USF Libraries



Material Information

Added title page title:
A magazine of Florida
Physical Description:
3 v. ill.
The Peninsular Publishing Company
Place of Publication:
Tampa, Florida
Publication Date:


Subjects / Keywords:
Periodicals -- Florida   ( lcsh )
serial   ( sobekcm )

Record Information

Source Institution:
University of South Florida
Holding Location:
University of South Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
aleph - 020391587
oclc - 15210433
usfldc doi - S49-00001
usfldc handle - s49.1
System ID:

This item is only available as the following downloads:

Full Text


he Sunshine Cit


Tan1pa on1orrow! Close Your Eyes and Visualize -your mind' eye dwell on a city that ring a l oud with t he echo of the build er s hammer-a c ity whose line is ever changing as the gi nt structures rapidly poke t heir heads s kywar d city who e building program urpa ses any com munity in the maje tic State of F l orida. Pictur too a city of doubt th pre ent popu l ation of Tampa and still g r owing by l ea p s a n d bounds swelled in ea on by the great touri t armi from ev ry corner of the country; picture the tremendous growth of bu iness resulting from the i ncreased number and the great influx of outside buyer who will be irresistibly attracted to t hi new Tampa, thi great Florida m tropoli Do you not virtually hear the hum of th i g i ant indu try, see the activities on every hand a.nd feel in a ubstanti l way the unb ounded opportunity of this new order of ow hold t h i picture and permit your mind' ye to wander for a moment to the magnific nt water of the bay, the etting of the Davis island development, the upreme home colony of this new progres ive Tampa and a real Floridian paradise. here you will see without any wild stretch of the imagin tion homes of urpas ing ar chitectural beauty, magnificent hotel wide boulevard Venetian cana l overhung with rare foliag of th tropic gloriou park himmering pool for bathers, th finest golf course and cor of other attr activ f atures which go to form the foundation for a h i gher type of l iving. Tamp is coming into her own. The result we all achieve in her great development depend olely up<>n the vi ion we po e nd our ability and en rgy t o c a rry noteworthy a nd well devised plans to successful conclusion. D. P. DAVIS PROPERTIES I A' Y 0 DCITY ,,


2 BARTOW, FLORIDA "ThP. Cit I) of Oak 1l1e unty at of Polk oonty the mo t high l y dev eloped ounty in Fl rida, from an agricuhu al and horticultural poin t of vi w with a p<>pul tion of 6,500 mad up of men and wom n of cult u re and refinement repre ntati e of th best in merican ci t izen hip, i n the broad t en of t l at e y compr hen i e term, extend a ordial welcom to th hom k r and im estor to c m and in e tig t the opp rtuniti ff red. The piri t of Barto i t he pirit of progre The ci t y ha p i ndid du ca tional f cilit i burch of all of the I ading lui tian denomination frate nal org niza t ion of all kind a w ll finan c d and r fully managed Cham ber of Cornrn rce, K iwan i Rotary and other ivic clubs including a oman s Club which i act i e in all i ts branch ; one of the be t nine-hole golf ourse in t .be nil d ta t e within wal kincr di tance of the t of the it ; fme, bathjng and fi hing in nearb y lake ; mor than 400 m il f p d country road radi ating in e v ery directi n; two railroad in hort C\'erytbin"' aloulated to make life worth living can be found in Bartow, including plendid inter and ummer climate. YO U WILL WANT TO LIV E IN BARTO W For D e tailed Information write or wire. BARTOW CHAMBER OF COMMERCE BARTOW,FLORIDA VISIT MEADOVISTA artow's High ly str icted Subdivi s ion IT "HACKL DEVE LOPM E T' e any Local Real Estate Dealer tew rt Ho I Lobby djoin Our Offi e" BARTOW, FLORIDA The ounty t of Pol k County. the <:enter of the citrus fruit growing, grape rowing nd ve t b l growinp: ection of the tate offer u n p ralleled opportunity for HOMESEEKERS INVESTORS FARMERS ituat d it i in the h art of th La k H igh land d i trict urrouraled h}' Ill)' t'iad lake and at an e l e vation which ubj ct it t o the cool ing bre z from both the lnntic O c an and t h u H of :\I' i o. it ha ara un:rurpa ed wint r a n d ::-um r eli mat It i' an II th Y ar A und Towu. For barg ins in ln n d attd fua-thcr particulars writ e or w i.-e DAN F. WEA. R, Realtor BAR OW, L ORI DA REAL ESTATE or ale or Rent Re idence oarding House Busine Bu ildin g ac nt Lot Suburban Lots, ruck 1 arm Citru Groves a n d Citru L nd very fe w choicest lake fron to b found anywhere. Inform tion h e l y nd heerfully given. G.O.DENHAM B R T O W FLO R I D 'fhe B autiful (( ity of 0 k rrhe OAKS UNDER N E W MANAGE MENT m ri an r Eu r J)('an Pl. n "In the B e autiful City of ak u ature's Beaut') Spot" f 1h be t <"< mm r<"i al. nn I touri:>t h ea d q u a 1 1 i n 1 hi (' I i

Fronti pie Editorial Conte n ts for Octobe r 1924 Alon th Old King Highwa ew myrna Ja k onvill The Gat way to Florida b MORDIN Fr .OYI) .BRA V IER 1 14 l. 17 Jack on ille: Fir t of a eries of lorid ities l rida' Wond rfu l Future by Roca W. BAS 24 C .. rr ing th arn e of Tampa Into the Th pirit of Miami en as by B. F. BoR RDT 27 by JoE HucH Re: 2 ho t M t tor Florida Citi From the Air Pag of Airp lan Ph t by ToM FREE l Tampa Beautiful Bay of 1 by f H. GLO ER 3 4 L i v utdo o r in Florid nd jv a Hundred Y ar b FRA K Th tt l 111 nt in th United tates b y M. BEt'tRY 41 Page of l o ida Beauti Th peak for Th m h e cl5 Vi io na i of Cr ation : 1 -PeL r Demena b K R r. H C fw:o.n; a -16 ak oh p kal i g a P m b 0 lilt The Nobl e ift o f harl and Kath rin H ai n What Your n orite e a ther ? b I R KG. H E TO. b ARTll R G IVEY l\Ji amiwood b Jtt:r.T !\ TL K Pr ud P t r P l i an by Howo TTN ibr a lter of m ri a b AM H ,,Ill' lU X' ; 1i l liam W C h s e b J liN L. :.\1 IWS am t h r e a l t i\l c n f Fl ori d -P riz o n t 1 n t o II Tll Fl o r i d H mt> -. D p rtm n t P i <'< o f E ial n A ec ti o n f Hum or OlldU t eJ 0 J '3r t without permi i o n f r o m t h o,;bli u Pw tJ Monrhl, T"-" ur PwNu.lti B Lion,r, T""""' Flo tlnJ ,.:_, Th,n. \' Heu ku. h .. ar.J ..:f."T E at Co st Office, 215 H hn B ulldln,. Miami Florio!.. Lundy Din, Ma.n o r W. K H Shaho, Ci'rculat on M ,..,..,. Advertisinc R pn nl Uvea t r Stat s, St vtAs and Ba.urrt &n.n, Inc., -47 Wut 34th Str-t New York City ADVERTISI CRATES ON APPUCATIO T n AI per c:opy ..bu ption ratca i n U. S. and Pon a ion $l.OO p y e ; Ca11. 4. $1.50; Foreicn $2.00. Ch nco of rddreas, c:orrec:tiona or additiol)l to ddl' on wt pper or failu"' to r ec:alva Suniland sh....,ld b reported to the C rc:ul l rl>l\ Oep:ortmcnt. In el)dil).J' ll&e of o.d.dre a ive both ne'W d o : d 2.ddrusu. np.llO}, (/",) AU ng!>u rcnnuJ r Pur .. p,.,, 1 pli l ion fOl' ontry s rondela matter at t h Pot 0 u a t a m Flor id lld (or addi ional entry at the P.> t let a\ 't. f' tereburg F lorida, s>tn in 50 54 60 VOLUME I UMBER r


4 CORAL NOOK The Talk of T amiami 'frail CORAL NOOK Between Miami and Coral Gables is perhaps the safest cours e for prospec ti e hom -builders and investment-seekers to strike a happy m edium midway between these points, which found beyond the hope of betterment in this progressive and rapidly growing ubdivi ion. CORAL NOOK i one of the mos t a t t ractiv e deve l opments along the Tamiami T rail ; no finer place could be conceived for the b u il d in g of a modern home. If you are interested in our property. k i n dly communi c a t e with u a t ith r addre and w e will be gla d to furni h you with lot p l a t and price When in Mi ami our comfortable buses a re at you r ervice at any tim e of the d a y and our sale smen a re mos t considerate in thei r olicitude for the c omfo r t and pleasur of our gue ts .MAL O FFI E 161 AST FLAGLER ST. Miami. Florida ROBT L STEW ART CO., O wn ers and D e lop ers Y. R p f ntativ H YWOOD BROOKS. Inc. 149 B1oad way 1 Y City u i t e o 932


I uw dr d nd t look car full m hing tha i w rth fi d 11 r. r r. l a ton hun-d ar full n n co p if ou all upon t mp n wh i w 11 kno N' n r comm n d th pu li h r f thi pap r It prin ti ll th Tim in r at r THE WOODRO E COMPA lnvestrn nt LEAR ATER ORI


KNIGHT BROS. PAPER CO. 339 t Bay treet JACKSO VILLE FLORID Dill 8 CoDins Co., Book Papers R. D. Rising Paper Co.'s ani h ond Initial Bond dding Index Bri to l Old Colony eady-to Print M iltng Set Poland Paper Co.'s aterfall Bond W t rfall dg r Kni c ko ond Writing AI o contpl t tod of otlrer wndard Lin Prompt Shipments from either Jacksonville or Tampa Warehousess Jaebonville: 339 wt Bay Street Tampa: 707-709 Polk Street


VILLA D'ESTE Hotel and Apartment Operated by Carp-.nter Overlooking B a y Biscayne Complete New, Comfortable All accommodations have individual bath rooms. Many have privat un verandas or bal conies; some have private parlors. Rooms for one person, and two and three per ons, with single, double or twin beds. Suites and connecting rooms for three or more persons. Some accommodations have fully equipped kitchens; all details of housekeeping being provided and roai.ntained. Rooms for maids and chauffeurs. Rates from Three Dollars per day for one person Breakfast Room Restaurant Garage Arrangements A Gue t's Desire Fulfilled 1s Personal Pleasure Your Patronage Invited Telegraph for Reservatio ns Northeast Second Avenue at Eighth Street Through to Bayshore Drive Miami Real Estate Co., Owners. Frederick H. Carpenter, Manager. 7




he PORT -METROPOUS of the outh Atla ntic. the G tew y to America' playground. invite you to join the one hundred and twenty-nine thou 'nd live wir s who are now building for a city of two hundred and fifty thousand population by 1930 JACKSONVILLE' S bank clearing in rea ed from $12.7 33.049 in 1900 to 653,380,323 in 1924 -a gain of S400 per cent. Bank d epo it h v grown from ix to one hundred million dollar in the sam period of t ime. JACKSO V ILLE'S municip I cle tric light and w ter plant, and docks show a net earnin g of ppro imately 800.000-or a net saving to the taxp yers of ov r ten mill thi year. JACKSO VIL LE's electric light rate is the cheapest in the nited tate owing t it eHicient management. JACKSO VI LLE i the largest na al tore concentration yard in the world. THIRTY F EET of w ter from the t lantic Oce n to our docks m ke it po ibl fo r ten thou nd ton ve el to call at t hi port. JACKSO V I LLE S payroll total fifte n million doll rs per annum. JACKSONVILL E 'S indu t rie manufacture products valued t fifty million dollars per y ar. JACK.SO V I LE hip fifty five thousand rio d of tumher or a billion fe e t a h year. leading the entire outh i n this commodity. EIGHTY P E R C E T of orida fertilizer production is made in Jack sonville. JACK.SONVI LE i the county at of Duval County, which i p nding thr e million dollars thi ye r on p ved hi ghways. 32-FOOT PAVED HIGHWAY extending from J ck on ille to i ts beache the long t uburban whitew y y tern in the nited Stat I ctric l ig h ted, HENRY FORD i pending two million dollar in Jack ooville on an a emhling plant. If it good e noug h for Henry it hould be good enough for you. JACKSONVIL L E i the home of the 1 rg t coffe r o ter in the nited State the Cheek-eal Coffee Company. JACKSONVILLEs M u nicipal Golf Cour e i s open to all visitors. For fu rther information addre The CITY ADVERTISING COMMITTEE, City Hall, Jack s onvill e, lorida 9


10 THE R TZ HOTEL MIAMI FlORIDA Miami's Newest Commercial Hotel OPENS DECEMBER 15th ew, modern, fireproof structure. t am h at d. v ry room has hot and cold water and bath. Distinctively fur nished. Lounge and mezzanin off lob Long di tanc t lephone service from very room. Rates reasonabl In the Heart of Miami's Business, Shopping and Amusement District STRAUSS-BROWN CORPORATION, Lessees P J. Davis Construction Co ., Builders


m, the Standard ::Jllw.SoutluaBt// Enqravinq Co. ART SERVICE COPPER HALFTONES ZINC eTCHINGS COLOR PLATES Jacksonville, florida 11


12 K h P r ount Subdi 1 1 n f a p .'1 R 4 r 1 Combined with the highest clas development that hu ever been attempted in Tampa TR TECIC LOCATIO : In the p th of progtr am -. ho e re s from ndy Brid e to the h e rt of th e treet nd run ity. w T R Md R l l Y RE 1 RJ Tl Sun et Park will b r trict d ccording to the plan fol1owed by the leading nd mo t uc ful ubdivision in erica. ll hou es to be of either tone bric k concr te or hollow tile con tructi on. Values vary a c cording to location easonable rzces --a sy Terms HA G OVER R AL TY CO p FL RID 513 Tamp & St.. t Phon 223




JACKSONVILLE-The Gateway to Florida 14 kyllne of the buslneu sect ion from the t Johns R v r 2-Cr h ln Suildinr. 3-B nd concert in Hemjnr P rk. 4-Fonyth Str e t look ill& w t 5--Fiorlda ational Bank Buildinr. &-City Ha]l. 7-Freichters at Munici p a J Docko. Duv 1 CO\Inty C ourthous Jame s Bulldin&, across Hel))inr Park 1o--Th I rer o e buildina. It-Along R l v rai d e Drive. B & y Streoot 13-Forsyth tre t, lookinr east. 14-()ne o f the palntHnod residont s treets. 1 P blo Beech, J cksonville's Coney Island, showinr boardw lk a t ri!ht.


Thos. W. Hewlett R. S. Hanford S.C. Singleton We Introduce Ourselves It is customary in a new publication to make a sort of literary bow in the form of a flowery worded editorial with all sorts of rash promises as to what will be forthcoming in the future. It is going to be the very spirit of this magazine to drop things that are customary and commonplace and there's no place like this one in which to make a good beginning. These editorials will no. t be gems of literary effort, or deeply thought out analyses of state problems, or digests of news of the day, but just a few homely paragraph from the heart of the magazine as it were, to point out or mention a few things that seem to have no place' in any other section. Suniland will at all times speak for itself-the real meat of its being will lie in other page than this one. If this issue is good then others will be better. It is our sincere belief that Suniland will fill a long-felt want and that it will reflect to everyone intere ted in thi State the true Florida, which after all is good enough for any magazine. We give you Suniland with a heartfelt wish that it may be helpful in the upbuilding of Florida through the dissemination of truthful and worthwhile information regarding the State, and will make many friends for lorida through the appeal in its pages and if in doing this we make friends for the magazine itself, we shall have been well repaid. F-L-0-R-1-D-1-A-N There ha been a good deal of argument and contention pro and con in The Florida Press and elsewhere as to whether natives of this State hould be called Floridians or Floridans. We are will ing to let public opinion and popular usage rule the matter as far as we are concerned but we are inclined to the belief that in the course of time the name Floridian will outlive Floridan and the reasons for thi belief of our are plain and easily understood. Orthograph ical experts, dictionaries or authoritie galore may be brought into the argument but we feel that the ear and tongue of Mr. and Mrs. average man and woman will decide the que tion F loridian is more euphonic than Floridan, it ounds better nd is more soothing to the ear, and it rolls easily off the tongue. A ro e m y mell as weet by any oth r name but we feel sure that tho e of u who are of Florida will be more in harmony with things harmoniou<> if we are dubbed LORlDIA S Therefore we hereby an nounce that Suniland is rooting for the extra I. Stop Thief! The cry o f Stop Thief i loudly heard in Florida just now and a large and growing crowd of indignant citizens is doing the shouting in a voice that betokens ill for the culprit if they catch up with him. Thi thief i the shipper of green and unripe citru fruit and he is stealing that thing most precious to tne Citrus Industry-its good name. The citrus industry of Florida is one of its greatest a et and tne State can ill fford to have thi indu try ruined because a few grower and hippers insist upon ending orange Managing Associ at Editor Editor Editor and grapefruit to market before they are fit to eat. Florida citrus fruit has a reputation the W01'ld over for its superior eating quality but this reputation has acquired a stain that must be removed this coming season. Dealers and con umer have been stung once too often with green fruit and they are going to be cautious in the future until they are ure of what they are buying. This sort of thing has hurt the Florida citru industry and ha hurt it badly and it is high time that the green fruit shippers were stopped from their ruinou and infamous practices. We do not believe in mob rule but if anybody starts any monkey business with green fruit this eason we hope the gan g finds him "All for One-One for All I f there i one outstanding need in the greater Florida that is fast coming into being it is for a better spirit of cooperation among the v riou cities and sections of this state. orth Florida. South Florida, East and West Coast, Jack onville, Tampa, Miami, St. Petersburg, Pensacola, Or lando, Lakeland should all get into a common harness and pull together for one United Glorious State. There has been too much of the spirit of building a fence around a town and daring any other town or section to interfere with that town's affairs; too much sectionalism and petty jealousy; too much east is east and west is west in Florida. when the twain should have been armlocked in a spirit of brotherly love these many years; too muchwe're going forward you stand back propaganda; too many people whose ideas are too mossbacked for a state that is just at the heyday of its youth and fast coming into its real greatness; too much lack of farseeing vision. Whenever we hear the word cooperation we go back to the day when a Benjamin Franklin was speaking regarding the signing of the Declaration of Independence he is said to have remarked "Gentlemen we must hang together to keep from hangina separately... ever was truer philosophy uttered or in plainer word and poken in the day when the banding together of the tried and tested men of the Ameri can Revolution, imbued with the spirit of freedom in which to pursue their own happine in their own way meant the carrying on, from the awakening to a successful conclu ion of this great nation of ours. it was the very truth itself even though tinged with irony and not a little humor. So with lorida today. Out of the old is being planned a new and wonderful state. Millions are being pent for development, and to keep this development continuing on to the ultimate succ that the "Florida Patriots" have in mind, all Florida mu t band together, fightin g with pur poseful intent toward a common goal. Flori.da need a plentiful cattering of the philosophy of Duma as voiced throug h the redoubtable D'Artagnan, in the heart of our builders and leaders-"Ail for one-One for all". Every Floridian hould be boo ting for Florida as a whole and all of florida should be boosting for every see? tion and town-and every true Floridian will develop thi s all Florida spirit oon-and then watch us grow. We make this critici m in a con tructive spirit only, real-15


izing there are some who would say leave well enough alone -but we have lived in Florida too long and love this State too well to rest content without saying something, which while it hurts needs saying and saying often until we can convince every section in Florida that to pull for the whole is to strengthen each part. And just here we are reminded of a story of cooperation we heard not long since. It serves to illustrate the splendid spirit of cooperation that man can sometimes stimulate amongst his fellowmen. It seemed that a certain traveling salesman was in the habit of returning to his home and wife with almost unfailing regularity every Saturday night at about seven o'clock. One Saturday. night he failed to show up ai: the usual time and, after an hour had gone by and no husband, Mrs. Wife began to worry. Another hour passed and the worry Ten and eleven o'clock went by ::n:1 :Jt :l l no or word from or of him. Then she bec-::.:ne frantic and decided that no news was anything but f'-,od news. She wired ten friends of her husband's in ten different places and worded each wire: "Is Jim with you, he hasn't returned home as usual?" In a short whi le a comforting answer was. re-ceived from the one near-In our memoirs we have a recipe filched in an unguardec moment from one of the racing adhounds and it illustrate: just how little thought is given by many advertisers to the value of some of the concoctions from their recipe anc others like it. It goes something like this: "Take a blanl dummy and name it, 'Catts Race for The Senate.' Hire < few highway robbers and tell them that you are going t< print several million copies of said book but first must sel a hundred pages of advertising to pay the cost. The high waymen go forth and get the advertising and likewise the money from the wise merchants. You print two hundrec copies of the history, give each advertiser two copies an< then go into the banking business." And the business ma1 wonders why his advertising appropriation doesn't bri n commensurate returns. If the average business man would study his advertisinl buying with half the zeal and intelligence he displays wher purchasing the goods he sells, there wouldn't be near S< much money wasted in so-called advertising because intelli gent and well directed. advertising always pays. It can be made to pay just as surely as any well directed, financed business can b. made su ccessful. est by. It was simple and to the point and brought tears of gladness to the anxious wife's eyes. She read: "Jim here with me, don't worry." A little later another wire was received from the second most dis tant of Jim's friends and it was worded in almost identical language with the first. And soon, following one after another came in eight more telegrams from eight other friends of Jim's with eight statements that Jim was in eight different places and safe and sound. There was cooperation for you-there was the bona fide. spirit of hanging to gether to keep from hang ing separately-there was a true bit of man's human ity to man. Jim it appear ed had met with an auto mobile accident and turned up the next mornENTHUSIASM But mme of this. anon We may decide to writ some more of the ideas W have for our book of Ad Ventures on this page an< if. we do, we promise the: will be interesting. W e would never have made these few remarks had W not been pleased with th amount of advertising sup port we have obtained fo Suniland, otherwise the: might have been con strued as sour grapes. We do feel, and this is the re suit of considerable ex perience on our part, how ever, that a number o business men in Florid; have a lot to learn abou advertising and how mucl more effective an advertis ing appropriation can be made and how much far ther it will go if real in By KEN CLOUD C"r HE greatest single asset an y m a n can ha v e is E N THUSIASM. 1 Without this precious priceless in g redient all the rest is lost. Enthusiasm has done more for the world; it alone has made easier the forward path of pres e nt day progress than an y other factor found in men The smallest commercial enterprises have become giants through enthusiasm. The largest most forboding circumstanc e s have shrunk to nothing under the scathing fire of enthusiasm. The man who possesses it has always the courage the forti tude, the stamina ; to tackle yet another obstacle. The enthusiast is on the lookout for such opportunity And each victory is food for this most precious treasure-enthusiasm. Without enthusiasm Florida would not be what it is tod ay Back of every railroad project every development project ever y city will be found enthusiasm. Good honest sincere enthusiasm sweeps before iD. all obstacles all objections all hesitancy. It is contagious, it spreads like wildfire. It enhances values, engenders confiden ce, inspires loyalty and lightens labor. Enthusiasm is the one factor that carries men through the sloughs of despair, drought and despondency. It lifts them out of the m e diocre; it rushes t h e m on toward succ ess. Cultivate enthusiasm ing. Lets get together, Floridians, in the making of Florida the greatest State in the Union and you'll find in doing this that cooperation is first cousin to success. Put Not Your Faith in Fakers Pardon if we steal an idea from friend Shakespeare and paraphrase it. It's a line we would like to see printed in large letters over the desk of a number of business men in the State and is as follows: "If I had served the worthwhile advertising mediums with half the zeal I've served the schemes of fakers, I would not now be wondering how to advertise at all." Some day we are going to complete a book in humorous vein and entitle. it "Ad-Ventures." It will be a sort of memoirs of our own experiences some Florida adver tisers during many years and it will be, even though we say it, highly amusing and rather enlightening. For if ever a State was infested with that unprincipled pest the advertising schemer, it's Florida, and the men who support some of the nightmares these schemers dream up-for the advertising val'ue of most of them lies solely in the imagination of the promoter-are absolutely to blame for their continued existence. 16 telligence and knowledg is used in its direction Next month we will quote from a partly written chapter from Ad-Ventures entitled "Some advertising committees we have known." It reall: is the funniest chapter of them all. To be serious for a moment, advertising clubs in Jackson ville, Miami and other cities could perform a service o unending value to the State if they would act as watchdog: of their own communities, warn advertisers of fake adver tising schemes and help rid the State of them forever. The: could also do a great deal of good if they would undertak< some educational work among business men and the adver tising committees appointed by civic organizations, towns etc., as to the relative values of different types of and the difference between good and bad advertising anc worthwhile and worthless advertising mediums. Winter Visitors St. Petersburg has decided to discard the word "tourist' as an appellative for the people who come there in winter A policy has been adopted by the Sunshine City of referrin! to them as "winter visitors." We think this policy a sensible one. The term "tourist" is overdone. Let every Florid< city adopt the policy of referring to them as either "winte1 visitors" or "winter residents."


c K By M 0 R 0 I A FLOYD BRAGU WHO can put hi finger on an act pot on th of hi tory and ay of c itr'It be g innin g wa h e r ?" P erhap this i articulat'ly true of Jack-onvill b cau tn 1 cord of i birth and lif i so bound up with othe r cities, oth r counti and oth 1' countri s-many tribu tarie that form it rushing that, up to 1 16, and the burldmg of th first I n ly log cabi11, it stor. i that of the pani h, t.h French, th( English-of the colonization of t.he nite d tates--all the s e ar the aneert01 of Jacksonville. The fir t trail of the ear I ad through a m r jungl of dates y t they ar. fill d with fla color and romanc of tho e washbuckling adve n tur r Spanish and Fr ncb ach on e with a tory a full of wond e r and thrills a tho e tale of the e v 1 al endars, told by ch t zad e When J an Ribault and l1i Fr nch Hugu not o lonist mad th long joum Y across th Atlantic to Florida in 1 62 h sai l e d a hort di tanc up the pr nt t. John riv r which h nam d the "Riv r of th Mav" s far as t. Johns Bluff. There he plant d a ston co lumn, b aring the arms of Franc afte r which th littl band ail d up th coat, and e tabli h e d th unfortuna colony of harle Fort on th hore of outh Carolina. Laml onni r who wa a m mb r of th Ribault 1eturne d t l<'rane e and came back in 1564 ith mor Hugu nots, who had rle cid e I that the hardships of hacking and he ing a l iving out of th w ildern we r pr f rable to th p rs u tion s to w hich th y w e r ubj ctt-d in France. Bu t th trouble was that they did not hack or h e w at all, but depended upon th fri ndship and gifts of the Indians, until it wa born in upon the native that th s trang ly white p rson Jiving all to g the r in their triangular fort on th bank of the gr at ri\'cr, were not playing th game according to th primitive rule s of frie nd h ip and enmity a unde rstood by th Indians. Matters went from bad to worse and arrangementhad ju t bee n mad for ave e l o th t the d i courage d s ttl rs could r -turn to Fran when H ibault r turned w ith r einforc m nts of m e n and un to trength n the colony at t. John Bluff. They might well have left, for the days of the colony w r but f w. Wotd r ach d pain in 1565 of the un parall l ed pr umption of th Fr nch in planting a colony right in the heart of Spanish land. Immediate tep were tak n to back up by th might of the conqueror, Spain' claim by right of di co ery. An p edition was disp tch d under Pedro Menen dez d Aviles to punish th int r lopers. It i claimed that the nsuing mas sacr of the Huguenot settlers at Fort aroline wa don without th knowl dge of Menen d z, but at any rat the littl colony was wip d out, and the pot on which the fort stoo I has incc been taken b th riv r. ln 1763, to the di appointm nt and fury of t h pani h ,ettl l"' the t erritory of The Fir t of a eri s wa ceded by Spa i n to Gr at Britain. A new era dawned upon Flori da wh i ch plac e d in strong contra t the colonial polic i of thes two countti c On r e flect with a toni,hm nt that the Sfaniards had h ld th magni ficent country o Florid a sin e 1512-2 0 y ar and n arly th en tir re ult of their labor w e r th beggnt'ly ettle m ents of the ori inal t. Augu tin and P n s acola. Eng land at once comm e nc ed to infuse mor vigorou life into Florida. Immi grat ion wa invited to Florida, and lib raJ grant of land mad to o ldiers in late war upon condition o f s ttl m nt, with quit r nt after ten y ar. he Marquis of ITa tings obtained a grant of 20,000 acre cov rin g most of t.h land General Andrew Jacl n at the ow Ford prior to l 00, but the y mu s t hav I d a pr cariou x i tnc what with the Indian and the fact that this locality w a the n th tamp; n g groun d and refug of criminal from '(h e Coloni e escaped lave;;, s la v catcher ruffian and a d v ntur r of v ry d scl'ip tion. The fir s t hou se built on the site of Jack sonville wa a log on e built in th ar 1 16 by Lc\ Zachariah Hogan for hi Spani h bride th w i dow of Purnal Tayl or, a pani h ubje t. After the death ot her hu band who was kill c I i n a skirmi h wtth a s coutin g party of t h "Patriot" army, Mr Taylor p etition d th e Spani h go ernm nt and wa gran d two hundred acr s of land o'n the north sid of the t. John riv r oppo i t Fort San Nicholas. Mr. HogansJiv d on the outh side of th r i v er, but as l1i brid em d to pre f e r th north id their hom wa built on her grant, which compri ed much of what is now bus i ness s ction of Jack onvill And the n cam Juan Maestre-kipp r in the Boa of the Roy 1 Doma in-re p r e nting him elf in traiten d circumtan and p e ti lion d th e .Span i b Govelnment ior "100 acre of vacant hammock lands on the north si de of th e Ri er t. Johns, oppo ite the batt ry of St. Nicholas." Hi wa the e cond hou to b built, upon what i now the c enter of the northe a t quarter of the quare bound d by Fo yth, Liberty, Bay nll M rkets tre t$. H clear d up a spac and with the a stance of h is large family he planted a Cl'<>P which gav promi of abun lant y i ;}d, but be did not stay to gather it, for in 1 17, wh e n Fernandina was attacked and captur d, th "Boats of th Roy 1 Domain" w e re w:th drawn to t Juan Ma e tr n v r r turne l and i n 1 20 he old hi land for 200.00 to a third scttl r, John Brady. Mr Brady ran th first f rry a!l d ent tr::tv le!' His house wa o f and it i to b suppo s d that comfo1 17


