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1995 regional HOV marketing & positioning research study for Palm Beach, Broward and Dade Counties

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Material Information

Title:
1995 regional HOV marketing & positioning research study for Palm Beach, Broward and Dade Counties
Portion of title:
Regional HOV marketing & positioning research study for Palm Beach, Broward and Dade Counties
Physical Description:
1 online resource (43 p.) : charts. ;
Language:
English
Creator:
Florida -- Dept. of Transportation
University of South Florida -- Center for Urban Transportation Research
Gold Coast Commuter Services
Publisher:
University of South Florida, Center for Urban Transportation Research
Place of Publication:
Tampa
Publication Date:

Subjects

Subjects / Keywords:
High occupancy vehicle lanes -- Planning -- Florida   ( lcsh )
High occupancy vehicle lanes -- Marketing -- Florida   ( lcsh )
Car pools -- Florida   ( lcsh )
Commuting -- Florida   ( lcsh )
Genre:
non-fiction   ( marcgt )

Notes

Statement of Responsibility:
produced by Center for Urban Transportation Research, College of Engineering, University of South Florida.
General Note:
Title from t.p. of e-book (viewed Aug. 2, 2011).
General Note:
"Sponsored by the Florida Department of Transportation and Gold Coast Commuter Services."
General Note:
"December 1995."

Record Information

Source Institution:
University of South Florida Library
Holding Location:
University of South Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
aleph - 029060091
oclc - 744491210
usfldc doi - C01-00410
usfldc handle - c1.410
System ID:
SFS0032435:00001


This item is only available as the following downloads:


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1995 regional HOV marketing & positioning research study for Palm Beach, Broward and Dade Counties
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PAGE 1

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PAGE 3

2 1995 HOY Mark!ling & Posilion i n g Resmch ltudy

PAGE 4

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PAGE 5

4 1995 HOY Hazterinz & Positio n ing keseorch Study

PAGE 6

, . ... . ; . ... . . . . : > '' . . .. ... .. . P :reface <: ' . : .. ' ', . ., : .. . . .. ' ... . ' ... . -: < ... > .... . : . . . : . . . . . . . .. ; . . : : 7 '. . ; . .,. : .. ' ' . . .. . ; . . . .. ... . ". . ' '. . .. .. ... : . .' . ' .. . . .. : ..... ., . .. ... . . . . . . ' : . ... ....... . . . ..... ..... . . . : . . . . . . . . . . . ' . . ... ,. ; . . . . ... : :. . : . ... > .. :: . . : ::: . : :. . : . : ;, .. \ 'Fhe cpneejl. t offflgi) Oi:cupancy Veliicle'(H,OV) : . maike.ting, research,-ana education, the peien(ial is ,diminished; or.sonietiril'!'S lo,s(: :fhl.< many. 'oi'thi: elci!lcnts that idea.;n tbe.bry'' an!l Dade . . ... .. .. .:' : ; .. : . .... : : .. ..... .. : : .... '. : : ..... :: : study tp pro)iie_ ti6v and aqd !<>r : .". . . . : > ..... ._-. . . . .... . .:. . . . .... .. ... : .. ... ... .. . . :: >: : .. In the . milxin\ize.the Mse Of ;Tqe-Plan re'Jiapce on the .aU.toWObi1e' : de'mtinds for:-continUed.C:XPa:nSiQn.Of tfic highw3y.syStcin' an(ftbat:this rCJianCc haS.Oversb3dowed in.Ptlier means of . : rtan tQ .:: .. to. high Ja:neli for qatpool sand P'!hfic l!JlitsJiQi!a6oi1 vehis!es: . : .. '. -_.. .. . ... . ::. . -.. . : .. ... . :. . . . . .:<....... ( . ,./ :: . . ..... .... .,. . : . .' !\ and pioip6t'i0n-is HOV to' ma}dng. C4!mges: .9r: improveQleritS that .. . . .,_.: ...... : . .. :: . . . \ : .. : < .... ... .:. : ... .. .. .. .. . .. . . . : . .. . . . . . .. ... -... . . . ': . : . : . ,-: : : r .. . . . . : '. :. . . ... ... .. ' ; . . : . i'. .. ' ' .. ... ' . : . . .. . . . . . . . . ... ' . : . . . : . . . ... : .. ' . . : . > .. . .. . .. . ' ' . . .... :. . ... .. . :.. .. : . . .. : .. . .. : ... . . : . . : . . .. . : . . ; : ... .. : .. ... .... ' . . . :' : ., ... . . . ' . . . ,. .. ... . . . .. ,.,. . . '; . / :-'..1.. ... ., . . : : .. ' . ... ... . . .. : . '' ... t ' .. . . . ; , : . : . : .. .. .. : . > . .. .. ,. . ; . . . ... .. ' J : : . : ... :. : ,, : .. .. : . r. . . . . : .. .. .. : . : . . .. . . . . . .. .. . ..: ..... : . .. _. . ... .. : _. .. : :.: .. ,. .. : .... : . ' . .... : . : .. ' ' : .. ' . ' ' ........... : ._, .... . -: .. . . . : . . .... . . ... ... . .. . .' .. . . . : '. . ' . . . : : ' .. ' ' .. . . . .. ... ....... . .. .. . .. .... ., . . ; ._".: ; . : ... ' . .. .. . ... . .. .. .. < ... . ' . . : ' .. .. .. :, .... : .. :. . : .. ... . .. . . . . . ... . . .. '" . : .. : . . : .... ,. ... ... . .. .. . "" .. . . : . . . . ' -. -'. . . . . . . . .. . . . : . ( ... ... :. .. : . : > .. ... . . : . . HOY &. .. . .

PAGE 7

Executive Summary Results + In Pal m Beach, Broward, and Dade coun t ies, a total of 1 537 respondents w ere surveyed by telephone The numbers were selected t hrou gh a random digi t dialin g Trave l charac teris tics for the three count ies: Palm Beach: Fo rt y-seven percen t u se 1 -9 5 during rush hour (6 9 a.m., 4-7 p.m.) at least twic c a week, 16 pcr<::cnt carpoo l on 1 -95 at least onc e a week. 8r()ward : Dade: Fortyone percent use l-95 during rush hour a t least twice a week, 1 2 percent carpoo l on 1 -95 at least once a wee Thirty -five percen t use I -95 during rush hour at least twice a week. 10 percent carpool on l-95 at least once a wee t Awareness o fHOV l anes among resident'> is over 85 percent for Dade and Broward counties (large sections of 1-95 i n Pain) Beach do not have HOV lanes) Understanding that HOY lanes ar c ope n at certain times of day i s a lso ove r 80 percent + \Vhile residents agree strongly t h at traffic congestion is bad on 1 9 5 (averaging 8.5 on a lJO scale), that many people drive illegally in HOV lanes (7. 5), t ha t r i desharing i s nece..o:;sary to maintain the environment (7. 3), and that HOV lanes would mo' t r affic more effe ctive ly if aggressively enforced (7.2), t he r e is substantially less agreement on other topics relat ing to l1 effecti v eness ofHOV l anes. + Residents generally feel that HOV v iolat ions are not r egular l y t icketed. and they agree that HOV l anes woul d be more effc cti' i f violations were aggressively e nforced. Changing t h e percept ion t ha t violat ions an: n.Ot r eg ularl y ticket ed is a key tactic improving accep tance and increasing use of HOV lanes. t Carpoolcrs (as well as nonusers ofl 9 5 ) ge n erally have a significantly h i gher l evel of support for concepts re lated tO HOV tan t han people who drive a l one on l -95 during r u sh hour. t Businesses arc far from uniforml)' posi t ive about the benefits ofHOV lanes However, businesses d o not o ppose HOY lanes aJ do agree that traffic congestio n o n 1 is a problem. Clearly b u s i nesses (as well as t he public ) will have to be educated on t l benefits ofHOV Janes. + Support for HOV l ane:> among the Florida Highway Patrol (fHP ) and magistrates i s decidedly mixed. Whil e there is no gener agreemen t on t he value ofHOV J anes or what t he penal ties for HOV lan e v i o l a tions shou l d be FHP ofiic ers and magi strates 1 agree on t he need for consistent enforcement and improved signa ge Over 8 0 percent agreed that consistent enforcemc1 imp_roved signage, and consisten t r estrict ions acros s ; coun t ies arc 'very imporrant .. for smooth operat ion o f IIOV lanes. Pub) opinion on the issue of enforcement shou l d be monitored to sec if the percep tion of cons i stent e nforcement i ncreases o r remai at its curr ent low level. 6 1995 HOV Hrktt ing & Positioning Jl"'ar
PAGE 8

