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Suniland [Magazine]

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J"OH OLEN. jmOJIS Cily '?ltJ7!171'T. is in charge of g and ,out this betm(jut White Grj -s. f'Oi-{ in e 11. : nities OW is the moment. We know of nothing on the We t Coa t that equals the ap peal of Venice-Nokomis. Magnificent -wonderful climate--ceommanding loca tion on the blue waters of Gulf. Bay a;Jd River--e. pert city plannimz-the a0\'1\ntaJre o f the T 1'1miami Trail-the inevi t ble iDcrease in values due to the expenditt."Te o millions in the Monaco project. ju t t o it-these are some of the thing which he investor with vision considers w hen he prono:.mce s VENICE the nexl cie, e l opment below Sara ota. Ue C. Rice Compall_l\. Ve m is (9 'lhirh{Miles ofWaterfront




2 Ahoy There! The Richardson 23ft. Cruiser The Wonder Product of FLORIDA-par excellence--is the sport man's paradise: With its glorious climate and vast waterways it offer unlimited opportunities for the full enjoyment of out-door life. Don t you want to make use of ucb advantages? Give that latent porting in tinct a chance. What more enjoyable sport than fishin8) A k the man who owns a boat-preferably a crui r, small or large. You can al o own one-any type. We are here' to supply you with the nation's be t, from canoe to sea-going cruiser. The ;::Ieasure i our to serve you. R. STUART MURRAY POWER BOATS A D WATER-CRAFT F. :. Oemuut, Phone 530 St. Petnoburr, F l a Hillsboro Hotel Tampa, Fla Lobby Mir-a-Mar Hotel, Saruota, Florida To di, tribute w atere ra ft o! qua l it> and repute i our polic) and our pl easu r e.


7lieMAGAZINE o{FLORIDA VOLUME II UMBER 2 '\-Ttackrurlt lt;cllttntd "' u s ......... 06 -Contents for May, r925 Co\"er De$ign Frontispiece : A Palm Bordered Street in St. Petersburg Lakeland-A City That Charms Editorials Tbe City of Heart's De ire by CLARK DE BALL by JoHN L. MoRRIS by Eruc CoLLI Barron G. Collier Empire Build r Pascua Florida A Short tory br ROBERT W. CHAMBERS The Giant of tbe Tropics Ye Ancient Gate$ O pen Wide Things to Do and See in St. Petersburg Opportunity s Home Address Climate Built This Industry The Create t Men of Florida Senator Duncan U. Fletcher Hi Hand Are Those of a Creator by HELTON S. fATLACK br B. F. BoRcnAROT by fRAl'\K G. HEATON by HAL H.utuucc by w. M. WALKER by JostPH MtCl1 PHU Ia It ,.., be r.J>rtate4 wholly or t D part without permluloa from lhe publlt trl P .. bUthe4 MMthl y by no Ponhuul., Publloblnc W tr Bulld.U.r, T....,.,._ Florid& by JUDSON }A.RVlS C. Sldneer, Prt14:eot u4 Tboa. W Hewlett, VCce.Pn:ahleat arul M W. Lloy4. ecret.ery Lua4y Dlrr, Advef"t f a fn M._..a_,.er W K H CIJo"<.\llatl06'r Jaclco.-viUe Ofl!ice : 22 Laura $tNet, JclroavU.k, Fl ... lM Miami Olia. J"h., a nd addlt1o 1 tl'ltl"T at the Pott 05<: a t St. Pt:tnaburl', Fla. ) 13 14 15 17 22 26 29 33 34 36 39 43 52 56 94


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-=-=-... -: ..:.. ......... --. -2 Acres in the Heart of Nature'sWonderland Easily Accessible bg Navigable Wat e r from Tampa, St. Peters burg and Bradenton. This tract.., in the heart of We t Coast dcYclopm n t is a n ideal l ocation for a town ite a nd h igh class sub dhision, locat e d i n Fi.herman's Paradise PaYed road through the prop erty are no w und e r con struction T his property has t hree sepante and distinct island s, with the pretties t tropical shrubbery the state aff ord s. W e b o as t that this propert) c a nnot be excelle d for natu ral beauty in F l or ida. The price is ex c ep ti o n ally low, a nd wit h Ycry r able t e rms. Yo u r inspection is inYited Writ e or wire own e r s direct f o r appoin tment. WIER & CRAFT 504% Franklin St. Tampa Florida 5




DIXIE HIGHWAY On the D ix ie Highway, at the Gateway of South Florida's Scenic Highlands -the land of azure lakes, rolling hills and golden groves. Here the artistry and the handiwork of man have j oined with beneficent nature to produce an earthly Paradise. Your request for literature and information will be a favor. LAKE ALFRED IMPROVEMENT COMPANY Lake Alfred, Florida DIXIE HIGHWAY 1


.8 The Home of the Tangerine---ln the Heart of the F lorida. Mountains B rooksville, F lori da 1ore than any other section of Florida, the hill region of Hernando County, 45 miles north o f Tampa offers the gr eate$t possibilities fo r the future recrea tioni t investor. grower and citrus producer. In this section. whic h is unique for its magnificent hills reaching up to he ights as much as 368 fee t above Gulf level. the land is wonderfully adapted to the growth of the Tangerine. Here t he most luscious fruits of this variety are grown. besides oranges, grapefruit and avocadoes. Grapes grow i n abundance under normal conditions, and cult iva t ion can be followed 365 days i n the year. It is the greatest recreation section of the state, with its rivers teaming with fish and it woods giving every opportunity to the hunter in season. Brooksville and Hernando County offer speci'\1 ad vantages to the investor in industrial enterprises. busi ness opportunities. and other income producing properties. The city is only 1 5 miles from the Gulf and a splendid system of hard roads connecti n g all parts of the county with the state roads and other county roa :Is give i t easy accessibility. Road No. 5 from Tampa to Brooksvi lle is one of the best highways in the state. F o r further inf ormatio n write Hernando Count9 Chamber of Commerce, Brooksville, Florida


Offers You A Fann on the "World's Richest Soil" and a Climate Second to None where '',I Your Land Wul Produce Twelve Months Every Year hich recently carried by a three-to-one majority an Moore Haven, is the County seat of Glades County election to build A $150,000.00 Court Houae Transportation of crops is great!y assisted by a system of Excellent Hard Surfaced Marl Roads. There is an abundance of fine (soft) drinking water. Good stores. churches. Highly rated schools. Two railroad s Electric lights and other municipal impro, ements. An active Luncheon Club and a Chamber of Commerce. Lake Okeechobee, Lake Hicpochee, Fisheating Creek and mile upon mile of canals, are literally alive with black bass, calico bass, rock bass, pike, perch, bream, catfish and robalo. The countryside abounds in game such as bear, d ee r, panther, wild hog, wild turkey, rabbits, quail, mallard duck, canvasback duck, pin.tail duck, teal, blue-bill, snipe and others, permitting the finest of hunting and fishing to be found anywhere. You can boat, bathe or swim to your heart's content. Use the Ccupon or Write Stone Development Co. Moore Haven Fla. 9 Fifth St. N., St. Petersburg, Fla COUPON Stone Development Company, Moore Haveft, Fla C.otleKf:db nd Mt tb ato77 of the de, e lopment of the Ever-Rl adea. t.he atory of Moore HaD an4 abo ltll me of the erop1 ra iled there_. and how I cao share In th JnOne7 that It belftC there. Sincerel y youu. Name .... ... ........... ----------.................. .......... .. .......... .... ... d.-... Addr totl ....... .. ....... .. ....... .. ............ .. ... ........... .. ... .,. ................... .... .................. ................. ... .. ... ........ .......................... -. County an.d State .. .. ..... ................. .... ... ... ...... .. .................. .................... ........... ... ..... ........... .......... ... ... ----9


A S K YOUR CROCER For F1orida grown Ca\' endish Bananas. Tbey a r bttr and Florida praduces baaaaas ol the llnest llavor! T here is no danger of over-production in Florida's banana growing tleld because everybody eats bananas--it is not necessary to educate the public to the banana taste. And then, too, the Florida-;rown Cavendish Banana has the most delicious flavor o! any banana jp'Own. banana rrcwtrs cltcn rtcdve $J,cco Jfr acre lfi'Gflt The Cavendish Banana is a smaU plant, and can therefore be plant-ed ,ery densely--400 to the acre. After the first year each plant should bear two bunches of fruit averag ing from 35 to 125 lbs. each. This expla i ns why F1orida banaM growers report returns of from $600 to $1,000 per acre per yen-and better! We ha"e been told that one ;rower rc ceived nearly $2,400 per acre ,.;itbin eighteen months after planting his Cavendish Bananas. The Taylor-Alexander Company ov.'lls almost fourteen tho11sand acres of fine soil i n Peace Valley, 200 feet abo, e sea l evel, in Po lk County, near Winter Ha,en. Ca"endish Bananas arc being planted, 400 to the acre, i n individual plantations of approximately five acres each, and these p antations are now offered to the public at honest prices and on r easonable terms. You can own a sacre plantation The purchase price incl11des planting the entire plantation, acre by acre, and giving each acre, as planted, six months free care and fertilixation The company will also con tract to continue the care of plantations "r.J market the crops on a eo-operative th11s relieving plantation owners of all cares.and worry. Florida's Original Banana Plantation Developers TaylorAlexander Company, Inc. COMMERCIAL BANANA PLANTATIONS Winter Haven, Florida FLORIDA OFFICES: TAMPA, ST. PETERSBURG, LAKELAND, ORLANDO, DAYTONA, JACKSONVILLE, MELBOURNE, CLEARWATER, WEST PAl..M BEACH NORTHERN OFFICES, CHICACO, DES MOINES, MINNEAPOLIS, I NDIANAPOLIS, PITTSBURG, BALTIM ORE, BIRMINCHAM. 10 Ha s them served at his table. CHILDREN Prefer Bananas o,e r all oth e r fruits


GuJ here treasures still exist/ This may not be the Treasure Island of Robert Louis Stevenson Fancy, but the Untold Treasures of St. Andrew's Bay are here waiting for the Modem Jim Hawkins and John Silver to find them. The Golden Opportunity-Satsuma Orange Bay County Florida Land is adapted for growing the Satsuma Orange, the first orange to reach the markets of the North. Now is the time to buy Land for Satsuma growing so that the condition of the land will be ready for planting in the winter. Thousands of acres are here at \ \ t "! prices that will enable the purchaser to 'l., Many groves are already planted place his product on the market at good V and some may be bought at moderate profits Bay County Florida prices. The Pic::1eer County of West Florida for Good Roa:ls -Four Flourishing Cities on St. Andrews Bay Milu of Water Front. w,ue to St. Andrew's Bag Publicity Club PANAMA CITY BAY COUNTY FLORIDA 11






Thos. W. Hewlett R. s. Hanford Summer Business and an Explanation ELS EWHERE on thi s page is something about the equa bil ity of Florida's clim ate the year 'round. The ctmate in Florida has always been delightful. summer and winter; but there has until recently been a false impression among a great many people who have never visited Florida during the summer months that they were unbearably hot. Year by year as increasing numbers of people come to Florida during the summer, those who expected to be pros trated by the heat are quickly dis i llusionized by the cooling breezes that accompany our summer sunshine and by learn ing that a case of heat prostration has never been heard of i n this State. The Florida climate doesn't change from year to year but the gradual spreading of the gospel of truth concern:ng it i s causing a chang e in business conditions. There was a day in Florida when business during the summer months almost came to a standstill and people spent mos t of their time fishin g and loafing. Wherein they made their biggest mistake. They should have spent most of their t ime writ ing invitations to people who were suffer i n g from the swelter ing heat of the big cities in the North to come down and ::ool off in F lorida. These same people. who were so used to the good things in Florida that they didn't appreciate them were responsible for the long delay in the develop ment of this Stat e. But as we stated all that is changed. There is almost as much business going on i n Florida this summer as there was during the w inter and we predict that during the next few summers in order, there will be no very noticeable difference between our Florida summers and winters from the standpoint of bus iness. We can re member a time only a few yea rs ago when to walk down Main street in some of our F lorida cities was like w alking through a City of the Dead. Go down these same streets during June and Jul y of this year and you will find so much hustl e and bustle and business and excitement going on that you will wonder why it was necessary for Florida to remain asleep during the summer month's so long. And next year and during the next decade Florida is to become more and more A YEAR 'ROUND STATE. All this brings us down to our own case and the reason why it is necessary to make a few explanations and per haps apologies. It was natural to suppose that we would have a slump i n business commencing with this i ssue but the fact is we are carrying in this number of Suni land a larger percentag e of advertising with a higher amount of revenue. than in any issue s ince we began publishing the magazine. Two or three pages of advertising received at the last minute we were forced to hol d over until June. Much as we regret doing it we have had to give up one edi tori a l page, the publ ishers pag e and our contest page to the Advertising Department. but to paraphrase the Frenchman's excuse when the fly got on h i s music "he played him"; the advertising came in and we had to find for i t We don't quite know whether Suniland read ers are due apologies or congratulations for we gave up those pages which we considered of least interest to them. but we promise that this is only a temporary expedient and Editor Managing Editor next month 'we will make arrangements if necessary to add more pages to the publication. In the meantime we crave indulgence and assure you that in the long run the more advertising pages we can put in Suniland the more money we will be able to spend on our reading pages and thus we may look for steady and constant improvement. Twelve Months in the Year The name of a month means nothing in Florida's life. It carri es no radi cal changes i n the shifting of seasons. Florida is an ideal place to live in dur ing spring, summer, autumn or winter. So far as climatic d iversity is con cerned, one month means as much as another in Florida. The state is comfortably habitable every month in the year. People did not know t his until they began coming to Florida on business as well as pleasure. The recent activity in Flo rida realty has brought thou sands of people to Florida during other tha n the so -called winter months and the magni ficent cl imate that they found has been a revelation. People who came for purely busi ness purpos es remained because they have found it to be a land of ideal living conditions throughout the twelve months of the year. It has surprised many summer visitors th a t Florida is more comfortable i n hot weather than the North. Florida is no longer a strictly tourist state. Peopl e are coming here every day i n the year to seek investment and e s t a blish r e sidences. This means that there will be no more of the turkey toda y and feathers tomorrow. Therefore those who have any part of Florida to sell to the outside world will do well to remember that there is no longer a clo sed season in thi s State. The time to sell Florida is NOW and ALL THE TIME. S. P. U. L. During the sessions of the State Legislature at present convening one of our representatives submitted a resolution to the effect that the law making bodies should adjourn immediately without pay, offering as h i s reasons that, "The statutes of this state have become con gested with acts of no value, only confusing. even to lawyers and most circuit judges. Even supreme court judges get confused over the proper interpretation of the laws of the state." To which resol ution we are incl ined to add a devout, Amen. Really there should be established in Florida with out dela y a strong branc h of the Society for the Prevention of U s el e ss Laws. This Society in Florida might undertake to abolis h the State Legislature enti rely or at least discon t inue it for a period of ten years. for goodness knows we've got enoug h laws to las t us for that leng th of time, and the money thus saved mi ght well be used to enforce the laww we have. Seriously speaking thi s problem of too many laws affects every State in the Union and the cr i ticism applies to the National Legislature as well, and it is high time that our lawyers and lawmakers were giving less thought to the making of new and more to the enforcing of those sensible laws we have. 15


16 The Last Unknown West Florida Nature's Vast Storehouse of Opport unity Now Acces si ble by Railro ad, Water and Highway HEALTH A climate unsurpassed in the world. Never too hot. Never too cold. No malaria mosquitoes. Sunny skies. Soft Gulf breezes. WEALTH Hundreds of thousands of rich acreage, with clay subsoil. Natural irriga tion. Will produce staple and truck crops in abundance. Ideal for dairying and stock raising. PLEASURE A coast line on Gulf and Bay. Inland lakes and streams. Gamiest fresh and salt water fishing. Oysters and all species of shell food. Forests teeming with game-deer, bear, turkeys, geese, ducks, quail, etc. Boating, bathing, golfing. FOR INFORMATION WRITE Calhoun County Chamber of Commerce Blountstown, Florida


THE CITY O F HEART'S DESIRE Thus Lakeland Proclaims Itself MAN'S life, according to philosophers, is d iYisiblc into three epochsBirth, Marriage, and Death. By the same token, the growth cities may be separated by epoch-marklr incidents; witness, the Chicago fire, the In Francisco earthquake, and the Miami wist rush. Lakeland's history pro,ides no exception the rule. Its stride of progress may be J&Sured from two milestones which haYe ll. icated the city's future. First of these was the Spanish-American ar, in 1898. Five state militia regiments tre encamped there and trained before barking for Cuba. It was this accident ch discov ered Lakeland, then but a \'il re, as a winter resort to the outside t rld .Second, was Polk coun'a $1,500,000 road bond which marked the cinning of Lakeland's pdern growth. Pre, ious that time, Polk county lds were among the u-st in the state, the 14le journey between Lake Jd and Bartow requiring entire day. The initial pd issue, which has since tn supplemented, pro, id 217 miles of hard-surhighways. This im P Yement literally paved for the phenomenal g re ss of the city, wh ic h grown from a town of too souls in 1920 to a 17,046. The site of Lakeland was einally owned by Abram Munn of Louisville, Ky. l\1 unn first isitcd trida i n 1881 as a tourist, i enamoured ,,ith the uty and climatic charms thr became a 13y JOHN L. MORRIS 1egular winter \'iSitor. In 1 88 2 he purcha>ed from the state a large tract of la n d in Polk county, without fir s t seeing it. The engineer sent by h i m to ,urvey hi s merely looked up the records and assigned to h i m s ca t tering tracts that had not here tofore been entered. In this ma1mer he became the owne r of the eightr acres upon which Lakeland now .stands. In 1883 lllr. :!l!unn -\sited the presen t site of Lakeland, coming by rail to Sanitaria and thence by wagon, t he rails not h;win g been laid to this point until the latter part of the same mo n t h A friend of Mr. Munn's, John P. ::llorton also of Louisdlle, purchase d a large tract contiguous to Mr. Munn' s holdings. In 1884 t h e t\\'o bodies of land were jointly named Lakeland, beUnder the oaN:t lAke Morton <:ause of the n i ne lakes, and automatically became a little Yi!lage The \'illage of Lakeland was laid out by th.e so n of the owner, Samuel G. Munn, who a lso was im pressed with the beauty and the many natural advantages of the location. At this time there were only a few families in the ic i nity, but others were soon attracted and the town began its first growth. Mr. Munn' s enterprise and capital were potent in surmounting the obstacl e s that interfered with Lakeland's progress, and in recognition of being its founder and the prime factor in its development, the citizens desired to change the name of the town to This, however, 1\lr. Munn would not permit, and insisted upon the name of Lakeland. Prior to 1884 the site of what now is Lakeland wa2 annually visited by hun dreds of health -seeking Seminoles. The Redskins, wisest of children in Na ture's lore, sought health in the hills. Hence, ailing Seminoles came to this sec tion of the state seeking h ealth. The site of what they called "Nature's Sani tarium" and which was gathering po int for aged, lame and ill, is but a short distance from the present business section of Lake l and. To all appearances thi! immediate Yicinity was tht permanent camp of a \'ery large band of Seminoles. R ecent di sco,e ri es bear out this theory. In lowering the !eYe) of Lake Parker, one of the nine lakes within t he corporate limits o f Lakeland, there has been unearthe d a n Indian war canoe. Whethe r or not thif li


canoe wa but one of many that were use d in fishing and in about lake 25 miles square, or whether it was sunk dur ing a battle between r iYal tribes, i not k no wn. Another theory is that this wa s one of the war canoes u5ed in an attack against the Span iards, and was sunk, a v ictim of more modern warfare. Still an other theor;is that this canoe wa s ,unk while en gaging i n an att.ack upon United States regulars dur ing the Seminole Indian War. Th e spo t where the final peace treaty between th!' Sem inoles and the United St.ate was signed is within 25 miles of Lakeland 1\t a town!'.ite k nown as Acme, w ithin a short distance of Fo1t Meade. Apparentl y the honor of beinl!' the fir5t citizen of Lakeland belonged to W. T. Bonack er, who was the first man to mak e his resldtIunn, the foundet of the town and was known as the Tremon t House. In its day it was the most fan10us hostelry in South Florida. The Tremont was built at a cost of approxi mate)) $8.000. Other ho tels in Lak elan d were the Glenado Hotel, operated by :\irs. S. E. Blount; the Lakeland House, operate d by A. B. Brown; and the Man tanzas hotel, operated by Mrs. A. B. Brasse ll. The Lakeland News was the first paper to be publi she d in Lakeland. A special "illustrative supplement" of the News published by M. F. Hetherington and C. E. McMullen and iss ued in April 1905, says of the Tremont House and its proprietor: "The youngest man in town for his years, albeit, perhaps the oldest in range and ariety of experience; well read, widely traveled, ke e n obsener, courtly gentleman, genial host, su ch in brief is the unique per sonality be l onging to Col. J. H. A. Bruce, proprietor of the Tremont House, Lake land s principal hotel. E'idences o f Colonel Bruce's k i ndly nature are numerous, but they are especially apparent when one obser ves the pets with which he has surrounded h i mself. These include squirTod..ay the l&ke is with a beautiful drive and parkwaya, homea and apartments 18


rels monkeys, deer, alligators-in !act, he has little zoologica l park in the yard of the hotel ... The first brick building erected in Lakeland was com pleted in 1903. It was own e d by N. B. Bowyer and was lrnown as the Bowyer Block. This building is nill .-; standing. The Bowyer Block was erected on the north side of the railroad. There was intense ri\alry between the two sides of the railroad, t he north and south, and immediately upon the construction of the / ... r / Buildi ng, the southside residents began thinking in / terms of an imposing brick structure on the south .side # ( .r.Jr. Bowy e r had money with which to erect this bui ld ing and the !outhsiders' did not. Consequently, i t be. came necessary for the to form a corpora. Jll' tion. This they did, organizing for the sum of $10,000, 1 .t f Jll' J payable in infrequent installments, and then started the t fl ,.-' first construction on what was called the F Jll!. building, also now standing. The real estate me n who sold the land for th. e new building to the southsiders were ./ ff Jl ..4 required to take part of their pay in stock. f r. .. The corytractor suffered. likewise at the 1f f{ ff J J ... same t1me was admonished to build very 11 f / /,j J slowly in order that the money might be 1 f 1 t Ill! I rai.sed as the building progressed. In course I' j f f f f 1 I ,_.-11 of time, many trying delays, the I tl 11 I I Kentucky bu1ldmg was completed. Jl fl """ J 1 The first city hall, which was a frame ,. I r ; wooden building, with the jail b el ow and tl jl 1 .. council chamber upstairs, occupied the site 11 1 1 of the present city hall. This site has been .. I I 111 11' 11;. 1 owne.d by the city from the time Lakeland 11 11 was mcorporated. .----11 r-:.--"1. Referring again to the "illustrated SUP r I II I -_ .... plement" of The Lakeland News, one finds fl I 1 I 1 that Miss Mabel Drane, then a fourteenI I --___ year-old student of the Lakeland schoo l .. jj II 1 I I won a $5. for the best history of LakeJ l fl fl II II 11 II I land, wh1ch follows: 1 -----., >-"Lakelan4 situated in Polk county, Fla., .,----. .. '.. :t at the crossmg of two branches of the At, .1 n I II t-I ; !antic Coast Line Railroad, and at the 1 II 1 1 1 terminus of another railroad, is thirty-two I I I miles ea t of Tampa, and has an elevation -, -r of 227 feet above sea l evel. 111111 ___ r "Before the advent of the whites Lake1 1 11-II I L" __ land was first popular with the Indians, who --.. II ___ assembled here annually for their corn I 1.1 --. dances. The chief, Tallahassee, Chipco and Tom Tiger being frequent visitors. "The first clearing of timber on the pre sent site of L a keland by the railroad con tractors, J T. Visage and H. J. Drane, was done in the fall of 1883. The first survey of the town was made in January, 1884, S. M. Munn, since deceased, and Lakeland founded by A. G. Munn, of Louis, ille ;(y who at the ripe age of eighty-six still >pends the winters here. "The first store was built by Capt. W. B. :lonacker at the corn e r of Main street and avenue, now occupied by Cason's 1ardware store. "The railroad running through Lakeland ..... A contrast in hotel& The Lakeland Terrace (above) now occupies the sit e of the o l d Tremont House built thirtyfive yeara .awo. .. was completed in 1 84, and the first passenger train passed through to Tampa on the 24th. owing to the personal d islike of the founder of the town by one of the railroad officials, the fir t freight and passenger depot was built in a .sand scrub about three and a half mil es east of town. Afterward the citizens donated l and and money, and Mr. Munn, at a co s t of $2,500 built the depot, which was the n located in Lakeland the one out of town being burne d. "The first postoffice was e stablished in 1884, with t h e late Dr. F. L. Brooks as postmaster, at the drug store of BrookE and Cowdery, in the building on Kentucky avenue, now used as a telegraph offic::e. "The fir s t marshaUs were Ben Parks and George N e well. "In 1885 the railroad was extended

and operate d by the Th&re is a splendid telephone system both loca l and long distance; an ice factory, cigar factory, lumber m ills grist mill, rice mill, and a large number of simila r industrial enter pri ses. Two s trong banks furnish ample financial facilities for the trans action of business, and two good ne wspapers tell the story of the c i t y's progress from w eek to wee k, faithfully and i n detail. All lines of business are well represented, though none is o,ercrowded. The merchants keep fresh up -to-date stoc k s of goods and all reason able wants of life can here be supplied "The cos t of living is not more, all things considered, than i n the older communit ie s of the North; for while on account of greater distance from comme rcial c e nters, the cost of some articles may be h igher than in some other sectio n s this increase d expense is more than neutraliz e d by the d i fference in the price of other things re garded in the North as luxuries; and more is there an eno rmous savin g in the clothing and fuel bill. Tho many lakoo In Lakeland a

ducted and cons ervatively managed eon cern, having a capital stock of $15,000, with surplus and undivided profits of $6,000," according to the Lakeland News. On January 28, 1905, the Citizens Bank of Lakeland was incorporated. Lakeland wa s really discovered by the outside world during the .Spanish-American War, in 1898. This city was designated as an army campsite for both regulars and volunteers. At one time there were five regiments, co m pose d of soldiers from Mas sachusetts, Ohio, and New York, encamped at Lakeland. Their presence gave Lake land its initial introdu. ction to the outside world as a resort, and really start ed the first flurry of tourist travel to this city. Lakeland in 1905 was little more than a village, despite the fact that local residents that time proudly r,rofessed it to be a c1ty. The Lakeland News saw fit to com pliment the Lakeland postoffice and tke postmaster, J. L. Skipper, as "an unerring Index to the growth of the community." The postal receipts, according to this is sue, for 1902 were only $4 060.09; for 1903, $4,491.?0, and for 1904, $5,319.62. Lakeland, "The Garden Spot of the South," as it was knov.-n in 1905, was a model town, ac cordi ng to an ad\ertisement of H. J. Goddard, a r eal estate C'perator, appearin g in the Lakeland !\'ews. "Morally and soc ially it c:::Jnot be excelled, no bar Aerial view of the bualneu aoc:tion of Lakola;od rooms no drunkenness, has no boom, but a good S\lbstantial growth all the time in pub lic improvements." The Eighteenth Amend ment need not have been drafted so far as Lakeland was concerned. An interesting "For Sale" advertisement appears in the News: "Five acres of land, five minutes' walk from Lakeland depot. Good truck land, well watered and has upon it a two.-story, fi\'e-room house. Will be sold at a bargain and on r easonabl e terms." Today the corporate limits embrace thirty square mi l es of territory, and the neares t five acre tract of truck land is not within an hour's walk of the station. The Lakeland News also show s another ev i dence of property being very cheap in Lakeland i n 1905. In relating the h istory of A. B. Brown, "one of Florida's most reliable real estate men," the News sa ) 'S: "A. B. Brown, of Ro me N. Y., has s.Pent some fift een winters h ere and behe\e Lakaland i s the health ies t p la ce i n the whole United States, and think$ he is cor rect, having li\'ed in New York, CaUforn i a and the \Vestern states. Has been in the real estate and loan bu s in ess here for s ev e ral years, having built fifteen hou s es, planted groves, etc., and has done much to d e \ e lop the city, own e r of the Lakelan d House and much de irab le property in all part of the city, both business and resid ence property and vacant l ots, which h e offer s to seli at fair prices on l ong cred i t with perfect titles." From $5 an acre i n 1885, the price of an acre of land in the downtown section has now increased to a million and a half. In 1910 Lakeland had progressed but little more The population was 3 719. Busi ness cond itions differed but little, and Lakeland had not yet attained emine n t pos ition as a winter haven. The ad\ent of 1916 brought with it a distinct step towards progress for not only Lake l and, but all of Polk This was a step which meant the r e alization of many possibilities abounding i n this section-the passa ge of a gigantic bond issue for road construction. Priot to 1916 the roads for Polk county were i n an appalling condition The vehi cular communication between the communities was greatly handicapped by lac k of good high\>ays. An attempt was made to construct the roads from the cia\' that is found in this county. Th ese road s were \'ery good, and a decided improve ment, but aside from being costly from a maintenance standpoint, they were not the kind of roads wanted. R esidents of Polk county for no great l e ngth of time can r elate the interes ting stories of the hardshi ps which they en count e r e d i n making an automo bile t r ip from (Continued on p a;e 6 0 ) 21


