Interactive transportation information stations

Interactive transportation information stations

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Interactive transportation information stations prepared for the Miami Urbanized Area Metropolitan Planning Organization
Center for Urban Transportation Research, College of Engineering, University of South Florida
Mark W. Burris, Michael C. Pietrzyk
University of South Florida
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Subjects / Keywords:
Tourist information centers -- Florida ( lcsh )
Interactive computer systems -- Florida ( lcsh )
Transportation -- Florida -- Communication systems ( lcsh )

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University of South Florida Library
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University of South Florida
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C01-00415 ( USFLDC DOI )
c1.415 ( USFLDC Handle )
025971683 ( ALEPH )
44158613 ( OCLC )

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Interactive Transportation Information Stations Prepared for the Miami Urbanized Area Metropoli tan P lanning Or ganizat ion by Center for Urban Trans p ortation Research CoJlegeofEogiueering University ofSoutb Florida Project Team : Mark W Burris Michael C. Pietrzyk CUTRDecember 1997


tntrroctlve TI'OnsportOtlon tn.{ormatlon Sllllfoos II Center tor urban nansportatton I


lnterodlve Titutsporlutlt>n tn[ormqtJon Stations Executive Summary. Dade County (Florida) experiences severe congestion on its roadways, and has been classified as the fourth most coogested urhatl area in the United States Due to scarci ty of funding to build new highways and widen the existing roadways to meet demand, policy makers in Dade County must look for innovative alternatives to minimize the congestion. Onesucb innovative solution is the deployment oflnteractive Traveler Information Sta tions (ITIS) or kiosks. These kiosks are designed to increase overall mobili\y in the area by using the latest technology to better inform all travelers regarding available transportation altematives. If designed properly kiosks can enhance mobility in numerous ways, including: increased transit usage, increased awareness of and use of transportation de mand management(TDM) strategies, and improving atld shortening trips. Additionally, as patt of the Miami Urbanized' Area Metropolitan Planning Organization s (MPO's) mission to iucl'ease public involvement in transportation decision making, information regarding proposed transportation projects will be available on the kiosk. Kiosk users will be invited to comment, via the kiosk, on these proposed projects. The primary objective ofthe TIS (or kiosks) in Dade Coun\y is to provide better information to travelers in the trip decision making process in order to increase overall mobil ity in the area. At the outset of this project a steering committee was formed. This steering committee consisted of representatives of the agencies that would be providing information for the kiosk. agencies that owned the potential kiosk sites, the MPO, and from the general public. This committee proved essential due to the data-intensive, multi-agency nature of this project. Literature on kiosk projects across N orth America was gathered and then screened for kiosk projects that disseminated information similar to !tat planned for the Dade County kiosk project. These project leaders we. re contacted by telephone for further information and several projects were investigated first hand by CUTR staff These contacts provided a great deal of vital information, ineludingmany lessons learned, impottant features and information to include on the kiosk, and what to avoid. Using irtformation from other kiosk projects as a guide, the specific needs of Dade County were investigated This htvolved an examination of the data tbat should be inill


IV e luded in some form on the kiosk, what data are readily available, how these data should be presented to potential users (in both form and sequence), and where to acquire these data. R<>sults of thi s investigation included a potential menu sequence, data elements to be included under each menu, and format for these data Next, the use of selling advertising on the kiosks as thei r sole funding source was exam ined. Capital cost for five kiosks (including one at the airport that will be purchased by the aviation department} including equipment, hardware, softwa r e, programming, and installation, is estimated to be under $100,000. However, this does not include any sup port, updates, or maintenance from the vendor. Over tbe 3.5 year suggested life of this ,-u u lnttruttlona ph.11 options for: Ooall and .. M tttla PfOJtlet wti.C Ia tht Matro.o.dt MPO Vt!Miot lnfomatlon AOYWUI., l nfomu.t lon SugaMtlonalo impnwe tllia &ertk Dttaikd map of Dade CouMy tor dttvlng trom polflt A 10 point B ln ttruetlona on tht Sunbuqt program COMCNetlOn Detailed map FtoMd .. s TumpiU Gtnwal Tumplk.e lnlonutlon UMr eommtntt Btntmt or not drtvlng b1 WJ\at ll TOM 7 / Altom.., .. tomobl,.. Main M enu f RJclnlla,..lnto rrom OoCto ""'""'"' I v HOV Bl k l pathl Trwvellng by att.mttv" / MIIP ofyour currtfll tocatlo n The bua aywcem Public tnntpoftdon Mwonlland MMromovtr Trl..Rall Static: ""*""'' of Wtd rout.a Mlam l l nttmatiOflll A11110tt \ Gotno rrom point A 10 B utmo p1.1blle trlnttt Pan.tnnttt SMVIc Blh tnllls and bllul on b\ll ptOgnuna Oon.,atiMomutlonand ru.a .. ,., .... \ 1 \ a.nwallnf<>.onlh< M""'"'Tn ..

project, these costs could amount to approximately $ 144,000, for a total investment of approximately $240,000. Predicting potential advert i sing revenue from the kiosks is impossible to do with any certainty. However, using data obtained from a kiosk system already i n st all.ed in several Dade County hotels and advertising revenues achieved by other kiosk systems around the country, CUTR cstim.ated potential advertising revenue to be approximately $200,000. At the same time, many difficulties with the use of advertisiog were discovered After examining its options, the JviPO decided to attempt to fund tlte kiosk project solely through revenue from advertisements on the kiosk. Thi s will require the exploration of innovative public-p rivate partnerships between theMPO, a kiosk vendor and advertis ers. For this reason, the JviPO is not limiting the number of kiosks tnatare to be installed, and will invite vendors to suggest the number of kiosks to install. An examination of the specific hardware and software requirements of the kiosk system was then undertaken. Current computer and communication technology has advanced to the point where off-the-shelf, general consumer quality equipment can adequately per form aU th. e operations required from the kiosk. The separate request for proposals (RFP) for this kiosk stipulates both. a minimum acceptable speed for the kiosk computer and a maximum allowable delay between when a user selec t s an i tem and when the item is displayed. The technological aspects of this kiosk will not present a problem due to the advances in this area. Additionally, the RFP stipulates that kiosk components will meet current Americans with Disabilities Act (ADA) requirements. Therefore, if a vendor can be found to install and maintain these kiosks, dte MPO now has this guide to reference for all aspects of the kiosk. CmkrforUtf>an Trtmsportatlon v


lnreractlve Transportation Information Storlons vi center tor Urban ll'anspot1atlon R6eard1


fnleradlve Transporftltlon Information StoiJons Contents. E I .. s ... xecu t ve ummary .... .. ... ... .. .. .. ... ...... ....... ... .. .. ................................ .... .. .. ... m Inte ractive Transportation lnfonnation Stations ......................................................... I Introduction ...................................... ............................................ ......... .......... 2 Objectives .................... ............... ........................ ............. ......... .................... 2 Kiosks/Interactive Transportationinfonnation S tations ........................... ........ 3 Kiosk Steering Committee .............................. ........ ......................................... 5 Kiosk Projects in rhe United Sta t es ....................................................... ........... 5 Atlanta Advanced Traveler Information Syste m (A TIS) Kiosk Project ... 5 Port Aut h ority of New York and New Jersey Kiosk Project ................... 7 Los Angeles Smart T ravel er Kiosks/Californi a SmartTraveler P r oject ... 8 Guidestar(lVlinneapolis) .......... .......... ............. .... ....... ........................ 10 Rider! ink (Seattle) .......... ........................................ .............................. II River side Count y Transportation Network (California) ......................... 12 Fa irf.oxC ounty(Virginia) ......... ........................................................... 13 TranS tar (Houston) .................. ................... ... ........ ... .......... ................ 13 Denver ...... .... .... .... ........... ....... ..................... ............... ............... .... ... 13 AccuTraffic System (Houston) ............................................... ............... 1 4 S ummary of Lessons Learned from other Kiosk Projects ............................. 1 4 Kiosk Considerations Pertinent to Miami .... ....... .... ....... ............ ........ ... 16 Data Elements ... ..... .... ............ .... ....... ..... .............. .................. .... ....... .......... ... .. 17 InfonnationAvailability .. ................ .......... .................. .......... ......................... 18 Dat a to the User ............. ............................................. ............. 20 Data Format .... ..................... ....... ..... .......................... ................................... 22 Data Needs Summary .... ...................... .... .......... ......... ........ .......................... 24 Advertising on the Kiosk ................................................................ .......... ........ ...... 27 Issues ...... .................................................................................... 28 Reve nue Pote ntial in Dade County ............. : ... .......... ...................... ............. 30 Cost of the Kiosk System ....... ..................... ......... ....................... ............... : 31 C e nterfD< Vrtlan 'll'riiiSportal/on Research


Dade County Kios k Specifications .......... . .... ... ... ... .... .... .... ....... . ........... ... ... 33 Funding ......... .... .... . ...... ....... ....... .... ....... . ...... . . .... .... .... .......... .... 33 P la c e m e n t ... .... ........... .... .... ....... . ................ ..... ...... ............... ...... ........... 33 Partnerships .... ........... ......................................... ........ .... ..... ............ ..... ....... 35 K i osk Design ... ........................... .......... .... ............................... .. ....... ...... ......... 3 6 C o m p u ter Requi rements ............... ... ..... ... ........ ................................................. 38 C abinet Design .. .. ............................................... ........... ........ .......... ..... .... ... 38 Communicat i ons ........................... ................ ...................... ............ ...... ... ... .... 39 P o wer ........................ ......... ................................................... ............... ... ......... 40 Quality Assurance .......................... ......... ....... ............ ... ........ .... .............. ...... 4 0 Kiosk P erformance, M aintenance and U p k eep .. ................................ ............ .. 4 0 K i o s k User lA g .......................... ............................. ..... ............ ..... ................... 41 General A dvertisin g Requirements ......................... .... ..................................... 4 1 Ame rieans with Disab ilit ies A ct (ADA ) ...... .... ........ .......... ............................. 4 1 Evaluation Cri teri a ....... ............................ ............. ....... ... .......... ... ...... ........ ..... 42 Contract Term ................. ............. .............................. ... ............. ...... ... ............ 42 C onclus i o n s and Recommendation s .. ......... ............ ....................... ..... .... .. .. .. ...... .... 43 Endnotes . . ...... .... . .... .. ............ .... .. .. ... .... .. ........ ... .. .. .. .. .. ....... ....... ... .. 45 Acknowledgments ..... ............................................... ........ .................... ............ ...... 46 Steering Committee ....................... ............... ..................... ............... ... ......... ........... 46 B ibliography .... .............. ................................... ............ ...... ........... ............ ...... ....... 4 7 Appen d i x A : Met r o Dade Transit Agen c y's Prel iminary Kiosk Advertising Guidelines ............................... .... ...... .. ... ...... .......... ..... ........ 4 9 viii C enter fOr Urban ltansportatl on Research


lnferocflve Tronsp()l"t(lfion Information StatJons Interactive Transportation Information Stations Introduction Traffic congestion impedes personal mobility and economic development, as well as worsens air quality and increases th e consumption of energy rcsowces. The Dade County (Florida) area experiences severe congestion on its roadways, and has been estimated to be the fourth most congested urban a rea in the United States.1 Due t o s carcit y of funding f o r building new highways and widening th. e mdsting roadways to meet demand policymakers in the Dade Count)c area must l ook for innovative alternatives t o minimize the congestion. The M iami Urbanized Area Metropolitan Planning Organization (hereafte r r eferred to aJ; the MPO) is charged v.ith planning ttansportation initiatives and proje cts to meet the demand placed on t he are a's transportation infrastructltre. As p art of thi s plalllling t h e l'viPO contracte d the Center for Urban Transportation Research (CUTR) to examine t h e pote ntial procu.rement and use ofluteractive Trauspo1tation Information Sta tions (I TIS, also known as kiosks) in the Dade County area. Thi s report d etail s the fin dings of CUTR 's investigation of TIS, including lessons learned from the !TIS projects under way and completed around the United States, a careful examination of what information will be most needed b y users of Dade County ITIS, detailed specifica t ions for the TIS, the issues surroundi n g ad vertising revenue from the ITIS, and recommendations fortheMPO In this project, "trav e l ers" refers to those people living in and /or traveling through Dade County. This is a broad user group with a wide range of information needs. If th e kiosk does not give these travelers timely, accurate, and useful information, the travelers wiU ignore d1e en tire kiosk program. Kiosks have an advantage over other communic ation forms in that they can pass a great amount of p rec isely-directed i nformation to the trav Center for Urban Ti'anspottofion Reseo.n:h 1