.. ... . . .. .. ... . ... : J ... .. . .. . . . . ', : : '' .. ' . ' . ( . ' . :; ,./ . } : .. ... . . .. . '; . . . .. . .. ., . ... ' . . .: : .. . . . . ' :: ::: ::.:. . ... . . : : . . . ... . . ; ; .... .; . J.; .. ... . . . . . '" . . .. . .. .. . .. . . . .. '. _:: . ..... :' : . . ....... . > ... ::-:::.> . '; .. ., . '. . . . . . . .. .. . . .: . .. :: . . . . . . .: . . .. . . .. . . . '.. . . "' . . . : . . ', : : < : ... ... ... . . . . . . . .... ; ... .... : : .Action. .. ; .... . .. _Recolninentlationi':' . : .. _,. . > :. ; .. : '.':". : .. '. . : . , .. : ' , .. "': ':., . : ' I .. ,,, : : : . .. ., . ... : . .... ,. ,":" .'> ; ...... . ...... . ....... . ..... . / . . ...... . ' I LOci! haftsp_oitatipn iiuihorilieS, and li ave-HOV and : ment'ptan: Thi s p ian calls ofa rc!i;on a!HOV j>oli g. Ortatioli rpanage!\'ent ({MAs), an!! thel\e ip hic pr ?fi l e o f these groupS 'is .. : .. . .. : : . . . \. ... . . .: . . . : . . : : : ': :... . ,. .:; . . :.-. 1 :.... ,. :, . . .. . .. .. ... .. . : .. ,, .. . . . .. ... "! . . : .. .' .. . , : ..: ; . : . ... : . . . .. . . . . .. : .: . . . . . .. : . .. ... ...... . . . .. ... ; ; .... . .. . . . ;. ' -'. ' : . . .. . -:, . ..... '; .. ..... : ; : . ; : : .. <.:. . . .. . . c . .: . . . ... . . ':. .. . . .. : . : . ; .. . . .. . . ... .. . J. .. . . . . . ' .. . . . ; . . ... .. . .. '.'. . c .. . . . -.. . . ' : .. .. . . : : ... .... ' . . v .. . . . ' . . . . .. :,. ... .. . . . . . . ' . : ..... . ' . : ; . . . : ... . . . . . . . :. .. : . . ., .. ... .. . . . .. ,_ "' '". . ., .. . ; ., 4 . . . . . : .. . .. . ... .. t . . . . . . ' . '. . .. ... . . ' . . ... ... ... . . . .. .. . .. ... : . . . ; .. . ';. . .; . . ,. ; . .... . . .. ',' .. .-. : .. .. . . :.: ... ; . . .; .. ; .. : .. ; .. . .' . .... .. : .:: : . . .. ' -;. .. . ... . . : . . ... '. .. ; : . .. . . . . . : . : ' . .. .. L: . . : .... -'.. . . . . . ..... / : ... .:: . 'l'. . -4 ... :. .. . : . .. ... . t : ...... : .. . .... .... : .. : : : : : -199.5 & Positioni g Reii:iidritud( . . <, . I . .. . ; .. c

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Objectives The HOV survey is a eomponenL of a comprehensive HOV Marketing/Education and Enforcemen t Plan for the area served by Gold Coc Commu ter The obj ecties: of this s urvey were : + To profile use of J .. 95, carpooling and HOY la nes among res idents of Palm Beach,Broward, and Dade coun ties t To determi n e aware n ess ofHOV lam!S. To gauge a t titudes t owa r ds HOV l anes among residents, and deve-lop s trat egies for marketing and posi t i on i ng HOV l anes from these auitudes t To produ c e basel ine i nformation for future comparisons that will determine of marketing/ed u cat ion ac tivities and pinpoint a reas for furt her efforts Methodology A tot banks that con t ain at l eas t two listed households are sel ec t ed Thi s procedure ra i ses dte efficiency of the sample To quali ty for inclus i on in the s u rvey i t was necessary that th e individual be 21 years o f age or l ive in Palm neach, Broward or Da county; an d have at l eas t one wor king veh i c l e in the household. 8 199S HOY & P01itionin g llmar
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. .. . : .. ... .. : ,. . . .. . .. -' I '. ... .. .. . ' -. ... .. .. .. .. . . .. .. ' . '.. < .. .. .. .. . ... .. . .. . . . . ... . : .. .... . ',. -. . .. .. . .. .. .. ' '. . : . : . ._ .. .. : ... ... '. . :. . t .. . ,. .. . . . . . .. .. . . ... .,; . . . . . : .. . .. . ' \ .. ... ,' .. ... . .. .. ..... .. . ' \ .. -. ... ... 'i ... .. -: .. . .. ... . . .. . .. . ... .. ' ., ... ... .. ., ... . .. .. ... .. : . .. .. . .. . ... .. . . ... . . .. .. . . .. . . . . .. .. . " ... . .. .. . : .. . . . ,, .. .. .. .. : .. .. .. . .. .. .. \ .. . ' .. . ".' .. . . ... ; .. . .. .. . ' -' ; . .. ... ' . .. . . .. :.: ., ... . .. . : .,, : } ... ... . . . ... ., .. . .. . : : .:. \: . . '.1' .. .. .... ;.:-: ... ; . . . -< . . ..... .. . . ::. . . .. > .. . . : . .. .. .. '' .. .. .. . .. . .. .. ,' .. : ... : ... ... . . . . i ; . ' .... . . ' . . < .. '>i' .. . .. . .. . ,. .. ; .. -.. ' ; . : .' .: . .. .. ,. '. .. . .. ' .. . ., .. . . . . . . . ', . ...... ' I ' .. ': .. ' .. ' .. ... ' .. ' .... .. ,, .. . . .:, . . . .. .. , . . . . .. -. .. . : . : : .. .... . .. . .. ( ... : .. . . . . . m \ . . .. .. . . . . -.