BARRON EMPIRE G. COLLIER BUILDER IS TR ANSFOR MING AMERICA S LAST FRONTIER -By ERIC C OLLlN IF you will glanc e at the map of South r ,u. o a o ... Will not1ct: at the bottom l eH-lumd a big. bare patch al most devoid of those little black spots which are used to desig nate cides and town ships. It looks lon el y and forlorn, like a solitary gull flying out to s e a. You begin to feel sorry for it. If this map you are examining to be a road map you will also notice a vague line running north and south paral l el with the coast and an even vaguer line running east and west which cuts the tip off the lower Florida peninsula. This big, bare patch comprises the million or more acres of Collier county-America's last frontierand an empire in the making. The vague lin es which traverse its boundaries represent the much-talked-<>! long-sought-for, patiently awaited T amiami Trail. Collier county i s a land of con tinual surprises. There is less known about this part of the coun try than about any other large sec tion of the United States. There are miles and miles of this vast ter ritory where the foot of man has ne, er trod, and the first official survey of the thousands of islan ds that dot its shore-line is only now being made. The most sulpt i sing thing abou t Collier county, how e ver, is the man back of it, and it is impossible to understand the extraordinary drama VirJln fore5t In Collie-r County 22 now b eing enacted in Collier county unless the equally extra ordinary per5onality of the man who conceh ed it is first under stood The story of the conquest of the Everglades is the story of the indom itable will-power and majestic of one man-BarMr. CoUier posa.essea a vision I'YUt ao the late Cecil Rhode ron G Colli e r He i s the mo t unique pers onality i n Florida today. W hat Flager did for t h e Eas t Coast, and Plant for the W est Coast, that i s Colli e r doing for the South Coast-for the entire southern se: tion of Florida will ben e fit f rom t he operati ons now in process of forma tion in Collier county. H ere is a bri e f reEume of Bar r o n G. Collier's record of ach ie e m e n t ; to d ate: )lr Colli e r is the president a n d fo undeopl e ev ery dar r e ad t he t ha t Mr. Co l Eer controls. Mr. Collier is the owner of Lun

Cott&e .. dot the r iver bank at &vercladu come an accomplished fact for years to come. It was a purely visionary scheme when Mr. Collier first became interested in it, but his sane judgement soon brought matters to a srstematic basis. Mr. Collier is a Deputy Police Commissioner of New York City, and originated the department known as the Bureau o! Public Safety, which has reduced the number of accidents more than fifty p e r cent the few )ears it has b een m opera tion. He is als o an ardent advocate of the Boy Scout movem e nt, and is Cha irman of the Boy Scout Foundati on of Greater New York. He spends a number of weeks each year in the Boy Scout camps, and personaliy provides trips, both by sea and la n d, for the boys in his jurisdiction. It is obvious from the above list of achiev ements that Mr. Collier is an indi vidualist. When he goes into a project he wants to control it. He has a broade r vision than most men, and is not afraid to pour millions of dollars into any promotio n for whic h he can see a future. Personally he is of a kindly di:; posi tio n. Of middle age, iron gray hair and mild blue eyes, he stands apart from the mu ltitude by reason of his erect car riage. H i s bearing is that of a G e r ma n war lord, but when he speaks h i s voice is soft and kindly. He has a rather peculiar trait that affords his employes much mild amuseme nt. He is a lways on the look-out for second hand machinery, which he takes great de in renovating. H is executives say he Wlll steal away from his N-::w York office, when numberless impc,nt confere nces awa i t hi! attendance, a n l go down to some auction sale where he \liJ.l spend an entire lfternoon buying "antiques." He has varehouses full of all kinds of machin ery which he e xp e cts to put to some use i n the de,elopment of C ollie r county. He sars that wh e n was a boy h is amb i tion was to buy a horse and dray and go into the second-hand business. Freu d would probably say that tl u s desire is now finding an outl e t. Another of Mr. Collier s idi o s yncrasi e s is his aversion to p ri Yate conferences. In his New York office there will sometimes be as many as a dozen men all waiting to see him on different phases of his Yaried enterprises. He will be talking to one man and suddenly stop, going o, e r to in C'ODYerSFtion with an other of his executives. Later he will return to the first man and pick up the conv ersation at the po int where he droppe d it. Sometimes he does not appear to be listen ing to the conv e rsation, but months later he will rep!>at what has been said Y erbatim. His m emory is phenomenal. Here, then, is a genius of re markable versatility. What will be the result when such a man, with unlimited resources, turns his attention to the d eve lopment D ena Jrowth line the bAnlca of the upper rechra of Barrona River of a tropical Paradise 1 Let us set the stage for this modern Midas-a stage 1,315 ,840 acres i n extent. Fo r the last thirty years the low e r half of what was formerly Lee county was r egarded as a banen waste, the haunt of the panthe r, bear, wild turkey, alli gator, dee r and hawk. "It is amazing that a territory so imm e n s e and so productiYe should ha"e had no habitable cities, and no one but a handful of hardy pioneers to enjoy its radiant sunshine, its vibrating, heal thy, toni c breezes, and its wond erful sea and cloud effects," sai d Mr. Collier, when talking of hi s "empire's" poss ibil ities ugar cane, planted forty y ea r s ago, that still r e p eats its crop with no s ign of de terioration. "This unexplained phenomenon undoubtedly lies i n the fact that there were no transportation fac i lities either la nd or sea It was literally A merica's La s t Frontier. It was a dead wall that halted e\en the hardiest travel er. Only the sportsman who camped along t he rhe r s and had more courage than prudence, cou l d b e i nduc e d to ente r this wilderness." B e cau se Mr. Colli e r sees so plainly the need of transportation fac i l i t ies h e is de oting h is greatest efforts at th e present time to blaz ing the trai l t hrough the county a nd, until this is accomplished, no serious effor t at colonization will b e at tempte d. It is characteristic, howe,er, of th(: pro verb ial bl i ndness of tho se who lh e on top of t he go ld mine, that it ho u ld ha, e re mained for an enterprising N ew Yo rke r, w i t h the ima g ination of a p ionee r and the ingenuity of a con struction eng i nee r, to real ize that if the taxes from this Yast ter ri tory cou l d be d e Yoted to the buil d ing of r oads the unexplored wilderne ss would soon be turned into a commercial Paradise. "This thought was elemental," said Mr. Collier. "Put i nto practis e it was auto matic. As soon as the l e g islature of Florida decided to m a ke a separate county of this great principality, t he owners were able to divert its taxe s to the upbui ld ing of highways, and de, elop othe r murticipal an d state utilities. The opportunity wa s offe red for real d eve lopm ent." Here, again, Mr. Col li e r s indh idualism comes into He, himself i s the virtual own e r of Colli e r county, and thus pays prac tically all the taxes. Jn other words it is Barron G Collier who i s building the longest and h ardes t part of the Tamiami Trail but s o long as it r e ma i ns an indh>i" How c oul d the farmers have neglecte d for so long a land blesse d with a soil so rich it can anything in the vegetable line, and where oranges, grape fruit, a\ ocados, pin eapples, coco nuts, and other. tropical fruits grow without care or cu ltbation? I have seYera l hundrerl acres of Tropical aurrounda the Rocl and Gun CJub at Eve:rl'de 23


Tbou&anda of youn c.oconuh aproutin,. on t .ht beaciL N o te how they aprout throurh the bud Six hundred acrn of coconu t palma were in Collier County by adentiah <:iual effort he is perfectly will ing to pou: bia wea.lth into the enterprise. Collier county, once part of the biggest eounty i n the United States, is still the third biggest county in Florida. The present census, now be ing taken, will show that this county, more than one million and a quarter acres in extent, has about 850 inhabitants, nearly all of them in Mr. Collier's employ. The county has millions of feet o f cypress,_ and millions of feet o f p i ne. 1ts soil is marl on a rock foundation, entirely differ ent from the muck soil found in the Evergla des on the East Coast, which is formed by de cayed vegetation. Captain G. M Storter, the oldest inhabitant in Coll ier County in point of years of residence, says this marl land is the finest in the world for all kinds of vegetables and fruits. He planted cane on his land south of Everglades forty years ago, and though he has never used a pound of fertilizer it is producing today as strong as ever. He says his cane runs from 35 to 40 tons to the acre, without any replacing and with no cultivation. He produces an average of 500 gal lons of syrup to the acre, of a heavy grade which he has sold wholesale for as high as $1.50 a gallon. It costs him, he says, about 25 cents a gallon to cut, haul, crush and can this syrup. There is a grapefruit grove at Deep Lake, now owned by Mr. Collier, which was planted 2 0 ago. Though somewhat run down this grove of 16,000 trees pro duced this year 40,000 boxes of fruit of e xcell ent shape and qua.lity. The only r ailroad line in the county was built to transport this frui t to Everglades for sh ipment. Though no effort at extenshe farmi ng A otnl

Florida Railway and Navi.,atlon Cor poratlon dO(lka and warehouse& at Everrladea Royal palmo ftnd well lc.Pt lawno adcl to the attnctiveneaa of Barron' R jver at Everrlade E ve n under ordinary condi tions t he de,e lopment of such a vast, prod ucthe territory would arouse deep interest, bu t with a man like Barron G Collier at the helm the event attains ex traordinary s i gnificance. Mr. Collier is not content with me diocrity. He is not ev en content with moderate s ucce ss Whatever be goes into must b e the best iri its class or he is not Birdaeye view of Evtor.lade-i--poteat5al m.etropolla of Amt:rlc a'a laa t fronher the pas enge n the ''onc e -ov e r, paying e p eciaJ attention to the boats chartered for fi hing tri ps, for from these she obtains dain ty rations of fish. Respectfully in t he backgro u nd will be hover ing a miscellaneous collect i on of dogs. Th ey a r e interested in t he arrhals too, but they stay a safe distance from "Tommy for she ha s the reputation of b e ing the scrapp iest scrappe r interested. We know that Mr. Collier understands advertising, for he owns and successfully operates one of the biggest advertising companies i n the world. Suppo s e for instance, he shou l d deci d e to ad\e r tise the r esources of Co llier county. Without going outsi d e his own company he could place the ad vantages and beauties of h i s n ew born principality before millions of p eople every day. W e know that Mr. Collier understands transporta t i on. He runs his own tramport systems. The road he i s building through Collier county will be the finest in t h e State. Though the ori ginal plans called only for a 16-foo t road the Tamiami Tra il through Mr. Collier's domain will be 24 fee t wide on a 32-foot bas e. The plans are to surface the road wit h concrete and, b ecause it is a rock road on a rock founda tion it will endure fo r centuries. W e know that Mr. Colli e r understand s t h e hotel busin ess. He will take good care of his visitor:s, and his hotels will be the equal of any in the State-as are thos e he operates at the present time. Th e wh ole world knows that Mr. Collier understands the amuse m ent bu i ness Lu na Park is not only the bigge s t but also t he m o s t profitable amusement r es ort in t he world. The isitors w h o patronize his r e sort cities will be adequately entertained. And tho.e few who have been to Ever glades, t he county seat of C ollier county, know that Barron G. Collier unde r tands how to build cities. Here is a city so unique that its story seems almost u nbe lievable. Three years ago where the city of Everglades now stands t here were a f ew weather-beaten cab i ns, a t radi n g sto r e and a little inn patr oniz ed by ardent di s cip les of Izaak Walton. Today-well, let me try and visualize this romantic spot for you Picture to yourself a wide, sweeping river, it$ banks lin e d with palms of many varieties, flowe ring gardens and purple red poincianas. You glide up to a dock, spot lessly clean, o n which an old tabby ca t sits preening herself. This cat, known to all Coll ie r county as "Tommr," i s quite a character, despite h e r misnomer or mis c og nomen. S he m ee t s all the boats, and g i ves tha t w as ever known to inhabit a feline s kin Ha'"ing paid you r r espects to "Tom my" you r glance wanders to a b ea u t if ully l aid out park, with emerald greell lawns and be d s of o l d-fa sh ion e d flowe rs. But what y ou ha, e mistaken for a park you di.cover is the publ i c squa r e, around which are grouped the main b uildings of t h e city. Surely this must be t h e origina l "Spot. less Tow n you t h i nk. Neatly laid out yell o w g r av el streets, wh ite walks with white c ement curbs, bui l d ings s o clean and bright i n their yellow and green garb that t h ey seem a l most like toy stru ctures. On the left, as y ou lan d from the "Vail ima"-part of Mr. Colli er's transportation s y stem-is the Everglades Rod and Gun C lub one of the most famous resorts for hunters and fishers in the countr), under the personal management of W. A. Sch i ck. Bac k of the Rod and Gun Club is the El ectri c Li gh t plant; then the Everglades Club. Facing the doc k across the square .are a bl ock of st<>res and office bu ildi ngs, and the Everglades Inn. To t h e r ight of the square is t h e post office, and in the ( Continu ed on page 64) 1 I Post Offic::e and Bank of Everadea. Notic.e the weU l a i d out stree t an d parkw.ay 25


RoBERT W. CHAMBERS 1 .. --TH E teady flicker of lightning in t he southw est con ti nued ; the wind fresh ened, b l owing i n cooler strea ks across acres of rattling rushes and d ead marshgrass. A dull light grew through t he scudding clou ds. t hen f a d ed as the mid day sun w ent out in the smother, leaving an ominous r ed smear overhead. Gun in hand, Haltre n stood up among the reeds and insp e cted the l andscape. Already the fishcrows and egrets were flying inland, the pelicans had left the sand-b a r, the eagles were gone from beach and dune. High in the thickening sky wild ducks pass ed over Flyover Point and droppe d in t o the sheltered marshes among the cypress. A s Ha ltren stood undeci ded, watching the ruddy play of lightning, which came no n earer than the horizon, a squall struck the lagoon. Then, amid the immense solitude of marsh and water, a deep sound grew-the roar of the wind in the wilder ness. The solem n p ae n s w elle d and d ie d away as thunder dies, le av ing the air trem ulous. "I'd better g e t out of this," sai d H altre n to him self. He felt for the breech of his gun, unloaded both bane ls, and slowly pocketed the cartridges. Eastward, b etwee n the Yast salt river and tbe ocean, the dunes w ere smoking like wind -lashed breakers; a heron, laborin g heavily, flapped inland, broad pinions buf feting the gale. "Something's due to happen," sai d Hal tren, refl e ctiv el y, closing the breech of his gun. He had hauled his boat up an al ligatorslide : now h e sho, ed it off the s ame way, and pulling up his hip-boots wad e d out, laid his gun in the s t ern, thre w cartridge-sack and a doz e n de ad ducks after it, and embarke d among the raft of ind26 PASCUA FLORIDA A Story in Which A Storm Brings Happiness Illustrated by Harold K. Bement tossed wooden decors h e had put out. T he r e were two core decoys bobbing a1:d tugging at the i r anchorcords outside the point. Before h e had fish e d up a doz en on the b la de of h is oar a heavier squall struck the lagoon, blowing the boat out in t o the ri v er. He had managed to paddle back and had secured another brace of deco ys whe n a violent gale caught him broadside, almost cap si zing him. "If I don t get those d e co y s now I n e\'er shall!" he mutt ered, dog ge d l y jabbing a bout with extended oar. But h e neve r got them; for at that moment a tropical hurri cane, still in its infancy, began to develop, and when, blind e d w ith spray, he managed to jam the oars into the oar-locks, his boat was half a mile out and still dri ving. For a week the wind had pil e d the lagoons and lakes south of the Matanzas full of water, and now the wa ve s sprang up, bursting into menacing shapes, knock ing the boat vicious ly Haltren turne d his unqui e t eyes towards a streak of gree n water ah e ad. "I don't suppose this catspaw is really trying to driv e me out of Coquina Inlet!" he said peevishly; "I don't su ppose I'm being blown out to sea. It was a stormy end for a day's pl easure -yet curiously appropriate, too, for it was the fourth anni ver.'lary of his wedding-day; and the storm that followed had blown him out into the waste corners of the world. Perhaps s om ething of this idea came into his head; he laughed a disagreeable laugh and fell to rowing. T h e red l ightning still darted a long the southern horizon, no nearer; the wi l derness of water, of palm forests of jungle, of dune, was bathed i n a sickly light; over head oceans of clouds tore through a sombre sky. Afte r a w hile h e under tood that he was making no h e adway; then he saw that the storm was shaping his course He dug his oars i nto the t h ic k, gray wave s ; the win d t ore t he cap from h is head, caught the boat and wrestle d with it. So meho w or other he must g e t the boat ashore befor e he c a me abreast of the inlet; otherwise-He turned his h ead and stared at the white cap s tumbling along the d ead ly raceway; and he almost dropped his oars in a stonishment to see a large gasoline-launch battling for safety just north of the storm swept chann el. What was a launch doing i n this forsa ken end of the earth? And the next instant d eve lop ed the answer. Out at se a, beyond the outer bar, a yacht, wal l ow ing lik e a white whale, was staggering towards the open oc ea n He saw all this i n a flash s aw the gray green maelstrom betwee n t he dunes, the launch struggling acro ss the i nlet, the yacht plunging seaward. The n in the end less palm fo:rest the :ro a r deepened. Flash! Bang! lightning and thunde r were s imultaneou s "That's better," said Ha l t ren, hanging to his oars ; "there's a :fighting chance now." Th e rain cam e beating th e waYes down, seemi n g ly, for a moment, beating out the w i nd itself. In the parthl silen ce the sharp explos i ons of the gasolinee ng ine echoed l i k e ,olleys of p isto l-shots; and Haltren half ros e i n his pitching boat, and shouted: "Launch ahoy! Run under the lee shore There's a hurrican e coming! You haven't a Fec on d to lo se!" He heard some bo d y aboard the launch say, distinctly, "The re's a Florida crack e r along s ide who says a hurricane is about d ue. The s hrill roar of th e rain drowned the vo1ce. Haltren b en t to his oars again


Then a young m n in dripping white flan nels looked out of the wheel-bou e and bailed him. "We've grounded on the meadows twice. If you know the channel you'd better <:orne abroad and take the heel.'' Haltr-en, already north of the inlet and within the zone of safety, rested on his oars a second and looked back, Ji tening. Very far away he heard the deep whisper of death. On board the launch the young man at the wheel heard it, too; and he hailed Raltren in a shaky vo ice : '"I wouldn't a k you to come back, but there are women aboard. Can't you h lp us?" "All right," said Haltren. A horrible white glare broke out through the haze; the solid \"ertical o .rent of rain swayed, then slanted ea twar l. A wa'"e threw him alongs1de the launch; he scrambled over the low rail and ran forward. deafe n ed by the din. A woman in oilskins to the companion-rail; he saw her white face as he passed. staggering, he entered the wheel-house, where the young man in dripping flannels seized h is arm, calling him by name. Hal tren "OU hed him aside. "Ghe me that wheel, Darrow," be said, hoarsely. "Ring full speed ahead! Now stand elear-" Like an explosion the hite tornado burst, buning deck and wheel-house in foam; a bellowing fury of tumbling waters enveloped the launch. Haltren bung to the wheel one second, two. flve, ten; and at Ia t the howling choas his stunned ears the faint staccato spat! puff! spat! of the exhaust. Thirty seconds n1ore -if the could stand it--if they only could tand it! They stood it for thirty-three seconds and went to smash. A terrific squall, partly deftected from the fore t, hurled the launch into the swamp, now all boiling in shallow foam; and there she stuck in the good thick mud, heeled o,er and all like a stranded razor-back after a freshet. Twenty minutes later the sun came out; the waters of the lagoon turned sky blue; a delic:1te breeze from the outheast stirred the palmetto fronds. Prese ntly a cardinal-bird b egan singing in the sun hine Haltren, standing in the wr ec k e d whe elhouse, ral ed his dazed eyes as Darrow en tered and looked around. "So that was a wh ite tornado! I've heard of them -but--good God!" He t\lrned a bloodless visage to Haltren, who, dripping, bareheaded and s ilent, stood with eyes c l osed leaning heavily against the wheel. "Are you hurt?" Haltren shook his head. Darrow r ega rd ed him stupidly. "How d id you happen to be in this part of the world?" Haltre n opened his eyes. "Oh, I'm like ly to be anywhere," he said, vaguely, pass ing a shaking hand across his face. There wa'l a moment's silence; then he said: Darrow, is my wife aboard thi boat?" "Ye ," said Darrow, under his breath. "Isn't that the limit?" T hrou gh the silence the cardinal sang steadih. "I n1t that the limit?" r epea t d Darrow. "We came on the yacht--that was Brent's the Dione. you r aw at You know the peopie aboard. Br nt, Mrs. Castle, your wife, and I left the others and took the launch to t>XPiore the lagoon And here v:e are. Isn't it funny?" he added, with a nerv e less laugh. Haltren stood there slowl) pa ing his hand O\'er his fac e "It is funni r than you know, Darrow," he "Kathleen and 1 this i our wedding -day.'' "Well, that is the limit," muttered D r row, a.s Haltren turned a stunned face to the sun hine where the little cardinal ng ith might and main. "Come below," he addeq. "You are going to speak to her, of course?" "If she cares to have me-" "Speak to her any'l>ihay. Haltren; "1he be itated-"l ne,er knew why you and Kathleen separated. I only knew what everybody knows. You and she are four years older now; and if there's a ghost of a chance-Do you under tand ?" Haltren nodded. "Then we'll go below," began Darrow. But fajor Brent appeared at that moment, apoplectic yes popping from his purple face as he waddled forward to survey the di mantled launch. Without noticing either Haltren or Dar row, be te ted the slippery angle of the deek, almo t slid off into the lagoon clutch ed the rai l with both pudgy han'ds, and glared at the water. "I suppose," he said, peevishlv, "that there are alligators in that water. I know there are !" He turned his inflamed eyes on Haltren, but made no ign of recognition. "Major," said Darro\\', harply, "you re member Dick Haltren-" "Eh ?" .snapped the major. "Where the THOMAS A. EDISON Will Tell the World What He Think f F l orida In an E clu h e Interview in SUNILA N D M A GAZINE l e t Month The v; orld' Greate t Inventor wa interviewed in h i Fort Myer home by Eric Collin, to who m he talked of Florida' great future for the benefit of the reader of :'ilL :"D. d e uce did you come from, Haltre n ?" "He was the man who bailed us. He took the wheel," _aid Darrow, meaningly. ". ice mess you made of it b e tween you," retorted the major, scowling his acknowledgment at Haltren. Darro,v, di gusted, turned on his heel; Haltr n laughed. The ound of his own laugh amused him, nd he laugh d again. I don't ee the humor," said the major. "The Dione is blown half-way to the Ber mudas by this time.'' He added, with a tragic geture of his fat arms; "Are you aware that Mrs. Jack Onderdonk is The po ible fate of 'Manhattan's queen regent so horrified Major Brent that his conge ted features a umed the expression of an alarmed tadpole. But Haltren, the unaccustomed ta te of mirth in his throat onc e more, stoo d tht>re, dr:pping, di bevelled, and laughing. For four years he had mis ed the life he had been bred to; he had missed even what he de pi ed in it, and his life at moment had become a hell of isolation. Time dulled the edges of his loneliness; Eolitude, if it hurts, s ometimes cures too. But he was not yet cured c! lons:-ings for that self forbidden city in the North. He desired it -he de.sir d the arid wilderness of its treele ss streets, its incessant sounds, Its restJe s energy; he desired its pleasures, its frivolous days and nights, its satiated security, it.> en nui. Its life had been hi li!c its people h' peoph!, ;.nd h Jonged for i t with de ire that racked him. "What the devil are you laughing at, Haltr.:n ?" sked the major, tartly. ''Was I id the young man. "Well-now w11l say good-bye, Major Brent. Your yacht wJIJ steam in before night and send a boat for you; and I hall have my lagoons to myself again. I have been her a long time. I don t know why I laughed just now. Thcr was, indeed, no reason." He turned and looked at the cabin skylight "It's hard to realize that you and Darrow and--others-are here, and that ther 's a whole yacht-load of fellow-creatures--and Mr an Onderdonkwobbling about the Atlantic near-by. Fa hion ble people have nev r before come here--ev e n intelligent people r rely pene trate this wild e rn ess 1 I ha, e a planta tion a few miles below-oranges and things, you know." He he itat ed almo.t wistfully. "I don't suppo e you and your gue ts would care to top there for a few hour if your yacht is late." "No," said the major, "we don't care to.'' "Perhaps Haltren will stay aboard the "reek with us until the Dione comes in,' sugg sted Darrow. "I dare say you have a camp hereabouts," said the major, staring at Haltren "no doubt you'd be more there." "Thanks," said Haltren, pleasantly "1 have my camp a mile below." He his hand to Darrow, who, too angry to speak, nodd ed ,;olently towards the e bin. "How can I?" asked Haltren. "Good bye_. And I'll sa y good-bye to you, maJor-" "G

"01'\te you ked me a quetiol'\t'' he icl we separated becust 1 refu1e-d to anawer you.'' ghost of a chance?" he asked. "I think not," she answered-"! am .sure not. I shall neYer see him again." ''I meant for myself," said Darrow, deliberately, looking her full in the face. She crimsoned to her temples, then her eyes flashed Yiolet fire. "Not the slightest," she said. "Thanks," said Darrow, flippantly: "I only wanted to know." "You know now, don't you?" she asked, a trifle excited, yet realizing instinctively that somehow she had been tricked. And yet, until that moment, she had believed Darrow to be her slave. He had been and was still; but she was not longe r certain, and her uncertainty confused her. "Do you mean to say that you have any human feeling left for that Yagabond ?" demanded Darrow. So earnest was he that his tanned face grew tense and white. "I'll tell you she said, breathlessly, "that from this moment I have no human feeling left for you! And I nf>ver had! I know it now; neYer! never! J I _ad rather be the divorced wife of Jack Haltren than the wife of any man alhe !" The angry be auty of h e r young face was h is reward; he turned away and climbed the companion. And in the shattered wheel house he faced his own trouble1 mut tering: "l'Ye done my best; I'Ye tr1ed to show the pluck he showed. He's got his chance now!" And he l eaned heaYily on the whe e l, co,er ing his eyes with his hands; for he was fierc ely in loYe, and he had 28 destroyed for a friend' s sake all that he had eYer hoped for. But there was more to be done; he aroused himself presently and wandered around to the engi ne-room, where the major was prowling about, fussing and fuming and bullying his engineer. "Major," said Darrow, guilelessly, "do you suppose Haltren's appearance has up set his wife?" "Eh ?" said the major. "No, I don't! I refuse to belleve that a woman of Mrs. Haltren's sense and personal dignity could be upset by such a man! By gad! sir, if I thought it-for one instant, sir-for one second-l'd reason with her. I'd presume so far as to express my personal opinion of this fellow Haltren !" "Perhaps I'd better speak to her," b egan Darrow. "No, sir! Why the devi l should you as sume that liberty?" demanded Major Brent. "Allow me, s ir; allow me; Mrs. Haltren is my guest!" The major's long-patent of Dar row was 1)0\\' fully ablaze; purple, pop-eyed, and puffmg, he toddled down the com panion on his errand of con s olation. Dar row watched him go. "That settles h im!" he said. Then he called the engineer o,er and bade him rig up and launch the port able canoe. "Put one paddle in it, Johnson, and say to Mrs. HaJtren that she had better paddle north, because a m i le below there i s a camp b e long ing to a man whom Major Brent and I do not wish to ha v e her meet." The grimy engineer hauled out the packet which, when put together, was war ranted to become a full-fledged canoe. "Lord! how she'll hate us all, even poor Johnson." "I don't know much about Kathleen Haltren, but if she doesn't paddle south I'll eat cotton-waste with oil dressing for dinner!" At that moment the major reappeared, toddling excitedly towards the stern. "What on earth is the trouble?" asked Darrow. "Is there a pizen sarpint aboard?" "Trouble!" stammered the major. "Who s aid there was any trouble? Don't be an as s s ir! Don't even look like an ass, sir! Damnation!" And he trotted furiously into the engine room. Darrow climbed to the whe e l house once more, fished out a pair of binoculars. and fixed them on the inlet and the of Atlantic bevond. "If t h e D i one i s n t in by t l u e e o'clock, Haltre n will ha, e his chance," he murmured. He was still in s p e cting the ocean and his watch a lternately when Mrs. Haltren came on deck. "Did you s e nd m e the canoe 7" she asked, with cool unc o ncern. "It's for he said, morosely. Somebody ought to take a snap-shot of the scene of our disaster. If you don't want t he canoe, I'll take it." (Continued on page 70)


R oyal palms lin-e fhe driveway& to many o f t h e be autiful estate a round Miami THE GIANT OF THE TROPICS Each Part of the Trop i c Zone Has Had Its Day an d Florida Has Now Arrived. B y SHELTON S M A TLACK W HENEVER a new and greater civilization has blazed forth at some epoch of the world's deYel opment, it invariably has come (rom the Tropics First, the beginning of learning near the Himalayas, of which his tory has little trace. Then the powerful Egyptian dynasty, followed in turn by Assyria, Babylon, Greece and Rome, while at the same time on the We_tern Conti ne n t races which are now forgotten as to names and customs, were working wonders of their own in cities of stone which still re main. During the Middl e Ages man stood still, and it was only after Christopher Columbus, a product of the Tropic Zone, had cros s ed the Atlantic that the march upward was r esum e d. Modern life is a comparathe ly recent factor. Now Florida rises supremely as the giant of the Tropics, the repository for the latest id eas, the ground in wh i ch seed has been that already is work ing tremendous developments Perhaps, after all, as some c laim, China was the o l dest cou n trr to boast of ch ili.,ation. .Scientists will ha, e t o settle these claims. It is of Florida's present position with reference to the development of the world of which I wish to speak, and I be lieve the eyes of the world are trained on this state at this time. Florida, with a population of on l y 1,300 000, has millions of ferti le acres yet to be brought under the plow, and it furnishes America with its final and best opportunity of r i ches. Cities of great magnitude al r eady have been built or are in the making and tremendous works of na tional import are under way. Ast:ronomets bother themselves at interYals about the canals on the planet Mars wh i ch are r e ealed by the telescope. We wonder if !liars is able to observe our canals through the E'erglades? Perhaps they appear through the more powerful instruments which, it is possible tne Mar tians haYe deYeloped, as tiny ribbons. At any rate, th e highly -cultured race which novelists have told us resides there should be able to observe our thousan ds of square miles of orange gro, es as dark gree n patches across our state and to see the beautiful blue of the r i vers and bays which ind ent its coastline It may even be pos sible the Martians b eh old with awe because strange to them, the movements o f railway trains, boats and airplanes, or that if the)' do not ret see them, they may soon havE> instrum ents powerful enough for this. If through any u nexpected-and p r o b ably impossible-disaster the entire state o f Florida should be covered with ashes and remain so for a million y e ars, to be r e dis covered by a future race, there will be a sharp comparison betwe en Egypt's pyra mids, built to perpetuat e the memory of dead kings, and Florida's skyscraper busi ness buildings and magn i ficent hotels, built for the comfort and conveni en ce of its population at large. Florida's deYelop ment is utilitarian and common-s e nse, and t h e monuments which the builders now a t work lea, e b ehin d them will p erpetuate their memory in ways other than as remind ers of burring grounds. Each part of the Tropic Zone of this earth has had its da y in history a n d has passtd on, and Fl orida has now arrived. 29