lntmldive Transponat/on tnformotJon stations 2 eler. The major challenge with kiosks is the need to gain acceptan c e from, and to be used by, the traveling public. Objectives The primary objective of the kiosks in Dade Co u nty is to provide better information to travelers in the tr i p decisionmaking process to increase overall mobility in tbe area. T11is will be accomplishod by using the latest technology to better inform all travelers r egarding available t ranspottation alternatives If de signed properly, kio s ks can enhance mobility in numerous ways, including: Increased transi t usage. If travelers have access to transit schedules, fares, route maps, information regarding transit use, and real-time transit infonnation, then they will be more likely to use transit instead of thei r automobile. lncreasod awareness of and use of transportation demand management (TOM) stra te gies. With access to inf ormation such as the benefits ofTDM and car/ van pools in a area, commuters may choose to participate in a commute mode other d1an th eir single occupa n cy vehicle. Improved tripmaking. If travelers have accurate infonnationon how best to get from point A to point B this will reduce driving stress and travel time and help alleviatecongestion. Aside from reducing the vehicle miles of travel (VMT) in the Dade County area and thereby improving mobili ty, the kiosk has two additi onal objectives. First, as p art of the MPO' s mission to improve tra n sportation, information r egarding proposed transportation projec ts and all modes of tran sportation will b e avai lable. This will i nclude screens that illustrate the currem transportation i nfras tructure and planned future developmen ts, con cepts, and proje.cts. Kiosk users will be invited to comment, via the kiosk. on tl1ese proposed projects as well as any spec ifi c concerns they may have regarding is sues like safety and hurricane evacuation infOrmation. Second, t ourism is a vital part of Dade County s economy. Therefore a goal of the kiosk is t o be a valuable source of information to tourists, reducing stress and increasing their ability to do more durin g t h eir This will contribute to thei r overall enjoymen t of the Dade County a rea Kiosks/Interactive Transportation Information Stations In this report, "kiosk" ref ers to a device l ike the one in Figure 1 At a minimum. a kiosk co n sis t s of a compu ter software, a touch screen monitor and a shell or housing. A kiosk c .an also have speakers, a printer, a telephone, a modem, and a magnetic s trip card reader. Center for Urban ll'ansportatlon Research


fnteraO' s kiosk will require. MOTA is also developing infor mation kiosks to be deployed at trausi t transfer was, t h erefore important to tap into this pool of information and experience and t o keep well informed regarding the other informatioo dissemh1ation projects occurring att!'e same t ime. CtnterforUrbon 7tonsporfation Research 3


l n lmKt/ve Transportation lnft>rmatk>n StDflons 4 Centt r forUtban Transportation Restard'l


Kio sk Project s i n the United S tates Background research on existing kiosk projects was conducted during late 1996 and early 1997 and starte d with searches through I ntemetand l ibrary databases. The search was lim ited to kiosk systems in the U.S. and Canada that disseminate infonnation on transportation, traffic conditions, transit routes and schedules, and tour ism The 1 i tera ture gathered was screened for kiosk projects that disseminated information similar to that planned for the Dade Cou n ty kiosk project l'roject leaders of the screened kiosk projects were contacted by telephone and provided a great deal of information, including addit i onal contacts and this infonnation is sununarized in this report. Atlanta Advance d T r ave ler Info rmatio n system (A11S) Kiosk Project The Atlanta A TIS project (called TraveLink) includes more than I 00 kiosks, the largest in the U.S., located throughout Geo r gia, with a high concentration in the Atlanta area The ATIS is maintain ed by Georg ia Net, a separate State of Georgia department formed by the Georgia State Legislatnre. "G eorgiaNetis the state's onlin e resource authority for all public, authorized information made available to the citizens of Georgia and the world."' Information available through this author i ty includes the full text of current legislative session b ills, mo t or vehicle records, and the Secretary of State's Corporation listing Having this corporation affiliated with the kiosk project greatly increases the scope of possibl e infoimation available on th. e k iosks in the future. Tlte Georgia Department of Transportation s Advanced Traffic Management System (AI'MS) project an d the Federa l Highway Administration's Georgia Trave l Showcase provi de the necessary information t o the kiosks through Georg iaNet. Table I shows the i n forms tion provided on the kiosks F igure 2 illustra tes the user friendly opening screen for this kiosk The kiosks are instaUed in: MARTAsrations interstate bus tenninals commuter airports O lympic ViUage area major hospitals State and local government office buildings DOT rest areas Cobb Community transit station Hartsfield Airport major hotels the 0 l ympic Games sites major shopping areas welcome centers A t la nt a ATIS Ke y Recommendations Provide seem m ajntenance acce.s.s codes. Unk adverllsing revenue to mainlf!tiQIIU. C ho ose lclo5IC / oartions coreftJI/y, forpotenlial usage and s

lnl6tJdive Transportation lnformatJon Srar.Jons 6 lllble 1: Information Included In ITIS Projects 'S' II ,.. Ia I: 8 8 II "' !I l! II I h .... Altttllute "" Realtime traffic conditions and speeds v v v v v ReaiUme transit info v v nansit route planning. sdledules, fares v v v v v v v carpooi/Vanpoollntormauon v v v v v BIKe informauon v Ferry lnformauon v Videos v tipsleffen Research


lnttradive Transportotkm lnformoflot, Stations Tnrerestingly, kiosks in rest areas along the highway have shown the most use.ln formation on kiosk use also is gathered continuously as all use is recorded at a central proces sor. Discussion was heldaboutwbethertoincludean interview sereen on the kiosk, but it was felt that too few people would use it without a significant incentive (fo r example, restaurant coupons printed by the kiosk printer). However, this incentive has the poten tial to greatly skew the results of the s urvey as people who simply want the coupon may spend their time raJ\domly in multiple sut\eys. Additionally scroon g l are was found to be a problem at many of the kiosk sites. In one case at Underground Atlanta, it was impossible to see the inf o nnation o n the kiosk screen iftb o sun was out. Another problem was fixing minor software g lit ches and printe r j was found to be v e -ry beneficial to have someone on site net as the maintenance person in charge of the kiosk. Placement location of the kiosks was also critical, as some hotels would partially hide the kiosks for aesthetic reasons, severely limiting their usage. 1\vo interesting features of the Atlanta kiosks were a secret maintenanoo access code and a slot tha t can ae<:ept magnetic strip cards like a credit card or bank card. The mainteoance code allows someone to ex it the normal kiosk operating mode and access the software and program part of the kiosk, including features such as turning off all kiosk sounds. In the future, the kiosks may be used for a nultitude of additional purposes, including the purchase of event tickets and ot11ertransactions tllat will require payments. Therefore, it may be advantageous to include a place to insert credit or bank cards After the Olympics were completed and the kiosks bad become well established, the two individuals primarily respons ible for the kiosk project, one from Georg i a DOT and o n e from OeorgioNct, moved on to d ifferent jobs. Since that thnc there has been some difficu lty in obtaining the maintenance neede d for the kiosks. This underscores the importance of having maintenance as an int egral part of the initial kiosk contract. The Miami Urbanized Area MPO will accomplish this indirectly since advertising revenue will be used to fully fund the project and advertiser s will pressure the kiosk vendor to per form the proper maintenance and upkeep of the kiosks. Port Authority of N e w York and New Jersey Kiosk P roject In J>roject, eight kiosks were installed in Kennedy lntemational and LaGuar dia air ports in tl1e Now York metropoli t an area. Using an innovative contrac ting method, the Port Authority had the kiosks i nstall ed and maintained by tl1e vendor free of charge. The vendor was also in cha r ge of updating the information The vendor would receive adver tising r e venue to offset its costs Al though this was, financ i ally, an excellen t dea l for d1e Port Authority, d1ey have had s o m e diffi culties witl the vendor responding quickly to maintenance problems, poss ibly b ecause the vendor is not paid direct l y by the Port Authority. Possible remedies include setting a specific "maximum downtime" in the con tract to require the vendor to fix problems promptly and having the vendor's name prominently displayed on the kiosk. Port Authority ofNY& NJ Key Recommendations lndudeodlsdalmer. Be sure the ldo5kls eyecotdling while dearly ronveylng Its Accommodate ADA requlrement.s. Be sure the kiosk responds quickly to user inputs. set sptdjicmaxlmum aHowol* down tJmes for lheklosl<. 7


lnttrtMtlve Tronsponotion tnformotJon Station'$ Los A ngeles Key Recommendations Tatget !he opproprie. The Port Authoril)! recently issued another RFP for kiosks in their aitports. Nea r the begin ning of the project there were theft problems but they have been overcome 'The stain less steel case s ecurely holds the equipment and is easily cleaned Los Angeles Smart Trave ler Kiosks/California Smart Travel er Project TI1e Smart Traveler Kiosks project started in 1992 with three kiosks as a pilot projec t confined to the Interstate I t 0 corridor in Los Angeles This project was expanded to serve as emergency transportation information providers after the Northridge Earthquake t hat devastated the tran sportation infrastructure After this expansion, tbe number of kiosks in operation rose to 77. The kiosks were installed in many different locations, including: Union Station (transit center in downtown L.A. ) shopping malls grocerystores dis count stores oftice buildings hospitals/libraries The kiosks used laser disks to show transportation-rela t ed videos printers to provide users with hard copies of transit routes and personalized i t ineraries, and modems to update the ioforrnation Specifically IBM PS/2 486 computers were u s ed with IBM 85 16 touch screen monitors, Pionee r LDV-8000 laserdi sk players, MagnaTek 40 column printers and 19. 2 KBaud modems. The total cost for these items for all 77 kiosks is included in Table 2 The tota l annual cost was examined over a five-year life cycle since this is the rypical useful life of computer equi pment, equaling $18,360 per kiosk annually. E stimate s for the unit cost of installing fewer kiosks range up to $29,350 annually when installing I 0 kiosks. These costs were high, even for the time pe riod when they wer e installed and now prices have dropped considerably. There w ere several cost cutting measures suge gested in the evalua tion report' that would significantly reduce the cost of the kiosks. These measures included eliminating the multimedia (laser disk videos) capabilities and r emoving the modem and direc t phone line link. Suggestions incl uded using a CD ROM to store data instead. Kiosk failures were also examined in depth. A failure includes any eventtbat results in all or part of a k i osk becoming inoperable from the kiosk power sourc e being turned off to a hardware malfunction The contract called for a 91 percent kiosk availability rate, and during the project the kiosks attained a 95 percent availabilil)! rate. The mean time Cen!:r for Urboan Ttansportation Resean:h


between failures was I .52 mondts, but this high rate was caused by a few problematic machines. The primary problem was power intemtption to the kiosks. Many of the problems were s o lved by simply rebooting the rna chines and most repairs took less than one day. It was discovered t hat there is a direct correlation between the failure rate of the kiosks an d their usage. Failures were not correlated to days in operdtiOn or time in use. failu r es per kiosk= 1 .7 5 + 0.0493 *average# uses per day Themajorcategory of failure was "miscellaneous hard ware/software problems," accounting for 25 percent of the to t a l failures. More than half of these failures were rectified b y r e booting the kiosk computer. The second major category was audio/video failure (at21 percent). The screen getting stuck or "frozenn was the most common video failure, with rebooting the kiosk being the most common remedy Stuprisingly, loose or unplugged power p l ugs accounted for 18 percent of total failures. Moreover, !limed off power sources accounted for 13 perce nt of the total failures. Circuit problems amount to 9 percent of the failures, while printer failures, with the printer running out of pape r being the most common, amounted to 8 percent of failures. Certa i n failure types were concentrated a t a few sites. For iniance only 14 sites produce d 20 circuit failures, and only I 8 si tes expe rienced 31 "p o w e r off" failures. More t han 50 percent of kiosks did not eKperience a failur e durin g the study period. During this field test, the average kiosk was used 25 times per day, wid1 a slight decrease in use over the length of the program. This was achieved without any advertis ing or mar keting. The busiest kiosks were at Union Station and .several shopping malls; the five least used kiosks included one at City Hall, three in office buildings, and one in a grocery store (see Table3) The average usage in office buildings was b) far the lowest, with onl y 5.4 uses per day. Low u sage at office location s is reason able, for example, given the re&>ularity of the commute trip. In addition, taking CmtuforUrt>onTnmspDrtotlonResewct TranspOttt:nlon lnjonnotion Stotlons 9