Offi,ce of I. D. Hart, corner Pine and Adam. s Stneto, 1850 w r few, but reports of the pl asant ho p i tality and cour tesy of this g ntl eman wa a mark ed factor in d rawing m any other ttl rs. p i n Middle G orgia Will iam G. Daw on wa b gi nJlin g to f 1 that h e woul d b e a victim of tube rculo is if he remai ned in a col d climat for an other yeat. Per haps t h e r e w as not so gr at a diff e r e nce in actual temperatute, but on account of th e fact that t h e rains i n the major part of Florida com e \1 ually i n July a n d Augu t, coolin g the ummer days de l ightfully for a part of each day, and leav i ng the win ter month s c hiefl y a s ucc e ioJl of sun hiny w eather, i t is po -:ible to live an outdoor lif practically all the y ear roun d At any rate, Mr. Dawson nd his fri e nd, S tep h e n E. Buckl de ided to com to t he Cow Ford an d op e n up a t ore, there being non e at that time near r than t. Augustin F ernandina or St. Mary's, in Georpa, trading being carried on vta the river i n small sailing vessels to Savannah and b ck, or by the inland pa g With g r eat difficulty, Daw son and Buckl e a the n e w firm was nam d, managed to secure a vessel, and proceeded to purcha e a stock of good in New York and open up a large log house on what is now the middl e lot of the south ide of Adams Street, betw ee n Mark e t and N e wman Stre ts. N ews of the innovation soon spread, also of their courteous and obliging conduct and fair and honorable d aling, o that ettlet'S cam e from long d tanc to trade. Thes e citizens g ave the Cow Ford a good reputation, and dr w many n ew com er. Of thes e was I iah David Hart, a Geor gian, living on the St. Mary's river, wh ere the news r e ached him of the pros perity of Mr. Brady's "hotel '. He determined to move to the Cow Ford and enter the same business. He brought his house hold goods on a barge down the t. Mary river, aero s to Fernandina, thence to the St. Johns and up to the Cow ord, whil e his family and his cattle cam e aero s country Oth e r m e n began to J. Ro John Bellamy, Benj m i n Chaires, John Locke Dogg ett and John WarNnall m e n of education and high i ntegrity arrived about this t-ime. All along t h e riv e r, i n that day, from th ferry-now Lib rty Street-wa a d n e hammock growth, throu g h which no man e v t pa d. Eastward of th e ferry, d own to wher e Cathe rin e Stree t now is, was op en pine land, which al o e x te nd d from t h fe rry north to Hogan cree k and w est w ard, and north of w he r e Forsyt h Street now is far b e yon d th e pre ent city lim i ts. In 1 21, th e pani h f la g wa low e r e d, in St. A gustine, with a s lut e, and the Star and Stripes went up. The f ollowing year saw the con oljd ation of East an d W e t Florida into the Territory of Florida, an d t he o rga n i zation of t erritori al g ov e rn ment, after which M e r Hogans, Brady and Jlart agr d to Jay off their la n d i nto Bay Street LookiDe Weot rrom Mkio, 1&68 a town. Th y had been rep ate dly urged to take this m asur and finally a commis sioner was selected by each, and the work proceeded Thes e commi --i onerss were Joh n B llamy, B e njamin Chaires and Fran cis J. Ross, all men of wealth and standing. D. S. H. Mill r was l cted as surveyer, and adopted a plan of procedure. The b eginning of th e survey wa at the foot of what i now Mark e t Str et, th south e n d o f the d iv iding lin betw n th two grants1 Mr. Ho gans and Mr Hart on one side, ana Foot of Brldce Strut, 1843, Pr s.etH Site of V Iaduc t Mr. Brady on the ot he r, g iving forty feet on ea ch s i de for a tre t. Bay treet was also m ade e i ghty f ee t wid a:nd oth r treets eventy. 'l' he treets north of Bay, runnin g paral lei w ith that treet and the riv e r, were named as fo.llow : Forsyth, in complim ent to a f amou G e orgia statesman, the n e xt-A d ams-aft e r John Quincy Adam the n S eer tary of State in Monroe s cabinet; Monroe, after the Presid e nt, and Duvalthe las t street to the north ft r the governor of the territory. t of Mark e t StNe t was Liberty, and eat of that came Wah. i ngton W es t o f Market was wman and w es t of N e wman, Ocean. Th e n a m e of the town wa s u ggeste d by Colon e l Warre n, who had e r e d as a vo]unt er in Ge n era l Jack on's army in tb.e Cree k \ ar, and was an e nthusiast i c adm i r e r of hi s great command e r. P erhaps they thought "Jackson"' was too big a name for the small fore t settlem e nt, and add d the ditnunutiv but, t any rate, th nam wa given unanimous approval a a real he-name for th lu ty, infant town. Th e following comm ent, from an old hist ory of Jack-sonvill e hould prove inter ting. "It will be e n that the name s given by the Commissioners 1;() the streets w ere nam es 'as er name ,' and not ;the nam es of wom e n and f e male children That bad taste was the action of the owners of the land afterward." In Augu t o f 1 22, Du v al County was created, and in D ecember the first court conven ed for the transaction of county bu i n e Th e Justic w re Thoma Rey nolds, Wm. G. Dawson, Rigdon Brown and Britton Knight; G e orge Gibbs, Esq., d -Tb.e Bie Fir or 1901 D otroyed 130 City Blocks and Cauud a Loss Runntnr Well Into the MIUiou 1


Dr. A S. Baldwin scribed a ''a gen tleman of the Old School" being clerk. They la id the coun ty off into road di tricts, and ap portion ed the work of building road for the travel still onti nued and the population via the road continued to increase. The fit t United States Court v e r hel d in Duval County wa D cember 1, 1 23, the Honorable Jo eph L. m ith, b ing judge. He wa the father of General Kirby Smith, afterward of Confederate army fam Th first ourt House w a built by John L. Doggett, under an agreement and con tract with the county made in October, 1 23, on th lot given to the county bv Mr. Chair!! and Mr E oss So Part of the property bought by MY. Brady from Juan Ma cstre was sold to Major Chaires $50.00 for eight town lots After making variou other sales and comeyanc.!S of this land, in 1 23 Mr. Brady sold to John Bellamy, o11e of the commissioners, all that r main

The old Sob-Tro-pieal Boi!din, on t'he site of prennt WateY Work pion er h e was, for h e wa s for y e a : the only pby ician w;thin a radiu of thirty mile and th r w e:r many call on him up and down the riv r. P rhap h found r ward in the gr at t field for the exercis of his gift and perhap the very difficulty of the problem he found and solved for th public weal furnish d nee a r food fCJ his k n intellect. other things, Dr. Baldwin ear d for the tck, sang in tne choir, kept up with the mo s t r e c nt d v 1opments of sc ience and not th l e a t of the services h e pe:rfo1med for Jack onville wa the studying out of the cau of the bar at the mouth of th St. John river, impeding the progr s of port development. With an engineer by the name of Eads they work d out a plan for th elimination of this bar, which is about the plan fol lowed today, which make Jacksonville a good port. It ha been uggested that it woull be but fitting to erect a monument to Dr. Baldwin, and it is probable that om day thi may be don e though if monuments w r er ckl to the m mory of all tho spl 'n did men who have lov J t his city through its raw youth, and worked so unselfi s h l y for its good and upbuilding, th park and treets woull b peopled with tatue and studd d with monuments. At the beginning of the "Roaring Forties" the "roar" was not very loud, for the population (estimated) was only about 360, but, at that, it was a 250 per cent gain over 1830 figures. Pe1hap the failure of the Bank of Jack onville at the beginning' of this period helped th "roar" a bit. It was in 1 42 that the Indian War wa brought to an end, afte r which ill'dustri s of all sor were r n wect, particularly utting, sawing and hipping timber, and new crops tarted. In 1 42, al o, Judge John L. Dogg tt laid off the eastern end of the city, out of which grew the "Doggett Map of Jack onville". Believing that Market would con tinue to be the principal stree and b ing a very earnest member of the Episcopal church-he had one entire block so plac d that it stood at the head of Market Street, which he then donated for the building of t. Johns Church, having an ambition that it might look down upon the city from the then-highest point in it. Two narrow streets lead around the church quare, back into the broad highway of Market, which continues on toward Springfield. The Judge was also an enthu ia tic member of the I. 0 0. F., and at the same t ime he do nated to that organization a lot situated at the outhea t corner of Adam and Market Str The failur of the "Courier," the town's first paper, had left Jack on ille without a newspaper, until about the same year abov e referr d to, when the "Tropical Plant" was establish d by one G. M. Grovard of Wa hington, D. C. Several other n w papers 20 w e r born and di e d a n e w "Courier" and th e 'Republican," the Ia t a Whi g paper with olumbu Dre w a editor. AI o, the "Florid a N W mo c d ove1 from t. u t i n e and fought bitter fights with the R publican," \ hich doubtle built up i rcula t ion. It might .he re b e m entioned that the p lant of the ews' and "R pub l ican" w r e both destroye d by fire in April, 1 54, but w e r e l'e e tabli h e d, ith n w own ers and n e w name Just before th

a .. ,t -ion began to be burning qu tion It will ha, e b e n noted that, from the time of th fir t m II s ttlement in Florida, th re had n ev r b en tw nt ucce i e y rs of peace and tranquiUity, undi turb d by dome tic conflict or for ign, ho til e inva ion. And whil e th fair garden of Florida wa the arena of som of the b l ood ic:;t fightA of hi tory, Northern had progr ed through g n r of. pro rity. The population of on i t e d of pione r -or th son of p1oneers men who had com to Florida fought th ir way l1 rd hip to which they were not mur d-hard btp uch a scarcity and monotony of foods; through fire and the de truction of crops and panic and wars--and thi land h long d to them-not through inh ritanc but through weat and blood their homes been chopped out of trop1cal )ungle:; -brought into bein by pati nee and toil ftom marshe ; homes that w r encom pa d by that fierce tenderne'k d like gunpowd r in the little word "mine." They would g iv of th ir ow11, to the utter mo t, but when the que tion arose a to wh ther their own hou l d b natched by for e, th y aid no. Ther were many who oppo d th ce ion of Florida, ome remain d neu tral, but mo t of them went with th ir stat Perhap a -pr vi ion of t.he future was the cau )f th fir't ugge tion for the forma tion of the Jack onvill Light without a menti on of which tne outline of those arly day would be ineompl te. The fir t treet parade h lei by the e oung soldiers, in th ir n w and hand om uni form with thr c row o f bra button down the front, their high cap with pom-poms and trou e r of white cloth-a cone i on to the summer weather-wa to Ea t Jack onvill e, about wh r Florida v nu i now, wher th ey had target )}l'acti for about wo hour The atmory a then in a hall in a fram buitding that tood on th north ide of Bay Stre t, b tw n Hogan and Julia. They wer a fin ly drill d body of m n by 'the time of th d c laration of var e n th tate at 'l h i eh time th y were r organized on a war ba i officer d by Holn1e Ste le, Captain; A. Dogg tt, Fi t Li u nant; Frank abal, eeond Lieut.mant and J. G. ButJ r, Third Li e u tenant. Thev immediately offered tb ir er vie to the Go, ernor of Florida, and this wa th fir t company accepted by the state. After the sece ion of Florida from th Union, J nuary lOth, 1 61, the company wa pre ented w ith a Confederat flag, made of silk, b Mrs Anna T. Doggett, wife of Li utenant A. Doggett (a son of that John Locke Doggett, who died in 1 44). The company had been ordered to garri-on a batt ry at Fort teele--named in honor of the company's captain-at the mouth of the St. John river. A detach ment had been ent early in February of th t y I to St. Augu tin for four 32-pound guns from Fort San >iarco. Thes were hauled to the fortification at May port and som of the gun remained for years buried in the sand afterward, and may till be there. The pot wa right wh re the outh j tties now project into the ocean. Ther i a high bluff on the north side of what is known as the "Run," a mall cree k that u d to m ander from the mouth of the river back into the ad joininz ma!' h. Th., O:d St. James Hotel-Burned i n 1901 On the top of the e sand banks, and behind the palmetto log the 32-pound e ere plac d, th idea being that they ould command the bar and th approach to the rive r in the vent of th approach of Yank e gunboats. An amusing incident happened during the four-months period of their stay at Fort l e. ntinel w e r e maint8in ed, of our day and night, and one moonlight night one of the sentinels tired hi gun and ru bed toward the fort, informing th m e mb r of the company that the "Yank e had Jan l ed down th b ach." Th company wa ru h d out to give batt! to th invad rs, when finally it was borne in upon them that the Tl>.i o ld ho u e w t o m II!. 1908 :nd t e Semi ole Hotel built o n tb ai t troop wer merely a larg dro e of "mar h tackie "mall, wild poniesdriven from the marsh and adjoining }lam mock by mosquitoe and flies. It wa a huge j oke, for awhile, but the humor wa eventually take n out of th matter b e cause, soon after, the Yank really d id lantl, having heard of Fort tee! but they did not land at the mouth of river but about here Pablo n:>w i an(l marched around through th woods to w ipe out the fort. Naturally, friendly word had already warned the little r;arrison and as the F dcral iorce far outnumbered them he piked th guns and abandoned the fort, marching to Jacksonvill through which they pa d aoout March 9, 1 62, on their way to Bald w i n, about 19 mil es we t After thi the Jacksonville Light Infantry was incorporated into the Third Regiment of Florida Volunteers and e n t ered the rvice of the Con federate State as Company A. fter the battle of Perryville, Lieutenant Doggett wa pro moted to the rank of aptain. There had b n a period ot r al pro perity up to th war b tween the tates, and the war de tro. ed ev rything. Jack onvm was p:actically abandoned by it inhabitant all who cou l d get a. The. went chiefly into th e interior wher for four y a the y struggl d with privation anti .hard hip unknown befor Wh n the war wa o>er and they r turned, it was to find, in many ea their hom de troyed, and frequently the. wer unabl to recog nize t he places wher they had lived. army had held pos eR ion, though at fint not contin uou ly, and had put th torch to and burned down C\"ery building on the out r dge o f town and thrown up br a t work i n almo t very quart r. Jack on ville wa nev r attack e d by the onfed -Old V I w o f Harbor--Hotel E verett on the Left 2 1


erate for they knew full w 11 that ven i f taken they could not hold i t a long a s the riv e r was op e n to the U. S gunboats. lan y residences had, how ver, b e n pared, though found by the owners i n t he po ion of negroes or o f hite who had come in after the army. To thei r credit, it is said, they mo ed out on request and gave t h e own ers no trouble. Bu inessthere was none. The only tb n in xi tence ran to and conne cted with Tal l a ha e, t he capital, and with Quincy, 20 m ile b yond, and this road w a nted every kind of repairs. Con n e c tion by teamer ith any place was o f the pa t. It had o long eea ed, and the mean which had c r ated i t ha

The original hom of t. Lu e Ho pital wa a hou e with two room and a kitch n, contributed in 1 73, by Judg A. Doggett, hu band of on of the found rs. This wa soon outgrown, and the ladie of th tit combined their efforts to r i funds, by m an of fairs and other entertainments, for a new building. Judge Dogg tt con tributed another lot, on the outheast cor ner of farket and Bcav r Streets, and r. Th odor gave th lumb e Th ho pit;:tl r maln ed at this site for everal years, but th e quarters al o w re outgrown in time, and they then old that property to Judg Thorn A. Settle, who wa Uni d tat Judg at that time. Th y then purcha ed prop rty in Ea t Jackson ville, JU aero Hogan creek, at the south ide of Du al tr et, her two -story brick building wa built. This o ld building till stand ju t aero the Duval Str e t viaduct. Everyone br ath d a igh of r lief as of a ta k fini h d, b elieving thi building would b ad quate for the hospital ne ds for many, many car but the n eed for Jarg r quarters rew with Jack onvill and af r tb w s ineorpora d the site wa el cted and the larg ho pltal built. It fill vital n ed, and offers to the poor ueh treatm nt a i n e ded, without charge. Gre t ev ts w re th onderful garden p rti s t the Villa Ale. andria, one of the show places of the time. Thi estate wa thrown open to the public !or large parti which were g nerally given for th b ncfit of t. Luke's Ho pit 1 Big steamboa w r charter d to take the people ov r !rom Jack onville-thc Villa being on th outh ide of the riv r The ground were of gr at n tural b eaut} and the lavish pending of mon y for fruit trees--2,000 orange tr b ing in full bearing, together with hickory, pc: an nd English walnut trees date and cabbage palm magnolia o kl:ro es and hrub b ry m de th plac a veritable f il"'y l and, when trings of Chine e lantern wer run to the peab of the enormou water and li e oa bere were teps and b neh b1.1ilt up into the tree, two or three orche tras engaged and a Southern moon poured rain of gold through th trees nd ov r th riv r. Thi beautiful e tate belong d to Ron. A. M. Mitchell of Milwauke e one of tho e early railroad build r and trail-blazers in tran eonti n ntal tran portati on. The y ar 1 77 saw the beginning of the pre ent clu ive Florida Yacht Club"obj et, aquatic port impro ement of y cht building, e ncourag m nt of rowing and yacht sailing. o mention ""mad how v r of the wonderful punch 1, fill d with choicest champagne punch but perhaps that wa not numbered among the quatie" por J. H. rosby, Jr., wa the first Ca ptain, and H. Boun tb au, ecr ry. A build ing was erected by the club, at the foot of Market tre t, to which William Astor con tribute l $500. hi i probably t h olde t club in Jack onvill It w built o lt over th wat r, and wa the great oeial elu b of the c ity. Every afterlloon, xcept in the winter, the fir t people of the city gathered th re, and th m mbel"'S of the club ould g t i nto t heir ''rowing co tum and into th ir hell and go out on the river !or a row. Oth r would engage in canoeing, both with paddle and with sail and it va not an unu ual sight to ee the white zigzaggirlg of yachts on aturday. and un days. The yachts of tho e day eon isted largely of eat-rigged boats and al o some catamaran There ere no ga engines known in tho rly day of course, John Einig, a mechanical geniu and on of the foremo t citizens, wa the first man in Jae onville who made a ga e ngine propel a boat. He al o wa the imr ntor of th ehim whi tl "Big Jin1 n top o th wa r work one of his whl ti e Mr. Einig al o drove the fir t "automobil e on the treets of Jac:konville-i on <:.

FLORIDA'S WONDERFUL By One of America 's Greatest Statisticians-WE LlTTLE reali7. th g r at valu of un hin 'I here i O much of it in Florida that you fail to appr ciat it, but un hin is pra -tically th ba i of all 'ealth 'ot only are the crops of the world d nt upon sun hin e ; not only is sun }line th great st fa tor in th health of com munities; but sun h.ine is the ba sis of all power. When e bum wood we only re-1 ase stor d sun shi ne; when burn coal w e m r ly liberate tored sun shine; and when w e u e water pow e r w e imply u th pow r of un b i n It is s u nshine w h i ch draws the water up into the cloud the e clouds break, the water falling on the land, run n ing d o w n a stream and these treams forming river d v e loping great power on their way to the s a. Experimen are being carri ed on today hich may nable us to obtain thi pow r d i r tly from th un with out th roundabout m thod of u ing w od on! r water pow e r. Wh e n thi tim come it can r ad i l y be en what the deve l opm ent will mean to Florida. But un hin only on of th natural r 0sour which ar th fun-dam of agriculture. The oth r are phosphate sufficien t moi sture and clo ene to mark e Florida all tate in omb ining the e four qualification As t h y ars go on all agr ic\tl tur ill b e ab o l u t ly d e p e n d nt upon The au to mobil ha s pt a c ti ally m<1d t he ho 1 e tin ct. and synthe t i c milk may l ik e w i make th cow exti nct. Our grandchildren will u e r i nde r m eat in t ad of beef. H n c not only will our ground b come mor a n c l mor i n nee d of i rtitiz r, but fertilizer will b e limited to phosphate and chem ical ith bkh w c omb i n i t F lorida ha not on l r th e sun s h i n e and the pho phate but it i. n arer the great con uming cen te r s of the country. ntral Florida i only 7 5 0 mile fr m th c nter of population, compared with a distance of about 2,000 m ile s for Californi a fot e over, the eaboard Air Lin e a n d t h e Atlantic oa s t Line Railway r ali:te t hi s a n d will orne day greatly profit tb reby. P0rha p the mo t valuabl of all lorida ha an abundant rainfall and this rainfall comes at the righ t ea on. Clifornia ha s rainfall, but ali fornia' rainfall corn wh n it is not wanted for agricultural purpo c hence California must r ort to irri gation. Natural re ources howev e r of them. selves are not ufficient to ntakc pro -perity. Th h e a r t of A frica po e e great natural resources ; Mexico and Russia are both r i ch in natur a l r our es, but it i s not enough ju t to po e great r sour e -they mu t be u d to advantag e These natural r e ource are being u ed i n F1orida to a very large extent. Ev r y y ear more and more agricultural d velop ment is e v idence d Th growth of t h e 24 RO G E R W BAB O 1 i recognized a one of the greate t bu authoritie3. When men think of busine tatis t ics they immediately think of Mr. Babson. He is the man who founded a new science, for until Mr. Babson appl ie d hi mind to them busi n tatist ics were rather unrelated thin g s. This pioneer look hold o f them, studied them, looked into their heart-even their oul-and found they yielded valuable en lightenment to those capable of under tand ing them. His research has contributed in valuably to the prog ress and prosperity of meriC<\n busine s and t h e American people. For this reason the views and deductions of Mr. Bah on on theRe ource and Wonderful Fut ure of F lorida a r e especially valuable to those interested i n thi s s t ate from an inves t ment or indu tri al tandpoint. Mr. Babson's Outstanding Statements: The four natural resource are the f undamenta ls of are: Sunshine, 2-Phosphate, 3-Sufficien t Moi t ure, 4-Closeness to Markets. FLORID lead all other States in com bi n in g the e f our qualific a t io n ndoubtedly Florida" greatest asse t is it c limat e. When you sell timb r you a r e ex hau tin g t h e f re t ; when you s ell coal and m ine r a l products you a r e exhau ting th e mines; but CUM T E And CE ERY can be old year aft r yea r without b ei n g xhausted. The B a nk lear ings for the entire United tat during the la t four years increased about I 5 per cent, while in four F lorida citie -Tamp Mi a mi, Jacksonville and Or lando-the increa e during thi period was over 500 per cent. What has happe n e d i n th e West during the last .fifty years will take plac e in Florida duri n g the next fifty yea All that i needed is faith honesty. co-operation i n du try. thrift and the pirit of service-all of which are th:: product of religion. HAV AIT I FLORIDA; I V ST Y O U R MO EY IN LORIDA; CO-OPER ATE WlTH GOOD FLORID lA S-THI IS MY ME AGE T O YOU TODAY. are b ing planted will not only add wealth to Florida but erve also a an in urance T h e citrus growe r s h ould also g t behi nd the e ffort b -ing made to introduce fre h orange juic e th1oughout the nati on. The xp r i m ents mul"t ucceed or I greatly f ar for Florida' itru !utur Jn onn tion with these develop ments let me comm nd ment of jui c t om the ar a f produc t i on to the a t a of con umption will eff ect an c o nomi c saving of importance and will go far to' atd in c r a ing fruit c on umption. Th indu trial urf c e of F lorida ha not b n crat ched \Ve hou l d b the manufacturing center for t h e outhern ection of the United tates. High rail rate ar in entiv fo r h m industries and this will be one of our incenti ve in Florida to build up industrie Ther are many e -ntials wh ic h a region must po ss if it is to develop i n manufacturing Fir t, th re mu t be CAPITAL. T h i however, i extr e mely mobile and can be carried to pra tica!Jy any place. The econd i POWER. citrus in du t r y reads almo t l ike a fairy tale, and it ha not yet begun to reach its p ak. I believe in t h e citrus indu tr., but Florida should not put all h e r agricultural egg s in on basket. Truck farm s, vin -yards, banana and ugar plantations should b ncourag d. The grape vineyards which B ing s o near the oil fie ld of M xic o and T e xa Florida shou ld hav a ce n tral team-mercury oil p l a n t locat d a t Tampa whi c h should supply he a p electricity to the entir tate. O n e reason why e w England achi ved an early and consi de rabl growth in its manufacturing was becau e of its c heap water power. I n those da y location wa a very imoortant factor ith reference to power. W hav now reach d th time, pecially w ith the


FUTURE Roger W. Babson 1 velopment of super-pow r y tcm when power ha : b com almo t a mobile a capital. Th day wi l l pres ntly be here when practically unlimit d electric power can b taken ch aply t any locality in orth or entral Florida. The third e,s ntial i::; RAW M TBR1AL It i vi d nt that on thi point Florida cor h avily Florida ha, actual or latent r e ourc in lumber, agricultural product" liv tock products and mineral products. l t hould b gin to tabli.h cotton mill clothing factor i canni n g factori furnitur plants an th like Anoth t' s ntiai to indu trial gro th i MAHKET.S. lt i s tru that in th pa t l'lorida has not been espe ciallv favor d in nearn s to dom tic markets. Thi ituation will b e cotT ctcd in the future in two way. Fir t, in the outh it elf th r will grow up a gr at po]>ulation with re ultant mark t cond, the con tinu d d lopm nt and impro e m nt of tran portation faciliti will have the ff t of bringing gr at mark ts in oth r part of th country nearer to Florida. The final e: nti l is LABOR In "Om way thi is the mos criticnl f tor of all. Looking back over past ex'Peri nc you notice that wond riul prog-1' ha b en made in material machinery, financial arrangements, pow r and very oth r em nt f manufacturing, with th c pti n of thr human I m nt. Ther for it i e p dally n OUl'nging to tin I that thi labor f'S. ntial is the v ry point n which Florida may b abl to offer ad \'antag not fully har d by many oth r par of the country. Thi i tru for v ral r a Fir t, the upply of white labor i n Florida show upon analy i a large el ment d ,crib d a 100 p r cent pur.me1ican. omc people laugh at thf' "Flor:da Cracker." but I have found him r(>Jiabl i rl. triou. and xc ptionally fair. condly. "Florida ha the opportunit. of randlincr thi;; abor in improved way I n outhern tate ther ha b!' n a trnd nc\' to concentrate labor in a f w con ge> ted center. which, becau. e of th ir v ry congestion, hav b n breeding olace of radi alism. In Florida we h v th oppor tunity of a\oiding undue congestion and preading out indu trialL:m over a rather wide in relativeh mall unit:>. M "Cover, th e ecm to b a recognition that it pay the employ r to encou ge not m rely good working ondition but go d living ondition Tan much int 1 .ted in a plar1 attrib l d to Mr. H e r ry Fo1d for d vcloping n w r la tion b tw n industry Md agricultur Mr. Ford advocated, when talking to me l a t winter, many mall factorie, dott d throughut the. tate, each within th r ach of farm ing or fruit-growing ommunities. His plan i that th workers will work part of the y ar in the fields and the balun e in th hop It woulcl s m that such a program ba gr at po ibilitie<>. Furth rmor orida ha cial ad nn-tag a th location of uch ombin e d manufacturing and farming r gion It i important to note that a fr e or el1eap land become C'xhau ted, th Uni d tat nt r upon a n w economic era. Florida the opportunity to b enefit by th c changed conditions. L t u wake up and ize the opportunitie Mor ov r, lc t u do o, not with the spirit of money grubb r but with the pirit of erviee. Too much tim e and energy i being p nt upon g tting opl e to buy land in Florida and too l ittle to howi11g p ople what to do with it. When w e Florida p ople p nd ( l l)ndn-w o o J & ndt.-.. ooJ more thought to improving our properti s and co-operating with our neighbors, the sal and profits will com automatically and no innoc nt orthern inve tor will be hurt. The almo t incredible development of the automobile indu try ha not only produc d g 1 at change lr a dy, but will l e nd to c en great r chang sin the future. Though the ef e t ar no t yet generally r alized, th automobile ha giv n a n e w importance to ev ry city and grove in Florida. The s maller localities heretofor hav a l way been handicapp d by what the great citie could o er. The automobile i changing all this. It doe not mean that the larg city i any I important, but rather that it will hnve a new role to play in the futur A I fore e th e Florida of the y ar ahead, it will contain many great citi each of which i urrounded ov r a wide area with num ou mall r localiti s. The b t thing I can point out in the way of d finite figur s for consideration is thi fact. In the Ia t four ears in the United tates a a whol bank el aring increas d from 10 to 15 per cent. I'll say 15 per c nt to be absolutely fair. V hil in four Florida cities, Tampa, Jacksonville, Miami and Orlando, in the four years from 1919 t o 1923 bank clearings i ncr a d 5 00 p r c nt. Thi is the r al indication of F lorida' advance and the figures may be taken a a ource of pride Th lumber indu try hould be kept alive through reforestation. What the Great Southern Lumber Company i loing in Mi -i ippi your counti hou l d do in Florida. 25


VIew of t..lce Caloo. (forlnerly Lake) on the Eastern hore of Which B b on Parle h Situated T his doe not m an that n w tr e mu t be planted. In most instan ces it i only n ece -sary to fence the prop rty or to k eep it fr e from fire and hogs. The paper indu try offer a great oppor tunity to Florida. I have ample presented to me by Colonel tovall, which w ere made from sawgra near L e burg. Thi pap r is of exc ellent quality, nd thi xperim nt has pav d th way for wonderful oppor tunitie to further the intet t of pap :r manufacture i n the state. Th e pulp wood of the orth is fast disappearing and if the sawgrass of Florida can take its place it m an a great new indu try for F orida. Furniture and various other wood products hou l d b manufactut d i n Florida to a greater extent. The outh merican trade hould be supplied in this r spect not from V i con sin, but from Florida Of cou:rs all of thi means that harbor dev lopment should be encouraged in v ry pos ible way, the good road movement sh ould be con tinued, and we should ke p on in i ting that both the Atlantic Coa t Line and the S ea board railways should make dir ct connec tions with the W e t by buil l ing cut.oft's. Wcr I a real estate operator in tea I of a stati tician, I would b t mpted to r f r to the possibility of the d iscovery of oil in Florida, but I will not risk my r by narrating on this subject, even although it has pos. i bilities. We have thus consid red the fundam n tals of prosperity! but these fundamentals, howev r, ar u e of th m e lv The are a. good d al like a man without a oul or intellect. All these things which I have mentioned are mere tool which can be u d either to con truct or d stroy, but which may not be used at all except as the people have vision and energy. Ther fore, the great fundamental of pro perity is that intangibl e omething which give men integrit., faith, imagination, and a de ir to b e of s rvice. I believe t his is a piritual power. Stati tic. very clearly that the growth of citie and tate are dir tl. proportionate to t hi piri .tual power. Men mak e values and oul make m e n. Manu factured article can be produced, labor can b e imported, capital can be borrow d, rail road can be built, but the soul of man, which determines his motive purpo and ambitions can only be converted through religion. Therefore Florida mu t not d pend upon its wonderful natural r ourc s or upon its strategic location. Florida mu t remember that it has always possessed th e thing but that its growth began only wh n m n cam her pos ssing integrity, faith and a de ire to be of ervic e Th is la t great fundamental of prospetity is an intangible. You cannot fe I it, or weigh i t or buy it, or sell it. It is like gravitation and the other great forces of natur over which we have little control, but it is all powerful and indi pensable. It i inter ting, of cour e, to note any theontical analy is of Florida' futur but th question alway al'i e whether the analyzer is so impre sed by his conclusion that he be willing to match hi academic nthusia m with practical commitmen Ther !or a evidence that my faith in the future of Florida is not purely ab-str ct, I will ay to you that Ia t winter I did two thing Fir t, I established in Florida an office for loca l r pre ntati e of the Bab on tati tical t 'ganization imilar to the office which we ha e in 2 other tate econdl I h ve purcha d a large tra t of land in Polk ounty, Florida, and a town sit which ha b en named Babson Park, corr to the orthern ite of that am name m 1a a hu etts. I wa too young 50 years ago to enter into the de velopm nt of the W t, but I am determin d to enjoy and be a part of the ew Florida. The ivil War saw farms and grazing cow on Fifth Avenue and Broadway, w ork where Columbu Circle now tand ; trip of Chicago' lake front, where great 24tory hotels now exist, could have been purcha ed fox a few hundred dollars when I wa a boy; where buffalo roamed in Iowa, ebra ka and Mi uri 6 0 ears ago gr at citi have developed an land ell today for a thousand tim yes, ten thousand tim what it sold for then. John Jacob A stor, hai1ed as the world' gr atest real tate expert, is said to have sold the whole of eattle-harbor and aU-for 100. Today tb san\e opportunitie xi t in Florida. What bas happened in th We t during the ]>a t 50 years will happ n in Flol'ida during the ne t 60 y ar All that i n eded i faith, hone ty, cOO'P ration, in du t ry, thrift and th spirit of erviee, all of hicb are the products of religion. Have faith in Florida; inve t your money in Florida; cooperate with good lo idian this is my me ge to you today. The Willter Home of Mr. 8 b on, Situated on u Elevation, Ja Larce and Comfortable. Many Cuuta r Entertained Here Winter 2G


