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A magazine of Florida
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Suniland [Magazine]

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The Next Logical Water-front City RIGHT I THE LJ E OF DEVELOPMENT AMOUS for its beauty and its THIRTY MILES OF SUPERB SHORE-FRONT, is VENICE-NOKOMIS. Here, south of Sarasota, is being designed and laid out by john noted City Planner, the ideal city of semi-tropical loveliness. With every sqperior advantage of unrivaled scenic location, fronting on the Gulf, four bays and river-directly on the Tamiami Trail-with active development program now under way-the property-wise investor cannot fail to see that here is the next logical development of the lower West Coast. Write [0T Beautiful Booklet The Roger C. Rice Coinpany, Inc. Exclusive Sales Agents SARASOTA, FLORIDA


A pieture Que ol the Admini t r ion ll uil llin ar m&D.Y eueh buuty epota to be ru .. uu on U..vl .. lalanda Fortunate Owners of Property .------------ON----------, Dot Nearly Every State in the Union! TH EY come from everywhere to buy on D avi s l s .ands! Far beyond the Mississippi 1ti er--.evcn to Culifoa nia-nec t i n every way. It i s the preemi nent beauty spot of F l ol'i tla ancl i t location i just one-half mile from citr h all, togethe r wi t h its present low p r i ces and tile a.- mistake that can b e mad e And that is through n o t uuying a t one: hcdorethi pro p c l'ty i t a k e n otT th e marke t for the season. Those who are already own ers and t hose wllo will beco me owners during thli n ext f e w days-before th e Country C lub S N t-on i s enti r e l y sold out--will b u y at dev elopme n t prices and make t he greate t profits D. P. D A V I S P R 0 P E R T I E S Home Office in Tampa-Branches Throughout Florida ol' 1


2f Ahoy There! Look Out ol Your Window! What Vision Do You See'! W A TER-sapphire blue-emerald green-or the molten gold of the setting sun. Eeautiful? Yes, but unless you use it-how unenjoyed, how unappreciated-it will always l:e. You live in Florida l:e :ause of the air-the sunlight-and the water. Do you use all three? To distribute watercraft of quality and repute is our policy and our pleasure. Write to us the boat you'd like to have, or call in at any of our offices R. STUART MURRAY POWER BOATS AND WATER-CRAFT Lobby Soreno Hotel St. Petersburg, Florida M.!zzanine H illsboro Hotel Tampa, Florida Lobby Mira-Mar Hotel, Sarasota, Florida LOOK FOR THE "BABY BUCCANEER"


VOLUME 11, NUMBER I, 'lheMAGAZINE ofFLORIDA Trademark Registered in U. S. Patent Office -Contents for Aprtl, I925 Cover Des:gn: Ye Old House at St. Augustine Frontispieces: Allene Ray, Film Star, Sele c ts Florida -)r!ando-The City Beautiful Editorials Beautiful Orlando-Florida's Largest lnlnnd City Watch for Florida in the Movies Florida Will Become Our Richest State Uncle Tom's Cab : n Cruiser A Satire The Greatest Men of Florida-Or. A. A. Murphree A Princess of Solitude A Short Story Ht! Built a Ro ad to Market by KENNETH FRIEDMAN by }ANEW ASHBURN by SHELTON S. MATLACK An inter1;iew with RoGER W. BABSO by J OSEPII F AUS by GEORGE H. DACY by B. F. BORCHARDT by JusTIN JARVIS 13 14 15 17 22 26 28 30 34 37 -. 40 "In SunilbJd With You," wns Suniland Song Why the Big League Teams Tra:n in Florida A fisherm;:n's Paradise Too Many Cooks Spoil the D:sh-Another Kitty Page Story Prize W;nners in Suniland's Letter Contest Announ:::ed The Fl<>rida Home-A Department by HANDLEY WRIGHT 42 by JOSEPH MICKLER 45 by 0. FoERSTER ScHULLY 50 54 Conducted by JANE WAY 86 Pieces of Eight-A Section of Humor The Publisher's Page SUNILAND Magazine is fully protected by copyright and nothing that appears in it may be reprinted either wholly or in part wLhout permisbion f1om the publishers Pub:ished Monthly by The Peninsular Publishing Company, Warner Bui!ding, Tampa, Florida B. C. Skinner. c..nd Treasurer T>os. W. Hew.ett, Vice-P1es dent and Manager M W. Lloyd, S ecretary Lundy Dirr, Advert:s:ng Ma11ager W. K. H Shafto, on Manager Jacksonvalle Office: 22 Laura Street, Jacksonville, Florida Miami O.tice: 215 Hahn BuLding, Miami, F.orida Advertising H epresen ... ative ... Eas ... e rn '.i'ne B. Gallup Company. 27 Waverly Place New York CitY ADVERTISING RATES APPLICATION Ten cents per copy. Subscr'ption rates in U S. and Possss'ons $1.00 per year; Canada $1.50; Fore'gn Change of address, corrections or addit:ons to address on wrapper or fai.ure to receive Su.n.iland shou ... d be to the Cireu.ation Department. In send ng change of address give bo ... h new an ... o d add. Princed in Sc. PeEe-rsbuTg, Florida, The 'T ouris1 Netvs P uss Entered as second-clas matter at the Po t Office at Tampa, Fla., and additional entry at the Po3 t Office at St. Petersburg, Fla. 3




DIXIE HIGHWAY On the Dixie Highway, at the Gateway of South Florida's Scenic Highlands -the land of azure lakes, rolling hills and golden groves. Here the artisty and the handiwork of man have joined with benificent nature to produce an earthly Paradise. Your request for literature and information will be a favor. LAKE ALFRED IMPROVEMENT COMPANY Lake Alfred, Florida DIXIE HIGHWAY s


6 LAHASS,EE 0he Capitol City OF FLO R IDA \ \_ \ c .apitol of Dairying the State's lrtdustry T allah as see, aside from. being the Capital of Florida, is the county seat of Leon County, the leading dairying county of the state. Lands around "The Hill City of Florida," as Tallahassee is familiarly known, of its altitude of 240 feet above sea level, are still low priced. '. Tallahassee is an ideal city to locate in, coin \ bining splendid living conditions with politan business advantages, insuring rare ness opportunity with contentment of mind and body. An ideal grazing land for dairying stock with an ever increasing market for dairy and truck products, facilities by good roads and trunk line railroads, within easy reach of jacksonville, lanta and Mobile. For Information, Write CHAMBER OF COMMERCE Tallahassee, Florida


COME WHERE THE CLIMATE IS A CARESS JPJENAidly growing agricultural section, rich in opportunities. For Further True Facts and Information, Also Illustrated Literature, Write to PUBLICITY BUREAU-DepartmentS CHAMBER OF COMMERCE PENSACOLA, FLORIDA


This Time Next Year! DURING the winter months just past, hundre:ls of Floridians and winter visitors, purchased our Commercial Banana Plantations. The first acres of these plantations are now l:eing planted. By tl-. is time next year, each of these acres will probably have produced not only enough surplus plants to plant the remaining four acres of eac h plantation, but also enough ad.:litional plants to net the tion owner $400 to $600, and a crop of fruit valued at from $ 400 to $800. That's How Fast Cavendish Bananas Grow Cavendish Bananas are planted 400 "hills" to the acre. Each hill usually produces one bunc h of fruit and from six to eight surplus plants the very first year after planting! On the second, and sue-ceeding years, each "hill" produces two or more bunches of fruit each year, in addition to the sur plus pl ants. That is why banana growing is ex tremely profitable. You Can Own An Income Producing Banana Plantationon Easy 'Terms 1 The Taylor-Alexander Company owns 10,000 acres of unexcelled banana soil in Peace Valley, near Winter Haven. Five acre Plantations are for sale on an easy payment plan. The purchase price includes planting each acre with 400 Cavendish Banana plants, and caring for each acre for six months free of charge. We will continue this care and market crops, if the plantation owner desires, for a small commission of the net crop receipts. Florida's Origirwl Eanar.a flantation Taylor Alexander Company, Inc. Commercial B anana Plantations \VINTER HAVEN, FLORIDA Tampa, St. Petersburg, JAcksonville, Orlando, Lakeland, Daytona, Melbourne and Northern Citiea Write,, For full particulars of our B a n a n a P mntations, terms o f purchase e tc. A n interesting bookl e t on B a n ana Cu lture is waiting for y ou to a s k for itFREE


IF You Love the Grand Out-Doors-and Want to Farm 12 Months in the Year''crh

10 DRIVE AROUND LAKE HOWARD Winter Haven is the cultural center of Florida. Beauty loving people from all the world are seeking this spot, a perfect setting for joy of mind and body. West Winter is truly the Haven where dreams are made real. Every comfort and convenience. Wade-Barker Sales Organization for West Winter Haven


An e ightee n-hol e golf course designe d by Donald R oss will b e con structed on a s plen did site in Whitfi e l d Estat es N ear the links there will b e a beauti f ul country club of the most modern design. A m agnificen t hotel will be built on on e of the po ints o verl ookin g the bay, and a yacht basin come w ithin a few yard s of Tamiami Trail. Location and Beauty Govern Values Study the map I You can easily see why Whitfield Estates, offering the most attractive homesites on the West Coast, is most fortunately located. First, it is water-front property, overlooking the most beautiful bay in the warld. It is high and dry and gently rolling. Gradually rising from the water's edge, it reaches a height of 25 feet, and nearly every lot has a view of the bay. The Tamiami Trail, Florida' s cross state hi ghway joining the East and West Coast. passes Lhrough the center of the property, and links Whitfield Estates with two of the fastest growing cities in Florida. Sarasota is growing Northward along the bay-front and T amiami Trail at an nmazing rate, and Whit field Estates is a close-in suburb of S arasota, with only the estates of multi-millionaires and a few resi dential sections, now under development between Improvements Guaranteed Improvements, including seawall, surface drain a ge, grading and paving of streets and sidewalks, landscaping, water and electric lights, are absolutely guaranteed. A furlher pr:otection to the purchaser is provided for by a trust deed with the RINGLING TRUST & SA VlNGS BANK. which guarantees dis bursement of all funds in accordance with the guar antee to the purchaser. Yet, you can actually buy lots now on Whitfield Estates at less than the cost of acreage in the imme diate vicinity, plus the cost of improvements. Don't waste time. Investigate now-then act at once, while prices are so reasonable and you can still secure a lot in the first unit. where improve ments are being rushed to completion. Adair Realty & Trust Company ATLANTA The Nation's Oldest Real Estate Firm Sole Sellinc Agents Mira Mar Building SARASOTA TAMPA JACKSONVILLE WHITFIELD On Sarasota 1Jay ll


12 Consider Okeechobee!!! lV Til geographies of your borlrood do you remember how Lake Okeerho!Jee n pptamd as the crnler of an nukno11: n and unexplored wnstr. land without thought of future redl'mpt i on? callt>.tl the t;erglnt!es? So it sePmed then. But mrn al last braved the Et erglades and discm an Em p:re !hal. with prnper draina[:e. retealed the most wonderfully fertile in lht> tl'orltl. capable of producing on its more than 9 .0110.000 of murk. loam and marl. rirh harvests of the fastest money mal. ing croJ'( in Americn. $l:!.OOO.Ofl0 have been spent in dra nage projects a/ ready. ami the ta!. c level I owe ret! five feet. and now such crops as the Field of shown almt e. tomatoes. potatoes. cabbage, lettuce, egg-plant. peppas. cucum!Jers. cauliflowers. water melons, cantaloupes, strau = berries. and many othn vegetablt>s. u ith .fie!t/ crops and fruits. are grmi'T! in increasing abundance, especially during the highmarkel-pnce Winter season. HTS should open yonr eye!' to Okeechohee City, at the north end of the Lake-a linle city of 2,000 population arlfl Lut n ine year!' oltl. "hic h it i!;' fre ely predidecl will reach 25.003 in the next he years. Here you can now buv a chnic-e lut 11tul luriltt <1 home fnr a moderate outlav. or near here vo11 t:m have five, ten or more a<:rc s of thi!' wonrler{ul. ric h trttc k -land nncl make a modest fortune. The highway from Palm Be1wh to Tampa pas!'el' throu;.rh it, to;.r('ther wi!l1 two trunk line rai1r n:ul". and n thirrl onP being surveyed. Besides this is the canal wnter-lransportalinn nPI work. 1\ I iII ion,; lwve I wen in, c!'l('rl in thf'se clf'vtlopments and millions more will be. Conte ancl se .. ti1P City. tire Soil and the Opportunil\' nnrl he convinced. If you cannot come at once, at least write us and find out about th i s remarkaLle section. Interesting Descriptive Literature and 'An .. swers to Your Questions Gladly Sent You NO l'lCO'\IIE OR INHERITANCE TAXES Dy constitutional am,::mrl ment. ,.:tatP income nd taxel'l arP. perJleuallv in ) :'lorida. Thil'l i : attract ing m a n y wealthy men and women perman ent "ho are nnw i and Lake resrion. We do not penaHze. hut en ... courage, your prosperity. CHAS. L. HENCK CO., Inc. M L ami, Florida Developers of Lake o:cee::hobce Flor ida W. Palm Beach, Florida


Allene Ray, one of the most beautiful of the new fi'm stars, became so c aptivated with Florida this winter that she plans to adopt it as her future home. 1 3


ORLANDOTHE CITY BEAUTIFUL 14 (Reading from left to richt) Oranre Court Ap5rtments-Look'ng Eas t i n Orange Avenue-The res" d ence sect'on of Orlando is covered with fine, larl'e shade trees-Sunset over Lake a rch:tecture s further beautilving Orlando--One of the many immonso oak trees which add to the attractiveness of the c ity-Palm and b ananas grow side by s ide a!onl' Lake Eo!a-The New Amherst Apartments.


Thos. W. Hewlett R. s. Hanford PLANT IF YOU would do something that will provide in the fu ture a monument to your thoughtfulness and wisdom and at the same time will be of value and beneht to others and further w:ll be hdpful in the progress and devebpment of Florida-plant a tree, and whJe you are about it, persuade others to do li. ing and preservation of trees be encouraged and even in sisted upon. Florida does not have extremes of clim:ate. lt is never too hot or too cold. We do, however, have year 'round sun:.hine-sum.hine that is our greatest asst.t-sun shine that provides health and happines-sunshine that is the principal factor in bringing s o much weal.h into Florida just now, but as everyone is well aware, if thty will stop for a moment to consider, sun:hine alone is monotonous. We want its warml h and influence upon all th. n gs, animate and inanimate, but most of the time and in places we want it indirectly. This is one of the reasons why we main tain that shade trees in Florida are almos t as important as is the sunsh:ne. There will be many regrets in time to come i f more trees are not planted in Flori::la. Apparently trees are plentiful, but actually they are disappeari n g in greater quantities than they are being planted. This is caused princ.p:1lly throug h the cutting of trees for lumber or l and devdopmt.nt, but even in a number of the older and well cities, rows of beautiful trees that h ave taken long years to de velop are being destroyed to make room for wider streets, with no thought to their repbcement. It must be acmitted of course, that in most in:;tances the w ider street is of more value than the trees that have graced its length for y.:ars, but sometimes it is possil:.h to plant othe r trees farther back, and in planning new cities or additions t o cit:es, streets m a y be made wide enough so that trees can be gro ;vn un ::listurbed for all time. Cities are springing up overnight, subdivis:ons and big land developments are being planned with altogether too little thought of providing trees for future years. It takes but little observation in Florida to bring to m 'n::l just how valuable trees are. The cities th:1t have been called beauti ful are the ones that have plen: y of trees along their streets and around their lakes and homes. One is t.Lvays impressed with the beauty of an avenue of trees and the sun:hine that filters through the leaves that overhang some of our drive ways is far more beautiful than the full force of its glare where trees have not been planted. Those who are plann:ng future cities and additions to cities in Florida will do well to give every consideration to the value of trees for shade and ornament. They enhance the value of the sun:hine; they provide color and harmony and a pleas:ng eyeview in con trast to the drab monotony where trees are not found. Trees have a cash value that seems to have been lost sight of by so many real estate developers in Florida. For instance, a home is always more of a home with friend'y trees around it and most people w:ll pay more for a home or a homesite with trees than for one without and would rather live in a city that allows its trees to grow with it A TREE Editor Manal!ing Editor From another angle interest m tree planting m Florida should be awakened. 1 h is being forest conservation. For ests in Florida are b eing cut away without any practical sys tem or attempt to replace them. Our forests will be a thing of the past in a few years unless some real effort is made soon to conserve part of them. Florida has more varieties of trees than any other state. Our trees, besides being useful for the beautification of homes and cities, provide fruit and nuts for food, and lum ber for ships and buJd:ngs and for a score of other useful purposes and there are rt.asons galore why trees in Florida s houl::l receive about ten t:mes as much attention as they are getting today. M::>ses Fol:om. of Jacksonv: lle, one of Florida's most enthusiastic boo3ters, sent us folbwing poem entitled "Go Plant A Tree" by the late Ella Wheeler Wilcox, with th4 suggestion that i t appeal to every eitzen of Flor ida. It is presented h ere with th'! hope that it will instill into the minds of many peopb in Fbrida, at least one of the numerous rea::ons why should take some interest in planting trees: Oh, what a joy it is t o plnnt a tree! And fr om th e shallo w earth to watch it ri se, Lifting its emerrld brrn hes to the skies In s:lent adoration; and to see Its strength g l orv w a x n g with each spring. Y es, 'tis a g oodly and a g l a d some thing To plant a tree. Nature h es mnny marvels; but a tree Seems more t h nn marYelous: it i s divine. So generous, so l ender, so ot garrulous l i ke the riYer s and yet free, In pleas:-:nl converse with the wind and birds Oh privilege beyond exp lainin g words, To plant a tree! Ro c k s are majestic: but. unlike a tree, They stand aloof and s l e nt. In the roar Of ocean b llows breaking on the shore The r e sounds the voice of turmo:J. But a tree Speaks ever of compan:onship and rest. Yea, of all ri g hteou s acts, this, this is best To plant a tree. The re is an oak-oh how I love that tree!Which ha s been thriving for a hundred years. Each day I send my blessin gs throug h the spheres For one who gaYe this tri p e boon to me Of growi n g beauty, singing b i rds, and s hade. Wouldst thou win laurels whi c h shall never fade? Go plant a tree! The appeal of Mrs. Wilcox is purely aesthet:c and is a real inspiration to every true lover of nature's handiwork, but Florida needs its trees for comfort and util:ty as well as beauty, and every Floridian who has the interest of his State at heart will do his utmoJt to encourage the conservation of the trees we have and the plant:ng of new trees for the fu ture. Go plant a tree. 15


Game and Fish Preservation It is sincerely to be hoped that the next Florida Legisla ture will pass a bill that will give adequate protection to the fish and game of this State. Many sportsmen come to Flor ida because of the hunt:ng and fishing that is still possible here, but unless the Legislature does act there will be noth ing for them to come for in a few years. No true sports man is in sympathy with the wanton destruction of our wild life that many have been gu:lty of in recent years and for this reason every true sportsman in Florida will support those legislators who see to it that our fish and game is given the protection it needs. We understand that a b i ll will be introduced at the next session of the State Legislature to provide for the creation of a Came and Fresh Water Fish Department and for a S:.ate Came Commissioner. This bill has been endorsed by the State Game and Fish Protective Association of Florida and by the lzaak Walton League of this State. The pro posed bill is to be entitled: inspiration of the poet and the rapture of the mystic. "'Yes, sir, God is in Florida "'He has given astounding fertility to our sand. When no spade can pierce the frost-locked soil of the North, '\\-hile your plows are rusting in the shed, your laborers hauling wood to the stove and shoveling anthracite into furnaces, we are hatless and coatless out in the open tickling our soi l with hoe or rake or cultivator and it laughs us a golden har vest of strawberries, oranges, grapefruit, and vegetables ol .. v,._v description which help to keep you from starving. "Yes, sir, God is in Florida. "Hence, thousands of our afflicted northern come down to find the elixir of life, the Fountai n of Youth which Florida provides. They come with crutches, bandaged heads, excruciating pain, heavy hearts and jaded step. "But rheumatism and sciatica, influenza and the many, many ills to wh:ch flesh is so unfortunately heir are com pelle d to yield to rejuvenating, invigorating influence of our healing air and waters. The ozone redolent with the intoxi"An act to Create the De partment of Game and Fresh Water Fish and the Position of State Game Commissioner, and to Define His Duties and Po wen and Fixing His Com pensation and to Protec t and Regulate the Birds Game Ani mals Fur Bearin g Animal s 11nd Fres h Water Fi s h of the State of Florida; to Make an Ap propriation to Carry Out the Provisions of This Act; and to Provide a Penalty for the Vio lation of the Same." 1'-------------H----r I C--L--0--S--E cating perfume of roses and honeysuck le, fragrant with the mollifying tang of the millions of pines through which it percolates, brings back fire to the heart, s1-mrkle to the eye, blood to the cheek and cheer to mind and soul. (God Is In Florida The Reverend Somebody of some place in New Jersey not long ago in a sermon propounded the question: I I I I By KEN CLOUD NO MATTER ho w many times a runner gets to third base the only runs that make h i story are those that cross hom e -plate. The fact that brilliant base running brought h:m to third does not count. The bell rings onl y when he reports at the catcher's stand. No score is giren to the team that repeat edly gets to the one-yard line. They must cross the goal to score. No matter how hard and gamely they fought to get th ere; no matter what odds were aga : 'nst th e m ; no matter what obstacles they o ver came the one-yard lin e does not count in th e final reckon i ng. They have to cross the goal to make a rnark. The hors e t!utt always cornes nearly winn fng never in the Derb y mon ey. The fighter who spends his time "stay ing" until nearly the fini sh ne ve r has a chance at the "Champ." There is only one place in the world where "close" c ounts; that is in horseshoes. "As a member of the same great church as your self, I may perhaps be al lowed to 'remind you that overstatement is one of our clerical besetting sins. "Another is an itch for front page attention in the newspapers, knowing that the more exaggerated and extravagant the statement in the rostrum, the more sure it is of being flashed from one end of the coun try to the other. "Is Cod in Florida," a11d insinuated rather strongly that he wasn't. This state ment received considerable publicity over the Country and stirred up quite a indignation in Florida. One of the best answers to this very foolish statement was made in an address by Ma jor A. E. Barnett, pastor of No matter who you are, nor where, you've got to deliver more than just a "close" before y ou can make the score keep e r turn a hair. No matter how "close" you carne to success; no matter how "close" y ou came to putting over that b i g deal; no matter how "close" y ou came to Landing that ord e r remember "close" does not count in the big game. You've got to deli ve r "wins" to change the com "'Such lamentable depar tures from truth, sanii y and justice as you, sir, have been guilty of is calculated to br:ng the pulpit into con tempt on the part of sober, honest and hard headed men. 1 plexion of the final records. "I have not addressed you in anger, but I believe I represent the righteous in dignation of thousands of the members in our communion who have a right to expect you to be a mouthpiece of honor and probity rather than a contemptible purveyor of fabricated falsehoods. the First Presbyterian Lhurch of Sarasota. We would like to quote his entire address here for it is replete with excel lent reasons and evidence that Florida sees more of God and less of evil than any other State in the Un:on, as it is we have only room for a few of the first and last para graphs: "It was Cod who gave us our equable cl:mate, varying but a few degrees so that a sunstroke is unknown and a freeze is regarded as a calamity. With thousands of miles of coast line laved by the warm waters of the Gulf and the Gulf stream, no wonder tha t teeming thousands come to spend a summer every winter from the snows and fogs and frosts and bitter northern winds that whet their sharp teeth or. the glacier of the Arctic zone. "Yes, sir, Cod is in Florida. "Through the night the birds keep up their song in con stant unwearied vigil. God wakes us every morning with sunrises of enchanting beaut y. At eventide He awes us into reverence and homage by splashing colors on the western canvas of the heavens, that are the despair of the artist, the 16 "There are enoug h asses in the world without the Presby terian ministry furnishing another. "Apply to yours'"H the stern reproof addressed by Alex ander to one of his traitorous, cowardly soldiers: 'Either change your name or honor it'!" The Mineral :1;\esources of Florida The next issue of Suniland will contain a valuable illus trated article by Herman Gunter, Florida State Geologist, on the mineral resources of Florida. In the meantime read ers will be impressed by the following paragraph from an article by Mr. Gunter, which appeared in a recent issue of The Manufacturers Record: ( Continued on page 84)


Looking across L a k e Eola at the bus n ess sect ion BEAUTIFU L ORLANDO FLORIDA'S LARGEST INLAND CITY By JANE THERE are charming wom en, wh i t e of hair, and with s o f t Southern voice who tell of the early days around Orlando. They tell of theil childhood day s in log house s of b eing taken in time of assured safety to look throug h the tiny holes from which the approach of Indian marauders might be seeu, hole s into which the muzzle of a musk e t fitt ed well. The y tell tales of the comin g of the English settle r s, and of the brie f stay of the "remittance men," some with titles, s ome not so far r e moved from royalty itself, whose attendant pomp and circum stance made life so colorful that e xistence after their r e turn to the mothe r country was very gra y. "Tell me about the early history of Orlando," I said to a resi dent of a dozen years or so. "Well, when I came here from P ennsy l vania I thought I could appreciate Orlando, but couldn't d escr ibe it," the resident replied. "Ask somebo dy who was herE: b r fore l arrived." So I Wt'nt to this one, that nn e, t he oth.:r one, C. E Howard, Josiah F e rris, Charles Lord, C11ptai n U. M. Robin s on, each o f whom mod estly refrain ed from tf.'lling his own part in the m ak'ng of Florida's largest in land city, now k n own as "The City Beau ti ful. Each of thes e m e n referred me to Samuel A. Robinson, whose surveys of Orlando lands go back a s far a s the memory o j the old es t inhabitant. whose littl e J'Yiemorandmn book, which h e carries i n h is ve s t pocket, has settled many di sputes Mr. Robin son, by the way, is the old est notary pub.ic in sout}-1 Florida, having been ap pointed by Governor Drew and had h i s commi s sion r e newe d each So to Mr. Rob : n son's recoll e c tions, and the items in his notebook, I am indebted WASHBURN for many of the facts that stand out in this story of Orlando. Record e d history of Orlando goes back only to 1 843, and at that time our own Orange county was s e t apart, with several others, from the very extensive tract known as. Bast Florida, and including in its boundaries vast territory mad e up of virgin tim her, of ranch land, of rive r s lakes and lago on s and of and ocean frontage. Only the R e d m e n could have found their way through its picturesque wildness But there was wealth, even in those days, in Orange county, for we fin d the first recorded d ee d involves the transfer of more than seven thousand dollars. The first deed r e corded in the county was dated April 15th, 1843, conveying a two-thirds inter est in a tract of land, known by the name of Dun Lawton, lying in this county, the n a part of the section known as Eas t Florida together with a two-thirds part in the following slaves with their inc1ease namely: Cynthia, Fatma, Phill is Campb e ll, Maria, Rosa Duke, Luciana, Bella, Bea, Peter, Dan Flora, Tampa LucianS: Suse y, Jack, Nancy, Betsy, Cyrus, Montrose, Annie Dina, G e orge, Pheob e M edina, Ven i c e, and P h o ebus. It was acknowledged be f ore William B. Heriot, commissioner of d ee ds and r ecorde d on the 21st day of April 1847 An estate of some c onsequen ce, that must h ave be e n. B etween the n and the yea r of Orlando's big fire events are but flashes on the scret-n, pictures with no capt'ons, but they sugg:est arguments in that led to disputes be tween factions, and feuds b etwee n sections, as was the way of the period. Orlando's big fire was m th e sq:ing of 1868 and in it wefe destroyed the record s of earlier y ears one book which In 1892 Lake Eola, around which the city ia !ouilt, looked like this 17


many times b ee n a s ilent but powerful advocate in land trials Seminol e county was still a part of Orang e when the first rude courthouse of logs had to be replaced by a structure in keeping with the tim es and the building would have been erecte d in Sanford but for the insiste nce of Jacob Summerrn, who said that if the county hadn't the money wh erewith to put up a suitable building he not only would give the lot, but advance the mon e y for the con struction and b e willing to lo 3 e it if the county couldn't repay. So over on the lake which took its name from the event, the mill was put up in which the lumber was sawed to build the predecessor of the present courthom:e, and Mr. Hardemann, backe d by the dynamic Summerlin, made a quick job of hi3 part of tt. When court was called the r e was not rooi11 within the early building for lawyers and wttness es to say nothing of those who would hear and there was not housing for eve n the judges a nd advocates, though private home<; were opened tv entertain those high i n plac e 18 and all abot th cou t hou se an d around Lake Eola w e r e tents for th e shelte r of mere attorneys and l esse r folk. Then, and for many years the reafter, the r e was but one store in Orlando, and the calico prints on its dusty s h e lv es the f e w commo dities on its rude counters and the t e a and coff ee and s uch things a s are daily n e edful were secondary in importance to the casks of "hard stuff" that h eld the c ente r plac e L ik e the l etters writte n i n p :ctures on slabs of stone in pre-histori c t.imes, to b e carried from ti"ibe to tribe, post hav e e v e r b ee n nomadic thing:;, with. no fixed homes to go with t heir names. So we find the Or l a ndo po s t office fir s t in a corne r of a store who se stock in trade grocerbs and general m e r c h andise, this was in 1 85 6, th e n down the av e nu e for a tim e Today, Orange Avenue prea:!nts a decide d m etropolitan a i r north i n Oran!re A,enue in 1883 its patronage from a growing Orlando and a wid e n i n g back country contributing to its increase, then up the avenue a few doors to the San Juan Hotel, the n down the stree t a gain where it was a ssociate d with books and stati on ery and n e w spapers and magazines that w e r e taken in by the incre asin g population. W. R. O'Neal was po stmaster during one of the periods of Orlando's most noticeable changes. To James P. H\lghey belongs the dis tinction o f being Orlando's fir s t postmaster. The pres ent built for its needs by the Government was really outgrown by the t remendous increase in population before it was fairly finished and how so large a business can be handled in so small a space is the secret of Miss Claudia Delane y, the postmaster, and her effici ent staff. The receipts of the office for 1924 were $ 152,120.15. The first marriage recorde d in Orlando was that of John and Mrs. Nancy Lancater, April 8, l869. The license was i ss u e d by A. H. Stockton, county clerk. The c eremony was p erformed by John R. Mizz e ll, judge county court. "Tel! m e about Orlando, and men who have ilelped to make the Orlando we know today will go back to its incorporation, June 30 1875, wh e n there were but 7 5 inhabitants, and date the story from that time. It was in 1 872 (we quote again from Mr. Samuel Robinson's note book) that the first school was establi shed and C. A. Boone was the first sc hool maste r. The s choolhou se stood n ear the present site of the Tremont Hotel-and the older part of Tremont Hotel, by the way, was r e bui t trom the frame of the courthouse that was mov e d away to give place to the present brick structure erected b y the county in 1892. W e see a little of the cycl e in which events move wh e n w e look back, from the vantage point of 1!)2 5 with a schoo l enrollment of nearly 5,000, a Memorial High School Building costing nearly onehalf a million, and from which they graduated a class of ov e r a hundred this year, and contrast the uses to whic h the auditorium i s put--to that one room building, where all the inhabitants of the village gathered for whatever event compelled their as sembling in council, or brought them for f estivity. Occa s ionally a ministe r, passi n g througi1 by the rough road from Jacksonville to Tampa, o r coming across from Volu sia by an ox cart, the patient animals laboring through ruts in which the big wheels sank almost out of s 'ght, would spend the Sabbath h e r e a n d the school house would be filled with a congregation whose concentration a mod ern minister mi ght envy. P e 1 haps on the trip acros s country h e had had adventures that he related (out of the pulpit) that had equal attention. The river trip itself would make a story for our day-the only light the flick e r of pine knots over the side of the boat, so the blazing emb ers might fall in the black waters of the St. Johns. Charon crossing the Styx could hardly have more terrors for the imaginative. For several years itinerant ministers of many denominations preached in the school house, regular


The home of the Orlando post of the American Legion is one of the finest in the country union s e rvic es l eading up to the e:-.:tabli shment of the r e li g iou s denomination, the Presbyterian church, having its beg:nning in 1870. The Baptist church came into b eing in 188 a and the Methodi s t in 1880. Rather more than a quarte r of a c entury ago the Catholic church was hed, and St. Joseph's A :ademy was started at the same time and has had a continuous existe nce. Rev. Father Fox is among the old est priests in the Sta t e in point of service. About the same time St. Luke s Cathedral (Episcopal) was built, and with additions has s erved the city and the dioc e s e up to tht! present y ear, which will see the e r ection of a Cathedral worthy of the City Beautiful and the dioce se The Cathedral School for Girl s is one of the long establis h e d educationa l institutions in Orlando found e d in 1900 wh e n the of the Dioc es e was Rev. Wil liam Crane Gray. It is a boarding and day s c hool taking care o f two hundre d students t e achin g alt the studie s needful for a well rounde d d evelopment, g iving athle tic s and r ecreations their due place and havin g an influ e nc e far beyond the county. In these days wh e n lots on Orange avenue are not sold but transferre d on the 99 y ear l ease plan, the trans f ers inv olving usua l ly six figur es in the busi n ess district, it is astonishing to look back to a d ee d, date d April 9th, 18 8 1, the lot in question bein g what i s known n3 the Phillips Theatre site corner of Orange avenue and Eas t Pine street. This was d e e d e d by Rob ert R. Reed to W. A. Patrick o n April 9, 1 8 81, for the sum of $75.00. r e s ident o i Or:ando and livin g in wha t w::ts caJed 'Hone y Moon How on what i s now Lake Ch erokee wa s h ead of the volunteer fir e brig ade, and Chi e f Dean s erve d under him. From an e quip m ent of pi t c h e r s pump3 and bucke t s i n the voluntee r brigade the d epartment has gradually com e up throug h the addition, fir s t of a r ee l and 500 fee t of hos e ; the n a pair of hors es and ho se w agon; the n a then anothe r rair of hora es for s t ea m e r horses ; the n a hos e and ch e mical car; the n a triple combination, h ose ch e mical and the n a city s ervic e truck; the n anothe r pump, t r ipl e combination; the n anothe r eng in e which i s on e of the b es t in Florida. On e may now s t e p into a Pullm m i n N e w York on e mo rnino a nd arrive Orla ndo ov e r the Atl antic Coa s t Lin e at 8 :03 the n ext ni ght, without l e a v in g the Pullman. Look back to 1 88 0 wh e n th e fir s t trai n r a n ov e r the t r ack s b e t w e e n Orlando and .Sa n f ord und e r the name of South Florida Railroad Compan y and mark the r ejoicing when the l in e was extende d to Tam pa. The Seaboard Air Lin e fir s t c a m e into Orlando und e r the name o f 1 h e Tava r es Gulf and Or lando R a ilroad in 1885. Alon g with the d e v e lop m ent o f the railro ad s has gone th e dev e lopm ent of the b ack country in its growing of oranges and v e g etables for the tables of the North whe n ice a nd s now pos sess it for long months. Or did the growing n eeds of the back country bring about the d e v elopment of the r =ilroads? There i8 honor enough for both in the outc om e f o r Orange rounty h"s its full s h a r e in the shipping of home grown products which go out of the Sta t e at an average of a carload every s ix minutes for "Te ll m e about Orlando," and Chief D ean smiled refie::tively as h e recall e d bits of the early d a y s of his life here, and spoke of the time whe n S ecretary Weeks, then a This company of brave volunteer firemen (without red shirts) protected Orlando 35 years ago Jvery day of the y ear. 1 9


