NCA Cave Talk NATIONAL CAVES ASSOCIATION MARCH 19, 1975 Barbara MU:150n, Coordi.nator' 1026 I3aJ.m:)ral Drivt'l Signal Mountain, TI-J 37377 (615) 886-2995 MID-WINTER MEETING TRAVEL MART SAVING MONDAY HOLIDAYS CANADIAN TOURISTS SURVEY SERVICE DO IT YOURSELF The one day NCA Mid-Winter Meet1ng was filled wLth the exchange of information, discussion and transaction of business as detailed in the enclosed minutes. Eighteen caves were represented and many of the 29 people who attended also attended the National Attractions and Amusement Parks Seminar. NCA Vice-President Roy Davis represented NCA at the speakers table during the opening banquet Sunday nLght and Jack Griswold spoke of the National Caves Assoclation during the Tuesday afternoon seSSlon of the Seminar. As recommended by those attending the NCA Mid-W1nter Meeting, NCA is planning to have a booth at the Discover America National Travel Mart and Conference May 27-31 in New Orleans. John Bridges, who has had much experience with successful booths, has volunteered his equipment and time to assemble the display, transport it and install it at the show. He and Gladys, with other NCA help will man the booth. (Are you planning to attend?) But John needs your help right away. YOUR SLIDES, 8 x 10 PRINTS, AND BROCHURES ARE NEEDED. Please get your slides, 8 x lOs, materials, and brochures (500 to 1,000) to John no later than the first week in May. If your brochures wou't be ready, do send what material you have. A pre-addressed label is enclosed. This is an opportunity to get the National Caves Association and YOUR CAVE before the people who influence the traveling public and who plan many of their trips for them. Phamphlets from the National Council for Monday Holidays are enclosed. Act: Write: As part of an overall study conducted each year, SKYLINE CAVERNS has determined that 7,770 cars from Canada visited their attraction in 1974. At a minimum of two people per car, that's a significant, number of visitors... Indicates advertising directed toward Canada could be worthwhile. Also indicates what a refundable (to U. S. citizens) gasoline tax would do to one segment of our business. Jack Steiner, RUBY FALLS, says 3-M has a travel survey service available. David Cale reports 3 out of 4 visitors to LAUREL CAVERNS choose the self-guided tour even though the price is the same for both tours.
JANUARY REPORTS FEBRUARY REPORTS MARCH INTERESTING FIGURES FOR SALE ON THE MEND BBB CHANGES MEXICAN TRIP RESPONSE WISHING WELL NEXT The news was good 18 members reported increases in attendance ranging as high as 270%, and averaging 92.78%. One cave reported going to a weekend only operation which brought about a decrease of only 30% for the month. Six caves were closed during January. Heavy snow storms in the mid-west brought about decreases averaging 21.59% for four caves. 17 reported increases averaging 111.95% and 4 operations were still closed. March cards are enclosed. Legislative Chairman Gibson provides the following FEA "Energy Market" figures to think about and use when writing your legislators and newspapers. Source of consumption Percent of total Industrial use (direct) 32% Electrical utilities 25% Transportation (all forms) 24% Residential use 14% Commercial use 5% Cars, including police, taxis and emergency vehicles, use only 53% of Transportation's 24%, or about 12% of the total energy consumption. According to DATO research, IIl e isure activity driving" accounts for less than 25% of all the driving in this country. This means energy requirements to nuture the travel industry would be about 3% of the total energy consumption. 2 steam cleaners David Cale, LAUREL CAVERNS. We were all happy to see Clara Heidemann and Floyd Artman at the Mid-Winter Meeting both looking fit. It's good to hear Bob Hudson is making progress. Ken Cagle, LOST SEA, is reported to be recovering from a recent heart attack. RUBY FALL's Tom Erwin, Jr. has been named head of the Chattanooga Better Business Bureau. Jerry W. Hunter has been named Manager of BRIDAL CAVE. Mike Dunlavy writes of an amazing experience he had in Puebla, Mexico during a buying trip in February. Response by President Ford and members of congress to NCA members' letters conconcerning the Ford energy program has been good and indicative of some thoughtful concern. The Wishing Well at FORBIDDEN CAVERNS Yielded $1,200 in 1974. Part went to various service funds for children and part to establish an annual scholarship fund for deserving science students. The next NCA CAVE TALK is scheduled for the end of April with notes about: ecological effects of fire, golf, "Algae-Ban", non-profit food, laser beams, Story in Stone in use, and whatever else you contribute ..
