The Tampa Times : University of South Florida Campus Edition

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The Tampa Times : University of South Florida Campus Edition

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Title:
The Tampa Times : University of South Florida Campus Edition
Alternate Title:
The Tampa times
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University of South Florida
Place of Publication:
Tampa, Florida
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[Tribune Publishing Company]
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Weekly
Language:
English

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Hillsborough County (Fla.) ( lcsh )
Tampa (Fla.) ( lcsh )
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serial ( sobekcm )

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University of South Florida Library
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University of South Florida
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All applicable rights reserved by the source institution and holding location.
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T39-19600816 ( USFLDC DOI )
t39.19600816 ( USFLDC Handle )

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USF THE TAMPA TIMES USF TAMPA, FLORIDA, TUESDAY, AUGUST 16, 1960 TIMfS COLOR PHOTO BY "i1't "".. = DICIC MOONEY DR. JOHN S./ ALLEN PRESIDENT, UNIVERSITY OF SOUTH FLORIDA SOUTH FLORIDA As a state &ix supported" UtHversity of South Florida is an agent of the people of Florida, dedicated to the higher education of the young people of the state, and more particu larly to education of outstanding quality and high scholarship. At the same time, it must lead in the promotion of better ways of living throughout the whole community, through research, teaching and the continuing search for truth. As it 1 e ads, it must demand. It must de1nand of its students the intellectual determination and capacity to master what it offers. Among our objectives are the following: (1) We must be outstanding in the quality of our instruc tion and scholarship. (2) We n1ust create a community of scholars dedicated to teamwork in the search for truth, exchange of ideas, and teaching. (3) We should provide a broad cultural and basic educational pattern for all students, together with ( • I \ j I \'1 ; prbgr < am oft pteprJfessional1 and ' pro f ' e g .. sional studies. ( 4) Even though for administrative reasons we have divided the University into colleges, we must have an all-university approach and have unity in our educational program. ( 5 ) Even though we will be large, we must provide many opportunities for students to work independ ently and thus accelerate or enrich their programs. ( 6) We must create high intellectual and cultural tones and good social and community r e 1 at ion ships. This is a challenge that has brought many of our faculty to us. Because we aTe_ not bound by the shackles of tradition and a 1 on g history, we have an unusual opportunity to meet this chal lenge. Our fondest hopes will be fulfilled if our stu dents are stimulated by this same challenge. PRESIDENT .r.' I

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2-C Administration Building: = Future students Sheila McClen don and Cliff Howell look down from the balcony on the ordered beauty of the courtyard of the Ad ministration Building. The slatted structure in right center is an out side stairway, one of the striking Subject for Months of Bickering a Just Try P1ck1ng' University Title University of South Flor ida rolls easily off the tongue these day s, but it was no easY thing to decide on that name for the school. State officials bickered for tnonths over just what to call the new school. At one time, back in 1957, the State Board of Control had m o r e than 100 proposals to choose from. The suggestions r a n g e d from All S t a t e University through most of the alphabet to Western Hemisphere Uni versity. S o m e s uggestions w e r e based on names. For exam ple, a m o n g the proposals were Florida DeSoto Univer sity, Ponce de Leon Univer sity and Osceola State Uni versity. Collins College and Collins Temple University of Florida sought to honor Gov. LeRoy Collins. Then there were Henry B. PI ant University, Dan MeSLIMMER, TRIMMER NEW IVY CONTINE TAL SLACKS Carty State University and Richard K. Call State Univer sity. One suggested name w a s "Professor Ludwig W. Buch holz University," after a long ago Hillsborough C o u n t Y s c h o o 1 superintendent, ac cordin to the advocate. Some people resisted the idea of making the Tampa school a university. Suggest ed names included College of the S unshine State, Gaspa rilla College and Tampa Bay College. On the list of proposals we r e Excelsior University, Flamerica University, Florida Tropicoast University and In ternational University, The Board of Contro l twice recommended University of Southern Florida, and the idea was rejected both times by the Cabinet Board of Edu cation. The name h assle continued through much of 1957, and on Sept. 19, committees f r om the B oar d of Contro l and from the Board of Education announced they had agreed to narrow the choice down to two names: Florida Gulf Coast Univer sity, or University of South western Florida . functional design items that has at tracted comment. Tony Pullara, of the architectural firm of Pullara and Watson, says there is no catch phrase to describe the style. "It's functional with modern treatment of materials," he said. Proud to Be a N.eighbor In l! few dc!ys Florida's new state university will open l! real Bsset to the community. Here are the new continental models • • • slim, trim, perfect-fitting! Neat, beltless waistband with rubber insert pads and adjustable button side-tabs! Luxurious new fabrics, smart new colors, fabulous money-saving values! When the Cabinet met on Oct. 16, however, both those choices were thrown out. Gov. Collins threw in two more names, University of Florida a t Temple Terrace or Florida Temple Terrace University. The rest of the Cabinet re fused to go along with that, and the who 1 e matter was thrown wide open again. "Poor John Allen," s a i d Secretary of State Robert A. Gray, referring to the pres ident of the unnamed insti tuition, "We don't even know We're very pleased to be a neighbor to this fine institution and l! part of North Tampa's fast growth. EXCITING HEW STYLES FOR BACK • TO • S'CHOOL how to introduce him." At lon g last, on Oct. 22, the Cabinet board of ed uca tion officially named the n ew four-year institution the Uni versity of South Florida, with Gray refusing to vote. The decision set off a fresh round of protests from the Lower East Coast of Florida , which knew it was to have its own u n iv e r sit y later. Among the complainants was recent gubernatorial candi date Bud Dickinson who d e clared the title a "misnomer," because, he said , Tampa is in "southwest Florida." But after all the co nsidera tion, deliberation and argu mentation , there were no fur ther changes. The University MAN ON THE COVER-DR. JOHN S. ALLEN 'Nearly' Educated Not Word at USF "We think students should be broadly educated -not nearly educated." You won't find those words engraved in stone, or printed on posters, at the University of South Florida campus, but they sum up the school philos ophy as neatly as though they had been chosen as its slogan. The words were spoken by Dr. John S. Allen as he out lined the concepts he, and the faculty, are putting to work in meeting one of the most ex citing challenges educators could have: the creation of a new university from scratch. Nowhere else in modern times have American educa tors had the chance that has come with the building of the new school at Tampa. That is the chance to profit by the experience of all other col leges, right off the bat, with out the tedious job of trying to change practices or cus toms that have become en. trenched. Chief Policies Outlined Allen, the tall, slim Hoosier who was chosen president of the new school before it had even a name, has moulded the USF outlook with care and fUTnness. What does he con sider the most significant policies? "First, " he said, ' being sure that we educate the whole man, and not leaving that to chance." "Secondly, there is our em phasis on a faculty dedicated to the importance of good teaching. "Then, there is our all-uni versity approach-the insistence that everything we do contributes to education, in and out of the classroom. "And finally encouraging individual effort, setting a pace, faster or slower, as the individual requires." Liberal Education Hurt Dr. Allen thinks that pro fessional training has made such in-roads into liberal edu cation that "we've lost some thing." Too much has been left to chance in providing students with an extremely wide range of elective courses. That has led to students who are "nearly educated." He said : "So we have organized ln our basic studies a program to be sure that every student is educated for living. We don't leave it to chance. There will be seven courses. Every student must take six and will be encouraged to take all seven." Allen, who was born 53 years ago at Pendleton, Ind., says, of education, "What was good enough for us-or for our parents is not good enough for us anymore. "When my father went to college, he got to calculus in his senior year. I went to the same school, 40 years later, and got to calculus in the sophomore year. Youngsters now will be getting ele of calculus in the senior year at high school. "The whole curriculum has been pushed downward. We expect more of kids these days . " Help 'Late Bloomers' At the University of South Florida, more will be ex pected and every opportunity will be given to those stu dents ready and able to pro duce more. At the same time, the greatest care will be taken to encourage the "late bloomers"-those who mature a lit tle later than others do . "We will keep the door open , " Dr. Allen said. "If there is any prospect of their succeeding , we want to give them a try." Allen was educated in the public schools of Indiana and at George School, Pa. He re ceived his bachelor's degree, in math, at Earlham College, and his masters, in astron omy, at the University of Minnesota. His doctorate was awarded by New York Uni versity. He began teaching astron omy at Minnesota, and then taught it for 12 years at Col gate University, where he also held a series of administra tive posts, including dean of freshmen. From 1942 until 1948, he was director of the division of higher education in the New York State edu cation department. Allen came to Florida in 1948, as vice president of the University at Gainesville. He served as acting president from 1953 to 1955, and then as executive vice president until 1957, when he was ap pointed president of USF, and moved to Tampa to begin the mammoth planning operation in a borrowed office in the county courthouse. The USF president has written books in the field of astronomy and veterans' edu cation, as well as 70 or more articles. Study On Aging With his life dedicated to the education of our young people, Dr. Allen has found himself in the forefront in the study of the problems of the aged, a subject of special concern in Florida. He helped organize the first Southern Conference on Gerontology 10 years ago, and the Institute of Gerontology. He is a mem ber of the National Commi tee on the Aging, as well as various state groups dealing with the topic. Just to list other activities takes many words. "I'm no coffee break man," the presi dent smiles, but he sighs slightly in thinking about the Canadian vacation retreat he and his wife built back in the days when "three months sea sonal unemployment every year" was normal for a pro fessor. A place to swim, to sail and to write was the in tention. They managed to get there for a few days this year. The three years of con certed effort in planning the new university's physical fa cilities, formulating its poli cies, drawing together its faculty, has left little time for relaxation. It doesn't bother Allen. "Sometimes I try to break away, and not take my brief case home at night or for the weekend," he said, "but actu ally, when you feel what you're doing is important, you just live it." The University of South Florida is truly a bright spot in Tampa's progress-the start of even greater things to come in the future. As the University grows, so the the city, so does its people, its industries, its businesses. Springs National Bank features all the modern services offered by leading banks including convenient drive -in tellers, night depository, bank by mail and acres of free parking. All are insured by the F.D.I.C. Current interest is 3 i'o annually. We are Tampa's oldest suburban bank and North Tampa's only National Bank-with over 22,000 satisfied customers. We would be mighty pleased to add your name to our growing lis t of accounts. OF TAMPA 715 E. BIRD ST.-N ext to S ulphur Springs Post Office Ph. WE 4-6191 of South Florida it was to be. 'L---------------------------------------------------------------1

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'v'.-4., ' ,sr .... THE TAMPA TIMES 3-C Tuesday, August 16, 1960 FRANK M. BUCH ANAN ••• Miami It's Time To Take The Bows The University of South Florida will be dedicated and the first sudents will attend classes in the state's fourth tax-supported university on Sept. 26. The five men pictured are expected to be up front and center taking the bows for a job well done along with Gov. LeRoy Collins, members of the state cabinet, legislators, congressmen and other offi. cials and dignitaries of the State of Florida. J. J. Daniel, chairman of Jacksonville; James J. Love; Quincy; Frank M. Buchanan, Miami; Dr. Ralph L. 1\liller, Or1ando, and S. K . Guernsey, Jacksonville, are the Board of Control over Florida's state universities. After all the ribbon cutting and speeches on dedication day, the consensus of the board as expressed by Daniel on a tour in January will still be applicable: "It's something to be proud of." S . K. GUERNSEY • •• Jacksonville * -z ., ,.. ••• (i\ZIO D 0 0 :I .. A. ... ::::l '< ::r ... .. ... ::r ... 0 ::::s .. .. Ill 0 0 :1 .. Cl)-.,: II: * "' .... • ., m .... m ::a "' m c "' " * m z I * "' J> , ,.. "' 0 .... )> ....., 01 n c:: ...... '< 01 ::s a.. (I\ -+ s:::: a.. (1) ::s -+ (I\ 0 -h ..... ::r (1) c ::s < (1) ., (I\ -+ -< -+ 0 ..... ::r (1) (1) (I\ -+ n 0 01 (I\ -+ 2, 1 , 0 ., a.. 01 • : Qj OJ Ill crJ ., 0 ...... :r. (l) ., Ill (l) ., < :1 1.0 n (l) :1 ...... ., Qj ::n 0 :::!. Q_ (') 01 0 ..... m ::l 0 < ., ::0 0 ::?. -f 0 (l) l: CD Ill m . ., Ill ::0 (J) o-:::!': :1 (l) Ill ...... 0 ..., CD Ill 0 ..., '< 0 c ..., Ill :r. 0 "'0 "'0 ::l 1.0 ., f CD (I\ ..... 01 (I\ ::r 01 CD a.. (I\ ::s ::r (I\ tD CD Q ..... \.0 ., :r ::r 0 CD CD CD ..... ::r ., >< CD ..... CD CD ., (1) ::s (I\ a.. (I\ a.. -+ s:::: n n (I\ n 01 CD = 01 ::s 0 ..... -+ 01 0 n ., (I\ ::s 0 01 -+ ., 0 a.. , . 01 ....., ., 01 0 CD . -< ., 01 0 a.. • c:: (1) 01 (/') ::s -\1 0 \.0 n (I\ 0 , 3 ::r (1) ..... 0 CD 01 ., 0.. (I\ -+ . a_ 0 .a s:::: 01 01 01 ..... ::s :r (I\ ::s =1-CD (1) (I\ • Q 3 ., \.0 • (I\ ::s - • ::s ....., ....., 01 (1) 0 ::s ., n ::s -+ 01 0 .a S' ::s ..... ::s c:: -+ ::::r CD 01 -c CD ' ., -+ ., -< a.. c 3 CD ::s o--c ., ..... ., < ::r CD CD 01 01 (I\ ., ::s -+ "' "' = a.. < -+ CD -< -::s r CD "' 01 0.. 3 \.0 CD CD ::s a.. CD t 1 n " 0 0 n 3 3 -h 01 CD -+ ., CD -c CD n ., a.. ::r ..... 0 01 ::r ..... (]) \.0 0 ::s I I

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4-C THE TAMPA TIMES, Tuesday, August 16, 1960 ecords Keeper Science Classroom: This is a lecture-demonstration room hi the Science Building at the University of South Florida. This building is equipped with closed circuit television to permit beaming science demonstrations to I a r g e auditoriums like this one and to 16 classrooms. T h e photograph was m a d e while prospective students toured the campus. Neverlose.sY ou There may be an internation al flavor to the University of South Florida's student body right off the bat. Registrar Frank Spain report ed, in an interview a few days before actual registration began for any students, "We've had in quiries from several foreign countries-from potential stu dents in Canada, Cuba and Co lombia." As registrar, Dr. Spain is one of the first of the officials with whom prospective students have contact, and it' s a contact apt to be maintained long after the student's graduation. The office starts a file on each individual student as soon as DR. FRANK SPAIN Anyone who applies by Sept. 6, will be processed for admis sion, although by that time many students will have regis tered and been assigned to classes. Dr. Spain said, "The earlier you establish contact, the better service we can give you on this." Another reason for pushing for early action by students is the need to level off the peaks of registration activity. Pros pective students are be in g brought to the campus in groups of 150 during the latter part 1' August, in order to ease the load of the registration procesr and avoid having to hire an ex cess number of temporary per sonnel. Dr. Spain said the pre-registration program probably will be continued, semester by se mester, for the same reason. Highlights of admission and r e g is t r a t ion regulations are prised how many former stuthese: all persons wishing to dents 10 or 12 years later find al recruiting of students. Head-enter the university must sub a need for a transcript of their ing up this phase is Cecil . c. mit an application to the reg-an application is received, and the file is kept "forevermore." Dr. Spain said, "You'd be sur••• registrar record" B k h . d" t d istrar. They will be advised e, w o IS • Jrec or ? a when the applications are apWor)( in 4 Phases mi$Slons and assistant registrar. proved. The registrar sees his work This past year, Dr. Spain said, C I" S i 0 . all the university's early-reportounse mg ess ons pen b:oken mto fou _ r pha.ses-admis-ing staff and faculty members Summer Counseling Confer swns, the registration process joined in this operation, visiting ences, set up through the regis itself, records, and, threaded high schools in a 50-lnile radius trar' s office, began yesterday. throughout all those phases and others as far away as Miami The two-day sessions, during stat'st"cs 'on invitation, to tell seniors which actual registration is ac-1 1 • about the new university. As complished, will be held in Dr. Spain, a native of Render-time goes on , that duty will narseries through the remainder of son N. c received bachelor row more and more to the adthis month and the first two and master., degrees from North missions office itself. days of September. Carolina State after Wolrd War Because it is a new school, Students not participating in II service as 'a bombardier in USF set what is a summer will be ex- • "late" cut-off date for receiVmg pected to reg1ster on Sept. 23 B17 s and B29's. He earned applications from students. That and 24. All students are expect his doctor's degree in education date is Sept. 6, and Dr. Spain ed to attend the first convoca at the University of Florida, has that the University of tion at a.m. , Sept. 26, and taught at both high school and for example, . set Aug . classes will begin at 10 :30 that iiiiiiiiiiiii;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;iiiiiiiil-----------------:---------------------------------ll 1 ls d h d 1 as 1ts cutoff date this year. day. co ege eve , an as serve STUDENTS SPECIAL '50 cartridge fountain pen PLUS pack of !2:. S/clc1p cartridges BOTH FOR .JUST Genuine Sheaffer qual ity. Writes free and easy, refills with drop. in Sllrip cartridges. Limited offer! Act now! OPEN A NEW ACCOUNT • Equip,... Wh GENERAL EUC:l1UC: TUIES • 4 G-1 tvbft plw -rlflw • Walt .. r-te -.Jc ••• autonoaticaUy • De,....able-fvll G-E Sorry. 110 plto•• or Mail orcle,. for ,,,. _.., 1995 Easy Terms FRANKLIN & CASS WITHIN EASY REACH anythlnll' you need Is ...-ithln e&SY re&ch \ la test -proven Trlbune-Tlmes Want Ads. Turn to tbem now. QUICK SUMMARY OF. STATE EDUCATION as assistant registrar at N. C. State and registrar at Wesleyan College, Ky. USF 4th Tax-Supported University for Florida The 36-year-old registrar said, "lf there has been anything un usual in the job here, it has been the acceleration in the cy cle of interesl The staff has been unusually eager to get as much data as possible about our first students, in order to com plete the faculty and so forth. And there has been tremendous interest and enthusiasm about the university from potential students and parents." TALLAHASSEE Fla Aug 16 During the 1885 constitutional quate facilities to meet the needs sities by 1970 and recommended ..,. S e_ .. ' • convention there was much dis f h. h d t• th t .ur. pam Sal a mqu1nes ( JP) -The opening of the Uni. • or Jg er e uca wn. a new uruversJtles be estabhave not been limited to stucussion of the need for tax-Th B d versity of South FltJrida will supported institutions to train e oar of Control lished to serve the Tampa Bay dents ready e;'lter college m mark another histor1c step in additional for the pub-a Council for th..e Study of l!Jgharea and the Southeast Coast. September. We ve had letters the more than 100-year marh lie school system. Noth'rrlg was h l!;.ducation Tbe Tatf.pa Bay area from who sdy . . h edu-written into the Constitution. mend a solution. The Councll of deemed the most critical need. they plannm$ to enter c 1 of ?ubllc-supp?rted hlg er nationally-recognized experts After a vigorous and at times lege 1962 • or 1963 or even cation in Flonpa. State forecast that 170 ,000 young men bitter fight, Tampa won out as 196 4 , lle reported. USF is the fourth of Florida's But the 1887 foland women would be knocking the 1 o c at i o n of the new The admissions phase of the tax-supported universities lowed through by creatmg tfwo at the doors of the state univeruniversity. registrar's duties includes actu. State Normal Schools, one or Two others are programmed. white students at De Funiak The Legislature has authorized Springs and one for Negroes at a new institution to serve SouthTallahassee. east Florida at Boca Raton and At this _time funds also . . were helpmg to finance the opone to serve mdustnal We.st erations of the South FIori d a Florida at Pensacola. Military and Education School The Board of Control, which at Bartow and the St. s upervlses the state university burg Norm a l and Industnal . . 1 School. system, now 1s preparmg P ans In 1901 the West Florida that will form t he basis for a Seminary at Tallahassee changed request to the 1961 Legislature its name to F 1 or i d a State for money to construct the first CoTllege. 1 t . 1903 th . . f th B R t . wo years a er, m , e bwldmgs o e oca a on mFlorida Agriculture School at stitution. Lake City adopted the name The board has set 1968 as the University of Florida. target date for opening the new this time, tax money . . . . bemg spread among seven m-mstJtubon at Pensacola. stitutions of higher learning, 1851 Start and there were demand s from The state university system many sections f o r additional had its beginnin g when the 1851 state-supported colleges. Legislature provided for the University System establishment of two seminaries The 1905 Legislature, taking to be supported by tax money . the view education would h E t Fl id S . a s u f f e r If state support was One, t e as or a emm ry, spread among a dozen or more was to be located east of the small colleges , limited in facili Suwannee River, the West Flor-ties and staff, passed the Buck ida Seminary west of the Suman Act, which set up the unisystem as it n o w is wannee. known. The East Florida Seminary Under the Buckman Act, the came into being two years later, Board of Control came into in 1853, in Ocala . The West being as the supervising agency Florida Seminary did not be-for all state supported institutions of higher learning. come a reality until 1857 when And the Buckman Act decreed it was set up at Tallahassee, the there should be but three tax state capital. s upported institutions a uniImmediately after the War versity of white men students, Between the States the East a college for white women stu Florida Seminary was shifted dents and a Negro college. from Ocala 37 mile s to the The new Board of Control north at Gainesville. merged the old Florida A g riculA state -supported Florida ture School with the East Flor Agriculture School was estab-ida Seminary at Gainesville and lished at Lake City in 1884. gave the new men' s institution Bright Student Can Get Ahead Fast at USF The University of South Florida won ' t hold back the quick-to-learn student. Some of these will be per mitted to take final examina tions in courses in wbJch they do not enroU. Those who score a "B" or better will re ceive full credit for the course. It they score a "C", they will have achieved the requirement of t a k i n g the course, although without aca demic credit. Should the final examination grade be less than a "C," then the student must enroll in the course. Green and Gold the name adopted by the Lake City college, U n i v e r s it y of Florida. The State Normal School al DeFuniak Springs was abolished and the West Florida Seminary at Tallahassee became the Flor ida State College for Women. The State Normal School for Negroes remained intact as the legally-sanctioned tax-supported institution of higher learning for colored students. In 1909, t h e Legislature changed the name of the State Normal School for Negroes to the Florida Agricultural and Mechanical College for Negroes. The 1953 Legislature, r ecogniz ing the development of the Ne gro institution, raised it to uni versity status and changed the n a m e to F 1 o r i d a A. & M . University. Co-Educational The flood of returning mili tary personnel after World War II brou ght a major change in the two white colleges. The 1947 Green and gold are the ofLegislature made the all-male ficial schoo l colors of the UniUniversity of Florida coeduca verslty of South Florida. tiona! and the all-women FlorDr. John Allen explains that ida State College for Women the green symbolizes the springcoeducationa l with a new name, like greens of Florida's lush Florida State University. land scapes and the gold symboFlorida's mushrooming growth liz es the life-giving heat and during the fabulous 50's brought light oi Florida's sunshine. new problems of providing ade-'t n _ew campu1-inspired I s .. i-t-s Our Fall '60 college suits ore rich in color, luxurious in the qual i ty of fine worsteds , Dacron polyester and wool blends ,. . and superb flannels. You'll discover the new olive shades one' many others in Ivy as well as regular styling. Choose from this stand-out selection 'today! from 3395 Coals Indescribably beautiful are Schwobilfs new fall sport coots highlighted by richly-toned plaids and c hecks. Fine all wool and blends of wool and Orlan acrylic ••• in the hand somes! colorings we've ever offered! from 2295 Slacks The best of everything! Rich all-wool worsteds, flannels and blends of Dacron polyester and wool in all shades including the popular olive. Plenty of Ivy styles I from 795 .A Great Name in. 513 FRANKLIN STREET Abo 358 Central Ave .. St. Petersburg and 201 S. Kentucky Awe., Lakeland Our Personal Greetings To UNIVERSITY OF SOUTH FLORIDA • PLUMBING • HEATING • VENTILATION • AIR CONDITIONING • SEWER and WATER UTILITY GREELISHBy AND co. 210 RIVERSIDE AVE. JACKSONVILLE 2, FLA. for the correct clothes! Use Our Convenient LAY-AWAY PLAN INC. ,111

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Next month the University of South Florida .•• America's newest university •.. opens its doors to its fixst students. This moment is indeed meaningful for all of us. The new university will serve our community in many ways ... intellectual leadership, research, the promotion of culture and opportunity for residents to participate in its programs. In turn, we must ' serve it .•. offering our fullest understanding, appreciation and participation. We feel that this interchange of service is best expres sed in the recent words of Dr. John S. Allen, of the University of South Florida. "If we set great expectations for our young people, they are more likely to grow and mature and live up to them. lf we set great expectations for the university, it is more likely to be of real significance to the community it serves. If we set great expectations for the community, it is more likely to rise fully and completely to the support of the university program." This is the bank to THE TAMPA TIMES, Tuesday, August 16, 1960 5-C THE First National Bank OF TAMPA MEMIEft; fiiiEML tmOSIT IHSUAANCE CORPOAATION , .

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6-C THE TAMPA TIMES, Tuesday, August 16, 1960 Lack of Space, Money Spawns New Systems Want a Book? You ight Get Film . Libraries are no 1 on g e r certain book this fall, he is "On a shelf, the books would made up of just books and apt to be handed a small stretch three feet or so." periodicals. package of cards, the size of Each card contained a num-The University of South regular 3x5 index cards, and ber of little film patches, rep-Florida, for instance, will directed to the proper film resenting abo u t 100 book have a room where students projector. pages per card. may listen to records, both Because of space and ex-Other publications on film the music a 1 and speaking pense, more and more publi-are on micro-sheets about the kind. cations are being reduced to size of regular business sta film these days. Newspapt-r t1'onery It will also have an art galfiles are on rolls of microlezy, and a department where Libraries don't buy the film for instance. students may check out re-books and other publications productions of paintings to Books on Cards in many cases-they simply take home for a couple of Library D i r e c t 0 r Elliott buy the cards or micro-sheets. weeks. Hardaway displayed a stack Hardaway says, "TWs is Even books themselves are of the small index cards about marvelous. University libra-ries double every 10 years, not always books any more. one inch high. "This is a 16-and space becomes a real When a student asks for a volume set of books," he said. problem. The University of Florida has aoo.ooo volumes, I and when that is doubled 10 Students and Faculty of the UNIVERSITY OF SOUTH FLORIDA As we stand on the threshold of a new in Tampa, we share the immense pride of all our fellow citizens in the estab lishment of this new institution of higher learning. With great optimism we look forward to the accomplishments and triumphs you will achieve during the years aheadfor the betterment of the Community, the State and the Nation. Our heartiest wishes! Cidr.un6.-rrlarpw.n Jetvelers 510 Franklin St. Diamond Appraisals Ph. 2 years from now, they will have a critical problem . " Art and Music The extension of art gal-leries and music rooms to libraries has been a normal development. "Students come to the library to study books on music or on art," Harda way says, "and as they get deeper into the subject, they want to hear the music or see the pictures." There will be one listening room in the still-abu!ld1ng library at the University of South Florida where music will be played softly at all times. Along one wall will be sound-proofed 1i s t e n i n g booths, where students can hear records or tapes of their choice. The student will put in his order, and be assigned to a booth. An attendant will play the record on a master con sole, plugged into the as signed booth. For Speech Students Records will include music and speaking. There will be such things as Robert Frost reading his own poems, per-formances of Shakespeare, records of such master public speakers as Winston Churchill or Franklin D . Roosevelt for speech students to hear. The library will also have framed reproductions of fa mous paintings to lend out just as it does books. Harda way recalled, "The Univer sity of Florida has several hundreds of these, and demand for them is Welcome to our new neighbors. The University of South Florida You're cordially invited to come see us in A bigger building for better banking e Dr i ve.fn Windows e Free Parking e Safe Oepo•it Boxe• e Nigh+ Depository e Savings . e Travel Checks e Cashiers Checks e Personal Loans e Busine s s Loans • Auto Loans • Home Improvement Loans --......;..:.:c:==w.:..: '-----..J . ..ll -----.11 'I'Na Banko,. TAMPA •• lete b•a:klag serw1c:e•• University Center: I Grads ToGo USF Three universities will be operating on the University of South Florida campus when school opens in September, thanks to a broad cooperative effort to provide advanced courses for teachers. The new Tampa school is starting life this fall basically with just a freshman class. There will, however, be graduate students attending class on the broad, r o 11 i n g campus. Some of them will be enrolled in the University of Florida; some of them in Florida State Univ ersity. The cooperative program was established to permit school teachers in the immedi ate Tampa area to work to ward their master's degrees without going so far from home. They still must perform a certain amount of their graduate work on either the Gainesville or Tallahassee campus, normally in two or more summer school sessions. For Qualified Only The G r ,a d u ate Residence Center at the USF campus is limited to students who meet full requirements for admis sion to the graduate school of either of the two older uni versities. Teachers are pro vided from the Gainesville and Tallahassee institutions. The USF contribu tion is to provide the cla ss room space, the use of its library and lab oratory fa c i 1 it i e s when needed. The University of Florida will conduct its g r a d u a t e classes here on Wednesday and Thursday evenings. Flor ida State University will do its t eachlng here on Tuesday evenings. The scedule for the gradu ate students is standard for all three evenings: classes will be held from 4:4 5 until 6 p.m., then there will be a 45 minute break for dinner, an hou r for library stud y and class aga in from 7:45 until 9 p . m. Eight touring students-to be at the University of South Florida ham it up for the photographer from the second floor balcony of the Univer sity Center. Their movements were r e c o r d e d throughout their pre-registration inspec tion of where most of their mental and physical efforts will be concentrated for the next f o u r years, beginning this fall. Note the straight lines and bullt -in lighting (under balcony), characteristic of the spacious, uncluttered effect in ltJ s Possible for Student To Win Night School Degree Night school at the Uni versity of South Florida of fers a chance for a college education to s tude n t s who must work during the daytime. About 50 courses, from all four colleges, are being offered in evening and Saturday sessions. They can c o u n t toward !larning a degree, but they are also open to persons who are not working toward a de gree. The courses are identical with those offered in day ses sions in content and instruc tional staff. In some cases. the evening session faculty will be supplemented by prac ticing experts from business and education. Dr. Char 1 e s N. Millican, dean of the College of Busi ness Administration, is co ordinator of evening sessions . While it would be possible for a student to take almost a full schedule of four or five courses in evening and Satur day sessions, this usually is not advisable. The recom mended load for s t u d e n t s working during the daytime is two courses, requiring two evenings a week on campus. Registration for evening courses will be held on three days: Sept. 19. 4 to 8 p.m.; Sept. 23, 9 a.m. to 5 p.m.; and Sept. 24, 9 a.m. to noon. Waterfront. Yet! There is a pond on the west ern boundary of the USF campus that is destined to be come a full-fledged recreational lake one of these days. Right now, the pond is more or less a d i p in the ground, touching on 30th st.. near the southwest corner of the campus. Long range plans call for de veloping this into a bona fide lake, skirted by picnic tables with provisions for light boat ing. YOUNG'S DEPENDABLE FLOOR COVERING .•• Extends Best Wishes To Our NEW UNIVERSITY of SOUTH FLORIDA! e •• and ••• we are proud to have participated in the construction of Tampa's new ••• UNIVERSITY OF SOUTH FLORIDA ••• ! The future of Tamp a ••• its growth and prosperity ••• is dependent upon adding new members to our industrial and business population ••• and the creation of new jobs, creates, fob, new spending ••• and the more spendable dollars means a greater and stronger Tampa. The opening of The University of South Florida will bring much of this for all of us who live clnd work for Tampa's future. dedicated to Tampa s continued growth I Administration Building. University of South Florida Tampa's headquarters for higher buying power J. M. Fields is proud to welcome Tampa's University of South Florida Shown above is the adminidrative headquarters of th• multi-million dollar complex of buildings that make up the physical plant of the newest university in the nation. Here the future leaders of bu•iness, industry and the arts will be traine d and through their efforts Tampa will grow in size and statur!l . J. M. Fields is proud to bring Tampa a higher living standard at lower cost Friendly J . M. Fields, one of America's great chain of self-service family department stores, is dedicated to serving you better by bringing you better quality at lower prices where you buy 5 for the price of 4-and you c:an c:harge it. FLORIDA AVE & TEMPLE TERRACE HIGHWAY-OPEN DAILY 10 TO 1D-SUNDAY 12 TO l THE FRIENDLY FAMILY SELF-SERVICE DEPARTMENT STORE WHERE YOU CAN CHARGE IT -ACRES OF FREE PARKING

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THE TAMPA TIMES, Tuesday, August 16 , 1960 '7-C USF Leads an • Year Round Climate Control Nation . . "'GEM OF,. SPANISH 1905.. . . . . . . . . . . '• .. DINING PLEASURE Awaits You IN ONE Of THE FINEST RESTAURANTS Choicest In p WESTERN STEAKS AND SEAFOODS ALWAYS HIGHLY PRAISED MODERATELY PRICED "Renoumed tor Fine Steaks" COCKTAIL LOUNGE-DINING ROOMS FOR RESERVATIONS-PH. :: We honor American Express & Diners Club cards 301 SO. DALE MABRY from UNIVfRSITY of SOUTH FLORIDA GO EAST on FOWLER AVE. Across Rt. 301 To THONOTOSASSA ROAD Follow the S i g n to STEVE'S RUSTIC LODGE & Cocktail Lounge NEBRASKA AVE. & 152nd AVE. PH. WE 5-9953 or WE 5 HOME OF THE BEST STEAK IN TOWN $225 ONLY 2 Spacious Dining Rooms With Seating Capacity for 200 Banquet Facilities For Up to I 00 Persons Take-Out Service * Air Conditioned RESTAURANT and 36 BRUNSWICK ALLEYS • OPEN 24 HRS. DAILY • Nursery • Pro-Shop 90 CHESAPEAKE AVE. • • Banquet Facilities DAVIS ISLANDS for information or reservation ••• CALL ••• 8-6051 • Pampering Tastes Sincel920 Wla.en You Visit These Cities You'll Find Morrison's Waiting to Serve You *CLEARWATER *ST. PETERSBURG (2) *JACKSONVILLE (2) *BRADENTON *SARASOTA * PENSACOLA *DAYTONA BEACH * TAUAHASSEE *ORLANDO * OCALA *TAMPA *WINTER PARK * LAKELAND * WINTER HAVEN *WEST PALM BEACH RESTAURANTS Home of the NATIONALLY FAMOUS BIG BOY 9515,Fiorida Ave. • WE 5-1151 1701 So. Dale Mabry • 8-2185 Breakfast from 9 a.m. * Luncheons * Dinners . * Late Snacks HRS.: DINING ROOM 'TIL I :00 A.M. LOUNGE •••• 'TIL 3:00 A.M. Catering and Banquet Facilities It's indeed a pleasure to take this oportunity to ex tend a cordial welcome a n d felicitations to the future Student Body and Faculty of the University of South Florida. To these newcomers from distant portions of Florida, or out-of-state, who have never heard of our humble establishment, we invite you to drop by to view the Buddha's fascinatingly d i fferent Oriental decor: experience the relaxing atmosphere, and partake of our delicious Oriental cuisine ••• A trio of offerings that have made us so popular with young and ofd alike. Like your new university, we are also a growing . infant may we both reach a prosperious maturity together. 1503-05 the "NEW" North Franklin St •••• an adventure in unique dining ••• a nice place where nice people meet to eat ••• FRANK CARRASCO'S 40 ST. RESTABDfRANT • . CORNER OF 40TH ST. & E. HILLSIIOROUCiH AYI. PHONE 31 or 3 Sp e cial izi n g in *STEAKS * FRIED CHICKEN *SEAFOOD e CUBAN SANDWICHES e Table, Booth, Counter and TakeOut Service Hour s : 7 a.m . to 11 p.m. e AIR CONDITIONED AMPLE FREE PARKING

