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A magazine of Florida
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3 v. ill.


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Periodicals -- Florida ( lcsh )
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University of South Florida
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University of South Florida
Suniland [Magazine]

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I Where six of Florida's important high s meet, in a colorful setting t lakes, groves and hills 250 feet above sea-level, H es Cit:Y js careii$Eid surri mer and winter by genial breezes. The hills an 1 lakes of the vicinity make possible a year 'round sport program including 1 ting, riding, fishing, boating, bathing, tennis a d golf. Added to the gifts which Nature has PfOvidw an abun-dant supply of pure wat The thousands of Haines City, providing an en drives over perfect roads. This strategic location, at the c road system, and junction of the Atlantic Coast Line Railr.oad CITY program, now under way, 100 per cent paved! Many dollars are now being eximprovement program, modern grammar school, ry sewers, a new City Hall. the making. Building is g oing in truly wonderful fashion. The Polk, a half million st,ructur;e, vyill o the beauty of the ty and aid in taking c the thousands who are coming to Haines City. e aines City Country Clui;>, also under construe iolil will increase the recre life of the y. A costl:Y,_ new is under way. Two nt buildings, an office &{c;:ade, st011e!l, homes are being rushed t o completion. Haines City is the fastes community in e State of Eloriaa! I \ Realtor


The BEST located properly in Floridaonly one-half mile from the cily hall of the largest community in the Stale and but 1500 feet across the water from Bay shore Boulevard, finest residential area on the West Coast of Florida. WHEN Davis Islands was first offered to the public on October third of last year, three million dollars' worth of lots was purchase d in a few hours by buyers who had stood in line for more than forty hours-two nights and all day Sunday-to get first choice of the property. The last of Davis Islands property will go on sale this month-October fifteenth. It will sell quickly, of this there is no doubt-and it is the opinion of seasoned Florida realty experls that the entire balance amounting to approximately seventeen million dollars will sell out in one day. Already the sales offices throughout the state are the recipients of hundreds of checks tendered by prospective buyers as deposits on purchases, giving the D. P. Davis organization unconditional authority to select the best avail able locations for them. This unusual demand is caused by the record breaking building activity on Davis Islands, together with the amaz ing profits made by last year's buyers through resales this summer-profits that have spelled fortunes for owners with still greater profits to come. The tremendous value increases which are a matter of record, have in turn been caused by the superior location .that Davis Islands enjoys-only one-half mile from the City Hall of Tampa is the New York of Florida! Recently an East Coast development, located seven or eight miles from the City Hall of Miami, sold over twenty million dollars' worth of property in one day and there was an over-subscription of ten million dollars to be returned to people who wanted to buy but who could not be accommodated before the supply was exhausted. What will happen when the last of Davis Islands-the best located property in Florida-is offered this month after being off the market all What does it mean to investors to buy island residential property only one half mile from th'e City Hall of the biggest community in Florida at original development prices? D.P. DAVIS PROPERTIES FLORIDA ,_1


2 AHOY! When You Bought Your First Automobile You had to listen to a one-sided story that was hammered and packed and pounded into your cranium by a salesman whose very existence depended upon the sale of that car to you. The NEXT one you bought-was purchased on your own judgment-because experience taught you what to look for. There's the point! Experience is the teacher-and handles over twenty-five Amerwhen you come to us to us ican boat companies in the State to find the boat you want-you of Florida. That means we have are placing your needs in the experience-andOUREXP.ERI hands of an organization that ENCE is AT YOUR SERVICE. R. STUART MURRAY Power Boats and Water Craft TAMPA FLORIDA Exclusively rePresented on the Florida East Coast fry CLEMENT AMORY Power 'Boats and Water Craft Miami Beach Florida -And remember that boats of quality cannot be built in a day!


Volume Number 1 Contents for October, 1925 EDITORIALS ............................................................ .... SANFORD-THE CITY SUBSTANTIAL. By A. W Roe ............ ....... . . "BACK TO DEAR OLD FLORIDA" FOR GILDA GRAY. By Shelton S. Matla c k .. A GARDEN OF TWO MILLION FLOWERS B y P C Hunt......... . ....... . ROBBING SOME CRUSOE. By Joseph Fau s ..... ............................... . EDWIN GOULD. By C. P. Huntington ............................. ............... ......... FLORIDA'S FUTURE FLYING MAIL. By George H. Dacy ......................... WEAVING BEAUTY FROM PINE NEEDLES. By G e rtrude Hawkin s ..... BACK STAGE IN T AMPA. By Lane Carter ........................................ GUARA NTEEING FUTURE FARMERS FOR FLORIDA. By Justin J a rvis ......... . ........ ART I N DECORATION. By Ruth Bowman Mott.... ..................... . .... . . . . THE METAMORPHOSIS OF DAM. By 0. Foerster Schully ......... :. ........ MOONLIGHT ON INDIAN RIVER. By Lucia Clark Markham...... ..... . .... ... INTERVIEWING CELEBRITIES IN SUNILAND. By H e l e n Van Ro y Smith . ........ THE STORY OF HAINES CITY. By Wess T. 0' Regan . . . . . . . ........... PURELY INFORMAL. By S. M Shelton ................ ................ ........ ........... CRUISING IN FLORIDA WATERS. By H. E Harman....... . ........ . ..... THE FLORIDA HOME. A Department Conduct e d By Jane Way..... ............ GUIDE POSTS OF SAFETY. By J U Fish . . . . . . . . . . . . . ............ MISS TAMPA COMPETES IN NATIONAL GOLD CUP RA CES . ..................... CAMERA CONTEST ..................................... PIEC E S OF EIGHT-A SECTION OF .HUMOR. SUNILAND M agaz in e is fully protecte d b y co p y ri ght and nothin:> th a t appea rs in i t may b e r eprinted either wholl y or in part without permi ss ion from the publish e r. Published Monthly by the Peninsular Publishing Company Warner Building, Tampa Florida ) 33 37 '42 45 48 50 51 54 56 58 61 !\!'\ 67 68 69 71 74 82 87 91 160 17S B. c. SKINNER, President a n d Treasurer Tuos. 'V. H.EWLETT, Vice-Pre sident a n d M anager M : W LLOYD, Sec r etary L. E. WARFORD, A ss i s t ant Ad vertis in g M a nag e r GEORG E B. GALLUP, of Foreign Adv e rti s ing, 52 Vanderbilt New York City '!AT. K H S HAt'TO, Ci r c ulati on M a nag e r R S. H AN"FORD, Managing Editor \ V ILLIAM KIDWELL HuTSON, Prod u c ti on M. J. DOWLING, Advertising Manager New Yorl Office 52 Vand erbilt Av en u e N.Y. City Phi l adelp hi a Office, 2 7 North 36th Street, Phil ade lphia, Pa. Manager Jac ksonvill e Offic e 22 Laur a Street J ac kson vil1c Florida Miami Office 215 Hahn Bui1ding Miami, F l o r ida ADVERTISING RATES ON APPLICATION Ten cents per copy. Subsc1iption rates i n U S and Possessions $1.00 per year: Canada $1.50: Foreign $2. 00 Change o f address. corrections or additione to address on wrapper or failure to receive Suniland should be reported to the Circulation Department. In sending change of address gh e both new and old address. C opyright 1925, Publishing Compa _ny One. ) All rights reserved. Entered a .. matter at the Post Office at Tampa, Florida, and additional entry at the Post at New York. N Y .. -=


4 IN I-LOCATION San Jose Estates are located on the Dixie Highway, four and one-half miles from Jackso nville and fifteen miles from the world famed Jacksonville Atlantic beaches. 2--AREA One thousand acres of heavily wooded with a frontage on the beautiful St. Johns River of over one and one half miles1 were selected and carefully laid out oy one of the foremost city planners in the United States. 3-DEVELOPMENT The Country Club and the San Jose Tourist Hotel will both open by Jan uary 1st, 10Z6. The fr.llf course, designed by Donald Ross, wll be ready for play this December. 4--COMMUNITY UTILITIES San Jose will have a high pressure water system, up to date telephone service and a most modern system of sewerage. Electricity has been ex tended to San Jose and sites for schools, churches, playgrounds and parks have been set aside. A rapid transit Bus system will become effective in Oc tober. 5-RECREA Tl ON The eighteen hole golf course covers one hundred and twenty-five acres, natural and artificial hazards rnakino: it exceedingly interesting and sporty. For these who love the Yacht Club will offer every fac1lity. Ample playgrounds have been provided for children. 6--SIZE OF LOTS The average l o t in San Jose is 75' x 100' o r over twice the are a of a standard size lot This lends itse lf very well t o any d esired effects in house plan ning. 7-RAPIDITY OF SALE Within fifteen days after being offered for sal e the Hotel Central Section was sold The North Central and Yacht Club will offer every facility. Ample selling at an even greater rate. Over a million and a half dollars' worth of property has been sold up to the sec ond week in September. 8-REFERENCES The San Jose Estates has made no boasts nor deferred a fulfillment of its promises. References are-Florida Na tional Bank, The Atlantic National Bank, Barnett National. Bank, Brad street and Dun. Make your reservations now for accommodations at the San Jose Tourist Hotel. Write for Booklet "S." DEVELOPED BY I SAN JOSE ESTATES 22() W. Forsythe Street, Jacksonville, Florida


aJ.ues will not stoDtising ., as deoclopmcnt strides on, PRICED remarkably low originally, the first advance 1 : in prices at Whitfield Estatesis now in effect-from 1 O% to 20%, carefully scaled according to location. Mounting values made this inevitable. Natural beauty, high type. improvements. consistently going forward made mounting values. Work will neither cease nor lag-values will continue to rise as this matchless homeland nears its final comple tion, as more and more citizens take up their. residence in this glorious setting-where Nature's prodigal beautyhas been enhanced by the works of man's skilled hand. Already many have reaped a harvest of profit-and the magnificent reality now here' is .. but a glimpse of what is to come. .,: See the property, learn for ypurself what hundreds of others have seen-and acted upon, to their great benefit. Adair Realty & Trust Co. The Nation's oldest Real Estate Firm Sole Selling Agents ,; Tampa Bradenton ATLANTA Sarasota Jacksonville St. Petersburg WHITFIELD 5-on Sarasota 13ay .,. L i I ;: l, ,. MIDWAY BETWEEN BRADENTON AND SARASOTA ON THE TAMIAMI 5


6 Wade Invites You To-Florida's Greatest City Coming Greatest City of the South TAMPA WHEN IN FLORIDA, VISIT THIS, ITS GREATEST CITY. WHEN IN TAMPA, VISIT WADE'S REAL ESTATE OFFICE. TAMPA HEADQUARTERS FOR INTERBAY PENINSULA I This is Tampa's Great Suburban Section. Take Port Tampa car or drive out Bayshore Boulevard to corner of Bayshore and Interbay Boulevards at Ballast Point . ARROW SHOWS LOCATION of Wade's Real Estate Office-the Heart of lnterbay-very convenient ly located. A.M. WADE REALTOR FLORIDA


Where Ford invested his dollars You can safely place yours ln'Jiest Your Mone y in LaBelle Florida Where increase in property values i s assu red by natural resources, strategic location at the hub of the Highway Syste m of South Florida, improvements and developments a lready in ):>rogress and others planned. IMPROVEMENTS-Electric lights, paved str eets, water and sewerage, bank, ice plant, high school, newspaper, good churches, hotels, drug stores, garages, movie theater, as well as palm park, tourist camp, and tennis courts. LOCATION-County seat of Hend r y County, 33 miles from Ft. Myers on the beautiful Caloosahatchee River, and the East and West Coast Highway System connecting Ft. Myers and Palm Beach. La Belle is the very heart of South Florida. Act quickly NOW! If Henry Ford wo ul d let yo u get in on the gro und floor of t h e Ford M otor Company, wo u ld yo u grasp the opport u nity? O f cou rse, you would, but the chance passed years ago. Don't miss this opport u nity t o profit by following the wisdom of Henry Ford. M r. Ford has p u rchased 8,200 acres in and aro u nd La B elle with the intention of developing one of the greatest rubber planta t ions in t h e world. O ther foresighted b u siness men and con. cerns who h ave invested in t his territory include T homas A. E dison, H arvey Firestone, B ar(on Collier, C ornelius V anderbilt, Jr., and Sears, R oeb u ck & Co. J&oual Palm ]Estates is the cream of t h e La Belle D istrict pro per t y, in the path of the city's growth, on hig h land, near hard-surfaced toads. Some of the l ots are across the highway and all of them close to Ford's inves t ments Follow his wisdom for s u re profit .. LOTS $100 to $150 $10 DOWN-$5'MONTHLY FULL WARRANT Y DEED to be given im mediately if payment is in f ull--or agreemen t for deed to be mai l e d immediately upon receip t of down payment. A policy will be iss u ed by a Title Ins u rance C ompany ins u ring t h e va l idity of title after deed is iss u ed. TERMSI f all cash, w % disco unt; if half cash 5 % disco u nt. Easy payment plan, $10 down, $5 per month. 6% interes t on all unpaid balance, begi nn ing 90 days from date of purchase The F. L. GREENFIELD ORGANIZATION TAMPA, FLORIDA If all those who h ave w ritten us for information about Royal Palm Estates as advertised in September Suniland, were to buy within the next thirty d ays we would be COMPLETELY SOLD OUT. You have no time to lose if you want this bargain If you prefer, SEND YOUR MONEY to Exchange National Bank of T ampa, Fla., and we will deliver deed o r agreement YOU CAN'T LOSE. THE F. L. G REENFIELD ORGANIZATION 1314 Franklin St., Tampa, Florida. Please send m e a t o nce WITHOUT OBLIGATION full particulars abo u t your ROYAL PALM ESTATES subdi vision of La Belle. Name ... . ... ... .... ........ .. ... .. .. ... .... . ...... ..... ...... .... .... .. ... .. ................ . . .... ......... . . ... .. ...................... ... ...... S treet and Number ............................. ... ................. .. ..................... .. .... ................... ... ... ......................... ------City ...... .. ... ............... .. ... ... .................. .. ............... .................... ... . ................... Stat e .... ------------' 7


A FLORIDA Banana Plantation Of course you are interested in Florida and in the sound investment our state affords-in an industry that supplies a human need. Buy a 5 ACRE banana plantation and share in the large returns from growing Cavendish bananas in the fertile Peace Valley, Winter Haven. We set out your plantation and give it six months' free care. At the end of this period we will sign a contract to continue this care and market your crops for 15% of the net crop receipts The investment is small-the terms convenient-the returns large and regular. For interesting literature sign and mail the coupon. TAYLOR ALEXANDER PROPER TIES INC. WINTER HAVEN, FLORIDA Name Addre ss 0 0 0. 0 0 0 0 0 0 0 0 0. 0 0. 0 0 0 0 0 0 Suniland 10-25 8


ISTINCTL Y different from anything yet oped in this land of amazing developments is Genesee Isles. Here are blended the romance and mysticism of the colorful # Riviera, the subtle witchery of old-world Venice and the brilliancy and gayety of Florida at its best. Overlooking the ocean at Picturesque Pompano, the beauty spot of the famous Florida East Coast. Midway between fashionable Palm Beach and merry Miami, Genesee Isles is destined to become the outstanding exclusive community of the year. A delight to the home-builder. Attractive to the investor. GENESIS IMPROVEMENT CO. Miami Fort Lauderdale DOUGLAS J LUCKHURST, Vice-President and General Manager West Palm Beach Miami Beach 9


EVERGREEN FARMS another great Wallner-Haynes Development Why these rich farm lands should appeal to both the investment purchaser and the home seeker Successful men backing development OCCUPYING the major portion of Hamilton County, in northern Florida, lies a "wonder land"-Evergreen Farms. It is a land of towering pines and green fields stretching away to the north from the high banks of the romantic Suwanee River and the Witholacoochee. This tract, covering some twenty-six thousand acres, all high, dry and very fertile, is a land of opportunity awaiting only the coming of the homeseeker, the farmer or the investor. Evergreen Farms is being divided into small farms of five acres each. Those desiring more extensive holdings can secure adjoining tracts. For the first .time acreage of such known value and possibilities is being offered the pubiic at a very reasonable price and on an. easy payment plan if desired. Accessibility Evergreen Farms is located midway between Jacksonville and Tallahassee, the state capital. Sev eral important state and federal Wallner-Raynes Realty Co 66 N. E. Second Street Miami, Florida Without obligation to me, please send me information about Evergreen Farms. Cheek [ ] Individualpurchaser one [ ] Recognized broker Name .... ........... ........................ . Street ............................... .......... City .............. ........... ... ......... ..... 10 highways are already built across the development. The Seaboard Air Line crosses this region and provides adequate passenger and freight transportation. Jacksonville, with its 200,000 population being a market in itself for produce, is but two hours by motor. Florida For years the great possibilities of Florida's commercial wealth have been overlooked, while its mild made it an ideal win ter playground for the wealthy. Just recently, .the importance of her truck farms, the proven wealth of her phosphate deposits and other natural resources have been taken seriously. To-day Florida is virtually a new promised land. New industries and new developments are springing up throughout the whole state and the day is not far distant when she will be placed among .the wealthiest regions of the universe. The acreage in the Evergreen Farms Development is being sold by Wallner-Raynes Realty Co This is the company cessfully developed Truck Farms and Osceola Farms. that so sue Okeechobee St. Cloud-The owners are reserving some two thousand acres and are at pres ent making tentative plans for the laying out of a new town site. A new commercial city on the rail road near the center of the devel-opment is also being planned Your opportunity Evergreen Farms presents an immediate opportunity for those desiring an ideal independent home life in this mild and temperate clime. This section is being fast opened up and put under cultivation by the many farmers who are moving the district. Farmers who are operating these farms under lease are realizing $750.00 and up an acre on their tobacco and corresponding prices for their other crops. At the present time land can be bought at predevelopment prices in the Evergreen Farms _Develop ment. Buy now and get the biggest profit from your investment. WALLNER-HAYNES REALTY Co. SIEGFRmD WALLNER R. TAYLOR HAYNES 66 North East Second Street MIAMI FLORIDA


EVERGLADE ACREAGE STONE FARMLANDS NOW OPEN TO THE. HOMESEEKER 5 and 10-ACRE TRACTS of The World's Richest Soil at MOORE HAVEN All-year climate. Ideal living conditions for your family. Fine fishing-hunting-boating. Accredited high school. Churches-theatre-railroad. Fine roads. Write STONE DEVELOPMENT CO. 511 J. Bruce Smith Building ST. PETERSBURG, FLORIDA OR MOORE HAVEN, FLORIDA 11


12 Attention, Investors! INDUSTRIAL WILDWOOD, FLORIDA Wildwood is a railroad center from which emanate railroads in four directions. WE OFFER Choicest suburban subdivision. Large residential lots in Marlboro Gardens, on the Dixie Highway, from $300 and up. OXFORD HEIGHTS Located in beautiful Oxford on the Dixie Highway and S. A. L. Railroad, in the heart of wonderful truck ing community. Good schools and churches. Large residential lots fron1 $300 and up. Five and ten acre truck farms on and adjacent to paved roads. Large acreage anywhere in Florida. For more detailed information write or wire P. A. HODGES, Inc. Wildwood Florida


Sunset Beach Today Sunse t Isle and Bayshore Section Sunset Park Tomon ow Waterfront Estates of Appealing Charm ATRANQUIL bay colored crimson by the fading sun and then silver by the gteaming moon-a sail boat in the distance, like a big bird with great white wings settling on the water, gliding along, moved by a cooling breeze that dispels the heat of the day-stately palms jutting in to the azure fragrance of foliage that sweetens the air with its scented perfume this is the setting for your home that you have formed in your dreams this is the setting for homes on Sunset Isle and the Bayshore Section of Sunset Park. With a wealth of subdivision achievement as a background, the developers of Sunset Park are now presenting this unit as their finest Florida's finest comm1,1nity of exclusive estates. Today-on the bay front stretches the beach with its white sand and sleeping palms bask in g in the sunshine Tomorrow-will see a beautiful island-Sun set Isle-glistening in the bay, constructed almost overnight and connected to the main land by a causeway. Here on both these tracts broad estates have been laid out and palatial homes will be built. Here will be a tu,rning basin projecting into the shore, where residents may harbor their yachts. Here on the isl'e and bayshore section will be wide boulevards, and countless other unique features to mark this super-develop-' ment. A seawall sturdy as the rock of Gibraltar, will circle the outside. ., Only briefly does this defin e this distinctive community, where discriminating people, satisfied onlY by the best, will build their homes. Visit our spacious offices and obtain full infor mation from our courteous salesmen, or a written inquiry will bring all particulars. lS1t ? pr-OF .t.OJV=tt:.. . SUNSET PARK CHAS. P. GLOVER REALTY COMPANYif. 3 TAMPA STREET Telephone 2236 TAMPA, FLORIDA V .. (!)) "' ...... 13


14 Way Down Upon th e River There's Where My Heart Is Turning Ever AnnouncingAn opportunity in the realm of the world's g reatest song-uWay Down Upon the Suwannee River." 1 UST as sure as the Suwannee River flows toward the Gulf, there will flow a stream of profit making in the property through which the memorable river flows. These two pages are devoted to announcing: the coming sales program of certain property undeniably well located, not only in the' atmosphere of this historic river, but in strategic location for splendid commercial growth. This will be one of the opportunities where a few dollars can be put to work and made to produce as prolifically as does the ground in this section -and it's a big producing: country.


Vision Makes Millions Looking ahead-seeing things-and accepting truths, is the way to pile up dollars in Florida real estate. Watching for strokes of good judgment -getting in on the early sales, has made millions for others. Here's your opportunity. We are offerihg to Suniland's thousands of readers, this exceptional of pre-developments. Here the vision will be made so clear there can be no hesitancy. There will be about 2500 lots offered to these thousands of readers. What we want you to do is to 'tell us you are interested. Right now we are establishing a waiting list for Suwannee River Shores property. This is to be a mail line waiting to get the formal announcement of sale day and prices. Very low prices will prevail-very low prices will give you an opportunity to take several lots. The lots will sell quick. We know the orders will come we make the announcement Qf time arid place and price. A few hundred dollars will buy several lots at the "start-off," and it is the "start-off" we want to tell you about. Write us this waySend full information about Suwannee River Shores. OrReserve for me--lots to cost less than $100 each. It is understood this is not an order and does not obligate me in any way. Register your name for the sales announcement of Suwannee River Shores. You will be sharing in real estate based! millions of dollars in publicity gtven by the great song. This is an invitation to realize your?ream of profits from a very small' Investment. An inquiry do. es not compel you to buy -but it does place you in a preferred'. position to receive information just as soon as we are ready to sell these few lots. Remember there will be only 2500 lots and this announcement will be seen by many thousands of readers. There is no obligation but there is a great opportunity. About October 15th we will be ready to sell and act on applications. The W o!ld Famous Suwannee River is flowing on unmzndful of the value it is establishing Suwannee River Shores 106 Hyde Park Avenue TAMPA, FLORIDA


. 16 Last? Of Course It Will Last! M !AMI'S era of prosperity will con tinue just a s long as the sun keeps shining-just as long as the Gulf Stream stays in its accustomed location. as long as the trade winds blow-just as long as folks desire to avoid the inclement weather of the North and just as long as the composite payrolls of all industries of .the North provide the means for those who wish to co: me. If this does not bespeak a CONTINUED ERA OF PROS PERITY, what could? Don't forget that population makes industry, and as Miami grows local industry grows into being. With an estimated build ing program of $100,000,000 in the Greater Miami District, the payrolls of the building trades alone represent approximately $50,000,000. Add to that the immense amo-unt spent here annually by visitors, and the total surpasses by far the payroll of the average large city. And because Miami's chief assets are Permanent and Unchangeable. MIAMI'S PROGRESS MUST LAST! And so, Miami Shores-where today you can invest as you might have a few years ago in Miami-warrants your serio\,;s consideration. IT IS CALLED THE REPLICA OF MIAMI M IAMI SHORES lies along Biscayne Bay, north of Miami, a tremendous development, 2,800 acres in extent. Its immense water .frontage, more than 10 miles on Biscayne Bay, on lake and on stream, gives it unusual charm and desirability for residential sites In this land of sub-tropical beauty. Moreover, Miami Shores Is strategically l o c at e d with reference to main highway11. All the main thoroughfares leading from Miami to the North pass through this great development, a n d M I a m I Shores is creating still another great avenue of travel, which will add tremendously to the prominence of this develop ment-another causeway to Miami Beach. A 600-acre Island to be crossed by this thorough fare will be one of the im portant features of the Miami Shores project. MIAMI SHORES AMERICA'S MEDITERRANEAN City Office: 125 E. Flagler Street


A Touch of Old Spain in Florida This picture might have been taken in Madrid or Seville, for the atmosphere is strictly Spanish. Architecture, orange tree, vases, furniture, Senorita and fancy work are all reminiscent of the land of Ponce De Leon and De Soto. But it wasn't. It is merely a glimpse of present day Florida in one of the rapidly growing new residential developments. c J7


VEACE Woman a Club at Wauchula LOCATED In Hardee Countyon Peace River--one of Florida's scenic water-ways -a high and dry land of great oaks and pines-a beautiful spot n hom.eland. Right at the city limits at Wauchula. This ncarnetta to Wauchula Immediately esta'bllshed a value tor Peacl' River Eatates. Near-town property Is always good and property adjoining a town Ia surely better Peace River Estates hu that great ad\'11-ft t.age Beauty is IK e\erywh.ere In Peau River Estatea. We are offering Peace River Eatates In blocks equivalent to 9 to 37 Iota to a block. blocks are priced at $2,500 to $12 000. Terms. are one-quarter cash, balance In semi-annual payments over three years. J>ricc and trms are favorable to an early resale profit. Buy a tract then list for resale. Tliis is the way thousands of buyers are making a big profit. Just as soon as ycu make your initial payment you are privIleged to list your and we will endea,or to make the sale to your ad"antagc. W'rite us for furthrr particulars. ......................... I'IK.tltl'lt;JIIIl\! IVER "And he ho lik .. to fish can catch. beautiful home Peace River Estates. Did you ever a more beautiful road way?


_STATES c:Jl Beautiful Spot Wondrous Homeland A picturesque spot near Wauchula Strawberries, beans, tomatoes and cabbage are loaded heavily at Wauchula 3'13 Warner Building Tampa, Florida A Region of Economic Stability In Florida's Famed Agricultural Center E VERY development in Florida that is surrounded or supported by an agraculturaJ country will continue to prosper. Any expert or economist will advise favorably with agriculture as a basis of value and growth. Hardee County is among the counties producing early when prices are high. Peace River Estates is right in the midst of this prosperity. Wauchula is the County seat and our property adjoins Wauchula. From tlaia aeetion comea tlae early produce. Here h1 offered an un11urpassed opportunity for the hom.eseeker. Read our suggestions opposite page for profit through resale. Buy and hold If you can, but for immedlat. 2 turn over buy Peace River states and ask us to resell for you. Write lor further particular.


EACE IVER 'UJhere SJeace and Jfapp_iness are the Yeritage f!T;;Jlll Hunttn&; ts near VVouchulain winter months. .. Flowersgrowtheyear 'round ntWauchuta. PI en I y of-FIsh n I W nuchuln. 313 W'.ARNEI\ TAMPA.PLOA/DA THE world can offer no more delight ful country for. a homestead than Peace River Estates. Totally disre garding the remarkable profit possibili ties in the productivity of the soil, this wonderful section is the one spot where and happiness are the heritage of all." Here, just skirting the progressive town of Wauchula, you have land that is high and dry. Here you have Florida's most pleasing climate, with radiant flowers blooming the year 'round. Here are picturesque spots whose beauty cannot be surpassed. Here you have a broad, crystal-clear river with abundant fishing and aquatic sports if you are so inclined. Here you have fine hunting in the winter months, if you are a folJower of Nimrod. Here you have two state highways and a network of hard roads if you enjoy the hum of a motor. In short, as we have said, Peace River Es tates offers every last feature that can be in spired by that magic word-Homestead."


...... J 'Where the dlverage cllcre I Yields Over $200 a year. PEACE RlVER ESTATES is the home of the famous Soil" -the soil that drains and yet holds its moisture-the soil that is high and dry and yet has all the t>roductivity of the most fertile valley. Let Uncle Sam's Agricultural Department at Washington tell the story in facts and" figures: Average crop value per acre in Iowa is $12.22; in Illinois $12.48; in Ohio $13.36. Average for the State of Florida is $109.76. But the average crop value for Hardee County is $232.82. Peace River Estates is in the heart of Hardee County, just at the city limits of the lhriving city of Wauchula. Here you raise three crops a year-each one at a profit! You ean raise practically any kind of fruit or vegetables in Peace River Estates. And what is more you can ship easily and get a good }Jrice, for Wauchula is the shipping center of the section and has a progressive co-operative association. Let us tell you more about Peace River Es tates and Wauchula. Just send us the attached coupon. We will see that you get full information. (Top picture)-B eans grow like weeds at WauchuhL (Middle picture )-Raise all the chickens you care tO a t Wauchula. (Circle)-You c a n grow berries like these at Wauchula. McMAsn;K & McMASTBK 313 \Varner Huilcliul( Tampa, luritla I would like to know more about Wauchula and Peace River Estates. Without obligating me in any way please send full information. Name ... .......... ....................... ........................... .. ..................... A(ldres/1. : ....... . ........... ................. ............. ........ ........ .......... ... .. 7'own ...................... : ..... ........... ........ ............. . ............... ........ .. 21


22 -' '"----. 'The lnltand 'Riviera! 1r'\iles OF Paradise-Ttsh anq in around -1lte lnd1an RtverCountrys l'ound -Health. and We'a th One;lund::J DollaJ/5' per .bot to -Jones Realty Inc. 7hr'ee j{undted Dollats Of{ the Beae!h Call or ...,.;,. our ottic< Lobby AlcavUia Hocel for comj>l

No wonder the wild waves are c:alm. Outdoors Florida tn Rorer Babson recently stated that every person who went to to Florida to live would have from five to ten years added to his life. One of the reasons for this is that it is possible to live outdoors, breathe fresh air and take plenty of healthy txercise three hundred and sixty-five days in the ye ar. Swimming and bathing are among the most healthful forms of exercise and these may be indulged in the year round in Suniland. One of the thousand reasons why the whole wide world is of Florida. Spoils to the fair A picturesque coco nut palm


24 REAL ESTATE. MANUAL FOR BROKERS, OPERATORS "''"" '-Hany Hal\, Chat\es G. Edwatds, Atgy\e R. Panons. A. C. MacNu\ty A New Book That Every Realtor Needs! Whether you are a buyer or a seller, an owner a broker or a sales man of real estate, this new book will prove a treasure chest of priceless information. It posts you on the important points in real estate law, on the legality of all forms and protects you against the many pitfalls which await the careless or unwary. EVEN the most experienced as tute of realty operators wtll find the answers to scores of perplexing questions in this valuable new book by Doubleday Page & Co. Here in one volume, twenty-five separate and dis tinct phases of the real estate profes sion are covered by some of the most highly regarded professional men in America. Such men as Cyril H. Burdette, Vice President of the N. Y. Title & Mort gage Co., M. Morganthau, Jr., Presi dent ofM.Morganthau,Jr.,Co.,P.P. Edson, Manager of French & French, J. C. Cushman, President of Cushman Wakefield,lnc. ,Rolland Elliman, Vice PresidentofDouglasL. Elliman & Co., have contributed to this important work out of their many years experi ence in buying, selling, operating and managing every type of realty from the virgin soil itself to building pro jects of great magnitude. These men show you how to de. tenriine values, how to buy safely, how to in.terpret real estate law, how to protect yourself and others against the many errors in judgment and in the actual making of contracts, deeds and other important documents. Altogether the Real Estate Manual is one of the most useful books issued in years for those persons who are in terested in this subject. The first hundred copies for Florida distribu. tion have just been received at .our Tampa office. We can promise you that they won't last long. If you want a copy for yourself or your office we suggest your writing us to day, en closing your check or money order. $2.50 per copy Postage Paid PENINSULAR PUBLISHING COMPANY Warner Building, Tampa, Florida cA Few of the Many Subjects Co'Jiered in this Complete Manual LAWS AND CUSTOMS A. C. McNulty Counsel Real Estate Board of New. York THE REAL EST ATE CONTRACT Gen. L. W. Stotesbury Law Committee, Real Estate Board of New York DEEDS Davis L. PodPII Special Counsel of U. S. Go-vernme11t INCUMBRANCES Richard R. Powell Prof. of Law, Columbia Uni> ersity SELLING LOTS AND ACREAGE M. Morganthau, Jr. Pres. M. Morganthau, Jr. Co. MANAGEMENT OF LOFT BUILDINGS Maurice R. Spear Treas. Spear & Co. 1 RENTING OF OFFICE : BUILDINGS I J. C. Cushman I Pres. Cushman & Wakefield, Inc. : MORTGAGES AND I MORTGAGE LOANS I l Phillip S. Benson I 1 Secy. Ii'klyn Dime Sa.,ings Bank I I I 1 CO-OPERATIVE l : OWNERSHIP I 1 Rol land F. Elliman I l V. P. Douglas L. Elliman & (o. : : AND SIXTEEN OTHER : l CHAPTERS OF EQUAL 1 1 IMPORTANCE I I I I I I I I I I : I I Send This Coupon for Special Prices in Quantity Many Florida realty executives will find the REAL ESTATE MANUAL a most valuable aid in increasing the knowledge and efficiency of their selling forces. To those com panies who can use a dozen or more copies, we are prepared to to make special price offers. : .... t ............................................................... I PENINSULAR PUBLISHING CO .. I I Warner Building, Tanlpa. Florida Kindly let us have your special prices on the following quantities of the REAL ESTATE MANUAL. Quautititos "N_am-----------Firm __________ 4dd'ri 'S$ ________ _ 7"oA"-----------


.Florida's Future By Richard H. Edmonds Editor Manufacturers Record l X TJIA T of the future of Florida t' t' you ask. The future of Florida is roseate with potentialities and pos sibilities beyond the power of the human mind to fully grasp or to ex press in cold words. No pen can quite depict the possibilities of the future. No artist can limn the glo ries that await Florida but there are dangers facing the state which must be frankly met and overcome. The tremendous rush of population, un precedented, I believe, in the history of modem civilization, the unpre cedented attention which Florida is attracting from the Atlantic to the Pacific and from the Gulf to Canada is unique in the history of thid country. This very activity is stimulating the hostility of many other sec tions. Bankers in many states are publishing full page advertisements begging people not to draw out money to invest in Florida. This is largely selfish and not an altruistic suggestion. Florida is drawing to itself a population of every kind, good and bad, rich and poor, learned and unlearned, artists, noted writers, painters, physicians, lawyers, farm ers, capitalists with command of apparently limitless money great rail road builders and daring land oper ators. The railroads are already crowded to the limit of their capacity ip carrying people to Florida. In every club, and every hank and business house, in every private family the talk is of Florida. The highways leading from the North and West are black with automo biles headed for Florida. Nothing in our history has been like this. It is a movement so unique, so far-reach ing that the lamp of experience does not light the pathway in a study of Flonda's future. The proximity of Florida to a large part of the population of this country, the enormous expansion of wealth in the whole country, the ever-increasing desire of people to get away from the bitter cold of other regions, the romance of the very name of Florida. the thought that perhaps in the climate of Florida is found the real spring for which Ponce de Leon was looking. the great opportunities for money mak ing told over and over again throughout the entire country, all appeal to men of mean s and to men without means to men of health and to men who have suffered for years in the search of health, to the 1lien who long to get away from their old en vironment of cold and the dangers of winter and settle in a quiet and peaceful summer-like climate, to men to whom the heroic appeals, to men and women to whom the glam our of romance in the orange blossom and the land where the orange and the grapefruit grow, all make a mighty appeal. They are headed for Florida in an innumerable procession But this situation thrusts upon Florida people a respon sibility. They must safeguard the interests of these incomers. They must protect by every possible means the health of these new peo ple. The utmost effort should be put forth to protect them from swind l ers by every possible legal means to see that water and milk and other food stuffs are as pure as it is possible for them to be. The state government has a responsibility such as has never rested upon any other state government in this country to help do these things. But the responsibility like wise rests upon every lover of the state, upon every man and woman who sees in Florida's resources and advantages the opportunity of bllild ing the highest civilization, the most superb living conditions to be found anywhere in this country. Unless these things be done, there will be a temporary reaction from the magni ficent and unequalled progress of the present. Every dissatisfied visitor to Florida this winter, every man who is gouged by hotels or boarding houses or food dealers will become an enemy of the state; he will carry back to his old home criticisms rather than enthusiasm It is therefore preeminently necessary that in the midst of the wild scramble for money making, the moral forces of Florida shall be united to safeguard these in comers and to do all in their power to see that they are protected, that they are made friends of Florida and not enemies If these things be done with en thusiasm and intelligem:e by the state governn1ent, by city and county governments and by the people at large, then the future of Florida is bright beyond my power to express. 25


26 HAINES CITY The Masonic Temple, re cently constructed. One of the Jaree citrus packine houses. STRATEGICALLY Haines City is fortunate. It lies at the gateway of the richest section of all Florida. As a city, it offers an unusual combination of scenic beauty, elevation, industry, facilities and prosperity. It is the hub of many important railway lines and hcellent roads. Ita growth baa been steady and recent development rapid. It is destined to be one of Florida's greateat citiea. Another of the m an y attractive homes at Haines City. One of the many beautiful homea in Hainea City See story on page 69 quarters of City Club. Atlantic Coast Line Railway Station


I Miss Pensacola in National Beauty Pageant Atlantic City THE Annual National Beauty Pageant was held at Atlantic City during the second week in September and attracted record breaking crowds of people from all parts of the country. Approximately seventy American Beauties vied for the title of Miss America and among them were two representatives from Florida-Miss Pensacola and Miss Miami. Both of these young ladies won honors during the pageant, thereby adding to the glories of their home state. The picture above shows Miss Pensacola, otherwise Miss Lucy Yonge, in nonchalant pose at the New Jersey Beach, fairest daughter of the West Florida city whose banner she bore in the Atlantic City Contest. Miss Yonge was awarded grand prize in the parade. The picture at the right gives a glimpse of the crowd at Atlantic City during the Beauty Paareant and a view of the Roller Chair parade. Miss Miami will be noted in the second chair from the front. The lower picture shows the lineup of bathing beauties for the inspection of the judges and convenience of the photographers. This followed the bathers' parade and first appearance of the contestants for the title of Miss America in bathing costumes. Photos b.> 1.-'udC> wood & c.:uderwood .\'. Y.


2 8 Misa Ruth Woodall 01 Miss Miami wavinc to admirers during Atlantic City Beauty Contest. Miss Woodall has won several beauty contests in "The Land of Flowers" and is known aa .. Florida's Fairest Flower." Miss Woodall nvmg in New York City en route to the 1925 Beauty Paceant. Plw to.t b\' Undcrtt ood & U11drrt.-ond. N V Miaa }lfiami in front of At )antic City office of Coral Gables.


NATIONAL BEAUTY PAGEANT THE title of "Miss America" for 1925 goes to California and was won by Miss Fay Lamphier as Miss California. Miss Lamphier takes the crown as Queen of Beauty from Miss Ruth Malcolmson of Philadelphia who won it la s t year. The second choice of the judges al so went to a California girl. Miss Adrianne Dore, who was entered in the Contest as Miss Los Angeles. The judges in the Beauty Contest stated that Miss California personified all that he o fficial representative of American Beauty should be. She is five feet six inc h es tall weighs 138 pounds and is nineteen years old She has a fair complexion, blonde hair and hazel eyes. The measurements of her body which were taken into consid eration by the judges are as follows :-Neck, thirtee n and a half inches; bust, thirty-four inches; waist twenty-six and a half inches; arm l ength, twenty-eight inches; calf, twelve a nd a half inches; ankle, eight inches. Record breaking crowds from all parts of the country attended the National Beauty Pageant at Atlantic City this year h eld dtirinK the second in Septem be r During this event each year Atlant i c C ity b eco m es America' s beauty center a nd there is annually keen interest in Mayor Bader of Atlantic City looks happy as he hands the key of the City to Miss Miami. And why shouldn't he-No d<>ubt he would rather be Mayor of Atlantic City than President of The League of Nations. Miss California Is Named Miss AmericaMiss Miami and Miss Pensacola Represent Florida / the choice for "Miss America. Neariy seventy girls were entered in the contest this year, various sectiorts of the United States. From these fifteen girls were picked, three from each of five geographical divisions to enter semi-fina l contest. From these again two were chosen as final contenders for the title The two girls se lected for the final decision were both from California in the Western Section and the title was given to Mis s Lamphier. B<:sides the beauty contest, which of course was the event of principal importance, numerous other attractions helped make Atlantic City's !{ala week of unusual intt'res t to visito rs. Thes e in cluded numerous parades and di s plays of naval floats The festivitie s opened with the arri val of King his so n and court, who were welcomed ,.by the cit y officials. Florida got plenty of attention in Tht Beauty Pageant this year, and was abl y represented by two of her most attractiv( girls: Mi ss Ruth Woodall as Miss Miami, and Mi ss Lucy Yonge as Mi ss Pensacola. Both of thes e girls won honors for tht ir H ome State during the Pageant. Miss Yonge was a'llville Madeline O 'Laughlin. Mis s Ruth Woodall was born in Atlanta, Georgia, but has lived in Florida mos t of her life. Joseph Fa us in an article iu Suniland a few months ago described Mi ss W oo dall as rollows: ".'\ charming brunette, five fet>t and five inches tall, symmetrically formed, with beautiful large brown eyes irin!o{ed with long lashes, po ssess ing the ideal 's chool girl complexion,' an entrancing smile ond a bewitching voice.'' Mis s W oo dall live s in Miami and has won several beauty contests in Florida and has recently acquired the pleasing >oubriquc t "Flo rida 's Fairest Flower" 29


30 The picture at the right shows D. P Davia at the wheel of his" Gold Cup Race entry. The Miss Tampa, built espeCially for the National Speedboat Champion ship Races held at Manhasset Bay. L I.. recently. See story on page 88 D. P. DAVIS. Millionaire T a m p a Sportsman who is doin& much to en coura&e motor boating and other water sports in Florida. lnt, nat ional Nl'W/


Cruising tn ''A night scene f'rom our yatht 'on the Lower East Coast'' Florida Waters The moonlight stretches a long straight road That leads from the unsealed gates of God, And airily down this vivid lane All earth's gladnesses dance again-See pag 74 3 1


SANFORD-THE CITY 32 Sanford, sometimes known as "'The Celery City" s rapidly forging ahead a one of Florida's finest cities. It has many advantages: climate, central location, transportation facilities, soil, industry and above all a progressive body of citizens. Read the very interesting story of Sanford's history and development on pace 37. River steamer plying between Jacksonville ancl Sanford. Photos bJ 1-Voodtt'flrd Studio ; One of the m&nJ' fine church build inca in Sanford. Sanford Athletic Field. A view from the bleachers Wide, well paved streets are another feature of Sanford's progressive ness. Comer of Thir teenth Street and Mac nolia Avenue. Shaded atreeta and attnrc tive homes are everywhere in Sanford. Showing the beautification work being done on the grounds around the pusenger station at Sanford.


liJ) JE]lJ)llJOITIAl FLORIDA SUNSHINE AN D HEALTH. If health and longer life mean anything to humanity then Florida should become the Mecca of the United States for all who seek these things. The stories of regained health and prolonged life to those who .hav<';. gone to Florida on the advice oi physicians are manifold. It has been .stated on good authority that everyone who goes to Florida to live will have from five to ten years added to his life span. Take the lower figure and there lies :':1 ;Florida the potential possibility of over five hundred million to the hves of the present population of the United States. This sounds incredible, but there is much truth in the possibility as may easily be prove11. Ask any man at what figure he values a year of his life -multiply this by five hundred million. This g-reat wealth of health Florida has to give away-:-and still they ask "How long 'Yill the rush to Florida last?" . Dr. RoyalS. Copeland in The New York American. recently quoted from a noted English doc't'or as fol-' lows: ,. I "Vitamins are nothing more or less than stored-: up sunlight, or ultra violet energy, yet they .are able to cure sixty per cent of man's ills. ; The vitamin; element may be obtained by eating fruit, chiefly oranges and lemons, but the same effect is secured if the sun's rays reach man's body. Fruit simply catches and stores up the vitamin element obtained from the sun's rays. "Search is being made for a fabric which affords protection from other elements, but which still admits the ultra violet rays to the body. Artificial silk admits these rays. Real silk does not." Doctor Copeland followed the quotation with this comment: "There is no question that sunlight promotes health. More' and more, inen are living in houses made to admit the maximum of sunlight. When everybody does this mankind will be healthier. Any form of dress or manner of life which promotes contact with the sun's rays increases health and vigor. "It is rather interesting that every food authority recommends the leafy vegetables as carriers of the vitamins. It may well be that the large surfaces of their leaves do absorb and imprison agencies which are capable of being imparted to human beings." Now comes the interesting part. Climate which includes sunshine is Florida's chiefest asset, citrus fruit and vegetable culture constitute Florida's greatest industries. Put these facts together with those given by Doctor Copeland and you have the reason why Florida has so much to offer in the way of health, wealth and consequent happiness. FLORIDA INDUSTRIAL CON TEST. The Florida SoCiety of America, through the Hollywood Magazine published at Hollywood, Florida, is conducting a most interesting and valuable contest. This is known as The Florida Industrial Contest and twenty thousand dollars is -being offet:ed for the best suggestions as to what products can be manufactured to best advantage Florida. The Florida. Society states that Florida js destined to become one of the most important centers of indu?trial activity, manufacturing and com merce m the world and. the object of this contest is to foster the industrial growth of the State and to seek information which will be of value in the building of industries in Flor ida. The contest. i-s being run in three divisions. The first period ended June 1 '1925: The second period ;,nds 1, 1925 the third January 1, 1926 I hree pnzes are offered in each division and each of the nirie perjod prize-winners will partiCipate in the grand awards which include three pr: izes totalling' fifteen thousarid dollaTS . ' ,:The. three prize-winner's in tl1e first' .pe'iiod J?r: 5?har les City for s?g&'estlon. ot. mamuf.acturmg concent_rated foods; J!!lhes ; .ftm: t syrups arid alli ed Earle 'D. Phil.:. ips of Jackson ville, Florida, for a contribution on buildi?g materials, and Stanley Riggs of W ashmgton, D. C.; for a discussion on rubber goods. This contest, as the Hollywood Magazine states, should be the means of accumulating one of the most valuable collections of data ever assembled by any one state. FLORIDA AND FASHIONS. And now, Shades of Cleopatra, Florida has reached the zenith of its fame ; for the edict has gone forth from the powers who decide such things that Florida scenic effects are to go on all of lovely ladies' garments this winter. We gather this from a fashion authority in Chicago and if Florida stood in need of publicity this winter-which Heaven knows it what more, Oh Ye Gods, could it ask? We suppose paragraphs like the following may be expected in society columns of metropolitan papers at any time now: Mr.s. Ida Clail.'e appeared in a gorgeous gown of Sunset Point red trimmed with sprays of poin. settia and orange blossom. Mrs. Clan de Stine wore a hat of Indian River blue trimmed with festoons of water hyacinth and a fringe of Spanish moss. Several members of the Younger Set created 33


quite a sensation in City Park yesterday when they daringly displayed hosiery on which were hand-painted Florida oranges and grapefruit. Miss M. T Head wore a frock of Del Verde lace over Boca Raton s -atin, a mantle of beauti ful San Carlos silk and an exquisite Coral Gables necklace. Miss Esty Mate confesses to a secret liking for lingerie trimmed in night blooming cereus. Lady Nixon Raginem will be noted, in the picture, in the latest creation of Madame Rene. a coat of Scarlet Royal Poinciana with quaint buttons and clasps of coconut shell. To be serious here is the dope as we found it in the Chicago Post: "Go to Florida if you must this winter. Pack your grips and hie you to the land of oranges, with the first breath of frost, if you like. Pitch your tents amid fields in the golden sunshine of the South. "Do all this, but don't think you are ahead of the woman who stays at home. She, too, will have her oranges and her bobolinks, and flowers in the dead of the winter; For gowns this winter are to be embroidered with bits of the land of golden sunshine. Each gown, one would glean from looking over the new goods shown at the Fashion Art league this week, is to be a glowing advertisement for Florida. "Robes are being made of a soft woven silk material embroidered with birds and rice fields. not to mention whole swamps of cat-o'-nine-tails. Borders are composed of whole orange groves. One suspected there were gowns done in grapefruit, too, although not in evidence. "There are gowns that are a riot of flowers. One imagines they hail from the gardens of Miami or Hollywood, or thereabouts. There are even yards of goods with seashell borders. And the brocaded velvets are nothing more or less than the sunset blending with the sapphire waters off the southern state. Not one color, but six are blended into one gown. For a while the eye rests on rose; then it shades off into red, to blend again into rose, and again to a shell pink, before one is done it has shaded into yellow, into orange and into lavender. "Ther_ e are rainbow gowns, too, somewhat like the sunset, but with more varied colors When one says the gowns are to be simple this season-they mean simply gorgeous." DRINK ORANGES. Orange juice is fast becoming the National Beverage. There are plenty of good reasons for this, of course, but to nail any one of them down as the prime factor in bringing about this unusually sensible habit on the part of the public is extremely difficult. California advertising enterprise no doubt had much to do with it and Vol stead may have been in part responsible by making drinks that held the popular appeal in the past harder to get and when they are a v ailable harder to take without the addition of something more pleasing to. the palate. People may be getting more common sense; vitamine and health statistics about oranges may have gradually soaked in; it may be the old story of human beings choosing the course of least resistance-oranges are so much easier to drink than to eat; or it may be that orange juice as a thirst quencher is one of tpose things tha t the publ\c has 34 only just discovered. However, no matter what the cause may be, facts are facts and men, women and children are drinking orange juice as they have never drunk anything since the days of freedom. But they are still not drinking enough orange juice, and here is the point of our story and an opportunity for Florida citrus growers. Florida oranges are acknowledged to be the juiciest and tastiest oranges in the world, but so far the demand for them has not exceeded the supply to the point where every year has been a profitable one for all the growers. If Florida citrus growers will devote their advertising expenditures-in the meantime adding to them -to encouraging and fostering this orange drinking habit so that everyone will acquire it, and will go so far as to drink. oranges by the dozen in their homes-then the marketing problem of Florida citrus growers will come to an end, for there will eventually be such a demand for oranges that there will not be enough room in Florida in which to grow orange trees t9 supply it. A great many of the lower grade oranges which are not shipped or which bring only a small return are just as good inside as the golden and bright fruit which enters the high grades, and if a proper marketing plan were adopted these otherwise unprofitable grades to market could be sold for juice purposes only. Of course, one point must be kept in mind-people won't pay too high or exorbitant prices for oranges for juice, but the juice habit properly encouraged should mean a rapid turnover and would mean a volume of sales at a profitable price to grower, shipper and dealer alike. Florida citrus growers should take this growing fondness of the American pe o ple for orange juice seriously and then use the information to their own advantage. To get an actual demonstration of the increasing popularity of the public for orange juice, o?serve the theatre intermis sion crowds in any large c1ty at the nearby fountains. It will be discovered that a big percentage, in fact nearly all of the drinks purchased are "fresh fruit orange" and so sure is the d emand that orange drinks are made up in advance for theatre patrons . Or observe the drink stands in the large cities where orange drinks are served exclusively. There is no longer any question as to the health giving qualities of orange juice and thus Florida i s enabled to give health not only through the real sunshine in its own borders but over the whole country through the stored-up sunshine in its oranges. If every person in the United States could be pers u a ded to drink an orange a day e very day in the year, it would take over two hundred million boxes a y ear to fill the d emand. Florida as yet doesn' t produce twenty million boxes a year. Think this over, Floridians and g e t bus y The re are still millions of p e ople in the United States who haven't discovered how pleasing oranges are to drink or how health giving they are every day in the year-summer :wcl winter alike. C ALIFORNIA AND FLORIDA. California people and California newspapers evidently are gifted with keen imaginations, for a number of Cali fornians who very apparently have never been to Florida are giving out a lot of information regarding conditions in this state. Most of this is misinfN-


mation and a great deal of it is deliberately and ma liciously false. Be fair, California, if you can be nothing else. You won't find Florida people or Florida publications "knocking" your own fair state, and we are willing to admit that you have some advantages that we haven't, just as you in turn shouid point out that Florida has numerous advantages of which you cannot boast. Florida can well follow in your footsteps in some particulars and is imitating some of the enterprising things you have done-but we fervently hope that Floridians will never get as insanely jeal ous as many of your citizens seem to have become. There is no reason or sensible purpose in this jeal ousy. California and Florida have much in comm.:-n and in many ways it would pay them to pool their interests and by co-operating pull together for the common good of both. Our advice to California is to wake up, and calm down some of your people and publications who are spreading so many flagrant untruths about your sister state-they are doing Florida no harm and they are hurting California. In evidence of what we have written we are presenting here a few extracts from recent issues of a few California publications. People who know Florida will be both amused and annoyed when they note how much some of the writers in these publi cations don't know about Florida. The thing that seems to be troubling the Floridahaters most in California is that they claim we have no industries. In answer to this and the first item which follows we respectfully refer them to the first article in the next issue (November) of Suniland. This should satisfy them that Florida not only has industries, but is destined to become a far greater industrial and agricultural state than California can ever hope to become. The following is quoted exactly as we found it in the Los Angeles Times. We only regret we were not there to help shout hooray when the gentleman from the Santa Fe got through making this most remarkable misstatement of facts: "The relative advantages of California and Florida were compared by C. L. Seagraves, general colonization agent of the Santa Fe Railway, at a recent luncheon of the Los Angeles Realty Board. 'A final analysis of the merits of the two states leads to the statement that Florida has a delightful climate three months of the year and is closer to the center of population,' said Mr. Seagraves. 'Cali fornia's climate is an all-year-round proposition, her cities are growing, and farming and manufacturing are increasing steadily. "'Florida is in the hands of the shrewdest highpressure real estate sales organization in the world, but a community can reach no goal without indus tries and payrolls. 'The great growth in Florida is due to an advertising campaign. in which $1,000,000 was spent last year and $1,500,000 scheduled to be spent this year. They have wonderful roads, but nowhere to go on them. There is no scenery to compare with that in California. "'Most of the excitement is at Miami. Subdivisions sell out over night, and long lines of people standing waiting a chance to buy lots, which are resold again and again. They draw buyers from as far north as Savannah and Atlanta, who are brought down in great fleets of busses. "'In Tampa Bay a sand bar has been walled and filled in and lots sold for from $4,000 to $15,000. Where Hollywood, Fla., now stands there was a marsh a year ago. "'But climate is all they talk about. Except for isolated places the rest of the state is marsh and swamp. There is very little land under cultivation. The farmers must spend $75 an acre for fertilizer and the 52 inches of annual rainfall usually drown out the crops. There is no general farming, only spe cialized crops. 'They have a few dairy cattle there, bringing their butter and bilk, as well as eggs, from Tennessee and Georgia. Farmers say that the land is too flat to drain and that their continual battle against insects, weeds and costly fertilizer is defeating them. "'In the summer the heat is frightful and all those with money enough flee north. 'William Jennings Bryan estimates the value of Florida's crops at $87,000,000 annually, but that isn't equal even to California's dairy products: 'The total number of industries in Florida are less than half of those in Los Angeles alone. "'In California we have continual fair weather growing_industries and a great hinterland of agricul: tural development. "'California will have nothing to fear from Florida's boom.' Here is another unkind stab at Florida, also from the Los Angeles Titnes, headed, "Financially Abbre viated": "The name of Florida generally i's abbreviated 'Fla.,' but a great many of the people who go there soon find themselves abbreviated 'Flat.'" W e are rather surprised that an employee of the United States Weather Bureau would make a statement like. the following, from the Pomona (Cal.) Progress, 1f he has access to the comparative records of California and Florida weather conditions for the past decade, or perhaps there is something in the California climate that brings on what psycho-analysts would term a mendacity complex. an interesting comparison of Flonda and frost conditons, !'loyd D. Young, meteorologist of the United States Weather Bureau, recently returned from some time spent in the state of swamps and land booms. He is prepared for a winter season of frost warning and recording work from his Pomona headquarters. "While in Florida Mr. Young advised the citrus growers to for orchard heating, he says, although hf; pomted out to them that heating in that state "'ill be a much more difficult task than _in Cali fornia l!ecause of the high winds and the much lower temperaturc.>s. orchard heating has been attempted in Flonda, Mr. Young says, but he believes that it can be done effectively and as a result of his visit 'he found that many growers were preparing as he had advised." Here's a good one stating that California has more sunshine than Florida. If this be true then California has a superabundance of sunshine. We found this in the Los Angeles Daily News: "A comparison of the climate of Florida and Cali fornia has just been made by Dr. Ford A. Carpenter, of the department of meteorology and aero nautics of the Chamber of Commerce which shows that has hotter days and nights, with much greater mOisture from day to day, and less sunshine and greater wind velocity than California. A chart 35


he has prepared also shows four times as many rainy days in Florida as in California. "Dr. Carpenter says that the winds of California and. those of the East Coast of Florida are generally of the onshore variety. This accounts to a very great degree, he said, for the dissimilarity in climate, as on the California Coast the sea breeze is relatively warm in Winter and cool in Summer, whereas in Florida the sea breeze is warm both Winter and Summer owing to the comparatively high temperature of the ocean." Here's the worst one of ali the bttter statements that have emanated from the Pacific Coast State. Among other things the statement is made that or dinary offices in Miami rent for from $1,200 to a month. This "item should have the hand-pamted blueprint. Suniland maintains offices in Miami ; not ordinary offices either, and pays no more than $35.00 a month. Hundreds of offices are being rented at less than $35.00 a month and there are plenty of good in Miami available at a reasonable rental. The Long Beach Press Telegram, in which the letter appeared from which the following extracts are made must have known that some of the state ments in the letter were ridiculous. "Your readers may enjoy reading another letter from Florida. We motored down to Miami-Florida's Riviera! Passing through 'the heart of Florida.' Every vicinity is subdivided!_ T_housan_ds are here daily-and the crowd ts mcreastng each day: They can't accommodate those who are here now so no one can solve the question of housing them this Winter. "The dimate during the Summer is hot-terribly hot-and all who can, manage to get away for the Summer. And the water, too, is bad; in fact few drink anything but purified or filtered . And the mosquitos. They have them by the mtlhons! Yet the people are coming in by the thousands. "Two principal reasons are N? inheritance nor income tax. Say, should Cahforma pull that same stunt there'd be the greatest boom out there the world has ever experienced! "Offices here are reasonable, but in Miami they pay for the ordinary sized office all the way from $1,200 to $2,500 per month. And they are all taken too, believe me. Desk room can be had for $100 ot' $150 a month. "The only thing here in Miami reasonable is thf price of newspapers-but they could sell them for one cent and make millions, as they are all filled with ads. All papers sell for five cents each, daily a _nd Sunday. '"We shall make every city in Florida, organizing Smiling Clubs . The least we can add to this is that if the writers of this letter have been organizing clubs in Florida they are exceedingly ungrateful for the hospitality they doubtless have received, and the next best thing they can do would be to go back to their own state and organize a few "Tell the Truth" Clubs. The last harsh words from California presented in this issue come from the San Bernardino Telegram. If the editor of this newspaper will accept an invi tation to come to Florida and see for himself we will quickly undertake to show him the absolute error of his ideas insofar as Florida is concerned. "Florida cannot make any claim to industrial emi nence nor will Florida ever be able to do so. Its dis36 tance from fuel and from raw materials precludes the possibility that it can any prosperity upon industry. Factory smoke wtll ne:rer cloud Florida sky and the Florida commerctal pulse WU1 never feel the quickening impulse of monthly pay rolls based upon manufacturing. Florida can hope for no more commercial activity than it can wring from its lure as a great playground, and upon that foundation no dependable structure of financial wel fare can be reared." PROTECTION OF WILD LIFE. Provision for the protection of wild life is orie problem that Florida should take very seriously. :With so much real estate development going on, in a few short years unless something_ more is done, wild life in Florida will be a thing of the past. If the Federal or State Governments still have land available for this purpose, several big parcels of this should be set aside as bird and game sanctuaries. On this sub ject in a recent issue of the New York Mrs Minnie Moore Wilson, of Kissimmee, Flonda, who has long championed the cause of wild life in Florda. had the following to say in part: "Drainage operations in Florida are causing a huge destruction of bird life, according to a state ment yesterday by Mrs. Minnie Moore-Wilson, of Kissimmee, Fla., an authority on Southern bird life and on the Seminole Indians. She urged that a great area in the Everglades should be set aside immedi ately as a bird sanctuary. 'The drainage operations,' she said, 'are affect ing even the remote watered jungles, the home of exquisite bird life. The drying up of some areas and the lowering of water in others reduces the food supply of the aquatic birds. The food supply of the migratory species has already been cut to pieces in the North by drainage, and they arrive in Florida in a half-starved state, only to find starva tion conditions there also. "'The State of Florida owns 1,250,000 acres of land in the Florida Everglades country and could well afford, from an economic and humanitarian standpoint, to dedicate a portion of this great mys terious tropical jungle to the American nation. Florida has today millions of acres of fertile, un tenanted land, untilled and drained, awaiting the homeseeker. This fact makes the entrance into the tropical swamps unnecessary. It would be vastly expensive to enter them. "'There are no great national parks in the East. A 100,000-acre tract in the Everglades set aside a. a sanctuary for wild life would be a primeval forest appearing today almost exactly as it did when Col umbus set foot on the North American Continent This would be as much of an asset to all America as is the Yellowstone National Park, the Yosemitt or the California Redwoods at Santa Cruz. "'The areas most suitable for the location of a bird sanctuary are worthless tor agricultural pur poses. To attempt to cut up the Big Cypress Swamp, for example, would be like turning the Yosemite into an onion garden or Yellowstone Park into a factory town. We hope to have this part in charge of wardens who will see that the despoiler of wild life is not permitted to destroy the birds. I think the Seminole Indians would be admirably suited to (Continued on page 80)


