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A magazine of Florida
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Suniland [Magazine]

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i!IST CRict/' "CQCIETY THE MAGAZINE . November OF 10 Cents


HAINES CITY 13uilt onActualities HOW many houses make a foot. Why? Because people are city? A town? A village? coming, coming, coming all the Nobody seems to know, but time. Busine;s IS expanding fac Haines City was started with two toriesareopening up, schools and houses and a mountain of faith. churches being built, banks en That was 41 years ago. larging their premises and new The numerouo houses now ac stores being opened. The Mayor commodate 6000 people estimates that :35.000, 000 will be and the mountain of faith grows spent on busine:

$10,000,000 TO LOAN To Our Property Owners For Buildi,ng Purposes E AR.E so sure and confident of Florida's future and of the future of Davis Islands that we make the unusual offer to our property owners of lending them $1 0,000,000-immediately available-for building purposes. This is in addition to the $7,000,000 contract which we awarded during the past week to the Company, Inc., of New York and Chicago, for further building and development work on Davis Islands. Although our property is completely sold out and in the hands of the people, we make this offer seeking to help build a greater Tampa; to assure greater profits and early returns for our property owners; to evidence our continued faith in Davis Islands, and to invest our money in the same community in which our profits have been earned. We cordially invite applications for loans from all of our property owners who desire to construct homes, apartment houses, hotels or business buildings on Davis Islands. Our loan policy will be liberal and this new department is prepared to furnish every facility and assistance to prospective builders We also announce the acquisition of another island project to be developed by this company in St. Augustine which will be presented to the public shortly. This new $50.000,000 development consists of five islands comprising 1500 acres and will be known as D. P. DAVIS PROPERTIES TAMPA FLORIDA 1


2 AHOY! Fish May Be Fussy-about the kind of bait you try to catch them with-but they don't care a wiggle what kind of boat you are in when you try ta do it! That part of your fishing trip they leave entirely to your own judgment -for the bottoms of all boats look alike-to fishes. The Point lSyou see, that a great portion of the success of your winter's fishing depends upon the comforts you and your friends enjoy while on the waters, .and that involves a careful forethought on the selection of the boat that best suits your taste. Fast deep water runabouts that idle down to ideal trolling speed, medium sized open water cruisers that provide for merry parties-big luxurious cruising yachts that offer the best the world can provide-we can place the specifications of all such craft before you-a card, a ring on the phoneor a wire-is all that is necessary to bring our experience to your aid in the selection of your boat this season. R. STUART MURRAY Power Boats and 'Vater Craft TAMPA FLORIDA,ely rePTuented on the Florida East Coast 1.:1 CLEMENT AMORY PoweT Boats and Water Craft Miami Beach Florida -And remember that boats of quality cannot be built in a day I


TRADE MARK REC. U S PAT. Off 'The MAGAZINEofFLORIDA Volume Ill Number 2 Contents for November, 1925 COVER DESIGN ...................................... ......... ..... by Walter Bea ch Humphrey EDITORIALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 FLORIDA I'\ SUN ...................... ................ . by Gamau/t Agassiz 37 FLORIDA' S BOY HERCuLES ............... ............... ......... by 1'vfary Yerger Raymond 46 THE TALE OF THREE CITIES ............................... : ....... by Ruth Bouma>l Mott 47 SPINNERS OF GOLD IN FLORIDA ................................. .... by Hullin Spencer 52 PEYSON'S PAI);T LADY ................................. ........................ by Zona Gale 54 Illu strated by Dudl ey Gloyne Summ e r s A); ADMIRAL ACfiVE I N FLORIDA ................................. by W. H Chamberlain 56 TWO DELIGHTFUL FLORIDA FRUITS ........ ........ .. ............... by Clar issa Gree11e 57 "THE LOVERS"-A FA'\TASY .. ............................................... by J ose ph Faus 61 FLORIDA'S CITY ON \YHEELS.............................. .by Gcue Harry Day 62 "THE LEGE:'IJ"D OF SLEEPY HOLLOW-HEADS'' ..................... ....... by J ose ph Faus 65 Illu s trated by Raymond High e t MOTORING'S :\IODER); M ECC A ............... ............ ............... by Ge o r ge H. Dacy 66 A CRAZY CO:\fPLICATION ...................... ... .................... by 0. Foe rste r S chully 68 HEALTH A'\D H .-\PPINESS .......... .... ...... .......... . . ..... ......... . by Justin Jarvi s 70 FLORIDA'S HISTORICAL PAGEANT ................................... by J ames K. Bedford 74 WORKI);G MAGIC IN THE MAGIC CITY ........................ by James LO"wthcr Berkebi le 76 "CHIC" ACOSTA-THE GO-GETTER" OF JACKSONVILL E ....... . ........ by A l Harris 78 THE :\IAN WHO PLAYS HOST TO THE ..................... .ty Eme lie Keyes 80 THE FLORIDA HOME .............................. . : .. -\ Depar tm ent conduc t ed by Jane Way 84 FLORIDA ARCHITECfURE ....................... A Departm e nt condu cted bs R. Scott Collins 86 CAMERA CONTEST ........................... .".... .. .. .. .. ................................. 232 PIECES OF EIGHT-A SECTION OF HU:\fOR ......................................... 242 SUNILAND :\[agazine i s fully protec ted by c opyright and nothing that appears in it may be reprinted eith e r wholly or in part without permission from the publisher. Published Monthly by the Peninsular Publishing Company Warner Building, Tampa, Florida B. C President and Treasurer THos. \V. HEWLETT, Vice-Presid e n t and M \V. LLOYD, Secretary M. J DowLING. Advertioing !.[anager L. E. W ARfOR.D, Assistant Advertising l\{anager GEORGE B. GALLUP, Manager of Foreign Advertising, 52 Vanderbilt Avenue. New Y ork City W K. H SHAFTO Circulation Manager R. S. HANFORD, Managing E ditor \VttLIAM KIDWELL HuTSON, Production l\'la.nager New York O ffice, 52 Vanderbilt Avenue, N. Y. City Jacksonv ille Office. 22 Laura Street. Jacksonville. Florida Philadelphia Offico, 27 !\orth 36th Street, Philadelphia, Pa. Miami Offi c e, 215 Hahn Building, Miami, Florida Chicago Office, F E M. Cole, Inc., Peoples. Gas Bldg. ADVERTISI"G RATES ON APPLICATION Ten cent. JM!r copy. Sub&crlption rates In U. S. and Possessions, $1.110 per year; Canada. $1.50; $Z.OO. Chance of adclr-e, correctloaa or additions to address on wrapper or failure to receive Sunila.NI should be reported to the Circulation Department. In oendinc chan..,. of adcb-eM ,..; ve both new and old address. Copyriglot UZS, P eni-ular Publishing Company (Inc: ) All righb reaorved. Entered as matter at the Pos.t Office at Tampa, Florida, and add:tional ('ntry et the Post Office at New York, N. Y 3


4 -----=-::._Fifteen minutes by motor from Jacksonville over the magnificent Dixie Highway bri_ngs you to the &ates of San Jose, a development into which -H:a; .. entered all the skill and artistry of man, where the faithful adherence to a most elaborate buildin& program and construction schedule has earned for San Jose the appellation-Jack sonville's Suburban Masterpiece. A beautiful tract of Iand-a thousand acres all told heavily wooded and richly endowed by Nature, was chosen as the site for San Jose and this tract was laid out by John Nolen whose reputation as a city planner is known all over the world. The magnificent San Jose Hotel is rapidly nearing completion and will open the first day of lanuary. The style of its architecture, the charm of its interiors and its wonderful location on the beautiful St. Johns River, will make this hotel the rendezvous of discriminating people. The San Jose Country Club will open with the hotel. and the eighteen hole golf course, designed by Donald Ross, will be ready for play in December. The natural and artificial hazards will make this course one of the most unique and sportiest in the country. A million dollar home building program is now in effect and homes of infinite charm are being erected for the future residents of San Jose. The Building-another architectural gem -is now completed. Besides these accomplishments, now comes the an nouncement of the construction of another superb hotel to be called The, San Jose-Vanderbilt. Work will begin shortly after January First on this hotel. The San Jose Vanderbilt will be an additional link in the Vanderbilt chain of hotels which comprises The Bon Air-Vanderbilt, Augusta, Georgia, The Condado-Vanderbilt, San Juan, Porto Rico and The Hotel Vanderbilt, New York City. San Jose was sp

Prolits The Pioneer RICHEST profits have come, since time began, to the man who pioneered-backed his vision with faith and action. You need only look about you; divide the staggering fortunes that bulge this country's banks. On the Florida west coast, now, you will find the pioneer blazing his trail through a land of wondrous beauty and fertile possibility-to assure profits in the years that are to come. Development has started and is striding steadily ahead, especially in this rich tropic country around Sarasota, where miles of productive back country insure the continued prosperity and stability of this matchless home and play land. Just five miles north of Sarasota, on the Tamiami Trail and Sarasota Bay, lies the expansive wonders of Whitfield Estates, a land of homes beyond compare, high and rolling acres where a stupendous program of improvements has already built a city and will not abate u.ntil every announced addition to its array of attributes is in place. Everything is here to offer you magnificent opportunity-for profit, or life-tothe-uttermost! Prices are remarkably low-less than the cost of surrounding acreage plus the cost of improvementsbut they must keep pace with everadvancing values. WHITFIELD 6 Reward The clear click of wellhit golf balls will ring out 011 the 18 hole Donald Ross golf course after fa111wry 1st. The course is ready-the emit is only to gi

Fill in the Coupon and mail now. TAYLOR-ALEXANDER PROPERTIES ( Incor p Q r a ted) Winter H a v e n, Florida igure It doesn't take a great stretch of imagination to visualize the income .possibilities of a Florida banana plantation when you consider the facts. The Cavendish banana bears in 9 to 12 months. There are 400 "hills" to the acre and each ''hill" by the end of second vear will bear from 3 to 5 "stems' of bananas weigh from SO to 125 pounds each and bananas sell for from 3c to 8c per pound Figure out the income from five acres and use the most conservative figures. If it looks too good1 divide by two and you still have an attracth e return on your invest-. ment. P leas e se n d m e free b oo k let o n Banana Culture. \Ve s e t out y our plantation and give i t six mont hs free care. At the end o f this period we will contract to con tinue its care and market your crops for 15 p e r cen t o f the net crop receipts. Name ........... . ...... ... ...... ..................... i A ddre ss ..... . .... .... ...... ....... . . . . ......... . City. a n d St a t e ..... . .............. . ...................... S \udiar..d 1l Our illustrate d b ooklet gives further detaifs of this-one of the soundest i n ves t ments i n Florida. TAYLOR ALEXANDER PROPERTIES iNCORPORATED WINTER HAVEN, FLORIDA ft.ORmA'S ORIGINAL BANANA PLANTATION DEVE LOPERS 6