lnf.ertldivt Transportation Information Stations Table 4: Average o-.liiy Usage of Menu I tems, L os A n geles extra minutes t o walk to the kiosk to check the freeway condi tions map before leaving work is apparently not something most commuters are i nclined to do. Conversel y tourists have a great need for travel information hence the high usage of kiosks at U n ion Station and Burbank Airport Our findings suggest that usage i s a function of the l evel of demand for new trip informa t ion:' Command AverogeOoflyUse smart Traveler Introduction (entry screen ) 25 .78 Main Menu 25.31 How to use the kiosk 6 .98 Current freeway conditions map 4.8 1 AbOui Caltrans (video) 2.87 Rldeshal'e/ carpool match nsHng 2.10 One interesting finding was that there was a direct corre l ation between the percentage of users who choose Spanish and the average number of uses per day As the percentage of Spanish speaking users rose, so did the number of transactions per day Rldesharlng lnfonnallon (Video) Transit routes and schedules MTA bus and t rain lnformaHon Guldestar -Key Recomme ndation Cortfully Choose strategic locafjons to cteploy the kiosks to ensure maximum usage. 10 1 33 5.08 5 .15 The menu system for bo t h ridesharing and some transit routing options was considered (meaning there were many leve l s t o go through to get to the en d product) It was also neces sary for users to type in s treet and location names for these options Due to these two factors the successfu l use of these op tions was small (see T able 4 ) Dade Cou nty's kiosk shou l d provide maps u s e rs can point to instead ofhaving to type in words. One menu itern users particularly liked was the one showing road closures inc i dents a nd delays. Gui de s tar (Min neapoli s ) "l11e Minnesota Travlink project was desi gned to encourage commuters to co n sider alter natives t o s i ngle occupant vehicle commutes, with the emphasis on public t ransit. The demonstration projec t foc.used on disseminating real-time transit and traffic information to users through computer on l i ne services kiosks, e l ectric sign s and display monitors. T1avlink had t hree interactive kiosks that were strat e gically placed in downtown Minne apolis, one each a t the Metropolitan Council T r ansit Operations (MCTO) Store, the Commuter Connection Office, and the Government Center Complex. The k i osks prov i ded tour ist, traffic and t rans i t i nformation. During the trial pel'iod kiosk use genera l l y remained above 1 log-on s per mond, with less use at the very beginning of the period. llte Government Center kiosk received the highest average usage w i th approximately 20 uses per day; the transi t s tore had an average of approxi mately 1 7 J og wons per day ; and th e commuter connection s ite average just J ess t han 8 logM ons per day. Kiosk information was updated through modem connec tions. A survey conducted on kiosk users shows that70 percent of the. users were male. Of the surveyed uses, 65 percent found the kios k easy to use. and 30.6 percent found i t was somewhat easy to use while only 4 per cent did not find i t easy to use. The most fre quentl y ac cessed screens were t h e schedules and maps screen the "How do I get there?" screen. and i nciden t and delay screen. The least screen was the screen for elderly and disabled services. Many users wanted additional features, such as Cen ter for Urban n-ansportatlon ResearCh


lntera<:five Ti'Onsportat;on lnformotlon S t otloru the abi. lity to plan trips (How do I get from poi n t "A t o point ''B"?) or thought kiosks should be placed in more strategic locations (e.g_, at downtown bus stops). These kiosks may soon be reused by the Minnesota DOT. They will be used to dissemi nate transit infonnatio n in a small Minnesota t own. Rider/Ink (Seattle) Riderlink was desi gned to help employers to meet the requirement o f Washington State's Commute Trip Reduction law by providing easy-t o-access ioformation o n a broad range o f trans portation o ptions, encouraging employ ees t o try optio n s o t her tha n commuting a lone. Riderlink dis semina t ed traffic/ transit infor mati o n rltroug h a World Wide Web (WWW) si t e a nd interactive ki osks. While there a r e many other WW\V sites maintained by other transit agencies, Riderlink may be the first to use the Internet to provide transit information t o kiosks. Riderlink kiosks receive all information from a host server thai com municates with the I nternet. ISDN connections are used to link these k iosks to the hostDue to the cost of havi11g a continuous ISDN co n nec tion, the conuection was only made after a user activated the kiosk, and the connection was lost after a specific period of inactivi ty. In-house software prohibits users from browsing the W eb and they can ge t information from only two Web s ites-th e King County Ridcstar site and tho Washington Sta te D epartme n t of'Tra ns portation (WSDOT) s i te. The kiosks were m e t a l e n c losures with a personal computer t ouch screen, standard keyboard, and laser print er inside. Bacll kiosk cost just under $20,000. .B.Iderllnk Key Recommenda tion Restricttllenumberof lntvnet sites !hot tile ldosl< am ( 71J5 11/t$) Ridcrlink is a joint project between King County Metro and the Overtake Transportation Manageme nt Association (TMS), an or ganization made up o f eight employers (I ,500 employees) in a Figure 3. Reque.ts for Riderlfnk main menus. P10jt E-nRfp

lftWI'Odiw TrtlnJpot1Dtlon lnfwmatkmSrot/ons toM.a)o< Destlnallons Bike RadhOets Ride Free Am desalptl 1855 1686 1636 1569 1496 1470 )466 1)05 981 8!!1 570 569' 57t only I 0 times per month. This i s not surp r ising, as they are located where they are mainly accessed by persons with set commutes who do n ot need alternate route or transit information. Th ey are also in a less than ideal condition for t hose leaving work to check on freeway congestion. As with the Los Angeles kiosk program, kiosks located in office building are not nearly used to the ir full potential. Riderlink was online on the Internet starting in December 1994. Three kiosks were installed in May 1995 near employee cafeterias i n Nintendo, U nigard and Group Health Eastside Hospital. A fourth kiosk was installed in the Metro Transit headquarters in the cus tomer service counter area. A user survey on Riderlink revea l ed that it was accessed most often from home (56 per cent) rather than from work (32 percent) school (7 perce nt), o r kiosk (3 percent ). By far, the kiosk in Metro Transit headquarters was the busiest (53 logons per month) Bus se rvice infonnation was the most accessed (53 percent) feature in Rid e r link (see Figures 3 an d 4 and Table 5) The General Infonnation menu ( i ncluding access to realtime traffic congestion informa t ion) was accessed by 17 percent, Ferry infonnation was accessed by 14 per cent the Bike menu was accessed by I t percent, and the VanpooV Carpool menu was access by mere 5 percent of users Ninety-five percent kiosk users that were computer literate, indi cated that kiosk was generally easy or very easy to use and none of them found it difficult to use. However of those who do not nor-mally use computers, only 27 percent said the k .iosk was generally easy to use, and 50 percent sai d it was difficult to use. The kiosks required frequent re booting (at least once a week per kiosk) to clear softwar e errors R ivers ta e county T ransportation Network (Cal ifomla) Touch screen kiosks, featuring full-motion color video stereo sound, on-screen maps, personalized public transit iti neraries, and carpool matches for commuters, installed in th.e Coachella Valley area of Riverside County California Thi s p ilo t project, called T ransAction Network, had four kiosks at shopping ce.nters with high pedestr ian traffic. Commut er Transportation Services, Inc., and SunLine Transit Agency int roduced the TransAc tion Network and IBM and N orth Communications developed the network system. The kiosks provided the public with a one-stop source of a var i ety of inf orma tion in English or Spanish. Users could rcceive a free printout of a complete SunBus itinerary which includes route, bus stop, fare, and schedule by entering the destination and arrival o r departure time. The itinerary also i ncludes a carpool match list that identiCenter for Urban ll'ansportatlon Researd'l


tied people who live and work nearby and were available to carpool. To promote kiosk and trarusit usag.,, the kiosk usee deployment of electro nic kios k s at up to 20 Houston locations. 11tese kiosks will present the l atest availab l e information on roadwa y traffic condi tions a n d METRO bus system rout es, schedules, and fares. A demonstrat io n kiosk (not part of the mainstream pilot program) will also be installed at Houston TranSw. Information from the kiosks will enable both motorists and bus rid ers t o revise short-term and long-term rommutingand travel plans to avoid congestion and shorten trave l times Denver A multimodal transfer center with kiosks was proposed to provide real-time or near real time information to trave l ers The transfer center was planned to be constructed in I 70 near the western edge of the metro area for travelers bound for the rura l recreational areas west of Denver as well as do wntown Denver According to the project manager, due to citizen co mplaints on the location ofmultlmodal transfer center and other i nt erna l project conflicts in Co l orado DOT, the project was never beg un. Fairfax County Key Recommendation Allowa:z:oomftlllureon maps for-e oflrlp plonn/ng. ltanS t ar Key Recommendallon Include congestion and tte/oy Information. Denver Key Recommendation CarefullY selt potentlal kiosk loCXlllons to IH!Jp ensure support ojlhe projfrt 13


lnteroctlve Tt'Onsportafjon lnjormoDon Stations AccuTraffic Key R e commendations PuiJ/Ic/prtvate partnerships can be usea to r eauce costs t o the government agency Use advertisin g revtnue5 to help defraY the cost of the project 1 4 AccuTrafflc System (Houston ) T hi s is a n exam ple of a priv a t e organ izat i o n trans m itt ing t raffic conditions to the p ubliC through k iosk s AccuTraffi c is a p rivat e o rganiza t ion i n v o l ve d in providi n g t r a ffic infor malion o n four kiosks located i n t h e Texas Commerce Build ing, the Cullen Center, t h e 6 0 I J efferson Bui ld ing, and t h e Enr o n Buil d ing i n Houston. AccuTraffic also sells traffic information to rad i o and TV s t ation s and h as a Worl d Wide Web s i te that disp l ay s t raffic inf o r ma tion. A c c u Tra fti c gene rates reven u e f r o m a d v erti s in g messages o n the Web page. AccuTra ffic accesses TranSt a r i n for m ation for freeway map s T his i nfonnation is augmented b)' t ex t d i sp l ays a b ove the map detailing info nnation on i n c i d ents, road c o ndi t ions, a n d t raffic prob lems anywhere in the city lnformati o n on i nc i d ents blockage s flood i ng. const r u c .tion, etc is gathered by an ope rator who monitors se\' eral radi o scanner s that rep ort t r a ffic incident s. 11te operator has m a n y contacts within the p o lice de partme n t a s w e ll a s within TxDOT, M e tro and T m nS t ar The n etwo rk for di splaying th e TranStar i nformation i s com posed o f both w i reless comm u n i c a tions and dedicated p hone l i ne s A s e rve r is loca t e d downtown fo r tra n s mi t ting traffic infor m a t ion to the k iosk s lnfonnation on th e server is r e fres hed at twom inute i n t ervals \ Ve b information i s refreshed ev ery 90 sec on ds ISDN c onnections are bein g u sed to serve r -tok iosk c om m unications. Summary of Lessons Learned from Other Kiosk Projects F i n dings from th e various kiosk proje c ts exami ned tha t are appl i ca bl e to t h e MPO's kios k pro ject are outlined i n t h is section T h roug h ext e n s ive rese arc h CUTR found that o nly a f e w p roje ct s a cc ura t e l y an d exte n s i vely d ocumented the success e s and failures of th eir p ro j e ct s. Findings about the follow ing t o pic s were i den tifi e d a s d irectl y appli c ab l e to the M PO's kiosk p r o jec t ( an d are furt h er detaile d under the s ecti on entit l e d "Dad e C oun ty K i o s k Sp e c ificat io n s ') : Fmlding Kioskfailure Communica t i o n Maint e nance l nfonnatio n p rese n tation K ios k usage l eve l s Not surprisi n g l y f unding w a s ofte n ment ioned a s critical t o a s s u ccess Lac k of f undi ng has led to the shut down of man y o f t h e project s p revious l y described and h a s prevent ed o t he r s f r o m s t art i ng Com m u nication b e t wee n kios k s an d t h e cen tral l o cation wh e r e upda te d traffic/tra n s i t i n formation i s tran s mi tted played a vital role in t h e success of kiosks. Several project managers strong l y suggested tha t t h e MPO c o n sider t h e ISD N, a f a st, inex pe n sive com munication con n e ction The proble m w i th slow communi c ation li n k s i s t h at k iosk u sers will not toler a te a slow response whil e a file i s down l oa d ed to t h e k i osk. Center fMUrban n an sport a tion Resea r ch


tntero ctlve Tronsportolion tnformatkwl Statiotts Howeve r, advan ces in modem tec hnologie s (even d uring tl1e time frame of this study) have now made them CQlllpetitive wiCh using IS D N connec tions. Recent jo.terviews with kiosk vendors and pro jec t managers indica te that t he fastest, c ommo n l y used modem is mor e than suffic ient for kiosk applications except possibly those kiosks displa ying graphi cally based real-time information. Low kios k usa g e may h.ave been attribute d in pa r t to d1e method of into nnation presen tation in kiosks. A user survey conducted on Minnesota's Guidestarand Seattle's Riderlink projects indica ted that the kiosk inlonn.ation was diffic ult to understa n d However, most of those who had trouble interpreting and using kiosk s were no t comp uter litera te users. S o me users revealed that t raffic maps in Smart Traveler syst e m were very busy and d ifficult for users t o und erstand. During a Tran S ta r survey, an interviewee indicated t hat the map was dev elo ped for use by experienced IJaffic mang ers not for use by the man on the street Another critical factor in le ve l of kiosk usage is the location of t he kiosks. Office buildi ng locat i ons often received the lowest amount of usage. This is likely because most travel to an d fiom the office is a fix ed, regular eve nt. T here is no nee d on the pa rt of d1e com muter to g ather a great deal more information on this commute Kiosks must a l so be located where they w ill b e seen, and not hidden away in some remote CQrner of a building. Kiosk location must be chose n caref ully in order t o avoid scree n g lare. In so m e ilstances, this glare can render the kiosk impossi b le to use. Kiosk failures are well-documented for the Los A n geles Sma rtTmveler project; t he top four kiosk f a ilures included hardware/software problems, audio/vi de o problems, power plug loose or unplugged, a nd p owe r sottrce t urne d o ff F ai l u r e r e l ated t o power plug or s ource amounted to about 31 percent of failures Hardware/software and audio /video problems were ofte n solved by simply rebooting the kiosk CQmputer. Additionall) maintenance played a vita l rol e i n k eeping ki osks up and running. Man y kiosk systems, particular l y thos e with p rint e rs, reported CQnsiderable ma i nt enance re quirements The Riderlink and N ew Y ork/New Jersey Port Author i ty ki o s k projects required s ending maintenanc e crews up to on ce a week to eacb kios k locat ion. The maintenance w ork included c l earing p aper jams an d adding paper to the printe rs. New York/New Je rs ey P ort Authority an d Minnesota Guidestar reported having commu n i ca tion software pro blems and wer e remedied by new software versio n s However, many of the kiosk problems eQUid be solved by rebooting the m achine. centerforUtbOnTransportatkmResearch FigureS Kiosk with advertising banner. 15