Sanford's modern Colony type school SANFORD-the CITY SuBsTANTIAL A Little of the History and More of the Recent Civic Awakening of the Capital City of Seminole County S ANFORD, known as "The City Substantial," has recently begun a program ,pf municipal building that is in line with the dreams of its tllustrious founder, General Henry E. San ford, diplomat and minister to Belgium, where he assisted in forming the govern ment of the Congo Free State. According to the recollections of such long-time in habitants of Sanford as J. N. Whitner and A. Vaughn, General Sanford, who estab lished the city in 1870, had definite idea s of how he thought the city should be built. The essence of those visions was that San ford would be developed into a city of great civic beauty, into a city that would be delightful to the eye and in which it would be a pleasure to reside. In further ance of this deep-seated desire to see hi> project on Lake Monroe develop into one of Florida's beauty spots and wintering places, he gave liberally of his land providing for wide streets and setting aside other lands for parks wh e n such s hould be needed in the course of the city's progress. It is also recorded that General Sanford had a vision of the city's taking first rank with other of the Florida peninsula. It i s said that in searching for a loca tion he travelled extensively in Florida, from the northern limit s of the state southward to the Keys of Miami's shores, and then re turned to Lake Monroe, captivated with the climate of that region and believing strongly in its peculiar and strategic position. "Sanford lies at the mouth of New York Harbor," the General is credited with having said and will one day b<' the greatest city of interior Flor ida, as its soil, its health and it < climate justify me in believing resources for pleasure resorts and for business are unlimited. The city fathers of Sanford have re cently started out to justify anew the faith that General Sanford, as founder, had in the city. The questions, "What is San ford? What are her potentialities? What are her possibilities? What are the things inherent in the soil By A. W. RoE Photos by Woodward and in her situation that prompted th e General to ma k e the for e going prophetic s tatement and that justify her present peo ple in putting forth rather stupendous ef forts to 'tell the world' of what Sanford has?" are question that readily come to the reader. They can b es t be an s wered by beginning first with a little his tory Pro bably no city in Florida, St. Augu s tin e e x cepted has a m o re colorful his torical background than has Sanford. Pre vious to 1870; the e arli e r history of that region where Sanford was to be is the history of Seminole County since the date of the military occupation of the state in 1836. Across the pages of this record appear the blood-thirsty Creeks and the cunning Seminoles contesting bitterly the First National Bank building -progress of the white man into the in land strongholds of their country Such brave leaders as Colonel Fanning, Major Mellon and General Zachary Taylor, later president of the United States, also appear as the torchbearers of a new civilization pushing gradually southward from and planting a line of forts from that place to the present city of Tampa. Fort Monroe, situated on Lake Monroe and within the present city limits of the city, staked out by General Sanford in 1870, was an important link in this chain that restrained the red skins in their efforts to break the cordon that was gradually drawn across their old hunting grounds. After displaying unusual courage, Major Mellon was honored by the name of the fort being changed to his name, and Fort Mellon it was when General San ford began to develop the townsite of Sanford in 1870. 1 l 1 F 0 R T MEL L 0 N may be called the starting of civil ization in the Sanford section, according to John L. McWhor ter, well-informed writer on Florida subjects "It was located on the bank of the Lake just at the end of what is now Mellonville A venue in Sanford. "After the Civil War, Mellonvilli:!' became the natural point for the distribution as well as for re ceiving the supr,lies arms and am munitions needed by all whites in South Florida. Mail and supplies came up the river from Jackson ville and the mail was distributed and sent by the primitive methods of conveyance, mostly foot, either white man or Indian guide, to all settlements in the p e ninsular The fort was removed in 1866 but Mellonville continued to and prosper. To this time no atten tion had been paid to growing oranges, although wild ones were common in the hammocks, and there was no gardening save a patch here and there in the cleared thickets of palmettos and vines to furnish a little maize, a few pota toes, :and some other such easily grown vegetables. 37


Sanford went over the top and raised $100,000 for its Chamber of Commerce. "Some time prior to 1865 General Harry S. Sanford had purchased from General J. E. Finnegan, of the C. S. A., his holdings in the Valdez (Spanish land) grant, some thirteen to fifteen thousand acres, lying between the present Sanford Avenue and Wekiva Springs, and south to the present Longwood station, or there abouts. General Sanford had been the United States Minister to Belgium during the Civil War, and having grown used to seeing Belgian hustle and thrift, could not be satisfied with the slow, indolent, negro labor that he had clearing his 'plantation.' So he went back to Europe and brought over a hundred men. He cleared large areas and planted it to oranges. He built a house at 'the intersection of the present Commercial Street and Palmetto Avenue, this being the first house erected within the limits of the city of Sanford as it stands today. He laid out a town with avenues and fourtem-foot alleys, built a commissary and wharf and opened a road four miles into the back country. ANOTHER thing that the General did, according to Mr. Vabtghn, tax collector of Seminole County at the present time and one of the old-timers of Sanford, was to restrict the negro population to certain quarters so that they could not reside in the areas set apart for the whites. City planning was not so advanced a sci!nce in his day as it now is, but the General, like William Penn, seems to have exercised remarkable talents in that field. The coming of the railroad to Sanford was a great event. Mr. F. P. Forster, president of the First National Bank, has on the walls of his office a highly prized panoramic view, showing Sanford as it was in 1884, the year that the railroad was extended to Kissimmee. This painting shows the railroad pier, running down into the lake, two other steamboat piers and the lake front, behind which the town appears in regular squares, separated by wide streets. The railroad has been a nar row gauge affair, and was used first to transport passengers and freight from the boat landing in Sanford to Orlando, a few 38 miles to the south of Sanford. The first shovel of dirt, turned in the construction of the road, had been moved by President U. S. Grant when on his remarkable tour of the world in 1880. The shovel he used has been bronzed and is still preserved. When the road was widened and extended to Tampa in 1886, President J. E. Ingraham took all the merchants and prominent citizens of every town along the line on a free trip to Tampa. This was a gala event, according to Mr. Vaughn, who says that it was the first' occasion many of the people had ever had to be aboard the cars. The old railroad of that day has been extended and improved until it forms the Atlantic Coast Line of to-day, connecting Tampa and Jacksonville. The railroad and the river steamers give Sanford ready com munication and adequate transportation facilities with Jacksonville, at the north ern end of the state, while the railroad links the city with many inland towns from Orlando to Tampa. Preferential freight rates also obtain. The city is well served, too, by a network of highways that converge at Sanford. radiating to many inland and coastal points. From a scenic point of view, Sanford's location is enviable. Just in front of the city, the St. Johns river, appropriately called the Nile of American waters, widens into Lake Monroe, a noble sheet of water, some five miles wide and abont seven long. Sanford is at the head of navigation on the St. Johns and is reached daily by steamers from Jacksonville. The St. Johns is one of the few rivers in the world that flows due north, and tbe entire distance of 198 miles between Jackson ville am! Sanford contains mile after mile of beautiful, sub-tropical scenery. After leaving Jacksonville, the boat makes stops at Green Cove Springs, Palatka, Deland and Enterprise the latter being just across the lake from Sanford. During the orange shipping season stops are made at other points along the river, allowing passengers the opportunity for brief visits ashore while oranges and freight are being placed aboard. The numerous windings in the river dis close at every turn entrancing views. Past land-locked coves, where dreamy streams mingle their waters with, the broad river, the way leads onward from the broad waters of the upper river through narrow passes where the forest growth takes on a more equatorial appearance, until after a voyage of about twenty hours, the steamer glids on to the broad bosom of Lake Mon roe and enters the haven of Sanford, where it docks until the return trip is made. CELERY, literally miles and miles of it, surrounds Sanford during the grow ing season. During summer the tented seed beds add a picturesque touch to the country side, and from October on the farm s are literally fields of green tops, the cel ery forming a carpet as far as the eye can see. Celery is the basic crop of San ford's industrial life. The success of the industry accounts in large measure for the permanent aspect of all the phases of life in the city and adjacent couritry. Farm homes about Sanford are pictures of the best in city life anywhere, being fitted out with all modern conveniences. Many of the country roads have been beautified with borders of hibiscus and other orna mental shrubs that give a park-like effect to the surroundings. The writer is not fond of superlatives, but Sanford is, with. out doubt, one of the most intensively de veloped agricultural sections in the state of Florida or in any state for that matter, and the cause of such intensive develop ment is the growth and success of the celery industry. Other crops are grown, as lettuce, escarole, bell peppers, strawberries and Indian corn; but celery is the crop upon which the agricultural life of the section deperids largely for its maintenance. The first celery was shipped by B F. Whitner, E. S. Harrold. and J. N. Whitner. In 1892, P. R. Philips brought to Sanford from Kalamazoo, Mich, long fa mous for fine celery production, plants for use in the Sanford section. The im ported stock thrived under Florida con ditions, and in. 1899 the first car load of celery rolled out of Sanford. The celerv shipments in 1924 amounted to over 7,000 cars. some idea of the magnitude of such a yearly shipment may be gained by imagining this number of cars placed end


to end in one long train. The train would stretch out to 100 miles in length, and would extend from Sanford nearly to Tampa or if placed directly across the Florida peninsula the locomotive of the train would be in the Atlantic ocean and the caboose in the G of Mexico. Since the sending forth of the first car load of celery, farm after farm has been tiled and prepared for sub-irrigation, sub drainage and sub-aeration Artesian wells, seemingly of perpetual flow, are now as common as flowers in the city gardens, and three thou s and acres of this intensively farmed trucking land is annually being made to produce two, three, and even four, money crops of wanted winter and early spring vegetables. Even seven crops can be grown during the course of a year, but most farmers content themselves with three, the usual rotation being celery first, then bell peppers or some other truck crop, followed by corn. DURING a recent crop year, the record of car load shipments of vegetables from Sanford totaled 6 299 cars, consisting of 4,812 cars of celery, 670 cars of let tuce, 498 cars of bell peppers and 319 cars of mixed vegetables This enormous vol ume of agricultural production i s made possible by the application of a system of sub-irrigation, sub-aeration and sub-drain age. Very few sections of the United States have the fundamental essentials for the successful operation of this system, it is said. These essentials are six in number, and, according to Florida State Bulletin Number 5, are as follows: "No. 1-An abundance of water is neces sary. This is supplied by artesian wells obtained by driving iron pipes down into the artesian stratum, and allowing the water to rise in the pipe to a height some what above the surface of the ground. The water can also be brought to the surface with iorce pumps where it rises to within easy reach of the surface. No. 2-A subsoil, or floor, composed of clay, marl or hardpan located at a depth of three to five feet below the surface to hold the water and prevent its escape downward. "No. 3-A foot or more of coarse sand on top of the subsoil or bottom of the ir rigated depth that will absorb and dis tribute evenly the water to be used in creating the artificial water table. No 4--A top soil of sandy loam neither too nor too compact which will convey the water freely by capillary attraction No. 5-Land that admits perfect drain age. It should have a fall of about one inch to 100 feet. No. 6-Land that is level, without de pressions or raised places." Sanford has all six of these essentials. Experts from the Department of Agricul ture at Washington who have investigated the Sanford system of sub-irrigation, have pronounced it to be a most effective sys tem to apply moisture to plant growth. Practically every acre at Sanford is tiled. Water is secured at a depth of one hun dred and sixty feet Marketing is often the big bugaboo to the successful handling of specialty crops. The marketing problem has been most sr.t isfactorily worked out at Sanford. The Sanford Farmers' Exchange, the Sanford Truck Growers' Association, and the Florida Vegetable Corporation have demon strated to the growers the benefits to bl! derived from co-operative marketing. Sanford claims the world's largest orig inal icing station, from which the re frigerator cars are iced before beginning their journey to the terminal markets of the country. This icing station or plat form accommodates fift y -two cars, and during the height of the shipping season, A Spanish type c hurch is one of Sanford's the process of icing and loading the cars goes on at all times of the day and night. Five tons of ice for the initial refrigeration of each car is required. Re frigeration of shipments during a recent season took 81,975 tons or 63,950,000 pounds of ice. During that season the peak of shipping was reached in March, when 451 cars 97 of lettuce and 364 of celery, were iced and shipped in one week. The economic success and independence of Sanford, founded as it is upon agricul ture, seems as enduring as the beautiful river upon whose borders the city is situ ated. Since 1899, when the first car load of celery was sent out, the community has never known a crop failure. 'While the backbone of the agricultural life of the community is the celery industry, there are many other specialty crops grown. Al though somewhat of a gamble on account of missing fire some when the early winter cold does not kill off the plantings in Virginia and New Jersey, let tuce is another of the salad vegetables grown widely about Sanford. Celery is the best repeater, however, money coming in from it in a golden stream every year J T is doubtless true that General Sanford in his dreams of Sanford never pictured the countryside as being carpeted with green celery farms. In his time orange groves lent their picturesque touch to the surrounding territory, the General himself developing at Belair an exten sive grove of his own. Persistence has long manifested itself in the character and actions of Sanford s intelligent citizen ship, and when the freeze of 1895 wiped out the groves of north and central Florida in a single night, far-visioned men, such as the Whitners, Harrold and Philip, and other men of that time saw in the celery industry something to take the plac e of and even surpass the citrus indus-39


be expended for a bulkhead that will add sufficient new ground to the lake shore for a wide boulevard that will give San ford a lake portal of unusual attractive ness and beauty. Seminole Drive will be extended along the bulkhead so that motor ists may have a better opportunity of en joying the scenery and fine breezes of Lake Monroe. Within two blocks of the municipal pier the visitor finds himself within the heart of Sanford's business section. Here on the corners of First Street and the intersecting thoroughfares, he finds good reasons for Sanford's being called "The City Substantial." Permanence and at tractive outlines characterize the hotels and busi.ness establishments. Looking down First Street, the visitor can see a mile in the distance on the lake shore the new tourist hotel, rapidly being rushed to completion for the formal opening, January 1, 1926. Containing more than 150 rooms and costing $500,000, this hotel is destined to bring back to Sanford some of the glory of social life that was com mon when the old Sanford House used to be a winter gathering place of the elite The Public Library is attractive building. First Street is being extended to pass directly to the new hotel, which, accord ing to many, will be the center of San ford's new business section. Already, pala tial homes, many in the new Spanish Moresque type, have sprung up within the vicinity of the hotel. That end of the city is rapidly taking on the air of an important sub-division. The newer homes with their foreign appearance contrast sharply with the quaint charm of the cottages and two-story homes, seen so generally on the well-shaded streets of the o lder residential parts of Sanford. try. The orange groves have never been replanted about Sanford in any exten sive way, although tl;lere seems to be no real reason to fear a repetition of the disaster of 1895, for there are fine groves nearb y and even considerably north of the city. The eyes of the leaders of '95 were fixed upon a new enterprise that has brought more wealth to the city according the acreage planted than the most pro ductive orange acreage is capahle of giv ing. It is recorded, though, that General San ford pictured Sanford as developing into a city of great beauty, and that it has done. Until recently, it grew rather aim as towns will do when left to theipselves, the pride of property owr.ers in their own holdings pleasing to the eye being the main springs that gave the city a distincti:ve individuality. Some times cities, like individuals, become so well to-do, so complacent and so contented that they go to sleep. Such a thng happened to Sanford during the time that it made its most n otab le advance in agriculture. But Sanford is awake now, awake to the opportunities that it has long neg lected. The city is rapidly being trans figured and beautified so that it will be eagerly sought by persons seeking rest, relaxation and amusements as it formerly was when tourists in steady streams passed from the river steam boats into the town every winter. The river trip, starting at Jacksonville, over the pcituresque St. Johns, a river that because of its sub tropical beauty and slow, meandering waters, has been called the American Nile, allured many people in former years, some of whom still continue to return for the entrancing voyage of twenty hours. THE portals of Sanford, both railway station and lake front, have come in for first attention in the new scheme of city improvement. The station grounds have already been landscaped with an array of semi-tropical plants and a carpet of grass that presents attractive pictures to thr eye. 40 Big developments are under way on the lake front. The first unit of a new yacht basin has already been completed. A drive been built out into the lake, wide enough and long enough to permit motorists to ride out and get an eyeful of the lake and its magnificent shore lines. Lake Shore Park is being entirely made over. Fine municipal buildings are taking their places in the park. Already located there are the Seminole County Courthouse, the new Masonic Temple and the first units of the municipal buildings. The new city hall, just completed in attractive Span ish architecture, adds a pleasant foreign atmosphere. Many thousand dolars will SANFORD believes in itself, so strongly that its recent acquirements give it a list of public utilities consisting of the country club, the city water and gas plants an athletic field where one of the major leagues trained last winter, a library, and even a municipal cemetery. Sanford has beautiful churches, fine schools, and 37 miles of paved streets of sheet asphalt. W omens Club Building.


12 miles of which were completed last year at a cost of $600,000 Yet the tax rate is reasonable because property in San ford is well improved and valuable. The awakening of Sanford began four years ago with the re-organization of the old board of trade into the Sanford Chamber of Commerce With R. W. Pear man, Jr. at the helm, the Chamber has beLn active in bringing to the city all of the improvements just described and it has worked for the enrichment of San ford in many other economic, civic and social ways that cannot be detailed here. In conjunction with the City Planning Commission the Chamber has labored to take the old Sanford and transform it into a city of great beauty, permanence and comfort. Nothing is being done in a cheap papier-mache manner. Sanford is building leisurely and permanently and therefore avoiding the mistakes of cities that allow their enthusia s m for new things to run away with good judgment. Will Sanford yet justify the faith of her illustrious founder and become one of the greatest inland cities of Florida? Time only can give the complete answer. Cer tain advantages of Sanford make its future pregnant with rich possibilities. Blessed with a fine climate, a rich soil upon which is built already a superstructure of lucra tive specialty crops, and a river location that makes the city enviable for both trade and pleasure purposes, what does Sanford lack? The answer is that she lacks nothin g save intelligent publicity. Even that she i s getting, for her population of 8 ,000 people collected a fund of $105,000 in the short limit of four days recently and turned it over to the Chamber of Commerce t ? be used in letting the world know what Sanford has. Such enthu s iasm and such faith will go far towards making General Sanford's dreams come true. Other Towns in Seminole County OVIEDO is the s econd city of Seminole County in size and importance, situated on the south shore of Lake Jessup in the center of an exceedingly rich fruit and vegetable section The Seaboard and the Atlantic Coast Line railroads give Oviedo good shipping' facilities Good schools, a bank, lumber mills, many fruit packing houses and other industries beside the farming industry help to make the com munity prosperous GENEVA is situated in the northeastern (lart of Seminole County among the beau t iful inland lakes and near the broad ex-Sporty wtJter hazard number 3 hole Sanfo rd Golf Club panse of water known as Lake Harney. Geneva offers much to the tourist and the homeseeker who would raise citrus iruits and general farm products. Geneva is on the East Coast Railway and has several large packing houses for citrus fruits. A good brick road connects Geneva with Sanford and it is also on the Ft. Mims Titusville branch of the Dixie Highway. LONGWOOD is situated about twel ve miles southwest of Sanford, connectep with brick and on the main line of the Atlantic Coa st Line Railroad. The Long wood secti o n is noted for citrus fruits and general farming ALTAMONTE is s o uth of Longwood on the Sanford and Orlando brick road and about eighteen miles from Sanford, nes tling amid the pines and beautiful clear water lakes. Altamonte is also one of the citrus-fruit sections of the county and the fine homes are surrounded by fruit trees and ornamentals. The Hotel Alta monte is one of the famous re s orts of the State. Altamonte is on the main line of the Atlantic Coast Line Railroad. CHULUOTA, of Indian name and beautiful to look upon, is becoming famous as the resort for tourists and h o mes e ekers On the Eas t Coast Railway, Chuluota was one of the old e st towns in the county but a few years ago it was placed upon the map in large letters by the land depart ment of the East Coast Railway a new fine fireproof hotel was built, new store quildings erected and many changes made that brought new people in to build homes and s pend the winters in one of the beauty sp o ts of Seminole County. General farm ing and citrus fruit and stock raising are the chi e f as s et s of this section. LAKE MONROE is a thriving com munity s ituat e d ab o ut five miles west from Sanford on th e main line of the Atlantic Coast Line Railroad, and in the flowing well di s trict that sp_ells prosperity for growers of winter vegetables. Monroe is an important shipping point in the county, surrounded by vegetable farms. The Citizens are prosperous farmers, many from other State s attracted here by the fine climat e and chances to make good in the winter veg etable business. LAKE MARY is situated on the fine sheet of clear water of the same name in the heart o f the high pine lands about five miles fr o m Sanford on the Atlantic Coast Line Railroad and connected with the county seat by good roads. Lake Mary is in the citrus section and has many fine orange groves and fine homes. PAOLA is one of the most healthful locations, surrounded by lakes, orange groves and farms in th e midst of winter homes of peo ple who love the great out doors of Florida's climate Ab o ut six from Sanford on the Atlantic Coast Line Railroad. Grandstand at Municipal Athletic Park. FOREST CITY derives its name from th e statel y moss-fringed oaks that abound in this beautiful part of S e minole County and is beco ming famous f o r orange groves fine farms, st o ckraising etc. On the Tril by branch of the Atlantic Coast Line Railroad, and having good roads con necting with the brick road at Altamonte Forest City appeals t o winter visitor and investor alike Near the famous W ekiwa a nd Palm and a beautiful rolling c ourtry. 41


Two late photographs of Gilda Gray in costume. Taken just before she left on her European tour. ''BACK to DEAR OLD FLORIDA'' for GILDA GRAY Famous Dancer Returns from European Tour By SHELTON s. MATLACK Photos by George Cum1ingham and H. Armstrong Roberts ANOTHER notable who came to Florida for a brief visit-a pro fessional one at that-has de cided to return and cast her lot permanently with the Orange Blos som state. She is Gilda Gray, who spent most of last winter entertaining thousands of people at the Hollywood Golf and Country Club. This time she will come as a movie queen under a five-year contract with the Famous Players Film Co. and will begin the production in Miami in the late fall 42 of "Aloma of the South Seas," as soon as she returns from the European jaunt, for which she left New York during the Summer. As nearly everyone old enough to read A.B.C. knows, Miss Gray is a dancer of international reputation, and she has with her most of the time a well-trained troupe of young beauties who dance almost as well-but not quite-as does Miss Gray herself. When Gilda topped la st season with a thri!Jing week at the Fleetwood Hotel, Miami Beach, and the story of how she captivated Miami and its thousands of visitors was broadcast from Commodore J. Perry Stoltz 's wireless station, WMBF, there were all kinds of predictions that Miss Gray would return, and it now de velops that these predictions were correct. Miss Gray owns a wonderful little home in Biscayne Park, Miami. This de lightful place is sufficient magnet to draw her baclc, but in order to fulfil the popular impression, it is necessary to state that it is an actual fact that Miss Gray got


Gilda alo11e with the sad sea waves that laugh over the sands at Miami Florida sand in her shoes at Hollywood Beach and that she has mvested some what in Miami real estate. So !lliss Gray is coming back early in the fall and will rem ain until late in the spring of 1926. Figura tivel y speak ing, Miami and her tounst visitors expec t to see more of Miss Gray than any o ne els ewh e re has ever s een of her, but in making this remark it is well to explain that what is meant is that Miss Gray will b e here c o nstantly during the next few months rubbing elbows with other Miami res ident s who hail from fifty states and t e rritori e s and a number of foreign countries Miss Gray's pre text to return to Flori d a as soon as pos sible is a five year contract with the Famous Play ers Film Co. whi c h i s understood t o be seriously considering keeping at least one produ ctio n unit con st antl y in Florida. Certain c o nditions along the Pacific Coast having m a de the producers a little unea s y about continuing to produce their pictures there, many people now ex pect a considerable exodus from California to motion picture producing centers in the Peninsular State, and as a result Florida will have a year-round film colony or per haps a number of them with well-equipped and ample studios. Acting along this line, Lewis ]. Selznick has alrearly announced that he will establish a film city wilh all that goes with it within a short dis tance of Miami. and that his company is prepared to spend all the money neces sary, upon the assura nce of safe ty from further seismic di s turbances. Mi s s Gray is to be starred by Famous Players and arrange ment s are now bein g made in New York to obtain the b e st availabl e talent to app ear with her so that in all possibility the company w hich will be sent by that concern will be of the highe s t calibre. Mi s s Gray i s un de r stood to be taking an active part in ch o o s ing those whom she wishes to app ear with her hus assur :ng a harm o nious and w e ll balanced organi z ation that can be count e d on to furnish the best productions known t o th e cinema. It is p)'esumed that in many of tn e pictures t o b e filmed by this unit, Mis s Gra y "Yill t a ke advantage of her own inimitable talents to introduce p l easing bits of dan c ing that will liven the pr o ductions The s ugge s tion has been made that s o m e of th e se pictur e s ma y approach in treatment the series of popular storie s in whi c h Ma e Murray has b een appearing f o r s everal years, but will in no sense be an imitation of any of them. Although the contract with Famous Players was signed very recently, Miss Gray has already made it known to her directors that she looks upon Florida as the most logical location for making mov ing picture3 and that the scenery, climate and other essentials are the best to be found anywhere, particularly during the winter season when outdoor shots can be made with no interruption whatever from the weather. Miss Gray has outlined to Famous Players a story with a tropical background which she insists must be used for one of her productions, and which she declares must be filmed in .Miami be cause in the Magic City she has noticed just the bits of scenery necessary to make it realistic to audiences. The abundance of nature and the skill of man have united in Miami, she believes, to achieve unique and distinctive surroundings, which will transform any photodrama from the rank of a mere "movie" and will make it a work of art. With these plans for intensive activity as a moving picture actress in the offing, the belief is that Miss Gray will spend the entire winter, autumn and spring in Miami and at other Florida points of interest which may be called for in the scripts. This is just what Miss Gray desires most of all. She is perhaps, somewhat tired and bored by her tour of the United States the prese nt summer during which she has app e ared in most of the impor tant picture h o uses of the country with her unusual d a ncing act. Durit1gfifteen we e ks s he played to more than $500 000 and as her share re ceived $100.000 which all admit is n o t at all bad for the dull, hot sum mer in the north, with in many places at a And it is the record of a girl who beg-an to dance eight years ago in a Mil waukee r:1haret fnr $6 per week It is hardly necessary in this article to (Center) Gilda Gray as she will appear he:, forthcomin_g Miami production Aloma of the South Seas." G ilda Gray's Dancing Girls practice a unique cross word Pt,z zle stunt of Hollywood Beach. 43


An informal moment-Gilda after family sewing. go into details of how Miss Gray ro s e from absolute obscurity by gradual degree s through sheer merit and hard work, until her dances are now in general demand both in the United States and Europe. Cleverness, ability and originality, to gether with unfaltering faith in herself and determination to make good, won over long odds and numerous obstacles, until to day her name is known in all parts of the civilized world. Her earnings as head of the company of dancers, with which she visited Miami last winter, and with which she had previously appeared at the lead ing theaters of the country, have not been announced, but are known to have been large, indeed. Definite word has been given out, however, that her contract with Fa mous Players calls for $6,000 per week and a percentage. Having appeared to packed houses all summer, traveled a great deal and found the heat unbearable in a great many places Miss Gray is anxious to get back to Flor ida, where there is always comfort in midsummer, and where the climate during the entire 12 months of the year is as near perfect as can be found on the face of the earth. No prostrations in summer; no snowbanks in winter I That is the song which echoes through Miss Gray's heart as she contemplates coming back to the land of sunshine and flowers. Cool sum mers and warm winters, while they appeal to everybody, are particularly pleasing to Miss Gray, because of her love of the outdoor life. Whenever she is not actually engaged in giving a performance, you will find her at the seashore or enjoying some other form of sport. As she is intensely fond of the water, Florida's distinction of 44 Gilda standing in the doorway of her Miami home. Gray with Mr. and Mrs. Bernard Gimbel of Philadelphia. b e ing the only state in the country where bathing Is delightful every day in the year has a tremendous appeal to her. Letters from friends in New York indi cate that Miss Gray will return at an early date. She probably will rest from her arduous tour before beginning active work in moving pictures, and it is expected that she will come to Miami to relax and enjoy a little quiet home life, which she dearly loves, with her husband and busi ness manager, Gil Boag, at their Miami residence. If she doesn't start for Florida pretty soon, some of her friends in Miami urge, she may have to make the trip by airplane, judging by the fact that all trains coming to Florida are crowded and all highways congc:;ted with automobiles Miss Gray, who has been busy during her spare moments all summer in telling everybody about Florida and about Miami in particular, is expected to inform the real estate board and other boosters just how many personsshe was able to con vert into coming this way. It is not yet known whether Miss Gray will be met at the railway station by a brass band or whether she will slip into the city without previous announcement, but everybody is interested in her return and in the fact that she will make Miami her permanent home. When she goes to the studio for the first scenes of her new picture of the tropics it is more than likely she will be followed by a hord e of ad miring schoolgirls, who will trip along after her in the desperate hope of getting past the doorkeeper. If' the latter's heart melts a little, perhaps he will let them ap proach near enough to get a few glimpses (Continued on page 92)


Raymond M. Champ is a young man who believes in' making his dreams come true PICTURE a garden in which grow a million gladiolas and a million and a half lilies. A sight to charm the eye of every flower fancier or gardener. Is there any one who loves the cul ture of flowers who would not in such a garden have realized his fondest dreams? There is such a garden. It is the Florida Flower Farm, near St. Petersburg, and the fortunate owner is Raymond M. Champ, of Detroit, and Wall Lake, Michigan,-and Florida. Even the ownership of a lovely estate in the Michigan lake region did not satisfy the agricultural longings of Champ, and when illness inspired a trip to Florida, he saw there the opportunity to accomplish at last his dream of a garden of millions of flowers A GARDEN of Two MILLION FLOWERS Such Is the Florida Flower Farm Owned by Raymond Champ By P. C. HuNT l{aymond Champ resolved not to be a second Burbank but to add greater useful ness to the discoveries of such men as Burbank by adapting to other climates and states the products of their genius that they might grow elsewhere than the conditions of their discovery, a fact which had limited the usefulness of many otherwise valuable plants. Not only did Champ set out to establish Florida's finest flower garden but he also noted that in very few of Florida was the soil adapted to market gardening without extensive fertilization, though the climate approx_imates that of Italy, where market gardenmg reaches the highest per centages of yield. He would solve this problem. The fault, he knew, was not in the soil, but in the METHOD of growing. Experimenta tion along the right lines would (and did) make Florida a market garden state. But the story starts five years ago, when Champ purchased fourteen acres of land a few miles from St. Petersburg. It was jungle land, as are millions of acres in Florida that will some day be productive. Here is a field of over a million gladiolas The land was cleared at an expense of a hund:ed. dol.lars an The first problem 1rngahon, and 1t was solved by dig !Smg a fo

the capital available to operate this wonder garden, a flower farm of such magnitude was too productive to be merely a toy, and before long the channels of trade absorbed every bulb and plant that could b e spared. But trade was not the incentive, and no sooner was the gladiola field developed to approximately its ultimate status of a mil lion bulbs than the mind of Raymond Champ turned to the culture of lilies Hundreds of thousands of lilies are annually imported from Formosa and Ber muda to the United States. It is probably no exaggeration to say that millions are imported. Yet, to Champ's mind Florida offers just as safe a haven for lily growing as either of those semi-tropical locali ties. The hope became a reality, and last year duringthe winter of 1924-5, the Florida Flower Farm raised 30,000 lilies and has a million and a half younger bulbs under cultivation to mature in varying periods of the next three years. NOW a word for this m:m. He is tall, and broad-shollldered, and don't forget that he is YOUNG, hardly in his thirties, to judge from appearance. Graduating from the univer s ity, this soldier of progress be came a bus iness man, specializing in the Michigan real estate field. Soon he turned to the establishment of two hotels and an amusement park at Wall Beach, Michigan. Ambition and a definite purpose made him succeed. He impress e s you as having the -consciousness of the value of a dollar that -comes from having earned his dollars b y hard work and keen thinking. He is not a millionaire, but is rated a wealthy man ln s umm er, no doubt, he works in his Michigan establishments We do not know for we have not met him in summer. but we DO know that in Florida, for six months each year, he PLAYS, for his l abor of l ove for his flowers makes his work a joy. Champ is distinctly not an office man, though he knows office detail. He i s happiest in the field, working with his flowers. A typical descriptive point is that Champ owns an expensive, high powered motor ca r in which he makes his annual trip to Florida, but during his sea son of work there, the car of expensive make sits idle in the garage, while Champ pilots a more democratic and smaller vehicle of le sser appearance, but better suited to his work. Visit the Florida Flower Farm with us. Rather diffidently you ask if you may in-A compl ete system of over-h ead inigation 46 spect the farm, for you realize that such requests may have been so numerous as to have wearied Champ of visitors, b e ing located as it is on the main highway. Not a bit of it. Champ is delighted, and for the moment abandons his work, while the light of pure pleasure brightens his eyes and his checks glow with enthusiasm as he initiates another into the mysteries of his paradise of flowers. First we enter the place of his first Florida love, the gladiola. There is a long vista of waving green plant s in orderly rows. Champ tries to conceal his pride as he remarks that there are a million glad iotas in this one bed. "What are the varieties?" you ask. Ah, they are too many to note in this brief story, nor could the layman who writes re c all them. Sufficient that there are enough to arouse the envy of any bulb fancier. Returning to material things, Champ relates the care with which growth is fostered .and bids you note that on his e?tire farm, not a single weed survives "How did you become so proficient in the growing of flowers," is a question asked as the tour proceeds. The answer was a story of s c i e n t i fi c study .and practical application extending over a period of ten or more years, t o g e t h e r with the natural grower's gift that some people seem to possess. During his experimentation with the gladiola, Raymond M. Champ became such an authority that his published boqk, "Glad iotas for Profit," has become a s t a n d a r d work. You come to a bed of iris, and Champ remarks that it is commonly thought that iris cannot be shipped. That is ordinary iris, which though sometimes beautiful, is not hardy. This iris, he explains, is Spanish Iris and can be shipped anywhere. Heretofore it had been raised in California, but not in Florida. Beds of asters, dahlias and many other plants are passed. Where a few short years ago the poinsettia leaves and a few other tropical plants were the only flashes of color to strike the eye in Florida, now, through the efforts of such experimental growers as Champ, nearly all of the more common varieties of northern flowers are adapted to Florida grow th. Champ is pioneering. Wheat is an example of that. A recent article by a nationally known authority states that "with the exception of the northern grains, practically all products of agriculture may be raised in Florida." And now comes Champ with Florida Wheat. It is Burbank The beauties the flower evident I assures plenty of water for rapid growth


A field of ten thousand young lilies wheat, carefully with until now Champ in two months raises a splP.n did wheat crop without fertilizer. shafts are sturdy and the heads splendid It has been said that the "eyes of the world are on Florida." At least the eyes of a great part of the United States are on Florida ''"atching its remarkable develop ment of the past few seasons,-this state as large as the states of New York and Rhode Island together, which has sud

I r l Robbing Some AN air of mystery and suspense pervaded the corridors, staterooms and decks of Uncle Tom's cabin cruiser on the river Styx. The many celebrities aboard conversed in low, curious tones. Uncle Tom himself went about his duties with one hand in pocket, and all knew that hand clutched tightly a rabbit's foot. "Does it belong to the White Rabbit?" anxiously queried Alice as she and the Red Knight came across the old darky captain on the deck. "No, ma'am I" answered Uncle Tom promptly. "You alls knows I wouldn't hurt yo' frien', de White Rabbit. This 'un came from Brer Rabbit as like Uncle Remus give it to me back in Georgy." "Oh I" said Alice understand ingly. "But why is everyone so quiet and secretive, sort of?" "Well," explained Uncle Tom, "las' night we took on a new passenger. A kind of salesman, I think he is, and de folks is 'fraid he'll corner dem and argufy some-which dey am willin' to do everything else but." CRUSOE "Yes," said Alice, not understanding a bit "And what is this man's name?" "Crusoe," replied Uncle Tom, "Robinson Crusoe." "Not the one who was cast away on the island?" questioned sweet Alice eagerly. "Polumtively," grinned Uncle Tom. "Tha's right, Missy." "Robinson Crusoe is on this boat I" breathed the excited Alice ecstatically. "And when is he coming up on deck?" "In two shakes of a ram's tail-1 mean, goat's tail, as it's Mister Crusoe," said Uncle Tom. "He's going to give us all a free dinner and lecture, and sayin' we ain't obligated none a-tall to buy." "Well," said Alice, "I don't know what he's selling unless it's autographed copies on his book, but I'll certainly buy one of them if the Red Knight will loan me the money. And I'll hear him speak, anyway." All the passengers gathered to hear the renewed adventurer Robinson Cr1,1soe, an hour later. After a lunch, composed of thin ham sandwich, a stale cup-cake and a mug of unhealthy looking coffee to each individual, Mister Crusoe, a sturdy mid. dle-aged man clad in jaunty golf-knickers, sport shoes and silk shirt, arose to his feet ar.d cleared his throat. Immediately an expectant and thrilling silence came. "Ladies and gentlemen," he said, smi ling affably about him. ''it gives me haroldlloyd-1 mean unalloyed-pleasure to talk t o such a brilliant assembly. I am going to limit myself to a ten minute speech, and this speech is to be the story of my remark able life." As Robinson Crusoe benignantly paused, Alice timidly spoke up. But, Mister Crusoe," she said, "we have already read that. Mister DeFoe told us it in the book about you on the island. Can't you think up something new?" Robinson Crusoe gazed sadly, reproach fully, at the blushing Alice. "Young lady," he said, "I see. that you,.. "tmd now, ladies and' geff,tlemen, I am here before you to extetlli' the offer of a lifetime-"


/ Being Another Satiricall y Nonsensical Story About t h e A dve ntures of A li c e Aboar d Uncl e Tom' s Cabin Cr u i ser in th e W o n de rland of Flo r ida too, labor under a great misapprehension regarding me and my life. Mister DeFoe m ea nt well but he did me an injury The entire world, for lo these many years has bee n indirectly robbing some Crusoe and that Crusoe is I-of deeds and under takings that I never had the opportunity to speak of. And, further, I want absolu tion of those first adventures; I am here before you all now to vindicat e m y self." "Yes Yes I" impatiently Julius Caesar interrupted. "But to the story, Mister Crusoe. Your prelude is irrelevant." The famous adventurer bent a scorn ful eye upon the bold Roman; then he began to speak. "Some years ago when I was on a cruise around the world aboard a vessel managed by Cooks Tours, which all of you know is directed by Joe Cook, the noted comedian, I happened one midsum mer's night in the midst of a dream and the Gulf Stream to slip and fall overboard. "For several days, ladies and gentlemen, I battled bravely with the permanent waves-yes, more permanent than marcel waves-and also I had many fights with evil denizens that rocked and socked me in the craddle of the deep and likewise in the stomach and contrariwise-meaning certain rear sections of the cephalath o rax. "But finally, despite my most valiant efforts, I succumbed to weakness and drifted into unconsciousness and also an island, as I found out later. "When I awoke I was on the warm, white sands of this tropical land that, I realized with the snap judgment of a baseball umpire was but a few National Leagues-! mean nautical leagues-off the beautiful coast of Florida." AT this point in his narrative the speaker was interrupted by spontaneous ap plause from the audience. "Hear I Hear!" bravo'd Paul Revere enthusiastically; and "Here Here I" cried Ponce de Leon, the first Floridian, and he fell softly in hom e sick fashion to blubbering in his battle scarred tunic Smiling pleasedly, Robinson Crusoe continued his verbal dish-course. "From a babbling brook, that somehow reminded me of Tennyson, I secured re freshing draughts of water; from the coconut trees I got coconuts and of their luscious white meat I ate; and from the paternal paw-paw tree I obtained rich yellow fruit that tasted to my hungry lips as poodle's fur doesn't to Margaret Sanger's. "Ladies and gentlemen on this beautiful tropical isle, just off the shores of Florida, I lived for many long years and h a p pily "However, I was very lonely and so one day when I saw a Nassau negro pa'!:.s ing in a motor boat I called eagerly to him. I bade him stay and tendered him a flattering offer to be my right-hand man By Joseph Fa us H owev er the fellow relu c tantly told me that he belonged to the union-the Union o f the great Unit e d States-and, besides, that he was a south-paw Thus, after a compromise, he stayed-! paying him union-suit, I mean union and suitable wages, and he becoming my left-hand mand According to a calender that the Tampa Tribune had mailed me the New Year's before, it was a Tuesday when first I saw the fellow, and so naturally I nicknamed him Friday." Again the speaker was interrupted in his talk. This time it was the eager Uncle Tom. "Was Mister Friday any relation to Thad Day I knowed back in Birmingham, who was a cousin to Florian Slappey as took care of a garden for Octavus Roy Cohen?" "Let me see," reflectively answered Robinson Crusoe. "How many were in the weak Day family? Seven?" "No, suh," replied Uncle Tom. "There was five." "Did your Thad Day or his three rela tives have pyorrh ea?" asked the lecturer. "Not as I knowed of," said Uncle Tom. "Then that settles it," returned Robinson Crusoe. "For every fifth person has it, and your friends didn't; so they were no relation." Alice was annoyed; she whi s pered aside to the Red Knight : "Doesn't that sound foolish-deciding a matter like that I Why, I thought Mister Crusoe was intelligent. There-he's looking suspiciously at me. Give me my lipstick quick-then he can't have read my lips." Robinson Crusoe continued: "After securing the splendid services of Friday, the matter of living on the island got my goat no longer. Now the goats according to Mister DeFoe, got my living on that other isle, and let me take this opportunity to brand it a lie, ladies and gentlemen I Do I s mell like a goat, Billy?" he asked sheepishly of_/ William Shakespeare. "Not like a goat-billy but like a billygoat," re-butted, so to speak, the Bard of Avon( (Avon Park, Florida). "However, a rose by any oth e r name would smell as sweet." "There! I told you!" triumphantly ex claimed Robinson Crusoe to the assemb ly. I may be stubborn sometimes but I'm not a goat." THE crowd was beginning to look nervously about, to fidget and cough restlessly. It seemed that the speaker was rambling, had forgotten his speech. He evidently realized this fact, for he began to stammer and gaze worriedly around hi m Then in desperation he turned beseeching ly to a nattily-clad man nearby. "Where was I ?" he asked. H o w do I know I" sternly r etorte d the fellow. "Why do you expect me to re m e mber anything? I am Addison Simms, of Seattle." Alice felt sorry for the help l ess adventurer ; she said : "You were at the part about where you and Friday were living so easily." "Thank you, Miss," gratefully said Robinson Crusoe. Then : "Well, for many months we two lived like kings. We caught tarpon ten feet long and very ex c e llent lobsters and shrimp; we had rabbits and quail to eat, too; we planted a garden and grew all kinds of vegetables the year 'round. The weather was perfect always : in the summer the ocean breezes kept us cool; in the winter the mi l d waters of the Gu l f Stream kept us warm. It was, we delightedly concluded, the best p l ace in the wor l d to live. It was-" "Terrible!" interpolated a d isgusted voice. "Prepo'sterous !" asserted a n o ther con tentious voice. "How can he get by with a line like that !" puzzled a third "He ought to be jailed I" opined a fourth o f you-lies. "Simply incredible,!" pugnaciously judged a fifth. Robinson Crusoe's ire and fire were aroused. He indignantly burst out : "If there are some in the audiences that dis : credit my assertions let them depa rt!" With this edict five persons immediate ly arose, and in high dudgeon but low spirits stalked from the intermediate deck. They were, Alice amusedly saw, Baron Munchausen, a Mister Robin so n who came of a promi n e nt Swiss famny, Major Hoople who lived in a Comic Section, and two other men by the names of Grimm and Andersen. "There's a reason, : Grape-'-r-.,..,..,..... nuts," slyly whis pered the Red Knight in Alice's ear, and she smiled back understandingly at him After the hubbub proceeding this in cident had subsided, the brave adventurer went on with his talk. I finally decided, as this was such a splendid place to live, to put in on the real estate market-to let others share its wonderful advantages. But first I must name the island, and for such need a bril liant idea came to me. I called it Treasure I sland. Can any o f you guess why?" "I think I know," pol itely affirmed Alice. "It was because it contained the treasures of health, and wea l th, -if a pe rson worked hard f o r it,-and happiness-if one de(Continued on page 95) 49


EDWIN GOULD A Millionaire JVhose Career Is Helping to Build Better Americans By C. P. HuNTINGTON P ERHAPS your conception of a multi-millionaire is of a stern-visaged captain of industry, hard hearted and set apart from th e rest of humanity by the burden of his millions. Or if the millions happen to be as in this case, you may picture htm as a spendthrift and wastrel spending his idle hours at and Biarritz, with nary a serious thought or care. If so, look closely at the accompanying illustration of Edwin Gould, financier and scion of the famnns GOttld millions-and change your mind. You see a man of medium height af!d weight, his face so gentle and kmdly that the picture of the flint hearted financier fades forever fr6m your mind. Thi s man of America s moneyed ari s tocracy is also far dif ferent from your mental snap shot of the idle rich, for the lines and ex pression are tho s e of fine character and thought. The kindly expression comes of a kindly nature, for this man, born to the purple of a great fortune, devotes a considerable part ru his time, his thoughts and his mon e y to building better Americans for the future, to providing a healthy outl o ok through the medium of sub stituting modern homes and modern playgronnds for children who other wise wou l d grow up in the streets and alleys of our modern cities. That does not mean that Edwin Gould is an easy prey to charitable sch e mes Instead, he personall y locate> and investigates the s c enes of his charities without suggestion from others, differing in that respect nan c ier-ph i lanthroThe childr e n of St. Pet e r.sburg w ere the host to Ed ,;n Gould fi on th e occasion of his birthday. so Edwin Gould says: "My greatest pleasure has been found in making children haPpier." from the majority of w ea lthy d o nors to charity who give imp e rsonally to those channels which their social advisers be. lieve to be worthy. Hence our story. Every now and then your carries a brief paragraph concernmg a gift by Edwin Gould to some city or organiza tion. The lat e st we r e call is that of a cot tage add e d to a fresh air nursery in New J e rs ey, where 800 frail have been aided to health and happiness m the past twelve years BUT our story is nearer home, in Flor ida-St. Petersburg to be explicit. ing the winter of 1924, at one of St. Petersburg's better class hotels there win tered a quiet stranger named Gould. He brought no retinue and no word passed which in any way linked him with the famous family of financiers of that name. He made many acquaintances who chat ted with him on the broad piazzas over looking Tampa Bay, and he was pleasant to all with whom he came into contact. He even thawed the dignity of the hotel clerks, which as everyone knows, is a dis tinguished accomplishment in a de luxe hotel. Gould was unostentatious in dress and manners. It was observed that he spent much time near the school playgrounds, where he watched the youngsters at play. Other adults, also watching often were interested by the quiet gentleman whose quizzically smiling eyes showed the en joyment he took in the happy scenes, and the inante love of children which is one of the guiding qualities of the man The season ended and before leaving, Edwin Gould approached the chairman of the St. Petersburg Board of Education and c ommented that St. Petersburg's seven thousand children were insufficiently sup plied with play g round facilities to assure the developm e nt of healthy citizens of the future. St. Petersburg, he saw, was grow. ing stupendously, and unless playground spaces were now provided, land values ( C o n tinucd on page 99)


Carl F. Egge, Superintendent of the U. S. Air Mail Service. W I THIN the next twelve months, Uncle Sam will be delivering letters and parcels from New York City to Jacksonville cor respondents twelve hours after they are mailed while important epistles will 'be only about 19 hours in transit from America's greatest port to Key West, our southermost city. Our august congress by special enact ment of last spring authorized Postmaster General Harry S. New to contract for air mail service in sections of the United States where a real need existed for the speedy delivery of important letters and packages on short order schedule. Under this law, in addition to mail, contractors on air mail routes will be permitted to transport passengers, express packages and freight. The Act legalizes postage rates of not less than ten cents an ounce or fraction thereof and provides that not less that four-fifths of the total postage derived may be paid to the aerial contractor. Bids have already been asked for air mail service over a long and rugged route from Chicago to Birmingham, Alabama. This route may potentially be extended to Tampa or Jacksonville as the need for such action arises. Florida howevet: will receive her first mail from the clouds over a birdline course from New York to Jacksonville via Richmond, Virginia, Ra leigh, North Carolina, Columbia, South Carolina, Savannah and Brunswick, Georgia. Briefly, this air mail route on high will parallel most of the pathway of the Atlantic coastal highway which in the years to come will link together two distant cities-Portland, Maine and Key West, Florida. The greatest achievements in the his tory of mail delivery have been consum mated latterly by your Uncle Samuel seated behind the steering controls of a powerful cloud cruiser. The riddle of long .distance communication via pen and paper bas been solved. The 3200 mile jaunt of a Cof.jfidential letter from New York to Los Ange les now is made in 32 hours .a far cry from the 28 day stage coach trip which a half century or more ago separated the Pacific from the Atlantic. Overnight delivery via the cloud high route is now in effect from Chicago to New York. At eight o'clock at night the mail pouches leave the New York post -office. The mail which they contain is .delivered in Chicago the first thing the next morning. FLoRIDA' s FuTURE FLYI N G MAIL By GEORGE H. DACY A typical air mail service field show ing hangar cmd beacotl towers. The U. S. Government is pulling time's hair by the forelock in put ting these aerial mail routes into operation. National postal authorities have informed the writer recently that they are practically certain that the air mail service from New York, Philadelphia, Baltimore, Washington and other intermediate cities will be function ing actively as far south as Key West by the time that Christmas bells are ring ing for 1926. Mammoth ships of skyland will transport the letter mail and parcels as far south as Jacksonville. Sea planes will make direct connection and will speed down the coastal waters to West Palm Beach, Miami and Key West delivering their valuable and important batches of mail as they go. From Key West, acces sory p l anes will fly to Cuba to convey letters to the inimitable Pearl of the Antilles. In the course of time, this aerial communication line will be the channel way for extensive correspondence between North and South America. You can give full abandon to your wildest imaginings and then you will not be able to visualize the offerings of potentiality in the way of air mail service. The fantasies of another Jules Verne reduced to communicational con ditions might not be too extravagant tq gauge what the future has to offer. To Florida, our most southernly state far re moved from the Corn Belt, the golden Grain Belt and the centers of industry and manufacturing, this new link by letter which will travel more rapidly than any pair of seven league boots comes as a special boon. California, thousands of miles farther removed than Florida from the throbbing heart of America's greatest industry, treasures the transcontinental air mail service as one of her greatest recent assets. Florida will welcome the mail men who speed through the atmosphere almost as heartily. The prospects are that the maiden air mail service to Jacksonville will feature An Air Route for Letters and Parcels from New York City to Jacksonville May Be Operating Next Year A route beacon for night flying. It revolves six times a minute and is visible to the pilot no matter which way he is going. dawn to dark flights. Subsequently, night flying will probably be developed over that route if the volume of the mail and the importance of the project justifies such developments. Such an arrangement will vitally reduce the mailing time between Floridian cities and municipalities within the domain of King Winter's snowbound empire. The geographical bumps and dents of rolling topography will not handi cap flying over the New York to Jacksonville route for it follows a path free of mountainous obstructions. The route from Chicago to Birmingham which may be extended to Florida would include the added hazard of travel through a country studded with rockribbed ridges and dotted with picturesque peaks. For night travel by airplane the route has to be illuminated artificially. Take or example, the Chicago to New York overnight service. It is typical of the night flying conditions which may be re produced within Florida's borders during the next few years. Landing fields have to be provided from 150 to 200 miles apart along the course. Naturally, they have to be brilliantly lighted from dark to dawn as beacons for the daring birdmen. Each air plane is equipped with 250,000 beam candle power head lights which are secure ly fastened to the wing tips. These lights can be tilted according to the pilot's desire. Along the 754 mile stretch from New York to Chicago, a series of 150 beacons spaced at regular distances act as earthly guide posts to direct the nighthawks of cloud land. On top of the largest hangar about 50 51


Postmaster General Harry S. New, who favors flying mail for Florida feet from the ground at each central land ing field, a revolving electric beacon of 5,000,000 candlepower makes a complete circuit six times a minute. From 12 to 18 miles away, another similar beacon twinkles regularly and sends its message of guidance to the mail pilot. The most dangerous portion of the route is a 30 mile strip over the Blue Ridge Mountains from New Tripoli to Ringtown. The mountains are only about 2600 feet high and are densely timbered. There are no open spaces for emergency landings. This is termed the most dangerous flying country in the world. The Air Mail Service has laid out five emergency land ing fields in this area. Each is equipped with a 5,000,000 candlepower beacon. A line of routing beacons join together these special landing fields. Between New York and Cleveland are 32 landing fields which serve derelict or damaged air mail planes as havens of refuge. The routing beacons interspersed regularly between these fields consist of four headlights like those used on Ford automobiles. The cluster of lights which revolves six times a minute is mounted on a 50 foot tower. Each routing beacon is identified by means of a special red light placed directly above it. The beam of the Ford lamps is so varied that under conditions of visibility, the pilot is sure to see at least one of these beams as he passes that way. Ground fogs or low hanging clouds may obscure these signal lamps. Fortunately, both these weather quirks do not occur simultaneously in the same place. At all essential stations, routing beacons were placed both on peaks and in the ad joining valleys. Thus no matter what the atmospheric conditions may be at least one of the beacons will be visible from on high. At each large flying field, special half billion candle power electric arc flood lights are provided They are so power ful that they will illuminate the landscape 52 for a mile around so that you can read your evening newspaper by the light three fourths of a mile from the landing field. The rays at no points extend more than 15 feet above the ground so that the ap proaching pilots are never blinded by any objectionable glare. These lights are so impressive that great crowds of spectators gather each night to watch them and to view the arrival and departure of the avian mail messengers THE planes which will be used in the Florida air mail service are similar to the standard type De Havilands which are used on the transcontinental airway They have a cruising speed of 95 to 100 miles an hour and a landing speed of SO to 60 miles. Each plane will carry 500 pounds of mail, equivalent to 20,000 letters in addition to its pilot fuel supply and light equipment. A fleet of 47 planes is now used in the handling of night mail Loading an air mail plane with its important cargo. from New York to Chicago and vice versa. Reserve planes are always ready at the landing stations to re place other aerial ships which have been damaged. Each airship weighs 5 ,000 pounds and is driven by 400 horse power Liberty motors. air mail." Any available matter including parcels up to 50 pounds in weight and not exceedi ng 84 inches in length and girth combined are handled. Air mail may be insured, registered and sent special de livery. Florida will win air mail service because the postal importance of the Flamingo State justifies such action and also because this particular peninsula is the best point of takeoff for the skyhigh letter service which will be developed with South America For the month of July, 1925, Tampa led 50 important industrial cities in the United States in increase in postal receipts over the same month for the previous year In July, 1924, the Tampa post office-it is the only large city post office in the country which is run by a woman postmaster -took in postal receipts amounting to $53,317.87. For the same month during 1925, Tampa paid $85,977.72 to her postal authorities. In another special group of Our national air mail is carried where the proper amount of postage is attached and notation is made on the en velope that the letter is to travel by air mail. The rate as has been mentioned previ ously is ten cents an ounce or fraction of an ounce. This cliarge covers the travel by air as well as by train as far as two cent postage will carry the ordinary letter. The Post Office Department now offers special air mail en velopes in the cities provided with such service. These en velopes are identified by con spkuous horizontal red, white and blue stripes. Every en velope is required to be prom inently endorsed "Via night Wind indicators like this are used at every landing field .


