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Suniland [Magazine]

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-LEAD TO Florida's Most Strategic Investment Point Where six of Florida s most important high ways meet, in a colorfu, l setting of lakes, groves and hills. 250 feet above sea-level, Haines C ity is caressed summer and winter by geni I breezes. The hills an lakes of the vicini make possibl e a year 'round sport program in cluding hunting, riding. fishing. boating, bathing, tennis and golf. Added to the gifts which Nature h provided is an abundant supply of pure water. Haines City ill be the best paved city in the state when it present paving program, now under way, is completed. It will be I 00 per cent paved I ny undreds of thousands of dollars are now b i n expended on a great civic improvem n t program, which includes a new moder r ammar school with all upto-date feat te an extensive ystem of storm and sa itary sewers, a new City Hall. An eal city is in the making. HAl E S CITY The thousands of o f oxange and grapefruit groves for which Polk County is famous, r6vid selling of rare beauty, and are at'\ iJ;n ort n f c o r i n the economic life of the com y. Imperial Polk County is also notable fo having within its border such other impo tan cities as Lake land, Winter Haven, Bartow ke Wales, and Polk City,-all within a ew miles of Haines City, providing an endles ariety of motor drives over perfect roads. This strategic location, at the center of FlO' r ida's road system, and the junction qf e line of the Atlantic Coast Lne Railroad with two of its branches, has brought to Ha' e s City many distributing houses, three large frui and vegetable packing houses, a canning J?l nt, a fertilizer factory and a cigar .factory any new businesses have recently moved h r e a n d there are still splendid opportunities aw i ,t,ing those with foresight. Building i goi g on in truly wonder ful fashion. Th new Hotel Polk, a half million dolla,r tructure, will add to the beauty of the cit;y and aid in taking care the thousands who r coming to Haines The Haines City ou try Club, also un cle !COnstruction, Will inc eas the recreational life of the community. A o tly new theatre is u way. Two apartm t buildings, an office arcade, stores, church nd homes arc being rush d to completion. All who are looking for the ut t in Flor-ida oppo nities should ive Hain City care ful consideration. Str te 'cally looa ed, with the best o f transporta 'on f cilities, the cen ter of a rich and rapiCily d velopiog t rritory. 'tll Nature's varied gtfr a by the h nd of man, growing in a way im p ible to appreciate until you are in full possessi o of the facts, Haines City offers the ultimate a a place to live, do business and invest. Haines City is the Fastest Growing Community the State of Florida! .l PROFIT AND WELCOME A WAIJ: :YOU flranle Brqc5on Realtor


, ,\ f ( /1 I Now Comes The World's Largest Street Lighting Contract IN THE THE largest complete ornamental street lighting contract for development ever p laced in the world has been awarded to the Westing house Electric and Manufacturing Company for the illumination of Islands. This contract, which was placed through the Pierce Electric Company o f Tampa, provides for the installation of 1,500 complete lighting units $250,000, and gives to Davis Islands the distinction of having the most uni form street lighting system in the world. Installation will begin in the Hydt Park Section within thirty days and will be extended as rapidly as possiblt t h roughout the entire twenty-seven miles of paved streets on Davis Some idea of the si z e of this contract may be gain e d from the fact that the 1,500 ornamental li ghting units will re quire more than 300,000 f ee t -which if i n excess of fifty-five miles--of under ground Hazard Parkway cable, weighing 1pproximately 36 0 000 pounds. T e n > olid railway cars will be required to transport the cable alone The standardE complete will average in weight 8 00 pounds each or a total of 1,200,000 )ounds. Octagonal R eflectolux lighting units .viii b e u se d exclusively. The li ghting standards se l ecte d are of concrete, with bronze and aluminum lantern tops. The lights will be fourteten feet in h eight in r es iden ce units and along the boule vards they will be seventee n fee t The standards will b e place d cl ose together i n the busi n ess units to give a white way effect along all business stree t s In other sect i on s they will b e placed at in tervals to g ive correc t di stribution of lighting. W estinghouse Hollowspun standards of the .Sherida n de sign will b. u s ed exclusively on Davis Islands. Thes standards r esemble stone in appearanc and are unexce ll e d for durability, tough n ess and strength. Photographs o sample units already installe d near th Adm i nistration Building on the Islanil are shown in this advertisement. In no other cityor develo pment in th world i s there a street lighting systen of such uniformity and completeness a has b ee n provide d for through this cor 1 tract. Such utilitie s are but fitting fo > Davi s Islands, where $30,000,000 J being s p ent to produce a glorious se t ting for distinguished Southern Othe r features of the Island develop m ent will be of similar type-to c r eat. in the completed project one of Amer ica's mos t illu strious homP deve l op m ents. D.P. DAVIS PROPERTIES, TAMPA FLORIDA Branches Throughout Florida


2 Ahoy! What Kind ol a Boat Would You Like to Own? That's problematical-you 'II agree, and for that very reason we have equipped ourselves to serve you. From the very first our policy has always been to bring to Florida the very best products of the boat builder's craft that could be found. We do not deal in second-ha-nd pick-ups. Pride of our State prevents us. Beautiful water ways call for beautiful boats. For a long time people were satisfied with "just a lil' ol' boat"-but today things are different. Men of Affairs who should have known better long ago, have now "discovered" that in boating there is social, physical and mental enjoyment. They are asking for the best-and we are pleased to state that we can offer the widest selection of any d ealers in the State. A c t o n that first impulse, a n d tell u s what craft you like best We H aue It R. Stuart Murray POWER BOATS AND WATER CRAFT Mezzanine Hillsboro Hotel TAMPA, FLORIDA A F Raymond Marine W ays Fort Myers Gardner-Nobl e Co. Mira-Mar Building, Sarasota


VOLUME II UMBER 5 ?he MAGAZINE of FLORIDA '"'\,--./ Trademark Registered i n U. Patent Office Contents for Au gust, Frontispieces: M ass ive Moss -draped Oaks Line the H ighways Scenes a t Fort Lauderdale's Beaches Editorial-The Boom" Heard 'Round the World 1 3 14 1 5 The G ateway to the Everg lades By SHELTON S MATLACK I 7 Flor ida Shores-A Poem By H E HARM01 2 l T h e F lagl e r of W est F lorida W B Harbeson He Is Beloved by American Boys Caesar Garlic W ars A S ati r e Florida s Tree of a Hundred Uses B y JAMES K. B EDFOR D 22 By JUD ON JARVIS 24 By Jo EPH FAUS 26 By GENE HARRY DAY 28 The Old Spanish M issi on a t N ew SmyrnaA Poem W est of the S o ng -Sung Suwa nee By FAE 0 EMLE R SMITH 31 By G E ORGE H. DACY 3 2 Mail and Fe male-A Success Article F lorida Is Assured of a Great Future Cruising Through Our Inland Waters "The Land of Corn and Wine" C upid Takes the CountAnother Kitty Page Story The G eology and Resources of Florida The F lorida Home-A D epartment Pieces of Eight A S ectio n of Humor B y MARY Y EARGER RAYMO D Says R OGER W. BABSON By R E X SAFFER By FREDERICK WILLIAMSO By 0 FOERSTER SCHULL Y By H ERMAN GUNTER Conducted by JANE WAY SUN!LAND Magazine i s fully ))rotceted by copyright and nothing that app"ars in i t may be reprinted either wholly or in part wHhout permissi o n from the publisher Published Monthly by The Peninsular Publish!ng Company Warner Buil d ing, Tampa, Florida. B. C Skinner, President and Treasurer Thos. W. H e wlett, VicePresident and Manager M. W L loyd, Secretary L undy Dirr, Advertisin11: Manager W K H. Shafto, Circulation Manager N e w York Office: 1612-13; No. 52 Vanderbilt Ave., New York City Jacksonville Office : 22 Laura Street, Jack sonville Florida Miami O ffice: 215 Hahn Building, Miami F lorida Advertising Representathes Eastern S t ates, The George D. Gallup Company, 27 Waverly P lace, New York C i t y ADVERTISING RATES ON APPLICATION Ten cents per c.opy, Subscription rates in U S and Pouess :ona $1.00 per year; Canada $1.50; $2.00. of addres, c:orrecllona or additions to address on wrapper or failure to receive Suniland should be r eporte d to the Circulation Deoartment. In sendinl' change o f address give both new and old addrus. Copyright 1925, Peninsular Publishing Company (Inc.). All rirhts ruerved. Printed in St. Petersburg by the Touri s t News Publishing Company, Entered a s second-class matter at the Post O ffice at Tampa, Fla. and additional entr y at the Pos t Office at St Peterburg, Fla. 36 38 39 42 45 52 54 94 3


4 NORTHERN OFFICES Birmingham Indianapolis Minneapolis Pittsburgh Philadelphia Atlantic City Boston Chicago FLORIDA OFFICES Daytona Orlando Sanford DeLand St. Pet e rsburg Tampa Lakel and New Smyrna THE home of the Cavendish banana is in Indo China. When Wt: think of the Chinaman we think of a sturdy man who has learneo to work out of his limited opportunities a passabl e existence. The nature of the land and its density of population have made him a t hrifty and robust c itizen. In like manner the Cavendish banana p lant is the hardiest oi all the banan as. It has even been accustomed to being frozen t o the ground occasionally, in its Indo China home, but it comes up cheerfully and fruits the same year. O n ce havin g established its root system it is very independent, requiring little attention, and going far to furnish itself with food in t h e form of decayed leaves and other waste material. It thrives in the semi-tropical climate a n d is immune to the many diseases which mo lest the bananas of the tropics. The Cavendish or Chinese banana has been found after years of experiment to be perfectly at home in the semi-tropical climate of Florid a Individual planters have grown it on a small scale for a number of years, but it remained for the vision and energy of so m e one to place banana culture upon a commercial basis. The great possibilities of the new ind ustry, in Florida, were recognized, and led to the formation of the T A YLORALEXANDER PROPERTIES, INCORPORATED of Winter Haven. W e are developing approximately 15, 0 00 acre s of banana land i n t h e fertile Peace V alley, located in the wealthiest county in t h e w h ole United States. T h e extensive holdings of this company are b e ing d i vided and sold in 5-acre tracts. This plan offers for a small investment, a share i n Florida's banana industry. Own a FiveAcre Banana Plantation for a Monthly Income We plant and give each acre six months' free care, after w h ich time we will continu e to care for your plantation and market cropE for a small per cent of the net crop receipts. This is a productive Florida industry which offers profits worth y of your seriou s consi deration. We will be glad to tell and show you more about t h is profitable industry upon request. Write fo r illus trated booklet. Clip coupon for your convenience. Florida s Original Banana Plantation Developer s Taylor Alexander Properties INC OR P OR ATED WINTER HAVEN, FLORIDA N ame __ ______________ -------------------_ _______________ _______ .. __________________________________________ ______ Send me specific informat ion about my opportunities in t he Banana industry in the Peace Valley Winter Hauen. Addres s ______________________________ --------_ _______ _______ _________ -------------------------------------_____ ______ ------------------------------


THREE BIG VALUES All in lnterbay Peninsula TAMPA'S MATCHLESS SUBURBAN DISTRICT The last limi ted residential area in the natural growth of Tampa. theM etropolis of Florida For twelve years I have been picking up proper ties here and there throughout the Peninsula at prices far below present market value. I have now reached a point where it becomes imperative that I dispose of certain holdings. I am for that reason offering for sale the following properties at prices sure to return big profits to the purchaser: I. Entire city block on Bayshore Boulevard be tween Gadsden and Fifth. This property now contains five dwellings now paying $I 2 5 per month. This property should sell within one year for at least twice its present price of $35,000. Terms within reason. 2. 40 lots near carline and fronting on paved streets. Big bargain at $30,000. Terms -ery reason able. 3. An unplatted tract of 240 lots, well located and priced very low at $100,000. TAMPA lt Will Pay You to Communicate at Once with the Owner A.M. WADE REALTOR Corner Bayshore and lnterbay Boulevards Ballast Point FLORIDA 5


6 West Florida s City of Greatest Growth Marianna has n e v e r had a boom. It is 100 years old and 100 % n e w. It e xperienc ed a growth of 25 o/o in population from 1920 to 1925 b y official cens us. It is the hi g h es t elevated city in Florida. It is the largest, b es t pave d and best lighte d city between Tallahassee and Pensacola. It ha.s hydro-e l ectric lights and powe r and offers great opportunities for industrial development on account of the powe r plants already op erating and in course o f construction on the r apid Chipola. and it s tributaries It is served by the main line of the Louisville & Nas hvill e Railroad and the two great nat ional highways, the "Old Spanis h Trail" from ocean to ocean and the "Bee Lin e Highway" from Great Lake,s to Gulf, cross a t this point. Jackson County, Florida s Horn of Plenty Jackso n County, of which Marianna i s the county seat, i s bordered b y both Alabama and Geor gi a. Its soil i s as fertile as the b es t in eithe r state and it produces in abundance e v ery staple crop of the south. It leads Florida in the production of cotton, corn, sugar cane, sweet potatoes, peanuts hay, Satsuma oranges peach es and plums. Its land s may stilf b e purchase d at price,s ranging from t e n to fifty dollars p e r acre and there are numerous instances of farms b eing paid for from their products the fir s t year. Its ranges are "tick free" and it lead s the ,state in liv e s tock. It is al s o on e of the greatest fish and game counties of the entire country. Historic Interest and Natural Wonders Named for Andre w Jack son the county was one of the four constitut jng the territory of Florida. As h eadquarte r s for "Old Hickory" in his I ndian war campaigns and a s the scene of the "Battle of Marianna" during the Civil War, the city and county are rich in history and legend, whil e natural bridge, where the C hipola runs underground, Natural Bridge Cave, rivaling in si ze and subterranean grandeur the M ammoth Cave of Kentucky, and Blu e Spri n gs where a great ,stream flows from under a rocky hill, are natural wonders near Marianna which are unequ a lled in Florida or the South. Booklet Upon Re(!uest. BETTER-Come and See ILLUSTRATIONS 1. C haracter of corn grown on County lands 2. The kind of sat u m a or anges they rais e about Marianna. 3. Victory bridge over Apalacbico1 a River, leading into Jackson County from east, largest vehicular bridge in South. 4. Grain elevator of Brandon Mill and Elevator Company, Mari anna. CHAMBER 0 F COMMERCE Marianna Florida


EVERGLADE ACREAGE STONE FARMLANDS NOW OPEN TO THE HOMESEEKER 5 and 10-ACRE TRACTS of The World's Richest Soil at MOORE HAVEN All year climate Ideal living conditions for your family Fine fishing -huntingboating Accredited high school. Churches theatre railroad. Fine roads. Write STONE DEVELOPMENT CO. 511 J. Bruce Smith Building ST. PETERSBURG FLORIDA or MOORE HAVEN, FLORIDA t




Arcual Ph o tographs TWO MILES OF RIVER FRONT PEACE RRVER ESTATES ARE IDEAL FOR THE HOME SEEKER AND ARE EXCELLENT INVESTMENTS FOR THE INVESTOR WITH LARGE OR SMALL CAPITAL -------------------------, 1 McMASTER AND McMASTER. r 3 13 Warner Building, TAMPA, FLORIDA: I I 1 Without obligation please send m e at once full details on PEACE RIVER 1 1 ESTATES. 1 N am L... ___ _____ Street and No. ________________ 1 I -.. I I City--------_ ___ .. .... ___________ State _____________________________________ -----I -----------__I McMASTER TAMPA. FLORIDA 9


10 SUCCESSFUL l JBDIVISION ELLING ----u ------- .. GIVEN POWERFUL OSITIVE UBLICITY By Having the Godfnooy Art === Sttutdios === Produce a Bird s -Eye View of Your Property Now Operating in Our New and Own COMPLETELY EQUIPPED STUDIO BUILDING Write and a Representative Will Call-Post Haste OUR PRICES ARE IN R EAS ON Ro Fo Do Jl Aorida Studio located on State Road No. 5 4 miles north of Sulphur Springs (Former location, 909 Franklin St., Tampa) Also special1 zing in: \Vindou backgrounds, T heatr e cur tains, EnlargC'menr co loring AMONG OUR PATRONS: Coral Gables Davis I stands Fulford -by-theSea B L. Hamner Organization Oldsmar


Knock--Knock--Knock -IT KNOCKS BUT ONC E Here is the Opportunity You Have Been Looking For AN ESTABLISHED SYNDICATE INVITES YOUR INVESTMENT. Royal Palm Estates near Henry Ford's proposed rubber plantation at La Belle is one of the biggest and finest real estate projects in Florida. A CHANCE TO MAKE MONEY AND MAKE IT QUICKLY T 0 finance this and other property developments which have been offered me I have decided to open the doors to those who appreciate the advantages of cooperative or syndicate enterprises If you are interested in an outstanding investment opportunity sponsored by a going organization with a real record of achievement this is your chance The properties controlled by u s possess the sound est investment values They are rich in natu ral advantages location nature of the soil center of the highway system of South F l orida. Improvements and de velopments under way. LOSE NO TIMECOMMUNICA1'E WI1'H US AT O NCE Pool Your 1 \1 oney With Men Who Know Florida Real Estate Values A Clean Straight forward, Well Consider e d Proposition with an Especial Appeal to the Conservative Investor Large or Small Write or wire for full information FRANK L. GREENFIELD 1 3 1 4 Franklin St. Tampa Best Personal and Bank R eferences 11


12 LAST---? Of Course It Will Last! MIAMI'S era of pros p e r i t y will continue jus t a s long as the sun keeps shining-just as long as the Gulf Stream s t ays i n its accustomed location-jus t a s long as the trade winds blow-just as long as folks desire to avoid the inclement weather of the North and just as long as the composite payrolls of all industries of the Nation provide the means for those who wi s h t o come. 1f this does not bespeak a CONTINUED ERA OF PROSPERITY. what could? Don' t forget that population makes industry, and as M iami grows local industry grows into being. With an estimated building program of $100,000,000 in the Greater Miami Distric' t, the p ayrolls of the building trades alone represent approximately $50,000,000. Add to that the immense amount spent here annua lly by visitors, and the total surpasses by far the payroll of the averag e larg e city. And because Miami's chief assets are Permanent and Unchangeable, MIAMI'S PROGRESS MUST LAST! And! so, Miami Shores-where today you can inves t as you might have a few years ago in Miami-warrants your serious consideration. !T IS CALLED THE REPLICA OF MIAMI MIAMI SHORES lies a long B iscay n e Bay north of Miami a tremen dous d eve l opme n t, 2 8 00 acres in e xtent. I ts immense water frontage, mo r e t h a n 1 0 miles on Bis c ay n e B ay, on lak e and o n stream, giv es it unusual charm a n d d esirability for residential sites in t h is land of sub-tropical b eauty. Moreo ver, Miam i Shores is strategically located with reference to main high ways. A ll t h e mai n thoroughfares lead i n g f r om Miami to the N o r t h pa.>s through this g r eat d eve lopm e nt, and Miami 'Shores is creatin g still anoth e r g r eat avenue of travel, w h ich will a d d tremendousl y to the p r omi n ence of this dev e lopm ent-a nother causeway to M iami B eac h A 6 00 -a cre island to be crosse d by this t horou g hfare w ill be o n e of t he imp ortan t features of the M iami Shores project. MIAMI SHORES America's Mediterranean 125 EAST FLAGLER STREET MIAMI, FLORIDA


(C) by Burgert Bros. M assiu e A1 ass Draped Oaks Line the Highways in Hernando County 1 3


Scenes at Fort Lauderdale's Beaches t-Fort Lauderdale boasts about its prize swimmers and divers, and this girl is m erely one of many. 2-Christmas Day scene at Las Olas Beach. 3-Purely informal-Beauty surprised on the beach enjoyinz the healthgiving sun and air. 4-Nymphs a secluded tropical Rarden of which Fort Lauderdale boasts many. 5---A picnic party sends one of its m embers up a coconut tree after some of the nuts. 11


Thos W. Hewlett R. S. Hanford The Heard SOME persons who retain lively recollections of certain events attending the original exploitation of cities like Wichita Kansas ; Big Stone Gap, Kentucky; Beaumont. Texas, and of other places that sprung up overnight at the temporary railheads of transcontinental rai l roads, are fond of referring to the present and increasing activities in every part of Florida as a "boom." These are the habitual "bubbl e bursters," the perennia l crapehangers, the pessimists who can find a worm in every apple, the temperamentally unfortunate who can pick up a stone bruise even if they walk on a feather bed while shod in brogans. They cannot differentiate between the "booms" that created dozens of "cities" throughout the west and then left them struggling under a blight, a curse that two decades faile d to remove, and the long delayed but inevitable development and growth of an empire such as exists nowhere else in the length and breadth of the United States To these constitutionall y jaundiced indi viduals the butterfly, flitting on iridescent wings from blossom to blossom, with no object save the enjoyment of a few brief hours of sunshine and pleasure, and the eagle soaring on waYeless pinions high in the azure deeps have exactly the same importance There are the persons who speak disparagingly of Florida' s growth as a "boom" ; these are the ones who predict, day after day, the bursting of what they call "the Florida bubble" within the next few hours, the next few days or weeks, or months, and who are discouraged not at all in their prognostications of evil by the fact that Florida keeps right on growing, attracting more and more people from every corner of the land, swelling bank deposits and resources building more miles of wonderful paved roads constructing more homes and office buildings and hotels and factories planting more groves and gardens than any other section of Uncle Sam' s domain. Nobody denies that there is speculation in Florida lands -building sites subdivision tracts and lots farm lands groves acreage and every form of real estate. Certain! y there is, and some of it l ooks mighty hectic to a great many northerners There is p lenty of specu lation every day in wheat and corn and pork, and in cotton that hasn't been planted; but nobody uses that fact as an argument against the basic va l ues of those commodities-nobody suggests that the farmers cease growing wheat, corn and cotton or stop raising hogs Editor Managing Editor The World The gambling instinct is one of the primtttve instincts of humanity. In the most ancient ruins of prehistoric peoples explorers find dice or the things those long-vanished races used for dice. Joseph' s brethren cast dice for his raiment when they sold him into bondage; and the garments of the crucified Saviour were the stake for which Roman so l diers cast lots at the foot of the cross Men will gamble for and with everything under the sun; therefore it is natural that some of them should gamb l e with F l o r ida real estate But that doesn't a l ter the fact that practically every foot of land under Florida' s arching b lue skies and F lorida's g l o r i ou s golden sun is valuable ; rather, it proves that fact, because almost nobod y gambles for or with that which has no worth. But there is a wide difference between wild gambli n g in sagebrush acres at the head of rail construction that tomorrow will no l o n ger be the hea d ; in town l ots where the population was mostly prairie dogs ; in land that produce d scanty crops only by means of the most arduous, soul destroying and bodybreaking toi l--crops that, when produce d could not be sold : there is a wide difference betwee n gambling of that k ind, a n d the wildest of speculation in Florida land. Everybody knows that Florida is the oldest and the newest state in the Union, the first discovered mainland of America and the l ast to be discovered by Americans Kansas and Colorado, Wyoming and Utah, the Rocky Mountain states and the Pac ific Coast, had railroads before Florida had even a narrowgauge line. A lthough St. Augustine is the oldest city in the U n ited States and boasts the o l dest house in the land of the free and the home of the brave Miami and Tampa, wonder cities of the East and the Gulf Coasts re spectively the former is scarcely a quarter of a century old, while Tamra observed its sixty-ninth anniversary as a city last December. TJ?e cities in between, such as Orlando, Lake land, Bartow, Fort Myers, Bradenton and others, have not reached the half century mark; while such places as St. Petersburg, Sarasota, Winter Haven Haines City and a w h o l e galaxy of others can count no more than from ten to twentyfive birthday anniversaries or so In 1920, the year of the last federal census the pcpulation of all Flor ida was only 968,470; but in 1925, the year of the state census -Florida being one of a few states t hat coq,nts noses every five yearsthe state s population had grown to 1.253,635, an increase of more than 29 per cent Onl y o n e city of Florida failed 15


to show an increase between 1920 and 1925 ; every other one increased from Jacksonville s 2 8 per cent to Fort Lauderdale's 174 per cent Recently the Wall Street Journal published preliminary figures of the state cenSU of 19 25 which are reproduced here as showing by numbers and percentages the marvelous growth Florida has enjoyed in the last five years: Tampa -----------------Jacksonville _________ Miami _________________ St. Petersburg _______ Pensacola _____________ Orlando _______________ W. Palm Beach ___ Lakeland _____________ St. Augustine _______ Daytona _____ __________ Bradenton ___________ San ford ______ _________ Ocala -------------------Fort Myers __________ Plant City ___________ Deland _______ __________ Fort Lauderdale ___ Sarasota _______________ Clearwater _________ Decrease. 1925 94,808 94, 206 71.419 26.706 24 958 22 272 19, 132 17,064 I 0 190 9 ,594 7,364 7 035 6 721 6 632 6 624 5 801 5 665 5.510 5 008 1920 51.608 91.558 29 ,578 14 237 31.035 9,282 8 659 7 ,062 6 192 5 445 3 868 5.588 3 914 3,678 3.729 3 324 2.065 2,149 2,427 Increas e Pc. 43,200 2 648 41.848 12.469 6,077 12.990 10 473 10,002 3.998 4 149 3,496 1,447 1.807 2 954 2 895 2.477 3,600 3 361 2 581 83 2 8 141 8 7 20 130 120 141 64 76 90 25 36 80 77 74 174 156 106 Now, increases such as these, spread over a period of even five years mean that there must be a substantial foundation, a solid background, for growth. That Florida has this background cannot fail to be realized by anyone who gives even ordinarily careful consideration to a few basic facts. Florida has the climate; nobody can deny that. Over a period of more than forty years the highest temperature ever recorded by a government weather observer was 98.5 degrees That is the absolute maximum for the state In winter Florida does experienc; a few chilly spells; frost is not uncommon, even in the southern part of the state. But a real freeze actually killing or seriously injuring groves and crops is almost unknown; the last to visit the Sunshine state was away back in 1895-96. Compare these actual extrem e s with summer temperatures above the 100 mark, and winter records of anything from zero down to forty degrees or so below such as afflict northern states. Climate and sunshine are two of Florida's prime assets. But another is of almost equal importance. Florida is less t thirty hours by rail from New York, Philadelphia, Boston, land, Chicago and other great centers of population, business d industry. Compare that with the four to five days required to reach other places in the sun. Given two regions of alm'ost equal climatic attractiveness and the one most quickly and easily reached is the one that is certain to attract the largest tide of travel and to hold the largest number of visitors making them permanent residents But climate and proximity to great centers will not support a large population. There must be other factors ; the peo ple must have something to do, to e-'lrn a living after they reach the new land. In this respect Florida's possib i lities have scarcely been scratched as yet The state has more than 35 000 ,000 acres of land and water within its boundaries. Of thi..s immense area less than 2,000,000 acres of land actually is under cultivation. The business of producing the grains, vegetables, meats poultry, eggs, milk, butter, fruits, all of those things that are necessary for the feeding of Flor ida s rapidly increasing population, offers a range of possi 16 bilities not even approached by any other section of the Unit ed States, no matter where it may be ; this assertion is made without qualification of any kind. On the basis of economy of production, no matter whether it be corn, or tree fru i ts or small fruits or vegetables, or poultry, milk, meats, or in any farm industry or activity, Florida stands at the head of the list so far out in front of any other state as to make comparisons futile And these, branches of a single industry;, that of providing food for a great population, group them selves into virtually a single opportunity among the scot e s which Florida offers Manufacturing in a wide diversity of line s may be more profitably carried on here than in almost any other part of the country. Working conditions, ness to sources .of supply, shipping facilities for raw materia l) and finish e d products, and the solid substantial basis .( of comfortable living to say nothing of the proximity of va t and growing markets export as well as domestic, unite to form a combination hard to excel. On the Gulf Coast i6 Tampa, nearest American port of any importance to thj Panama Canal and the marts of Central America ; on the East Coast is the fast developing port of Miami, as well as the port of Jacksonville a few hours from the W Indies and the ports of the Atlantic seaboard ; while rail lines pene trate into Florida from every part of the east, north and middle west There is yet another factor in the growth of Florida, the section that Dr. Albert Shaw has called "the sun porch of the United States It is beginning to assume racial im portance, and as the next few years pass it will receive the attention of investigators who delight to delve into the in stincts and motives behind great movements That is the fact that the growth of Florida at the present time is a mani festation of a racial movement, a great trek Heretofore the movements of Aryan populations have been generally toward the west. Today there is no more west and the restless people the most restless of the human race have altered the trend of their migration and are moving toward the south, away from the bitter cold of northern winters and the brief scorching northern summers and toward the subtropical and equatorial regions The movement to Florida has ceased to be an excursion; it is a migration, just as the settling of the west and the northwest, away back in 1848 and 1849, was a migration. And that kind of movement, the trekking of a population en masse, can no more be headed off or stemmed than the Mississippi river can be dammed. Florida's growth is on a foundation as substantial as was that of Iowa or any other state west of the Alleghenies Florida is building cities for its new population, it is linking those cities by means of thousands of miles of marvelous paved highways and constantly increasing miles of steel rails, it is clearing the forests, draining the land, doing all of the things that must be done in a pioneering way to make the land habitable and to cre ate .occupations for its new peoples It has forever banned the imposition of state income or in heritance taxes its laws make it easy to do business within the state it is saying in clarion tones to the northern peoples that here is a land of sunshine and year 'round comfort, open ing wide th$ doors to opport-unity, with room for ten million homes and with a wholehearted, earnest and honest welcome for every home seeker. And the call is being heeded The tide is setting. not toward the setting sun. but toward the palm fringes of the su btropics the wide lands laved tropic seas and swept by the tempering winds from azure)eagues of ocean and gulf. The movement is no boom; nev e r forget that. It is no bubble, to swell and gleam for an instant and then burst and vanish. It is a manifestation. a phenomenon, a recurrence of the racial instinct to migrate to penetrate new frontiers to blaze new trails, to open up new lands, to found new homes and cities Mountains and rivers and endless prairies never have halted the migrations of the Aryan races in the past; the pratings of pessimists cannot and will not halt this latest migration.