Taking the Name of Tampa i nto t h e Seven Seas HOW COMM ERCE 0 LOWS THE HOUSE FLAGofth TAMPA I T R-OC A S. S. COMPANY By B. F. BORCHARDT SE ERAL captain of Am e rican mer chant hips had found from the savag Indian un in the cloi r d sh ade of the Hote l Continent I of aigon, Fr n h he y sat und r the awnings of the typical boul vard cafe, d ar to the heart of the Fr neh, dad in tropical white suits, their p i t h helmets on one of the caf chairs. They were season ed orientalists one knew how to give just th correct intona tion to the dr wn-o t call of "boy-e-c" (facetiously to be the call of the Ea. t ) hich would bring an obsequiou Anna.m ite waiter to tb ir ides to r -plenish t he gla es. They ere sipping the facinating concoction known as 'Car cocktail for which the hotel is fam d throughout the Ea t, and comparing note -talking hop, cc:ording to the un : v r I pr i on. Aero the tr et, in the arched had of the I nder dhou trees, their ric\< haw men squatted between the shafts of their v hicles fanning them lve with th ir palm leaf helmets, go iping, laugh ing, c h ing bet 1 -nut. On e of the elder men, reaching th bot torn of hi gla explor d the ice w ith hi and then with udden thotlght push ed th gla awav from him. "I rise to 'a point of informati on, tain," h e addresSed on of hi companions, a debonnaire and al rt hipmaster who youth b e li e his experi ne e "ju t wh re is thi plac: 'Tampa'? I it in Florida or Louisiana? If my memory s rves me v ell it i sorn watering plac in Florid but certainl y I nev r the ame with a world-port, y t everywh r I g o out E t -Sh nghai, Hon Kong, Manila, Honolulu Yoko ham a, Dair n-there are the Tampa InterOcean hips, the v ery cr am of th Shipping Board fleet. Ju t what i the answer? Some potent pe onality in the Shif.p ing Board, I 11 warrant." 'pper," the young man an w r d w ith a smile "We m e n that down t o th ea in hips b eh indhand m our information. The world roc along an w hav to stumble on our know! dge a t o progr back home. I ta e it you're a W Coa t man el. you would hav contacted more with the name Tampa. W ha a won d rful fl et of hips and w hav r I h i ping man in our organization-! refer to Philip hore." He admire d for an in tant th ev nly eething, creamy brown cockt it b for h im Ta.lci.,c o!l c reo of p o pll t at the Port Tampa Elevator T AMP is proud of it late t author, B. F. Borchardt, who e fir t novel, "TheW y of the Walking Wounded," won th praise of m ny of the country' f mou lit erary critics; and the editor of U !LA D M gazine r e proud of th fa t th t Mr. Borch rdt consented to' be a regular con tributor to I L D He r e c ntly r turned from a ye r spent in travel around the world. mo t of the trip bei n g made a up r rgo on one of the large hip of the Tampa lnter-Oce n teamship Company. He is now t work on another novel which will prob bly be publi hed a rial in U I LA D before app eari n g in book form. Keep your eyes on hi work-many of hi admirers hail him a a econd Rex Beach. nd then continued in a philo sophic tone: "Do you know when I think of harbor' nd ports the truth of the "rat-trap" quota tion, a crib to variou autho mong th m Em rson, is borne mo t vividly to me. You recall that, of cour that if a m n can make a bet r rat-tr p and so forth, though h build his hom in the ilderne the world will make a b eate n path to hi door. Words to that effect. Now that wouldn't em applicable at all to the hipping game, would it? ea-going hip hav not y t b n made mphibiou and the)' would on the face of things have the ery deuce of a time getting to that man' door; y t that i xaetly what h ppened in the case of Tampa and on e or two other ports where they had r al ho e to-goodness hif,ping m en I can point ou out any numbe r of deep water, land-locked harbors, with e cellent rail faciliti that ar nothing but name on the chart. To begin ith Tamp had nothing to r e commend it s a gul r port for deep-draught ve sels It had for years be n CJuite port for schooners plying in the Gulf and Central Am erican trad but I can well rememb e r when the fir t oc an "'Oing hip came into Tamp pro r. It a the R i o Gran de of th lallory Line, a hip of about 1,600 ton burden, a I r m mber. It w a nine d y' won d r and people fl ock d down to the water's e

s 1ib th-.: lob e 1r1 Tamp<, v ,; o n an' t h Captain ha l"(' ently b n on umma te1l and the Far Ea t en-ic of the Tampa o.n an 1 Barber l i n e on olidat d. Th Dutch lndic u t r alia, f:riea orth and outh} Beljtium, eth rlands have be n add d to th "t rri lrcady a gn t.o l h Tampa Inte r-Ocean. Tl:uly T mpa ha kick ed off it8 waddling c lothe and b orne a wor d port. ll thing b e i rlg qunl Tam and outh Flo1ida seamen get the pr fer ne e i n thP 'ob on thes v I. fany of ur Tampa bO)' hav b om ap in and mat<-;: many have junk t d around th worl s m n r firemen and There no education li ke it in the orl d ther i no bctt r way for men to nlar their vision, no bett r way for th m to l a n vhat a ood old home tat Florida i wh n th y get back to old friend and moth r' bis uit LET u follow on of our T mpa fr('igh ('-"W to the inkil g un, Till the junk ail lift from the hom drift And the Ea t a ci th W s t nt n and quot Ol' :w from potlight of c rooning harmon., a lullaby for grown-up o it impr me. W e w ill be on the w y b tw en w Or an and I t u y Y o kohama a matter o f i xty day and during that time w will not ight land, save for tran it through the P n m na l and a day for re-fueling at the enchanted city o{ H onolulu 'fh junk ail will be i n our path. Fi t, 'nglc one dancing over the wave mann d b brown a l m t black unburned Jap fishcrm n Th n th ir numb will in crea c to a mu ltitude of bamboo ribbed, matting ails dotting tlt purpl e water The dawn will b batik of haz multi color d Graduallr, as though it i gh.o t t1ap d by th day, a r Fuji will how i fo.c r ne, bencdictory befol: 1 en hroudimr itself in its fog.. w will overtake ou, uncon cioui\ly rou will mak e ob i n to this natur -god of Poor trick n okoh ma and Tokio! H w I will cheri h my m cm ori e of th ch erry blo:ssom lane the t e t full of the 'oily. r h children the quaint gei ha -all th tori harm of Japan. 1 y Tampa Inter-Ocean s m r brought it all to m rather brought my borne to tho e lac b cau c for eight tnonths I wa domicile d in i bin. lt br u ht m to other port. of Japan, thro gb the wonderful Inland o( Japan to Korea. th land of the 1 orning ;lim, to air n, th old Ru, ian port of Dalny in ian h r ia, o hin t ao, hard by th great wall of hin a o th bu. tling conglom l'ati n of \ e t rn n a ter civi lizati on which i hanghai, to i mposin and beautiful Hong Kong. to a1gon, th capital of 1-'r nch Indo-China, the Pari and Para i of th(' ric-n to ShiJ>pin .Boa:rd V I w.,.-. .All B It In Tampa


THE S P IRIT of MIAMI Answ ring th Common Question-''What is Behind M iami?' THAT pt ince f :lory wl'itet 0 H my, 11ce impo <>d upon him eH the ta k of att mpting to define and pre the oice of the ity,' and produced a book of haractcri t icall. intcte ting stori by giving alleged r spon e to h i imag-in;uy qu t'Y wh ic h wa s pul to the sup1 o ititi ou polic man, po<'t, pri g and promenader-to all who came in his 1 ath while he wa engngcd in the que t. "\\'hat w ould be the voi<: of the it. ?" he as cd. "\\'hat would t h e Cit. :say; what w ould b its articulate vocalizati on of all the Yagari the intrigu h activi ties. the commerce, tb emotion if it w l' po s ible to blend them and the multifariou mood r it s l ife and population and then extract th (:sen c o the \ h l e and gi ve it i n t l ligibl e c xpt ssion -what \vou l d the ity ay?" The working out of this original co11 cit wa e11tertaining but not enlightening, for t he thor made it clear that no one kn e w or had the l e a. t id a of what the city might a y if i t ould speak with one voice. :\or did the author him s lf attempt o an ,..,.er hi s own riddle, concludi11g that the \'oiee of the City" wa>; sile n t ; that the city had n o ingl voice but a mill ion and more than a 111illion, and thal ea h int<'rp r ted the city a ccording to individual ituation and point o vi(;'w. Jnte tpreting-th pirit of .Miami" i a l e difficult tas k than that which th fam u s writ<'r a ss iFtned him e)f. Th p i it of Mi ami plainly is the 'pirit of youth, ut hen that is "aiel more must follow for it doe n t ad quatel y plain ?11iami And ne ds to b rlaine d to b und t tood. and after a thorottgh and d tail < I there i mu h that can no be made clear. o after pondering the (Jue. tio n lh on ) u i n is in \'itabl e tha Miami upon the who! i a 1)\tzzl<'. bec au!' it i s im pos s ibl e thoroughly to xplain a phenomenon. m e ma' have hear I the d e fini tion of a phenom non a s given by a darky to his inquiring son. "You ee dat ow tandin!t in de hade ir g h r cud and fanning de flie olf'n her back wid her tail. and you se dat bir d on dat lim' a -.ingin'. Well, dat's no phenom on But if ou should -ee dat bird standin' in d e ,l1ade chewin' its cud and fannin' flie o :'n it back wid its tail and shou l d se dat cow ittin' on a lim !re matte1 of growth in population and mate ial ex]>mlsio t \ may have been equal d omewh t' by othet citie of mus hroom quali t i e but the mag nitude of th building p ration the seemingly r kle investm ent o apital, the magnificence of the lay out and the outlay. the ublime faith of. thos who plant million in thi ity which stand as the larg t Southern outpo t o ci vilizat ion on By JOE HUGH RE th< mainland of the 'nited hav ne,er had citabl in tan e in parallt>l anywhere. Tho e who vi i t Miami and attempt m1 appraisal of its l sources and its po i bilili never \J g t t h e name of but on city a a tfo rdinf(' any precedent by way of compari_ on, and t hat i I.o Ange l ; and tho e n quaint d with the lory of Lo Angel s know that the basis of compari on i not ju t b cau.e of the indu t1ial f atute hich have figured i n the gtowth of t h e western city whi c h arc almost entirely lacking in Miami. F o r 1iami ha s no ind u tri to speak o f and no effort ha ver been rnadc to lo ate industries i n t his city with th exception of a bid for t he manufacture of motion pictur ;vhich h ; a con si d rabl fa tor in the popularity and the of its alifornia prototype. Ru t thi s do c n't mean Mi ami is vis th ir figure s The city dire .tory, r e ntly is ued, !

30 Mi I We 8u I t from M Jro F lor ida, de troying the itru crop. Th Mr. Fl g l r had oother thought 'th him e lf. Report reached him th t the ction of country to the outh of Palm B each had not b n d m g d by the c ld He nt on e of hi tru ted a ociat e to inve tigate, nd thi man J me D Ingr ham, returned with bud a n d blo m and gr n foli g a vi ible proof to the y of hi chief tha t the ,fiami ecti on was t h e l an d o f promise. It w lik the r turn of th d ov e to oa h after the deluge. Forthwith FLag] r visited f iami and made a d al with Mrs. Tuttle and th Brickell They gav him land nough at pre nt d y valuati ons to more than p y for all hi railroad and con truction work on the ntire Ea t oast of Florida. But at that tim th land w Pr. ctic lly wot'thle and it required gr at !ruth to undert a k e the work wbi h Fla ler ord r d t one to b done. Being a man of prompt d ei ion, h dir ted adverti e mcnts to b in rted in Florida papers that larg number of men would b e gi ven m ploymcnt on the work to b con tructcd by him, and thi brought a gr at horde of un mploy d to iami, among t hem mnny who had lo t their all in froz n orange Th Faahlonable Thtn11 Ia t o H ve A h rnoo11 Tee on the F l minso Hotel L.t.wn


1ul, and the motc hopeful o{ th future. Tak n all in all uch oo I fortune mu t ha e it tr ct upon th phit of a city. It would b queer in the cix umstan e if :Miami were not a city of optimi m. So many of her have pro r d that the f w who hav not ar in the minorit. an I freely admit that th y have only th m lv to blame for th ir failure to keep up with the } troc ion. And tho e who hav fortun from 1iam i dirt ar not limited to the arly hom t ad r Th are to b found among all cia e. lerk barber r taurant \ ait r s am tre tru k ddv r n wsboys, l unchcounter JUmp 1 sodawater owboy do tor den ti ts, n e w 'paper r port rs--in fact, all Ia and condition of a f w y ars ago ar li ing on Ba trc t ton ly w allh}'. But in pite of this unpt c d ent d inr e a e in Yalue the de1 and continu un-abated and not only unabat d but gr at r ar1d rnor in is nt than ev r. Don't think that Miami do n't hold tho e who pr diet ev ry y ar r gularly that the limit has b en reached and tne bubbl i bound to bur t. To my p ronal knowle lge they've b en loing this very thing for th pa t ten y ars, yet th amount of real e tat to hang hand during th pa t is e tima d to have been not l th, n on hundr d and fifty million dollars, and at thi mom nt th amount of building in construction ancl ptoj cted in the Miami li trict i upward of fifty million dol lar. "What is b hind Miami?" That que tion wa asked in my pr ence, and it i repeat d many time a new peopl com in to mar v e l at what i s going on here, for with all its up pos d e agg r tion and highl. -colore l advertisin there i no official tate m nt which begin to depict the activity in it hon t light and sign ificance. hat i bel1ind Miami?" ot eli mat only, for th limatc of M ia m i i th cli ma of the ntir Ea t o t for a tretch of mo te than two hundred mil from K y t atd. Jt is omething else. nthusia m th in d ividual hop of accomp l i hing Cor him If what one ha en com to cor of oth r What is b<'hind .fiami'." I ll tell you," .aid a hr wd obs rv r, addre ing an improm1 tu g th ring in hi office. "Th whol United tat e i b hind Miami.' 'How do you makt> hat out?" qu tied a newcom e r. "Wh r at you from?'' a k d th m n tor. "Ohio." 'And wh re are ou from ?"-to another. "Indiana. n I you?"indicating a tl1ird. "Georgia.'' hought ," said th first peak r. 'A11d ou'll find it o all over town. I'll warrant ou that you wo11't find another town in th nited tate with uch a di\ers population. And all of the e people have com h r ma n of the m wil11 orne mon y, and have inv t d, and the)' ha e tolrl the tory f )'l'luni to oth r,;, and th y becam enthused and inve ted, an I th pro ha> becom an ndl ss chain. The hamb r of omm rc do s the town a lot of good, and d o e much ffective adver ti ing, but the be t advertising that go s out from 1iam i is mouth-to-mouth pub licity. Jf lifol'llia suffer from the hoof ncl mouth diseas Miami J >tofi from a imilat epid mic of walking and talking adv rti rs." And her in xi anoth r lump in the'! rna -of matt r compo ing the Miami pirit which d mand analysis and essay. Fac tiou writers hav said that ever body in Miami i ngaged in the r al e tate bu in r a tually or pro p tiv ly, and th r i mor than a modicum of truth in th ta m ent. But of cour it i not ab olut ly true It is timated that om two thousand per on w 1 ngage d in that bu ine during the Ia t which number accounts for all who w rc elling on th i r own a count and ngag d by the everal larg d velopm .11 compani in al'iou capaciti He is a poor I man Ito doe not be lie ,-c in his own war and w ith thi large numb r of professional boo te turn ed loo in any ommunity, v e n of a million inhabitant the lea,ening effect upon the atmo ph re of t he plac would be p ycho logically appar nt. A Bow v rd Alo06 B i ea.yl\o 8 y critical tudy convinces one that M iami ha' be n ustained larg ly by prof ssional boo ting, yet th re can be no que t ion that it i ound d upon hon t faith. 1r Tutti and the Brickell who were respon ible for inducing Flagler to com e to M iami, n d the itu tion, pointed out the pos ibil itie and gav ub t-antial pi dge of th ir bcli f that this section wa c rtain of a pro p r ou future. Th y old the idea to Flagler onl. aft r he had i ited t he location him-lf, and wa cau d to -e with th ir vi 1011. From the outset Miam i had th a t ad vantage of ha ing Flagler's money behind i advertising, and Jiami r cei ed th major part of all the adv rti ing, in ct if not by e ign. A book r c ntly wa publi hcd concern ing Miami a the town that climate built. To b ur 1iami has u balmy climut but it ha no advantages in thi r pe t ov r a doz n oth r outhern Florida r ort M iami l1a b een built upon advet1:i ing ith th climat the pen ater, and a fertil back country to back it up. ow com th po ibiliti of a gr at port-an I again th Miami pirit a rts its If. Flagl r was quic k t that Miami could be mad a port of importance, and h dr dg l a chann l deep nough to allow hi own teamcrs to ome in and "'0 out, making regular run to a. u and havana, but he didn't mak it deep Qnough t o culti' 'ate competitive commerce. Perhap he didn't arc a rap about competition and dug only d ep nough for his own light draft e l b cause i t was enough-and mor than enough wa too much, o far a hi O\ n rvice a conc erned. But as oon a Miami woke up to the po i bilities of i port h r citiz en began to hold pow wows and end delegation to Washington to e what could be done about it. Sh e built municipal dock nd pent a deal of mon y impro ing the harbor, but that wa n t uffici nt. A leeper channel wa needed and she s t d eterm:inedly about getting it. Eventually the engineer ap proved a 25-foot project and an appropria tion of 1,600,000. But ongre wa low to act, and in fact hasn't a t d y t; and in the m antime art Fisher jump d inw the bre ch and propo d to tand half the xp n or more, of dr dging the n eded depth, if iiami would provi le the other half. And he doe better than that. Jf Miami hould not be able to cur r im bur mcnt from l'' deYal fund Fi her agr to dona land to be sold !or Miami's ben fit o that h r d ep wat r will not co t a cent in addition to the con id rabl amount which already she ha spent. o, howev r, it p:oe Miami i as, ured of de p wat r and the early in titution of big t am r servic from and to the gr at port of the world. This is an ex ample of the genuine 1iami pirit at work howing that it is not all bo t but fun damentally i sound and ub tantial. Pur uing the analy i further, it mu t be admitt d that Fi h r ha millions inve ted at 1iami Beach and that his offer i not without its lfi h in ter t; but no matter how th profT r is view d, it i unu ual, and probably with out prec d nt. Often th remark i made that Miam i i a Yank e town, an I was built by orthern C.'lpital and forcight. But thi is not wholly tru Previous r f renee ha be n mad to th char acter of Miami' population. With th foreign ele ment liminat d, Miami dom ti callv i cosmopolitan, and y t typically mel:i an. 1t i no mot a Yank e town than a W stern town. glimp e at th ofllcial p r o n nel of the 1:agic City from i foundation shows that the mayor have b n drawn from many tatcs. John B. R eilly, the fit t mayor, wa from onnecticut; and J. E. Lummu holds the di t inction of being th onl native Florid 'an v r to hold the po. ition of mayor. Other yors came from Geor gia, rth arolina, K ntuck rkansa Ohio nd other tale Ed Romfh, the pre nt mayor, wa bo;rn i_n ha lived mo t of hi hf tn Flonda. H1 colleagues on the City ommi ion a!'O D. Leffler from Kentuckyi J:. I. Wtlson, Ohio; J. E. Luf!lmu Flonda; M. G "lman, onn cttcut. And the 1ty Man ager, Frank R. \ barton, i from Ohio. The preid nt of hamber _of omm r e, who generally 1 gtv n credit for mo :t o_f th marv lou progre mad_e was born in G but ha ltv e I 111 M1am1 so long a to quah{y a a native son. The citations might b carried further, but this i enough to r fute the idea that Miami i the product of the brain and n rgy of ny one tate or se tion. i ntially an Am dean town in the makmg cf wh ich the intellect and the nergy of many tat and everv section have be n l>rou'ght tog titer in dynamic unity of action. 31


When Ghost Meets Ghost A Story of Spooky Business ALOXG th highway between Plant ity and Tampa chugged a flivver, or what had on c b en a flivver, for it wa now in the la t tag of enile decrepitude. The wind hield wa br k n; a chunk wa mi i g fro m the tee r ing wh el-a though some erstwhile ox ner had gotten mad at it and t.ived a reward of tw n y-tive hun dr d dollar But most of that had gone to pay debt incurr d in a failure at J?Ut ting on a carnival, and th y had JU t nough remaining to purcha e the flivver and start out for Florida. Th y had pa ed the town of fango, wh n a bumb l e-bee, acting a though he had been expecting them, made a bee line for the approa hing wonder-bu which wa tearing along at about venteen miles an hour, the maximum speed that Hydra tis could coax :from the prote ting "innard of the antique car. That be mu t have been uff ring from a ad ca e of neur-sigbtedness, for he took Hydrasti for a flo' r; something hi fond e t admirers among th crew of du ky maid n h had known never would have done. What the be had again t Hydra ti i not known; but it is a fact that the in ct made a flying dive for th little darkey's n ck, at down, and shoved A f w second Later Hydrasti and n32 b e had tung yo' on yo' Adam'' apple o hahd yo' could ta te cidah Ah gue. yo'd run into de ditch, too." "Aw, bosh. Ah don't think dat be stung yo' tall," Gabriel sniffed. "It' de yo dismagination." "Well, if'n' 't' a mah di magin t.ion, it gittin' biggcb ev'ey minute," Hydra tis retorted, feeling of his throat. "Di m ans hit's jes one houah mo' befo' we gits t' cat," Gabri I commented, lugubri" n' heah Ah is, so hungry Ah ould eat one o' dem tiah off'n dat dang cah." 'W II, tandin' heah talkin' bout it ain't goin' t' g i t u nothin' t' eat." "W II, whut is u gwine do?" Hydra tis walked down into the ditch and examined th car, lik a doctor lookjn.g o er th dead body of a uicide. Finally he rai ed hi h ad "It looks like u. is gwin e walk t' Tampa," he said. "Walk! Jee-ru alem! Dat'sanotheho'de m fo' letteh wuhd dat don' mean nothin' but trubble. Walk, wohk an' love Dem th e wo'd bring mo' tru bbl t a man dan all de re d(' diction11ry put togeddeh." goats.'' "Well, we got a good taht. You an' me L two o' dt' s' goats Ah evah e.'' They wer il nt for a moment. Th n Gabri el spoke again. "But yo' has t' wuhk when yo's rai in' goat don' yo'?" "0' co e yo' ha t' wuhk," Hydt a tis r ponded with cont mpt. "But dey's big money in it, Ah tell yo', big money.'' eh, but big mon y orta lo e it apP al t m when dat otheh wohd is con n cted with i t. Not dat Ah min' wuhk" Gabriel glared at Hydr-a tis a s though dar ing t h e mall r d. rk y to di agre with him, "but h p'feh t' wuhk ith mah brains. n' not with mah hand .'' "Y h, dat', why yo i bankr-upt." H ydra tis r tort d. "B'c use yo' pr fehhed t wuhk with yo brain in tid o' wif yo' hand.'' "Well, o' ain't got no million in d bank," w Gab 's omeback. "An' Ah don' think w i goin' t' rai e goat Ah ouldn nevah even tan' and g at is a darn sight wu 'n beeps. :\fayb w c'n think o' orne otheh way t' mak mon y. D y ought t' bt' somepin we could do fo' ( ontinu d on page 7 4)


FLORIDA CITIES from th AIR St. P t rsburg land Fort Myer Abov t. the Sut'll 'oe City, howtnr the '/ dlt ba n the foreeround nd 'b u tifuJ Mirror Lake in th d. Left. In o -Lakl ad. metropoljs of Pol k Co\mtY, a city o f beautiful homu Abo T t.uain aeetion oJ t lookine we t tow rd t Q". 'ot th mod rn offic-e uildln at'ld ot I 33


TAMPA'S BEAUTIFUL THE STORY OF HOW THE DREAMS AND PREDICTIONS 0 MRS. POTTER PALMER, SOCIETY EAD R ARE COM! G TRUE To 0::\1 F, oi th world' ele t i given the faculty of dr aming great dream T o a few of tht>. come the inefl'able happin ss of eeing the dream come tru of folio' ing the i ion into actuality; but tl) the most i onlr afcd th in n r sati f tion of pitit. Time, ir um tauces, or the grim fate who e hear sever the pinning thr ad, end the dr am a tl lea es th dream r with those ho ow for olh rs to r ap, who plant for oth r hand to pluc k. More than three dC' ade ago a woma!J wh o vi ion ould p n t rate th materia! itie of today and gras p the pictur o( in finite tomorrow stood on th shore of l d Tampa Bay 2 the un was inking i n a bed or gold nd rim so n glory. B fote he tl' tched the unruffled waters of t h e btoad bay. stirred only b. th e wing tip of a p e lican, perhap kimm ing w ith mov lcasure craft. There was b rn th dr am and the vi ion. B F.H. G OV R Xo t all at one p rhaps becau.e e en great v i i on and wonderful d earns do not. I way s ome i n the t inkling of an ye or betwc n two long-held breath Often th y mu t grow and a ume shape in a slow proce, Pho

'' BAY OF NAPLES '' H nry Plant liv d for <:noth r de adc. it is difficult to vi_ ualiz wha h would hav done for the material deve l op lll<'lll of thi;: Gulf 'oast I' gion that h lov d. H d l\11" Pott<'r Palnw1 lived until todar, with th nthu<-iasm and th ability to mat rializc her vi. im1s, not ven an artist inspir 'd would b able adcquat ly to pictur the b auty h e might h o:rought up an I down the oa t of ur wond dul xulf and the bays that ind nt it hol' s littl armi of workmen, aravan o! wagon tra tor nnd all th im plement of modern development arc bu ily working out the fabric of 1\Ir;:. Palmer' dream along th h ailed \ m rra' Bay of !\apl s," now r named with only tb change of a word, "Tampa s .ay of aplc .. \Vhen th develo]>el of un et Park beg-an th ir work a few month ago, they found in her old p lans an uUinc that r -uir d f w alt 1ations. The w ep of winding av n\1 wa h<'r ; th littl p, and open spaces wer h r ; th be, ch war. the1, with its p::-otectcd ba. in for pl a .ur' r ft and it channel winding b tween f r t lo hed ank i n such a manner as to safeguard the ba in absolut ly from whatever buffeting wav out id -all w re ther And today th dr am that wa s bon1 n an \ Tenin g at un et, long, I ng ago, i taking form 11; l'apidly as men and brain and mon -:-. can bring it to pa Farth r up the gr a wh e r l than tw years ago virgin for ('OVet d th land an I marched down unbr ken to Uw very of the tide another i ion is tllking tangibl e form. tor winding tr et and av nues, mo1 pmks, hannel and ba in s dredged out of th muck and ooze of the bottom and wall d in with on ret -th e have b en built in a few months-less than a year and a half. Here, again vi ion ha \v rk d hand i n hand with wealth; in all the xpan e of Beach Park not a tr c ha s be:>pa'a Bay Shore Boulevard today and ( In circle) u i t pp red when Mr Potter Palme T m d b ,. prediction Jay ju l a she planned it. whit Virginia P rk ha taken on nearly all the sem blan o{ what wan t d it to b Her w re th olid c ment walk bor dering the wide, h e lled driveway ; even the li ht that gleam along the boulevards and street or what he call d 'th Park" are me111 ntoe of h f'r dream and h r forethought; be au. in the plan h m d wa th provision for th se liJtht., and only once inc he pn d on hav th y ever failed. 1\h Palm t' and he hu, band manifc!'ted their faith i11 and th ir l ove for the Gulf oast of outh Florida by th i r ac Mor than a million acr 'of land, in t e n counti has been comp, isc d in t h e va t e tate that i s known a th Palm r Tru t. ome of thi wa bought for as little a t\ enty-fi e c nts an acr ; om cost a d liar an acre; some ost fa1 more. Wh n the I nd a bought, Tamna was a with unpav d str ets, ill-Ji ht d and with on ly the m ag r t tran portation. Railroad facili tic& w 11, H nry Plant had brought hi railroad h r e and had built, at co t of a million dollar the Tampa Bay Hot l, t in a t1opical garden carv d out of a wilderne, b au nt that time not half a dozen home too I i n what is now Hyde Park, and only th rude t of bridges panned th Hill s borough Ri r. But th Palme bought and bought--from th tat from th Fcd('J"al Governm nt, from hom e a I r from th railroads, until today it i aid that not even the c u tod ian s of the Pal m r Tru t, not even th attorneys who hav handled th affairs of the Palm r and their h il know more than approximate l y th 35