:50 selected c1t1es, ] acksonville showed a -remarkable gain of 33.4 per cent in its July postal receipts over the income of tht year previous. Jacksonville receipts jun.;Jed from $65,839.63 to $87,857.03. This increase was greater than that in New York, Philadelphia, Chicago, Pitts 'burgh, Detroit, Cincinnati, San Francisco, St. Paul, Toledo and many other manu facturing centers. These statistics only go to show that Florida is annually gaining in postal sig rnificance. During the winter tourist season, the mail deliveries in the state are vastly augmented hy the vast influx of visitors who come to revel in the southern sun shine. When the American tourist goes traveling it probably never occurs to him that no matter where he roams, there's a letter box, representing a highly organ ized postal service, at his beck and call for communication with his friends back home. When this individual tourist is multiplied by the hundreds of thousands as in the case of the Floridian winter resorts, he, nevertheless, is still master of i his faithful servant that handles his mail. A great amount of preparation, close calculation, the shifting about of men all are made necessary within the postal service because tourists who flock south like birds of passage as winter approaches, Change their addresses and begin to send post cards and letters in great volume to their friends and relatives in all parts of the country. The Post Office Department always anticipates the coming of the winter colonies by increasing its force and sprucing up its efficient system to handle the extra rush. Uncle Sam is a jealous godfather of infant cities. In fact, our national relative -is consulted officially before any of the new Florida towns and municipalities which constantly are developing are named The Government d e c i d e s A U. S. mail plane ready to "shove off" for a night flight states, 28 Washingtons in as many states and 31 Franklins in 31 different states. Florida due to her Spanish background like Louisiana has many unusual na:nes in the postal directory. Nothwithstanding, many commonplace names also appear on the Florida postal roster. Recent postal statistics enable the casual reader to glimpse Florida's mounting mail importance For example, there are 287 rural free delivery routes in the state which distribute postal matter over a distance of 10,008 miles. The country mail men use automobiles, horses and even boats in the delivery of the let ters which Florida's countrymen whether the new names selected .are appropriate. The godfather's rule is simple-no two places in the same state can have the same name. Our Yankee 1'eputation for origmality is surely lacking as visua!ized 1n the duplication of vJ!lag-e. town and rity names through {)Ut the United State$. There is only one New York, and but {)ne New Orleans, but there are 25 Clevelands in 25 different i)ll the Ae.::;oc.t4-l ion of Unilcd StMN> th,t .,)rot h?t'tl}?k.lin,g yu. r t-<'>po!i' Loading a plane with 500 pounds air mail-equivalent to 20,000 letters. be the original inventor of the famous American post office box. This occurred in 1810 when Brown served as postal clerk for Dr. Foushee who was at that time postmaster at Richmond, Virginia. Miss Mary D. Lewis of Tallahassee, Florida, a great-granddaughter of ex-Governor Brown has recently been in correspondence with Postmaster General New regarding matter. In Brown's memoirs which were published after his death, he wrote, "I was the inventor or designer of the post office box. It was perfected during the days of embargo and non-intercourse when speculation was rife. The first news was of great importance and there was always a great rush to the post office for letters whenever the mail came in. The mail was handed out in Rich mond through a round opening in the front window. Usually the entire street would be blocked with a long line of people waiting to be served with their mail. It was a great grievance and J (Continued on page lUO) 53


This type of young pine tree prodt"es the longest n e edl es. ''ATHING of beauty is a joy for ever," sang Keats of the pottery of ancient Greece. But there is a scho o l o f handiwork right here in Florida, whose work is as deservin g of eulogy It has thousands of followers .. It is the art of basketry from Florida l o n g pine needles. Any woman can l earn the prin c iple quirks of the art within an hour s time Then with some practic e-de pending on her taste and artistic pos sibilities-she can fashion these charmin g bits of beauty as a decorative featur e for her home. A few well chosen ba s k e ts in any room, whether it be living room, bed room, dining room or kitchen, will add charm. The y have the happy faculty of ab s orbing the stiffness as well as lending grace and color. All through Florida one sees baskets being made, in the hotels in the parks, in the tourist camps and even along the road side. Many more would do thii fascinating work if they knew how easily it could be accomplished. The tools for the work are simple in deed, and they can be had for an inconse quential sum. They are carried by all gift shops. They consist of a few medium size darning needles, a few skeins of attrac tively colored raffia, a chunk of common white wax-the kind used in canning fruit -a thimble, some small rings brass bon e or otherwise, measuring about an inch through the center, a bottle of shellac and some long pine needles. The pine needles are sold at all gift shops in Florida, although any quantit y can be gathered from the pine tree s just for the taking. We always made a lark of gathering them, enjoying the scent of the pine and the flashes of wild life in th e wood The pine needles can be found nearly any pla c e in Florida. In fact I c a n t recall any section of the state where they do not grow. A word about the shellac. It can be h a d in orange or natural. The orange gives a warm golden tint to the finished ba s k e t while the natural preser v e s all the color s 54 WEAVING BEAUTY fronz PINE NEEDLES Artistic Basketry Possible for Amateurs By GERTRUDE HAWKINS as they are. The shellac is put on with a smooth brush after the bask e t is finished. It dries in an hour or so-depending on the warmth of the outside air. Some baskets look better after having two coats of shellac. The fir s t being perfect l y dry be fore applying the second. Shellac is used to give the basket gloss and durabil ity. In addition to the tools mentioned above, it is well if the prospective craftsman have A pipe tray for the smoker of the house artistic taste. But this is not absolutely n e c essary-if one is a good copyist. Howe ver, it is to one's advantage to possess this artistic quality if one aims at original design . WHILE all baskets are useful in countless ways, some of themmany in fact-are things of art. Some are shaped like pottery, with delicate curves, oth e rs with straight lines. There is no limit to the number of designs possible in this work. I talked with one weaver who had thought out a clever scheme for baskets for each room She planned to have them agree or contrast with the color scheme of the room in which they were to be. She favored strongly the basic colors of brown and orange as a combination. I ha v e seen as many as three or four colors u sed in the makin g of on e basket, produc ing a plea s ing r esult; howe v er, the best r es ults are usually had from the combina tion of not more than two colors. Pine needl e s vary gre atly in color. The ve ry dark brown needl e s m a ke up better w ith the light e r s h a d e s o f bright col o r e d r affia, whil e the li ght c o l o red pine n e edl e s take better the dark rich colored raffia. The pine n e edles that ha v e fall e n from the tree s will make s a tis factory material for work, thou g h they are not the ones pre ferr e d b y th e sea sone d weaver. He likes to gather the needles green and cure them Whether you decide on using the fallen need les or gather them green for curing. select a tree that has the longest needles The long e st we got measured twenty-one inches. This. of course, is an nnusual length. Half that length will answer. The longer the needles the more speedy wm be your work. Tilt: trees that produce the longest needles are about four to seven feet high At this height they have not made much wood. Often the very long needles are found growing right out from the body of the tree. The fallen needles (already cured} should be washed before using. They work b etter if they. are used somewhat damp. In this condition they are more pliable If your choice falls on the green needles put them in the shade out of doors turnin g the m d a ily to ensur e even colo r Thre e or four da ys will be required for the compl e te curing in warm w eather. If the weather is cool more time will b e required. The time for curin g w ill depend, too, o n the c o lor you wish th e m to be. The longer they are in the air the deeper will be the color. I was told b y one ba s ket expert Th e finished products-baskets, frays, etc.


that it was not possible to make a basket from the green needles, as the rosin on the ends of the needles gummed the skeins of raffia in such manner that it made further work impossible. I overcame this obstacle by cutting that end of the needle away. Mine was the first basket of green need les I ever saw. I worked very fast on it-believing that if I could get it shellacked while it was yet green it would hold its lovely green color. Not so. In two days it was a nice even brown color; while it lost its original green it is still a very good basket, a little lighter in color than the others. So, they can really be made up in the green needles. This basket made from green ne e dles did not shrink apparently as I was told it would. To begin a basket buttonhoie one of the rings with the color of raffia you have chosen for the bottom. (Basketry, like many other things worth while, starts at the bottom.) Leave the knot of the but tonhole on the outside .. of the ring. Each thread of the raffia must be run across the wax to give it pliability, then thread it through the darning needle. The thread of raffia will not need to be more than a quarter of an inch wide. Some threads of it when taken from the hank will make three or four threads Simply split it with the needle, then pull it apart. After the ring has been buttonholed completely around, fill in with a simple darning stitch. This makes a check in the center of the ring which is very effective. Another way to till in the bottom of a ring is to weave in a spiderweb-a stitch known to all lace makers. Now you are ready to begin adding the pine needles About seven is a good number to begin on. The stitches that bind the pine needles to the ring are sim ple binding stitches. The fil'St one is directly over the needles, the second one is just over them, only leaving a space from the first one about a fourth of an inch. For convenience, let us call the first stitch the binding s tit c h and the second stitch the progress stitch. Now that you have made the first progress stitch, bring your darning needle back through the same These trays cmd baskets sell for fancy Prices hole of your last stitch, this makes a straight stitch over the pine needles just like the first stitch you made over the pine needles. These two stitches-alternating-are u se d all around until you come to where you started to add pine needles to the ring. When you meet the pine needles finish the ends down close to the ring and take the first binding stitch right through the center of the very first stitch you made in adding the pine needles. Do not stitch through the progress stitch but come up with your darning needle straight through the thread of the bind i ng stitch of the row of pine needles below. This is called the half fern stitch and a basket can be completed with it alone. This is not true of all the stitches in basketry. Add the pine needles as they run out, point first, keeping ahead the same number. .Hold the work firmly as you go along for upon the firm holding depends the sym metry of the finished basket. It would require much space to name all the useful articles of basketry, made from p : ne needles Perhaps the most popular is the sand" ich tray. These can be any size or any color. 1\lost wom e n could find use for three or four One made of rather heavy rolls of the pine needles-say a roll as big as your little finger This h e avy roll makes a stiff tray that will successfully hold glasses. Lighter weight trays could be used for bread and cake trays. That the Trays and baskets and two baskets in the making. attractive color and graceful lines of these trays add immeasurably to the appreciation of whatever is served on them, goes with out saying .. Another useful article is the pen tray. Mine is like a miniature junk ship-in that it collects pens pencils, rubber stamps, paste, erasers and what not. This concentrating of small articles on the desk is quite a help toward neatness and order. And then there is the waste basket. It is a good idea to use the larger roll of needles for it, as it will then stand any amount of wear. Those made in the shape of tall vases are most attractive. But also those made on straight lines would caine in for their share of admiration The work, because of the number of pine needles used would be very fast. 'kork baskets, of course should have h e aded this list If there is a woman who doesn t adore work baskets I have never seeen her 1 Two or three work baskets are a charming addition to any room The sizes, color and shape of work baskets will s tand a lot of elaborating. Then, too, there is their usefulness to be considered. I believe that one of the most effective ba ske ts I have seen was one made to just cover a pot of ferns. It was the first basket of a beginner and was made from the natural (white) raffia and a dark brown. This flower pot basket would be a A collection of baskets made by two ama teurs in idle ho11rs. happy choice for a beginner. All one would have to do is to follow the lines of the flower pot. It is of the simplest con struction and would take little time. It would not be wise to hegin on an elaborate pil'ce. One should get u s ed to handling the materials first. The stitch is similar to featherstitching-not at all more difficult. MOST smokers would like to own a pipe rack. And m.ost of the smokers' wives would like them to own one too, if the wifes had to live in a labyrinth of pipes as I do The pipe rack would hold as many pipes as there were rings sewn on to it. The base of the rack could be round or oblong, and flat as the bottom of a tray. The rings can be buttonholed or sewn on in their nat ural state. They are chosen the right size to hold a pipe, bowl up The rings could be spaced as desired. This bit of basketry is something of a curio, moreover it is decorative. It fits beautifully into a den. If oblong shape is your choice for the pipe rack, it wi 11 be nnecessary to start with two or three rings sewn together in a straight line-as in making an oblong tray. Add pine needles as to a round piece where you start with one ring. If the stitches tend to spread at the ends, don't let that trouble you, as that is a habit of all oblong pieces. I believe the best way to get a speedy knowledge of this fascinating art is to go to some one who makes the work, though no doubt it will be easy to do it from the de s cription here given. Notwithstanding it is an advantage to see it done. There is a marked desire among those doing this work, to pass the knowledge on to others. My sister and I became basket enthu siasts on seeing the first one made. We implored the weaver to give us lessons. It proved to be one les son only And the weaver's price was for us to pass the knowledge on. I do not mean that we learned all about basketry in that one lesson-which con sumed. about a half hour What I do mean that one used to handling a needie c!ln gam a working idea of the construc tiOn of a basket in that time. After one (Continued on page 104) '55


BACK STAGE in TAMPA with MADAME RoMANCE A LTHOUGH many magazine and newspaper columns have been filled with the history of Tampa's colorful annex, Ybor C1ty, extremely little appears to have been of the life behind the scenes in this old world colony in a modern world set ting. Much has been written of the streets, the stores, the cafes of Ybor, but compar atively nothing has been told of the people who live there. This writer does not claim to have the key to the secrets of these people but considerable information has come to him from Americans who have won the love of the men, women and children of Ybor City. .. Chief among these is a man knoi.Vtl as the King of Ybor City. Through years of work for the Cubans and Spanish he has won their love and admiration and in return they have hailed him as their king. They have taken him into their homes and told him their secrets The king be lieves that something should be told Flor idans and the newcomers to Florida and, for this reason he has passed his knowl edge of Ybor City on to the writer How much do you know of Ybor City? I put this question to the Tampan, to the tourist, to the new resident. Do you know that the soul of De Quincy, Ponce de Leon or Michael Angelo still lives By LANE CARTER Around the in Ybor City cafes this story is to!XI. It concerns a girl who worshipped her own beauty with the fidelity that a pagan worships an image. Her god was Vanity. At the cafes, after midnight, and in the cheaper dance halls earlier in the eve ning, she was a f<1miliar figure. A Cas tilian beauty, she was the cynosure of all eyes and the object of considerable curi osity. Her invariable escort was a dark, sleek young fellow, quiet as his partner was vivacious. He danced with her alone. She danced only with him, ignoring every one else. The eyes of this girl were dazzling. They flashed like jewels in a tale by Oscar Wilde; they melted to the poignant re moteness of a lonely child; they looked into the quiet, smiling face of her escort with a cruel, sensuous fascination. They dilated sometimes with the tenderness of a Mona Lisa. They were beautiful eyes, so beautiful that the girl gave her life for them. One night, not so long ago, she came alone to the cafe where this story is told. Her cape was slung across one shoulder, looking as dejected as her bowed head. Her feet, that danced night after night, stumbled. She sank listlessly into a chair hid her face behind the great picture hat. But the dark, sleek man heard the story be fore he left her alone again to go out to tell the world of this strange, foolish girl who had broken his heart. An oculist had warned her to wear g las ses, she told her companion. Her sight was fading. For many months she the doctor she would not wear glasses. She did not tell him why. She did not confess that she abhorred the thought of concealing her beautiful eyes with hideous spectacles. For a long time after the oculist had been consulted the beautiful girl who had come to him to complain of headache troubles, nothing serious happened. Occasionally, she had headaches but she would take aspirin and the pain would scion pass away. But one night, the night she came to the cafe alone, her head felt as if it had been split by a sharp instrument. It started suddenly at a dance and she had run away like one in a dream frightened by a mon ster. She ran to the cafe to get coffee, hop ing it would ease the pain, but the ache in her head had become so excruciating by the time she had reached the t;able she lacked the strength to place the glass to her lips The pain had lowered to her eyes. Sne was trembling with fear when her lover found her. "I shall go blind," she sobbed to him, "but I'll not wear those awful things." She did not tell him that she would rather be blind, but the young man appeared to conclude that she meant this for he left her suddenly like one leaving a leper. A few nights later he re turned alone to tell the story in his dark, sleek quiet way. And he told it sadly, like one who has lost a jewel, for this young man-like others of his race-loved beauty and deserted beauty when beauty was gone. He was an artist. in a section not three miles from the center of Tampa Do you know that greater tragedies than any recorded in the stories of Maupas sant or 0. Henry have been enacted and are being enacted in these streets where girls with the light of unforgotten romance still linger ing in their eyes go about the daily routine of a conventional Ameri can? Yes, they are conventional, conventional to the man who says, "Let's go down to Ybor and have a cafe leche." They are conven tional-they have a sense of the conventions as Michael Arlen says -from breakfast until supper, but after the stores have closed, the cigar output is temporarily at rest and power from an American electric company has flooded the streets with a golden blaze, these girls, these men, these children, these mothers, these fathers live their own lives. "Bah," I hear some one say, "this man writes with his tongue in his chet:k." Music, and Beauty, and Spain, and Romance Me vested in this Senorita from Tampa. That girl was never seen in the cafe again. What is left of her is hidden somewhere in the city. She is wanted by narcotic authorities. For that is the way she chose to endure her pain and kill her soul. She chose drugs rather tha-n accept the advice of the eye specialist and she lost more than her eyes. It is said by some that you may Alright-! do not write for the skeptics for the man who looks upon the reading of the morning paper as the most exciting event in his daily life I write for youboy, girl-who have not forgotten the stories of Oscar Wilde or of Barrie; to you who saw romance behind the glamour of Tampa's Gas parilla. I write for the youth or aged who have not allowed dis illusionment to eject the beauty from their souls and the l ov e of phanta sy from their imaginations. I write too, because Ybor City has taken me from the pits of de pression to the heights of Parnassus Listen: 56 at a vacant table and ordered coffee The coffee was left untouched at her side. Her head had dropped lower and lower, like a dying flower, until it reached her folded arms and remained there. People stared, the gesticulating men, who sit at the tables in the Ybor City cafes with their hats over their foreheads, were silent. She was there, alone, this girl with the beautiful eyes, comparable to nothing on earth but the stolen jewels from the crown of a fairy god in a tale by Oscar Wilde Within an hour, the dark, sleek young man with the manner of a foreigner found her thete and heard her confession. She cried when she told her story anq see her occasionally at night on dark side streets. Her friends, the dope h e ads, knew her as their queen. Even be hind her drawn pale face, her half-closed faded eyes, they seem to see some sem blance of the beauty that was once hers. They may even love this girl who gave her soul to Vanity. THAT girl still lives somewhere in the streets of Ybor City. Her life could give to the pages of fiction another heart breaking story. The hearts of readers would not be br oken, though, because they couta console themselves with the thought that it was fiction But it is real as real as


anyone you may see walking in the streets of Ybor. You, who believe there is truth in that story, come further. Come back to the cafe for a while longer. Have a Cuban sandwich, some of this coffee served in glasses. These people know good food. What if that unshaven pale faced man in tattered clot hes nauseates you. Come, come. These people do not notic e him. But I will tell you a secret. Once he owned vast estates in Italy, vineyards, ser vants, horses, jewels. He came to Amer ica to make cigars He had tired of dis sipation. An inexorable desire to reform, to make something fine of his life, had gripped him. But he failed. Entirely lacking in business sense, he had gone about the organization of his cigar factory in a most impractical way and lost all his money Each night he comes to this res taurant where the kind hearted proprietor gives him a free meal. That vividly dressed brunette over there, surrounded by a crowd of garrulous, ges ticulating men, was once a great opera singer. Despite the cynical lines embedded in her face you may see she was once beau tiful. Her voice, too, was once divine. Cig arettes ruined her voice. She smokes be tween sixty and one hundred a day and it is said, she takes morphine at regular in tervals. Ah the two lovers over there-you wish to hear about them. See how their dark eyes dilate, then close. Watch their lips. They kiss each other without kissing. They are true lovers. They come from a race of lovers But what of them, you ask . .. I shall tell you the story as I heard it from the King of Ybor Take an insignificant cafe, in an insig nificant Ybor City street, three months after the signing of the armistice, and picture there two soldiers in the uniform of men of the air. Look closely on the broad chest of one of the men and you will see a Croix de Guerre. Now look at hi s broad smiling sunburned face, his red hair and his blue eyes and you will perceive that he is Irish. A hero this man Five German planes attempted to bomb some hastily improvised hospitals behind the lines. The Irishman was the only ally pilot in the air at the time. He attacked the five planes, bringing three of the machines down and causing the other two to retreat. . Kisses from Foche. . the Croix de Guerre Now take a happy mother in Indiana, waiting for her sun to return home. Her boy, a hero She waits, waits-she will always wait. Picture again this young Irishman with the blood of a hero in his veins. Youth, afraid of nothing, a lover of adventure. Instead of returning straight home he has gone to Florida with a fellow officer. While in Tampa they seek excitement. . Ybor City. . romance. The two aviators are at a swing door entrance to the cafe. Beneath a lamp, on a corner across the street a Spanish girl pauses in company with her escort, her lover, a man of her own race. "What a 1 beautiftul girV' the young Irishman exclaims. He has seen nothing like her. "If I could meet that girl I would marry her," he adds solemnly. Meetings are easily arranged in Ybor. Marriages are just as simple. Broken hearts are frequent. The girl's lover had the broken heart. He went to Spain with his broken heart The Irishman said he would marry that girl. He did. An angry Spanish mother, enraged be cause her daughter has married out of her race. An apartment in Ybor American ways American food. Spanish food. Quarrels. . . unhappiness. The mother will have revenge A FAMILY picnic at one of the beaches. Running on the sands a child. A child with the blood of Spain in his veins, with the beauty of Spain in his eyes and hair. "Ah, to think," the mother murmurs "the child might have been yours." The Irishman leaps to his feet. His eyes are blinded. "The child might have been yours ." The words burn into his heart like a brand. Not his child ... The morning paper: "Soldier Hero Takes Life. Domestic Troubles." A military funeral. A waiting mother. The return of the young Spaniard. Span ish ways. . another child Timing the fastest workers in one of the Tampa cigar factories in a contest to determine the champion, A modern Spanish "sheik" in a fancy costume truly typical of old Spain. The Croix de Guerre rusting on the faded kaki of a dead soldier's uniform ... But it is not all tragedy in Ybor City. There is as much humor as tears in the magic streets Consider, for instance, Marie. She has been eight years making her wedding dress. Strange, you may say, when you hear she has been married eight years. Eight years ago in her home in Flor ence, Italy, Marie was beautiiul. Now she is fat and cannot find comfort in an ordinary chair. Mary married an Italian. He keeps a fish market in Ybor City. When an Italian woman marries it is the custom for her to make a wedding dress so that the oldest child may have it for her own wedding. Marie started the dress three months before the date set for her wedding. But her fiance left his job as porter in a fashionable Florence hotel, necessitating their immediate marriage and departure for the land of the Americana where Rudolph, her husband always said he would make his fortune. Now the wedding dress of the fam!!y of Marie was in the Mediterranean Sea. Her mother had drowned in a fishing smack during a storm So Marie had to make a wedding dress for her child. She was positive, like most Italians, she would have a child. On board ship coming to America, she continued work on the dress. It was tedious work, all skillful handwork. By the time the ship reached Florida Marie had made little progress and, for S.!veral months after that it remained in the bot tom of her trunk Rudolph was earnest but he couid not find his fortune. Marie had to sell candy on a corner while Rudolph cleane;l the streets. But Rudolph knew lots about fish. He saved enough to buy a horse and cart and went to the fashionable homes in Hyde Park and Bayshore Boulevard selling fish. The people of the city who (Continued on pa:qe 107) 57


County agent demonstrating mulberry bud ding to boy club members. Lake County, Florida. GUARANTEEING FUTURE for FLORIDA FARMERS Model Practical Training Schools in Two-thirds of Florida's Counties Are Teaching the Young and Converting the Old UNCLE SAM owns and operates three of the best training schools known to mankind, one at An napolis, Maryland where the future naval officers and admirals are taught the fundamentals of maritime lore, another at West Point, New York where our potential roster of regular Army officers is in the making, a third at New London Connecticut where the cadets of the notable Coast Guard Service learn the A to izzard of life rescue and derelict salvage. Florida's chain of practical experience schools for future farmers and their wives is quite as notable in the outstanding effectiveness of its accomplishments as any of these federal educational establish ments. Florida is manufacturing a po tential supply of soil-tillers and home makers which promises to carry the farm ing fame of our southernmost state to the forefront in Dixieland. The farm boys and girls of today will be the rural fathers and mothers of tom o rrow The agricultural destiny of Florida's farming future will be safe in their hands for they will have been tried and tempered in the strict school of thorough experience. An agricultural college in miniature carried directly to every Floridian county which has farm demon stra tion and home demonstration agents. A scientific train ing school where the "future greats" are learning what is right and what is wrong in crop cultural practices south of the wintery gale. An experience school which is imbuing youth with the practical charm 58 By JUS TIN JARVIS of modern methods. A training in which the man with the hoe, backbent and toil weakened, is replaced by the producer of potentiality who will use more of brain power and less of brawn in winning pros perity from mother earth's bounty. The boys and girls' clubwork fostered by the U. S. Department of Agriculture through its incomparable extension service is guaranteeing Florida future farmers who will realize the most from the agri cultural opportunities offered in the coun try's most southern ly peninsula. Last year, there were 792 of these farming clubs for Floridian youth in the state with a total membership of 11,363 lads and lassies less than 18 years of age. The girls predominated in this clubwork as 8,633 of them engaged actively in this educat ional experimentation THE enrollments of recent years are not suitable criteria by which to forecast the future because in many of the leading counties, the national agricultural repre sentatives have been so busy with the problems of the adults that they have not found enough hours in the day to develop juvenile enterprises as they would like. This means simply that the most suc cessful agricultural counties potentially will have to hire two county agents instead of one In the leading agricultural dis tricts of Illinois, Indic,na and Iowa, this practice is common. One of the county agents takes charge of the adult activities His assistant has charg-e of the boys clubwork and other ove rflow projects which the senior agent is not able to handle on account of the pressure of other work. Science now for a decade and more has been shaking hands with Florida's farm girls and boys. It has brought a message of encouragement and educational advancement away down into the tropical tip of the United States warmed by the Gulf Stream and fanned by treasured trade winds. Farm gardens are yielding buried gold in the form of valuable vege tables, poultry flocks owned by boys and girls are produ c ing a plenitude of eggs, dairy calves and portly pigs are daily growing into more money under careful handling, fruits and foods are being cooked, canned, candied and preserved. Hats and dresses are being made from in expensive materials. Farm homes are be ing revamped and beautified. Youngsters are taking short courses in scientific citrus production. All forms of adaptable agri culture are active under the persuasion of youthful ardor and energy. Here is the way the county agent or the home demonstration agent starts his or her training school in any given county. The man calls meetings of the interested farm boys in the different communities, organizes th e m into citrus, calf, pig, corn g ardening, potato or other clubs Local progressive farmers aid in the wQrk. Meet ings are held monthly. The agent stages, demonstrates and shows the boys how to do the different jobs. He initiates con tests and competitions. Valuable prizes are


given to the victors. A short course for boys is held each year for ten days at the University of Florida. There the boys get a real touch of agricultural college life. They studv different forms of technical farming while at the state famous school. The home demonstration agent follows a similar program. She centralizes the farm girls who are interested in the work in commu nity clubs. She supervises the utilitarian education of these girls -teaches them how to sew, cook, can, preserve, how to make their hats and dresses and how to pro duce articles of handicraft which the owners can sell The girls' clubs are designated as 4-H clubs. This symbol stands for head, heart, health and hands-all of which are intimate factors in the success of the clubwork and the scientific education of the girl members. Each girl who completes the year's work is presented with a club button. A prettier and more expensive badge is awarded the successful girl each year. When she finishes four years of work, she is granted a special diploma. The contest winners each year are sent to a special ten days short course at Tallahassee. tivated, fertilized and sprayed these trees regularly under the leadership of Agent L. H. Wilson. Several demonstrations have latterly been held which were attended by many of the boys' parents. Bor deaux mixture was made and the trees were sprayed to conrol citrus scab. Each boy is given slips and propagating material from the nursery so that he can estab lish a few citrus trees at home. The plan is to have each of the club members expand his home nursery gradually as he masters more and more of the complexities of citrus production. At the Leesburg High School, 26 club boys recently have been studying citrus insects. T he county agent gave a course of ten lecture in which he fully de scribed the various pests and the most efficacious control measures. At Montverde are three agricul tural clubs which have been en gaged in the cultivation of citrus and bananas. The muck soil of that region is particularly propi tious for banana growing. This is one of the first junior farming clubs in Florida to undertake banana culture as a major enter prise. One of the citrus clubs has set out 3,000 sour orange seed Hngs for spring budding and pro].:>agation. This club has a mem bership of 38. Twenty-six boys c6mpleted the citrus course during the last summer and passed a dif ficult examination which the coun ty agent gave them. Florida's clubwork differs from that of all other states in that it features special activities in citrus study and growing. Not even California has anything to com pare with the citrus clubs now operative in the land of our last frontier. Boys predominate in work although some girls are also members of the citrus clubs. A rural school is usually the hub of the enterprise. M Jst of the Flor ida country schools have spacious Harvey Purvis-fifteen year old Lake County, Florida, boy who is an expert grapefruit producer. In Escambia County, 63 boys be long to the citrus club. Under the tutelage of Agent J. L. Smith the boys have set out citrus trifoliata seed, grown the plants in special seedbeds and when they were large enough transplanted them to nurs play yards. A part of one of these yards is developed as a citrus nurs ery by the club boys under the active direction of the county agent. The boys do all the growing, management and propagation work which they would have to perform if they were private grove-owners. They1 study and practice budding and graft ing, they transplant from nursery rows to the grove fields. They study the in1;ects which jeopard ize citrus produc tion and learn how to control them. Each boy collects speci mens of all the most destructive insects so that he readily recog nizes them whenever he sees them after. club of Lake County. It is composed of 83 school boys who aspire to raise citrus commercially. These boys have done considerable !)Ursery propagatiOn work and have set out 230 sour orange seedlings in the schoolyard nursery. They have cutery rows. Subsequently the lads budded the plants and then set them out in ortho dox grove formation under field condi tions. These boys are also studying citrus fertilization and insect control. They aim to learn all possible about orange and grapefruit grow ing during t he i r school days in order that they may apply the teachings of sci ence commercially in adult life. This citrus club work has proved very popular in all counties where it has been tested and par ticularly in those re gions which are com mercially dependent on citrus as the major cash crop which annually is grown. Take foi: ample, the activities of the leading citru s County Agent L. H. Wilson (Lake County) tells the citrus club boys about destructive insects and how to destroy them The f o r e g o i n g illustrations a r e only typical of the citrus experimenta tion which is in progress in every county which makes money out of pro fessional groves. The boys logically are as interested as their fathers in solv ing all the secrets of profitable and pest free production. And what is true of the success of the citrus clubs in the lands of orange growing is al so reflected in other Florida c o u n t i e s where corn and cot ton, peanuts, pota toes and pigs are (Cont'd on page 111) 59-




The t o p photo on the opposite page is the Irving Room in Mrs. Carruth's home in which Spanish and Italian fumiture .has been to good effect. A poetic painting has been as the chief wall decora .tion and oriental rugs com ,plete the colorful sche me The lower photo on the opposite page shows the dinin.g room of the same house, with view leading to the li ving r vom, giving an example of the spacimtsness induced by the use of arches. The photo at the left shows a typical Florida bungalow w h i c h sports an aeroplane sleeping ,l)orch as well as a sun porch. ART lJt. DECORATION The Modern Home to Be Artistic Must Also Be Comfortable M ORE and more every day the richness of F l o rida 's sce nic beauty is becoming r ecognized as an inspiring background for h o me-th e h o me with all the roman ce, t he l ove, th e s mall pleasures and g r ea t joys that one would l ik e to weave int o the r o utine that make s up each little d ay. "This typical n atural beauty," said a I(JOt e d decorat or, "offe rs possibilities in architecture and the art of interior de c -oration so grea t that there will evol ve -eventually hom es, not only delightful and .attractive, but homes uniquely Floridan, that will be works of art sprung, as it were, from the very soil of Florida and fitting as harmoniously into the scenery .as her natural growth." This type of home, it is conceded, is likely to be of Spanish architecture, since this romantic style stands out so allur ingly against the gorgeous drop-curtain that Nature has fashioned for Florida's 'background-palms, tall and straight; fields decked with a myriad of greens: the ,green of grasses, of lilies, of shrubs, of tropical trees moss draped; of jungle-like foliage of dark, mysterious rivers; silvered blues and greens of gulf and bays; rain bow tints of coral reefs Already the Spanish home has proven popularity and is coming into greater vogue every day: Spanish homes that are well nigh castles ; tiny Spanish homes vari colored that are set in a cluster of palms and pines, and sparkle there lik e ; gems; medium sized Spanish homes that 'flaunt the gayest of awnings hung on wrought iron spears and suggest that ad venture awaits just on the other side of the threshold On entering a home like this in Florida, there is a feeling of friendliness even be fore one piece of furniture has been 'Placed, or a single drapery hung, for across the floor streams radiant sunshine, and through the casement windows pours the pungertt odor of pines. Into the very fibe r of the house too has gone a bit of Florida By RuTH BowMAN MoTT Pho 1 tos by Burgert Brothers. h erse lf, her glistening white sa nds, he ; s h e lls, probably the wood from her pines, as well, and furthermore all the wrought iron for the fanciful little balconies, the grated d oor s and windows, and the fixtures are made h e re in Florida. Her traditions are being reviv e d ; the influ e nce of her early Spanish settlers is being re born. But while the Spani s h atmosphere re mains paramount in the architecture and spirit of the house when it comes to furnishing there is a touch of American ism. It is not a vandal touch; one senses it rather than he can see it or put it in words. It is warmth, geniality comfort Cold grandeur has given place to intimacy and homeiness, for the American's con ception of artistic suitability is comfort in art. He believes to be at ease is an art in itself, and that a home that be speaks ease is innate l y artistic. I I N this type of home, the best effects have been attained through the com bination of the Spanish and Italian styles of furniture and it is comforting to know that excellent American reproductions of masterpieces can now be had at reason able prices where once a prohibitive value was placed on them. An attempt has even been made to reproduce this style of furniture in Florida wood and with som e success too, but since walnut is the most suitable wood for this formal and ornat e style Florida will probably n o t excel in the art of reproduction until such trade relations are established with Brazil as to make walnut. easily attainable. However, at least one interior decorator has designed and had executed in nati ve cyp ress some excellent dining room suites. One of them consisted of a long trestl e d Spanish table with benches on either side and chairs at each e nd, a long buffet or board and an incid e ntal serving table. The piece de resistance of this suite a linen chest design e d on the lines of an o ld Spanish chest, cove r e d with black velvet, the grain showing to simulate age, and trimmed with gold tassels. From this, it is easily seen what a vast opportunity is offered in the Spanish house to the lover of the unusual in house furnishings. Windows large and small and of varied t y pes are another enchantment of the Spanish house. The wid e -spread develop ment of windows in this country has been due to the love of Americans for volumes of sunshine and fresh air and since Florida is lavish in these two gifts the prob l em of windows and window decoration is fas cinating nowhere if not here. The case ment window so typical of Spanish archi tecture has been made poetic in itself by Keats and other writers. Listen to its lure: "Magic casements opening on the foam of perilous seas in fairy lands for lorn." And when it is recalled how color fully these windows can be curtained it is not stretching a point to think that one might really view faery land on certain moonlight nights in, Florida when the gay curtains are drawn partly aside. The traverse or riding curtain is one device that eliminates the necessity of a shade in casement windows Made of cretonne, rayon, linen and any opaque material it forms ample protection from the outside, and when drawn back leaves the window full open so thatthe air and sunshine can penetrate into the room. In Florida the se curtains should always be lined or backed, for even when made of sunfast material, they are likely to get burnt from the sun, if not faded. The traverse curtain can be used eith er with or without a glass curtain. If a glass curtain is used it should be of some sheer colored material so as to obstruct as little of the outside view as pos sible. Again a riding curtain and over drapery can be used, the overdrapery hung over a wrought iron pole given e ither the ,.antique or polychrome finish 61


Lo(Joking from the hall to the patio-vistas are inviting. with a center ornament, and caught on the side by a holdback of iron following the same finish and design. A material rugged in texture and vivid in combination of black with brilliant colors will often give good results when hung against a rough plaster of neutral shade. GLASS doors for both interior and exterior purposes al ways heighten artistic effects by giving the impression of spaciousness when open, and a coveted privacy when closed. If the glasses in these doors are small, they do not require curtaining but glazed with larger panes they can easily carry a sheer, pale colored curtain hung on rods top and bottom to hold them close to the door. If it is an outer door the arch can be draped with a heavier and more colorful material, as is shown in the picture Arches like doors add to the artistic atmosphere of the home by giving opportunity for entrancing vistas as one sits and dreams or pas ses leisurely from room to hall, from hall to patio The walls of the Spanish house, in fact, all surfaces floors and ceilings included, that form the background for and hangings should be of a neutral color. If it is possible, the archite<;t and interior decorator should consult before the house is built regarding the color of the walls, texture of the plaster, of windows, style of fireplace and mantel, lighting fixtures '\nd the entire general scheme to be carried out. Interior walls of this type of architecture are so broken by .. rches, balconies, small windows and niches that they require few pictures and little decoration but usually there is at least one space in the room that can be made more interesting by a tapestry, a good painting or a wall hanging. Poetic paintings have been utilized in La Casa Enchantanda por el Agua, the Spanish home of Mr. M. W. Carruth in Beach Park. But a tiny Spanish home can be made just as attractive in a modest way. Wall hangings created of hand blocked linen, tropical in design and coloring when edged in satin or a ragged woolen fringe, are always good, and some reasonably priced tapestries are effective if chosen in an outdoor design and well blended colors: For a perfect background, the neutral wall should 62 be canopied by a ceiling of lighter shade and at its base should have a floor rich in some tone of brown. Here again a Florida product can be used with much success-selected pine makes a wonderfully durable floor and with the aid of stains and wax can be colored any tone desired and dressed to a softness in keeping with the richest furnishings There is on record at least one "hard wood" pine floor that has been in use a score and a half years and is still in fine condition. The Oriental rug is innately suitable for the Spanish home, but many of the one toned chenille rugs and some of the Wiltons and Axminsters would answer the purpose almost as well and one's purse often bet ter. There is also a hand-tufted imported Spanish rug, rugged and delightful in design and color, that is particularly adaptable to the informal Spanish home. Then there are the plain linen and woolens. Exclud ing the Orientals, the tendency is generally toward the one or two toned rug in its role as background. Florida interior decorators are making a plea for truer Spanish types, truer colors, and it is their hope that in time Florida will l ead America in the utiliza tion of things that are typically Spanish. Taking color for example, a blue is being widely used as Spanish that is not Spanish but Papal blue, and this can be proven easily by recalling a bit of Spanish history. In the Fifteenth Century, the Pope gave orders that Papal blue should not be used in Spain and the Spaniards, not to be cheated out of a single one of their beloved colors, retaliated by mixing a great deal of green into the Papal blue and evolving a green-blue that became known as typically Spanish. Original specimens of it still exist in rare pieces of old velvet that are now almost priceless. This is but a single instance but one that should tempt all those engaged in house painting and interior decoration to do deep research in color. Red, though prominent in both Spanish and Italian decoration, is little used in Spanish homes here, but employed incidentally it would add dash and fire without striking a discordant note. An Italian chair upholstered in red velvet, a tapestried chair sporting a red fringe, vividly red cushions, scarlet bound books would all blend harmoniously with the furnishings of a Spanish room. Tones of green are exceptionally good for decoration here, also, because of the predominance of green in the scenery. In fact, all brilliant colors are brought out by Florida's scintillating sunshine and blend with and sink into the surroundings. They belong. THE choice of furniture will be considered in this article, not historically in regard to the Spanish home in Florida its needs and its uses and the manner in which these needs are met locally. As has been said, the most satisfying type of furniture, for the formal Spanish home is a combination of Spanish and Italian pieces, and if one has not the knowledge of the lines and structures of thes e styles, he should inform himself by research so that he will know what he is talking about, and then seek out the best interior decorator he can find and put An attractive sun porch furnished in willow.


Showi1111 the dot,ble drapery of the exterior glass d.oor and the extensive use of wrought iron in lighting fixtures and ,.ailings. his house in his hands, for a subject like this cannot be mastered over night. It is better to buy a few really good reproduc tions than to fill a place with mediocre copies and as good reproductions can be found in Florida as any place in America. If reproductions cannot be afforded other furniture should be substituted. Painted furniture is excellent in the Span6h home if not over done, many overstuffed pieces would do very well and one in terior decorator has had success in work ing out individual pieces of the stick style of reed furniture, which he claims is adaptable to the small and medium sized Spanish home. The manufacture of this type of furniture here is an innovation and gives a greater variety of choice than when the willow and cane-back modes were alone available, yet all those styles can well be worked into the scheme of the informal Spanish home. In combination with painted furniture they demand a two fold admiration. The interior decoration of the Florida home is a paradoxical subject at best, be cause of the migratory habits of some of her residents. It is said that many people who make Florida a Winter playground prefer to furnish their homes as they would their Summer cottages, which brings to mind Ringling's famous slogan: "Come and spend the Summer this Winter in Florida." (This may not be exact.) Na turally when folk seek a balmy climate their psychology demands warm weather h o u s e surroundings and furnishings. Native Floridians, on the other hand, prefer the more substantial overstuffed furniture and they are upheld in their choice by one of the prominent furniture firms here that claims that the overstuffed variety is quite as cool as the other after cushions have been added, and that it is more in keeping with the better class of home. No other type of home gives latitude for exotic and striking accessories as does the Spanish. And here again Florida excels itself in what it has to offer in wrought iron pieces. Add to the wrought iron drapery poles described earlier: Lamps trimmed with rings that look like noth ing so much as Spanish earrings; floor lamps that have found greater favor than any other type for all kinds of homes; wall lamps; lanterns for hall and patio; incidental tables ; fire place benches ; smokers ; book racks ; and irons ; fire sets all individually designed, if desired, and finished in antique or polychrome style. It is hoped that marshmallow forks and popcorn poppers which can be had in heavy brass, also in keeping with the Spanish home, will be otdded to the list because of the sociability they suggest. There is another charming accessory that most lovers of the Spanish home not only crave but demand and that is a re production of the Santa Maria or one of the other vessels which brought Columbus to the New World. It is said that none of these miniature ships are being fashioned in Florida for the trade and it seems a pity that some native fishermen do not enter into this picturesque occupation in stead of letting the Gloucester seamen have an exclusive on that which is so truly Floridian. These little vessels set on the mantel or an especially decorated shelf are irresistible. But turning from the Spanish home to the Florida home in general the Colonial, the bungalow, the most important thing to remember in selecting furniture and furnishings is comfort. Period furni ture designed by Chippendale, Hepplewhite, Sheraton, Adam, are all suitable for these types of homes as, again is the painted furniture, with the fiber, willow and reed for sun porch and informal rooms. Yet, in every case, a house may be historically correct, richly furnished. but it can never be artistic unless it is home like, livable, and suitable to the occasion. Rooms that are overcrowded, chairs that are uncomfortable, walls that irritate, colors that either clash or become mono tonous are a travesty on interior decora tion. The living room is naturally the center of the home, and here, if no place else, there should be an open fire-place with glowing logs, the heart of the home from which all life and warmth radiates. No forced arrangement of furniture should be evident. Easy chairs will naturally be 63


The trcrverse curtain used with a draped cornice and glass curtain. The rugs which allow a little color in the bedroom are French Wiltons. placed reasonably near the fire in conver sational groups. The piano, the sofa, the center table-which need not be placed in the center of the room-the end tables, smoking stand s will all fit nicely into the grouping if they have been selected with regard to the style and size of the room. Three or four lights, well shaded or frosted, should be available for those who want to read and the shades will range in accordance to the schemes of decora tion, anywhere from parchment and chintz to taffetas and georgettes. Georg ette is said to be one of the most durable and satisfactory materials for the Florida climate. In the Colonial home and the bungalow, the sun porch, indispensable in Florida, if one would enjoy the gifts of the Gods, takes the place of the sky-canopied patio of the Spanish house and while it lacks the romance of the Spanish court, it an nexes an enormous amount of comfort and cheer. Furnished in wicker, willow and r eed combined with painted pieces, its battery of windows gaily draped at either end, giving opportunity for a vast view of the country stretching far an' d away, it seems indisputably represen!ative of a land of golden sunshine. Palm Beach Mayor Credits "Boom" to Prohibition I N an interview published recently in the New York Herald Tribune Mayor Stephen Harvey of Palm Beach "gave away the secret of the tremendous in crease in real estate values in Florida," which is, according to that newspaper,Prohibition. The H erald Tribune goes on to say that "the conclusion was reached in a rather roundabout way, but once Mr. Harvey led up to it there was no mistaking it. When Congress ruled out of legal existence the professional bartender and made amateurs out of uncounted thousands of bachelors and husbands, the Florida orange for the first time came into its own. The com plicated recipe for cocktails having been forgotten because of their need for alcoho lic beverages that were hard to get, all America hailed the simplified Bronx into 64, which one need put nothing more than gin and the juice of citrous fruits. 'The people needed an orange that had lots of juice, Mr. Harvey explained, so they looked to Florida where we had been raising oranges right along. There had been no noise made about our product until that time, so accustomed were persons to look to the West Coast for their juice.' "However, the weary householder, seek ing alcoholic stimulation., could n o t be bothered with squeezing any fruit other than with the largest amount of juice, so there grew up, without expensive adver tising, a demand for the Florida orange. "That stimulated orange growing in Florida and the prosperity of the State began. Not the demand for winter homes, but a belated realization of the agricultural and industrial pos s ibilities of the state was behind the present feverish interest in Florida land, the Palm Beach Mayor said. The price of residential sites was noth ing but a re'fl.ex from that, he declared "Moreover, Mr . Harvey admitted some thing that the advertisements of Florida land have never given away. According to him, Florida is not an ideal agricultural location, nor an ideal place for a home "'To say that the state is ideal is bunk, of course,' he said. 'So is it bunk to say the same thing of Southern California. Both sections approach the ideal, but they don't meet it. Nor are we jealous of Southern California nor a rival fighting it. There is plenty of room for both.'' "'Don't think the Florida land values to-day represent a boom, because they don't. It is a steady development that has come to stay."


When tlitnote reached Florida it was delivered to a pink and purple bungalow. The Metamorphosis of Dam. A New Series of Fiction Stories T HIS is a story -;>f Florida. Yet, strangely enough, it begins in New York. It begins, to be precise, in the Riverside Drive apartment of Horatio Myles, well known Wall Street operator, and had we the power of a motion picture projection machine we would flash a close up of the writing desk in its so-called living room. For at the writing desk sat the petted daughter of the household doing the most logical thing imaginablewriting. The product of her Spencerian activities was a note to a former school chum: "Darlmg Glory: (The n ote began) : What would YOU do with a magumpf Must I explain that wordf Have you, in the tropical fastness of your Florida habitat, failed to keep pace with Eastern slang f Well, then, dearest of the dear; a magump -briefly stated---is nothing more than a palooka. "My own particular magump struggles through life with the unbelievable name of Dracus Ambrou Marsden, which I have shortened considerably by honoring only his initials-Dam. By profession he is one of those chaps who draw pretty pic tures of houses so that contractors may earn indecent living at their trade-an architect, the more archaic would call him "Dam, in spite of his name, represents the ne plus ultra of manly comeliness in m::f eyes. But looking the situation fairly in its face, I am beginning to fear that there isn't a shred of hope for little Trixie . Dam is neither ambitious in his profession nor amorous-w far as I am concerned She had been christened Flavia Beatrice Myles by her adoring parents who had hoped fondly that she would retain the Flavia part of it throughout her earthly existence. They even gave her a good start in the proper direction by using the name constantly in connection with her. But after she had outgrown her childhood and approached the age of indiscretion in the rather strict confines of Miss Hardy's "Select School for Girls" in Virginia, her companions settled the By 0. FOERSTER SCHULLY matter for all concerned. To them, and later to everybody else, she became just -Trixie. The Glory of the note was one Gloria Allen, a former fellow prisoner of Miss Hardy's Select School for Girls. Gloria's father, permanently addicted to Florida's climate, had something to do with fruit growing and, as he termed it, dabbled in real estate on the side, But he was merely, if we may use the expression, kidding himself I Real estate was the main issue of his activities. However, we may as well continue with Trixie's note. "Instead of getting out and doing things for himself, Dam is content to fill a posi tion as draughtsman with a firm of archi tects here, Lester and Liv(JIIwais. And in the field of romance he is quite as much of a laggard. He calls on me frequently but I can't make him develop interesrmg comPlications. I've done everything sible to push him towards the chasm that is practically yawning for him. Tlie re sults are discouraging. Either he doesn't recognize my hopes or purposely ignores them. "At school you were a wiz at solving problems. If yotlr ability is still reasonably good in this direction, for heaven 's sake tell me what I should do wifh or to my precious magump. Ever:y time I think of him (which is always) my heart cries out, 'Dam! Dam! Dam!'" WHEN the note reached Florida it was delivered to a pink and purple bungalow in one of the more established subdivisions. The postman was advised by the present t enan t s that the Aliens had moved from that address about two months before. He was given another address and accordingly made a notation of this on the envelope. A second postman took up the trail here. The penciled notation directed him to an Italian villa with Moorish and Greek complexes. But the note was not due to be delivered, yet. The occupants of the Italian villa told the postman that the Aliens had moved again and gave him what was presumably their present address. This necessitated his turning it over to a third postman who managed to deliver it into Gloria's hand just as she and her parent's were leaving that address for a fourth. It must not be supposed that Mr. Allen suffered financial loss by moving periodically from bungalow to villa and from villa to bungalow. As a matter of fact, his bank account profited greatly by these migrations. 'For, to him, every move represented a sale an d every sale represented a profit of no less than a thousand dollars and in many instances, more. In the machine, on her way to her new home, Gloria read the note that had just been delivered to her. Superficially, one would say that Gloria Allen was much too unsophisticated and demure to solve the intricate prdblems of another's amours. 'She seemed 'to belong to the class of maidens who know nothing. of and care less for masculine entanglements. Flapperisms were entirely lacking from her general assemble. Not that she was a frump in any sense of the word. Nothing could be further from the truth. A brief description of Glory will convince the most skeptical of that. Of course, her hair was bobbed; but this, at a time when even grandmothers, on a large scale, are going in for bobbing, connotes practically nothing. How ever, a pair of seemingly frank, rather large blue eyes enabled her to impress admittedly antagonistic persons agai{lst their own wills. More than that, they helped her immeasurably in lending a convincing note to fibs-in the use of which she was neither entirely scrupulous nor stinting. IN the matter of clothes, she had a leaning towards georgettes of more or less unobtrusive shades. Of shoes and hats her father would have been the first to testify she had much too many. He did not agree with his pretty daugh-65


ter that nothing under the sun was quite so important to a mood as a slip per or a chapeau. If the truth be known-although no one was so much a slave to them as himself-Mr. Allen didn't believe in moods. Gloria did. Upon finishing the note, Gloria stuffed it into her exceedingly commodious van ity case-which resembled nothing so much as a miniature coffin-and leaned forward towards her mother. "Trixie's coming to visit us," she an nounced. "Trixie?" her father demanded. "Full name's Flavia Beatrice Myles -knew her at Miss Hardy's," supple mented Gloria obligingly. She writes that she has been suffering from heart trouble. There is little hope for recov ery." "Poor girl," vouchsafed Mrs. Allen. "But how did she decide to visit us, Glory?" ' SHE hasn't yet, Mother, darling," admitted Gloria. "I'm going to in vite her. Florida climate, you knoVi. Wonderful for the heart. Isn't it, Pops, ole dear?" "Good for everything else, oughta be good for that," he agreed-somewhat against his will. Personally, he wasn't quite in favor of his home into a hospital for weak-hearted girls-even if they had formerly attended Miss Hardy's Select School for Girls "But be careful she doesn't die on our hands. It would be a black eye to the climate You know how these other states talk." Gloria didn't answer. Nevertheless, as luck would have it, things soon began to happen in New York. The same day that Trixie re ceived Gloria's invitation, urgently press ing her to come to Florida, George Les ter, senior IJ!ember of the firm of Lester and Livaudais, summoned Trixie's pre cious magump into his private office. "Marsden, how long would it take you to pack up your things and go to Florida?" he snapped. The magump first stared uncompre hendingly at his superior officer and then began to fidget with his coat lapels. "Really, Mr. Lester," he said hesitant ly, "I-I wouldn't like to go to Florida, at all." "I'm not askin$. you that," exclaimed Lester aggressively. "But why not?" "Because I'm satisfied with my posi tion in New York," replied Marsdennot, however, with absolute truth. He was not satisfied with his position in New York but going to Florida would mean making a change-and the magump of that period was deeply opposed to mak ing changes. "Well, we have an opening in our Florida office and can easily spare you here," snapped Lester. "Florida-or the New York 'Help Wanted' column. When can you leave?" WITH the question put to him in that way Ma-rsden had no choice. "Tomorrow night," he replied, reluc tantly. "Make it tonight," said Lester. "Here, I've had your ticket and Pullman reser vation bought for you. Take the rest of the day off to pack. Good-bye. Close the door as you go out." Marsden returned to his desk with his mind in a daze. Florida I Like a bolt out of the blue. Oh, well, why not? Big things were being done there, he had heard. But that meant little to him. Big things were not in his line Dur ing his early youth, perhaps, he had known ambition. By the time he had left college, ambition had deserted him and he had come to accept himself, men tally, as a doer of small things. Flor ida? There was a field for him even there, he told himself. Because even where big things were being done, the little things could not be ignored com pletely. There, he remarked, he would find his niche. According to all laws of romance he should have staged a deeply moving scene with Trixie that night. He should have taken her to a spot where the sil very light of the moon filtered through a network of leafy bowers and taking her into his arms, pledged his eternal devotion to her. As a matter of fact, he did nothing of the sort. He merely scribbled off a few lines to her after he had finished packing and posted the note on his way to the station. He felt little or no regret in leaving her. She was a good scout and interested him to a certain degree but beyond that-well, to be candid, there wasn't anything be yond that. He slept soundly on the Pullman that night and woke up the following morn ing with a feeling of absolute resigna tion towards future residence in Florida. In order to get into his clothes, he went through all kinds of contortions from "bending the crab" to turning cartwheels in his berth. Finally, he crawled out in the aisle, picked up his bag and headed hastily towards the smoker. JUST as he was passing one of the drawing-rooms, its door opened and a girl, fresh and crisp as an early spring morn, stepped out. He crowded towards the window obligingly to let her pass. But instead of passing, she stood stock still and stared at him. "Oh, Dam I" she exclaimed. Marsden looked up in dismay and clutched at the lapels of his coat to hide his collarless state. "How did you get my note so quick ly?'' she demanded. Of course, his on the train could mean only one thing, to her mind. He had re ceived her note and not being able to bear parting with her, had decided to leave New York at the same time. But Marsden hadn't received a note -her's or anybody else's-and he was in a terribly disheveled condition. Didn't," he blurted, pushing onward. "You'll pardon me, I'm sure. See you later." And he made a desperate plunge into the crowded smoking compartment. But, true to his word, he did see her later. Explanations followed. She told him that she had tried several times to phone him at his office but no one had seemed to know where he had gone for the afternoon. He replied that he had tried to get her at her home but was told each time by the telephone operator that her line was busy. "That was probably when I was try ing to speak with you( she suggested. "It probably was," he lied. They spent the remainder of the trip almost entirely in each other's company -they ate together, spent hours on the observation platform getting dizzy by looking at the receding tracks and in her drawing-room nibbling chocolates. Marsden found that she had new angles of interest, the existence of which he had never previously suspected. And at times, she found that he was deeper of purpose than she had ever imagined. Therefore, they arrived in Florida in wha t might be considered supreme har-mony. Gloria, waiting in the station to greet her friend, allowed her brows to arch interrogatively at the sight of Trixie clinging to the arm of an unknown young man. "Dam," said Trixie, by way of intro duction, reading Gloria's expression. "Then, it's a honeymoon I" exclaimed Gloria, with innocent glee. Marsden colored to the roots of his hair but Trixie, modern maiden that she was, merely smiled in appreciation. "Not quite," she denied, perfectely at ease. "We met on the train-purely by accident. Dam is down here to fill a wonderful position--" "Drawing blueprints," finished the un fortunate Marsden heartlessly. GLORIA thought: "Hasn't enough gumption to pretend he amounts to something." Aloud, she said: "I'm sure you'll be doing the actual planning before long." 'No chance," corrected Marsden gloom ily. "Somebody has to draw the blue prints. I'm he." She drove Trixie's pre. cious magump to his hotel and upon leaving him, in vited him to call at her home as soon as he was settled. However, she didn't ex pect him to take advantage of her in vitation that very same evening. But they were hardly through dinner when the doorbell rang. It was Marsdenlooking more blue and despondent than ever. "Kind of you to call," she murmured as she accepted his hand. "I came to say good-bye," he an nounced without preliminaries. "Of all things I" Trixie exclaimed "What is the matter?" "That's what I would like to know," Marsden admitted. "I reported to the toea; office of Lester and Livaudais for duty. Instead of showing me to a desk they gave me this telegram. Read it!" Trixie opened the telegram with nervous fingers. Hanging over her friend's shoulder, Gloria read the fatal words: "CHANGE IN PLANS NECESSITATES OUR DISPENSING WITH YOUR SERVICES STOP REGRET THAT WE CANNOT OFFER YOU RETURN TRANSPORTATION STOP WISH YOU LUCK IN FINDING NEW POSITION." It was signed George Lester. "Oh, Dam," cried Trixie. "Exactly what I said when I read it,'' Marsden confessed. "Isn't that a lovely deal? I didn't know Lester would gyp anybody like that." "Fiddlesticks!" exlaimed Gloria in an noyance. "Fancy your having to leave us so soon. And Trixie was looking for ward to such wonderful times with you." "Maybe I didn't plan to have a good time with both of you. too," he told her. "The ironical part of :t all is that when I was in New York I didn't want to come to Florida, but had to, against my will. And now that I'm here-and see exactly what it is like-! don't want to go back" "Goody, goody!" cried Gloria, very, very sweetly. "Then you are going to stay?" "That's the main trouble-! can't," Marsden replied. "I haven't a job and my bank account is lower than my spirits." "Why not invest in some real estate, like Daddy, dear, does and sell it at a profit?" inquired Gloria. "Everybody's doing it." "Marvelous idea," Dam admitted. "And the buying part wouldn't be so very diffi -


cult; I've been approached by no less than ten different agents since 1 arrived and each one of them offered me 'the chance of a lifetime.' The only objection to my taking advantage of these chances of a lifetime' is that I haven't enough money to buy the plot of grass before any one of the properties offered to me." "What do you, as an architect, think of the houses?" Gloria asked, becoming serious rather suddenly. "Some of them are beauties-and some are abominations," replied Dam fervently. "And yet they all sellthe beauties and the abom inations, alike," she sug gested idly. "Some of them I'd pledge myself to the devil to own -some I wouldn't accept as a gift," Dam went on. "But, you see, everybody doesn't understand archi-tecture as you do," Gloria pointed out softly. "Some persons have abominable taste and when they build, they naturally build abom inable houses. They want striking color and striking .tine-in other-words, flash I The others, and I think you'll find them in the ma-jority, build for permanence and beauty. They f!)so include colors in their specifications; because the day of drab houses is gone. But with them it is a color scheme and not a color riot. Pshaw, here I am delivering a typical Miss Hardy lecture." "They?" Gloria inquired. "The architects." "You're one of them," she suggested. "Do you think you. could produce such a happy blend of appeals?" "I may be able to," replied the magump, forgetting that he had come .to Florida as an incorrigible doer of little things. "An idle day dream," remarked Gloria airily. "It isn't either," cried Trixie instantly, contributing to the conversation for Moonlight on Indian River BY LUCIA CLARK MARKHAM SILVER river and silver sky, A great white moon-god riding high Over the ripples the dark trees lean Peering into the crystal screen Where they have graven their memories Through days of storming and nights of ease. The moonlight stretches a long straight road That leads from the unsealed gates of God, And airily down this vivid lane All earth's gladnesses dance again Flitting in winged ethereal hosts, Wraiths of happiness, frail dream-ghosts Lost love-wh4spers and songs that died Beautiful visions crucified Faintly echoing, far away Music ineffable seems to play, A dulcet of golden strin .Qs And flute's melodious While tender voices in rhythmic ban Are dying in beauty among the stars Under the charm of that mystic sky, Light-heart, laughing, we wander by, And follow the road with a yeanving gaze Till we are lost in the lustrous maze And o1vr souls drift outward valiantly Voyaging on to the questing sea, And we are off in a batrque of dreams the swirl of the limpid gleams. What Isle of Avalon shall we find seriously before." 'Merely a passing mood, darling," re plied Gloria, with a smile. "It isn't often that I can exercise a mood around here, you know. Daddy, dear, doesn't believe in them." When Marsden left Gloria's home that evening, he had completely abandoned his plan to return to New York on the first train headed northward. But there were other details that required atten tion. For he mentione.d that he thought it best to leave the hotel and seek less expensive quarters elsewhere. "Horrors, no I" Gloria told him "That would be the most unfortunate mis take that you ever could make. A big front is your motif, from now on.'' "But my bank account ---1" he pleaded. "Forget your bank ac count," she advised him "If I were in your place I'd look for more expensive quarters.'' Marsden vetoed this sug gestion but left them with the evident determination of getting down to real work immediately. Gloria mentally credited her ac count with a moral victory and before going to bed, gave her reflection in the mirror a self-satisfied smile. Moreover, while still look ing in the mirror, she al lowed the eye that was far thest from Trixie to be come eclipsed for a moment in a fleeting wink. One day passed and they received no word from Marsden. Two days and Trixie began to grow rest less-so restless, in fact, that Gloria resorted to all means to amuse her. On "Not at all,'' Marsden announced without the slightest idea of who Miss Hardy might lie. "I dare say there is a lot of truth in what you just said but, even so, I can't help won dering why they build those abominations at all." With palm-boughs swaying against the wind? What towered temples beyond the dawn the third day she could re strain herself no longer and announced her intention of calling him up at his hotel. She seriously suspected that her Dam was slighting her dreadfully "Because architecture, nowadays, is a business an' d not an art," replied Gloria "You're wrong there,'' Dam interrupted. "It is both a business and artjust as it always has been." "Have it your way," Gloria yielded. "The for mer side of it, then, would show poor business quali fications if it produced houses which only part of the people would want to buy. Hence, the abomina tions." "But that, in itself is bad business tactics,'' Trixie' s precious magump insisted. "Each individual type of house is limited to a particular class. Its appeal isn't gen eral. Why doesn't someone come for ward and produce a house-houses, if you like-that has enough beauty to satisfy the demands of one class and enough dash to satisfy the demands of the other?" "Because that would be impossible,'' remarked Gloria calmly. "JT isn't ," e xclaimed Marsd e n with absolute conviction. "They've done it in other periods and they can do it to day." Whose bells' deep ringing has lured us on? What angel-people crests shall rise Over those meadows of Paradise ? What strange bird-singing mu! rare perfume What flowers flaunting their fadeless bl.oom? Tomorrow the noise and the glare will come And the magic lyres will again be dnmb; How shall we garner the vision true That blazes there in the gold and blue Written for us in the wondrous sheen That flatres for an instant across the screen Of our tawdry lives, and lights once more The beacon oj beauty at life's bleak door? How shall we merit the golden dower Of this immortal hour ? the first time and then only because the occasion had arisen to defend her precious magump against calumny. "Dam could do it if he'd want." "It's a man-size job,'' Gloria sug gested. "Dam's all man!" announced Trixie proudly. "Then, let him get busy,'' ordered Gloria. "If he can produce s uch a house he need never worry about positions from the Lester and Livaudias of this world." Trix ie stared at her chum in surprise. "What's come over you?" she wanted to know. "I've never heard you talk so "He surely ought to have those old plans finished by now," she argued pettishly. "I wouldn't phone him,'' Gloria suggested quietly "Can t you realize that he hasn't finished them yet or he would have been out here long before this time singing his own praises." "But why hasn't he fin ished them?" Trixie de manded. "Maybe b e c au s e he doesn't find it as easy as thought it would be," Gloria replied ":1th a smile. "You see, Trixie, your pre cious magump is probably tackling the stiffest proposition he has ever encountered. And if he does succeed it means that he deserves all the more credit.'' "But in the meantime, I'm lonesome Trixie pouted. "Rrom your letter I thought you wanted him to be ambitious," Gloria remarked. "I do,'' Trixie insisted, "but not to the point of leaving me neglect ed." "Oh, if you feel neglected," Gloria has tened to say, "then I've failed in my (Continu e d on page 165) 67


