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A magazine of Florida
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Tampa, Florida
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3 v. ill.


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Periodicals -- Florida ( lcsh )
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University of South Florida
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020391587 ( ALEPH )
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S49-00005 ( USFLDC DOI )
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University of South Florida
Suniland [Magazine]

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And Now Comes the Finest of All Waterfront Offerings The Yacht Club Section -' THE Yacht Club Section is located just South of the $2,000,000 Hotel Section on the West Shore of the Islands and facing Bayshore Boulevard just across the Bay. Here is highly restricted, exclusively residential property -the jeweled setting for magnificent Florida homes, finding their establishment within' the rich influence of the distinguished Island Yacht Club, the finest in all the South. This is indeed a spot for a gentleman's home, of the higher type, the proper place for all those people who love the water in that more expressive sense which causes it in return to yield to them a thousand-fold in recreational pleasure and satisfa::tion-in surrounding beauty and rich contentment. And added to this are the potential investment f eatures of this much-sought water-front prop erty w1th its charming vista of glittering bay. A s time goes by and the rapid deve lopment of America's finest beauty spot unfolds, men of means will pay any price to satisfy their desire to li ve right here in the famous Yacht Club Section! Then if yo u own a strategic location you will know what big profits in real estat e really mean. v D. P. DAVIS PROPERTIES Home Office in Tampa Branches Throughout Florida


l Ahoy There! INTO the life of every man comes a time when he must answer to the lure of the water. It is inevitable. Young blood demands speed, power, spray, while their fathers prefer the more substantial, quieter delights of cruising and sailing. For eve.ry man there is just one "particular" type of boat, and for the convenience of all we are pleased to announce that we represent, on the Florida West Coast, the nation's renowned boat builders. To distribute Water Craft 'Of quality and repute, is our policy and our pleasure. R. STUART. MURRAY Tampa Power Boats and Water Craft Mezzanine Hillsboro Hotel Phone 2 405 Florida


_rnDTIDDcil 7iie MAGAZINE of FLORIDA Trademark Reu;lstered in U S. Patent Oftlce Con/C'nts for February, 1925 Cover De!ign: Orange Blos!om-by KENNETH FRIEDMAN Fronti!pieces: "Where the fish is jes so thick *" There are Peac hes on the Beaches Editorials God Made Florida for America Florida's Greatest Fair East Coast Beaches A Pageantry of Piracy A Modern Wizard of Home Ownership John Ringling of Sarasota The Greatest Men of Florida-Henry B. Plant From Broadway to Suniland Hart and Flowers--Introducing Kitty Page Florida in the Year 2,000 From Grocery Clerk to Millionaire Develo0per Nature's Masterpiece-Where the Halifax River Flows Collecting Shells Is His Hobby In the Berkshires of Florida Lysander-The Innocent Bystander Florida Leads in Construction by RoYLsToN MARKHAM by FRANK G. HEATON b y SHELTON s. MATLACK by JosEPH MicKLER by GEORGE H. DACY by JENNINGS PERRY by F. H. GLOVER by ADAIR JENNINGS by 0. FoERSTER ScHULLY by FRANK s. WING by FRANKLIN HATTON by GEN E HARRY DAY by H. D. GEORGE by B. F. BoRCHARDT by RoYLsToN MARKHAM by }AMES K. BEDFORD Will Your Name Be as the Author of the Suniland Song? The Poinsettia and Its Guests Echoes of Time--A Letter Written 92 Years Ago The Florida Home-A Department Announcement of the Cover Contest Results Pieces of Eight-A Section of Humor The Publisher's Page b :: ELLEN RoBERTsoN-MILLER Conducted by JANE WAY SUNILAND Mau;azine io fully protected by copyright and nothinu; that appears in it may be reprinte d either wholly or in part without permission from the publishers Published Monthly by The Peninsular Publishinl" Company, Warner Buildinl", Tampa, Florida B C Skinner, PTesidenr and 'f.ean ulaT Publuhing Compan,, (Inc ) All TighiS T



DIXIE HIGHWAY On the Dixie Highway, at the Gateway of South Florida's Scenic Highlands-the land of azure lakes, rolling hills and golden groves. Here the artistry and the handiwork of man have joined with beneficent nature to produce an earthly Paradise. Your request for literature and information will be a favor. LAKE ALFRED DEVELOPMENT COMPANY Lake Alfred, Florida DIXIE HIGHWAY 5


Ban Something About BANANAS Cavendish Bananas bear in 10 to 15 months after planting. Cavendish Bananas mature each month in the year. Each plant bears one bunch of fruit the first year, and three bunches each year thereafter. Cavendish Bananas are planted 400 plants to the acre. Bunches of Cavendish Bananas weigh from 30 to 100 pounds each. BRANCH OFFJCES 277 Central Ave., St. Petersburg, Fla. 102 E. Lafayette St., Tampe, Fla. 1 0 Wall St., Orlando, Fla. Own A Bana1t -for a Month


The BIG Thing in Florida's Future ana Culture The BIG thing in Florida's future is Banana Culture. For many years Bananas have been successfully grown in Florida, but only recently has there been concerted action towards placing Banana Culture on a large commercial basis. The Cavendish Banana, a sub-tropical fruit ideally adapted to Florida's sub-tropical climate, is a much more palatable fruit than the tropical Banana we are accustomed to. Because of this luscious flavor, it commands a higher price in the markets. OUR PLANTATIONS Are the largest in the State. Ten thousand acres of rich soil in Peace Valley, long famed for its fertility, are being planted to Cavendish Bananas. You can become the owner of a 5-acre plantation, on an easy-payment plan. We will care for your plantation and market the fruit as it ripens, month by month. a Plantation! ly Income for Banana Booklet, giving an interesting story of growing Bananas in Florida on a large commercial scale. 7


8 South Florida West Coast Large and Small Tracts ACCR1EAG1E I WAS formerly connected with the Federal Land Bank of this district as land appraiser and have been in and all over every county in the State of Florida. I am in a position to give prospective investors or settlers valuable information and advice as to the l:est location for their individual wants; be it investments in acreage, citrus groves, farm or truck land. M y fifteen years residence within the state enables me to help you locate or invest correctly and profitably. I specialize in large tracts suitable for development, sub-dividing or colonizing. All Florida is GREAT and coming fast. Personally I consider opportunities better in South Florida and I like the West Coast best. I also make personal and confidential investigations and reports on any tract of land in Florida for persons who are interested. I Know The State, I Know The Land, I Know The Values MY SERVICE IS AT YOUR COMMAND 503 Sumner Building -:-Telephone 1925-MM St. Petersburg, Florida


.,,CJhe CWorlds Richest SoiL'' Rath e r a b r oad asser tio n to say th e l east H oweve r th e proof is here f or y ou to s ee! MOORE HA V E N, FLA. Can pro d u ce m or e c r o p s to t he a c r e, than can a n y ot h e r place on the f a c e of t h e g l o be! The International Soil Products Ex position in K a n sas City, The Florida State Fair m Jacksonville The Sout h Florida Fair held in Tampa, Florida, and other expositions of a like nature arid importance, have awarded Moore Haven soil over three hundred grand prizes and premmms during the p ast five years. Experts from the United State s Dep artment of Agriculture l:ave declared Moore Haven SoJ to be the r ichest in the world! Far more productive tha n the world-famed soil of the N i le Delta. THE STONE DEVELOPMENT CO. Is cultivating ten thousand acres of Moore Have n s r ich:::st s o il, usin g up-todate metho d s a n.::l m achinery un2er the expert supervision of men especiall y qualified for t h e tas k by years of actual e x p erience and r eseach. A $75,000.0 0 c annery is on the premises to t ake c are of surplus or a light m a r ket, thus utilizing tons of produce that become waste under ordinary methods. Moore Haven soil is so rich that it is being shipped by the carload, to other sections of the country to be used a s fertilizer, just as it is taken from the groun d I Fertilizer is not used in Moore Haven, Florida. It is just such land as this that the Stone Development Company is turning into a veritable garden of Eden. LET US TELL YOU THE STORY OF HOW YOU CAN SHARE IN THE PROFITS OF THIS GREAT ENTERPRISE Use the Coupon below or write to Stone Developntent Co. Moore Haven, Florida 9 Fifth Street N., St. Petersburg, Fla. 601 Tampa St., Tampa, Fla. COUPON Stone D evelopment Company, Moore Haven, Fla G entlemen: Kindl y send me t h e story of the development of t h e Ever g ladea, t h e stor y of Moore Haven and alr-o tell m e of t h e wonderful crops raised t here, and how I can s hare i n t h e money that is being made t here. Sincerel y yours, Name .... ................................ ........... .... ... ....... Addr e s s .... .. ... .. ........ ........ ........ County and State .... ... .... 9


10 the Qualities of a Prime Investment and Fine Homesite 5he Fastest Growing Spot In The Fastest Growing City Recently published statistics show Sarasota to be the fastest growing city in the country. Lying im mediately adjacent to Sarasota, with active building and development on both sides, is SAN REMO on the Bay. Fortunes are being made in Sarasota, just as they were mO\de at Miami, and the investor doesn't have to wait indefinitely for his profit in this rapid de velopment. SAN REMO offers the investor, or seeker of fine homesites, a section of beautiful homes, only five minutes from the heart of the city; 6500 feet of water frontage; yacht basin; landing piers; cement sea wall; proximity to country club, bathing beach and fishing grounds, with aU improvements, includ ing cement sea wall. Prices in SAN REMO are lower than surrounding property, thus permitting owners to realize Imme diate profit. If you are interested in Florida, you will want to investigate SAN REMO. Prices and plot on request. M. F. Schiavone, Inc.; Developers SANREMO on the Bay, Sarasota, Florida. Sarasota, Florida


, ever was there .. / water like this nor land, nor sky, nor climate ) f THOSE who have traveled the world over, who are familiar with the beauties o( the Mediterranean, the Riviera and the Bay of Naples, those who know the charm of Lucerne, the spell of Waikiki in the moonlight, say there is no place under the sun so favored by n ature, no body of water in the world so beautiful as Sarasota Bay. Ah I Some day you must stand upon Whitfield Estates and look out over these glorious waters, while soft zephyrs wafted from South Seas gently ripple the surface, combining with the sunsh:ne to produce millions of scintillating diamonds. Here you will know beauty! Here you will know peace. Whitfield Estates stretches for over a mile along Sarasota Bay, sloping gently back to the T amiami Trail, which runs through the center of the property. This great tract, nearly 800 acres, is now in the process of development. Already a veritable garden spot-its tropical beauty kept intact these many years-the handiwork of man is now combining with the glories of nature to produce a modern wonderland. PRICES $3,000 AND UPWARDS Lots in Whitfield Estates are unusually large, averaging 65 to 75 feet frontage and having a depth of 125 to 150 feet. Prices range from $3,000 upwards. Full information and plats of the property may be had at our offices or the offices of our representatives. In all fairness to yourself, we urge you to compare this unusual investment opportunity with any other real estate offer that has been made you. Then, act quickly, for the lots are selling rapidly and the sites you want will soon be gone. GUARANTEED IMPROVEMENTS Paved Streets Concrete Sidewalks Lights Water Golf Course by Donald Rosa Country Club Yacht Club and Basin Hotel on Property. Adair Realty & Trust Company The Nation's Oldest Real Estate Firm Sole Selling Agents Mira Mar Building SARASOTA WHITFIELD On Sarasota Bay 11


E which makes for the comfort and satisfaction of home owning is to be had in Sunset Park, including strategi c location and artistic 'beautification, making the purchase of a lot a business investment of the most profitable character. VALUES are certain to increase in Sunset Park without artific:al stimulation, for here is embodied every factor that is necessary for steadily enha.ncing v alue<:-the most important of which are its location and the dignified character of its development. LOCATION CLUB GROUNDS PARKS Fifteen minutes easy drive from Tampa, only forty-five minutes from the heart of St. Petersburg. Intersected by all established arteries leading to Gandy Bridge. Residents of Sunset Park w i ll be provided with a convenient bathing and gathering place which develops that wholesome community spirit and friendliness. Dunde e and Kipl:ng Parks, with tidewater l a!(eS, together numerous parks and p arkways supply the background of natural beauty for those who seek quiet and repose in nature's own way. 513 TAMPA STREET, TAMPA, FLORIDA THE PAR.A.M. 0 U NT SUBDIVISION OF TAMPA 12


Photo by Harold Fowler w ith my hook and Hne, Where the fish i s jes so thick you can see 'em shi ne, As they fl 'cker round your bait, coaxin' you to jerk, Tel y e r tired ketchin' of em', mighty nigh as work. 1 -James Whitcomb Rile y Along the Dora Canal near Eustis


THERE ARE PEACHES Two Miami prize 'Winnin&' beauties with their cups on 'the BEACHES Other photoerapha on this page were made at the St P etersburg beachea


Tho s. W. Hewlett R. S. Hanford The Future of Florida FLORIDA holds a unique position among the States of the Union. Advantages of climate, soil, geographic location, geologic formation, length. of coastline, inland waters, etc., promise a future that may well be the envy of less fortunate sections of the land. Florida bears the dis tinction of being the oldest and yet the youngest part of the country in point of discovery. The oldest house in the United States still stands in St. Augur.tine, and yet Florida has been backward in the years that have intervened s ince Columbus and other pioneers came across the World to discover and people a new country, in developing her won derful resources. In fact it is only in recent years that Florida has really awakened to a realization of just what her accomplishments might be, and it is only within the last year or two that a real start has been made toward develop ments of the kind that will make the prosperity of Florida solid and enduring. Capital and people are pouring into Florida now and in a few short years we will hardly recognize the Florida of yesterday. Every present indication lends assurance to the belief that Florida is just now at the dawn of a great era of unprecedented prosperity. We believe that even the most sanguine will be surprised at the Florida of ten years hence. The tide of empire is rapidly turning through the South to the most cosmopolitaQ of all states and we see in the Flor ida of tomorrow one of the wealthiest of states and even perhaps the Winter Capital of the United States. As we have said, Florida is just at the beginning of a long period of development and prosperity, which means that there is plenty of room in this state yet and for some time to come for anyone who will, to share in the blessings that Florida has to dispense. In a special issue of The Manufacturers Record publish ed in December, 1924, entitled 'The South's Development," was an article on The Present and Future Possi bilities of Florida by Cary A. Hardee, recently Governor of Florida. This article contains some convincing figures and statements and we beJieve they will be of interest to readers of Suniland both in and out of Florida. This issue of Suniland gives a few indications of what is going on in this state and supplemented by the facts pre sented in the article referred to, it should make a convinc ing piece of literature and be helpful in proving that Florida a t l ast is taking its rightful place in the lead of the States of the United States. It should be noted that more recent figures in a number of particulars, than those mentioned in the following article, are far more spectacular. Florida h a s grown and her resources have been developed faster during the past year or two than in any other time in her history. The article from The Manufacturers Record by f urmer Governor Hardee follows: 1 ''If the progress and prosperity of the country depend u pon its people, its climate and its soil, Florida is destined t o take first rank among all the states. d l "Her people as a class are of the same general type as ""1ose of the other Southern states, than which, in energy, courage and moral character, there has not y"et been produced a finer type. They belong to the same class of people exactly as those who have builded in little Editor Managing Editor more than half a century from the wreck and ruins of the -most devastating war of history one of the greateat empires on earth. "Among the states Florida has only one competitor in climate. There both the heat in summer and the cold in winter are more intense than they are in Florida, often ris ing above I 00 degrees in summer and fallini' below 25 de grees in winter. In that state the rainfall is so scant that irrigation is necessary to the production of all crops. In Florida the rainfall is reliable and abundant during prac tically all seasons. "In that part of Florida which lies below the same parallel the temperature seldom rises above 90 .degrees or falls be low 3 2 degrees, and during the hottest periods of summer, when other sections of the country are sweltering in intense humid heat, the air is always cooled by refreshing breezes from the Gulf, so there are few nights when some covering is not comfortable. "The Peninsula of Florida-particularly on the West and East Coasts, with their innumerable bathing beaches, and splendid hotel accommodations and hundreds of miles of hard-surfaced roads-is fast becoming as popular a summer resort as the mountainous sections of the Middle and North ern states. "No other state equals Florida in the variety, fertility and productivity of her soils, and in no other section of the United States can land be found that will produce so abun dantly two or three crops a year with so little labor, nor can there be found anywhere land that will produce, with careful and industrious and intelligent cultivation, crops of a net value of from $200 tQ $1 000 per acre that can Still be bought at from $50 to $200 per acre. "Agriculture has always been and will continue to be the chief support of civilization. Florida, with her 250 different varieties of crops, fruits and vegetables, all of which grow well, is first of all an agricultural state. No other state equals her in this respect. Her citrus fruit crop last year, consisting, as it did, of more than 21, 000 000 boxes, sold for enough to repay what the United States paid Spain for the whole territory which she purchased four times over, leaving a considerable margin to spare. "There was also shipped from the state during that year I 00,000 carloads of fruits and vegetables, including cab bage, tomatoes, peppers, cucumbers, strawberries, pineap ples and celery. It is said that Florida produces more potatoes than Maine and more celery than Michigan. "In one year Florida's 50,000 farmers put into the mar ket $80,000, 000 of crops from less than 2,000,000 acres of land, and kept on hand stock cattle worth $25,000,000, horses and mules worth $14 ,000, 000, hogs worth $6,000,000, milk cows worth $2,500,000 and thoroughbred cattle worth approximately $2,000,000. "She has produced I 7 ,000,000 bushels of corn in one year, 5 ,000,000 bushels of peanuts, 2 000 ,000 bushels of velvet beans, 3,500,000 gallons of syrup and 4 ,000,000 pounds of tobacco. These agricultural products were grown on 2,000,000 acres, and she has 20,000 000 more acres of the same type of soil undeveloped, about 4,000 -000 acres of which lie in the far-famed Everglades, which consists of a muck deposit varying in thickness from two to eighteen feet deep. Most of this vast tract is below 15


the 2 parallel, is nearly half as large as the state of Maryland is more fertile than the valley of the Nile. It is being rapidly drained and is destined to be the market garden and the 'sugar-bowl' of the world. "She has in her waters more than 600 varieties of fish, and her fish and oyster industry-which is yet in its infancy -is worth more than $20,000,000 annually. And it is said that if all the oyster beds in the United States were exhausted, the oyster beds around Apalachicola and the few other Florida ports would produce, with intelligent development, an abundant supply for the entire nation. "lt may not be generally known that the largest sponge industry in America is at Tarpon Springs on the West Coast of Florida. In this industry alone more than seventyfive vessels are engaged. "Florida is not usually classed as a mining state, but in one y:::ar her phosphate mines yielded $19,000,000 and her fuller's earth production yielded $ '1, 600.000, and it is estimated that she has in reserve 212,000,000 tons of phosphate. beaches and golf links, her railroad facilities and hundreds of miles of hard-surfaced roads, offers unexcelled attrac tions and opportunities to the farmer, the stock raiser, the dairyman, the homeseeker and the capitalist. And these and many others are flocking to the state. "He would be reckless, indeed, who would undertake to place a limit to her developments in any direction, either in the immediate or more distant future. Flowers in Florida So many people in other States have heard of Florida as "The Land of Flowers" that on their first visit to this State they expect to find all sorts of flowers growing in profusion on every available space. Floridians could no nothing better than to encourage this very thing. As an advertising feature it would be second to none. Let Florida not only he called "The Land of Flowers" but be in fact a land of floral beauty during every season of the year. What could "Her 500 sawmills turn out over one billion feet of 1 '1 be more in keeping with a climate where people are in the open air practically all of the time than the perfume and color and charm of the many varieties of flowers we are able to develop. lumber annually, the products of which are worth about $40,000,000. And she produces more naval stores than any other state. "Florida is not classed as a manufacturing state, yet the capital invested in her manufactories increased from $3,000,000 in 1880 to more than $200,000,-000 in 1920, and the value of her manufactured products increased from $5,000,000 in 1880 to $200,-000,000 in 1920. "Florida, with a population of only about 1.000,-000, increased her highway expenditures from $400,-000 in I 904 to more than $10.000,000 in 1922, her railway mileage from 518 miles in 1880 to 5 0 0 0 miles in 19 2 I, a n d h e r school expenditures from $700.000 in 1900 to $10,-700,000 in 1923. "In 191 0 Florida had 43 National Banks with re sources of $46,000,000, in 1922 she had 61 National H-0-P-E By KEN CLOUD HOPE is the bridge that carries us over. Over all the trials tribulations, tedious spots and set-backs, that are prone to litter the onward parts of us humans. Hope is that ever impelling, incessantly urg ; 'ng con stantly calling never faltering cause of causes wh i ch lifts us out of the depths of dejection and despair; whi c h again forces us on, away, way on the route toward the goal of our desires. Hope is the shimmering, shining, guiding l ig ht, ever gleaming faithfully through the dark, dank night coaxing us to venture out in new ways w i th new means; offering new courage to capably cope with the lowering clouds that seem about to swallow us in our pitiful plights. It carries courage; dispels gloom, routes doubt; r e news a desire to live; revamps courage, endeavor, enthus iasm and tenacity. Hope defies all precedent. It removes fear. It knows no obstacle. It brooks no defeat. Hope animates-rejuvinates. It perpetually prods us into posit'on. It beats down the barriers. It beckons until we enter enduring eternity. When misfortune changes our course hope sets us aright. The hopeful heart transforms troubles into triumphs. Hope is our only hope. We have not one-tenth as many flowers in Florida as we should have, and every Chamber of Commerce in this State would do well to start a move ment to encourage everyone who possibly can to plant flowers and shrubs and to proper-ly care for them. Visitors to the State "-_ will be doubly charmed if in addition to our sunshine and other attractions they find flowers growing everywhere, particularly during the winter season when they can only find flowers in hothouses in the north. There is hardly any limit to the varieties of flowers that may be grown successfully in Florida. Tropical flowers and plants do well in Southern Florida, semitropic vegetation is indigenous here, and during the Banks, with resources of more than $126,000,000 and in 1923 Florida's National Bank resources were over $156,000,000. In 1900 she had on deposit in her savings banks, private hanks and trust companies $3,700,000. In 1923 these deposits had increased to $129,400,000. Total de posits in all hanks in Florida in 1923 amounted to over $244,000,000. winter months nearly all of the so-called northern flowers may be grown successfully. "In 1900 all kinds of property in Florida was estimated to be worth $355,700,000, which in 1922 had increased to $2,440,900,000. This was an increase of more than 586 per cent. "Is a low percentage of failures among farmers an index to a state's progress and prosperity? In I 9 2 3 the percentage of bankruptcies among farmers in Florida was I 3.4 per cent below the average in the United States. "Florida, with her 20,000,000 acres of yet untouched fertile soil, her abundant rainfall, her 1200 miles of sea coast, her rapidly growing cities, splendid schools and public libraries, her health-giving and restoring climate, her low death rate, her abundant game supply, her bathing 16 Florida Citrus for Health The Florida Citrus Industry needs more advertising and better advertising. Advertising of a type and of a volume that will create a demand for Florida oranges and grapefruit sufficient to exceed the supply. Half the "ailments" of the industry will be forgotten when this has been accomplished. It seems to us that nowadays particularly the health values of citrus fruits should be stressed. We need only persuade people to try eating a great many oranges and grapefruit to aid their physical troubles, because a trial they will become thoroughly convinced of the tn of the persuading statements. When folks learn to tl to their fruit store for medicine, preventatives or beautifi. n instead of the drug store, then will we have a nation of healthy people and prosperous fruit and vegetable growers.


GOD Made Florida for America By Roylston Markham GOD made America for the future of His peo ple; yea He fashioned it from the beginning with a steadfast purpose. In the centuries of building amid the sweat heat of the harvests and the clamor of the markets, amid the clash of steel and gold and the brawls of politicians, this mighty people near forgot they were His children; almost forgot they knew how to play! But suddenly awakened, as a dreamer from his vision, they saw prepared before them a happy paradise; one that in their haste and hurry for the founding of a nation they had passed so blindly by! Yet God had not forgotten the future of His people; His goodness and His mercy made a dwell ing in the sunshine. And, as he made America for their staff and rod of comfort, so He made the State of Florida for the rebirth of their soul. (Copyright, 1925, by R. M. Markham)


Pasco County won the Grand Prize three years in succession, 1921-22-23. The Grand Prize at the 1924 Fair was won by Polk County with a marvelous exhibit of over 900 varieties of products.


FLORIDA'S GREATEST FAIR The Mammoth Mid-Winter Fair H eld Every F ebruary at Tampa Stands Unique And Is A Wonder to the Winter Visitors MORE than 213,000 persons passed through the turnstiles at the South Florida Fair of 1924. More than 300,000 are expected to be regis t e r e d on the same turnstiles at the 1925 Fair, February 3 to 14 inclusive. And yet, hardly more than fifteen years ago, the baby fair, of which the present institution is the fullgrown and lusty adult, was held in a corner of the court house yard in Tampa, and had plenty of room at that. Talk about your "I knew him when" clubs; the board of directors of the South Florida Fair of today, and the officers of the association, from President William G. Brorein down the list, can qualify for membership. They kne w the Fair when it would have b ee n lost in any one of the buildings that now comprise the Fair plant, when all of the exhibits combined wouldn't have made more than a good load for one of the imme n se trucks that haul freight through the streets of Tampa, and when it was a serious question from year to year whether there would be another fair or not. And that wasn't more than fifteen years ago. Jack's c e lebrated beanstalk had no more marvelous growth than the South Florida Fair has experienced in that brief span of years. The receipts of any one day of last year's exposition-for that is what the Fair r eally is-amounted to considerabl y more than the entire expenses of one of those early fairs, including premiums, cost of advertising and printing and the whole financing of the show. Onl y two or three counties in this immediate section of the Gulf Coast of South Florida had exhibits at the first few fairs. At the 1924 Fair nearly every county in Florida, and there are .sixty-four of them, were represented in one way or another, and exhibitors were on hand from a dozen sta-tes besides Florida, and from the Dominion of Canada beside. This year, according to P. T. Strieder, general manager, the Fair i s to b e bigger in every respect than any of its prede c ess ors, and the 1924 Fair was a r ecord breaker in every singl e lin e, from the figures on the turnstiles to the show.s on the midway. Those who for the last several years have enjoyed the wonderful e xhibit presented by the Canadian government will miss that feature this year, as "Our Lady of the Snows" has decided not to come to the big Tampa exposition. Aside f r o m that, G e n eral Manager Strieder an d President Brorei n declare that new records will be establi s h ed, new high marks reached, in every department of the 1925 Fair. First importance, naturally, attaches to the citrus fruit display that always is the outstanding f eature of the South Florida Fair. Nowhere e lse in the world i s it po.<;sibl e to see at on e time such "By FRANK G. HEATO N a marvelous exhibition of citrus fruits as at the Fair in Tampa. Florida is conceded to lead the world in varieties of citrus fruits grown in the state, and the Fair is the lodestone that draws all of these member.s of the citrus tribe together in a grand family reunion. Oranges of a score of varieties; grapefruit in similar range; tangerines, limes, lemons, satsumas, kumquats, limequats, tangelos, citrons, .shaddoc ksevery sort of citrus fruit that growli that way naturally or that has been invented by the hybridizer curious to see what would result from the marriage of related, but distinct species, is .shown here, and in an abundance that testifies mutely to the productivity of Florida soil and sand and the wonders that can be wrought from a year of the golden sunshine of South Florida, plus a few handfuls of fertilizer, a few shot.s of spray, and the care and attention that any member of the citrus tribe rewards so bountifully. This section of Florida is the birthplace of the Florida citrus industry. The first real groves planted by white men were set out in what now is Polk County, a few hours' drive from Tampa, and a jaunt of a few minutes from Bartow and Lakeland. That was more than seventy-five years ago, and some of those old groves still are living and bearing, hoary veterans still responding generously to f ertilization, pruning, spraying and cultivation. Nobody knows the limit of life of an orange tree under kindly circumstances; there are many trees, many whole groves, in Spain with authenticated histories compassing three centuries, and still going strong. That being true -and it is true -the seventyfive-year-old veterans of Florida's citrus groves are mere infants, hardly yet out of swaddling clothes One wonders, thinking of these ancient groves in Sunny Spain, what will be the life span of the groves All Florida flocks to the annual Tampa Fair. now coming into bearing and t e nd ed with all the scientific care and exact knowledge of modern citriculture. Will they still be producing fruit for the South Florida Fair of a century or two hence, grown by that time to the status of a international e xposition, to which the aircraft of that day will bring the fairest fruits and the rarest products of the whole world-and maybe other worlds on som e future interste llar air lines? Who knows? The obj ect of any fair or exposition is the di ssemination of knowledge, competition that results in a general grading up of the fruits of husbandry in all its branches, and education of exhibitors and spectators alike to the end of improving quality, b ettering cultural methods and practices and as a result increasing the rewards of the farmer, the fruit grower, the poultryman, the breeder of live stock, the dairyman, and everyone connected with the great general industry of producing those things by which mankind must live-the food man eats, the clothes h e wears, the tools with which he labors and the luxuries he craves. In its educational aspect the South Florida Fair is a huge university, and Fair week is a cond e nsed, but all the more inte r esting short course in all of the lin es of endeavor that are making Florida the garden and grove and farm of the nation. It is stating a more or less threadbare fact to say that practically all of the winte r vegetables consumed in the North are grown in Florida. When the northern gardener is sitting by the stove or the steam radiator or fireplace, poring over his seed catalogues, while the world outside is sheathed in snow and ice and the ground is frozen a foot down, Florida truck gardeners are picking and sorting and packing and shipping to N ew York and Boston, Philadelphia and Chicago and all the other northern c enters of distribution, the snap beans, the peas, the eggplants, the tomatoes, the lettuce and celery, the n e w potatoes and n ew beets, the green peppers, that maintain the modern diet i n i t s infinite variety every month and week and day of the year. And the South Florida Fair is the gatherin g place for the finest specimens of these winter vegetables ; here are show n the best and the biggest and the greenest a n d tenderest and most inviting of them, in limitless array. That man, be he visitor from the North or native or adopted son of Florid:!, who can view the del e ctable displays that crowd the county exhibit booths a t the big Fair, must be callous indee d if the sight rouses within him no desire to get for himself a patch of ground and grow things like those over which hi.s eyes gloat and his mouth wate rs. Strawberries in the minds of most 19


folks, are associated with thought;; of June skies. December, January and February, however, are the strawberry months in South Florida; and a feature of the Fair always is the display of strawberries, boxed ready for shipment to the North, or grow ing and ripening right on the plants. Plant City, twenty-two miles east of Tampa, is the winter strawberry section of the whole United States. Up to mid-January of the present year the berry fields of Plant City, Doyer and of the little strip of Plant C1ty 1s the center and shipping pomt had sent North strawberries to the amount of a quarter of a million quarts; so has grown an industry that a few years ago considered it was doing well to ship in a whole season fifty thousand boxes. At the South Florida Fair the strawberry industry 1s shown in miniature, but in detail; plots of ground contain plants bearing buds, blool!ls, green and ripe berries, picking and packing me_thods are shown, and Fair visitors are given a comprehensive idea of the manner in which orle tiny patch of South Florida handles one little industry among the scores that are aiding in the develop ment of the state and making it a veritable garden spot for the country. South Florida is naturally a stock raising region. The northern visitor, acquainted only with the scrawny, tick-infested cows and steers he sees in the wood3 as he whirls past in his car, may not believe this; but let that visitor wander for a half-hour through the live stock barns and pens at the South Florida Fair and he is -sure to alter his belief. There he will see specimens of beef and dairy cattle as fine as any that are shown at the great International shows at Chicago, Kansas City or Denver. Florida herds compete with animals from blue ribbon herds of other states, and the home-bred stock usually captures its share of the prizes. Broad backed, heavy haunched, sleek hided beef cattle bred and reared on Florida farms, ..20 and mild eyed dairy cows that take their. noonday rest in the shade of long leafed pines, live oaks or palmettoes, occupy stalls next to prize winners from Tennessee, Alabama, Kentucky, Ohio, Illinois, Iowa and other cattle states, and it take.s a mighty keen-eyed judge to say which animals are superior, those that graze the year around on Florida grasses and that never have known the icy chill of a northern blizzard, or those that pant and sweat in the unaccustomed mildness of a South Floirda winter day. Most men and all newspaper men have at one time or another harbored the desire to own a chicken ranch. There's no use denying the statement; it is as axiomatic as a proposition of Euclid, as true as that two and two make four. It is for the edi fication and the education of this majority of humanity that the South Florida Fair has provided a poultry show that equals those held in Madison Square Garden, at Hagerstown, Maryland, or anywhere else. Housed in its own immense building, constructed along the latest and most modern lines, the annual poultry show of the big Fair is an exposition in itself. In it is shown in multitudinous array every breed of domesticated fowl known to man, and quite a few that are not known to the majority. The inexpert -the writer almost perpetrated the unintention>J.l pun of saying the layman-wanders in a daze among cackling, crowing, cawing, s h r i e k i n g, screaming tribe. At the 1924 Fair, in the big pool in the center of the immense poultry building, was assembled a collection of waterfowl that would have been hard to beat even at a well selected zoo. Ducks of a dozen breeds; geese in numbers and varieties; these were the commoners, the plebeians of the assembly. Besides these were ibis, roseate spoonbills, herons, crane s and even a half dozen of "Florida's most beautiful wild water-fowl, the flamingo, now unhappily extinct in the state, Tampa's Fair Ia Florida's greatest exhibition of Ita many and varied products. although found in thousands in the depths of the Everglades or along the key-fringed coast lines as recently as twelve or fifteen years ago-now vanished with the other creatures of the wild that have disappeared because of the savagery of hunters and the equal savagery of dainty, tender hearted women who wanted their gorgeous plumage as Indians wanted their beads and eagle feathers and for the same purpose. In reviewing mentally the various features of the South Florida Fair one is likely to become amazed in the multitude of them. The exhibits made by the various counties, in themselves, form a highly respectable fair as regards numbers; variety and -in-. terest. Northerly counties send displays of cotton, of home-cured meats, of pecans, of tobacco-because shade-grown tobacco is a staple in se:veral of these more northerly counties of Florida, the same as citrus fruits are in the southern counties-and of products more nearly resembling those of the temperate zone as most folk know them. But from such counties as Lee and Dade and Collier come strange, exotic fruits, huge stalks of sugar cane, great clusters of coconuts, all the bewildering array, to eyes not familiar with them, of things that grow only beneath almost tropic sun and under conditions that do not exist farther north. Florida is a great state; men whose travels and whose intimate knowledge entitles them to speak with authority, say it is destined to be, within a decade or two, the greatest in the Union. Brief study of its geography, and opportunity to inspect its widely varied products, such as is afforded by the South Florida Fair, brings home to one a clearer understanding of its real greatness, physically and in other ways. Look at the map; you will find that Tampa is close to four hundred miles farther south than the latitude of San Diego, California. Study the time tables of Florida railroads; you will find that it takes longe r to travel from Key


West, Florida's most :.outherly point, to Pensacola, farthest north and west, than it does to go by train from Tamp a to Boston. The journey is longer, both in point of actual distance and in time required for the trip. One may travel from New York to St. Louis, crossing four states and parts of two more, in less time than it takes to go from the southernmost tip of the Florida peninsula to the city near the Florida-Alabama boundary line, and during the trip the traveler is never outside of Florida. Naturally, covering such an expanse, geographically, Florida posses ses variety of soil and climate, and this variety is r e flected in the innumerable products of the great state, ranging from the plums, peaches, grains and other products of the temperate zone to the cocoanuts, bamboo, sugar cane and tropical fruits of the tropics. For that reason, if for no other, the South Florida Fair i s in a class by itself; perhaps nowhere else in the world is such a varied expo sition possible. Perhaps Florida has not yet taken its rightful place in educational affairs; let us be p erfectly honest and eliminate that "perhaps." But the exhibits of sc hool work that are interesting features of each South Florid a Fair are e loqu ent evidences of the strides that "the state of the las t frontier" is taking in that direction. Here may be seen the handiwork of grammar sc hool pup il s, of high school boys and girls and the craftsmans hip of Florida's younger generation in the trade and technical and m a n ual training schools and cla sses If Flori da, in the next few years, does n o t s how t h e world many master craftsmen, many artists in wood and clay, in oils and every other m edium of artistic expression, then the evidences contained in these school exhibits mean nothing at all-and that is hardly to be' admitted. Since its early years the South Florida Fair has fostered these school exhibits, these displays of the work of Florida boys and girls along innumerable lines, and each year the evidence becomes stronger that this has been a wise course and one destine d to yield worthwhile results. So too, in the case of the negroes of Florida. The Fair has se t aside an entire building in which is displayed the work of this portion of the State's population, most of them descendants of slaves, and not a few of them actually born in slavery. And the originality, the painstaking and minutely, meticulously perfec t character of the needlework shown in the negro exhibits; the luscious appearance of the cakes, preserves jellies and other kitchen products; the wonderful fruits and vegetables, and, indeed, the entire display, is proof of the fact that the negro attains his best devel-opment and finds his truest and best friends in the South, regardless of the mouthings of so-called emancipators of the race who s e e fforts are conducted and financed from and by northern and eastern cities and northern belittlers of anything southern. That Florida, although the newest of the states a s r egards development, but the old es t in point of di scovery, has not neglected the artistic si de is s hown by the di splays of paintings art needlework and all the in finit e variety of beautiful creations dear to the h eart of womanhood and to all those who love beauty in its every expression. While the grove owner, or the poultryman, or the truck grower, or the stock breeder or dairyman, waxes enthusiastic over the displays in hi s particular line his wife and his daughters linge r over the embroider. ies the laces, and hand-worked linens, the dainty lingerie, the baby caps and dresses, the wonderfully pieced and quilted bed cov erings and all the multitude of works of art in this part of the exposition w hich is the South Florida Fair; and it is stating nothing more than a plain and s imple fact to say that this portion of the Fair is a f eature that would b e more sorely mi sse d if it were for any r e a s on omitted than almost any other exhibit. The South Florida Fair is more than a fair. It has grown in proportions to a gigantic expo sition of the varied products of a state that covers an expanse greater than that of that whole part of the Unite d States east of the Hudson river. To this exposition each year flock thousands of men and women from every part of the country, to see, to investigate, to a s k questions, to learn and to become citizens of the most rapidly growing state in the whole Union. For this r easo n, if for no other, the South Florida Fair de serves all o f the recognition it has receive d, and more. It has been m its fiftee n years or so of existence, the greatest single factor in the developm ent and the settling of South Florida-and this i s not said without due recognition of the pioneer work of the railroads, of t he great land companies and of the boards of trade and chambers of commerce of all o f South Florida's scores of thriving, hustling, bustling, growing cities and towns. From its almost microscopic beginnings in the tiny show that required no more space than that afforded by one corner of the Hill sborough County court house yard, the South Florida Fair and Gasparilla Carnival has grown in less than fifteen years to a size that requires the closest utilization of all the space in Plant Field, nearly fifteen acres, and that can only by the ex ercise of the greatest ingenuity be housed in a dozen big buildings. Grounds and buildings of the South Florida Fair are owned by the city of Tampa, but maintaine d almost entirely by the Fair Association. Each year brings the necessity for additional room for the increasing numbe r of exhibits and displays, until today the Fair plant, including grounds and all buildings, represents a value of b etwee n $2,500,000 and $3,000,000, conservatively estimatPd by the officers. The South Florida Fair As s ociation is a non-profit corporation, chartered undf'r the laws of Florida and having a p erpetual existence. The business of the association is handled by a board of directors, all stockholders i n the corporation, and by a staff of officers elected annually. None of the s tockholders ever has received a dollar in divid e nds and never expects to. None of the directors eve r has r e ceiv ed a dollar in salary or fees; none of the officers ever has or eve r will r e c e ive pay for his efforts, his time and his hard work in the buil ding up of the Fair. Only the g e n eral manager, P. T. Striede r, directing genius of the great exposition, draws down a regular pay ch eck; the others con s id e r them selves amply rewarded by the annual banquet tendered to officers and directors afte r the Fair. And this, regardless of the fact that they have built the South Florida Fair from nothing to the status of a g r eat e x po sition, the g r eates t mid-winter sh ow of its k ind in the United States, a nd in doing so have built for the city a property worth something lik e three million dollars. Which is simply another manifestation of the spirit that has built and is building South Florida. The s p ectacular feature of the Fair is the Gasparilla Carnival, known by word of mouth, by description and by pictures al rnost as widely and as well as the far-famed Mardi Gras of New Orleans. If the South Florida Fair and Gasparilla Carnival maintain the rate of growth that has bee n sh own for the past f ew years, it will be only a matte r of a very few years more until both will be compelled to seek more ample space Plant Fie ld, which is the Fair grounds, already is crowded almost to its limit a s r egards buildings and exhibit space, with the number of exhibitors and demands for additional space increasing every year; while the Gasparilla Carniv al, with its pageants and the coronation ball have long outgrown the inadequate confine s of the Casino structure. The two are well des igned to illu strate the manysided aspect of South Florirla life the Fair exhibiting the rich rewards of man's labor and intelligently directed effort in practically every line; the Carnival and ball reflecting the ever-young spirit of South Florida, the playground of the nation as well as its treasure house and its larder. The poultry industry in Florida has a great future, and thousands of fine birds are exhibited every year. 21


EAST COAST BEACHES WINTER BAT HING AMID SCENES of BEAUTY AND CHARM By FLORIDA'S beache.s have be:ome the mo s t famous in the world, for the reason that they are the only ones in America where bathing can be enjoye d in comfort during every day of the year. W e h ear occasionally of a few hardy spirits up North who like to break through the ice and take a dip in free zing water amidst swirling s now. This is being don e no doubt, by those who like to show off or demonstrate their own prowess but it is not done in comfort and it is always undertake n at the risk of pne umonia. The five-hundred mil es of almost continuous beach es between Key W es t and Jacksonville, that form America's 1most popular winter playground, which e m brace varying degrees of climate from tropical to se mi-tropical, is partiqularly blessed by b eing tightly embraced bY. the Gulf Stream, which washes the very shore for the entire distance, ke epi n g the water an eve n t e mp erature winter an d summer. Som etimes the weather gets a little snapPY in winter around sonville, but the water 1 s always about the same, and a s long as one keers in the water h e will r e main warm. S H E LTON S MATLACK over seas automobile highway which will some day conn ect Miami and Key West similarly to the way in which the railroad now furnishes transporta,tion. This will open all of the Florida keys to 1 apid settlement and development, and place the world's mo s t desirable fishing ground within easy distance of the motorist without the n e cessity of hiring a boat. It is unde niable that a large number d splendid beach resorts already have bee n developed, but the speed with which the movement is in indicates that these will be doubled within a short period. No matter how small the city or town along the Florida East Coast, each nevertheless has its beach Usually the b each is reached by means of a bridge or cau.s e way across the Indian River, though in s ome cases boats are used There are a number of important r ecreation and amuse -ment c enters along this stretch that .should com e in for mention, as they are already well known. But two years hence an articl e of this nature would have to enumerate about twice as many. Beginning with Jacksonville we have Pablo beach, reached by" automobile over a splendid wide road in 55 minutes from the heart of the city; also served by the Florida Coast Railway with frequent trains. This beach is con s idered by residents of Jacks onville to b e one of the fines t in the world, and r ecord crowds are always in attendance on Sundays and holi days, not only in summer but in winter as The beach is wide, sandy and safe, w1th ample bath-house accommodations and life guards in attendance. There are splendid amuse m ent f eatures in connection while frequent sports, games and kee p interes t aroused at all times. Pablo Beach is one of th e oldest and most wide ly known in Florida, as it was a popular r e s o r t years b efore many of the newer beach es w e r e even dreamed of. It not only is attractive to residents of Jacks onville and vicin ilty, but is a drawing card to visitors from nearby states. During the ho t summer weather, m an y excursions from Georgia and South Carolina points arrive at Jacksonville e n r o u t e to Pablo Beach. Jacksonville, the gateway to Florida, is the annual playground of thousands of winter tourists, a large n u m b e r of whom visit and enjoy this famous b e ach. This great stretch of beach which forms a tre m e n 'd o u s attraction to thousands of visitors each year, will within a few years form an almo s t con t i n u o u s .settlement of citie s, towns, villages country estates. A sh1p s ailinO' alon g the E a s t Coast" will afford its passengers a wonderful vi ew of succeeding c h a r !lJ s, w it h well-kept mans10ns a n d landscaped grounds clingin g to the water's edge like p earls to a neck-1 a c e. Witness the tremendous transformatiOn at Miami B each within a f e w years and the am 0 u n t of traffic along the D 1 x 1 e Highway J a c k s onvill e and Miami. Take also into con s ideration the The palm bordered beach extends f o r five hundred miles. St. Augustine, a short distance south of Jacksonville, famed as the oldest city in the United States, and annually the center of attraction f o r thousands of visitors, both on account of historic traditions and because of the city's singular b eauty and picturesque n ess, also has splendid beaches within easy distance of the lar-22


.. At St. Au&'ustine the magnificent beach vies with the many other attractions in America's oldest city. ges t hotels and the conges t ed bus iness district. These beach es partake of the same gen eral characteristics as are found in other beach es in that part of the .state and are destined within the near future to be the sce n e of trem endous develop m ents. It i s needless to say that winter bathing i s an establis h e d pastime in St. Augustine, as elsewhere in Florida. The magnificent views of ocean and river afforded a t St. Augu.stine and im mediat e territory make it highly attractive to lovers of the great outdoors and these pleasures are s ufficiently convenient to the leading hotels to make the m easily an important f eature in the continued deve lopment of St. Augustine as on e of the state's winter cities of to which those from colder climates are g lad to come for r efuge. W e n ext com e to the fame d Halifax cities, Ormond, Daytona, Seabree z e and their beaches Ormond, Dayton a and Port Orange are located on the picturesque Halifax river, but are connecte d with Ormond B each, Daytona B each and S e abreeze by several bridges. A number of tourist hotels are locate d at these cities, and it is nationally known as the winte r home of John D. Rocke f e ll e r and associate.s. The Ormond-Daytona beach is claimed to b e the fines t in the world, as it is 20 mil es long and 50 0 fee t wide at low tide. Automobile driving is indulged in continuously over this beach, which i s amply wide and perfectly safe At Jacksonville, Pablo Beach attracts thousands all year 'round. Daytona Beach competes with Palm Beach as Society' s Mecca, and the sun rises are beautiful beyond compare. for four hours before and after low tide each day. It is upon this beach that the world's s p eed records have been frequently shattered by the mo s t widely known automobile racing drivers. A s peed of three mil es in one minute has b een recorded, and early this spri n g w h e n a number of other racing events will b e staged, it is expected to lower this s p eed if possible The dates of these .sp eed feats have not bee n given out at this writing, but will shortly be made known, and will the n begin drawing thousands of p e r.son s eager to witness one of the most exciting forms of sport. The course a lon g Orm on d -Daytona beach is particularl y adapted for s p eed a.s it i s perfectly smooth, wide and composed of fine white san d, k ept clos ely packed down by the waves. The dampness of the beach has a .spl endid effort in kee p i n g tires from overheating when exce ssive speeds are r e corded. Along t h e Halifax river at Daytona and New Smyrna are the ruins of t h e buildings and enormou s drainage ditches dug by Dr. Turnbull and hi s co lony of Spaniards and Minorcans in the planting and cultivation of a huge rice, sugar and indig o plantation prior to the R evolutionary war. There are also many shell mounds containing Indian r e lic s some of which are so high that the y afford a view for mile s around. Aviation, golf, motoring and horseback 23


Afternoon tea dance at the Flaminwo Hotel Garden, Miami Beach. riding are the d a i 1 y diversions of tourists visiting t h e s e cities, and the fact that all of these sports can be enjoyed while at the same time inhaling the beneficial ocean breezes and getting the unmatchable view of the water which is afford e d at this point has proved immense importance. Smaller beaches are to be found along the Dixie Highway as one proceeds south, among them being those of Titusville, Melbourne, vero and a number of other towns below them. Some miles further down, between the lower edge of Lake Okeechobee and the Atlantic Ocean, is the most noted and aristocratic of all beachesPalm Beach. It is here that New York and European society leaders gather each winter at the Royal Poinciana or The Breakers, or perhaps reside for a few months in magnificent, well-kept mansi ons which are their part-time homes. T h e social season at Palm Beach is a gay one, filled with many events of tremendous interest, but always permeated by the atmosphere of dignity which New York's "Four Hundred" carry with them. Palm Beach is on a peninsula opposite the business sec tion, the latter being known as West Palm Beach. It is at the head of Lake Worth and is reached from West Palm Beach b y t w o magnificent bridges. Palm Beach has many miles of splendidly paved and lighted 24 I streets, among them drives along the ocean front. Wide, palm-bordered streets are faced by costly residences. A directory of the occupants reveals the names of many of the leaders of so cial, business and political affairs in the United States. Each winter Palm Beach is, to a certain extent, the winter capital and business headquarters of the United States. Financiers who are following all the moves of the stock market closely are kept in constant touch with the nation's business by a number of special wires leading into the hotels, while many figures prominent in Washington spend their winters at this resort and make their plans for the moves that develop in the political situation during the fol lowing months. Balls, entertainments and par-ties of all sorts are the dai l y program at the hotels and the residences of the society leaders. These bring out the latest in styles and are marked by their splendor and costliness. The beach draws large crowds daily, but bathing is marked by the more dignified and conservative costumes, in comparison with some of the other resorts. the entire place bears the unmistakable signs of culture and refinement placed there by its creator, the late Henry M. Flagler. Mr. Flagler made Palm Beach his residence for many years, as it was at first his intention to continue no further southward with his railroad. Later these intentions were changed, and other wonderlands were opened to the public, but in spite of them, Palm Beach remains, to a large extent, the center of social life during the winter, and will undoubtedly so continue. South of Palm Beach we have Lauderdale Beach near Fort Lauderdale and Hollywood Beach at Hollywood. Fort Lauderdale is one of the most popular tourist centers in Florida, and at this writ is entertaining the largest number of v1s1tors on record. It is well equipped wan hotels of the better type, while all sorts of ent ertainment, particularly of the outdoor variety, are in vogue. Many persons who visit Fort Lauderdale casually, remain as permanent residents. Hollywood is not as large, perhaps, as the California city which bears the same name, but at the present time probably is growing much faster. Only a few years old, it already boasts of a splendid business center, fine hotels, c o u n try clubs, golf courses and a wonderful cement walk extending along the beach. The itself is particularly fine at this point and is continually tempting residents and visitors to take a dip in the surf, or lie on the smooth, white sand in the warm sunshine. An attractive social atmosphere, particularly appealing to the younger generation, has been created by the Hollywood There Ia aport Golf and Country C 1 u b, for all at the which entertains its guests Roman Pools. nightly during the winter with a dinner dance, music a n d an entertainment of some sort. Gilda Gray, fam-ous Oriental dancer, and her entire company from New York, has been employed for the firs t part of 1925, and, as usual, this has proven a splendid attraction. Mi s s Gray has expressed her intention of making her permanent home in this vicinity. Further south, we have Miami On the sands at Miami Beach hundreds of well-known men and women in the public eye are found throughout the winter season.


