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A magazine of Florida
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Tampa, Florida
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3 v. ill.


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Periodicals -- Florida ( lcsh )
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University of South Florida
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University of South Florida
Suniland [Magazine]

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PACKARD SIXES EIGHTS "Our organization wishes our many friends and the general public a prosperous 1925." GEO. H. CARY, President. B. MARION REED, Vice-President JAS. B. CRANE, Treasurer J. W. DuPRE, Secretary H. G WARNER, Director F. G. MACK, Director Cary-Crane Motors, Inc. Capital $100,000 Tampa Florida


=-==-:=-=.= I .., oQ) !') THE Water is always alluring-its presents boundless opportun-ities for pleasure and in itself is a never-ceasing attraction to the eye and imagination. And it provides healthful receation and the most absorbing pleasures at ones home-door. Davis Islands is blessed in the richness of waterfront locations eleven miles of it-the choicest on the entire Florida coast and every foot within the Tampa city limits. The demand for this type of property is so great that prices for which it may be sold at later date are based solely upon someone"s irresistible desire to own it. At such time Davis lslahds property owners will reap the richest sort of earnings-instead of ordinary profits on turnovers. D. P. Davis Properties Franklin Street at Madison-Tampa Branches in Principal Southern Cities v--I? \--0 /o{} ')_{"


2 The Matthews "38", an ideally appointed cruiser accomodating seven people AHOY! THERE! The Rippling Waters of Inland Lakes-the Murmuring Surf of the Spanish Main. Which' Holds its Lure for You? ON THE Mezzanine floor of the Hiiisboro Hotel, at Tampa, there is' a rendezvous, where Yachtsmen and Boatmen of the Florida West Coast-and indeed the Seven Seas, are invited to stop and chat a while-of boats they've had-or want to have. No matter if there's brine on your jacket or not, you are welcome; no matter what kind of craft you want, we will gladly help you find it, be it a sloop, a cruiser or a speedy runabout. Visiting yachts are invited to avail themselves of the services of our Secretary, who will assist them any way possible. Drop a line, or call in at the "F o' castle"-if it's boats you want to talk about. R. STUART MURRAY TAMPA Power Boats and Water Craft Mezzanine HiHsboro Hotel -:--:-FLORIDA


_rnllilcQ]]Dcll 7h e MAGAZINE of FLORIDA Trad mark Regi tend in U. S. Patent Office Con tent s for J anuary, 1925 Frontispieces: entinel of Mo Dr aped Pines Guard :\tl irro r L ake t. P e ter burgThe itv Editorial A arrative Hi tory of t. Peter burg Meet the Governor An Intimate SJ...etch of J oh n Martin The Greatest Men of FloridaHenry M. Flagler, Empire Build r The Key A Story of a Man' Regeneration England' Best Meet D f at trange Fi h to See and Sea Fi h to Catch Human ature Photograph 111 uniland Miami Magic City of Dream Made Real olving the Riddl cienti t Explore th Motoring In and Around Tampa Bay Wbo Will Write Tbe ong of uniland The Way to Oran geland The trange t bip in Florida Water hell Mound o nt t Armoun e rnent Confession o f An Ex-Rum Runner -Third In tallm nt The Florida Home-A Department Piece of Eight A ction of Humor The Publisher's Page by KARL H. GRI m : R by WALKER WILLI M by w. M. WALI(ER b-y Jo EPH f U by H RLES L. FAY by GE E H RRY DAY by B. F. BoRcH RD by HELTON MATI.ACK by G&OR F. H. D CY by T. L. WI TO by F. H. GLOVER by D. H. GEORGE by 'CAPTAIN l\1 WEE EY" Conducte b.-reprinted either wholly or In part permiuion !rom the publis hers Published Monthly by The Peninauler Publiahina Company, Warner Bulldinr, Tampa, Florida C Junnn. P.,esitatlvea Eastern States, Stevena and Baumann, Inc., 47 West 34th Street, New York City ADVERTlSINC RATES ON APPUCATION Ten unta per copy. S .. baeriptlrat .. ia U.S. aad P-aeaalona $1 .00 per year; Canada $1.50; Foreirn $2.00. ChanJe of armud '" Sc. Pccmbvrg, Florida, !., 'Towruc

God made the A city bowered in bearing groves of orange, grapefruit, tangerines; its streets lined with majestic palms, oaks and pines; restrictions that insure perpetuation of the utmost in na tural beauty, enhanced by the art of man, aided by unlimited means and supported by united action of the broad visioned men who are cre ating here a wonder city "Down on the Dixie Highway"


a ou and we ...-.... will makQ -lhe Vistas of azure lakes, emerald hills and valleys, broad avenues, velvet-smooth streets and roads, high elevation ( 200 feet above sea level), purest water in Florida. Trunk-line rail connection, long distance telephone, telegraph, main motor route to South Florida and the Gulf Coast. And friendly, neighborly, cooperating people--this is Lake Alfred "Down on the Dixie Highway" LAKE ALFRED, FLORIDA


Farm Lands Groves Subdivisions and Development Sites Brantley Development Co. J. C. Brantley, Manager Orlando Florida 6


10,000 Acres Good Fertile Farm Lands All Cleared Within 5 Miles of Hard Surfaced Road Only 6 Miles From Orlando $100.00 Per Acre Write for Full Particulars Brantley Development Co. J C. Brantley, Manager Orlando Florida 7


8 Announcing THE largest, most refined and completely improved suburban waterfront tial development project on the West Coast south of Sarasota. Located on San Carlos Bay, where every pleasure that delights the heart of the sportsman or vacationist is to be enjoyed. Tarpon fishing, motor boating, sailing, canoeing, bathing, golf. Seventy-five per cent of the lots in San Carlos on the Gulf are waterfront or property. Residences are restricted to the new, modern, colorful Spanish or Moorish architecture. Sixty, eighty and one hundred foot streets and boulevards, with paving, curbing, sidewalks and parkways. Free title policy with every lot. Watch for newspaper announcement of augural sale in all cities of Florida. Write for booklet.


San Carlos On the Gulf As Nature made it, San Carlos 011 the Gu(f has 110 rival. With its development com pleted, San Carlos will comparison. Fort M vers, Florida 9


10 Beautiful Lake Marian --\Vhere its June in January Among The Scenic Highlands Just half-way between the Atlantic and Gulf-where summer is tempered by cool salt breezes from these great bodies of water, where winter is made balmy by tropical climate and Gulf Stream: health and happiness is moat assured-LOCATED IN "IMPERIAL POLK COUNTY" 400 MILES OF VELVET HIGHWAYS SCENE ON BEAUTIFUL LAKE MARIAN FINE SCHOOLS, COLLEGES, CHURCHES AND PUBLIC BUILDINGS 600 FRESH WATER LAKES IN OUR COUNTY Early day evidences indicate the Red Man, possibly Osceola and his tribes, camped on the banks of this lake at the very spot you are looking at. Today we are preparing it for you, building a town site with wide Boule vards, Lake Shore Drives, Parkways, Golf Course, Athletic field, and Public Play Grounds. 3000 Acres in Our Tract Offer Many Opportunities for the homeseeker, professional or business man. Land very desirable for Citrus Groves, Oranges, Grapefruit, Limes, Lemons, Bananas, Avocado Pears, Berries and for the growin g of early market vegetables, can be selected from this magnificent acreage. The raising of poultry and dairying can be carried on without interruption to these other enterprises. We have a highly developed country, the richest county per capita, based on real estate values, in the United States. Come while you can still buy at low prices and easy terms. Better do it now. Prices are at their lowest. Look at the map. Some day, not far off, you can take a boat at Lake Marian and go to the Atlantic Ocean for a week end pleasure trip, or take a B-line auto highway from St. Petersburg, Tampa, Lake Marian to Mel bourne on the East Coast. All paved now, but 45 miles. Lake Marian Groves Corporation OUR PROPERTIES WILL MEET YOUR APPROVAL-YOUR TITLE IS GUARANTEED. FRANK G. HUGHES, Director of Salu Winter Haven, Florida Marian Grove Corporation, Winter Haven, Florida: Please mail folder and full lnfor mation your land, crovea, town and lake-front Iota. Print your Name ........ ..... .... .................. ....... ......... Address ... ........................................ .... City .................. .. .. ..... ............. ........ State .....................................................


Hesperides Estates High Among the Hills and Lakes Near Lake Wales (City), Po1lk County This attractive bungalow on hill overlooking Twin Lakes, all conveniences, trees and shrubs, lot 140x 150, $3250. 00. Write today. Seeking Home Life in Florida, rather than being confined in hotels, caused a group of congenial people to seek and find at Hesperides an ideal setting for their community on a fine covered hill rising high above a sparkling lake, near the modern city of Lake Wales, on the hard road and railway, we have all the conveniences of Town amidst the beauty of Country. Mountain Lake Club, Babson Park and Highland Park are dose by. Not only may you enjoy your half acre villa site, beautified with palms and flowers, but a few acres of vineyard or grove cared for by our efficient organization, will pay for your winter's outing and afford a new interest in the life out-of doors. A really fine golf course, gamey bass fishing, quail and duck shoot ing or the water sports if you please, will renew youth in any man. Hesperides Estates offer the very best at a moderate investment. It's a charming place for conservative people. Our booklet sent upon request. Large investors will appreciate a dependable service. The large tracts we offer are low cost per acre. State-wide service and reports. Correspondence with Northern realtors is requisted. You are invited to investigate, and be our guest while so doing. Wm. Dudley Putnam, Owaer St. Petenburg Office: 102 Third Street North. Home Office: Caldwell Block Lake W lies. Tampa Office: 311 Franklin Street. ll


WITH the whole world to choose from, and with ample finaqces to enable her to locate an estate wh. ich fulfilled her highest ideals, Mrs. Potter Palmer selected the present site of Sun set Park because of its Natural Beauty Landscaping Possibilities Attractive Beaches Luxuriant Vegetation 1 ODAY you can enjoy these natural advantages together with all modern improvements and the association of people of standing such a s hi ghly restricted neighborhoods always attract, and in addition profit by Enhancing Value Safe Security Permanent Investment Strategic Location Pi. cordial invitation to call at our off ice is extended to you, and without obligation in any way we shall be pleased to show you our development and explain our elaborate plans for the future comfort and profit o f otr buyers. 513 TAMPA STREET, TAMPA, FLORIDA THE PAR.A.M. ... O U NT SUBDIVISION OF TAMPA 12


Tl' lcl O F Pl. E s GUARD Li.''[


ST. PETERSBURG -The Sunshine City 1-5t. Peteraburc Yacht Club end yecht beain. z-Homea alonr the North Shore. 3--Princus Martha and Suwannee Hotel$. -4-Feedinc tiM pit"eono In Wllllama Park. 5--Many macnifieent yachta v iai t the Sunshine City. &-Airpbne view of the downtown aec:tlon. 7-Palm-Uned atreets and well-kept lawna are found everywhere. &-Williams Park Is thronJed with w 'inter vio>toro all day lonJ. 9-Central Avenue lo a buoy thorouchfne. lo-Soreno Hotel, one of the city's mllllondollar hotels.


Tho s. W. Hewlett R. S. Hanford Publicity Hounds P Rl T RS' Ink, in a recent i sue, predict tha t Pre Agents are in for a long. hard winter and goes on to imply that all hasn't been "beer and skittles o to speak, with the e publicity hounds of the craft, lately. Readers are becoming intollerant of the methods employed by some, to steal that part of a pubHcation for advertising purposes which does not rightfully belong to them, and edjtors are getting hard-boiled about the matter. Printer's Ink states that a great many press agents now have time on their hands and have been reduced to the necessity of pre." agenting themselve but states: Even press-agentry itself .can't bring prosperity to the press agent.'' Speaking for Suniland, it doesn't make much difference to us as far a orne of them are concerned, if they even have to go to chopping wood or digging to keep the wolf from the door. Florida, as is natural in a State that is developing so rapidly, is infested. particularly during the winter month with men, and women too, who e sole purpose in life is to cram into publications, booster material, propaganda and publicity regarding some development, individual or con cern by whom they are employed. Stuff that readers don't want and are getting weary of seeing, and if anyone for one moment thinks that the reader does not know how to differentiate between genuine editorial matter and press gented publicity, let them pick one hundred magazine or newspaper readers at random and put the question to them. Many a new publication, with a good field and bright pros pects for a successful future, has been ruined through the efforts of these enterprising burglars of the printed page, and because the publication management did not have the courage of its convictions, for few editors willingly give up pace in their publications to something which they know their readers do not want. In the instances where press a gentry ha cau ed their failure, and we can point out many of them, they have thought it necessary to sell out the editorial columns in order to keep on the good side of some advertiser, whereas if they only knew it, by adopting a different course, in a hort while the advertiser would be running circles around the publication in order to keep on the good side of it. As we stated, Florida has more than its quota of pres agents, particularly just now, and hardly a day goes by that uniland doe not receive a full barrage from their guns If we printed half of the material they send us we would soon be in receipt of another attack from our readers that would kill us as dead as the proverbial doornail. We pre d ict that there is coming a new era in the publication field i n which the press agent will be as extinct as the dinosaur. One of the rea ons for this is that we are getting too many publications and only those which maintain genuine reader interest will survive. Perhaps we shoulci' modify our statement somewhat by saying that many pre agents have served a useful purpose and a good deal of the reading matter they have fed to publications has been of considerable interest to readers. These remarks are also not directed to those people who seek free space for some worthy eause or purpose. There are some effort to which a certain amount of space should Editor Managing Editor be devoted, and which belongs in the cia ification of propa ganda or advertising, at no cost to those seeking it. This applies, of course, mostly to new papers. What we par ticularly object to in Suniland is the advertiser who buys a page for advertising and expects everal reading page boo ting the thing he advertises, to go with it The adverti ing and editorial departments of Suniland are not very well acquainted with each other, and this with malice aforethought and design. It is a pet theory of ours that the nearer strangers these two departments are, the more valuable Suniland will be to both our advertisers and leaders. The editorial policy of Suniland is that this is a readers magaz.ine and the more we make it so, the more valuable it will be as an advertising medium. The advertis ing department has a certain amount of white space to sell -to advertisers, and the editorial department has a certain amount of white space to fill--for readers. These depart ments are dependent upon each other. Advertisers must. have readers and circulation alone won't support the kind of reading matter readers want nowadays to make advertis ing worth while. So far our theory is working out splendid ly to the proven advantage of both readers and advertisers. but it takes a good deal of nerve to refuse to print some of the things our advertisers want us to, and only recently we have had to refuse several rather large advertising accounts because we would not also ell our editorial pages. As we said, the two departments are dependent and yet it is a strange analogy that they become more and more in dependent by working independently of each other. We don t need professional press agents in Florida. All we need to do is to bring people to Florida for the first time. They will come back again or stay permanently with out any further urging. Florida ells herself if properly presented, and Suniland is striving to do this very thing in the best possible manner without thinking for one moment that we have reached perfection by any means. But we have impressed a nllmber of readers, as for instance. a man from who purchased a copy of Suniland in Miami. He said only a few days ago to a representative of Suniland: "I have read everything in Suniland from cover lo cover including the advertisements, and the thing 1 like about it is, that you people give us information about every part of Florida. instead of being a mere propaganda sheet for a particular section, and you leave it to the readers' common sense to decide where he wants to go." A number of our readers appreciate Suniland for the same reason that the man from Wisconsin does, and when readers grow fond of a magazine they will go out of their way to do business with the concerns that advertise in a legitimate way in its pages. We wish every advertiser would put this thought in their pipes and smoke i t out for what it is worth. Then let us run our editorial pages in our own way and we will guarantee to bring more people to Florida than any other medium now being employed, and to give to our advertisers far better re ults than they ..:ould otherwise hope to enjoy. This is no idle boa t, for only ye.sterday a recent arrival in Florida for the first time aid: "If I had only seen Suniland five years ago, I would have been in Florida from then on." We feel that the amazing success of Suniland in such a hort pace of time has been mainly due to the rigid adH


of the editorial policy as above outlined, for where .we lose one advertiser by reuon of it, we gain ten others who appreciate the purpose behind it and its value to them. More About Florida Taxes Winter Haven is a very logical place in which to hold an a .nnual orange festival. being situated as it is, in the midst. not only of one of the most attractive parts of Florida, but also in the center of one of the most important and pros perous citrus sections of this State. We devoted our editorial pages last month to the recent amendment to the Florida Constitution to prohibit state in come and inheritance taxes, deeming this the most important happening in Florida in many years. Recently The Florida National Bank of Jacksonville has issued a booklet entitled "Tax Legislation in Florida. This booklet gives some valu able data regarding taxa-It would be splendid indeed if this Orange Festival could be developed into a really big annual exhibition of the Florida Citrus Industry; one that would rival or outdo the magnificent. orange festivals which are put on every year in California, and which do much to advertise the citrus fruits of that State, and attract many thousands of winter visitors tion in Florida aa well as information regarding the I process necessary for estab-SEVENTY, FIVE CENTS lishing residence in thii! state and advises people who wish to do this to ac-tually own homes in Flor ida and establish their families here, One or two paragraphs from this book let are particularly interest ing and we are quoting them herewith: "Taxes have never been popular, and in recent years many new methods of rais ing taxes have been devis ed, each one less popular than the old. Florida has been the first and, so far, the only state to turn back and actually reduce the tax burden placed upon its citi zens. The program of tax legislation which the citi zens of Florida have adopt ed does not appeal to the very rich alone, but has an even stronger appeal to the men of more modest means who are striving to increase their fortunes that they may be happy and comfortablt: in old age and that their heirs may enjoy comfort,:; which to were denied. "In Florida the cost of state administration is so low that it is not necessary to raise large amounts by taxation. Florida has no state debt other than a small amount held by the school fund, and under its i constitution the state can By KEN CLOUD WE ONCE knew of a race horse whose name was "SeventyFite Cents." He was good for onl y three quarters. The sleek sitks of him the size of him his stride flare of his nostrils the tilt of his head the calm manner in which he took his post and waited for the bauier to shoot up im mune to the capricior/..S caperings experienced horses marked him for a winner. He did win-small ballles But his kept him from geuing in the ones that count. He'd be away i n a flash. Ere fift y yards were gone he'd be in a good position. H e could show his heels to an y .field at a start. But right under shadow of the wire right within earslwt of Victory's wice urging him on, for the full distance, lu:'d quit All of us kno w men like that. Starling in every race they never fi. n ish an y Give11 appearance, education, addres s environment, train i n g even opportuni-ties th.ot even le sser lights w ould htwe no tror..ble i n cashing, these c haps are robbed of ultimate vic tor y by '' quit germ. G iven e v e r y qualit y tlult marks a win n er they never win. Their failures accentuate their fa v ors. With heads high in the air eyes spa rkl i n g wi th e nthusiasm their step qui c k with the apparent desire to be up and a way, the y swrt gloriously and end ingloriously. They sweep the field ae first they falter finoll y. The y sicken of t he battle seemingly and quit toda y's race, though on the morrow they trot forth with the same assurin g nonchalance of today. The y are alwa ys ready to make another start. quic k sta rter is not al ways tlr.e wi n ner. Th e race does not fall al w a ys to one with the inside position. The race goes to the man w ith the will to win; who possesses that stuff which b ids him fling bare the last drop of courage the last bit of ebbin g eDort; the final strain of every muscle and si11.ew to go on unt i l it w ould seem that he c ould go no farther -then-to g o j arther. from all parts of the coun try. This brings us to the two big teasons why Flor ida should develop an im portant or an g e festival every year. The citrus in dustry of this State has been estimated to be worth fout hundred million dolh\rs. Certainly an industry as huge as this deserves some sort of a celebration once a year and needs the advertising that is attend ant upon affairs of this k i n d. Floridians should think enough of the citrus industry of this State to want to get together once a year and show just what it amounts to. Then too, i t would form a very accept able entertainment to the hundreds of thousands of vi ,sitors to Florida at a time when the Tourist season i., at its height, and would become one of the most ant memories to many, of their visit to thi s State, and thus the citrus industry of Florida would be more talked about over the country than ever. Florida has been rather backward in the matter o f promoting and supporti n g a citrus festival of sufficient magnitude and as to be worthwhile to the entire industry, but we hope that this day of seeming in difference to a project that could be made of inestim able value to the industry. is over and that the Polk not incur any further indebtedness. sive and high salaried commissions Florida always has been free from misuse of public funds. There are no expen to be maintained and any suggestion of the County Orange Festival will develop into a Florida Orangt Festival that will be known the world over for its beaut y and appeal as well as economic value. "Florida is in an ideal position, in that a very small por tion of the state has been developed. Probably not more than 1 0 per cent of the total acreage within the state is being used for productive purposes. The citizens feel that by being fair in the matter of taxation, the highest type of American citizeos will be attracted to Florida.'' Florida Orange Festival We note with much interest that the Polk County Orange Festival is to be perpetuated and will be held again during January 28 to 31 inclusive at Winter Haven. Plans have been made by the committees in charge of this F

St. Y3cht Club A NARRATIVE HISTORY of ST. PETERSBURG By KARL H. GRISMER IN order to tell about the founding anc.l growth of St. Petersburg, it is neces sary to tell something of the people who inhabited the lower end of Pin ellas Peninsular long before St. Petersburg was even conceived. There is evidenc e to support the state ment that this part of Florida was in habited long before the coming of the white man. This evidence is furnished by the numerous shell mounds which can still be found around St. Petersburg. Ethnolo gists who have dug into the mounds say that there is no doubt but that they were made by man. Carved she lls, weapons made from wood and stone, crude jars and bowls, and numerous othe r articles have been unearthed, toge th e r with human skeletons. The mounds w e r e e vid e n t ly made for various purpos es. A number were apparently fortifications. Others were used as burial plac e s for the dead. Still others probably w e r e nothing more than places where the savage s gathered to eat their shell fish, the heap of discarde d shells be ing built up through the countles s years. Old settlers say there were originally six or seven mounds in the vicinity of Sixth avenue south, wh e r e Shell Mound Park has since be e n es tablished. All except one of the mounds were destroye d when the early city fathers hauled away the shells for use on streets and sidewalks Al though most of the mound s within the city were leveled in the same way, many still re main on Weedon's Island, Pin ellas Point, Maximo Point, the Jungle, Pine Key and else where. These mounds, m a n y of which are very large, prove that the savages must hav e been very numerous and must have lived here for hundreds of years. Perhaps they lived on the peninsula the year round; p erhaps they migrated here each winter from the North, seeking a balmy climate. In either case, they must have found the peninsula to their liking and lingered, just as the visitors do today. Discoveries made recently se e m to prove beyond doubt that both Panfilo c.l;! and Ferdinand de Soto set foot upon the lower end of Pinellas Peninsula in their explorations of the West Coast of Florida. Excavations made during the winter of 1923-24 on Weedon's Island under the d i rection of Dr. J. Walter Fewkes, chief of the Bureau of American Ethnology of the Smithsonian Institute, provide convincing proof that at least one of the Spanish explorers must have landed on the island. Many dishes and crocks of Spanish origin were unearthed, as well as Spanish weap ons and a numbe r of skeletons of white m e n It is b e lieved that a number of Span iards later lived on Pinellas Peninsula, but there is no definite information r egarding when they came or when and why they l e ft. A numbe r of old Spanish coins, dated around 1800, have be e n found on Long Key, and there is a tradition that an exiled Spani s h nobleman lived on this island in The open-air postoffice atanda unique amonathe a-overnment bulldina-a of thla eta .. the Gulf for many y ears It is saiu that the Spanish settlers gave Spanish nam e s to some of the islands and som e points on the mainland. Point Pinellas, for instance, was called Punta Pinal, mean ing Point of Pines. These names have been given, of course, by the Spamsh explorers and map-makers, but the belief t.hat they were named by early Spanish settlers is equally plausible. The first known settler on the lower e nd of Pinellas Peninsula was Antonio Maximo. In 1843 Maximo secured a land grant from the United States government for services during the Seminole War and established a fish "ranche" at the lower end of the peninsula, now called Maximo Point. Three years later another fishery was located on one of the keys below the peninsula by William Bunce. Maximo and Bunce did a good business in supplying fish for the Cuban market until both of their ranches were destroyed by the hurricanes of 184 8 The first house on the lower end of the peninsula was built by James R. Hay, who came here in 1856 to look after the cattle and hogs of the old Tampa stockmen. He fenced in a small tract at what is now Lakevi e w avenue and Twentieth street to raise truck for the Tampa mar ket. A little later he built hi s home of rough hewn pine tim ber. In 1857, Abel Miranda settled at Big Bayou, about four miles south of the present St. Petersburg, and two year. late r John C. Bethell settled nearby on Little Bayou. Short ly afterwards, Miranda and Bethell established a fishery at Maximo. The value of property on the point in those early days is in dicated by the fact that in 1860 Hay sold his house and most of his land, with all the improve ments, for $25 and a gold watch Pinellas Point did not play much of a part during the 17


Civil War. The only ev ent of which th e r e is any r ecord was the sh e lling and d e struc t i on of Miranda's home at Big Bayou by the Egmont Key blockading fleet. The Federals manne d a smack which had be e n captured from K e y West fis h erme n and in February, 1862, paid a visit on Miranda. They fire d a few shells ov e r the house and then came in to get provision s The y kill e d the hogs, cattle and poultry and load e d the smack with syrup, pumpkins, bacon, com and sweet potatoe s taken from Miranda's storehouse. Having accomplished this, the invaders burne d the buildings on the farm and kill ed the orange tree s. Miranda and John B eth ell r eturned later, and s eeing what damage had b een done, d e cided to l eave the point. They were f ollow e d by all the othet settle r s, o f whom the r e w ere not more than a doz en. The Civil War ende d, settle r s began drifting to the point again. Truck farms w ere starte d and orang e grove s planted A number of newcom ers went into the rais ing of hogs and cattle Land was v ery cheap and if a p e r son lacked th e mone y to buy, all he had to d o was settle on a s much as he wanted and no on e r a i ed any objections. Many of the n e w arrivals settl ed e ith e r at Big Bayou or Disston City, n ear what is now Gulfport. The s ettlement a t Bi g Bayou, called Pinellas Village, b ecame qu i t e important and boasted of seven stores, a good harbor, a hotel and a score or more of homes. A postoffice was e stabli s h ed there in 1876, John B ethe ll bein g th e fir s t po s t ,master. Disston City came into being in 1 88 4 a s a r esult of a real estate promotion, e n gineered by the officials of the Disston City 1 8 Land C o mpany and tne Florid a Land and Improve m Ent Company, wh i ch own e d thous an,".,J of acres of land on the Di sston C ity was to b e th e c ente r of this d e v e lopm ent. The promoters launched an exte n s iv e advertising in m any c iti es throughout the North h eralding the b rilliant future of Di sston C i ty. For a f e w y ears, Disston City made a hard fight for e xi s t e nc e A numbe r of hom es w e r e built, a f e w store s opene d and eve n a n e w spape r establis h e d The rail r o a d to St. P e t ersburg pass e d it by and the dteam of the promote r s was shatte r e d Dissto n City breathe d a f e w las t gasps and t he n expired Today few trace s of the t o wn r e m a in. The first s ettle r on the land includ e d in the ori gi n a l pla t of St. P e t ersburg, wa s Dr. James Sarvent Hackney, who bought six h u n d r ed acre s of land from t h e state for twenty-five c ents an acre H e built a home at w h a t is now Fourth street and Fifth avenue s outh in 1 8 73, and ma de exte n s iv e improve m ents r e cla i m i n g the saw grass ponds and cl e a ri n g th::! l a nd for f arming a nd g rov es The n ext settl e r s on t h e land includ ed i n the ori gi n a l plat of St. P e t ersburg w e r e Judge Willi a m H. P erry and his brothe r Oli ve r. The y buil t their hom e on the block south of the p resent Atlantic Coa s t lin e t racks betw ee n S e cond a nd Third streets. The y ente r e d forty acres planted thre e acres in s w ee t potatoes, corn and melons and se t ou t s om e s w eet-orange s e edlings. Ne : th e r the P errys o r D r Hackne y be cam e v ery enthusiastic about the farming possibilities of that section of the penin s ula, and wh e n W F. Sperling appeared late in 1 8 73 and off e r e d to buy all their i mpro ve m ents the y readily con sented. In Thirty yean have wrought a marvelou c:banl' in the "Sunshine City. In 1894 one and twostory buildinl' stood alonl' a few bloc:k of Central avenue, wbic:h was covered ,;tb dMp nnd. Today modern structures line thi wide, smoothly paved buoine.. street thi s way Spe rlin g secure.-l ahont. 1><10 acre s with a mil e frontage on Tampa Bay. St. P e t ersburg may b e said to have had its beginning in 1 8 7 5 for it was i n that year that G e n eral John C Williams, of D etroit Mich igan, first v isi t e d the p e n i n sula. The story of John C. Williams must b e gi n with the story of his father, Major G e n e r a l John R. Williams, one of the pio n ee r r e sidents of D etroit. In his youth, John R. Willi a ms was a captain of artillery i n the Unite d States army and was sta tione d a t D etroit. In 1 816 h e resigne d from the army b ecause h e disliked his superior offic e r G e n e r a l Hull, and ope n e d a gen eral store Hi s customers w ere sol d ie rs, hunters and Indians; his good s were pai d for largely in furs. Twi c e a year he r e c eive d his good s from N e w York by way of Buffalo on a s ailin g v esse l and twice a year he shippe d hi s furs. In 1 8 2 4 D etroit b e c a m e a c ity and Wil liam s was e l ected as its first mayor. H e was r e-e l ecte d three time s. H e was the fir s t president of the fir s t bank in Michi gan and on e of three to found the D e troit Free Press From 1 8 32 to 1 8 52 h e was major gen e ral o f the state militia. H is s avings w e r e in ves t ed in r eal estate and at his de a t h in 1 854 he was probably the w ealth i es t man i n Michi gan. In 1 8 58 hi s property was d iv id e d a mon g e i ght childre n the s h a r e of each b eing appraise d at $1 0 5,000. J ohn C. Willi a m s was bo r n January 2 5 1 8 17. Wh e n four months old h e was chris t e n ed i n St. Anne s Cat holic Church. Lit tl e i s known of h i s early y ears. H e was n e v e r a s old ie r but was a m e mb e r of the Brady Gu ards a uniformed company of D etroit young m e n His t i tl e of "Ge n e r al" wa s a complim entary on e only give n t o him afte r h e settled in St. P e t ersburg Upon the death of hi s fathe r, Williams was will ed an 8 0 acre farm on Woodward avenue in what i s now t h e h eart of D e troi t H e imm ed i a t e l y proceed e d to sub d i v i d e and se ll it, and i n s o doing made a b i g profit Sal e of othe r properties h e own e d in D etroi t ma de him on e of the w ealthiest m e n in the city. Will i am s came to Florida for the fir s t time in 1 8 7 5 Many stories are tol d to e x plain his comin g Som e say that, having dispo se d of almost all h is D etroit propE'rty, h e se t out to find n e w fi e lds to con q u e r. Others say that h e was suffering from a sthma a nd that h e came to Florida


for r e li e f. Whateve r the r e ason, he came and after traveling over almost all of Florida, he finally arrived on Pinellas Penin sula. According to one account, Williams was in C edar Keys on his way back north when h e first h eard of Pinellas. He had seen nothing .in Florida which suited him, so the story go e s, and was ready to l eave for good. While waiting for the train, a chance acquaintance boosted Pinellas Pen insula so effectively that he d e cided to go back and s e e this wonde r place. He returne d to Cl earwater, hire d a t eam, drove th e re-and found what h e sought. It is problematical wh ethe r Williams, upon his first visit here had any idea of foun<\ing a city. But at all events he lost no Ume in acquiring property. He traveled oV'er the p e ninsula, look ing at all the large tracts which had water frontage Of them all, h e lik e d the Sperling tract the best. Thi s w a s evidenced on March 4, 1876, when two deeds were ex ecute d in Alabama to Williams from W. F Sperling. The d e eds show that Williams paid $3,000 for the tract. In March and April of the same y ear h e r e ceiv e d deeds from the state of Florida for 712 acres adjoining his other purchase Late r he bought about 200 acres more, making his total holdings at that time about 1,600 acres. To the state h e pai d on an average of one dollar an acre It i s probable that for all this prop erty h e paid less than $5,000. In 1 8 79 Williams started out for Florida to make it his permanent home. He was accompanied by his wife, two daughters, one of his sons, B. C. Williams, and his n e ph e w, F. W. Tilden. The party traveled to Gain e sviiie by train; the rest of the trip w a m a d e by traveling overland by horse and wagon. It was a journey of 250 mil e s throug h a thinly settled country. At places the road was nothing more than a trail, and then again it was not even that. Almost a month was required for the trip. Upon arrival at his Pinellas estate, Wil liams started work clearing about forty acres. He trie d farming, but met with the usual success of men who try northern farming m ethods in Florida. After a time he gave up the venture, left a few em ployees on the land to look after his prop erty, and r eturned to D etroit. It is believed that Williams conc e iv e d the plan of founding a town on the Pen i n sula after he learned he could not make his land pay by using it for farming purpose s Possibly he had had the idea in mind from the beginningno one knows e xactly. At all e v ents, his subsequent ac tiviti e s were centered in devising ways of bringing a railroad to his property and making a town po s sible In 1886, he ship ped furniture, horse s and dogs from D e troit to Tampa and built a hom e in Hyde Park, the n a suburb of that city. H e liv e d there until after he completed n egotiations with the Orange Belt Railway wh i ch r e in the building of a railroad to his land. The Orange B elt Railway was fahered by P eters A. D e m ens his corrert name P etrovitch A. D e menscheff who came to Florida from Russ i a in 1880. Dem ens was of a noble Russ .ian family and was very well educated. He was exiled from hi s native land b e cau s e of his political b e liefs and he neve r returned. For several years after coming to Florida, Demens operated a sawmill at Longwood, about ten mile s southwest of Sanford. To get logs to his mill, he built a small railroad out The at the left ahowa the eelebra tion markina the openinc of Central aven.ue weat of Ninth street, ten years TociAoy th!a thorou1hfare la built up from the Bay to the Gulf. The photovaph above preaenta a detided contrast In celebrations in the short period of ten years into the timb e r lands. This probably gave h i m the i d e a of build i n g a railroad on a large r s cal e H e interes t e d a number of m e n and got about $35,000 in cas h in ad d i t i on to a f e w thousand h e had himself. Hi s first v enture was to build a road, narrow-guage from the town of Lake Monro e on the St. Johns River, to the southern e dg e of Lake Apopka, about eightee n mil e s w es t of Orl a ndo. Judge J. G. Speer, who own e d much land in that locality, g ave the railroad on e-half of a townsite of 100 acre s and the town of Oak land cam e into exist e nc e. It was the headquarters of the Orange B elt Railway for a number of y ears D e m e ns wante d to exte nd the railroad on to the Gulf. On e of his partne r s objected but the oth ers outvote d him. Donations w ere secure d all along the proposed route. The Dis stons of Philade lphia, who own ed large tracts in that section of the state, agree d to give the railroad about 60,000 acre s. At first, D e m ens had no intention of building the road to that particular part of Pinellas Penins u l a where Williams had his property. He wanted to go to Disston City, n ear wh ere Gulfport now is. But the n egotiations for this site f e ll through and arrange m ents w ere made with Williams through H enry Sw eetapple, treasurer of the railroad, to build to the Williams prop erty. Construction work on the railroad was starte d early in 1887 but Demens began to g e t into difficulti e s from the very start. His sh ipments of rails did not come as fas t as h e e xp e cted, and to make matters wors e D e m e n s was unable to ge t money as fast as his und erwriters had promised. He b egan to ge t b ehind and the contractors and workme n started clamoring for their mon e y. At on e time, 500 Italian work m e n gathe r e d in Oakland and threatened to lynch him unless the y got their money at once. Early in September, the credit ors attached all the property of the rompany and the engin e s w el"e chained to the rails. This proved such a shock to Henry Sweetapple the company's treasurer, that he suffered a stroke of apoplexy and died almost instantly. Demens managed to get enough money from his brokers and p ersonal friends to tide him over. for a short time. He worked eighteen to twenty hours a d ay. His health began to break down. Every few weeks he went to N e w York to b e g for more mon ey.