NATIONAL CAVES ASSOCIATION Minutes of Mid-Winter Meeting February 23, 1975 Lake Buena Vista, Florida Vice-President Roy Davis, presiding in the absence of President Anderson, op~ned the meeting with a prayer. Twenty-nine people, representing 18 member caves were present. Also present was an observer from the Canadian Government Office of Tourism. A resolution, presented by Dwight Weaver, opposing the building of Meremac Dam in Missouri was read and adopted as amended. A resolution supporting President Ford's program of energy conservation was presented by Legislative Chairman Tom Gibson and adopted. Also presented and adopted was a resolution in support of the Monday Holiday Law as it now stands. Bob Bogart, MARK TWAIN CAVE, announced the Annual NCA Meeting would be in Missouri 'j~_. .,,.., . on October 14, 15 and 16th. Following discussion of a letter from Fred Conway, SQUIRE BOONE CAVERNS, suggesting the development of "A Story in Stone" into a TV presentation a motion was made and passed authorizing a committee composed of Mark Trimble, Fred Conway and Jack Griswold to spend a maximum of $2,000.00 for the making of such a TV film. The committee was also instructed to investigate ways such a film cound be distributed on a national basis. In discussion of ways of bringing the NCA and the member caves to the attention of the traveling public, Carl Gibson suggested having articles ghost written for some of the major madazines. He also suggested NCA consider having booths at the DATO Travel Mart in New Orleans May 27-31 and at the DATO Pow Wow in Boston this fall. Boths at other major travel shows could be considered. Such booths could be a cooperative effort with NCA paying the booth fee and the registration fee for 2 or 3 members to man it. Tom Gibson reviewed the status of energy and billboard legislation. Jack Studebaker, NCA's congressional liaison man, had been successful in position to the attention of President Ford. Several members said a kit the Legislative Committee would be helpful. He stated bringing NCA's of facts from Barbara Munson announced the NCA directory brochure would go to the printer immediately after the Mid-Winter meeting. She said each member cave would receive a supply of the brochures and that additional supplies could be ordered as needed. Following discussion of means of identifying NCA members, David Cale was asked to bring information about metal plaques and vinyl billboard decals to the Fall Meeting. The cost of providing members with summaries of the Attractions Seminar was authorized. The meeting was adjourned following a round table exchange of information. Barbara Munson, Secretary
FOR IMMEDIATE RELEASE attended the Mid-Winter Meeting of the National Caves Association February 23rd in Buena Vista, Florida. This meeting was held in conjunction with the National Attractions and Amusement Parks Seminar. Sponsored by the Discover America Travel Organization and the International Association of Amusement Parks and Associations, the Seminar brought together representatives of the nation's growing attractions and amusement-park industry. The National Caves Association is composed of the outstanding commercial caves of America. The concern of the cavemen at this year's meeting was the threat of the energy crisis to the travel industry. American tourism, a $61 billion dollar industry, supporting 12~ million employees is especially threatened by the government attitude that the leisure use of private automobile is a major contributor to oil shortages. Statistics prove, however, that oil use by the private automobile accounts for only 12% of oil consumption. Revenue lost by curtailment of travel activities would have a major negative effect on the nation's economy. A Resolution supporting the energy_conservation program announced by President Ford was adopted by the National Caves Association. ~. ns t; t_ ~ ..LQn::i an' (" I." jJu~. ,'.