Tla,c l in a circl e of the glob e in the latitude and see what you find. Atrica, the Sahara de::ert, the de::enc d ruin o:f Carthage, the pyramids of Eg)pt. India, the remnants of a decaying culture long forgotten, where m e n still kneel to wooden idol s. China, which has stood s till for a t least 5,000 years. H awaii, the island group which furnL < hes American musi cal com posers and dance artists with idea for en tertaining their patrons. Mex i co, with its adobe huts and its bands of ro"ing bandits. Then back to F lorid. a "for ke e ps." Florida is at the \'cry b {ginnin g of the mo t gigantic developments in history, and the capital from the world's financial c enters, as well as the brains of the world's keenest thinkers, is concentrated on making i t the greatest similar territory the world has Hen seen The eyes of foreign pot(:ntates are upon us while we work, in addition to the clo er crutiny to which we are subjected by many persons from Missouri and other places who con t inue to doubt until they face the stone wall o f facts and at last surrender. The present speeding up of business in Florida is not a boom, nor will it exhaust itself within a few years as has been the ca. e in some places. The giant of the tropics i s at last awake, after sleeping hun dreds of years under Indian and Spanish rule, then being a pioneer country for a long period afterward. Florida is civilized and it is being developed along gigantic line.s. If offers a quick and easy escape for the millions worn down by crowded and unhealthy city life in the North and East, who for freedom and the op portunity of making a living under desir able conditions away from sweatshops Once the \\'est bec k one d. and we ha\'E> the tales oi Bret Harte t o !'('mind o! that time. Xow it is Florida, and w e a r e too bu5y to write romanct s or po ems. although al ways any slurs cast at their nutiY e Elate ha,e been comparati,ely unprepared for the treme n dous po.sibilities which ha, e been suddenly thrust upon the m. Within the last few Years, howeYer, the light of a new era has dawned in e\'en the smalle s t com mu nitie s, and each one is at work with its chamber of commerce or its board of trade trying to catch up w ith the demands and at the >ame time be ready for what will be required of them w ithin the nea r future. For prosperity d emands i t s prize, and that price is continually b eing on one's toes :for t he next thing. So many fortuitous things haYe happen ed to Florida within the last twelve months that it is impossib le and would be tiresome to try to repeat t h em. One can only point to a few of these as examples of the gen eral growth and de,elopment which is in full sway. Not the least important is the construction of the cross-state railway by t h e S eaboard Air Lin e from the We s t Coast to Palm Beach, which i t is understood will b e followed very shortly by another link from Canal Point to Miami. The same railroad has announced its intention of giv ing Tampa and surrounding tertitory the long-sought direct railroad route to the North and West. The opening of t he principal link in a cross-state highway to be p roYided jointly by W. J. Conners of West Palm Beach and by the state of Florida, and the announcement that the re mainder of the road will soon be in the best condition, is another indication of the g('neral trend of our g igantic de\'elopments. The laYish manner i n which pri\ ate and corporate capital is being c xp cnat d in these a nd. many other de, eJOpm ents inuicates that Florida is at la s t claiming t he attention wh ic h she has s o long d cs.,ned. Another important item i n the future of Florida, wh i ch is not to b e oYerlooked is the goYemment appropriations wh ich recentl y were granted for impro,ing harbors and waterways along both coa s ts. The empire of the E,erglades is as )e t bare ly touched, yet the lands already reclaimed ha, e re turned millions and promise to put Florida upon a more than self-sustaining basis. With the entire tract reclaime d, and with s cientific methods used in culthation, it will be possible for Florida to support the entire United States in c ase the crops of eYery other section should fail. This terr itor)' will particularly e tablish the state in the production and exportation of sugar, r i ce, cotton, 1ubber and camphor and will add tre m end ou sl y to the growth and ship m ent to other sections of winter "egetables, with ample p ro, ision for canning and preser ,ing the surplus. Florida first came into general promin e nce as a winter tourist playground where surf bathing and all the p leasures usually enjoyed in summe r could be had the entire year. Probably it will continue to attract increasing attention for climati c reasons, and r esorts and hotels particularly designed to sene tourists will be constructed with out limi t But the fact r emains that most tourists, once they haYe seen this fair state, do not remain tourists !or long, but become permanent r esidents and d e elopers -this fact being an easy explanation of how Florida has cornere d the world's Cocon u t palma on the Jamea Mathewaon etate so\ttb of the town of Coconut G,.ove-30


Skyline or Miami'a buaj neaa se-ction from the top of the Scottlah Rite Temple and money for its own uses. Even the staggeting program, without taking into happ::mings of many months. Already the scion of wealth who has a dozen residences consideration the tremendous sums that Clvde Steamship Company i s running its in as many places and perhaps spends OJl)y will be s p ent for office building-s, apart-newest, fastest and largest passenger Ships 30 days a year in Florida finds it con-ment houses and private residences. in direct service between M i ami and New ,eni ent and appropriate to invest, or to Miami has grown so fast that it has exYork, using the S. S. George Washington ha,e his financial advisers in,est for him. ceeded by far the preparations of its util-and craft of similar size. The Merchants One might go on indefinitely seeking rea ity companies. Within the last few months & Miners S. S. Co. is operating the Berksons for the tremendous growth and de,elthese have practically all passed into the shire, one of its largest sh i ps. Other lines opment which has taken place over night hands of subsidiaries of the Electric Bond are clamoring to get in, but need greater and which bids fair to increase from year & Share Co., which at the time of writing depth for handling freight. Airplane serto year. The truth is that this movement is spending $6,300,000 catching up with the vice between Miami and Palm Beach has is at hand and we are in the midst of it. population. Miami's single track railway be e n established. I am unable to quote figures for the entire to Jackson,ille is overcrowded with trains, To try to detail how the city of Miami state of Florida, but can point to a few but with heroic the Florida East is overrunning the surrounding country is significant facts and figures in the city of Coast Rr. offic ials have promised a s econd l ike trring to describe the progress of a Miami which show the general trend. It track to Jacksonville by Jan. 1, 1926, and t idal ...\ave. Persons who, a few months may be that Miami at the present moment a third track via Okeechobee City soon a go, thought they had been induced by real is sp<'nding more freely and growing more afterwards. The Seaboard Air Line in estate agents to buy lots "to far out," rerapidly tha n her sisters, for she has been entering Miami will pro, ide a third track turning recently have been unable to find longer awake to her opportunities, but what and the Atlantic Coast Line is expected at them because they are located in a new is said of Miami is, to some extent, true of no distant date to build a fourth. By that business center. George E Merrick, own all Florida communities, for every one is t i m e, old r esidents declare, demands will be er and developer of Coral Gables, has anad,ancing. such that eYen these facilities will be in nounced a $100,000,000 program in the Miami's permanent pop-development of Cocoplum ulation, according to the \"\ Beach, which is to be a d irectory esti m ate, inpart of his subdivision, creased from 55,000 iu and in this he is having 1924 to 102,000 in 1925, <'..., the cooperation of Charles a gain so clo se to 100 p e r :, and James Deering, retir-cent that I am not i nclined ed farm-machinery manu-to figure the diff erence facturers who sold out This increase is only to a '-years ago to the Interna-sma11 extent explained by tiona! Harvester Co. This including outlying c om is only one of a very large munities which the direct-number of such de, elop ory overlooked the pre-ments now unde r way. ceeding year. Miami's Did the Romans have s chool population increas-their baths and pools? e d 15 p e r c en t between Miami has them. Does 1923 and 1924 a nd 25 per Spain boast of its archi-cent between 1924 and tecture? Miami has it, 1925. The American Tele-not a s a copy but as a part phone & Telegraph Co., of .Spain moved to Ameriwh i ch recently mapped can shores. Materials out a program several manufactured in Spain years in adYance, found are us e d for the houses, that its facilities intended and the KI-ng of Spain has for a five-year period were outgrown in 18 months. e xpressed his desire to see A population of 200,000 this new city which is is predicted by 1930 by keeping so many of his many p ersons and in subjects busy to supply its f th f 'ng One of the l a_raeo t veaae.a of the Clyde Line placed in aervice between New York and Miami d D'd B b I h ve new o e orego1 nee s. 1 a y on a statements it is probable the prediction will, sufficient, and demands will be made for its hanging gardens? Miami has its sunkas usual, be exceeded by the facts On a fifth line. e n one s and they are fully as beauti ful. January 1, 1925, h ad The congressional ap-Do a few o f the more restless tourists who been made to construct durmg thts ) ear propriation for d eepening M iam i harbor is come down for the winter regret that they hotels costing $25 ,000,000, constituting a look e d upon as one of the most important (Continued on page 78) 31


1-Landinl' of Sir Fr&.l"'ci& Drake and hia 2-Don Pedro 1 e.oendtz and ,.randet-s arranl'inc for the release of Spanish prisonen. 3--Quetn ha bella (Mra. Ludllt-Baya Shy. ) 4 -Five Oaea Oy over the ceremony. $--Caravel Dol oret m.akinc the Iandini' at St. A uruatine. 6 .-Juan Ponce de l..eon and hb nt.inue Jandinc from the caravel. 7 -The Noble Knitht take a pO&Itltion lo the n.une of his Queen. 32


YE ANCIENT GATES OPEN WIDE St. Augustine Presents a Pagea11t1)' of Colo1jul History and Plays Host to the Amerira11 Legio11 By B. F. BORCHARDT P RECEDING i ts l enten decorum Saint Augustine, the Seville of America, c el ebrated with a gay three-day pa geant the anniversary of the landing of Ponce de Leon, which occurred on Easter Sunday of the year 1513. Following hard on the heels of this gaiety, the p i cture-sque narTow streets rang with the revelry of those mod ern conquistadores, the American Legionaires. Thus in logical succession the past of the state was depicted, then the present gener ation trod the boards and in the delibera tions of the State Convention forecast the future policy of both state and nation. For the American Leg i on has vision. The Indian Prlncuo Arriola enten the ancient city Juan Ponce de Leon, with a stroke o! genius, named our state, Florida, since he landed on Pascua Florida or Easter Sun day. But (and he probably had this in mind) the word F l orida taken by itself means "Land of F l owers." More miracu lous to we of the present generation is the eternal fitness of the title with which the Kn ight of Leon dubbed his newly dis covered country, for to the rank and tangled growth which met the eye of the conquerors has been added the useful plants and ftowers of other lands and climes and they have ftourished as well or better than in their native soil. The desert places have been reclaimed, even the salt-burned keys yield their quota. Morasses and marshes, hitherto impene trable and consid e r e d as of virtually no alue to man, have likewise been conquer ed and made to blossom like the rose. Prophet that De Leon has proven him self to be, it .seems almost with i n the realm of po ssi bilities that s ome day the Foun tai n of Youth for which he vainly searcll ed may be discovered in the la nd which h e so aptly named. The founder of .st. Augustine, Pedro Menendez de Aviles, was comm emorated In the same pageantry. The name Menen dez is closely identified with the past of Augusti ne. Briefly to summarize the career of this naval commander of olden days he was born in Auiles, Asturi as, Spain in 1519. He di sti nguished himself in privateering enterprises against the Moor s and French; became captain-g eneral i n the na\'y; commanded the fleet which carried Philip II to England, 1654. After a \'ari ccl and adventurous interval of fighting, voyag i ng, imprisonment and polit i cal up.s and downs, he was sent o ve r to coloniz e Flori da. After bitter fighting with Fre nch Protes tants who were seeking a foothold in Flor ida, he founded St. Augustine i n Septem ber 8, 1565. From this time on the colony prospered and Menendez was recalled and honored by the command of the immense armada being prepared for action against England and the Netherlands. Menendez died at Santande r Spain, September 17 157.J. The St. Augusti ne celebration cttracted international attention. The Spanish Ambassador to United States atte nded it, and the 1\layor of A iJes, Spain t he birth place of Menendez, cab led h is felicitations and his attendance in spirit, i f not in the flesh. The pageantry opened on April 2 with the arrival of the caravels of Ponce ,Je Leon, the Do lores, Dona M aria and the San Salvador. On shore, the councils of op posing Indian tribes are revi e wed and reviewed and through this runs a thread "JIMMY" DRAIN Ntional of tbe Ameri Lec io n of romance, not, howevt:I', without his torical verification. Timucua, cacique or chief of the eastern warriors, becomes in fatuated with the beautiful princess Ar riola, daughter of his enemy the Cacique Coacoochee, and through her mediation the hatchet is buried. This story is contemporary w ith the land ing of Ponce de Leon. The Knight pacifies the great ch ief of the Indians and the Princess Arriola again p l ays an important part as a mediator between Spaniards and red men. So the story continues, from day to day h istory challenging fiction to make a more kaleido s copic or flambloyant presentation Don Pedro de Menendez arrives w ith his caballeros and has struggles with the In d i ans. Heralds announce the scenes anti the intermissions, which often mean the lapse of quarter centuries, half or full cen turies, in this cosmic The year 1586 rolls around. Sir FranciJI Drake, bold and debonnaire sailor and near-free booter, runs across St. Augustine quite by accident, sighting it from afar. He licks his chops on discovering that it is a Spanish settlement, and he prepares to sack and burn. A desperate tight is staged, Spanish soldiery defying the buc caneers. When the smoke of battle has clear ed the Span is h flag still floats from the ramparts of the an c ient fortress. The scene sh ifts to Spain and an o u t door fete given b y the Spanish Queen in honor of the return of Ponce de Leon and Menendez from their successful voy ages of conquest and exploration. Thus the impressive scenes in the early history of St. Augul>tin e are presented, until on t h e last day th ere is a change of flags ceremony in wh i ch all the nati ons represented i n the history of Florida take part. The "captains and kings" of In dians, Spanish, French and English d e part, leaving the St:lrs and Stripes to float o\ 'er the q uaint old city. II. Th e Old Testament of Ame rican history closes a nd the New Testam ent begins. From all quarters State Legionaires .fill the h ighw ays, their co m mon desti nation the An cient C i ty. Again there is gaiety, h earty ha ndshakes and jocund pleasantries as bnd( Continued on page 80)


Things Play i a thin,. i n Sunny Florida all the and the play cround_. ol the Sun ahioe C ity offeT many opportun itic-1 for tle beat of recreation. Colf, motorinr. batbinl' an.d. ridlnc have their d c-votc-ea every month in the year. to Do and


See In St Petersburg One of Florida' a frtt Haort cltiea ia llfrowlnr on thl' l'ite wher St. Pe. trabura, the 6th inl' viJiace, 6ret came into beint. Lar1e bote Ia, buy atre-eU-, handaome clubs and bomea make thi a repi d l y rrowinl' city one of he most c:harrn inK in Florid.


Pe>ultry ralorh c lo one of the com.i.Dc blc lnduatrleo foT Florida OPPORTUNITY'S HOME ADDRESS A New Slogan for Flori d a NEWCOMERS in Tampa, Miami, Palm Beac h Orlando, Clearwater, St. Petersburg, Bradenton, Sarasota, or at any of the innumerable other foci of intensive and exten siv e development seem to have a fairly well standardized se t of questions which they propound to the old-timers--an "old-timer" being one who has lived i n F1orida for any period from six months to a few or a good many years. T hese inquiries usually start <>ff with. "Now, how long do you think this Flor ida boom will continue?" Ofte n the old-timer becomes peevish right here; if he doesn t he registers resi gnation and explains, as he probably has jone .several hundred t imes before, that :here is no Florida "boom," in the usual 1cceptance of the word-that the rest of ;be country is jus t now discovering F1or ida and finding out that it is a delightful place in which to li\e twelve months of the year, as w ell as an exceptional place in which to make money. He expatiates on the climat e, the equabie temperature, the rainfall, the lack of humidity, the productiveness of the s o il, and the abiding and abounding optimism of every real Floridian; and he does it all in the manner of a patient in.structor imparting fundamental information to an in comprehe n si bly obtuse pupil. When he gets through, another query is popped at him, which causes another wave of im patience to surge through his being. It i:o, "Well, what are you going to do with a million or more new people when you get them? What is there for them to do?" It the old-tim e r is an imp etuous sort of fellow he may blow up at that qu estio n. The philo sopltica l and well informe d F1or idian, how ever, is loaded, cocked and primed for the qu ery, how eYer; data and 3 6 13y F RANK G HEATO N tics roll off his tongue with the verb .. fluency of a r api d-fire auctioneer, and the figures he quotes haYe a distinct resem blance to those cite d br the realtor conferring a few choice Jots upon an investor. It is interesting to note that people from other parts of the country are more and more asking for information along l i n es that evidences t heir increasing interest in the oldest and the newe t tate of the Union; they are after information, and they go about g etting it by asking questi ons. Probably the trans-co ntinental tourists who followed the "covered wagon" pioneers into the asked the same ques tions, which received the same answers replies that the course of years have veri fied a thousandfold in the billowing wheat fields of Kansas, the miles of cornfields of Iowa, the c attle on a thousand hills o! Colorado, Wyoming and Montana, the square miles of orchards of Oregon and Washington and Californi a, to say nothing of the gold and silver and copper wrung from the bowels of towering mountai n ranges and the billions of feet of lumber cut from the forests of that northwestern empire. The elem ental matter of providing human beings, in one's own locality or farther away, with the basic necessities of lifefood, clothing and shelter-after all is the fundamental industry. None of the others can go on unless and until these are pro ided; but after them come the whole range and gamut of human necessities and luxuries; and nowadays the l ine of demarcation between the two is much less dis tinct than it was even a decade aJ!"o. However, regardin g the matter of providing food, rai m en t and shelter as s till the fundamental industr)' or intlustries of the race, Florida presents wider and mo r e varied opportuni t ies for the profitable investment of money and the profitable em of labor, brain and brawn, than any other section of the whole United States-and that's co,ering a pretty big stretch of territory. Accord ing to r eliable figures, Florida in 1924 brought i n from other .States more than $2,500,000 worth of eggs and dressed and l ive poultry-and that with a popula tion of a little more than a million. Every one o f those eggs and every one of tho se fryers, broile rs, roasters or stewing fowls cou l d have and should have been produced right here in F1orida, because nowhere else in the length and breadth of the. continent c a n poultry be raised so easily cheap l y and profitably as right here in this state. Yet the large, commercial poultry farms aU the way fro m Pensac ola to Key West probably could b e counted on the fingers o f one s two hands. Only the absolute mini mum of shelter has to be pro,i ded for poul try; green feed such as flocks large o r small must have if they are to thrive, is to be grown every month of the year, and even the hard grains such as oats, millet, corn, kafir etc., can be produced in F1orid a fo r the scratch feeds and mashes. Com mercial poultry farms that are in ope ra tion in d ifferent parts of the state are mak ing money; one, near Tampa, with only about 1,000 hens, showed profits of ap proximately $2,500 a year for several years under the one ownershi p, and continues to show about the same return under its 11ew rontrol : while A nother plant with not more than 800 to 1,000 hens has paid for a home and ten acres of F1or ida soil and supports the ownPT, his wife and daughter and the family flivver. Instead of importing two and a half million dollars worth of eggs and pflultry in a year, Florida should be exporting three or four times that amount


1n .Florida I mported from other ;;ta t es more t ha n $ ,000,000 worth of mi!k, cre am and butte r. In the whole expanse of the state one will find not more than a doz e n reall) large farms. Often the new com e r will hear some one say, "Ob, dairy cattle won't do well in Florida;" re gardle s s of the !act that hundreds are do i ng extremely w ell and enriching their owners. It is a fact that pastures must be made anew; but e, idence that this can be don e in as short a t i me as two or three rears is to be found i n Hillsborough, Polk, Duval, Orange, Dade and se,eral other Florida counties where the native grass e s, destroyed b) r e p ea t e d burnings, have been restore d or replaced by other equallv nutritious forage crops and pasture grasses. Even alfalfa, con si dered a product of w est ern soils, is grown successfully in manY parts of w?ile corn for silage grows as well m th1 s state as anywhere else. Here, too, the item of shelter is rt! duced to the m inimum; while Florida' s great and rapi dl y growing system of roads, the finest to be f ound anywhere in the country, s implifi e s the matter of quick and cheap transportation. Two points remain to be co,ered, and with these out of the way, all others will hav.a been solved. T hese are the abolition of the op e n range and the compulsory d i pping of cattle for tick eradication. With the open range o u t of the range tires \\;ll become a thing of the past, or at least no more than are the forest fires that frequently sweep over hundreds of square miles in New. York, Pennsylvania, Virginia, consm and other parts of the country while .systematic work for the of cattle ticks is absolutely certain to re sult in increasing the wealth eYen of misguided cattlemen who haYe opposed am measure de signed to bring about compulsory dipping of cattle. to the available figures wh1ch are hardly more than estimates, far the actual amount, more than $12,000,000 worth of dressed meats and meat products were imported into Florida in 1924. At the present time only one of the big meat packing companies has a .stock Yard and plant in Florida-the Arn1our com pany's plant in South Jackson-W h o 1111)'1 they cannot raise aood c o rn crops In Flor idl!l? Thi photo made i n Hillaboro u rh County The atate preaenta opportunitiea Jo the profitable production of porlc 'ill c Now, it not inte nd e d to claim that all of the s e meats and meat yroducts could hav e b e en produced and matketed as cheaply in Flori da as on the pa stures, i n the Iowa and Illinois fet>d yard s and the packing plants of Cbic1110 and Kansas City; but it is claimed that much more of t h e b eef, veal, pork and mut ton con s um ed in Florida could be grown h ere than is now produced. Florida, be s ides b e ing the natural habitat of the citrus family, is a natural cattle growing state; not so many years ago it was a real range country, with its cowboys, its roundups and its cattle town s, the same as th e western r a ng e states. "Them days are gone for eYer," just as the y are going in Wyoming and Montana and the other western range states; the F lorida cattle king has gone t h e way of the Oklahoma cattle baron; t h e cow pony has give n place to the Detroit Twin Deuce; the branding iron has rusted away; the range cow that, with he r prog eny, us e d to enrich the cattle k i ng, now is hostess to a mvriad of cattl e t ic ks ::nd a thorn i'l th of the grove own e r and the organi:ta tions that are trying to beautify t h e road sides of Florida. But we can get ri.! of the ticks; we can bring back the wonder fully rich pasturages; we can grade \lp the cattle or cut out the s crawny range s tuff enti r e ly and raise only thoroughbrerls, which eat no more and convert what tht:y do eat into meat that ordinary humans can masticate and reli s h. And the opportunity to do this thing all OYer FJ,lr i da, with profit potentialities limited only by the s cope of the indhidua l or corporation oper ations. Florida's truck farms produce the great er part of the winte r vegetables that are consumed i n the North, East and Middle West. More than 12,000 cars of tomatot:s .. wnro h'nned nut nf FlnT irla in 1!1?.4. Fresh vegetables of all kind s, including snap beans, peas potatoes, squashes, cu cumb e rs, lettuce. celery beets. eggplant, greo:n p e ppers, okra and other truck farm products. Shipped out of Florida last year totaled more than 50,000 cars. But in spite of that enormons production of vege tables, Floricl'l coT"tsumed in 1924 more than $12,000,000 worth of


Floridaa of cltru& t rf'e offr.r pastura,.e" for u:nto!d colonit-a. of be--ea cann e d vegt:table grown and packed in other parts of the cou n uy. During the fall, winter and spring growing season in Flor ida h u n dreds of tons o f egetables go to waste in the fields because of unfa,orabl e market con ditions, t emporary oversuppl y or, at the clo se of the season, because t h e products will n o t bring enough to pay for picking. pack-ing and transportation, in comp etition with the products of t h e truck garde n s farther north. For example, tomatoes are not profitable as a shipping proposition i n Florida when the pri ce declines to a figur e that would r ep r e sent around 0 a ton. How e ver, the thou sands of tons of tomatoes that ripe n afte r the shipp ing eason is t oo f a r ad,ance d co uld easily be utilized by canning fac tories, tomato pulp factorie cat up manu facturers and the like; and the same i s true of gree n beans, b ee t s, p e a s okra and a f e w other truck crops. Yet the egetable canning plants in all Florida number hardl y more than a score. Expe r ie n ces of e g e table packer in other parts of the country show that tomatoes are profitabl y canne d w he n the price of the material ranges downward from around $20 a ton. In e very Y ege tabl e producing c e nter t he r e is opportunity for a cannin g factory, and such plants could operate for at least two or three months out of t he year, affording truck growers an outlet for po t-s e ason products and at the same time returning a handsome profit on the mod erate inYest m ent nec es a r y for suc h plants. In last y ear ad\'3n tage has been taken of t h i s op portunity to a limi te d extent, but hundreds o f tons of Y eget.ab les suitable for c a nning or for soup making went to wast e in spite of that f ac t, a nd the waste will continue until m a ny more canning or de iccating factories are i n operati on in the egetable producing centers of F lorida. Durin<> the season of 1 924 -25 F lorida's marketed c itrus fruit crop amounted to ap proximately 20,000 ,0 00 box es t ha t much fruit-or anges, grapefruit, tange rines etc.-was was t e d in the grov es and at the packing hou ses, i n the form of cull over or unde rsiz e d fruit, drops and t he like. A large proportion of this appalling waste could be converted into p.o d ucts by the inYes t ment o f r lathely l ittle capital. Off i ze fruit and c u lls migh t be converted i nto fruit juice or syrup and sold to b ottlers for t he manufacture of abso lutely pure fruit carbonated ben;rages. In fact, a corporation has be e n formed to -:io this very thing i n F lorida and ann oun ce ment has bee n made that natural tlavcr, absolutely pure concentrated grapef!'Uit and p in eapple j uice will b e plac ed on t he mark e t w ithi n a f e w months all mental work h aving b e en done and t h e proc es w h i ch is d ecla r e d to retain all o f the natural fruit ftaYor and aroma besid es the fruit's sal t s and vitamin s, ha, ing been pro,en to be a suc c es both and from t he standpoint o f p e rm a nence > f th e product. Opportunity e x i t for establishment (![ a doz e n or more plants to manufacture this concentrated fruit j uic e throughout the citru producing territory of South Florida, a nd the rapi dly inc r e a s ing popularity of fruit juice beverages all ov e r the country (Conti n u ed on page 5 ) There ia a l'ret nHd for more d.airiea iD Florida. $5.000,000 worth of dairy product& were into the atatt year