InterViewing CELEBRITIES tn FLORIDA AMONG the natural products of Florida may be mentioned Sun shine, Salesmen and Celebrities. The first two flourish like the w. k. green bay tree about 365 days of the year, while the third is peculiar to the winter season. During the summer this species hibernates, usually "boroughing" somewhere in the vicinity of Manhattan. As a member of the editorial staff of the Palm Beach Post it has been my privilege to interview several o f those who have won fame and fortu ne, and who, quite sensibly, came to Flo rida to .the fame and to invest the for. fune. Some were combining work with play, a most delightful pursuit in Florida. F o r instance there was Bebe Daniels known to film fans the world over. She it was who assisted Harold Lloyd in his steps to stardom and now revolves in an orbit all her own. Bebe was making a picture, and, in company with her mother, was stopping at the El Verano hotel. Her large brown eyes which so often have been brimming with cinema tears were sparkling with gaiety the morning she was seen, while her mouth had none of the pathetic droop so ofteri noticed on the screen. She had been reading Stephen Lea cock. "I'm simply crazy about Leacock and Ibanez. aren't you?" she said. And from literature we talked of life in general, and of work, the most important factor in life Bebe said she was sure the time rapidly was passing when a girl could get by

I I The" Story of Haines City By W ESS T. O'REGAN See,Pictures on Page 26 The Dixie Highway along Lake Eva near Haines City 0 NE hundred years ago, Semi nole Indians laid the foundation for the manufacturing and distributing center of central and south Florida on a little island near the present site of Haines City. This year, Haines City-actually built on actualities, if you please-has made its bow as the culmination of the early work of the Indians. From a little island unplatted in government records, up to 1925 Haines City has been built through the efforts of the Indian, the early white pioneers, and the more important figures of Florida's present day development until there is now on the old Seminole pow-wow ground a real city. There lives in central Florida an old, old story-teller with a wonderful memory, who if properly coaxed and prompted will draw his chair to the porch rail, rest his elbows thereon, allow his gaze to wander off into the distance, and recite a series of romantic tales of the central Florida as he knew it from fifty to seventy-five years ago. Each of his stories has in it a thread which may be connected, vaguely sometimes it is true, with the busy humdrum and uproar of every type of development that is prominent in the rapid upbuilding of today's Florida. Some of the stories have to deal with the doings of the Spaniards, handed down to him by his fathers. Many of them are Indian lore that he has collected and p _reserved in his memory. Tales of the supremacy on the part of the Semi noles over settlers who were unschooled l_n pioneer craft; reminiscences of two generations of the manners and ways b) which the white men took much of Florida for themselves and started the snowball of improvement on its way to be come an avalanche of development. The danger-fraught trail from J ackson' ville to Tampa, laid out originally by Spanish explorers and defended by their successors in the business of pioneering, brings in its poignancy in this taleweaver's memory an aura of the cov-ered-wagon days and of weary travellers who plodded it. One of the old man's favorite stories is one in which he refers often to the predestination of Haines City as the clearing house for Florida's vast traffic. "In the 'word-of-mouth' history of the Florida of seventy-five and a hundred years ago," he says, "there is told of the habits of Seminoles who came to the sec tion now occupied by Haines City to hold their meetings and pow-wows. No explanation is given for this, other, than the fact th

of salesmanship brought about the construction of other homes, but the little group of buildings remained beneath the notice of the railroad company. Diplomacy, it is reported, appealed to Hitt as a s9lution of the problem. He communicated with General H. S . Haines, civil engineer of the S . F. R. R., and suggested the doing away with the name Clay Cut and substitution of Haines City. "Maybe," says the old man with the reminiscences, "he didn't tell Haines that the name of the locality meant but little as long as the railroad company recog nized it as a stopping place. At any rate, an order was issued to have all trains stop in Haines City, and Hitt was further paid for his diplomacy by being made surgeon for the railroad." WITH the passage of years, little di plomatic turns such as that of Dr. Hitt, and the natural appreciation of such a fertile and desirable community brought Haines City further into its march to become the greatest pptential manufacturing, distributing and wholesaling cen ter of all central Florida. Contrary to expectation, the first hard road was not brought into Haines City from the north. [nstead, what was known ten or eleven ago in many circles as a profo).lnd luxury was built into Haines City from Tampa, in the form of a narrow but s erviceable hard road. "Haines City was the end," and the o ld man smiles at the comparison with 1925' s highways system "To the north, t o the east, a!ld to the south lay broad expanses of productive soil, dotted in many instances with the marks of cul tivation, b!lt indented oJ:!lY slightly with w inding trails that predicted impossi bility to him who might essay their courses with an automobile. Even the lightest of cars could progress through the sand with only a slight degree of s uccess." "I c a n remember," he continues "when travelling men, covering their Polk and CJscela county territory by hired auto mobile, would give desirable odds that anyone in a car would fail to reach Kissimmee through the sand. "Another story is told of a prominent Tampan, who ten years ago arrived in Haine s City with his bride on what was t o have been a honeymoon over the state. Bear stories of the travelling men d id not affect his ambition, but a s incere e ffort to combat successfully the sand between Haines Cit y and Kissimmee ended in the return_of the newly-weds to Tampa after a round trip honeymoon of the 116 miles from their home to Haines City and back." Then came the appreciation of more men for Haines City as a central loca tion, and new businesses and trades were brought there. Slowly, it is admitted, but nevertheless certait: tly, and by some good fortune, the merchants who came were in variety as far as their stocks in trade were concerned. With the entrance of the mer-chants there came another forerunner of success in the form of improved highways By means oi state and county aid, Haines City was within several years facilitated by hard roads leading to the north, south and west. From Jacksonville came traffic by automobile and truck, and from Tampa, Winter Haven, Lakeland, Bartow, Lake Wales, Sebring and from Fort Myers and Moore Haven. The national movement to Florida which started several years ago with the knowledge that this land of sunshine and flowers is a second Garden of Eden has brought into Haines City more than a 3,500 population. In 1920, the resi dents a few more than 500. RAILROAD faciliti e s have been in the last ten years increased materially until Haines City is the junction point of two of the most important branches of the Atlantic Coast Line Rail road with the main line, the old man said. One branch runs down the Scenic Highlands h ftyse v e n mil es to S ebring and passeng e r-ser v ice has been incr e ased with a regularity that bespeaks in the nearfuture a complete population of every available spot in the beautiful ridge section. The other railroad branch runs to Fort Myers, through the rich truck lands of south Florida, and daily are borne through Haines City carloads upon carloads of Florida's finest vege tables. As a transportation c enter, Haines City is ideally located. Three railroad lines enter the city and clear their traffic here. Four of Florida's principal highways bring new automobiles here every hour of the day. From Jacks onville and Orlando comes the Dixie highway, from Tampa and Lakeland is the Lee-Jackson highway, while the Fort Myers road, through Bartow and Winter Haven comes from the south. Carrying outsiders into Haines Cit y from Miami and West Palm B each and the lower east c oast i s th e Sce ni c Highl a nd route, fed by the year cild Conners highway across the Everglades. "Three more arteries of travel are under way,'' the old man stated, "and upon their completion will make Haines City the hub of Florida's principal highways. From Sarasota through the southwest corner of Polk county, Bartow and Winter Haven is being built a road which will shorten the present route 47 miles. To the east there is under construction the lin k that will connect Melbourne and Tampa in a straight line with the only central-peninsular cross state highway, and the Lake City-Ocala thoroughfare, knqwn as the Florida Short i s being linked directly with Haines City by means of a hard road from the latter town to Polk City, so that all of the Florida-bound traffic through Lake City will come througi1 Haines City." THE old storyteller, aristocrat though he is, will lean back in his chair and light a pipe that should have service stripes. "I could tell you a lot about real estate and development, too, he says, and being urged, 'continues with his tale of Haines City. "There is a building program that is already under way, providing for $5,000,-000 worth of new construction during the next year," he s!_!.ys. "The fact that 1l is under way bears out the Haines City slogan-'Built on Actualities.' By actual c.ount, there will be erected in Haines City-some of them ar_e already under construction-more than 550 homes during the next year. "The sudden realization of outsiders that Haines City is the coming manufacturing and distributing point of the state has made it necessary that more homes be built immediately to care for the influx of new residents," he ex plains, and adds that one manufacturing plant alone, which is to start operations in Haines City in December, is prepar ing t o use 250 resid e nces for its em ployees. One developer, who is responsible for a $10,000,000 project in Haines City during 1925, and who is working on a five year program of improvement along resi dential lines in and around the city, will be responsible also for more than a hundred of the houses. Others have guaranteed to erect fifty, thirty-five, twenty-five, ten. Indiv iduals are build ing houses as rapidly as they can g e t ( on page 116) One o f the many attrac t ive home s at Ha ines C i t y. 70


Purely Informal In Which It Is Shown That Florida Has No Dog Days By s. M. SHELTON J UST because Florida's beaches are a Mecca for merry-makers during the winter, when bathing is enjoyed every day, it is barely possible th;.t s ome one in an obscure shop on Main Street in Bingville imagines they ar! deserted in summer. The old idea that Florida's season lasts only three months because of the hot weather, malaria and mosquitoes, is hard to uproot in some minds, although the rank and file have been enlightened, judging by the thou sands who have flocked towards Florida ail summer seeking to avoid next winter's rush. In the southern part of the state, radiat ing 150 miles north and south of Palm Beach on the east coast and Tampa on the west coast, the highest average temperature is about 82 degrees in the month of August. Many New Yorkers would have found this a delightful relief from the sweltering heat in the Empire City during last August. That old line, "It isn't the heat; it's the humidity," may be a good conversation opener up where the skyscrapers bloom, but the fact re mains that the mercury has an unpleasant habit of tickling the 90-degree line more frequently than it does down here in the land of orange blossoms. Upper: Miss Florentine Holmes might qualify as a carpente r if her ambitioniS ran in that direction Chicago, St. Louis, Kansas City and many of our other inland cities will find that the temperature of Florida beaches offers an appealing contrast to their own Fahrenheit readings during the summer months. A little investigation shows that the waves, while they may be wild, are cer tainly not lonesome. Put on your specs at any point along the beach near any siz(:able city or town and you will sec what first looks like coconuts floating up and down. You learn that they are really bathing caps upon the heads of persons who have swum far out. Soon you will see the bathers diving and then there can be no mistake. A rust ling behind you shows that more than one person is taking a sun-bath in the sands. -True, we have not with us during the summer the Olympic teams which stage their practice swims each winter in Florida waters to get in trim for the international events. But in their place you will find hundreds of mermen and mermaids who, to the untrained eye, would make Gertrude Ederle look well to her laurels. Many of them have hung up splendid scores in amateur a nd pro fP.ssional events, and a list of names could be furnished if that were the pur pose of this article, which it is not. The beaches are the natural play grounds which a beneficent Creator has turnished for the younger generation to Lower: An artist and his on Miami shore. Wa tch for her pictu re on th e magazine c.overs. W?rk off their excess energy, and you w1ll find that the kids are taking ad vantage of all the opportunities offered them, to the great benefit of their health. Some o f the girls are burned aearly black from the summer sun, they are stronger and better for it, ann a few weeks of cosmetics will restore them to their natural color, while the ex ercise and sunning they have had wil: keep them in good health for a year. South Florida's beaches the past sum mer have been more crowded than ever before, and if there is any difference in their general appearance from last winter, it is hard to detect. A few of the mo1 e aristocratic strictly winter tourist hotels remained with doors discreetly barred, but a large number of the popular tour ist hotels were open to accommodate the crowds, whic;:h came in unprecedented numbers from all corners of th e nation. The bath houses were jammed and at times it is said bathers resorted to the uid expedient of changing m closed cars. THE autumn is now at hand and the general indication is that the sum mer season will merge into the winter so completely that it will be impossible to tell where one leaves off and the other begins. The tourist trains are al ready beginning to roll in and the strictly wmter hotels are opening much earlie1 than last season, because a great many persons are forced to make their on yachts and houseboats, and others with plenty of money in their poc k ets are camping on the beach in tents be cause of the housing shortage. The bathing girls of the Southern Florida beaches, and particularly those around Miami, have taken full advan tage of the summer's opportunity for water sports, and have gained the fullest measure of health and strength. Not a day passes but hundreds of private pic nic parties can be fcund at various points along the shore. Perhaps-and usuallythe entire day is spent in bathing suits, because in this climate this costume has really come into its own and, some say, will soon be recognized for all purposes except strictly formal affairs. The building shortage, and the tre efforts being made to catch up w ith the actual needs, have tempted some of these Miami girls to practice the ;)pcration of different kinds of machinery : 1 se d iJ:I putting up houses. It cannot be said at this date how serious ti:lese efforts will be, but several have learned to drive nails without mahing their fingers, and a few others can operate saws, while one or two are trying out running con:1 ete mixers and repairing The battering of pneumatic hammers not far away cheers them in their task. 71


72 Who wouldn't be a Florida fisherman with m e rmaids l ike t hese to be caught ? Right: Spearing fish is important if your party happens to run short of rations and you are several miles from town with a stalled motor. The less serious but equally athletic set have set out to prov e the monkey theory by showing their agilit y at clambing up coconut trees and 1 bringing back the ripened nuts All are perfect l y at home in the water, and as evolution teaches that man was at one time a fish, we consider the th e ory doubly proved for the purposes of this article. Then there is golf-oh, much golf To borrow the words of a pill chas i ng enthusiast friend of ours, Florida is nothing short of the golfer's heaven Practically every city and town of any s ize has its 9 or 18 hole course and in many instances can boast of two or more links Miami Beach has the only course, so far as records show, where a real ele ph ant can be had for a caddy. As every on e knows, the elephant's capacity for ca rrying golf clubs is prodigious. He d oesn't talk while you are driving, he d oesn't snicker at a "windy," and to date ha s never been guilty of asking for tips Most Florida golf courses are adjacent or v ery near to the ocean, the Gulf or some b e autiful lake. When you get too hot under the collar, it is a very simple matter to climb into your "one-piece" and cool off. There's an inducement that will tempt m any a follower of the Royal and Ancient Game! Unexpectedly we run across an artist who has chosen the beach as his retreat. He has been fortunate in obtaining a good model from among the bathing girls. By the time this article apappears, the picture will be on a magazine cover. We note also in the background a long-haired individual writing on a tablet, erasing and writing again. No doubt he is a poet lured by the romantic charm of the spot to compose a few stanzas. We do not know what magazine they are to appear in or whether they are for private use. The beach ought to be as good an inspiration to the poet as to the painter. No doubt it was a picturesque spot along the beach similar to this one that inspired Kipling to produce some of his best poems. A great many of them have to do with the sea, and they are so realistic that one almost feels the stimulation of the salt air. One cannot im agine him writing such real, human stuff while sitting amid the formal furnishings of an English library. Kipling dipped his pen in the ocean before he dipped it in an ink well, and if he on this parti c ular beac h at thi s particular time we might look forward to something entirely original from him as a result And so it has been all through the summer-the reputed long, dreary, painful hot months the northern visitor at one time feared. If these have been dog days we must rise to remark that they must have been of a gay dog variety. In most cities of our acquaintance, the dreaded hot weather literally means physical torture to thousands. Pros trations are accepted with a casual shrug of the shoulders. But in Florida such a thing as a prostration is about as rare as a snowball or frozen cream in the morning bottle of milk Golfing in. bathing suits at Miami Beach with an elephant acting as caddy. A modern Florida version of William Tell. Summer months are purely periods o f working a little less arduously and in dulging more freely in such innocent pastimes as smashing a white golf ball down a verdant fairway and getting better acquainted with old man Neptune. Up and down her 1,200 miles of coa s t the Sunshine State always has plenty of breeze to cool her beaches and then sweep on its refres hing way over her jewel cities. Floriqa is fanned by winds from both Gulf and Ocean, Miami's principal factor being the southeast trade winds, which blow continuously during the summer. If one suffers from the heat it is becau s e


he has walked too fast in the sun, is wear ing a winter suit or lives in an uncom fortable house. Unfortunately there are a few such houses even in Florida. Architects coming from snow-clad states have, from force of habit, planned for protection against cold instead of for ventilation, and the result has been bad in these cases. But the architects are rapidly learning the clirn11te and its advantages, and the uncomfortable house, unless it is an old one, is now rare. The Spanish style of architecture, so popular in most parts of Florida, has been modified by these architects to meet the needs of the climate, and the result is a com.fortable and satisfactory dwelling. A surprisingly large number of persons are living in houseboats. Not all of these possess the convenience of resi dences, but they have the value of being on the water and getting plenty of air. Before Miami began filling in its bay front park, the en,tire water front was occupied by houseboats. These have now found places in the Miami river and other points. Of course, the house boat is not the exclusive rara avis of Miami. It is quite a widespread institution and affords all the comforts of home to thousands of families along both coasts. Hundreds of these picturesque 1i ttle residences are to be found nestling in the cool shade of luxuriant palms and coconut trees along the shores of many waterways. There is no likelihood of the houseboat going out of style as a dwelling, particu larly among the tourists, who like to make frequent changes of location. Southern Florida is proud of its beaches and takes pleasure in th e fact that they The coconut tree affords a convenient place to mjoy the co.ol breezes be tween plunges in the ocean, Miss Madeline Gallat essays to ape rate a c011crete mixer. Lower: The latest in bathing suits atnd sunshades at Roman Pools, Miami Beach. are tffronged with bathers at all seasons. The beaches present one of the !llOSt at tractive Yctspects of 1i fe in the The scenery along them invites artists and poets. The calm atmosphere is a valuable aid to introspection and philo sophical thot1ght. The sunrise i,n the morning is like the boom of a cannon waking world to another day of beauty and progress. The sunset, in its wonderful tints, records another rung in man's ladder of progress. It is the delightful informality of Florida's beaches and the way the natives and visitors alike enjoy them, that appeals to everyone, making them the nation's playground and establishing Flor ida's popularity as a summer retreat. Flashes of Facts ---By Moses Folsom State Fair Catnlogs Now Ready Anyone wishing information about the Florida State Fair at Jacksonville, November 19th to 28th, should write the secretary of the Florida State Fair As sociation at Jacksonville for the comprehensive catalog of ISO pages abounding in information for exhibitors and visitors. The Deaf and Blind The state has a half million or more dollars invested in a school for the general and vocational training of deaf and blind children, located at St. Augustine. For details of admission, etc., address President A. H. Walker. The school enjoys a fine reputation for efficiency. Persons interested in educational work should visit this institution and see what intelligently devoted teachers are doing to aid or benefit boys and girls in fitting them for usefulness and happiness The location is beautiful, with plenty. of milk and vegetables for the children. Florida is proud of the school and its work. Extinct Birds Among the most conspicuous birds of Florida, now extinct, was the paroquet or "parrakeet," a very showy bird, its handsome plumage resulting in many of them being caught for cages and at the same time it was a very easy mark for gunners, and they were ruthlessly shot. Honey This industry in Florida calls for little common labor and it would seem to be capable of wide expansion. For information address the State Plant Board, Gainesville. A Flarida Woman First Patent No. 6,423, issued to Agdalena S. Goodman, of Duval County, Florida, for an improvement in broom brushes, is said to have been the first patent given to a "native born American woman," according to the records of the United States Patent Office. This was in 1859, prior to which fifty-five patents in all had been issued to women. Since the Civil War, several thousands patents have been issued to women. I remember seeing in the old model room of the patent office in Washington a complete locomotive in miniature form, with every working part made by a woman. Florida's Width and Length Florida is a good bit longer than it is wide. To travel from Key West by rail to Pensacola is as far as from New York to St. Louis. The widest part of the peninsula Melbourne air line is about 140 miles. Our New Counties Martin County has Stuart for county seat; Indian River County has Vero, and Gulf County has Wewahitahka. 73


CRUISING tn Florida Waters A long the famous Halifax, the Indian River and the St. Lude, on Biscayne B ay and down among the Keys our yacht carried us away from the dty into nature's peace and quiet By H E. HARMAN Photos by the Author See Photo on Page 31 A night scen e 011 the low er Florida coast AA Y from the dust of the city, its whirl of busy activities, its noise and its rush, we are tied up here in the wilds of Florida for the night-just the happiest little cruising party you could possibly find When we left we said goodby to all our cares, when we stepped aboard the "Weona" at St. Augustine we became close friends of peace and rest and sweet content. You must know that the "Weona" is our home for the next few weeks, a most comfortable cruising yacht, 65 feet long, with ample deck room, big steamer chairs and sleeping accommodations for a party of six, also quarters for a crew of four people. She is in charge of Captain W. ]. Henry, who knows every mile of the Florida coast and under his pilotage the trip could not be other than safe, and from a pleasure and rest stand point, this is the "only way. There are so many people who go every summer, when our climate is de lightful, to White Sulphur, the White Mountains, Atlantic City, Bar Harbor and other resorts "for rest"-and then stay at home in the winter, when our climate can be so trying. Then there are those who go in winter to St. Augustine, Palm Beach, Miami, etc "for rest," but return with an increase .of that tired feeling. If these people would learn the delights of a cruise in Florida 74 waters in winter, the inland waterway of the east coast would be a high-road fo pleasure craft from St. Augustine to Key West. Frankly, a private boat and a private party, is the only way to enjoy Florida in an exclusive manner, which appeals to all refined natures, when once this delightful way of travel is understood. On a cruise you avoid the crowded hotels-the expensive ones with their quick-rich show and pomp-the cheaper ones, with all classes of creation to come in contact with. It is the ideal of ex clusive travel-or rest, relaxation and real enjoyment. One who has learned its charm will rarely travel in any other manner. Florida is a place of strange contrasts. The great state is free to all and all make use of this freedom. For over twenty years I have found in its soft climate an asylum from the danger of winter's cold, but I have likewise found there every kind of traveler known to this country. In the big hotels you meet the better people of the nation, the people who know life and know what it is and what it is like. But in the big hotels you also find the other kind also-those who have found fortune quickly and know not what to do with their money-the spend thrift class, whose expenditures would make you ashamed of your own outlay -but whose acquaintance you very discreetly shun, as you would shun meet ing some fellow of the Bowery type. It has been my good fortune to enjoy many extended cruises in Florida waters. In the winter of 1908 I chartered an auxiliary cruiser at Miami, the "Gloria" -a splendid craft for use in southern waters. The crew consisted of four per sons and there were four in our party. We used the inside water-way from Miami almost to Key West and backthe weather being perfect during the entire two weeks we were out. I N December 1910 my daughter Mildred and myself cruised from Ft. Myers on the west coast, down into the Ten Thous and Islands. On this trip we had a run of over 40 miles on the Gulf of Mexico -there being no inside channel from Sanibel Island to Marco Pass. We selected a clear day and made the run without stop. For weird beauty the Ten Thousand Island country is without doubt the most wonderful section of Florida. Two years later I used the "Florence W" out of Miami -cruising in the section of Caesar's Creek, Angel-Fish Key and the beautiful expanse of that inland sea-known as Blackwater Bay. Cruising through the passes, on this trip, we had some wonderful fishing over, the reefs out in the Atlantic.


Each winter since we have used the "Weona". out of St. Augustine, covering part of the same waters we covered this year in the same comfortabl e boat, that is going from St. Augustine to Miami and return, via the Matanzas, Halifax, Indian and St. Lucie Rivers, Lake Worth and Biscayne Bay. LATE in a gray afte rnoon we leave behind us the soft tints over St. Augustine and the "Weona" points her nose southward for a run of 400 miles straight down the east coast. There is something about the start on a long cruise which cannot be told in words-a kind of absolute content, a letting go of all tension, a yie l ding one's self up to rest and peace which no other method of travel can give. We make comfortable in easy steamer chairs on the upper deck, watch the ever changing river line and note at every bend of the Matanzas some new picture of unexpected beauty. It is all wonderful-this changing panorama-the tall palms, the broad marshes, the distant shore line, draped in moss, and to the east frequent glimpses of the sea, with its wild spray flying in the air. It was up this river that the Spanish pinnaces sailed when Ponce de Leon first began his search for the Fountain of Youth. Here came the ships that brought the early pioneers who started the !first settlement in America at St. Augustine. And up this river for 300 years afterwards came the fleets of Spain, France and England-all contending for the possession of Florida the beautiful. There is no part of our United States coast, on either the Atlantic or Pacific side, that is so rich in early romance and legend as that of Florida. One can hardly round a promontory or rest within a cove of this long and wonderful coast without the thought of meeting some cavalier of the buccaneer days, all dressed in the clanking armor of the olden time, when this section was the rendezvous of brave and fearless adventur es. Out of the mists, off shore, sail the phantom ships, which for over three hundred years haunted this tropical region, searching for treasure which few ever found. B en eat h these waters sleep thousands, in nameless graves, the vic tims of Neptune's wrath for intrusion into his closely guarded domain. The Florida coast is a veritable graveyard of fear less sea-daring men. No record was ever kept of the numberless ships that went down in sight of these shores. The wealth that lies beneath these waters would stagger belief, if these sunken ships could be raised. In the days of the pirate and the buccaneer, vessels engaged in that perilous business. took harbor within these coves and sounds. Many a craft well laden with spoil though waiting for more, was wrecked and never reported to the outside world, no one escaping to tell the tale of loss in life and treasure. Few of the thousands who VISit these sh ores annually evt:r pause to thin. ( oi the historic importance which attaches to a lmost every section. A Homer must arise some day to tell the stories which are not myths, but real, and when the great epic is written, -as it surely will be-the Aegean Sea will' not rival our own Florida coast in historic and poetic interest. Almost key, sound, inlet and bay has its own history, history that is real and only needs the pen of genius to cr eate out of it the best in our American literature. About th e s e coasts t h e thre ads of Romance t w in e ; Along these shor e s sail crafts like phantoms dim, And every breeze that w ak e s th e silwt pine Sings for the lost its solemn r c qui e111. The mists of the gray afternoon begin to thicken over the marshes and over the river ahead and Captain Henry of the "Weona" seeks a place of anchorage for the night. This is found in a quiet little bay-just across the river from Fort Matanzas, which was built early in 1700 by the Spanish to protect St. Augustine from invasion through Matanzas Inlet, which is nearby. This old fort, built of coral rock, stands out on the lonely marsh like a picture of the past, of the days when the Spaniard led all the world in discovery and conquest. And such a night! Darkness settles down, the mist clears away and the tropic stars come out in all their glory. Looking into the water from the deck, the surface of the river is like an inverted sky. Every star above twinkles and dances in the water below. Along the shore be lated birds call to their mates, but for this, all is quiet-save the lumbering waves of the sea, which come breaking on the shore, which is separated from us by a very narrow strip of Anastasia Island. After dinner we have a game of cards until ten o'clock, then go on deck to t:njoy the glory of the night. It is perfectly still save the laziest south wind that blows along, carrying the perfume of all kinds of flowers We are miles from any habitation, not even a companion boat in sight. But the silence and fragrance of this night, the murmur of the sea, the glory of the stars all fit us for dreams which come to one as nowhere And when we "turn in" for the we are already in love with the mysitery and magic of this life on th( water.. . ' WE are up early next morning. There is a delicious cup of coffee ready.

' , . . ... ... Along the Halifax Of all the wonderful rivers in Florida, and that state certainly has more than its share, I think the Halifax the most picturesque, not even excepting the St. Johns and the Indian. From Daytona to the Haulover Canal was a good day's run for the "Weona," and during this perfect day in the midwinter we had a chance to see the Halifax and its' r.1any wonderful attractions. To the lover of beautiful things in nature this river is a poem, a picture -is anything beautiful which you may choose to call it and most of the scetion through which it flows is as wild and primitive today as it was at the time of its discovery by the Spaniards. A few miles below Daytona we pass Mosquito Inlet, with its grim lighthouse on the point, around which there is a little settlement, for this inlet is famous for its fishing at certain seasons of the year. Passingthis point we get a clearcut picture of the Atlantic Ocean and on this sunny January morning the sea wears all the beauty of calm and peacein which role she can play the part so well at times. There is a clear sky above, soft breezes coming in from the south and the white sands of the beach glitter in the sun as far as the vision can reach. THE Halifax is separated from the Atlantic by a narrow strip of land At places this is so narrow that from the deck of the yacht one gets glimpses of the great ocean at frequent intervals. Sometimes this key widens to a mile or more in width and all parts of the land are covered with thick tropical growth, vines and flowers-all in full leaf and bloom in the mid-winter season. Some miles below the inlet we pass the famous Shell Mounds, supposed to 76 Sunset view on the Halifax River have been built by the Indians before the coming of the white man. These mounds have baffled the students of early Indian life-some of the theories being thatthey were built as monuments to their chiefs, others that they served as fortifications, but, of course, there is no absolute proof as to what purpose they served. At places they consist of im mense heaps, pyramidal in shape, from 50 to 60 feet in height. These are supposed to. have served as "lookouts" for the Indians, from the tops of which they could see over a vast section of country and the ocean as well. Further down the Halifax a very tall mound stands, which is known as "Turtle Mount!," one of the most remarkable specimens in the State of Florida. This one takes its name from the fact that this particular section was once hmous for the turtles that were found here. When the fishermen learned the value of these turtles they were all caught in a few years and today only an occas ional one is seen. Along toward noon we travel through a section that becom e s wilder and more beautiful at every turn. Some of our party had lunch served on the upper deck, rather than miss any view of this wonderful river. At places here the channel is very winding-at some points the yacht has to travel ten miles to gain three miles of actual headway. The river here must be at least five miles wide, filled with, flat islands by the hundred-many of which have never been visited by human ,beings. Here the channel for boats is narrow and must be w e ll known or one is likely to go astray. At frequent intervals there are government flag poles with a little flag in a box below. If the traveler misses the channel and gets ashore he can use one of thes edistress flags and will be rescued by the life-savers, who are stationed a few miles away on the seashore. A tall lookout stands on the shore, near the life-saving station, and the life-savers go up on this every two hours to see if any unfortunate boatman is in distress. We fortunately passed through this tortuous section without any mishap whate ver. .THE lower end of the Halifax river opens out into an oblong lakeknown a s Mosquito Lagoon. It is a beautiful body of wate r and affords plenty of depth for the cruiser to go almost straight forward to the southern shore, to where the Haulove r Canal has been dug to connect the Halifax with the Indian River. There is nothing of special intreest about the lagoon, save that it is one of the most beautifut sheets of water in Florida, and its shores will some day b e the homes of many prosperous families Until the Haulover C anal was opened, some years ago there was no way for boatmen to g e t from the Halifax to the Indian Riv e r. At this point a strip of land, less than a mile wide, separates the two rivers. Until the canal was opened i t was customary to haul small craft from one river to the other, hence this place got its name of "Haulover. By opening thsi canal large yachts can pass through, thus m aking a continuous waterway. A flourishing settlement has sprung up here known a s Allenhur s t, and at this dock we tied up, just as another wonderful day was drawing to a close. As I stepp e d ashore the sky to the we s t was literally hidden by the flight of wild duck, seeking roost on Merritts Island. Out in the lagoon trout and bass and other game fish kept up a continuous splatter by leaping out of the water, while several citizens of the village came forward to give us a warm


:JfoMES marvelous homes znsure your investment in GORAL q ABLES are callin g Coral the "wonder city" real estate. Roger Babson says: "Florida during the of the Miami district. They say that Gotal Gables next few years offers the greatest opportunities for offers the greatest opportunity for investment in the making money of all the states." world. They describe Coral Gables in vivid phrases Invest at Coral Gables now. Ride to success with and scintillating superlatives. "Coral Gables," they the thousands who have already seized upon this say, "combines the romance of the South Seas with rare opportunity. If you are a home' seeker or an the opportunities of Wall Street." investor, this is the chance of a lifetime. "They" are right. Coral Gables flom:ishes be. Building plots may be secured in Coral Gables by a cause it is a city of homes. Good home folks QY the, small initial payment. These plots are offered in a thousands, from almost every section of the conn try, wide range ot prices, which include all improvements are finding in Coral Gables the harbor of their such as water, electricity and streets. dream s And they are buying land and building ac. tual "Castles in Spain." They are spending peal

welcome to this out-of-the-way place in the world. It was all a most delightful ending of a most wonderful day. Before I had taken stock of our surroundings Ed Primus, the cook, came in with six beau tiful trout which he had caught from the deck of the "W eona" and which an hour later he served us for dinner. That night was an idyl. There be tween the two great rivers, on this narrow strip of land, was peace and quite and beauty and rest. Last night we slept at the Yacht Club dock in Daytona, with its clatter of civilization all about us Tonight we are far from the city haunts. It is nature's music we hear, the lapping of the half-hushed night song of a mocking bird, the soft rustling of orange l eaves outside, made by the south wind. On the one side sleeps the placid lagoon, on the other the peaceful Indian River. And here at the Haulover we s leep as peacefully as children, dreaming of the joys that come with the innocence and gladness of childhood. It is all very beautiful. Along the Indian and St. Lucie In the early morning we bid good-bye to Allenhurst and cruise out into the wide expanse of Indian River, a very different stream from the Halifax, or Matanzas. The two latter streams are noted for many islands, winding channels and broad marshes, while this one has none of these traits. It is just one majestic stream, very wide, placid and beautiful, in many respects resembling the lower section of the St. Johns. Indian River is the home of wild ducks. They are here not by the hundred but by the thousand. In some places the water is almost covered with them and the hunter who comes here is sure to get all the sport he m11y want. The day is perfect, the sun bright overhead and a light breeze blowing from the west. It is a day for being real lazy and I note the party will sit for an hour or more, watching the changing views, without making an effort to talk. And it is a day for dreams. Villages begin to appear along the shore and once in a while we see the passing trains on the East Coast road. But back of this sign of activity one sees through visions, that far away tim e, when the Indian was master here -he-the red man after whom the noble stream is named. He knew each pool w h ere the water lily grows, He knew the lake the forest and the glade-He knew himself and God-Far more than the white man knou :s. Along these coasts were his villages in the long ago; here he hunted, held his councils, planned his wars and smoked the pipe of peace. Even yet, in vision, one sees his phantom canoe go in and out of the many bays, or steer straight across for the other shore. The Spaniard came, the French came and the English came, and at each one's coming the poor red man went further into the forest and the wonderful river along which he lived and flourished be came to him a memory only. We pass Rockledge, Cocoa and other places on the shore and late in the after noon poke into one of the quaintest littl e harbors in all Florida, at Eau Gallie, where we rest for the night. Early next morning we are off for an exploration trip to Banana River, a 78 M oottrise 011 the Indian Rivrr "Silver river and silver sky, A great white moon-god riding high Over the ripples the dark trees lea,; P e ering into the crystal ( SEE POEM ON PAGE 67) stream which, by common consent, we named "The Silent River," after our return. This stream flows through the center of Merrits Island, rising near the Haulove r Canal, and enters the Indian River opposite Eau Gallie. It is one of the most beautiful small streams in all this section, its banks fringed with mangroves, back of which all kinds of palm trees grow and every sort of tropical vine and blossom. We followed this "silent river" for perhaps ten miles, enjoying every turn for a new picture of beauty spread out before us at every bend. Not a sound could be heard, not a habitation any where, only this silent, tide-flowing stream, the wonderful trees, the shy birds and th eoccasional scream of a fish-hawk, or a gull, upon whose soli tude we had intruded. At noon we cast anchor in a little cove, encircled with all manner of tropi cal trees and went out in our small motor-boat for a try at trout fishing. Captain Henry manipulated the steering wheel while I handled the rod and line Trolling slowly over the shallow water along the east bank we found the most royal sport. Every time we passed cer tain points of the shore there a strike, one, two, three; and every time we landed one of the speckled beauties. After bringing in a dozen of these magni ficent fish we returned to the "Weona" for lunch, for rest and late in the after noon turned westward to our anchorage in the Eau Gallie harbor. TWO days are spent traveling that beau tiful section between Eau Gallie and Palm Beach. In some respects the region of the St. Lucie River is the most interesting section of the east coast. Here we come into the great pineapple country and into the zone of famous orange groves. Nearly all of this coast is becoming thickly settled and is being rapidly developed-not only by those who have winter homes, but by permanent settl ers as well. 'Through a wild section of islands, canals, inlets and lakes we come to the northern end of Hobe Sound and creep over its smooth su face in the sunlight of a wonderful day. On this particular afternoon in Janu ary our little party went ashore, for all the weather elements had combined to make the day as perfect as a day in the tropics can be. Hobe Sound is perhaps the most beautiful sheet of water in all Florida, some two miles wide and ten miles lo ng. Over this silent, placid, in land lake the afternoon sun shone in all its glory; the palm shadowed line of the shore forming a strong contract to the brilliantly lighted waterway. From our landing place to the ocean is a short half mile, the narrow island lying in shape of a ride, whose highest point is midway between the sound and the sea. Through an avenue of tall Australian pines we walk to the beach a nd when we catch the first view of the mighty sea there is an expression of wonder and elation at the magnificent sight. We had just left the peaceful mighty main, as yet half angry from the terror of some tropic storm. The waves come in with tremendous swellls and break upon the broad white beach, like some living thing that dies from sound, placid-and unrippled-here is the overexertion. Over this half angry, wave torn stretch of water bends a sky of that bluest blue, which the great hand ( C 011 tinued 011 page 119)


DAVENPORT FLORIDA A City COMPLETELY PLANNED and LANDSCAPED with a DEFINITE PROGRAM of BEAUTIFICATION "In the Hills of Orangeland Where Beauty is Unsurpassed." DAVENPORTThe City Beautifully planned with con. necting highways, parkways and parks, sixteen charming lakes, botanical garden, sporty go 1 f course, jungle park, lakeside boulevards, landscaped with an abundance of trees, shrubbery and flow ers. Special charter granted with f11ll zoning rights. Delightfully cooled with Gulf and Atlantic breezes. Paved highways, electric lights, cool soft water and tele phone. Residential parks of unusual beauty with attractive homes, apartment,<; and hotels. The Home of the Famous Holly Hill Groves Thousands of acres of verdant orange and grapefruit groves on rolling hills, indented with turquoise lakes and interspersed with ninety miles of highway being beautified with Australian Silk Oaks, tropical shrubbery and flowering vines. A beautiful commercial park and a great industry. Broad paved highway extends entire length of groves. Wonderful natural scenic beauty. Commands view of country side for miles around. Majestic and entrancing. DAVEN, PORT -On the Dixie Highway and the main line of the Atlantic Coast Line. -Invites you. Come and see the splendor of the World's Largest Commercial Park. Beautifully Illustrated Folder on Request Holly Hill Grove and Fruit Company FRANK W. CRISP, Vice-President DAVENPORT FLORIDA "Florida Welcomes You-Davenport Invites You." 79


Suniland Editorials ( C ontinucd from page 36) t his work. They have a deep sense of the sanctity of an oh ligation. "'The present Seminoles, living among the cypress in lets and silent lagoons of Flo r idd's aquatic jungle, adhere to their native land with intense affection. O f t h e 300.000 Americans found when Columbus landed on these wild and u nexp l oyed shores, the Flori da Seminoles are the only remnant left who l i ve t he primitive l ife and practice the ceremonies of t heir ancient ancestors.' L ET TAXATION CEASE AT THE GRAVE Under this heading the item which follows appeared in the l\lanufacturers Record, repeating once again one of the several reasons why Florida is "booming." "In the advertisement of the Alabama Power Company in our issue of August 13 one very striking statement appeared to the effect that there is no inheritance and no income tax in Alabama, and to this was added : 'Alabama is one of two states which has neither income nor inheritance tax. Alabama is the only state of industrial vantage which offers this inducement to new capital.' "Florida is the other state which has no income nor inheritance tax, and this is forbidden by an amendment to the Constitution. Alabama was really a head of Florida in not having an inheritance tax, but Alabama told nobody about it. Florida told everybody in the country about it when its amendment was adopted. Thus Alabama got no credit througho u t the co untry, no publicity, no wide approval of its lack of inheritance tax, while Florida was universally acclaimed as having made a movement of national importance. "This freedom from an inheritance tax has been worth millions and tens of millions of dollars to Florida. The publicity which it gave to that state has been almost without limit. But Alabama has utterly failed to press upon the public the fact that it was even ahead of Florida in this move. It is true that the Alabama Power Company has occa siqnally advertised this fact, and it is well that it doing so; b1;1t, that fact have been. p;oclai'med from the housetop, JUSt exactly as Flonda dtd and the results to Alabama would have been with the result Florida has achieved by its publicity campaign in regard to its non-inheritance taxation." F LORIDA'S GREEN FRUIT LAW. It is enc ouraging to note that the Commissioner of Agric ulture declares that no more green c itrus fruit will b e shipped from Florida. It is sincerely to be hoped that he is correct in his declaration. It is said that the fruit inspection law, passed at the last session of the Florida legislature, provides sufficient machinery to prevent shipments of unripe fruit. It is also said that the State officials have every intention of seeing that the law is strictly enforced. Under the new law no fruit will be shipped out unless a certificate of inspection is attached to the bill of lading. This means that no common carrier can accept a shipment of fruit that does not have a certificate of inspection. The inspection service 80 wi ll be charged t o the growers, but they will be the ones t o profi t ultimat ely. T o t h e following, clipped from the Montgomery (Ala.) Advertiser, we say devoutly, Amen! "No orange in the world is so delicious and satisfactory as the Florida orange when at its best, h u t no orange is at its best when half ripe, nor is any grower at his best when he puts such stuff on the market. NOT ALL GOING TO FLORIDA. Banks, cities, civic oro-anizations, concerns and individuals in various parts of the country are complaining that too much money is going to Florida. This jealous spirit is extremely foolish because if those who comp l ain would stop for a moment to consider would real ize that most of it will come back and m a most desirable way. Only recently Cleveland banks became alarmed when they discovered that some $80,-000,000 of Cleveland money had recently gone to Florida and they actually held a meeting to consider ways and means of stemming the outg?in.g tide. Florida is buying just about as fast as 1t 1s selling. Hundreds of millions _of dollars' worth. of construction material alone is bemg purchased outs1de the state. A single order from one concern in Miami recently was for seventy-five million dollars' worth of buildings. Florida is spending of for advertising and a good deal of th1s money 1s being spent out of the state. A few items picked at random from nahonal press may convince some of the complamers that Florida prosperity is good for the country as .a whole. The following is from the Montgomery (Ala.) Advertiser of September 13: "The second solid train of manufactured lumber to be shipped by the W. L. Shepherd Lumber Com pany into Florida during the past few left Dothan Saturday night for Tampa and VlClmty The train consisted of SO carloads of manufactured yellow pine lumber representing approximately $35,000.'' The New York American on Sept. 20 carried an item which commenced as follows: "So great is the demand for building materials in Hollywood-by-the-sea in Florida, and so congested is the Florida East Coast Railroad with freight that Joseph W. Young, builder of Hollywood, a city now onl y four years old, has chartered boats to carry materials into this now flourishing all-the-year port city of the Everglade Florida people are even b uymg real estate outs1de, as note this item from the Charlotte (N. C.) Ob server: "Commodore Stoltz, who is starting his two-million-dollar hote l at Hendersonville, last week entered the real estate market in the town and bought a whole block, as a starter. He is going to duplicate his Florida investments at Hendersonville. But other Florida people are crowding in. In one edi tion of The Hendersonville Times, last week, there was a whole lay-out of deals in that town by Florida capitalists. A Palm Beach man bought the J efferson Hotel, and another Palm Beach man bought a large block of Hendersonville property. In another column there were details of the building of a $50,000 residence in the town by a man from Miami.'' "A Very Real Asset," is the heading given an item (Continued on page 88)


Elmer E. Jones Realty Co. Presents the super subdivisionHOLLYWOOD Among Pines Located in North East Fort Myers Super picturesque in designThe Gibraltar of investments-Nearly one-quarter million for improvementsOfficially opened November 1, 1925 SALE PRICES NOW ON JONES DID IT Developer of Automobile Row ELMER E. JONES REALTY CO. '. REALTORS FORT MYERS, FLORIDA "We build as we grow" 81


liHIIE lFILOIR!IJD)A IHIOMIE I F the housewife of present day F londa were the vivacious Senora of the old Spanish day now is the time that she would take out her pretty string of beads and devoutly count her blessings. For while matrons all the cou_ntry are planning and str1;1gglmg, and working to put the1r homes m order before the bitter Winter cold overtakes them, the F l orida housewife is going about her task leisurely, and still spending much of her time spinn!ng along palm-cropped highways m her J aunty little car. col!rse, she is putting up preserves, Jelhes, Jams and marmalades for she is not a wasteful housewife but her windows are wide open as she works and a mocking bird on a tree just outside is teasing and scolding merrily for some crumbs of cake; but she is not hurried and flurried, there is an atmosphere of playfulness, a good deal of make believe in everything she does. is carefree and happy. Strictly speakmg, she has no Winter season. She is not faced with a coal famine. Her home needs little heating besides that afforded by the delightful open fireplace and supplying of pine knots and for th1s can be made the occasion of a family party out into the country where enough good, dry wood can be gathered for the entire season. If there is no fire p l ace she heats the home with oil or gas or electricity with much comfort and sometimes a great deal of artistry THE Florida home is a home of open doors and windows and because housekeeping is easy the latchstring hangs o ut eternally and with a hospitality that the busy housewife is preven:ted from offering. The open air home, too, is al ways sweet and fresh No greasy odors lin ger in the hangings a nd floor cover i ngs. Furthermore there is litt l e dust, and these two factors make the big household cleaning come around l ess often and the laundering and renewing of draperies less frequent. Glassware and China But there are some things that the Florida housewife must take into consid eration in common with other house wives and that is the condition of her c h i na and glassware for there is nothing that makes a home look so run down at the heels and drawn down at the corners of the mouth as broken, nicked and c racked china, and every housewife, when she starts to put her home in order in the Fall, may be sure that she will need either to fill in her open set or lay in a supply of new china after the Summer months filled with informal meals and the children at h ome helping with the dishes. China, like much of the other equipment a nd furnising of the home, is both use ful and ornamental; that is, it should and can be ornamental, nothwithstanding the price paid for it. What could be neater an? more attractive than the Japanese chma of dragon design used in connec tion with a cream and delf breakfast set or in a room where golden yellow dominated, yet much of this china may be purchased at the c heapest store extant 82 ..A Departm ent Conducted hy JANE WAY and the rest of the set may be fille. d in with pieces secured from the regular stock of the department stores. Then there is the luster china of solid color showing contrasting lining and also an iridescent lining like mother of pearl. It can be purchased in almost all colors, and while the real luster ware is expen sive, there is a glazed crockery, colored in like manner, that serves surpassing well Again, there is the colorful peasant china, delightfully informal and blending such a riot of brilliant hues that it is suit able for almost any room and particularly for a room in the tone of one of the dominant co lors it flaunts. A china unique l y in keeping with the Colonial home, with its rag rugs, spindle leg chairs, spinnet desk, cabinets and other types of furniture distinctly Colon i al, is the old Chelsea pattern of J:!:nglish china It has a raised indefinite decoration in a soft lavender-bl u e on a: white ground The china itself is delicate and thin and as pleasant to the touch as cloth of fine texture. The shape of the dishes and other pieces are fascinatingly plain and old fashioned. An exquisitely colorful English china, and one that is e l egant as well, is the Crown Ducal, now being displayed in the local shops. One tea set on exhibition is decorated with yellow asters alld has a purple and gre en backbround of leaves and tiny flowers that covers a l most the entire surface. The iopivftdual sandwich tray serves to hold the cup and the sandwich. There are entrancing candle sticks in cluded in the set a mustard jar, and a TO OUR READERS: We au sure that some of you have valuable recipes featuring Florida products that have been handed down from generation to generation that you would like to share with other Flor ida hous ewives. If you will s end them to we will pay one dollar for every one used in this depart ment. Contributions must be marked with the correct name and address of the sender, and should be concise. No manuscripts can be returned. Address The Florida Home Editor, SuNILAND MAGAJZINE, Box 2711, Tampa Fla. tall graceful fruit dish that would make a perfect center-piece filled with Florida citrus fruits : grapefruit, kumquats, and oranges. Another Crown Ducal design is one of delicate pink roses and tiny flowers and birds with black prominently in the back ground. The large low flower bowl with ho l der in the bottom, in which to stand the flowers, is lined with a velvety black and has the rose flowered border This design would be arresting in a room with touches of black in the draperies and gaily painted furniture w:ith, perhaps, green predominating Yet another Crown Ducal set is riotous with tropical birds and flowers. This semi tropical country is a perfect setting for it. Blue, deep and rich, predominates in this set. The shapes of the pieces are square and octagonal, to great extent, and the individual sandwich plates has three 'depressions giving room for sandwich, salad, a bit of Florida marmalade and crystallized fruit, and also supporting the cup. The use of pressed glass dinner, punch and tea sets is once more the vogue ; an old fad made new, and one that is likely to prove popular in Florida because it looks particularly lovely with sunshine filtering through it Notwithstanding its fascinatiOn, not many house-wives, even in Florida, crave an entire glass dinner set for ordinary usage, but a punch set, with the individual sandwich trays that carry the cup, would be an exceedingly attrac tive accessory for the home, because of the numerous and delightful drinks and fruit juices that are so easily prepared and readily available in every Florida home COOL-LOOKING frosted glass plates and sherbet glasses were available last Summer astonishingly cheap. These were in white only but now the more ex pensive sets have appeared in a variety of colors including amber, rose, lavender and green. They are distinguished by the ad dition of accessory pieces in unusual de s ign: comport dishes, candy jars, nut baskets. Most every one is familiar with the tall iced-tea glass with its accompanying glass spoon with long handle that serves the double purpose of spoon and "straw," and this too cannot fail to be an addition to the crockery supply where half of it at least is devoted to serving foods made from fruits. If one cannot afford, or hesitates to in dulge in a full glass set, she should have one, if only one, handsome colored glass bowl or to set in the one psychological place to catch the greatest amount of sun shine to the square inch and radiate it scatter it throughout the room. This vantage point is usually by a window. A golden yellow bowl of Bohemian glass mounted on an unpolished brass frame and flanked on either side by brass candle sticks, gives an idea of the type of glass 'that can be used artistically. The glass should be chosen to harmonize with the color scheme of the room and if Bo hemian glass is used there will be no trouble in securing a color to harmonize with any scheme since this particular glass and many cheaper types have a wide range of tints and shades.