Orlando is proud of her many fine public buildings This is the Albertson Public Library Not by chan:: e was this richly productive county named Orange for much of F-lor ida's fruit crop is ma: k e t e d throug h agen cies that have their headquarters i n Or lando; an immense pre portion of the State's fruit money is handled through Orlando banks, and the extent of the business is im plied in the fact that the t elegraph mes sages, outgoing, p ertaining to fruit alone, handled by the Western Union and Postal Telegraph Compani es amount to over $1 00 ,000 annually. It is a far cry from the Hardemann saw mill, first of Orlando's industries to the present day with o ve r sixty articles manu factured and a payroll of a million dollars a month. Orlando's five banks have combined d e posits of over t e n million dollars and the debits to individual accounts for 1924 al most touched the $100,000,000 mark. In the story of Orlando's banking i n stitutions, brought to the front recently because of the modem buildings put up by the State Bank of Orlando and Trust Company and the Orlando B.ank and Trust Company, i s woven somethmg of the history and ro mance that makes Orlando's story so much worth the telling. In the early days of Orlando one spoke of "Orange money" a s being di stribut ed m great or small amounts. This made the ups and downs of banking rather problematical; but with the growth of the city and its all-round development, one speaks now of the agricultural money, the real estate money, the automobile money-and the of automobile pape r is no small item with one auto mobile to every three resi dents--and tourist money and money from indu"tries. During the half year which has come to be Orlando's sea son there are included in its 10cial and economic life half a s many more persons as its per manent population. All these persons from all the country ieposit money for checking ac counts with local banks, and it has become a habit with many who return season after season to leave fair amounts on deposit through the year. The State Bank of Orlando and Trust Company is the oldest bank in the city. Its early books carried the accounts of all o f Orange county which at that time included what is now Seminole county, and they told the story of prosperous years and doubt ful years and y ears when nature taught the lesson of success through failure. Not un til early r esidents learned through sad d is appointment that no one crop is always to be trusted, did they begin to find the gold that is in our soil. And that, found in the many kinds of vegetabl es which grow to perfection in this county, in marketable quantities for northern distribution during 'the winter, is a money return that is im med iate and certain. Changing real estate values brought new money in, good roads brought automobiles, automobiles brought sightseers from ever increa; :ng distances, and they, becoming residents, again turned the particuar atten tion of the country to the golden fruit which gives its name to the county. And so another cycle begins. The State Bank of Orlando and Trus t Company was established in 1893, and up to 1906 handle d all the bu siness of the county; and all these years occupi ed the same location at the corner of Orange ave mJ,e and East Pine street, but has for a long time n ee d ed s uch quarters a s its splend i d new ten-story structure furnish es. In the story of banking developments in Orlando there is much of romance, and whe n one goes through the imposing new building of the Orlando Bank and Trus t Company under the escott of one of its of ficer s who knew that corner in 1906, when the building and lot were considered rather a doubtful buy at $10,000, the thread of romance runs all through the story. The Orlando Bank and Trus t Company building is ten stories high, and besicles the banking rooms, contains 11 4 splendidly ap pointed offices all occupied by active busi nes s and professional men. One can imagine many vitally important matters handled by committees in a soundproof, secret room away down under the building, with only the light from the glass sidewalk a reminder of the world out side. Wills are drawn there, and read there; signatures affixed and witnessed which will change destinies and mean joy or disappointment to many persons in the passing of time. Only a soundproof room, a Brusse ls carpet, a director's table and six chairs, but it is the setting for scenes that will have dramatic outcomes. The National Bank, the only Na tional Bank in Orlando. is developing it& plans for the new building which its very rapid growth makes imperative. It will be erected just as soon as existing leases expire. The bank owns the property it now occupies and has ac quired long leases on the prop erty adj o ining its building and! extendinl?' to the northwest cor ner of Orange avenue and Church strPet, the lea:

Bank was organized and opened to the public nearly two years ago, the institution, through all it as well as the fine buildmg itself, immediately created new values m its vicinity and crystalized a new business center. When news leaked out that the bank would be built in West Church street, property values within two city blocks imme d iately and within the year at least fifteen brick buildings, with probably fifty storeroomsl have been bui!t there. It has given that ocality a new and definite interest. With the growing of the city in size and importance came the newspapers to chron i cle events and give them their setting and value. So tir:>t came the Star, which was merged with the Reporter, becoming the Reporter-Star of our day. In 1913, the Sentinel was e s tablished as a weekly, becoming a daily in 1916. The Sun, a R epublican weekly, began its existence two years ago, and has had more than local recognition. There is still living in Orlando one of the pioneer women, b : g of heart and generously hospitable, whose home was op e n to the travelers before hotels were thought of, and who, having t he courage of h e r con viction s followed her own maxim, "There's money in boarders if you fee d 'em well, but there won't be any if you don't put a chunk of pork in with the cabbage." The San Juan-the rest of the name has been lost in the forty y ears of its hi story is now the oldest of the Orlando hote ls, and the story of the hotel, with that of the peo ple from all parts of the world who have spent more or less time there, would tell much of the history of modern Florida. One could listen long to the old-time mam my, housekeeper during the early days of the Beeman ownership and toward the end pensioned with the one res ponsible duty of "taking care of Marse Harry's China." She may not have known what it was all about, but she knew well when things of importance were happening. When the San Juan added a couple of stories, a few years ago, skeptical folks questioned the wisdom of such extravagance. Then came the eleven->

WATCH for FLORIDA the MOVIES tn LEADING STARS OF THE FILM WORLD MAKING PICTURES IN SUNILAND B y SHELTON S MATLACK Studios plant l ease d from Feb. 1 t o April 1 to make a ten-episoqe serial entitled ".Sunken Silver," whi : h w ill be released in t h e first-run theatres o f the country on May 10, under present plans. 'Ihe story is based on a novel by Albert Payson T er hune entitled "Black Caesar's K lan and deal s with the efforts of modern of the famous old pirate to recover the treasure which js supposed to be hidden in G l oria Swanso n enjoyin!' the sun s h ine at Miami Beach Meighan is a sister of the w e ll know n and w id e l y beloved Blanche Ring. Although there have been a number ot divorce scandals among p ersons high in the scraen wor. d durin g the last year or two, the spirit of com radeship which exists in Mr. and Mrs Meighan, as exhibited in Miam i effe ct ually disproves a n y stories of possible misunderstanding between them. FLORIDA du1ing the next few months will furni sh the world of filmdom with its quota of thrills, as many umts from nationally-known organizations are at work in this state. Miami is one of the centers for these activities and persons familiar with that city's beautiful back grounds, both natural and structural, will be o.1 th e .ookout tor sce nes wh1ch they will r e cog n ize. Meanwhil e Miami is b eing thrilled by having within its borders a large number of staga and screen iolks of im portan ce, a ll of whom agree that this is only the b eginning of big th. ngs in F lor ida's future film history, and that within a very short time p erm::.nent studios will be maintained in th,s sLte by most of the larger producers of the East. Among the stars thus enthused is Th-omas Meighan, who remains one of Para mount's p r incipal drawing cards and who can b e calculated to know whereof h e speaks. Mr Meighan s opinion is that such good results are being ootained in Florida this winte r that g eneral attention wil l b e given the state's advantages by the leading producers. He cannot, of course pledge Paramount's future policy in this regard, tbis rests with the executives, who must count the cost of giving up the expensive investments which have b ee n made in the West, only to fin d a much more de sirabl e field closer at hand. Mr. M eighan has been through the big pressure film mill for a numbu of years following his s p ectacular brea k into ge n eral popularity in "The Miracl e Man," which als o brought to light the talent and beauty of Betty Comp s on. H e followed this success by bein g the English butler in De Mill e s "Male and F emale," which went over equally well. Sinc e that time Mr. Meighan h:1s b ee n almost constantly under the kl e igs and has taken parts requiring a wide variety of genius. H e has had little time for rest, and his visit to Miami the early part of February was the s ignal for a compl e t e period of r ec reation. Mr. Meighan was accompanied by Mrs M eigh an, known to the stage as Emma Ring. Mrs 22 While in Miami Mr. M e ighan, who was registered under hi s own name at the Flamingo, had to go to extremes at times i n avoiding attempte d annoyances on the part of fans and curiosity seekers. In quiries at the desk always revealed that Mr. and Mrs. Meighan were "out" and that it was not known when they would return. The truth as eventually deve loped, how ever, indicated that there was no subter fuge about this and that most of thei r time was spent in yachting, golfing, polo a n d attending the horse races at the new Miami racetrack. At the Miami oval Mr. and Mrs Meighan m e t Gilda Gray. Mr. Meighan when h e was finally reached by interviewers proved by his cordiality that he was not trying to be e xclusive but mere ly seeking to avoid p etty a nnoyances. Mr. M eighan was joined earl y in March by Li l a L ee, one of Paramount's constella tions, who arrived in Miam i from New York to film the exterior scenes of an original story by George Ad e Mr. Meighan con f erred with the famous author of "Fables in Slang" at the latter's winter home at Belleair about making the exterior scenes in some small town on the W es t Coast, of Florida, but it was finally d ecided to pro duce it at Ocala. The p icture was filmed unde r the working name of "Old Home Week," which may be changed before the film is r e leased Victor Herrman directed the picture and in the cast, besid e s Mr. Meigh a n and Lile Lee, were Lawrence Wh eat, Max Figman, Charles Sellon, Banks Winter and other Famous-Lasky players. During the week spent at Ocala the com pany staged a b e n efit dance and raised $2,500.00 to equip the children's ward of the new Marion County Ho sp ital. Dance s with Lila L ee were auctioned by Mr. Mei g h an for more than $50 0. 0 0. Anothe r exp erience d film man who is pl e a se d with what h e has found in Florida and Miami in particular, i s George a: Seitz, who i s credited with having made more s e r i als than any other director in the world .. Mr. S e itz, with a unit of thirty-fivE> professiOnals from Pathe has the Mia mi Si.rrid H olmquist the Mary P ic k f ord o f Europe," at the Miam i race track


the Florida Everglades. A crook who e n Mr. Terhune has lai d the scene of hi s follows him present the e lem ents which h e lp the mys t ery along, but in the last epi s od e Mi ss AJ,ene Ray, leading lady, i s won by the sec r e t servi ce agent, played by Walte r Mill er, and the v illain, Frank Lackteen, i s completely worsted. Mr. Terhune has la i d lhe s c ene of his story in and about Miami, which was the reason for making the picture in that city. B efore writing it h e made a personal visit to Miami and made u se of a large number of local es that actually exist and which h e has d escribed at s ome l ength. These locations h ave b ee n ch ecked up and found in n early every case by Director S e itz, who has stag2 d the action in the exact p laces m entioned by the author. Mr. Terhune who i s a lover of animals and is the author of a syndicated series "All Abovt Dogs," which runs i n the magazine section of many Sunday newspapers, gave liberal opportunity for the u se of an intelligeT!t dog in this story, and J ean Bronte, beautiful colli e who i a known to mi lions of film fans ov e r the country, has b ee n brought to Miami to take these parts Director S eitz declares J ean will do exactly as told and in s om e cases even anticipates what is wante d of h e r. Mis s Ray' s P ersian cat als o is u se d in s om e of the scenes. The opening of "Sunken Silver" will present a gorgeou s s p ectacle, according to Di rector S e itz and Production Manager L e on J. Smith. Cameramen in a seaplane made a mov in g panorama of Miami, Biscayne Bay, the causeway and M iami Beach from the air. This occa si on i s the fir s t time fiv e cons ecutive lap diss olv es have eve r been made from an airplane successfully, it i s claime d. G eo rge B. Seitz, although his name t>een prominent in moving picture, fol" Mr. and Mrs. Thomas Me;chan apent a number of weeks at Miami. Mrs. Meighan is a sister of Blanche Ring years, is still a young man in appearance. He is a veteran in the seriJ. I business, hav ing put on s uch pwneers as "The !'erils of Pauline" and "The Adventures of Elaine," followed by "The Clutchmg Hand' and "The My s t erio us Shadow. '1'hese pictures opened the ey es of both pub,c and produc ers to the possibilities ot tilm and establis h ed the serial on a successlUl basis. In the old days, it is r alate d, Mr. S eitz wrote hi3 own scripts directe d his productions and acted star roles, do n g the worl' of three men. This was too great a stram, and h e gave up both the preparation of scenario s and the doing star parts to d zvote hi J attention exclu i vcly to directing. The pre s ent picture, "Sunken .Silver," waa adapted for the screen by L e on J. Smith, who r e c zntly had the painstaking and respons ibl e job of preparing 1or moving picture s the play writte n by Poli ce Commis s ion e r Enright of N ew York, in which many N ew York police, fir eme n and detectives took part, and whi ch reveale d the effi ci ency of mo dern police method s Far from b eing dead, as some critics proclaimed a few years ago, the serial is r e ally more in d emand at the present time than ever b efore, according to Mr. S eitz. This is du e to the fact that it has b ee n placed on a much higher plane than was pos s ibl e in the first few b!ood-curclJ:ng serial prorluctions. "Sus p ense is attaine d now," h e said, "not through having the heroine tie d to a railroad track in front o f an on-rushing train at the end of every chapter, but through the action and reaction of characters taken from real life showing their effects upon each othe r and the eff ects of their struggles with their particular problem s. In short the serial is now on th:'l same plane as a fir st-c l ass book or mag azin e." Interior of the Miami Studios, showing the fi:ming of a sce-ne in "Another The scene is a reproduction of West Fifty.fifth Street, New Yo:k 23


Technical ataff of Geora-e B. Seltz' unit of the Pathe company discusainathe filmina of an aerial panorama of Miami to be used in the Pathe feature "Sunken Silver," produced in Miami While all the resources of the Miami Studios are being at present rendered to l1r. Seitz for the production of his serial, arrangements are in progress for eight stories of different kinds to be made there very shortly by Walter F. Tilford, who leas ed the studi o s last winter. Through in progress at this writing it is b elieved by Maj. B. L. Smith, manager, that the studios will be k ept in operation twelve months of the year, instead of only three or four months as heretofore. In short it is to be a permanent and steady industry, furnishing employment to a large number of pers ons. Among movie actors most enthusiastic about Florida at p resent is Johnny Hines, nationally known film comedian, who bas just completed making exteriors in Miami for a forthcoming production which has not yet received its final name. The story in which Hines play s the principal char acter is built up around the driver of a pickle wagon (which may have been sug gested to Hines by the similiarity of his name to that of the pickle king). Through the machinations of fate the driver is forced into a position where h e must lead a revolution in a Central American country. He through a large number of hairraisin6 adventures and narrowly es cap es being sho t at sunrise, finally landing back on the pickle wagon where he started. This sour ending is somewhat sweetened by his .24 winning the hand of the heroine, Sigrid Holmquist, who is said to be a double of Mary Pickford, and who has been lab eled "The Mary Pickford of Europe." For the filming of a production of this nature Hines needed a large number of good exteriors suggesting Spanish-Ameri can life, and he was able to find just what he wanted in Miami, where Spanish archi tecture has assumed such proportions as to be nearly 100 per cent of the total of new resi dences and hote ls erecte d. At Coral Gables, where the Spanish motif has be e n well worked out, and where stands a houst! which was declared by King Alfons o XIII from a photograph, to be p articularly typi cal of his country, a great many of the revolutionary scenes were made. Besides the residences and public buildings in Span i s h style, Hines found stone walls, foun tains, plazas and palm trees scientifically landscaped, so that he did not have to construct or fake anything. The only difficulty Hines had, so far as I am informed, is in finding the type of building which wonld represent the capitol of the unfortunate country against which he was to pit his military forces He had to fall back on the Scottish Rite Temple, Miami, for this. This build;ng has no dome or columns, but is sufficiently distinctive in its architecture to attract attention and serve the purpose. From what Hines said before he left, it i.:. generally believed that he will produce other comedies in Miami, at least the ex teriors. He has his studios on Long Island and probably will not build new studios here. Sigrid Holmquist was a center of inter est in Miami during her visit and was hoa ored with many social attentions. It is the first time she had ever appeared in a comedy, as her parts heretofore have been in more serious pictures. It is understood she con sented to the com edy role partly as an experiment and partly to be able to spend several weeks in Florida during the middle of winter when the North was shiv ering under several feet of snow and ice. Miami weather has b ehave d itself splendid ly this winter up to the time of this writ ing, as straw hats and white pants b een appropriate every day. Plans of tremendous importance to Miami have been announced by H. M. Hork beimer, pioneer California film producer, who states he will build a film city covering 100 acres with ten motion picture units, an exposition building with a seating capacity of 15,000, an 800-room hotel and 600 bun galows for employes. The entire city is to cost $5,000,000 and buildings representing 11,000 style! of architecture will be erected as exteriors. Three thousand persons would be given employment. According to Mr. Horkheimer he will bring five produc tion units of his own from California to


M iami and will lease the other five stu dios. These plans were given out to newspapers after a three-months survey of the city, Mr. Horkheimer sai d. With the wide variety of scenery available both natural and architectural, believe, a city such as de s crib ed by Mr. Horkheimer ought b e a cess if constructed by the nght parties and properly handled. They tremendous possibilities along t.his hne and b elieve that if Mr. Horkhe 1mer should fail to carry out his plan, others with ample capital are sure to step in and do it with very little d e lay. Any s t e ps. of thi s nature on the part of w e ll-establi s h e d concerns such a s Paramount, Pathe, Goldwyn or Universal it is said, wou"d meet with prompt r esponse and coopera t ion on the part of the community in general, and every Miamian would take a personal delight in h elping to make the film city a reality. An interesting d eparture which is promi se d for Miami is that it is to be place for the filming of a sequel to Sn Two scenes on "location" of Johnny Hines and Sigrid Holmquist, stars in a Miam:. .. made comedy of a C entral Amer ican revolution. Flori d a locations were ideal for this picture Arthur Conan Doyle's story, "The Lost World," which had its film premiere on Broadway recently. This is d e finitely by Watterson R. Rothacker of N ew York, who spent the month of February at a Miami Beach hotel in preparation. Sir Arthur's deals with the di s covery of a certam plateau in Africa on which are found living the animals which existed in the world several million y ears ago, among the m the pterodactyl and dinosaur, the latter the prede c essor of the prese nt el ephant and about fifte e n times as large. The party which dis covers the"e a:uumals makes a fight for life, and the story e nds in a way which l eaves a op ening for a sequel. The ori story was filmed in Holl yw ood, C'll., b u t th e se qu e l is to b e made in Miami, Mr. Rothacke r says. In the story which i s now being sh own audie nc es n ightly on Broildway, star parts are b eing play e d by B ess i e Love, Wallac e Beery, L e wi s Stone and Lloyd Hug-hes. The strange an itr!als whic h dilt e bnck to the daw n of eart h s hi story, and .. who se a1e n ow found onl y i n d ee p rock strnta, are made to aC't a nd li ve before the eye s o f the audience. How this is done (Continued on page 62) 2S


Florida Will Become Our Richest State Say s ROGER W. BABSON AMERICA S GREATEST STATISTICIAN OUTLINES THE VITAL PROBLEMS WHICH MUST BE SOLVED IN AN INTERVIEW with JOHN A. DAY FLORIDA today i s l ik e. a boy i n short pants. he state m 1ts entirety y e t to fin itself and to plumb all 1ts poss ibilitie and potentialities I am firmly convinc e d at in the long run Flor ida will com e out satis factorily. This is the trans ition ra. h e youth of today is learning and training t he mature citi zen of tomorrow. I be1i that Florida w .ll bec o m e til e ri c he t state i n the Union and on e of the mo t populou s But certain crise s must b z f .. o n te d and olv e d and some traditional p racti ce s mu t b e vio late d to g a in thi.> goal. The o l d must g iv e before the n e w W e a k n es e s must o e strengthe n ed. D efects mu s t be r e medii!d."' Rog e r Babson was sp e aking. We w e r e sitting in a comfortable un pal'lor in h i s attractive hom e at Mountain Lake peak of Iron Mountain, the hi g h es t point m Florida, the pinnacl e b e twe e n New J e rey and M e xico alon g the Atlantic and Gulf coa was visibl e in the distance. The mirror-like surface of Mountain Lake g li s tened in the opposite direction OutsidE>, a g entle bre eze tirred the palm, oak a nd pine trees B ermuda grass lawns were bathed in sunshine Eve n nature appeared contented and restful. The r e gion wa s a hav e n a utopia of dream come true. 'fhis marv lou Mountain Lak e c olony in the rolling and rid g e section o f Florida i s som ething quite diff e r ent in state w i d e g e og raphy. You imagine yourself back amid, t the hi g hland s o f the Car o linas 'l h e and vi stas are superb. The ado rnments of nature are adequate. Man do e s not have to hire expert land cape arti ts in the n e igh borhood wh e r e Mr. Bab on li es. Natur has shap e d and mould ed d e si g n e d and colore d. Ma t e r i u l cre atiOn s are the 1esul t. In thi s port of contentment r es id es on e o f Am.:r ica's ou tstanding statisticians -a man who has master e d national facts and figure s. He i the Columbus of t h e of usiness figur es H e i s a s kill e d inter preter of the se data. Ju t a coming e v ent cas t their hadows potential prosperity 01 failure are r eflecte d in the trends of bu s i n e ss and the fluctuations of tatistical bal ance. For many y ears Mr. Babson ha3 scrutinizing l y tudi ed the busin es s a ssets of these whol e Unite d States Latte rl y si nc e b e coming a citiz e n of Florida, he has b ee n in v e stigating the resources an i com mercial, indu strial and bu in e ss future of Florida. The e i s no man in the country a s well qualifi e d a s Mr Bab s on to w eigh Flor ida and to pr di e t what will occur south of the freezing point, a d e c a de or a score of year s h ence Florida home of Mr. Bab5on's oreanizalloA at Bab5on Pa.rk 2 6 ROCER W BABSO A s on e would have gone to a soothsayer in the days of the ancients your writer w ent r e c ently to visit Roger Babs on to have a frank discu ion with this busine s s authority about Florida's potentialities: After tating my mi s sion and accepting the ho spitality which Mr. Babson courteously extende d I lis t e n e d attentive ly as this ex p ert plunged into the analysis oi a subject which i clo e to hi h eart. "In all America one man out of every 20 i s a builder, a creator of additional wealth and civic a ts. The Dec laration of Independe nc e states that all men create d free and equal. Theoretically, this i s true From a practical standpoint, it i not true The creative wo r k of the entire Un i t e d S tates d e p e nds sole l y on a c ertain group of p e ople that compo s e less than one-twentieth of our entire population. The y are the builde r s The y ar the pio neers of progress and d e v e lopm ent in new localiti e s and s ection The y are the clas s of peopl e who are most n e ed e d in the jn ten iv e ettle m ent of Florid a "The reason that I am s o interested in Florida i s b ecause I am po itiv e that these g r eat American build e r s can adp an aver age of t e n y e ars to their lives of u sefulnes s by s p e n ding t h eir w inters in our southernroo t tate There are 5,00 0 ,000 people in th United State s who are the creators and promote r s of civic and commercial project which add to our national w e a l th. I would lik e to bring each and every on e of them to Florida to spend the winter. To add ev e n a few months to the life of a g r at man-a person of national and in -


ternational prominence i s of inestimable importance But to add several or many years to the utilitarian e xist enc e of great groups of famous people-that is an enterprise so astoundi ng in the r esutts which it would effect as to outrival the imaginings of another Jules V erne. state's muck lands and ( 4) r eforesta tion. "If a practical m ethod of pre serving citrus juice as well as the fruit can be worked out," continu e d Mr. Babson, "a twe lve month's market will be provided. As matters stand, the industry 1 s vitally im p e d ed in its growth b ecause the marketing p eriod i s limite d to three o : four months 'Gluts' are encourage d where fruit of any kind flows to market unde r cong estion on a r estricte d s ch edute Orange juice i s now the only known fruit juice which can not be preserved. A great in ve stigat. v e and r esearch campaign should now b e fathe r e d by Fwnda' s citrus industrv to solv e this s ci e ntifi c riddle. P e rson a!ly, I f ee l c onfident that the probl em can be s olv e d. It will take painstaking work and, perhaps, years of research. But, in the long run, I a m confident that Florida on:nge juice will ride to northern markets in glass bot tles or othe r h ermetically s e a :ed con-tainers. "The active business life o f the average American man of affairs is 40 years By inducing this man to live in Florida from four to six months in the year it will be possible to increase h is comm ercia l longevity on e-fourth Visualize the value to a state if the aggregate live s of h e r most distinguished ci t iz ens cou l d b e augmente d 25 per c ent. Then t ranslate these estimates into data for our w hol e nation. A monumental piec e oi' work would be consummated if the li ves of all Amel ica's men of the current per iod could b e increased one decade I am confid ent that enjoyable and healthful winte r s spent in Florida far from the region oi s l eigh b ells and snow s ho vels will y i e ld such incalculable returns Tha is why I have worked to interest the really great m e n of the United States i n Florida. It is m ost gratifying to m e personally to feel th'lt I have b ee n successful in bringing many, many millions of dollars to Florida which have b ee n p ermanently in vested in Floridian l a nd s and projects. "There are at leas t 5,000,000 resi dents of the Unite d States who can afAmerica's great statistician out i n the Florida sunshin e he loves "It iJ my op :nion that the Florida Citrus Exchange s hould be f eaturing s ci e ntific research of this character a s its mo s t impo 1 t :mt work. In this day a .1d a ge of wond erful human progress, it is n o t s uffici ent to say that a certain thin g cannot b e done. Y ears ago, the p e opl e said that man would never fly, would n eve r co mmunicate lon g disford to com e to Florid a e v ery winte r and live on their incom es whil e h e r e and store up adde d energy and longevity a s a result of their freedom from the ordinary i.l s of the cold climate winte rs. Onc e these people have formed the "Florida habit," the y will become so inte r est e d in the state that they will work for its progress and advancement. They will invest h e r e their wealth which will be free from inheritance taxes and state income taxes As a colony of creators, they will be scattered broadcas t over the Floridian map. Accompli s hm ents such as they will work are the achie ve m ents which will transform Florida into the richest state in our American union o f states." "The time has not y e t arrived when poo r people can migrate to Florida and, unaided, wor k out their own financial salva t ion. I am sure that that era will com e in the future d eve lopment of the state, but it has not y e t arrived. It is a ve1y poor po:icy to attempt to lure people to Florida by fal se pretenses. My contention, at present, is that no p e r son should com e to Florida a s a resident unless, he or s he has s uffici e n t income so that he or she can live on its annual returns. This of course, excepts skill e d artesans, workme n and experts who have arrange d for year-'round e mploym ent at profitable salaries. Florida, however, injures itself where in a n y manner, it attracts settle r s who can not take care of themse lv es afte r they arrive here or who will becom e antagonize d if they find cond itions south of G eorgia otherwise than 2s r epresented. "I am off ering suggest: ons that are vital to Florida's potentiality because my Jov e for the state in which I now live i s the aff ection which a father has for his child. I want Florida to develoJ? along sane an :l sensib l e line s I do not want any setback> to interfere with this log ical, conservative growth. I b e lieve that the time for pre paredness is the present -that Flor i : ia should work out her proble m s as the state dev e lop s and work them out in a way satisfactory for posterity and p erpetuity You c a n not s ucc ess full y dodge any issue b y patching it up temporarily. The b est time to make a critical decision i s ; n the beginning." Mr. Babs on cited the illu stration of Cali fornia's upbuilding as an example in case California was built and d e velo ped b y peopi e of m eans who had financial incomes ade quate to carry the m over t:1e adol es c ent p er iod whil e the young state was winning it3 pion ee r way. Wha t was true in the case o i California applies with equal force to Florida with the ex c eption that initial conditions in Florida are much more favorable than they were on the Pacific Coast a h alf-century ago. "Florida is today the fin es t place in the Unite d States in which to live," s aid Mr. Babs on, "and it is al s o the bes t place in the country in which to grow citrus fruits Climate i s a wond erful asse t, but climat"'! alone can not engender prosperity unless its advantages are most efficiently u tilized "What are the greatest proble ms of Flor ida?" was aske d. "The r e are four fundamentally e conomic problems which are outstanding," was the reply. "They mus t be s olv e d e fficaciously. Their attack should be fos t e r e d immediate ly. I will r e f e r to the m in regular order. They are : ( 1) the preservation of citrus fruit and citrus fruit juice ; ( 2) the manufacture of durable c e m ent from Florida sand ; ( 3) drainage (!n d of the t ance s o ve r wires or through the ether !\nd would n eve r ride in a horseless car l"iage. All these things however, have com e to pass Scienc e now wi l l not even attempt to predict what will result in the future Daily at patents ari! i ss u e d for remarkable new machines and proces s es. Potential inventions and discov eries may totally e clipse any present ac complishment. And b ecause of these won d ers of mod ern s cienc e I maintain that it is shortsighted for any man or group of men to say that it is impossible to preserve the juice or fruit of oranges. "Despite that Florida is the best place in America for the production of citrus fruit, it will not be until some assure d method of preserving the juice and canning the by-products i s perfectc.d that the indus try will develop to the maximum. The Florida Citrus Exchange is concentrating its efforts to increase the prices which the grove own ers realize from their lusciou s tree crops The hi story of worldwide mark eting shows that no monoply ever existed for any g reat len gth of time on the policy (Cont:nued on page 58 ) In this comfortable home overlooking Mountain Lake Mr. Babson and family spend their w inters 27


UNCLE TOM'S CABIN CRUISER Story of Alice's Visit to America's Wonderland rwith Other Notables ALICE bad no soon e r b ee n shown t o h e r sta teroom by an od dlookin g colored girl w ith a huge red ribbon twisted in her c r inkly hair, than she turned to the Red Knight with questions. "Who's boat is this?" she asked. "This is Uncle Tom's cabin-cruiser," said the faithful Red Knight. "Well! Well !" exclaimed Alice ; I knew he had been sent down the river' but I never thought it was in Florida. "Yes," said the Red Knight, "The azine of Florida presented him w ith th1a boat, and he's taking a trip and naturally wanted us along. We are probably the 28 By JOSEPH FA US Illu.trared 'BJ K,._!1111ttll most famous of all the many notables aboard." "l guess so," admitte d Alice, quite unegotistically. "But who runs the vessel?" "Uncle Tom is the captain," replie d the Red Kn ight; "Mister St. Clair is the firstmate; Little Eva is the h ead waitress; Eliza i s in charge of the ice-box-you know, that is her specialty; Topsy-that's the one who showed us h ere-is the chief steward, and the guests h ardly ever miss anything, so I hrnr." "Who's the chef?" asked Alice. She was beginning to feel hungry. "Simon," answered the R e d Knight. "Not S i mple Simon who m e t the Pie-man?" r eturned Al i ce in great d e light. "No," grinned f h e R e d K n ight, "Just Simon L egree He's f a m ous ior his hot dogs You see, he used to k ee p the blood hounds hot on the trail; now he keeps them hot on the grail." "Y-e-s," said Alice, rathe r puzzled. She always hated di s cussions about sausages. One was never sure of his ground, as it were-that is, if they Wt:r e ground sau sages. "Let's go up on deck," she proposed A few minutes later, coming out on the promenade deck, she was surprise d at the many strangely appareled people she saw there, lounging about the rail and in the


Dashinl' Paul Revere c h airs. There was one lady, she noticed w .th a blu..,h, who eve n had no,hing on. 'l'nis p erson was engaged in animated conversa t i on with a trowsy-faced, bow-ILgged man, from whom, as Alice and the Red Knight pa sse d by, eman a t ed a d e cided.y "horsey" smell "Who are they?" querried Alice of her companion. For once the usually reliable Red Knight was stumped. "We'll ask the captain," he said. "There he is in that chair, all by himself." Sure enough, the old fellow was a lone; and the two went toward him. Uncle Tom was clothed in a gay, blu e uniform; on it w e r e many glittering gold buttons and rows of gold braid. H i s half bald old head was covered by a big blu e and-white captain's cap. H e was snoring in his comfortable deck-chair, but as Alic e tapped h i m gently on the shoulder h e awoke "Bress mah soul!" he ejaculated. "If i t ain't li'l' Alice sho nuf! Whe r e yo' bin, Missy?" "I've been with Thor in Thunderland," polit ely explained Alice, "but I was lonely as Rip Van W inkle had run away from hi s wife and came there too, and he insisted on playing ten pins with Thor. Just r ecently," she added, "I've com e to the real Wonderland." "Wonderland?" repeate d Uncle Tom. "Says which?" "She means Florida," explained the R e d Knight. "Words whut yo' utters!" grinned Tom. "Yo' spokes a moufful den!" He turne d to Alice. "Kin I favorify yo' wid anythin', Mi ssy?" "Yes," said Alice "I'd like to know who those per!'>ons are there," and she nodd ed toward the two who were yet en2'aged in warm debate. Faithful Uncle Tom "Yo' mean de latly wid d e birthday suit and de gem'man wid de ho ssy smell"!" ask e d Uncle Tom. "Yes," said Alice. A w i de grin spread over the wrinkled, c h ocolate countenance "Dem's Lady Godiva an' Paul ReverP.," he grinne d. "Dey's bin argufyin' ever s i nce de boat left as to who:se could ride a h oss d e b es t. Lawd a-m assy !" and h e chuckl ed "Lissen," he added. A crow d had gathered about the two d ebate r s The silen c e save for tlwir v oices, was very t e n se. "I t e ll you," Paul R evere was d eclaim ing orato r : cally, ever s inc e I was knee-high to a gra3 s-hopper I've been riding hors es The n wh e n that great call came to that night of awful storm, rain, wind and ligiJt n ing, I was up and ready! For e l eve n long hours I was in the sadd le, spreading alarm that the Britishers were comin g. El eve n hours! he repeated dramatically. "Think of that! And the weather was terrible!" "I grant you it was a brave deed," cold l y ack n owledged Lady Godi va, q u i t e un abashed at the many gazes directf:'d at her fig-leaf-l ess se lf. "However, wh e n my hus band Leofric made that memora ble barg-ain with me, as a r esult of it I rode for seven t ee n hours through the streets of Coventry, Beautiful Lady Godiva where our tenants resided. Seventeen hours!" sh e accented it. "At a walk all the time!" sneered Paul Revere viciously biting off a big chew of Brown Mule. (He us e d that brand on ac count of its name). "Why, I rode up hill and down dale at a rate of fifteen miles pe r hour!" "You had a saddle," austerely remarked Lady Godi va. "I had not." "Anyone," d eclared Paul Revere, "could rid e that old fat nag you d.d. Even a baby! Besides, he added, with a con t emplative glance at her beautiful wh i t e limbs, "your legs are long enough so you cou l d get a good grip on the hor,e's b elly." wish," frigidly r etorte d Lady Godiva, "you'd u s e polite language in my presence." At which her companion flushed. There was a pause. Lady Godiva shiv ered a bit; night was approaching. "The air is a trifl e chilly," she said; "I'm rather cold. Eliza," she call e d to a colo!"e d woman who was limping b y, "fetch my bead s to roe." "Yas'm," curtsie d the o : d woman, limp ing away. "What made her crippled?" asked Alice aside to the Red Knight. "She and G eorge Washington were ing the Delaware one wintery n 'ght," he explained, "and she slipped on a piece of ice and got on her knee." "Oh !" said Alice. "Now," remarked Lady Godiva, as a few minutes later she placed the string of bead s Sweet Alice of Wonderland about h e r n e ck, "I feel s o much more com fortable. If only"-she r estless ly with her long hair-"if onl y my ears didn t show What was it you were about to say, J.\llh;ter Revere?" That gentleman had b een sulking. Now he declared hotly: "I'll leave it to a n y un bias ed party to d ecide it! You think I can't ride at a ll. You think you're a second Buffalo Bill! Let's a s k the captain who's th e be s t rider." "Surely," assented Lady Godiva with a cool little bow. "Uncle Tom?" call e d P a ul Revere loud l y "Says which?" the old captain straight e n e d up. "Who's the best rider?" eagerly queried Paul Revere. All the crowd d irect e d anxious eyes toward Uncle Tom. Now at last the long lived feud would be settled, and peace would reign again. "Yes who's the best rider?" sweetly coo e d Lady Godiva. "BarnE-.)' Uncle Tom. At the words the crowd, ith thE excep tion of Alice, the Red Knight, Paul Revere and Lady Gopiva, began to jump around the deck and sing hilariously: "Bar-ney G0ogl e, with his goo-goo googly eyes!" Through the gyration of legs and anns Alice descried Paul Re vere, w :tb his solicitously around Lady Godiva, her down the companion-way. Both of them weeping. "Where did Barney Google ride?" screamed AlieP., above the confusion, in the Red Knight's ear. "In the Sunday papers," yelled back the R ed Knight. "0-oh !" said A Ike slowly. What were Sunday papers? Oh, yes! They were the things h e r mother used on the kitchen s h elves The Reliable Red Kni&'ht 29