Thee ew nd t h e O'd-Ft .. -S I b .Arch t ture the O d Colon"' I Styl In II Hom A OAJ By hore Bo lev r

lf-r li nt, >If-con tained youn!f.!ter that a lmost a h a makes hi. way in the worlu, and makes hi mark on it. Sale man hip tog th-r with i t pric less ad junct, th abil ity to s II him elf, wa Davi 's chief heritage. So it wa that when oppor tunity came to him to g t into the real e tate bu in s h needed f w Hi diploma had alr ady be n giv 11 to him by xp rience. A littl whil in Tampa, and then the city at th h a I of Hills borough Bay kn w Dav Davi no mor ; but befot long, to ri The three islands a t th head of rhe bay, D vtl' D a vi plan to develop into a .econd Miami B eac. h began to ift in, from Miam i -the :\fagic ity of th Ea t Coa ttori s of f e llow named D vi who was domg b1g thin in real c tat l e man hip over there. B fore many year had pa d, the oung fellow who a few year before had peddled newspaper on the treet of Tampa wa on f the be t known real estate m n or Iiami -known not only to nearly e very body in tb "M:agic ity" itself, but to the rich and powerful o of the land, who furni h d the financial inew that have been the on y magic back of Miami' growth. Then a f w yea more and Da e return d to his old home, Tampa. In M1am1 he had don a wo11der otk with ome lit tle iland in Bi cayn Bay, but he had n ver forgotten three other li .tt lc island lving I nel y and deserted lD anoth r, broader, g r at r bay into which flowed .the black 'tain d water of ary to the carry1 ng out of his plan Then the voter' of Tan1pa enthu ia ticall y tatified by their vot s the action of h commi ion rs. while the coff e rs, now notably f w r, still sn red. Th n o 1cia l of the War Department came to Tampa to hol d a hearing on the advi ability of p ermitting Davi to. build his and au eway fr m the mamland to the 1 land Bv t he tim th i r a hes i renders, vermi ion probably \vill have b granted. for this work, becau not on v IC wa s ra1s d in protest against the granting of th r que t. {eanwhile, th upreme Court of f'lorida is con the city' tight and power to dispos o f ity property, a t st ca e having be n ent up to that t ribunal, to remove forever any po ible lingering hadow of doubt a to tbe l gality of th entire proceeding ; and few doubt that the court's pinion will be anything but favor able, b cau e of the practical unanimity of the popular vote that ratified the action of the city commi ioner A single Uand covering n arly fifteen hundr d acr : a mooth white and beach, F 0 R I A B y H A. DAN f ORID Indeed a n me to onjure with. 1 there a name i n the entire n g lish lan guage o full of Witch ery. of Mag ic, of nchantment and of Romance as the name of FLORID Whenever the word F ORID i u ed peopl e stop to I isten. It calls to mind a greater collection of plea ant associations and dream than we r a l iz.e. The name FLO IDA brings vi ions of Spanish Conquistadors, of early Monastery life, of pic turesque Indian wars, of jungle lands and flower of sunny skies and laug hin g wav ; of orange blos oms and Tarpon moons; of the land of the Suwannee River; pickaninnie and plantations: of the growi n g c ivi c and indu trial development of this-the old-n w t te of Florida. And throug h it ll th r is a trace of the quaint charm and appeal i n g picture q ue of the Old outh, who e di m antled rui n s till breathe the fraaran c e of myrrh, aloes and ca ia. o when telling of LORIDA let u s speak of FLORIDA bunga-low F ORID palm F ORIDA oranges LO IDA p ineappl es, FLORIDA kies LOR IDA un t F ORID C\tlf, and th:: 0 10 spmt. nd when y ou write F ORID spell it out; don't be careless and write: "FLA." Tha t doesn't mean a thing-b u t FLORID mean EVERYTHI 1C with pier, a pavi l ion over the wate r, and a ll the accc ori t or rood rn water port ; hott\ to co t more than a milli "dollars; a golf cours ana ubbouse; a water front pa,l(; an anchorag aud prote<..\ ed haven for seagoing ya hts, powe r and smaller p l e a ur ctaft; a broad channe l affording a fifteen -mi l course for spc !boat t a c c s and a iling events; cores of beau tiful resid nces, w inter hom of Northern mil lionaires and y ar round home of Tampan ; a broad cau e way and bridg illumi ma t d at night as brilliantly as New York's White Way anJ the great i land ut tounded by' walls of remforced con rete impregnable to any are omc of the phasel; of Dave Dav1s s dr am. To bring a <>ut the>e re ults, nir1 millio n cubic yard:s of matenal w1ll be dredg d from th bot tom. of Hill bo rough Bay a n d pumrl d in behHtd _the awall, to help create the g reat r ISland I n carrying the vi io n to its actua l completion, _Dave Davi peak.; of th_e cxpendtturc of p rhaps m1lhon perhaps more. Today he talks as familiarly of mill.on as a few cars ago he spo k e of a "jit" or "tw.o bits. On o_ne of the be t downtown b u me corn m Tampa stand a little old brick building_that for more than thirty Y ars wa occup 1 ed by a grocery store M ny time D avis ays, he u ed t o stand w1th h1s no e pre ed against the w i ndow of. that tor f asting his eye on the good thmgs to cat that were display d insidef a ted hi eye whit hi b ungry little tomach yearned and hi mouth water d for t h e unattainabl daintes. ne of the fir t things h e did when he r turned to Tampa wa to acquire that building on one of the come r where he used to' ell newsp pcrs. The grocery tore w a sold out, and Davis i pending something like tw thou and dollar in converting the place mto an office for hi own use. have been awar led by M r Da:vs for tJJe and the dredging and fillmg whtch wtll r ult in converting th three mall i land into one large one con ta!ning fiftee n hundr d acres. On a recent tnp to N w ork Mr. D avi a l o cornp l ted arrangements with a yndicate of w ell financier will begin the con-truchon of two mas tve l10t ]:; p culation wondel'ing what mjght have happened if"i too oft n the pa time of mdol nee. To on who, tanding a it er on the ide line and seeing, p rhap of tb game than the actual partrclpants, the thought mu t com when one learns the t.ories of two such a Mr Potter Palmer, scio n of ari tocracy, born, r earetl and living in all the atmo phere f w alth and htxury and Da e Da is born to overty and hard' work and the self denial that is all the harder be cat! it i compe.ll ed by the bitter force of circum tanc foralizing i a vice from which th writer of any kind of tale hou l d _flee from a plague; it w nt out of fashron w tth the A lg r chool of juvenile and the El ie books. But on e may concmvabl y b pardoned for wondering what might have happen d hat! Mr Pot r Palm '1', with her vi ion and h r wealth. and Dave Da is, with hi vision and hi s indomitable try nd purposefulne l'ved and functioned on the same plane at the ame time. What might it not have meant. not only fot Tampa, for lampa s wond e 1 fu l Bay of. aples, and for th Gulf Co a t r gion. but for all of Florida? 37


J me Mo t\ro ill F orid Rirht: T klnr it y. M JOR J, me Ed 1 omo o Ja kwnvi_lle, de lares that any one can hve to b ne hundr d yelll ld, if h go at it right. All oM ha to do is to live outdoors. And, what i mor imp rtant, Florida as the locality for bi outdoor ex i te nce. Many theori have been writ a d t ter d rega ding th ecr t o! longe\'i y. But the trouble with mo t of the th ho had dug p omc wondrou natur ret that wo tlld prolong human i {e i 1 definitely, i that th y di proved th ir own pr achm nt by depa ting thi mun la.l phere at comparative ly early age. l t is hard to get people to credit the tatement that they viii l i e indeflnit ly by follow i ng th plnn laid out by a man who wra p cd ab ut im If the draperi of his ou h and laid down to pl asant dr am when h e wa n't y t i. t year. old. I t i a good d al like the bald-h d d barber trying to ell hair re. tor r. But f jor .!omo whereo( he p aks. H c l cbrated hi 109th birth on the Fourth of July of thi y ar. And he i till going st ron{r. "The f:l t hur tdr d year ar th hard t ,' h remarked the oth r day. "Aft r that, you t in the habit of li ing a long ti 1e, " llow long will I live? Boy I hav n"t '" n sta d good y t. You wa h my mo k!.! fr m 11 on. 'fruth to tell there ar few m rk o( physical decaden e in th major. He look old, but h doe not look a bit oldet than the averag w 11-pre erved man 1 ixty. His tep i Hght, his ey elear, his oice full and re onant. century and mo-of 3 Live Outdoors in Florida and Liv e a Hundre d Y ears THE PROOF O F THI P L Sl T F .CI'T AT 0 ROE WHO MAKE ABOVE C LAIM AS L FLORIDA FOR MA Y YEARS HAS PASSED T H E C ENTURY MARK A I TILL GOI G TRO G B y F R A K WI G he outd or life.


Tt....t Morn "I' Oip "Don't II o 39




The Oldest Settlernent In the United States B RILEY M. FLETCHER BERRY Florid i in Lined to miJ at claim to pictur squ ne of histor. or tit! to age advanc d bv other t tc inc h h r elf ha the oldc t city in th nited tate within h r bord r and unri valed brillia n ce of ba kground historically. ompar d \ ith h r vivid pageantry of the pa t, the landing of th Pil grims, for in tanc howY r impo1tant in r ult c ms to Florida a color! affair. By th e same compari on, 'V n th da hing cavali rs :vho a, e of roman t Vir g i ni and th arolina app ar clad in dim, gray m n nd ind e l, hou l d ery other group of fir.,t i rtun ee k rs in our country b add d, ho e r doughtily I> dight," th would appar ently b ar ray d in but n eutral tint d garb i f placed alon id the regally pictur que adven tur lorida can mar hal forth in nifi.ccnt procell ion. H r b ckoning, capti vating oa t and alluring in l and for nturi w u h swift ce ion of, in turn, valiantly ictoriou vi 'tor : pa n i h, Fr nch and Engli h, a no oth e r portion of our country a n laim. In all guises they came : galla ntly gr dy for go l d or glory; ba l y bold; de perately arching for h alth or happin or inccr ly king th out salvation of other for ag Pone de Leon' first trip to Florida (1. 13) wa mor than a hundr d v ars befor the P ilftrim land d. And de Leon wn not th fir t in Florida, ev n omitting the r port d tot chings of ba -tlan Cabot and Ame ri g o V e puciou il1 1497, for Cort d R 1 had preceded him ( 15 00 12). ucc d ing him w r e Diego Miru e lo 1516) th dauntless Hernand o d ordo a (1517); Alvarez d Pinedo ( 1519); Gor dillo and de Quexos (1519-26); Pamphilo de ar a z with hi five v I ighty h r and five hundred men ( 152 ) ; Hernan d o de oto with imperiall impo ing retinue (1539) ; de Bara tro ( 1549), and An 1 ndo in 1559. t, ent by France c ame tho e two high-hearted Uugu eno Jean Ribaut (1562-65), and R n de Laudonniere (1564), with th tr a h rou pan i h P dro M nend z de Avil e z on their he I s in 1565. In thi same year was at o the sw ift pa ge of ir John Hawkin f.rom England, and in 15 that redoubtabl e Fren hman, ominic de G ourgu dramati ally avenged the murdeted Huguenot T o Engli h free booters, ir Franci Drake (15 6), and aptain J ohn Davi (1665), n x t app ared. Followed, on e after the other brown or black-froc k ed friar various pani h ap tain-G n ral with gayly-g rbed hang r on, and, in 16 7 came "one de Aila," with inky frican lav Then arriv d richly a ttir d h or French governors and military offic with troop in t'Omant;c raim nt; r. ndr w 'l'urnbull (17 7); G neral ndrew J ack on ( 1 14 and O sceola th e Seminole with attendant cop pcr-hu d savages in 1 35. Th with h o rde of bizarrely-b dec k ed pirate French, Engli h, Portu gu and Gr ek colonists, and a background of mi tropica1 brilliance of sea and ky and land, give PJorida, he f el the right to claim un urp ed hi torical co lor nd action. Tampa, the "E piritu anto" of de oto Cl arwater, n ea r which the ill-fat d ar vaez xp clition landed, and oth t \ t oa t and inland pots hav claims to the vcn<>rati on of historical studen t but, be cau e of g ographical ituation it was the Ea t oa t wh ich main l y attract d the e l i ht-spidtcd, high-handed men of the S \ onl during th ucc e ive izur of Florida by pain, France and hngla nd. nd of the many plac e mentioned in nar l'ativ s of th ir voyage to th n w world, "'t. Au gu tin ha above all been the magic name with which hi tory-lov rs have b een wont to conjur For over tht e c e n turi thi name ha b e n applied to the b utiful little c ity on Florida' northeast coa t, whos quaint coquina con tru tion f cat l i r p riods and con i tently .ITective building of late date so succc full. con1bine the ancient and modern that no trav e ler can nter its wall without ie ling i fa cination I chi f a t i its proud boa t f unri all d antiquity (in f r nee to n i tNI ta t rritor.. And until q uite fat ly this claim ha not b n di put d Eighty mile outh, on h li-m cora l lin coa t, li a town whose natural etting is even mor beautiful than that of t Augu t i n For ov r a centu r y w 41


Tbe myrna ha All Arl'(l f th orth, lndi n River on WAy to the Rock Hou 42


Sins! A reb. of the Old Mission th a me fundamental fact: that thi. of tlw nl r of anti ago founded t. Au gu tine'. The difft>r nc i th:Jt t. Augtl -tine' claim res ts there: does not brinft up for discu 'ion what it con:;ide :> a minor detail: that the pr sent site of t. Augus tin i known not to h a ve been the original ite, whil .1. w myrna make his d tail the chief rca on for it ge:1eral and I ) cilic claim. t. Augu tine hu acc<'P d without ac tual proof :such tat m nts a that of Fair bank for in tanc<' who .ays ''the landing of Men ndez wa upon th pot where the city of St. ugu tine now tan l But Fairbank who finishe I his hi tory of St. Au u t in ov (' fot t y year ago, d i d not know of t he existence of the o l d missio n the old fort and other ruina a t ew Smyrn A for outsiders, it ha b n forgott n by mo t people that the pcrio I at which d e AYil z occupied thc oril):inal it wa from August, 1565 to May, F66, only. o far a,; the original location, with t h g n l<'.cript ion o( the fir t fol't built vilez i concbysocal impouibility that i n but ye a rs it could have been so deeJ:I y buried under aa nd and shell. Such a marked token of Turnbull' activitie woold have remain d uite n tangiblr: a of hi. work a did the indigo -Yat s Inde d th latt r, b inf!: tl ep xcavation would have bt: n far more likely to fiH b cnu e of form and situation. AYl additional fact whi h ;:!'ive ovenhelminA: weight to th r futation .f th 'furl bull fort theory i. the l if'-sior. of a The Hitory and Antiquitie oC Angu tin page 7. t"'airbank w Smyrna now tands a paciou Indian mound and ave nu which tood n ar the bank of the river. T his, it should be noted, i exactl y the ituation of th fort, an Indian mound whi c t nds n eal' the b ank of the river. It hould al o be noted that thi wa and i the o nly Indian mound within th town o f New Smyrna which idcntit\ it with that on which or in which the o ld fort was Rc$torc d cand1estick folllld )II r uins Of tb. O : d Miuion. Owned by J. Y N e w Srnyrn !Lowery: The Spani.>lh m nts in he u. I. rr. p 11;(' Ubi d. Fiord I a r di covered. Bartram continu "the avenue ran on a traight Lin b, k, through the grove:;, aero th ridge and t rminat d at the ve r g of natural -avannah and ponds.'' The av nuc so conspicuou sly in vid nc when cw mvrna a till "one ent ire grov magnoli a palm and red bay"U i believed by ew myrna to Bnrt.,.Am':, in Am("rica. April, l77S. Fag s 142-1 4. The old mi ion ruin!\ arc now som! distance in1Jol1d, but as the North Indian River was evidently once a continuous w t-th'!o&) it i1J 8UPPtm J hat the mi. ion was built upon v.hat wa th n an op n I&Jtooo.. lloth n:oi!. ion and (o,.t a a the Hoek liousc, are oi cOQuina, the Florida h<>ll roe (R. M F. D.) Ruins of the O d Sp nish FoTI a t New Smyrna 43


Ruin$ ol Rock House as It Loo Thirty Year A_to. tree :found growing upon th., mound when the Sheldon home wa built l'h i tr w, allow d to remain and survived the subse quent d truction of the hou A isiting ar hite t cut a e tion rom thi tr e and upon examination found it three hundred rings, in dicating its ag' as thre hundre d yean. It w not until 1 1-3 that one of the alls wa found wb n the then n 1' of the mound contrac d w i tb th town of 'ew Smyrna to sh II for the public road and for thi pul'po. dug into th mound. The fir t e. cavation 1nad e was a comparati ely mall one a d a t he m mo1y of 1'utnbull wn till lo lly h ld in or or. the chamber thus made dubb I, "Turnbull's dungeon." Still later, the northwe t ba tion of th fort wa unearth d the in t t iol' cava. d and a more extensiv chamber form d, at which time th not a nam d th region an(l, aCtor three long ee tude ab enec of t he on -time pani h eonqu th r w r no tr ditions to associate the syot with thea1. And, unto tunately, the 'fur b ull app lla tion t the spot from m r loe l habit of mind although, later, proof wa pre n t d that Turnbull's residence had be n in an entirely different part of th,. ttl m nt, t om di tane from the colonists which wa the logical, natural thing for a man of Tumbull's type and po ition: not to a ociate clo ely with h i coloni. t analogi al proof th t th naming of the fort or "castle" a-"Turnbttll ;, and imilar b Ji f and r port -.; ere mi takes, b cd upon mere rm i se, one ma cit tl fmding of the Ro k Hou ruin not far from rew Smyrna. 'I'hi. alao v a for a time term d '''l'urnbull's a tie,'' m rely bee use of the popular, wmpcmvy li t that Turnbull' touch had been upon eve1ythln 1 car e myrna. From the 'tua tion of the r.ock Hou e commanding (that i although upon n in side pa ge, directly oppo it ) th harbor' entran at quito Inlet the logical conject..ure i that it wa a pani h outpo t. A view from it c mm nded the entr nee of all v c l at the In let and age could readily have be e n ignalled betwe n them and the Rock A Bit o f e w Smyrl'la H ou T h builling on ainc a h\t g tlr place and niches in the wall' near t he fire place re vid ntly for image of. on anwors h ip. Through lack of a precintion of tile hi toric my tcr and alu attachi. it was permitted to be torn down v itbin thirty year" and there i n o practically no trac of it. The location of the River of Dolphlns is !moth r d tail which w myrna cite in favo r of her claim. In the North Indian and Halifax Riv r Laudonniere' dol phin ''th porpoise of today xi11t in vastly gr numb rs than in the farther north inl t The hug awkwardly playful i11h.abit..'m -of salt wat r re al o t the tir!!t thing to attract th eye o th tr n r at r ew Smyrna and Daytona. Por J>Oi es al'e far mol'e wher school of mullet abound and the e mullet) an: to be found yearly in the orth Indian Riv r nother rea on that N e w Smyrna h River of ]) lphins t be id ntical 'ith the orth Indian River nd the "Harbour of the Ri er of Dolphin." a the confluence of th orth Indian with the Halifax! is that ita latitud giv n by Fr n h ni -torian a reported by the La.udormi r !)edition, s 29 degrees, which is that of myrna with b t i finite im l aria tion Herrera, the Sp.ani h hi torian, aJ o gave 29 d g a the latitud of the ot'iginal t. ugu tine, but the pr nt t. A ug stin i pr eticall 30 degr There arc oth r inter tin vidence ad anced by N ew 'myrna to upport he:r I aim w ich arc worth con 'idera tion but the tog th r with th latitude and leagues of. anci nt m;)]) maker ilnd hi orian ar ne erthel of cc nclar value a compared with the forti If hat appeal t th logi cal mind mo t strongly as proof that 'l'urnbull did not build the now 1uin d wall i the fa t that the angle and arch o th .re w myrna fort are like those of Sp roih forts r etc e l wh rc in the ew orld, whi l ngli.b arch an I angles,'; hich Ttrnbull wou d ha e nplo ed are entir ly dif f "''mt, and architect who have far s en the fort declar th architeetu e s,a ni&h A dding this and other evicl nee a.dva 1 ced to th testimony of Bartram, cw pre, nt. a :guments of vital strenjho location r kno n ( ontinu d 1'1 pag(' ) A nothet" iew a-ken on tho Kin,-a H l,-h w y ( N w J ytJ\ ) 44


A PAG E of FLORIDA B EAUTIES elected by Progre ive Citie to Represent Them in ational Beauty Conte t a Chl with tlte Fu.'' X U11lee IYicfteynol

VISIONARIES of CREATION 46 A S ERIES o f HUMA ; I TEREST ORIES ofF OR! A f THE EM P IR E BUI L DER I-Peter A Demens and His Orange Belt Railroa By KARL H. GRI M R 'V .. \ ici.oria mad Pt: fl A 0 M N from Lakeland to Dade i ty. The contract proved profitable a11 B e lt to Oa k and lid not sati !y D men H e w nted to tend it on to the G u l f H n ch n oppo d the idea, bcli ving that it would be imJ>Q 5

t PetuoburC' as i t ppears today. Fift en years go it w a s '';uot a s teppin:-off place at t h end of nowhere." h was ab l t o inter e t anv n in th project ;;peaks w ell for hispow e r s of perua ion. D men wa in fact, a man o f r mo.rkob l e talent s and brillian t p('r:; n ali y. H e made fri nds quickly, and th frie n d tru ted him H e might be describe, [ be t p rhap as o ldicr of fortune, a born promot r. Aftm making numerous tri p to .!ew York and writing scor of I tters, D fina llr made arrang m nts with Gri s wol d & Gillett, the N e w Yo1k b rok r to handl th sal e of 170 mOJ' bond of ,000 d nomination. In or I r to tide o,er until th bond wer old anang Ill n wet also tll' d with Li b 'r t' ompany, mon y 1 nd r of w ot k to advanc 3 0,000 a month in ca h and th e n eccs,ary st 1 rail With the compl tion of ea c h t n mil of th road, fiv mor 1 000 bond wer to b e i u d n itl a o f th e innum tabl ob tacl n countct d D e m n durin g the perio d wh e n the tailro a I wa b e in g i giv n in letter which hav e jus t r c n ly com e to li)l.'ht. The I tter wer written by D e m n and arc int n ly inter ting-a inter t ing a fiction. They tell, i n D e m n own word how he to g t th e mon<-y to start con truction and s t r ugg-l ed to keep t h work on. op i<'s of th I tt r ar pr cr, d in two old book own e d by H e n chen, who i s t ill livin .e:: in Onkland. Th book arc ma II.' of ti ue paper, on wh ich copi e of the letters were kept. Hun ltct! of 1 ttcts a1 on tain < I in ea h book. om tlr writt n in pen and ink; othe r with a r. Man y are o faded as to b e almo t ill g ibl t t h t ime D em .rl wa. 1ai ing the mo ney to tart th xt n ion h e w1ot to his brokers: 'If we can se cur mo11e. nough to car1 y th e road through at one to th Gu l f, WC' c .an mak a v ry lar)a' amount of mon y not b th e bon d hol d rs. ti S i s jl'enerally the c .e, but by hones t work. D cmc n nwt with ucce in layl!'e of lan d along the propose d lightof,, c y. The F l o rirla Land & lmprov mcnt Compan:,., the Lake Butler ilia ompany, and t h D i ton Land omoany all controll<'d by th Dis ton of Phila d l p hia w h o one own d 4, 000.000 acre in Florida al!;r<' d to give the raihoad one-fourth of all their land with i n ix milcs of th railroad and on -half of all townitcs. umerous donations w re w r contingent upon t h e railtoa(l b ing complet d by Dec mbcr 3 1 1 7. In the b D me11 ha no int n tion of goi n g to th prop rty of John at Paul Landing. W illiams, by th way, wa the man who fi t conce iv d th' id a of foun that I do not dar t o write about it-will only tntP that W<' ha e a chance to have t he only harbor which x i t in Flori d a on th Gul f oa t and to build a omrn r i I ity o international importance." For om e unknown r c a on, n e mt.>n tionc I definite ly i n D cm(' n letter nP):(otia tions for th is i f ell throu h lt is b c lie v d that th col ap (' of t h plan ':l < l u to tlw action of th P D is ton Ia cl comp:m s in continuing to ll land in and n ar th e propo eel terminus des pite th agre m nt that the land wa to b e divided with th e railroad ompany. Numerous lots w r old and D em e n who had a reputation of b ing u v ry ita cibl ind iv idual, i believed to hav become anger d at what h conidered an inju ti c e and r fu ed to te 1 mi nate the road on the Di ton property. At ail ev nts, it i known that D men at thi time h a d another card up his s l ce v an I that car 1 ha I to d o with a t rminu' on the William p op rty. Th l1 gotiati n f o r thi itc wer made by William an H enry w e tal> P I th company' tr a urer. They w r ornp l t tl on January 29, I 7 and provided that the railroa l would be given one-half interest in the town-site of f>OO acres hen the roa d a ompl('tc d and a wharf built to 12 feet of wate r. Dem<'n wrote to hi brokers a follow : en tl e m c11-Ju t r e c ived a r po r t from our: Mr. Swe tapple t ha t he su c e d ed in makin an arrany.em('nt with a certain H. \ illiam about .., tting % intere t in 5 00 acres, with a mil ftontage on the Gulf, j u t w he r e we will have our terminu in ca5e the 'kc. can ot be had. There i 1 :'e t of wat r right at th hor and a :;l)Jendid towni t e th r Thus that t ion i settled very sati factorily.' he raill ad began getting into road, al l th war from Oak land to th lower end of Pin lla P e n i n ula. Many of he donation how v t, The first deJ>Ot In St. Petera bura-and one of the tiny, n rro-. tauge lo comotives \U d on 0 mena roa d pl as for mor mon y. To mak the ituation wor e L Li berg r & ompany fai led to the iron as agre d and the entire con truction program \ as delayed 47


4 Tt. o leltu, writtn rly In 1 7, by Mr. De>:aeba to hla b&nkera In New York, te o of obt IIIJ' tb ait for the C lty of St. Petn&burf


v -Z_f'

NJ.:STL'I among th hill f nol e ounty, Flori Ia, th tretch of its rolling acre laved by the cry tal cl ar wat rs of tiny lak that r e fl ct the azur of Florida ki e and fann d by the Plorida br z w e p i n g over p:rov o f or nj?:e and grapefruit and tang rin i a spot tha t in y m to com e will b known to n e wspap e r write r 1 m n and om en of the Fo1:rrth E tate, as i no oth r plac i n all th l ngth and breadth of the land For her at ltamonte pri n g ten mil from Orlando, 'Ihe City B autiful," is to be d velop d a hav n for tho m n and wom n of th pr who l1av g iv n them l, e un tintc lly to th ir pro fe ion -than which no more j alou m i tr may b f und, not e v e n th church. It i a royal that ha b en b Not enn a Kin g, eli n in g Im p rial favor with caret hand 1 vcr gave mor nob l y. Wh n all is told, wh e n the koning of the n f'lction i compl t mor t han a uarter o f a m illion dollar will b r pr nted in the larges More than e igh t hundred acr o f lan fertile a any on w h ic h t h un of F'lorii ing of elf o ofte n i s a paup r-' grav or a she! r grudgingly giv n by tho e whom fortune ha mor ri hly r warded rot many m ri an b g innin g Iii a poor boy and through years of effort piling up th fabric of a r al fortune, have po s ss d that inner n e of humanity that ha prompt d harl D Hain and Mr Hai 1 in the o f thi gift. Living x mplar of the truth that America i the t a l l a n d of op'}l

for me to expr what you can ay in one. And yet my attachment to the profes ion continued, the b st proof of this being that at one time or another I have owned thre e dai l and eight weekly newspapers. Lako Orienta n d Rose Carden, Both lneluded i n the Hainet Cilt ewspaper writ rs have been leaders among tho e who have given much to the world, but they have recciv t only cant recompense They have given the be t that was in them, and at the end have lived out their remaining days in in titutions of char ity I have not anted to give a poorhouse or a charitable ill.Stitution in this gift; I hav wan I the e men to have a r al home wher when they were tired, worn out: "orked out, th y might come and be happy with all the plea ures and the comforts that the word 'home' means to us all. For that reason I am giving to the Florida news paper men's a ociation-the Florida Press A ociation-twenty acres of groves east vf this hou!;e, and t\ acr s mor in the Yalley there. An d for Mrs. Raine I give you thi clubhouse and the theater that already ha.v been built, with twenty-fi v e acr of land around i t. With thi land and the check of ten thovsand dollars which I give your chairman today I hop the Home can be started. The re t of th Hain -a national hom for newspaper writers in Florida, not merely a haven and an abiding place where Florida n ews writers m y r tire at the clo e of a !if of acti 'ty. nd it wn notable gathering, there at the home of Charles and Katherine Hain that received the gift in the name of the toiler of the pr Here, to quote the word of a brilhant speaker on that memor able occa ion, "-; a planted an acorn, the tr e pringing from which may never be s en by th plante but which will strike down its deepening roots and pread its ever widening branches to shelter generation vet unborn. Here were laid th tone of a mighty buttr for a gr ater than ever yet has been bmlded by man, that will stretch aCl'OSl the river of the years from the dark, dismal mora s of poverty, weakne s, sicknes and despair to the hining uplands of a love that healingly touches pain and car ssingly sooth s the pang of orrow." Th gift itself? Freely given, without the trings that so often cunning l y enmesh benefaction that eem great and noble until ev nt rev al th elfi h motives b hind them; available now, only awaiting the n ary 1 gal steps to make it binding, are forty 'cres of bearing grove ; a th at r that mav have its qual in cla ic b auty, but that nowhere ha a superior; a tract of tw ntyfh e acre of b autiful garden urrounding the theater and a clubhou e a compl te as any to be found in all the land, and a slip of paper repre enting ten thousand dollars to b th nucl u of a fund for the prop r endowment of the Home that i to be-nay the Home that exi ts today. The e are the pr sent e lements of the b n faction of Charles D. Hain and hi wife, Katherine. But the nr not all. When at last the scythe of the Reaper reaches thi devoted couple, all that ha b en reserved of the immen e Haines estate at Alt monte Sp1ings-the wonderful home with it gr t library, its prieelc and statuary, its rugs that spr ad the1r richne s of coloring and texture over the floors-all of this is to be added to the gift. Nay, it already has b en add I; tho e who created it out of tb w i l dernc s of pine and oak, palm and palmetto, and who e loving work ha formed it into the fairyland it i today, have retained only a life tenur of all thi wonderful loveline When, in the fulln of time-whe!l the appointed hour ha truck for them, It all i to be added to the already heaping mcas ur gift of a childless pair to those who in the enthu ia m of their chosen calling, have passed by the opportunities that bring other m n and women wealth. It is a graciou thought that in this gift the two to whom an All-\ i Being denied the grace of parenthood have becom the adopted father and moth e r of all outworn, broken, weary news writer f all th men and women who have b en pa ed by in the fiel.d wherein the une capabl watchword IS "Youth mu t be er,ed"-of that faithful army who e oldier have pa sed the crest of end av01, and ha ,. ach d th pot wher2 all life' ha low all toward th e '\ t To those who gather d at Altamonte Spring on that July day, Mr Haines said: "From the time wh n I was just a boy I have had a great longing to be a oc iated Charle D Haines was born at Medu a, ew York in the year 1856. After obtaining a common school educat-ion he started out without means or influence, to maM his live lihood. /l e began a a telegraph operator and from that small be gill ning he has traversed the long, traight, narrow path to the pinnacle of that highest ucce s, ot : ercoming each obstacle, lingering long enoltgh his upward progress to give a word of chee r or to di pense part of his worldly goods to help those who have not made the g rad e H e has built twenty-eight steam and electric railroads; he is a manufacturer rvho e intere ts cover a lart;e field; he has been the owner of rou mills, mines and telephone companies; he i still presiJent and director of eighteen corporation He i an energ tic and kindly man with wh01n every project proves uc ce sful.' lie Ira prospered because he ha assi ted other to prosper. with m n and women of the ourth Estate, but I discovered early that I had not the po'ver to write a a newspaper man hould write. It take thr pages of manuscript t tate and the buildings that are now on it, I a k you to permit Haines and me to 1etain until such t ime as we shall not require them or aught e l e of this world. Then I want you to tak e it over and make here at Altamonte Spring a national Home the afed, aging and infirm newspaper wnter o the whole country. With it, at that time in the future, w.ill go a fund of <:n hundl'ed thousand dollars, invested in gilt-edged securities. That, w ith approxi.even hundred acres of land b ides that which is given here today, is for the u e of the haven which i to be known as the Florida N ati ona l New pap r Men's Home." Nearly ight hundr d acres of Florida's rtile land gemmed with a dozen 1akelets mirroring heaven' blue and the sombre green of p ine and oak and cypre nd palm and the lon g we p of grove laden with golden globes of prisoned Florida sun hine; mor than a hundr d thou and dolla r as a fund for the development of the plans of Mr. and Mrs. Haine ; a club hou a theater, a mansion such a qualed by few in all the 1 ngth and t>readth of Florida this i s the princely gift of thi pair to whom life, in bestowing t>very material thing, r fused only that which rounds out and complete the life of very man and woman, but in it place gave a broad and catholic love that filled the empty places in their heart and bubOlle of the Homes and Corner of the Oranre Crove ln the 51


lntnioT f the Th IT I lv4 hi lh C h 2 Chicago? Two ub murd<'rcrs. ? h r port r i ngin resc u i n g th i n he wol'l I oull yot find ( ontinu on Jl:\j( '6)


What's Your Favorite Weather? On tanH n t an Wh T I Without Ugin Didn t Much Lik Weather of ny Kind By RTH R G. IV Y h lt r from th incl m n y ol Florld dt re I to boa t oi tbelt .. tb d ,... other thin .. l a v i .., of the of Orl4ondo, "'The C ity a .. "UtHul." VH'Ioolcinr Lake Eol. 5 3


