Community/corridor traffic safety programs :
a resource manual /
prepared by Center for Urban Transportation Research.
Tampa, Fla. :
Center for Urban Transportation Research,
vi, 64 p. :
ill. ;
24 cm.
"May 1994."
"Prepared by the State Safety Office, Department of Transportation, State of Florida, in cooperation with the National Highway Traffic Safety Administration..."
Includes bibliographical references.
Also available online.
Traffic safety
z United States
v Handbooks,manuals,etc.
2 710
University of South Florida.
Center for Urban Transportation Research.
Dept. of Transportation.
Safety Office.
United States.
National Highway Traffic Safety Administration.
USF Faculty and University Publications.
t Center for Urban Transportation Research Publications [USF].
4 856
h HE5614.2
i .C65 1994
x 9/24/97 jm
gift/President's Office location jek


Community /Corridor Traffic Safety Programs A Resource Manual Prepared by CUTR Center for Urban T ransporta tion Research College of Engineering, University of South Florida Tampa, Florida May 1994 1994 Center for Urban Transporution Research


! COMMUNITY/CORRIDOR TRAFFIC SAFETY PROCRAM MANUAL Tbis :-cport was prepared for the State Safety Office, Dcp2nment of T r3.DSporution, State o f Florida in c ooperation with the N3tional Highway T rnfic Safety, U.S. Department of Tran sportation and/or Federal Highway Ad.mio.istra.tion. U.S. Department of Trans ponatioo. The conclusions and op inion s expressed in these repons oue those o f the Ce-nter for Urb2.0 Tn.nspom.tion Research in 1he College of En g i.neerint at the University of South do not oe

COMMUWIWICORRIDOR TRAffiC SAFHY P ROGRAM M"'WUAl ! Contents FOREWORD.. .. ..... .... .. ... ... .......... ... .. ... ................. .. v Execu tive Summary... ...... .. .... ... .. ..... .... .. ..... ... .. ... ... .... . 1 Section One: INTRODUCTION . ... ... ... ..... . . ... .. .. ..... ...... .. ... .......... 3 Pu rp o se.. ......... . . . ..... ... .... ... ... ... . .... .... . . ... ... ....... 3 History . . ... ... . . . . ... ... . . ... .......... ... .... .... ... .. . .. .. 4 Orga mzatLo n . .... ......... ... .... ...... . ... .... ... . ... ..... . . 6 Se c tion Two: THE LEAD GROUP ..... .. ... ..... .. .. ... ........ ............ .... .... . 9 I n t r o duc t ion .... .... ........ .... ........ ..... .... .... ... ... ... ...... 9 Duties of the Lead G roup......... ....... .... .... ... .... ..... 9 Do cu men ti ng the Need f o r a C/CTSP .. ... ... . ....... 10 Selecting a Corrid or(s) .... ... ..... .... ..... .... ... . . . . .... ... .. 10 Se tti ng Goals . ... . . .... ..... ........ . . .... ... ... .. . . ... ....... 1 1 D efining Obj ectives... .. .. .. .. .. ... . . . ................. .. ... .... 12 Selecting a Coordinator ... ........... ............. ... ... ... ....... 15 Sec tion Th ree: THE ST EERIN G COMMITTEE. .... ..... ...... . ......... ... .... 19 IntroduCtion .. ... .. .... ... .. .. ... . . ... .... . . . . . ... . .. . . ..... 19 Duties o f a Steering Committee ........ ...... .... . ...... ... 19 Establishing and Using a Steering Committee ...... 2 0 State Fun ding . .. .. ... ... . ... . ... .... ... ... ..... ...... ... ..... .. 21 In-K ind Contributions ......... ........... ........... . ........ . 22 Section Four: THE ACTION TEAM ... . .... ... .. .. ........ ... .. . . ..... ........ 25 In t ro duction........ ...... ... ..... ... ...... ............ .... ... .... .... 2 5 Duties of the Action Team. ...... ........... ....... .......... 2 5 E stabl ishing and Usin g an Action Team......... . .... 26 Action Team Meetings . . ... . . ... ........ .. .. ........ .... ... 26 Evalu atio n .. ... ...... ... . ... . ...... ........... ...... ... . ........... 27 Cenur ror Urban Transporurion Rtsnrch 111


! COMMUNI TY/CORRIDOR TRAF F I C SAFETY PROGRAM MANU A L Sect i o n F i v e ; SUBCOMMITTEES . ..... . .. ..... ........ . . ... . . ... .... . . ...... 31 I n t rodu c tio n ...... . ....... ....... ... ...... .... .... ........... . ..... 3 1 D u ti e s S u b c o m m i tte e . . . . . . ... .. .... . ..... . . .... 31 E sta b lishing and U sing Subco mmit tees .... .. ... ... . . . 32 S u b co m mit tee Meetings .. ... ... . ..... ... . .... .... ... .. ... . ... 33 Kick off Events... .... . . . ..... .... . ... .... ... ..... .... ......... ... 3 3 Aft e r t he Kick-o f f Event . .... .. ... ... ... . . . .. . . ... . ... 37 Appendix A ; CASE STUDIES..... ... . ........ ..... . . .... . .... . . . . . . . . . . 39 A ppendix B: DIRECTORY O F R E SOURCES..... ............... ............... 5 1 Appendix C: SAMPL E O F FLORIDA A VENUE AR1WORK .. ........ 54 Appe ndix D: SAMPL E OF l-4 AR1WORK .. .. ........... ............. .......... .. 5 6 GLOSSARY................ .. ............... ........................................ 5 9 REFEREN CES.... .. ........................... ........ ........ .............. 63 I V C enter for Urba n TranSPor uOOn


COMMUNITY/CORRIDOR TRAFFIC SAFHY PROGRAM MANUAl ! Foreword The sa f e driving task requires the complex integr ation of highway, driver, and vehicle respons i bili ties. If one o f these components is d eficient, a breakdown in the safe driving t a sk may occur that can l ead direct l y or indirect l y to a traffic crash. Traditio nal highway safety programs have limited themselves by focus ing o n o n e of these thr ee comp o nents. Additionally, program focus has been dependent upon the group responsi ble for implementing the hi ghway safety program For example, highway en gineer s may define hig hway crashes as enginee ring problems an d pursue engineering solutions, while traffic enforcement p erso nnel may define highway crashes as human performance problems and pursue enh a nced enforce ment solu tions. A more comprehensive app roach to highway safety program ming called community I corridor safety traffic programs (C/CTSPs), has been deve l oped C/CTSPs repres ent and benefit from a group a pproac h to id entifyi ng and so lv ing highway safety problems. T he C/CTSP approach targe ts deficiencies for each of the driving task componentsthe highway, t he driver, and t h e vehicle Well-developed C/CTSPs also t arget improved emergency medical services. Through the efforts of the Flori da Department of Transpor rat i on's State Safety Office, C/CTSPs hav e been pioneered successfully t hroughout Florida. Now, revis ions to Title I of 23, Code of Federal Regulation Subpart D, call for states to coordinate and integrat e broad based safety programs such as corridor and commun it y based traffic safety act ivities. Ctnttr fcxUrban T r.lnspon. nlon v


! COMMUNITY/CORRIDOR TRAFFIC SAfETY PROGRAM MANUA l V I T his C/CTSP impleme ntat i o n manua l was d eve l o p ed and written by t he Cen te r f o r Urban Transporta tion R esea rch (CUTR) in fulfillment o f an evaluat ion sub-grant wi t h the State Safety Office. It was prod uced t o provide a brief over view of the steps inv o lv ed in planning a nd implementi ng C/CTSPs in Florida. This manual is d es ig n ed to be a starting point for d evelo pment of a new C/CTSP. Because e ach community in Florida has its own unique h i g hway s afety problem s and its own uniq u e resources, no ex act formul a for creating a successful C/CTSP ex ists. Therefore, t hi s m a n u al is des ign ed to be only a p reli minary guide. It provides ideas and strategies t hat h ave been successful elsewhere. The ma nual al so includes additional reso urces such as a contact lis t a nd r efere nce s to source materials All are provided to be used as a springboard for the development of other C/CTSPs in Florida. Ctnttr fof Urban Transporution R .esear

COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL +!+ Executive Summary The purpose of this manual is to provide a resource to com munities seeking a new approach t o sol v ing highway traffic safety problems. It is designed to assist the user in establish ing a framework for m ul ti-agency cooperation-a communi ty/corridor traffic safety program (C/CTSP) C/CTSPs use innov ative methods t o fashion unique highway traffi c safety s olutions. C/CTSP activ i ties run a full range of activities, from pro gram planning through implementatio n and evaluation. The goal i s for C/CTSPs to become Successful program implementatio n s hould generate mor e planning, which is designed to generate the cycle over and over again In this mann er, as problems are solved, others are advanced in importance and those in-turn, require additional plann ing action, and eva luat i on. T h e structure o f a C/CTSP is fluid, not fixed, and var ies with the current needs of each co mm unity. The C / CTSP begins with concerned peop le who motivated by local hig h way sa fety problems, beg i n to explore potential sol u t ions. As the original group of p eople begin t o identify and d e f ine their highway safety problems, the structure of t h e C/CTSP becomes clearer. T h is manual presents a model organizationa l structur e to facili tat e the communication of the C/CTSP process b y u sing the following four groups: Lead Group, Steering Committee Action Team and Subcommittees The major focus for the r eade r, therefore, should be the kinds o f tasks to be complet ed and not a r igid adherence to this group s t ructure. Many of Center for Urt>Jn Transporution Restarch