Beach, the wonder of the entire East Coast, the fame of which is already encircling the globe through the advertising resulting from record-breaking building and improvement operations and a splendid social and sport program each winter. Miami Beach is a city of 15,000 year-round inhabitants, while in winter when the hotels are filled with many of the most prominent persons of the business, social, political and professional world, the population is swelled well beyond that mark. Surf bathing every day in the year is enjoyed to the fullest extent by thousands of persons, while those who prefer quiet water are afforded what they want by the Opt!ration of a number of high-class pools which also have dance floors, splendid or che>:tras and grilles in connection. The winter water sport program at Miami Beach is known the nation over. It includes regular exhibitions by professionals at the casinos, the training events held by the m en's and women's Olympic swimming teams and the annual motorboat and airplane regatta, to be held this year on March 20 and 21. Contests between speed boats pitted against airplanes and fast automobiles will be a feature. Sports not so clos e -allied with the b e ach, but nevertheless inrlulg ed in every day of the winter season by large numbers of persons, include horse polo, auto polo, water polo, golf and tennis. A gay social spirit per varies the hotels, and afternoon tea dansants in the open air are a daily feature. Miami B each is connected with Miami by a causeway three miles long and 100 feet wide, which is one of the most beautiful rlrives in the world. Thousands of automobiles this structure daily and the traffic has b e come so congested that it must be wid e n ed in places, whil e another causeway is under construction and several others actively consid ered. The same type of beach continues for many mile s to the northward, and many b eautiful residences are being erected on eithe r the ocean or bay sides of the peninsula. A wonderful tropical roadway extends from Miami Beach to Sunny I s les, skirting the very edge of the beautiful Atlan-tic, and lined the entire distance with coconut palms and other tropical trees and shrubs. Miami and Miami Beach, though separated by Biscayne bay, are in reality one community, and this is understood to include other nearby plac es, such as Hialeah, Coral Gabl es and Coconut Grove. The crowds in Greater Miami this winter are greatly s welled by running races at the new mile track at Hialeah h e ld daily for a period of 54 days beginning Jan. 15. Special trains are op erated from Miami and Palm Beach to and from this race track. In order not to interfere with the horse races, the greyhound races, which have always proved a popular feature, are being h e ld at night along a brilliantly-lighted track. Coconut Grove, first settled by the French Huguenots, and one of the oldest place in Southeastern Florida, is three miles south of Miami and is the home of many p e r s o n s nationally prominent, among them being William Jennings Bryan, former presidential canrlirlate, and of Kirk Munroe, author of many famous novels. Coconut Grov e boasts of a splen dirl beach of its own, which is in reality practically a private institution, as the number who visit it at present are limited It is reli-Movie folks at Miami Beach. Betty Compson (seated). j 4 Ruth Woodall, twice winner of Miami Beauty Paradea, and holder of the American Cup. (Center) Aileen member Women' Olympic Team, making a perfect back dive at Miami Beach. ably reported, however, that one of the larges t subdivision developers in Miami has acquired it and that he will soon make it a popular resort with many n ew and added attractions. The proximity of the Dixie Highway, the main artery of the East Coast, to the water, has resulted in the establishment of many splendid new subdivisions to the northward of Miami. These are being developed along mod ern lin es and many are being landscaped with amazing b eauty and great care to detail. Cape Florida is a popular point which n early every tourist visits, as daily excursions are given, affording b eautiful glimpses of sea life, as well as bathing, dancing and fish dinne rs. Near Cape Florida is located the Cocolobo Cayo club, an exclus i ve organization catering I to persons socially or otherwise prominent. It was here that members of the conve ntion of governors which recently toured Florida picniced before disbanding in Miami. Nearly 200 mil es to the south and west of Miami is Key W est, generally known as "the Gibraltar of America," because it is the bas e for naval and military operations in this part of the world. It is also visited annually by thousands of ships, which obtain coal and supplies. R esidents of Key W e s t are almost as accustomed to li vi n g i n the water a s are the fish which are so plentiful there. Both the water and air are always warm, and this invites water sports and daily bathi ng. Dade and Mon r oe c ountie s have under way a road project which will some day connect Key West with the mainland. That this time is closer at hand than is ge nerally r ealized is confidently predicted in wellinformed circles, due to pressure being brought to bear upon government authori-( Continued on page 84) 25


(Left) Captain "Toat" Lozano. (Center) King (Jim Warren), Queen (Sara KeJler). (Right) A pirate study. (Below) Captain J. Frank Davies. (Bottom) Court scene showing King and Quee n and some of their attendants.


THEY hold high carnival each year in Tampa, which is not of itself .surprising, being the way of resort cities from Nice to New Orleans. But Tampa's carnival is unique; it is the pageantry of piracy; it is paradoxical. It in vo l ves a change from hatred to hero worship. A hundre d and fifty years ago the townsfolk of Tampa hange d a pirate by the n ec k until he was a good rogue, being a dead one. They burie d him in six feet of Florida s oil and it appears that the evil he had' done was interred with his bones. For a century or more later there had grown up out of his grave a legend of a noble and courageous spirit and one worthy of the sincerest form of flattery, which i s imitation. It was another miracle of Florida soil. In 1904 Tampa laid hold of this legend of the pirate Gasparilla anc l built a pageant about it. Twenty years have passed, until today the annual Gasparilla carnival yields not even to the New Orleans Mardi Gras in its spectacular f eatures. And J ose Gasparilla, once the bloodiest of the freebooters along the Spanish Main, has achieved a lmost to canonization as the patron saint of the Florida seaport which it had been his prime d elight to ravish. Early in February of each year, on a date coinciding with the South Florida Fair, Tampa surrenders anew to Gasparilla and his corsair crew. They spell it "krewe" now, the full title being Ye Mystic Krewe of Ga sparilla. As the galleons of successive Gasparillas sail into Tampa harbor, to the sound of heavy cannonading and the rattle of musketry, the city which had been so ungracious as to hang the first Gasparilla, now gives hi s heirs a salute of twenty-one guns, and turns over its keys and its daughters with only a f eig n ed resistance. All the panoply of piracy goes with these annual invasions The krewe spends months in anticipation of the event. On the eve of the invas ion, the krewe repairs to a secret rendezvous, known only to the ubiquitous movi e cameramen, and begins its preparations. The A PAGEANTRY of PIRACY Tampa's qasparilla [arnival Stands Unique u1mong Similar Festivals larges t sailing vessel in all the adjacent waters is commandeered, and rebuilt into the outward seeming of a galleon of the eighteenth century. At its masthead, high above its high poop deck s and its bulwarks bristling with cannon, flutters the J oily Roger, l eering d e fianc e. Noontime in Tampa. Along the banks of the river a multitude of citizens. Signal flags fly on every vessel in port. Small craft, power boats, a glistening yacht or A typical Pirate. "By JOSEPH MICKLER Portraits by BlakesleeKlintworth. Other Photographs by Burgert Brothers two, go fussing about the harbor mouth. The wind brings the booming of heavy guns. The booming grows louder. Around a turn in the channel the pirate craft heaves into view, bearing boldly down upon the city. Her sides are lin e d with evil faces her rigging swarms with men. on board a band is playing a very modern and spirited march. Cannon on shore set up an antiphonal roaring. Aboard the galleon cutlasses flash as pseudo-strife breaks out among some of brethre n. Others are dancing, others d1cmg, others, alas! are lifting bottles with a telescopic effect toward the skies. Amid the cheers of the populace the galleon IS finally moored to its wharf in the river, under the Moorish turrets of a famous hostelry. There the city fathers in frock coats and toppers possibly as stern a penance to wearers as sack cloth and ashes are gathered to submit graciously' and even gracefully to the invasion. Tampa has allen into the hands of pirates. , Led by the reigning monarchfor each a new king is e lected by a plebiscite of Ga sparilla's realm to guide the pirates to their d estiny -the buccaneers parade the streets of the city in a pageant of mounting magnificence, drao-ging ho stages at their chariot wheels. Still in the jack-boots, striped buskins, and peaked caps of an earlier day the freebooting bloods-now "ye mystic krewe"-march to their revels. And still the faires t damsels kneel to the glitter of the piratical sword and !he luckiest of them is she' who IS queen to his majesty, the next m the dynasty unwittingly founded by Jose Gaspar, the lad who was chased from Spain for stealing flea-ridden burros. Only a hundre d of the gayest young bloods of Tampa are active pirates of the krewe eac h year. Places among the chosen hundred are eagerl y sought, being attained to by virtue of a "Golden Grant" deposited in his majesty's coffers and by successfully passing the scrutmy of the "Silent, Secret Six the membership committee of the organization. For the Gasparilla kre we i s a r egularly chartered o1 ganization, and entirely se lf-governed. However, the pageant has assumed such proportions that "Golden Grants" in excess of the original one hundre d are require d to defray the expenses of the annual invasion, 27


and more particularly, of the an nual coronation ball for their in coming majesties. This has re sulted in the establishment of an honorary membership in the krewe, to which the elder and more trans qui! of the citizens aspire. Gold e n Grants pour in, and are correspondingly poured out immediately by the directors of the krew e, who are ever determined that all the magnificence which may hedge a king shall belong to their reigning monarch. A great deal of the gorgeousness of Gasparilla is shielded from the public e y e The coronation ball, the climax of the revels, is attended oniy by the immediate families of krewe members, a limi tation made nec essary by the size of the Tampa Bay Casino, where the annual affair is staged. Out siders who itch for a view of the procee dings itch in vain, unless as sometimes happens a handful of surplus seats i s thrown on the open market at prices to excite the envy of Broadway ticket scalpers. A gala affair, this coronation ball of His Majesty, King Gasparilla. The freebooting fellows of the krewe see to this. In the name of the king they summon a decorator from Chicago, perhaps; a costumer from Philadelphia; an orchestra from New York; and Beauty from everywh ere. It i s a lavi s h gesture and it never costs less than a sum which "five figures" only weakly describes. But his majesty's treas ure chests, however empty the y may becom e today, have the happy faculty of r e pleni shing themselves on the morrow; and year by year the coronation ceremony gains in costliness. And here may b e noted a curious fact, and one which relates to no kingdom under the sun, I think, except the kingdom of Gasparilla. It is that fashion's foibles seriously affect the coronation ceremony. LEGEND of Jose Gasparilla has been trans muted considerably by time's handling. The glorification process which goes on P.ach year in Ta.mpa has succeeded in establishing thP noloriou s old {ree booler as one of the most genial. mildest-mannered men who ever cut a throat or scuttled n ship. But any authentic volume of history's "Tf' ho' s Who" would handle his obituary thus: Jose Caspar-the suffix "illn." probably the XVIJI!h century equiv alent of "sweet papa." being applied b y himself-came out of the Spanish villa{!e of Ponferrada in the province of L e on. His corning out was expedited by the local ronstabular y. along of numerous burro-stealing episodes which Jose was more than suspected of having directed. With a score or more scapegrace companions he made for the seacoast. stole a ship. and anticipating b y a hundred years the advise of Horace Greely, set up a cry of "Westward. Ho!" The rest i s piracya tale of rnurderings. loolings. burnings all showing a comprehensive disregard of !he Ten Commandments, not excluding the more indelicate ones. The coast of Florida. the West Coast around Tampa, was the favorite hunting ground of the prank ful Jose. Tampa it self was periodically pillaged. While the rude forefathers of the hamlet slept, Jose would come down like a wolf on the fold and lea ve a trail of blood and sand and smoking ruin in his wake. Eventually Jose fell into the toils. The good burghers of Tampa town fitted out a ship of vengeance, tracked the corsair through the Flon: da keys to his pirate rendezvous and brought him back in irons. Jose had never given quarter, and he asked for none now. Indeed the story goes that as the gibbet was being erected and he was asked for a farewell thought, some philoso phic utterance that might ring down the a ges, the hardened rogue sneered a surly "Go to Hades!" and adjusted his own noose. He died hard, kicking h ee ls with his throat in the rope. are apprised of success or failure until that tense mom ent when the Royal Chamberlain, holding the gleaming crown of the king in his hand, calls the n e w royalty to the throne. This secrecy never fails to set the final seal of impre ssiv eness to the occasion. At the ceremony las t year when the chamberlain had proclaimed that the n e w king was "James, James of the royal house of Warren," and that his queen was "the lady, the lovely lady"-dramatic pause. Somewhere in the crowded house a woman shrieked softly-"the lovely lady Sara, of the royal house of Kt ller," the storm of applause that went up was half a tribt1te to the popularity of the new rulers, and half the bursting of the flood gates of much pent-up emotion. Mr. Warren and Miss Keller, now the reigning monarchs, will continue to wield the sceptre of piratical power until depo sed by the new rulers who ascend the throne on February 10 of this year. King James will occupy a conspicuous seat on the deck of the pirate craft when it invades Tampa February 9, and will be carried in state through the streets at the head of the parade 'following the invasion. All of South Florida will be mobilized for the parade this year, manifestos from pirate h eadquarters announce. The d evelopment towns around and about Tampa are eage r to join the pageant. Ringling of Sarasota, Elliott of St. Petersburg, and booster committees from Lakeland, Fort Myers and Clearwater have declare d their intentions of joining in the floral pageant. Prizes of doubloons from Uncle Sam's own mint are being dangled before the eyes of prospective entrants as inducements to Edward VII of England was crowned with much the same cere mony that placed the crown upon the pious brow of the first Edward. The ritual, the court costumes, the state robes were doubtlessly pretty much alike in both cases. But the Gasparilla dynasty is annointed with no such hard and fast rules. One year may find king and court garbed in the habilments of the fourteenth Louis of France; the next year the archives of the Moors are ransacked for schemes of color and line. One year Montekeep the picturesque floats up to the standards of past years. From all the towns the bloods are flocking to the Gasparilla colors. The South Florida Fair depends a great deal on the Gasparilla krewe to attract visitors to Tampa during its revels. Gasparilla day at the fair is always the day when all attendance records go crashing. Part of the ceremonies attendant on the surrender of the city-the handing over the keys to the pirate captain by the frocked and hatted mayor of the town, while the movies click tne zuma dictates; the next Mah Jong sways. Last year King Gasparilla XVI a scended the throne in an atmosphere of Egypt and the warm Nile, the hand of King Tut having rested heavily upon the land about that time. The stage setting for this year is still a secret. There is considerable secrecy about a number of things in the realm of Gasparilla. The identities of the newly elected monarchs are never revealed until the actual coronation ceremony is under w ay. How the se cret is kept is an even greater se cret. But it is kept and kept well. Three tried and trusted tellers count the lots scene into celluloid immortality-takes place in front of the main grandstand of the fair, happily jammed to the rafters with the day's visitors. If the krewe helps the fair association, it is equally true that the association has been of no small assistance in a financial way to the krewe. Deficits in the royal coffers always cause a turning of the t piratical gaze to ward the fair's money bags, and the krewe's pleading glances do not go unheeded. This brotherly h elp from the fair asso ciation has spar ed the buccaneer organization the n e cessity of ever curtailing any portions of its revels, despite the inevitable recurrence of periods of depression and certain unescapable lean and hungry years. when the pirates have done with their casting, and these three break the bivalvic record for bland and invincible silence. Not even the candidates thems elves After conquering the forces defendinc the city, the Pirate "Krewe" proceeds up the river to a landinc place. The private fortunes majesty are also and subjected to a severe of his always drain. 28


The annual Gas parilla parade consists of a line of gorgeous floats several miles in length. With all due respect to the essentially democratic institutions of these United States, it must be told that all pirates are not alike in their opportunities to become king of Gasparilla. Royalty is expensive, and only sc ion s of Tampa's wealthier famili es can make the grade. There are state dinners to be given, costly presents to be made to the court, and largess to b e di s tributed among the loyal. A king of Gas parilla must be every inch a king, and niggardliness would detract cubits from any royal stature. The general lavishness of the Gasparilla carnival is carried out, eve n in detail. R esearch work on costumes, arms and accoutrements is carried out to lend every possible touch of verisimilitude to the venture. The picturesque language of t h e period i s also voluntarily reviewed by the swashbucklers, with sometimes surprising results. Many a "Hark'ee, lad!" roars across the decks of t h e invading craft as the bully boys adopt the jargon of older and bloodier days, and timbers are shivere d, daylights blasted, and other amiable cursing indulged in as the lads warm to their work. Pirates all! And they are made to feel so from the moment they are awarded coveted places in the krewe. Witness the certificate of membership cherished by every pirate-a real parchment scro ll done in illuminated characters, all blood 1 e d and gold, reading as follows: THE CAPTAIN'S CAVE OF YE MYSTIC KREWE OF GASP ARILLA P irate "Davey Jones," by royal consent and by virtu e of having displayed the proper piratical tendencies, and having plac ed in hi s majesty's coffers the requisite number of golden doubloons, you are now a d eep-dyed pirate in Ye Mystic Krewe and your number hereafter shall be 99. Signed in blood this 1st day of January, 1925, by Don Thompson, Captain. This Don Thompson, who signs h.imself captain of the krewe, is the hearty who does the real work of organizing the picaroons, mobilizing them on the eve of the invasion, and directing the entire pageant. The captain is elected, like the king, each year, but without any secrecy, because h e must get on the job at once and stay on it early and late. He is the power behind the throne. Sixteen times t h e de scendants of Jose Gaspar have descended upon Tampa. They began it in 1904, but the interlude of the war cause d a break in the continuity. King Gasparill a XVII is to be crowned this year. H is identity is shrouded in t he usual mystery, although h e was e lected, with hi!! qut>en and her maids, on January 12 There is reason to believe that this coronation will be the most brilliant in all the history of his mythic realm. P rogress is often many t hin gs, including dull; but dull ne ss plays no part in the Gasparilla revels, w h e r e the freebooters of the city renew their boyish dreams of piracy on purple seas and touch for a brief hour the garments of Romance and high adventuN; and where the sky is, absolute l y, the lim it. One of the pirate floats Orange G_B/ossoms B y LUCIA CLARK MARKHAM THE air is white with gossamers of dream And delicate vain hopes of girlish brides, The air is steeped with fragrances that stream From flagons of the gods in endless tides. Each blurred and dazzled sense the perfume cloys, And I can see nymph-haunted ilex-glades, Can hear the lyric pipe of pagan joys And the white-whirring feet of bacchic maids. Then strange winds calling from the purple heights Of starry parapets my spirit nears, To waft the odors of undreamed delights, The petaled incense of undying years. 29


A MODERN WIZARD of HOME OWNERSHIP jacksonville's Master Builder and Capitalist Works Miracles in Helping Folks to Own Their Own Homes HIS parents named him Telfair, but if his business a ssociates of the last two score years were given the opportunity to re-christen this successful Floridian, they would probably call him "Playfair," for that's the kind of a citizen Telfair Stockton, prominent realtor, developer and master-builder of Jacksonville really is. It is a record leap from the status of struggling newsboy to d e veloper and owner of mil lion dollar subdivisions, but, notwithstanding, that is the mighty jump which Telfair Stockton made To begin with, sheer grit, tenacity and courage were his only business assets. Today, he could borrow his weight in gold or diamonds, for that matter, at t h e leading banks of northern Florida. It is an interesting yarn -t h i s story of how a poor boy worked his way up the ladder until he now ranks as one of the most successful business men of the Sunny South. The father of Telfair Stockton was a graduate of the West Point Military Academy. During t h e Civil War he served valiantly as a Colonel in the Confederate Army. Financial reverses overtook the Stockton family, subsequently, after the death of the Colonel. Ultimately the mother and nine children came to Jackson-ville from Quincy, Florida, and when they arrived in the Gateway City, the combined exchequer of the newcomers totaled up exactly nil. Telfair was the youngest, but with the energy and aggressiveness which he has displayed from that day to tllis, he soon started a news route, and, in time saved enough money to finance a news stand of his own. Many a youth of those days would have been satisfied with the goodly income which he obtained from the sale. of magazines, newspapers and periodicals. Not so young Stockton. It was back in 1880 when he realized he was not saving enough to get ahead, to make a real start in life. He came to the conclusion that no real success could come without taking chances, so he studied his news stand problem as he since has studied realty problems, and decided never to be without what his customers might ask for. He purchased paper.s from all over the United States, and always could fill the order of every purchaser. Such service was an innovation in those days, and younr.: Stockton saw r e al s uccess crown his efforts for the first time. Ambition had prodded him, however, and 30 "By GEORGE H. DACY T o he began the study of law at night after work. The stage was all set for the industrious n e ws stand owner to mature into an attorney, whe n destiny in the wings shifted the scenery and instead made of him one of the most successful real estate dealers in all Florida. It was the young man's faith in Florida and the future of Jacksonville that was the turning point; He was confident that the Telfair Stockton-a self-made man. realty in his city was selling far below actual values, and that its values were but a fraction of what they would be in future years. But it took money to buy property, and young Stockton determined to abandon his news stand to work in a real estate firm. He became a junior partner in one of the Jacksonville firms, and by working hard in one year was able to buy out his partners, and hang out his personal nameplate. He early learned principles which have stuck with him through the years, and on which his giant interests today are operated. One of them was, "always occupy a ground floor office." Another, "never sell anyone a piece of property unless you are sure it will be profitable for him to purchase it." Yet a third cardinal principle was, "nobody evr goes broke takmg profits." So Telfair Stockton started out into the field, buying and selling real estate in his home city, on a constantly increasing scale. He first broke into the subdivision business as a major operator when he developed the larges t and most populou s section of Jacksonville known as "Springfield." He was se lected as the leader of a forlorn hope The owners of "Springfield" had owned the property for eighteen years. They had never declared a dividend. They were $40,000 in debt. They called in Mr. Stockton, and under his direction the entire property was sold in three years, and paid out the stock at fiv e for one. But-it took him three w eeks to sell the first lot! Those were three trying weeks for Mr. Stockton! And that is only a part of the story. Telfair Stockton has played fair with hundreds of patrons who have dealt with him. He was one of the first men in Florida to the op en-faced policy of providing home se e k e r s with suitable and sati's factory homes on very easy terms. This man Stockton, as a result of h i s personal struggles, well knew the sweetness and melody in those words "Home, sweet home." He r ecruite d the old-fashione d Golden Rule as one of his right hand assistants, and aided thousands of fellowmen whose finances were small, but whose courage was high, to acquire full ownership of c o s y and comfortable homes. Two of the finest realty developments in Jacksonville stand to his credit. One tract of land which n o w consists of 1 9 2 square blocks of residential property in the heart of the city was developed and sold by Mr. Stockton. It was not until 1906 that he began to engage in house construction. Since that time he has erected hundreds of the finest buildings in Jacksonville. He has built and sold five large permanent office buildings which ranged frorh $200,000 to $300,000 in individual value. There was a certain tract of land aggregating 220 acres next door to the fashionable Riverside section of Jacksonville which the owners refused for many years to sell. Finally, when they made up their minds to dispose of the property, values were so high and improvements were so remarkable in that vicinity that it was more than a one million dollar proposition to promote the project. All other realtors steered clear of the property, but Telfair Stockton and his associates purchased it and devel oped it into Avondale-one of the finest subdivisions of the city. At this time Mr. Stockton had arrived. His son, James R. Stockton, was back from the world war, and was assisting his father as right hand man. The senior Stockton had perfected a wonderful organization, successful and accredited in his profession. And yet-when the bottom dropped out of


Examples of the modern Spanish anct Italian type homes in the $1 5 ,000 class built by Mr. Stockton. everything in 1921, when financing was at a standstill and the marke t was as dead as Hector's ghost, Avondale was right in the process of being offered to the public. Complete failure in this project confronted Mr. Stockton. Y e t T elfair Stockton was ready with a coup which has made business history in Jacksonville. The Better Homes Company was organized, and at once, on a dead market, began the construction of beautiful homes for sal e on lots in Avondale. The market changed, under this handling, like magic Five hundred and twenty lots were so ld so rapidly that the enterprise looked like the work of ancient seers. During the last two years, 308 hou,ses which co s t ov e r $2,300,0000 have been built. One house has been fini s h e d every two and one-half days, which is a construction record that eve n makes progressive Florida sit up and take notice. At least threequarters of these houses are of permanent tile and stucco construction, with Spanish design predominating. Seventeen attractive parks, expertly planted and well maintained are a special feature. Telfair Stockton goes the general run of builders in the land of our last frontier one better. H e organize d companies of which he i s president, and the plants operated by them make the brick, interlocking tile and all classes of building tile which he u ses in residential construction, g e n eral building, and se ll s at large ove r the entire South, in a territory from Tennessee to Florida and Louisiana to North Carolina. H e has offices in Atlanta, Columbus, Ga., Chattanooga, T enn., and selling agents in every city of any s ize in this whole territory. Some years ago, he established a brick making plant near Jacksonville on the banks of the beautiful St. Johns river. His plan was to utilize local clay and to manufacture paving blocks which woul d be used in the construction of Florida's first permanent highways. This company was one of t h e only failures registered against Mr. Stockton, owing to the fact that the material was not suitabl e for paving blocks. And, at that, it could hardly be called a failure, for with the initiative for which he has always been noted, Mr. Stockton purchased an interlocking tile process from the inventor, and, almost overnight, converted his brick and paving block plant into a plant for the manufacture of building brick and tile. The Jacksonville factory, although not very large, has been a great success. Its current output is 100 tons per day. The logical result of this initial factory was a second company which Mr. Stockton organized at Columbus, Ga.-the Columbu s Brick and Tile Company. He has more than doubled the output of this plant so that its daily production now totals in excess of 500 tons per day. An outstanding feature of this factory is a tunnel kiln-one of the few in the United States. The raw material i s placed in one end of the mechanical marvel, and fifty-two hours later, the completed building products are delivered at the opposite end of the devic e r eady for the trade The capacity of this remarkable automatic kiln is one car of building tile an hour, in one process At Chattanooga, Tenn., Mr. Stockton's company purchased anothe r plant. This factory utilizes the hard shale of t hat terrain in the manufacture of drain til e and building tile. H e has developed the plant to where the present delivery i s 200 tons daily. If in your ramblings over the length and breadth of Southland's most tropical state, you have ever marveled at the ninety and nine tile roofs which you have seenjust score another bullseye for T elfair Stockton's companies, for they supply approximately eight-tenths of the tile use d in all F lorida as the crown covering for r es idences, hotels, apartments and othe r buildings of permanent construction. During the last thirty months Mr. Stockton has built and sold 105 houses which range d in price from $4,500 to $18,000. None of these structures have been of duplicate design. They have been sola on easy terms which facilitate home owners hip. The homes value d at $4,500 to $8,000 have changed hands on a cash payment of one-tenth and the balance one per c ent a month. The buyers of the higherpriced r es idences have paid on e-fifth cash and the balance one per c ent a month. Latterly, Mr. Stockton negotiated a $600,-000 deal whereby h e s old 158 stucco and metal lath houses in South Jacksonville which were built by a shipbuilding corporation during the world war. One hundred and fifty-eight additional Florida families now own homes as a result of the Stockton business policy which sold these model bungalo ws at lo w price,s and on easy terms. For the b enefit of purchasers who desire to develop homesites with ample gardening facilities under conditions where the suburbanites may a l so maintain poultry and a family cow, Mr. Stockton recently promoted a fifty-five acre development. This tract was divided into lots two-thirds of an acre in area, and sold on easy terms. 31


Thirty-eight lots were s old during the ten months, and ninetee n hou ses are already under construction. All of w hich goes to demonstrate the value of faith and service as assets of the realty business-faith of the buyers in the dealer's integrity and service by the seller to see that all the needs of the purchase r s are eff ici ently cared for. T elfair Stockton was born in Quin cy, Florida, on January 31, 1860, the son of Colonel and Mrs. William T Stockton. He was the youngest of nine children. His father died when he was nine years old, the r esult of paralysis and lung troubles contracted whi le a priso n e r in the hands of the F e d eral troops. He had fought in the battles of Chickamauga and Missionary Ridg e, b eing taken prisoner at the latter battle. He was kept prisone r at Johnson's Island six months afte r Appomattox, and was told that, being born in New J ersey, and having his com mission from W es t Point, "he should have known better" than to fight for the Confederacy. Mr. Stockton was married in 1885 to Miss Florence 0. Fitch of Jacksonville. They have three children, James R. Stockton, vice-president and general manager of Telfair Stockton and Company; Mrs. Frank Rogers, and Telfair Stockton, Jr. The Stocktons live together in an attractive group of homes on the St. Johns River, in the subdivision created and sold by the company just b eyond Riverside in Jack sonville In addition to his long and useful career a s a developing r ealtor Telfair Stockton has found time to give of hi s abil ities in public work. He has bee n Chairman of the Board of Public Works in Jacksonville and has r epresented his county and district in the State Legi slature in both the upper and low e r hous es When he was Chairman of the Board of Public Works in Jacksonville, Springfield Park, the largest and mo s t beautiful of the public grounds in the city, forty-five acres was acquired by the city without cost. The electric light plant, which is the marvel of municipal ownership of the entire country, was enlarg ed an d p I a c e d upon a paying bas is. Many of the homes in the $9,000 to $12,000 class are of the Old English type, others have a touch of Old Spain in their design. ri ght to rais e funds for the construction of the great toll bridge over the St. Johns Riv e r. Also, after years of bitter oppo s ition, h e was l a rgel y instrumental in gaining the p ermits from Washington for the con struction of the bridge at the most advantageous point n ear the cente r of the city. It was T elfair Stockton's idea that the State shou ld advertise itself ov e r the Nation, and this plan has been worked out to where Florida has spent million s and reaped many mo e millions as a result. He has ofte n be e n urged by his friends over the State to become a candidate for governor or for the United States Senate, but h e has f elt that h e could be of more service to Jacks onville and Florida in his capacity as a private citizen, as a developer, and an ardent worker in all that i s for the civic interes t and b etterment of hi s community. As one of the master-builders of Florida, Telfair Stockton has sponsored stability o construction, originality in novel business methods and faithful service as the goals o.f his every-day efforts. Here is a man of extraordinary ideas and ideals who has plucked a numbe r of lost hop es from the flames of destruction and transforme d them into outstanding successe s A s sempiternal momuments to hi s initiative and resourcefulness, thre e of the fines t r es id ential developments in Jacksonville will endure and p erpetuate the far-sighted n ess of their creator to posterity. T elfair Stockton is the sort of a man whom H erbert Hoov e r has r evered in various addresses as one o f America's successful builders who builds so that mankind may benefit b y the structures which he raises. The intangible joy which obtains from knowing that you have aided in making hundreds of American famili es happy, the conviction that you have added to contentment assets of your home municipality, the satisfied f e elin g that y ou have b enefite d your f e llowm e n -these are unbankable r eturns from fair dealing which m e n like T elfair Stockton always can treasure The Jackso nvill e newsboy w ho studied to be a lawyer and by fate's s huffle was shunted into the real estate business i s one of the pionee r s in making Florida what s h e is state which every American aspires some day to visit, a e which is coveted a s a potential hommg heath by nine out of every t e n persons who live in the snowbound North. Nature was kind when she staked out Florida's borders fairly proximate to the equator. Old"Sol" has helped by flooding Florida with. more productive any. other. Jupiter Pluvms mamtams h1s sprmklmg cart in efficient condition and i s generous with rainfall. Jack Fros t fearful of sunburn, stays north of G eorgia's southern boundary most of the time God's gifts to Florida have been legion. A s a le gislator, h e fathered the le gislation which gave Duval County the Hundreds of moderate priced bungalows have been built and sold on the easiest possible But without m e n of vision and t enacious persistency like T e 1 f a i r Stockton to capitalize on Florida's natural advant ages and to develop the s t at e a s agriculture s Ede n and the householder's Utopia, the vast p e n insula betwee n the Atlantic and the Me xican Gul f w o u 1 d s t i 11 b e listed among American asse t s as yet not wholly plumbed. A r ealtor who increases human habitations, who extends municipal limits, who aids p eo pl e of limited finances in home own e r ( Continued on page 88) terms. 32


JOHN RINGLING of SARASOTA THE MAN TO WHOM THE WONDER CITY OWES HER SUDDEN LEAP INTO PROMINENCE JOH N RINGLING has expressed a preference, I understand, not to be known as one of the owners of "the greatest show on earth," but, instead, as John Ringling of Sarasota. But until the last boyhood memocy fades from the minds of men of this present generation, will or no will, he will continue in foremost renown as John Ringling, of that "mighties t aggre gation." Yet--John Ringling of Sarasota: there is a name to charm. For Sarasota, what she is, wonder city she is to become, owes and will owe to John Ringling h e r sudden leap into prominence, unique in the annuls of the country, and her place among the man-made paradises of this earth. It was back in 1912 that Ralph Caples, of Chicago and Sarasota, ran across his friend John Ringling on Broadway in New York. "My friend," said Caples, "how would you like to have a winter retreat on a beautiful bay where it's always summer, with the best fishing and hunting in the world at your door, and a regular botanical garden of flowers all around?" "I'd like it," said John Ring ling-"go on." Caples expatiated. He sang a siren song. An hour later, after an impassioned monologue and three emptied breakers, Caples broke off: "But you ought to come down and see it. You ought to see Sarasota." I will come," said John Ringling. He came, he saw and he was conquered. The moment he clapped eyes on quiescent, lustrous Sarasota Bay he murmured to himself the words of that slogan dear to the hearts of all real estate display-ad writers: "The spot I've been looking for." He bought the spot-one hundred and fifty acres of it, lying along Shell Beach. On the demesne was the house originally built for C. N. Thompson, connected with the Adams Forepaugh Circus. John Ringling hung up his hat and called it home. Then he called in landscape artists to be adjutants to nature, and he made of his winter home at Shell Beach a park of noble pretensions. It was-and is -one of the "show places" of the Florida West Coast. Tomorrow, it will be one of the show places of the world. They are building there now for John Ringling a million-dollar mansion that will rival the Alhambra. The structure is already un.der roof. It will doubtless be known as "the palace of Shell Beach." It has every advantage and every beauty. Mantels, lintels, colonnades-every finishing will be of pure Ferrara marble. For the past seven years this stone has been gathered from Italy. Flanking the house, they are constructing a tiled natatorium, By JENNINGS PERRY after the prototypes at Herculane um and Pompeii. Ruling this pool will b e t ile original figure in rosy marble of September Morn, sculptured for the George Gould estate in New Jersey. Now this mansion is surrounded by as magnificent a grove of palms as ever waved a frond to a passing zephyr. The grounds are as cultured as a princess of the blood royal, and as cool and sweet and verdant and restful as a vale on Calypso's Isle. -That is John Ringling's home at Shell Beach. ONE summer day in February, two years ago, John Ringling sat on hi s veranda and watched the sunset. J.t \ yas one of those warm, langorous days when the body rests in the sweet lassitude of "dolce far niente," and the mind, idly ranging afield, is apt to stumble on strange truths suddenly. Regarding the black bar of Lo n g -John Rinclinc of Sarasota. boat K ey against the irid e scent sky, Ringling's ranging mind stumbled on a vision. The idea flashed into his brain, and h e had it. Longboat-those other green islands out there-join them to the mainland-a great, an incomparable resort, a winter home for thousands in that beauty. "By George," he grinned to himself, 'Til do it!" At that time (I first saw it about chat time myself; and this is how I remember it) Sarasota was as quiet and out-of-theway and self-satisfied a little sea-side town as you could imagine. It had a great future, and a handful of its citizens r e alized it, but for the most it was held that its destiny would unfold itself in due and that nothin g was ev e gained by bnrrying Providence. People came there for the winter, and liked it, and came back next year with a friend. It was growing sturdily, but no one in particular was behind pushing. John Ringling, with. his plan now crystalliz ed quietly set about buying up the property he wanted. The islands came first, naturally. H e bought Longboat Key, W orcester K ey, Sarasota Key, Coon Key offshore i sland north of Big Pass and south of the Longboat inlet came under hi s title. On the mainland he spread his holdings rapidly. In and around Sa1'asota he got hold of r\.oo;;irable a!reagts. All along Sarasota B.ay and Little Sarasota Bay he picked up valuable water-front property -rather, property he intended to make valuable John Ringling now owns thirtysix miles of wate r frontage, on the ocean and bays and lagoons. He has more water-front property than any other individual landowner in Florida. He looked south to where the great trucking and back-country developm ent will take place. And looking, he bought the whole southern end of Sarasota County. He bought 100,000 acres of pine and hammock lands, all fertile and arable; equal of any intensive truck-farming lands in the country, ideal for estates, ideal for the production of food-stuffs for the va s t population Ringling visualizes in his region. In a word, in less than two years John Ringling had tied up about all of Sarasota County h e needed and could get his hands on, and was ready to g e t his gigantic project under way. It will be seen Mr. Ringling is not a consummate altruist. Nobody is. Mr. Ringling is of the type of "clear-headed men of vision" also exemplified in Commodore Vanderbilt and E. L. Doheny. Besides he had capital, reputation and the greatest utilitarian publicity organization in the world. His own financial future now as closely knit with that of Sarasota 33


Painting of Sarasota's business section, Colden Gate Point, and the cause way now under construction to the islands John Ringling is developinl'. as the Siamese twins, Mr. Ringling, at the opportune moment, began to urge in the ear of the nation that it should "spend a summer this winter in Sarasota"-by far the best slogan yet hit upon in a region where slogans and catch phrases grow on the trees. The "greatest show on earth" left its winter quar ters with bales and bales of lithographs proclaiming Sara sota among its hand-bills, with Sarasota placards in its pro grams, its stickers and its news paper advertising. The circus swept around the country sow ing Sarasota's fame over the face of it. The seed fell in good soil, and sprang up. When I returned North in April last year, low rumblings were already sounding from Sarasota to portend the eve of the earthquake. It had got out in Sarasota that something re markable was up-and, pres ently, that John Ringling had "upped" it. Like a lazy stream below a dam quicken-ing at the first wave of the flood, the real estate mart at Sarasota began to strik e a l'apid gait. Fresh reports from the North, and from John Ringling's publicity staff, were like spurs in the flanks of progress Sara sota look ed around, gave a whoop of joy, and ran away with itself. June-July-August: those were hectic months in Sarasota. Realty values ran up like monkeys on a pole. I have heard of one piece of business prop erty in that town that sold for $2 0,000 in the forenoon, chang ed hands three times before 4 o'clock, and rested for the night with a cost value of $80, 000 over its dizzy head. "Look," cried the dealers, "John Ringling is here with his millions. He's underwritte n the future of this whole section with a stream of gold flowing from a cornucopia. Get on the bandwagon. Get on, quick!" it was this: "Gentlemen, it's got to stop," he said. And it did To give this event more in detail, one mus t have the circumstances in mind. Certain Sarasotans had seen the red of gelt and had lost their equilibrium. Consider ing the amazing deals being turned on every side of them, this could hardly be h e ld censurable. Nevertheless, with every body quitting occupations of all kinds to joi n the rush to the Bonanzas of real est\0' \Vinter and wh ere every d,,y is delightful twelve l mOtuhs in t h e For health, for for Sarasora and its s urrQunding countryhave no equal; and for business oppommitr \vekomes you. 1( intercswd in a hQnle here, or a ren1porar y visit, or if you wish tQ en& in a pro1ltahle business, write t.o the SECRETARY OF TH:E C HAMBER OF COMMERCE tate, business flagged, the ma chinery of the town creaked, and what was basically a sound development took on the lugu brious aspect of a boom. John Ringling called a meet ing of a score of the l eading citizens of the town. "Gentlemen," he said, "it's got to stop within thirty-six hours . or I will withdraw my entire investment from the community." Gentlemen, within six hours it stopped. Reports of this star-chamber council leaking out were misin terpreted by members of the Skeptics' society. "John Ring ling is going to pull out," it was whispered. There ensued a fortnight of depressed spirits. The n the astuteness of Ring ling's action was generally per ceived, and Sarasota resumed its happy road, a chastened and a better town. It is needl ess to add, John Ringling never at any time en t ertained the idea of forsaking Sarasota. Prompt decisions of this kind, followed by swift action, are indicative of John Ringling'3 nature. The inception and ma t erialization of the All -Florida Exposition in New York is another, and perhaps a more notable, instance. While visiting the South Flor ida fair at Tampa in 1923, Mr. Ringling was shown over the grounds by P. T. Strieder, general manager of the fair. The sp lendid exhibits of Florida produce arranged by the par ticipating counties impressed him forcibly, aroused in him the showman's instinct. H e remarked to Mr. Strieder: "If the people of New York could see this exhibition it would be a revelation to them." Of course, this wild enthu sias m was salubrious up to a certain point: after that-not so good. At a certain point, 0r a little beyond, John Ringling drew the reins. The way h e did This is the poster used by Ringling C:ircus Publicity Department to attract the Nation's attention to Sarasota. "Well, why not?" "How?" 34


A portion of Sarasota from the air. The business section and municipal pier are seen in the foreground. Mr. Strieder spreads his hands. "You own Madison Square Garden, the best showbouse on earth. We could put over an eyeQpening exposition of Florida and its products there." For a moment Mr. Ringling mused. Then he snapped his fingers. "All right," he said, "it's done." Just like that. Arrangement of the ways and means was a matter of detail. Ringling gave the Garden; the South Florida Fair Association gave the services of Mr. Strieder; counties of Florida to the number of about thirty cooperated, and the Madison Square Garden All-Florida Exposition of February, 1924, was the result. Thousands and thousands of New Yorkers trudged in from the snow and slush of Rroadway and Twenty-fifth street to see what far-famed Sunnyland had to offer. The great building was packed from early to late during the week of the show. Sou venirs of Florida, and oranges and grapefruit were passed out to the throng, and ;ing on, but also because of the greater development its completion will make possible, the interest and attention of Sarasota focusses upon it. Working out from Golden Gate point the rows of pilings are already far extended into Sarasota bay. The bridge. will stretch first to St. Ormand's key, thence to Coon key-to Sarasota key -to Longboat key-to Worcester k ey. Development of these islands is well under way. All will be connected. It was at the Worcester mansion on Worcester key that the late President Warren G. Harding, a personal friend of John Ringling of long and warm standing, was to have been the latter's guest during the winter of 1923-24, with the Ringling yacht at his disposal. In passing, it might be set down, that whenever the Ringling Brothers' circus shows in Washington, box seats are reserved for t'he president's party-and invariably filled. Longboat key, and the lesser key3 to the south with which it will be linked, is the seat of a marvelous property development, now well begun. When the causeway shall have been completed, a 150-foot boulevard will be laid out along the center of Longboat key from horn to horn. To the right and left the whole width of the island will be landscaped for select residential property. In the event the county of Manatee votes bonds for the proposed bridge between Longboat key and Anna Maria key, a shore-line, island drive twenty-five miles in length would be assured between Bradenton and Sarasota. At the southern end of Longboat key foundations are being laid for the new Ritr.-Carlton hotel, to insure the erection of which thirty business men of Sarasota, in the course of one evening, subscribed $220,000 of stock. The Ritz-Carlton Hotel Company, operating the famous system with hostelries in London, Rome, Philadelphia, Atlantic City, etc., made the proposition to Sarasota to build the hotel if the city would underwrite $400,000 of the stock. John Ringling passed over his check for $100,000. Other men in the city came in for the rest. The hotel will be built in three units, each unit comprising 350 rooms. The first unit will be completed and ready for occupancy by December of this year. The architecture will be after the Italian, with roof-gardens, dance pavilions, terraces, open-air dining saloons-all overlooking the quiet blue of Sarasota bay and the tumbling waters of the Gulf of Mexico. (Continued on page 98)


THE GREATEST MEN of FLORIDA HENRY B. PLANT -GENIUS OF THE WEST COAST FOR more than thirty years the Moorish minarets of the Tampa Bay Hotel, rising above the palms and the mighty oaks of Plant Park, have stood as a monument to the memory of Plant, the builder-Plant, the se e r of visions-Plant, the pioneer in the development of this vastly rich and unimaginably fertile region on the verge of the tropics that today is known as the Gulf Coast section of South Florida. For more than three decades those minarets in their bowering leafage have been a sort of trade-mark of Tampa; familiarized in the minds of hundreds of thousands through photographs and drawings and paintings, they have typified Tampa more than any other one thing, just as the vision and:J;he labors of their builder pointed the way"for others who have followed him in the turning of the primeval wilderness of pint!'-and palm and palmetto and funeral cypress into the garden spot of the Western Hemisphere. Today, with the dreams of Henry Bradley Plant nearer to their fulfillment than ever before, with the name of Tampa in the mouths of millions and with the wonders of this glorious Gulf Coast region grown familiar to thousands who a few years ago knew it only as a geogra phical location, it is fitting that Plant should be accorded a high place in the ranks of those who have done much for Florida. It is said that when Mr. Plant had completed the Tampa Bay Hotel, a few years after Henry M. Flagler had built his first great hotel on the East Coast, Mr. Plant had specially en graved an invitation to the builder of the Florida East Coast Railroad to attend the opening ball at the new hotel. According to the story, Mr. Flagler telegraphed back: "Invitation received. Where the hell is the Tampa Bay Hotel?" Mr. Plant's reply was equally laconic. It merely read: "Just follow the crowds." Whether or not this is an anecdote of something that actually occurred, or merely apocryphal makes little difference; it is characteristic of the man. The fact that Henry B Plant's death occurred before the "crowds" his message referred to had really begun turning their footsteps toward Tampa and the Gulf Coast, likewise means little. The invitation and the message testified to the man's faith-a faith that has been and is now being justified in such measure as even he could hardly have dreamed. Henry Bradley Plant, a na tive of Bradford, Connecticut, had begun to make his mark in the country's affairs long years before his eyes were turned, fortuitously, toward 36 By F. H. GLOVER EDITORIAL NOTE-This is the sec ond of a series of life stories of. the men selected by the readers of SUNI LAND Magazine as the "The Greatest Men of Florida"-men who have done the most toward the progress and development of Florida Henry M Flagler was the subject of the first article in our ] anuary number and the life story of Napoleon B. Broward will appear in SUN/LAND for March. Florida. Before the War Between the States he was one of the organizers of the old Adams Express Company, which, with the Wells-Fargo Company in the then new, raw West, was beginning to build the n etwork of commercial and mercantile communica tion that in later years grew into the greatest interlinking system of its kind in the world. But the internecine strife Henry Bradley Plant. that r ent the South and North for fou1 long and terrible years shattered the sys tem, as it appeared; of course, no com munication existed between the sections, and Mr. Plant's labors, as were those of everyone else in the nation, were turned in other directions. With the end of the war the whole coun try took up the task of rehabilitating itself. Southern railroads were little more than masses of junk. Henry B. Plant, with Colonel Henry S. Haines, of Savannah, un dertook the herculean labor of placing them again on their feet. Colonel Haines had been one of the foremost officers in General Robert E. Lee's transportation system, and. with Mr. Plant, he was largely instrumental in rebuilding the lines that the havoc of war had practically destroyed. During the years immediately following the clsoe of the war Mr. Plant and associate s acquired control of the old Charleston and Savannah Railroad; the Savannah, Florida and Western, at that time extending to Jacksonville by way of Live Oak; the Florida Central and Peninsular Railroad, and one or two other rail lines extending into Georgia and Alabama. As the direct result of Mr. Plant's genius as a railroad builder, all of these line s were rehabilitated within a re-markably short period, proving of incalculable aid in the physical, agricultural and financial recuperation of the South and the Southeast. Early in this period of his post bellum activities Mr. Plant al s o found time to lay the groundwork and complete the preliminary organization of the Southern Express Company, becoming the first presi dent of the company-a post which he held for many years -and one of its largest stock holders. It is strange how apparent chance enters into the livea of men, altering their purposes or giving new directions to them. But is it chance, or is it all a part of a Great Plan, a Great Design? Who can say? If it is chance, just a blind, unpurposed "happen-so" then the affairs of the world, since time began, have largely been ruled by chance; and that is an admission not easily made, any more than one may easily admit that the sweep of the universe, the rise and fall of the tides, the succession of the seasons, are matters of chance. However it may be, chance or design, in the early part of 1882, brought Henry B. Plant in contact with J. E. Ingraham, then president of a company that projected the building of a railroad from Sanford, by way of Winter Park, to Orlando and ultimately i n t e n d e d to penetrate to Tampa, then only a village.