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Employment and Travel Characteristics by County Palm Beach County The employment and travel characteristics of Palm Beach County residents are shown i n the graphs below. The majority of dents work full or part t ime, and t he vast majori ty of the employed work in Pal m Beach County F ifty-four percent usc1 -95 during rush hou r at least once a week. Of those who drive on 1 -95 during nLSh hour 29 percent carpool at l e ast once a week. Ninety one percent of those who drive regular l y on 1 95 during rush hour have trips of over five miles. WORK FULL TIME 63% Nearly half of l,alm Beach commuters ex pe rie nce a commute : whi ch 25 percent of their commute time is "was ted" in lnlffic T t congestion index i s calculated by taking t he usual commute tim subtracting the "freemove time" (the time it \\Q u i d take tO mai the same trip on a weeke-nd day) d ividin g by t he usual commu t ime. and then mu l tiplying by 100. In t erms of the inde -x.. of Pal m Beach c:ommutcrs experience a c ongestion index" of ovc 125. PALM BEACH 6"' OTHER NONWO R K 6% 9% WORK PART TIME 6% RETI A EO 22% EMPLOYMENT PROFILE 10 1991 HOY Harl:!lin g & PO
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. : '. .. : . : . . . . . ' . ... : <. . ... <".. ... . ,. . .. ... .: . ... . .... . .... .. . . ... : ; ; : . . . . . ' ' . . ... 9 .. : JRIPS /.. '.TRIP S/ : .,.WEEK: .. weEK ... .. .. 21% ... : .. RUSH HOUR* . : .. ' .. . . ... . ' . . ... . . .. . .. .. .. ., ' ... N o v : ATAIX ,_ :.._ .. : } : .. : ; . . :: I . .. ... .. .... . .. ... oveR .: ... . 1 ;:2. PER_ W .EEK '' 15% . . .' ., CARPOOL:ING; . -(1.9S RUSii,tiOUR'*;.-: '\. : :. . .... .. .: ... l. .' .... ,; 0:. : : .' ... . . : MILE$ : .341( . . . : TRIP 'tENG'rH . ' . .. .. ... .. M. .. ' . . : : ... "25 + .. MitES ... . ; .. .. .. ' ... ' '. > ' ... lot .. 120 . . :: .. . . : .. .. . , ... -. ' .. . . . : .. 0 . . . . ,. .... .. ':. ... ... ... .I ... .. : . . : \: l: . : . . . .. ., > '. . : : . . : .. ;. ". ... . : .' ... . . . . ; : .. ... :"' ' : II

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Employment and Travel Characteristics by County Broward County The employment and travel chara cteristics ofBroward Co unty resi dents are shown in the graphs below The majority of respondents work full or part time Twenty-three percent ofBroward County's employed residents work outside of the countt, compared t o only I I per cen t of employed residents in Plm Beach and Dade counties. Only 46 percent ofBroward County residents use 1 -95 during rush hour, and of t h ose 26 percent carpool at least once a week. Broward County residents make more medium-length trips ; 72 pereent ot trips are between 5 and 25 m i les. In Palm Beach County, only 60 peJ:Cent of trips are between five and 25 miles Broward County commuters also face a higher congestion index than Palm Beach commuters. fifty-four percent have a congestio n index over I 25, compared t o 47 percent of Palm Beach commuters > which is a stat i stically significant difference a t t he 95 pcrcentconfi dence leve l Employment Characteristics: Broward County Residents WORK FULL TIME 67% WORK PAR T TIME 7% RETIRED 13% EMPLOYMENT PROFILE 17 199S HOY H arkttine & PoJitioninl Stud y OTHER t3% BROWARD 77% OADE 16% COUNTY OF EMP LOYMEN T PALM 7%

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. ... ... ' ... .. ... . . . . ' . :' . ... . .. ',, . . ,.:.. .. . . ... .. . . . . . . . . ... . ... ... .. : . . .. ... ..... . tRIPS/ ,. .. . WEEK. 1) % ... : .. ... usi: o .IJRJNG . < . . . ,. . . .. ; .. .. . : .. t o + .._. :rFiiPSI .. : . .,. 1 8% . :" . . . ..... .... .: 4'9 TRiPS/ WEEK ')7% ; .. . .. : . ,, : : .. .. . :. . ". .. . . ., . . . . .. .. ; .. ... ... .. . .. . . .-: . ,. . .. .. ::" . . ' .. . ... . ' . .. S.l 4 MILES .. . : . . . . : .. .. : .. . : . . . . . . .. . ' . . P.ER: .... 14% : ... liESS . T HAN'. .1 !WE'EK ; 4cx; t .... .... .. ... . .. . . ... ' '(' . . .. . .. . . .. . . . < . . ,y . . ,.: .. >,' , .. : . . .. ' . . ., ... .. . l:RI;._: .. ... .. . : i..ENGT.I'!. : .. . . . ... .... . ... . .. .. .. ... ::. . . ... . ... . : . . . ... .. .. . : . qmgestion Index' ={Trip time aay .triJHi.me}ITrip too;:1 00 means no , . . .. . : .... . . . ' ... .... : .... ... : : . . ... . . ' .. . ... --.: . . .. .. .. .. . ... . ... .. . .. . . .. ., ll

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Employment and Travel Characteristics by County Dade County The employment and travel characte ristics of Dade County resi dents are sh own in the graphs below. Again > t he majority ofrespon d ents work full or part t ime. As i n Palm Beach County, the vast majori ty (89 percen t ) work w i t hin their county of residence Jusl 41 percent of Dade County residents use 1 95 durin g rush hour, and of t h ose 2 8 percent carpool at least once a week. As with Broward County resi d ents, 71 percent of Dade Cou nty residents' WORK FULL TIME 67% rrips o n 1-95 ar e be tween S and 25 miles. Dade County commuters fac e the highes t congestion indexes of all with 59 percent reporting a n index of ove r 125. This is not, bow ever, a sratis t ically s i gnifica n t d ifference from t he result in Browarc: County DADE 89% OTHER 4% OTHER 7% WORK PART TIME EMPLOYMENT PROFILE 14 1995 HOY Htrktting & rositioning 1\!warcb Study 14% 11% COUNTY OF EMPLOYMENT

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" '. ,, . . . . . . . ... ' . . ' . '' . ; .. . . .'' . ' ., .. Nor> AT All &9.% ; -. .. ; . : ' . . .... 1' ::. TRIPS/ WEEK ... :15% .. . IJSE .... RUSH HOUR: : . . . .. : . . . . ... : WEE_ i ( 1 1% . 4-9 .' ,, : ' ... : . .. ... .. '. ' '. : . \ . ,'' . ' .. : . : . .. ' ; ' ' '' .. ' ... .... ::: . : . : . . . : '. . .. CARPOOLING : .> : : DRIVERS}' ; : : . . .. : . : : :, . Rosh hour'definetl a : m :al'\04-7 p.ni. . . .. . . . . . : < " " ' . ... : .. : ., ... " ... . ... .. :.. : ., , Trip length and Perceived Congestion on 1-95: : . Dade County Residents Who Use 1-95 : : :.: ... ... '', . ..... : UNDER MILES, .! . 'l,,, . . ....... ... ; ; ;n:ctex day.liip )/.Trip time 1 00} 1 OO.meads : no ," ... . . .... -: .... : ..... ; : . . .,. t .... --'--,:... _.:.. . -nio_g_R,-s,.""r;.:di_si"'udf;..J . : . ,. . ' :; :. . .. .. ,., ... : . . ' :; '!. : ... .. '' . . ' ' ... ' 15