COMMU NITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL 2 t he t as ks, processes, and activities identified he rein co uld be utilized in a local C/CTSP, but not all nec essar i ly will be. Within the C/CTSP, structure i s dynamic, and mem b ers of one group tend t o become involved in mul tiple tasks. Many o f these tas ks cross over and require t h at skilled persons fro m other gro u ps o r persons from outside th e C/CTSP, beco m e involved in some phase of accomplishing tasks in order to ensure their success. Ther efore group members play many roles and t ake on mult iple responsibilities, all of w hi c h will evo lve and change over t ime. The following g rap hic dep i cts the interact ive natur e of the g r o ups involved in C/CTSP. C/CTSP Interchangeable Roles Steering Committee Lead Group Subcommittees lo r TI'."Jnsp.orudon Res.urch


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL +!+ Section One Introduction Purpose E very community has a corridor renowned fo r its high numbe r of sev e r e or f atal cras hes. In Del aware County, P e nns y lvania, US 322 is such a corridor and i c was a fatal crash on chis highwa y chat led c he G o verno r of Pennsy l vania to in i t ia t e a Corridor Saf ety Improvement Program Those initi al effons have n ow ev o lved in t o Community/Cor rido r Traffic Saf e t y Programs (C/CTSP s). A C / CTSP is a comm unity-wid e, mu l ti-agency approach to improving s afety a long one o r more crash-prone corridor$ The approach focuses on improvem ents to the highw ay, driver perf o rmanc e the vehicle, and emergency m e dical services. The goa l is t o im plement in i tiatives tha t are safety related, lo w -co st, and qu ick and relatively easy to implem ent. A C/CTSP moves communi t ies awa y from rely ing onl y on ph ysic al hig hway improv emen ts that improve sa fety and enc ourages them to utilize m u ltiple agencies and resources for n ew highway saf ety st rategies and ideas. It i s an att ract ive o ption for commu nities stymied by t he rising costs and environmental controver sy associated with physical highway Im provements. This implementation manu a l is o ffer ed as a resource t o communities looking for new solut i o ns co highway safety The purpose o f the manual is to assist c he user i n e st a blis hing a fra me work that will r esulc in the mu ltiage nc y cooperation t hat i s at the heart of a C/CTSP. The manual is brief by design and is no t intend ed as a blueprint for all C/CTSPs. The dynamics of each community are unique and the ideas ex p ressed he rein should be mol ded t o f i t Use this manual as Centtt for UrbJn Transport.ation Rt-st.ltCh 3


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAl 4 a tool, but more importantly, be guid ed by the goals of the C/CTSP concept-multi-agency cooperation aimed a t pooling resources for quick, easy, less expensive solutions t o highway safety. History The Corridor Safety Improvement Program on Pennsylva nia's US 322 was implemented in just six m o n ths Positive preliminary feedback on safety improvements al ong the corridor led to the expansion of the concept to include 55 additional high crash corridors (approximately 880 miles) throughout Pennsylvania. P enn syl vania reports that, in addition to preliminary statistics showing decreased crashes and fatalities, the program has created a spirit of coop eration that crosses over agency and municipal lines This multi jurisdictional cooperation also has enabled communities in Pennsylvania to urger longer sections of the corridor rather t han random spot locations. The U.S. Department ofT ransporta tion (US DOl) identif ied Community/Corridor Traffic Safety Programs as a compre hensive approach to highway safety under their safety man agement system, which calls for the coordination and imple mentat ion of broad-based safety programs to be implemented nationwide To further this initiative, the Federal H ighway Administration (FHW A) and the National Highway Traffi c Safety Administration (NHTSA) teamed up to promote the corridor safety improvement program. Officials from the Pennsylvania Department ofT ransportation (PennDOT) were asked to make a number of presentations on their program to other in te res t ed states. States hosting a presenta tion were made eligible for special funding made availa ble to condua preliminary planning activities for a potential corri dor improvement project Ctncer for Urban Ttolnu>onation Research


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL +!+ At the request of the Florida Department ofT ransportation (FDOT}, a presentation on t he C/CTSP concept was made in Tallahassee by representatives of FHWA, NHTSA, and PennDOT. The presentation attracted 73 highway saf ety professionals from o rg anizations th roug hout Flor ida. Corri dor safety improvement program effortS in Michigan and Pennsylvania received good reviews and enthusiastic evalua tions from thos e a t the presentation. These programs were seen as an innovative approach to highway safety, and Flori da's State Safety Office decided to investigate the concept further. Following this presentation two of FDOT's district offices initiated efforts to implement pilot programs on high crash corridors within each of their jurisdictions. These pilot projects were established o n Flor ida A venue in Lakeland and on l-4 between Tampa and Plant City. These two pilo t corridor safety impro veme n t progr ams were funded by a combination of sources. Funds from long-range local engi neerin g improvements were fed into the program plan. Planned e ngineering projects with commi tted funds were accelerated robe included in the C/CTSP. Grants for overtime law enforcement and traff i c enforcement equipment were also mo d i f ied and pulled into the corridor safety im provement program. An incalculably large amount of in kind funding was provid ed t hroug h volunteer efforts of those who staffed the C/CTSPs. The majority of funding {or non engineering activities) came from funds distribu ted as grants through the State Safety Office. Some of the grants awarded i nclud ed: Crash Study Equipment Awarded to the City of Lakel and. T his grant provided mapping soft"' are, traffic counters, and ve hic ular speed measurement equipment t o be used both in enforce ment and traffic studies work. Centtr for Urban Rtse3rch 5


! COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL Selective Traffic EnforcementAwarded to the City of Lake land This grant provided funds tO purchase video equipment for use in filming driving under the influence (DUI) stops. Public Awareness CampaignAwa r ded t o FDOT District One and Seven. These funds were provided to pay for t he development of mu l ti -m ed ia presenta tions and collateral materials that stress corridor safety. Examples of some of t he colla te ral mate rial s used are h andouts, s t ickers, window posters and key chains (see examples in App e ndix C and Appendix D). Traffic Signs and Mark ings Evaluation Program Awarded to the Polk County Division of Traffi c Engineering. This award provided funds to purchase test equipment to scie ntifically measure the reflectivity of signs and pavement markings on the corridor. C/CTSP EvaluationAwarded to the Cente r for Urban Transportation Research at the Univers i ty of Sou t h Florida. The act iv ities under this grant includ ed process and impact evaluations of the two corridor programs T he two pilot corridor programs in Florida have been learn ing tools The information offered in t he manual is g l eaned from t hese prog rams. Organization The manual begins with a history of t he corr idor concept and the two p ilot projects in Florida Sectio ns Two, Three, Four, and Five address i mportant steps involved in planning and imp le menting a C/CTSP. However a C/CTSP is a dynamic process with co nstantly evolvi n g and sometimes overlapping roles tasks, and organization The s t ep-by st ep process Unter for Urban TranspOftation


COMMUNITY/CORRIDOR TRAFFIC SAFUY PROGRAM MANUAL +!+ presented here describes and explains the compo n ent groups and their like l y functions i n a C/CTSP. The four groups and t h eir funct i o n s are the L ead Gro u p, the Steering Commit t ee, the Action Teams, and the Subcommittees C/CTSPs a r e multi dimensional p rocesses whose form should be dictated by local n eeds a n d resources, no t by the s t eps imposed by this manual. C/CTSP P LANNING PROGRESSI ON Document Nee d Select Corrid o r s L ead Grou p Establish Goals and Objectives Fonn S teering Commit t e e SeleCt Corridor Review Corridor s Steering Review Selected Goal s and f-Objectives Committees Review Overall Program Help Buil d Action Team Help Establish O b jectives Detennine S ubcommittees Action Team 1- D ivide into Subcommittees Provide Evaluation P lan Act ions to Achieve Subcommittees Objectives Repon Progress at Action Team Meetin g s Center for UtbJn TrJttSPOfQ( io n Research 7




COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL +!+ Section Two The Lead Group Introduction The motivation for a C/CTSP may begin with the vision of one person or a group o f people. Whatever t h e form, the Lead Group must possess the a bility and dedication to get the C/CTSP st arted. This includes generating interest in a C/ CTSP among high-level decisionmakers by presenting con v incing evidence on the n eed for improved safety the need for a collective approach to safety, and the need for their involvement. Potent i al lead DUTIES OF agencies include FDOT C/CTSP district offices, local law LEAD en forcement, EMS or fire GROUP . orgamz.auons tnsurance companies, hospital groups, service groups, or specia l tnterest groups. Duties of the Lead Group The primary duties of the Lead Group are to document the need for a C/CTSP, Document the need for a C/CTSP Select corridor(s} Set goals Appoint a coordinator Recruit a Steering Committee select potential problem corri d ors, set goals for the C/CTSP, selec t a C/CTSP coordinator, and recrui t the Steering Com mi ttee. O nce t hese tasks have bee n comp let ed, implementation can begin, under the direction of the coo r dinator and the Steering Commi ttee The continued involvement of the lead agency is important fo r motiva t ion, counsel, and communication with the Steering Committee. Center for Urtt.:m Research 9