Tomato growing has for many years bee n one of the most important industries in Broward C ounty The GATEWAY to the EVERGLADES Thus Fort Lauderdale Procl a ims Itself to the World B y S H E L T 0 N S. M A T L A C K WHAT shall be said of Fort Lauderdale? It is d i fficult to find a point o beginning, and once started, hard to find a s uitable place to end. Most Floridians k now that the city i s located o n the Dixie Highway, the Main Street of Florida, at the junction with the state's most picturesque river, and that during the five-year period from 1920 to 1925 it outdistanced a ll other important Florida points in gains of population, registering an increase of 203 per cent. Not all, however, realiz e that statistics in all other important lines have kept well up w i t h population, and that the city's present growth and popularity is founde d on a so lid bas i s. The city is back e d both by t h e illimitable wealth of nature, which has wonderfully endowed it, and the millions of leading developers, whose faith in its future i s unbounded. Fort Lauderdale i s, in fact, one of the c enters of the 1925 "gold rush" to Florida. It is located within the tropic zone of this state and will always be one of the principal points to b e note d in the great white city which will soo n extend in con tinuous formation all the way from Key West to Jacksonville fronting Florida's famous Gulf stream and backed by the tremendous resources of the Everglades. That this great city along the entire A t h intic Coast of Florida is rapidly and surely in the building one cannot doubt after a survey of the s itua t ion and the fact that the leading financiers and thinkers of the nati o n are settling in the Florida tropi c zone, in which Fort Lauderdale is situated convinces one that eventuall y New York City may safely be referred to as on e of the outposts of this wonderful section. The southern outposts, perhaps, w ill b e in South Am erica, w h ich many think will shortly be come engaged in important trading relati.ons with Southern Florida, where sple n did harbors are being supplied in anti cipation of this movement, particularly at Fort Lauderdale. The movement to Florida has been referred to as a "gold rush" by many perso n s as most nearly approaching the en-Avenue of Palms o n a private e-state near Fort Lauderdale thusias m with which persons sold all they h a d and went to California in the days of 1849. In one sense it is a gol d rush, but in many other important respects the movement is e n t irely di s simi lar. The pioneers of the early days could reach the west only by ship around Cape Horn, or by crossing uninhabited deserts in prairie schooners. When they arrived their troubles had on ly b egun. With such of thei r funds a s were left, t hey began the search for a vein of gold. If they s ucceeded, fortune would be theirs, b u t if t hey failed-and the c hances were badly against t h em-they would be without fund s i n a strange country thousands of miles from home. Those who happened to find the go ld returned honored and be loved, but a great many are still liste d among the missing. The gold rus h to Florida in 1925 is different. There are n o deserts to cross. The roads are all habited and p leasant. The end of the rainbow i s half the distance from New York. It can be located and t h e pot of gold is on hand. Mankind is tired of fighting the intense cold of winter in the North and a few months later being prostrated with the unbearable heat of summer-both of which curses are unknown in Florida's tropi c zone. It i s a case of saving pocketbooks, coal bills and doctor bills, and those who r each here prosper and li ve to a ripe old age. The fact that the land of the avocado, the pineapple, the coconut, the 17


Four-year-old grove of mangos growing to perfection their greatest expectations, but have made more money than they coul d have made with a similar investment anywhere else. The substantial back country will always be a source of tremendous wealth to the Pride of New River, for it is at Fort Lauderdale that the produce of thousands of a cres of muck lands stretching back all the way to Lake Okeechobee is sent by express to the markets of the world. The enterprise and progressiveness of the farmers makes i t possi b l e for northern housewives to serve t h eir guests fresh vegetables all winter, no matter though snow and ice make a panorama of desolation outside their windows. And the development of these vas t resources has just begun, the surface isn't even scratched. The outcome of the next few y ears i s expected to be surprising. The Everglades of Florida have always appealed to the imagination because the y were a region of vast distances. For many years interest was stimulated because the Glades were largely a land of mystery, inhabited, according to popular fancy, by dangerous beasts and reptiles of all descriptions. Today the Everglades have been explored and large portions have been reclaimed. They are a land of mystery no longer, but the interest is higher t han ever because they are a new Bonanza, where as many as three yields per year can be grown on the same soil. While sugar cane probably will always be one of the leading crops in this section, there are sure to be many others. The winte r vegetable industry has for a number of years been on a substantial basis, and plans are now being laid for the utilization of this great territory for the production of rubber, camphor and many other staples to which soil and climate are suite d Another d e velopment is the establishment of large dairy farms and cattle ranc h es. mango and the banana have begun to b ec kon appealingly-nay, commandinglyto the hosts of the north who are tired of fighting a hope l ess battle against the climate, can be seen any day by any trave ler along the main artery of the East Coast, where vast caravans of motorists are wending their way southward months in advance of the chilling winds. In fact one railroad reports its tourist movement into Florida better this summer than it was at the height of the tourist season last winter. They seem to be beginning to reallze that the hour has struck and that if they are to enjoy the remainder of their l ives, they must l ose no time in coming this way. Many patriotic northernets hate to leave their native hill s but admit they are uncomfortable when snowclad. They have been forced against their will, perhaps, to admit that it i s much better in a land that is a lways afternoon, where it is never too hot or too cold, and where sea bathing can be en joyed in comfort every day of the year. What does this mean to Fort Laudet dale? This seeming digression from the subject of this article was not altogether purposeless. A large percentage of those motor caravans are headed for t he city of opportunity," and their passengers will abide there, not for a few weeks or a few months, but forever. The call has been heard and heeded. No, it is not a gold rush in the old sense. While it is true that many are coming Florida-ward looking for fortunes, most of them bring money with them. While this great state has been built up by a sturdy race of pioneers, and the pioneering spirit is still evident everywhere, there i s no s u c h hit-or-miss devil's chance here as animated the unique spirits who went to the Golden Gate in 1849. Success in Southern Florida does not depend on a chance test of some rare ore, found only after years of search. It is created out of factors well known to the rank and file of Americans and those who fail are personally to i n most cases. While Fort Lauderdal e appears on old maps as a military reservation and post for trading with the Indians, and while it antedates many othe r settlements a long the comparatively new East Coast, the big jump forward has come in the last twelve years, when a general awakening occurred among the pioneers to the great opportunities which surrounded them, and when the outside world began to hear entrancing tales of the richness and beauty of the Florida coast in that vicinity. The Everglades were just being reclaimed and the monster crops produced off the land that had once been pronounced worthless proved eye-openers. In addition, the co n struction of the New River canal all the 18 way to Lake Okeechobee gave direct boat transportation across the stat e, emerging at Fort Myers on the Caloosahatche e river. Twelve years ago t he population of Fort Lauderdale was 1,000, but every one of that sturdy lot was of the right sort, and once they had glimpsed their future they went to work with a will, with the result that the state census taken a few months ago showed a population of 6,275. Many persons believe this to be a low figure and declare that withi n the next five years the increase will be nearer 406 per cent than 203, although that figure led the state. The great influx of capital at Fort Lauderdal e, the myriad developments begun by real estate concerns, the substantial character of the business houses which have either recently bee n founded or have just been e n larged, s how s that the city is preparing for greater things. In fact it is having the biggest tourist season i n its history right now-in the middle of the summer, wh e n tradition says a person ought to go north to get cool. Fort Lauderdale's Chamber of Commerce advertises it as "the city of oppor tunity." In so doing, the chamber is able to submit to inquirers actual figures from many lines of business showing that persons who have settled there within the last year have made good, not only beyond Financiers of the nation have seen the opportunity of rubber culture in Florida, and there is now an abundance of capital at hand to develop. The conclusion of government experiments which will soo n bring a definite a nnouncement of the best kind of rubber plant to grow, is all that is awaited to start the whe e l s rolling, and transform t housands of acres of the Glades New home of the Fort Lauderdale Bank & Trust Company


into plantations. Great Britain at present has h e r hand on America's pocketbook, and a great tax is said to b e flowing into the coffers of Old World financiers because of high prices being charged for automobile tires and all other products made of rubber, the supply of which is controlled by a monopoly. To break this hold is considered by many to be important for the future of the nation in peace and war, and particularly the latter when the British sources of supply might b e cut off from America through submarin e warfare The production of camphor is said to be no less important, as being one of the substances necessary for the manufacture of photographic film s moving picture films and all celluloid goods, as well as high explo sives. Development of dairy farms and cattle ranches in the back country is in its infancy. For years dairymen have been producing some of the nation's best milk at the edge of the Glades, but few have been daring enough to put the i r plants on the muck. Experiments which have been made recently sho wthat this is entirely feasible, as a combination of dikes and canals, pumped by gasoline machinery, will keep the reclaime d lands free from water. The forage on these lands is said to be wonderful-in fact the best that has been found anywhere in Florida. That a tremendous dairying industry should be built up in the Florida Everglades near Fort Lauderdale is entirely logical. There is a great and growing demand for milk and butter, due to the phenomenal increase in population. Florida at present sends away for its butter and cheese, and in some instances for its milk as well, and with obstacles removed it is reasonable to suppo3 e that business men will take advantage of the opportunities offered. Typical sugar cane field, an example of great possibilities in the rich back-country west of Fort Laude:-dale Prize-winning stock raised on Everglades land shows that it is highly feasible to make this section a cattle-producing country, and in view of this Fort Lauderdale has decided to establish a pioneer packing plant. In future years this will be looked back to as a beginning, and a great industry which heretofore has been largely confined to the west will be centralize d in the southermost state. In advertising Fort Lauderdale as "the city of opportunity," its Chamber of Com merce has in mind pleasure as well as business, for at no other point in the state can there be found a pleasanter or more congenial atmosphere or greater opportunities for enjoying one's self in the de lightful outdoors. Practically 3 65 days per year can be devoted to outdoor sports in this climate, and the variety of amusem ents in which a person can indulge is innumerable One of the principal attractions is wonderful Las Olas beach, which is ins id e the city limits and is reached by a magnificent concrete causeway. This i s one of the few wooded beaches on th East Coast, and the view is entrancing. Thousands of picnic parties take their lunches and eat them under the spreading trees. It does not take special prizes to get b eauties out in bathing suits on a beach like this, and very few of the pretty ones who do not go for a p lunge. Fishing is o n e of the greatest sports in Lake Mabel will be deve:oped into a great harbor under formulated by G enero. l George W. Goethals and around Fort Lauderdale, and attracts probably more tourists than any other one factor. Both fresh water and deep sea fish can be had, and best of all the tarpon, the sportiest, gamest fighting fish known to the angler, is at his best at this point. Some splendid hauls have been recorded, in fact good catches are the rule rather than otherwise, and many women and children who have never used hook and line before, find much to their satisfaction that the tediousness of the fisherman's lot has been greatly Golf fans, of course, are largely in evidence among the vast throngs which are closing in on Fort Lauderdale, and to please them the city has constructed one of the best courses for many mil es. During the season, splendid hunting can be had in the woodlands back of the city. It was probably the opportunity for wholesome recreation and rest which ap p ealed to Robert M. Lafolette, who spent Some time las t winte r at Fort Lauderdale recovering from the hardships of a presidential campaign. S enator Lafollette at that time was not vigorous, but experienced improvement to such an extent that he r eturned to his northern home in the belief that he was on the road to r ecovery. Many residents of Fort Lauderdale believe that had the senator realized that he was working beyond his strength, and had he given up the struggle of politics and settled down in peace to seek wholesome good health, like William Jennings Bryan did in Miami, h e would have b ee n alive and well today. Mr. Bryan was many times called on to exert himself to an exhausting degree in the heat of a political campaign, but his discovery of the way to regain his health by settling quietly amid environs of beauty in a secti on similar to Fort Lauderdale has preserved him well in spite of a ripe old age. Wholesome r ecreation also is what brings Richard Bat-thelmess, the moving picture actor, to Fort Lauderdale at frequent intervals for rest and change of scene. Mr. Barthelmess, in fact, would lik e to make Fort Lauderdale his permanent home, but the call s which are made upon him professionally keep him constantly on the move. Whe never h e can find time to r elax, he likes to get out on a hunting, fishing or camping trip, as far as possible away from the director's voice, and s o far from town that no telegram can reach h i m. It is an open secret that the exteriors of a large number of Mr. Barthelmess pictures have been filmed at and near Fort Lauderdale, the latest of these being hi s immortal "Classmates," which recently was 19


shown at the best moving picture hou ses. Fort Lauderdale is i n a strategic location directly between Miami and Palm Beach, 26 miles from the former and 42 from the latter, g iving it the advantage not only of its own growth bu t of the expansion from the larger cities both of which are building towards it interlocking communities. The city rests on a spot ideal in every way for business beauty and enjoyment of life. Nature not only placed a storehouse of unestimated wealth at its very door but has added a river unusual depth, 'which gives ac cess to this vast territory. From the river, a canal has been constructed to Lake Okeechobee, and by this m eans the great winter truck crops not only can be brought to a shipping point with great ease but water transportation is furnished the state via river, canal and lake. That a city of great enterprise and promise should spring up on such a location is not surprising. The only conjectural factor is how great will thi s city grow in the years to come. The city's growth in the pioneer days when the Lower East Coast was largely unexplored, was slow and spasmodic but within the last six years a boom, backed by the s olid nature of the back country and fostere d by the progressive spirit of the citizens, has held the community in its grip, and business blocks schools, churches and residences sprung up almost by magic. Fort Lauderdale's architecture is modern and substantial. Its business blocks are built both in conformity to practical demands but architectural ideals as we ll. The m'ain streets of the city look as though they might belong to a community much larger and older. subdi visions are springing up on all s ides, new enterprises are being founded, and new goals and new ambitions are being manifes t e d on every hand. The increase in the tax roll s has been phenomenal, but it has b ee n based on improvements and the changing of acreage into subdivisions more than i t has on impositions of additional burdens. A Seminole Indian village near Fort Lauderdale New River, which runs through the center of the city and i s said to be the deepest in the United States for its len gth, is one of nature's wonders. In wells up from an unknown source in the Everglades, and is from 30 to 40 feet deep as it passes through the city. Indian traditions have it that New River sprang up in a single night, and sc ientific investigation indicates that there was a subterranean convulsion at some time in the past, which force d this stream from the underground rock ledges and made it into a navigable river for the use of future g enerations. Its depth enables ocean-going craft to enter and anchor in the heart of the city, while a trip upstream we s t of the city proves wildly picturesque, as the river winds in and out of the palm-covered hammocks, and between tropical shores bordered by many trees and plants dear to the heart of the naturalist. The manner in which the city is laid out is like old Venice in that many natural waterways in and out of Fort Lauderdal e have been connected by artificial canals in such a way that the landscape at most points is entrancing and bewildering. Most of these canals have been made 100 feet wid e, affording ample room for the anchoring of pl e asure yachts, while every residence lot fronts on the water. Lauderdale residents declare that they are not only building a so lid, substantial and pro-The Seminoles make pets of birds of rare plumage 20 gressive city, but are making it a place of magnific ent vi stas as well, a place so beautifully landscape d that the general impression made on strangers is that Mother Nature herself did the work. This forms a pleasing place to rest in comfort and is a delightful departure from the conventional. The beach is especially beautiful, as it is wid e and sandy, and is flanked by all kinds of tropical trees and shrubs. Fort Lauderdale's public and civic institutions are a source of pride to its citi zens. In s chools, it occupies a commanding place in Florida's great educational march forward. The institutions of learning are second to none, as shown by the state statistics of accomplishment. Her churches are s ufficient in number and are presided over by men of high ideals. A large number of denominations are represented. The principal fraternal organizations are present also, and the work done by them does a great deal to make life pleasanter for both residents and visitors. A strong Chamber of Commerce with a large membership is an important factor in the growth of the city and has largely h e lp e d to focus nationwide attention on that immediate section and its advantages. Tourists from each state have societies of this own, and there are the usual organizations of Rotary, Kiwanis, Realtors, Angler and the Bar association. Several strong banks, the deposits of which are steadily and rapidly incrP.asing, activity in real estate greater than ever known before in that section, increased shipping, greater tourist patronage, greater postoffic e receipts and other items, create a business and financial condition of rare attractiveness Within the las t few months a number of important new enterprises have been announ ced, and in a short time it is expected that others will appear. The citizens are doing their best to meet the housing needs by an intensive campaign of construction, which includes busi ness structures, hote l s apartment houses and homes. The foresight of Fort Lauderdale in forestalling, to some extent, the big rush which is now upon it, has done a great deal tJ prevent an acute shortage of homes, such as some have suffered, and it was generally reported that in Fort Lauderdale last winter living costs were lower than in sutTounding communities. Fort Lauderdale is the county seat and largest city of Broward county, which is


Ty-pe o f winter plc.asure craft which anchor in New River situated betwee n Dade and Palm Beach counties. It can be reache d by several direct route s, among wh ich are t h e Florida East Coast Ry., Dixie Highway, East Coast canal or inland waterway from New York to Miami, and by New River, connecting by canal directly with Lake Okeechobee and the Upper Everglades Fort Lauderdale is one of a chain of cities and towns between Miami and Palm B each which will eventually form a part of the great Key West to Jackson ville m etropolitan development which many vision within the near future. The towns of Broward county, along the Dixie highway from north to south are : Deerfield, known as "the new Riviera," where are to be found some of Florida's most beautiful groves and farms; Pompano, a city with s chools, churches banks and bathing and fishing facilities; Fort Lauderdale, the "city of opportunity" and queen of ew River; Davie, the Everglade city, where marvelous farms on muck soil yield several crops per year; Dania, a city of schools, churches, stores free camp grounds and bathing beach; Hollywood-by-the-sea, famous over the nation for its realty developments, its hotel, golf course and bathing b each; Hallandale, a paradise for persons seeking hunting, fishing, bathing and homesites. The entire region is one soli d truck farm, while each community has its bathing beach, and a movement is under way by J. W. Young, developer of Hollywood, to make Lake Mabel the entrance to one of the fin est seaports on the Atlantic Coast of the UnitP.d States. Gen. Geo. C Go ethals, builder of the Panama Canal has b ee n called into consu ltation. last three years Broward county has been the largest shipper of vegetables on the East Coast. Tomatoes, peppers, egg plants, cabbage, potatoes, onion s, together with celery, avocado es, mangoes strawberries, guavas and other varieties, yield fresh fruits and vegetables during every month in the year. Packing houses in each town run to capacity during the winter, and the citrus growers have lost no time in adopting the most improved methods for standardizing fruit, which commands the b es t market price. Further over into the Everglades, a more pion ee r form of farming e xists, but it is yielding abundantly, with three and four crops a year This work ha s been particularly well carrie d on at Davie, wes t of Fort Lauderdale, which has gained the name of "the d emonstration ground of the Lower Everglades. It is safe to say that during the remainder of 1925 and probably for many years thereafter, the eyes of the nation will be focussed on Fort Lauderdale and Broward county because of the many advantages gained by becoming a resident of that loca l ity. Flo ri d a Shores By H E. HARMAN The white sails fill before an urgent wind That blows from off some shore of verdant hue; God' s sunlight falls where sight and vision end And makes the dream of other days com e true. Yon stunted pines bend low against the sky, Dwarft for an hundred years by scanty soil, Like eager s oul s, without the wings to fly-Held down by want and unrewarding toil A day with wind ke e n set from Southern shores, A day with breakers tossed from East to WestA day of se a-life, which the heart adores A day the s oul of freedom loveth best. Twilight off shore-near by the mist and maz e That come with night, and nightly moan of sea-Twilight on ocean's sad, mysterious ways That leaves its softened glow and gloom with me Tall palm trees frescoed on a s ky of blue White gipsie clouds on vagrant errands bent:-My boat, the riv er, dreaming eyes and you, Behold my kingdom in a word-"content. Broward county is essentially the paradise of the truck grower and producer of t r opical fruits. Maturing of crops is materially hastened by climatic conditions, there being a greater number of growing days with seasonable weather, which brings vegetables early to market. Three kinds of s oil afford interesting study. They are sand, marl and muck. The vast stretches of sand at first seem to mock any attempt to plant with the expectation of reaping a harvest, but after experiments with f ertilizers, the most fanciful dreams have been made to come true. The strip of marl running along the Dixie highway il' under a high state of cultivation. The io o lle of the t o u riot'o at F o r t Lauderdale 2 1


THE FLAGLER OF WEST FLORIDA William B Harbeson Has Built Railroads Hotels and Established New Towns in the Piney Woods, Opening an Unknown Hinterland to Commerce By J A M E S K B E D FO R D Mr. Harbeson has an indomitable will to do things worth while BEHIND the development of every community lies the far-flung vision of some one man. James J Hill looked across the a lkali waste of the western plains and visualized an Inland Empire; Henry M. Flagler dreamed of a future for the East Coast of Florida and made the dream come true; H enry B. Plant saw the possibilities of the gulf-kissed shore of Southern Florida and the fruition of hi s plans exceeded his fondest expectation. William B. Harbeson has within the past few years touched the western bounderies of North ern Florida with a magic wand and made it blossom with new commerce and industry. His broad vision and business acumen i s working prec isely the same sort of a miracle in the northwestern corner of the state that Flagler and Plant wrought in the Florida peninsula. Fortunate ly Mr. Harbeson i s s till in the prime of life, with an active mind and a vigorous body, and hi s boundless ambition is largel y instru mental in bringing to this land of hi s adoption the full measure of West Florida's God-giv e n inheritance. Most peopl e think of Florida only as a long peninsula, cleaving the waters of the Atlantic ocean and the Gulf of Mexico, with such famous places as Jacksonville, St. Augustine, Daytona, Palm Beac h and Miami on its eastern coast and its western shore dotted with such as Tampa, St. Petersburg, Sarasota and Fort Myers, with divers and sundry_. interior points of wide r enoun, as for in stance, Orlando, Lakeland, Sanford and scores of others. But of that wonderful stretch of territory extending from the state's capital to its western not muc h is known, because Florida i s after all a new state and, largely because there was no Harbeso n in West Florida until recent years, the development of the peninsul a came first, through the instrumentality of Flagler and Plant, the pioneers. Yet here is a veritable empire within a state, a marvelous land of hundreds of thousand s of acres of productive so il, extending like the handle of a giant pan as far due west from Jackso nville as is Miami from the "Gateway City" on the East Coast. Because of this very geographical position, there are those who would if they could chop a portion of this country off the 22 state of Florida and annex it to Alabama. Perhaps it i s jus t as well that western Florida has until recently escaped the popularity of the peninsula section of the state because the interval has given Mr. Harbeso n and other large interests an opportunity to properly prepare this section for the tourist, industrial and commercial invasion that is now advancing upon it in Seven League Boots Since this is a story of an individual who has made two blades grow where one-or none-grew before, rathe r than a story of Busy as he is, Mr. Harbes o n spends one day each week in the gratifica tion of his greatest pleasure--fishing the country itself, the reader i s asked to meet the subject of this sketch by one who has known Mr. Haberson for many years, and who has watched the methods of this masterful financier in meeting and overcoming apparently unsurmountable obstacl es. The writer, who has studied Mr. Harbeso n during long hunting trails through the forests; through days of boat companionship when the fis h were biting; through evening hours before blazing grate logs and uncounted hours beside his desk, is convinced that the great force behind Mr. Harbeson's successful accomplishments is hi s perfect confidence in himself-a sublime belief in his own ability to finish what h e starts. No task that Mr. Harbeson ever assigned to him sel f to do has ever failed of accomplishment, whether it be the building of a new town in the piney woods and the opening of an unknown hinterland to commerce; the building of railroads, boat lines, hotels, etc.; the buttressing of banking institutions, or turning a scrapped railroad Into a profitabl e property: it i s all in a day's work for Mr. Harbeson, whose record for doing things, sometimes bordering upon the hazardous, began with hi s first marriage. For when "Uncle Billy" Harbeson was married, upwards of fifty years ago, the five silve r dollars in hi s trousers pocket was all the money h e had in the world. He spent two of these for a license, he gave the parson two dollars for performing the ceremony and with the remaining dollar he purchased a huge plug of chewing to bacco. Then h e was stony broke. But h e had a job on a railroad section gang. H e also had something up in the top of hi s head that has been worth a fortune to him and a boon to the community in which h e lives-an indomitable will to do things worth while. That he i s today the owner of three large saw mill s, five hotel s, sizable owner of two banking institutions and financially interested in a lot of other worth while things i s e vid e n ce that during the intervening years Mt Harbeson has, to say the least, done wel l. And to his everlasting credit b e it said that Mr. Harbeson has not builded for himself alone; he is one of those rare types of the human family who love to bear others with him on the wings of success. A con-


S e v eral hund red thousand acres of cutover pine lands are owned b y this l'eniu s of Wes t F l orid a The Harbeson influence has resulted i n p a v e d road s and the development of l a rge tract s o f land structionist in the very essence of the word, Mr. Haberson not only sees to it that the thousands of men associated with his b u si n e ss enterprises are permitted to partake of the! profits of the business but h = i s a real community builder The Harbeson Interests, as his entire commercial and industrial system is known, assist their men in owning their own home s. By his fair treatment he has made his employees happy and contented, with pride in their community and in the company that they work for. Prosperous towns have grown up where Mr. Harbes on first blaze d the trail through the forest fastne ss. Western Florida, t h e hom e of Mr. Harbeson's operations has developed u nder his infi uence; he has made good hotels better, h e has made good banks sounder, he has made good lumber better, he has caused cut-over lands to yield fruit and vegetable crops. H i s interests have developed railroad and other interests other than his own. He has brought people into a land heretofore but sparsely settled and built up a citizenry of whic h the state of Florida may well b e proud. Small wonder then that the writer, knowing him for what h e has done, is do-ing and will continue to do, chooses to call Mr. Harbeson the Flagler of Wes t F lorida. Perhaps the Henry Ford of Wes t F lorida might be more an propriate because Mr. Harbeson's methods and thos e of the great Detroiter are somewhat akin. had been given up to die when Mr. Harbeson was appointed receiver, in the ve1y vague hope that t h is man who had always made ev erything pay t hat he touched might do something to inject life into the road. Mr. Harbeson went first after the road b e d, tearing out old bridges and putting in new o n e s, straightening and ballasting. T hen h e adde d new equipment. Pres ently business picke d up and a s this story is bein g written the road for the first time has a healthy balance in the bank at Pensacola and is doing a profitable bus iness. But Mr. Harbes on is only incidently a railroad man; h e i s e ssentially a lumberman. Shortly after he was married he entered the lumber business with the Eastman, Gardiner Lumber Compan y, at Laurel Mi ss. and after r emainin g with this co ncern for a number of years, h e engaged in the sawmill business i n Carrier, Miss. In the meantime he a l so had a going s aw mill busines s i n the Black Hills of Dakota. Cutting out at Carrier, he built a mill at D eFuniak Springs, Fla., and his expans ion as a power in Western Florida was rapid. I n this connection he acquired a controlling interest in the Bagdad Land & Lumber Company, at Bagdad, Fla., which he subsequently sold, afte r a period of expansion, in order to consentrate h i s energies upon n ewer and tougher li n e s of resistance. This l e d to the purchase last year of the large new sawmill which had just b een erected at Carrabelle, F l a., by the Graves Brothers Lumber Company, and the creation of the model town of Harbeson City. Mr. Harbeson builds a sawmill and flings a railroad from the mill .into the timber, w h ic h grows longer and longer and puts out spurs in various direction s as the timber is cut away. And pre' sently towns spring up in spots that had once bee n l ogging camps, and logging trains become carr i ers, hauling i nbound and outbound freight and passengers. Under h i s system of operation Mr. Harbes on encourages his employees to own their own homes by se llin g them land and erecting substantial houses, taking the low cost in s mall driblets out of their we ekly pay envelopes Ofte n he care s for the s ick and he provides good s chools, churches, amu sements, etc. He makes solid, substantial citizens out of men who drift i n for a job. He builds thriving towns which stand on their own bottom after the timber has been cut out and the saw mill passed into history, and h e turns the cut-over land into profitabl e farms. I n a larger agricultural way he devel ops the timb er-devastate d acreage in to profitable pursuits, such a s the growing of Satsuma orang, es, sugar cane, etc. Thi s is what t h e writer meant e l sewhere i n this story by statin g that Mr. Harbeson "touched the land with a magic wand and made it b l ossom with new com -Mr. Harbeson's most recent business accomplishment was a piece of wizardry. And yet not wizardry at all; only good business tactics. This was the feat of turning the Mu s cl e Shoals, Birmingham & Pensacola railroad from the scrap heap into a productive property. The road, which had proven to be a los ing venture from the start, lay on its back gasping for air and L a rge crops o f sugar can e are raised on thousands of acres of cutover pine l and (Continued on page 70) 23


HE IS BELOVED BY AMERICAN BOYS This Adventuresome Author, Kirk Munroe a Resident of Florida for Forty Years Ranks High Among the World' s Pre-eminent Juvenile Story Writers By JUDSON JARVIS ALIBRARY of juvenile dreams come true-40 boys' books aggregating 1,600,000 words which are read wide l y wherever English is spoken -is the contribution of notable Kirk Munroe of Coconut Grov e Flor ida to American literature. A pretty creditable memorial to a lifetime of adventure and worldwide roving, this shelf of valuable books which inspires the boys who read them to lofty ideals, which inc ulcate the youngsters with the attributes of manliness and which satisfy the lads' cherished cravings for tales of adventure and excitement. Kirk Munroe, G. A. Henty, Horatio Alger and Oliver Optic have all aided immeasurably in improving the principles, patriotism, spirit, pluck and progress iveness of millions of English and American youths by the re-famous trip on a raft down one of South America's dangerous rivers of doubt. This exciting excursion produced the data used in writing the popular The barbaric arrow which almost killed Mr. Munroe Temple trumpet and Chinese vrayer wheel trophies which the author treasures book, "Raftmates. At the end of the perilou s journey, Munroe and his friend were in rags. All their dunnage and baggage had either be e n lo s t or shipped to the United States. They were without funds but had saved their transportation to Boston. markable boys books which the y have published. These volumes rank high among the epics of juvenile literature and will be read as long as the written word is printed, Kirk Munroe, the outstanding write r of boys' stories in the Southland and one of America's best juve nile authors, is one writer who went out and lived the exciting adventures conc erning which he wrote so intelligently. He actually enacted the stories which h e committed to the printed page. There is not an adventurous form of livelihood but that this man Munroe is well acquainte d with it. He circumnavigated Florida in a canoe away back in 1881 when our most southernly state was a wild frontier with vast tracts of unmapped and unexplored land. In 1867, Kirk Munroe, the n oly 17 years old, was one of the daring volunteers who aided in the first railroad survey from the Atlantic to the Pacific. The Indians killed many of the surveyors during this extens ive jaunt which was made a-foot. With a companion, Mr. Munroe made a 24 As tattered tramps, the young m e n made the trip to the Unite d State s Finall y, wh e n Kirk Munroe r e ached hi s father's house h e was ashamed to enter b e caus e he looked so disreputable. Young Munroe pace d back and forth on the lawn for more than an hour. The n he went up and rang the bell. His father came to the door. When he noticed the unkempt garb of his visitor, he said, "We have nothing for tramps," and started to c lo se the door." "Father, it i s I, Kirk, your son,'' crie d the caller. And the n the disheveled caller was welcomed warmly and was urged to tell the story of adventures on so me of the world's wildest waters. Kirk Munroe lives in an inviting, spacious residence called Kirkland House which fronts on a foliage-sheltered street known as "Leafy Way" in one of Florida's oldest and southernmost cities. For two score years now, Mr. Munroe has claimed Florida as his home Many of his book s are the embellish e d recitals of thrilling events which h e has participated in in the hinter-KIRK MUNROE Beloved writer of hooks for boys lands of the Everglades, along the Floridian keys a n d in the p icturesque tro p : c s of these matchless United States. Kirk Munroe has traveled around, about and across and cri sscross of the world's map. There is hardly a land but that i s not represented by wonderful curios at Kirkland House Mr. Munroe has gathered real treasures in his far flung tra\ eb. An attractive towe r at Kirkland House which p eeps above the tropical tree tops and like semptitern a l s e n ti n e l k oeps tab on the surrounding country is Kirk Munroe's modern "Towe r of London." During the many years when h e was writing his books for boys, this tower was Mr. Munroe's literary prison. He told me latterly how h e always hated to write. He u sed to force himself to hi s work room. Once in side, he would bolt the door-to kee p other people out and to keep himself in. Living the thrills and risking the hazards which provided the truthful experiences for hi s stories-these w ere the thing whicn Kirk Munroe enjoyed. He is a thorough out-of-doors man. Any form of sport or recreative amusement lures him. But the bus in ess of recording his experiences in black and white, of telling the tales in a fashion and style which would appeal to juvenile readers--that was the literary drudgery which this man Munroe disliked. Yet during the age before the advent of the typewriter, Kirk Munroe was a prolific producer of masterly books for boys. He wrote so much that h e had to distribute his works among four to five of the leading American publishers. Kirk Monro e was a lmo s t sys t ematic writer. He attended to the professio n of authorship with similar routine to that which his friends devoted to selling real estate, machinery, ships, furniture and foodstuffs. Kirk Munroe during his active authorship wrote three book s a y ear. He would accompli sh this assignment in e xactly three months. A 4 0 ,000 word book a month was his goal. It would take two weeks of hard work to write the first draft


Kirkland House the author's home at C ocoanut Grove, Florida. of t h e b o ok in pencil. remainder of the month was spent in correcting the manuscript and copying it in ink. Mr. Monroe was most methodical. Directly after breakfast, h e would hurry to his "tower." There h e would work as long as the urge to write would permit. There i s a certain period-the elastic limit of literary composition-when the flow of thoughts b egin to clog and the chann'el of expressive English becomes blocked. That i s the danger line for writers-the period when it i s best to knoc k off work for the day. Kirk Munroe was traveling in China at the outbrea k of the last Chinese-Japanese War. Immediately sensing the opportunity to gather the material for another book, Travel e r Munroe with his nose for news working at its best hurried to the Japane se capital. There through prominent friends h e arranged for an interview with the notable Togo. And, as an outgrowth of thL<> m eeting and many others wh'ch Ur. Munroe had with the military and naval leaders, he wrote his last and most popular book, "For The Mikado This book was published in 1904 and is still as popular with young folks as it was wh:'!n fir s t issued. P eculiar to say, Write r Munroe altho;:gh a citizen of the United States i s unable to tell of what state he is a native. It so happened that h i s parents-Bostonians by the way-decided to devote their lives to missionary work among the unciv iliz e d In dians of the Middle Wes t Thus it was that they were traveling on a Mis sissippi River steamer en route to northern Wi s consi n whe n the boy Kirk was born. It so happened that nobody paid any attention to the position of the boat when the stork arrived. Hence, Kirk Munroe has never been able to claim any c ertain one <>f the 48 states as his homing h eath. His birthplace on a river packe t has afford e d bim considerable amusement during vari ous times when h e has obtained passports for foreign travel. His birthplace "some where on the Missi ssippi" has be e n a source of extraordinary annoyance to the passport officials. The e ld e r Munroe s fin ally d ecided that the life of the traveling Indian missionary did not dovetail satisfactorily with the domestic upbringing of a young s on. Hence they returned to Boston. In that city, Kirk Chinese prayer wheel from far away Thibet. Munroe a ttended s chooL In the course of t i me, h e graduated from the Cambridge High School and entered the scien tific d epartment of Harvard University. Although he spent three years of study at that famous educational institution, h e never won hi s sheepskin as more important work in the guise of empire reclamation in -tervened. Every summer, young Munroe engaged in some form of scientific survey work. It was thus that he came to join the e xpedition sent out to run the line for the first tra n scontinental railroad. This party of 200 experienced .men divided into five groups which followed dilf e rent courses they walked from Bo ston to Lo s Angeles running l ev e l s and e stablis h base makers all along the routes. A wagon train of 20 wagons and 120 mules accompanied the surveyors to carry provisions and supplies. The trip was made through a hostile Indian country. The wagons and mules were all capture d n r M a n v of thP. wh te men were killed. In one of the attacks, a barbed Indian arrow passed through Munroe's buckskin blouse betwee n his arm and chest. The mi ss ile pinned him to a wagon in which the arrow became embedded. Kirk Munroe was not injured. He showed your writer that particular arrow which he has save d as a relic for 58 years. The mental h ead of the arrow b e d been forged in the hot coals of a hardwood fire by the savages. It was so shaped that it was impo ss ible to pull it from a wound without horribly mutilating the victim. The buckskin jacket which Kirk Munroe wore on his first trip across the western plains now hangs amidst his treasure trove at Kirkland Hous e. An Indian squaw of a friendly tribe made this leather garment for the young surveyor. She even added a watch pocket under Kirk's direction. In those days, the hunting and frontiersmen's shirts were not provided with any pockets. This trip supplied the facts and fancies which gave ris e to the book "Campmates." When Kirk Munroe docked in San Francisco from a boat on w hich h e had tra, l e d up the coast from Los Angeles where the survey survivors disbande d, he was without funds or belongings except the clothes on his back. He went to his uncle s law office. When hi s relative finally was free to s e e Kirk, he thought that the rough clad visitor whose hair was so long that it hung far down his n e ck was a boy who had come to clean up the office. The uncle began to give directwn s of how the job s hould be done. "Uncle, don't you know me, it's Kirk," sa id young Munroe. And then, an entirely different welcome was extended to the caller. To secure colorful material and a true background for another book, "Snowshoes and Sl edges, Kirk Munroe on::e made a s pecial trip to the Yukon during the dead of an ic ebound w inter. It was onl v a few months after Alaska had been ce.ded to the United States. The on l y s ettlements were peopled by Russi ans, a smatt ering of other white inhabitants and vii-Relics from a Llassa Temple. !ages of the Esquimox. Kirk Munroe's book was the first to present the story of the Alaskan Northland in a form that was interesting to American boys. Mr. Munroe when he finally decided to capitalize on hi s worldwide travels worked fgr the N e w York Sun for several years to acquire familiaritv with requirements. He made a s ucc ess of writing from the very beginning and was selecled as the first editor of Harper's Young Peo ple in 1873 when that magazine came into b e ing. B eing an amateur yachtsman of daring and experience, Kirk Munroe after some years was e lected commodore of the New York Yacht Club. H e was also on e of the early cycling enthusiasts during the pioneer days of the bicycle and was a prominent member of the original New York Bicycle Club. Forty-four years ago, for the first time, he cruise d to Florida in his yacht and first l earned first-handedly about the tropical wonders of the southern Suniland. He returned to make the first canoe t r ip made by any white man around Florida. This ( Cont!nued on page 66) 25