Royal Palm Estates at La Belle is all SOLD OUT A LL over the state, all over the country, investors were quick to see the opportunity. In a few short weeks they purchased every lot of this rich soil, adjacent to Henry Ford's rubber plantation holdings. The F. L. Greenfield Organization appreciates this display of confidence on the part of the investing public. This company has always maintained a policy of offering for sale only property where factors of stability add an extra margin of safety. For instance, \Ve have just announced our new development, Dix ie Estates, F. L. Greenfield at Plant City, from where over a mil lion dollars worth of strawberries were shipped last year. The available strawberry, vegetable and citrus land at Plant City is not yet SO% under cultivation. A thriving city, Plant City' s future prosperity is assured by its agriculture, industry and strategic location. Dixie Estates, on the Dixie Highway, is being developed and beautified as Plant City's most highly restricted suburban subdivision. Lots are now at low, pre-development prices, insuring handsome profits. Properties, Inc., 1314 Franklin Street, Tampa, Florida Act quickly, NOW! Ii lots in Dixie Estates are taken up by homeseekers and investors as quickly as Royal Palm Estates, the entire property will be completely sold out within thirty days. You have no time to lose if you want this bargain. If you prefer, SEND YOUR MONEY to Exchange National Bank of Tampa, Fla., and we will deliver deed or agreement. YOU CAN'T LOSE. F L. Greenfield. 7


8 Wade Invites You To-Florida's Greatest City Coming Greatest City of the South TAMPA WHEN IN FLORIDA, VISIT THIS, ITS GREATEST CITY. WHEN IN TAMPA, VISIT WADE'S REAL ESTATE OFFICE. TAMPA HEADQUARTERS FOR INTERBAY PENINSULA This is Tampa's Great Suburban Section. Take Port Tampa car or drive out Bayshore Boulevard to corner of Bayshore and Interbay Boulevards at Ballast Point. ARROW SHOWS LOCATION of Wade's Real Estate Office-the Heart of ln terbay-very convenient ly located. A.M. WADE REALTOR FLORIDA


DAVENPORT Announcing EAST HILLS A new residential park of Davenport, beautifully located among hills, lakes, and orange groves. City Advantages FLORIDA A Beautifully Planned City Landscaped and Zoned "In the Hills of Orangeland Where Beauty is Unsurpassed'' Beautifully Illustrated Literature on Request Home of Holly Hill Groves The World's Largest Commercial Park. A great income-producing industry covering 5000 acres. Beautiful Drives HOLLY HILL GROVE & FRUIT CO. DAVENPORT, FLORIDA "Florida Welcomes You-Davenport Invites You" 9


Reference: Bank of Commerce, Tampa, Florida Wire or Write H.E.OPRE 10


: EVERGLADE ACREAGE STONE FARMLANDS NOW OPEN TO THE HOMESEEKER : 5 and 10-ACRE TRACTS of The Worlds Richest Soil at MOORE HAVEN All-year climate. Ideal living conditions for your family. Fine fishing-hunting-boating. Accredited high school. Churches-theatre-railroad. Fine roads. Write STONE DEVELOPMENT CO. 511 J. Bruce Smith Building ST. PETERSBURG, FLORIDA OR MOORE HAVEN, FLORIDA 11


12 Have You $200.00 To Put To Work? FOR each $100.00 invested for my friends in June, 1925, there has been delivered three dividends of 10% and the present liquidating value of the $100.00 is $140.00. That's exactly $70.00 profit in three months or at the rate of over 200% a year. Here's the full story of how it was done and is now being done, and permit me to say, I believe there is no other place in the world where it is so possible and so probable. Florida leads the procession in its real estate and investment opportunities. Six months ago, while managing editor of SUNILAND Magazine, the Magazine of Florida, and sensational Magazine success, I was approached and written to by many friends and others interested in Florida. They believed that my intimate touch with Florida conditions was a great advantage. And they were right, because I saw the state in its entirety and the many unusual opportunities for money making. Their letters were nearly all alike: "How can we make money in Florida?" they wrote. "You are surely taking advantage of the existing opportunities. Can't you get us in?" So, I formed The Hanford Syndicate, Inc., with a small capital, and began operations. Profit making began immediately, as it so frequently does in Florida. Our property turned quickly and because of our low operating cost, the profits mounted high until within thirty days of starting we paid a dividend of 10 % Then one month later we paid another 10%; and we again paid 10%, retaining at all times a surplus fund which has accumulated until ou.r Hanford Syn dicate, Inc., stock today is actually worth $140.00. Without a question of a doubt, that is a htgh rate of earnings for $100.00, but facts are stubborn things and our sales records show we have made the profits and our check books show we have distributed the amount to our shareholders. Now you have read on this page how we have put small sums of dollars to work and how the check book tells that we have distributed the profits to those who trusted to our knowledge of Florida. On the next page we tell how we aim to continue the "Florida profits" program and add to our family of profit takers. This is open to you. If the story of this success inspires you, read the following page. A Syndicate Is Ideal for Small Capital


--Would You Like The Same Profits ? VERY recently I withdrew from the official SUNILAND family, so as to devote my entire time to The Hanford Syndicate plans. My first big move was to begin the formation of Hanford Syndicate No. 2. This is being accomplished and here is a glimpse of the possibilities already working for those who become associated with me. Will you be one of them? I neglected to state before that I am supported in The Hanford Syndicate by a long list of well known Tampa people and others. North, East, and West. My success with Suniland, Photoplay, and developments in Missouri and Carolina has given me a long list of friends and prospects. A host of them are investors with me. The Hanford Syndicate has acquired two valuable acreage tracts to develop and market. One of them is located in North Florida along the beautiful Suwannee River which is at last coming into its own. The other is in PascoCounty in the beautiful lake section North of Tampa, the metropolis of Florida. Both have been selected with great care after consideration of scores of properties. Both present unusual opportunities for large profits to The Hanford Syndicate No. 2. Plans for the development and marketing of these two tracts are well under way. If we would publish the complete story of the possibilities in these properties you would immediately understand why we are so sure of our ability to match or surpass all previous profit making. No one can buy more than $1,000 of Hanford Syndicate shares and an abundance of $200 buyers will please u.s immensely. We're after a big following. We have a reason-and that reason is, there will be expansion soon and we know those who come in now will get first call on the new issues, just :1s first members are now getting the first opportunity to buy what we are offering you, and they are buying. For fear of oversubscription we are at this time taking reservations only. We reserve the right to return all applications and remittances. We are filing applications as received and accept them up to a stated amount. Shares will again start at $100.00. You can buy one to ten at $100.00 each. With your application tell how many shares you. want and send only of the amount. If accepted you can send the balance of when we advise that your full application has beea accepted. As to our responsibility we refer to the First National Bank of Tampa or to the publishers of Suniland Magazine, in which this announcement appears. Address your application to my personal attention. R. S. Hanford, Vice President, Hanford Syndicate, 801 Florida Avenue, Tampa, Florida. It's just like saying ''Save me so many dollars'' IJ.


14 PEACE RIVER ESTATES Two Miles of River Frontage on the Peace River at WAUCHULA the Agricultural Center of Florida Seventy-three Miles Southeast of Tampa On Main Highway McMASTER 313 WARNER BUILDING


I t PEACE Rf/ER ESIL\TES \V.4iJCHUI!.-\ fl.:ORIDt.\ w Pick Your Block .... Write for Prices and Terms ( McMASTER and McMASTER, I I 313 Warner Building, I I TAMPA, FLORIDA: I I I Without obligation please send me at once full details on PEACE 1 1 RIVER ESTATES. I I I : Vame ............. .......... Street and No ......................... I I I I City ........... . ...................... State ..................... 1 & McMASTER TAMPA, FLORIDA 15


Pho t o by H A R o b

''WAY DOWN UPON Announcing An opportunity in the realm of the tu<1rld s Krcatc:'it song ay Down Upon the Suttannee Riter." J UST as sure as the Suwannee River flows toward the Gulf, there will flow a strearr of profit making in the property througl which the memorable river flows. These two pages are devoted to announcing the coming sales program of certain prop" erty undeniably well located, not only in the atmosphere of this historic river, but. in strategic location for splendid commercial growth. This will be one of the opportunities where a few dollars can be put to work and made to produce as prolifically as does the ground in this section-and it's a big producing country. . :,.. .


THE SUWANNEE RIVER'' Vision Makes Millions Looking ahead-seeing things-and ac cepting truths, is the way to pile up dollars in Florida real estate. Watching for strokes of good judgment -getting in on the early sales, has made millions for others. Here's your opportunity. We are offering to Suniland's thou sands of readers, this exceptional predevelopment. Here the vision will be made so clear there can be no hesi tancy. There will be about 2500 lots offered to these thousands of readers. What we want you to do is to tell us you are interested. Right now we are establishing a wait ing list for Suwannee River Shores property. This is to be a mail line wait ing to get the formal announcement of sale day and prices. Very low prices will prevail-very low prices will give you an opportunity to take several lots. The lots will st>ll quick. We know the orders will come when we make the announcement of time and place and price. A few hundred dollars will buy several lots at the r'start-off," and it is the "start-off" we want to tell you about. Register your name for the sales an nouncement of Suwannee River Shores. You will be sharing in real estate based on millions of dollars in publicity as given by the great song. This is an invitation to realize your dream of profits from a very small investment. An inquiry does not compel you to buy -but it does place you in a preferred position to receive information just as soon as we are ready to sell these.Jew lots. Remember there will be only 2500 lots and this announcement will be seen by many thousands of readers. There is no obligation but there is a great opportunity. Write us this waySend full information about Suwannee River Shorts. Or-Reserve for me--lots to cost less than $100 each. it' is understood this is not an order and does not obligate me in any way. Write us today. First applications have first opportunity Suwannee River Shores 106 Hyde Park Avenue TAMPA, FLORIDA 19