COMMUNITY/CORRIOOR TRAFFIC SAFETY PROGRAM MANUA l 0 Documenting the Need for a C/CTSP Crash data are collected by the l e ad agency, t hen organized into a document that demonstrates the need for a C/CTSP. The documen t should make extensive use o f highway crash and inj ury data in order to j ustify t he expenditure of time and resources t o be devoted tO a C/CTSP. The document m ay then be used to motivate others co support and possibly join C /CTSP e fforts The document s hould clea rly state the needs that the C/CTSP was created to solve. Later, the doc ument will become the focu s for the C/CTSP goals and obje c t i v es It also will b ecome t h e them e for press releases and the focus fo r eva l uation questtons. Selecting a Corridor(s) A t horough review of crash da t a allows for a more a ccu rate select i o n SOURCES OF TRAFFIC CRASH FACT DATA National SafetY Council, Cras h F.1cu, 1992 Edition." Itasca, ll annuolly) DeP>rtment o f Highway SafetY and Motor Veh icle-s. "florida Traffic Crash Facts, 1991 Edition, Tallahassee, FL (published annually) Councy sheriff's ofl'ices Ciry police depanmenu loa.l American Automobile Assodation offict"S of the sections of the c orridor that should be t arge te d for the program. The C/CTSP concept can be adop te d by a commu nity as a system of sa fety improvement, or it can b e adopted i n response t o a particu l a r hig h crash co r rido r. If a community i s establis hing the C/CTSP co ncep t as a widesp r e ad safety program and a target area is not apparen t at the outse t t hen a corridor sectio n mus t be selected. The co mmunity should rely on crash data t o select corridor sec t io ns for targeting. lf t h e mo t i va ting factor for a C/CTSP is a particularly high Cent e r for Urban Tranworutton


fV,HIC SMHY HANUAl +!+ crash corridor, crash data are rarely necessary to confirm the existence of a problem. However, the collection of crash data is impo r ta n t and s ho uld be undertaken. Crash data provide valuable information; a corridor believed to be lowrisk may prov e to be otherwise in a thorough review of crash data. A review of the data can identify c rash clusters along a larger stre tc h of a corridor some t imes over multiple county and agency lines. The corridor may not be considered a hazard in a s ingle jurisdiction, but data analysis may show that the corridor is unsafe a nd worthy of inclusion in the C/CTSP prog ram. Data can also reveal which factors are causing crashes in a given corridor. Such information is important for setting goals and objectives If fo r example, the majority of crashes are o ccurring along sections wit h severely deteriorated pave ment, objectives s hou ld be set to fix the hazardo us pavement and warn drivers of che hazar d u ntil i t is repai r ed. Data might reveal tha t the majority of crashes are caused by drunk drivers or speeders, indicating the need for a d iffe rent set of goa ls and objectives Contributing factors such as failure to use seat belts or child res traints a lso can be revealed by studyi n g crash data. In add i tion, prdiminary data collec.tion is crucial to measuring program effectiveness. It is the "before" in the "before an d afte r" picture. After selecting a corridor, an investigation of planned short and long -term improvements t o the corridor by other agencies should be undertaken to prevent a duplication of efforts Setting Goals Goals are written statements that are accomplished by defining and achieving one or more specific objectives. Goals for the C/CTSP shou l d be broad but measurab l e statements about wha t is to be accom plish ed and should be design e d to bring about improvements to problems revealed by crash data. C

!+ COMMUNITY/CORRIDOR T RAffiC SAF ETY PROGRAM MANUAl 2 Crash data reveal contribut in g facto rs that most often fall into one of t h ree categories: h ighways, vehi cles, and drive rs. Improvements i n these three areas and in emergency medi c al serv ice (EMS} response time ar e the factors on which a C/CTSP should focus Fault y s i g nage, worn pavemen t, and improper s ig na l timing are all ex ampl e s of hig h w a y rel a te d facto r s. Mec hani cal failures, tire blowouts and faulty vehi cle light signals are examp l es of vehicle -r elated facto rs Drunk driving failure to wear seat bel t s, a nd simple c are l essness are driver-related factors. La te arriva l o f emergency medic a l attention is an EMS-r el at e d factor. A C/CTSP s h ould es tab lis h goals t o address eac h of t he four foc u s areas as we ll as goals r e l ate d to public information and ed u cation (PI&E) C/CTSP GOALS ImprovementS to: co n ditions Vehicles conditions D river behavior Emergency medical services Public infonnation & educ.ation Goals can be broad and h ave object ives specifyi ng activi t y in all four foc u s a reas r elat ing to one goa l. Many of the highw ay, driver, vehicle, and EM S relat ed goals w ill involve objectives t ha t call fo r som e pu bli c ed ucation o r information distr i bution, but, in add i t ion t h e prog ram i tself should be pu bl icized. Promotion of na t ional aw areness weeks or da ys and disse mina tio n o f highw ay s afety t ips a re examples o f rel evant PI&E act i vit ie s Although m o s t C/CTSP go als and object ives can t arget these types of act ivities t h ey also may be written according to approach, such as enforcement blitzes, public anno unceme nts a nd traffic s ignal emitters. Defin ing Objectives Obj ectives set out the activ i t ies t hat w ill be undertaken to a chieve the g o al s of t he C/CTSP in specific a nd measurabl e Ctnctr for Urban Transportation R.tstar<:h


COMMUNITY/CORRIDOR TRAfFIC SAFETY PROGRAM MANUA L TYPICAL C/CTSP GOALS AND OBJECTIVES Public Jnfonnado n .1nd Education T o educ;;ue the pubtlc o n tr.amc laws and proble-ms on 1. To e ducat e t h e general public o n the benefits o f safe d ri v i n g o n F l orida Ave nu e QP.Jwives To provide five ISse

COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL 4 term,s. For instance, rat her than simply issue "more" cita8 tions to decrease drunk driving incidents or improve seat belt use, a stated number of citations over a stated period of time should be specified to achieve a certain degree of improve men t Measurable objectives have three im portant benefits. First, they provide a sound basis for the selection of the appropriate countermeasures to use to ach ieve success. Second, they determine whether t he objective h a s, in fact, been accomplished by providi ng criteria or references for measur ing success. And third, they provide C/CTSP memb ers with a way to organize their efforts. C/CTSP objectives should be aimed at achieving initiatives that are safety -re lated, low -cost, and easy to implement. For each objective, a time frame should be establ ished and a chrono l ogica l lis t of tasks created A list of resources needed to accomplish t he objectives sho uld be made and any neces sary funding should be determined. For instance, if increased enforcement is an objective for ach i eving the goal of de creased speeding, additional funds migh t be needed for t h e extra patrol time. The achievement of objectives will be measured through the evaluation process and will be the basis for progress r eports. Periodic progress reports may be required by project spon sors and are useful in formulating media releases The best way t o write a measurable objective is to begin with the word "to" followed by an action verb, followed by a specific number appropriate to meeting the objective, such as "to develop five," "to print 1 0,000," "to reduce by 5 mph," "to increase traffic s t ops for speeding by 50 percent." This specifies the criteria for the performance that will be consid ered acceptable. The final part to a measurable objective is to specify the conditions under which the performance is expected t o occur.


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL +!+ Exmples of these woul d include: "to develop five public i nformation and ed ucation campaigns fo r the corridor over the next six months," "to print and distribute 10,000 pam phlets befo re July 2," "to reduce the average speed o n the corridor by 5 mph by August 15," "to increase traffic stops on the corridor for speeding by 50 percen t over the next six 1nonchs." Selecting a Coordinator A strong coordi nator is a viab le asset in managing a C/CTSP. This individ ual will schedule the t ime and place of all regular meetings, comm unica te with all subcomm i ttees, moni t or che achievement of C/CTSP goals, enforce dead lines communicate with the Steering Committee o n progress and proble ms, research additiona l sources of fund in g and support, and be available to assist a ll C/CTSP members. ROLES 11 PlAYED BY A C/CTSP COORDINATOR Negoti.ator Org.aniter/PJanner Communic.ator Manager Politician The coordinator's role is not to genera t e act i vity but to put a process in place so wmmunities can generate the ac tiv ity themselves A C/CTSP coordinator needs to be a person who has a grasp of l ocal political i ssues and t he initiative, hea lth, and v igor to undertake such a project. The position of coordinator can be a paid posicion or can be filled through an i n kind contribution of manpower. There are advantages an d disadvantages to each a l te r native. A paid coordinator hired to work exclusively on the project poses a greater expense but i s able to make a stronger commitment to the project The i ndividual's time is not split between a sponsoring agency and the C/CTSP. Funding the position fot Urb.1n Transporution I 5


: COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL 6 also gives the lead group more flexibility in its selection of a coo r dinator and in its expectations of that individual. Appointing a volunteer coordinator, one whose time is donated as an in-kind contribution of manpowe r, is a less expensive alternative. If this person is able to work out of his or her current location, the cost and problems associated with finding office space, equipment, support staff, benefits, and other administrative and personnel matters are eliminated. However, as mentioned, the individual's time is not com pletely devoted to the C/CTSP efforts. Both Florida C/ CTSP projects us ed volunteer coordinators. The C/CTSP coordinator should organize and conduct meetings and be responsible for keeping meetings on sched ule. A schedule of meetings should be established in advance, the meeting location, time and date should remain constant to enhance attendance, and a copy of the agenda and a map of the meeti ng location should be mailed in advance. The length of the meetings should be limited to approximate ly one hour. Initially, meetings should be directed at explain ing the C/CTSP concept, organizing the subcommittees, refining program objectives, assigning each objective to the appropriate subcommittee, and planning the kick-off event. Until the program kick-off event, meetings should be held monthly. Following the kick-off, meetings can be held less frequently and should focus on subcommittee reports Meeting proceedings should always be recorded and minutes should be produced. An audio tape of meetings and an attendance record help in reconstructing the meeting for the minutes. These minutes can also be useful in performing evaluations. for Tr.uu:pocution


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL +!+ Typical Action Team Agenda DATE, March 5, 1992 TO, Florida Avenue Corrido r Safety Study Task Team FROM' Gerald G. Lott, Discrict Traffic Operations Engineer SUBJECT' TASK TEAM MEETING, MARCH 10, 1992 Our next me.cing is s c h eduled for 9,00 A.M., March 1 0 1 992, at the lak e l a n d City Hall Annex Building, 2nd Floor Conference Room. At this mettlng, we will what we have accom plished to date and d evelop a plan f or future actions: 1) USF Center for Utban Transporutlon Research a) Reading of minutes b) Summary of actions to date 2) FOOT Funding -Ed Rice and Lany Adkison 3) Public lnformot i o n and Education a) D O T suws repon C.thy Palme r b) C itY of lakeland report o n PR grant funds a n d p lanned uses c) o f PR and education task team d) Recommendations for PI & E action plans 4) Emergency Services a) Emergency vehicle pre-emption Davi d Uria b} Discussion of emergency services that shoul d b e involved with the L1Sk team c) Recommendation for emergency services acdo n plans 5} E nforcement a) Esublishmem of enforcement task team Chuck Smith b) Report o n enforcement granu and planned usesC ity of L akeland Pollet and Polk C ounty Shertff c) Recommendation for enforcement action p lans Center for Urban Transportation Research 1 7




COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL +!+ Section Three The Steering Committee Introduction The primary purpose of the Steering Committee is to ensure community acceptance and adoption of the C/CTSP. The Ste e r ing Committee should consist o f community opinion le aders who have the interest and capacity to facilitate the adoption of the C/CTSP. A community-based Steering Committee is vital to the success of a C/CTSP. Duties of Steering Committee By the n ature o f their posi ti ons w ithin the community, Sceering Commi ttee members are opinion leaders. Their active pa.rticipation in the C/CTSP Steering Committee suggests to others in t he community that i c might be an effort worthy of their support, too. Steering Commi ttee members should be able to id entify, approach, and coordinate with those in the community who are currently invo lved in highway safety efforts to coordinate a comprehe nsive and cost effective C/CTSP. Members also should be tn a posmon to ap proach those in t he community who con trol t h e r esources to facilitat e t h e C/CTSP in meeting i ts goals. They should be familiar with community problems and resources and can be relied upon to approve corridor DUTIES Of THE STEERING COMMITIEE Facilitate adoption of C/CTSP Approve conidor selections Recruit Action Team Suggest and approvt C/CTSP g0.1ls Identify and secure finindal support Identify and secure inkind contribu tions for Urban Research 19


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL selection(s). They shou l d know community resour ces welt enough to identify and approve C/CTSP goals that h av e a reasonable opportunity t o being succ ess fully accomp l ished S teer ing Committee members should recruit Action Team m embers to perform the wor k of t he C/CTSP. Ac t ion Team members can be Steering Committee members themse lves members of Steering Committee's staff, or o thers int e rested in participating in the wor k of the C/CTSP. Steering Committee members also can be of great assistance i n loc a ting and securing fundi ng for t h e C/C TSP effort. Subgrants from the State Safety Office are one source of financia l s upport for C/CTSP efforts. Applications r e quest i ng f in anci al su p port f rom t he State Safety Office mus t b e completed and submitted in the correct fo r mat a t the corr ect time. Steering Committee members and or t heir staff can plan b udge ts an d subgrant applications to the St a te Safety Office. They can a lso ident ify and app ly for other sources o f fin anc ial support. Steering Committe e members control or hav e access to others who control resources tha t may be donated t o support the efforts of th e C/CTSP. Donated resources of time, labo r, services, and materials are ca lled in kind contributions Establishing and Using a Steering Committee Steering Committee members should be recruited from among those agencies and gro ups that hav e the potential to contribute t o the C/CTSP. Steering Committee members should be t he highest-level rep resentatives possibl e from e ach of t h ese agencies. Examples include police chief s, f ire chiefs, s heriffs, mayors, elected off icials, EMS directo r s, FOOT di st r i c t secretaries, County highway engineers, directors of l arge sin gle issue safery groups, public rel a tions directo r s o r CEOs of major are a corporati o n s, and dir ector s of retai l groups al ong the corridor. The S t eer ing Committee should Center for U rban Tramportalion Rtsnrch


COMMUNITY/CORRIDOR TRAff i C SAFETY PROGRAM MANUAl +!+ meet a t regular i ntervals t o review t he progr e ss of the gram and at other times as needed. The S te ering Commi ttee shou l d be available to p r ovide critical ana l ysis and final approva l of the corrido r selected and the program goals. It is very imponant t ha t the Steering Committee be act i vely involved in est a blishing an Action Team. To form an Ac tion Team, Steering Committee mem bers can vol untee r their own employees, recommend others who may be approac hed, and make persona l requests o n behalf of the C /CTSP. Each Steering Committee membe r could be challenged to recru i t Action T eam members. The building of a knowle d geable a n d dedicated Action T cam should be stressed as a vital role of the Steering Committee. The imponance of this d uty r einf orces the nee d to select Steering Committee members with significant i nfl uence and a u t h ority. State Funding State funding for most C/CTSP activity in F l orid a originates from National Highway Traffic Safety Admin i stration s 402 program funds. Funds are dist ri b u ted by FOOT's State Safety Office t h rough hi g hway saf e t y program subg r ants to improve driver behavior and hig hway s afety. A second source of 402 progra m funds is made ava ilable t o t h e Florida State Safety Off ic e f rom Federal H ighway Ad ministration. These fun d s are for act ivi ties that focus on enginee ri ng. These f unds t ypically are used to s uppon safety related physical modifica tions to the road way e n vironment such as pav ement marking programs, s i gn reflectiv ity pro grams, sign -m aking equipment, an d moni toring equip m en t for traffic studie s In o rder to access 402 program fund s, the act i vit ies p r oposed in t he C / CTSP must mee t specific cri teria o u tlined for Centtt for' Urb.:m Tl'arupott.;nion ReseJrch 21


COMMU NITY/CORRIDO R TRAFFIC SAFETY PROGRAM MANUAL distributing the fu n ds, as specified in the annual Ploridtt Higl1way S a fety Plan. Guidelines for d istributing FHWA 402 program funds are also found in t he Florida Highway Safety Plan. Other potential sources of C/CTSP fund ing includ e commu nity fo und ations, communi ty service o r ganiza t ions. c orpo rate fo undat ions, employee-m a tched co r porate co ntributi o ns and business or merchant assoc iations. In-Kind Contributions If the lead grou p builds a strong S t eering Commi ttee and generates enthusi asm for t he p ro ject am ong the Action Team memb ers, t he opportunity for in-kind c ontributions i ncreas e s I n kind contrib u tions are do n atio n s o f labor services, and materials a nd supplies. A list of n eeded in-kind c ontri bu t ions mi ght be used to sel ect Stee rin g Committee members. When sp ecific resources are need ed t o furthe r the work of t he C/ C TS P, t he person w h o contr o l s those resour ces sho uld be asked t o join the Steering Committe e Steering Committe e me m bers may be selected ei t he r fo r their h elp in increasing t h e inkind con t r ibutio n s of other groups in t he communi t y or their capac ity to make co n tributions o f their own or c orpora t e resources Ctnter fOC' Urban Transpon.adon Research


COMMUNITY/CORRIDOR TRAffiC SAFETY PROGRAH MANUAL +!+ Examples of In-Kind Contributions Display of posters and other pointOfpurchase displays by local businesses, such as nyers, buuons, key chains, stickers, and logos. C/CTSP promotional spocs shown by t heaters prior to feature films. C/CTSP bumper stickers displayed on fleetS of government or private vehides. + Promotion of 1he C/CTSP on restaurant place macs, employee bunons, a n d carryout packaging. + Billboard space donated by billboard advertising companies. + Distribution of CICTSP promotional safety stickers for bikes and bu lletin board display materials by local schools. + C/CTSP public se.vice announcements on local radio and television. Free advenising space or feature stories on the C/CTSP i n local newspapers. + Display of C/CTSP slogans or messages on the message signs of local bus inesses. C/CTSP payche c k stuffers by local employers. + Enclosure of C/CTSP promotiona l flyers in the billing envelopes of U[ilicy and phone companies. + Display of C/CTSP posters and related promotional mater! als by local bus companies. + Placement of C/CTSP posters in empty s1ore windows by real estate owners. C-enter for Urban 23




COMMUNITY/CORRIDOR TRAFFIC IAfETY PROGRAM MANUAL ! Section Four The Action T earn Introduction The primary p urpose of the Action Team is to facilitate t h e success of the C/CTSP. While the Steering Committee sets the general goals for the C/CTSP, the Action Team pl ots the specific objectives Duties of the Action Team First and foremost, Action Team members must attend C/CTSP meetings. The entire C/CTSP effort revolves around the Action Team's interaction. It is this interaction th a t keeps them, and the refore the agencies they represent, connected to t he C/CTSP. It is during this interaction that Action Team me mbers discuss new ideas, cri tique previous effo n s and work to solve problems brought to their atten tion by subcommittee members. The Action Team has the responsi bil i ty of clarifying C/CTSP goals and setting specific objectives to achieve those goals. Action Team members h ave the unique local knowl edge and experience to set o bje ctives tha t are useful, realist ic, and w ithin the capabilities and resources of the agencies i nvol ved in the C/CTSP. Action Team members, as representatives of thei r agencies, can identify and commit t he resources that will be Center for Urt>Jt\ TrJnSoQc-Qtion R.ese.1rch. DUTIES OF THE ACTION TEAM C/CTSP meetings ob;ectives Obtain resources Counsel subcommittees Evaluate C/CTSP activWes 25


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAl !6 required to successfully accomplish the objectives of the C/ CTSP. Action Team members can also identify and r equest resources f ro m groups not directly involve d in the wo r k of the C/CTSP, such as donations of cash equipment, and servtces. Any difficulties the subcommittees are experiencing can be brought before the Action Team. The Action Team can function as counselors and problem solvers for the subcom mittees. and Using an Action Team The Action Team should be broad-based, with vo lunt eers representing multiple agencies and exhibit ing a broad range of expertise. It is important to include individuals already working on safety initiatives impacting the corridor as well as inte r ested individuals from the community. The Action Team should be heavily involved in setting the objectives that will achieve the goals set by the Lead Group and Steering Committee. This provides a greater sense of ownership for Action Team members and increases the likeli hoo d that those proposing the objectives will feel they hav e the ability to achieve them When objectives have been established, the skills and exper tise needed to achieve them shou l d be determined. Subcom mittees should then be formed, ma t ching the skills and resources of Action Team members t o the appropriate t asks Action T earn Meetings Act ion Team meetings are extremely important for monitor i ng a unified team. Although subcommittee meetings are where a major ity of the work will take place, Action Team meet ings will assur e a clear vision of the progress of the entire project. It shou ld be a time to work out probl ems give suggestions, and report on accomplishments. Center ror Urban T ransportation Resurch