V enetia lies directly between two of Flor idas most exclusive Country Clubs with courses by Donald Ross. VENETIAnorthern Florida's sub-division masterpiece-not a development in the ordinary sense of the word, but a master engineer's ideal of city planning. A 500-acre extension of Jacksonville's most aristocratic St. Johns River water front, with navigable waterways to the Atlant'ic Ocean. Its architecture restricted to the Mediterranean and the Adriatic-the atmosphere and art of the old world. If, you are interested in a North Florida homesite de luxe VENETIA will interest you. May we send You Descriptive Literature? CONSOLIDATED DEVELOPMENT and ENGINEERING CORPORATION, INC. 15 Julia Street JACKSONVILLE, FLORIDA The Jewel of the St. Johns 83


Walls and Wall Paper The women who have come, and are coming, to Florida on this great tidal wave of prosperity-some in rags, some in tags and some in silken gowns; some in flivvers, some in trucks and some in limousinesare pioneers to such an extent that some of them are not waiting for workmen to get around to renovate their homes for them but are doing such repairs as they can themselves. Pioneering always brings out hidden qualities, provides the urge, and so they have stepped outside the circle of their usual conventional duties and are re-doing their own walls and floors, making simple pieces of furniture and even wielding the hammer and saw to provide the 1 i v i n g quarters that are so much in demand. D i r t y walls, it seems, above every thing else, are their bche noire, their bug bear. One may tilt her head, they aver, so as to avoid looking at the floor and she may change her position to get out of the line of vision of a piece of furniture that needs redoing, but unless she faces a window direct ly or keeps her gaze concentrated on six square inches covered by a picture on the wall, she is faced by discolorations, cracks, stains ; in faat, she is shut in, surrounded by dirty walls that give a ragged setting to everything in t h e room. for an eyesore that will prove most an noying if passed over carelessly. Renovating and Painting Floors and Furniture The following treatment for hard wood floors, pine, oak, maple is given for the benefit of those who have acquired scratched and spotted floors, either through their own or some one else's carelessness. It is the process used by most professionals but it can be done quite successfully by an amateur. It is a treat ment recently discovered, and of which some painters are still in ignorance. It is quick, simple and inexpensive. and let it stand for a few minutes. Try the varnish and paint with a dull knife to see if it is soft and, when it rolls off easily, rub with the steel wool, cleansing it thoroughly. Now wash with clear water for the ammonia must be removed as soon as possible to avoid burning the wood. Next, dissolve the oxalic acid crystals in water, using as great a quantity of the crystals as can be dissolved in a conveni ent amount of water. Apply to the floor with a paint brush This is for the purpose of bleaching the wood and bringing it back to its original color. It may be left on over night and should be washed off with clear water. The result witt be surprising ; the wood exhibiting the brightness, liveh ness and color that it had originally. It is seldom 1 hat more than one ap .'lli cation of the oxalic lcid has to be used, if some parts of the wood still appear dirty, apply a second coat, or else scrape the dis colored spots. Under no condition should varnish be used on a dirty surface. lf the floor is no have a real profession al appearance it should be smoothed down, now, with a fine sand paper and all cracks a nd dents and tiny holes should be cov ered with filler. This is a paste that can be bought plain and in colors and is often used instead of a first coat of paint. If powdered burnt um ber is mixed into the plain filler it will give different tones of walnut; if raw sienna is used with it, a light tone oak will be the result. A good paper pref erably in one tone, al ways adds coziness to a room ; an oil painted wall gives a handsome finish; but the easiest finish that Madame Florida can use if she is going to do the work herself is ala bastine or plain sani tas. Alabastine comes in the softest tones possible, both neutral and colorful, and the best effects are gained by employing but a single tone over walls and ceiling. It may be used successfully on a new wall and one that needs renewing, When the frost i s on the pumpkin in other states the Florida housewife is still serving breakfast out-of-dnnrs The table shown above i,< laid in old Chelsea china. Now that the wood has been thoroughly cleansed it should be shellaced a n d then waxed Thin the five pound cut white shel lac a little at a time, as it is needed, in the proportion of about tree-quarters of shel lac to one-quarter of denatured alcohol. Ap ply with a brush. Rub and it spreads well over rough and smooth plaster and over beaver-board. The one most important thing to remember in renovating walls is that the discolorations and water marks must be securely covered. Workmen who come in to do a hurry-up job too often smear the plaster over these discolorations with out taking any precautions against them. They call it a job, get paid for it, and as soon as the plaster is thoroughl y dry out come the water marks again. A method that has proven successful in obliterating these marks is the applica tion of a coat of shellac varnish to the discolored water stain or lines )lefore the alabastin e is used. This is a simple remedy 84 If an old house has been bought or rented, the housewife is all too apt to find the floors caked with paint and varnish, scratched and spotted. Her first task will be to remove all this old stuff from the wood of the floor. The materials she will need for renovating a m e dium siz e d floor include: one quart of 26% alcohol, one large package of Gold Dust, fifty cents worth of oxalic acid crystals, steel wool, denatured alcohol, filler, shellac, varnish, sandpaper, wax, and ammonia. Dilute the ammonia with water in a proportion of about two gallons to the quart and mix in enough Gold Dust to make the solution thick. Smear this on a strip three feet wide across the ent ir e floor this first coat down lightly w i t h sand paper and apply a second coat. Rub this down with fine steel wool and crude oil. Now apply the wax, rubbing it well mto the wood. A great many good makes of wax ca n be had in both paste and liquid A light rubbing with wax every week will preserve this floor finish so that it will last ind e finitely, but if once the wax is allowed to wear down so that the shel lac i s sc ratched and the wood exposed to dirt and g r ease, the floor will n ever look well again until it is entirely renovated. The above method of renovating can be used on furniture as successfully as on floors and woodwork and w ith great care can be made a means of r eclaiming an-( C o n page 150)


86 Bay County Court Ho&Ue ?:ohere is PANAMA CITY, FLORIDA? (On St. Andrew's Bay) PANAMA CITY is on St. Andrew's Bay, opening into the Gulf of Mexico, on the south coast of the western part of Florida. As the crow flies, Panama City is about 250 miles from Jacksonville and approximately the same distanc e from Atlanta and Birmingham. Panama City is almost exactly south of the center of population of the United States, nearly half of the people of which live east of this place. The Panama Canal is east of Panama City and the western part of Cuba is west of Panama City. How to Come by Train Access to Panama City and the St. Andrew' s Bay district by train is over the Atlanta and St. Andrew's Bay Railway, extending from Panama City to Dothan, Alabama. Double daily service in both directions is maintained by this railr:>ad between the two terminal points. At Dothan connecti >n is made with the Atlantic Coast Line and Central of Georgia. Connections at Cottondale, Florida, afford transfer to the Llusiville and Nashville-Seaboard Air Line trains operating between Jacksonville and Pensacola. From the north and the west the most convenient routes reaching Panama City is by the Louisville and Nashville via P ensacola to Cottondale thence over the Atlantic and St. Andre w's Bay line. The Louisville and Nashville is connected with by all main line railroads entering such gateway points as Birmingham, Cincinnati, Evansville, Louisville, Memphis, Montgomery, New Orleans and St. Louis. Eastern and western travel to the St. Andrew's Bay district is most comfortably carried by the railroads entering Jackson ville, connecting there with the Seaboard Air Line-Louisville and Nashville jointly operated trains which tum over their Panama City passengers to the Bay line at Cottondale. From interior Alabama and Georgia points, various routes carry passengers to Dothan, where they may take the Atlanta and St. Andrew's Bay for its southern terminus and a:ijacent places. How to Come by Auto Panama City is about 300 miles from Atlanta and appr<;>xt ... mately the same distance from Birmingham and Jacksonville, by automobile highways. Panama City can be reached from any one of these three great commercial and travel centers of the South in a comfortable one day's drive. Panama City is directly connected by State Road No. 20, of sand clay gravel construction and in excellent condition, with State Road No. 1. The latter highway extends from Jacksonville to the western boundry of Florida, much of which is hard surfaced and that is b eing rapidly pushed to completion. North and south main highways intersect State Road N<_>. 1 at Jacksonville, Lake City, Live Madis?n, Monticello, Marianna. Cottondale, Chtpley, Bon1fay, DeFuntak Springs, Crestview, Milton and P ensacola. Wherever you come into St&te Road No. 1 east of Cottondale drive west to Cottondale and when entering it west of Cottondale, drive east to Cottondale, thence south to P.anal?a Florida. State Road No. 4 connecting at the State hne w1th Alabama Highway No. 7, affords a direct route from the north to Panama City via Cottondale and Road No. 20. A semi-surfaced State Road extends from Chipley to Panama City, by way of Wausau and Southport. At Wausau it is en tered by a graded highway from Bonifay via Vernon. A country road surfaced and graded for a considerable distance, runs from City to Wewahitchka, where it connects with State Road No. 6 from Marianna and Blountstown to Port St. Joe and Appslachicola. The Gulf Coast Scenic Highway, placed on the building list of the State Road department by the last Flonda legislature, will extend from the western of the state of South Florida following closely the shore hne of the Gulf of Mexico for the distance. This new costal highway is to run through Panama City and in its construction two bridges are to be built across S t. Andrew's Bay. We will be you a very real service i n makinA so The Harbor at Millville on St. Andreu.1s Ba)' appealing to you the story of Panama City and St. Andrew's Bay that you will come and see without delay. May we have the privileAe and pleasure of tellinA you more? CHAMB'ER OF COMMERCE PANAMA CITY, FLORIDA On St. Andrew's Bay Fishing is good on St. Andrews Bay


GUIDEPOSTS of SAFETY BY]. u. FISH EDITORIAL NOTE: This article was written by a Chicago financial who was sent to FloridiJ to make a thorough in vestigation and survey of conditions for a g1 oup of bond houses. We believe his id e as and conclusions will prove of interest to the readers of SUN/LAND, for the reason that his viewpoint is that of a man seeking the fundamen,tals in Florida b e fore recom mending the investment of funds. F LORIDA has become the national subject of conversation. What was once but a geographical portion of this country has become a mecca for countless thousands of homeseekers, and capitalists. It has become the most talked of state of a generation; but all of this development must have behind it certain fundamental laws if Florida is to continue without deflation. Let Flor ida as a state be regarded as if it were a single institution with its various in dustries of shipping, agriculture, real estate, contracting and building, finance and banking, tourist and resort interests and manufacturing as departmental units which collectively make up the whole of this business called Florida. All business must be balanced. There must be an equivalent relationship be tween production and distribution, and in order that the business be uniformly successful the two should be as nearly equal as possible. It does not matter a particle whether the business is run ning a government, managing a rail road, manufacturing an article or devel oping the State of Florida, for the same principles of economics apply in each instance, although the method of adap tation differs. The development of a city, a district or a state must have this same relationship, only in this instance the two factors become the influx of population and the profitable absorption of that population in a productive busi ness. Considered from this angle, what has Florida to offer to the rest of the world as an inducement to new settlers and capital; and can Florida hold the two once they have been brought into the state? What has it to sell and how is it equipped to hold its new customers against the competition of other states and localities? Florida has in common with the rest of the country, real estate to sell, but it also has climate and a geographical location which for resort and vacation purposes is closer to the large centers of population than any other dis trict. But real estate has no value, unless it be put to some economic purpose, otherwise it is without investment worth. By economic purpose is meant its use as a contributing factor to the happiness and well-being of all or a part of the human race. Real estate may be put to a number of uses-for the location of cities, for agriculture and horticulture, for indus try, for resort and vacation purposes, etc., and its value depends upon the population and production; consequently in order that Florida may continue to forge ahead, the same laws must be consid ered as apply to any other business. First: A business must produce or sell a useful and necessary article. Second: That article must be sold at a profit. Third: The production and distribu tion should be as nearly equal as possible. Fourth: The e mployees must be con tented and will paid. Fifth: It must be so capitalized as to attract investment. Sixth: It must have ample and reason able credits. Seventh: It must have good standing acquired through fair dealing and the uniform excellence of its product. Florida has to sell-real estate, cli mate, agricultural opportunities, manufacturing opportunities, mineral resources and a geographical location, well situated from the standpoint of distribution. Florida has long been noted for its fruits and other products of the soil. From there we of the northern cities receive oranges, grapefruit, tangerines, lemons, limes, and other citrus fruits and from the truck gardens. For these in addition the early season products Florida is famous but it was not these products that have created the tremendous interest in Florida. First of all the legislature of Florida used a unique selling argument in order to attrace people and capital. It abolished income and inheritance taxes, with the result that many men of large ferred their residence to this state, built homes and as a consquence increased the value of the adjoining property. Capital follows capital. This influx of wealth attracted others and the new population had to be housed and provided for. Hotels were constructed, new roads built, new industries and busi nesses stepped in to cater to the needs of this increasing population. Nothing need be said of the Winter climate of Florida, it is justly famous. Thousands who came to vacation in its sunshine stayed to buy. Thousands more have felt the urge and are seeking a livelihood in this state. Florida has then created a lasting value for its real estate. Its wise tax laws, its splendid climatic conditions and its resources have accomplished it. CONSIDER the second principle that a product must be sold at a profit. Here must be drawn a line of demarca tion between economic appreciation of value and speculation. The increase in real estate values such as Florida has seen may be fundamentally sound, provided it is a result of developed resources and ample capital. In the majority this development has been sound. The natural appreciation of property that normally takes place in a period of a quarter of a century or more has been condensed into a few years, due to the unusual interest in this state on the part of the investing and producing public Along with this has come a certain amount of insecure promotion, which unhappily can never be avoided, in any business Values in some ins tances due to unscrupulous subdivision methods have been forced but in the ( Continued on page 188) t How We Make e/ldf()ertising Pay! THERE'S nothing spectacular about this ad-vertisement It takes only a column instead of a page. It doesn't even use a ture. Yet it has attracted your eye. There's noching"clever in what we are going co say. Still, you will read our message and believe it because we calk common sense Seventeen years of experience in solving advertising and selling problems have caught us chat every proposicion whether it involves a cake of soap or a thousand acres, has within itself all the reasons why it should sell. Our job is to dig out chose reasons, then dress them up in holiday cloches and put them on exhibition. We must gee attention and invite reading; we must instil conviction and then get sales artion. To use the vernacular, we don't kid ourselves We see your proposition with an impartial eye, and we are equally cold blooded in ar.alyzing your market and the media through which co reach it. You may require descripcive pictures with only a few colorful words; pictures with a thousand words, or you may need several thousand words and no pictures, You rna y require full pages in newsbapers or magazines. We dou led a manufacturer's business with 4 magazine pages and 4 mailing pieces You may need only column space in newspapers. We rented 600 rooms in a Metropolican hotel in 7weeks, using only 14 newspaper columns Whatever you require we offer seventeen J,ears of experience in pro ucing sound merchandising plans, copy 3 that is salesmanship on J:aper and arc that illustrates rom a R selling point of view. A representative wiU call .9 at your convenience. MILNE HAEMMEL Incorporated c/ldvertising 304 Warner Building TAMPA, FLORIDA Miami New York t 87


Flori del> What It's All About and Why Questions that are uppermost in the minds of everybody contemplating investment in Florida are intelligently and conservatively answered in our booklet sent free upon request. THE TRAYLORS OF DAYTONA DAYTONA BEACH FLORIDA PANAMA CITY, FLORIDA On Beaut iful St Andrew's Bay The m ost b eautiful bay c ountry in all Flo ri d a. Year-round climate unsurpassed. T h is is t h e best investment in all Florida today. .WE SPECIALIZE IN Larg e and S m all Acreage-Resi d e ntial Busi ness and Waterfront Property F acto r y Si tes, Subd ivisi o ns, Vacant Lots. See Us Before Buying Parker Realty Co. PANAMA CITY FLORIDA 88 Suniland Editorials (Continued from page 80) in The Petersburg (Va.) Progress, which m part fo llows: "A Florida concern has contracted for the entire o utput of a gravel company at Norfol k, amounting to some 300,000 tons a year. This reflection of the F lorida boom delights Virginians. Glass is to be shipped to Florid a from Omaha, as witness the following from The Omaha (Neb.) World Herald: "For a $300,000 dollar theater to be buil t i n Miami, F l a., by S. S. Jacobs, Omah a contr a c t o r, t he Kennard Glass and Paint Company of this city will f urnish the glass and store front construction." We cou l d carry these items on for co lumn after column, but what's the use? Other states who are jealo u s of F lorid a had best look to their own l aurels or some of our purchasing agents may pass them up. Nearby So uthern States have been exceedingly jeal ous of F lorida's recent activity. The folly of this spirit is ably presented in t h e two items reproduced below: "Whatever be the ultimate effect of the Florida 'boom,' nothing is surer than that the whole Southeast, incl uding South Carolina, will profit substantially by it. While it is true that quite a number of citizens of Southeastern States have gone to Florida for temporary or permanent residence, it is also true that vast quantities of new capital are being carried to Florida by peopl e who are flock ing there from all parts of the United States. O f course, it is economically impossible for Florida, or any other state, to retain within its borders an unu s u ally large amount of money. "Much of the money brought to Florida is without doubt bound to find permanent investment in other states, and particularly in nearby states. The fact that Florida is our southernmost state makes it necessary for persons going to Florida to pass through South Carolina and other Southeastern States, and the possibilities and opportunities for permanent investment of capital cannot fail to interest them. Florida is serving as a potent advertisement for the whole Southeast and it is bound to bear fruit."-Greenville (S. C.) Herald. * "The Spartanburg (S. C.) Journal has the right idea about the Florida travel. Instead of doing like a few other newspapers in various states, bolstering up their waning courage by claiming that the Florida boom won't last, or claiming that it is only foolish citizens who are leaving for the South, the Journal says: 'The cities and communities situated like Spartanburg on the double-tracked main line should derive material benefit and advantage by the increased business that is sure to follow.'" "That paper comments on the number of Ohio, New York and other cars passing through Spartanburg daily, headed south, 'and there wasn't a flivver in the lot.' It quotes the figures of the American Automobile Association on the great increase in Florida travel right in midsummer. "The Journal realizes that the tide can not be stemmed, and that there is no reason for stemming it, anyway, because the movement is bound to bring benefits to South Carolina and Georgia and all the Southeast, as well as to Florida."-Tampa (Fla.) Tribune. (Contin1ud 011 page 177)


F Opening Up aNew Vein of Favor The unusual enthusiasm aroused by the New Franklin indicates that people find in it a touch of style, an air of qu.ality, an ensemble of fine performance, quite out of the ordinary. What is true of the New Franklin in general is especially true of this particular type-the Coupe Sales show clearly that there is something individual about this personal closed car. It may be the comfortable 3-passenger seat, the soft leather upholstery, the remarkably clear driver vision, the English coach-boot effect at the rear, or the price-only $50 above the Touring model. Whatever it is, the fact remains that the New Franklin Coupe has not only opened up a new vein of popular favor, but has set a standard for the world. SEDAN SPORT SEDAN TOURING -COUP,;; CABRIOLET SPORT RUNABOUT ENCLOSED-DRIVE LIMOUSINE Franklin Series 11 comes ready for the road-fully equipped with appropriate accessories, spare tire and cover-at the catalog price. Only tax and freight are extra. A Owen-Franklin Motor Co. 1705 Grand Central Avenue Tampa, Florida N 89-


West Florida's City ol Greatest Growth Marianna has never had a boom. It is 100 years old and 100% new. It experienced a growth of 25% in population from 1920 to 1925 by official census. It is the highest elevated city in Florida. It is the largest, best paved and best lighted city between Talla hassee and Pensacola. It has hydro-electric lights and power and offers great opportunities for industrial development on account of the power plants already operating and in course of constructio n on the rapid Chipola and its tributaries. It is served by the main line of the Louisville & Nashville Rail road and the two great national highways, the "Old Spanish Trail" from ocean to ocean and the "Bee Line Highway" from Great Lakes to Gulf, cross at this point. Jackson County, Florida's Horn of Plenty Jackson County, of which Marianna is the county seat, is bordered by both Alabama and Georgia. Its soil is as fertile as the best in either state and it produces in abundance every staple crop of the south. It leads Florida in the production of cotton, corn, sugar cane, sweet potatoes, peanuts, hay, Satsuma oranges, peaches and plums. Its lands may still be purchased at prices ranging from ten to fifty dollars per acre and there are numerous instances of farms being paid for from their products the first year. Its ranges are "tick free" and it leads the state in live stock. It is also one of the greates t fish and game counties of the entire country. Historic Interest and Natural Wonders Named for Andrew Jackson, the county was one of the four constituting th.> territory of Florida. As headquarters for "Old Hickory" in his Indian war campaigns and as the scene of the "Battle of Marianna" during the Civil War, the city and county are rich in history and legend, while natural bridge, where the Chipola runs underground, Natural Bridge Cave, rivaling in. size and subterranean grandeur the Mammoth Cave of Kentucky, and Blue Springs, where a great stream flows from under a rocky hill, are natural wonders near Marianna which are unequalled in Florida or the South. Booklet Upon Request. BETTER-Come and See ILLUSTRATIONS 1. Cha r acte r or corn grown on Jackson County l ands. 2 Th e kin d o f sats uma or .. a n ges t hey ra.lse abou t Maria nna S V i ctory bridge over Apa la c h lco l a R l'rer, leading i n to Jackson Coun ty from east, l a r gest veh i C u lar bridge In Sou th. 4. G r ain elev a tor of Bra ndon Mill a n d Ele,at o r Compa.ny. Marl anna. Chamber ol Commerce Mal'ianna Florida


Miss Tampa Competes t n Gold Cup Races Na t i onal SEE PICTURES ON PAGE 30 AHAIRPIN turn and a broken rudder line. With the l ine was broken Florida's first chance of a winning entry in the National Go l d Cup motorboat races held at Manhasset Bay, Long Island, in the latter part of August, and the prospect of playing host to America's foremost yachtsmen in the classic of next year. But the handicap, just enough to prevent an nexation of the most coveted of all marine trophies, was not sufficient to prevent Miss Tampa, trim runabout owned by D. P. Davis, millionaire Tampa sportsman, from finishing second only to the champion Baby Bootlegger. And in the last lap of 30 miles, the Sunshine State speedster showed the stuff it was made of by leading the entire route. The sensational showing of Miss Tampa has not yet ceased to be the subject of conversation wherever motorboat enthusiasts are gathered. Nor has interest lessened whatever in Tampa, where the national classic of next year would have been staged had the Davis challenger won the cup. And as to "Dave" Davis, leading yachtsmen are prepared to watch his smoke in future events. Heralded as the dark horse of the races, Miss Tampa was not so dark after all. For Davis, with characteristic thor oughness, had not spared expense in its construction, and for this consideration, he was afforded the utmost of co-operation from the Hacker-Packard combination, a lways a factor and often a winning one, in motor bo ating events. I n f a ct, at the races, newspaper men were un d e cided as to which was the mosf enthusiastic, Davis, John Hacker, or officia l s of the Packard Motor Company. Of course, the fact the Tampan was footing the bill weighed heavily in his favor, but i t was pointed out that this, in a measure, was offset by t he pride of craftmanship of t h e workmen who had constructed his chall enger. B u t the rudder line snapped and thereby hangs the tale For no motorboat is stronger than its weakest rudder line. Defeated though it was, the Davis boat covered itself with glo ry. The fact that it was one of the few craft entered by individuals added to the brilliance of its showing. Most of the speedsters were properties of syndicates. But Davis chose to play a solo part, and he came very near winning. All of which reverts back to the fact that through the sportmanship of D. P. Davis, the eyes of the yachting world A l l You Hear These D a y s t s Flor id a By Collie. in The Boston Herald Silver-Forbes, In c. FORT MYERS FLORIDA We assist individuals to form buyin g ancL selling syndicates. Organize a local syndicate of ten or more men. Each subscribe $500 to $1,000, send your key man here to represent you and to inves tigate and option Lee County acreage and property before the Fall and Winter RUSH. Your correspondence, wires or personal calls are so licited-take a d vantage of our syndicate plan. Prosper with Fort Myers -the City of Palms the Gateway to the Gulf We are owners and developers of High Class Subdivisions to Fort Myers. We will not handle pro1=erty we are not w illing to invest in ourselves. Silver-Forbes, In c. Consultants on Florida InvestmentJ Fort Myers, Florida 9 1


Florida Acreage South Florida offerings attractively priced for Syndicates or In. dividuals 1,000 to 500,000 Acres Lee, Charlotte, Hendry, Collier Counties Waterfront Interior Timber LC)inds THREE SPECIALIZED DEPARTMENTS. ACREAGEGuaranteed Delivery CITY PROPERTY -Rapid Enhancement LOTS AND SUBDIVISIONS -Developed or Undeveloped K. L. Jeffcott Realty Company REALTORS FORT MYERS "The City of Palms" FLORIDA 92 were centered upon Florida and Tampa with such effect as to entitle both to the utmost consideration and respect in future events. Likewise, the elaborate Winter racing program announced by Davis took on added dignity. For Miss Tampa, which many critics believe to be much faster than Baby Bootlegger, is to defend the Davis Islands Yacht Club colors in each of the contests andJ there is assurance in plenty that the West Coast flash will suffer no more broken rudder lines. As a result, Florida and the West Coast, will prove one of the greatest drawing cards for motorboat enthusiasts during the coming Winter ever known in the history of water sporting events. For the yachtsman is no different from the golf bug or any other inspired! "crank." All things being equal in other respects, he will spend his vacation where his favorite pastime is most in evidence. For in no place in America will boating events be so elaborate and attractive during the coming Winter as in Tampa and Florida. And Florida yachtsmen, true sports that they are, are without exception making profuse bows to Miss Tampa and D. P. Davis with the grateful "We thank you. "Back "to [)ear Old for Gilda Gray (Continued from page 44) of the star at her work. But if he is following the studio rules he probably will bar their entrance and they will then go to the other sitle of the building where they will stand on soap boxes and peep into the windows by stealth . Miss Gray was so busy during her engagement here last winter that girls anx ious for be:n:ty hints or eager to learn how to reduce did not get a qbance to question her about these all-ll\tportant matters, but now that the famous dancer is to be here for quite a long time, the girls are all hoping that maybe, sometime somehow, they will be abl.e to have a nice, quiet, confidential chat with Gilda and learn some of her secrets. In Miami, as elsewhere, there are any number of bud ding geniuses who need only a few words with some person of outstanding accom plishments to reach greatness, and these are all anxious to see and talk with their heroine. Miss Gray will not turn them away unless she is compelled to do so, but will give them sound advice about the stage and about learning to dance, as weU as informing them that fresh air and ex ercise are her recipe for good health and good looks. She does not depend upon cosmetics. It is not yet known how far-reaching will be the effect of Gilda Gray becoming a permanent resident of Miami and an en thusiastic booster for Florida. No doubt her boosting already has done a lot of good. One thing that may happen (and' this is quite likely), is that she will find something here which will give her an inspiration to suggest some new dances. Perhaps the quaintness of the Seminoles will appeal to her fancy Perhaps the quiet and peace of a grove of palm trees bordering the shores of Biscayne Bay, with a bit of white sail or a beautiful yacht approaching over the translucent waves, and the setting sun s splendor reflected in the windows of the Flamingo Hotel, wiU suggest some new poem of movement to her mind. This is all a guess, but as Miss Gray has originated dances from every I t I I


BUilding a City at the Logical Industrial Center ol Florida Of the newer Florida cities none offers such wide opportunities for quickly turned realty profits as :OEL VERDE. Here is being de. veloped a city, every step in whose progress will follow the sane, sound observance of the best principles of modern civic upbuilding. A security for your investment lies in the assurance of DEL VERDE'S continued growth along industrial and commercial lines. Your investment will not be subject to the ups and downs of the : usual purely pleasure resort development. Titles guaranteed by Florida Title Insurance Co., capital $1,000,000. Out of the proceeds of the sales we pledge ourselves to place $2 000,000 in trust with the Miami Bank & Trust Co., to be expended solely in civic improvement and city beautification. Investigate Del Verde TODAY. Get the facts about its incomparable investment offerings Send your name and let us send you full particulars of Del Verde properties, and our. latest illustrated booklet. INTERSTATE REALTY ASSOCIATES Tampa Office 211 Lafayette St. 2.2.0 M. Miami Ave., Miami, Fla. Owners and Developers J. L. R. HOLDING COMPANY St. Petersburg Office 707 Central Ave. 93


94 at low home. special HE Serve! E lectric Refrigerator automatically keeps a low temperature for days at a t ime without attention. Return from a week-end trip or your summer's vacation and Serve! will have taken care of your left overs, keeping them fresh, crisp and wholesome. * Serve! banishes forever the ice man and all the worries and trou bles that center around the old ice box. * Serve! provides a continuous supply of 1ce cubes for table use and all kinds of frozen dainties for desserts. * Serve! stands guard over the family heal th. saves a world of kitchen labor, operates cost and is a dependable, reliable, constant source of comfort and convenience in the See Saturday Evening Post advertisement of Serve!, October 24th issue. Send for catalog to SKINNER MACHINERY COMPANY 300 BROADWAY, DUNEDIN. FLA. State Distributors for Sc1ve/ JACKSONVILLE WEST PALM BEACH MIAMI ST. PETERSBURG


corner of the world, civilized and uncivil ized, calling for every possible variety of costume, it is not too great a stretch of the imagination to believe that she will glorify Florida with something of that kind. At any rate Florida has gained as a permanent resident another notable, to be added to the long list of leaders in every field of endeavor who previously have cast their lot in the southernmost state. Every section has someone who is outstanding in some line and who can be pointed to with pride as "our leading citizen," and the movement of the ranks of the world's distinguished ones to Florida has just begun in earnest. Miss Gray, prior to beginning her five year contract with Famous Players, is making a pleasure jaunt through Europe, from which she expects to return to New York about September 1, when the first picture will be begun, according to Charles E. McCarthy, publicity manager of the Famous Players-Lasky Corpora tion. Mr. McCarthy states by wire that he does not yet know how many units of Famous Pl<\)'ers will be sent to Miami this winter, and from this it is gath ered that more than one will soon be packing its belongings and speeding to wards Miami aboard one of the Clyde Line's fast steamers that make the trip in 60 hours. Many of Paramount's best pictures were filmed in Miami, and the fact that this concern is showing renewed interest in Southeastern Florida, meets with the ap rroval of all residents, who will welcome as many units as the concern to send. The growth of Miami has been so marvelous during the last two or three yearJ that practically any exterior desired can be obtained, while ample studio ac commodations are available for lease. Miamians eagerly anticipate the appear ance of the first of Miss Gray's pictures, as they believe that the combination of star, producers and setting will prove a sure winner. But most of all they will welcome Miss Gray b.1ck for hr.r own sake. Robbing Some Crusoe (Co1Jtinucd from page 49) served it. And because, too, it was really a lovely place to live. It was truly a treasure, of the heart, mind and body." "Wrong !" declared Robinson Crusoe. "It was because one day while I was present on an absent stroll of the beach that my tired eyes came to rest upon a Buffalo nickel that Harry Lauder had in explicably dropped once when walking along with Buffalo Bill. So I called it Treasure Island, a very apt title if I do say so. "Oh !" said Alice, but she didn't say it very politely. "Pursuant to my determination to market the island ," went on Mister Crusoe "I secured the services of Billy Sunday as chief salesman and publicity director -as all of you know how he is gifted in those lines. I also hired as my private stenographer Joan Thursday, of whom all of you have read and heard We signed contract s with newspapers and ma gazi n es to advertise three days Friday, Sunda y and Thursday "All this we accomplished, and now ladies and gentlemen. I am here before you to extend the offer of a lifetime-the chance to purchase at pre-development price lots on the famous Treas ure Island. just off the coast of Florida! Full ripari-WANTED Listings of acreage and busi ness property of any size, anywhere in Florida, particularly in Pinellas, Hills borough, Manatee, Sarasota, Pasco and Hernando coun ties. Fogarty Bros. 689 Central A venue ST. PETERSBUFG FLORIDA MAlLING LIST-Real Estate Investors 200,000 worth from $3,000 to $100,000 ......... .............. per M $5.00 10,000 Estate Inves tors........ ............. " 10.00 25,000 Cashiers of Banks, good prospects. . . . . . . . . . " 7.50 250,000 Wealthy Farmers .................................... " 10.00 4,000,000 Auto O wners Ill. Mich Wis. Ohio, N H., Conn., Ida., Wyo., Ariz., Nev., Vt., W.Va., N.Y. and Minn....... " 6.50 50,000 Chicago Real Estate Investors. . . . . . . . . . . . 7.50 All new 1925 compilations Write for price lists. 4,000 other mailing lista. TRADE CIRCULAR ADDRESSING CO. A. F. Williams, Mgr. List Dept 166 W. Adams St., Chicago W e an! rated in Dun's Book $125,000 95


West Florida Now Coming Rapidly Into the Limelight ALL WEm' FLORIDA hu united In a nat.lonal vublteitJ' campalan to tell the wonder-story ot thh rlebeJt and mfllt dher<\fld acrlcultural re&lnn of the atat.e, Ita hl&h elentlon, perfect dralnaee. rich aon. bumper erooa. perfect cllmate, pure water, beautiful scenery-hundreds of aprJna:-fed lakes, close to the Gulf-In short as Mr. T

VINOLA GARDENS Fl9rida's Premier J?ineyard at present comprises 538 acres in the pro cess of development as Unit No. 1, with 6,000 acres especjally suited to grape cul ture set aside for additional plantings. Unit No. 1 is being sold in two and a half acre tracts. These tracts are planted cultivated and cared for over a period of 30 months at the end of which time a completely matured vineyard is turned over to you. These tracts can be bought on a comparatively small investment spread over 30 months. VINOLA GARDENS is located in the Clermont Hill and Lake region of Lake County, one of the richest grape sections in the entire state. Near at hand is the city of Clermont which is destined to become the grape marketing center of Florida. Back of Vinola Gardens is a well established, thoroughly experienced, reli able organization. L e t us tell you more about VINOLA GARDENS. Send in the attached coupon NOW! MOST PR INDUSTRY IN the commercialization of Florida's vegetables and fruits, already so well established in citrus production, GRAPE CULTURE is rap idly gaining recognition as one of the state's most promising industries. And are many underlying reasons why. First-Florida grapes come on the marke t weeks ahead of all other grapes and at a time when ver y little fruit of any k ind is available. Second-Florida has the ideal environment for grape growing-perfect soil and climate, and a freedom from those fungus diseases which make v ineyard development risky Third-Grapes have be41n found to be the safest, easiest handled and most profitable crop capable of widespread production in Florida. Fourth-Grapes can be brought into bearing i n Florida as early as eighteen months after plant ing, ftom one to two tons per acre at that .time and an average of six to eight tons per a cre after maturity. Fifth -There is no long waiting for crop or p r ofit and Florida produces a quality of grape whic h commands the highest prices paid. Ther e are big profits to be made i n Florida grapes and the opportunity of making them is yours for the ask ing. Let us tell you abbot our big vineyard development nearClermont, that beautiful little city nestling in the top of Florida's only mountain ridge. The coupon below will bring complete .information, obligating you in no way whatsoever. Send it i n NOW. CLERMONT HILL & LAKE CO. Clermont, Florida Gentlemen:-Piease s e n d m e further details about V fnola Gardens a n d i t s profi t mak in g possibilities: CLERMONT HILL and LAKE COMPANY Clermont, Florida Name ... ........... ...... ............................. ..... .................. Street ......... ..... ....................................... . ....... ......... City .................... .. ... ................................... ... ........ . 97

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98 ,. ( Dedicated To Golf-life today is more deserving of a grand monument than the game of golf? What else has done so much to inspire the young with a love of clean sport, to furnish the middle aged with healthful diversion, and to literally add years of robust health to the lives of the elderly? What more fitting memorial, what more inspiring monument could be raised in honor of this "sport of millions" than a community of homes surrounding a splendid golf course for year-round play? The Golf Club Section of Daytona Highlands is dedicated to the Game of Golf; like every contribution to the daily life of a community, it is a good investment. The opportunities for profit in the Golf Club Section are tremendous. Send for literature about it. DAYTONA F!oJida.'.s Sub1.ub of Hil.Js Main Sale and Executive Ollice 16Z S. Beach Street Daytona .. norida Send for latest literature about the Golf Club Section

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Edwin Gould (Continued from page 5 0 ) would practica ll y p reclude the possibilit y of more p l aygrounds in the futu re. Edwin Gould not only complained, but he he l ped to remedy his own complaint with a check for thirty thousand dollars to purchase playground equipment for playgrounds that the city must provide. A year passed, and l ast winter (1925} nea rl y every schoo l in St. Petersburg had swings and slides and see-saws and all kinds of playground eq u ipment. Civic pride had been aro u sed by Gou l d's gift, and citizens who had heretofore been too busy in the upbuilding and deve l opment of their city saw the rightness of Gould's stand. The American Legion backed a movement for mor e playgrounds, with the result that the city set aside a large water front tract for a municipal playground; track and baseball diamond, which was dedicated by the Legion in April, by no less a personage than Christy Mathewson, "Big Six," as he is known nationally to baseball fans. Christy is among the most famous of big league characters and a true master of the pitcher's art. As all the nation knows, his athletic career was abn.ptly terminated by the shadow of ill health, brought about by the over-taxing of a splendid physique over a long period of time during which for the New York "Gi ants," to have Christy pitch a game meant almost certain victory. He knows the value of healthy, tempered exercise for g rowing boys and girls, and while in Petersburg with the Boston "Braves," who train there, Mathewson, who has won his own struggle against misfortune and now, restored to health, is president of the Boston National League Baseball Club and co-owner with Judge Emil Fuchs, was glad to officiate in turning the first spadeful of earth for the baseball diamond. On that day it was recalled and m<;n tioned that Edwin Gould had awakened the city to its playground needs. It was also recalled that again in the winter of 1925, while the majority of his associates had sequesterea themsel1ves in the more fashion able circles of Palm Beach, Gould had re turned to the Sunshine City to see his thousands of wards. This time he was known to the whole city, and was wel comed back with a sincere cordiality that came as much from a realization of his s plendid character as because of his mone tary gift. The children found out the date of his birthday, and on that day assembled en masse at the school playgrounds that Mr. Gould had equipped, thanking him for his kindness, interest and generosity, and wishing him a long life of the happiness which he so freely gives to others. .He's "Uncle Edwin" to thousands of tots in Florida schools, and mapy a childish heart thrilled as the hand of the genial million aire rested on a tiny shoulder and a word of greeting was spoken. And, not content with the work already accomplished, Ed win Gould made a further donation to St. Petersburg's playgrounds. All Florida know s of St. Petersburg's appetite for praise of its sunny, balmy climate, and Edwin Gould could not escape the queries of reporters, who wished to hear hi s opinions of the city's beauty and sunshine. He answered that the c ity was most charming and its sunshine and climate are unsurpassed, but that, after all, it was really the children of St. Petersburg that caused him to return. Another example of the democratic spirit THE 'Wonder White City on the Gulf" 3 0 MILES OF SHORE FRONT BAY POINT SECTION Three Important Facts: ( 1 ) The new vast developments of the American Brotherhood of Locomotive Engineers of 27,000 acres, including the Venice Beach section, laid out by John Nol en, City P lanner, will make all Water Front Property in VENICENOKOMIS, especially BAY POINT, now on the market, in great demand. (2) The location of the Venice-Nokomis bank, construction begun September 1, 1 925, will give a stamp of permanence to the whol e Venice-Nokomis White City. (3) T h e constru ction of 100 homes by the new b u i lding com pany will bring people to VENICE-NOKOMI S, and PEOPLE ALWAYS DID MAKE VALUES! AIR VIEW OF BAY POI'NT, VEmCEN'OKOMIS Think Over These Facts and the Inevitable Results. Then ACT! Pre-development Prices Still Available for a Limited Period. THE ROGER C. RICE CO., Inc. Exclusive Sales Agents SARASOTA, FLORIDA Roger C Rice Co. Inc., Sarasota, Florida. Tell me about Venice-Nokomis. Name '. Address ................................................................. For Sale PromPt inquiries advised. 1600 acres near NAPLES at $90.00 per acre Will sell in 320-acre tracts Also severa l of the best and c h eapest BUSINESS lots in the heart of FORT MYERS. Rowe, Warren and Buckley 401 East First Street Fort Myers, Fla. I I Pl ea se Mention u Suniland" in Answerin g Adv ertisements I I 99

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"My Sincerity Is Your Security" Specializing-in acreage listings, and high-class city real estate. Direct from owners and at closest prices. Marguerite Osborne Wolters St. Petersburg Peacock Row 224 First Ave. North Floride:s Five Reasons J'Pr 8%andSafety THE five reasons for the Bo/o rate Florida pays on fireyt mortgage security are directly and clearly stated in a Trust Company of Florida pam phlet. We want to send this free to those who desire to investigate be fore they invest . Write for it today. I""est in Florida at 8% $100, $500 and $1,000 Bonth Partial Pa'Yfnents Arranged TRUST CoMPANY OF FLORIDA Paidin Capital and Surplus tsoo,ooo MIAMI FLORIDA I want to know Florida's fivereasonafor8%andsafety. N am e ...................... u .................................................... Street .................................. u .................................. City: Stat& -.. "" o 100 and human friendliness that make up the character of this man, born to position and plenty, lacking the necessity of labor, yet seeing clearly that a great fortune repre sents a duty to humanity beyond the mere enjoyment of its fruits, also occurred in Florida last winter. A chance visitor, strolling on the veranda of Mr. Gould's hotel, encountered Gould and passed the time of day. A con versation ensued, and it developed that the visitor was from Ocean City, New Jersey. This recalled to Mr. Gould an excursion of his boyhood days, when he paddled a canoe from New York to Ocean City. One night, en route, he slept in a derelict wreck of a ship, beached on the coast, en joying the hardship and adventure, as every red-blooded American boy does. Finally he reached his destination and beached his canoe at Ocean City. "Anci," was the breathless query of his chance acquaintance, whose interest had in creased as the tale progressed, "do you remember a small boy in a knicker suit who was the first to approach you as the canoe landed? I was that boy." Now grown to manhood, both, the one is a successful merchant. The other is what he was born to be, an aristocrat of wealth, but also a servant of humanity, even as you and I, and the heart of the man, Edwin Gould, is still the hear.t of the boy. If you read this story, Mr. Trotzky and others of your ilk what do you think of THIS millionaire and benefactor of Flor ida? Florida's Future "'lying Mail (Continued from page 53) was delegated the task of remedy ing the condition." "I was assured that I would be in demnified for any expenses which I might experience in the construction of devices to cure this evil. The room in the post master's house was not satisfactory for my plan. Hence, I rented a three story brick building which had a large room on the ground floor. I built a long counter and placed it in the middle of this room fac ing parallel to the street. This arrange ment really divided the area into a front and back room. A carpenter named Yearman Smith did the work Upon the counter we placed long boxes with pigeon holes, four to a pane of ten by twelve glass. Groves were cut so that the glass would fit in place and then another tier of pigeon holes were laid on and additional glass inserted. The boxes were numbered on the side facing the street from 1 to 400. On the rear side of each box was the name of the owner Each box was rented for $2 a year. The owner appeared, would look in his box and if there were any let ters, he would tap on the glass and the clerk on duty would pass out his mail to him." Did you ever happen to think where Florida's large supply of mail sacks come row and where the registered mail locks and "'ther devices of the modern city post officP made and repaired? In an outlying section of the city of our National Capital, is our only federal mail bag factory-a produc tion center which l ast year manufactured 1,427,462 mail sacks, 1,227,844 ordinary locks and 26,146 rotary mail locks as well Plant City, Florida (LOOK. ON MAP) Thinking about Florida? Heard from your friend about the prosperity here? Have not decided ex actly where to pitch your tent? Well, now, let us tell you about this city. Wealth comes out of the earth and the sea. These are the only two sources of new money. Plant the land around this city, work it intensively and you are bound to reap a rich harvest. No other land produces strawbe-rries, tomatoes, corn and beans on the very same a'cre the vtry same year. Reputable farmers say that it ila easy to clear $1,000.00 on every acre planted. No other section does thl.s. Plant City needs homes-needs stores, needs restaurant&. We need another sub division because we are growing. You can't lose money on a Plant City investment. You can't stop us from growing because of the "back country." and Be Convinced I Write or wire Durden Realty Company Plant City Florida Let Us Tell You About Clearwater and Pinellas County THE GEO. T. PINDER ORGANIZATION 511 Cleveland St. Phone 2380 Oearwater, Florida

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The Largest Natural Deep. Water Harbor on the Gulf of Mexico Now Being Developed as a Port for World Commerce and as a Terminal for the Railroads of the United States THE MEN BEHIND THE PROJECT CARL H. FOWLER-Pres ldnt o r t h e Tran sit D e v e l opment Compa ny, vice preside n t o f t h e Dixie Town & L and Comp a n y and o f t h e Dixie H arbor & T ermina l Compa n y A ssociated for s i x year s wi t h C h arles Evans Hug h es exS e c retar y or S t a t e. GEORGE M. F OWLES-V! ce-pres! d e n t and t reasurer o the Tra n sit D e v e lop m e n t Compa n y, Dix i e Town & Land Comp a n y and Dixle H arbo r & T ermina l Compa n y. Twe lve yen.r s treasure r o r t h e board o r f o r e i g n miss ion s o f the M. E churc h, and t h e man who :finance d t h e hundred m11Uon doll a r Cente nary Fund. GEORGE H BENJAM IN-Owner o t h e Virginia Railroad, and Inte rested In other large :financial enterp r i ses. E. P. V. RITTER-Organizer and forme r p resi dent of t h e G r a n d Cen t r a l Pal ace bullding of the NeW HERBER T SPEN C ER-Standard 0!1 Company, I n cha rg e o! sal es and distribu t i o n o f asphalt. CHARLES H STANIFORD-C h! e e n gineer New Y o r k City d oc k d e p artment. T H GILLESPIE-President T A G ill espie Constructio n Comp a n y , New York City. MORTON H ERRIOTT-Pres!de n t Dix ie T own & L and Compa ny. JOHN M. RUE-Formerly American Hide & Leathe r Compa ny. R. E L. and DeFunia k Springs Fla. realtor GILBERT H. GILBERT, Consulting Engineer of international reputation, says over his personal signature: PORT DIXIE has the finest natural deep water harbo r on the entire Gulf o f Mexi c o, and the greatest tributary hinterland of an y port in the world. Port Dixie is the closest commercial port in the United State s to the Panama Canal, and through it to the grow ing international trade with the Orient. Port Dixie, now in process of development, will be able to handle larger ships of deeper draft than any uther port on the Gulf of Mexico, and thus secure more economic cargo rates. Port Dixie will be the shortest and best route f o r the international trade of the world with the Mississippi Valley and the Atlantic Coastal Plains the greatest pro ducing areas of the United States, and will thus afford the m ost economic route for the transportation of exports and imports for a large proportion of the population of the United States. P ort Dixie presents unlimited opportunities for the es tablishment of industrial plants, factori e s and businesses of many kinds which can be conducted with greater ad v antages and economies than are found elsewhere. Port Dixie has not only the advantages of the popular pleasure resorts found in southern Florida, but also the unique advantages which are certain t o make it a great industrial city. Port Dixie, the town, has been designed and laid out according to the b est principles of modern engineering, and will be an unsurpassed place for beautiful and healthy homes and residences. For particulars write LINN REALTY ASSOCIATES, Selung Agents 101 Southeast First St. -eet, Miami, Fla. With M. D. MORSE LAND CO. 101

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102 WANTED-Brains, brawn, youth and beauty to live in a city that wants people who know and appreciate the joy of building. To you who have a dream of an ideal home we offer the story of plans for pros perity and a place of beauty coming true.

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as 973,300 parcel poJ>t mail sacks equipped with improved locking cord fasteners. It takes more than ten million mail sacks and pouches to carry all of our domestic and foreign mail. These sacks and pouches are now made and kept in repair at Uncle Sam's most extraord inar y factory. The manufacturing campaign is a war orphan. Private contractors tried our national pa tience with profiteering prices. Uncle Sam got good and mad. He decided to _make the mail sacks himself. The expenment was begun in 1917. Successful results ob tained. The following year a two-story :brick factory was built and equipped with all the essential machinery. It now em ploys 400 expert workmen and consumes about 4 000,000 to S,OOO,OOO yards of can vas ann'ually. The average life of a mail bag is five years. All the sacks and pouche s that are d amaged in service in all parts of the country are ultimately sent to Washington to be repaired. Just to illustrate the economy which ob tains from the operatio n of this mail equipment plant, the case of the revolving facing table is typical. This table is used in each post office of any size in sorting mail. The lowest contract bids for mak ing such tables was $3200 a piece. Today, the U. S. Government in its model factory mak;. ; these tables at a total cost of $1,000. During the last year, SO such tables were made at a saving of $110,000. This is .but a single item in the long list of sav ing annually effected. The workmen in the mail eq1,1ipment factory are enc ourag ed to develop their inventive genuis. The Government re wards the workers who suggest practical improvements for existent esuipment or who design and perfect new devices which .do certain work more rapidly and effica -ciously. The invention of one of the men is now saving Uncle Sam more than $35,000 a year. During a recent year, six employees perfected 15 apparatuses and devices which potentially will expedite .activities in our postal offices throughout the country. The most curious parcel post shipment which ever was mailed across the Floridian border consisted of a pair of baby ostriches which were shipped from an ostric h farm in southeastern Florida to a purchaser wh<;> Jived in nortqwestern Washington. This, hy the way, is vrobably the l ongest straight line trip which can be found on the United States' expansive map. Between 10,000 and lS,OOO baby alligators annually are pur -chased from specialized alligator farms in Florida and sent by parcel post to all parts of the United States and Canada. The size of the alligator is limited by postal requirements to 11 inches. Each al ligator is crated securely in a cypress box. The total weight of the box and its unu sual contents must not exceed SO pounds. There are ten of these farms and private dealers that make a regu la r business prac tice of selling baby alligators and deliver ing them far north of the frost line via U. S. mail service. A stream of ornamental coconuts, can .died fruit, small gift boxes of citrus and other tropical fruits flows from Florida to northern towns and cities via parcel post throughout the year. Practically -every visitor at one time or another sends such a present to kinfolks and neighbors who live in the North, East, West or Far West. Cocoanuts carved as grotesque masks, monsters or in the form of fancy baskets can be sent by mail by merely attaching the necessary postage and affixing the proper address. Plants and plant Lee County Acreage Exclusively Realizing that he who hies to know all about every line of the real estate game will know little about any of it, we have made acreage our specia lty. By a constant study of this particular item we feel that we are in a position to know acreage values as well as it is possible to know them with prices changing as rapidly as they are in Lee County. We will be glad of an opportunity to place our knowledge of acreage at your disposal. May we hear from West Florida is the Best Place in Florida for Profitable Investment We are making money for others; we can make it for you. -c::t. We have everything from a five-acre farm to a five thousandacre farm. We also have thousands of tow11 lots in various incorporated towns, and cut-over acreage from forty acres up. Water frontage on Gulf of Mexico, St. Andrew's Bay and Choctawhatchee Bay. All West Florida prices are advancing so rapidly and sales so fast that it is impossible to send complete listings and guarantee delivery. Write or wire us what you want .:md how lo<;ated and we will make a close price. WE ARE FLORIDA "CRACKERS." We have always lived here and we sell no land that we cannot recommend. McMILLAN LAND COMPANY MARIANNA, FLORIDA Please Mention usuniland" in Answering Advertisements 103

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Beautiful Anna Maria Beach We can deliver, subject to prior aale, approximately two acres in cluding the beach, bathing pavilion completely furnished and equipped, the large dancing pavilion with one large player electric piano and on grand piano. This property is cheap at $50,()()()-can sell for $35,000. Anna Maria Hotel consisting of ten rooms, large dining room and kitchen, completely fur nished and equipped; near the beach and a money maker. Can deliver for $30,000, subject prior aale. Forty-Acre Grove Sacrifice including forty acres partly cleared, &II fenced; total eighty acres at $425 per aere. This is one of the pret tieat groves in that section, located in Polk County near Bartow. Two large houses on this property. Graham Securities Co., Inc. 405 Stovall-Nelson Building Tampa Phone 3372 Florida STRIC'l: 'II Rta1 2-4 -HOMESTEAD F'LA. 104 products which are shipped by mail are subject to inspection by the U. S. Depart ment of Agriculture representatives. The Post Office Department cooperates in this manner in the prevention of the spread of obnoxious plant diseases. The proximity of Florida tq the Ba hamas Nassua and Cuba and its geo graphical location along the line of the direct route to South America develops the exchange of large quantities of mail be tween these different countries and islands. In the course of the twelve months of the year, the stamped mail of most of our foreign countries passes through Florida offices. In the port cities, special mail service is maintained for pleasure yachts and cruisers, commercial shipping and other transient correspondents, who come and go by water. Potential business cor respondef\ce with South America is des tined to be large for future Florida trade with the Latin American countries is bound to be extensive. The only open faced post office in the United States is an outstanding feature of postal architecture in St. Petersburg. The municipal fathers of that winter resort center whidt was named by a Russian nobleman were successful in persuading the U. S Government to build a post office that was perfectly attuned to the sunshiny climate of that district. A colon nade extends along three sides of the mail sorting and postal rooms. You ascend a couple of steps from the curbside and stop before the particular window from which your mail is dispensed. Cooling breezes ventilate the attractive colonnade. It is a real pleasure to bide there a few minutes during warm weather. It is one post office at least which can accommodate any crowd which can surge into the ad joining streets Weaving Beauty From Pine Needles (Continued from page .55) has a basic idea of the work, it is far simpler than it looks to be. A bit of practice is required before the more complicated shapes can be done. The fact that my first basket was more or less of the complicated shape, was due to the fact that it started to curve in and kept curving in. After I saw that it just would curve. I tried to bring it to resemble a piece of Aztec pottery I had seen and admired in a museum in New York. Result, mar velous Or so it seemed to me. The collection of baskets shown was made by my sister and me during her visit of two months They were all done in idle hours, and stole no time from our numer ous outing trips .. One of our treks-concerning basketrytook us to the Melborne tourist camp. We sought a man whose fame as a weaver of artistic baskets had traveled up and down the East coast. This collection was the most artistic and extensive of any of the many we saw. The most elaborate of his pieces was a lamp base. He said he could have sold this piece several times, for a large sum, but that he couldn t br-ing himself to part with it. He spoke of it as an artist would of his masterpiece. It was obvious that his was the pride of a creator of art He spoke of the pleasure he had had in mak ing this piece It was not surprising that such a creation would give one the sense of creating that is born of the other arts "Why not earn your living making things of beauty that have a ready market?", he asked. I answered that I could not imagine a more happy cqmbination. L. N. Smith of Marianna, Florida has supreme values in large acreage and small farms in West Florida Land of Incomparable Opportunity for Investors and Homeseekers For Quick Turnover 270 acres miles East of Post Office. 4,500 ft. frontage on St. Johns. 5 miles wide here. Un der priced at $750 per acre. 130 ft. on First Street, 1 block from Post Office. Will sell $1,000 per ft. before February is our prediction. $750 per ft. We have many good listingswaterfront, business, acreage, small estates, and city lob. We are prepared to invest and reinvest any amount for your a c ,count. Bro k e rs P r otect e d Scruggs Realty Co. Masonic Temple Sanford, Florida

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Direet Fro m Owner When you buy property lrom us you buy direet lrom the owner and therefore get the lowest possible priee and very easy terms. W' e own hundreds ol moderate prieed lots all over the eity. Priees range lrom $350.00 up to $1900.00. Term1 on many ol these are $50.00 down and $20.00 monthly. John E. Bateman Co., Inc. Capital $l,ooo,ooo.oo 689 Central Ave. St. Petersburg, Fla. Phone 12.33 105

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106 GTo all seeking FLORIDA PROFITS Small and Large Investors are Making Thousands in My ''Profit Belt" Holdings. Write Today for Complete Factful Information.

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Back Stage in Tampa Wit h Madame Romance (Continued from page 107) like good fish admired Rudolph's wares They always bought from him and soon he had enough money saved to start a large store in Ybor. Meanwhile, Marie was working on her dress. And then the child, who was to wear the dress, c ame. With a baby, Marie found little time to work on her dre ss. H e r baby demanded all h e r time and attention. But after six month s or so the child learned to keep quiet for an h our or less every day and Marie worked Not has tily. Tediously. She was pro g ressing slowly. Then another child ca me-a boy Another. Three others. Marie, you will see, has eight children Each year brought h e r a n e w one. Each time she progressed a little with the dress an o th e r would c o me. Each new baby d eserved the same attention and car e as the la st. There was no tim e for work on a dress. Marie is becoming worried. H e r o ld est child-the pretty little Italian girl-is eight and soon, her mother says, she will be o ld enough to marry. I met Marie in he little home behind the fish stor e the other day. She was work ing on the dress and half her family were in the room d o ing all the innum erab l e irritating littl e things that four c hildr en A famous Spanish matador during his visit to Tampa under eight can do. I did not inquire after the rest of the family. They were, I believe out with P atri on his r o unds of the beautifu l homes. "Mari e," I ventured, "you will soon finis h the dress Eh ?" She s hrugged her immense s h o ulders. "Never," she sighed. Soon there will be another." Or, again, if you wish to laugh, take Hugo. This man of great optimism and the mu s t ac h e of the Walrus was afraid t h e so!lg "Yes, We Have No Bananas" would put him out of business. He operI I a t e d a fruit store and his chief attraction was bananas. Convinced that the bananas of the wo rld had not decreased and that Certain Profits in Florida Real Estate are made by handling your busi ne ss and making your investments with these idea s 1n v1ew: 1st. A reliable, trustworthy, substantial Real Estate Firm, who has the facilities and opportunities to get thousands of listings at reasonab l e prices-who knows values from years of dealin gs, and that every Bank or business man w ill recommend. 2nd. Do b u s ine ss with this same kind of people the second and every other time, and you will clear more money than any other way. McCASKILL REALTY CO. 15 North Palafox Street Pensacola, Florida WE CAN DELIVER m Levy County, w1th1n a few hundred feet of two railroads; has water and electric power of high voltage on property. At the price we are offering this, with the demand for rock in road construction in Florida, we know this to be a r ea l money producer. Our price for this month is $30, 000, on t erms of one-third cash, balance l, 2 and 3 years, 8 per cent interest. Write, Wire or Phone BARNARD-BLOUNT COMPANY 107 Madison St. Phone 4416 TAMP A, FLORIDA See Announcement of "Suniland's" Camera Contest Page 160 II 107

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II 108 CONTINUOUS COMFORT WITHOUT THOUGHT OR EFFORT Anticipate An Occasio nal Chilly, Damp Day By Installing Automatic and Economi cal Oil Heat In A WEIR Steel Fumace On some day, not too far away, the thermometer will drop a little-not very far, but because the wind is coming in off the water it will have a dampness that is decidedly uncomfortable. On such occasions, almost before you realize that you are feeling chilly, a device in your home will "read your thoughts" and with no slight effort on your part, a current of clean warm air will be moving thru your rooms. It will be coming from your WEIR ALL STEEL FURNACE This furnace is the ONE PROVEN warm-air f.urnace for use in connection with oil heaters. Because of its arc-welded joints which prevent, forever, any leakage of gas or soot into your rooms; and because of its all-steel construction which is quickly responsive to the flame, this warm-air furnace is your one logical selection. Jacksonville The economy of warm-air heat is an other factor where the heat is required only on rare occasions. Full Information Will Be Gladly Given. Skinner Machinery Co. Dunedin, Florida The Weir Is Made in Peoria, Illinois by the Meyer Furnace Co. Tallahassee Daytona West Palm Beach N. D. SUTTLES. & CO. 140 Main Street Fort Myers, Florida CHARLES W. ROSS, Manager EXCLUSIVE AGENTS FOR FLAMINGO TERRACE, Fort Myers FORD PARK, La Belle SEE US FOR "Everything in Real Estate" See Announcement a/ u Suniland's" Camera Contest, Page 160 II the song was mere propaganda promul gated by financiers who wished to corner the banana market, he wrote another song, "Yes, We Have Bananas Today And Plenty Of Other Fruit Too." This song, the owner of the store says, increased his banana sales one hundred per cent But I still hear some murmuring that the man is writing in a haze of smoke. Well, I wish to satisfy you this is the truth Come along. I will introduce you to some of the people of Ybor City in person. We are now walking down the main street. You notice a terrific noise all around you. These people of Spain and Cuba like noises, bells, toots, cartwheels on hard pavements, shouts, arguments, etc Above the bedlam you may hear a group of Cubans in Les Novedas soup You may hear the peas roll off their knives. But above all this din there is music, music that caresses you Hke the soft hands of a tender girl, music that plays across your heartstrings, music that steals into your soul and makes you think of all the beautiful poetry you have ever read, of all the exquisite things you have ever seen. It is the music: of the mando lin It comes from a balcony above the street, from a room hidden by closed shut ters. But whistle-will you, please ?-and the shutters will open. "Ah," you exclaim, "what a beautiful girl." Concha Baamonde is beautiful. And doesn't she play that mandolin won derfully? She has played the mandolin since she was a child. She is one of the supreme artists of Ybor City The Cubans love her as they do anyone who can play well. But Concha has a rival. Here she is, this little two-year-old girl. Her name is Sybria She is already progressing rapidly with her mandolin playing and threatens to be as beautiful as Concha. Well, look who's here. Meet Senor Charlot Molina and Senorita Audry Mo lina, his wife. Senor Molina is a famous matadore His wife is an equally famous dancer. To please the people of Ybor City, Molina staged an impromptu bull fight in a back yard. No bulls were killed, of course, but the Spanish derived a great deal of amusement from the fight. There are dozens of other interesting persons I could refer you to in Ybor City There is Lord, the undertaker, who has many an interesting story to tell And S. F. Heise, who keeps a pet shop, and believes animals make the best friends. But this article was written as briefly as possible with the hope of proving one thing: That romance still lives. And I hope I have proved it. Phosphate Rock Output The phosphate rock shipped from mines in the United States in 1924 amounted to 2,771,000 long tons, valued at $9,740 000, according to preliminary figures made public by the Department of Interior which were compiled by the geological survey. Florida, the leading state, shipped 2,336,000 Ion gtons, worth $7,507,000, more than nine-tenths of which was land-peb ble phosphate. Shipments from Tennes see and small quantities from Kentucky amounted to 396,000 tons, worth $2,039,-000. Idaho, Montana and Wyoming made small shipments, according to an Interior department bulletin. -Marlin, Texas ''Democrat

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-on the ocean, with MORE THAN A MILE of broad, white beach. -on Dixie Highway. --()n Hallendale Boulevard. -on the 100-foot boulevard, "from the Dixie to the sea." -on Ocean Drive, main Miami Beach-Palm Beach thoroughfare. -on the East Coast Inland Water way. -just south of, and adjoining the magnificent Hollywood develop ment. -north of Miami Beach. Much has been said, much remains to be said concerning the extreme importance of this factor, LOCATION, in its relation to property values in Atlantic Shores. In the final analysis, however, no other medium is so effective, or im pressive, as a means of determining the comparative value of location, as THE MAP-IT LEAVES NOTHlNG UNTOLD! Atlantic Shores is a community de velopment in which the element of EVERLASTING SECURITY is up permost, possessing at the same time profit-yielding potentialities unsur passed elsewhere in the entire country. UROM THE D1XIE ATLAHTIC: SHORES Main Office: 229 South East Firat Avenue ENTRANCE FORT DALLAS PARK HOLLYWOOD Lawrence McDonough Org. Hollywood Boulevard MIAMI Holmo & Dashiell 50 I N E First Ave NIAMI BEACH MIAMI PHILADELPHIA, PA. Baker Oelb & Schaub T. H Beverly William H Door 656 Collins Avenue 218 N. E Fourth St. 1606 Paeksrd Bldg. MIAMI Mis s Margaret McCann 30 I E Flagler Street FORT LAUDERDALE Helms & Dashiell 208 Palm Court Building MIAMI Lawrence llcDenouah Org. Hippodrome Theatre Building NEW YORK, N Y. William H Door Murray Hill Bldg. 40th St. and Mad!... Ave. MIAMI Foster & Thompsen 334 N. E. Second Avenue W. PALM BEACH Robert H. Cave 432 Clematis St. 109

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uo UNUSUAL Acreage lnvesttnent Opportunities 23,000 ACRES IN A SINGLE TRACT On Railroad and Paved Highway, Just Six Miles from Lakeland The heart of the richest and fastest growing section in Florida. The soil is of high and rolling cut-over pine land, with several large lakes. Has railroad bordering on east and west, also paved highways. This is an excellent investment, at $60 per acre, as acreage is selling from $1()0 to $250 per acre, adjoining. "WORTHINGTON GARDENS)} Five-Acre Tracts Eighteen Miles from Tampa Bordering on Paved Roads $1,250 to $2,000 P er Tract E lectric lights, telephones, nice homes, good roads, fertile soil, beautiful lakes and streams, wonderful fishing and hunting. Just a modern Paradise for you. 640 ACRES JUST NORTH OF TEMPLE TERRACE The Most Attractive Acreage Offering Near Tamp a Today This high, dry, rolling tract is bordered by the $4,000,000 tract now being developed by the East Coast Syndicate. Roads will be built and high class development will soon be under way. Then prices will soar. Get in on the ground floo r. B u y this tract now, at less than one-third its actual value. Be One of the Thinking Investors of Today Who Will Realize the Certain Profits of Tomorrow Lowest Price s Your Terms Your Prosperity BOB WORTHINGTON Real ( Cracker ) Estate 511% Franklin St. Tampa, Fla. Phone 2115

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LoForte-Harrison Realt)> Corporation Real Investments and Developments We can show you interesting profits from investments in Pinellas Fla. Place your listings with us. LoForteHarrison Realty Corporation Scranton Arcade Clearwater Florida New York City Oflice: II33 Broadway Acreage For Investment or D'velopment I have 200,000 ACRES located just right to cu.t up in small tracts of 100 to 500 acres and sell out for more than double price now asked for the entire tract. Railroads and Highways Touching. Tract Price $10.50 Per Acre Good Terms J. F. STEBBINS "The Acreage Man" Box 2945 Phone 3580 Tampa Florida Guaranteeing Future Farmers for Florida (Continued fram page 59) raised. The local boys belong to agricultural clubs which systematically and thor oughly try out these favorite vocations of their fathers in order that they may benefit from science's assistance. County agent ]. W. Mathieson of Walton County reports that his champion corn club boy raised 95.2 bushels of shelled corn on one acre of land last year. This is truly a wonderful record for a state which is not notable as a corn crop pro ducer. The average state yield for corn is less than one-quarter as much as the miracle crop which this fourteen year old boy raised. The achievements of this youth, however, show that bumper crops of corn can be raised in Florida where proper attention is devoted to the cultivation of the crop, where purebred seed is planted, where proper commercial fertilizer is used and where corn is raised according to the newest and best approved meth ods. A boy in his 'teens has succeeded where grayhaired farmers for scores of years have failed. One Florida farmer, when he saw what this boy had accoql plished, said, "I have never really known what good farming really was until this club boy showed me. He raised as much corn on one acre as I usually harvest from four to five acres. I am going home and join the corn club of my county and work with the boys next season and l earn how to grow profitable corn crops." Over in Santa Rosa County, 108 farm boys and girls belong to corn, cotton, sweet potato, peanut and pig clubs. Last year the cotton club boys harvested an aver age of 713 pounds of seed cotton per acre while the boy champion raised 1,150 pounds of seed cotton on his notable acre The champion corn club boy raised 64 bushels of shell corn on one acre of land under _favorable seasonal conditions. Three of the Walton County boy clubs meet once a month jointly and discuss in roundtable fashion the critical problems of farm life. They are building for the future good of Florida farming. A four days' encamp ment is the feature of the summer season. From 60 to 70 boys and girls enjoy the outing and under adult direction play games, study agriculture and get acquaint ed science during this outing period. In Hillsboro County, 56 farm boys are members of the citrus clubs while 15 boys raised champion corn crops during the last year. Nine boys from the county attended the ten days' short course at the Gainesville agricultural college. These boys were sent to the state school as a reward for their excellence in club work. Polk County last year sent 14 boys to this juvenile assemblage at Gainesville-the maximum enrollment from any county in the state. The girls have even excelled the out standing records which their youthful brothers have hung up in junior farming. Over in Orange County, Martha Brad dock, one of the young club girls, canned 585 quarts of fruits and vegetables during the recent summer, while Juanita Law rence, 16 years old, prepared and canned 395 quarts of delicious goodies. Reita Mauk sealed hermetically in glass jars 275 quarts of vegetables which she raised in her club garden. Emily Arnold put away 255 quarts of similar foods for winter use. OrlandO Morning Sentinel Repeat advertisements from over entire state prove advertising value in Orlando Morning Sentinel 1,549,170 line& of adver tising over nearest com petitor prove this paper to be greatest medium between Jacksonville and Tampa. Orlanao Morning Sentinel-' is truly Inland Florida's Greatest Newspaper -Write Manager for Rates -Member A. B. C. Orlando .. Florida in rich Orange County Section lU