Moorish minarets of the Tampa Bay Hote l rise above the palms and mighty oaks in Plant Park. I3ut on this Mr. Ingraham himself may b e q uoted. The form e r president of the South Florida Railroad, later Flagler's chief lieutenant, told of his chance meeting with Pant and its outcome, as follows: "Early in 1882 Mr. Plant and several of h i s associates, including so m e of the most important business men of the United States, built the Waycross Short Line, from Waycross, Georgia, to Jac k so n v ille, very materially shortening the time from New York to Jackson v ill e. Mr. Plant's associates in this included Henry Walters, B F Newcom e r of Baltimore, Albert Jenkins of Wilmington, D elaware ; Judge H enry Chis holm of Savannah, Morris K Jessup of New York, H enry Sanford of New York, t h e n president of the Adams Express Com pany, all of whom were interested in the various enterprises of Mr. Plant. "At thi s time the writer (J. E. Ingraham) was president of the South Florida Railroad, a n ewspaper railroad' owned by R. M. Pulsifer and Company, owne r s and edito10s of the old Bos-ton Herald. The road extended from San-ford by way of Winter Park to Orlando; it was under construc tion and n early com pleted to Kissimmee, and was projected to Tampa. "About this time I was walking on I3ay street, in Jacksonville with General Sanford, when he remarke d to me: 'Do you see the elderly gentleman on the other side of the street-the one wearing the long black broadcloth coat and .!ilk hat? Tha t is a man whom I think yo u ought to know. He i s Henry B. Plant, president of the Savannah, Florida and Western Railway Company, with whom I trave led on my last trip down from New York.' "After saying that I should like to meet Mr. Plant, I was introduced to him. He greeted me with: building a railroad from Sanford to somewhere i n the south of Florida?' "'Yes, Mr. Plant,' I replie d, 'we have a little narrow-gauge railroad down there and we feel quite proud of it. We expect to open that railroad to Kissimmee shortly -some time early next week-and I should be more than glad to have you and your friends come down and be our guests at the opening.' "Mr. Plant told me of his purchase of a steamer, the 'Henry B Plant,' and his plan of running it, under command of Captain Jim Fitzgerald, to Sanford. Immediately I asked him for a connection for our road, such as we had with the DeBarry line three days a week, saying I would like to have Mr. Plant's best connection for alternate days. H e agreed to this request and also said he would join our party on the initial trip over the new road. Inquiring how many we could take care of, I told him to bring as many as he wished, and that a special train woul

Mr. Plant built. the nucleus of the Bellevue Hotel at Belleair over thirty years ago. ary, 1884, the South Florida Railroad was opened to Tampa. Governor Bloxham and his entire cabinet, with their families, were among the guests of the company and were present at hte driving of the last spike." Thus the casual fact of the presence of Henry B. Plant and Mr. Ingraham in Jack sonville on the same day; the chance that took them both along the same street at the same time, and the fortuitous circum stances of the presence of a mutual friend, led to the focussing of Mr. Plant's interest on the then almost unknown Gulf Coast of South Florida-an interest that was main tained and intensified until the time of his death. But who shall say that it was blind chance? Who can doubt that it was the working of some sort of definite plan? The section with which the name of Henry B. Plant is so prominently identified was ripe for at least preliminary development. The railroad that was needed to bring that de velopment about was built, opening for the first time a region that needed only to be known to be appreciated. That this was true is evidenced by the fact, a matter of record, that in the first eighteen months of operation of that first railroad to Tampa, more than 45,000 persons were brought into the newly opened territory, first comers of that tide of emigration from the North and East that never has ceased from that day to this. Not long after the compl etion of the railroad, now known as the Atlantic Coast Line, Mr. Plant establishe d the first regular passenger steamer ser ;rice, known then as the Plant Line, and carrying that name for many years, between Tampa, Key West and Ha vana. As a part of that operation the railroad was extended from Tampa to Port Tampa, a distance of about ten miles. Tampa had no deep-water chan nel from the Gulf at that time; indeed, it was many years later that the fir s t de ep-water channel to the head of Hillsborough Bay and the Hillsborough River was dredged. M e anwhile, Port Tampa was really the port of Tampa, into and out of which sailed prac tically all of the water borne traffic of the city that was beginning to shed Plant Park its fledgling pinfeathers and assume the airs and importance of a modern city. There were yet no paved streets; there were sidewalks of planks on Franklin street; in other parts of the Tampa of that day the streets and the footways were sand. An ancident wooden bridge spanned the 1iver at Lafayette street, displaying signs at each end, "Walk Your Horses." The section that is now Hyde Park was an almost un charted wilderness, cattle paths winding i n and out among the woods and through the palmettoes. Along the bay shore a few hardy pioneers had built homes, and they were real pioneers, too, with few followers for years. Then Henry Plant decided to build his Tampa Bay Hotel. A big, rambling hostelry had been built meanwhile at Belleair, the nucleus of the present Bellevue Hotel that is the winter Mecca of hundreds of northerners fleeing the blizzards and rigors of New England or the Middle West. When Mr. Plant an nounced his purpose of building a hotel of at least three hundred rooms, and of lo cating it on the west bank of the Hills borough River, there were none who did not hoot the idea. They said Plant was crazy; such a palace as he planned could not be built in the wilderness that was Hyde Park thirty-odd years ago; even if it were built, nobody would patronize it and servants would not remain there. There w ere just a few of the objections voiced by the doubt ing Thomases of that day-the ones who could not visualize a Tampa of even 10,000 population in the next fifty years; the ones to whom the thing that never had been done before was impossible ever to accom plish But Plant moved right on with his plans. He had acquired all the land he needed. Part of it is the Plant Park of today, declared to be one of the finest tropical parks to be found anywhere, and without doubt the finest kind of its kind in the United States. Another part is Plant Field, location of the great South Florida Pair. The remainder of the former Plant holdings in the Hyde Park section has long since passed into other ownership and is today built up in handsome homes and business structures. "Plant's Folly," as the new hotel was called-and how many projects, dubbed "follies," have remained to prove the folly of those who so named them-assumed form. A huge pile of brick and mortar, above which rose half a dozen Moorish minarets, the pictures of which against the Florida sky have familiarize d countless thousands in all parts of the world with the name of Tampa as no other one thing has done, grew in the beginnings of Plant Park. Henry Plant and Mrs. Plant scoure d the New World and the Old World for furnish ings and objects of art with which to deco-rate the hotel. No comis declared to be the finest tropical park in the United Stetas. plete catalogue of these furnishings ever was made; many of them, the rarest and best, have been re moved from time to time, either by the Plant heirs or through othe r agencies. But enough r emains t o show the scale of magnifi cence on which the Tamna Bay Hotel was originally beautified. An authenti cated Louis XIV table; a genuine Marie Antoinette chiffonier; bronzes from the ateliers, of world fame d sculptors; paintings that were the work of equally famous artists; rugs from Persia and Turkey and the far corners of the world-all these and many more were gathered together by the Plants and strewn through the lounge and the corri dors, the music rooms and


the dining rooms o the hotel. At this time many of the objects of a r t that guests observe care l ess ly would be prized specimens in any metropolitan art muse um, even though most of the "cream" of this coll e ction unique for the ev ery-day u se of any hote l, has b ee n skimmed. hotel and othe r build ings and the park in which they stand are cons ervatively value d at more than five mil lion dollars so has the wisdom of "Plant's Folly" been demonstrated. M e a n w h i I e Mr. The opening of the Tampa Bay H o t e I was an event in the history of Tampa. Notables of Florida, of New York, Washington, Boston, Phila de lphia, Savannah, Atlanta, N e w Or leans, and even from Visitors from the middle states e-njoy cxamin:n2 the yachts which tie up at Plant Park Plant's activities were not confined to the building of a hotel. At the Paris exposi tion h e p ersonally represented the South !!'lorida Railroad, and the exhibit of Florida products which h e asse mbled and displayed at the exposition was the first of its kind the state ever England and France, made up the throng that inspscted the majes tic pil e on that oc casion. Special trains w ere run to Tampa to bring Mr. Plant's invited gues ts. Henry Flagler, doing the same work for Florida's East Coast that Mr. Plant was doing for the Gulf Section of the state, was among the guests, and the dinner that was served on that occasion perhaps never has been exce lled for variety and for sybaritic luxury in the South. Bands brought from the North to play during the day and evening, and the feasting, dancing and revelry continu e d until the rays of the rising sun dimmed the lights from hundreds of candl e s and lamps in the candelabra and s conc es throughout the imm e ns e structure. A list of those who at one time or another have made the Tampa Bay Hotel their abiding place for a day or a week, a month or a season, would include names that stand out in the history of world events. General Shafter, commanding the American troops that camped in Tampa prior to their departure for Cuba in the Spanish-Ame rican war, was a g u es t of the hotel. So was Theodore Roosevelt, colonel of the famous Rou g h Rid e r s. So also was L eonard Wood, then a major in Roo sevelt's regiment and later a major general in the United States army. D ip lomats of a dozen countries; kings of the world of finance; men and women whose names are or were prominent in the Blue Book of so ciety; explorers; men who have hunted big game in every out-of-the-way nook on the glob e ; all these and untold others have at on e time or another made the Tampa Bay Hotel their home for longer or briefer stays. And many are the tales the old rooms could tell, if walls had ears and tongues, of the revelry, the intriguings, the plannings and plottings, the ambitious schemes that have take n plac e in the old, massive pile of l\L orish architecture. Today "Plant, oily," as it once was called, is the pru;Jt!rty of the city of Tampa, the building and the park in which it stands, together with Plant Field, having been sold to the city scvt'ral years after the death Thi s fountain is dedicated to Mr. Plant of Mr. Plant. Built and furnis hed at a cost said to have been more than a million and a half of dollars the city acquired the entire property, excepting only some of the art objects r e moved after Mr. Plant's death, for a littl e more than $100,000. Today the had made. In com pleteness and in the interest of its innumerable items, that exhibit remains today the finest the state eve r has made at an international exposition. Despit e these and other activities, Mr. Plant continued to build railroads in South Florida. The old Jacksonville, Tampa, and Key West Railroad had gradually been extended, first to Palatka, then on to Sanford, where it connected with the South Florida Railroad, and it was bought by Mr. Plant and his associates and made a part of the growing sys tem. A little later he bought the South Florida Railroad's line from Palatka to Brooksville; still later he acquired the Sanford and St. Petersburg Railroad, extending from Sanford by a northern route to the growing city at the tip of the Pinellas p e ninsula. In 1884, Mr. Plant ex t ended the South Florida Railroad fr: Jm P emberton Ferry by way of Dad e City and Lake l and to Bartow, the road connecting with the old Florida Southern railroad at P emberton Ferry, now known as Trilby. In August of 1886 all of the railroad lin es in the southern territory or the territory lying south of the Ohio River and east of the Mississippi River were changed from the old 5 feet 2 inches standard gauge to the new standard gauge of 4 f ee t 8% inches. At this time the South Florida Railroad changed from three feet, narrow gauge, to the new standard gauge, and through Pullman cars were then run from New York to Tampa and Port Tampa. This was the first through ser vice in Florida, and the arrival of the first train direct from New York was another occasion for reJOicmg in Tampa. It was a year later that the standard line was built to Port Tampa, where Mr. Plant establish ed immense wharves with a berthing capacity of twenty-six steamships at once. At the same (Continued on Page 98) Another view of the Bellevue Hotel, the most aristocratic hotel on Florida's West Coast 39'


1 -SJ<; VERA L thou sand p e opl e were g athe r e d a t Forty-sixth Stree t a n d Broadway, on a Sunda y e v ening slightly more tha n two years It was about 9 : 3 0 o'clo c k, and the com p e IIi n g attraction was "T h e Ange l of Broad way. She stood on the t;t e ps of the Gaiety theatre a s lend er, f air-haired girl in the uniform of a cap tain o f t h e Salvation Army. "I'll t e ll the old old story, of J es us a nd his glory, of J esus and hi s love;" she sang. Many v oices tool\: up the hymn in the audience that blocked the street to hear the famous Rheba Crawford. An officer, pompous in hi s blue and bras s, wedged through the c r owd and addressed the girl. "You'll have to stop this." The girl look e d at him in amaze-ment. "I r efuse to stop," she said q ui etly. "I've a permit to hold a meeting here." But h e would not listen. The girl tried to s il ence him. "Wait till the song is ov er," she pl' eaded. "You're creating a di sturbance muttered the offic e r "Come along." She r efuse d H e grasped her right arm. "Come along!" he ordered. He dragged her afte r him. The crowd saw what w ent on. In an instant a wave of anger swept over the peaceful assembly. Growls and threats w ere h eard. Physical violence toward the officer was hinte d broadly. Offi ce r Taylor bl e w hi s whistl e His partne r cam e up on the run. He grasped the g irl's l eft arm and they mo v ed off with c10 From BROADWAY How The nru!Ingel of 13roadway" h e r Sh e c alled bac k : Li e u t e n ant, don't stop the m eeting. Ke e p on singing." The offic e r s w e r e confuse d and d id a fooli s h thing. They starte d to the Forty-e i ghth Street s t ation with the girl between the m, and the y w ent up Broadway in s t ead of g oin g around by Eighth avenue. A howling, ragin g mob swarmed afte r them, ye llin g : Kill 'em!" "Break the bull s n e ck s "Take her away from 'em!" Offic e r Taylor and hi s companion dre w their guns. Th e g irl appeal e d to the crowd Aa Rheba Crawford appeared when she was heralded throughout the nation as "The Anael of Broadway" to follow quietly. But the crowd was mad clean through and growing. Up Broadway they stormed, and down Iforty-eighth street to the precinct\ station. The last few steps the officers and their charge made on the run. The crowd came after them. In through the doors, around the desk, up to the Sergeant, yelling, threatening, protesting. Orders were given and the door was shut. The mob howled outside. Someone threw a missle that broke a pane of glass in the door, and quicldy the reserves were B y AD A I R call e J out, t h e a n g r y crowd drive n back and a de a d l in e es t a bl is h e d -2-That di sagreeable i ncid ent brought to a close Rheba Crawford's g r eat work as the "Ange l of Broadway." It wa.s the turning point in the life of the bright Salvation lassi e who mothe r e d the p e ople of New York's theatrical district. Directly, or indirectly it i s r espons ible for h e r happines s now a s the wife of J. Harold Sommers, publis h er, with a b eautiful little Spanis h home a t Shore Acre s, St. P etersburg; with "Kubbie", h e r magnificent polic e do g and a garde n where the hands that onc e spread a benediction over N e w York multitude s now busy the m se lves with the care of growing pansies and pinks and peppers. That startling Octobe r night of h e r arrest robbe d N e w York of one of the loveliest and most app ealing characters that ever swept across the horizon, and cause d Rheba Crawford to come to St. Petersburg, to b e com e the Sunshine girl. Of course everyone rem embers how, led by George M. Cohan, the friends of


to SUN I LAND CJlecame The Sunshine (}irl JENNINGS Rheba Crawford in the White Light district rushed to her aid after her arrest. How her trial in Magistrate Oberwager's court next morning drew more cel ebrities than the opening night of a Broadway production. How the magistrate reprimanded Officer Taylor bitterly, and sug gested he go and hale every preache r in N ew York to his court to be tried with Rheba Crawford. How, afterward, when t he Salvation Army, alarmed by the publicity which seemed to focus upon their fair young captain as if attracted by a magnetic force, had forbidden her to hold further meetings on the streets, Lee and J. J. Shubert immediately offered her the use of the Winter Garden; the Selwyns, their S e lwyn theatre and the Harris interests, the Hudson. "But I was tired, and I wanted to go home and see my father," says Rh eba Craw ford Somme r s "I wanted to go out to San Francisco and be with him. I was tired of all the fuss. I'd never sought publicity. I even refused to g i v e o u t interviews. The newspaper boys seemed to think I was good 'copy' and they wrote about me. Nothing they ever wrote or could have writte n could have been anything but h elpful to the Army's cause." So the Ange l of Broadway went to San Francis co to her father, who is Dean of the Salvation Army Training College for the Western territory. "I loved him better than anyone on this earth," she says, "and I r espect him as I lov e him. H e is a prince among men." Rheba and h e r father have always been pals and companions. They will always be. In San Francis co Captain Craw ford tende r e d her r esignation to the Salvation Army. Off ers of moving picture contracts descend ed upon the "Angel of Broadway" And here is Rheba Crawford Sommers aa the Sunshine Girl. with every mail. Thomas !nee offered her a contract at $20,000 a year, with a share of the gross r eceipts Here again, she deferred to the wishes of her father, and r eturned the contracts with thanks. On January, 1923, she returned to N ew York and finally resigned from the Salvation Army. For eight months she conducted her own ev angelical meetings throughout the country accomplishing noble work. In October, yielding to the entreaties of friends, she came to St. Petersburg to rest, planning to return to New York in a few weeks. A few days after arriving in the "Sunshine City" she chanced to be in front of the World's Series scoreboard. She has forgotten whether the Giants led the Yan-k ee s that day, or the othe r way 'round. Something more important happene d. "Rheba, I want you to meet Harold Sommers," said a friend. "I thought he was the most conc eited man I'd ever seen," she remembers of that first encounter with her future hus band. N evertheless, in the days that followed, she saw more and :more of him-and her opinion altered. It was not long be-fore she decided not to return to New York so hastily. -3-This was not Rheba Crawford's first visit to St. Petersburg. Ten years before, in company with her father, then supervisor of the Southeastern district, she came to St. Petersburg and stayed four days. "I was impressed with it then," she recalls. "I have always loved Floridasince I first cam e here-with its flowers and the smiling sun, and the blue, blue waters marching up to its beaches, curving and white as sugar, and with the green, green jungle coming down behind. Five years later, and a full-fledged lieutenant in the Army, she was assigned to St. Petersburg with a corps of workers For one year she was in charge of Salvation Army work there, during which time sh e was elevated to a captaincy. A Miss Batts, one of her assistants at that p e riod, is now captain of the Army corps at St. Petersburg. The United States was in the midst of the World War. Captain Crawford had already made an enviable record for herself, and had gained great popularity. At the reques t of the government she was reli eve d of her charge at St. Petersburg 41


and appointed to special duty as sp eake r in the war loan drive s in Eastern Cities. B e c a u s e of h e r natural brillianc e and b eauty, she found herself in demand for every kind of activity. Three -minute talks at the theat res, she liked that best, for the Ange l of Broadway was not given her souoriquet for nothing. Sh e has always l e t h e r heart go toward theatrical people, and it is only the truth to say that the "profession" had lon g ago take n h e r to its bosom. In addition to her ap p earances in the interes t of the loan driv es, she found time to sit for sev eral portraits at the r e que s t of noted artists. 'l'h es e portraits w e r e use d in war poste rs, famous a t the period, and for magazine cov ers all ov e r the land. All through, and to the end of the war, Captain Crawford was continuously engage d in the service of her country. Afte r the armistice she was assigned to headquar-. ters work in N e w York. For a p enod of several months she edited the Army's magazine for childre n. . But Rheba Crawford was hidmg her light unde r a bushel. Sh e knew she could do more actual good on the streets, and back to the went going into the theatre district. Her ;weet face framed in the stiff Salvation army poke bonnet, was hailed with joy by hundre ds of her "pe ople," fr?m the t e n e m ent stoop to the areaway outside the stage door. H e r district produced a revenue which enabled over $1,000 per w ee k to b e used in charity work. Captain Crawford's work, aide d by h e r already great personal throve and grew in r e nown. Colummsts and ture writers for the big Manhattan daihes were attracte d by her colorful character, and restless, enthusiastic energy. Soon scarcely a day passed that her name her d eeds were not chromcled affecb?n ately in the news One mornmg a columnist whose r e flectiOns thousands of New defe r their breakfast coffee to r e ad referre d to Captain Crawford as "the Ay{gel of Broadway." The title fitted, and wail taken up. Dub be d thus, by this gratutous the Salvation Army girl became familiarly known not only to New York, but to the whole country as "the Ange l of Broadway," and though now, a thousand mil es from the glare ar:d glitter of the world's stupendou s j ewel-box-Times Square-she may abid e qui etly and happily, as Mrs. J Harold Sommers, of St. P et ersburg, Broadway rem embers, and will long continue to r em e mber, Rheba Crawford, the Ange l of the Gaiety steps. -4-Before Rh eba Crawford and J Harold Somm ers m e t in front of the world's s eries scoreboard in St. Petersburg in the autumn of 1923 it had b ee n Captain Crawford's plan to to New York with the New Year. The New Y ear came-and went, and on January 15, 1924, Miss Crawford opened h e r undenominational evangelistic tent tabernac l e in St. Petersburg. On Tues days, Thursdays, Fridays and Sundays she conducted services. On Mondays, Wednesdays and Saturdays, it may have been she saw a good deal of J. Harold Somme rs. At any rate, she recalls today, she thought a good d eal of him, and she had good coun-42 Mr. and Mrs. J. Harold Sommers. sel from him in difficult days tv comt. For trouble clouds again lowere d. "I know I'm not a stormy petrel," she protests, "but thing5 are always happening to me in the most unaccountable fashion." This time it was the St. P etersburg fir e regulations "the angel" found invoked against her. Some said h e r tent was not fire-proof; it should have an asbestos top. They ordered her to me etings in it. And again, somebody had poked the hornet's bag. Thousands of Mis s Crawford's congregation gathered at the Al exander hotel and marched down Central avenue in the rain to the City Hall, where they d emanded justice for their pastor -their "Angel." At their head went Jack Taylor, developer of Pasadena. The t ent tabernacle had been put up on a lot given b y him. The demonstration sought justice and obtained it. Chi e f of Police Coslick told Mis s Crawford to go ahead with h e r m eetings. She went ahead and her people came back to her tent. And, the while, not conspicuous, but actually on the side-lines, J. Harold Somme r s watched with tender regard, gave good counsel, and forebore not to put in a good word for himself; for, as yet, nothing was certain. But things were marching bravely on to the climax. -5-Followed p eaceful, fleet-footed days of happy inde cision for the forme r Salvation Army girl; days borne along on a warm, Lethean wave of time, with underneath a bright, quickening subcurrent of emotion. Mornings of whispering promise, with silver sunrises out of the tinted mirror of Old Tampa Bay, evenings of flaming sun-sets in the red, yawning Gulf, beyond the silhouetted palm-p eo pl e of the off-shore keys; nights when the adopted "Sunshine Girl" looked up at the full Florida moon to commune and projected her dreams on this p e r fumed and balmy air. Rheba Crawford's life with the Salvation Army had been sweet to her, i n its day. But it has been the 1ife of an Arab. Always on the m o v e. She had n e v e r k n o w n a h o m e. She k n e w peace, now, and gladly. Rheba Crawford w a s born into the Salvation Army. Across the background of its work and purpose her whole life has b ee n liv ed She was born in a little town in Wiscon sin, where her father, the n an adjutant, was stationed for a time. Up and down the nation h e r childhood was spent, crisscrossing f r o m East to W est, North to Southwherever her fathe r was sent in furtherance of the Army's growth. "This is my earliest m emory of myself," she reminisced just the other day, curled up on a d eep chair and a p earl-plush hassock arranged together cunningly for comfort, in the cool li ving-room of her Spanish type home. "I am a little girl, knee-high, with freckles, and a shaggy tow-head. I'm in the c ente r of a circle of Salvation Army p e ople, in the uniform. The circl e is lit by a gas flare. I am conscious of my father, tall and sedate, near m e standing in the circle. W e a r e on a stree t somewhere, and there is a crowd of street peopl e about,. to our service. I am standing on the drum. pe<;>ple are listening as. I s mg. I'm smgmg with all my childish might:"Jesus died for all the children, all the childre n in the world, Red or yellow, black or white, it does not matter in His sight, J esus died for all the children in the world." And out of her years of itinerant life and her close contact with, and study of every phase of the existence of her fellowm e n in every strata of that exis t e nc e and out of untold thousands of experiences such as these, Rh eba Crawford Sommers has evolved a sweet philosophy of li v ing. And h e r philo s ophy she sums up in this compendium: "Do not see k truth: it is unattainable like justice. In a world none too kind see k happiness ; and the way to that is by h elping. Elbert Hubbard says the same aphorism, in othe r phrasing, ov e r and over. Wis e r m e n have agreed. -6-The time of the fruition of Rheba Crawford's romance planted in the heart of Suniland, was near. Sunday evening, March 1 6 1924, she clo sed her series of m eetings at the tent tabernacle at St. P e t e r sburg, and the curtains were lowere d for the las t time. She bade h e r congregation farewe ll and heard their l ov in g tribute to their "Angel." The n she w ent home to pack. Onl y her secretary, Miss Eleanor Nel son knew what the pages of tomorrow h eld-and secre t a ri es as their title implie s are mum as sphinxes At thi s time Harold Somme r s was at Macon, Ga., presiding at a district Rotary conference Early Monday morning accompanied onl y by h e r secretary, Mi ss Crawford climb ed into h e r car and set out for Jack(Continued on 92)


IF ANY of you sweet sisters think you can g e t a looks e e into Paradise from the punctured side of a hotel switch board just shift places with me for a day or two. I'll tell the world it's no fun sitting before a slab of brunette Swiss cheese manipulating plugs to the tune of a buzzer and injecting a quart of honey into every word you utter into the transmitter. But, creeping crocodiles, we girls must live, love and linger a while. So as long as Messrs. Bell and Cumberland keep on doing business from the same stand, telephone operating looks like the best bet t c m e I don't suppose you know who I am, al though you've chinned with me hundreds of times. For your benefit I'll give myl"elf the once over from hey to zed and I'll do it strictly according to Doyle-like they do in the employment agencies There's a joke, incidentally, packed in that term "employment agencies, as you prob ably know if you ever tried to get a job from one of them. Are you ready? If not, let's go. NAME: Katherin Page. But what's i 1 a name? If anybody would call me Katherin I'd get as suspiciou s of him as the old maid does of the stranger who picks up her handkerchief in the train. Mo.;;tly, it's Kitty, Katsy and Kat. The last-named i sn't any aspersion on my dispo sition. OCCUPATION: Switchboard plugge r the Royal Palm. When somebody is any body at all and comes to Florida for the winter h e stops at the Royal Palm-or nowhere. After he is there two hours he begins to find out that the r e's more p:tlms in the house than any house he has eve r been in. And when I say palms I m ean the human kind, not the vegetable. APPEARANCE: Just tall enough to kiss a man without having to strain the tendons in my ankles standing on tip-toe or make him twist his neck into a siphon getting down to my cubid's bow. A blonde-nat-HART and FLOWERS Introducing KITTY PAGE of the n Voicewith-the-Smile" Sisterhood By 0. FOERSTER SCHULLY Photographic ll/ustratio11 s by B l ak_eslee-Kiint7vorth ural, s'help me Hannah! Slim enough to wear a silk sweater without having the old mom mers make funny noises with their tongues and rounded enough to wear decollette without being ashamed of my collar bones and shoulder blades. Nifty? Well, I'm not one to throw posies at myself but I seem to remember a bird or two who would have been will ing to sing "Good-bye Boys" if I'd have agreed to sit across from him at the breakfast table morning after morning. FAMILY: None that I can think of. When I see the mothers of some girls, I often wish mine had lived so I could have known her. But we can't have everything. I was raised by an aunt who was glad enough to get rid of me as soon as I was able to do my own scratching. The compliment was mutual. W e ll, after serving the usual apprentice ship, I landed a job in the Royal Palm. It isn't a sinecure, by far, but the hush money they give me for holding down the board well pays for the grief that goes with it. The second day I'm on duty a bimbo wanders up to my counter and fixes me with his fishy eye. "I beg your pardon," he says, not at all like an inveterate masher, "but have you ever seen me before?" I gave him the double-o, casually, then jumped from my chair. "Boob McNut !" I cried jubilantly. "When did you get in from the Funny Paper?" "I'm s erious," he comes back at me. "Have you ever seen me before?" "Brother, your form is rotten," I reprimand him. "The way you should put it i s : 'You ought to b e ashamed of yourself for blowing Atlantic City last summer without telling m e good-bye'." "Lissen, girlie," h e says, "I'm not trying to make you. If you w ere in Atlantic City las t summer -1 hope you had a good time. But as far as I was conc erned, I wasn't there. S e e if you can't behave yourself for a minute and answer my question: Did you ever see me before?" "All right, I answe r s giving in. "I bite. What's the answer?" "It's not a joke and I haven't any game. Here's the up and down of it. Somewh ere about the middle of 1918 they got me--" Who got you?" I asks. "The y did," he replies. "The boys who make our toys and novelties-the Ger mans." "Oh," I cries light dawning on me at last. "You're a war hero. "If I was a hero, I don't remember any thing about it. That's the whole trouble I don't remember a thing. My mind's gone flooey. I don't even remember my name. That's why I wanted to know if you ever saw me before." I gave the poor f e llow another look. "Sorry," I tells him. "The fiz don't register." "I was afraid of that," he says downcast. "I wouldn't be so eager to learn my identity if it wasn't for that name tli.ey've tacked onto me. You see, when I come outa my coma in the base hospital a doctor was standing over me. 'What's your name?' he asks. I'm a bit giddy in the coco and my tongue is about a half-inch thicker than the china they use in a third-rate hash foundry. I could no more remember my name than I could remember who won the world's series in 1910 but I tried to answer the medico. 'Bias Glinky,' I says. 'All right, Bias,' he answers, patting me on my shoulder, 'we'll have you as good as new in a week.' He's a liar; I'm not well yet. But the name stuck. Now I ask you, in perfect honesty, do you think anybodyanybody, mind you could possibly be christened with a monicker like Bla3 Glinky?" "Not unless his folks had it in for him," I admits. "I've thought of that," he remarks seriously. "No, it can't be. I can't imagine a grudge serious enough to merit a name like-Bias Glinky. And it brings me a lotta grie f in my profession, too." "What's that?" I a s k s him. "Real estate sal esman," he s ays. "Picture me getting an audie nce with some big bimbo who can afford to pay twenty or thirty grand for a chunk of property and then having to give him my card. It al ways gets a laugh outta themwhen a laugh ain't wante d. In the s elling game, sister, it's sweet and pretty to have a man laugh with you, but wh e n the y start laughing at you it's time to say ta-ta to the commi s h. My buddy's different, though. He could sell land to an angel in heaven." "Meaning of course, he's good.'' I v entures "What title doesn't he giv e when the joint gets raided?" "Hart Hamilton Nelson. How's 'at for a scoop?" demands Bias Glinky, his eyes glittering lik e the ex-Kaiserine's ex-neck lace. It's a pip e to see he's as dippy over this Nelson boy as an elephant is over peanuts-a sorta h ero worship that makes his voice tre mble a little when he s on the subject. "Say, lis sen, girlie, you ought to know him. He wears clothes in a way that would make any Fifth Avenue tailor 4 3


give him a whole wardrobe, gratis, for the privilege of telling his other customers that Hart Nelson patronizes him regularly. And sell! Why, that baby could land an order of ten thousand ear muffs and foot warmers from the royal family of the Zulu kingdom without knowing how to speak a word of Zulueze. Suppose I bring him up and make you acquainted with him, Miss er-" "Kitty Page," I tells him. "But nil on the other proposition." "You'll regret it in your old age," he warns me. "Think of going through life without knowing Hart Nelson! Suffering sweetmeats! That would be a tragedy. Suppose you let me make a date for us." "The wholesale business never did inter est me," I says, politely smothering a yawn. I'm that particular. But the bimbo with a name that sounds like it might mean "How's a boy?" in Scandinavian didn't take a tumble. "We're not in the wholesale business," he comes back at me. "Hart and I work for Mr. Howard C. Morgan, Realtor-not related to J Pierpont, but acts as if he thinks he is." "Well, you and your Hart friend have my sympathy, but not my interest. Sorry but I can't date you boys up. My princely friend, Jimmy the Whale just cabled from Buckingpork Palace for a week of Friday nights." The buzzer starts doing its stuff, so I flop down in my chair and plug up the cavity that needs attention. By the time I've finished with the switch board complication,I glance up and find the Glinky bimbo has taken unto himself the air. Good riddance to bad rubbish, I think. But I'm wrong. That evening when I'm g<;t ting ready to call it a day arid turn the works over to the frizzly haired tabby who fol lows me on a messenger comes staggering up with a bas ket of posies. They're for me and when I open up the box I find a card with "Hart Hamil ton Nelson" written on it hang ing froin the smartest bunch of posies that I ever laid my eyes on. Of course, I got sorer than an absessed tooth getting flowers from an absolute stranger. Of courselike fun I did! Lissen sisters, al though I wouldn't deli?erately dig for the finest ammal coat m creation, my motto has always been: It's not what you accept but what you put out that counts. So, if you know any Johnnies who are delirious enough to want to send little Kitty Page anything from books to bracelets and from candy to candelabra, tell them the address is Switchboard, Royal Palm Hotel-then sit back and watch them get disappointed about the returns on their investment. Well, and so it came to pass, as they say at the card tables, that no sooner did I hit my slab of punctured bakelite the next morning than the florist's hurry boy entered the scene with a flock of violets by a string. Again, they were for me and again Hart Hamilton Nelson had done the honors. If it doesn't get my angora, it certainly starts me wondering what this magump's game is. But I charge the violets off to profit and loss-especially profit--and put in a good day for the management. The day passes without Mr. Bias Glinky of Mr. Hart Hamilton Nelson putting in an appearance. This flower game of theirs starts to give me the sort of feeling you get at the flicker show towards the end of an exciting serial just before they flash 44 on the screen "To be continued next week." The what's-gonna-happen-next feeling b e gan to grow on me. Glinky was certainly a queer fish and if his friend Nelson was anything like him, which it was extremely possible that he might b e I didn' t know what to expect from them, individually and jointly. Sizing the situation up from every angle it began to look lik e I had pulled a boner accepting that first swarm of posies from the absent admirer. By the time evening came, though, my spirits had climbed back to normal and Kitty Page was herself again. But just as the frizzly haired tabby checked in to relieve me, up comes the flower boy with another box of roses. This was too much ---... "Si&"n off," said Hart quickly. for a poor woiking girl; so I grabbed hold of the telephone directory, plugged up for Howard C. Morgan's office and called for the Nelson bimbo. Soon I hear a well modulated voice on the wire. "This is Miss Page," I says in a five-below-zero tone "Yes, Miss Page?" he answers quietly. "What may we do for you?" That "we" stuff was all that I needed to set fire to my temper. "You and that Glinky nit-wit have done about all that you ever will do," I cries. "I want you both to understand that I'm a respectable girl and if anybody tries to get brisk with me I have a friend to two who won't need a second invitation to burst them in the eye. One bunch of posies mighta been all right. We'll let that pass and thanks. But when there's a third alarm inside of twenty-four hours it's time for you and him to lay off that repeat habit. What do you think I am? A corpse? If there are any more of--" "Sign off," he says quickly when I'm getting weak on breath. "Suppose you check back to the beginning and let me know what you're talking about." "Be yourself," I tell him. "The game is up; everything is discovered. That inno cent air sure won't help. I know you did it and you know I know you did it. And what's more, I know you know I know you did it. Otherwise, why the card. I didn't ring you up to hold a conversation; all I wanted to tell you was to lay off that floral stuff. It don't help my reputation as a pure, sweet little hello-girl any too much." "Maybe if I kne w who you are w e might be able to get to some basis of understanding," he suggests. "That line would pull down the house. Or maybe you're the floral pay master for a whole slew of frails and don't know which one i s razz ing you. I told you my name; that ought to be enough. "But it isn't," he ins i sted. "Miss Page is a pretty name, but doesn't register anything in my young life. P erhaps, if you'd tell me more about yourself-where I met you and the nature of my offense-why, I might be in a position to apologize." "Ask Bias, he knows," I come back at him and break the switchboard connection by jerk ing out the plug. The next morning there isn't any flowers waiting for me and what's more, none shows up be fore the sandwiching hour. At about a quarter to noon I see two bimbos headed for my desk and one of them is Bias Glinky. The other one is, judging from Glinky's description of him,. none other than Hart Nelson, himself. When I say that Mons. Glinky didn't exaggerate in the matte r of his friend's appear ance, I speak only the gospel truth. Bias, himself, may have b een a queer looking fish, but the Nelson laddie wasn't. If there i s anything higher than Class A, Hart Hamilton Nelson belonged in it. Turned over to Brad or Dunn street to get a rating for his effect on the eye as other people get a rating for their effect on the mon ey sharks, he'd be listed-as nothing less than AAA-1-and even that wouldn't do him complete justice. However, as soon as they reach my desk, the Nelson eye-smasher gives the signal .to his goofy pard. "Go ahead," he commands, 'fess up to the lady." The outcome of the interview was that Glinky admitted his guilt for the floral offerings. It seems, he dug deep into his re serve stock of shekels and sent me the posies in Nelson's name so that I'd ring up the aforesaid Nelson to thank him. After that, he figures, the date he tried to ar range-and failed-would be only a matter of hours. Some slicker, that bozo Glinkyproving that we all don't wear our brains on our sleeves. The confession over, Nelson tells his self appointed match-maker to take the air, and drags me off to lunch. I say "drags" with the proper reservations. Anyway, I let him think it was that way, since he said I couldn't convince him otherwise that 1 .wasn't still peeved with him because Glinky had tried to smother me with flowers at his expense-nominal, not financial. It would of seem e d narrow-minded for me to keep up


If there is anything higher than Class A, Hart Hamilton Nelson belonged to it. the fracas. And if ever there was a kid who hates to seem narrow-minded, I'm she. Knowing that the surest way to interest a man is to let him talk about himself, I fed Hart Nelson the necessary lines and it wasn't long before I had a whole slew of !acts concerning his past, present and future. One of his present problems was to sell a newly-erected bungalow to Hedda La B e lle the movie queen, who was roosting in our hotel. She had been nibbling at the bait he had been casting out to her but always fought shy of the ultimate proposition. She admitted that she preferred living in a bungalow of her own than living in a hotel with so many palms, but her big argument was that as soon as she finished the picture she was working on, she expected to b e shipped back to New York where they were going to shoot her in a diff erent part, the Nelson wham explained. "She's rotten enough to be shot," I contributes to the conversation. "I hope the part they pick out will disable h e r from shadow acting in the future." "Silly! The shooting will be done with a camera-not with any fire weapons," h e continues. "Besides the part I was talking about don't have anything to do with her anatomy. It's a part in one of those flick e r plays. What makes me sore is that her publicity agent, the day s he look ed over the property with m e, took a whole gallery of stills of her on and about the place and has gone and published them with a Iotta bunk about Miss La B e lle being 'discovered in the intimacy of h e r charming Florida horne! You know the brand of blaa I'm speaking of?" "I know the brand and I saw the series of crimes in particular," I tells him. "I don't blame you for getting hot. 'When I read the stuff I got the idea she owned the property." "Exactly. So did everybody else-who wasn't in the deal." "Who owns the property?" I asks. "Morgan?" "Hardly. Morgan's only the agent," h e r e pli es. "The owner i s Old Man Witherbee. Know him?" "Well enough to make ':a rough guess that he's gonner get about four times the price h e paid for it. That baby is so frugal the only time h e parts with a nickel is when he puts it in a triple-padlocked cell at the bank. Why, h e carries a pair of slugs around with him so that they won't put real silver on his eyes when h e goes to his eternal penalty." "I say you know him!" Hatt Hamilton Nelson exclaims. "But what h a s that got to do with Hedda La Bell e buying the prop erty?" "Nothing much," I replies carelessly. "I was just wondering if Witherbee could sue her for trespassing, or so mething, when s h e claimed, publicly, that the property was hers although it hadn't changed hands, yet." "He might have so m e grounds for a suit," he agrees. "But let's pray that it doesn't occur to him. If it ever did, me and my commission would b e blooer-because that bozo would magnify his damages a million times and run chances of winning the suit and keeping the property at the same time. Give him the slightest excu se for dragging it into the courts and he'll do it. And then, I'll b e flying higher than a kite." He wouldn't--not the way my thoughts w ere running. But I didn't try to argue the question with him, just then. Instead, (Continued on page 7 4) 45


Ui ROLLING slightly as the heavie r northeast blasts roared against her side, the fast air liner Aerina lay i n her mooring clips in upper New York City. Snow, horizontally driven, hissed and vani.s h ed in steam as it struck the giant ship's body, electrically warmed to prevent the formation of ice. Gust after gust of an offshore gale swept between the gray sky and the grayer se a. It was a typical January morning, A. D. 2000, in the Maine borough of a greater New York that, as the years had pas.sed, had stretched through and absorbed pro testing B o s t o n, a ssimilated Connecticut completely, and now, in a northward point ing finger t e n mil es deep from the water's edge, only broke into villas and suburbs as it neared the New Brunswick border. Where the Aerina lay had once been the city of Bangor. It was still an outlying district-that is, one that had not yet been roofed over and artifically heated in cold weather. Grim winter, nearly vanquished in the main metropolis, still lurked here, and two oific ers of the A erina were hud dled in thick ov ercoats on the upper bridge. "Pretty near starting time, isn't it?" a sked the jt:Pior offic e r "Yep," said the senior, "we sail at nine, and one b e ll has just gone." The first s peaker shivered. "Glad when we get under way, ' h e said. "How do p e opl e manage to work outdoors all day lon g in a temperature like this?" "Dunno, but they do," remarke d the senior. "I've heard my grandfather say he'd walked for fifty miles on s nowsho es with th3 m ercury below z ero." FLORIDA tn the YEAR 2000 By FRANK S. WING "Not for mine. And I don't want any of those steam heated, headachy cities, either. My little old home in Florida i s good enough for me." "Well," said the senior, "aren't you go ing there in a few minutes? What're you kicking about? L et's go below." II Elevator after elevator buzzed up the mooring pier, discharging belated pas.sen gers who scurried across the bl eak open spaces to the main gangways of the Aerina -northern New Yorkers who lived in the unroofed, winter -held sections of the metropolis; lower city folks, eager to es cape the stuffy warmth of life under the wide glass covers, through w h ich, like trunks of a burned forest, the skyscrapers lifte d their hundreds of stories; bu. siness m e n on southern trips jostled the sturdy farme r bound for the Argentine planta tions; and, like butterflies brightly clad girls fluttered through the crowd. Stemming his way steadily through the throng was a man to whom all, a s .soon as they saw him, gave instant and respectful passageway. Tall and slender, erect and walking springingly, his snow white hair belie d the clear, smooth skin of his face. He had the appearance of a youth pre maturely gray, and yet all the world two week s before had c e l ebrated the one-hun dredth anniversary of his birth. This was Erick Aldes on, who, a student u n d e r Thomas A. Edison, had taken up the mas ter's work when the latte r died and had worked miracles equally great. Aldeson had com e to America from Sweden, a studious youth whose worth was instantly recognized by Edison. He had bee n given work in the New Jersey r e search laboratories, where he had justified Edison's foresight at once His was the discovery whereby human life now i.s pro longed to two centuries or more, and he had insisted on assuming p e r sonally the ris k of b eing the first p erson experimented on. Edis on, with a whimsical smile, had de clined to be a subject. "My work is done," h e said. "I'm entitled to a little sleep." And h e slept a few years later, while a wid e world mourned; and, on the monu m ent that rears its statel y head 5,000 feet in air in Central Park, are engraved his fin a l words: "LET ALDESON CARRY ON." III And Aldeson had carried on. His discovery of a sure method of pro longing life had won him imperishable fame in a world where nothing else is so precious as exi s t ence; but this had bee n but the be ginning of his work. Like Edison, he was as practical as he was inventive. Under his geniu.s, the sun, the waves, the tides and the Gulf Stream now furnis hed man's e n ergy ; and the regrown forests, carefully conserved are invaded only for furniture and paper pulp. Even coal is burned only as an ornamental fuel. Thousands of men have ceased to liv e the lives of moles un derground; transmission of high voltage by wire l ess has brought power to the most re mote factory, in places where so l a r energy


cannot be d epended upon; and the internal heat of the earth remains untapped. This was Aldeson, whom all eyes followed and to whom the deference due a potentate of olden times was paid. He stepped briskly .aboard, was greeted warmly at the gangway by Captain Linebar, of the Aerina, and made his way to a corner of the main saloon, where he spread a newspaper acros.s his knees, drew pencil and pad from his pocket and became immersed in thought. On a divan nearby, four young girls bent their heads together intently over another newspaper, arguing and giggling. One of them glanced over and saw Aldeson. She whispered to the others, and eight bright eyes dwelt on the inventor with as much awe as a seventeen-year-old girl is capable of possessing. "Gee!" murmered one of the m. "Don't you wish you knew what he is trying to work out?" "Well," said a brown-eyed maiden, with a mischievous quirk on her lips, "I know what we are trying to work out, and I'm going to ask him to help us." "Madge!" said her comrades in horror. "'You wouldn't dare!" "Watch me," said Madge, and she walked over to Aldes on, who look ed up with that famous smile of his. Madge's courage began to ooze; but she stuck to her g un.s. "Mr. Aldeson," she said desperately, "can you tell me an obsolete word with an H in it that means an ancident dweller in the desert; also one who is attractive to very young women?" "That's what I'm trying to figure out, myself," said Alde.son solemnly. He was working on the same cross word puzzle. IV Aldeson, with a gesture of impatience, t h r u s t the newspaper i n h i s pocket a n d strode to a .starboard window. The A erina, hitting the e asy 200 k n o t clip of the coastal liner, was passing glass-cover ed New York. Mile after mile, the monste r airship winged down t h e coast. Glass covers c e a s e d. Bathing beaches, s u m m e r residences, immense hot e Is supplanted the business section, and southern New York began to give way to villas and d e tached cities. The eastern s h o r e of Maryland and Virginia, with a busy town at the lower end of the p eninsular, flashed by, and then came Norfolk, a vast and ancient maritime center, its wharves reaching to the Cape Henry section and its summer homes and bathing beaches making a so lid string of habitations to far below Cape Hatteras, once the graveyard of the sea, but now robbed by science of its terrors for waterborne craft. Captain Linebar stepped across the deck and laid hi.s hand gently on Aldeson's shoulder. "Do you remembe r the Hatteras of the olden days, Mr. Aldeson ?" he asked. "Aye," said Aldeson; "and it was as bad as history paints it. Great sand bluffs, located at the exact point where the tropical storms swung out to sea, it was a place to be dreaded by the primitive ships of that day. But Hatteras itself .stirred up a bigger storm than the Gulf of Mexico ever sent to visit it!" Captain Linebar glanced his inquiry. "You see," Aide son went on, "they formed a syndicate, with the idea of building dykes and floating obstacles, so the Gulf Stream would be diverted and flow along the northern American coast. It look ed fine. New York commenced talking about avenues lin e d with palm trees. And then came the rub. England and Europe protested and protested rightly. They said a shift of the Gulf Stream would make them uninhabitable and would drive millions of people from their homes Thank, the Lord, the jingoes by that time had become practically extinct, and the United States abandoned the project with a speed and willingness that has done more to bring about world peace and mutual confidence than any other single move I can recall. "So we went to work to make Cape Hatteras safe and sane for the sailing craft. We blasted and dredged, we shifted this tide and that current, until Hatteras is now but a memory and a point along the Carolina coast." v "You have seen great changes in your lifetime," remarked Captain Lin ebar. "Yes, but nothing to what a man would have seen who had liv e d through the century preceeding my birth," Ald es on replied. "From a standpoint of living conditions and mechanical appliances, I suppose the fifty years b etwee n 1870 and 1920 saw greater changes than all the milleniums that have gone before. Still, we've done a few things ourselves, if I do say it." "King Solomon said there was nothing new under the sun," said the captain. "You scientists have certainly disproved it. As for something new under the solar luminary, how about that?" The captain nodded his head toward a girl who had strolled by. "Bobbed hair?" "Yes," said the captain, "I'm willing to wager you didn't have that sort of thing in your younger days." "You'd lose your wager," said Aldeson, "Along about 1918 or 1919, right after the great war, they started cutting off their hair, 'and they swore it was permanent. But it turned out in the end to be another feminine fad, although it lasted longer than most of them. Now, it has .swung back again, and everybody thinks it is something entirely new. If you want to bet on something neither one of us can prove, I'll bet you could go back into ancient history and find out there were periods when the Babylonian lady or the Roman society girl wore her locks short. Seventy-five years ago, the young girl.s all had their hair short. They were called 'floopers' or 'flippets' or some such word. I forget the exact slang." "Cross word puzzles, too?" smiled the captain. "Cross word puzzles, too," answered Aldeson. "The people went insect-house over them, if that is the correct expression. Anyway, it meant exceedingly en thusiastic." Both m e n lit cigarets and smoked a while in silence. Then Aldeson resumed the conv ersation. "If I were a little older man, say fifty years," he said, 'I would state that the greatest changes in the United States have been wrought in my home state of Florida. Would you believe that, until nearly 1900, Florida was looked on as some distant, nearly inaccessible spot by many people?" "What!" exclaimed Captain Linebar. "It's true," said Aldeson. "Jacksonville was the stepping-off point, a remote town at the ends of the earth. Tampa was almost a figure of speech. Key W stood alone on a tiny island at the edge of the Tropics." "I've read a little of such things," admitted the captain, "but I could hardly credit them. Were p e ople entirely blind in those days?" "No", said Aldeson, "they hadn't had the chance to see. Onc e they did, the state grew like a mushroom. You people of thi.s age in the air have no id e a of the difficulties of transportation when it was confined to the earth and water, with crude steam trains and cruder automobiles. Why, Linebar, they eve n propell ed their automobiles with a highly explosive fuel called gasoline and thought they had reached the last point in science "Didn't u se atomic powe r and radium salts at all?" "Hadn't heard of them, hardly." "Well." said the captain, "we live and learn. You'll have to excuse me a few minutes, Mr. Aldeson; I've got to go up on the bridge." "Just a moment, Captain." Aldeson held up a detaining hand. "I wish you'd do a favor for me." "Anything on the Aerina's yours; you know that," r e pli ed Captain Linebar. (Continued on Page 94) 47


FROM GROCERY CLERK TO nvave" Vavts)formerTampa Clerk D P. DAVIS SOME p eople seem to be ov e r l y fond of d e c larin g t hat the day is pas t when t h e son of "poor but honest" parents can, without pull or influence, amass a f e w millions more or l ess, before h e attains the maturity of even middle age. A man declaimed to this eff ect to the writer of this chronicle only a s hort time ago, and whe n t h e fallacy of his assertion was pointed o u t to him in t h e person of a resident of Tampa, who grew up as most boys do who sold papers and ran errands and cl erked in a grocery store-also as a great many American boys do-going to s c hoo l in the meanwhile, and still found time to become a milli onaire two or three times before h e reached the age of forty years, hi s opinion was changed not at a ll H e stil l m.aintained that it was "pull' and i nfluence rather than any thing else, t hat brought about the result we all strive for, even if we are unconscious o f the fact that we are striving. In the case of this Tampan the ingredients of s uccess appear to have been the u sual ones; which proves that afte r a ll t h e r e was a lot of truth mixed up in the fiction of Horatio Alger. D. P. Davis, familiarly known all ove r Florida and in quite a few othe r places as "Dave," had t h e same running start toward million s as had "Ragge d Di ck," Tatt e r e d Tom," and all t h e other juvenile heroes o f the Alger book s T ampa is fond of claiming "Dave" as a native Tampan, which i sn't quite correct, because h e was born in Gree n Cove Springs, just abou t thirty eight years ago. That's recently enough that its co nfession doesn't hurt him at all, especiall y when it is r e m embered that in that thirty-eight years h e has made a couple of good-sized fortunes a n d lost the m through no real fault of hi s own, and has gone out and made a third one, bigger than both of the others combi n ed, which h e hasn't any idea of lo sing, through h is fanlt or t hat of anybody e l se Dav e Davis was about eight years old when h is father, Captain G eorge R. D avis, r emoved to Tampa with his family. Captain Davi s was a steamboat captain, and the removal to Tampa was brought about through the influence, largely, of Captain Garver of t h e old river and bay steam e r Manatee s till plying the waters hereabouts Another captain of that day was Captain J ohn Fogarty; and a great many r esi dents of Tampa have no difficulty i n r ecalling these men, and the boy Dave who spent all of his spar e t im e in the engine room of the old Manatee. A story i s told that reveals t h e capabilities that were latent, even as a barefoot lad, in Dave Davis. It seem s that on the date of a schedule d excursion down the bay, Franz Voge l, friend of Captain Davis, lured the latter off the boat a s hort time before the hour for departure. Dave was in the engine room, as u s u a l ; t h e Manatee was loaded to h e r capacity with pleasure seekers. Captain Davis w a s t h e engineer and Captain Garve r was in com48 Stands Toda y Among Flortda' s Vevelopetj FRANKLIN mand. Not knowing the e n g in e e r was not aboard, when the time came for the boat to pull out the captain gave the u sual b ell signal to the engine room. Dave was on the job; he backed the boat out into the rive r made the turn and h eaded down the bay. Somebody told C aptain Garve r that Dave was at the engine and hi s father was nowhe r e in sight. Captain Garve r hurried to the engine room and found it was true. Dave had supposed his father was on board; Captain Garve r had suppos e d it was the engineer handling the Manatee; the boat was l oaded with passengers, and the laws of the States are ingly strict as regards the presence of a hcense d, rate d engmeer in such circumstances. So Dave had to turn the boat around and go back to the dock, where his father was dancing up and down in anxiety. If h e got a licking for taking the boat ? ut and saying nothing of his father's absence, he says nothmg about it anyhow it shows that eve n then he was a young man of and ability, whethe r hi s judgment was sound or not. Dave Davis' first job in Tampa was a s a cl erk in H. A. Barks dale's grocery stor e. Mr. Barksdale i s ::un,ning a go?d grocery store in Tampa, but Dave Dav1 s 1 s n t c lerkmg for h1m nowadays. He did t h e work a boy usually does around a store opene d up and swept out in t h e morning, put out _the "sign," t h e outdoor or window di splay used to be calle d m the grocery b u siness, delivered orders, ran errands, waited on customers and made himself generall y u seful b efore and afte r school and o n Saturdays. M eanwhile h e kept on going to school; hi s fathe r saw t o that, and it might be said that young D a v e didn't n e e d a gre a t At this Franklin Street corner uoave" Davis worked. Today the buildinc stands converte d into maenificent offices for his organization