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a.c THE TAMPA TIMES, Tuesday, Au&"ust 16, 1960 Student 1T ourisfs1 view Richard Saner points out campus buildings to Patti Pupello on a pre-registration tour the soon stu dents-to-be will be occupying at the University of South Florida. They are viewing USF from an exterior bal-These TEMPLE TERRACE Merchants W.JmmR University of South Florida We Extend Our W armPst Welcome to the Students of the UNIVERSITY OF SOUTH FLORIDA CLARK HARDWARE --e HjlRDWARE • /PAINTS e HOUSEWARES e he Sto of .Per•onal Service -5512 Tempr• Terrace Hwy. at 56th St. YARNS GIFTS JEWELRY WELCOME STUDENTS OF U.S. F. PLAIN AND FANCY, INC. 5507 TEMPLE TERRACE HWY. AT 56TH STREET DOROTHY EGAN HELEN RENICK LIL KING PLAZA GULF SERVICE We Welcome Y au Universi t y of South Florido Washing • Polishing • Lubrication Accessories • Wheel Balancing -PHONEWE 8-3845 ROAD SERVICE Temple Hiway and 56th St. . . .... a co1n1nunttv servtce e Temple Terraee 9219 56th Street .; PillS Fast, Co11rteo111 Service e Sulphur Springs 8216 Nebraska Ave. 5 BEN 5 FRANKLIN 5239 56th Street WE STAND READY TO SUPPLY THE STUDENTS OF THE UNIVERSITY OF SOUTH FLORIDA WITH THEIR EVERY SCHOOL NEED COMPLETE LINE OF SCHOOL SUPPLIES ••• SCHOOL SUPPLY SALE NOW ON! TENNANT BROS. HARDWARE I •Let us help you with your 9271 56th ST. Temple Terrace Shopping Center DIAMONDS APPLIANCES • -GIFT ITEMS-problems" PHONE WE 8-3488 WATCHES GREETINGS TO ALL U. S. F. STUDENTS TERRACE CENTER JEWELERS 56th St, (Temple Terrace) Guaranteed Watch and JewelrY RePairs JIM THOMPSON Phone WE 8 U.S. F. Terrace 9259 56th St. I in the Mall) Temple Shopping Center ANN FISHER, owner HAl R STYLING COLORING • CUTTINO PERMANENTS I Extends a Warm Greeting to U.S. F. Phone WE 8-2798 WE EXTEND A SINCERE WELCOME TO U. S. F. PHONEI BALDWIN INSURANCE WE 8 oos AGENCY RES. "IN THE MALL" WE 8-2746 TEMPLE TERRACE CENTER James L. Baldwin. 9253 s•th St., Tampa 10, Florida II\ "Selling Te:mple Terrace" \i1 JUzn REALTOR CONGRATULATIONS TO OUR MANY NEW RESIDENTS! Phone 9257 N. 56th Street Temple Terrace WE 8-2797 WE E)(TEND OUR BEST WISHES FOR GOOD HEALTH TO THE STUDENTS OF THE UNIVERSITY OF FLORIDA We stand rea.dy to serve your every prescription need ••• u IVERSITY . PH. WE 8-3493 e TEMPLE TERRACE at 56TH ST. cony on the east side of the Science Building between the second and third floors. The students are facing and overlooking the Administration Building, UniveP sity Center and library areas. I ki t/.i II :::::: I M I flli : I I :::<: I I I I ri$ FROM GOVERNOR'S DESK USF Puts State Over Threshold Of Greatness I m l'i!i * tl m ij [f. By GOV. LEROY COLLINS (Written Especially for The Tampa Times) ,j As governor of Florida. proudly I salute the University of % South Florida, out newest stat! university. .. [.!_ The six l:'ears during which 1 have been privilegecl to serve ;; as governor have been tremendously important ones in the ti history of Florida. While we have made so much progress in @ so many fields which have brought Florida closer to its bright future, our advances in education. in my opinion. more than ,f .. any others have helped move Florida across the "threshold of .:; greatness." \ Sparked by the work of the Council for the Study of Higher Education and the efforts of the Community College .•. ' .. :. Council, we have expanded tremendously our system of comE.':. munity colleges. Improve Programs and Service " We have further very significantly advanced the quality k .. .. i, .. or the programs and services of the state universities , and we ... have taken positive steps to adapt our universities into an e:C-m and well:coortdinatdedtlsystem1.t ' f I f h' h e are movmg owar 1e rea rza wn o a p an or 1g er :,:;, education which will support and give leadership to the broad .:ill economic, cultural and civic growth which must certainly mark the future of Florida. :!t. It is in this setting that the University of South Florida "' will take its place in the state university system. . This new institution which has been in development since *'i 1957 has now a unique opportunity to devote itself to a progr;tm of exceptionally high-quality undergraduate instruction. 'i* While the older a wide range o! [ •• ,:'!,._.:_,,':f." .. .. _i __ ' services, of instruction and research , the University of South Florida in its initial years will be able to concentrate its resources in the operation of instruction a l programs of great distinction. M Quality should be , and I feel confident will be , the hallmark of the University of South Florida from its very begin;: ning. who •• versity on the Hillsborough River, all of the people of Florida .,,. feel deep pride in the opening of the University of South Flor"* ida . We are confident this n ew institution operating under the Board of Control and under the fine leadership of Dr. John S. Allen will measure up to the high expectations we ; :l l been accomplished through cooperative effort on the part of all concerned to this point is but the beginning. We must all our higher educat_ .. tion if we are to capitalize on the rich opportunities which , face us. We must do what is needed to bring greatness in all phases •x of t he programs of all universiti es. further the wise development of the community II We must enJarge the facilities of the University of South 11 Fthlorida sod that it fhully the n eheds d of the state as __ '",::' ose nee s are expan e m t e years a ea . And we must look also to the early development of still another university at Boca Raton on the state's lower east =l Knowing Florida and its faith in education as a vital compon•nt of It• futu" g"•tn•M, I '"' oonfidont th•t th• poop!• .. of Fludd• wlll m"t th,;, "'"'"'lhlUti" ;, lh• ""' •h.,d. GOV. LEROY COLLINS ••• salutes Flo!ida's ' newest university f • m :..;;. ::r: f.! tii I t1 iJ I I ;, i M I GREETINGS and congratulations ... It is with great enthusiasm that we greet you, the students and faculty of the University of South And congratulate those ,dJO had the vision to locale it ju the Tampa Bay area, where its destiny is enjoined to progress and growth. Snrely this ien' t our @ingula1 opinion. We have no monopoly on civic pride. What we feel reflects the eentiments of every forward-looking Tampan, every resident of this county. And, by golly, we're proud as punch! We're your headquarters for Mind if we give our horn jusl a little modest toot? We can't resist the temptation, as we view our vast selection of fine apparel ••• suits, sports coats, slacks, shirts, &hoes, neckwear, jackets .•. all slated to make collegians happy. Correct Ivy League styles in the smartest, newest campus colors. While we never comp1omise quality, you'll find that ow price tags won't make you cringe or holler "Ouch!". $39.95 for a superb Haspel poplin tmit, custom-fitted. S5.95 for fine polished cotton slacks. Very painless, don' t you think? We think you'll like Whether you purchase or just browse , you"re always a welc01ne guest here! rP I MWAfrre franklin at madison Ask for your College Wardrobe Guide, awhenticated by MENS WEAR magazine

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Two Main Entrances Serve University Campus THE TAMPA TIMES 9-C Tuesday, August 16, 1960 The USF campus will be served by two main entrance streets and "half" a perimeter road when classes open in September. from Fowler avenue on the south, straight as an arrow to the administration building. Exactly opposite it, on the north, a similar main entrance street 1 e a d s from Fletcher avenue to the Uni versity Center building. trance street, and then on to the utility group of buildings. Eventually, that perimeter road will also loop around to the west of the Mall, with "outside" access to 30th street and again to Fletcher. the campus street layout is that .no streets will cross the Mall, where students will be w a I k i n g between campus buildings. parking areas s e r v i n g all those areas." There are now 1,600 paved parking spaces on the cam pus, strategically spotted to serve existing buildings. The State Road Department is being asked to supply 900 more parking spaces during the coming year, to serve build ings that will be coming along. parking places. I think we will have adequate space for their cars." era! view. At the other end, the same arrangement is built in for vehicles serving the bookstore and post office. The State Road Department h a s constructed 2.4 miles of roads on the cam pus, specifically designed to serve the present buildings but part of the long-range campus street system. The perimeter street, right now, leads off to the east from the south boulevard, starting not too far from the administration building, and loops around existing build ings to join the north en-More Next Year Part of t h a t additional perimeter roadway, to the extent of 1.4 miles, is being requested of the State Road Department during the next fiscal period. "On some university cam puses," said Engineer Clyde Hill, cautiously avoiding nam ing any names, "you take your life in y o u r hands whether you are walking or driving. The perimeter roads are so designed that short service drives branch off to serve appropriate buildings. T h e buildings themselves are so designed to take advantage of these service drives. At present, the perimeter road is two-laned, but is de s igned so that it can be wid ened. Hill said, "Eventually, we e x p e c t four lanes all around." At present there is a long, four-lane boulevard leading The guiding theory behind "We have tried to keep roads out of the academic area, but with f i .n g e r s of "We recog.n!ze that most students will be commuting," Hill said, "and must have For instance, at one end of the University Center, trucks servici.ng the cafeteria drive right into the building, where they are hidden from genEventually, too, traffic may be so heavy there will be traffic lights at very, very few on-campus intersections. But that is for the future. CLYDE B. HILL ••• USF campus engineer MOTELS AREA -Where To Stay • • • Have Fun ... Enioy Your Visit! NEilB and NEIGHBORLY of SOUTH FLORIDA Folks who are traveling back and forth to see their sons and daughters, brothers and sisters, and sweethearts attending the University of South Florida as well as other Tampa universities and colleges, will find special enjoyment in the facilities provided by these Tampa motels. It takes only a telephone call or a postcard sent to any one of these represented here to obtain accommodations. Each one of these motels is modern • • • providing the finest facilities available today th,at will make your visit to Tampa most pleasant and enjoyable. Air-conditioned rooms, swimming pools, television ••• all add up to the sum total of what you would expect to find in the finest motel living at nominal cost. You will appreciate the courteous and attentive service. Selecting one of these motels for your visit to Tampa will be a memorable treat, and each represents, in service alone, an inivitation to visit Tampa again and again. So plan now for the months ahead to personally keep in touch with members of your family attending the unl versities and colleges In this area, and check one of these motels on your list of places to stay when in Tampa. One of Tampa's Finest Twenty units, some of them are adjoining Family rooms . located at the corner of ( U. S. Business 41 and 92) North Florida and H i llsborough Ave. Right next to Howard Johnson 's and just a short drive to the University or to downtown Tampa. Each unit has a telephone, television and is air conditioned. During the winter season your comfort is assured by Central Hot Water Heating. The City Busline is quite close to take you into the center of the city, leave your car at the Motel and avoid congested park ing downtown. The Dutch Motel also provides Free Limousine Service to Tampa's International Airport. Phone 3-690 I. GREEN ACRES MOTEL Your First "Home" at the North Edge of Tampa About three ( 3 I miles from the University at 14340 North Nebraska Ave. This is U. 'S. 41 coming into Tampa from the North. We have ten ( 10) units, 4 of them are 2-room efficiencies ••• perfect for family vaca tions ••• complete with television, central heating and tile showers. While visiting faculty or students at USF, you 'll find our location most convenient, quiet and restful, with a large well-kept lawn for relaxing. We honor all national credit cards, so call Otto or Beatrice Green at WEbster 5-5619 for reservations. GRIFFIN'S MOTEL COURT Will Do All We Can To Make Your Visit Pleasant Twenty-five ( 25) units at 3415 Nebraska Ave., downtown in the heart of all activities. Some of these units have adjoining rooms for family groups to enjoy while visiting Faculty and Students of the University. The downtown location is just a short drive out Nebraska to the through street (Fowler Ave.) to the Campus. Many other Tampa's points of interest are within minutes of our location and you'll find a variety of fine res taurants nearby. Our phone number is 2-9475 or 2-8990. HACIENDA MOTEL COURT Heated Swimming Pool Only about 2112 miles from the University and well located within easy driving distance of Tampa's many other points of interest. On East Hills borough Ave. ( U. S. 92) at 4115. I 00% air conditioned ••• Overnight and Kitchenette units with television. Central heating. Here is a perfect location for family and friends of facu,lty and students, near restaurants • and markets. For reservations phone C. Garcia (owner-manager I 3-9744. HANCOCK'S HOTEL COURT In Downtown Tampa .•• Close to Everything Thirty-five (35) Units •.. some family accommodations. All are 100% air-conditioned and have steam heat. Telephone ••• Free Television .•• Radio ••. Refrigerators •.• all Tile Baths, some combinations. We've tried to think of everything to make your visit with Faculty or Stu dents of USF, in Tampa a most memorable occasion. Located at 2104 Florida Ave. (Business U. S. 41) we're not too far from the Campus ••. in fact, we are close to everything. For reservations, call George or Floy Hancock, Phone 2-5594. All national credit cards honored. ROCKY POINT BEACH MOTEL A Commercial Motel With Resort Luxury Rocky Point Beach Motel and Redaurant features a total of I 07 air con ditioned units with privat-e beach and ski school, heated pool, coffee shop, cocktail lounge and restaurant. Commercial rates the year round ••• Ample Free Parking. Reservations: Phone REdwood 6-4151. ROYAL POINCIANA MOTEL Swimming Pool, Luxury, Relaxation at Reasonable Rates Thirty I 30) modern units ••• all rooms are air-conditioned. Some with television. Overnight rooms and kitchenettes with electrical refrigeration. Located at 3905 Gandy Blvd. ( U. S. Hwy. 92 I a short "easy traffic" drive from the University . Near fishing grounds, Gandy Bridge, MacDill Field, Shopping Center and many of Tampa's better restaurants. Whether you're staying overnight or spending a few days visiting faculty or students of USF, you'll en joy driving a little more to have the best. Phone 61-9331. SULPHUR SPRINGS MOTEL A "Homey" Atmosphere and Most Convenient Location At 9709 Nebraska Ave. ( U. S. 41 I just one mile south of the east-west (Fowler Ave.) thoroughfare into the USF Campus. Fourteen ( 14 I fire proof units ••• air conditioning ••• television and Kitchenettes optional. Attractive term rates for students and instructors. Nicely landscaped grounds and an overall homelike atmosphere makes this location one you will want to return to each time you are visiting in the Tampa area. A truly fine place for families visiting faculty and stu dents at the University. Phone the Phillips for reservations ••• WEbster 5-4845. TAMPA PARADISE MOTEL About Five Minutes From the University Located at 12208 North Florida Ave. ( U. S. Businen 41) just one block north of the main street (Fowler Ave.) to the University of South Florida. We have nine (9) units, some with housekeeping equipment ••. all air conditioned and central control steam heat, Beautyrest beds and all tile showe rs. In fact, all modern conveniences in a fireproof Permastone building. We are out of the congested traffic area and you'll find some fine restaurants in the immediate vicinity. For reservations phone A. George at WEbster 5-9856. TRAVELER'S MOTEL And a Swimming Pool, Too! Individual brick cottages, some built for family accommodation. All units are air-conditioned and have phones. Individually controlled heat. We're really proud of our beautifully landscaped grounds, and we're sure you'll enjoy your vis if here with family and friends at the USF. Close to Campus, too ••• Just 5 blocks north of the main University street, Fowler Ave. . ••• at 12400 N ebraska Ave. For 11A Night of Luxury, .. phone Roger Carignan at WEbster 5-3360.

PAGE 10

10-C THE TAMPA TIMES, Tuesday, August 16, 1960 PHYSICIAN. NURSES ON CAMPUS USF Medical Staff Is Small; But Will Expand A doctor and two registered nurses will be on hand this fall when the University of South Florida begins classes, with plans for a regular infirmary as the school grows. The health clinic will be in the University Center building this first year when virtually no students will be living on campus. Dr. Howard Johnshoy, dean of student affairs, said the first residence hall should be ready for the 1961 school year, and two more dormitories are to be built before the fall of 1962. To Serve Three Halls "To serve the three residence halls," he said, "there will be a central service core building, Tall Girl Center NEWEST CREATIONS IN WOMEN'S WEAR FOR TALL GIRLS One Stop for All Your Need! 1726 S. Dale Mabry Tampa 9, Florida Also Tall Fuhions By Countney, Inc. 606 North Orang e Avenue Orlando, Florida-GA 4 0331 to provide food service and a recreation area for the dormi tories surrounding it. We be lieve that in that first service core building, we will place in firmary wards." At present, the Health Clinic will provide any immediate medical attention that might ever be needed by a student, pending transfer to one of the Tampa general hospit als in cases where hospitalization is re quired. Dr. Johnshoy said, "We plan to have a medical insurance program for all students, paid from part of the student fees. Most of the students will be commuting from home, but the program is set up in such a way they can use it with their own family doctors. " Double as Ambulances One thing the dean has plumped for is to provide the campus security force with spe cial emergency vehicles which are equipped to double as am bulances, in case of such need. "If someone had to go to the hospital," he noted, "that would eliminate the dead run of an ambulance out to the campus to pick up the patient." The health clinic, as most other branches under student affairs, will emphasize teaching in addition to purely remedial activities. "We want to get students to see the necessity of tying in good living with good hcalth," Johnshoy said. "The medical aspect is not only to repair ill nesses, but also to lead students into u n d e r s t a n d i n g about health." PHONE 2 to start a Save By Mail Savings Account (with a Firat Federal Save By Mail Account, YOU may save in person whenever YOU like.) Try it today. It's fun. Dial 2-0641 in Tampa to start your savings account ••• or tear out this ad as a rem inder to call soon. Current Annual Dividend : Computed semiannua.lly Member Federal Saving! & Loan Insurance Corp. Member Federal Home LocLn Bank System 408 FRANKLIN ST. 1920 E. HILLSBOROUGH 409 TAMPA ST. 721 S. DALE MABRY Mechanized Walter Bauer (on right) explains to prosp ective U niversity of South Florida students Judy Smith and Forrest Reeve the workings of the machine room where records are handled by IBM machines. The work of students tabulated by the machines 'will be catalogued from their first day of registration through out their careers and as long as there is a university system. Records: BREADTH NEEDED TO MAINTAIN DEMOCRACY No Sidelines in Life Of Liberal Arts Dean "I'm afraid I'm not a glamorous person," said Dean Russell M. Cooper, "because I have no hobbies." He seemed distressed, as he gave that reply to a news man's routine question. After all if anyone is dedicated to the theory of educating the "whole man," it is the dean of the College of Liberal Arts at the University of South Florida. But if he has no hobbies in the us ual sense of the word, it is only because this 42-year-old doctor of interna tional law is so wrapped up in 'everything" that there is nothing left over to be called a sideline. D r . Cooper, who is among the top brass nationally in or ganizations devoted to im proving higher education, says, "Breadth of perspective is more important than deep expertese in one n a r r o w field." Cites Education Battle He was speaking specifical ly about the standards used in selecting faculty members. But the statement sums up where the emphasis is going to be in the College of Liberal Arts. with the breadth to maintain a democracy.' ' Just what is the College of Liberal Arts to do for its stu dents? To Build Leadership "The College of Liberal Arts," Cooper said, "will build on the College of Basic Studies to round out the stu dent's basic education and give him the equipment for creative leadership as well as a cultivated and understanding way of life. Basic studies s t a r t him well, but doesn't complete his education. In fact, a man never completes his educa tion, but continues it all his life-we hope. "That is the major function of this college. A second func tion is to prepare the student for some kind of occupational responsibility." In many cases the graduate Js ready to go immediately into his life's work, but in creasingly there is the need for graduate or advanced pro fessional training. tive has . gone into selection of faculty when research activi ties are considered. There will be all sorts of research and publishing in s p e c i a I i z e d fields. "But," Cooper said, "in addition many of our fac ulty will have an interest in interpretive res e arch, in showing, for example, the re lationship b e t w e en zoology discoveries and physics. Finding Out Thines "One of the desperate needs today is that scholars are finding out things-but men in related fields don't know it." What Cooper has in mind, in the way of tying together the related knowledge from traditionally separate fields, may be so novel that some difficulty is encountered in findin g professional journals broad enough to handle them. DR. RUSSELL M. COOPER "In that case," he said, " we • , • aims at international may have to turn to more pop-understanding ular magazines such as Harper's." c o m e increasingly critical Students may specialize in areas. The typical university one discipline, such as chem gives little attention to those istry, but they also have dis areas in general studies. tinctive opportunity in this "We plan to develop basic college of Liberal Arts. If 1 d they choose, they may major courses for genera stu ents division-wide, such as in Na to become as familiar with tural Sciences. the literature, viewpoints and USF, FSU, UF Plan Jointly in Some Areas USF and its sister state hassee school without loss of institutions, the University of credit. Florida and Florida State, Two Y e a r s at USF also have worked out joint pro-would be available for those going into the field of nurs grams in training the state' s ing. After those two years, youths for some professions, the student would transfer d and other joint programs may the beginning of the summer be fonnulated later. to the College of Nursing at FSU. Under the joint programs, tbe student can attend USF for basic work then, as he is ready for m o r e advanced training, switch to one of the schools farther a w a y from home. One example is engineer ing. The joint program calls for the student to take three years of his training at USF, and the remaining two years (of the standard tive-year course) at the University of Florida's college of engineer ing in Gainesville. Students who satisfactorily complete the course will re ceive two degrees. There will be the Bachelor of Arts from USF as well as the Bachelor of Science in Engineering from UF. Similar joint programs have been arranged with Florida State University in the fields of home economics and nursIng. Students who wish to ma jor in home economics will take their first two years of work at USF, then enter the junior yea r of the College of A WARM WELCOME TO ALL STUDENTS, FACULTY and STAFF of University of South Florida We join with Tampa in congra t ulating you on a beautiful surrounding for higher education. We hope it will be our pleas ure to serve you often. Again, We Sa y Welcome --frmn --VIVIANO STEREO & HI-FI CENTER 6745 H. Armenia-Ph. WE 4 WE OFFER A GIFT OF WELCOME TO U.S.F. STUDENTS 12 CARTRIDGES OF SKRIP WRITING FLUID The biggest cartridge made! Choice o f colors , •• perma nent or washable. WITH 5HEAFFER:5 CARTRIDGE FOUNTAIN PEN For the smooth, easy writing only 1 good founta i n pen can give you, You'll SEE and FEEL the difference ! LIMITED TIME OFFER! GET YOURS NOW! . . . . .... Go& Je,.rel'fyCo. • TAMPA • \.AK E UVoiO • FORT M YERS • SARASOTA "There is a pitched battle going on (in the world)," Dr. Cooper said, "between those who seek breadth of perspec tive in education and those who say 'We don't have time for that.' There is some pioneering in this college, as elsewhere through the university. "A number of college presidents have told m e how they envy us the chance we have here of starting fresh," Dr. Cooper remarked. "There is an ex citement about i t that almost crackles in the air." No Departments aspirations of the Chinese, In"T h i 5 is a development dians and Congolese as they you'll see coming," Cooper are with those of England said. "We're in a position as and France." a new university to take ad-vantage of what we see as a 812 FRANKLIN ST. Cooper "I think it absolutely crucial that we de-t"That latter viewpoint can be fatal. Japan and Germany tried it, and they trained good technicians-but not p e op l e velop a citizenry which under stands and knows those peo ples. " This idea of broad perspecCafeteria Gets Food Contract For First Year We extend our COME, GHBOR One of the major differ ences, from long-established universities, is that there will be no departments. That is to say, no chemiStry department, no physics department, no music department. "We want our people (fac ulty) to have a much broader perspective," Cooper said. "We wi11 have four divisions instead of 25 departments. For instance we will have a concerted natural science program, rather than 10 narrow programs within that field.'' The truth is that as special ization has grown in America, chemists for instance, lose touch with what biologists are discovering and vice versa, and yet their discoveries over lap. A new science called bio chemistry de v e 1 o p s , then races off into its own watertight compartment, neglect ing over I a p p in g work in physics . Morrison's, the cafeteria and restaurant chain, will operate the University of South Florida cafeteria and snack bar this year. best wishes for success and good health to each and every student of the UNIVERSITY of SOUTH FLORIDA The palms shown above at the n e w Univers ity of South Florida mark another first for I Holmes Nurs eries . Planting trees as large as these requires heavy equipment and a lot of know how. Holmes has both. Rely on him for all your landscaping problems , •• big or small. P.O. Box 417, Tampa 1, Fla. 1(2 Mi. S. of Apex . No . N ebraska Ave. "There is an inter-relation ship of knowledge." Dr. Coop er said. "We are making an effort to bring back to some meaningful relationship these splinter disciplines w h i c h have moved out and away from each other leaving the layman bewildered." Cooper, a native of Newton, Iowa, is a graduate of Cor nell, who obtained his masters and doctorate at Columbia University. He also did gradu ate work at Geneva, and ha-s been on the faculty of Cor nell and the U niversity of Minnesota. Taught Political Science In his strictly t e a c h i n g days, he taught in the fields of political science and inter national law. That may have its bearing on another ap proach his college will make to rounding out the student completely . Dr. Cooper said: "We are cognizant that we are living in the '60s and not the '40s. By starting fresh . ve can throw impetus into what seem the most compel ling needs of our times. "For instance, Asia, Africa and South America will be-This is a growing custom on college campuses, under which the economies of a giant food operation can be obtained. University Business Manager Robert L. Dennard said the school keeps control of prices and quality. One result is that students will have available a food plan, providing 21 meals a week for $11, which breaks down to 52.5 cents a meal. USF To Operate Own Post Office The University of South Flor ida will operate its own post office, in the University Center, this year. The U.S. Pqst Office will de liver mail to, and p ick it up at, t h e university's office on the first floor of the center building. The university's own mailman (or it might turn out to be a mailwoman) wi11 make de liveries around the campus. Engineer C lyde Hill, who will supervise the mail service, said that eventually the mail will be delivered to dormitories on campus, as they are built, rather than having one central post office housing all student boxes. Each Fraternity and Sorority Party will always be a success with ... Holsum the Premium Quality Bread!

PAGE 11

THE TAMPA TIMES, Tuesday, August 16, 1969 11-C MAYBE BOOKS WilL SAVE THE WORLD Library Head Created One • A-Bomb City Elliott Hardaway, who bears moved around,'" said Hardaway, in reply to questions, "was to regional libraries through Japan chief for creating his quick smile, "but go around the sites each with a selected the Umverstty of South Flonda 1s lots to be satd for movmg for the regtonal libraries we f 15 000 1 d library, has established libraries some." built, and then get them organ0 • or so vo umes . an before -for instance, at Hiro-Part of that getting around ized and operating. I remember several hundred current JOur-shima after the A-bomb. was the nearly four years spent going into Hiroshima to try to I nals. The library director said: This native of Nashville, in Japan, just after World War find a building satisfactory for "Japanese professional men Tenn., who was hired to start II, as associate chief of the a library. Of course, there was had been cut off from the jour the university library before the C.ivil Information and Educa-none, and we had to build one nals from about the time of the school had so much as a name, tion Section of Gen. MacAr-there. Manchurian incident in the llas a rich background in library lhur's staff. Crates of Books '30's. They had been cut off from work. "It looks like I sure have "My job generally,'' he said "Elsewhere we would reno-the scholarly world for 20 vate a hire a staff and years, and they were real1y ship volumes in by the crates."jto read what.we were supplymg. Economical! Practical! Stylish! set up 15 or 16 "This was very satisfactory Back to Campus in a smart new AUSTIN! See our complete display of fine foreign cars! FRANCHISED DEALER: e Rolls Royce e Alfa Romeo e Morris e MG e Sunbeam e Lancia e Hillman e Saab e Austin 0 Jaguar ONLY FULL PRICE Delivered In Tampa! SHEPPARD'S IMPORTS 1413 South Howard Ave. Phone 87-7191 Open Nightly Till 9:00 • •.. This book makes his college education possible A young man needs many books for a college education. But the most important of these is the book that makes it all possible . . . a pass book for a savings a ccount with us. Why not open an account for your children's education 't Start it while they're young and add to it regularly ... it will earn excel1ent returns over the years ahead. Stop in and see us today I Current Dfvidend work, for no one could be more grateful than they were. " Hardaway is as enthusiastic about books as any librarian. "We librarians say books could save the world," he commented, "and maybe they will." Math Mistake But he has not always been a librarian. He received his bachelor of arts' degree in Latin and a master's degree in mathe matics from Vanderbilt Univer sity at Nashville: O.f the mathe matics, he says now, "That was an error on my part. I like it, but I realized then that it wash't my field." He taught a year in the public s c h o o 1 s at Nashville. "Those were depression days,' ' he re calls, "and I co u 1 d n't j us t leave." Finally, he was able to go, as he hope d to do, to the University of Illinois, where he received his master's degree in library science in 1940. Later he worked at Eastern Nort h Carolina Teachers Col lege, and then went to the Li brary of Congress where he was cataloguer in physical sciences. "I guess they thought my back ground in math qualified me for that,'' he said. Small College Then he went to Nort h Dakota Agricultural College as head librarian. Where the Carolina work was nearly specialized as to the requirements of a teach er's college, this was strictly a n agricultural college. Both, '1owever, were small and, as Hardaway recalls, " I could know everybody and what they were reading . " The Japanese tour of duty came then, followed in 1950 by the associate directorship of the library system at Louisiana State University in Baton Rouge. There he was the chief of tech-nical processes and picked up some more valuable experience about establishing a new library. During his LSU tenure, t b e school was planning a new li brary that has subsequently been built. From LSU, Hardaway went to the University of Florida at Gainesville as assistant direc tor of libraries, the post h e was holding when he was hired as of Oct. 1, 1957, to become di rector of the library at the Uni versity of South Florida. Co-ed Daughter Hardaway and h is wife, have one daughter, now a junior at the University of Florida. "I al ways thought she would attend a college where I was working," he said, "And when she became co lle ge-age, it turned out to be impossible." Hardaway is dedicated to en-couraging more reading . "With all the things going on about us, from the cold war to the tremendous strides in scientific achievement, I d o n't see how people keep from reading,'' he said , "but they do. I suppose tanJpa federal Consultation At No Obligation most people prefer to t alk." If he had his way, all students at the university would be give n • sav1ngs Come in, call or write any one of 4 convenient offices: h a reading test for speed and t ese comprehen sion. "And then," b e & Loan Association DOWNTOWN : Franklin at t..fayette •••••••••••••••• Phone 2-0881 214 Lafayvtte Street • • • • • • • • • • • • • • • • Phone 2 -0881 JNTERBA Y : 3404 South Dale Mabry , , , ••• , • , , • • • • • • Phone 68 TEMPLE TERRACE: 9375 56th Strevt , • , ........ , • Phone WE 8-4242 said , "every one of them would be gi ven some special assistance to bring his reading standards up. I would like to see this applied to every student, not just to the poor students who usual ly get this kind of special help. " "If we can just get students to read." be said, "we wouldn' t need anytlting else." off to they go -a great beginning! A future as bright as all tomorrow-opens for our new University of South Florida and for the men and women who will hold the honor of first upon its handsome campus. It's a new day -with new ideals, new responsibilities-new opportunities and a brilliant new of life for our entire community. Youthful. Culture!. Mature. Wolf Brothers joins in a thunderin.g welcome to the University of South Florida, its faculty and students. Franklin at Zack "One of Amertca s Fine Store1,, ,

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The STUDENT in your family CAN AFFORD COLLEGE with PENINSULA STATE BANK•s Exclusive Savings Plan r College days are not faraway, and to make sure your son or daughter will be able to •+tend the college of his or her choice start saving nowthe easy way-one semester •t a time. Come in and talk to the folks •t Peninsula State Benlc about the exclusive new SAVE-ASEM ESTER Plan. Come As You Are Bank From Your Car 1506 S. DALE MABRY COR. NEPTUNE WHERE TAMPA SHOPS FOR QUALITY FOOD AT LOWe e e LOW ••• PRICES e •• Plus MERCHANTS GREEN STAMPS TAMPA • Hillsboro At Armenia 4119 GANDY BLVD. DR. LEWIS B. MAYHEW •. director of evaluation services, institutional research made by the university. The lean and rangy Mayhew, perhaps remembering his years of wartime Army serv ice when he was a major, says, "You might call the of fice of institutional research the G-2 or intelligence sec tion." The other part of his duties, evaluation services, is the one that students will probably be most directly con cerned with at once. This office Is going to give tests. That covers a good deal of ground, but most particularly this office will prepare, ad minister, score and analyze the final examinations in all Basic Studies courses. Half of a student's grade in the course will be given by his Instructor on the basis of what the student does in regular class work. Dr. May hew said: "The other :10 per cent of his grade will be determined by the final examination which this office will pre pare." This doesn't mean that the 42-year-old Mayhew is going to write these exams single handed, from some ivory tower. One teacher in every division of study is jointly as signed to the office of evaluFOOD FAIR EXTENDS A HEARTY WELCOME TO THE UNIVERSITY OF SOUTH FLORIDA AND WISHES SUCCESS TO STUDENTS AND FACULTY ation studies. That teacher will confer with other teach ers, draft an examination with Mayhew, then have it reviewed and approved by the rest of the faculty. Change Each Semester "New examinations in every course will be drawn up every semester," May h e w said, adding dryly , "That will solve a number of difficul ties." Many of the examinations will be machine-scored. In fact, the scoring system and statistical method of computing grades is fairly elaborate, but Mayhew explains that is because "we believe that test ing is important education ally. And we believe in these multi-section courses that all students have a right to be judged by a common yard stick." The typical 150-question multiple-choice • examinations won't necessarily be the complete exam. Dr. Mayhew said a final exam in functional English, for example, may in clude that objective type test, plus a theme, plus a taped speech. A foreign language exam probably will inc lude 1t tape recorded portion when ques tions and answers ure given orally in the foreign language. This admittedly presents a problem of administering the US F LAWN Bahia Grass Chosen When USF officials wondered what sort of grass to plant on their immense lawn, they did just what you or I . may have done -they con sulted t.heir county agent. Paraguayan bahia was the recommendation that Hills borough County Agent Jean Beem came up with, and the landscaping crews have been planting it on a broad scale. C a m p u s Engineer Clyde Hill, w h o s e jurisdiction in cludes t h e grounds-keeping department, said, "Paragua yan bahia is a tough grass that requires very little fer tilizer, is not affected by bugs and which stays green the year round." Budget to Watch All these things are im portant, especially when there is a budget to watch, for the grass has been seeded by the acre. A b o u t 50 acres were planted on each side of the south entrance road early in the summer, and another 35 acres in the Mall later on, in a race to have a green campus by September. Hill said the g r a s s was seeded at 30 pounds to the acre in the front portion of the campus, and at the rate of 50 pounds to the acre in the Mall. "We want to be sure that gets a good cover before classes begin," Hill explained. no Sidewalks Students will be discour aged f r o m walking on the grass, but whatever happens will probably be taken philo sophically. Hill said, "It was suggested that we build no sidewalks at all this first year, then build them wherever the paths showed students did the most walking." The trouble with that idea is that this is a school that is g o i n g to be building constantly from now for some years to come. Student trails would surely be changing just as regularly as new building came into use. Incidentally, the grass sown along a 150-foot-wide strip bordering Fowler avenue, from 46th to 30th street, is not Paraguayan, but Pensa cola bahia, SPORTS HEADQUARTERS FOSTER Sporting Goods, Inc. 117 E. Lafayette St. Phone 2-2502 Footbl!ll, Baseball, Basketball, Golf, . Tennis, Physical Education Supplies l!nd All Uniforms for T earns Distributor for Rawlings-Riddill-ConversePennsylvania & Spalding Congratulations UNIVERSITY OF SOUTH FLORIDA We are grateful for the role we were privileged to play • the planning and In . 0 of offices and equ1ppmg your new • facilities. serv1ce this undertaking could not a b I e without the Our success in not have been splendid teamwork I of the following: WILLIAM B. GRINDELL for interior design AND TO •THONET INDUSTRIES, INC. • AMERICAN CHAIR COMPANY • ALL-STEEL EQUIPMENT CO. as principal manufacturer-suppliers of furniture installed. Our Heartiest Wishes for A Great Future! • BUSINESS EQI)IPMENT COMPANY 200 SOUTH TAMPA STREET, TAMPA. FLORIDA • THE MAXWELL COMPANY 601 34TH STREET SOUTH, ST. PETERSBURG, FLORIDA • FOOD SERVICE EQUIPMENT CO. 1121 TWIGGS STREET, TAMPA, FLORIDA )

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.,I II One of Tampa's best known companies is helping to build the firm foundation on which the new University stands. Bay Concrete Industries, Inc., has already made major pours en four University buildings. Bay Concrete's clean orange .11nd white striped trucks were radio-dispatched to the cam pus, c a r r y i n g out Bay's familiar slogan "S u d d en Service." Lonnie 0. Wallace, Manager, .11nd his staff are proud to be a part of this great project. Concrete Ind., Inc:. Orient Rd. Contract for Electrical Installation The contract for the electrical work on the Administration Building was one of utmost importance, as this was the first building to be completed and occupied on the University of South Florida campus. This honor was bestowed upon L. E. Dyal Electric Company, Inc. of Tampa. The master craftsmanship exhibited in the over-all electrical work would certainly be justifiable cause for this Tampa firm to warrant the praise they have received. The careful selection and expert in.tallation of the many electrical fixtures was a clear indication of the conscientious and reliable electrical work for which the l. E. Dyal Electric Company is well known throughout the Tampa Bay area .. The Administration Building of the University of South Florida is only one of many in e long line af thor oughly satisfied customers. This Tempe firm has established an enviable record in the electrical con tractors field on the west coa.t of Florida. Any builder is indeed for tunate ta be assured of dependable electrical work by having l. E. Dyal Electric Company, Inc., ( 207 W. Hills borough, Tampa) for his electrical sub-contractor. .' THE TAMPA TIMES, Tuesday, August 16, 1960 13-C .s. • D ISTRAT 0 UILDI G • • • FIRST TO BE COMPLETED and OCCUPIED on UNIVERSITY of SOUTH FLORIDA CAMPUS. This Historic Building was Constructed by JONES-MAHONEY Corp. General Contractors of-Tampa f Sheet Metal Work By . .Seminole Sheet Metal Company 2320 W. Columbus Drive Tampa, Fla. Earth Removal and GradinCJ By J. W. Conner & Sons 41 00 East Broadway Tampa, Fla. HEATING and AIR CONDITIONING In kee . ping with the patterns of progress indicated by the establishment of the University of South Florida, the most modern facilities were installed for heat ing and summer air conditioning with Natural Gas by the Peoples Gas System. The administration building (as pictured on this page) must be healthfully air conditioned in the cleanest and safest way, and with the most modern equip ment to be conducive to the arduous tasks involved with running a University. The choice of Natural Gas is another indication of the superb planning that will make Florida's newest University a credit to the nation, and a model for future institutions of higher learning. ...I:'G.A.S SYSTE:M This cleverly designed patio garden with all its tropical planting is a creation of Culbreath Landscape Nursery, 2301 Swann Ave., Tampa, Fla. You will also find the unique planning of the outdoor reading and study patio at the LIBRARY BUILDING on the University of South Florida campus, to be an outstanding example of the skill and imagination of the Culbreath Landscaping Nursery. This outdo or area reflects the natural, quiet atmosphere so characteristic of outdoor tropical gardens ••• the clever selection and arrangements of plants and shrubs suggest a harmony that is condusive to quiet meditation, thoughtful reading and concentration. A wide spacious garden area, rimmed with an artistically designed wall, beneath a canopy of lofty palms.