Ail'"l'lane view of the centJ"al part of the city, showin1 the New ,York "Yankees" traininll' 1rouncls at extreme left, Ya.cbt Club and Soreno Hotel in lower c.,nter, and beautiful Mirror Lake in tbe bac:k,round At every opportun ity he went out with the construction gangs, urging them to has ten the work. Speed was essential, inas much as many of the land donations wer e contingent upon the road being completed by December 31, 1887. A month or so before the time limit, Demens succeeded in getting support from a syndicate of capitalists in New York and Philadelphia. It came too late to get the work completed on the date specified. It was not until June 8 1888, that the first train came into St. Petersburg from the eastern end of the lin e Many of the land donations were lost. The financial condition of the Orange Belt was in a bad state and it grew stead ily worse. The income from the road was negligible and only a few small tracts of land could be sold. Early in 1889 the affairs of the company reached a crisis It had $75,000 worth of bonds outstanding and $55,000 in interest was due in July. Most of the bonds were held by the syn dicate of Philad e lphia and Chicago capital ists--the syndicate wanted the road as its own, so it proceeded to make terms with the original stockholders. Demens went to Philadelphia to handle the negotiations. He came back with a check for $25,000 and more than $10,000 of that amount was paid to the other stockholders. All that Demens got for his three years' work and all his original capital was less than $15,000. He had counted on making millions-but he: ended with less than he had when he started. Shortly after work on the railroad was start e d, William s moved from Tampa to Big Bayou. He came across Tampa Bay with his wife in a sailboat. They land ed around the tip of the peninsula at Diss ton City. The re mainder of the jour ney was made on horseback. During the early part of 1888, the townsite of St. Pet tersburg was survey ed and platted by A. L. Hunt, chief en gineer of the Belt Railway. Wil liams was on hand to supervise the work. the town and its wide streets. Some say it was Demens who insisted upon them, and that the early negotiations were al most broken off because Williams was re luctant in "giving away" any more land than he had to. Others say that Williams was the advocate of plenty of room and that when Demens threatened to balk at such prodigal waste, Williams replied: "It's my land and I'll do with it whatever I damn please!" Probably the truth is that the whole watter was worked out without friction. Land was "dirt cheap" in those days and it did not make much difference whether the streets were fifty feet wide or two hundred. Contradictory stories are also heard re garding the manner of naming St. Peters burg. The old familiar story is that both Demens and Williams wanted to name the town-Demens after the Russian town of his birth, St. Petersburg, and Williams after Detroit, Mich. To settle the matter, they drew straws, and Demens won. He therefore called it St. Petersburg. As a consolation to Williams1 he was allowed to name the first hotel "Tne Detroit." There is another story the naming of the town which is not qu1te so romantic. This story is that both Wil liams and Demens were so busy at that time that they never bothered themselves about the town's name. It was known, however, that Demens favored St. Peters burg, so when a postmaster was appointed for the embryo town, on e of his first ac tions was to recommend the post office de partment that it be called St. Petersburg. Th e agreement b e twe en William s and Demens regardi ng the division of the town, each to take half, resulted in complications during 1888. The railroad was to get its property, according to the agreement, when it had laid the tracks through the town and built a pier out to twelve feet of water. The tracks were not laid down to Second street until December, 1888, .and ..was not completed until more ..than a year later. In the meantime, De mens became impatient and on August 11, 1888, he recorded the plat under his own name. Still the General held off making the division, evidently fearing that if he did so the railroad could not be forced to complete its work. The division was finally made on February 28, 1889. The D etroit Hotel, the first large build ing in St. Petersburg, was built during the latter part of 1888. It was paid for by D e mens and Williams, each paying half o f the cost. Later Williams deeded over his interest to the railroad. During the period between June 8, 1888, when the first train came into St. Peters burg, and February 28, 1889, when the division of property was made, neither Wil liams or Demens could legally sell any of their joint holdings without the other's con sent. As a result, only two lots were sold. And in the meantime, the "old town" up around Ninth street had a chanc e to boom In fact, it had started booming even be fore the railroad was completed. When the completion of the road was a ss ured, E. R. Ward came to the Ninth street section from Big Bayou where he had open ed a store in 1885. H e obtained the use of a small building at N i n t h street and First av e nue south, which had b een built as a gath ering place for the settlers of the penin sula, and established a general store-the first store of St. Pet ers burg. Contradictory stor ies are often heard regarding whether it was General Williams or Demens who gave St. Petersburg i t s park in the center of Firat railroad station In St. and the Detroit Hotel, as they appMred thirty yeaN a1o In April, 1 8 8 8, Ward made a part n ersh ip agreement of some sort with Jacob Baum, who own ed a large tract of land to the s outh and west of Mirror Lake, and five acres were platted as the Ward and Baum Addition of St. Pet ersburg. T he plat was recorded April 4, 1888, four months before the plat of St. Petersburg p r o p e r


wu reeorded. Ward and Baum gave clear titles, something Wil liams or the railroad could not do; and they did a lively busi ness after the rail road came in. Later a sharp rivalry de veloped between "uptown" a n d "downtown" and the first factional feeling in St. Petersburg was created. year after year, and its growth has never s t o p p e d. The fine fishing, coupled with the i d e a l climate, p r o v e d an induce ment which could not be denied. Unquestionably St. Petersburg w a s a primitive place in the early days. The first public improvement of which there is any r e cord was the con struction of a wood-Due to a misunder standing, the plat of the Ward and Baum Addition did not cor respond to the plat of St. Petersburg prop er. The streets were narrower and they did not line up with Both reaidento and winter viaitora enjoy the daily concerts in Williams Park civen by the Klltiu Band en sidewalk a 1 o n g A venue. This sidewalk was started largely through the efforts of the women of the town. They objected to walking the St. Petersburg streets. This made lit tle difference at that time, but in later years it caused the growing city con s ider able inconvenience and e xpense. The mis take has not been entirely correcte d even now, as shown by the fact that the city has only one through east-and-west artery of travel, Central Avenue. Although "downtown" St. Petersburg was slower in getting started than the Ninth street section, it began to forge ahead after the property was divided and the sale of lots started. Late in 1888 the D etroit Hotel and the depot were com pleted. A little later, J. C. Williams, Jr., opened a general store directly across the street from the Detroit. "Downtown" be gan to have attractions which "uptown" lacked, and consequently, the tide of prog ress turned in that direction. The initial growth of St. P e t ersburg was due to the fact that it was on a railroad connecting it with the outsid e world, and that it was at the end of this railroad. Trains laid over in the city at night and the railroad employees naturally found it advantageous to establish their homes here. Many of the original Orange Belt employ ees are still residents of the city. The railroad gave St. Petersburg a big advantage over Disston City and Pinella s, and it was not long before it was recog nized as the shipping and trading center for the lower end of the peninsula. A num ber of far-sighted merchants in the other settlements realized how things were going and moved their stores to St. Petersburg. Some of the farmers and grove owners also moved into the town in order to enjoy the advantages of community life. St. Petersburg receiv ed its next impetus through the summer excursions run by the railroad. The low rates induced many per sons i n the c entral part of the state to visit the town for the first time. A num ber were s o pleas ed with what they found that they later r eturned to live. But it was as a summe r r esort, in fact, tha St. P et ersburg gained its fir s t fam e The inland ers learned that St. Petersburg, b e caus e of its b eing surrounded b y water, wa s cool e r during the s ummer months, and they cam e here to be comfortable. The e xcursions were run for a numbe r of years. The first was held on July 4, 1889, and the visitors were welcomed flt a celebration attended by everyone in town. The big freeze of 1894-95 proved a trag i t resulted in good for St. Petersburg. Many of the citrus growers in other parts of the state who had been frozen out, went there to make another start. They played an important part in developing the town. During the early '90's, the numbe r of winter visitors to St. Petersburg was n e g ligible. The tourist tide barely touched the town For on e thing, the railroad ser vice was not what it might have been and the trip was anything but pleasant. Some times, when conditions were perfect, the rickety old engine bumped along over the uneven rails at a twenty mile gait, but more often it crawled along with aggravat ing slowness. And every so often some thing broke and then the passengers had to spend hours looking at the scrub palm et toes and scrawny cows. No wonder the tourists did not include St. Petersburg on their itinerary. Many of the first tourist visitors came to fish. And they found St. Petersburg a veritable fisherman's paradise. From the railroad dock they made fine catches of trout, mackerel, and sheepshead and wh e n they took boats and went out into the deeper water they tired themselves in fight ing with the battlers. Anglers who cam e to stay a week remained for the entire winter. And when they went north for the spring they told their frie nds about the spot they had found and the next winter the friP-nds cam e too. So the city grew, along streets through sand their shoe tops and besides, they were mspued by the dawning town-beauti movement. Banding together, they ra1s ed a s mall sum by selling ice cream and le!fiO!Iade and giving entertainments and P Icmcs. They us ed every penny in financmg the sidewalk project. Within two years they saw it completed from Ninth street down to the Detroit Hotel. Be tween Second and Third streets the side walk was elevated lik e a bridge over the swale which formerly extended through that section The construction of the board-walk used up all the energy and money of the town huilders during the period from 1889 to 1891. Central avenue was not even opened up all the way through to Ninth street Between Sixth and Seventh streets grove intervened and the road jogged over to the alley on the North side of the rail road. Finally, in 1893, the street was ex tended straight through the grove. The swale across C entral avenue betwe e n Second and Third streets prov ed a knotty problem to the town build ers in the early days. The water was several feet deep during the rainy season and teams could not get through. It was not until the lat ter part of 1894 that the swale was filled in. And then the only way that the work could be financed was by having the mem bers of the town council sign notes. The streets of St. Petersburg were al most impassable during the early '90's. Horses loosened the sand and during the dry season the wheels of wagons sank al most hub deep. To help matters a little saw-dust was obtained from King's saw: mill and scattered in the ruts. Real road improvements did not come until 1897 wh e n some of the main streets were hard surfaced with pebble phosphate. The first brick paving was done in 1905 when Central a v e n u e Lookinc over the downtown district toward the bay. Firat Avenue in the forecround Pbote by Beck 21


was paved from Second to Fifth street. The work was strenuously opposed, but the brick advocates won, and that they were right is proven by the fact that St. Peters burg now has more than 100 miles of brick streets, and more are being added every month. During the first three years of its e x istence, St. Petersburg managed to labor along without any government. Resi dents could do just about as they wanted to, so far as the law was concerned. The r e were no ordinances to ob ey or no officers. Several attempts were made during 18SO and 1891 to incorporate the town, but they w e r e block ed by a small faction which was oppo se d to any town government, partly because it meant the curtailment of "per sonal privileges" and partly b ecause incorporation would sur., l y b e followed by town taxes. Early in 1892, how ever, a group of the town boosters renewed the fight and called an e l ection for February 1 9 Afte r con siderable discussion, a v ote wa3 t&l:cn on the questi on of incorporation. The vote totaled 15 for incorporation and 11 against it. That matter being settled, town officers were e l ected There were two tickets in the fie ld -the Anti-Saloon faction, h eaded by David Moff ett, and the Open Saloon faction, h eaded by John C. Will iam the founder of the town. The Anti-Saloon faction won and Moffett was elected mayor. r e c eiving 21 votes to Williams' 10. L ess than two month> afte r the electi on, General William s died. The town council soon got down to business At its second meeting, held a f ew days after e l e ction, it passed nin e ordinances. Ordinance No. 1 was designed to preserve the p e ace and morals of the town and was as follows. B e it ordained by the town counc il of St. Peterburg that any p e r s on who sha ll violate good order i n the town of St. Petersburg, first, by a breach of the peace, or second, by the use or utterance of indecent, obscene or profane language, or third, by indecent exposure of person, or fourth, b y disorderly conduct, or fifth, by drunkedness, shall, on conviction, b e fin ed not less than on e nor more than two hundred dollars, or b e imprisoned not more than sixty days." The second ordinance prohibited the sale of goods, wares or m erchandise on the Sab bath Day unless to person s in need of the necessartes of life. Drug stores were axempted from this Blu e Sunday law. Other ordinances passed at this meeting pro hibited the firing of guns in the town limits, provided for the punishment of "bad" characters, prohibited gambling, and fixed license fees for various occupations, including a $100 licens e fee for saloons. At their third meeting, the councilm en kept up their good work by passing an ordinance designed to halt the wandering o f hogs over the streets and through the gardens The then turned their attention to the "speed demons" who were racing their horse s through the town. They decreed that anyone who drove r e cklessly or raced would be punished upon convic tiowlty a fin e not e xceeding ten dollars or imprisonment not e xceeding ten days. The speed of trains also was limited to six miles an hour in the town limits. After the fir s t burst of ordinance pas s the council settled down to the drab u 1stence of providing for the many nE:eds 22 of the tow;1 with the small m eans at its disposal. No taxes could be l ev i ed the first year and the only funds r e ceiv ed by the town were part of the fines paid by law breakers and the lic e nse f ees A report mad e by the financ e committee on July 7 1893, showed that the town had run more than $100 in debt during the first year. St. Petersburg's first bond elect: on was held on July 18, 1893. The counc i l dec id d at first to ask the town to support two bond issues of $7,000 each, one for grading and paving of streets and the second for building a s chool house. Later on, how ever, the councilm e n became convinced th.1t the voters would never approve two issues for such large amounts at the same time and they dropped the $7,000 for streets. With only one bond issu e confronting them, the voters ralli ed to its support and it was passed, 39 to 1. During the n ext few years the town fathers occupi e d most of their time with routine matters. Thei r greatest difficulties were encounte r ed in k eeping the town's ex-Winter vlaltora come to play and enjoy the aunabine penditures within its very limited income On several occasions the councilmen ga' e their personal notes in order to raise mon ey for vital improvements. From all quarters of the town came demands which could not be met. St. Petersburg took another step forward on April 6, 1895, when the council boldly defied the "cattle barons" and passed an ordinance which prohibite d cows carrying b ells from meandering hither and yon within the town limits. Previous to this action, the r esidents were awakened at all hours of the night by the jangling of b e lls. Despite this ordinance, the cow problem kept bobbing up time and again during the next few years. A number of large herds of cattle grazed all over the peninsula and even though the cattle industry was of comparatively little importance, the cattle barons were so well organized and had such powerful friends in the ranks of the countY. politicians that little could b e gained by fighting them, regardless of how much the cattle damage d property. Finally, however, the era of cow supremacy was ended. The r esidents of the town brought such pressure to bear that the council passed an ordinance prohibiting eows from roaming at large at any time. Mayor Edgar Harrison signed the ordinance on May 19, 1899. The prediction of the cattle barons that the peninsula would be ruined has not yet come true. That the voters of those days wanted to shun bond issues was indicated on March 8, 1899, when they were called upon to approve or defeat a proposed issue of $5,000 to build sewers. The issue was de feated 9 to 10. However, a $5,000 issue for building a water works was approved on the same day 17 to 5. The election was declared illegal on account of irregularities, and another election was called for May 23. This time $10,000 was asked for the water works and the issue was approved, 31 to 9 That this money for water works was well spent was proved less than a year later when a serious fire broke out in the busi ness section of the city. The water plant was completed on that day and water was turned into the hydrants i n time to save many buildi ngs. The nec essary moves for St. Petersburg to become a city were made by the town council, acting with Mayor G eorge Edwards, early in 1903. No intimation of the plans or any details _about the proposed city charter were divul ged to the public until after the state l egislature had acted favorably. Everything was done with utmost se crecy, according to the news papers of that day. On June 6, 1903, the St. Petersburg Times stated: "St. Petersburg's new city charte r has been passed by both houses of the legislature and signed by the governor. This would call for a column editorial, but the fact is, the Times, like everyone else but the city council, doesn't know anything about the new city char ter." St. Petersburg's growth during the pas t few d ecades has been largely due to the fact that it has striven at all time s to make the city a better plac e in which to live. The first important forward step was take n in 1897 when F. A. Davis, a Philadelphia publisher, built an electric light plant. At that time St. had less than a thousand mhabitants and only man with great vision could have had the courage to invest his money in such a small place The enterpris e fail ed to make a profit for many yearsi but it helped St. Petersburg ma terial y in getting a start. Davis was also the man who gave St. Petersburg its first e lectric street railways. The original line, whi ch extended from the foot of Central to Ninth street, and south on Ninth street to Booker creek, was com pleted on September 28, 1904. Later the line was extended to Gulfport, then called Veteran City. Like the electric light plant, the trolley lin e lost money for many years, but it aided in the development of the city. It was also due to the vision of Davis and his able lieutenant, H. Walter Fuller, that Central avenue was extended westward to Boca Ceiga Bay in 1912. Originally Central avenue ended at Ninth street. Fuller conceived the idea of exten.ting it through to the bay, and with the assistance of the capitalists b ehind the Davis organization, the project finally was consummated. The extension of the avenue, and the later extension of the trolley line, opene d up a vast r egi on for development. Davista, now call ed Pasadena, came into existence ; lik e wi se, the Jungle Continued on page 72)


FOLKS, meet John Martin. He's the new Governor of Florida -and a fit man to occupy the gubernational chair. Born in Marion County just forty years ago of parents who were pioneer Floridians, John W. Martin is typical of the successful, up-and-coming native Sunshine Stater. There's faith in the kindly glow of his warm broWn eyes and strength in the boldly chiselled nos e and lean, prognathous line of jaw. Backed by upwards of one hundred and seventy-five pounds of bone and muscle, his firm handc la sp inspires confidence and augurs well for Florida during the next four years. The man who on January 6 will ascend to the state's highest seat of honor was schooled in the university of hard knocks. Se lf-educated, after working hours, for his profession, the law, John Martin will, at the comparatively early age of forty, begin enjoying the fruit of his persistent labor. Cast upon the world at fifteen by one of those natural calamities, the "freeze" of 1895, he learned in ado!escence the stern laws of necessity. Whatever of life's bounty has come to him has been earned by dint of unceasing application and more than a modicum of natural ability. It is doubtful if a man more generously endowed by nature to bold high office has ever taken the Governor's chair in Florida. Clean cut, without sacrifice of bulldog str ength and tenacity, he is the figure of forensic power. A fine head, which Lom brosco would have designated as that of a deep thinker, rests on a short neck that is adequate but not over-thick. A deep chest gives resonance to the voice which openly bespeaks the man's opinions is suing from the wide, firm lips of a sympathetic cast. MEET the GOVERNOR By WALKER WILLIAMS Mr. Martin's career is that which newspapers like to describe meteoric." It is not that his state should se l ec t him for its Gove rnor while he is yet young. He wasl wh e n he entered office, tne youngest mayor who had ev e r served the municipality of Jacks onvill e. Even now it is only ten years since he was admitted to the bar. Comparatively unknown then, his striking appearance and confident air convinced the v9ters of Duval, in 1917, that here was a man in whom they might safely repos e their trust. His methods of dealing must have been satisfactory for he was reelecte d to office by ::1 much larger majority for his second term. Still, he continued to deserv e the public's faith in him !or h e was nominated a third time and received again a large r proportion of ballot s than had ever been his before He might easily have been mayor of Jacksonville forever, but h e refused nomination for a fourth term in 1923 and r etired from office. Friends had urged him to make the gubernatorial race. This he agreed to do after consultation with his wife and friends. The result was a splen did vindication of his supporters' predic tions. So this month he will succeed Cary A. Hardee as Governor of the Common wealth of Florida. The late Col. John Marshall Martin was one of those South Carolinians who say "gyarden" and know by rote what the Governor of North Carolina said to the Governor of South Carolina on a certain memorable occasion. In 1849 he answered the call of the frontier and forsook hi s comfortable old Carolina homestead for the vicissitudes of a Florida pioneer's cl earing in the wilderness. Then came the Civil War and Colonel John was not the last to "jine up," serving as colonel with the Ninth Florida regiment of volunteers. He al so was listed as a member of the Confederat e Congress. 'fhat was John W. Martin's paternal grandfather, on who se plantation in Plainfield, Marion County, he was born on June 21, 1884, twenty y ears after the bitter defeat of the Confederacy. His maternal grandfather was James B. Owens, Hkewise a South Carolinian, a resident of Marion County who served his fellow citizens in both the State Legislature and Congress. Besides that he originated the pineapple orange during recess periods of the lawmaking bodies. Life began auspiciou s ly for John Martin Surrounded by a background of distin guished relatives, he found Hfe easy as h e attended the public schools of Marion County, where h e won scholast!c honors. Then one morning in the winter of 1895 residents of Marion County awok e to find their groves devastate d by icicles. Stalac tites of woe draped the heart of every theretofore pros p erous citrus grower. If adversity is the true test of men, young John Martin m easured up pretty well. See ing that there was little left at home for old men and nothing at all just then for the young, he set out for Jacksonville, where he hoped to find a job. He did. It was with Sabel Brothers, and it wasn't a pretty job. In fact, it called for the utmost democracy. There is no delicacy about the hides of dead animals which even while living care little for the niceties of life. Three dollars a week was what he was paid for spending his waking hours in sorting and shipping green hides to the market. It is not known whether ambition or the stench of hides caused John Martin to part with his place at Sabel's. At any rate, he became a salesman for the National Pack ing Company, where his marked talent for dealing with people fir s t became apparent. He was a good salesman-so good that he was made president of the City Salesmen's Association, and in this capacity was called upon to maKe his first public speech. It was on Salesmanship, a short, humorous address and it was a success. At the age o f twenty-one John Martin had entrenched himself firmly in a career which might have always been that of a good salesman of meats and allied lines. Already he had achieved the reputation of a "hustler." His business superiors smiled warmly upon h im and elderly people referred to him as a "jim-dandy," remarking upon his vigor and ability. One day he was striding down Bay Street near the wholesale district when he passed a girl who struck him as extraordinarily attractive. He didn't her and admiration as well as good breeding held him dumb as she went by. Persistent inquiry r e v ealed that she was Miss Lottie P epper of Lake City. If men set their caps as they say girls do, John Martin flung his fedora in the sunny pathway trod by Miss Pepper that morning. In a few weeks he had made her acquaint ance through mutual friends and was pay ing court. Perseverance is a major asset and had h e not been of that nature he might have lost Miss Pepper. Even after he had persuaded her to wear his engagement ring he nearly failed. One day she sent his ring back. His rival had trimmed him. But instead of admitting defeat he redoubled his ardor and soon the solitaire came out of his vest pocket again to ador11 the proper fing e r on Miss Pepper's l eft hand. When he was t w enty-two, in 1906, he and Miss Pepn('r were wed-in defiance of. Continued on page 82) 23




THE GREATEST MEN of FLORIDA HENRY M. FLAGLER-EMPIRE BUILDER "T HE MAN who a wilderne ss and out of it created an empire; who saw a desert and out of 1t made a garden spot," is the way Henry M. Flagler was described by Richard H. Ed monds, famous editor of the Manu f ac turers Record. Forty years ago, Mr. Flagler saw in the East Coast a country without transporta t i on facilities and without material dev e lop ment of any kind. It was the most dis credited part of Florida in the estimation of the general public. He turned his en t ire attention and resourc es to the building of a railroad to open up that wilderness, ana to the con struction of magnificent hotels in order to furnish those seeking relief from the severe Northern winters modern accommodations in an Am e rican Riviera. With unfaltering faith, and despite the skepticism of even his closest fri ends, who regarded his investment of millions and tens of millions of dollars in the Eas t Coast countrr as the expenditure of a vi sionary enthusiasm, Mr. Flagler continued his work of creating an empire. "The man who bets on the growth o f the United States and keeps his d ebts pa i d will win financial success," he onc e said in an interview. I That he was undoubtedly amOftg the greatest, if not the greatest, constructive genius that America has produced is a settled fact. That h i s vi s ion of the future was correct is proven by the rapid d e v e lop ment of the entire State of Florida is ex periencing. Henry Morris on Flagler was born in a little town -in N.ew Y Qrk state thirty years before the outbreak of the war b e tw ee n the state s. He lived to By W. M. WALKER EDITORIAL NOTE-This i s the first of a series of life stories of the ten m e n selected by the readers of SU NI LAND Mafoine as the "Ten Greatest Men of forida" -mel'. who have done the most toward the pror;ress and de v elopment of Florida. Henry B. Plant genius of the West Coast-was sec ond in the list, and his life story will appear in SU N/LAND for February. the po etry of Thomas Campbell, the prose of Sir Thomas Browne and John Bunyan, and Carlyle s rough-hewn philosophy. At fourteen Henry had learned all that was taught in the school and was b e gin ning to chafe for a career in lieu of furthe r studi es. Had he not been tall for his age and a s e rious-minded youth it is doubtful if young Flagl e r would ever have achie v ed his parents consent when he decided to set out at fourteen for the Western Reserve which embraced all the territory then the back-country of the original coloni e s. R e alizing that the small amount of money l eft over from bare living expenses was needed to educate his sister, Henry deter mined to rid his father of the burden of supporting two children. Seven y ears short of maturity h e c as t himself upon the f ronti e r world to earn his own way. Like B e n Franklin, h e s e t forth with a carpe t bag in one hand and his lunch in the other, walking nine mil e s to the town of Medina, N. Y. There he struck the tow-path of the Erie Canal along which so many later -affluential m e n left their footprints. He worked )lis passage on a canal to Buffalo. From there he took a boat for Sandusky, in Ohio, which he h eard was a thriving village. For thre e days the little vessel was tossed about on Lake Erie and when Henry step ped ashore he was a sick boy, so weak and d i zzy that he feared people might think him drunk. But to use his own words: "I remember that I went ashore early in the morning. Weak and dizzy, I stag gered along the wharf, between long pile s of cordwood, and was mortified to think someone see me and believe I was drunk. I prud twe:tty-five cents for a hot breakfast and f e Jt better. I pushed on to the little Ohio 'village of Republic. When I got there I had a five-franc piece a Fre nch coin which passe d in this country for a dollar; fi v e cents in silver and four copp e r pennies The five-franc pi e ce i s at home in my desk. I have kept it all these years, imitating the man in the Bible who had but one talent. I went to work in a country store for fi v e dollars a month and my board. I hav e always b ee n con tented, but I have n e v e r b ee n satis fied. To be dissatisfied m eans that you are am bitious to projp"ess, to do things, not that you may be r1cher, but that you may be useful and take a part in the work of the world. "I .worke d hard and saved my see the comple t ion of his greatest und ertaking-the construction of the Key West extension-shortly after his eighty-second birthday, Milestones in the Life of Henf9 M. Flagler money. I never earned more than $400 a year when I was em ployed by others. Fostoria, now and two years before the beginn ing of the World war. His father was the pastor of a small Presbyterian congrega tion in Hope, N e w York, and in the course of a year he receiv e d the equivalent of $400 either in salt which was then used as cur rency, or in barter with which pastors and editors were usually paid in those days. The birth of a son was momentous only in that it necessitated redrafting the family budget so that tt would provide for the wants of four persons instead of three. In the next dozen years, Henry p:ew up to be a stalwart youth, inheriting much of his father's physical vigor and a great deal of the gentle faith which had comforted his mother in times of stress. The schools in Hope ex tended no further than the e ighth grade but Henry took full advantage of their instruction which was augmented at home by much reading from the Bible and the theological library f his father. There were a few sectarian volumes on the shelves-1830 Born at Hope New York Januar y 2. 1844--W ent to Ohio to earn his own livelihood. 1859 Had accumulated $50 000 capital. 1867 Became a partner of the Rockefellers. 1870 Planned the formation of the Standard Oil Co. 1880--Recorgnized as one of the big Captains of Industry 1883-Brought his first wife to Florida for her health. 1885-Started the Ponce de Leon Hotel, St. Augustine. 1886-Purchased Jacksonville & St. Augustine Railway. 1888-Bridged the St. I ohns River at Palatka. 1893 Began the development of Palm Beach. 1896-Railroad completed to Miami. 1901-Conceived the idea of the Key West e x tension. 1904-First trains operated into Homestead. 1905 Started work on the Over-sea railroad. 1917-Hailed as a conquerer as he stepped from the first train arriving at Key West. 1913-His empire building completed ; he passed to his reward, May 20. a thriving Ohio city, was nearby. In those days it was called Rome. The father of Charles Foster Jived there, and had a store Charley clerked for his father, and he and I were said to be the b est salesmen in Seneca coonty. Charley made a fortune, beeame governor of his state and secretary of the treasurf. in Gen eral Benjamin Harrison s admin istration. But business and poli tics are unlike, and he died poor. "When I had accumulated a little money I mov e d to Bellevue, a small place in the next county, and went into the grain business. John D. Rockefeller was a com mission m erchant in Cleveland and I sent him a good many car l Ofds of wheat, which he sold as my agent. I also had an interest in a distillery. It was eminently respectable in those days to man ufacture and sell liquor. The distillery gave me an outlet for considerable grain. "Nevertheless, I had scruples about the business and gave it up. I made $60,000 in Bellevue. Then I went to Saginaw and tried to manufacture salt. At 25


Hotel Ponce de Leon at St. Aul'utlne, first of the Fl&l'ler chain dowa the Eut Coaat the end of three years I h&d lost my littl e fortune and owed $50,000 to about 5,000 Irishmen who had been working in the salt factory. My relatives loaned me enough money at ten per cent interest to pay my debts, and I moved to Cleveland and engaged in the grain and produc e commission busin es s. "John D. and William Rockefeller and Samu e l Andrews had started a small oil refinery in Cleveland on the side of a hill. When the second refinery was built in 1867 Stephen Harkness backed me for a $10o:ooo i n a partnership with Mr. Rocke feller and his associates. Other little re fineri es sprang up and we bought them. Our business was deve lop ed rapidly, and in 1870 we clo sed our fartnership and organiz ed the Standard Oi _Company .. We worked night and day, making good 011 as cheaply as possible and selling it for all we could get." The "other little refineries" re ferred to were chiefly the Union Oil Com pany, a brisk competitor of the Standard in the early days, which was by the existing corporation only after a b1tter economic struggle. The war b etween the two pioneer oil companies was the birth of the gigantic concern which was for many years the world s largest corporation. Testifying before the Unit ed States Senate in the trus t investigation of years ago, Mr. Rockefeller wa asked: "Who conceived the Standard Oil Company." His reply was: "Henry M. I:<'lagler, for h e had som ething that we did not have-a genius for o rgani zation who se equal I have never seen." Th e incident marked an in American industrial h1story in whi cil captains of Industry were created and greater numbers were pushed back into the ranks of the millions who now serve corporate inte rests. 26 That the Standard Oil Company pros p ered it is not necessary to say. Tremend ous profits were taken out of the concern by Flagler and his partners Then Fate intervened in Florida's behalf, working quietly but with the inexorable precision of the gods. With the millions made in oil, Flagler cam e to Florida; but not on business. Mrs. Flagler, the first of his three wives, al ways a semi-invalid, had become weaker. Her physician advised a tri,P to Italy or the Pacific coast during the wmter of 1883-84 but Flagler vetoed both suggestions hls wife was unwilling to g o anywhere with out him and he could not spare time from his business for an extended trip. Casting about for a substitute, a friend suggested St. the oldest city, where it was beheved the climate was more n early that of Italy than any other resort in the United States Having read of the old Spanish settlement, Flagler dec:ded to spend a portion of the winter there and set forth from Cleveland with his wife and a party of friends and relatives. All went well until the party reached The Alc:uar In the ame c:lty waa tha econd to he built Jacksonville where Mrs. Flagler was taken severely ill while stopping at the old St. James hotel, Jacks onville's first large tourist hotel. After several days of inac tion during which the solemnity of the little city and its sandy monotony palled on Flagler's nerves he inquired as to the route to St. Augu sti n e and other points on the East Coast. The clerk informed him that he could eithe r wait a week for a steamer to St. Augustine or go down the St. Johns River as far as Toco i and complete the journey by carriage Flagler turned from the desk with disguest. Such transportation facili ties were disgusting to him for the North was already well developed in this respect. His interest piqued, however, by his first glimpse of Florida around Jacksonville he decided to chanc e the river trip and or dered that carriages be in readiness at Tocoi on a certain date This was done and he and his party arrived at St. Augus tine where they went to the town's best hotel. Evidently they considered the fare very poor for Flagl e r decided before he left the anci ent city that if he were to return-and both he and his wife liked the climate-he should certainly have a better place to live than the leading tourist hostelry. It was 1885, two years lat er, that he returned t o St. Augustine, wealthier than ever and a stalwart, vital figure for all his fifty-five years. That the Ponc e de Leon, Florida's first magnifi cent tourist hotel, was his ini tial undertaking at St. Augus tine is well known. H e often referred to it as his m ost dif ficult also. To b ild a hotel t o mee1 t h e r quirements of nine teenth entury America anc yet be in keeping with thE characte of the place-tha1 was hi task. An architec1 was sertt t o Spain to study thE


architecture of that country, a move base d upon the wi se assumption that the similarity in climate of the two regions and the history of Spanish buil dings would p r o v i d e a splendid precedent for th3 construction of what was the n the world's mo s t magnificent hot el. The architect returned with the idea of erecting a MoorLh palac e, embodying the o I d world style of building in a modern structure for housing fastidious winte r visitors. Flagl e r gave the plan his ap proval and work was begun late in 1885. The unknown firm of Carrer and Hastings, New York, was awarde d the job of building the Ponce de L e on and the spot Flagle r pick ed for its location was typical of his deve lopments along the East Coa s t. It was a swamp. So his first hotel was rapidly built from b e low the ground up. B efore it was com plet ed in 1888 h e had the Alcazar under cour se of construction. Two mammoth hot e ls, gorgeously appointed, were spring ing up in the marshes and no means by which the tourist might reach them excep t by river steamer, ocean voyage or over the ramshackle, narrow-gauge line running into St. Augustine from Jacksonville. With $2,000,000 tied up in what he had announced would be the world's finest hotel and another million b eing sunk in the Akazar across the street, Flagler was precipitated by the course of events into railroad building. And it was in this field that he won fame as great as that of any captain of industry, not excepting James J Hill, termed the empire builder of the W e st. All with the own ers of the Jacksonvill e St. Augustine and Halifax River Railway Company faile d to convinc e these men that their road should be stand ard i zed and enlarged to meet anticipated traffic requirements. So Flagler bought the road outright, made it standard gauge, r ebuilt the track system, adde d better equipment and made a railroad of what had been a streak of rust through the wilderness. Here another trick of Fate made Flagler push on. The series of human events seemed determined that he could not stop, but must continue opening up new fields, going farther and farther down into the East Coast Wild ernes s every y ear. Flqler Memorial Hospital at St. Augustine The first guests at the Ponce d e Leonand the y were f e w.:......complained of the odor from the city's sla ughter p e ns nearby. Flagle r off ered to give a fair pric e for the property, and said he w ould l e t the council men sel ect their site and h e would erect thereon a $60,000 marke t plac e in ex change for the old site This g enerous plan was turned down by the council, one member complaining that Flagler's entry would ruin business. H e hims elf own e d two little storehouses which he said he could not rent if Flagler insisted upon erecting fine store buildings with plate glass win dows and marble counte rs. No, Flagle r must b e kept out at any cost, he would disrupt the old mode of living and prevent them from making money. Thus progress was virtually checked un til a new council went into office and Flagler's request was granted. But the memory of the St. Augustine council's un reasonable treatment remained in Flagler's mind. If he held to his present plans St. Augustine would be the terminus of the Flagle r line, a fact that would enrich the inhabitants and make it one of the largest cities in the South. No, he would not do that for people who so ill deserved it. Cns equently in 1890 he w ent to Daytona where he found two men named Anderson and Price, struggling to attract tourists to their hote l in the beautiful Halifax river country. Flagler bought the hotel and re tained its managers, laying plans to im prove his railroad to Ormond and Daytona which soon became popular winte r resorts. It was because of Flagler that John D. Rock e f e ll e r was drawn to Ormond where he now maintains his winte r hom e In 1 89 3, Flagler discov e red Palm B e ach and bought it al most on sight. The spirit of the b e nevolent conquistador was beginning to take hold of him. Asked once how he hap pened to undertak e such extensh e d e v elopments in Flor ida h e r e pli ed: "The hardest probl e m a man has is to h e lp people. This desire to help others com es when a man has more than enough for his own needs. I have come to the conclusion that the b es t wav to h e lp others is to help them to h e lp the ms e lves." H e didn't exp ect h is enter pri ses to pay-at least for a long whil e Sp eaking to on e of his friends once, h e said: "The y won't b e profitable during my lifetime for I shan't live lon g enough to see it all accomplished. But in y ears to come the y (meaning his works) will provid e happy empl oyment for mil lions." Nor was this said in any s pirit of boasting. H e was matter-of-fact in every estimate be it of hims elf, or a frie nd or an e n e my. His statements all bore the unemphatic positivity of the insatiable searcher for facts. And of one who al ways found them. During 1893-94 Palm Beach underwent the same transformation that St. Augustine had experienced following Flagler's arrival. Million s of feet of lumb e r w e r e orde red for the construction of the Royal Poinciana hotel while hundreds of m e n w e r e sent out to create a modern railroad b etwee n St. Augustine and Palm B e ach. By the tim e the line was in operation Flagler had finished the Royal Poinciana and had com mande d the erection of a s e cond large tourist hote l, the Breakers. The latte r was destroye d by fire in 1903 but was imm ed i ately rebuilt on the same site with addi tional improvements. These two hostelries remain the largest wood e n buildings in the world us e d exclusively for hote l purposes; and the fire hazard has been r educe d to a minimum by a marvelous policing sys t e m. Then Fate intervened again and with its divi n e goad drove him further South. The freeze of 1894-95 which perverse ly kill ed orange groves supposedly b elow the "frost line" sent men out of their homes to walk the streets with bitterness in their h earts and desperation in their eyes. Many lacked bread and meat to feed their fami li es Those w e r e bleak days for the pioneer The Breakers Hotel at Palm Beach, largest wooden resort hotel in America (C) Underwo o d & Underwood 27


citrus growers. Flag ler helped immeasur ably. great man's work a' the end of life's day. But it was not achieved as easily as One day when suf f e r i n g w a s at its height, som e on e show him a spray of lemon blossoms, more deli cate than the orange, which had bee n grown near Miami. If the Indian river section had survived the freeze that was p r o o f enough f o r F 1 a g 1 e r. It was a plac e he must p e n e trate to make liveli hood safer for hom e seekers. His engin eers were sent out to survey the wildern ess for a road to Miami. 0 n 1 y t w o familie s then lived where the city of Miami now stands. D o w n the E a s t Coast, through Titus Mr. Flaler and Ma;ror Georp Allen of Ke:r the eeJ.bratl-, aarkln the completion of tl over-e"tenalon ::; the telling of his story. The history of Flagler's great rail way system and re sort hotels is one of unending difficulties and obstacles over come. In May, 1886, he had h is first railroad m Flor ida; in 1888, the St. Augustine and Palat ka line, with a twelve mile branch leading to Tocoi. The same year he acquired the St. Johns and Halifax running from East Palatka to Daytona a narrow-gauge road which he standardiz ed i n 1889. The same year he the St. Johns r1ver at Palatka and the fol ville and the now rich muck of the Indian river country, Flagler's lieutenants project ed pickets of civilization. At last the line reached Miami-the miracle city which Flagler himself planned. The inhabitants wanted to name it for the great man but he declined to have his name memorialized in this manner. In Miami it seemed that Flagler had reached the southern terminus of the sys tem he had built up to be the Florida East Coast Railway. His vision had materialized as his hotels in St. Augustine, Daytona and Palm Beach were becoming well pa tronized. Miami was beginning to take on form and become a town of a few thous and. It seemed the man must rest, at 72, a very rich man in holdings if not in actual cash. He seemed to be through, but the perfect mechanism of his mind could not be idle. His usefubess ended only with death, nor even that statement is entire ly true. Miami then had no port, and that was what Flagl e r sought--an outlet to the sea and a line of communication with South America. He also anticipated the con struction of the Panama Canal several years. Key West was the nearest deep water port--a key to the National de fense and a communication point within six hours of Havana. One day in the year of 1901 he called one of his associates to him and showed him a map of Florida. "What do you think of that", he said, pointing to the outstretched map. "Looks like a very good map of the state," his a ss ociate quickly answered. "Don't you see that red line", Flagler demanded, putting his finger on a mark from Miami to Key West over the Florida keys. "That's going to be a railroad." His friend was dumfounded at the old man's audacity-visualizing the building of a railroad across the op e n sea for mil es and through more than 125 Dllles of mars h land almost impassible to men on foot. It seemed like the dream of a mad man but F1agler's spirit was aroused-to do the impossible; to place on his record the stamp of indisputable A conference with his engmeers followed a thorough survey of the terrain which in volved months of study. When the results were laid before Flagler he did not ask: "How much will it cost?" or "Will it "Can it be done?" he inquired H1s en gineers told him it could. "Then let's get to work. I want to see it done before I die." That was his only demand r egarding the time of its completion nor did he know what it would cost. And he lived to see it all finished. Shortly after his eighty-second birthday, fourteen months before his death, Flagler rode into Key West in his private car over his own rails to on e of the most royal and unique r e ceptions ever accorded an Ameri can citizen by his countrymen. Proudly he stepped from his coach, a Homeric figure of erect age, deaf and a bit blind, y e t master of it all. No wonder the crowd at Key West shattered the aloof turquoise clarity of the sky with their cheers which sent deep echoes reverberating from reef to reef and across the opaline Gulf toward Morro Castle. That belated celebration of his birthday was the supreme moment of Flagl er's life; the perfect yet unusual culminatj on of a lowing year he spanned the same stream at Jacksonville with a bridge which is now being rebuilt and double-tracked. Until 1892 Flagler contented himself with buying up old lines and moderniz ing them, but in that year he began construc tion of the road south from Daytona and two years later trains were running into Palm Beach oveJ" the Flagler System of tracks. By 1896 he had pushed on to Miami where he halted only to be flagel lated into action by the ambition of an Alexander. The years between 1901-when he con ceived the Oversea Railroad and 1905 were fraught with impatience for Flagler. Time was passing so speedily, years of his use fulness now were so limited; he must do something gargantuan to pave the way for his graceful exit. And that gesture proved to be the con struction of what skeptics for seven years termed ''"Flagler's Folly", the staunch arm which broke Key West's isolation from the rest of the states, drew Cuba In touch with her parent country and opened a new and more direct route to the Panama Canal Zone. Those seven years from April, 1905, when work was started on the Extension, to January 22, 1912, when the first train was put into operation placed a greater task upon Flagler than his broad shoulden had ever borne before. A tropical twister in 1904 had taught engineers to fear West Indian hurricanes. Destroying much equip ment and almost obliterating their path it had indicatea that Nature meant to de feat its aged challenger if that were pos sible. The first heavy work was encout e r ed at Florida Eaat Coaat Railway terminal at Key West where connection lo made foT the P. It 0 ateamahlpa for Havana 28