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Employment and Travel Characteristics by County Summary and C/assification of Travel Behavior Residents who use 1-95 at least twice a week during rush hour are classi _ficd as "usc.rs" of I-95. Those who catpool at le ast once a week on 1-95 arc classified as "C.rpoolcn;." And those who use the HOY lanes once a week or more are classified as "HOV Users." The incidence of each of these groups i n the population of a l l resi dent s i s summari _:r.ed in the chart below. Travel Behavior Summary of Gold Coast Residents: Percentage of Commuters Using 1-95, Carpooling, and Using Carpool lanes 70%r----------------------------------------------, --------------------4 t% --16%---------13% 12% 10 % o'l6'" 4%-7,;. -6%-I OVERALL PALM BEACH BROWARD Ei DA DE 16 1991 HOY Hi1ktling & P01itioning lltsnr
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. . . .. . ,. . : . ... . '. .:H igh OccurP.an.:c)(:ve h :ic.l:.e .: .:,. : .. . ., . . .. . . . Awarenes s .:and Attit.JCIes. : : ... = .. ... : .. :; _:_: ... _: ": ,. . < .. . . . . ..... ... -' . : '' .\ -.: .' .. R
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Hig h Occupancy Vehicle Lane Awarenes s a nd Attitudes continued A further question was asked to detenn ine underst anding of when HOY lanes were reserved for carpools. The resuhs are disp l ayed in the chart below The vast majority of respondents unders t and t ha t HOY lanes are "open" at specific times of the day. Residents in the three counties who do no t use HOY lanes were asked how much faster they felt traffic moved in HOV lanes. The response pattern in each of the three counties was v irtually identica l : Just over half felt that traffic mo ... ed sig.nificantly faster in HOV l anes, about 3 7 percent felt that t raffic moved at or below the same speed ( i ncluding abou t 5 percent that said traffic actually moved slower in HOV lanes) and about 10 percent did not know or had no opinion Percent of Respondents Who Know that Carpool Lanes are Reserved for Carpools at Certain Times of Day 100%.-------------------------------------------, 81'% OVERA L L PALM BEACH BROWARD DA D E 18 199S HOV H>rl.tli n t & l'osi l iOfli nt R...ar
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... . " ,, . . . .. , ' . . . ... ' . ... . . .. Respondents' Perception of How Much Faster Users of Carpool Lanes Travel S IGNIFICANTLY. FI\STER 46'>' ., .. .... : . . ... ' ' ... ' . ABbUT THE SAME . 3"'". . . . . ... ' '; TWIC E AS F.ASt . 1'1 % : 5 % . . . . ,: . . .. . ' :' . ,; . ,_. l'ol;L resp6 0dimts . . . ' . . ' .. . Perceived Advantage of HOV Lanes: How Much Faster Tr,1ffic Moves in HOV lanes Than 011 the Freeway, by County : ! ' . .. . . ... ' ... .. . " . ... ... ' : . ' .. "":""" ,__, __ .-- . . .. .:. .:-.-,. '. . . ' . ' . ,_ . . .19'95 HOY ' .' . . . . :. ,. . .-19

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High Occupancy V e hicle Lane Awarene ss and Attitudes continued Res idents who u s ed 1 95 but did not carpoo l or those who did not usc: 1-95 but would if it were less congested, were asked how diffi cult it would b e to form a carpool of two or more people tq com mute once p er wee k Respondents were given the choices of re sponding that il would very or fairl y easy, very or fairl y difficult or a neutral respo nse of "it would not be difficult but it would not be easy, either." ln Palm Beach and Broward countie s, the general consensus was t h at it would be dif(ic.ult to form the carpools, "ri.th on l y 1 3 t o 14 percent saying i t would be: fairly or very easy Residents of Dade County were more positiv e about th e chanc e of carpooling, as 21 pen.:c.nt said it would not be difficult, but it would not be easy. either (compared t o 14 percent i n l, alm Beach and Browar d counties), and 14 perce.nt said it w ould be fairl y t o very easy. How Hard It W ould B e t o Form C a rpool s: Perceptions Among Residents Who Don' t Ci1rpoo/ on 1-95, by County 21% l ovEIW.l ALM OEACH 0BAOWARD ODAOe j

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. . .. . ... . . . . . . . . . . . . '-f :. .... ., . ., .. . . .. -. . . . ;' -,, ... . . .. .. ; ... ... ... '.fUgh Occlipancy:Vehicle Awaren.ess and t ''. i , 0 0 .. 0 0 0.. 0 0 1: 0 Mo .. .-.. . . ' . . .. .. . . .. -. , . . . .. ,. . . . -, ' . . . : .. . .. . . . . . '" ... ::,. : . .. : .:.. . "'-:",,' : . R03ide\>!S )"ere rate their I of ag'reenien\. wi\h a _nurnbcr. n:spowes I s shoWn lie! ow: The; it<;ni if enforced' : of SI&IC!"ents,aboili vehlclc GtOvi lanes olia J geis an aierage riitil\g of.7a; :Which brCaks down Into S6 j,m..,i .. ;. .. .-. . . . . -. ... .. I 0 i!ldi<;ati'ng <:OJDt>h;tc'.llgJccril . . . ... :. . --. .. . .... . ' . . : .. .. . 3 ,. i'; . g z.x ... z _,. . -;' . --:--.::...... --. . ... : (1> J4% 1 .. ,,.,, .. . .HEUTR./ : SOM:f'wi-IAT AGREE ... .... 26,.. 27% . ... . '. .. . "! . .: ... .,,. .. . .. ... I 0 ,' . . .. .. . .. : .. .. : . ,. .. . ... + -. . . .. . . ' : . : ' . _. . : .. . : : . . : . . . .. .. . 11