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14-C THE TAMPA TIMES, Tuesday, August 16, 1960 Cool Verandas, Sunny Courtyard: Eastern Elevators CBOTH PASSENGER & FREIGHT) were ittstolled in the Business Students Promised 1 More For Their Money1 College Union . . Cafeteria Building at the UNIVERSITY SOUTH FLORIDA by EASTERN ELEVATOR COMPANY 6300 N.E. 4th Ave. Miami, Fla. 3800 4th St., N. St. Petersburg, Fla. WELCOME TOT AMPAU.S.f. Faculty, Students and Staff!! ••• and you students fake particular notice of this FILE A • DESK The amazinq combination DESK • FILE • STORAGE CABINET. 42" high-29" wide-18" deep. DELIVERY CHARGES EXTRA File-A-Desk ••• It's a Desk and a File and a Storage Cabinet-All in one! ••• It's Just the Thing for Books and Notepaper ••• It's Ideal for Every Student Use from Studying to Researching or Just Plain Writing Home for Money. ALL SCHOOLS TAKE NOTE!Why not get a 2-drawer file for each classroom? We have them and the price is right! Commercial Equipment Co. ---------------------1904 Grand Central Phone 8-8808 Tampa 1, Florida TODAY'$ THE BEST DAY to get a Ad started. The sooner you tell, the sooner you'll reach the right party. Ph. 2-4911 USF Draws Students Nationwide The Univer sity of South Florida has attracted students from three corners of the nation this fall, in spite of s h or t a g e of dormitory space. The girls lucky enough to get reservations for the rooms in the U n i v e r sit y Center building include students from Washington State, Main e , New Jersey and points in Florida from Jacksonville to Key West. Quarters for only 50 girl students we r e available on campus this fall, and they were committed early In the summer. A full do r mitory building , with accommodations for 400 students, will be built by next summer, with a second build to follow soon afterward. FROM OTHERS Library Gets Help WE JOIN IN WELCOMING THE UNIVERSITY OF SOUTH FLORIDA TO OUR THRIVING COMMUNITY! SULPHUR SPRINGS FIRESTONE YOUR NORTH TAMPA HEAD9UARTERS FOR • Tires and Auto Accessories • • • • • Complete line of PHILCO APPLIANCES and TV ••• ZENITH TV and KELVINATOR APPLIANCES • Bicycles • Sporting Goods • Fishing Tackle • Hardware • Tools SULPHUR SPRINGS RfMfeM 8518 NEBRASKA WE 4-6119 TO THE UNIVERSITY of SOUTH FLORIDA FROM TAMPA'S NO. 1 SHOPPING CENTER! OPEN 'Jil. 9 P.M. A NEW LANDMARK • • • THE UNIVERSITY OF SOUTH FLORIDA MAIN ENTRANCE ADMINISTRATION The opening of the Univers ity of South Florida is, without a doubt, one of the most important events in the long and colorful history of Tamp a. The University will bring many things to th• city that will affect in, one way or another, the daily life of each and every inhabitant of the entire country side. The new population of faculty I • nd studenh that will become a part / \ "\ of the c i ty, a population that will / •\ , increase in the succeeding years. The /\, // gnat economic benefits that will be {...,...,•: .J added to the welfare of Florida's West " Cout. The prestige and cultural eon• tribution that a fine university adds to a loca I e. And last, but not least, the "word of mouth" advertising that this magnificent university will give to Tampa. HAVATAMPA CIGAR CO. Tampa, Florida sla to Flo1 !all' T loo] onlJ the like last H onlJ han ing

PAGE 15

Campus Engineer's Biggest Student Thinking Is Basic Studies fighting time." can. slow the building.of a versity in September, 1958, al-That was the conclusion such as creating a umthough he was most assuredly . vers1ty campus. There was a . . . D f A • u s F Clyde H1ll reached when asked steady procession of visitors: connected w1th 1ts creation even t whether he has had one out"lVlr. Hill, the latest word before tllen. He is one of the e a n s I m a . standing headache in helping is a delay with the air-conditiontop staff members who already to get the University of South ing bcca . use the_ manufacturer w _ as living in. Tampa when . . has a stnke on h1s hands." h1red. Formerly, he was coFlonda campus ready for th1sl "1\Ir Hill we can't get that ordinator of building design for D sd J I<' h 1 I !all's opening. right-hand door, on the left-hand Pullara, Bowen and Watson, . 1 ncy . rene las The bespectacled, athleticside, of the east wing of the and as such worked on the adsome JOkers up slee_ve for looking Hill gave that answer building to close propministration build_ing , w h i_c h the freshmen hls ColI ft d l'b t' . erly. that Tampa arch1tectual f1rm lege of Basic Stud1es at USF is the same old stuff.' We will try to make it more exciting to avoid that." French was born in Superior, Wis., Jn 1894, and attended Su perior State Normal which is now Wisconsin State. He began teaching in 1916 in the high school at Superior, then served two years during World War I, taking part in the battles of St. Mihiel and Meuse Argonne. on Y a er some e I era IOn, m "Mr. Hill, the contractor fordesigned. the manner of engineers \\"ho got to order the master-plaster Hill is a native of Fulton, Ky. next month. . . like to be precise down to the lilting-tilter rig. Can you exHis college education was inExample No. One: 1ll phys1cal last decimal point. pedite it?" . . by as an e.I?science courses the students are Hill . ". r It Those are the mmute-by-mmgineermg of.f1cer w1th the A1r going to be asked to work out IS campus en.,mee ute type problems that have Force during World War II, . ' only took a couple of hours fallen at Hill's doorstep. Those when he. served more than two Without benefll of modern re hanging around his office dur-1 around him say J.1e has remained years in tlle European Theater. fined instruments, the answer ing the summer to see some lcalm throughout. a civil engineer. to this question: Docs the sun go around the earth or ()oes tlle Headed Navy Program During World War II, inci dentally, he was coordinator of the Naval Flight preparatory pJ"Ogram at Colgate University. Before that, however, he taught TRAVELING To and From TAMPA or ANYWHERE in the WORLD ••• ENJOY Care-Free ... • TRAVEL all arrangements nwde by a TRAVEL AGENCY with EXPERIENCE! earth go around the sun? "They'll snort that they ' ve known the answer to that all their lives," chuckled the dean. in public schools and colleges, "But when we have them exand along the way received his amine all the evidence they can ., doctor's degree in chemistry. gather without refined instru-He was on the Colgate faculty ments, they'll find that either from 1932 until 1954, first as a I d t 1" d teacher of c h e m i s try and, answer s JUS as va 1 as through successive posts, serving U1e other. Of course, thls is no joke DR. SIDNEY J. FRENCH as Dean of the Faculty for the 1 really. This is an example of an last 10 years. emphasis on teaching methods • • serious tricks From 1954 until 1958, he was with a deep-lying purpose. up his sleeve Dean of Rollins College, at Win ter Park, Fla. He has served as Think For Himself Normally, that will mean three consultant for .. . colleges and umverstbes m the . It 1s to stu<:Jent to of them one year and three the development of general studies, thmk for h1mseli, said second year, leaving room for as well as for the Japanese Min-French who started teachmg . f Ed t" H th b k ' 1916 two other elective courses each 1stry o uca 1on. e IS e m . ear author of numerous research . If we spend time Y . .. . . papers in chemistry, and espedomg this, mstead of to French sa1d, I don t thmk cially in the field of alloys of cover so much ground m our our courses are unique, but we rare metals. One such alloy is courses , the student would come . d f h 0 t much better To really learn hope to make them more vital name or rm. student has 'to do it himself: than has been the custom. They A friendship developed be grappling witll the problems are not mere of tween Dr. French and USF Pres himself rather than being a by-edge-they go mto the subJect ident John S. Allen when both stander or observer." as .. deeply as ?an. were on the and Dr French added "This is And we WJ!l stnve to relate collaborated m teachmg and the difficult kind of teachthem. when you, meet writing projects. ing there is-.for a teacher to problems life , they d?n t fall keep his mouth shut and let the n e a t 1 ,Y 1 n t 0 categones, but student figure it out for himmerge. self . " 1\lake Courses Exciting '!'his is called "problem-cenPhysical Education Proficiency Required tered" teaching, and at the UniThe college will be striving to Proficiency in four physical versity of South Florida the conmake its courses exciting. There education activities is a re cept is being 'pushed. will be interdisciplim t for a degree at USF. nary courses avculable for stuqurre en . For All Freshmen dents ready to plunge ahead, Students may take exammaThe College of Basic Studies and .there wil.l be the chance to to demonstra_te this pro is the one that all freshmen rece1ve cred1t for ? ours e s f1c1ency. If they fail ! they mu_st and sophomores must enter for th.rough the fmal exam then take non-cred1_t m two years of study before movwithout enrollmg. thal particular . acbv1ty. The ing into one of the upper-class "One of our goals," D e an can be sk1pped, h?we":er , colleges . Dr. French said, "The French said, "is to get students w1th the philosophy of the college is that through as fast as they are able, each for a :physical no matter what specialties are in yet not short-change them. " education course, . until mind , the student ougllt to have Aren't freshmen such courses have been passed. a broad background and one in no more than reviews of lugh 'Nrl'o.Y.-.v.-.-.w.l'.-.-.1'.-. .......... e Britton Plaza • North Gate e Downtown e Ybor City where • • • . 1 University of South Florida Students will fincl ••• Poller's looks forward to the opening of the University of South Florida with a great deal of personal pride satis faction. Among the students and admin istrative staff are represented many young ladies who, since their high school years, have selected Poller's to supply their personal wardrobes. Each year, young Tampa women attending colleges and universities everywhere, have depended upon the individual styl ing and fashions from all the Peller's shops. And quite naturally we here at Poller's are proud that we are continu ing to serve these young folks. Through the years, Poller's have main tained a complete selection in keeping with the new trends and ideas of col lege and university students •.. and each year, in addition to the young folks who have been regular customers of Poller's, there is an increasing number who are depending upon Poller's for their per sonal attire. Adding to this pride and satisfaction are the many who have graduated from high schools, colleges and universities and have taken up personal careers in the Tampa Bay area ••• and have continued to make Poller's their fashion MAKES NO DIFFERENCl HOW MANY ARE GOING OR HOW fAR! TRAVEL WITH TAMPA TRAVEL common ll•ith all c the r stu-school subjects? It won't be_ that .. 5 T E R E 0 1. " way at USF. Dr. French said: . ':Y the basic col"That Is the last thing we PROBLEMS ? ? ? ' want. It too often happens th<.t t • • • . SERVICE LOCATED IN THE TAMPA TERRACE HOTEL PH. 2 lege will offer seven courses . a freshman arrives an gooseYALE BREVDO AUDIO All 1 tude n t s must take the pimply and quivering with exSPECIALIST CONSULTANT course in English Communicacitement over c.ollege and 2732 Florid• Ave. Ph. 2 tion and five of the other six. six weeks says m t!Jsgust , 'Th1s .v.-.-.-. ........................ ._._ TWO WAYS to make the world beat • path to your door 1-The time honored method "Build • better mouse trap" 2-Advertise don't needs in a Tribune-Times Want Ad. Ph. 2 I I FLORIDA DESERVES THE BEST The enfrance to th"e Administration Building of Tlie University of South Ftorida, the future leaders of Florida e .nd the nation will c:ome to know and resp_ed thi& &ite e& • aymbol of _greatneu. Yes, Florida deserves the best in everything. We of Publix Markets recognize the fact that the establishment of the University of South Florida offers a maior contribution toward the betterment of Florida. In our own . way we try to contribute to this goal. * 3615 Gandy Blvd. * 1313 S. Dale Mabry * 6001 Nebraska Ave. * 3838 Britton Plaza * 8815 N. Florida Ave. (North Gate) * ' 2724 Hillsboro Plaza

PAGE 16

/rom all of us at 4 STORES! e 208 Zack St. (Downtown) e Britton Plaza e North Gate Shopping Center e 125 E. Stuart Ave. Lake Wales 16-C THE TAMPA TIMES , Tuesday, August 16, 1960 Patio Night Scene at University: Well lighted but quiet are the night hours en closed in the Administration Building patio now, but next month will bring rings of student laughter, and the reflection pool (foreground), now dead still, will ripple alive as it registers passing student activities, both day and night. Police-Type People Keep Tab on USF There will be a police force at the University of South Florida, a 1 t h o u g h no one really calls It that. Heading it up will be super intendent of security and communications. Under his direction will be four patrol men. They will enforce campus police-type regulations and watch for such things as night-time prowlers and fires. Their patrol station ,wagon will be completely equipped with fire-fighting equipment, first aid kit, stretchers and other emergency parapher nalia. Work-Study Plan In Future at FSU A cooperatfve program, per mitting students to attend school half-time and work half time, will be developed by the University of South Florida. BALDWIN'S NEWEST, LOWEST PRICED ORGA SONIC "61" More features than any other organ at ' this price! Cheek these features. They're standard equipment e Two full 44-note keyboards e IS independent tone stops e 13 pedals e Two 12-inch speakers e Centrally located color coded controls ALL FOR ONLY $995 $SO DOWN 4 Years to Pay! Try our "You pl11y , • • or you don't pay" plan 10 FREE PRIVATE LESS'OHS Or Class Lessons 4 Lessons .• $8.00 6 Lessons •• $9.00 The program, seeking to com3120 FLORIDA AVE. OPEN MON. 'TIL 9 P.M. bine practical job experience with related studies, will be open only to superior students YOUR WISH DESCRIBED after they have completed onej in a Tribune-Times Classified Ad will aitraet readers with just what you full year at the university. desire. Make your wish known with a Want Ad . Dial 2-4911. ONLY ELEMENTARY TEACHERS GET EDUCATION DEGREES Education Emphasis On Knowing Subiect Jean A. Battle, presumably the natim:i ' s newest college dean of education, already is finding himself slightly em battled in a longtime dispute over the best way to teach teachers. The pun is the writer's, but the report on the situation is Dr. Battle's. Speaking of some professionals in teacher train lng, the USF dean said, "They think I've sold out to the lib eral arts people." What this boils down to is that USF, In applying its "all-university approach" to teacher education, is riding the crest of a new trend to give potential teachers far more depth of learning than the purely "professional" edu cation courses alone do. Some of the public's criti cism of professional courses has been exaggerated, Dr. Battle says, but he added, "'J'here have been grave mis takes In teacher education, and we are trying to correct them. Termed Salvation "I think this total program approach is the slavation of education, for education is not methods alone but a total program." At the University of South Florida, potential t e a c he r s will find a great emphasis on the courses they plan to teach later, or if their field will be elementary teaching, emphasis on a broad liberal arts education. "We will not give majors in education for those who plan to t e a c h in h i g h schools," Dr. Battle said. "They will make their major concentrations in the College of Business Administration or the College of Liberal Arts. We (the College of Education) will provide the professional courses that are needed." This arrangement, the dean went on, "is a departure from custom so that our students . can get more depth in the sub ject matter they plan to teach." Students who plan to teach at the elementary level will be enrolled in the College of Education b e c a u s e of the state's accreditation require ments in that field. Electric Wires All Underground Utility poles and long wires dipping down between them won't be seen at the USF campus. All wires leading from the Tampa Electric Co. substation on the n o r t h s i d e of the campus are underground. Mercury-vapor street lights are used along the man en trance streets, and to a degree to provide light on the Mall at nigDr. Battle said that as a new member of the executive committee of the teacher edu cation advisory council he plans to suggest that potential elementary teachers be given a liberal arts education in depth. "It is not that they have traditionally had too many teacher courses," he said "but they have not had e no ugh liberal arts courses." He insists, however, "Def initely t h e University of South Florida does not intend to become distinguished in its professional education program by its brevity • • • but by the quality of its program." This move toward a better balance Of courses in teacher training, Dr. Battle said , is a nationwide trend, but one in which the USF is in a better position than most for It has no old traditions to b r e a k down first. Dr. Battle, 46-year-old na-DR. JEAN A. BATTLE • , • not 'professionals'-teachers tive of Talladega, Ala ., came to USF from Florida Southern College, where he was dean of the college. He received his master's degree from the University of Alabama and his doctorate at the University of Florida. An Army Air Force officer during World War II, he has spend most of his adult life as a college admin istrator and teacher. One phase of the College of Education program that is un usual Dr. Battle says, is that there wlll be class visitations for all courses. "Even the first year students will go out and visit elementary or sec ondary schoolrooms," he said. There is a tremendous need for more school teachers in the state, BatUe said. "Hills borough County has to hire 500 new teachers every year," he said, "and Crockett Farnell says he has to go out-of-state for half of them." The college will offer In service courses for teachers already in the field, and one particular bit of community wide service will be coming up Aug. 17. A program will be broadcast over WEDU, b e am e d for schoolteachers themselves, highlighting new trends in teaching reading, "It should help give parents, who tune in, an insight into what teachers are doing," Bat tle said. Enjoy yourself. Have a Pepsi. Any sociable occasion calls for the light. refreshment preferred by today's trim, a_ctive people. Be Sociable, Have a Pepsi Refresh without fllling 1 0050 FLORIDA AVENUE Member Federal Deposit insurance Corporation J Blocks South of Fowler A.,., THE "GOOD NEIGHBOR" BANK To our new neighbors at the University of South Florida, a cordiat welcome from Pepsi-Cola, the light refreshment preferred by today's trim, active people everywhere. PEPSI-COLA BOTTLING CO. OF TAMPA 1208 EAST LAFA YEnE STREET

PAGE 17

Sports ot In Plans Now at USF Those who hanker to hoot and holler for University of South Florida athletic teams in intercollegiate competition will have a long wait for their fitst hurrah. Such by-products of mod ern education as football, basketball and baseball will not be in the planning stage when the new university opens its doors next month. ately-a sound physical edu cation and health program w i t h accompanying intra mural activities. "We will have these going very soon," said Dr. Allen. "It will be a program of healU1, physical education and overlapping sports.'' He was referring to game sports such as volleyball, softball, per haps badminton and the like . Temporary layouts for these activities can be worked out. Dr. Gilman W. Hertz heads In fact, "they are not" even up this program. He is the "in the talking stage," said director of intramural sports Dr. John S. Allen, president, and an associate professor then adding, "We have a great of physical education, under the office of student affairs. many other things to think Dr. Hertz, age 38, is a na-about first." tive of Weyauwega , Wis. He Cold fact is that legislative is a graduate of the Univer appropriations have been sity of Wisconsin and the Uni hard to come by for academic versity of Indiana. . Before his appointment here he was ath-necessities, let alone for items letic director and professor athletic. at High Point College . An early indication of the Recently named instructors scheme of things came when in this department were Marion A. Ben-ian, Jean J. Me• the Legislature whittled away earthy and Mary Pat Shely. a request for funds for a gymNative of Winter Haven nasium, the first step in any Miss Berrian, a native of large scale sports program. Winter Haven, has just re ceived her masters degree One Project Ready from the University of Flor(:-• My School: Judy Smith displays a new USF pennant to Win ton Lynn, during a pre-school tour of the campus by a group of prospective students. They are in the cam pus bookstore, whose shelves are just beginning to be f _ illed in readiness for the school's opening on Sept. 26. THE TAMPA TIMES, Tuesday, August 16, 1960 17-C ONLY CLASSICS USF, FCC Swap Florida Christian College, at Temple Terrace, will be work ing with Tampa's newest insti tution of higher learning, when USF opens its doors in September. Through an exchange agree ment, students of either school The Motto TRUTH-WISDOM. That is the motto which appears on the official seal of the University of S o u t h Florida. The s e a 1 shows a brigbt sun shining on the earth, witll a lamp of knowledge imposed between the words truth and wisdom. Around the elr cumference are the words University of South Florida and the date 1958. The seal, done in the school colors green and gold, was designed by Henry Gardner of Tampa, It was adopted officially by the State Board of Control in February, 1959. may take some courses at the C other. ampUS• I e Florida Christian, which was TV • f founded in 1944, offers lower In Ufure division work in Bible, Greek, The University of South Flor and Hebrew languages, liberal1 ida will have its own closed tel arts, business administration evision circuit in one building and education. It offers upper this year, with plans for a cam division programs in Bible and pus-wide network in the future. Religious Education. The TV circuit has been built Under the exchange agreeinto the chemistry building, ment, USF students may elect serving two lecture-demonstrato take courses in Greek, Hetion rooms, seating 212 and 150, brew, Bible or religious educa-and 16 classrooms in that build tion at the Florida Christian ing. campus, three miles away. Credit Business Manager Robert L. for such work would count to-Dennard said, "Some day we'll ward their graduation at USF. tie in other buildings with the At the same time, students circuit and have a real campus of Florida Christian may elect network. Eventually, too, there to take certain courses at USF, will be a small building added with credits transferred to the devoted to television producTemple Ten-ace school. tion." What has been approved ida. She will be an instruc and will be ready are locker tor of intramural sports and rooms and showers. These physical education. must form the centerpiece for McCarthy, 30, will be an 735,000 CUBIC FEET PER MONTH City _Can't Supply We furnished Brick for the College Union Build ing and the Teaching Auditorium as sub-con tractors of A PERSONAL WELCOME to all U.S. F. instructor of physical educa the: one project athletic that tion. He is a native of Min will be undertaken immedi-_ neapolis and received his undergraduate degree and doc( tor's degree from the Univer1 t IN SPORTING S GOODS BACK-TO SCHOOL SAVINGS TEAM PRICE To EVERYONEREMEMBER! sity of Minnesota. Miss Shely will be an in structor of intramural sports and physical education. She is a native of Lexington, Ky., receiving her B.A. from Ken tucky and her master's from Columbia. Before coming here she was director of women's i n t r a m u r a l s at Georgia Southern College. Dr. Allen says he has in mind "an extensive intra mural program," but he de clines to be drawn into any prediction on when an inter collegiate program will de velop, except to acknowledge that none is planned. Water for University The University of South Florida is operating its own water s y s t e m because the Tampa c i t y water system didn't have enough pressure to serve the highest campu$ buildings. The school at present is p u m p i n g from two wells whose purity is such that very little treating is needed to maintain the very highest standards. Campus engineer C 1 y d e Hill explained, "City water was available but the pres sure was not high enough to serve the library. We would have had to put in our own elevated tank and pump any way, so we went ahead with om: own water system . " W. H. COOPER CONSTRUCTION CO. Gainesville & Jacksonville Florida Burnett Bros. 607 Whiting St. MR. G. P. ROBINSON, SR. Founder .and Sole Owner of ROBINSON'S AWNING AND CABANA WORKS STUDENTS, FACULTY and STAFF e e • Greetings and a Hearty Welcome In the years we have lived in Tampa, we have seen many fine additions to our city that we ere proud of, but none exceeds our pride in the new University of South Florida. It is our hope that in .the days to come, we will be able to participate in your activitiesin a way that will make your task more pleasant. "HOMIE FOLKS FROM 'WAY BACK" (SINCIE '45) -Manufacturers and Installerse SCREEN ENCLOSURES e CARPORTS "The fact is," he said, "There's just nothing to talk about yet," a signal for would be Saturday afternoon cheer leaders to put away their megaphones for a spell. Engineers e s t i m a t e the school will be using 735,000 cubic feet of w a t e r each month, and the budget calls for an annual operating ex pense of $5,600. The university built in its own sewer systems also. Hill said, "Drainage has not been a problem here. because of the porous soil and the fact the land drains well. We do have a storm sewer system, however, to protect our streets, p a r k 1 n g lots and buildings." r.bout your product or mercbr.ndlse to Tribune-Times Want Ad readers set worlds o! results from tbouso.nds of prosPects. OBINSON'S e AWNINGS e PATIO ROOFS e CABANAS 4415 W. OSBORNE AVE. e PH. RE 6-2476 HELLO.! N VERSITY OF SOUTH LORIDA Insure With Confidence AI Ro. Inc. ' 3416 E. Broadway * Approved Ins. 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Insurance Agency 203 Franklin Street * Mabry Rice & Boring, Inc. 509 Twiggs St. • 1.0 When you buy insurance for your home, car, or business, be sure that you buy through an INDEPENDENT Agent. Look for this emblem before you buy. Only an Independent Insurance Agent can display it. He insures you only with a company or companies that 'pays its claims promptly and fairly. His responsibility begins; not ends, with the sale of a policy to you. This emblem is proudly displayed by all members. Mapoles Ins. Agcy. 3224 Bay-to-Bcry Blvd. * Herbert C. Merson Agcy. Fowler Ave. & 57th St. * McKayCiarke Insurance Co, Exchange Bonk Bldg. * J. M. McLendon Ins. Agcy. 31 Ph Zack St. * W. L. Mc.Nevin Ins. Agency 3332 Henderson Blvd. * McSwain Insurance Agency 603 Jackson St. * Moreland-Oliver, Inc. Western Union Building * MorganWilliams Ins . Agcy., Inc. 2906 Florida Ave. * Ken Mulder Ins. Agency Suite 336-308 Tampa St. * J. W. 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PAGE 18