The calley door opened and a lithe-bodied man entered carrying a large d ish from which emanated a stro n_., repellant o dor 26 r, Caesar's Garlic Wars Being Some More Satirical Nonsense Abou t the Voyage of Uncle Tom' s Cabin .... Cruiser By JOSEPH FAUS IT'S TERRIBLE!" sai d Alice to the R e d Knight, drying the tears from her soft blue eyes. "I feel lik e I'll die soon." "Terrible, indeed!" concurred h e r littl e friend. "The entire ship's company is up in arms about it. Something must be done or we'll all starve to death. "Garlic!" said Alice disgu s t edly. "Why, even the word itself makes me sic k. Gar lic! And poor Alice's kind face did blanche in sudden indisposition. "Garlic in everything!" appended the Red Knight mournfully, and he poked h is small head through the port-hole. Then he s m i led in ghastly fashion and drew i t back. He was quite empty; h e hadn'c eat e n for two days. "Who's the new chef, anyway?" asked Alic e weakly s itting herself on the side of the berth. "Name of Caesar," answered the Red Knight. "Juliu s Caesar. I'm sure I don't know how in the name of common-sense \ and humanity he got the job, though. I thought Simon Legree was the chef-you know, the f e llow whose specialty was the nice hot dogs." "Yes, I remember," said Alice wistfully, "and with mustard 'n' everything. Oh, it makes me so hungry to think of it! L et's go in to dinner-maybe he'll forget this time." Hopefully, she and her companion hurried to the dining sal oon. They found a ll the passengers there, enscon<: ed glumly at the long narrow tabl e Uncle Tom, his ebony counte n ance r eflecting tragic pessimism, sat dismall y in the captain's place of honor There was a d eathly silence as Alice and the Red Knight took their seats at the bare tabl e. All eyes seemed to be dircted sadly, accusingly, on the chocolate-colore d old darky. "Oh, Uncle Tom," burst out Ali ce patheticall y, "how could you do it!" "Ise sorry, Mis sy, said the captain forlornly, "but hit's all my fault, I guess. This gem'man got on at de las' stop and sez h e wuz a swell cook. I told him we-uns needn't any mo' hands but h e mought h elpe n in the boiler room if he wants." "Yes?" said A l i ce. "Then," w ent on Uncle Tom sadly, "he got angrified and sez give him Mistuh Legree's job, and h e offers to roll so m e gold agin it." 'Roll?' queried Alice, puzzle d "Like a horse?" "Craps," explained Uncle Tom briefly. "And I se lo st. Gem'man," his old eyes twisted tragically about the table, his voic e rising hysterically-"Gem'man, Ise never lo s t afore-dem bones wuz loaded! Mi stuh Caesar am a cheater, and now he's starving u s to death!" "There, there," consoled Lady Godiva, from h e r position beside her horsey-s melling friend, Paul Revere; and she reache d ov e r and patted the old fellow's wrinkled hand. "Never you mind, Uncle Tom, he's bound to take pity on us soon. Don't worry so." "Here he comes now!" whispered Alic e excitedly to the Red Knight as the door to the galley opened and a l ithe-bodied, stalwart man ente r e d In his hands were several trays filled with dishes, from all of which emanate d a strong, repellant odor. "Garlic!" dejectedly sighed the guests as one. "Garlic again!" Julius Caesar let hi s co l d eyes roam about the assemblage. H e s miled in austere reminiscence and said : "You all remind m e of Cassius. You have that lean and hungry look!" Then h e proceede d to place the food at the end of the table where sat the di sco n solate Leonidas, the Spartan. Julius moti on e d haughtiiy to this individual to pass on the steaming di s he s. At the gesture the pale face of Leonidas flushed w1th determination; h e drew his frame up taut in hi s chair. "They shall not pass!" he declaimed fiercely. "Think you're at Thermopylae, eh?" s neered Caesar. "You and your three hundre d Spartans-bah! lt 1'0 been X erxes, I'd have whaled hell out of you!" ''Mistuh Caesar! M1stuh Caesar!" e x postulated Uncle Tom in embarrassed alarm. "Profanitation am not allowe d afront de passengers." I apologize to the ladies then," acknowledged the chef, and h e procee ded to bow courteously to Cleopatra, Alice, Lady Godiva, Catharine de M e dici and Potiphar' s wife. (Potiphar himself was no t along; there was a rumor though-so Cleopatra had avidly whispere d about-that Joseph had stowed himself away somewhere in the cabin cruiser.) "What I meant to say," explained Caesar, "was, I'd have v!haleo a naughty word with four letters meaning where the devil lives, out of him." To this the guests, though not understanding, giggled politely. The n, "Pass the wittles, Mistuh Leoni das," requested Uncle Tom. "The y s h a ll not pass!" sonorously reiterated the stern-visaged hero of Thermopylae. "They are inflicted with vile garlic again; you could eat but a mouthful. Caesar," h e turned with sudden b erserker rage on the coldly smiling chef, "why all this dastardly, ill -s m elling campaign?" A fanatical gleam came into the Roman's eyes; h e struc k a ponderous, dignified attitude. "Speech! Speech!" weakly clamored the passengers, a ll holding handkerchieves to offended nostrils. "Speech! Speech!" "Four score and ten years ago," unctiously d eclaimed Caesar in a l oud voic e "by the people for the people, of the peo ple He halted uncertainly, evidently groping for more words. Then ringingly: "Lend m e your ears! Give m e garlic or give me death! I have conquered Normandy, Spain, Africa, Britain; I have fought and won the famous Gallic Wars


Over the Alps lie Italy; in Italy is the beloved garlic; and it shall be kno";n to whol e world! This is Caesars Garlic Wars the most important campaign of my life!" With that stentortion assertion, he turned and l eft the saloon. Poor Leonidas a s the noxious fumes from the steaming plates more strongly assailed him, feebly rose up and stumbled out on d eck for fresh air. Brave Paul Revere th e n steppe d ove r and distributed the food about the table. Alic e almost nauseate d, d i s cov e r e d the soup was flavore d with powerful that the entree was spiced with powerful ga1hc; that the salads were dressed and powdered with powderful garlic. "I-I don't think I care for anythmg today, said Alice faintly to the Red Knight He nodde d sympath etically; he said, "Look at Falstaff-he's losing weight fast." Alice gaze d acros s the board at the Englishman. He was scowlingly trying to sip some of the odoriferous soup. He looked as though he had lost fifty pounds in the last two days, thought Alice commisseratingly. At that moment Falstaff glanced up, a d e mo n iacal glare in hi s usually good-natured eyes. "What kind of pie you got for d esert?" he yelled toward the galley door. Then sotto voce: "Make mine garlic!" And he proceeded to sob and blubber into his napkin. All the guests out of pity and respect turned their eyes from the sad scene. "Liza ordered Uncle Tom, mot10nm g to the girl "send in that air music gem'man. H e mought h elpen us to down the witt!es." The negress limped away, and returned m a few minutes with Nero who carrie d his violin with him. However, he sullenl y r efuse d to play till a fir e was starte d in the fire-plac e Then he rendered "What' II I Do?" "Yes!" said Alic e a s id e to the R e d Knight "what'll w e do? I can't stand this any longer. I'm starving! Oh, I wi s h I had never come on Uncle Tom's cabin-cruiser!" At that moment there came a rapping on the companionway-door. It was opened, and Simon Le g r e e jubilantly cracking hi s whip, escorted in a Spanis h g entleman. "Mise r De L eon!" he enunciated importantly to the awed and curi ous a ssemblage "Nobody els e but!" grinned Uncle Tom i n de-Dashing Paul Revere foUowed little Alice of Wonderland up the yacht's ladder, at the head ol which stood Lady Godiva light, n smg to his feet. "W elcomes to our wessel, Mistuh De Leon. Have this air seat. Fumadiddles, suh! You 'pears younger ebery time I sees yo'." The stranger bowed his acknowl edgment to the compli m ent, and then gravely sat down. "What makes Uncle Tom fib like that?" queried Alic e sorrowfully to her little friend. "A man can't g e t younger; h e gets older. "No, no," s a id the Red Knight. "You see, Mister De Leo n used to liv e in Florida." "Oh !" said Alice, a s if that settled it. "Where yo' bin, Mistuh D e Leon?" asked Uncle Tom after h e had introduced t h e newcomer around. "Back to Florida," answered the Spaniard. "Says which?" stammered the darky unbelievingly. Then: "Fumadiddles, sub! This ain't the year 1565. Stop yo" funnifying, Mistuh De Leon!" "I've been vi siting the country I discovered long ago," stated Ponce d e L e on implacably. "How come?" bes e eche d Uncle Tom wonderingly, whil e all the passengers craned their n ecks to hear the reply. "Conan Doyl e and Sir Oliver Lodge fixed i t up for me-the transit and everything," tersely explaine d the famous explorer. "They are really very clever." "I'll say dey is!" ejaculate d the old darky. "An' what'd you think of the state, Mistuh De Leon?" This casual enough question s eemed to act as a match to inflame the newcomer's e loquence. He immediately began a glowing eulogy. "Scenically, Florida is the most beautiful, the most wonderful, the most marve lous-" "That reminds me," at this point rudely interpolated H enry the Eighth, "of an odd incident that took place during my marriage to my fourth, or fifth or was it the s ixth wife. Anyway, in that pa1:t of the ceremon y where the pries t says, 'If any man has anything to say why this marriage should not be, let him speak now or else hold hi s peace forever,' there e nsued as usual th e :iliort si l e nc e ; and then, jus t a s the divine was going to r ead on, a fellow rose up from his seat and walked to t h e front. 'If n o one el s e doe sn't care to mention anything,' h e said, 'I'd lik e to say a few words in favor of Coral Gable s'." (Continued on page 72) .. 1 27


Coconut palms grow at various angles "He who plants a c o coanut tree, plants vessels and clothing, food and drink, a habitation for himself and a heritage for his childr e n. FLORIDA'S mo s t popular tropical plant is the cocoanut palm, the tree of one hundred u ses which ranks it an outstauding world's champion from a utility standpoint. Science has searched the whole world and has never discovered any other tree as valuable a s this curious grower of the tropics which towers to heights of from 75 to 100 feet under climatic and soil conditions in our southernmost state. This same palm tree which adds b eauty and stately dignity to ornamental views and vistas far south of freezing weather is revered in the East Indies as a "sacre d tree." The natives believe that any tree which provides so much food and s o many valuable products emanates from a God-given source. From root to crown, the cocoanut palm tree exemplifies utility. And despite its record utility, it is an outstanding object of beauty, an adornment to the shores and sandy soils, the parks and driveways, the boulevards and walks of the Floridian Peninsula. Wind, wave and man have been the agencies which have spread the palm tree from one end of Florida to the other. Science is not exactly sure how the cocoanut palm migrated to the southernmost section of thes e United States. The romantic beli e f is that the first storm-tossed se e d was transported to Florida from the American tropics by the Gulf Stream. It is thought that the pioneer palm trees sprang from these derelict seed and that wind and w eather, storm and water subsequently scattered seed to all sections of the state. All the indications are the palm tree i s of seafaring inclinations. It may be that it grows commonly close to salt water in order that it may distribute its seed via waves and currents to new fie lds of propagation. The see d are watertight while the y float like bobbing corks in a millstream. Certain islands whi ch years ago were practically barren of vegetation are today garbed in an abundance of palm trees that sway and rustle under the impulse of gentle trade winds. The logical deduction is that the seeds which have produced these interesting trees came like shipwrecked mariners to their new homes. Time was when the cocoanut trees like mighty snakes twisted, turned and grew along the ground. They assume d this supine posture in orde r to better withstand the violence of the hurricanes and tornadoes which are prevalent in the tropical countric Even today cocoanut trees bow and bend, incline and slant in the direction of the wind which blew the strongest when they were small. In some cases their growth is corkscrew-like. The trees grow every possible direction. The growth of the sawpalmetto now existent in great numbers in the swamplands of Florida i s a perfect picture of what 28 FLORIDA'S TREE OF A HUNDRED USES By GENE HARRY DAY the palm trees once look ed lik e before they d eveloped the habit of erect growth. The cocoanut palm tree refused to remain among the family of swamp-crawlers. It grew erect as times changed and finally conquered the tropics. It now ranks high among the bravest battlers of mighty storms. It remains erect in tempest and hurricane. It boasts a very strong trunk and root system. Its modern t endency to flare away from the perpendicular i s probably a throwback to the days when it was listed among the creeping families of tropical trees. In the tropical countries, this warm climate tree grows, blooms and bears fruit throughout the year. Under Florida conditions, the individual palm tree produces large clusters of 30 or 30 to 40 or more cocoanuts. The frosts that sometimes occur in Southern Florida blight the leaves and occasionally ruin a few nut crops. Commonly, the cocoanut palm tree prospers as far North as latitude 27lf.z degrees. It does best on hammock so il and the moist land clos e to the sea-side. Although this palm tre e variety i s used as an avenue ornamental, such utilization involves certain dangers to pedestrians. During wind storms, the nuts and leaves are liable to blow off and crack the skulls of A stately row o f Royal Palma near Miami


passersby. The huge leaves weigh as much as 25 pounds apiece whil e the cocoanuts are as dangerous missil e s a s small cannonballs. The nuts usually drop at night. The moi sture of the d e w loosens their connections with the tree so that the y fall to the ground. Accidents are thus not s o numerous a:; they would b e during the day-time when folks are a-stir. Cocoanuts with the husks still in place are set out in damp, s h e ltered beds in a mangrove s wamp or other plac e of natural secl u sio n. In from three to four months, n e w plants will sprout from the old nuts The soft sprout of the folded leaf emerges through the eye of the nut and spreads gradually into a broad fine leaf. Other leaves follow and in the cours e of time a root system develops. Then the young plant i s ready to be set out in a comm ercial planting or as an ornamental. The trunk begins to form when the p lant is about two years old. It produces a sort of cloth-like fib e r. One section of fiber s cross other at right angles and form a kind of protective armor tor the base of the tree. Furthermor e, this fib e r binds togethe r the palm leaves and supports them in position. L a t e r when the leaves become strong enoug h to support the ms e l ves, this fib e r d e cays and disappears. In the royal palm tree, the arrangement i s somewhat differ ent. The base of the l eaves the tree trunk and forms a tight solid cylinder which loo ks as though it w e r e of concrete After its sixth or seventh year, the Florida palm produces flowers. These blooms look like large tassels of corn. The male blossoms which occur at the upper part of the tree sprinkle the female blooms below with poll e n and thus fertilize them. The royal palm in southern Florida grows as far north a s Fort Lauderdale and as far south as Cape Sable. Unquestionably, birds have played an important part in disseminating its seed. The royal palm can not exist on pine land and demands a moist hammock soil for successful growth. Some royal palm leaves are 20 feet in length while the sheaf of the leaf is from four to five feet in length. The massive l eaves of the royal palm are draped artistically by nature to add beauty to the tropical Ecenery of which this stately tree is an impress ive feature The tree is always beautiful as new leaves appear to replace the old ones that fall. On Paradise Key in southern Florida there are 70 matchless royal palm trees which tower to heights of from 85 to 120 feet. Altogether, there are more than 1 ,000 different varieties of palm trees being grown. There are 30 distinct kinds of cocoanut palm trees including the type that is so popular in Florida. The cocoanut palm tree i s widely distributed throughout the Tropics and is always the first tree to gain a foothold on newly formed islands. Some of the European palm trees produce building material, masts and similar products but the Florida palms are grown exclusively as ornamental and for nut production. o person, as yet, has attempted commercialized palm tree production in Florida as a source of raw materials for manufacture although such a traffic may develop in the future. The leaves of the palm tree are used to thatch houses and sheds, to line fences and to make hats, mats and baskets. The pliant stems of certain rattan palms are employed in the manufacture of wick erwork furniture. The terminal bud of the cabbage palm is cooked and eaten like cabbage. It is also a favorite food of bears. Hunters who seek bear meat always wait for bruin in the neighborhood of the cabbage palm trees. The spines of some palms are u se d by natives for tipping arrows and spears as well a s for fish-hooks and in tattooing. "Sailor's cabbage," or "millionaires' salad" are the names of relished foods prepared from the unopened leaves in the crown of the palm tree. The removal of this material always kill s the cocoanut palm tree. Hence the dishes are expensive luxuries. In the tropical countries, the dried leaves of the palm tree wrapped togethe r are often used as a homespun torch The long slender trunk of the cocoanut palm tree is use d in making cradles by hollowing out the central core. This material is also made into lumbe r for building houses or making furniture in warm climate sections where the trees grow. The cocoanut palm trees are tapped at certain periods of the year as they yi e ld a s o-called "toddy" which the natives conv ert into an alcoholic drink. The "toddy" is also used in making sugar and molasses The husk of the cocoanut contains valuable fiber which is u se d in making cordage, rope and fis hlines The "coir" ropes and cables made from this material are use d extensively in the maritime world. Instead of rotting when exposed to salt water a s does ordinary rope, the "coir" cables b ecome more durable and tough. This fib e r is also u sed in making sails for canoes, thread for sewing floor matting, clothing, nets, brushes and brooms. It is also used to stuff pillows and mattres ses. In certain of the tropical countries a large commerce has been developed in copra, the ripened meat of the cocoanut broken into pieces and dried in the sun. (Continued on page 74) Royal Palms are only one of several hundred species of palm trees 29


The OLD SPANISH MISSION AT NEW SMYRNA SOMEWHAT back fr o m New Smyrna town, 'Twix t swamps and fore s t lands Crumbling with age abundoned lone A Spanish Mis si o n stands. Each crumbling st o ne a st ory tells Of faith and c o uraye high, Whe n m e n of God in a sa1.1age land Did w ork and pray and die The palm trees grow in the cloisters dim, Cre sts to the blue of day. Whil e the priest who kneels at the altar rail, Is an aged oak and gray Surplic e and sto l e o f the swinging moss, His knarled knees bend low, His chant the wind in the mo1.1ing leal.les, As the seasons come and go Time is lost and the l o ng dim past Is buried in sun and rain. But the steadfast soul of the Mission Priest Is kneeling there again hear the peal of the Miss ion bell E 'er the dawn is in the sky, And the Red-man bends to the white-roan s God, As t he gleaming cross goes by. I hear the strains of the Vesper Hymn, Floa t through the twilight, gray, As the 1.1el1.1et cloak of the tropic night Falls o'er the burning bay Gone are the sa1.1age days of old, When the Red -man wandered free, When white-men seeking gold and fame, Came o1.1er the cruel sea. Fame was lost in the jungle wastes And the price of gold was death, And the land was lost to the nati1.1e t ribes, Through treachery and stealth His brothers ha1.1e fought, and conquered, and Men ha1.1e t oiled and died in fear, But the steadfa s t soul of the Mission Priest Is e1.1er knee ling there -Fae Oemler Smith. R u i n s of the O l d Spa nish the fifteenth c entury a t 3 1


Mowi n g a crop o f kudzu-one o f the heavy-yie!d ing forage crops grown in West Florida WEST of the SONG-SUNG SUWANEE Capital Shakes Hands with the Land of Plenty tn Western Florida F)RTUNA, Godde ss of Plenty, is the a p propriate symbol of progressiveness and prog r ess in agriculture up in the latitute of W es t Florida-tha t ex pansive t erritory west o f the Suwannee Riv e r which has been immortalized in song and s tory. If you r e coll ec t the lik e n ess of Fortuna as ,:h e was pictured in mythologi es of yore you will r e call that the venerable madam was represented as hol ding a cornucopia in her hands proffering to a world eager, y e t ignorant of h e r m e a sure l ess pos s ibiliti es. And W es t ern Florida today is none other than the anci ent image of Fortuna revamp ed and mod ernized eq uip ped with a 1 9 2 o chassis and boasting a s uperpower motor o f matchless e ffici e ncy. An agricultural land of promise newly awakened, an Ede n of farming potentialities, a s ection which, gauge d on what has b ee n accomplished in othe r r e gions of our southernmost state appears to the impartial ob serve r like anothe r Golconda recently uncovered. Capital from all parts of the United States i s shaking hands with Wes t ern Florida. An empire discover e d many centuries a g o by the adventure-see kin g Spaniards i s now r esponding to the explorations and e xploitations of twentieth century expeditioners. The y come by rail and wate r or i n gasolin e driven vehicl es They study facts and fig ures. They see k inve stments W es t ern Florida exte nd s hearty w e lcom e A n e w era of prosperity has latterl y been ushered in we s t of the Suwannee Riv er's glidin g wate rs. West Florida is that geographical zon e of the Unite d States' extremity whi c h li es we s t of the Suwannee River It con s ists of 20 counties that cover 9,65 8, 000 acres and comprise 27 per cent of the area of the state. It produces n early nine-tenths of all the cotton, about nine-elevenths of the tobacco and four-tenths of the corn 32 B y G E 0 R G E H D A C Y raised annuall y m Florida. Gad s d e n county a lon e yields three-fourths of the America n s upply of fuller's earth. On e fourth o f Florida's p ecans come from the western se ction of the state. Leon county the larges t grove of tung oil trees in the South. This same county i s prominent in dairying and operates on e of the l a rgest crea m e ries in our most southernly state The most extensive fores t of gophe r wood trees in the country is locate d in Liberty county. The larges t national forest r eserve south of Appalachia i s another pre-eminent factor. W es t Florida markets annua lly one-third of the stat e naval stores a n d more than eight-tenths of the oy s t e r output. The fin es t harbor south of N ewport N ews Virginia, is the pristine maritim e a sse t of P e n s acola. An important state h ighway is b e in g built through Wes t Florida whic h will link that r egio n with the r es t of the state and make it readily acc ess ibl e to motor travelers. The writing on the wall promises a West Coa s t railroad a s another eventual ity. Stee l rail s shortly will connect Tampa, St. P e t e r sburg and other W es t Coa s t citi es with the land of the s on g sung Suwannee Bette r transportation facilities always augur inc r e a sed p opulation. And se v eral hundre d thousand more p ermanent resi dents is what West Florida today n ee d s most of all. Expe ri ence d farmers to work the idle land, agricultural experts to min e the f arming wealth of an unplumbe d em pire If thi s writ e r were to tell you all the stories Of s ucc ess and prosperity that h e ran acros s during a r e c ent tour of Western Florida, you, fors ooth, would doubtless dub him a truth-twis t e r and woulrl toss asid e in sheer disgust the pages which he might have written. Your wr' t e r has put the curb on hi s enthusiasm. H e will offer you nothing but guaranteed data-statistics wh i ch co me from the state authorities and from conservative business men who think twice before the y speak once in si nging Florida's pra i ses. It i s indeed a wonde r tale which can b e type d eve n wh e n on e eliminates the he ad lin e r s and deals ex clu sive ly with the more mediocre stories that have inc eption w es t of the Suwannee. During the last t e n months the merchantable value of the marketable lands of W es t Florida have incre a sed two-fold. Acres which could have b ee n purchase d last Thanksgi ving for X dollars now will cost you 2X dollars or more R ealty that for years ha s stagnated a s though mire d in the sloug h of des pond has come to life with surcharge d zeal. Things are booming. Bus ine ss is cresting the z enith of prosperity. V al u e s have mounte d rapidly yet they are s ubstantia l. W ealthy men of vast financial c redi t s are backing the dev e lop m ental programs. The tra d e winds of g oo d fortune which h ave wafted thei r bree ze s of contentment to Southern and C entra l Florida have now penetrate d to the homing heath s of the Apalachicola and Suwannee Riv e r s Peace, contentment and permanent pros p erity are pouring into the w es t e m section of our oldest state During the last t e n months, bonanza purchas e s of agricultural land which will b e u se d for farming purposes and developed as valu able food mines have b ee n made For example a certain gentleman fro m K ansas City starte d the ball a-rolling by studying Western Florid a intens ively a s a n i n vestor's paradise and the n buying 1,000,000 acres of w e ll locate d coastal lands along the salty bre ez e course which extends from Tampa to P e nsacola. Another gentleman from Chica g o who s e name is West decid e d that Wes t Florida was the place that h e had long be e n searching for. The result-he purchase d 100,000 acres of agricultural land, the g r eate r part of which is locate d


in l''ranklin County. Just a few weeks back, a Chica g o firm bought 200,000 acre:> of cutover and farming lands from a large lumbe r company in Taylor county. A Bo ston corporation, about the same time, paid cas h for 150,000 acres n ear Tallahas see. Barron Collier of New York who owns more than 1,000,000 acres of south ern Florida and Eve r glades' land s is also r eporte d to have purchased extensive hold ings latterly in the land of the inimitable Suwannee. The foregoing are but a few of the many, many extensive sales of real estate which have been made recently in Wes t Florida. Many a land boom is but a flash in the pan which flick ers out and is forgotten directly after the powder ignites The rise in values in the 20 counti es of W estern Flor ida does not qualify unde r any s uch d e scription. The r ealty increases have b ee n s olid and substantial. They also w ere in evitable For as soon a s the res t of the tate b egan to hum with the bustle of progress' process ion, it was as c ertain as doom's day that West Florida would also i n the course of time have to follow b ehind prosperity's n e west band wagon. Should you elect to purchase any land in territory wh e r e the barome t e r of prices IS constantly ris in g follow this tip w hich com es from on e of the b es t informed agri cultural experts employed by the state of Florida. He told m e to advi se the reade r s of Suniland to purchase none but the farming lands with a clay subs oil. All s uch land s in W es tern Florida r espond rapidly t o pra ctic a l agricultural deve lopm ent. They will be the backbone of the Suwannee country's future d e velopm ent. Like the wheat fie lds that provide the bread grains for all America, the y r epresent the sum and substance of potential w e ll being. The famed Suwannee River is but one of the many waterpower sources in Northwest Florida Western Florid a i s the land of the hardy Satsuma orange, a citrus fruit which i s finding wonderful favor with the medium cla ss con sume r s throughout the United Sta t es. The Satsuma belong to the Manda rin group a nd commonly i s ca ll e d the "Kid Glov e orange" b ecause the p ee l ing ca n b e r em ov ed without soi lin g a kid glov e. From two to thre e thousand acres of Satsumas i n Western Florida are doin g extraordinarily well b ecause this variety prospe r s clo se to the northern borde r of the citrus belt. When budde d on Trifoliata stoc k there is no other e d ible orange which is as h ardy as the Satsuma. Trifoliata stoc k will withstand zero w eathe r whil e Satsuma trees have been e xpo sed to temperatures as A typical exampl e of an old.time plantation home near Tallahassee low as 15 degrees and produced profitable crops the following season. Eleven year old trees of Satsumas have produced a s many as 2,000 marketable fruits a seaso n which so ld for two cents apiece-illustra tive of the possibilities of the industry. Jackson, Escambia, Santa Rosa, and Bay Counties have won success in growing Satsumas. The variety is adapted for cul tivation in all the counties of West Florida. The Satsumas sell for about $1 more per box than the average variety of Flori dian oranges freight on board, West Flor ida. The Satsuma handles exactly like a tangerine and i s favorite with the work ing clas ses and school children who carry lunches. It is one of the dependable fruits whic h can b e raised extensively in Western Florida. The future of the industry is bright. The demand for Satsumas in the northern cities of maximum consumption i s annually increasing. The fact that the variety is remarkably resistent to drastic temperature changes is of great financia l significance to northern and western Flor ida land owners and citrus farmers. W es t Florida is also the c enter of the stat e s blue b erry industry, a commercial ized enterprise of recent origin. Alto geth e r about 2500 acres of acid sour have b een mobiliz e d and equipped for mar ket blueberry production. Florida has hun dreds of thousands of acres of land which now are idl e that are admirably adapted for the cultivation of this novel cas h crop. The blueberry i s indigenous in West Flor ida and is not bothere d there by pestiferous dis eases. In fact, the blueberry farmers thus far have not had to spray their trees as no insects have been found in that state which attack either the roots or branches of the valuable trees. Washington and Walton Counties are the hubs of the novel industry. Lands which are too sour to produce profitabl e gras s and grain crops yield net profits of from $300 to $900 per acre when cropped to blu eberries. Japa-33


nese persimmons are also being grown profitably as well as Excelsior plums crossed on the na tive Suwanee Country stocks. Although West Flor ida is a little too far north to classify among the winter. vegetable sec tions, nevertheless con siderable profit is yearly bei n g realized from the production and sale of such green foods. Dur ing 1924 more than 255 carloads of truck and vegetables were shipp e d to the northern markets. Turnips, cabbage, let tuce, English peas, rad ishes and other vege tables that are capacitat ed t o withstand cool weather prosper in West ern Florida. Pork pro duction which features the raising and grazing of peanuts is a promising potential industry. Ku as large as Jacksonville. West Florida ha:> the largest government forest reserve south of the Applachian mountains. Many people think of the homeland of the flamingo as a cente r of sport fishing where wealthy men while away their leisure yanking 150 pound silver tarpons from azure depths. These persons forget to visualize Florida's commercial fishing industry. The annual shipments of salt and fresh water fish aggregate 60,000,000 pounds while the merchandizing of shell fis h, shrimp, crabs, oysters and clam> amounts to a 125,000 barrel crop. It would take a 14 mile freight train to haul these fish to market in one shipment. As sembled as a single gigantic fish the y would form a monster larger than 2,000 of the biggest whales ever captured. This Sunset on beautiful Apalachicola Bay Satsuma oranges are grown in large quantities in West Florida II


Tobacco is grown both in the open and under shade in Northwest Florida in larce quantities fish of statistical imagination would be huge enough to swallow the largest battleship that ever was launched. Your writer cites these figures for your information. His study of West Florida's fishing industry evidence that that section is a very important supply center. Eight of every ten barrels of oysters shipped north have their origin in the latitude of Apalachicola. Along the coastal exposure, land has been gobbled up like political offices during election year. Practically all the outstanding waterfront property has now pa ssed into the hands of speculators or wealthy capitalists who plan to develop their tracts as hotel and resort sites or as winter homes. Just to illustrate how rapidly prices soar when an energetic boom is functioning full force, the case of a certai n 150 acre island clo se to Florida's western face is interesting. This island is located near St. Marks and looks out over one of Florida's finest fishing grounds. Several months ago, when Western Florida was just beginning to awaken, this seabordered parcel of land changed hands for a $75,000 conisderation. Shortly thereafter, land values began to mount. Again and again, the price of the island pyramided until only a few we e ks before this articl e was written, the place was marketed for $5 00 000. Purposely your writer has left a brief di s cussion of the waterpower resources of Western Florida to the last for it is a potentiality of almost incomparable possi bilities. The hydro-electric power assets of this territory are greater than the combined waterflow offerings of the rest of the state. Tallahassee is now beginning the development of a $1,000,000 power plant from the Ocklochnee river. Power from the Withlacoochee river is provided to Ocala, Dunnellon, Crystal river, Inverness, Floral City, Brooksville, Bushnell, Cole man, Center Hill, Webster, Dade City and Zephyrhill s and to a number of hard rock mines and rock quarrie s. Leesburg gains its hydro-electric pow e r from the Oklawaha River. Marianna utilizes the energy furn-ished by Dry Creek. These instances of the utilization of harnessed waterpower are so remarkable as to serve as pathfinders indicative of what efficient purposes the flowing waters of the western part of the state may b e made to serve. It is not beyond the limits of reason to predict that some day a chain of factori es somewhat similar to the cotton factories of North and South Carolina may border the runaway waters of Western Florida rivers. They will lend an economic background to the industry of what promises to be a most prosperous and progressive land of plenty. To recall the ep ochal days when Noah built the famous ark carries us back many centuries into the dawn days of history. Curiously enough, West Florida boasts an extraordinary forest which is intimately linked with the constl'uction of that notable craft of refuge. This particular woodland i s the only fores t of evergreen cedar in the United States. The material is commonly called "gopher wood." It is claimed that Noah built the ark from this variety of lumber. Thus a wood now growing vigorously in our o ldest American state dates back to an exciting period of Bibli cal history. A c ertain quartet of factors govern the industrial and commercial s ucce ss of a county or a group of counties They must be equipped with adequate capital, pow er, raw material and labor. All of t he se Western Florida today ha s in abundance. That is why the region qualifi es admirably to u se the services of Fortuna, goddess of Plenty a s guide and guardian. If modern man like Rip Van Winkle could but go to s leep for a century or more h e, doubtless, would awaken to see this westernly part of t h e Floridian Peninsula mentamorphosed into a bustling beehive of thrifty business. For it remains but for man and h is mates to capitalize on the natural advantages and climatic rich es of this belt of land that borders the Mexican Gulf on the one s ide and the Suwanee R ive r on the other to effect this transformation A fine start has heen m ade. I t is now up to Florida and Floridians and the adopted s on s and daughters who are flocking south of the snow line for permanent settlement to consummate proportionally as fine a finish. West Florida's $2,000,000 fuller's earth project merits brief description as a worth while example of what industry is already accompli shing west of the .Suwannee. Fuller's earth possesses remarkable absorbent characteristics. It is used in filt ering the impurities from crude petroleum. It also is invaluable in removing grease from the woolen goods of ordinary and extraordinary commerce. At Qunicy, Florida is located the first Fuller's earth mine estab lished in this country. Previous to this discov ery, the United States obtained its supplies from England. More r ecently additional deposits have been found in Illi nois and T exas but northwestern Florida and southwestern Georgia are still the major production points in the N e w World. A measure of the rapid gain in property values which has obtained during the last half year in West Florida is had in the matchless r ecord which the state of Florida as a unit has hung up during a recent de cade. At the beginning of this period, the total state wealth was estimated to be $922,000,000. Ten years later, it amounted to $2,424,000 000. This represented a statewide incre ase of 163 per cent. The per capita wealth jumped from $1,148 to $2,341 during the same interval. On the bas is of this increase during that decade, it is logical to r ec kon that the value of all Floridian property will total more than $6, 000 000 ,00 0 at the end of the next de cade. Government records s how that there is but on e other state of the entire fortye ight that has i ncreased in wealth faster than Florida during the las t ten y ears. The writer feels that his estimate i s rational and conservative when he offers the opinion that We s t Florida during the next half score y ears will make as r emarkable a commensurate gain in property value as did the state as a whol e during the la s t decade. 35


MAIL AND FEMALE Tampa s H Postmistress Tells How It Feels to Be the Highest Paid Woman H Postmaster in the Country a nd Gives Some Advice to Women By MARY YEARGER RAYMOND I AM only human, and I won't pretend that it isn't a source of gratification to me to be postmaster of Tampa," said Mrs. Elizabeth Barnard, high-est paid woman postmaste r in the United States, with only seven men in similar positions receiving larger salaries. "Tampa is such a wonderful city. It is growing so rapidly and it is only natural for m e to feel a source of pride in having a share in its growth. "If you s top to think of it, Uncle Sam is playing no small part in its development. It is a pet conceit of mine to believe that the large sales that are con summated are helped along by the promptness and efficiency of the mail se rvic e Undoubtedly, the postoffice has its finger on the puls e of the activity in Tampa. "Oh, yes, I am sure w e are having a vital part in the progress of Tampa-the phenomenal increase in business and i n population." Mr s Bernard h esitated and I remarked: "It is wonderful that you-a womanare Tampa's postmaster." Mrs. Barnard sm iled at that. "I did not becom e po stmaste r overnight," she said. "It required years of apprenticeshiphours of study. My training was pretty hard at times. But I don't regret a single bump or jolt. It was the e xperienc e I nee ded. "There was exhilaration in each inch of ground yield e d to m e. I would think: 'This is my v ery own. I won thi s recognition alone.' "But you may b e sure that I worked every inch of that way! "I came to Tampa in 1906 equipped with nothing more than a great de sire and a boundless determination to find so m e sort of 'job.' I sought emp loyment at the post offic e here and was told that they 'were not u sing wom en in the postal service .' The next y ear, h o w ever, when I was att ending bu siness college I was offered a stenographic pos i t i o n by the po stmaster, George W. Bean. "The woman who enter s the bu si n ess fie ld fully traine d does not know h ow fortunate s he is. I real ized from the first how handicapped I was by my lac k of busi n ess preparat ion. It wa s fearfully inade quate. So I continued my studie s at night at a busines s colleg e.'' This step perhaps s hap e d Mr s Barnard's d esti ny. Later, s he wa s appointed secretary to Mr. B e an, continuing in that capacity under his s ucc essors James McKay and E. D. Lambright. Then s h e wa s appointed assistant superintendent of mails. Her progress up the ladder from that time on was rapid. II "Success in life," says Mr s Barnard, "never come s easily.'' She lauJrhed at that, adding, "Which has 36 b ee n said platitudinously so often that it s ound s lik e an outgrown myth. It isn't, though. It i s true. The law of cause and effect is inextricably mixed with success. "The differenc e in failure and s ucc ess, a s I see it, is the sheer ability to hang on. A grim determination to reach a certain place. If a woman has no goal, no objective, she will n eve r go far in bus in ess "Perhaps, I suggested, "you had an aptitude for business that some women do not have.'' Mrs. Barnard s hook her head, answering slowly, a reminiscent look in her brown eyes, No, that i s not true. It was hard for me at first. You se e I did not choose a business career. It was forced on me. But once in the game, I meant to be suc ce ss ful. I could not accept the idea of mediocrity, of standing still. I worked always with the thought in mind of going a little higher. III The door that leads to the office of this remarkable woman is di stinguished by two words: "Come In.'' It i s the only door in the United States postal servic e marked in that way. It is MRS. ELIZABETH BERNARD Uncle Sam's highest paid woman po stoffice executive