fnfV'Qd/W TWmsporttnJon lnfonnation Stations 16 Kiosk Considerations Pertinent to Miami Use the fustest, consumer grade computers availab l e with lar ge har d drives and a large amount of RAM. Use Integrated Services Digital Network (ISDN) modem connections for kiosks transm itting realtime information. The fastest, consumer grade modem available should be sufficien t for most kiosk projects. Store as much sta tic information as poss ible on the kiosk hard drive Transmit the minimwn poss i ble amount of information (only information). Include a secret method to access the kiosk software and control the kiosk attributes (sound for example) and perform maintenance on the kiosk Consider including a s lot that can accept magnetic strip cards like a cred i t card or bank card for future applicat i ons Include a phone on the kiosk so that users can pick up the phone and be instantly connec t ed with the person/agency shown on the kiosk screen. Design the kiosk to he eye-catching while clearly conveying its purpose to potential users. Design the kiosk to be resistant to 'andalism. Be sure the kiosk addresses and is designed to accommodate the Americans with Disabilities Act requirements. Orient the kiosks to novice, less sophisticated users Try not to make any menu selections too :;deep" and use maps instea d of written wo r ds to indicat e locations Include a disclaimer(for example "The agency assume s no liability for the sele ction ofthis t ravel choice'') when making trip reconune n dat i ons to avoid potential liability. Ensure the vendor has a proven track record in completing projects such as this, particular l y in tl1c case where they are not funded by the ioi tiating agency. Choose the location of the kiosk carefully and based on several factors. Other projects cle arly show kiosks get more usage at large transit stops, airportS, rest stops etc., not a t businesses Target the appropriate marketthe non-work market. Be careful of screen glare and try to g e t the kiosk placed in an obvious high traffic locatio n -not placed in an out o f the way corner. Establish onsite maintainers of the kiosk. Pay someone to regularly moni tor the kiosks and take care of minor software glitches and printer jams as they occur. Due to the similarities b etween kiosk and Internet programming and use. be sure kiosk softwa re works i n both mediums. In this manne r many more people will have a cces s to the information when the MPO establishes a Net presence. Center for Urban ll'ansportatlon Research


Data Elem ents. This section documents the data elements required for the kiosks. This involves an examination of the data that should be included in some form on the kiosk, what data are readily available, how these data should be presented to potential u sers (in both form and sequence), and where to acquire these data Th e in-depth investigation of other !TIS projects from around the United States yielded significant insight into what information was most often accessed and employed by k i osk users. This provided a basic stmcture or shell for the information to be included on the MPO's kiosk. However the MPO's project and its target market are both unique. Therefore the infor mation gained from projects around the country m ust be augmented by information collect e d in the Dade County area. The final list of data requirement s'includes informa tion obtained from local transportat ion and tourism agency representatives allowing the kiosk to serve both residents and tourists alike. In addition to this information, the kiosk must contain ample opportunities for the users to input their v iews and opinions regarding transportation issues. Most of the kiosk screens that have a transportation theme should include a "feedback" or "register your view point'' option. Based on other ITIS around the county, users roost often accessed information on bus service and as well as the general information menu. Other popul ar menu i tems that should be part of this ITIS include how to use the kiosk, biking resources reques t s for bus trip p lanning, information about public transportation in Dade County, bus fares, and information about the local TransportationManagementAssociations(fMA). The IUS projects described previously focused on relaying information to the local population, not ro tourists. Since the MPO's kiosk has a dual goal of reaching both the tourist and local populations, information must a lso be included that would app eal to, and benefit the tourist population Examination of other ITIS projects that appeal to th. e tour i st (for example, Atlanta's Advanced Traveler Information System [A TIS] kiosk) and interviews with local transportation and tourism officia l s knowledgeable about the tourist industry lead to the conclusion that information on the following topics s hould be in cluded in the MPO's kiosk : CenterforUrb

lnterodive'l'ramponodonlnfonnadonStations The availability of public transit shoula always be dear when it is a viable alternative to private vehides. 18 special events tourism weather hotels and restaurants airlines Sea Port Department (cruise ships) airport ground transportation Information Availability Several methods were used to determine the availability ofinfo rmation required for the ITIS. Information was gathered through questionna ir es and interviews with local officials from the FOOT Tum pike District the Sea Port Department, Aviation Department (AD), Metro-Dade Transit Agency the Civic Center Transportation Management Organization, the Dade County Convention and Visitors Bureau the Information Technology Depart ment (ITO), and Tri-Rail Additional po ten tial sources of i nformation include the Miami Beach Transportation Management Association (l'vl.BTMA), Team Metro, the Dade Co unty Expressway Authority (DCEA), the Regional Tran sit Organization, and the De partmcnt ofl'ublic Works. An excellent reference document for the kiosk menu item entitled What is the Ml'O? is t he document entitled "Transporta t i on for a New Ce n tury: A Report to the People of Dade County." In addition, the Aviation Department the M etro Dade Transit Agency, and the MPO all have recently created/overhauled their W e b sites : Jwp:l l www. metro dade .com/mpo l TI1ere are n umerous other \Veb sites tl1at supply a great deal of useful information and pictu res of Dade County Some of these sites include : http://www.melro dade com/home .asp Jutp://www. tri-rail .com/ hllp:l/www .;\>liamiVRcoml hllp:llmiami i ufo a ccess.coml The vendor should wor k with all agenc i es invo lved to de t e rmine the best and most appropriate information that agency has availab l e to be placed on the kiosk. Addit i on ally, tl1e vendor should coordinate with the newly-fo rmed Regional Transit Organization. One important ob j ec t ive of this project is t o route travelers to public transit whenever feasib l e and possib le. K i osks must have available all relevant informa t ion on the public transit system, specifically routes, schedules, and fares. The availability of public transit should a lways bec lear when it is a viable alternative t o private vehicles. centerfor Urban Tl'ansportation Researth


The information available was exami ned to determine its applica bility and usefulness on the !TIS. The primary measure ofthedata's applicability was whether or not the agency that collected and stored the dat a was routinely asked to supply tJ1e data to either resi d ents or tourists. For example, the Turnpike is often asked about toll rates, distances between interchanges etc. The Tum pike created a map ti1at contains answers to the vast majority of these questions (see F igure 6). This map is an excellent example of the t ype o f inform ation found in Dade County that was not necessarily foun d on any other !TIS, but is crucial to includ e io tbis lTIS Table 6 i s a comprehensive listing of the information that sh.ould he i ncluded in the initial !TIS. The amount of information (particularly real-time information) should increase in the future Ta b le 6 a lso indicates the source of the information and comments on the anticipated d i fticu lties or obstacles in obtaining this information This list of informa tion '' ;,, using blic : ... '' I!" ;r ':_, ;>.:: .i . M OTA : -: : '" MJ NNoonne ... PD .. :-:".::::.:; :. ... Traveurig to and from MIA by c ar, '.' 'l,f apvendor/MD.TNAI:l. ... .'super.shaWe.. rental car, ancnranS:it _' :.\:. : : ... >: JID None .. : .. Sttl\k schedul e o f autses wltb ports Of

lnleradive Transportation lnfotmation StotJons Map ofthe Port was selected and refined an examination of other kiosk projects, interviews with loca l officials to determine what questions tourists and residents frequently ask their organizat:ioo, and a sceering committee meeting focused on the issue of information to include on the !TIS Data Presentation to the User Th e kiosk vendor will propose how static information and maps w ill be stored and updated. Static information will be designed such that it can be updated on a daily basis. It is anticipated tha t this updating will be done using remote processing. Full motion video, wherever appropriate, will also be incorporated ont o the kiosk. For users of the !TIS to readily access all the informa tion outlined in Table 6, there must be a clear and straightforward way to navigate through the various rns menus. 'fhe u ser should be able to intuitively detetm ine the location of the information he/she requires. Table 6: Sources for rns Information (ront) SOUrtl! sea Port Department None Weather forecasts for common aulse deStinations Weather c:t1anneltllnkS to WWW weather sitesiVISitofs Bureau Weather Olannel may charge for Information Porto( Miami expansion pfans Traveling to and from the port BenefliSOfTDM Information HOVtanes Bike pathS Alternative fuels vet>lOT MFO MPO/CCTMO/CUTR OCC&VB DC C&VB, fla Attractions Assn. oc C&VB, AAA. Aa Attractions Assn. Aa HoteVRestaurantAssn OCC&VB DCC&VB wea111eranTrlmfportatkmRes

TqA Pleme e..Moe Plene 0 .. N.... flU. HEFT For Adlttlonll lhr-..!!Ofl-.... ...... ,_ P.o.-.9828 l800J 749-7460 Of (eG(l 87S.48as Aolldl-. f--. (HmJ lnterodiveitomportation tnjotmarJon StaUons --N + Fort t>;aroe Poit St.-lucie "'""'> Snapper creek Figure 6: System map, Floricla'slllrnplke. 2 1


tnteroct;ve n-ansportation Information StbtionJ 22 options fQf : oo.J Mel obfecttv.l of NJ projec t WMt It the M.WOO.d MPO Vtl'dMIM'-tUOfl IMOfm.I'IIOotl ID lmPfO" 1rllt MNiu o.t.llltd mtp of Dad County Dnc-tlont tor dltviii(J from point A to po)flt 8 Mttn.K1!0fl 01'111rlt S.Un b ul'l' t proe..-Ottai!Mt "''P (/ FIOfldt't Tump lk t G.n.,.l Tvmplklnlocmatt.on Atttmutvn to 111tomobla. u .. eomm.,ts Btntfttt of not dtfWIO by rtW"""' WNtltTOM? Main Mo n u I rtlfo. 1I"'fff Go l d CO.ttOOM. S.Mc:_, How to u t hlt m n hotnt !/ "''' \'tlllel" v --81111 pt.Chl Tt&V.-!In o by eu Com mute '"""''th'fl / llbp of yovr eutNt'mt'"lt 1nd flrtl .,.. ".... \ 1\ Go_ .. ... "''"' MO_.,OOo TnMk A-< Flltvrt pf.lnt UMttoffll"'''ll'l** Toui'IHn l n1'ollm.UOn \ $UIIe of fllftltll m .. akJ1 of ttl ll'liOtlnd pertlng Olftl"' to tnd ttom ltl t tlrport .. Stille: kiMoelult of UUIIH Mtp ot th Pon nd ptrklno O..nltlg to ltld lrom Chi PM w..tMr tOACtttt; for eommoon CNIII ...Unlt!OM Elo:pcMkln plans et-.ndtr tl..eiiOIIIMI"QI to \tO RM&aun.llllt tnd $1101)91110 w .u-...-fwleq1 Vltltol't nlo,. 01111t118 Figure 7 Menu data sequence. The menu structure in Figure 7 is designed to meet t hese objectives n>is figure graphi cally depicts how this information woul d fit under the various menu options but does not necessarily reflect the final wording of the menus on the actual !TIS. Data Format n1e format in which the data are delivered to the user is just as important as the data sequence, speed } and availabil ity If the fonnat is not userfriendly o r if the data are not presented to the user in a manner that is easily unders tood or that can be used for t heir own t hen users will become frustrated with the machine and not use it One method used to make the information accessible to all users is having it present ed in as many d i fferent languages as possible. E nglish, French, German, Italian, Portuguese, Center fOf'Utban Transportation ResearCh


Information Sfotioru and Spanish represent the majority oflanguages spoken by residents and t o uriis to Dade County and, ideally, all would be available on the ldosks. Due to hard d rive space I i m ita tions and t becostto translate this information into many langu&ges, the kiosk wil l initially have displays and sound in only English and Spanish. These are th e two most commonl y used langnagcs in Dade County. The main menu screen should also contain both weather information and a map of the area to attract users The opening screen cou l d l ooksimilartothatofFigure 8. The map would i ndicate the user's current l ocation along with ma j or roads, transit stops, and nearby at tractions. Roads should be labeled nsing all of their common names (i e., Dolphin Expressway and Route 836). The maps should be relatively clean and unclut tered without an over loa d of information, emphasizing assisting people u nfan>iliar with th. e Dade County area. Maps and odter graphic s should be used instead of written instructions whenever posFigure 8. Kiosk initial screen sible. Users prefer to touch the cor-rect area shown on the screen t han to type in a name to receive information on that location/attraction/bus route. Map-based screens should include: Traveling by car: Detailed map of the county with the ability to zoom in on any a r ea Instructions on how to drive from A to B Information on the Sunborst program Roadway construction Florida' s Tumpike: Detailed map of the system Public Transportation: Map of the user's current location Bus routes MetroRail, MetroMover, and Tri-Rail routes How to get from A to Busing public transit Bikes on bus routes 23