MILLIONAIRE DEVELOPER His I:.Jfe Story Like the Ft8ion Made Popular Years Ago by Horatio uflger HATTON deal of urging, b ecause it appears that h e always h a d a hankering for knowledge and information and a decide d aptitude for acquiring both. Perhaps it was in those y ears that young Dave's mind turne d toward the islands in Hill sborough Bay just off the mouth of. _the Hillsborough River. He do esn't really know; he says hi s earlies t recollection of Tampa see m to contain those islands Maybe, as a great many boys do in connection with other islands, he p eopled the m with pirates, located caches of treasure on them, built up about them a myth of his own, full of savage s, of battle and sudden death and of all the wild adv:enture that so fills the minds of average normal, healthy boys. Anyhow, the three i slandsGrassy Island, Little Island and Big Island-had a powerful fascination for him from the earliest days of his boyhood in Tampa. But even in his wildest imaginings Dave Davis never could, by any possibility, have conceived the faintest idea of the wonders he is working on those islands today, since they have become "The D. P. Davis Properties," in process of conversion into an abiding place for millionaires and a dream of amazing beauty set in the azure waters of the great bay. But the schooling went on, a s did the work in the grocery store and the playing around in the engine room of the Manatee of evenings and on holidays and Sundays, r egardles s of fancies and imaginings of the pirates and their buried booty on the islands. Then, after awhile, young Dave entered the employ of the Knight and Wall company. H ere again the thirs t for knowledge manifested itself. Mr. Davis says : "I hadn't been clerking for Knight and Wall very long until I aske d for a key s o that I could get into the store at night, explaining that I wante d to l earn the stock in every d epartment of the store I got the key, and afte r that I sp ent the mo s t of my evenings up on a high stepladde r with on e of the huge hardware How the 1 ,500-acre island will look whe n completed Davis Island at the besinninl' of the development work. catalogues of the big wholesale houses. I would find an item in the catalogue, and then hunt in the she lv es until I found that article, and then I'd locate all the different sizes of it, until I knew exactly where to find anything the store carried in stock. only that, but I knew what company made the different arttcles, where the company was located the cost of the article what it was used for, and everything it." Naturally, that sort of thing couldn't be hidden from the mem b ers of the firm, and it wasn't a great whil e until young Davis was promoted to the position of receiving cl erk. He went over the h eads of a good many employes who had be e n with the com p any longe r than he had, and probably that cause d more than on e old e r clerk to hate the youngster with an abiding hatred but Davis h e ld the job of receiving cl erk in spite of all that and according to old e mployes, a s well as Perry G. Wall and Edgar Knight, present h eads of the company, h e was about the bes t receiving cl erk the company e v e r had. As a matte r of fact, he was too good to r emain with the company and in 1905 h e r e c e ived an off e r from the Briggs Hardware Company of Valdosta, G eorgia, that w a s too good to refuse ; so he "accepted a po sition," a s the Tampa papers of that day put it with the Valdosta concern, in the same capacity that of rer eceiving clerk. M eanwhile he had found time to go through high schoo l in Tampa and to get the finishing touches to his scho lastic education at the University of Florida. How he did it one finds difficulty in understanding, whe n one listens to Mr. Davis own recital of his life story; because the story is so full of work and of things accomplished that there seems to be no room left for schoo ls and study. But the schooling was sandwiched in somehow, and Dave Davis has that much advantage over several of the late Mr. Alger's heroes, who weren't long on educational frills. However, a couple of years seems to have fed the young Davis up on the job of cl erking for the VaJdosta hardware people. One day there was an excursion from Valdosta to Jacksonville. Davis was pretty well acquainted in the "Gateway City," so he took in the excursion. And that pleasure trip opened the way for the young man to enter the real estate and development busines s, in which line he has r e maine d, with a couple of brief intervals ever since. It happened that the Brobston-Fendig Company was putting on the market a big subdivis ion jus t at that time ; and it also happened that Davi s knew the members of the firm. It appears, furthe r that while h e had been devoting his time to the work of a r eceiving cl erk in a big wholesale h ardware store h e had give n more or less thought to the matter of selling lots. So whi l e he was in Jacks onville h e ap-49


Some of the magnificent structures under way or soon to be started. Uppe r left-Casino and swimming pool. Upper right-$2,000,000 hotel. Lower left-Country Club building. Lower right-Entrance towers and Venitian apartments proached Messrs. Brobston and Fendig on the subject and outlined his ideas to them. The result was that he wired hi s resignation to the Briggs Hardware Company and went on the road, selling Jacksonville subdivision lots on commission. In his first t e n days in this new work he sold eighty-eight lots, a sales record that was unparalleled, either for a veteran or a recruit, in the merchandizing of subdivision property in Florida. That experience gave him a start, and it was not long until he had formed a partnership in Jacksonville with R. T. Arnold, the firm going under the title of the DavisArnold Realty and Development Company. But just as he was getting a good start in this game, along came the panic of 1907, which our Republican brethren are so loth to discuss because it upset so many nice theories of Republican immunity to panics and emptied so many full dinnerpails, and the Davis-Arnold Company was wiped out. With its going went also the beginnings of Dave Davis' first fortune. Returning to Tampa, where business was about as bad as it was everywhere else in the United States, Davis took a position as assistant bookkeeper in the offices of the Sanchez and Haya cigar factory. He stayed with that job until along in 1908, whe n he bought the exhibition rights for several southern states for the film "Civilization," one of the first of the big feature films produced about that time. Motion pictures, however, didn't seem to be Davis' forte; under his control the picture was a "flop" and Davis was broke again. But somehow or other the slogan of the Salvation Army, "a man may be down, but he's never out,'' seem e d to have attached itse l f 50 to him; through all of these earlier strugg:es and reverses, the succession of affluent periods and a condition of being absolutely broke, he never lost hi s grip or his belief in himself. Failure seemed only to spur him on; it took the greates t blow of hi s life, the death of hi s young wife, to put Dave down, apparently for the count; and even that couldn't keep him down. The entrance of the United States in the World War found Davis on hi s feet and fighting back, after hi s disastrous experience in the motion picture game. Others retained their faith in him; reverses hadn't weaned away all of the men who were his friends "when h e had it." So, as did many others at that time Davis got into the construction game. He made good, as he almost always did, and was on the way toward another fortune, made out oi construction work for army camps, when the Huns found they had had a little more than enough and quit. The armistice found Davis with a lot of government contracts on hand that were immediately canc elled; Uncle Sam wasn't buying any more barracks and commissary buildings, and Davis was broke again. One would think that this would have been enough for him, but it wasn't. Because, along in 1918, h e made a trip to Miami. Since then Fortune has done her very best smiling on D. P. Davis. Miami was then just making the real beginnings of its latter day d e v elopment; the magic that was building the "Magic City" was just beginning to function. Davis found a subdivision several miles out from the heart of the city. It was known as Alta Vista; it was well located, but somehow it hadn't seemed to get across. Applying hi s old Jacksonville experience and methods on the job, Davis sold Alta Vista-sold it out entire ly, so quickly that the older vintage of Miami real estat e men gasped and rubbed their eyes and refused to believe that it had been done or that 1t could b e done But it was done, and Dave Davis was started on the way to a fourth fortune, almost before he had become used to the red ink balance that wound up the las t of the other three. Shadow Lawn followed the Alta Vista clean-up. It was another big operation, done on a spectacular scale and closed out in record breaking time. Shadow Lawn Extension followed; with other smaller operations here and there in and around Miami. Davis meanwhile had organized the United Realty Company, which was among the first of the really big operating and development companies of Miami, although in the last two or three years even it has been somewhat dwarfed by the magnitude of more recent organizations and t h eir operations. He also had found time for a trip to California and the West Coast, finding there, however, nothing that alienated his affections from Florida, the 1

from O r mond Terrace. 1 0 r mond H otel. 2-Golf C ourse. 3-Coquina Hotel. 4-John D. R ockefeller's Residence. 5--!-Atlantic Ocean. Nature's Masterpiece WHERE THE HALIFAX RIVER FLOWS '13y GENE HARRY DAY like b eauty of e a s t ern Volu s ia County, the lure of a powerful magne t will function s empiternally to draw you back again during the days whe n the snow birds are frolicing m errily north of what was once the colony of Savannah, N e w Wo r ld r efug-e of O l d World d ebtors. Along the Dixie Highway are beautiful est a tes. Through the kindly offic es of hi s good friend, H enry Flag l er, Mr. Rockefe ll e r was induce d to visit the Halifax Riv e r country the p ivotal se ction of all Florida. P e r haps with dubious doubts one o f America's outstanding capitalists fir s t journe y e d clown the e a stern coa s t of Florida. At that time Floridians had n o t pus hed the frontie r away back out of sight It i s s eeming ly strange that the v ersatile r ealtors of Ormond, Daytona, Daytona Beach, S eabreeze, Ormond Beach, Holly H ill Port Orang-e, W ilbur-by-the -Sea, Harbor Point, Allendal e and Norwood h a v e not feature d the residency of John D. Rocke :l'eller in their midst as important s elling tal k in the sale of t heir subdivision lots. For no greater compliment was eve r paid to the Halifax River Country than when one of the w ealthiest men in the United State s established there hi s permanent win t e r quarte r s And my data book i s full of d e cisive facts and figure s which vitall y endorse the selection which Mr. Rockefeller made whe n h e purchased land and built "The Case m ents," his attractive Floridian mans ion IF you possesse d the wealth of another Croes u s if you could s p end your winters anywhe r e in the wid e world, if you would b e a ssure d of a cordial r e ception whe r e v e r you went, exactly where would you g-o? This was the proble m which confronte d John D. Rocke f eller some y ears ago. The m e r e magic of hi s name guarantee d this Rothchild of the N e w World attentions such a s are commonly r e s erve d for royalty irres p ective of whe r e h e went or what he did. Every country on the g-lob e would have bee n d elighted to w e lcom e this multimillionaire from the United States a s a regular winte r guest. in the mazes of the Everglades Many of the r e fin e m ents of civilization w e r e lacking It was a far cry-that trip from all the comforts and luxuries of limitl ess N e w York to the southern land of s un, >hine wh e r e the song of the salt surf on the one side sanga s w ee t lullaby to the nature-drape d grandeur of the serene and fascinating Halifax on the other. Like anothe r Caesar, John Rock efell e r came and saw-and has r eturned ev ery winte r from that date to this For the r e i s a particula r appe al about the natural b eauty of the Halifax Ri ve r country which inoculate s your desire and p ermeates your craving. Onc e you have spent winter holidays in the s pring--lik e freshnes s and June S ince the coming of Mr. Rockefeller to Ormond, the name of that fair city has b een spread r egularl y to the seve n winds Sl


which have wafte d it to the borders of the horizon. The r egular appearance of Mr. Rock efeller on the golf links where h e battles against Colon e l Bogey as s uc c essfully and assiduous l y as players several scores of y ears hi s junior has furnishe d ammunition for mo s t every sporting sh ee t and magazine section publi s h e d. Every morning, except Sunday, during the winter s e ason, Mr. Rock e fell e r plays eight hol es of golf. Then h e enjoys an automobil e amongs t the tropical beauty of God given s plendors. Mr. Rockefell e r has 'done much for his adopte d s ection and Ormond has eve n e d the score by doing much f e r h e r di sti1_1guished citiz e n. She has presented to him the hale and hearty health which com es f r om ideal life in a warm c limatE:: where flowers bloom, gentle breezes sign and nature is perfectly attuned to con t entment. The "Halifax Country" signifies that portion of eastern Volusia County which abuts the notable Halifax Riv er. And if y_ou call that picturesqu e body of a riVer, trusty geography immediate l y turns a flip-flop of disgust, for the Halitax River really is not a river, but a strait which separates the mainland from a neck of land about one-half a mile wide, and which extends with but a few breaks or inlets from St. Au-gustine to Key West. If you get the straight of this all we ready to proceed m our guidebook jaunt from Daytona to New Smyrna and return. The Halifax River begins at "Haulover" Inlet, a half hour's ride north of Daytona and flow s to Mosquito Inlet doz e n mil es south of the city the Indian River begins: This writer has talked with many yachtsmen w h o have trave led the coastal United States time and again. May hap, these men were prejudiced.. H e wi!l simply pass along their unammous verdict "that the Halifax River scenery combine d with the remarkable Daytona water-front are the most pictures que betwee n N ew York and Cape Sable." Some loyal res ident from Ohio who initi a lly visits Daytona is sure to spe ll the name backward s o that the r esult is A. Dayton. T h e n this Ohioan w i 11 probably presume t hat the A. stands for Another. Another Dayton, there yo u have it. Which, by the way, is s om e praise to the city of Dayton, Ohio, which makes automobiles, farm lighting sy s tems and plent y of smoke a n d dust. No, any citiz e n of Daytona will immediate ly inform you Along the shore at Allendale, Port Orange. Rio Vista-on-the-Halifax from Recreation pier. that his city i s not t h e namesa k e of Dayton, but that it i s name d afte r a c e r t a i n Matthias Day. Instead of calling t h e place, Day City, it was christined, mo s t euphoniously -Daytona. This m a n Matthias Day lik e the estimable John D. Rockefeller, recog ni zed a good thing and appreciated a propitious climate whe n h e m e t the selfsame. Those were in the days when the a.spiring towns of our south ernmost state w e r e fo s t e r e d by northern "angels." Som e Daytona boasts scores of diatinctiv homes. wealthy man from north of the Mason-Dixon line would visit Florida, become enamoure d of the Florida Climate and found a town. The town, if properly nurtured, would develop into a city. The millionaire father of the new municipality, in addition, to rearing an everlastingly head stone to his memory, would also add many pounds ster ling to his exchequer. Matthias D a y exercised more caution than many of the other city-makers who h e lp e d to place Florida fore most on America's winter touring map. Mr. Day, painstakingly and d eliberate ly, travele d t h e 58,000 square mile s of Florida's ex pansive a r e a before he fin a lly se l ecte d the site along the Halifax River as the heath of his made to-measure municipality. He left off visiting the Halifax Country until the last. And about the first sentence h e spoke after ar rival and inspection was, "The trip i s over; here i s whe r e we will build the town." And thus it was tha t Daytona, now known from coa s t to coa s t and from Canada t o Mexico as a semitropical bowe r of b eauty came into being Som e parts of Florida may be criticised as b eing a bit over-done and tending too much toward the u se of artificiality in the d eve lopment of their ass e t s Dayton a, however, is not s u c h a se ction. N ature has lav i s h ed h e r truest affection on the Halifax Riv e r Country. You can roam the United States from boundary to bounda r y, yo u c a n comb the wilderness and ci v ilize d di stricts of tropical l ands and n eve r find an equal to this l and of beaut y in Volusi a County. Sounds perhaps as thoug h your writer were attempting to paint the lil y The intention is not such. To visit the s c e n e of dis cu ss ion i s but to b e come an ardent admirer of one of Florida s mos t magnificent localiti es A beach 35 mil es lon g whic h at low tide presents a smooth surface as so lid a s con-


'The Han. Wm. J e nnin g s Brya n to L ecture Daily to Visitors at Venetian Casino, Coral Qables, on "Florida and Its Oppor, . tunrttes Mr. Bryan IS Florida's and Miami's first citizen. He has m ade his winter home in Miami for I 2 yea r s and taken an important p art in local affairs. He is now a citizen of the state. No one man in this country has played a more important part in national and inter-nationa l affairs during the las t thirty years, or made mor e friends than Mr. Brya n Mr. Bryan has accepted a most f a vorable opportunity o f giving his VIews on Florida and its development in a larger way. In these lectures he will be broadcasting-as it were-opinio n s and a r guments which are of inestimable value to everyone interested in Florida. You are cordially invited to visit Coral Gables and hear Mr. Bryan's lecture. Tra n sportation is free in luxurious Highway Pullma n Coaches, leaving the loca l Coral G ables offi c e each week. For full particulars and reservations, call at the Coral Gables office. CORAL liABLE& GEORGE E. MERRICK Amertca's Zhizesl Suburb Miami, Florida Executive Offic es, Administration B uilding, Co ral G a bl es Miami, Florida Branches in a ll Florid a C iti es Atlanta, Birming h a m, Bal t imore, Charlotte and Montgom ery 53 \


crete makes motoring a delight close to the song of the sea. The automobile races and speed contests held at Daytona Beach have be e n heralde d as far as the printeJ word i s reacl. Official records of velocity as great a s 1 8 0 miles an hour have b ee n established on this natural speedway b y on e of the world's mos t popular motor racing drivers. Think of this natural won d er-to roll along the sea bottom in a luxurious limousine at a s peed which woul d flirt defiance at the average traffic polic e man. And a few hours later, to see your former boulevard comple t e ly submerge d with the was h of wild waves r esounding ov e r the same sands which had furnished firm footing for your stee l s teed. Indeed, a wonder of natural s ci ence-this tideformed speedway. You probably are familiar with the l audabl e a spirations and acti vities of the tire l ess beautification committee of the Florida D evelopment Board. Its ambition i s to capitalize to the n'th powe r the beau t ification possibilities of every Floridian town, city and village. This worthy organization i s freed from a ll worry about the Daytona and Ormond di s t r icts for nature has clothe d the Halifax Rive r Countn. in a w ealth of verdure and a spl endor of tropical v estments Man would commit an unpunishable sacrilege to attempt to add or subtract any of this natura l luxuriance Woods of li ve oaks, magnolias, palmettoes, swe e t gums, .. 'maples and hickories with many of the trees brilliant with. r esurrection f erns and yellow jessamine vi nes. Warblers and titmice-the melodious orchestra in the tree tops Gorgeous butterflies flitting about in the warm sun shine and adding their brilliance to the inimitable picture. 54 Left-On the links of the Daytona Golf and Country Club. Right Vista through the tower entrance to Daytona Highlands. LowerYachts, large and small, from many EaStern ports spend' much time in the Daytona Yacht Club basin every winter. The great Daytona-Ormond beach backed by low sandhills covered with scrub growth. Brown pelicans in the secluded parts, pass ing in statel y procession. Surf gull s flying above t h e break ers. Occasional h eron on fishing trips. Sanderlings venturing into shallow water as the waves r e c e d e H e r e i s r efuge from the turmoil of cities peace from industry's clamor, freedom from the fetters of commercialism. From Mantanzas Inle t to Mosquito Inle t, this s p e ll of the ocean beach and Halifax Rive r Country possesses you. The Atlantic separated from the picturesque river only by the w ood ed p eninsula. Everywh ere, wonderful driveways that seem to l ead through the antechambers of tropical fairyland. The "City of Four Bridges -homelike Daytona which every winter i s a m ecca for motorists and tourists to the extent that t h e municipality quadruples its normal population. Daytona is located on a ridge which skirts the H::!ifax River with a water frontage of more than two miles. They might w e ll be called the "trinity of bridgeJ cities," for Daytona, Daytona B each and Seabreeze are on the peninsula b etwee n the river and the ocean. The quartet of bridges make one unit of the three places Daytona is the n eucleus of a r emarkably fin e highway system which, like the spokes of a wheel, extends in a ll directions from the city. The million-dollar roadway laid out in the form of a w edge which leads to DeLand and Leesburg and thence to San ford and Orlando is a main-trave led thoroughfare which almost constantly feel s the purring tread of cu shioned tires. Think up every sport you know of adapted to prac tice in a land of warm climate and you will not find a single one mi ssing from the Halifax Country curri-culum. Hunting, fi shing, golf, baseball, t ennis, archery, horseshoes, lawn bowling and every other kind of an amusement are off e red for your entertainment. From the large pi e r which ext ends far into the Atlantic a t Daytona Beach, you can fish for sea bass, trout, drum and tarpon. Or, i f you pre fer river fishing, the Halifax and Tomoka are just behind you with many big-mouthed black bass yearning to match wits with you. You can journey to St. Augustine by boat i f you revel in the d e li ghts of such tropical rive r s as the Tomoka. And the culture and educational assets of one of our g reat est Ope n Forums ancl American Chautauquas to top off the menu of unusual attractions. This popular Florida Forum is the f ather of such ent erprises in Dixieland. It i s affiliate d with the national assembles at Chautauqua, New York, and Winona Lake, Indiana. Speakers, thinkers, artists and musicians of international renown-Galli Curci, Sousa's Band, the Ukranian Nationa l Chorus, Irvin Cobb and othe r s equally entertaining and famous-appear on the program. The Forum and A ssembly holds forth from January until April. The free and lively di scuss ion s in which the vas t audiences talk ov e r current affairs and matters of national importance take u s back to the early clays of King Arthur and his historical round table conferences. The Halifax River Country i s blessed by the weatherman. It li es in a zone of n eutrality where the winter climate is mild but not enervating and where the summers are so d e lightful that tourists from all parts of the South come still furthe r South to the Daytona latitude to escape the warm weather. The surrounding country is pro-( Continued on page 86)


Flori Qn the hills qf Polk Counllf where nature was 1 qe1zerous and where man is doing his best. Home of the famous Holly Hill Groves A great commercial park now nearly completed-at the peak of the Ridge -eight miles long, three miles wide, with ninety miles of boulevards and highways beautified with shade trees and flowers. Poinsettia Hills Villa sites built for the select few-carefully restricted-planted with orange and grapefruit trees. A unique combination of Florida's best nestled in the heart of the state. A Personal Inspection Assures Your Approval Holly Hill Grove and Fruit Con1pany DAVENPORT, FLORIDA 55


Profeuor Charles Torrey Simpson I a without a doubt Florida' leading acientist. For more than twenty-two years he baa been doing scientific inveatil'ation wonk in Florida. Thia tray of tree anail ahella showa only a few hundred of his unequalled collection of over 20,000 varieties. T HE finest .she ll coll ection not only in Florida but on e of the best in the entire world is the highly treasured posses sion of Professor Charles Torrey Simpson of Little Riv er, formerl y a leading national scientist of the notable Smithsonian Institution and more r ecently developer of some of the first and finest exotic gardens in the land of our last fron-tier. In his private laboratory at Little River, Professor Simpson maintains his wonderfully fine collection of marine shells which includes 75,000 specimens of more than 2 0,000 different species. All these shells ranging from samples so small that the services of a high powered microscope are required to bring to light all their beauties up to specimens as large as a small potato have been identified and indexed painstakingly by the former national scientist. It has been a lifetime labor of love for shell seeking has been the espe cial hobby of Charles Simpson ever since his boyhood. Professo r Simpson is own e r of the largest and finest collection of tree snails in the whole world. He has devoted more than twenty-five years of scientific search and research to the obtaining and identi fying of these land treasurers He has hunted them for y ears up and down the coasts of Florida. He has even extended his explorations to Honduras, the West Indies and to Cuba, the native heath of the tree snail family. It is one of the most romantic stories of modern science, this tale of how these snail s-the champion tree-climbers of Cuba -survive the shock of long exposure in the salt sea and finally are d ep o site d like driftwood and shipwrecked mariners on the eastern exposure of Florida's expansi v e map. The source of their emigration is ordinarily a fierc e hurricane which literally sweeps the snails with their favorite 56 COLLECTING SHELLS IS HIS HOBBY Flo rida's Modern Shell Man is a National Scientist Whose Collection Embraces Over 75, 000---The Largest in the World roosts-the Cuban trees-into the tempestuous ocean. Ultimate ly, the delicate derelicts are caught up by the surging Gulf Stream and carried along the Floridian k eys and finally landed upshore on the mainland at the time of high tide by the prevailing southeasterly winds. Surprising though it may seem to the most of us, many of these tree snails survive stormbeaten exposure in the salt water for twenty-five to thirty hours. Professor Simpson in his investigations has demonstrated irrefutably that some of the Cuban tree snails have withstood the rigors of such a long trip and, have prospered under the natural conditions of climate and verdure which obtain in the latitude of Dade County. The Simpson tree snail collection consists of 5,000 spe ci mens. This sci entist use s ordinary kerosene to kill and r e move the animals from the shells. The coal oil is outstandingly efficacious for such purposes inasmuch as it does not tarnish or blemish the beauty of the shell in any way. The history of Florida's leading scientist and experimentor is a tale as extraordinary as the story of the Cuban tree snails which are shanghaied and com e to America as animal aliens. This man Simp son r es ponding years ago to the lure of Florida's inimitable climate migrated to the n eighborhood of Sarasota on the M exican Gulf. He was attracted to the western coast because of its shallow waters which faciliated the search for marine s hells and other allied treasures of the salt sea. Unfortunately just about the time when Professor Simpson was well-acclimated to his new and novel environments, an uprising of the lOu Klux Klan in that n eighborhood drove him permanently out of the se ction. Se v eral of hi s friends and neighbors were kill ed by the wearers of the white robes. That was awav back in 1884. Professor Simpson returne d to our Na-By H. D GEORGE One of the Photographs by the au t hor. s hells in hi tiona! Capital where h e affiliated with the Smithsonian Institution as a member of its talented scientific staff. During the next thirtee n years, Professor Simpson .sp eci al ized in the study of the mollusca. His synopsis of the fresh water mussels i.s authoritative throughout the scientific world today while the three large volumes which h e has publishe d about naiades, are the most detailed and comprehensive books of their kind now available. More than twenty-two years ago, Professor Simpson decided to retire from active scientific work. It was then that he res pond ed for the second time to the mystical call of tropical Florida. This scientist wi s h ed to continue his literary work. He also wanted to in freelance investigation. He aspired to study the plant producing possibilities of the Floridian soils and climate. H e wanted to introduce tropical plants and food crops from foreign countries and test them out under Florida conditions. H e desired to conduct his research far from the beaten paths of commerce. That was how he came to purchase a fifteen acre tract near Little River. At that time, there was neither railroad nor highway down the East Coast to link J a ck sonvi lle and Miami. Whe n Professor Simp so n went out on his shell hunting trios, he had to walk.


-and tvision' is not needed NOW! Twenty minutes from Tampa. Florida's perfect home development. Millions spent in improvements. Su perb recreational facilities including the state's finest country club and sportiest 18-hole golf course. Florida' s Finest Homes are Here. The glorious Present has painted the picture of the Future. Your investment is IN-sured for profit to you. Come as our guest, without obligation on your part. The obligation is ours-to show you Florida at its best. Temple Terrace Estates General Offices, Temple Terrace Eatatea Sales Offices : Hillsboro Hotel Building and 208 Eut Lafa7ette Street, Tampa St. Petenburg Office : 671 Central Follow the Sign of the Orange and the Arrow Copyright 1926 Temple Terrac e Estate!!, Inc. 57


In the exo tic gardens which Profes sor Simpson d eve lop e d at Little River, there are now growing several thousand d ifferent varieties of ornamental and tropical plants. H e co-op erates with the famous David Fairchild in charge of foreig n plant introduction work for the U. S. D epartment of Agriculture Mr. Simpson has t es t e d and popularize d 200 different s pecies of palms, 150 different kinds of tropical orchids as w e ll as hundreds and hundreds of varieties of ornamental trees and shrubs H e has a s certained the adaptability of more than 100 varieties of tropical fruits for cultivation in Florida. over the world's map. The chank s h ell i s outstanding as the sacred shell of m d t a ::Some of the s o-called pyrazus are burned for lim e The Tyrians and other early inhabitants of Europe made satisfactory dyes from the mUle x and purpura shells." :!<'lorida's champion shell hunte r was born inland in an Illinois village about as far from the seashore as one c a n get in the United States. N otwithstanding, this lad who was r eared on the Illinoi s prairies was a natural born shell hunter. His greatest delight as a youth was to visit the b anks a n d overflow bottoms of the Illinois River where h e could search for snail and cl a m s h e ll s And ever since h e was s ix year s of age, Charles Simpson has bee n gath ering s h e ll s here, there and mo s t e v erywhere over the earth's surface L atte rly, The American Genetic Soci e t y awarded to Professor Simpso n a s p ecial medal for his distinguished s ci entific servic e in the introduction of new and valuable tropical plants This Floridian has worked tire l essly for the agricultural betterment of the state in which h e now li ves H e has tried to find n ew ec onomic crops and plants propitiously adapted for cultivation in Florida. H e has p ersonally advise d thousands of settlers what to raise and how to raise it in Dade and M anatee Counties. Professor Simpson served for years as an expert on the Smithsonian Institute staff. During hi s early manhood, he .ser ved for one and on e-half years in the f ederal army during the Civil War. Later, he sail e d befor e the mas t in Uncle Sam's navy. Wherever h e w ent, h e d evote d hi s l eisure and holidays to his extraordinary explorations. During Professor Simpso n has written three popul a r books which teem with practical advice and valuabl e information. They have bee n read widel y and have been educational assets in improving the agricultural m ethods in Florida and in guiding newcomers in their first step s in farming. These three volumes, "In Lowe r Florida Wilds," "Out of Doors in Florida", and "Ornamental Gardening in Florida" with the many scientific treatises and brochures which h e has published will b e lastin g monuments to one of Florida's first and foremost s ci entists for they will b e in u se many scores of years afte r their author has passed away. Onc e in the course of an exploring expedition after marine, land and fres h water she ll s, Professo r Simpso n swam a certain lagoon in the Utilla I sland, Honduras which was infested with man-eating s harks. Pre vious to that time, the natives had clas sified the American scientist as an ordinary lunatic. They could not understand how any man in his senses would was t e hi s time hunting for she ll s. Afte r the hazardous swim, however, the natives r especte d the Floridian a s a supernatural b e ing. They paid .particular homage to the wh it e man who could plunge into the swimming pool of the sharks ancl escape unharmed. And the joke of the whol e e pisod e wa,s thac Professor Simpson did not even know h e was in dangerous water as he l e i sure l y swam across the fifty yard lagoon. B efore the con struction of the East Coast railroad, Profes or Simpson used to trave l down to the Florida k eys a-foot and by boat in ques t of sc i entific shells. The Conchs and Bahamans who the n peopled the beaches south of Miami we r e antagoni s tic. They would try to drive the shell hunter away Onc e, they marooned him t emporaril y so that he went without food for thirty-e i ght hours. "But in those days," r emarked Professor Simpson, "science was accustomed to hardsh ips when a-field. A man instilled with the lo ve of the true scientist for his calling cou l d not be turned easily from his goal, irres p ective of what obstacles and ob structions h e had to surmount or go through." Mayhap, you are wondering if these marine, land and fres h wate r s h ells w hich Professor Simpson has been hunting a nd collecting for 72 years have any economic value. When your writer put this selfsam e question to the venerabl e scientist whom the calendar r ecords as 78 years old but who is as active as a man of 5 0 hi s answe r was, "The whelk s are eat e n e x t e n sively in the Old World. Periwinkles and s h e ll fi sh are used as human food all hi s interesting life of almost four score year this sc i entist has transported hi s curious treasure trove g reat d istances. For whe r e he went, hi s coll ection of shell s also journeyed. The shell s are of ever y conc eivable size and shape. Their color range i s that of the s p ectrum prism although for the mos t part white and cream colors predominate with the brighte r shades of orange, viol et, green, scarlet and blue occurring as spots, blotches and tracin gs Professor Simpso n has discove red and named at l e a s t 200 new species and sub-spe ci es of s h ells. Whe n Professo r Simpson firs t came to Florida there were only two houses on Pinellas Point which now i s the popular resort city of St. P e tersburg Perchance the mythical F ount of Youth which the aged Ponce d e Leon searched for so assiduously in western Florida about four centuries ago was the vocation of a sc i e ntific she ll hunter. For in the case of Professor Simpson, the nove l occupation has been productive of r emarkable longevity as w e ll as health and ple a sure At an age when mo s t of his forme r associates are ai lin g and feebl e Professor Simpson i s s till active. H e performs all the manual work in hi s spacious exotic gardens which include several thousand diff e r ent s p ecim e n s of tropical trees, ornamental shrubb ery and food pl ants. He has developed many rare plants, palms and orchids. At the left is the Professor beside several of his Century plants, and (right) among some of his imported palms. 58


ANew Home Region is in the Building0 A YTONA HIGHLANDS is not, and never will be, a city. It will never be a township or townsite. It will not long remain a suburb, for the City of Day tona will, in a few short years, have grown around it. Daytona Highlands will always be a region of homes. It is being made that to day as rapidly as man, money and machinery can bring it about. In the future, even with Daytona, a city of 50,000 or more, surrounding it, the Highlands will still stand, its position inviolable, as the most exclusive home loc a tion anywhere on the East Coast of Florida. Its size, its location, its restrictions, its lakes and hills, parks and playgrounds, golf course, tennis courts, and other scenic and recreational features, will maintain for it this enviable position. There is no call for a city there; the shops of Daytona are too accessable. There is no logic in calling it a town, for it is almost a part of one already. A suburb it most certainly is at present, but its permanent designation, the one by which it will be known for all times is-A REGION OF HOMES. THE TRA YLORS OF DAYTONA Florida Sales Agents, 214 South Beach Street Daytona, Florida Branches: Jacksonville, St. Augustine, Orlando, Deland, Daytona Beach 59


The Lake County Country Club boasts of the "Alpine" course of Florida. IN THE BERKSHIRES of FLORIDA By B. F. BORCHARDT ASALMON pink ribbon of road stitching the gently undulating slopes, curving around the border of crystal lakes, amid well-groomed groves, pleasant farm country, generous estate s with tasteful homes overlooking them-these are sights which intrigue the motorist among the hills of Lake County the B erkshires of Florida. At intervals, when the motor has run un laboriously up the easy grade to a summit, a panorama is spread like a bouquet before the eyes of the ever-expectant traveler-a vista of orchard and vineyard, tilled land and patches of harlequin woodland, of low e r hills and hillocks, wave on wave. And in this setting of greenery and mellow soil are jewe ls of lakes-the compariso n is inevitable-ranging in size from a hundred acres or s o to the proportions of an inland sea, such as Lake Apopka, the third in Florida's diadem. They vary in shape: round, rhomboidal, L-shaped, filigreed by the land. Some are separated from others by narrowest strips of foliage. An airplane view confirms the gem-analogy; there is a cluster of 1,400 crystal lakes in the bijou seen from above, interlac e d by streams and filaments of multi-colored terrain. To return to earth and the summit of the hill: One gazes long at this enchanted picture. On one hand the sun has se t the waters dancing, on the other a somber rain-storm, a compact battleship-gray unit, marches sturdily through the valley, ever and anon flashing its artillery. A complete rainbow arches high above it. One gazes and exclaims: "This can't be Florida!" But Florida it is, and one of the sections identified with pioneer d eve lopment, the sternest battleground of the Indian wars. Here too, are contained the headwaters of Florida's idyllic stream, the Ocklawaha, termed by the gentle Sidney Lanie r "the sweetest water-lane in the world, a l a n e which runs for more than a hundre d and fifty miles of pure delight betwixt h edgerows of oaks and cypresses and palms and bays and magnolias and mo sses and manifold vine growths, a lane clean to travel along, for there is never a speck of dust in it save the blue dust and gold dus t which the wind blows out of the flags and lili e s, a lane which is as if a typical wood s -stroll had taken shape and as if God had turned into water and trees the r eco llection of s ome m editative ramble through the lonely seclusions of His own soul." Sidney Lanier, back in the early Sev enties when the foregoing was written, was traveling on the s teamboat Marion, a craft which he lik ened to a "Pensacola gopher with a preposterously exaggerated back," from the St. Johns River up the Ocklawaha. Today the advantages of intra-state water transportation from the Atlantic, both from the point of view of b eauty and utility, are ever-present in the minds of alert citizens of Lake County and the development of them is being undertaken with a zeal characteristic of the new Florida. Last month a committee of yachtsmen and business m e n m e t a party of the Con gressional Committee on Rivers and Harbors and convoyed the m through river, lake and canal to Tavares, the county seat, visiting e n route the various cities and pointing Smooth ribbons of road stretch over the rolling hills. 60 out vast possibilities for d e v elopment. This chain of waterways, of which the Ocklawaha and the Lake County Lakes will be connecting links, will open up the midstate system into Lake Okeechobee, a sys tem virtually compl ete now and available for craft drawing five feet, but which is being surveyed with a view to further widening and deepening. Modern self-propelled barge s from the New York barge canal, 100 feet long, of 20 feet beam, tied up at Leesburg, attest the practicability of the ide a and the determination of the citizenry to make the cheaper water transportation available to shippers. The people of Leesburg by a tax l evy have raised the money to dig a haulover canal from Lake Griffin to Lake Harris, five-eighth s of a mile in length, which, when completed will be part of the route. Speaking of "sweet water-lanes," a trip over the mile or more of the Dora Canal, connecting Lake Dora and Lake Eustis, is a mos t inspiring experience. The way meanders through a heavy cypress swamp of giant trees towering eighty to one hundre d feet, festooned with moss. The effect overhead is of venerable cathedral arches, reflected below in contemplative pools of shadow that are mirrored prayers. Pleas ure craft nose around the goose -n eck bends of this canal. They cannot speed through it, and the temptation to do this i s impiety. Yachting flouri shes on the lakes. Power boats skip across the wate r o r cut down speed to troll for big-mouthed bass which abound in this sec tion, attaining size records unheard of in any other part of Florida. A na tionally known magazine of the outdoors give s Lake County the palm for a bass w eighing twenty pounds. The write r was told and s hown the photograph of a nine-year-old girl with her prize, a fifte e n and one h alf pound bass, hooked


As surely as Tampa is destined to be the industrial center of Florida, the Estuary is destined to be the trial center of Tampa. Established Tampa institutions have already bought sites and are building in the Washington Street Division of the Estuary. The Surest Investment in Tampa J \ Inter-State Investment Co. JAMES T. SWANN Hillsboro Hotel Building 314 Madison Street TAMPA FLORIDA 61


Moss-draped pines, bordering sparkling lakes set amidst the hills, make a country of unuSual charm. and s u ccessfully landed by the miss a few days before near Sorrento. Every year find s more and more lovers of the bonnie braes attracte d to Lake County's hills. Peopl e raise d in the uplands with eyes accustomed to rolling country and vistas o ve r far dis tances, tarry and take root in this region. Golfers who scorn the l eve l fairways of the average Florida links toil and hammer their way up the steep sides of the Lake County Country Club cours e, known a s the "Alpine" course of Florida, owing to roll ing hill s and many other features that are synonymous with links of the B erkshires and Jersey. The Club Hous e i s situated on the apex of the highest hill of the course, ov erlook ing W est Crooked Lake, Lake iertrude, East Crooked Lake, Lake Irma and a pan orama of other lakes. The location was selected with aesthetic eye by influential m e n of Eustis to provide a recreational c e n ter for golf enthusiasts among spa!kling lakes and pine-clad hills. The e l evation of Lake County is Eaid to range as high as 3 63 feet above se a l e v el; hill s swept by breezes from both the At lantic and the Gulf. Its healthful climate i s r ecognized as beneficial to person s hav ing throat and bronchial troubles a sthma and rheumatism. Searching for one of the most healthful spots available in Florida a Mi ss Hattie Daggett, now Mrs Robert D. Millholland of N e w Jersey, chose a tract on the shores of Lake Crescent near South Clermont and there built what i s said to be the lar gest private log house in the United States n ext to that of the late E. H. Harriman, railro:1d 62 magnate, in Oregon. This house i s locally as well known and surround ed by traditions as Hawthorne's "House of Seven Gables." It has bee n the scene of great entertain ments, of barbecues lasting all day and a ll night, attended by the entire countryside who came over lone weary miles by boat, wagon, horse back and on foot to dance square dances to the tune of the old-time fiddle. The log cabin still stands over looking one of the mos t picturesque vistas that one can find anywhere of lake and fores t and winding road. The salubrious climate seems to produce a race of big men, Thad Smith, County Clerk, is a specimen standing about six feet sE'ven inches: We don't know how much h e weighs or what the di stance i s around h:s dorsal fin, but one look convinces. Thad had to a ssume a d ebutante slouch in order to stand within the portals of the new court h o u se At Leesburg, the writer was told that h e was in the country of another giant and h e b egan to tremble as h e did years ago in the he art-quaking days of Jac k and the B eanstalk. Major G e neral Charles P. Sum merall, r anking as a g eneral of the United States Army, is another big man that occupies a t ender place in the hearts of Lake Coun ty citizens. A native of the coun try, his neighbors and boyhood companions combined with the American L egion and other pa triotic citizens to honor him with a heartfelt ovation on last Arm istice Day, a homecoming which was to him one of patriotic con secration. He, and hi s party, be ing delayed on the way from Fort Sam Houston, Texas, where the general is now statione d, fas t seaplanes were secured by him at Pensacola and the trip made by air to Tampa. Had it not been for the dangers of ov erland voy ages in seaplanes h e would have flown all the way. As it was he was rushed from Tampa by auto and arrived in time for all c e r e monies planned. The bronze fig ure of a doughboy, bayonet fixed, in the act of charging, stands in the middle of the road jus t at the southern limit of the town of Tavares. This figure was un veiled at the Armistice Day cere monies and dedicated to G eneral Summerall. In fact every Lake County community has its "big" man. Eustis has its Frank D. Waterman, of Waterman foun tain pen fame, a man small in stature but big in h eart. He has been a consistent friend of the town and of Florida as a whol e. The Fountain Inn Hotel he erected in Eustis at an expense of $500,000.00 to provide a hospitable s h elte r for those who prefer the quieter life of the interior to the hectic gaiety of beach r esorts. In order to h elp create a pay-roll for the city h e has establis hed a pen grinding factory to tip with iridium and grind the points of hi s gold pens. This work could probably be done to b ette r advantage in New York City, but Waterman prefers that the town of his adoption should receive the b e n e fit of this industry, e v e n thouP'h it be at his expe nse. Eus ti s, with l ess than fiv e thousand popu lation, gives the a s p ec t of a town of ten thousand or more The p etty spirit, which unfortuna t ely prevails in some small towns i s absent in Eustis and the people are c e m ente d together for t h e purpose of great e r achievements. The town has just bonded for $15,000.00 to build a municipal amuse m ent park. H e r e the Baltimore Orioles, champions of the International League for the past fiv e years, w ill train during the Florida spring training season. Eusti s i s said to be the smallest city in this stat e boasting a daily and weekl y newspaper, known a s the "Eustis Lake R egion." Its skip per i s T. J eff Bailey, a native Mi ss i ssippian and philosoph e r who claims that there i s too muc h optimism about him to wear a b elt and s u s p enders at the same time The Chambe r of Commerce of Eustis i s a ctive and alert; in fact this i s true of all the gan-A delightful vista on Lake Como.


Why is Fort Myers Growing So Rapidly? A st udy o f t h e map b e l ow will give you a co n ceptio n o j t h e n e t wo rk o f good moto r roa ds co n nec ting F o rt M')'er s w ith all sec t io n s o f Fl o r id a ORT MYERS is growing-growing more rapidly than you can readily imagine, and there are substantial reasons why this beautiful "City of Palms" is certain to continue its remarkable expansion at a steadily increasing pace. Fort Myers, in the first place, offers an unique appeal to the homeseeker. Here is probably the most completely tropical natural beauty and climate to be found in any important city o f Florida. Located 1 4 7 miles south of Tamp a and 400 miles nearer the equator than San Diego, California, Fort Myers has delightful warm w e a t h e r all through the winter months. Yet in the summertime the weather is comparatively cool, due to the breezes ever blowing from the Gulf. In Fort Myers tropical vegetation thrives. Here, for instance, you find the majestic Royal Palm growing luxuriant ly. Many varieties of palms and flowers found only in tropical climates flourish at Fort Myers and contribute to the wonderful attractiveness of this city. Fort Myers is beautiful. She has charming homes on widepalm bordered avenues and boulevards, among them the winter homes of Henry Ford and Thomas A Edison. And she also offers all kinds of appeal to the lover of outdoor sports-golf, boating, bathing, fishing-the finest tarpon fishing in the world. Here is a m arvelous playground to be enjoyed all the year. Anothe r important reason for Fort Myers certain expansion is her transportation facilities. With the many arteries of travel and transportation now completed, planned or under construction, Fort Myers is the hub of transportation on the lower West Coast and as such is destined to become one of the most important cities in the state. Railways, motor roa::ls, steamship and steamboat lines will radiate in every direction from Fort Myers, bringing many people to partake of her manifold pleasures and opportunities. Opportunities there are and many of them; for the real growth of Fort Myers is only beginnin g. To the homeseeker or investor, Fort Myers extends a hearty invitation and offers a future of d!xceptional promise. For Illustrated Booklet and Further Information, Address A. Cavalli, Chamber of Commerce FORT MYERS "The City of Palms" 63


Young groves line many of the gentle slopes around the lakes, and no finer settings for beautiful estates are found in all Florida. izations of this character in Lake County and the visitor cannot fail to be impressed by the character of men who are put there to greet the homeseeker or investor and give him his bearings. Lake County believes in constructive civic organizations. Franklin L. Wood heads the Lake County Chamber of Com merce at Taveres, a county-wide body lo cated at the county seat. Affilaited with it are the commercial and civic bodies of Clermont, Eustis, Umatilla, Leesburg, Monteverde, Mount Dora, Tavares, Groveland, Mascotte, Lake Jem, Fruit land Park, Okahumpka, Yahala and : Lady Lake. Leesburg's Chamber of Commerce is headed by Dr. W. A. MacKenzie the city's mayor and "big" man, of the state legislature, versatile writer and poet and successful developer of large grove and farm projects. Lees burg claims the distinction of being the largest city in the county with a population that has more than' doubled since the taking of the last census. A feature of the agricultural section about Leesburg standing out apart and unique from the more common citrus cul ture are numbers of fernerie s, producing asparagus ferns for florists Last season almost sixteen thousand boxes of ferns were shipped from Leesburg and vicinity. These ferns are grown under lattice and tarpoulin shelters to prevent the sun from bleaching the deep green of the lacy fronds. There are brick plants, kaolin mines, moss factorie s, a paper and pulp mill man its. product from saw-grass, a most mterestmg and nove l enterprise which has gone through the experimental stage and proved itself a success. A great har v esting machine of special de sign gathers the sawgrass, the supply of which is limitless in Florida. This grass is ground into pulp and rolled out into sheets It i s b e li eve d that in this process a substitute has been found for the wood pulp which has been d ep leting the forests of this country and Canada for so many years. In Jacksonville a plant i s being built to produce fini s h ed paper from saw-grass paper. The ginning of Spanis h mo ss never fails to capture the in terest of the newcomer. The gathered mo ss is dried and then ginned. The finish ed product, dry, black, crinkly 64 hair in appearance, is used in the upholstery of automobiles and furniture. Kaolin, a white clay used in the manu facture of china and pottery, is mined in the county, washed and dried and shipped to potteries in the North. Occasionally one runs across potteries in Florida, recently erected, that use this material and other varieties of Florida clay. Lake county brick clay furnishes another industry, that of the manufacture of brick. Clean, white Fountain Inn at Eustis. Lake County sand, pumped from the lakes, is shipped in large quantities for building material. There are lumber and crate mills and othe r staple industries which swell the county's pay-roll. Hillsides with clean, porous soils and clear water lakes provide ideal locations for successful poultry raising, with a minimum of expense and labor. Lake County poul try is exhibited all over the country and its hens have broke n world r ecords for egg production. On one ranch records of 329 A modern Courthouse speaks of the spirit of progress. and 325 eggs a year were established. With the large variety of forage crops that can be grown, dairying is greatly on the crease Lake County -also boasts a great diversity in its fruit crops. Grape-growing is be coming increasingly important and promis ing. The varieties that have been grafted on the native vines, found growing wild, have given the best results. The yield has been heavy and an average price of better than 18 cents a pound has been obtained. The Carmen, Ellen Scott, and Munson have proved suc cessful varieties, though there are many arbors of Scuppernong. There are numbers of important banana plantations in Lake County, with the Cavendish and Lady Finger as favorite varieties. The National Forest of Florida, a reservation 200,000 acres in extent, is twenty miles north of Le esburg, being carved out of Lake and Marion Coun ties. Along its borders the hunting is said to be most excellent and, by com-pliance with certain regulations, one may hunt in the forest itself. A unique educational institution, the Montverde Industrial School, is located in the attractive town of Montverde on the shores of Lake Apopka and in the region ambitiously referre d to as the "Apopka Mountains." Students of both sexes are accepted on a fifty-fifty basis, one-half of the tuition being paid in money and the other half in work. The "Golde n Triangle" of good roads, so-call e d because of the wealth of golden citrus fruit to be seen along the way, has Eustis as its northern apex and Leesburg and Mount Dora as its base angles. This offers to the motorist fifte e n miles of lake shore and hill drive that cannot be surpassed in Flor ida. Lake County citizens are proud to di splay to you their n etwork of good roads. "Fifty lakes an hour"-is one of their touring slogans. Lake County people like to think of their county as being one of homes-of people who co m e to stay. The froth of life the feverish rush of business, the brilliance and snap of mid-winter beach life they are glad to concede to other localiti es Their coun try is r estful, with it they of fer you the whole-hearted pitality of the-mountains.


Lake County Land 0' L akes and Hills;' .


Scenes at beautiful Fort Myers, "The City of Palms." -Thomas A. The bridge across the Caloosahatchee River.


' N c A R L ,_0 s 0 N T H A Magnificent Waterfront Development Myers, Florida McGregor Boulevard leadin San Carlos on the Gulf. scene shows royal oalms in of homes of Thomas Edison Henry F.ord. E G Panorama view from bridge leading to Crescent Beach, showing extent of development work now completed at San Carlos on the Gulf. I u L F ,


PICTURESQUE ROCKY POINT A natural setting for an exclusive suburb of Tampa. Bathing, fishing, and water sports abound at Rocky Point. Rocky Point from the air. Looking South over the Rock y !Point Golf Cl ub links, Memorial Highway in the middle distance.


' 't atn\'"s Moonlight on Tampa Bay. A Vision of Tomorrow. (c) Burgert Bro s


THE PEAK 0' THE RIDGE DAVENPORT-AT WHERE FRUIT AND Health and Contentment Abound View from the South Shore of Lake Charles on Holl y Hills. Holly Hill Inn, to be replaced this year with an eight-story modern structure. Bignonia or :Flame "ine in full blo orn at Davenport in January. Th1rty miles of this vine have been planted. Torn C. Dobs on one of the professionals at the Holly Hill Golf Clab making a long drive.


-uat\at\as \t\ 1\ol'\na How the protective leaves unfold and expose Cavendish banana plantation six months at Peach Valley, near Winter Haven. the young bananas to air and sunshine.