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High Occupancy Vehicle Lane Awareness and Attitudes continued It woul d be logical t o expect t hat the residen t s who face t he most congesti on might be most in favorofHOV lanes. This is not n-eces sarily t he case as t he graph below d e monstrates. While agre e s trong ly that traffic congestion on 1-95 is bad (average 8.5 rating) that many peopl e drive illegally in HOV l anes (7 .5), that ridesharing is necessary to maintain the environment (7.3) and that HOV Janes would move traffic more i f aggressively (7.2), ther e is substant ially less agreement on other topics rela ting to t he effec t iveness ofHO V lanes. tivc incentive t o carpOoling" and 'VOle time saved by carpooling i s worth the drawbacks," reaction i s decidedl y split, w i th a neatl)' eq ual number of people agreeing and disag reeing \\ith the state ment. The maj orit y opinion of resi d ent s in an c:ouotie s is that traffic tic.kets are not regul ar l y issu ed to HOY l ane v i olators. It i s cl e a r that one of the reasons HOV lane s are viewed nega tivel y is re lated to the perception of HOV lane enforcement. Residents general1>' feel that HOY viol ati ons are not regularly ticketed and they agree t ha t HOV lanes would be moreeffec,. tlve i f viola t ions were aggressively enforced. Changing this Onl y i n .Palm Beach County, which faces tlle lowest congestion levperception is a ke y tactic in improv ing accep tan ce and increas eJs and has the lowest awareness ofHOV l anes, is there anyrbing ing use ofHOV lanes approaching general agreement that HOY lanes are an effective way t o relieve conges t ion. On statements like HOV lanes arc an effec22 OVERALL Attitudes About HOY Lanes: General Public Agreement with Statements About Traffic, Carpooling, and HOV lanes (1-10 Scale), by County Strongly Agree z 0 om 8 5 7. 5 > z w II) a. ..J w r 7.S 7.2 6 3 6 0 0: ca: w < >0
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... ' . . ' . .. ... . . . . . . .. . . . . ... ., ' ' ; .. . . : . : .. the .. haye otlier indieaiid eve. n thougli thestiiv'cY. d\d n.onc ; .. number ani 'or respondentS thJ v eal this confusion. The sfaternent WllS "HOV should be ... q uetio n tlidanes. 'The..C :opened 19 all trnfficduring peak commute!iotirs:" fore, the !;su lt s .to question ani n oi :inclu d ed in' the re;t of thr wi$. thiS siatement ycJ wert: about. all ieppft. ' aspects of Other> str6ngly .and '!'eie againsf . : . . . .. . .. . . . . . . . . ... : ... ' . '. . . .. '. . .. . . . . .. .. . '. .. . . .; : ... , . . . ,. . . .. . .. . .. . . .. . ' ; ... : ._. .. . . . : . . ' ' .. . ' . . ... . . ; . .. . .. . . ' .. . .. .. -' : . . . ... .. . .. .. . . .. ... ' . . .... . . :, . .: . . !'': ; :., .. . .. .. . ( . ... .. . . : .. . '. . . . v .. . ... .. . .. .. ., . . . : . . .. . .. . . . . ' . . : ... .. . .. .... . . . .':. : ' . ; . ... .. ... : . ... . . . > . . . .. ,. . . : . .. . .. ': . .. : ' . . ,.. .. : . , : . ... ... '. . .. . .. . .. ... . '. . .: . : : ': . . ... . . ' . ,. . . . . ' . ' ... . . . . . '' . . . ... . . . '\ .. . . : : .: . .. .. ; . .. . : ... . : .. .... . .. . . . .. . I 1 9 s HQVw.;titin & & l'oliiioninz Roloa1;h 1\)idy . . : . . . .

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Classification of Respondents oy Commuting Pattern n addition to examining the results of t he survey broken down by ountics) i t is useful t o examine t he commuting pat t erns ofrespon tents to see iCau i tudes about HOV lanes differ by commute pat !rn As indicat ed earlier, 40 to 50 percent of resi dents by county use 1-95. Of those, about 25 percent carpool, mo s t twice a week or more. Of t h ose who carpool abou t half use the HOV l anes, and half don't. use HOV LANES 50% DO N 'T 75% CARPOOL 2/WEEK OR MORE 20% CARPOOLING DON'T USE H OV LANES 50% USE OF HOVLANES I ncludes o n ly respo nde nts who drive on 1-95 in rush hour two or mo r e times a week !4 1991 HOY HlrkOiing & Positiooing lwdy

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. . .. .. ... '. .. ,' ' ,' ; /, I ,' '' Clas.sificat1o.r .. ... -. .. . :' . , .... . .. . \ . ' . . . ' .. .. . ... ', I . .. . ... :' .. .. . . . ocii>e teSPondeilts .who doo 't ... regul"f l)', !'l>l>t tess' c:png<;Jted; Or 114.C plaocl tO go d0<3o'. t tal: . .. . . . .- ., . would r:95 mo re often iri!'Wcrc tcss cOOgested;' Abdu13S ix:r-.:' ihem to: There : ore..; &the! !.95 6eing1i>o . .. ..... ....... ... dept say lbiot-1-95 just isn't tho b'cst route f or $ben\ Cloady, th e vast ops ) tba t npy sign ifiyarit numb er of regpondcnts give fot not u s ing . . . . ... . o fresp9n_d. en t s !'ligularly,.WO U l d .dO So'jfit 95. .... .. .. --' ' .. . .. .. . ::. .. .. : .. .. : .. .. . .. .. .. .. l . . < .. .. . ... ... . . . . .... \ . .. ''-, : . . ... . '. : .. . '. ... ',' . !<) .... .: .. {< .4>cP:. . .. .. .. .. .. . .... . . . .. ; ... ... . . ,'. .. '. . . ', ,. ... .. .. .. , ... . . .,;: & :v' ' ..... !f:>' ' . "'q,'(; ... . . . .. " .. . . . . . : .. ... : .. .... -' .. .. . ' . .. . ._ ' ' ; .-:. .... .. ... .. ,. . : .. . --' -.. --:"----1 . .. ... .. . . .. . -:. ' ... . .. .. . .. . . i . .. ... .. .. ., .... . . : '. .. ' .. . 1995 HOY l!itl\lti"' & atsnrdl Study )

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Cla s s ificat i on of Respondents b y Commuting Pat t ern continued These findings led to the following classifica t ion of respondents for funher analysis of atti t udes about HOV l anes : Those who use l -95 and carpool t ThoSe who use 1-95 b u t don't carpool Thos e who don' t use J 95 but would if it were less often are. very sim i l ar to t he auirudes of the carpoolers. Nonusers ofl-95 st r ongly agree that congest ion on J -9S is a serious problem. Non-users agree that congestion is a serious problem to an ev en grC'd t er extent than those w h o dr i ve on 1-95. Carpoolers and no n-use r s ofl-95 generall y ha ve a significantly congested higher l evel of agrecmc:nt fo r most of the HOY lanerelated statements than people w h o drive alone on l-95 dur i ng rush Th ose who would not use 1 95. regardless of t he conges t ion levels hour. This includes the statemen t s: (about23 percent of t he total sample), are not included in theanalysis. The attitudes of carpooJers are, not s urprisingly, generally m ore i n favor of HOY lanes than attitudes of non-carpoolers who drive on 1 -95. Attitudes of those who don't use 1 -95 but could use it more t HOV lanes are an effective incen t ive to carpooling. + The-time saved by using HOV Janes more than makes up for the drwbacks of being in a carpool. + HOV lanes ar e an effect i ve way of r e lievin g congestion. Even among carpoolers and non-users, the level of agreement Attitudes About HOV lanes General Public: Agreement with Statements About Traffic, Carpooling, and HOV lanes (1-10 Scale), by Commute Pattern 0 :::; w > 0 ""' 0 .,,_ .. wa: !2 >a: 0<( :!iO .. J:U ;::3; OVERALL 8 5 7 5 7 l 7 2 8 0 5 7 5 5 CARPOOL ON 1 95 8 4 8 0 7 1 7 8 8 5 8 l 5 8 5 4 CAlVE 1 $, NO CARPOOl. II 8 7 7 7 0 5 9 5 8 5.4 5 S COULD, DON'T USE 95 rru $,8 7 4 7 6 7 5 6.7 $. 4 26 199l HOY Harktting & Po(!) Ow J:a: 4 8 4 7 4 4 ... i