Over the blue waters and the ehar m 'ng keys the Over.aea road extends for more than one hundred w .thout a the ei&"hth wonder of the world Homestead where it was necessary to put in a 100-foot bridge to span the edge of the Everglades and reach Jew Fish Creek. It was here that the road left the mainland and undaunted engineers gazed out across open water that they had promised to bridge for "The Chief". The concrete bridge was flung across Cards Sound at the south end of Biscayne Bay and Key Largo, the first to be touched by the line, was reached. Month by month the chain of tracks and ties was extended from key to key, always at great expense and under almost insuperable difficulties Then the Long Key viaduct was started, a structure of two and seven-tenths mileskbuilt of solid con crete arches. Indian ey was reached at last and the work proceeded steadily, the pressure of anxiety growing stronger daily as the project was farther and farther away from its beginning. It was too late to turn back now. Then a calamity be fell the work. As Knights Key was reached J. C. Mere dith, chief engineer in charge of the work, succumbed to disease. Nor was that the end of trouble. Nature, sensing man's vic tory imminent, gathered its forces for one last assault upon the encroachments of the conquistador. In the autumn of 1909 a terrific hurricane broke from the leaden clouds, whipping the waves into a frenzy, and driv-ing the seabirds in mad flight headlong into the girders of the pitiful little strip of steal, wood and concrete that Man had dared to place in the roaring majesty of the sea. That last charge of the elements almost ended the Extension. For d a y s the construction camps stretched along the way between Homestead and Knights Key were beleagured sentinels of civiliza tion. When the damage was checked up it was found that many lives had been lost, property sent to the bottom of the sea and that portions of the already built road had been washed away. No one felt more keenly the responsibility for the lost lives than Flagler. Orders went out to spare no expense in rescuing the men and money was cabled all over the world in order that workmen picked up by passing ships might return to this country from the far countries to which they had been c;arried by the outbound steamers. Calling J. R. Parrett, his chief aide, to him Flagler gave one of his rare positive commands: "Collect all equipment and prepare to sell to the highest bidder". The order al most broke the hearts of his engineers who were still confident they could win. It was a desperate thing to crass "The Chief" on his peremptory command but Parrett took the chance. He kept silent and issued no orders for the collection of the equipment strewn along the right-of-way. The work proceeded. Several days later, Flagler called Parrott to account for the rolling stock, dredges and other machinery which was to have been sold. Then Parrott told him the truth. Flagler received the news quietly, wavered a moment in what must have been horrible suspense for Parrott, and then smiled grimly. It was all right, the work would continue. "If we quit now we'd admit defeat and have no harbor. We'll go on", Flagler said. With W. J. Krome, who had been Mere dith's assistant, in charge the work was recommenced with renewed vigor. It was months before the damage of the storm was repaired and construction resumed its normal progress with the greatest problem of all confronting the builders. This was the Flagler Viaduct, a seven-mile span across the open sea and the world's en-gineering wonder at the time. It remains the longest bridge in the world today. Reams have been written of this bridge, in treatment both technical and non-technical. There it stands. One must ride over it in a comfortable Pullman to appreciate its magnificence. On January 22, 1912, the Key West extension was opened to traffic-with Flagler's special train running from Jacksonville to Key West where a gigantic celebration had been prepared for "The Chief's" birthday, celebrated twenty days late. "I confess I was worried when the Extension finally reached Key West", Dr. Ward, his close friend, said. "I wanted him to see his undertaking completed, but I dreaded the withdrawal of this spur to living. He loved to overcome obstacles but once they were overcome they lost their charm." And Dr. Ward was correct. The Extension proved Flagler's final mammoth task, for men cannot go on forever growing greater and greater. Immortality would be no gift. In May, 1913, Mr. Flagler died, after a lingering illness precipitated by a fall in which he was severely injured. The whole state mourned at his bier. Men of high affairs came from all over the country for his funeral. It was indeed a time for sorrow; Florida's greatest benefactor lay dead. His body lies in the Flagler mausoleum at St. Augustine in the shadow of the beautifui Memorial church he donated to the Presbyterian congregation of that Ancient City. Perhaps it would be trite or lacking in distinction to say that Flagler was a queer combination of strength and weakness. For all men are that. He had few peculiarities, however. A super-intelligent normality seems to have been his, an evenness of temperament and personality which defied classification or adjectivizing. No word seems to fit the man, no description evokes his image, no figure of speech pictures his personality. In this respect he showed more plainly than others the mark of genius; the possession of that ineluctable power which is great yet refuses to be classified. (C) U. & U. The aesthetic side of the man was well developed despite his apparent relentless concentration on business. His home, Whitehall, at Palm Beach, was a masterpiece of good taste, unmarred by the rococco decorative schemes which characterize many of the homes In many placea thla marvel of railroad enlflneerin&" runa atraicbt an arrow ( (Continued on page 78) 29


THE KEY ru Story of a llfan' s 7( ege11eration .By J 0 S E PH FA US Plto rographic 11/uuratio by Bugert 'Brotlttrl Younc ahe waa. Her hair waa molten brown, and her lace waa finely ohaped T HERE are three impor tant events in the life of man-birrn, marriage, d eath. Ronald Garson, lying on nis hospital bed, reflected whimsically that he was about to experience the last two. Through the east w i ndow of his private room he described the azure blue waters of the bay. Trim, white yachts, blunt-nosed,

Life strange thing, if futile! Why had she said yes 'I He didn't know; his mind couldn't answe r the query. Life, an ab surd puzzle that was never solved; Death, an unknown adventure; Woman, a mystery. But what difference did it make to himnow? The .iumbled kaleidoscope of memory ran out, and he tried to relax his mind. But scenes, objects, words, kept reverting back -the schooner sailing out, the gulls cir cling, the clouds floating by. H e repeated the words: "Port unknown! Futility! Absorption!" He tried to laugh, and was vaguely amazed that he couldn't. Birth! Marriage! Death! He disjointedly cogitated over the three ph enomena. Again he twist ed the words about, as if seeking to unrave l a riddle. Marriage. Birth. Death. Ovet and over. What made it all worth while? Love? How came that word to oc cur? He grinned rather malevolently. Love, bah! His brain began again slowly to r e volve: Port unkn<;wn T Futility! Absorp tion !-Finally he fell asleep. W HEN he awoke it was dusk. Pain fully he moved his body on one side, and looked out of the window. The electric lights along the Bayshore had come on. They made a glittering string of pearls through the semi-gloom. The lights of the tugs, yachts, and launches ftkke r ed like restless fire tiies in the dusk. Far away he espied the huge form of a n e w apartment hotel rearing its shining bulk into the tropical night. Dully there came to his ears the soft roar of traffic, three flights below. Above it all, anon, he could hear the moaning whine of a whist ling buoy moored in the channel. The cool, flower-scented air of the night rustled into his room, touching and soothing his fever ish face. He breathed in relief. His mind automatically took up the old riddles. One auspicious day they took a lone automobile ride He absently conjectured as to where the gulls stayed at night. Some how he couldn't picture them as sleeping in trees. Or on rocky cliffs, like the birds did on the Main e coast. Just as he was deciding that they probably slept on some deserted sea-weeded section of the beach, the nurse came in. She bore in on e hand a tray; on it were two slices of toast, a soft-boiled egg and a cup of weak tea. He started up drearily. H e had no tas te, no appetite for food. The nurse after switching on the soft yellow room light, sat the tray on the little table b e side the bed. "Do you know what night this is?" She asked q uite casually as she placed the pil lows so he could sit up. He nodded a stolid negative. "Your wedding night," she said. His wedding! Marriage! and after thatHe began to figure in his mind: She could have the house on the Hudson; ten thousand a year should suftice to keep her; or-what difference did it mak:e?she could have it all at once. First, though, say, five thousand api ce to several cousins that were In Oregon or Washing ton, he forgot which. But no need to try to remember; the lawyer was coming in a day or so. "You show no special delight?" she sug gested. He jerked his h ead up from th e egg ancl toast. Was she taunting him? H e had nnalyzed her to be at !east decent and hon es t. He had w e I I h e don e as his moth er wi s h e d That wa 1 all. But it w a s e n o u g h. What e l se mat tered now? H e forced a smile to his a s c e t i c counten ance He said, rathe r dramati c a lly, he tardily realized: "In the life of m a n there are three great eYentsb i r t h. m a r r i a g e and death. I am about to partici pate in the la>:t two." She said nothing in return to t h i s extraordin a r y statement, only stepped over and pulled down the w;ndow a f e w inches. She musincl y let her clance drop to the on her finrer. "lt'a pretty," ahe said oft_ly Birth! Marri D eath! Why d i d the infernal won.13 r ecur? Why did they bob up to daze his suffering head again'! Damn it I If he was going to die, let him die! Desultorily h e finished n ibbling the toast, took a last sip of the tea. Then he slid down in the b ed and r elaxed his body. He felt resigned. What's go ing to be is going to b e. It was beyond his frail power to protest. The young nurse had seated herself by the bedsid e, with a magazine in hand. Well, let her read, he concluded; it wouldn't hurt. No romantic tommy-rot, though. Languidly he closed his eyes "I am bigger than anything that can happen to me, she read. "All these things, wrrow, misfortune and s uffering, are out side my door. I am in the house and I have the key." Odd book, that! He opened his eyes and let them linger on her lap. His glance moved s lowly on up t o her face. Her cool blue eyes were bent contemplatively on him. What was this? he asked himself. A game? Why was she a motto, a bit of philosophy or whatever tt was? He hated such puerile doctrines. "I am bigger than anything that can happe n to me. All these things, sorrow, misfortune and suffering, are outside my door. I am in the house and I have the key." 8he had repeated it. Foolish, he thought, foolish. Some imp within him arose. He bestirred himself. "Continue please," sarcastically he begged Without a change of facial expressi on she did. "D2ath," she said, "is but a logical se qu e nce of life; marriage in the in terim. B etween marriage and death there sho uld be a goodly space of years. In practically every case that is so." She paused. "I want to warn you before you marry me tonight," a quick, marvelously sweet sm il e crossed her pretty features. Rather fascinating, Garson thought. He had never seen her smile before. She con t inued: "Although the physician says you h:1ve tuberculosis, I don't believe it. What vou have, in my estimation, is"-she groped for a word or phrase-" is just plain apathya case of inaction. Organically." she added, "you're not much sicker than I am." "No?" Ronald Garson pull ed his body u;->right, a flu sh of anger on his white face. 31


"Not sick, eh? Why, then, have I been laid up here for months? Why did that doctor give me a month to live? Not sick? Bah! Weak and trembling he sank back on the bed. Unwaveringly the girl, who had listened calmly to the hectic outburst, went on. "No, you aren't really sick. You were once, when you had the pneumonia, but that phase is over now. You are weak be cause you have been in bed so long, be cause you are on a slender diet, because you have never been made to attempt any physical exercise whatever. Plus all that, you are high-strung and excitable. You never try to control your nerves. You al low your vivid mind to run riot. You are proud, arrogant and intolerant of anything or any person that may do you good. I know all this, Mr. Garson, for I've watched you closely for months now. I blame a doctor who has not been analytical enough in diagnosing your case1 but most of all I blame you for your stupid acceptance of all things. For your indecision, your apathy, your pessimism, your absurd resignation. I believe th. a$ "if you sincerely wanted to get well, you could." He sneered. "Is the m ld diatribe finished?" Then, ''Why I catt't even hold my arm up for. a second!" And, attempt ing the act, he forced to let it imme diately fall. "No, not no"," acquiesced the nurse, "but you could later on." "Later on-when I'm dead!" scoffed the patient, and, despite pa;n it he waved his arm and<" ted mockingly, ", ho, Gabriel!" Don't be silly!" retorted the nurse. "But that's the first sign of real life you've shown in months! Now I claim that if you determine to, you can become well again ; that if you let your mind coordinate with your body, that wants to get strong. and healthy, you can make amazing progress. You are spineless; you've followed the line of least resistance so long that it would be hard to change. But c hange you must, if you want to live. You are very little over thirty years old; you deserve a longer life. Why don't you try to fight for it? You should be bigger than anything that hap pens to you; you should be able to hue your own destiny. You are in a house; ill health and suffering are outside. You can keej) thein outside, for you bave the key. Your character, your will-power, is the key. If your character is weak, if you are too spineless to off an enemy; if you are too lackadaiscJal-well, then auto matically y ou have opened the door. The key is the secret to everything-to health, which means happiness. I know," she flushed1 "that all this sounds tremendously pedantic, but I believe it, and 1-well, I'd rather have you get well than ingloriously die. "Now," she finished up, "I've had my say." And she smiled again. "I said I was going to warn you! Do you still want to marry me after this, er, diatribe?" Garson smiled as if in boredom. He lied. "Your speech has fallen on deaf ears," he said languidly. "1 would as soon watch the gulls c ircling. It is as purposeSome days they would fish alonl' the seawall In the h-lth.livinl' aunahino 32 less-and more amusing." He turned his face to 'the wall, adding "If the preacher remembers his appomtment, we will go through with it; if not, may Allah guide my ignorant steps 1" Though he desP.erately wanted to, he didn't turn to watch the expression of her face as she silently left the room. W e ll, what was her motive? the puzzled man asked himself Why should she want him to live? As if he could live! Fiddle sticks! Was she wis e r than a doctor? Was she seeking to experiment with him, trying out the beliefs of some absurd cult? She had said she'd rather that he live. A small fortune with him, if he lived; a larger one by herself if he didn't. What was he to make of it all ? Little did his poor mother wot of the d e tiny she had woven for him! Marr1age bah! But now he would go through with it; and to hell with the consequences! It was all too complex for him to figure out. What difference did it make, anyway? He was going to die! Not that he cared particularly that he didn't. Did he see any happiness in store for him if he could live? No! and death was a reliever of pains, the surcease from all trouble. Yes, let death come! His eyelids grew heavy; he was sleepy. He was even sleepy all through the cere mony a half-hour later. He disinterestedly allowed the divine to shake his hand; he phlegmatically pressed his mother's ring on the nurse's slender finger; drowsily he nodded at the witness's brief congratula tion. He let his somnolent mind drift to the gulls. Absurd, the way they circled. Useless. Made them tired. He wondered where they slept. Yes I He had figured that out before. It was on the beach, out on the stinking seaweed That was the best place on the beach .. The next morning after his meager breakfast-he was hungry and annoyed; he really could have eaten more, he knewto his surprise, he was assisted by the in terne into a comfortable wheelchair and rolled out on the wide eastern veranda. A new program, eh? His, er, wife's, no doubt. His wife -bah! Well, it was all right. Cool and comfortable, anyway. And a better view of the glistening bay. Sleepy-he was always sleepy, it seemed. He let his weary eyelids linger on the old, old scene-the yachts, the. tugs, the launches, the gulls, the green line of trees over on the beach, the far, blue, myster ious horizon. Where did those many yachts go? he wondered. Maybe to Ft. Myers, or to Miami, or to Key West, or to Havana, or to Tortogas or Matacoumba. He vaguely wished that he was on one of the clean white decks. Well, what was the use of wishing? The gu!Js, be noticed were wheeling and circling yet-forever darting about the sky. He grunted to himself: Futile! The matter seemed somehow a joke this morning. It was really funny. Those damned gulls! He hesitated over go ing to sleep again, but finally decided that he might as well. It was easier than listen ing to some one read, or watching the gulls. Damn the gulls 1 When he awoke near noon, the girlwhat was her name? Oh, yes! Aimee. Aimee Ormsby. Funny he cou ld's recall his wife's name !-was standing by his chair. Yes, his wife! Strange word I Marriage and wife! This healthy, graceful creature by his side was his wife, till he-till he died. Say it; that's right! Till death! Birth. Marriage. Death. He had about run the of them all! He stirred uneasily m his seat. "You have been sleeping too much,'' she was saying firmly, eyeing him calmly. How infernally cool and efficient she looked! thought the man. "You ought not to," she went on, smoothing out the heated, crump led pillows. "And you think too much, (Continued on page 62)


Bobby Crvlckohank and JohDn:r Fa_rreU-winnera D P. Davia ahak"n banda England's Best Meet !A,_ dt By C HARLES L. I IN THE first of the no ,:n ches wh ich are programme o lor ida links this Jo nny rrell and Bobby 'l"aiDIl's professionals defeated George l>uncan and Abe Mitch ell, the foremo t team in Great Britain, on the Palma Ce i a cours.e in a 36-hol e match. It was the first appearance of the English profe i onals in Florida and their defeat wa made more notable because of the fact that a week before, at A heville, they had defeated Bobby Jones and Franci Ouimet the two l eading amateurs of America, one up in 46 hole s Farr 11 and Cruickshank are tw o of the youngest professionals in America a w ell a two of the be t. They rank w ell up among the first ten premier Am erican golfers. Cruickshank wa runner up to Bobby Jones in one of Ia t summer's events. They were induced to come to Tampa for the winter season by D. P. Davi who is do i ng much to d eve lop sports in the Tampa Bay section This pair ha'il'e much to b e proud of in their v1ctory over the Engli h players. They won by a scor of three up and two to play by st'eady play through the fairway from t ee to green, and true, con si tant putting offset the greater driving power of the invaders. Abe Mitch ell who is rated as one of the longest hitters in the game today, averaged well ove r 250 yards, and on at least five hol es poked his tee shot to the 300-yard mark. But driv es of even that distance and a accurate a his avail but little when the putting mood is gone. In fact, both Duncan and Mjtchell had difficulty on the greens and repeatedly missed short putts that should have been made, and would ha'il'e possibly altered the score. Duncan is reputed to be the be t e x (Continued on page 82) Jolmn:r Farrell in ction Joe Kirkwood ancl Ceor Duncu 33


Brincinc home the tarpon SEMPITERNAL memorial to inimitable Izaak Walton-that is what they should call it, the fine new aquarium which will be raised on the Miami waterfront close to the borders of multi-hued Biscayne Bay. Could the shade of America's most fam ous angler but arise and walk it would linger long and lovingly in the iatitude of Florida's finest educational exhibit of mari time marvels--a champion collection of salt sea residents, the like of which was never previously assembled under one roof. More than a half hundred of piscatorial science's most outstanding species, fish that in the magnificence of their color and the grotesqueness of their form and shi!Pe eclipse the hues of the rainbow and the curious clouds of t ropical skies--these are what amaze and delight your eyes when you visit the extraordinary aquarium-not a school of fish but a fish school where we educated Americans shake hands with some of the mysteries of Neptune's playgrounds. The notable Miami Aquarium ranks among the best educational exhibits of its kind in all creation. It is a storehou e of strange fish facts and f\gures. Nowhere else in the world can many of the species of fish shown there be seen. Their homing haunts are Floridian waters which lap the eastern coast of Dixie's Suniland. Cleopatra's most gorge ous could not surpass the kaleido colors of these fishes' vestments. Visitors spend hour after hour and return day after day to the Miami Aquarium-and after months of patient study still have much to see and more to learn. For the fi h families constantly are undergoing cer34 STRANGE FISH TO SEE and SEA FISH TO CATCH HAVING LEARNED about the PISCATORIAL CHAMPIONS from SCIENCE, YOU CAN GO OUT and ANGLE fOr SOME of the 600 SPECIES By GENE HARRY DAY tain changes which make the mar vels of yesterday but memories, and the spectacles of tomorrow something epochal in scientific of ferings. A half dozen years ago, the or iginal Miami Aquarium was built by James A. Allison, an Indiana capitalist, who was one of the pioneer developers of beautiful Miami Beach. Mr. Allison con ceived the scheme of erecting an appropriate structure in which to house one of the world's finest collections of fish. His idea was to catch new seecimens each sea son for exhibition purposes. At the end of the tourist season, he planned to liberate these fish again and to close the acquarium until the following winter. Mr. Allison in terested Carl G. Fisher, John 0. LeGorce of the National Geographic Society, Dr. Hugh M. Smith formerly U. S. Commis sioner of Fisheries and a number of emi nent scienti ts in the enterprise. The best which the sea had to offer and which science could present were combined in the re markable display. A biological laboratory under skilful supervision was established as a unique feature of the Floridan fish research. This hall of cientific search and reseach fa cilitated intensive experimentation with the fish both as classes, species and individu als. A large and accurate library was also provided where the scienti ts and all others mterested in Florida-'s fish empire could tudy up on the peculiarities and eccen tricities of Atlantic "fin-wigglers" that headquarter proximate to the Floridian Keys. Strange to tell, every time the scientific fisherman went out on their extraordinary fishing trips, they, invariably, brought back new forms or types of maritime treasure. From year to year, the educational exhi bition of fish varied markedly in roster. There was never any monotony of speci men Those who visited the exhibition by the thousands each year during the six years' of its operation always found many new and specimens from na ture's waterlogged kmgdom. A huge green turtle weighing one-fifth of a ton was an object of interest one season. Sea urchins so small that they were just barely visible to the naked eye were the lilipu tian prey of the strange fishing excursions. Captain Charles Thomp on, a dean of the Miami fishermen colony, had charge of the capture of specimens for the aquarium. This man Thompson can narrate tales by the hour of the abnormal monsters and pigmies of the deep which he has pulled to the surface in the course of his scien tific fishing trips. One of these masto dons of the azure sea was a maritime replica of a prehistoric dinosaur accordin g to Captain's description. In the vicinity of Knight's Key, Captain Thompson on e day pulled to the surface what rmght have ranked as a Neptunian rhinocerous by the looks of the monster. It weighed 15 tons and was 40 feet long. Government experts who examined the mammoth specimen reported that its like had never been classi-W K Vanderbilt (rhrht) on his yacht with a champion tarpon he c:auabt


fied in the annals of piscatorial history. The general belief was that the nautical Goliath was an inhabitant of the lower depths of the salt sea. It was assumed that some ascending current in the Gulf caused by subterranean di sturbance of one sort or anothe r had forced this "Cardiff Giant of the Sea" to the surface The supposition was that when the monste ; r eached the in some way its diving was InJured so that it could not agam descend perhaps 1,000 to 1 500 feet to its normal residence close to Dary Jones' !ocker. The hide of the monster was three mch es thick-indicative that it lived dozens of fathoms surface. Captain T.homp son and h1s shipmates emptied 151 h1gh powered rifle bullets into the nauti mammoth and wounded it five time

particularh finds splendid hiding places and forts in t e curious excavations which the wash of the waves and the stress of the currents have dug in the coral By the way, the octopus is the "Jack" De psey o f the aquarium, the champion fighter o f the novel fish hotel. The sian dang is runner up for the pugilistic honors. '!'he under natural conditions shelters its soft body in some coral cavity and exposes its eight tenacles like fishing lines and hooks to capture the crabs or crayfish which pass that way. The jewfish is the laziest fish in the ex hibit. About all this species does on the sea fioor is to rest at ease and wait until crayfish come along and pop into its mouth. For the jewfish, like a hungry child keeps its mouth like a seine to capture the cal\ crayfish. Sea fish such a.s the amateur an,.lera of the club covet When you visit the fish museum, it is wisdom to bring your piscatorial Baedekker along for even if you are an ex,Pert amateur angler you will not be acquamted with many of the specimens on exhibiti on. There you will view transculent shrimp, logg erhead turtles which grow to be as large as grizzly bears, opalescent moonfish, the rare squirrel fish, spotted morays and butterfly fish, French angel fish, sallfish, such as every deep sea angler aspires to hook, barracuda, pompano, shay porgy and all the other salt sea denizens of Florida's water. cry resembles Wat of Mister Porker et al. The grunt' f. ly resemblance to the hog, however, "' vocal performance. The grunts ran 1). among the handsomest of the sea's c "en es. The sheepshead variety is tht>H 'V,..d l o:fl the salt sea. Another fish species e \ rtlore unusual is the electric rays or electricity" fish. The fish paralyzes its enemies by giving them an electripl shock. Which goes to show that Benjamin Franklinages ago-might just as well have gone fishing in Floridian coves and keys after electricity as to try to pluck it from the heavens. certain muscular organ is the dynamo whtch apparently produces the electricity. The fluid contained in a number of hexa gonal cells back of the fish's head seem!! to be the batter.y water which plays an important part in generating the electrical charge. After the electric ray or to:tpedo fish battles an enemy, its stored electricity seemingly is depleted. The fish then has to rest to produce more electrical energy which it, subsequently, can utilize as am munition. The sea robin, so-called because of its resemblance to Cock Robin, is another master of the salt sea's subsurface. It ranks among the champion shoveler's of natural history and nautical lore. It u ses its claw.; as efficient pick and spade with which to disinterr the crustaceans upon which it sub sists. This species also is list e d among the piscatorial aviators for it is equipped with quite similar to thos e used by the fly !ng fish. And, as unusual as the sea robin, ts the parrot fish-it cannot talk but i t looks like a parrot. The almost exclusive food of this species is barnacles and other maritime creatures protected by shell o ver coats. The parrot fish with its strong jaws devours this food as though it were soft as sponge cake. The parrot fish is a talented hook-dodger a species difficult to catch or trap. Yes, you might well describe the Miami Aquarium's inmates as headliners in a maritime menagerie for this fish fair teems with freaks. The puffer fish is a priz e member of the freak fraternity. Wh en cornered by its e n emies, this peculiar fish swells up like a toy baloon. The air which the fish draws into its body acts like a life preserver and enables the puffer to float on the surface of the water. By a curious quirk of fish design, this puffer is also equipped with spinelike armor which emerge in spear array when the fish swells to an abnormal 36 size. The puffer is the porcupine of the fish family when enlarged to receive its ene mies. Surely a strange system of defense with which it is equipped-but a most ef fective on e The sian dang is one fish, at least, whic:t like the sailors of old is armed with a keen. edged cutlass. This weapon takes the form of a knife-like bone situated directly back of the gill shield. Like the famous snag boats of the Mississippi which remove trees and other debris which anchor in the main channel by butting them from their bases, the sian dang rams its victim and, time and again, will wound its enemy in the same identical spot. The sian dang merits the title of fish fencing master. All the exhibition tanks at the aquarium are lined and ornamented with coral rock, sea weed and other forms of natural deep sea furniture. The idea is to make the fish as much at home as poss i ble The only restrictions to which the exhibition fish are subjected is that they are restrained like birds in gilded cages. They are fed the food which they relish when as freelance adventurers they roam the waters of Flor ida's coral-fringed coast. The octopus, in During the current winter, the aquarium will not be open ed to visitors. Mr. Allison operated the fish exhibit for six years and although a small admission fee was charged, the income was always much smaller than the outlay. Latterly, he has presented all his equipment to the city of Miami. The present plan of Miami's muni cipal fathers to reputable rumor is to erect a new building on the waterfront bordering beautiful Biscayne Bay for the accommodation of the wonderful dis play of fish. Thus next season und e r municipal auspices, one of America's finest aquariums will be a free to all attraction among southern Florida's masterly sche dule of novel entertainments. The Miami Aquarium is repl e t e in its offerings of strange fish to see. The neighboring waters of the Floridian coast teem with myriads of food and game fish of 600 different species ready for the amateur and professional fishermen to come and match wits against them. It is but logical under such environments that Miami should boast the best and most unique fishing society in the Universe--the Miami Angler's club. (Continued on page 84) A few of the houseboats and yac:hta ow-..ed by the .. ,.t.r c:lub members


The Vllla,e Cobb!er-a prize-winnin1 atudy P AN, piping on his syrinx in mystic dells, joining in the dance of the Dryads, Areads and the Naiads, nev e r in hls life won a prize for comeliness. Candor compels the state ment that h e wa downright ugly-a regular fright--in fact, unreasonable terror was called "Panic" after him. Yet, for all his hoofs and horns, he was more of a male man than anything else. He made love to the wood nymphs and the water nymphs, and we can almo s t fancy that there was something of an ecstatic flutter in the bosoms of these imaginary maidens as they fled from him in alleged horror. It is said that this same Pan surprised his whilom dance partners contemplating their reflections in crystal poo l s, turning their heads this way and that way, arranging elfin locks to ap pear at be t advantage over blossom-white shoulders, preening. Or perhaps relaxed, admiring the pink and white shell of a toe rippling the surface of a brook. On the bright sunny days Pan, the photographer, went forth to snap these attitudes on the camera ob cura of his brain, and some of the images must have graven themselves deeply. There came seasons, however, when for weeks th kies were overcast, the rain pattere d drearily on the sodden leaves; when Bore as, the North Wind, held sway and the g l oomy recesses were filled with desolation. Had the scene been Florida instead of Ancient Gre ece, Pan would not have sulked in his eave until Spring came to relieve him of his tedium. In Florida sunlight he could have basked or strutted, piping joyously, lyrically, mi chi e vously, to suit his mood twelve months in the year, and as gladly would hi s nymphs have posed for him Portrait photographer have uncove r e d another use for our versatile element. They have found it eminently fitted for the production of natural portraits, of likenes es of people uncon sci ou s that they are having their picture taken. "Why," asked Carl W. Blakeslee, of the Blakeslee-Klintworth Studio "should we use artificial light when there is s o much Florida sunshine going to waste? Northern photographers are forced to use artificial light because of overcast conditions and smoky cities." The writer was chatting informally with the two partners, touching on high points of the profession. "Have you ever been photographed under the sizzling, snap ping arc-lights of the North? It is the most cold, revealing, un compromi ing light, exaggerating all minute defects. One can not feel comfortable under these mechanical{ merciless rays, and thus one of the main objects of the artis t is defeated. To Human Nature { Photograp In B y Sunila B F. BORCHARDT / h o I o g a p It i t I I I u I r a 1 i b y 'lilak_tsltt-l(,l i,t<' overcome this disadvantage tremendous uIDUJmCIII his skill and in this he often fails. "People are used to being seen in natural they are at their best in it, but in the glare are uneasy, uncomfortabl e. They don't happen next. Florida light, which we h a day during all seasons, i s like the soft glow is an asset in our line of work which cannot The conversation turned to the difficu traiture with media not s o re ponsive a the brush and colors, and with an instrument that ha an for veracity. The painter may u hi tal u, bi. mbeUiab the canvas before him. With a stroke of he may straighten up a nose or change an feature, w h ile unl ess the photographer can get into close communication with his subject, ferret out a hint of the touchstone at wiD awaken the sitter's interest and bring it gleaming to M Jiis picture as a pie ce of art is worthle .. Jtenneth Warren-a true artlat type 2 7


It has not en many years since photo graphy emerg d Irom the class of manual trades to take p ce as an art. Nowadays the artistic por.rait photographer works hard to uncover the character of his sub ject, to know him, to learn, if possible, to what purpose the finished product will be used whether busin ess, professional, or for family or friends, and to shape it to fit that nich e. Pirie McDonald, o f N ew York City, fa mous photographer of men, tries to disc.Q.ver a man's hobbies, or his weaknes es, so that he will talk freely-relax mentalJy and physically, sit with leg dangling, bands in {lnd discuss a two-yard putt made tht' day befo1e. Others may regard you with the l'oised pencil of the artist. Still ot 1ers, o the hearty type, may slap you 1 the back, shake you by the shoulders (that is, if you happen to be of male per suasion) and, if necessary1 will go out and scare you up a drink. All to attain the effect of "naturality"-if you will permit me to coin a word. A casual survey of the old velvet-bound, flower -decorated photograph albums of three decades or mor ago convinces us that our forefathers must'have been heroic folks and photographers, for the most part, ogres, drawing fiendish

Howard Chandler Christy p icked Mary Wallace Daviea aa one of the most beautiful .-iris of Florida Often the mothe r has told the child to smile, and just when the photographer i s r eady, the infant will look brightly to ward the mother and lisp: "Muvver, I'm smiling Coaching in advance detracts from child ish grac e and naturalness. "If w e could only persuade mothers to bring the m up a bit ah ead of time," the photographers say, "we can gain thei r interest. Often we l e t them look throug h the camera and see the man standing on his head. W e have dolls, we tell them stories-anything to arouse their curiosity, get their confid e nc e. Then D 8 McKay, editor and owner of the Tampa Times, and (opposite) w e can make some honest-tog oodn ess children pictures And if mother's do not try to ov erdress the tots and make too much of an auspicious affair of it!" There are, of course, photographers and photographers. There are those in strictly the commercial class who have their cus tomers strike an attitude and hold it while they go through considerable mummery, "business" of regarding from one sid e an d then the other of the patient sitter, shift ing screens, etc., in order to impre ss h im. The result is a product in black and white which the camera is in duty bound to record. Again there is the class striv ing for i deals, for whom the picture is not so much of a salable commodity. Hi s conc ern i s not primarily to suit the publi c, forgetting everything e l se, but he will tell you that h P gets a t hrill an artistic emotion from Mios Thelma Budd of Lakeland is charminl" as a Sweet Y oun.Gradua t e his work and on this he refuses to put a money value. The writer was informed that one of the most di sappointing moments in the life of the portrait photographer is w hen the patron selects a po se and enthu s iastically declares it to be the best ever, dis regarding the ones the photographer had deemed masterpieces. A contribution to the art of photography JS the characte r s k etch of Johnnie Fischer, cobbler-philosop h e r of Maxburg, Ohio re produced in this arti cle An institution in himself, he i s sa id to have done more for the school c h i ldre n of the town than any other agency by impressing on them the vhtues of right living and honesty. Mr. B akleslee made a sp e c ial trip to the little town, his birthplace, for the so l e pur po se of immortalizing this friend and m entor of his boyhood days. He r e called those hey-days when candy jaw-breakers were selling ten for a cent and the old cob bler kept a little stock of candy as an adjunct to his shop. Once he made a mis take and delivered only nine jaw-breakers i n for. the The photog rapher still retams his mental pic turl! of the o l d man in his leathe r apron, hammer in hand, tearing up the street after him to supply the d e ficiency. The aubject of thla otudy in black and white Ia MiSI Freda Burwell The study was se lected as worthy of a place in the traveling exhibition of the International Photographic Society. On gazing at the picture the o ld man's humor ous observations on current affairs b ecome a l most audible. One can picture his audience sitting offstag e, G. A R. veterans most of them, perhaps a wid e-eyed youngster or so mixed in, drawn irres istabl y by the warmth of the s hop, and the word s o f wisdom which were shuttle d back and forth between the elders in thei r council. Wars were fought there, the issue of free siJ c:r went down to ignominious defeat and til e court-house hitching post dispute furnis herl t in d e r fo: an ardent d ebate. t Wallace CJ. "ovall, owner of the Tampa Tribune, are examples of the talwart, aelf-made buineaa type 39


MAGIC C IT Y of DREAMS MAD E REAL By SHELTON S. MATLACK TO WRITE an intelligent or connected story of Miami and its wonderful d e velopment is lik e trying to tell the story of a prize fight in the middle of the first round. A splendid start has been made and a future of tremendou pos sibilities seems close at hand, while the accomplishments of the present are astounding. The writer of such a sketch mu t sit down midst the rattle of steel hammers and the roar nf..steam engine and painfully attempt o b t mlate facts that change from day t< .v. Mia fs.. m the throes of extraordinary develo1 ilt. Wha .. is written today probably w be out of date by tomorrow. 'he wildest prediction regardinL the future may be surpassed within a few y rs. The past bas been a reVIelatfon and a new chapter in city-'building. Miami is 400 years old i tradition and more than ;tOO years old in historical record.' but only a little more than 28 ye3.!'S .' as a city. In that connection must be pointed out that Miami never wa a town. Prior to 1896 it was a pioneer settlement of three or four families, while in that year it was incorporated into a city at one jump with a momentum that ha never slackened for an instant. In 1513 Ponce de Leon stoppe d in Biscayne Bay on his way up the coast to look for the "Fountain of Youth." A little later a colony of French Huguenots settled near the present site of Miami, but were massacred by Indians. Recent finds in shell mounds appear to be the bones of these early settlers, as the arrangement of the burial grounds and articles found with the bodies are different from tho e taken from Indian cemeteries. Pbotr,gra p h b y W ..A Fi1hb augh ufof ()lnuWiiL trtd iud When the Indian wars ceased the fort was used as the home of Mrs. Julia Tuttle. The Tuttle family, which came to Miami soon after the Civil War, settled on the north side of the river, and the William B. Brickell family homesteaded the south side. The homesteads of these two families have since been transformed into the most valuable business and residential property in Miami. Thus Miami rocked on from year to year, a postoffice being operated on the south side of the river by the Brickell family, in connection with a grocery store. Settlers came to get their mail twice a week, when it was brought by a slow going The first transfer of Miami real estate took place in 1808 when the Spanish crown made certain grants to early settlers who e families continued to reside there after Florida was transferred from Spain to the United States. In 1835 the United States government built Fort Dallas on a high ridge near Biscayne Bay and on the banks of the Miami River, as a protection against Indians. In order to give a clear view in all directions from the fort, groves of limes and fields of sugarcane were destroyed for which the government repaid the by R B. Hoit schooner ftom K e y West or Jacksonville. Few of the old settlers dreamed that Miami would ever be anything more than an agricultural settlement or a fishing vil lage, at which passing schooners occasionally stopped, but they nevertheless felt that their favored section ought to be better known to the world and all suffered from the hardships of being cut off from easy communication with the outside world. In the Nineties the late Henry M. Flagler was in constructing a railroad from Jacksonville, southward. He had reached Palm Beach, which be thought was far enough to go, and decided to make it the 3outhern terminus of his line. Large tourist hotels were built and in-tantly proved popular, being kEtl>t tilled during the winter months. Thousands of persons were charmed with the climate and with the beau ties of nature. In 1894-95 came two freezes which were felt far down into the peninsula. The first killed all fruit and vegetables and the second froze orange trees to the ground in many places. Even Palm Beach felt the effects of the cold. Mrs. Tuttle, who had been writing letters to Mr. Flagler regularly urging him to continue on to Miami, wrote again, telling him that Miami had not been touched by the disaster and, as proof, sent him some lemon blo soms. The rail road builder decided to investigate. The journey of 75 miles had to be made on horseback over mere trails and sometimes through the open country, but he reached Miami at length and was the guest of Mrs. Tuttle. The morning following his arrival, E. C. Gaunt, a pioneer farmer, chanced to come to the village bringing a basket of ripe tomatoes from rus fields. Mr. Flagler saw the fruit, smelled it and tasted it, hardly believing his eyes. He was convinced, and temarked: "If there is any part of Florida which has escaped the cold, it cer tainly should be encouraged. I will build my railroad into Miami as soon as possible." settlers at a later date. Where a manarove junale once atood the Mqlc: City atanda today On ce having reached a decision to extend his properties, Mr. Flagler was impatient to aerueve re sults, and while the track-laying crew was at work he sent a gang of men ahead by boat to begin work on the Royal Palm Hotel. 40