THE GREATEST MEN of FLORIDA DR. A A !y.IURPHREE---UNIVERSITY BUILDER B y G E 0 R G E H 0 A C Y THE most e conomically administe r e d state university in the United States a remarkable educational e s tablishment which, during the last 16 years has expanded from an enrollment of 4 7 students house d in two uncompl eted dormi tories to a student body of 1,468, who roam over a spacious campus improved with 15 permanent buildings worth $1,500,000this i s the outstanding contribution whi c h Doctor Albert A. Murphree unive r s ity build e r, has given to Florida, his adopte d state Now do not misunderstand m e and imagine that Doctor Murphree signed s e v eral ch e cks and by strokes of hi s p e n brought into b eing the k eystone of Florida's educational s y s t em. No, the miracl e was wo r ked in a much more romantic manne r. D octor Murphree is the kind o f a gentleman who m w e r e h e prodigally rich in worldly goods would judiciously di stribute from his bounty for the upbuilding of education and scientific advance m ent. But during the trying years that this in t ernationally known educator has been building bit by bit up Gain e sville way, his financ e s have b een those of the a verage university executive and professional t e ach er. No. Doctor Murphree has raise d one of Dixieland's most picturesque and practical universitie s by proving to a hardheade d l egislature s t e p by step, that the in stitution was worth whil e and was consummating profitabl e a chi e v e m ents. Two hundre d pounds of s t e rling hones ty, six f ee t of up standing de t ermina tion, with a winning s mil e a h earty h andshake and the fatherly tendernes s which makes him the coniid::mt advisor of the ent: r e stud ent body, this educator of Sunny Florida is a man of wid e vis ion and a talente d translato r of pote ntialities. By the force of hi s w ill and the powe r of hi s marve lou s m entality, he has won his way t o the forefront among southern 'l !ld national educators-and the going has b ee n d i fficult a ll alon g t h e course Latterly your write r made a 1 ,200 mil e motor t r i p to the Uni v e r sity of Florida at Gain es ville to talk w ith Dr. Murphree and hi s a s sociate s and to in spect the Stat e Uni v e r sity. Fami.iar with th2 great state institutions of Cali f or nia, Wiscon s in, Illinoi s Mich i g a n Ohio a nd N e w York, the w rite r w a s surpris e d to find that Florida, form erly known as the "baby .st a t ( unive r sity" was a s malle r r e plic:l of the older e stablishments with indicati ons that would outs t r i n many of the other 4 7 state un1 v ersitie s in the n ear future ]i'or a t Gaine> vill e Doctor Murphre e i s striving to solv e Florida's educational and research proble ms jus t as the state universities of Califo r nia and Wisconsin are aiding their res p ective state s to greater greatn ess If you recollect som e months ago when the D emocratic party l e ade n 3 0 EDITORIAL NOTE This is the fourth of a ser ie s of l i f e stories of the ten men selected b y the r e aders of SUN/LAND Maga z in e as the "Ten Greatest Men of Florida -men who have done the most to w ard the progr e ss and d evelopme nt of Florida. Senator Duncan U. Fl e t c her's life s tor y w ill ap pear in SUA/LAN D for May. we r e canvassing their ranks to s e l ect suitable candidate s for presidential nomination, William J ennings Bryan r e comm ende d Doc to r Mu rphre e pres id ent of Florida's state university for that honor. President Mur p h r e e a g a i n s t the protes t s of h i s innumcl abl e frie n ds d e clin e d to see k the D e mocrat i c nomination. H e so to sp e ak, has con s e crated hi s life to unive r sity work. Poli t: c a l glory will n e v e r temp t him from hi s cho se n p ath. Albe it, howe v e r, i f the D emocrats had b ee n able to s ecure the con sent of Do c tor Mu rphre e for a try at our national D OCTO R ALB E R T A MURPHREE pres idency, the y could have selecte d no American who would have be e n more worthy of the po s t nor who would have more creditably upheld the standards of hi s party and-if e l ecte d would hav p d i r ected the r eins of Uncle Sam' s incomparable Gov ernment. Presid ent Murphree's offic e at Gaines v ill e i s radically differ ent from the b11s in e ss h eadquarters of the g eneral run of univ ersity executives in that it is readily acces s ibl e to the student body. You would l' eally b e amaze d to see the numbers of students who stop in to s e e Doctor Murphre e d a ily to consult with him about the proble m s aHd p erplexitie s of their daily undergraduate activitie s H ere is a coll ege president who r e ally i s fo s t e r fathe r to his flock. Doctor Murphree takes p ersonal interes t in the ;tm bitions and aspirations of each of hi s l:'tu dents "What was the mo s t difficult a s d gnnwnt you e v e r had?" I inquire d of this man of l ette rs. "To earn m y way throug h coll e g e," h e r e plie d without an instant's hesitation. "I was on e of eight children-five boy s and three girls," h e continue d "I was born in a s mall village n ear Gadsd e n, Alabama, wh e r e I attende d s chool and sp ent my bo y hood days on a farm. My father who was formerly a captain in the Confe d erate Army s ent me to the Walnut Grov e Acade my, but he was unable to pay my e xp e nses throug h coll e g e I assumed the burde n of financing my education. First, I w ent through the P eabody Colleg e at Nas hvill e T ennes s e e, and late r compl e t e d the four-year course at the University of v ille. I taught summe r school in t h e hill s a t a salary of $ 22 a month, w id books worked in t h e harves t fie lds in K a n sas and N e b r a s ka. and worke d on Alabama and Tennessee farms during t h e vacation p eriods in orde r to earn enoug h mon e y to pay m y colle g e e xp e n ses During the s<'hool year I se r v e d a s j a n itor fo r :'l w eel< a nd p erformed othe r odd jobs I a l s o se r ve d a s g a t ekee p e r at the Mount Eagl e Lake in T ennessee one summe r D esoite that h e had to work hi s way throug h s chool, Doctor Murphree found time to participate in athl e tks. H e was catche r on the Nas hvill e n i n e was on e of the sprinte r s on the track team ancl serve d a s substitute on thP. f o o t ball el e ven. During hi s last two yPa r s in h e won a s cho ) a s hi n worth $100 a y ear and rai l road e xp ense s to and from h i s home in a comn etitive exam ina tion. It co s t Doctor Murphree $ S25 a v ear to finance his educa t 'on. He earne d a ll this mone v without n e gl ecting his scholas tic work. for h e fini s h e d a s fir 't. and honor student in a class of 78. Alb ert Murphree was on e of the star tenors on the Nashvill e Uni v e r sity gl ee club. Even today, back at the campus of hi s Alma


The Un:versity of Florida student is recoznized as one of the best in the South M a t er, the story is still told about one con c ert in whi c h Murphree took part. It s o ha. p e n e d that the r e was a c ertain pr. acti::al joker in the gle e club that year. During this particular entertainment, the joke r prod uc e d a pocke t rule r and m e a sure d the wi dth of Murphree's mouth as h e was s in g ing high notes The audience s a w what the fun-make r was up to and became con Vulsed w .th ta ugnter. l he conce1 t broke up in a storm o t mirth and Murphre e u e citl e d that the p ath of the professional entertaine r would n e v e r b e his It was in 1 8 9 4 that Doctor Murphree was appointe d principal of the hi g h school at C l eburne T exas The followmg year, the young instructor came to Tallahassee a s professor of m athematics in the old We.:;t Florida S eminary. Two y ears later, at the age of 27, Mr. Murphree was appointe d presid ent of Florida State College. The same year, he marrie d Miss J ennie H enders on, daughte r of Colone l and Mrs John A. H enderson, of Tallahasse e After Herv ing a s presid ent of Florida State Coll e g e for Wome n for fiv e years Doctor M urphre e returned to the Uni v e r sity of Nas hvill e wh e r e the d egree of mas t e r of arts was g r ante d to him. A h alf d e c a de later, Rol lin s C o llege conferre d upon h i m the rlegree of docto r of literature In 1 919, the U n i versity of Alabama a lso conferre d t h e L.L D. degree upon Doctor Murphree i n r e co gnition of his epochal attainme n t s in improvi n g educational conditions in Flor id a. Previous to 1 9 05 t h e r e w e r e si x stat e e d ucational est a bli shments i n Flo:ida. The y included: the Eas t Florida S eminary e s t a b li s h e d in 1 8 52 at Gainesv ill e the W es t Florida S eminary in a u gurated in 1856 at Talla h a ssee, the Florida A gricultural Col l e g e founde d at Lake City i n 1 884 the Sta t e Normal .School a t D eFuniak Spri n gs, the Southern Florida College at Bartow and the Florida A g r icultural Institute in O s c eola County The Buckma n Act p as sed by the state legislature in 1905 merge d these s ix ins t itutions of l earning into t h e Florida State Unive r sity at G ainesvill e and the State Women's College at Tallahas se e Do ctor Murphre e was selected unanim o u sl y by the Sta t e Board of Control and the Sta t e Bo ard of Education a s president of the newly forme d State Women's College For four years D octo r Murphree s ucc essfully guided the d estinies of this institution, and then he was c all P d to the presidency of the University of Florida a t Gainesvill e The r e h e has e r ec t e d a s e m piternal monument to his greatness in t h < l guise of Florida's modern c ente r of l earn in g arts and s ci ences Whe n the Unive r sity of Flo rid a c a m e into b eing jus t a sco1 e o f years ago, the c ity of G a in esv ill e was cho se n as its b ecause that municipality presente d a b eautiful site of 604 acres f<>r the campus, made a cas h donation of $ 70 ,000 and als o absorbed the former Eas t Florida S eminar:; building s. The fir s t y ear of i t s e xi s t ence, the University of Florida h e ld classes at Lake City in the forme r halls of the Florida A gricultural Coll ege. The followin g year, the Unive r sity moved to wh e r e it h e ld forth in two unc ompl e t e d dor mitories. In fact, for the n ext three year s these structures house d the state s choo l which l 'emained practically stationary s o far a s progress iv e expansion and d eve lo p ment w e r e concerne d. Whe n Doctor Albert Murphree, the n e wl y appointe d pres ident took charge o f the Unive r sity in 1909, the enrollment con s i s t e d of only 4 7 students The duo o f dormitories serve d as living quarte r s, rooms and laborat o r i es for the l e s s than h alf hundre d students and the doze n of t eachers and professors Favore d b y t h e loyal support of the state l e g islature Do ctor Murphree, during hi s in cumbency a t G ainesv ill e has already e r ecte d and _equip p e d 1 3 p ermanent brick buildings o f har moniou s architecture a t an outlay of abo u t $ 1 ,500,000. The body ha s incre a s e d to an enrollment of 14 68 whi le the 10 5 profess ors and instructon now r esi d e nts in Gaines vill e are overworke d serving the n e e d s o f the collegians And, stra n g e to r e l a t e approximate ly NINE of EVERY TEN STUDENTS AT THE U NIVERSITY OF FLORID 1\ ARE EITHE R PAYING THEIR EXPENSES ENTIRELY OR IN PART BY THEIR PERSONAL A N D UNAIDED EFFORTS. Furthermore this r emarkable s t a t e uni versity i s OPERATED MORE ECONOMICALLY THAN ANY OTHER OF THE FORTYSEVEN STATE UNIVERSITIES IN THIS COUNTRY. "How is it," you naturally inquire "that Florida, the youngest of our state univer sitie s is able to outstrip the old e r American establishments in a regime of e fficient econ omy? Because Doctor Murphree has applied the thr i f t and s y s t ematic manage m e nt: to the operation of a state university which h e l earned during h is inte rcollegiate day s whe n by his p e r sonal labors h e earne d the funds to pay for his hi g h e r s chooling. Because the Unive r sity of Florida is con d ucted as a d emocratic institution fre e from snobbe r y p etty caste distinctions and t h e bickerings which gen erally are g er-mane t o inte rcoll e g iate li.fe. Here i s one student bo d y uni t e d a s a happy family t a u ght b y a corps of teache r s w h o pull to g.:::ther and c arry a g r eat overlo a d -all b e c a u s e a magn etic, enthusiastic \ (ade r di r ect'3 the m and in spire s the m with the s cintillating brilliancy of his id e a s and ideals. The r e is no othe r state unive r sity in the Uni t e d Sta t e s which e v e n r emote ly ap p roaches the r ecord of s elf-help Ltudents e s tablis h e d at G:1ine s v ill e For example p r e s id ent of the Student Body A ssociati on -one of the l eaders of campus life-was r e c ently h ead waite r in the Unive r sity Mess. Despite that h e was earning his w a y h e was the most popular fellow in the s chool. The r e a r e othe r cases a s r e marka bl e The democrac y develop e d a t the .state Unive r sity recognizes true worth and assay s it at par value irrespective of t he g arb or condition in which it finds the s e lfsam e The a verage p e r capita co s t of educating a student in the ave 1 age state university in this country i s $ 3 75 a y ear a s showr1 b y carefully compiled statistics. The average p e r capita c o s t of educating a stud ent at Florida Unive r sity during the pre si d ency o f Doctor Murphree has amounte d to le ss tha n $200 a y ear. This individual annual expe nse is but e i g ht-fi f t eenths as l a rge as the average for t he American state universities. Low salar i es for the scientists and professors, small overh ead, small main t e n ance cha rges and c orrespondingly cur t a il e d co sts enable the G a in es vill e school to e s t a bli s h and m aintain this extraordinary r ecord. "What are the g reat e s t need s of the Unive rsity at this time?" your write r a s k ed Dt'. Mu r p h ree during our r e c ent inte r view. "Mo r e t e a c h e r s and m ore clas s rooms, was the prompt response "The A ssociation of C o ll e g es and S e c o ndar y School s of the Southern State s has a s you know establi s h e d c erta in standards r esume d the educator. "Thus far, the Uni versit y of Florida has b ee n a bl e to satisfy these requi r ements But, at present, there a r e several of these obligations which we will n o t b e able to live up t o u n less the s t a t e l egislature comes to our aid. One o f the regul ations is that no professor nor shall teac h more than 1 S classe s a week W e have a number of professors who are forced to conduct 17 or 1 8 classes every week. Anothe r rule is that no class shall e xceed an enrollment of 30 students The r e are a numbe r of classes at the Uni v e r sity whi ch now contain from 35 to 50 studmts. "Our n e w budget," continued President Murphree, "calls for 22 additional t e ach-3 1


are located in Peabody Hall Florida Experiment Station offices and laboratory ers as well as a new building for the chemistry department and the College of Pharmacy, a new building for the State Plant Board and the College of Agriculture, and an addition to the Engineering Building. These demands are the very minimum required to improve the current congested condition. We have receive d hundreds and hundreds of letters from all parts of the country ev idencing the interest of potential in our University. At present, 28 of the states and 9 foreign countries are lis t ed among our enrollment. Each year, the interest of northern and western students in the University of Florida is incre a sing We anticipate a great influx of out-of-state students in the future. No new classrooms have been adde d during the last 11 years, and today the student cong estion in inadequate class rooms is mos t undesirable." salary paid to one of the Umvers1ty pro f es sors at Gainesville is $3,400 per annum. This is the lowest wage scale paid to American educators employed at. a state university. The average salary pa1d to a professor in the southern state uni.versities amounts to $3,600 a year, wh!le the average for the United States ranges $3,800 and $4,0 00 a year. To the mind of the writer who has visited most of the leading educational institutions of th. e country, it seems that potentially the a1des of Doctor Murphree must be recompensed more adequately or other insti tutions will proselyte them from the land of o .ur last fron.tier. Doctor Murphree, cogmzant ?f the situation is doing all in his pow e r to mflu ence legislati v e action to in ""rease the monthly pay checks regularly at Gainesville. The C oll ege of A griculture and the State Experiment Station. need more land for thei r field experiments and scientific research. Doctor Murphree has secured an option on an additional 375-acre tract which a joins the Gaines,iJle Country Club. The land i s easily worth double the option price of $7 5 an acre. The option expires next 9ctober. It wi!l b e a shortsighted policy tf the state legislators do not appropriate funds to purchase this much n ee ded addi tion. The chances are that the Floridian J\ssembly will ratify the option and nego tiate the purchase The University of Florida is a service aids the entire state. Through 1ts exceptiOnally fine Exte nsion Division it stnves to carry the University to cities towns and hamlets, to piney backwood s sandy coasts and to isolated farms turpentine camps. "Service for the entire State," that is the slogan which is followed Do.ctor Murphree has worked tirelessly to the University activities to .the so Cial needs of all Flori da. The problem is quite diff e r ent from that of the most of state sc hools just as the agriculture en girieering, sanitation, drainage and local and state proble ms of Florida are different. !he University is striving to function -ef ftctently so as to serve the peculiar needs of our southernmost state. Its efficaci ous activities in time will feature the annual saving of m any millions of dollars to the state at large. Today, the Gainesville scientists are investigating the various dis eases the horticl!ltural, trucking, citrus and ammal husbandry indu s tnes. The soft pork r esearch alone which has been conducte d at the state school will in time be worth at least $5,000 000 a year to Florida. Engineers are trained to solve the unusual drainage road bui l ding and municipal engineering riddles which constantly are rising south of the frost b el t. Florida is a distinctive com mon law state. Her student lawyers are being educated for bench and bar with p aramount fact in view. The rapidly growing towns of Florida make peculiar d emands on the ch e mical and pharmaceutical d epartments at Gainesdlle. Druggists and chemists are required in large numbe rs. Special research be made of Florida's favorite foods, fruits vegetables, fertilizers-and whatnot. The pho spha t e, fu) ler's earth and kaolin mines and depo sits deve lop strange scientific p e r plexities A control m e a sure perfected latterly for the control of the root knot nematode is worth about $750,000 a year to the state of Florida. It is outstanding that the graduates of the Engineering College at Gainesville twelve years after graduation are earning average salaries oi from $5,000 to $6,000. This success record is superior to that of the engineering school graduates of any other state in the union. In its extension work, the University of Florida is second only to the great Univer sity of Chicago. V i a correspondence courses more than 10,000 Floridians young and old-are now stuqying under the tutelage of Gainesville instructors. This work enables graduates o f two and three-year high school courses to study at home and bridge the educational gap so that they are qualified to matriculate at the state university when they finally save enough money to finance their collegiate schooling. These mail students range from 15 to 63 years of age. There are more than 150 correspondence courses offere-i Law Buildinl' at the University of Florida Another vine-clad buildinl' houses the en,.ineerlnl' department 32


In athletic, especially football, the University team have forced rapidly to the front for their benefit. FloridiallJI, no matter when they terminated thdr happy school days to engage in bu:;ine:;s now ha\'e the opportunity by means of home study to complete their education. Complete r.:vit:w eourl!t:s are provided for high 11chool tt:ach ers 110 that they can continue their even Ill! tht:y are otficiuting as professional lnstructol"l! for youthful Amt:ricallJI. cour:;es are offered for men in all branches of art, industry, business and proie:;l!ion. There uae chil setvice courses, agricultural and horticultural courses, courses for plumbers, carpt:nters, contractors, engineers, road buildets, phar maci:;tl!, lawyers, doctors, homemakers and civic olricials. .More than 2,000 high teachers have been registered in the teacher's review courses at one time. Not only are these correspondence courses of Inestimable importance to the residents of Floritla, but last year nntives of 37 of the other states also benetitwd from this edu cation by mail campaign. Doctor Murphree, busy man though hE' be, finds time to also lend his aid to the eervice of the Lord. Every Sunday, he leads a spetial Bible class, composed of 100 of the mo..:t paominent business men of Gainesville. Denominational lines were forrotten in the composition _of this class. The magnetic influence of President Murphree has brought many people who formerly were negligt:nt in church attendance back to the fold. Thus seven days in each week, Doctor Murphree engages in practical teaching. Doctor Murphree has not lost his Jove for amateur athletics in the three decades that he has been expediting mass education in Florida. A state university president, who also is a champion golfer-yes, the gentleman is none other than Doctor Murphaee. ln his private office at the University reposes a great silver loving cup-a links' trophy which Doctor Murphree won re cently when he captured the championship of the Gainesville Country Club. Doctor Murphree also holds the course record, ha v ing shot the nine-hole course in 34 which ia one less than par. Three years ago, Doctor Murphr>e was elected president of the National Associa tion of State University Presidents while for several years he has been a prominent memhl'r of the Committee on the Standards of hhrher institutions of learning of the Southern Colleges and Secondary SC"hools. He is vice-presiclent of the A!'FOcia tion of State Universities of the United States and a member of the American Association for the Advancement of Science. Doctor Murphree is a York Rite Ma::.on, and a member of the Kappa Alpha fraternity. He was a lieutt:nanL-coiOnel on for mt:r Governor Hardee's staff as well as a membt:r of the Florida Educational Asso ciation, the Alachula County Chamber of Commerce and the Carnt:gie Library Board of Gainesville. Last year, this prominent educator was vice-president of the Southern B aptist Convention and for two years has served as presidt:nt for the State Bap ti::;t Convention. The first unit of a new auditorium and arlministration building which will seat 2200 and will cost $200.000 is now under construction at the University of Florida under Dortor Murphree's supervision. In addition, the first unit of a new $100,000 library building is being built. Funds are now being collected by voluntary subscrip tion for a $250,000 Student Activitiei! Building. These new structures, however, will not aid in solving the present clasa room congestion. Other art vitally nt:edt:d. AB the State Umversity grows, increased annual appropriations and more buildings will be Some day the University of Florida will doubt. less boast an enrollment of 10,000 stu dents or more. Its campus will probablJ feature a half-hundred or more harmon iously designed and permanently construct ed edifices. For now-a-days, the measun of a state's greatness can usually be computed by the size, style and popularity of its state university and educational sys tern. And just as Florida is destined to be come the richest state in the union, this in fant University of our most southern!} state potentially will blossom into one of the educational prides of the New World -an everlasting memorial to the devotion of Doctor Albert A. Murphree, who guided it from obscurity into prominence. THE REAL SWANEE RIVER. The radio may yet make the editorial page popular. At any rate it has made a good start. The New York Telegram and Evening Mail had an editorial entitled "The Heal Suwannee River," which was broadcast. The result was an unprecedent ed demand for the editorial. To please the radio fans the newspaper printed it and supplied newspapers with it, giving the privilege of printing it. It follows: Some bright young men of the United States Geological Survey have gone into Northern Florida to make certain investi gations. They have found that a stream known locally as the Suwannee (or Sewan nee or Swanee) Riveris only an ordinary creek, affording some sort of lazy outlet to the waters of the Okefinokee Swamp. "That was all right and part of their busi ness. But when these young men -or somebody for them-went so far as to report that the immortal river of Stephen C. Foster's song is little better than a mere ditch, they committed a colossal error. It is a blunder to which very practical men and very lit>ral minds are particularly sus ceptible. They have confused the realm of geography with that of imagination and nave fallen Into the fallacy of trying to mea.sur(! with gauf:es and surveyors' chains, something which ts beyond logarithms and laughs at all the laws of trigonometry. "The real Swanee River does not rise in any part of Georgia. It rises in the 'high est mountains of the human soul aiid u fed by the deepest mrings in the hlimall heart. It does not flow through the northern part of Florida, but through the pleasant, sunny lands of memory. I1 does not empty into a material sea, but into the glorious ocean of unfulfilled dreams "It laves the shores of childhood. Its cur rent ripples with the low, sweet melody o1 distance. There is such mystical power in its waters that whoever finds himself wear ied and worn by the struggle has only t<> quaff and gain nepenthe. "It is far, far away, but the heart is ever turning to it, because there's where the old folks stay. On its banks may be onl) a hut among the bushes, but the bees art still humming around it by day and thf banjo is still tumming there in the starlight And so they will continue to do while mem ories of home and simple hopes and affec tions are the most prized possessions o1 mankind. "It was in a quaint jargon, such .as prob ably was never actually spoken by_ any body, that Foster first sang about it. Never theless, hi.'l plaintive ditty has become onf of the great songs of all time!. The sur veyors who would find the true Swanet River must hunt not among the Florida streams, but among the majestic streams of infinite tenderness and lov.e."


A PRINCESS OF SOLITUDE Cf(omance of the 'Days of Osceola By 13. F. BORCHARDT Illustrated by 'ORMA:J(_ 'BORCHARDT BREAKFAST at Fort Brooke in the days of Osceola was a collation that the men dre amed of in their Ia t delicious moments of slumber. A breakfast sprite, veiling it elf in the plead ing aroma of the coffee pot, conspired with th level ray reflected from the waters of Hill borough Bay to pluck at the b lanket of the most a oned sluggard. It carrie d visions of wild duck, turkey bash, broil d pan fi h that had wriggled their last above the oak coals, c1 i p com pone of newly ground meat ; eggs w ith the lace of the new day. Captain Louis Overton folded his napkin meditatively and rose from the table, sati factio r t prevading him. Looking through the window he saw that the glistening sail had been raised on the catboat that was to bear him on hi official bus i ness in the fruitful land of Manatee, with its planta tion and groves-the home of the incom parabl Mavis McMullen, she who had part n ered the General s o often in festivities of the garrison; she who had, innocently enough, been the cause of one 1i ticade and of divers armed neutralities among the junior officers # So far Overton knew the lady only by the glowing reports of his comrades-inarms. Although attached to the garri on now nearly four months, reconnoitering and par.eying expedition (for which he cursed hi s luck) had kept him lo c k ed for long periods at a time in pine or swampy fa,tne sses, sitting around the council fires with stolid braves for interminable hour partaking with bored gravity of their rancid m eat and br ad, cheating him thus of every brilliant affair of the post. "I wonder if there hasn't been some in terference other than blind accident that has kept you two apart," his room-mate Pelgan a ked, with a teasing note. "It'll be fire and tinder when you meet. Maybe the General had that in mind." "A fair woman in a land of morenas," he continued intriguingly, "One too ivacious to be captured by th s .ie ta habit, or grow p lump with ease. She still has the dash and elan of the Piedmonts. Do you wish to hear more? Can I paint you a picture of a ruddy Diana1 her honey-colored hair streaming behind ner as he darts through the pines?" "0, no Pelgan said in answer to a deprecatory gesture, "She's the queen who do esn't stop to question the propriety of her moods. And between you and I, I don't think the old man would send you down there if it weren't a case of have to." A sm i le of self-appreciation curled the bps of the debonnaire Ov er ton. Let the doughty G e neral keep his powder dry and look to his guns. The young captain entered the General's room while that portly dignitary wa hav ing and glowering at hi beefy jowls. A p erplexed Indian boy stood helplessly b e hind him. "Permiss ion, s ir, to proceed on duty assigned," said Captain Overton, clicking heels SU 1 LA D, The Magazine of Florida, presents this story of the early days in the Tampa Bay section, wr i tten and illu trated by two brothers, born and rai ed in Tampa. They hat ; e com bined their talent in making a plea ing tory of their rwtit:e state. Sleep lingered raspingly in the General's voice overton, remember my directions of last nigh Learn what you can of Wildcat' s inte ntions. Dammit, boy," he turned menacingly to the Indian who fled out tile door and returned with a towel. "Damm1t, Overton, thi dratted war can't last torever, can it'! Yet drag on it does, year after year, with no solution in sight. And, ahOverton, by-the-bye," he added with ele-phantine preci ene thinly diEgui ing hi jealousy tor youth, "My comp.iments to Colonel McMullen and the charming Mavis. Attend me, my orders are that you keep your heart intact for sterner days Captain O verton smile d and saJuted. As they sailed along the coast, near to the inert army of myriad pine trees, in which a blue mist, a himmer of the ocean seemed that morning to have been caught and held, Overton reflected on the soft, appealing aspect of a land that lur d adventurers with its fabled Fountain of Youth, i ts promise of gold and plenty. In this very bay had DeSoto come to anchor, seeking greater wealth than even the Incas offered. A s in the name of a capricious queen, wars had been fought over it until it was become a basin of blood The g eneral was right, he was not made of dour elements which compo e the Th!>ugbts of a home amid idyllic bve oaks, w1th a compan io n to share his g entler mood haunted him. Could Miss r ally be a haughty and imperIous as she was reputed'! He disc&rded "strong-minded" a undescriptive but clung to "impulsive." His egotism pictured her as clinging and di cousolate when he hould part on his hazardous expediti on, thus be quaffed from hi s cup of vanity the am brosial d istillate of imagination. The heavy rolls of fleece which had lolled over the horizon that morning, reared themselves heavy-laden, black with rain. A tantrum quail sprinted toward the little craft. Overton, at the tiller, kept his course as be t be could, but the wind increasing its velocity he put it hard o ver, to Private Henderson, the boatman, that they would make for the shelter of a cove until the blow was past. They enter d the mouth of a small river shaded over by tow ering moss-grown trees, and the boat cam to re t, grating gently on the sh inglt. Parokeets fta hed their g-Audy colo .. 'S and chattered to the strangers. h erons cautiou ty sur eyed the m :t'ro:n behind tree-trunks, a Ctnten arian alligator shoved himself grudgingly int-o the tream. Through the fore t they ee patches of sunugat tallen i n pools over parti colored carpet of l e aves. The torm over, the throb, boom and SCl'eech ot noonday forest li1e wa resumed. Th:! two men Wl!r e ilent; it not b eing the part of to talk and make their presence known, for the y were in enemy territory. Of a udden Overton's alert hearing caught a .ilke n whisper; a phantom voice. ently came the dip gutg.e of paddles near at hand, a drone of Indian conversa tion, a high-p :tched but mu "cal peal of laughte r nd on the bank, within a few yarda of the boat he aw a lovely Indian g1rl. Her hair was so as to reflect blui h lights. The a1grette of authority slanted from a purple fillet about her fore head, denoting that she was a princess among her people. Her doe-skin leggin and frock gave an atmosphere of itality, yet there was nothing suggestive of harsh n ess. H e r beauty was that of dreaminess and melancholy. She stood tran fixed, at the sight of the white men A trtess-cha mastchay I" she commanded h e r un e e n attendants, her vo ic e quvering w .th terror. A haded by a canopy and manned by eight young squaws emerg d from a tributary creek and dr w up be ide her. "Your pardon for the intrusion, cbief tainnes s Overton made low reverence. "Our errand is peaceful. We eek the house of the planter McMullen." With quick composure she des ignated by an authoritative nod, one of her 1adie to deliver her answer and poke a few word, of Seminole to h e r. "Yonder," said the woman, pointing south, "go in peace." The stepped regally into her barg:J. It was skilfully backed into the tream, then put into forward motion and disappeared from whence it came. The dazed white men, poled their s ail boat into the bay, spread its canvas and continued on their journey. II The mansion of Colonel McMulltn brooded, a serene governor, ov e r the broad e xpan e of the dark ning river. A pier ran out from the shore, and to it were moored plac i d flatrboats in which the pro duce of the great feudal estate were car ried away. Bluff Colonel McMullen, the lord of the manor, awaite d the arrival of the sailboat at the end of the pier, a superb hound at his s.ioe. He fi""St saw that Private Hender son was comfortablv provided for in overseer's house. Then, Overton'' arm, they sauntered up the wmding tre(> lin d path toward the big white hou e.