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... : ' .. .... .. ... . I ., ; . . . ... ' I .. . those !vho alon e.on 1 _.;9 s U on. -Us. . . . . . . ' . .' . : .. .. ... ... .. . ... ' . ' ... .. : ' .... .-. . ' . . .. . " . .... .. . .. . . ... . ... . . .. ers. However, the particularl y meap-. . . .. ' ingf\11.'.. ._. . . : .. : ' ; . . . .. . .. . . . . : ' . . . < .. . . .. : . . .: . . . . . . . . .. . . : . . .... . ... Perceived Advantage of HOV lanes: How Much F.1ster Traffic Moves in HOV Lanes Th,m on the Freeway, by Commute Pattem . ', . ... . . . . . -.-. . -. .-. . : : .:. '"--. -::. .. :"' ..... : .; .... : : : . .-: 7"'. ::=:-.--::-. -:.:.: .. A .-.' .x . O" . :. . ., . ........ .. . \' . -.. . .. ..... . .. . .. . . . .. : . . . . . . .. . : : '"-. < ... 9VEML( 'cARPOpLINJ;x,bLD, DONoTUSE 1:-95 ' 0 ' '' 0 0 N ' . . . .. .. . . . . ... . .. . : .. llistat
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Classification of Respondents by Support for HOV Lanes A further breakdown of responses by responden t support for HOV lanes yields significan t result s. Respondents are broken do\\ n by t}leir response to question 16h. agreement w ith t h e statement, "Carpoo l lanes are an effective means of relieving traffic conges t ion.' Three g r oups are formed: + "Pro-HOV"those who strongly agree (8-10) + "Neutral" -those who""' neutral orsligbtly agree (S-7) + Anti -HOY" those who disagree (14) the breakdown of responden t s b y county i n t o this classifica t ion is shown in t he char t below. Predic tably, the responses to sta tements about HOV Janes are highly correlated, so d ividi ng respondents in this fashi on yields sharp (and statistically significant) separation on the other state.r:ne.nts abou t HOV lanes Thus those who arc "Pro -HOV'' also agree. strongly that HOV lanes arc a good incentive for carpooling, t ha t the time saved using the carpool lanes is worth the drawbacks of carpooling. and t ha t HOV Janes woul d move traffic more effectively if HOV regulations were more aggressive-ly enforced Perception That Carpool lanes Are an Effective Way of Relieving Congestion: level of Agreement, by County [iloveRALL PAlM BEAC H BAOWARD [EoADE J 28 199! H O Y Harl:!tin g & Positioning Stud y

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. . . . . .. . . . . . . . . : -. ., .. -. . . . .. . . . . : . ... . ; .. . : ..... .... . . . . . . : . .... : . : . : . .. . ...... .... ': . WHo more if cegul itions en'forc'cd. anY ;other groyp that tick .. . '. . . . ... . . . . . . . . . . -. :. -. . . . . -. ... ... . . . . . .. ... -.. . . .. . . . . . ... .. . ' ::' . . . -. .. .. ... . . : . . . . . . . . ... .. : .. Attitudes About HOY Lanes General Public: Agreement with Statements About Traffic, Carpooling, and HOV lanes (1-10 scale), by Support for HOV ' . .. .. ... . . ;.: e> z . . ... . . ; . . . ; . .. :::3 . o o t-(fJ .. . >g; wa: >e> Occ . o.. Z Ow ... :t:. o":>-.3::.: o .!S :t:a: . . .. . ... .. -. .. . ... .. . . .' ... ': . . . . .. ... . . ... . it_ _in_ d _ica.:. .. '_. : .. .. : Harl
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Classification of Respondents by Support for HOV Lanes, continued There is also a predictable response to t h e question of how much people s ignificamJy faster than regulartraftic while the "Anti -HOY" faster HOV lanes move people Thc"Pro-HOV"' group is convinced group is convinced tha t the speed is the same or sl ower t o a much greater extent than other groups that HOV lanes move Perceived Advantage of HOY lanes: How Much Faster Traffic Moves in HOV lanes Than on the Freeway by Support' lor HOV 52'1(, 51% .OVERALL .PROHOV .NEUTRAL ON HOV lf!ANn-HOV Support indicated by response to question 16h.

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. .. \ . .. .. : . . . . . . . : .. HOV.'' cesp0ndeQts-a.1so say it wOuld. be muchhardci' to fol'll). below: ., . ... ' . . . . .. ... ' .. .. . ' .. ' . '. . . ; .. .. ... . . ' ' . .. .. ' ' . ... ; .. . ... . ... . . .. ... . .. ' .. . ' .. .. ; .. . . .. .. _.' .. ' . . . -.. ' . ""="" . . . -. ... .. .. . . . . ' .. . .. : . . . . ' ... '. : .. . ... . ... by responSe I<), question 16h. . . . ' . . ' . 199S . . . : . . : : : ' . . . . ' .. . ' '. . ... . ., . . " .. . . ... . . : .. . . ... . . . . .. . 3