s ounda ton • Fills Ma y seful No state college can depend sponse to the Foundation has completely on state funds been favorable? these days for all the help it A. I'd say it has been very needs. Strong alumni asfavorable. sociations pro vi d e some of Q, What are some of the these needs at most colleges. past activities of the FoundsWhat docs a new school tion? without any alumni do? The A. I mentioned the "DolUniversity of South Florida lars for Dorms" campaign Foundation is part of the that was success f u J. The answer at USF. The Times, Foundation i s also engaged at in this spec i a 1 interview, this time with the Veterans asked for an explanation of Administration in a cancer re the Foundation from its presisearch project; we are supply dent, State Sen. Sam Gibbons. ing some of the funds and Q. Just what is the Unisome of the personnel. versity of South F 1 0 r i d a The Foundation also is enFoundation? gaged in botanical research. Funds for that project have A. The Foundation is a noncome from private donations, profit corporation whose oband the federal government jectives are to promote the has given the Foundation a aims of the University of use p e r m it on some very South Florida and of educava luable land it owns in con tion in general. It is an outnection with the botanical re growth of the spirit that led search. oles p e o p 1 e who have already worked with it will cooperate to put those ideas across after they have evaluated them, Q. Is there any way that citizens can help efforts of the Foundation particularly at this time? A. If they are interested, we would like to add them to our committees and we can certainly put them to work on a voluntary basis, for there are many things that need to be done particularly wit h the opening exercises. We can use a great deal of manpower, and lady-power, there. We are not soliciting any funds at this time, but if anyone wants to make a donation, we certainly would accept it. Q. What are the require ments for membership? A. Nothing very formal. Main Entrance To University: Touring student prospects exit through the spa cious front entrance to the Unive1sity of South Florida Administration Building. To the left is the informa tion office and directory so visitors, or students next month, will be able to locate various officers on cam pus. Ten thousand students are expected to pass through these portals daily in 1970. to the establishment of USF. Q. What are the plans for Q. What sort of help does the future? ... foundation president a state university need? A. Generally speaking, I Mainly an i n t e r e s t in the school and in the Foundation. Membership is open to any one who would like to join. The minimum donation would be $5 a year, although there are m a n y who contribute A. Through the Foundation, think you will find the Foundents as one of the main we are trying to do things dation engaged in making eduactivities. As the staff of the AFTER SCHOOL DAYS, STUDENTS STOP READING Librarian oints to Failure which the state is unable or cational opportunities avail-university develops and as u n w i 11 in g to do, such as able through scholarships to more ideas are brought to establish additional scholarthe needy and worthy stu-the Foundation, I'm sure the Ships for needy students, proVide additional compensation 1------------_:=::::::..::::=-==::..:::.:.::._-=:=_:.:::====-----------much more than that. for especially gifted instructopEN I N G sooN ors who would not be at•tracted by the state's pay scale and p r o vi d e some of the physical facilities which the "One of the failures of our The library building was destudents, to get them to use it," space for 2,000 users and for state cannot furnish. b t h 'd H d 250 000 volumes although there colleg 1ate work m Amenca is signed to tower a ove o e.r sat,, ar away. will not be that many Q. Why cannot the state that college graduates quit read-campus structures as a symbohc If we can teach them to books at first. provide all of those things it self! Jng after they leave school." heart of the university, read to read books, newspaCrowded by 1970 A. It has never been a state That opinion of Librarian The building, still under conpers, journals -then they will "This is a fairly big library," policy to furnish all the needs Elliott Hardaway is one of the struction but scheduled to be carry something awa y from colsaid Hardaway conservatively, of a state university. At some feelings behind his dctermina-ready by January, will be a lege that will stand them in probably in 10 years, we'll state colleges, strong alumni t d t d 11 th J'f begm to feel crowded. T h e associations, or athletic as-tion that maybe thmgs can be handsome structure, With. mos goo s ea a . ei; 1 e. building is planned so that sociations or foundations sim-made different at the Univerup-to-date ideas about hbrary Readmg Right wings can be added when ilar to this one play an sity of South Florida. functions incorporated into its "I am talking about teachneeded." important part. Private or-It is a determination shared plans. ing them to read analytically , The architect has used the ganizations cooperating with fully by those who have shaped "We will try everythi.ng to teaching them not to take as slope of the ground to create the state can stretch the dol. the brand-new school so far: make the library attractive to God-given everything they see !1 ground-level entrance that the princi. . ht 15 actually above what 1s called CLASSIFIED DISPLAY ADVERTISEMENT m pnnt, but_ to \\ " the ground floor. That ground pal beneficiaries of FoundaAIR CONDITIONED 3 BDRM., 2 BATH they read w1th their own exfloor will include the departtion efforts? perienccs, to judge the merits ment where bo?ks are received A. I'd say they are the Of what they read." • through a servtce entrance. principal ones, but the entire community benefits. One of All polls show, the librarian A;lso .on that f1oor will be the first activities the Foun said, that this nation is well a room. Here g 0 0 d dation u n d e r took was the down the list on reading of play at all "Dollars for Dorms" drive last books bv adults. "The horrible tunes, while there Wdl also be year. That will enable the thing is," Hardaway added, booths where students .can h.ear University to build dormi"that the percentage who read records or tal?es of their ch?ICe. tories far in excess of the ca has dropped in the United Here also will be the mJCro-pacity the legislature had apStates in the past 10 years." film .department whe;e material propriated for. It will allow He mused, "Reading is hard on ftlm can be studied. more students to come here, work. It requires thought to On the floor above --:the and it will help trade and read. It is a lot easier to get one entered by the roam enbusiness in this area, to say in your boat and go chugging trance t?ere will be the .renothing of the $2,500,000 con down the Hillsborough River." serve readmg r o o m housmg struction work that stems The new library building is books which the fa<:ulty has J?Ut from that one drive. d . d t ake the hard work on reserve as requrred readmg Q . Is membership in the es1gne. 0 m. in their courses. Eventually, F d t• f" d toT of easlel' to take, if not this floor also will house the con me ampa easier to do. special collection of books se-A. No. We have members Patio for Books lected for the freshman class. from throughout the state of The main entrance, facing to-Art Gallery Florida and also from outside ward the student center and . f 'll t the state, some as far away as potential dormitory area rather This loor also Wl con am Massachusetts. These include than toward Fowler Ave., will an art gallery, may friends of Dr. Allen, and peobe into an invi?ng ple intrigued with the idea of atmosphere, with .an ing _ a "picture of the month , a new u n i v e r sit y starting reading patio opemng off 1t to This, according to plans, from scratch. the left. . . be some famous painting bor-Q. How many members are Here there be av_atlable rowed a month at a time from there now? ESTATES Our Next Division Adjoining TEMPLE PARK ESTATES A PLANNED COMMUNITY With Recreational Facilities. Shopping, Golf, Swimming Close. to Schools, Colleges, 3-Bedroom Homes > E3 UNIVR51TV ti-\IOF FLORIDA inets, Formica counter tops and full backsplash. 6 Closets, 3 Bedrooms, Blue and White Ceramic Tile in first bath with tub and shower, also electric fan and heater and linen closet. Second bath in Master Bedroom has full ceramic tile with large shower stall. Second bedroom is 12xl2. Third bedroom is llxl2. Awning windows, qas furnace, 12 ft. long utjlity room. 40.gal. gas water heater, natural qas available now. Large corner lot ind big back yard. '9725 per mon'h Low Down Payment new books and lighter thmgs some of the nation 's great muA . There are at least a fiction, mysteries paseums. couple of thousand members Phone WE 8-491 0 perbacks. Easy chaus and car. 1 t' n help avoid the "inTo the left, on thts f oor, Wl Q. Would you say that reEAST TEMPLE TERRACE HWY. Pinellas County's Great New 1000 Home Community WI . k, be a special collection of FJor-TISEMENT loo_ . ida literature which Hardaway PORT The library bUJl.dmg was .dehopes to develop. "There a r e signed by the architectural firm good collections of this type in of Smith, McCandless and HaJJ?-Florida," Hardaway said, "but lin of St. Petersburg, and 15 no public ones on the West being built by J . S. Coast. D . B . McKay has such and Sons of Tampa. The bmlda collection but that of course ing itself was budgeted. to cost is a private' one." On East Bay Drive Between Larqo & US 19 about $7,700,000. It Will have That section of the building aiso Will house the "fine book" collection which the librarian expects to see grow as the UniA PLANNED COMMUNITY OF BEnER BUILT CUSTOM HOMES • • n1vers1ty Heights and SO ••• CONVENIENT TO-Schools Belle Witter Elementary School Chamberlain Hiqh School Most Holy Redeemer School University of South Florida Shopping large new shopping center just minutes away and you'll be so close to banks, Post Office, bowling and drive-in theaters. Churches Protestant and Catholic Churches are located near by, many within walking distance. 3 BEDROOMS l-lV2 & 2 BATHS Pric:e Starts At $121 1 00 DOWN $80 APPROX Built-in Electric Kitchen, Tile Baths, Furred . Plastered Walls, Terrazzo Floors 1812 E. Bougainvillea Ave. Phone WE 5-2420, WE 5-0091 PER MONTH Including Int., lnsur. & Taxes versity does. The school's own archives also will be collected here. Showplace "The special collection room," Hardaway said, "will be the showplace of the library." On the second floor there will be the reference room, where such things as diction aries and encyclopedias are kept. One portion of this floor I will be devoted to the work space needed for cataloguing the new books and otherwise processing them. Also on this floor will be the current periodical room, and a row of tiny offices which can be reserved for a year at a time, as needed , by faculty members doing special, lengthy research projects where prox imity to the library collection is needed. The third and fourth floors will contain t h e "stacks" of books, but with a difference. The plan calls for the tall shelves of books to be inter mingled with chairs and tables. "The books and the areas for reading them will be interspersed," the librarian said. "When a student finds the book he wants, he will alwa ys find a chair nearby so he can sit down and do his reading there." Study Offices These floors will more of the small, faculty "study offices" as well as sev-1 eral seminar rooms. The top IJoor will be off limits to students. Half of this 1 floor will be non library, turned over to the university' s testing organization. Here tests will be drawn up for all courses, and here they will be graded. The other half of this floor will be a staff l ounge. This will be a place for faculty members to relax in off hours. There will be rooms where committees can meet. Opening off this is a promenade deck. This fa cility is considered important in the job of bringing faculty members closer together, get ting them to work as a team. And, 1 i bra ria n Hardaway added, with a smile, "It won't hurt to get the faculty into the library and exposed to the books, any more than it will the students." ICE near the new UNIVERSITY of SOUTH FLORIDA LE Here are the homes you've dreamed about ••• Be sure to see these moderately priced attractive three bedroom, one and two bath home!' featuring deluxe built-in G-E kitchens. Minimum FHA terms are available; only $550 total cash down payment is required. Total price $12,000 fo $15,000. PLANNING TO BUILD? ••• WE OFFER A COMPLETE HOME DE SIGNING AND BUILDING SERVICE ••• OR, IF YOU HAVE YOUR OWN IDEAS AND DREAMS, LET US BUILD YOUR HOME FOR YOU! ' GENERAL CONTRACTOR TEMPLE TERRACE PLAZA is conveniently located on 56th Street, 3 blocks north of Temple Terrace Highway. Near shopping center and schools. 722 N. DALE MABRY e PHONE REdwood 6-3125 e 19 YEARS HELPING TAMPA GROW

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_T_R __ E_T __ __ P_A __ 11 __ M_E_S_. __ Tu __ es_d_a_Y_,_A_uz __ u_st __ 1_6, __ 19_6_0 _________ 1_9_-C REMEDIES NOT GOOD ENOUGH evelopment, diustment, at ot USF Developmental is a big word proach to helping students in at the University of South some very special areas, where Florida tradilionally emphasis may have been on remedies. It describes a planned apDr. Howard Johnshoy, dean CLASSIFIED DISPLAY ADV. Of student affairS, explained, r;;;;;;;;;;;;;;;;o;;;o;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; "Most people these days have CONVENIENT TO U.S.F. heard of r e m e d i a 1 reading courses. Those are the ones designed to help poor readers improve their "We don't want to confine ourselves to that kind of help. The truth is that most students entering state college read at a speed that is not adequate for people going into the serious business of higher education." Improve Reading Speed The "Developmental Reading Lab" consequently is designed to help all students at USF im prove their reading speed and comprehension. HIGHLAND PINES To make the distinction: The reading lab is not set up to remedy ,Joor reading, but to Cost so little per month that you develop all students' reading. would have plenty left over to do "Even our very top students those things you enjoy most. can well go into this develop-Example ••• 3-Bedroom mental reading." sald Dr. John-FHA onlY shoy. "Nowadays we can pro$56 Per Month duce students who can r e a d Incl. Taxes & Ins., Prin. & Int. 2,000 to 3,000 Words a minute, 4 BDRM., 1112 BATH according to the material." HOME QUALITY BUILT The dean pointed OUt th:!t Total Down good students in particular will $65,23 Per Month be encouraged to take up delncls velopmental reading. "Our good 17 Beautiful Exterior Desions students can often cover their lf• mile radius to 3 Grade Schools. inability to read well,'' he said, to Jr. High. Shopping "so we spot the poor students. DR. HOWARD JOHNSHOY • • • dean of student affairs DIRECTIONS , , . All can be helped, but the good North on 40th st. from students ?an profit more, by "We l1ave discussed requiring we find that maybe he can't Ave. also learmng to read well . . it, but when that is done, the really read very well, or that Ph. 4 •2338 or 4 •3365 The developmental readu;g student is apt to come in with perhaps he can't hear well. .• an th.at would work ''We are trying to pull all CLASSIFIED DISPLAY ADVERTISEMENT aga.in,st his gettmg .the most out these things together into one of It,' dean, said. division. We will have special(/).iiCJJJJJlll ••• • !J.d J.un 6 Captivating Model Homes with Wood Paneled Dens , Separate Dining Room s, and Screened Terraces, Spaciousness, individuality, quality and conveniences. Cool, green wooded settings; high and always dry ••• for YEAR-'ROUND good living. So easily yours , •• e A WHOLE NEW WONDERFUL WORLD • • e ERRACE ESTATES ... c:..__F":::l':::l Built by BISHOP Const. Cor1>. Route 1, Box 273A, Tampa, IN 4 No. Blvd. & 149th Avo. (No. of Fletcher) Near U. of 5 . Fla. and Industrial Park Lakefront and Lake View 3 & 4 BR'-1 & 2 Bat• s From $12,200 Sewen & Storm Drainage FHA • VA • CONV, Forest Readmg won t be the only ists, but they will be working developm enta l offermg. There together as a clinic." also will be a writing and . arithmetic lab, operating for The centers will basically the same purpose; a be staffed by speech and hearing center; and or w om t:n their doctors a counsellin g center-all in the de*r,ees c_limcal psychology. Division of Developmen tal , ve the w or?, Centers, one of three divisions adJusted fro.m Uf.Y vocabula:y, within the organization headed the dean sa1d. E d u c at 1 o n by the D ea n of student Affairs. shoul.d the developme.nt of Why should all these various . llldJVldual to his htghest centers, from counselling to ablhty. not t o him to arithmetic labs, be put into one adjust. But Wlll be many division? Dr. Johnshoy exstudents who w1ll need plained, "When a student is to see _in relation having trouble, it is hard to to m relatJo?! to the isolate it." S,SPJratiOns they hold. He recounted that it is not unusual to have a student come in and say that he ha s decided to drop out of school because of financial reasons. "No one loses status with that reason," Dr. Johnshoy observed. "We invite him to postpone his de cision until be talks to counsel lors , takes a few tests to pick out his strong points and weak ones. "What happens then i s that Highway Planning Extensive The Un i versity of South Florida has been made ac cessible for highway travel from north, south, east and west-and more roads are in the works. Manor B e c a u s e commuting stu dents were expected to play a heavy part in the school's initial enrollment, develop ment of the highway an d ac cess road network was an important undertaking. Part of that undertaking was the development of Fowl er Ave., the southern bound ary of the campus, all the way from Hwy. 41 (Nebraska avenue) on the west across to Hwy. 301 on the east. That gives a good H-type connec tion with the campus for those two primary north-south highways. IS IDEALLY LOCATED • • • Only minutes to University of South Florida, Industrial Park, North Gate Shopping Center, banks, churches, pub lic schools, a few blocks to parochial school. IF •••• • • • you want to give your famil y a quality home in a cle an and well • lighted neigh borhood with n ice people around, plenty of space to relax and play, fresh air to breathe and t r e e s shadowing your lot • • • then see For est Manor today! ' 2 • 3 • 4 BEDROOM HOMES Tampa's beautiful woo11land subdivision. Several tnodel homes now showing. Visit to appreciate: contplete land scaping, gutters, aluminum awning windows, J•eantiful hirclt cabinets, GE built-ins, Nutone range hoods and ceiling heaters, Perfection heating system, many elec extras, crackfree drywall, ceranalc tile baths, vinyl tile or terrazzo floors, plus many other fine featlu•es typical of Hammer Homes. 1 09th ST. & DIXON TAMPA, FLORIDA PHONE WE 4-6121 MODEL HOMES OPEN FOR YOUR INSPECTION To help carry the load, Fletcher aven u e, was de veloped from Nebraska, through the heart of the cam pus to 46th St. The 1960-61 budget of the State Road De partment calls for extending Fletcher from 46th eastward to Morris Bridge road, well beyond the campus, and in the plan s, but not yet in the budget, is a proposal to ex tend Fletcher on to Hwy. 301. Road From North Finished this year was a new hig hway leading to the schoo l from the north. The first phase was 30th street, from Temple Terrace hi ghwa y to Fletcher avenue. The sec ond p h a s e was extension northward to the Pasco Cou n ty line. A 2;.2-mile ga p re mains there, but the Pasco budget calls for tying that road to State Rd. 54, which runs east-west linking Odessa and Zephyrhills. The State Road Depart• ment's current budge t con tains reference to the project of improv ing another univer sity route from the south, a l ong 56th stieet. The new street would be four-laned from Columbus avenue along 50th street, Haney r oad , and 56th as far north as Fowler, and then twol ane d from that point to Fletcher. Another project in the works is extension of Waters avenue westward to the Pi nella s County line and thence to connect up with the north sout h U.S. Hwy . 19. Easi e r to Reach Meanwhil e, larger scale highway projects have made Tampa, and consequently, the university more qui c k 1 y reached by commuters in a wide area. Interstate Hwy. 4 now connects the P lant City L ake land area directly with Tampa. State Rd. 60 has been fourlaned from Tampa to Brandon, and is unde r im provement further to the east. The new l y-opened Howard Frankland Bridge furnishes another connection with pop ulou s St. Petersburg and other sections of Pinellas County, and U.S. Hwy. 41 is being improved southward toward Brade ntonSarasota. North Tampa's LARGEST Development Near the e • • UNIVERSITY of SOUTH FLORIDA Just minutes west you will find Lakewood, a family de velopment. Near schools for children of all ages. Unit Four has sidewalks thruout! •••••••• • •••••••••••••••••• ••••• •••••• ••• • • • •• • HOMES READY FOR OCCUPANCY-•••. 3 BEDROOMS and 2 BATH MODELS ••• •• $ -• ' s9aoa CLOSING COSTSonly $630 MONTH Approx • •• • • ••• VETERANS: NOTHING DOWN! ./ • • •• •• OR FHA 3 /o DOWN •• e• ••••• ••••• ••••••••••••••••••••••• EXOTIC & UNUSUAL LANDSCAPING Be sure to see the Unusual Landscaping designed to add exotic beauty to your home! OPTIONAL AT SLIGHT EXTRA COST. • ••••••••••••••••••••• ••••• • • ••• • •••• ••• ••• • a••••• LADIES. e • YOU'LL LOVE THE • ALL ELECTRIC BUILT -in KITCHENS by ••• hotpoint LAKEWOOD ESTATES IS SO CONVENIENT TO EVERYTHING Built-in colored Hotpoint Ovens and Range Unih provide the ultimate in convenience and beauty for you r Lakewood Es tates home. These attrac-tive kitchens include all • the luxury details you've e been waiting for! e • • • • ••••• ••••• •• SEE THIS NAL BUY TODAY! University of South Florida 1. Schlitz 2. Union, Inc:. 3. Budweiser 4. Camden Grain S. Jackson Products o. A. S. Aloe Co. 7. Thatcher .Glass 8. Holt Mfg. Co. MAIN OFFICE: 8601 56TH STREET PHONE WE 8, WE 5 DIRECTIONS: Drive north on F lorida Ave. to Fletcher, turn west to North Blvd., the n north to signs, Lak e . wood Estates!

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zo-e THE TAMPA TIMES , Tuesday , August 16, lt61 $5 TO $8 MI. LLION EACH 2 YEARS UNTIL 1970 $2.75 Million Budget Not Whole USF Story ST. PETE? TAMPA? OLDSMAR? RUSKIN? SARASOTA? Years of Bicke • r ce AIRLINE CAREERS The airlines oHer security , g oocl pay, free trav e l ancl many o th e r fringe benefi t5. Train for ed Site Choice Bicker Over Sit es The board o f co ntrol bickered betwee n the two places through October and November. At one point, i t was revealed that one board member was an officer o f t h e corporation involved in the offer of bayfront property. Again the Legislat ure re d u ced the university's money request, but at least refused to listen to Rep. L. B. Vocelle of Vero Beach . He declared during that session that he would vote to withhold all further funds from USF, stopping construc tion where it was. "The whole philosophy of that n ew univer Even the churches were sity is wrong," Vocelle said . brought i n to the controvETsy, "I am w i 1 1 in g t o admit we with t h e Baptist Pastors' Conmade a mistake and stop now. " ference going o n record as beVocelle was president of the ing u n animously opposed to loalumni association of F lorid a eating a new u nivers ity near a State University at the time. brewery. The Legi slature also ref used Efforts of St. Petersburg to to pay much attention to two win success for the waterfront state senators, during that 1959 site, brought from Tampa an ses s ion. Senators H. H. Hair and editorial blast: "We are not try-James E. ( Nick) Connor said ing to establish yacht clu bs. We they would move to convert UNIVERSITY PERSONNEL WILL BE DELIGHTED WITH 2-3-4 BEDROOM HOMES FHAVA PRICED DIRECTIONS Entr ance !45th and Florida A v e ., If< mile north o f Fletcher and 3 mil e s due w e st 'of t he new uni ve rsity. 3 Miles Due West of The University One of TamPa's Mos t Beautiful Settings Located in the -Qui e t Ex elusive F a r North End, Y e t Onl y 8 Miles and 15 Minutes v i a F l orida Ave. to Downtown. Minutes to the University. Sanitary and Storm Sewers Throu g hout W ith Engineered Drainage and Low County Realty Taxes. Bus Service t o Public Schools, Lake Magdalen e Primary, Quincv Adams Jr. H i and Chamberlain Hi. Shop a t North G ate Shopping C e nter. L. J. MICHAELSON 14901 N. BLVD. WE 5-9186-WE 5-9172 Wo r th S tudy in g •• • Th e E X TR A V A L U E Y ou G e t in Y our Ne w ROCKY POINT VILLAGE HOME e 3 Bedrooms, 2 Baths Large Lot and Carport A Real Bargain at CHECK YOUR PLUS BONUS 510,690 Your Ch o ice of v' Air Conditioner v'Screen Enclosure v'TV or Hi -Fi Set I o r choose your v'Carpeting for Living Room , Dining Room, Hall v'Draperiet for Every Room In your home and also v'Sodde d Lot OPEN DAILY TO DARK * PHONE RE 6 4415 ROCKY POINT VILLAG E Ideally located near schools, s hopping c enters; S minutes to s wimminCJ, pic nic tables a n d fi s hing! At no rth e nd of Roc ky Point Golf Course, on M e morial Hwy.! e Only $90 Down On FHA Terms e Ask About Our $12 Starter Payment Reservations Tic k e t C ounter Opera t ions Stewardes s lf'ualified applicants mu s t b e 19-34 and hig h school g rad uates. S om e preferred. are t r ying t o run institutions." CLASSIFIED DISPLAY ADVERTISEMENT CLASSIFIED DISPL AY ADVERTISEMENT Offer Altern a t e Sit e On Dec. 6 , the Board of trol voted 5 to-2 in favor of I I FLORIDA AIR LINE TRAINING SCH OOLS 932 Central , S t . Petersbur g Write, or Ph one O R 1 6498 the Hende rson Field location . T h e deci s ion appearE'
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• r mt )ks, ent. 000 be ice er rt. fiugh ofent, the ion. ) is will tag!PUS > is ion tire mel the on mel emmeriza-/ ALL-UNIVERSITY SPIRIT PLANNED US F Social Clubs Will Substitute Frats, Sororities Every freshman at the UniAs this goes on , they will start trived groups long enough to versity of south Florida is goconsidering themselves as a see if these mixed programs unit. will survive." ing to find himself a member "Maybe intra-mural sports There is no answer at pres-of a social club, whether he teams can come from these ent as to what the future may ever gave much previous groups." be at USF for the national thought to the or not. Dr. Johnshoy said, "We are fraternities and sororities. And the membership in not interested in setting up on Certainly, there will be none the traditional lines of men's this year, for the national each club is going to be cogroups and women ' s groups." organizations require accredieducatlonal. Each group will 'Greek' Question tation of a school before es-have the same ratio of men If this concept of mixed sotablishing chapters. and women students as the cial clubs takes, it may break "Whether later our local or proportion turns out to be down much desire for the tra-ganizations become chapters ditional Greek letter fraterni-of national fraternities de-in total enrollment -prob-ties and sororities. Dr. John-pends on several things," Dr. ably 45 per cent girls and 55 shoy said, "Maybe these Johnshoy said . "We want the per cent boys. forced entities will break students themselves to help If the idea works, it may down into more natural enti-decide . Nationally, such or break down the desire for the ties. If so, fine. But I hope ganizations are diminishing in we can stay with these con their importance, a fact that traditional college pattern of we can demonstrate . Still, fraternities for boys and somany students feel that they rorities for girls. In large Tests . N 0 are most important." part, that will be up to the Called 'Singing DeaQ' students themselves. Dr. Johnshoy, a 41-year-old The social club structure H I d u bachelor who was sometimes that the new school is launch0 . p referred to as "the singing dean" when he was dean of ing is one of the new ideas student affairs at Ball State which is being watched by College, Ind., will have direct college administrators everyOn Entry responsibility at USF for men where. and women student activities, student clinics, physical edu-The idea was born of pure cation and intramurals, job necessity. "We have to have New USF students, going placement, foreign students a societal structure," is the through orientation confer and orientation of new stu way Dr. Howard Johnshoy, ences at the campus this dents. dean of student affairs, put it. month, will take a number of He said, "We shall have a tests, but they do not affect complete program of aetlvi-All Newcomers admission to the school. ties-social, dramatic, jour-In a school where every The students are being giv nalistic, music, athletic activ Planning The Decor: THE TAMPA TIMES, Tuesday, August 16, 1960 21-C Susan Spoto points out to Sheila McClendon h 'ow she would put the drapes if she were going to occupy this dormitory room, in the University Center of USF, this fall. There is plate glass between the girls and the exterior sun-screen, typical of those which mark the architecture of campus buildings. Library Quarters Abuilding student is a newcomer, a so-en a general academic aptiities , even opportunities for cial structure must be created tude test, one of their reading expression in what you would abilities, of their writing abil-call hobbies. We will have Patrolman P. R. Cockerill, as a starter-must be "conities, and of their arithmetic cultural ac tivities-outstand-The University of South novelty to this Jibrary. It continue to operate In that member of the USF police trived," Johnshoy candidly abilities, Some, who want to ing speakers on campus, mu-Florida 1 i bra r y will be In first functioned at the school's small cottage this fall , pro force, pauses In his rounds says. go into advanced mathematics sical events , art exhibits, temporary quarter 1 when temporary headquarters, a _c_e,...ss,..s,..i.,..n..:g_n_e_w.....::.p_u_b_h_c_a_ti_o_n_s_. __ USF Police outside the stained and plate The social club organizing or science courses, are being scientific activities." classes begin this fall. rented home on Bayshore, ol'.l'.v.•.-.v.•.-.•.•.-.v...,._...._....,. glass entrance to the inforIs beginning this very week, given special tests in those As to rules and regulations, until the collection got too .r. S T E R E 0 Now on Duty: mation office. Cockereill car-as students appear on the fields. Johnshoy says he has told Pending completion of the big. ries the rank of deputy sher Dr. Lewis B. Maybew, di-many high school students of library building around the Then, well ahead of any PROBLEMS ? ? ? iff and perforrms all the func campus for orientation. Dr. rector of evaluation services, this guiding generality, "If turn of the year, the library other department, the library tions of other peace officers. Johnshoy explained: said, "These tests won't affect you come to USF, we'll treat itself operate out of the staff moved with all the books YALE BREVDA AUDIO -------:-:,.,--:===-:=::::-:-:::--:-::==:;; • "We've set. it up so that admission to the University. you as young adults and ex-and magazines out to a small SPECIALIST CONSULTANT CLASSIFIED DISPLAY ADVERTISEMENT groups of 72 students will They are simply to give us pect you to act as young University Center. cottage on the campus. Ac2732 Florida AVe. Ph. 2 come at one time. Those ma-t i _nf_or_ m _ a _tl_ o _ n:... _ _:tu.:.: a:.:ll::..y_m =u=ch of the staff will ....-.v.-.•.•.•.•.Yol'.•.-.•a•oi'.-.YN AIR CONDITIONED jor groups Will be divided into CLASBII'IED DISPLAY ADVERTISEMENT six sections of 12 students VETERANS-NO DOWN PAYMENT Monthly payments $9}96 l BEDROOMS -2 BATHS I Ox 18 screened porch big utility room. L-shaped Living-Dining Room, sliding glass doors to screened porch. Back yard has 5 big trees. Kitchen has 15 ft. of natural finish cabinets. L-shape with built-in oven and range, vent fan with copper hood . Oven has separate broiler. Kitchen has soft tile floor and separate outside door. Both bathrooms full ceramic tile tub and shower-built-in vanity in first bath, 4' wide shower stall in second bath. Fan and heater in both. Awning windows throughout. I OO'x I 07' corner lot. Pinellas County's Great New 1000 Home Community NE PO each. "They will go through this two-day conference period to gether. "First they'll get to know each other within the small sections, and then within the larger groups of 72. "We will try to encourage them to operate as social units. They won't elect of ficers, or anything that for mal, at first. If they want to select names for their groups, they can." Dance Planned The deal said when classes begin, organized school social affairs will be built around these original groups. "We may have an all-school dance and so forth," the dean said, "but we will have other social activities organized by these groups of 72, or perhaps two groups of 144--the ice-break er type of activities. "Next, there will perhaps be something like a 'Fun Night' when these groups will compete in putting on skits. Fluorescent Lights Fluorescent lighting is used throughout all buildin gs at the University of South Florida. Campus Engineer Clyde Hill On East Bay Drive Between Lar9o & US 19 said, "It i s the best kind for But in addition, where PUP TO tiANO Trf.buneTimes Classified ads sell anything! For an ad writer phone 2-4911. incandescent gives you 600 or so hours of use, fluorescent gives you 6 ,000 to 8,000 hours of use." CLA88Il'IED DISPLAY ADVERTISEMENT OPENING SOON HILL WOOl:l ESTATES Our Next Division Adioining TEMPLE PARK ESTATES A PLANNED COMMUNITY With Recreational Facilities. Close to Schools, Cofteges. Shopping, Golf, Swimming > > IB UHIV[RSITY \)O> SOUTH fLORIDA. < "' FOWLER AVE. M P A 3-Bedroom Homes from to $12!300 As Low $75 Per As Month Including interHt, principal, insurance and tax"' FLORIDA COMMUNITY BUILDERS INC. EAST TEMPLE TEIIIIAC:E HWY, Phone WE 8-4910 TEMPLE TERRACE U. S. F. Specials ONLY CUSTOM BUILT RESI DENTIAL AREA WITHIN a MINUTES OF CAMPUS. 3 BEDROOM, 2 BATH, DOUBLE LENT CONDITION. ONLY $2800 DOWN & ASSUME MORTGAGE. 3 BEDROOM, 2 BATH, FAMILY ROOM. BRAND NEW. FHA OR CONVENTIONAL FINANCING. $17,900. MANY OTHER 3 BEDROOM, 2 BATH, CUSTOM BUILT RESIDENCES FROM $14,950 UP. Ken Lightfoot, Realtor 9257 56th St. WE B-2797, WE 8 Homestead Seekers THE GREATEST opportunity ever the near future 570 lots at rldicunear Riverview. File your name, address & phone number now for preference of location. Proposed plot plan details sent on request. GREATER INVESTMENTS, INC. 305 Morgan St. Tampa 2 Ph. 2 VETERANS NO DN. PAYMENT $] 5 MOVES YOU IN TO QUALIFIED VA PURCHASERS FHA FINANCING AVAILABLE 3-BR Masonry Homes IN HIGH & DRY EAST LAKE PARK Convenient to New University and Industrial Park BUILT-IN KITCHEN MIAMI WINDOWS TERRAZZO FLOORS FULL CONCRETE DRIVE LARGE LAND SCAPED LOTS ALL THIS PLUS SWIMMING BOATING FISHING OPEN DAILY 1 TO 7 MR. HUGHES ON PREMISES DRIVE EAST ON HILLSBORO TO ORIENT RD. TURN RIGHT 1 BLOCK. 37-5301 WE 5 NICHOLSON REALTY 7101 Armenia Rea !ton subdivision, va-lencia's, fo Grapefruit, 50 Early orange. Approx. 700 young trees, 2 garage & storage. ALSO 3 BR-Heart of Seminole, 2 tile baths. Wall to wall carpet LR, DR, hall, db!. garage, uti!. Cor. lot. 3-7339 Bill Carter 45 4 FEINBERG-MOORE, INC. LOTS RESIDENTIAL and trailer Jots. $800 up-$15 down-$15 month. Tltle insurance included. C AND C LOTS ALL PRICE RANGES BILL BAKER, Realtor 2151 W. Hillsboro RE 6 FROM THE 1ST GRADE THROUGH HIGH SCHOOL YOU & the children wlll enjoy liv rm. Jge elec Klt. full tile bath, oodles of closets. N. Sect. $13,900 trms. C. E. YERGJN BROKER WE 4 6413 1700.. W. Waters Ave. 65 A. In warm Balm area. Over 500' on paved hwy. 1,000' beaut. A& in grlv:: home, beautifully s,aneled. S28,ff& 32 62 A. GROVE. Mostly full bearing. tf.KtrA:with 4% int. Good dla RAY BIRCH REALTY 1018 E. Hlllsboro 35 8 Fine Units $8,000 Dn. A PROVEN motel. Modern ma sonry constr. Fine location . Very fgod living qtrs. Net approx. 44 UNITS ON GULF GROSS $3,200 per unit per yr. Fine PC?<> I & Jiv. qtrs. .t are " . pts. Very !me. $324, 000, $75,000 dn. FLORIDA MOTEL SALES 4812 N . Dale Mabry RE 6 OUR HEW UNIVERSITY WILL SOON BE OPEN! WtlCOMt lO Visit OUR NEW ... TEMPLE TERRACE OFFICE For All Your Real Estate Needs LOCATED IN Tampa Federal Building 56th St. &, Temple Terr. Hwy. TO SERVE YOU . . , MILDRED BUSH MARGARET SOMERS BILL PRESSLY !Sales Mgr.) CALL WE 8-1494 NICHOLSON REALTY REALTORS MEMBERS MLS TEMPLE TERRACE TAMPA FEDERAL BUILDING 56th St. & Temple Terr. Hwy. 9 UNIT APT. MOTEL property is mighty BLUE. He combined his talents and all hls dough so that aomeone like YOU could make lt GO. $15,000 CASH DOWN proof, ceramic tile baths, all elcc. klt, choice location to Bay apd Gull on TREASURE ISLAND. Total price S68,4CO 13030 Gulf Blvd. WA 1 St. Petersburg CONVENIENT to the University of South Florida & Industrial Park. New 3 BR, 2 bath, bit. in elec. kitchen, panelled Fla. room. REALTORS 8-1238 PHONE RE 7 Now Is The Time To Select Property In This Valuab1e Area We Invite Your Inspection of the following. Sel e<:ted WATCH THE GROWTH of our University of South Fla. luy this 60 A. w/highway & RR fronta<)e. Be one of the smart ones-only S4,000 per A. PRICE R •EDUCED -3 BRs--2 Tile laths. Owner lecrving & anxious to sell. term s. HOUSE BEAUTIFUL Ultra modern--fur nished or unfurnis h ed. & dry lot. LAKE-3 BR-Central heat-$23,500, or TT-4 BR-$25,250, both w /good existing finaiteing. W. H. TOOLE & REALTORS SONS, INC. 303 FRANKLIN ST. PH. 2-4771 of FRIENDSHIP and CONGRATULATIONS . . l If you are interested in the vast real f business opportunities in • • . . ••.• . • . . • . 1 th1s sect1on of Tampa then • • • ; LET OUR 36 YEARS OF SERVICE to FLORIDA WORK FOR YOU! • MORTGAGES • SALES • PROPERTY MANAGEMENT • APPRAISALS J. W. COOPER 126 E. LAFAYmE ST. PHONE 2-8311 . ' < ' ;• :t:r

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&2-C THE TAMPA TIMES, T11esda7, Aurusl 16, 1960 Presenting Sea1s 1960 High School and University Fashion Board t I Barbara Allen Planl Win a FREE Set of Encyclopedias For Your School Library! Just register at our Fashion Booth any day during AugustHigh School with most votes wins! First to Sears • • .then to the University Like Richard Guest, you too, will he well pleased with your campus attire if you shop in Sears Complete Men's Dress Clothes Department. Suits and trousers of superior fabrics and tailored to highest quality standards • • • the latest trends in fashion and most popular Fall and Winter Come in and make your selections now. Lovely SaiJy Richardson all set fo.r campus activities at the University of South Florida has chosen one dress from the most glorious selection in town ..• Beautiful cottons in solid colors and muted prints that are appro priate for now and right into Fall! You'll find dresses for class, sports or for dating, in one or two-piece s t y les. Skirts are Iull or slim ... either way, flatter ing. The smartest student shoppers will he shopping on Sears Aisle of Fashion! You Can Buy Now and Pay Later H You Just Say "Charge It" 2010 E. HILLSBOROUGH AVE. PHONE 3-6711 FREE STORESIDE PARKING OPEN DAILY 9:30 A.M. TO 5:00 P.M.; MON., FRI., SAT. TO 9 P.M.