Interactive TrottJptH1tltlon InfOrmation Sl.t1tiOnS 24 Aviation Department: Map of the airport Getting to and fonn th e airport -Expansion plans Sea Port Department: Map ofthe port Getting t o and from the port Weat her for ecasts Expansion plans Commute alternatives: HOY lanes -Bike paths Tourism Inf o rmation : All attraction/restaurant/etc. infonnation will be linked d ir ectly to a map Other infonnation will be presented as text or a s text with a ccompany iog graphics/icons. Graphics and icons should be easily recognizable and, whenever possible conform to a standard (for example t he icons used by the Atlanta A TIS or those found in "Gui d elines tor Transit Signi n g and Graphics" by t h e Tran sportation Research Boar d ) Graphi c s unique to the Dade County area, suc h as the Sun b urst, will also be included Data Needs Summary For tl1is ITIS proje ct to be a s u c c ess i t must contain information users value and will use in making t r ave l decisions To determine exactly what i nformation is most appropriate and useful officials from many local organizations (including the Dade County Conven tion and Visitors Bureau, MOTA, MPO, Tri Raii,SeaPort Depart ment, MIA, and FOOT) were interviewed to learn what qu e stions are most often asked of them. In addition, literature on the Dade County area was collec t ed, and World Wide Web si te s devoted to Miami and Dade County were examined t o learn what infonnation is available and often disseminated. ITIS pro jec t s a cross the country a l so were examined to detcnnine what information i s most often and what information is generally ignored by users This knowledge was fac tored into the tinal recommendation on what informat ion shou l d be included in t h e MPO's TIS T h e availabi lity of thi s information was also examined (see Table 6) to de t ermine the level of effort a prospective !TIS vendor would requ ir e to obt ain it. T h is wil l help the MPO to decide ifhard-toobtain data are worth t h e c ost and effort associat ed with acquiring them. This information must be presented and stored on the !TIS s o us ers can easily access and under s tand what information they require, without any special skills, t r ain ing, or com puter know l edge. A menu system was developed that will allow users to easily n avigate thei r way t hrough the information stored on the I TIS Menu i tems are selected when the user touches the appropriate part of the screen. Additiona lly, much oft he i nformation center for Urban ll'anSportatlon Research


lnterodlveTronsporlJlfJoninformollonStaUons will be present ed to users in map form. These maps will be sensitive to the touch as well, allowing users to access information on a particular location, b\tS stop, attraction, etc., just by pressing on the screeu The infonnation must also be kept accurate and up to da te. 'This will require coordination between multiple publi c agencies, the advertisers, and the kios k vendor. It will be the responsibility of the kiosk vendor to update the kiosk when provided with new informa tion. An arrangement will have to be negotiated between the vendor and the infonnacion pro v iders as to how often and how extensive these changes can be Kiosk with autodialing phone and printer. O?ntu for Urban TrrltiSfXlrlation #I

a lnteftl

Interactive Tromportation tnfonna1Jon Stations Advertising on the Kiosk. The primary goal of incorporating advertising into the kiosk is to fully fund the p roject. This funding scenario will elimina t e the need for the MPO to use any o f its own pro grammed funding on this project If successful, t h e project will be a model public/private partnership venture. However, there are several potential issues with using advertising t o fund all or even part of this project, which need to be addressed. The stream of a dvertising rev e nue thr ough the life of theproject will defray the kiosk ve. n dor's ongoi n g costs of mainte nance and updating the kiosk. Similarly, advertising provi des inc entive for t h e kiosk information to be kept current and maintenance to b e performed in a t imely manner, or the advertisers may withho l d some of this advertising revenue from the kios k vendor. Advertising revenue i s derived from allowing merchants, manufacturers, theme parks, etc., to incorporate their logo, slogans, c oupons/discounts, location information, etc on the kiosk Tit i s inform ation can be disp layed in several ways. The most dramatic would be t o design the entire kiosk in the c ompany's logo or colors f or example, a kiosk p a inted to resemble a large Snickers,." bar. Less dramatic would be to have th e inter-session screen (the default opening screen sho wn w h en the kiosk is fir st turned o n and d1e screen to which the kiosk reverts t o after a l ong period ofinactivity) be used for adver tising. Other o ptions include: small decals on tlte kiosk frame, small ads shown when the user selec t s a re lated topic on the kiosk, or ads only show n when the user accesses the s pecific menu item for that .mercha.ot/hotel!theme park, ere. The primary goal of incorporating advertising into the kiosk is to fully fund the project F o r this p roject the first three types of advert isem ents (kiosk co loru1g inter sess ion screen, and usage small decals on the kiosk frame) are not recom mended. TI1es e fonns of advertising w ould yield the most revenue, butth ey also d etract si gnificantly from tlte primary purpose of tlte kiosk. Potenti a l users ma y not re c ognize the kiosk as a lTIS and m ight not use it, assuming i t is a candy d i s pen ser or contaios only informat ion pertaining to a specifi c prod uct, company, or place. To ensure t h e k iosk is a s effective as possible its F i gure 9. Various methods to advertise on a kiosk. Center for Urt>an TITln$fHlrtD!Ion Research 27


Interactive TI'OJ!Sp011t1ti ments should be d eemed unacceptable? For example should the kiosk accept advertis ing from Dadeland Mall? Since one of the kiosks is to be housed at the Bayside Marketplace, the merchants there may not want advertis i ng from another shoppin g center o r any other tourist attraction. T ourist attractions, along with hotels, represen t the majority of potential advertisers This issue can be resolved i f the vendor and MPO agree to allow site specific advertising. Another possible issue i s that user s of the kiosk might perce ive an advertiseme n t as an endorsement o f a certa .in product by the MPO. If the user cannot s ee that an advertis e ment is clearly just that, and not a recommendation from the MPO, then the user may think the MPO is suggesting a certain hotel, tourist attraction, etc Heritage D evelopment Corporation, a company tasked with building a set of kiosks to attract visitors to American heritage sites. has spent a great deal of time and effort i nvestigating these potential conflicts. They have derived the following potential solutions: accepting no advertising only l isting a hotel/attraction, etc., ifthey have paid for advertising and making the fact that it is a paid advertisement clea r to users allowing only larg e national corporations, like M&M Mars or Coca-Cola, to advertise. The third solution, allowing only broad-based advertisements on the kiosk, will reduce confusion between whether th. e ad is an MPO editorial or truly is an advertisem ent. The is sue of allowing car advertisements was even investigated, but proved to be inconsequential. These advert is ements conflict with one of the primary goals of the kiosk-to get people out of private automobiles and onto transit. However, a car advertisement (or s i milar adverti s ement) will have little effect on the immediate commute choice being made by the kiosk user. centerforUrbanltanSportation Research


tnW'octlve Ti'OIISpOifQt/On lnformatit'Jn Stations The MPO kiosk will contain an extensive listing ofhoteJs, restaurants, etc. If proprietors of these businesses want additional spac<:ladvcrtising on the kiosk they will b e charged, and th e fact that it is an advertisement shou l d be made clear t o users. To avoid some of the pitfalls associated with advertising, adverti.sements can be made site specific, that .is, cettain advertisements only appear on certain ITIS Additionally, guidelines on what products/advertisements will not be allowed must be s et out in advance. Therefore, it is recommended that the MPO use similar guidelines as MOTA, which are highlighted below and included in Appendix A: I. MOTA reserves tbe right to approve all advertising, exhibit material, or an nouncements and their manner of presentation, which approval shall not be unreasonably withheld. 2 No advertising of a politically or socially emb!IIT'.tSSing subject shall be allowed. 3 No advertising material or announcement shall b e accepted by MOTA for display in the Busway kiosks which to tbe knowledge o f MOTA: a. is false, misleading or deceptive; b. is clearly defamatory or is likely to be h e l d up to scorn or ridicule by any person or groups of persons; c. i s obscene or pornographic; d. advocates imminent lawlessness or unlawful violent action; e is any combination of the foregoing. 4. MDTA reserves the right to reject any advertisement for any reas on 5. MDTA shall have tlte right to deny the use of any Busway kiosk advert ising space for any material which it reasonably determines is objectionable. 6 Advertisements of a political or editorial nantre are prohibited. MOTA, in its sole discretion, shall have the right to aceept or reject any Advertising Agreement. AdditionaUy, MOTA rese1ves the rightto revise o r alter any advertisement. No change in advertising cop)Will be made w i thout the Adverti ser s prior consent. A fun refund will be issued if the ad is r ejected. There is a possibility that t h ere will be limited interest in advertising on the kiosk. Kiosk advertising is a relatively new field and does not reach the massive numbers of people that many other forms of advertising such as television, does. However, kiosk advertisements can reach a very targeted market, making them attractive to particular businesses. Center for Urban TrimsportatiOn Research The MPO should adopt similar advertising guidelines as those used byMUTA. 29


lnterartive Tronspo11atlon Information Slafions 30 Several suggestions were made by kiosk vendors and projec t managers to increase the number o f potential advertisers. The most common suggestion was to link the kiosk service w ith the adve1tiseme.nt and p rovide related discount ticket. for example, a hotel may be willing to spen d advertising dollars if its advertisement can be displayed to those users who access the accommodations section of the kiosk. The hotel also needs t o receive feedback on the number of guests the kiosks bring to the hotel. The coupons would be used to keep a record of how successful the k iosk was in anracting guests. Some program managers suggested we f ollow the Wor l d Wide Web model where advertisers pay t o place a banner on the screen. Pressing this banner prompts an advertisem.ent for that company t o be displayed This method can make i t clear that wha t is shown is an adve rtisement and not a personal endorsement for the vendor Additionally the ba c k of the paper used in the kiosk prin ter could have advertisements pre-printed on it. Thus, the kiosk user keeps an advertisement with them, even after leaving the kiosk. Revenue Potential in Dade County Miami International Airport (MIA) is deve l oping t he i r own kiosk program and placing their own kiosks throughout the airport. The MPO has been given preliminary approva l t o plac e their information on the airport's kios ks, but the airport has insisted that they receive all advertising revenue from t h e kiosks. The fact that the MPO 's kiosk vendor do cs not receive any profits from advertisements shown on these kiosks is a significant drawback. Some expenses will be saved a s M'IA will be s upplying t he kiosk hardware, but as stated earlier, kiosk hardware is not expens ive and this is a prime advertising site It is extremely d ifficult to estimate the revenue potential of t h is p roj ect. With very f ew kio s k systems selling advertising space, and none of the. projects similar 10 Dade selling a dvertisin g space. there is no way to forecast the r esponse of advertisers without an i n tens ive marke ting effort This effort will be the responsibi lity of the kiosk vendor who will benefit from these advertisements This section contains what information could be found regarding somewhat s imilar kiosk projects. The first example i s from Intelligent Multimedia Solutions Inc. They provided a very rough estimate of what kiosks, such as the MPOs. might produce in advertising revenue i n the Boston area They est i mated each advertiser will pay $300 to $600 per year to tlte kiosk owner for ads on one kios k in a high traffic area or $3000 to $4000 for ads on 30 kio s k s around the. cit y Simila r estimates were o b t ained from North Communication s for one of t he ir kios k operations. Touch Miami, a Miami kiosk company started in late 1994, has already established a kiosk presence in the Dade County area. Thi s p rivate company receives an of its rev enue from advertisements o n its k i osks. The company currently has 14 kiosks located t hroughout the Dade County a r ea, including the Biltmore Hotel, Miami Airport Hilton and Towers Hotel So fitel. Crowne Plaza, Sheraton Biscayne Bay, B i s cayne Bay Marriot1 Center for Urban ll'ansportation Research


l.nteractive Tromportatlon ln/Oma.atlon Stotklns Hotel and Marina, Occidental Plaza, Sonesta Beach Resort, Holiday Inn Oceanside, Eden Roc Resort and Spa, Sheraton Bal Harbour, Sheraton Gatewa), Dora! GolfResort and Spa, and Bayside to Go. T ouch Miami charges the hot els a monthl y lease f or having the kiosks in their Typical lease rates are around $400. Touch Miami had I I of the 14 k iosks listed a b ove operational during I 996 and expootod revenues from these kiosks was $250,000. Advertising rates vary by type of advert i s e ment, length of contract, and payment option selected. Typical yearl ong c ontracts for picture video, and sound cost Bnrdines spent $4,000 to have its video and sound placed on the inter-session screen The system a lso allows over 200 Dade County a r ea vendors and attractions to place very short text adds on the machine for f ree. These advertising rates are very similar to those in other cities listed i n the previous sect ion. Using this information and assuming tl\e MPO kiosks are deployed at a minimum o ffive l ocations as expected (MIA, Bayside Mark etplace, th e C ivic Center, the Tri-Raii/Metro Rail stat i o n tbe Seaport, and possibly Cocowa l k and the Government Center), then it is possible to make a rough estima tion of the potential advertising revenue from these kiosks. Keeping in miud an assumption of an average charge per advertisementof$2,000 per year and 15 advertisers the first year, 35 the second, and 50 the third. Using th i s scenario, a total of $200,000 could be obtained from advertising over the three-year period of the k i osk deployment. Alternative ly, if we assume 100 advert i sers e a ch paid $400 per k i osk per year at five locations, the potential revenue would total $600,000. C o s t of the Kio s k System Next, a m ore detailed and t i mely cost estimate for the kiosk was undertaken. The following cost estimates were compiled from kiosk vendors. Hardware as outlined should cost approximately $8,000 per kiosk. 'Dte cost of setting up the kiosk in each location must be added to fuis. This cost is d ependent on the site, but should not exceed $4,000 in any case. This would y i eld a total hardwar e and set up cos t of$48,0 00. The cost of software development for the kiosk is highly variable. In tl1is case, a large amount of information and photographs t o be used on the kiosk are readily available, and the kiosk graphics and interaction s creens are planned to be relatively si 1 nple. This woul d lead to a potential softwaredevelopmentcostof$38 ,000. More extensive graphics on the kiosk or graphics tha t must be designed by tl>e kiosk vendor add signi ficantlyto tltis cost This cost does not include updating the screens. Updating costs are expected t o be anywhere from $200 for a simple text based change to thousands of dollars for new, motion video-based screens. These costs can be largely avoided by having each agency update its own screens. These screen updates woul d then be sent to the cen tral computer housed at the MPO and updated from there. Since t h e software will be designed in HTML, it is to change and update information as several agencies al ready have personnel familiar with this language. TI1i s will take CentetfOrUI1>an TI'Q1JSportatJon Researctt Total cost of the 3.5-year project is predicted to be $230,000. 31