The Flarler Street corner on which atood a row of wooden abacka twentyeieht years aao now is occupied by a modern bank bulldinr. The photograph at the rirht waa taken in 1896. This cre w, under the direction of John Sewell, who later, with his brother, estab lished the oldest store in Miami1 with the exception of the Brickell comm1ssary, be gan work March 3, 1896, and by May 15, the same year, there were 1,000 men on the job. Mr. Flagler, who hastened to Miami, discov ered a tremendous housing shortage. Many of the men had brought their families and practically all were living in tents. He ordered house s put up as rapidl y as po ss ible to accommodate them. The tremendous inrush of settlers into M iami at that time was stimulated by the general depre ssion all over Florida caused by the freezes of 1894 and 1895 and by advertisements placed by Mr. Flagler in newspapers in all parts of the state notify ing the public that work of any and all kinds could be had in M i ami. As soon as a s uffici ent number of workmen arrive d, he sent cre w s to start work on his Bahama I sland ho t el s The Florid a East Coa s t Railway was com plete d into Miami and the fir s t train oper ated over it April 15, 1896, whi ch was cel e brate d a s a gala occasi on. Thi s marke d the r eal beginning of the city that has since followed So great was the demand for new buildings, both for housing and busi nes s purpose s, that stores were thrown to gether i n four days. The Biscayne Hote l was built about this time and was the fir s t hotel building to be completed. Workmen at the Royal Palm Hotel had to wear mosquito nets and keep con stantly on the move because of the swarms of insects rising from the mud flats, which have since been covered and converted into valuable water front building sites. About that time an excursion from Jack sonville was operated over the railroad, and hundreds thronged to Miami out of curiosity. They were met by the mosquitoes and many received a bad impres sion at the The Biscayne Hotel, then compl e t e d but only partially furnished, was thrown open to the visitors. Rev. R. F. Blackman, who was then conduct ing revival services in a tent, recalls that the excursion arrived on Sunday, and that his tent was crowded that night. The mosquitoes were so bad that he an nounced that he would merely read a few scrip tural texts and then give the benediction. The crowd objected and insisted on holding the entire service, which was done despite the insects. Towards the last it was all the crowd could do to keep still. Realizing the plight of the city's guests, the merchants opened their stores, despite the fact that it was Sunday night, and sold all the mosquito netting they had. With this wrapped around their heads and arms the excursionists passed the night as best P hoto by J N Chamberlai n the y could, and returne d to thei r home3 with stories about Miami b eing a city of mosquitoes. Strange to say, one still hears the report repeated, although the cond itions which caused the pest ha'9'e long since been removed, and mosquitoes are few and far between even during the heavy summer rains. In August, 1896, the c ity was incor-porated, and an extensive program of im provements was begun. The Royal Palm Hote l was completed and opened for its first season January 10, 1897. It was filled all winter, and those who came not only r eturned the next year, but told scores of friends, and the city continued to be adver tised by those who visited it. Some years after Mr. Flagler had built his railroad into M i ami, he decided to build by the overseas extension to Key West, eliminating a long steamship voyage, and enabling through freight and express cars to be ferried across direct to Havana. This work occupied seven y ears and required many millions of dollars and is still re garded a s one of the modern wonders of the world. An automobile highway along the same line of keys from Miami to Key Wes t is now contemplated, both the railroad and automobile road being made possible by the closene s s of the keys to one another, and the shallowness of the water between the m. Mr. Flagler was the founder of the Dade County Agricultural Fair, an institution somewhat unique in that it presented a wide variety of entertainment and educa tional exhibits, all of which are free to the public, the fair being supported by city and county taxation. The fair was first held in a building on Bi scayne Bay near the Royal Palm Hotel, but rapidly outgrew it and was moved into a building now occu pi e d by the Florida Citrus Exchange. Still late r it had to be moved to the city park, and within the last few months an item has been included in a county bond issue for a fair plant costing not less than $100,000. Mr. Flagler is credited with haying maqe public speeches on only two occ.fions, the first at the opening of the : \1 unty Agricultural Fair, and the last was the honor guest at a 1 banqu t at Key West when the overseas road was com pleted. On the o cca i on of his Miami speech, Mr. Flagler assured his bearers that the millions he W l s spending were not an idle dream, but he w a s in reality creating an empire, i.J which each one might have a part. He asked the fullest co operation of all in b uildin g Miami, and to the credit of the citizens it should be added that this has alway. been given. Closely allied with the annual county fair i s the farmers' curb market i n the city hall annex, where the growers from the Ever glades lowlands or the pine ridges near the coast meet to sell direct to consumers at the lowest possible prices. The existence of the farmers' market enables the hotels to present their guests with best of green stuff during the middle of the winter. 41


A movement bas been started for the crea tion of a daily egg market. A new market building will shortly be constructed by the city on the river bank near the S. W. S e cond avenue bridge, and this will be convenient for p ersons bringing their truck down the Miami canal and river in barges, as well as making it possible to sell every variety of fish in the same place where the vegetables are offered. An important annual affair in Miami is the fruit and flower pageant held each Jan uary 1. This is the event of the year in the Magic City, for individuals, civic clubs and all other organizations work together in preparing magnificent floats bearing the richest and finest produce of the section. Moving picture companies send their cam eramen to Miami every New Year to snap glimpses of the magnificent pageant. Tho se who see this event in the movies every year may rest assured that the fruit on the floats is real fruit and not wax, and that genuine flowers are used instea d of decorations of paper and cloth. The parade on New Year day, 1924, occupied nearly an hour in pass ing a given point. Following the completion of the Royal Palm Hotel in 1897 a number of other splendid hotels were built, and every year has seen several added. The steady con struction of buildings to care for the tourist throng, including hotels, apartment houses and private residences, has produced the famous Miami building boom, which has been in full swing over a period of years 42 and shows no signs of slackening. A num ber of manufacturing enterprises also have sprung up, and ship lines have been placed in operation connecting Miami by direct route .with New York, Baltimore, Charles ton, Jacksonville and New Orleans. Announcement was made recently that Cornelius Vanderbilt, Jr., and Barron G. Collier will begin work at a very early date to construct a cross-state railroad from Mi ami to Fort Myers and Tampa, following closely the route of the famous Tamiami Trail, which is shortly to be surveyed by the state and the missing links compl e ted. Thus a cross-state highway and railroad will be side by side, and added to them will be a navigable canal 50 feet wide and 15 feet deep. This canal is dredged to get rock for building the roadf furnishing bal last both for the automobi e road and rail way, and at the same time forming a trans state artery of navigation. The railroad will move millions of feet of cypress timber in Monroe and Collier Counties to Miami to be manufactured or shipped in its raw state, and also will tap the rich phosphate mines of Polk County. Miami has 20 feet of water in its harbor and will be given 25 under a bill to be passed at the present session of congress, but it is believed this will be followed by a 30-foot project to meet the demand o"f increasing commerce. November 23, 1924, Miamians turned out to celebrate the ar rival of the first passenger steamship from N ew York, the Clyde Line S. S. Apache. Miami hubor sixteen years qo and today. Larfe passenrer v uels and freirhters from fore.tcn countries are now seen at the mu .. nic:ipal doc:ks, but in 1906, when the picture at the left was made, only a few smaU boata and ac:hooneu visited the p ioneer town. The Apache is supplemented with the Ara paho e and this probably will be follow ed by a third. The company has placed its smaller boats on this run, but as soon a s deeper water is obtained, it is expecte d that the larger liners will be sent. The multiplying of transportation lin es i s expecte d to make Miami an important industrial center; to add to its distinction of being the world's winter tourist capital. Ten through passenger trains daily are operated during the winter in each direc tion b etween Miam i and the leading north ern cities, and this service will be s upple mented shortly with the construction into Miami of the Everglades division of the Florida East Coast Railway, which win tap s ome of the richest agricultural territory in the world, between Okeechobee City and Miami. A belt line around Miami is b eing built by this company, and these d e velop ments, together with the addition of the cros s-state line mentioned, will furnish abundant transportation for the creation of an industrial s ecti on. Rapid expans ion of the municipal street car system will aid persons in reaching any factories that may be e s tablish e d. M iami's chief claim to fame in the past has been its rapid growth, its building d e velopments and the fact that it is a winter tourist capital and the year-round hom e of many pers ons of national importance. While it will s till be the pleasure ground of millionaires more than ever before, and its development along the lines just menti one d will continue without hesitation, a new day is beli e ved to be d awning in the e s tablish ment of industries, the dev elopment of com merce and the placing of Miami upon the map as an important seaport. Miami and its adjoining suburbs, includ ing its siste r city, Miami Beach, has a sum mer population of more than 75,000 and a winter population of 200,000, according to lates t estimates. The city directory gives 55,000 within the city limits, but these are constricted in comparison to the growth which has been made in all directions, and at an early date it is proposed to hold an election which will take in three times a s much territory as is now embraced, and ev e n at that, will not include anything not subdivided and dev e loped. The tax assessment rolls in 1924 sh owed a valuation of $96,697,844 in Miami alone, exclusive of Miami Beach, Coral Gables, Coconut Grove, Hialeah and Buena Vista.


Modem apartment housea have replaced the man&'rove junl'l e and palm-lined &bore of Bis cayne Bay, and where Wuliaxn J con duct& his immenoe Sunda:r-scbool c au, tbo Indiana formerly conducte thei r aavqe ritea and held council of war. The Miami assessment is based on a 60 p e r cent valuation of real estate, 25 per cen t valuation of improvements and 25 per c e n t valuation of personal property. To sho w how inadequate the total given i s, however, in arriving at a conclu ion of what va s t sums actually have been expended, it should be m e ntioned that in Coral Gable s alon e there has been to date an investment o f $16,000,00 0 whil e the erection of the Miami-Biltmore Hotel in that subdi vision has just b ee n announced to cost $ 10,0 00,000. Miami Beach is a city o f between 10 000 and 15,000 permanent residents, not in cludin g the vast hosts that throng there i n winter to patronize the numerous tourist ho tels, among which are t h e Lincoln, the Flamingo, t h e Nautilus, the Pancoast! the Wofford, the Fleetwood and the Wi !iam Penn. The winter of 1924-25 is expected to be by far the greates t in the city's history. Tourist train service started a month earlier and hotels opened a month s oon e r than ever before, with plans in most cases to r emain ope n a month later than formerly. The number of tourist trains running into Miami has been greatly increased with through car service from nearly every important city and through train service from both ew York and Chicago. The buildin g program carried out during the summer to take care of the tremendous d e mands b eing made was the greatest the city has ever known. In fact, Miami has led the state steadily in the amount of building done for the past year, exceeding every other city regardl ess of s iz e1 and leading the South in the amount of ouilding in proportion to the population. Creation of an amusement center has been effected at Hialeah. A first-class mile track has been completed where the leading owners of America will race their horses beginning January 15. Special train service from Palm Beach and Miami to the Hialeah track will be given every day by the Florida East Coast Railway. Horse racing comes in addition to the sports already popular and well established the r e including greyhound races, Spanis h ball games and aviation. Several large casinos also will furnish the latest theatrical revues. A great many owners of fast motor boats are expected to participate in the annual motorboat and airplane regatta at Miam i Beach March 20, when valu:tble prizes will be awarded There are a large number of golf courses and polo fields in Miami. They are well patronized, and the leading exponents of t h ese sports m ee t daily during the winter. At the Roman Pools, Miami Beach, the nation's Olympic swimming teams come to practice each year, and new records usually are set, which are followed by world-famous performances It is the training which these teams receive in Miami each winter that enables them to carry away the big prizes. At the hotels of Miami and Miami Beach each winter one meets the leading figures i n national life in politics1 religion, art, literature, the drama and the silv e r sheet. About the cozy parlors may be found a congenial group including George Ade, Rex Beach, Gloria Swanson, Rudolph Valentino, Ring Lardner, Claire Briggs, "Big Bill" Edwards of New York and perhaps others, while in their residences not far distant one will find James M. Cox, former presidential candidate, and William Jennings Bryan, the Grand Old Man of the Democratic Party. President Coolidge has been invited to visit Miami this winter, but at this writing it is uncertain whether h e will bE able to get away from official duties. At M iami Beach there has been erected a model residence which is reserved for thE exclusive use of presidents of the Unite

ing more railway cro sings. In many cases buildings have to be either moved, altered or demolished. In addition to this, $1,600,000 is being spent in getting a new water supply free from min eral sub stances, and $2,000,000 is be ing spent in the creation of a water front park from the municipal terminals to the Royal Palm Hotel, a distance of half a mile, To accom plish this, dredges have filled in 1,000 feet from the shore line to the government chan nel. This area will be land scaped by experts of inter national reputation, and will consist of winding roadways, beautiful walks, rare trees and shrubs, a profusi on of flowers and many foun tains and rustic seats. So rapidly is the port growing, also, that a new pier must be built without delay. There are already two municipal piers, each 1,000 feet long, with numerous warehouses, but the congestion in handling freight has become so great that it has reached the breaking point. The building of a third pier at an early date will afford only temporary relief, it is said, and the city will eventually be forced to carry out a suggested by the Miami Chamber of Commerce, whereby a section between the first bend in the causeway and the present municipal terminals will be used for -slips and piers, making four and a half mil e s of dockage. The county authoritie several years ago, built a causeway 100 feet wide from Miami to Miami Beach, a distance of three miles. Now they are preparing to double the width of the viaduct portions of the structure as a necessary step to relieve traffic The viaducts and bridge. s are only hal f the wid t h of the fill, and while this was sufficient two or three years ago, it is not in anyway ade quate at pres ent. The causeway is tra versed by thousands of automobiles and by a line of trolley cars. The car !me also is to be double tracked to speed up schedules. One of the most notable developments near Miami is the construction of a num ber of "man-made" islands in Biscayne Bay. Two of these are reached by the county causeway and the others are traverse d by Collins 'bridge, which is being transformed into a second causeway. A third causeway will be built a mile or two fur ther north, furni bing a through road from Miami Beach to Hia-Miami Beach In midwinter ives the appeara,nce of a Jersey beach in July leah and its attractions. The artificial is lands hav e been so constructed and land scaped that they are of rare beauty and form an exclusive atmosphere that appeals to many persons seek ing a home away from the noise and excitement of the city. Dade county has 1,000 miles of hard-sur faced roads radiating from Miami, and a recent bond issue appropriates $1,770,000 for more roads and other improvements, while a new bond issue of $300,000 is to be devoted especially to furnishing trans portation to farmers in the Everglades. Dade county's roads are tempting to motor ists, and there are more automobiles in Miami and Dade county than in any similar territory, it is claimed. In detailing the history of Miami, it is also necessary to mention Miami Beach, which bas had a growth equally as startling. While the two cities form practically one community, the Beach residents neverthe less are exceedingly desirous of standing on their own legs and being known for what they have done. Shortly after the Florida East Coast Railway built into Miami, James S Collir1_;s_, of Red Bank, N. J., was induced to visit .Miami Beach by hearing wild tales from three young men who had speculated in coconuts and given it up as a bad job. Mr. Col lins bought the land at Miami Beach which these adventurers planned to use for coconut growing, and moved there, develop ing an avocado orchard, one of the first in Dade cou nty. He lived quietly in his seaside home, not ex pecting there would ever be any big d eve lopments. A canal was cut across the penins ula, not as an acco mmoda tion for pleasure boats, as now usedt but to enable Mr. Collins to get his proauce to Miami by boat1 via Biscayne Bayt without having to loaa it on barges ana go the long way round to the end of the penin sula and then back. Mr. Collins was forced into a realization of the possi bilities of Miami Beach in spite of himself. People kept worrying him to death for town lots, because they liked the beautiful About 1912 Mr. Collins conceived the idea of building a city, and in 1913 built the Collins bridge, connecting Miami and Miami Beach. At that time it was the longest wooden auto mobile bridge in the world. A company was formed to develop the new city and improve it, to erect houses, hotels and golf courses. In this enterprise Mr. Collins was joined by his s on-in-law, Thomas J. Pan coast. Carl G. Fisher, builder of the Indian apolis speedway, had for several years been spending his winters in Miami, and from his home at Point View, directly opposite he had often gazed longingly at the strip of land which separated bay and ocean. He saw the opportunity and with immense capi tal at his call joined with Mr. Collins and Mr. Pancoast, forming the Associated Miami Beach Companies, which have erected a chain of hotels, bathing casinos, golf courses and polo fie lds, and which have placed on the market a numbe r of choice subdivision Today Miami Beach is a hust ling city in it own right and does not have to d e p e nd on the mother city for physical, financia l or moral support. Fourtee n years age there came to Miami James H. Bright, a ranchman from the West who had become discouraged because he could not find a region where forage could be produced the round. He had read a Miami advertisem nt and came here as a last resort. He vi ited the rich lands on the edge of the Everglades where Hialeah now is loca ted, and found that gra s was abundant at all seasons. He bought 1,000 acres and began dairying. Others followe d in his foot teps and today Dade county has s om e of the finest dairies in the United States. The new Fleetwood Hotel at Miami Beach belnc rushed to completion lor this season Mr. Brigh t co ntinued to increa e his holdings. During t he world war Gl enn H. Curtiss, developer of the airplane, estab li hed a field in Miami to train aviators for army service. He met Mr. Bright and they became fast friends. Mr. Curtiss moved his aviation field to Mr. Bright' s land. They formed a company known as the Curtiss-Bright Ranch Co ., to more


Photo by Faireblld A r ial Camera Corp. Jack onville man through and through, so far a pa triotic entiment is con cerned, after driving over Miami recently and vi iting its numerous and populou suburbs, e pressed the view at a banqu t that if M iami was not quit up to Jack s onville yet1 it was c rtainly right on tne heels of its 1orth F'lorida friend. Miami is the natural gat w y to th tropic zone, through which thou ands will come to seek health, wealth and success It has been e tabli b d as a seaport of importance that is destined to become greater day by day. It is rapidly becom ing a railroad c nter. At its back door lie the Ev r glades, the richest lands in the world, capable of feed ing the entire nation hould very other ction u ffer Miami 8uch, lar.-ely built by man, bas become the w inter playrroul'>d of the rich d struction of crop Al o the nation' ugar b.owl, as ev idenc d by the pioneer work already done by the thoroughly develop the re ources of the re gion. More than 16,000 acre were ac quired. Again the march o{ progre in terf rred with original plans, as tbe land became o valuable for town lots that it had to be abandoned for agricultural pur po e and the farms and dairies were moved further back. Thus the of Hia l ah wa s found d on what had been an old Indian ettlement, but as a nece ary business cent r wh r Ev rglade farm rs could m et, trade and g t their mail. ince that time the town ha developed residen tial, industrial and amusement ection in cluding a race track, which i referred to el e wh re. Not content with tb ir holding near Mi ami, Mr. Curtiss and Mr. Bright recently bought 8,700 acre of land bet e n Lake Ok eechobee and Arcadia, which they will maintain as a cattle ranch and game pre serve. Grass eed wa own by airplane, and the region is now cov r d with v rdur Daily communication b tween Hialeah and the new holdings has been established, and a speeial appeal will be made to hunters to visit the place by plane. The icinity is already w ll stocked with all sorts of animal life, but if it i found lacking in any re pe t, it will be furnished with what i n eded. More recently the Curtiss-Bright Com pany purcha ed 1 ,500 acre of land between Tampa and Old mar. Thus the pioneer Mi ami dev lopment concern has achi v d tatewide importance and will improve many se tions. A n w town is expected to be founded on the land acquired near Tampa, and probably a rich farming and dairying center establi hed. A tribute also hould b paid to the citv building genius of eorge E. M ni k owne1 and develop r of Coral Gab] s. but bis accpmplislunent were described in iarge measure in the ovember issue of U I ND Another ftrm of pioneer developers which houl d be mentioned i Tatum Brothel' who built the first tteet car line in Miami and constructed a bridg acrGss th riv r at West Flagler treet when there were only three houses beyond that point. Now River ide i one of the city's best known re idential ection and there a many subdivision beyond i .t, one follGwing th other as developm nt continue westward. The same firm i largely interested also in beach property. As in tanced by the action of the Tatums in building a bridge and street car line in advance of demand. it has always been true in the hi tory of Miami that private enter prise has been r ady to tep forward and provide needed public improvement ahead of official action. Years ago when th re were no roads between Maimi and Palm Heach, Mr. Flagler wa a ked if he could not sp nd some of his millions in providing an automobile hjghway betw en the two cities. He realized that such a road would, to some extent be in competition with hi railway, but did not he itate, tb t the development which would follow would r pay him many fold. The road wa built. A few weeks ago the conge :tion of traffic between !iami and the new racetrack be came so great that immediate r lief wa declared necessary. The county c ommi s-ioners were without fund for the tim be ing, so re idents along Gratigny Road, a main artery, put up 40, 000 for immediate paving which, they said will save many lives that o t herwi e might be sacl'ificed in needle automobile accidents. The same day residents who wanted a new road north ward from the city put up a similar amount for the con truction of a connecting link which wou l d re]j ve traffic between Miami and Palm Beach. John W. Martin, governor-elect, 'bo i Penn ylvania Sugar Company, which is hortly to be followed by other sugar com panies, promising tremendous developments. Ther are a number of ind11 trie which, in all like l ihood, will be s ucce fully deeloped in Miami and hich ill make it a point for export of all manner of goods north and south, particularly to Centr l and South America, wh ich are its legiti mate markets. ilk culture, rubber manu facture, amphor powing stand in the offing a tomorrow great indu tries, not to m ention the further development of the manufacture of fut-niture and building up plie whi ch are already w ll under way and the 11umb r of igar factorie wbi b are in succe ful operation. Experiments over a ries of years in Florida, made by Dr. Thon1a s de Pamphilli a native of Italy, who has pent most of his life in thi state, and who came to Miami from t. Augustine, have r ulteq in the formation of a corporation to maoufa tur s ilk. Mulberry for the silkworms (Continued on pag ) Th Fl mlllro at M i&mi Beuh is repeuntatlve of modem resort hotel th.a.t t'IIP J>lantinJ' the olclcr wooden ones 45


SOLVING THE RIDDLE Scientists Explore the Shell Mounds t o Clear Up the Complic ated Identi!_y of F l orida' Fir t Re idents B y GEORGE H DACY B EFORE the era of William the onqueror, even revious to the days of Mon zuma and the clev r .lncas when the white men of all creation believed that the world wa tlat, the andy hore and tropical of what then w s vrilderne but which now i Flonda, toe intertime capital of mo t of the United States, wa inhabited--but by whom? Y es, it is a riddle which even the skill of eminent ethnologists and archeologists has not yet solved in i t entirety. But, year by year, science i creeping clo er to the go l i t seeks. Th t i me i coming when her representatives will know de finitely whether the shell men welcomed the Ind ian to Florida or whether the warthy savages were the original inhab itants of Uncl e am's most southernly tate. Our national scientists up in Wa bing ton are not content to browse though pon tomes in order to search for the an swer to Florida's first mystery Clad In fehaki and flannels and boots, shovels and cientific tools in hand, they have invaded 'f' ('I) tline of our las t fronti r. The y n l eed 'bout studying the forma ions l coaste ah.ell mound ditferentiat mg n tt.' curiou funeral pyres of the e arl. aborgin : With the depend ability ol m<:chanieal fingers th y have separated the grass from the weed the mounds that "Nere worth digging into from thos which were nothing mor than the deposit place of miUion ol shell Dr. N. W StirUnr:, of the U. S. atlor>al Museum, head ol the party 46 Thla pMty ur>t th.e f\nut eolledion ol Indian pottery ever found in the United Statu to the Sm1tha nlan lnotltution In Wuhinr;on Skv.ron reauuno of lona lo t lncUan t ib a, and fine pott ry have been unearthed Whe n w read the thrilling my tery storie whi h ar now a part of our na tional fiction, we meditate over the miracu lous accomplishments of uperleuths who fcrr t out the 'how and 'why of my terious crimes with imilar r gularity to that which function the extraordinary prayer m i ll of faraway China. And wh n it com es right down to a mat ter of applying cientific lore to th en terprise of solving intricate problem plea e pag the talented of Uncle am' i ncomparable servi c e, for they ore mor hits and I mi -cs than any of the udo-sleuths of fict i on Which, you may imagin is a rather roundabout way of paying homag du to our federal ethnologist who regularly rov the v lley of dea d men' bones in order to Jearn al l about their seer ts. This writer claims it is considerabl e of an art to b e abl to di inter the s k el tal remains of some man who lived ten or twelve centuries ago and by the int n ive tudy of his bones to classify him accu rately as to tribe, nation, ex, era, cus tom l?eculiarities and cond i tions of servitud&-lf, perchance, the original owner of the bones was a serf. ow, if you do not agree that the e f e l lows who identify an ancient skeleton' family tree and tribal connections by bring his bones under the micro copes of caence are ome whizzbangs, you had bet t r abandon your reading of this article. Heart and hands, the writer is for the boys who work in tbe national service for mall salaries and devote lives of untiring reearch to the so l utio n of Ame rica's tech nica l conundrum so that this country may b e a bett r place for posterity. An d for that reason: he alway b e lieves in ch ering when v r tn re is any opportunity of pa ing tribute to their unselfi h sacrifices. Ethnological science is trying to find the conn ec ting link between the Indian s of outh America and the redskins of the country which Columbus discovered. It also is seeking definite data about the red men who lived in Florida previous to the appearance o f the Seminoles offshoots of the reek ation. Refer nee libraries, Spanish histories and the recollections of th olde t settlers are of no avail to the Wash i n gton e p erts who vi it the salt ,;ea sideline of Tampa Bay wher mor valu able shell mounds and scientific data have b e n found than anywhere else in Florida. Ther ha be n only one ay to get to the bottom of the mystery. It as to dig.


Secret of the Indian burial frounds have been olved by atudyinc the sku! s and pottery That is exactly what the ethnologists have do ne. Epochal finds have rewarded their ubterranean search and research. If you have heard anything about the notorious Jose Gasparilla, the worst pirate who ever pillaged Florida's western sea coast, you may remember the rich treasure trove which Jose and his mates are reputed to have buried scores of years ago somewhere along the shifting sand:> of Tampa Bay, christened by Hernando De Soto, (Esperitu Santo). So, if you have seen th e scientific shovelers at work, you may have imagined that they were turning over the sands in search of such buried treasure. But what these emissaries of science were hunting for were dead Indians' bones. The key to many a family history is the s keleton in the darkest closet. The information which will ultimately be brought to light--the identity of the copper colored folks who lived in Florida before the com ing of the Seminoles-will emanate .from the study of the skeletons which for hun dreds of years have occupied the centers of curious shell mounds Approximately 1,000 skeletons a n d thousands of pieces of aboriginal pottery have b ee n unearthed in the latitude of Tampa Bay. Most of these were found on a peninsular point known as Weedon's Is land, which is now being developed as a residential suburb of St. Petersburg. Strange to tell, the realtors who purchased and developed Weedon's Island tried to fool science and build up a historical back ground which would foster interest in their property and thus augment sales. These s ly owners, sensing the incalcul able value of shell mound secrets as pub licity assets, w ent so far as to as emble all the Indian relies in the way of pottery and ornaments which they could get to gether. Then surreptiously, they buried the booty in a certain mound on Weedon's Island. Thereafter, they invited J. Walter Fewkes, chief ethnologist of the famouf! Smithsonian Institution, to visit W eedon's I sland to search for scientific treasure. Dr. Fewkes, happening to be in Florida at thst time, cam e and saw -but was not con quered. Weedon's Island, however, looked good to Dr. Fewkes He delegated Dr. .M. W. Stirling, of the National Museum, Wash i ngton, D. C., and two assistants to PStali lish a camp on the island and search for the skeletons of long-buried Indians in severa l of the shell mounds. Naturally the r altors were e lated. They trembled with laughter. Th ey had "put one over on science." Next day, their joy was changed to grief. Dr. Fewkes and his companions paid no attention to the mound where the real estate dealers had buried the Indian pottery. Instead, they b<'gan digging in a mound at the opposite end of the island. To the realtors, it looked as though their publicity goose was It was just illustra tion, though, of truth bemg stranger than fiction. After a few days of digging, the men from Washington sh o veled aside the sand and disclosed Indian skeletons and extraor he west--the land of the setting [;sun. he knees are drawn up under th chin rhile the left hand is close to the 'forehf -. as if in permanent salute. On e of the 'tribe s is designated by an unusually heavy lower jawbone. Dr. Stirling says that1 no other American Indians have jawbones as large as those found among these prehistoric skeletons. These particular red men fol lowed the custom of bodily exposure b<> fore burial, that is, the bodies of :;he dead Dr. Stirlinc made careful meuurments of each akuJI warriors were exposed in mortuary temples SmaU, fine bruahea are uaed to r emove the aand from the relics found in the Florida mounda 47


Tuaka and maooive 'boneo of maotodona hve been unearthed In the nd. o ..Jonr the Eut Cout near Melbourne until the flesh disintegrated. Then. after the bones were subjected to special tribal c erem oni es, they were buried. Some people probably would contend, after seeing the charred remnants of which have been removed from the shell mounds, that at least one tribe of these Floridian Indians was of cannibalistic ten dency. Sci en c e states to the contrary, that none of the Am erican Indians have been identified as cannibals. The s ci Pntists say that the bones were charred in cere monial or religious rites before they were interred. The members of another of the Parly tribes characterized by small :statuN and small bones. Their chins were a,Jointed. The third type of skeletons is that of a sav age of great size, with heavy bon es, power ful jaw and square chin. The members of this tribe were the last of the prehistoric inhabitants to occupy Weedon's Island. They lived there about 450 years ago They were the most cultured of the three tribes all evidenced by the quality of pottery and ornaments which they made. Some of these antique Indian relics are masterpieces of aboriginal decorative art. The designs, although queer and fanciful are, nevertheless, finished productions of what appears to be a lost art of long lost races. The color range of the pottery is as extensive a s the hues of the rainLow. The shapes and designs are as numerous as the theorems of geometry. Red, yellow and black colors predominate. The de signs seem to be stamped or stenciled into place. Human faces are modeled in bas relief on some of the pieces. Was], ington experts report that several of the specimens rank among the be::.-t pottery work ever found in the United States. From an ethnological standpoint, the value of the pottery coll ecti on 1s estimated at about one-half a million dollars. Dr. Leslie Weedon, who migrated !rom the' North to Florida more than twentv years to regain his health, purchas ed Weedon s Island as a hunting reserve where he could roam and wander at will. During his tramps over the tropical wild erness, Dr. Weedon found many surface relics which led him to believe that the ill land had once been occupied by uncivilized tribes. He tried to interest the authoriti.:!s at Washington in his island. Time and again, he requested that they send expert;; to the little neck of land which juts hke a promotory into Tampa Bay. Finally, when he had regained his health, Dr. Weedon sold the island to real estate investors who have since held it. Indies. One of the peculiarities of this banner stone is an extraordinary tapering hole, like the rifling of a gun which pierces the ageworn relic. 'fhe tapering of this hole is so delicate that it must have been accomplished by some mechanical art now lost to modern Indian lore. L apidarians report that the redskins must have u.sed some sort of crude metal tools to make such holes in rock that is almost a s hard as flint. Above eaeb akull wao found a vluable piece of pottery Ethnology describes the banner ; .tone as on e used as a frimitive milling stone on which the meal o the Indians wa-> ground. One of thes e stones was roll ed abo ve another with the grain placed in betwo.len. The banner stone is four inches thick and 16 inches in diameter. Milling stones of this de s cription were used by the shell men, who are numbered among America's first primitive inhabitants. The national scientists whb uncovered and studied the ethnological r eli cs buried on W eed on's I sland, think that the prehis toric Indians whose bones they have dis interred are either members or of the Catoosa tribe or possibly relatives of the Carib Indians of the West Indies. How ever, it will take the thorough-going rep resentatives of Uncle Sam one or two years to trace back the racial features ex emplified in the skeletal remains anu, bit by bit, build up the historical l!tory of these peoples. The finest of the s k e letal remains and pottery J.>ieces have been shipped to the Smithsoman Institution and Nati ona l Mus eum in our Nati onal Capital. There, the world's leading ethnologi sts will try to identify the specimens and solve Florida's shell mound mystery. Subs eq uently, the bones and relics will be displayed in the National Mus eum A second collection of the bones and relics has been presented to the St. Pet ersburg Historical Society and will be dis played permanently in the museum of that organizati on. Enough ethnological material to constitute a third exhibit has b een pre sented to Stetson University at Deland, Florida, where it will be incorJ?orated among the scientific relics of that :nstitu tion. Thi s writer visited Dr. Stirlin g Jay during the excavation processes. If y ou can picture the most tropical and exoti c scene your imagination can fashion, and add to it an equatorial wild erness of pine, oak and palm trees draped fantastically with Spam sh moss, with the sun flickering through the natural canopy, with the sand white as snow and ankle-deep, with the canva s tents of the scientists Harby, you will visualize the environments whicl1 surrounded the scientific excavations at W ee don's Island. Vigorou sly the scientists plied their shovels until they uncover ed a skeleton buried for ten to fifteen centuries. Then they worked with exasperating deliberation so far as the bystander was conc erned, who wanted to see some more of the bones of dead Indians uncovered. The ; ; cientists used small hand trowels to remove the loose sand close to the bones. Th en they grasped small brushes of camel's hair wtth which they flicked aside the remaining grains of (Continued on page 8 0 ) One of the outstanding finds which the federal scientists have made is a "banner" stone valued at $10,000. Thi.

I'VE got the motor boating blu e a species of melancholia I had never thought until very recently I would ev r be troubled with; which serves to prov e the contention of several local motor boat enthusiasts, that many a landlubber with sporting blood in his veins would l eave the crowded brick and asphalt highways and take to the water if they once got a littl alt pray in their hair and felt the thrill of racing over the waters of Tampa Bay in a fa t running motor boat. One trip gave me the bug and I honestly confes that my present attack of ind i go subj ct ively is because the wife won't let me mort gage the shack or pawn the family jew I. o as to acquire a motor boat and lead a fa t life on the bounding waves of Tampa Bay. But to begin at the beginning. Not many moons ago I am wandering over the bridge which span the Hillsboro River on LaFayette stre t looking for a MOTORING in and around TAMPA BAY HE R E YO U WI L L LEARN THAT M I A MI AN D THE EA ST CO A S T S H O ULD L OOK T O THEI R LAU RELS B y T. spot to park. It i t e n o clock a. m and I have p ent two hour variously cranking Lizzi e, g tting arre ted for peeding in a vain endeavor to beat the bo to the of fice, and the last thirty minutes looking for the scarcest thing in the City of Tampa -a parking apace. It's my unlucky morn ing and I'm out of patience, but as events transpired it was on l y the dark hour be fore the dawn of a very pleasant day. For a I e;azed longingly around for a place at the 1de of the road I spied a brother pen pusher, name of Sperry, and he hail me with: "Let' go." "Let's go where?" I respond and he com back with : "Let's take a trip on the "Lively Bee's Wing. "Brother", I tell him, "I dunno where you got acquainted with the Governor of North Carolina, but I'll take a ride with you on a bulldog's ear, if you'll tell me where I can hang up this hunk of tin. H e shows me a hole at the back of the L. WINTON Tampa Bay Hotel and then I find out thai the "Lively Bee's Wing" i the first of a fleet of high power d motor boats that D. P Davis is bringing to Tampa to help en courage water sports in Tampa Bay and I'm invit d to take a ride becau e any thing that goes faster than a dog trot is my middle name. Before I accept, how ever, I ask if there' anything to crank; do they pinch you for speeding on the water; and are the parking spaces all full when you get where you're going. To all of which I get a negative answer so I'm on, because I'm needing something to write about and I might just as well be a day late, as an hour, and maybe the bos 'II be out o town tomorrow. Sperry and I go down to the Tampa Bay dock and locate the "Lively Bee's Wing," a.s trim a little motor boat as ever hit the waves, so they tell me, but I'm green as far as the navy' concern ed so 49


they could have told me she was the ele phants adenoids and I would have been forced to believe it. A sandy-haired guy by the name of Murray-who I afterwards discover is the Chairman of the_power boat committee of The Hillsboro Yacht Club and has been instrumental recently in creating a great deal of interest in motor boating in West Florida-is at the wheel and is impatient to be gone. In a minute we're aboard and as we put off, Murray the following ditty: "It's twenty seven bells by the Waterbury Watch, Yeave Ho! My lads, Yeave Ho!" By this I him to be a man of the sea and addressed him thenceforth as Captain We go up the Hillsboro River a few miles and do some and favc}' Sperry claims we stayed on top of the water, but a whole lot of water got on top of me. I'm soaked. However, I don't have time to let this disturb me because we shoot underneath the LaFayette Street bridge and head towards St. Petersburg and in a few minutes we're there. A little way out the waves get choppy and we pick up speed and skim over the tops of them. was a glorious trip and I'm sold on the 1dea. In St. Petersburg we pick up J. Harold Sommers, another guy who does this sort of thing for a We take him out in the Bay and show him how the Bee's Wing can .flY and Harold offers to swap the Tounst News for one like it. Next we do som!l tricks in the St. Petersburg Yacht B!l-sm and then-can you beat it--we get pmched for speeding or parking on the "?"ong of the water or some other nau cr1me. I had been visibly impressed Mth the joy of being entirely away from the fetters of speed and traffic cops, when out of a clear sky here comes a guy who looked like old Neptune himself, perched on the front end of a slow going craft of ancient .vintage, with arms folded and all the maJesty of the law in his bearing ".Ahoy there!" he shouts, but in the mean: time, Harold Sommers says: "Lookout the Harbor. Master, let me argue with h1m. So when H1s Majesty, the law puffed alongside, Harold said without the of blush : "We're taking some last mmute ptctures for the Board of Trade booklet and they' r e most important." "I give a clam," says the cop or words as {>Oetic, "what you're doing, you ca!l t do around ?ere." With which we h1m for his kindly attention and chpped the "Bee's Wing" to a steadier ga1t. But I couldn't refrain from sarcas tically asking Sperry where the rest of the Ocean traffic cops were stationed and how come we get. pinched on the way over. But Joking astd e the trip back was even more delightful than going over and all of this I have written to show where I got the enthusiasm necessary to dig up following regarding motor boat activi ttes in Tampa Bay for the benefit of Suni land readers. It really looks as though Tampa is to be come a motor boat cente r for the entire West Coast, and as if the waters of this p a r t of Florida purchase of a fleet of boats by Davis and his fostering water sports has been re sponsible for the West Coast a live ly and increased interest in boatmg and yachting, and it is being freely predicted that the time is short until boating and water sports and activities will be one of the main attractions to this part of Florida. In this connection Mr. Davis in a recent interview had the following to say: "The advantages and vpportuu i ties of this section o! Florida are boundless. The climate is superb, it has a wealth of scenic beauty, and every C{)ndition lends itself admirably to the development of an elaborate sports program. Even with its bril liance, the schedule for this season is but a starter. Tampa's speed boats, swimmers, golfers and racquet stars will set a pace for the rest of the state to follow." Mr. Davis is having dredged a novel ten mile triangular race course in Tampa Bay which will offer splendid facilities for boat racing. Fast boats from all parts of the country are being invited to take part in the races which will be held here this win ter and already a number of invitations have been accepted. Look out M1ami! W ith a whir and a whirl the hitherto quiet waters of the Flor ida West Coast are being churned white by the advent in great numbers of some of the best power racing craft of the country. Into that region of which Tampa is the most central figure, has come a new interest and a thoroughly unforeseen activity in boating circles, which threatens to wrest from Florida's famed East Coast resorts, the glories in aquatic sports which have un r ese rvedly belonged there in the past. St. P etersburg boasts of one of the most active Power Boat Associations in the State, followed closely by Sarasota. The Hacker Gold Cup models of St. Pete, equi pp e d with Curtiss airplane motors, have whipped their way to victory in many local regattas. Not cont ent, however, with local v ictory they have gone into othe r fields, for the Maud C., the Miss Pasad e na and the Firefly, fought victorious battles at the Savannah Water Carnival last sum mer, where they wrested the prizes from the Mis s Savannah I, Miss Savannah II, and the Hilda. The Hillsboro Yacht Club of Tampa, in order to take care of the rapidly increasing numbers of power boats which are com ing under the clubs p ennant, hav e esta b lished their headquarters on the M e zzanin e of the Hill s boro Hotel, where, in th e atwould soon be teem ing with small pow er craft. D. P. Da vis started the ball rolling in Tampa by ordering nearly sev enty thousand dol lars worth of motor boats in one clip and e xpects all of the Top: 'The bland Queen," OWiled b7 D. P. Davl, turnin In the Hillboro River. Lower: ''The Llvet,. BM' WiD The fi.-.t of the D. P. Davis fleet of power boat to arrive In raeIn In Bay. boats included in this order to be in the Bay by Jan uary. This 50 mosphere of salt spray, yachtsmen and power boatmen of the country are invited to meet whenever they are in Tampa. Under the competent direction of Com modore Caesar F. Irsch, the club ia plan ning a series of regattas for the coming winter which will place Tampa forever on the charts of the boating world. Entrees from Savannah, Davis Islands, Punta Gorda, St. .Petersburg, Tarpon Springs, Oldsmar, drearwater, Sarasota, Miami and Palm Beach, will meet to tussle and churn around the three buoys of the unique tri angular course as the boats of these re sorts meet in the respective classes, the uvals from each locality. The regattas will, of course, have yachting events and races, but the features will be in the roar and the dash of the speedy motor boats. It is expected that the opening regatta will be held at Tampa{ during the famous Car nival of Gaspari! a. The Hillsboro Yacht club, I learn, was organized by a group of influential citizens in the winter of 1923-24 and since then has grown steadily and the present indica tion is that it will soon take its place with some of the outstanding yacht clubs of the country. Its range of activity will in clude every form of aquatic sport and in terest and its purpose is to foster the in terest in West Coast waters and to pave the way for the coming of visiting yachts from the seven seas. Upon the completion of Davis Islands, the club will have its home in a beautiful club house which will face on a large yacht basin where visiting yachtsmen will be welcomed. Since the H. Y. C. is planning so much in the way of motor boat activities for the near future in Tampa Bay, I asked H. F Ashton, secretary of the club, to tell me something about the personnel of the or ganization so that it might be incorporated in this yarn. I am giving his report on the matter verbatim, for should I attempt to paraphrase it I might spoil the salty tang of its language: "We start with the Commodor e, Caesar F. Irsch, a ratty old sea-dog who would rather have his nose in salt water than in this day's dinner. Caesar, I understand, is now supervisor of water sports and yachting events, and promotor of race courses and yacht harbors. "Vice-Commodore Harry E. Prettyman, of cours e we know: hi s weakness is the metropolis of Oldsmar and parties where cases and gue ts are count ed on the same (Continued on page 90)