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. i II COMMERCIAL LAND 4ZO acres right at. Marion County, 8 No"rth of Ocala. Solid compact body; 1 mile Road frontage: all fenced and cleared; nice improvements overlooking entire t 'ract Most fertile section of Florida for diversified farming and daicying. Price $7 5 ,00 per' acre; 1/3 cash. Balance to suit. 15 Years. in Florida G Le F 0 so3 Biela'. eo. evre, Wftel.' SL Peterabura, Fla. Formerly appraiser for Federal Land Bank. I KNOW WHERE THE,COMMEittiAI., VALUES ARE You Will Find It Much Easier to Sell From BIRO'S EYE PICTORIAL PAINTINGS We Spf!cialMe in This Work Send for price list on all sizes You will be surprised at our moderate charges. STERLING SIGNS, INC. 'Stuart Florida WE NEED MORE MONEY TO BUILD HOMES Rf!FERENCE: FIRST MORTGAGE LOANS ON BID,WELL-BUILT HOMES YIELD 8 PER CENT AND SAFETY. WRITE US FOR.FULL PARTICULARS. PUNTA GORDA Has the finest natural harbor in Florida. The juncticm point of the Anv Bank famous Tamianll Trail and Central Dixie Highway. A city in the making, in P"""ta Gorda offering unusual invesbnent opportunities-Tarpon F"'s Paradise-Year-Round Climate-Excellent Water-Black Sandy I...oa.m for Growing and Pineapple Culture. COME, SEE, TAKE A LOOK BIDWELL PROPERTIES, Incorporated, Realtors Punta Gorda "Goldm Gate to the Sun" Please Mention u Suniland" in Answering Advertisements Florida 112 II Thirty-two boys and girls are members of the Orange County poultry club and have made amazing records in egg produc tion. Last season, Juanita Lawrence cleared more than $400 from flock of 50 Ancona hens and pullets. She sells aristocratic baby chicks as well as pure bred settings of eggs. Her fow l have won many notable showing victories and have even been granted first awards in their classes at the Madison Square Gar den Poultry Show, New York City. Reita Mauk, a friend of Juanita's has a flock of 75 White Leghorns. She realized a net return of $245 from her sale of eggs and fowl during the last twelve months. Laureda Lancaster of Orange County put Olive Kent, fourteen-year-old Florida c/t{b girl who canned 300 quarts of frutts and vegetables last summer. $185 in t}le bank as a result of the prod uctivity of. her junior flock of Rhode Island Reds. The junior homemakers pattern their marketing activities after those of their mothers and older sisters. Recently the agricultural club women of Volusia County under the supervision of Orpha Cole, the home agent, sold more than $2,000 worth of products which they pro duced through the exchanges which they

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at 0 7 between swimljs FORT MYERS-FLORIDA CJ J )HERE the City snuggles next the sparkling waters of YY Caloosahatchee Bay, seventeen miles of hard surfaced roads from the clear water of the Gulf, two miles from eigh teen sporty holes of golf-the most Northern Tropical City in America. Home of the Royal Palm and five score others. Equable climate throughout the years with lower temperatures in summer than thirty-one northern states A two railroad city-no longer a one railroad town Fifteen thousand people living in comfort midst the glories of the tropics. It is as Thomas Edison has said: "A glorious place and 130,000,000 people are going to find it out." The County seat of Lee, the greatest production per acre planted in Florida. The coming metropolis of the West Coast FORT MYERS BOARD Fort Myers, Florida FORT MYERS CHAMBER OF COMMERCE Fort Myers, Florida Please send to me descriptive picture booklet Name .............. .......... ............................. .. Address ........ .... ............ ...... ......... ...... ........ .. Town .......................................... .. 113

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114 Years,ol Fair Built this Miami Business In these days when you must make such quick decisions and act so speedily to profit most by the rapid rise of Florida real estate, it is of utmost importance that you choose brokers of positive reliability as well as realty knowledge. It is this good business principle which has led so many distant buyers and sellers of real estate in Miami and Dade County to call upon the Sunnyland Realty Company for advice and service. This long established company has built its large business on the full confidence of every one for whom it has ever put through a deal. "SERVICE WITH VALUE KNOWLEDGE" Write for information. Miami, Florida .1

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tlWhen ) 'On buy mo r e, Buy i t from l v!oore." "Gai:den Like" Farm 30 acres in Polk County, north of Lakeland. Road on three sides, one a paved county road. 200 Tangerine trees with good crop. Land suited for corn or any kind of vegetables. Could be cut up into small farms. $15,000.00-1/3 down. 1-2-3 years. An investment worth investigating. Call at the office. Write if you are too far away. M. W. MOORE DUNEDIN, FLA. 50 Ye!lrs' Resident. 37 Years' Exper1'ence. OCEAN WAVE "A wonderful play outfit." EVER WEAR That's why. Write for complete catalogue. CYCLONE FENCE and CIRCLE A PORT ABLE BLEACHERS ,. KING FENCE COMPANY P. 0. Box 2903 TAMPA FLORIDA operate at Daytona, New Smyrna and De Land. More than 100 club girls in that county inspired by the examp les of their elders, are making astonishing progress in mastering the canning gardening, sewing, poultrying and home beautification arts. Mrs. H. K. Thompson of Parrish owns a flock of 950 White Leghorns and sup plies the Hillsboro Hotel in Tampa with fresh eggs and dressed poultry. Miss Connie De Vane operates a flock of 1,500 White Leghorns and uses a battery of 300 egg incubators. Annually she replaces two-thirds of her flock with young pul lets which she raises. She sells between 2,000 and 3,000 baby chicks yearly as well as hundreds of broilers and large truck loads of case eggs. Last year, her profit per hen was $2 above feed cost. She sells her discarded hens of superior blood lines to adjoining farms for $1 apiece. This method of management is aiding in improving the character of the country side poultry These ladies have developed their poultrying enterprises as logical outgrowths of what they learned from the junior and senior poultry clubs. ] osephine Boydston a champion club girl of Palm Beach County, was sent on a free trip to the National Style Show in Chicago recently as a reward for her extraordinary success as a juvenile seam stress. Palm Beach County boasts the champion of junior homemakers in the state of Florida. Twenty-two of the junior clubs have amalgamated and func tion a junior council which works for greater development in leader ship for the g i r ls. The junior council provides inti mate means for the interchange of round robin ideas and ideals between all the county clubs. It is the clearing house for en thu siasm, good will and friendly cooperation for these youngsters. The girls of the Citrus County clubs have specia li zed in the improvement of their bedrooms and the beautification of their farm houses. They have made in expensive curtains, pillows, rag rugs and even have refinished the furniture, floors and woodwork. These girls have made tufted bedspreads at tot_al costs of $2.75 apiece which have been sold for as high as from $14 to $25 on account of the excellence of the workmanship and the beauty of de sign. There are 133 girls in the junior clubs of that county. Many of them have made beautiful hats which cost from $1.50 to $2 apiece, but which would have borne price tage of $10 each If they had been displayed in any Florida millinery shop. Cora Goolsey, Letha Fender, and Grace Warwock, ambitious club girls, have earned considerable "l\i)are change" by making hats to se ll according to the de signs and methods which they learn ed under Mrs. Elizabeth Moors, the home demonstration agent . Over in Polk County, Agent Muriel Preston has been endearing herself by arduous days of service to the senior and junior club m embers of that section. She has sponsored the Federation of the 22 women's clubs and directed their activi ties which are designed for all around community betterment. Two special club houses have been built for the use of the whole countryside, four school lunch kit chens have been equipped and recruited for active serv ice while four of the lead ing towns of the county have sponsored beautification campaigns. Remarkable re(Continued on page 149) is the plan back of the advertisement rather than the space used that gets results CORNISH ADVERTISING AGENCY Tribune Building TAMPA "We Know Florida" "We Are Sold Before We Attempt to Sell! Fourteen years actively in business in Lee County. Your coiTespondence is solicited. N aile Realty Company Fort Myers Florida 115

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Consultants on Florida Investments -Specialty-. LARGE ACREAGEInvestors, Attention We specialize in high class Duval County water front and highway acreage tracts for investment or development. Nineteen' years' experience in constantly selling Duval County acreage is offered you. Investments Made in Suburban Jacksonville Acreage Are Bringing Handsome Returns Tracts From 10 to 600 Acres SEWELL & NEWLON 316-18 Dyal-Upc:hurch Building JACKSONVILLE Phone 6128 FLORIDA MIDWAY BETWEEN MIAMI AND JACKSONVILLE HOMES BUSINESS PROPERTY GROVES Write for our list of attractive offerings. SUNILAND REALTY COMPANY Central Arcade "On the East Coast" COCOA, FLORIDA II 116 Be Sure to Read About "Suniland's" Camera Contest on Page 160 The Story of Haines City (Continued from page 70) rr.aterials and labor, for in this era of un precedented expansion, labor is scarce. Truly, like a magnificent giant awak ing from his slumbers to find that hi.i power has suddenly been increased ao hundredfold is the city as a whole. Dur ;ng the. last eight months, realty values iu the business district have mounted the scale from $70 and $75 a front foot to $750 and $850 a front foot, while resi dential sites have increased from 300 to 400 per cent in value. "And just think," s oliloquizes the oid story-teller, "the whole place was orig inally part of a four acre tract that sold for twenty-five cents an acre." The responsibility for the increase in value, according to the old man, lies in the foresight with which the city was planned, and the inauguration of work on various city improvement schemes which will on completion turn Haines City from a town into a thriving metropolis. Under plans laid down some time ago by a far-sighted board of city commissioners, Haines City is to have every street within its limits hard sur faced. Some of this program will, naturally, be 'cared for by the developers qf highly improved residential tracts, while the remaining portion is being handled entirely by the city under bond issues A general improvement bonding 'fund was recently voted by the citizens, the old man relates, calling for bonds to the extent of $646,000 to care for paving, sewage and city water facilities on larger scales. Included in this bond issue are the plans for the purchase of the present grammar school lyong on Hinson ave nue, and its conversion into a city hall and jail at a cost of $65,000, There is also provided for a viaduct over the At lantic Coast Line Railroad tracks at the north entrance of the Dixie hig_hway into the city A new b()nd issue is being contem plated now to provide an additional $700,000 worth of improvements. Under the plan of the city commission, thi3 new bond issue will come before the residents and voters early in 1926, and will C?_re for many of' the streets taken into the new city Hmits by an election of this year, when the area of Haines City was increased almost five times to care for additional demands of new re si dents for city facilities. "I WANT you to stop for. a moment and investigate the immediate in vitation of Haines City," the old man said. "It numbers in its attractions its location in the richest county per capita in the United and in the greatest citrus fruit producing area in the world. Located here are three large packing houses and one of the most successful grapefruit c;anning plants in the world. With the first of the year, the world's largest producers of citrus cultivatingand packing machinery will have their main plant and headquarters in operation in a new industrial section of the city. Other industries are loc,?ting here almost daily. Why? Because of the accessibility o Haines City to every other city in the '' state. "The telephone and railroad com panies are spending large sums o money

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WEST FLORIDA DEVELOPMENT AND INVESTMENT CO., INC. Land Developers General Real Estate Subdivision Experts Large Tracts of Acreage a:nd Water Front at Wholesale Prices for Subdivision Purposes. PETER ROSASCO President C. A. ALLEN Vice-President and General Manager F. B. HAGERMAN Secretary WILUAM S. ROSASCO, Jr. Treasurer E$CAMBIA-HOLMESIIACKSON-Ol
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118 THE PLAZA America's most beautiful business development Offers special inducements to bona fide and improvers C. E. SEXTON Key Largo, Florida

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Orlando Park .JUST A .JIFFY CITY \Vintgr Park Orlando Orlando Park is the ideal location for your Florida Home. Ranking with the finer developments, yet the prices of home sites are very modest. It is in the city limits of Winter Park, Orlando's sister city and is surrounded by some of the highest class residential districts in Orange County. Every modern convenience and utility is available. Information as to price and terms will be gladly furnished. Write or Wire Also Developing SANTA ROSA in St. Augustine Offices: Orlando St. Augustine Carefully Made INVESTMENTS in TAMPA REAL ESTATE Will Make You Large Profits Write for our SYNDICATE plan whereby you get the advantage of buying at wholesale prices. Satisfac' tory bank and business references and names of many satisfied investors who have reaped large profits furnished on application. . l PROBASCO, Inc. 203 Madison Street Tampa, Florida P. 0. Box 2261 WINTER GARDEN "The Garden City" Prices on investments in this city are low enough to insure profits. Wrde for O"r List of Offerings West Orange Investment Co. Winter Garden Florida to care for a city of 50,000 in 1935. Haines City has two banks, whose joint deposits have increased nearly 200 per cent since this time in 1924. Modern hotels greet the visitor to the' city, and their facilities and capacities are constantly being enlarged. One nine story hott>l, to cost $500,000, is under cons truction, and will be completed by J anuary 1." Ample opportunities for every type and variety of business have been offered by Haines City, the old man reported. New buildings are almost daily providing space for the business concerns which are es tablishing themselves here. Soon to be completed is a 32-office building and a $100,000 theatre, to say nothing of many other business buildings which are under construction, and which are included in the city's $5,000,000 building program. "Religious needs are fulfilled by the presence of four denominations : Methodist, Christian, Presbyterian and Episcopalian. One new church has recently been built and another is under construction. Edu cational demands are met by a thoroughly modern high schoo l system, housed in a one year o ld building, and by a first class grammar school, which will move in to new $85,000 headquarters the first of the year," the informant furthered his story. "Investigate the type of men hereevery one of them is industrious and con sequent ly prosperous and happy. Young men are, most of them, because Haines City is a young man's town. It was the duty of us old men to give counsel when it is needed, but it is the duty of the younger generation to accomplish things. As an example of the youth of the city and its men, look at the Haines City Rotary club, with only two of its twenty six members over 38 years of age. Every one of them has the better part of his life before him, and every' one is making the most of his location in the coming distributing center of Florida," the o ld man concluded. He leaned back again and started to doze off "By the way," he resumed after a mo ment, "if anybody cares anything about outdoor life, we have about a dozen golf courses in a radius of 15 miles, the finest fresh water fishing anywhere around, and more than our share of swimming and boating facilit i es." Cruising in Florida Continued from page 78) of nature paints in the tropics only. It was a day with the look of strange, weird memories in its eyes. For more than an hour we sat on the beach and listened to the mighty voice of the deep. Before us was something with a soul, something alive, something awake with human feeling and aspirations-a living thing. Sometimes a wave of double size wou ld break upon the sand-with the moan of human pleading in its voice, crying out, as it were, for vengeance, or praying to some unseen deity for peace. AS the twilight came on a light mist quickly arose over the surface of the sea, as if to hide from the heavenly stars the sight of the waves' unrest. We arose to go and yet no one spoke. The spell of the sea was upon each heart. s Jars Luscious Florida Fruit Marmalades and Jellies One Box Guava Paste and One Can Grapefruit Hearts All for . .............. Postpaid to $JSO Any Ad 'dress To Introduce the Famous Brand of Delicacies fhere are nine varieties in this delightful assortment of Guava, Kumquat, Roselle and Orange flavored preserves and a booklet of recipes telling various ways of serving them. Send check or 1 money order and let the postman bring you a delightful surprise. HORNBROOK & GIST Warner Bldg. Tampa, Fla. Select Acreage We specialize in acreage in the R e d I a n d s district of Dade County, Florida, between Miami and Homestead. Finest Soil and Fastest Developing Section in the State Write, wire or phone JACKSON & WEBB Room 7-A, Hippodrome Bldg. Phone 8427 MIAMI FLORIDA FOR SALE 2200 Acres of Timber Land in Winn and Jackson Parish, Louisiana. There are six and one-half million feet of timber, from two to six miles from the Rock Island R. R. and same dis. tance from the Tremont R. R. For further Information write P. 0. Box 2214, Station A Jacksonville Florida 119

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I 120 3,000,000 PEOPLE WILL VISIT FLORIDA THIS SEASON Thousands will visit Tampa. Many will invest in real estate. Prices Will Never Be Lower-Many will become permanent residents. More factories will locate in Tampa, Florida's largest city and most important port. Real estate prices in Tampa are low compared with prices in other cities. BUY NOW!-The Inevitable Result Acreage Business Property Rapid and permanent increase in all land values. INTER-CITY REALTY COMPANY Residence Property 314 Franklin Street Tampa, Florida Affiliated With and Brokers for SECURITY BOND & MORTGAGE CORP. Bowling Green, FloridaBEST 1500 POPULATION TOWN in the WORLD Acreage, Located in the famous Peace River Valley, between Lakeland and Fort Myers, on State Road No.2. 135 feet above sea level, good water, schools and churches. The best citrus, general farming and vegetable land in south Florida. A cash F O .B. market for all produce grown. Plans under way for a 75-room hotel, five miles of streets and sidewalks, extension of water, a white way through town on Oak Avenue, the prettiest drive in all south Florida. Come investigate Bowling Green. Farm & Grove Lands Sub-Divisions Busme ss & City P rope rty Wm. Cliett Realty Company BOWLING GREEN, FLORIDA SANFORD, Florida-The City Substantial Low est freight rate.s Valdez Hotel Bldg. On beautiful Lake Monroe the place tu buy VALDEZ REALTY CO. Real Estate and Investments H e a r t of f ruit and v e g e t ll b l e center Sanford, Florida Be Sure to Read About usuniland' s" Camera Contest on Page 160 We felt awed by the wonderful sight, the vastness, the unrest-the very human tone of grief in its voice had impressed but not saddened us The feeling was of uplift, of inspiration, of having been in the presence of some mighty power. Tall pal m tre e s frescoed on a sky of blue-While gypsie clouds on vagrant errands bmt : -My boat, the river, dr e aming eyes and y o u, B e hold my king dom in a word-"content." Back through the avenue of pines and the twilight deepened rapidly-as is always the case in the tropics. But in this gathering darkness there was another world alive and awake. In every thicket, bird was calling to bird. Here and there were the home gathering parties, cooing, crooning-or pleading for some belated mate to hasten home. And through these vine-c-overed thickets a soft breeze came out of the south, sweet with the smell of wild flowers and bending idly the tall pines against the bluest of skies, already set with its silver stars. Dinner aboard the "Weona" was jolly, and after that followed a few games of bridge. But somehow the little party was in a dreamy mood-the spell of the sea was still upon each. soul and one by one we sought our steamer chairs on the upper deck and preferred to dream of a day which had been so complete with peaceful content. Across the sound went the Palm Beach Limited, crowded with tourists for the lower coast-twelve coaches all full of fashion and wealth-all hurrying to some spot where they can over-dress, over-eat and over-drink and mak e themselves believe they are getting the best of the little game of life. What care they for this little party of content out here on the still waters of Hobe Sound? How dull to them would be this solitude, where there is no music save that of the birds and the sea and the gentle breeze, and no lights at night, save those about our little yacht and the light of the wonderful stars I The flashy hotels at Palm Beach, Miami and Nassau, with all their fash ionable dissipations and exactions, are calling them, for they have never learned to love the glory that one finds in the sweet comradeship of nature, such as each of us enjoys tonight out here on the silent water. \..: OME of the party doze in the eas y ch a irs and some talk in low .whi sp e rs. The s tilled beauty of the night is s o wonderful tha t any s ound seems like touching the wrong chord in this symphony of sil e nce. And y et in the midst of this a low pitched song comes from the orange grove yonder. It i s the night song of a mocking bird. such as we hear on moonlight nights during summer time in our own beloved Georgia. It is the overflow song of happiness sung while the bird is asleep and dreaming. At least that is the theory of the scientists. It is after midnight when we go below. And as we sleep our dreams teem with overflow songs of happiness, for tul! oay has been so full of beautiful things. Above Palm Beach we enter that mys1 tical stretch of inland water known on the map as Lake Worth. It is really a widening of the inland waterway which hugs all this coast, but somehow, there

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Take a trip with me to Suniland Beach on Sanibel Island in the Gulf of Mexico at FORT MYERS, FLORIDA The City of Palms-The Gateway to the Gulf Romance Health Recreation Profit LIFE! Sanibel Island, opposite the mouth of the beautiful sahatchee river, in the Gulf of Mexico, has a wide ing beach on the Gulf side and a number of exquisite inlets on the San Carlos Bay side. Sanibel is twelve miles long and has an average width of two miles. building, canning factory and other industries are under way and a large motor boat basin is being constructed close to the hotel in a natural creek running from San Carlos Bay to Tarpon Bay-the fisherman's paradise. The Cogdell developments-SUNILAND BEACH and LANTANA DEL MAR-have a combined beach frontage over three thousand feet with a depth of one half mile. The Sanibel townsite includes the well known San Carlos Inn, the Sanibel Post Office and other buildings. A store With your own car, or our busses, leave wonderful Fort Myers, drive on paved roads to Punta Ras sa at the mouth of the Caloosahatchee, transfer the car and yourself to the Cogdell Ferry Boat, over the beautiful bay to SANIBEL ISLAND in a few minutes and this is what you see: An island de luxe, made for those who want to swim in the Gulf and loll on the wide sand beaches-who want an the tropical scenery for which this section stands alone-who want to fish for tarpon, mackerel and the pompano-who want to see the schools of porpoise-the wild bird life of the real tropics, and still be within a short distance of the truly wonder city of FORT MYERS. ( S end NOW for our beautifully prepared three-color fold er-it helps describe this] lovely spot of nature, augmented by man-made developments of the highest character THE COGDELL DEVELOPMENT COMPANY FORT MYERS W. E. Cogdell, President FLORIDA For investment or for home site, SUNILAND and LANTANA DEL MAR offer unexcelled opportunities 121

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122 The Record of Houk Enterprises POMELLO PARK (In the heart of fertile Manatee) 1,200-Ten acre tracts opened for sale July 1st, 1924-SOLD OUT 1st Unit POMELLO CITY (The Townsite) 1,000 Opened for Sale December 1st, 1924SOLD OUT 2nd Unit POMELLO CITY (The Townsite) In the heart of Pomello Park. A developed and restricted business and residential unit. NOW OPEN $25 Down-$10 a Month The Houk Realty company is offering a few choice resale tracts in Pomello Park. For the protection -and profit of tract and lot owners who wish to resell, they are urged to list them with this co mpany. HOUK REALTY COMPANY 689 Central GREEN-RICHMAN ARCADE St. Petersburg 1 Phone 1854

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broods above its waters a deeper calm and its shores present a succession of beautiful pictures. It is said that the still beauty of this section decided Mr. Flagler to build his winter home here -Whitehall-and to erect at Palm Beach his wonderful hotels, the Ponciana and the Breakers. We tie up at Palm B each after coming out of the mysterious stillness and beauty of the St. Lucie, along which we have cruised for the past two days. As we go ashore, near the big hotels there comes the realization that we are in the midst of life again-and that of the most strenuous character. About the lobbies, the walks and cafes people are all in evening dress. The bars are full ot men drinking highballs and cocktails. In the dining rooms champagne is being opened at almost every table. Everybody seems to have brought their city energy with them. Only here and there is a quiet guest seen taking life easy and even he is restless amid the activity on every hand. We go back to the yacht-don our evening clothes and join the busy throng in the cafe, "just for a night." It is late when we emerge-nearly midnight-and everywhere people are busy. Many are dancing, many playing cards. Everybody dresses to the limit, everybody tries to outshine everybody else, and everybody tries tp spend a little more money than his neighbor. And yet Palm Beach is supposedly a rest resort. All of the natural beauty of the spot is still here, the calm lake on one side and the sad sea on the other; the winds are just as soft and fragrant and the sun never forgets to shine and warm the heart.. But when these great hotels loomed upon this strip of land, peace and restfulness departed for man has made this not a place of rest, but one of the busiest activities. That is Palm Beach in a nut shell. At midnight we were satiated. We all longed for our accustomed stillness and repose. Back on the "W eona" we sit on deck a long time, breathing the flower-laden breeze, wa,tching the big stars that tremble on the bosom of Lak e Worth and listening to the last strains of the orchestra yonder, still trying to amuse the giddy crowd which will sleep tonight and awake tomorrow and go away soon, all oblivious of the real charm of this matchless spot. Biscayne Bay and Beyond Almost due south of Jacksonville and 366 miles distant, the Miami river comes into Biscayne Bay as one of the main outlets of the Everglades. Twenty-five years ago all of that section was a vast wilderness of tropical woods and thickets -a section as primitive and wild as when the Spanish pirates used to anchor in the bay and the mouth of the river. A few families lived in the section, ekeing out a precarious existence by wrecking and the manufacture of coontie starch. Old Fort Dallas stood on the north bank of the river, near its mouth, a fort which had figured in the early Indian wars, and which has been modernized into a h0me and is still occupied. At that time the growing of orange and grapefruit was practically unknown and the country was looked upon as a vast waste and unfit for cultivation. As an evidence of its uncivilized and desolate condition the mail was brought down once a week by a man who traveled on A. GORTON Realtor NINE YEARS OF SUCCESSFUL BUSINESS IN 'tThe City of Palms" Properties of all kinds that will net you handsome profits on your investments. Wire, write or call in person at our offi<;e. 400 First Street Fort Myers, Fla. 80 Courteous and Efficient Service At All Times ACRES lYz miles from Tarpon Springs; adjoining high class development. Price $64,000-$15,000 cash. Mrs. E. R. Corson 700 Beach Drive North ST. PETERSBURG FLORIDA Jesse "GOOD" Rhodes INVESTMENTS For Lake Front Lots and Business Locations -We Have the Best Rhodes Knows Where Business Grows Our Patrons Sleep Well LAKE WALES FLORIDA 123

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Acreage Bargain 620 Acres Inside the City Limits of Bowling Green, Florida This tract forms a horseshoe around the business section of the town and is the best de velopment proposition in South Florida today. Over 200 acres of this tract in cultivation, pro ducing a paying c r op of strawbe:r;ries and vegetables. This tract is ripe for sub dividing into building lots and small farms. Price $400 per acre. Easy terms. R.K.BRANDON Weatem Union Arcade Clearwater Florida We Tell You The Truth about the possibilities and probabilities of invest ments in Florida Groves, Acreage, Residen tial and Business Property Our service is equally available to investors of small or large amounts. BixbyWillson-Summers Company Hotel DeSoto Lobby TAMPA FLORIDA ACREAGE HAVE FOR SALE SMALLAND LARGE TRACI'S OF LAND IN FLORIDA, OR CAN SELL YOURS. WHAT HAVE YOU? J. E. RIPPA 10 East Duval St. Jackscmville, Fla. 124 foot from a point above Palm Beach, some sixty miles away. In 1895 Mr. Henry Flagler sent his engineers into this section, who surveyed a railway line, connecting with the East Coast road, the terminus of which was t o be at the mouth of the Miami river. Of course, the dream of the "over-sea road," which has since been built, had not then entered Mr. Flagler's mind. The East Coast road was completed to Miami River, April 15, 1896, and the building of Miami commenced at once The place was incorporated as a city July 28, 1896, furnishing perhaps the only instance on record in which a full fledged city came into existence without first having been a town. In Florida 300 registered voters are required to entitle a community to be called a city-less than that number constitutes a town. At the election in July, 1896, a vote of 344 was cast, making Miami a city, without ever having been a town. From Hobe Sound to Miami is an easy two days' run for our yacht, during which time w:e wind around many a curved shore and creep into picturesque bays and inlets. Some parts of this trip bring you along shores which are the wildest and seemingly the most deserted of the entire coast. At fre quent intervals the waterway narrows into a channel scarce wide enough for two cruising boats to pass, then opening into circular or oblong lakes dotted with scores of small Everywhere the spell of the tropic is about youyou note it in the luxurious vegetation and strange forest growths, as birds, which fly away frightened as you turn each bend in this serpentine water way. It is a section of strange growths -peopled by fowl, bird and beast, who resent your coming as an intrusion upon their hitherto untrammeled freedom. Two days after our Hobe Sound en chantment the "Weona" was tied up at the Royal Palm docks in Miami and our party went ashore, somewhat reluc tantly, to touch elbows again with civilza tion. For nearly a week we had lived away from town and city-away from the noise of traffic-amid the silence and solitude of these Florida shores. All of us had learn ed to love this peace, this being away from the friction of city life, this tranquility along slow flowing rivers and tideless, inland seas. Somehow during these happy days our so uls had grown into something finer, there were keener aspirations and each one felt the vast uplifting influence of this nearness to, and comradeship with nature. The soul had outgrown its narrow house of creed and habit, habits that follow a beaten track, when there are such glorious new roads to travel, typified by the vastness of sea and land and sky-creed, habits that love the market place, where the street stones are hard, creed that kneels in a darkened cloister, when all the vastness of God's outside world is calling to the wor shipper. So we went ashore-out of this peace -into the noise and whirl of modern city life, for Miami has grown wonder fully and is now a thriving resort, not only for the tourist, but for business as well. Here the streets were crowded with gay pleasure seekers and automo biles. There was life everywhere, not only on the streets, but Biscayne Bay was dotted with gay yachts and all along the river piers there was every kind of craft. We dined at the Royal NORTHERN INVESTORS WITH LIMITED CAPITAL Learn the details of the popular and profitable syndicate plan. Form a partnership compact among your close friends, each investing a modest sum. Write promptly for details of a plan which has proven very result ful in buying and selling Florida real estate, home-sites and improved property. No obligation incurred in asking for details Prompt replies to all who inquire. ADDRESS Syndicate Plan Associates Franklin Arms Building Fort Myers FLORIDA ......................... i Before Buying Florida Property Visit Frostproof"The Diamond of the Highlands." Elevation over 200 feet. 5ur rounded by ten lakes. City spending over half milli(>n dollars for municipal improve ments. Our listings include the choic est properties. Acreage, tim ber lands, Townsites, farms, city lots, lake front and Jake view property. HALL REALTY CO. Frostproof, Florida SARASOTA The wonder city of the Florida West Coast Acreage Subdivisions Business Property Correspondence invited from Northern investors desiring definite informa tion. JAMES H. WARD Firat Bank &: Trust Building Sarasota, Florida "On top of Sarasota, whe..e you can see Sarasota and the Gulf."

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o @ lfie ({ty Beautiful tile Jfllrll of 11oritla INLAND FLORIDA'S METROPOLIS AND MARKET CENTER IN THE HEART OF OPPORTUNITY No boom, ye t h e r popul a tion increased 140 pe r cent in five y ears. Busines s steady; growth substantial. Note the character of her buildin gs. Firm as Gibraltar itself Our Busin e ss has b een Built upon the Same Principle We do a general brokerage business in Real Estate. Whatever your ne e ds in this line, we can s erve you No proposition too large for us to handle; none too s mall to receive our careful con sideration. Reference&: Any Bank in Orlando FLORJDA ol0sto.te .City ol CharlotteOntheBay 110 Miles South of Tampa on the Tamiami Trail THE FINEST WATERFRONT RESIDENTIAL PROPERTY IN ALL FLORIDA The improvements on this high-class subdivision will include six and one-half t;niles of paved streets, eleven miles of sidewalks with sewers, water and electric lights, all parkways shrubbed and planted to rare trees, and a pleasure pier second to none in Florida. offers a place superb for a home. WATERFRONTS AS LOW AS $5,000 ARE OFFERED IN THE OPENING OF THIS MAGIC DEVELOPMENT, BUT THE PRICE GOES UP IN THIRTY DAYS. Other lots are, of course, priced proportionately according to their location with respect to waterfront. Adequate restrictions make this the choicest spot in all Florida for the man or woman who wants exclusive surroundings for a home. CHARLOTTE BAY IS THE FINEST LANDLOCKED BAY IN ALL FLORIDA, and within a short time will be the water playground of the West Coast. One hundred and forty squares miles of sea water abounding in game fish and the home o the magnificent Silver Tarpon-make this a paradise for those who love the water. Write or TELEGRAPH if you want a home in this most perfectly appointed residential city. Florida Holding Corporation Chicago Office: 127 North Dearborn-Street Florida Offices: Tampa and Punta Gorda 125

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SPEEDWAY PARK has a story to tell. A story telling the advantages ol buying property .adjacent to Florida's most progressive city-Tamp a. Write lor this. Ask us to send free literature on the great state of Florida and Tampa, of which SPEEDWAY PARK is almost a part. 126 Tampa, Florida A modern Homesite development in Tampa's fastest growing section. Really close-in property full of golden assurance. Big Profit is a Certainty Three and a half miles from the heart of the business section of Tampa, Florida15 minutes by automobile over a smoothly paved driveway, 100 feet wide, ornamented by beautiful tropical palm fringes-is SPEEDvV A Y PARK. This is in east Tampa, between the Riverview Drive and beautiful Hillsboro Bay. Served by three main highways, all smoothly paved and amply wide. Also the Tampa-Southern Railroad. Adjacent to the One Hundred Million Dollar Project of Tampa Beach, Incorporated, which contemplates a 5,0 mile Boardwalk with a large bathing beach, a sumptuous hotel, a large country club, and 18 hole golf course, and exclusive wealthy residential section. PRE-DEVELOPMENT PRICES NOW Offering lots at the following pre-development prices, which include paved sidewalks and streets, electricity, running water, and all ornamentals: Prices $1200.00 1300.00 1425.00 3000.00 3300.00 Terms $300.00 cash, $150.00 semi-annually 325.00 cash, 162.50 semi-annually 356.25 cash, 178.12 semi-annually 750.00 cash, 375.00 semi-annually 825.00 cash, 412.50 semi-annually Prices are rapidly advancing Speedway Park Company, Inc. 103 Hyde Park Avenue TAMP A, FLORIDA

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Built-In Kitchen Units Save Space and En hance Rental and Selling V alues In planning your next house or apartment or in remodeling your present dwelling, consider the many advantages of using DOMESTIC SCIENCE BUILT-IN KITCHEN UNITS At less cost than millwork you can pro vide every known kitchen necessity and convenience: china and broom closets. pantry sections, refrigerator, white "Por. celiron" work table top, storage cupboards, etc., drawers for cutlery, towels and other necessities. We maintain a Service Department for Architects, Builders and Home Owners. Plans and specifications are prepared with out charge. A folder describing some of the many space-saving combinations pos. sible, will gladly be sent upon request. EFFICIENCY EQUIPMENT COMPANY Distributors 1 529 G rand Central Avenue TAMPA .. : FLORIDA Production vs. Speculation The man who is wise enough to make investments in Florida Property that bas intrinsic wealth-Producing power, will retain the peace of mind that comes from knowing that his property will him money on his investment no matter what happens, and at the same time be has made the best investment be can possibl y make for speculation. Eightee n years of practical experience has convinced us that the muck lands of the everglades are the most valuable lands in Florida. We have 5,000 Acres iu Palm Beach County on the Hillsborough Canal, be ginning nine miles from the ocean, three miles from the city limits of Boca Raton, The Greatest Resort Development in the World. Black muck five to seven feet deep-elevation fourteen feet-absolute drainage. Will sell section or more. Prices and terms on application. We make money for Florida Tnv estors The H o w a r d C o r po rati o n SANFORD, FLORIDA Masons Building WEST PALM BEACH MIAMI 131 Poinciana Street Cortez Hotel Yes! We Have Them! LAKE FRONT PROPERTIES Beautiful Sites Small and Large Acreage S p ecial 80 Acres-$20 ,000 About one-half mile fronting two lakes. Between two good towns. D. G NEA RPASS Realtor EUSTIS FLORIDA Palm, for a change, and afterwards listen to the music and watch the gay dancers. Later we linger in the grill room down stairs, until near midnight, watching this busy throng of people giving late dinners and opening fresh bottles, until a longing comes to each of us to get back to the quiet of the "W eona"' out there on the starlit water of the Miami River. The next morning dawned clear and warm, with .an idle wind lagging up from the south. Before 9 o'clock the anchor is up and we are away. Goodbyes are waved to the busy streets, without regret, and the "Weona" points her nose southeast for old Cape Florida, on which stands the famous lighthouse. Opposite this cape the course is almost due south and over the lower part of Biscayne Bay, certainly one of the most beautiful sheets of water in all Florida. It begins some twenty-five miles above Miami and extends an equal distance below, until its placid waters are lost in Card Sound. A few evergreen islands dot the surface here and there and being a kind of fisherman's paradise, sail and steam craft are seen in all directions. This mid-January morning is ideal for the day dreamer and into this selfish occupation most of o u r party have wandered. About the upper deck steamer-chair occupants are placed at all angles. One is reading from a wellchosen book, another is watching the far-off shore line, one dozes under the soft spell of the warm sunshine while another dreams with half-opened eyes. On the way down we pass Soldier Key, with its now fashionable club and fine beach, then Sand Key, then Elliott's Island and late in the afternoon come to the entrance of Caesar's Creek, one of the most charming waterways in all the world. Into this creek, or pass, as it is, we turn, for it has safe anchorage for cruising parties and here we shall spend the night. Selecting a quiet cove, palm rimmed and vine covered, we drop anchor-again safe in the land of solitude, with an orchestra of bird music furnished from the nearby grove. Caesar's Creek is famous for its fine fishing and we arrive in time for an hour' s sport. We are quickly out in the small boats trolling for trout, bass, grouper and other fish which abound here. This sport is ideal. Fast as the lines go out there is a strike. We are on the right tide, just at the time when the fish are feeding. We come in with two dozen wonderful beauties, just as the sun is hiding behind the Florida mainl and, which we can see in the distance. After dinner, when we come on deck, we are surprised to see that we have half a dozen fellow cruisers as neighbors, who have crept into this friendly cove since nightfall. Lights from the several crafts shine upon the water. From one boat there comes the soft music of a mandolin which makes the scene all the more wonderful: The stars overhead seem twice as large as at home and look to be much nearer the earth. In the still water below there is an inverted sky-almost a duplicate of the one above. In the wooded thicket on shore a mockingbird is singing his dream song-save for this and the mandolin the silence is absolute. Even the old ocean, which lies a mile away to the east, seems asleep, for not a sound of his breakers on shore can be heard. It is a night in which silence, peace and the stillness of death seem to meet. Five miles to the west HENDRY BROTHERS Wer e Born and Rais ed in F ort Myers We Know Values HENDRY BROTHERS Fort Myers Florida Your Opportunity to get business property, homes, acreage, at prices that will make you a good profit. See our "GLENCOE" 260 lots on a beautiful lake -with all city conveniences. Marlowe Realty Co. 432 N. O range Ave. Orlando Florida FLET' CHER--BULGER REALTY COMPAN Y 44 N orth Or a n g e Avenue OR LAN DO F LOR IDA -:-ACREA GE BU S INE SS PROPERTY Watch for announcement of our high class residential development in Winter Park, Florida. 1 27

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Bass Realty Co. Fort Myers, Florida The City of Palms NOTE: If it be acreage, business property or subdivision in which you are in terested we will cheerfully give you dePendable in formation. Born and raised in FORT MYERS we know values! Suniland readers are invited to write, wire or call-your requests will have our careful attention. FORT MYERS, FLA. Simplify Your Buying Who's Your Broker? TRY ME! Whenever you feel the need of PERSONAL SERVICE I'll Be Here HENRY C. COOPER Realtor We don't just offerWe Can Deliver! Acres at Estero, lylng on both sides of the Tamiaml Trail. $800 per acre. 40 Acres DMt ()range River. $800 per acre. 11,000 acres In Orange and Osceola Counties oo two highways, located oo the St., Jolon's river. ZSO million feet of timber. $32.58 pe.acre. Part cash-balance easy payments. NOTE: These are exclusive listings, as is all property handled by me. I have been operating in F1orida for 15 years. Your inquiries, wires and correspondence are invited. Prompt and reliable infor mation supplied to all SUNILAND readers. OWEN C.. BOZEMAN 128 Suite 44, Hendry Building Fort Myers, Fla. lies the mainland, and thence fifty miles westward the desolate Everglades coun try, stretching to Shark River and Cape Sable. South of us runs the long line of keys over which the sea-going rail road finds its trail to Key West, some one hundred miles away. To the north and east is the sea, the Spanish main of buccaneers and pirates, whose phantom ships the dreamer yet can discern along these historic shores. About these coasts the threads of Romance twine, Along these shores, sail craft, like Phantoms dim ; And every breeze that wakes the sigh ing pine Sings for the lost a solemn requiem. In Lotus Land Like lotus eaters we lingered three days in the vicinity of Caesar's Creek and around the green coves and inlets of Angei-fish Key. There was a charm about the place which held our little party spellbound. Each new day was like yesterday-warm, sunny, clear-and the nights were idyls of starlight and sleep soothing breeze. In a quiet cove nearby was the home of a man who came here ten years ago, the only in habitant of the island. He had a few acres in oranges and grapefruit and an acre in garden, from which we bought an abundance of fresh vegetables. In this solitary place he has lived all these years-twenty miles from civilization. It is sometimes weeks when no one calls or passes. Communication with the out side world is by boat only. South of Angel-fish begins Key Largo the largest of the lower keys. Between the two islands is Angel-fish Creeksome fifty feet wide and from thirty to forty feet deep. It is one of the most remarkable waterways in all Florida. The water is so clear and transparent that you can see the bottom distinctly from the boat deck. There can be seen every kind of fish known to this section and we spent hours drifting along this creek, watching the sea life below. Fish of all sizes were coming and going or feeding contentedly on the bottom. Just outside of this section and a little to the north, begin a series of reefs, which extend all the way to Key West, over 100 miles to the southwest. Between the keys and these reefs there is usually a waterway from 10 to 20 feet deep, but the reefs make it danger ous for shipping, as many of these rise near the surface of the sea. It was upon these reefs where so many ship5 of the early Spanish explorers were lost, for there were then no charts, as now, to guide the pilot over these treacherous waters. This is the country in which the little corals have builded so well While most of these keys and reefs are on this lower part of the coast yet they extend from St. Augustine to Key West, a distance of over 500 miles. Southward is the long white beach, stretching like a ribbon, the most beautiful beach in all the world. There is the ocean to the east, its own waters warm to the touch, but even to this is added' the warmth of the Gulf Stream, which sweeps these palm-girded shores. On land the live oak is master. He is the semi-god of trees and skirts the sea lin e far to the south, which a luxuriance of green which never fades or changes. At broken (Continued on page 145) Hotel Lassen WICHITA "The GUARANTEED Rate Hotel" No advance in rates under any circumstances. Reservation of SELECTED from rates below, if notified three days in advance. 350 FIRE PROOF ROOMS From $z.oo per Day Rate Schedule Which Never Chanaes 1 per. 2per. 42 Roome, Lantory ..... 2.00-$3. 00 82 Rooma, Private Bath... 2.w-4 .00 83 Roome, Private Bath... 8.()()-4:.00 89 R oo ms, Private Bath... 8 .:>0-5.00 Room, Private Bath . 4.00-G. GO Lnrge parlor rooms -twin bede f o r two persona-at. price s lightly above thia 1chedule. HOTEL MASON, JACKSONVILLE, FLA. 300 Rtoms, all with Bath. Florida' Largut Year-round Hotel. George H. Masoa, Mer. SAN CARLOS HOTEL Fireproof PENSACOLA, FLORIDA Read about the great Suniland Camera Contest on page 160 of this issue

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.' I ' Summer 11: . C EN T R.A L PALM B E A C H '' 129

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l:lO Palms cAlong the <:]?pad to. CENTRAL PALM BEACH

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PALM BEACH from the air. The up per picture shows West Palm Beach at the left, and across Lake Worth to the east is Palm Beach. The beautiful lake of Lake Worth, which lies like a tur quoise gem along the eastern borders of West Palm Beach, is twenty seven miles in length and nearly a mile wide Yacht ing, boating, fishing and cruising make this tropical reach of sparkling water unparalled for pleasure The lower view shows West Palm Beach in the fore ground, Lake Worth, then Palm Beach and looks on out over the Atlantic Ocean. 1:11

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1 3 2 WEST PALM BEACH, the city, and Palm Beach, the county, can both pride themselves on their modern streets and beautiful buildings. Above is Tourist Street looking west and below is the Palm Beach County Court House. The program for municipal improve ments in West J;>alm Beach for the pres ent season totals over five million dol lars.

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'Rgcreation and Industry Joined Hands to 3v!ake Palm CJ3each World Famous a great many people, Palm Beach brings to mind a picture of well, to,do people playing on the sands at a time when the North is blanketed with snow. The world knows Palm Beach as a play nors Highway through the Everglades-have West Palm Beach as a terminus. The main line of the Florida East Coast Railroad ex, tends north and south from West Palm Beach. Inlet construction now under way will ground. To a great many others; people who have observed events in Florida during the past few years, West Palm Beach promises to be one of the greatest indus.. trial cities on Florida's east coast. Everglades Lands, com, prising 8oo,ooo acres of the richest and most fertile soil yet found, are being brought into productive bearing. W Palm Beach is the key city to this great agricultural country. Farm products going to market and merchandise for the Facts more startling than fiction WEST PALM BEACH Population 1910 0 0 0 0 0 0 0 0 ... 0 0 .. 0 0 0 0 1920 0 0 0 0 0 0 0 .. 0 0 0 0 0 0 0 0 0 0 1921 (Estimated) 0 0 . 0 0 0 1922 (Estimated) 0 0 0 0 0 0 0 1923 (Estimated) 0 0 0 0 0 0 1924 (Estimated) 0 0 0 0 1925 (Estimated) 0 0 0 ... 0 0 Building Perm.its 1910 (No figur es availabl e) 1920 0.0 0 0 0 0 0 0 0 0 0 0. 0 0 0 0 1921 0 0 0 0 0 .. 0 0 0 0 0 0 0 0 0 0 0 0 1922 0 0 0 0 0 0. 0 . 0 0 0 0 0 0 0 0 1923 0 0 0 0. 0 0 0 0 0 0 0 0 0 0 0 0 0 1924 0 0 0. 0 0 0 0 0 0 0 0 0 0 0 0 0 1925 (Sev e n months) 0 0 0 0 0 Assessed Valuations 1,739 8 659 10,000 12,500 16,000 20,000 30 000 $992,305.00 1,481 695.00 2, 718,695 00 2 285,808.00 5,128 515 00 7,616,780.00 1910 0 0 0 0 0 0 0 0 0 0 0 0 0 . 0 0 $478,000000 1920 0 0 0 0 0 0 0 0 0 . 0 0 0 0 0 0 0 15,000,000o00 1922 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 18,707,321.00 1923 0 0 0 0 . 0 0 0 0 0 0 0 0 0 0 0 0 22,000,000 00 1924 0 0 0. 0 00 00 0 0 0 0 0 0 0. 30,000,000 00 Bank Deposits (March 14th of Each Year) 1910 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 $551,387 .77 1920 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3,446 071 38 1922 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 132,373 .71 1923 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10,329 379 35 19240 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12,490,801.79 1925 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 26 888,204038 make West Palm Beach one of the most important ports of call on the east coast. There can be no better index of what is likely to take place in the way of the industrial development in and about W e5t Palm during the next few years, than to study the fig, ureson this page which have been rightly headed "Facts MoreStartlingthanFiction: In the ordinary sense of the word, there is no "boom" in West Palm Beach. The tremendous increases in population and the fabulous wealth which interior are put through West Palm Beach. Two great transportation systems -The Sea Board Air Line Railroad and the Con, is being invested in this new city are purely concrete expressions of faith in the economic solidity in one of Florida's most wonderful developments. 1:\ 3

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r "BE IT ever so humble, there is no place like home" expresses one of man's fondest feelings. In Florida God has given us a country so full of natural beauty that even the humblest of homes stand before our eyes like "a castle in Spain" that has been a dream to us since our childhood days.

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Central Palm CReach -A challenge! To every man with vision who has confidence to. do his own thinking and to rely upon his own Think what this means-a city in the making! And the making of Central Palm Beach is just as certain as is this country's greatest industryagriculture. Palm Beach County contains thou sands of undeveloped acres of the most fertile lands ever tilled. Only within the past year or two have there been highways and railroads to open up the wealth of great God-endowed country. Central Palm Beach is but eight and one-half miles from West Palm Beach, where is destined to be one of the great cities on Florida's east coast. This location in reference to West Palm Beach, being due west which is the only general direction in which West Palm Beach can expand, means that Central Palm Beach will grow with that al ready established city. The construction of Central Palm Beach is ac tually under way. Engineers are at work build ing streets and sidewalks. The Central Palm Beach Corporation, owners and developers, have con tracted for the erection of over one hundred POP' cA City zn the 8v!aking! ular priced houses that will sell at $3,500 00 and up. Transportation to and from West Palm Beach is to be by motor bus All of these things are actualities. Yet, you can buy today in Central Palm Beach lots in the restricted residential sections for as little as three hundred and fifty dollars. At this writing prices range from $350 to $I,Ioo are predevelopment quotations and they are not guaranteed to hold. The terms are one-third cash and the balance semi-annually, one, two and three years. Lots in Central Palm Beach are fifty feet by one hundred and thirty-five feet. The purchaser of every lot is furnished a title insurance policy. What will Central Palm Beach be to-morrow? Let the man who thinks he has vision !3-nswer. Could he have told two years ago that certain developments that were but covered with man grove would be bringing as much as six thousand dollars for a fifty foot lot to-day? Could he have seen many of Florida's towns doubling and tripling in value within a year? Central Palm Beach is a City in the making. People who have been close to the rise in real estate values in Florida quriug the past few years know the opportunity which Central Palm Beach preSents for investment purposes and home building. I

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136 CENTRAL PALM BEACH owned and de..-eloped by Central Palm Beach Corporation CENT The directing genius back of Central Palm Beach is the same as that which establish Plainfield Park and Coral Estates, both high developments adjacent to Mia The entire Coral Estate development was sold out within thirty days. In both of th communities you will find satisfied investors and builders.

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BEACH MIAMI 'l(EALTY SALES, Inc. Selling cAgents 400 N. E. Second A'Ye. ::Miami, Florida The Miami Realty Sales, Inc., is an organization of experts trained in various lines, built on a knowledge of Florida and whose success is largely due to the four words "Our word our bond". No investor has ever lost a dollar through the Miami Realty Sales, Inc. The company has earned for itself the reputation of being one of the leading organizations of the State of Florida. 137

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l:l!! President, Miami Sales, Inc. THE Miami Realty Sales, Inc., is a corpo ration with assets of over $).000,000 00. who have so ld over $20,000,000 of Florida realty since january first. The president of the Central Palm Beach Corporation is one of Florida's leading land experts. Another substantial owner is one of New Jersey's mbst successful business men. Harvt1 Consultina: Miami Really Sales, Inc. Robe,.t Wtuba, Aulatant to President, Miami Realty Sales Inc. HuRh La rver, Associate Attorney. Miami Realty Sales, lnc.

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OPPORTUNITIES for the greatest return from investments in Florida to-day are in undeveloped towns and cities like Central Palm Beach. Almost anyone can recognize values when they see paved streets, tall office buildings and throngs of people passing brightly lighted store windows The real opportunities are in consider ing undeveloped towns and investing while prices are still within reach. Above is shown the Okechobee High, way as it approaches the property where Central Palm Beach is in the making. Below is a view of one of the roads on the property l:\9

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140 Year Around Outdoor Sports CHOOSING an out. door sport at Palm Beach is but for one to ele<;t his hobby-with the possible exception of skating. Touring, golfing, tennis, fishing, canoeing, flying, yachting, surf bathing and riding are all in the day's program, and opportunity for their en.joymeqt is bountifully provided by the elements.