Interactive Tronsportatlon tnformmlon Stations 32 strong organization on the part of the MPO !rut may prove more lreneficial for the organizations i nvolved as they have total control over the content of their portion of the kiosk. Alternatively the kiosk vendor can be placed in charge of updating the kiosk at an agreed upon schedule. The cost for this could be covered by advertising revenue. Tit is opt ion requires substantially less coordination and labor on the part ofthc MPO. Th e kiosks will also have to be maintained. As stated earl ier this will b e !rest done by someone on site at each kiosk location. If done entirely by t h e kiosk vendor, the cost of this would be approximately $200 per month per kiosk. This cost includes weekly clean. ing, refill ing paper, and stock ing extra parts for quick repairs. T he kiosks will also have smaller charges such as the monthly charge for the phone line to each kiosk. Therefore, if the MPO and the other organizations involved are willing to put forth the significant time and manpower to perfom1 updating and routine maintenance work on the kiosks in house the total cost could be approximately $90 ,000 for 5 kiosks (on e at MIA) over the suggested 3. 5 -y ear time period of this project. T h is would re s ult in almost no support from the vendor after initial deployment, but woul d cost $140,000 l ess than with full vendor support over the life oftl1e project.lfthe organizations involved do not want to be responsible for updating and maintaining the kio sks the cost rises to approximately $230,000. These figures indicat e th e approximate level of advertising revenue required for the kiosk vendor to break even on this project. Center for Urban "''ansportadon Research


l nteroctlve7h:IMporlotion Inf o rmation Stotiom Dade County Kiosk Specifications This section of the report examines in general terms some of the kiosk performance requirements set out i n a separate Request for Proposals (RFP) for the MPO's kiosk system This i ncludes items from the innovative funding structure to be developed, to how the successful vendor will be se lected, to how theeontractwill end. Fundi ng T h e r e is no government funding availabl e for this project Due to this fact, all revenues will be derived from selling advertising on the kiosks. This money will be used topay for:' the capital cost of the kiosk the software development t h e upkeep and maintenance o f the kiosks negotiations with potential kiosk s ites customizing the software and advertisements for each location generating advertising revenues for the kiosk s updat ing the information on the kiosks. Depending on t h e exact agreement developed between the MPO and the kiosk vendor, excess revenues (if available) may be split between the two parties. In return, the lv!PO and the County will: provide access to local information regarding: public transit, t raffic conditions, maps, county plans, non .. traditional commute modes, aud other information as indi c ated in Table 6 and Figure 7 allow installation o fkiosks in all County facilities (where appropriate} in conjunction with the vendor, establish specific criteria for advertising. Placement The s t eering committee for this project, the MPO, and t h e CUTR have determined the m o st des irable locations for the kiosks. These si t e s were s e l ected based primarily on CenterforUrt>an Ttonsparl.atron R

Interactive TronsportotkHt lltJOrmotkm Stations The most desired locations for kiosks in the Miami area are: Mlamiintemationai Airport Bayside Matl

fn(eradlve unsfH>rlation lnfomwtion Stations Meetings w ith officials from the Sea Port D e partment indicate they have unused kios k shells io termina l i 2 and would bever) willing t o have new, working kio s k s installed. It is very impo rtant t hat kiosks b e placed in very visible and usefull oeations. The kiosks must b e accessible to p eo pl e with. d isabilities Special care must be taken to avoid loca ti ons w h ere glare from lights or the sun make the kiosk screen difficul t t o read. TI1e vendor will complete negotia ti ons with all of t h ese locations i n o 1der to maximize advertising revenues to be p ut towards the T h e ven dor will a ls o att empt to secure tb.emost favorable spot possible for the kiosk. Locat ions s houl d be in high traffic areas but out of th. e way enough so tl1at users o f the system will not be i n the flow o f pedestrians. The locat.ion must also take into account lighting, vis ibility, access to electri cal power, access to communication lines, and what other uses the area serves. This spot will be selected by t h e vendor along with. tb.e stee ring committee. The M P O rescrves tl1e right to reject any potential specific l ocation if that specific locatio n is deemed to be inadequate. A central co mput e r, which houses and transmits the kios k information, will likely be located in the office of the MPO. fhis will have t o b e determined during co ntract nego tiation s This computer will have the same specifications a s those o f the computers housed in the kiosks. Partnerships Partnerships and working with the steering committee will be major factor s i n the success of the project. Diversity of p artner s providing information, sharin g costs, main te nance, communication s and space for the kiosk facilities will be critical. As st!te d earlier, i t is the i n tento f theMPO t o m aximize financial wid1 both the public and private sectors. A major goal of t h e project will b e to investigate po t ential financial partn ering issues and to reac h agreements with as many of the potential partne r s as possible. Financi3.lpartnering is possible in a t least some of t h e following areas : capital cost for kiosk ins t allations provid_ ing communications links or paying recurring dia l up phone-costs providing tourist-related informa t ion such as hotels, restaurants, airline flight transit cruise ship itineraries, attraction j nformation, etc providing communications media pay ing recurring fees to place advertisements on the installe d kios k s sharing in m a intenance cost associated w ith installed kiosks sharing i n initial and future software development costs t o enhance kiosk opera t .ions providing electrical service for kios k o p erations CtnttrjorUrbon Tttmsportafkm Research 3 S


lnteroaJve TrOmpt)l'tiJtJon InfOrmation StofJOns Figure 11. Kiosk hardware. 36 Kiosk Design The kiosk should have an interactive mode of operation using a touch sc reen, employing prompts made up of text, graphics, video, audio or a combination thereof. The display will provide a graphical representa t ion of the information whenever possible Kiosks should contain a dis p lay, an interaction system, a phone. and a printer. Til is display and i nteraction system must comply with the latest ADA requirements and with the ADA requirements set out in this section of this RFP. Display. The primary role of the disp lay is to provide instructions user infonnation, display maps, graphics, and routing instnoctions. Th e display should be a color displa y with a minimum size to ensure visual attractiveness to the passerby and be able to meet or exceed the following characteristics: 17-inch or greater monitor 32,768 colors at a nonint e rlaced screen resolution of I 0 24 x 768 a maximum dot pitch of0.28 nun a vertical s ca n rate of60 HZ. This will allow people with photosensitive epilepsy to use the kiosk (must avoid a flicker rate between 3 an d 55 Hz). The d i splay should b e rugged enough to withstand norma l usc and protection should be provided to minimize damage by vandals. The display should i nclude static images as well as full motion video where appropriate. I n addition t here should be an area on top of the kiosk where emergency messages can be displayed Titese messages should be able t o be upda ted remotely at any time. All functions and services of the kiosk should be operable without requiring clear vision of the kiosk,fo r example, someone who has forgotten their reading glasses or has poor vision. All functions and services o f t he kiosk should also be operable by persons with co lor blindness. For those people with extremely poor vision or who are blind, a plaque with braille lettering will be placed on the kiosk The lettering will i ndicate the purpose of this kiosk, th at it has t r an s portation information, and how to contact peop l e to obtain this info rmat ion over the phone. Interaction Sy!;te,L The system is required to e nable the user to request information and to respond to question s by the kiosk. Touch s creens shoul d b e used as they provide an easy -t o -update system and should be relatively easy to obtain. However. persons without fine motor control (fo r examp le, a person wearing g l oves or a person holding a small child) should still b e able to use this tou ch screen to access all of the functions and service s of the kiosk. In addition, the touch screen should work v.iten used by artificial limbs. There should be minimal de lays by the computer when accessing information. There should be a maximum wait time of three seconds between a user's request for infonnation and the display of that information. Therefore, the computer and Center for Urban ll"anspOrta1km Research


tntllrQ(tiWTrtmsportauon Information Stations monitor must be powerful enough to moot these criteria and tho s e se t out previously. Additionally, all ITIS information possible should be stored on the kiosk computer itself to obtain these fast response times. During the short wait times an icon shou ld appear on the screen indicating to the user that the kiosk is working on the u ser's request. Information should delivered in multiple languages whenever possible, and both English and Spanish at a minimum. This includes both sound and text on the screen. English should be the primary language. The kios k will revert to English when it is first turned on and when it "times out" after a period of i nactivity and reverts to the opening attraction loop. All functions and services of the kiosk should be operable without requiring users to have good reading skills in either oftlte languages on th e kiosk. Of utmost importance to the success of the kiosks be the interactive multimedia script development This script should indicate in detail the video/audio, graphics and text content of the program. The design should be compatibl e with specific needs of the user based on user profiles A user should not have to go through many menus to reach the information for whic h they are searching Users should be able to operate kiosks without the benefit of a manual or prio r training. It can be assumed that many users have had no prior computer experience. Pull down or drop may seem obvious to system designers o r office workers, but to a large segment of the population they have no m eaning. Exac t spelling of st reets and locations will not be required from the user In stead, as the first letter of th e street or location is entered, a scroll of choices will appear starting with that letter. Further narrowing of choices will be made as subsequent letters are entered. fn general, software design should place a premium on rapid input and response to user queries. Help assistance should be available on all menus in a consistent manner and should anticipate typical user questions with clear directions. All functions and services of the kiosk should be operable w i thout requiring the 11ser to have strong reasoning skill s or a good memory. Additionally, software is to be written inHTML (or compatible language) so that transition of the information from the kiosk t o a Web site is quick and easy. Menu navigation sh<;>Uld b e structured to a consis t ent location of choices that will make the system easier to u se Backward navigation through the menu is also desired Icon design sho11ld inc l11de a symbolic form as well as accompanied by text. Tlt e wel.l-designed interface screen can sometimes be the best user enticement. Whenever a user ends his/her session and no queue is formed, an "inter-session" routine (also known as an a ttraction loop) should take over. This subsystem should b e able to display current Dade County weather patterns, weather patterns for all ofNorth Am.erica, and a video of current events in Dade County. However, this "inter -session" ro11tine should not begin before a substantial amount oftime has passed, giviog those people with physical disabilities or problems reading or plenty of time to use the kiosk. Cen!erforUif>on Tl'a1lsp0t1allon Researctt 37