20 Florida Real Estate Practice and Law By PHILIP A. BENSON, B. C. S., C.P.A. Sry of the Brooklyn Dime Savings Bank Lecturer o n Real at New York UniveNity F o rmer of chc: A and NELSON L. NORTH, LL. M. Member of the B a r Le cture r on Real Estate at New York Unhersity A complete, authentic \vorking manual giving facts from actual experience applied to conditions in Florida real estate. Covers in a clear, simple \\'ay: Buying and Selling Valuation and Appraising Development and Financing Brokerage and Taxation Law and Legal Forms Prices Regular Edition Special, genuine leather, gold top, De Luxe Edition $5.00 $7.50 ......... .... UIE THE COUPON -- -- Peninsular Publishing Co., Warner Building, Tampa, Florida. Grntlemen; E'"'lo

Your best insurance policy-lots in Flagler Highlands RED ROAD SECTION NO. 2 (WEST DIXIE) .The purchase of lots in Flagler Highlands No. 2 is insurance which you don't have to die to win; but can collect your profits while you live. Examples of Profits Jvfade by .(ot 13uyers in Campbell Subdivisions Grapeland Centerso foot comer plots sold by us last February for $3,400. NOW $3o,ooo to Paradise Park Double comers sold by us in January, 1925, for $3,200. NOW $25,000 to $ Comfort Gardens s8 foot comers sold by us for $1,200. NOW $25,ooo to $35,000. Our Next Big Success Flagler Highlands No.2 Our. Mr. John A. Campbell is considered one of the best judges of real estate values in Miami. To this fact is due his great success as a real estate operator. Nl of the 10 subdivision which he has sold to the public here have been in the northwest section -the direction of greatest growth and developments. He believes in Miami's future -believes that it will grow by leaps and bounds for years and years to come. Naturally, close-in properties-such as Flagler Highlands No. 2-will be in the path of greatest growth just as were Comfort Gardens-Musalsle-Grapeland Center-Grape land Heights No. 1, No. 2 and No. 3-Paradise Park and Paradise Park Addition. Large 50-Foot Lots $ 219 5 20 Per cent Advance to Take Effect Soon Rock Streets, Elec. tricity,Five-Foot Ce mentWalls Included AND UP Steam Shovels, Tractors and a small army of Truclcs are now on the job and more machinery and equip ment is on the way so that this work will be rushed to completion. Use Your "CJlean" and Follow the CJJand Wagon Mr. John A. Campbell says that never before (n his life hu he been so confident of future values as he is now that lots bought In Flagler Highlands No. 2 at present prices, will show big profits. Only we your common sense, he says, and get some of these lots at their pre-development prices -before the 20 per cent advance, which is due any day-takes effect. The Handwriting on the Wall points northwrsterly-this is the direction of greatest growth and it will continue so-New Beautiful Homes -Schools-Churches-Three or Four Golf Courses -Seaboard New Station-F. E. C. Big Shors-on the Dixie Highway-Near New Commercia Boule vard-Near Flagler Street-Near ;rth Street, N. W., where a street car line is being installed-three miles to Famous Miami Race Course-New Clubs-New Parks-in fact, everything worth talking about, THAT WILL TEND TO INCREASE VA LUES -TO MAKE LIFE WORTH LIVING. John A. Campbell Organization Two Ground Floor Offi.ces-20 S. E. First Avenue and 118 N. E. Second Avenue 21


22 7 ]. : /-. r I \ ,'--( \ '\ ;'-.,. . r . 'The lnlcand 'Rivierta! ?t\iles oP Paradise-Ttsh and Q'ame in -a bun around -1lte lndian RiverCb-qntrys l'ound-Health. and We-a thOne;fund;ed per .kot toJones Realty Asaoeiatel, Inc. 7lzz/ee j{undted Dollars 011. theEeadz. c.u or wriu .. otlic Lobby Altavioaa Hotel ,.,. compku in/onnotion 17 Northeut Sccoad Avenue Miami on WILMINGTON BEACH America's Eden


Photv by H. ArmJtron.: Rubt rts Somewhere in Florida 23


F LO w Below-Single Japan ese hibiscus found in nearly every Florida yard. E R S tn F LO RID A A pergola covered with crimson bougainyillia. A bed of Yellow Ala manda. Photoa by Bur&ert Broa., Tampa. A bed of Zinnias.


(1) A pretty view on Allopatchee River. (2) Seven-year old Royal Palm. (3) Residence District. (4) Bridge across Charlotte Harbor. PuNTA GoRDA The Golr'e11 Gateway to the Gu!f 15


When Will the Florida Boom End? A Chicago Man Who Now Lives at Tarpon Springs Gives His Answer EDGAR JOHN PHILLIPS, CHICAGO, ILL. Deeloper of s..n-HUlo Country Club IIC Tarpon !lpriap, Fla. "When do you think the boom will be over-when will be the right time to get out of Florida?" is the question asked by many .friends of Edgar John Phillip8, a successful Chicago attorney who is an extensive investor in Florida real estate. :Mr. Phillips undoubtedly is a staunch believer in the future of Florida, according tO his answer to the many questions asked of him by friends. Recently, Mr. Phillips was widely quoted in many newspapers, his answer being quoted herewith: "When the Northern business man be comesa perpetual-motion business machine and can stand the rush and roar of the city life twelve months a year without let-up or recreation; when the sun in the south gives at meridian height no longer its beauty and gll)ry to the winter months and its beatns come struggling through a murky atmosphere of smoke, fog and dirt; when the silver fades from your uure skies and the golden grandeur of your western panorama i.e no more; when your air .lOses the fragrance of the orange blossoms and honey-suckle and the lx>uquets of hybiscus, oleanders and bouga.invllleas facie f1'9m the landscape; when the melody of the whippoorwill no longer SUI breaks the silence at even tide, the mim icry of the mocking bird no longer filters through the moonlight and the cardinal no longer heralds the break of day; when your sovereign alchemist refuses to restore youth to the aged and happiness to the ailing; when the southern man loses his chivalry and hospitality and becomes obSessed with the greed of gain and resorts to unfair tactic8 in his dealings with his neighbors from the North; when America ceases to grow in population and wenlth so that travel and recreation are no longer possible--when these things happen, then the Florida boom will be over and it will be a good time to get out. "Until then, stay here; continue your program of, rapid development to keep pace with your rapid growth, and you, and your children, and your children's children will continue to grow and pros per as Florida fulfils its destiny as the Nation's playground." A glance at the portrait illustration of Mr. Phillip8 will convince one that he iii not spoofing and that lie "means what he says.'' He is of that young, virile, aggfes. sive type of American business man found in Florida, developing and beautifying for those who seek recreation, health, life. Mr. Phillips is alert to the considerable propaganda being fostered by some of the northern newspapers. Recently' he ad dressed a communication to the editor of a leading Ohio newspaper, a portion of which is quoted here: "Enclosed you will find my check for S5 to start a relief fund for the "starvinl' and "freezing" babies of Florida as was depicted ill the article by Mr. Harold in your yesterday's issue. If I am premature in this contribution, will you please credit the amount to your adver tising department in appreciation of the direct benefit which I, as an investor in Florida rear estate, am receiv ing from your articles." Edgar Phillips has selected tiful Tarpon Springs as his playground and for his friends. He has completed one of Florida's most beautiful 18 hole golf courses and is a modern and spacious club house. An outstandm'i!; feature of this golf course is that the player drives from well-placed tees. many of which face the Gulf of Mexico the beautiful 'Anclote river.


FLORIDA NEWS AND VIEWS Mr. Congo" a gorilla. o f which there is only other in captivity in the world, arrived recently on the 14Homeric" wi t h its captor and owner, Mr Benjami n Burbridge, o f 4 2 0 Mai n St. Jackso n ville Florida, a r e ti re d r e al e state dealer. who has de voted )1i mself for the past few year s t o the search for baby g orillas to ra i se. Thi s specimen caught in the Belgian Congo. Photoshows" M r Congo" and his captor, Mr Burbridge. Photo b y Underwood & UndH w ood, N Y Mrs. Walter B Jernigan diving from a boat in eight feet of water in Silver Springs. Florida: H R Bezant, Silver Springs pho t ographer. snapped thi s picture while his camera was under the surface of the water in a box with a glass front. A three-year old vine of monistera delicioss at Miami, showing two huge, perfect, mature fruits. So pri zed is this fruit that no monistera ever sells for less than $1.00. The grains are of a "tender dripping sweetness, and one is at a !coR to tell whether it tastes like pineapple, str)lw berries or bananas. '" has a distinct flavor of its own." The inedible core on which the 9ections of the fruit imposed like grains of corn on an ear. reaches eighteen inches in length. With better arrangements for r efrig erating and shipping this fruit, it may yet reach tho northern hotels. Photo b y Hamilton M Wright. N Y National Vice Commanders of American Legion. From left to right: J. A How II, Utah; Vincent A Carroll, Pennsyl vania; Raymond B. Littlefield, Rhode Island; Hughes B. Davis, Oklahoma; Joseph, Y Cheney, Florida. Photo by Underwood C& Underwood, N Y. 17