Federal Building at Tampa, soon to be enlarged to care fot the hul'e quantity of mail bein!: handled throu:h it every day the only postmaster's door in the United States that does not carry the forbidding word: "Private." :J'he sign is symbolic of Mrs. Barnard's attitude of mind. "I am a public servant," she says. "When people want to see me it should not be made difficult for them. I think, too, there is a great deal of waste motion saved by eliminating barricades and middlemen. "In most instances, when some one says 'I want to see the postmaster,' it is gen erally the postmaster who alone may smooth out that particular difficulty. Of course, there are times when I refer people to other sections and departments. But not s o often as to require a change in my policy of personally meeting the inquiring public. "Perhaps, after all, I am only lazy. The door, you see, obviates the necessity for answering many knocks and saves many steps. A great d eal of her success hinges on her accessibility and her willingness to discuss the problems of others. They are never too insignificant for her earnest at tention. In her eighteen years of postal service she has worke d in every department, finan cial, registry, complaints. During this time she has corrie in contact with every phase of human nature. And from this contact has been d eveloped this most outstanding trait of character-consideration of the other person's state of mind. "I'm afraid at times I'm much like Mark Sabre, in 'If Winter Comes,' thinking the other man's thoughts for him. That, of course, can be carried to an extreme. And again it proves very helpful and untagles perplexing situations for me. IV "I want to speak to the postmaster,'' says a particularly cross-looking individual. He says this sharply, a trifle arrogantly to the woman seated at large mahogany desk. "All right," says Mrs Barnard briskly. "I'm listening." For a moment the man stares in per plexity. His gaze clashes for a fraction of a second with that of Mrs. Barnard. His manner changes abruptly, and he states hi s mission, respectfully. It is not long before he realizes that he has come to the right place. When he goes away his minor grievances have vanished and difficulties which had appeared insur mountable a moment before are already in process of being solved by the keen in telligence and specialized knowledge of the woman at the desk. For despite the flowers growing on the window s ill, the summer frock she is wear ing, and her feminine readiness to smile, Mrs. Barna1d is every inch a postmaster. And she knows her job! v "I am a strong contender,'' says Mrs. Barnard, "that a woman should not mix home and business. That remark sounded so strange from the lips of a woman who, first of all, is a devoted mother, an eminently successful busin ess executive, membe r of the Tampa Board of Trade, the Y. W. C. A., Red Cross and who was recently elected State Presi dent of the League of Business and Pro fessional Women's Clubs. A woman who analyzes a chart dealing with postal conditions with lightning-like rapidity. Who guides the destiny of the postoffice with a sure, hand. Y ct finds time to go on shopping tours with her daughte r and attend baseball games with her son. Reading my thoughts, perhaps Mrs. Barnard explained: "That is, I do not be lie ve you can combine the two success f ully. "I am building a home at Brandon. W e have a beautiful site, seventy-three acres, with two lakes on the property. The hom e is attractive, designed in keeping with true Spanish architecture. I should be thrilled to my toes at the prospect of possessing it. I'm not. It will be a nice place to eat and sleep and relax, that I may feel fit to begin my next day's work. "It is my daughter who is thrilled at the thought of color combinations. And my son who hasn't a thought above his White L eghorn chickens! "When I am at home,'' she continues "my mind is busy with the problems of the offic e It would neve r occur to me to go out in the kitchen and test a recipe for cake-making, or gather flowers for the table, or polish the silver. It simply wouldn't occur to me. For the time 1 am at hom e I am relaxing, as only a woman needs to relax, who is 'hitting it up on all cylinders' six days in the week. "It requires a vast deal of energy to be an e fficient business woman. It requires just as much to be a successful home-maker. "As I see it, a woman must make her c hoice, unless she is willing to go only half way toward the goal in both vocations. "I did not choose. A s I said, the deCISIOn for business was forced on me. That doesn't mean that Mrs. Barnard i s not a loving, devoted mother and a "pal" to her son and daughter. It does not m ean that she has not watched with pride every step of their progress through childhood, until now, when both have finished college. It does mean that she realize s that they have missed so mething-and that she has missed a great deal. She believes, too, that because of in stincts, traditions, heritage, a woman who is denie d a "home life is never a supreme ly happy woman, though she may have learned to control her emotions so that she may be fairly content and serene. This, she says is only possible when a woman has learned to sublimate her femi nine reactions and adapt herself to a man's world-the business world! VI This world, according to Mrs. Barnard is fast changing. The woman who through necessity has become a cog in the industrial wheel, or who has deliberately chosen a career rather than a home, is finding her position less difficult as time goes on. "It did my heart good," s h e said, "to watch a young woman recently She was so bright and assured and courageous. In a way she sym bolized for me the 'new woman' who is coming into her own. Who has stepped free from the hampering tradi tions of what until recently was a 'man made world.' Who has become conscious of her own heritage and individuality and who is using it toward wonderful and glow ing ends. "And by that I do not mean material e nds. Success for me is not measured in terms of such compensations. It means should mean-to a woman the opportunity to express the best that is in her. VII One question more What, we a s ked i s her d efinition of the term "phenomenal growth.'' Mrs. Barnard s miled and consulted a memorandum on her desk. She read: "The postal receipts of the Tampa of fice s, aside from money order have in creased from $36,971.44 in 1906 to $788,-499.59 for the fiscal year just ended, which was the biggest in the history of the Tampa postoffice ...... A compari son as far back as 1906 shows that in the registry business that year, 10,265 packages were received and 13,175 were dispatched ... ; In 1924, 74,647 were r eceived and 77,272 were dis patched. Parcel post established in 1913. Records show that year 289,377 packages sent, and in 1924 1,534,208 .... In 1906, 2,947 special delivery letters passed through the postoffice and in 1924, there were 97,116 .... In 1901, there were 37


Overflow mail o n lawn of the Tampa postoffice Christmas Day, 1924 10,990 domestic orders iss ued amounting to $78,459 40. In 1924, 152, 4 90 amounting to $1,895,400 .... Domestic orders received numbered 5,649 in 1901 amounting to $114,584.65 and la s t year the number was 115,794 amounting to $1,195,643. Which is nothing short of "phenomenal progress," says Mrs. Barnard, and which shows the remarkable influx of visitors many who become residents. The enormous business d evelopment of Tampa i s reflected in the postoffice busine s s The Tampa postoffice has outgrown its present quarters "We spill over s ome times," says Mrs Barnard and relates the story of how the employe e s worked outs id e Christmas Day, where the overflow mail was piled high That, when the 80x40 foot basement was stacked to the ceiling with bags. Within a short time 2,300 square fee t of floor space will be added to care for 17 additional carriers. There will also be a naddition of 820 lock boxes, and 600 city blocks will be added to Tampa's free d e livery system. The extension will be built at the rear of the po s toffice, and will cost approximately $400,000. It will be four stories high. "Had you heard," asked Mrs. Barnard, "that three-fourths of the entire population of Florida is within a radius of one hundred miles of Tampa? You can readily understand the reason for the great incre ase in the volume of business, when you c on sider that the growth of these surrounding towns really means the growth of Tampa, which i s the point about which their activiti es revolve Vlll She is silent and we "sum her up." '!'h i s keen-eyed woman who supervises the work of two hundred and fifteen people There were only twenty-nine in 1901. A woman who combines, though she will not admit it, with her executive capacity, a real ability to manage home affairs. "I've talked and talked and talked," says Mrs. Barnard merrily. "Too much I'm sure. She glanced at her watch. "If I don't hurry along, I'll be late for the ball game." That would never do. For whenever has a game been played in Tampa without Mrs. Barnard in h e r accustomed place, cheering, and clapping and calling en cou:agement. B ase ball, she admits, is her "grande pas sion." Florida As _sured of Great Future Sa9s Roger W. Babson T HERE i s no doubt that a boom is gradually d e v e loping i n Florida, which c a n almo s t b e compare d to the California boom of a decade ago; the Duluth and C entral W es t boom s of the early '90 s and the rus h to the Klondik e a few y ears late r Furthermore thi s Florida boom is based upon s om ething b es id es orange s and grapefruit, or early l ettuce and tomatoes but rather upon the habit of s p ending a portion of on e s Winter in a tropical land. This may be, to a c ertain extent, a fad; but no more so than the owning of an automobile Both give a com b ination of pl e a s u r e and incre a se d e fficien cy. As a lmo s t every respectable family ha s an automobile s o a large p ercentage of s u c h famili es e a s t of the Miss issippi are b eginning to fee l tha t the y mus t g o to Florida for from two w eeks to four months in the winter. A s in many cas es, this i s increas in g the l e n gth of life of thos e who d o go to Florida by from five to t e n y ears it can b e s e e n that the r e i s a r eal basis for Florida's boom Florida has come to its own and-boom or no boom-is d estined to have a great future. A s to how long the present continue d mounting of price s will continue, no on e knows; but sure ly, in most sections the r e al boom is jus t beginnin g The national 38 publicity which Florida has received this year has awakened an interest never before e qualed. Without doubt next year will show a great incre ase over this year and for s ome y ears to come the numbers going to Florida should continue to incre a se Of cours e, prices cannot always go up. Som e time prices will reach a p e ak. Then everyone will start to sell and down they'll go. As a boy I was brought up in Glouce ster, Mass., and saw the great boom in se a shore property which extended from Newport, R I., to Bar Harbor, Me Humbl e p e opl e who had farms of fifty acre s, which they valu e d at $100 per acre, sold for $2,000 per acre ; but did they really make any money? No, b ecaus e after having the money in th e bank for a y ear or two, the y took it out and bought s e ashot e "lots with their $100,000 which they still have. Only today they have but five acres in place of their fifty. Land at Magnolia, Mass., where I worke d when a boy, w ent in t e n years from 1 c ent a square foot up to $1, but is now back to 20 cents Estate s in Newport which co s t $200, 0 00 can now be bought for $50,000 or even less The same thing may be repeated in Florida. Some day the boom will break; but unless something happens i t should continue several years longer. Moreover, going to Florida Winters may b e come a great new industry like the movie industry, the auto mobile industry and the radio industry. If so those wh o now get in right should make a great deal fo money. My mother used to say, "Every dog has its day," and without doubt F lorida is beginning to have her day. Unles s s omething happens, Florida will, during the next few years, offer the greatest opportunities for money making ever known in Ame rica. On the other hand, those who have the true interests of Florida at heart will remembe r that it is righteousness and not realtors which truly make a nation. R eal friends of Florida will endeavor to at tract cultured, honest and thrifty p e ople rather than mere ly rich m e n. True of Florida will stamp out gambl ing, horse racing and other questionable activities. True frie nds of Florida will keep out vice liquor and irresponsible subdivision auctioneers who are m erely legalized burglars. I beli e ve you can spot them by their cheap signs on the highways In closing, however, let me say that these true friends of 'Florida will be richly paid as a r eward. For, after all is said, I believe that Florida during the next few y ears offers the great est opportunities for mone y making of all the state s in the Union


CRUISING THROUGH OUR INLAND WATERS Being the Informal Log of a Seven Da y s Voyag e Through the Rivers of Florida By REX SAFFER YACHTING among the key s lying near the coa s t, the marauding sallies of pirates in the old days and the illegitimate traffic of rum runners in later times, commercial shipping in and out of the many ports of the Florida penin5Ula-all these things have had their just due at the hands of oral and editorial reconteurs. Seaports of the state have for three hundred and more years been the headquarters of men who could through their tales bring about a variety of m ental sensations. The se have ranged from the lazy, contented feeling that pervades the atmosphere during the recollection of delightful, sunny days aboard a small cruise r or a housebo a t dodging in and out :;tmong the Florida keys, through the stately and majestic visions of four-maste d schooners or huge freighters plying their commercial way through the Gulf of Mex ic o and the ocean, with a final da s h of romance or danger-take it as you will-in the recollections of the exploits of pirates of the sixteenth century or the p erilous labors of the modern buccaneers and their liquor ships. But with the constantly incre asing atte ntion that i s being paid to the lakes and waterways of inland Florida, there is springing into the everchanging popular mind a diversion with all of the ba s ic principles of the coa stwise boating. Cruisin g among the inland waterways of Florida i s b ecoming not only a popular sport but on e that is r e c eiving its share of attention a s a prodigy among the thousand and one varieties of sport known to the residents

Mouth of Dora Canal, Lake County, Florida to move the earth. We had the COUl'age of our convictions, however, despite the rather aloof inspection of the birds, and shortly were on our way again. "From Haines Creek, we went into Lake Griffin, and followed for some time a clearcut path through huge beds of lily pads. After approximately five miles of this, the path disappeared, and we were left to our own resources in our endeavor to find a channel. We continued straight north, and as dark approached, we ran into the Ocklawaha canal and sat back to enjoy the beauty of our natural and constantly changing landscape until we arrived at a combination of difficulti es. These were a pontoon bridge and a government dre dge. "The dredge hands seemed to foresee an enormous quantity of unremunerative labor in opening the bridge for us. Cap tain Elliott in a few minute s of high pressure argument convinced them that the two of us would be unable to carry a twenty-two foot boat around the obstruction, with the result that the bri dge was untied and allowed to swing down stream. A swift current had swung us around in the narrow channel when we tied up to argue with the dredgemen, so we backed down stream for a distance of thirty yards until we got almost to the dredge. "The potentate of the giant shovel, clad in a uniform of overalls and a jumper which proclaimed to the world his desire to have the shovel operate efficiently, spill grease where he might, beckoned to us. He 'misdoubted,' h e said, that we would be able to back the Whyorne through the narrow channel betwee n the dredge and the bank and nearly insisted that we turn and start at the problem correctly. We conv ; nced him that the boat wa s no wider going backward than going forward, and proved it. A moment later, despite an obstinate current, we swung around again and were on our way. "From the dredge, we followed an al most straight channel until we reached another, and considerably larger, dredge. We blew for them to 'open up' just as the operating gang was laying off for the day. They were not only more obliging than the first outfit, but were more optimistic in that they believed we could get through. Captain Elliott and I took down the Whyome's canvas top, and made it through the narrow space with only the thickness of the boat's paint to spare. "The ilredge gang informed us that they 40 Ocklawaha River Foliage were deepening the channel all along to thirteen feet, in order to provide more suitable facilities for commercial shipping that far up the canal. "We felt rather professional in our manipulation of the Whyome, and put one over on the tender of the next bridge, a mile above Mos s Bluff where by holding our breaths, we got through without having to call for assistance. "The current continued swift as we went on to Moss Bluff where we encountered another bridge. We thought then it was the last bridge until we would reach Con ners, where we planned to spend the night. Darkness began to fall about seve n o'clock, but regardless of the fact that we had no light, w e went on, in the hope of reaching our camping site or Silver Springs Run before it became too dark to see. After a time, however, it was necessary to cut our twelve-mile-an-hour-speed down to about five miles. "Total darkness carne on, but we kept going. The day birds who had from time to time darted acl'oss our channel were replaced by owls and other after-dark prowlers. Captain Elliot stood back at the engine, while I steered as efficient a course as was possible in the almost total darkness. He asked several times from h is location as chief engineer if I wouldn't like to tie up for the night, but beli eving that I could see (or that in my lack of sight I would be lucky enough not to hit anything) I kept on. I lit a cigarette and look e d at my watch. Seven-forty. "A moment later, I saw what appeared to be a thin line of white about even with my s houlders. Despite the fact that we were barely crawling along, the line grew with startling rapidity. I decided that it would b e best to stop for an investigation, but, as would be expecte d, reached my decision a split second late. I saw the thin line grow into a dangerous looking strip across the channel and called 'Whoa' as loudly as I could Evidently realizing that I meant to call out some seagoing term that has to do with stopping in a hurry, Skipper Elliott threw the boat into reverse, but my warning had come too late. "Bump! "I picked myself up from the deck, not doubting that we had struck a hitherto un di sc ov ered Florida mountain. "An insepction proved that it was another bridge. We looked over the front end of the boat immediately and found that there had been no great damage. The only casualty we found was a tipped-over can of gasoline. No lights were in view, so we decided that the bridge-tender was not near. We also felt that we had travelled far eriough in the darkness, and that the warning bump of the bridge might be the forerunne r of other dangers. Pull ing ove a lmost to the bank, we threw out anchor, put up the boat top and cooked coffee over an alcohol stove. "We spent several minutes in r ejoicing over the fact that the bridge was high enough not to damage tbe boat materially Moss-draped pines and palms along the Ocklawaha


and low enough not to take our heads off without warning. "Spreading out our blankets and cush ions in the cockpit, we slept, to awake at six in the morning when I heard the one -as far as I know, the only-mosquito of the night. "On Wednesday morning, we found a clear sky and anticipate d nice trave ing for the day. We made another inspection of the boat and reassured ourselves that the damage was negligible. Cooked breakfas t and cleare d up for another day' s ride. We saw no signs of a bridge-tender but blew for him in the hope of arousing s omeone somewhere. The t erritory look e d a s if it had not seen a human for years and the dipalidate d condition of three skiff s tied n ear u s seemed to bear out the general appearance. Only a few minutes afte r we blew, how ever, a boy and a woman came ambling down the path in a sort of limpity-trot manner, the woman, it developed, being the guardian of the bridge. She opene d it for us and told us we were about four mil es from Conners, where we had trie d to go the night before, and only a short di stance from Silver Springs Run. A s we swung out into the channel, she proved h e r bridge-tendership by calling afte r us, "Whe n you comin' back?' "The sun was out, so I took a number of pictures during the morning, discovering to m y amazement that there were s e v eral do-jiggers on Elliott's new camera that snapped the picture, and that if one of the m refus ed to snap, some of the others would. "A surve y of the meals of the mc.rning and the evening b efore revealed that Elliott made excellent coffee. He disparaged this, on receiving congratulations explaining that there was no trick to it, s ince h e bought only the best coffee So that explained it. "Shortly before we reached Silver Springs Run the rudder w ent on a tam page, due to its rough treatment of the night b efore, and became quite unattached. With an "onward and upward" method of progress we landed finally on the right Discarded railroad bridge where we tied up the first night out bank of the river-! s hould estimate about two feet on the right bank. Elliott fixed us up in a minute or two and we went on. "A few minutes later, we passed Silver Springs Run but decided not to go into it until the return trip. The wate r of the 1 un is so clear that we could almost see the dividing line between it and the river water. From that time until noon, we could see the bottom of the river at almost any place we chose to look. "At nine o'clock we landed at a ferry jus t above the b end from Conners. Until we were told this we tried to ascertain from the ferry-tender the location of a g a s oline station in orde r t o reple ni s h our supply, but decided to go on to Conners. During our conv e r sation, a grapefruitladen Ford appa::tr e d from ov e r the top of a nearby hill, and was ferried across by man power when the t ender pulled his way across by means of a huge chain. As he started hi s r eturn trip to the 'home s ide ,' the Silver Springs on its trip to Palataka whistled for him to l e t down the ferry chain. With the help of two women who suddenly appeared from a large building on the bank, he had the chain down in time for the boat and its sightseeing passengers to cross Considerably larger than the Whyome, the Silver Springs makes three trips a week from Silver Springs to Palatka, and d evotes three days ,. Ocklawaha Canal to the three t eturn trips Inasmuch as it preceded us, we decided that the r e were not so many stumps in the channel as we had noticed prior to the juncture of the channel and the run. "We reached Conners at ten o'clock and l eft a half hour later after refilling the tank and extra cans with gasoline. "Almost immediately we began to watch for the si ster ship of the Silver Springs, expecting to meet it on its return trip from Palatka at some narrow point in the river. "From the time w e started in the morning, we found nothing but the most beautiful and varied plant and tree growth I have e v e r seen. Almo s t every kind of tree common to Florida is s om ewhere along the bank. From the point of view of jungle b eauty in Florida, I should say that there i s no finer place to find it, without miles and mile s of swamp-wading, than along the banks of the Ocklawaha. Birds of every description, too, are to b e found h e r e and it is my beli e f that n early every Rustic bridge in Silver Sprin&s Run on e of the four hundred eight varieties in the state may be seen at some place along the river and the canals. On rare occa s ions, we saw an alligator s lip from a warm log into the river, while almost every t e n feet we saw turtles disturbed during their morning nap by the noise of the Whyome, slip into the rive r "We did not stop to cook dinner, but ate sandwiches and drank ice water as we went along. Contrary to my previous belief that we might be bothered with bugs not one appeared. "Throughout our trip in the Ocklawaha, our standard sp eed of eight miles an hour was aided by the current, until we figured that w e were making ten mile s an hour easily through the day. "At one-thirty, just after I had heeded a mental warning to remembe r that we were to m eet another boat, we came upon the City of Ocala on h e r way to Silver Springs from Palatka. It struck the pass engers as exceedingly comical to see Elliott jump to throw the boat out of gear, while I twisted and twirled the wheel madly in an effort to make safe passage between the big boat and the bank. We thought it funny, too, afte r w e had safe ly passe d the othe r craft. "Often, during the afternoon, we saw fish line s stake d out with good sized catches on the m and about two o clock passed two fishermen in a boat who were re-baiting their lin es They told us the St. Johns river was about fifteen miles farther. "I continued to take pictures whenever I saw an exceptionally pretty spot, until I discovered that Elliott's camera, a new model, had to b e cocked ev ery time it was shot. Further investigation reveale d that I had probably lo s t half of the pictures I had taken becaus e in my simple belief that everything that clicked was a shutter (Continued on page 74) 41


LAND of CORN and WINE A Rich Section on the West Co1st Is Being Developed Rapidly By FREDERICK WILLIAMSON I N pre-V olsteaJ days, one of the inspirational incidents of the old-fash ioned religious revival was the singing of that grand old hymn, "I've reached the land of corn a n d wine"-the implication being that t he summum bonum of life's happiness is achieved among golden cornfi e lds and empurpled vineyards. With all respect to the originator of the prohibition enforcement act, it i s quite certain that no other expression ever coin e d has quite so expressed the joy of living as that line of the familiar revival hymn. Despite the inb;l> i tio n s of present times, a land of corn and wine i s s till the picture of the plenitude of material comforts and the sheer gladness that is a part of contentment with good i iving. It is no mere high-sounding phrase of the bumptious rhetorician which the Floridian employs he candidly avows that the whole state of Florida is in truth and in fact a veritable land of corn and winea land of plenty and of happiness. If the issue is forced he is prepared to prove it by statistics, only h e will be cautious enough to take refuge in the assurance that the "wine" is no fermented product of the grape, but the original and lu s cious fruit of the vine itself. Much has been written, a great deal more has been said, of the future of Florida as "the nation's playground." That is a fine phrase, and finer because it has all the elements of truth in it. Becaus e of its climate and its sunshine, its lakes, its rivers and its unparalleled sea 42 coast, Florida has verything to make it the ideal recreation field for millions of people. That is one of the destinies of the entire region. But after all, the happiness that i s born out of mere r ecreation is more or less ephemeral. It exists for the time being, and it i s excellent as a stimulant in the DR. HARVEY W. WILEY Noted pure food expert, is devotine hia attention to Florida pursuit of richer and better and more la:st ing things. Not in its playground is Florida a land of corn and wine. Fulfillment of the terminology-trite as the phrase may be i s much more simp le an d literal. A motor trip through that region of the West Coast of Florida that is embraced in the territory within a hundred miles north of Tampa would prove a revelation to the northern tourist who is accustome d to thinking of Florida as merely a series of sandy slopes that rise a few feet abov e the level of the Gulf of M e xico or the Atlantic Ocean, and which furnis h hardly s ufficient altitude to off e r rootage for t h e palmettos that line the several golf courses with which he is most familiar. The opening of n ew highways into the agricultural belt of Florida-es p ec ially that section that lies north of Tampa Pasco, Harnando and Citrus counties, has given occasion for the writing of a new epic of the Sunshine State. In this region lies a vaster gold mine than has b eena source of wealth, both in its material and p s ychological richness, that is quite beyond computation in pros aic figures A land o f corn and win e? Aye, v e rily. Corn towering so high in the field s of Hernando county that it is like nothing so much a s a golden forest spreading across sunny hills that lift thei r crests high into the azure of the soft Florida skies and sweep down to. the glorious waters of the Gulf of M exico. And the wine? Assuredly. Atop those same lofty hills, wh e r e the marve lous su n light focu ses its not less than magic power


on the productive soil, row on row of trellises support the clustere e xp eriences at 82 years of age. Not at all Dr. Wiley has one cherished ambition, and that is to "sit under his own vine and fig tree in Florida. H e might literally grow fig s in hi s t:X perimental grove in the Annutalaga Ham mock, but he has preferred to cente r attention on the royal tangerine. He of his hopes in the simple language of a man of greatness. "I imagine," says Dr. Wiley, speaking of his interest in Herando county tang erine, "like every other successful busi ness, the citrus industry will b e over worked. The result will be, doubtless, that wh e n my groves co me into b earing in the next few years they will meet with a com petition which will make it impossible for me to realize the present rate of profit on tangerines. At any rate, if I am permitte d to live a few years longer I can enjoy s e eing them grow, and that is what I am looking forward to with the greatest expectation." To Dr. Wiley his tangerine grove s are h is "land of corn and wine." What a visi on to inspire a man who has grown hoary in the service of his country. Past four score years, and yet he is looking forward to that time in the future when he can gather the fruitage of his experiments i n citrus in the hills of Florida and enjoy the peace and plenty that should crown a life of successful activity. It is enough to stimu late the rest of the nation to lift 1:1p their eyes to those magnificent hill s of the West Coast of Central Floridahills from which cometh strength and purpose and faith and new inspiration. Dr. Wiley is entitled to all the enjoy ment h e plans to derive from his tangerine grove s in Herando county. Busy as he was in the great fight he wage d to insure purity of food products for the people of the nation, he didn't find time to get mar-The counties of Pasco and Hernando are destined to be the great dairy section of the West Coast


communities of the hill section of Florida. The producers themselves formed their own distributing organization QY t he estab li shment of a dairy. Hernando county is a great dairying county. With its high hill s its rich grass and its abundant natural irrigation the possibilities of this industry have been develop e d into magnificent resu lts throug h the coop e r ation of the dairy farmers. Through their own creamery in Brooks ville they supply t he immediate re gion, as w e ll as Tampa, St. Petersburg, Clearwater, Tarpon Springs and New Port Rich e y. Through their system of di stributing, a s w e ll a s production, the dairy farmers have found anothe r of the gold mines for which Florida is fast becoming famous. Mirror Jakes surrounded by huRe oak trees make this West Coast section one of fascinating beauty The dairy farms of Hernando county are among the finest in the country. J er sey cows predominate in the herds, with a normal admixture of Guerns eys and Hol s t e in s. All of the prominent dairymen of county share the responsibility of the management of the creamery bus iness, which has twice in the past year been en larged to meet the growing trade of the organization. ried until he had reached 67 years. His helpmeet is one of the most talented and active women in the national capital. She is prominent in club work and welfare work in Washington, but her main interest in life, aside from the aid she accords her distinguished husband, is the future of two growing sons, Harvey W Wiley, Jr., 13 years old, and John Wiley, 10 Dr. and Mrs. Wiley look forward to the day when their oldest son will be 15. Then he will have graduated from high school and at that time they plan to give up their public work and begin the realization of that dream that has its center in the tangerine groves of Hernando county. Because he tho11ght it "the most beautiful land in all Florida," Dr. Wiley began to think of spending his last years among the lordly woods and the magnificent hills that are part of the Annutalaga Hammock. He bought his first grove, 20 acres, from Major John Parsons, a New Hampshire settler, who is 1861 raised a company of Confederate soldiers in Brooksv ille and defended the Gulf coast from the attacks of a Union gunboat. The grove was in realty the property of Lucy Clark, fiancee of Major Parson's son, who died a week before he was to marry. The old major gave the land to the young woman as a m emorial of his son. In the great free z e of 18945 the citrus trees, which had been planted by Major Parsons, were de stroyed, and were never replace d until a few years ago Dr. Wiley set it out in tangerines and _gave the place the name "Tangeria." The site of Dr. Wiley's other grove in Hernando county is one and a half mil es north of Brooksville. Here the earliest settlers formed a village and here the first courthouse was erected in 1835 They called the place DeSoto, after the early Spanish explorer, traces of whose expeditions have presisted throughout the West Coast region. DeSoto was the center of much of the activities of Old Tigertail and Billy Bow legs, Seminoles whose bloody exploits have furnished food for an infinite variety of weird traditions that have come down down through the hi story of Florida. A stockade for the protection of the settlers surrounded the entire village, and the walls were at various times besieged by the Seminole chiefs, who made their excursions against the place from their tribal headquarters at Homosassa on the coast. Atop the highest of land in this historic region the grove of Dr. Wiley has been located. Here some of the finest old trees in Florida, survivors of the primeval forest, Iii have been allow e d to remain as a setting for the home "under hi s own vine and fig tree" which Dr. and Mrs. Wiley will occupy in their remaining y ears. Not alone in citrus culture is Dr. Wiley especially interesting in hi s study of the sources of wealth of Florida and Hernando county. "I am greatly interested in the dairy ing industry around Brooksville," he says. "I am to know that so far it has been profitable, and I am particularly interested because the dairymen themselves own the distributing plant. I believe that the future of the citrus industry, as well as of the dairy industry rests on the producers becoming also the distributors. In fact, I think that the principle is the only one of an economic characte r which can relieve the present depression in the agricultural industries throughout nearly all this country." In this expression of opinion Dr. Wiley has struck a keynote that is of vital importance in the d eve lopment of Florida as a great agricultural state. He refers to a situation in Hernando county which is typical of the spirit and purpose of the Among the leaders in the dairying industry are D. P. Wernicke, Otto Manacke, and T. W. Stuart.Each of these progressive farmers i s a director of the dis tributing business, which as Dr. Wii e y says, has commanded attention because it has been a success. Here, then, is concrete evidence that production which controls its own outlets may achieve its purpose if the right kind of energy is applied. The cooperation between the business interests of Hernando county and this great development of the natural resources of the hill country is measurably respon sible for the notable results achieved by the dairymen. Without the encouragement of such men as Charles Monroe Price, mayor of Brooksville, the farmers would probably have delayed a long time before they initiated the movement which has proven a boon to this sectio n of the state. MayQr Price, as head of the First National Bank, has been one of the powers behind the movement and has helped to make it the great industrial force in Hernando (Continued on page 80) The rivers, too, are picturesque i n the uland of corn and wine"


"Things b ave got to break right for us," be says emphatically. CUPID TAKES The COUNT KITTY PAGE and Hart Have a Clash Worth Mentioning By 0. F 0 E R TER C HULLY AS THE grave digger remarked when his understudy slapped him on the back of his neck with a hunk of mud, it's a dirty trick, Bias ex c laims. "Here the three of u agree to snatch in some wandering gelt for our Marchmount Heights property by hook or crook and after I've done my part of the filthy labor I g e t the b eauti ful lilting razz by you two." "What are you kicking about?" Hart demands "Didn't w e do our share ?" "Yeah you did," Bias replies in di gus t. 'The point of the story i s each of us agreed to turn our private little trick and after I defy law and order on my individual hook you two team on your It ain't fair, I t e ll you, it ain't fair. Tell the truth, Kitty, i s it?" Appealed to in this way, I must admit w e 've handed Bias somewhat of a raw deal. The bim's got ground enough to b ee f goo d and heartily and I yield him the point. On the other hand"What would be the use of one of us ri sking fre edom just to make the cale balance?" I explain to him. ":Marchmount HE:ight i out of the water, divided into lots and on the market. It's true we've u ed up practically all our r e m aining c apital for advertising but we're sure to start selling the lots in a day or two. "Talk about your optimism!" Bias ay A day or two! Si ster, that's a radical thought. If you ask me, I'd use the same figures but c hange the time to years mebbe centuries, to be on the safe side." "Things do look rotten, Kitty," Hart agrees "And to make matters worse, all three of us have given up our s in ecure r ented this expen ive office and face starvation-all on the strength of a collection of lots that just won't sell. Of course, they might start moving any day now and, once started, .continue to move like the proverb ial hot cakes. But until then" "What's the matter with the buying pub lic?" I want to know. "Can't they recog niz e a good thing when they see it? Our land is right in line of big money to come Whe n the branch of the Dixi e Highway i s completed-" "That eems to be the whole trouble-it may take months,'' Hart says "And there's a Iotta other property to b e de ve lop ed b efore they r each :Marchmount Heights-miles upon m i les of it. Our land is so far removed from the heart of imm ediate dev elop m e n t that we 'll havt to wait until things catch up with us." ":Me anwhil e," Bla puts in gloomily, "we tarve." "What would b e best thing that could happen to :Marchmount Heights?" I ask, ignoring the gloom c r ac k our f orgetful friend contributes to th e gab fest. I suppo s e we all s houlda made allowance s for Bias Glinky-but somehow nobody did Anybody who risks hi s life for hi s country and cross e s over to France to show the stay-at-homes how it's done de-erves an extra big posy for his trouble. And when this hero gets tapped on his beano with a lice of Hun she ll and forgets name address and family conn ections the flora l offering hould b e multiplied by numbers. Howev er, a s I say, I ignore h is remark. Being ignored is one of Bias Glinky's chief mi ss ions in life. "The best thing that could happen to the property,'' Hart r e plie s "is for peopl e to wake up to the fact that it's on the map. Being away from things might not be the biggest k ind of drawback in the world. It might finally result in t h e making of :Marchmount Heights." "That talk is kinda muggy, Hart." I re-


mark. "Suppose you spread it out slow and thin." "Here it is, then," he says. "My idea for the Heights is that it be developed into an exclusive colony-ritzy homes with beautiful grounds. If we can put that idea over our fortunes are made. Being away from things will be the main talking point. Does it filter through' the fog?" "Kitty, be takes the m edal away from you for radical thinking," Bias interrupts. "Exclusive colony! Why, the way things stand right now we can't unload one of the lots on even a bird who wants to erect a shack on it." "The idea itself i s sound," Hart protests. "You can't get away from that. Personally, I consider it a flash of genius." "Yeah, the idea is beautiful," Bias as sents. "But it don't work out easy. How do you figger on getting the crowd there?" "That," Hart admits, is our only prob lem." "Well, solve that and you practically solve all of them," Hart replies. "The only way to get the crowd moving in the right direction is to get someone to build a palace on the property. Let the mob see a real eye-smasher rear itself in the vicinity of the H eights and w e 'll have to station a harness bull at the door to keep 'em from crashing the front glass. Custo mers will be that plentiful-and I don't mean mebbe." "Do you mind confiding to me how you expect to get the first palace on the grounds?" Bias asks. "That ought to b e easy sailing for an imagination like yours. Just sketch it brief; I'll nab the thought as it comes over the line." "That detail is bothering me a bit," con fesses Hart. "But we ougthn't to have any trouble d ealing with it." "Course not, yields Bias loftily. "Whe n you get through with the needle pass it over to me-or do you smo ke the stuff?" "Pantage is looking for a wise cracker like you to pep up his acts, Bias," I put in. "But all joking a s ide, boys, do I understand that a nifty little palace on the grounds would line Marchmount Heights up for big things?" "Nothing short of it would do the trick," Hart says. "Of course I'm speaking for immediate r es ults, Kit. If we had capital enough to sit back, sweet and pretty, and wait for the march of progress to overtake the Heights we'd b e sure to reap the It harves t eventually-but not now We can't wait for the march-what we've got to do is make progress take a flying jump. And the only way to do that, as I see it, is to get some dough king to fall in love with the Heights and smear a piece of stunning architecture on the landscape." "Got any suggestions, Kitty?" Bias asks "Not one, ole timer," I must admit. "The think dome is registering nil minus. But don't crowd me. There's no telling when a thought will wander into captivity. Give me time, laddies, give me time." If time was all I needed I sure did have ample room for operati ons. But did you ever see it to fail when you n eeded an idea the most that was the only time you neve r could depend on one sneaking into existence. Things were getting desp erate with I and the boys when a n e w development did its stuff. One day I'm ankling down the boulevard, all by my lon ely, whe n a big blue touring car of foreign make crowds the curb next to me and slows down to the speed of my walk. A few feet further and I hear a pleasant--oh, so pleasant "Good evening!" issu e from the driving seat of the boat. It's a cinch it's meant for me because there isn't another jane within a hundred yards and men use only that kind of a tone for the frails. However, it doesn't g e t a play outta me-not so much as the sneakest glance. Although, amongs t friends, I don't mind admitting I was about expiring to give the bim the doubl e-o and see how he stacks up. "May I off e r you a lift, Miss Page?" Right away, that "Miss Page" does the work. One glance and I see that I know him. However, our meetings have been few and far between-the first being at a "Neptune Party" given at hi s home on the bay to which Hart brought me and a few others since then when we'd see each other by accident on the street. His nameas far as I know-is Cyrus Dunbar, be'E on the production end of a movie unit in Florida and he has the rep of traveling fast and furious. As our eyes meet his mug breaks into a winning smile, and he stops his boat. "Isn't it wretched to be alone on such a beautiful evening?" he asks. "Don't know that I am losing weight about it," I reply. "Pers onally, I detest being alone, at any time and this evening it is equal to capital punishment," he says. "May I take the liberty of off ering to drive you to wherever you may be going?" By this t ime, he's crawled outta wonderful boat and is standing before me, hat in one hand and the other holding open the door of his bus. "The funny part about it," I admit, that I'm not going anywhere in particular.'' "Never do that!" he advises me play fully. "Always have a destination-even if it doesn't measure up to the standards set by the copy books-but by all means, a destination. In view of the fact that you haven't one is all the more reason that you shou ld let m e drive you there. Time. you see, won't be one of our objectives.'' Well, all things considered, I was tempt ed to enter Dunbar's doggy boat and help him to consume mileage. It was a ritzy affair, take my word on it and that is temptation enough for any normal girl. Moreover, I was a little sore on Hart for cutting a date with me and lining up Hedda La Belle for the evening's frivolities. The reason he gave sounded legitimate enough; he said he wanted to sound her out about buying some Marchmount Heights lots. But what I beefed about was that he d idn't make it a daylight expedition instead of using the cloak of night for their joint activities. That might sound a bit squeem"Nelson/' he .says, Hjust look what a man will spend for a airl who takes his fancy."