On the bank he saw a lovely Indian air! The guest was in roseate frame of mind. As they chatted the fluted white pi.lars rose before him from an ambush of greenery, awing him as might the sudden sight of a mountain. The noble pile, one of the fin est country houses of the South, stood on an emin ence overlooking the river mouth and the bay beyond. With his easy s usceptibility, Overton was thrown into a flurry of exci tement as he con sidered that within a few moments h e would b e in the prese n ce of the famed Mavis. The building before him was a 3ylvan temple in which a goddess made her home. H e was certain he would be awkward and confused; he whose only sight of a whi t e woman for the pas t six months had been the slattern Meg Hethring, the domineering s h e-butler of Fort King. "Captain Overton, this is the chatelaine of the castl e, my daughter Mavis ... A s a man succumbing to ether the young cap tain was vaguely aware that the Colonel was presenting h im to an ethereal creature in diaphanous white who met them at the tioor and greeted them smilingly. He manage d to express his pleasure amid divers irrelevant remarks; meanwhil e the figure before him had resolved itself into that of a gentlewoman, slim and vigorous of body, of an inc redible warm paleness of complexion, and of delicate features which to his mind were entirely suggestive of h e r su;,;erior condition. He had quite recovered his equanimity when, an hour or s o later, h e stoo d before the mirror of his room surveying himself in the bravery of his dress uni iorm and laying the last caresses of the brush to his hair before des c en d ing for the evening meal. Perhaps after all he had not acquitt ed him self as .poorly as he thought. He r eflected that s h e was young and impres sionable, for all her h auteur, and that brass button2 d clothes and scintillating epaulets were potent arguments. III. Not even the imp e ccabl e table coverings the silverware rubbed white, nor the felicit ou s blending of colors in the bank of flowers under the mellow light of the massive candelabra above it, failed to dilute the rapture felt by the seas oned campaigne r in the pra sence of the radiant girl. They d i scu sse d in a light-hearted, whole some manner the gossip of the Post, the foibles of the G e neral and the lesser lights Presently he was aware that the Colon e l was addressing him and Overton li s t ene d with respectful attention. "Patronage," the Colon e l was saying, "the severest strain a dominant people can put on the friendship of a weaker one, is the curse of our expansive Americanism. Y e s, suh, the Indians of Florida have been treated badly, it has to be conceded, Ov e r ton, and to it we add the arrant insult of superiority. Now, on our part, neither Ma vis nor I have any difficulty in dealing with the red folks and even finding a basis on which we have built some genuine friends h ps. On e runs across strains of nobi.ity, reflected in action, poise and speech, that plead eloquently for the defer ence due from caste to caste Am I not right?" "Eminently so," the captain agree d, "1 too, h ave made such observations. Ofte n I f ear that by too close contact and sym pathy, and by indignation at the ruthless avarice of the whites I have b e come un fitted for the uncompromising role of a soldier." "Well, it is all too bad," the Colon el s aid dismis 3 ingly. "have y ou been in the service long?" "Too long for my own good, the younger man answe r e d, "I yearn for peace and a profession more to my liking. I am studying law in my leisure hours and hopE> next year to be admitted." Mavi3 again claim ed h is attention. "We have arranged_ a little program in your honor, Captain. There is some real musical talent among our n e groes. And we hav e oth e r surprises in store for you,'' she concluded with an air of mystery. "Mis s McMullen," the young officer re plied with his best bow, "no festivity you might plan could add a jot to the graciOU$ boon of your presence." There came the shuffle of heavy feet 011. the verandah. Fiddles and banjoes werE twangingly tune d Mav is made her ex cuses and went out to superintend details, l eaving the m e n talking over their Havanas and li qu e urs. In the spaci ous draw ing-room final pre parations were being completed for an in formal dance Mist e r Tice, the oversee r Mrs Tice and Private Henderson were al ready on hand, grouped stiffly against the wall. A n eighboring family with the1r two daughters were momently expected. As Overton and his host lingered in the d ining room they heard the voice of Mavis outsid e the door, coaxing. She entered followed by a hesitant figure. The gentle m e n arose. "Captain Overton, I wish to present you to the Princess Maun ee my protege and very d ear friend." The officer, on taking the hand of the dark beauty b :dore him, was amazed to discover that she was the proud personage of the morning's encounte r. The trapp;ng3 of the forest maid had been ex change d for a vivid silk frock, but her small feet were clad in bead-d e corated moccasins and her hair fell in wide plaits over each shol!lder, framing a necklace of large pearls. The two g irls were sharply contrasted; the clear bronze skin and calm glowing eyes of the chieftainness and h e r atmo sphere of fawn-like gentleness; the viva cious Ma vis, her golden-brown hair care fully coiffed. An amber cameo at her breast caugh t the dainty laces of h e r mauve gown. The r e was the nuance of a chal lenge in her attitude. The Princess s poke English with shy, round-eye d carefulness, in a manner which tugged at the heart of the white man as though she were a child overcoming a lisp. Ma vis had taught her in exchange for les sons in the lore of the woods; they had been playmates, lavi s hing admiration ann devotion each upon the othe r. And Overton made other discoveries in the course of the evening without in the leas t neg!ecting his ho s tess. One was that he was sp l en d i d in the eyes of the brown maiden; he made sure he was her hero. It was an evening of contrasts. The im p erturbable Mavis, unused to di v i si on of attention, sense d his interest in her friend and, with bewild ering alternations of 35


Oloods, sought to retrieve him. She et at conqu t de .. t y, concealing it and. drawing out of i t a great deal 01' confid en t unusement. The Indian gid danced well, and as they W'hecled in th e mazes of the the Captal n marvell d at her innocence, float. ing as s e mi t bdor ber fato-e y es. ln them he b e h el d a longin g of the soul from the d epths o l a b eautiful but barbed solitude. W ith the fe stivi ties the P ri ncess disap pear d as suddenly as had be e n intro duced and in the days that followed, varl e d pursuits elaim ed the attenti on o f Overton. Accompan ied by Colone l Me lulten he met and conferred with Seminol e chiefs !ar to the south, and satisfaction gre w w i thin h i m of a ta k being well On returning, M v1 was th ere to gree t them There were rov ing arehcry conte ts, wherein the well-kept wood s rang with their merry rivalry : there wer e long ho e back rides through pin and juugl e On glistening b ach s they wat cll d tb. e red sun. elide under the r i bbon of p urpJe haze belt lng the horizon1 silent l y notirig the gamut of tints, both or sky and ater. He found her a bit challenging, a bit too Imperiou s, a bit too i ntent on self-d ram atization. Tlle e traits d etract

HE BUILT A R OAD T O MARKET And Freed the Everglades Empire From the Bondage of Isolation. By JUSTIN JARVIS "By th. e shores of Ok ee chobee where unbounded richn ess waits For the strong hand of the toiler to unlock the golden gates, Be d lhe wontJrous highway wh i ch shall bear his honon: d name, Tribute to his vim and vision, to his high and lasting fame. Stretching like a s potless ribbon by the g1eat lake's sounding shore. It shall be a boon and blessing to the land forevermore. Where the Indian slowly plodded through the swamplands, dank and sour, Gilded cars of modern fashion speed at fifty miles an hour." By the natural order of things and QUtlding a miracle high way through the oozy mucklands and bottomless borders of the Ever rlades--a paved pathway to muket which atrikea the shackle;; of inacc ssibilities from a previously isolated empire-William lames Conners of Buffalo, New York and Okeechobee C i ty, Florida, has consum mated an epochal work which qualifies him to rank with Henry M. Fl agler and Henry Plant as one of the outstanding builders of Florida. It was another labor like tho se of the mythical Hercules-this which Mr. Conners accepted to butld a road to market for the fertile prniries and poten tial town of rec l aimed 'Gladelands. But if you take the trouble to invelltigate Mr. Conners' antecedents and life history, you will appreciate thnt he was well trained for his !Veat Floridian task for be has been aceomphsbing similar wonders north of Creezing temperatUl'e for the last four de cades. At the age of 13 when most youngsters are striving to master the puzzle of arith metical progression"William Conners teclll'ed hia ft1'8t professional "job"--3 position on a llteamboat. And from that day to this, his hu!!iness days have been !harried, hurried and hectic. When old and strong enough, he subseque ntly as a ::.tevedore. At tne age ol Mr. Con ners was a ful freight contractor. Later, be embarked in the stone and a sphalt business. A few years )atet he purchased the Butfa l o :Enquirer. He maue good as a publi s her and 24 months there afte r bought another BuJfalo n e w paper-the Courier. In 1916 .Mr. Conners organ i z ed the Great Lakes Transit Corporation and purchas ed the fleet of 24 vessels which in cluded all the railway operated steamships that p lied those watem years ago, this successful cap1tahst purchased the largest repair shops of the New York Cen-!"al Railway System, located ..l!.ast Buffalo and has since op._ ..... ed them under the name of the Conners' Car Shops. Mr. has also played an import,. ant part m the ranks of the Democratic party up N w York way. For four years, he was cha 1rman of t h e Democratic staw executiv e comm.ttee in his state. H e served as to the last nati onal convention of his party and as long as he lives will be an ardent henchman of Jeffersonian Demo cracy. At various times the pleasure yachts and crui ers owned by Mr. Conners have been loaned to the U. S. Government for warfare service. His "Enquirer" one of the speediest yachts in service at that time was used by your Uncle Samuel dur ing the Spani s h American War. D ring the World War, Mr. Conners turned hia high powered steam yacht, the Mary Allee over to the Government to make what use the nat:onaJ authorities desired of the vessel. Simultaneously, Mr. Conners volun teered for service with the American term i nals In Franee. Directly after the war, Mr. Conners came to Florida for a richly merited ''&cation. But never for long can an empire-builder like this man Conn rs remain irlle. For in Ilia motor ridPs westwaril from Pulm B n aeh, he uw multiplied opportunities beckoning WILLIAM J. CONNERS on all sides. Fertile lands to be freed ot wet feet, food::.tuffs to be grown and mar keted in carload quantities, an agricultural paradise to be opened to a great road to be built to link the land of reclamation with the marketing gateways. Don't think for a single minute that ill iam Conners plunged into his Ever glades' dev elopment enterprises without painstaking inv estigati on. For many months, Mr. Conners and his delegated r presentativ es plumbed the pol'aibilitiea and mvest\gated the pros anrl cons of "the farming empire in the making." And, An ally, when the last report was made and read, Mr. Conne1'!1 ac:tf>d rapidly and deci ively. He selected suitable tracts of Ever lands and began to buy them. Not m parcels of tens or hundreds of acres did this newcomer to Florida purchase-but by the thrlUsands and tens of thousands o f acres. And almost as soon as title to the new lands wns acquired, agTicultural ac-tiv ity The former idle acres enli:<'btd rapidly in the class of self-supportiDJ areao;. Forty-two thousand acres of fertD e peaty muck soil and 8.000 building loti ba 31


R""dlng from top to bottom-Conners Highway borders Lake Okeechobee for 32 milea-To!l charre.s are two cents peT mile for a car and one cent a mile for each out acro n Florida's lugeat lake under a new railroad bridge--<:oooera' at Okeechobee C i t y 3 8 Oke e chob ee City are now listed on the tax books a s the property of William J. Co nners. As yet, Mr. Conners has not been able to crop all of his agri cultural ho.dings. Howeve r, he has farmed eneugh to prove th profitable potentialities of truck raising in the land of the Everglades. Last year, Mr. Conners shipped 160 carloads of beans, peas, tom atoes, potatoes, celery, and p eppers which he raised on 6 00 acres of muckland. For the most the produce was consign e d to Chicago The total in come from the northern shipments aggregated 0, 000. During the current year, 160 acres of peas and beans are being raised and marketed. One of the objectives of the Conners' farming activities is the Jarg scale production of sugar cane. Several thousand acres of land which Mr. Conners OWJlS n ur Canal Point and ptoximate to Lake Okeechob e e are ideally adapte d for can e production. Floods and overiJows have hanuicapped operations during the last two seasons. However, it i on!y a mat.,et of time until the Okeechobe.,. Drainage District will complete the drainage of that vicinity and i h:! water control of th surplu. moisture l evels. E 1en under the unfavorable co n d.tions o tanding wate r for two to three months on th. cane fie ;d:s, cropJ as large as 50 tons to the acre hav t been harvested. The sugar yields hav( amounted to much as 215 pounds of best qualit) r fined sugar p e r ton of cane On the higher lands which w<.re not reached by flood water cane we 'ghing as much as 60 tons per acre were cut anrl conertt!d into sugar. At! of which denotes the futurt> pro perity of an indu try which will win sue c ess as scon as of ill; present wet feet. The richest land in all creation, a growing season that included every day in the yea r and adaptabil ity for p :oducing hundreds of different foodstuffs but no highway or byway to e xpedite motor truck travel to marke t. A one track, branch railway to the North f!om Ok eechobee City and no connection to the South. Six million acres of land as isolated as tha darke t jungle in Africa. Radio--the only mean of communication. Hundreds and hundted of fami :iEs of Americans hut off from ci vilization No railroad, no telegraph, no tele phone, no s chools, and no state, county nor district highway. The only avenue to c :ty stores and public market>-a wabr boulevard offered by great Lake Ok e echobee and the connect:ng canals which carr:; its urplus waters on to the sea. Lake Okeechobee, incidentally, i3 the large t lake wholly within a ingle state in thi s country. The lake is 30 miles wid e and twice as long. "What h the greate>:t need of the Okeechobee sect: on?" Mr. Conners a s k ed himself. "An improved road, begad, that will link the Everglades with bc:>th the Atlantic and the Mexican Gulf," h e then an wered. And, having d e ciderl on Okeechobbee's greatest need, this dauntlcs. capitalist from Buffalo who now has e his p::-rmanent r esidence in sunny Florida went about n egotiating for the co nstruction of such a h :ghway. The State authorities would give no financial aid to the program. The local countit>s which would benefit most from the propos ed road were so poor that they could offer no as sL tance. So, ultimately, after exhausting cv ry other road building possibility, Mr. Conners offered to build the 52 mile of improved highway himself, to make the road standard in every 1espect and a. good as the b est throughfares in Flor ida. On that basis, the state granted him a charter to op erate the p r opos e d h ighway as a toll road with the unde r tanding that the state would take over the road at the termination of a t ipulated period afte r Mr. Conn rs had xealized adequately on his invest ment. Speaking of modern engineering feats, that story of the and con struction of th Conn ers' Highway as the new road i s called will forever oc cupy prominence in the annal!: o f h ;ghway construe tion in southermos t D ; xie. It was a great adventure i n engineering. Huga dredge s had sunk, never to be recovered, along the stretche s which the highway was to follow. N t>ithe r white man nor Indian had ever travele d the route a-foot or hor eback. Pit like quagmire s in ali directions, bottomless muck lands like the wor t quicksands of the North, va t reaches of saw gras s prairies sunk in the overflow waters from Lake Okeechobee and the Everglade No building materi a l r eadily available, no tempor-


. Thousands of acres of hammock land around the lake are beine cleared ary road over' which to haul crushe d rock-29 miles in one direction and 23 miles in the other to the nearest railroad. Y e s, it was a mysterious enigma to the local r esi dents-how the Conners' Highway was to be built. The idea of William Conners was to build a cross-state highway to link together Palm Beach and Tampa. The road was improved as far as Sebring. From S ebr:ng to the distant boundaries of Oke e chob ee was a 30 mile strip of unimproved road which the state agreed to improve. Mr. Conners' tremendous tas k was to build a permanent roadway from Oke e chob e be to dovetail into the pathway whic h extended westward from West Palm B e ach This link of unsurveyed and im pos s ibl e roadbe d foundation was 52 miles m length. By working modern miraclE' s, engineers surveyed the roadway, planned for its con struction and began active building operations the middle of June, 1923. A little over one year later-to be exact, on June 25, 1924,-the Conn ers' Highway was opened to traffic. All the roadbuildi n g records of Florida and D ixieland were smashed to smithereens. Fifty two mil es of permanent highway-an average of 4 33 miles a built under the total cost of $2,000,000 or $38,46' 1 a mil e This road is built to accommodate an average daily 2,000 motor cars. It is the first cross-. state highway which bisects southern Florida. It reduces the previous cross-country trip to Tampa from West Palm Beach by approximate ly 125 miles. The first 20 mil es o f the Con ners' Highway parallel the Palm Beach Canal while the remainder of the roadway borders Lake Okeechobe e The spongy muckland soil of the surveyed stretches provide d a most unstable foundation. However, engineering sci ence ascertained that if a sand bottom could b e established to lend stability to the muck that marl rock could be spread and anchored above to form a p ermanent roadbe d. And that is exactly what was done-a distinctive type of road adapte d to s olv e the riddles of Everglad es' highway building. An expert will t e ll you that the Conners' Highway features the caterpillar system of d istributing weight and the building of the roadbed on the mat-like foundation formed by the sa nd, muck and marl. "Where did the marl come from in that road l ess isolate d section?" you logically inquire From the bottom of the Palm Beach Canal. It so happens that marl rock occurs in expansive from ten to fifte e n fee t underneath the p eaty muck throughout the Everg lades. The state of Florida a gree d to bear jointly with Mr. Conn ers the expenses of dredging and deepening the canal. The excavated marl was d istributed along the canal bank and thence spread over the highway foundation. After the desired base was secured in this fashion, efficient revolving shovels moving on spe cially laid mats spread the marl top to the desired width of roadbed. The constructional system was such that the unit pressure of the material was reduced to a mtmmum. T he conglomerate which was produced will support any load to which the highway will ever be subjected. Effici ent road building machinery was then u sed to cut and shape the road to desired crown and form. A light tandem rolle r was next employed The n the base was ready for the rock. The central rock crushing plant was located on the St. Lucie Canal, nine miles up the lake on the highway survey line. Here, there was found an ad equacy of marl rock which could be easily dredged. Unloading platforms were built at two mile intervals. The crushed rock was hauled b y a fleet of dredges. Light motor trucks which ran along the road base as established distribute d the crushed rock. Every op eration was sys t ematize d. There was no waste motion. No campai g n in mod ern warfare was ever more carefully planned and executed. Road building progressed at the rate of one and one-quarter miles a wee k ( Continued on 39


"In Sunilattd With rozt WINS SUNILAND SONG CONTEST (atchy With Fox-Trot Lyric Declared THE SUNILAND song has been chosen out of more than a thousand submittE-d in the great contest conducte d by SUNILAND M agazine. In a few weeks it will be heard by hundreds of thousands o f people all over the country, thus k eep ing in mind, or awakening interPst, as the ease may be, in florida, America's m ost rapidly dev<'lopin g State "In Suniland With You" is the title of the catchy, appealing, song which won rhe $500 prize offered by this magazine for the be s t song featuring our coin ed word "Suniland" and the charms of Florida. The con test was bPgun in January and clo se d at midnig-ht March 15th. Songs were submit ted from every state in the Union excep t f our and from four foreign countries. Tht! GEORGE R. HENNINGER Composer of the Music Number Compoud Written by by ]. GEORGE R. HENNINGER S OMMERS HAROLD Winner of the $500.00 Prize In Suniland ( WI'l'H rOU) Lyric by Music by J. Harol d Sommers Geor e e Henn i .nger First Verse You left the sunshine, you left the flowers, You left your sweetheart counting the hours, Sk es are s o blue they mias you too, AU Florida calls to you. Chorus It' s always Junetime, it'a always moontime, It's always spoonine, c.rooninc time in Suni land. There' s n :ebta of eladness, no time for sad ness. Life is just a playful, dayful sort of dream. You know I'm yearninr for your return ing For all the birds i n Florida call you to Come back. the oTance b lossom's bloominc, It's Hone yland, in Suniland with you. Second Verse You &ay you're sorry you went away, Somehow J kne w you'd come back some day, G ladness you'll brin,r, eternal, Brichtena my heart aa 1 ainc. total number entered in the contest were 1,114. Nearly fifty arrived with the enve lopes postmarke d after midnight o f March 15. According to the rules of the contest t hey were not cons idered. George R. Henninger, formerl y of New York C ity, but now r esiding i n St. P eters burg, Florida, wrote the music for the win ning song. The name of the author of the lyrics of his song was given as "Elbert Elliott" on the manuscript. On investigation, after the contes t announcemen t had been made in the newspapers, this was found t o be the nom d e plume-of J. Harold Som mers, a wel l -known publisher of St. Peters burg He was i nduced by Mr. Henninge r to write the lyrics for his music, and con sented to do so if a nom de plume was used on the manuscript submitted. Although Mr. Henninger is onl y thirty y ears old he has a number of musical num bers to his credit. While in New York City he wrote the music for several num bers u se d in the Gree nwich Village the las t Hippodrome Spectacle, Willi e Col lier's "Nifties of 1923" and "Tangerine." He a l so has written material used by Juli a .Sander s on, Gra c e LaRue, and other musical comedy and vaudeville stars. For two years h e was ass i s tant manager of M Whitmark's profess ional department in New York. While with this l arge publishing house h e composed s everal orchestral suites, and was also connected in an official capacity wit h the writing staff for Whitmark's well-known B lack and White series of b etter class bal lads. B i nghamton, N ew York is the birth plac e of J\1r. Henninger. He showecl a d e cided t alent for mu:.;ic as a young man and was playing in orchestras in his teen's. He began the study of musical at the University of Pittsburgh but Dr. St. George Fechtig, of N ew York, induce

HAROLD BACHMAN Director Bachman' Million Dollar Band, One of the Contest Jude and to her belongs the credit of making up my mind to strive to b e a composer and not a physician." During the winter Mr. Henninger con ducts the orchestra i n the Plaza theatre, St. :Petersburg's leading playhouse. He has purchased a sm all home in the Sunshine City and expects to make it his permanent winter home at least. J. Harold Sommer s, author of the win ning lyric, is also in his early thirties. He became known a few years ago as the "Sunshine City Editor," and is favorably known for his weekly inspirational ed itor ials in his publication H e is a great lover of music and has written c leve r parodies on popular songs for the amusement of his friends. His name was only learned through stor ies carried by the St. Petersburg newspa pers seeking to Jearn the identity of the mysterious "Elbert Elliott," who was an nounc e d as the writer of the lyric of the winning Suniland song. The winning song was only selected after days of har1l work on the part of the Song Contest Editor and everaJ musicians who acted as his assistim.s. All lyrics were gone over carefully and separated into dif ferent classifications. All musical composi tions possessing any merit at all were triE'd out on the piano, and those that passed muster were tried out by a singer. After the preliminary weeding out was finished, an elimination contest was stage d and the best of the pieces were tried out at a Tampa theatre. The n the final judg:s of the contest were called in to make the final decision on the compositions possess ing merit, and conforming in all ways to the rules of the contes t as se t out in the Song Contest articles in SUNILAND Maga zine. The final judging was conducted at the Strand Theatre in Tampa. The judges were Harol d Bachman, di rector of Bachman's Million Dollar Band, playing during the winter season at Plant Park in Tampa: Roy D. Smith, director of the Royal Scotch Highlanders Banrl, play an engagement at St. Petersbur'; H. C. Shchter, managing ed itor and cri tic of the Tampa Times: Edwin Lambright, as11oclate editor and critic of the Tampa Tribune, and R. S. Hanford, Managing Edi tor of Suniland Magazine. The final ten s ongs w ere the ones that re quired the best etrorts on the part of the judges. In the final ten were songs writ ten by several comjlos crs of well-known popular songs which have taken the coun try by storm. The ones they in this contest, however, lacked the inde finab e s omething which cardcs a song into popularity. Finally the songs w ere nar rowed down to five. were played on the piano, sung, nnd played on a large Wurlitzer organ to get the effect. No or chestrations were submitted so non e of them could be tried by the theatre orchestra. Edwin who appeared for sev eral years i n "big-time" vaudeville, and who i s now a well-known radio entc1taine r, subm itted a catchy number which gave the w inning song a hard race for the prize. J. Will Callahan, of N ew Smyrna, Florida, author of many popular song successes also was clo se but the judges decided that the melodies submitted with his lyrics were more s u:table for mu s ical com e d y use than for a s ong of the type the Suniland song shoul d be. After due consideration the judges aU agreed that the H enningE!r-Eiliott number was the best of those submitted for their c o n sideration. The names of the writers of the lyrics and the mu si c were unknown to the judges as t h e nam es on the had co v ered with strips of gummed paper b efore the compositions were sub mitted to them. The fact that songs were received from every state in the Union excep t fourNorth and South Dakota, N evada, and N ew Mexico-and also from Panama, M exic o, Porto Rico, Canada and England proves beyond any doubt that SUNILAND, The Mag azine of Florida, is carrying an ap pealing m essage from t h e Land of Flowers, not only all over the United States, but to foreign countries as well. Here is a tabulation by States and coun tries of the songs r e ceived: Alabama 26 Montana 5 Arizona 3 N e braska 16 Arkansas 13 New Hamp s hire 10 California 42 New Jersey 16 Canal Zone 1 New York 48 Colorado 11 North Carolina 28 Connecticut 17 Ohio 39 D el e ware 3 Oklahoma 14 District of Oregon 1 Columbia 18 Penns ylvania 12 Florida 395 Porto Rico 2 Georgia 68 Rhode Island 1 Illinois 26 ;;outh Q...olina 10 Indiana 38 T e nnes s ee 27 Iowa 11 T e xas to Kansas 1 Utah 7 Kentucky 15 Vermont 9 Louisiana 7 Virginia 21 Maine 3 13 Maryland 3 Wiscon si n 6 Ma ssachusetts 24 Wyoming 2 Michigan 16 Canada 15 Minnesota 19 Eng1and 1:.:! Missis s ippi 13 Mexico 1 Missouri 12 llU Names of the sonsrs submitted will also be of interest to many r eade rs. Therefore the Song Contest Ed itor and his assistants compile1l the following pa1tial list showing the great similarity of titles: Suniland ..... ... .. ............. .......................... 221 My Suniland ...... ........................ ........... 132 In Suniland .......... .. ....................... ........ 109 Down in Suniland .................................. 92 Florida, My Suniland ............ ............... 72 Sunny Suniland ... ................................... 51 Dear Old Suniland ........................ ...... 48 Song of Suniland .................................... 37 Suniland Is Calling ................................ 36 Take Me Back to .Suniland .... ........... ... 81 ROY D S"\11TH Director RoyRI Scntch ll ihl,.ndera Band, Another of the Jud Suniland and You ...................... ... ....... 2'1 Back Home in Suniland .............. ......... 2 2 Dreamy Suni l and .... .............................. 18 I Love You Suniland ............................ 15 Sunilancl of Florida .............................. 13 Suniland TJ ail .... ................................ ... 13 The Lure of Suniland .......................... .. 12 Suniland, Where Dre ams Come True .. 10 Honey, Money, Suniland ............ 10 The winning song is a catchy, number writtPn in t1ue fox-trot t1me. It ha s an irre:sbtible appeal and the melody will linger in a per:son's minel, After one has heard it played twice they can whistle it easily. It lends itself to waltz time admirably, and when played in waltz time for the judges after the decision one of them was heaml to remark: "Milliona will be dancing to that air be fore the summer is o,er." Imm ediate were tuk<'n to have "In Suniland" puhlished by a well-known Chi cago publishing house, and it ia expected that the song will be ready the latter part of April. It will be featured by nearly all of the bands and orchestras wintering in F1orida, on their summer tours and engagements. It will be played in the theatres, the leading dance palaces, and will appear later on phonograph records and music rolls. The publishers of Suniland Magazine will handle orders for copies of "In .suniland With You" for delivery after May 1st. The price will be 35 cents per copy, or three copies for $1.00, postage prepaid to United States or Canada. Or if subscribers will send in $1.00 at once their subflcription will be extended for one year and they will receive a copy of the song.


WHY THE BIG LEAGUE TEAMS TRAIN IN FLORIDA Stanley Harris, Manager of the World Champion_ Washington Voic e s the O p ini01z of tbe Managers By HANDLEY WRIGHT Photo JJ; Ha n i fr Ewing B UCKY HARRIS, managC'r of the World Champion Senators, was recJining ful1 lEng.:h in luxuriou la:<:iness, feet propp d up on the rail which circles the Tampa Hay Hotel's broad veranda. The March afternoon was draw ng to a clo:; e m the marvelous manner i n which Spring days end in Sumland-with a p r odigal spread of color and atmo phere that stt>ep; one in contentment. There was something strangely re mtm !'Cent in the cented, scarlet sunset of another afternoon, in an October far away and long ago, wh : m the world's baseball title hung by the thread of a faltel'ing v eteran's pitching arm auJ men shoved newspapers unde r their vest for warmth wh.le witnessing in the chi!l dusk one of sport's greatest dramas. Bucky must have fe1t it too. H e seemed to me musing omething, idly, in r etrospection, as succe sful men as well as fai1ures often do. The thought was evidently pleasant, for Bucky turned to me w ith a smile and blurted : "Gosh, i n't it great! I can't help but think of the boys up North, scorching their toes before the old ash can and waiting for word to board the rattler for this garden spot." Bucky is like that. Even aside from business he has a personal interest in the players and counts every one o f them a friend. Even while enjoying himself in the land of sunshine anu flowers he couldn't help contrasting his happy surroundings with the slush and snow back home. Bucky doesn't like winter. "I'll be glad when the fellows come Tampa to begin their sprin g season ing," Harris continued. "I have never ;oeen such a climate for general enjoyment and for limbering up in baseball training during the spring months. It's idiotic to compare the climate in the North at this time of the year to that down here." And as for a comparison between the climate of California and that of Florida, the advantage lies heavily with 'Suniland' over the Pacific Coast, Harris says. "Florida's got it on California forty ways from the plate. We must have weather that is dry, not warm to the point where there i s danger of sluggish ness and still warm enough to allow mus cles to limber up under proper exercise. We must have weather that is enough for pep and warm enough for freedom We can't train in overcoats and we can't ri k taking cold," th manager of the champions specified "Above all we n eed large quantities of sun bine. We must have the warmth of the sun as well as the light for proper conditioning. All the e Florida has in February and March and man:v of them California hasn't, or hasn't with the consistency that Florida has." Bucky declares that it is purely a busin ess propo s ition in bringin g the Senators to Florida for spring training. H e claims tha t it u as much a part o f the busines schedule as is the playing of the games in the North in the ummer. "Spring training in Florida," says Bucky, "is essential to summer playing in the North. I t brings in as big returns in its way as do the gate receipts of the chedul e d games and i:s a necessary part of every team's ex :stence. "But, all Florida is not suitable for training grounds. North of the point where the r ivers flow south i s us e less for a pring camp Only the territory south of the source of the .St. Johns river suits the purposes of the baseball clubs." Harris claims that the reliability of the weather is one of the chief advantage of a spring spen t in this state. "It takes an enormous sum to maintain with all expenses, a club of thirty or more men for a period of six weeks or longer. We have our program out lined and every day missed due to inclement weather delays the chedule anothe r day and n ecessaril y the training period. The expense in v olved in training a ball club does not permit gambling on the weather. Therefore we come to Florida b ecau_se here we are ure of a maximum number of working days. "We find by actual figures that it is cheaper and brings better results, both physically and financially to bring a team to Florida for training than to take them to any other spot on the globe "Teams train'ng in California are for saking the plac e for Florida. The Yanks are coming from Louisiana to Florida. Teams training in South Georgia and Alabam a are coming, one by one, to Florida and I confidently believe that it is merely a question of a few years until every major league team will be training within a radius of a hundred miles of Tampa. It is not a habit to bring teams to Florida. It is a sound bu iness propostion and an asset which no ma jor league manager can afford to over look." But Ratti asserts that probably the main and value of a spring p nt in Florida is a quality which seems to be in fused into the blood of every baseball c andidate who spends the earlv months of the year h e r "I can truthfully ay that I have never found such i d eal weather for the purposes we require as that which is to be found here during the months of February and March It fills all our requirements as no other place in the country can do. It i d ependable and allows u to save money by a minimum e;ght-hour working day, six days a week. But above all ther e i clearly a quality about the climate that instills the needed -punch witho .ut which any team


It waa a proud day for "Bucky" Harris, younceat manacer in the bic leacues, ,.ben be was presented with the world's championship cup by Prea:dent Cool: d&e is a failure." Thus Stanley Harris pays his tribute to Suniland. Possibly the most sincere of all the tributes he gives the state and the weather is an inferred one. It is a safe bet that if Bucky d eeme d a California, or Louis'ana or Alabama site more ad\antageous than one in Florida, the world's champions would not now be in Tampa. The mere fact that the world' s champions are in Florida speaks for it e lf. R egarding the Yankees having forsaken N e w Orleans as a spring site for Florida, Bucky r calls an anecdote tha t gives him a great deal of pleasure. "I remember a story about the Washington and New York American league clubs that probably ha had bearing on Colonel Jake Rupert's determination to train his team in Florida this year. "After Washington had won the American League pennant last year, Colon e l Rupert, Yanke e owner replied to a reporter's inquiry as follow : 'Mo t certainly the Yankees will regain American League championship and most likely the worh.l's title as well. I say this in all sincerity and not m e rely becau e I am a club owner. Any unbia ed critic will agree that the Yankees were beaten in 1924 by a team that was inferior in every quality, but ne ss, hustle and ambition.' "Shortly after making this statement, Colon el Rupert decided that since his team needed an addi tional degree of gamt! ness, hustle and ambition he would bring them to Florida, where he best develop this quahty. "But we have the jump on him; we've trained here for five years," Bucky laughe d. fits, there are several Cia land. AA teams training this season in Suni It has been truthfully stated that Tampa i this pring, the center of the ba. ebull univer se Within a radius of 100 mi.e of of the Cigar c ty is more h i gh-priced diamond talent than has assemble d .in any otht

After aix weeka of In Sunny Florida the leafue teama are ready for tba conteata tbia aummer whic h culminate Ia the world a aeriea camea In October is just as enthusiastic as Bucky Harris over favorable cond itions in the Sunshine State. Practically no critici sm been heard and everythm g possible is being done to meet the n eeds o f the baseball men. It is safe to say that many of the ten clubs now here will make Florida their pcrnuutent spring home, a plan which will react to the b ene fit of both the athletes preparing for the summer grind and to Sunilanu, sprin g mec ca of diamond heroes. Commenting on the almost universal pref ere nc e of big league managers for Flor ida, Sporting N e ws, t h e world's only maga zine devokd exclushely to bu cball -and one which is r e ad like Mary Baker Eddy's "Science and Health"has the following to aay eclitorially, under the caption, "Train ing on Orange Juice": "No state ever has held s o many ball players of prominence at one time as Flor tda holds this year. Down where they grow orang es, grapefruit, bamboo, pine apples, yams, bananas and allhmtor Babe Ruth and th e bushcrs arc minglinp: togeth er and soothing their parched with the juic e of the fraj:!Tant orange. Florida likes the players and the playen have a certain fondness for Florida. It i s true that some of them, when they cannot find their two-inch thick sirloins ancl porter houses on the breakfa!akers' faith in Lakeland be un haken! The Indians have lost but one day's practice in three yean I