The Venetian Casino THE Venetian Casino, a vividly colorful bit of Old Venice, reproduced in the tropical setting of Miami's palms-quaint, picturesque, incomparable! is truly a symbol of the beauty and chann of Coral Gables. A master-artist's dream translated in values of brilliant color, of the blending and harmonizing of rugged coral stone with the soft tints of Venetian waters and softer surging tropical palms-a grandiose picture than which Venice at her loveliest and best never possessed more delightful. The Venetian Casino surpasses in infinite charm anything of the kind you have ever seen. So also do the delightful Country Club and its Palm Gar den. Miami's Master Suburb grows better every day in things that make for good living, as well as goo d investment. You have not seen Florida at its best, until you visit Coral Gables. I:DRAL &ABLES George E. Merrick America's Finest Suburb Miami Fla. Executive Off i c es : 158 East Flagler St. Miami. Branch es in all Florida Cities, Atlantic City, Atlanta, Birmi ngham, Baltimore, Charlotte and Montgom ery 51


WHO SONG WILL WRITE THE of SUNILAND? ANNOUNCEMENT of SUNILAND'S GREAT $1000.00 SONG CONTEST YOU often hear Alabama, Ten. nessee, Carolina and other Southern states used as the theme of nation-wide popular song successes but never our own State of Florida. And the reason is plain. The word "Florida" does not lend itself to the construction of a lyric or song poem--<>ther do not rhyme with it. But with the word "SUNILAND", which was coined for The Magazine of Florida, it is different. Words that rhyme with "land" leap into mind at once-sand, band, hand, strand-just to name a few. And then the word "sunny." That is another winner. You do not have to think a second before the word "money" jumps forward. And both of these words are especially ap plicable to Florida. A song hit which will sweep the country from coast to coast in a wave of popularity will do more for Florida this year than any other form of publicity. Fifty million people will have it dinned into their ears. They will hear it in the theaters, at the movies, over the radio, whistled on the streets, and on the phonograph records. To get the "tin-pan alley" swing, it will be a bear, in the air, everywhere. Ever on the alert to carry the message of Florida to the millions of prospective residents, the publishers of Suniland, The Magazine of Florida, will conduct a nationwide contest to find a song that has "popularity" stamped all over it. One thousand dollars will be ex pended in conducting this contest. The sum of $260.00 will be ed for the best lyric (words) submitted; a like sum will be paid for the music; and $600.00 or more will be spent assisting in "putting ov er" the song hit. Everyone is urged to enter the contest, and induce their friends to do so. There will be no conditions imposed as in other contests. You Rules and Conditions 1 Lyrics submitted should consist of two verses and a chorus with Florida as the theme. 2-The coined word "Suniland" must he used in the title and at least twice in the chorus. 3-Compositions should he of the syncopated, or waltz, type and must feature the charms of Florida. 4--Place your name and address at the top of each sheet. 5--0ne person may submit any number of lyrics or complete songs. 6-No sets of lyrics will be returned, but rejected musical compositions will be returned when the required postage is enclosed. ?-Contestants automatically agree to allow their lyrics to be published in Suniland Magazine and in newspapers, during and after this contest. 8-The author of the lyric, or song, winning the contest assigns all of his rights to Suniland Magazine but with the understanding that his or her name be carried on every copy as the author. 9--If a complete song is declared the winner, the $500.00 prize will be paid to the author. If a lyric (words) alone is selected by the judges, $250.00 will he paid the author, and another $250.00 to the composer of the music selected for it. 10-The contest will close March 15th, 1925. The right is reserved, however, to extend the time if a satisfactory song is not selected out of those submitted by that date. Address all compositions to: SONG CONTEST EDITOR SUNILAND MAGAZINE, Tampa. Florida SUNILAND, keep in mind the song successes of past years having some state as the theme. Some of the best known have been: Californ ia, California and You, Alabama Moon, Carolina Sunshine, Carolina Mam my, Carry Me Back to My Carolina Home, Moon, That's Geor gia, Everythmg is Peaches Down in Georgia, I Miss My Mississippi Miss, Kentucky Babe, Louisiana Lou, My Sunny Tennessee, T-E-Double N, (Tennessee) and o,thers you will re call. Remember that most popular songs contain a strong human in terest appeal so try to bring in the love and romatic element. Here are a few rough ideas of rhymes that may help you-Down in SUNILAND, On the Golden Sand, Held Her Hand, Take my stand Beat the Band. Land that always pleases, Where it never freezes Fountain of Gospel truth. Land 0' Lakes and Hills, Full of Joy that Thrills. Land of Flowers Many happy hours. Sheltering palms Take her in my arms Peaches on the beaches. Good times galore Go there forevermore. It's the land you should be seeking, With Health and Wealth it's reeking do not even need to be a subscriber to SUNILAND. It is hoped that some Flor idian will win the contest, but as has been stated it is open to all. The publishers of SUNILAND want to obtain the kind of a song that will smash over into a big suc cess this summer, and be used by vaude ville stars, orchestras, bands, and over the radio. ing to pay its money to buy and to hear. This contest will not appeal to lovers of classical music, and it is not so intended. Where a song of that type will sell per haps fifty thousand copies, a sure-fire song hit will run way over the million mark in a few months. Just as SUNILAND Maga zine is not intended as a "high-brow" literary magazine, the SUNILA'ND Song is not intended to appeal to few thousand lovers of Bach, Beethoven and Mozart. Grand Opera arid magazines like Scribners, the Atlantic Monthly and Forum appeal to only a certain class. But musical revue. s, high class vaudeville, and magazines like the Saturday Evening Post, the American and Cosmopolitan appeal to millions. There fore the SUNILAND Song, like SUNI LAND Magazine, should be patterned to ,.ttract the interest of the masses and not the classes. These ideas will bring many others to your mind. When you have jotted them all down you can then begin weaving them into a song poem that may win the SUNI LAND Magazine Prize. The eraze of working out cross word puzzles has swept the Nation from Bangor to San Diego and from Seattle to Key West. Everyone seems to be working them. It will be better if the compositions are complete--words and music-but a set of words alone may be the best, and the music will then be written for it in New York. So do not hesitate to set your brain at work thinking up the words for a SUNI LAND Song. You will have a good chance to win the $260.00 prize, even if fOU can not read or write a note of muSic. To swing into popularity the song should be of the sentimental syncopated, or waltz, type. This is the kind of music the general public enjoys today, and is ready and willS2 In working out the lyrics for the song of The editors of SUNILAND believe that it is time for something new--a craze that will be of some benefit to the State of Florida. Working out a set -of lyrics for a Suniland song should be fascinating. It will require ingenuity and will develop a person's talent, skill and cleverness in de vising and combining words and phrases into a song full of the charm and the fas cination of Florida--a sunny land of many enchantments, filled with allure, delight, joy, health, wealth and contentment. It is hoped that thousands will submit lyrics for a song of Sunlland. Writing them should prove a pastime much superior to that of working out solutions to cross word puzzles.


"And I Will Hie Me to the Hill Country Where Beauty lS Uusurpassed and Protection is Secure" As in prehistoric times the harassed tribesmen retired with their worldly goods to the hills for security and in times medieval, castles were all built on selected eminences, so now the rolling country of the Ridge Section of Polk County has natural advantages which afford it undisputed sway. The brightest gem of Florida's sparkling Orange land is Davenport, the Beautiful, which has a splendid lustre all its own. Situated in the arena of the Holly Hill Groves amphitheatre it is surround ed by 8, 000 acres of orange and grapefruit groves, each bearing regularly its luscious quantum of golden fruit. The above is the first of a fleet of White de Luxe coaches which will carry VISitors to the Holly Hill Inn, Davenport-the Mecca of the tourist, the center of the sportsman's paradise, and the cyno sure of all neighboring eyes. This coach now operates between St. Petersburg and Davenport and its accommodation is taxed to its utmost on its bi-weekly trips. Hundreds of visitors, some commercially interested and others on pleasure bent, come, see and are conquered by the charm and allure of Hotly Hill Groves, 4,000 acres of which are now under cultivation. They see the Davenport of the future in embryo, the city of 30,000 inhabitants, accommodations for whom is now in preparation. A modern Country Club with a suberb 1 8 hole golf course is a thing accomplished. Ninety miles of boulevard3 and avenues lined by beautiful Australian Silk Oaks and gorgeous Hibiscus will form the highways and byways of this veritable park city. Ultra fashionable hotels and modern apartment houses are in the course of construction. The residential district on the famed Poinsettia Hills is grow ing apace. Three million dollars have already been invested in the city by prominent business men and bankers attracted from 3 5 states and from foreign countries. A $ 1 0, 000,000 subdivision is under way and already the sales have passed the quarter mlllion mark. Nature has been kind indeed to Daven port, sixteen wondrous lakes, which in their setting rival the beauties of Como and Lucerne, and a central position on the main arteries of the State. The power behind the enterprise lies in the ten thousand acreage of citrus land in and around the city limits Come to Davenport and Davenport will do the rest. l-Iill DAVENPORT DON'T WRITE-CO\IIE AND SEE! Gr()ve and Fruit FRANK W CRISP, General Manager -:-, .. FLORIDA 53


THE WAY TO ORANGE LAND uft the 'Peak o' the 'R...!_,tlge Stands Another Marve l of Flortda' s Galaxy R EADING the tale of Florida's achievements in city building and the stories of more and more new cities planned is a dangerous busi ness; it is likely to cause one to lose one's perspective, to be thrown off balance. And to see the making of the marvel projects is even worse; adults who long ago ceased to believe in Santa Claus and whom not even Maude Adams could shake in their skepticism about fairies, find themselves wondering if perhaps Aladdin's lamp might not have been a reality after all, and if maybe modern wizards have dug the old thing up, wearing away its age-long tar nish by the rubbings that wonder towns out of Florida sand and palmettoes : That is how one feels as one drives over the miles upon seemingly endless miles of streets and avenues, up and down hills, along pleasant valleys, be side gleaming lakes and through long, sweeping stretches of orange and grapefruit trees that in the not distant future is to be the city of Daven port. By F. H. GLOVER what four years ago was only cut over land. And it is another example of the utilization of a by-product. Davenport started as just that-a by-product. Today it is by way of becoming considerably more important than its parent business. Daven\>ort, up in the northeastern cor ner of m1ghty Polk County, sits astride the Dixie Highway at the peak, the very apex, of Florida's Scenic Highlands. Polk is the king-pin of Florida's citrus industry, with more than 70,000 acres of orange and grapefruit and other citrus trees-more than three times the grove acreage of the next largest citrus growing county, Orange, with a little more than 22,000 acres. The main line of the Atlantic Coast Line Railway pass es through the town, and al ready thousands of p ers ons who have not yet learn ed to recognize the name Daven-port when they hear it, remember with pleasure the beautiful stretch of smooth asphalt highway, bordered with Australian silk oaks, flaming scarlet hibiscus and gor geous crimson poinsettia, and the broad sweep of emerald lawn in frent of the Holly Hill Inn. These things are merely a foretaste, a sort of appetizer, as it were, for the Daven port that is to be. But already these fea tures have be e n photographed and roto graphed until newspaper and magazine readers the world over have become famil iar with them. For example, last summer Davenport entertained the State Highway Beautification Commission, building a palm-thatched auditorium set in the midst of a wide-reaching bed of blossoms of every kind and every hue. Of all of the Florida cities that are Here is to be a city with no back doors-at least, none that the trav eling public may see. Here is to be builded a city of homes and grove s, of hotels and apartments, of shops and off i ces, of shaded streets as wide as Pennsylvania A venue in Washington. It is to be built from the ground up. City planners and archi tects and builders of na tional celebrity, and the backing of unlimited capi tal, faith and enthusiasm are creating it out of A fine example of and railroad beautification at Davenport making long strides to ward beautification, Dav enport was voted to have done most; and it wasn't because D avenport was the ho s t ess city, either. It was for the reason that no other place, large or small, had done as much toward the creation of a real artistic atmosphere and actual visable beauty as had this n ew city on the way to Orange Land. But that was last summer, and a few months mean a lot in the planning and development of a Florida city. Meanwhile, photo graphs of Davenport's beautification work and of the tropical environment in which that state high way b eautification gather ing was held have been published in garden and


Designed and built for Florida's finest homes. Already millions spent in permanent tmprovements Situated at the highest point in Hillsborough C ounty. Surrounde d b y the world's largest orange grove o f a single variety. W i ndin g b o ulevards a n d vistas of magnificent homes. Florida's finest Country Club and the state' s sportiest I 8-hole g olf c ourse are here. Over $750,000 already spent providi n g recreational facilities for estate owners. For your permanent or winter home Temple Terrace Estates offers an unusual appeal. And for investment t h e oppo rtunity is unexcelled. Twenty minutes from Tampa over perfect highways. Your inspection is invited and your approval is assured Temple Terrace g olf cours e will be the scen e this s e ason of a numbe r of tournaments of national importance And pool will be the aquatic sports cente r of the United Temple Terrace Casino and States, February 21 and 22 wh e n memb ers of the Am e ri can Olympic Swimming and Di v ing team will compete h e r e for honors and trophies i n wate r sports Temple Terrace Estates General Office s Temple Terrace Estat es Sales Offices : Hillsboro Hotel Buildin g and 208 East Lafayette Street, Tampa St. Petersbur g Off i ce : 671 Central Avenue Follow the Sign of the Or a nge and th e Arrow Copyright 1925 Templ11 Terrace Estat&s, Inc. 55


highway and beautification magazines the world over. The beginnings of Davenport were the Holly Hill Groves and nurseries. And the beginning of these were founded on the plan of the Wilson and Toomer Fertilizer company of Jacksonville to create an additional outlet, that is, to absorb possible surpluses or to permit the company's plants to operate at or near capacity all of the time. That is why it was stated a few paragraphs back that Davenport is an example of the utilization of a by-product. Today Davenport home sites and groves are owned by residents of thirty-five states and the District of Columbia, besides the Philippines, the Canal Zone, England and Canada. That's why it was stated that the child bids fair soon to be a lot bigger and huskier than the parent. A list of these owners, by states, reads like this: Florida, 121; Ohio, 61; District of Col umbia, 55; North Carolina, 38; N ew York, 29; Ill inois 24; G eorgia, 18; New Jersey, 17; Vermont, 17; Pennsylvania, 15; Indiana, 14; South Carolina, 13; Massachusetts, 13; Michigan, 12; Mississippi, 10; North Dakota, 5; Rhode Island, 5; California, 5; (read that and weep, Native Sons) ; Virginia, 4; Washington, 3; Iowa. 3; Mis souri, 3; Maine, 3; Kentucky, 3; Connecti cut, 2; Arkansas, 2; Texas, 2; Utah, 2; Wyoming, 2; Nebraska, 1 ; Minnesota, 1 ; Wisconsin, 1 ; Alabama, 1; Tennessee, 3; New Hampshire, 3 ; Philippines, 1 ; Canal Zone, 1, England, 1; Can ada, 1 This makes a total of 516, if Mr. Burrough's interesting mechano-calculating mechanism is to be relied upon-516 persons owning a total of more than 3,000 acres of what in a few years is to be one of Florida's show places and beauty spots. A drive over and around the town site of Davenport, set in the midst of its citrus groves, its towering pines, its live oaks with their drapings of gray Spanish moss, its somber cypres ses is a journey-it isn't just a Visualize more than fifty miles of roads, avenues and streets, all opened, cleared and graded, ready for the asphalt surface. Picture these miles of thoroughfares lined on both sides with Australian silk oaks in regular rovts. Vision the other long rows of single scarlet hibiscus, the chosen flowering scrub or tree of Davenport, with poinsettia at regular intervals, and back of the blossoming plants the vistalike rows upon rows of sturdy, healthy, well kept orange and grapefruit and tangerine trees laden with the golden wealth they distill by nature's alchemy from Florida sand. Get a picture of these things in the eye of your mind, and you have a bare outline of the groundwork, the foundation, of Davenport. Back at the beginning of this story reference was made to Davenport as "a city with no back doors." Zon ed for a population of 25,000, the city's planners have carefully safeguarded its approaches. Along the railroad as it passes through the town, a strip of land sixty feet wide has been acquired. This is to be parked and beautified, and homes built along the railroad will face this park, instead of backing up to it. On the other side is to pass the re-routed Dixie Highway, sweeping in a wide arc through the city, another wide and beautifully planned and planted park lying between the highway and the railroad; and the homes on that side will also front the highway and park. In this manner, no views of unsightly and unattractive back doors and back yards will be presented to those passing through. In the remainder of the residence section, wide alleys have been provided, and all Paul Henry, Jr., is a atrlkinc example of the value of Florida sunshine and pure air large and small -throughout the United states are now in the throes of zoning and replanning, to provide for the unanticipatecl trends of modern p r o g r e s s Davenport is doing that work first, and when it is completed there will be no need to worry about handling traffic, providing for business, industrial and com m ercial development, or a unified sch eme of beautification, because thes e things form the groundwork of the city that is to be. The Boston firm of landscape architects and city planners in charge of the work declare that few places in the whole country afford such opp01 tunities for artistic planning. vne section, extending for mil e s down a valley and across lakes from Tom C. Dobson and Gwyn Thomas, both from Boston, are the professionals at the Holly Hill Golf Club the top of a hill more than 250 fee t above sea l evel, they say, is the most perfect natural vista the y have ever seen-and that's just one out of many. One of the home sites, backed by a thrifty grove, was sold at a som e what reduced price because of a telephone and electric light poles will b e placed in these alleys. The designers of Davenport say they realize that modern city planning calls for the elimination of alleys; but, they declare, Davenport alleys are to be closely looked after as are the streets themselves, and when made of sufficient width they take care of all unsightly poles and the like, keeping them off the thoroughfares themselves. Maybe this is just a sort of idiosyncrasy, they say, but they believe it will add to the general attractiveness of the place; and to the casual bystander is certainly seems as if they w ere right. The home of Frank W Crisp is typical of the many Spanish type resid8'11ces heine erected Tampa, Florida's real metropolis, is busily engaged in widening dozens of its narrow, ill-planned streets, and many other cities-56 hol e from which had been dug a quantity of clay for use in road building. The tract, named "Mount Olympus" by its own er, is to be the site of a wonderful home, and this hole in the ground is to be converted into a beautiful Italian sunken garden; that's how people of vision are turning to advantage even the things that might seem drawbacks at Davenfort. This is the age of endowments o all kinds; and here, too, this new Florida city on the way to Orange Land presents opportunities. A Chicago capitalist, to leave to his only son an assured mcome property, has purchased as a perpetual endqwment a big grove, which, according to the terms of ownership, can never be alienated in any way. In a few years that grove should be returning to its owner a large annual profit. As the grove comprises more than a hundred acres, the endowment is a worthwhile one.


} I SANREMO On the Bay A Mediterranean Florida Subdivision Practically all lots front on the bay where one may actually dock his boat in his own "yard." Especially attractive prices are offered to those making selection before property Isoffered for public sale. For advance information address M. F. SCHIAVONE, Inc., Developers S FL'>RIDA


More than 3,000 acres of citrua aurround the town of Davenport Another owner of Dav grove p r o p e r t y wish ed to create an endowment for a certam institution of the South; so she cho se an orange grove at Dav deeding it to the school, providm g for its (:ar e and dedicating its profits to the institution. Another school for the of the mountain boys and girls of the south has been the recipient of a like e ndowment; while the officials and employees of one of Florida's largest banks own a large grove, the in com e from which is to be the nucleus of a pen s ion fund for employes when they reach the age of r etirement or become disabled to the point of inability to work. And the Three of the old men at the head of this school with a strinc remarkable and unusual of quail development .say they have numerous inquiries in regard to the manner of establishing other endowments of this kind. A list of the owners of home sites and groves at Davenport roads like a "Who's Who in _Ameica". The list includes presi de_!lts, directors and officials of more than thtrty banking institutions througout the country -and bankers do not put their money into a proposition until they have and investigated it from every angle. Davenport's chief source pride at this, early stage ?f the new city's planni n g, IS the extraordmary beautification plans that are being carried out in the development the Naturally lovely with its euccesston of htlls and valleys, its crystal teeming with game fish, its thousands of acres of young or bearing groves its nurseries and propagating grounds where are to be grown every variety of hardy tropical and semi-tropical plants and suitable for planting in South Floridaand where thousands of these plants are growing today-the beauties of nature are to be added to by the hand of man intelligently directed and adequately fin need, until the completed plan will be aomething for artists to rave about. S8 Indicative of the rapidity with which new developments outgrow the most sanguine expectations of their projectors in :South Fl.orida, a few months ago plans were prepared for a n ew hotel at Davenport. The details were carefully gone over; the new structure, a long city block in length and almost equally deep, was to be two stories high, that being thought to provid e amply for the town's needs in that line. But before a brick had been laid, before a spadeful of ground was ever turned, sales had grown to such a number that it was seen that the proposed hotel would not do at all-that it was entirely too small. S() the architects have added a seven story central section to their plan s, making the hotel part of the building eight stories in height, with lobbies, a garden and central court, and business and off ice rooms on the ground floor. That's the way a South Florida city grows these days. Contracts for the n ew hotel structure have been awarded, the building to cost nearly half a million dollars and to be the last word in elegance and luxurious richness of its furnishings, equipment and service And after this structure is underway other buildings, store s, a bank, and so on-will be erected. T hese are only a few of the things that Davenport is doing. They are merely hints of the rapidity with which new towns and cities are being created out of raw Florida land, under F I o r i d a s azure skies and in Florida's golden sunshme. To one who has not seen, these things are almost unbelievable; it seems incredi ble that so much urban loveliness could be created in a few years out of wilderness. But the facts are here, for any one to see. And they are proofs of the assertion that the South Florida of today is the land of opportunity-such o p p o rtunity as n eve r b efore has been offered to the man, be he young or past the sunrise time of life, who has the ability to recog nize and grasp it. Hazel Emery, youn1eat crove owner, under one of her treea at "Hazelhurst," overlookinc Lake Charles


..... ... ------. .......... .................. -----...... .. -------... ,... .... .. ............... .. --------There's all kinds of fun for old and young in the famous Sunshine City. There's fishing, boating and bathing in the Gulf and Tamp a Bay. There's golf and tennis, lawn bowling, roque and all other outdoor sports. Band concerts twice daily in pleasant Williams Park. And the climate is simply wonderful. Average temperature the year round is 70 degrees. Only S sunless days a year. Hotel and apartment house accommodations to suit all tastes. Friendly, hospitable people. Come to the Sunshine City and live on the sunny side of life. Write for booklet and information A. B. DILLMAN Chamber of Commerce FLO sg,


Up and down and around among the p 1 e a s u r e yachts, fishing boats, cruisers, commercial steamships and other craft in Biscayne Bay, this writer worked his way and to captains, owners and first mates, he put the same question, "What is the most curious vessel that ever visited Florida's shores and Miami's harbor?" The answer of Miami's maritime population was unanimous -a record which would have delighted a national senator if he could have but reflected it in the results of the ballot box duels upon which his permanency in office depends. Dozens and dozens of different captains, owners and first mates repeated the same answer with monotonous similarity, "The Amoy, the Chinese junk which sailed from Shan ghai to Miam i." Like a breath from faraway Cathay, the high-pooped gaily painted junk sailed into the Miami harbor one day last summer after completing its 10,000 mile voyage over some of the world's wildest waters. A ship from the recesses o! antiquity-a style of vessel which was popular as long as forty centuries ago-the twenty-threeton Junk battled its course from China to Flonda-the first vessel of its kind to ever come to America's shores The voyage of discovery which Columbus and fifty-two sailors made to America in the one-hundred ton ship, the Santa Maria, ranks among the epics of nautical daring. If that eventful trip of Columbus and his companions was an exploit worthy of honorary mention among our most thrilling seafaring excursions, the voyage of the Amoy merits double-barre l e d public ity, for the Chinese junk was l ess than one-quarter the size of the Santa Maria while her crew consist e d of four men, a woman and a boy. It took Captain George Waard, his Chinese wife Chloe, his t e n-year-old son Robert and three Chinese sailors 130 days to sail the twenty-three-ton junk from China to Miami via Seattle and the Panama Canal. During the record voyage, practically every peril of the Seven Seas was faced. The junk was stolen by pirates and Captain Waard was imprisoned in China just b efore the ship was s chedul ed to sail for the United States. One night a sixteen-foot python was washed aboard during a flood. The junk passed through three severe typhoons In one storm, the rudder was lost and the ship drifted several hundred miles out of her course. G eorge Waard, captain and owner of the 60 THE STRANGEST SHIP IN FLORIDA WATERS This Chinese Junk Sailed from Shanghai to Miami, A Voyage More Perilous Than the Trip of Columbus By D. H. junk Amoy must be a distant relative of Lief the Lucky and others of the hardy Vikings who once were the most daring sailors of the world's salt waters. For this man Waard, like the venturesome Norse men, has always responded to the lure of the ancient mariner's most risky dangers. Othe rwise, he would never have dreamed his ch erished dream and finally seen it come true-a dream of sailing a tiny ship over a course which had defied the efforts of little boats to stem its onslaughts and buffets for 4,00 0 years. W aard, a native of Holland, ran away to sea when only eleven years old. For the next two score years, he sailed the Seven Seas under a doz e n different flags. He has been captain of some of the largest sailing vessels that ever left English ports. He has sailed in every known kind of a ship Eleven years ago, he went to China where he was captain of one of the largest steamships out of Shanghai. And it was as a result of watching the Chinese fishing junks navigate surging seas and from reading the tales of the nautical daring of the slant-eyed orientals that Captain Waard ultimately decided to build a junk and try to sail the ocaft to Florida. He decid e d that the voyage woufd be the crowning event of his seafaring career; that after this trip, he would settle down ashore in the New World. Resigning his position with the steamship company, George Waard repaired with his Chinese wife and their son, Robert, to the seaeoast city of Amoy, China There, Waard GEORGE purchased enough Chines e fir and camphor wood to build a junk and hired a crew of fifteen Chinese carpenters to assist in the task. It took six months of laborious hand work to build the junk for not a single nail was used in the assembly of the ship's anatomy. Bamboo and fir pins were em ployed in place of nails in fashioning together the curious vessel. The Amoy is 65 feet long, 18 feet wide and draws only four feet of water. The extraordinary ship carries 900 square feet of sails and has no auxiliary engine. Her main mast of Chinese fir is 60 feet high. The hull is made of camphor wood. This ship-building material is free from attacks by marine borers and other salt sea pirates. The pungent odor of the camphor wood acts as a policeman and drives away all the obnoxious insects. When the fishing junk was finally com pleted, several Chinese boys under the leadership of. Robert Waard caulked the ship's seams with pieces of fish net soaked in Chinese oil and lime Finally, the Amoy was floated, stocked with food, the sailors were hired and the junk started on her long journey. The only modern instrument on the ship was Captain Waard's compass and charts which came from England. The junk journeyed through a section of China where a revolution was in progress. The soldiers arrested Captain W aard as a spy and threw him into prison. Pirates subsequently stole the Amoy after (Continued on page 64) Captain Waard, his Chinese wife and their son aboard the "Amoy"


Yes, We A -re Bananas In the Famous Peace Valle}) Near Winter Polk Count)), Florida Already Demonstrated-Not An Experiment The success of Banana growing in this partjcular sectioo of Peace Valley bas been demonstrated with land already producing Bananas for a period of six years. The Bananas grown here won the blue ribbon at the Polk County Fair in 1924. Something About Bananas The Banana plant yields fruit within I 0 to I 5 months from the time of planting and fruits every month in the year thereafter. Banana plants are usually set out 400 to the acre. Each plant bears one bunch the first year and us ually average three bunches per plant (or hill) each year thereafter. Bunches weigh 35 to 125 pounds each and wholesale from 4 to 7 Y2 cents per pound. From acreage already producing $500 per acre and up is being obtained after eight months from time of planting. Data from fruit acreage, one grower has maintained, shows from 20,000 to 25,000 pounds per acre from the first crop harvested. Some growers are claiming as much as $1,500 to $2, 500 per acre annually. Our Plantations The Taylor-Alexander Company own and control between eight and ten thousand acres of rich muck land in the "Peace Valley" District, which land is especially adapted to Banana growing. Being located in the Ridge Section approximately 200 feet above sea level, perfect drainage is assured. We are platting some of our choice acreage in five acre units and selling at attractive prices and terms. Upon the purchase of one or more of these five acre tracts we will prepare, plant and care for same for six months without any expense to purchaser. After the six months have elapsed, if the purchaser so desires, we will' supervise the planting and marketing of the product for a percentage of the net returns. The purchaser need have no worry as this Company is employed on a commission basis and the planta tion will be given the best of care to obtain the greatest production. Our plantation has received the highest endorsement and will stand complete investigation. We invite you to communicate with us and we will gladly explain. An investigation into this should not be overlooked by the most conservative. Fill out and mail the coupon below TAYLOR-ALEXANDER CO Winter Haven, Fla. Gentlemen: Without pla cin g myself under obligation, please furnis h m e with information concerning your Com mercial Banana Plantations. Name ........... .................. ... ............................. .................. Address .. ........................ .. .. ................... .............. ... ..... .. 61


THE KEY (Continued from page 32) lrlr. Garson. You aren't--" she hesitated -"you aren't practical-minded enough for the good of your health." He raised quizzical eyebrows. Lord! she was on that tack again. He said nothing. She musingly let her glance drop to the .ring on her finger, felt gently of it. "It's she said softly. "Thanks," monotonously from him. His mother's ring I The ring of the most wonderful woman ever on this earth! He sighed and turned his head away. Her -cool v oice broke i n on his reveries "Orange juice and salad for lunch," she said. "And this afternoon we'll take you 'Out on the lawn." H e grinned impishly to !himself. A new regim e eh? New order. He had thought so. Oh, well ... He ate all of the delicious salad; drank two glasses of the golden juic e. Gad! He'd been hungrier than he'd thought! The wind on the veranda must have given him -an appetite, he concluded. Sh e read to him for a f e w hours after lunch. From a his torical novel. That was the stuff! Some thing to that! None of that spineless romantic tommy-rot for him! Sp ine le ss? He'd neard t h a t insolent word before. Oh yes -she had called him .sp ineless! For t h e iirst time in two years 'Garson laughed a real laugh. By gad, he'd better not be making such arraignments of novels again. N o t that she was right :about him being spineless; of course not. But that, oh -damn, what was he thinking about anyway? He fastened his eyes on the r eading girl. She had a iine voice, good mus ical timber: rathe r soothing to his t i r ed nerves. He caught the line of discourse and held it. sleepy, darned sleepy. Maybe they had overdone it. Food? No, he couldn't think of it. "No," he replied shortly, "not in my condition now. I'm tired. I couldn't digest it." "Let's try," she suggested firmly, un &milingly. "I won't be heckled!" he shot out. know what I can and can't eat." "I "Please," she said, smiling this time, "let's try." "Let's try," he mimicked petulantly. H e was too weak to argue. "Oh, we)!, have your own way!" And to his astoni shment he did devour two eggs. Gad! h e was hungrier than he'd thought he was. Again! This darn Florida air! He went to sleep earlier than usual. In his dreams he saw a long line of gulls flying straight across the blue skies. Rows and rows of them. Big gulls, little gulls, s olemnly flopping their wings. Million s and millions of gray gulls, always flying in straight line. The vision stayed with him for minutes Ensued days apd days of a wheel-chair rolling along the palm-fronded sidewalks. Every morning. Every afternoon. Orange juice--all he wanted. Fresh vegetable salads. Over and over. Marriage! Birth! Death! Ronald grinned slyly to himself. What was causing this miraculous metamorphosis? He wrote them down every day, those three words. Always he put after "death" a question mark; came a day when he jubilantly scratched the entire word out. After "marriage" he invariably put numerous question marks. Where and when was all this farce tragedy going to end? One afternoon, down near the pier where the tourist fishermen usually landed with their catches, the nurse and her patient pas sed a party of men jovially chattering and laughi ng. One of them carried a long shining tarpon over his shoulder. Garson, his whole face shining wistfully, looked at the man and his tarpon. The girl glanced speculatively at him. "Think you could haul in one as big as that?" she asked. "Rather!" he r etorted quickly. She said nothing to that. Moodily, he eyed her. She didn't believe h i m s h e thought he wasn't able. Well, just wait a while -he'd sho w her! After a couple of hours of the book the interne took him in side, helped him into -clean pajamas and back into the wheel Fiahinc became Carson's one passionate pastime. Sometime it was from a cabin cruiser they would hire for the day Then on e auspicious day they took a long automobile ride. Gar son thoroughly enjoy ed the new experi e nc e He began genially to expand. A melancholy quahaug, after two years of hibernating, he had emerged To live! To live! Shining eyed, he leaned out the window and watched the whole world slide glo riously by. This was life! What had made t h i s strange miracle? again he wondering asked himself; but soon dismiss ed the subject. He didn't want some of the old fears and doubts to rear their awful heads again. Suffice to say he was happy; why question the whyness of it all? ochair again. Then the elevato r the n the .sidewalk. He grinned. For the first time in nearly :a year he was outside in the glorious sun \Shine. By jove, could you beat that! Flaccid blood flowed stronger through his 'Veins; his lack-luster eyes brightened a whitj slender white hands excitedly clutch tne arms of his chair. Darned if he -didn't feel as though he were really living! People sauntering along the bayshore promenade looked at the trim, pretty nurse, the gaunt rather handsome man in the chair, and smiled. Garson scowled. Humiliating this, to be wheeled in public by a woman. He would be man enough soon to walk unaided. He would be 1 How came he to think of that? Damn! Well, it was his wife propelling him, anyway; she had that right. Let them stare and pin. He smiled amusedly; she had said, m effect, "In adversity or prosperity I take thee ... Ha! ha .. "Couldn't you," she said, an hour later when they were back in his ward "couldn't you manage two eggs tonight?" But he was tired, desperately so; and 62 after he awoke. Before he realized it, he was telling the dream to the nurse-seriously, puzzedly, as though it were an omniimportant thing. "I told you that you thought and dream ed too much," was all she said in r eturn. He felt angry. "Look!" he s aid, point ing out the window to where the gulls were circling eve n then over the azure waters. "Look! Circling. Forever c i rcling. What for? Nothing! It's useless, futile," he finished up, somberly. "Watch," she offered-"just you watch one of them leave the line and dart into the water." So, curious, he did. "Yes," he acknowledged. "Why." "Food," she explained. "Fish. They c ircle about when they discover a school of mullet near the surface. It means life to them, that circling." "By jove, you're right!" enthusiastically he told her. ''I never saw or thought of that before." With more alacrity than was her usual wont, she piled up the few dishes on the tray and, with an abstruse smile on her lips, left the room. Rides. More rides. Goodby e, wheelchair! More food. Meat! Coffee; Bread. Goodbye, weak little toast! Tumultuously, triumphantly, he shouted to himself. They moved from the hospital over to a quiet hotel a few blocks away. He caught the tarpon one red-letter day. "Didn't I tell you!" he exclaimed, like another egotistic Alexander, to the nurse. "Have it stuffed," she suggested, "and take it back to your home in New York." He jerked his eyes up from the glittering monster. Your home? she had said that. What did she mean? Oh, well, what difference did it make? sure!" he assented eagerly. "Just the thing!" And so it was done. Fishing became the one passionate pastime with him. Sometimes it was from a cabin-cruiser they'd hire for the day, and steam slowly down among the maze of small keys where they'd catch numberless groupers, porgies, sailor's choice, grunts, mackerel, jacks and all the many fish habitues of the warm ocean banks. Once even, he cap tured a wicked-looking hammerhead shark. And sometimes they'd fish off a little dock