COHHUNITV/CORR IDOR T RAff i C SAfETY PROGRAM MANUAL ! Evaluation Program evaluations Do t he goals or objectives need to b e revis ed > Good evalua t ions require plann in g and thought all thro ugh t he C / CTSP process Evaluation should be consid ered when setting goals, determining objectives, and selecting che statistics for measurement. For example, if the overall goal of a C/CTSP is to r ed uce highway crashes by SO percent in 12 months, several objec t ives might be set to help achieve this goal, such as in creas ing t he patrol hours in the corridor by 20 percent per month increasing by 2S percen t the number o f weekly speeding cita t ions issu ed in the corr idor, or painting f ive new turn lanes in the corridor. I n order t o measure chese objectives, stat istics wou ld need to be gat hered t o record patrol hours, t o record the number of speeding citations issued, and to verify the number of new turn lanes. Aggregation of ev alua t ions o f each objective results in t he measurement of the overall goalBy what p e rc entage vtere hig hway crashes on the corridor reduced? Four types of evaluations-administrative, impac t, anecdotal, and precess-ma y be used. Administrative eva\uations measure the extent and depth of impleme n t at i on achiev e d and ask how many o f the program casks were completed and in what detail. Administrative evaluation answers questions such as: Were the five planned radi o spots produced? \V/ere the four quarterly reports submitted? Were invi tations sent to all of the ind i vid u a l s on the seven mailing lists> Were the three radar gun s purchased? Did enforcement ho urs inc r ease on the corridor by 20 percent? Ctncer for Urt>.:m TranwOC"ution R.esear

COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL !8 Impac t evaluations measure the extent to which activities have contributed to meeting the objectives and should reveal successful accomplishment of the objectives. Examples of impact evaluation measures might include the p ercentage decrease of crashes and fatalities on the corridor. Records of response times by EMS te ams and on the status of individual outcomes for each EMS respons e may be eva lua ted together. Anecdotal evaluations use brief descri ptions and clarifications to explain project results Case studies are anecdotal evalua tions. Ex a mples might include how cooperation on the C/ CTSP improved communication between City and County governments or created a sense of shared values. Much of the information in this manual was derived through a process evaluation, which is a method that uses direct observation and intervi ews. Process evaluation activities used in Florida pilot C/CTSPs incl uded taping, transcribing, and distrib u t ing minutes of committe e meetings and receiving verbal feed back from C/CTSP coordinators. Ev alua tions of any type require planning and t he time and effort needed to plan and perform evaluations should be included in t he budget. It is important to plan the data collection activities t hat will be used in an evaluation. Evalu ators must consider whether the required data are already being collected, if they are available in a usable form, and if they will be available when needed. If the data are not being co llec ted it must be determined if collection is financially feasib l e and if there is a reliab le source for the data. Another set of dec isions relates to contingency planning, such as discontinuance of data avai lability and alternate source Ev aluation is a vital e l ement of any project and although it comes at the end of an activity o r project, it should be includ ed in plans made at t h e beginning o f the project. Without an Ctnttr for Urt>in Transport.ation


COMM U NITY /CORRIDOR TRAfFIC SAFH Y PROGRAM MANUAL +!+ evaluation, t here can be n o cenainty of t he succes s o r failure of the program, and ther e can be little certainty about wha t elem ents o f the program could or should be chang ed C/CTSP EVALUATION STEPS UU UUj I . .., Restate the goals obj e ctives, and planned

! COHMUN I TYICORRIDOR TRAFFIC SAfETY PROGRAM MANUAl ;o Center for UrbJn Transportation Research


COMMUNITY/CORRIDOR TRAffiC SAFETY PROGRAM MANUAL ! Section Five Subcommittees Introduction Subcommittees are formed to accomp lis h spec ific C/CTSP objectives. They are t a sk o r iented and exist only as lo n g as t h e r e i s work to be performed. Once their objective(s) have been met subcomm i ttee memb e r s can undertake work t o accomplis h additi o nal objectives on the same or simila r topic(s), reorganize and form a new subcommittee t o under take work on a different topic(s) or comple t ely disband. Duties of a Subcommittee Three princi p le du ties s hould be requi r ed of subc o mmittee memb e rs The f irs t and pri m ary duty is to participate i n the work of t he subcommittee which means more than atten d ing at meetings The more everyone ta kes an act ive ro le i n participa t ing in the .vo r k of the subcomm i ttee, the m ore efficiently the subcommittee's work will be accomplis h ed. In this manner, wo, e veryone contri butes his or her un ique pers pect ive t o the work. Subcommittees are also respo ns i ble fo r ope ra t i o nali z ing the program' s objectives. For examp le, operationalizing a Publ ic Informat ion and Edu c a tion objective, suc h as di st ri bu ting 100 ,000 seat belt p am phlets fo r the C/CTSP, involves DUTIES Of [< SUBCOMMITIEE MEMBERS .!.t?.!.Jl Take an active role in the program Operatlonalize objectives Report back to the Action Team for Urban Tr:uuporutio n Resear<:h 31


t!+ COMMUNITY /CORRIDOR TRAFFIC SAFETY PROGRAM MANUAl several p lanni ng and implementation steps, including to whom they will be distributed and the design and the writing of the pamphlet. Operationalization of objectives is the day eo-day work of a subcomm i ttee. It is the key to how goals are accomplished and to how a C/CTSP becomes a success. The third duty of the s u bcommittees is to provide regu lar reportS to the Action Team to keep the C/CTSP operating smoothly. R eports provide a li nk between all members of the C/CTSP and help other subcommittees comp l ete their tasks in a complementary manner. When the subcomm i ttee experiences problems, the Action Tea_ m can functlon as consultants and or facilitator. An Action Team membe r may h ave a person a l contact who may be used to facilitate the work of the subcommittee Action Team members may be ab le to suggest alternative strategies for accomplishing objectives or recommend t ha t the subcom mittee's objectives be modified. Regu lar reporrs by the subcommittee facilitate the progress of the C/CTSP. Sub committee reports are also useful to the C/CTSP coordinator in reports to s p onsors and in orc h est ra t ing media re l eases. Establishing and Using Subcommittees The prerequis i tes for subcommittee membership are interest and expertise. Therefore, subco mmi ttee m embers s hould be recruited from the Action Team, the Steering Commi ttee, and the Lead Grou p or from interested perso ns in the com muni t y a t large. It is beneficial to have a subcommittee that can express multiple v iewp oints from various perspectives. Therefore, it is recommended that subcommittees be staffed with citizens as well as profes sionals. Subcommittees may be organized around topic areas and or by specif i c t a s k s. Examples of topic subcommittees migh t Center for Urt>3n Tr;,.nsoorudon


COMMUNITY/CORR IDOR TRAFFIC SAFETY PROGRAM +:+ include Enforcement, Engineering, Public Information and Education, and Emergency Medica l Services. These subcom mittees could work on m u ltiple objeCtives to achieve one or more goals related to their area of specific int e rest. Task subcomm i ttees cou ld also include those organized to plan the kick-off event, secure donated services, or public i ty. These subcommittees would be task -oriented and probably wou ld exist for only the length of time required to complete their specific task. Subcommittee Meetings The subcommittee meetings are where t h e knowledge and experience of Aetion Team members are specifically app lied toward the accomp lishm ent of objectives The emphasis of subcommittee activities should always be on performing tasks that will achieve the objectives. This, in turn, will move the group toward accomplishment of C/CTSP goals. An Action Team member should be assigned to head each subcommittee. This perso n should be in charge of scheduling and conducting meetings. Every member of the subcommi t tee should be given a role to play. Prior to the kick-off event, the subcommittee meetings should focus on planning the specif i c tasks that will be under taken to apply the resources and expertise of the subcommit tee tO the assigned objectives. After the kickoff event, the focus shou ld be on implementation, data collection, and data r e porting Subcommittee meetings should be held mon t hly, and minutes should be recorded for reporting progress at Action Team mee tings. Kick-Off Event For the purposes of this manual, a kick-<>ff can be defined as the start o f a campaign or the start of some thi ng An event may be defined as an happen ing or occurrence Centtr for Urt>;,n Tr.lnsPQrulion ReseJrch ---" .. ... .. ... JJ


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAl Typica l Subcommittee Meeting Agenda DATE: TO: FROM: SUBJECT: May 8, 1992 Pedestrian Accesslblli[)l Subcommittee Members Richard Gillenwater, Assistant Safe[)' Engineer PEDESTRIAN SUBCOMMITTEE MEETING, MAY 11,1992 Our next meeting will be held May 1 1, 1992 at the lakeland Traffic Operations Division conference room located at 834 East Rose Street. 9 :00-9:30 9:30. 10 :00 10 :00 10: I 5 10: I 510:40 10:40 -11:00 II :00 Open discussion of subcommittee purpose. Review of" Americans with Disabilities Act" and development of a summary of items that could have an imp.act on items associated with the corr idor View video of corridor and make detailed list of trouble spots. Formulate subcommittee goals and objectives and set priorities. Draft implementation neps. Establish next meeting place and time. Adjournment Therefo r e, a kick-off event should include enough important people things, and/ or happenings to attract coverage by your l oca l and regiona l media. Therefore, a kick-off event should be an "event" in the largest sense of the word. The more media cove r age a kick-off can Cencer ror Urban Transpon.nion Rese.1rch