NATIONAL CAVES ASSOCIATION Barbaro Munson, Secretary.Treasurer 1D26 SA1.MOR"1. DRIVE SIGNAL. MOUNTAIN, TENNESSEE 37377 February 13, 1975 To: From: National Caves Association Membership Barbara Munson, Secretary Subject: NCA Mid-Winter Meeting and Attractions Seminar Enclosed is a copy of the Program for the First National Attractions and Amusement Parks Seminar to be held at Lake Buena Vista, Florida, February 23 26. These Programs have been provided by Mr. Michael F. Sarka, Director, Special Programs, of the Discover America Travel Organizations, Inc., which has arranged the Seminar. As announced in the NCA CAVE TALK, our Mid-Winter Meeting has been coordinated with the Seminar and will be February 23rd, starting at 10:00 o'clock in the morning. NCA past President Carl Gibson, who is a member of the Program Committee for the Seminar, tells us they have a truly outstanding group of speakers from all phases of the tourist industry. At the request of Andy Anderson, Jack Griswold will be representing the National Caves Association at the Tuesday 3:00 PM session. An Enrollment Form is also enclosed for those of you who may have misplaced the one sent with the January NCA CAVE TALK. Hope we see you at the NCA Mid-Winter Meeting and at the Seminar. Sincerely, NATIONAL CAVES ASSOCIATION c/::fc#~~'" ",..J Barbara Munson, Secretary BCMlcr Enclosures
The First National Attractions and Amusement Parks Seminar February 23-26. 1975 Lake Buena Vista. Florida .. 9:00 AM 6:00 PM 9:00 AM 6:00 PM 7:00 8:00 PM 8:00 10:00 PM Registration -Lobby, Royal Inn Registration -Lobby, Royal Inn Opening Reception -The Gazebo, Royal Inn Dinner -Royal I, Royal Inn Welcome Addresses: Frank Hildebrand National Chairman Discover America Travel Organizations, Inc. -Thomas E. Spackman President International Association of Amusement Parks and Attractions Harry B. Chambers President Florida Attractions Association
MORNING SESSION -Walt Disney Story Auditorium (Buses will depart Royal Inn at 8:15 AM) PANEL: "MARKETING YOUR PRODUCT THROUGH THE TRAVEL INDUSTRY" Moderator: 9:00 9:30 AM 9:30 10:00 AM 10:00 10:30 AM 10:30 10:45 AM 10:45 11:15 AM 11:15 11:45 AM 11:45 12:15 PM 1 2 : 1 5 2: 00 PM James W. Hurst "Expanding Your Sales Through Travel Agents" George S. Talmage, President Talmage Tours, Inc., and Representative American Society of Travel Agents "Marketing Through Convention Bureaus" James W. Hurst, Executive Vice President Atlanta Convention and Visitors Bureau, and President International Association of Convention and Visitors Bureaus "Working With Visitors Bureaus" Robert A. Elmore, Executive Director Chattanooga Convention and Visitors Bureau Break "Business Opportunities in the Bicentennial" Walter J. Heeney, Publisher Amusement Business "Coordinating Your Marketing Programs with Hotels" Edward R. Book, Chairman Hershey Estates, and Representative, American Hotel & Motel Association Summation -Question and Answer Period Luncheon Dine informally at your choice of six different restaurants on the Walt Disney World property AFTERNOON SESSION -Walt Disney Story Auditorium PANEL: "TOUR DEVELOP~lENT -WHAT IT MEANS TO YOU" Moderator: 2:00 2:30 PM Harold L. Graham "Motor Coach Tours Can Bring You Profit" Dee Larson, Manager Jefferson Tours, Inc.
MONDAY, FEBRUARY 24 (cont'd) 2:30 3:00 PM 3:00 3:30 PM 3:30 3:45 PM 3:45 4:15 PM 4:15 4:45 PM 5:00 PM 7:00 7:30 PM 7:30 9:30 PM "Tyin9 In With The Airlines" James N. Porter, Manager-Vacation Sales Delta Air Lines, Inc. "The Auto Traveler and Attractions" Robert F. McNamara Assistant Vice President Travel Industry Sales Avis Rent-a-Car System, Inc. Break "AMTRAK and Tour Development" Harold L. Graham, Vice President Marketing AMTRAK Summation -Question and Answer Period Buses return to Royal Inn Reception -Netherlands Ballroom, Dutch Inn Sponsored by: Lake Buena Vista Hotel Plaza Association Dinner -Netherlands Ballroom, .Dutch Inn Address: "How State Travel Offices Can Help Attractions" Frank Hildebrand, Executive Director Texas Tourist Development Agency, and National Chairman Discover America Travel Organizations MORNING SESSION -Royal II,.Royal Inn PANEL: "SUCCESSFUL PROMOTIONAL AND PUBLIC RELATIONS PROGRAMS" Moderator: Lawrence E. Tetzlaff 9:00 9:30 AM "Regional Attractions Associations -What They Can Do For You" Kermit B. Cavedo, President Southern Highlands Attractions Association, and Director, Public Relations and Advertising Luray Caverns Corporation