"'-<>" the 15-Mile McCre.or Boulevard Fort Myerf to the Culf New $100,000 Atlantic Coa.ot L ine Str.tion THE CITY OF PALMS INVITES YOU! participat: in the opportunities now available for profitable Investment 1n our thnv1ng c1ty. You are urged to and there by enjoy, along with an ideal sunny, tropical climate, our profitable and pleasant business activity in its inception. Make your home here; grow with Fort Myers! The winter home of Henry Fotd and Thos. A. Edison. Fort Myers, one of tqe oldest cities of Florida, and recognized as the personification of all that this sunny and healthy state repre.sents in the ofttime painted picture of tropical dreamland, is on the verge-yes, in the midst -of steadily increasing property values, offering to the investor excellent opportunities for profit. The reasons are basically sane and sound. More and more arteries of transportation, great breeders of fortunes to those who live in favored communities, are fast pushing their respective ways into Fort Myers. And so it should be, because our city is strategically located not alone as one of the Nation's ideal playgrounds, but also from a commercial point of view. The following means of travel to and from Fort Myers, in addition to those we now enjoy, are either planned, in the making, or have recently been established: Seaboard Ai1 to and from the North. New railroad across state between Miami and Fort Myers. Steamboat passenger and servic.e between Fort Myers and St. Petersburg. Steamship passenger and freight service between Fort Myers and Miami. Steamboat passenger and freight service (across state via inland waterways) to Palm Beach and M ia mi. Dixie Highway between Fort Myers, Tampa and St. Petersburg via Gandy Bridge. Tamiami Trail from Tampa to St. Petersburg, Sarasota, Fort Myers and Miami, Florida Pullman service from New York. and large Northern cities $1,200,000 is being spent by the city of Fort Myers for widening and rebuilding streets. Now, before all these channels of Progress become an actual fact, is the time for you who seek profitable invest ment here in Fort Myers, together with the joy of livingWe know you'll come. We'll be glad you did-and you'll be glad, too. Fort Myers Realty Board Fort Myers .. .. Florida 63


in the bay, or over the seawall or maybe back inland in the sparkling waters of a charming lake. On e late' afternoon when the two were trailing their lin es from a small row boat that they had hired for the day, the craft -which was several miles from shoreslid on a mud bank. "Stuck!" dismally groaned Garson "We'H have to shove it off," matter-offactly stated the girl; but the strong prods from her oar and the weak, sporadic shoves of her companion failed to move the vessel. Then the girl turned to Garson "Climb out," she calmly ordered, "and shove it off." "What"' stutteringly articulated the man. "No, no--not that! Why, I'd get a cold-pn eumonia again! Oh no!" he half wNmpered. The nurse looked disdainfully ai him, a cold gleam in her eyes. "You're afraid," she said. "You're a coward. You're scared to fight of disaster or failure. When you were well and in business you had to take the initiative to succeed. Now you're backing out; you're yellow!" "Lies-all lies!" resentfull y screamed the man. "I tell you I don't want to kill my self!" "Master of your own destiny-bah!" sneered the woman. "You're bigger than anything that can happen to you sarcastically. "You have the key to o._wn character and you're afraid to use it! Afraid that it'll show a yellow interior!" And then before the dazed man could say a word, she had jumped over the side of the boat into the shallow water and with a few energetic shoves, had pushed the craft off the bank. Her skirt and blouse dripping, her shoes and stockings mudcaked, she crawled back into the row-boat. In her cool blue eyes was that ever -dominant and determined look. Sullen, baffled, Garson kept his gaze away from her. Silently the two rowed to the sho r e Silently, too, they walked over to the hotel: :rhat night Ronald Garson slept little. With all the power at his command he tried to expung the memory of that ignoble scene. Impos sible. Dis consolat e, bitter sullen, he tossed and rolled about the bed: She, a girl, had "shown him up!" Well?.. .. Again the next day they took the rowboat and pulled out to the fishing grounds. Noncommital grunts were all he would vouchsafe to the girl's questions and remarks. A half-hour of silence. Then with a long swish the line of the nurse tore through the water. "Cuts like a jack!" excitedly cri ed Gar son, forgetting his sullenness. "Pull e r in!" With quick, strong pulls the girl was drawing the fish closer and closer to the boat. With a final tug she had it alonl?. side; with a determined heave she had It over the side and flopping wildly on the bottom of the craft. "What is it?" Curiously she look ed at the enormous, round bodied, flat-bellied creature; then casually she reached forward to extract her hook from the queer tricornered mouth. "Don't! Don't!" shouted the man; but too late. The stingaree-for a stingaree he had tardily realiz ed it to be-had, as the girl's hand came near, swung its long gleaming tail about and struck her. With a gasp of horror the nurse recoiled. She cut short the scream that rose to her lips. Her blue eyes, wide and terror-stricken, fix e d themselves on the red spot on her fore-arm where the blood wa11 beginning slQ.wly to well out. Garson with an oar was frantically hit64 ting at the repellant creature; 1r. a few seconds he had It reduced to a pulp. Then, as he turned around, he saw the girl slide off her seat. "Ronald, I-I-" she gasped, and lay still. Sh e was poisoned! She had called him Ronald! These two remarkable facts fastened themselves instantly on his benumbed brain. Sh e was poison ed Sh e had called him Ronald She was like a little girl, huddled there. The slender body was twisted in pathetic shape. The chin was-yes, it was!-weak and pitiful. The lips were faint and blood less. Why, she wasn't the strong, dominant nurse at all! She was only a hurt little girl! Aim ee was hurt-Aimee was poisoned! Tenderly he lifted her up. Quickly he tore from his shirt a strip of cloth; he made a tourniquet of it, bound it tightly about her arm above the red spot. Till I get her to a doctor! he thought, and sprang to the oars. Up and down his arms went, pulling, pull ing, forever pulling. A doctor; a doctor! his mind kept crying. Desperately he rowed; slowly the boat crept along. She was poisoned-Aimee was poisoned Hurry! Hurry! The perspiration came to his face; his arms began to ache; blisters appeared on his hands. Ronald! She had called him by his first name. Funny! A doctor. Hurry! Hurry! Back swung his arms; forward swung his arms. The blisters burst; blood came to his hands. His entire body was in torture. What was the use? Stop! Rest! He was killing himself! He was no man to be doing this! He was supposed to be an in valid! What difference did it make, anyway? No! No! I am bigger than anything that can happen to me. Sh e had said that. I am in the house and I have the kev. I can get there. I can get there. I wiit get there She poisoned-she may die! Over and over his suffering mind cried it all.. But he was killing himself! What was the use? He slumped in his seat. the oars floating in the water. No! No! I am bigger-H e swung uo, bit his lips; red sorang to his f:>ce. Aimee must be saved! Back an arm, forward an arm. Method ically t .he oars rose and fell. Rose and felL Again and again. Minutes. Hours. Days. W ee ks Row ing. rowing. When would it all end? Where was the pi er? There! through the haze of tears and persoiration he vaguely describPd it. He had done it Aimee was saved: He wu bigger 'J'hP. nose of his boat hit the dock. Oblivion came; he forgot everything. THE next morning, freshly clad in a new business suit, he emerged on the veranda of the hotel, where sat the nurse. He cam e out the door with his old, springy, SPlf-assurance, a cigar thrust jauntily in his mouth. He leaned negligently against the veranda rail. "Think I'll go back to work in a few days," he said casually. "Yes, I guess it'd be all right," admitted the girl. Then: "I want to thank you for yesterday. The doctor said you got there just in time. A few minutes later and I'd have lost my arm." Carefully he avoided her eves. "Oh. that's all ril!'ht'' he said uneasily. "Glad to." He felt like a fool; mentally kicked himself. "And diiy before yesterday," went on the girl hesitantly, "maybe I was too, too scornful: but I was just testing out a theory of mine." "The theory of the key," supplemented Gars on, as if h e plainly understood. "Yes, and you w ere right. 1-1 think I found myself." "I'm glad, Mr. Ga'i'son," softly. He turned amused eyes on her. "Yesterday," he gently chided, "you called me Ronald." "Oh!" she exclaimed, the reu mounting to her temples, "Oh !" "Yesterday also,'' he went on, the amused look gone now, a determined one there instead, "I realized that a girl and a key could mea:n the same thing. That both could ke ep out ill-health and suffering. That both could bring lov e and happiness. And -sudden miracle to meI knew that there was a g irl just as wonderful as my mother was." He paused. Then, frankly, "What made you marry me, Aimee?" Without diverting her gaze away from the bay, above which eternally circl ed the gulls, she answered slowly. "Why, for on e thing I couldn't help but hear all you said in your dreams that night the doctor told you you were going to die soon. And, and oh hasn't a girl the right to marry whom she likes!" He was at her side; he had her in hjs arms. ''You darling!" he exclaimed! "Oh. you wonderful, lovely little darling!" and he kissed her again and again. Through his ecstatic murmerings there came a muffled "Ronald, dear!" and the dominant little chin was trembling happily against his breast. The Strangest Ship in Florida Waters (Continued from page 60) ordering the crew ashore. Captain Waard was imprisoned temporarily in a Chinese temple. He stole a sword and cut his way out of prison. After he had escaped, it took him several months to find his .wif e and son, get together the sailors, find and recapture the junk. Sailing the coast of China, the voyagers ran mto the wake of a great flood. On e night a sixteen-foot python-a great snake of the boa constrictor family was washed aboard the ship Captain Waard was awakened and saw the huge snake coil ed on the floor of his cabin. H e grabbed up a rifle. His fourth shot injured the python mortally. The sailors rushed into the cabin and with Chinese cutlasses cut the snake to pieces. The snake weighed about 250 pounds. Its fle s h furnished fresh meat for the Chinese crew for several weeks. Today, the skin of the snake hangs as. a trophy in the cabin of the Amoy. After that, the junk ran through three severe typhoons. Onc e, the ship lost her rudder and drifted far out of her course. When the vessel made port, she had to lay up a week for repairs. The fragile little junk roll ed and pounde d her way along toward the United States at a speed of about ten miles an hour. This craft of antiquity weathered the worst storms of the China Sea and the Pacific Oc ean. A half dozen ships ten to thirty times larger than the Amoy were wrecked in several of these sea hurricanes, but the junk came through with a sound hull and undamaged canvas. From Seattle, the Amoy sailed down the Pacific and through the Panama Canal to the Atlantic, finally harbor in Biscayne Bay. The Amoy IS the strangest craft which ever entered the Miami Harbor. Thousands of people thronged to the waterfront to see the curious craft from the land of the Rising Sun. With her huge squarfl sails, towering stern, stump of a bow, the brilliant paint of r ed green and yellow and the great bulging fish eyes in either side of the hull, with a Chinese joss to bring good luck to the wanderer, the Amoy is surely the most extraordinary craft which ever cast anchor in an American port.


VENICE NOKOMIS THE GULF RESORT WHITE CITY SARASOTA COUNTY TAMIAMI TRAIL 30 MILES OF SHORE FRONT ON FOUR BAYS, ALBEE RIVER AND GULF OF MEXICO .. VILLA NOKOMIS WITH NEW GOLF COURSE This vast development of 5 ,000 ACRES, including Gulf frontage on beautiful Treasure Island, owned by Dr. Fred H. Albee, world famous surgeon, is under the personal supervision of .John Nolen, City Planner of great prominence. The Spanish type of architecture is featured in the beautiful Hotel Villa Nokomis the winter residences of Dr. Albee, Mr. Charles A. Stone, President of Stone and Webster, the Bathing Pavilion, Apartments, Business Blocks and Homes. Three Railroad Stations of Seaboard Air Line on property. Improvements guaranteed. Tremendous Growth Inevitable. See VENICE-NOKOMIS before you Buy in FLORIDA. THE NATURAL BEAUTY SPOT of the WEST COAST. Correspondence Invited The Roger C. Rice Company IN CORPORA TED SALES AGENTS MAIN OFFICE-SARASOTA, FLA. 65


Confessions or An Ex-Rum Runner By "CAPTAIN McSWEENEY" THIRD INSTALLMENT curios that we had accumIN THE last issue of SUNILAND, I t o I d about deciding to build our bungalow. Well, Jake says I watched every nail that was driven, but that's somewhat of an exaggeration. Fact of th e matter is, though, the Friday skipped over the waves on many a quick homeward passage so that I could be on the job, watching progress, and helping to speed things S TART this series of confessions now if you missed the first and second installments. It is not a serial with a plot, but a record of exciting and amusing experiences o.f a former sea captain who joined the ranks of the rum runners off the East Coast in 1920 and less than a year ago retired with a fortune running into six figures. He craved excitement and became rich and reformed. In the previous installment he and his partner, Jake Hildebrand, formerly his first mate on large freighters had purchased their first piece of Florida real estate. Now go on with th e Captain s e x periences: ulated in the four corners of the globe. All in all it was a mighty homey place and one that made a lonely man speculate on the wonder a woman's presence would work. up. The log cabin was what you might call a staunch, trim job, anJ what pleased me as much as anything wa s that she was timbered and fitted out, as far as possible of material on, or adjacent to the property. The brother of the fellow I bought the land from had a little saw-mill on his place, and in addition J?OSsessed quite an artistic and inventive mmd for a backwoodsman He sawed and re-sawed the timbers for me, and in building the house becam e al most as enthusiastic as I. First we built a shell of plain board sheeting. On the outside of this w e laid cypress Jogs after first creo soting them, the large end of the bole alternating with the tepering end. The logs were chinked with a cement made of beach sand and crushed lime rock. The creosoting gave a most pleasing smoky stain to the porous wood For panelling the inside I used curly pine, and for this purpose we tried something new-veneer fibre boards from cabbage palms. My friend had to u se specil ly set saws to cut these In the large s aloon (I r e ckon I n e ver will get out of the habit of u s in g nautical terms) there was a fireplace of rough coquina rock, large enough to hold a three-foot log, and many's the chilly night I've sat before a crackling, many colored fire of driftwood reading stories by Joseph Conrad, Jack London and the others who knew the differ e nc e b e tween a propeller and a naint locker "We ll, Jake," I used to ask my mate at times wh e n he sat purse-lipped, silent as an Indian, turning out on e of those fish-line works of a r t t h a t sailors waste their time on only to bestow on some unappreciative chit who wouldn't have been seen with it in a Nassau dance hall, "ain't this a lot more comfortable than being b ? ttened down in a two-by-twice coop at se a, or h a n g i n 66 around the hell-holes of the Bahamas"!" "Bane darned if I know," he look e d up with sudden interest. My gand fadder's, grandfadder's, grandfadder was a squarehe ad, but I come of Wiking brand too." Natural-born rover that he was, he didn't relish shore life. Blue water wa s the only thing that counted with him; lik e a conch shell, the nois e of the ocean was always roaring in his head. But me, all I asked was the chance to potte r around the plants I had set out, or the vines that were b eg inning to show some ambition and climb up the tre llis-work we had mad e ; to sit on the veranda, overlook ing the sea and have the Goo-Goo mes s boy serve me the dishes that, through years of association, he had l earned were my favorites. Sun Yat Sen, my chow, could renew his sense of sme ll now, hob-nob with other dogs, and have plenty of space i n which to work off th e "charley horse" he dev e lop ed at se a. The walls inside were hung with a few pictur es and a conglomeration of junk and Of course all of my t i m e between voyages couldn't be spent at the house. I had to go into town e very now and then, at least once between every trip, keep in touch with distributors and cus tomers, get the dope on the rum market, gather all available news as to rival rum-runners-there was always plenty of competition to combat--and to listen in on clues of future activities of the "ho.unds" as the Prohibition navy wa s chnstened by our dark-till-dawn circle One feature Jake did enjoy was the radio set for transmitting and s e nd that we installed. Tuning in on a Pittsburgh concert or a Jefferson City barn dance didn't appeal so strong to Jake I'm sorry to say--Jake is made of sterne; stuff than I. He used to listen in and talk to ships at sea, some of them passing along the coast within a stone's throw of us. Here is a sample conversation: "Hello, hello, hello! Is dot the Alanna? Message for Captain Nicholson. Yess. Dot you Captain? You come from Java? Yess. What kind of weather you have? So. I think I go to de' ole country in de spring. Yess, 'round de Skaw. Thunberg he's captain of de Souvenir, eh? Dot's good. W e ll g ood-bye, Captain. Occasionally I listened in and chatted with the boys. But Jake was deeper than I gave him credit for being and the first thing I knew he had worked out secret codes with several of the captains he knew well. One dark night we manned the Friday and rode out into the Gulf Stream. Jake had b e e n keeping in t o u c h with t h e movements of a certain ship and kne w she'd make Jupiter at about sunset and Hillsborough I n 1 e t about two in the morning. We lay to and waited. Presently we made out the range lights of a steamer, then her r i d i n g lights, and all of a sudden the black bulk was almost on top of us. The cases had been made up in cargo slings and stowed on the hatch of the upper 'tween decks and the hatch above so fixed that it could be easily The flames were lickin.r her deck carao aa we approached opened The der-


DAYTONA HIGHLAND Florida's Suburb of Hills lp FROM THE SHORES of these lakes into wooded hills and shaded glens, rich in tapestry-like settings of tropical verdure, wind the avenues and boulevards now under construction at Daytona Highlands. I Homes amid these glorious surroundings will command vistas of matchless beauty; miles of tropical scenery, dotted with lakes, parks, playgrounds, golf greens and canoe trails are visible from these hillsides. The sunrise and sunset alike belong to the dweller in Daytona Highlands. Whether you are interested in the West Coast, the East C6ast or Central Florida you cannot afford to be unacquainted with Daytona Highlands, with the great plan, now under way for over a year, for the completion of this unique scenic and recreational development. Daytona Highlands is situated one block West of the City of Daytona, on the East Coast of Florida about one hundred miles South of Jacksonville and less than twelve minutes' drive from the World's Champion Beach, the Ormond-Daytona speedway. DAYTONA HHGHLANDS COMJPANY OWNER THE TRA YLORS OF DAYTONA Florida Sales Agents Da)'tona, Florida 67


rick was rigged so that it could b e quickly raised, the cargo hooked onto the falls and slung over the side of the Friday. Only a few of the ship's company were wise to this deal: the Captain, Chief Engineer and the First Mate, and perhaps a couple of trusted sailors on watch. The Mate hooked the slings on, the Chief manned the winch, and the Captain at the guys swung the derrick over the side and signalled the Chief to lower away. In fifteen minutes five sling-loads, fifty cases to the sling, were loaded into the Friday. The steamer went her way and the Friday headed for home. It was a case of "Ships that pass in the night." By this time we had come to be familiar figures on the Bimini Market-Jake, Goo goo, myself and Friday, because a ship's personality among water-front loungers is just as marked as any man's. Her character and habits are perhaps more keenly observed and commented on. I was a fool about the Friday. I had learned my lesson that the clean ship is the efficient ship, so I felt sure that all remarks were complimentary and I drew a lot of satisfaction from that fact. All any wholesaler, or any Geechee nigger totin' whiskey up the dock, had to do to win my heart was to stop and admire my ship. I was just as likely as not to buy a cargo from the one, and the other was sure to get a quarter tossed at him or a fifty-cent piece if I had no smaller change. Well, they got the Keystone, an awkward tub of a type which cluttered up the Spanish Main in the best days of the rum trade, but "those days are gone forever." Nowadays they have to show speed. Strange thing, too, I had been talking with Cooke, her skipper, the day before. He was a North Carolina mountaineer who had been raised in the district where whiskey was simply the finished product of the corn. True to breed, Cooke was a highland sailor. Anyway, as I was saying, the Keystone stood out of Bimini the before. Toward sunset I caught a ghmpse of a pale flame bobbing slowly up and down. On approaching I made out Cooke's "folly" burning quietly the flames licking round her deck cargo like it was a choice morse l to be saved for the last Jake and I gazed at her a long time, and then exchanged significant looks between us. "Give her all she's got." I said and he ducked down the companion. The Friday rocked from side to side and the water churned up white behind her as she got into her full stride. It seemed as though self-preservation was talking to her as loud as it was to us. We had nearly all. our capital tied up in the cargo and the Frtday. Lose them and it would be goodbye home as well before we got out of the toils. A speck on the horizon developed into a fast Coast Guard cutter of a new type de signed to outrun the swiftest smuggler known. ThE' government was learning its lesson that grim pursuits in fast motorships was the surest way of coping with the trade. I was fascinated by the way that black petrel came dancing over the waves, her wand of a mast waving ominously like a school-teacher's switch. We were to be chastised, after the manner of Cooke. I began cursing myself first for not having kept up better with government operations, and not having listened in more on water-side gossip on the subject. Then, skipper-like, I cursed my mate, the Goo goo, even innocent Sun Yat Sen, who was looking up enquiringly at me. "Heave over some of those cases, you 68 brown-skinned idiot!" I yells at the Goo goo. By jettisoning a part of the cargo I hoped to gain a bit of speed. Jake and Edourdo both lent a hand at this and 1 watched the first case bobbing in the wake. Then the second and third. Of a sudden I took a new grip on hope. So confid ent w ere thos e goofs that they could overhaul us again that they actually stopped to pick up a case or so for evi dence. Friday kept speeding on, burying her nose every now and then, but making time. I began to feel that somehow or other I was going to elude these fellows, and I take a lot of stock in my brand of hunches. Both the ship and I gained new courage. To my way of thinking the Friday's engine was spirited as a race-horse anyway. Sound the gong near it, give her a peacemaker and she always did her best. Seemed as though her carburetor got its second wind and I could hear it snorting with the joy of the chase. For a while we held our distance of about a mile and a half. At Naasau nerro women often carry car&o aboard Half the sun was below the horizon now 'and the balance sliding in, like a goldpiece in a purse. The wind shifted and a choppy sea began running against us, cutting down speed. I cursed everything and everybody in the ship all over again. But I kept my eye on a dark cloud, coming up rapidly on the starboard hand. It developed into a black thunderhead with a curtain of rain falling from it. I altered the course anrl headed for it. I was keeping my eyes glued to the binoculars and trained on the cutter. I saw the gun crew go forward to the one pounder she carried and make ready to fire, doing it as leisurely as thought they had all the time in the world-they were playing with us like a cat does a mouse. Seemed to me like they were rigging up a machine gun, too. Going to give us a broadside when they got straightened out. I had that sinking feeling, but kept a-going. "Stand clear!" I yells to Jake and the Goo-goo, "looks like they're going t o fire a shot across the bow." If I could only make that rain-cloud! A shell comes whizzing past, so close I imagined I could feel the heat of it. It nipped off the top of a wave and splashed into the midst of another one. Then there was a lull. I guess they thought I'd heave to, but I was transformed into some kind of wild Irish demon, and a sea-going' one at that. "Fire on, you bally, misfit man-killers!" I bawls into the wind, and then rounds it out with some worse language than that. In my defiance I spewed out maledictions and at the same time scraps of famous sayings: "Don't give up the ship. Millions for defense but not a cent for tribute. Lafayette we are here, come get us if you can!" Something slapped me in the forehead like a hailstone and I thought I was done for. It was a magnificent drop of rain. A dozen more came pelting down and we were in the squall. We were completely screened from our pursuers and safe as a tortoise in its shell. The seas flattened down under the hard rain and the Friday picked up a knot or so she had lost. I changed course abruptly, doing an about face almost, and headed for shore. Looking below, there was the Goo goo about to heave another case out the cabin window. "Avast there!" I yells, "you want to owe yourself about a year's wages? I'll heave these glasses at your head. Get below and bring me a cup of Java." I was badly in need of a stimulant. Jake slouched up topside, mopping rivulets of sweat from his face with a piece of cotton waste, satisfaction and relief he felt. "You slip away from him smooth like greasy pig," was all his effort pro duced. Goo-goo, grinning broadly, returned with coffee for two. "Captain throw very, very much dus' in they eyes. I very, very much 'fraid we get burned up, too." He was fairly bubbling over. "Yes, you brown-skinned heathen, if I hadn't stopped you, the whole Atlantic ocean would have been covererl with our cases and in a couple of days every beach-comber for a hundred miles up the coast would have been soused to the gills." WE landed the cargo without farther incident and disposed of it, but mulling over the matter back in the cottage, Jake and I agreed that we had best change our scene of operations. Jake knew and had been correspondl ing with the skipper of a twenty-ton auxiliary schooner-yacht owned by a wealthy American resident of Havana. Acting on his advice we again manned the Friday and, leaving the Goo-goo in charge of the house, headed for cuba. Arrived in Havana we moored alongsid e the yacht and hailed the master, who was the only man aboard. He was a gentle manly sort of chap with the air of assutance of the man who life and the placid lines of least resistance by means of which the tropics have been conquered. We also had a run-in with the customs people when they were of a mind to arrest us for not having papers, but the skipper intervened. Said we had come in for drinking water and supplies, but in the meantime arrangements were going forward undisturbed for a cargo of choice whiskey, about three hundred cases, which .,;e took on at a little wharf above the second bridge on the Almendares river. We started out early the next morning in perfectly clear weather. But in the Gulf Stream, eight or ten miles out, there was such a choppy sea running that we (Continued on page 92)


FLORIDA KEYS The Emerald Isles of the Tropical Seas The Yachtman's and Fisherman's Paradise THE SPIRIT OF THE PIONEERS The Pathway of Civilization -Was blazed by hardy pioneers, who, undaunted by any obstacles, crossed rivers, faced dangers, endured suffering -that they might make the wilderness to blossom as the rose. The Last of the Frontiers-and the Best-Is now being turned into glorious gardens in the Florida Keys. In a climate unsurpassed, surrounded by the world's most famous fishing grounds, on fertile soil, you may now have a real home, without enduring pioneer privations. Water Frontage--Ocean and Bay-Is recognized by shrewd l:myers as most desirable and valuable. We are pioneers in Florida Keys properties and have available, any sized lots or tracts you and terms to suit. Let us tell you about itwe will, just as soon as we receive your letter. El\1ERSON REALTY COMPANY BROKERS: 21 N. E. First Avenue DEVELOPERS: EYery Cqdperation Given You Ask Questions MIAMI, FLORIDA :.> Large and Small Tracta That Are Ripe for Development 69


7he GJitoridar:Jfome cA gjepartment conducted AL over the world, for hundreds of years, the strawberry has been known and loved in both its wild and culti vated states. It was the old Romans who named it "fraga" or "frageria," from its delicate, wild perfume. The prefix of "straw" also tells of centuries of interest in it, whether "straw" comes from the old English custom of mulching the plants with straw, or, as some authorities believe, it is from the Anglo-Saxon word "strae," which expressed its habit of straying. The Swedish scientist, Linnaeus, was cured of gout by strawberries and Swiss physicians highly recommend their use for pulmonary troubles. Certainly in Florida we have every opportunity for trying out the health fulness of this exquisite berry from January to June and should not fail to take advantage of it. We also have the continuance, in January, of another particularly helpful gift from the soil, the lettuce which began in November. It is always a perfect salad plant, but doubly so in Florida both be eause of our climatic conditions and cer tain physical conditions of our trucking regions which-together-make is magically tender and sweet. Lettuce is popular ly supposed to be good for the nerves be eause of a soothing principle it contains, but as a matter of fact this principle, lactucarin, is not found in the juice of the ordinary lettuce leavesb but, instead, in the stalk, just as it is a out to flower. It is the mineral salts in this salad plant which chiefly make it valuable, aside from its benefits as a bulk food. Lettuce is best eaten in its natural statt'. Be sure to wash it when first purchased and then put it in the coolest place till serving time. This freshens it nnd gets rid of possible insects and traces of fel tilizers. Do not be "stingy" with lettuce; our highest authorities on food3 urge eat ing it in "unlimited quantities." It is an ideal salad to accompany a heavy meal, but in this case it should be not with mayonnaise, but the lighter French dress ing, one, however, in which there ia less than the usual quantity of oil and a good deal of our Florida grapefruit juice instead of vinegar. Or you may use orange and Hme juice combined or Florida lemon juice. I want to call your attention to Florida lemons, now in season, aa they are infinitely superior to other lemons tn of ftavor and quantity of juice. so far, those who grow lemons here ftnd tney can not sell them readily because housewives refuse them, being accustomed to the smaller Italian and California lemons and both housewives and grocers are. as yet not aware of the superiority of the Florida product. The past season I bought won derful Ponderosa lemons for fifteen cents a dozen from a man who found he could not sell them in town because of prejudice. Yet these other women were paying thirtyAve and forty cents a dozen for lemons with one-third as much julee and in ftavor just because they did not know their own Florida fruits. Aat for Florida lemons and discover their value for your sel.,es. 710 cJ .A.. N E -w-..A.. ""Y" STRAWBERRIES To Serve Strawberriea Unhulled One of the most charming ways Jf of fering this fruit happens also to be a real "first-aid" to the one who must prepare it for the table and the best from a health standpoint since to daintily dip the berries into a tiny bit of sugar on a special little sugar saucer means that one will not be apt to eat the too-much sugar with which most of us are prone to hurt our digestions. Leave on the hulls, then, but wash and drain well the berries before plac!ng in the refrigerator to cool. Serve from one large dish or from individual sauc ers on each of which has been placed a small let tuce leaf or a slice of orange or a few strawberry leaves. Other Way to S&rve Uncooked Strawberriea Strawberries (hulled) may be combined with an equal measure of orange or pine apple pulp, with or without coconut, add ing a little sugar beforehand, and may be served, combined or alone, from orange or grapefruit shells or heaped in the centers of hollowed-out, halved, grapefruit centers. Strawberry "White Mountain" and Podrida" are, respectively, names given alterMte layers of strawberries and whipped cream with sugar, and alternate layers of sliced angel-food and berries, to be chilled before serving. Strawberry Cocktail For a dainty introduction to a dinner or luncheon slice large strawberries, cover with strained orange-juice, and chill be fore placing in punch glasses. Fill onetl_lird full; all powdered sugar to suffi Ciently sweeten and some chipped ice. (You may combine the berries w1th other fruits; and chopped nuts and sprigs of mint). Strawberry Shortcake (Fruit Recipea) The simpler the form of the "cake" the more delicious will be the result, although many people prefer a sponge or cup cake with the berries. For a plain shortcake make a sweet biscuit dough, rolling out an inch thick, cutting into diamonds or squares or rounis, and baking like bis cuits. These may be readily broken open (never cut) and the maihed berries sweet ent'd (together with some whole ones) mixed and heaped upon them for individual serving. Or the dough may be rolled thin ner, spread with butter, folding over once and baking in either one sheet or individual form. Or single, inch-thick sheets may be made and in layers, using crushed berries for filling, whole ones for the top. Anothe r form of shortcake is to add to the dough two beaten eggs. Whipped cream may be heaped over the whole berries used on the top of any form of the cake. Strawbrry So11p This requires a quart of berries from which some perfect ones should be set aside. Wash, mash and place the rest in a saucepan, cooking till soft. Strain. Re heat, with enough water to make a pint and add two tbls. cornstarch rubbed smooth in three of water; also the grated rind of an orange and one -fourth eup of SUJrar with pinch of salt. When clear, like thm starch, remove; cool; add juice of two oranges ; strain; chill and serve in boullion cups, with the whole berries on top. Strawberry Dumplioga (Marion Harria Nei't) Mix three cupfuls of flour, two tsps. bak powder and one-fourth tsp. salt. Rub m two tbls. shortening and sufficient milk for a soft dough. Roll out one-half inch thick, cut in pieces about four inches square, lay four good-sized berries in the middle of each and draw the paste around them as for apple dumplings. Set close to gether on a greased tin and steam or bake for twenty-five minutes. Serve with strawberry sauce, making a hard sauce with two tbls. of butter, one cupful of powdered sugar, with a few drops of lemon juice and beating in as many crushed berries as can be without curdling. Strawberry Batter Cupa. (Fruit Recipea) Stir one pint of sugar through a quart of slightly mashed berries. Make a batter with one and a half cups of flour in which have been sifted a half-teaspoonful of salt and two of baking powder. Mix with this a tablespoonful of butter, two beaten eggs and one cup of milk. Place a layer of batter in buttered cups, then a layer of berries until two-thirds full. Steam or bake for forty minutes. Serve with whipped cream or strawberry sauce. Strawberry Eclain, Tarta and Ruaae Follow any good rule for eclairs When baked and cold cut open at the side and fill with crushed strawberries. For tarts line patty-pans with pie paste and bake, then fill with whole berries, sweetened, and top with meringue, browning quickly, or heap on each a tablespoon ful of whipped cream. For the russe bake a sponge cake in a funnel pan; when cold fill the center with whipped cream or alternatf> layers of ber ries and whipped cream; the outl!lide with whipped cream sprinlded with halved berries. Let stand ten minutes be fore serving. Strawberry Ice Cre&Jil Dissolve one cup of sugar in one pint thin cream, stirring over heat till acalded (not. boiled). Cool and add three-fourths pint strawberries mashed with one -half cup l!lugar. Freeze. Frozen Strawberries, (Mn. AlleD'a Cook Book) Mix one quart berries (mashed) with two and a fourth cups granulated sugar and one cup warm water. Let stand two hours to extract juice. Then freeze in three parts ice to one part of salt. Strawberry Con1er1re, ("Jelliea, Jam. -d Preserv" by Marioa Harria Neil) Wash and drain one quart ripe straw berries, then put them in a preaerving kettle with one-half pound seeded raiaina, one quart sugar, grated ri.nda and pulp of two and one lemon. Cook slowly thirty mmutes, then add one-bal! pound chopped nuts and cook ten minutes longer. Put into tumblers and cover with melted paratnn.


"THE LITTLE CITY ON A H I L L" T orinita Hotel at Wilbur-ByThe-Sea Wilbur-By-The-Sea, known as the "Beautiful Spot of Florida", is located at the narrowest, highest and most beautiful part of the Florida p e ninsula, just ten minutes f rom Daytona Beach The Torinita Hotel, a _pretty example of Spanish architec ture, in thE' center of tne city, with its 50 room s with bath, spacious lobbies and d ining room combines perfect hotel refinement with the comfort of a hom e. The Community Club Hou se located at the confluence of the majestic Halifax River and the Mighty Atlantic Ocean with its quaint architecture and brilliant, skillfully bl ended coloring, is a picture within itsel f and an ideal recreation spot. WILBUR Bgthe-Sea Just t en minutes north golf lovers have the wonderful course of the Daytona Country Club and the Clarenden Hotel course while another t e n minute s north is the Ormond Hote l course all famous courses. Bl es s e d with the most wonderful climate in the worl d, bathers may enjoy surf bathing and aquatic sports of all kinds 24 hours a day in what is justly famed as the most magnificent bathing beaches in all the world. A perfect day can be spent by nimrods either from the doclts at the Club House or in the river where all varieties of fish may b e hook ed from brook trout, bream, sheepshead, red snapper, pompano, sea bass to hard-fighting de e p sea monsters WILBUR DEVELOPMENT CO. DAYTONA BEACH, FLA. More than $3,500,000 Worth of Realty was Exchanged In HAINES FLORIDA In 1924 CITY All Indications are Pointing to a Much Larger Turnover During 1925 Haines City, in Florida's incomparable highlands, offers every attraction to the prospective investor or to the winter resident Haines City's location, its solid foundation as a business center, and its ideal conditions of living, present an opportunity which hundreds of home seekers are grasping For Information, Write CHAMBER OF COMMERCEBOX 1003--HAINES CITY, FLA. 7)


72 LAKE GEORGE Waterfront Townsite Located in Putnam Co., Fla.-Near Palatka-on Fruitlanda Peninsula LAND AND TOWNSITE OF 13,000 ACRES Fronting on Beautiful Lake George we offer this property-ripe for development--which properly handled should easily rival San ford and Hastings in rapid growth to City size. The soil.....-consist ing of rich Hammock, Muck and Clay lands-is most favorable for Citrus and Trucking, and the climate, transportation, and location are all one could ask. Good artesian water, good drainage, considerable pine and hardwood timber and she ll marl fertilizer are added factors of value. Let us tell you more. The Price and T erma are Right and the buy justifies quick action-Wire if interested CITY HOLDING COMPANY MIAMI-FLORIDA P. 0. Box 1383 7Ae 'J.Zrincess Every comfort for the most discriminating patrons ./ (rOQMERLV TH( MASON) New-Fl reproof 250 Rooms 250 Baths Pl...AN December toM a y Shermt\n Dennt.s Svmm.,r: NEVV MONTERI!Y Mbury Prt..N. J 134 N. E. Second Ave. Hotel Roberts Orlando, Florida II Op e n all year Fireproof Construction Co -nnecting and Private Baths Located two blocks from depot SAM FOLKES Jacksonville, Fla. Proprietor Comfort W ithout Extravacance Moderate R ates Horace F. Hayden, Manacer "Choice Spot of Orlando" In writing to advertisers please mention History of St. Petersburg (Continued from page 22) The opening up of West Central was directly responsible for St. Petersburg's first great real estate boom and investors were attracted here from all parts of the country. Property value s in all parts of the city doubled and trebled over night. New subdivisions were opened up everywhere. Millions of dollars were spent in developments. The World War halted the real estate activities, but property values did not drop materially. With the cessation of hostilities, St. Petersburg's growth was resumed at a pace never equalled before, and it has continue d to increase ever since. Each winter thousands of newcomers visit the city; in the spring they return North and tell their friends of the winter Para1 dise they found, and next year the friends come too. So the city keeps on growing. In any history of St. Petersburg, regardless how brief, a number of events of unusual importance must be r ecorded. St. Petersburg's first Chamber of Commerce was organized in 1899 with a dozen members. No dues were charged and the chamber accomplished nothing. The organization strugglled along for many years, having the ups-and-downs that such organi zations always have in small towns About ten years ago it got established on a busi ness-like basis and today the Chamber is of vital importance in making continued growth of the city possible During the year just passed, the Chamber spent more than $100,000 in promotion worki next y ear perhaps twice as much will oe ex p e n ded The Sanford & St. Petersburg Railroad -the new name given the Oronge Belt Railway after it was taken over by Henry Plant in 1895-was absorbed by the Atlantic Coast Line in April, 1902. In commenting on this change the St. Peters burg Times stated: "St. Petersburg has no reason to feel disappointment over this big railroad merger-the policy of the Plant system has never been particaulrly helpful to growing industries and ned settlements in this section and it is not difficult to believe that if any change occurs it will be for the better. The nickname "Sunshine City" was g1ven to St. Petersburg as the direct result of a promise made on September 1, 1910, by Lew B. Brown, publishe r of the St. Petersburg Independent, to give away all copies of his n ewspaper every day that the sun failed to shine. Up to December 15, 1924, the paper had been given away only seventy-seven times. This nove l offer has ottracted the attention of the entire country and from an advertising standpoint is has been invaluable. The Independent is the only paper in the world that makes such an offer. Pinellas County was born on Tuesday, November 14, 1911, when the division bill passed by the State Legislature during the session of 1911 was ratified by a vote of 1,379 to 505 All evening the streets of St. Petersburg were filled with a joyful crowd cel ebrating the greatest victory the peninsula had ever achieved. The county divisionm ovement, started a number of year s before, had been bitterly opposed by the Tampa politi cians, who did not want to see the peninsula lost "from grand o l d Hillsborough County." The people o f Pinellas County took their first a ction for a system of good roads on D ecember 3, 1912, when they approved, a $375,000 bond issue by a small majority. Marl roads were built with the money. For a time they held up well but finall y deep ruts were made by the rains and it was see n that more durable roads would have to be provided. A bond issue to build seventy-three miles of nine-foot


0U I I u0 OFFICE OF The W oodroffe Co. Melbourne., Florida "Sometimes I think the greatest outward expression of the act of Creation is the dawn of a new day." I believe that right now is the dawn of a new day for Melbourne "The Midway City". When we reflect, we compare and judge, and it is then that we become worth more to ourselves and to others. (At least, so says "The Silent Partner"). I am going to reflect before I sell all my holding in Melbourne, as I believe that the pendulum of human activity swings to extremes, and I believe that our prices on city property in Melbourne, while they may seem high to others are absolutely cheap today. Here at Mel bourne I am looking for the flower of friendship, and I know I will find for-get-me-nots. "The Silent Partner" says, "No man will be a flat failure while he entertains confidence in the absolute necessity of giving dependable service and having faith in his own integrity of purpose. I have an interest in Melbourne, and interest is the Mainspring in Manwhen interest runs down, the man has stopped still. It is a wise and experienced business man who knows which button to push. I know you will not go wrong if you "push the button" at Melbourne. WE ARE SPECIALIZING In city lots and improved property in Melbourne, Florida, consti tuting, in our judgment, the cream of choicest selections with the addition of possessing that rich asset of constantly increasing values and intrinsic worth. The Woodroffe Company Melbourne, Florida 73


8,000 Acres in Hillsboro Count)> In Tracts of 10 Acres and Up Scorea o f beautiful lakea adj oin my pr-rty Soil is especiaDy adapted to "Fruit and Vegetables 3 0 0 0 Sold S incP Oct ber 1 W rit e wire o r call BOB WORTHINGTON 5ll}t Fraa)dia St .... t --::--T ampa Floriola Better Letters Pay Your letters are your personal representatives just as much as your store salesmen. Make that letter breathe the spirit of your organization. Make it picture so clearly your store, your merchandise, your service, your business courtesy, your fair treatment, that the man who gets it will get a real personal interview by mail. THE H OOVEN AUTOMATIC TYPEWRITER writes the complete letter from date to signature just like your stenographer would. It's a circular letter yet it isn't. It's a personal letter yet automatically produced. Every line matches. We also do the better kind of multigraph work as well as folding, inserting, stamping, and mailing-complete service from idea to post office. Call us for estimates. The Letter SeiVice Shop Subsidiary Skinner Machinery Co 110 E Lafayett e St Tampa, Fla NELSON -THE FLORIST Phone 4544 Read1 to deliver Florida's moat beautiful flowen anywhere in U S A W. LaFayette Street Tampa, Flonda In answering advertisements please menti o n S UNILAND MAGAZINE brick roads was approved on November 16, 1915, and the roads were completed during the next year. After a time these roads too proved inadequate and on June 5, 1923, was voted to give Pinellas a road system second to none in. Flor1da. The Municipal Pier was opened in De cember, ll:ll::l. The Pier was built after a long controversy between the Bayboro and Anti-Bayboro factions. The or1ginal intentwn was to build the pier to twentyeight teet of water and make it St. Petersburg s permanent Ire1ght p1er Later, however, it was decided to build a shorted pier and use it for ne1ght purposes on!y until Bayboro Harbor was completed. The pier prov e d very popular and etforts are now bemg made to replace the ol d wooden structure with a concrete p1er costing ap-proximate ly one miluon dollars. J :he coJDplet1on of the '!ampa & Gulf Coa s t Raun,ad to ::St. Petersou, g was ce!ebla.e d on >::>eptember 1!!14. 'J:he tirst pa .. senger tra.n, puuing utteen coaches and l,bvv }Jt:rsvJ.lS uom towns and c1ties tne !me, was we1comeu at the depot oy a crowd ot 3,000 anu. a Oa!becue wa.; he1d m wuuams rar.l(. 'lhe 'iampa & l.iuu: Coast later was aosorbed by tne Seaooard St got its first golf course on January 1, 1:11ti, when .::.t. burg Country ClUb course was tormally opened. At present the city has four golf clubs with excellent A Period o.i unprecented building activity and growth began during Two hotels co:;ting more than a million dollars each-;-the Soreno and the Ma:son-were started in the spring and completed in time for the next tourist season. Four other hotels were also built as well as scores of apartments and hundreds of homes, as well as many business blocks. The construction total was for the year was $7,124,460. The new building continued to increase during 1924 and during the first eleven months it reached the total of $8,250,000. The phenomenal growth of St. Peters burg has been due solely to the fact that it is a popular winter resort and that northerners love to come here to spend tile winter months. BP.sides her climate, St. Petersburg offers the tourist a wealth of entertainment. There is something to please every pleasure-seeker, every sportsman, within her boundaries. Until last year, Williams Park, a plot of ground in the center of the city, measuring one block square and naRted for the founder of the city, was the amusement center with its many roque courts, bore shoe lanes, chess and checker pavilion, band concerts and hundreds of green benches. With the rapid growth of the city, however, the crowds frequenting the park became so that a year ago it was considered adv1seable to remove the trames to other sections of the city, dividmg them up among the various parks of the city. The famous Williams Park has not lost any of its populatjty, however, and still harbors the thousands who seek rest and relaxation there, as well as the great throngs of concert-goers. It is a favorite meeting place for the masses, and here many a romance, many a meeting of old friends and the fonning of new ones, occurs every day beneath the charming old moss-hung oaks, or in a sunny spot where the squirrels and pidgeons play. Everybody is yo11ng in Park, for it has an air of its own, an irresistable informality, which seems to make the whole world friendly and happy. Another great attraction to the tourists is the band concerts. The whole winter


VISITMIAMI The World's Greatest Winter Resort "In the Land of Palms and Sunshine" Come anytime, winter and summer, and see for yourself this most tropical section of the United States. Enjoy its wonderful palms, its beautiful flowers, mild and equable climate, sea breezes, surf bathing, and other charms that have made this city the greatest resort in America. Here are 700 miles of smooth highways among orange, grapefruit and avocado groves, vegetable farms, beautiful estates, vast Everglades, virgin hammocks or along the ocean beach or bay shore. Miami is not only a playground, it is a recreation and rest spot supreme. The mild climate, the abundant sunshine, and the balmy sea breezes carry healing-physical and mental. Surf bathing on a beach every day in the year-winter temperature 7 2 degrees. Name. your sport-you'll find it here-golf, dog racing, horse racing, fishing, and scores of other fascinating sports. New, hand!iome illustrated booklet of Miami and Dade County now ready for free distribution. Addres s, Chamber of Commerce Miami Florida Florida Lands Aueta over $1,000,000 As a Whole HAVE INCREASED MORE THAN 200% IN VALUE WITHIN THE PAST THREE YEARS They will increase at a more rapid rate during the next two years. Will you be one to reap this wonderful Harvest? We are fortunate to be able to offer the buying public 9,000 acres in undeveloped lands either as a whole or in units to meet your requirements-at wholesale prices. More than 16 miles of hardroad frontage. Adjacent to five thriving south Florida cities, namely Daytona, Daytona Beach, DeLand, New Smyrna and Sanford. Prices and Terms upon application C. A. Roberts Real Estate Company Orlando, F1orida 7S.