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USF THE TAMPA TIMES USF TAMPA, FLORIDA, TUESDAY, AUGUST 16, 1960 TIMfS COLOR PHOTO BY "i1't "".. = DICIC MOONEY DR. JOHN S./ ALLEN PRESIDENT, UNIVERSITY OF SOUTH FLORIDA SOUTH FLORIDA As a state &ix supported" UtHversity of South Florida is an agent of the people of Florida, dedicated to the higher education of the young people of the state, and more particu larly to education of outstanding quality and high scholarship. At the same time, it must lead in the promotion of better ways of living throughout the whole community, through research, teaching and the continuing search for truth. As it 1 e ads, it must demand. It must de1nand of its students the intellectual determination and capacity to master what it offers. Among our objectives are the following: (1) We must be outstanding in the quality of our instruc tion and scholarship. (2) We n1ust create a community of scholars dedicated to teamwork in the search for truth, exchange of ideas, and teaching. (3) We should provide a broad cultural and basic educational pattern for all students, together with ( • I \ j I \'1 ; prbgr < am oft pteprJfessional1 and ' pro f ' e g .. sional studies. ( 4) Even though for administrative reasons we have divided the University into colleges, we must have an all-university approach and have unity in our educational program. ( 5 ) Even though we will be large, we must provide many opportunities for students to work independ ently and thus accelerate or enrich their programs. ( 6) We must create high intellectual and cultural tones and good social and community r e 1 at ion ships. This is a challenge that has brought many of our faculty to us. Because we aTe_ not bound by the shackles of tradition and a 1 on g history, we have an unusual opportunity to meet this chal lenge. Our fondest hopes will be fulfilled if our stu dents are stimulated by this same challenge. PRESIDENT .r.' I

PAGE 24

2-C Administration Building: = Future students Sheila McClen don and Cliff Howell look down from the balcony on the ordered beauty of the courtyard of the Ad ministration Building. The slatted structure in right center is an out side stairway, one of the striking Subject for Months of Bickering a Just Try P1ck1ng' University Title University of South Flor ida rolls easily off the tongue these day s, but it was no easY thing to decide on that name for the school. State officials bickered for tnonths over just what to call the new school. At one time, back in 1957, the State Board of Control had m o r e than 100 proposals to choose from. The suggestions r a n g e d from All S t a t e University through most of the alphabet to Western Hemisphere Uni versity. S o m e s uggestions w e r e based on names. For exam ple, a m o n g the proposals were Florida DeSoto Univer sity, Ponce de Leon Univer sity and Osceola State Uni versity. Collins College and Collins Temple University of Florida sought to honor Gov. LeRoy Collins. Then there were Henry B. PI ant University, Dan MeSLIMMER, TRIMMER NEW IVY CONTINE TAL SLACKS Carty State University and Richard K. Call State Univer sity. One suggested name w a s "Professor Ludwig W. Buch holz University," after a long ago Hillsborough C o u n t Y s c h o o 1 superintendent, ac cordin to the advocate. Some people resisted the idea of making the Tampa school a university. Suggest ed names included College of the S unshine State, Gaspa rilla College and Tampa Bay College. On the list of proposals we r e Excelsior University, Flamerica University, Florida Tropicoast University and In ternational University, The Board of Contro l twice recommended University of Southern Florida, and the idea was rejected both times by the Cabinet Board of Edu cation. The name h assle continued through much of 1957, and on Sept. 19, committees f r om the B oar d of Contro l and from the Board of Education announced they had agreed to narrow the choice down to two names: Florida Gulf Coast Univer sity, or University of South western Florida . functional design items that has at tracted comment. Tony Pullara, of the architectural firm of Pullara and Watson, says there is no catch phrase to describe the style. "It's functional with modern treatment of materials," he said. Proud to Be a N.eighbor In l! few dc!ys Florida's new state university will open l! real Bsset to the community. Here are the new continental models • • • slim, trim, perfect-fitting! Neat, beltless waistband with rubber insert pads and adjustable button side-tabs! Luxurious new fabrics, smart new colors, fabulous money-saving values! When the Cabinet met on Oct. 16, however, both those choices were thrown out. Gov. Collins threw in two more names, University of Florida a t Temple Terrace or Florida Temple Terrace University. The rest of the Cabinet re fused to go along with that, and the who 1 e matter was thrown wide open again. "Poor John Allen," s a i d Secretary of State Robert A. Gray, referring to the pres ident of the unnamed insti tuition, "We don't even know We're very pleased to be a neighbor to this fine institution and l! part of North Tampa's fast growth. EXCITING HEW STYLES FOR BACK • TO • S'CHOOL how to introduce him." At lon g last, on Oct. 22, the Cabinet board of ed uca tion officially named the n ew four-year institution the Uni versity of South Florida, with Gray refusing to vote. The decision set off a fresh round of protests from the Lower East Coast of Florida , which knew it was to have its own u n iv e r sit y later. Among the complainants was recent gubernatorial candi date Bud Dickinson who d e clared the title a "misnomer," because, he said , Tampa is in "southwest Florida." But after all the co nsidera tion, deliberation and argu mentation , there were no fur ther changes. The University MAN ON THE COVER-DR. JOHN S. ALLEN 'Nearly' Educated Not Word at USF "We think students should be broadly educated -not nearly educated." You won't find those words engraved in stone, or printed on posters, at the University of South Florida campus, but they sum up the school philos ophy as neatly as though they had been chosen as its slogan. The words were spoken by Dr. John S. Allen as he out lined the concepts he, and the faculty, are putting to work in meeting one of the most ex citing challenges educators could have: the creation of a new university from scratch. Nowhere else in modern times have American educa tors had the chance that has come with the building of the new school at Tampa. That is the chance to profit by the experience of all other col leges, right off the bat, with out the tedious job of trying to change practices or cus toms that have become en. trenched. Chief Policies Outlined Allen, the tall, slim Hoosier who was chosen president of the new school before it had even a name, has moulded the USF outlook with care and fUTnness. What does he con sider the most significant policies? "First, " he said, ' being sure that we educate the whole man, and not leaving that to chance." "Secondly, there is our em phasis on a faculty dedicated to the importance of good teaching. "Then, there is our all-uni versity approach-the insistence that everything we do contributes to education, in and out of the classroom. "And finally encouraging individual effort, setting a pace, faster or slower, as the individual requires." Liberal Education Hurt Dr. Allen thinks that pro fessional training has made such in-roads into liberal edu cation that "we've lost some thing." Too much has been left to chance in providing students with an extremely wide range of elective courses. That has led to students who are "nearly educated." He said : "So we have organized ln our basic studies a program to be sure that every student is educated for living. We don't leave it to chance. There will be seven courses. Every student must take six and will be encouraged to take all seven." Allen, who was born 53 years ago at Pendleton, Ind., says, of education, "What was good enough for us-or for our parents is not good enough for us anymore. "When my father went to college, he got to calculus in his senior year. I went to the same school, 40 years later, and got to calculus in the sophomore year. Youngsters now will be getting ele of calculus in the senior year at high school. "The whole curriculum has been pushed downward. We expect more of kids these days . " Help 'Late Bloomers' At the University of South Florida, more will be ex pected and every opportunity will be given to those stu dents ready and able to pro duce more. At the same time, the greatest care will be taken to encourage the "late bloomers"-those who mature a lit tle later than others do . "We will keep the door open , " Dr. Allen said. "If there is any prospect of their succeeding , we want to give them a try." Allen was educated in the public schools of Indiana and at George School, Pa. He re ceived his bachelor's degree, in math, at Earlham College, and his masters, in astron omy, at the University of Minnesota. His doctorate was awarded by New York Uni versity. He began teaching astron omy at Minnesota, and then taught it for 12 years at Col gate University, where he also held a series of administra tive posts, including dean of freshmen. From 1942 until 1948, he was director of the division of higher education in the New York State edu cation department. Allen came to Florida in 1948, as vice president of the University at Gainesville. He served as acting president from 1953 to 1955, and then as executive vice president until 1957, when he was ap pointed president of USF, and moved to Tampa to begin the mammoth planning operation in a borrowed office in the county courthouse. The USF president has written books in the field of astronomy and veterans' edu cation, as well as 70 or more articles. Study On Aging With his life dedicated to the education of our young people, Dr. Allen has found himself in the forefront in the study of the problems of the aged, a subject of special concern in Florida. He helped organize the first Southern Conference on Gerontology 10 years ago, and the Institute of Gerontology. He is a mem ber of the National Commi tee on the Aging, as well as various state groups dealing with the topic. Just to list other activities takes many words. "I'm no coffee break man," the presi dent smiles, but he sighs slightly in thinking about the Canadian vacation retreat he and his wife built back in the days when "three months sea sonal unemployment every year" was normal for a pro fessor. A place to swim, to sail and to write was the in tention. They managed to get there for a few days this year. The three years of con certed effort in planning the new university's physical fa cilities, formulating its poli cies, drawing together its faculty, has left little time for relaxation. It doesn't bother Allen. "Sometimes I try to break away, and not take my brief case home at night or for the weekend," he said, "but actu ally, when you feel what you're doing is important, you just live it." The University of South Florida is truly a bright spot in Tampa's progress-the start of even greater things to come in the future. As the University grows, so the the city, so does its people, its industries, its businesses. Springs National Bank features all the modern services offered by leading banks including convenient drive -in tellers, night depository, bank by mail and acres of free parking. All are insured by the F.D.I.C. Current interest is 3 i'o annually. We are Tampa's oldest suburban bank and North Tampa's only National Bank-with over 22,000 satisfied customers. We would be mighty pleased to add your name to our growing lis t of accounts. OF TAMPA 715 E. BIRD ST.-N ext to S ulphur Springs Post Office Ph. WE 4-6191 of South Florida it was to be. 'L---------------------------------------------------------------1

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'v'.-4., ' ,sr .... THE TAMPA TIMES 3-C Tuesday, August 16, 1960 FRANK M. BUCH ANAN ••• Miami It's Time To Take The Bows The University of South Florida will be dedicated and the first sudents will attend classes in the state's fourth tax-supported university on Sept. 26. The five men pictured are expected to be up front and center taking the bows for a job well done along with Gov. LeRoy Collins, members of the state cabinet, legislators, congressmen and other offi. cials and dignitaries of the State of Florida. J. J. Daniel, chairman of Jacksonville; James J. Love; Quincy; Frank M. Buchanan, Miami; Dr. Ralph L. 1\liller, Or1ando, and S. K . Guernsey, Jacksonville, are the Board of Control over Florida's state universities. After all the ribbon cutting and speeches on dedication day, the consensus of the board as expressed by Daniel on a tour in January will still be applicable: "It's something to be proud of." S . K. GUERNSEY • •• Jacksonville * -z ., ,.. ••• (i\ZIO D 0 0 :I .. A. ... ::::l '< ::r ... .. ... ::r ... 0 ::::s .. .. Ill 0 0 :1 .. Cl)-.,: II: * "' .... • ., m .... m ::a "' m c "' " * m z I * "' J> , ,.. "' 0 .... )> ....., 01 n c:: ...... '< 01 ::s a.. (I\ -+ s:::: a.. (1) ::s -+ (I\ 0 -h ..... ::r (1) c ::s < (1) ., (I\ -+ -< -+ 0 ..... ::r (1) (1) (I\ -+ n 0 01 (I\ -+ 2, 1 , 0 ., a.. 01 • : Qj OJ Ill crJ ., 0 ...... :r. (l) ., Ill (l) ., < :1 1.0 n (l) :1 ...... ., Qj ::n 0 :::!. Q_ (') 01 0 ..... m ::l 0 < ., ::0 0 ::?. -f 0 (l) l: CD Ill m . ., Ill ::0 (J) o-:::!': :1 (l) Ill ...... 0 ..., CD Ill 0 ..., '< 0 c ..., Ill :r. 0 "'0 "'0 ::l 1.0 ., f CD (I\ ..... 01 (I\ ::r 01 CD a.. (I\ ::s ::r (I\ tD CD Q ..... \.0 ., :r ::r 0 CD CD CD ..... ::r ., >< CD ..... CD CD ., (1) ::s (I\ a.. (I\ a.. -+ s:::: n n (I\ n 01 CD = 01 ::s 0 ..... -+ 01 0 n ., (I\ ::s 0 01 -+ ., 0 a.. , . 01 ....., ., 01 0 CD . -< ., 01 0 a.. • c:: (1) 01 (/') ::s -\1 0 \.0 n (I\ 0 , 3 ::r (1) ..... 0 CD 01 ., 0.. (I\ -+ . a_ 0 .a s:::: 01 01 01 ..... ::s :r (I\ ::s =1-CD (1) (I\ • Q 3 ., \.0 • (I\ ::s - • ::s ....., ....., 01 (1) 0 ::s ., n ::s -+ 01 0 .a S' ::s ..... ::s c:: -+ ::::r CD 01 -c CD ' ., -+ ., -< a.. c 3 CD ::s o--c ., ..... ., < ::r CD CD 01 01 (I\ ., ::s -+ "' "' = a.. < -+ CD -< -::s r CD "' 01 0.. 3 \.0 CD CD ::s a.. CD t 1 n " 0 0 n 3 3 -h 01 CD -+ ., CD -c CD n ., a.. ::r ..... 0 01 ::r ..... (]) \.0 0 ::s I I

PAGE 26

4-C THE TAMPA TIMES, Tuesday, August 16, 1960 ecords Keeper Science Classroom: This is a lecture-demonstration room hi the Science Building at the University of South Florida. This building is equipped with closed circuit television to permit beaming science demonstrations to I a r g e auditoriums like this one and to 16 classrooms. T h e photograph was m a d e while prospective students toured the campus. Neverlose.sY ou There may be an internation al flavor to the University of South Florida's student body right off the bat. Registrar Frank Spain report ed, in an interview a few days before actual registration began for any students, "We've had in quiries from several foreign countries-from potential stu dents in Canada, Cuba and Co lombia." As registrar, Dr. Spain is one of the first of the officials with whom prospective students have contact, and it' s a contact apt to be maintained long after the student's graduation. The office starts a file on each individual student as soon as DR. FRANK SPAIN Anyone who applies by Sept. 6, will be processed for admis sion, although by that time many students will have regis tered and been assigned to classes. Dr. Spain said, "The earlier you establish contact, the better service we can give you on this." Another reason for pushing for early action by students is the need to level off the peaks of registration activity. Pros pective students are be in g brought to the campus in groups of 150 during the latter part 1' August, in order to ease the load of the registration procesr and avoid having to hire an ex cess number of temporary per sonnel. Dr. Spain said the pre-registration program probably will be continued, semester by se mester, for the same reason. Highlights of admission and r e g is t r a t ion regulations are prised how many former stuthese: all persons wishing to dents 10 or 12 years later find al recruiting of students. Head-enter the university must sub a need for a transcript of their ing up this phase is Cecil . c. mit an application to the reg-an application is received, and the file is kept "forevermore." Dr. Spain said, "You'd be sur••• registrar record" B k h . d" t d istrar. They will be advised e, w o IS • Jrec or ? a when the applications are apWor)( in 4 Phases mi$Slons and assistant registrar. proved. The registrar sees his work This past year, Dr. Spain said, C I" S i 0 . all the university's early-reportounse mg ess ons pen b:oken mto fou _ r pha.ses-admis-ing staff and faculty members Summer Counseling Confer swns, the registration process joined in this operation, visiting ences, set up through the regis itself, records, and, threaded high schools in a 50-lnile radius trar' s office, began yesterday. throughout all those phases and others as far away as Miami The two-day sessions, during stat'st"cs 'on invitation, to tell seniors which actual registration is ac-1 1 • about the new university. As complished, will be held in Dr. Spain, a native of Render-time goes on , that duty will narseries through the remainder of son N. c received bachelor row more and more to the adthis month and the first two and master., degrees from North missions office itself. days of September. Carolina State after Wolrd War Because it is a new school, Students not participating in II service as 'a bombardier in USF set what is a summer will be ex- • "late" cut-off date for receiVmg pected to reg1ster on Sept. 23 B17 s and B29's. He earned applications from students. That and 24. All students are expect his doctor's degree in education date is Sept. 6, and Dr. Spain ed to attend the first convoca at the University of Florida, has that the University of tion at a.m. , Sept. 26, and taught at both high school and for example, . set Aug . classes will begin at 10 :30 that iiiiiiiiiiiii;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;iiiiiiiil-----------------:---------------------------------ll 1 ls d h d 1 as 1ts cutoff date this year. day. co ege eve , an as serve STUDENTS SPECIAL '50 cartridge fountain pen PLUS pack of !2:. S/clc1p cartridges BOTH FOR .JUST Genuine Sheaffer qual ity. Writes free and easy, refills with drop. in Sllrip cartridges. Limited offer! Act now! OPEN A NEW ACCOUNT • Equip,... Wh GENERAL EUC:l1UC: TUIES • 4 G-1 tvbft plw -rlflw • Walt .. r-te -.Jc ••• autonoaticaUy • De,....able-fvll G-E Sorry. 110 plto•• or Mail orcle,. for ,,,. _.., 1995 Easy Terms FRANKLIN & CASS WITHIN EASY REACH anythlnll' you need Is ...-ithln e&SY re&ch \ la test -proven Trlbune-Tlmes Want Ads. Turn to tbem now. QUICK SUMMARY OF. STATE EDUCATION as assistant registrar at N. C. State and registrar at Wesleyan College, Ky. USF 4th Tax-Supported University for Florida The 36-year-old registrar said, "lf there has been anything un usual in the job here, it has been the acceleration in the cy cle of interesl The staff has been unusually eager to get as much data as possible about our first students, in order to com plete the faculty and so forth. And there has been tremendous interest and enthusiasm about the university from potential students and parents." TALLAHASSEE Fla Aug 16 During the 1885 constitutional quate facilities to meet the needs sities by 1970 and recommended ..,. S e_ .. ' • convention there was much dis f h. h d t• th t .ur. pam Sal a mqu1nes ( JP) -The opening of the Uni. • or Jg er e uca wn. a new uruversJtles be estabhave not been limited to stucussion of the need for tax-Th B d versity of South FltJrida will supported institutions to train e oar of Control lished to serve the Tampa Bay dents ready e;'lter college m mark another histor1c step in additional for the pub-a Council for th..e Study of l!Jgharea and the Southeast Coast. September. We ve had letters the more than 100-year marh lie school system. Noth'rrlg was h l!;.ducation Tbe Tatf.pa Bay area from who sdy . . h edu-written into the Constitution. mend a solution. The Councll of deemed the most critical need. they plannm$ to enter c 1 of ?ubllc-supp?rted hlg er nationally-recognized experts After a vigorous and at times lege 1962 • or 1963 or even cation in Flonpa. State forecast that 170 ,000 young men bitter fight, Tampa won out as 196 4 , lle reported. USF is the fourth of Florida's But the 1887 foland women would be knocking the 1 o c at i o n of the new The admissions phase of the tax-supported universities lowed through by creatmg tfwo at the doors of the state univeruniversity. registrar's duties includes actu. State Normal Schools, one or Two others are programmed. white students at De Funiak The Legislature has authorized Springs and one for Negroes at a new institution to serve SouthTallahassee. east Florida at Boca Raton and At this _time funds also . . were helpmg to finance the opone to serve mdustnal We.st erations of the South FIori d a Florida at Pensacola. Military and Education School The Board of Control, which at Bartow and the St. s upervlses the state university burg Norm a l and Industnal . . 1 School. system, now 1s preparmg P ans In 1901 the West Florida that will form t he basis for a Seminary at Tallahassee changed request to the 1961 Legislature its name to F 1 or i d a State for money to construct the first CoTllege. 1 t . 1903 th . . f th B R t . wo years a er, m , e bwldmgs o e oca a on mFlorida Agriculture School at stitution. Lake City adopted the name The board has set 1968 as the University of Florida. target date for opening the new this time, tax money . . . . bemg spread among seven m-mstJtubon at Pensacola. stitutions of higher learning, 1851 Start and there were demand s from The state university system many sections f o r additional had its beginnin g when the 1851 state-supported colleges. Legislature provided for the University System establishment of two seminaries The 1905 Legislature, taking to be supported by tax money . the view education would h E t Fl id S . a s u f f e r If state support was One, t e as or a emm ry, spread among a dozen or more was to be located east of the small colleges , limited in facili Suwannee River, the West Flor-ties and staff, passed the Buck ida Seminary west of the Suman Act, which set up the unisystem as it n o w is wannee. known. The East Florida Seminary Under the Buckman Act, the came into being two years later, Board of Control came into in 1853, in Ocala . The West being as the supervising agency Florida Seminary did not be-for all state supported institutions of higher learning. come a reality until 1857 when And the Buckman Act decreed it was set up at Tallahassee, the there should be but three tax state capital. s upported institutions a uniImmediately after the War versity of white men students, Between the States the East a college for white women stu Florida Seminary was shifted dents and a Negro college. from Ocala 37 mile s to the The new Board of Control north at Gainesville. merged the old Florida A g riculA state -supported Florida ture School with the East Flor Agriculture School was estab-ida Seminary at Gainesville and lished at Lake City in 1884. gave the new men' s institution Bright Student Can Get Ahead Fast at USF The University of South Florida won ' t hold back the quick-to-learn student. Some of these will be per mitted to take final examina tions in courses in wbJch they do not enroU. Those who score a "B" or better will re ceive full credit for the course. It they score a "C", they will have achieved the requirement of t a k i n g the course, although without aca demic credit. Should the final examination grade be less than a "C," then the student must enroll in the course. Green and Gold the name adopted by the Lake City college, U n i v e r s it y of Florida. The State Normal School al DeFuniak Springs was abolished and the West Florida Seminary at Tallahassee became the Flor ida State College for Women. The State Normal School for Negroes remained intact as the legally-sanctioned tax-supported institution of higher learning for colored students. In 1909, t h e Legislature changed the name of the State Normal School for Negroes to the Florida Agricultural and Mechanical College for Negroes. The 1953 Legislature, r ecogniz ing the development of the Ne gro institution, raised it to uni versity status and changed the n a m e to F 1 o r i d a A. & M . University. Co-Educational The flood of returning mili tary personnel after World War II brou ght a major change in the two white colleges. The 1947 Green and gold are the ofLegislature made the all-male ficial schoo l colors of the UniUniversity of Florida coeduca verslty of South Florida. tiona! and the all-women FlorDr. John Allen explains that ida State College for Women the green symbolizes the springcoeducationa l with a new name, like greens of Florida's lush Florida State University. land scapes and the gold symboFlorida's mushrooming growth liz es the life-giving heat and during the fabulous 50's brought light oi Florida's sunshine. new problems of providing ade-'t n _ew campu1-inspired I s .. i-t-s Our Fall '60 college suits ore rich in color, luxurious in the qual i ty of fine worsteds , Dacron polyester and wool blends ,. . and superb flannels. You'll discover the new olive shades one' many others in Ivy as well as regular styling. Choose from this stand-out selection 'today! from 3395 Coals Indescribably beautiful are Schwobilfs new fall sport coots highlighted by richly-toned plaids and c hecks. Fine all wool and blends of wool and Orlan acrylic ••• in the hand somes! colorings we've ever offered! from 2295 Slacks The best of everything! Rich all-wool worsteds, flannels and blends of Dacron polyester and wool in all shades including the popular olive. Plenty of Ivy styles I from 795 .A Great Name in. 513 FRANKLIN STREET Abo 358 Central Ave .. St. Petersburg and 201 S. Kentucky Awe., Lakeland Our Personal Greetings To UNIVERSITY OF SOUTH FLORIDA • PLUMBING • HEATING • VENTILATION • AIR CONDITIONING • SEWER and WATER UTILITY GREELISHBy AND co. 210 RIVERSIDE AVE. JACKSONVILLE 2, FLA. for the correct clothes! Use Our Convenient LAY-AWAY PLAN INC. ,111

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Next month the University of South Florida .•• America's newest university •.. opens its doors to its fixst students. This moment is indeed meaningful for all of us. The new university will serve our community in many ways ... intellectual leadership, research, the promotion of culture and opportunity for residents to participate in its programs. In turn, we must ' serve it .•. offering our fullest understanding, appreciation and participation. We feel that this interchange of service is best expres sed in the recent words of Dr. John S. Allen, of the University of South Florida. "If we set great expectations for our young people, they are more likely to grow and mature and live up to them. lf we set great expectations for the university, it is more likely to be of real significance to the community it serves. If we set great expectations for the community, it is more likely to rise fully and completely to the support of the university program." This is the bank to THE TAMPA TIMES, Tuesday, August 16, 1960 5-C THE First National Bank OF TAMPA MEMIEft; fiiiEML tmOSIT IHSUAANCE CORPOAATION , .

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6-C THE TAMPA TIMES, Tuesday, August 16, 1960 Lack of Space, Money Spawns New Systems Want a Book? You ight Get Film . Libraries are no 1 on g e r certain book this fall, he is "On a shelf, the books would made up of just books and apt to be handed a small stretch three feet or so." periodicals. package of cards, the size of Each card contained a num-The University of South regular 3x5 index cards, and ber of little film patches, rep-Florida, for instance, will directed to the proper film resenting abo u t 100 book have a room where students projector. pages per card. may listen to records, both Because of space and ex-Other publications on film the music a 1 and speaking pense, more and more publi-are on micro-sheets about the kind. cations are being reduced to size of regular business sta film these days. Newspapt-r t1'onery It will also have an art galfiles are on rolls of microlezy, and a department where Libraries don't buy the film for instance. students may check out re-books and other publications productions of paintings to Books on Cards in many cases-they simply take home for a couple of Library D i r e c t 0 r Elliott buy the cards or micro-sheets. weeks. Hardaway displayed a stack Hardaway says, "TWs is Even books themselves are of the small index cards about marvelous. University libra-ries double every 10 years, not always books any more. one inch high. "This is a 16-and space becomes a real When a student asks for a volume set of books," he said. problem. The University of Florida has aoo.ooo volumes, I and when that is doubled 10 Students and Faculty of the UNIVERSITY OF SOUTH FLORIDA As we stand on the threshold of a new in Tampa, we share the immense pride of all our fellow citizens in the estab lishment of this new institution of higher learning. With great optimism we look forward to the accomplishments and triumphs you will achieve during the years aheadfor the betterment of the Community, the State and the Nation. Our heartiest wishes! Cidr.un6.-rrlarpw.n Jetvelers 510 Franklin St. Diamond Appraisals Ph. 2 years from now, they will have a critical problem . " Art and Music The extension of art gal-leries and music rooms to libraries has been a normal development. "Students come to the library to study books on music or on art," Harda way says, "and as they get deeper into the subject, they want to hear the music or see the pictures." There will be one listening room in the still-abu!ld1ng library at the University of South Florida where music will be played softly at all times. Along one wall will be sound-proofed 1i s t e n i n g booths, where students can hear records or tapes of their choice. The student will put in his order, and be assigned to a booth. An attendant will play the record on a master con sole, plugged into the as signed booth. For Speech Students Records will include music and speaking. There will be such things as Robert Frost reading his own poems, per-formances of Shakespeare, records of such master public speakers as Winston Churchill or Franklin D . Roosevelt for speech students to hear. The library will also have framed reproductions of fa mous paintings to lend out just as it does books. Harda way recalled, "The Univer sity of Florida has several hundreds of these, and demand for them is Welcome to our new neighbors. The University of South Florida You're cordially invited to come see us in A bigger building for better banking e Dr i ve.fn Windows e Free Parking e Safe Oepo•it Boxe• e Nigh+ Depository e Savings . e Travel Checks e Cashiers Checks e Personal Loans e Busine s s Loans • Auto Loans • Home Improvement Loans --......;..:.:c:==w.:..: '-----..J . ..ll -----.11 'I'Na Banko,. TAMPA •• lete b•a:klag serw1c:e•• University Center: I Grads ToGo USF Three universities will be operating on the University of South Florida campus when school opens in September, thanks to a broad cooperative effort to provide advanced courses for teachers. The new Tampa school is starting life this fall basically with just a freshman class. There will, however, be graduate students attending class on the broad, r o 11 i n g campus. Some of them will be enrolled in the University of Florida; some of them in Florida State Univ ersity. The cooperative program was established to permit school teachers in the immedi ate Tampa area to work to ward their master's degrees without going so far from home. They still must perform a certain amount of their graduate work on either the Gainesville or Tallahassee campus, normally in two or more summer school sessions. For Qualified Only The G r ,a d u ate Residence Center at the USF campus is limited to students who meet full requirements for admis sion to the graduate school of either of the two older uni versities. Teachers are pro vided from the Gainesville and Tallahassee institutions. The USF contribu tion is to provide the cla ss room space, the use of its library and lab oratory fa c i 1 it i e s when needed. The University of Florida will conduct its g r a d u a t e classes here on Wednesday and Thursday evenings. Flor ida State University will do its t eachlng here on Tuesday evenings. The scedule for the gradu ate students is standard for all three evenings: classes will be held from 4:4 5 until 6 p.m., then there will be a 45 minute break for dinner, an hou r for library stud y and class aga in from 7:45 until 9 p . m. Eight touring students-to be at the University of South Florida ham it up for the photographer from the second floor balcony of the Univer sity Center. Their movements were r e c o r d e d throughout their pre-registration inspec tion of where most of their mental and physical efforts will be concentrated for the next f o u r years, beginning this fall. Note the straight lines and bullt -in lighting (under balcony), characteristic of the spacious, uncluttered effect in ltJ s Possible for Student To Win Night School Degree Night school at the Uni versity of South Florida of fers a chance for a college education to s tude n t s who must work during the daytime. About 50 courses, from all four colleges, are being offered in evening and Saturday sessions. They can c o u n t toward !larning a degree, but they are also open to persons who are not working toward a de gree. The courses are identical with those offered in day ses sions in content and instruc tional staff. In some cases. the evening session faculty will be supplemented by prac ticing experts from business and education. Dr. Char 1 e s N. Millican, dean of the College of Busi ness Administration, is co ordinator of evening sessions . While it would be possible for a student to take almost a full schedule of four or five courses in evening and Satur day sessions, this usually is not advisable. The recom mended load for s t u d e n t s working during the daytime is two courses, requiring two evenings a week on campus. Registration for evening courses will be held on three days: Sept. 19. 4 to 8 p.m.; Sept. 23, 9 a.m. to 5 p.m.; and Sept. 24, 9 a.m. to noon. Waterfront. Yet! There is a pond on the west ern boundary of the USF campus that is destined to be come a full-fledged recreational lake one of these days. Right now, the pond is more or less a d i p in the ground, touching on 30th st.. near the southwest corner of the campus. Long range plans call for de veloping this into a bona fide lake, skirted by picnic tables with provisions for light boat ing. YOUNG'S DEPENDABLE FLOOR COVERING .•• Extends Best Wishes To Our NEW UNIVERSITY of SOUTH FLORIDA! e •• and ••• we are proud to have participated in the construction of Tampa's new ••• UNIVERSITY OF SOUTH FLORIDA ••• ! The future of Tamp a ••• its growth and prosperity ••• is dependent upon adding new members to our industrial and business population ••• and the creation of new jobs, creates, fob, new spending ••• and the more spendable dollars means a greater and stronger Tampa. The opening of The University of South Florida will bring much of this for all of us who live clnd work for Tampa's future. dedicated to Tampa s continued growth I Administration Building. University of South Florida Tampa's headquarters for higher buying power J. M. Fields is proud to welcome Tampa's University of South Florida Shown above is the adminidrative headquarters of th• multi-million dollar complex of buildings that make up the physical plant of the newest university in the nation. Here the future leaders of bu•iness, industry and the arts will be traine d and through their efforts Tampa will grow in size and statur!l . J. M. Fields is proud to bring Tampa a higher living standard at lower cost Friendly J . M. Fields, one of America's great chain of self-service family department stores, is dedicated to serving you better by bringing you better quality at lower prices where you buy 5 for the price of 4-and you c:an c:harge it. FLORIDA AVE & TEMPLE TERRACE HIGHWAY-OPEN DAILY 10 TO 1D-SUNDAY 12 TO l THE FRIENDLY FAMILY SELF-SERVICE DEPARTMENT STORE WHERE YOU CAN CHARGE IT -ACRES OF FREE PARKING

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THE TAMPA TIMES, Tuesday, August 16 , 1960 '7-C USF Leads an • Year Round Climate Control Nation . . "'GEM OF,. SPANISH 1905.. . . . . . . . . . . '• .. DINING PLEASURE Awaits You IN ONE Of THE FINEST RESTAURANTS Choicest In p WESTERN STEAKS AND SEAFOODS ALWAYS HIGHLY PRAISED MODERATELY PRICED "Renoumed tor Fine Steaks" COCKTAIL LOUNGE-DINING ROOMS FOR RESERVATIONS-PH. :: We honor American Express & Diners Club cards 301 SO. DALE MABRY from UNIVfRSITY of SOUTH FLORIDA GO EAST on FOWLER AVE. Across Rt. 301 To THONOTOSASSA ROAD Follow the S i g n to STEVE'S RUSTIC LODGE & Cocktail Lounge NEBRASKA AVE. & 152nd AVE. PH. WE 5-9953 or WE 5 HOME OF THE BEST STEAK IN TOWN $225 ONLY 2 Spacious Dining Rooms With Seating Capacity for 200 Banquet Facilities For Up to I 00 Persons Take-Out Service * Air Conditioned RESTAURANT and 36 BRUNSWICK ALLEYS • OPEN 24 HRS. DAILY • Nursery • Pro-Shop 90 CHESAPEAKE AVE. • • Banquet Facilities DAVIS ISLANDS for information or reservation ••• CALL ••• 8-6051 • Pampering Tastes Sincel920 Wla.en You Visit These Cities You'll Find Morrison's Waiting to Serve You *CLEARWATER *ST. PETERSBURG (2) *JACKSONVILLE (2) *BRADENTON *SARASOTA * PENSACOLA *DAYTONA BEACH * TAUAHASSEE *ORLANDO * OCALA *TAMPA *WINTER PARK * LAKELAND * WINTER HAVEN *WEST PALM BEACH RESTAURANTS Home of the NATIONALLY FAMOUS BIG BOY 9515,Fiorida Ave. • WE 5-1151 1701 So. Dale Mabry • 8-2185 Breakfast from 9 a.m. * Luncheons * Dinners . * Late Snacks HRS.: DINING ROOM 'TIL I :00 A.M. LOUNGE •••• 'TIL 3:00 A.M. Catering and Banquet Facilities It's indeed a pleasure to take this oportunity to ex tend a cordial welcome a n d felicitations to the future Student Body and Faculty of the University of South Florida. To these newcomers from distant portions of Florida, or out-of-state, who have never heard of our humble establishment, we invite you to drop by to view the Buddha's fascinatingly d i fferent Oriental decor: experience the relaxing atmosphere, and partake of our delicious Oriental cuisine ••• A trio of offerings that have made us so popular with young and ofd alike. Like your new university, we are also a growing . infant may we both reach a prosperious maturity together. 1503-05 the "NEW" North Franklin St •••• an adventure in unique dining ••• a nice place where nice people meet to eat ••• FRANK CARRASCO'S 40 ST. RESTABDfRANT • . CORNER OF 40TH ST. & E. HILLSIIOROUCiH AYI. PHONE 31 or 3 Sp e cial izi n g in *STEAKS * FRIED CHICKEN *SEAFOOD e CUBAN SANDWICHES e Table, Booth, Counter and TakeOut Service Hour s : 7 a.m . to 11 p.m. e AIR CONDITIONED AMPLE FREE PARKING