R he&rain,. a W iltoll P t m l MIAMI L I A Second ally ood A S AGI AWl THE LE T PRO CE R AR R THE C E A I I A I B HE T O s TLACK


la t t o y 1\1' .Million of dollar haY been lo tin f

PROUD PETER PELICAN He Is Ugly and Awkward But Mightg Int resting Just the S am WHAT i tl1e homeli t bird of all? The p lican o cour e Not onl hom ely but awkward, ungainly and rathe r bold and s ee mingly very much satisfi d with hims If but very inwresting and p rf ctly willin g to do hi part to h e lp mak e Florida the mo t pictul s qu e tate in the nion. H e i o u g ly that h e is really good look ing. Hav n t you e n p opl or p rhap had frie nds that wcr so homely that th ey wer good looking? Th n you can appr ci at th p lican all the mor for h is ju t that. His 1 g ar wobbly, his bill lon g and appar ntly v ry much in th e way, hi 11 ck i crook d and hi wings--gr at wing all out of proportion. But con id r hi me k and d mur man n e r and hi popularity. o b i rd in lotida, not v n th silv r-throa d mockin gbird e njoy the popularity t hat the ugly p lican do He i popular w ith the natives of the state as w II as the summer and winter vis.itor Who do n't enjoy watchin g thi larg con picuous bird as he maneuver aroun I in the air performing gallantly a if it wa all for your benefit? Th pclic n is loved and f e d by the touri t that vi i t t h pier a lon g th numerous waterfronts in Florida. H e gre t ach tourist warmly and em to r li h all the da inty mor els offer d him. H e know no di t inction, off ering th sa m e warm w I orne to th e vi itor. from ev ry t a t H e know no Ia di tin tion and hows no prefer ne e. H e eats the food offer d by the man of mo d rate mean ju t a quickly and a thankfully a t11 food ocr r d b. th wealthy man. H e m s t o know that a great deal xp e cted or him in th way of entertainment for t h v i ito who hav com e mil to v i e w Florida, the land of enchantment. Wh en the p lican po c for a pictur as he so oft n do h e is not fla t t r d in the l e a s t, but a h e y c th e ,,hotoP'raphcr, his xpr i on indicates the f a t that h i conferring a great fav,,,. ind cd upon him by po ing for the nttp' t. An d r ea ll. 1r Photographer sho uld t :atter h i m I f that h i o lucky as to o abl to carry back home and show the folks a triking likeness of on e of hi F lorida the pelican. After th picture has b ee n take n P eter P e lican wobbl es aero the pier in grand fa hion, while all e. e are c entered on him. He pr ad h i wid e strong wing an d sails out aero the water, r e adil y proving to his admir ers that he is a grace ful on wat r a he i a\ kward on l and. o plan of the air, regard! s of the oc ca s ion, v r did any mor "performing" than this salt wate r fellow as he glide woops, do a "nose dive" and othe r tunts in th air a i f he were off e r i n g an exhibi t i on flight. He Ja ckens h is spe d and sail gracefully along at a h ight of about ten fee t ov r the water, 11 the while keeping h i k ee n ey on the water below Sudd e nly, without warning and quicker than a fla h, he drops perpendicularly as i f l1 wa going into a "tail pin," but in tead of pinning he k ee p traight and down, down until he hits the water in a dive that send the water sp la h around for several feet. One wou l d thmk the blow as he strikes the wate r, would knock him sense i or brui e hi manly che t painfully, but he is w 11 upholste r ed with thick layor of fat a n d a h avy coat of feathers. In a few s conds he arises and nine tim out of ten he will have a fish i n his long bill. If you watch closely you will e him 66 By ELLIE HOARD UTIO ive a g a p, op e n hi bill and Mr. Fish di ppear down a long lane and I nd in ide a roomy bag of skin call ed the pel i-can' pouch that g row on th ide of hi n ck. 1'h e wings of the p lican om e t i m e have a spread of ten feet, and in height t he pe l i can range in size from fifty to s eventytiv i nch c Twe n t -two hort oft feathe r mak up t h tail of th bird. Hi mo t mark d p e uliarity i of cou e, his huge, de p ending pouch, which forms a regular :;coop net wh n h catc he fi h The bill i Peter i& a Wiae Bird ometime eight n inch lon g but the a verage l ength i from fourte n to fifteen lllCh Wh n on views this ungainly bird a he repo on th t op of a piling or on the edge of a pier one would t hin k that h e was ve uncomfortable as h hol d his head i n a pecul i a r, k in k d po.ition. But it is a natural po ition, a the eighth or ninth v of the bird' spin i curiou ly articulat d with the on e i n front and th one b hind, m a king i t imposs.ible for him to hol d his n ck traight. So do not pity the ol d fellow b cau h i n eck is crook e d, for nature did that, and for some purpose wh i ch w e do not But no doubt the pelican know why hi n e ck is crook d and wou l d not know how to act with a lon g t rai ght on It is the brown pelican that w e are mo t familiar w i th. Jt ne t abundantly in th e is lan d off the W t oa t of Florida and on P 1i an I s l e on the East Coa t. A multitude of strange and beautiful birds dw e ll in Florida. In fact there are ov e r three hundred and fifty differ nt kind of bir d nati e to our t t about on e hundr d and fifty p rman nt r id nt and br e d r and ov r two hundred migrants. The most interesting of these and at the same time the mo t cl1aracteri tic of or ida are the water fowl and what wa r fowl of Florida i mor i n t r e than th


P &c 0 leaJTUhip and Florid Eaat Coaat R ilw y T T m i n I (Ov I ) Fr i&ht-ca.r Ferry O u t for H v na Key west--The Gibraltar of America KE B T i lhe outhcrnmost city of th Unit d tat ; b ing ituated a it is on the last of the Florida K ys, it i approximately on hundred mile from the lorida mainland ninety nrile from Havana nd only 1,075 miles from th tlantic entran e to the Pan11ma anal, hundred of mil n arer outh merica and th Panama anal than any oth r m rican port. The r at K e We t exten ion f th Florida Ea t oa t Railway pia s th city i n direct communication ith the ea tern and central ction of the nited tate and sa ing from ne to thrc day travel time in r a hing oth r por ,. loading and making On of th most :potent amp), of thi aving in time i ln the shipment of I I of Pine pineapples. Th. esc "pine arrive in olid carl ad pack, are r packed two a1 to thr e on the Key W st pineappl rack, and are delivered in hicago twent -four hours earlier than is po ible by any other m thod f hipm nt. To land at th gateway of the Gulf of Mexico and Caribbean countrie at a ha:bor here the na ie of the world could r e t, at a dock wh re forty team hips may lie at one time, where great teel ferrie aw, it loaded ttains to team th m aero the blu wat r convin e one of the immcn c opportunities of thi city. The wh ite wing of comm rce waft the rich production of many countri through her gat es. It is fast be coming the receiving port for the big fruit and vcg table hipments of Central and outh Am erica, Cuba and Porto Rico. Tne app llati e, "Th Gibr ltar of America," being giv n K y e t, is ju tificd by its analogous po ition, coupl d with it gr ater By SAM HARRI 1editer .rancan ea and the approach to the uez Canal, and the other the Gulf of Mex.ieo and th approach to the Panama anal. T he outward resemblance of Key W e t to the Rock of Gibraltar is in decided contrast. Ther ar no high hiUs or immen rock to give the impre i on of im, ulnerable n ss but, inste d, th is harbor is hclt red on the north by low keys an I hoal which form a complete protection on that id whereas seven miles south of this line of key there is a parallel line of reef and shoal o that the anchorag appear to b more lik an open road tead than a harbor, larg nough and d ep enough to afford a y acce s to the larg t hip afloat, and capable of berthing hundr d of u h hips The harbor is fine and commo iou w1th thitty feet of water at mean low tide available over the bar to main hip chann el, and thi ty feet of water can b carried from bar t anchorage in the outer harbor. Ou r an horage i from one to two mil s in width and about five mil in I ngth, with thirty to forty f et of water obtai n able throughout, and is a very good and safe anchorage, except und r very xtreme weather ondition Th chann I from the outer to the inner anchorage h.a a mini mum depth of twenty-six feet alongside of piers on th c mmer ia l waterfront of the port. 've thousand ship a y ar, with a dead weight tonnage of betw en 20,000,000 and 25,000,000, pa s in 'ght of K ey W est, and a large majority of thos a tbound are on their w y to urope. To them Key Wet i an "oa i in the vast str tchcs of a, for it is the Ia t Am erican port th y see during the trip. And returning, Key W est is th tir t American port they sight. Once a hip ha taken her course at a he pa nearer to K y W e t than to any other Am erican port. She can turn from her course and r ach Key W t in less than an hour. The facilities in Key We t for attending to the ants of any ship that come there are adequate in very way. Ther are goo I wharve and warehouse with a plentiful supp l y of ater, coal, fuel oil, lubricating oil, hip upplie and the city is po ed of fine fir -fighting facili ties, whi h ar available to all ve els call ing with fire in holds. There is a 75,000 barrel torage of bunk r fuel-oil and a leliv ry capacity of 1,000 barrels per hour. The Government has extensiv t am facilitie for loading and discharging coal. I! the hip i in need of repmrs, the re are mod rn machine hops to do the work. The importance of Key W e t as a aval Ba e wa long ago r cogniz d by th Gov mment. ommodor Rodg rs in 1 23, in writing of Key We st, said: ''Nature has made it the ad\Yane po t from which to watch and guard our trategic advantag s than Gibraltar, Spain. The dominating in fluence of Gibraltar for Briti b supr ma y in Europe find its counterpart in the po ition of K y K y West b th Winter Qoarte" of v T I of Un(lo 1 N va,l ommerc pa ing to and from the Mi i sippi whi l e, at the me time, its p culiar situati on and the ex c llency of its harbor point i t out a the mo t certain k e y to th com m rce of Havana, to that of the whole Gulf of M e x ico, and to the rcturni1 1 g trade of the Ca r ibbean. t, the on commanding tht' Se plane Squ dro.ou 57


The eventh Naval Di trict has its head quarters here, and in every ar in which the United tates has b n ng g d, i nc e 1 22, the aval .stati on has played an im portant pa t. uring the Mexican War it wa the base of supplie and during the Civil War the base and headquarter of Admir al Farragut. It wa here that the ntir trcngth of the navy wa mobilized at the time of the irginius" affair, and during the Spanish War all of the force of thi hemi phere w reba d at Key W e t. During th late Worl d War our force pro tecting the oil upplies from Tampi o and Port rthur had its headquarter here. A year or o ago, when th Admini tration, in putting into effect its policy of retr nch ment b gan a hole al closing of Navy Yards, the one in this city wa kept in op ration. The avy Yard is one of the b aut po of the city1 in it setting of tropical growth. En l o d oy a wrought-iron fence hun dreds of bright-hued oleanders and hibi cu brilliant against the deeper green of the coconut palm, surround the con rete bar rack and officers' q1larters. T he drive through the g rounds is along winding 1 n s, with croton s and i el, and from the dock one may look for countle mil over the untroubl d calm of the Florida traits. outh of the Navy Yard there is locat d the new ubmarin Ba 'hich wa com pleted in 1921 at a co t of more than two and a half million dollar and enclo d within the boundar fence of the avy Yard it If is the second large t wire! station in t he world. In addition to th rman nt personnel tationed at the a al Station h r va rious kinds of thl"' ships of the United avy call here for suppli and during the winter month Torpedo and Bomb ing Plane Squadron N um ber One maintains its win t r h adquart r in K y \ t, bringing core of men and dozen of aero plan and bombing machines to this city for the fleet' annual man u ver The "White Wings" a e in the air daily, and the latest in ention in bombs and boming apparatus are te t ed out in the e flights. The Penin ular and Occidental Steam hip om pan. ha' four pa enger steame1 the palatial uba" and "Governor Cobb', the "Miami" and the "Ma cotte" operating daily service between Key West and Hav ana, and bi-weekly service beh een Key We t and T mpa. The trip from Key We t to Havana i on hundred and five mil and con umes about si hou time. Th two larger boats have each a capacity of 4 25 pa eng rs and make regular trip and fa t ch dul time betwe n Port Tampa, Key West and Havana, connecting at K e t with the Florida Ea t Coast Railway and at Port Tampa with the Atlantic oa t Line Railway, both of which have through to important points in Florida and the North. Th trip from K y W t to Havana is short but at the same tim in teresting and inviting. The fiv to i -hout voyage is in it elf a mo t njoyabl cv nt, while the tl'ip through the wonderful Island of uba i s an inde cribable plea ure. Th st amship and th Florida Ea t Coa t Rail way train u e the .arne terminal Th r is no tran fer, thu making the connection for pa n e1 and bagga e mo t conveni nt. The P. and 0. Steam hip Compan. also operate three huge steel car-ferri th "Henry M. Flagler," the J o ph R. Pal' rott'' and the "E trada Palma". Upon th e boats s olid train of loa ded car ar de patched daily b tw en Key W e t and uba. From Key W e t these load are of mcrican-produc<'cl d tin I to Ha\ a.1a and interior point of Cuba, wher th e car are reloaded with fruit u ar, tobacco and mola direct !rom th plantation l uba for our American mark t. The hip of th Mallory Line arrhe twice a week from N w York and from Galv ton. You can leave I w York at noon, arriving and leaving Key West for Galve ton four days later, and are lu to arrive in Galv eston three day afte r that. Th boat are plendid, modern teamship with commodiou and potle tat room and m al to tempt or a suag th mo t t mperamental appetites. B sid s the abov modes of travel K y W t has dail aeroplane ervicc between J y W e t and Havana opera d b the A romarine Airway In he ix big fly ing boat operated by thi company are model o conveniene and luxury. The interior of ach ha th appearance of an I gant club. The seats are b autiful wi k r chair hand omely uphol t red in brown 1 th r. Ea h oi the fl ing boat i quipped with electric lights and ev ry modern convenienc of travel, including a complete radio outfit. he trip to Havana i mad in eventy-five minute The boa make conne tions with morning and evening train in K y W est. Hi torieal data show that y W t wa form rly the dwelling place of numbers of Key Indian all of the larger keys to the mainland being o inhabited. Hi tory al o rc ord fierce battles between the mainland K y Indians, the latt r being driven from k ey to key, making their la t tand at K y W st, and there being annihi la ted. The whiten d bones with which the island was trewn, gaYe it the name of ayo Hueso, meaning Bon y, and pronounced Ki-yo W ayo, whi h wa r adily changed into Key W t. After th Indian regime, K y W e t be arne a pir ate' tronghold. Lying at the entrance of the Gulf of M xico, and com manding the trait of Florida, many talc ar told of the exciting ex-P rienc of ship with the pirate fl ts. pnni h doub loon two hundr d year ( ontinu d on pag 94) I n ovalAe>'oplane v ie w o f the l &land of K y West. Lower lelt-Anotb r view of K e y West, abowinr th C...a Mlll' in;'l Hot I in the forerround and the Stotco avy's $2,500,000 submarine base In tluo b ekrround. Lower rlrht-Munldpal dodca nd Port. r Dod' Companya plant, clo: k & nd fuel oil tanka


Stories of Florida Success FROM TRE T CAR DRIVER TO BA K PRESIDE T A PL Y R U D of th r 11tion, a spot wher th ri h whil away the hours of wint('r, Florida i fill d vith torie of men \ ho hav com from unfavorabl environment un du ated and to b ome the L ader in tb ir communitie perhap ma ters in th orld of admired, re\'ered, and loved Th I' is n r a day hal pa es that on wintering in the land of un hin and \ ers do n t hear a tor of som man wh ha come t Florida poor and unknown a vi tim of cir umstan only a f w year. later to b pointed out a a ucces ful bu. ines man, William W. Clla e, the ubject of thi torv, is not on of th gr at ma t r of fimH1 e; he ha not had hi nam mblazoned to the world on front pages of new pap r ; he i not known outsid e of th t:. l of Florida, x pt :for a few per-onal iriend and y t th r i a world of roman e ttach d to h stor y of hi liC ; hi in on.sequ ntial t rt and his ultimate a en ion to the place which he now occupie that f a bui l d r, a I ad r i n hi community. In the day when hor e ar ran in th city of Laconia, w Hamp bir a bo. nam d ill Cha e wanted work. H e had counted fourte n ummers, and had ju t fini h d hi cour of in tru tion in th grammar cho l at \J ar r w Hamp hir ircutn anc had made it n sary that he for go a ourse in the W are High School. o h discarded the dem anor of a chool bo t r d hi book wa and t out to find work. The little old bobtailed str t cars ap P aled to Will ha e o h appli d for a JOb. Hi eft'or prov d nee ful and soon he blo!ls m d out with a uniform which proclaim d to Lac nian tb fact that he wa conductor-driv r on th t r et rail w v. H 11joy d hi work v y tm1 h, and six month later h was regarded a one of the mo. t valued employe of the line. Hi one a ing truggle to give sati fa tion in hi work, a ld d impctu by his indomitable wJll, was r warde l by an increase in pay. i months pa' d and the company elec trifi d its lin This circum lane had a vital cffc t on the life of Will ha H b came ob So cd with ad ir to tudy elec tricity, and ecome a motorman. Each night :found him car fully p rusing th pag of a volume on el ctricity. hen he had ompl ted his cour e he wa appointed a motorman. For :fout y r h ontinu d to op rn lectric car in ew Hampshire. Then he received an offer from a Massacbu ett. city, n ar Bo ton, and f ilh accept d a po ition as motorman on thi lin In tho c day trolley car wcr often di gracing them elv On that would not run was no uncommon ight. hott ircuits were frequ nt, and Will ha thor oughly njoy d rching for them. As a matter of fact, they wer th turning point of hi life for th y gav him the xpcricnce in electricity which was tat r to prove inval unbl It a not long until hi fame a a finder of h rt cilcuits pread, and o h :va cal l d By J 0 L. MORRI ba k to Laconia to a un e th upervt 10n of the lectrical q uipme11t of th La onia tre t Railway ompany. Th man who controll d thi. compan Mr. H. L. Pierce wa a large o n r of pho ph t mines in Pol k ounty, Florida. ir. Pierc devoted the major portion of his tim to l ooking niter his phosphat mine holding in thi ction of Florida. In the va t ciion of pho phate lands wher Mr. Pi rc had his min a little town prung up nd wa named Pier e in honor of the owner. H re 1r. Pi rc r ided. fr. ha was 30 year of ag in Octob r, 1907, when a brother of Mr. Pierce, th manag r o the Laconia tre t Rail\ a W ilHa m W. Cha e r eiv d a I tt r from the phos phat magnat It r ad in part, T ll Will I want him to come down h te and build an lc tric railway for m n l o it happen d that Will Chase I und him elf in the little uninviting town f Pi r For the fir. t we k he thought it th most desolate pot he had c\er known and at the nd of tho e ven day h wa r ndy to throw up the job completely but he was not a quitter. He tuck to hi job and !om and one-half y ar tat r h om-plcted the electric railway at Pierce. o well pleas d wa Mr. Pierce with hi serv ic that he retained Mr. base as uper intendent of th electrical quipment of the pho phat mine Then fate, b I, n ing his future betw en a job in hi own line som where els and a gamble on Florida's dev lopment, flipped the coin in favor of the Land of Flowers, and nt )1r. base to Fort Mead a hort distance south of Pierce. lie decided that although Fort M ade as little more than a village at the time that real tate a f w y ar later would prove valuable \ ith his limited finances he purchased a few acre of ground, on l y to find that after clo ing the de I he wa pr cti ally pennil Automobiles hnd be orne more or les mmon in th m antime, and o he op n d up a garage and al agency in order that he might mak end meet. It wa ther that he met and b cam a clo e friend of fr. H Devane who also, lik Mr. Pi rc had been uc es ful i n making mon y out of phosphate m i ning. It prov d to be fruitful acquaintance hip. In 1 16, Mr. vane quite blandly announc d that he had bought th tate Bank of Lak land. H e told Mr. ha e that h e had I cted. him the po ition of ca hi r. Agam the mdom 1t.'1bl will of Mr. Cha e came the front, although he knew very !title about bankmg, he wa po itive h e could mak good. Fri nd had tol d h1m that .ir. D van knew h i bu ine and that if h e p i ked Will ha that Wili base wa th man for the j b. o Mr. ha e went to Lakeland a ca hler of th Bank, a little later to b co me vice pr td ent a n d ubscquently p r i dent Today, if you nt r th tate f Lak land and a k for the pr sident th r would s t p from b hind a mahogar;y rail to. gr et you a rather stoc k y man with wn. ye and a ho pi table mil :rh man 1 WJll Cha e. Always hi hand 1 tr tcbed forth in greeting and if you w11l look clo ly you will s e that hi s and till carri igns of manual l abor. T h gen ral b armg of Mr. ha e i that of one whom the re ponsibiliti s of bank pre 1den y have alway r ted, yet not so h avy a to wear crea in hi. brow, or to d t oy th e sen e of fun or frien d i n that his ti m. : Lookmg at h1m thus one can re dily un d r tand why o many of th patron of his old tr t car, old nd young, rich and poor, tepp d out on the platform to tal k to the motorman. H e ha hi own ideas about ucce in the financial worl d, good on too hi fri nd tell him 'fhe reason 'which he will giv y u w il l have pr ciou littl to do with ba11k mechanic but much to do with b nk ucce "Probably no other in titution in the world depends so much on it judgm nt of human ature a doe a bank." 1r. ha e. Y a of daily contact with p ople who wer b il1g their mo l natural e lv es ha given him a wealth of xp l'i nee along thi line which few banker have acquired. Today at forty-five Mr. Cha e is the a me affable g ntl man which he wa sot thirty year ago wh n a driver of the bob tai l ed str t ar. The magnetic. mile which won for him so many friend in tho e day gone by, is till ever presc .nt. His toilworn hand is extend d to rich and poor lik His whol being is that of a man who e overpowering per onality captivate tho e ho make hi acquaintance. Personally, t11 rc i no diff r nc in the illiam ha e of today and the \ ill ha e of y st rday. H i till the c nscientiou worker of ye terday, and today h i neither rich nor poor, but ha a omfortabl in come. HI gr at t wealth, Mr. Cha e will tell you, lie in hi friends Money will buy most everything e cept genuine friend-hip--that can only be acquired by tho e go l de n-hearted fol wh o lo v their f 1-lo w m n. 59


NAME THE GREATEST MEN of FLORIDA Prize Contest Announcement WHO are the n rate t M n of Florida? Can you name t he men who have lone the roo t for this great tat in many ways the gr at t tate among the forty-eight comprisin thes nited tates of America. Th y of Am rica ar now on Flo-rida It i holding the potl igb t in the cent r of the tage of the pres nt day dev lopm nt of th ation. America' riche t m e n ar inv ting in Florida; young men of ambition are co ming here to seek their for tune a did the Spani h Adventurers Four Hundred years ago; a the young men of the East flocked into th e West fifty y ars ago. Everyone i intere d in great m n. Every man, woman and child lik e to r ead torie of ucccss; true tori s of the Empire Builders who pos s d vi ion coupl d w ith uncon-uerabl ambition; dreamer of dreams, who pos e ed the urag the stic k -to-itive-nes to mak their dream com true. Florida hi tory-past an1l pre ent -is full of ucb m n. Th ir life torie are va tly more interesting than th greatc t fiction stori ever written. Can you name the ten gr at t m n who hav done the mo t for the adancemcnt of Florida. M n who have pa sed into the great b e yond men who are now l iving and carrying on their work of developing Florida-an Empire withi n itself-for the g ncra tion to come. H. G. W lls, probably the World' greatest living novelist and the author of' Tne O utline of History", compil ed a list of the L p:t atest men in hi tory, from the million of men and wome n who march thr ugh its paJ('eS. Another gr at authority giv a li t of the ten greatest and mo t famous Americans. W e print on this page both selections W e are a ll player in the great game of life; we are a ll eager to pick up u c h points as we can from the greatest men in h istory. Whom hall w tudv? The Presid ent of the United States? There have been thirty of them to date; offhand can you name more than t n? M ill ionaire' ? The orld has produced sev eral t h ousa n d. O f tho e who have been de d fifty years or more how many can y ou remember? Conouerors, G enerals, Empire Builders Ca'{> tains of Industry? A few among the many tand the test of time; the other remain forgotten. W e human are inteY e tecl i n the W orll as a W hole our O wn ountr. O u r particular State the City i n w hich we Live--th last t w o mo t n all. Th r fore th Editors of SU I LAND Magazine want to 1 arn from its readers whom they consid r th Ten Greatest f en of Florid ot the men who )1, ve pi l ed up great for tuneq for tbemse t ve ; not th g rea t p oliticians not the men to whom the 6(1 The Six Greatest Men in Hist ory s S l cted by H C Wells .uthor, "The Outl i ne of Hi tory" 1-J sus 2-Buddha 3-Aristotle 4-Asoka 5-Bacon 6-Lincoln The Ten Greatest Americans As Select d by Another Authority 1-Ceo r g e W ashin g ton 2-Thoma J elf rson 3-Benjamin F ranklin 4-Jam s onroe 5-Abraham incoln 6--Ulyss Grant 7-Rober t Lee 8 -Th odore Rooseve l t 9-Woodrow W ilson 1 0 Thomas A. Edison The Ten Greatest Men of Florida YO U A M E TH M n e w pape1s have given th most space ; but tho e men ho hav or k ed unse l fishly for the g reatest good of th i 1 fellow-men. Some o f them have be n men of wealth, but their fortune nabl ed them to accompli h great u ndertakings which otherw. i e would not hav b en carried out for earl! to come; others have poss c ed 1 othing but vi ion nd ambition, and their achievements ar undoubted l y much more laudable. M n who have achieved fame in other ections of the country and who J1ave on! wint r hom s in Florida hould not (in our timation) be considered Great Floridians. It is hard to define just what con titutes greatn e s. And yet most e veryon e will agr e that tbe men who have done the mo t for their fellow men in win ning wars, constructing railroads, building c iti s, guiding our tate through periods of danger and in oth r way ontributing to the wel fare of humanity, should be con sidered great. I f th reader of NIL N .Magazine will name them, the Editors of this Magazine of lorida will ob tain their life stori sand publish them in the corning i u of SUNILA D. To lend added intere t in this co operati e work, SUNILAND Maga z ine will off e r thr e prizes for the best li ts accompani d by th rca ons for sel ction. As the Fir t Prize we will pay the sum of 25.00; as the second prize, 15.00, and as the third prize, 10 00. Conte tants should make a li t of the ten names, and then in 250 word give th ir reasons for theirs l e tions. Li ts of nam not accompanied with a letter giving th rca on for their lection will not be con idered in thi conte t. Write p lainly on on e id of the paper (typewrite if pos ibl ) and mail in an envelope addr d, CO TEST EDITOR, uniland Mag Ta pa, Florida. All J t r n r d in t-hi conte t must be received in this office not later than October 20th. The l e tter will b numbered, the conte tants' name remo ed, and then passed on to the Judge of the Conte t-Three prominent ewspap r Editor of Florida. The D c mber number of I LA D M GAZI will contain the names of the Contest W i nners and thei r prize winning lett rs. B<>ginning with the January i ue, U I I LA D will begin the publicat ion of the life stori of Florida' Gr ate t Men--one of th mo. t fasci nating eries of tories ver publi hed by any magazine. If you do not nter the contest and we urge you to do o do not fail to ncl in our ub cription to U IL D o ou will mi none of th absorbing tories.