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL +!+ gene ra te the better The purpose of the ki ck-off is to achieve and con f irm involvem ent b y the co mmuni t y A succ essful kick-off event is n e c essary t o establ is h enough enthusiasm and opti mism t o sust ain the entire C/CTSP e ffort Therefore the overall importance of a successfu l C/CTSP kick off event cannot be overstated. And while the primary ta rg e t a ud i ence of t he kic k-off e vent is the media the prim ary beneficia ries of the kick-off are the C/CTSP p artic ipants. The most importa n t ingredien t for a succes sfu l ki c k-of f event is the participation of all a gencies invo lved in the CICTSP. Agenci e s need t o become involved in the planning and fo l low-up efforts requ i re d to orchestrat e a su ccessful kicko f f event. A succ essfu l kick-off brings t he team together and valida tes t he ir team work. It also f unc t io ns to introduce t he impending C/CTSP to t h e c ommuni ty. Potential attendees at a kick-o f f include radio, t elev isi o n and the print medi a and loca l po l iticians. The head s of all agen cies involve d in the C / CTSP also should be inv i t ed to attend, as should staff pers ons f rom their agencies. Pre s s releases s ho uld precede t h e even t so t hat t h e general public also has the opportunity to attend. The 1 4 C/CTSP u sed live dem o nstr a tions to attract the me d ia. They arranged for a fly-in by life-fligh t helic opters, ri des w i t h la w enforcement age ncies during an enfo rcement bl i tz, and a demonstration of a special rada r gun attached to a portable sign that displayed motoriscs speed as they drove pas t a law enforcement offi c e r. Attendance at t he kic k -off by l ocal politicians was an additiona l attrac tion for t he media. The 1-4 k i ck -off rece ived coverage i n the l o cal newspapers on t h e l o c al radio st at ions, an d on the network telev ision cha nnels 5:00p.m an d 11:00 p.m n ew s r eports Center for U rban Transportation Res.ear<:h 35 --------------------"---... -----


!+ COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL !6 Checklist for Conducting Kick-Off Events Press Ki!S Press kit cover, general release, biographies, fact sheet, history, actJvhies, photographs, business cards, maps, media announcement lnvitadons Mailing list, copy, layout, mechanicais, printing, mailing, RSVP Entertainment Equipment, live music, programmer Monitoring Sesvice Print clippings, videot.'lpes, radio L'lpes Photography 35mm, prints, slides, indoor lighting Food Coffee, sweet rolls, soft drinks, alcohol, snacks, breakfan, brunch, lunch, hor d'oeuvres, dinner, open bar, cash bar Decorations Po"ed plants for speaker L'lble, flowers, centerpieces, tablecloths, signage (e.g., "Reserved" or sponsors) Promotional Materials Buttons, stickers, posters AIV E quipment Tape recorder, microphones, speakers, podium, lectern., tables, chairs, tent, projectors, film, slides, video, screen, video camera, video monitor, video recorder, Ugftting, spotlight, props, visual aids Speakers Initial contact, travel arrangementS, accommodations, pickup/drop-off Other Agenda for event, program, mementos, signage to event, parking instructions, security, rehearsal, media followup, client staffing, agency staffing, leccem cover, special gues!S Source: Roben.s Communi cations, Inc. Center for Urban Transponation


COMMUNITY/CORRIDOR TRAFFIC SAFETY P ROCRA M MANUAL ! After the Kick-off Event Once t he kic k off event has t aken place, the C/CTSP sho uld move t owards implementation and evalua t ion o f the p rogram Pa rt of t h e evaluat ion effo rts shou l d be directed at developing n ew ideas for other projec ts and other c o rrid o r s The re is n o set l ength for th e durat ion o f a C/CTSP. T he State Safety Office is demonst ra t ing n at iona l lead ership in i ts support for C /CTSPs. Broad based commu ni t y safety progra ms, called for in the safety managem e n t syste m are b ei ng e ncouraged throughou t t h e state. It is ant i ci pated that C/CTSPs will be a meth od for managing safety prog ram s in th e immedi a t e futur e And the Sta te of Fl o r ida is pionee rin g the way f o r t he na tion w it h these prog ra ms. fOf Urban Tr.1nsporutlon Resurch 37


COMMU NITYICORRIOOR TRAFFIC SAFETY PROGRAM MANUAL :s Ccmtet for Urb3n Transportation ktse."lrch


COHHUNITY/CORRIDOR TRAFFI C SAfETY PROGRAM MANUA L +!+ Appendix A Case Studies The following case studies are presented as training tools for Action Team members co prnctice t heir negotiating skills, which w ill help them establish the priority of C/CTSP objectives and work usks. Four additional benefirs can be achieved from teaching negotiating skills to members of the newly formed Action Team. First, discussing case studies may be used as an ice breaking exercise and can facilitate gro u p interaction a nd cohesiveness. Second, the c ase study exercise will build team confide nce. People who perform well in t he case study assignme n ts will emerge as natural opinion leaders in the gro u p The third benefit i s chat successful exper i ence in working on case studies will prov id e the group with in creased Optimism Jnd spirit for t h eir ability t o work on C / C TS P prob l ems. Last, work on case studies will provide the opportunity fo r the C/CTSP coord inator t o iden t ify the leadership potential of the Action Team members. This will be us eful whe n appoin t ing subcommittee chairpe rso ns Each case s tudy may be used as a stand .. alone exercise. For each case study scenar i o, divide the Action Team members into groups to role-play the personalities represented in the stu dy. Have the groups f o ll ow t h e i n structions presented in each case study. Eac h case study sho uld t ak e abou t 40 min utes, 20 minutes for negoti ating and 20 minutes for reporting each case. Ct m t r for Urban Tr3nsporta(iOn Rese.1rch 39


!+ COMMUNITY/CORRIDOR TRAFF I C SAFETY PROG RAM 40 CASE STUDY NUMBER I The Action Team for the Grapefruit Valley community/ corridor safety improvement program (C/CTSP) is holding i ts regular m eeting Under New Business," the P r esident o f the local chapter of Students Against Driving Drunk (SADD) unv e ils a plan for a weeken d saf e ride program. The plan, still in i ts formative s tag es, calls for high school an d college students to serv e as volunteer drivers t o provide free rides w i t hin the community to anyone who has had t oo m u ch t o drink. The program will be open to an yone, ad ul t s as well as j u ven ile s T he SADD President frankly admits that the prog ram is expected to draw a lot of calls from underage students who have been drinking. The SADD Pres ident wants the Action Team's help in preparing t he program to begin operations in time for the big prom weekend, and permanently afte r that. ASSIGNMENT: G r oup partici p ants will assume t he following simulation roles in order t o identify w i th each turn of eve nts in the n egot iati o n : Coordi na tor, SADD Preside nt, Police Sergeant High Schoo l Principal, Safety Council Director, and Business L e ader An agreem e n t must be reached as to whether o r not the Action T ea m shou ld support the SADD proposaL ROLES: The Coordinator You are the Coordinator of the C / CTSP and want the Act i on T earn to back the plan A "safe ride" p ro gram is exactly the kind of service you feel the community ne eds to help p revent hi ghway c rash es resulting from drunk All case s tudies in t h i s section were adapted from thO$!! presented in CommNnity Trilffi( Sajtly Programs. f oe Urban Transporution Rtstarch


COMMUNITY/CORR I OOR TRAFFI C SAFETY PROGRAM MANUAL +!+ driving. Grapefruit Valley has experienced numerous drink ing driving crashes involving juvenile drivers and you feel that the program will reduce that problem significantly. But i t is obvious that there is strong opposition to the plan from some members of the Action What arguments will you use t o support this program plan> The SADD Pmidmt The idea for a studentrun "safe ride" program was yours. You know that a lot of your frie nds d rink even though they are under the legal age You don't necessarily approve of the ir drinking, but you are m uc h more concerned with keeping them f rom driving after drinking, You f eel that t he proposed "safe r ide" program will help to keep your friends alive. Yo u know that there are problems such as insurance and the availability of cars and gasoline that need to be solved before the program can begin operations. You want the Action Team's help to resolve those problems. But it's obvious that some Action Team members don't think much of your idea. What argume n ts wi ll you u se to obtain the Action Team's support? T7u Police Sergeant You feel that this idea for a student-run "safe ride" program is terrible. It defin itely will encourage j u ven iles to drink. And it's agains t the law for them to drink. You an d your officers have an obligation to enforce the l aw. If rhe Action Team deci des to s u pport the proposed "safe ride" program, you t hink i ts services should be limited to adu lts only. If an intoxicated juvenile calls for a ride, you want to know their name aod location so you can arrest them. You feel that this whole "call a -kid -for-a-ride" idea is sill y and is a prime example of w hat comes of having a high school student o n the Action Team What arguments will you use to convince t he Act ion Team to disapprove t his plan? Center ror Urban Transporution 41


! COMMUNITY/CO RRIDOR TRAFFIC SAFETY PROGRAM MANUAL 12 The HigiJ S chool Principal This id ea of a student -run "safe ride" has some serious drawbacks. True it migh t help to prevent some crashes. However, you a l so think it will encourage man y stude n ts to dri nk. And students cause a l o t of prob lems other than highwa y crashes when they drink, such as fighting, an d prop erty destruction. You don't wa n t any troubl e du rin g the upcoming prom weeke n d. You'd better stop this idea of a "safe ride" program now. What argum e nts will y ou use t o convince the Action T ea rn to disappr ove this plan? The Saftty Council Director You coordinate t h e educational programs that first-offende r drunk drivers a re req uir ed to attend. A major aim of those programs is to tea ch responsi bility, to help people m ak e proper decisions about d rink ing and driving You think t his idea for a studen t -run "safe ride" program is excellent. It is a perfect example of responsible behavior. Yo u believe the Commissioners must approve this p l an. What arguments will you use to support th e prop osed plan? T7u B:tJiness Leader Y ou feel t ha t this "safe ride" plan is a bad i de a. There are too m any stumbling blocks: Who will supp l y the cars? What abou t gasoline? What abo u t insu r ance? The first time one of these kids has a crash while driving a drunk home, t h e community will be awash in l aws ui ts. And it's too dangerous f o r the kids t hemselves : W hat if one o f the drunks be a ts up a kid? Also, if kids know t h ey ll get a "free ride" after they've bee n drinki ng, won't it ju st e n co urage them to drink? All in all, this plan just won't work. What arguments will yo u use t o convince the Action T e arn to dis a pprove t his p lan? Center ror Urt>an TtanscOtUdon Restardl