A. W. Dlmock, II!Utho:r ot "Tit 8ook ol the TaJ']Ion,." battlin wlth a leapl"-1: beauty A F I SHERMAN' S PARADISE Where Truth Is Much More f/ivid Than Fiction JOSEPH MICKLER THEY ha e a &ayine at Boca Grande wh.cb b.:ars on the matter of ab ;tract veracity, and otrers conahhmLble to metaphys.ic.Wmt In thear 1ur un answo:r !"Uuk' a "What is ?" the confirmed sports man, "is wbuwver an honest fl<.h.:rmun in these wuters tells you about hl1i perienees." From which i t may be inferred that angle r s there proceed on the thcury thto.t anything may huppen anu very Indeed, anythin is ruther mure thun likdy to happen in lho e warm where the ehiming curls and curdles aloug uae opal beach of Guspudl l a l:;lantl. G ive a man a buat and s ume tackle; put him in cb rg of on of t.he ' lo tar he ret .... tb, mellin1 of 1tr...,. dr.nlk and tho truth t. n<>t hl h.m. -Anon. ton, and the chances of the angler are nearly equal1y favorable to pulling i n a deep sea denizen of either weight limit, it is not difFicult to see why sportsmen are prepared for any h o pp ning "Why, a fellow ju11t. can't tell a lie about Florida a of the Pelican Club, that e tunable fi hiug at Boca Gran41e, ont: of l<'lvriuu 8 four such club gracefully declared to thi s writer. "The ttuth is al"ays o muth ntore \ [vid than fiction. IC I come in with a tory of a two hun4lred pound tarpon wh i ch I lo t because orne larger t1 wallowed all but his h ead before I could lan d him, the chap l tell the story t o will nod h i s head, sum mon a faraway expression to his e yes, and begin: 'One day, when I was trolling in Captiva Pass t.he e te med and infallible Geoc-raphic Magazine could scarcely hope for any wide pread acceptance of the follow ing accoLAnt of a devll&h at play, were it not for the receptive mood into which aU anglers who have bent rods over Florida water have been cajoled. Writes the Geo graphic: "As a matter of fact there are a num ber of authentic reports of the devilfish'& running foul of a ship's anchor chain. Trut to in t inct it clasp the chain tight by wrapping its tenacula horns or feelen about it, applies its tremendous .str Iigth, li rts the heavy anchor a if i t were feather, and tarts to sea with the anchor chail'l, and sh ip, to the amazement and terror of the crew." Of the GOO varieties of b i g fib and little ones, orne game and orne otherwise, it !s to the tarpon that Boca G1ande oweE 1tl greatest fame as a fl h i g resort. "If And since the fi. h may vary in ize rrom an ounc to a "Si x of th o t b utlhll creturo the.t u ... e.," ...,., Mr. Dim.oc:lc there ar ootter tarpon waters in the world than thol'it around Boca Grande, I do not know of them," says A. W. Dimock. wo ld famous sport man and author of "The Book of the Tar pon." th standard work on the ubject. S nortsmen f r o :m every c:om r of the globe have come to tllis b eautiful and charming w :nter col onv on Ga rarllla Island, enjoyed the ho 'pitality of one of Florida's finer r es ort 45


notet s there, done battle with King Tarpon under the sun or under tne moon-for wme of the taxpon fishing is often had at night-and ,hen d eparte d wearing on their countenances the unmistak abl e stamp of a major revela t i on. 'I'he future promises, and even the present holds, other charms than tarpon fishin g for the visitor to Boca Grande. A sporty golf course fronting on the Gulf of M exico, green fairway, paralleling purple seas, with only a gli .tening sheen of b each between, o ffers the golfer the opportunity to pura ue, under fascinati n g conditions, "The o.d, old dream of a sla hing drive, Und r a wid e blue sky Like other portions of Florida, Boca Grande is due for immediate development. The Boca Grande Corpora tion, own ers of ninety-eight per cent of the island, have made homesites available for purcha e for the ftrst time in ten years, having previou s l y guarded rather jealously the entire island property until its deve lopm ent could be carried out along unifi e d line For ten years the work vf building Boca Grande into a new village in an old manner ha;; gone on. An atmosphere of antiquate d charm prevails unspoiled by the notes of Spani h and V e netian tecture now too pr valent in newer part of South Florid a. The newest homes at Boca Grande are to b e built along old coloni a l lines, with strong leanings toward the plantation and bay ou houses of Loui siana under French dominion. Long lines of towering Australian pines and rustling coconut palm s borde r streets lighted by lamps modeled after the whale oil lamps of colonial times It L like a t ory book village come to life. Tarpon jump ei;-ht feet clear of the water-and often in the banda of a akHI d angler But to try conclu ions with the lithe, Ia bing tarpon-that is what now brings your true sport man to Boca Grande dur in g the merxy months of spring time, when the chill i s departing from the waters and the ilver mailed monarch of the depths begins to "fee l hi s oats," or whatever 1t is that fi_ h feel. As a matter of fact, the months of May, June, and July are the best tarpon month but catches are made every month in the year though patience and skill are needed to tempt the tarpon to trike before the water is warm. And there are few rewards that come to a red-blooded portsman like that of landing a tarpon-few thrill s greater than to feel the fir t strik e of this fight et: and to see him throw his great, gleaming body a dozen feet into the air, his scales flash ing lik e newly minted silve r dollars a s h e tries to dislodge the hook which may or may not be firmly caught i n hL bony mouth. "He l eap out of the water," Eays Dimock, "at the prick of hook or harpocn, he leaps to catch the fish on which he feeds, and one un hoo k e d tarpon j ump ed into the boat, kno c k ed my guid e overboard, laid him up for a month and very nearly sent him into the n ex t world His jumps are vertically up ward, at any ang. e, in any direct1 on, or he may skin the surface of the water. He can hold h imself traight as an arrow, bend into a circle or the letter S, or tie him elf into a knot, and I never saw the l eap of a salmon that the commonest kind of a tarpon couldn't double discount in his s l ee p. The performance of a tarpon is so pictures que, so thrilling, that to see it portsmen travel thousands of miles, sit for days i n l:ttle skiffs, and then grind fifty dollar co ffee mills on spring less rods for hours." In mile-wide Boca Grande Pa s, with its sixty feet of water, most of the tarpon are caught. Nearby passes contribute their share, though in s maller numbers, and of course there is good tarpon fishin g in mo s t of the water along the entire Florida coa t But the dictum of Dimock regarding tht superiority of Boca Grande for this port stands undisputed. In weight tarpon di play a wid e range. Som e have been known to weigh as much as 4 00 po\md s. The catch for rod and reel fishing is said to be 212 pounds while within the past two months the other extreme was reached when Mrs. Florence B. Gray, of Albany, N. Y., a woman angler at Boca Grande, landed a nine pound Sunset oveT the Cull of Mexico at Boca Cr&nd-p !cture artists like to p&int 6


----)ifc. TOP SPEED I TOTAL SALES OF CORAL GABLES PROP ERTY FROM JANUARY 1st to MARCH 13th $10,000,000 CORAL GABLES 'Rf:pieraA 40 Mles of Water Front it Georfe E Merria Executi v e Offiua: Administration B.uildina, Coral Gables, Miami, .Florida Branchea i n all Florida Citiu, B irmingham, Atlanta, and Montgomery 47


GuparUia I a a fiabln vlll 01l the order of tb-oae aion the New Enland coast tarpon, the smallest ever recorded. But a hundred pound tarpon is a big fellow, and the Pelican Club awards a gold button to ita captor, prodded the catch was made with a l ine of oot more than eighteen threads. A 150 pound tarpon caught under the same condition s earns a diamond but ton. The number of lucky wearers of thi11 insignia is not legion. The club also awards a silver button to any member who lands a tarpon of any size with a rod and reel. These requirements are practically standard, havin! been adopted by the three other fishing clubs of Florida, the baak Walton Club at Useppa laland.l eloae to Boca Grande; the Long Key \,;lub at Long Key; and the Miami Anglers' Club. These clubs ha\'e similar trophies tor prize catches of kingflsh and other fish caught under club supervision. It may be interesting to note here. by way of slight d igressi on and in c onfirma tion of the record for truth telling whicn prevails among Boca Grantle anglers, that the Pelican Club was founded a decRde ago, on the birthday of George Washing ton. The Pelican Club numbers among its members the most famous fishermen in the world, most of whom return each year for shorter or longer spells of sea sp ort, although the present season will witness the first absence in years of one important member, Dr. Henry Van Dyke, who has elected to go to New Zealand for the trout flshing there. Between Intervals of tarpon fishing the aportsman at Boca Grande has an opportunity to try h is luck at the other 699 peeies which swim in F l orida seas. And his luck is al most certain to be good. No one can doubt this who has ever gotten an ink Hug of just bow many fish there are in the sea that have never been This inklin!l' i$ with in reach of anyone who sees Boca Grande Pass on one of its big days, its surface in a turmoil, the water 'churned to the whiteness of buttermilk by teeming millions of fish-jackfish chasing min now s tarpon cha!ling both, and sharks chasing all three times are b i g times, too. The kingfish season is March and April. Dnr ing the season the fi,:h move in immcn!ie school.>, and it is a stranll'e and thrillJng sight to see the ocean fairly boiling ovtlr a patch several acres in area. l\ladnt>sa seizes the kings at these times, and they are as ready to stri ke at a strip of ribb >n as at a piece of bait. But once hooked they are fine game, and are good fo< d. They range in weight from a few pouods up to forty pounds. Many of these smaller fish yield nothing to the tarJ')On in gameness. And they IU'e varied and plentiful enough to insure an abundan('e of flne sport the year around. For light tackle, the dainty ladyflsh, he side which e\' en the tarpon seems sluggi h, proves the quickness thing that swims. reach a greater weight than sbc pounds. Thc-n th<>re is the cobia, wh;rh offPrs gootl $port, and the bonetish which is like nothing so much as an animatC'd There is thP. incredibly fast dolphin, a nd the whi c h !lashes through lhe wat,.r with it1: dor,.;al fln elevat ed, like a top ship with all sails set. Tht>re is that tiger of the SPa, the barracuda, and the sawflsh, lai"J:'C enO\Jgh to tow a boat, and rf'c e hing !

The Great Commercial Park of Florida moment m3tch on Holly Hm Golf Couru Holly H;H I n a t D avu-1> r t Florida DAVENPOR..T Enter upon new era in building a city of homes. D V E PORT i progTe : n s u!>st antially, rapidly fulfilling plans and presenting pleasing results, all of which are m a nifested throughout thi r e -zoned city t h a t i s being built in preparation for a population of thirty thousand inhabitant Thousands of people. who have visited D VE PORT this winter. h ave confirmed w ith their eyes the fact tha t they have been told about thi s wonderful commercial park. DA V PORT is building system t icall y Citypl anning architec ts and landscap e experts have designed this city perfectly. providi n g parks. lakes, beautified drives, v i lla sites and every onveni n c and improvement t hat can b e humanly anticipated t o please a large population. DAVENPORT The City of Five Thousand Acres of Holly Hill Groves a n industry of substantial proportion s, contributing mater ially to the pro perity of Davenport and formin?. t h e foundation upon whic h the city is being built. DAVENPORT-The City of Five Thousand Villa-Grove Sites forming a beautif ul se tting for a Florida hom in re1trict e d and famed POINSETIIA HILLS DAVE PORT has every known kind of whol orne outdoor port and a beautiful GOLF COURS with a pro fessional in attendance. THE HOLLY HILL I at DA YEN PORT, affords modem accommodations and excell nt uisi n e. Beautifully llluatrated Folder io Colon for Mailing HOLLY HILL GROVE & FRUIT COMPANY Frank W. Crisp, General Manager DAVENPORT, FLORIDA 49


" What w u oil your mind?" Ha.l"t d Jll.l.ll d a a a w e w u s>' alon LD hia l"oa dater TOO MANY COOKS SPOIL THE DISH I" 11/hic h K itty r s s efi-tl .for Pag e P r o v e s that o r e Thin gs 'l'han H er H ead H er Hat B_v F O ERSTE R SCHULLY R E L J;ta may real e tat the world over but a the undertaker would r mark, the important part is wher it\ laid out. impl y beu c it i call(}d b. the sam nam d n 't m an a thing. Tak ti k f'iu tan e-th kind that om from a clock and the kind that com from a cow ar Rpell d the same way but tl1 re' a lott diiT 1 n c b tw Cit th m wh n they tart doing th ir tuff. R al e tate-but let' ch ck k to the b ginning of thi. c nario for th ben e fit of tho patron wh 1 1i cd th ft t part of the I'm th da ligllt "hello" frail at Royal Palm re ort ho I in Flo 1 id wb re palms (of th human vari ty are in abun dance. In profc ional life I have a eet 'hello" for any im that tut1e in on my circuit. But in private lif my choi est "h llo a e or on Hart Hamil ton el on-a sartorial knock-out if ver there wa one. Through my evil guidanc Ha t pull d off a hrewd businc deal by k ej)i n g on jump ahead of old man Witherb and IIi g a hunk or r eal e ta to H dda L B 11 the f\i r qu n. the old man, who hates jack o much that he on to every jit h can Ia hi hand on ju t t mak him lf mad, found that h:ld 3 jui 'I bw uit kno k d in th he d by the ale, his feeling toward. Hart werr :n 't exactly brotherly-to h I a t PhotOII'rl\Phi lllu tT tl no by 1J1 l -KJ' tworlh w!tchboard ma. be my m ;.J tick t bu confid ntially, 1 love it abou a mu h a alifornia lov lorida. And that' ying it ter ly and, o to pe k, to th poi a it would b said by the bimbo who c om po e th r ading matte tl1at i publi h d on po tage tanl About nin for y-fh r to b more xact, a quar r to ten, Hart and Bla make th ir appearance. Bla i looking "nda wobbl and I judg it' b au of t h e b autiful konk on the l n th b ndit hand d him the night b fore. In the fracas, you kno' J sse Jame Jr., pr du d a bla kjack and p e ented it to tl1e Gli nky individ ual on the cr of hi higlw t eleva tion. ell how' th kink thi m rning?' 1 a k a Hart and hl lf-appointed shado \' approach my counter. f eaning hich one f th two handorne g ntlemen?' Hart inquir s. "Bias, of cou e," I r ply. ou were o busy with )'Our part of the criminal element that you didn't ba time to e the other half of i t crown .Mr. Glinky." orne coronation!" Bla agree 1 That bab a a wizal'd with his in trumnnt! B twc n th tim it d me and th time I ettled down to terra cotta I dis covere d no I than fifty n w con tellation that a tronom n v r v n h rd of be for aid moment."


A House Typical of architecture in the City Beautiful Babson Park DO NOT DELAY Make your reservation NOW, for Scenic Trip Luxurious Pullman-Coach leaves our office every morning at 8:30 High up on the Ridge, on the shoree of a crystalline lake, surrounded by bounteous groves, and in the midst of gently rolling hills, liea the little Embryo city. It is connected with the outside world by smooth, windin g roads, over whic h is continuously passing the traffic between Palm Beach and St. Petersburg. The residential section will be the peer of the finest of Florida s beautiful developments. Business property is even now practically all sold. and the home-sites are being rapidly taken up. Strategically situated in the heart of the citrus country of the state, It possesses great possibiJities of rapidly becoming one of the most im portant cities in Central Florida. ow is the time to investigate this development-now. while purchases may still be made at pre-development prices now. before traffic and activity cause an advance in values Stephenson Realty Opposite Post Office Princess Martha Corner St. Petersburg, Florida -:-Company Telephone 900 51


"By the way, what wa the meaning of those Greek names you started reciting as oon as you came out of your coma?" Hart wants to know. "Were they Greek?" Bias r ep lies. "Maybe I was a bootblack before I went over to France and fill d a date with a pi ece of Hun metal." "Don't you ever recall anything that hap pened before that incident"!" I a k him. "Sister, wh n I come to in the base hospital," Bia s ays, "it was j u t like I wa s born over again. B etween the shell ancl ga I hav e no more past than a Grand Rapid rocking chair." "Wher did the hell hit you?" I inquire of him. "Right under the pot wh e r the tickup bimbo tappe d me last night," he explain s, taking ofT hi hat and showi n g me the scar. "But you to ee the pretty slice I got on th r1ght hip from a Fritz's bay onette," he add tarting to unfasten hi b elt buckle "Cut!" Hart contributes to the conversa tion. "Th e lady take s your word for it, Bias Rem ember this, feller : There ar more car in the world than eve r see the light of day. "But it's a beautiful car," B a s prote "Again we take your word for it," Hart says. "One of the prettie t car you eve r lairl your e y e on,' Bia s insists. ot that I want to b e a traitor to th present subject,'' I put in, "but i t seems to me I rememb r a n appoinment with Witherbee. Yeah," agr e Hart, "an appointment to -talk." "Sa-ay,'' Bia s e xclaims to Hart,'' is that what I'm being l e t in for?-a Witherbt'e gab f est? If so, count me out." "You've got about as much chance of being counte d out as Demp y had on hi3 Carpentie r expedition,'' Hart tell h im. "Try a nd g e t away from us." "There are s weet e r things i n life that I crave more than th o o f that old party's ch atter,'' ays B la sulkily "But s uppo se there' a jing l e that goP with it?" I as k. Now you're talking, s i ste<,'' h e r e pli c and tu n to Hai t "Ten o'clock I thinl: you said." "Righto, agr es Hart. "Kit, uppo

_II Private Paradise! II" :J);.agram'fi!ap Jhows ..fafjon 1'9remr on tlie sportiest Golf Course in'Jlorida Temple Terrace Estates is an exclusive, restricted community, offering to you NOW all the advantages for home-building and investment. Four years of time and millions of dollars have been spent to insure the position of Temple Terrace in the first rank of all American suburban communities .. There for you" at this Masterpiece of Florida's enterprise are the beautiful Temple Terrace Country Club-with the sportiest rolling golf course in the state-the swimming pool. bridle paths, tennis courts, canoes, parks, gardens, the incomparable Riverhills drive, boulevards, estates-these are PROVIDED! Further development is going on at a rapid p ace. Temple Terrace Estates is a Monument to Promises Kept I "Tampa's Incomparable Suburb" 53


LAST month Suniland, on the publi h er's Page propound e d the question: "Why did you come to Florida." The idea behind the lette r was, first, to discover what are the attrac t ions that Florida off ers to people of other states, and, second, to set reader thinking why they pick ed Suniland for a home. From the flood of an wers received it is obvious that both objecti ves have carried. No better testimony of the d iverse appeal that Florida has for citizens of every sec tion could be had than the letters which have been written to the editor of Suni land during the past month. Reason s giv en for coming to Florida ranged from "romance" to real e tate" and from "farming" t,o "photo-engraving." H ealth, of course, scored the largest percentage al most one-half of the writers assigning their residen ce in the state to health reasons. The harvest of letters was rich in tluman-intere t and burgeoned with vivid personal experience Som e were from t ho s e who had amassed fortunes in other sections and sought e ase in plenty for their last days; others had failed and came at last to ask only the blessing of perpetual suns hin e in old age. There were letters from hard-headed business men, frankly seeing in Florida a rich field for well-calcu lated investments; and there were tho s e from men and women of sentiment, an a wering late in life the call of the tropics There were pioneer lett e r s too. Not w ell phrased nor written on e xp e nsiv e paper but breathing all of the wholesome sturdy spirit that loves, labors and laughs under the sun. The cleverest of the lot, and the one to which the editors awarded first prize, was that of Charles M. Stevenson, of Sarasota, who couched his reasons in rhyme and to cap it off dre w the illustrations which ap pear on this page. His poem was bound in the gold-bag folder above and was ap propriately decorated with his The attractiveness of his verses and the appeal of his artistic illustration earne d first award for him on the following entry: For sixteen years I've shunned the co ld And COLDS that come with frost By wintering in dear old CAL., No matter what the co ,t! This fall I wandered northward To track Canadian Moose, And tempted by the chance to shoot The duck and honking goose, I loitered on -the n cam e the now! And with it TONSILITIS! A badly inflamed temper, And my childhood friend, BRONCHITIS! "Oh Back to California!" I cried in hoarsest tones But wh e n I thought of that long trip, 54 Prize Winners In Suniland's Letter Contest Announced Los Ang eles h eard my groan "I'll neve r li v e past Fe! The car's not running right. l hop e the pass is open. 'Twill take us a fort night!" THE CONTEST WINNERS Firat Prize-$15.00 Charles M Stovena o n Gen. D e l. Saraaota Fla. Seco n d P r ize-$10.00 Herman Wirz, 7 0 9 Plat t St., Tam p a Fla. T h ird Priz--$5.00 H e len M. Holley, 305 N W Fourth St., Miami, F la. Ten P rizea o f $1.00 Each Mrs. Mary B. M oser, Star ke, F la. R. E. L ufaey, B o x 2 7 2 Lakeland Fla Mn. Ella G K enne y B o x 4 3 8 S t C loud, Fla. Mn. W L Carter, B o x 1 5 71 Sara aota, Fla. Bertha Brown, Box 1 7 3 H a inea C i t y Fla. K W Henry, Box 526 Wea t Palm Beach, Fla. Sam. L. Schlacht R F. D. 4 Box 280, Jackaonville, Fla. Lorain Lilly, 216 Voorhiea Ave., East DeLand, Fla. Fred J Berry, Box 4393, Jack aonville, Fla. Mra. Gle n n E. M c Kay, Sanford, Fla. "Florida is warmer And ten day s nearer, too I Why don't you try our SUNILAND? 'Twould do a lot for you! That's where we all go every year, The other hunters cried. And th n, in praise of Florida They raised a verbal tide! "Take me either way y ou will But take me the way that's quicker You'll have to take me to the morgue, If I get any si ck er!" That's how I came to S NILAND, To dear old Tampa Bay, To Sarasota's silv e r strand, And Fort Myer's Palmy Way. The first week's sun bin c ured m e, Old Tonsiliti s fled. My nose is full of freckles, My c heeks are full of red. Dips in the surf for mornings, Golf for the afternoon And just on the side, in real estate, I've made a few doubloon s! Next year, I'm coming earlier, For next year I won't need Old Tonsilitis for a prod, I'm COMING! Y es indeed! commg for the bathing, The w armth, and w ealth of flowers, The fishing and the golf that help To pass the sunny hours, The oranges that cent this land Of coconut milk and honey, But most of all, I'm coming back BECAUSE I M MAKING MONEY! "To liv e the life abundant" wa s the rea son Herman Wirz, winner of second prize gave for coming to Florida. Mr. W irz pre sented s ome sound, sensible arguments to justify removal here as well as a number of less tangible but nevertheless important spiritual reasons for escaping the weary grind of life by settling in Suniland. H i;; letter follows: "Why did I come to Florida? "I cam e to the sun-kissed State of Flor ida from the land of the golden west and setting where I have spent many years--because of its uperior climate, its balmy breezes, its h ealth ozone its many and varied opportumties for out door life, for pleasure and recreation, or for toil and labor in comfort many mo : days than any other place in Uncle Sam domain "Then again, I came to thi awakeniugState of Florida because of it unpatal leled opportunities for investmet t-lllt. only for the eapitalist, but also for hv e who have not so much of this world 's g od._. By a little careful judgment tb"' .;an in crease their earthly holdings, the hy giv ing them a secure footing anJ n1 com fort. "Florida offers the eeker the gQiflen k ey, wherewith to unlock her storehouse of her manifold supply. Mother Nature ju t aches for the willing and in dustrious hands to give forth tn abundance from t he depth of her bo..;om. This is a land of great pro pect ju.t r.oming into her (Continued on page 92)


Sale, Sound, Conservative Florida Realty Investments Millions have been, are bei>ng, and will be made by judicious inve tment in Florida real estate. Men of means, vision and energy realtors, developers, pro motors, investors-Florida offers you unlimited opportunity! I can show you a number of sound, safe, conservative buys in the form of gilt-edge properties, acreage ripe for subdivision, down town bu iness properties, farm lands and residential property offering such amazing opportunities for quick turn--over and substantial pro fits as to seem almost unbelievable. Yet careful investigation and personal inspection will substantiate my statements and prove them conservative. Included in my exclusive listings are a number of beautiful islands off the West Coast, neighboring those of Barron Collier. No property in Florida offers greater opportunity for high dass develop ment, or will pay a larger return on the i nvestment. If you really want to make money in Florida today let me give you detailed information concerning the exceptional offerings I have available. Call, Wire or Write. Read thi clipping from the Tampa Time of "20 Years Ago Today" "Fine home lot on Cr nd Centra l within easy walking di tance Franklin. he new trolley lin e will pass i n front. It is a bargai n at the price of $630. Also 20 lots in We t Hyde P ark, within one and two blocks Grand Central at $1 00 each. I 0 down. The above lots are selling today at from $20,000 to $175,000 a lot. My Special Inve tment For a Few Days ot SO by I SO on nib I I land. wit h be u tiful beach., playground of Fort Myer Price $ 1 25. 25 cash, 10 per month. I belie e th i s a good bargain as t h is Island bid fair to follow the de elopment of Miami Beaeh H. E. OPRE 307 Twiggs Street Tampa, Florida ss


7 5 0 0 0 A C R E S T 0 H A V E A N D T O H 0 L D The modern vision of Castl es in Spain With birds and beasts and gamey fish SPANISH GALLEONS SAILED BY THI S LAND Perhaps they b u r i e d treas u re here. We do k now that this g r eat k ing dom is itself a treasure and l ucky is he wh o pl ants his standard here where the Gulf-stream laves the shore for several leagues. MANY WILL WISH, A FEW WILL SPEAK, and ONE WILL TAKE The r e i s a map!-Southland Realty Con1pany Office-Hillsboro Hotel Lobby 56 WE S AVE O NE-THIRD BUILDING COST Apartments Hotels Dorm itories B ungalows For Information Write Murphy Door Bed Co 204 Peachtree Arcade B l d g. Atlanta, G a Tampa, Florid a The Seminoles of Florida By MINNIE MOORE WILLSON An authentic History of the Aboriginal people of the E erg lad es. Legends, Cu s toms, habits and life in thei r wigwam horne are charmingly touc h e d upon. 32 half-tone illustrations. Containing a vocabulary of more than 800 words. N ew and revised edition $2 50 post p aid Ask your book store or write to the Author at Ki sirnmee, Florida. Beautiful Orla n do (C ontinued from page 21) e ction s, is arched w i th mo s wreathed oaks. They say that Mayor Marks had them planted about forty years ago, and what wa then call e d "Mark's Folly" has become one of the city's greatest assets. "You know, of course, that Orlando has a recreation ground for winter visitors-unshine Park? There are 24 horseshoe pitching lanes, four roque courts, eight law n bowlinorinks, and hundreds of peo ple are enrolled in the c l ubs within the paren t club. You know too that there another small park for their pleasure right in the c enter of the city, and that there are band concert daily i n the Eola Park? You'll find people there from everywhere. Then, too, in the State Societie with their many activities, directed by a pecial secre tary, you will find you r friends, at entertainments or outdoors at PlCntcs P erhaps you will find them at the Op en Forum or at the Sy mp hony Orchestra, or you may find them watching a hundred race horses on the Orlando track, or over at Tinker Field watching a ball game-the incinnati Reds own Tinker Field, you know. I can't tell yo u about Orlando; you must find it out for yourself, it has s o many ides." Situate d in approximatel y th center of the ;peninsula, with good road in every direction leading to all points in t h e State, and six main highways e ntering it, Or l ando is o fortunate l y placed that it has become the natural distributing c enter for many wholesale businesses, and it is the trading point for fifty miles around. With its own outlet to the sea, the Cheney Highway, ju t complete d, the dis tance now is only thirty miles, and Cocoa on the Ea t Coa t is le than an hour and a half by motor. In twice that time on e may drive to the Gulf Coast. W ith s venty-five miles of brick paved streets, soft water analyzing 99.8 p e r cent pure furnished by a municipal plant large enough to e rve the city when it hall have reached twice it present population, a modern gas plant making high grade gas for domesti c and industrial purposes, elec tric lights in rno t of its 6,000 homes, the city is justly proud of its public utilities. Over 4, 000 t e l e phone subscriber s are erved by the Southern Bell Telephone ompany, which, in a recent survey and count made to determine it own expansi on ne e d gives Orl a ndo a pre ent population (thi wa in S eptember) of 23,316. It predict from a ystem that cannot go far wrong, a population of 39,000 i n 1930 and 64,0 00 in 1940. "T ll m e the nicest thing you know about Orlando," and the little man-to-be. with wonder in his blue eye as h e turned f r om where he had been sailing paper boats on the lake wh ere his faithful furry guardian eye d him watchfully from his shelte r under a fragrant rose bush, "Why, thP nice t thing I know about Orlando is that it is my home," he said. The May N umber o f SUNILAND MAGAZINE WiiJ Con t a i n the Firat Real Stor y o f the Plans o f Barron J. Collier Owner o f America's Last Front ier Eric Collin, famous N e w York correspondent, spent two weeks in Collier County as the gue t of Florida's large t landowner obtaining the tory e xclusiv e ly for Suni land.


CHICAGO \ NEW'(OR.K GAINESVILLE "Nature's Masterpiece for Winter and Summer" F'T. PIERCE Where Climate is Unsurpassed Where the Satsuma Orange Grows. The First Orange on the Northern Market Where There are Miles of Waterfront Property-Sites on the Gulf o f Mexico, St. Andrews Bay and Many Beautiful Bayous Where Four Cities Are Growing Fast Panama City St. Andrews Lynn Haven Millville Where the Finest 18 -Hole Golf Course is 80 / Completed Designed _by Colt and Alison Golf Architects Detroit and London WHERE VALUES OF REAL ESTATE A R E JUST BEGI NING TO GROW Good Hotels Splendid Roads, A Magnificent Body of Water, Fishing, Hunting, Bathing, Boating Write for Further Information St. Andrew's Bay Publicity Club PANAMA CITY : FLORIDA <;-'-}


8% First Mortgages On Approved Real Estate Your money EARNS more i n Florid a because it is W ORTH m ore. The high rate of interest is due to the great demand for capital in Florida to meet its cast construction and development needs. This condition may not, and probably will not continue indefinitely, but you a s an investor, s hould take advantage of a favorable situatio n N OW 14 YEARS i n Florida W ithout a Loss REFERENCES: Exclwnge National Bk. Tampa Florida SAFETY --Our mortgages are doubly safe because 1-Florida property is rapidly increasing in value. 2-50% of appraised valuation is our maximum l oan on first mortgage. 3-N o first mortgage offered except on property o n which we are willing to tak e a second mortgage. 4-Each mortgage will be accompanied by abstract sh owing clear title from U. S. Gov ernment t o present owner. FLORIDA INVESTMENT FACTS-The l aws of Florida require insuranc e companies to pay the FULL FACE VALUE of the poli c y in the event of lo ss. They cannot question-THEY MUST PAY THE FULL AMOUNT. Baxter National Bank Rutland Vermont SPECIAL OFFER TO BANKS AND INSUR ANCE COMPANIES 5() Let u s send you one o r m ore o f our first m o r t g a g e s for examination that you may see how reliab l e our p a per i s and how c o mplete our s ervi c e Write us stating the amount you wish to invest and we will describe our offerings L. H. Mcintire Company Inve stment S pecialista-305 Ferlita Build i ng, Tampa, Flori d a G t If, at any time, a purchaser of our mortgages wants his uaran ee money for othe r purposes w e will buy the mortgage without q u estion or delay. 20 Milea Sout h of T ampa RUSKIN O N THE INLET 12 MILES EAST O F ST. PETERSBURG LOCATION-VALUES STAY A YEAR YOU'LL LIVE HERE PAUL B. DICKMAN CO. Ruskin, Florida 20 M ilea North of Brad enton and Saraaota In writing to advertisers please mention SU 1ILAND Magazine Flor i da W i ll Become Our R i chest State (Continued from page 27) of fixing prices MJ" recommendation to the Florida Citrus Exchange and the industry in general is to spend less money in advertising and more in s ci e ntific researc h Florida coul d w e ll afford to expend $100, -000 or more annually in investigating the matte r of citrus canning and orange juice preservation. "Limitless amounts of building sand are available in all parts of Florida, yet cement has t o b e shipped all the way from Gary, Indiana, and other points of manufacture, while crushed rock ha s to be hauled long distances The best scientific talent of Florida should now be experimenting in every possible way t o try to develop a practical m ethod o f manufacturing c ement from the lo cal sand. The building problem of future Florida is a very important one M illion s and millions of dollars can be saved if a method of utilizing the local sand in certain chemical combinations to make cement can but be d ev is ed. Such a discover y w ould facilitate road building and all other forms of permanent c onstruction. Improved roads which now cost $40,000 a mil e could b e built at a much low e r figure i f a system featuring the c omplete utilization of local building material could but b e originated. ''In the neighbor hood of three-qarters of the land area of Florida consi sts of ferti l e muck land propitiously adapte d for food production. The matter of r eclaiming ann draining these stupendously large areas of idle acres should be of crucial state concern. Once these waterlogged lands are adequately drained, their acidity must b e neutralized sufficientl y s o that the y will be adapted for the general run of crop production. Othe r riddles of scientific agriculture are i nvolv e d in the most effective m ethods to follow in consummating this important a s si gnment. The state of Florida c a n w e ll afford t o experiment exten sively in order to find the best solution to this question. "Florida should be o potent potential sup pl y source of wood pulp !or paper manufacture It is a land with vast tracts of territory which are not u se d Much of this land could be harnessed for the production of rapidly growing tree crops. The r e i s no state in the country where timbe r grows quic k e r than in Florida. The Florida National Forest near P e nsacola is fostering conservation and introducing improved methods of harvesting gum and naval stores and simultaneously mai ntaininpthe vitality of the trees. There is plenty of opportunity in Florida for the development of both state and city forests alonp; the lines pursued in Cali fornia. The recreational advantages of such forests in tlv: will more "than pay for their es t a bli shment. In t h e course of time, these woodlands under proper management will prot. .' C'< annual tree crops of importance and \ alue. "There are many unsolved problems in Florida, the keys to which are to b e had onl y through the medium of capable scien tific research. These perplexing problems shou ld be attacked in a d etermined manner. Thorough campaigns of investigation shou ld be mapped out. The work should b e continued until either po sitive or nega tive results are obtained. If rubber can b e produced comm e rcially in Florida, a future industry worth millions of dollars to the state can be established. Complete experimentation r elative to the f.ossibilities of rubbe r raising are essentia Banana culture and the commercial production of sugar cane for milling into refined sugar also merit thorough study. "I am an ardent advocate of c ooperative so cieties, but I am opposed to associations


Two View s of the Mammoth Light That is Tellmg the World Daytona and her Opportunit ies A Region of NEW home region is in the building. Daytona Highlands will b e a city. It will never be a townsite or township. remain a suburb, for the City of Daytona will, in a few grown around it. is not, and never l t will not long short years, have Daytona Highlands will always be a region of homes. It is being made that today a rapidly as men, money and machinery can bring it about. In the future, even with Daytona, a City of 50,000 or more surrounding i t. the Highlands will still stand, if s position inviolabl e, as the most exclusive home location anywhere on the East Coast of Florida. lfs size it's location, it's restrictions, it's lakes and hill parks and playgrounds, golf course, tennis courts, and other scenic and recreational features, will maintain for it thi enviable position. There is no call for a city there, the shops of Daytona are too accessible. There is no logic in calling it a town, for it is almost a part of one already. A suburb it most certainly is at present, but its permanent desi gnation, the one by which it will be known for all time is, A REC I O OF HOMS DAYTONA of Hills a.l\d Lake.s THE T R A YLOR S O F DAYTONA Sales Agents, 214 S outh Beach Street Daytona, Florida BRANCHES: Jacksonville Orlando St. Augustine D e Land Palatka New Smyrna Daytona Beach Sanford Eustis St. Cloud Tallabauee Atlanta, Ga. 59