An Investment in Beau!9 a exc pt i o n I w ill within L Jffiam/s v#asler Suburb GE ORGE E. MERRICK, Own r Executive Office : 158 East FJa g l r St ., Miami F l orida Offices: Jacksoovill W e t Palm B each, Daytona, Orlando, Tampa, S t P e t ersbur g Sanf o rd, Lakeland, DeLand, E tis 61


JACKSONVILLE (Con t inu ed from page 23) J. E T. Bowden and a o ia w re the promoter-the th ory being that it would be a big adverti ement for Jack on ill and be the means of bl"inging many visitor to the c ity. After the troops n l"iv d th promoters secured coun e l and til d a bill to enjoin th mi litia and th She1iff from inter! ring with the fi ht. The ca e wa argu d before Judge R. 11. Call, who, after hearing the argumen r trained the eritT, and the oldi r Thu the famous Corbett-Mitchell fight wa finally taged in Jacksonville, d -ciding the championship-Mitchell being d f ated and Corbett retaining th title. It wa all arrang d that the heriff hould arre't th principal and their econds a on th fight wn over upon the charg of a ult and batte"ry. A oon as Mitch 11 wa knocked out, heriff Broward jump d into the ring and arr t d the prin ipah:. Th y ga e bond and the trial re ult d in an acquittal, for it was impo i bl e to find anybod y who would wear that an actual fight had taken place. It appear d that o nly two blows w re truck-Corbett h i t 1 itchell and Mit h 11 hit tbe grom id In 1 93, Jack onvill had for its Mayor Dun an U Fletcher, and admini tration re ult d in a remarkable upward wing in J ac k onvill welfar 1, 000,000 bond i u put through in pitc of bitter oppo sition -made pos ibl e th e tabli hment of a municipal lectric light plant and oth e r needed im p r ov cmen During the pani h-. meri an War, 4 0 000 troops were quart r d in Jacksonvill e G e n eral Fitzhugh L c and hi tafT :v r d at tlie W ind or Hotel a w re Richard Harding Davi and oth r war corrc'pondcnt o l on l W illiam Jennings Bryan in command of a N bra ka r gi. m nt, p nt 'Om time in the camp al ing about h re Dr now tand -kno' n a the ardnc r building-wa about fi e or i. tories high. Flames were hooting out of this trueture half way aero the river, re ulting i n a tr mendous raising of an air ady o cr-heated tmo phere. It cr ated a vacuum-uch a pro du e a tornado-and when I looked back 1 saw large watei pouts hoot up from th e river at the foot of au"ra treet. len ran alo n g the docks-away from the fire-t ippi n g off th<'ir c lothing and droppi n g into the river like rats, pur ued by th flam Boats were p i cking them up from the water and taldng women and children otT the end of the docks. Th f rry ran until the f erry lip burn d. ev rallive wer lo t, among them being that of Harry Bounetheau-previou ly mentioned athe fir t ecr tary of th Yacht tu b A great many of hi friend had tried to persuade him to leave hi home which tood where the Covington building now tand He said he d i d not believe the fire would r ach his home, and refu ed to l eave He as f ound clinging to the piling of a dock, do wn in front of h i home, hi s hand burn d to the bone. Hi watch had topp d at twe n ty-five minute pa t five. T he area of th fir wa 130 ity block and part of on oth r block. AU old land-I t Lh Oak, Hed Cedar, Skin Hide yrup, ugar, Tobacco, Cotton e d Cl p board a a tor s, Orange ( 1,56 0 bar r I ) getabl ,200 boxe 2 43 bar I' I \ atermclon (6,600), he p (170), B ef attl Mo king Bird ( 00 Paro qu t (1,000), Turtle (7 0). In thi tat ment the then Board of 1'rad pres d its confid nee in dil ct steam r communication with w York in a very short tim Lumber xpor continue on a large calc, and valuE of cxpor and import:s being 10,000,000 to 12,000,000. There arc many thing that could be mentioned t rv a a mea ure of the mil traveled by Jack onville in the Ia t enty-fivc y ar :uch as the pi ndi d h alth record; the 1,174,00 0 sp nt on churches du ring the Ia t fiv ca ; the 5 000 ,000 in building operations for the tir t v<:>n month of. 1024; th three big national bank and tru t companies and the 41,00 0 000 jump in bank c le a ing from 1900 to 1928; the million-dolla r depot and iaduct; the Florida Eat Coat doubletrack bridge and terminal o ting 3 000,000 the Atlantic oa't Lin and a board h p mploying ev ral thousand m n the many manutacturin g plant and their annual payroll of 10,00 0,000; the large t naval tore mark t in the world; the larg st lumb r mark t on the Atlantic Coa t; the beautiful :paciou ne f the city lea ing pl nty of room for growth; its municipal do r pr nting inve 't m nt of 2,50 0 000 which earn d I a t year 75, 000 ; the 3 0-foot harbor depth, enabling The fi t fir c h i f wa P ter J ones, who had b en i x tim 1ayor of Jack onvill After hi death at diffi ulty wa ex peri enced i n lectmg a new Ch1ef, owing to variou local political faction A t I ngth a man wa le ted wl1o se m d to suit all partie and it wa ta d in 1 95 that "time had only rved to prov the wi dom of the 1 ction mad It hould here be tated that time c ntinu to prove the v i dom o{ the lection-Chief Thoma \\'. Han y, who came here from View ol the H rboT Today nd the Two 8 r dee 0 er t h t. Johns R i v 1" tlanta, in 1 92. One hi torian ay -'He r c iv d h i training from the princ of fir m n, W R Joyn r, on of th gt at t fire chief of th world Many a man who has s en Haney in hi littl e w agon, ll hing with the p d of a locomotive over the brick pavement ha turned to a k a by tand r 'When did hi f. Joyner com to Jack onvill ?'" nd now, in l ll24. hi f Haney till ru h to the "ccne of the fit "-but in a Cl" aming r d P ige at the rate of about ighty mile per hour. Perhap in 1 30 m bo ly ill write: "Chi f Haney rea h d the fir in a deHaviland, at th rate of 200 mile an ho\tr, with a new fire x tingui h 1, which he had on !. to how to the fire and it imm iat ly went out!" nd of course, aking of fir s, there a the Big Fir of May, 1901, which tarted .hortl: aft r noon in the C l eveland Fiber Fa tory in the we tern part of the city. A high wind Wt!pt th f l ame anu burning ember a tward, and oon score o f fir wer ral'OIIigally to its present w !fare, Jack -on ville i th trategic site for the location of a great ity. h pi it of it lay for ye r and yea and ars, und r the w igh f l;and and blo d, and wi h pain nnd utf ring Jack onville h aved it great should rs out of the mud and marsh, and today gaz a ro s the noble t a h of th t. John R iver, with it Carr a h ing gaze on th futm


A FLORIDA INSTITUTION Organized and operating for the upbuilding of Florida VICTORY NATIONAL LIFE INSURANCE COMPANY of TAMPA, FLA. OFFICERS: )I ER. L. LowRY. JR. Pre id e nt DR. L. A. BIZE, i ePre ident DR. J. H. R i -Pr id,nt H. T. LYKE i -Pr id nt :\.f [ !WRY ic r id n t H 'LLE r tarv ). ATEHM Trea urcr D B C RRY, eneral ale lanac:r r D. H u,, Resid nt A Luarv DR. B. 1ITCHELL. di ai ir t r 'I TA L IAF ERRO, G ncra l oun I Agmcy o111ra t s for oggressi e m e n open i11 c!Loice Florida t erritr;l)' 63


UILDING CONSTRUCTION I CLEARW n:R jum ll into promin n in the building c n tru li on field w h n th fi ur ::: on building p rmit. i u d by Flotida cit ies for th first i x months of thi year showe() that learwater all Florida citi in rc ntage of incr a o,er t i 1 e fir t six month o f 1 23. The in r a e in learwat er's b u ilding for th ::;i month' period 42!1 p r nt arasota was econd w i th 2 0 3 p e r c nt; M iami w; thi rd with 143 p r cent; then W es t Palm B f'ach. 1 20 p r cent; Tampa, 51 p r c nl; M iam i B nch, 41 per cent; :m fonl, :36 Per nt. Miami and Beach co mb in d not onl y l ed all Florida c iti in total v lume o f con t t u tion, but all c iti s in the South for thi p e rio d Building penni i ued by the a riou F!oJida citi for thi ix-month period are: Mia m i .. .......... .. .......... ... 6,949 ,01 J a ck onvill e ................... 3,9 1 ,351 M ia mi Beac h .................. 3, 0, 55 0 St. .............. 3,765,550 Tampa ............................ 3, 111,456 Palm Beach .. .................. 2,4 5,445 West Pal m B acl1.. .......... 2,212,920 Orlando ......... .. ... .. ........ 1 631,432 arasota ........ .. ..... ........... 936,640 learwatf pure wat r, aid t o b 9 % pur which will be u,ed to uppl th ne th hotel. 'f M P -The foundation for the new Bay 'hor p rtments b ing er t d at Bay hore boulevard and Howard av nu i. practica lly compl t Thi stncture whi c h ill be nine tori i n h ight wa de ign d by G. Lloyd Prt'ach r o and they say it will rank with the fin st type of apartme n t tructur anywh re in mer lea. fr. Pr ach r ha bt' n for y at a clo e student o f pani h tlctai l a h ha r cognized in thi type of archit cture the most fitting and harmoniou detail for u in Florida, whN' mu h of hi rcc nt work i b produced om of th b t sampi s o f hi work ar : T h orcno Hote l t. eter bu r g ; T he Orang Court Apartm nts, Orl ando, and th El eron Hotel at W t Palm B ach. T ht' Bay hore n nt will !eatur a ucc ion of bal conie on ach floor and a large roo.( gar den on top. It i being r cted by the Wynne-Claughton Realty al Co., of Tampa and and is b eing financed by an 5 0 000 bond i ue plac ed by tl1e L fill r Bond & Mortgage o. L BARWATER-port r ecently com pie d h ow that th growth of the City of Cl arwater xor the fir t month of thi year ha bee n five times a great a for any form r period of equal 1 ngth. Commenting on thi rapid growth, ecretary Ransom o f the Chamber of Comm r e, aid: Th p ople of I arwater are just b ginning to r al i ze th magnitude of the o pp ortuniti e here, and from all indica t io n s th comin g a on will far urpas any we have yet experienc .' \ I TER HAVENon truction work in Win t r HaY n continue to mov forward rapidly, and the amotmt i n v ted in bu in house and residences now nearin g co m pletio n total con id rably more than 3 00,000. The principal tructure g oin g ky ward are the n e v Beyner-Mann bu i lding; Winter Hav n Laundry ompany building; a numb r of fine r id n e on the w t side of L a k e Howard, and many oth r fine build ings throughout th city ptop r and the suburban ection The B e ym 1-Ma nn building will hou e a theatre seating more than a thousand spectators, and a 20,000 pip organ ill b in tai l ed.


THE VENICE of the SOUTH T PRI -The 0 t aturally eauti[ul City on rhe We t oat BECKEIT REALTY CO. REAL ESTATE R S P 0 Bo 182 ARPO LOAN Phon I 9 FLA. Lake Butler Villa Company THpon Sprinc Florid JOH K C HEYNEY the ke f rub GUlf Realty Co. Tarpon prin1 fla. PR CE & ODOM, Mgn. Phon t70 \V off r the b es t in Lots Acrea e, Orang Crov nd Hom s. Write u for reliable information abou t Tarpon rin g


' da_v and nigl1t I ca_rry in m lumd TIJe golden f:.!y to upe tlJe golden door Of golden l1ome."-(<:hri R i ) (( 7'1 Q I k. I tiC litell WIH t11 I tiC tiCf/Cil. polurscry Rhym e ) ALTH U H not y t thoroughl y appreciated commercially, the guava i s on of F lorida' greate t rich and in the hou hold hould be made the most of. Both the ordinary guava and the attl ey, whi h i s o di tinctly \mguava-like in odor and flavor as to eern almo t a differ nt fruit, belong to the Myrtle family and both of them make excell ent jelly, to ay nothing of the other culinary u e to which they ma. be put. But tile di tinction betwe n t hem hould a ways b made by Floridian oth r wis tho b e yond th guava b elt may beom onfu ed, a confus ion which might lead to disappointment, ince the Cattl y jelly ha not the guava flavor, b more like grap o plum or, i r olor i con 1dered currant. A a rule uncooked fruit of any typ i mor healthful, and inc we have a year 'round succe ion of frui t in Florida much putting up of the old-time pre erv or very weet canned fruit hould b di courag d from o tandpoint : th tim and strength of the hou ekeeper anrl th health of her family. ooked fruit, how ever, i s pleasant for the ake of variety at tim and there are some peopl to whos 4"\i.gestion coo ked fruit i mor ace ptable. 66 Floridianof e p ri nee know the r are many typ of even the ordinary p:uava; th e r ar thi k-fl h d and thin-fleshed on ; thos which are pear-shap d and thos which are oval or round th re are white, yellow cream, pale pink and pink and even magenta-hued guava ; s m which are di tinctly tart, ev n wh n thoroughly rip and tho e bich are weet. Th recir > e given, however, ar g n rally sp eaking, adapted to all guava o f ordinary typ Th re are many people who prefer guava eed and all," and d e c lar they are nev r hurt by th m A a child I u ed to do thi it s m d unthinkabl to tak the troubte and tim to remove the c d With guava as with all other fruits, a pinch of .alt hould be added, no matter what the form of di h or drink made, as en syrups, jellies, etc., are b tter for thi And remember, too, that with guava whi h, wh n ripe, are till tart, the addit i on of much sugar doe not really reduce their a idity, neither is it good for one stomach to weeten so lavi hly. Better not u e the tart typ s except for salads or macarom, etc. Even with th s weeter guava there i ometirn s too much acid to digest the m quit r adily. In uch ca add a little oda in pr paring the fruit either to be s rved cook d or uncook d. With uncooked guavas you may find that a ant one-fourth tea poonful of soda i s suffici nt for a pint f guava Di olv th oda in teaspoonful of wat r and tir w II into th guavas before adding any sugar. tir again before erving, as in tanding the oda may darken the upper part of the di hful; stirring will remedy thi Uncooked Guava The most d licious way of s rving fr sh g\U\V i this: elect thoroughly ripe fruit and, a far as po s ible, that whi h is thickfleshed. Pel c and cut aero in halve then scoop out the eed-centers and put these a ide till the requir d amount of fruit i p1epar d. Tben rub the ed-c -nters through a coarse i v e onto th prepared halve pre i n g firmly until only the seeds remain. The seed-pulp is a delicatel y de l iciou natural 'sauce." Aft r thi add the ugar alt, and place in the r frigerator til l rving-ti me. This method may b employed al o w ith attleys if they arc sufficiently thick ft shed.


(/ 1oa wilL wan( JIJ thif .Bookll postaLwi 1JYil1j it; example of straight engraving that will prmt well on any paper ReQuires. no SRecial prepar-ahon of cop!) Distinctive; I The value of an adv rti ment i in the "attention valu ." o matt r h ow good the copy, unless the reader's attention is arrested by the illu tration, your m ag fail o get v r. A P rtfolio f di tin ti e tching howino unu ual treatm nt in the m thod of handling for unique eff t will e s nt fr to tho who w ul like to strenothen the alue of their a verti ina. 67


Cuva S ldf lect thick-mcated, tart. ; peel, halve and ced. v alone 'th mayon n i.e or Fr nch dr ing o r ith ac om panim n t o f n1 lad p), nt. M ny om bin tion may b mad with oth r 1:rui v les or nu Pl .. in-Coolc_ d Cuvaa Pe I, remove sc d or cook with eed and place in a double-boiler \\;th a little ugar. adding oda fir t, h ev i( th fruit i tart. There will b suffici nt juic fl' m th ombin tion o{ sugar and h at with v 1y r i p guava pecially i tb trained seed-pulp i u d, but if thi. i no done a ver little w t<>r n1 y be add d If co d in an ordinary .auce-pan a little water i almost ry a a afeguard burning, but the pan 11ot b plac d ov r th hottest flam ; slow and g ntl cooking i b tt r. cooked or Cuva w ith M"oroni F r thi u e only the very tar. fruit. Peel and put pulp !:li ve In one pint of pulp rub a tea oonful of flour with one o! butt< t and salt and p pper to ta. te ... Bring thi to calding-po i n d ubi boil e1. Hav ad plainboi l J m caroni cut in in h I ngths; ... dd th pr p r d Pt c e in bakin g-dish, prinkle bread-rum and b i t of butter o n top, ancl ba itl qu i k ov t \ Cuava Fritt u Cuava Cobbl r ('TV(' II P el, d and halve th fruit nd n u1 1 fill a deep ba i ng-di h or pan. l f the str11in d d-pul p US<'d no wate1 w ill r quil' d ; oth abou on -fourth upful for e h generou. pint of fruit. 'J)rinkle sugar over th gua a;;, the n r d over the top a h t of light but thfck roll d pa, try, pin it n around the dg lafc>nd M e t l.o d In Ia.,: Pe l cut in hal e. and emo :< d fr m guav11s. ( nd s d ma. be u ed i n m, kinll j lly or but t er). the fruit into boit'r.g water and nil ow i t to rem11in l second. R move f rom th al r and v r th gua as ith a boiling ho t yrup made by boil ing on int f ugar with two pint, of w t r. I the fruit to r main in this syrup until eo ltl Pack n gla, jars ; strai n yn1p and fill t h jar to overfl wing; eat partly and rr ce in boiling wat r five minute. om pi t the al and ontinu c o i nf( pint, l minut s, qunrt 0 minut Fruit R <'iP* R I. t'. r D<>ubl Po II ('oml) n


First of All Say those who have combed the city for an ideal home ite or investment BAY VISTA PARK epresenting all that one can ask-Location, Proper R tricti n Fully Improved, Healthful and ur rink'ng Wat r One of the M any Horn in Btoy Vita Park Yet Within Your Reach Th r nc addition re r enting the I t unit of B y i ta P ark o th o f iftieth treet and east of ow prices and e. tremely ea y term ma e eventh av nu only three w eks ol d, over h a l f sold. it doubl important th t you a t now. DELAY 1 BUYI G WIL COST YOU MONEY Indication re that the coming se on will b the largest in Miami' hi tory. B y now nd turn your investment b fore ason i ov r for l rge profit. LOTS AS OW AS $1000.00 WITH ALL IMPROVEME S R E HALL, BAY VISTA PARK CO., Inc. Ml Mf. FLORIDA RE. L TORS Eat blihed N. E. Ave. M M HOGAN, Salea Man lrr J C WOFFORD, Genua! M n a:er 6


I I TEST THE NEW AND ONLY PRACTICAL METHOD OF TEEING Alwaya lna!lre a dean, Joar drlv o wer inr your score at !"at Avo atrokea. In at tty adju t&ble to aay b i.Jht d Ired (hlrh, medium o r low). ld: I lor r u or rr 1 a T in&'. REDDY TEES hand$, cloth a and rrips clean-they are far superior t o tha ld dirty, unaanitny nnd method-they otf t t only pra tieaJ upto-d te m net o f T einr. On e U. ed--A i w ag. U. e d Tb ae r not the a ta.tementa o f a mere "AD writu, they cUd ot ori!rlnate with us-th y .... .ll facta, <:tual f c:ta riven ua by Champions, Prot d Colfer r nerally who are usln&' R EDDY TEES-&nd wb. t' more, they are un nimoua i n aaytt'l&' th y would not play without them. Pw< .. pin u<><, hand, foul< box<.< (a bow< S1t< of ord '""1'1 rtU< PG th .fruit a di r ct d abov for canning in glass. Pa k the can as firmly a po ible 'th ut ma b ing th fru't; t in th yrup, bring it to the boiling point, pour o er the fruit; cap, tip and proce ; 'o. 1 cans, 25 minute ; 1o. 2 can 35 minu t e Guava Butt r o 1 Wa s h the fruit, lice into a kettle and to each quart of fruit add one-half pint of water. (!f a tine te ture of butter is d -ire d peel the guavas be for ic ing). Boil unt'l t h e f uit i oft enough to rub through a i v and fini s h a you do plum butter, u ing on -half up ugar for each up of pu lp. Guava Butter o II hen canning guava th in id pulp that ad h e r s to th e d may be u ed in making guava butter. Cook pulp, adding u t nough. water to ke e p the mixture from burning. ook until of nough to put th ugh a strainer. Pr through a trainer, add on -half cup of ugar to each up of pulp. Cook to th con! I w ler may be uaed 'When huted in an ordin ry v e I t h n where the fruit i but b:.! f ripe o r three -!ourtj,a m tuT d when a p int of wat r foT ea<:h pound I suffl.ei nt ltb re ful h a t 1'1$ nd alirrill.$ Tw'ee thia amount i m t ime-h.owe r, and m a y be. aafer fo r th.e avrra!: jelly mo.ker. The less wt r used. r ulta I n heavier julu and 1nore qulck: y mad elly, ao that where lfU v u nre a o plentifu l a to coat notbine-e.conomy i n fruit need not b e on .. i d red Tells the World About Miami Radio fan o( the nation w r afforded t h e opportunity to bear of the progr of the 1\iagi ity of Florida when Judge W. E. W alsh of Mi mi deliv red a hort talk over KDKA station, Pitt burgh Pot, on e of the mo t powerful radio broat!ca tb1g a t ion in the world ''What Doing in Miami, wa the sub ject of Judg Wal h' radio talk, as follow : fiami this summ r i. growing wit h amazing rapidity. Fiv g1eat 15-tory hotel ar b ing er cte in addition to a larg numb r of !;mall r ho t I apartment building and re i d nee ". mong other large projects under con-truction a a huge auditorium containing an i ce and roller skatin g rink at Miami Bea c h-th fine t race track in Am rica, with table f r a thou nd horse t Hia leaha larg athl tic stad i um and owling gr n at oral Ga bl s, four new golf links, now j'ai l'ai fronton at Hialeah, a new automobile highway and causeway to K e y Largo, th mo t beautiful of th Florida k y s ; all the in addition to n w pol ground dog ra ing track tennis courts and othe r facilitie for healthful outdo r spor and amu men too num rou t m en tion "The great ugar mill near Miami a completed and are turning out ugar, th Everglad arc b ing rapidly drain d, two rai lroad s ar pushing th ir w y toward Miami from the outh central part of th state, and this wint will witne regular teamship servic betwe n ew York and Miami for both pa ngers and f r e igh t. "Probably th mo t wid ly adverti d highway in Am rica is the Tamiami Trail. runn ing through tb b art of th Ev r glade s b twe n iami and Tampa. Yo u will b glad to know that it will be com plet d by the end of next year. The r gion which it travers s will om day b v ry thick l y popul t d for th soil i s v ry ri c h and the climate permits one to grow i crops a year. "Miami thi ummer entertained 20,000 t uri ts. It will ntertain 40,000 n t urn nu r I t is undoubtedly th' finest y ,_ round r ort in mericn and i de s tined to become a c mm r ial city of gr at im portan With the furth t' d velo m nt of h e r harb r, nd th drainage of the Ev rglade h '"ill be shippi ng her sugar, lun1ber ftsh fruit and agri ultu:al prod ucts all ov r Am erica and urope. "Th buildin g permi i ueumber o f SUNILA 0, "lnvealment OppoYtunltl<' In Florida" by Mr. C 1.-M ill pre id nt of tbe C MiiJ o D d & Mottr re Compa.r>y, e w York and Miami. Mr. Mille r is a man who know F l orida thorourbly from an Investment standpoint a his company ha..s inve ted for ita clienta moTe than $50,000,000 I n Flor d H tel, Apart nt and Bu Inca bui: dhr durlnt the p t 6ve )'ea r f R e d hi.a in. our ove..m.b..r iaau 1t m.ay aid you ill m a k inj' profitable lnvestm.,.,t in F oricla a1 thouaand of other re doinl'.


Would YO like to know about th e remarkable opportunitie for inve tment in Real E tate in and around the rapidly rowin Cit of TAMPA, FLORIDA? om tina Fact about Tam for amp being such a alao indicate t h solid ter Tampa of tb fut u r e xpor d mor th n 2 ,000,000 f t of lumb(!r Tampa hR Th Tampa in I aranc of public parks worth 2,000,000. 156,7 4, 41. 7 T mpa' 000. nnu 1 buil lin g act. i iti a gr gat 4 000.-'1' mpa shjps mor pho phat th n n. oth r r in th world total of 1 0 1 34 long ton, w )'(' 11hipp<>d during 923. 00 c t orang g r pefruit and t pro rt. in T mp i a mcnt i ba d on on popul tion of 124 000 and i gl'owing doubt d h r population in th Ia t !our ha l 0 mil of )X:rman ntl. pav I tr, nd th r ar 400 mil of go d ity. b th m tropoli of Florida. 1\ mp real tate i incr asing i n valu by I p::; a r1d bound. Tampa' we 35,00 0 ,000 T mp h and a liv wir 7 00 ,0 00 o.r mor than ncy, pi n t y of opportunit MAIL THIS COUPO Lloyd :J.:in'"" .R lty omp&J\Y, 108 E a I IAFayelt lrul, Tampa, F l oTld M y m treet C i t y ... l I w i ll be plaud und r no nd m f l'tber info T t l o in Tal)'>.,.. tate h following ia a parti 1 list of d v lopmen t a bi m nt and plans; ll of whi h h v e occurred, or will occur witbi tbia pr sent year. W e nev r kn w any one city to accomplish aa much in t h same I ngth of time. C n you not plainly see why II this d velopnl n t will r ult in i ncreased real estate v a lue ; which you can sb re? f 3,000,000 for till immediat ly onauditorium:s i to a-going tw n will b to xt<.nd ch th> ompanr has just be n organiz d. These are som e <>f the larger i tems. W e coul d dd do:Le n s of smaller ones, a ll o f which g<> to hel p mak a cit y great and p rosperoua. Siz e s of Inv tme nts W e hav pro rti to o r parties d mng to inv t any\ here from 100 to 1 ,000,000. Our off ring includ bu in s prop rt apartments, r id nc a reage for ubdivi ion, orange grov farm lan ds, tc. Th b t w y i to wri u how much you would b in po ition to inv t in ca h and how much it woul d be I for ou to pay by th month, or th y ar. Thi infomlation will enabl u to write you in llig ntl. to the par ti ular property that v ill conform to t h ize in e tm nt you wi h to mak Lloyd .. Skinner Realty Co. 108 East LaFayette Street TAMPA FLORIDA 71


I Ye s s STE'"="L "Every thing in Steel for the Office a n d Factory." 1 r 13usiness o ttr Office Equipnzent Th pr 1on it mak a vital f tor. Why not ha th 1: t? \ V e u!)ply cone rn all ov r th \ V 0 a nd i n Central Flo rid a ith De k, File, Furniture and Safe I o ev rything in the line of Office Supplies and Accessori s Call, Writ e or Wire Florida Office Supply Company 312 Twigg s Street Tampa, Florida ppo it<: Hill boro Hot<'l W h n Gho t M e t s Gho t his y w k, de hile Gabriel de in th(' wool


IDA INFORMATION What Do You Want t o Know About Florida? THE INFORMATION BUREAU of SUNI LAND MAGAZINE IS AT YOUR SERVICE You can obtain reliable information on anything pertaining to. Florida from our Information Bureau. This service is abso lutely FREE to our readers and they need not hesitate to ask for whatever information they may desire from time to time. In requesting information please remember tha t Florida is d large state, and that its products and conditions vary greatly. orth Florida differs from South Florida; the East Coast presents somewhat different conditions from the West Coast. So be specific in your questions. Don't ask general questions; tell exactly what you want to know i n as few words as possible. We will give you the information direct if possible, otherwise your inquiry will be referred to some authority or reliable source of information. Always send a stamped and addressed envelope with your inqumes. Address your inquiries: Information Bureau, SUNILAND Magazine, Tampa, Florida Here are some of the subjects on which we can supply reliable information: B es t Railroad Routes Rail and Pullman Fares Hote l s and Their Rates Automobile Route s List of Touri t Camp s Golf Course s for Touri. t Touris t Amuse m ents Automobil e R egulations Fishing Localiti e s Hunting qroun d Bu sines Opportunities R eal Estate and Hom e s Investment Opportunitie Citrus Fruit Growin g Truck Farming. Grape and B erry Growino Banana Grow i n g Poultry Raising Dairy in g. Opportuniti es for Youn g M e n. 73


74 Write 'Em a Real Letter We can do it for you with the Hooven Automatic Typewriter. Every one a duplication of expert typing. They are personal letters, command attention and get results. The best advertising there i These letters are read, you can count on that. Write for particulars or mail your letter with stationary and mailin g list with any instructions, we will do the rest. W e can also furnish classified mailing lists a t very reasonable prices. The HOOVEN LETTER SHOP The Service You Have Been WaidlYl, For 102 Lafayette Street TAMPA, FLORIDIA Telephone 4840 Everybody Reads The Florida Titnes--Union FLORIDA'S BIG NEWSPAPER Published Daily and Sunday at Jacksonville, Florida Double Leased Wire, Associated Press World News Service Leased Wire Full Report N.Y. Stock Market Special Correspondents throughout Florida DELIVE R E D ANYWHERE, 2 0 c A WEEK SEE US ABOUT Coral Gables Re-Sale s Miami Beach Properties a t a saving of from 15 to 40 p er cen t on and' Acreage LOTS AND HOUSES See o r write us for location and prices Service with CourleS ')' Davis-Bennitt-Cumin-Pagel Co. Phone 8411. 141 E. Flagler St. Branch Office-Central Bide-., Cora l Gables I n writing t o advtrtiser p l ease m e nti o n superstitiou Ya suh, terribly so. Con sumquently it ought t' be asy fo' us t tak deh money 'way fum 'em." "Yeh, but how?" "Li ssen. If dey's superstitious, dey'll want t' h ca h f'um d e spirit world, won't dey? De t hing t do is fo' u s t' satisfy da t d e iah on de h paht, ain't it? On'y ask 'em 'bout two dollahs fo' each satisfy. See whut we'll do is dis: "vVe'll buy an o l l odge robe so mewhuh d i af'noon, den rent a room an' put out a s i g n sayin' that the great Swabib, who c'n read de future, is open fo' busine An' we'll hoi' ee-ant es, an' do thinlfs like dat." "See-ants, whut's a ee-ants? asked dubiou ly. "Dat's a place whuh yo' sees ghost ." "Ah thought dat was a cemetery." aw, yo' dang fool, di s is a kind of meetin', a see-ants i s. Whuh dey hoi's han's, wif' de lights out, 'n' de sperrits s 'posed t' come." "Does d e wimmen hoi' han's too?" "Why, in co'se dey do es." "Well, when's w e goin' t' hold ouah fust see-ants. How come dey calls it ee-ants, Gabriel?" "Well Ras," Gabriel explained in the grandiloquent manner he always used when discu ssing topics concerning which h e knew nothing, "hit's dis way: Yo' see yo' sees yo' aunts 'n' uncles at d ese see-antses. Dat's why dey calls 'em see-antses. See?" "Uh-huh, Ah sees." Hydra tis was silent for a moment, then he had a t hought whi c h ca u sed him to gul p. "But, G a b e, s'pose'n a real ghos' come s t' dis see-ants?" "Aw, dey ain't no real gho ts. Yo' don' b'lieve in ghosts, does yo', Ras tin Pinch beck? A edjicated man lik e yo' sho'ly don' b'lieve in gho ts." awn-no. Why, sho', Ah don' b'li e ve in ghosts." "All right, den, yo'll have t' help me wif dis plan." "But how's yo' gwine make d e e nig gehs think dat yo' is a ghos'?" "Say, yo' mus' forgot dem 'trillyquism lessons Ah took. Don' yo membah? Yo' knows Ah c'n th'ow mah voice "Oh. Ah sees whut yo' mean. Ah'm beginnin' t' undehstan' yo' now." "Well, if'n' yo' hadn' been so dumb yo'd undehstood a long time ago. Now we'll have t' go git us a room an' den we'll h ave t' get a costum e. Afteh dat it'll be 'bout time t' eat agin." The last sentence was the one Gabrie l took the greatest pl easure in saying. After some discussion, they gave up the idea of trying to borrow a lodge robe for their seances, as there was too great fear that some m ember of whatever lodge they borrowed the robe from might happen in, recognize the garment, an spoil the party. So they inquired about until they located a place where they could purchase masque rade costumes and t here w ere able to se cure a quite ornate, but somewhat worn, "sheik" outfit for the sum of twelve dollars. Carefully carrying this treasure, they made their way back to the "Scrub"-the common name for Tampa's Darktown. Here, afte r some search, they were en abled to rent an upstairs room in a rather shabby store building. "Seven dollahs an' thutty-five cents," they were told by the dusky landlord, was the price of the room for a week. '"How come d e thutty-five cents?" Hy-drastis asked. "Dat's de wah tax." "Yeh, but de wah's ovah now." "So fah as dis heah room's concerned, it tain't." Rather than go elsewhere, for the lo ca tion had its advantages, they rented the room, war tax and a-11. Then the y fix e d it up to look as spooky as possible. This was done by arranging it s o that it was dark, even in the middle of the day. For work at night, when they expected to hold their


Printing for the Florida Trade I 1 THE MATTER of printi n g s pec i ali s t are jus t a necessary as in an y profe sion. When an individual or an o rgani z a t ion specializes i n a ny p art i cu l ar p h ase of any fie l d o f e ndeavor--effi ciency is a tt a i ned a n d production co t s re d uced In printing f o r th e Florida trade th e Touris t ew s Press equip m ent i s ope rain g d ay and ni ghttw e l ve month in the years p eci al izi n g i n publicat i on and c olor bookl e t pr i nting of qua li t y The Touris t e w Pre p rints th e Touri s t e ws," "Pin ella R ecord," ee in g t. P e t e r sburg," "Pac kin g H o u se e w ," Suniland," Telepho n e Direc tor ie a nd Chamb e r o f C omm e r ce book l e t for St. P e t e r burg and many oth e r F l o rid a c it i e B eginning about o v e mb e r lst pro du c t io n sc h e d u l es will b e ad v a n ce d s o that the Touri t e w s Press will b e in a po s ition to handl e a n o t h e r publica ti o n and a f e w more hi g h -cia s co l o r b oo kl e t j obs. If yo u u e p r intin g for the Florida trad publica tion or co l o r boo k l e t s, direc t mai l a dverti in g o n ult th e T o u ris t e w s Pre s. Wri t e, wir e o r pho n e a nd a r epre e n t ati ve w ill arra n ge to m ee t yo u in your office o r our TOURIST NEWS P u bli c atio n an d [olo r Special i st s PRESS W h e r e E i g h t e e n t h S t r e e t c r o s s e s S e c o n d A v e n u e S o u t h Saint Petersburg Florida 7 5