Cutt in,., aradln..and tbe Atpe.r...,.uJ, or Roy .t Fern, a.t the Alt:amonte Fernery, Alt.amonte Spr i 'nl'f CLIMATE BUlL T THIS INDUSTRY Bulb and Fern qrouers Hav e Found in Florida a Se'VeJJth H e a-vm PART I IN a land of plentiful sun hine and rain f all, wh e r e SpanLh mos es grow i n the air graceful ferns o,errun the forests, pines and palms grow wild, the delicate, exotic hi bi cus and asmine thrive; where, in fact, thousan ds of rare plants bask and fructify in a climate unmatched o n globe-is it any wonder that experime ntal i s t s in growing ha,e found a se,enth heaven? But in the realm of bulbs and ems w i t h w h ich this art i cle is concerned, Florida growers have passed the stage of expe r i m en tation. The diversified family o f bulbou s plants includes everything !rom the poetic nar cissus to the lowly garlic, of indelicately s c ente d connotation. The bulb, numbering among its more familiar forms the tul ip, narcissus, gladioli, hyacinth, lil y, and cal ladium, is peculiar to short season plants, and is especially adapted to quick growth P lant specialists ha,e commended F lorida as peculiarly suitable t o bu lb cultivation of certain s p e c ies, notably the narci ss u s, glad ioli, lily, and calladium. J anuary 1, 1916, v;ill the inc eption of a n embargo p laced by the U n ited States go,ernment at the instigat ion of the Pla n t B u reau, on bulb importation into this country, with the e xception of the By HAL HAZELRIGG diseases t hriYe here. Freed of deuimemal disease and a gteat amount of foreign co m petition, A merican growers will in e,i tably find bulb cultivation exceedingly profitable By the same reasoning, Florida, with bright possibi ities as an ever-inc r e a sing center for bulbgrowing will dire ct ly be n e fit by thi s wi se mo,e on the part of our National go,emmcnt. One of the bes tinformed student s of this industry encounte r e d by the writer i n h i s investigation was F. W F letcher, whose exte n si ve gardens a r e l o cated w ithin the city limits of Orlando. Professo r Fle tcher, who is the holder of many medals from a rious countr"es for the e xcell e nce of hi s scholarly endeavo r numbers among his ac compli hments a n inte n sive s tudy of the nomenclature of plants. He has, indeed, named many famil ia r s p ec ies, not the leas: o f w h ich is the Boston Fern, grown in every nook and cranny in the world, from pal a c e to hovel. An important development of Ro alind G a rdens, as Professor Fletcher calls his estate, is that of the Bermuda or Easter lilr. Starting with 35 bulbs a compara tively short time ago, 25,000 bulbs of the Easte r lily h a, e bee n propagated! Among the other of the lilr, the Formo.;a has r c c eiYe d the careful atten t i on of Professor Fletche r. These bulbs we1e import ed by his gardens from the i sland of Formo,a, with all the attendan t Ji ease whi c h mu s t n e c es.>arily be exterminated be fore s uccessful culthation is possible Lack of uniformity in hei g h t and size is another fault which h a d to b e corrected Dy per si tent effort, thes e di fficulties were over come, and many beautiful beds of the FC>rmosa li ly are to be seen now at Ro sa lind Gardens. Acc o rding t o Mr. Fletcher, it has been the pte, al ent opi n ion of growers t hat the m arket on gladiol i is overdone. But, he continued, it seems that there is a steady demand i n Northern markets for all the flowers and bulbs whic h can be turned out by F lorida growers. When questioned a.> to the usual method of s h ipment, h e sai d t hat the plants were cut when the fir s t blossom op ened, to be completely flo weurl later by Northern florists, in wate r and sold as a cut plant. Bulbous plants are peculiar in that they will not give up their flower until after a short period of rest I n shl.ppjng the product, F1orida Growers anticipate t he socalled "forcing" process o f Northern flor ists In tuli p and hyacinth genus. A moment's thought will convince the observer of the tremendous impetus which will be gi,e n to the potential marke t o r Ameri can growers of flowers, bulbs, a n d propagating tocks of tl1e b ulbous variet)' Accord ing to p lant authorit i e s this embarg o has bee n placed to des tJo ) at its ource a strai n of fungus and bacterial d iseases which has been carried by insect o n i mported bulbs t o plant l i fe i n this co untrv. Unhampe r d by the natura!" e nemies a nd handi c ap. of thE-ir nathe these The Na.rciss.ut. bulb reproduces haelf. The l&ba" (attac hed to the mother bulb io. the center and s.epArate at the end) conthute the plantinc atock meth o d the bulb i s fir s t ch ill e d in cold storage, the n pipped in a green-house and flowered, a orocess Professor Fle tcher calls "growing in rag ti me." The plant is fooled, as it were, in giYin!!" up a part of its dormant period of rest. and prepared mo r e quickl y f o r t he mark et. In h i s fervor as a of Professor F ltltch e r l1as E-xpe ri m e nted extcnshe h with the of t h e arn e gen e r a l family as the gl a dioli. producing a strai n of the pink anr l wh i tP fto"'er He b el ieves that t hi b u lb. which an i mporta-


tion from Au tria, will adaptable to F lorida cu ith :Jtion Continuing in our earch !or bulbs, we came upon an emate among the hlls near Clermont, Lake County, growing th t lovelr and fragrant flower, the narei u There is a pretty ory in mythol ogy, that Narcissu wa s a trik ingly hand orne youth of great conceit. His pride in his own goou looks aroused the anger and jealousy of Apollo who, besides drhing the un harlot, was the god of manly beauty. Now, the bards tell us that Apollo saw Nar cissus one day beside a limp i d stream, estatlcally surveying hi s own beautiful face in the mirror like water. In a fit of en"Y and contempt, Apollo struck him down and changed him into a flower. And the narcissus today likes to grow in places near the water. c issus is said to be hardier, and !aster in increase &nd than any other member of the bulb family. T he plan t multiplie through the formation of another bulb as the center of the mothe r growth. T h i s latter then takes on labs which form the new planting toe k (as shown in illu tration). M;. Busev i of the opinion that Florida with its proper conditions of low-lying land, mediums, and adjacency to the ultimate market, has great promise as the center of the future nar ci sus bulb industry. "J:o'lorida is the onl y country that ha.s successfully produced the paper-white narci us," said T. N. Bu.sey, manager of the Vinola estates in Lake County, and f ormerly the Plant Disea e pecialis t o! the University of Georgia. "This particular part of the state," he went on to say, "is peculiarly F. W. wh_o named. the Boa ton Fern, a renowned atudent of bulbou planu The very thought of Caladium, that plant whicb springs from _a bulb into a hea1t-shape d, deli cately-veined lea! donning a mot ley of beauti!uUy-bl ended color schemes, brings with it into the mental processes the thought of Prof. H. Neh1ling, the foremo t c aladium grower in the world. Thi man holds forth in t he Paln1 Cot tage Gardens, six miles from Or lando, this bein g the name of one of his extenshe gardens. It is said that this remarkable sc hol a r of nature has f u lly one thousand ,ari eties of the caladium under cultivation, many of whkh are suited to narcissu bulb cultivation, chie fly, by reason of its c lay sub-soil, which is esse ntial to this plant." The narcis us is one of the most im portant plant industries that the forthcom ing bulb emba1go will affect. Acco1-ding to Mr. Busey's estimation there are in the neighborhood of 2,000,000 narcissus bulbs imported yearlr, of which 42,000,000 are the paper-white ariety. The sudden with drawal of this mass o! importation !rom foreign countries will inevitably turn the l!YCS of bulb-buyers to Florida. Florida's future in the production of paper-white narei us, says Mr. Bu ey, will depend upon the amount of intensh e and cooperative effort of the growers. A stan dard product is absolutely necessary. By this is meant not only standardization of the size, organization, and content of the bulb itself, but also the standardization of volume production, enabling bulb buyers to achieve a uniformity of. method i n uuy i ng, forcing, and marketing the product i t self. The out tanding ad\'antage of Flor ida narcis us bulb production i.s in its time liness. In sellin g the plant, the Northern florist is compelled to "force" the bulb after its rest period, much the same as in the proce_ described for gladioli. The best market for the flowers in the North is the winter period. The bulbs grown tbere are necessarily planted in summer, rest in win ter, and do not flower until spring or sum mer, thus escaping the true market season. The Florida bulb, on th e other hand, re,er es this process and upplies the greedy winter market for the florist In the Vinola culti,ation, there are ap proximately sixteen acres now planted, with 50,000 narcisus bulbs to the acre, and much more land is being cleared prepara tory to next winter's planting. The narlovely hybrids of his own origin. The caladium grow naturaUy in South America, according to Plofes or Nehrling, but in hi s experience Florida is nearer the habitat of the plant, although even he r e a heavy fertilizer and meticulous care are necessary to succes ful cultivation. 'Flol'ida has the ad,antage i n marketing over South America, because it is nearer the trade centers," said Professor Nehrling. "The gist of our bulbs are old to city parks throughout the country. Of course, you understand that it is practically im possible to ship the leaves themselves be cause they are perishabl e In fact, the general delicacy of the entire plant makes it extremely difficult to take care of, even when given the mos t ad,antageous of cli mates. "The ca ladium bulb is taken directly from the ground, dried, packed with saw dust in sacks and boxes, more uwdust poured about them, and the whole sent on Thi ia the plant tbat every houaewHe will think of wben the name ... fern"' i a mentioned-The Boaton Fern Apopk and vicJnity ha forty-ala fernerica Hke tbi a one .JO


T. N. BuMy, dlet.lDrulehed plant PKI&Iiet, llluetratinr the orlrlnal plantlnr of the aarcluue bulb This healthy crop of the paper-wblte narcluu wu planted around Cbriet mu time, and will euppl y Norlhera lovere next wlAteT its way. This excessive care is necessary to keep off the chilly fingers of winter. It is obliptory, in caladium cultivation, .to obtain a moist, mucky soil, combined W1th an external influence of subdued light the latter being achieved by overhead lat tices." Palm Cottage Gardens has, in its present capacity 60,000 bulbs in cultivation. The largest gardens under Professor Nehrling's supervision are at Naples, Florida, this p lanting comprising in the neighborhood of 250,000 bulbs. The market for this prod uct is world-wide, the Japanese especially sho wing a great activity at present. Polystichum Coriaceum, Bostonensis, As paragus Plumosus! Shades of all the Latin gods, what is a poor writer to do when these glib, learned botanists begin to reel off such jawbreakers! Translated into United States, the abo ve mean respective ly, Leather Leaf Fern, Boston Fern and Royal Fern, all three of which are being grown successfully and profitably in Florida. The first named is not widely known as yet, according to F. W. Fletcher of Rosalind Gardens, Orlando, but because of its great promise will undoubtedly be taken up by growers in a wholesale fashion. "I wouldn't hesitate to take a foreign shipment on this fern," Professor Fletcher told me, "it is that hardy. Wby, I can't half supply the demand of one city. I ship all of my production now to Phila delphia. You see, this fern is excellent for use in corsage bouquets and to back up floral decorations, by reason of its l ea therly texture and general hardiness. I pioneered this stock myself, importing the original planting from Africa He is con stantly increasing the size of his leather leaf fern beds, and foresees a great future in this industry for Florida growers. Professor Fletcher tells an interesti ng story of his naming of the Boston Fern, widest-known and easiest-cultivated mem ber of the fern family. "I was grow i ng ferns in Boston at the time of the appear ance of a new species of the sword fern there in 1892 on the gardens of three d ifferent growers. Naturally, a conf usi on of names resultecl. This type of fern be came so popular that it was necessary to hit upon a generally-accepted type name. Professor Trelease, of the Missouri Botani cal Gardens, happened to be ChRirman of the Nomen<.'lature .. Com'Plittee, Soci ety of Americ an Florists. R'eealled upon me as one of the or igin ators of the fern, to classify and distinguish it by a name. I selected that of Bostonensis, and Jnder that cognomen the plant was photographed and an article written, appearing in a National magazine. And the 'Bo ston Fern' has been ever since the most common fern in the world. At the last account, there were 174 different spores or varieties of this plant." Probably the most intensive cultivation of the Boston Fern in Florida is to be found in the vicinity of Apopka. There are forty six organizations in this neigh borhood engaged in the raising of that com modity CarefuUy nurtured under ex tremely fa, orable conditions, the plant thrives in this climate. The long beds of graceful fronds, under the subdued light, with the interlacing shadows of the lattice work, is a never-to-be-forgotten vision of beauty to the beholder. Long, languorous, warm seasons and short winters in Florida make this country singularly adapted to the growing of all variet ies of ferns. In shipping, the roots are packed with Spanish moss, wrapped in waxed paper, and the entire plant crated. To the retail trade, the product is sold as a potted plant for hanging baskets, window boxes, etc. It would seem, in a careful consideration of the ultimate market, that the Royal fern, being a cut flower an d consequently more peri hable, would offer a greater potential trade .Such would be the case, indeed, were it not for the extreme popuiarity of the Boston, which finds a place in prac tically every household and business office, adding its inimitable bright green touch of ch eerfulness. The fern raisers of Apopka have banded themselves together into two organization!' to further the problem of marketing, and to achieve the betterment of the industry. These are the Consolidated Fern Growers Associat i on, comprising fifteen growers and the Apopka Fernery Company num bering six members, who handle the' plantll of fifteen or twenty growers. Through this centralized organization, the product is sup plied to practically every state in the Union. The proponent of the Boston Fern in Florida is that delicate p lan t, the Royal Fern (Asparagus Plumosus); the tracery of whose filigreed fronds lends itself so ad mirably to floral decorations of all kin ds. The world's c ente r for the Royal Fern is at Altamonte Springs, Florida, ten miles from Orlan do, on the cross-state main high way betw een Tampa and Daytona. Alta monte is the winter home of big men, 11 place of beauty and quiet, where a public figure can disappear temporarily from view. Other Royal Fern centers of America are to be found in C alifornia and Texas, but Florida has taken precedence over all. The Altamonte Fern Company, under the cap able management of A. E. Cline, plan t specialist, comprises ninety acres near the town, all of which land ,.,.ilJ eventually be under culthation. It is possible, by in tensh e growing, to produce 45,000 plants to the acre, accord ing to Mr. Cline. In propagation the m;. paragus plumosus sends out runners, the shoots of which are utilized as the new planting stoc k. The fern requires three to four years from time of planting until it comes to full bearing. Mr. Cline the intenshe c ultivation believing, as a re sult that the small ferneries are more Decorative beauty of the paper-white na.rda1u1, .,. hardy, fut-rrowln and uollr cultivated plaat (Continued on page 92) 41


Unite:d. States D unca n U F lrtc:hrT 4-2


THE GREATEST MEN OF FLORIDA DUNCAN U. FLETCHER-SENIOR SENATOR FROM SU ILA D THE public expects and has a to demand that the offic ia l hall fully realize the large responsibilities of his position, be ever mindful of the trust reposed in him, and be faithful and diligent in the performance of his dutie Honesty, courage and ability, in the orde r named, are the qualities demanded i n high official position." Tbese taken from a speec h he delivered on the fioor of the United State Senate several years ago, sum up perhaps better than any which might be marshalled the long and honorable career of Duncan Upshaw Fletcher, senior Senator from Florida who is fifth in the series of Great Men of Florida chosen last winter by Suni land readers. If called upon to write his own characterization, Senator Fletcher could not have more tYuly epitomized !lim self than in those two succinct sentences chosen from his address in connection with the famous Ballinger-Pinchot controversy which stirred the Senate for weeks prior to the presidential election in 1912. In this controversy, as ell as all oth r matters concerning the welfare of the Demo crati c party and Florida in particular, the Suniland Senator played an important part. No le s recently th n March 24, 1925, the splendid results of Senator Fl etcher's 'igilance have been felt by shippers of South Atlanti c and Gulf ports. On that date the Shipping Board approve ille to issue bonds for $1 000,-000 for public improvements, and from the date of that bond issue the transforma tion of Jacksonville from a village to a progresshe city may be reckoned. While serving in the legislature the people of J acksonville elected him mayor of the city, and under his administration were in augurated the public improvements that have been a large factor i n the deYelop ment of the city. A municipally owned electric lighting plant, now the standard of the South, wa installed, the water works were rebuilt and extended, miles ol brick paving were laid, and the city began to take rank as some thing more than a tourist re ort. A gain in 1901, when the city la y in a hes as a result of the eonfiagation that destrored 2,500 buildings, Mr. Fletchet was chosen by the people of Jacksom ille as the chief executi,e. This was a most important period for Florida's m e tropolis and it was ly due to the sound judgment and th e of mayor, who most isely ad \'!Sed the c1ty law-makers and exercised the veto power with firmness but moderation that the city was not only restored to former standing, but tarted on an era of progress and prosperity that has seldom been equalled by any city in the country. In 1900 Mr. Fletcher became chairman of the Board of Public Instruction of Duval County, and erved until 1907 when he refused to become a candidate for re election. He has done much good for his party in Flori da. In 1904 he was elected a. member of the Democratic State Executive Committ e, and was chosen chairman o_f that co!'"mittee, holding the position un til he res1gned upon announcing his can didacy ior the United States Senate i n 1908. The campai g n that resulted in Mr Fletche r b e ing declared the nominee of Democratic party of Florida for the office of United States S enator, was one of the most remarkable in the annals of the party. The vacancy occasioned by the d ath of pnited States Senator Stephen R. Mallory, m. Decemb er, 1907, was tilled by the appomtment of Hon. Wil lam James Bryan a distingui _hed young attorney-at-law 'of Jack onVllle. Mr. Bryan has pre\-iously been recognize d a candidate to succeed Mallory being a clo e personal fr1end and poht1eal campaign manager of the of FJ_orida, the appo intment occas1oned no surpnse. Shortly after 1\Ir Mallory 's death, an was made by Congres sman W1lllam B. Lamar, of the Third Florida District, that he was a candidate for the senatorship. Thomas J. L. Brown, of Tampa, was an announced can didate, as were Park Trammell, of Lakeland, and John S. Beard, of Pensaeola and with these candidates in the field' Mr. Fletcher announced hi During his campaign Mr. Fletcher made the following significant remark in connec tion with hi s candidacy: I am so l ely responsible for making the race and bearing I did not ask anyone's per miSSion to run, and I am running solelv on whatever merits I po s and am addressing myself directly to the people who alone make the choice." Within four months from the date o! his appointment Senator William James Bryan died in Washington, and this furth r compl icated the senatorial campaign which culminated in a hot race between Fletcher and Gov. Napoleon B. Broward. Friends of these candidates rallied to their sup port and one of the most strenuous cam paigns the state has ever known was waged. 43


As tbe date for tile first primary d r e w near the interest increa.sed. Mr. Fletche r made friends wherever be appeared. He is a man of winning personality, and his ara-uments carry weig;ht. He tood squa rel y for control of interstate carriers by the In tentate Commerce Commission; for an in com e tax; for tarift' revi..sion and benefits to Florida farmers and fruit grow ers; for duty on Egyptjan cotton; go ernment appropri a tions for harbors, infand rivers and water ways; !or currency reform; and declared his oppo s ition to trusts and m onopolies. The first primary re uJted in Mr. Fletch er and Governor Broward securing t he largest number of votes, but as neither rc ceived a majority, both entered tbe sec on d primary. This campaign was short, but it was mos t strenuous. Both candidates worked day and night, and when the se con..s primary was held on June 16, 1908, Mr. Fletcher had a majority of 8,598 votes and was duly the nominee. He .said in his first campaign t hat he in tended to do his best to bring about economic justice to the people who produce the nation's food and to place ag"riculture on a s ou nd and healthy basis. He pointed out that our system of. finance was framed to take care of commerce and trade and did not meet the financial needs of. agriculture. As fresident of the Southern Com mercia Congress, Senator Fletcher therefore instituted an inquiry i nto thP. systems of the older countries of Europe, with the result that a commission, composed of two members from each state, selecteci l)y the governors of the various 1tates was appointed to make a rtud y in Europe of systems md practi ce in operation there. g e obtained action by Congress "or the appointment of a co,m nission of n ine to cooperate w1tb he American comm i ssion in such study and report. T he last tamed body was known as the Jnited .states Coromj ssion, to be .ppointed by the t:resident. Th

HIS HANDS ARE T HOSE O F A CREATOR Dr. Fred H. Albee, World Famous Surgeo11, tur11s his tale1U to the creation of a Modern Venice By JOSEPH THE story is told of an el deriy lady on a tour of Europe who r e ached old Venice under depressing conditions of time and circumstances. Fatigued by a day of travel through Italy with all the rigo rs of Continental transportation systems, s h e arrived at Venice in the mid dle of the n ight. It was early springtime, and a dull, dreary downpour drilled through a gray mis t which lay over the city's canals. By the time the lady had followed a porter into the deserted hote l lobby her petulance wa.s abated not a s i ngl e jot by the fact that she had caught cold. To the sleepily polite clerk she poure d out her pent up displeasure and her d is appointmen t. It was plain that for her Venice had got off on the wrong foot. The clerk liste ned to her tirade in sauve silence. Wh e n she paused for breath he bowed Madame, be ren1arked bland l y, ".shou l d ha, e come to Ven i c e when she was The writer recalled this story the first tin1e he visited the modern Venice, or rather Venice-Nokomis, as it is called, on the West Coast of Florida. "Madame," he thought, sh ould have come to Venice-Nokomis! For it is difficult to conceive as existing at the Florida c ity any such depressing state of affairs as that which caused the MICKLER lady travele r to turn a jaundiced eye on the pride of the Adriatic. She might ha, e come to Venice-Nokomis regard less of her age, a ssure d of early thralldom to the beauty of b lue water. She would have felt, after a day of the brilliant sunshine which floods its n .atural canals, t11at gray days and dank, chilly n ig hts are as foreign to Venice-Nokomis as the malodorous Grand Canal with its murky mystery is to the shining waterways of the White City. The White City-thu.s is V e nice-Nokomis known to those who have seen the gli sten ing stucco of its buildings. As for its canals, they are multitudinous, branching into all directi ons, an odd natural formation whose like probably does not exist e lse where in the world. The canals are of course sce nic rathe r than utilitarian. 1\foo.n o1ruetuJ'e Here lor a time J bv twoed to civic atruch.rre.*' postal d e p artment, which maintains a post off i c e at each But tbe twain were made one by Dr. Fred H Albee, own e r of a tract of 5,000 acres surroun ding both p lace. A hyphen-and the t hin g was done. future White City had receh e d its name. The opportuni ty to inspect Venic e No kom is and t o meet i ts s po nso r Dr. Albee, wa.s presented to the writer recently, and it was not an opportunity to be overlooked. Dr. Albe e is a world famous orthopedic surgeon, a man who has done trem e ndou$;ly important work in bone grafting, and who is almost the father of reconstru c tion sur gery. Th a t he should turn those gifte d surgeon's fing ers of hh to the bu s iness of Tbt Villa Nokomla a hil'b-c1 ., modern hotel, was e rected at time when tbe projec' w little more ba..n a vision in the mind or Dr A lbee 45


Cutr frontare and milea of 'nland wateTwaya l'ive Ve:nlce:-NokomJa a dl&tincHv poaH ion build ing a city was something to o extra ordinary to pa s unchronicled "But it isn't unusual; it's natural," the famous surgeo n .sai d when the writer disco,ered him, his fingers stained with the soil, directing the planting of ferns i n a corner of the property. "All my life I ba,e been b u i lding, creating, constructing. My work has been on the human _tructu r e. H ere at Venice-Nokomis I have turned for a time to a civic structure, and I am finding the same joy in the work that I find in a diff i cu l t piece of work on an operating table Mr in spiration come.s f1om seeing the things I am working with take s hape under my finge rs, to see a isio n become reality because my hands have directe d 1ts course. He look e d down at the soil stains, wit h the light of gentle amu sement in his e y es. "You see, while I have been talking figuratively, I could b e interpreted literaUy, couldn't I? My own hands just itch to be do ing the actual work." H e had to direct the deYelopment of 5,000 acres, but he stopped to plant a single !ern! It is not difficult to believe that he finds joy i n his work! This was the man whom the Germans, i n 1914, when their quarrel was still with Europe a lo ne, in,ited to add1ess the German medical corps on the science of bone graft ing and reconstruction surgery. Later, in 1916, Dr. Albee was de monoriginal s urgical m ethods of bone grafting in the ho pitals of France. From then unt:l now h e has 1lone r eha bil itation work the 'a lue of which i s b e yond "II <-om puting. One authori t y declares that D r A lhee has perfo rme d moe than half the operations

I 'I I ; TOP SPEED I TOTAL SALES OF CORAL GABLES PROP ERTY FROM JANUARY 1st to MARCH 13th. $10,000,000 CORAL GABLES c0Ciami 'RjyieraA 40 Miles of Water Ceorfe E Mcrric'll. Exec:utive Offitet: Adminiatra tion Building, Coral Cablea, Miami, Florida Branc:hea in all F lorida Citiea, Birmingham, Atlanta, Baltimore and Montgomery 11 i I I I i I I I I 47


A I< ISS FOR I< I TTY KITTY PAGE Seeks OsculatOt) Rather thmt Real Estate Development. B}' 0 FORESTER SCHULLY G E 'ERALLY speaking, l'm not one of those ner,ous sisters who are fore,er wanting to put a "Hurry" tag on Father Time but, on the other hand, I'm not over keen for having Old Age overtake me in the single state. It's true I'm not bard to look at; I've got pep and a brand of s nappy chatter that would land the average hombre in a split se cond. But the one that I want and the one that I've made u p my mi nd to get do n t seem to t umb le for my wiles. To the eyes of the casual observer we're getting along as kippily as the Gov ernor of North Carolina and the Governor of South Carolina after the latter had said; "The n, let's make it shorter," to the for mer's famous remark. But the eyes of the casual observer are weaker than the re !reshments served at a Sunday School pic nic. Of course, since we spread out into real estate I and Hart ha,e been working together as close as the garters of a knock kneed girL The drainage work on ou r property is getting along on schedule and, co mmercially speaking, our future look bright and rosy !or all concerned. But personally, our affair is at a tand-still. There are mom ents in every girls' life when she craves love and lo,ing. And, all told, I've spent more than an hon es t union man's working day of such moments with Hart Hamilton Nelson and if Kid Cupid kept a record of the developments his book would have nothing but red figur es i n it. Some times in our quieter moments Hart wou ld show a leaning towards playing hands but being no professional palm ist, I 'd much rather have played lips. That statement might get a shout of "Oh, boy!" from the men and "Treason!!" from the frails but it stands as d e livered. "It's high time that one of us sweet sisters interrupted the session of blaa and told t h e truth I'm here to do it. There may be a squadron of husky males tuned in on tbi program but if so, so much the better. Here's the truth: A girl likes to be k issed. .She might say, No, when you as k her but anyone who asks for a kiss ought to be shot at sunri se. She struggle against you, but if you're t he ri.l('ht jonnie, yo u'll notice that her struggling isn't strong as it should be. J', e heard so me smart Al exanders remark that any bim could mooch any friiJ if h e choses the righ t t i me and goes about it in the right way. That's the bolony. T he r e are som e bozos I wouldn't kiss on a b e t or a dare. But Hart i $ n t one of them. Lissen, fellers, whe n you do that v;ell known and much l y e njoyed mathematical tri ck of dividing nothing by two w ith the Princess of your Dreams, doing h e r just as big a fa,or as she' s d o ing youprovided, of course, you look li k e a fancy piece of goods to her. The njoyment of kissing isn't a one-sided affair, a-tall, a-tall. Giv e n the proper margin, both parties of the transaction get just about the same kick from it. I know! Although I'm no mooch ing h ound I'll admit I 've had some experience. Therefore, when Hart plays a close anrl consen ative game I begin to feel there's somethin g lacking from the scenario. This affinity of hands might be all right in its way but, shoo t, you can get that kind of thrill from a manicuristand you get action the moment you sit down in the chair. Although Hart doe n't seem to realize it, what I need is affection and I r ea c h the conclusion that I'm going to get it from him the very next time we have a seance together. Frankly, it looks as if it's go ing to be hard job to engineer him i nto romantic channels but I feel equal to t h e task. On the afternoon that I decide upon a d efinite campa ig n, I g e t a play from him over the wire. "What are you doing this e'e ning, Kit?" he wants to know. Hrt pre1 eoted to Hedda La. H onest, Hart, if an opera singer's pro gram was as empty as mine sbe'd g e t her to cancel the r st of the tou r, I r.,pJy. "What temptation ha\'e you go t to offer?" Would you like to go to Cyrus Dun bar's Neptune Party. Our mutual friend, Hedda La Belle got him to include me amon g those admitted through the front door. I tried to squirm out of it by claim ing that I was slate.d up with you but he tol d me to draf you along." Personally, wasn't k ee n about attend i n g the Dunbar shin-dig. Certain nasty tributes had been paid to the g e ntl ema n in question. He figured high in the pro duction en d of the film game-but that wasn't wha t I had against him. My motto is: Let every man stand on his own de merits regardless of his calling-and that appli es eve n to senators and congressmen This Dunbar individual, it seems, was mix ing business and pleasure in Florida's magic playgrou nd. His bu s iness was throwing to gether rude ly (and I mean that word way you can take it) constructed with Hedda La Belle as the big Edam. Hi s pleasure consisted of throw ing parties that were e xciting but dangero us to attend. I'll adm i t the whole town wasn't wise to thi s fact and I don't think Hart was whe n h e asked me to go. Maybe I wouldn't hav e bee n hep if I didn't hold down one of most .