Keeping Faith With Investors 1 The Miami-Biltmore Country Club is now practically completed. This first unit of the $I 0 ,000,000 program projected at Coral Gables by john McEntee Bowman carries out the famous hotelman's promise t o build here the most splendid hotel and sports center in the world. Work on the second unit, the Miami Biltmore Hotel, is a week ahead of sched ule and the promised opening next Jan uary may even be advanced. The wings already a r e up to the seventh story. A.tlanti c City Office : 1729 B oardLValk Eventually, they will go to ten stories with, between them, a beautiful tower of 300 feet. Many who bought in the Country Club section of Coral Gables when these pro jects were first announced have taken down handsome profits as development p rogressed. The same opportunity is now open to investors in the new Riviera section where properties can still be had at p re-develop ment prices Neu; York Office 140 W 42nd Sr. Executive Offices : Administration Building, Coral Gables Flonda O ffices: Jacksonville, W e s t Palm Beach, Daytona, Oriando T a m pa St. Petersbu r g Sara so ta Bradenton, Tallahassee. Ft. L aude rdale, Del a n d and Ft. M y e r s 47


The door to Hart's private office was torn open and my dream of love hove into the scene, taking in all d etails with one glance-the crumpled Blas, and the leering Dunbar w ith hands on hips. ish over s mall details but when you classify a bim as your dream of lov e and find him willing to cut dates with you in favor of another frail-regardless of his reasonsyou don't f ee l as kippy as you might, if you get what I mean. Here I was with an evening to kill on my hands, a grudge against my sweetie and a desire to take a fling of my own just to spite him. There was Cyrus Dunbar holding open the door to hi s doggy boat, using his best arguments to induce me to step out with him and-well, a port in the storm. You have three chances to guess what I did. Right-o! The first bat outta the box. Sailing down the boulevard in the likes of Dunbar's big blue boat was a treat the average frail don't get every day of her life. And neither do I, if you want the truth. As long as the dusk laste d, I make him drive up and down the more or le ss conjested thoroughfares so that onlookers will have a treat to feast their .lamps upon. At one of the corners we're held up by a momentary traffic jam and its several minutes before I realize that we're parked next to a Packard roadster with which I'm on fairly intimate terms. Sitting at the 48 wheel is Hart and besid e him is that flicker queen, H edda La Belle. She's pawing the lad's shoulder and he's gripping the steering wheel tightly and looking straight ahead. From the grim expression on hi s face I can see he had the drop on m e long before I got h e p to his presence. It's too good a chance to let go by. "Hello, beloved!" I call to him in my sweetest voice. "You with the no se Hart!" The brief distance between the two cars would have made it easy for me to reach out and pet hi s hand. Therefore, I know that my voice carried. But he didn't turn around in my direction until the film woman drew his attention to us. Then, he gives me a sickly smile, bows shortly and looks straight ahead, again. Ain't we got enjoyment! Later, Dunbar wants to drop in at a cabaret and I want to go home. So, we compromise with a short drive along the bay-at least, it was intended to be short. After he had covered a stretch of about twenty miles-it might have been thirty or forty-! tell him its about time to trail back to town. He agrees, or seems to, by nosing hi s boat towards town. Then, he drives up to the side of the road and kills his engine. Some racket! Anybody who knows what to expec t from a combination of fast male, fast automobile, dark night and quiet road can lay aside his head set for the next few minuteE of my Tale-for-the Kiddies. Dunbar's a cyclon e of a Romeo when he gets started but, b e it known far and wide, I'm no slouch in dealing with these fas t and furious bad boys After several rounds of silent but impressive wrestling Cyrus finds that he's weakening fas t without a score i n his favor. And finally he throws up the sponge. "Kitty, why do you treat m e lik e this?" he demands. I love you !" "Brother, you sure have a warped id e a of how to treat your belov ed," I t e ll him. "If I didn't have a sturdy constitution I'd have passed out long ago." "It's your own fault," he complains. "You should have yield e d to me." "Yeah! That's just about what Kaiser Bill thought before h e took up wood chopping as a profession." "Listen to reason, Kitty," Dunbar pl e ads. "I can give you anything you want. And when I say that, I mean the sky's the


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limit. At present, my bank account is bulging. My last three picture s have been knock-outs-filling capacity houses all over the country. And the bulk of that profit has been coming regularly to me. Briefly, the money is waiting to be spent. Why not help me spend it. All you have to do is say the word. "Let me get you straight," I demand. "Are you proposing marriage to me?" Dunbar is silent for a moment. He runs his hand around the entire circle of the steering wheel. Then, turns to me." "Not e-exactly," he says. "You see, I already have a wife in New York." "It's getting kinda late," I announce in a cold voice. "Suppose we start streaking it for town." "I want you to listen to me, Kitty," he begs desperately. "Just listen. At least, you can do that. Won't you?" "Snap into it, then," I reply. "But I want to tell you beforehand, I'm prejudiced against your proposition, regardless. However, if you get a kick outta chinning, speil your stuff, brother." The offic e of the Satisfaction Realty Company was the ne plus ulcer in C-L-A-S-S. The jack we lavished on the furnishings of that joint makes me groggy every time I think of it! If you want the truth, it practically cleaned us outta every shining buck of our ill-gotten capital. But after all was said and done, it stood out like a barber's pole against all competitive companies in the neighborhood-which was exactly what we wanted. The day after my seance with the bad boy of the films I sitting amidst the splendor of our diggings wondering why I ever left the switchboard of the Royal Palm for this questionable existence. Of course I didn't do any more than Hart and Bias did for Marchmount Heights but anyway I wasn't precisely contented with the results of my flyer in real estate. We had a little capital l eft and I knew all three of us would hang on until the ole B.R was no more. Game to the last and the rest of that copy-book blah! But you can't blame me for mentally crabbing about the break we got with Kid Fortune. The office is occupied, at the moment by I and Bias. He's hanging over his desk figuring up the profits we ought to have made but didn't. I'm wrapped around a typewriter pecking out "Now is the time for all good men to come to the aid of their parties," to fool prospective customers who might come in any moment but -wouldn't. Big business? You said it brother! Bias jumps up from his chair and comes over to my desk. "Things have gotta break right for us Kitty!" he says emphatically. "Yeah," I reply and finishing one line, slap the carriage to the next. "And when they do, watch the fireworks!" "Yeah.'' "We've got worlds of prospects." "Lissen, Bias," I announce. "Prospects aren't any good until they turn into customers. And sitting in an office concocting alibies for no sales won't get them to turn in a million years." "That's right! Pan me!" he says in disgust. "Haven't I been pounding the pave:;o and working over time on my lists ever since we opened up our doors to the crowds that didn't crowd? Haven't I been slaving night and day for the good of Marchmount Heights? Haven't I? And just because I spend a few minutes in the office for the first time in two weeks, and find you looking as blue as indigo, and try 50 to cheer you up with s ome boloney that I don't believe myself, you deliver a Do-itnow' talk with an extra jab at my supposed laziness "I'm sorry, Bias," I tell him quickly. "You mustn't mind what I say. I'm not responsible, right now. You know I didn't mean it." "Absotively, Kit," he replies brightening. "We've still gotta chance to put this 'ex- elusive colony' idea of Hart's over. I wouldn't be surprised to see him dance in through that door-" And just then Hart doe s dance in! Dance is the only way you could describe it. The lad's face is twisted into a s mile and he comes sailing in as light as custard. "A sale?" Bias yells. "You said it, big boy!" Hart yells back at him. "Atta kid!" I break in. "Who was the victim?" "Cyrus Dunbar," Hart replies. "Kit, he's just the bimbo to carry out my palace dream. At the present moment, he's filthy with gelt and from all indications, seems all primed to spend it on an edifice that'll stamp Marchmount Heights as the sub division de luxe of this section of the country." "Did he need much of a talk to buy?" Bias wants to know. "None," says Hart. "That's the mystery of the whole deal. Meets me on the street and gives me the high-ball. 'The v ery man I was on my way to see," he s ays. Then, he furnishes my approach, sells himself and clinches the sale-in les s than five minutes. Agreed to let me drive him out to the Heights tomorrow morning so that he can pick out the lots. Beat that for a stunner!" "I don't like it," Bias announces frankly. "There's something rotten somewhere. Didn't look like he'd gone loco, did he, Hart?" "Not a bit. His talk was real rational." "I don't like to gloom this deal," Bias remarks. "But if you ask me, the rotten part is yet to come." But, much to Bias' surpri se, the sale went through without the slightest hitch. Moreover, in less than a week a contractor had broke n ground and the palace of Hart's dreams started climbing up. Now, when Dunbar did anything he did it right. One reason why his pictures were record breakers was because he didn't try to short change on time, effort or jack. Give him a story or a scene and he'd get the most outta it that any man could. If he had any production fault it was that h e put on his picture a little too sloppy. That's just my personal opinion, of course, and as the public fell for his films like a ton of brick I'm probably wrong. But I must hand him credit for giving his Marchmount Heights edifice the proper soft tone treatment. From the information I get on the subject, I understand that he put the whole thing in the hands of the best architect the state had to offer and told him to strut his stuff real pretty, cost no factor. Lining up an architect this way is dangerous for the wallet but, if the bim knows his grits, will produce eye results that'll carry away first position honors. I know as little about architecture as King George knows about hot dog stands; the only periods I have even a passing acquaintance with are the ones you slap at the end of a sentence; but I knew the house was the goods the moment I laid eyes on its completed form. The boys had been laying low on sales, mainly because they figured after Dunbar's palace had been finished they'd have a stronger selling point to use with prospective customers. In addition to that, the erection of the house boosted values in Marchmount Heights considerably. So, in the meantime we were living off the proceeds of the Dunbar sale and waiting for future profits. On the day the house is finished we hold a celebration feast at the Royal Palm in honor of the occasion. All three of us-I, Hart and Bias-are in the best of spirits and Hart proposes a toast to the absent Dunbar and to a mysterious "little stranger" who, as he added, plasred a big part in the deal. Bias immediately cocks up hi s head and wants to know more about the "little stranger" end and exactly what part she played. "To tell the truth," Hart says, "I don't know hardly any more than you do about her." "Anything more than I know," points out Bias, "is something. Up to a few sec onds ago I wasn't hep to her existence. Go ahead and spill it." "Well, it happened tl:!is way," Hart ex plains. "About a week ago, Dunbar and I drive out to the house to see how the contractor is getting along. He's slightly spiffed and hits a pocket flask several times before we get there. By the time we arrive on the ground he's about as well boiled a s a man can be and still navigate safely. The house is one to be proud of, all right, but I can't say that I'd cry over it. Dunbar did. As we walked from room to room and admired this or that feature his voice got husky and sentimental tears b egan to run down his cheeks." "Some picture, I'll say!" remarks Blas. "And he was better to see than hear about," Hart adds. "Suddenly he slips his arm affectionately around my shoulder and whispers confidentially in my ear: 'Nelson,' he says! 'just look what a man'll spe nd for a girl who takes his fancy. But she's a girl in a million and worth every penny put into this house.' I asked him if he meant Mrs. Dunbar. 'Sush, no,' he replies quick. 'And she'd better not hear about it either. The girl is a pretty little native daughter-clever, young and pretty. You have her to thank for my buying this property-she insisted on the location.' I tried to worm her name outta him but it wasn't any use.'' "Got any ideas on the subject?" Blas asks. "None," says Hart. "But who ever s he is and regardless of her morals we owe her a rousing cheer of thanks. It's a pity these little moths flutter around money bims like Dunbar. There are enough decent men in the world to be distributed among 'em, with some to spare. I'll bet you anything you want that this girl of Dunbar's has another man who believes in her and trusts her but whom she's giving the gate simply because he doesn't measure up to Dunbar's chubby bank account. See if I'm not right." "Instead of panning the mysterious 'little stranger,' we'd better give some of our attention to Kitty," Bias breaks in. "I don't know if you've noticed it, you big egg, but she's hardly touched a thing. Pile in, girlie, the fodder's fine.'' Well, for personal reasons I must admit that I didn't enjoy that mid-day celebration. But, on the other hand, for personal reasons I had to make believe that I did. Believe me, buddy, it's no fun ribbing a table and acting up to the gusto of a hash fiend. You can sit through a play, picture or music show and pretend that you like it-when you don't-without any great strain on your nerves. You can get through a drink, hard or soft, and claim that it's the best thing that gurgled down the hill side when you really feel like giving it the (Continued on Page 84)


Prosperous Florida Seed Business FOR SALE A Well Known and Firmly Established Wholesale and Retail Seed Business of 15 Years Standing in Florida Can Be Secured at a Most Favorable Figure if Taken at Once T HIS company is known to me (as it is to all seed interests) as one of the most prosperous and best established concerns of its kind in the entire South. In no year has its net earnings been less than 25 per cent and its average net profit per year for the past four years has been more than $35,000.00. The good will and complete personnel of present employees including its thoroughly competent manager of many years experience are included in the purchase price. The present owner has made a comfortable fortune and desires to give his full time to other interests. A certified check of $1 0 ,000.00 sent to any bank in Tampa to be held in escrow will hold the business for a ten-day examination of the physical assets and the recently made audit by a nationally recognized firm of certified public accountants. Consideration to offers will be given in order of their receipt. Quick acceptance is necessary inasmuch as they are now booking orders for next season s d e livery and if the business is not sold within 30 days it will be withdrawn from the market. TAMPA For further particulars and intervie w address: Lundy Dirr Advertising Manager SUNILAND MAGAZINE Warner Bldg. FLORIDA I 51


THE GEOLOGY AND MINERAL RESOURCES OF FLORIDA F LORIDA lies entirely within the Coastal Plain province of the United States. This is a region of comparatiely slight relief, of varying width and extending from lower New York state along the Atlantic Coast, including all of Florida, and thence along the Gulf of Mexico to Texas. In Florida there is a range in elevation of from sea level to exceeding 300 feet in the more elevated portions of the middle-northern and central peninsular sections. The major portion of the State, however, lies below the 50-foot contour. Geologically speaking Florida is young and of comparatively recent origin. The formations exposed in the State fall in the Cenozoic or the latest of the major geologic time divisions. These formations and their place in the geologic time scale are as follows: Format i o n Age Re efs, beach sands, sand Recent dunes, shell mounds, Indian remains, etc. Coquina, Palm Beach limePleistocen e stone Miami and Key West Oolitic limestones, Key Largo coralline limestone, s h ell marls. Bone Valley (the land PebPliocene ble phosphate), Alachua (the Hard Rock phosphates), Caloosahatchee and Nashua marls, Charlton. Choctawatchee marl, J ac kMioc e n e sonville phosphatic limestone, the Alum Bluff including marls s ands, phosphatic limestones, clavs and fuller's earth. T a m p a, Chattahoochee, Oli gocene Glendon a nd Marianna lime stones, varying in character and purity. Ocala. A very pure, high Eocene calcium l imestone For many years it was generally believed that Florida was of coral formation. This view gained credence by published accounts of the geology of the State of Agassiz and LeConte. In 1881, however, Dr. E. A. Smith, State Geologist of A labama, corrected this interpretation and made known the fact that the underlying formations of the State were marine lime stones. As seen from the table presented above the oldest formation exposed in Florida is the Ocala limestone which is extensively quarried in and about Ocala, Marion County. The limestone is very pure, rarely containing any great amount of sand or other impurity. I t is very fossiliferous, containing large and small shells as well as an abundance of microscopic fossils. This limestone is the controlling formation over a rather large area in west central penisular Florida, extending in a roughly circular belt from southern Taylor County, east-central Marion County and northwestern Herando County. It also occurs to a limited extent in western Florida. It is the limestone from this formation that is contributing so largely to the improvement of the highways of the State. 52 By HERMAN GUNTER State Geologist The four formations making up the Oligocene time divi sion are likewi se all limestones. The Marianna limestone closely resembles the Ocala physically and is distinguished from it mainly on the basis of its fossil content. The Tampa, Chattahoochee and Glendon formations on the other hand are limestones of varying purity, occurring in boulder and massive form usually associated with large propor-K e y Map to MINERAL RESOURCES By E.H.Sellai'ds 1914 Hard Rook Phosphate Land Pebble Pho sphate Lime Plants Brick Plants o B all Clay Mines t. Fuller' a Earth M illeB tions of clay and sand. In structure like wise there is a wide range from rather soft rock to semi-crystalline. Such fos sils as do occur are mostly as casts, except in the Marianna. The Miocene has a wide areal distribution in Florida and is composed principally of shell marls, phosphatic limestones, marls and sands. Fuller's earth and other (Continued on page 60)


WHAT THEY SAY "In my opinion, there is no soil in Flor ida that will average better t han this Boyette tract. Boyette i s on t h e highest ground on the Seaboard Air L ine Railway. D. W Doodell, Wimauma, Florida, one of Hillsborough County's most successful and prosperous farmers. "I am 60 years old and have farmed in Florida all my life. In 1910 I bought 80 acres a t Boyette. I am cultivating 18 acres. From the crops I've supported five people, brought up a family, lived well, paid for my land, and put away 'a-plenty'." A. L. Burnett, Boyette, Fla. "In 1916 I bought 20 acres of raw land located next to Boyette lands I now have 12 acres u nder cultivation. For 40 years I was an accountan t and o!fice man in N e w York City, without any agricultu ral t raining. M y land today is worth $500 per acre and a s soon a s t h e grove is a litHe older will be worth $1,000 per acre." Aug u s t Roeh sner, Boyette, Fla. INVEST them in Boyette, o n e of the few remammg sections of Florida where land values are still within the reach of idle dollars. Loc a ted in the heart of fertile Hillsboroug h County, only 20 m iles s outheast of the fast g r owing city of Tamp a and close t o Plant Cit y the s trawberry "capital'' of the worl d, Boyette wi t h existi n g railroad and automobile facilities, o ffers sound, secure investment T o the pra c ti c a l farm e r, n ow struggl i n g e lsewhere to yie l d t h e com forts of life from a rel u ctant soil, 10-a cre far ms are avail able at L OW C OST and EAS Y T ERM.S. Every po ss ib le a d van tage that Florida offers-ideal climate and a soil whic h will p r od u ce p r ofitab le crops t h e year round-is t o be found here. For t h e man w ho p refer s town s ite prope rty for b u s iness and r esi de nc e purposes, and a c hance to garden a s w e ll Boyett e t own s ite pro v i des a g o lde n p r e-deve lop me n t opp o r tunity in a fast-gro wing marketin g and civi c center IT COSTS NOTHING TO LEARN MORE ABOUT BOYETTE T h e coupon will b ring f ull information. It you i n no way whatsoever. S ign it now to take advantage of t h i s pre-develop ment offer: Inter-City Realty Co. 314 F r anklin St. Phone 4840 TAMP A FLORIDA INTER-CITY REALTY CO ., 314 Franklin St. T ampa, Florida Ple ase send me at once, w i t hout obligation, full informs tion about opportunities for profitable in vestment i n Boyette farm and townsites. Nam2 .... .. ............... Street No. .. ............... .. City ............................................ State 53


7he 7/ori da c:Jfome c/.1 conducted AUGUST brings us one o f the best of fruits, the grape and while as yet most of our cultivated Florida are of the Mu scadine group they are equally as delicious as those of Northern types and we can use the m p erhaps bette r in preserving or pickling since the skins are thick and the pulp is both plentiful and firm. Then we have abundance of wild grapes from which to make variation in jellie s But in putting up grapes the very best thing which can be done is to bottle the unfermentetd, si mple juice for the cooling drink whi c h most c ertainly cheers, with no bad after-effects, and is equal to food in its value. The famous foreign grape-cures have proved the real health-possibilities of this fruit and one might well imitate the methods used at these cures for at l east a few days since the base of their methods i s to eat gra p es, only, and otherwise consists mostly of rest. The sweet p epper has so rapidly grown in favor that today it seems almost incre dibl e that within twelve years visitors from mo s t portions of the United States viewed with curiosity the p epper fiel ds of the limited section of Florida where this vegetable was then found. Then it was an everyday occurrence to have tourists ask, "Why do you grow this crop? What do you do with s o many peppers, anyhow? Cook them? How do you eat them?" The exceptions were chi efly But now Florida's p eppe r-fields are limit less and Florida p e pp ers are known and used the length and breadth of our country. In our grandmothe r s and even our mothers' days p eppers were u s ed prmcipally for "mangoes or other pickl es Witness Peter Piper! In thos e days every r e d p e pper was supposed to be a hot p e pp e r. Peo pl e have learned that this is a mistake; that even gree n p eppers may be hot p eppers and that the swee t green pepper b eco m es red whe n ripe, remaining sw e et. In fact the ripe green p epper, or, to be p erfectly clear (!) the red. "green" sweet pepper, is far better, far richer and sweeter in flavor than the green, or immature, s weet p epper b e cause it has been thoroughly swe et e n e d and ripene d by the sun. But there is yet one thing the public has not as a whole learned: that the word "pimento," as applied to a certain, (ge nerally canned) type of sweet p e pp e r is not correct. There is such a word but it i s not the name of this sweet red pepper: it is the name of the allspice tree. The word one should use for this thick, sweet red pepper is not blind, although mo s t people think it is. It has two perfectly good eyes or "i's," being properly spelled "p-i-m-i-e-n-t-o." It i sa Spanish word take n bodily into our language and d eserves its prope r, pimiento, spelling. As, however, it is s till in w hat might be termed a fluid state, not being yet quite crystallize d in our language we ask you all, as Floridians to spe ll the word correctly yourselves and h e lp the thousands of outsiders who visit u s to do t'ne same' P-i-m-ie-n-t-o. The ordinary type of sweet p epper has many attractive uses and we now have so many of the Spanish-p imi ento kind that t h e States Relations Service has issued a circular concerning it, for the benefit of the southern cann ing-clubs who wi s h to put it up to sell. This offers an opportunitv to Florida wom;)n as well as girls, and might 54 cJ A.. N .E "VV ..A.. -ywell grow into a sizable Florida industry. But e ven where the very best type of pimiento or ordinary sweet pepper-seed is sown on e sometime' s finds sports of fiery type among the mild ones. Thus far no way has b ee n dis covered by which one may distinguish such hot p eppers in the field, therefore your groce r may quite innocently sell you a hot pepper occasionally. The only way to be safe is to snip off a tiny piece of each pepper before cooking and taste it. It is sometimes b etter to remove the skins of peppers as they toughen in cook ing. You may r e mov e them by blanching in boiling oil or wate r but it takes a little time. A quick e r way is to "jump" the p e ppers on a hot skillet or place on a pan in a hot oven a while. However, the skins will loo sen when partly cooked and may be r e mov e d before the process i s fini s h ed Suggeationa for Peppers with Meat or Salad Chopped peppers will make quite dis tinctive an otherwise ordinary hash or stew, meat-pie or minced hash on toast. Ham broiled with p e pp ers is delicious. Brown the ham on both sides then add a pint or less of halved seeded peppers and a little water. Cook about twenty minutes, until both ham and vegetable are done. When meat is seared and ready for roasting in the oven or "pot-roasting," try adding chopp e d peppers (first seeded) with their juice, spreading them over the top of the roast. Baste well so that the peppers will not b ecome dry. Chopp e d peppers make a piquant addition to celery, cabbage, potatoes or other vegetables for salads in the u sual form or when molded with g e latine The following recipes are from S. R. S. Doc. 39-A-84, published by the U. S. Dept. of Agriculture. Among these the "Dixie R elish" which is given as a stuffin g for "Mangoes," is one of the simplest and most delicious of r e lishes and may be canned like any chopped pickle. Stuffed Pepper Mango Soak sweet peppers in brine ( 1 cup salt to 1 gallon water) for 24 hours. Whe n ready to stuff, take from brine, rinse in fresh water, carefully cut a circle off the top of each pepper, and save same, to be placed on peppers after stuffing. Remove the seeds and white sections. Soak in clear cold water for one to two hours. Drain carefully. Stuff with Dixi e relish, beincr careful not to press it in too tightly. Plac: top on the pepper and make secure by one or two stitches or by tying it on. Pack as many stuffe d p eppers as can be placed in the jar without crushing. Then fill the jar to overflowing with a spiced vinegar. Process for 15 minutes in quart jars. Spiced Vinegar % gallon vinegar. % cup grated horseradish; 1% tablespoons celery seed (crushed): 1 cup sugar; 1% tables poons mustard seed; 1 tablespoon salt; 1 tables poon cinnamon. Cloves, nutmeg, and grated onion may be added, if desired. Dixie Relish 1 quart chopped cabbage or chayotes; 1 pint chopped white onion; 1 pint chopped sweet r e d pepper; 1 pint chopped sweet green p epper; 4 tablespoons salt; 4 tablespoons mustard seed; 2 tablespoons celery seed (crushed); cup sugar; 1 quart vinegar. Soak the peppe rin brine ( 1 cup salt to 1 gallon water) for 24 hours. Freshen in clear cold water for one or two hours. Drain well. Remove seeds and coarse white sections. Chop separately, and measure the chopped cabbage peppers, and onions before mixing. Add spice, sugar, and vinegar. Let stand ov e r night covered in a crock or enameled vessel. Pack in small sterilized jars. The standard pack will be in vase-shaped 10-ounce hermetic jar. When ready to pack drain the vinegar off the relish in order that the jar may be well packed. Pack the r elish in the jars, pressing it carefully; then pour over it the vinegar which was drained off. Paddle the jar thoroughly to get every bubble out and allow the vinegar to displace all air spaces. Garnis h each jar with two quarter-inch pointed strips of red p eppe r 3 inches long. Place these strips vertically on opposite sides of the seams of the jar. Cap, clamp, and process for 10 minutes at boiling tmperature. Green Pepper and Cheeae Salad Select and wash three medium-sized green peppers. Cut around the stem of each with a slender paring knife to remove the seed and white sections. Stuff the inside of the peppers with cottage cheese pressing it in firmly. Chill, and when ready for use cut the pepper into quarter-inch slices and place two or three of these slices in a nest of tende r lettuce. Serve with a salad dressing. Red Pepper and Cabbage Salad 3 cups chopped cabbage; 3 sweet p e p (red or green) ; lh cup sugar; % cup vmega; salt and pepper; % cup gelatin softened in % cup cold water. Mix all and set to mold in dishes which have been wet with cold water. Chill and allow to stand until firm. Serve on lettuce !_eaves with a salad dressing. Chayotes used m place of cabbage in this recipe make an attractive salad. Stuffed Baked Green or Red Peppers (Fillinl' No. 1) 1 cup cold chicken; 1 tablespoon chopped onion; 2 tablespoons melted butter; 1 cup toastted bread crumbs or cooked rice 1 tablespoon chopped parsley; lh salt; l,fl teaspoon pepper; 1 slightly beaten egg. (Fillinl' No. 2) 1 cup minced cold ham or chopped bacon; 1 tablespoon chopped parsley; 1 cup toasted bread crumbs or cooked rice 1 tablespoon chopped onion; l,fl pepper; 1 cup tomatoes cut into cubes; salt to taste. Other cold meats may be ground seasoned, and mixed with an equal of bread crumbs or cooked rice, moistened with a slightl y beaten egg, cream or tomato, and substitutted for e ither of the fillings. Take six whole medium-sized fresh gree n p eppers or canned whole pimientos. If fresh p eppers are used slice a round off the top, remove see d s, and save the top to replace. Soak in cold water (2 tablespoons salt to 1 quart water) for half an hour; rinse in clear, cold water. Drain, press in the filling, and replace the top, and faste n it in plac e with wooden toothpicks. Put the stuffed peppers in a backing pan, pouring .around them enough water to cover the


Typical Scene on the Florida Coast If you have $1,000 to $1 ,000,000 and wish to invest in Florida, I can place your money where excellent profits will be assured. I have made from 20o/0 to 1000% for all clients who have invested with me the past year. H. E. OPRE REAL ESTATE INVESTMENTS 307 Twiggs Street TAMPA FLORIDA 55


.56 Lakeland The Charming City of Heart's Desire Offers exceptional home seekers' and investment opportunities. Ideal climate and the best water in the state. In the last 5 years population increased from 7,000 to more than 20,000. 1 1 lakes in the city limits and no mosquitoes. The Home of Southern College. Intelligent Service to All Investors Specialists in Subdivision and Auction Sales. Real Estate brokerage on strictly commission basis. Representing both buyer and seller fairly. None of our salesmen are permitted to inflate prices. Holman Realty Company 118 South Tennessee Ave. LAKELAND FLORIDA bottom of the pan one-half i n ch. Bakt! in a meaium hot over for ::::0 to >30 minutt>s. When canned pimientos are us e d, removt! trom cans, discard liquor, and allo w the pimientos to .stand in a bowl for about 15 minute s to aerate before using, thus givmg the m a better flavor Stuff as for grePn peppers and bake for 10 to 15 minutes Escalloped Potatoes With Peppers 4 medium-siz e d cold boiled potatoes ; 1 cup cream sauce; 1 sl ic e of onion ( minc ed ) ; 1 chopped red pepper; 1 chopp e d green pepper; lh tablespoon parsley (minced); season with salt and pepper. Cut the potatoes into l-inch cubes. Put a layer of potatoes in the bottom of a buttered baking dish. Mix minced pepper, parsley, onion, and seaso ning, and add a layer o fthis mixture. Continue putting alternate layers of each until the mixture i s all us ed. Pour over this the cream sauce and put a thin layer of buttered bread crumbs on top. Bake for 25 minutes. Serve hot. Creole Sauce 1 pint tomato sauce (about the consistency of catchup) ; lh cup green pepper (cut in l-inch cubes or strips); 1 tablespoon c e lery seed (crushed); 2 tablesp oon s chopped onion; 1 tablespoon sugar; 2 tablespoons butter; 1 bay leaf; lh tablespoon minced parsley; 4 tablespoons minced ham or bacon; season with salt and p epper. Mak e tomato sauce by first cooking the tomatoes and putting them through a sieve. Cook the pulp until about the of catchup. Chop the onion and fry in the butter until yellow; add the pepper, tomato sa uc e ham and seasoning, and simmer for half an hour. S erve hot. This cre ole sauce can b e used in omelets, with rice croquettes veal lamb, boiled or backed fish, in soup, and with creole chicken. Whe n cre ole sauce is to b e can n e d, omit the ham or bacon ami simmer only 15 minutes before packing. Process in 10-ounce glass jars for 20 minutes in a Spanish Soup 4 tablespoons butter; 4 tablespoons green p epper (chopped) ; 4 red p e p p e r (chopped) ; % medium-sized onion (chopped) ; %. pound macaroni; 1 bay l eaf; 4 tables poons flour; 5 pints stock; 1 quart tomatoes (canned or stewed); % table spoo n salt; teaspoon pepper; 1 t easpoon vinegar. Cook chopped peppers and onion in the butte r for 5 minutes ; add flour, heated stock, and strained tomatoes ; strain, season, add cook e d macaroni, and just before servin gadd the vinegar. Unfermented Grape Juice (Without Sugar) Unferment ed grape juice may b e put up by several m ethods and with or without sugar, also with or without water. In all ca ses u se sound, ripe grapes. To can without wate r stem, wash and drain the grapes and p lace in double-ve sse l to heat without boiling. Stir without mas hing. Heat to 1 80o F. the n strain through cheese cloth without squee zing. Pour the strained juice into steril i zed jars or bottles, uncorckerl. Place these on a rack in a canner; cov e r and let boil one minute the n remove and seal. Or place the stemmed, washed grapes in a k ettle with about two quarts of water to six quarts of grapes. Skim while slowly heating. At boiling point strain; plac e in a clean kettle; let slowly com e to a boil; r e move and seal in jars. The flavor and color will be b etter where cook ed very lit tl e. Unfermentted Grape Juice (With .Sugar) Prepare with water a s in foregoing re cip e (.second part); strain without squeezing and to each quart of juice add one-half cup of sugar; boil four minutes; plac e in jars and seal. O r you may cook your