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a.c THE TAMPA TIMES, Tuesday, Au&"ust 16, 1960 Student 1T ourisfs1 view Richard Saner points out campus buildings to Patti Pupello on a pre-registration tour the soon stu dents-to-be will be occupying at the University of South Florida. They are viewing USF from an exterior bal-These TEMPLE TERRACE Merchants W.JmmR University of South Florida We Extend Our W armPst Welcome to the Students of the UNIVERSITY OF SOUTH FLORIDA CLARK HARDWARE --e HjlRDWARE • /PAINTS e HOUSEWARES e he Sto of .Per•onal Service -5512 Tempr• Terrace Hwy. at 56th St. YARNS GIFTS JEWELRY WELCOME STUDENTS OF U.S. F. PLAIN AND FANCY, INC. 5507 TEMPLE TERRACE HWY. AT 56TH STREET DOROTHY EGAN HELEN RENICK LIL KING PLAZA GULF SERVICE We Welcome Y au Universi t y of South Florido Washing • Polishing • Lubrication Accessories • Wheel Balancing -PHONEWE 8-3845 ROAD SERVICE Temple Hiway and 56th St. . . .... a co1n1nunttv servtce e Temple Terraee 9219 56th Street .; PillS Fast, Co11rteo111 Service e Sulphur Springs 8216 Nebraska Ave. 5 BEN 5 FRANKLIN 5239 56th Street WE STAND READY TO SUPPLY THE STUDENTS OF THE UNIVERSITY OF SOUTH FLORIDA WITH THEIR EVERY SCHOOL NEED COMPLETE LINE OF SCHOOL SUPPLIES ••• SCHOOL SUPPLY SALE NOW ON! TENNANT BROS. HARDWARE I •Let us help you with your 9271 56th ST. Temple Terrace Shopping Center DIAMONDS APPLIANCES • -GIFT ITEMS-problems" PHONE WE 8-3488 WATCHES GREETINGS TO ALL U. S. F. STUDENTS TERRACE CENTER JEWELERS 56th St, (Temple Terrace) Guaranteed Watch and JewelrY RePairs JIM THOMPSON Phone WE 8 U.S. F. Terrace 9259 56th St. I in the Mall) Temple Shopping Center ANN FISHER, owner HAl R STYLING COLORING • CUTTINO PERMANENTS I Extends a Warm Greeting to U.S. F. Phone WE 8-2798 WE EXTEND A SINCERE WELCOME TO U. S. F. PHONEI BALDWIN INSURANCE WE 8 oos AGENCY RES. "IN THE MALL" WE 8-2746 TEMPLE TERRACE CENTER James L. Baldwin. 9253 s•th St., Tampa 10, Florida II\ "Selling Te:mple Terrace" \i1 JUzn REALTOR CONGRATULATIONS TO OUR MANY NEW RESIDENTS! Phone 9257 N. 56th Street Temple Terrace WE 8-2797 WE E)(TEND OUR BEST WISHES FOR GOOD HEALTH TO THE STUDENTS OF THE UNIVERSITY OF FLORIDA We stand rea.dy to serve your every prescription need ••• u IVERSITY . PH. WE 8-3493 e TEMPLE TERRACE at 56TH ST. cony on the east side of the Science Building between the second and third floors. The students are facing and overlooking the Administration Building, UniveP sity Center and library areas. I ki t/.i II :::::: I M I flli : I I :::<: I I I I ri$ FROM GOVERNOR'S DESK USF Puts State Over Threshold Of Greatness I m l'i!i * tl m ij [f. By GOV. LEROY COLLINS (Written Especially for The Tampa Times) ,j As governor of Florida. proudly I salute the University of % South Florida, out newest stat! university. .. [.!_ The six l:'ears during which 1 have been privilegecl to serve ;; as governor have been tremendously important ones in the ti history of Florida. While we have made so much progress in @ so many fields which have brought Florida closer to its bright future, our advances in education. in my opinion. more than ,f .. any others have helped move Florida across the "threshold of .:; greatness." \ Sparked by the work of the Council for the Study of Higher Education and the efforts of the Community College .•. ' .. :. Council, we have expanded tremendously our system of comE.':. munity colleges. Improve Programs and Service " We have further very significantly advanced the quality k .. .. i, .. or the programs and services of the state universities , and we ... have taken positive steps to adapt our universities into an e:C-m and well:coortdinatdedtlsystem1.t ' f I f h' h e are movmg owar 1e rea rza wn o a p an or 1g er :,:;, education which will support and give leadership to the broad .:ill economic, cultural and civic growth which must certainly mark the future of Florida. :!t. It is in this setting that the University of South Florida "' will take its place in the state university system. . This new institution which has been in development since *'i 1957 has now a unique opportunity to devote itself to a progr;tm of exceptionally high-quality undergraduate instruction. 'i* While the older a wide range o! [ •• ,:'!,._.:_,,':f." .. .. _i __ ' services, of instruction and research , the University of South Florida in its initial years will be able to concentrate its resources in the operation of instruction a l programs of great distinction. M Quality should be , and I feel confident will be , the hallmark of the University of South Florida from its very begin;: ning. who •• versity on the Hillsborough River, all of the people of Florida .,,. feel deep pride in the opening of the University of South Flor"* ida . We are confident this n ew institution operating under the Board of Control and under the fine leadership of Dr. John S. Allen will measure up to the high expectations we ; :l l been accomplished through cooperative effort on the part of all concerned to this point is but the beginning. We must all our higher educat_ .. tion if we are to capitalize on the rich opportunities which , face us. We must do what is needed to bring greatness in all phases •x of t he programs of all universiti es. further the wise development of the community II We must enJarge the facilities of the University of South 11 Fthlorida sod that it fhully the n eheds d of the state as __ '",::' ose nee s are expan e m t e years a ea . And we must look also to the early development of still another university at Boca Raton on the state's lower east =l Knowing Florida and its faith in education as a vital compon•nt of It• futu" g"•tn•M, I '"' oonfidont th•t th• poop!• .. of Fludd• wlll m"t th,;, "'"'"'lhlUti" ;, lh• ""' •h.,d. GOV. LEROY COLLINS ••• salutes Flo!ida's ' newest university f • m :..;;. ::r: f.! tii I t1 iJ I I ;, i M I GREETINGS and congratulations ... It is with great enthusiasm that we greet you, the students and faculty of the University of South And congratulate those ,dJO had the vision to locale it ju the Tampa Bay area, where its destiny is enjoined to progress and growth. Snrely this ien' t our @ingula1 opinion. We have no monopoly on civic pride. What we feel reflects the eentiments of every forward-looking Tampan, every resident of this county. And, by golly, we're proud as punch! We're your headquarters for Mind if we give our horn jusl a little modest toot? We can't resist the temptation, as we view our vast selection of fine apparel ••• suits, sports coats, slacks, shirts, &hoes, neckwear, jackets .•. all slated to make collegians happy. Correct Ivy League styles in the smartest, newest campus colors. While we never comp1omise quality, you'll find that ow price tags won't make you cringe or holler "Ouch!". $39.95 for a superb Haspel poplin tmit, custom-fitted. S5.95 for fine polished cotton slacks. Very painless, don' t you think? We think you'll like Whether you purchase or just browse , you"re always a welc01ne guest here! rP I MWAfrre franklin at madison Ask for your College Wardrobe Guide, awhenticated by MENS WEAR magazine

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Two Main Entrances Serve University Campus THE TAMPA TIMES 9-C Tuesday, August 16, 1960 The USF campus will be served by two main entrance streets and "half" a perimeter road when classes open in September. from Fowler avenue on the south, straight as an arrow to the administration building. Exactly opposite it, on the north, a similar main entrance street 1 e a d s from Fletcher avenue to the Uni versity Center building. trance street, and then on to the utility group of buildings. Eventually, that perimeter road will also loop around to the west of the Mall, with "outside" access to 30th street and again to Fletcher. the campus street layout is that .no streets will cross the Mall, where students will be w a I k i n g between campus buildings. parking areas s e r v i n g all those areas." There are now 1,600 paved parking spaces on the cam pus, strategically spotted to serve existing buildings. The State Road Department is being asked to supply 900 more parking spaces during the coming year, to serve build ings that will be coming along. parking places. I think we will have adequate space for their cars." era! view. At the other end, the same arrangement is built in for vehicles serving the bookstore and post office. The State Road Department h a s constructed 2.4 miles of roads on the cam pus, specifically designed to serve the present buildings but part of the long-range campus street system. The perimeter street, right now, leads off to the east from the south boulevard, starting not too far from the administration building, and loops around existing build ings to join the north en-More Next Year Part of t h a t additional perimeter roadway, to the extent of 1.4 miles, is being requested of the State Road Department during the next fiscal period. "On some university cam puses," said Engineer Clyde Hill, cautiously avoiding nam ing any names, "you take your life in y o u r hands whether you are walking or driving. The perimeter roads are so designed that short service drives branch off to serve appropriate buildings. T h e buildings themselves are so designed to take advantage of these service drives. At present, the perimeter road is two-laned, but is de s igned so that it can be wid ened. Hill said, "Eventually, we e x p e c t four lanes all around." At present there is a long, four-lane boulevard leading The guiding theory behind "We have tried to keep roads out of the academic area, but with f i .n g e r s of "We recog.n!ze that most students will be commuting," Hill said, "and must have For instance, at one end of the University Center, trucks servici.ng the cafeteria drive right into the building, where they are hidden from genEventually, too, traffic may be so heavy there will be traffic lights at very, very few on-campus intersections. But that is for the future. CLYDE B. HILL ••• USF campus engineer MOTELS AREA -Where To Stay • • • Have Fun ... Enioy Your Visit! NEilB and NEIGHBORLY of SOUTH FLORIDA Folks who are traveling back and forth to see their sons and daughters, brothers and sisters, and sweethearts attending the University of South Florida as well as other Tampa universities and colleges, will find special enjoyment in the facilities provided by these Tampa motels. It takes only a telephone call or a postcard sent to any one of these represented here to obtain accommodations. Each one of these motels is modern • • • providing the finest facilities available today th,at will make your visit to Tampa most pleasant and enjoyable. Air-conditioned rooms, swimming pools, television ••• all add up to the sum total of what you would expect to find in the finest motel living at nominal cost. You will appreciate the courteous and attentive service. Selecting one of these motels for your visit to Tampa will be a memorable treat, and each represents, in service alone, an inivitation to visit Tampa again and again. So plan now for the months ahead to personally keep in touch with members of your family attending the unl versities and colleges In this area, and check one of these motels on your list of places to stay when in Tampa. One of Tampa's Finest Twenty units, some of them are adjoining Family rooms . located at the corner of ( U. S. Business 41 and 92) North Florida and H i llsborough Ave. Right next to Howard Johnson 's and just a short drive to the University or to downtown Tampa. Each unit has a telephone, television and is air conditioned. During the winter season your comfort is assured by Central Hot Water Heating. The City Busline is quite close to take you into the center of the city, leave your car at the Motel and avoid congested park ing downtown. The Dutch Motel also provides Free Limousine Service to Tampa's International Airport. Phone 3-690 I. GREEN ACRES MOTEL Your First "Home" at the North Edge of Tampa About three ( 3 I miles from the University at 14340 North Nebraska Ave. This is U. 'S. 41 coming into Tampa from the North. We have ten ( 10) units, 4 of them are 2-room efficiencies ••• perfect for family vaca tions ••• complete with television, central heating and tile showers. While visiting faculty or students at USF, you 'll find our location most convenient, quiet and restful, with a large well-kept lawn for relaxing. We honor all national credit cards, so call Otto or Beatrice Green at WEbster 5-5619 for reservations. GRIFFIN'S MOTEL COURT Will Do All We Can To Make Your Visit Pleasant Twenty-five ( 25) units at 3415 Nebraska Ave., downtown in the heart of all activities. Some of these units have adjoining rooms for family groups to enjoy while visiting Faculty and Students of the University. The downtown location is just a short drive out Nebraska to the through street (Fowler Ave.) to the Campus. Many other Tampa's points of interest are within minutes of our location and you'll find a variety of fine res taurants nearby. Our phone number is 2-9475 or 2-8990. HACIENDA MOTEL COURT Heated Swimming Pool Only about 2112 miles from the University and well located within easy driving distance of Tampa's many other points of interest. On East Hills borough Ave. ( U. S. 92) at 4115. I 00% air conditioned ••• Overnight and Kitchenette units with television. Central heating. Here is a perfect location for family and friends of facu,lty and students, near restaurants • and markets. For reservations phone C. Garcia (owner-manager I 3-9744. HANCOCK'S HOTEL COURT In Downtown Tampa .•• Close to Everything Thirty-five (35) Units •.. some family accommodations. All are 100% air-conditioned and have steam heat. Telephone ••• Free Television .•• Radio ••. Refrigerators •.• all Tile Baths, some combinations. We've tried to think of everything to make your visit with Faculty or Stu dents of USF, in Tampa a most memorable occasion. Located at 2104 Florida Ave. (Business U. S. 41) we're not too far from the Campus ••. in fact, we are close to everything. For reservations, call George or Floy Hancock, Phone 2-5594. All national credit cards honored. ROCKY POINT BEACH MOTEL A Commercial Motel With Resort Luxury Rocky Point Beach Motel and Redaurant features a total of I 07 air con ditioned units with privat-e beach and ski school, heated pool, coffee shop, cocktail lounge and restaurant. Commercial rates the year round ••• Ample Free Parking. Reservations: Phone REdwood 6-4151. ROYAL POINCIANA MOTEL Swimming Pool, Luxury, Relaxation at Reasonable Rates Thirty I 30) modern units ••• all rooms are air-conditioned. Some with television. Overnight rooms and kitchenettes with electrical refrigeration. Located at 3905 Gandy Blvd. ( U. S. Hwy. 92 I a short "easy traffic" drive from the University . Near fishing grounds, Gandy Bridge, MacDill Field, Shopping Center and many of Tampa's better restaurants. Whether you're staying overnight or spending a few days visiting faculty or students of USF, you'll en joy driving a little more to have the best. Phone 61-9331. SULPHUR SPRINGS MOTEL A "Homey" Atmosphere and Most Convenient Location At 9709 Nebraska Ave. ( U. S. 41 I just one mile south of the east-west (Fowler Ave.) thoroughfare into the USF Campus. Fourteen ( 14 I fire proof units ••• air conditioning ••• television and Kitchenettes optional. Attractive term rates for students and instructors. Nicely landscaped grounds and an overall homelike atmosphere makes this location one you will want to return to each time you are visiting in the Tampa area. A truly fine place for families visiting faculty and stu dents at the University. Phone the Phillips for reservations ••• WEbster 5-4845. TAMPA PARADISE MOTEL About Five Minutes From the University Located at 12208 North Florida Ave. ( U. S. Businen 41) just one block north of the main street (Fowler Ave.) to the University of South Florida. We have nine (9) units, some with housekeeping equipment ••. all air conditioned and central control steam heat, Beautyrest beds and all tile showe rs. In fact, all modern conveniences in a fireproof Permastone building. We are out of the congested traffic area and you'll find some fine restaurants in the immediate vicinity. For reservations phone A. George at WEbster 5-9856. TRAVELER'S MOTEL And a Swimming Pool, Too! Individual brick cottages, some built for family accommodation. All units are air-conditioned and have phones. Individually controlled heat. We're really proud of our beautifully landscaped grounds, and we're sure you'll enjoy your vis if here with family and friends at the USF. Close to Campus, too ••• Just 5 blocks north of the main University street, Fowler Ave. . ••• at 12400 N ebraska Ave. For 11A Night of Luxury, .. phone Roger Carignan at WEbster 5-3360.

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10-C THE TAMPA TIMES, Tuesday, August 16, 1960 PHYSICIAN. NURSES ON CAMPUS USF Medical Staff Is Small; But Will Expand A doctor and two registered nurses will be on hand this fall when the University of South Florida begins classes, with plans for a regular infirmary as the school grows. The health clinic will be in the University Center building this first year when virtually no students will be living on campus. Dr. Howard Johnshoy, dean of student affairs, said the first residence hall should be ready for the 1961 school year, and two more dormitories are to be built before the fall of 1962. To Serve Three Halls "To serve the three residence halls," he said, "there will be a central service core building, Tall Girl Center NEWEST CREATIONS IN WOMEN'S WEAR FOR TALL GIRLS One Stop for All Your Need! 1726 S. Dale Mabry Tampa 9, Florida Also Tall Fuhions By Countney, Inc. 606 North Orang e Avenue Orlando, Florida-GA 4 0331 to provide food service and a recreation area for the dormi tories surrounding it. We be lieve that in that first service core building, we will place in firmary wards." At present, the Health Clinic will provide any immediate medical attention that might ever be needed by a student, pending transfer to one of the Tampa general hospit als in cases where hospitalization is re quired. Dr. Johnshoy said, "We plan to have a medical insurance program for all students, paid from part of the student fees. Most of the students will be commuting from home, but the program is set up in such a way they can use it with their own family doctors. " Double as Ambulances One thing the dean has plumped for is to provide the campus security force with spe cial emergency vehicles which are equipped to double as am bulances, in case of such need. "If someone had to go to the hospital," he noted, "that would eliminate the dead run of an ambulance out to the campus to pick up the patient." The health clinic, as most other branches under student affairs, will emphasize teaching in addition to purely remedial activities. "We want to get students to see the necessity of tying in good living with good hcalth," Johnshoy said. "The medical aspect is not only to repair ill nesses, but also to lead students into u n d e r s t a n d i n g about health." PHONE 2 to start a Save By Mail Savings Account (with a Firat Federal Save By Mail Account, YOU may save in person whenever YOU like.) Try it today. It's fun. Dial 2-0641 in Tampa to start your savings account ••• or tear out this ad as a rem inder to call soon. Current Annual Dividend : Computed semiannua.lly Member Federal Saving! & Loan Insurance Corp. Member Federal Home LocLn Bank System 408 FRANKLIN ST. 1920 E. HILLSBOROUGH 409 TAMPA ST. 721 S. DALE MABRY Mechanized Walter Bauer (on right) explains to prosp ective U niversity of South Florida students Judy Smith and Forrest Reeve the workings of the machine room where records are handled by IBM machines. The work of students tabulated by the machines 'will be catalogued from their first day of registration through out their careers and as long as there is a university system. Records: BREADTH NEEDED TO MAINTAIN DEMOCRACY No Sidelines in Life Of Liberal Arts Dean "I'm afraid I'm not a glamorous person," said Dean Russell M. Cooper, "because I have no hobbies." He seemed distressed, as he gave that reply to a news man's routine question. After all if anyone is dedicated to the theory of educating the "whole man," it is the dean of the College of Liberal Arts at the University of South Florida. But if he has no hobbies in the us ual sense of the word, it is only because this 42-year-old doctor of interna tional law is so wrapped up in 'everything" that there is nothing left over to be called a sideline. D r . Cooper, who is among the top brass nationally in or ganizations devoted to im proving higher education, says, "Breadth of perspective is more important than deep expertese in one n a r r o w field." Cites Education Battle He was speaking specifical ly about the standards used in selecting faculty members. But the statement sums up where the emphasis is going to be in the College of Liberal Arts. with the breadth to maintain a democracy.' ' Just what is the College of Liberal Arts to do for its stu dents? To Build Leadership "The College of Liberal Arts," Cooper said, "will build on the College of Basic Studies to round out the stu dent's basic education and give him the equipment for creative leadership as well as a cultivated and understanding way of life. Basic studies s t a r t him well, but doesn't complete his education. In fact, a man never completes his educa tion, but continues it all his life-we hope. "That is the major function of this college. A second func tion is to prepare the student for some kind of occupational responsibility." In many cases the graduate Js ready to go immediately into his life's work, but in creasingly there is the need for graduate or advanced pro fessional training. tive has . gone into selection of faculty when research activi ties are considered. There will be all sorts of research and publishing in s p e c i a I i z e d fields. "But," Cooper said, "in addition many of our fac ulty will have an interest in interpretive res e arch, in showing, for example, the re lationship b e t w e en zoology discoveries and physics. Finding Out Thines "One of the desperate needs today is that scholars are finding out things-but men in related fields don't know it." What Cooper has in mind, in the way of tying together the related knowledge from traditionally separate fields, may be so novel that some difficulty is encountered in findin g professional journals broad enough to handle them. DR. RUSSELL M. COOPER "In that case," he said, " we • , • aims at international may have to turn to more pop-understanding ular magazines such as Harper's." c o m e increasingly critical Students may specialize in areas. The typical university one discipline, such as chem gives little attention to those istry, but they also have dis areas in general studies. tinctive opportunity in this "We plan to develop basic college of Liberal Arts. If 1 d they choose, they may major courses for genera stu ents division-wide, such as in Na to become as familiar with tural Sciences. the literature, viewpoints and USF, FSU, UF Plan Jointly in Some Areas USF and its sister state hassee school without loss of institutions, the University of credit. Florida and Florida State, Two Y e a r s at USF also have worked out joint pro-would be available for those going into the field of nurs grams in training the state' s ing. After those two years, youths for some professions, the student would transfer d and other joint programs may the beginning of the summer be fonnulated later. to the College of Nursing at FSU. Under the joint programs, tbe student can attend USF for basic work then, as he is ready for m o r e advanced training, switch to one of the schools farther a w a y from home. One example is engineer ing. The joint program calls for the student to take three years of his training at USF, and the remaining two years (of the standard tive-year course) at the University of Florida's college of engineer ing in Gainesville. Students who satisfactorily complete the course will re ceive two degrees. There will be the Bachelor of Arts from USF as well as the Bachelor of Science in Engineering from UF. Similar joint programs have been arranged with Florida State University in the fields of home economics and nursIng. Students who wish to ma jor in home economics will take their first two years of work at USF, then enter the junior yea r of the College of A WARM WELCOME TO ALL STUDENTS, FACULTY and STAFF of University of South Florida We join with Tampa in congra t ulating you on a beautiful surrounding for higher education. We hope it will be our pleas ure to serve you often. Again, We Sa y Welcome --frmn --VIVIANO STEREO & HI-FI CENTER 6745 H. Armenia-Ph. WE 4 WE OFFER A GIFT OF WELCOME TO U.S.F. STUDENTS 12 CARTRIDGES OF SKRIP WRITING FLUID The biggest cartridge made! Choice o f colors , •• perma nent or washable. WITH 5HEAFFER:5 CARTRIDGE FOUNTAIN PEN For the smooth, easy writing only 1 good founta i n pen can give you, You'll SEE and FEEL the difference ! LIMITED TIME OFFER! GET YOURS NOW! . . . . .... Go& Je,.rel'fyCo. • TAMPA • \.AK E UVoiO • FORT M YERS • SARASOTA "There is a pitched battle going on (in the world)," Dr. Cooper said, "between those who seek breadth of perspec tive in education and those who say 'We don't have time for that.' There is some pioneering in this college, as elsewhere through the university. "A number of college presidents have told m e how they envy us the chance we have here of starting fresh," Dr. Cooper remarked. "There is an ex citement about i t that almost crackles in the air." No Departments aspirations of the Chinese, In"T h i 5 is a development dians and Congolese as they you'll see coming," Cooper are with those of England said. "We're in a position as and France." a new university to take ad-vantage of what we see as a 812 FRANKLIN ST. Cooper "I think it absolutely crucial that we de-t"That latter viewpoint can be fatal. Japan and Germany tried it, and they trained good technicians-but not p e op l e velop a citizenry which under stands and knows those peo ples. " This idea of broad perspecCafeteria Gets Food Contract For First Year We extend our COME, GHBOR One of the major differ ences, from long-established universities, is that there will be no departments. That is to say, no chemiStry department, no physics department, no music department. "We want our people (fac ulty) to have a much broader perspective," Cooper said. "We wi11 have four divisions instead of 25 departments. For instance we will have a concerted natural science program, rather than 10 narrow programs within that field.'' The truth is that as special ization has grown in America, chemists for instance, lose touch with what biologists are discovering and vice versa, and yet their discoveries over lap. A new science called bio chemistry de v e 1 o p s , then races off into its own watertight compartment, neglect ing over I a p p in g work in physics . Morrison's, the cafeteria and restaurant chain, will operate the University of South Florida cafeteria and snack bar this year. best wishes for success and good health to each and every student of the UNIVERSITY of SOUTH FLORIDA The palms shown above at the n e w Univers ity of South Florida mark another first for I Holmes Nurs eries . Planting trees as large as these requires heavy equipment and a lot of know how. Holmes has both. Rely on him for all your landscaping problems , •• big or small. P.O. Box 417, Tampa 1, Fla. 1(2 Mi. S. of Apex . No . N ebraska Ave. "There is an inter-relation ship of knowledge." Dr. Coop er said. "We are making an effort to bring back to some meaningful relationship these splinter disciplines w h i c h have moved out and away from each other leaving the layman bewildered." Cooper, a native of Newton, Iowa, is a graduate of Cor nell, who obtained his masters and doctorate at Columbia University. He also did gradu ate work at Geneva, and ha-s been on the faculty of Cor nell and the U niversity of Minnesota. Taught Political Science In his strictly t e a c h i n g days, he taught in the fields of political science and inter national law. That may have its bearing on another ap proach his college will make to rounding out the student completely . Dr. Cooper said: "We are cognizant that we are living in the '60s and not the '40s. By starting fresh . ve can throw impetus into what seem the most compel ling needs of our times. "For instance, Asia, Africa and South America will be-This is a growing custom on college campuses, under which the economies of a giant food operation can be obtained. University Business Manager Robert L. Dennard said the school keeps control of prices and quality. One result is that students will have available a food plan, providing 21 meals a week for $11, which breaks down to 52.5 cents a meal. USF To Operate Own Post Office The University of South Flor ida will operate its own post office, in the University Center, this year. The U.S. Pqst Office will de liver mail to, and p ick it up at, t h e university's office on the first floor of the center building. The university's own mailman (or it might turn out to be a mailwoman) wi11 make de liveries around the campus. Engineer C lyde Hill, who will supervise the mail service, said that eventually the mail will be delivered to dormitories on campus, as they are built, rather than having one central post office housing all student boxes. Each Fraternity and Sorority Party will always be a success with ... Holsum the Premium Quality Bread!

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THE TAMPA TIMES, Tuesday, August 16, 1969 11-C MAYBE BOOKS WilL SAVE THE WORLD Library Head Created One • A-Bomb City Elliott Hardaway, who bears moved around,'" said Hardaway, in reply to questions, "was to regional libraries through Japan chief for creating his quick smile, "but go around the sites each with a selected the Umverstty of South Flonda 1s lots to be satd for movmg for the regtonal libraries we f 15 000 1 d library, has established libraries some." built, and then get them organ0 • or so vo umes . an before -for instance, at Hiro-Part of that getting around ized and operating. I remember several hundred current JOur-shima after the A-bomb. was the nearly four years spent going into Hiroshima to try to I nals. The library director said: This native of Nashville, in Japan, just after World War find a building satisfactory for "Japanese professional men Tenn., who was hired to start II, as associate chief of the a library. Of course, there was had been cut off from the jour the university library before the C.ivil Information and Educa-none, and we had to build one nals from about the time of the school had so much as a name, tion Section of Gen. MacAr-there. Manchurian incident in the llas a rich background in library lhur's staff. Crates of Books '30's. They had been cut off from work. "It looks like I sure have "My job generally,'' he said "Elsewhere we would reno-the scholarly world for 20 vate a hire a staff and years, and they were real1y ship volumes in by the crates."jto read what.we were supplymg. Economical! Practical! Stylish! set up 15 or 16 "This was very satisfactory Back to Campus in a smart new AUSTIN! See our complete display of fine foreign cars! FRANCHISED DEALER: e Rolls Royce e Alfa Romeo e Morris e MG e Sunbeam e Lancia e Hillman e Saab e Austin 0 Jaguar ONLY FULL PRICE Delivered In Tampa! SHEPPARD'S IMPORTS 1413 South Howard Ave. Phone 87-7191 Open Nightly Till 9:00 • •.. This book makes his college education possible A young man needs many books for a college education. But the most important of these is the book that makes it all possible . . . a pass book for a savings a ccount with us. Why not open an account for your children's education 't Start it while they're young and add to it regularly ... it will earn excel1ent returns over the years ahead. Stop in and see us today I Current Dfvidend work, for no one could be more grateful than they were. " Hardaway is as enthusiastic about books as any librarian. "We librarians say books could save the world," he commented, "and maybe they will." Math Mistake But he has not always been a librarian. He received his bachelor of arts' degree in Latin and a master's degree in mathe matics from Vanderbilt Univer sity at Nashville: O.f the mathe matics, he says now, "That was an error on my part. I like it, but I realized then that it wash't my field." He taught a year in the public s c h o o 1 s at Nashville. "Those were depression days,' ' he re calls, "and I co u 1 d n't j us t leave." Finally, he was able to go, as he hope d to do, to the University of Illinois, where he received his master's degree in library science in 1940. Later he worked at Eastern Nort h Carolina Teachers Col lege, and then went to the Li brary of Congress where he was cataloguer in physical sciences. "I guess they thought my back ground in math qualified me for that,'' he said. Small College Then he went to Nort h Dakota Agricultural College as head librarian. Where the Carolina work was nearly specialized as to the requirements of a teach er's college, this was strictly a n agricultural college. Both, '1owever, were small and, as Hardaway recalls, " I could know everybody and what they were reading . " The Japanese tour of duty came then, followed in 1950 by the associate directorship of the library system at Louisiana State University in Baton Rouge. There he was the chief of tech-nical processes and picked up some more valuable experience about establishing a new library. During his LSU tenure, t b e school was planning a new li brary that has subsequently been built. From LSU, Hardaway went to the University of Florida at Gainesville as assistant direc tor of libraries, the post h e was holding when he was hired as of Oct. 1, 1957, to become di rector of the library at the Uni versity of South Florida. Co-ed Daughter Hardaway and h is wife, have one daughter, now a junior at the University of Florida. "I al ways thought she would attend a college where I was working," he said, "And when she became co lle ge-age, it turned out to be impossible." Hardaway is dedicated to en-couraging more reading . "With all the things going on about us, from the cold war to the tremendous strides in scientific achievement, I d o n't see how people keep from reading,'' he said , "but they do. I suppose tanJpa federal Consultation At No Obligation most people prefer to t alk." If he had his way, all students at the university would be give n • sav1ngs Come in, call or write any one of 4 convenient offices: h a reading test for speed and t ese comprehen sion. "And then," b e & Loan Association DOWNTOWN : Franklin at t..fayette •••••••••••••••• Phone 2-0881 214 Lafayvtte Street • • • • • • • • • • • • • • • • Phone 2 -0881 JNTERBA Y : 3404 South Dale Mabry , , , ••• , • , , • • • • • • Phone 68 TEMPLE TERRACE: 9375 56th Strevt , • , ........ , • Phone WE 8-4242 said , "every one of them would be gi ven some special assistance to bring his reading standards up. I would like to see this applied to every student, not just to the poor students who usual ly get this kind of special help. " "If we can just get students to read." be said, "we wouldn' t need anytlting else." off to they go -a great beginning! A future as bright as all tomorrow-opens for our new University of South Florida and for the men and women who will hold the honor of first upon its handsome campus. It's a new day -with new ideals, new responsibilities-new opportunities and a brilliant new of life for our entire community. Youthful. Culture!. Mature. Wolf Brothers joins in a thunderin.g welcome to the University of South Florida, its faculty and students. Franklin at Zack "One of Amertca s Fine Store1,, ,

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The STUDENT in your family CAN AFFORD COLLEGE with PENINSULA STATE BANK•s Exclusive Savings Plan r College days are not faraway, and to make sure your son or daughter will be able to •+tend the college of his or her choice start saving nowthe easy way-one semester •t a time. Come in and talk to the folks •t Peninsula State Benlc about the exclusive new SAVE-ASEM ESTER Plan. Come As You Are Bank From Your Car 1506 S. DALE MABRY COR. NEPTUNE WHERE TAMPA SHOPS FOR QUALITY FOOD AT LOWe e e LOW ••• PRICES e •• Plus MERCHANTS GREEN STAMPS TAMPA • Hillsboro At Armenia 4119 GANDY BLVD. DR. LEWIS B. MAYHEW •. director of evaluation services, institutional research made by the university. The lean and rangy Mayhew, perhaps remembering his years of wartime Army serv ice when he was a major, says, "You might call the of fice of institutional research the G-2 or intelligence sec tion." The other part of his duties, evaluation services, is the one that students will probably be most directly con cerned with at once. This office Is going to give tests. That covers a good deal of ground, but most particularly this office will prepare, ad minister, score and analyze the final examinations in all Basic Studies courses. Half of a student's grade in the course will be given by his Instructor on the basis of what the student does in regular class work. Dr. May hew said: "The other :10 per cent of his grade will be determined by the final examination which this office will pre pare." This doesn't mean that the 42-year-old Mayhew is going to write these exams single handed, from some ivory tower. One teacher in every division of study is jointly as signed to the office of evaluFOOD FAIR EXTENDS A HEARTY WELCOME TO THE UNIVERSITY OF SOUTH FLORIDA AND WISHES SUCCESS TO STUDENTS AND FACULTY ation studies. That teacher will confer with other teach ers, draft an examination with Mayhew, then have it reviewed and approved by the rest of the faculty. Change Each Semester "New examinations in every course will be drawn up every semester," May h e w said, adding dryly , "That will solve a number of difficul ties." Many of the examinations will be machine-scored. In fact, the scoring system and statistical method of computing grades is fairly elaborate, but Mayhew explains that is because "we believe that test ing is important education ally. And we believe in these multi-section courses that all students have a right to be judged by a common yard stick." The typical 150-question multiple-choice • examinations won't necessarily be the complete exam. Dr. Mayhew said a final exam in functional English, for example, may in clude that objective type test, plus a theme, plus a taped speech. A foreign language exam probably will inc lude 1t tape recorded portion when ques tions and answers ure given orally in the foreign language. This admittedly presents a problem of administering the US F LAWN Bahia Grass Chosen When USF officials wondered what sort of grass to plant on their immense lawn, they did just what you or I . may have done -they con sulted t.heir county agent. Paraguayan bahia was the recommendation that Hills borough County Agent Jean Beem came up with, and the landscaping crews have been planting it on a broad scale. C a m p u s Engineer Clyde Hill, w h o s e jurisdiction in cludes t h e grounds-keeping department, said, "Paragua yan bahia is a tough grass that requires very little fer tilizer, is not affected by bugs and which stays green the year round." Budget to Watch All these things are im portant, especially when there is a budget to watch, for the grass has been seeded by the acre. A b o u t 50 acres were planted on each side of the south entrance road early in the summer, and another 35 acres in the Mall later on, in a race to have a green campus by September. Hill said the g r a s s was seeded at 30 pounds to the acre in the front portion of the campus, and at the rate of 50 pounds to the acre in the Mall. "We want to be sure that gets a good cover before classes begin," Hill explained. no Sidewalks Students will be discour aged f r o m walking on the grass, but whatever happens will probably be taken philo sophically. Hill said, "It was suggested that we build no sidewalks at all this first year, then build them wherever the paths showed students did the most walking." The trouble with that idea is that this is a school that is g o i n g to be building constantly from now for some years to come. Student trails would surely be changing just as regularly as new building came into use. Incidentally, the grass sown along a 150-foot-wide strip bordering Fowler avenue, from 46th to 30th street, is not Paraguayan, but Pensa cola bahia, SPORTS HEADQUARTERS FOSTER Sporting Goods, Inc. 117 E. Lafayette St. Phone 2-2502 Footbl!ll, Baseball, Basketball, Golf, . Tennis, Physical Education Supplies l!nd All Uniforms for T earns Distributor for Rawlings-Riddill-ConversePennsylvania & Spalding Congratulations UNIVERSITY OF SOUTH FLORIDA We are grateful for the role we were privileged to play • the planning and In . 0 of offices and equ1ppmg your new • facilities. serv1ce this undertaking could not a b I e without the Our success in not have been splendid teamwork I of the following: WILLIAM B. GRINDELL for interior design AND TO •THONET INDUSTRIES, INC. • AMERICAN CHAIR COMPANY • ALL-STEEL EQUIPMENT CO. as principal manufacturer-suppliers of furniture installed. Our Heartiest Wishes for A Great Future! • BUSINESS EQI)IPMENT COMPANY 200 SOUTH TAMPA STREET, TAMPA. FLORIDA • THE MAXWELL COMPANY 601 34TH STREET SOUTH, ST. PETERSBURG, FLORIDA • FOOD SERVICE EQUIPMENT CO. 1121 TWIGGS STREET, TAMPA, FLORIDA )

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.,I II One of Tampa's best known companies is helping to build the firm foundation on which the new University stands. Bay Concrete Industries, Inc., has already made major pours en four University buildings. Bay Concrete's clean orange .11nd white striped trucks were radio-dispatched to the cam pus, c a r r y i n g out Bay's familiar slogan "S u d d en Service." Lonnie 0. Wallace, Manager, .11nd his staff are proud to be a part of this great project. Concrete Ind., Inc:. Orient Rd. Contract for Electrical Installation The contract for the electrical work on the Administration Building was one of utmost importance, as this was the first building to be completed and occupied on the University of South Florida campus. This honor was bestowed upon L. E. Dyal Electric Company, Inc. of Tampa. The master craftsmanship exhibited in the over-all electrical work would certainly be justifiable cause for this Tampa firm to warrant the praise they have received. The careful selection and expert in.tallation of the many electrical fixtures was a clear indication of the conscientious and reliable electrical work for which the l. E. Dyal Electric Company is well known throughout the Tampa Bay area .. The Administration Building of the University of South Florida is only one of many in e long line af thor oughly satisfied customers. This Tempe firm has established an enviable record in the electrical con tractors field on the west coa.t of Florida. Any builder is indeed for tunate ta be assured of dependable electrical work by having l. E. Dyal Electric Company, Inc., ( 207 W. Hills borough, Tampa) for his electrical sub-contractor. .' THE TAMPA TIMES, Tuesday, August 16, 1960 13-C .s. • D ISTRAT 0 UILDI G • • • FIRST TO BE COMPLETED and OCCUPIED on UNIVERSITY of SOUTH FLORIDA CAMPUS. This Historic Building was Constructed by JONES-MAHONEY Corp. General Contractors of-Tampa f Sheet Metal Work By . .Seminole Sheet Metal Company 2320 W. Columbus Drive Tampa, Fla. Earth Removal and GradinCJ By J. W. Conner & Sons 41 00 East Broadway Tampa, Fla. HEATING and AIR CONDITIONING In kee . ping with the patterns of progress indicated by the establishment of the University of South Florida, the most modern facilities were installed for heat ing and summer air conditioning with Natural Gas by the Peoples Gas System. The administration building (as pictured on this page) must be healthfully air conditioned in the cleanest and safest way, and with the most modern equip ment to be conducive to the arduous tasks involved with running a University. The choice of Natural Gas is another indication of the superb planning that will make Florida's newest University a credit to the nation, and a model for future institutions of higher learning. ...I:'G.A.S SYSTE:M This cleverly designed patio garden with all its tropical planting is a creation of Culbreath Landscape Nursery, 2301 Swann Ave., Tampa, Fla. You will also find the unique planning of the outdoor reading and study patio at the LIBRARY BUILDING on the University of South Florida campus, to be an outstanding example of the skill and imagination of the Culbreath Landscaping Nursery. This outdo or area reflects the natural, quiet atmosphere so characteristic of outdoor tropical gardens ••• the clever selection and arrangements of plants and shrubs suggest a harmony that is condusive to quiet meditation, thoughtful reading and concentration. A wide spacious garden area, rimmed with an artistically designed wall, beneath a canopy of lofty palms.