City Planning In Florida J}y JOHN NOLEN President of the ?{ational Conference on City Planning. Mr. Nolen has made plans for O'tler forty American cities, including many in Florida. FLORIDA is the last frontier of the United States, and naturally its development has been accompanied by un usual interest. The settlement of other sections was brought about by great personal sacrifice arid often danger, but Florida is bejng settled under modern methods, with almost unlimited resources of capital, experience and bllliness enterprise. Florida's physical location and climatic Jure are bringing people of all types and classes for recreation, business, or both. Many who come for a short first visit remain for a prolonged stay or become permanent residents. Travel facilities by water, rail and over the road are increasing apace with the public demands. Greater variety of situation, natural ad vantages and resources exist, so that almost every desire may be met and places of varied popularitf developed Many cenwrs of population, some o them already well es tablished, but many of them newly projected, are growing with marked rapidity. This expansion, especially in the older settlements, has crowded the hotels, congested the streets, and caused a shortage in business, residential and recrea tional facilities. This vigorous spirit of expansion is evident in all parts of the state, and the influx of visitors during the summer year has made the need for preparation for the new population more and more apparent. It ts now quite generally recogntzed that this urban expan sion and the provision for new and larger populations beat be met modern city planning, which includes all problems of ciVIc growth of a physical character. These problems are studied not only in themselves, but as related to one another, and to other urban problems, so that theresult is a unified community. The many factors which go to make up the life of a community are working simul taneously, but in various forms. The occa sions on which they are in harmony are con stantly changing, however, and as a result, municipal effort is often expended in vain Coordination of the efforts of different fac tors of a community into common lines of endeavor is the function of a city plan, with its accompanying problem of development. Such a plan would ordinarily inclucie main thoroughfares, par)cs and parkways, schools and playgrounds, a civic center, and the proper location and development of rail roads, industry and business districts. Such comprehensive city planning stud ies include the area undeveloped, as well as the built-up sections, thus presenting a framework over which -the city may spread in an orderlr. practical and attractive man ner. The ctty plan is also a stabilizing in fluence in developments and in property values, and furnishes a definite program for improvements and expansions A city plan does not attempt to bind the city too far in the future, but is subject to amendment from time to time according to new conditions. While it deals primarily with the every day practical requirements of the city, it also encourages civic art, a feature that is of great importance in a re sort community The method of producing the plans for the growth of a city, whether in Florida or elsewhere. whether in new territory or where a settled cotnmuni\y is confronted with the problems of rapid expansion, are practically the saljle. First, a survey of local conditions is made, including the many factors which go to make up community life. This survey 28 begins with a knowledge of the historical background. It includes a study of the physical conditions as shown in the topo graphy, resources and climate; the social conditions expressing themselves in hous ing, health, education, recreation, welfare and safety; the economic conditions em bodied in streets, transportation, public utilities, real estate and administration. The result of this planning survey is a com prehensive report and the production of an Existing Conditions Map showing graph ically the city or region at the beginning of the city planning work. Second comes the preparation of_ the Plan. Cities and the open country about bear very close relation to each other, and this relation is becoming inten sified by modern conditions. Where the country was once simply an agricultural region, producing food for the cities, it has now become, through the use of motor transportation, part of the city by the in creasmg number of city workers who can live in the suburbs or rural districts. The potential urban possibility is rapidly becoming a reality It is to direct this inevi table trend that regional plans are neces sary. The Regional Plan treats the City and its surrounding zone of influence as a unit, and seeks to determine the uses to which the different parts of the area are best adapted, following which the. best means of planning these related parts must be discovered. The Regional Plan gives the setting for the preparation of the comprehensive City Plan itself, which is based ori the Existing Conditions Map. It takes into account, of course, the public opinion of the commu nity, and must always find ways o( apply ing successfully the fundamental principles of city planning If the work went no fur ther it would do much good. Elihu Root in an address delivered in New York, speaking of a city plan, said, "I think that the exis tence of plans known to everybody wiii give just enough direction to the movement of the multitudes of separate impulses to lead the growth of a city or region along the right lines;" Another important phase, in fact an in tegral part of city planning, is zoning. Zon ing determines the right use of land and protects the owner of the land in that use. But zoning is not retroactive, and the present use of property for stores or industry or other purposes outside of the zone proposed is not affected. A Zone Plan shows d i a grammatically the logical locations for busi ness, industry, and different classes of resi dential property for the various parts of the cit}'. This statement of city planning is but a brief outline of methods that are now being followed by a number of cities in Florida, and will be followed by many others, be cause city planning is a means of safeguard ing and protecting the property values of investors and stabilizing all the best in terests of the community. The general in fluence of city planning, therefore, if carried out wisely and deliberately throughout the state, will be very helpful to the rapid, sound and permanent development of Florida There is alreadr an enlightened public sentiment supportmg better planning mani festing itself in all parts of the state, which makes it certain that progress in civic de velopment in Florida will be much more rapid and thorough than in the other com monwealths.


Florida w!1l continua to have a romantic backrround u lon& u auch attractive apou aa thoe abown on thia pace au bdn1 devel oped. To the rl'ht il &&own a fountat.n in the patio of a Spaniah type bouse in South Florida. Spanish Influence In Florida Architecture Spanish is the prevailing in fluence in Florida architecture and nothing could be more thoroughly adaptable to a semi-tropic clime or more appealing in a land that can afford a maximum of outer at tractiveness. No matter where you go in Florida today you will find that Spanish style is the dominant note in much of the building under way. An iale of coco nut _palma and a Spanish Castle in the backcround 2 9


nas on plantations of Taytor-Aiexan der properties near Winter Haven. A flourishing young avocado grove at Terra Ceia in Mana. tee County. FLORIDA tn Florida is famed for its early strawberries-Plant City is the strawberry center. Packing House of Florida Citrus Exchang e at Babsop Park. photo by Burgert Bros. Tampia. Heavily loaded grapefruit tree near Clearwater. Photo by Bur gert Bros., Tampa. See article on page 37


TOMORROW Ecgplant In Manatee County. Eggplant field, Sarasota. See article on page 31 s SUN Healthy young corn in Palm Beach County; Photo by W. E. Landes. Ph.oto grapher, West Palm Beach. 31


FLORIDA Dairy Herd near West Palm Beach. Photo by Hamilton M. Wright, N.Y. These turlceys were raised in Madison County. "Wonder Poultry Farm" overlooking Silver Lalce tn Prize winning stoclc from Everglades ranch of Curtiss-Bright, photographed after prize awards at Dade County fair. 32 ToMoRROW's SuN See article on page 31 No state In the country is better adapted to the raising of poultry than Florida. Photo by Hamilton M. Wright, N Y.


UNllJLANII)) JEDTIIOJRifAILS T H 0 M A S W. HEWLETT Editor THE LAKES OF FLORIDA. Among Florida's greatest <;harms are her myriad lakes. There are literally thousands of them dotting every part of the state, and they vary in size from the largest, Lake Okeechobee, many miles in extent, to miniature lakes that cover very little of the earth's surface. There are no ponds in Florida. Every body of water entirely surrounded by land is dig nified by the name lake. They have considerable economic value; they affect the climate, provide water supply for various purposes, and, in some places, inland waterway transportation .. principal value of Florida lakes, however, m their scenic beauty and the pleasure to be denved from boating, bathing and fishing in inland Florida.. Henry David Thoreau must have had Flonda m mind when he wrote the eloquent passage from which the following is an extract: "A lake is the landscape's most beautiful and ex pressive feature. It is the earth's eye, _into which the beholder measures the depth of h1s own nature .... It is the mirror which no stone can crack, whose quicksilver will never wear off, whose gilding Nature continually repairs; no storms, no dust, can dim its surface ever fresh ... swept by the sun's hazy brush." CITY PLANNING. One of Florida's greatest opportunities today lies in the direction of city planning. With new cities springing up over night and numerous developments planned and executed under the direction of one organization or individual, there is a chance to avoid many mistakes made by established cities and towns, and to profit by the experience of those who have made a special study of city planning. There should be many ideal cities in Florida, and if our developers and builders will give some serious thought to the future and to the value of scientific city planning, Florida will some day have advantages in the way of ideal living surroundings and condi tions enjoyed by no other state in the country. In this connection we have asked John Nolen, nationally known town and city planner, to give us a few thoughts on city planning in Florida for this issue. These will be found on page twenty-eight and will be followed later on by an illustrated article showing some of John Nolen's work in Florida, with suggestions and ideas that should be of value in the future development of the State. John Nolen is president of the National Confer ence on City Planning, is the author of numerous books and pamphlets on city planning, and has planned or re-planned a number of cities in the United States. John is well known in Florida R S H A N F 0 R D Managing Editor and his work in this state includes the following: the general planning of vVest Palm Beach, St. "Petersburg, Sarasota, and Clear water; town or suburb planning in the following: Clewiston; Bel leair; Venice-Nokomis; Bay Point; Venice; Maxonio Estates, near St. Petersburg; St. Augustine Beach; San Jose Estates, near Jacksonville; Belmont-on-the Gulf; Bryant Park, Gainesville; Bay View, near Jacksonville. MUNICIPAL COLLEGES IN FLORIDA. City owned colleges are no novelty in many parts of the country, as witness Boston University, the University of the City of New York, and Cincinnati University. The utility of the municipal college is readily apparent. It provides for the stay-at-homes opportunity tinued education. Not the least of its services is to keep the best of the community at home . It counteracts. congestion in a few big centers where cut-throat competition limits achievement and dwarfs self-expres sion. It renders unnecessary prolonged absence : : from home and heavy expenditures at a time when youth has small financial or moral discretion. The municipal college permits close personal touch between faculty and students, so often impossible in great universities. Some day parents will awake to the fact that the value of a college to their children does not depend upon courses they never take nor prominent professors whom they never meet, but upon actual human contacts. Many an obscure teacher has inspired youthful students more successfully than celebrated doctors of philosophy with scores of honorary titles after their names. In another respect the city college is very efficient. It trains with an eye to local needs. It has definite back ground to vitalize its instruction. The large university strikes out in general, but the small college can cooperate with its community, sympathize with its" aspiratiom and respond to its requirements. The municipal school prolongs the education of those who must work through part-time instruction, otherwise delegated to less interested commercialized night schools or correspond ence schools administered primarily for pecuniary profit to its operators. The city-owned institution arouses young men and women to unexploited possibilities in their present situation. Whereas the distant university has no means to investigate the resources of a particular locality and the ordinary business college has neither desire nor ability in that direction, the locally-owned school has every incentive to be very much alive not only to the demands of the hour but also to the hidden future concealed in the casual present. Finally, the municipal college provides library and laboratory and shop manned by experts who thus constitute a permanent, accessible reference or authority to answer immediate questions. Education does not cease with graduation any more, if it ever did. For education is not information but guid-33