--------Residence of George J. Vandevord A Region of Beautiful Homes IT is daily becoming more evident that Daytona Highlands provides not only a sound investment but perfection itself as a homesite. The homes already built there the homes now under construction and those planned for the immediate future are cal culated to induce an atmos phere of harmony. The landscaping now being car ried out tends to strengthen this ; protective restric tions ins ure its permanency. Write us for full information regarding this great residential section of Daytona. DAYTONA of Hills Main Sales Office, 214 S. Beach St. DAYTONA FLORIDA 57


58 Business Lots In The Plaza at Key Largo America's Most Beautiful Business Development with adjacentl areas of wharfage and residence property, make up a long-tim e development. The present own e r do es not want a quick turnove r and g etaway, but retains a fair portion of the lots for building and rental, knowing that their value will rapidly and steadily incre ase through the years. This is not merely a money-making proposition for the dev e loper, rather the r ealization of an artistic ambition-the creation of an architectural g em, a business and waterfront section unparalleled in the N e w World. A n unusual proportion of receipts will therefore go back into works of convenienc e and beauty for all investors alike. As A Guarantee of Honest Development Owner now offers a number of 25xll0 foot lots in Block D, facing upon The Pla za, on exceptionally easy t erms : Firs t payment $5 00 and up, increasing from railroad toward water, subsequent payments at intervals of six months making cost of actual lots $5,000 and up, with guarantees that c erta in portions of d e v elopment must b e fini s hed at each s ub se qu e n t payment, a reputable engineering inspector and a Miami bank safeguarding the buyer. In addition to the cost of lot, the e xp e n se of masonry arcade of one stor y i n front and rear of eac h lot, and a thre e-story passageway of masonry with stairways, down center of block, is assessed agains t eac h buye r in form of a mortgage of $7,000 drawi n g interes t from 1930, wh e n arcades mus t b e completed, to 1935. You Are Protected Should developer be delayed beyond sc h ed ule, your corresponding instalment note i s extended. Should h e fail to construct his arcades on time, the $7, 000 mortgage i s correspondingly deferred. You are protected. Restrictions and Special Inducements R estrictions comprehensive and rigi d but not burdensome Sp e cial inducements in price to early builders. Still greater di scounts to bona fide settlers. No brokerage on these in stalment s ales. Thes e prices and t erms good only until S eptember 1 s t, 1925. TITLE INSURED. C. E. SEXTON KEY LARGO Trade Mark Reg. U. S Pat. Office Owner-Developer FLORIDA 9-V ARIETIES-9 Kumquat, Guava, Orange, Mint Jelly; Grapefruit, Ora nge and Kumquat Marmalade; Guava Paste and Canned Grapefruit Hearts. Postpaid for $I 50 Hornbrook & Gist TAMPA Warner Building FLORIDA grapes two hours, watching carefully but not mashing. Strain without squeezing; to each quart allow a half cup of sugar; r eheat and boil thirty minutes, skimming meantime. Add the sugar (hot); cook fiv e minutes and place in jars, sealing at onc e Still another rule is to mash the uncookeri fruit without heating; strain several times letting stand to settle bewee n strainings. To three pints of juice allow a p int of sugar and a half pint water. Heat to boiling point; boil fifte e n minutes then skim and bottle at this heat. Grape Jelly Grap e alone, eithe r wild or cultivated, or grapes with equal m easure of elderberries make fine j e ll y Stem, wash and drain and heat s lowly till juice runs free Strain, boil fast about half an hour; add equal measure of hot sugar; stir till disssolved ; boil three minutes, skimming, and place in glass es Grape Cutney (Fruit Recipea) U se one quart of grapes (not yet ripen ed, though fulll sized) and one and a half pounds o ftart apples. Place in preserving kettle with an ounce each of garlic (may be omitted) grated horseradis h, ginger, mu stard, one half t easpoon of salt, on e saltspoon of cayenne pepper, a pint of vinegar and one cup of stoned raisi n s Simmer slowly till thick, when rub smooth, add on e-half pint brown sugar and let stand (in earthenware ) a week, stirring each day. Then place in small jars and seal. Grape Bar le Due (Marion HarriS' Neil) Was h and dry green grapes (full sized) ; cut in halv es and remove see d s Weigh fruit and to each pound allow one pound of sugar. Put grapes in preserving pan with enou g h wate r to co me half the d epth of the fruit. Heat s lowl y and whe n near boiling poi n t sprinkle in the sugar, a little at a time adding more a s it melts Whe n a syrup forms skim and simmer. If the cookin g i s done s lowl y and care taken not to scorch on bottom of pan there will b e little n eed of stirring. S eal in small glasses. Grape Marmalade Make with eithe r green or ripe grapes Stem and was h one gallon, drain and put in preserving kettle with a pint of water. Cook soft; put through sieve and allow for green grapes, afte r measuring, same amount of s ugar and cook slowly about an hour, s tirring often_ Spiced Grapea (Farmer' Bulletin 859) W e i g h the fruit; separate skins and pulp. Place skins in a clos e d v e ss e l adding one-half pint wate r for each six of fres h fruit. Cook until quite t ender. Meantime heat pulp and juice in seperate v esse l until pulp breaks enough to free the seeds, when put through colander to r e mov e seed s Combine skins and pulp and for every five pounds ad d 2 % lb s sugar 2 ounces ground cinnamon, 1 % ground clove s and % pint vin egar. The n boil mixture over a slow fir e until a little thic k. T h is amount will r equire about a n hour's cooking. Grape Catsup (Farmers' Bulletin 859) Weig h and crush the fruit; stew ov e r a slow fir e until soft, then work throug h a colander with a spoon, l eaving skins and seeds b ehind. To the juicy portion add for each fiv e pounds of fresh fruit 2 % pouPds of sugar, 3 pint of vin egar, 1 tablespoonful each of ground cloves, ground all s pic e and ground cinnamon. and % tabl e spoonful e ach of pepper and salt. Boil mixture un til sli ghtly thick the n seal in hot sterilized bottles or fruit jars. The bull etin mentione d is of particular inte r es t to Floridians ("Home U ses for Muscadine Grapes") s inc e Dr. Charles Dearing, who wrote it, has l ectured a number o f times in the state upon this Florida t y p e of grape.


SANFORD-Florida's Next Great City (C) Underwood & Underwood-Aerial Department YOUR OPPORTUNITY FOR A QUICK PROFIT IS HERE Property in the City of Sanford Is Not Inflated 364 feet facing on Sanford Ave. from Commercial St. down to River Boulevard -117 feet deep. 40 7 feet facing West on Sanford Ave. from Commercial St. to River Boulevard-117 feet deep. In the Center of the Business District Two blo cks from the City Hall Two blocks from the Court House One block from the Postoffice Situated Half Way Between the Two Leading Hotels Surrounding property now sell ing from $750. to $2000. Per Foot. Price $650 per Front Foot 3000 Acres in Lake County Facing Both Sides of Brick Road and Railroad at $60.00 Per Acre ORLANDO We Own Both These Offerings and Can Absolutely Deliver Real Estate Dealers Protected Write or Wire Mr. John Fletcher FLETCHER-BULGER REALTY COMPANY 44 North Orange Ave. FLORIDA 59


HOW SOME FLORIDA HOMES HAVE SOLVED THE PROBLEM OF CLEAN AUTOMATIC COMFORT Artificial heat here in Florida is needed when subnormal temperatures are accompanied by health giving, but nevertheless chill, salt air. Warm air heat is the logical solution, since it is quickly "on the job" whe_n temperatures drop, and it is not exorbitant in price. Installations of warm a1r are quick and simple. THE WEIR ALL-STEEL FUR NACE F OR U S E WITH O IL BURNERS affords a positive assurance of quick, clean heat with no chance of furnace fumes or soot in your rooms. Arc-welded seams prevent, forever, any such leakage, and special low-carbon steel gives both quick heat and many years of untroubled service. Full i nformat i on, w ithout obligation, will b e g l a dly given you. Skinner Machinery Company DUNEDIN FLORIDA The WEIR is Made In Peoria, Ill., By The Meyer Furnace Co. I I t f MARION COUNTY ACREAGE f 1 f 30,000 Acres Including 56 Beautiful Lakes j Among the scenic hills and on the picturesqu e Oklawah a River Over 100 Miles of Waterfront Wonderful f o r Big Develo pment-Act Quickly! HUDGINGS & SHERIDAN f i I i l Lakeland Realtors Florida I I I +_.----.. -----------.------r-60 Florida's Mineral Resources (Continued from page 52) clays are also found within this classifica tion. In peninsular Florida the Miocene is exposed from the north line of the State extending southward through the central portion including that area so well known in literature, and otherwise, as the 'Lake Region. In western Florida is the type locality for the Miocene which is Alum Bluff on the Apalachicola River near Bris tol, Liberty County. This bluff has a height of 160 feet or more above the river and presents a very excellent geologic section. Westwardly the Miocene extends as far as Okaloosa County. It is from the phos phatic marls and sands of this group that the workable phosphate beds of State were derived through a process of reworking, replacement and concentration. From an economic standpoint the forma tions included in the Pliocene are the most important in Florida. Placed in this divi sion are the phosphate deposits, the land pebble and the hard rock. The Caloosahat chee marl so extensively developed along the river of the same name in southern Florida and the Nashua marl of the St. John's River valley, are marine shell marls, richly fossiliferous, of Pliocene age. The Charlton formation has a limited develop ment in northern Florida consisting prin cipally of sands and clays. The Pleistocene formations attain their maximum development in eastern and southeaster11 Florida where marine and fresh-water limestones and marls occur over an extended territory. Several forma tions of this age have been recognized and to each appropriate names have been ap plied. Of these perhaps the Miami oolitic limestone and the coquina are best known and extensively utilized. Of the mineral resources of Florida the phosphates easily assume first place. In 1923 this State had an output of 2,547,653 long tons of phosphate rock which amount ed to 85 per cent of the total sold in the United States. In recent years three varieties of phosphate have been produced known commercially as the land pebble, the hard rock and the soft rock. The soft phosphate is at present not recovered to any commercial extent. It is found, how ever, in both the hard rock and land pebble regions, and during the years of production the output came mainly from the hard rock field By far the greater output of phos phate in Florida comes from the land peb ble district of Polk and Hillsborough Coun ties. In 1923 this constituted 92 per cent of the total State production. The hard rock phosphate grades from 77 to 80 per cent tricalcium phosphate, although in d ividual specimens frequently run higher. The land pebble deposits vary from 66 to 77 per cent tricalcium phosphate, with some deposits running above the latter figure. Nearly the entire output of hard rock is exported to European countries. In 1923 approximately one-fourth of land pebble output was exported, the remain der being used within the United States. Low grade phosphates are known to occur in various portions of the State. These will no doubt come in for development in the course of time. The mining of phos phate is carried on entirely by the open pit method, the overburden is removed by steam shovel or by hydraulics. The phos phate rock itself is taken up by pick and shovel, floating dredge, steam shovel, or by hydraulics. The mining of phosphate in Florida be gan in 1888. Since that time to the close of 1923, according to statistics collected by the U S. Geological Survey and the Flor ida Geological Survey, this State has pro duced 46,626,172 long tons with a valua tion of $184,156,669. Florida is not only the leading state in the production of phosphate but also of


[? ['--___ __,lSJ 0 \ I \ A City Built on a Hill Cannot Be Hid DAVENPORT Sitting astride the main arteries of the State affords a magnificent entrance to the Great Ridge Empire of Polk County. Beautified Restricted Carefully Zoned Where People Liue Write for the interesting story of Dauenport Northern Representative s Wanted {..__ ____ ---.,jl CJ dhe Prtul Henry On!dntztttion O DAVENPORT FLODIDA I ) 61


62 OPPORTUNITY B es t Subdi vi s i on Acreage m P i nellas County Why? I. Nine t y acres located in LARGO, one of the fastest growing cities on the West Coast. 2. Adjoins a subdivision practically sold out and having many pretty homes. 3. Has three-quarters mile frontage on one of the main thoroughfares (brick paved). 4 Fifty acres entirely within city limits, which makes brick streets, sidewal ks, water, lights and sewers available by petitioning City. 5. Land is some of the highest in Count y and will make a beautiful subdivision. Fifty per cent in bearing citrus grove, with two houses, barn and machinery. 6. Will cut into 450 lots, and estimating by what lots in adjoining subdivision have actually sold for, this shoul d easily bring $500 000.00. 7. Price of ninety acres is $ 140,000.00-$45,000. 00 cash, balance in four years with release clause. If yo u are a subdiuider don't fail to see this, we inuite companson FOGARTY BROS. 689 Central Ave., St. Petersburg Aa. or No. 7 Bay Drive Largo Aa. FLORIDA ACREAGE The Road to Independence WE HAVE IT-AND CAN DELIVER Let us quote you on a few of our quick money-makers. HOMES -:-BUSINESS PROPERTY "We have what you want -: ... FARMS B A R N A R D B L 0 U N T C 0. 107 Madison St Tampa Florid a fuller's earth and this rank has been continuously maintained since the discovery of this clay in Gadsden County in 1895. The fuller's earth output for 1 923 had a valuation of approximately $1,000,000. For the year mentioned Florida, Georgia and Texas, the three leading states named in order of rank, reported 92 per cent of the total production of this earth in the United States. This clay finds its principal use in the clarifying of crude mineral oils, although its use in the refining of vegetable and animal oils and fats is increasing. It occurs in several parts of the State but is mined in only two counties, namely, Gadsden and Manatee. The clay next in commercial importance is that termed plastic kaolin or china clay. This clay occurs intimately mixed with rather coarse sand and quite a percentage of mica flakes which is removed by washing. It has a rather wide distribution, principally within the 'Lake Region' section of the State but it is mined in only two counties, Putnam and Lake. This is a very plastic, high grade, white burning clay and its chief use is in the white-ware industries, such as in the making of highgrade porcelain wares, pottery and tile. For these purposes the raw clay is shipped out of the State to the potteries of the north, as for instance New York, New Jersey and Ohio. In addition to the clays mentioned Florida also has large deposits of the more common clays suitable for the manufacture of building brick, building and drain tile, stoneware, pottery ware and other clay products. In 1923 more than 20,000,000 brick were manufactured in the State and the total value of all clays and c lay prod ucts including fuller's earth. kaolin. brick, tile and pottery, amounted to $1.859.045. Of the Florida mineral industries none perhaps have shown greater activity in recent years than the limestone. The limestones and shell marls are extensively used as road-making materials, as well as in building and other construction work. The deposits developed on a large scale are those of Central Florida in the vicinity of Gainesville, Ocala, Williston, Floral City, Crystal River and Brooksville; and those of southeastern Florida in the general r egion of Miami. The deposits of coquina, a shell limestone, occurring at different localities along the East Coast from the vicinity of St. Augustine southward for many miles, are of particular interest historically. From the coquina old Fort Marion and many of the older public and private buildings at St. Augustine were constructed and this material is therefore the first building stone used in America. In recent years the coquina has been used for road construction as well as for a building stone. The importance of the lime, limestone and flint industries is revealed in the production and value figures f o r 1923 which show that 1,507,999 tons were produced with a value of $1,572,768. Vast deposits of limestone, largely undeveloped as yet, are to be found in northern and western Florida. The development of thes e will surely come along with the rapid progress the State is now making. Of greater consequence than i s perhaps generally known is the sand and gravel industry. The Florida sands enter into construction work as in mortar, concrete, artificial building blocks and brick, and sand-lime brick. Some is also used as foundry sand, engine sand, as well as for filtering purposes and recently sands have been tried out in the manufacture of glassware. Deposits of gravel are also worked in central and western Florida, these materials entering mostly into the building o f roads and other concrete work. The value of the output of sand and gravel and sand-lime brick in 1923 was Large deposits of peat and muck are found in various parts of Florida, the


The Florida Kegs-Stand out supreme as the one Great Opportunity for quick, sure profitable Investment in the Southern part of Florida Most of our properties are either Ocean Frontage or Bay Frontage. These important facts must be weighed and accepted in their favor: Other features, too, make the Florida Keys of first importance to those on pleasure bent: -Their geographic location. -Their unparalleled natural beauty. -The Yachtman's and Fisherman's Paradise. -Their strategic position in the path of de--Most delightful bathing the year round. velopment. -Marvelous year-round climate and sunshine. THE FLORIDA KEYS ARE FACING THEIR GREATEST DEVELOPMENT -The new giant causeway connecting with the mainland. -Dixie Highway extension to Key Largo and beyond. -Proposed development program greatest in their history. LET US TELL YOU MORE ABOUT THE FLORIDA KEYS We know THE KEYS better than any other part of Florida, and their appeal to the investor and the homeseeker. Our knowledge is at your disposal. We have LOTS or ACREAGE. Write us, phone or call. "Investment NOW means profit SOON" Emerson Realty Co. Miami, MAIL THIS COUPON TODAY


64 Buy This, Develop It And Retire An exclusive opportunity in a charming locality offering unusual subdivision possi bilities, featuring lake-shore home-sites. COLLEGE PARK development, comprising 492 acres, adjacent to the attractive University City of Gainesville, is for sale through us at $350 an acre, $45,000 cash, balance 1 2 and 3 years. Note on the accompanying map the proximity of this tract to the University Campus and to other University properties; a 1 s o t o State Highway No. 2, and to t h e Seaboard Air Lin e Railway. A delightful spring lake with sandy bottom and high bluff shores, ideal for home-sites, is Another Attractive Feature of this property which is located i n a section already alive with extensive developments. College Park is a choic e buy which will not be on the market long. Act quickly if you want to subdivide one of the most beautiful properties in Florida. STILLWELL REALTY CO. 1721 Grand Central TAMPA, FLA. SCAL. 2 / N TO/MILE For CHOICE RESIDENTIAL PROPERTIES ACREAGE Log House LOTS OR In the vicinity of Kissimmee or i n Orange, Osoeola and Okeechobee Counties. Apply direct to owner F. F. HUNTER Kissimmee, Florida largest continuous bodies of which are in the Everglades and the region contiguous thereto. Quantities of Florida peat have been produced for use as a fertilizer filler and for agricultural purposes. Recently experiments have been conducted with certain peat deposits with respect to the fuel value and from reports this field gives promise of future development. Of more than passing interest is the fact that Florida is now one of the principal sources of ilmenite in the United States. This mineral is an iron-titanium oxide, and its occurence in Florida is in intimate mixture with the beach sands of the Atlantic Coast. Ilmenite together with other minerals rutile, zircon and monazite have been produced in Florida since 1916, at which time operations were begin at Mineral City about 5 miles south of Pablo Beach. These minerals are separted from the beach sands and these are then placed on the market. Ilmenite and rutile enter into the metallurgical industries as for instance in the manufacture of high grade steels. At the present time, however, ilmenite is used chiefly in the manufacture of white titanium oxide, a paint pigment. The prospects are that this industry will prove a continued and increasing importance to the State. Among the resources of Florida, and one that can not be expressed in dollars and cents, is the abundant supplies of pure, wholesome underground waters. In practically every section of the State limitless quantities of water can be obtained from bored wells. In some sections flowing artesian wells can be had with pressure sufficient to supply water for all domestic purposes, as well as for irrigation and in some stances power. Some of the largest springs in the world are found in Florida, these .being but the natural outlets of the large volumes of underground waters. On e of these is of a size sufficient to float passenger and freight boats, the boats entering the spring basin itself. Springs yielding waters of reputed medicinal properties occur in almost every section of the State. In this connection it is also worthy of mention that waters with a very low mineral content are obtained from some of the bored wells, this being particularly true of those of extreme western Florida. Among the more or less undeveloped resourves mention might be made of deposits of diatomaceous earth, gypsum, bog iron ore, and ochre. Some of these have been p rbduced in Florida to a limited extent. The total value of the mineral output of the State for 1923, the latest year for which complete statistics are available, was $13,226,099. This is an increase in valuation of almost $2,000,000 over that for 1922. To a Florida Lake By BERT MOREHOUSE Behold the queen of inland waters here Enthroned in Nature's scenic, bluedomed hall, Where scented bud and blade festoon the mere, And Spanis h moss in garlands drape the tall And stately trees, t h e sentinels which stand Serene in their nativity. The sun, Arrayed in courtly splendor o'er the land, Reveals at dawn fresh beauties one by one. With silver wand beneath the witching moon, The gentle breezes flit about where dwell The fairy things of life, forgotte n soon, Enchanting still with elfin vesper bell The tuned ear, the list'ning, childlike heart; Where rhythmic, rippling waters shorewara part.


Forward With MIAMI "The Magic City of norida" The Greatest YearRound City of the Sunny South For years Miami has been thought of only as a great winter resort. But times have changed, and today Miami is recognized as ONE OF THE FINEST SUMMER RESORTS ON THE AMERICAN CONTINENT Miami has wonderful bathing beaches, a ful summer climate, cooling sea breezes and freshing summer rains. An ideal place for rest and recreation. Miami Bank Clearings June 1925 $79,309,836.40. T otai first six months of 1925 $168,287,292.48. No other city in America has made such wonderful progress during the past year. No other city has grown so fast and builded up so quickly. No other city has known such splendid business and general prosperity. Miami, the Magic City, has shown a growth unparalleled in the history of can cities. Miami Building Permits June 1925 $6, 688,952.00. For sound investments in Miami and Dade County, see us. We handle business properties, homes, homesites, acreage. Write us for formation. List your Florida properties with us for sale. Total first six months of 1925 $21,878,675.00. Sunnyland Realty Company 105-7 Vail Arcade ALVIN LOVINGOOD, Owner Flagler Street East MIAMI, FLORIDA Phone 8431 65


66 J( t PRICED WAY BELOW MARKET This 29lh acres is no farther from the Tampa Court House than Palma Ceia Tampa's first subdivision and whe n the causeway is completed it will TRIPLE IN VALUE. Note iU: truly wonderful location, and its closeness to districts in which THE GREATEST AMOUNT OF DEVELOPMENT MONEY in the history of Tampa will be spent. The Tamiami trail (State Road No. 5) which runs completely threugh this property is positively the best constructed road in all Florida. ONE THOUSAND DOLLARS WILL BIND IT. Good terms. Tampa BAY VIEW REALTY COMPANY 203 Franklin St. VALUES SUPREME for INVESTORS-HOMESEEKERS WEST FLORIDA Land of Incomparable Opportunity Large Acreage Small Farms L. N. SMITH Florida MARIANNA FLORIDA INVEST SAFELY IN FLORIDA MILLIONS being lost by investing blindly while safe profits are made from SMALL SUMS WISELY INVESTED WRITE for free confidential information on legitimate safe real estate opportunities for small capital. You must positively state how much you might be willing to invest providing that we can prove to your entire satisfaction that a small investment might earn you big profits. Ou r guidance to investors is absolutely free. Address: Post Office Box 1362, Tampa, Fla. He Is Beloved by Boys (Continued from page 25) epochal excursion is the birthright of the book "Canoemates." Starting from Jack sonvill e Mr Mounro e cano e d down the St. Johns and Suwannee Rivers and followed a net work of inland rivers and inside waterways until, he had circumnavigated the United States' southern extremity. Since 1883, Kirk Munroe has spent his winters in Florida. For the last four de cade s, hi s legal domicile bas been at Coco nut Grove. There is no white man living in Florida today who has made as many canoe trips through th Everglades as this adventurer-author. He has been a pain staking student of Seminole life and cus toms. His book "Through Swamp and Glade" tells the story of the Se;.inole Wars as translate d by Kirk Munro e from interviews with the surviving redskins and soldiers who participated in that extended warfare. Kirk Munro e now 75 years old, treasures many of the keepsakes which he has col lected in various parts of the world Each article. has its particular story of privation or penl to tell. On one shelf in his home, doz e n hats form an inte r esting exhibit. The oldest hat of the group is the one which Mr. Munroe wore during his walking trip from one coast of the United States to the other. Latterly the son of one of America's leading hatters visited Mr. Munroe. When he saw the old hat he immediately recognized it as one of the first which his father had manufactured. There is another battered felt hat in the collection now nothing more than a mass of holes This was Kirk Munroe's canoeing hat. Years ago, Mr. Munroe was one of America's champion canoeists. He competed in tournaments in all parts of the country. And he never failed to wear this particular hat-his lucky racing felt. Several other hats of interest are thos e worn by Kirk Munroe when he served as captain of the famous Black Horse Troop at the Culver (Indiana) Military Academy. There are also tallcrowned board-brimced straw hats from Mexico and the Latin well as h e adpi e ces which the Juvemle writer has worn in China Mac huria, India and other distant lands.' A human thigh bone fluted through the and with joint extremity covered With parchmenthke human skin a relic which Kirk Munroe brought from China where it was u s ed by a priest in certain religious ceremonies Another article of interest i s a rea; Chinese prayer mill which you turn round and round like a toy top as you chant religious devotions. Then there is the ivory cros ssection of an ele phant's tooth 12 inche s long which Mr. Munroe brought home from Africa. A bronze temple a nd altar l am p from Lass a Thibet is anot?er inimitable trophy, a Chme se clock w1th the curious table scrolled. in Chinese figures, a "dag"-the snowkmfe of the Arctic Circle made of a copper blade with a whalebone handle are other extraordinary curios. This snow knife is u se d by the Esquimox in building huts of ice and snow. In an ornamented wooden box is a deck of the most novel playing cards you ever s aw. They come from innermost India and probably are the only ones of their kind in this country. Munroe secured them from the servant of a prince's family. The cards were discarded when one was The cards are circular and made of camel's skin, they are lacquered and handpainted. For centuries, the natives of India h ave used cards of this type It is evident that the Engli s h secured their card games from


SIEGFRIED WALLNER JUST TO REMIND YOU THAT WE R TAYLOR HAYNES ARE THE "BUSIEST HUSTLERS IN THE STATE" We Own, Control and Can Deliver Acreage in any size tract in practically any County in the State-ASK US! WE SYNDICATE PROPER TIES We Specialize in Large Timber and Wholesale Acreage Tracts and Close--in Business Property WALLNER-HAYNES REAL'rY CO. Service-Efficiency-Reliability 66 N. E. SECOND STREET PHONE 4697 MIAMI FLORIDA Developers of St. Cloud-Osceola and Okeechobee Five-Acre Truck Farms 67


68 Acreage Wanted I am opening branch Brokerage offices throughout New York, Illinois, Michigan, and Ohio. Have clients with one million dollars to invest in Florida Acreage. Titles must be insurable. Send plats and full descrip tion. Price, terms and commission. CHARLES R. HALL 310 Central Avenue St. Petersburg, Florida. Section 27, Township 24-S. R. 18-E. PASCO COUNTY-$250 PER ACRE (Brokers protected) 5 Large Lakes 2 Islands Beautiful shady camps on sand beach es. No. 5 highway and railroad run diagonally through property from corner to corner. Fine development proposition. Adjoins the Florida Land and Grape Co. Vineyards. The psychological point between Brook sv ille and Tampa for a town! High and rolling! 614 Tampa Street SANFORD HERALD Sanford's only daily newspaper Sample copy free upon request Sanford Florida Phone 3057 Tampa, Fla. India and other neighboring countries of the Far East. Kirk Munroe, a tennis expert during his younger daye, has gathered together a unique assortment of the ditferent ball bats used by the various tribes of American Indians. He says that these primitive articles are the progenitors of the modern tennis racket. A pair of remarkable ice glasses used in Northland's snowland em pire consists of a wooden covering for the eyes with mere slits cut in the front. You can see wonderfully well while you wear these extraordinary spectacles that boast no glass lenses. Florida's leading author has a seal which but few people this side of the Chinese Sea can decipher. It was while on a trip to Manchuria, Mr. Munroe, one day, visited a native shop and ordered a seal. He instructed that the letters K. M. be place d on the seal. When the seal was finally delivered, he found that instead of using American letters, the workman had re-The old buckskin shirt and felt hat which Kirk Monroe wore on his walking trip across the con tinent in 1867. sorted to Chinese characters. Thus it comes to pass that the seal which Kirk Munroe now uses is most fantastic. The shomen provided him with a small package of paste in which the seal was to be dipp e d before use. That was more than 20 years ago yet today that paste is as moist and useful as it was when Mr. Monroe first purchased it. A ring made from a silver half dollar and ornamented with a blue. gem which a Mohave Indian made and presented to Kirk Munroe is another keepsake which he keeps as a valuable. The most priceless object in the collection is what looks like a mumified specimen of a Floridian sun fish. It is supposed by science to be hun dreds of thousands of years old. It was e cavated some years ago in Tennessee and is on e of the only objects of its kind ever uncovered in America. Scientists say that it dates back to a race of so-called "Little Men" who occupied certain sec tions of Tennessee thousands and thousands of years before the pre colombian period. There are but few authors who have lived in the New World who have written s o successfully of their personal adventures and experiences as has Kirk Munroe.


t i I i Fortunes Are Being Made in Florida We made a Minnesota Banker $7,000 profit within five months from $100 Real Estate Option-another Minnesota in vestor $60,000 since March. Organize a local syndicate of 10 members, each put in $500 to $1,000, send your represent ative here NOW to thoroughly investigate and option proper ties before the Fall Rush. Buying and well located Real Estate-Acreage, Subdivisions, Lots, Business Properties-Erecting for Sale or Rent Homes, Apartments and Hotels-discounting 8 Cfo gages and Contracts, Business and Professional Locations. We wish to connect with those having ready funds for quick overs. No State Income or Inheritance Taxes in Florida Free information and free literature SEND US FLORIDA LISTINGS We co-operate-We advertise I i I I I f I I I I I i i i i i f i I The Florida Land Market I Acreage Specialists Since 1905 Suite 101 -212 N. Miami Ave. MIAMI, FLORIDA Highest References--We Control Two Banks 4


Stuart You Will Find It Much Easier to Sell from BIRD'S EYE PICTORIAL PAINTINGS We Specialize In This Work Send for price list on all sizes You will be surprised at our moderate charges. STERLING SIGNS, THE LURE OF ST. ANDREW'S BAY Is One of Infinite Appeal to lnvestors-Homeseekers-Sportsmen Where Fortunes are Being Made Florida The Heart of Florida's Fastest Growing Development CITY LOTS SUBDIVISIONS ACREAGE BRY-CO DEVELOPMENT CO. Panama City, Florida You Are Invited to Inspect Our New Home Corner Seventh Avenue and Eleventh Street AUTHORIZED STRICKLAND 5'flffd WISDOM. INC DiALERS TAMPA FLORIDA The Flagler of West Florida (Continued from page 27) merce and industry." v Running the Walto n hotel in connection with his sawmill at DeFuniak Springs gave Mr. Harbeson a liking for the hotel busi ness and he began acquiring hotels until he had a string of five. With the same devotion to detail that has characterized his endeavor in the lumber business, he concentrated his energies on his hotels, re modeling the buildinl@, throwing out anti quated furniture and putting in new, in stalling the best help and buying the choicest foods and supplies. In short, he sought to make good hotels better just as he decreed to make good lumber better, and he has been proportionately as success ful in the hotel business as he has been as a lumber manufacturer. Mr. Harbes. on now owns the magnificent San Carlos hotel in Pensacola, the Harbeson hotel at Camp Walton, the Walton hotel at DeFuniak Springs and the Leon and Cherokee hotels at Talahassee. By providing better hotel accommodations Mr. Harbeson has attract ed people, both business and pleasure-bent, to West Florida and other hotels have sprung up throughout the section as a re sult of the added influx which the development of the whole of Western Florida is bringing to pass. Service is a big word in Mr. Harbeson's vocabulary and in his desire to make the new pleasure resorts of the gulf district more accessible to the public Mr. Harbeson has had a steamboat built and established a regular sailing scaedule to carry pas sengers and freight between Pensacola Camp Walton and Valpariso. Mr. Har: beson told the Pensacola Shipbuilding Com pany what kind of a boat he wanted and when the specifications and price were sub mitted-something like one hundred thou sand dollars, it came to-Mr. Harbeson in characteristic style, said "All right, but add another five thousand dollars. Give me that much better boat." In this Mr. Harbeson was neither vainglorious nor im prudent; in all of his purchases he has stipulated "give me the best," in the belief that the best is the cheapest in the long run. He got the kind of a boat he ordered and the steamship William B. Harbeson made her maiden trip last summer. By this new service which Mr. Harbeson has inaugurated between Pensacola, Camp Walton and he has automati cally opened up. a new resort district which is becoming more and more popular as this service becomes known. An ardent sportsman himself, Mr. Har beson is playing an important part in ad vertising the advantages of Western Flor ida to those who like hunting, fishing, bath ing, golfing and boating. He has been in strumental in laying out golf courses in proximity to his several hotels and his speed boats are among the fastest on the Gulf Coast. As busy as he is with busi ness affairs, Mr. Harbeson religiously takes at least two days off each week for the gratification of his greatest pleasurefishing. For his theory is that all work and no play makes Jack a dull boy. Probably more than any one other agency he has lifted Western Florida from practical ob scurity into the limelight of prominence. He is in truth "The Flagler of West Florida."