I N T H E C I T Y 8 E A u T I F u A Palace in the Land of Flowers C. A. ROBERTS' ORLANDO, FLORIDA L


. Lal;to County is tht! only eounty vntirely within Florida's beautiful Lake Htg'ion. lt is a county of fourteen hundred lakts.and fi\ e thousand hills. To this country ,of great rwtural eharm is g)ven, also, the romantic u eauty of orange 'gr(ncs. There is a Ia k e IJut has a hillside grove ancl a home in th. e midst of liYe palms anJ the gorgt: ou;; flowtrs of the :-tl_ s ,;up ;;h wattr fishing in lakt arrtl strPam. H u 'ining. 1 .;o1i. :\lotor IJOatin).! ihr11 a chain (,f btautiful la' lw:: ( ,orrri\'cl(cl 1,_,. p'it-t urcsiprc rhPro'. l:at hing. The )!J'V\\'!! cil' rat< _ralt s . Ste Lake and tompl

' FORT MYERS HThe City of Palms" A Delightful Place to Live To the homeseeker or vacationist Fort Myers o ffers ideal living conditions. A sunny tropical climate that is pleasant the year round. An ad vantageous location where the broad Caloosa hatchee River widens into the Gulf. Charming homes. Wide streets and boulevards, lined with majestic royal palms. Every outdoor recrea tion, including yachting, motoring, hunting, fishing and golf. Finest tarpon fishing in the world. Fort Myers is a wonderful place to make your home. It was selected by Thomas A. Edison and Henry Ford as their winter residence. Thou sands more people are coming here each year to live. Fort Myers is growing. Because of its natural attractions and because of its strategic location, A Profitable Field for Investment more and more arteries of transportation are pushing their way into Fort Myers. Railroads, motor routes, steamboat and steamship lines are making the "City of Palms" a main terminus of travel. And these are the things that build cities and make fortunes. Fort Myers is growing-and growing rapidly. New transportation facilities, extensive munici pal improvements, substantial private en_ter prises-all are making Fort Myers. And herein lie the unusual investment opportunities to be found here. Fort Myers is a delightful place to live-a prof itable place to invest. Come now to the "City of Palms" and participate in its progress and prosperity. FORT MYERS REALTY BOARD Fort Myers-Lee County-Florida l I


,. ___ ____ -...,__--J-- --------------. --------. Front levnlio .... . -f. 5p klin9 ,1\ 1 A & I . I' Architect s drawing of the front eleva ) ion 0f San Cat los Villa, the new modern Hotel of 150 rooms now under construction at San Carlos on the Gulf.1 This refined hos telry will be ready for opening before the 19 25 season . There are sound and reasons why an inyestment in residential lots at San Carlos on the Gulf, the largest waterfront Suburb DeLuxe on the I '. West Coast south of Sarasota, should offer greater possible profits than the purchase of property in any other suburb h1 Florida. I S end for Booklet and the address of our sales I agent in your city or vicini ty. I I I I' I r ,, SAN (:ARLOS CORPORATION rr San Carlos {jr)lf ,I' 'Fort Myers, Florida I


We offer some of the finest Bay Front Subdivision Tracts now available close to the centers of development on Hills boro and Old Tampa Bays. 165 ACRES with half mile of white sand beach and one mile of asphalt road front, right in the turn of the boulevard on Catfish Point. $2500 per acre on good terms, subject to prior sale and withdrawal. 850ACRESfronting over two miles of Old Tampa Bay, in cluding aU of beautiful Rocky Point, and entirely surrounding the Rocky Point Golf Links with 8000feet frontage. Also three miles of Asphalt Boulevards. Only six miles from the center of the Metropolis of South Florida. Mahry-Hall Realty Co. REALTORS, Owners arid Agents. P. 0. Box 823 Tampa and Twigg Streets Tampa, Florida


-----___ .. 704ACRES --==14} ==241 ==JZ9 . lit----' -DRJCED This is Tampa:s lMt, --,... ... -, close-in front


"And I Will Hie Me to the Hill Country Where Beauty rs Uusurpassed and Protection is Secure" As in prehistoric times the h a rassed tribesmen retired with their worldly goods to the h ills f.or secu 'rity and in times medieval, castles were a ll built on selected eminences, so now the rolling country of the Ridg e Section of Polk County has natur a l advantages which afford it undisputed sway. The brightest gem of Florida's sparkling Orange land is Davenport, the Beautiful. which has a s p lendid lu stre all its own. Situated in the arena of the H olly H ill Groves amphitheatre it is surround e d by 8. 000 acres of ora nge and grapefruit groves, each bearing regularly its luscious quantum fruit The above i s the first of a Aeet of White de Luxe coaches whic h will carry visitor s to the Holly Hill Inn. Davenport--the .Mecca of the touris t th:! center of the sportsman's p aradise, and the cyno of all n e i ghborin g eyes. This coach now operates b etween St. Petersburg and Davenport and its accommodation is taxed to its utmost o n its bi-weekly trips. Hundreds of visitors. some commercially interested and others on pleasure bent. come, see and are conquered by the charm and allur e of Holly Hill Groves. 4.000 acres of which are now under cultivation. They see the Davenport of the future in embryo. the city of 30.000 inhabitants, accommodations for whom is now in preparation. A modern Club a suberb 18 hole golf course. is a thing accomplished. linety miles of boule\ard-; and avenues lined by beautiful Australia n Silk Oak s and gorgeous HibisCJJs will form the hi ghways and byways of this veritable p ark city. Ultra fashionable hotels and apartment houses are in the course of construction. The residential dist:ict o n the famed Poinsettia Hills is growlllg apace. Three million dollars have a lready been invested in the city by prominent business men and bankers attracted from 3 5 states and from foreign countries. A $ 1 0, 000.000 subdivision is under way and already the sales have passed the quarter million mark. Nature has been kind indeed to Davenport, ixteen wondrous lakes. which in their setting rival the beauties o f Como and Lucerne. and a centra l position on the main arteries of the State. The power behind the enterprise lies in the ten thou;;and acreage of citrus land in and around the ci'ty l!mits. Come to Davenport and Davenport will do the res t. DON'T \VI( ITE-C0\1E AND SEE! Holly Hill Grove and Fruit Co1npany FRANK W. CRISP, General Manager DAVENPORT FLORIDA


Cavendish Banana Plantation, five months old, at Peace Valley Gardens. Taylor-Alexander Company's Demonstra tion Plantations, Winter Haven, Florida. We are platting some of our choice acreage in 5 ACRE UNITS and are selling at at tractive prices and terms. Upon the purchase of one or more of these five acre tracts we will prepare, plant and care for same for six months WITHOUT ANY EXPENSE. TO PURCHASER. At the end of six months, if the p:urchaser so desires, we will supervise the planting and marketing of the product for a percentage of the net returns. ALREADY DEMONSTRATED-NOT AN EXPERIMENT Our plantations have received the highest endorsement and should not be overlooked by the most conservative. For further information address Taylor-Alexander Company WINTER HAVEN, FLORIDA Summer NEW A sbury Pmk. N.J Sherman Denni s Mana 5er


,, Florida Lands Have Increased More Than 200%. in Value Within the Past Three Years They will in-crease in value at a more rapid rate during the next two years. 9000 ACRES Will you be one to reap this wonderful har-vest? In Small or Larg e Units-AT WHOLESALE PRICES More than 16 miles of hard road frontage adjacent to five thriving south Florida citie s -Daytona, Daytona Beach, DeLand New Smyrna, and Sanford. Tell us your wants-we have the size of tract and the price to suit your requirements PRICES AND TERMS on application ASSETS over C. A. Roberts Real Estate Company $1,000,000.00 ORLANDO, FLORIDA


Tampa"the city," 1s the metropolis of South Florida. It is also one of the most progressive and growing commercial and tourist centers in the "land of sunshine." Tampa has many beautiful suburban developments, yet is boasts of none with greater natural beauty than This remarkably located extension of Tampa' s residential section is closely connected by direct ave nues of traffic with both TAMPA and ST. PETERSBURG In point of fact, it is a suburb of two cities Reference to the adjoining map shows the wonderfully conven ient situation of Bel-mar. Completion of Bel-mar' s 1 00-foot wide El Prado Boulevard will cut another mile from the inter-city route-now only 1 9 miles by the great Gandy Bridge. The inevitable effect of an increas i n g stream of traffic flowin g throug h Bel-mar's spacious Boule vards will make Bel-mar ONE OF THE MOST APPEALING INVESTMENT AND HOME BUILDING MEDIUMS THAT THE STATE OF FLORIDA CAN OFFER YOU Visible Values Need No Argument-Bel-mar tells its own story to those who see it. Development work in progress is sparing neither artistic effort nor unlimited expense to produce a suburban community of unsurpassed attractiveness. C. R. Traub Organization Selling Agents for Lloyd-Skinner Development Co. 412 Franklin Street TAMPA, FLORIDA "TRAFFIC MAKES VALUES" St. Petersburg: 631 Firs t Ave. N. 604 C entral Ave. 356 Central Ave. 534 Central Ave. 65


LYSANDER T he INNOCENT BYSTANDER A COME D Y IN ONE ACf'f. B y ROYLSTO N MARKHAM T H E PLA Y SCENE: Just before the curtain rises, a honking of automobile horns is h eard, preceding the crash of a co llision, fol lowed immediately by a s h r ill yell of terror and a confusion of excited voices exclaiming in anger, protest, and vituperation. The rise of the curtain di sc loses Lysander cau ght between two automobiles which have co llid e d head-on at a corner of the intersection and around which a crowd of people, on foot and in other cars, has already gathered, obviously prepared to enjoy the situation to the utmos t Momentarily newco m e r s are added to the throng and traffic is h eld up in all directions. As the din subsides, the voices o f the principals can b e heard). Lysander (pinne d b etween the automobiles and facing the Second Motor ist, s peak s with a bewildered air) : Where a m I? Whe r e'm-1-at? F eminine Voice in the Crowd: Lucky he ain't in heaven! Masculine Voice: More like h e feels in t'other place ma'am; against that hot radiator. Another Masculine Voice : Fancy having one's trouse r s pressed while you wait! Girl's Voice (giggling hysterically) : Sure! This i s b etter'n a movie Traffi<' Policeman (pus h ing his way through the crowd) : What's this what's this? Whac s goin' on here? First Motorist (pointing excitedly at the Second Motorist) : That fellow's blo cking the traffic! Lysander (twisting his h ead to catch sight of the First Motorist, but misunderstanding his gesture): Who, me? No, not I. The traffic's got m e blocked. Second Motorist (immediately combatative): Officer, arrest the darne d liar! I had the right-of-way. All pro'essional and amateur stage r i g hts on this play are strictly reserved by t h e author from whom permission t o produce may be obtained. 66 TIME The Present--Midwinter PLACE An Intersection of Street s in Any Florida City PERSONS I N THE PLAY Lysander the Innocent B ysta nd e r A Traffic P olicema n First Motorist Second Motorist A Newsboy and a Crowd of P eop l e extr e m e l y va ri ed in characte r First Motorist: No, Officer; I did! Lysander (a pained expression crossing his face as he happe n s to touch the radiator o f a car with his bare hand): Ouch! First Motorist (turning sharply to glare at Lysander): What did you say? Lysande r (hastily squirming around to see his questioner and at the same time accidentally touching his other bare hand to the radiator of the other automobile): Ou ch! That's what I said before. Traffic Policeman (to both Motoris ts) : I'll have to take your numbers. (To Firs t Motorist, s uspiciously, after glancing t oward the front of his car): There ain't no numbe r on your car. Firs t Motorist: Certainly there is; on the back end. I'm a Floridian! Traffic Policeman: A Floridan, eh? First Motorist: No, a Floridian! Traffic Policeman: What's the diff'? Firs t Motorist: The difference between a man with one eye and two. Traffi c Policeman (sourly): M eanin' me, huh? Firs t Motorist (placatingly) : Not e x-actly, Officer, but only one license plate is required in Florida. Traffic P ol iceman: That's so; I forgot. I'm just off Broadway. (Glancing toward Second Motorist's car): You from Florida, too? Second Motorist (fuming wrathfully) : No, certainly not! I'm a Californian. All Californians who can get away spend their winters in Florida. T raffic Policeman: That's so I forgot; I'm just off Broadway. But where's y our number, then? Second Motorist ( standing up and glaring at Lysander) : That fellow's hiding it! Lysande r (indignantly, holding both arms elbow hig h in an effort to k eep his hands from contact with hot radiators): Button, button, w ho's got the button! I haven't seen your old number! Second Motorist (belligerently) : "Old number!" It's a perfectly new number! And you're hiding it! Traffic Policeman (gazing at Lysander as if h e had just seen him for t h e first time): For h ec k's sake, where, whe n and how did you get in on this? Lysander: Me? Oh, I'm an innocent bystander? Traffic Police man (very s uspiciously) : Innocent, eh? That's what they all say! If you h adn't said nothin', I might 'a' believed you. What have you done with t h e gentleman's new number? Lysander: What gentle man? I haven't seen any. Voice i n Crowd: Ah, I see it, Officer! It's under his coat! Traffic Policeman: Ha! Tryin' to put one over, e h ? Or I orter say, under! First and Second Motorists (in unison): Ha, ha! Ho, ho! Ho-ho -h o! That's a good one, Officer! (Suddenly s urprised at the mselves, they begin to glare at each other again, but a similar idea seems to strike them both at the sam e instant and, instead of glaring, they wink at each othe r so l emnly). Lysand e r (seeing Second Motorist wink, winks back at him): Well, you see, Of-


There is Strength in The Greatest Developments and Largest Profits in Florida are Made by Syndicates The B. L. Hamner Syndicate Plan gives the investor of moderate amounts the ground-floor opportunities which are usually open only to the person of very large resources. The big-monied interests of the country are investing their millions in Florida acl'eage, city properties and indus t r ies. Their vast buying power gives them the choice of Florida's opportunities. By our plan, the door to these same bed-rock investments is opened to the investor of large and small amounts. The plan is safe-profitable--different. The B. L. Hamner organization offers a newa different service-to any investor desiring to participate in the sure profits-the certain prosperity of Florida's rapid development. We have a message of interest for anyone seeking an investment in Florida real estate, of whatever character. The B. L. Organization Syndicate Department 311 Franklin Street Tampa, Florida 67


fleer, I couldn't hide both numbers so p erhaps you'd better g e t that on the rear of the other fellow's car. Traffic Policeman: Right! (Threateningly to Lysander): But see that you stay right where you are Lysander (nonchalantly): Oh, I'm as free as free air, but I'll do as you say. (Wiggle s his shoulders only, indicating how tightly he is held between the car bumpers.) I'll promis e not to move beyond the sp e ed limit. (In a vain struggle he touche s the radiators of the cars with his bare hands, but immediately raises his arms elbowhigh again.) Ouch! Ouch! Ouch! That makes several times I've said that. Traffic Policeman: Well, see you behave yourself, then. (Goes toward rear of First Motorist's car). Voice in Crowd: What does a Florida license plate look like, Officer? A Second Voice: A squirtgun! Another Voice: Aw, crawl back in your barrel, you dill pickle! Voice in Crowd: Who's a dill pickl e ? S everal Voic e s (in unison): The Bull! The Cop! The Blue Cheese! Another Voice (a newcomer on the edge of the crowd): What's going on; some advertising stunt? Another Voice: No, I think it's a movi e director g etting a mob scene for nothing. A Feminine Voice (excitedly): Oh, how per-fectly lovely r Maybe my face'll s how. A Masculine Voice: Not if the censors see it first. Another Feminine Voice: And i s that the hero? What a darling! Lysander (mimicking tone) : "Darling!" I'll change places with you! (In g esture of fatigue, accidentally touche s bare hand on radiator of car, the n quickly thrusts both hands high above his h ead in attitude of despair) : Ouch! Where's that traffic cop? Where IS that cop? Just like the rest of 'em; he's never where he's wante d. Traffic Policeman (returning, a memorandum book open in one hand and a pencil clutched in the other, his tongue sticking out a trifle as he writes. A s he arrives be side the car, he addresse s the Firs t Motorist):. Your grapefruit's l e aking. First Motorist (perplexe d) : What's that? I didn't understand. Traffic Policeman: You're a Flori .... a Floridian, ain't you? I'm trying to speak your lang-page. Newsboy (to First Motorist): He means your back tire's down, Mi s t e r. First Motorist: Oh, damn! (Hops out of car, rummages around under s eat from where he extracts a miscellany of automobile repair equipment and finally brings to light a tire pump and jack). Lysander (as First Motorist and Traffic Policeman go together toward the rear of the car): Gone ag'in like Finnegan! S e c ond the motion; I'm tired, too, but I can't sit down. Ain't it time to retire-(Weakly, his voice sounding slightly deliriou s ) : The question 'fore the house is who's got the right-of-way? S e cond Motorist (flaring up sharply): I've got it! I've always had it. Lysander (slowly growing w eaker): I thought I had it. Second Motorist (irritably): You didn't! You've neve r had it. A pestiferous pedestrian never has it. Lysande r (apologetically) : I think you mean that an innocent bystande r is always wrong. Second Motorist: H e may not b e wrong, but he's always in the way. Lysande r (peevi shly): That darne d rightof-way again! Lysande r ( slowly): T hat's r ight! I was wrong. I was m erely in the way. (More slowly) : I thought I had t h e right-of-way. You claim you have it. The other gentleman says he had it. If he had it and you got it now and I never had it and the traffic cop hasn't seen it, why, I guess all -Q8 I get is the wors t of it, S very plain, very . . . (Drops his arms as if about to fall asleep standing, until his bare hands touch the radiators of the water-cooled machines when he suddenly raises them elbow-high again and opens his eyes). Feminine Voice in Crowd: Something really ought to be don e hadn't it? The poor fellow seems to have been punished enough, even if he's as innocent as h e claims. Masculine Voice: We can't interfere. The law must take its course. Lysander (catching sight of the returning Traffic Policeman pompously e scorting the First Motorist): Coming! Feminine Voice: But he can't do anything; he's only a policeman, not a judge Masculine Voice: Even a policeman ought to do something. Feminine Voice: But he's only a traffic polic eman. Lysander (suddenly alert): Has anyone in the crowd a revolver? (The crowd backs away, terrified.) If so, please be good enough to loan it to me. Various Voices ( excitedly): H e's going crazy! Poor man! Something really should be done. The law do esn't countenance suicid e at least not in public! Maybe the traffic cop will put him out of his misery! Shoot him? No, I think that would be against the law. M e n are hung and electrocuted, but neither of those things is po s sible under the circumstances, however much he d eserves it. Lysander (li s t e ns, astonished) : No, no, folks; you get me all wrong, I'm not crazy; I'm only par-boiled. I wanted a gun jus t to see if I couldn't blow out this othe r gentleman's rear tires. He says he's got the right-of-way and that would let him keep it a whil e longer. Traffic Policeman (coming up, speaks sharply) : What's that, what's that? Did I hear you threatening someone with a gun? That's a felony, sir, a felony. And when one kills another, that's murder, sir-at leas t sometimes it's murder, except when a wife shoots her husband. That's a misdemeanor. Voice in the Crowd ( expressing since r e awe and respect) : Gee whiz, that cop sure knows the law, now, don't he? Traffic Policeman (pompously): W e ll, I see only one solution to thia traffic tangle. (Turns and grabs Lysande r by an arm.) You're my prisoner. Lysander: Go s h! Anything but that! (With scrupulous politeness) : May I ask to see your warrant? Traffic Policeman: Don't get fres h (Jerks Lysander's arm. ) Come along; I don't n eed no warrant. Lysander (wincing) : Ouch! But these other chaps are d etaining me. Traffic Policeman: That's so! Forgot that; quite slipped my mind. I'm jus t off Broadway. (To Motorists): You g ents each move back six inches and' let me have my prisoner. (The crowd about the c a r s withdraws a little way while from eac h automobile the First and S econd Motoris t s hop out, make careful measurements upon the pavement, very deliberately move their cars back the r equited distance and resume their seats with an air of having done a public service at great personal s acrifice) Traffic Policeman (to Motoris t s): Now, maybe you gents can settle that right-ofway betwee n yourse lves while I take this bird to the station house. Lysander (sagging to his knees as the r emoval of the automobile s rele ases him from his precarious po sition, i s roughly jerked to his feet again by the Policeman. Sp eaks querously): But why arrest me? Traffic Policeman (leading him away amid the cheers of the motorists and the tears of the pedestrians): For blocking the traffic, you big boob! N e w sboy (as the crowd b egins to disp erse and the First and Second Motoris t s, et al., appear to b e adjusting their differences) : All about how S'preme Court by a vote of five to four upholds the rights of ..... (The sound of his voic e is lost amid the tooting of automobile horns and the resumption of traffic at the intersection as The Curtain Falls). GRAPEFRUIT A GREAT AID Hail to the golden grapefruit, panacea for many ills! S e riously, though, this enticing, appetite-aiding and peculiarly Florida product i s more and more coming into its own a s a food of r e cognized m e dicinal value Only a f e w y ears back the grapefruit was grown m e r e ly as a curiosity, and had no marke t value. Later its valuable medicinal propertie s became known through ana lysi s of its g entle acid content and by actual experie nce of those who had "take n to it" naturally or gradually acquired a taste for it. Doctors everywhe r e became intereste d in it and r ecommende d it as a "starter" for breakfast. Then came a huge d emand for this fine fruit and thousands of acre s were planted exclusively to grapefruit tree s, until now it is one of the chi e f products of this state. During the epide mic of influenza which sw ept the country a couple of years ago physician s found grapefruit to be so splendid a r e m e dy for the dread dis ease that it was orde r e d by the carload for many municipalities Thus an even wid e r mark e t was created-for the man or woman who onc e acquire s a taste for the delicious fruit is n e v e r weane d from it. In hundre ds of thousands of homes in this country it i s a standard article of the breakfast table And there are many persons who eat half or a whol e grapefruit at a sitting at two or thre e or more meals each day R e c ently the curative value of grape fruit for many dread diseases has bee n written about by note d physicians ; The juice of the grapefruit i s r e cogniz e d as a m edium which dissolves the lim e which i s forme d in the human sy stem and is the chi e f cause of rheumatis m, that dread foe of folks who have r eache d what Irwin Cobb d enominate s "the othe r sid e of the hilltop of life"-i. e., past the forty-year mark; also it is the lim e in the blood, it is said, which cause s arte rial-scl e rosis, more commonly call e d "hardening of the arteries Asid e from this the juice of the grape fruit is a grateful b e v erage of high tonic effect on the ord in a r y h ealthy stomach. It is a corrective of kidne y and bladde r trou bles, and according to s ome m e dical authoritie s it has much to do with k eeping the human sys t e m free of such handica p s as goiter, tumors and similar growths. Al s o the feminine s e x will b e inte r este d to l earn that grapefruit through its blood-cl eans in g properties insures a cl ear compl e xion. So, if Ponce de L eon did not, afte r all find that fable d fountain of youth in Florida, at l e a s t the r e has b ee n found in this state as its p eculiar product a fruit whic h compasse s many virtue s that go to t he h ealing of human ailm ents or their prevention. The fame of the grapefruit of Florida and its value to the human f a mil y i s b ecoming known in Europe It has b e e n found that grapefrui t may b e packed in the ordinary manne r in the Florida packing house s and shippe d b y s t eame r t o Eng l and and continental Europe and arrive the r e in firs t-class condition afte r a vo yage of two to three w e eks.


(Upper) Moonlight on Lake Eva (Lower) Gateway City Club Building Awake to the Possibilities, the Attractions, and the Advantages, as well as the Responsibilities, That Must Indirectly Govern the Progress of Every City, HAINES CITY has -Bank Deposits of $1,250,000.00. -During September and October, 1924, the Greatest Activity in Every Line That Has Ever Been Seen. (Upper) Groves Hotel (Lower) A. C. L. Railway Station -A Resident Population of 2,500-500% Increase in 5 Years-All Community -Building Citizens. -Six Hotels, Three of Which Were Built in 1924. -A Golf Course and Country Club which will rival Any in the State, Under Construction; Every Other Outdoor Sport. Write for Information CHAMBER OF COMMERCE Box 1003 Haines City, Florida 69


FLORIDA fJads In Construction 'By JAMES K. BEDFORD FLORIDA led all states of the Union in new construction during December of 1924, according to figures compiled by the most reliable agencies in the country. The State was close to the top, if it was not actually in the lead, of all other states in total building for the year. Which is an actual and a tangible demonstration of Florida's growth; because a state that is not growing rapidly does not show such a volume of new building. reporting on 1924 construction, showed a slight falling otf in value of new building as compared with 1923. The total reported for last year was $7,311,497, a drop of $225,060 from the 1923 total, but more than a million and a half dollars in excess of the total for 1922. New construction. reported by eight of the larger cities of the state for 1924 totaled $48,718,522. Some of the state's largest cities failed to reply to letters of inquiry in regard to 1924 construction, among these being Key West, West Palm Beach, Daytona, Pensacola, Tallahassee, Fort Myers, Bradenton, and other important centers of development and growth. If construction figures for these and other important Florida cities were included in the construction totals of the state for 1924 it is certain that the figures would run considerably in excess of $100,000,000. Miami's new building for 1924 totaled $17,038,164, this being for the city of Miami a lone, according to figures furnished by the Miami Chamber of Commerce. This was a great increase from the 1923 figures, which were $7,201,266. However, suburban construction is not included in the Miami total, the estimate for all construction work in the Miami metropolitan district, including Miami Beach, Coral Gables, Hialeah and other close-in and rapidly growing suburbs in 1924 being close to $30,000,000. T a m p a, reporting a total of :t)5,496, 0 55, registered an increase over the 1923 figures of nearly $2,000,000. The 1 9 2 3 total for new construction in the city proper was $3,511,113, the exact gain for 1924 being $1,984,-942. This, it is explained, does not include construction in the metropolitan district outside the city limits, which includes the adjacent thickly built up and largely populated .su-Orange Avenue in Orlando Presents a Metropolitan Air St. Petersburg stood second in the list of cities responding to inquiry as to 1924 building, the Sunshine City reporting a total of $9,553,700 in new construction for 1924. This was an increase of $2,429,140 as compared with the 1923 construction total of $7,124,560. J acksonville, Florida's Gateway City, although standing third in the list of cities burbs, where construction in 1924 is estitimated to have equalled that inside the city limits. Orlando, next in the list of Florida cities replying to the letter of inquiry, reported new construction in 1924 totaling $3,033, 139. The City Beautiful in Orange Couaty, while registering a gratifying vomme of new construction last year, also showed a slight reduction from the 1923 total. Figures for 1923 were $ i3,271,799, or $238,660 more than the 1924 total. Lakeland, beautiful metropolis of imperial Polk County, in 1924 piled up a total of $2,842,430 in new construction, as shown by the building permits issued for the year. This was an increase of $688,-715 over the 1923 figures, which were $2,-153,715. Estimates of new construction in the Lakeland metropolitan district, indicate Lakeland Skyline from the Roof o f the Lakeland Terrace Hotel 7U new suburban construction in 1924 totaling in the neighborhood of $1,400,000. Sarasota, the new "wonder city" of Florida's Gulf Coast section, reported a total of $1,749,599 in new building inside the city limits during the last year. Compared with the 1923 total of $875,490, this shows a gain of $874,109. Sarasota, within its city limits, covers an area of only 1 1-16 square miles. Reliable estimates place the volume of new construction outside the city limits as far larger than that represented by permits for new building strictly within the city, the figure for the city and the immediately adjacent suburbs and subdivisions being $6,600,0 00, according to builders, architects and the Sarasota Cham ber of Commerce. Sanford, the last city forwarding its 1924 construction figures with comparisons with previous years, reports new building inside the city limits to the value of $693,-938. This is an increase of $240,763 over the 1923 total of $453,175. It is regretted that the other important cities of Florida failed to forward their 1924 construction totals, together with comparisons with previous years. The greatly increased volume of building in these eight cities in 1924, in comparison with 1923 totals, however, is an interesting index of the tremendous volume of new construction going on in Florida at the present time, and an indisputable evidence of the state's unprecedently rapid growth. All of the cities replying to letters of inquiry stated that the 1925 building program promised to exceed that of 1924, with no indication of a slowing up or even any appreciable slackening of construction activities anywhere in the state during the present year. Every business sign in Tampa points to 1925 as the greatest building year that city or section has even seen. Conservative business men, Tampans who have studied the situation and local conditions, forecast that such vast movements are under way in general business here and particularly in the building and construction im(Continued on page 114)


ORMOND TERRACE 200 Miles South of the Most erly Point in California A Real Subdivision in the Classic Town of Ormond On Dixie Highway, right in Town. With Schools, Churches, a Public Library, Shops and Bridge Across to the World's Famous Beach. City Improvements. Lots 50x200 Feet From $450 Up to $2,500 Ormond is the Richest Town Per Capita in the United States and Has Long Been the Winter Playground of Millionaires. Ormond is Booming Your Investment is Secure and Values Are R apidly Increasing Post & Welch Sales Agents 234 South Beach Street DAYTONA, FLORIDA The H alifax River by Moonlight a t Ormond Terrace Cut Out and Mail Today P OST & WELCH, Sal es Agents 234 South Beach Street, Daytona, Florida. P l ease s end m e furthe r particulars and literature regardi n g Ormond Terrace Name ------------------------------------------------Address ______________ : ________________________________________________ 71


' 72 S evening in the near future there Will be broadcast over the radio to all America the name of the winner of SUNILAND Magazine's Great Song Contest. Then will follow the song itself pl!lyed by a famous band or orchestra. It will be a song, selected out of thousands submitted, heralding the beauty, the charms and the allure of Florida-the Nation's Playground. Who the author of the prize-winninO' SUNILAND Song will be no one know;. But thousands of men and women are striving to write a song of SUNILAND that will win them the coveted prize and the great honor of having their name proclaimed throughout America as the author of a song selected from perhaps five thousand. The publishers of SUNILAND Magazine, ever on the ale_rt to carry the appealing message of Flonda to the hundred million people in other states, announced this song contest in the January number of SUNI LAND. Already songs are being received by the hundreds. They come not only from Florida, but from dozens of other states. The SUNILAND Song Contest has awakened a greater amount of interest than anything ever attempted to presen t the attractions of Florida to the Nation. Newspapers have endorsed it, Chambers of Commerce are cooperating, and even the professors in scores of colleges and high schools are urging their pupils to write songs of SUNILAND. Have you submitted your SUNILAND Song? You should seek an inspiration and write your conception of what a real SUNI LAND Song should be. Your chance of winning the prize is as good as that of the others. Many have asked why we call it the SUNILAND Song, and not the Florida Song. So here is our reason and we believe it a logical one: Other states have been sung about in popular songs, but never Florida. You remember many of these songs such as Kentucky Home, Carry Me Back to Old Virginia, California, Carolina Sunshine, Louisiana Lou, Georgia Moon, My Sunny Tennessee, Mi ssouri Waltz, and dozens of others RULES AND CONDITIONS 1-Lyrics submitted should consist of two verses and a chorus with Florida as the theme. 2-The coined word "SUNILAND" must be used in the title and at least twice in the chorus. 3-Compositions should be of the syncopated, or waltz, type and must feature the charms of Florida. 4-Place your name and address at the top of each sheet. 5-0ne person may submit any number of lyrics or complete songs. 6-No set of lyrics will be returned but rejected musical tions wiil be returned when the required postage is enclo sed 7-Contestants automatically agree t_o allo;v their lyrics to be pub m SUNILAND Magazine and m newspapers, during and after this contest. of the lyric, or song, wmnmg the contest assigns all of his rights to SUNILAND Magazine but with the understanding that his or her name be carried on every copy as the author. 9-If a complete song is declared the the $500.00 prize will be paid to the author. If a lyric alone is selecte d by the JUdge s, $25 0.00 will be paid the author, and another $250.00 to the composer of the music. se lected for it. 10-The contest will close March 15th, 1925. The right is reserved, however, to extend the time if a satisfactory song is not selected out of those submitted by that date. Address all compositions to: SONG CONTEST EDITOR SUNILAND MAGAZINE Tampa, Florida


/Je /Jroadcayf "Florida" is a word with which other words do not rhyme. It does not lend itself to rhyme or rhythm. But with the coined word "SUNILAND," by which name Florida is rapidly becoming known, it is different. Words that rhyme with "sunny" and "SUNILAND" leap into mind at once. And, besides, the word possesses all that a poet or writer of lyrics seeks. In other words, it charms. Bring in the word "Florida" if you can, but "SUNILAND" is a sure bet. A popular song hit which will sweep the country this year from coast to coast in a wave of popularity will do more for Florida than any other form of publicity. People in the forty-eight states, and in Canada, will hear it over the radio, at the movies, at band concerts and on the dance floors. It will be whistled on the streets. It will keep Florida constantly in the mind of the public. On the foregoing page are the Rules and Conditions of this Song Contest. Every one is urged to enter the contest and in duce their friends to do so. Unlike many othe r contests, there are no irksome con ditions imposed. You do not even need to be a subscriber to SUNILAND Magazine. It is hoped that some Floridian will win the contest, but it is open to the world. What is wanted is a real song hit-one that will smash over into a big success this sum mer and be used by orchestras, bands, in vaudeville, and broadcast over the radio. Even though you cannot read or write a note of music you can enter the contest and will have a good chance of winning one of the prizes. According to the rules, if a lyric (words) is selected by the judges as the best, $250.00 will be paid to the author. In this case the music will be written for it by a composer selected by the same judges. If a complete song (words and music) be declared the winner, the author will receive the $500.00 prize. The judges will be well-known musicians, whose names will be announced in the March number of SUNILAND Magazine. Songs should be of either the syncopated or waltz type, as it is this kind of music the g eneral public enjoys today. Where a good song of the classical type will sell perhaps fifty thousand copies, a sure-fire popular song hit will pass the million mark. In working out the lyric for the SUNILAND Song keep in mind the type of song featuring some other state. You will re call dozens of them which became nation wide successed and lasted for years. As a contestant may submit any number of songs, the Song Contest Editor believes it will be doing no one an injustice by publishing a few of the songs submitted. Here is the first verse and chorus of a few, selected at random from the hundreds already received. In reading them keep in mind that the words of many popular songs sound queer when heard without the catchy air to which they are sung. James Hampton Lee, Atlanta, Georgia, submits: Come, Go to S unila n d 0, Florida, fair Florida-No state can quite compare to her; Your spirits rise, your senses reel When in her climate so ideal. Here flowers bloom the whole year through, In balmy air 'neath skies of blue; With palms and pines on every hand, It's really grand in Suniland. Chorus: Money Land, Honey Land, Suniland That's where I long to be; Down in Suniland I'll take my stand Sunny Suniland, by the sea. There the moonlight's gleam Makes life one sweet dream Suniland is the land for me. * R. S. Pierce, Jr., Gainesville, Florida, sent in: In S uniland I've found a land of sunshine Where life is just a song, And flowers tell a story Through the whole year long. Days are filled with gladness, and there's no need to care, For God has given Suniland a season rare. Chorus: Suniland is calling with a voice so sweet and low, Palm trees swaying as if saying: There's the place to go. There the skies are clear and blue, And Sparkling waters call to you, In Suniland. (Continued on page 108) r 73


HART AND FLOWERS (Continued from page 45) I waited until I got home-which I playfully calls my little hall bedroom-that night and dug up all the stories and photos about Hedda La Belle in her "charming Florida home." I pinned all the clippings together with a blank sheet on top, on which I printed: "I DIDN'T KNOW YOU HAD SUCH A SLEEPY LAWYER." Slapping them into an envelope, I addressed the whole mes s to Witherbee and got it down to the letter box before the postman made his last collection. Things started happening right the ne.xt morning. Evidently Witherbee got my ht tle awakener on the first delivery and lost no time in taking it up with his lawyer. Hart Nelson wasn't wrong when h e said that baby would use the slightest excu se for dragging it to the courts of injustice. Anyhow, it was about ten thirty when Hart rang me up. "Sister, it's happened," was his greeting. "What'!" I ask, innocent enough, although I coulda told him before he answered. "Witherbee fell for the graft he was missing," Hart goes on. "He been thinking about it just around the time we were talking about it. From what I could gather, he put it in the hands of his legal advisers this morning-Prescott, Tupper and Prescott you know. Well, those legal hawks phone'd me to come to their offices, which I did and, holy mudguards, how they drained me of the facts in the case. Fired questions at me from every angle. They're going into the courts with the thing. evidently figure they have a case or With erbee wouldn't let the m go to the expense. I can thank Hedda La Belle's p. a. fot losing me a fat commish, because even if Witherbee los e s the case, she won't buy the place." "I've got an idea, Mister," I tells him. 'At's a sock! Divest it, comeliness." "An idea," I repeat. "They're rare but when they come they're good -too rare and too good to spill over the wire. Suppose you sneak over in this g eneral di rection." "Let's make it a noon chin and throw a feed into the bargain." "That's the kind of suggestive remark I love to hear," I answers. It was the thing that had been in my mind all along-but sometimes it's the wisest to let a man imagine he's got the monopoly on gray matter. Hart shows up for the gab fest looking as cheerful as an undertaker's first assistant. (The undertaker, himself, can pull a smile whenever he wants to, but the first assistant has got to keep his fiz smeared with gloom to hold his job.) But with Hart Hamilton Nelson it was the real stuff. He figures he's not only lost his commissi?n on this one sale but that the shadow prmcess will kill as many of his future sales as she can, blaming him for the accident of old man Witherbee's ownership. Of course, I have a solution but I keep it away from him as long as possible so that he'll appreciate it more when he does get it. It's not until he sets fire to his superperfecto and sets up a smoke screen between us that I let loos e on my dope. Hart, himself, opens the discussion for me. "Sister, if you have any ideas running wild in that think dome of yours, let's have them," he says. "I don't promise you that I'll use them but an idea is an idea. So, at least, you can bank on a greedy ear." That Ritzy way of his doesn't go a long way to making me feel pacific, so I proceed to show him where he stands. "Lissen, stupe," I says politely, "any idea, no matter how worthless it i s, puts 74 you about two hundred per cent better off than you are right now. If ideas were sins there wouldn't be any doubt about your getting a ring-side seat in the Golden Kingdom. Won't promise to use them, eh? Neither will the Sahara Desert promise to use an inch and a half of rainfall but it'll do it just the same." Hart throws up his hands with a gesture of surrender. "All right, all right," he tells me. "You win. Now what's on your-excuse me mind?" "Willie must have his little jokes, speaking broadly," I comes back at him. "We ll, what are you going to do about the La B e ll e pun and old man Witherbee?" "I don't know what to do except say good-bye to my commission and start looking around for another victim. Unless I'm lucky enough to--" "Lucky enough!" I exclaims with disgust. "This is one time you are lucky, Kid Dens-ity; you have me along to help you think. Just for this once, forget luck and try to use the head for so m ething else beside stuffing food and cigars into it. If this suit goes through where do you suppose Hedda La Belle stands?" "Why, she has a pretty good chance of lo sing the case. "More than that, Mister. She has a pretty good chance of getting a black eye in the papers. This sprightly p. a. of hers has gone and advertised the fact that s h e bought a Florida home. The point i s, sh e Lying on the posies was a personal card of Hart Hamilton Nelson. hasn't. And the selfsam e rags that publi s h ed the original stories and photos are almost sure of also publishing the facts of the suit, which, whether she wins it or not, will show her up as a four-square four flush er." "Interesting-but it doe sn't help me any. "I suppose I've got to let this sink in inch by inch," I tells him. "I don't sup pose she knows anything about the im pending suit. No? Good. Let's say she doe s find out about it before it reaches the courts. Question-What will she do? (Continued on page 100)


DAVENPORT -In The Hills of Florida-A client of ours netted $12 000 this week on a piece of property he bought in Davenport only ten months ago. His original investment was $18,000. This man' s friends told him that he paid too much for the property. He showed his good judgment by the result. It pays to invest in a city in the making. where traffic goes there cities grow DAVENPORT is right at the entrance of the great ridge empire where all traffic between jacksonville and Tampa passes daily on the direct route between Orlando and Palm Beach. For investors who have seen the future of this wonderful section of Florida we have some e xceptional opportunities. Now is the time. HIGH PRICES have not reached us yet. The Paul Henry Organization Davenport, Florida There 1s an opening with us for a man with a good production record. 75


'The POINSETTIA and ITS GUESTS By ELLEN ROBERTSON-MILLER IN Florida the poinsettia, that gorgeous flame-flower, seems to be a part of the landscape. Everywhere, for six months of the year, it grows singly, in groups, and in plantations, not infrequently reaching a height of fourteen feet. Northerners recognize it from the smaller potted specimens so ld by florists at Christmas time. But how different is the plant grown in the warm southern sunshine. Here it may b e had for the asking, or it can be propagated from cutting& with little effort. A variety with double bracts, very showy, is simetimes planted, and a beautiful rosecolored and a w .hite variety is shown in certain nurse ries. The milky juice of the plant hinders its u se for inside decorations, but if the flower heads are picked and at once placed in water, the milk will congeal Butterflies feast on the Poinsettia. A Monarch Butterfly. and after a few hours the blo ssoms may b e handled with care. It is to Dr. Poinsett, of Charleston, S. C., that w e owe the enjoyment of this flower which bears his name. He brought it to the United States from M exi co, about 1833, and according to Baily, sold plants to Robert Buist, of Philadelphia, and in time this enterprising Scotch nursery-man distributed them through the States and made shipments of them to Europe, under the name of Euphorbia poinsettiana. While botanists saw fit to change the name to Euphorbia pulcherrima, the majority of people know and love the flower as the poinsettia. The plant in its wild state, is found at a consid erable elevation in Mexico; in the moist and shaded sections of Central America; on tne mountains of South India; and under cultivation it reac he s a high development in parts of the Mediterranean Basin, California, and Florida. It is sensitive to cold, however, and when near the ocean, suffers from the winds which during a hard storm diffuse salt spray over the vegetation near the coast. This caus es the green leaves of the poinsettia to turn yellow and drop prematurely, but the great disks of crimson remain long afte r the stems are denunded. Such behavior on the part of the plant indicates that the r ed bracts have bee n de-76 ve lop ed in order that they may withstand weather conditions, and if this is the case, there is a r eason for their endurance and longevity. Let us examine a flowering head and learn, if we can, the secret of its glorious b ei ng. We find at the terminal of the leaf-stem, clusters of green, obtuse balls, with what suggests a red cushion atop of e ach, and the balls are so arranged that they form a central group in the whorl of crimson bracts. These bracts which simulate the petals of the flower, are in r eality leaves, whose green coloring matte r has been changed to crimson and presumably changed for a purpose If we are to learn the purpose of the change, we must delve more deeply into the plant' s The green balls, cup-shaped involucres, hold the flowers, and these are in different stages of development, for stamens are protruding from many, and a wee round seed-pod from a few. On the side of each involucre, there is a bright yellow, funnelshaped honey-jar, with its lips agape and y i elding a thick, sweet liquid. When a plant offers treat in so lavish a manner, it is usually a signal that the assistance of insects is n eeded for the distribution of its pollen. We ope n one of the green balls and at its centre find what botanists know as a Seed-pod of the Poinsettia. single pedicillate -pistilate flower without e n ve lop surrounded by numerous staminate flowers, each being but a sin g l e stamen. This, more simply stated, means that an involucre contains a pistilate or female flower, and several staminate or male flow ers, and that none of the flowers have sepals or petals. Packed among these imperfect blossoms is a mass of white woolly filaments with red tips-probably degenerate stamens-The Monarch Caterpillar. and it is these tips that form the red cush ions on top of the balls. When a female flow e r is mature it pus hes out through the cushion six small arms, the divided end of the three-parted pistil This is to indicate that it is waiting to r e c eive the pollen which it must have if it is to produce seed. But never does a ripe stam e n appear in the ball with the ripe pistil. In neighboring balls there may b e loads of golden dust ready to be taken from the anther pockets at the tips of the crimson stamens, but in such balls either the seed vesse l is already protruding or there are no little arms he l d out for the pollen that is offered. It is apparent that Nature has ordained for the poinsettia cross fertilization. By a conspicuous device she lures insects to the flow e r s and when they have come offers them a bountiful supply of sweets, expecting in r eturn, however, that a s they feed, ripe pollen will adhere to their bodi es and b e carried by them-all unknowingly -to the waiting pistils in other involucres. Certain flower balls are so anxious to insure the fertilization of the one pistilate blossom in their midst that, not satisfied with a singl e honey pocket, they develop (Continued on page 104)


GOOD FRUITS Ocala Inspire a Good Pack A GOOD PACK Insures Higher Prices All of our trees are grown on Sour Orange, Cleopatra Mandarin and Citrus trifoliata stock, which are the finest root systems. Wartmann Grown T rees on Property of Grove Corporation, near Ocala. All Bud-wood j s carefully selected from the best of trees. This insures your getting the best of trees when you buy from us-Then by all Means Set Out Trees That Will Bear Good Fruit Write Apt. "G" For Booklet and Prices W artn1ann Nursery Con1pany Florida 77


ECHOES of TIME An Interesti n g Lette r Wri tten i n 1833 THUS Miles Standish, valiant fighter of Indians, heart-sick of wars and privations, spoke to the diligent scribe, Alden. The stripling had laid aside h1s work and sat aghast as his close friend and superior officer made the re quest, tantamount to a command, that he "Go to the damsel Priscilla, the loveliest maide n of Plymouth, Say that a blunt old Captain, a man not of words but of actions Offers hi s hand and his heart, the hand and heart of a soldier. Years have rolled lik e billows across the graves of Miles Standish, John Alden, the damsel Pris cilla, the dame Priscilla Alden, their children, the multitudes of children of their children, but love still remains the guiding force of the universe. Not strange, therefore, but let us say unique. a coincidence, that a de scendant of John Afden writes the accompanying letter to his cousin in P ennsylvania back in 1833 years agone! Shll h e IS the writer of letters, the e legant scholar "having the graces of speech, and s kill in the turning of phrases" still he is the fighter 'of In dians We recognize him by description of h1s ancestors, "Writing with diligent speed at a table of pine by the window Fair-haired, eyed, with delicate Saxon complexion. Assuming that the suns winds of outdoor Flor Ida have bronzed his face and underlaid it with a healthy red, we get more a b e-man out of the Picture, and there he sits before you, indicting ten der sentiments to a Pris cilla of the North! After all, i s there not something to reincarnation? "Fort King, Fla., "Feb. 7th, 1833. "My dear Cousin: "I wrote to you last year soon after my arrival at Fort Brooke, Tampa Bay, and I fear that from some irregularity in the mail my l etter has never reache d you. The affection for you that was implanted in me in my childhood, is now as live l y as it ever was and my interest in the concerns of my birthplace is unimpaired by my long ab sence. I was but little acquainted with the world when I visited you immediately after I graduated and I have come to a poor sc h oo l to rub off the roughnesses and little oddities 78 'Tis not good for a rnan to be alone say the Scriptures. This I have said before, and again and again I re peat it; every hour in the day I think it, and feel it, and say it of my character and obtain a relish for society. There is not a single lady at this post and but two officers beside myself. The nearest family is twenty miles distant from us and if I had no resources m my find ample time for r eading and study. My occupations for the last two or three months have bee n rather of an anomalous char acter and probably will prove to have b een of no disadvantage to me. At one period I was superintending the clearing out of a river which my commanding officer wished to render navigable for keel boats. At an other, I had charge of the boats which transported our provisions to this po st. No sooner had I returned from this expedition than I was ordered in pursuit of three so ldiers who had deserted and when I apprehende d them and brought them to camp my services were needed again. There is every probability now that I shall remain undisturbed at my quarters for several months. This cantonment or fort, as the Secretary of War call s it, is one hundred miles north of m y former station at Tampa Bay and is one of the healthiest situations in Florida. The company to which I belong is placed here to protect the In dians from the encroach ments of the Whites and to prevent the former from injuring the latter. The Seminoles-the Indians are so called-are a poor and weak tribe from whom the Whites have but little to fear. The government i s endeavoring to induc e the m to remove west of the Mississippi. Such a ste p would certainly be for the benefit of this tribe. studies I would be loneso m e enough. But as I have determined to change my profes sion of killing p e ople by sword and pistol to the more gradual method by lancet and physic, I can find employment in preparing l:nyself for this new profession. Seriously speaking, I prefer the peaceful life of the citizen to a commission in the army and as there are many reasons which point out the practice of medicine to me in prefer ence to other occupations, I have deter mined to fit myself for a physician-and in the intervals of my present duties I can "We commence d our garden the other day and will have many vegetables fit to eat when you are just planting them. We have had very little frost this winter, and but twice has any ic e been forme d and that so thin as to melt soo n after the sun arose. Snow is rarely seen here. "My health has never been better than during my residence in this coun try. The summers are much cooler than in the North on account of the refreshing rains which oc cur almost daily from June to the latter part of Sep t embe r and the breezes which come to u s from the Ocean. I have heard nothing from Meadville for a year and a half. You could give me a thousand interesting details of town news. Where is the Rev. Mr. James? How go the unhappy religious controversies which were agitated some time since? Aunt Mrs. Bo sler, Julia, Thomas Anthony-how are they all? What are David and Wilson Farrelly doing? "With constant prayers for your welfare, "I remain, "Yours sincerely, "B. R. ALDEN."