ance ; learning is a process terminated only by death and at no time completed. The small college is a splendid expression of genuine Americanism with its emphasis upon decentrali:.:ation of power and individual independ ence. Perhaps no section could more profitably utilize sev eral municipal colleges than our own state of Florida. Local conditions which are at the same time nation-wide in their significance have brought about this situation. A rapidly growing population daily augmented by immi gration from forty-seven other states creates an unparal leled opportunity for unusual educational developments as well as unprecedented material advancement. The high level of intelligence concentrated in Florida by this new phase of the age-long Aryan trek presents the chance of centuries in education. For the available energy and alert mind of Florida's "pioneers" do not have to be expended in laboriously hacking out forest clearings or in exterminating wild beasts. The newcomer can eriter almost at once upon a luxurious existence pos sible heretofore onlv to a favored few and after two or three generations. of settlers had toiled over the same fields and by rigid self-denial and with hardship accu mulated capital. Shall we let this magnificent array of brains and energy dissipate itself in random and self defeating adventures or direct it into new channels of endeavor wliich wiil rehabilitate the nation and redound to the benefit of our state? A compelling reason for the establishment of municipal colleges aside from the wealth of human ma terial to be educated is Florida's geographical position. Whether we will or no, the United States has had thrust upon it world leadership. And likewise whether she real izes her responsibility or not, Florida is the logical mis tress of the Caribbean. The flood-tide of Spanish ex pansion swept over the "American Mediterranean'' with the conquistadores, but ebbed many decades past. Now next door to Cuba, ''Pearl of the Antilles," stands Florida, eldest of these states, but at last reborn. Of the twenty Latin republics in Central and South America, one,-half border the Caribbean. And into this commer cial Promised Land projects Florida, nearer by hun dreds of miles than any other portion of the Cnited States. By a happy accident of geography, Tampa, Fort .Myers, Key \Vest and :\liami enjoy incalculable ad vantages which every other port along the eastern sea board from Galveston and Xew Orleans to New York and Boston would give half of their kingdoms to pos sess. But Florida cannot fulfil her destiny without fore thought and preparation. There must be trained a host of virile young men alive to the resources of the region and filled with a passion to exploit them. They must have wisdom to conquer disease and exterminate the scourge of death from these tropical countries. They must have tact and understanding of Latin customs and ideals to win the southern republics as friends and partners in world enterprise. This is the supreme task he fore the yet unfounded municipal colleges of Florida. In one respect Florida is very fortunate; she has no cumbersome educational machine to overthrow or recon struct. No bureaucrats must be ousted or venerated traditions trampled underfoot. The city college in Florida has a chance to strike out in novel directions without let or hindrance. The of educational research can be freely appropriated and applied. There has never before occurred so fortunate and wonderful a combina tion of circumstances as now exists in this state. An opportunity for world leadership and in particular for commercial masten of the Xew \Vorld Garden of Eden arises at the very moment when the entire nation has 34 focussed its attention upon the signal privileges which Florida grants her residents; and simultaneously, for the first time in history, there exists a group of men who have a scientific grasp of education and of how learning can be effectively directed toward the attainment of hu man purposes. If the civic organizations of this state can only glimpse the benefits which colleges in every city of importance can bestow unendingly upon their communities and the state as a whole, there will be no difficulty in. the way of founding many such institutions. Let it be understood from the outset that the city col lege has no quarrel with the state university. The local school is no rival but the strongest ally of the greater institution. It relieves the university from the strain of caring for a host of unequally-trained undergraduates, a strain which evidences itself in the constant effort of the university to have instructors enough for the freshman classes and buildings to house them. The city college gives post-high-school training and prepares a body of truly-educated citizens from which the uni versity can recruit its candidates for engineering and the professions. By additional training it guarantees the state university a more mature student body. The uni versity does not have to disperse its money and energy in such elementary ways as heretofore and can devote itself to thorough instruction of high order. On the other hand the city college will stimulate the high school. lt furnishes tangible incentive for further study as an absent school cannot. The high school diploma no longer seems the end of existence. For that reason the city college should be distinct from the high school. It deals with a more mature group of young peo ple. The primary schools owe much of their efficiency to the fact that their pupils, the small children, are segre gated and to develop without oppression on the part of older persons. The junior high school was organized especially to give adolescents the chance due them. Likewise the city college has a particular group to serve. Young men and women in their late teens or early twenties will no longer submit to school disci pline in the usual sense. The city college recognizes their responsibleness and utilizes that both for their own good and the public welfare. The students are no longer children but young men and women, often making au their own money, and studying not from any compulsion, legal or parental. It is well to consider what a city college located in any Gulf port town of Florida would offer. First of all, the college is not primarily concerned with textbooks or units of credit. Instruction is no longer mere reading of books. attention to lectures, writing of notes and parrotlike recitations where the disciple bursting with fads regurgitates them to his instructor in set phrases most acceptable to the pedagogue. The keynote to college learning should he its informality and earnestness. The instructor is in the position of a business executive, as specific problems to each subordinate, indicating procedure when necessary, checking up frequently on the progress of work, holding each man to strict account a?ility and in no instance tolerating slipshod or inac curate work. The idea is to ingrain habits of serious. careful work requisite to business success and preliminary to business responsibility. College ought never to be a plate where any youngster can loaf or "get by." Florida colleges must insist upon industry and high grade workmanship consistent with her ideals and essen tial to her future expansion. In such a scheme of instruction, books become not ends but means. The library is a place to learn what other workers ha\e already found out in previou;; ap-


'\..' .. -.. proaches to similar problems. The laboratory is a place to put things to test, the shop to develop skill. At each puint instead of indolence and indifference would be action and interest. No feat of memory is involved in }earning things done, not just read about. The business and professional men of the city are available to discuss certain phases of each subject with the students and to afford better graduates employment in their offices. Ar chitecture takes on a new significance when homes and buildings are going up daily. Commerce has deeper meaning where ships are unloading the produce .of far countries. The city college is invaluable just because it is not retired to itself but is in the heart of a busy ; neighborhood. subjects studied necessarily will vary with .the needs of the students : Each should learn a good deal, however, about the economic and. {?h.ysical:geographyof Florida, its relation to the-UnitedStates-an

. the reverse of land monopoly. It gives nearly every body a chance. It persuades great numbers of people to 'get on the ground floor of the Universe,' by acquiring a piece of 'realty,' the only real and manent property in the world. "Thus it gives thousands of families a greater feeling of security and a more definite stake in life, society and government, and provides a more assured future for their children. "Generally speaking, the land-owners are the best citizens, because they feel more community sibility and pay more attention to public affairs and bring up their children in a more settled and substantial way. They are the best conservationists, 'holding fast to that which is good.' "This process of wider land distribution needs to be gone through wherever great tracts of landare held idle, under a few owners. The more landowners, the better for America.'' A BENEFICENT BOOM . The Traverse City (Mich.) Record Eagle gives some very s.ensible advice in the following extract from an article on Florida and the tendency to deplore the movement of investors southward: "At the same time Florida should be given credit for this big, salient fact: It is showing America adequately, for the first time, the value of land. "The importance of real estate has never yet been fully recognized in this country. There has been so much land, and there is still so much .that its worth has been minimized. But there is only so much land, and with the rapid growth of population the value of that limited commodity is bound to rise higher and higher. Moreover, the a':Ilount land _desirable because of fer .tility or locat10n or .chmate ts but a frac-tion of the whole. ;;"::: -w. ._ .. "Desirable land is becoming a monopol; -in an im:; mensely rich country, destined to .. be immensely" populous. . "People as they become settled in life the precarious nature of many kinds of wealth new respect for Mother Earth for other reasons, too. 'The land,' they say, 'will always be there.' And with the land, they realize, goes a certain status of respectability and solidity, in business and society, not acquirable otherwise. So they tend to buy land. "Florida today is cashing in richly on this awakening appreciation. There is hardly a state or com. munity in the country that may not benefit by the same psychology that sends investors to' Florida; if citizens will realize the value of their own land and tell others about it." : :: n The name of this magazine is being used on most everything nowadays. We even expect to hear of children being named Suniland. The latest u se of the name is for a new Frisco train, dedicated recently at Kansas City as "The Sunnyland." It will run to Tampa and St. Petersburg. We sincerely hope that every Florida reader of SuNILAND is planning to enter photos in our Camera J Contest, which closes on November Participation in this contest can be both enjoyable profitable. If the citrus growers of Florida want profitable prices for their fruit, it is entirely up to them to see that Florida oranges and grapefruit are sufficiently and intelligently advertised to the millions of people in this country who are not eating enough citrus fruit by many million boxes. About this we will have more to say next month. It will take more than a spite fence to hold them back.


. : > Barly in Florida. This train furnished transportation in and out of Daytona from 1887 to 1893. Photo by Hamilton M. Wright, N. Y. C. FLORIDA tn ToMoRROW'S SUN W ITH the tide of her pros perity rising every hour, Florida is f orging ahead in a mighty current of progress that should carry her to new heights of achievement. -Never in her three hundred years of history, indeed, has Florida's future looked brighter than now. Capital in the huriareds of millions of dollars, seemingly a never-ending stream of gold, is flowing into her gates as money never flowed into any other region in the his tory of man. Lin king their fortunes with the destiny of Florida are the Rocke fellers, the Vanderbilts, the Ringlings, the Dukes, the Hoovers, the Heckschers, the Merrick s, the Duponts, the Colliers, the Curtisses, the Conners, the Boks, the Fords, the Firestones, and a thousand other titans of the mighty superstructure of American industry; magnetized by that exotic, uninterpretable something that constitutes the psychology of Flor ida, untold thousands of men and women are turning their steps toward this new land of promise; while, attracted by the winter climate that has no counterpart on this continent, tourists in infi nite number are see king rest and recreation under her enchanting palms and s kie s It requires no prophet in Nazareth, therefore, to silhouette the Florida of the tomorrow on the horizon of the today, and to predict that the moment affords an opportunity for enrichment through Florida investment that may not recur in our and generation. Who is there, indeed, in thi s day of kaleidoscopic 01etamorpho s is of things Floridian, competent to vi s ualize the ulti mate possibilities of this wonderfully en dowed region, only yesterday, as it were, a wilderness? \Vhat has been accom plished in Florida in the past few years constitutes one of the miracles of our day, yet who can gainsay that tomor row' s achievements may surpass in By GARNAULT AGASSIZ finitely all that has yet been dc; me in the transformation of this enchanted land? For Florida stands a f the parting of the ways. The old road has been left be hind The new h ighway of progre;s stretches out invitingly. The horizon is red with the glorious promise of the to morrow. The present is the hour o f transition, the crystallization period, so to speak, from which the state should emerge a greater and a richer entity, able to take her destined position among the chief commonwealths of this great union of free states. Let us pause for a moment to visualize the fundamentals that constitute the basic foundation of Florida growth and pros perity. An empire in extent, Florida has an area of 58.000 square miles. She has Photo by Hamilton M. Wrixhl, N. Y. C. Statue erected to Pon c e de Leon, the dis coverer of Florida, at St. Augustine more than 1,500 miles of coastline, em bracing what is probably the most won derful system of landlocked harbors on th i s hemisphere. She has approximately 4,500 miles of seashore and thousands upon thousands of mil e s of wooded river, lake, and spring with which to de velop a thousandfold her far-famed win ter pl