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14-C THE TAMPA TIMES, Tuesday, August 16, 1960 Cool Verandas, Sunny Courtyard: Eastern Elevators CBOTH PASSENGER & FREIGHT) were ittstolled in the Business Students Promised 1 More For Their Money1 College Union . . Cafeteria Building at the UNIVERSITY SOUTH FLORIDA by EASTERN ELEVATOR COMPANY 6300 N.E. 4th Ave. Miami, Fla. 3800 4th St., N. St. Petersburg, Fla. WELCOME TOT AMPAU.S.f. Faculty, Students and Staff!! ••• and you students fake particular notice of this FILE A • DESK The amazinq combination DESK • FILE • STORAGE CABINET. 42" high-29" wide-18" deep. DELIVERY CHARGES EXTRA File-A-Desk ••• It's a Desk and a File and a Storage Cabinet-All in one! ••• It's Just the Thing for Books and Notepaper ••• It's Ideal for Every Student Use from Studying to Researching or Just Plain Writing Home for Money. ALL SCHOOLS TAKE NOTE!Why not get a 2-drawer file for each classroom? We have them and the price is right! Commercial Equipment Co. ---------------------1904 Grand Central Phone 8-8808 Tampa 1, Florida TODAY'$ THE BEST DAY to get a Ad started. The sooner you tell, the sooner you'll reach the right party. Ph. 2-4911 USF Draws Students Nationwide The Univer sity of South Florida has attracted students from three corners of the nation this fall, in spite of s h or t a g e of dormitory space. The girls lucky enough to get reservations for the rooms in the U n i v e r sit y Center building include students from Washington State, Main e , New Jersey and points in Florida from Jacksonville to Key West. Quarters for only 50 girl students we r e available on campus this fall, and they were committed early In the summer. A full do r mitory building , with accommodations for 400 students, will be built by next summer, with a second build to follow soon afterward. FROM OTHERS Library Gets Help WE JOIN IN WELCOMING THE UNIVERSITY OF SOUTH FLORIDA TO OUR THRIVING COMMUNITY! SULPHUR SPRINGS FIRESTONE YOUR NORTH TAMPA HEAD9UARTERS FOR • Tires and Auto Accessories • • • • • Complete line of PHILCO APPLIANCES and TV ••• ZENITH TV and KELVINATOR APPLIANCES • Bicycles • Sporting Goods • Fishing Tackle • Hardware • Tools SULPHUR SPRINGS RfMfeM 8518 NEBRASKA WE 4-6119 TO THE UNIVERSITY of SOUTH FLORIDA FROM TAMPA'S NO. 1 SHOPPING CENTER! OPEN 'Jil. 9 P.M. A NEW LANDMARK • • • THE UNIVERSITY OF SOUTH FLORIDA MAIN ENTRANCE ADMINISTRATION The opening of the Univers ity of South Florida is, without a doubt, one of the most important events in the long and colorful history of Tamp a. The University will bring many things to th• city that will affect in, one way or another, the daily life of each and every inhabitant of the entire country side. The new population of faculty I • nd studenh that will become a part / \ "\ of the c i ty, a population that will / •\ , increase in the succeeding years. The /\, // gnat economic benefits that will be {...,...,•: .J added to the welfare of Florida's West " Cout. The prestige and cultural eon• tribution that a fine university adds to a loca I e. And last, but not least, the "word of mouth" advertising that this magnificent university will give to Tampa. HAVATAMPA CIGAR CO. Tampa, Florida sla to Flo1 !all' T loo] onlJ the like last H onlJ han ing

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Campus Engineer's Biggest Student Thinking Is Basic Studies fighting time." can. slow the building.of a versity in September, 1958, al-That was the conclusion such as creating a umthough he was most assuredly . vers1ty campus. There was a . . . D f A • u s F Clyde H1ll reached when asked steady procession of visitors: connected w1th 1ts creation even t whether he has had one out"lVlr. Hill, the latest word before tllen. He is one of the e a n s I m a . standing headache in helping is a delay with the air-conditiontop staff members who already to get the University of South ing bcca . use the_ manufacturer w _ as living in. Tampa when . . has a stnke on h1s hands." h1red. Formerly, he was coFlonda campus ready for th1sl "1\Ir Hill we can't get that ordinator of building design for D sd J I<' h 1 I !all's opening. right-hand door, on the left-hand Pullara, Bowen and Watson, . 1 ncy . rene las The bespectacled, athleticside, of the east wing of the and as such worked on the adsome JOkers up slee_ve for looking Hill gave that answer building to close propministration build_ing , w h i_c h the freshmen hls ColI ft d l'b t' . erly. that Tampa arch1tectual f1rm lege of Basic Stud1es at USF is the same old stuff.' We will try to make it more exciting to avoid that." French was born in Superior, Wis., Jn 1894, and attended Su perior State Normal which is now Wisconsin State. He began teaching in 1916 in the high school at Superior, then served two years during World War I, taking part in the battles of St. Mihiel and Meuse Argonne. on Y a er some e I era IOn, m "Mr. Hill, the contractor fordesigned. the manner of engineers \\"ho got to order the master-plaster Hill is a native of Fulton, Ky. next month. . . like to be precise down to the lilting-tilter rig. Can you exHis college education was inExample No. One: 1ll phys1cal last decimal point. pedite it?" . . by as an e.I?science courses the students are Hill . ". r It Those are the mmute-by-mmgineermg of.f1cer w1th the A1r going to be asked to work out IS campus en.,mee ute type problems that have Force during World War II, . ' only took a couple of hours fallen at Hill's doorstep. Those when he. served more than two Without benefll of modern re hanging around his office dur-1 around him say J.1e has remained years in tlle European Theater. fined instruments, the answer ing the summer to see some lcalm throughout. a civil engineer. to this question: Docs the sun go around the earth or ()oes tlle Headed Navy Program During World War II, inci dentally, he was coordinator of the Naval Flight preparatory pJ"Ogram at Colgate University. Before that, however, he taught TRAVELING To and From TAMPA or ANYWHERE in the WORLD ••• ENJOY Care-Free ... • TRAVEL all arrangements nwde by a TRAVEL AGENCY with EXPERIENCE! earth go around the sun? "They'll snort that they ' ve known the answer to that all their lives," chuckled the dean. in public schools and colleges, "But when we have them exand along the way received his amine all the evidence they can ., doctor's degree in chemistry. gather without refined instru-He was on the Colgate faculty ments, they'll find that either from 1932 until 1954, first as a I d t 1" d teacher of c h e m i s try and, answer s JUS as va 1 as through successive posts, serving U1e other. Of course, thls is no joke DR. SIDNEY J. FRENCH as Dean of the Faculty for the 1 really. This is an example of an last 10 years. emphasis on teaching methods • • serious tricks From 1954 until 1958, he was with a deep-lying purpose. up his sleeve Dean of Rollins College, at Win ter Park, Fla. He has served as Think For Himself Normally, that will mean three consultant for .. . colleges and umverstbes m the . It 1s to stu<:Jent to of them one year and three the development of general studies, thmk for h1mseli, said second year, leaving room for as well as for the Japanese Min-French who started teachmg . f Ed t" H th b k ' 1916 two other elective courses each 1stry o uca 1on. e IS e m . ear author of numerous research . If we spend time Y . .. . . papers in chemistry, and espedomg this, mstead of to French sa1d, I don t thmk cially in the field of alloys of cover so much ground m our our courses are unique, but we rare metals. One such alloy is courses , the student would come . d f h 0 t much better To really learn hope to make them more vital name or rm. student has 'to do it himself: than has been the custom. They A friendship developed be grappling witll the problems are not mere of tween Dr. French and USF Pres himself rather than being a by-edge-they go mto the subJect ident John S. Allen when both stander or observer." as .. deeply as ?an. were on the and Dr French added "This is And we WJ!l stnve to relate collaborated m teachmg and the difficult kind of teachthem. when you, meet writing projects. ing there is-.for a teacher to problems life , they d?n t fall keep his mouth shut and let the n e a t 1 ,Y 1 n t 0 categones, but student figure it out for himmerge. self . " 1\lake Courses Exciting '!'his is called "problem-cenPhysical Education Proficiency Required tered" teaching, and at the UniThe college will be striving to Proficiency in four physical versity of South Florida the conmake its courses exciting. There education activities is a re cept is being 'pushed. will be interdisciplim t for a degree at USF. nary courses avculable for stuqurre en . For All Freshmen dents ready to plunge ahead, Students may take exammaThe College of Basic Studies and .there wil.l be the chance to to demonstra_te this pro is the one that all freshmen rece1ve cred1t for ? ours e s f1c1ency. If they fail ! they mu_st and sophomores must enter for th.rough the fmal exam then take non-cred1_t m two years of study before movwithout enrollmg. thal particular . acbv1ty. The ing into one of the upper-class "One of our goals," D e an can be sk1pped, h?we":er , colleges . Dr. French said, "The French said, "is to get students w1th the philosophy of the college is that through as fast as they are able, each for a :physical no matter what specialties are in yet not short-change them. " education course, . until mind , the student ougllt to have Aren't freshmen such courses have been passed. a broad background and one in no more than reviews of lugh 'Nrl'o.Y.-.v.-.-.w.l'.-.-.1'.-. .......... e Britton Plaza • North Gate e Downtown e Ybor City where • • • . 1 University of South Florida Students will fincl ••• Poller's looks forward to the opening of the University of South Florida with a great deal of personal pride satis faction. Among the students and admin istrative staff are represented many young ladies who, since their high school years, have selected Poller's to supply their personal wardrobes. Each year, young Tampa women attending colleges and universities everywhere, have depended upon the individual styl ing and fashions from all the Peller's shops. And quite naturally we here at Poller's are proud that we are continu ing to serve these young folks. Through the years, Poller's have main tained a complete selection in keeping with the new trends and ideas of col lege and university students •.. and each year, in addition to the young folks who have been regular customers of Poller's, there is an increasing number who are depending upon Poller's for their per sonal attire. Adding to this pride and satisfaction are the many who have graduated from high schools, colleges and universities and have taken up personal careers in the Tampa Bay area ••• and have continued to make Poller's their fashion MAKES NO DIFFERENCl HOW MANY ARE GOING OR HOW fAR! TRAVEL WITH TAMPA TRAVEL common ll•ith all c the r stu-school subjects? It won't be_ that .. 5 T E R E 0 1. " way at USF. Dr. French said: . ':Y the basic col"That Is the last thing we PROBLEMS ? ? ? ' want. It too often happens th<.t t • • • . SERVICE LOCATED IN THE TAMPA TERRACE HOTEL PH. 2 lege will offer seven courses . a freshman arrives an gooseYALE BREVDO AUDIO All 1 tude n t s must take the pimply and quivering with exSPECIALIST CONSULTANT course in English Communicacitement over c.ollege and 2732 Florid• Ave. Ph. 2 tion and five of the other six. six weeks says m t!Jsgust , 'Th1s .v.-.-.-. ........................ ._._ TWO WAYS to make the world beat • path to your door 1-The time honored method "Build • better mouse trap" 2-Advertise don't needs in a Tribune-Times Want Ad. Ph. 2 I I FLORIDA DESERVES THE BEST The enfrance to th"e Administration Building of Tlie University of South Ftorida, the future leaders of Florida e .nd the nation will c:ome to know and resp_ed thi& &ite e& • aymbol of _greatneu. Yes, Florida deserves the best in everything. We of Publix Markets recognize the fact that the establishment of the University of South Florida offers a maior contribution toward the betterment of Florida. In our own . way we try to contribute to this goal. * 3615 Gandy Blvd. * 1313 S. Dale Mabry * 6001 Nebraska Ave. * 3838 Britton Plaza * 8815 N. Florida Ave. (North Gate) * ' 2724 Hillsboro Plaza

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/rom all of us at 4 STORES! e 208 Zack St. (Downtown) e Britton Plaza e North Gate Shopping Center e 125 E. Stuart Ave. Lake Wales 16-C THE TAMPA TIMES , Tuesday, August 16, 1960 Patio Night Scene at University: Well lighted but quiet are the night hours en closed in the Administration Building patio now, but next month will bring rings of student laughter, and the reflection pool (foreground), now dead still, will ripple alive as it registers passing student activities, both day and night. Police-Type People Keep Tab on USF There will be a police force at the University of South Florida, a 1 t h o u g h no one really calls It that. Heading it up will be super intendent of security and communications. Under his direction will be four patrol men. They will enforce campus police-type regulations and watch for such things as night-time prowlers and fires. Their patrol station ,wagon will be completely equipped with fire-fighting equipment, first aid kit, stretchers and other emergency parapher nalia. Work-Study Plan In Future at FSU A cooperatfve program, per mitting students to attend school half-time and work half time, will be developed by the University of South Florida. BALDWIN'S NEWEST, LOWEST PRICED ORGA SONIC "61" More features than any other organ at ' this price! Cheek these features. They're standard equipment e Two full 44-note keyboards e IS independent tone stops e 13 pedals e Two 12-inch speakers e Centrally located color coded controls ALL FOR ONLY $995 $SO DOWN 4 Years to Pay! Try our "You pl11y , • • or you don't pay" plan 10 FREE PRIVATE LESS'OHS Or Class Lessons 4 Lessons .• $8.00 6 Lessons •• $9.00 The program, seeking to com3120 FLORIDA AVE. OPEN MON. 'TIL 9 P.M. bine practical job experience with related studies, will be open only to superior students YOUR WISH DESCRIBED after they have completed onej in a Tribune-Times Classified Ad will aitraet readers with just what you full year at the university. desire. Make your wish known with a Want Ad . Dial 2-4911. ONLY ELEMENTARY TEACHERS GET EDUCATION DEGREES Education Emphasis On Knowing Subiect Jean A. Battle, presumably the natim:i ' s newest college dean of education, already is finding himself slightly em battled in a longtime dispute over the best way to teach teachers. The pun is the writer's, but the report on the situation is Dr. Battle's. Speaking of some professionals in teacher train lng, the USF dean said, "They think I've sold out to the lib eral arts people." What this boils down to is that USF, In applying its "all-university approach" to teacher education, is riding the crest of a new trend to give potential teachers far more depth of learning than the purely "professional" edu cation courses alone do. Some of the public's criti cism of professional courses has been exaggerated, Dr. Battle says, but he added, "'J'here have been grave mis takes In teacher education, and we are trying to correct them. Termed Salvation "I think this total program approach is the slavation of education, for education is not methods alone but a total program." At the University of South Florida, potential t e a c he r s will find a great emphasis on the courses they plan to teach later, or if their field will be elementary teaching, emphasis on a broad liberal arts education. "We will not give majors in education for those who plan to t e a c h in h i g h schools," Dr. Battle said. "They will make their major concentrations in the College of Business Administration or the College of Liberal Arts. We (the College of Education) will provide the professional courses that are needed." This arrangement, the dean went on, "is a departure from custom so that our students . can get more depth in the sub ject matter they plan to teach." Students who plan to teach at the elementary level will be enrolled in the College of Education b e c a u s e of the state's accreditation require ments in that field. Electric Wires All Underground Utility poles and long wires dipping down between them won't be seen at the USF campus. All wires leading from the Tampa Electric Co. substation on the n o r t h s i d e of the campus are underground. Mercury-vapor street lights are used along the man en trance streets, and to a degree to provide light on the Mall at nigDr. Battle said that as a new member of the executive committee of the teacher edu cation advisory council he plans to suggest that potential elementary teachers be given a liberal arts education in depth. "It is not that they have traditionally had too many teacher courses," he said "but they have not had e no ugh liberal arts courses." He insists, however, "Def initely t h e University of South Florida does not intend to become distinguished in its professional education program by its brevity • • • but by the quality of its program." This move toward a better balance Of courses in teacher training, Dr. Battle said , is a nationwide trend, but one in which the USF is in a better position than most for It has no old traditions to b r e a k down first. Dr. Battle, 46-year-old na-DR. JEAN A. BATTLE • , • not 'professionals'-teachers tive of Talladega, Ala ., came to USF from Florida Southern College, where he was dean of the college. He received his master's degree from the University of Alabama and his doctorate at the University of Florida. An Army Air Force officer during World War II, he has spend most of his adult life as a college admin istrator and teacher. One phase of the College of Education program that is un usual Dr. Battle says, is that there wlll be class visitations for all courses. "Even the first year students will go out and visit elementary or sec ondary schoolrooms," he said. There is a tremendous need for more school teachers in the state, BatUe said. "Hills borough County has to hire 500 new teachers every year," he said, "and Crockett Farnell says he has to go out-of-state for half of them." The college will offer In service courses for teachers already in the field, and one particular bit of community wide service will be coming up Aug. 17. A program will be broadcast over WEDU, b e am e d for schoolteachers themselves, highlighting new trends in teaching reading, "It should help give parents, who tune in, an insight into what teachers are doing," Bat tle said. Enjoy yourself. Have a Pepsi. Any sociable occasion calls for the light. refreshment preferred by today's trim, a_ctive people. Be Sociable, Have a Pepsi Refresh without fllling 1 0050 FLORIDA AVENUE Member Federal Deposit insurance Corporation J Blocks South of Fowler A.,., THE "GOOD NEIGHBOR" BANK To our new neighbors at the University of South Florida, a cordiat welcome from Pepsi-Cola, the light refreshment preferred by today's trim, active people everywhere. PEPSI-COLA BOTTLING CO. OF TAMPA 1208 EAST LAFA YEnE STREET

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Sports ot In Plans Now at USF Those who hanker to hoot and holler for University of South Florida athletic teams in intercollegiate competition will have a long wait for their fitst hurrah. Such by-products of mod ern education as football, basketball and baseball will not be in the planning stage when the new university opens its doors next month. ately-a sound physical edu cation and health program w i t h accompanying intra mural activities. "We will have these going very soon," said Dr. Allen. "It will be a program of healU1, physical education and overlapping sports.'' He was referring to game sports such as volleyball, softball, per haps badminton and the like . Temporary layouts for these activities can be worked out. Dr. Gilman W. Hertz heads In fact, "they are not" even up this program. He is the "in the talking stage," said director of intramural sports Dr. John S. Allen, president, and an associate professor then adding, "We have a great of physical education, under the office of student affairs. many other things to think Dr. Hertz, age 38, is a na-about first." tive of Weyauwega , Wis. He Cold fact is that legislative is a graduate of the Univer appropriations have been sity of Wisconsin and the Uni hard to come by for academic versity of Indiana. . Before his appointment here he was ath-necessities, let alone for items letic director and professor athletic. at High Point College . An early indication of the Recently named instructors scheme of things came when in this department were Marion A. Ben-ian, Jean J. Me• the Legislature whittled away earthy and Mary Pat Shely. a request for funds for a gymNative of Winter Haven nasium, the first step in any Miss Berrian, a native of large scale sports program. Winter Haven, has just re ceived her masters degree One Project Ready from the University of Flor(:-• My School: Judy Smith displays a new USF pennant to Win ton Lynn, during a pre-school tour of the campus by a group of prospective students. They are in the cam pus bookstore, whose shelves are just beginning to be f _ illed in readiness for the school's opening on Sept. 26. THE TAMPA TIMES, Tuesday, August 16, 1960 17-C ONLY CLASSICS USF, FCC Swap Florida Christian College, at Temple Terrace, will be work ing with Tampa's newest insti tution of higher learning, when USF opens its doors in September. Through an exchange agree ment, students of either school The Motto TRUTH-WISDOM. That is the motto which appears on the official seal of the University of S o u t h Florida. The s e a 1 shows a brigbt sun shining on the earth, witll a lamp of knowledge imposed between the words truth and wisdom. Around the elr cumference are the words University of South Florida and the date 1958. The seal, done in the school colors green and gold, was designed by Henry Gardner of Tampa, It was adopted officially by the State Board of Control in February, 1959. may take some courses at the C other. ampUS• I e Florida Christian, which was TV • f founded in 1944, offers lower In Ufure division work in Bible, Greek, The University of South Flor and Hebrew languages, liberal1 ida will have its own closed tel arts, business administration evision circuit in one building and education. It offers upper this year, with plans for a cam division programs in Bible and pus-wide network in the future. Religious Education. The TV circuit has been built Under the exchange agreeinto the chemistry building, ment, USF students may elect serving two lecture-demonstrato take courses in Greek, Hetion rooms, seating 212 and 150, brew, Bible or religious educa-and 16 classrooms in that build tion at the Florida Christian ing. campus, three miles away. Credit Business Manager Robert L. for such work would count to-Dennard said, "Some day we'll ward their graduation at USF. tie in other buildings with the At the same time, students circuit and have a real campus of Florida Christian may elect network. Eventually, too, there to take certain courses at USF, will be a small building added with credits transferred to the devoted to television producTemple Ten-ace school. tion." What has been approved ida. She will be an instruc and will be ready are locker tor of intramural sports and rooms and showers. These physical education. must form the centerpiece for McCarthy, 30, will be an 735,000 CUBIC FEET PER MONTH City _Can't Supply We furnished Brick for the College Union Build ing and the Teaching Auditorium as sub-con tractors of A PERSONAL WELCOME to all U.S. F. instructor of physical educa the: one project athletic that tion. He is a native of Min will be undertaken immedi-_ neapolis and received his undergraduate degree and doc( tor's degree from the Univer1 t IN SPORTING S GOODS BACK-TO SCHOOL SAVINGS TEAM PRICE To EVERYONEREMEMBER! sity of Minnesota. Miss Shely will be an in structor of intramural sports and physical education. She is a native of Lexington, Ky., receiving her B.A. from Ken tucky and her master's from Columbia. Before coming here she was director of women's i n t r a m u r a l s at Georgia Southern College. Dr. Allen says he has in mind "an extensive intra mural program," but he de clines to be drawn into any prediction on when an inter collegiate program will de velop, except to acknowledge that none is planned. Water for University The University of South Florida is operating its own water s y s t e m because the Tampa c i t y water system didn't have enough pressure to serve the highest campu$ buildings. The school at present is p u m p i n g from two wells whose purity is such that very little treating is needed to maintain the very highest standards. Campus engineer C 1 y d e Hill explained, "City water was available but the pres sure was not high enough to serve the library. We would have had to put in our own elevated tank and pump any way, so we went ahead with om: own water system . " W. H. COOPER CONSTRUCTION CO. Gainesville & Jacksonville Florida Burnett Bros. 607 Whiting St. MR. G. P. ROBINSON, SR. Founder .and Sole Owner of ROBINSON'S AWNING AND CABANA WORKS STUDENTS, FACULTY and STAFF e e • Greetings and a Hearty Welcome In the years we have lived in Tampa, we have seen many fine additions to our city that we ere proud of, but none exceeds our pride in the new University of South Florida. It is our hope that in .the days to come, we will be able to participate in your activitiesin a way that will make your task more pleasant. "HOMIE FOLKS FROM 'WAY BACK" (SINCIE '45) -Manufacturers and Installerse SCREEN ENCLOSURES e CARPORTS "The fact is," he said, "There's just nothing to talk about yet," a signal for would be Saturday afternoon cheer leaders to put away their megaphones for a spell. Engineers e s t i m a t e the school will be using 735,000 cubic feet of w a t e r each month, and the budget calls for an annual operating ex pense of $5,600. The university built in its own sewer systems also. Hill said, "Drainage has not been a problem here. because of the porous soil and the fact the land drains well. We do have a storm sewer system, however, to protect our streets, p a r k 1 n g lots and buildings." r.bout your product or mercbr.ndlse to Tribune-Times Want Ad readers set worlds o! results from tbouso.nds of prosPects. OBINSON'S e AWNINGS e PATIO ROOFS e CABANAS 4415 W. OSBORNE AVE. e PH. RE 6-2476 HELLO.! N VERSITY OF SOUTH LORIDA Insure With Confidence AI Ro. Inc. ' 3416 E. Broadway * Approved Ins. Service, Inc. 771 0 Nebraska Avenue * Gabe F. Ayala & Co., Inc. 3001 Swann * Ayers Ins. Agency 1028 W. Hillsborough .. Baldwin Ins. Agency 9253 56th St, * Boy Insurance Agency, Inc. 207 Marion St. * Best lnsurors, Inc. 1 500 N. Dale Mabry * Brinen & Sinsley Ins. Agcy, 504 S. MacDill Avenue * luhl Ins. Agency, Inc. 2935 W. HiHsbarough Ave. * Byars-Wincey Insurance Agency 3512 Bay-tolay Blvd. * 0. H. Carter Company Lafayette at Nebraska * . Carlton C. Cone 436 w. Lafayette St. * R. L. Chapman Realty and Ins. 205 S. Dale Mabry * J. W. Cooper Ins. Co., Inc. 126 E. Lafayette St. TAMP A ASSOCIATION OF INSURANCE AGENTS, INC. EXTENDS TO YOU A MOST Cosgrove Insurance Agency 7920 North Armenia Ave. * Joel D. Coston Ins. Agcy., Inc:. 2316 N. Dale Mabry * Crowder Insurance Agency 406 Morgan Street .. Daniel & Patrick Ins. Agcy., Inc, 605 Jackson St. * DiBona & Sons Ins. Agc:y. 21 03 E. Broadway Avenue * Lee Duncan Ins. Agcy., Inc. 4514 Florida Avenue * John Falls Ins. Agcy. 17001/z W. Waters Ave. * FeinbergMoore, Inc. 1205 E. Hillsborough .. Gandy Ins. Agcy., Inc. 5224 S. Dale Mabry Hwy. * Ben H. Grant, Inc. 3612 S. Manhattan .. E. Lyle Griffin 1 OS 1/z Zack Street * Grimaldi & Grimaldi 1914 E. Broadway * Hensley Insurance Ayency, Inc, 436 W. Lafayette St. * W. J. Houlihan, Inc:. 416 Tampa St. • I HEARTY lf7ELCOME International Invest. Co., Inc:, 3825 Henderson Blvd. * Insurance Service of Fla., Inc. 518 Tampa St. * Jackson Insurance Agenc:y 31 11/z Zack Street * Jacobs Bros.. Inc., Flagler Office Bldg., 416 Tampa St. * Jones & : Papia Ins. Agency 3339 Henderson Blvd. * Jackson Logan, Inc. 137 S. Franklin St. * Keune & Keune 236 E. Davis Blvd. * Kistner Realty & Ins. Co. 213 f . Lafayette * C. L. Knight & Sons, Inc. Washington & Jefferson Sts. .. Philfip F. Licata & Son . 1713 E. Broadway * Ledo Realty & Ins. Co. 3202 N. Howard Ave. * Lykes • Bros. Insurance Agency 203 Franklin Street * Mabry Rice & Boring, Inc. 509 Twiggs St. • 1.0 When you buy insurance for your home, car, or business, be sure that you buy through an INDEPENDENT Agent. Look for this emblem before you buy. Only an Independent Insurance Agent can display it. He insures you only with a company or companies that 'pays its claims promptly and fairly. His responsibility begins; not ends, with the sale of a policy to you. This emblem is proudly displayed by all members. Mapoles Ins. Agcy. 3224 Bay-to-Bcry Blvd. * Herbert C. Merson Agcy. Fowler Ave. & 57th St. * McKayCiarke Insurance Co, Exchange Bonk Bldg. * J. M. McLendon Ins. Agcy. 31 Ph Zack St. * W. L. Mc.Nevin Ins. Agency 3332 Henderson Blvd. * McSwain Insurance Agency 603 Jackson St. * Moreland-Oliver, Inc. Western Union Building * MorganWilliams Ins . Agcy., Inc. 2906 Florida Ave. * Ken Mulder Ins. Agency Suite 336-308 Tampa St. * J. W. Mundy, Jr., Insurance 503 Tampa Theatre Bldg. * Mynatt & Associates, Inc. 1 07 E. Lafayette of-Ins North Tampa Ins. Agcy. 12008 Nebraska Ave. * S. G. Nota Ins. Agency 2015 N. Howard Ave. * John Pacheco & Co. 1521 E. Broadway * Pearson & Blake 2111/z Cass Street * Pittman & Burt, Inc. 406 Zack St. * Poe, Driscoll & McElmurray 525 Madison St. RamseyHoftzc:law Ins. Co. 717 Gr. Central * John Rankin, Inc. 503 Tampa Theatre Bldg. * Charles Robb Ins. Agency, Inc. 717 Gr. Central * Robinson-Starr 616 South Howard * Sanders-Rankin Agency 503 Tampa Theatre Bldg. a e Savarese Insurance Agency 1301 First National Bank Bldg, * Eugene M. Simon Agcy. 218 Magnolia Ave. .. Carl B. Smith & Sons First National Bank Bldg. .. Otto P. Stallings & Son First Ncrtianal Bank Bldg. 1t Stovall & Stovall, Inc. 1113 Wallace S. Bldg. 1t Tampa Insurance Agency, Inc:. 11 OB First National Bank Bldg. * Griswold & Company 31 4 Franklin St. * Jack Taylor Insurance Agcy. 2816 S. Dale Mabry * Tommy Thompson Ins. Agcy. Wallace S Bldg . * Thompson-Copeland, Inc. 311 S. Blvd. * Thrower Brothers, Inc. 409 Grand Central ge t Toole Insurance Agency 303 Franklin * United Insurance Underwriters, Inc. 4202 Henderson Blvd. * Edward Valdes Real Estate 20231fl E. Broadway * Warren-Henderson Ins. Co. first National Bank Bldg. * G. P. Wifliamson 415 Wallace S Bldg . * M. M. Williamson Agent, Inc. Wallace S. Bldg. * M. E. Wilson Co. 404 Franklin St. 1t Woodward-Crowder Co, 109 Madison St. * John L. Wright, Inc. 1212 Wallace S Bldg. * J. L. Young, Jr., Inc. 9508 Nebrcuka Avenue ' If Your Agent Isn't a Member-Ask Him Why? This c1d subscribed to by the above members •