DAVENPORT A Beautiful Citg and a Great Commercial Park Beautified, Landscaped and Re-zoned Built on Rolling Hills, Surrounded by Turquoise Lakes, Orange Groves and Scenic Drives Fulfills the desire for enduring health, ideal climate, outdoor and aquatic sports, wholesome recr& ation, beautiful homes, delightful surroundings AMID THE NATURAL SCENIC BEAUTY OF POLK COUNTY Located on Two of Florida's Chief Arteries of Travel The Dixie Highway and the Atlantic Coast Line Magnificent Golf Course Open Year 'Round POINSETTIA HILLS Restricted Villa Sites Delightfully cool summer breezes Beautifully Illustrated Art Folder on Request. HOLLY HILL GROVES 5,000 acres of orange and grapefruit trees-90 miles of beautified highways. Holly Hill Grove and Fruit Company F. W. Criap, General Manager DAVENPORT, FLORIDA "At the entrance to the GREAT RIDGE EMPIRE of Florida" 49


ln r t() w ear my 1uit. Who do ) 'Ou think I lt.lD 1 Flami ng Youth t" "Perh p yo1. re right," Hart agrees, laugh mg I'll w on t ime. "You 'll find me wait in g, brothe r." I was in luck that evening, e the !riuly haired tabby who reli.:ve8 me, check ed i n fifteen minutes early. That ga" me all the opportunity I need e d to slap o n my make-up before Hert appeare d on t h e eene. On our way over to the Dunba r dig gings, we p i ck e d up my bathing uit. During the rest ot the trip he had a lot of newa to spill about how the wo r k on our property as getting along. You ee, we had agreed to bang onto our regular as long as we eouJd or until t he property b egan to ahow resul But Hart, himself, was selling for a r al estatt, d aler, h e figur s he'll be able to sign 1\lorran'a pay ch cks only as lonr as he's able to k ee p hla ownef8hip and plans a secret. "So far, I've had luck.'' Hart tell me. "Morgan watches the property transfer li s t l ike a hawk but must have been napping the day we figured in the listings." "What maku you think he'll hand you the ra pb erry when h e finds out?" "Oh, there's no danger of his doing i t right away. He'll wait long enough to find out if I'm going to let h im handle the aales. It's only after be learns that his chances of doing this are nil that he will give me the air." "Thank gosh my eight hours don't depend upon a piece of bum real estateor the lack of it. The Royal Palm e tab lishm ent is broadminded-" "Broadminded me dog," breaks in Hart. "If you were building another hotel that would run in comp eti t i on with the Ro,aJ Palm "I wouldn't be spending my days plugging up the holes of a sepia Swiss chee e," I finish for him. "Keep your eyes peele d on tbe l'o a d ahead, brother. I'm no t in any mood to My, 'Greetings,' to a blank P t of sod." The Dunbar joint faces the beach and repre nts a n investment that the average bache lor wou ld jingle twice i n his leg flappers btfore shelling out. It's the kind of house that you'd imar)ne just couldn't be managed by J't pre-ented m e to Hedda La Belle and she mad e us ankle over to a bleery-ey e d party whom s h e wised us up to as Dunbar. He promntly .show an Arctie 1ho ulder to both her ant! H11rt, anti $!ives m e hi s whole att>ntlon. Of course, the y I ove tbut. I catch a tcht of tho film quua out 011 t h e ulfering sailors he gasp out in a let-Gabri el-blow-hi -trllmp et-!or-1 'mail ing-on-a-cloud orta tone, "wher have you b e en all my life?" Just marking time until I met rou,'' J r e ply, neYer at a l o !or a nappy an wer. I glance out the corner of my e)es to ee if Hart i tak ing on thi repartee. Al though his bac k is turned to me I can ee that his hand are clenched. Evid ently, he i And ditto for his film queen. "Great glory! And I thought 1 w as Jh ing before th' !" goes on Dunbar, the most marvelous feeder a girl could want. Why h \ 'tn't 1 see n you before 1 herP h ave > ou bten k .,., ping t" "Jf yuu h.ui urovp..d i n at the Royal Palm," J venture JautZuidlv "ther migb t h ve bten a ch11nce of our meeting." How' that !or u i ng truthful words to lie with! "The Royal Palm? Ji La B lie i staying th.:r e al o. No wonder they cllarg p uch exorbitant prices." "Exorbit;wt'l" I ease out on him, Rit:r.y as J know how. "Do you really think they're exorbitant t" "0! course, you wouldn't think so," ht r pli s. "Angels never t hink in term of or dinarr JX'Ople. Do you kn ow, th r t s s ome t hing trangely famili a r about you. I cun t plac i t. Is it your e ) es? Your mun ner: m ? Your voice? That's it! Yo ur voice: I mu t ha,e heard it in my dream : "Dr am ? 1ow, let me t ell o ne," breuk> i n t he La Belle kill-joy. "If you h eur, l h e r ,oice, it must have bee n wh n )'Ou called up the Royal Palm to gas nte o "' t he wire. The little lady is the switch board operator, there." There's a publi c whipping for you! Jus: when I'm sailin g high the La Belle diseMt has to delve in and cras h me. Duuba1 rai one eyebrow, sturlies h is n ails for ll second or two and then, give8 me a smll as sunny as the unnitst in Sunlland Which, naturally, tickles ber tiff! "How interesting," be "Per haps, to doubt this. But tb<' other when T tel e phoned La B ell e, the moment I heard the v oice on tbf wire. I immediate l y thought-" "Mi. Page's houf8 are from eigh t in the until t\ve in the evenin g, up the La B elle thing. T immediately thought," Dunbar eon tim,es with unr uffled calm, "how gr atJ inft>rior the voi('e was to the one I hao h"nrd the dav before. At the t im<', it puzzlt>d Ill!': hut, now, how asily it i> to nmler. t:md !" G Porge's I beli""E' the film "''nulti haYP rnther qunll'.:-d a Ado Co ('ktai l t h:. n and then a nd ab.orh the chant tllis Dunbar baby !'t. She her shoulders a couple of times as if she was getting ready for a number and ankles awav. Not Hart Hamilton N e lson, however. H.e around in deadly earn e t, looking for t h world li k e he was ready to spring at Dunbar's throat and make it a goo() job. And wh e n Dunbar is c alleo away by his socia l d utieP Hart turns t o me sa,age ly. "When I off e r e d t o t ke you here he "I thought kn ew 111 behave y ourself i n the com pany of professional sm ash ers." "1 do know how to be. have my elf," I reply. "I haven't rlone anything that miJrht offe n d Mr : Dllnbar. "That's what I'm objt!ct ing to," Hart exclaim "You f ell for his line of blaa like the apple f ell for Ike Newton. I never he a rd d eal out suc h crude flattery before and I never a w a nybody do sue)' pretty swallowing. W hy, that Dunbar party is about as subtle as a traffic cop And they h ave to come some gullible to beat you." "The trouble with you i s that you never studied {Continu e d on page 82)


Twelve Months Ago a Budding Town------But Today a Bustling City Spreading Gulfward Of course you'll come to Florida or have already done so. But once here-never forget there is no other Fort Myers. There are breezes and wonderful sun known to every city in the State-also fish filled waters that tempt and beckon, broad beaches, waving palms-rippling waters of river and Gulf. Nowhere else shall you find but here that indescribable something that holds and comforts and lures you. Tropics it may be; stately Royal Palms or fig or date tree. But it is here and you will sense it. People come to visit, but they stay to live-and m3rvel at the wonders of the most Northern tropical city. Is it the hospitality you'll find extended; the civic pride evidenced on every side; the comforts and homeliness of the place? We cannot tell you. But come and see--you 'II note it yourself and enthuse where twelve months ago was a budding town but today a bustling city-spreading Gulfward. FORT MYERS City of Palms FLORIDA W H E R E A T U R E S W 0 R K I S F I I S H E D. 51


POULTRY AND PROSPERITY One woman's success the trail for others t o blazes follow 13y JUDSON JARVIS M r Curt i a' inve1tment in houaea ia low. houMa like tb5a eo1\ $ 12 A COMPETENCE for sunset yearsthat is what she is working for, motherly Mrs. C P. Curtiss o f Lemon City, Florida, who six years ago began with a dozen pullets and today owns a flock of 2,000 Rhode Island Reds which return her a gross income of approx i mately $9,500 annual!) T here are untold thousands of elderly people in the northern states w h o have by careful managem ent builded up .satisfactory stocks of rainy day savings and who would like to migrate to Florida if they were as sured that they could find s omething t o do in our southernmo s t state which would pay expenses and also produce a su itable sur plus. During the last century, the c hro n icl e s of the American poultry industry are replete '"ith stories of egg-farming failure. The writer always refrains from enumerating any of the advantages of hen-farming before he first discusses the disadvantages. It is far fro m a matter of growing b eauti ful roses on thrornless bushes-this affair of coaxing profit from her majesty, the hen. Success in egg prorluction demanrls poultrying experience, clever management, the ability to laugh aside discouragements and plenty of patie nce and persistency. It is not a short cut to affluence in F1orida, California or any other section under the sun. Yet Florida, today, offers outstanding at tractions to op erators of adequate capital who a spire t o dev e lop permanent and pro fitable flocks in the land of ou r last frontier. The climate is admirable. The fowls can range outdoors in the bright sun shine every day in the year. Plenty of grass and gree n feed can be grown. All grain is bought and the prevailing prices are much higher than in the North. Poultry feed costs from $50 to $80 a ton south of the frost line because transporta t i on rates are unusually high. The need for costly shelter is negligible Inexpensive houses which co s t about one-fifth as much as those necessary in the ice-bound North serve Flori dian needs. The warm, moist climate of Florida af fords id e al c onditions for the establi shmen t and multiplication of flock diseases. Poultrying practices which are successful up North have to be entirely revamped to serve southern needs. A person skilled i n ben farming in N e w York, Wisconsin or Wash ington state has to begin all over again when he initiates op e rations i n Flor Ida. Practices have to be revise d to accord with Florida's peculiar conditions. Man) 52 northerners have attempted the poultry game in Florida and f ail e d. Generally old man O verhead played an im portant role in their defeat. It is es sential to minimize imestment as far as possible costly houses and h igh-pri ced equipment are attractive, but they j e opardize the c h ances for success. This remarkable story of Mrs. Cu rtiss and her crippled son, Glenn, demo nstrates what can b e accom plished in southern Florida i f the poultry enthusiast s po ssess sufficient patience, pers everance and p e r sistency t o weather the ill winds and the storm tides of adversity which are sure to blow and surge some time during the egg farming campaign. The Curtisses either went around or throug h all such obstacles They conquered vicissitudes when victory looked a s far away as the earliest dawn days of time. Your writer presents the Curtiss story with the admomtio n that it is entire ly pos s ible for many others to duplicate this tale of succe s s but that such goals w ill be won only after hard struggl es and tireless efforts. l\fr s Curt i "s purchased a five -acre grove near Lemo n C i ty. Reared on a New York farm, this estimab le lady was well versed i n the vicissitudes of ord inary farm life She was adverse to putting all her eggs in one bas k et. She wanted another source of revenue as a supplement to orange and grapefruit producti on Hence, she pur chased a dozen pull ets and began, most in con spicuously, to lay the foundation of a s uccessful flock. From that day to this, the faithful hens ha,, e paid all expenses a n d d eclared cash dividends Mrs. Curt i ss in creased her tlock and expanded her activ ities on ly as the income justifie d such d evelopment. She followed the safe, s ane and sound highway t o success in chicken keeping. Yes, there were many difficulti e s and re verses in building up the business. No twithstanding, t he Curtiss pair stuck devot ed l y to their job. And oth ers by the hundred who will follow si m ilar methods and stick like glue to their d evelopment task will also win the ultimate plums of plenti tude--for the demand for eggs and poultry is legio n and the prices are higher down among t he whispering pal m trees of tropi cal Florida than anywhere else i n the United States. You will find no "Fresh Eggs for Sale" or "Dressed Poultry" signs in front of the Curtiss poultry ranch. Publicity has not been employed in its customary chann els to develop this enterprise. The satisfi e d c us-tomers have r e ally built up the trade. One wealthy lady has told a friend, 'this pai r have told others and thus by free "word-ofmouth" publicity, the fame and fortune of the Curtiss projec t have b ee n aid e d by contente d custom e r s Marketing ills and e \'ils have been eliminated. The purchasers come to the little ranc h or else sen d thei r chauffeurs after thei r weekly or dail y sup pl i es of eggs and dressed fo wls. All the food p rod ucts are taken by the bes t qual i t y famil y trade in the Miami an d Miami Beach latitude. Mrs. Curtiss has solYed t he marketing riddles by the quantity prod uc t i on of quality produce desi g n e d exp r essly for the best trade. During the winter s eason, this lady sup plies the n ee ds of 25 regular cu s t omers who make daily, b i -weekly or large weekly pur chas es Transient trade takes any o ver plus production. During the summer, the r e a .re only one-half as many regular buye r s but correspondingly many more irregular purchasers. Last year, Mrs. Curtis so t d 11,25 0 dozens eggs at an average price of 60c a dozen and 2,500 dressed fowl at $1.25 api e ce to this trade. When the writn recently visited Mrs. Curtiss, she was harvesting eggs from 900 hen s and pullets while she had 1,400 fryers and broilers in various stages of market bloom. All the old hens as well as the off color pullets and cockerels are s old for meat purposes. Se,en small inc ubators are kept in con stant s e n-ice throughout the year. Mrs. Curtiss b as fou n d that under Floridian con d itions, and with the deman d for poultry products so great, that i t is profitable to hatch twelve months in the year. Of course, during the summer months, t he eggs are l ess fertile and the chick production r e cords are lower. Neverth e l ess, the perpetual hat ching activit i es pay well. After trying out t h e mill-run of t h e g en e r a purpose breeds Mrs C urtiss and he r so n report that t he Rhod e Isl and Re ds are best adapted to egg and meat produc tion on a g eneral purpose food farm such as theirs. B y forced feeding, they produce 2 % pound chickens at two months while the ten weeks' fryers weigh 3 pounds. The average egg production is about 150 egg s or better p e r he n or pullet. The eggs are ga t he r ed twice daily ally, the day's crop is sold by su nset every night. The nests are kept scrupu lou sly clea n. All the houses and coops are cl ea n e d every day, and once a month t hey are spra)'ed thoroughly with an effici ent creo sote disinfectant. Five pounds of powd e r ed sulphur are fed to earh 1 0 0 pounds of


Typical Architecture in the City Beautiful YOU HAVE HEARD SO MUCH ABOUT Babson Park NOW Why not go as our guest and see for yourself this wonderful spot WHY NOT? The trip is so easy and pleasant; our guest h :>Use so cool and spacious; and the luncheon so enticing and so well served-that your visit will be most enjoyable. Then again-we will show you a spot which you had no idea existed in the State of Florida. We will show you marvelous scenery, richness of surroundings, beauty of setting, and a "back country" so productive as to positively insure our prediction that:BABSON PARK WILL BECOME THE WONDER CITY OF FLORIDA THIS IS THE TRIP OF ALL TRIPS, SO WHY NOT TAKE IT? Luxurious Pullman Coaches leave our offi::es-Princess Martha Corner, opposite Post Office, St. Petersburg, Florida-Tea .Pot Dome Building, 109 Madison Street, Tampa, Florida-Every Morning at 8 o'chck from St. Petersburg Every Morning at 9 o'clock from Tampa. MAKE YOUR RESERVATIONS TODAY Stephenson Realty Company Princess Martha Comer Opposite Post Office, St. Petersburg, fla. Phone 900 :-:.....--.:-.. .. .. Tea Pot Dome BuildiD1 109 Mac:liaoD Street, Tampa, Fla.


Youo att repellant. The metal so hot during the daytime that bug pirates can not exist i n its n e ighborhood. ln!d oil and white IPIId. This pa i nt waterproofs and preserves the buriiJp surface. Tt is necessary to paint the! art' u"P.d i n covel'ing the hPn hou!lf>B. eon Is the amateur carpenter who builds the hou s es The outdoor n ests are also inexpen11 i ve and most practical. Each unit conta ins 54 20 nest boxes T here are two decks of nests of ten each, one t ie r being directly above the other. On the leve l of each nest deck there is an outside foot board running around the nests. The hens hop from the ground to either the firclt c.r second footboard and the nce enter the The nes t s are protecte d by a h i nge d roof. The arrangement is su c h that the two tlh-isions of the roof c a n be S\Vung back out of the way whenever it is t i m e to clean out the nest boxes and repleni s h t h e litter supplies. O n e of thes e durable outdo o r nes t units built of scrap lumb e r by home labor costs about $4.50. I t pro vid e s i deal nest ac com modations for the Florida flock as plenty of a i r circu la t e s constantly among t h e nests. The dense sha de pro\ide d by the rows of orange and grapefruit and p apay a tree s is al s o beneficial to the poultry. The surplus and damaged fruit which fall to the ground are consum e d by t he healthy hens and prolifi c pullets. The f rui t adds suc cul ence to the poultry ration and are com panion f ee d s to the grass which the f ow l harvest themselves. Coll a rds are raise d as green feed for the y oung chicks. Egyp tian wheat is also grow n to provide green fe e d w h en the range gets short. In Ilea sons when no ot he r green stuff is avail able sprouterl oats are added as a de lica c y to the Curt iss flock r11tion. The a,erag e mortality in the young !pire to tlP''Plnn prnfitR b le little poultry )">l'ojecb in Poultry ing is not like the dairy It rloes nnt entail a initial ment. The operator rAn in th-3 on a ''ery smnll "<'ale Anti c11n his Wily and takP. h earin.ErS AS he The phyl' i rl-1] l11hor rPquiremC'nts are not h"avy, 01<1 people hlrthlln healt h hllpfli ness nnd a fai r the desirabiiity of eating grape fruit for breakfast, lunt:h and d inner. I have ofte n wonder ed if the shippers of grapefruit ever realized h o w i n some sec tions, gra p drui t is peculiarly regarde d as a fruit for breakfast only. With the aver age p erson in this pnrt of the country the word 'j!:Tapeftuit' is s ynonymous w i th 'brea kfan <>aten at brt>akfMt. "WhC'n t h e an outrn gcoll' of PC7.ema thl' t came to our evt>ryhody W88 buy ing it for it was stylish anti saying at the same time, "My, it cer tai nly ta tes like quin ine"?'


Safe, Sound, Conservative Florida Realty Investments Millions have been, are being, and will be made by Judicious investment in Florida real estate. Men of means, vision and energy realtors, developers, pro motors, investors-Florida offers you unlimited opportunity! I can show you a number of sound, safe, conservative buys in the form of gilt edge properties, acreage ripe for subdivision, down town business farm lands and residential property offering such amazing opportunities for quick turn-over and substantial pro fits as to seem almost unbelievable. Yet careful investigation and personal inspection will substantiate my statements and prove them conservative. Included in my exclusive listings are a number of beautiful islands off the West Coast, neighboring those of Barron Collier No property in Florida offers greater opportunity for high class develop ment, or will pay a larger return on the investment. If you really want to make money in Florida today let me g ive you detailed information concerning the exceptional offerings I have availab l e. Call, Wire or Write. Read this clipping from the Tampa Times of "20 Years Ago Today" ""Fine home lot on Grand Central within easy walking distance Franklin. The new trolley line will pass in front. It is a bargain at the price of $630. Also 20 lots in West Hyde Park, within one and two blocks Grand Central at $I 00 each. $ 1 0 down. The above lob are aellina' today at from $20,000 to $175,000 a lot. I have a number of Special Investments for the following 30 Days If you have $1,000 to $500.000 to invett where speculative prospects run into the 1 00% and substantial prospects 8% and upward, would be pleased to give you detai ls. H. E. OPRE 307 Twiggs Street Tampa, Florida


ACREAGE There are more tremendous for tunes being made in BIG FLORIDA ACREAGE than in the entire C itrus Cro p. Moneyed interests are lting down their DIVIDENDS and surplus in this highly profitable investment--in fact, they call in loans for this purpose. Why not? Nothing grows so rapidly. Hillsborough County, on two paved roads, 3 0 minutes ride out of Tampa, 18,700 acres of real land with ten and one half million feet pine timber. Owners recently refused seventy-five thousand cash offer for timber. Price including timber $50 00 acre. Terms, 1-4 cash then spread o ve r 8 to 1 0 years at 6%. A fortune in this tract, act quick. Hillsborough County, 55,000 acres !our mil e s on Little Manatee River $37.50. S() near to Sun City. Sun City, you know, is the giant new sub division. Big doings going in this neck of the woods. HURRY! 2 0 0,00 0 acres Liberty County only $1).00 the acre. They are m()pping up on this class cheap acreage. It's truly wonderful soil t o o 95,440 acres central Florida has 320 million feet timber, six miles wide twenty miles long, one mile to railro a d $27.60 the acre fee simple. Can sell timber for $15 00 the acre. J We h ave acreage anywh e r e in Fl orida aDd in an1 aue TIME IS OF ES S E N CE "It Can Be Done!" W. T ROWLAND and COMPANY Tampa R eal to n Florida Acre&&"e Specialists TAMPA FLOIDDA Tampa -Metropolis of Florida MEET M iss Tampa, n e wly crow ned So,ereign of the Sun s hine State and tbe llfettopolis of Florida. Re sults of the State census enumera tion just completed, show Tampa's popula tion' to be 9 4 ,808, and t he population of Hillsborough County, of which Tampa is the county seat, to be 131,395. Jacksonville, the Gateway City and here t()fore the metropolis of the state, accord ing to state cen sus figures, has a popula tion of 94,206. The Federal Census of 1920 gave Tampa a population of 51,608, and Jacksonville a population of 91,558; S () that Tampa's growth in the fiye year p e riod since the Federal enumeration was 43 200, as com pared with an increase of 2,648 for Jack sonville The Federal Census figures on Hilisborough County's population i n 1920 showed 78,37 4, so that the county's in crease in the last five years has been 53,021. In the same period Du val County, o f which Jacksonville is the county seat, gained only 9,000. Heret()fore Tampa has been forced to content h erself with the title of Metropoli of South Florida. State cen sus r e sults hav e g iven Miss Tampa the greate r crown, and at the same time have pro..,;ded one of a very few instances in which the two l .ead ing cities of a state have changed places within a p eriod of five years, as regards population. Tampa, by a steady and rapid acquisi tion of new citi7.ens, has l e aped from second t() first place in a manner that leaves no question about its being able to maintain that place and even increasing the measure of its precedence. Miami the Mag i c City, a co n sistent record breaker, jumpe d from a populati()n of 29,571 in 1920 to 71,419 in 1925 This was an incre a s e of 141 p e r cent. Among the large r cities of the state, Orlando and Lakeland incre a s ed their r espe ctive populations at a sim ilar rate. Among the s maller citi es, Fort Lauderdale led w ith an increase of 203 p e r cent, fo ll owed by Sarasota with 156 per cent. A comparison of the population of twenty-three of Florida's largest cities and the fi\'e y ea r gain in percentage follows: 1925 1920 Gain '7 Tampa .................. 94, 08 51,608 83 Jackson\'ille ........ 94 ,206 91,558 8 Miami .... .. ....... ... 71 419 29,571 141 .St. Petersburg .... 26, 7 06 14,237 88 Pensacola ...... .... 24,958 31,035 *24 Orlando .. ... ...... .. 22,273 9,282 140 West Palm Beach 19,13 2 8,659 121 Lakeland .. .... .. ..... 17, 046 7 062 141 Key West ..... ... 13,533 18,749 *27 St. Augustine .. .. 10,19 0 6,192 41 Daytona .......... .. .. 9,59 4 5,445 76 GainesYille .... ... ... ,469 6,860 23 Fort Myers ... ...... 8, 008 3,678 118 Bradenton ...... ..... 7,364 3 868 90 Sanford ... ...... ....... 7,25 8 5,588 30 Palatka ...... ... ...... 7,224 5,102 41 Ocala ... ..... ........... 6,721 4,914 86 Plant City .......... 6,624 3,729 77 Tallahassee .. ..... .. 6,415 5,687 14 Fort Lauderdale .. 6,275 2,065 203 DeLand ... ... ........ 5,801 3,324 74 Sarasota ....... ....... 5,51 0 2,149 156 Clearwate1 ... .... .. 5,008 2,427 106 -L()SS. The preliminary estimate of thP. popula tion of the entire state, as shown by the state census to the announcement of the final off icial figures, gives the state 1,253, This figure be changed m the final tabulation, but 1t will be found to be substantially correct. This .shows an increase from 968 740 in 1920, or a gai n of 285,130 In five' yean, or approximately 30 p e r cent. This is un questionably the larges t gai n made by anY state in the past five y ears and the largest


Vision E VERY ACHJEVEllfENT of successful men has been marked by ti(!O factors. Whether the harnessing of elect r i city by Franklin, the comfortbringing i n v entions of Edison the wireless of Marconi, or the a m assing of fortunes by America's wellto-d()---(l.ll were based on two essentials Vision and Action. There is no other road to Sliccess. And they are just as essential to your success today as et : er in m an 's history. Action Is the primary essential of success. Whether it be the building of a railroad, a bank, a business or a home there must be first conceived in the mind of the builder a vision of the greatness that is to be. The goal must at least be seen; the detail of the picture may be often left to 611 in as growth proceeds. Will you open your eyes to the vision of Key Largo as the next one of South Florida's Wonderful Home and Play Centers for America} Is the second-tho not secondary-element of suc cess. Your vision of possibilities may be ever so beau tiful. but unless that vision is backed up by decisive, determined action you become but a mere dreamera parasite instead of a producer. Vision coupled with Action directed toward results makes you a Creator whose reward is Success-Success that can be measured in definite financial remuneration. And, remember, delayed action is often as resultless as inaction. ActNow! Let us kll you of the Vision, and outline the Action, that will result in your Success, as related to Key Largo We will, just as soon as we recei ve your letter. Emerson Realty Co. 2 1 N. E. FirSt A venue MIAMI, FLORIDA 57


58 A solid city block. fronting 373 feet on Ocean. 395 feet deep. 380 bay frontage. Two water fronts. ln the city. Hu been appraised $100,000.00 above our price. FTonting on the Atlantic Ocea n and running back along Las Olas Boulevard (the only through thor oughfare from City of Fort Laud erdale to Beach) to Sunset Lake. Oc ea n to bay frontage a solid city b l ock with all city i mprovements, in paved on four side.t. This proterty i.s at the corner of Atlantic Boule v ard (between Palm Beach and Miami) and La.s Olas Boulevard. It i.s a corner where all traffic muse slop. Look at the map! All traff i c on the Atlant i c Boulevard must turn I'll this corner and pass over Las Olns Bnulevnrdthrough the c ity of Ft. l.mtderdale to reach poinu south. TrnOic makes va/u .es -particularly in Florida. anJ in the coming year with the completion of Atlantic Boulevard()() % of ,u traf fic up and do1cn East Coast of Flor ida will pass tlri.s point. It requires \'ery l ittle foresiJrht to p ict-ure the fortune thllt awaits the man strong to lrr&"P this op pol tunity. We have appraised this as a further check h ave had i t appraist>d ind sufficient to pay <'IU'TY ing charges on the entire property and show a profit. T'hta t bl1 p Topoalt:on whh tTm.,l"'do n e poefiiiHt tea f...a or aroup who can fm.,..tlat.,I'J' iavet 1100.000.00. It II "quire lh amouot. Somoae wall bul.d a fortwae be-ret J.WellingtonRoe lfnc. REAL ESTATE Fort Lauderdale,Florida made by any state East of the Mississippi in 1t census period i n 76 years. The oitJ ep.:at.:d statement that Florida'a real gro><'th is just beginning is evid..,nced here. The s ate' s growth up to the last tt:n years, was comparatively s.ow The &\lite's population increased from 140,424 in 18GO to H l7, 748 in 1870; to 2 6 9,41!3 in 1880; in 1890; to in 1!.100; to 752,61!) i n 1910; to 968,470 i n So, the inc1 ease in popu lation i n the past five years has been gr.:ut e r thun any t en-year period previous ly; grell : r, 1n fact, t han !or the 80 years from 1 1-1>0 to 1890. As we are go 'ng to press, an effort is being made by Jacksonville to prove that the official figures are wrong, whi ch i t may succeed in doing. In any event the i n crease over Tampa's popu latio n would only be very slight and judging by Tampa's rate of increase over Jacksonville's it will only be a short while before Tampa will be so !ar ahead tha t there will be no as to its being the metropolis of Florida. Opportunity Home Addrt-ss (Continued from page 38) would seem to assure a market for every gallon of juice these plants could produce; while it seems reasonab l e to assume th:.t the opening up of a new outlet for c i t rus fruits that now are wast-ed might easily mean the d iffere nce between prout l oss to grove own e rs. Hon ey hardly can be clasl'( d among the neces siti es of l ife, but most folk who h;!Ve a sweet tooth-and who 't ?-must confess to a fon's most de lectable sweets, r<:ta;n. ing the perfumy aroma of the b!ooms which it is d i stillt>d, and Florida's millions of orangE' and grapefrui t trees offer "pasturage" for unto l d colonies of bees in a ddi tion to tho:t'tar producing b lo oms and flowers, including palmt-ttos, cabbage palms and othE'r varie ties of palms. Tt is true t ha t ont> of the larges t commercial apiaries of tht> United Rtates sends colonies of bees by thE' trainload to Florida almost every yE>:lr. tht> v;orking rlurmg the winter instead C>f Jroing into a dormr.nt state as in tht> north: while the orange blos som honey a higher price on the market than any other v11ricty of the sw<>et. For anyone with t h e knack of handling bees-because i t isn' t e Yery body who can succeed with them--any l oca tion in the socallcd citrus belt of Florida is good and bee culture and honey produc tion on almost any seale, from a dozen colonies to several hundred, can be made a profitable source of income, with a mar ket at hand, locally, for all the honey that can be produced. The writer has suggested just a few ot the opportunities that are l ying all around out of door in "wide, open s paces," and that have been to a ltmated extent or not at all, in !-'lorida, in pro duction on a profitable basis of what rna)' be called basic ln otho:r Jines, unly by the rt:al or n : \luare ment$ of human1ty, opportun.tacs arc numerous and ItS vaned as those m any otht:r 11art of the country-mol'e :so, m fact, for the r eason that Flori d a as a who!& ha:; to in populati on and wea lth, and therefore has a wid e r rang& of demands to be satisfied, as well a!l more congenial surroundings and cond i t iunl:l !or the1r fulfillment, tha.n can be found in o lder, more intensively develop c d and


AssociATED IDEAS Unsurpassed opportunities await invest ors on Interbay Peninsula. Bayfront properties, Business properties, Homes, Homesites, Lots, Acr eage AT the thought of lnterbay Peninsula, Wade's Real Estate Office comes naturally to mind. Unique in its location. this office stands today. as in years past, the great exponent of that matchless suburban district of Tampa. Hand in hand with the marvelous growth of lnterbay. Wade's Real Estate Office, too, has prospered. until today its friends are num bered by the hundreds in all parts of the nation. You. too, can profit, by filling and mailing today, the coupon here with. A.M. WADE Kindly send literRture, setting forth the marvels and values of lnterbay Peninsula. REALTOR Baysbore and lnterbay Boulevard. Signed ... ....... .. ....... .. ... ... .. ...... .. ... ...... Address ...... .. ...... ... ..... ... .... ... ... ........ TAMPA, FLORIDA 59