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CENTRAL PALM BEACH -as a Home and an :[nyestment CENTRAL PALM BEACH should appeal to the investor who takes his own pencil, sits down and figures what the future will bring without letting his judg, ment be overshadowed by to,day. Such men have been richly re, warded in Florida during the past few years. Who could have figured the growth of Miami even two years ago? Miami, five years ago, was practically undeveloped except as a winter resort and playground It was a city of small hotels and boarding houses Now it is mated that Miami has a population of r 50,000 And to,day, instead of rooming houses and hotels of the small type Miami has twenty, story office buildings, sixteen,stqry hotels, and property on FlagJer Street has sold at the rate of fifty thousand dollars a front foot. West Palm Beach holds the prom' ise to,day that Miami did tyvo years ago. It is the only city of industrial importance on the ef1St coast within a distance of seventy, five miles north or south of Palm Beach. Bank deposits in W Palm Beach have doubled within the last year. This growth that nearby towns will be bepe, fited. One can not predict what the future will bring for W Palm Beach. Miami is a matFer of record. l-ll

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142 "FLORIDA is a land of fabled dreams which by the will of man have been nurtured and matured into bankable realities. The soil, the water, the air, the climate, sunshine and allied agricultural assets have been handled as business capital. The dividends and interest returns from this business investment have been phe nomenal. The true facts of Florida's de velopment during the last decade are as amazing as the most imaginative of Ham Christian Anderson's "Fairy Tales." NATHAN MAYO, Commissioner of

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Consider These Facts 1. Climate in Palm Beach County is one of its greatest assets. Mild winters and pleasant summers, with an average summer temper, ature of eighty,five and a winter average of seventy,two. 2. Agriculture development in the county is based on its having a million acres of the most fertile lands ever tilled, which have been opened up for development by completion of transportation facili, ties within the past two years. 3. Living conditions in Palm Beach County are most desirable.' Health is the matter of first importance and every condition is con, ducive to good health. Compared with many other points, cost of living here is lower. Building costs are one,third of many northern communities. 4. Development projects running into millions of dollars are now under way at West Palm Beach and throughout the coun_ ty. 5. Roads are a particular pride to the people of Palm Beach Over four million dollars have been expended on trunk line roads, and is planned to expend many millions more in a net work of good roads throughout the entire county. To real estate operators, financially equipped to handle their own sales forces, Miami Realty Sales, Inc., will allot sections or subdivisions of our Palm Beach County holdings, for their sale and distribution. Wire for information. BUY IN CENTRAL PALM. BEACH 1rliiS MIAMI REALTY SALES, Inc. 400 N E SECOND A VENUE MIAMI, FLORIDA Send me full information on Central Palm Beach. This request incurs no obligation. Name. ____________ -------------------------. __________________ ---. _____ ... __ . . Street _ .. ______________ .--.--___ .. ___ ... __ __ ____ ... _. ____ ____ _______ Cit-y -----_________ __________ _________ State ... ---___ _________ .... __

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l 44 Published tiWay 31, 1925 Character in a business, like character in people, springs from within. Inherent qualities that dis tinguish the skilled from the unskilled-that stand the test of time-lie deeper than the surface. An Institution is only best fitted to serve the public when it has justly qualified and success fully met the exacting demands of clean business relations. Th. e Response which has greeted our policy is by the tremendous growth of our organization-a silent tribute to the realization of such an ide al. And for this honor we gratefully extend our sincere appreciation to all those whom we have been privileged to serve. We extend a cordial invitation to our clients and the general public to come and visit with us at our new offices. The Answer Capital stock now $1,000,000. Largest Realty Business in Florida. 2 50 satisfied employees. Miatni Realty Sales INCORPORATED Coolidge Bldg. 400 N. E. Second Ave. Telephone 8053

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Cruising in Florida Waters (Continued f rom page 128) points of the coast, on outreaching promontories, the sea-sad palms are the sen tinels. They stand like living statu es, upright and silent, or else lean toward the main, as if offering prayer to the god of the deep. Out of this land of enchantment we sailed on the fourth day-all seemingl y reluctant to leave a spot so beautiful and so fitted for rest and ease. And yet experience had taught each of us that all of this section is wonderfully beautiful and full of interest. Thus, when we turned into Card Sound, we found it dotted with evergreen islands, so that every turn of the channel brought into view some new prospect, some new picture which we felt must not be forgotten. Down in this section the growth becomes more tropical, the royal palm being frequently seen and the cocoanut trees being taller and better fruited than further up the coast. The cocoanut down here knows no season, the ripe nut, the half grown fruit and the blossom appearing on the same stem. At noon we pass into Barnes Souhd, at the lower end of which the sea-going railroad crosses from the mainland. to Key Largo, and thence finds its way from island to island until it reaches the terminus at Key West. The touch of one hand put a band' of steel along this east coast and what was once a barren country is now a beautiful garden. Before the railway was built this entire coast was a wild waste. It is true the placid bays and rivers were just as beautiful, every day was like an ideal June; there was always sunshine, always bird songs, but all of this was a lost asset to man, for man was not there to share its nameless glory. Since the coming of the railroad all of this wild coast country has become not only a great playground for the tourist, but a vast hive of busy industry. Through the drawbridge the "W eon a" passes the railroad extension into Blackwater Sound, a kind of circular bay, some three miles wide. The sun is just going down over the mainland and we seek anchorage near the Long Key shore-in one of the quietest havens, from which we can hear the lumbering sound of the waves on the beach beyond. It is strange what a difference there is between the ocea n front and thi s inside waterway on the Florida coast. From St. Augustine we have followed the inside route every mile, a distance of over 400 miles, and the water is always calm, because it is protected by the string of keys which guard this inside channel from the winds of the ocean. Of course, the ocean feels the effect of every storm or wind on the south Atlantic. Frequently huge waves will whip the shore for days when no storm has been even in sight. This is but the effect of so:ne distant disturbance, which often requires days to be felt on shore. This inside waterway down the coast makes cruising the delight that it is. One always feels safe and secure, for the wooded islands that lie between the ocean and this inside route protect the smallest craft, even in the few days of bad weather. This night in Blackwater bay marks the furtherest south we shall cruise on I ATTENTION INVESTORS AND PROMOTERS I can cause your subdivision to develop into a city overnight. One unit of the large chain of Health Hotels which I control placed in the midst of your subdivision, will selL every lot you have at three times the price wit h scarcely a salesman. Here is an unprecedented chance also for a dependable and experienced promoter to make a fortune by January first, next. There is nothing so far in Florida even similar to this chain of Health Hotels or Health Homes. The new Chain Health Hotel movement for the wealthy tourist who comes to Florida with wretched health and who is looking for just this kind of a place to stay has aroused investors to the "differentness" of this proposition from all others and has caused land holders and Real Estate Companies to donate half a dozen wonderful scenic spots of ground, each one covering many acres on which these Rational Diet Hotels will be built, but we wish to increase the number of Hotels to ten. It is estimated that four million people will come to Florida this winter. Wlhat will we do with them? Let them live uncomfortably so they will hate Florida and want to return before they invest, or, house them comfortably and put them in a good humor and ,sell them something? If you wish to hear more abo';lt this c:hain of Rational Diet Hotels just say 10 qUickly and you wtll be sent complete mformation. In writing state what phase you would be interested in, whether in the Real Estate end, Promotion, Investment, or a Reservation in one of these Hotel units. DR. CHARLES B. McFERRIN DIET SPECIALIST Write or wire for an appointment. ORLANDO, FLA. 1Etni1 n N _e \\r ..ii' PAPER -1 has The Largest Circulation in St : Petersburg Over 9500 Daily SAD! SAD! THERE'S BUT ONE SANFORD IN FLORIDA Sanford's star like Lucifer, looming large above the horizon. Quickly hook your wagon to this luminous and enduring star. Investigate for investment. Write us for free booklet on advantages of this wonder city and vicinity. Sound Values-Offering Profitable Opportunities BAYARD REALTY CO., 116 So. Park Ave., Sanford, Fla. A Good Investment or Home Site If you are looking for an exceptionally good site for a real Florida Home with attractive scenic surroundings in one of Tampa's best al}d' most exclusive sub-divisions, let me tell you what I have to offer. All particulars will be mailed upon request. .WRITE OWNER, P. 0. BOX 565, TAMPA, FLORIDA 1'45

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Realty Developers eAttention! The Motion Picture Industry made California famous. It can do the same, for your part of Florida, too. We specialize in photograph ing CJ{eal &tate de..-elopments. CAST Glen Lambert Lew Taylor CIJirector Camera tkfan Nelson B. Grover Presideni Thomas E. Douglas Saies tkfanager THE STANDARD FILM CO. 41 Barnett Building JACKSONVILLE, FLA. 'Ttdephone, 5-8892 EXPERIENCE -REPUTATION QUALITY SERVICE Sanford, Florida The City Substantial Business Property and Acreage Specialists Holly Realty Company Yaldez Hotel Bldg., Park Ave. Sanford Florida For Quick Sale At Titusville, Florida 12-room house and lot 52xl63 feet. O no block from depot and courthouse; 4 blocks from Indian River; on Julia street. Ex ceHent hotel site. Price $40,000. Address MRS. J. L. HURST P. 0. Box 1156 Titusville, Florida SPLENDID DAIRY FARM ADJOINING FLORIDA LAKE A.lld oa main road at edre town, close fast rrowlnc city; da.rk proclactbe soil, free range for cattle, 2 50 eraperruu. taD.I"edne trees. perstmlllQ,D.I, oecana. -"ana: maaaea ot flowers about splendid 9-room houae with bath, city water, beautiful lake view; IIDIIIPiote lll. lnformatbt cheerfully &Upplied. The E. J. Blount Realty Co. Over SO years ID LEE COuNTY 10 Patio De l.e
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..... --.----.... I I r I I I Isle of a Thousand Palms,, ATED on beautiful'Ciearwater Beach Island, Mandalay is the outstanding development of the West Coast. Sales announced on the opening date of sale, September 14, totaled over $2,300,000. I ,, I I I I I I I I I I ; I I Mandalay is linked to Clearwater, "the West Coast Miami" by a new million dollar free cau s eway, now under construction. Man, dalay's unusual setting of natural tropical and semi-tropi c al growth makes possible the development of one of the surpassing corn, munities in Florida CJ) b There are thousands of lots in Florida er-bu.t only a limited number in Mandalay! MANDALAY is indeed Flori, da' s matchless home com, munity. The location is ideal-on the Gulf of Mexico and Clear, water Bay. Its natural beauty unusual-thou, sands of palms. Study Mandalay's location in relation to the great cities of St. Petersburg and Tampa. Note that Clearwater Beach Island will be the ulti, mate playground of the West Coast.' Realize what that will mean to owners of Mandalay properties. -On th e gulf-on th e bay o n th e r o ad to M a ndalay. r WATERFRONT-The Cry of the l)ay! LM ANDALAY lots have the distinction of waterfront! -or view to rthe water! Remember-no lot in Mandalay is more than three blocks from the water! Thus Mandalay offers unusual appeal to the builder of a permanent hom&site. A d& scriptive booklet will be mailed upon request. L "r' ----------.......... L.B. SKINNER CO. MAURICE B. Tl-IAVER... Sa.le.s LNa.naq.-e-'_,1 General Offices, Clearwater, Fla. St. Petersburg Tampa I I ; I 1 I I I I I I I J I 147

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148 Mew Million Dollar Hotel .on Beautilul St. Andew's Bay First Unit of 50 Rooms Ready Jan 1, 1926 St. Andrew's Bay is the superb mas-The harbor of St. Andrew's Bay ex-Panama City is the most rapidly progress tel'picce of all land-enclosed water, eels any on Gulf or South Atlantic ing town in Florida-summer resort of more beautiful even than the famed Coasts-it could house all the navies the inland South; winter home for hun-Bay of Naples. of the world. dreds of Northern people. BUNKER'S COVE IN Panama City Master subdivision of this attractive place. Bunker's Cove r .omprises one-third of the territory in city limits. Seven miles of water fromage on St. Andrew's Bay and two wide bayous. A shore line of matchless beauty, with high bluffs .and pleasing views. ON St. Andrew's Bay \Nithin walking distance of business section. Miles of hard-surfaced streets, sidewalks and crossings. Sanitary sewerage system, electricity, water and all modern conveniences. Traversed by Gulf Coast Scenic Highway and other main line State and County roads. A Development Costing Moe Than $5,500,000 In excess of that sum will be required to complete the Bunker's Cove development. Golf course, a $2$0,000.00 tourist hotel and like improvements are definitely decided upon. The superior values offered by Bunker's Cove are indicated b y sales ot over $300,000.00 in first thirty days with little advertis ing and mostl y to local people Water front lots from $1,500.00 to $6,000.00 Other lots from $750.00 to $2 000. Terms, 20 per cent cash, balance in forty-eight equal monthly payments, 6 per cent inte rest. SUDDUTH REALTY COMPANY Of Florida. Incorporated Owners and Developers of Bunker's Cove PANAMA CITY, FLORIDA "We Are Proud of Dunedin" Natural Setting Unsurpassed Opportunities Unlimited "The Best Water in Florida" We Offer Our Services and Invite Your Inquiries Acreage and Waterfront Estates Business and Residence Property Grant & Skinner Realty Co. Phone 6177 DUNEDIN FLORIDA ON ST. ANDREW'S BA-r In Florida A responsible and dependable service for responsible and dependable buyers and sellers. MABRY-HALL REALTY CO. REALTORS 212 EiSt Lafayette St., Tampa, Fla. I \

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Garanteeing Future Farmers for Florida ( C ontimted /I om page 115) s uits in ornamenta l plantings, clean streets, sanitary surr o undings and general town sightliness have been achieved while the beautification of the rural righways has been begun. The husband of ope of the Polk County club women was seriously injured and incapacitated for agricultural work. Family finances sank to a low ebb. This woman courageously determined to un dertake the difficult business of bread-earn ing She made 100 gallons of vinegar from drop guavas which she sold for $.80 a gallon. This tided the family over until their citrus crop was marketed. This is but one of the innumerable stories of farm woman efficiency and resourcefulness which have been developed so outstand ing ly under Uncle Sam's guardianship. Illustrative of the work which has been done in capitalizing on nature's advantages, it is notable that more than 1,300 gladioli bulbs, 500 poinsettias, 150 rosebushes, 100 geraniums, 250 violets, 2,900 grapevines, 1,000 orange trees, 120 guava and 116 fig trees were set out by club women on their home grounds during the last twelve months. The planting campaign outdoors has rivaled the culinary improvements in side the Florida farm homes. One hun_ dred and ten kitchens were improved, bet ter equipped and household conveniences were added and the rooms were made more bright, cheerful and pleasant in which lo handle the bread, bacon, butter and beans for the family table. In Walton County, the club girls of Lakewood secured permission tj;fnr?d and fn!'aVGJd brj Jfw DIXie ENGRAVING Co.: cf5AVANNAH I Sta nda I'd E ngra VG>rs of !he South for nQa riLJ a Quarter of a ((lntury You are invited to Prosper with Sanford -''City REALTORS-Real Estate Brokers "Substantial" L. C. Bebout J. R. Booth C. L. Britt J. D. Chittenden A. P. Connelly Associate Ned Chittenden H. L. Connell3 J. R. Emory Emmett Hunt R. C. Maxwell Lee A Co11oley H. C. DuBose N.H. Garner Z. N Holler Ceo. W. Knighl Members H. C. DuBose, President Ceo. W. Knil(ht, Vice-President C. L. Marlowe. Secretary E. F. Lane J. B. Lawson Frank R. MacNeill J. A. Rogers R. C. Stanley Affiliate J. D. Davidson Fred Dorner W. C. Hill Edward Higgins D. L. Thrashe ; J. Turnbull W. H. Wight W. V. Whul#r Members R. J. Holly E. F. Householdr W. W. C. Smith H B. Lewis SANFORD REAL BOARD Members of the State Association and National Association of the Real Estate Boards of the United States BOUND VOLUMES OF SUNILAND We have ten attractively bound volumes of Volume II of SuNJLAND. These we will sell at ten dollars each. We will fill the first ten orders received. These are not regularly for sale but thinking that a few people may care to preserve SuNrLAND in bound form we are glad to offer a few volumes at the price quoted. Send order to our Tampa office. 149

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PUNTA GORDA ON CHARLOTTE HARBOR BAY "The Golden Gate to the Gulf" Located at the junction of the TAMIAMl TRAIL and the DIXIE lll'GHWAY. We invite inquiries 'fNn! investors. Your correspondence will have our prompt reply and Waterfront, a<:naJre dd city properly PERSONS-KING COMPANY PUNTA GORDA, FLORID.A WE DELIVER Mr. Investor! We have made money for our cli.entS> we can do the same for you. We ha' ve Business Property, Subdivisions, Hotel Sites and Orange Groves. See us at once for Security, Stability and Service-deal with R e altor s MASON & CLARKSON Rea!mre Auburndale, Florida Locate d ;,. r i chest cou,. t y in Fltwida, o n two railways a"d beautiful lakes. Sanford Grovea bl1hly l"tl8trlct.d IIUburilaD addition outaMie the limite ol "The City Subatantial." Build your home in the shade of towering pines, where the elevation assures the coolest in summer and the driest in winter of Florida' s wonderful atmosphere. Write for our advantageous offerinc of open _ing prices. SANFORD GROVE, INC. Firat Nat'J Bank Bl.q., Sanfonl, Florfda NEW YORK: KIA.1li: 115 Banll: St. Hotel Loamlnaton PROVIDENCE: 423 Industrial Trust Blda. W':'G-FULTON U.NilSCAIE MClinn 6 MAMPTO!'i .1\l;l)G, ]. C. JOHNSON C. BENNEIIT Jobnaon &: Bennett Realty Co. City Property, Farms, Orange Groves and .Acreage Ocala. Marion CoUilty, Fla. Reference: Florida Property Desirable and Profitable City and County Land. In the Heart of Florida. Correspondence requested. C. C. BENNETT, Ocala, Florida 'r-----------------------------------------ii 1i Suniland Realty Co. 11 : : Anything in R-1 Estate : 1 : Farms, Groves and City Property r LARGE ACREAGES A SPECIALTY : : AVON PARK FLORIDA l 150 girls stained all the floors with a varnish which they made from walnuts. Another group made rag rugs for the floors. An other made and dyed curtains from dis carded sheet s from the college dormi tories. -The girls cleaned and rehabilitat ed the house They redecorated the rooms and clean e d and r e plenished the woodwork. Certain of them r e finished the furniture-upholstered some pieces anew, varnished and polished others Dur ing the ten days of the school, the 400 girls salvaged thj s derelict house and con verted it into one of the most cosy, com fortable and attractive places in Tallahas see. All this rejuvenation was accom plished without the actual outlay of one cent of cash. The project is a wonderful example of the emergency resourceful ness of the club girls To work a miracle without any expense for tools or mate rials classifies as a tenth wonder of the world in these days of high prices and costly labor. These 400 girls returned to their hom e s convinced of the practicability of apply ing the means and methods used in the reclamation of the Tallahassee house to their private homes. Hence hundreds of farm homes in all parts of the state are growing more attractive and homelike day by day under the guiding hands of youth ful housekeepers. "Make the best better is the slogan of these club girls. They are making their homes the centers of family pride, joy and comfort They are aiding in making Florida a better state in which to live, for by their deeds they are spreading the doctrine of home love Yes, Florida s crop of future farmer s is one of the greatest civic assets in the state today The boys of today will ct:l tivate and manage the farms and groves of tomorrow-and they will d o a mig ht y g ood job of it at that. The farm girl s of the present are the rural hous e keeper s of the future tense. They aspire to mak e Florida farm homes the besf in the world The best insurance for the prosperity and of Florida's agriculture is th e investment which Uncle Sam and the State is making in our junior agriculturists. It is a sound, conservative investment which will pay big dividends as long as citrus is produced, live stock fed and marketed truck crops grown, nuts raised and orna mental plants produced and sold in th e land of America's greate s t r e alt y r o und up. The Florida Home (Continued Hom page 84)-tiques that; ba,ve suffered disfig:urement through deluge after deluge of varnish applied in ignorance in an effort to fresh en the furniture. Florida is not so much of a happ y ground for antique pieces as it used t o be before the sun-hunters from cold Northern States discovered it and-the antiques, and carried these treasures back North when they migrated in the Summer but if the Florida housewife will keep on the alert and persevere r e lentlessly, she will probably be rewarded sooner or later with a "find." A -rare old table and other good pieces might just a s well as not be uncovered in Ybor City, in the pos session of some Spanish family whose young sons and daughters are rampant in their demands to replac e these rare pieces with modern furniture. And again, something fine might be un e arthed in a colored family whose ante -REAL ESTATE INVESTMENTS LOANS GROVES ACREAGE HOMES Specializing in Choi c e Subdivistons Write to u s if interested in Florida inv estments. Burkett Grant Company DeSoto Hotel Lobby, Tampa, Fla. JACKSON & WALKER Real Estate Brokers W e lnYestipte and Apprai.te Land 01' Homes Bus ine .ss Properties wh ere in Florida, 30 yearrl Busineu experience in Landa Properties Write or wire u yau wants. Office DeSoto Hotel Lobby Tampa, Florida PhMe &zza P0_ Box 874 Desks For CHAIRS Every TABLES Purpose WICKER nrBNITU1UI Files Wood ADDING and MACHINlCII TYPEWRITlmS Safes Iron CBECK WBlTJlBS FLOOR COvmliNGB a nd S teel .ElLlCOTRIO I' ANB Goods bought of us returnable within three days H they can be boupt elooewhere at as low a price. Office Economy Index 80&-8 StPh 2111 "He profits most Who serves best" S ee Skip" Conyers when you come to Fort Myers, with Conyers Realty Company 36 Patio de Leon Don't Buy In Florida until y o u l earn about my SPECIAL SERVIC E FOR INVESTORS. I can san y o u time, trouble and MONEY. PHILIP R. ANDREWS, Realtor 443 Main Street Br.defttcm, FJarlda Private Parks and Home Grottnd..-city Parks and B oulevard&-Farm Layout&Suburl>an Subdivisionfi-Drainage, Irriga-tion and Roads Lee LaTrobe Bateman ... M. T. Reed Construction Co. General Contractors Building 17 De Fort Myers -:-PaYing Leon Building Florida

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One of the numerous coccnut groves on upper Matecumbe Key. Announcement We were among the pioneers in buying and selling properties on the FLORIDA KEYS Properties we sold our clients for $100 per acre less than two years ago are now selling from $3,000 to $5,000 per acre. We are proud of the success of our hobby. Two members of our office force have been thoroughly investigating and personally inspecting land on the BAHAMA ISLANDS, Florida's nearby neighbors. We see in the BAHAMA ISLANDS a wonderful future. From a money-making standpoint they are about in the same ratio today as the Florida Keys were two years ago. For ocean front home-sites and good farming land they are excellent. M'any beautiful bathing beaches, excellent fishing, many natural harbors. Get our prices on large ocean front lots in well established towns and on acreage, fronting ocean in 40-acre tracts or larger. Please do not from this that we are giving up the sale of the Florida Keys. We are just adding to our specialty the Bahama Islands. Also please note our change of address. On account of the building we occupied being under reconstruction we are temporarily located at address below . / / / / / / / "' / Emerson Realty. Co. / / "' / / MAIL THIS COUPON TODAY / (Formerly 21 N. E. 21st Ave.) / Name ..................... Now 103 N E. Second St. MIAMI FLORIDA / "' " / / / / / Address ......... ........... Without obligation, please end lit erature on Florida Keys and. Bahama Islands. 151

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152 Mokes Gos cforCountDC4Iomes "Outside the children best thing in the home'' So wrote George Sebring, founder and developer of -Sebring, the wottder city of the Scenic Highland, and one of He-men of Florida. Mr. Sebring says, "I'm selling the idea to my friends." "I came to Horida from Ohio where we burned natural gas," writes Mr. Sebring, "but your Skinner Made Gas is better, cleaner, hotter. Outside of the children, Mrs. Sebring says it's the best thing in the home." COOK WITH GAS! Why certainly, and live wherever you wish. Build your home beside some beautiful lake, where you catch the sheen of the crystal water through the moss veiled oaks and we'll bring every city convenience right into your home-gas, electricity, water, refrigeration, etc. The Skinner Gas Maker is just a small private gas plant that makes gas out of gasoline and pipes it from an underground carburetor to your gas appliances. It's just as simple as it can, be-no trouble at all-no working parts except a small blower-fan-no need for an expert for installation or service. Skinner Made Gas is hotter, cleaner, cheaper and safer than city gas. It works to perfection in the standard Tappan or Clark Jewell Gas Ranges equipped with Skinner gas burners. And the wonderful part about it all is that the equipment is inexpensive to buy and costs little to operate. One gallon of gasoline will make 400 cubic feet of gas, enough to serve the average family six or seven days. If you are building a new home, or want to modernize your old one, don't even think of contracting for any equipment until you have sent for our special Gas Maker Catalog which gives you full information on gas, electricity, running water, electric refrigeration, oil burning heating plants, electric ranges, water softeners, etc. A post card will bring catal-og by return mail. Skinner M achinery Company Factory and General Offices 300 Broadway DUNEDIN, Florida Sales Offices and Display Rooms 2106 Grand Central Avenue 824 West Bay Street TAMPA JACKSONVILLE 1229 N. E. Second Avenue 1726 Central Avenue MIAMI ST. PETERSBURG GAS MAKER MACHINEJI.Y COMPANY .OUNEOJN, FLORIDA,.

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FORT MYERS The City of Palms We always have choice offerings in good acreage and close-in City Property. Correspondence is invited from in vestors and others desiring intimate information regarding Fort Myers and Lee County. ANCHOR REALTY CO. 234 First Street Fort Myers, Florida FLOROSA INN American Plan On Santa Rosa Sound and Gulf of Mexico EXCELLENT CUISINE Rates $4.50 to $6.00 BOATING -HUNTING BATHING FISHING, DANCING, etc. FLORO SA FLORIDA NORTHERN INVESTORS! Fort Myers and Lee County acreage, business property and well located home-sites offer un limited profit opportunities. Island property with gulf and bay frontage. Your inquiries, wires and personal calls are invited. John W. Mellor, 29 Earnhardt Bldg. FORT MYERS, Florida All kinds ol property listed and lor sale. Agftnt Thn.....u Emmet Wilson :dEitate. Park Ave. and Second St. SANFORD Box 953 FLORIDA R.A.FRENCH Real Estate and Insurance Fort Myers, Florida l'n the Real Estate Business at Fort Myers Since 1921 Inquiries Cheerfully Answered 100% PROFIT ASSURED Beautiful and Valuable for Sub-Division 271 acre..-215 in high-class, bearing citrus groves, best varietie..-1Y, miles from Dade City. One mile frontage on ma'in Tampa highway. Rolling land, beautiful-eleva tions and lake. Priced right. G. W. BASCOT, Realtor Dade City Florida ACREAGE I ha've exclusive control of large and small acreage tracts in Pinellas County and else where in Florida and I can deliver property at once. Acreage Is My Specialty F. DREW LEWIS, Clearwater, Fla. cedents were slaves and whose faithful devotion after the Civil War was reward ed with a piece of the abundant antique furniture that her mistress possessed. For these people, who lived in slavery, lived close to their masters, absorbed their fine tastes and learned to know and love "qual ity" in furniture and atmosphere just as they loved it in' "folks." Should the antique-loving housewife run across s uch a piece, it may have been so ill treated, so smeared and choked and caked with varnish as to be almost un recognizable as an antique, but lines are unmistakable, and if she is in doubt as to the wood, the proper thing to do is to scrape a small bit of the varnish off with a knife so that she can see the orignial wood. If this proves to be mahogany, she will do well to cart the piece home, for any antique that can be made to stand on its own legs-and many that cannot-are well worth the gamble home, the antique, if mahogany, can be given the cleaning baptism outlined in the floor treatment. Then, with the caked varnish and paint removed and the wood brought back to its original form the rest is easy. If the wood has its brightness through long misuse a flat ma hogany stain may be applied with a dash of rose pink in it to give the tone that the expensive mahogany has. Rut it down diligently with wax and it will stand en tirely restored, rich, soft in tone, and elegant. So much for the hardwood finish. A soft wood floor may be given either a stain, and later waxed, or it may be pamted to match and hamonize with the wood_work. The housewife's greatest prob lem IS the floor on which she wishes to c hange the finish. If the floor is painted and shows peeling and "pock marks she will have to remove the paint as she did the finish from the hardwood floor and prob ably paint it over besides with filler. And it is likely she will have to use several coats of paint, two at least on top of the filler. The last coat should be of a really good quality. Plain paint spreads more s moothly than varnish and can be given the same glossy appearance by a finish ing coat of shellac. Choosing the color for a painted floor requires forethought and experiment. If the draperies have been bought already, they should be brought into the room and hung temporarily and, at least one piece of furniture should be placed. If lengths of dress goods are available in green yel low, blue, rose, lavender black, and any other color that you are considering, lay th e m one at a time on th e floor and the effect will be evident. In Florida, as no place else, the dignity of soft stains and pale colored wood work may be sac rificed to vibrant color, but unless a color is found that strikes one as exact ly right, the best thing to do is to resort to an ivory paint or walnut stain, both of which are always in good taste. On the other hand, a painted floor and wood work in jade green with a black lacquered set touched in green and gold, a dark one-toned rug, and draperies and china showing a good deal of Chinese red, would be bright and pleasant. A red l acquered se t in combination with black floor and Oriental rugs would be arrest ing; a black set used with lemon floor and woodwork would be equally so; and a delf blue floor with an ivory and blue .f the beautiful :Manatee Jl.iver oft'ers fdea1 h ome conditions. Wr1te to u1 it interested in choice homesit es, business prop erties. productive farms or ureage in the Land of Manatee. 0. L. CARMICAL COMPANY Box &6 Arcade Building .UIIIIIIIIIIIIU:IIIIIIIIIIIIIIIIIIIIIU:IIIIIIIIIII. 153

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Joesyour information come too late? [ Packers and Shippers J of Fruits and l:lJegetables Please CJ{ote! '7\ (OW ADA YS the packer and shipper of fruits and v "'-=., vegetables must be a keen business man if he is to survive. The day of hand labor is rapidly belong. ing to a past age. Simple, efficient machines are sup planting elbow grease for washing, polishing, wrap ping and packing. The era of for a good market is passing; today the business man farmer speeds up to meet a good market or holds for the passing of a poor one. The secret of profitable packing and shipping lies in being the first to discard old methods for more effi. cient ones; in being the first to know the general condition of crops, and in being the first to know when market conditions are right for YOU! The Packing House News is the only publication in the world which is devoted entirely and exclusively to gathering together and broadcasting all the impor tant news of this industry. Each issue informs you of crop conditions throughout the country; it supplies factful articles on new labor-saving and time-saving methods; it discusses pre-cooling ideas; it covers refrig. eration; it reviews and forecasts shipping conditions; it reports the state of markets, in fact it lays before you all the information that enables you to be the master of your business. [ If this kind of information, twelYe times a year, is -worth a dollar to you, theres a coupon at the bottom for your conYenience. J :Jim PACKING HOUSE NEWS "Starts where Growing stops" lltllllllllllftllllllllllllllllllllllllllllllllllllllllllltlllltlllllltlllllllll.lllllllllllllll.lllllllllllllllllllllltiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiUIIIIIIIII 154 PENINSULAR PUBLISHING CO. WARNER BUILDING, Tampa, Florida. Here is my dollar. Please send me THE PACKING HOUSE NEWS, starting with your next issue. "JJ{ame-cAddress Townreversed, which might be more satisfactory as a lasting arrangement Color Combinations Color has been proven to have a very decided effect on persons therapeutically and this, too, should be taken into con sideration, especially when a room is being done that must be used for the entire family. Red, for instance, is irritating when used over-abundantly; green is stimulating and better for a work room than a bed room; mauve and some tones of blue are soothing and so eminently suitable for a bed room; yellow is said to induce brilliancy; rose-happiness. Gray and blue, and gray and orange are good combinations. But in out color schemes one should keep in mmd that blue is not blue nor red red, nor green green, only black is black and white is white-that is, blue as suggested by the primary color is seldom used, and the art blues exibit tones and tints that can scarcely be visualized. There are peacock blues, sapphire blues, midnight blues, Spanish blues, the king's blue, the Chinese blue; and there are all the reds that have become familiar in the shops : cerise, magenta, mulberry, Chinese red American beauty, and all the rusts, reds and hennas that have proven so pgpular during the last few seasons; in yellow there are sunlight yellow, mustard and the various tints and shades of orange; and as the offshot of purple there are the orchid shades and lavenders and the old royal purple. In painting floors and furniture if the exact shade desired cannot be found, it can be mixed at home either by a combination of the liquid paints or by stirring powdered paint into the liquid. Pow dered dye used in the liquid paint sometimes gives an unusual and very beautiful color, especially for trimming and banding painted furniture. The unfinished furniture that can be secured so cheaply may be painted in the same manner as floors are painted with the shellac finish. A band of contrasting color or better two contrasting colors, one a medium sized band, the other a fine pencilled strip, makes a perfect trimming. A table painted in ivory, for instance, would take a meadow green strip around its edge and above it, on the very edge of the surface of the board, a fine orange strip. If one is not an artist and wishes to decorate a set still further, she may use transfer pictures which are now being created especially for furniture decoration. These pictures come in sets and single designs and range from the conventional and scenic to the natural floral. There are Dutch windmill designs, groups of Dutch children in bright colors, water scenes, great sprays of golden poppies, wreaths of roses, pink, red and yellow, blue forget-me-nots, brilliant birds. They can be secured at the art stores and ar( transferred to the furniture just as easily as Johnnie and Sarah and May transfer their penny pictures to a scrap of paper If the directions are followed carefully the design when finished can scarcely be distinguished from hand, at a little distance. Its one fault 1s that It is too perfect. An ivory breakfast set done by an amateur trimmed in m eadow green and oradge and decorated in wreaths of roses, 'proved so attractive that visitors going in her home passed. by handsol!le piece> of mahogc.ny unnoticed to admire the refreshing little suite The possibil ities in this painted furniture are endless

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THREE AND ONE-QUARTER MILES FROM THE HEART OF TAMPA Florida Values At Home-town Prices Can you buy a fine building lot in the best section of your Northern or Western home community, for $3000 up to $5000 for the choicest ? Tampa is Florida's largest city and Bel-mar is Tampa's outstanding development. Tampa is Florida's "AU-year-round'' City-a delightful climate both Summer and Winter. No more attractive civic center in the whole United States, to build your home, your friendships and your future. Tampa's. finest residential section is located on the Inter-Bay Peninsula, between Hillsborough Bay and Tampa Bay. Bel-mar dominates this peninsula. Bel-mar reaches from Bay to Bay and is directly in the path of Tampa's growth towards St. Petersburg, the "Sunshine City," on the other side of Gandy Bridge. Bel-mar construction work is of the highest character. It includes THE MOST APPROVED WHITE WAY LIGHTING SYSTEM BEST TYPE OF PAVING ON EVERY STREET ...j.. 0,.. / FIVE SEMI-ARTESIAN WELLS SUPPLYING PUREST WATER 0/ EL PRADO BOULEV ARD-2% MILES OF REENFORCED CONCRETE STREET CAR SERVICE FROM THE HEART OF TAMPA-AN EIGHTEEN MINUTE TRIP ;' 0 / 412 Franklin St. V ,-"' TAMPA, FLA. SCHOOLS WITHIN WALKING DISTANCE C... // Ple ase mail me your .(. -;1 / h a ndsome ART FOLDER Lots as Low as $3,000-0thers Slightly Higher / d es cribing Bel -mar and the unquestioned character of its owners V // N a me ... ... ...................... '\;/"' ADDRESS ............ ....... ..... .. */,.. Lloyd-Skinner Development Corp. Jas. E. Appleby, Sales Director 412 Franklin Street, Tampa, }1orida / / 1 ?amp a :r Outstanding ])el)elopment 155

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MiaJDi Buyer's Guide &nds and Mortages 8% GOLD BONDS Double s e c urity f o r every doll M inve s ted Free bo okle t Southern Bond & Mortgage Co. Incorporated Electrical Supplies DEALERS Ranges Appliances Fixtures N. Miami Ave. Supplies Phone 3024 Hotel For Your Comfo r t W R B evier, Mgr. HOTEL TA-MIAMI MIAMI, FLORIDA Miami' s Commercial Hotel. Open all year. Clean, Comfortable Accommodations at Moderate Rates Maps New Location, Subdivision and Road Map of Dade County and Broward County, including Key Largo. Scale: I inch, 1 mile New Edi tion City of Miami Map Ready. New Map Broward County. Scale : 2 inches, 1 mile KARL SQUIRES Phone 8633 207 Bedford Bldg. Realtors 156 Realtors EDWIN W. FISKE REALTOR 300 South Miami Avenue Telephone 6571 MIAMI FLORIDA N ew York Offices 13-14 Depot Place VERNON, N. Y. EUGENE PATTERSON AGENCY REALTORS We Buy, Sell or Act a s Your Agent in Any Kind of Realty Trans action Call, Write or Wire 201 Hahn Blcl8'. CAUSEWAY REALTY CORP. 19-21 N E. Second Avenue Miami -:-Florida Member of Real Estate ON GRATIGNY BOULEVARD a Beautiful Place for YOUR HOME We Will Gladly S end I nformatian Northern Development Co. 59 N. E. Second Street P. B. BECHARD & CO. General Real Estate Mortgages Bought and Sold Miami Chamber of Commer c e and Miami Rea lty 812 Professional Bldg. MIAMI, FLORIDA B o ar d Real Estate EMERSON REALTY CO. 21 N. E. First Avenue Complete Real Estate Service In All Florida See Our Page Ad. in This Issue WE HAVE OR CAN GET For You .Any Kind oi Property in Any Part oi Florida W r ite U s T o d ay M. D. MORSE 101 S. First Street MiamJ, Florida Owners, Subdividers, Developers Local and Foreign Propc1'lies We Handle Every Phase of Real Estate, Large Acreage Tracts a Spe c ialty. Look for Our Full-Page Ad. This Issue PHONE, WRITE OR WIRE Wallner-Raynes Realty Co. SE.RVICE-EFFIC IENCY R ELIAB I LITY 66 N. E Second St. Phone 4696 MIAMI, FLORIDA ROCK HARBOR-BY-THE-SEA ThompSooo's Subdivision KEY LARGO Will Rival Miami Beach Lots a s Low as $2000-25% Cash, B a lance i n T en Quarterly Payments. Spe cialists in A c re a ge on Flo r ida's Keys C. J HUELSENKAMP. P 0 Box 8022 Strand A rcad e. Mln m l. Florida. Wit h out any obll gatlo n on my Dart aend m pa rticul ars. NAME . . ...... . . ........... .. ADDRESS ................... ........... Tents and Awnings Thomas Awning & Tent Co., Inc. Awnings That Fit and Satisfy 265-267 W F1agler St. Phone 7428 B ranc h es: F t Lauderdal e, West P alm Beach, Cocoa Transfers MOVING TO MIAMI? Consign Shipments to Us Expert Movers. Packers, Craters "If It' s Movable, We MO'Ve It" H. & S. TRANSFER CO. N W First Avenue Corner Third St.

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Lincolna F ordaons "Perfect Service" THE UNIVERSAL CAR Authorized Ford Dealer FRED FARISS Phones 4245-3294 1701-3 Franklin St., Tampa, Fla. The Exclusive Employment Service For the better class of positions in F lorida W e give you a square deal. E. W. GRAY Pb011e 12Z4 Z03 Franklin Street Ta-, Fla.1 OUR Cleaning Service Safeguards YOUR Health When in Tampa let us do your work. You'll find our prices right, <>ur service g ood a n d nu r w ork the b es t. Odorless Dry Cleaning Co. C H. COLE, Manager 108 N. Albany Avenue Tampa, Fla. Helen Ferryman Warford Concert Pianist and Teacher Pupil o f J o sef Lhevinne a n d Sigismond Stojowski. For information address: 1914 Dekle Ave., Tampa, Fla. FRED A. LONG Contractors and Developers Equipment and Machinery 223 Graham Bldg. JACKSONVILLE, FLA. DEAR FOLKS: Getting readr, thinking of Fla agin what the use of thmking if you dont act. pack up if your broke when you get here I will take care of you, if your willing to trust me, and buy a cheap lot at $500. i'll pick out the best I have. NUF SED Dan Morris St. Petersburg Fla. How to Buy Florida Land-Safely Being a Free copyrighted guide-hook of greatest value to all wishing to share the profits of this remarkable development without risk. Florida's successful investors m ake fortunes following same plan. OAKLEY & EDSON 72 1 North West Second St., Miami, Florida FLORIDA-The Land of Flowers; no State Income or inh e ritance t a xes ever. TAMPA-Florida's Largest CltJ, State Cen s u s f:end tod a y r or Booklet and List or Investments, H o m e s Gro v es a nd F a rms. Tampa-West Coast Realty Co. (Inc.) O pp. P o s t Offic e stnce Befor e the War" TAMPA, FLORIDA Read about the great Suniland Camera Contest on page 160 of this issue if one possesses the slightest color sense and inventive qualities; and painted furniture is beautifully adaptable to the Florida home, so it is easily seen that the housewife here today can count her blessings too, with a good grace for she can have as expensive or inexpens iv e a home as she chooses and yet have it as tasty and fresh and sweet as any in the country. But there are two things that must be given care and thought if her home is to be kept in perfect condition: the damage done to the floors by the sand that is taken into the house on the family shoes and the effect of the sun on the walls and draperies. Watchfulness, as has bee n said to see to it that a heavy coat of wax is kept on the floor, is the main precaution needed to keep the floors in fine condition. And if the hous ewi f e will remember to let down tile shade s and awnings at the proper (ime during th e day to protect the walls and draperies from fading these will be en tirely safeguarded from ardent old Sol. Certainly no one is going to quarre_ l at an abundance of sunshine, particularly,,. when it is of the s cintillating quality "made in Florida." "' ,;_; * By Way of the Kitchen Door A potpourri o f r eCipes is given thi s month. There is hominy with orange sauce for th e y6ungster's breakfast, orange butter for his lunch; th' ere are oys t e r cocktails and croquettes, a shrimp s al ad; an ice to be served with daddy s game; pies and cakes for the sweettoothed flapp e r and some guava recipes for the hou se wife who may be just a little behind with h e r jellies and marmalades Several o f these recipes were secured from Mrs. B ertha P. Read, Cafeteria Directo r of th e Y. W. C. A., 601 Twiggs Street, Tampa, of which organization Miss Eva Mae Bowman is General Secretary: Their value lies in the fact that they may be sampled before they are tried at home and that they are recomme nded in the most practical man ner: that is that thousands of people are eating the food made from them and returning in hot haste, like Oliver Twist, for more, more I In August the cafeteria broke its record by serving 18,928 men and women That the numb-er of men equaled or surpassed the number of women patrons speaks well for the food. for the old adage of the way to a man's heart still holds good in the twentieth century. e r Croqu e ttes: 1 cup milk; 1 cup oyster liquor; cup flour. Place in sauce pan, blend well and bring to a boil slowly, stirring well all the while. Boil three min utes. Remove and add 20 oysters minced fine, 1 tablespoQn grated onion, 2 teaspoons salt, 0 teaspoon papr!ka, 1 tablesp 0 on parsley Place on well greased platter to cool. Mold and lift with spoon. Roll in bre ad crumbs and egg Fry in deep hot fat (Y. W C. A Cafeteria). The five following recipes are from "365 Orange Recipes O y st er s With Orange Sauce: Scald o y ster s in their o w n liquor, arrange them on butt e red toast and cover with unsweet enea ora nge sauce Shrimp and Orange Salad: Have equal measur e s of shrimp diced orange pulp and sliced celery ; cover with French dressing, arrange on lettuce leaves and mask with mayonnaise. MIAMI REAL ESTATE Will Make You BIG MONEY W e have the best offerings obtainable both in Miami City property as well as ACREAGE Any Size-Any Part of State Consult Us Realtora Stewart, Hollopeter & McCune Insurers 901-4 First National Bank Bid&'. MIAMI, FLA. Phone 7445 Abstracts Examined -Charters Procured Corresponden c e S ol ic i t ed J. H . POOLE A ttome y-a.t-iLaw Wildwood, Fla. IOWA MONEY We have it for large tracts in N W. Florida Owner's Attention Only! MEREDITH'S LAND AGENCY NEWTON, IOWA Apalachicola Real Estate Acreage and City property. Finest hunting and fishing club location m the state J. L. MORGAN, Apalachicola, Fla. we Specialize in FLORIDA ACREAGE Business Property-Homes-Lots We KNOW Values and have the choice listings Calhoun-Colee Realty Company Room 204, Warner Building Lafayette Street Tampa, Florida :I CITY OF PALMS I In re a l tron; ca l Fl nidal I t THE QUICKER YOU INVEST-THE MORE $$$$I YOU MAKE t ! I Home Realty & Investment Co., Inc. I 157

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158 -L . Brookavitle-in the Florida Mountain&-' offers To the Investing Public Rl!PERENCES: If you have missed the opportunity of purchasing Real Estate in St. Petersburg, Tampa, Lakeland or Sarasota, when you could have gotten it at a low price, you still have the opportunity of securing lots in Brooksville, Hernando County, Florida, at a very low and attractive price We are offering, subject to prior sale, 100 lots size 60 by 137, all high and dry, within one mile and a quarter of the center of the city, lights and water to go in, at the low price of $450 for Corners and $250 to $350 for inside lots: terms $50 down and balance .10 per month until paid; interest at the rate of 6 per cent on deferred payments. Look up location of Brooksville on Hernando County Map. Brookarille u oerved by the Atlantic Coast Lint and Seaboard 'Ra""ll roads-the new Seaboard road now under construction is to be completed b)' January 6nt. Main State Road No. S is completed from Tampa to :9rookl"fille1 and thousands of cars will pa"ss on this hiehway this winter. Brooksville i1 just starting to boom. One Million Dollars' worth of Bond juat voted in Hernando for m.ore eood roads. The fact that a laree. number of the lots in Gulf Ridge Park have been sold to BrooksYille folko will prove to any INVESTOR that Brooksville people are aold on Gulf Ridge Park. Send check for $SO and we will mail you Contract for Deed covering a Lot in above named Subdivision. We believe you will make no mistake. Mail all checks to the Main Office, and we wlll select a lot for ;vou. II all Corneno are sold we will select one which in our opimon is the next best buy. C. V. STARKEY REALTY CO. Firsl Nalio10al Banlt, Tam'a First Nalio10al Bank, Brooks lOS E. Lafayette St. flU II. cu,.ber of Tam/Ja or Brookroille. Tampa _1600 ACRES Florida Twelve miles fi:oin Orlando on State highway and railroad, and about five miles frontage on hard surface road. Fifteen lakes on tract, and only one mile from a fast growing little town. Mostly high rolling land. The finest site that has ever been offered in the State. Owners are going to sell, and they are offering it at $135 per acre---$275,000 cash, balance arranged. Here is a fortune for you. Don' t write-wire for appointment. CAROL LEE CO., Realtors 5th Floor, Orlando Bank & Trust Bldg. ORLANDO, FLA. THERE are many prizes offered for both amateurs and professionals in Suniland's Camera Contest, announced on page 160 of this issue. Why not win one of them? Frozm Oranges to Serve With Ga-me; Select smooth, even-sized orange and pol ish them well Cut off the top third of each one and remove all pulp and fibre. Keep the peels on ice until wanted. Sep arate the orange pulp from fibre and seeds; to each quart of pulp and juice, add 1 cupful of water and sweeten slightly. Freeze until firm but not hard, fill the peels and pack them in a can buried in ice and salt until ready to serve They should be packed at least two hours. Orangeade : Peel three oranges in very thin slices and boil the peel with %. pound of sugar in one pint of water. Squeeze the juice of 15 oranges and strain with three pints of cold water; add the strained syrup and keep on ice for at least one hour be fore serving. Do not add ice to it directly Homi-ny F r itters With Orange Sauce: Beat 2 eggs and add to 2 cupfuls of hot boiled hominey; add teaspoon salt, 1 tablespoon flour, and cold milk to make a drop batter. Fry in SRlall spoonfuls in hot fat; drain and serve with following sauce: Beat the yolks of 3 eggs with cup sugar, pour over it cups boiling orange juice and grated peel of 1 orange; stir until foamy and serve at once. Four recipes from the Y W C. A. Cafe teria kitchen: Orange or Lemon Pie: Mix 1 cup sugar with two tablespoons cornstarch, 1 table spoon butter, juice 3 lemons or oranges, grated rind of two lemons or oranges, the well beaten yolks of 4 eggs, 1 cup water Beat until the sugar is dissolved; boil in double boiler 15 minutes over slow fire, stirring constantly. Put the amount in lined pie plate. For meringue top: beat whites of eggs until stiff, adding powdered sugar and working it in slowly. Pile on top and bake until a golden brown. Orange Layer Cake: 1 j3 cup butter, 1 cup sugar, 2 eggs, 2/3 cup milk, 1 cup flour, 3 teaspoons baking powder, 1 tea spoon vanilla. Cream butter, add sugar 6radually and yolks of eggs, beat until light. Sift in baking powder with flour, adding a little milk and a little flour until it is all used Stir in the well beaten whites of the two eggs, and the vanilla flavoring and bake in layers. For the filling : Work 1Y, cups of powdered sugar into the well beaten whites .of two eggs; add the pulp and rind of 1 orange. Orm1ge Frosting: Grated rind from 1 orange ; add cup orange juice ; let stand 1 hour, strain. Work in sifted powdered sugar until it is a consistency to spread The yolk of 1 egg may be added to give additional coloring. Lemon Cake: Beat to a cream 1 cup sugar, butter; stir in 4 well beaten eggs, 2 cups flour, rind of 1 grated lemon. Bake in greased muffin p:ms in quick oven The two following recipes are from Bulletin No. 42, Home Demonstration Di vision, Florida State College for Women. Guava Pa:ste: Wash guavas, remove blos som end and slice. Add just enough water to start cooking, and cook until very soft. Rub through a sieve. This is more easily done by using a quart flour sifter with crank, but the sifter is difficult to clean Measure; add one-half as much sugar a s you have fruit and cook to evaporate as much water as possible without burning In the beginning cook rapidly; when nearing the finishing point cook slowly in a double boiler, watching carefully and stirring constantly. When the mixture clings together and follows spoon in stir ring, remove from fire and pour into a mold or spread, about an inch thick, on a marble slab or paraffin paper Cut into

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BUYERS GUID' E FLORlDA Advertising Art Advertising Cam,.lgno lleaod Upoll oound .,,..ehandlolng hlou; "'Y that Ia aalesmanohlp on pe.per; ut that lllua trateo !roll a oelllng .. lnt of view MILNE-HAEMMEL, IDe. Waraer Biela. Tampa Florida New York Mlal Automobiles Cary-Crane Motors, Inc. MOTOR CARS 1702 Grand Central Ave. PI>Dne 111 TAMPA FLORIDA Bank Bank of Commerce Member Federal Reserve Sy.stem Tampa Cafe Ideal Cafe and Restaurant "Typical Spanish Place" S SERRA, Prop. 1223 FRANKLIN ST. Phone 2182 Fertilizer FERTILIZER for Citrus, Truck, Lawns, Flowers The GULF FERTILIZER CO. Tampa, Florida Furniture Tarr Furniture Co., Inc. ((I n t er ior Decorators and F u rnish ers" TAMPA STREET AT TWIGGS Phone s 3643-4986 EVERYTHING IN l"urniture--Floor Coverings--Draperies China-Awnings and Linoleum Hotel ARLINGTON HOTEL MRS. J D RUSHING Weekly Rates Made-Family Hotel Large, Modern Verandas 1219 Franklin St. Phone 2264 Interior Furnishings and Draperies Interior Furni$hinga and Draperies BARBOUR-WARD & CO. Tyler St. near Franklin Investments Real Estate Loans Cunningham Investment Co. Franklin St. Phone 2083 Tampa, Florida Laundry WhiteOLaundry 1110-16 Tampa St. Phone 4567, 2343 Tampa, Florida "We Strive to Do the ImpossiblePLEASE EVERY ONE" .Pharmacy COOK'S PHARMACY 702 Grand Central Ave. Phone 3646 Prescriptions Filled Promptly Curb Fountain Service Open till Real Estate 207 E. Lafayette Street Phone 4504 S pecialists in Acr e a ge M.G.KOHLY Real Estate-Rentals-Insurance Phone 3746 210 Cass Street Real &tate N. E. JONES REALTY CO. 113 E. Lafayette St. We have Best Locat e d Subdivision oH the ntw 100-foot Gand y Bridge Boulevard. 500 Feet from Tampa Bay ; All Improvements ST.' PETERSBURG OFFICE: 6ZO CENTRAL AVENUE Bridge City Re,alty Co. Incorporated At Tampa, Florida-"The City of Bridges"-Real Estate and Invest ments. Investments up 'on investi gation will always prove profitable. Test us and write for information. INVEST A GET 205 TWIGGS ST. LITTLE LOT TAMPA, FLA. J. S.HOOPER Real Estate Acreage, large and small tracts, groves, business and residential pr9perty, city and suburban M illilms are being made in Tampa rtal estate Let us tell you about it. Phone 4311 ARLINGTON HOTBL PARSLOW REALTY CO. I City and Suburban Property, Acreage and Timberlands-Farms and Orange Grove& Parslow Bldg., Florida ATe. TAMPA, FLORIDA Phone 4157 Wholesale TAMPA DRUG COMPANY WHOLESALE Tampa. Fla. Orlando, Fla. Tailor WILLIAM KRUSE HIGH CLASS TAILORING ONLY A ll G ar m ents Made on Premises Uff.dtr M y Person a l SupervisioN 203 MADISON ST. Phone 2754 159

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c a Contest will close at midnight November 25th. Photos postmarked after this time will not be accepted. Name and address written plainly should accom pany each photo or each lot of photos. Write name and address on separate sheet of paper. Do not write name or address on photo. A number will be placed on the paper containing name and address of contestant and a correspond ing number placed on each photo. The name and address records will be sealed and key numbers placed on the enve lopes. Thus the JUdges will have no knowledge of the photographers in choosing the prize winning photos. As many photos as desired may be submitted by each contestant. Names of judges will be announced in the Novem ber Suniland. Wrap photos carefully a nd mail to: Camera Professional m e Rules of Contest Contest Editor, Suniland Magaz in e P. 0. Box 2711, Tampa, Florida. Anyone may enter this contest except employees of The Peninsular Publishing Company. The on l y restriction as to photos i s that they must have been taken in F l orida. Caption or descriptive matter must accompany each photo. This can be written on the photo, attached to the photo o r written on the sheet containing name and address of contestant. No photo will be entered in this contest which does not contain the following information: Names and addresses of any individuals in the picture. Location of any scene. The submitting of a photo in this contest auto matically gives to Suniland the right to reproduc e i tin any issue of the Magazine. Credit lines for pro fessional photographers will be carried wh en requested. Prizes r a No photo will be returned. Suniland reserves the right to buy any photo entered in this contest which does not win a prize at the following rates: Professional photos not l ess than $3.00. Amateur photos not less than $2.00. No photo will b e used unless paid for Every photo submitted must be marked "Professional" or .. Amateur." Photos found to b e entered in the wrong class will be eliminated from the contest Submit prints only. Do not send negatives. Prints may be any styl e or size. Prize winning photos will be/ublished in the January, 1926, i ssue of Sunilan Checks will b e mailed to prize winners promptly following the decisions of the judges. Snniland r eserves the right to extend the closing time of this contest should it be found desirabl e to do so. If this is don e due notice will be r' in l ater issues of the Magazine Amateur 1st Prize.......... ......... ....... , ...... $100.00 75.00 60.00 45.00 25.00 10.00 1st Prize .......... ... ........... .............. 2nd Prize ............................................. 3 rd Prize ................................. ....... .... $75.00 50.00 35.00 25.00 10.00 2nd Prize .................. ......... ................. 3rd Prize............ ... .. ....... . ...... 4th Prize........ .......................... 5th to 11th Prizes (each) ......... ........... ......... 12th to 21st Prizes (each). ............................ 22nd to 30th Prizes (each) ....... .. ................. , 5 00 160 4th Prize ...................... ...................... . 5th to 13th Prizes (each) .................. ............. 14th to 32nd Prizes (each) .............................. . 33rd to 42nd Prizes (each) ............ , , . , .... 5.00 3.00

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c 0 n t e s t $1000 in. Cash Will Be Given For Best Photos Received in This Contest WE want photo s Action photos-photos of animals, fish, butterflies or birds-scenic spots, bathing beauties, prominent people, children, beautiful homes, attractive architecture sports, photos of industries, agriculture and horticulture, towns, highways, rivers, lakes, sea and landscape-aerial and underwater photos-building and construction photos-ships, motor boats, yachts, rowboats and canoes-trains and autos-interiors and ex teriors. In fact we want photos of anything and everything in Florida. Hence we have decided to inaugurate a Camera Contest for both Professional and Amateur Photographers and to give prizes for the best photos received. Anyone may enter the contest. There is only one restriction. The photos must have been taken in Florida. Prize winning photos will be reproduced in Suniland. There is a wide rarige of material suggested here, so get out your camera and start right now to take pictures for Suniland's latest and most inter esting contest. It will give you lots of enjoyment, you may win one or more of the prizes offered, and in giving Suniland an opportunity to publish the many attractive photos this contest should bring forth, Florida will get much desirable publicity and attention. Let 's go. You may enter all the photos in this contest you care to. Ther e are seventy-two prizes and all photos used that do not win a prize will be paid for. If anything about this contest is not clear write to The Contest Editor for more information. Read rules closely, wrap photos carefully and mail to Camera Contest Editor Suniland Magazine Pe 0. Box 2711, Florida 161

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162 For the Homeseeker and Investor DOUGLAS PARK Opening October 20th Here is a close in subdivision within the city limits of Miami. It is located on Douglas Boulevard near 36th Street. To people acquainted in Miami, both of these streets immediately spell values. Full and complete improvements-oil paved streets, ceme -nt sidewalks, water and electric lights, are already installed in this new Southern Realty Corp. s development. Priced to sell quickly Values in this section are established. A stranger can come into the city, go to adjoining properties and then be sure that the prices being asked in Douglas Park insure its being over sold on the opening day. This is one of the few pieces of property, within the city limits of Miami, yet to be sold where one can invest and be guided by the judgment of suc cessful buyers and established values. Write for Plats and prices SOUTHERN REALTY CORP. MIAMI Owners and Developers 16-18 Old Halcyon Arcade Phone 8218 FLORIDA The Packing House News, one year: ........... $1.00 Suniland, the Magazine of Florida, one year ....... 1.00 A copy of the $500 prize song, "In Suniland With You" . . . . . . . . . . . . . . . . . . . .35 All for ..... .............................. $2.00 Attach your check to this advertisement and send with name and address to PENINSULAR PUBLISHING CO. P. 0. Box 2711, 'l'ampa, Florida squares wh e n it i s cold. If necessary put in s un until outside is dry. Bring into house at night Drying' may be done in an oven at a low temperature, but preferably in the sun. Wrap in oiled paper and put in a box lined with paraffin paper. The cooking m a y be done on the grate in the oven. T h e mass should be stirred fre quently en o ugh to prevent browning Layers of paste may be put together with melted mar s hmallows. Another varia tion may be made by adding broken nut meats to the past e before pouring it on the slab Guava Jell y: Mos t guavas require the addition of an acid. If acid must be added it is preferable to use either lemon juice or crystals of citric acid. If lime juice is added, the addition should be made just before the jellying point has been reached A long cooking of lime juice produces ar> unpleasant flavor. Preparation of the juice: Wash the guavas, remove blo s som end, and slice into small pieces with a sharp knife For each pound of guavas taken add 2 pints of water and boil until soft (about 25 min uts) ; allow to stand until cold. Pour inta a cheese cloth bag and allow to drain pressing to extract all juice. This juice is then drained without pressing, through a clean flannel jell y bag. Use the pectin test as follows to determine the amount of sugar to be added: Pour a teaspoon of fruit juice, after cooking and straining it into a clean cup and pour into the cup a teaspoon of grain alcohol of 95 per cent strenth. (If grain alcohol cannot be ob tained, use denatured alcohol. The test is not as accurate, but of practical value) If the precipitated pectin is in a solid clot it is safe to add a volume of sugar to a volume of juice in making jelly; if, how ever, it has not gathered in a clot, the amount of sugar should be decreased. When the test is made with denatured alcohol, the precipitate is usually not so heavy. Making of the jelly : Bring the juice to a boil and add sugar as determined by the pectin test. Continue the boiling until the jellying point has been reached, which is indicated by the flaking or sheeting from the spoon. It has been determined by ex perimental work that the jellying point of the guava is 108 C., F. Orange Butter: The following recipe makes a product similar in many ways to apple butter. It spreads better tban most marmalades or jellies, and is not so sweet. It is especially popular with children. The fruit is washed, the stems and blem ish spots being carefully removed. It is then cut into slices or small pieces, cov ered with water and cooked until the peel is tender; usually this takes two or three hours Granulated sugar, either beet or cane is added Add for every pound of fruit cooked, one-half pound of sugar The mixture is cooked rapidly with constant stirring until a small sample when cooked has the desired consistency It is best to cook beyond the jelly point The product is best when cooked to 225227 F. or 107-1080 C. (E. M. Chase, Citrus By-Product s Laboratory, U S D. A.) When Answering Advertisements Please Mention SUN I LAND

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"Don't let the public for a minute consider, as it has, that the boom is only in the cities of Florida. The big underlying basis of Florida's real estate upheaval lies in the millions of acres which, in the main, have ag-ricultural potentialities, because from this land must come, if it does come, fixed popula tion and the productive wealth which are necessary for the creation of a state of great magnitude. The soil itself is the foundation from which all real estate activities spring." Felix lsman in the Saturday Evening Post Unsurpassed Opportunities Ft. Lauderdale and Broward county are unsurpassed in the opportunities which they offer for investment, business undertakings and horne making. Spending Millions Ft. Lauderdale, the county seat, is rated the fastest growing city in Florida. Millions of dollars are being spent in construction of all kinds. Taxables in Ft. Lauderdale increased from $11,000 000 in 1924 to $51,000,000 in 1925 . This company with branch offices in vari ous cities, and more than 100 affiliated land companies throughout Florida, is in position to supply country or city property in any locality that suits your fancy. JOWellmgtonRoe lnco The Client's Interest is Our First Consideration And Affiiated U:nd companie" Ask us for informa tion concerning Flor ida, and Ft. Lauder-dale and B r o w a r d Fort Lauderdale, Florida county in particular. ,<'\\""'''''" "' ;;>...-...-??.o:.,-'''" >7c:Z:::::V$:z;;;;:ez-*"__.,& 163

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164 NEILHURST On the Beautiful St. John's The above illustration is from drawing by State Bridge Engineer of new bridge to be constructed by State Road Department connecting Fleming Island and Orange Park. Plans have been approved by War Department. This bridge and new highway bring NEILHURST CLOSE TO JACKSONVILLE. In fact, over the St. John's Scenic Highway, a beautiful drive of but ten and one-half miles to city line. NEILHURST-A magnificent island development, comfortable year-round living conditions-high and drya place of health and contentmeJ?,t. Z06-8 LAURA STREET PHONES 6374-8368 The G. R. Wilson Development & Sales Co., Jacksonville, Fla. name. but our first. last and all other names. We realize value of time to the advertiser. We plan, design and engrave all kinds of pictorial advertising. A Contact Man will call at your request lJay or night service. CLYDE GLENN COMPANY IIIOY2 FRANKLIN-ST. TAMPA. FLORIDA. PENSACOLA ucapitol City of West Florida" Where Some of the Nation's Biggest Men Have Bought Property WILSON-BEAR REALTY CO. High Class Business and Residential Property RentalsInvestments-Insurance 111 SOUTH PALAFOX STREET PENSACOLA, FLORIDA

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The Metamorphosis of Dam (Continued from page 67) duties as a hostess. I'm sorry." Trixie flopped down to the other end of the porch swing in which they were seated and threw both her arms a r ound Gloria. "Darling, you know I didn't mean that," she exclaimed quickly. "You've he l ped me to meet loads and loads of perfectly love l y people-particularly that delightfu l Hall boy. He dances divinely." "Then, why no't ring him up and let your Dam finish his work in peace," Gloria suggested. "That's an idea!" Trixie cried joyously. "He asked me to, last night, at the Club. Said it would prove that I wasn't a mem ber of the musty old gentry who insists that a man should ring up a girl." She left the swing with the intention of acting upon the suggestion. But just at that moment the piercing ring of the telephone came out to them on the porch. "Dam I" shrilled Trixie and dashed madly into the house. In reality, everything was against its being Marsden; the Aliens had a wide circle of friends and acquaintances in town; Gloria was popular in her set ; the phone had a habit of ringing periodically at all hours of the day and evening without the assistanc e of a Marsden. But, in truth, this time it was actually he To Gloria, seated in the swing, came sounds of Trixie's cooed prattle with her precious magump The words, themselves, were indistinguishable but one did not need much imagination to know approxi mately what she was saying. She rattled o n and on and on without pause-almost without taking time to breathe between words. Gloria wondered how Marsden was able to contribute anything to the ..:onversation. Finally, there came a silence which made Gloria think Trixie had finished and had hung up the receiver. But a moment later she appeared in the doorway. "He wants to speak with you," she pouted. "Something, I think, about the fool plans." Wanted to speak with her? G loria rose wonderingly and started to enter the h ouse. Trixie stopped her. "He didn't seem a bit sorry he hadn't called me up," she exclaimed. "The hate ful magump !" Marsden was in the highest of spirits "V\' ell, I did it!" he announced triumphantly. "Marvelous !" Gloria replied. "You'll have to let us see the plans." "Onl y too pro u d to," he t o ld he r "But now that I've finished, what am I g o ing to do with them?' "Simp l e enough I A d ve r tise in the paper. Come a ro u nd tonig h t and we'll see if we can't concoct something that will pro duce results." When Gloria returned to the porch she found Trixie swinging madly away ana still pouting. "Your ne Pitts ultra of manly comeliness will be here tonight,'' G loria said, defying destruction by the madly flying swing "Well, I won't!" Trixie replied w i th emphasis. "But, my dear, I know he will expect find you at home," G l oria pointed out. "All the more reason why I'll be out. Do you think he can stay away for three days without letting me hear a word from him and then, expect. to find me in when he decides to favor me with a ca ll ? Not much, o l e tiear !" Mile and one-third _water front sub-division now ready for sale. 346 acres-This piece of property is already nationally advertised. Don't answer this unless you have $100,000 cash. tn Write or Wire P. 0. Box 565 TAMPA,. FLORIDA 165