There's For You a Fortune In INVESTORS-PROM OTERS-DEVELOPERS-REALTORS LEESBURG ON THE LAKES This is not an advertisement-it's an invitation. It's an invitation to men of means, vision and energy. It is an invitation to realtors, developers, promotors, business men. I have nothing to sell you-but I have information that can mean thou sands of dollars in your pocket. That information is about Leesburg lying between two of the largest lakes in Florida, in the highland country of moun tainous elevations, perfect drainage, no high water hazard, of superlative health, water, transportation, agricultural and living conditions. It is about Lees burg that yesterday was a town of 800-today the metropolis of Lake County and doubling its popu lation every two years. LEESBURG has never had a boom. It has had a steady, rather rapid growth in the late past. Now a boom is knocking at its door-not yet here but warning the wise developer, promoter and business man to get in before the big thing comes. Little sign s are twinkling on the highway of wealth, growth, progress. Just yesteraay a wise investor m ade $12,000 on property he had had a few months; another was offered three times what he paid for his; another refused twice what his in vestment had cost him. Wise investors are com ing in quietly before the Golconda-1 am inviting you to come and prosper when it does come, pros per beyond your wildest dreams. And I have no thing to sell you-1 am buying n o t selling. You can help sell mine some day-1 can help you get located now. Leesburg has fortunes for you. Why Leesburg ? Man, the very breeze sings the whys! It's the metropolis of one of the finest counties in the world -a county of velvet roads, 1,400 glinting lakes, towering, smiling highlands, surpassing orange groves, fine citizenship, unlimited opportunity. It's the geographical center of Florida-touching lakes ei ghteen and twelve miles long, has a deep water way to Jaci<.sonville and the ocean which means low freight rates, is three hours from ocean bathing and the same from fresh oysters in the Gulf. It is on two big lines of railroads-the Atlantic Coast line and Seaboard and close to the Florida Western line to the East Coast. It is a commercial center which fairly shrieks for wholesalers to come and prosper. It owns its own boat line to cut freight rates. It has paved streets, all conveniences, owns its own water, light and ice plants, which are making big money and the first of the year will have two-cent per kilowatt electric current. How's that? It is the center of a million dollar highway system built by government aid and a bond issue which was passed with only six dissenting v o t es. That can't be matched-and it was passed in Leesburg's im mediate district-not in a county or tier of counties. Leesburg is backed by fruit, trucking and farming land unsurpassed in the United States. Tourists? What brings them? Leesburg has pure tasteless water; fishing; bathing; boating; hunting; the best roads in the state; good hotels; apartments; an un excelled climate; and healthfulness that discourages the doctors. Anything that a town should have in the way of potential assets-Lee s burg has What do we want? We want men of brains and capital; more hotels, modern subdivisions, high class development, lake shore beautifying, more de partment stores, real estate men by the bushel. We want them now so that they can reap the harvest and make the harvest quicker and larger. Come, write or wire. I'll show you around. Ask anyone in Florida about me. I'm for Leesburg and for YOU if you become a Leesburger. I'll show you how you can't help making money-and you'll make a better Leesburg in doing it. It's a live town for live men with live money. The table is spread-will you partake of the opulent feast of financial plenty that is yours f o r the in vestigating and grasping? Dr. William A. MacKenzie May or-Commissioner Leesburg Florida 79


7he GJilorida :Jfome eA '!llepartment conducted bj A S are Florida oranges so is Florida grapefruit--incomparable. We not only grow the best grapefruit in the world but it goes without saying that the bulk of the. pomeloes sold in Northern markets are from Florida. Grapefruit may be and should be eaten the year round, for although the crop-,season begins in November there will at that time still be found grapefruit from the former season which are delicious. In Europe one form of the pomelo is known as "The Forbidden Fruit", traditionally reckoned as that with or by which Adam's spouse was tempted. Certainly there are many who would readily believe that the Florida type of grapefruit might be a direct descendant of one which grew in the first Garden-a special creation. But the world is beginning to realize that Eden had nothing on Florida in the way of climate and soil and undoubtedly if an exhibit could be arranged with products from these two spots the blue ribbons, together with any insignificantly scattering white and red ones, and special prizes to boot, would be equally distributed, the honors even. But all this is chiefly anent the looks and flavor of the pome lo, its texture; its juice and pulp. It will, however, be but a short time before its tonic qualities are equally recognized; not merely the stimulating, refreshing "verve" of the juice but the medicinal principle contained in its thick white membrane and rag. Even now there are n'!-merous individuals who swear by the by the bitter principle of this frmt. Such people run the rind of a grapefruit (removed in strips) through a food-chopper, add this to the pulp. and juice; place the whole in a gramte vessel; pour upon it a quart of cold water; .let it come to boiling point; let stand till cold and then drink it at intervals until it is all taken. This is repeated every few days until the enthusiastic im declare .they feel equal to-we ll, eVIdently anythmg at all, either mentally or muscularly. For eating, the pomelo should preferably be .uncooked and in .Preparing the fresh fruit housekeepers will find a grapefruit corer, which is just being introduced a wonderful convenience as it--with call y one motion-by means of a circular knife, removes the center, including seeds and core, and makes a clean-cut little well which may be filled with small fruits or clams or tiny oysters or salad combinations. Or it may be left as it is to let the eye rest lovingly upon and rejoice that something is at last invented which gives spoons a clean-cut sweep, with no disturbing obstructions of any kind to exasperate one or one's neighbors. Canned grapefruit may be clas sed with the fresh pomelo since it is more lik e its fresh propotype than any other canned fruit; indeed, it is difficult to distinguish good canned grapefruit, when it is chilled from that just cut from the tree. Anct' ,since it is reckoned that each can of best brands contain, approximately, three grapefruit, it must be acknowledged to be a time-saver and practical conveni e nce. .80 cJ ..A N .E -w-..A.. -yGRAPEFRUIT Grapefruit may be cooked in various appetizing ways: Florida grapefruit pie, for instance, lacks the offensive "tang" which is characteristic of the average lemon pie, and one may make most attractive marmalades from it, pure grapefruit marmalade or combined with other fruits. House keepers cannot avail themselves of the new freezing process for preserving the juice so far as manufacturing it is concerned but they can bottle the juice for use in hot or cold beverage s, ices, sauces or confections. The rind itself may b e crystallized and also used in a unique fashion as a breakfast dish in combination with ap ples. (Recipe given later.) Ices and cold drinks will always be served at social functions, no matter what the season, but under any circumstances the caution given in the Florida Citrus Exchange booklet on Home Uses for Juices of Sealdsweet fruit should be observed since Americans in the matter of chilled foods "love not wisely but too well," and the caution warns one to "Sip s lo wly, all cold drinks" and "Always eat ices slowly". AN EXCELLENT BREAKFAST DISH. Grapefruit Apple Sauce (Good House keeping) Cut the skin of one grapefruit into narrow strips of conveni ent l ength 'and soak overnight in cold water to cover. Drain, cover with cold water, bring to the boiling point, drain again, and cover with fresh water. Cook gently for one hour. Pare, core and quarter enough apples to fill a two-quart dish and add these to the grapefruit peel with two cupfuls of boiling water. Boil for fifteen minutes, then add two and one-half cupfuls of sugar and onehalf teaspoonful of salt, and simmer gently for thirty minutes. Sealdsweet Grapefruit Meringue Pie Smoothly mix one cup sugar and five tables poons cornstarch with part of threefourths cup Sealdsweet grapefruit pulp and juice. Add one and one-fourth cups boiling water; salt, and stir till thick and smooth; cook t e n minutes more in double boiler, then add rest of grapefruit. Beat yolks of two eggs with grated rind of an orange; add to cornstarch; cook two minutes, stirring. Remove; pour into baked crust; cover with meringue (two eggwhites and two tablespoons sugar). Brown slowly. Sealdsweet Grapefruit Sponge-Cake Pie Mix one cup sugar, two tablespoons flour, pinch of salt, one and one-half tables poons softened butter, yolks of two eggs, three tablespoons lime juice and grated rind of a Sealdsweet orange. Beat till creamy; add one cup milk and the stiff whipped egg-whites. Pour into a deep crust and bake thirty minutes in a moderate ove n. Plain Sealdsweet Grapefruit Pie Sprinkle on a lightly baked' crust a tablespoon each of flour and fine cracker crumbs; fill with Seal d,sweet Grapefruit pulp shredded or in sections; add one-half cup of sugar mixed with two tablespoons of. flour; plac e o ve r it a sheet of pastry; pnck well; in cente r cut inch slits at right angles; place in opening a funnel of brown paper; bake till browned in moderate oven. To Bottle Grapefruit Juice A communication from Washington give s these directions suggested by the U. S. Department of Agriculture which says: "All that is necessary is to bring the grapefruit juice to the boilin g-point in a porce lain-lined or enameled kettle, pour it while still hot into bottles, which then are hermetically sealed. The juice when so handled will keep indefinitely. Experiments show, however, that it is highly important that the bottle be completely filled so that no layer of air be left between the top of the juice and the cork or seal. Where air in any amount comes in contact with the top of the sterilized juice it will cause the juice to change its color. In handling the juice it is particularly important that it be kept from coming into contact with iron or other m etals easil y acted upon by acids. "Those who wish to make a clear juice may filter the grapefruit juice before it is heated by adding to it from 2 to 3 % (about 3 ounces avoirdupois to the gallon) of fullers earth well washed with hot wate r The mixture is the n forced through a nonmetallic filter press and the clear juice reheated and boiled. The same process is not suitable for bottling the juice of oranges and lemons, which will not retain thei r flavor if hand l ed in this way. Salad Suggestions. .Instead of using vinegar (or even lemon JUice always) s.ubstitute grapefruit juice for salad dressmgs. A French dres,sing in equal .of oil and grapefruit JUICe or on e-third oil and two-thirds grapefruit juice even les s oil, as you are probably gettmg as much fat as i s good for you through butte r and breakfast or nut foods, to say nothing of the and unless you are very thm you Will benefit by the substitution of these smaller mea.sures for the conv e ntional proportion of oil. And of course there are endless combinations of grapefruit pulp with vegetables: celery, peppers, tomatoes, cucumbers, etc., as well as with other fruits. The Seald swee t booklet "Florida's Fruit Foods" will give you number of ideas in this connection. Grapefruit Marmalade (E. M. Chace) (By-products from Citrus Fruits. Dpt. Cir. No. 232.) Wash and peel the fruit. Weigh peel discard one-!ourth of it, noting the of the edible portwn plus remainmg pee l. Place peel in water, boil for five minutes and pour this water off. Cover the peel again with water and allow it to simmer ov e r the fire till tender. Then pour off the water and add cold water to harde n the p ee l. Next cut it into as thin slices as po ssib le. Place the grapefruit in a kettle with twice their amount of water, and boil until the pulp has disintegrated. Strain through a ch eesecloth bag. Add to the juice one and on e-half pounds sugar (Continued on page 112)


View of M elbourne looking across beautiful Crane Creek. The Casino and Beach Indialantic-b y-the-Sea. B e I o w View of Melbourne's s p I e n d i d golf course. Half Way Down the East Coast Halfway down the East Coast on the Atlantic Ocean and Indian River lies beautiful MELBOURNE, "The Midway City." Here is a fast-growing community which by reason of its advantageous geographical location, its climatic and scenic attractions, its exceptional transportation arteries, and its recreational appeal to the winter visitor and all-year resident, is destined to become one of the important cities of Florida. Here in Melbourne you will find more than ordinary opportunities for the homeseeker or investor. Location has much to do with the growth of cities and in this respect Melbourne is favored. It is situated halfway down the East Coast at al most equal distances from Jacksonville and Miami, the two largest cities on the Atlantic coast, and from Tampa, the center of West Coast population. It has a beautiful setting on a high bluff, 30 feet above sea-level, direct-ly overlooking the delightful waters of Indian River. The center of the town, moreover, is only two miles from the Ocean Beach, one of the finest on the coast. Melbourne is also fortunate in transportation and travel facilities, which play a big part in the making of cities. It lies on the Indian River,, the Dixie Highway and the Florida East Coast Railroad. And what is perhaps most important to its immediate expansion, this city is the eastern terminus of the new Ocean to-Gulf Highway from Tampa to Melbourne by way of Kissimmee. This road which will be completed about the first of February will bring many people to Melbourne. And once a person comes here and experiences its beauty and pleasures, Melbourne has an appeal that grips and holds him. Its Ocean beach offers wonderful bathing. The Indian River is great for fishing and boating. The back country is famous for hunting. Melbourne has a splendid Countxy Club and golf course-in fact, every recreation the heart desires is to be enjoyed here. Melbourne's climate is marvelous, even for Florida. Its water is excellent. Health conditions are unsurpassed. And its people are progressive, prosperous and hospitable. Fine hotel accommodations are available. Several new hotels and apartments are either completed, planned or u n d e r construction. Splendid homes of all sizes and styles are to be had at reasonable prices. One of the finest tourist camps in the state is located here. MELBOURNE is an enjoyable place to live and a remarkably fertile field for investment. Prices are not inflated, but a steady advance is cer tain to come. Now is the time to invest in Melbourne. Now is the t i m e to live in Melbourne a n d enjoy its delights. Don't wait. Come by train or auto. But come! Further information will be sent on request. CHAMBER OF COMMERCE MELBOURNE BREVARD COUNTY, FLORIDA 81

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ANNOUNCEMENT of PRIZE WINNERS IN SUNILAND'S COVER TITLE CONTEST Fourteen Prizes are ...Awarded to Best Titles for January (over Selefled by Judges from Many Hundreds Submitted SUNILAND'S cover title c o n t e s t which w a s announced in t h e issue of last month, closed on January 22. The plan was to have readers find an appropriate title for the January cov e r of Suniland, a reproduction of which is .shown on this page, and fourteen p r i z e s were offered for the best titles submitted. The prize winners and their titles are herewith announced. It was with no little difficulty that the judges chose the fourteen best from the many hundreds of titles considered. They came in a veritable avalanche during the closing days of the contest and from readers in all parts of the Country. The judges gave every consideration to the merits of each title sent in and feel confident that those presented on this page are deserving of the prize11 awarded. A great many entries in the contest could not be considered because readers did not follow the rules of the contest. Some people sent in sketches for a new cover, others suggested ideas for cover designs and a number of p e o p 1 e suggested a new name for the magazine i t s e 1 f Careful readin&of the' rule11 might have preTented these errors being made. The announcement of the con-test plainly stated that prizes would be given for the most approp riate .title to the cover on the-January issue and did not ask for cover designs Ol' a new name for Suniland. N e a r 1 y a contestants lnibhiitted: THE WINNERS AND T .HEIR TITLES FIRST PRIZE-$15.00-Miss Ethel Moore, 105 E. Keys, Avenue, Tampa, Florida. "THE END OF A PERFECT DAY FOR MINNIE." SECOND PRIZE-$10.00Mrs. N eva B. Vivian, Tallahassee, Fla. "TRYING TO A VOID AN INTRODUCTION." THIRD PRIZE-$5.00-Mrs. Ed. Kemp, 614 North New York Ave., Lakeland, Florida. "A SWIM 'FORE BREAKFAST." FOURTH PRIZE-$3.00-Suniland cover for January for which titles were chosen Mrs. Anita S. Curtis, Z e phyrhills, Florida. "A DEEP SEA MERGER." TEN PRIZES OF $1.00 EACH FIFTH: Lewis Mather, Pa.ssaic, N. J. "WATER SHAME!" SIXTH: Mrs; Neva B. Vivian, Tallahasse e, Florida. "ALL HE LACKS IS A LITTLE KETCHUP." SEVENTH: Elizabeth D. Quaintance, Box 7, Lake Wales, Florida. "lF YEZ FEEL LIKE A WHALE AND YEZ AIN'T NO WHALE, DON'T GO OUT WHAR THE WHALES IS!" EIGHTH: NINTH: TENTH: Victor Weittenhiller, Box 804, Fort Myers, Florida. Miss "MEAT WHEN THEY MEET." S. A. Thompson, Box 2064, Clearwater, Florida. "MINER, MOSEY ON 'FORE THE HOUR GROWS LATE, FOR A RED HOT MAMMA'S GONNA MAKE YOU HESITATE." Mr.s. E. S. Gay, 16 N. Euclid Ave., Prince ton, Illinois. "LITTLE FISH: 'FINS, DO YOUR STUFF'." ELEVENTH: Miss Jessie Satchwell, Auditing Dept., Seaboard Air Line Railway, Jacksonville, Florida. "THE BULLY OF SEAWEED ALLEY." TWELFTH: Mrs. K. B. Bess, 220 N. 3rd St. Palatka, Florida. "THE FLIGHT THAT FAILED." THIRTEENTH: Marian Harlan Conway, Athe ns, Ga. "A BIG OPENING, FOR A LITTLE FELLOW." FOURTEENTH: Lewis Mather, Passaic, N. J. "WHEN A FELLER NEEDS A FRIEND." pleasure f r o m part in contests of t h i s kind. Another contest is announced on page 128 of this number and if the response to this is as great as that received to the contest of last month it is possible that this feature will be continued indefinitely in Suniland. Perhaps readers of Suniland would like to send the Contest Editor suggestions for future contests. These would be welcomed and in connection with any idea that is followed the name of the reader submitting it would be published as the originator of the idea. Don't suggest cross word puz zles because the lack of these in Suniland is one o f the unique things about the magazine. There are plenty of -these puzzles to go around in the hundreds of publications in the country printing them. Here are a few suggestions that may help readers to think of others that the Suni land Contest Editor might adopt in future numbers: "Which is The Most Popular Town In Flor ida", a contest for t o u r i s t s only. The prizes to go to some charitable organization or to the Chamber of Commerce in the towns winning them. "The B e s t F i 11 h Story", there are lots of them told in Florida every year and a contest of this kind should bring out some of the be.'lt. "Why I Came To Florida", a contest that should develop some interesting reasons why people have come from other States to reside in Florida. "The Best Slogan for ''The Survival Of The Fittest" as a title suggestion. A little careful consid eration will Show that this is not appropriate because where the big fish swallows the little fish, it is a matter of the survival of the bigge3t rather than the fittest. Siz e doesn't always mean fitne.'ls for surviving in the sense that the expression: "The Survival Of The Fit test" has been commonly u se d. titles had been chosen. As the. entries in the cont est were rece ived the name.'l and addresses of the contestants were separated from the titles and place d in a sealed envelope, a number being placed on the .sheet of paper with the title and a duplicate number b eing placed on the envelope containing the name and address of the person submitting the title. Florida to Adopt in Ad vertising", Florida needs a good slogan which could be used in connection with .statew ide advertising. The contest editor states that he wishes readers in future contests would read the rules carefully. It will be particularly helpful in connection with the mass of work necessary in carrying on one of tbe.'le contests if readers would observe the following: Always address envelopes to The In considering the titles submitted the judges had no knowledge of who the contestants were until after the prize winning 82. The interes t s hown in the title contest indicates that readers get a good deal of (Continued on page 120)

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Pavilion Sanitarium Hotel ESPIRITU SANTO SPRINGS, INC. SAFETY HARBOR, FLORIDA "MORE MONEY IS SPENT FOR HEALTH THAN ANYTHING ELSE IN THE WORLD." "A Million People Come to Florida Yearly for Their Health." ESPIRITU SANTO SPRINGS are the only mineral springs with medicinal properties in a sub-tropical climate in the United States on the sea shore. Compare this advantage w ith the well known suc cessful operation of French Lick, Hot Springs, Battle Creek, Mt. Clemens and 0tbers. Discovered by DeSoto in I 5 39 he named these springs ESPIRITU SANTO (Spirit of the Saints) because of their health-giving qualities. Five different springs, flowing 8000 gallons per hour, have now been made available to the World and America's greatest health resort which is now in the course of construction, with Sanitarium and Pavilion already completed. Backed by well known Bankers, Doctors and Busi ness Men of Florida, exceHent financial returns are assured through endorsements and thousands of users. PROFITS Participation in the profits of this organization may be had thro the purchase of preferred and common stock. THESE PROFITS ARE DERIVED FROM THE FOLLOWING SOURCES OF REVENUE: SALE OF WATER Espiritu Sant o Waters are now being distributed i n almost every state east of the Mississippi by 225 Druggists, and has thousands of local users SALE OF LAND 500 Acres under development. One mile of Shore frontage. INCOME FROM HOTEL 3 I 2 rooms, all outside, five stories. Garage capacity of 200 cars. INCOME FROM SANITARIUM 65 rooms, 30 kinds of baths. INCOME FROM PAVILION Housing the Springs. Stores and office space. Bottling department. Income from Franchise for city water supply. Consult your Banker and mail the coupon for additional information. Espiritu Santo Springs, Inc. Safety Harbor, Fla. Information please. Name---------------------------------------------Address 83

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I .84 a big varied playground .... .. a garden of opportunity .... .. Manatee County FLORIDA Don't miss the enjoyment of a visit to Florida's famous, picturesque garden spot-it's like a beautiful, fertile Eden with charming, deep-indented coasts, with beautiful islands and all the fun and pleasures to be found where there are delightful country, inviting waters and prospering people who know how to enjoy life. On Tampa Bay and the Gulf, this fertile area is crossed through the middle by the mile-wide Manatee River, on whose shores are the hospitable cities of Bradenton, Manatee and Palmetto-they will entertain you and make yo u r visit a happy one-they are in close touch, by water and splendid motor roads with all the attractions, the interests and opportunities of Manatee County. The CLIMATE is e qualized by the moderating effect of the many large bodies of water and e v ery acre grows its crops the y ear 'round. The variety of rich soils ranging from grey to dark muck, and pine and hammock lands and prairies, with coastal sandy soils and irrigation facilities, make Manate8 County famous for its Citrus groves, growing, farming and cattle raising. Thousand,s of acres of virgin land and of untouched timber, fine artesian wells, shipping and marketing facilities, the possibilities in the Canning and Preserving Industries-here is opportunity for the farmer and investor. A visit to Manatee County is w e ll worth while-you'll have a wonderful time. You'll find an Opportunity that will appeal to you-there is still fine land not yet cultivated, and industries that will pay good returns. Write for free illustrated booklet or any information. W. A. MANNING, Secretary Manatee County Publicity Department Bradenton, Florida BARNARD-BLOUNT CO. Specializing in-ACREAGE, FARMS, GROVES, BUSINESS PROPERTY, LOTS HOMES, ETC.-"We Have What You Want" Call, wire or write BARNARD-BLOUNT COMPANY 107 Madison St. Tampa, Florida In writing to advertisers please mention SUNILAND MAGAZINE II East Coast Beaches (Continued from page 25) ties to extend federal aid. The feasiNlity of suc h a road is pointed as well established by the s uccessful operation of the overseas extension of the Florida East Coast Railway. The keys which the road would traverse almost touch one another, and the water between them is very shallow. It would be a fill most of the way, with occasional bridges to relieve the pressure of the tides. The fact is that paved roads exist from end to end of most of these keys already, and only the short gaps of water between them remain to be. completed. As the road is now generally contemplated in Miami, it would be necessary to establish a ferry for automobiles between Lower Metacumbe and Big Pine Key, a distance of about \'30 miles. This could be furnished by the railroad or by a ferry boat. Under this plan the two counties could finish the road unaided. With the help of the government the road can be made continuous, it is believed, even across this gap, which is the only place that deep water would be encountered. The opening of this road connecting Key West with the mainland would instantly mean the tremendous development of all the keys, and the location of many tourist hotels, as well as the construction of private residences. Whether this highway is ever completed between Key West and the mainland, there is no question about the first link being finished, as work is already in progress in Dade County between Florida City and Card Sound. Thus it will be seen that the beaches of the East Coast of Florida, magnificent and popular as they may be, are yet in their infancy and are due for much greater development within an exceedingly short time. Ocean frontage is an established value which be taken awa). and the many charms of the water, especially in the tropics, will eventuall y pull millions away from the cold northern states and induce them to cast their lot under sunny skies and amid more desirable living con ditions. What state can boast an attraction anything like this? Florida's total coast line is in excess of 1,300 miles, and is by far the greatest of any state in the Union. The fact that it projects far southward in the direction of the equator, and that its shores are washed by the Gulf Stream, means that the entire state must of necessity have the most equable and de,irable climate of any in the union. "i"'nat it does have this climate is amply proved by official statistics, both as regards temperatures and as to general health conditions. This means an opportunity for life, health, enjoyment and wealth under more favorable conditions than are to be fo]!!l_d anywhere e ls e. Florida is tropical, yet its population, made up of representatives of every state and many foreign countries, is probably the most progressive in the world. That the pulling power of Florida's beach life is well understood by chambers of commerce and other commercial bodies is illustrated by the fact that nearly every folder issued by the several Florida cities features "bathing girl" pictures. Some think this variety of advertising is being overdone. Others think not. California became famous as a beach state through moving picture films of pretty girls in chic bathing suits that never touched the water. H e r e in Florida bathing suits are made to get wet and bathing girls actually bathe. The difference between the two states is that Florida is surrounded by an ocean current coming up from the equator, while California's ocean currents drift down from the Arctic

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9 Seaboard Air Line Railway ., North Bound "Service W. P. Beach Okeechobee Sebring Avon Park W. Frostproof (Frostproof) \V. Lake Wales Lake Wales Winter Haven (Florence Villa) Auburndale Polk City Center Hill Nokomis Sarasota Manatee Palmetto Orlando Tavares Leesburg St. Petersburg Largo Clearwater Safety Harbor Oldsmar Tampa Plant City Dade City (Moun,tain Lake, Highland Park, Babson Park) Bradenton Belleair (Belleview Hotel) Ocala (Silver Springs) Jacksonville SCHEDULES EFFECTIVE FROM WEST PALM BEACH, JANUARY 28th AND 29th. W. P Beach ......... ... Lv. Okeechobee .... .... . ,.Lv. Sebring --Lv. Avon Park -Lv. W. Frostproof .......... Lv. (Frostproof) W Lake Wales .......... Lv. Mou.ntain Lake, High land Park, Babson Park) Lake Wales .............. Lv. Winter Haven .......... Lv. (Florence Villa) Auburndale .............. Lv. Polk City .... .. .......... Lv. Center Hill ................ Lv. St. Petersburg .......... Lv. Belleair -Lv. Clearwater ................ Lv. Oldsmar ................... J .v. Tampa .... ................... Lv. Sarasota ------------Lv. Bradenton .................. Lv. Manatee ............... ..... Lv. Palmetto ............. ...... Lv. Plant City ................ Lv. Orlando .................... Lv. Tavares ---------------------Lv. Leesburg ........... ...... Lv. Ocala -Lv. Jacksonville . .. .. ..... Ar. Jacksonville ........... ... Lv.l Savannah .................. Ar. Camden ...................... Ar. Pinehurst ............. ..... Ar. Southern Pines ........ Ar. Richmond .................. Ar. Washington .............. Ar. Baltimore .................. Ar. Philadelphia ............. Ar. New York .................. Ar. Boston ...................... .. Ar. Montreal .................. .. Ar. Quebec ...................... Ar. Buffalo -Ar. Pittsburgh ................ Ar. Cincinnati -----------------Ar. Cleveland --Ar. Chicago .............. ........ Ar. Detroit ........................ Ar. The Floridian 6:10a. m 6 :45a. m 6 :50a.m. 7:15a.m. 8 :20a.m. One Night Out of New York 9 :05a.m. 8 :30a. m 9:49a.m. 10:15 a.m. 11:37 a.m. 2 :40p.m. 3:00p.m. 7:05p. m 9:15a.m. !2:40p.m. 2 :00p. m 4:05p.m. 6 :10p.m. 8:05a.m. 2 :45p.m. 10:20 p.m. 7:00a.m. 7:40a.m. Orange Blossom Special 6 :25a. m 8 :40a.m. I 0 :20a.m. 10:45 a. m-11:10 a.m. 12:05p. m Observation Car 11:45p. m 12:45p. m 1 :05p. m 1:25p.m. 2:49p.m. 10:40 a.m. 11:22 a .m. 11:30 a.m. 11:50 a.m. l:lOp.m. 10:45 a.m. 11:12 a .m. 11:20 a.m. 11:35a.m. 1 :55p. m 7:35p.m. 8:10p.m. 12:20 a.m. 8:30a.m. 2:57p.m. 6:20p.m. 7:50p.m. 9 .:55p.m. 12:25 a .m. 8:00a.m. 7:25a.m. 8 :30a.m. 8:50a.m. 8:40p.m. Seaboard Fast Mail All Cross State Railroad Schedules Materially Shortened February 24 10:40 a.m. 11:22a.m. 11:30 a .m. 1:10p.m. 10:45a. m 11:12 a .m. 11:20a. m. 11:35 a.m. 1 :55p.m. 7:35p.m. 8:30p.m. 12:50 a m 6:20a.m. 9:38a.m . 5 :15p.m. 9:00p. m 1 :09 a.m. 3:30a.m. 6:00a.m. Seaboard Florida Limited 8:00p.m. 12:30 a .m. Stops for Passengers Richmond and Beyond 1 :30a.m. Observation Car 1:55a.m. Stops for Passengers Richmond and Beyond 9:00p.m. 9:40p.m. 9:48p.m. 10:07 p.m. 11 :20 p.m. 7 :45J>.m. 8:17p.m. 8:29p.m. 8:50p.m. 12:15a. m 3 :25a.m. 7:30a. m 8:45a.m. 12:50: p.m. 9 :50a.m. 2:53p.m. 6 :20a.m. 7 :35a.m. 9 :46a. m 11:50 a m 6:10p. m 8:00p.m. 7:00p.m.. 11:20 p .m.. 7:40a.m. Carolina Florida Special 7 :00p. m 7:40p.m. 8:05p.m. 8 :30p.m. First Train January 11th 9 :00p. m 9 :20p.m. 9 :45p.m. 11:15 p m Local Tampa and Jacksonville 9:30p.m. Local Sleepers Sebring Orlando and Jacksonville 10:30 p.m. 9:30p. m 10:40 p.m.. 11:05 p.m. 1:50 a.m. 6 :15a.m. 9 :00a. m 1:10 p.m. 6 :30p.m. Suwannee River Special 8:40p. m 9 :22p.m. 9:30p. m 10:55p. m 7:45p.m. 8 :17p.m. 8 :29p.m. 8 :50p.m. 11:50 p.m. 9:60p.m. 9:48p.m. 5:15a.m. 8:55a.m. 10:15 a.m. 12:20p. m. 2:40p.m. Sleepers Sebring to New York 8 :34p.m. 7 :40a.m. 7:15a.m. 4:45p.m. 4:55p.m. 4 :45p.m. THROUGH SLEEPING CARS ON ABOVE TRAINS TO New York, Philadelphia, Cincinnati, Quebec, Pittsburgh, New Haven, Boston, Baltimore, Cleveland, Montreal, Buffalo, Hartford, Chicago, Washington, Detroit, Indianapolis, Louisville, Toledo, Dayton, Springfield. WE SERVE ALL FLORIDA G. Z. Phillips Assistant Passenger Traffic Manager Jacksonville, Florida 85

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86 The best kind of Vacation with Opportunity thrown in A Visit to Bradenton, Florida uThe Friendly City" "Friendly"-making visitors happy-that's been the fame of Bradenton for years. First of all a friendly Climate, with the tides of the mile-wide Manatee River at the city's front and the Gulf near its back to bar out frost in winter and moderate the .summers. All the hospitality and entertainment facilities of a progressive city and its prospering people to provide amusement. Tourist Club House, famous roque courts and tournaments, tennis, finest baseball diamond in Florida and training camp of the Philadelphia Nationals. Attractive palm-lined residential streets, complete and up-to-date business district-all this i.s the outgrowth of the city's location in the midst of a scenic and famously fertile country where prosperity has grown as easily as the year 'round crops, a country flanked with a charmingly indented coastline on the Gulf and Tampa Bay, with beauty-spot islands and fine beaches-a natural playground and happy place to make a home. A twenty minutes' drive over a fine motor road to a beach nine miles gay with sport in the surf of the Gulf. Or ride to the placid waters of the great bays and join in the keen fishing or the boating and sailing. Or out through the famous and picturesque garden country of orange and grapefruit groves and fields with green, growing crops every month of the year, or the great forests and hunting grounds. Tourist or .seeker for opportunity-you'll enjoy your visit. Comfortable hotels, a short ride to the wonderful bat:Jaing beaches of the Gulf and Bay. Unexcelled fishing, boating and hunting. Fine roads in every direction. Write for free illustrated booklet or any information. W. N. MANNING, Secretary Brad'enton Board of Trade Bradenton, Florida Real Estate Bought and Sold We buy and sell Real Estate. While in this City make our offices your Head quarters. If you have any property in or around Tampa and wish it !!old, list it with us. -102 East Lafayette Street R. E. BALLARD REAL ESTATE Mortgages Bought and Sold TAMPA, FLORIDA Nature's Masterpiece (Continued from page 54) ductive in timber, grazing lands, truck citrus orchards, poultry flocks and squab raising. Agriculture, so to speak, has been as most ever:r one has specialized heretofore in catering to the annual crop that comes each win ter from the North-the thousands of tourists. Latterly, farming has come into its own and now the homely pro fitable pursuit of soil husbandry is win ning success in the land of the Halifax. L. D. Drewry grows as fine crops of let tuce and celery as are shipped from Florida annually. Fig culture has paid divi dends. A .man named Clifton is banking more than $1500 profit per acre from his annual strawberry crops. A 365-acre orange crove one of the oldest in the state-is outstanding. Rows of stately palms grow amongst the orange and grape fruit trees and function dually as frost insurance and for windbreak protection. In 1521, the first white men came to the Halifax River section. But because of Indian hostility, the Ponce de Leon expedi tioners did not tarry long at Mosquito In let. Two score years later came Ribaut, another foreign explorer, who took pos session of the country in the name of the King of France. Next came the Spaniards to obliterate all signs of French possession. Turn and turn about, the French then appeared once more and established Fort Caroline only to have it sacked a few years later by Spain's henchmen under Menendez Archreological research has solved some of the early secrets of V olusia County by shoveling away the sands of time and dis interring the skeletal remains of pre-colombian redmen. Once, centuries ago, the Halifax River Country was inhabited by giant Indians, some of whom were seven feet tall and correspondingly as strong and brave. The records mention an Indian village called Caparaca which was the div i d ing line between two of the most important tribes. Shell mounds abound where the pre historic aborigines once lived. From Port Orange to Mosquito Lagoon was once a great natural oyster bed, so science relates. The early Indians hung up matchless gast ronomical records in oyster consumption if the inhumerable shell mounds are fitting criterion by which to gauge their masti cational powers. Large stone arrow heads, stone axes, pottery and bones have been recovered from some of these shell mounds. Daytona is 110 miles south of Jackson ville with Ormond, Seabreeze, Port Orange, and the other towns and resorts of this re markable group all close by. The Halifax River, as study of your map will show, is really an ocean estuary and a closely dove tailed link in the inland waterway system which extends from Andrew Jackson's namesake city down to Miami. The fine yacht harbor and the extensive boat yarns and marine railways at Daytona make that section popular as a stopover center for cruising yachtsmen. The Daytona Yacht Club located in the geographical center of the e
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CLERMON/ T Lake County Central Florida (28 Miles West of Orlando) Prosperity and Contenttnent Await You Here A FORTUNE IN BULBS The New Industry of Florida Wealth and Independence From Five Acres of Bulb Land Hundreds of millions of paper white Narcissus bulbs are imported into the United States each year from F ranee, Holland and Japan. Millions of dollars yearly is being sent to these countries for bulbs. On January First, 1926, the United States wili place an embargo upon all bulbs. This means that Amer ica must grow her own bulbs or do without. Florida is the only state in the union where certain of these bulbs can be successfully grown and pro pagated for forcing purposes. Importing houses are already searching for their next year' s supply, and Florida is going to supply them. at CLERMONT, Lake County, where bulb land developmc Jlt is now under way. Five acre tracts are being sold at nominal prices. all fenced, cleared and stocked with bulbs and cared for for 30 months bv the Clermont Hill & Lake Company, who do the work for you under the supervision of their expert plant engineer and specialist. Immense profits are going to be made during the next few years in growing bulbs in Florida. The demand far exceeds the supply. High prices are al ready being offered for next year's crop. After the embargo, bulb growers at Clermont will reap huge profits in a remarkably short time. Now is the Time to Get Into the Bulb Game (Send for our free booklet on bulbs. It tells how tremendous profits will be made). A Splendid Living and Independence From ; Five Acres of Grapes Lake Coun_ty growers, around Clermont, received I 5 cents a pound for their last year's grape crop, some growers making a net profit of $450.00 an acre from two year old vines. By the third year an annual income of $2500.00 to $3000.00 can easily be made from a five acre vineyard. Grapes come into bearing I 8 months after planting. There' s no long waiting for cash returns from your investment. In 30 months from two to three tons per acre is a normal yield, increasing each year thereafter. Florida grapes come on the northern market from three to six weeks ahead of all other grares. Fl)rida secure higher prices on Lni:. account. The Clermont Hill & Lake Company are selhng five acre tracts of grape land at very low prices. The co:npany sets it to grapes, 430 vines to the acre, fences the hmd, stakes and fertilizes the vines, markets and cares for the crop for 30 months. The land you purchase has tl:.e benefit of their expert's supervision, thus assuring your complete success .. i.-om the beginninr". (Send for free booklet on Grape Culture in Florida) Clel'lll::ml, in Lake County, is the Highest Point in All Florida E:evation more than 300 feet above the sea. Among beautiful lakes and hills Healthful climate, ex ceilent w a ter, splendid schools and churches, free dom frolll trost, finest roads. Fishing and bathing the year 'round. We will be pleased to have you visit Clermont and investigate our plan for developing bulb and grape growing at Clermont. Arrangements can be made through any nt our offices. Send for free descrip tive booklet,; on bulbs, grapes and homesites. They give prices and full information. Mention which you are most interested in. SUNSET HEIGHTS A group of Beautiful Homesites in Clermont among the Lakes and Hills. 300 feet above the aea. Sunset Heights is Clermont's most beautiful resi dential property. Large lots, with moderate build ing restrictions. Convenient to depot, public and high schools, business section; commanding won derful views of Lake Minnehaha and Lake Minneola. Paved streets now in; city water and electric light available. An opportunity to buy a perfect home site in the most beautiful section of all Florida. Prices very reasonable. (Write for descriptive illustrated booklet on Sunset Heights) Clermont Hill and 'take Co. Clermont (Lake County) Florida (Offices at St. Petersburg, Tampa, Orlando)

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WE PAY YOU TO HAVE MUSIC IN YOUR BUSINESS If you have a business in Florida, and music would be an asset to it, we will place a beautiful coin-controlled "SEEBURG" in your door without one cent expense to you, and on top of that give you 25 % of all net r e ceipts. Could a more liberal offer b e made? If you Pt:efer, you can own the instrument, and reap the 100 % as we sell them on the vet:y easie s t terms. "SEEBURG-The Nationally Known Line." THE DIXIE MUSIC CO. Sales and Service W. Shayne, Manager TAMPA .. FLORIDA A Money MAKER 900 ACRES Mile Ocean Front llA. Miles River Front. Price Right. $100, 000 down. Balance 6 % Long Time. Release Clauses. E. W. ABBOTT (The Farm Man) Melbourne, Florida OPPORTUNITY I have for sale a nice Jewelry, Sta tionery and Novelty Stock with Fixtures-altogether about $1 0,000.00. E. H. W I L K E R S 0 N Panama City Florida ln writin&' to advertisers please tion SUNILAlfD Magazine. 88 the seven seas both during the winter and summer-a healthful and de lightful situation. Thirty first class hotels serve the traveling public in the "Three Musketeers" among Florida resorts__:_Daytona, Daytona Beach and Seabreeze. Real estate developments are revamping the hitherto idle acres of the Halifax Country. During the last three years, wonders have been worked in suburban upbuilding and estate creation. Daytona Highlands i s a revelation of what can be accomplished. Twelve months ago its was nothing more than unplumbed hill country. Today, hundreds of acres have been cleared and improved. Permanent avenues have been built from rock quarried on the prop _erty. To:wers, the attractive archway entrance, is unusual in that it has been built of the same kind of coquina rock which was used four centuries ago in the construction of Fort Marion-San Marco-up St. Augustine way. There are plenty of bumps and dents in this highland terrain which is dotted with lakes, citrus groves and the masterly achievements of expert landscapers. Wilbur-by-the-Sea is a minor edition of the Thousand Islands of the St. Lawrence River se ction set down in the Halifax neighborhood. It includes the highest point of the peninsula from which a splendid view of the Federal sanctuary and reservation can be had. And if the motorists will but continue on down to Port Orange and Allendale, -they will be r e warded with vistas which would inspire the latent talent of any adept artist. And everywhere yo u travel in the land of t he Halifax, you will find growth and progress, initiative and energy harnessed in the upbuilding of this scenic empire. Growing pains are attacking Halifax from the front, rear and both flanks. Ocean Dunes at Daytona Beach, Kahnway Heights, north of Seabreeze are additional examples of previously idle acres geared for homemaking. In line with such development, Daytona has recently sanctioned a public improvement bond issue of $670, 000 of which $26 0,000 will be devoted to the construction of a splendid public park occupying one mile of river frontage. Everything and everybody are prospering in the beautiful and peaceful Halifax Country. Would that the spirit of Henry Flagler could arise and see the transformation which man has wrought during the last decade. It was in 1890 that Mr. Flagler first visited Daytona. He purchased a hotel from a pair of unsuccessful owners who striving futilely to attract custom to their hostelry and the s cenicall y perfect river country. Henry Flagler purchased and improved the hotel, increased the railroad facilities to Daytona and Or mond and in the guise of foster father to the section established by Matthias Day, he guided the winged messengers of permanent success to the neighborhood where the Halifax flows on to the sea. A Modern Wizard (Continued from page 32) ship, who exacts fair profi ts, but who renders full service for what he se lls, g a i n s honorable membership in t h e fraternity of city builders and empire makers. Such a one is T elfair Stockton whom everyo n e in Jackso nville likes to call his friend. Were Aladdin's mythical wish i n g lamp modernized and were the State of Florida allotted but one wish, the land of palms and sunshine could make no wiser wish which would pay better dividends than that there were a Telfair Stockton in every town and city south of Jackson ville to build, design, plan and create for the improvement and well-being of Floridian potentialities. KIDDYGARFS Just Look What Vanart Did to Me OF-THE KID DIES Have n t You One Like Me at Your House? .. W E SPECIALIZE I N TAMPA'S NEARBY ACREAGE" DRAKE-SANDERS REALTY COMPANY 614 Tampa Street Tampa, Florida FLORIDA-Playground of the Rich, Paradise of the Poor. The fastest developing State in the Union, and Roger Babson, the great business statistician, says that TAMPA is destined to be the greatest city in the Southeast. Come and be one of us. We have a Home, Grove, or Farm for you. Send today for booklet, "Largest Orange Tree in the World," and list. Tampa-West Coast Realty Co. (Inc.), Opp. Postoffice, "Since before the war," Tampa, Fla.

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Brooksville The Home of the Tangerine The fame of Brooksville is spreading. Already from the far corners comes word of a waking interest. Brooksville is unique. Brooksville has every thing to make life enoyable. Beauty, Florida climate, splendid water, good roads, two railroads and land that makes husband men rich. The above check is a reproduction of a check paid for the tangerines on a ten acre grove. Big prices. for crops in Brooksville are the rule. Come and see. Brooksville is in the mountains of Florida up where the frost never comes. Brooksville people want good neighpors. and share our prosperity. Come We have a n:ew hotel for your comfort. Come, try it. For Booklet write Hernando County Chamber of Commerce Brooksville, Florida 89

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90 Concerning Florida, Co111ult Dotson & Compan)l 401 Tampa Street, Tampa \ Acreage for Subdivisions near Tampa, Clearwater, St. Petersburg, Braden town, Sarasota and other West Coast towns and cities. Large and Small acreage over the entire Peninsular tion of Florida. A department specializing Ion Tampa city properties, residential and business. Dotson & Compan)l 401 Tampa Street Phone 4772 Kranich and Bach Pianos-Hobart M Cable Pianos-Radios M. L. Price Music Co. Distributors C. G Conn Ltd. Band Instruments and Leedy Drums Tampa and Zack Streets Phone 2152 Tampa, Horida From Grocery Clerk to Mil lionaire Developer (Continued from page 50) city commissioners was ratified at a special election by 1a vote that was practically unanimous. Then after a friendly suit in the Hillsborough County Circuit Court in which the right of the city to sell the slands to a private _individual was sustained, Mr. Davis obtaine
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ee a The Wonderland-The Summerland With THE MEARS TouRs Established 1920 Satisfied Patrons From 40 States and Canada Tour "A" is an 8-day all-expense tour for those who wish to be relieved of the details incident to travel in a foreign country where the customs and language are different from our own, and who desire the maximum sightseeing and good accommodations at reasonable prices, which leaves every Tuesday. The volume of our busi ness enables us to get special rates in Havana, which in winter, is a high-class tourist resort with correspondingly expensive charges, so we can save you money. We omit from our programs noth ing that is really worth-while, and we include the Matanzas-Bellemar Caves-Yumuri Valley trips, without which a trip to Cuba is most incomplete. The Mears Tours gives the most complete program of any tour from Florida to Cuba. CAREFULLY COMPARE THE ITINERARIES-YOU'LL BE CONVINCED. After ending a trip to Cuba with the Mears Tours, innumerable patrons have said they could not see how such splendid accommodations, excellent service and complete programs could be given for the moderate price charged. The reduced price of this 8-day ALL-EX PENSE tour is only $140.00; far less than the same class of accommodations and program would cost one traveling independently. We also operate TOUR "B", strickly DE LUXE, using Havana's largest and finest hotel, the Sevilla-Biltmore which leaves on Thursdays. Price $200.00. Before going to Cuba come in and get our itinerary and let us explain our tour. We as sure you of giving a better time and saving you money. OFFICES Home Office: 2 I 7 E. Lafayette Street, Tamp a, Fla. ; 344 Central Ave., St. Petersburg; 47 North Orange Ave., Orlando; I 09 Spencer-Futch Building, Lakeland; Tourist Travel Bureau, Clearwater; Gulf-Atlantic Transportation Co., Fort Myers; Mr. T. W Stewart, Watrous Hotel, Sarasota; Mr. James T Maxey, Bradenton; Mr. E L. Hainz, Sebring. We also operate tours to the East and the West in Summer 91

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Profits &Pleasure Combine at. KIVERSIDE ESTATES 92 These Estates are acres each. They are located at South Tampa on the shore of the Alafia River near Hillsborough Bay, where there is good boating and ex cellent fishing. In fertility of soil this property is second to none in Florida. In fact there is a banana farm adjoining. This is exceptionally good trucking land and adaptable to celery, lettuce, strawberries and in fact all vegetable crops. Its proximity to Tampa, Bradenton and Sarasota with paved roads to all markets, makes these properties ideal for the man who wants a country estate with a profitable income and where values are sure to increase. For further information write CARL MEWBORN Box 1693 Room 207-316% Franklin St. Tampa, Fla. Use the Coupon Carl Mewborn, Box 1693, Tampa, Fla. Please send m e at once particulars regarding Riverside Estates. Name St. Address City ----------------------------------------------------State ------------------------------------------------terial from the bay's bottom and sluicing the stuff up on the island. Boys have had fine sport, catching the fish that were picke d up by the suction of the dredges and borne, with the sand and mud, far up on the island. Almost before it seemed possible, t h e bridge had been built and automobiles were driven across to the island, which only boats had reached before; and over there the motorists found a boulevard a hundred feet wide and as hard as stone, over which to drive to the end of the island. That's the way Dave Davi s has worked, and the fact that that kind of work has caught the fancy of peopl e of his own home is proven by the way they have of standing in line for hours upon hours to g e t a chance to buy Davis Island Jots, when the opening of a new unit is announced. At the open ing of the first unit people stood in line for forty hours, and a million and a half dollars' worth of lots were sold in half a day after the opening hour. All of which should prove that the young man of today who has the right stuff in him can succeed, whether he has "pull" and in fluence back of him or not--preferably not. From Broadway to Suniland (Continue d from page 42) son ville. Tampa -Lakeland -OrlandoDaytona-it rained all the way. Night found them at St. Augustine Next morning, up b etimes, they ran into Jacksonville There was shopping to do. Harold Sommers joined his sweetheart W ednesday morning. They drove back to St. Augustine. "Ave atque vale!" At 3 o'clock, the same afternoon, in the vine-covered Flagler Memorial church, the R everend Doctor Bigler made Rheba Craw ford, the forme r Salvation Army lass, late ly "angel of Broadway," cojointly angel of the Sommer's household. J. Harold Som m ers is the founder and editor of the Tour ist News, and owns one of the largest printing plants in Florida. The Sommers will have b ee n married one year, come March. -7"There i s a something spiritual in the acclaim of audiences," said Mrs. Sommers the other day, "that, when you remember it, is as if you had bitten into Prosopine's pomegranate. It calls you back, back to the lights and the crowds and the mass love of people you love in return. My audiences have given to me more than I have ever given to them. I tell you, it is helping that gladdens the heart. "But then," she said slowly, "against the lights, and the people, and the noise of praise-there is home. There is the place where the man and the woman, the unit of existence. make their own world and it is home. There is no gift of destiny to be desired above home, where a man and a woman love. There is no drearier, no more awful, empty, tragic thing than one who has come into the stagnant back waters of their years-and is alone." This picture remains of the former "an gel of Broadway." Sitting on ffie arm of her husband's chair, teasing with her fin. gers in his hair, her toe swinging over the white Angora skin he has just brought her. "Kubbie," the great police dog, nephew of "Strongheart," opens the door dexterously with his nose, and com es to snuggle in be tween his master's knees. There is quiet, and the mellow gong of the clock spreads soft color on the silence. The broad brick of the hearth and fireplace and mantel are angularly limned with maroon. Above the mantel is a tapestry, subdued in tone, and in harmony with all the rest. On it the artist-weaver had wrought a boy and a girl, who are kis s ing.

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Forty Acres RIPE FOR SUBDIVISION Lake Front and on Graded Road Now Being Hard Surfaced Nine miles north of Tampa Court House, just a short distance from the famous T em}:'le Terraces orange groves and estate. Price, $350 per acre; $6,000 cash, balance easy. $1,000 will tie this property up for 30 days, so that you may give it a rigid investigation. McMaster and McMaster All Property Offered Is Owned or Controlled by Us Tampa Florida 9 3

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Proving Perfect Balance A BURKE GOLFRITE is motionless on mercuryit must fly and roll TRUE. HOW frequently balls promise so much and perform so poorly I So when we claim simply that a fair eighteen-hole tryout of the new Burke GOLFRITE almost invariably makes a habitual user, doesn't it seem unfair to your game not to make such a test? Make it today! THE BURKE GOLF CO. Newark, Ohio BURKE 9 FOR IDENTIFICATION-ONE HEART, ONE DIAMOND, ONE SPADE, ONE CLUB-YOU CAN GAMBLE ON THEIR PERFORMANCE MADE BY THE MAKERS OF THE INTERNATIONALLY FAMOUS BURKE CLUBS 94 COOK'S PHARMACY (Two Blocks From Main Gate of Fair Grounds.) Specializing In-Curb Soda Service, Prescriptions, Drugs, Hollingsworth Candies, Cigars and Cigarettes. Make Our Store Your Headquarters While in Tampa Open Until Midnight. 702 Grand Central Phone 3646 In the Year 2000 (Continued from page 47) Aldeson reddened slightly. "You'll thing me senile, perhaps," he said; "but I got interested in one of those fool cross word puzzles, and I'm trying to think out a term of five letters, with an 'H' in it, meaning an ancient dweller in the desert; also one who is attractive to young women. It's an obsolete word. Can you give me an idea along that line?" "Stayed up half the night trying to puz zle it out, myself," admitted the captain, "but I'm still out of sight of land on the matter." VI Charleston the unchangeable whizzed by. Other cities of even greater antiquity had been submerged beneath the floods of science and civilization, but the South Car olina metropolis remained practically un changed. St. Augustine had been preserved as a national shrine; Charleston had at tended to her own preserving, and had even threatened to secede from the Union when Congress passed a law ordering the annihilation of turkey buzzards. Savannah, bright and beautiful, first of American municipalities to realize the value of parks, built solidly across the former marshes to Tybee B each, came in sight. Scattered villas, bathing resorts, the ship building town of Brunswick, and then, on the starboard bow, the jagged outline of the great office structures of north Jacksonville. "Boat's abreast of Florida!" "Stewards pas sed the word around the cabins. Blase passengers, who had made the trip many times before, remained reading their newspapers or magazines, or clustered about the radio receivers for the latest news; but those to whom the voyage was a novelty slipped out on deck in the balmy air or crowded the starboard win dows to get their first glimpse of the Magic State, a name that has stuck through more than a century. VII And, to the reader of history, Florida's progres s really seems to savor of magic. Old est and yet newest of the states, Florida neve r began to grow until most of her older sisters had reached maturity. Man had lacked knowledg e of the state, of its wonderful resources. Dating back to the Sixteenth century, Florida was n eve r really discovered until a little more than a cen tury ago. And then came the hegira. Florida's very newness had proved an advantage. The state began its march to greatness at a time when man had become cognizant of the necessity of planning for the future. So Florida and Florida cities had escaped the haphazard construction and arrangement of older communities. Now, with a population of 12,000,000, the state offered everything that could make life pleasant or facilitate busineas. Practically continuous, a city stretched from the Georgia line through Dade county on the Atlantic; another city fringed the entire west coast, merging with its eastern sister in lower Dade and Monroe counties, where Mangrove Swamp had been convert ed into one of the fines t tropical parks in the world. Following the route of Flagler's overseas line in the days of steam railroads, a boule vard two hundred feet wide spanned the numerous k eys to Key West, now a favor ite winter resort as well as an important port of call for surface vessels. The original railroad, still called the East Coast, was, of course, obsolete for passenger ser vice, but, with electric motors fed by high tension wireless currents, was u sed for haul:ng freight too heavy or too unim portant to b e entrusted to air or auto mobiles.