This Domain of 22,ooo Acres Has Every Essential of a Splendid Modern Tropical Kingdom The western frontier is a key with 2!;2 miles on the Gulf of Mexico. And behind this, beautiful Lemon Bay, soon to be known as Sapphire Bay, adds .S miles more of glorious waterfront. The eastern boundary runs three miles along the Miakka River, a joy to those who love quiet water. Well drained muck land assures prosperity and plenty always in our empire and being on one of the greatest lines of travel in our new Florida means a n assured future. Magic Sarasota County will soon be proud in the fame of thia section. Get in touch with us, now Southland Realty Company Office Hilt.boro Hotel Lobby Tampa, Florida 60 thickly populated r e gions. Dozens, scores, hundreda of opportwu. tie s to make money, to earn a livelihood, to amass a competence, have not been touched upon in this nece ssaril y brief out line. Small or larrer bu siness es, mercan. tile and manufacturing, and in every imaginable line, are needed in Florida, .and every Chamber of Commerce and Board of Trade in the state is devoting much of ita time and energy to the task of locat ing such concerns One might go through the enti re line o/ productive industry without exhausting the possibilities lying dormant or neglected in every corner of this o ldestnewe s t state. The City of Hearts Desire (C o ntinued from page 21) to B artow a di stan ce of fourteen pr1or to 1916. An entire day was requ1red to make the trip. Motoring in in those days was practically ImpOSSible. Barly in 1916 the c i t izeru of the county voted a bond issue of $1,500,000-then the ever passed in the South for ex construction. This gigantic 1ssue prov1ded a system of sheet asphalt tbe county, connect Ing eve:y com1nun1ty. It gave l'olk county 217 m1les of good, hard-surfaced roada From t i me to time the system has gradual: ly been extended until Polk now has more than 400 miles of asphalt highways. The year 1 92 0 found Lakeland enjoying an excellent growth. The population at t .hat time was 7,062. Lakeland was grow !ng rapidly, but not to any degree aa rapIdly as the growth has come since that period. The remarkable progress has come since 1916. As a matte r of fact Lakeland has more than doubled it.s since the census of 1920, the city having a per manent residen t population of o ver 17,000 today. Thousands of winter tourists an nually visit Lakeland and .spend from one to six months 1ts summerlike weather. It is virtually Impossible to com pare the Lakeland of January 1, 1926 w ith the Lakeland of January 1, 1905 and at the same time realize that thia is the municipalit y created in 1884 by A. G. Munn. The intervening years, upecially from 1920 to date, have brought with them a!:! era of progress that hardly can be du p hcate d by any other municipality in the state. The basic consideration for Lakeland' past progress and its conceded future de velopment, is its natural location in the hills of what is popularly supposed to be a "fiat state." The c ity is made and its soundness is judge d by its progress and its possibilit ie s, hence, Lake la nd's achieve ment. Today Lakeland bu the dist in ction of being located in the wealthiest county in America and the largest c itrus producing county in the world. It is in the heart of the c itrus truck farming, and the phosphate mmmg country, and with the ex ception of Jacksonville and Tampa both Lakeland offers transportation fac1hties greater than any other city in the state. That Lakeland's growth is unabated may be gleaned from the fact that durin&' last year the municipally owned light and water plant showed a net profit of $75,000. One of the best i ndications of the progress of any community may be found in the growth of the telephone sy s t em. Figures which ha v e just been compil e d show that in 1913 there were 660 telephones in operation in Lakeland, as against 2,351 on January 1, 1924. and 3.020 January 1 1925. Officials of the Atlantic Coast Line Rall road have just announced an increue of


Join Our Realty Syndicate To Purchase f7aluable Down-town Business Properties in Lakeland, :Jiortda REFERENCES: Fint National Bank, Lakeland, Florida. State Bank of Lakeland, Lakeland, Florida. Polk County Truat Company, Lakeland, Florida. Centl"al Bank & TI"\Ut Co. Lakeland, Florida. We secure options on properties and by syndicating with a number of men can handle these attractive properties without financial strain on anyone. No properties are acquired that do not give every promise of tremendous enhancement within a year. Let us explain our syndicate plan to you Lakeland Realty and Mortgage Company Lakeland Realty & Mortgage Co. Bldg. LAKELAND, FLORIDA 61


62 55,000 ACRES "A Beautiful Lay of Southern Pines" Twenty-Five Miles of River-Frontage This property ia right in line with Van Swearingen Brothers holdings and other large developments, as Sun City, the Mo tion Picture Devel opment. P i n e y Point, Ruskin and others. Our Price is $35 per Acre One-fifth cashbalance in 5 years at 6% Wire, Phone or Write Fogarty Brothers "Dealen in Large Acreage" Room 12-689 Central Ave. ST. PETERSBURG Phone 755-J FLORIDA TRY THIS DELICIOUS DESSERT Kumquat Jelly Aok your dealer OJ' write ua direc:t. HORNBROOK & GIST Tampa, Florida The Kumquat. the small Japanese orange (citrus Japonica) ia native of Japan, but ia successfully raised in Florida and Australia. The akin of the Kumquat ia sweet and the meat very tart. The Kumquat makes a delicious jelly or preserve, both of which are packed under the Florida Favors brand. Kumquat, the jelly that is different. $680,000 in the freight receipts for 1924 u against 1928, the rece ipts for 1924 totaling $ 1,70 0 ,0 00. Another indication of the ll'fOwth wbicb Lakeland is experit!neing, may be ascertam ed i n the report of the Lakeland Gu Cozn. pany, showing 1,S.88 meters in operation Jamuary 1, 1924, u against 1,798 on January 1, 1925. The best barometer of the growth of Lakeland ia to be seen in the bank clear .. ings. Clearings for the four Lakeland banks total $88,011,566.97 during 1924, aa against the total for the last seven montha of 1923, fteur\18 prior to that time not heine avai111ble, of $4,495,229 05. The last sevtn months of 1924 shows a gai n of $18, .. 036,955 27 over the same period of 1923 The total for the las t seven months of 1924 is $984,152.75 greater than the l ast seven months of 1923, and the December 1924 total, of $10 844,616.88, is $4,453,664.00 greater than the December 1923 total of $5,880,952.88. So rapidly have the bank clearings been increasing over given periods, that Bab son's Statistical Organiza tion has just is sued a report s how in g that Lakeland's total for November 1924, a11 compared with November 1923, placed Lakeland the second city I n the United State11 in the po int of increas e, this c ity having increa ed 181 per cent for that period, Duluth, Minn., rank ing first with an increase of 220 per cent for the same period. Postal receiptll for 1924, of $73,806 show an unusual In crease over 1928, the total for the year being $59 ,899 .50, a compared with the receipts for 1902 of $4,069 09. Bank deposita for Dec ember 31, 1924. total $6,0!11,484.10, as compared with $3,385,844 on December 31, 1928, t he tota.l gain being $2,705 ,6 00.10. During 1924 bond issues $2,474, 000 were passed in Lakeland, wh ic h will give this city, among other s ome of the most beautiful mun i cipal buildings to be found anywhere in the state. In 1928 the total area of the city was but four square mil es. On December 30, 1924, citizens of L akeland voted to annex twenty six square mil es of territory, making the area today thirty square miles. The sub. urban developments of 1924 total $7,000,000 as compared with $2 ,5 00,000 for 1923, a total gain of $4,500 000. 1924, 520 residences, costing $1,28 2 275, were erected in Lakeland. The building total for 1924 was $2,841.441, as compared with $2,158,715 for 1923. De sp ite the :fact that 1924 total is $688 236 !Zl"eater than that of 1923, it must be taken into that in 1928 a permi t for the $750,000 Lakeland Terrace hotel was Issued, therE>bY making the 1924 in crease appea r smaller i n comparison. It may be co nservativel y estimated that building totaling approximately $1,000 000 was completed on the outskirts of the corporate limits for which no permits were issued, which by virtue of the l"('cent an nexati on of twenty-six square miles of ter rit ory, should rightfully be included in the 1924 construction record, thereby bringi ng the grand total to $3,881,441. There is every indication that the 1925 buildin& total will be unduly large, i t having bE>en d e finitel y announced tha five n e w buildings, in cost $1,015,000 will be erected i n L&keland in 1925. Lakeland's greatest ambition, no doubt, is to become a city of at least 80 000 by Th ere is every i nd i cation thRt this figure, however con servative will be reached prior to tbnt time. L11kela nd's second greatest ambition, no doubt. is to become a city known throughout the United States, as b einl!' the most beautiful and hospitable municipality in tife United States.




64 Beautiful Bonita Springs On the Gulf of Mexico and the Terminus of the A. C. L. Ry. Extension WONDERFUL FLOWING MINERAL SPRINGS This town will soon be a city on Imperial River. Modern hotel and other buildings being constructed. t ON THE TAMIAMI TRAIL Twenty-five miles south of Fort Myers Offers every inducement possible for an investment or homesite. This ia your one big opportunity to make money. Business or residential lou at prices ranging from $200 to $500 on terms. See or Write Jaudon Realt)> Co. 46 N. E. First St. MIAMI, FLORIDA Phone 8651 This is a better opportunity to the investor than when the F. E. C. Railroad reached Miami. All That Ia Modern And Necessary for the Development Of a Master Subdivision Ia Being Included at TAVADORA Lake County's Most Subdivision NUMBERED AMONG THE.AITRACTIONS ARE: An 18-hole Golf Course-South's Prettiest bridle path. Ideal Fishing. Boating and Bathing Facilities. A membership in the Tavadora Golf and Coumrr Club to each purchaser of a hom.esiu. Large Wooded ResUiential Tracts rang i ng in price from $500 to $2500, one mile from Tavares, on beautiful Lake Dora. L. B. SAFFER & CO. TAVARES LAKE COUNTY FLORIDA Near "Gem of the Lakes" HOTEL FOR SALE or 99 YEAR LEASE Loeate4 wlt.blD ftu of tbe St. Petereburc Po t Ofllee; now, modern, and In aplend l d atata of repair. Term. a of ale, 186.000 do.,.n and 110.000 a year. Tuma or 99-year leaae, $36,000 doWD payment and 17.000 per year. $30,000 of down will be eredited ir leuee purc:ha aea within f!.ye 7Hr. PURCHASE PRJCE, $110,000 Jnvutlatlon Will Show Craat Reule Value Addreaa: V. B. L., Care Ma.azino, Tampa, Florida Barron G. Collier l Continued from Page 25.) center of the square the Everglades Na tional Bank, superYised by Mr. C. M. Col lier a brother of Barron Collier. Along the banks of the river, on both side..s are the trim little bungal ows of the surrounded w ith palm trees and bedecked with a riot of tropical flowers. Towards the mouth of the river, overlook ing the i slands in the bay, is the Semi nole Lodg e composed of members of the colony One receives quite a shock as this en trancing vision bursts into view, for usual ly the Yisitor is expecting nothing. No one has e,er heard of Everglades, and it is quite a task to find anyone even who can give intelligent information as to how to reach the place. Tbe trail is impassable, you will be told, though this is a gross ex aggregation, (as the writer traveled its en tire l ength quite comfortably). The usual method of procedure is to take the bus from Ft. Myers to Caxambas, a littl e town on Marco Island, where transfer is made to a motor-boat. The trip by water from Caxamba.s to Everglades is about 25 miles. Rather a difficult journey, but well worth the effort. On e remarkable feature of Everglades (the name on the map is spelt Everglade, but permission to add the final "s" was recently granted by the Government) is the total absence of the ubiquitous real estate agent. There isn't one in the town, nor in the whole county for that matter, the reason being that there is no real estate for .sale-just Mr. Collier o'lnls the entire town, and about 80 per cent of the county, and his plans are to keep his hold ings until the roads are completed and an adequate system of transportati on i s evolved. The building of the Tamiami Trail is kill ing two birds with one stone. It is dig ging a big drainage canal, and building a highway at one and the same time. This important work Ls in charge of E. P. Lott, chief engineer for Mr. Collier. By the way, Mr. Collier has an uncanny faculty for picking good executi ves. H is general manager at Everglades, Mr. F. I. Holmes, WB$ formerly a bank president, and is quite wealthy. His ambition to get out and do some real pioneering induced him to dispose of his interests in the north, and move to Everglades where he has effected many remarkable innovations. A tri p made by the writer with Mr. Holm e s and Mr. Lott over that part of the Tamiami Trail now completed (except for the surfacing) was a revelation. Though unsurfaced the foundation is so well laid that a speed of 45 miles an hour was maintained i n perfect comfort. Mr. Lott's statement that it was the finest roadbed in the State of Florida, in clud ing both rail and motor roads, seemed to be confirmed. There still remains about 20 miles of this road to be thrown up at the eastern end of Collier county! almost every foot of which has to be b asted, making it a most expensive proposition. From 50 to fiO per cent of the entire cost of the road is charge d to dynami t ing. It will probably be anothe r ye a r before this part of the road reaches the Dade county line, but this does not mean that it be open e d to traffic at that t i me as there seems to be mix up in the survey of the route. The Dade county t erminal is about six miles south of the Collier county terminal, and no ar rangements have ye t been made to tie up t hese loose ends. Another highway that is b eing to completion i.s the road from Everglades to Immokalee, through the center of the county. This road will terminate at La Belle, on the Hendry county line. The


__________________________ Sup ose: While Miami and South Florida had been de veloping, you had, yourself, for more than twelve years, been closely in touch with it. .. Sup ose: During all those years, care, you had been watching, values and Suppose: You had, for yourself and for others, made hundreds of realty transactions, and-Suppose: Hu ndreds of non-resident clients have found our service of value. You will be interested i n exclusive listings which we have just now for your consideration, including some extra values in Miami city pro perty, improv ed and unimproved; Miami Beach properties; ocean from Cocoa to Key West, and some especially attractive of feringa in acreage on Merritt's Island, just east of Cocoa. We want your listings too. An exclusive liatinahere will get more than ordinary attention and ser vice Write U, Wire U or Call. During all that time, not in a single instance., had an investment you made or recommended gone one had failed to prove satisfactory;:and profitable. u then feel that.the had gained nught ALUE to those you and honestly to Sunnyland Realty Company offers you such service, baud upon .such an experienced knowledge -and hone stly and earnestly delivered. Su ____________________________ 65


JACKSONVILLE Subdivision or Investment ACREAGE Located 2 Yz miles from city with 6, 1 68 feet frontage on 80-foot boulevard, 4, 3 7 5 feet frontage on 50-foot street, I, I 00 feet creek front age, high elevation, beautiful trees, containing 60 acres $70,000.00 $30,000 Cash, Balance 1-2-3 Yean 7% SEWELL & NEWLON 31&-18 Dyal-Upor.:hurd Buildin PHONE 6128 JACKSONVILLE, FLORIDA "Dunedin The Beauty Spot of Pinellu County" "We Are Proud of Dunedin" GRANT & SKINNER REALTY CO. REAL ESTATE LOANS, INVESTMENTS AND INSURANCE Dunedin, Florida WE INVITE YOUR INQUIRIES Franklin J. Mason, Inc. Building Construction 309-317 Central National Bank Building St. Petenburg Florida canal made by this highway wiU drain a valuable district through one of the richest farming sections of the county. The oldest sectio n of the Tamiami Trail and the section in the worst condition, the road from Ft. Myers to Evergl ades, but work is proceeding on this part of the highway, and will be ready for travel, i n al l probabi lity, months before the Dade and Collier county terminals meet. The 9 0-m ile stretch from li't. Myers to Ever glades was made in a heavy car by the writer in approximately four and a hal:{ hours. 1\lr. Collier's determinati on not to open up the country for colonization until the roads are completed is undoubtedly justi fiable. He says that attempts to build up cities and cultivate the soil on a large .scale before adequate means of transportation are provided, will result in dissatisfaction and possible failure, and he wishes to avoid this at all cost. Hardly a day passes that requests from interested prospective settlers, and large corporations wishing to buy land, do not arrive at the Everglades Board of Trade, but the replies are invariably the same"Nothing doing-yet." But when the roads are opened it will be a different story, It is conservatively estimated that 2,000,000 car.s will pasa through Colli e r county the first year the trail is opened, and of these two million sightseers quite a considerable percentage will be looking for investments. By tbi.a time much of the land will be drained. There will be communi cation by road and by water-and possibly by rail. The change in the landscape will be miraculous. No longer will Collier county be a blank .space on the map. There will be farms, and 'illages, and cities scattered all over that vast territory. Tourist resorts with their magnificent hotels will dot the coast line from Bonita .Springs to Chokoloskee. In this land of horticultural wonders, tropical verdure will run riot. The real tropics that the winter visitors to Florida confidently expect to see-but rarely dowill be found in its abundance. There are wonderful palms growing wild -not a few in the front hun dreds of thousands, growmg as nature in tended they should in Nature's Garden. There are alligators, no t in a glass case or a f ountain-but swimming sluggishly and unafrai d on limpid, tropical streams. There are turkeys--not penned in a back-yard for the Thanksgiving table--but roaming in thousands the vast, grass-cover ed prairies. There are little red-deer-not in a private park-but roaming wild and free through the thickets of the G lad es. And there are hundreds of thousands of wild birds--herons and cranes, and eagles, and hawks, geese and ducks and quail, that Mr. Coll ie r is trying t o preserve for the future residents of Collier county to enjoy. And this vision of magnificent seaside resorts, rivaling perhaps Palm Beach and Miami, is far from an exaggeration. There is Naples, for instance, which even now, with absolutely no means of transportation except a very bad road, is growing by leaps and bounds. The hotel, equal in cuis i ne and .service to any hotel in Florida, h.s recently enlarged its acco mm odations, but is still too small to take care of the visit ors who insist on coming year after year, in ever increasing numbers. Why do they come to this out-of-the-way place? The answer is not far to seek. To those who have seen that translucent bay, with its ultramarine water, and its unexcelled surf bathing, the question is superfluous. It is said that the beach of Naples is th


WHERE BIG THINGS ARE HAPPENING! Since we first announced the opening of TROPICAL TERRACES in Suniland Magazine, these things have become a reality Contract let for paving the I 00-foot Gandy Boulevard, RUN NING THROUGH THIS PROPERTY east and west. Petition filed for paving Gadsden Boulevard running north and south through the heart of Tropical Terrace. Several nice homes under construction. Contract let for paving Ballast Point Boulevard on the south line of Tropical Terrace. Work started on $I 40,000 school building occupying I 2 acre tract adjoining our property. This will be the most beautiful school building in Hillsborough County. The "Thousand Foot Fishing Pier" has just been completed three blocks west of Tropical Terraces. Study the Map-Note Our Location in the Logical Trend of Growth and Development. MARTIN MIENER C.AOSOeN NT ::> c Q: c Ql -.J REUBEN JONES Salet. M anaaer N. E. JONES REALTY CO. PHONE 3464 TAMP A, FLORIDA 113 LAFAYETTE ST. I 67


68 FERTILE LANDS IN HILLSBOROUGH COUN T Y 1 0 Acrea and Independence in Florida" Truck and berry land in a winter growing climate. Ten acres like these, growing four crops a year, are all one man can handle. Farm wh ere you hit the high market always. Good roads, short distance to Tampa and Plant City. This land at pioneer prices. W r ite immed iately for informatio n INTER-CITY REALTY CO. 2 0 5 FERLIT A BUILDING For Lease TAMP A FLORIDA Casino at Venice-Nokomis O n the Gul f of In the Sarasota District Spani s h A r chi te c ture One hundred a n d fifty bath rooms, showers. cabaret dining room, gift shop; large veranda, excellent beach. Apply: Roger C. Rice Company, Sarasota, Florida Or Dr. Fred Albee, Forty Ea s t Forty-Fir s t Street, New York ACREAGE W e a r e offerinc 2,500 acrea 1 2 milea f r o m Jackaonville. Tbia tract lie between two rail r oada, 1 H milea from State Road N o 1. C onai derinc the location, we believe thi the cheapeat acreage i n Florida. P r i c e $ 15.0 0 per a cre. Satidactory term can be arranged. P h one, Wire or Writ e Owncn BARNARD-BLOUNT COMPANY 107 MADISO N ST. T A M PA, F L A finest i n Florida, and this tatement can well be belie, ed. Certainly there is no other to compare with it in shimmering, glorious beaut)' stret.c_hes, in !'-half moon, for n ine m1les, fnnged w1th the cleanest, whitest sand that graced a b ea ch with the breaker.s dashmg shore wards' in caEcades of d iamonds, sapphires and emeralds. Along the seashore are the beautiful homes of the winter r esi dents, each one secluded wth a trim hedge or 1ence. The roads are lintd w1th co, onutE and Australian firs, and there are tropical flow ers in every garden. It' s a little b1t of hea,en, that's sure. And for those who like golf there is an excellent course, an. d for those who prefer tennis there are delightfully shaded courts. Above all there is rest and seclusion in the kind of climate you must have dreamed about--warm by day, but tempered by Gull breezes, and delicious ly cool by night. Here is a townsite that is going to boom b efore long, and make e,ery resort i n Florida sit up and take notice. All i t if wai t ing for is transportation. Imagine a boardwalk nine miles long, fronting that gorgeous bay, with maje_stic tower ing skywards, and palat1al casmos dotted here and there along its entire length. That is the Naples of the not far distant future. It has all the essentials. And there is only one Bay of Naples in Florida. Then there is Caxambas, situated on an island, but connected with the mainland by a ferry, and soon to have a bridge. Cax ambas has an elevation of 87 feet, tht highest elevation in Collier county. From the heights of Caxambas one can obtain a glorious view, reaching for miles in all di r e ctions. There is a sweeping vista of innumerable is lands, the blue waters of thE' Gulf, and the pine forests of the mainland. Caxambas and Naples vie with each other as to the superiority of their respective bathing beaches. The only difference ap pears to be that the Naples beach is longer. The Caxambas beach, howeve r is mort sheltered. Both would offer safe harbor age for visiting yachts. Caxambas has been noted for years as a resort for sporting fis hermen, it being in the heart of tht' tarpon fi.shing grounds. Marco also is destined to grow. It another fishing resort, and has a most e x cellent hotel. Everglades has already been described. Though this town has never been advertised, and has received very little publicity since its inception, Mr. W. A. Schick, man ager of the Rod and Gun Club and Ever glades Inn, states that this year he has turned away three times as many applica tions for accommodation as he was able to h a ndle. This seems incomprehensible until you have vis ited Everglades. Then it makes you wonder what will happen when the roads are op ened. Two years ago, before Mr. Collie r com menced hls development work, the popula tion of Collier county was estimated at 175. The census, jus t taken, shows a reside n t population of approximately 850, the in crease representing the workers employed on the various Collier enterprises. Two rears from now, if the roads are complet ed the population wiJl be up In the neigh borhood of six figures-and the "boom" will be on. What Barron G Collier h as done in two short years is an indication of what he will do in the f\lture. Nobody knows what plans are maturing in that mysteriOlJ$ mind, but you may rest assured that great thingf are in s tore for America's la s t frontier. It is not going to be a frontier long. Thou sands are eagerly waiting for Mr. Collier to give the word so that they may be the fortunate ones to help develon thoSt wonderful reso\lrces, and share in the bar v es t that will be their rewara.


THE Advertising Clubs of r Florida invite the Associated Advertising Clubs of the World to come to St. Peters burg in 1926. -(: The Advertising Clubs of Florida Jacksonville West Palm Beach: Orlando .. Arcadia St. Petersburg 69


70 I / \ \ KEY LARGO The Fairy Cit)' will be dominated by The Plaza and surrounding buildings, a citadel of beauty in a land:;(:ape of varied Each shop-front will open upon a groined arc.ade of massive and substanti al masonry, ith glimpses thru the great street gateways down vistas of tropi cal planti ng, broad canals, and snug harbors. The developer'B own buildings will be composed thruout of honest vaults, arches and groins, built for centuries. Buyers will be obliged by rigid restriction to build their permanent shops, apartments, and hotels in harmony with the general plan. They are invitea to save money by use of. the developer's steel archforms and special machinery. A ver,. few lob now for sale at pre-development pricea. Write C. E. SEXTON, Owner and Developer KEY LARCO FLORIDA ACREAGE WANTED Ill tr&th ran.-lna ln alu from 100 to 100,000 I n Southern Florid& We h&'Ye a ayndieate waitinc to purchaae acreace in wholesale q,uantitica anywhere ID Southern PJrida, provided the price and terms are reas.onable. Gin ua the clata Oil your traet, If I t Ia youro and you ean it. We want your heat priee. termo. Ina! cleserlption, ooU elouilleation, llat of outatandina lneumbraneea, and &11 other &'1'&0&bla Information. BISCAYNE REALTY CO., INC. H C. au4 C H. COOK 112-13 Commercial Arcade 127 N. E lat Ave. Miami, Florida "Hoaeaty .. Reliability E.flicieac7" McDONALD & ROSS Realtors WE SPECIAUZE IN Acreage, Ocean-to-River Tracts and Subdiviaioru Acreage from $6.00 Up 15 Yean in Florida-Wire or Write Ua DAYTONA FLORIDA MASTER TOUCH TYPEWRITING CL.a.rt and 15 Leaaona by Mail, $5.00 A. C. K. Slocan-"Ke,. after ke,.; da,. by day, in the riebt way, raioea our pa,., bieber and hicbn." A. C. K. Business School 141 N. E Second St. Mra. Ada Cowan Kendrick. Owner Miami, Florida Pascua Florida ( Cont i nued from page 28) She bad her cam era in her hand; it was possible he bad noticed it, although he ap peared to b e v e ry busy with his binoculars. He was also rude enough to turn his back. She hesitated, looked up the lagoon and down the lagoon. She could only s e e balf a mile south, because Flyover Poi n t block e d the views. "lf Mrs. Castle is nen ous you will be near the cabin?" she a s ked, coldly "I'll be there," he said. "And you may say to Major Brent," she added, "that he ne e d not s e nd me furthe r ord ers by his engineer, and that I shall paddle wherever caprice i nv ites me." A few mom ents later a portabl e canoe gli d ed out from under the stern of the launch. In it, laz i ly wie l ding the poli s hed paddle, sat young Mrs Haltren, barehead ed, barearmed, singing as sweetly as the little cardinal, who paused in sheer surprise at the lov e liness of song and singer. Like a homing pigeon the canoe circled to take its bearings once, t hen g l ided away d u e south. Blue was the sky and water; her eyea were bluer; white as sands her bare a rms glimmered. Was it a sunbeam caught en tangled in her burnished hair, or a stray strand, that burne d far on tbe water? Darrow dropped his eyes; and when again he looked, the canoe had vanishe d behind the rushe s of Flyover Point, and there was nothing moving on the water as far as the eye could see. About three o'clock that afternoon, the p i geon-toed Seminole Indian who followed Haltren, as a silent, dangerous dog follows its master, laid down the heaYy pink cedar log which he had brought to tbe fire, and stood perfectly silent, nose up, slitted eyes almost clos e d. Haltren's glance was a question. "Paddl'um boat," said the Indian, sullen ly. After a pause Haltren sa id "I don t hear it, Tiger." "Hunh l" grunted the Seminole. ''Pad dl'um damn slow. Bime-by you hear." "Somebody is landing," he said. The Indian folded his arms and stood bolt upright for a moment; then, 'Hunbl" he muttered, disgusted. "Heap squaw Tiger will go." Haltren did not hear h im; up the pal metto-choked trail from the landing strolled a girl, paddle poised over one shoulder, bright hair blowing. He rose to his feet; she saw him standing in the haze of the and made him a pretty gesture of re cof}iition. 'I thought I'd call to pay my respects," she said. "How do you do 1 May I sit on this soap-box?" Smiling, she laid the paddle on the ground and he ld out one hand as he steppe d forward. "That was a brave thing you did," she said "Mes compliments, monsieur." And that was all said about the wreck. "It's not unlike an Adirondack camp," she sunested, looking around at the open faced, palm-thatched shanty with its usual blankets and wet clothing, and its smoKY, tin-pan bric-a-brac. Her blue eyes swept all in rapi d re,iew -the guns leaning against the tree; the bunch of dead bluebill ducks hanging be yond; the improv i sed table and bench out side; the enormous mottled rattlesnake skin tacked lengthways on a liveoak. "Are there many of. those about?" she in quired. "Very few"-he waited to control the vo i ce which did not s ou nd much like his own-"very few rattlers yet. They come out later." "That's amiable of them," she said, with a slight shrug of her shoulders.