... -,v 'l I l Photo by Hamilton M. Wri ght, N. Y. C Ribaut M otmme11t erected in 1924 by Daughte rs of the A mer icat l Rev olutio11. This indicates the sPot at th e mtra11ce of t h e St. Johns R iver w h e re R iba11t land e d May 1, 1562. He was the first H11gue not to la11d 011 American s o i l streams and a myriad lakes and springs, Florida has much to offer those who seek fortune, recreation, or r est within her hospital;>le gates. And with all these resources and natural advantages, there are liberal laws toward cor_porate and pnvate enterprise and her constitutional inhibitions against income and inheritance taxes. Florida was discovered on Easter Sun day, April 8, 1513, by the famous Spanish explorer Ponce de Leon, conqueror and governo; of Porto Rico, being named by him Florida after the d ay, Pascua ida tradition holding the purpose of h1s voya ge b eing to seek the mystic Fountain o f Etern a l a fantasy for whi ch, however, the re IS no historic basis. Fifteen years later, tqat _intrepid ex: plorer, Hernando de Soto, m search

RIVER, LAKE and W ali!rfront sce11 e in O t erlookiny bea11tiful Morton, Lakela11d. SEACOAST Phot o b y T Hope Cawthon, De Ftwiak Springs at De Frmiak Springs Scene s 011 the far fa;med Suaanee R-iver in Mad isotl County. Photo b y Hamilt o n M. Wright, N Y. C. Ouc of Florida's p opu lar b e a c hes. A long the lud imt Rit-er e1tteri11g C ocoa. 39


' be found in Northern and Central Flot: ida and as far south even as the prolific Land of the Manatee. In common with the other Confederate States, Florida suffered severely in the Civil War, the emancipation of her slave s forcing the abandonment of many of her best plantations . Handicapped by lim ited population and by l i m ited capital, however, her people s_!:ruggled bravely for w ard, doing what they could to de velop the state' s inherent wealth. But it was a slow and an uphill fight, for men then had not c o m e to realize that in point of climate, in vastness of resources, and in magni ficent potentiali ties Florida was indeed an empire. No later than 1879, in fact, when Hamilton Di ss ton, at the in stance of that great figure in the life of Florida, Governor William D. Bloxham, b y paying a her far-flung settlements in a network of steel, and opening up to colonization her millions of acres of almost inaccessible territory. It has required men of vision and courage to develop the railroads of Florida-and these she has had, the Flag lers, Plants, Sanfords, and Yulees in earlier days, and in recent years such men as Henry Walters, of the Atlantic Coast Line, which has done so much to further the development of Florida, and 5 Davies Warfield, of the Seaboard, who, with a courage that amazed the world, built in a few short months, a new railroad clear across the state; not to forget Chas. R. Capps, also of the Seaboard, one of the first to visualize the potentialities of Florida's West Coast. Lock on drainage canal in Everglades P!&o to1 by Hamilt o n W Wri gllt, N. Y C. Construction work on Tamiami Trail thro1tg h th e Ever glad e s The beginning of a canal . Huge dredg e r cutting a path thro11gh the h e art of the Florida E v erglades mai l ing way for a canal m ill ion d ollars in cash fo r fou r mill i o n s en t ia ll y a p asse n ger line, depending on a c res of the s t a te 's waste lands, gav e it s tourist traffic for seventy -five per cent Florida h e r first fight i n g ch a nc e among of its revenues. Last year, howe ver, not the si sterhood of s tates, Florida w a s with standing the wonderful growth o f all financ i ally bankrupt, and alm os t the -of the East Coast resorts, no less than whole state south of a line drawn we s t .':seventy per cent of th.e entire earnings from St. A ugu s ti n e was an indefinable l;f.':th. e system were derived from freight wild e rn e ss :i a percentage of the Follo w in g Dis ston, others also began 'ftotal. _being from the great trade with to hear t h e call so long unanswere d. In ,..Cuba; which has made Key West the the early eighti es, there came to Florida :_,'fir s t p ort in all the state of Florida. This those great empire builders, Generai 'railroad, by the way, is once more afford Henry S S anfo rd, Henry M. Flagler, ing .American engineering genius an and Henry B. Plant, who laid so w ell the :', other opportunity to demonstrate its foundations o f the Florida of today. efficiency, for it is bein g double tracked These pioneers were followed by many from Jacksonville to Miami without any other men of vision including the In-interruption to i t s service mans, the P otter P a lm e rs, the Honor es, The railroad has been the chief single the Carl F ishers, the Sebrings, and a host factor in Florida's dev elopment, linking of othe r s who h a d faith in the ultimate destiny of thi s n e w land. The n, indeed, the state c o mm enced to expand mightily. Her resorts grew in fame and in number. H e r r a ilr oads were extended t o many regions hitherto West, her southernmost c1ty, be1ng linked to the mainland by an overseas railroad that stands a s a monument to American engi n eering genius. This railroad-the Florida East Coas t Rai l w a y-its elf stands as a monument; as a m o num e nt to the man w h o did more to d eve lop Flo rida th a n any other o f any day or ge n eration-Henry M Flag ler, whose memory will live forever, immor tali z ed by the generations of Floridians t9 come . And yet less than twenty years ago this now great and highly successful rail. road enterprise was not in frequently re ferred to as "Flagler's Folly," built by an altruist out of h i s sheer lo v e for a state. At that time the r oad was es40 D red ger cutting a c anal through the E veT' glad e s About one million a c r e s ha v e already been r e claim e d '; In the d e cade immediately preceding the World War, Flo rida experienced a period of con sistent and substantial growth. Capital for the development of her forest and mineral resources was forthcoming as never before, and her agricultura l industries commenced to develop on a large scale Great internal improvements w e re projected, including the draina ge of the E verg lad e s, the speedy comple t ion of which constitutes a state obligati on and a state opportunity. The memory of Governor Napoleon B. Broward, who, at such great personal s acrifice, f o rced the issue of E verglades drainage, can be perpetuated in no better way than through a speedy solution of this great state prob lem The 'vVar stay ed the hand of develop ment momentarily, but its cessation saw Florida mo v ing forward once more with an impetus not to be d e nied By 1920, the s tate was expanding at an unprecedented rate, and since t he n there has be e n no halt to her onward movement, until toda y, wi t h her hori zon darkened by no single cloud, she is e xperiencing an acti vity that i s comparable only to the great gold and oil rushes that marked the last half of the Nineteenth Century. Progress has been the watchword of Flo r i d a and it has resulted in an unparalleled e x pansi o n that is now being reflected in the fartherm ost corners o i the stat e. To recount the stories surrounding the growth of Miami, Tampa, Sarasota, and the other wonder cities of the Peninsular State would be but to reiterate what is now common knowledge to almost every man and woman in the United States and Canada. Florida's greatest single asset is cli mate. That no state in the Union has a


Oysters from Apalachicola. finer winter climate than hers is gen erally conceded; but there still exist s a wide misapprehension as to Florida's climatic conditions in summer time. Contrary to general opinion, Florida is not oppressively hot in summer. Warm da y s there are, of course, but those d ay s are tempered invariably by cooling breezes from ocean and gulf. The hottest tempera ture ever recorded in Tampa, f o r in stance, was 97.5 degrees, while in the hi s tory of the weather bureau in Florida there has never been a re corded mortality from heat prostration. Florida s rainy season is in summer, which accounts, no doubt, for the absence of pronounced high temperatures. It is the r.otable absence of rain during what are known as the winter months that is account able in large measure for Florida's outstanding position as a winter re sort. The opportunities for recreation in Florida are unsurpassed. Her fishing gro unds, both fresh and salt wa t er, are comparable to those to be f o und anywhere Here the an g ler can enjo y his favorite sport to the full. In the waters of ocean a n d gulf he can match his skill with tarpon or sail fish, or a hundred other species of salt water game fis h while in th e lakes and streams of the interior he can find ba s s fishing of the very finest kmd Florida's woods and prairi e s abound in game, including deer, quail, and many other species. Her many good roads-on which today she is expending millions of d ollars-afford excellent motoring, while her thousands of lakes and rivers offer to the motor enthusiast a range of territory that in exotic char-Hunting is good in Flor ida duri11g tlze winter months. This photo was taken near Kissimmee. Nice s trings of Florida FLORIDA F '"' ,, IS. H : ',, and GAME Photos by Hamilton M. Wright. N. Y. C t Remarkable catch of 1 fish made on the east t coast of Florida by fiv e New Y ark fish ermell. This catch includes eight species A world's record catch. Seven sail fish in one day at Long Key. 41