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Tampa's Musical Comedy Playhouse Franklin at Henderson '' The Rialto Players are offering stand ard productions of the better sort with -.....:.:.l.,. complete change of program, scenery, and costumes every week. This organization is the first musical comedr stock company in Tampa. "There's Always a Good Show at the RIALTO A. S. Metzner, Manager. Florida Lands Asaets over $1,000,000 As a Whole HAVE INCREASED MORE THAN 200% IN VALUE WITHIN THE PAST THREE YEARS They will increase at a more rapid rate during the next two years. Will you be one to reap this wonderful We are fortunate to be able to offer the buying public 9,000 acres in undeveloped lands either as a whole or in units to meet your requirements-at wholesale prices. More than 16 miles of hardroad frontage. Adjacent to five thriving south Florida cities, namely Daytona, Daytona Beach, DeLand, New Smyrna and Sanford. Prices and T erma upon application C. A. Roberts Real Estate Company Orlando, Florida 95

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96 1,000 ACRES One Mile from Punta Gorda 4 % Miles Water-front on Gulf of Mexico Right in the fastest growing and choicest section of Florida. Within a stones throw of Electric Lights and all modern conveniences. Absolutely the choicest tract of land in Florida, and ripe now for development or investment-wire. BOBBITT & KEPPlE Real Estate and Rentals Clearwater Florida GULF AND BAY FRONT ACREAGE For Immediate Sale 1200 Acres with on e mile on the Gulf of Mexico and one mile on Bay. Bordered on the east by the Tamiami Trail. This property at $200 p e r acre is undoubtedly the best buy in South Florida. -Wire or Write for additional information-WHIDDEN REALTY COMPANY Lord Arcade Sarasota, Florida BALBIN-SPENCER SHOE CO. The Only Exclusive $5.00 and $6.00 Shoe Store in Tampa 3 1 6 Cass Street Phone 2 71 4 Waterborne traffic still h eld its own, for it offers, as always, the cheapest known form of transportation; and ores, phosphate rock and such material moved in this manner. Fruits, vegetables and other perishables were flown to the northern markets in a few hours, selling at prices, due to scientific and mechanical farming, far lower than was the case a century ago. Extraction of nitrogen from the air, now fully perfected, has eased the drain upon natural fertilizer resources, and e conomic experts viewe d with equanimity the swelling population, confident that there will be always suffici ent food for all. For, arm in arm with the surveyor and the civil engineer, the medical fraternity had invaded the Tropics and had made them inhabitable for one and all. So now, under the trained supervision of the white man, the inexhaustible jungles poured forth their supplies of foodstuffs every month in the year. Mankind had met and conque r e d most of its proble ms. Tuberculos is, cancer, scarlet fever, diabetes-these and other scourges of a day long past had vanished from the earth, and, in civilized communi ties, adolesc ent death, e xc ept through accident, had become unknown. Varying leve ls for different class e s of traffic had cut accidents down to a vanishing minimum. The r e was peace upon the earth, and man glided along the moving pave m ents of the citi es or trod the old-tim e pathways of the national parks for exercise, confident of r eaching a ripe old age before hearing the summons of a death that now no one feared. VIII Florida had long b ee n in the van of that swift rus h of permanent improvements that began with 1 935 and has continued ever since without diminution. Man had stepped back into the mi sty past and had learned therefrom. Buildings today are constructed to las t as do the pyramids. Cement, a s plastic as putty when u sed and as enduring as the li ving stone afterwards, had given builders an advantage over anci ents they were swift to seize The great light towers of Florida, each rising 10,000 fee t in air at Jacksonville, Tampa, P e n sacola, Miami, Fort My ers and Key West, will remain while the earth spins 'round the sun. Realizin g the g reat value of the soil of Florida, the great citi es that border her coast had b ee n r estrained from encroaching more tha n fiv e miles inland at any point. B etwee n these citi es li es a vast plain d evoted to all-year a griculture and dotted by charming towns and the opal lakes that make c entral Florida a mountainless Switzerland. Drainage of the Everglades had made available millions of acres of the most fertile soil in the world. Recognizing its value in tempering the winds of winter, Lake Oke e chobee had been l eft untouched, and a network of deep, concrete-banked canals off e r e d access to n early any part of the state for pleasure craft and the motorboats of the smalle r farmers. Splitting the state, the great Memorial Highway, with div erging branches at important points, led down from Canada to the Key W est causeway, and along this hummed, on their special trackways, automobiles varying from the lightning-like speed car to the heavy freight truck. Florida had indeed com e into her own. IX Deep within the hull of the A erina, the r e was the m e llow throb of a giant gong. There was a slacking of the steady hum of the engines. The big liner heeled a bit as she swung to the right and headed for Key West, her only stop between N ew York and Buenos Ayres.

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FLOR.IDA KEYS 1 OVJ.ER. E OJUDJt O.'f\d. We Are Pioneers Dixie Hi_ghWd.Y Exttnsion Now ln Florida--Keys development, and our properties are among the best located on the various Keys. We have both sub division lots and acreage plots ranging from I 0 to 1 000 acres in size, both Ocean and Bay Frontage. KEY LARGO at present offers an unusual opportunity for purchases yielding an immediate assured profit, or if held for a longer period will bring a much larger return. It will pay you to investigate. Let us tell you about it-we will just as soon as we receive your letter. rJ o t?o THE DIXIE HIGHWAY From New York, Washing ton, Richmond and the Carolinas passes one block from Our Miami Office and is being constructed straight on to our properties OTI---"'KEY LARGO A purchase before its com pletion is assured of a sp len did price advance. EMERSON REALTY CO. BROKERS: Every Cooperation Given You Ask Questions 21 N. E. First Avenue MIAMI, FLORIDA DEVELOPERS: Large and Small Tracts ' That Are Ripe for Development 97

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9& HE location of Fort Lau derdale earns f o r it t h e rig h t to b e call e d t h e "Heart of t h e World's Playground." Almos t ex ... actly half-way b etween Palm Beach and Miami on t h e glorious East Coast with the fine s t ocean beach south of Day tona w i thin t h e incorporate d city limits A few minutes' rid e from t h e Rporting center of Hialeah, there i s every attraction t hat can be afforde d at any resort p lu s a lowe r living expe n s e and t h e ideal h o m e surroundin g s of a moderate l y large city. The fact that m a n y mone y e d interes t s goin g to Miami and Palm Beach after looking over t h e field, have elected to invest t heir money in Broward County, i s the bes t proo f t hat a little fores ight will build a fortune here. This company s p 2cialize s in the development of acreage and cit y property. Build your home in t h e H eart of t h e World's Playground 1 If you own property and desire to s e ll this firm' s record of seven hundred t housand dollars in sales dur ing t h e pas t forty-fiv e days i s ample proof of our ability to get results. We'll Be Glad to Help! Florida passengers, true to an instinct that had been implanted in humans for years, gathered up their hand baggage and crowded the gangway ports, although the Aerina would not b e in Key West for an hour or more. Aldeson, who had looked up at the sound of the gong, glanced back at the newspaper he had b een .studying. Sudden ly, a broad smile spread over his face. He wrote rapidly on the newspaper; then, with an air of jauntiness that would have be come a boy, he arose and walked toward the gangway. "Mr. Aldeson !" "Oh, Mr. Aldeson!" Ald es on turned. Madge and the captain w ere each hurrying toward him. "I've got it!" they exclaimed simultaneou8 ly. The young girl blushed and the captain flushed as Aldeson laughed aloud. r.ot what?" he asked teasingly. "You know," said the girl. The captain remained silent. "All right," said Ald e son. "So've I. Now, altogether: What ob solete word with an 'H' in it m eans an ancient dweller in the d e s ert; one who is attractive to young women?" Startled passengers swung around to look as two baritones and a clear soprano rang out: "SHEIK!" And th e n Ald es on, hi s shoulders shaking with mirth, escorted Madge down to where the nalm trees waited, while the grinning captain went back to his duties aboard ship. John Ringling of Sarasota (Continued from page 35) There will be no piecemeal b e autific a tion of Longboat key. John Ringling has e n gaged John Watson, of Toledo, Ohio, one of the country'.s l eading architects, to plot and supervise this work. The entire is l and-twe lve miles long-will be laid out as one unit and dressed as a forma l park. To supplement the prolific natural growth of large liv e oaks, cedars and palm trees, 70,000 coconut palm.s and 38,000 Royal palms have b ee n transplanted to the i s land. Donald Ros s, widely known golf expert, is supervising the plan of an eightee n-hol e golf course adjoining the n e w Ritz-Carlton hote l. This course will b e compl e t ed thi.s winter and ready for u se Space has been reserved for an additional eightee n-hol e course and for one nine -hol e course These will b e built as fas the the other develon m ents will permit. golf, there will be tennis roque courts and other sports arrangements of every character. What is go ingon on Longboat key, i s l!'oing on, necessarily on a morP. liJYlited s cale, on the s mall e r islands of the Cerol group. The whol e Ringling chain of w ill one day b e a glorious esplanade against t he sunset. Henry B. Plant (Continued from page 39) time he provided ample tracks and facil ities for loading and unloading steamships and for transferring cargo from cars to ships, and Port Tampa soon become known as the greatest phosphate shipping port in the world, a distinction it still holds. To this distinction, however, mus t be added the fact that through Port Tampa enters more Havana tobacco, for the use of Tam pa's cigar manufactories, than comes into the United States through any other gate way. Port Tampa, likewise, was the point of embarkation of General Shafter's divi sion of American troops in the Spanish American war. In 1886 Henry M. Flagler, credited with creation of the original plans from which later developed the Standard Oil Company, Do You advertise or do you just buy space CORNISH Advertising Agency TAMPA "we know Florida" Hotel Lassen WICHITA Wichita's popular priced hotel. Fire proofconstruction,commodious rooms, excellent dining service. The location makes it the most convenient bote l in Wichita -right in the business, theater and shopping sections. F $2.00 rom 350 FIRE PROOF ROOMS Rate Schedule Which Never Changes 4 2 R oo m s Lanto ry ....... $2.00-, 3.00 82 R oo m s Printe lln.tb . 2.&04.00 76 R oo m s Prho.te B n th ... S .oo-4.W 4& R oo m s Printe B ath . 3.&0-t).OO Private B at h... 4.00--5.50 Lar ge par l o r roo m s-twin beds f or two person s-at prir'e11 s li gh tl y above t h is s c h edule

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McDonald & Ross REALTORS Specialists in the Halifax Country A c r e a g e and Ocean -to -River Tracts, Subdivisions, Farms, Gardens, Groves, Estates, Apartments, Homes If You Desire Reliable Information on This Section, Wire or Write Us DAYTONA, -. FLORIDA . . . . . . daytona ,florida and its sister cities of daytona beach and seabreeze com prise a fast growing community of over fifteen thousand people resident population) ; w e have,-the finest beach in the world; amusements for everyone including two eighteen hole golf courses; ex cellent hotels and ample cottage facilities; our population has increased 100 % in 4 years ; that s hould convince you that we have a wonderful place; COME TO DAYTONA; COME TO DAYTONA BEACH; COME TO SEABREEZE ON THE FLORIDA EAST COAST WRITE CONRAD & DONNELLY -DAYTONAAn Old Establis h ed Real Estate and Insurance Firm -the Classic Floridan City, between Beautiful Daytona and Exclusive Ormond, is a master piece in city development. Nature has been most lavish at Rio and cooling breezes of river and ocean make it a delightful spot the year round. Horseback riding, boating, fishing and golfing have been given a setting at Rio Vista which is most attractive. Men of big ideas, broad vis :on, initi ative and wealth build c i ties. It is the desire to create that is born in the grea t ones of earth. Such a spirit has actuated a number who are now known as "Builders of Florida," and Walter C Hardesty' s name, as developer of the .. classic city of Rio Vista On-the-Halifax, has added to the list You should visit the Zoological Gardens at Rio Vista, the Museum of Natural History. the Tower and the Casino. Flying boats, sail boats, motor boats, yachts and saddle horses are there for your use. 99

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A Principality in Paradise FOR SALE 85,000 Acres of Tropical Wonderland Hordes of furry, finny and feathery inhabitants. Bays to float ships and rivers and lakes to call your own. There is twelve miles on the Gulf of Mexico. Splendid highways and a railroad. All or part can be bought, and we can only sell once. 'There is a story to tell to him who asks BOB WORTHINGTON 511 Franklin Street irautiful A fine new Florida Magazine. Karl Lehmann, Editor. Brimful of interesting and practical information about Florida and its beauty spots. Subscription price $1.00 per year. Special price of 7 5 c ents a year if you will mention Suniland in sending in your subscription. Sample Copies Sent for 10 Cents in Stamps BEAUTIFUL FLORIDA 508 State Bank Building Orlando Florida JOO Tampa, Florida Tax Freedom In Florida Booklet eivinl' ahort, clear, concise summary in nontechnical lan&'uage of the simplified and minimized form of Florida Taxation, also explaininl' establishment of lel'al resi dence in Florida to avoid income and inheritance taxes of other atatea. Written by a lawyer for laymen. Price $1.00 post paid. Royal Palm P!"ess Dept. F, P 0. Box 8722 MIAMI, FLA. became interested in the Gulf Coast section of South Florida, joining the directorate of the South Florida Railroad and becoming a large stockholder in the Plant Investment Company. This was Mr. Flagler's first manifestation of interes t in any part of Florida other than the East Coast, and, unfortunate ly, the interest was not maintained, appearing to expire with the passing of Mr. Plant. But Plant died all too soon; most of his far-reaching plans and purposes died with him, because there was left no prophetic vision to pe e r into the not-distant future and visualize the immense potentialities for wealth and for the support of a population of mill ions contained in this South Florida country; there remained no fir m hand t o guide the destinies of the r egion's development. The vast holdings of timberlands, mineral lands, townsites and farmlands in the making, that were among the properties of the Plant Investment Company s li p p e d away, little by little, or in larger units Control of the Plant railroads, steamship lines, wharves and port facilities passe d into other hands, controlled by minds that were keener for the immediate dollar. But the advantages of the Gulf Coast sectio n were and are too numerou s and too apparent to remain forever unknown. In r ecent years more and more people have learned of the unparalle l e d climate of this coast, laved by the blue waters of the Gulf of Mexico and swept by breeze s from hun dreds of leagues of blue salt water; with golden sunshine practically every day of the year, and a productivity equalled only by the valley of the Nile. And strangers have come into the country, bringing new energy and n e w wealth to aid in its devel opm ent; until today the name of Tampa and other Gulf Coast cities i s familiar to mill ions. On the whole stretch of this empire, from Palatka to Port Tampa, from Orlando to Fort Myers, the name of Henry Bradley Plant is writte n large. Of all those whose money and thought and labor have entered into the making of this section of Florida, none has done more than Plant the builder, Plant the dreamer, Plant the man who knew how to turn vision into abiding fact. Hart and Flowers (Continued from page 7 4) Answer-Buy the property?" "How can she buy the property," Hart says pityingly, "when old man Witherbee won't sell it to her?" "How about his authorized agent--Morgan? I'll bet you a million or two he's been so excited about filing the suit morning that he's forgotten all about tak ing it out of Morgan's hands." "Salty codfish!" he exclaims. "You might be right." "Well, what are you sitting there for?" I demands. "Snap into that phone booth, over there, and get Morgan on the wire. Find out--now!" He jumps to his feet and lays an Olympic for the corner where the phone booth is While he's away. I call the waite r ove r and put another brown ice cream on Hart's check. It's the men who pay and pay and pay. I'm just getting started on my frozen cocoa when Hart comes back, all excited. "You're right," h e says slipping back into hi s chair. "As far as w e're concerned, everything is exactly the same as it was yesterday." "See how easy it was to sell to Hedda La B e lle." I remarks calmly. "But the property isn't sold yet," he points out. "Why not?" I ask him. "I don't know a whole lot about law and neither does s h e I may not be right but if I'm not

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It Was .June In January -at-Beautiful Lake Marian-in the Highlands Again we are offering for your inspection an opportunity to get in on ground floor prices. Did you read SUNILAND for JANUARY? No State or country in the world can boast of so many accomplishments in so short a time, and we are just starting. AGAIN WE INVITE YOU to come to beautiful Lake Marian, located in "IMPERIAL" POLK COUNTY, high in the hills, half-way between the Atlantic and Gulf. Wit h miles and miles of good roads on every hand. 300 feet or more above sea. A delightful year-round climate-health and happiness is most assured. ON THE SHORES OF LAKE MARIAN The "Big Boss" gives a little party December 30, while his son and daughters were home from college; Mr. T. A. Currie, president of the Lake Marian Grove Corporation was host at a fish fry, his household and some friends were there. It was a great day. Temperature 76. The breeze from off the lake was refreshing, and the fish oh I boy! 7 5 of 'em weighed in at 7 4 lbs. Speckled perch. They must have been caught and cooked by old Nakomis. -Who will feed them? Thousands are coming -(Highla nder-January 7, 1925) GOLD FLOWS IN FROM SALES OF GOLDEN FRUITS Exchange Distributes $620,000 Among Growers for De cember Sales A flood of gold is pouring into Polk county from all sections of the country where citrus fruits are being con sumed, and the flow has only just b e gun. According to a statement made by C. C. Commander, manage r of the Polk County Citrus-Sub-Exchange, his offic e distributed $62 0,000 among the local exchanges of the county during December, covering shipments of oranges, tangerines and grapefruit aggregating 296,000 boxes, with fully 3, 000,000 boxes of this year's crop yet to ship. "The citrus fruits of this year are the b est, as to quality and size, ever produce d in Polk County, and we are ing for a banner year so far e dollar and c ents point said Mr. Com in the 3000 Acres in Our Tract Offer Many Opportunities for the homeseeker, professional or business man. Land very desirable for Citrus Groves, Oranges, Grapefruit, Limes, Lemons, Bananas, Avocado Pears, Berries and for the growing of early market vegetables, can be selected from this magnificent acreage. The raising of poultry and dairying can be carried on without interruption to these other enterprises. We have a highly developed country. the richest county per capita, based on real estate values, in the United States. Come while you can still buy at low prices and easy terms. Better do it now. Prices are at their lowest. Look at the map. Some day, not far off, you can take a boat at Lake Marian and go to the Atlantic Ocean for a week end pleasure trip, or take a B-line auto hi g hway from St. Petersburg, Tampa, Lake Marian to Melbourne on the East Coast. All paved now, but 45 miles. Lake Marian Groves Corporation I OUR PROPER'fiES WILL MEET I YOUR APPROVAL-YOUR TITLE IS GUARANTEED FRANK G. HUGHES, Director of Sales Winter Haven, Florida Lake Marian Groves Corporation Winter Haven, Florida: P leas e mail folder and full information regarding your land, groves, town and lake-front lots. Print your Name ......... ........................................ Address ............................................ City ........................................ . .. ..... .. State .................. ... .... .. .. . .. .. ............. 101

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KNIGHT & WALL COMPANY TAMPA, FLORIDA Backers and Boosters FLORIDA'S SPORTING GOODS CENTER-Reach-Baseball Golf and Tennis Equipment. Heddon' s Bamboo. American Steel Rods. Seminole-Silk Casting Lines. L. C Smith, Winchester and Browning Shot Guns. Peters Ammunition -etc-KNIGHT & WALL CO. State Distributors TAMPA, FLORIDA WE SAVE ONE-THIRD BUILDING COST ACREAGE Apartments Dormitories of all kinds and sizes 40 Acres in the City of Clearwater, $1 000 00 per acre. Very fine for a s ubdivision Hotels Bungalows For Information Write Murphy Door Bed Co. M W MOORE, 204 Peachtree Arcade Bldg. Box 495, Dunedin, Florida Atlanta, Ga. 102 and you're any kind of a salesman, as your friend Bias Glinky says you are, you can make her think I am." "Go slowly," he begs, "I'm kinda thick this morning." "This morning?" I starts, but decides to let the matter s lip. "Well, follow me. In the first place, as soon as she hears about the suit, she'll have the urge to buy. The n I think, although I'm not sure, by publish ing the photos with their captions about her 'charming Florida home,' she has sealed the bargain by expressing her willingness to buy. It doesn't make much difference whether I'm right or not. She won't waste much time to find out after she hears about the .suit-unless I'm a rotten little predic tioner. I happen to know, by messages I handled this morning, that she's up in her room right now playing lady. The an swer to that is: Hop to it, big boy." After h e had asked the waiter for the bad news and paid over the necessary ran som, h e cleared out of the dining room with me and parting at the door, beat it to the elevators as fast as his dogs could carry him. I went back to my desk and got back into harness again, although I still lias some fifteen or twenty minutes left of my lunch hour. I don't know how long he was in Hedda La B e lle's room but I kept my eyes 'glued on the elevators and every load of human freight they unloaded into the lobb y. It was about a thousand years late r that Hedda La Belle stepped out of on e of the elevators, all rigged up for the street. And one step behind her was Hart. As they passed my desk on their way out of the hote l he gave me a wink that clo se d up on e side of his face entirely to daylight. "I'm handling call s in a dead sorta way in the middle of the afternoon when I get hep to a shadow at my elbow. Turning around I see the Glinky him waiting my leisure to get a word past my petrified ear muffs. I clear the board of call s and give him my whole attention. "I told you Hart was a wizard from Oz," h e says as soon as he sees h is lin e will register. "That baby could sell twin beds to the Siamese twins." "What's his latest stunt?" I ask inno centl y. "Stunt, is right, cutey,'' says Bias. "It took some quick thinking on his part. So : d a chunk of high altitude property to Mis s La Belle." "Not Hedda L a Belle of the film world?" I gasps, choking down a snicker. "The same," comes back Glinky, cool a s a stiff's thumb. "And that ain't the half of it, dearie. No sooner had she bougnt it than she told him to put it back on the market again at a fifty per cent rise in price So he gets his slice of the commonish coming and going. Some sweet stepping, I calls it." Just then a florist's messenger slams a box of horticultural beauties on my desk and slides away. I look at Glinky accus ingly. "Not me this time," he pleads. "If your thoughts are running that way you're guessing wrong. Give me credit for a little sense. I know when it's time for me to stop my fiamming and let the r eal man do his stuff." Lying on the posi es was a personal card of Hart Hamilton Nelson, with the Ham ilton Nelson conceled. On the reverse side of the card he had written: "Hope you wear these when we step out tonight." Fast work, for a fact, considering that he hadn't requisitioned me for a date up to that minute. It wasn't "Let's step out?" but "When we step out." "Pretty worker, too," Bias says dreamily. I hope so," I replies. "What's that?" he asks. "Nothing much," I tells him, turning to my switchboard. "I was thinking out loud about tonight."

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Aerial View-Southern Exposure European or VILLA D'ESTE A Ia Carte and Table d 'Hote Dining Room and Grill American PlanComplete, New, Comfortable HOTEL AND APARTMENTS OPERATED BY CARPENTER NORTHEAST SECOND AVENUE AT EIGHTH STREET, THROUGH TO BAYSHORE DRIVE ON BISCAYNE BAY All accommodations have individual bath rooms. Many Room-Three to seven dollars daily per person. have private sun verandas or balconies; some have private Room and Meals-Six to ten dollars daily per person. parlors. Rooms for one person, and two and three per-Housekeeping Suites-Eight hundred fifty to seventeen sons, with single, double or twin beds. Suites and connect-hundred fifty the season. ing rooms for three or more persons. Some accommodaDaily rates increase within the range quoted above in tiona have fully equipped kitchens and dining rooms all December, January and February; decrease in March and details of housekeeping being provided and maintained. April. Specific rate being determined by location of ac-Rooms for maids and chauffeurs. Garage arrangements. commodations and period of season. Your Patronage Invited Telegraph for Reservations "A GUEST'S DESIRE FULFILLED IS A PERSONAL PLEASURE." FREDERICK H. CARPENTER, Manager SEE MIAMI and CORAL GABLES FREE six-day trip in our DeLuxe sight-seeing coach, leaving Tampa, Sarasota and Braden town every Wednesday and Saturday. Tampa Office: No. 301 Twigg Street MIAMI, FLORIDA 1000 Acres-----Dade County Muck Lands For quic k turn-over or long-tim e investment o f assured worth this land offers the buyer his money's worth. Acreage has an enormous demand today, and prices are ad vancing rapidly. In addition this land has a frontage of two miles ON THE T AMIAMI TRAIL Florida's great cross-state Highway from M iami to the West Coast, assurin g its value for -longer holding. No land in Dade County, on the Trail, can be delivered at equal price. Write today to H. D. B E U C H L E R Causeway Realty Corporation 21 N. E. Second Avenue Miami, Florida 10 3

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LEAVITT LAND CO. We offer several thousand acres in Putnam County. Timber land, grove land, colonization land, and land suit able for general farming. Many tracts on new state roads. Improvements now being made open ing up territory previously sible. Splendid markets and transportation. Easy finance plan for homeaeeken. LEAVITT LAND CO. Realtors PALATKA .FLORIDA Humphrey & REALTORS All claaaes real estate handled Te deal with us ia te like eur methods. Estallllished HH9 32-36 S. E. 2nd Ave. Miami, Florida S AN F 0 R D, F L 0 R I D A "The City Substantial" A small metropolitan city of ten thousand population. An ideal community for the location of a permanent or winter residence. Non-inflation of realty values and rapid erowth of city euarantee prompt en hancement of returns on investments. On the main line of the Atlantic Coast Line Railroad. Direct water connections with all principal Eastern S eaboard points. The lareest sinde veeetable shippine center in the world. Excellent land for ii;rape vineyards can be secured in clos e prox imity to Sanford at moderate price. Poultry is als o carried on profitably. A proKressive American city, free from objectionable foreign element and influ ences Sanford possesses all modern conveniences demande d by thos e who are u sed to hieh standards o f living Handsome booklet furnis h e d upon r e q u e s t to 104 PUBLICITY COMMITTEE DEPARTMENT "S" SANFORD CHAMBER OF COMMERCE SANFORD, FLORIDA The Poinsettia and Its Guests .... (Continued from page 76) two, three, and even four upon their green walls. Do the "six-footed creatures" give bet ter service because of this extra treat? Has the poinsettia not over-stepped the mark, has it not made the taking too easy? Do the insects return service for service? They come in numbers-bees, butterflies, wasps, and even the big hawk moth, Errinys ello, who, not content to feed herse1f, lays h e r eggs on all parts of the plant, where in The pupa cases are blue&'reen with gold dots due time her caterpillar children are found eating their fill. The visiting insects sip the honey from the nectaries held so en ticingly open, and they do occasionally leave pollen on an expectant pistil, for here and there later in the season, we find a few seed pods ripening. They are three parted, oval balls, shaped much like the old-time musk-melon. And as a seed pod develops, its stem lengthens and the weight of the fruit causes it to turn down just as the weight of a bunch of bananas causes it to reverse its position. Had the poin settia offer e d her good honey-and it is good-in honey jars hard to find or as difficult of access as are those of our common milk-weed, Ascelpias sy riaca, who proves a death-trap to many of its callers, would she have had a better crop of melon-shaped seeds. Or does the plant require the services of some insect native to the land where the poinsettia is indigenous to the soil, and lacking this un der cultivation, does it try with extra honey jars to induce other insects to visit it with the expectation that among them there will be found one at least so con structed that it is able to perform perfect ly the service which will insure fertilization to the poinsettia, that gorgeous flame flower of Florida? Among butterflies that feast at the poin settia table will be seen the Monarch, the regal tawny-orange and black fellow that we recognize as a familiar friend from the North. Originally, no doubt, it was a tropical butterfly, but as it possesses an unpleasant taste-scientists have ascertained this fact -it became immune from the attacks of birds and multiplied rapidly, so rapidly that the insects must have realized that the milk weed of a restricted locality-milk-weed is the food plant of the Monarch caterpillars -would not supply their nee ds. Naturally the more hardy members of the family be gan to follow the plant northward. Fnoriida The subject of conversation where :rnost folks congregate. It leads nil other stat e s in rapidity of growth. The d e v elopment, while remarkable, is along sound and p er manent lines and has created a mortgage investment field that should have the seriou considers tion of everyone who or in tends to hold, investment securitie s Current Booklet S-25, which describes our 7 % Guaranteed First Mortgage Bonds, als o contains valuable information on Florida, and will be mailed free upo n re'q u e s t Securities Sales Company of Florida Bankers JACKSONVILLE FLORIDA .I BIG MONEY IN FLORIDA ACREAGE We are and have been specialists in large acreage for twenty years con trolling many of the finest tracts in Florida. Pick your location and write us for information, prices, terms, etc., on tracts of 1000 acres and up in any County. FLORIDA LAND SYNDICATE 232 West Forsyth Street Jacksonville Florida FOR $15,000112 acres, of which 35 acres are in 15-yeareld orange and erapefruit trees, on good road. Hieh eround, 12 miles west of Indian River. Price $15,000. Half cash, balance terms. 1625 acres of most fertile land on East Coast. Five miles west of Micco, $18.00 per acre. One-third cas h Other offerines 10 to 100,000 acres. CHAS E. RIESS REALTOR Specialist in Florida Acreage Melbourne, Florida LAND TRUST CERTIFICATES ISSUED UNDER "COGAR" PLAN 1. Based on diversified Real Estate Holdings. 2 Properties closely supervied. 3. Low manaatement expenses. 4 Profits from property sales and operation paid semi-annually. 5. Absolute safety. 6 Investments a s low as FIFTY DOLLARS Descriptive Booklet Upon Request FLORIDA REAL PROPERTIES Graham Bldg. Jacksonville, Florida P A R S L 0 W R E A L T Y C 0. City and Suburban property, acreage and timberlands-farms and oranee groves. Parslow Bldg., 1002 Florida Ave. Tampa, Fla. Phone 4957

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Close to MIAMI, FLORIDA Miami is the fastest Krowinlt' city in Florida-' which makes self-evident the value of this close-in The Map above shows you its relation to Miami and the Tamiami Trail and Dixie HiKhway. Announcing 7040 ACRES 42 Miles Southwest of Miami 6 Miles off Tamiami Trail 22 Miles from Dixie Highway We are offering this splendid, close-in acreage excellent truck fann and citrus land -for quick sale in tracts of 320 acres up, at the special low price of $40.00 Per Acre One-third cash; balance one, two and three years with interest at eight per cent on deferred payments. This close-in acreage will not last long-If interested, write or wire for particulars today-Sunnyland Realty Co. Real Service Realtors Florida Acreage, Farms, Lots and Homes 105-7 Vail Arcade Bldg. Miami Florida the Opening of TAVADORA Lake County's First $1,000,000.00 Subdivision TAVADORA OFFERS THE IDEAL RECREATION CENTER -A Sporty 18-hole Golf Course under comtrudion -A Bridle Path Second to none in the Soul:h. -Thoroughly Modem Club House, to be ere : ted Immediately -Good Hard Roads Throughout the Development -Excellent Fishing Facilities -An Incomparable Location on Lake Dora Between Lakes Harris, Eustis and Beauclair -A Membership in the Tavadora Golf and Country Club to every purchaser of a homesite within the limits of the Subdivision L. B. SAFFER & CO. TAVARES LAKE COUNTY FLORIDA 105

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106 HEALTH CONDITIONS ARE UNSURPASSED IN NORTHWESTERN FLORIDA 80,000 ACRES in large tracts LOW PRICE EASY TERMS OUR drinking water is 99.9 % pure. UR Climate is "all year round" and consid ered by many as the best in the world. Northwestern farm and fruitlands are as good as the best-let us send you statistics and prooi. Write for full particulars McCASKILL INVESTMENT COMPANY, Owners Robert E Lee McCaskill, Pres. McCaskill Bldg. DeFuniak Springs, Fla. 14 N. Palafox Street 7 South Dearborn Street Pensacola, Florida Chicago, Ill. Jacksonville's JP'hiteway to the Sea 560 ACRES Situated on Atlantic Boulevard, an eighteen mile, double, concrete con structed, illuminated highway, (the longest whiteway in the United States) six miles from Jacksonville and right in line of rapid devdop ment. This property is one of the finest subdivisions between Jackson ville and Jacksonville Beaches. The price we are asking will interest you. Very liberal terms. We have other tracts from 1 0 acres to 1 000 acres along the Atlantic Boulevard and Water Ways from Jacksonville to its beaches. From an investment standpoint these properties cannot be surpassed, due to rapid development now under way. SEWELL &-9 NEWLON 316-18 Dyal-Upchurch Bldg. Phone 6128 Jacksonville, Florida Preserved Tropical Fruits "From th e H eart if Florida" Roselle Jelly Orange and Kumquat P r e s e r v e s, Guava J e lly Guava Paste and Guava Butter, Grape fruit, Orange and Kum quat Marmalad e. Put up in convenient size for home use. A line will bring you a booklet show ing the uses of these unusual Florida delicacies HORNBROOK AND GIST, TAMPA, FLORIDA It is not likely that Monarchs wintering In the Tropics or even in Florida, reacn the extreme of their northern range, wnich is Hudson Bay. It is their children, grand children, and great grand-children that carry on. Form North to ::>outh durmg the summer one finds these butterflies wnere ever milk-weed grows. They are not seen in numbers until the beginning of f all when an instinctive urge brings them to gether in great flocks, and they start South a s do the birds. During the journey they are found, hundreds of them, asl ee p on the trees and f ences or a n eighborhood, or they may be seen feasting in a field of golden-rod. Probably there are no old and exper ienced individuals among them-none that has made the entire journey from the trop ical home. Why do these butterflies flee from the cold, when they might hibernate as do c er tain other species? What keeps the migrat ing host together? What directs its course? Is it the homing instinct? Tragedy, in the form of wind and rain, overtakes many a flock, which is driven out over and down into the sea. This I know to be a fact, for I have seen a beach strewn with the broken bodies of these but terflies. H e r e in Florid a we notice Monarchs alone or in pairs, lazily going from flower to flower, or gaily soaring upward to meet the sunshine. I have found neither their caterpillar children nor their beautiful blue-gree n, gold-dotted pupa cases, but they must bE: nere because several c;;pecies of milk-weed grow in Florida. Sit down by a poinsettia and make the acquaintance of other visiting insects. Possibly you may see a very beautiful fly flaunting its brilliant blue-green colors as it sips the nectar. It is about the size of our common house-fly, and among scientists is known by the high-sounding name of Chrysomyia macellaria. We can but ad mire the insect until we learn how vicious are its habits during the creeping days. Then it exists as a screw-worm, and lives in the flesh of living animals, even that of man. The fly-mother lays her eggs in wounds or in the nostrils, often of human b eings asleep out of doors. Truly it is a mischi ev ous little "flying gem!" Then there are the bees, large ones and small ones. The carpenter bee which ex cavates galleries in dry wood, the leaf-cut ter which cuts with wonderful cunning cir cular, and oval patches from leaves and flowers, and with the m lines and partitions the nest in a hollow stem. Notice how fre quently the thighs o_f the b ees bulge with poll e n loads. Clever small pack horses they. Among the several species of wasps which one meets at the poins ettia table, none is more interesting than a thread waisted Eumenes, call ed by one of our naturalists, the "prehistoric vase maker. And judg in g by the beautifully mode l ed, small earth e n jugs, which we occasionall y find attache d to stems, she deserves the name. Each vase is the cradle of a future wasp, but it is also the tomb of the tiny cater pillars which the mother-wasp gathers and places within a s a food SU{lply for her youngster whe n it emerges from the egg she ll. Ants of several kinds also take toll of the poinsettia treat. They are among the most fascinating creatures of the insect world. By diligent searching we may find one or more well-traveled roadways leading from the poinsettia to ant nests. I once traced such a highway for thirty-six feet. It varied from one-half to an inch in width, was quite smooth and plainly discernible through the grass. As ants have poor eyesight, they would

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Lakew-ood Manor Our new, beautiful, carefully restricted de luxe subdivision in North Tampa with splendid parked entrance from Nebraska Avenue. Positively the Premier Subdivision of Tampa's North Side. Nothing even approaching it in this wonderful section of Tampa. The only subdivision in or around Tampa facing on a beautiful lake right in the heart of Tampa. Nothing like thia has ever been attempted before in this district. Designed and laid out by competent Landacape Engineers (the same who laid out Beach Park), it combines an ideal homesite with transportation advantages unrivalled in any direction from the heart of Tampa. PRE-DEVELOPMENT SALE While the improvements on this magnificent property of thirty acres are being made, we will permit thinking, far-sighted investors to share with us in the profits by purchasing now at PRE-DEVELOPMENT PRICES, which will be subject to raise without notice. We will make special concessions to a few first buyers who will build at once under our restrictions, which will ral)ge up to $7500. No buildings permitted built until approved by our Committee on Building Those who of the wonderful beauty of this tract, its gigantic oaks, its beautiful lake lying in sylvan beauty surrounded by huge water oaks, its gradual rise from Nebraska Avenue all the way back to Oak Avenue, its wonderful soil, its perfect drainage and its location in the most healthful and favored part of all Tampa, will be glad to avail themselves of this opportunity to secure wonderful lots on which to build themselves charming homes within a few minutes' drive of the Court House down town. Absolutely all city conveniences such as Electricity Gas, Water, Telephones right at your door ready to use all immediately available If you are looking for a good buy" to make money on this winter, buy one or more o f these lots which, we feel sure, will have a rapid increase in sales value within a few months at most. If you want one o f these lots ACT IMMEDIATELY There will be a lim i ted number of .lo ts on Nebraska A venue at fair prices. Probasco Realty Co. 203 Mad i so n Street Tampa, Florid a Phone 2856 Developers of Hillsboro Highlands, Probasco Park, East Bungalo w Park, Crest Place, Waters Ave. Estates, Silver Lake Estates, Lakewood Manor (In G a s Co. Building at corner of M adison ano! Tampa Streets) Ground Floor Office 107

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GROVE ESTATE ON BEAUTIFUL LAKE 350 ACRES IN T H E HEAR T O F FLORIDA Grove--Nursery-Packinll' Plant. One mile beautiful lake front. Deep water with outlet to Atlantic Ocean. Three lar!l'e towns within radius of twelve miles. Splendid railroad facilities. Mile frontage on hard-surfaced road. A RARE BARGAIN. WIRE NOW FOR INFORMATION. I N T E R -C I T Y R E A L T Y C 0. 205 Ferlita Buildin!I'-Franklin and Twiccs Streets TAMP A, FLORIDA T ypewritten Multigraphing Addr essing Stampi n g FLORIDA Fol d i n g Signing Inserting S e a ling AGENTS THE HOOVEN AUTOMATIC TYPEWRITER is a n Automatic-Electric-Driven Mech a nism w hich operates a stand a r d typewriter mounte d upon the mechanism and s teel stand as s hown in cut. It rapid l y p roduc e s in quantity actual typewr itten form letters a s per s onal as if typewritten by hand THE LETTER SERVICE SHOP Subsidiary S kinner M achinery Com pany 110 E Lafayette St., TAMPA T elep h one 4544 U S E THE P OWER OF THE POS T AGE STAMP MASTER TOUCH TYPEWRITING Char t and 15 L essons by M ail $5.00 A. C. K. Slogan-"Key after key; day by day, in the right way, raises our pay, higher and higher." A. C. K. Business School 141 N. E. Second St. M r s. A d a Cowan K endrick, Owne r M i ami, Florid a In answering advertisements please mention SUNILAND MAGAZINE 108 not be able to go marketing as they do were it not for the w onderful sense o f smell which each possesses. We notice that in p assing, ants often touc h each other with the jointed, thread-like feelers on the head-these feelers are the ants' noses. It is said that one joint of the nose smells food, another the nest odor, a third that o f a sister worker, and a fourth that o f a strange ant; and a .strange ant is likely to be treated as an enemy. Then how the two will fight! But ants from the same nest display only kindnes s. One may drop a bit of food from her mouth into that pf the other or she may brush and comb the hair on her friend's back. If you see her perform this service, watch how, afterward, she cleans the combs which she carries on her front legs. It takes years to learn even a very little about our insect neighbors, but when the poinsettia spreads its red bracts and calls the small "six-footed brothers" to the ban quet, it is an opportunity for those of us who stop and listen to prove that: "Every traveler is a self-taught entomologist," and that: "He who feels contempt For any liYing thing, hath faculties Which he has never used -thought with him, Is in its infancy." Suniland Song Contest (Continued from page 73) M. F Gipson, Tampa, Florida, T h e Silv'ry S and o f Sun il and 0, Florida! The land of dreams, Dreams that are proving true, The world awakes and swiftly takes Its way to wealth and you. 0, Suniland! Your shining sand Gleams on the traveler's sight--And leads him where your southern star Sheds rays of golden light. Chorus: 0, silv'ry sands of Suniland, Land of the pungent pine, Your scenes of charm And breeze of balm, Sweet blossoms and wild vine Call, come and play, The livelong day. 'Neath sky of loyal blue On the silv'ry sand of Suniland There's a shining dream for you. * Mrs. Ella S. Witherill, St. Andrews. Florida, sends in: Dear Suniland Florida is calling, yes, calling you, Orange trees are offering gold to you; Mocking-birds are singing on ev'ry hand, Down in Suniland. Chorus: 'Way down south in the dear Suniland, Yes, in Florida, I take my stand; Listen to the mocking-birds singing in the trees, Odor of orange blossoms floating on the breeze; Here was the goal of Ponce de Leon's quest: In the Sunil and I stay and rest; By the gentle zephyrs softly fanne d, Down in Suniland. * Dave Hawthorne, Tampa, Flo:::-ida, s ub-mits: Suniland, the Vale o f P a lms I have travelled this world over, O' e r the mountains and the plains ; I have strolled thru vale and woodland, Lingered long in lovers' lane.

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O n The New L ake Wales Municipal Golf Course If You Like Hills and Lakes Come to L A K E W A L E S in the Famous SCENIC HIGHLANDS Situation midway betwee n the Atlantic Ocean and the Gulf of Mexico in South Central Florida. So with the opening thie season of the new cross-state highway and the new cross-state railroad you may enjoy hills and crystal lakes, gul f and ocean. Live up in the incomparable hills and when you choose take a few hours run to Tampa and St. Petersburg, or Palm Beach and Miami, through the great citrus belt of Polk County. Miles of orange trees! One munic ip a l and two private golf courses; splendid fishing, m otor ing, water sports; $195,000 bond issue being expended for parks and playgrounds; good hotels, scho o ls, churches; unexcelled drinking water, free fro m / mineral. Yo u will be surprised at the price o f homesites and investments in these central hills. L ake W ales needs more hotels and apartments; strategic location for business and industries. Some of the soundest v alues in t h e state-no property inflations. Lake Wales is young-investigate now! Photographic booklets and reliable information may be secured from THE LAKE WALES CHAMBER OF COMMERCE Box 525 DeSoto County Florida welcomes YOU Now spending over $1 ,000,000 on Highways Offers best OPPORTUNITIES FOR INVESTMENT AND GAINING LIVELIHOOD. Fertile Soil--Good Water-Excellent Transportation Facilities. Fine Schools and Churches Products Grown: Citrus Fruits---Grapes-Bananas-Blackberries-Tomatoes and Other Truck and Farm Crops For Information, Write De Soto County Chamber of Commerce Arcadia, Florida 109

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II Florida's Advertising Typographers Printing--Suniland Packing House News Telephone Directories Tourist News Chamber of Commerce Booklets Publication and Color Booklet work for many of ]lorida's master developments Tourist News Press St. Petersburg Florida "The Sunshine City of the Sunshine State" 16 . II llO I have sailed 'cross lake and ocean, Drifting 'long their peaceful shore, But there's one place-how I love it-It's the state that I adore. Chorus: Take me back to "Suniland," amidst the palms, Where maids of rarest beauty add to its charms; Where the trees in stately splendor Lift their heads in proud surrender To that Glorious "Suniland" In the Vale of Palms. * E. S. Barton, Cedar Keys, Florida submits: Suniland Ia Calling There's a land where all is sunshine, Palm trees, rivers grand, I hear again its waters calling, Calling to that fairyland. Moonlight, stars bright, cities by the murmuring sea, Come and get the inspiration, and contented be There's no place that you'll like so, wheresoe'r you goSo, it's time to drift down to the land of flowers, Where ocean breezes blow Chorus: Gliding down some winding river, holding to your sweetheart's ha11d, You will find your heart's d esire, when you reach this Suniland ; Florida is come and join the happy band, Come quick, you'll stick-when you get to Suniland * R. E. Randall, Tampa, Florida, submits: Suniland I long to be in Suniland with a girl lik e you, On the gold e n sand, I'll hold your hand, Where the sky is always blue In the land of flowers, we'll spend the hours, And good times there will be galore; Down in dear old Suniland, the spot that I adore Chorus: Suniland-Summerland, a paradise of thrills; Suniland-Honeyland, full of lakes and hills; Suniland-Chummyland, that's the place to play; Suniland-Funnyland, where winter is lik e May. ORANGE JUICE FOR BABIES Bottle babies should have their milk supplemented by orange juice, beginning at the age of one month, is the opinion of Dr. Victor C. Vaughan, nationally known writer on health subjects "An infant taking its nourishment from the breast of a properly fed, well-nourish ed, healthy mother, needs no extra anticorbutic food," says Dr. Vaughan. "But the child fed on cow's milk should have orange juice. When this can not be obtained, strained canned tomatoes will do." At the age of one month, on e teaspoonful of orange juice diluted with wate r and sweetened with sugar, should be given daily, and the amount should b e gradually increased until at three months of age the child receives two tablespoonsfuls daily. If the child regurgitates the orange juice, it may l;>e rendered slightly less alkaline b y the addition either of lime or sodium corabonate.

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Loyal Floridians and the Visitors Who EXPECT to Reside Here Make Your Friends KNOW Florida As You KNOW IT! by Sending Them a Year s Subscription to THE MAGAZINE OF FLORIDA An attra ctive card bearing yo ur name as the giver will be sent to each person for u;hom yo u subscribe Subscription Price One Dollar a Year ----------------------------------------SUNILAND MAGAZINE, 301-9 W arner Bldg., Tampa, Florida: Enclosed is $ _________________ __________ _fo r w hi c h pleas e s e n d S UN IL AND to the f ollowin g addres ses and a card bea rin g m y greeti n gs to them : Name ...... ........ ----------------------------------------------------------------------------------Street ______ __ __ ..... ... .. ____ ..... . ____ ___ ...... --....... ----. . ---......... ---..... ____ ------Town and State ............... -----------------------------------------------------------------lll

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112 COUNTRY CLUB ESTATES PALMETTO'S PREMIER SUBDIVISION and one of the prettiest suburban developments on the West Coast. Adjoins the new 18-hole course and located on Bayshore Road to Tampa. For Information, Call on B E N F. W A D E-R e a 1 E s t a t e PALMETTO -FLORIDA EASY Vacuul11l ERectric 'WASHER St. Petersburg Se e it demon strated at The South Florida Fair at Tampa. Booth "32" Thornton Building. Make wash day "Easy" day. Washes by air pressure and suction, con c eded to be the best known principle for .vashing. Does it clean. Ask those who ll5!5}1se it, they are the best advertisers we '\1i : 1ave. Some of the special features are, Automatic cutout switch, Gas burner, Tank of solid copper, Swinging wringer, (four positions) Simplicity for cleaning, all gear driv en-no belts to stretch, and Standard Motor. It is a blue ribbon machine. A warded first prize at the Panama Exposition. Sold by A. M. lBA YLEY 913-7th Avenue North Phone 724-LL Florida "MIAMI'S ONLY EXCLUSIVE RENTING AGENCY." We are specialists in rentals, and have or can get anything you want-Resi dences, Apartments, Offic es, Stores or Farms. Tell Us What You WantCall, write, wire, or phone. MIAMI RENTING COMPANY, Miami, Fla. J H. Wi enges, Manager 214 Hahn Bldg. Phone 8249 Union Transfer and Storage Co. T. F. Grace and Son Moving-Packing-Storage Office at Union Station Phone 4464 Tampa, Florida The Florida Home (Continued from page 80) for each pound of peeled fruit plus shred ded peel. Boil until jellying point is reached. Pour marmalade into hot glasses and, if necessary, stir the peel again be fore the jelly sets. Amber Grapefruit Marmalade The "amber" marmalade known all over this continent and in England, is made with one grapefruit, one orange and one lemon. (Use Florida lemons whenever possibl e for flavor and quantity of juice). Slice very thin, rejecting only seeds and cores then m easure and add three times as much water as fruit. Let stand overnight in an earthenware vessel and in the morning boil for t e n minutes only. Let stand till the next morning and again bring to a boil adding pint for pint of sugar. Boil rapidly but do not stir meantime as it will break the strips. This will make a dozen or more glasses of marmalade. Grapefruit Preserves. (Bul. No. 42; Fla. State College for Wome n. Home D e m. Div.) Select bright fruit with thick peel, wash carefully, using a brush to remove stains or deposits from peel. Cut peel into stri p s or shapes. To 1 pound of fruit add 2 pints of water and 2 slices of lemon 1-8 inches thick. Boil 15 minutes, change water and boil again. Repeat process as often a s necessary to remove as much of the bitter from peel as desired. Remove peel and lemon from the water and drop them into a boiling syrup made by adding 3-4 pounds of sugar to 1 pint of water for each pound of peel take n and boiling until the sugar is dissolved. After the peel is added boil until the peel is transparent and the sugar sufficiently heavy Crystallized Grapefruit Peel (Quick Method) (Bul. No. 42, Fla. State Col. for Women Home Dem. Div.) One pound grapefruit peel, six ounces water and one and one-half pounds sugar. Preparation of peel: Select bright frui t with a thick peel. Wash carefully. Grate lightly on an ordinary grater to break the oil cells. Cut the peel in quarters and remove from the fruit and weigh. Cut this peel into strips that are 1-4 to 1-2 inch in width; or cut into small shapes. Place in a saucepan of water and for each quart of peel taken add three pints of cold water. Boil 10 minutes and pour off the water. Repeat three times or until as much of the bitter flavor is removed as is desired. Dry the peel between folds of cloth, pressing gently. Method: For each pound of peel used add one and one-half pounds of sugar to si x ounces of water. Bring to a boil and cook until the sugar is dissolved. Add the pre pared peel and boil until the syrup is ab sorbed. Remove immediately from the fire and roll the fruit in granulated or pow dered sugar. Finishing Point: If cooking is continued for too long a period of time and evapora tion carried too far, the product will be hard and unattractive. The po ;nt at which the product shall be finished may be d e t ermined by rolling a piece of the fruit whe n it has become transparent, in granu lated s ug-ar. If after a few minutes the fruit stiffens enough to retain its shape it is sufficiently cooked. A strip of the peel is preferred to the small shapes in making this test. If it is desired to give a variety in ap pearance to the finished product, the pee l mav b e cut into small attractive shapes. before being boiled. Vegetable coloring mav b e added to the syrup in which thP neel is crys talliz ed Mint. ging-er or oth, ... flavoring mav b e blended with the grape fruit flavor by adding to the syrup.