76 Communication Direct with the good people of Lakeland and Polk County through the classified advertising pages of The Lakeland Evening Ledger. Estat e i s bought and sold daily t hroug h th e Want Ad c olumns The Lakeland Evening Ledger is the only newspaper in Polk County that carries Full Leased Wire Telegraphic reports. The Lakeland Evening Ledger hol d s f ull and exclusive membership in the NEA news a .nd picture feature service. Correspondents represent The Ledger in important Florida cities and towns. 1 year $5.00 SUBSCRIPTION PRICES 6 months $ 2 .50 3 months $1.25 The Lakeland Evening Ledger Lakeland, Fla. "Big ( ity" Florida Property o f eve r y kind includin g farm s, g r oves and c it y p ro p erty, in th e Hi g h l and Sec tion o f Vo l usia Coun t y L e t us know your requirements and w e will send yo u l ist. V. W. GOULD AGENC:Y-REALTORS DeLAND, FLORIDA In writ i n g to advtrti se r s pl ease m e nti o n S "scea ntses," t hey change d t h e lights on l y one dim lamp s hone in t h e room. The room itself was a fit setting for n onkeyin g wit h t h e spirits of the departed. It was l o ng, and bare except for a table, a few o ld chairs and a worn bed, on whi c h Hydrasti and Gabriel e lected to spend the night, in order to make t heir money go as far as poss i b l e "So fah it's been everything goin' out an' noth in' comin' in," Hydrasti s mourned, after their stage s etting wa completed. ".Tis yo wait," Gabrie l r eassured him. "Ah m goin down now an' put up di s sign, an' we'll see if'n' o uah luck don' c h a nge. Gabrie l was righ t Evidentl y it had b e en a l o n g t ime s ince the negroe of Tampa had h ad t h eir fortu nes told by a g enuine "Swahi b, for t h e sign h a d not b ee n o u t m o r e t han a quar t e r of an hour w h e n the first knock came at the door. Quite c zre moni o u s l y Hydrastis opened i t Gabriel, in the meantime, clad in hi masquer.1d c outfit, eat c d himse l f back of a small table at t h e far e nd of t h e room, folded his h:1nds, and his countenance assume o a ra"">t exrression, a s t hough h e was confening w ith spirits. Hydrastis met at the d oo r a negress who w e igh e d thre e hundred pound if an ounce. he was puffing heavily; wrath filled her eyes "Ah wants to ask di s heah Swabit some questi on s," s h e announced in a voice that rocked t h e rafters. "Yo' mu t cross my palm w i t h s ilvah fust," Hydrasti s sai d. "Ah-Ah ain't got no ilvah. Ah's ji got a dollah bi ll. "Well dat will b e a ll right. Pape r money' s j e a s good." With a sweeping motion she stooped to the Old Li s l e National Bank, drew forth a much wrinkled bill a nd tendere d i t to Hydrastis. Then h e l e d her to the Swahib, w h o by this time was in a beautiful trance. "See he's t hinkin' "'bout yo' ca e now, Hydrasti s told the woman. "As k him yo' q uestion s, b u t don' speak very loud. An' don' be scared whe n de s p errits talks back. D ey'r e liable t' come f'm mos any p l ace." The woman lean e d on t h e tabl e and ask ed : mah man yon e?" Gabrie l never looke d at her. He did not move a muscle. The room was si l ent for a half mome n t. T hen from besid e the woman came a vo i c e "Yo' man h a s gone on a long, long journey." At t h e words, coming out of t h e air so close to her, t h e negress flung up both hands and y elled: "Lawdy, Lawdy, it's a g hos'." She started to turn and leave the room, with a ll t h e speed s h e could muster, but Hydla tis touch e d her arm r eassuring-l y. "Dey's no dange h," h e said. "Ask him anoth e h q uestion. In a mome n t her ample bosom had sett l e d down to its normal beat, although s h e fanned h ersel f with an anxious hand, keepi n g one e y e on the door the while. While s h e was turned away from him Gabriel had o bserved her c losel y "Will m a h man be back?" she asked, t imidly, now. Again that vo ice from n o where. o, I do not t hink h e will be back." She waite d n o longer, but turne d and fle d But before s h e co uld leave t h e room, Hydrastis told h e r : R e membah u s to all yo' fri en's, and don' forget d e f ust g r an' see-ants to be h e ld heah t'morrow night." With that, s h e was gone. Silver and bill s continued to flow i nto t h e newly-establ is h e d place of the Great Swahib, until the negroes living in t hat section began to b e lieve that h e had set up a bootlegging establi hment. At length, a s night f ell, Gabrie l and Hydrastis d ecided to call it an afternoon. Gabrie l counted the day's receipts. "Fo'ty-seven dollahs an' thutty-th'ee


FLORIDA KEYS KEY LARGO to KEY W E ST Bathing Fishing The Emerald The Islands Yachtsman's of the and the Tropical Fishermen's Seas Paradise A Typic I Sc n on the Flori d a K y-a" America's Last Frontier-Where Nature Did Her Best These beautiful island are joined together by the Florida East Coast Rail way and soon to be crossed by the famous Dixie Highway, which will be the most wonderful and only over-seas auto drive of its length in the world. Charming homesites near the ocean or bay can be purchased for $300 up. Also small acreage for gardens or large tracts for fruit growing or farming. ranging in price from $1 00 to $600 per acre, may be obtained through the EMERSON REALTY COMPANY Brokers: E very co-operation given you Ask questions Investors: We have larg e and small tracts that are ripe for development 21 N. E. First Ave., Miami, Florida 77


LANDS To Investo r s, Speculators and Realtors: We have se v eral hundre d thousand acres for a l e in Dade, Palm B e ach, Glad es, Highlan ds, O sc e ola, Colli e r and harlotte Counties. Land;, are still ch e ap, but going fa t. W e ha, e tracts from on e section to 100 000 acres WE HAVE THE PRICES Pierce & Stevenson Wholesale Lands Exclusively 3 0 7 First Nationa l Ban k Building Miami Flori d a Before disposing of you r get in touch with S. J. Sligh & Co. ORLANDO, FLORIDA We have been paying the growers money since 1883 Carman Crape, Tree Hlu b erry, Tree Ulackberry, W onde r R a spberry, W onde r Cherry, Root-knot P roof Fig plants by original introducer into Florida. All vari eties fruit trees. Fruit And Truck Farm Developme nts. W e buy t h e m back at original purchase pric e plus interest if not satisfied. Adapted Nurseries, Tampa, Fla. FOR SALEBest paying poultry farm in Florida. 5 3 acres; nine room h o use, gas and electricity; 2,500 egg incubator (2, 500). full equipment: frui t s of all kinds A money-making plnce. S i ckness compels sale. $6.000: hal( cash. W N. WRAY, OCALA. FLORIDA. 78 cents," h e remarked, with satisfaction. "We ought t' kick ouahselves fo' nevah havin' figg e h e d out di s graf' befo'. Say, Ra s d e y eat it up like it was fried chick e n, 'n' come back fo' mo'. Now, w e 'll have a r eal meal." At the room below they asked for the be s t restaurant in Darktown, and made t h eir way to the eating plac e They were just about half-way through the meal, wh e n something droppe d at Gabriel's feet. It was a dainty thing of white, on e lik e that with which Deliah probably l e d am on to his doom. The owner of t h e k erchief and Gabri e l both div e d for it at the same time, with the result that t heir h e ad s met, but not hard enough to hurt eith e r of the m Gabrie l grabbed it out of the girl's hand in order to present it to h er. "Heah's yo' kerchi e f, Miss-Miss--" h e s aid cavalierly, ri ing to hi s feet. "Miss Lacey Curtin," s h e said, fla shing a s mil e at both of the partners. "Ah's plea ed t' know yo', Miss Curtin. Mah name is Gabriel Moses. Dis heah gemmun i s Mi tah Hydrastis Pinc hb ec k mah pahtneh. Do e s yo' happen t' be alone Mis urtin? If'n' s o, yo' mout join u s at suppah." H yd rastis attempted to fla s h a warning glance at his friend, for h e did not be li e ve in becoming closely acquainte d with strangers, but the girl intercepted the glance and h e wa forced to turn it int o a s i ck ly grin. "Ah i s alone," she said, "an' Ah'll be mo' dan please d t' eat wif s uch di stinguished g emmun." As the girl and Gabe ordered, Hydrastis could visua l ize that bank roll getting lower and lower. Business would have to be good on the morrow, if they were to live at t hi s rate. Finally, after everything in the restaurant had been eaten, or so it seemed, the girl turne d again to Gabe. "Is yo' in busine s, Mistah Mo e ?" "Well, not dizzactly. Yo' see, Ahm de Great Swahib, d e man who tells fortunes and ho l ds see-antses We've on'y been in Tampa a day, but sho'ly yo' mus' have heard o' u s." "Yes, s uh, Ah heard o' yo' jis dis saf noon Ah was comin up t' see yo' an' have yo' t e ll m e mah future." Gabriel felt quite gallant. "Why, Miss Curtin, yo' futuah i s i n yo' face "Now, Mistah Mos es, stop yo' funnin' me." "But if'n' yo' wants yo' fo'tune tol', jis call aroun' any tim e t'morrow. An' t'mor row night, we i s gwin e have a gran' see ants. Yo' sho'ly must come to dat." "All right, sinc e yo' invites m e, Ah will." Gabrie l attempte d to induce the girl to get a friend for Hydrasti s so that all four of them could go to a movie, but she s ud d enly remembere d that she had a previous engagement, and, promi in g to s ee the m t h e n ext day, l eft. Hydrasti l ooked sa dly afte r h er, then caressed hi s throat. "Dat bee tung me, an' my n ec k s w elle d h e d eclare d. "The troubl e wif yo', Gabe. is dat yo' is stung, on'y yo' h ead' s w e lled." Which earne d him another effectual glare f rom Gabriel. The n ext day lu ck s hon e on them agai n. By the time for the r e c e ption of gues ts for t h e sean ce, which wa to c ost two dollar a head, the partners h ad indu ce d their callers to part with more than fifty dollars for advice cajoled from the spirits by the Great Swahib. Lac e y Curtin, true to h e r promi e, had c alled. Gabrie l had d ecl in e d to tak e her mon e y, although Hydras ti would h ave ac cepted it r eadily enough "But Ah fee ls dat Ah mu give yo' s ome pin', she archly ins isted. "Yo' know, if'n' no mone y changes hands, whut d e sperrit says won't come true." So at length s h e induced Hydrasti s to accept one thin dim e for the servi ce t h e s pook were about to render to her. Hy dras ti s pocketed this a long with the r es t We have the only thi, ngs that ge t hard wit h age Cement Brick Full Line Building Material Factory 109 Water St Florida Nutex Brick Co. TAMPA, FLORIDA GREEN CANN ON, Mgr. Suniland-FLORIDA, th e Playground of the Rich; th e Parad i e of the Poor. The r e i s a b ette r opportunity for you in FLORIDA; com e and be one of us. S end today fo r free bookl e t "Larges t Orange Tree in th e World," and fall li s t o f homes, g tov e and farms. W e hav on e for y ou. Tampa-West Coast Realty Co. Incorporated Opposite P. 0. "Since llefore t h e War" TAMPA, Everything i n Florida Real Estate for Sale We wan t l isting& of a ll kinds of Florida property; nothing too l a rge or too smal l. AU-Florida Realty Company 223 Weat F onyth S t J :. cksonville, F lorid a Rel i able Realty Company 562 Central Ave .. ST. PETERSBURG, FLORIDA W e Specialize in Acreage Large or Sma ll Tract s


MORE and BETTER ADVERTISING for FLORIDA Florida is on the threshold of the greatest development in its history. Every indication points to an era of prosperity and greatness that has no counterpart in the past. Millions are being invested m development-but in order that this development and prosperity may be carried on with an unbroken swing, there must be a continual stream of new peopl e new capital. new builders and new homeseekers brought into the State. This can best be accomplished by more and better advertising More advertising because Florida has much to offer and a great country to cover with its story. Better advertising because, althoug h a great deal has been done that is commendable, there is much room for improvement. Better copy, better art work, better eng r a v i n g, better paper-could be used to advantag e by many advertisers in this State. The question of improvement lies largely with the advertiser. The t alent is here, the m aterials a v ailable, and the mechanical requirements on hand. Better advertising sometimes c o s ts a little more but it always pays. More ad1-ertising will increase prosperity and better advertising will more creditab{v reflect lite numfro us ad1-antages of Florida BETTER Jacksonville, Florida INC. 79


For Health and Wealth [ome to ::A( ature' s Wonder land--FLORIDA FLORENCE M. HALL H illsboro H otel TAMPA, FLORIDA See MR. COSGROVE ST. PETERSBURG FLORIDA LIZOTTE & WRIGHT Realty Broken 273 C e nt1 al Avenue St. P e t ersburg, Fla. W e TeU the Truth And Try to Make You Believe It STEAMSHIP TICKETS Ind i e s A. L. ERICKSO A gent 516 Central Aveuue St. Petersburg, Fla. Winter in Florida For best information on Cottages, Acreages and Waterfront Prop erties on Florida's West Coast. Write Square Deal Realty Company 565 Central Ave. St. Petersburg, Florida In writing to adverti ers please m e n tion SUNILAND Magazine 0 of the mon e y h e had taken in during the day, and listened while Gabriel gave the girl some excellent advice. Then s h e left, promising to r eturn again that for t h e seance, and to bring a friend w1th h er. Night came. After a good supper, the partners h ad prepared the stage for the "see-ants." The one light had be e n dimme d until the room was nearly dark. Chairs, hired for the occa s ion, w ere place d in a circle in the middl e of the room. ome mice campere d about in the cei lin g, cau -ing deli c iou s thrill to t h e fifte e n darkie who had gather d. Each of these customers had been a sess e d two dollars for b eing present. This money, together with the rest of the day's receipts, now 1eposed in Hydras ti s blissful care. Hydra ti was feeling fine but Gabri 1 was somewhat disgruntle d, for the Curtin girl's friend prove d to be a tall. slender n egress, dressed in everyday cloth e Be sides, Gabrie l had his hand full figuring out h ow h e was going to make the g h o ts appeat. He had n ever rule d at a seance before. Hydras ti s remain ed at the door wh e n the "circle" was made and the Curtin girl in i sted t hat h e join in the ring. "Ah jes know dat d e ghos t s won't ap peah if'n' d ey's anyone in de room dat tain't in d e c ircl e," she d eclared. Hydrasti s was about to say that h e p er sonally didn't care if the gho ts didn't ap pear, wh e n Gabriel shot him a meaning look, and h e lapsed d oc il e ly into a seat b e side t h e Curtin girl's fri nd. The circ l e was completed, and Gabrie l was about to go into a trance, wh e n the girl spoke again: "Don' yo' know yo' cain't have n o s pook s come wif d e lights on?" Angril y Hydrasti ask e d himsel f : "I h e runnin' di o r i u s?" but befor e h e co uld mov e the woman had turned off the light. With t h e e xc eption of a faint glow through t h e window f r o m a treet lamp, the room was entirely dark. Gabrie l had not counte d on thi and sat frozen in his chair. Hydrastis, breath ing hard could feel the goose pimpl e rising on hi s flesh And jus t t hen, b efore anyon e cou ld ay a word, there came a ort of whi s pered "swish" from overhead, and something long and white and gaunt floated in the air just in the cente r of the startled circle. A woman screamed; in the next seco nd the door wa jammed A yell from Hy drastis added to the pandemonium. The rap of fee t on stairs leading b e low sounded like machine guns. Then, except for two m e n, the room was deserte d. "Lawdy! Lawdy! don' huht me, mistah ghost," Hydrastis was crying. Gab e turne d on the light. Then he looked at Hydrastis, who looked very fool ish indee d For the "gho t" was m e r e l y a long section of the ancient wall paper, which has become sudde n l y loosened and had swung down from the ceiling. "Yo' jes a dang fool, Ras," Gabe d e clared. speaking gruffly to conceal t h e fact that hi s own knees w re s hiv ering. "Dat'r. yo' ghos'," nothin' but a piece of ol' wall paper. "But Ah tell yo' dat Ah felt dat ghos' ," Hydras ti s maintai ned. "He done run hi s hands ovah me-" Sudde nly worried, he thru t hi hand into hi pock et, and brought out nothing but a clinking handful of s i lver. "Dat's why dat woman wanted me in d e circle!" h e cri ed. "Dat fla hy frien' o' hers done took nearly all ouah money! Fine frien's yo' pick, Gabriel." Gabriel, staring at t h e m all amount left between the m aid nothing for a mom ent. Then"Whut was i t yo' said we was goin' t' raise, Hydrastis?" "Ah said we was go in' t' raise goats, but yo' done raise de debbi l !" (Next month-Another stoa y about this p a ir). I ti II I KNIGHT & WALL CO. I La fayette Street I Tampa, Florida Wonderful Winters 0eliqhtful Summ&.s Florida Business Exchange (Free Information Bureau) With Thr W II Equipped Op rating D epartments : Bu s in es Opportunities; Improv e d Farms, and Large Acreage. Ru Opportunitie in .:-.le al'ly Ev ry Town a n d City in the State StorPs of Every Kind and ature; Hote l Rooming Hou e s, a n d Apart m ent Houses. Improved Farm.: Consisting of P ecan Grov e ; Chic k e n, Truck and Dairy Farms. Large Acre age D ept: Cattle Ranche Colonization Tract and Timbe r Lands. Properties for Sal e R ent and Exchange. Call on or Write Ft ecl Gray, of C. M. White & Co., 2 3 2 W. Forsyth St., J a ck onvill e, Fla. In writing to adv rtisers ple a se m e n tion Magazin e


W/.Jer e th e 'Bird s Sin g a n d th.: Elo wers 'Bloom Jill W i nter .(Jng As an American winter resort, there is no place like this beautiful metropolis on Florida' s gulf coast. It is far south of what most person> consider "the South"-on a peninsula that stretches 300 miles out into the ocean. And when the soft breezes from southern seas come up to fan its palms and pines and moss-draped oaks-and the flowers bloom a welcome under the semi-tropic sun-it seems far, far away from the icy blizzards, and the coal man, in the North. Tampa is unique in its gay setting of semitropical splendor. There is every convenience of a big city, and entertainments galore. Lilywhite yachts and stately excursion steamers cut the waters of the bay. There is fishing in hundreds of near-by lakes midst hyacinths on lazy streams; and in season, some of the best hunting in the country. Outing parties camp along palm-bordered beaches-bathers revel in the phosphorescent surf. Bands play in the park. And then there is golf, on three wonderful courses, with famous professionals to show you how and tennis, croquet, roque, horseshoe pitching, trap shooting, bowling on the green-all summer sports. At the season's height you attend the big Florida Fair, with its many displays and entertainments-and the Gasparilla Carnival, a phantasy based on the deeds of a famous buccaneer. Then the fine cuisine of Tampa's truly Spanish restaurants is always a rare heat, with a clear Havana to smoke afterward, fresh from Tampa' s factories, which are the biggest in the world. You will feel at home in this larg e city. whether you come for rest or enjoyment, for Tampa's citizenship exemplifies the South's fame for hospitality and ever bids you a heartfelt greeting. Tampa is experiencinc the createst g eneral deve!opment activity now in progress anywhere in the United States. Its population is increasine by leaps and bounds. New industries are being establishe d each week. the commercial hub of South Florida's :reat citrus fruit section, and with the largest port in the state, it is becoming increasingly important as a business center. Men like Roger Babson and B C Forbes, noted financial observers, predict Tampa will be one of the greatest cities of the South. Room still remains on the ground floor for thos e who are alert to see and grasp the opportunity. Wr i t e for illus trat e d lit e ratur e o n Tamp a's tourist and hom e attra c ti o ns. Special pamphlets on a g r ic ultur e in Hill s b o r o u g h Count y, th e p o r t of Tampa and comme r ci al a n d i n ves tm e nt o pportunities, fo r those w h o ar e int e r e st e d TAMPA BOARD of TRADE BOX S-407 TAMPA, FLORIDA 8 1


2 TATUM BROS. REALTORS E tabli hed 1883 aving operated on iami Beach mce the fir t develop-ments started enabl us to render you fir t-ela erv1ce m both buying &nd elling-reator nd Developer of AllOr ln. l'lf-IR We areal om po ition to off r you g neral brokerage facili ties on any Miami Bea h propertie T atum Bros. B each Office H. T LEY B I 0 K. Mgr Cor. 5th t. & ollin v Phon MB53 Rl!/ ref! e: fl Bank or ITLdividual P ter A. Demen ntinu d from page 48) during th first y r of operation. It {)n tinued to go deeper and d p r in d bt. By th pring of 1 9 it OW d 900,000 to the yndicate of capitali compo d of H. 0. Armour & Company, Chicago; E. W. lark & Company, Philad lphia Ed. T. Stotcsbur hitad l\)hia, and r el Company Philadelphta. On July 1, 1 9, 55,000 was due in intere t and the mon y wa not on hand-not even fr ction o it. The Orange Belt lnvc tm nt Company own d about 200,000 ac of land, in cluding 79,5 2 acr hich it had obtain d from the tate, but no one anted to buy it. There was nothing for the original bac -er of the Orange B It to do other th n ccept what term the syndicate had to off r men w nt to Philadelphia to h ndl th negotiations. He r turn d with a check for 25,000. Of this, Dem ns himIf rec ived only 14.400-tbe rest went to hi partner Jo ef H nsch en and A. M. Taylor. The e paym nts r pre ented only a mall part of the capital which the thr m n had inve ted-it gav them nothing fo r their three year of work. e w chang for th better were mad on th ra iJroad after the yndicate took ch rge. Wh n D men had it, its main cl im for li tinction was that it was the Ionge t narrow-guage railroad at the time in th country. In mo t r cts it wa jo k e. The tra h d been laid in a hurry, and, a re u lt, they w re unev n and n ded constant pair And no l' irs w re mad for se eral year th )'ll

J>.rc d route from Jacksonville 1hro '\Sh LAKECOUN1Y -to Tarnp" end Coas t T ---_ .-= : ; e itWites you ns :tn -' ..... MILE:AGE .. .......... .. _. .... ... ......... (lool_o ... ..... o-.-1\o"-o ..

84 (Yrj JPrin(Jtime all rhe .li'me''in CLEARWATER FLORIDA WEST COAST-0Jt lltt3 GULF Three 1 8 Hole Golf Courses with Grass Greens and Fairways of roll in g topography-Finest Surf ing in Florida-Lawn Bowhng, Roque and such sports in City Park ov e rlooking Cl earwate r Bay and the Gulf of M exico-Perma n ent Training Quarters Brooklyn Base ball Team-Excellent Fis hin g F i n es t Pave d Highways in City and County of any in the South Sailing and motor boating in Bay a nd GulfBest of Public a n d Priva t e Schools. We offer a A WINTER A D SUMMER RESORT AND Y EAR 'ROUND CITY H I G HEST ELEVATION OF THE ENTIRE FLORIDA COAST Write CHAMBER OF COMMERCE for Literature Complete Real Estate and Insurance Service which is you1s for the asking. E. A. Marshall & Son 4 1 6 Clevelan d Street C learwater, Florida The Oldest Settlement 1 n the United States (Con t i nu e d from page 44) and publi s h e d, no forts are m entioned as havin g been built by the Spanish in Florid a yet no for t of thia type c:ould h ave been b u il t w ithout its being known and reported broadc:aat Therefore, the silenc e of history concerning the old fort at New Smyrna i s the most convincing argument that coul d be advanc e d that this was, as New Smyrna claims, the original stronghold of P ed ro Menendez de Avile z and N e w Smyrna the original St. Augustine, the oldest settl e ment in the United States Carrying the N arne of Tam p a into the Seven Seas (Continued from page 28) H ercules to embark upon the turquoise waters of the Mediterranean, fla shing back to Tampa t h e of its .. O n e of its sh1ps may b e arnvmg m N ew York harbor, sea-stained and weary in ap p earance but just as full of go as ev e r, afte r a compl e t e circumnavigation of the w orld for many of the ships are routed back 'that way, it being nearer via Sue z from Indo-China to the eastern coast of the Unite d State s than through the Panama Canal, by several thousand mi l es. Oth e r Am erican steamshi p lines make these ports and r eturn with similar cargoe s from the East and West. The American flag is again on the seas, and its forc e and influence is f el t in the shipping circles of the world. Tampa's flag is also o n the This r eflection shou l d cause every Flond1an to thrill with pride. There is much in a name, Shakespeare to the c ontrary. Shakespear e wou l d have had to revamp his view on this point before he co u ld qualify as a mod ern advertising man. Cunard, J:?ollar Barber Harriman, are names o f mdlviduals which have b e com e hou se hold words in use in the shipping world, and thus the name of Tampa-Tampa, F loridais being flung around t he wo1ld, borne on the funnel band and the hous e-flag of nobl e freighters. A Beauty Spot in Lake County


Geo. T. Pinder 5 I I C l e veland t C learwater Florid Real Estate, Rentals, Loans and Investments If it a hou e. vacant lot groveor acreag e I have it rvice My Motto. A. M. Bobbitt REAL ESTATE and RENTALS Specialist in Orange Groves and Acreage Ten ye r in learwater Reference : Bank of Guarantee Title Tru t Co. learw ter. Florid 'Own a Home of Di tin lion Buy or Build In Donald Alvord eal tat & lnve tment 2 I I veland t learwater, Florida If intere ted in having your prop rty devel op d, ubdivided and old by the latest and improved methods without any t rouble to you-Writ wire or call on The Mutual Auction Company CL RWAT R. LORIO B B Pre. I.. L. B c. & T reas 5


86 Hotel Hillsboro Top o' the Town TAMPA FLORIDA Fireproof-All .. Year .. 'Round Hotel Year aft e r y ear guests retu m to the H ills b o r o Hotel. The y are coming to us this f all in greater numbers than ever, and we are glad to welcome them. It is our wish t o extend them the best quality of T a mpa Hospitality. Battle Creek Bath Department in the Building SUNILAND MAGAZINE Three Months for 2 5 c Your friends will like SUNILAND Send u s $1.00 with four names and ad dresses and w e will send e a c h a three mont h s trial subscription REAL ESTATE Acreage-Homes-Groves Business Properties Fifty Years In P i n e llas Count y M. W. MOORE Box 215 Duned in, F l orid a The Noble Gift of Charles and Katharine Haines (Continued from page 52) sp o t s o suitable as thi s for those in bodily weaknes s, w ith nerves unstrung, with faulty heart-beat, with n euritis or s ciatic agony, with impaired eyes ight or hearing, with lungs defective and brain weary with labor t o c o me and find temporary r e li e f or opportunity to wait for the final call of God? "Florida! The very name is as musical as the richest note of its mocking bird. "Florida, with its shores lave d by the cleansing waves of gulf and oce .. n. "Florida, refreshed twenty-four hours of the day by the fingers of streams of ozone playing on the pla s tic harp strings o f its pine s "Florida, smilin g with flowers basking in sunshine, dimpl e d wi t h lakes silv e r e d b y rivers, glorified by incomparable sunsets. "Florida, peopled with folks whose hearts are as golden as its c itrus fruits and as true as the stars that look down on this masterpi e c e of God's creative skill. "Only one man has h ail a vision of what this day means to thousands all o ve r thi s broad land. H e has had visions all of h i s life-greater v is ions in boyhood than mo s t men have in the flush and pow e r of man hood, thoug h they s i t in the halls of l earning, the palaces of justice or the t e mpl e s or legislation-visions that did not r e main just visions. V isi ons that became crystal liz e d facts unde r the sp e ll of thi s g e nius who has n o such word as 'cannot' in his lexicon He alone has had the vi s ion of what this day means, of what will h ere evolve for the glory of God and the good o f man. "I have tried to catch a glimps e of what he se es; but, sympathetic as I am, I n ee d t o have him pray 'Lord, op e n the ey e s o f Thy servant that he may behold not a mountain fill e d with horse s and c hari ots,' but upon these gracious, softly rolling hills and valleys, far beyond where our e y e s may reach, homes builded by each l)f the forty-eight states-home s for their sick, bro ken, weary newspaper writers. And b e sid e s these homes, a great school for training and instruction in j ournalism; and a wonderful auditorium, with seats for thousands and a mighty stage wh ereon may be produc e d plays and sp e ctacles that will bring the world to this place here in a n e w city lmown over the whole world as the site of a great philanthro py, to which those who love art and science and literature and real patriotism may come and to whi c h they will be proud to bring their children, b e c ause here the greatest will speak and sing and teach and serve and love and pray." Outlining his vision of the Home he has f o unded, Charles D Haines said t o the writer, in first announcing his plans: "I have in mind a w onderful place where news paper writers from all ove r the land may come and find a real home, when their days of active usefulness are past. To make this o nly a Florida home, it seems to me, w o uld b e t o set cruel limits upo n the gift; but to build here in Florida a home for the tired and bro ken, the si ck a n d weary and discouraged newspaper writers o f the whole countrywell, that is something worth while, it seems to me. I do not want to d ictate any o f the ]!O licies to b e adopted, ei ther fo r the bmlding of the H o me o r f o r its c o nduc t when it shall have been built. This, it seems t o me, sh o uld be l odged in a b oard or a corporation made up o f men. who are a c tive in the newspaper pro fession. If a corporation, it sho u ld be of F lorida men. As the plan devel o ps it seems t o me that each state participating sho u l d be represented o n s o me k ind of governin g b oard, so that all parts of the. c o u ntry may have a part in the growth of the Home and in devel op i n g it as it has been visi o ned. It seems t o me that it may


Don't Overlook The Fastest Growing City in The Fastest Growing State Opportunities Unequaled for Safe, Wise, Growing Investments Consult Any or All ol Us P. W idling Lea J effery W N Coon Q. M. Gornto Needham Realty Co. Wm. W. Clark Reed & 0 borne Broward Realty Co. Dania H. J. J elks, Pompano R. A. Horton R. A. Bryan L. A. Holland D. W. Haley Austin Realty Go. F. W Ormsby W.E.Day Ira S Dresbach M.A. Hortt C. C. Ausherman Wheeler & Th ompso n McAdams & Dur.ham A. J. Oates Hurst Realty Co W F Sunkel S. H Wimb e rly, Davi e THE BROW ARD COUNTY REALTY BOARD FORT LAUDERDALE, FLA. 8% "The 1ext Big City" Pure Water Navigable River Big HarborFertile Soil FIRST MORTGAGES AND 8% FIRST MORTGAGE. BONDS 0 Secured by Improved City Property. Our First Mortgages and First Mortgage Bonds are conservative and afford a good investment for your surplus funds PALM BEACH GUARANTY CO. Sec:ond Floor Guaranty Buildinc Weat Palm Beac:h, Florida I 0 87


88 The Magnet that Attracts a Friendly Audience No matter whether you want to buy or sell you will find the greatest number of "listeners" to your wants in the Classified Columns of The Tampa D ail y Times. This paper reaches prac tically every worthwhile home in South Florida each evenin g before suppertime. It is the best for your story Write-wire-or telephone. Your ad will GET RESULTS The Classified Department THE TAMPA DAILY TIMES TAMPA, FLORIDA "Florida's Great Home Daily" be made omething more than just a refuge in which n e wspaper writer may live out their last years; it might be a kind of 'rest cure' for those who, while not yet ready for the discard, may need a p lace wh e r e tired minds and tired bodies might recuper ate for a time, i n the company of fellow craftsmen and in an nvironment that seems to me have been es p e cially designed by Nature for the restoration of sick bodies and the rejuv enation of weary minds. I have wanted the n ew pap e r fraternity of the whole country to shar e in this work. It see ms to me that it should b e a s impl e mattet for the news writers' clubs, the press clubs and uch organizations already xisting in many of the c ities t o expand, o that they might, directly or in directly, include in their membership the writers of a whole state-not as a trades' union, bu t as a federation or a sociation of newspaper writer organiz d i n such a manner a to provide the machinery neces sary for complete and cordial participation i n the planning of the Hom and in its per p tuation as a r al Hom a n d refuge for n w write r s, temporary, perhaps, in s ick n s and distre s, or permanent as the hadow l ngth n toward the east. 'This ha been my vision of the Home that is to be, and I am glad to ay that from many parts of the country I have r ceived evidence that the newspaper writers themselves have grasped the vision and ar not only willing but anxious to aid in making it an actuality." Now the idea. of Hon. Char! s D Haines and Mr Haines have gone far toward realization. A corporation ha been formed, under the l aws of the State of F lorida, to r e ceive and to admini ter the wonderful gift. I t was the corporation, functioning through and organized from members of the Florida Pre s Association, that took over the original gift last July, i ncluding the ten thousand dollar nucleu of the fund for develonment of the Home. Press associations and press clubs in other patts of the country have shown their anxiety to participate in the building of the Home, and have written or telegraphed to learn how they mav aid. The informa tion, so far as avai labl at this time, has been supplied A fund raised more than twelve year s ago by the International A s s ociation of Press Clubs is to be made avail able for helping to develop the Home Press c lubs and organ iz a tion of n ew pape r writers i n New York, Pbilad lphia, Boston, Chicago and other latge cities have a ked the privi lege of being permitted to hel p. A plan of procedure, and a list of qualifi cations for admission t o the Home, are now in proc ess of compilation. The latter is to be made a imple as pos i bl e it has been tated, with no more "strings" than have been attached to the gift its elf. It is hoped that within a year announcement may be made that the Florida Nat ional Writers' Ho me is open and 1eady to recetve it s g uests into the warmth and sunshine and tendernes of Florida's heart; and the bless ed br e z es, the pacious blue of Florida kies and the q uiet love l in e s that brings healing to mind a n d body. A Cudahy Winter Colony Official of the Cudahy Packing Com pany, of Chicago, recently closed a deal in Tampa whereby they become o w n rs of 500 acre of land in Pa co county, a mile and a haf from Ehren, which will be de veloped into a wint r colony for the pleasure of th e pac k ing co mpany's ex cutives and member of their Chicago and branch offices. The prope1-ty contains several lakes which are said to be teeming with bass and other fre h-water fish. One of the lakes is Bay Lake, which covers 80 acres. Th Cudahy company's plans are aid to include the erection of a modern tourist hotel, golf links and other amu ment features and a large number of winter home A game reserve will also p1obably be develop d.