acter h a s n o counterpart on tht s c ontinent. Florida is a state of great scenic beauty, andhas many natural enchantments. Among these none are more wonderful or 'more interesting than her famous springs, to be found in many portions of the state, generally as the source of some sequestered river of delightful tropic charm. There are hundreds oi springs in Florida, all told, many of them at present almost inaccess ible. Queen of all the springs of Florida is Silver Springs, situated some six miles from Ocala, in Marion County. This b _eautiful spring is the source of the Ock lawaha River, which, with the St. Johns by the Clyde Line, affords a water highway to the sea, and is s oon to be an integral link in an inland waterway that will permit one to travers e the entite state by water from 1-Iiami on the Atlantic and Fort 1fyers on the Gulf, by way of Lake Okeechobee next to Lake Michigan the l a rgest fres h w ater lake within the confines of the United States. Silv e r Spri ngs h as a flow of more than P ollee d e L eon Spri11g s uear D e La11d 370,000 gallons a minute, or approximately 200,000,000,000 gallons a year, which of itself is a greater am9!.1nt of water than is consumed annually by Chicag9, America's second metropolis. To Marion County, also belongs the honor of having the second largest spring in point of flow in the state. This is Blue Spring, hear Juliette, in the southwe stern part o f th e county. This spring has an average discharge of approximately 350,000 gallons a minute. Other notable springs in Florida with their flow in gallo!IS a minute are: Crys tal River, at Crystal River, in Citru; County, 200,000; Itchatacknee, near Fort White, in Columbia County, 153,000; Wakulla, 18 miles s outh of Tallahassee, in Wakulla County, 150,000; 'vVeekiwachee, 12 miles from Brooks ville in Hernando County, 150,000; Newland Springs, near Falmouth, in Suwanee County, 100,000; Blue Springs, near Or ange Citv, in Volus is County, 65,000; Suwanee Sulphur, near Suwanee in S u wa n ee C ounty, 5 2 ,000; Poe Springs, Pho to by Roswe ll Allen, Ocala. A vie w of Salt Springs in lvl arion Cou n t y o ne o f th e 11aturaJ ph enomtma of Florida. Although situated in th e h e art o f Flo rida this spring is s al t a11d i t s fis h salt u'Cite r sp ec i e s 42 "Phot o by H amil to" M W rigl!t, N Y C. -near High Springs, in Alachua County, 39,000; Chassahowitzka, nea r Homosassa, in Citrus County, 35,000; Wekiva, 15 miles from Bronson, in Levy County, 29,000; Blue, also near Bronson, 25,000; !Seminole near Sorrento, in Lake County, 25,000; Warm, near Coleman, in Sumter County, 25,000; Branch Mill, near Sum terville, in Sumter County, 22,000; Lithia, southeast of in Hillsborough County, 20, 000; De Leon Springs, near De Land, 16, 650; Sulphur, just north of Tampa, in Hillsborough County, 16,000; Bugg, near Okahumpka, in Lake County, 15,000, and Waldo, near Hamp-. ton Springs, in Taylor County, 12,000. In addition to h e r springs, Florida has also many wonderful sinks, natural bridges, and c av es created by the action of water on her limestone strata. Two miles from Sumterville, in a dense hamm o c k is the Gr eat Wall Sink, a natural chasm of vas t proportions whose yet unfathomed d e pths are alive with fish. WATER is one of the most important but least appreciated resourc es of Florida. Excep t in restricted areas on the lower East Coast, it is possible to obtai n artesian water in the state. From the commercial viewpoint water i s an asset of very first consequence. Every phosphate mine in the state uses millions of gallons of water a day in the hydraulic mining and washing of its rock, while it is indispensable also in the quarryi!)g of limestone, now the s econd most important mining industry in the state. From the recreational standpoint, too, the importance of Florida's magnifi cent coas tal and inland wat e r heritage h as not yet been recogni z ed The streams of Florida to-day s h o uld be lined with winter homes, and h e r wate rs should be ali v e with pleasure c raft. The n all of her great springs s hould be d e v e l o p e d a s are th e spas oi Europe. Standing as the mi ghty bulwark of her prosperity and exemplifying the state a s no othe r branc h of h e r industrial structure, is Florida's g r ea t citrus indu stry the m os t potent i ac to r in her economic life. 'vVith approximately t e n million boxes o f oranges and e ight million boxes of grapefruit ship p e d t o n o rthern and western m a r ke ts last se ason with an annually increa sing yield from the normal growth o f the bearin g trees with the coming into bearing of many new groves, and with a steadily increasing acreage, the citrus industrv of Florida has a future of l arge proni.i se. The growth o f Flo rida's citrus indus-


"S11g ar Mill ia op e ration Photo by F. W Hunt, Fl. Myers. Sug ar Can e growi11g 11e ar Fort Mye r s Photo b) W. A. Fishb au g h Mia,i. R efiue y o f P e mzsyl"

l I j l 1., 'I ,t It is to Dr. Frederick W Inman, one of the greatest figures who ever trod the stage of Florida affairs, that the Ridge Region owes, in very large measure, its present development and prosperity. Dr. Inman came to Florida in the middle eighties, de veloping the world -famous orange groves at Florence Villa, now an incorporated part of Winter Haven, that beautiful city of a hundred lakes, thought by many to be the crown jewel of the Ridge. Besides demonstrating conclusively the citrus growing possibilities oi Florida's pinehills, Dr. Inman was a potent force in the upbuilding of the state. He was large!{ responsible for the devel-opment o railroad communications for the Ridge aqd was the greatest single factor in the formation and upbuilding of the Florida Citrus Exchange, an organization that should have the si g n a l c o -op eratio n of all the citrus growe rs of Florida. The Ridge Region of Florida is destin e d one da y to be, to all intents and purposes, a s i ngle grove from Davenport, on the north, to Lake Annie, on the south, interspersed only by the homes and playgrou!lds of the northern touris t s who are si n gling out this s e c t i o n of the state in great numbers every year. In this R i dge Region are found many oi the most exclu s ive developments in Florida, such as Mountain Lake, near Lake Wales, within sight of Iron Mountain, said to be the highest elevation in all Florida. While the Florida orange is known and reli s hed wherever ora n g es are consumed, it is perhaps not generally known that there are no less than 150 varieties of the Florida fruit. Some of these varieties differ so much in general characteristics as to be in all sens es of the word a distinct orange, while others differ only in detail. The merchantable crop, however, is comprised of less than a dozen species, these being the Sweet Native Seedling, Parson Brown, Pineapple, King, Jaffa, Ruby Blood, Valencia Late, Tem c ple, and Tangerine. At one time the Sweet Seedling comprised at least .seventy-five per cent of the annual crop, the famous Indi an R iver oranges being practi cally of this species entirely, but now by far the larger proportion of the planted acre age is in budded trees, this condition being attributable to the fact that the budded tree will ripen in from three to fiv e years as against at least 1even years for''the seedling. T HE grapefruit was introduced into Florida from the East Indian Islands by a Captai n Shaddock, and for years 44 Left: Tobac c o field in West Florida Right: Preparing filler in cigar fac t ory of Cuest a Rey and Company, Tampa. P h ot o s b y B u rgtrl Bros. Tampa was known a s Shaddo c k. Whe n first di s pla yed they were regarded as mons trosi ti es, something pleasing to the eye but not to the taste. The first two carl o ads con s igned fr o m Lakeland to Chi cago, indeed, not onl y did not return the money represented in their investment, but actually cost the purchaser $225 in f reight. Chic ago did not want any Florida grapefruit, thank you! Last year no les s t h a n 100,000 bo x es of grapefruit were c onsumed in the "Windy City" bringing at retail about $8.00 a box. An orange that is being grown on a most extens ive and successful s ca l e i n West Florida, particularly in the region of St. Andrews Bay, is the Sats u m a named from a city in Japan where it is said to have originated. The great advantage of the Satsuma is its ability to withstand the most severe freezes that visit the Gulf Coast, due largely to the fact that it is budded on the trifoliata. a semi tropical evergreen of a most hardy t y pe. There are sai d to be a quarter 'of a million acres in West Florida adapted to-Satsuma culture. Florida has a present citrus fruit area of 140,000 acres of bearing and 60,000 acres of non-bearing orange trees, and 60,000 acres of bearing and 25,000 acres of non-bearing grapefruit trees. The in du stry at vresent is returning approximately $30,000,000 annually to those engaged in it. In the production of strawberri es Florida has already become world famous particularly because of her ability to market her product very much earlier than the other Southern strawberry produ cing regions Florida's strawberries command uniformly higher prices than others grown, 75 cents to a dollar a box to the grower for the earlier fruit being ToBAcco FLORIDA Stripping leaf to bacco in one of 1111 Tampa cigar faetories. not uncommon, and an average of 25 cents a box for the entire crop being the rule rather than the exception. The cent e r of Florida' s strawberry industry is Plant City, in the eastern part of Hills borough County, where hundreds of acres are in cultivation to this most important crop, other stra wherry sections being Law tey and Starke. Last year, approximately 850 cars of strawberries, valued at more than a million dollars, were shipped to northern markets from Fl o rida. With a production of 5,500 carloads of w atcrmelons, valued at $2.750,000, Flor-. ida is now second only to Georgia in the prod ucti o n of the delcctahle fru i t whose cult i vation has so contributed to the w e alth of the Empire State of the South. Marion County is the present ch ief center of the watermelon industry, although the growing of watermelons is being carried on extensively throughout the state, Jefferson County, by the way, producing all of the watermelon seed used in the world Yyithin a very few years Florida b destmed to become conspicuous in many other branches of There appears to be no tangible reason why pears, peaches, and plums could not be grown commercially in many sections of Florida, particularly in what is known as the hill sections. Then there is the grape. Today grapes are being experimented with throughout the state, and it is con-


fidently hoped that their will become an industry of the very first magnitude. The commercial growing of both blueberries and blackberries also gives promise of large returns, especially in West Florida, whose climate and soil appear to be particularly well adapted. to their cultivation, as also to the growmg of the fig, which thrives anywhere be tween the Suwanee and the Perdido as well perhaps as in any part of this conti nent. The preserving of figs is now an important industry in many portions of West Florida. Santa Rosa and Escambia Counties. The chief center of the commercial pecan today-the variety grown beina known as the paper shell-is Monticello, a beautiful old town in Jefferson County, built in a grove of magnificent live oaks. In the of jloriculture, too, Flor_. ida has large potentialities. Florida .is truly a land of flowers, and it seems re markable that the commercial aspect of flower raising has not been more largely explored. However, in the past year or two there have be en some marked devel opments in this regard. Near Groveland, for instance, on the shores of Lake Da vid, among the picturesque hills of Lake Some of the essentially tropic fruits are now being grown in Florida, larly in the more southerly port10ns of the state, where climatic conditions ap proximate somewhat those of the lands to which these fruits are indigenous. Among these are mangoes, guavas, kum quats, bananas, coconuts, sapodillas, sugar apples, and avocados, commonly known as alligator pears. The growing of avocados is becoming a most impor tant industry, and the acreage to this fruit is being rapidly extended, espe cially on reclaimed Everglades lands. The value of the annual output of avo cados at present is approximately $2,000,Tarpon S prings is the world's largest sponge market. 000. Thousands of acres of bananas are also being planted in Florida, particularly in what is k nown as the Peace River Val ley, in Polk !=ounty. The banana thriv ed in Florida in a non-commercial way since the day of the state's settle ment, the common variety grown being knowP as the "Lady Finger." This banana has a delicious flavor, but cannot be mar keted commercially. The banana now be ing planted is what is claimed to be an improved "Cave ndish ," a of China. This banana seems to thnv e well in Florida, but the growing of bananas involves large economic problems and until these have been solved it would not appear wise to predict the future of the fruit that has so enriched many of the Central American republics. The pecan, king of all nut-bearing trees can be grown commercially in Florida almost anywhere north of an imaginary line drawn from a point south of Tampa on the Gulf Coast to RockOrag line remcrving overburdm from phosphate deposit Polk County. Remarkable "Sponge Man" made of spo11ge found in the waters arou1td Key West. The sponge industry of this city is an important one. ledge on the Atlantic, attaining its great est degree o f perfection in that sec tion of West Florida lying between the Suwanee and the Apalachicola The wild pecan is found in various sections of the state-on the hammock lands around Cedar Keys, in Levy County, and also scattered throughout the entire northwestern sector, par ticularly in Nassau, Jefferson, Leon, PhoJfrhatt plant and storage bins, Polk County. Photo1 by Burr.,, Bro1. TamptJ. County, is to be found what is said t o be the largest single flower garden on earth. Here, shaded and open to the sun, bloom, in glorious profusion, hun dreds of varieties of flowers, native and exotic, including all manner of lilies, geraniums, roses, orchids, violets, and a myriad of other species. affording one a vision of how beautiful Florida can be made, through the bounty of Nature and the handiwork of man The primary purpose of this wonderful garden is for the production of essential oils, for which heretofore this country has had to depend very largely on foreign sources, but it is the intention of the owners to sell cut flowers also, and it is anticipated that next season more than 400,000 Easter Lilies will be sent to the markets of the East. Another province in which Florida appears destined to occupy a leading role is in the production of bulbs, for which the United States has always had (Continued on page 88)