THE EYES OF THE NATION ARE FOCUSED ON SOUTH FLORIDA R E T A I L w H 0 L E s A L E A c ; r R T s LGENO //ttP,IlOVrP ROADS VNINP,IlOVtJ OAAtJEtJ CANAL$ !/A/4 /IDADS 50,000 Acres in Hendry CoWlty, Fla. Adjoining Colliers near the rubber plantation of Henry Ford. Priced Today .:.apon :-, at $24.00 an acre I ear Out ]14 cash, bal. I -2-3 yrs. Kindly send me Large Tracts 1 large size map with 5, 000 acres at details of tract No.......... wholesale I am interested in purchasing"-prices. ........................ acres. Name ........... ................................ Address ................... .. .................... .... City ......... ...................... State eturn to P. 0. Box 2008, Miami, Florida. Write Phone Wire REAL ESTATE SALES CO., INC., 303 E. FLAGLER ST., MIAMI, FLA. 71


72 ACREAGE Only large tract in Pinellu County Over 6,000 Acres 1% miles of water front Adjoins rapidly growing city of 7,000 Hard road being built through heart of tract. Two rail roads. On finest body of fresh water on West Coast. Two developments on South. Priced Low to Assure Quiek Sale Takes $225,000 to Swing Deal Write P. 0. Box 3116, Clearwater, Florida or 660 Central Ave., St. Peteraburc \ (' l (\ '..._ ANew Experience Awaits You! Ride on MICHELIN BALLOON Comfort Cords A BIG PRICE REDUCTION See Your Michelin Dealer Herman D. Bornstein Corner Zack and Tampa Stteetl Opposite Victory Thuter TAMPA, FLORIDA There was a pause. "1 hope you a r e well," he ventured. "Perfectlyand thank you. I hope you are well, Jack" "Thank you, Kathleen." "She pick e d up a chip of rose-colored cedar and sniffed it daintily. "Like a lead pencil, i sn't it? Put that big log on the fire. The odor of burning cedar must be de l icious." He lifted the great log and laid it acrosa the coals. "Suppose we lunch?" she proposed, look ing straight at the simmering coffee-pot. "Would you really care to?" Then he raised his voice: "Tiger Tiger! Whert th.e dickens are you 7" .But Tiger\ half a mile away, squatted sulkily on the agoon's edge, fi bing, and muttering to himself that there were too many white people in the forest for him. "He won't come," said Haltren. "You know the Seminoles hate the whites, and consid e r themselves still unconquered. There is scarcely an instance on record of a Seminole attaching h imself to one of us." "But your tame Tiger appears to follow you." "He's an exception." "Perhaps you are an exception, too." He looked up with a haggard smile, then bent over the fire and poked the ashes witb a pointed palmetto stem. There were half a dozen sweet-potatoes there, and a baked duck and an ash-cake. "Goodness!" she said "if you knew how hungry I am y ou wouldn't be so deliberate. Where are the cups and spoons. Which T iger's. Well, you may use his." The log table was set and the duck ready before Haltren could hunt up the jug of mineral water which Tiger had buried some where to keep cool. When he came back with it from the shore he found her sitting at the table with an exaggerated air of' patience. 'l'hey both laughed a little; he took h is seat opposite; s he pou red the coffee, and be dismembered the duck. "You ought to be ashamed of that duck,'' she said. "The law is on now." "I know it," he replied, "but necessity knows no law. I'm here looking for wild orange stock, and I live on what I can get. Even the sacred, unbranded razorback is fish for our net--with a fair chance of a shootingscrape between us and a prowl ing cracker. If you will stay to dinner you may have roast wild boar." "That alone is almost worth staying for, isn't it?" she asked, innocently. There was a trifle more color in his sun burned face. She ate very little, though protesting that her hunger shamed her; she sipped her coffee, blue eyes sometimes fixed on tall P!'llms and oaks overhead, some times on h1m. "What was that great, winged shadow that passed across the she ex claimed. "A vulture; they are never far away." "Ugh!" she shuddered, "always waiting for something to die! How can a man live here, knowing that?" "I don't propose to die out-doors," said Ha ltren,laughing. Again the huge shadow swept between them; she shrank back with a little gesture of repugnance. P erhaps she was thinking o! her nearness to death in the inlet. "A nice country you live in !" she said, disdainfully. "It is one kind of country. There la good shooting." "Anything else?" "Sunshine all t he year round. I have a house covered with scented things and buried ln orange-trees. It is very beauti ful. A little lonely at can't have Fifth avenue and pick one's own


ADVERTISING ART the for adi.M'r/iSei'S-1\ smn .I.S>urinS'

74 The MabryHall Service Results are what count in every endeavor. It is because we give results-a sat isfactory service to both seller and buyer that the MabryHall organization today is one of the largest realty concerns i n the state. Jf it is business property, long term le ases, industrial locations, residence property, acreage or any phase of the realty business-WE CAN SERVE YOU. Mabry-Hall Realty Company Realtors 201 Twiggs St. Tampa, Fla. ACREAGE South Florida Weat Coast I mproved and Unimproved l...acr and Sma ll Tract 680 acres exceptionally good hammock land for trucking, dairying and divers ifie d farming; 280 acres cleared and 4 sets of improvement.s; lays 1 mile on main paved highway and 1 miles on county road; 20 mmutes from Ocala and offered at the rid icul ous low price of $35.00 per a cre. 60 acres just above Dunedin, 1,000 feet from Road No. 1, ly ing along one improve d county road and cut in two by another; 5 acres in large bearing gro,e; away below the market at $500 per acre. 7,000 acres in Marion County, just south of Ocala and around Belle view; Dixie Highway and both railroad pass through; high rolling land with no waste. Best tract for retailing in small fanns that can be bad in the state at the price of $37.50 per acre on fine terms at 6o/.,. Geo. LeFevre 15 YEARS IN FLORIDA Formerly Appraiaer for Federa l Land Bank 503 SUMNER BLOC. ST. PETERSBURG, FLA. You Are Invited to Inspect Our New Home Corner Seventh Avenue and Eleventh Street AUTH0Rt2:1:D TAMPA FLORIDA grapefruit from the veranda, too. A si le n ce fell between them; through the late afternoon stillness they heard the splash splash! of l eaping mullet in the lagoo n. Sudd e n l y a crimson-throated hutn mmg-b ird whirre d past, hung vibrating be fore a flowering creeper, then darted away. "Spring is drifting northwa r d, he said "Tomorrow will be Easter Day-Pascua Florida. She rose saying, carel e ssly, "I was not thinking of tomorrow; I was thinking of today," and, walking across the cleared circle, she picked up her paddle He fol lowed herl and she l ooked around gayly, swinging tne paddle to her shoulder. "You said you were thinking of today," he stammered. "It-it is our anniversary." She raise d her eyebrows. "I am aston ished that y ou remembered ... I thin k that I ought to go. T he "Di one will be in before long-" "We can h ea r her whistle when s h e steams in," he said. "Are you actually inviting me to stay?" she laughed seating herself on the soal> box once more. They became very grave as he sat down on the ground at her feet, and, a silence threateni ng, sbe hastily filled it with a description of the yacht and Major Brent's guests. He listened, watching her intently. And after a while, having no more to say, she pretended to hear sounds resembling a distant yacht's whistle. "It's the r ed-winged blackbirds i n the reeds," he said. "Now will you let me say something-about the past?'; "It bas buried itself," she sai d, under her breath. "Tomorrow is Easter," he went on, slowly "Can there be no resurrection for d ea d days as is for Easter flowers? Winter is over: Pascua Florida will dawn on a w orld of blossoms. May I speak, Kath leen?" "It is I who shou l d speak," she said. "I meant to. I t is this: f orgive me for all. I am sorry." "I have nothing to forgive," be said. I was a a failure. I-I do not understand women." "Nor I men. They are not what I un derstand. I don't mean tbe mob I've been bred to dance with I understand them. But a real man-" she l aughed, drearily "! expecte d a god for a husband." "I am sorry" he said; "I am horri bly sorry. I have iearned many things in four years. Kathleen, I-I don't know what to do "There is nothing to do, is there?" "Your .freedom-" "I am free." "I am afraid you will need more free do m than you have, some day." She look ed h i m full in the eyes. "Do you desire it?" A faint sound fell upon the stillness of the forest; they listened; it came again from the distant sea. "I think it is the yacht," she said They rose together; he took her paddle, and they walked down the jungle path to the landing. Her canoe and his spare boat lay there, floating clo se together. "It will be an hour before a boat from the yacht reaches the wre cked launch," he said "Will you wait in my boat?" S he bent her head and laid her hand in his stepping lightly into the bow. "Cast off and row me a littl e way," she said, leaning back in the stern. "Isn't this lagoon, wonderful? See the color in water and sky. How green the forest as a young wood land in April. And the reeds are green and gold, and the rest is all gold. Look at that great white birdw ith w ings like an angel's! What is that heavenly odor from the forest? Oh," she sighed, elbows on kne::s, "this is too delicious to be r eal


OFFICERS A. P. AVERY, Pres. W:M. G KI NG Vi ce-Pres 0 G HIES T AND, 2 n d V ice Pres. D E. B E ACH C ash i e r J A .STRING E R Asst C as h ie r C E. BRJC KETT, A sst. C as hie r E. A DO TY, A sst. le r DIRECTORS Condensed Statement of the Condition of the American Bank & Trust Company at St. Petersburg, Florida at the dose of business, April 6, 1925. ASSETS L o a ns and Di s c o unts .. .... ... ..... ... ...... .. ...... $ 3 464, 419.35 U. S Treasury Certificates .... .... ............ ......... 826.00 Bonds ...... ... ... .... .................................. ... .. 1,0 13, 740.0i Banking House, Furnit ure and Fixtures .. .... .. 141,584.00 C l aims and Other Resources ... .... ......... ..... .. 2, 000.00 Overdra fts ................. ...... .. .... .... .-.... ... ... 543.15 Cas h on H and and in Banks ......... ............... 2, 684 ,251.15 $7. 3 07.363 .72 LIABILITIES Capital Stock .... .. .. .. .. ........ .... ....... ... .......... $ 200 000 00 135,000 00 136 084 .15 Surplus ........ ..... ................................... ........... Undi v ided Profits .... .. ... ... ... ............... .......... .. Dividends Unpai d ....... .. ... ............ ....... .. .... Bonds Borrowed .. ... .. ..... ........................... Deposits ....... .. .... .. ........ ... ..... ......... .. .. .. 160 00 120,000.00 6. 716.119 5 7 A. P.AVERY WM. G. KING D. E BEACH WM. M UIR JAM E S CR IBBETT A RCHI E AITCHISON G EO. 0 OSB O RNE W. P. POW E LL $7,307,363.72 Deposits April 6, 1925 ....... ... $6,716,119.57 Deposits April 6, 1924 ............ 4,433, 751.66 D. G. HIEST AND J. J. DUFFY JAS. R. BUSSEY J H. BRUNJES H R. FRAZEE Increase over SOo/0 $2,282,367.91 GEO A McCREA --I I Jr .... n I -MAP OF ti_ I I J I LABELLE :rn i i ., HENDRY COUNT Y i FLORIDA H i r : It E 0 -13-rr= {OifflJ> .. N e va I i!oo r ""m 5 E C (i]IQ]'N c-It{<( P AR K fPJ r,;; I 1-tf:i L_r: 1 r \LJ 1 "' lfl[ r 0 c:::Jir &""J 11 2 I/ b= I D E. N { I A I L >-w lL EN!5 J l.i.J N 0 :I: c:::J, = I ., + .. i 0 ODD N OTE REKRY FoRo s 7000 Ru.MORRow & co. 0 A CRE ESTATE i MAT fAST LINE O F b 210 6158EE BLDu I JACK50NVII.LE. 10 CIT Y LIM ITS. I E!' "" "'"' FLORIDA. TY I S MARKED ON ........ TOWNSITf MAP l lTV ..... -----.. ,.., LA BELLE IS 33 miles East of Ft. Myers. 90 miles West of Palm Beach. ON THE CROSSST ATE HIGHWAY Population approx. 1,000 and growing rapidly LA BELLE NOW HAS Fine schools and churches. Artesian water. Electric lights. Modern city improvements. Ice plant. Picture theatre. Two modern hotels. Two drug stores. Three garages. Numerous mercantil e establish ments. Paved streets under construction. A MODERN CITY Edison, Firestone, Ford, Collier, Reed and other capitalists have invested heavily in and around La Belle Why? Ask Us! H. G. MORROW & COMPANY A Florida Corporation Capital $100,000 210 Bisbee Buildinw JACKSONVILLE, FLORIDA 75


76 HENRY FORD Bought 8,200 Acres In and Around La Belle, Florida. Follow Him! Would you invest your money in a section of Florida where Henry Ford, Thos. A Edison, Sears, Roebuck & Co., Barron C. Collier, Harvey S. Firestone and Cornelius Vanderbilt, Jr., have al ready announced their -In the very heart of South Flo;ida -the Hub of its highway system -On the new east to west co,ast route, Fort Ayers to P!llm Beach. -In a thrhing town, w1th all modern utilities and fine building-s? -With good schools, churches, sto;es, banks, courthouse and fine homes. -Where a huge Chicago concern 1s establishing their immense ready-cut house mills? -Where a 48,000 acre drainage projed propo ses to tap the richest muck land in the world? Surely there is a wonderful future in a place where these men have invested millions--opportunities for investment without disap pointment. Such a Place is La Belle The Beautiful County seat of Hendry County, 33 miles from Fort Myen, on the Caloosabatchee River. ROYAL PALM ESTATES Adjoin the townsite of La Belle. The Beautiful LOTS $100 UP Terms $10 down, $5 monthly. No taxes, no interest, first year. THE F. L. GREENFIELD ORGANIZATION "Service Without Obliration" 1314 Franklin Street, Tampa, Florida Ple ... e oend information to: Name --Addreu -----A moment later she began, irrelevantly: "Ethics! Ethics! who can teach them? One must know, and he d no teaching. All pre conc eived ideas may be wrong; 1 am quite sure I was wrong-sometime And again irrelevantly, "I as horribly intolerant once." Once you asked me a question," he said. "We sepa.ated becau e I r fused to answer you." She c losed her eyes and the color flood ed her face. "I s.hall never ask it again," she said. But he went on: "l refused to reply. I was an ass; 1 had theories, too. They're gone, quite gone. I will answer you now, if YOU wi b." lier face burned. "No, no, don't-don't answer me; don't, I beg of you! 1-1 know now that even the gods-" She covered her face with her hand The boat drifted rapidly on; it was flood-tide. "Yes, e,en the gods, he said. "There is the answer. Now you know." O verhea d the sky grew pink; wedge after wedge of water-fowl swept through the calm evening and their aerial whimper ing rush soundea faintly over the water. "Kathleen!" She made no movement. Far away a dull shock set the air vibrat ing. The "Dione" was her cast aways. The swift Southern rught, robed in rose and violet, already veiled the forest; and the darkling water deepened into purple. "Jack!" He rose and crept forward to the stern where she was sitting. Her hands hung idly; her head was bent. Into the dusk they drifted. he at her fee t, c lose against her knees. Once she laid her hands on his shoulders, peering at him with wet eyes. And, with his lips pressed to her im prisoned hands, he slipped down into the boat beside him, crouching there, her face against his. So, under the Southern stars, they dri ft ed home together. The "Dione" fired and sent up rockets, which they neither heard nor saw; Major Brent toddled about the deck and his guests talked scandal; but what did they care! Darrow, standing alone on the wrecked launch, stared at the stars and waited for the search-boat to return. It was dawn when the truth broke upon Major Brent.. It broke so suddenly that he fairly yelped as the "Dione" poked her white beak seaward. It was dawn, too, when a pigeon-toed Seminole Indion stood Ul>On the veranda of a which was covered with blos soms of Pascua Florida. Silently be stood, inspecting the clo ed door; then warily stooped and picked up something lying on the veranda at his feet. It was a gold comb. "Heap squaw," he said, deliberately. will go But be never did. THE NEW EDEN By Clinton Scollard I walk in ways of wonder Here where the flame-vine plumes; The bees drain honey-plunder From alamander blooms. Shaped like a crimson discus The fair poinsettia gleams; The dews in the hibiscus Are like a draught of dreams. With fragrant hours thus together, ah, J find r.:-:>ther Eden,Eden in Florida! knead en HOLLYWOOD By-the-Sea Located seventee n miles North of Miami and fifty miles .South of West Palm Beach, fronting for five miles on the Atlanti c Ocean, Hollywood-by the-Sea is rapidly developing into a beautifully attractive Home City zoned restricted, paved, electrified, tropicall y planted, with every n eces sity and convenience of the modern city provided. In Every Large Development Resales Are Available This is but natural. Occa sionall y unavoidable necessities comp el a property owner to offer his holding at a bargain. To protect legitimate investors and home-seekers the Re-Sale Department was established and is at your service. This being the Official Resale De partment of Hollywood properties we have the most accu_rate information in regard to available locations and values. Write us frankly your wants and we will tell yo u just as frankly what we have. L;terature on Requeat Hollywood Investment Co. Official Reaale Department I. N. BEERY, JR. Sal .. Manarer Hollywood, Florida.


ORLANDO---the City Beautiful Reflects the Spirit of Florida Orange County---Richest Agricu1tural Section of State Center of the Citrus Industry HOMES, ACREAGE, GROVES and BUSINESS PROPERTY Orlando has in five years increased 140 per cent in population, and Orange County in the same period shows a gain of 92 per cent You will assume no obligation in writing us about your wants in Florida. We'll be glad to be of service. We can supply your needs or give you counsel and advice in your investments C. A. Roberts Real Estate Company, Orlando, Florida NEILHURST Florida's Largest Island Development A wonderful location, high and dry, with miles of fine water front, easy of access from Jacksonville by land or water. Now being developed along intelligent lines to make a high grade residential commun ity, properly restricted and with all modern conveniences. A lot in Neilhurst will be an ideal place for your new florida home. Now is the time to secure it. Let ua tell you about it. G. R. WILSON SALES CO. G. R. Wilson, President 206-208 Laura St. Jaclc:aonville, Fla. 77


78 Acreage Investments ON HILLSBOROUGH RIVER Forty acres on the Hillsborough R i ver. Property is located on the east side of the r iver just south of the T em pie Terrace Highway bridge. An excellent tract of land and a bargain at the price, $300 per acre. CALOOSAHATCHEE RIVER FRONTAGE Eleven acres on the Caloosahat chee River. This property is locat ed on the north side of the river, about two miles west of Olga. Large frontage on the river. An ideal investme. nt. Price is $4,000 for the tract. ONE MILE FROM NEW $5,000,000 R. R. SHOPS We offer a number of 2 ]12 acres tracts for $ 7 50 per tract. These tracts are located south of the Palm River and near the T a miami Tnlil. Paved roads on all sides of the property. One mile from the new $5,000,000 A. C. L. R. R. shops. SEVENTY ACRES LAKE FRONT PROPERTY Seventy acres of beautiful lake front property at $200 per acre. Over one-half mile frontage on a deep clear lake. Onl y 250 yards from the paved road. Gently roll ing land and a good sharp shore line. Wonderful fishing. Ideal for development into a Country Estate Subdivision. R. C. RICKER 403 E. Lafayette St. TAMP A FLORIDA The Giant of the Tropics (Continued from page 31) have no ice skating in Florida? They have b een furnished with ice s kating in a spe cially-constructed buildi n g at Miami Beach. Does anyone sigh for the beauti e s of Old Venice? We have them in the islands in Biscayne bay, architecture, landscap i ng and all. Thi s article is not i ntended as a boo s t for Miami more particularly than any other city or section of Florida, but the writer has the facts about M iami at hand and uses them as an examp l e of what all up to-date places are doing. Miami has drawn from New York, Rome Babylon, Spain and a thousan d other places for its ideas and its developments, and has added ideas new to them all. Florida is destined to be the mo s t cosmopolitan of states, if it is not alr eady so, and next year it will entertai n perhaps twice as many touri sts as this year, who knows? With the Miami race track again in op eration, and one al s o i n Tampa, as has be en reported, one of the state's biggest drawing cards will again be used. That the state suffered for many years from false reports and the poor name which the fictioni sts gave it cannot be denied, and that perhaps is one r easo n why F l orida was s o late getting its start. But once the obstacle had b een removed, the penned-up energy of a g eneration has been loosed and we are going forward at what, at any other period, would be consider e d a dizzy pace Great Men of Florida (Continued from page 44) Ball inger-Pinchot contro versy and drew the report of the comm ittee whic h resu l t ed in the r esignatio n of Ballinger and a Demo c .ratic victory in the nex't election. The veteran l egis lator is now servin g on the committees of commerce, military af fai rs, banking and currency, printing and joint committe e on printing. Only t w o se nators on the Democratic side are his s e n i ors in service, these being Simmons and Overman of North Carolina. On ly four on the Repub lica n side are his seniors, Warren, Smoot, Borah and LaFollette. In social contact S enator Fletcher is one of the mos t personable men that F lorida has elevated to h igh office. A tremendous breadth of knowl e dge of current affairs is his as well as an alert sense of humor. Keen, intelligent comm ents mark his con versation and while the nature of the man is essentially that of a tireless! persevering genius for work, long strugg es with dif ficult problems have not obscur e d h is sense of proportion. For a thumbnail sketch of the Senator we might say that he is an omn ivoroUB reade r with a confess ed failing for short stories suc h as appear in leading magazines of the day. On his work desk in his Wash ington home are t he Bible, Shakespeare Well's ubiquitous Outl ine of Hi story, Bryce's American Commonwealth, the U. S Constitut ion (not frame d but amplified with legal comment) several Florida his and Carlyle's essays. Asked to sp ecify what he deemed the most important factors in the future devel opment of Florida, the senior Senator from Florida said: "That state or nation is greatest which possessses the number of hapny contented, un<>ncumbered homes," was the Senator's parthian shot and a sage one to hi-8 interviewer. If you knew as We know What the immediate future bu in atore for Fort Myen you would realize that now ia the time for inveatment in Fort Myen. If you knew as We know Who bave lind bere for :rears that in Fort Myen ia a eit:r of comfort and friendabip. That proaperit:r and prorreu have come to ata;r. That Fort Myera ia being made known to the world throueh conatTuctive pub licity, and that an immedjate and ereat future aa a tranoportation cen ter ie cer-tain. If you knew as We know All theae and other thine about Fort Myera you would come and aee. Who are you? A. Gorton Realtor Nine years in business in Fort Myers Acreage Subdivisions Farms and Groves City and Suburban Lots and Homes


I '" l i ''The Mark of Service'' GENERAL BROKERS "Evergthing in Real Estate" 214 N. E. SECOND AVENUE MIAMI, FLORIDA Cheap Acreage in Large Tracts : ,ooo to soo,ooo ACRES $4.00 Per Acre and Up Alachua Bay Bake r Bradford Brevard Broward Cal houn Charlotte Citrus Clay River, Lake, Bay and Gulf Frontage Also Interior Tracts We Have Acreage in the Fallowing Counties Dade LaFayette D e Soto L e e D ixie L e on G L a des Levy H arde e Lib erty Hendry M a n atee Hillsboro ugh Marion Hig hlan d Okaloosa Hernando Oran ge Jeffers on O s ceola Wire Phone Write Okeechob e e Palm B e ach Polk Putnam St. Johns .st. Luci e Sumpter T a y l or Union WakuU a W allner-Haynes Realty Company Seigfried Wallner R. Taylor Haynes 66 N.E. Second SL Phone 4697 Miami, Florida If you own Jar.: acreaee lrada and wiab to aell please liat with ua exclusive. If your price ia rieht we will aell for you in abort order. We will co-operate witb leeitimate broken. 79


80 Fighting the Silver King at Ft. Myers Splendid fishing in quiet waters or in the Gulf may be had from May 1st to September. Every day is a fishing day and during the season Tarpon, the king of all game fish, bite like hungry wolves. There are hordes of .fish and game near Ft. Myers, truly a sportsman's paradise. Write us for information about hotels, guides, boats and tackle. Wire for information on a few unusually desirable tracts for hunt ing and fishing preserves on Gulf, bay or river. Values on the rise. HUMOR CONTEST CONTINUED We are very sorry but there literal ly wa sn't room in Suni land this month to announce the results of our Humor Contest and for this reason we ha,e d e cid ed to continue it during May. We ha, e, since our first issue, claim e d that Suniland readers constitute the most responsh e public that ever gave a Florida publication its loyal support and our readers have certainly re spond ed nobly in this contest by send ing in a flood of entri es. Howe, er, since we cannot announce the results of the contest until the next issue we are gi,ing everyone an opportunity of sending in Add itional entries until midnight of May 20th. Prizes and conditions of this contest as given last month are as follows: ht pri:Ee ................... ..... ........... $15.00 2nd prize ...... ............ ............. .. 10.00 3rd prize .................................... 5.00 4th to 23rd prizea...................... 1 .00 The oong conteot Editor Ia uoponolble for this. H e dbcovored that Funiland rhymes with Sunila n d nictly; henee the Idea of a Florida Humor Contest, a real Funlland Swt'ep l&ke-'!ii, Vishor-:ot to Florf d a &IIi well a s residents ofE"n run aero" humorous incidents that will bear and the editora of S unl land belie> e that lu r.-adn ean have a Jot of fun d ieJrlne up some eenuine Florida I&UilhB. Jn addition to prle for the b .. t lokea, a m,.T'ItionPtl a bovto. one dollar w ill be pai d for Jokes found a\allable for publlea tion on Suniland'.s "Pieces o f Ei_aht" paae in future ia1uea. No manuaeripta wlll be re ... turned. Only one reltr-iction I a impose-d, that beinl' that the jokeJ mus t ha\'e a Florida an3'le or They not C\'en be orl8'inal but let them be f unny. Think over ) 'OUr experiences fn Florid a and jot down the h umoroua happenfnr.t s you can remember. Theo send them to HUMOR CONTEST EDITOR Suniland Magazine, P. 0. Box 2711 Tampa, Florida Watch for tbe annouuceroeot of our big new contest oext month. Ye Ancient Gates Open Wide (Continued from page 33) dies greet buddies and swap their tales ""' camp and deck. They sing "Hinky-Dinky parlez-vous" and retell ye ancient wheezes, which ha, e b e come by-words wherever World War Veterans foregather now and will probably always remain trademarks, to speak, of an association they will never forget. "Jimmy" Drain, the National Command er of the American Legion, is on hand to pledge the organization to service, to a constructive programme of Americanism. One of the forceful speakers in the entire United States, be vehemently de clared at the out et that he would prefer seeing one hundred members of the Legion in there for what they could do and give, rather than a million in there for what they could get out of the country. "There are 30 000 men who fought in the war, who are now in hospitals," de clared Commander Drain in his st. Augus t ine address. "The American Legion stands in the po sition of an advocate for the 1080 ACRES With 2'/z Miles Frontage On BOTH SIDES of the Tamiami Trail Four Miles From Fort Myers in the Direction of the City's Crowth Facts-Subd i\'isions within s ig h t of this tract op e ned and s old this winter. Not enough dev el op e d lots in Ft. Myers at the presen t time to ac commodate 8,000 peopl e Tamiami Trail is the most talked of road in Flori da Tract lies within easy d i stance of Atlantic Coast Line Railway and Barron Collier's new railroad. MUST HAVE QUICK ACTION The Price Will Surprioe You Jol-vlson-Powell Realty Co. r:J'ortj'{ljer.t ,71orida.


PENSACOLA PENSACOLA OPPORTUNITY PENSACOLA Wher e Springtime ia AJmoat Perpetual Avera g e Temperature for Year 67 Degrees Pensacola., Florida Metropolis of West Florida B ird' aEye View o f C i t:r O verloekinl' Ita M al' Harbor W atr Front 1900 City Lots w i thin One Mile of Heart of C ity, a s shown by arrow on cut, wiU be sold as a whole to first acceptable buyer. T e rrna can b e arranged. Tele graph or telephone for appointm e nt to g o over tbia property. M A X E N T C 0 R P 0 R A T I 0 N, 0 w n e r s American National Bank Building. PENSACOLA PENSACOl.A PENSACOLA There's Only One Florida ACREAGE FARMS GROVES HOMES BUSINESS PROPERTY ---Only One Lakeland And Onl y One GOL

LANDS To Investors, Speculators and Realton: WE have several hundred thousand acres for sale in Dade, Palm Beach, Glades, Highlands, Oseeola, Collier and Charlotte Counties. Lands are still cheap, but goinc fast. We have tracts from one section to 100,000 acres. WE HAVE THE PRICES Pierce & Stevenson Wholesale Landa Exclusively 307 Firat National Bank Buildinc MIAMI, FLORIDA WHEN. IN MIAMI Consult us for advice the same as you would a specialist in any other profession. ACREAGE AJ>,.wbere In Florida, In lara: or omall traeta, oultable for ao,. purP<> Write me for detailed information. T.B. VANDERVEER Aaooc late: M D. Mor .. 101 S, E. Firat Street M iami, Florida TAMPA DRUG COMPANY Wholesale TAMPA, FLORIDA ORLANDO, FLORIDA wounded soldier; no matter how just a court may be, a man needs an advocate before it. So stands the Legion before the American people. "There are approximately 30,000 orphan children, and 5,000 of these are depend ent orphans. Shall these children pay too high a price because their fathers paid too high a price?" James Morris, the retiring State Com mander, offered a trophy cup for the post showing the greatest eivie accomplishment during the year, and this was won by the Palatka Post, for conducting a free clinic, both medical and dental, for the indigent. The Miami po t won the membership cup for the year. Their snappy Bugle and Drum Corps, in distincth e uniforms, was a striking feature of the Convention and parades. The various musical and march ing organizations of the units will be on hand at the National Convention to be held i n Omaha next Fall. The Sarasota Post, Jed by Bryan Pem berton, was outstanding as radiators of good cheer, and were, as the .saying has it, "the life of the party." They proved to be facile producers of jazz music, and interpolated remarks of the speakers with good-natured bon-mots. A Kiss For Kitty (Continued from page 50) p ai nting," I remark. "What's that got to do with the price of glory?" he demands. "Your perspective is out of joint, broth er," I tell him. "Let your occulist fit you up with a pair of 'disinterested' lenses and see if it don't work wonders with your vision." Disinterested? Ha I" "Make it a double 'Ha!' anC: lend me one of them," I suggest. "What's next on this Neptune arty program?" "As far as I'm concerned," Hart re marks, "the band can start playing 'Home Sweet Home.' And the shorter they play it, the sweeter," "At least, they can't accuse you of being s elfish," I remark sweetly. "Just like you," he says "to call me something with the word 'fisk in it. And you're not wrong at that." "Well, now that the question is settled," I reply, "let's try to get some kick out of the evening.'' But when I said 'kick' I didn't mean the kind that these other babies were lick ing up. There was so much of the real stuff flowing in the ,icinity that if Mr. Volstead bad happened into the abode he would have started looking around for the scraps of his infamous Act. P ersonally, I make a point to steer clear of the stuff and I notice that Hart doesn't seem to be on the field for any Falstaffian honors. There's much more fun looking down and laughing than looking up and emitting a foolish giggle. Among other interesting things on the Dunbar ranch, is a Mrs. Murtell who, judg ing from her actions, thinks she's a mar velous substitute for a distiUery vat. Ab sorb? Why, that party could have com manded a magnificent salary on any stage in the country for her disappearing act. Herman the Great, Thurston and Dante would have given millions to learn how she achieved her "Now you see it, now you don't" stunt. To say that I was fascinated would have been putting it milder than Florida's climate. I'm sitting with my eyes trained on he r when Hart edges up to me. The sight she offers is enough to make him forget his scrap with me. "Wonderful!" he exclaims "I would like To Form Syndicate I have options on several valuable tracts, requiring more money than 1 have availableOne of theoe ia a fine tract of nearly a aection, doae in to Ft. Lauderdale, hirb and well timbered. Ripe for aubdiviaion now. Rock road two aidea. Want to wholeaale in 10. ec:re trac:ta. Purc:haae pric:e $500,000, 1 5 90 daya-releaae dauoe on pre liminary c:ontract. Properly financed will make halfmilli<>n profit. ia a lot aubdiviaion, 137 Iota, joininr Ft. Lauderdale. $100,-000. $20,000 caah, balance monthly ao aalea are made. Would also like to help organize local syndicates, capital $5,000 up, and act as broker. Have .select lists of Everglad e s lands near Ft. Lauderdale and Miami, Homestead-Redlands district, subdi vision acreage and wholesale tracts. Will buy any small, well located acreage, if priced right. Have operated 16 years in this sec tion and know values-communicate with me-E. A. KELLETT Phone 3504 129 N. E. Second Ave. Miami, Fla. NEW PORT RICHEY ON THE GULF A thriving little city, just 4 5 minutes' drive from Tampa over ex cellent paved highways, and has rail road service and every modern eon venience The site on which little city is built is one of the most desirable in the s tate, at the junction of the Gulf with one of Florida's most beautiful Buy Homuitea, Buaine'" Property, and Acreare here now-nd watch your pro6to rrow. Write or Wirt F. I. GREY REALTY CO. New Port Richey, Florida


WE BELIEVE FORT MYERS IS THE Safest AND THE MOST Profitable INVESTMENT IN Florida TODAY Write us for information or visit BARNWELL REALTY CO. Main Office FORT MYERS, FLORIDA Branch Office ST. PETERSBURG, FLORIDA "Building and Selling Fort Myers Every Day."


