The press was one of the most effective ways for immigrants to connect with their community; newspapers and periodicals disseminated information about native values, American culture, and the immigrants’ connection to both. Tampa’s immigrants wasted no time in establishing newspapers to serve the ethnic enclaves of Ybor City and West Tampa.  

La Revista magazine was founded early in the 20th-century by Rafael Martinez Ybor, the son of cigar magnate Don Vicente Martinez-Ybor. Its writers discussed “literature, science, and art” according to its own motto. Although the surviving run of La Revista is short, it covers crucial boom-time years from 1903 to 1905 and often provides unique perspectives impossible to find in more traditional newspapers.