'nttrudlve Trtmsponatlon lnformatJon Sradons 38 TI1e design should have an ope n arch i tecture to accept magnetic str i p cards in the future Although card readers a r e not considered in the scope of this project i t i s very i m portan t that f uture ap plications using this techno l ogy be o btainable on t hese kiosks TI1ere should be a way to a cces s the kiosk o perating syst em software on site in order to perfoml routin e maintenance and c hange kiosk features such as the. sound volume This should be accessed through a secre t maintenance acce s s code. TI1e kiosk will also con t ain a p hone that makes i t possible for the use r to contac t the agency/vendor shown o n the kiosk screen o r to con tact t he kios k maintenance person in case o f a proble m w ith t he kiosk. Computer Requirements Each kiosk should conta i n an Ene r gy S t ar -r ated compute r c apab l e o f s upporting the minimum requir ements for c ommunications. d ata stora ge jnput/output rates and expendab ility The computer should be one of the fastest consumer grad e compute r s available, capab l e of r unning Windows 95. TI1e computer shou l d have at a min imum a 4 ,00 0 MB hard disk, 16MB or more of RAM, a 1 2x or faster CD-ROM drive a 1.44MB floppy drive and appropriate audio componen t s. The com p uter should interf.ce to a modem and shou l d be capable of suppo rtin g an 1/0 data rate of 56. 6 KBits /sec ond (CCITT modula tion s tandard s are required), or greater, co ncurren t with disk and CD ROM access. The computer should have t wo serial pons and at least one paralle l port. A mouse and soft ware for in-field servicing should be required, as well. T h e computer should inc lude MS Windows 95 or equival ent, mode m co mmunica tion software, an d software to dis play maps, v ideos, and photo CD i mages from CO ROMs. Th e compute rs should be equipped w i t h speakers and a s ound card. However al l functions and services of the kiosk shoul d b e operable without requiring t he ability to hear the kiosk at all T h e computer should be expa ndab l e to at l east 64MB RAM. The monitor and vi deo card shou l d be upgradab l e to displaying 1 6 7 million colors al l 024 x 780 reso lution. Cabinet Design Th e kios k should be d es igned s o that a pr i n t er can be placed in the kios k to pro v ide maps or directions for che user. The printer should be environmentally pro t ected, so thar t h e p rint e r p ape r d o es not become d amaged by the rain, col d, or heat. The paper size should be such t ha t the u se r can eas ily take i t f or later reference. TI1e printer should be a l o w maintenance black and white prin ter wi!11 the abili t y to quick l y print (in less than 1 5 seconds f or a typica18.S x I I p rintout ) hig h quality maps, tex l, and graphics. Th e printer w ill be housed i nside the cabinet and unaccessib l e lo the publi c. The pri nter will print the page and feed the page to an o utlet accessible to the user 11teactual design of t he kiosk housi ng \viii b e d e termined b y the vendor, approved by the MPO,and must b ccom p liant wit h ADA r ules and r egu l ations. The kios k must be p l easCenter for Urban 1\'ansportat ion Researdl


tntemctiveTmnsportot/on tnf o mJatJon Staflon s ant to the discriminating eye and is expected to look similar to the design shown on the front of the report and in Figure I. A standard cabinet will be used for all locations. Its color, size, and app earance will need the approval of the MPO before i t is installed. The interior electronics must be protected from electrical surges and temperature and humid ity extremes encountered in the Florida env ironment. Operating temperatures should be s to 40 C aud storage temperature should be between -25 and 70 C. Operating humidity should be 90 percent maximum relative humidity, non-condensing, and storage humidity shou l d be 95 percent maximum humidity, non-condensing. The interior com partments must be secure, a n d the entire structure must besecurable to the ground. TI1e cabi net should be designed to ensure protection against van dalism and intrusion. Th i s may include the addition of a video came ra mounted in tl1e kiosk shell much like tl1ose found at aut omatic teller machine locations. The outside surface should be easily cleaned. The overall appearance must be pleasant to invite usage and clearly identify the machine as a provider of travel information. The vendor's name should be prominently displayed on the front of the machine along with the telephone number for k iosk maintenance. It is anticipated that the cabinet di.mens. ionswill range from 24 x 24 x 54 inches to 36 x 36 x 80 inches. The total weight shou l d not exceed 700 pounds. The design must consider ease in transporting the kiosks between locations and movement at the actual si t e to guarantee ma;ximum usage. The c a binet will be designed to minimize damage by vandals, including secure l y fastening the machine to the ground to prevent tipping or theft of the kiosk. Communications All kiosks are to be connected to a central computer t hat contains the information tJ1at i s downloaded to each kiosk. Additionally the communications method used must allow the central computer to upload statistics on each kiosk's use and current s t atus (function ing or if there is an error). The latest, fastest, and most economical method of communi cations will be proposed by the vendor There will also be a phone on the kiosk that will allow users to call the agency that is currently shown on the kiosk screen, an agency tJ1at th. e user selects from the touch screen, or kios. k maintenance. The MPO, l'viiA, Bayside Marketplace, the Civic Center the Tri-RaiVMetro Rail S t at ion, and Cocowalk are all currently connected to, or are close to, the existing fiber optic line i1i Dade County. The traffic control center (which bas access to some realtime traffic information) and MDTA (which will soon have access to the exact l ocation of all of its buses in realtime) are also on tl1is fiber opti c ring. Communication with the kiosks will likely be through modems initially the use of fiber optics orodter high speed data trans mission lines (ISDN, T-1) must be p o ssible wit11 minor modifications to the kiosk in the future. CenlerJorUrban Transportation Research 39


lnleract/ve TtonsporfDflon lnformot;lon Station$ Tire vendor will be encouraget1, with oversight by the MPO, to enter Into a ma/ntenona agreement with inctiv ictuo/s olreocty worldng near the ldosk to perform routine maintenance such as supplying paper anCI rebooting the machine 40 Power The computer power supply should be suffic ient to power all peripherals The kiosk e l ectronics should operate on 1 20 V AC, 20 Amps and should be protected from electrical surges and over voltage conditions. The internal electronics and disks sbould b e protected from sudden and partial power failures The MPO should have the ability to remotel y ascertain from the k iosk its current working status p roblems, o r any malfunc t ion. In the event of a total power fail ure, the kiosk should automatically return to the application start (the inter session screen) and no damage to the kiosk electronics should occur. The unit should meet FCC Part 15, Class A and B for electromagnetic e missions. Tite k.iosks should also be designed such that it is in compliance with UL Standard 1950 for Safety oflnforrnation Technology Equipment. Quality Assurance All equipment supplied und e r thi s specification shoul d meet s t andard commercial prac tices regarding materials, parts, processe-s and workmanship The vendo r should b e re quired to warrant each unit fo r a peri o d of one year for both parts and labor. Kiosk Performance, Maintenance and Upkeep The maintenanceof t hese kiosks is the responsibil ity of the vendor. However, the vendor will be encourage d with oversight by the MPO, t o enter into a maintenance agreement with individuals already working near the kiosk to perform routine maintenance such as supplying paper and rebooting the machine. Tite vendor is also responsible for updat i ng the inf ormation housed on the kiosks The vendor will develop contacts with the various organizations tha t will supply information for the kiosk. These contacts will suppl y new information to the vendor as needed. The vendor will then update tlte kiosk as quickly as possible. The MPO should have the right to obtain all the kiosk i nformat ion from the vendor and edit it as the MPO see s fit. The vendor must outl ine the level of maintenance of the system, including the frequency of clea ning (espec i ally screens) and the especially the ability for quick service in ease of a breakdown. Service should be performed in less than 48 hours on weekdays, or less than 72 hours on weekends and legal holidays. The vendor must provide a preventive maint enance plan, incl uding diagnostics, and a brief maintenance histoty of all proposed equipment. Each proposal must include a listing of original equip m ent manufacturers for all components of the proposed system. Any d i ffi culty or malfunction identified as a result ofp re,entive maintenance operations or diagnostic tests must be reported to a des i g n a ted facility representative as soon as pos sibleaft e r it is discovered. Diagnostic reports will b e made available to a designated MPO represeJltative o n a regular basis. Cent er fOf' Urban 'ft-ansportation ResearCh


All software charges (including one time purchase cost and annual fees) will be the responsibility of th e vendor.ln the even t of any vandalism or destruction of the kiosk, the vendor will be responsible for replacing the k.ios.k. Replacement time s h .ould not exceed one week. Kiosk User Log The kiosk should be designed such tltat a complete transaction log can be obtained for each kiosk and the entire kios k system. This transaction log should b e available a t t h e central computer and at the kiosk itse lf. This transaction log will give the details of the transaction such as the time, type of transa ction, and date of usage. This log should also provide the time spent in each sub-co mponent of th e menu system. The log should include the total number oftimes the kiosk was used for each day week, or month and be in report form. This log should also record any down times attbe kiosk and the usage of languages other than English, if any. If maintenance is performed by a service techni cian, this information shou l d be logged into the system. General Advertising Requirements Advertising to be displayed on tlte kiosk- must conform to several requirements. I !.is the vendor s responsibility to procure the advertising and resulting revenue. Howeve r, the lv!PO will have the authority to reject advertisements they deem unacceptable for d i splay on a device that is produced b y or associated with the MPO. Appendix A contains a draft document created by MDTA that will regulate advertising on MDT A's proposed kiosks. The MPO is encouraged to adopt guidelines for this kiosk system. Advertising can only be placed ou tlte interactive screen and should be done in such a manner that it does not interfere with the dissemination of the co re information. Sizeand placement of advertisements will be determined by the vendor on a ease by case basis. However the MPO reserves the right to reject/change size and placement of any adver tisement if the MPO deems tlte proposed size/placement would interfere with the kiosks primary purpose. Americans with Disabilities Act (ADA) During the performance of this contract, the vendor, for itself its assignees and succes sors in interest must agree to comply with all ofdte applicable regulations of the Ameri cans with Disabilities Act of 1990, Public Law 101-336, as may b e amended from time to time; Title I, Bmployrneut; Title II, Public Services; Title III, Public Accommodations and Services Operated by Private Entities; Title IV, Telecommunications; and Title V Miscellaneous Provisions. All vendors must certify thatthey comply with all the require ments of the ADA. 41


l'ift t.rodive Trtms.porffltion lifjtNmotkm Stations 42 Evaluati on Criteria A selec t ion comminee w ill be establ i s hed by the Co u n t y Manag e r to select the winning p r o p osa l The criter i a have-been established by the Procurement M _anagement D ivision of t he Genera l Service Admini stmtion (GSA) Dc p anment. Contract Term The contract will befor a fixed amount o f time as nego tiated b etween t h e part ies and approved by MPO upon exe c ution of the co ntract. T he r e s hou l d be two specific ten n s in the contrac t The fir st i s to inst all the kios k s a n d ensu r e t h at they are running properly .lt i s recommended that t his period l ast approxima t e l y six months. The second period (sug gested term is thr ee years) will cove r the maintenance, updating, and advertising aspects o f the kiosk. Cente rfo rUrb:lnll'an.sportaUon R esearch


tnteradive Trtmsporttttion Information Stfio.ns Conclusions and Recommendations. Kiosks. or ITIS, have been used in many citi es across the United States to disseminate important transportation informa tion to travelers. These devices have been highly suc cessful in some instances and hardly used in other cases. The lessons learned from these other projects include: Choose the kiosks location extremely carel\llly for correct audience, machine visibility, and to avoid screen glare. The typical office/work environment has been found to b e unsuitable location for the kiosks. This is likel y due to the fact the work commute is a fixed eventandrequires little add .itional information. Kiosks at commuter cen ters or other locat i ons where d1ere is flexibility or unfa miliarity with travel have been the most successful locations for kiosks. Addition ally, the kiosk must be easily seen and recognized as a provider of travel and transportation information. Finally, the exact location of the kios k must be chosen to avoid glare of sun or lights on the kiosk screen The kiosk must be easy t o operate by those unfamiliar widl computers. The kiosk must respond quick l y to the user's requests. !,. An on site maintenance person can save a great d eal of time, frustration, and money. Tnis person's responsibilities would include weekly cleaning of the machine, re prin ter paper clearing printer jams, rebooting the machine when there is a problem, and alerting th e kiosk vendor when a serious problem has occurred t o the kiosk. This person would not be dedicated to d1e kiosk full time but would have a full time job in a business located n.ear the kiosk. Th e individual would only work on the kiosk after their regular job ends or w h en an emergency occurs. The vast majority of the maintenance issues with other kiosk projects could b e fixed by clearing a paper jam or rebooting the machine. These problems do not require high priced, skjlled technicians but can be b etter addressed by someone on-site. Cenlerfor Urbon 1hmsportatlon Resem'(h 43


trrtoracllve TlrlnSpOrlDtlon Information Stollons 44 Examination of other ITlS projects also provides insig)lt int o what menu i tems were most often accesse d by kiosk users. Commonly accessed menu items included how t o get from point A to p oint B using either public transit or by car how to use the kiosk, and transit schedules. To supplement inf ormation such as this, Dade County agencies were surveyed to detennine what infonnat ion they arc most often asked b y travelers These two sets ofinfonnation-popul ar menu items from other kiosk projects and infonnation most often request by Dade trave lers-were combined to fonn a menu s t ruct ure for the MPO's kiosk. 'llle vari ous menu headings include: how to use this machine, traveling b y car public transportation, airport, Port of M iami commute alternatives and touris m information. The infonnation should be presented in multiple langu ages; at a minimum, both English and Spanish should be used throughout. Current computer and communication techno logy has advanced to t h e point where off the shel f general consumer quality equipment can adequately p erfonn all the operations required from the kiosk The RFP for this kiosk stipulates both a m inimum acceptable speed for t he kiosk computer and a maximum allowable delay betwee n when a user selects a n item and when the item is displayed. The technological aspects of this kiosk will not present a p roblem due to the a dvances in t his a rea. T here will also be accommo dation for future expansion inc l uding real-time t raffic camera information and magnetic str i p card readers. Addi t i onally, the RFP sti pulates kiosk component s w.ill meet, and in some cases exceed, current ADA requ iremcnt s Due to the lack o f governm ent funding for this effort, i t will be necessary for the kiosk project to be se lf -su pporting Costs will have to be offset b y revenues generated th rough advertising on t hese kiosks. However, finding a vend or willing to take on the r esponsibili ties of d e veloping the kiosk software, supplying the kiosk itself, securing potential kiosk si tes and obt aining advertising for the kiosks may b e extremely d iffic u l t without some fun ding O n the pos i tive side, the Miami area is an attractive loca ti o n for the advertisers that typically advertise o n kiosks (hotels, r e s taurants, attractions etc.) and has the busiest cruise port in the world. It is ex p e cted that the vendor will install at least four kiosks (plus have t his transportation information displayed on the ki osk at M IA). The organization s w ill be able to, after successful negotiations, establish a public-priv ate partnership develop, install and update the kiosk. Additionally the kiosk project will provide the b est possible hardware and software design needed t o make the project successful. The MPO' s ITIS project is u nique i n that i t encompasses Metro Dade' s tremendous tourism component, an d multi modal transpo rtation mix. It will provide a comprehe nsive medium with whic h t o inform and d i sseminate transportation data across all facets including safety and congestion mitigation. 'lllerefore the biggest challenge facing this kiosk project will be finding a vendor willing t o prov ide. their services as outlined i n this report. The m enu i t e m s and information to b e d i splayed o n the kiosk have already been sugges t e d a long with the best locations for the kiosks necessary kiosk physical a p pearance, opening sc ree n appearance, and a long list of suggested operating parameters that will ensure a successful kios k project. Centt"rforUrba.n n-ansportatlon Research