COMMUNllY / CORRIDOR 1RAfflC SMHX P R OGRA M MANUAl +!+ CASE STUDY NUMBER 2 The Action Team for the Grapefruit Valley C/CTSP is hav in g its r egu lar meeting Under "New Business" t he dire ctor of the Grapefruit Valley K.I.S.S. ("Kids in Safety Seats") proje c t offer s a mo ti o n requesting that t h e Camellia County Sch o o l System retro-fit safety belt s int o all schoo l bu ses. The project director m akes t he po in t t ha t the absence of belts in b uses destroys t he safety belt habi t for schoo l kids and und e rmines the hard work of the K !. S S project vo lun teers. ASSIGNMENT: Group participants will assume the following simula t io n r o les in o rder t o ident ify with each turn of eve n ts in t he n e g o tiation: Coordinator, K.!.S.S. Pres i d e nt, High School Princip al, Business L eade r SADD Pre s ident, and Police Sergeant. A r ecommendation mu st be developed fo r presentation to the Camell i a County Sch o o l Board at i ts m eeting tomorrow. ROLES: Tlu Coordinator You are the C o o rdin ator and you believ e that this suggestion for belts-in-school buses is no t a good id ea. For o ne thing, i t would be very exp ensive For ano t h er, it' s been years since a school bus was jnv olved in a crash i n Grapefr ui t Valley. And yo u understand that t h ere are some t echnic al problem s that would reduce the effectiveness of belts in the kinds of school buses u sed in Camellia County. You t hink that Grapefruit Valley's limi ted funds for traffi c safety s h ouldn't be directed to an issue wi t h s uch a limit ed potential for makin g a posi tive im p act. Center for T 43


!+ COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL What argu ments will you use t o oppos e this belts-in-bu ses recommendation? The KlS.S. Presidmt The issue of belts i n school buses is very important to you and to the o t he r v olunteers who staff the K.l.S.S project. Y o u have been working very ha r d to in creas e t he use o f c hild safety seats. Y o u b e l ieve that the a b sence of b el ts in buses forces schoo l c hi l d ren into the habit o f never u sing belts And you are horrif ied at the prospect o f wha t will hap p en if a b u s f illed with un belted kids is involv ed in a crash. You want t h e Action Team's help to get belt s into buses But it s obvious som e T eam members don't think m uch of your i dea What arguments will y ou use to get them to s upport your recommendation? T7u Hig!J School Principal Yo u see a lot of proble ms with this recommendation First the cost o f a belt retro-fit program appar ently will be very hig h and you kn ow that the schoo l bud get is v ery t i ght. Second, simply pu t ting b elts in place w on't gua r ant e e th a t the kids w ill wea r them. Who is going to enforce a belt-use policy > The b us drivers? T he y already have their han ds full. And third, t her e are rec e nt research f ind ings that sugg est that seat belts in school buses are not a cost effe c t ive coun ter m e asure. W h at argume n ts wi ll y ou use to convince t he Act i on Tea m to d isapprove t hi s recommendation? The 8UJinw Leader Y ou certainly un derstand the K .I.S.S. Project Di rector's concern about the la ck of bel t s in buses. Most schoo l kids spend mo re t ime in buses than in any other vehicles If they d evel op the nonuse habit in t h eir buses, i t will be very d i fficul t to ins t ill a habi t of bel t use for cars. On t he othe r h an d t he funding i ssue concerns you. You'll support this recom m endation, b u t not at any price. Cente r ror Urba n TranSportati o n Rtse.m:h


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAl +!+ How can Grape f ruit Valley get t h e money needed to retro-fit its buses with belts? The SADD Pr

! COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL 6 dized cab rides home}, and institute more effective server lnrervention training and policies. ASSIGNMENT: Group participants will assume the fo llowing simulation roles in order to identify with each turn o f events in the n egot iation: President of the Tavern Owner's Association, Chief o f Poli ce President of the MADD Chapter, Business Leader, and Coordina t o r. ROLES: President of 1/Je Tavan TrJrupOrQtiQn Re:Starch


COMMUNITYICORRIDOR TRAffiC SAFETY PROGRAM MANUAL +!+ Chief of Police As far as you are concerned, the tavern owners can complain all they want about the high cost of doing bus iness You know that most of the drunk driv ers on our roads have come from l oca l taverns T he owners are largely responsible for the problem. They have to clean up their act. But your ma i n concer n is with enforcing the law. As long as the t a ver n owners' prac tices are legal, you don't feel they you can tell them how to ru n their businesses. Pwident of tht MADD Chapur As far as you are concerned, the big issue is "h a ppy hours." Anything that encourages people to drink is bound to produce lots of drunk drivers. The t avern owners have got to cu t out "happy hours." Business You can s y mpathiz e with the tavern owners, because you know how difficult it is to run a profitable business. Yo u know that t he cavern owners have been hit especially hard b y r ising ins urance premiums. You very much agree t ha t the tavern owners need t o do more to pre vent drunk driving But you don't want to drive them out of business. You' d like to find some way to offer them some economtc Jncenttves. The mayor has been getting a lot of "heat" l ately on "happy hours ." The MADD pe ople have generated a great deal of political pressure to cut out "happy ho urs." The mayor wants you to deliver on this issue. CASE STUDY NUMBER 4 The Grapefn>it Valley Community/Corridor Traffic Safety P rogram Advisory Council is having its monthly meeting. The Coordinator of the program begins a discussion of new radio commercials made for the safety program. The pro gram is sponsoring a public info rmation and education campaign to make liste ner s mo re aware of the dangers of Center for U rban Transponalion Research 47


! COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL 18 driving o n the c o r ridor The radio commercial was c r e a te d by Communications Plus, a local company tha t cre a tes radio c ommercials and t elevisio n spots. I t was subsequently disco v ered t hat the commercials were aired over the radio with only the approval fro m the Public I nformation and Educa tion subco mm ittee and w i t hout the Advisory C ouncil' s approval. One o f the commercials was f ound to be ins ulti n g t o insurance companies due co t h e na ture o f t h e presentat i o n The radio commercial made the insurance companies l oo k like t h ey approve of traffic collisions in o rder to institute ra te i ncre ases and m ake a lot o f money off of the cra s h victims. The radio commercial was removed from t he air. Now, a controv ersy a rises about w ho i s responsible for allowing an insulting commercial to be on the radio i n the f irst p lace. The i nsur ance company rep resen tative w ants a public apo logy and a new radio commercial focusing on the benefits prov i ded by motor vehicle insurance. A n ego t ia t i o n mu st be re ached so that e v e r y o ne is s a t i s f ied ASSIGNMENT: Group pa rtic ipants w ill assume the following simulation role in order to iden tify with each turn of ev en ts in the n egot ia t ion : Coordina to r I n s ura nce Representative, Community B usi ness Leade r Chairman of the Public I nfo r m atio n and Education subcommittee, a nd Communic ation Consultant. ROLES: T7u Coordittator You are the Coordinator of the C/CTSP and you believed that t h e co mmerci a ls we re going to be in good tas t e and reach the pub lic in a viable way. Y ou now real ize t h at you should have listened to the commercials rather t han g ive your PI&E sub co mmit tee ch ai r the responsibility for appro ving radio spots. Now y ou must make amends with the group that was insu lted wi t hou t cre a t ing a p r oble m wi t h the PI&E chair because you gave him/her the job. This Cent for Urban Tr.-nsporudon Rese-arch


(QHHUNITYICORRIDOR T RAff iC SAfETY PROGRAM M AN UA l ! situation c ould spl i t the Actio n Team and cripp l e its hture effectiveness Wh a t arguments w ill you use to r e s c o r e p eace among Action T earn membersl lmurance Repramttuiv( You arc a n Insurance Representative w ho has he ard the co mm e rcials ove r the air and are disg u ste d with the co mmerci al making connotat i ons about ins uranc e companies being unca r ing and greedy. You have dec i ded to voice your opinio n s co c he Action Team so chat the commer cia ls will never be heard agi n. You are als o asking for public apo l ogy and reques t ing t ha t another c ommercial be mad e that supports the beneficia l rol e of insurance compani e s U

! COMMUNITY/CORRIDOR TRAfFIC SAFETY PROGRAM MANUAL ;o believe that i f they were t h e situation would have bee n different. What arguments will you use to res tore peace among Action Team members? CommuniCttti()ns Consullllnt You are a Communications Con8 sultant from Communications Plus the company that creat e d the radio and television spots and announcements. You were given the assignment of creat ing several radio annou nce ments dealing with making the general public more aware of driving safely on the corridor and you fulfilled your part of t h e bargain by m ak ing intelligent, crea tive, and unique radio spotS that were approv ed by the PI&E subcomm it tee Chair. You did not feel t hat you were targeting the insurance com pani e s in a mean way; you just wanted the public to reali ze that it would cost them more money in the future if they did get into a crash. You support the commercials 1 00% and feel that since they were approved by the subcommittee, you do not have to make another commercial for free and that if t hey wish to remove the commercial from the air, it is t he Advisory Council's choice. You will make another commer cial for the i n surance companies only if you are paid-time is money. What arguments wi ll you use to restore peace a mong Action Team members? Center rQr Urban Transportation Research


COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL +!+ Appendix B Directory of Resources Contact Person Florida Statt Safety Offiu Mr. George Ed Rie<, Jr. Mr. John Ward Mr. Larry Adkisson F la Dept. o f T r a nspo rtat ion State Safety Office 605 Suwannee St., M. S 53 Tallahassee FL 323 99 0450 (904} 488 5 455 SunCom 278 Reso urce s Avai lab l e List of c u rrent S c.te h ig hway sa fety prog rams Loc a l and statew ide com:'lct names s a fety l egislation H ighway crash dac. State highway safety plan Florida Department of Transportat i on District Offices M r Dole Lasseter F la Dept. ofT ransportat io n Dis trict One P.O. Box 124 9, MS 1 8 Bmow, FL 3383 0 (813) 533-81 61, x2514 Sun Com 557 2514 Mr. Earl D. Hodges Fla. Dept. ofT ransportat io n District Two P.O. Box 6669 Jacksonville, FL 32236 6669 ( 904) 381-8755 SunCom 824-8755 Center for Urban Tr:u uporutio n Research Local safety project in f orm:ttion Local conta ct names PI&E information Local crash data T earn members C/CTSP coordination assi stance 51



UAHIC SAIHY MANUAl +!+ lAcal Enforcement Agencies Lo.i SADD chapter For-Profit Corporations Insurance c ompanies L.arge corporations with t pride in their local presence Local Colltgt or University Distribution of materials T earn members Loca l contact n3mes Highway ufety prognun m:a.tcriJls M:nerjals production t3pabilities Audio-vis,ual materials T earn members Distr ibuci on of materials Local conuct names Finant:)al suppon M.uerials production support Pt'ogram evaluation T earn members SJ


COMMU N ITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL 4 Appendix C Samples of Florida Avenue Artwork Cen t e r for Urban Transporta lion Rdearch


COMMUNIT/COR R IDOR TRAFFIC SAFETY PROGRAM MANUAL +!+ Center for Urban Tr.lnsporudon Research 55


!+ COMMUNITY/CORR I DOR TRAFFIC SAFETY PROGRAM MANUAL 6 Appendix D Samples of 1-4 Artwork \',\) Mug!> Ccutxy ) 1992! h olso has lhe highest falallly :aro oc "'1-"""""' in the 'i'&npa Bay a%N. This hi;h ac0::5e:'ll r.m has prompted a carnpa)gn !0 help i."npro'te safetyc n i 4 The Florida IJepanmeru of 'llansponalicn .;n be moMng """"""'-tOO next&..@ Dum; thai time, the Thmpa Pctice. Sllerii! s Office an:lllle Florida Hi-ghway PatrOl wUl enloroernem alon9 '"" road .. 1<1)1 8u1 your help. oo On tOO l:lack of thi s flyer you u fi nd some useful tips !Mt can help make )'Our lrip oo f 4 sa!cr. Please tJ-.em ar.d help us prevenl acciderttson f4. Centtr for U r b.ln Rese3r(h


COMMUNITYICORRIDOR TRAFFIC SAFETY PROGRAM Tips for Safer Driving: Oriw defensively. \'41d1ootfor ll"cW.erguy S1ay am assutr.P. !hal 00\e.:; don't Cln'\'9 ;as .... -eu as >W Use when Mi d c ollitl<>ns-follow .u .1 s.:afc dill-!&nce. l).w :tie lOSE!(> :OOd/:M!tf. Wt.ICh--&Aoo..tau.,._.. IOc'M bod pow. ....ell u II9Jit po l o or JWd ,.qn C0<1..'">! U.. MQON;b il W. 'tO"' tO tNCh e. Mille aJIG(. IOI'.IW eat Usc yow sea t bell. WY:Jnesureall 'P'Jr prop:r 100. espeOall} chlldten. 11 Octl'td:!" -13 been dMlon9 SM.r e the road! aeoooneous.a:'ld hpoche':l saCett ;oo. As ;w an on!'iliT.p. make room IW 1M ra::r.p. Don t s-pe-ed. A\eid a dd:et 1'1o\'913tlho speed road. Center for Urb.ln Tr.lnspOrt.llion Rcscar



COMMUNITY/CORRIDOR TRAFfiC SAF!TY PROGRAM MANUAL : Glossary Action Team-an Action Team is a group of which coordinate the day to day implemenwion of C/CTSP activities. Its members rna}' be drawn from mu l t iple comm u nity groups who arc possessed of a wide variety of skills and have access to a wide varlecy of re sources. A<:tion team members may i nclude mcmben of the Lead Group, the Steering Committee, and the Subcommit t ees. Community/Corridor T raffic Safety Program (C/CI'SP) a C/CTSP is a comprehensive approach to quickly solving highway safety problems in a delimited area such as a community or along a defin e d corridor A C/CTSP is responsive b e cause it functio ns to focus l ocal resources tow>rd solving local p roblems. It is compre hcnslvc i n its a pproach because i t functions co coordinate the highwoy safety efforts of multiple organizat i ons e .g those involved i n law enforcement, community setvice highw:.y engineering, educat ion and emergency services Driving Under the Influence (DUI)-operating a vehicle in high way traffic while under the influence of drugs and or alcoh ol. Evaluation-an evaluation is a spt-cific undertaken to determine the worth o t quality of something. Evaluations con4 ducted to dete rmine t he worth of C/CTSPs may be des ign ed to appraise the success of prograrn activities, objectives and goals. Goals-goals :lTe broad, written statements about what i s to be accomplished b y C/CTSP. Goals define the end result(s) that the C/ CTSP will achieve. Klck-Off 'E:vcnt-:m imp.orunt oc'urrint near the b eg inning of a C/CTSP compaign, which attra c ts the attention >nd coverage of t he local and regional media. A kick-off event may include jmportant speakers (mayors, sheriffs> legislators, bureaucrats, community leaders, and business executives), demonstrations for Urban Tranlporucion 59


! COMMUNITY/CORRIDOR TRAFFIC SAFETY PROGRAM MANUAL 60 of new equipment (ambul:mce, EMS unitS, police cars, he l i copte rs, motorcycles, water craft radar unitS, or breathalizers). Lead Group-a lead group is a group of volunteers that generates initial and sustained enthusiasm and support for a C/CTSP. Lead group members are drawn from middle and upper level managers in a community lead group me.mbers also function as steering conunittee actio n team and subcommittee members. Public Awareness Campaign-a public awareness campaign i s a series of coordinated. and integrated events and activities which are designed to draw the pub l ic's attention to a local phenomenon such as a C/CTSP. C/CTSP public aworeness campaign utilize various methodologies such as selective enforcement. public information. and education and kick events. Objtctive-objcctives are statements concerning quantifiable activi t ies to be underta ken to achieve a specified goal. Measurable goa l s are considered essential to planning and implementing efficient and effective C/CTSP acti vities. Public Information and Education (PI&E)-aC/CTSP Public Information and E ducation campaign is a coordinated and imegrat ed effort to communicate a safety message to highway users. It may use one or many forms of communication to accomplish itS obj ec tives. A PI&E campaign may use the broadcast and print mediums as well as unique forms of communication such as billboards, bumper stickers, badges, variou s signsl rcsta\lrant place mats, tee shirts and baseball caps. Selective Traffic Law Enforcement-selective traffic enf o rcement is the highly visible and high l y publicized iss uance of citations to motorists vio lat ing specific highway safety laws. Selective enforce ment usually occurs on specific highways o"er defined periods of t ime. Selective traffi c enforcement. technjques may involve issuing citations for only one or a small group of targete d traffic "iola tions; or may invo lve issuing as many citations as possible in a targeted zone S elec ted enforcement campaigns are designed educate motorist s by getting their attention as much as they are co . JSSUe CltatJOOS Cente< for Ul'b.ln Transportation


COMMUNITY/CORRIDOR TRAFFIC SAFET Y PROGRAM MANUAL : Stare Safety Office-the State Sofety Office is a uni t of the Florida Department ofT ransporcation dedicated to enhancing safety o n F lori da 's streets and highways Steering Committee a Steering Comminee is comprjscd of a group of vol unteers '9.1h o have the interest and capacity to ens ure community acceptmce and adoption of a C/CTSP. Its members are d rawn from am o ng community opinion l ea ders. St eering committee members may a lso ser v e on action teams, and on s u bcommittees. S teering c om.minee member s may be members of the C/CfSP lead group. Subcommittees-a subcommittee is comprised of voluntee rs who ore interested in and have t i me c o devo te tO making the C/CTSP a success. S u bcommittee members m a y be drawn f rom the lead t h e steering committee, the action te-;am and the commun ity at la rg e an d are respons i b l e for operationalizing the C/CTSPs objectives. In doing t his, s u b committee members accomplish t h e ma jority of th e work of th e C/CTSP. Cemer for Urban Tr.ansp ocudo n Re-st_arcb 61



COMMUNITY/CORRIDOR TRAFFIC SAfETY PROGRAM MANUAL +!+ References Department of H ighway Safety and Moto r Vehicles. Florida Traffic Crash Facts, 1991 Edition. Tallahassee, F L (pub lished an n ual ly ). Florida Department ofT ransportation State of FloridA Highwa; Saftl) Plan, Fiscal Year 1994. Tallahassee, FL (published annually}. Na t ional S afety Council. CrASh Facts, 1992 Ed itio n Itasca, lL (publis h ed annual ly). Transportation Safety Inst itut e Communi!JI Traffic Safety Program< Oklahoma C iry, OK (1992). Cent-er (or Tr;uuoortaUon 63


COMMUNITY/CORRIDOR TRAFFIC SAFHY PROGRAM MANUAL Florida DepartmentofTransportation State Safety Office 605 Suwannee S t reet, MS 17 Tallahassee, FL 32399-0450 (904) 488-5455, SunCom 278-5455 State Safety Engineer: George Ed Rice, Jr. Larry Adkison Project Manager: CUTR Center for Urban Transportation Research University of South Florida College of Engineering 4202 E. Fowler Avenue, ENB 118 Tampa FL 33620-5350 (813) 974-3120, SunCom 574-3120, fax 974-5168 Gary L Brosch, Director Proj ect Director: Project Staff: Thomas L. Miller, Ph.D. Victo ria Zambito Cent(( for Urban Transportation Research