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s ounda ton • Fills Ma y seful No state college can depend sponse to the Foundation has completely on state funds been favorable? these days for all the help it A. I'd say it has been very needs. Strong alumni asfavorable. sociations pro vi d e some of Q, What are some of the these needs at most colleges. past activities of the FoundsWhat docs a new school tion? without any alumni do? The A. I mentioned the "DolUniversity of South Florida lars for Dorms" campaign Foundation is part of the that was success f u J. The answer at USF. The Times, Foundation i s also engaged at in this spec i a 1 interview, this time with the Veterans asked for an explanation of Administration in a cancer re the Foundation from its presisearch project; we are supply dent, State Sen. Sam Gibbons. ing some of the funds and Q. Just what is the Unisome of the personnel. versity of South F 1 0 r i d a The Foundation also is enFoundation? gaged in botanical research. Funds for that project have A. The Foundation is a noncome from private donations, profit corporation whose oband the federal government jectives are to promote the has given the Foundation a aims of the University of use p e r m it on some very South Florida and of educava luable land it owns in con tion in general. It is an outnection with the botanical re growth of the spirit that led search. oles p e o p 1 e who have already worked with it will cooperate to put those ideas across after they have evaluated them, Q. Is there any way that citizens can help efforts of the Foundation particularly at this time? A. If they are interested, we would like to add them to our committees and we can certainly put them to work on a voluntary basis, for there are many things that need to be done particularly wit h the opening exercises. We can use a great deal of manpower, and lady-power, there. We are not soliciting any funds at this time, but if anyone wants to make a donation, we certainly would accept it. Q. What are the require ments for membership? A. Nothing very formal. Main Entrance To University: Touring student prospects exit through the spa cious front entrance to the Unive1sity of South Florida Administration Building. To the left is the informa tion office and directory so visitors, or students next month, will be able to locate various officers on cam pus. Ten thousand students are expected to pass through these portals daily in 1970. to the establishment of USF. Q. What are the plans for Q. What sort of help does the future? ... foundation president a state university need? A. Generally speaking, I Mainly an i n t e r e s t in the school and in the Foundation. Membership is open to any one who would like to join. The minimum donation would be $5 a year, although there are m a n y who contribute A. Through the Foundation, think you will find the Foundents as one of the main we are trying to do things dation engaged in making eduactivities. As the staff of the AFTER SCHOOL DAYS, STUDENTS STOP READING Librarian oints to Failure which the state is unable or cational opportunities avail-university develops and as u n w i 11 in g to do, such as able through scholarships to more ideas are brought to establish additional scholarthe needy and worthy stu-the Foundation, I'm sure the Ships for needy students, proVide additional compensation 1------------_:=::::::..::::=-==::..:::.:.::._-=:=_:.:::====-----------much more than that. for especially gifted instructopEN I N G sooN ors who would not be at•tracted by the state's pay scale and p r o vi d e some of the physical facilities which the "One of the failures of our The library building was destudents, to get them to use it," space for 2,000 users and for state cannot furnish. b t h 'd H d 250 000 volumes although there colleg 1ate work m Amenca is signed to tower a ove o e.r sat,, ar away. will not be that many Q. Why cannot the state that college graduates quit read-campus structures as a symbohc If we can teach them to books at first. provide all of those things it self! Jng after they leave school." heart of the university, read to read books, newspaCrowded by 1970 A. It has never been a state That opinion of Librarian The building, still under conpers, journals -then they will "This is a fairly big library," policy to furnish all the needs Elliott Hardaway is one of the struction but scheduled to be carry something awa y from colsaid Hardaway conservatively, of a state university. At some feelings behind his dctermina-ready by January, will be a lege that will stand them in probably in 10 years, we'll state colleges, strong alumni t d t d 11 th J'f begm to feel crowded. T h e associations, or athletic as-tion that maybe thmgs can be handsome structure, With. mos goo s ea a . ei; 1 e. building is planned so that sociations or foundations sim-made different at the Univerup-to-date ideas about hbrary Readmg Right wings can be added when ilar to this one play an sity of South Florida. functions incorporated into its "I am talking about teachneeded." important part. Private or-It is a determination shared plans. ing them to read analytically , The architect has used the ganizations cooperating with fully by those who have shaped "We will try everythi.ng to teaching them not to take as slope of the ground to create the state can stretch the dol. the brand-new school so far: make the library attractive to God-given everything they see !1 ground-level entrance that the princi. . ht 15 actually above what 1s called CLASSIFIED DISPLAY ADVERTISEMENT m pnnt, but_ to \\ " the ground floor. That ground pal beneficiaries of FoundaAIR CONDITIONED 3 BDRM., 2 BATH they read w1th their own exfloor will include the departtion efforts? perienccs, to judge the merits ment where bo?ks are received A. I'd say they are the Of what they read." • through a servtce entrance. principal ones, but the entire community benefits. One of All polls show, the librarian A;lso .on that f1oor will be the first activities the Foun said, that this nation is well a room. Here g 0 0 d dation u n d e r took was the down the list on reading of play at all "Dollars for Dorms" drive last books bv adults. "The horrible tunes, while there Wdl also be year. That will enable the thing is," Hardaway added, booths where students .can h.ear University to build dormi"that the percentage who read records or tal?es of their ch?ICe. tories far in excess of the ca has dropped in the United Here also will be the mJCro-pacity the legislature had apStates in the past 10 years." film .department whe;e material propriated for. It will allow He mused, "Reading is hard on ftlm can be studied. more students to come here, work. It requires thought to On the floor above --:the and it will help trade and read. It is a lot easier to get one entered by the roam enbusiness in this area, to say in your boat and go chugging trance t?ere will be the .renothing of the $2,500,000 con down the Hillsborough River." serve readmg r o o m housmg struction work that stems The new library building is books which the fa<:ulty has J?Ut from that one drive. d . d t ake the hard work on reserve as requrred readmg Q . Is membership in the es1gne. 0 m. in their courses. Eventually, F d t• f" d toT of easlel' to take, if not this floor also will house the con me ampa easier to do. special collection of books se-A. No. We have members Patio for Books lected for the freshman class. from throughout the state of The main entrance, facing to-Art Gallery Florida and also from outside ward the student center and . f 'll t the state, some as far away as potential dormitory area rather This loor also Wl con am Massachusetts. These include than toward Fowler Ave., will an art gallery, may friends of Dr. Allen, and peobe into an invi?ng ple intrigued with the idea of atmosphere, with .an ing _ a "picture of the month , a new u n i v e r sit y starting reading patio opemng off 1t to This, according to plans, from scratch. the left. . . be some famous painting bor-Q. How many members are Here there be av_atlable rowed a month at a time from there now? ESTATES Our Next Division Adjoining TEMPLE PARK ESTATES A PLANNED COMMUNITY With Recreational Facilities. Shopping, Golf, Swimming Close. to Schools, Colleges, 3-Bedroom Homes > E3 UNIVR51TV ti-\IOF FLORIDA inets, Formica counter tops and full backsplash. 6 Closets, 3 Bedrooms, Blue and White Ceramic Tile in first bath with tub and shower, also electric fan and heater and linen closet. Second bath in Master Bedroom has full ceramic tile with large shower stall. Second bedroom is 12xl2. Third bedroom is llxl2. Awning windows, qas furnace, 12 ft. long utjlity room. 40.gal. gas water heater, natural qas available now. Large corner lot ind big back yard. '9725 per mon'h Low Down Payment new books and lighter thmgs some of the nation 's great muA . There are at least a fiction, mysteries paseums. couple of thousand members Phone WE 8-491 0 perbacks. Easy chaus and car. 1 t' n help avoid the "inTo the left, on thts f oor, Wl Q. Would you say that reEAST TEMPLE TERRACE HWY. Pinellas County's Great New 1000 Home Community WI . k, be a special collection of FJor-TISEMENT loo_ . ida literature which Hardaway PORT The library bUJl.dmg was .dehopes to develop. "There a r e signed by the architectural firm good collections of this type in of Smith, McCandless and HaJJ?-Florida," Hardaway said, "but lin of St. Petersburg, and 15 no public ones on the West being built by J . S. Coast. D . B . McKay has such and Sons of Tampa. The bmlda collection but that of course ing itself was budgeted. to cost is a private' one." On East Bay Drive Between Larqo & US 19 about $7,700,000. It Will have That section of the building aiso Will house the "fine book" collection which the librarian expects to see grow as the UniA PLANNED COMMUNITY OF BEnER BUILT CUSTOM HOMES • • n1vers1ty Heights and SO ••• CONVENIENT TO-Schools Belle Witter Elementary School Chamberlain Hiqh School Most Holy Redeemer School University of South Florida Shopping large new shopping center just minutes away and you'll be so close to banks, Post Office, bowling and drive-in theaters. Churches Protestant and Catholic Churches are located near by, many within walking distance. 3 BEDROOMS l-lV2 & 2 BATHS Pric:e Starts At $121 1 00 DOWN $80 APPROX Built-in Electric Kitchen, Tile Baths, Furred . Plastered Walls, Terrazzo Floors 1812 E. Bougainvillea Ave. Phone WE 5-2420, WE 5-0091 PER MONTH Including Int., lnsur. & Taxes versity does. The school's own archives also will be collected here. Showplace "The special collection room," Hardaway said, "will be the showplace of the library." On the second floor there will be the reference room, where such things as diction aries and encyclopedias are kept. One portion of this floor I will be devoted to the work space needed for cataloguing the new books and otherwise processing them. Also on this floor will be the current periodical room, and a row of tiny offices which can be reserved for a year at a time, as needed , by faculty members doing special, lengthy research projects where prox imity to the library collection is needed. The third and fourth floors will contain t h e "stacks" of books, but with a difference. The plan calls for the tall shelves of books to be inter mingled with chairs and tables. "The books and the areas for reading them will be interspersed," the librarian said. "When a student finds the book he wants, he will alwa ys find a chair nearby so he can sit down and do his reading there." Study Offices These floors will more of the small, faculty "study offices" as well as sev-1 eral seminar rooms. The top IJoor will be off limits to students. Half of this 1 floor will be non library, turned over to the university' s testing organization. Here tests will be drawn up for all courses, and here they will be graded. The other half of this floor will be a staff l ounge. This will be a place for faculty members to relax in off hours. There will be rooms where committees can meet. Opening off this is a promenade deck. This fa cility is considered important in the job of bringing faculty members closer together, get ting them to work as a team. And, 1 i bra ria n Hardaway added, with a smile, "It won't hurt to get the faculty into the library and exposed to the books, any more than it will the students." ICE near the new UNIVERSITY of SOUTH FLORIDA LE Here are the homes you've dreamed about ••• Be sure to see these moderately priced attractive three bedroom, one and two bath home!' featuring deluxe built-in G-E kitchens. Minimum FHA terms are available; only $550 total cash down payment is required. Total price $12,000 fo $15,000. PLANNING TO BUILD? ••• WE OFFER A COMPLETE HOME DE SIGNING AND BUILDING SERVICE ••• OR, IF YOU HAVE YOUR OWN IDEAS AND DREAMS, LET US BUILD YOUR HOME FOR YOU! ' GENERAL CONTRACTOR TEMPLE TERRACE PLAZA is conveniently located on 56th Street, 3 blocks north of Temple Terrace Highway. Near shopping center and schools. 722 N. DALE MABRY e PHONE REdwood 6-3125 e 19 YEARS HELPING TAMPA GROW

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_T_R __ E_T __ __ P_A __ 11 __ M_E_S_. __ Tu __ es_d_a_Y_,_A_uz __ u_st __ 1_6, __ 19_6_0 _________ 1_9_-C REMEDIES NOT GOOD ENOUGH evelopment, diustment, at ot USF Developmental is a big word proach to helping students in at the University of South some very special areas, where Florida tradilionally emphasis may have been on remedies. It describes a planned apDr. Howard Johnshoy, dean CLASSIFIED DISPLAY ADV. Of student affairS, explained, r;;;;;;;;;;;;;;;;o;;;o;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; "Most people these days have CONVENIENT TO U.S.F. heard of r e m e d i a 1 reading courses. Those are the ones designed to help poor readers improve their "We don't want to confine ourselves to that kind of help. The truth is that most students entering state college read at a speed that is not adequate for people going into the serious business of higher education." Improve Reading Speed The "Developmental Reading Lab" consequently is designed to help all students at USF im prove their reading speed and comprehension. HIGHLAND PINES To make the distinction: The reading lab is not set up to remedy ,Joor reading, but to Cost so little per month that you develop all students' reading. would have plenty left over to do "Even our very top students those things you enjoy most. can well go into this develop-Example ••• 3-Bedroom mental reading." sald Dr. John-FHA onlY shoy. "Nowadays we can pro$56 Per Month duce students who can r e a d Incl. Taxes & Ins., Prin. & Int. 2,000 to 3,000 Words a minute, 4 BDRM., 1112 BATH according to the material." HOME QUALITY BUILT The dean pointed OUt th:!t Total Down good students in particular will $65,23 Per Month be encouraged to take up delncls velopmental reading. "Our good 17 Beautiful Exterior Desions students can often cover their lf• mile radius to 3 Grade Schools. inability to read well,'' he said, to Jr. High. Shopping "so we spot the poor students. DR. HOWARD JOHNSHOY • • • dean of student affairs DIRECTIONS , , . All can be helped, but the good North on 40th st. from students ?an profit more, by "We l1ave discussed requiring we find that maybe he can't Ave. also learmng to read well . . it, but when that is done, the really read very well, or that Ph. 4 •2338 or 4 •3365 The developmental readu;g student is apt to come in with perhaps he can't hear well. .• an th.at would work ''We are trying to pull all CLASSIFIED DISPLAY ADVERTISEMENT aga.in,st his gettmg .the most out these things together into one of It,' dean, said. division. We will have special(/).iiCJJJJJlll ••• • !J.d J.un 6 Captivating Model Homes with Wood Paneled Dens , Separate Dining Room s, and Screened Terraces, Spaciousness, individuality, quality and conveniences. Cool, green wooded settings; high and always dry ••• for YEAR-'ROUND good living. So easily yours , •• e A WHOLE NEW WONDERFUL WORLD • • e ERRACE ESTATES ... c:..__F":::l':::l Built by BISHOP Const. Cor1>. Route 1, Box 273A, Tampa, IN 4 No. Blvd. & 149th Avo. (No. of Fletcher) Near U. of 5 . Fla. and Industrial Park Lakefront and Lake View 3 & 4 BR'-1 & 2 Bat• s From $12,200 Sewen & Storm Drainage FHA • VA • CONV, Forest Readmg won t be the only ists, but they will be working developm enta l offermg. There together as a clinic." also will be a writing and . arithmetic lab, operating for The centers will basically the same purpose; a be staffed by speech and hearing center; and or w om t:n their doctors a counsellin g center-all in the de*r,ees c_limcal psychology. Division of Developmen tal , ve the w or?, Centers, one of three divisions adJusted fro.m Uf.Y vocabula:y, within the organization headed the dean sa1d. E d u c at 1 o n by the D ea n of student Affairs. shoul.d the developme.nt of Why should all these various . llldJVldual to his htghest centers, from counselling to ablhty. not t o him to arithmetic labs, be put into one adjust. But Wlll be many division? Dr. Johnshoy exstudents who w1ll need plained, "When a student is to see _in relation having trouble, it is hard to to m relatJo?! to the isolate it." S,SPJratiOns they hold. He recounted that it is not unusual to have a student come in and say that he ha s decided to drop out of school because of financial reasons. "No one loses status with that reason," Dr. Johnshoy observed. "We invite him to postpone his de cision until be talks to counsel lors , takes a few tests to pick out his strong points and weak ones. "What happens then i s that Highway Planning Extensive The Un i versity of South Florida has been made ac cessible for highway travel from north, south, east and west-and more roads are in the works. Manor B e c a u s e commuting stu dents were expected to play a heavy part in the school's initial enrollment, develop ment of the highway an d ac cess road network was an important undertaking. Part of that undertaking was the development of Fowl er Ave., the southern bound ary of the campus, all the way from Hwy. 41 (Nebraska avenue) on the west across to Hwy. 301 on the east. That gives a good H-type connec tion with the campus for those two primary north-south highways. IS IDEALLY LOCATED • • • Only minutes to University of South Florida, Industrial Park, North Gate Shopping Center, banks, churches, pub lic schools, a few blocks to parochial school. IF •••• • • • you want to give your famil y a quality home in a cle an and well • lighted neigh borhood with n ice people around, plenty of space to relax and play, fresh air to breathe and t r e e s shadowing your lot • • • then see For est Manor today! ' 2 • 3 • 4 BEDROOM HOMES Tampa's beautiful woo11land subdivision. Several tnodel homes now showing. Visit to appreciate: contplete land scaping, gutters, aluminum awning windows, J•eantiful hirclt cabinets, GE built-ins, Nutone range hoods and ceiling heaters, Perfection heating system, many elec extras, crackfree drywall, ceranalc tile baths, vinyl tile or terrazzo floors, plus many other fine featlu•es typical of Hammer Homes. 1 09th ST. & DIXON TAMPA, FLORIDA PHONE WE 4-6121 MODEL HOMES OPEN FOR YOUR INSPECTION To help carry the load, Fletcher aven u e, was de veloped from Nebraska, through the heart of the cam pus to 46th St. The 1960-61 budget of the State Road De partment calls for extending Fletcher from 46th eastward to Morris Bridge road, well beyond the campus, and in the plan s, but not yet in the budget, is a proposal to ex tend Fletcher on to Hwy. 301. Road From North Finished this year was a new hig hway leading to the schoo l from the north. The first phase was 30th street, from Temple Terrace hi ghwa y to Fletcher avenue. The sec ond p h a s e was extension northward to the Pasco Cou n ty line. A 2;.2-mile ga p re mains there, but the Pasco budget calls for tying that road to State Rd. 54, which runs east-west linking Odessa and Zephyrhills. The State Road Depart• ment's current budge t con tains reference to the project of improv ing another univer sity route from the south, a l ong 56th stieet. The new street would be four-laned from Columbus avenue along 50th street, Haney r oad , and 56th as far north as Fowler, and then twol ane d from that point to Fletcher. Another project in the works is extension of Waters avenue westward to the Pi nella s County line and thence to connect up with the north sout h U.S. Hwy . 19. Easi e r to Reach Meanwhil e, larger scale highway projects have made Tampa, and consequently, the university more qui c k 1 y reached by commuters in a wide area. Interstate Hwy. 4 now connects the P lant City L ake land area directly with Tampa. State Rd. 60 has been fourlaned from Tampa to Brandon, and is unde r im provement further to the east. The new l y-opened Howard Frankland Bridge furnishes another connection with pop ulou s St. Petersburg and other sections of Pinellas County, and U.S. Hwy. 41 is being improved southward toward Brade ntonSarasota. North Tampa's LARGEST Development Near the e • • UNIVERSITY of SOUTH FLORIDA Just minutes west you will find Lakewood, a family de velopment. Near schools for children of all ages. Unit Four has sidewalks thruout! •••••••• • •••••••••••••••••• ••••• •••••• ••• • • • •• • HOMES READY FOR OCCUPANCY-•••. 3 BEDROOMS and 2 BATH MODELS ••• •• $ -• ' s9aoa CLOSING COSTSonly $630 MONTH Approx • •• • • ••• VETERANS: NOTHING DOWN! ./ • • •• •• OR FHA 3 /o DOWN •• e• ••••• ••••• ••••••••••••••••••••••• EXOTIC & UNUSUAL LANDSCAPING Be sure to see the Unusual Landscaping designed to add exotic beauty to your home! OPTIONAL AT SLIGHT EXTRA COST. • ••••••••••••••••••••• ••••• • • ••• • •••• ••• ••• • a••••• LADIES. e • YOU'LL LOVE THE • ALL ELECTRIC BUILT -in KITCHENS by ••• hotpoint LAKEWOOD ESTATES IS SO CONVENIENT TO EVERYTHING Built-in colored Hotpoint Ovens and Range Unih provide the ultimate in convenience and beauty for you r Lakewood Es tates home. These attrac-tive kitchens include all • the luxury details you've e been waiting for! e • • • • ••••• ••••• •• SEE THIS NAL BUY TODAY! University of South Florida 1. Schlitz 2. Union, Inc:. 3. Budweiser 4. Camden Grain S. Jackson Products o. A. S. Aloe Co. 7. Thatcher .Glass 8. Holt Mfg. Co. MAIN OFFICE: 8601 56TH STREET PHONE WE 8, WE 5 DIRECTIONS: Drive north on F lorida Ave. to Fletcher, turn west to North Blvd., the n north to signs, Lak e . wood Estates!

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zo-e THE TAMPA TIMES , Tuesday , August 16, lt61 $5 TO $8 MI. LLION EACH 2 YEARS UNTIL 1970 $2.75 Million Budget Not Whole USF Story ST. PETE? TAMPA? OLDSMAR? RUSKIN? SARASOTA? Years of Bicke • r ce AIRLINE CAREERS The airlines oHer security , g oocl pay, free trav e l ancl many o th e r fringe benefi t5. Train for ed Site Choice Bicker Over Sit es The board o f co ntrol bickered betwee n the two places through October and November. At one point, i t was revealed that one board member was an officer o f t h e corporation involved in the offer of bayfront property. Again the Legislat ure re d u ced the university's money request, but at least refused to listen to Rep. L. B. Vocelle of Vero Beach . He declared during that session that he would vote to withhold all further funds from USF, stopping construc tion where it was. "The whole philosophy of that n ew univer Even the churches were sity is wrong," Vocelle said . brought i n to the controvETsy, "I am w i 1 1 in g t o admit we with t h e Baptist Pastors' Conmade a mistake and stop now. " ference going o n record as beVocelle was president of the ing u n animously opposed to loalumni association of F lorid a eating a new u nivers ity near a State University at the time. brewery. The Legi slature also ref used Efforts of St. Petersburg to to pay much attention to two win success for the waterfront state senators, during that 1959 site, brought from Tampa an ses s ion. Senators H. H. Hair and editorial blast: "We are not try-James E. ( Nick) Connor said ing to establish yacht clu bs. We they would move to convert UNIVERSITY PERSONNEL WILL BE DELIGHTED WITH 2-3-4 BEDROOM HOMES FHAVA PRICED DIRECTIONS Entr ance !45th and Florida A v e ., If< mile north o f Fletcher and 3 mil e s due w e st 'of t he new uni ve rsity. 3 Miles Due West of The University One of TamPa's Mos t Beautiful Settings Located in the -Qui e t Ex elusive F a r North End, Y e t Onl y 8 Miles and 15 Minutes v i a F l orida Ave. to Downtown. Minutes to the University. Sanitary and Storm Sewers Throu g hout W ith Engineered Drainage and Low County Realty Taxes. Bus Service t o Public Schools, Lake Magdalen e Primary, Quincv Adams Jr. H i and Chamberlain Hi. Shop a t North G ate Shopping C e nter. L. J. MICHAELSON 14901 N. BLVD. WE 5-9186-WE 5-9172 Wo r th S tudy in g •• • Th e E X TR A V A L U E Y ou G e t in Y our Ne w ROCKY POINT VILLAGE HOME e 3 Bedrooms, 2 Baths Large Lot and Carport A Real Bargain at CHECK YOUR PLUS BONUS 510,690 Your Ch o ice of v' Air Conditioner v'Screen Enclosure v'TV or Hi -Fi Set I o r choose your v'Carpeting for Living Room , Dining Room, Hall v'Draperiet for Every Room In your home and also v'Sodde d Lot OPEN DAILY TO DARK * PHONE RE 6 4415 ROCKY POINT VILLAG E Ideally located near schools, s hopping c enters; S minutes to s wimminCJ, pic nic tables a n d fi s hing! At no rth e nd of Roc ky Point Golf Course, on M e morial Hwy.! e Only $90 Down On FHA Terms e Ask About Our $12 Starter Payment Reservations Tic k e t C ounter Opera t ions Stewardes s lf'ualified applicants mu s t b e 19-34 and hig h school g rad uates. S om e preferred. are t r ying t o run institutions." CLASSIFIED DISPLAY ADVERTISEMENT CLASSIFIED DISPL AY ADVERTISEMENT Offer Altern a t e Sit e On Dec. 6 , the Board of trol voted 5 to-2 in favor of I I FLORIDA AIR LINE TRAINING SCH OOLS 932 Central , S t . Petersbur g Write, or Ph one O R 1 6498 the Hende rson Field location . T h e deci s ion appearE'
PAGE 43

• r mt )ks, ent. 000 be ice er rt. fiugh ofent, the ion. ) is will tag!PUS > is ion tire mel the on mel emmeriza-/ ALL-UNIVERSITY SPIRIT PLANNED US F Social Clubs Will Substitute Frats, Sororities Every freshman at the UniAs this goes on , they will start trived groups long enough to versity of south Florida is goconsidering themselves as a see if these mixed programs unit. will survive." ing to find himself a member "Maybe intra-mural sports There is no answer at pres-of a social club, whether he teams can come from these ent as to what the future may ever gave much previous groups." be at USF for the national thought to the or not. Dr. Johnshoy said, "We are fraternities and sororities. And the membership in not interested in setting up on Certainly, there will be none the traditional lines of men's this year, for the national each club is going to be cogroups and women ' s groups." organizations require accredieducatlonal. Each group will 'Greek' Question tation of a school before es-have the same ratio of men If this concept of mixed sotablishing chapters. and women students as the cial clubs takes, it may break "Whether later our local or proportion turns out to be down much desire for the tra-ganizations become chapters ditional Greek letter fraterni-of national fraternities de-in total enrollment -prob-ties and sororities. Dr. John-pends on several things," Dr. ably 45 per cent girls and 55 shoy said, "Maybe these Johnshoy said . "We want the per cent boys. forced entities will break students themselves to help If the idea works, it may down into more natural enti-decide . Nationally, such or break down the desire for the ties. If so, fine. But I hope ganizations are diminishing in we can stay with these con their importance, a fact that traditional college pattern of we can demonstrate . Still, fraternities for boys and somany students feel that they rorities for girls. In large Tests . N 0 are most important." part, that will be up to the Called 'Singing DeaQ' students themselves. Dr. Johnshoy, a 41-year-old The social club structure H I d u bachelor who was sometimes that the new school is launch0 . p referred to as "the singing dean" when he was dean of ing is one of the new ideas student affairs at Ball State which is being watched by College, Ind., will have direct college administrators everyOn Entry responsibility at USF for men where. and women student activities, student clinics, physical edu-The idea was born of pure cation and intramurals, job necessity. "We have to have New USF students, going placement, foreign students a societal structure," is the through orientation confer and orientation of new stu way Dr. Howard Johnshoy, ences at the campus this dents. dean of student affairs, put it. month, will take a number of He said, "We shall have a tests, but they do not affect complete program of aetlvi-All Newcomers admission to the school. ties-social, dramatic, jour-In a school where every The students are being giv nalistic, music, athletic activ Planning The Decor: THE TAMPA TIMES, Tuesday, August 16, 1960 21-C Susan Spoto points out to Sheila McClendon h 'ow she would put the drapes if she were going to occupy this dormitory room, in the University Center of USF, this fall. There is plate glass between the girls and the exterior sun-screen, typical of those which mark the architecture of campus buildings. Library Quarters Abuilding student is a newcomer, a so-en a general academic aptiities , even opportunities for cial structure must be created tude test, one of their reading expression in what you would abilities, of their writing abil-call hobbies. We will have Patrolman P. R. Cockerill, as a starter-must be "conities, and of their arithmetic cultural ac tivities-outstand-The University of South novelty to this Jibrary. It continue to operate In that member of the USF police trived," Johnshoy candidly abilities, Some, who want to ing speakers on campus, mu-Florida 1 i bra r y will be In first functioned at the school's small cottage this fall , pro force, pauses In his rounds says. go into advanced mathematics sical events , art exhibits, temporary quarter 1 when temporary headquarters, a _c_e,...ss,..s,..i.,..n..:g_n_e_w.....::.p_u_b_h_c_a_ti_o_n_s_. __ USF Police outside the stained and plate The social club organizing or science courses, are being scientific activities." classes begin this fall. rented home on Bayshore, ol'.l'.v.•.-.v.•.-.•.•.-.v...,._...._....,. glass entrance to the inforIs beginning this very week, given special tests in those As to rules and regulations, until the collection got too .r. S T E R E 0 Now on Duty: mation office. Cockereill car-as students appear on the fields. Johnshoy says he has told Pending completion of the big. ries the rank of deputy sher Dr. Lewis B. Maybew, di-many high school students of library building around the Then, well ahead of any PROBLEMS ? ? ? iff and perforrms all the func campus for orientation. Dr. rector of evaluation services, this guiding generality, "If turn of the year, the library other department, the library tions of other peace officers. Johnshoy explained: said, "These tests won't affect you come to USF, we'll treat itself operate out of the staff moved with all the books YALE BREVDA AUDIO -------:-:,.,--:===-:=::::-:-:::--:-::==:;; • "We've set. it up so that admission to the University. you as young adults and ex-and magazines out to a small SPECIALIST CONSULTANT CLASSIFIED DISPLAY ADVERTISEMENT groups of 72 students will They are simply to give us pect you to act as young University Center. cottage on the campus. Ac2732 Florida AVe. Ph. 2 come at one time. Those ma-t i _nf_or_ m _ a _tl_ o _ n:... _ _:tu.:.: a:.:ll::..y_m =u=ch of the staff will ....-.v.-.•.•.•.•.Yol'.•.-.•a•oi'.-.YN AIR CONDITIONED jor groups Will be divided into CLASBII'IED DISPLAY ADVERTISEMENT six sections of 12 students VETERANS-NO DOWN PAYMENT Monthly payments $9}96 l BEDROOMS -2 BATHS I Ox 18 screened porch big utility room. L-shaped Living-Dining Room, sliding glass doors to screened porch. Back yard has 5 big trees. Kitchen has 15 ft. of natural finish cabinets. L-shape with built-in oven and range, vent fan with copper hood . Oven has separate broiler. Kitchen has soft tile floor and separate outside door. Both bathrooms full ceramic tile tub and shower-built-in vanity in first bath, 4' wide shower stall in second bath. Fan and heater in both. Awning windows throughout. I OO'x I 07' corner lot. Pinellas County's Great New 1000 Home Community NE PO each. "They will go through this two-day conference period to gether. "First they'll get to know each other within the small sections, and then within the larger groups of 72. "We will try to encourage them to operate as social units. They won't elect of ficers, or anything that for mal, at first. If they want to select names for their groups, they can." Dance Planned The deal said when classes begin, organized school social affairs will be built around these original groups. "We may have an all-school dance and so forth," the dean said, "but we will have other social activities organized by these groups of 72, or perhaps two groups of 144--the ice-break er type of activities. "Next, there will perhaps be something like a 'Fun Night' when these groups will compete in putting on skits. Fluorescent Lights Fluorescent lighting is used throughout all buildin gs at the University of South Florida. Campus Engineer Clyde Hill On East Bay Drive Between Lar9o & US 19 said, "It i s the best kind for But in addition, where PUP TO tiANO Trf.buneTimes Classified ads sell anything! For an ad writer phone 2-4911. incandescent gives you 600 or so hours of use, fluorescent gives you 6 ,000 to 8,000 hours of use." CLA88Il'IED DISPLAY ADVERTISEMENT OPENING SOON HILL WOOl:l ESTATES Our Next Division Adioining TEMPLE PARK ESTATES A PLANNED COMMUNITY With Recreational Facilities. Close to Schools, Cofteges. Shopping, Golf, Swimming > > IB UHIV[RSITY \)O> SOUTH fLORIDA. < "' FOWLER AVE. M P A 3-Bedroom Homes from to $12!300 As Low $75 Per As Month Including interHt, principal, insurance and tax"' FLORIDA COMMUNITY BUILDERS INC. EAST TEMPLE TEIIIIAC:E HWY, Phone WE 8-4910 TEMPLE TERRACE U. S. F. Specials ONLY CUSTOM BUILT RESI DENTIAL AREA WITHIN a MINUTES OF CAMPUS. 3 BEDROOM, 2 BATH, DOUBLE LENT CONDITION. ONLY $2800 DOWN & ASSUME MORTGAGE. 3 BEDROOM, 2 BATH, FAMILY ROOM. BRAND NEW. FHA OR CONVENTIONAL FINANCING. $17,900. MANY OTHER 3 BEDROOM, 2 BATH, CUSTOM BUILT RESIDENCES FROM $14,950 UP. Ken Lightfoot, Realtor 9257 56th St. WE B-2797, WE 8 Homestead Seekers THE GREATEST opportunity ever the near future 570 lots at rldicunear Riverview. File your name, address & phone number now for preference of location. Proposed plot plan details sent on request. GREATER INVESTMENTS, INC. 305 Morgan St. Tampa 2 Ph. 2 VETERANS NO DN. PAYMENT $] 5 MOVES YOU IN TO QUALIFIED VA PURCHASERS FHA FINANCING AVAILABLE 3-BR Masonry Homes IN HIGH & DRY EAST LAKE PARK Convenient to New University and Industrial Park BUILT-IN KITCHEN MIAMI WINDOWS TERRAZZO FLOORS FULL CONCRETE DRIVE LARGE LAND SCAPED LOTS ALL THIS PLUS SWIMMING BOATING FISHING OPEN DAILY 1 TO 7 MR. HUGHES ON PREMISES DRIVE EAST ON HILLSBORO TO ORIENT RD. TURN RIGHT 1 BLOCK. 37-5301 WE 5 NICHOLSON REALTY 7101 Armenia Rea !ton subdivision, va-lencia's, fo Grapefruit, 50 Early orange. Approx. 700 young trees, 2 garage & storage. ALSO 3 BR-Heart of Seminole, 2 tile baths. Wall to wall carpet LR, DR, hall, db!. garage, uti!. Cor. lot. 3-7339 Bill Carter 45 4 FEINBERG-MOORE, INC. LOTS RESIDENTIAL and trailer Jots. $800 up-$15 down-$15 month. Tltle insurance included. C AND C LOTS ALL PRICE RANGES BILL BAKER, Realtor 2151 W. Hillsboro RE 6 FROM THE 1ST GRADE THROUGH HIGH SCHOOL YOU & the children wlll enjoy liv rm. Jge elec Klt. full tile bath, oodles of closets. N. Sect. $13,900 trms. C. E. YERGJN BROKER WE 4 6413 1700.. W. Waters Ave. 65 A. In warm Balm area. Over 500' on paved hwy. 1,000' beaut. A& in grlv:: home, beautifully s,aneled. S28,ff& 32 62 A. GROVE. Mostly full bearing. tf.KtrA:with 4% int. Good dla RAY BIRCH REALTY 1018 E. Hlllsboro 35 8 Fine Units $8,000 Dn. A PROVEN motel. Modern ma sonry constr. Fine location . Very fgod living qtrs. Net approx. 44 UNITS ON GULF GROSS $3,200 per unit per yr. Fine PC?<> I & Jiv. qtrs. .t are " . pts. Very !me. $324, 000, $75,000 dn. FLORIDA MOTEL SALES 4812 N . Dale Mabry RE 6 OUR HEW UNIVERSITY WILL SOON BE OPEN! WtlCOMt lO Visit OUR NEW ... TEMPLE TERRACE OFFICE For All Your Real Estate Needs LOCATED IN Tampa Federal Building 56th St. &, Temple Terr. Hwy. TO SERVE YOU . . , MILDRED BUSH MARGARET SOMERS BILL PRESSLY !Sales Mgr.) CALL WE 8-1494 NICHOLSON REALTY REALTORS MEMBERS MLS TEMPLE TERRACE TAMPA FEDERAL BUILDING 56th St. & Temple Terr. Hwy. 9 UNIT APT. MOTEL property is mighty BLUE. He combined his talents and all hls dough so that aomeone like YOU could make lt GO. $15,000 CASH DOWN proof, ceramic tile baths, all elcc. klt, choice location to Bay apd Gull on TREASURE ISLAND. Total price S68,4CO 13030 Gulf Blvd. WA 1 St. Petersburg CONVENIENT to the University of South Florida & Industrial Park. New 3 BR, 2 bath, bit. in elec. kitchen, panelled Fla. room. REALTORS 8-1238 PHONE RE 7 Now Is The Time To Select Property In This Valuab1e Area We Invite Your Inspection of the following. Sel e<:ted WATCH THE GROWTH of our University of South Fla. luy this 60 A. w/highway & RR fronta<)e. Be one of the smart ones-only S4,000 per A. PRICE R •EDUCED -3 BRs--2 Tile laths. Owner lecrving & anxious to sell. term s. HOUSE BEAUTIFUL Ultra modern--fur nished or unfurnis h ed. & dry lot. LAKE-3 BR-Central heat-$23,500, or TT-4 BR-$25,250, both w /good existing finaiteing. W. H. TOOLE & REALTORS SONS, INC. 303 FRANKLIN ST. PH. 2-4771 of FRIENDSHIP and CONGRATULATIONS . . l If you are interested in the vast real f business opportunities in • • . . ••.• . • . . • . 1 th1s sect1on of Tampa then • • • ; LET OUR 36 YEARS OF SERVICE to FLORIDA WORK FOR YOU! • MORTGAGES • SALES • PROPERTY MANAGEMENT • APPRAISALS J. W. COOPER 126 E. LAFAYmE ST. PHONE 2-8311 . ' < ' ;• :t:r

PAGE 44

&2-C THE TAMPA TIMES, T11esda7, Aurusl 16, 1960 Presenting Sea1s 1960 High School and University Fashion Board t I Barbara Allen Planl Win a FREE Set of Encyclopedias For Your School Library! Just register at our Fashion Booth any day during AugustHigh School with most votes wins! First to Sears • • .then to the University Like Richard Guest, you too, will he well pleased with your campus attire if you shop in Sears Complete Men's Dress Clothes Department. Suits and trousers of superior fabrics and tailored to highest quality standards • • • the latest trends in fashion and most popular Fall and Winter Come in and make your selections now. Lovely SaiJy Richardson all set fo.r campus activities at the University of South Florida has chosen one dress from the most glorious selection in town ..• Beautiful cottons in solid colors and muted prints that are appro priate for now and right into Fall! You'll find dresses for class, sports or for dating, in one or two-piece s t y les. Skirts are Iull or slim ... either way, flatter ing. The smartest student shoppers will he shopping on Sears Aisle of Fashion! You Can Buy Now and Pay Later H You Just Say "Charge It" 2010 E. HILLSBOROUGH AVE. PHONE 3-6711 FREE STORESIDE PARKING OPEN DAILY 9:30 A.M. TO 5:00 P.M.; MON., FRI., SAT. TO 9 P.M.


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