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Action Recommendations Local transportation authorities and have duced a comprehensi v e HOY Marketing/Educat ion and Enforce ment p lan. Th'is plaf'! calls for the fonnation of a regional HOV Policy Committee to oversee a l l clements of the plan implemen t a t ion This committee includes representa t ives from Distric t s Four and Seven of the Flor i da Department of Transportation (FDOT), the FOOT Centra l Office, Go l d Coast Commuter Services (GCCS), The Florida H ighway Patrol (F H P), the reg i o n's transportation man agement associations (TMAs), and t he Federal Highway Admin is tration ( FH\VA). The comprehensive plan has foreseen and ta ken into a c count many clements of the act ion recommendations being made in t his report This fact i s noted in the recommendations be low. The plan for developing support for and maximiz i ng benefi t s from HOY lanes should follow this pattern: Generate High Levels of Awareness Th i s has apparently been a ccomplished. as res i dents in t he areas studied are well awa r e ofHOV lanes and have a fair l y high level of understanding about the times t he Janes opera te. It is also clear that the majority of Floridians are becoming edu ca ted about HOY lanes. Less than 1 5 percent of respondents said they h ave lived ide Florida in the pas t five years (72 percent say they have been here 10 yea r s or more), and onl y 20 p ercent of all who came f rom outside F l orida remember the h i ghway sys t ems having HOY lanes. 'the responsib i l ity to promote IJOY lanes and carpooling and to educate he publlc about t he benefits of ridesharing c l ear l y rests with c ommuter assistance programs i n Florida GCCS acting on the part of the regional HOY Poli c y Committee descr i bed above. has in place a comprehensive p l an that includes HOV collateral materials produc tion and distribution "ideo pro duction. media and community rel at i ons. and HOY presentat i ons This marke-ting effo_n will be a ke.y i ngredient in the success.6.1l velopmen t ofHOV a wareness and use. 32 1995 HOV H>rketiog & Pooitiooinz Rtsear
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. ; . . . .. . .. . . . . . . . . ' . . . .. . . . . . . . . ' M O 0 o 0 . . . . : . . . . . Action.. Recorrimend!iltioris, coniinueil . . . .. . .< . . .. . . ' :. : . . . .. . . . . ' . . : . . . . .. .... ' . :Hake . o,:th:e o the;. ''' ' ' ,., ''I ' : : . .. . . ... ndestianng'prograi!ls. . :, GCCSsh'ould on ' ; . : . . . .... t 9 _make easjer. fof :those .'?'hb to .dO if, . lmproYe Operan9m . . . :: .,. . : . . . . . . . . . . .. .. : : : .. : : <. ; :: . : .. : : : : .. The .comprehe)is_iviiplan calls (or In addition to tho r(ijcinatch'in'g inforrnatj9.n by Gee's, men'!$ Wbjch. ;keY it(ntaJ.use. including compl'ption of construction along 1 95; a an;angemeni, and a tl)ey_migl>t. : ibe. : : act. l.'lirthermQre;occs i!)oulcb:oriduct pe!'Sl>nali'ze\1 fol_iow" : , : _. .. -: . : : : ;up with commuter$ in the 'afterih ey haver ecelved lmpr:ove PerceP.ttol)s ofthe :Value ofHOV .. .. .. : .. . . : : . :' . . . As for a As a,supj>lemen,tto its'ridcina!Ching6ystem; GCCS. shciuldron marketing niaieriais to improve of'thC: . . . I ..... . . ..,. .. -. side r the use ofa "Commuter-Register:'-foPI>''es that the c pirfdor: c l a.Sified ailstyle com;,u tl'f R4:gister was on6 ofthi s marlnimut-' : e tc.).' This woul d ofHO\,: ers !n bf and riders place tree ctit' ssitied adS hines among the'' croWd and TeinrorCe rurtOngthose inonth The Commute. r Register infotmation pn ti o tag'ains i Ule conceJit: This t yp e of cai!'Jiaign could be cartied and bus transit, uPdates Onrood ill . in' a 'brOad<:bascd . ; . . ''r. .. : : . : . . . . search of riders, and for form. ing a pool, 'feris of ... .. . : : .. . . .. thousands of ihe, se tablciids' aro di'stributed i9 employers LaiM!s,An)ting tl)e 'Groups W:hD Are . . ond reiail outle!S eve r)qn onth . Likely to Beilef)t F.t;Om an. d Most l,ikely'to. U.se ... . ; . .. ... . . . . . . . . . . .. :-. . : . . . .. .. . The -Commuter gives COnjmUters who ofecnOt JegiS. A '1argei grouJ"'.can be oped ano: profilcd, GCC!S could begin tered with-the agency lheoppoitunit)< t o !.ocate sOJI\t. to use ofi-9s .HOV among thls gi-oup, which Could : ;fi. ciude; > . ,'; : .: eate Others:to' c arp 901 witii ard not just lirili{tlie carpoplCi' .to '.' . . . . locat ing only those .\iIic> contact directly or-tbr(;ugli People who use or coitld rc&illarly: ." .' : .' GCCS's einplciyer cliems. +' eo-ple tha i HOV l..;es arc.t>'ffectiv e; are < : aboui 25 percen t ihisfree ad ai least subjOI't.' : .' ; . . . . fonh A ride$hBring,arrangemen,t. . : : . People ,who Sco CQ"ngestiO. n as a Serious .. . ... .. . .. : + wouJd .at least :nQt .j;fftcult) to .. In short; GCCS : . ; ,..: : : . ... / . .. . . . . \ . . . t[on by eommuters'as \vell as cduca)ii>g tbepubl i Q and provid-... : . . : .. : . .. . J il\8to!l1mlitefi.jformatloii..to-grolij>s to compare demd!l1ltph . . .... . .. . . :" . .. ' .Jcs. .. . .: . . ... . : ... . . .. . . . .. .. . . .. .. . . . . . . . < . . ... . . . .. . . . : :-. ' .1991 HOV tlirkotiril &PositionintAes .. rd> !tu(ly . '. 1 1

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Action Recommendations, continuttf + Those who don't and wont use 1-95 + Those who are Ant iHOV + Those whq are generally Pro-HOY, but don 't carpool cur rently and don't intend to carpoo l tose who currently carpool once per week or more on 1 -95 t The ''Target Group" that meets the specificat ions omlined above The group that indicated the most potenti al for carpooling is spread out among me three count ies bu t slightl y more concentrated in Dade. This group is more likely to have children, likely to have a college degree. but more likely to have attended college or h ave an associates degree, ha..:; a much higher proportion of blacks and His -34 1991 HOY Hark11ing & Positioning !eseonflltudy panics, is younger and has moderate to low income levels. In many respects. t his group resembles the current The group that is Pro-HOV but not currently intending to carpool is almost a direc' contrast to th e "Targef group. Members of thi s group are concentrated Palm Beach, less likely to have children in the home. more l i kely to have a bac.helors or post graduate degree, and a re predominantly white, and older with a sizable number earning over $50,000 annually. These groups should be t he pr imary target for GCCS to de vclop additional usc of carpooling and HOV lanes.

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' /._ . .. .. .. .. ' ... ' ... . . ' . ' . .. . . . . . . . .. . .. .:; .. . : . > . . . Auion xontint1efJ : . . .. . .: ' ... :.. . .. .. .. ... . ' . . .... . . . . . ' . .. ; . . .. ' . . .. ... : DH061!APHk CATEGoRY' Percentot' Tatal Poptiliiion . Live in Palm .. . ;.. . . . :i3% -.. 'Anti:H!)V". .. : : .. . . :, . : .. '?t&ttOV'' J 20% . . . . : carP<>;ol ,rntwi. .' 13% ,. . . ' . . -T.,:g.i GrOilp . : . II% . .. : ... .... . 29% )4%: . . . coqniY .. -'-:' ... Li;e'inBroward . .-35% 37%: 1$.% 31%; : : .32% 32% .. CoUJitY, . . : coun_ly ... chilihcn unaer l; . . ' . ... 42% . ; 20%. .. .. 23% . . . . .; .. .. v : 3-!%' . 2:1% :. 23 % .... ... .29% ' t .'.J. 6 % . .29% . . : : : . it% : :. : . 17% : . : . ... . ,. .. . .. . . ' . .. . . . . 39% . . .. . . . 27% : . ... 31% ... ; .. . : .> ' .. . .. -. . :.,.. ' . . ... . .. .. UDS'A.-: . 33% :-. . . ., : . ' .. > . . . . .. . .. . . ... ; . . . ; : . : .. ' -.. ... . . . . . .. .-. ' .. . : . .. . . . : : .. ' : . .. .. . . ... . ... . ' 3