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A Home in the Hills In the celebrated scenic Highlands of Florida you can have a delightful home at moderate cost on picturesque LAKE CALOOSA IN BABSON PARK se l ected by the world famed statistician, Roger W. Babson, for a mode l city of homes. Nearby is t h e exclusive Mountain Lake Park, the Winter Home of Edward W. Bok, August Heckscher, E. T. Bedford, Cyrus H. K. Curtis and other men of large affairs. The Highland section IS paramount in the State of F l orida for picturesque charm as well as the utmost in elevation. Let us send you our booklet with a description and pictures of this unique section, or better still, call a t ou r office. The Babson Park Improvement Company Stephenson Realty Co., Sales Agents Dept. B Princess Martha Hotel Building St. Petersburg, Florida 11 3

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114 A GOOD BUILDING DESERVES GOOD PAINTING You provide the good building and we will paint it properly with the best of material. Spanish tinting, two tone work, blending, and especially fine work of all kinds are given proper care by our skilled workmen. For fourtee n years our name has been famous for quick, satisfactory work, at the right price. A free estimate given on your build ings. Equipped for large contracts or any special work any place in Florida. Write or call C. FRED BATES 1917 N. B. St. Phone 84-101 Tampa, Florida DOUBLE FRONTAGE One Mile Atlantic Ocean One Mile Indian River Lies 3% Miles South of Cocoa Beach Casino This 125 Acres is a wonder ful development tract. No finer Beach can be found on the Atlantic Coast. Every acre lies high and dry. This is a high class property and priced right for quick sa le. If you want something un usually good WIRE FOR DETAILS Bland & Driggers Ocean Front Specialists Ft. Lauderdale Florida STEAMSHIP TICKETS Europe-California-West lndiea A. L. ERICKSON, Agent 516 Central Avenue St. Petersburg, Fla. Florida Leads in Building Continued from page 70) prove m ent line, that the city's building pro gram in 1925 will easily reach $20,000,000. There are some who say this figure i s a conservative estimate. These place the 1925 program as soaring to $3 0,0 u 0 ,0 00 or more. Neither of these estimates are to be judge d too quick l y. There are figures that will substantiate them. Building and im provement projects already assur ed or con t emplated-and these aside from the rou tine hom e building and smaller home and business house improvements-total nearly $20, 000,000 alone for 1925. In Tampa, 192 4 was marked by a year of great activity and a continuance and in crease on the part of the public in Tampa's prosperity. The city had a great year in real estate, in business and there was much "new" and outside money in vested here. In the 1925 forecast it is we ll to remem ber that if this outside money does not go into h omes, it will go into g reat apartment houses, hotels, office and other business buildings, theatres, garages and stores. The result will b e the absorption of a vast amount of property which at the present time is available for improvement. Big business will naturally follow this activity. There will develop an eve n greater d emand than eve r heretofore for r e siden tial and business quarters. More homes and apartment houses will b e n eeded in the city and suburbs and well located busi n ess space will be at a premium. Some there are who will anticipate this deve lopm ent-those who have glimpsed the change in Tampa from the town class into the big city class-they will reap their pro fits from the first. They will go through the active period with business getting big ger and bigger. Others will follow and there will be still others who will wait until the "big" opportunity has passed. A s ide from the assured busines s pros perity of the present and the bright out look ahead, there are big improvement fac tors, either assured, or seriously contem plated h e re, which will easily boo s t the 1925 p eak of prosperity to a startling re cord-breaking year. It requires no great effort nor investiga tion to list improvement projects which will run building and construction improvement w 'ork for Tampa and immediate sections to $20 000,000 or more for the year 1925. These projects, briefly listed b e low, do not by any means include many big im provements under way and under con sideration. They do include however, mil lions of dollars worth of already assured expenditures. The Tampa Terrace 14story hote l at Florida avenue and Lafayette s t r e e t: Tampa Tribune 12stories, new c o u r t house, new county jail, municipal auditor ium, new Consolidated Amusement com pany theatre ; Val M. Antouno, 16-story l 1uildi-ng. Pight or tenstorv FirFt Nationa l bank building ; 10-story Mabry-Hall build ing at Franklin and Lafayette streets; 10 or more story Bank of Commerce build ing at Franklin and Lafayette streets; and the expenditures of millions in new apart ment houses. The above are a few of the projects looming for 1 925. Add to these the mil lions of dollars being spent in Beach Park, Davi s I slands, Bel-Mar, M aryland Manor, Parkland Estates, Templ e Terrace. Sunset Park, Vi rginia Park, and along M emoria l Highway, Hill sborough river-front and num e ious other sections, all of which it i s im oossible to list h ere and you can gather an ;dea of the tremendous building activity ) eing carried on. 400 ACRES F o u r Hundred Acres beautiful Gulf water Frontage adjoining a M i 11 i o n Dollar Subdivision in Pinellas County. Biggest Bargain ever offered for quick sale. Only Five Hundred Dollars per acre. You will have to act quick on this. Wire for further informa tion. R. K. Brandon Realty Company Clearwater, Florida Graham Islands In the Gulf Crystal River, Florida Lovely Tropical islands set like diamond clusters on the hand of a blushing bride encircled by the emerald blue waters of the won drous Mexico Gulf where fish game and oysters, with fertile soil. make living both economic and pleasant. I 0 to 40 acre lots. $500 to $2000. One-fourth cash, balance I 2 and 3 years. Write or wire deposit Graham Securities Co., Inc. Box 2503 Tampa, Florida See Mr. Cosgrove St. Peterburg Florida

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FIFTEEN ACRES In Tallahassee, "The Capitol City" Right up near the Heart of the City, only two blocks from the new Cherokee Hotel, and adjoining the most desirable neighborhood and residential section of Tallahassee on East College Street and Park Ave. Electricity, water, gas and sewerage through this property. Property values in Tallahassee have increased I 00% in the past two years. And with the proposed West Coast Railroad and pave 1 highways put through, will more than double in the next two years. Fifteen Thousand Dollars. One third d ::>wn; Balance in one and two years. Tallahassee Development Company Tallahassee, Florida Owners. Pemberton & Shout Packers and Shippers Fancy Boxes Oranges Grapefruit, Tangerines, Kumquats and Jellies Georgia PapersheU Pecans Phone 4752 20 3 Lafayette St. TAMPA, FLORIDA llS

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MORGAN RUNDEL Specializing in Properties of the highest class and so located that there can be no question as to their future increase in value or of their abilit y to produce the utmost in revenue. MORGAN RUNDEL G rand Central A venue and Boulevard TAMPA 116 EVERY SUNDAY Tamp a to St. Petersburg SOc Round Trip SOc ANNA MARIA On the Gulf $1 T rip-$1 00 BRADENTON $1.2S Round Trip $1.2S STEAMER LEAVES ADAMS DOCKS 306 Water St. 8:30 A. M ADAMS BOAT LINE 306 Water St. Phone 3922 And in addition to all this, consider the huge sums being spent for road and street construction, beautification work, thousands of homes home and business house im provements-then the outlook for 1925 is not a guess, but looms for what the fore cast indicates-A REALITY Doing Much for Florida Florida is getting some exceptionally fine publicity as a result of several large and attractive advertisements that are be ing published in northern papers at the expense of the Illinois Central Railroad. These advertisements present, in word and picture, many of the delights and pleasures to be found in Florida especially during the winter months when the rest of the World is locked in its fetters of ice. These advertisements are being published in the leading papers of some dozen or more WhJaotp&aaltripco f'Loridl?h '...,_dte ..-I be 'DO.,..Ioa thu tbomt-aadtbtre'ao ....... 1a thrwialer-tl.t'l .. w. wiD be P-1 co ain JOU full detail lbour: I triptoiDJpoDi laflorido. Ou bookloo, "Flodde" po&alftl.. Sad lor 1&. States, in the middle west, and it is esti mated are being read by more than twenty five millions of people. Such publicity can not help but have its effect upon the read ers and doubtless is turning many a traveler Florida-way during the present winter. While this advertising is of ines timable value to Florida, and the State, as a whole is largely benefitted, it muft not be believed that the Illinois Central is do ing this advertising from purely altruistic motives, for such of course could not be expected. Florida people should appre ciate, however, the fact that the directing heads of this great road have the vision and forward looking ability to see that their transportation system can prosper only as Florida prospers, and are there fore willing to do their part in develop ing this, the greatest of all States.

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Rugs Made Ne\V-No matter what kind of rugs you have or what kind of condition they are in, with our modern process of renovating, we will make them the same as new, restoring their original colors, etc. We specialize on this kind of work for private homes, hotels, office bldgs. etc. There is tno use in throwing your old rugs and carpets away, and there is tOO use in lettirtg them look worn, dingy and faded. We make new rugs out of such, daily. Contracts Taken Anywhere in Fla. No matter what town in Florida you live in, write or wire us and we will have a man come to you and give you an estimate on your work. We contract for business all over the state. Our service is supreme. A fleet of trucks and courteous drivers always at your service. Dyeing Department Most Modern Our dyeing department is unexcelled by any i n the whole wide world. The man that dyes your fine garments is the man that has done such for the royal families in Europe. Yes, he is nothing more than a ten thousand dollar a year man, and he has pleased kings -and queens, so he can also please you. He can dye the colors of the rainbow in any kind of goods in such a way nothing but an artist COULD do. All Work Guaranteed--Your Satisfaction Assured Don' t be afraid to send your very finest garments to us. We guarantee all of our work, and assure you of your satisfaction. Our closed trucks will accomm'odate your belongings from and to our plant. Mail orders also a specialty. ----"" .. -"The Largest And Best Equipped Plant In Fla." AUREOLE MFG. CO., Inc. TAMPA, FLORIDA AUREOLE AND V ALETERIA SERVICE 117

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HOLLYWOOD By-the-Sea Located seventeen miles North of Miami and fifty miles South of West Palm Beach, fronting for five miles on the Atlantic Ocean, Hollywood-bythe-Sea is rapidly developing into a beautifully attractive Home Cityzoned, restricted, paved, electrified, tropically planted, with every necessity and convenience of the modern city provided. In Every Large Development Resales Are Available This is but natural. Occa sionally unavoidable necessities compel a property owner to offer his holdings at a bargain. To protect legitimate investors and home-seekers the Re-Sale Department was established and is at your service. This being the Official Resale Department of Hollywood properties we have the most accurate information in regard to available locations and values. Write us frankly your wants and we will tell you just as frankly what we have. Literature on Request Hollywood Investment Co. Official Resale Department I. N. BEERY, JR. Sales Manaeer Hollywood, Florida. 118 Florida Invites You The Florida developm ent board has i s sued an instructive and helpful folder under the title here used in which are set forth :;orne valuable facts and information in r e gard to the workings of the recently ratified anti-income and inheritance tax amendment to the state constitution and some things connected therewith. It says: Florida invites you-avoid double taxa tion by becoming one of h e r citizens.. The p e ople of Florida recently adopted by an overwhelming majority the following amendment to Article LX of the constitution of the state of Florida: "Sec. 11. No tax upon inheritances or upon the income of residents or citizens of this state shall be levied by the state of Florida, or under its authority, and there shall be exempt from taxation to the head of a family residing in this state, house hold goods and personal effects to the value of five hundred dollars." Eleven states levy state income taxes. Forty-six states levy estate or inheritance taxes. Florida is the only state which has take n definite steps to prohibit the levying of both. Elimination of filing income tax r eports or estate r eports to Florida. Possibility pf litigation in settling estates greatly red_uce d. Valuable and sentimental papers can be placed in a safety d e po sit box in a Florida institution and not be subject to espionage by state officials. Varied recreation, including motoring, yachting, swimming, golfing, fishing, hunting, etc. Mild climate both winter and summer. Municipal and county bonds. Mortgages well secured on improved property. Hotels, apartment houses business block s and real estate. Farming and fruit growing, manufac turing and other business enterprises. The Florida constitution provides that: "No tax upon inheritance or upon in come of any residents or citizens of this state shall be levi e d by the state of Florida or under its authority." To constitute a new residence, two things are indispensable: residence in the new locality and intention to remain there. This necessarily presuppos es a definite abandonment of the former residence in another state. The circumstances u sually relied upon to establish such new residences are: ( 1) Establishing and maintaining a home in Florida in which the resident and his family live, and where they stay at least a considerable portion of the year. (2) Declarations of r es idence, such as letterh eads, signatures on hotel r eg isters, change of church and lodge membership, recitals in will s deeds, etc. (3) Having a place of business in Florida. ( 4) Paying poll taxes and personal taxes, if any, to Florida officials. ( 5) Registration for and voting in primaries and elections in Florida. ( 6) Reporting and paying federal income taxes through the proper office in Florida. It is also suggeste d that the new r es id ent keep his bonds, mortgages, notes and other securities within the state of Florida. "; .l of thes e circumstances are not essential in every case, but the facts must at least b e such as to evince clear and positive intention in good faith to become a permanent resident of Florida to the ex clusion of any other state. In case of controversy a change of legal r esidence from one state to another must be established affirmatively by facts susceptible of proof, and not m erely by declarations of intention. It is ess ential to terminate previous 2 7,000 Acres 12 MILES FROM OKEECHOBEE --P.&S.---This is an acreage buy of r eal value. The fact that it adjoins the big Cur t is-Bright development is evidence of that. There 1s a pros p ect of finding oil-a well is being sunk on the property. The land is fin e prairie, muck and hammock-part r equires d rainage, and drainage district is organized. The price is right and will be furnished on application to p ersons interested. --P.&S.---For full particulars write or wire, or better, come and see Pierce & Stevenson Wholesale Lands Exclusively 307 First National Bank Building MIAMI, FLORIDA Winter Haven, Fla. "City of 100 Lakes" Where Winter is always Springtime We Have Water-frontage, acreage in small or large tracts for d ev elopm ent purpose Homes -home -sit es business properties and groves-I BELIEVE IN Fl LIVE IN a SELL W. A. GATES WINTER HAVEN, FLORIDA

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&.nR GAMES It Seems That Wherever There Are Bo ys, There Are Gangs EVERY conscientious citizen knows the danger and the signs -t h e whispered secrets, the loose talk, t h e l a c k of respect, the smell of cigarettes. This unruly spirit will run through a group of children like wildfire, infecting even the younger children -both girls and boys. It is a significant fact that cities best equipped with Everwear Playground Apparatus are most free from the Gang Menace. Games and play take the p lace of gangs. The naturai, pent-up energies of healthy, adventuresome boys are directed into legitimat e channels. Play-such as the Everwear Apparatus makes possible-brings children into the schoolroom and home, pulses strengthened, breathing deepened, eager-eyed. They are ready. With games, the necessity for the Gang passes away. Boys forget their rowdy plots in the zest of play. There is less trouble with discipline, fewer cases of delinquency, better school work, happier home relations-and all this, simply because ""the Game W e w ill be g l a d to send o n your request, a c opy of the fine Everwear on Steel Playground Appa r a tus IS Stronger than the Gang.'; fif ty-two-page Catalo g : KING FENCE COMPANY P.O. BOX Z903 TAMPA, F LORIDA : WHITE 0 LAUNDRY 1110-16 Tampa S t. TAMPA, FLA. We Strive t o Do t he I mpossiblePLEAS E EVERYONE" Phon e 4 567 2343 119

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Beautify Your Lawn or Beach With a LARGE GARDEN OR BEACH UMBRELLA We now have a complete line in 6, 7 and 8 ft. spreads, in various pleasing colors. Nothing else l ends such a touch of attractiveness to a place as one of these decorative umbrellas. You will be surprised at the low prices. MAAS BROTHERS ACREAGE INVESTMENTS 80,000 acres in West Florida; &'OOd soil, very little waste land; hard surfaced roads through tract. This is a wonderful buy to keep for ad vance. Price, $3.60 an acre; terms. 85,000 acres in middle West Florida; good &'eneral farm land with very little waste; near well developed section of state. Price, $6.60 an acre; terms. This is ready for develol> ment now. 33,000 acres in South Florida; well lo cated; near railroad and paved high way. Price, $10.00 an acre; terms. 145,000 acres South Florida with 300 mil lion feet of virgi n pine. Land worth mone7 and timber thrown in for good measure. Price, $20.00 an acre: terms. 19,000 acres in Sumter County; good agri cultural soil. also Eeneral farming. Some bes t truck farms in state adjoins this property. Price, $10.00 an acre; terms. 17,000 acres in Levy and Citrus Counties; cood general farming soil; well lo cated as to railroads. Price, $6.00 an acre. 28,600 acres in Leon and Wakulla Coun ties; good farming land; very little waste. Price, $5.00 an acre. J. F. S T E B B I N S P. 0. Box 2945 Tampa, Florida "Larce Tracts and Timber Land My Specialty" A Florida Development Engineering Service Now a Reality UNDL!:Y HEIMB.URCER, B. S., ACRI. M. S. Box 226 Tampa, Florida Backed by 15 years of ouceessful Florida field axperianea and oupported by a stalf of specialist& wa are qualified to meet the development demand and handle all Florida problema pertainin&' to the land and ita products. Consnltin.r and advisory aarvieea In all a&'ricultural and horticultural branchee. Soil aurve:ra, land Inspections, reports and appraiaala. 120 residence in another state before a new residence can be established in Florida. If the evidence is equivocal, the courts are inclined to hold that there has been no change of residence. Other circumstances than the foregoing might be controlling in any specific case. Careful and prudent persons will doubtless consult a competent lawye r b efore r eaching the conclusion that they have done everything necessary to terminate their r es id ence in the state in which they formerly lived and to acquire a legal residence in Florida in such manne r as to secure the benefit of the Florida constitution. Florida-"All the year." Wonderful winters-Delightful summers. FLORIDA WORMS MADE SILK FOR FLAG IN 1885 Suggestions that recently have been made as to the possibilities of silk production in Florida have brought to light the fact that silk spun from Florida silkworms went into the making of the state flag presented to Gov ernor Edward A. Perry on his inauguration in 1885. "It was a demonstration that the silk worm would thrive in the climate of Flor ida, d eclared Mrs. Jane Brevard Darby, granddaughter of Richard Keith Call, a t erritorial governor, and one of the little girl s who participated in the flag's presentat ion to Governor Perry. "My aunt, Mrs. Elle n Call Long, a daughter of General Call, sponsored the cultivation of the silk worms and urged the planting of mulberry trees throughout the state. "Marquis de Lafayette recognized in Florida a climate similar to that of Southern France and it was his dream to bring silk cultivation to the r egion about Tallahassee. Nothing constructive was done, however, and it was revived following the Civil War. My aunt spent much of her time in Washington in the late 70's and early 80's and from there sent silkworms to many friends in Florida with careful directions as to feeding. Later, the cocoons were all assembled and the state flag spun. It was formally presented to the governor by a group of little girls dressed as cities of Florida." It is believed that the revival of silkworm culture, now being c arried on in this state in a number of places, will eventually become an important phase of Florida's resources, once an adequate development of mulberry trees is brought about. Prize Winners of Cover Tide Contest (Continue d from Page 82.) Contest Editor, care of Suniland Magazine. This avoids unnecessary opening of envelopes by someone other than the Contest Editor. Always use a typewriter when possible and regular size typewriter paper. This will avoid difficulty in reading some folks handwriting and uniform typewriter paper is easier to handle and prepare for the judges. Do not a s k the contest editor to deduct ten cents in stamps from the prize money to register the letter containing the prize. He hasn't time to think of and take care of such details as this. Do not write letters to the contest editor in submitting titles, contest letters etc., regarding he contest. They are absolutely unnecessary and are only an annoyance. What Job Miaaed Job never had to wait in a barber shop for Mrs. Job to have her hair bobbed, and he never had to wait for the evening paper while she figured out a cross-word puzzle, and he never stood in front of a water hazard and drove 13 balls in succession right into the middle of the lake. Job had a cinch. Your Town Needs A Band We are experts in equipping and organizing brass bands. Can fully equip a band and furnish instructor and leader. Every progres sive town should have a band. Write for catalogues and full particulan. M. L. PRICE MUSIC CO. Diatribatora for C. G. Cotta Band lnatramanta Tampa, Florida "0 U R A M E R I C A" A set of 8 0 cards, 4,000 historical and g eographical facts of our states and peninsular possessions. Biographical sketch of ur Presidents. Arranged to play 25 games by entire family. Sent postpaid, $1.00. MRS. ADA COW AN KENDRICK 141 N. E. 2nd St. Miami, Fla. ACREAGE That is my SPECIALTY-Anywhere on Pinellas Peninsula. I know the County. F. DREW LEWIS, Clearwater, Florida Home Seekers Agent Write 01' Wla'a Yoar 'WIUita @ PERSONAL SERYICE Mr. J. F. Q. Smltb Phone 85-506 Bayshore Boulevard TAMP A, FLORIDA MORAN'S CAFE The Place to Eat "Next to Home" Good Coffee 806 Franklin Street Tampa, Florida

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Modernize Your Home With Light, Heat, Gas, Refrigeration You can enjoy all the benefits of a modern city home and live wherever it suits your fancy. We heat, light and refrigerate your home and give you gas for cooking. We bring the city right into your country home, giving you comforts you never dreamed of a few years ago. Cook with gas, light with electricity. heat with oil and refrigerate with electricity, all at a cost less than the city man pays for like conveniences. Kleen-Heet Oil Burners A complete oil burning heating system for the home, office or factory. Entirely automatic. Burns the cheaper fuel oils. Can be adapted to your present furnace or we will install a complete heating unit. Oil tank buried outside-there is no danger. Approved by the Insurance Underwriters. Does away entirely with coal and its dirt and labor. Clark's Gas Producer Produces gas from gasoline supplied from a tank buried in the ground. Is much cleaner and quicker than natural or artificial gas. Costs about 60 cents a thousand feet. No danger. Does not increase fire insurance. No smoke, dirt or odor of any kind. Gas will not asphyxiate you. The Kohler Electric Light Plant Turn on a switch and get an abundance of light or power from the Kohler Automatic. No storage batteries-light and power comes from generator direct connected to engine. Engine starts the instant current is turned on-stops when turned off. All automatic. A wonderfully fine piece of machinery, capable of serving you well for years. 1 1 0 volt D. C. current. Automatic Electric Refrigeration A complete, automatic refrigerator that replaces the melting-cake-of-ice method with all its attendent muss, bother and uncertainty. Pro vides uniformly dry, correct temperature as well as table ice and frozen dainties. Cost'! less to operate than you pay for ice. Connects with home lighting circuit. No plumbing to do. Refrigerator boxes built and complete full automatic refrigerating systems installed in hotels, restaurants. markets, groceries, drug stores, ice cream parlors, etc. Write us and we will furnish you full particulars without obligation, or see our nearest branch manager. SKINNER SKINNER. MACHINERY COMPANY 110 E. Lafayette Street TAMP A, FLORIPA Branches at St. Petersburg, Miami, and Lakeland, Florida 121

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by their FRUITS you will know BUCKEYE TREES In buying citrus trees today, don't b e m is l e d by s o-called gain s. Look a t least fiv e years into the fu ture and consi d e r what prices your fruit will t h e n bri n g. When y o u get Buckeye Trees you are getting trees o f known parentage. A lway s t rue to name. Always well-rooted, sturdy, vigo rous. A lways yielding superior, higherp r iced fruit Remember, our 44 years exper ience means high qua l ity, econom ical production a n d reason a ble p rices. Buckeye Nur ser i e s Inc. 8 1 8 Citrus Exchange Bldg. T a mp a Flori d a N u rseries : Winter H a ven O rlando Offi ce: 705 Orlan do B a n k and Trus t Co Bld g ACADOS The safest and surest I n v es tment in a going concern in Miami, combined with the probability of the largest yearly returns on your investment. Ask us to .send you fre e booklet giv ing details in full-and remember, we can prove every statement we make. Write at once W. JACKSON 209 Fla gler Arcade M ia mi F l a JOIN THE CROWDS Subscribe for Suniland 1 781 NEW S u b scripti o ns rece i ved las t week 122 KING H AAKO N OF NORWAY DU:JS FLORIDIA N KNIGHT A ND BESTOW S D E COR ATION Nineteen y ears ago, when Norway and Swe den, the two northern European king dom s split, Eric Alexander Zeilu s of Pen sacola, was appointe d vice consul for the Norwegian government at the port of P e n sacola, and h e has hel d that position with distinct honor continuously. And King Haakon of Norway has among the first to recognize this long and honorable service. That recognition has been shown recently, when Captain Zeilu s following the receipt of a letter from Chris tian Mikkelsen, the king's secretary o i state, or a man holding a po sition in Nor way similar to that h eld by C. E. Hughes at Washington. This letter recited that His Majesty King Haakon had taken official note oi the fact that the Pensacola man name d had for the pas t nearly twenty years represented the Norwegian government with honor at Pensacola, and that t h e serv ice thus given was highly appreciated. As a mark of appreciation from the king, it was announce d that the order of St. Orlas had been conferre d, and that a jewel, carrying out these plans, had been for warded by r egistered mail. This insignia of decoration was received recently by Captain Z e ilus, and he prizes it very highly, for it is a di stinction possessed by few in this country, and pos sibly the on l y one in the southern ports. Captain Zeilus has for more than thirty years r epresente d the government of Hol land at Pens acola, and it would not b e surprising if the European government, through Queen Wilhelmina, should d e cide to extend a decoration to the Pens acola man. H ARDROAD BASE S MADE O F FOSS J LS Few persons realize as they glide smoothly over the splendid hard-surfaced roads o f Florida that the limerock composing the bases of the largest proportion of the state's highways is made up largely of min ute fossils that are, according to geologists, millions of years old. The Ocala limestone, for example, which is so extensively used for road surf11ci11g throughout the state, is composed of myri ads of microscopic foss ils, according t o Herman Gunter, state geologist. These fossils are beautiully shaped and excellently preserved little shells classed as Foramini fera. In addition there are many large r shells which make up the bulk of the deposit. These microscopic fossils serve as an mdPx to the geologic age of this limestone, and specialists studying them have placed the Ocala lim estone in the Eocent time division. This is the oldest limestone e x posed in Florida. To express its age a s computed by the geologists, r equires at leas t seven figures. There are almost unlimited deposits of limestone of different types in Florida, the quantity being almo s t inexhaustible, or suf ficient to construct roads enough to give every county in the state a complete sy s t e m of both first and secondary highways. Next after the Ocala deposits the Marianna limestone which is typically e x pos e d in western Florida. This particular formation does not have as great an ex tent in area or is as varied in its fossil content, but is a limestone well adapted to road construction, as well as b eing an ex cellent building material. There are also large deposits to which the term Chatta hoochee has been given, taken from the typical exposure along the river of that name. Other limestones of good quality are found in southeastern Florida, being known generally as the "Ojus Rock," in honor of the town where it is mined, and geologically as the Miami oolitic limestone. Townsite and Farm Tract -Near Tampa 29 miles north of Tampa on State Road No. 5 (Nebraska Avenue, ex t ended-the Tamiami Trail). I have for sale 14,500 acres of high, rolling Norfolk soil for $40 an acre There is 2 % miles of frontage on railroad and paved road -an ideal location for a Uniform soil, the g enuine Norfolk serie s, underlaid by clay-the b es t type of canteloupe and melon land. The real orange land. It will grow tomatoes, and is unexcelled for grape culture. No drainage necessary. Very little waste land-practically no palmetto -cheap to clear. It is the bes t tract I know of for a townsite and farm development. an acre $100,000 down. Lamar Rankin 916 C i t izens Bank B uil d i n g T A MP A FLORIDA If It Is In Florida We will buy or s ell it for you -:-Lots from $100 to $50,000 each -:Acreage from $5 to $5,000 per acre -: Houses from $1000 all the way up-: We buy, sell, or trade, in Flor:da -: We will consider Bonds; divid end or non-dividend stocks, on trades -: Turn your losses into profits-:-Write for our "Weekly Listings" :-Tell us what you w i sh to buy, give full description of what you have to s e ll or trade, either Real Estate or S e curities. PROPERTY OWNERS EXCHAN GE, 701 N. E 1st A ve ., Miami, Fla Owners: we have customers for large tracts of cheap acreage. What have you? FRED A LONG Contractors and Developers Equipment and Machinery 22 Laura St., Jack s o nvill e Fla.

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Food For Thought! MASTIEJR_ TJR,.llANGLE Time For Action! You will find everything that Florida has to offer i n THE MASTER TRIANGLE-and-The CENTER of it all is BITHLO THE CITY WITH A VISION While in Florida be sure to see BITHLO BAIRD & COUCH, Inc. Owners & Developers, Fifth Avenue BITHLO, FLORIDA CARSWELL & BAIRD Selling Agents 115 No. Orange Avenue ORLANDO, FLORIDA 123

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FENCES For Every Purpose Factory Representative For Cyclone Fence Everwear Playground Equipment Circle A Po,rtable Bleachers Let us give you an estimate on your fence, tennis court backstop, or knock-down bleachers. We will plan your playground and install your equipment. KING FENCE COMPANY P. 0. Box 2903 Tampa, Florida Everbrite Radiant Movable Heater Generates its own gas from Kerosene oil, burning 94 % air and 6 % oil. HEAT AS CLEAN AS SUNSHINE No Gasoline used, half teaspoon de natured alcohol used to generate. Heats four to six room house at cost of 1%c per hour. Operates in middle of room or in fire place. Duval, Nassua, Baker Columbia, Putnam, Flagler, Volusia, Seminole, Brevard counties contracted for; good agents wanted in other counties in Florida. Very liberal proposition to Agents. Wire, write or call on us HOUCHIN & TURNER, 823 Main Street, Jacksonville Factory representatives for States of Florida and Georgia. Grow Carman Grapes Cary Thornless Blackberries and Grow Rich Send for free copy of "Nursery News" John H. Wolf & Co. Fisher Bldg. DeLand, Fla. 124 HANDS AND HENS "We are in receipt of a letter from a gentleman who states that he is a northern man, visiting h ere, also that he likes south ern Florida and would like to locate here," says the Editor of the Tampa Times. "He adds that he has the cash to buy a five room home. But, he says, the part that sticks him is how he is to make a living after buying and paying for his home, as h e has only one hand and is 50 years old. Then he asks if we can tell him what to do, or what h e can do as a citizen of Florida. "First of all, let us say to this g entle man that he has come to the right place -to Florida. "We think we know just the thing in which yo u should engage, friend. Our s u g gestion is that you try poultry raising. "Th e r e is unquestionably money in this business The market is never overstock ed, s o the demand is always good, with pric es satisfactory. A one-handed man can engage in it as well as could a man with a dozen hands, or better-for we imagine that s o many hands would prove a hind rance to a man rather than a h e lp. "Florida is an ideal place for poultry ra1smg. One scarcely bas to do anything but g ive the chickens an opportunity to do for themselves. All the feed that is can be grown the year round, w1th little effort, and there is no problem of expensive housing and care to be met and solved, as is the case in less favored places. The fowls can run in the open throughout the year and can roost in the trees if need be, though it would of course be better to provid e some sort of a cheap shelter for the m. "Only a week or so ago we published an article, telling of a lady in this state who had made hundreds of dollars, from a brood of chickens which she owned and let run about the premises. The total was amazing, considering the expense and ef fort which she put into the enterprise. Very much better results are to b e expected where one makes poultry raising a business and gives to the chickens eve n a modicum of care and attention. "Unlike some places, Tampa does not furnish a market for poultry and eggs dur ing "the season" only. We are largely an industrial p e ople. Business goes on just the same here in summer as in winter, in spring as in fall. Our people are very preponderantly permanent -those who have regular work and draw regular sal aries. Most of them have homes and fam ilies and are constant purchasers of the things which w ould be produced on a poultry farm. "To us it seems that poultry in Florida, especially about Tampa, whe:rc a marke t can always be found, is one of the most inviting fields which anyone can en ter, regardless of the number of hands they may posses. For a person with one hand, as is the case with you, it looirul as a veritable godsend. "We may be mistaken about this, but we do not think so. Were we starting out upon a new line of endeavor we should consider v ery deliberately before we passed by poultry raising in Florida for almost any of the things of which we can think jus t now. We believe it is just exacily the thing for you. "Suppose you try it and see if you do not have cause to thank us that we directed your attention to it." Not Many Left Eighteen thousand vehicles crossed tne Gandy bridge the first week it was in opera tion. Out of that number two horse-drawn vehicles were in the number. We are justwondering where so many horses came from. 500 ACRES One Mile Below Bellview Development 3 miles waterfront, 60 feet above sea level, I 00 acres in beautiful grove. Undoubtedly the most beautiful piece of property in Florida. Ready for development. Geo. T. Pinder 511 Cleveland St. Clearwater, Fla. DR. J. C. SIKES Dental Specialist The best in Dentistry is none too good. Have your dental work done by a Specialist. It Costs No More WE MAKE TEETH THAT FIT AND STAY PUT. We use the beet material that money can buy. Telephone 74-667 Offices 202-4-6 Ferlita Bld2. Corner Franklin and Twiggs TAMP A, FLORIDA TAKE THE ELEVATOR PATENT and PROTECT Your Valuable Inventions and Register Your Trade Marks Prompt attention. Superior Service Lester L. Sargent, Patent and Trade Mark Attorney 524 Tenth Street, Washington, D. C. In writing to advertisers please men tion SUNIL:AN-D Magazine.

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SIZES OF INVESTMENTS We have properties to offer parties desiring to invest anywhel"e from $100 to $1,000,000 .. Our offerings include bustness property, apartments, acreage for subdivision, orange groves. farm lands, etc. The way is to write us how much you would be in positic.n to invest in cash and how much it would be practical for yoti to pay by the month, or the year. This infor mation will enable us to write you intelligently as to the particular property that wiJI conform to the size investment you wish to make. Would YOU like to know about the remarkable opportunities for investments m Real Estate m and around the rapidly growing City of TAMPA, FLORIDA Some Interesting Facts About Tampa Here are a few of the reawns for Tampa being such a remarkable city tod'ay, and they also indicate lhe soli d foundation upon which the Greater Tampa of the future is being rapidly built: First of all TAMPA is a stable, growing, year-rounJ city. Its industries and general business makes it a good -center. In addition to this, it has all the attractions that go to charm the tourist, or "winter visitor." It is this rare combination that insures unusual values in real estate. Tampa is the industrial center of South Florida. Tampa is the world'.s greatest Havana cigar produc ing center. More than 600,000,000 cigars are made in Tampa every year. In 1923 Tampa cigar manufacturers paid the United States government almost $5,000,000 for revenue stamps. Tampa exported more than 25,000,000 feet of lumbe:r;; in 1923. Tampa has 80 acres of public parks worth $2,000,000. The Tampa Clearance House reported $156,764,841.87 in clearances in Tampa in 1923. Tampa ships more phosphate than any other port in the world. A total of 1,031,346 long tons were shipped during 1923. Tampa ships 2,500 carloads of oranges, grapefruit and other fruits every year. The assessed value of private property in Tampa is close to $50,000 ,000. The aasessment is based on one third actual value. Tampa has a population of 124,000 and is growing fast. Tampa has doubled her population in the last four years. Tampa has 150 miles of permanently paved streets within the city hmits, and there are 40 0 miles of good road.s surrounding the city. Tampa is destined to be the metropolis of Florida. Tampa real estate is increasing in value by leaps and bounds. Tampa's weekly cash payroll is $7 00,000 or more than $35,000,000 a year. Tampa has plenty of money, plenty of opportunity, and a live-wire population. Lloyd--Skinner Realty Co. 108 East LaFayette Street TAMPA FLORIDA > * The following is a partial list of develcpments, achieve ments and plans: all of which have occurred, or will occur within this present year. We never knew any one city to accomplish as much in the same length of time. Can you not plainly see why all this development will result in increased real estate values; in which you can share? Tampa has passed a bond issue of $3,000,0 00 for still further improvements. Three beautiful bridges are to be immediately constructed across the Hillsboro River. One of the South'.s largest and finest auditoriums is to be constructed. Bayshore Boulevard, one of the world's most beautiful drives, is being lengthened several miles. Miles of additional paved streets, water and gas mains are under construction. Municipal dock.s and the estuary_ for deep sea-going vessels have been completed. A new short and direct line railroad from Tampa to Palm Beach and Miami has just been opened. Tamiami Trail, extending across state and through the Everglades, is almost completed. Gandy Bridge, which shortens the distance between Tampa and St. Petersburg from 60 to 18 miles, is open to the public. Funds are being raised for a new railroad to extend direct from Tampa to the Middle West. Building permits last year exceeded $6, 000,000 Numerous hotels and apartments are now being built. Plans are complete for e.stablishing a system of refrig-erated vessels to carry Florida fruit and vegetables direct from Tampa to various parts of this and other countries. Dev e lopm ent of three beautiful islands in Tampa Bay is unde r way. This alone is a $3,000, 000 project, not counting a million and a half dollar hotel to be built on one island. Numerous beautiful residential sections have been laid out and are rapidly being built up with handsome h o mes. I'VIAIL THIS COUPON Lloyd-Skinner Realty Company, 108 East LaFayette Street, Tampa, Florida. With the understanding that I will be placed under no obligations whatever, you may send me further information regarding real estate investments in Tampa. My name is ............... -------------------------------------------Street .... .................................................. ------__ City -----------------State ................... . * 125

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110,400 Acres On the East Coast of Florida The Rarest Bargain Ever Offered in Florida At Per Acre (Easiest Terms) The Dixie Highway runs through this beautiful piece of property, also the East Coast Railroad. It fronts on the water and there is not one foot of waste on entire tract. All wonderful fertile ing land. For an ment, speculation or velopment, this buy has n o competition. Act quick. CHAS. A. O'BERRY 215 E. Lafayette Street Tampa, F l o r ida 1 26 Heard i n T ampa Two n egroe s w e r e working on a job wh ere, the day b efore the r e had been three The absent one was a preacher as w e ll as a workman. The two present w e r e discu ssing the probable cause of the .ab s ence of the third. A f t e r som e guessmg, on e said to the othe r with an air of superior knowl e dge, "I know whar' he i.s; h e's down to your hou se with your wife right now." "He'd b ette r not b e d own to my ho u se with my wife", shoute d the other. "If I eve r k etch that nigge r d own to my house with my wife I'll run him-I'll run that nigge r just a s long a s h e can find any thing to ste p on * Bete Noir Tin Canne rs, with the i r gramophone s, Disturb me in no manner; But I do hate, both s oon and late, A darne d tin can pianne r. * FAUNA OF FLORIDA The Ant Oh! Land of Palms And oc ean blu e I have no qualm.s In praising you. B u t still ( N o joke M eant in i s chant) I wi s h you'd chok e That doggoned ant . H e s e v erywheres This plaguey elf; Upstairs d own stairs, On pantry shelf. You find him glue d To b a k e d fish fin, Or g etting stewe d In your gin. Still, though I'll hate Him all my days, One fact I'll state Much in hi s praise : Althoug h h e walks On pie s then sticks, H e n eve r talks State politics. * The Alligator The Alli gator s no great shakes For look s-he s f ull of creases; And ye t y ou mus t a dmit h e makes Some beautiful vali ses * T h is Also Must H a v e Happened in F l orid a Sh e-"I .showed fathe r the v e r se s you sent m e H e w a s pleased with them!" H e-"Indee d! What di d h e s a y?" She-"He sai d h e was d e li ghte d to find t h a t I was n t goin g to marry a po et!" Business Property Population January 1 2 6,500 Splendid retail store lo cation' on the corner o f Ashley and Hills boro A venues. One bloc k wes t of T ampa Street, one block south o f F o r -105x86 Feet $500 w i ll tie up property f o r thirty day s to allow for inv e s tigat i on. C a ll, Writ e or Wire P.EAL....ESTATE TAMP A, F LORID A

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520 Acres One Mile From City Limits This property has a age of 3500 feet on Brick Road. The adjoining property held at $1 500 per acre. This tract ripe at this time for VISion. Price $500 per acre. Terms Reasonable. For Particulars Apply Beckwith & Warren Company REALTORS "Established 1887" Fi r st National Bank Buildin g TAMPA, FLORIDA Man W a nts B u t L ittle and Poets W ant Leu There are many po ets in Florida for which fact Suniland can vouch and if anyone doubts it c ome in and watch the morning mail op e n ed mo s t any day. One of our Florida poets walked into an Orlando re.stuarant a few w ee ks ago and sat down wearily at the first available seat. A watchful waiter brought a glass of water, flicked a few crumbs from the table slammed down knife fork and spoon, took out pencil and orde r book and with an expectant look spake thusly with the speed that o n l y a waiter can u se : "Yessir. Ham an' eggs-;;tca k s-:5s h an' oysters-beef .stew-breaded chopspork an' b eans-French fried potatoescold slaw-sliced tomatoes-mixe d salad a pple, minc e an' cocoanut pie-tea, cof f ee buttermilk-. ". The p oet, growing more weary of eye, h eld up his hand. "Wait a minute, my friend," he said, "All I wish is an orange and a f e w kind words." * He Can But He Couldn' t House -to-hou sers are thicker than thieves in F lorida during the Winte r season for eve n they pre f e r Florida .sunshine to Northern snow and ice. The following incid ent we are told happened in Miami not long since : "Can I s ee the lady of the house?" asked the canvasser. "Yes, you can." W e ll, madam, I am selling a can opener which cannot b e beate n. It opens any can t hat can b e op ened with a can op ener and any can can b e opene d with this can op ener that can b e opened by any can opene r If you can show m e a can I can--" But the door had shut and h e could not. * Overheard at K issimmee "Some un sick at yo' house Mis Carter?" inquired Lila. "Ah seed de doctah's kyar eroun' dar yestidy. "It was for my brother, L ila." "Sho! What's he done got d e matter of 'im ?" "Nobody seems to know what the disease is. H e can eat and s leep as well as ever. H e stays out all day long on the veranda in the sun and seems as well as any on e but he can't d o any work at all." 'He c ain't--y o' says h e cain't work?" "Not a stroke." "Law, Mis Carter, d a t ain't no disea se what y o b roth' got. D
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. THE PUBLISHER'S PAGE SUNILAND will hold an interesting contest at its booths in the South Florida Fair at Tampa which com mences on February 3rd., and continues for two weeks. Thousands of corks will be placed in fifteen National Biscuit containers and all the contestant has to do is guess the correct number of corks in the entire fifteen boxe.s. It is a free for all game with no strings attached to it whatsoever. Anyone can get in it and the prizes will make it interesting. They include: An eight-day trip to Cuba with all expenses paid; a v a I u a b I e playground equipment set; a fifty dollar check; one dozen photos; a violin; a toilet set; seven pairs of silk hose; eight boxes of fruit; five boxes of cigars; seventy round -trip tickets to Bradenton and St. Petersburg; Three boxes of candy; one hundred passes to the Rialto Theatre, etc. There will b e one hundred prizes for the lucky guessers and we hope that every one of the three hundred thousand people it i.s said are to the Fair this year will take part in thts The names of the prize winners wtll b e announced in the March issu e of Suniland. * S UNILAND is breaking some circulation records and if people don't quit subscribing soon it is going to break The Pen insular Publishing Company to print enough copies to go around. Several thousand people were disappointed this month we could not start their subscrip tion wtth the current number, but we just haven't be e n able to supply the demand recently. Suniland is barely five months old and yet we now have a bona fide paid circulation of over thirty thousand. As someone remarked a few days ago we have de veloped quite a lusty infant and if growth continues at the present rate in a short while The Saturday Evening Post will look like a piker alongside of Suniland. We remarked last month that we fully anticipated an average of a thousand subscriptions a week during this month. We were wrong-we didn't guess high enough. For the week ending January 3, we received 1481 paid subscriptions; for the week ending January 10, 788; for the week ending January 17, 1211; for the week e nding January 24, 1781. A total of 5261 during the four weeks and a weekly average in paid subscriptions of 1315. Suni land a higher n ews-stand sale than any magazme or paper published in this State. The total news-stand sales for January being very close to 10,000 copies. W e present these figures, not boastfully, but because we thoroughly believe our readers are interested in the rapid progress we are making and because we deeply appreciate the great interest that is being taken in Suniland not only in Florida, but over the entire United States. This keen is making Suniland a better magazine every month. It is reflected in the results that advertisers are obtaining, and the advertisers in Suniland are giving us sufficient support to enable us to make it the kind of a magazine we want it to be. So we have a m erry-go-round: The sub scribers content the advertisers; the :tdver tisers content the publishers and the publishers content the subscribers and the circle is complete, each one being dependent upon the other. * IT took a carload of pape r and then some to print this issue of Suniland and on e of the printers figured that if the pages in this number were placed end on end they 128 W. K. H. Shafto, Circulation Manager of Suniland. To use his own words, Mr. Shafto was born and raise d in Matawan, Monmouth County, N e w Jersey, so lon g ago h e forgets he is a Yankee, having moved to Virginia some y ears ago Now he is n either Yankee nor Southerner, having become a full fledge d Floridian. During the recent war he was Federal Representative of The Selectiv e Draft in Virginia, following which he became Circulation Manage r of The Southern Planter at Richmond, Virginia. Mr. Shafto has been with The Peninsula Publishing Company since October, 1923. LETTER CONTEST Suniland Will Give the Following Prizes to Readers Who Submit the Best letters on "What I Like Best About This Issue of Suniland." Firat Prize --------------------$15.00 Second Prize --------------10.00 Third Prize -------------------5.00 Fourth to Thirteenth Prize 1.00 each Judges will be the Editors of Sunil and The Editors of Suniland are anxious to obtain an index to the feelings of readers regarding the class of reading matter being used. For this reason they are offering the above prizes for the best letters about this issue. From t hese letters they should be able to get some valuable ideas that will be helpful in planning future issues. Sugges tions for bettering the magazine and con .. structive criticism will be welcome d in the letters submitted. Contestants should be guided by the following rules: Type your letter if possible and use regular size typewriter paper. Be sure and place your name and address at the top of your letter. Letters must not contain over three hundred words exclusive of salutation and signature. The prize winners will be announced and t h e first three prize winning letters publis h e d in the March Suniland. This contest will cloponsible for the recent Fair held in Sarasota doesn't seem like the spirit we have heard boasted of so much in Sarasota lately and we honestly believe that Fair Managers not only in Sarasota but in other places make a grave mistake by not taking more interest in exhibitors who have something worthwitil e to show people and less to that class of schemers whose only idea in being at these Fairs at all is to give as little value a s pos sib l e for the money they receive. Barnum may have been right,-but not all the peo ple who attend our County and State Fairs go to them to be buncoed. There are a lot of intelligent people in the world who go to observe and learn and see something worthwhile. M ANY notables and nationally famom, men are wintering in Florida just now. The Editorial Department of Suniland is continuing its policy of obtaining stories regarding the interest and interests of these men in Florida and several valuable inter views and .stories regarding national cele brities are scheduled for future issues. When such men as Ford, Edison, Babson, Rockefeller, etc., own estates in Florida and spend their Winters here, it i.s evidence enough that Florida is the best place in the world in which to enjoy living. WE hope that every reade r ofSuniland will take an interest in our Song Contest. If we can obtain the kind of a song we are looking for it will result in no end of valuable publicity for Florida. The philosophy of the man who said: "Give me the writing of the songs of a people and I care not who writes their laws," ap plies in this connection. Florida needs a good song as much as it needs anything and when we can publish a song that a hundred million people will sing the amount of good that will rebound to Florida is al most unbelieveable. So if you haven't written your Suniland song yet, turn to page 72, read the rules get busy. If ' OU cannot write a song yourself, tell your ,.3' _. ;riting friends, musicians or a ut our contest and help us to obtam a song with real merit and catchy music

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FO G' < 0 All G o o d Road s L e ad to Okeechobee WEST OKEECHOBEE is an id e al, n e w townsit e, c r eate d b ecause of the growing bu,si n e ss demands already b eing f elt, of Lake Okee chobee Gardens and vicinity A great 200-foot parkway boulevard swee p s through it, from the transtate hi ghway to Eagl e Bay on Lake O kee chobee; plans have been complete d for a mod ern and attractive hotel, and for a charming, Spanish -type Country Club with sporty gol f course a coo l and inviting woods g ive,s the t own a park ; church and schoo l site s have b een s e l ecte d. A city of exceptional beauty and intrinsic prosperity is being born, and. yo_u are invite d to become a pro p erty-own e r m I t a t low, pre -d evelopment pri c es keech bee dens ON .the northern rim. of the great Okeec hobee wate r s in the of F londa", 31 to 33 fee t above sea-level end ow e d with the riches t s oil in the worl d and bowe:re d m a profu,ilion of semi-tropical. b e autY:, are Lake Okee chob ee Gar de n s Brought from their se clusiOn as part of vast So u t hern estates oy the amazing d e v elopments which have in .th e pas t f e w months transformed Okeechobee into the g r eat opengatew a y of southern F lorid a, throug h which pas,s a ll roads and r ailroa d s from t h e cities and ports of :the Eas t Coas t to those o f t h e We&t Lake Okeecl).obee will bt;com e the dentia l estate s d e luxe of Flprida 13 great m land empire Stretche d along-.picturesque streets and bou.l evards .surround in g the new tow n o f Wes t Oke e chobee, half acre lots restricte d to modern home constructiOn, and with the NYOU! > 1-i t" )' "t. ..... (\ I 0 () rn )> z By constitutional amendm ent, state income and inheritance taxes are perpetually pro h ibited in Florida. Thi3 i s attracting many w ealthy men and wome n a s p ermane n t residents, who are now investing fortunes in Florida and t h e Lake Okeechobee region. W e d o not penalize, but encourage, your prosperity s m a ll a n d fruitful f a r ms of the g r eat Winte r Garde n s adjoining here trul y i s t h e garde n spot for the home of yo u r h eart's desire. T h e completion of two t runk line railroads the new paved highway leading from Miami and Palm B each to T ampa a nr! St. P e t e r sburg-the s e and othe r empi r e-build in g d e v e lopments i ndicate an i mmed i a t e and continuous rise in valu es i n the Ok eechobee region. Our i n itia l price of $ 55 0 to $ 6 00 for resid e n t i a l lots, and .similarly lo w prices for business property and for small farms, constitute wha t w e firmly b e l i e v e to b e by far t h e b es t bargains avail able in Florida real e state W rite u s for our e asy p a ym ent pla n or v i sit .the d e v e lop m e n t for first-hand information. OKEEC H OBEE, F LORI D A DEVELOPERS OF LAKE OKEECHOBEE GARDENS MIAMI, FLORIDA W PALM BEACH, FL O RIDA

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FLO n f1 sit us this season \_ \1 ship us your car by boat or rail. We take r of freightHand a. .Justment:s. ave car ready on your arr.iv al.,. Lfave carwith us when you return We a.tte nd to all details fo-r ''-packard. s ervtce in South Florida. ---:=:


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