Real Estate Appraiser Insurance Hendr9 REALTY Com pan)> BARD L. HENDRY, President A resident o f Lee County forty-eight y ears Well posted on values of real estate, acreage, business property and homes. We can supply your wants large or small. FORT MYERS, FLORIDA -M Dade County Title Insurance &Trust Cotnpany Offices and plant located in the Southern Bank &: Trust Co. Building 46 W. Flagler St. Miami, Florida Phone No. 65 1 0 Capital $500,000.00 The oldest abstract and title insurance company in Dade County J. M. BLOW, Manager Abstracts Prepared and Titles Insured A cbaln of title is no stronger than its weakest link. Title insurance is an absolute guaranty against loss by reason of defect in the title. A wise man will always secure a Title Policy on the property that he now owns or is about to purchase. The Title Policies of the DADE COUNTY TITLE INSURANCE AND TRUST COM pANY are always safe and. sound and they are a good investment to the buyers thereof. Reference: M e mb e r s Citizens Bank and Trust Company, Tampill Tampa Real E state Board Tampa Board o f Trade JONESBLANK REALTY CO. Inc. REALTORS LUc:AS BUILDINC Phone 389% TAMPA, FLORIDA I I


90 'Don't Mtss SUN I LAND fo r Special Features lnve tment Opportunitie in Florida By G. L. Miller They All Head for Florida When Winter Sets In By Frank H. Wing Confessions of an Ex-Rum Runner By "Captain McSweeney" Miami-The Nation's Winter Sports Center By S. S. Matlack Our Educational Institutions By A. ]. Hanna When the Heart CallsA Tale of the Indian River By B. F. Borchardt Florida Cities-Tampa By Frank G. Heaton How to Land the Silver Tarpon By Jimmy Dykes O'er Land and Sea -Airplane Photographs Full of Interest Royal Palm ParkThe Wonderland of the East Coast By Stephen C. Singleton Another Story of Gabriel and Hydrastis By Tom Freeman Announcement of Suniland's Great Beauty Contest and a wealth of other interesting articles, fiction and humor To make sure of obtaining SUNILAND regularly each month pin a dollar bill or your check to your letterhead and send it in for a year's subscription. No need to write a letter-we will know what you want. SUNILAND MAGAZINE Tampa Florida What's Your Favorite W eather (Continued from page 53) likely that the great men came from causes beyond the reach of our knowledge. "And yet it is a fact that the climate of Greece was more favorable to high thinking and effective living in those days than it ever has been since! The curse of Greece now is malaria. Almost all the inhabitants have it. It saps the energy and destroys initiative. "When Greece was at the height of its glory the climate was more variable-less steady heat, more fresh winds, more showers, more invigorating air. It was a favor able climate then. It is not so favorable now It is said of Professor Huntington, that he "probably knows more about the effect of weather on us mortals than any other man in the United States." The statement by Mr. Bennett, relative to Florida climate, was issued some months prior to the publication of the interview with the Yale professor. Yet the statement of the Florida man emphasizes the winter time's "invigorating alternations of warm and cool days," and the summertime's refreshing showers, in a fashion which almost seems as if it had been intended to describe a climatic equivalent of the ancient Greek article. The needs of people vary climatically, as well as otherwise. There are a few ailments which require a drier air and a higher elevation than is found in Florida. Aside from real climatic needs, the tastes of people vary greatly. Bill Jones likes it hot, while Sam Smith likes it cold. Bill's brother may prefer for thin?.s to stay dusty the year 'round, while Sam s may not feel that he's getting his money's worth unless he gets caught in a shower once in a while. Almost everyone likes to grumble now and then. Some folks keep at it pretty steady. The weather-particularly Florida weather-having a complete monopoly on its own product, can and does bear the brunt of a lot of criticism. Many of us dislike, or temporarily think we dislike, whatever variety of weather is on tap at a given time. Once, however, I met an honest man-he admitted without urging, that he "Didn't much like weather of any kind." For many years the attractiveness of Florida's winter climate has been known far and wide-the delightfulness of the state's summer cHmat e, the utter freedom from sunstroke and the additional advan tages which make the state attrac. tive as a summer playground, have not been so well broadcasted. It has been suggested, that this is probably to be accounted for by the fact that the weather in other states is "at l eas t bearable" during the 6ummer months Out of the total number of stations from which he had available reports, Mr. B ennett found that two Florida stations, Tampa and M iami, were among the e l even stations having the lowest maximum summer temperatures. _Tampa's highest temperature ever recorded was 97% while Miami's was 96 degrees. Year after year the mercury climbs higher each summer in Eastern, Northern and Western ci ties than in Florida. Year after year at the same temperatures and at temperatures even lower than Florida maximums, people die throughout the rest of the country from heat prostrations, while in Florida people pursue their usual routine of work and play. In other words, aside from the disc omfort which heat invokes, Floridians have nothing. to fear from Old Sol's efforts; his rays never get as hot in this state as in the c ities and countrysides of the North and East, and at the same mercury-readings, he does not have the death-dealing ability so


Branch O ffices: Florida Banana Plantations PRODUCE MONTBL Y INCOMES Six Valuable Banana Facts 1. The banana plant bears In 9 to 12 months. 2. Bananas mature each month in the year. 3. Each plant bears one bunch the first year and three bunches each year thereafter. 4. Bananas are planted 400 bulbs to the acre. 6. Bunches welch from 40 to 100 pounds each. 6 Bananas sell at wholesale from 6c to 8c per pound. OWN A FIVE-ACRE PLANTATION On Our Extended Payment Plan Our 5-acre Commercial Banana Plantations, now being planted in one of the most fertile valleys, assure the owner a substantial income, while the investment is limited. The location Is near Winter Haven on rich muck lands most adaptable to banana culture. Climate and fresh-wate r lakes make our plantinc ideal, practically eliminatinc the fear of killing frosts. Supervising the entire development is a practical banana grower with years of valuable experience, assuring the most successful methods of planting and cultivation. A bundant Success Awaits the G r ower o f Florid a Bananas This is your opportunity to get in on what will without doubt be one of the State's greates t industries. We will prepare, plant and deed to you one of our 5-acre Banana Plantations for a very reasonable down payment, with balance on eas y terms which enable the buyer to realize some returns from his investment to apply on de ferred payments. Our plan has received highest endorsement and will stand complete Investigation. We invite you to communicate with us and will gladly explain, without obligating you in any way, how you can secure a share of the big profits being made from Florida banana growing. Write today for our illustrated booklet and other Information. 277 Central Ave., St. Petersburg. Fla.: 116 W Lafayette. St., Tampa, Fla.: 10 Oak St., Orlando Fla.: 114 S Florida Ave., Lakeland, Fla. TaylorAiexander Company "THE ORIGINAL BANANA PLA N TATION DEVELOPERS" Winter Haven, Flo rida. Beymer Bldg W i de-awake Sales Representa t i ves write us S ome cood territor y available dnnounceme nt: Announcing the Sale of 3,000 Acres on Beautiful Lake Marian {Eastern Polk County) Comprising orange groves, d airy land, vegetable land, beautiful lake fron t home sites busineu district and hundreds of busineu and building lots for all purposes. This magnificent tract i s located on the famous ridge of Flori d a three miles east of Lake Hamilton, four miles S. E of Haines City, on the b anks of beautiful Lake Marian, in "IMPERIAL" Pol k County. The elevation among the very highest i n the state, and good roads are on every hand. HOMESEEKERS-WE CAN SURELY MEET YOUR EXACTING REQUIREMENTS A land of peace and plenty-cooled by lake breezes and salt a i r shaded by stately oaks and pines a hundred years in the growi ng. Orange, Grapefruit, Avocado Pear groves, and Banana plantations developed to a stat e of bearing for the busineu or profeuiona l man. Guaranteed and sold on easy terms. BACKED BY SUBSTANTIAL BUSINESS MEN. MONEY BACK IF NOT SATISFIED. Valuable Land for Raising Grapefruit, oranges, pears bananas and all varieties of truck crops can '-e selected from this tract. Big profit from the dairy business and a ready m arket awaits you. Why not come? To Northern Bu9ers Lo'l>.l R. R. Fare s Good f o r 21 d ays. Now until Dec. 2, 1924. Write us for partieulare. A Townsite Has Been Pl otted with a b u siness square; Park s, Cir cles and Bo ulevards have been s u rveyed and are ready for sal e. Recreation Park and Depot Located Shade trees and shrubbery will be set. B oating, bathing, fishing and hunting; 1 0-minute drive to 18-h o le golf course on banks of Lake Hamilton. Hundreds o f p e o ple fro m States farther n orth are located in this vi cinity. LAKE MARIAN GROVES CORPORATION FRANK C. HUGHES, Director of Sales Winter H a v en, F l orida Representatives Wanted Tam.p a i o Melbourne, aavi nl' paved b u t 45 miles H elp u s s e c ure the B-l in e f.-om 7 0 miles on the round trip-all Opportunity is again knocking at your door. Will you answer her call? Come to the land of sunshine and ftowers, where health and happiness are always assured. Lake Marian Groves Corporation, Winter Haven, Florida: Please mail folder and full information regarding your land. eroves, town and lake-front lots. Print your Name .... .......... ...... ..................... ........ .... Address ................. ........ ............. ........ .... City .. .. .... ............. ... ......... ....... .. .. ............. State .. ...... ......... .' ...... .... ..... ...................... 91


92 'ENGE BROS. II4 E. FORSY'l:R t'DESIGNERS .OP ART IN ADVERTISING'' Good Gulf Frontage Only $400 Per Acre See M. W. M 0 0 R E Box215 DUNEDIN, FLORIDA Buy a Lot in Sunset Park "On America's Bay of Naples" NOW PAUL R. FULTON 513 Tampa St. TAMP A. FLORIDA evident in other states. All of which l ends force to the c onclusion, that in Florida, though it may be 80 or 90 degrees in the shade-you don't have to stay in the hade. Miami-A Second Hollywood (Continued from page 55) Among the pictures made in Miami or on the Florida East Coast during the past two years are: "The Exciters" with Bebe Dani els ; "Fogbound" with Dorothy Dalton i. "Glimpses of the Moon," with B be Danie s, Nita Naida and David Powell; "The Confidence Man" with Thomas M eighan and Virginia Valli; "The Firing Line" with Irene Castle; "Idols of Clay" with Mae Murray and David Pow ell; "Where the Pavement Ends" with Ali e Terry and Raymon avarro; "One Exciting Night" produced by D. W. Griffith, featuring Carol D empster; "Can't Fool Your Wife" with Lewis Ston and Nita Naldi; "The Heart Raider" with Agnes Ayres, and "Gl oria's Romance" with Billi e Burke All except two of these were Patamoun t pictures. Among the Tilford pictures are: "Miami" and "Ramshackle House," in both of which Betty omp on was the featured player; and Cosmo Hami lton's story, "Another Scandal in which Loi Wil on was fea tured. Rex lnvam a t M iami &ach The Talmadge sisters have made two pictures for First ational, and Richard Barthehness has just 6nished "Classmates" a jungle picture made near Fort Lauder dale. In e xplaining the popularity and advan tages of Miami as a moving picture pro duction center, Maj. B. L. Smith, manager of Miami Studios, Inc. at Hialeah, said: "I do not think too much mphasis can be put on the climate, which gives long days and perfect light. W e have shot sc ne at 6:45 p. m. during ru h times as an ex periment, fearing that they would show up bad When the film was proj ected no differenc e could be detect d between these hots and tho e taken long before. Miami's advantages also include an atmosphere dif ferent from the Pacific Coa t. W e have everyth in g scenic e xcept mountains, al)d these can be had by a hort trip into the Carolinas. We have here the typical i h atmospher as that is th preva1ling style in Miami architecture. If what is needed cannot be found, it is only a short trip to Havana. The .Spanish architecture of the Pacific Coast i not Spanish but Mexican, and when pure Spanish is d sired, it must b fak ed. "Miami is the center of splendid tropical exteriors, and all sorts of beautiful shots can be had with little difficulty. Jungle scenes can be obtain d whenever desire d, or i f what we have doe n't suit, it is a quick j ump over to the Bahamas. W e are only 36 hours from N ew York by train,. as against twice that time to the Pacific Coast. N ew York is the heart of the moving pic ture busine s, and it is decidedly to the advantage of producers to hav their com panies as near headqual"ters as pos ible."


The T a le of th e Sk y -Rocket I 0 you recall the story of the small boy who spent all of his money for a sky-rocket? He touched a match to it, watched it rise, and burst into a thousand shooting stars. "Why didn't I buy something that would have lasted longer?" be cried. Many advertisers are like the small boy. They attempt to flash their wares or their properties into nation-wide prominence with one big splurge in an advertising medium whose life is but the small part of a day. SUNILA D A Real, Magazine of Floridais an advertising medium with life to it. Every number will present your message to readers for four long weeks-30 full days. SUNILAND will not qe glanced over and cast aside. very member of the family will find something of interest in it; there will be interesting articles subscribers will want to have th ir neighbors read; and then the copy will be sent "up North" to some friend or relative who is interested in Florida. SUNILA D has real reader inter-est. Advertisers of experience ask no more. It is the best advertising medium in And for ational advertisers it stands in a class by itself. The readers are those who have ample incomes-people who can afford to buy mos t anything they desire. Then too, because of the hundreds of thousands o f tourists who visit Florida annually, ational advertisers can get the attention of people from every state in the Uhion at a minimum of expense. For advertising rates, or further information, address : n..ADVERTJSINC} 'DEPARTlvJEN T SUNILAND MAGAZINE lampa, Flor1da 93


94 LEE LEADS IN TAMPA TAMP i the bu !ness center of one of the fg,st es t growing and richest sections in F l orida. Th e citru industry, the pho phate in dustry, the tourist centers and th(l rapidly developing maller town of c entral and outh Florida all contribute to Tampa's growth. It i the industrial hub of a vast ter ritory that has unlim ited possibil itie for the year to com e. Tampa i plann i n g for a great future. In the realty field, bu n ess property expan i on and ubu r ban subdivisions are being plann ed to k eep puc with the anticipated rapid development. Tampa's growth ha be e n solid and this olidity and the strategic location that Tampa enjoys is reflected in the r alty valu s of today-tomor row they will be j u t as solid but ten t im e as high. The L. W. Lee organization is in touch with mo t of the real estate and inve tment opportunities in Tampa. o matter what you are look i n g for-busines property, acreage, apartment hous si t e ub div i i on property, large or rna!! inve tmentswe have i t ot can find it for you. l ake o:.r o f ffice yo-...r b I) lookir for real utate or investlent oppoTtunitica in Tampa. L. W. LEE Real Estate and lnveatmenb 504 Frankli n Street T A M PA FLORIDA Safety Harbor The p l ace that Espiritu Santo Spring is ma k ing famous didn't always have the name of Safety Harbor and a little bird whi pered to us the other day that it was only so named after the following incident took place a few years back: The train came to a grinding stop at what is now af ty Harbor and the head of a gentleman of colo r protruded from the window at the end of a car. Seated by his side cou l d be seen a brownkinned maiden. "Does yo' know a cullid pusson by de name ob Jim Brown what lives here," h e a ked of a native lounging nearby. "Aint n e v e r heard of no Jim Brown," re ponded that worthy, "and I've lived in thi here place for nigh on ten years." "Is yo' po otutely suah dey ain't never been no Jim Brown 'round yere." "Nary a man by that name. "Den," announce d the new arrival, reach ing for a suitcase, "dis is whar his n ew son-in-law gets off." Indigestible In wa a gala day on t he cannibal is le. Two boats had been hipwrecked. On e from Tampa and on e from Miami, Flori<.la. A feast was in progres s for Florida meat wa s consid e l' ed a rare delicacy by the natives. In the midst of the re elry groans were heard, followed by scr ams of angui h. These emanat ed from the cannibal ch.i f h i m self who b etwee n gasps of pain and clasps around his portly tum-tum, demandd that th e cook make his appearance forth with. T hen a with his own hands he chopp d off the h ead of the unhappy can nibal cook the chief was h ard to growl, "Didn't I tell you not to mix those Tampa and Miami R ealtors in the same hash." T h e Pelican A wonderful bird is the P e lican o, we won't pring the rest of the wheeze. We'd much rather say he's a sea-going jay nd the clown of the Tropical ea H e fall with a flop wh en he wishes to stop, And hi pray would put warships to flight. Whil e he dives like a dish, still he catches the fi h, Which in his view, mu t make it all right. The O l dest C i t y W e wete talking of old citi es and settle ment i n Florida to a Miam ia n one day no t long i nc e and w ere rathe r taken aback when he aid: "Well non e of 'em have a thing on u Miami is positively the o ldest city in the United States and as evidence of same we will give you a phot o of our pr en t depot." Miami papers please copy. The ancients had a saying that if you look harply you will s e FORTUNE, for though blind, she is not invisible. This can be brought up to date, especially in FLOR IDA, by saying that there are a great many OPPO R TUNITIES that are not going to look you up. In TAMJ>A today, there are many profitable in v estments for those w ith vision and foresight. TAMPA holds more opportunitie today than any other city in Am ericaand this is not an exag gerated statement. Many of the hre wdest financiers of the Nation are invest ing wis ly in this City of Opportuniti es, with the expectation of realizing several hundred per cent profit on thei r inv estments m the n ext f w year LET US SHOW YOU where these Opportunities He hidden. Call, wl'ite or wire regari to Tampa. QEAL., ESTATE TAMP A. FLO RIDA


Beck\Vith& Warren Con1pany "Esta b lished 1887" The Oldest Real Estate Firm in the City of Tampa If Yo u D esire Investment s in First Mortgage Loans Residences Business Properties Acreage W e w ill be p lease d to serve you All Mortgage Loans to Net You 8 % Personal Attention Given A ll Transactions Beckwith & Warren Company REALTORS REAL ESTATE AND LOANS First National Bank Buildin g TAMPA, FLORIDA Every Man for H i mself THERE is considerable humo r in the fol lowing story taken from the history of Key W es t, writte n by Judge J efferson B. Brown: "The county courthouse in Jackson Square was the common plac e of wors hip for all denominations. On on e occasion, Squire Eagan, a good old Methodist, was holding services there, and from his position on the rostrum which served as a pulpit, he had a clear view of the oc ean whence he saw a brig beating down the gulf near the Sambos He saw her miss stays and drift t oward the ree f. He watched her until he was certain that she was fast ashore and the n began making his plans. Brother Eagan was the owner and master of a wrecking vessel. The rules of wrecking establishe d by the United States court give s the master of the first vessel t o reach a ship in distress the right to have charge of her salvage operations, for which h e r e c e iv ed extra comp e nsation. He is call ed the wrecking master. "Brother Eagan kne w if h e announced from the pulpit that there was a 'wreck ashore' his congregation would all get out of the church ahead of him and the chances were that some one would r e ach the wreck before him. His t ext was from the Ninth Chapter, I Corinthians. 24th verse: 'Know ye not that they which in a race run all, but on e r e ceiveth the prize? So run, that ye may obtain.' "Warming to his subject he came down from the pulpit and exhorted his hearers to equip the mselves for the great race for the prize of e t ernal salvation. Down the isl e h e strode hammering his text into the congregation with forceful g esture and apt illustrations. When h e reached the door h e startled his hearers with the cry 'wre ck ashore! Now w e will run a race and see who r e c e iv es the pri z e and dashed down the steps and out into the streets, with the entire male porti on of the congregation at his heels H e had a good start on them, howeve r and soon got to his schooner, the Godsp eed and with a crew made up of m em b ers of his congregation, s et sail and reached the wreck first and b ecame the wrecking master. "This incident was typical. The cry of 'wr eck a shore' was a familiar sound in old Key W es t and would empty a church as promptly as a cry of fire. A more thrilling sight cannot be conceived than that of twenty or thirty sailing craft of from t e n to fifty tons starting for a wreck. The sight of the se dashing out of the harbor, was a scene n eve r to b e forgotte n, Captain Albury said. Many of the prominent r es i dents of Key W est ow e their r es id e nce here to the fact that thei r grandparents and in many cases thei r parents were on board a s hip which was wrecked near the i sland.'' Some Dua t A Florida enthusias t from Lakeland wa s explaining the advantages of his State to a man from N e w York State during May of this year. "Now," said the Floridian afte r much talking and showing, "don't you think this is the greatest State in the Union?" "Well," r es ponded the man from up the country, "I dunno, it s ee ms to me it's a little dusty. "I know," quickly r e s pond e d the local booster, "but isn't it the best dust you eve r tasted AN UNUSUAL INVESTMENT OPPORTUNITY for prompt action An ideal hotel office building, ar cade or theatre site in the heart of the busine s s district of Tampa. Faces on two principal arteries of traffic. Three an d four-story buildings on s ite at present. Tampa is g rowing by leap s a nd bounds and everyone believes that it will be one of the biggest c ities of the United State s in a few yea r s The logical reason s for th i s are manifo ld. The site we hav e is one o f the few real, close-in down t own, busine ss blo c k opportunities left. A s Tampa g r ows this site will double and treble in value The price is ri g ht and th e terms are reasonable. This is a genuine bargain and the prese nt price and terms will only hold f o r a s hort while. If intere s ted wir e f o r parti c ulars at once Write or Wire P. o BOX 565 TAMP A FLORID A 95


YOU CAN OWN An INCOME PRODUCING HOME in FLORIDA. GRAPES PRODUCE large profits m eighteen months after planting. FLORIDA GRAPES are the first on the market assuring top prices. ROGER W. BABSON, the famous business authority who owns a large development near Hesperides, Polk Co., Florida, has stated that the grape industry in Florida is destined to rival the citrus industry which runs into millions of dollars. THE PUTNAM VINEYARDS offer you an income producing home on reasonable terms with personal responsibility. Our booklet will tell you how to enjoy health, happiness and prosperity in the hill and lake section of beautiful Polk County two hundred and fifty ( 2 50) feet above the sea. Write for free booklet today. Special inducement for those who will assist in building a medium sized hotel. A few lake shore Villa lots, high banks, all improvements, $1,500.00. Wm. Dudley Putnam Owner Hesperide&, Lake Wales P 0., Fla. (Correspondence solic ite.d with northern representatives ) 96 Key West-America's Gibraltar (Continued from page 58) old, have been upturned with the soil, and it is possible that Captain Kidd treasures lie buried beneath the beach sands at the roots of s ome coconut tree. In 1815 the Island of Cayo Huesa was granted to Juan Pablo Salas in cons idera t i on of the services rendered by him at different times in the Roya l Artillery Corps, by Don Juan de Estrada, the then Spanish Governor of Florida. Sala s in 1822 sold the island to John W. Simonton for the munificent sum of $2,000. Key West was settled by p e opl e from almost every part of the world. The original proprietors, who made it their home, were wealthy and educated p e op le from N ew York and N ew England. They were soon joined by the sons of some of the best families of the Sou th. Then followed Spaniards and Frenchmen, who were ex p erienced men of affairs. Cosmopolitan in character, the ideals, customs, and beliefs of its founders still prevail. Many points, relics of the early history of Florida, still remain, among them old Fort Taylor constructed in 1845, comman ding all of the water entrance into K ey We s t, the two Martell o towers on the water's edge, both of which have been wrecked and make interesting rui ns to be visited. About seventy miles north of Key West is located Indian Key, famous in the old days as an important port, an important wrecking center. At Tea Table Key, about on e mile away, was a small naval post in 183 8, and a revenue cutter patrolled the waters round about. Living in constant dread of an attack from the Indians the people on Indian Key repeatedly petitioned the Government to furnish troops for their protection. Early in August 1838, the cutter left the waters in that vicinity, leaving no one on the Government reserve ex cept one officer and ten sick men. On the seventh of August the Indians swooped down upon the settlemen t on Indian Key and massacred every soul on the is lan d except the Howes, who were hidden in a cistern, burnt all houses, except one in which was prominently displayed a Masonic apron. This house is still standing. Sixty miles west of Key West lie the Tortuj:tas group of islands. the most westerl y of the Florida Keys. The name Tortugas m eans "turtles" and the islands are so call ed becau se of their a'!)pearance when first sighted. On Gard e n K ey in this group is locat ed h i storic old Fort J e fferson, begun while J efferson Da vis was Secr etary of War. The scenery o n the islands is semi tropical and most interesting for the tourist and visitor, and hotel ac c ommoda tions are ample. The architecture of Key West hous es. low and solidly built, gives an o l d-world charm and foreign atmosphere to Key W es t. From behind lightly clos ed shutters, down the lon g streets, one almo s t listens for the tinkle of a guitar or strains of "La Paloma". The city has as much personality as N e w Orl eans, an atmosphere intangibl e and in definable, and its cod e of livin g lik e that of all islands, is autocratic. easy unto its e lf. Th e pretty Spanish and Cuban girl s as well as the lovely American maid e n s, th e navy men in flawless white uniforms, th e trim marines and 0. D. Soldiery from the barracks all form a picturesq u e pageant on a Ke y West promenade. Th e coffee shops the fish marke ts, the "turtle crawls", and the street vendors crying their wares, form a marve lou s m edley of sound and color. Every winter visitor to Florida s hould visit Key West-undoubtedly on e of the moRt interesting and unique citi es of our Nation. Vo rou Know that there is no place on the globe more fa vored than Florida-Palm B e ach County especially? If you are lookin g for a profitable investment or a home in which to live tell us about it and we will pro vide the property and give you terms. Many m e n r e alized from twenty to forty per c ent this season simply as a result of buying and selling through this office. Do not wait until next seasonpick up the bargains NOW. L. E. BRIGGS RENTALS 108 S. Olive St. Phone 1363 West Palm Beach, Florida Asphalt Block Paving Made In Tampa Asphalt Block Pavements, manufacfactured in South Florida, are typical of the other quality products indigenous to this section Visit Our Plant When In Town We shall be glad to explain in detail the equipment and process by which asphalt blocks are manufactured Florida Block Paving Co. Tampa, Florida


Fifty Billion Dollars Awaiting Safe and Sane Investment This is r eported t he a n nu a l i n co me o f the Ame r i can pe op le waitin g fo r i n ves tment i n PROPOSITIONS OF MERIT. Rememb er On the Plai n s of H e s itation bleach the bones of coun t l ess million s who, at t h e Dawn o f Victory, sat d own to wait -and s o waiting d i ed Oh! g r eat to d ie-A d v a nc i n g on Results Count W e succ ee d b ecause w e know our busin e ss and how to make prope r pre s entation to investors who are look i n g for opportunities. WE KNOW WHERE THEY ARE AND HOW to present for t heir consid eration high-cla s proposition s of m erit-and that's the only kin d w e hand l e. W h y b e poor in th e prese nc e of abundance? T hete are s om e m e n w h o a r e j u s t p l a i n quitte r s but t o u s the mo s t piti abl e s i ght in the world of failures i s t h e man who will not START. Such me n w e c a nno t helpour organization cannot b e n e fit the m b ecause the y are helpl ess and hop e l es s But to y ou, w ho are non e of t h e s e we off e r our servic es L e t u s the r efore b e good f ri e n ds and begin NOW. The won de rgripping succ e ss e s of t h e worl d stand as monu m e n t s to the r e d-bloo ded Courage of the thought "! CAN"-Cast Asi de-Doubt, Fear an d Inde c is ion. L e t u s show you som e good buys You have the V e hicl e-Your Cash W e have th e knowl e dge--and know how. L e t us get together at ONCE and e nd this profitl ess suspe n se of in a cti o n W e o ffe r y ou th e MOST of the BEST for th e l e a s t. Men with common se n se pre f e r to deal with the firm that can g iv e proof from the g r eates t numbe r of satisfi e d custom ers that the y are s ucc e ssful. In d e alin g with u s you have th e satisfaction of knowin g that thi s is a high class organization with years of succ e ss b e hind it. W e want to g iv e you our v ery b es t, and put r e al enthusiasm into our sales, so that it will b e a dri vin g power l i k e steam-starting the spring o f action that makes folk w i s h the y had t h in g s w e des crib e d to the m It lS Springtime All the Time zn Clearwater We are in lots and improved property in C learwater, Florida, constituting, in our judgment, the cream of choicest selections, with the addition of possessing that rich asset of constantly increasing values and intrinsic worth. rthe W oodroffe Clearwa ter I. Company Florida

PAGE 100

LL the fun to be. had at Fort Lauderdale cannot be packed into a paragraph. Where is there other place with so many outstanding attractions conveniently grouped? Fort Lauderdale is on the Lower East Coast between Palm Beach and Miami, on the Atlantic Ocean, New River and the East Coast Canal, on the Dixie Highway and the Florida East Coast Railway. The fun here includes tarpon ing, sailing and motor boating, yachting, motoring over scenic highways, golf, tennis, dancing, music, horseshoe pitching, roque. Band concerts. Fishing off shore, on the jetties, on the causeway, on the city docks, and in quiet .nooks on New River. Tarpon, sail fish berjack, dolphin, barracuda, bonita, fish! All of this in the tropics under clear skies in a wonderful climate! Fort Lauderdale, in Broward County, "The Paradise of the East Coast," is surrounded by beautiful tropical scenery, groves and truck gardens. A fresh fruit for every month in the year. Oranges, grapefruit, tangerines, mangoes, avocadoes, apples, limes, papayas, bananas, guavas, coconuts. Strawberries from December to June. Tomatoes, eggplant, cauliflower, beans peppers and other fresh vegetables. Excellent hotels, furnished apartments, cottages, rooms. Splendid schools. Churches. Modern stores. Theatres. Free motor camp. Covered yacht basin. Through sleeping cars from all northern points. Easily reached from the West Coast by the new F lorida W estem and Northern Railroad, via West Palm Beach, and State Road No. 8, both to open January I st. For beautiful illustrated booklet and map write: F S. Blank, Fort Lauderdale Chamber of Commerce. FLORIDA on the :Dixie J/zyhway 8f*'i