.. t THE PLAZA-KEY LARGO The Moat Beautiful Busineu Section in Any America n C ity : -: Rigidly e Restricted, Facing Perpetual Park : -: All S idewalks Surrounding The Plaza Arcaded in Masonry : --:' // i i t i i Tho tou''''' pu'h 'outh now "'lion' opon K oy L"go ; tho noxt i resort south of Miami. Fifty mil es by Insid e Waterway or rail, and three e hours by auto upon the ope ning of the D_ixie Highw3:y Bridge this SUJJ?mer. The center of the Island. Yacht-landmg and basms Po.stoffic e, Ra1lway Station, beautiful surroundings and The World's Premier Fishing and Boating Center. e W e are offering a limite d numbe r of lots only at this time with the prospect of greater profits than th e Miami pion eers eve r r e aped. lt is worth asking about. For Prices and Particulars Write C E. SEXTON Owner and Developer ; KEY LARGO FLORIDA 60 Income Producing Investment Business property 30x 1 68 feet On Main Business Street 150 feet from Dixie Highwa y Adjoins $300,000.00 Hotel with 1 0-foot alley between Pays $150.00 per month in come Should bring $50,000.00 i n two years. Price $30,000.00 One-third Cash-Balance I, 2, 3 and 4 years. This is good and wiU go quick-Write now. ROSE & SMITH Melbourne Hotel Bldg. MELBOURNE 1,000 ACRES FLORIDA Sarasota County, fronting on T amiami Trail. Close to actual Development. Easy Terms. J. E. BARTLETT & SONS Sarasota, Florida of this type which special ize in e fforts to increase prices at the expen se of more im portant things. Cooperatives of this d e scription can not long survive. On the other hand, coop eratives that function to equably distribute food products at profit able prices to the growers and which e x pedite eff icacious and minimize 'gluts' are of in estimable importance. Florida need s more cooperative organizations of the b e t t e r class During our extend e d conversation, Mr. Babson mentioned one po ss ible source of revenue for the financing of the r esearch work which he has outlined above. His r ec ommendation was that the State of Florida enact a law authorizin g the co llection of a tax of approximately one per cent on all real estate transfers. The funds raised in this un iq ue way would be adequate to pay all the inv estigation and experimental e x penses Thus these important problems would be solved without any drain on state or county funds. "Not on l y are citrus canneries needed in Florida to convert the surplus fruit of that family into marketable form, but similar preservative establishments are essential for canning the ov erplus of the truck which are annually raised Under such conditions, there would be no opportunity in the future for food products to decay in the field or unde r the tree because of a dearth of local marketing facilities. And when Florida engages in the canning in dustry on an extensive scal e, the should bear in mind that a cannery product is an indu strial by-product. Othe r condi tions b eing equal, canned goods should sell for lower prices than the fresh fruits or vegetables as delivered on the northern markets. Growers mus t use their coopera tive organization s to decrease production costs and to increase the yield s o that this condition can be brought about. It is oniy the food producing businesses which pro vide for the preservation of the surplu s and which extend the mark eting period over the entire year that are permanently successful. "My p e r sonal id e a i s that we who liv e in Florida are residing directly above a great mine of diamonds A s yet, we have not discovered a dep endable and efficient method for the recovery of the diamonds. It will take considerable search and re search before that endpoint is reached. But, eventually, we will overcom e all ob stacles and benefit from the l av i sh natural resources industrial opportunities and commercial chances for substantial success which are our legacies from the bounties of M other Earth h e r e in fertile Florida." Florida in the Movies (Continue d from page 25) is a secre t held in close confidence by the producers, but it unquestion ably requires studio work of the painstaking quality. One of the spectacu lar sce nes in the original i s the escape of a dinosaur from a cage in London, and the film s hows him smashing automobiles and railway trains. Events equally thril lin g will be part of the sequel which will be screened in Miami, according to Mr. Rothacker. While not appearing in moving pictures, a profess ional artiste of world-wide fame who is wintering in Miami sho uld not es cape notice in this article. She is Gilda Gray, the noted d a nc e r, who w ith h e r com pany appears nightly a t the Hollywood Golf and Country club, where there is a l ways a crowd that taxes the capacity of the building. Mi ss Gray is known for the sen sational nature of some of her dances, but these are not all the same, and present a wide variety of ideas, gleaned from travel in different parts of the world. She is ably supported by a company of girls


SUNSHINE -?5. Ceese/11 Prooh of plates in full color will be aent on reqoest The e magazines take pride in their covers; and it is our pride to make plates fine enough to please even their standards. You, too, can have photo-engravings beyond critici m, once we add your name to our ro ter of satisfied customers. Dixie Company of 9ine P/tintinq P!aiE4 fen a Qua;zhz of SAVANNAi-1""' GEOR.GIA 6 1


62 p .... ;/ ...,..,: I ) 1 McDONALD ANew Experience Awaits You! Ride on MICHELIN BALLOON Comfort Cords A BIG PRICE REDUCTION See Your Michelin Dealer Herman D. Bornstein Comer Zack and Tampa Streett! Opposite Victory TAMPA, FLORIDA & ROSS REALTORS SPECIALISTS IN THE HALIFAX COUNTRY Acreage and Ocean-to River Tracts, Subdivisions, Farms, Gardena, Groves, Estates, Apartments, Homes If You Desire Reliable Information on This Section, Wire or Write U1 DAYTONA -:FLORIDA In writin g to adv rti er plea mention ILA r o Magazine brought from one of Chicago' leading theaters. H e r engagement i n HoUywood is for the winter, but her hom e in Miami, it is said, is to be p e rmanent, and she will occupy it whenever she is not traveling Miss Gray and her husband, Gil Bo ag, who is h e r bu s iness manager, imm diately upon accept i ng the engagement at the Hol l ywood Golf and Country Club, purchase d a hom e in an aristocratic uburb north of Miami. Ftom this beautiful r esiden c e she make t he trip daily to Hollywood by motor bu s, and the coach u se d by her el f and girls, which i o f the two-story varie ty, and is embell i she d by coachmen with horns, is a frequent sight on Miami tr ets. 1\fi Gray has master e d da ncin g Sh e now s ee k to know ev ery d etail about th e art of being a housew ife. Cooking is a n e wly discovered pleasure, she says, and she even scrubs the ftoor for the sake of the e x perience. "I am now more interest e d in cooking than in danc ing," Mi Gray told i ntervi w ers behind the scenes at Hollywood a few days ago. "Today I crubbed, and you houl.d see my kn ees." Mi s Gray had b e n dancing off and on for several hours and her knees had been in plain sight. 1f there was anything the matte r with them, nobody cou ld detect it. Ruth St. Deni s and T e d Shawn, d a ncers, play e d a brie f engagement at a Miami theat r and both w e r entbu i asti about Florida, it being r eported that the y pur. c hased prop erty in the City. Late arrivals i n Miam1 include Fritzi Scheff, well known musical com dy tar, who is appearing for the time b ing in vaudeville. This is a new e xperi e nce for her, but she hopes to profit by it. Her engagement is at a popular M i ami club and will last for everal weeks. Miss Sc heff remarks at the contra t b etwee n the w eather in Miami and in N ew York and hope s s h e will no t acquire too much tan. T leg:raphic information just r e c e iv e d from Vitagraph in New York states that the exteriors for "Wildfire" will b e cre en ed in Miami during the n ext few weeks, and that the ntire company will b e s nt h er e The produc t ion is being made by Distincti ve Picture and is directed by Henry M. Hobart. Ai l en Pri ngl e i to be starred. The picture is one of racing life and the Miam i raci n g oval v ill be u d for many of the shots Oth e r film, stag e and musical c lebriti e who visited Miami included A llen Dwan, Gloria Swan on' s director; John McCor mack, noted Irish singer; Evans Burrowe s Fontaine, danc er; Irene Bordoni, noted actre and Richard Barthel me widely known moving picture actor. Mr. McCormack, who cam e to M iami to from an attack of Ia grippe, and who r emai ned for se v eral we eks gave a concert before l eaving, and d eclared he be lieved Miami would become a r nd zvou for the leading minds i n t he musical, liter ary and artistic world. Mr. Barthelme is enga ge d in makin g a n e w jungle picture at Fort Lauderdale. The others mentioned w e r vacationin g, with the exception o f Miss Fontaine. who was fulfilling an engagement at a cabare t It i understood that s veral other mov ing picture companies will reach Miami from N e w York early i n the spring. Reflections By MORDI A FLOYD BRAGU IER Over the we tern rim of the world The hot glare lip And d1.1 k throw out from t h e panting e a The lights of s h ips. Are th e tars in th c loud-foameddeepabove R eflections ca t? Or lights on other weary craftHome -bo und, at Ia t.


Whe n the ments now under construction are com pleted, these lots will double in value. QAOSOE:N P()!N'T An ideal r es idence location w ith unsur -passed investment poss ibiliti es Is There Anything Which Makes for Values and Desirability, That "Tropical Terrace" Does Not Have? LOCATI O -It's on the Gandy Blvd., t h e main artery between Tamp a and St. Petersburg, with street car service to Tampa-dose in, and on the highest point in the peninsul a. COMMUNITY-High class residential, free from in dustrial annoyances. SCHOOLSThe new $140,000 Ballast Point school in easy reach of the most distant point. CULTURAL ADV ANT a 1 2 acre park and near the Tampa Yacht a n d Country Club one of the most exclusive and popular clubs in Tampa. INVESTMENT POSSIBILITIES-The Inter-Bay dis trict is limited in area and is certain to become rapidly populated and highly developed-already is, in fact. N. E. JONES REALTY CO. PHONE3464 TAM PA, FLORIDA 113 LAFAYETTE ST. 6 3


Only 1000 Acres Left! 11,000 acres a d vertised in March Suniland have been sold Act quickl y i f you want a tract of this excellent strawberry l and near P l ant City. 20 acr es or more at $75.00 per acr e Another Bargain 9000 Acres of the finest cucu mber and strin g bean land ( soil ) i n Sumter and Her mando Counties. In T racts of 20 acr es and up, $50.00 per acr e. A price r eduction on larger t racts BOBBITT & KEPPlE, Clearwater, Fla. H. B. Williatns Co. 480 acre s on S a rasota-Bradenton grea t white w a y (Ta miami Trail) a longside Whitfield Es t ates, the mos t c o s tl y and best advertised de velopment on the Wes t Coas t. C a n now be bought for thousands and sol d in a few mont h s for hundreds of thousands. Tract ripe for development a t once. Address H. B. W I L L I A M S C 0., R e a I t o r s Sarasota Hotel Building Warren & Wood REALTORS tracts. and residential Acreage, large and sma ll p rope rty, city and s u burban. We have a story t o t ell t o the m a n w h o w ants t o mak e a real Real Estate i nvestmen t. SARASOTA, FLORIDA A Princess of Soltitude (Con t i n u e d f r o m page 36) IV Overton and his boatm a n were astir early the next morning Back of him the g reat w hi t e house s lumbered on its e m i n e n c e and respectfull y t h e d e w-drench ed trees and flow e r s seem e d a l so a Jeep. A s t hey cas t loo e the ropes no nois e brok e the s i l e nc e save t h e faroff plaintiff cry of seabi r d s wheelin g ove r t h e bay b eyo n d Private H e n derson w ent making things s h i p shape while the Car tain, glancing bac k at the house flu s hed hotly and w i s hed that hi s visit h a d not closed s o bad l y THEE D He Built a Road to Market (Continued from page 39) Along the shore of Lake Ok e chobe e a quintet o f dragline dre dges w e r harnessed to pump sand from the lak e bottom and depo sit it a s a bi nding material to g i v e stability and strength to the miry muck. A s soon as a substantial base was establish e d i n thi s manner, 2 0 miles of teel track w e r e la i d and a 36 lnch gauge railroad was installe d to transport crushed rock from t h e crusher plan t which at diff e r ent periods was operated either at O keechobee or t h e head of t h e St. Lucie Canal, d e p e nden t on which suppl y s o urce wa closest to cons txuc tion. A hal f dozen locomotives and 64 dump cars w e t e used to haul materials. 'l'he anangem ent was such that t h e cars could b e d u mp e d in eithe r directi o n as t h e track was laid directly along t h e c entr al l in e of the roadbe d A s p ecially devi e d rock spread e r was improvise d and attache d to t h e front end of t h e locomoti v es It vastly expedited construction. Then, the track was raise d and tractors and grades and t e n-ton rollers comple t e d t h e work. This short cut syste m enabl e d the efficient road building cre w to complete 2,00 0 feet of hi ghway p e r day. Never in F lori da's hi story has a more efficient nor b ette r o r ganized workin g force operate d ucc essfully south of the sno w l i n e The different operation on each d ivis io n w ere s c heduled and organized so a s to co-ordinate togeth e r admirabl y for max imum effici e n cy. The trai n service wa handle d satisfactoril y by m ean of a d is patching s y s t e m. A t e l e p hone s y s t e m 4 0 miles long was bu ilt the li n e o f construction. Eac h locomotive was equip p e d with a portable pho n e S i d e track s w ere provide d e v ery two to t h ree mil es. There was n o opportunity for tieups i n t h e rollin g stock The communicatio n a l ar rangement s were such that e v ery l a bo r se c tion kne w e xactl y what the other d ivi s i o n w e r e do in g at any particular tim e The work p r o g r esse d n ig h t and day. Two s hifts of labor ers handl e d activities d uring sun shine a n d moon s h i n e A comple t e sawm ill w ith a daily capacity of 10,000 f eet o f lu m ber w i t h a f ull pl a n ning e q u ipment were k ept busy most o f t h e tim e pro viding mate r i a l f o r bridges a n d othe r p hases of construc t i on. A ltoge t her, 28 b r idges w ere built, r angi n g fro m s p aliS of twe nty to 525 f ee t The g reat K issi m mee Ri v e r bridge w hic h i s 3,200 feet l o n g was a l s o bui l t by Mr. Conners who as a comp e t itiv e bidd e r was a warde d t h e c o n tract. T hese bridges w ere b uilt o f p ine a n d w hic h w e r e creo s o t e d thorough ly t o i ncrea se t h ei r wearability and resist a n ce t o insec t attack. The t ol lhouses a l ong the route and the larg e o ffice building at Okeechobe e a s w ell as t h e r es i d ence of Mr. Co nners were rai sed wi t h lumbe r s awed a t t h e h i g h way mill. Durin g the road building c ampaign, t h e work cre w s wer e ho u se d and b oarded on barges and housebo ats which w e r e m o v e d from point t o point a s construct ion pro g r essed. The uniq u e fleet c o n s isted o f


Learn to Live-at Cocoa Beach R EAL S P O RTS--WITH seventeen miles of hard, smooth sand averaging 250 feet wide as a race course, little marvel that Three Miles per minute can be made in the "Wiscon sin Special" at the right. But the beach is not the only attraction at Cocoa Beach. There is bath: ng. fish : n g. golf. shooting (either trap or wild game), motoring, boat: n g and yachting, baseball. band concerts and theatres. Let us send you a beautifully illustrated booklet describing these, and many other attractions. It is free. But better yet, let us show you. It will be a mutual pleasure. REAL H OMES ...... A R you seeking a real home where it is neither too hot nor too cold; where the utmost healthfulness and perfect cli mate are found Winter and Summer; where you may have the most congenial social reldtions; and where your children may grow up in the midst of ocean-fanned semi-tropical splendor, and the best of school a dvantages} Then you are seeking Cocoa Beach. It is a community of pleasant homes. Orange and grapefruit abound. Living costs and taxes are as low as can be found any where. We specialize in Real Homes in Cocoa Beach-either an ocean front or city lot. or acreage in any size, if you like ..-.....,. 0 ......_ .:: ::. .._ -.. ..::-" -"' "REAL SERVICE REAL TORS" 245 E. Flagler Street-t 05-7 Va1 Arcade-Miami, Florida


100 Choice Acres North Shore of Sarasota Fronts on Bay and T amiami T rail and a djoins the finest development in this sec t ion of the country. LACEY BROS. REALTOR3 SARASOTA, FLORIDA _ll _______ __J__I.L..__I Florida's Advertising Typographers will be pleased to have one of t heir specialists consult with you on matters of distinctive printing. I I ? .,.__.,. Tourist News Press Publication and Color Bookkt S,;ecialisu ST. PETERSBURG FLORIDA 6 6 I I BALBIN-SPENCER SHOE The Only Exclusive $5.00 and $6.00 Shoe ntore In Tampa 316 CASS :rfREET -:I I I co. P hone 2714 I n writing to a dvertisers p lease mention SUNILAND Magazine twe lve barge s, two s t ern whee l towboats, two speedboats, four tugs and six house boats The ros t e r of road bui.ding machinery is most compl e t e and e x tensive of any highway build:ng cam paign initiated in Florida. All this equipmen t was in excell ent condit:on at the com p letion of the gigantic t as k and will be u se d in o t her roadway proje c t s in the Ever glades and in the mamtenan c e of the Con ners' Highway. The payroll weekly during the building cam"::aign aven: g d $10,00 0 whi'e it co 1 t $700 a day to run the rock crusher which provided the road bui!d :ng material. On July 4, 1924 20,000 p e opl e inc l ud ing Governor C A. Hardee a n d Governorehct J. W. Martin of Florid a and Governor "AI" Sm'th of N ew York attended the of ficial op ening and dedication of the Con ners Highway. Independence Day was a fittinl!: occasion for the c e r emony for the completion of the road to market u s hered in in de p endence for the Everglndcs and its previ o us ly maroone d resident s After years of i solat; o n and comparative exile from all tha t civilization thc e p eo ple who have kept faith with their fertile fatherlands have found freedom. The daring and persistency of William Conners in building a highway where the most of men would have b ee n afraid to venture and invest their savings has already b ee n father to another and important ad vance of ci vilization into the n eglected Everglades Shortly, t h e rumb" e of m ighty locomoti ves and shrill shrieks of train whistles will r esound for the Florida East Coast Railroad is now busy building its long-promise d exte n don from Ckee chob ee to Miami. This transportation system will tap the same section whic h is now b eing served b y the new highway. B oth these road b e d s follow the and eas t::rn shores of Lake Ok ee chobee. Atlantic Coast Line is a's o the ctate from the W est via with its at W es t Palm Beach. state i s bui"d ing a hard surface from Okeech o bee to Fort Pierce in the Indian Ri,er country. ,small wonder that prayers of thankr g' ing a r e leg'on in the latitude of F lorida's la-g-eft l aKe. A new existence has b ee n opene d and the luxuries of life are now available to p e ople long denie d the off er ing:; of modern ci v ilization. William J. Conners consummate d the largest achi evement of his remarkable life whe n accepted the role o f path{'nder for the long-lo s t Everglades H enry F l a gler has wo semniternal as the rliscover e' and sa ior of Florida's east coas t H enry Plant is the father of wert coa s t d e v elonment and progres s. Anrl now William Conners, another great man of the North has found h is h eart's desire in Flerid01. and has fo'lte,.ed the future growth and e x pans ion of a previously waterlogged king dom. Naturally there will b e orne settle m ent in the Conners' Highway. The expert enginee r s in charge of the work predicte d such It will be a simple matter after about two years of se r i c e to apply more rock to comp e n sate for this u n aYoid able sinkage. The n a final co & t of a rphal t will b e applie d and the roadway will, like the venerable highways of ancient Rome, be fotified agains t the wear and tear o f c enturies of u s e wh ere properly ma;ntain ed A t1tal of 130,000 cubi c yards of rock were from the canal passed through crushe r plant, h a u l e d an aver age di stance of 11 miles and were in corporated in the body and surface of this extrao'!"dinary highway. It is destined t o b e com e the most travele d and most fam ous road in Florida-one o f the wide and durable highways whic h will play a n im p ortant role in carrying F lorida to the f ore front among her sister stabs of the awakened and progress iv e South


ADVERTISING ART I ---------CARY-CRANE MOTORS, Inc. Tampa St. Petersbu:"g "WE SELL P ACKARDS" HOTE.L -----ARLINGTON HOTEL MRS. J. D. RUSHING Weekly Rtea Mad-Family Hotel L.rge, Moderltl Verania 1219 Fruldin St. Phone 2264 TERIOR FURNISHINGS & DRAPERIES Interior Furn ih i nars nd Draperie BARBOUR-WARD & CO. Tyle,. St. near Franlo:.lin Service Departments that Packard owners Real ..tate Loan appreciate Cunningham lnvutment Co. Tampa Show Ro o m ;md Serv i c e Phon e 3 547 5.04 Franklin St. Phone 2083 BANK Bank of Commerce Member Federal Re n"e Syatem Tampa CAFE Ideal Cafe and Restaurant .. Typica l Spani s h Place .. S. Serra, Prop. 1223 Fra klin St. FERTILIZR FERTIUZER for Phou. 2182 C:trua, Tru.c:lc Lawns, Flowel'l The GULF FERTILIZER CO. Tampa, Florida FURNITURE Tarr Furniture Co., Inc. D e corato r s and Furn i she r s Pboaes 3643-4986 Everythiu.c In Cb.ina-Awniac and Linolellm Tampa, F.loTida LAUNDRY White 0 Laundry 1110 Tampa St. Tampa, Florida Phone 4567 2343 "We Strive to Do the lmpouible.-PLEASE EVERYONE" .PHARMACY COOK'S PHARMACY 702 Grand Central A'fe. Phone 3646 Pre r i p t ion Filled Promptl y Curb F ountain Servic e Open till M i d n ight REAL ESTATE 207 E. Lafayette Street Phone 4504 Specialists in Acreage M.C.KOHLY Real Eatat Phone 3746 Rental lnauranee 210 Caae Street REAL ESTATE N. E. JONES REALTY CO. 113 E. L.fayette St. We have B e1t Loeated Subdivi eion op the n e w 100-foot Gandy Bridare Boute.,ard. 500 Feet from Tampa Bay, aU Improvement.. St. P e terabur&" Offiee: 620 Central A-venue ------------LaT&"O 01" Small Traet1 Home and Site Free & CO. 106 Hyde Park Avenue Tampa, Florida HOOPER & BRYANT Rw &tate large and mall tracts, grove s bus ine and r e sidential pToperty, c ity and suburban t ill ion are being made in T ampa real estate. Let u tell you a bo u t it. 211 Lafayette Str et IF YOU WANT TO BUY OR SELL REAL ESTATE See BRIDCE CITY REALTY CO., Inc. 205 Twiarar Street PARSLOW REALTY CO. C ity a n d Suburban property, acreage a nd t imbe r l ands-! r m s and orange g r o ves. Parslow Bld.r 1002 Florid_ & Ave. Tampa, Florida Phone 4957 TAILOR WIWAMKRUSE Hiarh Clau Oaly All Garmenta Made on Pl'emiae Vader My Penonal Su.per..i a ion 203 Madiaon St. Phon.e 2754 67


AD That Ia Modem And Nece.sary for the Development Of a Master Subdivision Is Being Included at TAVAJD)QRA Lake County's Most Beautiful Subdivision NUMBERED AMONG THE ATTRACTIONS ARE: An 18-hole Golf Course-South's Prettiest bridle path, Ideal F ishing, Boating and Bathing Facil ities A membership in the Tavadora Golf and Country Club to each purchaser of a Large Wooded Residential Tracts ranging in price from $500 to $2500, one m i le from Tavares on beautiful Lake /Jora. L. B. SAFFER & CO. TAVARES LAKE. COUNTY FLORIDA Near "Gem of the Lakes" SEE Miatni and Coral Gables FREE six-day trip in our DeLuxe sight-seeing coach, leaving Tampa, Sarasota and Bradenton every and Saturday. Tampa Office: No. 301 Twiggs Street 2,500 Acres 12 miles from jacksonville at $1 0 per acre. Price the adjoining land and be convinced that this is the cheapest acreage in Florida. This price is good until April 1st. Then $15 per acre. We will guarantee purehaaer $3000.00 for timber lease. Phone, Wire or Write, Owners BARNARD BLOUNT COMPANY 107 Madiaon St. Phone 4416 Tampa, Florida A Fisherman's Paradise (Continued from page 48) must have lent themsel ves admirably to that game of h ide-and!ieek which the o l d rover of the seas, with every man's hand against h im, was to play. Eventu.a l y he was caught--th is wib one!-and quickly han,ed The annual puge

POMELLO PARK An Investment Opportunity Extraordinary A Large Or, chard Develop, ment Near By ANEW 'Townsite TERMS Pomello Park is a twelve-thousand-acre Acreage Sul:division, divided into ten-acre units, situated in Manatee County l:etween Bradenton and Arcadia and Sarasota and Arcadia, thirteen miles from Sarasota Bay. Coming into it from five different sources are five highways, all now l:eing hard-surfaced. The East and West Coast Railroad also passes through it, making it accessable from every angle. A big grapefruit development of northern people joins this property on the north-the groves now are l:earing. One thousand investors have already bought in Pomello Park. Prices range from $60 to $7 5 per acre for a few weeks, after which, it will l:e $1 03 per acre. The village of Verna lies within the Pomello Park property and over one thousand acres have been reserved for a new town site which will be developed in the near future. Terms are $50 cash and $15 per month on each ten acres of the acreage. $1 00 cash and $1 0 per month on each ten lots in Pomello townsite. SPECIAL-For a Few Days: Lots in Pomello Townsite are Offered at an Advertising Price of $35 cash, each. HOUK REALTY CO. 689 Central Avenue Green Richman Arcade St. Petersburg, Florida 69


70 "Dunedin-The Beauty Spot of Pinella.s County" "We Are Proud of Dunedin" GRANT & SKINNER REALTY CO. Real Estate Loans, Investments and Insurance Dunedin, Florida We Invite Your Inquiries An Exclusive Colony Site Situated A BEAUTIFUL pring forming a lake 300 feet above sea Lvel. in the center of 400 solid acres! Surrounding land hi gher than the spring. Main line railroad and improved highway pass throug h the property. A very umque and unusual setting for an exclusive colony. Prices and Terms Are Rigbt Geo.LeFevre 15 Yean Florida E03 Sumner Building Formerly appraiser for Federal LoaD Bank St. Petersburg, Florida TOWNSITE-3840 ACRES a Li'c c'!ltional-about 12 miles ea t of anford-18 mil es from Eas t Coast-130 s outb of Ja.ek,onville. Railway runs through the traot with station and townite on the land. Also water trans i>Ortation Land is of Excellent quality-level, open, well drained, fertil e soi l. At San[ord values have gone to s everal h undred dollars p e r acre. Thi e .an be olaTt o( the vriee of Sanford land and show big profit. Lots can be sold for $100 ach, or 20 ac:res of land and 10 Jots for $1000-Ea y term s The of this fine t ract, incl uding townsite, is only $25 p e r a c r e and terms of payment veTy easy. Tbb is al s o the key to many thouand acre of adjacent land. There ;,. a rea.son why this has not been offered before. Let me tell you about it. E. A. KELLETT 1Z9 E. Second Avenue P. 0 Box 1644 Miami, Fla. When writing advertisers, please mention Su niland Magazine depth o f twenty-seven feet, and witbin the past montn the Senate Rners and harbors comm1tt<::e has asKeu an a""p1'0pr1ation of $1vv,vuo for thi pu1pu e A reacly the shipments fronl South B,;c a tlranlle have reach.:d to a p p t oximately half the total sh pmt:nts from 'l'ampa, and the yearly incn:a:.e at the sou.hern port is mal'ked. D u1ing 449,387 tons of pho s p.mb rock mo ... South Boca Grande, as against 3 1 ,OJii ton in 192 3 and :.::99,551 m 1922. Thz phosphate elevator at the po1 t 1 s of the mo t mode n type and the entire plant i s modeled along the lines of ef fiei ncy. It has an e xcess c a1.acity of a mHlion tons yeal'ly The officia ls of the railroad have a fur ther v:sion o.f a sizeable city at South Boca Grand e a c ity which is to s urrounits s n ngly in the su n. stc n r d in its of buccaneer s and bnried go1d. Anrl w h e n the sun goes down. like a gol d e n bal!oon aga : n .. t the blu e mist of a wide s :l, the i 1and resort wheronce echoert the clash o f sabres and the shriP.ks of w'ld now only the virile, vcsat le t"uth tf'lli go of ::>t the Pelht., C l ub, and the clatter of dishes in the kitchens. Too M a ny Cooks Spoil the Dish (Continued from page 62) help'," I reply, cordially enough. "That infant prodigal of yours in the uont office held up the march of progress until you inspecte d Mr. N l son s card anu d ec ided we w eren't a rlelegatin n f1om Sbters of Mist!ry ask;ng for donations." "Don't get brisk with the old fis h," Bias out of the corne r of his liz "He might waste more palaver answering you back." "You said, last night, you wanted totalk with us, Mr. Witherbee," Hart re marks. "Yes, I do.'' Witherbee answers. "I am very grateful for your intetvention, l .a:ot night, and w ou ld like to compensate a.ll of you i n some way." "Sizzling bow -bow!" exclaims Bias. "What do I hear? What do I hear?" Hart scow l s at his friend l'lnd sile nce s himt_pronto. The n, he says to the old man: "we d id nothing remarkable, Mr. Witherbee." "Tut, tut, my boy," answers the old man smiling graciously. "You under e s timat e the deed. You saved my pursepossibly my life. No one can say what those-desperados might have done with Prescott and myself. Tl1ey chose an ideal spot for knocking us in the head and cast ing our senseless forms into the bay. Then, one of them might have taken my car and with fas t b en ort of the states by morning. P erhaps, that was their idea. However, whatever they were plann'ng to do, you and your friends pre vented them. Good actions should b e re warded jst as much as evil on es shou l d be punished. I hope you three won't object




72 COUNTRY CLUB ESTATES PALMETTO'S PREMIER SUBDIVISION and one of the prettieet euburban development. oa the Weet Coaet. Adjoin the new 18-bol e trolf eouru and loeated on lla7hora Road to 'fa l&llL For lnformatioa, C a ll -B E N F W A D E R e a l E a t at e PALMETTO FLORIDA KOMOKO FARM FOR SALE S U BDIVISION PROPOSITION 1520 Acres Under Fence 637 acres Pecan GTov e, fine paper-shell variety-Grove 18 years old, located two miles from Newberry on hard road to Gain esvill e in Alachua County, Florida. Price and terms on application to C::UMMER LUMBER C::OMPANY GAIN E SVILLE, F L OR IDA SUMMERFIELD MARION CO U N TY "In The Hills" If it's orange groves, farms, townsites, or improved acreage, large or small tracts WE HAVE IT! DAVIS a n d DAVIS, Real tors S ummerfield Marion County Florida When W riting Advertisers, Please Mention S UNILAND Magazine to r e c eiving a token o f my gratitude." "Not at all, sir; not at all, sir!" breaks in Bias quickly. Again, Hart silences G linky and turns to Witheroee don t want you to feel obligated" Right away, I saw that if I i4;1t Hart and Bias alone they' d ha s h the deal-each in his individua l little way. It was time for somebody to interfere and so I took the respon.sibility under.,tand exactly how Mr. Wither bee feels about it, Hart," I sing out in my weetest s oprano. "He does te I that he's obligated to us and wants to discharge the obligation in as business like a way as pos sible I don t blame him. If I w e r e in his s ho es I'd 1eel the same way about it. And knowing bow be feels I for one, am willing to let him clear the debt in any way he ees fit." Hear! Hear!" break in Bias, but seeing Hart's disapproving eye upon h im he staJ;eS a good imitation of the North Wind on a hot day in summer. "If that is really how you feel about it, Mr. W atherbee," r emarks Hart, s how ing some at last, "I agre e with Misi Page that we ought not make it any harder than for you to discharge the obligation." "Very good!" speaks up the Prescott disea se "Now that the question of suit able renumeration seems to be settled-" "Jus t a moment, Mr. Prescott," interrupts Witherbee and hurray for him. "If you'll allow me, I'll do the talking." Out of the corner of my eye l see Bias getting ready to lead the cheers for the o ld man, so I manage to park one of my French heels on one of his dogs without attracting any attention from the rest of the mob. Witherbee gets back into the conversation without d etay "For a while," he say "I wondered what I might give. Money seeme d to make the transaction too comm erc ial. Other gifts that occurred to me didn't have suf ficient value But, at last, l struck upon the right token-something which will m ea n more to you than it does to me-some thing which you will be able to capitalize bette r than I ever could hope to do. You two g entlemen are in the r Pal estate busi ness. B 1 ieflyt what I intend to do is deed over to you tnree a tract of l a nd which I o wn on the outskirts of the town. No doubt you, Mr. Nelson, know of March mount Heights. He settles back in his chair and fc Ids his thin hand over his narrow tomach in self satisfaction. Hart pinches his lower lip thoughtfully foT a moment. "Can,'t say that I do, Mr. Witherbee," he r e pnes. "Well it's there, just the same--north about five miles from the h eart of and jus t a little r em oved from the Dixi e Highway. At present, it do esn't amount to very much, but with a small amount of development and the kind of al e s pep that you and Mr. Glinky will be able to put be hind it, you three ought to ama a n eat sum from the property." "That's real handsome of you, Mr. Witherbee," I found myself saying. "Handsome?" lllas breaks in. "Why, it's simp l y beautiful." "Nonsense," replies the old man. "My life is worth more to me than Marchmount Height It's a fair exchange, I say. The title is clear and I had the property re surveyed only l ast WE>ek. Mr. Prescott says he can effect the transfe r within a very short ti me. "There'll be no trouble at all in do ing it," Prescott adds. "In the meantime, however-" "Ah, yes, Pre cott," interrupts the old man, "J had n. ln for Mr. Prescott's lega l guidance in the matte r," he on to us, "he has a little favor to ask of you three. It see m s


A.onc the 15-mile Mc:Grecor Boulevard, Fort Myers to the Gulf ew $100,000 Atlantic: Coast Line Station FORT MYERS "The City of Palms" A Delightful Place to Live To the home3eeker or vacationist Fort Myers offers ideal living conditions. A sunny tropical climate that is pleasant the year round. An advantageous location where the broad Caloosahatchee River widens into the Gulf. Charming homes. Wide streets and boulevard1, lined with majestic royal palms. Every outdoor re:reation, including yachting, motoring, hunting, fishing and golf. Finest tarpon fishing in the world. Fort Myers is a wonderful place to make your home. It was se!ected by Thomas A. Edison and Henry Ford as their winter residence. Thousands more peopL are coming here each year to live. Fort Myers is growing. Because of its natural attractions and because of its strategic location, A Profitable Field for Investment more and more arteries of transportation are pushing their way into Fort Myers. Railroads, mot01 routes, steamboat and steamship lines are making the "City of Palms" a main terminus of travel. And these are the things that build cities and make fortunes. Fort Myers is growing-and growing rapidly. New transportation facilities, extensive improvements, substantial private enterprises-all are making Fort Myers. And herein lie the unusual investment opportunities to be found here. Fort Myers is a delightful place to live--a profitable place to invest. Come now to the "City of Palms" and participate in its progress and prosperity. FORT MYERS REALTY BOARD Fort Myers-Lee CountyFlorida 73