Announcement O n January 1 1925 Mabry-Hall Realty Co. Will take over all of the Real Estate Business of the GUARANTY MORTGAGE CO MPANY including their extensive property holdings and the brokerage department MABRY -HALL R EALTY CO M P AN Y is composed of the same pers onnel you have known and dealt with for years, as the Real Estate Department of the GUAR ANTY MORTGAGE COMPANY, and will continue to render high grade service in every branch of the Real Estate business. Larger and more complete quarters and facilities will be obtained to care for our increasing business. We wish our customers and friends a New Year of increasi n g happ iness and prosperity. ERNEST L. HALL, Presid ent M. H. MABRY, Vic e -President 0. A. SETZER, Vice President H. S. MEREDITH, Secretary H. S. MEREDITH: Business property and long term leases. R. H PEMBERTON: Acreage, specializing in Interbay Peninsula. J S. FRIERSON: Homes and lots in Hyde Park and Western Suburbs. G.G.DEDGE: Office Manager. We Want-Tracts of all sizes for all purposes in all Florida Write or Wire Offerings and Prices E. A. Kellett !ttiami, Fla Box 1383 134 NE 2nd Ave. In writinc to advertiaers pleue men tion SUNILAND lrlapsine. 76 P. B COLE: High Class Residences. G S. HALL-A. E. NICHOLS: Homes in Tampa and Seminole Heights. W. L. 0. ROBERTSON: Listings and appraisals. MARY L. DEKLE : Stenographer Florida Business Exchange (Free Information Bureau) With Three Well Equipped Operating Departments: Business Opportunities; Improved Farms, and Large Acreage. Business Opportunities in Nearly Every Town and City in the State. Stores o f Every Kind and Nature; Hotels, Rooming Houses, and Apart ment Houses. Improved Farms: C o nsisting of Pecan Groves; Chicken, Truck and Dairy Farms. Large Acreage Dept: Cattle Ranches, Colonization Tracts and Timber Lands. Properties for Sale, Rent and Exchange. Call on or Write Fred S. Gray, of C M. White & Co., 232 W. Forsyth St., Jacksonville. Fla. long the Royal Scotch Highland e rs band, attire d in picturesque uniform, plays daily in the afternoons and evenings, and on Sunday afternoons. The programs are varied, having been arranged so there will be something for everybody, and all through the week, during concert hours, Williams Park is the city's favorite ren dezvous. The year the season started on December 7-lt will continue until late in April. Many visitors are attractedto St. Peters burg by the unusual opportunities which it offers for fishing. It 1s said that more than 600 varieties of fish can be found in the waters of Tampa Bay-all sizes, shapes and colors, and many specimens from tiniest "shiners" to large inhabitants of the deep Gulf waters-the grouper, kingfish, andtha t gamest of all fish, the tarpon. The fish, called because of the brilliant color of its large scales the "silver king", does not run until June, but many tourists remain through that month, and often later for the ,,Ieasure of adding a tarpon to their li s t o Florida trophies and for the thrill of putting up a fight against him. For the golfer th.ere are splendid at tractions in the Sunshine City. When northern courses are blanketed with snow the St. Petersburg courses are at their best. The city boasts of four of the best 18-hole coyrses in the South-the Jungle Course, Boca Ceiga Course, Butterfly course and Coffee Pot courses. The links of the Jungle course are lo cated seven miles from the center of the city and may be reached either by auto mobile or by trolley. The Boca Ceiga course is new having been completed dur ing the summer by Walter Hagen, world's champion who expects to spend much of hlS time there. This is located at Pasadena, on the Boca Ceiga Bay side ofthe peninsula. In the Big Bayou section is the Butter fly course, a special attraction of the Lake wood Estates development, while the Coffee Pot course, the nearest of all, is in the North Shore section. All these courses wind through groves of southern pines and palms, in their natural environ ment, and afford most delightful play grounds for the golfers. Perhaps the most popular attraction of all, especially for the newcomer, are the gulf benches. The tempered waters about all the shores o f Pinellas Peninsula afford excellent bathing, and the gathering of shells is especially interesting to those un initiated into the ways of the seashore. Trips to Poss-a-Grille, St. Petersburg Beach1 Clearwater Beach, Indian Rocks, and the more remote beaches afford ampl e proof of their popularity. Perhaps more than anything else, the friendly green benches of St. Petersburg have fostered and encouraged that spirit of cordiality and hospitality that is the heart and soul of the Sunshine City. On the benches, which line the main streets of the city, the tourists sit and chat; bert they wait for delinquent trolleys, drop down to rest for a few minutes before going home to dinner, meet old friends or m!lke new ones, designate them as meet ing places-and in various ways rely upon them as the faithful friends which they are. Because of its numerous attractions, St. Petersburg has grown, during the short period of forty years, from a little ham let "at the end of nowhere" to one o f the world's most famous resort cities. The phenomenal growth still continues, and the end is not in sight. It's a mighty pessi mistic St. Petersburg citizen who does not believe that the city within ten years will have at least 100,000 year-round inhabi tants. And who is there who can say that such a prediction will not come true.


1000 ACRES ONE MILE FROM PUNTA GORDA 4; Miles Water !Front ON GULF of MEXICO Right in the fastest growing and choicest tion of Flor,ida. Within a stones throw of Electric Lights and all modern conveniences. Absolutely the choicest tract of land in Florida, a.nd ripe now for development or investment -wue. BOBBITT & KEPPlE Real Estate and Rentals Clearwater, Florida Character In Printing Buying cheap printing is a hazardous practice. It has a skimp in it somewhere; it's not "all wool." Argue as you please, the advantage can hardly be in the paper, the ink, or the labor. These are all figured according to known stand-ards. So it must be in the CHARACTER of the workmanship. Cheap printing, failing of purpose, must be expensive, and sometimes even detrimental. Select your printer for the quality of his product; the price is always proportionate. The Tourist News Press ADVERTISING PRINTERS St. Petenburg Florida 280 Acres High-Class Waterfront Ready for sub-division. Adjoins finest sub-division in county. All prices going up fast. Wire for information-LACEY BROTHERS S arasota -:-Florida Florida Lands at Wholesale "All Over Florida" Tell Ua What You Want Here Is One We Have-We 0wn, and offer for quick examination and ac ceptance, 25,000 ACRES good, dry land, (no drainage required) about twenty miles East of Sara sota, Florida, very fine for oranges, grape fruit and winter trucking. Hard surfaced road and railroad through property-station and Postoffice on land. Location, soil, transportation, roads and climate un surpassed. And the price szs.oo Per Aere One fifth cash; balance one, two and three years at 6 % Wire if Interested -HALE 8 DEAN-MIAMI, FLORIDA Address Mail: Address Wires: P. 0 Box 8012 309 N. E. First Ave::'lUe 77


78 LANDS To IDeeton, Spec:ulalora d Realtors: We have several hundred thoueand aeres for ule in Dade, Palm Beach. Glades, Highlands, Osceola, Collier and Charlotte Cctuntiea.' Lands are still cheap, but .roinc fast. We have tracts from one section to 100,000 acres. WE HAVE THE PRICES Call us Long Distance 6855 Pierce & Stevenson Wboae..Ie Landa Exclusively 307 Firat National Bank Buildiaa Miami, Florida T AMIAMI TRAIL and EVERGLADES LANDS WE HAVE 3,000 ACRES In various locat ions along the Tamiami Trail and the Flagler Extension, close to Miami, const ituting mo s t d es irabl e prop e rti es Goocl rock roads adj o in mo s t of th ese plots, which w e will sell i n any size d tracts you wish. Let ua ahow you these tracts Particulars if you write. CITY HOLDING COMPANY Miami Florida WE SAVE ONE-THIRD BUILDING COST Apartment. Dormitories Hotels Bungalow For Information Write Murphy Door Bed Co. 204 Peachtree Arcade Bide. Atlanta, Ca. The Greatest Men of Florida (Continued from page 29) there. His tastes were simple but well defined. He either liked a well, or not at all, although his prejudices were seld om outspoken For some things he had a strong liking. He admired "David Harum" and doubtless read it half a dozen times in the course of his latter years. Poetry he loved also, particularly that of a serious and philoso phical nature, answering some phase of mysticism in his nature. One poem he en joyed for the aloof tenderness of its senti ment, much like his own manner, was "The Washerwoman's Song'' hr. Eugene F. Ware, relating a skeptic's unwillingness to rob a }Joor woman of her simple faith. That Flagler knew the value of perfect faith and soul contentment, no one can doubt after knowing the above as one of his favorite poems. That be may have felt skepticism, despite his Presbyterian training, and have doubted passionately as some men do, his own pastor affirmed. Just before his death, after his fatal fall, he asked on e day. "Do you think it was fair Doctor? I was o ld and blind and deaf, was it fair to make me lame?" It was the man who had "made" the East Coast of Florida questioning his spiritual adviser. One believes that he must have felt somthing of the pangs of genius when the creative fires have died; mu::.t have realized the impermanence of life which creates life. P erhaps he felt in his darker hours what Masters phased in Scholfield Hurley's epitaph: "God, ask me not to record thy wonders, I admit the stars and suns and the countl ess worlds. But I have measure d their distances, and weighed them and dis covered their substances. I have devised wings for the air, and keels for the water and horses of iron for the earth. I have lengthened the vision you gave me a mil lion times, and the hearing yo u gave me a million times. I have leaped over space with speech, and taken fire for out of the air. I have built great cittes and bored through the hills and bridged ma jestic wate rs. I have written the Iliad and Hamlet. I have explored your mysteries, searched for you without ceasing, and found you again after losing you in hours of weariness-and I ask you: 'How would you like to create a and the next day have the worms slipping in and out be tween your fingers?' H e was a lonely man although surround ed by those who might have become his fast friends. Of these latter, however, he had but few. None knew all of his nature and scarcely a dozen knew even a part of it. No one was perhaps clos e r to him in a personal way than was Dr. Ward, pastor of the free-syeech chapel in the Royal Poinciana bote in Palm Beach. To Dr. Ward he told the secrets of his heart and this man came to know the intimate spiritual side of Flagler as well as it was given to anyone to approach this remote capitalist who feared friends as s ycophants and allowed but few to keep his company. According to Dr. Ward. Flagler thought constantlr of Eternity and the next world, meditatmg for hours in the quiet l ogg ia of his home on the pro blems of the soul. "Like all strong, self-willed men he was r es tless that he could not know in advance what the future contained. He wanted proof of Etl!rnity," Dr. Ward said. Yet des pite these characteristics he was as devoid of egotism as though he were not one of the world's richest and moSt powerful men. There seems to have been no ego in his composition; rather an awe-struck obeisance to the higher powers which had de signed him for such an important atom in the world's plan. MONEY In Florida Land :-My fifty yean residence and experience in Flor ida Soils at your service to ex amine properties in this section of the state for a nominal fee Best of references. M. W. Moore Box 215 Dunedin, Florida Dr.J. C. Sikes Dental Specialiat Dr. Sikes is a specialist in dentistry and means to $'ive the people of >.md vicimty the very highest class of dental work at a reasonable cost. Porcelain Fillinc ...... .. .. .. $2.00 Silver Fillincs .... .... ... ..... .. $1.00 Crowna .... ........ ...... .......... $5.00 up Painleu Extractions .. ... .... ... $1.00 We use the best material money can buy. Call or phone for appointment. Telephone 74-667 Office 202-4-6 Ferlita Bldg. CorDer Franklin and Twice Tampa, Florida TAKE THE ELEVATOR "OUR AMERICA" A aet of 80 cards 4000 biatorle and l'eGI'r8Phleal facta of our stales and peninaular PO"alona. Biol'raphieal o'ketch of our Pr.,.ldento. Arranl'ed to play 25 cam .. b7 entire family. Sent poatpeld u.oo. Mrs. Ada Cowan Kendrleki Hl N E 2nd St. M iami. Fa. You Can Master Touch Typewriting Chart and 15 Lessons by Mail $5.00 "Key after key, day by day, in the right way, raises our pay, higher and higher." A. C. K. BUSINESS SCHOOL MRS. ADA COWAN KENDRICK 141 N. E Seeoad St. Miami, Fla. The Sproule Baker School of Music Courses in Voice, Piano, Orcan, Harmony Muaic:al History and Expresaion An ideal climate for the voice. An ideal city for inspiration and enthusiasm, study and recreation I'Fa Sprou!e.Baker, Mus. B. Miami and Miami Beach 31 N. E. Firat Street, Miami P. 0. Box 88


De So to County Florida welcomes YOU Now spending over $1,000,000 on Highways. Offers best OPPORTUNITIES FQR INVESTMENT AND GAINING LIVELIHOOD. Fertile Soil-Good Water-Excellent Transportation Facilities. Fine Schools and Churches. Products Grown: Citrus F ruits-Grapes-Bananas-Blaclcberries-T omatoes and Other Truck and Farm Crops For Information, Write De Soto County Chamber of Commerce European or American Complete, New, Comfortable Arcadia, Florida VILLA D'ESTE HOTEL AND APARTMENTS OPERATED BY CARPENTER A Ia Carte and Table d'Hote Dining Room and Grill NORTHEAST SECOND AVENUE AT EIGHTH STREET, THROUGH TO BAYSHORE DRIVE ON BISCAYNE BAY All accommodations have individual bath rooms. Many Room-Three to seven dollars daily per person. have private sun verandas or balconies; some have private Room and Meals--Six to ten dollars daily per person. parlors. Rooms for on e person, and two and three per-Housekeeping Suites--Eight hundred fifty to seventeen sons, with single, double or twin beds. Suites and connect-hundred fifty the season. ing rooms for three or more persons. Some accommodaDaily rates increase within the range quoted above in t ions have fully equipped kitchens and dining rooms all December, January and February; decrease in March and details of housekeeping being provided and maintained. April. Specifi c rate being determined b y location of ac-Rooms for maids and chauffeurs. Garage arrangeme nts. comroodations and period of season. Your Patronage Invited-Telegraph for Reservations. "A GUEST'S DESIRE FULFILLED IS A PERSONAL PLEASURE." FREDERICK H. CARPENTER, Manager Miami, Floricla 79


Home Seekers Agent Write or Win Your wanta P E R S O N A L SERYIC E Mrs. J. F. Q. Smith Phone 85-506 Bayahore Boulevard "WE SPECIALIZE IN TAMPA'S NEARBY ACREAGE" 614 Tampa Street Tampa, Florida FLORIDA-Piaysround of the R i cb, Para d l.. of the Poor. The faoteet deYelop i nl[ State In the Union, a n d Babs o n the b u oineu otatio t ic i an, oaya that TAMPA I a deotlned t o be tho c ity In the Sout h e a s t C ome a n d be o n e of ua. We baYe a BoDle, G r o.,e, or Far m for 7011. Send teda7 for bookl et, O ranl[e Tr .. In the World," a n d list. Ta-a-W .. t Coaat Realty Co. (Inc. ) Op.. Poototllc e HSlace before the war," Tampa, FJL Humphrey & Lott REALTORS All d a aoea real eatate h andled To deal with uo ia to like our methoda. Eatabliabed 1919 Hotel U rmey 32-36 S. E 2nd Ave M iami, F lorida F. DREW LEWIS The Ac:reatte Spec:ialiat Clearwater Florida ACREAGE We own several thousand acresSuitable for colonization or sub divisi on E. A. KELLETT P 0. Box 1383 Miami, Florida .His was a detached attitude and in all the triumps life gave him he never yielded to pride It was as though he were a spectator to the drama rather than the protagonist himself. That he thought little of himself is shown by the fac t that he once refused the gift of a handsome bronze statue of hims e l f saying: I t will be well enough when I am dead, Alive, I c ouldn't meet i t I should be ashamed. That portrays the nature of the man, modest to the point of shyness and fear ful les t he be mis construed in any action. He has been described as the most r epressed of men, c onstantly curbed by his inhibi tio ns. But withal he was a kind man, charitable without ostentation; considerate of others; quiet by nature with the calm that inspires confidence; a stern God-fear ing man wh o knew sorrow and never wept a n d was acquainted with j o y yet never cried o u t in exultation. Surely the m a n bore the mark of God, in W hose boo k which was Flagler's favor ite, these wo rds are writ: "The wilderness shall bloo m and the s olitary plac e shall b e glad. The weak hands shall b e m a de strong. T he desert shall rejoice and blossom as the r ose." That was Flagler's mission to Flor ida Solv ing the Riddle (Continued from page 48) s a n d which adhered to the bones and pot tery. Carefully, they studied the positi o n of the b on es and p o t tery they re m o ved any of the relics Then they hand led the specimens as painstakingly as though they were priceless gems which would crumble under the impact of an ager grasp. Day by day, the searc h was con tinued and the skeletal remains w ere re moved to places of safekeeping as they were fo u nd. And n o t until the last bone was found and salvaged did the scientiiic searchers put the "finis" sign on their Weedon's I s land assignment and shift their explorations to other sandy b1!aches anti upshore mounds which borde r Tampa Bay. But the work of this party is not the only contribution to science that is under way in F lorida today. Down on the East Coast, near t h e town o f Me l bourne, Charles P. Singleton has unearthed the tusks and ske l etal remains of several mastodons. His garage is filled with the tusk.>, t eeth, jaws, and other portions of the ageold s k eletons. S ome of the t u sks are eight in ches in diameter a n d twelve to fourteen feet long, and of solid ivory ; he has teeth that weigh f orty pou nds apiece; and his m o s t recent find is that of a n early com plete head, with a full set of teeth, both upper and lower. Scientists say t h a t these monsters, probably of the Co lumbia e l e phant type, weighed over a ton. P r ofessor F. B. Loomis, of Amhers t Co l l ege, became interested in the find o n the Singleton farm and spent his vacatio n dig g ing with Si ngleton f o r the treasures. They unearthed an almost comp lete s kelt.! ton of a mammoth. Strangest of all, a perfectl y shaped flint arrowhead was found underneath one of the largest bones T his raises the q uestion as to whether there was, at that remote time, a race of men of suffi ci e n t intelli genc e to shape the a rrowhead and use it, and als o whether this same arro w, probabl y p o is oned in some way, had b ee n responsible f o r the death of the great beast. C o m menting o n this phase of the matter Mr. Singleto n said, "If I should fin d a human jaw-bone under the bo n es I am now dig ging up, Washington would be d o w n here o n the first train." And they would F o r such finds as these rank amon g the fore m ost o f d iscoveries in the field of pal eo n tol ogy. A GOOD BUILDING DESERVES GOOD PAINTING You provide the g o od building and we will paint it properl y with the best of material. Spanish tinting, two tone work, blending, and especially fine work of all kinds are given proper care by our s k illed workme n For fourtee n years our name has been famous for quick, satisfactory work, at the rightprice. A free estimate given on your build ings. Equippe d for large contracts or any special work any plac e in Florida. Write or call C. FRED BATES 1 917 N B. St. Phone 8 4-101 Tampa, Florida 230 ACRES Y4 mile water-front, near Safe ty Harbor, w ith mam road from Clearwater runmng through available piece of to Tampa it. Only water front i n this section. Lays between the two biggest developments on the West Coast. R. K. Brandon Clearwater, Fla.


Lake-wood Manor Our new, beautiful, carefully restricted de luxe subdivision in North Tampa with splendid parked entrance from Nebraska Avenue. Positively the Premier Subdivision of Tampa's North Side. Nothing even approaching it in this wonderful section of Tampa. The only subdivision in or around Tampa facing on a beautiful lake right in the heart of Tampa. Nothing like this hu ever been attempted before in this district. Designed and laid out by competent Lambcape Engineers (the same who laid out Beach Park), it combines an ideal homesite with transportation advantages unrivalled in any direction from the heart of Tampa. PRE-DEVELOPMENT SALE While the improvements on this magnificent property of thirty acres will begin immediately, which include the dredging out and remodelling of the existing spring-fed lake in the front of this estate, we will permit thinking, far-sighted investors to share with us in the profits by pur chasing now at PRE-DEVELOPMENT PRICES, which will be subject to raise without notice. We wiD make special concessions to a few first buyers who will build at once under our restric tions, which will rattge up to $7500. No buildings permitted built until approved by our Com mittee on Building. Those who know of the wonderful beauty of this tract, its gigantic oaks, its beautiful lake lying in sylvan beauty surrounded by huge water oaks, its gradual rise from Nebraska Avenue all the way back to Oak Avenue, its wonderful soil, its perfect drainage and its location in the most healthful and favored part of all Tampa, wat be glad to avail themselves of this opportunity to secure wonderful lots on which to build themselves charming homes within a few minutes' drive of the Court House down town. Absolutely all city conveniences such as Electricity, Gas, Water, Telephones right at your door ready to use, all immediately available. If you are looking for a "good buy" to make money on this winter, buy one or more of these lots which, we feel sure, will have a rapid increase in sales value within a few months at most. When we opened our last subdivision on Nebraska -"East Bunplow Park"we sold $42,000 of lots the first opening day. We anticipate even a greater demand for these. So, if you want one of these lots, ACT IMMEDIATELY. There will be a limited number of lots on Nebraska A venue at fair prices. Probasco Realty Co. 203 Madison Street Tampa, Florida Phone 2856 Developeu of Hillsboro Highland, Probaco Park, Eat Bungalow Park, Crest Watera Ave. Estate, Silver Lake Etate, Lakewood Manor (In Gaa. Co. Buildinr at corDer of Madison and Tampa Streets) Ground Floor Office 81


82 Oranges, Grapefruit and Tangerines Shipped anywhere in U. S. A., with satisfaction absolutely guaranteed or money refunded. Nothing but Florida's best, and in any combina tion desired. FANCY BOXES OR IN CAR LOAD LOTS Let us know your desire if it is Florida citrus fruit. Whether it is one box or ten cars. We are ready to serve you. PRICE LIST Standard Box Fancy Pineapple Oranges-F. 0. B. Tampa .... $4.00 Standard Box Fancy Grapefruit F. 0. B. Tampa .. ..... ..... ....... $3.50 Standard Box Fancy Mixture-F. 0. B. Tampa .. ... .. ..... ...... $4.00 Standard Box Fancy Pine apple Oranges--F. 0. B. Tampa ...... .. ...... ... .. .............. $2.00 Standard Box Fancy Mixture F 0 B Tampa .... ........ ..... .. $2.00 CHAS. A. O'BERRY 215 E. Lafayette St. Tampa, Florida Have Music in Your Place of Business ABSOLUTELY FREE .. Seeburg" in your drug store, restaurant, pool room, cigar store, etc., at our own expense and give you 25 % of all all gross receipts. No investment-an asset to your business, and a money maker too. Don't wait, take advantage of this today. "SEEBURG"-"The Nationally Known Line" Also on sale by us on the easiest terms made. Write or Wire THE DIXIE MUSIC COMPANY Sales and Service M. Shayne, Manager TAMPA, FLORIDA Florida Lands Wholesale Only 30,000 acres Gulf frontage at $35.00 per acre. 1 0,000 acres Gulf River frontage at $25.00 per acre. 800 acres good farm land at $30.00 per acre. Tampa Suburban Acreage for Sub-dividing $1 500 to $3,000 per acre. Graham Securities Co. 405 Stovall Nelson Bldg. Tampa -:-Florida A Florida Development Engineering Service Now a Reality LINDLEY HEIMBURGER, B. S ACRI. M S. Bol< 226 Tampa, Florida Backed by 35 years of sueeesslul Florida field expe rience and supported by a staff of specialists we are qualified to meet the development demands and handle all Florida problems pertainine to the lan!l and its products. Conultine and advisory services in all aericultural and horticultural branches. Soil surveys, land inspections, reports and appraisals. 640 ACRES West of Homestead, Florida You can buy one-quarte r or full section at prac wholes ale price i n syndicate now forming E. A. KELLETT P. 0 Box 1383 MIAMI 134 N. E. Second Avenue FLORIDA In writing to advertiser pleau men tion SUNILAND Magazine. MEET THE GOVERNOR (Continued from page 23) Emerson and his stuffy theory that "he who hath family hath given hostages to fortune." His wife proved in those early years an able helpmeet and an unfailing source of inspiration. After selling meats all day he came home and studied law1 night after night, until he mastered the tundamentals of Gladstone and others. In 1914 he was examined be fore the Supreme Court in Tallahassee and without ever having spent a day in law s chool passed the test triumphantly. His n ext act was to form a partnership with Gary Alexander, a lawyer already well established in Jacksonville. In competition with the able lawyers of the Jacksonville bar he held his own and became one of the city's most prominent attorneys. It was in the hectic days of 1917 that he was called to take over the reins of a city whos e government needed to use a curbbit. Liquor, gambling and their concom itant evils were threatening to make what professional reformers call a sink of in iquity ott of the city. A firm but fair hand in handling these abuses earned for John Martin the people's appreciation. On the sp eaker's p latform during the war be was a popular and an energetic patriot. His prosecution of local campaigns to raise funds for the Red Cross, sell Liberty Bonds and in other war-time movements for him the approval of official Washington. H is success as the Chief Executive of the State's princinal city a career a s Gove -nor which will doubtless lead to highe r honors He has his bes t ef forts to the state with an earnestness which demands credence. Both h P and wife are members of the First Baptist Church thei r home city, wrile Mr. is a Thi-tysPcond Degree Ma son, a ShrinPr. an Odd F e llow and a m embe r of the Moose order. England's Best Meet Defeat (Continued from page 33) ponent of correct golf form, as well as the most rapid player in the world. He hardly appears to stop walking through the fair ways for hi s s econd shots, and on the green his speed of gauging the line of hi s putts and h itting the ball is so great that h e gives the appearance of carelessness. It is not that, however, but lightning-like calcula tion, and when a tiny bit of fortune favors h e is the most brilliant performer in the world From Tampa, Duncan and Mitchell went to St. P etersburg, and thence to M i ami for other matches. Florid a will be the golfer's Mecca this winter with a long series of important con tests between the leading amateurs and professionals of America and England.. In addition to the four players in this first match, the r e will b e Walter Hagen, Joe Kirkwood, Bobby Jones, Gene Sarazen, Jim Barnes, Leo Gre bel, Jock Hutchinson, Mike Brady, Tom Dobson and many others. Lake Alfred Can Be Proud of Ita Eleva tion of 256 Feet. Lake Alfred, the lake encircled city among the hills, planned by a group of far seeing men who built their back country first, has an elevation of 256 feet above sea level. In the article, "They Built the Back Country First," in SUNILAND for D ecember, a typographical error made the elevation appear to be 20 feet. Anyone who has visited the Ridge Section of Polk County knows this was an error as prac tically all of the "Ridge," or more properly, the Scenic Highlands, is well over 200 feet. Lake Alfred, is one of the main gateways to the Scenic Highhinds, and can proudly boast of its e l e v ation of 256 feet.


Compare These Figures Miami, with a population of 7 5,000, has a business property valuation of $5,000 a front foot or a per capita valuation of _____________________ ____ $ 6.66 Orlando, population 25,000, business property valuation $5,000 per front foot, per capita valuation ______ _________________________________________________ $20 .00 Tampa, population 125,000, business property valuation $5,000 per front foot, per capita valuation ____________________________________________________ .. $ 4.00 It is our opinion that business property valuations in Tampa are the lowest at this time of any important city in Florida and certain to advance more rapidly on account of its strategic location and fundamental strength. Tampa's business property valuation has increased $1,000 a front foot in the past six months. Then Look At This Offer: Business property in the heart of Tampa, 3 5x I 0 5 feet. Price, $1 05,000; terms, $30,000 cash and $5,000 a year for 1 5 years. Thirty feet from Tampa Terrace Hotel, now under construction; half block from Court House. Only $3,000 a Front Foot Call, Write or Wire McMASTER & McMASTER TAMPA, FLORIDA 83


LAKE COUNTY Where there ts plenty of room and livi n g costs are low Fourteen H undred Lakes and F ive Thousand Hills Come to the hills and lakes of the ce ni c highland sec tion. Ample supply of pure soft water. Many com fortable and reasonable hotels, apartments, bungalows. Boarding house to suit the m o::;t exacting. Between At lantic O cea n and Gulf on hig h e t elevation in entire state. Golf, t ennis, roque, boating and bathing t o ple ase every one Fishing for bass or other fre h-wate r fis h. Smooth, wid e highways that charm the motoris t who tire of the narrow, nine-foot, make-believe roads. atural beauty unsurpassed by anything in Florida. Easy to reach from all resort centers. For attract ive booklet d escriptive of L ake Cou n t y and ita many lovely ci t ies, w rite S. F. WOOD, Secretary Lake County Chamber of Commerce Tavares, Florida Hunt and Fishing Club Location A NEW SENSATiON 100 Acres Lake Frontage With plenty of fish and game -A quiet s e clud e d s pot "in God' s great out-ofdoors" such as you and your friends have s ought-Now, get to gether and get busy. LOCATION? 100-acre wooded p e ninsula, lying b etwee n Lake Crescent and Lake G eorge 30 miles from Ormond and Daytona and only 7 5 miles from Jacksonville with more than a mile of shore lin e RIDE ON MICHELIN BALLOONS They Fi t Present Rims -Also the New Small Dia meter Wheels. See Your Michel in Dealer HERMAN D. BORNSTEIN Michelin Tire Service Co r. Zack & Tampa Phone 4185 T a mpa, Fla. "The Victory Theatre is opposite us ACCESSIBLE? Y es The A. C. L. Railway, Clyd e Line St. Johns River Ste amship se rvic e and St. Johns Sc e nic Hi g h way give easy acces s ORyou may make it a fine Country Estate or a profitable Citrus Grove, if you prefer .. IT IS A REAL BEAUTY SPOT W i r e for Particularo Today City Holding Company 134 N. E : Second Avenue Miami, Florid a 640 acres in Sarasota County on Tamia mi Trail. Owner offering at preboom pric e on easy t erms for quick sal e Land is high and dry and w e ll t imbere d Ia writinc to adverti.lers please m entioa ilnlfiLAND .llap:rine. Write or wire, W. H. South, 315 Franklin Street, Tampa, Florida. 84 "MIAMI'S ONLY EXCLUSIVE RENTING AGENCY." W e are specialists in rentals, and have or can get anything you want-Resi dences, Apartments, Offic e s, Stores or Farms Tell Us What You Want Call, write, wire, or phone. MIAMI RENTING COMPANY, Miami, Fla. J H Wienges, Manager 214 Hahn Bldg. Phone 8249 Strange Fish to See (Continued from page 36) Organized s eve n years ago by a group of l eading Miami anglers and transient aJl1.a t eur fishermen as the sociability cl earing house for fish tales and angling deeds, the curious society has becom e so popular that now its roster includes the names of more than 4 00 amateur ang l e r s One-half of the m are p ermanent residents of Miami. The others are visitors from every state i n the union and all parts o f the world who are attracted to Florida each winter b e cause of the superb fishing and the June in January w eather. About on e-thi r d of the m e mbers of this unique fishing association are millionaires and multi-millionaires who annually engage in curious contests at the butt ends of effi ci ent fishi n g rods. The club maintains a private dock where a fish fleet, consisting of some of this country's fin est yachts, h ouseboats and fishin g craft are moored each winter. These boats owned by the m e mb e r s of the Miami Ang l er's Club are valued at from $ 15 ,000,000 to $16,000,000. Several d oz e n prizes including g ol d medals and diamond buttons, silver troph ies, valuable fishing tackle, rods, reels, and other angling paraphernalia are annually awarded to the clubme n who, unde r stipu lated official conditions make the champion catches of sail fish, s ilv e r tarpoon, barra cua, kin g fis h, bonita, tuna, marlin, amber jack, dolphin, grouper, bonefish and other of the 20 or more s p e ci es of strictly game fis h which rove the waters from Tavernier Cree k to N e w Riv e r Inle t -the b es t fishin g grounds of the Miami anglers which covers a stretch of about 7 5 miles along the At lantic's southern exposure. These sports men who vie a gainst each other in angling contests with all the enthusiasm which ama t eur players accord to tournament g olf, u s e light nine th1ead tackle and six ounce tips -fish in g equipment which g i ve the fish the maximum sporting chance and make the victories of the angl e r s dramatic and hard fought. You would naturally suppose that a club the aggregat e wealth of whose members totals consid erably more than $3,000,000,000 would maintain a palatial a n d magni fic ent home, replete in every comfort and luxury known to mankind. But b eing an organization of amateur Izaak Waltons, the Miami Angler's Club is more interested in superior fishing tackle and satisfactory fishin&" craft than in ori ental rugs, notable parntings, famous statuary and other specimens of a master's art which might adorn its h eadquarte r s The simple little home of the famous fishing club is plain and unostentatious. It i s the gathering plac e of ardent anglers. Their stories of conqu ests, captures and "of gigantic fish which escaped" lend the dig nity of champions and masters of sport to the organization. What the membership has not expended in the provision of regal lounging rooms, it has devoted to the pur chase of matchless rods and ree ls and to the construction of the best fishing yachts in all America-some of which are equipped and designed for "around the world cruises." For example, there is the "Ara", a $500,000 yacht owned by W. K. Vander bilt, and the "Mariposa," the large pleasure cruise r of Dr. G eorge Ros engarde n, of Philadelphia. Among the othe r wealthy fishermen who keep their yachts at the Miami Angler's Club d oc k are M. M. B e l d ing, millionaire silk merchant, of New York City; Gar Wood and W e bb Jay, rich sports m e n of Detroit; E. G. S ewell and E. C. Romfh of Miami; E. F. Shepherd, Theodore Dickinson, C. N. Dashieal and many others. The tackle repair shop at the fishin g club unde r the active charge of S C. F.