Prosper With Fort Myers Fort Myers, the most beautiful city in the United States, is the best location for: HEALTH Climate Enjoyment Fishing Golf Hunting Bathing Boating Tropical Beauty Charming People WEALTH HAPPINESS Professional Opportunity Business Opportunity Hotels Apartments Investment Building Farming Truck Gardening Industry Take advantage of our syndicate plan. Your capital, large or small, will work for you to the best advantage in a Barnwell syndicate Write Now for Particulars Barnwell Realty Company FORT MYERS, FLORIDA 71


Investors, Attention! W e specia lize i n hi g h cl a ss Duva l County water front and hi ghwa y acreage tracts for inve tment or development. Nine teen years experience in cons t antly sellin g Duval County acreage i s offere d y o u. I nuest ments made in suburban Jacksonville acreage are bringing handsome returns. Tracts from 10 to 600 Acres SEWELL & NEWLON 316-18 Dyal-Upchurch Bldg. JACKSONVILLE Phone 6128 REALTORS Consultants on Florida Investments --S pecial ty-LARGE ACREAGE FLORIDA Anclote Highlands A djoi ni n g the c it y l i mi ts o f Tarpon Springs, ''The V e nice of t h e S o u t h. Thi ideal re iden tia l subdivision s i ts on a high knoll and i s on Anclot e Boulevard O nl y one and o n e half miles from t h e postoffice a n d three-quart e r s o f a mile fr o m the G u lf Sixty-foot Streets and Wide Cement Sidewalks Lig hts and Water Available to Every Lot COR 'ER LOTS 700. 11 IDE LOTS $600. BUY IT BY THE BLOCK 2 4 l o t s $ 10,00 0. All lots 50x 125. One-third c;as h, b alanc e ea y terms. E. R. CORSON P. 0. Box 83 ST. PETERSBURG FLORIDA Caesa r' s G a rlic Wars (Continued from page 27) This i nterruption piqued Ponce de L eo n, and he refuse d for ome minutes to go on with his talk. It was when ncle Tom a ked, "And how did you like the Florida wit ties, Mistuh D e Leon?" that he bright ened up. "Splendid!" he answered. "Splendid!" At this referenc e to food, all the guests leaned yearningly forward. "For breakfast?" hinted Cleopatra, her eyes fairl y burning with eager inten ity. "Grapefruit," replie d the visitor. And flapjack s with good old Florida syrup." o?" exclaimed Uncl e Tom incredibly, his mouth Falstaff ceas d h is weepiJ1g and looked up; everyone was list ening intently. "For dinner?" said leopatra. "For dinner," recounted the explorer reminiscently, "we had string beans, squa s h, tomatoes-in fact, any kind of vegetable you cared for. You e Florida grows the m a ll. And then some of the famous Apilachicolan oysters. Or fis h of any specie-they all are caught in the state. And fruit of every tropical variety." A t night? whi spered Cleopatra, her voice now o impas ioned that it tre mbled. "Good old razor-back," said Ponce d e Lcon-"sweet country ham." "The ham wha t am,' breathed the ecstatic darky Swift-ly. Then, before t he ex plorer could ay anoth r word, he suddenly jumped up from the table. "Where am do Mi tuh Doyl e and :Mi tuh Lodge?" h e yelled xcited ly at the newcomer. "Y Yes all the guests cried to the bewild e r e d Ponce d e L eo n "Tell us where they are!" "Why-why," tottered the paniard; "what do you want of them?" "To take u s to Florida!" fre nzied l y they all houted. A f e w conds !at r the entire ship's company was ru bing joyously up th d ecks to t h e life-boats. "I know now why they call them life boats," hrille d Ali ce to the R ed Knight. "It's on account of gettin g away from the garlic!" Then he saw Leonidas the partan hurrying by h e r side. Hi s face wore a broad grin. H e aid to Alic e as the y clambered into t h e boat: "Well, old Juliu will feel like a naughty word with four lette r meaning wh e r e the d ev il liv e when he omes back to t h e salo on and find us all gone e's the lo er-darn hi s stinking food in hi s la s t campaign a e ar'1 Garlic Wars !" The Bride By M F BRAG NIER If you wi ll b e my bride, my Dear, A year in Florida I'll give a year! I'll giv e the wonder of that landThe organ-sea the singing sand; Where very morn, at early dawn A littl e Floriday is born! And tawny swell of wheat-crowne d dunes I'll give; and gold and cobalt afternoon The treasure th re! Oh, trove on trov -ot hidden in a pirate cove1 But cattered wide with laVlsh handGifts from a magic uniland Fruits, Suns hine, Health-true gold Take all your little h a n d s can bold I And from some silver pool, in s ooth, Drin k beauty and a springing youth! And Florida e nch antmen t ight! A world drowned in a sea of light; T he sea and palms and pines will cro o n O h, Love Oh, Love! O h, Honeymoon!"


.. --------i t i t t i t i i i A t i i i t t i i FACTS You Shouldn't Overlook Pomello City and Pomello Park are locate d on the East and West Coast Railroad, between Bradenton a n d A rc adia, with ample sh i pp ing faci l ities. The East to West Coast High way, near comp letion, c onnecting Bradenton w ith Arc adia, Connors Hig hway and M iami, will be the most traveled road in the state. Hard surfac ed c o u nty hig hways n ow unde r constru cti on w ill reac h P o mell o City an d Pome llo Park from five different s o urces. One thousand one hundred acr es h ave bee n set aside for P ome llo C ity The g reat influx of n ew comers in this secti on has made Pomell o C ity a necessity and p lans fo r its deve lopment a r e bein g rush ed w ith every p o ssib l e haste. A $ 2 5 ,000 Clubho u se, o pen to i n vest ors, is to be b uilt b y t h e Loyal Order of Moose. r) --{-\ j"---,\ V ) 'I r \., ;( Columbus had it and he discovered America. Edison had it and he has given to the world many rich rewards. Every leader from time immemorial has had vision Vision is the thing that makes progress, prosperity, suc cess. Have you the vision to see the wonderful investment possibilities open to you in Pomello City and Pomello Park, located in the prosperous Manatee County, Flor ida-where land values are made sound and secure by tremendous agricultural returns already demonstrated by the shipment of 8,000 carloads annually? THEN BUY OW because the same opportunity will never again be open to you. Over 1,000 purchasers have indicated their confidence i n the soundness of Pomello Park as a safe investment with outstanding SPECULATIVE profits Pomello Park is sold in 1 0 acre units at $1 00 to $1 7 5 a n acre; 1 0 % down and the balance at $I 5 a month. Pomello City Lots are priced low at $1 00 to $500 each. Improvements are now under way and these prices are based on pre-development schedules Buy now before prices are increased i i i i i i i I i t t Houk Realty Company OWNERS AND DEVELOPERS 689 Central Avenue ST. PETERSBURG FLORIDA i i i i i ........ ... ... 7 3


.,.,_,_, _.,_,,_,,_.,_.,_ _,,_.,_,,_.,_., __ ,,_.,_,,_.,_,,_,,_.,_, _.,_ ,,_,,_.,_ .. _.,_, t I If You Expect f T O INVEST IN FLORI D A R EAL ESTATE See or write us. We have everything from 5-acre farms to 5,000-acre farms. Thousands of town lots in various incorporated towns. Cut ov e r acreage from 40 acres up to 97,000 acres in body. 17 Miles of Water Front Gulf and Bay Beach Property Prices here are advancing so rapidl y and sales so fast it is impossible to send complete listings and guarantee delivery, so write or wire us what you want and how located and we will make you close price. Discount to any former Naval associate. I invite you. Come all. e are Florida "Crackers." We have always lived here and sell no land we cannot recommend F. McMILLAN I I i i I J I I MARIANNA FLORIDA I ... --II--IIII-I + 74 Investors and Developers--Large or Small Are invited to consider the advantages o f EUSTIS-Lake County's leading tourist c.ity. Every educational facil ity. Extensive agricultural development. Exceptional educa tional opportunities. HIGH AND DRY-162 feet above sea level. EUSTIS-I 38 per cent population increase in past five years. EUSTIS-Located among the hills and lakes of Lake County, accessible from the East Coast by inland water route. EUSTIS-The original Sportsman's Paradise-Huntin g and Fishing un equalled. EUSTIS-Excellent drinking wat r-Unsurpassed hotel accommodations -Center of 5,380,000 county highway system-On Dixie Highway-Served by Atlantic Coast Line, Seaboard Air Line and Clyde Line Steamship Company. "GET USED TO EUSTIS-Queen City of the Lake Region" EUSTIS-Where values have not yet mounted in proportion to natural advantages. Reliable information furnished through courtesy of the Eu tis Kiwanis Club Address: L. L. Bonner EUSTIS Box 1627 FLORIDA ICE CREAM FACTORY All Modern Doing Fine Busineu of $28,000 a Year Good Terms Price $20,000 W. R. QUAYLE EUSTIS FLO RIDA SPECIAL 00 acres at $60.00 per acre within one mile city limits n ear Wildwood, Florida. Send for our ll s t of business properties. GOLDEN TRIANGLE REALTY CO Realtors Fountain Inn Building Eustis, Florida YOUR OPPORTUNITY 53 a cres on Main betwen Eustis and Mt. Dora 30 acres in a rove, 1,800 feet lake front, 1,000 feet on uphalt Price $52,500.00 MALO NE REALT Y CO. MT. DORA FLORIDA Yes! We Haue Them! L AKE FRONT PROPERTIES Beautiful Sitea Small and Large Acreages Special SO Acres $20,000 About one half mile, fronting two lakes B e twee n two good towns. D. G. NEARPASS Realtor EUSTIS FLORIDA FREE FLORIDA BOOK Beautiful, illustrated, boo k telling of marvelous Florida and its wonderful invest ment opportunities FREE to all who are interested. FLORIDA HOMESITES COMPANY 46 E. Pine St. Orbtndo, Fla. A Tree of 100 Uses (Continue d from page 29) Handling the cocoanuts in this manner re duces the weight of the material which is. shipped to the United States and Europe where cocoanut oil is extracted from it. Many thousand tons of copra are annually used in such oil extraction operations. Artificial copra driers are now used as ac cessories to sunshine. The cocoanut oil is valuable for the manufacture of soap. candles and similar products. The green cocoanut contains a clear sweet fluid which is treasured highly in tropical countries as a cooling drink. The liquid close to the hell ultimately forms the meat of the cocoanut while the remain ing fluid is converted into t he milk of the ripe cocoanut. T his milk i s used as a beverage and for confectionery purposes while the grated cocoanut of commerce comes from the ripened meat. The decor ative cocoanut palm tree whi ch i s cheri h ed as an ornamental in Florida represents a two billion dollar indu try to other parts of the warm climate zon e where this tree prospers. Potentially, commercialized groves o f cocoanuts in our southernmost state may become actualities in the dis tricts where land prices are low enough to justify suc h development. Cruising hrough Our Inland Waters (Continued from page 41) I had cocked the affai r half of the time and had r e ally taken pictures the other part. "With the approach of four o'clock, we began to look for the St. Johns, and at four-fifteen ran from the Ocklawaha into the larger stream. Up the river, and on the othe r side, was Welaka. We pull d in there for gas, and found it to b e a fish ing village s u c h as one always .ee, in the movies, except that the fi hermen did not wear funny blue stoc king caps. Another exc eption was that they moked cigarette instead o f short black pipes Feeling that they were uncon sci ously doing their bes t to provid e atmosphe r e h ow e v e r we let the diff rences pass without comment or suggestion "Leaving Welaka at four-thirty, we hoped to make Palatka and tie up for the night by se ven. It was twenty-five miles, according to the proprietor of the store where we bought gas, and I thought we could make it ea ily by even. Elliott did not beli eve that we would, a n d not until some time later, wh e n I found that we were making only about eight miles in stead of ten did I ch ange my mind "We passed several boats along the way, an d about six or sixty-t hirty did con s id er able dodging here and there about the river to miss fish nets that had been strung across it. By following the beacon we had no difficulty in keeping the channel. "Twilight came on, and seven oclock appeared, with no sign of Palatka. I was jus t beginning to admit to myself that we could -not make the city before dark when the stacks of a lumber mill in East P alatka came into view. Arou nd a bend, with the city lights standing out in the new dark ness, wa s Palatka. "We pulled into the city dock and tied up for the night at seven-thirty under the direction of a kindly watchman. We were only a half hour later than I had e xpected, despite the fact that our speed had not been as great as I had believed it. "Upon inquiry, we found which was s up posed to be the best hotel, and went to it. While I did not see him do it, the clerk in all probability r eac h ed unci r th e des k


The West Florida Development and Investment Company, Inc. ANNOUNCES Our Plans, Principles and What We Stand For As Outlined Below The development of large tracts of undeveloped acreage into small diversified farms of from 20 to 40 acres each for intensive cultivation, and to be sold to farmers on a 20-year payment plan at 8 per cent per year, which takes care of interest and principal, retir ing the complete amount of principal plus interest in twenty years. All lands under development to be cleared, stumped, fenced with woven w ire hog-type fencing, and the entire territory to be made accessible and open throug h a complete system of hard surfaced roads built so that eac h farm will face a good road. To set out portions of e ach twenty-acre tract to fruit, pecans, and different v a rieties of berries. To build an a gricultural college and laboratories, such as will be necessary for the education of farmers and their families in the value of small, well-kept di versified farms, intensively cultivated, and to guide each farmer in the planting of such crops as are best suited to his soil and to the climate of Western Florida, and as to the type and use of fertilizers best adapted to this soil. Establishment of pure-bred farms for the raisi n g of dairy stock, registered hogs, blooded sheep, and poultry. The establishment and operation of a large creamery to take care of all dairy produce. The estab lishment of a truck route to collect cream and dairy produce from the various farms a n d deliver same to creamery. To build and operate a plant for the purpose of canning fruits and for the manufacture of varied jams and preserves from fruits and berries, and for the manufacture of peanut butter. and the canning of sweet corn, pea beans, tomatoes, asparagus, and for the pickling of small onions, cucumbers, cauliflower, and manufacture of sauer kraut in barrel lots; in fact, for the pickling and canning of all farm produce suit ed to that purpos and raised on the soil of Western Florida. The establishment and operation of packing and cold storag e plants for the purpose of curing, preparing for market and storing of hams, bacon, salt pork, sausage, pickled pig's feet, weiners, and for the proper cold storag e of butter, eggs, poultry and all similar produce. The establishment and handling of poultry and pigeon farms for the purpose of placmg on the market young fryers. squabs and all similar poultry produce. The establishment and handling of large ware houses for the purpose of storing all farm produce. The plotting and development of a town site; the building of schools and churches; the scheduling and operation of bus lines. In short, the introduction of all those ideal features of life necessary to make life worth while to the farmer. The estab lishment and operation of lumber yards and handling of fertilizers and farm implements sufficient to pro vide for needs of the farmer. The establishment and running of sales offices and the maintenance of a trained and capable sales force sufficient to place these 20-acr farms in the hands of capable farmers. The establishment and operation of one of the most unique marketing systems ever undertaken, which will net the farmer a larger income than any other marketing system today in operation, and which will enable him to become one of the real business men of the world. The West Florida Development and Investment Co. 20 SOUTH PALAFOX C A. ALLEN, G en'l Mana ge r PENSACOLA, FLORIDA I I 7 5


76 Bargains in Acreage PASCO COUNTY 40 acres at $80 per acre. Hig h rolling land and in the best sec tion. 80 acres at $1 00 per acre. Near the above tract. Practically all cleared and fenced. 40 acres at $80 per acre. Located on main hi ghway near the above tracts. MARION COUNTY 160 acres at $ 4 0 per acre. 200 acres at $35 per acre. In a good general farming country. Near railroad station, stores, schools and paved hi ghway. Small clear lake on the property. HILLSBOROUGH COUNTY 50 acres near Citrus Park at $I 00 per acre. This land will sell for $200 per acre this winter. Terms. I 0 acres on t h e Gunn Highway at $400 per acre. 330 feet front age on the paved road. All the very best of citrus land. We can recommend any of the above properties R. C. Rieker 403 E. Lafayette St. TAMPA FLORIDA and twisted the dial on the safe as we walked in. Both of us looked as if we had just dismounted from a side door Pullman. My whiskers, which when one day old give my face a more disreputable and dirty look than usual, had just live d to s ee the lights and shadows of nearly three days. I was ditty and greasy from head to foot, and I wore a cap and an old sweater that would have done credit to any cinema Apache Elliott was not as dirty as I, but presente d a formidable ap pearance neverthele s. "After one look at us, the clerk began to shake his head, even before we had asked him for room s We continued to the desk though, only to be informed defi nitely and without opportunity for con tradicti on that everyth i ng wa s old out. It may have been, but the suspic ion that he thought we were highwaymen will linger in my mind for some time. We went to another hotel, wh ere we found that we could g e t two sing l e rooms without bath, but that was all We took them, betting that a ponge bat h and a b ed woulrl b e more desirable than the cockpit of the Whyome. "At seven Thursday morning, we were u p and saw anothe r glorious Florida day. What with eating breakfa st, cleaning up the boat, filling up with gas and water, we got away from the Palatka dock at eightthirty, with an eight or nin e hour day ahead of us. Our t raveling companion taking on cargo at Palatka "The banks o f the river, while consider ably farther away from u s than thos e of the O c klawaha had been proved as beauti ful in the morning ligh t as had any that we had seen. As had been the case in t h e ride to Palatka from Welaka, we found no necessity to stand right at the steer ing wheel and engi ne, so both of us had opportunity to sit down and enjoy the s cen e ry. We met sev eral fis hing boats, but no thing of an y size "Ellio t t estimated that w e w o uld reach Green Cove Springs at about twelve o'clock but we found that it took that long and forty-fiv e minutes more to come even with the water tower of the city. Be fore r eaching the sp ri ngs, however, we were justly punished for refus ing to follow the beacon s along the river. Instead of pulling to the left of one of the black guides, I had tried to cut off a corner by goin g to the ri g ht. I j us t about did it, but changed my course abruptly and headed for the middle of the river when Elliott felt the k ee l of the boat crape. lie made a hurried sounding and foun d that there INVESTMENTS THAT PAY Our experience and service is invaluable to those interested in investments in Fort Lauderdale Fort Lauderdale District Broward County Write Us Your Requirements We specialize in-Homes for sale Houses for rent Choice business lots Choice truck lands Ocean beach acreage Groves; acreage Acreage bargains in every county in the state REED INVESTMENT COMPANY Tarp'on Hotel Bld g FT. LAUDERDALE, FLORIDA


' 'TO THE SWIFf THE SPOILS" Cooke 8 Cordray Summer Headquarters 257 Central Avenue, St. Petersburg, Florida If You Own Florida Acreage List It Direct With Us WE CAN SELL IT If You Want To Buy Florida Acreage Wire For Our Listings Direct From Owners We Can Deliver FroiD $8.50 UpLarge and Tracts 1n Pinellas, Hillsborough, Calhoun, Madison, Levy, Dixie, Citrus, Marion, Pasco Orange Flagler Okeechob e e Osceola Hardee Taylor, Suwanee Manatee and other counties. Florida is changing hands over night. We are in the midst of the biggest land boom in the history of the nation. Pick your tract. Have your binder ready. 77


78 Over 5 Million Dollars in Sales in 30 days Result O f P e r f ect O r g a n ization A nd K eepi n g F a ith W ith Our Clients M i ami Re a lty Sales Cool i d ge Bld g. 400 N E. Second A ve nue Pho ne 8053 MIAMI FLORI D A was but little more than thre e feet under us. "Shortly after twelve, we m e t a boat b elonging to the gov ernment's engineering department, and got our first wave-riding in its wake. "About one-thirty, a squall blew up sev eral miles in front of us, and we w ere fearful that we would have to tie up until it spent itself. The river became pleasantly choppy and tossed the boat a good deal, but not enough to make for anything but a pleasant rid e The squall and whatever rain there was kept in front and to the north of us, however, so we k ept to our course. "Beacon after beacon we passed, while the ever changing scenery on the banks of t he river kept our attention many times when we should have torn ourse lves away to the course of the Whyome. About three-thirty, we saw the smoke of Jacksonvill e. Elliott estimated that it WJilS fift een miles away, and later proved for the third or fourth time that he could estimate distance almost to the foot. "We kept on, until at four-thirty we saw the last bend before we came into the city. The water was still a little chop py, and we passed a tug with several barge loads of sand that evidently was waiting for the weather to clear before attempting the bend. We went on, however, steering for the big bridge. Just before we reached there, two boats blew for the bridge to open1 and came into the river channel towar

innerGcsMoker Mokes Gos WRITE FOR CATA L OG -If you would like to get an idea of some of the latest and most satisfactory ways of modernizing the home, write for the Skinner Ga s M a k e r catalog-it is beautifully illustrated and shows the appliances in the home so you can see just how they operate There is no obligation and it's good judgment to get this special catalog if for no other reason than just to kee p yourself informe d on present day home economics. MODERN I Z E S THE HOME-Skinner Gas modernizes the country home-brings the city right to your home. Takes away the hot, sweltering torture of the wood or coal stove, or the smelly, smoky odors of the oil stove Skinner gas is used just as you would use city g as, is better because i t is hotter, cleaner and costs less Write for your copy of the "Skinner Gas Maker" and see for yourself. There is no obligation except what you owe to your wife's comfort and convenience. GAS A GREAT BLESSING-Nothing has been invented since the sewing machine that has brought into the American Home as much comfort and pl easure as Skinner Made Gas. It just solves the cooking and h eating problem in the country and puts rural life o n a plane with the modern city. Write for catalogfind out how simple it is and how easy to install in your own kitchen. GAS ANYWHE RE-It do esn't seem possible living way out in the country that you can cook with gas! But you can, and it's so simple and so easily done> that you wonder why some one didn't think about it years ago. Gas is made from gasoline in a carburetor buried in the ground outside. A small turbine fan blows ai r into the carburetor where it absorbs s ome of the gasoline and passes out in the form of fuel gas. The fan is the only part about the whole plant that has mechanical action, so there is no complicated mechanism to keep in adjustment in order to get service. Fan is driven by 1-20 horse power electric motor of standard make. SKINNE R GAS MAK E R SKINNER MACHINER.Y COMPANY DUNEDIN. FLORIDA. "'W e AppHuse Before We Adve..tise A SAFE GAS TO USE-Skinner Made Gas is perfectly safe, more so than city gas, because it is nonasphyxiating. It d o es not increase your fire insurance rates because no liquid gasoline ever gets inside the house. The supply is buried in the ground outside. .MIAMI F'J.oRIDA J UN E lOth l 9 2 5 Skinnfllr l! aohinery ComJ:Sny Dunedin, i'lorida. Glil'". tle men: -lri tl':.out doubt the Skinner cas lbker I which I have 'been using in my ho:ne, is the finest thin-ot its kind I have ever seen. '!'he gas i s much hotter ti".an ordinary gaa supplied by public service corporations; 1 t is :zr.Joh c leaner a nd you never "to worry about the supply be1Jti shut A CONSTANT SUPPLY-Turn on a gas valve and you get gas instantly. And it's a bot gas too, several times hotter than city gas. It is clean-will not smoke up your cooking utensils It is thoroughly dependable because the Skinner Gas Maker is so simple, so easily understood, has so few working parts that it is practically trouble proof. A CHEAP GAS-A gallon of high test gasoline makes about 400 cubic feet of gas, enough to last the average family a week to ten days. The only other expense is the electricity you use for the little fan. This will run less than % c per hour, about the cost to run a little house ventilating fan. Write for catalog-full details given Free for the asking. a co::lplete Make the l.iy wi!e and I both readily reoom."llend it without New :reaerva tiona. Vor y t ru'J.y )'OUrs. RASSi:L ./'li:E COI!?ANY Skinner Machinery Home Convenient Company Home Appliance s 300 Broadway Dunedin, Florida 79


80 IF YOU KNEW AS WE KNOW That MORE FORT MYERS PROPERTY IS ACTUALLY BE ING BOUGHT up NOW than at ANY TIME in its History and that T HOUSANDS of DOLLARS are being MADE by INVESTORS and sp ecu lators DAILY. YOU would make i t YOUR B USI NE SS to BUY something here Q U ICK L Y. IF YOU KNEW AS WE KNOW Having been in B U S INE SS h ere for NINE YEARS, W h y FORT MY E RS i s i n line f o r BIG THINGS--How the NEW RAILROAD-the extended CITY LIM ITS-the NEW INLAND drainage-the WATER transportation and HIGHWAY projects h a v e STIMU LATED the ent ire co u n try-side-YOU would come Q U IC K LY t o INSPECT som e spec i a l offer i n gs I HAVE, th a t w ill not l as t lon g at t heir pres e n t price s BUSINESS PROPERTIES HOMESITES ACREAGE diose i n s u itabl e f o r o c cup a n cy, develop m ent or i n ves tment ACT NOW! W ir e or wr ite f o r t h e la te s t and b est b u y s tha t I can c o nscie ntious ly recommend. A. GORTON REALTOR 400 First Street FORT MYERS -:FLORIDA PUNTA GORDA "The City of Opportunity" Water Front and Acreage Our Specialty Information Cheerfully Giuen DEWEY BROTHERS Realtors PUNTA GORDA FLORIDA "Throughou t the morning we l ed the tug and its sc h oone r but fou n d at no o n that we h ad neithe r gained nor lost di s tance i n the morning's travel. Shortly be fore n o o n we p asse d G r een Cove Springs, a n d duri n g t h e six hours' ride we met sev e r a l boats of all classes, more than w e had see n on the entir e trip down t h e river. "I h a d f e l t that the return, trip t o Palatka would not provi d e the entertai n ment and v ariety of t h e first one, b u t dis cove red that every mile down t he river had as many attractions as we had f ound two days p r eviously "Three-thirty in the after no o n s a w u s at the city d ock i n Palatka, w h e r e the s a m e watchman w ho had been o n d uty on the firs t half of t h e trip we l com e d us. We refueled the W h y o me, b u t hurried on in order to tak e a dvantage of a s much of the d a yli g h t as possible "Before we left we saw the s choon e r that had be z n our traveling compan io n for t he day lined u p with a sister s hip t o take on a load of Florida lumber. Despite Elliott's JVarnings about a care fut watch for the right channel I proved myse l f a landlubber before we reached Welaka by following the wro n g b ranch at a spot wh e r e no b eacons were imm ediate ly evident. Withou t much trouble we were back in the main way, and came even with We laka at sixty-thirty. Instead of stop pi n g there for the nig ht, as had the occu pants of a magni ficent cruiser, we contin ued and a quarter hou r later we r e in the swift current of the Ocklawaha. "Thirty minutes and w e were traveling a lm ost in the darkness. Because of our experience several nights before with the bridge, we decided it best to throw out anchor at dark and get an early start o n Sunday mornin g, rather than attempt any more 'night-riding'. C o ol breezes had arisen and for the first time since we left Tavares I felt c o l d Two c ups of coffee helped in a large way though, and both o f us were asl eep and warm by half past eight. Several times during the night, I stirred i n my improverised bed in the cockpit, be cause t h e a i r was cool and pene trated the several s hirts that I had donned i n anticipation of a cold b e d. "At fou r in the morning, I awoke to find Captain Elliott up and smoking. 'Cold weather did it,' h e informed me By wind ing my blanket about m e several times more than I had eve r thou g h t it would go, I managed to get back to sleep until six when we started breakfast. B y six-forty we were on the way again, running against the current of the Ockla waha at a speed we estimated to be six or seven mi l es an hour. The Whyome's en gine ran like a charm, and we putt-putted on and on up the rive r until mid-afternoon, whe n we began to look for the ferry t hat we mus t pass before we reached Conners. Early in the morning, we had been passe d by t h e City of Ocala as we were tied up at the shore for a few minutes, and throughout the day w e watched for the Silver Springs without success. We ar rived at and passe d the ferry, the passing consisting of b l owing the ho r n and s lowing down for a moment while the f e rry-man lowe red t h e chain for u s to slide over. Our vigil for the ferry was not ill-founded, because of the many shar p turns and b e nd s in the Ocklawaha which tend to throw the carel ess steersman into trouble in short order if he is not particularly watchful of his course. "At four in the afternoon the engine stopped abruptly and indisputably. And there we were. Near Conners, believed, but how we did n o t know. I threw out the anchor and went aft. Inasmuch Read the Tourist Nevr(' -F l o rid a' s W eekl y T o u rist Magazine -= One Year One Dollar USE THIS COUPON ,------'----ITOURIST NEWS, 1 St. Petersburg, F lorida. 1 Enclos ed find one dollar. Send the' l.rourist New s to me for one year. I lName ------------------------------------1 J lstree t Address .... .. .. ... ... ... .. ... .. J I I 1city or State ... ... ..... ... .. ............ .. 1 !_ ____________ J FLORIDA LANDS It's West Florida Now! \Vrite us for information regarding your wants McCaskill Investment Co. -OfficesDeFuniak Spring s, Fla. 4 N. Palafox St., Pensac o la, Fla. Room 1546 Union Trust Bldg Chicag o Ill.


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82 8% GUARANTEED FIRST MORTGAGES AND MORTGAGE BOND S Secured By improved, well located, income producing property, bearing our special endorsement guaranteeing payment of interest and principal. Miami Mortgage 8 Guaranty Co. Cash Capital and Surplus Over $500,000.00 Operated in conjunction with The Miami Bank and Trust Company Resources of Bank over $16,000,000.00 Write for Literature Miami Mortgage and Guaranty Company Dept. A MIAMI FLORIDA Select Acreage We specialize in acreage in the Redlands district of Dade County, Florida, between Miami and Homestead. Finest Soil and Fastest Developing Section in the State Write, wire or phone JACKSON & WEBB Room 7 -A Hippodrome Bldg. Phone 8427 MIAMI -:-:FLORIDA as all I know about an engine is that it has spark plugs and generally needs gaso line, the only reason I have found for join ing Captain Elliott was a desire to h elp him look at the temporarily incapacitated pusher. "We both s uggested that we might be out of gasoline. An inspection proved this to be true. I took one of the reserve cans of gas and poured it in the tank. For five minutes Captain Elliott cranked the engine to no avail. He suggested looking at the carburetor and found that dirt had stuck on the needle valve. He cleaned it and cranked without result again. It occurred to me that engines need spark for proper ignition and explosion and that s ome engines have platinum points. With the aid of the book of instruction we found that the points in the magneto needed ad justing and adjusted them according to to schedule. The engine still refused to start. "In a desparate last stand, Captain El liott look ed at the witch key and found that in some mysterious way it had jarred loose. With the key thrust into place again, the engine started off as merrily as if nothing at all had happened. "The chronometer showed t hat we had lost an hour, but we blessed whoever it is that protects ailors and embryo sailors as we thought of our good fortune in hav ing all of our trouble at once and in hav ing trouble that we were able to repair alone. "On our way again at five, we passed Conn ers in a half hour. Throughout the day, I had continued to take pictures in a hope of catching those that I had missed on the down trip. As six we were in Silver Springs Run, wh e r e for the first time I saw the c lear water that has made the place famous the world over, and the white sandy bottom that lies below it. Our trip up the run took an hour and just as daylight was beginning to change into dark we tied up at the dock in Si1ver Springs, exactly right in time and l ocation on our schedule. "A taxi took us into Ocala where we spent the night. "On Monday morning we refueled and re-oiled the Whyome for the last leg of the journey. Just before we pulled out, the boat captain at Silver Spring told u s that one of the dredges in the Ocklawaha canal had been broken down on Friday and that another pleasure boat had been unab l e to get through. Thi s brought us only momentary worry, for we were well stocked w ith food and water and could wait until the dredge was repaired if n eed be. "The skipper took the wheel while we w ere in the run, and gave me time to scrutinize the bottom of the river and all of its wonders and p e culiarities. By nine o'clock we pulled up at the bridge which so definitely topped our journey on the first night out, and after a careful in spe ction decided that it, too, had bee n un harmed by the collision. We passed through and reflected that w e had clear sailing until we reached the dredge. "We came into sight of Moss Bluff at eleven-thirty and were at the first dredge at five minutes of twelve, just in time to get through before the men laid off for noon Their's had been the broken one, they told us, but repairs had been made s o that our journey wa s uninterrupted. Twenty minutes later we pass ed the s e cond dredge with no trouble, but anothe r five minutes saw u s heaving and tugging as mightily as we w ere able at the pontoon bridge that had furnished so much dis s en si on on the down trip. With long poles Let Us Tell You About Clearwater and Pinellas County THE GEO. T. PINDER ORGANIZATION 511 Cleveland St. Phone 2380 Clearwater, Florida Hotel Lassen WICHITA "The GUAR NTEED Rate Hotel" o tulvnnoo io rates und r any circumstances. Jleservation o f an2' room WITH BATH aiM CUARA 'TEED AT PRICE S E LECTBD from ratce below, i I Doti6cd three days i n advance. 350 FIRE PROOF ROOMS FrQm $2.00 per Day Rate Schedul e Which ever Cbaollcs 1 per. 2per. d R.oomt, Laatory ........ 1 2 .00-ta.oo 2 Roo .. Frlut.e BU. ... 2 .oo-4 .00 3 Room, Prlnte &t.h... l oo-4 :;o 10 R oom, Prlnte Batb .. a.:.o--Room1, Prlnt.e ... 6 :.0 DEAR FOLKS: Gettin" r eady, thinking or Fla. a"in what the use of thinking i f you dont acL. pack up I f your broke when you get h e r e I will take eare of you, if your willin" to trust me, and buy a c heap lot at $500. i'll pick out tlle best I h ave NUF SED Dan Morris t. Peterobur" F'la


4DVERTISINC ART AUTOMOBILES CARY-CRANE MOTORS, Inc. Tampa St. Petersburg "WE SELL P ACKARDS" Service Departments that Packard owners appreciate Tampa Show Room and Service Phone 3547 BANK Bank of Commerce Member Federal Reserve System Tampa CAFE Ideal Cafe and Restaurant "Typical Spanish Place S. Serra, Prop. 1223 Franklin St. FERTILIZER FERTIUZER for Phone 2182 Citrus, Truck, Lawu, Flowers The GULF FERTILIZER CO. Tampa, Florida FURNITURE Tarr Furniture Co., Inc. "Interior Decorators and Furnishers" Tampa St. at Twiggs Phones 3643-4986 Everything in Furniture-Floor Coverings-Draperies China-Awnings and Linoleum HOTEL ARLINGTON HOTEL MRS. J. D. RUSHING Weekly Rates Made-Family Hotel Large, Modern Verandas 1219 Franklin St. Phone 2264 INTERIOR FURNISHINGS A DRAPERIES Interior Furnishings and Draperies BARBOUR-WARD & CO. Tyler St. near Franklin INVESTMENTS Real Estate Loans Cunningham Investment Co. 504 Franklin St. Phone 2083 Tampa, Florida LAUNDRY White OJ Laundry 1110-16 Tampa St. Tampa, Florida 4567 Pho:\e 234 3 "We Strive to Do the lmpouiblePLEASE EVERYONE" PHARMACY COOK'S PHARMACY 702 Grand Central Ave. Phone 3646 Prescriptions Filled Promptly Curb Fountain Service Open till Midnight REAL ESTATE 207 E. Lafayette Street Phone 4504 Specialists in Acreage M.G.KOHLY Real Estate-Rentals-Insurance Phone 3746 210 Cau Street REAL ESTATE N. E. JONES REALTY CO. 113 E. Lafayette St. We have Beat Located Subdivision on the new 100-foot Candy Bridge Boulevard. 500 Feel from Tampa Bay, all Improvements. St. Petersburg Office: 620 Central Avenue BRIDGE CITY REALTY Co., Inc. At Tampa, Florida "The City of Bridges"-Real Estate and Inves t ments. Investments upon investiga tion will always prove profitable. Test us and write for information. INVEST A UTILE GET LOT 205 Twiggs St. Tampa, Fla. J. S. HOOPER Real Estate Acreage, large and mall tracts, groves, busine s and r es iden t ial property, city and suburban Million s are being made in Tampa real estate. Let u s tell you about it. Phone 4311 Arlinl'lon Hotel PARSLOW REALTY CO. City and Suburban Property, Acreage and Timberl a nds-Farms and Orange Groves Paralow Bldg., 1002 Florida Ave. TAMPA, FLORIDA PHONE 4957 WHOLESALE TAMPA DRUG COMPANY WHOLESALE Tampa, Fla. Orlando, Fla. TAILOR WILLIAM KRUSE Cla u Tailoring Only All Garments Made on Premises Under My Peraonal Superviion 203 Madison St. Phone 2754 83