Page Missing


RUSKIN On the Inlet Twelve mila east of St. Petenburg. Twenty mila touth of Tampa. Twenty mila north of Bradenton ud Saruota LOCATION VALUES STAY A YEAR -YOU'LL LIVE HERE Paul B. Dickman Co. Rutkin, F1orida C1ydQ dlenn Com UlOY. FRAMXl.\MS't Your Story 11'\ Ptcture$ leaves not untol<1. 800 ACRES In The Heart of Fairy land A Mile of Waterfront On Magnificent Silver Sprinp River Six miles from Ocala, Marion County, tbf: Geographical and Highway Center of Florida. the 2,500-acre tract purchased by Chas. K F aukhauser of New York and E. B. Over shiner of Chicago, with their associates. including several leading bankers and business men of the East and West. Mr. Faukhauser stated that de velopment of their tract will begin at on-ce. Improvements will include a fireproof hotel &n 18 hol e golf course, a modern club house, a Aying field and establishment of passenger and commer cial air transportation, aCC4":"ding to preliminary plans for this, the Largest Inland Development ever projected in Florida. Think what a development of this class and magnitude will mean to this 800-acr e tract of ad river front property. The Opportunity of a Life Time-Grup IL Price $250 Per Acre Subject to Prior Sale For Sale By Owner Box 1701 Tampa, Fla. The Evening Independent The Sunshine Paper CiYeo away ito eatire drculation,, abaolutely fr .. to everybody, every day t .. e 1un doeo not tbilae on St. Peterabure. Tlae record ia 81 friuu .. in time a year. The SUNSHINE PAPER reflects the atmosphere of the SUNSHINE CITY, which it named. Delivered daily w any part of the United Statee one year, $6.00; six months, $3.00; three months $1.50; on e montb, 60c Weekly or "Saturday Mall" Edition: One year, $1.60!" aix months, 75c, in advance Canadian and foreign postage at the rate of 62 cents per year additional. 85


86 DR. J. C. SIKES Dental Spec ia lis t The best in Denti try is none too good. Have your dental work done by a Speciali t. It Costs No More WE MAKE TEETH THAT FIT AND STAY PUT. We use the b t material that money can buy. Telephone 74-667 Office 202 Ferlita Bldg. Corner Franklin and Twier TAMP A, FLORIDA TAKE THE ELEVATOR WE SAVE ONE-THIRD BUILDING COST Apartmenh Dormltoriu Hotelo Bunralowa For Information Write Murphy Door Bed Co. 204 Peachtree Arcade Bide. Atlanta, Ca. DEAR FOLKS: I have been here quite a while now and doing good bu.siness. Will you trade with u ? Buy one of our cheap lots or a mall home. Nuf Sed. DAN MORRIS St. Peteraburg Florida ACREAGE INVESTMENTS Every traot In laot mo.Dtb'o luue of Suniland aold and one reoold at a pro11t of over one buodrN thouaancl dollau. failed to t .hat money b:r not t& qulok action. Hne are a few mon abu:ra. you II)Uat MOVE if ) "OU eXPeCt to aeeure one:. Do write or '!'ire me at onee: 113,000 acrea in Weat Flonda, well located. li'OOd all'ticultoral aoil: near bill' d ,.elopme'OtO. Prlee. u.&o: terDU. 56 000 acreo in Weat Florida; all 11rat-clau tuff praetieally no waa.te land; well Price, S4. 60 an aere; terma. Both tho .. tract& are well worth no 21 000 Weat Florida; railroad on traet: good farDU all il: land worth double price uked. Prtce, U an acre; good t6mo Must take quick aotion on thla. Pnee will aoon 4 000 up to city limit& of faat gro;;/n aelt:r of oevoral thouaand. AdJo!ninaland oelling for more than three timeo prlee aolred for lhio tra.ct. Can deliver thl for an aere. Quito eonalderable of It near enoUll'h elt:r to make aubdhlaion property J. F. STEBBINS "The A erea&e Man" Suite 301-303 Ferlita Bldr. Box 2945 Phone 3580 TAMPA, FLORIDA From the present outlook it seems a if my chances of bagging Hart for a stack of smackers are about nil minus. In reality, almost any other time would have done as well but I had set my mind that tonight would be THE NlGHT-and that was practically the same as signing a d eclaration of war with Kid Kismet When I made momentous deci ions I don't add: "Barring accidents." There isn't an accident on the calendar that I That's the kind of corrugated hairpin I am! Well, as oon as we strik e the water, it's a cinch this party wasn't conceived for swimming purpo ses. For every four orne of guests there was provided a eparate fioat. And on each tloat was an assortment of Binlini tanglefoot that would have furnished the liquid props for a theatrical troup that played nothing but Ten Nights in a Barroom and bad its route for a whole laid in the Sahara Desert. llfor eo er, I don't think it was entirely due to chance that Dunbar and Hedda La Belle were swill -partners of I and Hart. Ou t of a possible twelve tloats it sure was fishy that they had to pick on ours. I'm nothing i! not consistent and I hold to the line of action I had laid out in the earlier part of the evening namely : to steer clear of the cup that bleers. And this in spite o! the repeated trials o' Dunbar and his film friend to get me to ease up to a cozy litth: jag. The fact that I and Hart are safe doesn't affect the other two. The La Belle creature was approach ing the noisy stages of her performance and Dunbar was starting to get affectionate. Once or twice be tries to engineer me into an informal necking party right out in the open and the only thing that prevents Hart from getting booked on a charge of murder is that he already has his hands full fighting off the La Belle dame whose evident aim, if appearances mean anything, is to get ltim to pledge his future freedom against her woozy charms. Old Sol hangs on to his job as long as might be expected of ltim but before the water babies have finished their alcoholic plunge he pull s a Brodie at the sky line When twilight is settling down on us, Dun bar, who probably figures that he's wastin& his time in my company, announces his intention to visit some of the other tloats I'll say this much for him-he makes one try at getting me to tag along with him but when I turn him down cold he drags Hedda La Belle off so that his tour won't be a solo. Left alone with me, Hart climbs up on the tloat and gives me a hand t o climb up beside him. We sit for a while in 3il ence with our back to the noi y crowd and watch the sky in the west turn from an infuriated red to a velvety iolet I'm not much on this poetical stuff-the only two poelJl.s that I could say I really like being Dunga Din, which I suppose you've beard before, and An Old Sweetheart of Mine, which prob ably you haven't--but s omehow or other, sitting there next to Hart and watching what a wiz of a lighting artist Ma Nature is, I get a sort of peaceful, dreamy feel ing and a sensation in my head like you experience when you're i n an elevator that is trying to cover the distance from the roof to the ground floor in nothing, flat. And when Hart reaches out for my hand I know he's got the same kind of itch. "Kitty, you're a peach of a pal," he says softly. "I didn't realize how dear you've grown to me until I see some other bozo stepping on the preserves that I thought belonged to me." Poetry is all right but I just can't let him get away with somethin g like that without a ladylike r eb uff. ACREAGE 4280 acres i n solid body, four million fee t timber. GOOD TITLE $8.00 per acre Half cash. Bal ance reasonable. 40 acres 1900 feet beautifu l lake frontage: $225.00 per acre. 10% commission. Beautiful forty-acre country home. frontage on Highway. $13,000.00 underpriced at $37,. 000.00, regular terms M. W.MOORE P. 0. Box 495 Dunedin, Fla. Everything in Real Estate FLORIDA LANDS 100,000 acres Central Florida $12.00 an acre 100,000 acres north Florida $7 to $8 an acre Smaller and larger acreage all over the state at lowest market prices. Wire for reservatioM. De posits required. Graham Securities' Co., Inc. Tampa -:-Florida Ownera and Arent& Owners of Florida Land We will buy from you or sell for you. Write or wire E. A. Kellett 129 N. E 2nd Ave. Miami, Fla. In writing to a dvertisera please men tio n SUNILAND Maga;j;ine.




Investigate this sound investment field with its high per capita wealth, great public improvements, steady population growth and tractive, prevailing interest ratea. ,..,..,. ,.,. 9irst 8x FJ.'ler ... CkveLuul. free, de-D. o D s D ... lafety... are secured by First Mortgagee on income-paying businesa property @conservatively appraised at ap proximately twice the amount of mortgage loan. Bonds are under written and protected by Filer Cleveland safeguarda. References: All Miami Ba.a.ka. T!!!f}LER-BLEVELAND New York uoa a..u.,.. BU.. Mlaal, Fleo-Wa Ololeqo OCEAN FRONTAGE aN our Specialtie Ft. Lauderdale Viciuity ia our Field The World IS OUR MARKET In this fast growing section of Flor ida, where mill i ons of dollars have been invested in the past few months, we have fast moving properties of real merit, and invite your inquiries regarding reliable investments on the South Florida Coast. BLAND & DRIGGERS Ocean Front SpeciaHata Ft. Lauderdale Florida OWN YOUR HOM IN THE LAND OF SUNSHINE AND ENJOY YOUR LIFE NOW A rood, livable bungalow amid ideal can now be had at this record-breaking price due to the operation of Florida'e gTeatest housinl" plan. Write today for descriptive data. EDGEWATER HOMES COMPANY O.partaeat A SOS Tampa Street, Tampa, Fla. "You might mean ll ell, brother" I tell bim. "But I can't .see any be tween me and jam." "The preser, e s l bad in mind haven t anything to do with jam," he replies, ''al though the) are mighty sweet to consider. The day that I met you certai n l y was a lucky one for me But I haven t been taking ad,>antage of it. r, e be e n going asleep at the switch." Meaning which" I inqu ire howe ver clear his meaning is to me and I can' t say that I exactly disagree with him. "I've been treating you merely as a friend when 1--dammit can' t you see w hat I m driving at, Kit 7" "Hart Hamilton Nelson; Don t forget that you're in t h e company of a l a dy and don't g e t mushy," I ad, i s e him, alth ough I'm hungering for a little affection. "Mu shy? 'Would you call it mushy if a thirsty man a s k e d for a sip of water? Would you call i t mushy i f a starved man b egged for a crumb of bread? Doesn't love mean any more to you than just a stupi d t erm-mushy?" The twilight bad d eepened considerab l y in the last few m inutes. The skyline was an indistinct blur in the distance. Certain members of the party, probably feeling secure in the semi-darkness, were getting neisier and noisier. I knew they weren't paying any more attention to us than a mummy pays to a flea that lands on the bridge of his nose. And the Nelson hom bre was exactly at the right pitch for me t o get results. "Love?" I repeat after him. "I woncier what it means to you?" "A great deal, Kitty," he says qui etly. "More than you realize Mor e than I can tell you. Do you doubt me?" One of Hart's arms encircles my should ers and draws me towards him. I don't struggle when I see his lips moving i n a direct line to mine. Instead, I turn my head a fraction of an inch in his d irecti on so that he won't have to fumble the khs wh e n he g ets i t. His face is so close to mine that I can feel his warm breath on my cheek when my jinx steps in. I'm only a second away from Heaven but in that second somebody lets out a shrill scream that busts up the whole performance that I and Hart are about to stage. Twisting out of the half-Nelson he's got on me I turn around just in time to see a woman go down in the water. She's about two hundred yards from the reat of the crowd but not quite that distance from us. She sinks fighting and that gives me a chance to see who she is. Mrs. Mur tell. Evidently trying to show off her swimming ability before the others when old Davy Jones reached up for her. "Sharks!" gasps Hart. "Sharks, me eye I I reply, jumping to my feet. "Booze!" And that I plunge into the water. I m not m a second when I hea r the "swoo sh" of another body striking the wa te r and know that Hart hasn't wasted any time in following me. I rise to the before he doe s and start strildni' out m Mrs. Murtell's d 1rection. But Hart's stroke is stronger than mine and he reaches her before I do. As might be expected, she puts up a fight that would lead a mere spectator to be lieve she didn't want to be saved. First of all she trie s to push Hart away from her. Hart doe s n t use any brute force on her but he does manage to get past her guard. I bear him yell in her ear: "Don't be afraid; I'm here to help you." This must have penetrated her alcoholic haze because sbe immed iately stops her to hold him off. The only trouble is, she Your Town Needs A Band We are experts in equipping and organizing brass bands. Can fully equip a band and furnish instruc tor and leader. Every progres sive town ehould have a band. Write for eataloguea and full particulars. M. L. PRICE MUSIC CO. Diatributora for C. G. Conn Band lnatrumenh Tampa, Florida BIG ACREAGE In All Parts of Florida Priced from $1.00 per Acre on up Small Farms and Groves City and Suburban Property HERNANDO REALTY CO. Brooksville, Florida Quick Results! auured on aalu of propertJ' ll&ted with ua. Send deacrlptlon todaJ' If J'OU ant to adl. M. D. M 0 R S E 101 S. E. Firat St. Miami, Fl.rida SEE MR. COSGROVE St. Peterburg, Florida FRED A. LONG Contractors and Deve l opera Equipment and Machinery 22 Laura St., JACKSONVILLE, FLA.


St. Bay "Florida's All-Year Paradise" Qigantic PROFITS to Those Who Buy Acreage Here Today! Introductory Price sso Per Acre in Units of Forty Acres TERMS: One-Fifth Cash Balance 1-2-3-4 Years Interest 6 Per Cent 859000 Acres ol Natural Beauty Of course you can buy in F lorida with your eyes shut ;nd make money. But why buy blindfolded, when with open eyes you can SEE OPPORTUNITY-SEE-BIG PROFITS. St. Andrews Bay acreage is a safe, sound, investment opportunity that live-wires quickly recognize. Investigate, ask your broker about it. then act quick to assure yourself of one or more units. This acreage is situated near big commercial centers, and of sound-commercial itself. Here the Satsuma, first orange on the northern market, grows. Thriving farms are all around. To the sportsman it is ideal. with deer, bear, fish, and other game in abundance. Panama City, St. Andrews, Lynn Haven, and Millv i lle, are four fast growing cities, each a guarantee to the safety, and soundness of your_ investment. Two run through the property and two railroads connect it with northern markets. References, any Bank in Miami. Title approval through Price, Price & Neeley of Miami J. s.-BLAIN "'The Live Broker" 211 N E. First An. Phone 3383 Opel) Eveninr Until 9 : 00 P. M Broker s Prorected Clip and Mail at Once J. S. BLAIN, Miami, Florida. K i ndly r ese rve me .... .... ----------traeta of St. An d r e ws Bay Country acreage for which I e nclo s e check for 20% of purchase price. Balance to be paid in from 1 to 4 I years at 6 % interest. Sign e d --------------------------................. .. ........ Address .... ... .... ... .... ......... .......... ............ .. 89


OCEAN WAVE-"A woJiderful plaJ' outfit." EVER WEAR The name tells a true story. Noted for its safety, durability, beauty and playability. Real fun and dandy exercise in every outfit. Write for complete catalog of all steel, galvanized equipment. AI.o Cyclone Fence Circle a Portable Bleachers. KING FENCE COMPANY P. 0. Box 2903 Tampa, Florid. a Lineohu Fordaona "Perfac:t Ser'llice AUTHORIZED FORD DEALER FRED FARISS Pbonea 4245-3294 l 701-3 Franklin Streat Tampa, Florid 90 ACREAGE That Ia my SPECIALTY-Anywhere on Pinellu Peninsula. I know the County. F. DREW LEWIS, Clearwater, Florida FLORIDA-The Land of Flowera: no State lneome or tnherltanee taxea ever. TAKPA-P'lorlda'a La,. .. t CltJ', UU State Canaua. Send to

Miami Buyers' Guide BONOS AND MORTGAGES 8% GOLD BONDS Double aecurity for every dollar inveated. Free booklet. Southern Bond & Mortgage Co. Incorporated ELECTRICAL SUPPLIES CONTRACTORS-DEALERS R.anaea F i xture& 8 N. Miami Ave. HOTEL Appliance& Suppliea Phone 3024 Your ComFort W R. Bevier, MIT. HOTEL T A-MIAMI MIAMI, FLORIDA j &mi Commercial Hotet Open all Year. Cleall, fortable Aecommoclatlona at Moderate R.t.tes. MAPS ow l..cKatioa Subdlvl ololl aJ>d Road Map of Dad &D.d Browarcl CoW>ty, Key lcale: 1 l:ncb, 1 mile. New EditioD City of Mlam:i kop Ready. New Map Broward Couoty. Scale 2 che, 1 mil. KARL SQUIRES 11133 207 Boclforcl j __________________ __ __ ___ REALTORS REALTORS EDWIN W. FISKE REALTOR 0 300 South M iami Avenue Te.lephono 8571 MIAMI, FLORIDA New York Officu 13-14 Depot Place MOUNT VERNON, N Y. EUGENE PA ITERSON AGENCY REALTORS We Buy, SoU or Aet Ao Your Acent In Any Kind of Realty Tranoaction Call, Write or Wire 207 Hahn CAUSEWAY REALTY CORP. 19 N E Seeoncl Avenue Miam. i Florida Member of Miami Chamber of Commerce ancl Mhuol Realty Bd. REAL ESTATE EMERSON REALTY CO. 21 N .E. Firat Avenue Complete Real Estate Service In All Florida See Our Paae Ad. in looue WE HAVE OR CAN CET For You Any Kind of Property In A n y Part of Florida Write Ua Today M. D. M 0 R S E 101 S E. Plrot Stroot Miami, Florida Owners, Subdividers, Developers Local and Foreip Propertie We Handle Every Phue of Real Eatate. Larl'e Acreaae Tracta a Spoc:lalt y Look for Our Half.Pare Ad thio luuc. Phone, Write or Wire Walloer-Haynes Realty Co. SERVICE-EFFICIENCY-RELIABILITY 88 N. E. Sec-cl St. Phone 4897 MIAMI, FLORIDA REAL. EST ATE ON GRATIGNY BOULEVARD a Beaut:ful Plaer Thi.rcl St. 91


9 2 GOLF BALLS At Half Price Equal to New Repaint<

Skinner Gas Maker Where the gas main ends the Skinner Gas Maker begins. Build your home wherever your fancy dictates and we'll give you gas at a lower cost per thousand feet than you paid for city gas. Electric Refrigeration Here is a practical, dependable equip ment, that makes a gas that is hotter, cleaner, and less expensive than city gas. It is a eas made from gasol ine in a car buretor buried i n the ground outside. A small fan drives air into the carburetor which out in the form of gasol ine gas. Gas for cooking i s much more satis factory than electri city kerosene oil, coal or wood. It is instantly available the minute you turn it on. It is intensely hot and cooking starts at once. When through your expense stops. The Skinner Gas Maker should go with your home. It will save your wife a lot of time and a world of work and incon venience. Write us for illustrated booklet "The Home Made Convenient" or see the Skinner man if he's handy. Saves a Lot of Time and a World of Labor. Connect the Servel Electric Refrigerator to your e lectric light socket and it's ready to operate-there is no p lumbing to do, no drain pipes to take care of, no wet floors to mop up, no ice man to clean up after, no trouble, no worry. Servel makes a crisp, cold, dry atmosphere without attention. Then why bother with ice and all its inconveniences and trouble. It costs you more, gives you less for your money and doesn't refrigerate as well as the ele c tric refrigerator. Write us for illustrated booklet or see the Skinner man if he's handy. SKIMMER SKINNER MACHINERY COMPANY DUNEDIN, FLORIDA DISPLAY ROOMS : St. Peterabur .. ............ ................ IS F loYida AT<

94 Money-Making Acreage Tract 13.000 acres fine, high, well drained land i n heart of fastest developing section of Tampa ter ritory. Lies less than 20 miles from Tampa over hard roads; 200,000 population within 20 mile circle. State Road No. 5, (Tamiami Trail), crosses tract from north to south, giving II miles frontage; graded county highway crosses east to west giv ing I 0 miles frontage. Two miles frontage on S. A. L. Ry.; two miles frontage on deep, spring fed lake. I 5 Vz million feet timber. Is fine type upland pineland; smaJI part is hammock. Adjoining well developed truck farms and orange groves prove soil quality. Much activity near by. Price $45 per acre which is below adjoining land; price has not been in Rated by speculation. Should easi ly re sell within sixty days at $1 0 to $15 per acre profit. $25,000 earnest money on contract of sale will tie it up 30 d ays. Is readily accessible and ea. sily shown. Wire or phone Mr. Schubert with Jones-Blank Realty Company, Inc. 202 Madison St. Tomp&, Fla. Phones 383 2 And 3872 Snubbed At a me eti ng of a woman's club i n M i ami a member rose t o spea k and t he presidinr offi ce r said: "The chair does not recognize you Misa Jones, sit do wn." Miss Jones sat d own, but not until she had said: "Why y ou stuck-up thing. I was intro duced t o y ou only las t week." You Never Can Tell A Sarasota automobile salesman had aa a prospect a Northern banker. In his sell ing talk he dwelt particularly on the ear's pickup. At wh ich the banker stiffened and said icily: "Neither myself nor my family are in terested in such things. Good day, younr man." Some Appetite On the station platfonn of a littl e Florida town a f riend of ours recently ob served an old darkey stand ing guard over a delapidated crate housing an ancient billy goat. The go a t was c he wing on what seemed to be a rathe r stiff piece of paper. The gentleman spoke to the dar key: "Hello Sam." ''Yass, su h, mawnin' suh "Where are you sending the goa t Sam?" I doan know, Bo ss; he done et up the place whah h e goin' at." Even Aa You and I Down in t he Everglades of Florida there llved a young man who never had a chance. Handicapp ed by poverty, he had little op portunity to secure an education. By an almost superhuman effort he secure d money enough to take him to a Northern city, where he secured a j ob in a grocery store at $15 a week. The hours were long an d t h e work w as hard. But he was determined to forge ahead in the bu siness world. To that end he set about securing an education. He attended night school and late r to ok a cor respond e nce course i n salesmanship. He studied long and hard and burned much midnight electri cit y. He is s till working for $15 a wee k An Object of Pity A rich tourist, motoring through north w es t Florida near Tallah assee n oticed a disconsolate l ooking old fellow sititing by the roadside in front of his cottage Scat tered around him wa.s the sim ple furniture of the humble home. "Poor o l d s oul," the visitor said, signall ing the chauff eu r to stop the car. Ex tracting a banknote from his wallet, the wealthy motorist ask ed: "What's your trouble, old man, eYicted ?" "Nope," was the mournful reply, "old woman's One Mile Square Tampa--spli t by railroad, and containing a beautiful fresh water lake. Ideally located for subdividing into 1 6 forty-acre farms and groves, which would now sell for more than double price asked. All property offered or controlled 'REAL... ESTATE TAMPA. FLORIDA


40 ACRES m Inter bay Peninsular This forty-acre tract lyina HIGHandDRY Fronta on Broadway In lnterbay Peninsular just three quarters of a mi l e west of Two Pines Subdivis i on NO WASTE LAND In This Forty Acres A subdivision of this tract a t this time would be in keepina For price and terms, call 01' see Beckwith & Warren Company REALTORS ''Eatabliahed 1887" Pbon 2658 First National Bank Buildifl8 TAMP A, FLORIDA The Aaatomy of A Northern visitor rushed from the F.E.C. t rain, wh ic h had stopped at the water tank, to a small cafe across the tracks to get a bite to eat. ''Got any soft-shell crabs," he barked nerYously at a portl y negro waiter who was slowly approachil'li hjs table with an ambassadorial air. The servitor replied in an unftu.stered aff irmative and after a col'latderable delay brought forUI the desired F\orid!l delicacy. the unmoUifted patr on ob-ael"\ ed, "these crabs are very small.'' Yessuh, they appears that way." "They don't smell very fresh either." "Well, tub, in that case I cons iders it 'stremely fortunate that they is so very small." A Profitable Quandary A steady, lugubrious dov.'llpou r an hour before the sale had thinned the crowd down to such a amall numbe r that the auc tioneer despaired o! selling any lots that day. Even the bland i shments of the brasa band and the offer o! a "Free Ford" and u$50 in rold" faile d to stimulate the in terest o f buyers and the stumpsalesman waa at the end of his wits. Finally a certain parcel of lots alonr a Jakdront was offered as a last inducement. then only one bidder spoke up. A beknickered youth who was ob vio u sly a real estate agent himself. To the auctioneer's astonishment the young fellow kept raisi11g hls own bid until the figure had reached $10,000. At last the nonplUS!!ed auctioneer leal'led over the box and demanded l n a stage whisper. "Say boy, what's the matter with you." "Notbinr, at all," the bri11ht vouth plied. I 've got two y:o&) ing me a commi ssion to buy these lots and I can't dec id e which one I'll let own them." In Miami, Neal" Bimini Mrs. Chase Henry prided herself that she knew bow to handl e m e n Having bee n married twice before it is to be presumed that she was justi fied in tbe boast she made upon takinr Cbase for her third spouse. One night ber husband returned just before dawn, noisily addressing some object in the hall. "What's Uie matter, dear," she called dovm to Chase. "Trouble ish," he a nswered "there's two hatracks down here in thish hall and I don't know whish one of th e darn things to hang my hat on." Mr s. Henry laughed indulgently and called in soothing tones: "But, darling, you've got two hats, haven't you. Just hang one on each rack and come up to b e d I know you must be tired." Aa Emer,ency In Gain esville they teU t his one on one of t h e university' s most erudite profs: This certain educator was o'er his ears in e:xaminaiton papers one night when his wife called to him in his study: "Oh, We s le y, Baby has swa llowed all the ink in the ink-bottle! What shaU we do?" "Write with a pencil, my dear, I suppose,'' he called lan qu idly to his mate as he marked an "E" on a freshman's quiz paper. Spray-that your fruit next seuon will run more to brighta and fancy for quality and texture Orange Belt Brands uQuality Fertilizer for Quality Fruit'' Eighth floor Citrua Exchange Bldg.-Tampa florida


UNUSUAL Acreage Investment Opportunities Lowest Prices 22,000 ACRES IN A SINGLE TRACT On Railroad and Paved High way, Just Six Milea From Lakeland The heart of the richest and faste st growing sectio n in Florida. The soil is of high and rolling cut-over pine land, with several large lakes. Has railroad bordering on east and west, also paved highways. This is an excellent in vestment, at thirty dollars per acre, as acreage is selling from fifty to one hundred dollars per acre, adjoining. "WORTHINGTON GARDENS" Five-Acre Tracts Eighteen Miles From Tampa Bordering on Paved Roads $400 to $750 Per Tract E lect ric lights, telephones, n ice homes, good roads, fertile soil beautiful lakes and streams, wonderful fishing and hunting. just a modern Paradise for you. 640 ACRES JUST NORTH OF TEMPLE TERRACE The Most Attractive Acreage Offering Near Tam;>&. T T h is high, dry, rollins tract is bordered by the $4,000,UOO.OO. tract now b ei n g developed by the East Coast Syn dicate. Roads will be built and high class development will soon be under way. Then pri ces will soar. Get in on the ground floor. Buy this tract now. at less than one third its actual value. Be One of the Thinking Investors of Today Who Will Realize the Certain Profits of Tomorrow Your Terms Your Prosperity BOB WORTHINGTON 511 liz Franklin St. Real (Cracker) Estate Tampa, Fla. Phone 2115


Your Safe Climpe .. of tbe P-rte .. Manor SactioD, Daytona Profits Here as Florida's Are as Climate! throu&hout the country. winter residents who were fortunate enough to property in Daytona Highlands during the past season, are singing the o'J tnis greatest of all F1orida' s investment possibilities. Real estate in Florida cannot be compared to real eetate in any other section; what seems like inflation will prove to be a low price tomorrow for the demand for Flor-. ida propert)l grown by leaps and bounds. ; A golde.Jl harvest hae been reaped by early investors in Daytona Highland. ud atill more fabulous. profits are po11ible today. Whether you seek a homesite or ioveatment. climate or bua,ineaa opportunity, health or pleasure, your profits are assured and your fondeet hopes are certain of fulfillment in Daytona Highlands, lese than two minutes from the center of Daytona. Queen City of the East Coast. DAYTONA Suburb of Hills a.nd,s BRAN CHESs TH TRA YLORS OF DAYTONA JaduoDville OrlaDdo St. Sal .. Aaeat., 214 Soutb Beada Str-t De LaDd Palatka New SmyrDa Daytoaa, Florida DaytoDa Beach SaDford Euatia St. Cloud Tallaha .. ee Atla11ta, Ca.

PAGE 100

City that. 'dvertisinff built 0 invites the Associated Advertising Clubs tJ fh;fVrld to come Ill ....... ., .. e-M,. '"-"";;.-Continue "Advertising as a Means of W odd Progress .. through a Sunshine Convcn tion Florida i n 1926 ....... .. .... .-,....... \a .... .... a.e f \M Werl'. J ceo,.U .... t t ..... --


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