SUNILAND "The Magazine of Flortda" will appear 25,000 STRONG at the Madison Square Garden All-Florida Show at New York In February (Fe bruary Number) Suniland Also "Will Be Represented "With A Good Circulation at the South Florida Fair In Tampa the Same Month Advertisers----Don't Fail to take Advantage of this Double Circulation offer. SEE MIAMI and CORAL GABLES FREE six-day trip in our DeLuxe sight-seeing coach, leaving Tampa, Sarasota and Bradentown every Wednesday and Saturday. Tampa Office: No. 301 Twigg Street Dade County Title Insurance & Trust Company Offices and p lant located in the Southern Bank 4 Trnat Co. Buildinc 46 W. Flagler St. Miami, Florida Phone No. 65 I 0 Capztal $500,000.00 The oldest abstract and t i tle insurance company in Dade County J. M. BLOW, Manager Abstracts Prepared and Titles Insured A chain of -title is no stronrer than ita weakest link. riUe insu rance is an absolu te cuaranty against loas by reason of defect in the title. A wise .man will always se cure a Title Policy on the property that he now owns or b about to purehue. The Titl e Polic ies of the DADE COUNTY TITLE INSURANCE AND TRUST COMpANY are always safe and sound and they are a good investment to the buyers thereof. 85


OAK RIDGE GROVE LAND WITHIN 35 MILES OF TAMPA Between two hard-surfaced roads, high and dry. Ready for grove or colonization about 300 acres. Real bargain. For sale by ownerother desirable acreage for sale. Write or wire H. S. DAWSON TAMPA, FLA. 8,000 Acres for Prosperous Homes 22 MILES FROM TAMPA, 18 MILES FROM PLANT CITY A KINGDOM FOR SALE! A town with railroad on the property. A b ig development for a big develop er or investor. Land will grow any Florida crop. The right price to a party who will develop. Wire, call or write. Inter-City Realty Company, Owners 205 Ferlita Building-Franklin and Twiggs St., Tampa, Florida Unloa Traasler aad Storage Co. T. F. Grace and Son Moving -Packing-Storage Office at Union Station Phone 4464 Tampa, Florida Smith, an adept rod and reel doctor, is worth going miles to see. Fishing equipment of all descriptions and dozens and dozens of the finest rods ever made are cluttered about like golf clubs in t.he average caddy shop. !<'at rods and thin ones, short poles and long ones made o:f. bamboo or 8\..,el treasures of modern fishing -are strewn about. Plain reels and jeweled ones of every sort and kind are there in great numbers. To the "small creek" fisherman who has angled with a piece of string, an old pole and a hunk of cork, the equip ment of this rod and reel shop appears as formidable as the arsenal of a modern arm ory. Millionaires look just like other ordinary anglers when, all diked out in their flannel shirts, khaki bree ches and sunproof h ead gear, the y start on a fishing trip. In ad dition to the fishing lleet o f the club, there are about fifty auuitional boats which may be chart.,red for such trips. The y are own e d and operated by such experiencod captains as William Hatch, skipper of the "Gypsy Queen"; Fred Hutter and his "Tramp"; Samuel Welch and the "Seafarer"; "Slim" Dewson anu his "Lady Luck"; Russian John and the "Inwood II"; Max Chamberlain and his "Hawaiian" and Captain Boegle and the "Ada M .". Re cently, a quartet of Miami Club anglers durin&' a two-day's trip caught 101 fish weighmg over 1500 pounds. The largest individual catch was a grouper weighing 82 pounds. The stuffed model of a 175-pound silver tarpon is one of the treasured relics which hangs in the Miami Angler's clubhouse, a testimonial to the prowess o f a champion fisherman. Another member landed a 77-pound sailfish on nine-thread tackle while an 81-pound sailfish is the 12-thread line record. At Long Key, a silver tarpon weighing 93 pounds was once yanked from its natural natatorium. A H. Peterson of the Angler's Club caught a 98 'h -pound silver tarpon two winters ago at Miami. Certain officials of the curi ous fishing club have to weigh and certify the fisil caught by the various contestants who com pete in the annual angling championships. The winter season covers the period from November to May. All fish caught under the specified conditions during that period are eligible for prizes if outstanding in weight. When the contesting fish are weighed, the fishing tackle of the anglers who caught them are examined. Olympic Gam es athletes never trained more faith fully nor strained after records more as siduously than these amateur fisherm en who patrol the sea in search of finny Last season, a 12%.-pound tuna, a W7lh pound sailfish, a 26-pound barracuda, a 27 %,-pound grouper, a 45-pound amber jack, a 29-pound wahoo, a 16-pound bonita, an 18lh -pound dolphin, an 18-pound king fish, a 23% -p ound African pompano, a 7%. -pound bonefish, a 4 1,4. -pound speckled trout and a 7%. -pound mackerel won the championship prizes where nine-thread lines were used. In the main, the weights of the prize-winning fish caught with 21-thread lines were quite similar to the above. And the ancient slogan of Fisherman Izaak Walton is, for the most part, als1> the guiding star of each and every mem ber of the Miami Angler's Club for the master spoils of their cherished sport is to the modern rod-wielders, "sauce for the gander and sauce for the goose." Said this man Walton once on a time, so rumor re ports, "I envy not him that eats better meat than I do, nor him that is richer or that wears better clothes than I do. I envy nobody but him, and him .onl y that catches more fish than I do." And if vote were taken, there is probably not a single fisher man in the Miami Angler's club but who would ratify Walton's wot'ds as the apt ex pression of an e:Epert who lrnew what hAll was talking about.


WE RECOMMEND ALL OF THE FOLLOWING SPECIAL VALUES Tampa and its environs i s growing by leaps and bounds, and the following offers were s e lected from our many listings as some of the best values in their respective classes Business Properties VALUE NO. 1 Business lot in the section known as the Garrison, facing on Cumberland Avenue. Size 5 0 x122. Within seven blocks of the City Hall. Price $7, 0 00 $2500 c ash, balance payable over three years. VALUE NO. 3 Group o f three business lots located at the corner o f Eunice Avenue and Morgan Street. Frontage 182 ft. on Morgan Street; 147% ft. on Eunice Avenu e. This is a remarkable value. Price $35 ,00 0 $10, 0 0 0 cash, and balance distributed over three years. Residence Properties VALUE NO. 7 Lots in Tampa's newest high class residential sub-divi si o n, known as B elMar". P ri c e $16 00 $1950 $ 2010 $25 00 $3 0 5 0 $4 0 0 0 Any of these are g oo d val ues. Terms o n any pri ce l o t are 25% cash and the balance in eight equal quarterly installments. Interest at 8%. On orders for these lots we will use our judgment in giving customers the best available se l ections at the price specified. Acreage VALUE NO. 8 Two and a half acre tract of land in what is kno wn as "Southland". This lies between f our o f Tampa's nicest sub-divisions. Price $7500. Terms $3 000 cash, balance in three annual equal payments. VALUE N O 9 Several tracts of acreage property lying within a few miles of Tampa. These can be had at various prices and with initial payments of from $3 00 0 to $10 0 0 00. VALUE NO. 2 Another lot on Cumberland Avenue. Size 50x122. Within seven blocks of City Hall. Pric e $7,0 0 0. $15 0 0 cash, balance payabl e over three years. VALUE NO. 4 This is one of Tampa's finest business corner s. 100 ft. on Franklin Street, and 1 00 ft. o n Carew. Within two bl o cks of the entrance to the new Platt Street Bridge. Franklin Street is Tampa's most prominent business thoroughfare. Price $100,000. Terms $30, 0 00 cash, balance in three equal payments payable in July 19256-7. VAL U E NO. 5 Two family h o use. N ow renting to two families at $50 each. This affords a handsome income on the amount invested. Pric e $65 00. Terms $ 2, 0 0 0 c ash, balance payable at the rate o f $60 per month, which includes the interest. Rental income more than takes care of the payments. VALUE NO 6 Lot in residential s e ction known as Palma Ceia Park. Pric e $1500. Terms $5 0 0 cash, balance in equal pay ments of one, two, and three years. VALUE NO. 10 2800 acres of beautiful Bay front property facing on Hillsborough Bay and within three miles of the heart of Tampa. This property had been held until recently by a large Corporation for a specific purpose, but it is now released for sale to parties wh o are financially prepared to put on a big development. This land offers an opportunity to be made one of Florida's foremost high class residential sub-divisions The pric e is $2,80 0 0 00. Requires $65 0 00 0 cash, balance to be ar ranged. This is a wonderful opportunity for experien ced real estate peop l e, or for an individual desiring to m a ke an investment that will y i eld enormous profits. We assure pur chasers of the above mentioned property that t hey are good values. The deals can be closed by remitti n g cash dep o sits o f $ 500, wit h instructions to us to complete the papers within thirty days' time. The balance of the cash payment can be paid when the papers are ready for delivery. W e have o ther pr o perties consisti n g of b usiness income property, residences, apartment houses, vacant business and resi de n tial lots, farm s gr o ves, and acreage of all kinds. I f you are interested in something different from what is men tioned above write us the details and we will send you complete information. Lloyd-Skinner Realty Company 108 East Lafayette Street Tampa -Florida 87


40,000 Acres Levy County $6.50 per Acre In L e vy County 8 5 mil es north of Tampa I have 40 000 acre s fine farm and truck lam! on railroad and pave d road for $6 5 0 p e r acre T h i s ian d principally h eavy pin e y woo ds & oil, and whe r e it n ee d s it, can b e i n expe n s iv e ly draine d Sixty fiv e million p e opl e in this country live e a s t of the Mis s i s sippi Ri ve r and the y are lookin g to Florida and hoping to ge t h e r e Not long will a good pi e c e of land lik e this g o beggin g at $6. 5 0 p e r acre V ery r e a sonable t erms a n d lib eral r e lease clause to a r easonable purchase r. W rite o r wire for map. Lamar Rankin 916 Citizens Bank Building TAMPA DOUBLE FRONTAGE One M i le Atlantic Ocean One Mile Indian River Lies 31/:>. Mil es South of Cocoa B each Casino This 125 Acre s i s a wond erful development tract. No finer Beach can be found on the Atlantic Coast. Every acre lie s high and dry. This is a high class property and p ric e d right for quick s ale. If you want something unu sually good WIRE FOR DETAILS Bland & Driggers Ocean Fron t Specialists Ft. Lauderd a l e Florida I 5,000.000 FEET O F PINE TI M BER The las t such timbe r trac t in Florida, adjoining the fas test g rowingtown in the state. Price, $60,000-$25,000 cash CHAS. A. O B ERRY 215 E. Lafayette S treet Tampa, Fla. I n writing t o advertisers p l e a s e tion SUNILAND M a gazi n e 88 Magic C i ty of Dreams Made R eal (Continued from page 45) have already been planted and a factory building is under construction. Methods perfected by Dr. de Pamphilis have resulted i n more silk being obtaine d from a cocoon in Florida than poss ible under Oriental or European m ethods, and the introduction of improved machinery will make the manufacture much cheaper. There i s a s t eady demand for s ilk goods, and there is no reason why this should not be met at home, it is d eclare d Camphor trees, it i s said, will grow on any s oil in Ftorida, and will thrive in the Miami area. Instead of waiting until the trees r each large siz e and then destroying the m to di s till the wood, a s unde r the old m ethods, the newer way i s to clip the foliage from the tre e a bit at a time and di s till that. In this way r e p eate d harvests can b e had and the tree k ept growing. Camphor i s one of the mo s t important com moditi e s in the world. Rubber culture i s r ece iving the attention of government expe rts at Chapman Field, near Miami. There is no qu estion that rubber tree s of all kinds will flourish in this section, as the r e are many fine specimens to b e se en. The qu est i on to be s olved is whi c h variety is b es t suite d to commercial oroduc t i on. The ans w e r to date s e e m s to b e that a c ertain plant r e s embling a vine will b e recommende d, as this grows profuse ly, can b e clipp e d by machinery r e p eatedly without harm and will continue to grow over a period of y ears In rendering raw rubber, the r e i s no reas on why factor ies should not als o b e establis h e d in Miami for the manufacture of all sorts of rubbe r goods, from h air combs to automobile tires. Opportunities are s o numerous in Miami that it is ofte n hard to appreciate their real possibiliti e s or to choo s e betwee n the m when the y present t h e m se lve s Y ears ago W. R. Carter, then publis h e r of the Jacksonvill e M etropolis was told by a friend in Mr. Flagler's employ that the Florida East Coast Railway was contemplating a line into Miami. He was advised to come to this city and buy all the land he could g et. H e had $1,500 lying idl e in a bank which this friend urge d him to invest. H e could then have bought 3,000 acres of land for that s um. Mr. Carter told the friend, Mr. Par rott, later president of the Florida East Coast, that he could not afford to throw h i s money away. If he had taken the kindly advic e offere d him he would now have becom e one of the riches t men in the world. More recently a m echanic in a blacksmfth shop bought a W es t stree t lot for an insignificant s um. Wtthin two or thre e years he was off e r e d a f e w thousand for the lot. He thought the man off ering the money must be crazy and let it go. Now the lot which once was worth a few hundred is value d at $150,000 and on it has been erected a t en-story hotel. The mechanic remains at his trade and tries to look the oth e r way whe n he passe s the mag n i ficent building which stands as a monument to his lack of foresight. There have b een thousands of other instances where Opportunity knocked and foun d the party a s leep. There have been likewise thousands of others where Oppor tunity did not have to knock in vain, and that is why there are so many self-made millionaires in Miami. These self-made, home-made millionaires, who have grown up by their own efforts, and another set of millionaires who have come in from other places and invested heavily, mean that 'there is enough money, brains and determination behind Miami s o that it will continue to d e velop as it has started and that there will never be slip or pause in the steady building of :a greater and larger city which, though it will always be a magi c city, has t h e advantage of being built upon an i ndestructible foundatio n HOLLYWOOD By-the-Sea Located sev enteen mil e s North of M iami and fifty mil e s South of West Palm B each, fronting for five miles on the Atl antic Oc ean, Hollywood-by the-Sea is rapidly developing into a beautifully attractive Home Cityzon e d, r estricte d, paved, electrified, tropically plante d, with ev ery necessity and conv e ni ence of the modern city provided. In Every Large Development Resales Are Available Thi s i s but natural. Occa sionally un a voidabl e n e c e ssiti e s comp e l a property own e r to off e r his holdings at a bargain. To protect l egitimate investors and home-se e k ers the Re-Sale D epartment was established and is at your service. This being the Official Resale Department of Hollywood properties we have the most accurate informatio n in regard to available locations and ''a lues. Write us frankl y your wants and we will tell you just as frankly wh a t we have. Litera ture on R eques t Hollywood Investment Co. Officia l Resale Departmen t I. N. BEERY, JR. Salea Manarer Hollywood, Florida.


SERVICE UNEXCELLED Our great fleet of trucks are ready to serve you. Make our modern plant headquarters for all of your clean ing, pressing, dyeing, renovating, etc. We have the largest, most modern concern of this kind in Florida, and we offer workmanship second to none anywhere. We are artists in our line. We specialize in cleaning domestic and oriental rugs, restoring their color and making them new. No matter where you live, write for particulars. We take build ings, theatres, hotels, etc., by contract, and make them like the newest and most expensive. AT YOUR SERVICE 89


by their FRUITS you will know BUCKEYE TREES 1fln buying citrus trees today, don't be misled by so-called bar gains. Look at least five years into the future and consider what prices your fruit will then bring. 1fWhen you get Buckeye Trees you are getting trees of known parentage. Always true to name. Always well-rooted, sturC:y. vigor ous. Always yielding superior, higher-priced fruit. 1fRemember, our 44 years experience means high quality, economical produc tion and reasonable prices. Buckeye Nurseries, Inc. 818 Citrua Exchange Bldg. Tampa, Florida Nuraeriea: Winter Haven Orlando Office: 705 Orlando Bank and Truat Co. Bldg. Sanford, Florida "The City Subotantlal" A omall JRetropolltan city ef tan thouoan4 POPulation. An Ideal eommunity for the ioeation of a permanent or winter ruidence. Non-intlatlon of rlty Yalueo aa4 rapl4 crowth of elty cuarantee prompt enhancement and return on inYutmenta. On the main line of the Atlaatla Coeot Line Railroad. Dlr"t water conn .. tiono wltll all prlneiiHI! Baatern Seaboard POinto. The Jarceot olncla ecetable ohlpplac eentar In the worl4. Excellaat lan4 for crape Yinayardo can be oecared Ia oloee proximity to Sanferd at moderate priae. Poultry raioiac to abo carried on prolltab)y. A procreuie American city, fr" froa objectionable forelcn element and lnluen .... Sanford poaoeooeo all odera eoneniencee emande4 'lly those who are ue4 to hlch otandarda of lilnc. Handsome booklet furniohe4 UPOn requeet to PUBLICITY COMMITTEE DEPARTMENT "S" SANFORD CHAMBER OF COMMERCE SANFORD, FLORIDA 10,000 ACRES OF LAND On the East Coast of Florida suitable for farmine : or citrus erowine, or for immediate development. 90 Price, $17.110 per acre--one-fourth cash For particulars, address CHAS. A. O'BERRY 215 E. Lafayette Street Tampa, Fla. Motoring in and Around Tampa Bay (Continued from page 50) num erica l basis. Harry, although a mid western fresh water man, has proven his worth as a yachtsman on his ship the Nel fred by n ever getting sea-sick. "Re ar-Commodor e Theodore Krumm is a sailor and a sea-captain of the old days when men started up forward and took years to work aft. The Captain is at present a s teamship owner, a yacht and vessel broker of some note and a large real-estate holder both h ere and in Cali fornia. "Fleet-Captain C. N. Brunell is of the younger generation. An exCommodore of both the Eastern and Boston Yacht Clubs, a reserve officer of the Navy and the ex commander of the United States Power Boat Squadron with headquarters at Bos ton. What there is to ya chting and navi gation, o f which there is much, Charlie could t e ll you i n his s leep The most tech nical man we have ever seen with volumes of rules and r egulations stored away in his head. "Walter S. Pierce is the Financial Sec retary, a member of the Pierce Electric Company and a young fellow who has mad e considerable progress in the busine ss world. "The less said about the undersigned the better, he is the receiving end for the buck passing of all the abo ve and general wet-nurs e for an uncontrollable member ship. However he comes from generati')m of salt water men, it is his weakness and he can't help it. Motor boating in Florida offers many advantages. There is not so much pleas ure nowadays in automobiling. Familiat'ity has bred a c ertain amount of contempt and the thoroughfares are so crowded as to make the task of dodging the other fellow anything but a pleasure. But with a motor boat, on the big open spaces of the rivers, bays and inlets of the Florida coast, pleas ure may be unconfined. There is room to pass and little danger of crowding, at least for years to come and except as noted in the first part of this story, no restrictions as to speed. The health giving qualities of the pure salt air are another factor that should be mentioned in passing. The one big feature in connection with motor boating in Florida is the equable year 'round climate we enjoy. For this reason and because of the long coast line and the many sheltered harbors and inlets, Florida should become a veritable Mecca for motor boat enthusiasts. Motor Boat Regattas should be the order of the day during the winter season along the West Coast of Florida with so much interest in boating being developed in Tar pon Springs, Dunedin, Clearwater, St. Pet ersburg, Safety Harbor, Oldsmar, Tampa, Bradenton and Sarasota. The rivalry be tween these towns should be keen and I look for many a spirited boat race in the near future with representative boats from each of the towns I have mentioned con testing for honors. Local inter-city races and races between local boats and visiting boats from other parts of the State and other States should prove stellar attrac tions in time to come. This part of Flor ida particularly needs more and better en tertainments for its pleasure seeking tour ists and motor boating is one of the best we can think of. Motor boating is clean, healthful, invigorating and altogether worthwhile, and for these and the other reasons I have mentioned, motor boating, and those interested in fostering the sport in Florida should receive every encouragement that can be tendered them FENCES For Every Purpoae Factory Representative For Cyclone Fence Everwear Playground Equipment Circle A Portable Bleachera Let us give you an estimate on your fence, tennis court backstop, or knock-down bleachers. We will plan your playground and install your equipment. KING FENCE COMPANY P. 0. Box 2903 ONE OF THE BEST PAYING BUSINESSES IN TAMPA Tampa, Florida For trade for Real Estate, or can be hand led with small amount of cash. Owner has special reason that can be explained, for making this rare offer. Act Quick --Write or Wire CEO. F. MERSHON B. & B. Hotel 306 Franklin Street TAMPA -:-FLORIDA I Know Florida J. -------... 1-------Am thorouehl:r experienced In buyine and aelllnc Real Eotate and In Basic Induatrlal Deelopmento, ouch as Avoeado and Citrua erowlna and the production and apinnlnc of Raw SUk-ncJ han peroonal holdlnao In these linea. I am In position to elve you reliable fn formatlon reeardina these, or other, devel opment subjects, and to act as your aeent. Service Fees Reasonable Call, Write or Wire "VV. JACKSON '207-8 Flacler Arcade Miami, Flarfcla Refereaee: Baalr of Bay Blaca,....


lnatalled in Back Hallway-No Dirt, No Smoke. Answers the home problem. Oper ates automatically. Starts only when heat is needed-stops when its warm enough. Burns cheap fuel oils. Storage underground, outside. Perfectly safe, no fire hazard-approved by the Fire Insurance Laboratories. Fits into your present heating plant. Or a complete heating unit furnished and installed. Estimates in either case gladly furnished with no obligation. KLEEN HEET is the scientific successor to coal. No longer does the dust from the coal bin or smoke, soot, and ashes from the furnace drift through the house ; no longer do you have fires to build, coal to shovel and ashes to take out. The KLEEN HEET room is a clean roomyou can put it anywhere in the house in kitchen, pantry, back hall or any out of the way place. Operates quietly is hardly noticed when running. Call the KLEEN HEET man. and say goodby forever to the coal man, and live for once in a comfortable, automatically heated home. Write forfull particulars no obligation. We're just glad to be of sl.l\i SKINNER MACHINERY CO. SKIMMER iiiP DUNEDIN, FLORIDA 91


Subdivision -Sarasota Electricity Telephone Water $8s,ooo $zo ooo Cash Balance Over 5 Years W E own and offer subject to prior sale, 40 acres for subdivision. Ideally located, adjoining Phillipi River and just a short distance from the Siesta Bridge to the keys. Fronts a quarter of a mile on main paved highway and quarter mile on improved county road. Telephone and electricity at the property, with a large flowing well centrally located that would meet any requirements for water. 20 acres of this is in highly developed bearing grove, giving plenty of healthy bearing trees for every lot. This is an exceptional bargain either for subdivision or investment. The most desirable piece of acreage available near Sarasota. Offered at an extremely low price for quick sale. Cornish & Cornish Lord Arcade Realtors Sarasota 500 ACRES --7One Mile Below Bellview Development Your Town Needs A Band ... 3 miles waterfront, 60 feet above sea level, 1 00 acres in beautiful grove. Undoubtedly the most beautiful piece of property" in Florida. Ready for development. 92 We are experts in equipping and organizing brass bands. Can fully equip a band and furnish instructor and leader. Every progres sive town should have a band. Write for catalogues and full particulars. M. L. PRICE MUSIC CO. Diatributora for C. G. Conn Band lnatrumenta Tampa, Florida nn Geo. T. Pinder 511 Cleveland St. Clearwater, Fla._ ACREAGE WANTED 1 desire to hear direct from owners-or exclusive brokers-of good tracts for tUbdiviaion or colonization anywhere in Florida-in line of development E. A. KELLETT-P. 0 Box 1383-Miami, Florida Confessions of an Ex-Rum Runner (Continued from page 68) had to put in toward the coast and smoother water. The Friday was over l,gaded. After drifting for several hours we diade the attempt again and this time crossed. We had stormy weather all the way up the West Coast, heavy seas breaking over the deck and gunwales, causing the Friday to ship water over the floor. Most of the time I was ankledeep; the water was almost at the carburetor and the fly-wheel was throwing it all over the place. Jake worked hard at the pumps and at keeping the ignition dry, both of us realizing that if the engine stalled the ship would have sunk in short order, deeply laden as she was. Between Rebecca light and Egmont Key was laborious work for the Friday I can assure you, and just about killing for Jake and I, short-handed as we were. For more than forty hours neither of us closed our eyes. But from Egmont on the ticklish work began. I forget to tell you that we were acting under instructions from a Tampa syndicate of rum-running capitalists, and our net for the trip was to be twenty-five hundred dollars. We arrived at one of the Tampa docks at midnight, and a shore gang proceeded to unload the cases It was dark as pitch where we lay and excellent conditions prevailed for the work. I made out the dim outlines of a couple of automobile trucks parked between two piles of lumb er. "See that you shake a leg about getting this stuff out of here," I commanded the longshoremen. I was nervous as a cat about this business and in unfamiliar waters. As soon as the cargo was landed Jake went into town half-dazed from exhaustion and lack of sleep to luxuriate in a hotel bed, while I remained aboard. We laid around in Tampa for ten days, during which time I made the acquaintance of the owner of a small boat ways and arranged for the Friday to be hauled out and thoroughly overhaul-ed when I returned from my next trip. Then we went out under seale d orders on an expedition similar to the first one. As I said once before, I think a lot of my ability to size a man up, but here was one time I fell down badly. With all al lowances for plans of mice and men, for percentages of double and double-do u ble crosses, in the last analysis I was a fool. It was another case of the high cost of ex perience. Arrived in Port I cast about a safe place tie up and unload. It was my agreement with the syndicate boss to find this and then notify him. A crazy impulse caused me to decide on the ways. The Friday could be hauled out, cargo and all, and the latter unloaded direct to the trucks. The other launches and the litter of odds and end would furnish excellent cover. Jake cautioned against this but I was set on it. I told him that the Gods of Wine and Women always aided the bold -s o long about nine in the evening the winches pulled the Friday up on the runways and I went up to notify the owners of the cargo. Half an hour later Jake breathlessly found me. "Yell, I tole you," he began, "they take the ship, de whiskey, de whole business. Good thing ve don't have it in our name." "Maybe we get her back again," Jake suggested hopefully, but I shook my head. I was looking over a note book in which I jotted down odds and e nds, and I ran across an entry that startled me. "No wonder we lost the Friday; look what a handicap she had," I cried as I showed Jake the book-"We launched her on Friday the thirteenth." (To be concluded next month)


BITHLO "The City With A Vision" The Commercial Center of "Eastern Orange," "the largest half of Orange County." Bithlo is the only Town Development in the fast growing "East Orange." Bithlo is on the Florida East Coast Railroad, where the Orlando-East Coast Boulevard intersects it. This railroad extends from New Smyrna to Okeechobee City, a distance of about 150 miles. The road is being extended from Okeechobee to Miami at a cost of millions of dollars and upon completion Bithlo will be on a main line railroad to Miami. A 16-foot brick road has been completed from B,ithlo north to the County line connecting up with the hard-surfaced road into Sanford. The Orlando-East Coast Boulevard connecting Orlando with Cocoa Beach and Titusville Beach by Bithlo is to be completed January I st. Bithlo is about 9 miles from the St. johns River, 2 miles from Lake Pickett, affording splendid fishing, and is 18 miles from the East Coast. Nature provides a natural drainage system at Bithlo in the form of branches and creeks that take all surplus water off as rapidly as water is drained from any Florida city. Bithlo is surrounded by thousands of acres of as rich trucking and general farming land as can be found in Orange County. Many farmers are now preparing land for cultivation. Thousands of lots have been sold in Bithlo to individuals from all parts of America. A percentage of the property owners will surely develop their property. Bithlo is suburban to no other city and is so situated as to best serve Eastern Orange County, being 18 miles East of Orlando, 21 miles West of Titusville, 40 m iles South of New Smyrna, I 00 miles North of Okeechobee. Bithlo is an incorporated municipality, having two miles of paved streets, and 4!,4 miles of additional paving under construction. Improvements mean that real estate will advance, hence profits to the investors. For home or investment Bithlo is the place for you. Bailey Development Company 115 N. Orange Ave. Orlando, Florida -:-5th Avenue. Bithlo, Florida 93


94 704 Acres Close In On Memorial Highway and Old Tampa Bay Lies between Tampa and Rocky Point Golf Club which it clos e ly ad JOms. Two mil e s from city limits; 51,4 miles from c ity hall. Closer to Tampa than Coral Gabl e s is to M i ami Fronts 1% mile s on M em orial High way; 1 mile on Michigan A venue. Excellent natural drainage; fine growth timb e r cut or turpentined Wonderful site for finest clas s s ub division; d etaile d plans availableThree tracts ; 143 acres, 241 acre s and 320 acres. Will sell separately or as a whole. Blu eprints, pric es, terms e tc., from .JonesBlank Realty Company, lac. REALTORS 202 Madison Street, Tampa Phones 3892 and 3872 Buttercup Fugita Down along the St. Johns river in the ancient days there was an abandoned shack which bore the reputation of being ha'nted. It was studiously avoided by the colored gentry. You could have left a ham there for days on end without said ham be ing disturbed. But, late one autumnal night, one Buttercup Smith, colored, was caught nearby in th e stre!n wid each han'. Bring on yore As he spoke, a RTeenish glow encirclerl fho thE' winrl TMe tn ,., shriek: the verv and, from the inner hPal't of the flames ..... there !lt<>rmed a coal blarl( kittPn, 'J'hP. k;tten JookPo llhont comnl11centlv; li"kP.d his chops, smiled at Buttercup, and saitl: "WPll. tlPv ain't nobody hyar but me an' yon is rley?" "Naw. sairl noor BnttPrcun. "an' dey ain't ter be nobody hyar but you in on<> dPnlll'tPrl. HP. snerl for ten miles with th<> anrl hinges unrler one P'"l'l\, not h<>vina-hAo time to dTon them. 'l'hen, his tonl!'lle hanl!'inaout like a raz.or l'tron, h<> sank exhll11'-'tPo on a s11nrl bean. As he dirl !lo, H1e Tacina-c-louds tlllrted. a fnll moo, Rwam fol'th. anrt illum inPrl Pvervthin'!' with a silverv radiance. A '1rl into thP nf th11t radiance wal'-"o the black kittPn. "W<>11. thn 1.-ltt ... n ""'"had er pretty TU'1 of Pt. we?" "Run!" AAirl Butt"l'Cun. "Cat, you ain't SP.P.n no rnnnin'. You jest wait twell Ah gits mah shoes off!" Whispera From The Dark A col"""tl oninion in a P'llatka cnnTt room: "Jedl!'e Long, he don't say nothin' much, hut when he do say somethin'-it bounce." 40Acres Nine Miles From Tampa Court House! for Sub-divi-road to be hard-surfaca short time. PRICE $350.00 AN ACRE Q.EALESTA T E TAMP A. FLORIDA


HalfAcre In The Heart of Tampa This tract faces I 0 5 feet on Cass Street, and when the Cass Street Bridge is complet ed will be ripe for retail business buildings. One of the few pieces left in this parti cular section. Price $125,000 only. Onef.>urth cash and the balance on or before one, two and three years. Beckwith & Warren Company REALTORS ''Established 1887" Real Estate and Loam First National Bank Building Tampa, Florida Bad Language They used to tell a story-it may be new to many people -of the old South Florida preacher who drove an ox cart twenty miles to a political speaking, taking his eight-year-old son. They were jogglng back home after the talkfest when the boy, who had been much impressed, said suddenly: "Daddy. ha;nt that. feller Smith a H--I of a speaker?" The old preacher swung toward his son. "How often," he demanded severely, "has I told you not to say 'hain't'?" Too Much Mrs. Yagler: "What killed your sweet little Pomeranian?" Mrs. Fenwicke: "A horrid Tampa Tribune Sunday paper dropped on him." Bill Waa Moving Along Near the still at a turpentine camp in South Florida one Summer evening a small bunch of workers were gathered. A man from a neighboring farm approached and said: "Have you all seen Bill Stevens." "Yes Sirree," answered promptly one of the group, "saw him this mornin'. He fell headfust in a bar'l of turpentine." "Good gosh," came from the farmer, "did it hurt him." "Dunno," was the answer, "they ain't caught up with him yet." A Florida Breakfast Romance A man sat i n a restaurant Too bored for any use; A lady aimed straight at his gaze And squirted grapefruit juice. In pain he cried, "Now I like that!" Sweet came her prompt reply: "I know that you like grapefruit, I can see it in your eye." Joe Lvona Told Us Thia One Lady-"What's the awful odor that comes from that field?" Farmer-"That's fertilizer." Lady-"Well, for the land's sake!" Farmer-"Yessum." The Saying' of Everglade Eddy The chief trouble about gittin' somebody else ter write a lyin' letter fer you is that they allus fer!(its a nd puts i n some truths you didn't want known. No stranger will ever fergit Florida after he has set down on his fust sand spur. They tells me one of the principal studies in the Miami high school now is sub division. Lots of northern people seem right dis appointed when they git off a train an' a allygater don't bite 'em. It turns out that the feller who kicked so much this winter when the thermometer went down to 60 was a visitor from Sitka, Alaska. Tole Kitman sez he knowed a Conk down on the Keys oncst that was so bad he would fight a baracuda and give the 'cuda the first two bites. Doug Fairbanks is a pretty good man, but we'd like to see him try to climb a cab bage palmetto with nothin' on but a bath ing suit. Orange Belt Brands Quality Fertilizer for Quality Fruit Will make your fruit the Quality necessary to ship as "First Grade" LYONS FERTILIZER COMPANY Eighth Floor Florida Citrus Exchange Building Tampa Florida 95


THE P -UBLISHER'S PAG E I THE everyuay life of a publication s o many things occur of possible in terest to readers that we have decided, with this to inaugurate a publishers' page on which each month may b e found a few intimate items r egarding the pro gress of Sunila nd the personnel of the Suniland family; a few knocks ?nd boosts perhaps, and announcements from time to time o f future plans for the magazin e. W e f eel that our readers are just as much interested in som e r { th ese matters as we are, and we hope t o : levelop this page into a popular feature of Suniland. a wet>k. Surely nothing could b e more gratifying to a publisher than a record of thi s kind. R eaders e verywhere are backing our b e li e f that Suniland would fill a long felt need. AMONG the many interesting letters we receive congratulating Suniland here is one that we believ e is unique It is from a doctor in West Virginia who prescribes Suniland for his patie nts. The letter follows: "Enclosed find a dollar for as many extra copi es of S uni land possibl e ask him two question s : Why did he n'ot enter the contest and give u s and others the b enefit of his knowledge and opinion'! -an d why state that Suniland c h ose the Ten Greatest Men? W e did not, and dis claim responsibility in this con ne ction. Our readers did the choosing. The judges were forced to abide by the contestants' de c isions, and while we could not agre& with the consensu s of our readers opinions, still we were forc ed to abide by the rules of t he contes t a n d announce theten g iven a highest average by the contestants. T H E February i ssue o f S u n i Ian d will contain m a n y pleasant surprises for our readers. This will b e the biggest iss u e yet. It will hav e an unusually attractive cover, at least twic e a s many pages as this numbe r and w ill c huck full of the most in t e r esting ill ustrated feature articles, fiction and mis c e lla neous r eading matter and pic tures possibl e to assemble in one magazine. It will be an all-Florida numbe r and everv effort is being mad e by the editorial department to mak e this an issue of which all Flor ida may b e proud. Man y thousand cop ies of the Febru ary Suniland will be sent to the M adison Square Garden All -Florida Exposition i n New York during February for d i s tribution ther e. Also several thousand cop i es w ill be d is tributed at The South Flori da Fair a t Tampa during F ebruar)!. The whole Suniland forc e i s bending every energy at its command to make the F ebruary Suniland on e of the most valuable and attractive pleces of literature ever printeft in the State of Florida. 'J1here will b e a number of f ea tures wh ich we dare not men tion here but we advise every l'eader, particularly those who buy from the newsstands to b e sure of : tetting their copy by ordering i n advance. COVER PRIZE did not put on or leave off, a the editor of the Ocala Star suggest&, but mere ly off e r ed the names as in the opinion of our reader the Ten Greatest I I l1 I CAS H PRI Z E S FOR BEST TITLE OF SUN I LAND COVER Cash priz,es will be given as follow s for the most ap propriate tltles of the cover on this of Sunila nd : First prize ..... ... ............ ..... ................. .. Second prize ....... .............................. .. Third priz e ..... .... ...................... ........ .. Fourth prize ..................... ... ....... ....... Fifth to fourteenth .............. .. .. $15.00 10. 0 0 5.00 3.00 1.00 each RULES OF CONTEST There are no strings whatsoever to this contest. Contestants need not even be ou b scribers to Su.niland. T h e only re striction being that no employee o[ The Peninsular Publishing Company or mem .. ber of t h eir family may enter the contest. Tith.s must not contain more than twenty words Contestants may send in as many titles as they please, but each title must be on a sP.parate sheet of paper. Write your name and at top of paper ( typewritten vreferabl y on regular 81,h by J 1 typewritr paper), t hen write your t itle about the cent"r of the sheet and mail as directepond to the number of prize winners will be evenly divi ded amongst them. For instance, if there should be three entries of the first prize winnin g title, "ach contestant oubmitting thio title will receive $10.00 and the rest of t h e prizes will follow in order. Should more than three contestants submit the title winning prize each one w ill re<:eive $10.00, and no additional prizes will be giver.. Contest closes midnight Thursday, January 22nd. All letter postmarked to and including t his date will be considered, but none mailed later. T h e winners and t h e list of prite winning titles will b e announced in t h e February Suniland. JUDG E S How e ver, w e admit that in the main the criticism ,J the editor of the Ocala was just. W e are ke-eping h is comm ent and will s\!pplement our readers list with those h e suggests and o t her ,great men of Florida, arid will continue the stories of 6u:r. great men in SunHand indefinitelv and irotpart i ally. F AR b e it from u s to engage in controvers!es, but hen misstatements of f1Lct are made and facts so twisted as to give an erroneous impres sion we f ee l bound to say something in repl The edi. tor of Th'e Farmer ana Stock man in an editorial en itled Bi t.; the Hand That Fed It". makes a number of statements that are far from bei n g cdl rect. For one thing this editoria! states that we w e r e mi.Ced because w e were ex clud e d from exhibiting at the Stat e Fair in Jacksonville for tl)e reason that e pl anned to use s o calle;r Officials being printed, subscriptions a t this Fair meant little or nothing to us. Suniland. is se llin faster than any publication in Florida as note the item on this page regardin g circula-doubt if in the entire South be-fore, a magazine as young a Suniland ever attained our r ecord W e have just about reach -ed an average of a thousand paid subscriptions a week and w e expect by the n ext issue of Suniland to b e able to report that this average has been reach ed. This will mean an increase in circulation of four thousan d copi es a month Nice growth for a mag a zine considerably l ess than six months o lu.' Paid subscriptions for Suniland during No vember w e r e as follows: W ee k ending Nov. 8, 658; Nov. 15, 1,020; Nov. 22, 598; Nov. 29, 816. A total during Nov e mb e r of 3,082 or an average of 770 subscrip tions a we e k. Paid during Dec ember w e re: Week ending D e c. 6, 533; Dec. 13, 1,161; D e c. 20, 645; D e c. 27, 1,873. A total during D e cember of 3, 712 or an average of 928 s ubs<'riptions 96 Address: Cover Contest Editor SUNILAND MAGAZINE P : 0. Box 2711, Tampa, Florida That is the best Florida Magazine I have eve r run across and I wish to give them away to s om e of my patients who I ent e nd to advi se to go to Flori da for the Winter." THE Oc a la Star contends that at least six of the Ten Greates t M e n of Florida, as decided by readers of Suni!and and an nounced in our D e c e mb e r is s ue, were not as great a s they should have been to b e eligible for the Florida Hall of Fame. W e must confess that there is much truth in the statements made by the editor of the Ocala Star, but we would lik e to tion figures, b t .... think a number of visitors to theFai r would like to take a look at Sunil a nd and see for themselves that F lorida wasn't at all backward wh e n it com es to putting out a r e a l publica tion. w e s till conte n d that the action of the Stat e Fair official s in excluding our publications wa s e xc ee dingly little. They have been severely criticil!ed fr"m a numbe r oi sources for this action and w e woulcl suggest that another year they exclude the ch eap fakery they have i n the way of side shows and allow publications that are doing much to 1,1pbuild and develop the State to show visitors what they have to offer.


Lake Okeechobee Gardens BUy Y onr Home ID Here is Okeechobee and Lake Okeechobee Gardens! Where Miami and West Palm Beach, Sarasota, St. Petersburg, Tampa and Jacksonville meet and join hands with the rest of the State; in a semitropical climate of wonderfully equable temperature; .in the heart of one of the richest agricultural centers of the state and the finest fishing and hunting sections in the Southland, lies Lake Okeechobee Gardens. Two trunk-line railroads and a network of highways and waterways give access to Okeechobee, a City of beautiful homes, build. ing sites and business opportunities. The City has excellent schools, and churches, two good banks, a number of industries and is a big general trading center. To the South lies Lake Okeechobee, the largest and most picturesque freshwater body in the boundaries of the United States. Lake Okeechobee Gardens No Income or lnberlance Taxes 0 () rn )> 2: By Constitutional amendment, state income and inheritance taxes are perpetually prohibited in Florida. This is attracting many wealthy men and women as permanent residents, who are now in .. vesting fortunes in Florida and the Lake Okeechobee region. We do not penalize, but encourage, your prosperity. Were originally large and exclusive Southern estates, and have always been beautifully attractive. The rapid stride of state-wide development has entered upon their stately seclusion, bringing every conceivable comfort to this highly restricted property. Nothing has been omitted from the program to make your environment ideal. Only most modern homes may be built, on lots not less than 100x220 feet in size. Uniform building lines are and all service lines-water, electricity and telephone-enter properties through alleys provided for the purpose. Your neighbors can-not detract from the attractiveness or value of your home. The prices, on half-acre lots-100x220 from $550. to $625. ea ch, and our easy payment terms enable you to buy now. Write us for our easy payment plan, or visit the development for first-hand information.
PAGE 100

. : ... ... .. : ;.' .: .. -:. ::.::: .... : ... :. "",:' ........... \ ..... \"> :: :' .. :. .. : ''Down on The Dixie Highway'' Lake 'Alfred, Florida


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