84 What 2 % Extr a Will Do An investor with $25,000 at 6 % converted his money into 8% Florida First Mortgage Bonds. For ten years he reinvested the extra 2%, or $500 and thus his principal grew to $32,208 which at B % paid him $2,577 annually, a g a in. of 71.8% over his former 6% mcome of $1,500. How this was done is shov.:n in one of the charts and tabl es m our new booklet, "2% to 4% Ex tra." Mail the coupon for free copy. MIAMI FLORIDA Name ........... ... .... .. .. Street ................................ City .................................. State........... 230 we attempted to dislodge it, but it was successfully stubborn until a nearby farm er came alon g and help e d u s n h e brid g 0 had been broken, too, he said. W e realized this as well a s the fact that it was a s yet unrepaired, but kept any such discoveri es to ourselves. Finally, with several seemingly superhuman shov es we w ere able to swing it around so that passage through was afforded. "On up the canal we went, until at three we were in Lake Griffin's maze of lily pads In another hour we poked around until we found the entrance to Haines Creek. We were a little worried for fear we might be stuck again, but found nothing that we were unable to slide over in one or two jumps. At Lisbon, we were unable to hold up a train while we passed the bridge, so procee ded in order to make Tavares by dark. "At six o'clock exactly, we pulled into the Whyome's mooring place near the public dock and pavilion in Tavares, after seven days of the most delightful outing, and di sembarked for a shave, a bath, and the resumption of our lives as landsmen. "And throughout the seven days, we neithP.r saw nor heard an ice-berg." Cupid Takes the Count (Con tinue d from page 50) thumbs d own. But to offer a glad front to a meal that lodg es in your throat with every mouthful i s a job, when put over b eautiful, deserves lots more credit than the credit bureaus have in stock. However, my efforts were successful be cau se after the grand bust of Bias in calling Hart's attention to my fasting state, no further remarks were put over the plate. On our way back to the office w e drop Bias at hi s pet barbe r shop. I and Hart co ntinue our way together and I must say the feller's in high spirits. He's babbling about the bright future ahead of the firm and give s cunning little side lin es that suggest that I and his future will b e linked clos e r than that of the Gold Dust Twin s T o which remarks I remain si lent. Upon our arrive! at the office, Jimmy, our little kid Friday at the diggings, meets us at the door, cap in hand. Without think ing, we've kept the kid long past his f eed hour and his watchful attitude at the door tells us that he's longing for the odor of beans at close range. Hart give s him the se nd-off he's waiting for and he to beat it, but remembers so mething, pauses and yells over his shoulder: "Gemmentoseeyou," which translated, no doubt, meant: "Gentleman to see you." After deliv ering his m essage he di sappears down the street in a cloud of du s t. I and Hart enter the office. Sitting on the corner of one of the desks with his thumbs thrust down into his belt and his finger s beating a tune on his hip bone s is Cyrus Dunbar. In one corner of his mouth is a dead stogie which he is chewing on viciously From the cocky angle of his fedora and a murky look in his lamps I judge, right away that he's been quaffing deep of the stuff that bleers. Hart, thinking that Dunbar is waiting for him, advances with outstretched mit and a forced smile on his face. "Welcome to our city, Mr. Dunbar," h e says. "I've often wondered why you never paid us a visit. We're always too glad to have you drop in." Dunbar climbs down from the desk and stands unsteadily on his dogs. "Nelson," he remarks thickl y, "when I wan'ed ground for th' house I went to you and I haven' any complaint-fine-treatParallel Bars Write for Complete Catalog of Playground Equipment Cyclone Fence Circle A Portable Bleachers KING FENCE CO. P. 0. B o x 2903 TAMP A FLORIDA HOTEL MASON, JACKSONVILLE, FLA. 300 Rooms, all with Bath. Florida's Largest Year-round HoteL Ceorce H. Mason, Mer. This Mdgilzine Will Help You Hillte d lorelier Home Rorida Edited by Kdrl Lehmann Inspiring and articlu m onthly on 6cation. 111ustrJttd. $1 a yur. Special r educe d rau of 7 5c if you mention thi s pabliution when ordering. Sample copy 1 Oc. Sub a cribe now to BEAUTIFUL FLORIDA Box 1470 Orl3ndo Florida


BOUQUETS Isaac Levy, Incorporated, Tampa, Florida. We are very well pleased with the Serve! Refrigeration you installed in our cal and als o a t my home. l do not know just what the refriaeration costa me, but I am satis fied that it does not cost any more than it would cos t at my home a s the a tore service i s on the ree-ular wire. 1:My home refrigerator howis on a flat rat'e and 1 am sure that it does not run over $2.00 a month. This refri&erator is on a small back porch that is unusually hot and if it was in any other location I a m satis fied it would cos t hardly half as much. We think anyone who will install Servel rcfriaeration will be perfectly satisfied in the saving, both 0[ food and ice and also with not the ice man come to tbe bouse. If I can be of any service to you a L any time call on me. Dr. Estelle Baker, Physician Baker-Nelson Company and head domestic department. Miami, Fla. The Servcl you installed for us has never any trouble and we have been pleased with its work in every way, and I am sure that we would choose Servel if we were to buy anotllu. I am very to recom mend tbe Serve! tar if by so' doiDJt I can help the introduction and use of it. It should be in every private home, it is so and food is kept so cool and fresh that I wis h every housekeeper could have one. Victor Boeke, Contractor erator purchased from you some time ag:o is proving to be entirely satisfactory and we are more than pleased &I to the cost of operation com pared with the former cost of ice for the old type of ice cabinet. In fact we would not be without the Serve!. If in the market again for electric re it would be Ser vel in preference to any oth er for I ba ve had experience with it in the past. What You Need In Your Home A PERFECT automatic refrigerator that maintains a dry, crisp constant temperature 10 to 15 degrees lower than possible with ice and saves you the bother and uncertainty of the ice man' s daily visit. S erve! solves your ice problem-refrige rates automatically day and night. Stands guard over the family health by keeping your foods pure and whole some in a temperature that kills bacteria and prevents spoilage. Costs less to operate than you pay for ice. Serve! also provides a continuous supply of ice cubes or frozen dainties for desserts Fine for chilling pressed meats fruit salads etc Hundreds of convenient ways to use this wonderful cold storage plant. See Serve! m operation at any of our display rooms or write us for special catalog. Skinner Machinery Company 300 Broadway Dunedin Florida Di splay Rooms : Tampa, Jacksonville, Miami, St. J:>etersburg Representative s : Clearwater, Dunedin, Lakeland, Orlando, Sebring, Bradenton The SERV -EL re frigerato r is finished in white enamelthe last word in sani tation and beauty. SERV -EL provides a contin uous supply of convenient ice cubes, as pure and clear as the water you drink. Mak es ninety-six c1,1bes at a timeyou can use them all and have a new supply for th e nf'!xt meal. 85


lFORT LAUDERDALE FLORIDA Real Estate Investments Properties Direct From Owners The W -G Company Bryan Court Third and Andrews FORT LAUDERDALE, FLA. Acreage For Investment or Development I have 200,000 ACRES located just right t o cut up in small tracts of I 0 0 to 500 acres and sell out for more t han double price n o w asked for the e n ti r e tract. Railroads and Highways Touching Tract Price and terms on application. J. F. STEBBINS "The Acreag e Man" Box 2945 Phone 3580 Tampa Florida ment of me. Good boy! You've done your share-transaction very, very, very, very well. Played your part 'thout any fault but s'time you stepped out th' picture. Bye-by e Nelson. Good boy! Person I came to see-that little lady over there. Hi s voice is about as thick as the china in a third rate hash foundry but he puts over his meaning clear. Hart gets the words but he muffs their meaning. "That little lady?" he asks looking around. "Miss Page," Dunbar assures him so l omnly, "Miss Skitty Page." Hart smiles tolerantly and give s me a sly wink. "Some mistake, I'm sure," h e says to Dunbar.. But the wozzy bird shakes his head. "No 'stake," he insists. "Remember th' little girl I told you that you had to thank for me buying-Marchmont H e ights?" "Yes, but surely-" "Miss Page," announces Dunbar. "Miss Skitty Page. Beautiful girl. House fin ished. Miss Ski tty and 1 -buy furniture." By this time I don't know whether to rush from the room or stay there and bo l d front Dunbar's claims. Hart turns fully around to me for denial. But something that he finds in my eyes makes him turn beet-red to the roots of his hair. Then, hi s face changes, his mouth twists into an ugly smile and he stiffins his backbone. "I offer my apologies-my humble apologie s, he says in a hard voice, "for intruding on Miss Page's private and per sonal affairs." With that he turns on his heels and walks into his private office. And I'm alone with the Dunbar party with whom I've got some thing in common-he b eing boiled and I boiling. "Now, you beat it outta here!" I order him. "You've dutched me enough for on e day. Curtain for yours, feller." Dunbar looks at me blankly. "What have I done, sweetheart darling?" he asks wondering. "Enough-and that's too much," I reply. "It'd take a sober bim ten seconds to reach the door. I give you sixty. But be gone by that time. If you nee d any help in getting out call on me. Only too glad to help you." "And that house?" he demands, the fact beginning to sift into his muggy brain that I'm giving h i m the air. "What about it?" "I bite," I reply. "Tell me the point if it's good." "Mean to say-never going to occupy it?" "This is news," I remark. "Suppose you give the tip to the Associated Press. They'll be grateful." With that he breaks into a hot s peech about the d eceitfulness of women in gen eral and on e in particular, that on e being sweet little I. He accuses me of encourag ing him to false expectations when all I did that night when we went driving was not to di scourage him from them-after I got hep to the extent of hi s prospective generosity. And the only reason I don't repeat his exact words is because some of them ain't fit to be repeated. Oh, I guess I had it coming to me, taken by and large, but anyway, I got my full share. He ends up his afternoon talk by suggesting that I needed a lesson I wouldn't forget and adding that he was ready to give it to me With that, he starts over in my direction when something happens! Somebody jumps between us! And it's Bias! "Just a minute, boozy," he says quickly "I came into the office when you were de livering your address and while I wanted PLANT CITY FLORIDA (Look on Map) The Home of the Industrious Small Farmer Do not confuse the soil around this city with that of other sections Over one million dollars was distributed to farmers on our str eets for the last crop of strawberries. Beans and to matoes also com e early and; bring fancy prices. The citrus crop is abundant and remunerative. Living Conditions? All denominational churches and lodge s Educational facilities unsur passed. Bes t of Health. Speculative Feature City property and farm lands are increasing with every sal e Almost impossible to make a bad purchase. This city only started to grow during the past year. The older owners were a satisfied people and did not care for progress. Now they are alive and cooperating. Investigate and be Convinced! Wri t e or w i r e Durden Realty Company PLANT CIT Y FLORIDA MIAMI REAL ESTATE Will Make You BIG MONEY We have the best off erings obtainable both in Miami City property as well as ACREAGE Any Size-Any Part of State -Consult Us-8ter '"'fuRO"<; 9014 F IRST NAl'lBAHI< B L DG. MIAMI, FLA. FRED A. LONG Contractors and Developers Equipment and Machin ery 223 Gra ham B l d g. JACKSONVILLE, FLA. ACREAGE I have exclusive control of large and small acrea&'e tract IR Pinellas County and else where in Florida and I can deliver property at once. Acreage Is My Specialty F DREW LEWIS, Clearwater, Fla.


Beautiful for situation. Magni f 1eent in all thinll'& c:ondueiv e to health. Boating, fishing, bunting. Peac:eful and comfort able. o @ llle Uty Beautiful SjJiril o/ /ioritla INLAND FLORIDA'S METROPOLIS AND MARKET CENTER IN THE HEART OF OPPORTUNITY No Boom, yet her population increased 140 per cent in five years. Business steady; growth substantial. Note the character of her bui l dings. Firm as Gibraltar itself. Our Business has been Built upon the Same Principle. We do a g eneral brokerage business in Real Estate. Whatever your needs in this lin e, we can serve you o proposition too large for us to handle; none too small to receive our careful consideration. References: Any B ank in Orlando FLOJUDA ol0sto.te Gorrzpon)J Let us tell you about it A home a t NEILHURST bring joy and contentment A home at NEILHURST will bring you splendid profit. THE G. R. WILSON DEVELOPMENT & SALES CO. 206-208 Laura Street G. R. Wilson, President Jacksonville, Florida 87


.88 FT. LAUDERDALE The City of Permanency And Profit Large enough to insure Perma nency. Sma ll enough to insure Big Prof i t Our service does n o t end with the sale-we continue gtvmg our clients service after the deal i s made. Wri t e us what you want in invest ments in this section. we will glad l y give you information. W h n you come to Ft. Lauderdale vi it our office which i s directly oppo-ite Chamber of Commerce. Homes City Lots Subdivisions Acreag e Leases Business Property Bradshaw-Sadler Twichell Inc. 302 N. Andrews A ve. Opposite Chamber of Commerce FT. LAUDERDALE FLORIDA Builtln Kitchen Units Save Space and En bance Rental and Selling Values In planning your next house or apartment or in 1 emod cling your present dwe lling, con s id<'r th e mam advantage of using DOME TIC SCIENCE B UILT-IN KITCHEl UNITS At less cost than mill work you can provide every known kitch e n necessity and conv e nience: china and broom clo et pantry s ections, re frigerator, white "Porceliron" work table top, &torage cupboard etc., drawers for cultery, tow e l s and other necessities. W e maintain a Ser\ice Department for lluildero and Home Owners Plans and specification are prepared with out charge. A folder deing in Real Estate NEEDHAM REALTY CO. 216 Las Olaa Boulevard Fort Lauderdale Florida


INTERESTED IN LAKELAND AND POLK COUNTY? Th( m the logical information source i s The LAKELAND STAR-TELEGRAM It's the only morning paper in the county; Only A. B C. paper in Polk county; The first daily paper in Lakeland and the county; The first paper to reach the home every morning and Sunday. All the news of this section, a county of 65,000 and a city of 21,000 is accurately detailed through The STARTELEGRAM. If interested in advertising, send for rates. If you want to know about this section, send for sample copy. The STAR-TELEGRAM is the guaranteed leader here. The Star--Telegram StarTelegram Building LAKELAND FLORIDA ST. PICTURE PAPER The Largest Daily Circulation In Pinellas County We print the news Play no favorites, and are Absolutely independent JOe per Week at Your Home Phone 1548-All Departments Sure-Profit Acreage 16 Miles from Tampa 1% Miles Frontage on Tamiami Trail ( Bayshore Road) % Mile from A. C. L. Railroad Within One Mile of Proposed Causeway Across Tampa Bay Suitable for Subdivision or Development This is good fertile Iand-in art esian wa ter belt, and is absolu t ely worth m o r e than the price asked, aside from t he certa i n rapid i ncrease in va lu e because of its l oca tion 500 Acres in Tract $750 Per Acre $15,000 Binder Write, Phone or Wire OWNERS PAUL B. DICKMAN CO. RUSKIN FLORIDA not only our middle name, b ut our first. l ast a n d all othe r names. \ Ve rea lize the value of t lme to th e advert i ser W e plan, design and engrave all kinds of pic toria l advertising. A Contact Man will call a t your req uest Da y or night service CLYDE GLENN COMPANY TAMPA. FLORIDA 89


90 Acreage Bargain 620 Acres Ins ide the City Limits of Bowling Green, Florida This tract forms a horseshoe around the business section of the town and is the best developm ent proposition in South Florida to day. Over 200 acres of this tract in cultivation, producing a paying crop of strawberries and vege tables. This tract i s ripe for subdividing into building lots and small farms. Price $400 per acre. Easy terms. R.K.BRANDON Wester n Union A rcade Clearwater Florida SARASOTA COUNTY OPPORTUNITY 2 2 5 acres ready for develop ment will have hard road frontage and be near new bridge to Gulf. $250 an Acre TREDWELL K. LYLE SARASOTA FLORIDA FLOROSA INN American Plan On Sant a Rosa Sound and Gulf of Mexico EXCELLENT CUISINE Rates $4.5 0 to $6.00 BOATING -HUNTING BATHING FISHING, DANCING, etc. FLOROSA FLORIDA FORT MEAD E w here prices are still low enouch to insure a profit. Business property on main street In heart of city one piece subject to prior s a l e $350.00 foot, others a t hi!lher prices. Johnson-Boynto n Realty Company F ort Mead e Florid a "The girl who succeeded you is leaving us this evening," he tells me. "Can you recommend anybody, Miss Page?" A thought strikes me-a wild one but worth action. Anything would be better than having Hart's eyes on me fifty times a day. "Would I do?" I a s k, glancing down at the nickle plated Cupid at my feet. "Would you! When can you report for duty?" "Tomorrow morning!" Good! h e says. Then adds: "What's the matter? You sound as if you've been crying." "Crying?" I reply, choking down a sob "Ha, ha! Now let me tell one. Did you hear the one about Pat and Mike?" (The next installment, "All's Swell That End's Swell,'' completes the Kitty Page series.) The Land of Corn and Wine (Continued from page 44) county it is today. And the dairying industry in Hernando county promises to be one of the out standing elements which will make the West Coast of Florida more than merely a recreation ground for the pleasure-seek er. The herds of cattle that roam its hills to day tell the story. Not the cattle that run at large seeking forage wherever they will -another phase of the situation that has in it a menace to the progress of the state-but the well-kept herds on such farms as those of Menacke, Wernicke and Stuart, or those of August Johnson. These farmers, applying sc ientific methods to production of milk, have succeeded because they are intelligent, and in spired by the opportunities of the time. They are not the only ones. Their suc cess has attracted the interest of another notable figure in American national life, who has begun the development of a herd of pure bred cattle among the hills of Hernando county. Dade County may have its Bryan, Lee County may have its Ford and Edison, Polk County has Bok and Babson, but Hernando County has Dr. Harvey W. Wiley and Ray mond Robins, one of the most influential figures in the nation today. Raymond Robins is going in for dairy ing. In this he is simply following a line of least r esistance. His e state in Hern ando County covers two thousand acres, centering around the famous "ChinsegutHill," probably the highest point of land in all Florid a Here the elevation is said to be 368 f eet and commands an outlook that i s one of the most inspiring of any in the state. It is an ideal location for the development of pure bred dairy stock. Colonel Robins-or, perhaps it would be more literally true, to say Mrs. Raymond Robins, for it is she who has superintended the activity up to the present--has in stall e d a small herd of Jers ey s, which will be added to as the idea expands A model dairy farm is being created at Chinsegut Hill and eventually it is not unlikely that the Robins herd will become quite a s famous in Harnando County, Florida, a s did those of Thomas W. Lawilon at "Dreamwold," in Massachusetts. The Robins estate, which is five miles north of Brooksville, has already achieved a fame of its own. Here the Colonel, close personal friend of President Roosevelt and of every president who has since occupied the White House, is demonstrating the practical value of those policies of con serving the natural resources of the nation 20 Acres On Main Highway Between Clearwater and Safety Harbor; 1 2 acres in good paying orange grove; 660 feet of highway front age; the cheapest piece of acreage in this vicinity, at $1.7 50.00 per acre, 1 3 cash, balance in one and two years. 30 Acres Improved Farm Land With buildings, on mai n highway, in Polk County, near city of Lakeland; very f e r t i I e productive land. Roads on three sides of property. Cheap at $12,000, terms, Y:z cash, balance in one year. M. W. MOORE Dunedin Florida FROSTPROOF Lake Front S pecialists Town Lots Cody Real t y Service Arthur P. C ody FROSTPROOF FLORIDA "A Diamond in the Rough" WANTED ACREAGE Have buyers for large a n d small tracts of acreage in the state of Florida. Send descriptions. M. D MORSE 1 01 S E. First St. Miami, F l o rida FLORIDA-The Land of Flowers; no StatP income or inheritance taxes ever. TAMPA-Florida's Largest City, 1925 State Census. S end today for Booklet and List of Investments, H o mes, Groves and Farms. TAMPA-WEST COAST REALTY CO. (Inc. ) Qpp. Post Office "Since Before the War" Tampa, Florida 10-ACRE TRACTS Close to City of Fort Myers $200 per acre. Extra Good Terms SEE M R C OSGROVE 526 Central Ave. St. Petersburc, Fla.


THE ASHEVILLE OF FLORIDA This Beautiful Lake 30 0 feet above sea level. In the cente r of 400 so lid acres. O ne and on e-half miles frontage on hi g hwa y Main line r ail road with station on the land. Map with photograph and pri c e to t ho se interest ed Geo. LeFevre 15 Years in Florida Formerly Appraiser with the Federal Land Bank 503 Sumner Bldg St. Petenburg, Fla. GE'ITING THE BUSINESS AND THE RESULTS-That i s the service of MabryHall to both seller and buyer Mabry--Hall Realty Company 201 Twiggs St Tampa Florida "We Are Proud of Dun e d i n Natural Setting Unsurpassed Opportunities Unlimite d "The B est Water in Florida W e Offer Our S ervices and Invite Your Inquiries Acreage and Waterfront Estates Business and Residence Property Grant & Skinner Realty Co. Phone 6177 DUNEDIN FLORIDA Daily and Sunday The phenomenal growth of FORT MYERS and SOUTHWEST FLORIDA i s accurate l y depicted by t he FORT MYERS TROPICAL NEWS T h e Home Newspaper of South Florida A Development Barometer of the m os t rxcrJ.ordinu r uction o f tbf! most tUtc in tbt Union is io the otws columns of t he Tropical N cwa Opportunities lnnwnerable for quick profit .Ht ofcud in the advertisinr columns. which urry 50 pu ctnt mort any otbtt n tw..paptt in t hia section. To The Readers of Suniland Only we mJ kt 1 triod offer of four MOntba by m ail anywhere in the Unittd StAtu for $ 2 Write yoac nuot l.Qd adduu below, pin two S 1 bilh to this a d and nnd i t alo.a."' Su.-ict will at art irooudiatclr. FORT MYERS TROPICAL NEWS Tht Ttopical Ntw i t h r biggut. qnd fa1rut growing ntLVIpoptr in South wtft Flida. Fort Myers, Florida Name ........ ...... ... .... ............ ...... Street and N o ...... ..... .......... ... City ............. ...... .... State ........... 91


Investigate now this ae son d inv atmeDt 6eld while 8 % i s prevailing, legal interest r te. Our $100 to $1000 Fint Mortg ge Bonds are secured by i ncome-paying buai neu prQperty authQritatively appraised a t double th amount Qf the mQrt g go }Qan. Interest cQupons payable semi-annually. Bonds underwritten and p r Qte cted by filer-Cleveland safeguards. Refe rencea : All Miatni Banks. Write for illustrated, descrip tive boQk "8% and Safety." T!!!flLER-BLEVELAND CQ. 1108 B EDFORD BLDC., MIAMI, FLA. ew York Chic:ar;Q 92 FORT MYERS FLORIDA Who's Your Broker? Try me! Buy thru me-Sell thru m e TQ Our Muhnl AdNantage Let's go! HENRY C. COOPER R e ltor Lincolna Fordaons "Perfect Service" THE UNIVERSAL CAR AU TH ORIZED ORO D EALER FRED FARISS Phones 424 5 -3294 1701-3 Franklin St. Tampa, Florid JOHN E. FOX R E A L STA and I SURANC AU kinds or proporly listed and for oale. Agent for Thomas Emmet Wil8 ol) Estate. Park Ave. and Seeond t. SANFORD BQ X 953 FLORIDA AN UNUSUAL PROPOSITIO Write or ua for advance Information about an uousual proposition, clooe to Tampa., $260,000. This should apP<"aJ to the wise and conservative inves toT, either & ayndicate o r an Individual, and lneana millions In profit. MITH &: HANSON ROO'm 28, Southern Blutg, Flori do EXCLUSIVE LISTING Enable you< agent lo give P

Miami Buyer's BONDS AND MORTGAGES 8o/o GOLD BONDS Double security for every dollar invested Free booklet Southern Bond & Mortgage Co. Incorporated ELECTRICAL SUPPLIES Ranges Fixtures 28 N. Miami Ave. HOTEL Appliances Supplies Phone 3024 For Your Comfor t W. R Bevier, Mer. HOTEL T A-MIAMI MIAMI, FLORIDA M iami's Commercial Hotel. Open aU Year. Clean, Comfortable Accommodations at Moderate Rates. MAPS New Location, Subdivision and Road Map of Dade County and Broward County, 1ncludin.-Key Lareo. Scale: 1 inch, 1 mile. New Edition City of Miami Map Ready. New Map Broward County. Scale 2 i_nchea, 1 miJe. KARL SQUIRES Phone 8633 207 Bedford Bide. REALTORS REALTORS EDWIN W. FISKE REALTOR 300 South Miami Avenue Telephone 6571 MIAMI, FLORIDA Now York Offices 13-14 Depot Place ON, N. Y EUGENE PA TIERSON AGENCY R EALTORS We Buy, Sell or Act As Your .Ajoent i n Any Kind of Realty Transaction Call. Wri t e or W ire 207 H hn Bide. CAUSEWAY REALTY CORP. 191 N E. Second Avenue Miami Florida Member of Miami Chamber of Commerce and Miami Bd. REAL ESTATE EMERSON REALTY CO. 21 N E. Firat Avenue Complete Real Estate Service In All Florida See Our Page Ad. in This luue WE HAVE OR CAN GET For You Any Kind of Property in Any Part of Florida Write Us Today M. D. M 0 R S E 101 S. E First Street Miami, Florida Owners, Subdividers, Developers Local and Foreicn Properties We Handle Every Phase of Real Estate. Laree Acreaee Tracts a Specialty. Look for Our Full-Pace Ad. this Iuue. Phone,. Write or W ire Wallner-Haynes Realty Co. SERVICE-EFFICIENCY-RELIABILITY 66 N. E Seeond St ...... ... ... .... ... .... Phone 46 96 MIAMI, FLORIDA Guide REAL ESTATE ON GRATIG Y BOULEVARD a Beautiful Place for YOUR HOME W e Will Gladly Send Information Northern Development Co. 59 N. E. Second Street P. B. BECHARD & CO. General Real Estate Mortcace Bo.,ght and Sold TO .SUIT OUR CUSTOMERS 812 P rofessional B l d g MIAMI, FLORIDA ROCK HARBOR-BYTHE-SEA Thompson's Subdivision KEY LARGO Wilt Rival Miami Beach Lots as Low as $20oo-2S% Cash, Balance in Teo Quarterly Payments. Specialists in Acrea.ce on Florida' Keya C. J HUELSENKAMP, P. 0 Box 8022 Strand Arcade, Miaml, Florida. Without any obligation on my part s-end me par t iculars NAME ADDRESS TENTS AND AWNINGS Thomas Awning & Tent Co., Inc. Awnings Tbat Fit and Satisfy 265 W. Flacler St. Phone 7428 Branches-Ft. Lauderdale, Weot Palm Beach, Cocoa TRANSFERS MOVING TO MIAMI? Shipments to Us Expert Movers, Packera, Crater "If lt'a Movable, We Move It" H. & S. TRANSFER CO. N W. First Aveaue Comer Third St. 93


94 TAMPA Bayshore Acreage for a Master Subdivision Fine Bays hor e Tract With Full Riparian Rights Naturally adapted to master residential and winter home sub division, with winding shore lines, islands and yacht basins. Has heavy growth virgin timber. Close to Tamp a and directly in line with Tampa's principal residential growth. Some of State's finest developments near by. Now has Three-Quarters of a Mile Bay Frontage which, according t o detailed plans prepared by prominent engineers, can be increa::.ed to more than three miles. Four Miles Frontage on Main Traffic Arteries One leading directly out from city crosses tract (frontage 1 Yz miles counting both sides), and another, also leading directly out from city ordered paved (frontage 1 Y4 miles). 321 Acres in Tract But if filled between high and low water lines, I I 0 acres additional would be made; still further fill is easily possible at low cost, if desired. This Is the Logical Location for Florida 's Next Master Development Jones-Blank Realty Co. Incorporated REALTORS Phones 3S92 and 3872 202 Madison Street Tampa, Florida Otherwise Correct A recent Florida story had to do with a certain resident of Chicago one Black, who had made a killing in Florida real estate. According to the story he had cleaned up $50,000 in three months at Miami. A former neighbor, hearing about it, became greatly excited and hurried around to Black's brother's office and said, "By golly, that's great about Bill making $50 000 in Florida in three months. It's jus t great, now, isn't it?" "It wasn't in Florida," said Bill's broth er, "it was in California and t hey got the story just a little mixed. It was three years and not three months." "That do esn't make any difference," in terrupte d the neighbor. "By Georg e, he made the money!" Bill's brothe r continued: "They also got the amount wro ng. It was $ 5 ,000 instead of $50,000 and-and he didn't make ithe l ost it." Had His Doubts As a sight-seeing bus was going through Y e llow stone National park it passe d a lone pine tree standing by the s ide of the road. At t h e very top of the tree an osprey had built a nest of lo se ly woven sticks. The driver called out abov e the noi se of the motor: "Osprey's nest." Those in the s econd seat shouted it back to thos e in the third seat. Finally a slightly deaf old fel low i n the rear seat shouted back to the driver: "Do you mean to t e ll me that an ostr i ch built his nest way up there in the top of that tree?" a Ia Dayton Smith: "Are you trying to make a mon key of me?" Smythe: "Oh, no. I merely remarked that your grandfathe r was an old g orilla "Wiae Cracken" There are a couple of old crackers over o n the East Coast who never m eet at a public gathering that they do not attempt to stage a fight. Until recently friends have interferred and kept the m from blowa. They are really good friends and think a great d e al of each other but their argu ments alway s lead to attempted violence. Thei r last meeting terminated in the us ual way-a hasty declaration of war. Friends hastened to separate the m when an acquai ntance who had grown tire d of the performance stepped up and said: "Let them alone. They want to be separated." Then to the wo uld -be com batants he said, "Now, go ahead and fight. I'll se e that you are not bothered." There was no fight. SITE DOWNTOWN CORNER IN TAMPA 105x86 PRICE $50 000 FOR SHORT TIME All property offered is owned or controlled by us-QEAL... TAMPA, FLORIDA


600 ACR.ES OF LAID Fronting on Both Buffalo and Hillsborough Avenues Just three-fourths of a mile from the present city limits in a northwesterly direction we have a 600-acre tract of land with a frontage of three quarters of a mile on Buffalo Avenue and one mile on Hillsborough Avenue, both of which will probably be opened at an early date. We have an excl usive list ing on this property and can deliver same at $750.00 per acre, with $150,000.00 cash and the balance in one, two, three and four yea rs with 7 per cent interest. If you are interested m a large tract for subdivision purposes at the right price, See us at once Beckwith Warren Company "Established 1887" REALTORS 501-506 Tribune Bldg. TAMP A FLORIDA Obey That Impulse A negro witness was being examined in a case where a patrolman was charged with misconduct. Upon being told by the judge to state just what happened the negro said: "Well, Jedge, Ah war asleep in a cheer. Dis here Mr. White come i n and, Boom, with he's gun i n the tloo' right s id e muh. Ah jumped up and jis t then, Boom, agin' right ahind muh. I se ed a doo', Jedge, and Ah used hit. Dat's all." Here Too He: "Did you spe nd your vacation at Palm Beach last year?" She: "No." He: "What a coincidence; neither did I." Partic ular Miu At Pass-a-Grille beach last Sunday a fair bather out in the surf called loudly for help. A fat, red faced, bald man swam to her rescue. As be neared the fair dam se l, she cried out: "Go away, you nasty thing. You are not the man I wanted." Down, But Not Out At the Miami race track last winter the following conve r ation was overheard between the rid r of one of the losing horses and its owner: Jockey: "We ll, anyway, I wa n't la st. There were two horses behind m e." Owner: "Gwan. What's the matter with you? Those were the first two hor es in t he next race. Abs olut e ly Buddy: "Dad, how will I k eep from marrying the wrong woman?" Dad: "You won't, Buddy. A woman never was wrong in her life." Not Exactly It was a littl e Engli h girl who aid to her mother: ow that Daddy's been mad e a knight, I s uppo se I'm a nightie." It M ight, Too Florida doe sn't have many of them, but a stray burglar sli pped into Jacksonville recently and w a doing a lov e ly job when the lady of the house appeared and opened fire with an automatic pistol. The burglar wa s very nice about it until about the third or fourth s hot when h e turned from his work and said: "For God' s sak e J:;tl t that thing down and clear out of h ere. You make me hervous as H ell." Probably Bottled in Barn On e of K eith's "vaudevilla ns" who pa p eared here Ia t winter p u lled this: "I k no w where you can get a pound of sugar two pound s of co ee, a beautiful wife and a quart of whi ky for $2.25." "Gee," remarked a voice from the audi ence, "that must be rotten whi s ky." A Good-Hearted Chief A Kansas man, now in Florida, wrote back hom e that he ran into the following in scription on a fiat tone, part of a memori al pile: "Thi veery elaborate pile is e r eckte d in memory of Tolomato a Seminole lngine Cheef, whose Wigwam stuud in this spot and sirroundings. We e cherris his m emory as he was a good hearted Cheef H e wood not take your skalp without you beged h i m to do s o or pade him s ome mon ey He allways aked more like a Christshun gentle man than a savage Ingine. Let him R. I. P." The correspondent e xgla in s that R. I. P. i t he abbreviation for Rest in P eace. QUALITY Will Build A Business! uQuality Fertilizer for Quality Fruit" Lyons Fertilizer Company Eighth Floor Citrus Exchange Building TAMPA FLORIDA


96 August on St. Andrew' s Bay Florida "Nature's Masterpiece for Summer and Winter" August, the Year' Hottest Month, Is Cool On St. Andrew's Bay, Florida Average August Temperature for 20 Years Lowest August Temperature in 1924 __ owe t Augu t Temperature in 20 Year 81.8 degree 69 degree 58 degree Average Lowest Temperature in August in 20 Y ears 73 degree What causes this ? l he South and Southwest prevailing winds from the Gulf of Mexico Another reason why-Write for further particulars St. Andrew's Bay Publicity Club Panama City Florida


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