74 TRUCK and BERRY LANDS IN TRACTS OF 10 ACRES AND UP YOU SHOULD LOCATE IN BEAUTIFUL HILLSBOROUGH COUNTY EXCELLENT CLIMATE FERTILE SOIL WONDERFUL CROPS A n opportunity to purchaR e a small farm i n this sc enic wonderland a nd gain that long sought independence. Soil will produce wonder crop Cash buyer s of prolurt. for home antween Jacksonville and Jackson.,rille Beaches. Pr1ce $ 281,500. 00. L i be ral terms. We h a ve oth e r t r a cts from 10 a cres t o 1 000 a long the Atl antic Bo u l ev a r d a n d Waterwa ys fro m Jack sonville to its beaches. From an investment standpoint t hese p r opert ies canno t be surpassed, d u e to r a p id devel opment n ow u n de r wa) Sewell & Newlon 316318 Dyai Upc:burc:h Bldr. Phone 6128 Florida MASTER TOUCH TYPEWRITING Char t a n d 15 Less ons bv M a il, $5.00 A C. K. Slogan"Key key; d a y by d a y i n the ril:'ht w a y, raises our pay, h i g h e r and h ig h e r." A. C. K. Business School 141 N. E. Second St. Mrs Ada Cowan K e n d r ick, Owner Miami Florida I HAVE LIVED I N FLORIDAW ant to L i v e Thue again PERMANENTLY Am an American. married, age and a hard work r. Want pro peet8. Will do anything. Can handle men and d rive a Have had four years exper-ience a a f:oreman Ln paper box factory in Bo ton. C.O.T AYLOR 24 Vale Slreet, ROXBU RY MASS. that afte r he had turned over to the authol'itLeS tile two d .:s perados which Mt. e lson knocke d imo and placed in our car, Mr. Pre::;cott wail ever so s .ightly i n in his d.;:scrtp.ion of the encounter. !<'rom what 1 can u nderstand, he took all the credit for Mr Nelson' s hero1sm. Eh, l'rescott !" Tile I 'gal buzzard. turned the color of a rosy beet and bit nervously into h1s d t ad Punko Perrecto. Thts got a heal ty round of 1augh nom everyoouy in the room, but the bum, himself. 'It now de.eJOps," W itherbee continues, "that Mr. Pl'escott tears d.;tect>on. A nd he doesn' t like to have the hero.c image he has etected i n his own likeness to be ground to c l ay. 'fbe fa or he wants is that h

r--1 i KEY LARGO--I \ J --, The Fastest Development-In the Florida Keys is now taki n g place in Key Largo, the largest of the group and the neares t to Miami. This beautiful I land is ju: t coming into its own. Long known as the best fishing waters in the world, and having a year-round June climate, it in cces ibility hindered its growlh. ow it is diff erent. In addit:on to hundreds of yachts, the Florida East Co st R ail w r y traverses its length. and the ew Causeway from the m :nland now being bu:lt will open up thi s "Won der Island" to mi!li ons of motorists. The Present Opportunity-The' and Fisherman' Paradiae Hundreds have already recognized it and taken advantage of itamong them some of America' s wealthie t men-investing millions of dollars in land or d evelop:nents, accommod ted to every sized purse. The BIG Opportuni.ty is RIGHT NOW. Why? The Great Causeway-costing approximately $2.000.000 w ill be completed within a few m onths now. Its opening will mark the doubling of property values. Town lots ocean and bay front homes, and acreage plot now at "frontier" prices, will show remarkable an ::I. rapi d g'"ns. Will you share in We offer you the opportunity, in properties to uit you every way. Let us tell you more about it-we will ju t as soon as we receive your letter. Emerson Realty Company 21 N. E. First A venue Miami Florida 1 ... -------75


76 Homes. Acreage Investments Subdivisions -inland Florida's largest city. -in the heart of the citrus industry. -we are proud of our schoo ls. Y o u w ill a ume no obligation i n writin'"' us about your wants i n flori da we' ll h e g l a d to be of service Wh e ther i t i s a mall h ome or a Ia ro-e tract we can supply your need or gi \e you counse l and advice in your inve stmen t S e nd for This Splen d i d A ss o rtme n t of PRESER VED TROPI CA L FR UIT S To introduce "FLORIDA FAVORS" to tho se who love the full, rich flavor of Florida fruits, w e off e r to a limite d nu mber, a months' supply of these daintie s at whole s ale pri c es Postage P aid to Any part o f the U. S 7 Jars of Jelly, assorted flavors. 1 Can o f Grapefruit Hearts. 1 1-2-pound box Guava Pas te-you'll like it. Send us th e name and address of your dealer-he will want to carry a tock o f d eli cious frui ts HORNBROOK & GIST Tampa, Flori d a y our mother country and you haven'\ curi o s ity enough to want to see what it looks l ike." "Lissen, boys," I tell them. "You know real e state; I don't. Go out and i nspect it. The n, you can give me all the details at lunch. Don't fo rge t that I'm a slave to Mr. B ell and that th ere's a hunk of brunette Swi ss ch eese at the Royal Palm waiting for my touch." "Of cour: ; e, you'll let us drlVe you back to the Royal Palm," says Hart. "Sotry but I can't giv e you that pleasure. It would throw y ou out of your way, for one thing, and be si d es I slipped up on my diet yest and have to work off thos e extra d e licaci e s I let Hart inveigle me into ab s orbin g at the Tropical Gardens." The y b:>th try to argue the question out with me, but in the e11d I win out, my se x h e lping me con s iderably. Being of the speaker-sex is a great h e lp to a girl in t hese c eryday clebates. To start out with, her general wordage is considerably heavier. Th e n, again, w he n she can't get by on arguments, all she hos to do is forget there i s suc h a thing as l o gi c, ancl s lip in two one thousa nd horse pow e r b e cause." We've been razzed to death, real l y on the abuse of those two words but th e r e's nothin1! .lik e them to h e lp a gid get the l ong end of an open forum affair. Wh e n Ha rt's boat pull ed out of sigh t I started in on my ditty work. Firs t of all, I had fibb e d to the boys; I had no more in t e ntion of gettin g back to the Royal Palm th a n I h a d of flying-and h e av e n knows, I'm no member of the feathered k i ngdom. An idea or two had be e n sorta active in my little ole bean and i de a s are so rare these days that when they do come, it's b es t to them preferred attention which meant Imme d iate action in this i nstance. A Iotta tim e has b een wa s t e d sympathy on women. We don't need sym : pathy It's the men who do. In, I don't know how many wavs, we have the ad vantage over them. All we n e ed to gl't b y with c olors flying is a goo d a good milliner, a goo1l hair dresser and a fair knowledge of the make-u p box. The only advantage a man has o ve r a woman is that he can go home late alone ; but where the h e ck is the fun of home late when y ou have to do i t alone? On that particular morning, I'm glad that I gav e considerab le atte ntion to my per sonal appearance before ott be cause after I bad ditched Hart and B las i t sure came in u s eful. Of c o urse, I had to fre hen up my compl e xion a bit and give a n extra saucy twis t to my hat. It's th e big things in life that count---and comp l ex i on a n d hats are about the biggest things that I c a n think of when it come s to creating a good impre ss ion with a man you hope to get some valuabl e information out of. In less t h a n an hour, after l e a vin g my two partne rs in crime, I had flopped down in my chair before th e switchboard-but in that time I manage d to get some mighty good tips. 1 wa.; just getting back into good run ning order again when the noon whistle b l ows It seemed like petty larceny t o knock off' again on the management but fe z d tim e is fee d tim e s o I turned over the board and looked around for Hart and B ias. M y patience i s about exhausted when they put in their appearanc e. And i f looks count for anything they have as much good ch ee r in the m as a mocking bird has t eeth. But I ch e ck their tale of grief until we're ribbing a table and the chef is wrest li n g with our orders. The n I give the signal that opens the floodgates nd, h o what a d e luge I get! "We ll, how do es the property loo k t o you?" I ask. In answe r I get a duet of groans that harmon i ze pretty with th eir joint loo ks. Then. Hart leans across the table to me confidentially.


Grow Grapes for Profit In a Few Years Grapes will Rival the Citrus Industry in Florida Florida grapes come on the market weeks ahead of all other grapes and at a time when there is little other fruit of any kind on the market. Florida grapes come into bearing 18 months after planting, yielding from one to two tons per acre at this time. There's no long wait for crop or profit. Increasing crop each year. Grape growers in Clermont district secur ed 1 S cents per pound for last year's crop. Grapes are one of the most promising crops m Florida and will pay handsome profits. Hundreds of acres required to be planted to supply the demand for Florida grapes. We are planting five-acre Grape Tracts at VINOLA GARDENS Up among the lakes and hills of Lake County We plant, cultivate and care for your tract for 30 months, under ex pert supervision. \V e do all the work. At the end of this period your vineyard is ready to be operated as a successful and profitable project. Grapes Are A Sure And Sound Investment For Quick Returns Attractive price and terms. For complete information apply Clermont Hill and Lake Company Clermont, Florida For free booklet send us your name and address. 7 7


78 Acreage lnvestm.ents 3,000 acres in Manatee County at $ 1 7. 50 per acre. Frontage o n mam hi ghway and on the S. A. L. R. R. Over 2,400 acres of excellent citrus land, and 600 acres of as fine truck land as can be found in the state. 40 acres m Hillsborough County, at $300 per acre. Large frontage on the Hi!lsboroug h River near the Temple Terrace Highway Bridge. An excellent tract o f land and a bargain a t the price o ffered. 40 acres in Hillsborough County, at $1 7 5 per acre. Located on the Temple Terrace Highw a y. Not a foot of waste land. No better citrus land in this section of the state. Some timber. Terms are reasonable. 7 0 acres o f Lakefront property. a t $200 per acr e. Over half mile frontage on a deep clear lake. O :tly 2 50 yards from a paved road. Gently rolling land with a good shoreline. Near small town and railroad. Now reac! y for subdivision into small estates. R. C. RICKER 403 E. Lafayette St. Tampa Florida "If you take my ad\ i ce sister," he says, "you'll a s k Witherbee to keep the deed a11 hou s e If he hasn't an old Tin Lizzie, t ell him we'll be grateful for anyth:n g d:.e h e might ha, eanythmg but property. l 'h&t way, we ll be g etting the best of the deal." "What' s with t r.e 1anct ; 1 want to know "Land? Ha, ha !" teplies Blas mirthles s ly. 'You're nothing but a flatte r er, what you are. "Land'?" joins in Hart. "As far as I know, there might not be anytlung the with it. Frankly, I didn t get t ,, see it." "You mean to say you didn't go out there?" I d e mand. "Sure w e w ent out there Hart r emark. "They why didn't you se e the land?" "Wetl, one reason-the main one-i> th::t w e're not fi hes," Hart e xplain s "Here's the story, Kit. W e w nt out looking for land and found water. obody, in clutl i n g Noah and Columbus, ever saw a prettie r aguatic s cen e. It's about as far from the D.xie H ighway as it is from the h eart of town. Hut that's not the real drawback If the old man gave us that amount of land on the Highway1 h e'd be giving us a fortune. The locat10n how ever, is not bad-it's on the banks of the bay; the only trouble is, you can't t e ll wh ere the land ends and wh ere the bay begins "If we w ante d to se ll it," Bia s snort: ; "we'd have to sell it by the quart, not by the foot." "The truth of the matter is, as I see it, the property has been a drag on the o!d man for years," Hart continues. "Not be n g ab!e to sell it, the t a xe s have b e(:n up its original value. Of co ursec it could b e fi1 l e d i n with a drerlge, but tnat would be a considerable exp ense and, a s the mov ement h as not b ee n in that dire ction, 1t migh t be years before he d r e alize anything from it. He figured that he was obligated to us, on account of las t n ight, and now he's kind enough to want to s arldle us with all this grief conn ect d with the property." "You can't look a gift ho rse in the mouth," I rem'n d him. "Who says you can't?" Bias growls. "Besides, it ain't a hors e he's trying to giv e us." "What do you want to do?" Hart d e mands. "Assume the ity for future with little possibility fo r future profit?" "How do you know there is little pos sibility for future profit?" I as k. Hart throws up his h a nds in "After I've go n e to the trouble of expla'ning the to her," he remarks to Bla > "she has thP pow e r to rit there and ask a fool question like that. Li sse n. T throw my way?" he dem11nds. "Would twenty do the trick?" "It would help con siderably," Hart re plies. "Aw, quit stringing me Kit. I know you're o n ly fooling You haven't any more not a s much a<: we hav e in the home for h3ppy greenies." "I know I haven't," I announce. "But mavbe I can ge t it "Ye?h. and maybe a rattle has he says gloomily "Here comes our ha"h with our ord ers." "Before we fall to," I tell h im, "I want you to promise me one thing." TRAVELING MEN The Roberts Hotel Or:ando -:F lorida is to be open all summer, serving the tla e i n g man at the same low rates tha t you ha\ e enjoyed all w :nter. SAM FOLKS, Proprietor "Choice Spot o f O r lando" A MONEY MAKER Ice cream soda and confectionery store in r a test town on Ea t t Coa t. Location fines t in in new t h e ater building. Only ope n two months and receipt already running over $60.00 daily and incrca-ing. Finest e at prices of $750.00 to $ 1500. 00. Terms can be arranged as low as 20% cas h and $I 0 .03 per month. The reputation of an established real estate concern is back of this offer. We also have bargains m Bayfront properties, business proper ties, houses and acreage. Persons interested should communicate with A. M. WADE, Realtor Ballast Point Tampa, Florida


Paltnettos and Pines Th .en People and Profit ME scout among the trees, and soon ra:lroads come, and pioneeri n g day are done. There is a land called Sarasota famed for beauty of its h iah p ine l.:mdscape and the marv lous tlue sparkle of i t s water. There is born a new city called Monaco with ambit ions beyond its years. There i s a r ibbon of road along which many homes are building th:s lan d i s on one of the comin g I:n e s of travel. There are Beautiful Acres A"ailable Immediately adjo:ning Nort h and South-for one who hu seen Sarasot and can visualize Monac o See Your Broken Or SOUTHLAND REALTY COMPANY Off.:ce: Hillsboro Hotel Lobby Tampa, Florida Aerial View-Southern Expoaurc European or VILLA D'ESTE A Ia Carte and Table d'Hote Dining Room and Grill American PlanComple t e, New, Comfortable HOTEL AND APARTMENTS OPERATED BY CARI"IENTII:R NORTHEAST SECOND AVENUE AT EIGHTH STREET, THROUGH TO BAYSHORE DRIVE ON BISCAYNE BAY AU accommodations have individual bath rooms. Many have private sun veranda or balconies; so me have private parlors Room for one petson, and two and with singl e, double ot twin beds. Suites and connecting rooms for three or more persons. orne accommodations have fully equipped kitchen and din ing rooms, all deto i l s of hou-ekeeping being and maintained. Room for maids and chauffeurs. Garage arrangements. Your Patronage Invited Room -Three to dollars daily per person. Room and M e als-ix to t e n dollar daily per per on. Hou se kec;>ing Suites-Eight hundred fifty t o seventeen hun dred fifty the eawn. Da ily rate increa e within the range quoted above in De cem ber, January and February; dectease in March and 'April. Spec ific rate being determined by l ocation of ac commodations and period of season Telegraph for Reservation. "A GUEST'S DESIRE FULFILLED IS A PERSONAL PLEASURE" FREDERICK H. CARPENTER, Manager MIAMI, 79


IN LAlJOt.KUALE ThiJ iJ tht Mar{_f[/ 'l(roll)' Yrdvn Not every would we1eome n reputation of being "hard-boiled"-we glory in it I Not the pic Yune, quibbling, q:uarrelsomc, b&rd-boiled, but the hard-boiled that in upon a [air deal for everyone connected w1tb a real e ... t.ate tran action. By we mean tbM lherty Jited with U S i s done before that lhn this ba< l over threemillion dollars' worth of roal property It" be"n trnnorerred through this eompany during the pat season. We want you to !. now. whether you nwn prope rty you desi r e t o sell. o r whet h er 'VOlt are inlere ted in securing Flor 'da ito/dings thi e r vice is you r to cornmand T h ere is no desi r e on n u r pa r t to drive any man's price below a fair tJalue. and we will h andle n o orher kind of 71ronert'Y. No m 11tter where you you have -<>II' what you deirc in !''loridA-we can be ol service to you and WE'LL BE G LAD TO HELP Fort Lauderdale,flo. 80 "Shoot. "Promise me that when we call at Witherbee's office, at fhe o c lo c k this eve, you wont turn d own his gilt. "All right, all l'ight," he!s, about as cheerful as O'':iuloh an woultl be if t h ey p a a luw again .st rubber heels. "Comt: on. Let's g e t muigestion." I waited impatiently lor five o clock t o com e beca use our vis i t to o : d man Witherb ee's olftc e meant a whole lot to me-more 'than it m eant to Hart and Blas a ltbough they were as much interested in the outcom e of the interview as I was And, o f course I h ad to be late. The frizzly ha rcd tabby who checks i n for the first night sh i f t couldn' t po ssi b l y be o n time It was looney for m e to expect her to be. There I w a stalleJ at th e switchboard until JJ.teen vast man ipu lat:ng the plugs like a crazy woman. And to make matters worse, both Hart and Blas were at my elbow pulling their watches on me every second and tapping the cour1ter nervously. But w .t1e n tb, c a t finally d i d .how up maybe I did n't gi v e her an elegant capitulation of my feeling:;. Creeping! '!'hat baby slid into her chair as meek and h1.1mble as a t e m perence advocate at the Fraternal Order o f l:Jootleggers' annual banquet. O nce I had eas d up my feelings on that mop head e d feline I felt much better a nl from that mom ent we made time. We puff e d into Witherbee's office nearly a haif hour late, but at that, we beat Prescott to the po s t. The old man was sore at us but sorer at Prescott. S eeing that I had stage for at l eas t a few minut s I ask d Witherbee for a private int rvi ew. Hart and Bias e x changed surpri ed l oo k s but that d idn't make me skip a breath. T hP.y had far, far greater s urpri:;es i n store fo1 them. When I and the old man come out of conference we're real chummy-l'm call ing him "Pops" and he's calling me "Little Girl." If that isn t fast work, I'm a bott: e nosed pal ooka. I'm not one to thtow at myself-but con ider tha t I haJ t o work with. A n d no sooner al'e we set tled in our chair than the door flies open and who but ts in on us but His Royal Slyness, Kicl Prescott, himself. Everything was in order. The t r a nsfer w:-c; h unky-dory i n all except that our were n eded. T h i s, P 1es co : t explai ned could be r e medied immediately. So we all got down on the dotted lin e "Prescott," says the o ld man admiring ly," you clesene credit for the work. Frankly, I didn t think you coul d do i t The evid 'nre is here," replies P"escott with the modesty of a p eaco ck. I t was difficu l t but not impo si ble." "Tell it to him hreak s in Blas. G o a h ead. Don't be bashful. Let him k now how good you are. Pre"c0tt sets his jRws and a nasty look c 0mes in his e)'PS. Btrt he do esn't answe r Bias. H e s peaks, instead, to all thtee of us. "I've completed my part of the contJart." he says. Now, I must ask you to fu l fill yours." He !!preads the "scrap of paper" on Witherbee's d e sk a n d offers me his fou n tain pen. I accept it but d o n t get down on the



82 4 1,000 Acres Between Oke(!chobee and Kissimmee --P .&S.--High Prairie land of rich, d arl heavy, sandy loam troil. Located o n the Kissimmee River at fording best of natural drainage at all seasons. Grade for hard-su rfaced highway through the property has been built, and construc ti on on the Vero-Frostp1oof Highway, aLso ruu ning through t h i s tract i s unde:r way. Large Developments surround it o n all sides, with eon equent risi n g values. Thil ia the eheA:peat piece of propert7 of like quality ia South Florida --P.&S.-For full part[c:ulara write or w;re, or better, come an4 1ee Pierce & Stevenson Wholeale Land Exc:huively 307 Fint National Bank BuHdina MIAMI, FLORIDA Investments.-.-.-\' ""' mi oed ceuring one or tho-:s h'l!" tracts Lht J H3tcd last month by "ot uick nction, e ery ooe >Wid and tbe J'est a one firth c"sh, ten to pay for 6 % nst. t th. uatJ.d acre-.., out h orida, farmin g and truck soil wil'h Sf)me fruit land: worth more money thnn h a s ked. l'riee $12 lin acre, Fourt n tbo1H'3nd acre, in m i d.dl soutb F'. lo l.'ida not fa.r from rai l.road: five m i lea of lake Dirt a t $ 1 0 An aere. 'l'wo b thou, e.nd fl res i outb. Georgia: o two aide: 200 million teet yellow pine; SO crop, u rpentine now in OpNation: enough timbe r for 50 more cropil: 100 shanties; 5 0 m ulCll: 3 rlw elliT.ll. ZZ5 h.,..d h ead hogs l5 m U e s of r fl U N d, o n e loeomoti e. Price $6 an a.ere including EVERYTHING. Toerms. Hen is an invoestm 2nt eq,uol to bu ing Wal l lot in New York City nt half ]. F. STEBBI s ? 0 B oll: 2945 Tampa, Fh. a .ked, as a favor, that you let tlle stot stand as it is..'' er and Pljtting i t in his pocket. "The only r ason I aske d for your s i gnatures wa to avoid possible unpleasantness w ith you in the futute. 'l'akc my advic e and don't put up any fight. It wont d o you ally gGod. I'm enti t led to the reward. r del iv e r d the culprits into custody." "Ju. t a moment," p i pe. up the old man. I think ou're wrong about that, Pn:n:ott. 1 admire you in a p rofessional way very, Thi l ittle girl and her friends a1e entitled to i t did the capturing. And whl\.., v ery much. I'm sure I'll stand by them and see that jus t i ce is don e How ver, that won t afl ec t oar prof ssio nal rel a tioll hip. tn J)erfcct hon e ty, l wouldn't trust you ut of my jght--but that's ) u s t the type of m"n I wan t for a lawyer." Af r Pre ott has V rY' Gooo-oed hims If ot t t of t hf' officE> w e pul l our freight. ACREAGE 4260 acres in solid body. four million feet timber. GOOD TITLE $6.00 per acre. Half cash. Bal ance reasonable. 4 0 acres, 1900 feet beautiful lake frontage. $225.00 per acre. 10 o/c: commission. Beautiful country home. Y4-mile frontage on Highway. $13,000.0 0 \mclerpriced at $37. 000.00, regular terms. M. W. MOORE P. 0. Box 495 Dunedin, Fla. Everything m ReaJ Estate FLORIDA LANDS 100,000 acres Central Florida $12.00 an acre 100,000 acres north Flor da $7 to $8 an acre Smal!er and larger acreage all o v el' the state at lowest market prices. W ire for reservations. De pos:ts required. Securities Inc. Tampa = Florida Owners and Agents DEAR FOLKS: Buy from Ul while you're away. will refund you.:money i f our el ec:t_ipn do 1 Qot pleaae )'ou. Nuf Sed. DA N MORRIS, Lots & Homea St. Petersburg, florida writing to advertisel's please men U ILAND Magaz i n e


] BUSINESS SITE In the Heart of Tampa -=======-This property will sell in two years for $2000.00 per front foot more than price asked Write or Wire McMASTER & McMASTER All Property Offered is Either Owned or Con tr olled by U TAMPA FLORIDA []


One Way to put big things over zn a big way zs to advertise CORNISH Advertising Agency TAMPA "we know Florida" INVESTORS-Writ or 'Wire me ll you are lnter .. ted to Join a LAND SYNDICATE E. A KELLETT Box 1644 lU N. :&. !nd An. Miami Fla. TELLS INVESTORS ABOUT HENRY FORD'S CHOICE IN FLORIDA rull particulars r egarding the oppottun ity we offer investors of $10 or more per month in our lots adjoining Henry Ford's choice of Florida real estate for develo p ment and the fortunes made by early in vestors near his northern investments will b e furnish e d FREE to all who call or ad dress the 43-year-old, reliable "BRUCE SERVICE" for investors, 30.3 Tampa Stree t, Tampa, or if more convenient, plainly write your Name above and address b e l ow. Detach and m ail to abo ve addre ss. 84 1 throw the o ld man a kiss from the door way just to give him a devilish feeli;ug. It pays in the long run. W e are spinning along in Hart's Pack ard when he remarks: "Sister, you're good. You slipped it ov e r all of us this morning. Nobody would have gue ssed you had anything else on your mind but to g e t the property in our names before night. And to think you were only playing for time!" "Howling heathe ns! You didn't gulp that bunk?" I reply. "Then what was on your mind?" Hart d emands. "Well, from the way he seemed to crave our John Hancocks I suspected there was a reward mixed up in it somew h e r e Also, I figured Witherbee didn't know anything about it. Otherwise, h e wouldn't have of fered us anything additional. The thing was to get the transfer through before wising him up. Clear now, ole egg? 'Very good.' Home James!" t ext Month-Another Kitty Page Story. Editorials (Continue d from p a g e 16) "Florida is t he second larges t state in the Union east of the Missis s ippi River. Its generous a r e a i s comparable to the large and varied mineral resources within its borders Within the state o ccur the most exten sively d eveloped phosphate fields in the world; widespread d ep osi ts of limestone s and marls; clays, including fuller's earth and high grade kaolin, as well as those u se d in the manufacture of build ing brick, hollow building tile, drain til e and pottery products; vast areas of p eat and muck; building sand s and gravel, gyp s i te; diatomaceous earth and abundant sup pli es of mineral and artesian wate rs. In the li s t of min eral resources the producti on of ilmenite, rutile and zircon from the beach sands on the Atlantic Coast i s deserv ing of spe c ia l m ention." FLORIDA MAGIC HE Found it not, the gallant knightWith all his lordly train, Who lands and castles left b e hin d, To sail the Spanish Main. Yet it is h e re, that Fountain Fair, Transmuted tho i t be Di ffused thro every gold e n air That blows o' e r sunki ssed sea. Bright Florid a renews our youth; D e L eon's ques t was based on truth! -LEONORA BECK ELLIS. Don't Min ROBERT W. CHAMBERS Great Story "PASQUE FLORIDA" In the May Suniland Magazine The Editors of SUNILAND believe the best is none too good for their read ers and announce w ith a great deal of pride a series of Florida stories by America's best known writers. WATCH FOR THEM IN SUNILAND "The Magazine of Florida" Inve stigate this sound investment field with its high per capit3 wealth, great public improvements, steady population growth and at tractive, prevailing interest rates. Filer, Cleveland Write for t}irsf 8 0 N D s free. de "8% and Safety." are secure d b y First Mortgages on income-paying business property conservativ e ly appraised at apfiJ; twice the amount of mortgage loan. Bonds are writte n and protected by Filer .. C leveland safeguards. References: All Miami Banks. N e w York 1104 Bedford Bld1. Miami, Florida LANDSCAPING and TOWN PLANNING Chicago Complete staff of experienced technically trained expt>rt&,,;r. i n drainage and other developmen t p rojects. Thirty-five Years in Florida LINDLEY HEIMBURGER B. S. In Aarl., M. S. Consulting Development Engineer and We Have LAKE-FRONT ACREAGE Desirably Located in Both LARGE AND SMALL TRACTS Write us for p rices on cho i c e tracts 614 Tampa St. Tampa, Florida STEAMSHIP TICKETS E:urope---California-Weat Indies 516 Central Avenue St. Petenburg, Fla. W e make conservative investments for our clients. We have had no cli ent who was not pl eased with his investment throug h this office. C. E. ROWLAND, Realtor Mir-A-Mar Buildinc Saruota Florida


Satisfactory Service and Results We handle business property, long term leases, industrial locations, residence property, building lots, acreage and, in fact, every detail of the general real estate brokerage business. Our long experience in this business is a factor of inestimable value to the purchaser and seller. Our reputation is established. Our prestige has been built up on satisfactory service and results to both the seller and the buyer. As a result our clients are steadily increasing in numbers as our business records show. Mabry-Hall Realty Company 201 T wigga St. C1ydQ GlQnn Com lllOYa f'RA.NKl.\NST your Story ll'\ Ptctures leaws untold. REALTORS zinc Line and Halftones ommerc1a1 Art.l10dQl5, Birds eye views and --f Paint n so tons ana Tampa, Fla. Sarasota Development C 0 M P A N Y Developers of city and suburban property and acre-age in large or small tracts. We have nothing but the best. Try us once -you will come back. SARASOTA, FLORIDA 85


HOLLYWOOD 86 By-the-Sea Located seventeen miles North o f Miami and fifty miles South of West Palm Beach fronting for five miles on the Atlanti c Oc ean, Hollywood-by the-Sea is rapidly de ve lop ing into a b eautifully attractive Home City zoned, restricted, paved, electrified, tropically plante d, with every necessity and conv enience of the modem c ity provided. In Every Large Development Resales Are Avallable This is but natural. Occasionally unavoidable necessiti es compel a property owner to offer his holdings at a bargain. To p1ot ect legitimate inv estors anJ home-seekers the R e-Sale Department was established and i s at your servic;o. This being t h e Official Resal e partment of Hollywood propertie s wr: have the most accurate information in regard to available location s and Yalues. Write us frankly. your wants and we will tell yo u just as frankly what we have Literature on Requeat Hollywood Investment Co. Offici al Resale Department I. N. BEERY, JR. Salea Manager Hollywood, Florida. The Florida Home A Department Conducted By JANE WAY I T IS fitting to consid e r Irish potatoes just now s inc e Florida's Irish potato center, Hastin gs produces about 2 0 % of the South's Irish potato crop and this is the chief month for digging these d e l i cious Florida tubers. Potatoes may of cou1se be dug earlier if the season is "forward," but April generally sees the most pronounced acti vity in harvesting them. As food potatoes are extremely important. Essentially starch y the y mean fuel for the body; heat and e nergy. There is also a valuabl e percentage of fib e r with a small proportion of mineral matte r and n itrogen in them Som e of t h e n e w food theories claim that potatoes (and other starchy foods) sho uld not be eaten w ith the protein-filled meats, but, instead, com bin e d with gree n vege t ables and fruits at a m e a l the proteins, eaten at other meal s a l so combin e d with green vegetables and fruits. L eaving aside this matter, potatoes for human digestion sho uld be thoroughly and properly cook e d and not go into the stomach loaded with the indigestible fast which too frequently are to be found in the ordinary "fried potatoes." D e liciou s as friend potatoes may be, the y are not u sually wholesom e There are a few dainty forms of frie d potatoes which are extremely tempting and if carefully cooked need not be "greasy," but there are so many variations possible with this tuber that no one n ee d have "plain potatoes" eve n though on e avoids the fried form. The r e is on e bit of cookery-witc hery which transforms a very s i mple, plain, po tato dish into one e ven more wholesome and yet daintily artistic: the use of parsley. Of itsel f, parsley has tonic properties ; because of its distinctive and appetizing flavor adds zest to the palate and through its color and grace of form invites the eye. It may b e grown the year round in Florida (I have known parsley plants to live h e r e -grown in a box -through four suc c essive seasons), and eve n in the North a box in the k itchen will, with proper care, thrive throughout the winter provid ing e ndl ess garni shes and beautifying many an otherwise quite unattractive dish of so up, meat or salad a s we ll as of potatoes. Lyonnaise Potatoes Potatoes a la Maitre d'Hotel and O'Brie n Potatoes are three of whic h pars ley is a special feature, but it may be adde d to other potato preparation s according to choic e For i nstanc e, with "plain boiled" potatoes a sprinkling of minced parsley will add a "company" air with no troubl e at all. Do not serve potatoes with other starchy foods, as macaroni or rice. Even bread, being a l so essentially starchy, it is just as well not to eat with potatoes. Potatoes combined with milk, che ese or egg, furnish so substantial a dish that meat is not necessary at the same meal. In Florida, therefore, where our wonderful, warm weather makes it the part of wi sdom not to eat much meat w e have this d elightful climatic reason for experimenting fully with our Florida Iris h potatoes and su b stituting them for this h eavie r food Lyonnaise Potatoea P eel some uncooke d potatoes; dice them and place in a frying pan in which one tablespoonful of minced onion has been lightly browned in a tablespoonful of butter. Sprinkle the potato with a little salt and p ep p e r, the n cook carefully, shaking the pan ofte n until browne d. Pla ce in a Large Tracts For Colonization Or For Acreage In Pinellas County See or Write The Geo. T. Pinder Organiza tion. 511 Cleveland St., Phone 2380 Clearwater Florida Lincoln& Ford sons "Perfect Service" AUTHORIZED FORD DEALER FRED FARISS Phones 4245-3294 1701-3 Franklin Street Tampa, Florida FLORIDAPlayground of the Rich, Paradis e or the Poor. The fas test developing Stat e in the Union, and Roger Babson, t h e g reat business sta ti s tician, says that TAMPA is destined to be t h e greatest city in t h e Southeast. Coroe and be one of us. W e have a Home, Greve, or Farm for you. Send today for booklet, "Largest Orange Tree in the World, and list. T ampa-West Coast Realty Co. (In c.), Opp. Postoffice, "Since before the war," Tampa, Fla. PATENT and PROTECT Your Valuable Inventions and Register Your Trade Marks Prompt attention. Superior ServicP. Lester L. Sargent, Patent and Trade Mark Attorney 524 Tenth Street, Washingon, D. c. SEE MR. COSGROVE St. Peterburg, Florida


-rs A JveR11.rE111EK-r' s u N J IRN']) 1111&11ZJ!V \oo \tttX\ 0YR.. /Oo ftP41(is WiJ$ .So4l) A Principalit y in P a radise FOR SALE ('Ountry; guide th ment.. min('r a l the mak i li>1 o r ?JiopE. 7';1 SoLD lj.J..J.... l'l i ; Pf'd a "' .. I l'f9 U 1 iU tl S ni .. d.s t ,. ...,. P., d, !K'Cli on ......,. 0 U J-.., Rppa r ('n 1\. A....... s we.. R E ('OA l h ..,.,...,.. o f Mf'xi dred11 o gol de n thf' by the h av(' t en('r g y opmcn and ot mll.on rire, O rland R radle lhOM 85,000 Acres of Tropical H/onde rland Hordes of furry. finny and futhery 1nha b itants. Bay 10 Roat sh1p s &nd a bidi rivera lnkes t o call your own. There is twelve mi1es o n the Gulf of Mexi c o Splendid h1g hwftys and a milroftd All o r part cen beb o u g ht we can only tell once BOB WORTHINGTON 511 loi Franklin Strut 87:


88 A GOOD BUILDING DESERVES GOOD PAINTING You provide the good building and we will paint it properly with th>e b es t of material. Spanis h tinting, two tone work, blending, and especially fin e work o f all kinds are given proper care by our skill e d workmen. For fourteen y ears our name h a s been famous for quick, satisfactory work, at the right price. .A free estimate given on your build ings. Equippe d for large contracts or anr special work any place in Florida. Write or call C. FRED BATES 1917 N. B St. Phone 84-101 Tampa, Florida ACREAGE In Large or Small Tracts, Suitable for Any Pur pose. We Have What You Want. Curry, Christie & Cobb 10 Lord Bldg. SARASOTA, FLA. FRED A. LONG Contractors and Developers Equipment and Machinery 22 Laura St., Jac:luoaville, Fla. serving dish; sprinkl e with a heaping table spoonful of minc e d parsley and serve hot. O 'Brien Potatoes There are three ways to prepare O'Brien Potatoes, but the friend form is omitte d h e re. For the second form slice rathe r thin some uncooke d, p ee led potatoes Slic e also some sweet peppers and fill a butte r e d baking dish three-fourths full with alter nate layers of the two vegetables. To each layer of potato add a t easpoonful of flour and a sprinkl e of salt and p epper. Have a potato layed on top. Add a half cupful each of milk and peppe r liquor or one cup of milk. Sprinkle with breadcrumbs and bits of butter the n bake in a moderate ly brisk oven until the potato is done and the top well browne d. For the third form use cold, cook e d po tatoes, chopp ed Allow for each quart of potato a heape d tablespoonful each of minc e d parsley and onion, six chopp e d sweet peppers and sal t to seas on. Bake with a cup of milk as with the other form or brown well after coo kin g carefully in a frying pan till done Potatoes a Ia Maitre d'Hotel This also, may b e made with either cook e d or uncooke d potato. If uncook e d, cut the tubers into tiny balls with the com mercial cutters to be had for this purpose Cook in boiling, salted water till barely tender; drain and place in a pan with a little cold milk, l etting this absorb into the balls, shaking ofte n to prevent burning. Serve with this sauce: One tablespoonful each of butter and minc e d parsley and a teaspoonful of l e mon-juice You may dice cold, cooked potatoes, if you prefer, for this Place in a saucepan with a cupful of milk or stock for eac h four (large) pota toes, cooking slowly from ten to fifteen minutes in a rather hot oven or until well serve. Savoy or Milanaise Potatoes In a buttere d baking-pan altemate lay ers of dic ed, uncook e d potatoes and grated ch ees e, placing on the potato layers bits of butter and to each of three layers add a teaspoonful of flour When the pan is three-fourths full nearly cover the layers with milk; add grate d ch eese with a sprink lin g of paprika and bake till quite don e and well browned. Philadelphia Potatoes Wa s h, but do not scrape small, n e w po tatoes and boil till don e When cool, skin and s lic e them. Allow for three cups of potato a sauce made of two tablespoonfuls of butte r rubbed smootch (over heat) with on e of flour and three-fourths pint of milk, seasoning with salt and p epper. Place half the potato in a buttere d baking-dish and pour upon it half the sauce Add the r e mainde r of the potato, then the rest of the sauce and ov e r the whol e pour a well-b eat en egg. Bake in a quick oven until the eg g i s set, wh e n serve. Good Ladies' Potatoes Prepare ma shed potatoe s, seasoning well and b eating v ery light. Place in one large baking dish or in s mall e r, individual ones; sprinkle with minced parsley and bre ad crumbs ; dot w e ll with butte r and bake ten minutes a rathe r hot ov e n or until well browned Delmonico Potatoes For each pint of fine-chopp e d co ld, boil e d potatoes allow a half-pint of cre am, a t e a spoonful of salt, pinch of white pep per and three tablespoonful s of butter. Rub an onion vigorou s ly ov e r the bottom of a shallow baking-pan or dish, the n put in the potato; pour over it first the cream and the n the butter, m elte d. Brown in a quick ov e n. Pricesae Potatoes These are a wholesome form of cro qu ette, b eing bake d inste ad of frie d. Press hot, mashe d potato (we ll seasoned), into Your Town Needs A Band We are experts in equipping and organizing brass bands. Can fully equip a band and furnis h instruc tor and leader. Every progres sive town should have a band. Write for aatalogues and full par ticulars. M. L. PRICE MUSIC CO. Distributors for C. G. Conn Band Instruments Tampa, Florida FLAMINGO, FLA. A Town in the Building LOCATION-11 miles from Orlando, 7 miles from Kissimmee-the center of Florida. BUSINESS-RESIDENTIAL LOTS $50.00 Each $10. 00 Down-$5.00 Per Month Warranty Deed and Title Insurance Policy Write Sales Manager New Homosassa Land Co. 212-214 Miami Bank & Trust Co MIAMI FLORIDA We Have Or Can Get For You ANY KIND OF PROPERTY ANY PART OF FLORIDA Write Ua Today M. D. MORSE 101 S. E. First Street Miami, Florida


''Good morning, Mr. Smith! Just dropped in for some information.'' "All right, say it, old boy." "Well, I am putting on a subdivision, and naturally will need a bird's-eye view painting." "Nuf sed, Mr. Brown-See the-ART STUDIOS TAMPA, FLORIDA They are equipped to handle all of your publicity from the street marker to any size or style road sign on up to the Artistic Bird(s--eye Paintings for Salesroom Display 89


90 FENCES For Every Purpose Factory R epresentative For Cyclone Fence Everwear Playground Equipment Circle A P_ortable Bleachers Let us give you an e stima t e on your f ence, tennis court backstops or knock-down bleachers We will plan your playground and ins t a ll your equipment. KING FENCE COMPANY P. 0. Box 2903 Tampa, Florida THE SPROULE BAKER SCHOOL OF MUSIC Courses in Voice, Piano, Organ, Harmony Musical History and Expression An ideal climate for the voice. An .. ideal city for inspiration and en thusiasm, study and recreation Iva Sproule-Saker, Mus. B Mjami and Miami Beach 31 N. E First Street, Miami P. 0. Box 88 ACREAGE That is my SPECIALTY-Anywhere on Pine llas P eninsula. I know the County. F. DREW LEWIS, Clearwater, Florida En de Bra's. If you want bus in e s s town lots, home s, groves, farms unimproved land in Tavares or Lake County, I can satisfy you as to locu tion, price and t erms. B. W. H U N T L E Y Tavares Florida a long, narrow, buttered baking tin and l e t stand till cold. Turn out; s lic e into half -inch divisions and dip each sl i ce i n an egg or tomato-lifter, first into b eaten white of e g g and the n into crumbs o r into m elte d butte r instead of egg before crumbing. Place in a buttered pan s o the s lices will not touch and bake for about t e n minutes in a brisk ov en, serving hot. Chantilly Potatoes H eap some w e llseasoned, hot, mashed potatoe s low on a buttere d baking-dish then whip stiff one-fourth pint of h eavy cream; mix with the cream a half-cup of soft, grated, s easone d cheese and pour it over the potato. Brown quic kly in a v ery hot oven. Potatoes With Onions This is a mos t w h ol esome and delicious combination whethe r the o l d or n e w J:Ota toe s are u sed. If the former wash, p e el and cut into two or three slice s d e p ending upon s ize. Allow one large onion (chop ped) to six m edium-sized potatoe s and place togethe r in a saucepan with sea sonin g of salt and p epper and a tablespoonf ul of but t er. Add enough wate r to half co ve r the potatoe s ; co ve r and cook s lowly until done SmaJ n e w potatoes and onions of the same s iz e may b e used P eel and place, fir s t in separate saucepans; pour boiling wate r on each and l e t scald (cove r ed) for s ix minutes. The n drain and place togeth e r in a saucepan, allowing a tablespoonful of butte r for each pint of mixture ; stir well; cove r and l e t cook s lowly till t ender shaking frequently and seasoning. Whe n done-add a dessertspoonful of l emon juice and a sprinkling of choppe d parsle y. Mexican Potato Balls Have r eady a pint of cold, mashe d pota toes To each pint a d d beate n egg (one or two); highly with chili powde r or w ith cayenne p epper, mustard and onion; make into balls; roll each into grate d ch ee s e ; fry in d ee p fat till brown the n drain and serve with mince d parsle y. South America n Potatoes: "Chupe" Fry two choppe d tomato e s and one onion with two sprigs of pars l e y in two table spoonfuls of butter. S e a son w ell; add six, p ee lt>d, potatoe s a n d cook fiv e min ute s. Add two tablespoonfuls of rice with e n ough hot water to cov e r the whol e. Cov e r and cook till rice and potato are done the n add on e egg b eate n with a cup of milk. Cook fiv e minutes more stirring th n crumble in a small cream chees e and serve Parsley Balls With a potato cutter make balls from un cooked potato and cook in fast-boiling, salt. eel wate r till tender, but not mushy. Drain the m into a saucepan; add a little butter; shake till the y are w e ll coated, the n drain out into fin e-mince d pars l e y whic h has b een seasoned with p eppe r and s a l t. Serve hot, or s erve chill e d with g reen onions with or without a salad dressing. Swedish Potato Dumplings Mix w e ll one and a half pints of c old, mashe d potatoes, one cup of rathe r soft bread-crumbs and two b eate n eggs Have r eady two t easpoons of minced pars l e y h eate d with a little butte r salt, peppe r and nutmeg, adding more seasoning late r if liked. Put with the p otato mixture. It should be quite dry. Roll into balls the s i z e of a walnut and drop into fast-boiling, salte d water for fifteen minute s, then drain out into butte r e d crumbs and s erve hot. Scotch Potato Scones (Marion Harris N eil) Sift one and a half cups of flour, two teaspoonfuls of baking-powde r and a half t e a spoonful of salt. Add a cup of mashed potatoes then lightly mix in one-third cup of butter. If the potato is dry some milk may b e n eeded to make a dough. Divide into thirds and roll each into round a half inch thick. Cut each of thes e a cross at right angles, into four parts Bake on 1 22,000 Acres In Osceola County 25 MILES OF LAKE FRONT Easy terms and 6 % interest on deferred payments. R. K. BRANDON REALTY COMPANY 516 Cleveland Street Clearwater Florida MORAN'S CAFE The Pla ce to Eat "Next to Home" Good Coffee 806 Fran.klin Street Tampa, Flori dot Hotel Lassen WICHITA Wichita' popular priced hotel. Fire proof construction,commo dioua rms, excellent dininK eervice. The location makes it the most convenient hote 1 in Wichita-right in the business, theater and ohoppin& eectiono. f rom $2.00 350 FIRE PROOF ROOMS Rate Schedule Which Never Cllanaes 42ltootnl, Lantory .... 2 .00-$3.00 12 Roomt, Prlnt.e :Batb. 2 .ro-4 00 Ta Room, Prlnt. Bath ... S.oo--4 W 41 Rooau, Print. Bat.b... S .oo-6 00 Room1, Print. Bath... 4 .00--!).f>O :L..rce parlor roome--twln bed for two price above t -hi .ch4ldul.


The Most Wonderful Opportunity in Florida For An Experienced Developer or Subdivision Organization ..l. J:: 0 j{ 0 t 0:: 0 ro {/) _.) _J c$CAL. I I I 0 t The shaded portion at the ri ght of Tampa on the ma p abo ve shows 2,800 acres of the mo st beautiful land av ailable in th e sta l e of palms and pines This tract l ies at th e ci t y limit s o f Tampa, th e mo t progress ive c it y in Am erica toda y It tretc hes for six mil es a l o n g Hill sboro u g h Bay It is cut b y many sma ll stre am 3 and bord e rs Palm Riv e r. Tarniami Trail, Florida's sce ni c hi g hw ay, o n e o f the best road s in th e s t a t e, skirts the tract. A ca u se way is pro posed which will l ink i t with th e center o f Tampa. The S ea b oard Air Lin e R ailroa d pa se thr o u g h the proper ty. The northern 600 of th e 2,800 acres ca n b e b ough t in on e unit. We s h a ll be pl e ased to furni s h fu ll d e tai l s a s to price, t e rm s and d e ription t o respon s ib l e p e r so n s or orga niz ations ab l e to h1:ndl e a propositio n of thi s ma o ni t ude. Lloyd--Skinner Realty Cotnpany 108 East Lafayette Street -:-T ampa Florida 91


92 Fine Location Townsite Pasco County 1 400 acres of h igh rolling land within five miles of Dade City, prac tically surrou_nded by sma!l tow:ns, with three rmlroads, two h1ghly Im proved highways, as well as an ele c tric powe r line through the property. This tract is imminently suited as a townsite, and has perhap3 more n a tural assets for this purpose than any like s iz e piece of property that I know of. It i s in one block, and has not to exceed thre e acre s of waste land on the boundary. A portion of it i s cleared and f enced. .Some f e w houses and othe r improvements, which all go with the property. This tract is ripe for development. One of the finest townsite locations to be had. Price $105 per acre. Terms, one fourth cash. balance to be arrange d. Lamar Rankin 916 Citizens Bank Building Phone 2425 Tampa, Florida DR. J. C. SIKES Dental Specialist The best in Dentistry is none too good. Have your dental work done by a Specialist. It Costs No More WE MAKE TEETH THAT FIT AND STAY PUT. We use the best material that money can buy. Telephone 74-667 Offices 202-4-6 Ferlita Bldg. Corner Franklin and Twiggs TAMPA, FLORIDA TAKE THE ELEVATOR Quick Results 1ssure d on sales of property listed with us. 3end description today if you want to s ell. M. D. M 0 R S E 101 S. E Firat St. Miami, Florida griddle or in a hot oven. When done split and butter, serving at once. Potato Hot Bread To one pint of mashed potato add one or two beaten eggs, two teaspoonfuls of baking-powder sifted with enough flour to make rather a stiff dough. If the potato has no butter in it add two tablespoonfuls of butter and season with salt. Roll out in a round sheet and bake on a griddle or in a quick oven. The flour and baking powder may be omitte d and the potato mix ture bake d in a buttere d dish or pan. This form is call e d "Potato Puff." White Potato Custard Pie (Mrs. Roper) For one pie grate two large potatoes into a pint of milk. Beat two eggs (unse parat ed) until light; add milk and potato. Add one-half cup of sugar, a teaspoonful of cin namon, a grating of nutme g, or you may add the juice and rind of a l e mon. Mix thoroug hly, pour into a de e p pade-lined pan and bake in a quick oven thirty minute s. Suniland Letter Contest (Continued from page 54) own Smilingly she b e ckon s < :nd w e lcomes those who have the vision to see, to create for the m se lves success, joy and happiness and plenty. "That's what I came here to accomplish -to get away from the weary grind of life, to inherit my birthright, and live the life abundant with less strenuous effort, and more favorable conditions, to g e t me over the top in the struggle for life and exist ence. Every wide awake man or woman can have his h eart's d esi r e and well thought out day dreams fulfilled at a minimum ef fort i n the glorious a nd wonderful State of Florida. -:toWhoever d e vised the t erm of ridicule, "a woman's reason," certainly knew not whereof h e spoke. Li sten to the points ad vanced by H elen Holley of Miami who frankly says she came to Florida because s h e wante d to-and has never moved awav because s h e wanted to stay: "Why did I come to Florida? "I came b ecause I wanted to. And why did I WANT to come to Florida? Well, I wante d to come to Florida for the same reason that p e ople want to go to Heaveu. I had h eard about it all my life-heard about the climate, and the scenery, and the p e opl e, until I finally thought I couldn't live anothe r minute if I didn't see it all for myself. So I came down to spend the winterto get away from the snow and ice of the North for a few months, at least. Inci d ently, I wasn't v ery well and I thought a change of s c e n ery and climate would do me good. "It did. After I had b een here two months I had gained twenty pounds, and I was p erfectly happy. Florida grew and grew on me, and when finally the time came for m e to go back home I was actual ly mis erable Think of it! Being miser able b ecause you have to g o home! Y e t I had only come down for a short winter s e a s on, and I owned a doting mother and fathe r in the North who were waiting for m e to return to the fold. "I had to leave my b e lov e d Florida, and I s h e d many bitte r tears on my way home. You see, I neve r expecte d to come back again. It was my one 'fling' and it wa s over. "We ll. I came back, I had to come back. Florida dre w m e as a magne t draws to itself the little shavings of steel. I could no more kee p away from this wonderland than l could kee o from breathing. I had the Florida sand in mv shoes! "And s ince the n I've stayed-for over four years. Furthermore I expect to re ma'n for the res t of my life. INVEST INSarasota Real iEstate AND ENJOY HANDSOME PROFITS. WE INVITE INSPECTION OF OUR LISTINGS. LET US HANDLE YOUR BUSINESS IN FLORIDA. Whidden Realty Co. Sarasota Arcadia Florida OCEAN FRONTAGE and Acreave are our Specialtiea Ft. Lauderdale and Vicinity ia our Field The World IS OUR MARKET In this fast growing section of Flor ida, where millions of dollars have been invested in the past few months, we have fast moving properties of real merit, and invite your inquiries regarding reliable investments on the South Florida Coast. BLAND & DRIGGERS Ocean Front Specialiata Ft. Lauderdale Florida YOU CAN Master Touch Typewriting Chart and 15 Lessons by Mail $5.00 "Ke y afte r k e y, day by day, in the right way, raises our pay, highe r and hi gher." A. C. K. BUSINESS SCHOOL MRS. ADA COWAN KE1 11DRICK 141 N E. Second St. Miami, Fla.


r-... --------.. .. -------t J i j KEEP STEP WITH PROGRESS t I and Get More Out of Life I The day of the oil lamp has gone-bless the s moky, dirty, s m ell y old thing-it was all right in its day, but it has outlived its use fulness. This is the age of progress along w ith He ancient lamp will soon follow some othe r antiques-the foul smelling oil the dirty, troublesome coal and wood the breeding ice box and the u se of hard water. You use automatic time and labor saving device s in business Did you eve r stop to think about the faithful wife-struggling along with equipment that's been out of d a t e for years. Don't you honestly think the conveni ences of life are all one sided? Well then, let's get together and fix up the hom e. L et's make it ;;o conv enient half the work of hom e k eeping will be eliminated. And you'll be happier and more comfortable and g et a lot. more out of life. Showing Installation in the Average Kitchen WHY BOTHER WITH ICE THE SKINNER GAS MAKER The first thing let's do is to put in the kitchen the Skinner Gas Maker. It makes gas from gasoline in a carburetor buried in the ground outside. This gasoline gas is clean, hot and cheap. It's better than city coal gas, is not poisonous and is non-asphyxiating. With gas for cooking and for heating water for the bath, you eliminated the oil, coal and wood stoves with all their foul odors, dirt and inconvenience, and substituted a Clark Jewel gas stove with 3 regular, one simmering and one jumbo burners, baking oven and broiler oven. With this equipment installed you have instantly available a dependable, economical and wonderfully convenient fuel for cooking and baking. We've shortened your wife's hours of labor, made her kitchen work much easier and have added some years to her life-we've done a good job. Let's turn next to the refrigerator. KLEEN HEET The Approved Oil Burner f I f f i i I i i J I I i i I : I I I I I I I Every time the i ce man come s h e leaves a trail of mud and water through the kitche n. Then there are drain pipes to contend with, wet floors underneath and a n uncertain t emperature all the time. Let's put in the S e rv-E! Electric Refri g erator. It requires no attention e xc ept an occasional oiling. It maintains 40 d e grees automatically all the time. The air is cold, dry, crisp. Foods ke e p indefinitely-it's the cold storage temperature. Prevents tainte d foods g etI L et's next put in an : .honest -to goodnessi.;:;;;;;;;:;;:;;;;;::;:::::J I ting on the family table, makes your ..... own ice for table use. Freezes sherbets, etc. OTHER MODERN CONVENIENCES It you do not have electric lights, the Kohler Au.tomatie Eleetri. c Light Plant gives you light instantly by jus t turning on your hght bulb. Turn off and the plant stops. Entirely &utomatie. No storage batteries Cataloeupon request. If you have hard water our water sortener takes the hardness out and gives you the fines t kind of soft water. A simple, de pendable, efficient outfit. Catalog upon request. --------------------h eating plant. Kleen I Heet is our choice-j' it's li sted as s t andard" by the Insurance Underwriters. It : burns oil and make s a big stride forward in home comfort. 1 It is clean-eliminates the coal man and all that means. :! It is economical-burns cheap fuel oils. It i;; safe-no oil storage inside. i It is automatic-starts and stops when needed-no fuf:'l j waste. f And there you have a system that k eeps you comfortable no matter what the conditions outside. There are no fires to j build, no ashes to carry out, no furnace to fire. With Kleen Hee t on the job tending furnace i;; a bad dream of the pas t. I -----------------------------------------1 Write us for further information on any of these home conveniences. We have catalogs and circulars going more into detail which will answer any point not clear to you. Of if you live near any of our Branch Offices, drop in and see the equipment in operation. It Will You to See the Skinner Man, or Write =-/'13}\=-SKINNER SKINNER MACHINERY COMPANY i i f i i f DUNEDIN, FLORIDA a SPECIAL REPRESENTATIVES ...._,..,. Clearwater-H. T. Simpson, 901 E Turner Street 1 St. Peteraburc, Fl.a.-18 Florida Arcade Buildinc Orlando-Guyton Melton, San Juan Hotel Miami, Fl-1229 N. E. Second Avenue Lakeland-Ceo. Blackburn, Elks Hotel j Tampa. Fl.a.-1319 Florl.da Avenue Saraaota-T. 0 Mitchell1 Wida Hotel I Bradenton-A. K Whitaker, Box 274 l DISPLAY ROOMS l---.. ----.. .. --.. ----""------ll- --.... ----.. .. ---11-...l. 93


94 Florida Investment Acreage 33,000 acres in a compact, single tract, about midway between Sara sota and Sebring, in the heart of the richest, fastest growing section of Florida. Soil is principally ex tra good pine land (cutover), partly rolling, very l ittle low. High character of soil is indicated by the fact that it yielded 2,000 board feet per acre on second cut ting. Is near C H. & N. Ry., and is crossed by hard surfaced highway. Is an excellent invest ment at $ 1 0 per acre. One-fourt h cash; balance, one, two, three and four years, with 6 % interest. An adjoining 4,000 acres can be ob tained if desired. Jones-Blank Realty Company, Inc. REALTORS 202 Madison Street, T ampa F l o rida Phones 3892 and 3872 A Contributor We Love to Touch A n orthern co llege has just mad e 11 prominent Florida man a Doctor of Litera ture. It was not known before tha t h e was a w riter, but, it i s said, i n this case his literary eff ort was p resented o n a check Saved G e orge Washington Alexander White was big, black and had curious ideas as t o the use o f slang. After h is first, last and onl y trip as a p orter he exhibited samples o f plain, fanc y a n d the ordinary gard e n variety of slang, but the climax came at a negro revival. George l1ad go n e through several night s of bodily and sp iritu a l strug gle before h e finally "came thro u g h." L eaping to h i s feet he shouted: Glory Hal leluyer. Praise t h e Lord. I'm a save d ;;i n ner-hot dawg !" Ungrateful Cuu Ed Howe edited the Crossville Banner and Lou White was manager o f the Cross ville opera house. O n the morning after had a show at the opera house which h e viewed from a compli mentary box seat, White met h im on the street and said, "You remind me of B ill Bachbighter." "Eh, how' s that?" asked Howe B ill was taking a short cut through a timber pasture wh e n h.e saw Miss A b iga l and Miss Tabitha, two e lderly spi nsters, swimming in the cree k without bathing suits. Bill got his eye full and then spent the next two wee k s telling folks what or nery figures the girl had. When M i ss Tabitha heard about h is remarks she was mad as a hornet. 'The sneaking pup,' she cri ed. W e ought to horsewh;p him'. "'Pooh,' sai d Mis Abigal, 'I don't think t h a t a deadhead has any right to c o mpln i n about the quaii t.y of the entertainment'. Good a t It T h e y that the h ardes t th ing for actor to do is to remain perfectly motionJ ess," remarked the man who is a lways tell ing you thing, you n ever eve n suspected. "Well," remarked the busy man "if that is true I have a man in my plant who is a p e rfect actor." Absolutely Not Some n itwit writes to the editor to know if the artists who d raw t he pictures for hos :ers ads fro m real life a ct u a ll y get pai d for it. For his b e n e fit w e remark that every married ma n knows that those p ictures are not drawn from life. Safety First They say that a tourist wh o is spe nding the winter with actually consulted the s tate game l aws before setting a m ouse trap. One Mile Square 15 Tampa--1plit by railroad, and containing a beautiful fresh water lake. Ideally located for subdividing into I 6 forty-acre farms and groves, which would now sell for more than double price asked. AJl property offered or controlled 'Q.EAL._, ESTAT TAMPA, FLORIDA


130 Feet On Franklin Street Running Through to Florida Avenue This piece of property fronting 130 feet on Franklin street and running back a depth of I 7 2 feet with a frontage of I 30 feet on Florida avenue, is the most choice piece of property of its size and with a frontage on both Franklin street and Florida avenue, that we know of. This property on the north adjoins a alley and the party owning the abutting property has agreed to give I 0 feet additional, making a 25-foot street through from Franklin street to Florida avenue, affording two very desirable comers. Property now improved with frame buildings paying sufficient income to take care of all taxes. insurance, etc., and leave a small percentage for carrying the perty. Within a very short time this property will bring $1,000.00 per front foot on both streets. For price and terms call or see Beckwith & Warren Company REALTORS "Established 188 7, P hone 2658 First National Bank Building TAMPA, FLORIDA Overheard in Tampa First Bank Robber: "Drive on to the n ext bank, Bill; you can't park in this street." Lifesavers "What ever is keeping the Jones family afloat?" "Oh, they have a raft of friends." A Rose By Any Other Name An Irish section hand on a Northern Florida railroad was seriously injured and taken to a hospital. "An' phat did ye say the docther's name might be, nurse, d ear?" "Dr. Kilpatrick. He's the senior house physician." "That settles it," muttered the injured man. "He'll never be gettin' a chance at me." "Why not?" inquired the nurse. "He is a very skillful' surgeon." "Be that as it may, but me name hap pens to be Patrick." Wise Boy A young man with every evidence of great mental agitation walked into the office of a Jacksonville business man recently. He hesitated a moment, then, with the air of one who has abandoned all hope and d ecided to take the final plunge, come what may, he approached the smiling young lady in charge of the outer office. "Is this Mr. Blank's office?" He was informed that it was. "Mr. Stephen W. Blank?" "Yes." "Is he in?" "Yes. Would you like to see him?" "N-n-no. No thank you. But could you tell me how long he will be here?" "Why, Mr. Blank will be in his office all afternoon. But he can see you right now." "Thank you just the same, but I think I shall call on his daughter." Aren't They, Though? Sitting in the park at Orlando one day r ecently, we overheard a muchly overdressed woman remark pensively: "The poor we have with us always." "Yes," replied her companion, "and aren't their flivvers a terrible nuisance?" Might Be Chief: "Do YO!l mean to say that this man choked this woman to death in a well lighted dance hall right here in Tampa with the hall full of people looking on?" Cop: "We ll, you see, Chi ef, everybody thought they w ere dancing." More Than He Wanted A maiden lady of Ft. My ers awakened i n the middle of the night to find a man in her room. She didn't faint and she didn't scream. Instead, she indicated an armchair and s a i d, "Sit down there, sir; I want to tatk to you." An hour late r there came a frantic ring on the telephone at police h eadquarte r s, and an anguishe d voice said : "There's a burglar in Mi ss Spinster's bedroom at 633 Blank Stree t, send the polic e at once." "All right," answered headquarte r.>, "We'll b e there in a moment.. Is this Miss Spinster speaking?" "No," came the anguis h e d reply, "this i s the burglar." "Quality Fertilizer for Quality Fruit" 95


THE PUBLISHER'S PAGE SUNILA D takes p le a sure in introduc ing to readers this month, R. S. Hanford, its Manag ing Editor, who supe r vises the e di t ori al pol ides of this m a g a zin e Mr. H anford i s p erhaps be s t known a s th e man who built up Photoplay M agazine f1 om a s mall cla ss publicati on to a positi on of e min ence in th magazine field Oth e r than that h e h a s prove d a s uc cessful financ e man, and, a s lrvin C obb boa sts o f h i m se lf, "A g o o d r e p o rter which i s a m i g h t y scar c e a1 ti c l e Mr. Hanfor d wa s born 37 y ears ago in Iow a and at th e age of 16 join e d an unde of hi s in Southern Missouri "to l earn th e lumber manufacturing bus i n e ss from the ground up." But the young m a n inclin a tion l eane d toward writing rathe r than producing lumbe r, and at t he age of 19 h e went to Chicago, wh ere h e broke into th e n e w spape r game a s a "cub" with the old City Pres s As s ociation. Abou t thi s time Theodore Dreis e r wa s n e r v ou s ly roaming t h e stree t s of the Windy City in search o f "color"; B e n H echt wa a boy dreaming of a job on the "Trib"; and Justin Smith was one of the "boys" in the city room of t he Chicago daily, of whi c h h e is now city editor. For two y ears Hanford serve d a s a reporter covering polic e and court "runs" and the n Federal courts wh ere h e covered the International Harveste r and othe r in ve stigations conducte d by the government in its "trus t -busting" crusade For a timt! he was with the old St. Loui s Globe-D e mo crat, r eturning to. Chicago whe n the City Press Association b ecame the City N e ws Bureau of Chicago, virtually the Chicago department of the A ss ociated Press. Two years more in the Windy City, and the n Hanford d eparte d for New York to go with the Hears t organization. The n the maga zin e fie ld beckoned and h e starte d "Mov ing Picture Stories," a weekly publication, for the Frank Tou e y Publishing Company. A s .a res ult of h i s succ e s s with that pub_licattOn h e was offer e d compl e t e ed 1tonal charge of Photoplay, back in Ch i cago, then a small magazine with a circulation of less than 3 0 000 Fiftee n months late r the pub lic had begun to recogni z e Photoplay as the leading motion picture magazin e and its circulation had jumpe d to ov e r 1 80,000. Mr. Hanford the n launch e d "Movie Pic-96 tori al a w e ekly for the >:arn e company, but thi.> was d iscontinue d h e r e sign e d on account of ill h ealth to r eturn to Mis souri to e n gage in the land and lumber busi n e s s. Afte r the United State s ente r e d the World War ir. 1917, Hanford enli s t e d in the Air S e rvic e and se rved a s a S erge a n t fir s t clas s, until January 1919. He then became conn ecte d with a large land d e v e lopm ent company in Eas t ern North Carolina. His health b ecame poor in 1921 and h e came to Florida for r e cup eration. Florida's s un shine and pure air gave him back his forme r good h ealth and in retum he has h elpe d materially in d eveloping a REAL Florida Magazin e contributing to its succ ess his wid e expe ri ence and undoubte d talent in the fie l d of m agazin and n e w paper work. IN n e w s p a p e r and m a gazin e circl e s the r e is always a great d e al of talk about "quality" circulati on, a term u se d to d is tinguis h b etwee n t he c l asses of r e ad ets o f diff e r en t publications A magazine or p a p e r i s s aid to have quality" circu lation whe n i t ente r s the hom es of a large number of s ub stantial p e opl e and a fair p e r centa g e of the wea lthi e r hom es D e p art m ent stores s p ecialty s hops, automobi l e d eale r s and oth e r m erchants in the b ette r cia s commoditi es d emand "quality" circu lation abov e all things in order that the i r advertis in g may r e ach a class of buyers who are abl e to purchas e thei r good s Suniland has alwa ys had a s its aim the cultiv ation of "quality" circulation. Its editors h a v e trie d to make it a "quality" publ ic a tion and no trouble nor expens e ha s been spare d that it might po s s e ss the ap p eal that rich. yet s impl e g ood tas t e woul d give to it. That i t has s ucce e d e d in ap p ealing to the "quality" clas s of r eade r s i s evid ent b y a glance a t r e c ent additi on s to the subscription li s ts. The r on e find s suc h n a mes a John D. Rockefelle r, Jr., and P ercy Rock e f elle r ; William J e nnin g s Bryan, Richard H. Ed mond s S enat:>r Nat. B. Dial, Frank Adair and score s of others who are r eading Suni l and. It e v e n go es to the White Hou se Col. E M. Starling, military aid e to Calv i n Coolidg e and th e man to whom all th e pres id ent's m a il goes. b e in g on our li s t s. In Was h i n gton, Sunil a nd i s als o read in the Army and Navy Club, the Co s mo s Club; in N e w York by the New York Bankers Club. Practically e v ery n orthern d e al e r i n Florida bond i ss ues i s o n the roll s In Tole do, Suni land e nter s the offic e s of the Paul Pruf"ld e n, Stranahan-Barris-Oates W L Sl ayton anf"l Spitz er-Rorick compani es It i s scanned by ex ecutives of the Bank of Am e ric a the Am erican Exchange National, and the Ch e mi c al National bank of N e w York City On its N e w York li s t are als o Walte r B. Bonwit of Bonwit-Tell er: Peale P e acock and H err; G. Kirchn e r, of Doubl e day-Pa g e Company: G. L. Miller, pres id ent of G L. Mill e r and Comp any; T. R. R a iff vice -ore s id ent of t he Ame ri ca n Sm elting and R Pfin; n g Company; A T. Thomps on of t h e Corporati on, a n < l others. Suniland t r av e l s lit erallv to Greenland's i cy mountains from F l orida's coral stra nd. It com e s in to th e p os toffi c e s of F airbank Skagway and S e w anl. Al a ska and i s r e ceive d in Egyo t. Holland, S outh Africa Switz erland, Cuba, M ex ico, Eng land, Ha waii, Can a da, t he Canal Z o n e and doz e u s of oth et faraway countr i es INCIDENTALLY, whi le s p eaking of circu lation, it m igh t b e m entioned that Suni land i s now facin g tl1c m o t extraordinary s ituation that ever con fronted a publish e d i n th e .South. All agents have b e en in structe d to c e a se s oliciting subscrip tio n s and to take only thos e applications that are accompanied by insistent d emand8. This unus ual situation is the r e ult of Su niland's ph.e nom enal growth which ha s surp ass ed the magazine's printi n g facil ities. Since the J anuary i ssue the r e has been n o cessation in the d e m and for Suniland at a rate of b ette r tl1an a t hou sand n e w s u b scribe r s e ach w e ek. A s a con eque nce the printing capacity ha s b ee n r e ach e d for the present and stop-orde r s hav e b een i ss ued n ew s d e a lers and agents However, Svni land is making plans to take care of it expan i o n and expects to have an announce m e n t of interes t to make i n th e n ext i ss u e Sunilancl i s b eing comp limented b y the great us e of i t s name throughout Florida. In fact Suniland mu s t b e about the m o s t popular name the r e is in Flor id a just no w judging from the numbe r of con cerns and people that a r e u sing it. There are now Sunilan d sub-di,> i s ion s, poultry garages grocery stores dairies, drug stores, drinks, preserves etc. W e e v e n h eard a f e w days ago that a n e w town is to b e nam e d Suni land. P erha p s it wouldn't be 11 b a d id e a for the n ext Legi s lature to change t h e name of Florida t o Suniland. SUNILAND FLORIDA HUMOR C O NTEST Prizes will be awarded as follows for the beat humorous incidents of Florida origin received by Suniland before April 20: ht prize ... ........................... .. $15.00 2nd prize ............................. 3rd prize ...... .. .......... ... 4th to 23rd prizes ..... .. ....... 10.00 5.00 1.00 contes t E d i tor i::s r e spons ible for thi H e di al F uniland Sweeps t a kci'!:, !rec(o r-all. t o Florida as w e ll a-c o ften run &.c t o s s b u m o rou:s t h&t will bear repetiti o n and t h e e ditor s o f Suni land believ e itg can hAv e a l o t or tun digginll up Florida laughs [n additi o n to p r i z e s for t h e bes t jokes. a < mentione d abo v e one dolla r each will be paid for jokes found available f o r public a tion on Sunilanrls uPieees of E:igh t in future N o manuscdpts wi ll b e re turned. Only o n e r e s triction i $ impos.e d : that b e ing that t h e j o k e s have a Florida. angle o r setting T hey need not e ven b e orig inalbut l e t be f u n ny. Thin k over your experi c ncc:s i n 1-"'l o r idn And jot dow n t h e h umor o u s h appenj n .g$ yo).) can r e m embe r The n send them t o HUMOR CON'rES'f EDITO R Sunila nd Magazine P 0. Box 2711 Tampa, Florida

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