Endnotes. Schrank D. ct al. "Urban Roadway Congestion-1982 to 1992 Volume 1: Annual Report/ Texas 'l'ransp<>rtation Institute College Station, Texas, September 1995, I 0. 2 "Goor&iaNet: Questions and Answers,"Goor&iaNet 1996. Giuliano, G., R. W. Hall and J. Golob, Los Angeles Smart TrtJVelcr Field Opera tional Test Evaluation, PATHResearchRep<>rt, UCB-ITS-PRR-95-41, University of Southern California, December 1995. G. Giuliano et at., Los Angeles Smart Traveler Field Operational Test Evaluation, California PATH Research Report, University of Southern California, UCB-ITSPRR-95-41, December 1995,4. 45


lnteradlve Transportafi.on tft/OrmatJon Stations Acknowledgments. K e ith Sinclair, Federal Highway AdministrationAtlanta Regiona l Office Todd long, Georgia Department ofTransportation, Traffic Operations Clifflove land, Cal t rans Mar i lyn Remer, M i nnesota Department ofTransport ation Joann Bresli n The Port Authority of NY & NJ Steering Committee Mari a Crowley Miami Urbanized Area Metropolitan Planning Organization Bill Anderson, Greater Miami Conven tion and Visitors Bureau Martha Guerra Dade County's Information T echnology Department Ulma Gonzalez, Dade Count y s Infor mation Technology Dep artmen t Dave Daniels, Tri-CountyCo mmuter Rail Authority(Tri-Rai l ) A nat Schwartzbaum, Civic Center Transportation Management Organization Edi Meadows, Sea Port Department Ray Diaz, Aviation Depanment Ron Jacobs, Florida Department ofTransportation Turnpike District Kim Poulton, F l orida Department ofTra nsportation Turnpike Distr ict Catherine Nobel, Florida Departmen t of T ransportati .on, D is trict 6 Luis Rivas, MetroD a de Transit Agenc y Mari aelena, Metro-Dade Transit Agency Michael Barea. Citizens Transportation Ad\ isory Committee 46 CenterforUrban'n-ansportation Resear

lnttttldive Transportation Jnformotlon Stations Bibliography. Albert, S C. Arriaga, and P. McGowen. Effective Rural rrs Outreach: The Ca/ifomia Program for Advancing Rural Transportation Teclwology. Report p repare d for d1e ITS America Annual Meeting, June 1997 Cambridge Systematics Inc. Travli nk Operational Test Evaluation Report F inal Report, August 1996. ESL wi t h DKS, EHen Williams & Associates ETAK, Dr. Paul Jovanis, NavTech, National Engineering Technolog ies. Travinfo: System Architecture Report Deliverdblc 2.3.4, Revision3, S an Jose State Univ ersity ad S m artRoute System, August 1994. F ederal TrcmsitAuthorily Home Page. World W i de Web. July 1996. Giuliano, G., R.W. Hall, and J Golob. Los Angeles Smart T raveler Fi eld Opel'ational Test Evaluation, PATH Research Report, UCB-ITSPRR 95-4 I. University of Southern Calitbmia, December 1995. Haselkorn, M.P., J. Spyridakis and D.J. Dailey. A RealTime Freeway Traveler lriformation System: Expa11Sion, Implementation, and Ewtluation, F inal Technical Report. A report prepared for the \ State Department ofTransportation Washing ton State Transportation Ccntcr(TRAC). U niversity ofWashington, May 1996. Institute ofTransportation Engi n eers, ITS America, and the Association for Commuter Transportati on Resource papers prepared for the National Symposium Commuter Response to Advanced Traveler Informatio n Systems. March 23, 1997. Kurani, K.S., P.P. Jovanis, and L. Dantas. Further Implementation of a Rural ATIS: Observatwns on the Continued Deplo-yment ofYA.11. University of California, Davis, 1996. LoraiFederal Systems-Owego and SRF Consulting Group Inc. Minnesota Traveler Wants andNeeds.Apri11996. Metro-Dad e Transit Agency. Am e ricans with Disabilities ACT (ADA) of 1990. Metropolitan Dade County, Florida, December 1991. Metro Transit King County Department of Transportation Rider/ink Demonstration Project Evaluation Report, ReportNo:WA-RD 405.1. Seattle, Washington February 1996. Pohlman, J.M., JHK & Associates, Inc. and T. Long. and Georgia DOT. Advanced Traveler hiformation Kiosk Project: TraveLink M ay 1996. The Port Authority ofNY & NJ. "Air port Broadcast Services for Kenned y International, L aGuardia, and Newark International Airports." Request for Proposal. Jul y 1996. CenterforUrtJan Transportation Researdr 47


lnterodlve 'lhmsportatJon Information Stations 48 The Port Authority of NY & NJ. "Airport Video Information Systems." Request for Proposal. October 1989. Schrank, D.L., S.M. Turner, and T.J. Lomax. Urbtm Roadway Congestion -1982 to 1992, Volume 1: Annual Report. A report prepared for the Tc>

lntei'Odive T rnnsportation I nformation StaUom RATES Appendix A. Metro Dade Transit Agency's Preliminary Kiosk Advertising Guidelines ADVERTISING AGREEMENT TERMS AND CONDITION S I Advertising rates specified on tile Rate Schedul e shall b e applicabl e onl y for the t enn oftheAdvertisingAgreement. 2 Published multi-monthl y and annual advertising rates apply o nly to display period s of consecutive months. 3 Retai l A d vertising r ates i n the Rate S ch edule are not subject to an agency commission. 4 MDT A reserves the right to revise rates terms, and specificat i o n s in the current ra t e schedu l e B arte r o r trad e w i ll not be accepted by MOTA. PAYMI!'lm l nrmsportDtiDn Researr:h 49


trtreractlve Transportatlon tnjormotiOn S t (lfl()JIS so 3. MDTA shall have the right t o ter m i nat e Adve1tising Agreement without advance notice upon default by A dvertise r or violation o f any provision of the Ad v ert i s ing Agreement by the Advertiser Waiver by the Co unty of any specific v i olation of the Advertising Agreement shall not preju dice the r i ghts of t h e County with respect to any v iolation(s ) not specifically waived by the Count y 4. Loss of advertising service a s a res ult of fire tlood, riots, strikes. shorta ges of mate ria l s. orders of government failure of transportation a cts of God, or other c aus e s beyond con trol o f MD'l A shall not consti tut e a violation of the Advertising Agree ment. The agreemen t will be suspended during t he period of inabi l ity to perform and t he terms extended for a like p e riod. The Advertiser s h all be entitled to a pro rata credi t or an equitabl e ex tension oft he Agree-ment ten n 5. This Advertising Agreement is not assignable w ithout written consent of MDT A nor may the subject of t he advertising be changed without t he written consent ofMDTA. ADVERTISING MATERIAL I MDTA retains all rights of ownership t o all advertisements designed or created by M O TA. MOT A w ill charge a $20 hou rly fcc to the a dvertis e r for the preparati o n o f art work. The Advertiser grants to MDTA a non-exclusive license to publish all cameraready advert i sements. MOTA shall not be requi red to return ads and/or ad m a ter ial to the Advertiser. MOTA shall not be responsible for any damaged or l o s t ads. copy, drawing, art or any other materials A.PPROV ALAND PROPRIETY OF ADVERTISING MATERIAL I. MOTA reserves the right to approve a ll advertising e xhibit material or announce ments and thei r manner of p re sentatio n, which approval shall no t be unreasonably withheld 2 No advertisi n g of a politically or socially emba rra ssi n g subject shall be allowed. 3. No advertisin g materia l or announcement shall be acce pted by MDT A for display i n the Busway kios ks which to the know l edg e of MDT A: a is false, misleading or d eceptive: b. is clear l y defamatory or is like l) to b e he l d up t o scorn o r ridicule by any person o r groups o f persons; c i s obscene or pornographic; d advocat es imminent lawlessness or unlawf u l viol ent a ct ion; e i s any combination of t he foregoing. 4 MDT A reserves the r ight to reject any advertisement for any reason. 5. MDTA s hall have t he r i ght to deny the use o f an y Busway kiosk adv ert isi ng space for any material which it re-asonabl y dete r mines is objec tionable. Cent er for Urba n 'TI'anspOrt.ltlon Research I


tnleraalve Transporlatiort lttfOnnatJon St.atlons 6. Advertisements of a political or editorial natur e are prohibited. MOTA, in its sol e discretion shall have !he right to acceptor reject any Advertising Agreement. Addi tionally, MDTA reserves the right to revise or a lter any advertisement. No change in advertising copy will be made without the Advertiser's prior consent. A full refund w ill be issued if the ad is rejected 7. Unless stated in the Advertising Agreement, the Advertiser shall f urnish and deliver to th e designated service l oca tion at no cost to MOTA and at least ten (10) days in advance of the commencement of the display period all required a d ver t ising materia ls. IftheAdvertiser's camera-ready ad i s not received by the specified date MDTA shall have !he right t o l eave the allocated advertising space vacant or to use substitute copy of the Advertiser shall pay for such use of the allocated displays O ther delays in placement of advert.isements or d eletion s of adverti sing space, caused by MDTA, shall not const itute a viol ation o f the Adv ertisin g Agreement but the Advertiser shall be entitled to a pro rata credi t or an equitable extension of !he term of se r vice INDEMNIFICATION I. Th e Advertiser shall indemnitY and hold MOTA and the County harmless from any and all claims, ljability,losses and causes of action including attorney's fees which may arise ou t of performance oftl 1is Agreement, u n less such cla i m liability, l oss or cause of act i on is occasioned by t h e sole negligence of MOTA/the Coun ty T h e A dvert iser shall pa y all c l aims and losses o f any nature whatsoever in connect ion therewith, and shall defend all litigation in the name of MDT Ntl1e Count y when applicab l e including appella t e proceedings, and shall pay all costs, j udgme nts, and attorney's fees which may issue thereon. NOTICES I. AU adve rtising and notices permitted or required by this Agreement shall be ad dressed to the following: Marketing Division/Advertising Metro-Dade Transit Agency 6601 N W 72 "' Avenue Miami FL33166 2 The laws o f the State ofl'lorid a and all other applicable laws, r e g u lations, and guidelines shall govern herein. 3 TI1e County is an equal opportun ity e m p l oye r and affirms that all applicants for empl oyment and al l employees during employment are treated without r e gar d to race. color, age, sex, religion, or natural origin. centerjoruroon TransportatiOn Rtseorc/1 51


TrtlmpOrtllfion lnjotm(lfJon StatiOns 52 4. This con t ract has been reduced to writing and has been executed first by the Adver tiser and afterward s by MDT A. It conta i ns all of the agreements and representations of the parties hereto, and no representation or promise not set forth in this agreement shall affect the obligation of either party from compliance w i th the terms and condi tions of this agreement The party signing this Agreement on beha l f of the Advertiser guarantees that he/she has fulJ power and authority to enter into and perfor m this Agreemen t and has been properly authorized to do so. This Agreement shall cover only advertising of the firm d1e Agreement and is not assignab l e by the Advertiser. If the Advertiser contracts with any advertising agency or other agent, the Advert i se r remains obligated to p a y MOTA for all adver tising purchases. This Agreement is subject to acceptance by the County. PLEASE SIGN AND RET URN TWO COPIES OF TffiS AGRE E MENT. Au t horization to display advertising on Metro-Dade Transit's Busway kiosks: Addendum : Kiosk(s) OFFICEUSEONLY Cost per un it (Clus ter) Account# __ Total Cos t ________ 6months 12months ____ S t arting Date: End ing Date: ___ Signature : Date:------{.lr./ u$1 sigMd by l'rin.cipal of Firm) T i tle: ------------------------------------------Company: _________________________ Address:. ____________ City/Sta t e!Zip: ___________ Phone : Fax:. _________ Signature: Date: _________ (Sales RcprosMratiw) Accepted by: METRO-DADE TRA N S I T AGENCY Signaturc: ________ ____ _________ (Di r ector or designee) Center for Urban ll'ansporta1ion Research


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