TUESDAY, FEBRUARY 25 (cont'd) 9:30 10:00 AM 10:00 10:30 AM 10:30 10:45 AM 10:45 11:15 AM 11 : 15 11: 45 Ar~ 11:45 12:15 PM 12:15 12:45 PM 12:45 2:00 PM "Coordinating And Selling An Area" Richard F. Hamilton, Executive Vice President White Mountains Attractions Association "National vs. Regional Promotional Strategies" Jack B. Lindquist, Vice President-Marketing Disneyland/Walt Disney World Break "Regional Promotion and the Media" George J. Meguiar, Manager-Public Awareness NASA Tours, Kennedy Space Center, and Secretary, Florida Attractions Association "Utilizing Public Relations for Profit" Lawrence E. Tetzlaff, President African Safari, and Past President Florida Attractions Association Summation -Question and Answer Period Reception -The Gazebo, Royal Inn Sponsored by: Holiday Inns, Inc. Luncheon -Royal I, Royal Inn Address: "Working Together" Gerald W. Lattin, Dean School of Hotel, Food and Travel Services Florida International University AFTERNOON SESSION -Royal II, Royal Inn PANEL: "PROVEN MARKETING PROGRAMS" Moderator: 2:00 2:30 PM 2:30 3:00 PM Joseph Malec, Jr. "Increasing Business and Operational Efficiency" Joseph Malec, Jr., Past President International Association of Amusement Parks & Attractions and Corporate Secretary and Manager Peony Park "Marketing for Educational Attractions" George F. Wright, Director of Travel Development Colonial Williamsburg Foundation
TUESDAY, FEBRUARY 25 (cont'd) 3:00 3:3D PM 3:30 3:45 PM 3: 45 4: 15 PM 4: 15 4: 45 Pt1 4: 45 5: 15 PM 6:45 7:00 PM 7:45 9:00 PM 9:00 10:45 PM 11:00 PM "Marketing Natural Attractions" Jack C. Griswold, District Ranger U.S. Forest Service/Blanchard Springs Caverns Break "Advertising Strategies" W. Monroe Roberts, III, Director of Marketing Busch Gardens "Group Business is Big Business" George Becker, Vice President and General Manager' Sea World, Inc. Summation -Question and Answer Period Buses depart Royal Inn for Walt Disney World Reception Cruise -On board "The Osceola", an authentic sidewheel steamboat, through Bay Lake and Seven Seas La~oon Sponsored by: Walt Disney World Dinner and Show -Informal evening of good music and fine food at Pioneer Hall, Fort Wilderness Buses depart Walt Disney World for Royal Inn MORNING SESSION -Royal II, Royal Inn PANEL: "ENERGY AND THE ECONOMY Moderator: E. R. Peter Cass ANALYSIS AND PROJECTIONS" 9:00 9:30 AM "Using the Past to Project the Future" Douglas C. Frechtling, Director United States Travel Data Center 9: 30 10: 00 A~l "The Mood of the Consumer" Paul Novak, Supervising Consultant Harris, Kerr and Forster Company 10:00 10:30 AM "Planning for 1975" Tom Hall, Director of Marketing Research Six Flags, Inc.
WEDNESDAY, FEBRUARY 26 (cont'd) 10:30 10:45 AM 10:45 11:15 AM 11:15 12:00 PM 12:00 12:30 PM 12:30 2:30 PM Break "Energy and the Economy -Crisis or Opportunity?" E. R. Peter Cass, Senior Vice President Discover America Travel Organizations, Inc. Summation __ Question and Answer Period Reception -The Gazebo, Royal Inn Sponsored by: Eastman Kodak Company Commencement Luncheon -Royal I, Royal Inn Presentation of Certificates ###### SPECIAL APPRECIATION IS EXTENDED TO THE FOLLOWING ORGANIZATIONS FOR THEIR CONTRIBUTION TO THE DEVELOPMENT OF THIS PROGRAM: Avis Rent-a-Car System, Inc. Eastman Kodak Company Florida Attractions Association Holiday Inns, Inc. Lake Buena Vista Hotel Plaza Association The Royal Inn Thomas Cook and Son, Inc. Walt Disney World
NATIONAL. CAVES ASSOCIATION Barbara Munson, Secretary.Treo.surer 1026 BALMORAL DRIVE SIGNAL MOUNTAIN, TENNESSEE 37377 January 29, 1975 To: From: National Caves Association Membership Barbara Munson, Secretary Subject: NCA Mid-Winter Meeting and National Attractions and Amusement Parks Seminar As announced, the National Caves Association Mid-Winter Meeting is to be held Sunday, February 23rd, 1975 in the Yoeman Cavalier Room of the Royal Inn at Lake Buena Vista, Florida. The meeting will start at 10 O'clock in the morning and lunch will be an informal get-together. The Mid-Winter meeting is being held at this time and place to enable NCA members to avail themselves of the opportunity of participating in the National Attractions and Amusement Parks Seminar starting at 7:00 PM February 23rd and continuing through February 26th. A Preliminary Program and a Briefing Sheet for this outstanding Seminar is enclosed. Brochures were included with the January 23rd NCA CAVE TALK. You will be interested to know Jack Griswold will be presenting the National Caves Association during the Seminar through "Story in Stone". We hope every NCA member who possibly can will be at the NCA Mid-Winter meeting and will be attending the Seminar (if not all, at least part). Sincerely, NATIONAL CAVES ASSOCIATION ~~~ Barbara Munson, Secretary BCM/cr Enclosures