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Survey of Businesses To derennineattitudes about HOV Janes from a local employer stand + Large ( 100+ non-ser i ce ( i e non-restaurant 150 businesses were also contacted bar etc.) bu!:inesses located along t he 1-95 corridor i n centtal The list was obtained from American Business Lists and contained c ontact names for high-ranking company executives. Where the contact person was not i de ntified, identified incouec tly. or not avail able, interviewers were instructed to ask for the General Manager. or Principal of the business. The list was Chen str atified i nto three cells. The cells were designed as follows : business districts. F i fly-eight inter views were comple ted with businesses me. e ting this desc r i p t ion. + Large ( JO(H employees). non-se-rvi ce (i. e non-restaur ant. bar. etc.) businesses l ocated near. b ut not directly a l ong, t he 1 -95 corridor i n central busine.ss distric -ts. Fifty two interv i ews were completed with businesses meeting thi s description + Al1 other Jarge(IOO+ employees) businesses. Forty i nter v iews were completed with t hese b usinesses. Attitudes About HOV Lanes Business Community: Average level of Agreement with Statements About Traffic, Carpooling, and HOV lanes (1-10 scale) Level of Agreement 36 1915 HOY Kartuing & Pitioning Rmill
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. ... . . . . . '; .. ... . :. . . ' continued : . . : . : .;, i . . . . . . .. ... . . . . .. .. . . ' . ... : . . .. . . . . . ; .. : . . . . . . . ' . . . ': . _. : > . . . . . The tha; oi\ :CoUnty. Ninety w.;;e buSines$cs iii. Dad; 95.w3s otbei tOpics. there ... . ' . ' . ; ' . . . . . . . .' . was-very little >lgreeinent w'it!tihe s!ate_Dientsabout HOY lanes di. .. : / ; : .'. -.rectly benCfiitiDg' employees . ThC _: :. . . . . . . .. o n imv !anes, 'focusing'on. HOV Janes be>\'etft\ea; do l,;.es and traf-. 'their employees. 'rneresults are sliownin uie fio.'congestion on: 1"95 is a serious p robiem, tlieyarenot a t all unicblirts'belo,v; Jiecauseof.Chetmati8amplc further brealido ;.;.,, fomiiy the Jane1: Clearly; b;,si. ' J + (such as by cotmty}'ato nesses (as well as the -genera! publtc) \vi.ll.ltaye to be educated o n ... : : .. '" :. ,, : .... : -,. ', .... : . . ,. . . . . , . . . ' . ... . . . : . . . . ... . ' : ; .. . . . . . . . '. . .. ; : . . . -: . ' . .. ' . . .,. . . . . . . '' . . .. . . . .. . . . . . .. : ::. .. : .. . - : . .. ' .. OCSGAREE . . : . .. . . . .. ;.. . .. -...:...: --=.......: -.,...:... ---......... . . ""' .... 30%' . . ' . . . .,, 311'-'. ''" .. .. . . .' .. / .. .. . . ' . .,. . ' :. . ,. .. . . . .. . ... : . . .. : ; . . ' .. . -. .. . . . : . .. . . '. .. 3 . .

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Survey of Public Officials Florida Highway Patrol officer'S and troffie magistrates were sur veyed by mail to detennine their o piniOn$ about HOY l anes. Se.venlyz > o ow Ow ::t:!!o :::> ...... Q.(l) .., 5 7 I 5.5 5 2 I ' 6.1 5.1 8.5 1 7 1 8.1 3 8

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... .; _. -.. '. > . . . ... .::' : .. . . . : ,. ..... . . . .... . . .. ... . :Survey of cQndnuet/: . . . . . . . :. ' ' . : . . .. .. ... " . . . . . ., .... .:''" . . . . . . .. . :. : ' . . . .. ( . . J'her e agre 0 inen t in the f ollo,ying area.: traffic conge$-lhori4a Jiighway l'alr' .... < ... .. ... ,. . . .. ,. . . . : 2.1>"- . . ; . 27..,. .: . . . . . . . ... .. .... .. . .. .. . : . : . . ,, .. . '. : .. : .. . .. . . -39

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Survey of Public Officials, continued The publi c officials wer e a l so a sked about t he i r support for various fines and penalties for HOV lan e vio lat o rs While 65 p er c ent st r ongl y support a minimum fine of$50 or more. on l y 35 percent slrongly support a fine ofS75 or more, and only I 8 percent support a minimum fine of$100 Forty ni.ne percen t support a policy of double lines for mul tiple offenders. forty-four percent suppo rt giving points o n an offender's d rivers license. and 29 peTCent sa i d they favored a policy of no p oints The remain ing 27 pen:ent d i d not i n dicate significant suppo rt for t he "No points o pt ion, but t he r es t of t heir answers indicated a generally not in favor of HOV lanes The refore, it can be safely conc luded tha t 56 percen t of the respondents are not in favo r of putt i ng po ints on l icenses for HOY l ane violations. Attitudes About Penalties for HOY Violations -Public Officials: Percent Strongly Agreeing (8-10) Strongty Ag r .. 100% 40 1995 HOY Karl:tring ltstar dl Study

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. . ' .. . .. . : . ". -. . ... ,. : . OffiCials, . . \ ' : . . . . ; . . ... . . . .; . . .. ... . .. . .' . ... . :. . . . . . . . : ... . . . . .:, . . '' ' :. .. . . . ,., . . . .. . . . ....... . ; ' . ... .. ..... 0vcr.-80 p erC.ent aireed that : an4 magistrates 4o agrec '-on thenCe(( for s ign3ge, c .onsi .$teni restJ:(c1ions coUntifs are <,eJY. and ip\p.r.Oved ThiS .. otHQV .. .' eariier i n : the impoi-ltlnt for oper3tion weie cOiiSisteflt enfoice:. doubly impOrtant. ment (44 ;,;,proved ( 4 1 perceftt): . . shoui u .;;.,-i f .the or consistent ; . : ,. ; CDJoicCmeniin .crca.scs o.r re,n;a,iils a (iisCurient .low leVel.:. Whil e ther; die !lilies .. : . ' what.ihe for lane b {FiiP . _ .. , .. .. . . . .... . ,, .. . . : : .. ". . . . . . " ' . . . . .. ' ... ,, . . . ... . . , . . .-:: ,' ... . . . . ':, . . . : .. ' .. . ... : :: . . . . .. ' . . . : .... . .. . . . . ; t J . . . . . t . : . . . . .. . .. :.:: . . . ' . . Policies that Are Important fot Smooth HOY lane Operation According to Public Officials 80% " : ': .. < . ,. . . . . ' < " . . : . . : . . . . . . ., . .... . . . . . : . :' . . . . .. ' . .. .>, .. ,, . . . . .. . . . . -" . . ..

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44 I ItS HOY ""ktling & Posilionin& lludy

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, ' .. .. ' ; ... . ' ... . '. ' : . . .... ' ., . . ' . ,. . ... .. " ' ,. . .. . .: ' ':. ... . ... .. . . .. ' .. .' ,. . :. .. . ' . .. .. . . . . .. :: . ... ,: ..... : > . fo_r Urban ,Trilns(i.cirtation,Re.se*h ., . ... ... .... : : .. . . . ' .;. ... ofSou(h Elonda : -CoJjege oiqongiriecring :!1202' E.Fowler: Av\}nue, Et!B :' 18 .f Tampa; F L 33.620:5350 ,' .: (813):914' 3 P.hone '' 574H 2 0 SuN<;;QM t , .. ' ;. :. .. : . : ... ... . . . . . . ... .. .' ' . : .. ., > .. .. ; (8 )3)-97+51:6&, fax .. .. . .. Website: . . . . . . : . . . . . . ' ' .-', . . '. ' Gaiy L. Brosch' .. . . . : .. : . . . . .. . ProJect 1\iaJ!t: . .. . Phllip L.. f11nters, Associate &, TJ)lY.f: Progtam . , JJranCis. Clelimd, ' ' I ' , ..... ... Anne : . : : ,. . .... " ' J . : ' : .... . . .. ' .. .. . .... \. :. : . .. : .. . . ... : : . . . .' .. : ... .... . . .. : . . . . ' > . ... .. ' ' ... '. .. ' ., ., : . , . ... : " . .. .. .. .. :' .. ... . .. . ..... . .. . , ... ... . . .. ., > .. . ' . .. -., ... ., .... '. . .' ., .. ' '