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166 FLORIDA CJ/w answer lo llwse wwi: fuar orhunbl CJRUCJH PENINSULARPllBJ.JSHING ai WARNER BJ..DC., TAMPA J'LOJUDA The Truth About Florida A Free Book-Florida's Answer to Those Who Fear or Fumble the Truth A virile state-wide-country-wide treatise of the Florida complex-what it's all about, and how its influence is re in the quickened pulse of cities, towns and states m and out of Florida. Florida truth is :-Overwhelming in its abundanceDefinite in its promise Reassuring in its intensityPre-eminent in its applicationEpoch making in its actionUnprecedented in its forecastUnparalleled in its presentInspiringly optimistic in its future. The essence of these superlatives is given in the page; of this booklet -sent free to all readers of Suniland and everyone interested in Florida. l_n reality this book voices the sentiment of many of the great Florida papers, also of many prominent Floridians and others qual!fi.ed to speak. Now th.e outside world chimes in-many speak admmngly-many wondermgly-some unfairly-too many un knowingly. Every "knock" is a boost-Every "twist of facts" is a boomerang_: Every "shady reference" fails to hide the pictureEvery "don't go" produces an "I will." So, we have gathered an array of pertinent truths about Florida as recited by the press and people of Florida and qearly every state. Here's a book that emphasizes the constructive influence of Florida. Ask us to send a free copy-no obligation. SUNILAND MAGAZINE Research and Service Division Tampa Florida J "Trixie, I m afraid you don't know what you want,'' said Gloria. ''You wrote me that you desired, above all things, that your Dam be ambitious and amorous was the way you put it. The moment he develops the smallest amount of ambition y ou go into tantrums and accuse him of neglect. Besides, acting this way, how could you expect any man, in his right senses, to fall in love with you?" "You speak of ambition as if it in cludes solitary confinement," Trixie ex claimed. "If it does, heaven forbid me from ever marrying an ambitious man. I do want Dam to be ambitious, but I don't want it to interfere with my good times And as far as love is concerned, there are others who are only too glad to supply me with more than I can use." "For instance?" "Well, the Hall boy, for one. I suppos e you noticed what a grand rush he gave me at the Club, last night." "But he's such a child!" Gloria replied patiently. "Furthermore, there is no com parison between him and the man Dam has shown himself to be." "I don't care if he is a child," Trixie announced. "I like him lots. He asked me to go out with him tonight and I'm going to accept his invitation." She flounced out of the swing and started for the door. "But Dam will be disappointed-"And he dances divinely," remarked Trixie dreamily as she entered the house Trixie might have been dancing with the Hall boy or she may have been sharing a roadside session with him when Dam appeared at the Allen home. At any rate, she left early and Dam came late. But when he did make his appearance it was in a bright, shining new car the door of which he slammed as loudly as possible to attract Gloria's attention to it. "What do you think of the bus?" he wanted to know, as she went to the edge of the porch to greet him. "Beautiful,'' she admitted. "I didn't know you had a machine." "I didn't when I last saw you,'' he said "I've been thinking over that 'bold front' theory you advanced and decided that it was logical in all respects. The car took every penny I have for a first payment, but it was worth it. Besides, I'm living at the Regal Arms {\.partment. Rather expensive." Here he screened a half yawn with slightly curved fingers. "But also worth it." After saying this Marsden laughed heartily. "Very good!" Gloria laughed with him "But be careful you don't overdo it." "That is something to worry about h e admitted "Where's Trix?" "She-had to fill an a-appointment--" "Excellent!" Marsden exclaimed. "We'll have the evening to ourselves. Trixie i s fine company and a pal in a thousand but Well, why say it? I'd much rather b e here alone with you." To Gloria there came a sense of failure. She had worked hard to give -Trixie th e man of her choice-or, at least, he had been presumably the man of her choice but had failed miserably in the attempt Moulding character is no simple matter. The metamorphosis of Dam had not been achieved without its difficulties, connivin g and trickery. It had presented greater problems than she had admitted even t o herself. But in spite of all her efforts Trixie was sailing through the night with a kiddish philanderer who would never amount to beans and Marsden didn't seem in the least concerned about_ her absence But was the effort .wasted? Gloria

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Study this picture THE heart picture indicates an offering in the innermost ar.tery of the City's most valuable center. The price allows a wide range of possibility either to a builder or an investor. Land within a block of this picture is held at eight thousand to eighteen thousand dollars a front foot. Analyze the future of this most exclusive section. The plot being offered has 515 ft. frontage on South Miami Avenue and 235 ft. on the Miami River with full riparian rights. These points make values 1. Flagler Street 2. South Miami A venue 3. Miami River 4. Biscayne Bay 5. New City Park 7. Royal Palm Hotel 8. Granada Hotel 9. Fort Dallas Park 10. Proposed Street uouR WORD-OUR BOND" In keeping with the policy of the Miami Realty Sales, Inc., in presenting property of known and exceptional values, it is indeed gratifying to be able to present to our clients property of this class and to recommend this purchase. Wire us for full detailed information. MIAMI REALTY SALES, Inc. 400 N. E. Second Avenue MIAMI FLORIDA 167

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Big Florida Acreage Is Our Business We operate a gen eral brokerage busi ness and are full') prepared to repre sent you in any realt') References gladly furnished. W T. R & CO. In the palmiest days of California nothing was ever like our Florida Ac r eage and experiences There seems to be an UNLIMITED DEMAND for what they term "CHEAP ACREAGE," meaning from $ 10 .00 the acre up We kee p listings day by day covering som e two million acres. We h ave representatives all over Florida. Everybody and their cousin are FLORIDA BOUND. It' s history that the last purchaser of this WONDERFULLY FERTILE BIG ACREAGE generally makes more money on the deat than the former owner. These Lands, Properly Tilled, will Feed the U. S. A. Florida Land Owners: List Your Big Acreage With Us Turn it over to us and see results We certainly have the clients with money. W. T. Rowland & Company TAMPA TAMPA REALTORS FLORIDA HIT CAN BE DONE" .............................................................. 168

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1 you1 paCk or 6-uits and vegetables are you doing to keep abreast of the times? Who supplies your information on new and tested methods? What do you knowabout the latest machinery for reducing packing costs? Are you familiar with the growing move ment for the pre-cooling of pro duce? Who informs you on the condition of crops throughout the country? Where do you get your data on markets? Do you know when it is best to ship and when it is best to hold for a better price? Over 40,000 packers and shippers throughout thecountrycan answer these questions to their own satis faction and profit. They don't have to guess -they ltnow! These business-men fanners are subscribers tothePACKING HOUSE NEWS which is the only publi cation in the United States devoted ex clusively and entirely to broadcasting all of the important news, together with au tborita tiVe information pertaining to the pac!
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RESEARCH AND SERVICE DEPARTMENT 170 OF SUNILAND The R e s e a r c h and Service Department of Suniland will be glad to answer any reasonable questions r e g a r d i n g Florida from Suniland readers. This Department will be particularly glad to conduct investigations concerning industrial possibilities at any place in Florida or to obtain information for" manufacturers who wish to distribute goods in Florida. This Department will be glad to s u p p 1 y information regarding transportation, school business and other faci lities in any location in Florida, or information on soil or climatic conditions in any section. Ask all the questions you want. We are anxious to render all the service possible to Suniland readers. Please write plainly or type and enclose stamps or stamped envelope for reply. Address all inquiries to Manager, Research and Service Department, Suniland Magazine P. 0. Box 2711, Tampa Florida. demanded-actually demanded-to talk with Miss Allen. "He is anything but a gentleman," she told Gloria afterwards. "This is Mr. Giddon," the man at the other end of the wire ann ounced to Gloria. "Now there's the devil to pay. I've just come from the young fool's apartment. He has turned out some really worth while plans and sold them to old man Higgins." "Higgit;1s ?" inquired Gloria mildly, re fusing to allow herself to become infected by the other's mental irritation. "Who is he?" "Samuel R. Higgins! Owns more acreage in this part of the country than any other man I could mention And he's starting to turn part of it into subdivisions. What do you think I He has agreed to give Marsden a partnersfUp in every house he builds according to those plans What have you got to say to that?" "I? Why, nothing, Mr. Giddon ," Gloria replied sweetly. "As manager of your uncle'i Florida office, I insist upon knowing what you intend to do I" "How absurd I" said Gloria. "How per fectly absurd! I don't understand how anything that I might do would the situation in the least. The fault, If any, lies with you. Instead of going to Mr. Marsden early this morning you wait until the day is nearly over. Mr. Higgins merely got there first. That's all." Gloria hung up without waiting to hear if he had more to say on the subject. However, she lost no time in getting out a box of her stationery and starting to cover a sheet of paper with hasty writing. "Dear Uncle George : Mr. Giddon may be a wonderful business man, but personally I can't en&ure him Imagine! He had the unmitigated presoumpt1on to ask what excuse I had to offer about his own negligence. He'll probably write you all about it; so I won't go into details. "I understm1d that Mr. Marsden is achieving wotlderful since you sent him down here and discharged fUm-at my request. I'll never be able to thank you enough for acting so promptly on my wire. Perhaps the whole trouble was tht:N you didn't allow him to use his in New York. Isn't it a ;ity he can't be doin'{J these wonderful things in the 11Gime of Lester and Livaudais ?" At this juncture her mother interrupted her. "Someone on the telephone--" "Again? Tell him I'm not here!" "It was an altogether different voice this time," Mrs. Allen went on. "A nice voice. He gave his name as Marsden. Shall I say you're not at home?" "Marsden?" exclaimed Gloria, getting up quickly. ''I'll answer it. Always at home to him, Mother dearest." Interviewing Celebrities in Suniland (Continued from page 68) the matinee idol type. He seems just a thoughtful, well bred young man,-the sort you'd like to take home to dinner and introduce your mother to. With him was his piquant little wife, Mary Hay. It's history now that this young couple h as agreed to a separation. It is said that Mary desired a separate career, while her husband was of the opinion that one career in the family was enough, and wanted her to forget that she was one of the most popular young dancers afloat. Time will tell, and fans of the cinema world who watched the romance from the time it started during the filming of "Way Down East" are hoping that a reconcilia tion will be effected. This young couple have a baby Mary Hay Barthelmess, Jr., and both declared that she was unusually bright for her age. Another proud parent who is also a ce lebrity with a capital C, and one who calls Florida her home is Nina Wilcox Putnam, internationally known as the writer of humorous short stories and articles-the sort that serve to knit up the ravelled sleeve of care or cause it to be discarded altogether. Mrs. Putnam has purchased an orange g rove of her own in Delray and is by way of becoming one of the best citizens of that pretty and prosperous town. She at tends club meetings, pays taxes, and sends her son, John Francis, to school in Del ray. Moreover, it is in Delray that she derives inspiration for some of her best s tories. Nina Wilcox Putnam believes in the economic independence of women, but she can't understand why any woman with a good home and a pleasant family w ould have any yearnings for the busi ness world. "I work because I have to," she said I am a fairly successful writer, but I would rather stay at home and take life easily. I like to sew and to fool around the kitchen, but I can't afford to take up time that way. I keep regular busi ness hours, and go to my study every morning at 8 o'clock and stay there until noon. Sometimes I feel as though I hadn't a grain of sense, but I go to my desk just the same, and before I know it, I have scrawled all over yellow scratch paper." Mrs. Putnam does not use a type writer. She says that the clicking sound and mechanism would worry her. Neither does she dictate. She writes her stories in long hand, and when she is through she says that it looks just like a hen had dipped its foot in ink and meandered across the page. "My sten_ographer reduces this chaos to orderly typing, triple spaced. Thea 1 go over it and correct it, and write on the margin and interline and generally spoil the effect of it, and it has to all be done over. After several operations Qf this sort it is ready for the publisher "Vvhere do I get my ideas ?-oh, I just listen to all of the gags my friends pull and _then I go and write them down real quick before I forget them. "I never t
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harbors a few idea s of his own about raising children. "I hate the idea of turning out rub ber stamp kids," he says. "God knows the world is in need of originality, and we should do all we can to encourage it in our childre n. Now take this idea of supervised play. No play ground in the world with its supervisor can ever take the place of a back yard where a child can play encumbered; where he can us e his own imagination. A play ground, however excellent is but a sorry sub stitute for the back yard. Of course if a child is so unfortunate as not to h a ve back yards, that's a different story, but every child is entitled to one. "Selective reading for children also i s more or less bunk," he continued. "It is safe, I think, to let a child read almost anything that will appeal to him, for children are essentially clean minded You can trust a boy to like stories of adventure and daring. "Parents should encourage their chil dren to read. It affords them a we!! spring of p .leasure for later years, to say nothing of helping to lay a cultural foundation Mr. Roche said that his favorite author was Mark Twain. "I read Tom Sawyer once every year," he said. "Mark Twain is the only writer yet who has portrayed boys as boys. Most authors their boys act and talk like they were forty years old." Mr. Roche is prep'lring another story with a Palm Beach background but de clared that it will not be a mystery story Florida also will be the setting of a forthcoming novel by Maryse Ruthledge Hale, author of The Sad Adventurers and other stories w idely published The Sali Adventurers recently ran through the Saturday Evening Post as an unplotted series. "My novel will be a love story," she s aid, "but not just an ordinary, 'and they lived happily ever afterward' sort." The author and her husband, Gardiner Hale, well known mural decorator spent several months in Palm Beach. This couple maintain a home in New York, a villa in Florence, and say that a hom e in Florida will c o mplete their happi-ness .. Mrs. Hale, though her stories are writ ten rather in a minor key is a joyous and attractive person who has no quarrel with -the younger generation. She likes the modern dances and proves it by indulging in them. She does her own typewriting -on a portable typewriter which has accompanied her all over the world, and has become attuned tc i,cr moods. Frank Daniels a com e dian wh o d elighteg theatre goers of a generation ago, is now a citizen of Florida He .said recently that he would rather be a hibiscus in Florida than a millionaire m New York. Florida, with its salubrious climate attracts celebrities by the score, and it will be recalled that one of the first persons of note who came to south Florida and recognize<.! tts possibilitie s was the late Joseph Jefferson. The Kettler theatre in West Palm Beach i s dedicated to him, as it was founded b y Carl Kettler, whose father was asso ciated with the great delin eator of Rip Van Winkle. It is any wonder that famous fol k flock to Florida a nd that c e lebritie s s igh for Sunil and? CONTINUOUS COMFORT WITHOUT THOUGHT OR E.FFORT Anticipate An Occasio nal Chilly, Damp Day By Installing Automatic and Economical Oil Heat In A WEIR Steel Furnaee On some day not too far away, the thermometer will drop a little-not very far, because the wind is coming in off the water it will have a dampness that is decidedly uncomfortable On such occasions, almost before you realize that you are feeling chilly, a device in your home will "read your thoughts" and with no slight effort on your part, a current of clean warm air will be moving thru your rooms. It will be coming from your WEIR ALL STEEL FURNACE This furnace is the ONE PROVEN warm-air furnace for use in connection with oil heaters. Because of its joints which prevent, forever, any leakage of gas or soot into your rooms; and because of its all-steel construction. which is quickly responsive to the flame, this warm-air furnace is your one logical selection. The economy of warm-air heat is an other factor where the heat is required only on rare occasions. Fulllnforma tion Will Be Gladly Gwen Skinner Machinery Co. Dunedin, Florida The Weir Is Made in Peoria, Illinois by the Meyer Furnace .Co. Did you get your copy of the Suniland Song 35 cents per copy, postpaid Send all orders to SUNILAND MAGAZINE P. 0. 2711 TAMPA, FLA. 171

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172 FLORIDA SAYS: ''Mr. Investor, YOU take the big end of the profit.'' That is the reason such vast wealth is being poured into Florida today. Real estate activity in this state has brought about a reversion to first principles among investors throughout the country. In greater and greater numbers, as the months come and go, investors are putting their wealth in real estate-the basis of all wealth-rather than in stocks and bonds. Other classes of investments are suffering in conse quence, a striking proof of the widespread influence of the "Florida movement." Florida led the way, and still offers the best opportunities. Let us serve you through our general brokerage office. L. W. LEE Real Estate and Investments 504 FRANKLIN ST. PHONES ZZ96 and ZS'76 TAMPA, FLORIDA

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Why We Pay Eight Per Cent .Interest in Florida BY w. H. ]AY President Satdhem Bond and Mortgag e Company As this is written, the eyes of the whole countrY are turned toward Florida. The state is occupying the very center of the stage and so many questions are being asked about its resources and especially about its investment possibil ities, that a few pertinent facts set forth here may be appret;iated, coming as they do from one who has been on the ground for twelve years. First, let us say that Florida is the second largest state east of the Mississippi and has a longer coast line than any other state. The mainland is the farthest south in the United States, which gives it a wonderful climate whose evenness is assured by the Gulf Stream and the prevailing trade winds from the east. The sub-tropical climate of the southern part of the state allows it to produce fruits, flowers, trees and vege tables not common to any other section. Here is the natural home of the avocado, mango, grapefruit, orange, lime pineapple, guava, etc., and all vegetables grow to perfection. The agricultural possibilities of Florida are almost unlimited. While there are over 35,000,000 acres of land in the state, the acreage under actual cultivations is only about 8 per cent. Since the farm products total almost $100,000,000 you can multiply this by twelve to obtain the capacity yield for the entire state. The average yield per acre is $109.76, which is the highest in the United States. The Everglades contain millions of acres of the most productive soil in the world and in the future will produce a_ great d,eal of the sugar used by the natwn. The most remarkable feature of the whole thing is that the crops of farm produce and vegetables are raised and marketed in the season of the year when the rest of the nation is busy stoking the coal furnace. The question most often asked a mortgage house is why the pays 8 per cent. while the rate all over the north is so much lower. To this of course we answer that the rate depends entirely on the demand for outside capital made by the State of Florida in the last ten years, this demand being for money with which to build more homes, apa,rtment houses and hotels. The tremendous demand for more homes is caused primarily by the fact that Florida ten or fifteen years ago was little known and most people in the north imagined that white folks could not live here in the Summer. Now after a few years of systematic advertising by Chambers of Commerce in the state and some of the larger land development companies, it is common knowledge everywhere that Florida has one of the finest climates in the world and it is fast taking its place as a 'Summer resort section as well as a Winter resort playground. More new residents have come into the state this Summer than in any previous twelve months and in certain cities like Miami, the problem of building new homes and apartments fast enough to care for this rapid growth in population is indeed a serious one. We cannot afford to advertise to the world the wonderful advantages of Florida and then have to make excuses when people come here to live and are unable to find homes to buy. We simp l y have to build more homes and we have to ha ve the capital from the north in rapidly increasing amounts. For this capital we are willing to pay 8 .'per cent. interest and in fact have been paying that rate for many years. The State of Florida recently amended its constitution so that it would be im possible for any session of the legislature to impose an income or inheritance tax on its citizens. As these taxes have proved a burden in many other states-, and in some have amounted almost to confiscation, their exemption by the State of Florida has been far sighted and has already resulted in numbers of wealthy people coming here to live. In order that you may realize the remarkable growth that has taken place in many Florida cities, we give some facts and figures that are available, showing the growth of just one city, th-at of Miami, as data for other cities are not before us. The bank deposits of Miami in 1920 were $17,300,000; August 31st, 1925 they were $207,000,000. Bank clearances for the first seven months of 1924 were $115,003,821, while the figures for the same period of 1925 were $486,701,364. Building permits for the first six months of 1924 were $6,913,424, while for the same period of 1925 they were $21,878,-675, not counting Miami Beach which shows for this period $5,648,124. This remarkable ratio of increase also holds true in school enrollment, postal receipts and assessed valuation. Last year Congress appropriated $1,605,000 for the improvement of the Miami harbor but before this work is finished greater port facilities will be urgently needed to care for the ever increasing maritime trade. I ust recently eighteen vessels were tied up at one time at Miami docks. It is not uncommon sight to see ships from many foreign ports unloading cargoes in Miami harbor. The Seaboard Air Line which is extending its lines into Miami and is spending $25,000,000 for this and other improvements in Florida is planning to put on a train running from New York City to Miami in 36 hours. S. Davies Warfield, the president of this road, says that Miami will have a population of one million in seven or -eight years and Mr. Warfield may be considered an authority on such subjects. The following facts will help us to look just a little way into the future. Plans have been completed for a 27-story court house and city hall to be built at once, which will be the highest building in the entire South. Miami has a church building program of $10,000,000 which includes two skyscraper churches, one of twenty-two stories. Plans have been drawn for a million dollar coliseum which will seat 85,000. Coral Gables, which adjoins Miami on the west, and which is often called the finest suburb in America, has an improvement program under way of $100,000,000, covering twelve square miles of territory. Another question we are continually asked is this, "How long is the present activity in real estate and real estate bonds going to last?" Our answer is invariably the same, "As long as 65 per cent. of the American people can come to Florida in 48 hours and escape the rigors of the northern Winter." West Florida Now Coming Rapidly Into the Limelight A LL w.-,r FLORIDA h&a united In a natl-1 publlelt1 oompa!Jn to toll tho wondor-otofl' al thh riehut and m01t acrtcultural realoo ot the atate, ltl!l htcb elevation, perrect dratnqe, rteb aotl, bumper eroDI, r:;ertect ell mate, pure water, beautltul Bceneo-hundreds of sprlncfed lakes, eloae to tbt Gult-ln abort at Mr. Kum. Protldont of tho filor.o Syatem, aaya: ''Ttie moat perrect set-up In the United Stfttea... These are some of the fRets that hue broqht Arthur Brhbano. Will Haya, Mayor Hylan or No" Yorlr:, Geo 1'. Baker and hoata of othf'n to Weal Florida. E NDbRSED ey GoY. Marlin, this creal united moYement for all West Florida, ia aupported bJ twenty-two Cha-mbera of Commerce. Buline11 AI aoclationa and Cit:r and County oreanizatlons: Pen11oola (the m"tropolh). Milton, CrestYiew, Valparateo, De Funiak Sprinea. Bonifay, Chipley Cottondale, Marianna, Quincy, Huana, Graceville, Vernon, Blountstown, Apa lachicola, St. Joe, Carrabelle and Tallahaasee-tht CapItal of tho alate. W EST B'LORIDA h twent:r houn closer to the great markets or the North and Baat; thta rt cion has the lowest freight rates and shortest hauls, and splendid R. R. faelllllea. Hero Ia tho Sal suma Orange belt.-West Florida com ranks wltb tht hlahest in production and Quality (cool nights eQuable, dependable raJn tall) Peaches plums, melons: tht premier huckleberry region ot America; cotton, the home or Florida Wrapper Tobaeco and brlght-leat to bacco; ideal dairying and poultry region: peanuts. au11r cane, potatoes. forage crops. Vut acreage attll unde veloped PENSACOLA, "the health resort of Florida.," on tho areat Scenic Highway and the Gulf or Medeo; tbt residential and commercial metropolls of Weal Florida. Finest beaches in the state. A u well as a winter reaort, five times u many visltora in July as in January. Purest water in the world. Finest natural harbor on the Gult. Industrial. commercial. financial and transporta.tlon metropolis of West Florida. Lowest tax rate ot the 9 8 cities of its class Twenty two parks and playgrounds. Greatest naval avt,tton station In the world-U. B. Gov't Headauarten J!llltlro U. S. S>uthern Coast Artillery. First historic settle ment on American Continent Well aoverned; eve[J' modern municipal improvement; unsurpassed r e sidential advantages; 350 sQuare mtles or land-locked \Vaters tributary: exce11ent achoola: aU church denominations; a city be&utltul in tho midst or romance and superbly pic turesQue. The areat Western gateway of Florida. Tallahassee is considered the Quaintest and moat beautiful state Capital in the United States. The seat or hllbtr education ot the state. A clear.. who1esome, livable lovable city with a rich agricultural rea:ion round about. Indeed each and every city and center above mentioned :x>ssessea advantagea and features or Its own. One atrona feature ot the West Florida. monment b the n.,. book deserlblna all Florida-comparative faota and fleurea--dependable data--covering agriculture, ln dustrl&l and comn.ercial opportunities and resort ad vanta1ea. IF YOU ARE COMING TO FLORIDA DON'T FAIL TO SEND AT ONCE FOR YOUR FREE COPY "PRACTICAL HAND BOOK "of FLORIDA"-Free EDITED BY ZO CHAMBERS OF COMMERCE AND BUSINESS ASS'NS PUBLICITY COMMITTEE CHAMBER OF COMMERCE Pensacola, Florida J. S. Morrow, Secy. Pleaae aend me prepaid your free .. Praetleal Hand Book of Florida." Name ....................... Addroos .............. .. ................. .. 173

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174 J. S. Blain nlade fortunes for investors on his Merritt Island Development N ow he offers 10,000 ACRES IN BAY COUNTY ON BEAUTIFUL ST. ANDREW'S BAY $ AT per acre IN UNITS OF 40 ACRES OR MORE Only 20% Down! No More to Pay for 6 Months Balance Payable 10% Semi-Annually-Interest at 6% The Most Liberal Sales Plan Ever Offered ____, .......,_ ----213 N .E.FIRST AVENUE .711otrittl14 r PBONE.:5301

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The Times-Union, of Jacksonville, Said:"St. Andrew's Bay District Is Called 'The Agricultural Pot of Gold' Because of Prolific Crops-St. Andrew's Bay Is Destined to Be the Greatest Port in the Entire South!" This Acreage Possesses Every Requisite Needed to Return Tremendous Profits to Investors. St. Andrew's Bay has the deepest and best natural harbor s0uth of Newport News-more than 700 miles of ocean and bay frontagethis district is tapped by two rail roads, many perfect highwaysyou can ship by rail, road or water. Every kind of vegetable is now growing and making profits for the farmers in the district-it is tbe Satsuma center of Florida-the climate is Florida's most ideal-game and fish abound-a man can really live and enjoy life here. Today, at our price and terms, this section offers an investment opportunity never to be duplicated! J. S. Blain, the man who made fortunes through his foresight and pioneer development of Merritt's Island, recommends this as the outstanding buy today in Florida. Our Price Is Right-Our Terms Liberal! Buy to Your Limit Today I Wire Reservation Mail Your Check Brokers Co-operate 213 N.E. FIRST AVENUE PHONE: 5301 175

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176 WANTEDFlorida Acreage GROUND Floor propositions for North ... ern Investors. Submit off erin:g that can be DELIVERED. Properties you own or Control by Exclusive Listings direct from owners. A void delays by furnishing Com ... plete Information in first letter. Give Name of County, Section, Township, Range, Price, Terms, Commission, and Lowest Cash Binder, allowing 30 days for closing. SEND Map6 and Plats. Su,bdivisions, Town .... sites, Lots, Business Blocks, Apartments, Hotels. Northern Properties to for Florida Real Estate. Local Representatives Wanted. Make our office your Miami head ... quarters. Acreage specialists since 1905 Highest references. We own control of' two banks. SEND US YOUR LISTINGSWE CO-OPERATEWE ADVERTISE The Florida Land Market 212 Korth Miami Avenue, 2nd Floor, Suite 101 MIAMI, FLORIDA

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Suniland Editorials (Continued from page 88) THE NEXT BOOM IN FLORIDA. Speaking of booms F loridians should worry if the so-called real estate boom s lows up in a year or two, for after that we'll have a building boom during which billi ons of dollars' worth of buildings of all kinds will be constructed, a nd following this w ill come an indu s trial boom, and so on ad infinitum. We obtained part of this idea from the Bridgeport (Conn.) Star in an item entitled "Next Boo m in Florida," which follows : "The Florida land boom is not unique in the history of the country except in the s cale of operations and in the wealth of some of those who participate. "With a minimum of building and actual e mployment of the land for income pro duction, there has been a vast amount of trading, the same piece of land passing from one holder to another at constantly increasing price. "A proc ess of this kind has to end. When it does end purchas e r s find themselves with high priced land on their hands. "To take a profit from their purchas .es these own e r s mu s t u se what they own; farming it when it i s farm land; build ing, when its natural use is business or residen tial. "No doubt the activities of William J. Shaughnessy of the Eastern Engineering Company are founded upon this simple and inevitable course of events in Florida, when he opens there a branch office of the Eastern Engineering Company, of which he is presid e nt. "Mr. Shaughnessy brings to Florida a typical New England message, that New England is the home of work and thrift, or wealth produced by labor on land and mate rial. Backed by the money of a Bridgeport syndicate, Mr. Shaughnessy's company will prove that its mission of thrift is in good faith, by erecting a high class, forty -eight family apartment hou se "The titne cannot be far distant when Florida land owners holding land at the top of the market, will begin to improve to take an income from what has been acquired. "There will be a n ew boom in Florida. "It will be a building boom. "In this boom the wheat will be separated from the chaff. What i s substan tial and worthy from what is unsub s tantial like chips in draw poker, whi c h have no value when the game is closed." S TICKS AND STONES. If every knock is a boost then F l orida i s get ting more than its share of boosting at the present time. We have o n our desk at the m oment of writing literally thou s ands of clippings, every one of which contains a jealous jab at F lorida. We would like to write about fifty pages of co m eback at the writers of this vast amoun t of envio u s invective, but what' s the use? We are too busy in Florida helping to build our own State construc tively to care a great deal what thos e who d on't want us to be prosperous hav e to say. One clipping we noticed with the h ead ing "Florida Refugees Returning," tell ing of people returning to Ohio broke. These so-called "refugees" would prob ably be refugees anywhere. The people who haven't made a success in Florida are those who don't make a success anywhere. Florida can give you health and oppor tunity, but we cannot offe r you experi ence or skill or brains. If you have been a failure elsewhere the chances are you will be a failur e in Florida. Florida has become successful through the enterprise and ability of its own people, and if you are looking for an opportunity to get rich overnight for nothing or without work ing, yo\.. had better stay where you came from, ard it's a cinch you cannot do these things there. To the people who are knockin& Florida we would say first, last and all the time-Be Reasonable Russell Kay in a recent issue of the Flonda Grower took a fling at some of those wt. o object to Florida's success und e r the hea
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6b1PlliECCIE of lEllCG And the Next Day He Returned to Florida A Florida darkey, seeking his fortune in the North hist winter, was told by his employer to put the collar on the horst' and hitch him up. By mistake the black boy got into the wrong stall and the mor:t ing being dark he struggled in vain to &'et the collar over the cow's horns. Dis couraged, he returned to the kitchen where the farmer was finishing his breakfast: "Did you hitch up the horse, George?" "No, Sir, Captain," answered the negro, warming his hands to the fire : "I kaint get the collar onto him That yar mule's ears am froze Attaboy Col.ot1el that it was not within the province of the Legislature to change the sex. Prezackly A dusky messenger who delivered drugs to a Tampa doctor, requested permission to bring his wife to the office for examina tion. Wishing to show his folks how solid he was with the profession he strutted about the inner office and stopped before the blood pr ess ure apparatus : "Mr. Doctor, KID STUFF At the Interstate Agricultural meet, our Fair State was represented by Col. A. Bone FelJon of Stingaree. When called upon to speak on the Citrus Industry he said in part: MV MA MADE THIS PIE AN IT' S THE BEST PIE THE "If all the grape fruit in Florida was o n e grapefruit, it would take a million tons of T. N. T. to blow the skin off it, its seeds would pave a highway from Jacksonville to Pen sacola ; the p u 1 p would supply Great Britain with marma lade for half a century and its squirt ing juices w o u I d blind the man in the moon." WO "-LD You GUVS JUST WISH YOU HAD/ SO M f' From the "Locals" of the Ocala Banner John Citizet:t is taking a well earned rest at his home at 1100 Beach Drive after a few weeks vacation with h i s wife and daughters at Marblehead, Mass. Stick To' Em Colonel The recent purchaser of Ram Island in Boca Ceiga Bay went before the legis lature at Tallahassee to have the name of his development changed to Lazy Lady Gardens. Col. A. Bone Fellon, the genial representative from Stingaree, protested, saying that while he had no objections to changing the name of an Island he felt 178 Sir. Ken I ask a question," and without waiting for a reply, said, "What's dat dere apparition?" "That" said the physician easily: "is a Sphygmomanometer of the Baumanometer type with a stethescope attachment." The black boy gasped a few times while a look of bewilderment overspread his dusky features. Catching his wife's pity ing glance, he pulled himself together to show that he might be down but not out and replied bravely: "Dat's jes what I tought it was." Along Miami Shore The boy stood on the burning deck And yelled with all his might : "Now, father you go up to bed, There'll be no game tonight I" Puppy Love Unlucky Ocala Motorist (having killed the lady's puppy)-"Madam, I will re place the animal." Indignant -"Sir, you yourself." Owner flatter Up In Palatka Sam-Lucy, I've bought two tickets for "The Old Soak." Sarah-Oh, Sam, that's too bad, papa isn't feeling well to night. Page Respe
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Do You Know That 60% of the entire population of Florida is within 100 miles of Tampa? Tampa bids fair to double its 1924 population within the next six months? Tampa is the logical distributing point of the entire State of Florida? Which Means That Tampa's business section must incre ase to three and pos sibly four times its present size to keep pace with this phenomenal expansion! Thousands of city and suburban homes must be built to house these new citiz ens! of acres of farm land must be developed to take care of this Which All Means That Our FARM CITY and SUBUR BAN LOTS and COMMERCIAL SITES holrl profits to those who will invest NOW! Don't Wait! Write Us at Once We Buy and Sell We Will Act as Your Agent and Give You Honest Advice. Convenient T erms. BRAY & RANSOM Brokers to the Investor TAMP A Wi .nton Bldg. 179 /

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bblPHlEClE of IEllCGIHil99 Fun from the Press At least Florida never will have to worry about the North Pole as a rival for the winter tourist trade. -Muncie, Ind., Press. * A Florida swimming instructor charges a dollar per lesson for teaching ladies to swim. Here in Cuero, however, and at the severa l swi m ming p l aces near here, attractive ladies can get all the swimming instruction they wish, without cost. -Cuero, Texas, Record. * A Wellsville man, according to t h e Globe, traded a saxophone for a piece of Florida real estate a few years ago. Recently he was of fered $1,000 for the Florida ground. -Pratt, K an., Tribttne. * What about Floridei s luxurious de cadence ? Florida has a population of 1,090,754, of which 2,650,000 are real e s t a t e salesmen. There are so many prosperous land deal ers they have to trade among them selves. They'll swap anything from horses in midstream to lots in midocean. -Mini11g Gazette, Houghton and Callt met, Mich. * The discovery of millions of dead fish off the coast of Florida gives the Long Key liar the opportunity he was waiting for to ex plain how m a n y small ones he threw back. -Washi11gtm1 Post * It's getting so somebody files an evolution plea every day, except in Florida, where they seem to be too busy growing a good crop of winter real estate -Warren (0.) T ribune. * In one Florida town, real estate activity has reached the point where two armed forces are d i sputing possession of town lots. If that sort of thing keeps up, Florida will soon be "no man's land." -Ft. Wayne, Ind. News amd Smtinel. * Recipe fo r Sttecess If Yott Are Going To Flo1ida Find out where the money is and get there as quickly as you can, and when you get there get all you can there and then get out of there with all you cou l d get 180 out of those that are there before those that are there can get out of you all that you got there.-Life. * We'd hate to be a Florida real estate boome r and go into an Indianapolis bank since they have been stocked with heavy artillery .-Greettsburg, Ind. Times. * Those g etting rich in Florida., how-ever, ar e not those who failed at home. -Elkhart, Ind., 'Truth. * Shades of D e Soto In one Florida town real estate activity has reached the point where two armed forces are disputing possession of town lots. If the upkeep of armies is added to the cost of building sites the market i s lik ely to suffer it is feared. -Kansas City (Mo.) Sta r. * Am e rican soldiers of fortune are engaged in dropping bombs from air ships in the camps of the Riffians in French Morocco and the next thing you know the tribesm e n of "Darkest Africa" will be joining with the Riffs and the Japs to invade California. The Climate of California is liable to be calling for pro tection, the assault being made by Flor ida being about all the Golden State can Ind., R e publican. Just now, when as the mercury rises the Florida appeal exemplifies inverse pta portion, we are told one can escape the inheritance tax by being buried down there. There are times when the ad writer becomes a whiz of a humorist. -Syractue, N. Y., Herald * America s best civi l war since the last one is due next winter when California and Florida l eap at each other's throats. Faint murmurings have already rumbled f r o m these tw o f a m o u s subdi VISions. But you ain't heard nothing yet. The battlecry will boil over when real estate time comes around. Real estat ers in Los Angeles and Miami are greas ing their vocal cords even now. They will attack the wandering yokels when they drift West and South. When the sub-division gets all primed with options, this is sure to be the year of the big wind. -New Orleans, La. States. * Down in Florida they claim to have found the bones of a mammoth t h a t must have stood 12 feet high and 24 feet long in life. Florida is in a state of mind that magnifies e v e r :y -thing just now, and the mammoth doubt less will shrink a few feet when its bones are assembled. Geologists are agreed that no mastodon, mammoth or other prehistoric elephant was larger than the big African elephants of today. Some ani m als, birds and reptiles of the past were far larger than th e ir successor s o f today, but that doesn t hold good of the elephant tribes. -Jack son Mich. Citizen-Patriot. [No doubt it's a bullephant we have in Florida instead of an elephant.Editor, SuNILAND.] * There was an o ld woman Who lived in a shoe, Had so many children She didn't know what to do She sent 'em to Florida To rid her of c ares ; They stayed there a week, And return e d millionaires. -Montgome ry, Ala. Advertiser.

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Between Palma Sola Bay and the Manatee River Highly improved, including haro surfaced streets, concrete walks, electric lights, telephone and water. Restricted and beautified. H o m e s built-furnished a n d financed. Write for prices, terms and other information. Present prices 25% under other nearby subdivisions. (. ;; unn R_ealtg Co. M. DUNN or M. ARTI-\UR DUNN Owne;'S c Developet:.r I 18.1

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A New Book That Every Realtor Needs! Whether you are a buyer or a seller an owner, a broker or a sales man of real estate, this new book will prove a treasure chest of priceless information. It posts y ou on the important pot'nts in real estate law, on the legality of all forms and protects you against the many p-itfalls which await the careless or unwary. E VEN the most experienced and astute of realty operators will find the answers to scores of perplexing questions in this val1:1able new book by Doubleday Page & Co. Here in one volume, twenty-five separate and distinct phases of the real estate profession are covered by some of the most highly regarded professional men in America. Such men as Cyril H Burdette, VicePresident of the N. Y. Title & Mortgage Co.; M. Morganthau, Jr., President of M. Morganthau, Jr., Co.; P. P. Edson, Manager of French & French ; J. C. Cushman, President of Cushman Wakefield ; Inc.; Rolland Elliman, Vice-President of Douglas L : Elliman & Co., have contributed to this important work out of their many years' experience in buying, selling, operating and managing every type of realty from the virgin soil itself to building projects of great magnitude. These men show you how to determine values, how to buy safely, how to interpret real estate law, how to protect yourself and others against the many errors in judgment and in the actual making of contracts, deeds and other important documents. Altogether the Real Estate Manual is one of the most useful books issued in years for those persons who are interested in this subject. The first hundred copies for Florida distribution have just been received at our Tampa office. We can promise you that they won't last long. If you want a copy for yourself or your office we suggest your writing us today, enclosing your check or money order. $2.50 per Postage Paid PENINSULAR PUBLISHING COMPANY Warner Building, Tampa, Florida ------------------TEAR HERE------------------182 PENINSULAR PUBLISHING CO., Warner Building, Tampa, Florida. Enclosed find our check for $ . . . . Send ........ copies of the Real Estate Manual to Name .................................................................................. ....... ... Firm ............................................. ............. .................................. Address ...... . ................. ....... . . . .................................................. Town ............... ..................................... ..................................... \-

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Polk County Lake Front Acreage 2416 acres facin g four miles on Lake Kissimmee and Lake Rosalie. T w e I v e miles from Lake Wales. This is one of the best available lake front acreage tracts in South Florida, and is close to the exclusive Mountain Lake and Babson Park Developments. An E x ceptional Buy $80 per Acre Price s u b j e c t to change w i t h o u t notice, and subject to prior sale. JONES-BLANK REALTY CO. Realtors 202 MADISON STREET TAMP A FLORIDA At St. Petersburg A motorman starting to descend the long flight of stairs at the Phiel building, his balance on the top stt:p and was shd ing gently down when he overtook a fair woman and took her along with him. When they reached the l>ottom the lady was so startled that she made no attempt to arise. Then with a politeness, characteristic of the Munici p al Railway employees, the motorman said gently : "You'll have to get off here, Madam. This is as far as I go." The Limit He: "Darling, do yo"u think you could live on twenty-five dollars a week?" She: "Yes-but no longer." -Florida TimesUnion The Worry "What is your chief worry?" "Mo ney." "I didn't know you had any." "I haven't." -Florida Times-Union. Not in o Suniland "So you don't believe Santa Claus drives his reindeers over the snow ?" "No, sir." "You're from Missouri, eh ?" "No, sir; Florida." -Yale Record. Heard at Miami Beach Fond Mother: Connie, I do wish you wouldn't wear that one-piece bathing suit. Connie: But, mother, one must wear something. Not Much It Isn't Mrs. Nag-"! am going to Palm Beach this winter. It's a perfect Garden of Eden Mrs. Bag-"Why, I thought it was more dressy than that." A Fish Tale "I see your husband is back from his fishing trip at Pablo Beach. Did he bring in a good string?" "No, but he came home with a long yarn." What a wonderful climate y o u have down here in Florida, the air is like wine. Careful sir, careful! This suburb is a strict l y dry community! For Less Than Half Prices on Lots of Memorial Highway and Lincoln Highway 75x150 Terms is owned or con trolled by u.s.-TAMPAFLOJtlDA 183

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For Subdivision Located 650 feet west of Tampa's city limits offer sixty acres of beau tiful, hi gh, rolling land. Absolutely no waste land in this tract. 35 feet elevation above Hillsborough River. Property four miles north and west of this has been subdivided and sold in lots. Adjoining property (river frontage) h e ld for $9,500.00 per acre. On south and west owner of property adjoining has refused $3,000.00 per acre cash We can sell this 60 acres for $2,250.00 per acre, with only one fOurth cash and balance "jn. 1, 2, 3 and 4 years at interest. Will sell for $4,000 00 per acre before Exclusz"ve Listing and Can D eNver Beckwith & Warren Co. "ESTABLISHED 1887" REALTORS 501-.6 TRIBUNE BLDG. TAMPA, FLORIDA 184 No Reputation Governor Martin was visiting the State p eni tentiary. A colored woman i nmate who was cooking in the prison kitch en desired an interview with him which he granted. She asked for a pardon. The Governor asked her: "What's the matter, Auntie-haven't you a nice home here?" "Yessir ,'' she replied, "but I wants out." "Don't they feed you well here?" "Yessir, I gets good victuals; dats not hit." "Well what makes you dissatisfied?" "It's dis way, Guvner: I's got jus' dis o ne 'jection to dis place, and dat's de repu tation it's got out oveh de State ." Sis Mandy, I'se jes takin up a Iii col lection fo' our bel ove d pastor. He's gonna way down in St. P etersburg an I thought at yo u 'd like fo' to give him a Iii m o men tum. At Tampa Jones had been in a nasty accident and, upon regaining consciousness found him self in the Gordon Keller Hospital, with a beautiful girl standing by his bed. "Who are you?" he asked, dazedly. "I'm a trained nurse," she rep lied. "A traine d nurse, eh !" ejaculated Jones. "Well, let's see some of your tricks." A Night Light During the recent eclipse, a Scotchman was seen running through the streets of Jacksonville in the hopes of sending a night l etter. Out Bimini Way Captain: "Zounds three hundred miles from the shore and the rudder is broken." Sweet Young Thing: "That's all right. It's underneath; no one will notice it." This From Ft. Myers "Do you l qve me?" "MadJy." "Would you die for me?" " Mine i s an undying love." A Good Crop of Fruit, Fine Ill Quality and Texture, Will be Your Satisfaction of Using ORANGE BELT BRANDS Quality Fertilizer for Quality Fruit

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do you guess ? or do you knoW I CVo you know the condition of crops throughout the country right now! Are you familiar with shipping facilities and the forecast for next month? Are you abreast of the newest mer chandising and ad'l'ertising ideas? CVo you know what you can sa'l'e by pre-cooling ? CVo you know which markets offer the best outlet for your produce? (9VE R 40,000 business-men farmers are now reading the Packing House News because it is the only publication in the world which supplies factful information on the efficient, economical and profitable operation of their business. The Packing House News has no concern with the planting or ratsmg of fruits or produce. It $tarts where growing stops! Its sole purpose is to broad .. cast all the important news of crops, harvesting, selecting, washing, polishing, packing, shipping and merchandising. It aims to give you a clear picture of the newest time-saving and labor-saving methods, to help you reduce over head expense, ship at less cost and sell to those markets which offer you the greatest opportunity for profit. If you think such vital information is worth a dollar a year to you, just fill out the coupon below and we will start sending it now. 3JiePACKING HOUSE NEWS "Starts where Growing stops'' .. .. ,___., .. ,, .. ,,,, ........... ,,,, .. ,,,, ........ ,, .. ,, .. ,, ... ,, ... ,,,,,, .. ,,, .......... ,,,,,,u....--'"'''''''"'tn---"'"'"'''' .. ._... .. ,,, ........ _, .. PENINSULAR PUBLISHING CO., WARNER BUILDING, TAMPA, FLORIDA. Here is my dollar. Please send me THE PACKING HOUSE NEWS for twelve months starting with your next issue. Name------Address -----------------------Town ___ 185

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186 600 New Listings Every Week wE have thirty-two salesmen and saleswomen each of whom is required to bring into our office daily list ings on at least five new properties. This fine tooth combing of the realtry market enables us to offer you a selected list of absolutely the best buys on the market. THERE is something for you in this great of pr:operties. You can choose one to meet your exact requirements of location and price. Every item at a price sufficiently low to be a money maker. Property for Immediate Delivery Mr. H. D. Ashford personally .directs the acceptance and listing of all properties. He knows values and insists on fixing a price favor able to buyer and seller. This big list is designed to give all comers an opportunity to get a rightful share in Florida real estate. The very day your inquiry reaches us, our representatives will place before us the very item you are looking for. Shrewd buyers are giving us an opportunity to make money for them and we are doing it. Now it's your turn for an Ashford profit. We will tell you all about it if you will call or write to one of our offices, either De Soto Hotel Lobby, phone 6246, or 3508 Florida Avenue, phone 71-826. AsHFoRD. REA.LTY CO.

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We Hope The Dr. Charged Him For This Advice "Doctor, how can I keep awake? I'm always closing my eyes." Go to Daytona and sit on the beach Overheard on the Seminole Limited Upper-"Set the alarm for two, please ." Lower-"You and who else?" Heard At Apalachicola "What kind of a noise annoys an oyster?" "Why, a noisy noise annoys an oyster, of course!" The week's award for keeping rivals at a distance goes to the Los Angeles astronomer who announces that the climate of the moon is similar to that of southern California. This Yarn Hails Frt:nn Miami Tramp: "Could you give a hungry man a scrap of meat, Lady?" Housewife: "I'm sorry but it's Lent." Tramp: "And when do you expect it back ma'am?" Oh dear, you ought to see our new minister down in Tampa. He certainly does bring home things to me that I never saw before. Huh, that's nothing my cat doe s the same thing Overheard at Rollins College Dean : Young man, you're going astray Rough: Yes, sir. But you should see the girl I'm going a-straying with I They Tell This On A Pensacola Man A widower overcome by his sensibili ties, fainted at the bier of his fourth bitter half "What shall we do with him?" asked a perplexed friend of "Oh, let 'im alone ," 8aid the village wit, "he'll soon re-wive." Neither Knew Gainesville Butterfly : I wonder how it feels to be sweet and innocent. Second Likewise : Goodness only knows. From Te'mple Terrace Sales Manager : "My stenographer works in spells." Resales Manager : "I wish mine could even spell." lie you." A Palm Beach Idyl (impulsively)-"Darling, I love She-"Good gracious Why we've only just become acquainted." He-"Yes, I know but I'm only down here for a few days." Mah Florida Mammy Mah Flqrida Mammy and Rastus and Sammy Don't live in a cabin no moreThey've all got positions and earn big com missions By selling choice lots on the shore. Mah kind-hearted Mammy owns half of Miami And old Aunt Jemima and Joe In old Tallahassee are ritzy and classy And rolling in diamonds and dough. They don't hoe pertaters; they're all real estaters And dabble in acres and plots. The white fields of cotton have all been forgotten And serve now as choice building lots. The Mandys and Minnies-the pert annines Don't harvest the cotton and cane. But sell costly pieces and property leases To suckers from Jersey and Maine. -Judge. By Our Bookkeeper I used to call Upon a maid Who wore a Number Two Her father wears a numLer ten; Ill Never call On her Again Period. Times Are Ge'tting W vrse Harry Prowse : "Say, dija know the prohibition officers raided the Tampa Pub lic Library last night?" Chuck Quinn: "Migosh, no I Why?" Harry Prowse : "They found whiskey in the dictionary." Her Mistake Old Lady to benevolent looking man in Tarpon Springs: "Pardon me, sir, are you a minister?" He: "What the h--1 did you say?" Old Lady: "Nothing." On The Miami Golf CiJ'Urse Yes boy, I was once a little shaver i ust like you. Hu'1 Then how did you ever grow up to be such a rotten player? MOUNT DORA ON BEAUTIFUL LAKE DORA offers you an equable climate, ideal civic advantages, and glo nous scenery. your opportunity to Invest where values are not inflated. Write for our Illustrated Booklet and list of exceptional offerings available at this time. THE LAKES AND HILLS REALTY CO., INC. Members Orlando and Lake County Realty Boards MOUNT DORA, FLORIDA you information on the Redlands district We specialize in acreage in the Redlands district of Dade County, Florida, between Miami and Homestead. The fertile soil of these high pine lands produces exceptional crops of tropical fruits and vegetables. Several tracts priced for imme, diate sale. Write for detail ed descriptions and prices. JACKSON & WEBB 3 N. Sec:crul Avenue Phone 3191 MIAMI FLORIDA H. M. COMP ARET Financing REORGANIZATIONS AND CONSOLIDATIONS 504 W. Jefferaon Street, Louisvi.Ue, Ky. 187

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188 Clay Deposit Wanted anywhere tn Florida Here is an opportunity for some enterpr ising section or town in Florida to obtain a profitable industry. A concern is interested in obtainit:Ig a deposit of clay such as is used for brick manufacture although it i s wanted for additional purposes. The prop erty should preferably be near tidewater. Address all information to Research and Service Division Suniland Magazine P 0. Box 2711 Tampa, Florida. This advertisement i s inserted by The Research and Service Division of Sun iland Magazine in the interest of the industrial development of Florida. Guideposts of Safety ( C ontin ued from page 8 7 ) maj o rity the appreciation has been sound. F lori da is selling what it has to offer at a profit and justl y so, because the majority of development is along sound financial lines The production and distribution should be as nearly equal as possible, in other words the increasing population of Flor ida must not be in excess of the ability of Florida to employ this population t o their own profit. Wealth cannot be in creased by swapping dollars with your next door neighbor, wealth can only be increased through productive effort. The value of a piece of property whether it be city or urban must be based upon its being put to some eco nomic use either in agriculture, as a sub division for homes, or a site for a growing city with its variou s activities The g reat bul k of any popu lation must earn as they spend. To do this the popula tion must find useful and profitable em p loyment in some of the pursuits of in dustry or agriculture. Flor ida cannot continue as an important section of thi s country unl ess this is done. Let us consider briefly if this factor is being looked to in the present amazing development. Millions have been spent in the construction of hotels, apartments and homes to provide for the Winter visitors from northern cities Millions more have been spent for the construction of roads, giving access to the beauties of the seashore and the lake country. This is sound. It i s an integral part of human nature tha' t people will seek recreation and amusement and Florida can offer these as perhaps no other section of the country and cer tainly as no other portion as close to the great centers of population. Along with this should come, and is coming, a development of the natural resources, the growing of agricultural products to take care of this population and an in crease in shipping to take this produc tion elsewhere. A business must be so capitalized as to attract investment. In other words, the opportunities for investment must be based upon income producing prop erty. A piece of land that is put to no use, has no v;:Wue, irrespective, of the price that may be paid for it. It must either be used as a site for construction or operation or its soil or mineral re sources utilized. Without these factors existing as an actuality or soundly con t e mplated, it is valueless, but permit ra tional development to continue and prices paid today will be dwarfed by the prices in the future. The purchaser or home seeker must get value received for his money and an opportunity for pro fit, and a location where he can engage in busi ness or find profitable employment. To simp l y attract capital and produce no t hing, adds nothing, and leads to chaos, but so long as needed b u si n ess is being created and homes built, then the appre ciati o n is sound irrespec tive of how rapid it may be. In less than a year a city may spring up, and if that city is comp lete in its variou s fin ancial and in dustrial activities, it can be as secure as a city of like size which may have taken fifty years to grow. The element of time is not so important as the element of p r oductive indutry. Another basic element that must be provided in a business to be a success is ampl e and reasonable credit. Credit for legitimate construction, for the ad-

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Haines City offers you more than any other city in Florida There will be more money made in Haines City real estate in the next twelve months than in any other city in Florida. Big manufacturing concerns as well as tourists are coming in every day. we control some of the best located property in the city. REAL ESTATE INVESTMENT CORP. Louis S. Horton, President Gwyn Thomas, Manager ]. R. Horton, Vice -President F C Simpson, Manager of Insurance Department HAINES CITY, FLORIDA 189

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190 The Florida Blue Book H ERE is a booklet that will give you a great deal of valuable information if you are looking for real estate investment opportunities in Florida. This will be issued occasionally and will be sent to you free of cost if you wi11 request it on your letterhead or state that you are interested in Florida real estate. The Florida Blue Bookwill contain pictures, descriptions and information regarding good buys and investment portunities for Florida acreage, business properties, homes, farm and grove lands, suburb and sub,division properties in various locations in Florida. In writing for the Florida Blue Book if you are interested in any particular town, development or section in Florida; or in a home, homesite, farm or grove, please state your preference or ask for specifiC information, otherwise the book alone will be mailed you. Write for your copy of the Florida Blue Book now. This of course puts you under no obligation. Send all requests to the address given below. Gulf--Atlantic Realty Company WARNER BUILDING TAMPA FLORIDA

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Silver-Forbes, Inc. FORT MYERS FLORIDA We asist individuals to fomt buyitl{g ana sellin g syndicates. Organize a local syndicate of ten or more men. Each subscribe $500 to $1,000, send your key man here to represent you and to investigate and option Lee County acreage and property before the Fall and Winter RUSH. Your correspondence, wires or personal calls are solicited-take advantage of our syndicate plan. Prosper with Fort Myers -the City of Palmar the Gateway to the Gulf We are owners and developers of High Class Subdivisions to Fort Myers. We will not handle pror:erty we are not willing to invest in ourselves. Silver-Forbes, Inc. Cot
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THIS is an anniversary number of SuNILAND. L\. single candle burns on our birthday cake-but it burns with a hopeful gleam, for much has been accom plished in a year and the indication is that SuNILAND will become one of the most powerful influences in _,-; ..the safe and sane upbuild.., ing of the State it represents. From a blank 'dummy, a promise and no circulation a year ago, as this issue is being prepared for the press SuNILAND has grown to become the most widely read and commented upon publication in the State of Florida. It has a paid circulation larger than the circulation of any other periodical published in the State of Flor ida and is the acknowledged leader in the magazine field of the State. SuNrLAND maintains offices in Tampa, Jacksonville and Miami in Flori da and in New Ynrl, .and Philadelphia. Through its representa tives in these various offices SuNrLAND is rendering Florida a service by giving con servative and authoritative information about the State to interested inquirers that is away beyond the pale of what is usually expected of a publication As to the value of the reading pages of SuNILAND, they speak for themselves. Constant improvement has been made in the general makeup of the magazine dur ing the year and other improvements are planned for the immediate future. Begin ning with this number of SUNILAND we .are giving to our readers and advertisers a high grade rotogravure service which we confidently believe will add much to the appearance of the publication, will be of keen interest to all our readers, and of value to our advertisers. Florida needed SuNILAND and in the days of readjustment that are bound to follow the excitement now prevailing, will continue to need it. It is the plan of the publishers to build SuNILAN D so that it will always be of value to everyone inter ested in Florida and so that it wil clearly reflect true conditions in the State and in doing this we fondly believe that SuNr LAND will continue to be "THE Maga zine of Florida." THOSE of our readers who followed the Kitty Page series whcih ended in the issue of SuNILAND would probably like to know something about Kitty's originator. Therefore, ladie> and gentlemen, allow us to introduce Mr. 0 Foerster Schully By Himself The proper way to handle a biographi cal sketch I understand, is to start with happenings that shortly followed the birth of the subject and bring the story up to date. The first part of that com mission is rather difficult; my memory is notoriously bad and doesn't remember thirty-year-old incidents. This much I do "know: I inherited my surname from iny father and came into possession of my two Christian names, Octave Foerster, at the baptismal altar. My parents had sym pathetic insight enough to call me by my second Christian name from the begin. ning. The first is retained only in the 192 form of an uncompromiSing initial which might mean anything from Oscar to Ole ander-either of which would be equally undesirable. It is hard to trace my writing phobia to its source. However, during my adol escence I produced scores of stories with rather risque tendencies which found a place in national magazines with similar tendencies. Although I was delighted to 0. Foerster Schulty. see my stuff in print and profit by it, I, nevertheless had everything published under nom de plumes which have been forgotten during the ensuing years. That is my only consolation. At this time, my receipts from writing weren't suffici ent to provide properly for the family of which I became the head at the age of twe nty. Therefore, like Peter B. Kyne-althoug h I hadn't heard of Mr. K y ne and didn't know I was imitating him -I worked in the general office of a rail road company. Subsequently, other busi nes ses engaged my attention-exporting, steamships, advertising and publicity. Meanwhile, however, I managed to con continue contributing to the magazines. Shortly after I attaine,d my majority I be came fascinated with the grand panorama of business. Gradually my writing as sumed new angles. Editors not only ac cepted my business articles, but asked for more. As I did not confine myself to any ooe field of business, but divided my attention among many, the experience and knowledge that I thus gained was both varied and ex pensive. But don't think, for one moment, that this kind of work is entirely a bed of roses : A business writer usually finds it beneficial and even necessary to make a close study of kindred phases of business, such as management, produc tion sales, advertising, turn-over, ac counting and others that arise from time to time. Of them all, advertis ing was the dearest to my heartpossibly because of my own practice in that field. From the business article it was an easy step to the feature story. Uninteresting? Not a bit of it I Aside from the study and investigation there are many fascinating sides to the work. For one thing, it brings one in contact with "big" people who al ways have an absorbing message to deliver -if one has but the ability, patience and tenacity to dig it out. I've lost track of the number of interviews I have made with "big names," but they run well into the hundreds. Moreover, the places I've visited through this work is a valuable compensation in itself. There are not many states in the Union with which I am not fairly acquaint ed. True, my peregrinations into foreign climes have been confined to Central America, but, shucks, at thirty I'm almost a waddling youngster with a big world be fore me. Although the analytical article occupies most of my time, I've been feeling the pull of fiction lately. Many times, during the past year, I've stolen away from art icle writing to turn out a yarn that refused to be downed in any other way. But it was not until I encountered Kitty Page that I assumed the skirts of the speaker sex and began "panning'' fellow males. As far as Kitty is concerned, I've known her for years-hundreds of her. Frankly, I knew her so well that when it was time to transport her into the stories she was there, ready to climb to the written page I'll admit it is just as unfair and unrea sonable to place telephone under one category as it is to do the same with any other class of workers. The deport ment of many switchboard girls is beyond reproach. But Kitty is sufficiently repre sentative of many operators to make her c haracterization true. Nevertheless, Kitty doesn't r eq uire any apologies. Taken all in all, just as she stands, I'd consider it privilege to know ner personally. And that's that. * Note: Mr. Schully has commenCI!d a new -series in this issue-see page 65. * ON Pages 160-161 of this will be found an initial announc e ment of our Camera Contest. We hope by this means to ol>tai:n 'a wealth of Florida photos in our roto-gravure pages. We will be grateful to all our Florida readers if they will enter the and tell their friends about it.

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JJ omc Office: LAKELAND . SEBRING> STARTLES I O'lorida. C> () H. T Bodwell ('UPPOSE you had invested ten J years ago at Miami, Orlando, St. Petersburg, or Daytonawhat splendid profits would have been yours. A more certain opportunity awai ts you at SANFORD Florida_'s Next Great Cit)'. This city's solidity progress offers opportunities to buy for hundreds of dollars property which will soon be selling for double and triple present The Bodwell Realty Co. Owne1s of Developments of Merit SANFORD, FLORIDA Bra11ches: Providence, R. I. President and Treasurer New Haven, New Britain and Hartford, Conn. OVER T \iVENTY YEARS OF REALTY SERVTCE

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, SUPREME-AIR, LAND AND WATER Packard motors drove the giant Navy dirigi. ble Shenandoah on its record-breaking flight of 8100 miles. Packard motors enabled the sea-plane PN-9 to nearly double the previous world's record for non-stop sea-plane flight by traveling 2230 miles in 28 hours, 35 minutes, 27 sec onds-with a starting load of nearly ten tons. A standard Packard marine motor drove Rainbow III 1064 miles in 24 hours, a distance greater by 2 7 6 miles than any boat of any kind or size ever covered in one day. Packard's quarter century of experience in the design and manufacture of motors is available to all in the Packard Six and the Packard Eight. Ask The Man Who Owns One_ CARY-CRANE MOTORS, INC., TAMPA, FLORIDA -3 3 0 96 '


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