NATIONAL ATTRACTIONS & AMUSEMENT PARKS SEMINAR Royal Inn Lake Buena Vista, Florida February 23-26, 1975 -BRIEFING SHEET -GENERAL The National Attractions and Amusement Parks Seminar is the first educational pro9 ram designed to bring together representatives of the nation's growing attractions and amusement parks industry, and is dedicated to improving the profitability of this industry. The purpose of the seminar is to increase the efficiency, management capability, and understanding of attractions and amusement parks personnel. Jointly developed by Discover America Travel Institute, the educational extension of Discover America Travel Organizations, and the International Association of Amusement Parks and Attractions, the 2-1/2 day session will unite executives of large and small attractions and amusement parks from all sections of the country. ENROLLMENT The tuition for this inaugural seminar is $100 per person. This includes the full seminar curriculum, transportation at the facilities, three breakfasts, three luncheons, three dinners, and a number of receptions. Participation in the spouses' program is $65, which includes all scheduled meals and the opportunity to visit neighboring attractions. If you arrive early or delay your departure, your seminar identification badge will allow you free entrance to a number of attractions within the surrounding area and throughout the state of Florida. Registration will begin at 8:00 AM on Saturday, February 22, and will continue through Monday, February 24. ACCOMMODATIONS Lodging will be provided at the Royal Inn of Lake Buena Vista, Florida, the host community for Walt Disney World. The room rate is $20 per day for single or double occupancy. The cost, with tax, for a three nights' lodging package is $62.40. The Royal Inn has extended this special rate for your early arrival or late departure. Your completed enrollment form reserves a room for you at the Royal Inn, but please supply your arrival date. TRANSPORTATION Upon your arrival at the Orlando airport, a scheduled limousine service will be made available by American Sightseeing International to take you directly to the Royal Inn. There is a nominal charge of $4.50 per person for this transportation, and taxi service is also available for your convenience at the charge of approximately $10 one way for up to three people.
PROGRAM Please note the attached preliminary program which outlines the topics of discussion during the seminar. This curriculum has been developed by a committee comprised of executives now operating attractions and amusement parks. Every subject pertains to your business and will provide you with ideas and opportunities to increase your profitability. To complement your working schedule, a number of pleasing social events are planned during the seminar. An example is the fun-filled Tuesday evening reception and dinner. Buses will transport you to "The Osceola", an authentic sidewheel steamboat, which will cruise through Disney's Bay Lake and Seven Seas Lagoon for an hourlong reception. You will then dock at Fort Wilderness and enjoy the exceptional food and show offered at Pioneer Hall. This program has been designed to stimulate the attractions and amusement parks executive both professionally and socially. Please fill out the attached enrollment form and send it off today. There will be no other event like it this year.
) The First National Attractions and Amusement Parks Seminar February 23-26. 1975 Lake Buena Vista, Florida 7:00 8:00 PM 8:00 10:00 PM Opening Reception __ The Gazebo, Roya1 Inn Dinner and We1come Addresses __ Roya1 I, Roya1 Inn MORNING SESSION -Wa1t Disney Story Auditorium (Buses wi11 depart Roya1 Inn at 8:15 AM) PANEL: "MARKETING YOUR PRODUCT THROUGH THE TRAVEL INDUSTRY" 10:00 10:30 AN "Working with Visitors Bureaus" 9:00 9:30 AI.! "Expanding your Sa1es through Trave1 Agents" 9: 30 10: 00 AM "Marketi ng through Conventi on Bureaus" 11 :15 11 :45 AM "Coordinating your Marketing Programs with Hote1s" 10:45 11 :15 At! "Business Opportunities in the Bicentennia1" 10:30 10:45 AM Break 11:45 12:15 PM Summation __ Question and Answer Period PANEL: "TOUR DEVELOPMENT --WHAT IT MEANS TO YOU" 2:00 2:30 PM "11otor Coach Tours can Bring you Profit" 2:30 3:00 PN "Tying in with the Air1ines" 12:15 2:00 PM Luncheon __ Wa1t Disney Wor1d Property AFTERNOON SESSION -Wa1t Disney Story Auditorium
Cave Talk is a publication of the National Caves
Association, a non-profit trade association founded in 1965
by a small group of private show cave owners. These initial
members sought to bring together show cave owners and
operators from across the United States to promote the show
cave industry to the public, to share information and ideas,
and to lobby for legislation favorable to the show cave