FLORIDA sunshine Florida milk citrus fruit have produced a boy .Hercules. A boy,. Hercules! Imaginati o n con jures up a picture of a boy of six years, with a strong well-knit b o dy, splendid muscles, clear sun-browned skin and flashing e yes. That, too, i s a picture of Henry Melluish, Jr., of Tampa, a wonder boy to many who have see n him, but a real honest-to-goodness youngster to his proud mother and fathe r. The boy Hercules is no accident. H e is the r esult of careful study and hi s growth is commensurate with the tende r, intelligent care of hi s parents. .. Henry lifts two children at once-one unde r each arm; a girl of ten years, weighing 60 pounds and another of eight, weighing 50 pounds. And-a more difficult f eaJ since h e uses what is t ermed the "back lift"-he raises high above the ground a man weighing 105 pounds. Then, to prove his extreme versatility, he lifts a 10-pound bar; his punching bag describes a dizzying circle under his swift, unerring blows ; he amazes' the by stander with his aerial work, and finishe s with several of the famous Swedish ex ercises In his outdoor g ymnasium, flooded with sunshine, H enry p e r for ms for mothe r and Dad. It is the greatest performance in the world to his parents. It is the mo s t spectacular, the most thrilling. It is Henry Jr. who is performing! Watching Henry, who is as agile as a young animal, strong as a youthful giant, noting the play of hi s muscles, one is awed into silence Then, with becoming m o d e sty, Henry steps aside and lets Dad tell how it happened. Physical development, according to Dad, is d ependent upon sunshine, exer and milk. Given all three, a child can. not fail to grow. "I'l was like thi s," says the elder Mell uish. l "\Ve wanted our children to have ;: 46 FLO.RIDA'S Boy HERCULES B y -MARY YERGER RAYMOND every chance in life so w e chose Flor ida His mother ;nd I have studied b oo ks, read government pa111phlets on th e rearing of babi es and what we have learned has been demonstra t e d in our ch ildren. "One thing we learned is that the growth curve responds to-is dependent upon-sunshine. "In the north there i s an eight months' growth curve for a child. In Florida there are 12 months of growth, since the sun shines p r actically every day in the year. "Henry is a Florida product. When he was a baby he was placed out in the open for dai ly sun baths and when older he romped in the sun and wind. At an early d ate he was taught certain exer cises He was g iv en toys-kiddie c ars. Irish mail s tricycles t o d eve lop the ercise instinct. "We a lso equipped an outdoor g ym n as ium with a strong rop e a couple o f hoe handles, a pair of iron rungs. And a rug, with. leaves unde r it, formed a mat. Henry t ook to it like a dark v take s to watermelon. He ate it up! "Some of his exercises are original. That's another thing health will do. It develops initiative." H e n r y measures true to form. When he was five years o ld he was entered in the big Southeastern Baby show held in Atlanta, where be was pronounced a perfect physical specimen by Dr. Eugene Schreiber, examining phy sician Today, at six years, with the exception of height, his measurements are identical with the government's table for a 12year old boy. In height he equals a child of e ight a nd a half years: Height 48 inches; reach 49; chest (nor mal) 28; chest (expanded) 3014; head 22; n eck 12Y2; waist 251h; bicep lOy.( forearm 8Y,; wrist 6; thigh 16%; calf 110; ankle 8%; torso 20; weight (stnpped) 69 pounds. "Wh'!-t we done with Henry," saxs hzs father, c a n be accomplished any norm. al boy His history is bemg repeated m our twins-Mabel and D avis. "The tr_ouble with children of the present d !iy 1s the pampered life tl:!.ey lead !S detnmental to growth-the daily autolllobile ride supervised play, too many clothes "Turn them loose in the air and sun shine-feed them proper watch them grow." Mabel and David, the 13-mo nth old twins, are proving their parents' theory. They are turned loose in the Florida sunshine clothes-every day. They chmb and tumble and roll like frolicsome kittens. They swmg from the rope attached above their bed and when they drop, light upon "all fours." Their mu scles are strong and flexible, says Mr. Melluish. They never get h urt becau se thei r muscles respond and i nstinctivel y protect them from hurts and jars. ( C ontin1te d on page 134)


to take on a metropolitan air. THE TALE of CITIES THIS is a story with the eter nal triangle for its plot, but the plot unlike the trite makeshift of many a m o dern novelist, concerns a triangle of terra firma as substantial, as yi elding, as graciously abundant as can be found anywhere in America. The Land of the Manatee is the locale of the story; the three lovely sisters: nton, Mana\ee, and the charactersthree cities that might just as wdl have been named for the three graces : Aglaia (Brilliance}, Euphrosyne (Joy), and Thalia (Bloom), for these graceful and beautiful goddesses were r egarded as the inspirers of the qualities which give charrr, to nature, wisdom, love and social intercourse a,nd these qualities are para mount in the sister cities i ri c ndly, smiling, productive. Standing on the banks of the beautiful and bountiful Manatee River with their arm; intertwined about each other, the three sisters are so closely allied that they form virtually one city. On the north side is Palmetto connected with Bradenton and Manatee by a free m u n i c i p a I bridge, a gesture of graciousne s s in itself; o n the s1.uth side stretch Bradenton a nd Manatee, their A Story of the Land of Manatee By RuTH BowMAN MoTT The Manatee R iver is decked t o its tery edge with tropical grotvllr. paved streets and sidewalks forming a continuous liai son between the two, and the little towns that are scattered far into the interior along the Manatee are gathered generously into the arms of the sisters and are thus afforded all the advantages that they have The Manatee River finds its source twenty-five miles -' in the int e rior and from a mere silver ribbon widens gradually until it measures a mile across at the site of the three cities and becomes practically an arm ,pf Tampa Bay. All along the length it adorns the county, decked as it is to its very edge with tropical growth. Alligators bask on its banks; myriads of fish dart about its waters; hundreds of brilliant plumaged birds hover over it, making it a jo y to the sportsman and lover of nature alike. This boastful Land of the Manatee lies forty miles south of Tampa. On the n orth. it s shores are lapped by the genial waters of Tampa Bay, on the west and south, by the sparkling, riotous surf of the Gulf of Mexico, giving it a coast line of nearly two hundred miles Tempered in Winter, cooled in Summer by these waters, Manatee County not only has a d e lightful and healthful cli-47


mate, but a climate that allied with its many Yarieties of soils, makes it a citrus fruit and truck growing country de luxe and enables it to put its products on the market ahead of other sections and demand the "highest prices for them. Palmetto or Thalia (Bloom), as one chooses to call her, shipped the first grapefruit of this season out of Florida to eastern markets. It was the product of the Manatee Fruit Company of Palmetto, and it is the second time in succession that rnnqo;.tlt\' s grove has proved to be the early bird In the vicinity of Palmetto, also, are the famous Atwood grapefruit groves planted twenty-seven years ago. They are still bearing and are the oldest com-merciai grapefruit groves in the world. Palmetto is the first of the sisters reached in traveling the Bayshore Road from Tampa. At the turn of the road to the river front, there is, one might suppose, Hawthorne's House of Seven Gables, so weird so still, so shielded by a tangle of rich tropical growth that sunshine can scarcely penetrate it. Triangular cacti bury their knife-like blades deep into the heart of the palms, and climb sinuous and snake like up to their very crowns. Riotous, scar let hib iscus weigh on smaller plants banana trees oleanders, push and crowd each other and over it all ; at times, there is a stillness when the rustle of a leaf alone tells of the silently creep i ng life unseen, awesome, exquisite, ancient. Face in the other direc tion and there one greets the modern cit y with her miles of brick paved streets, and cement sidewalks, her libraries and schools, 48 On the Palmetto golf course. her churches and new homes, seething with 3,500 progressive citizens, presided over by an up-to-date Chamber of Commerce. Palmetto has one of the high schools of the County, a Carnegie Library, three churches a deli ghtful Country Club and an eighteen-hole golf course, and her citizens are now underta king a cooperative hotel to contain more than a hundred rooms with modern equipmen t. She has two thriving banks many up-to-date stores, and a branch of the Atlantic Ice and Coal Corporation is situated within her limits and during the season for shipping thousands of refrigerator cars are iced here. Her transportation facilities include splendid docking and boat service and two railroads. Palmett o' s b uil d ing permits for 1924 totaled $211,000 and up to June 1st 1925, reached $81,000 exclud ing the amount subOrange groves border on the M anatte Ri'Ler. scribed for the coopera tive hotel. Large apartment houses and many new homes are under construction and her municipal program for this year amounts to $1,250,000, while the Tri City Trust Company has just finished an office building at a cost of $50,000. Aglaia (Brilliance) fallt .. by courtesy to Braden ton the capital city of Manatee County, and it -is fitting that it does, in view of what that city has accomplished Bradentonians know how to lean to their oars .and pull together and in the last years they have sped forward so rapidly that they have increased their population from 3,868 to 8,000 at the tak-ing of the last census. New homes have had to be provided for the newc o mers and Mr. Grant C. U n d e r h i II, President of the Chamber of Commerce an exceptionally lively organization, has been instrumental in the bui l ding of so many h omes that he has won the title of the chief home builder of Bradenton. He is responsible for more than a hundred apartntents and residences in the city and he is now busily at work in. Elkhart, a suburb of Bradenton, which he named for his former home, Elkhart, Ind., and in ano t her subdivision south of the city. South of the city also another c ompa ny is putting up two hundred and sixty houses to take care of the influx of prospective residents. Mr. ]. K. Singletary is another public spirited citizen who gets things done with the spirit of the pioneer He was responsi ble for the building up of one entire street, while Mr. Charles Hull Ewing, former resident of Chicago, and connected


I I I The ruins of Braden Castle where the early white settlers took refuge from the Seminole Indians. with the American Enterprise Company, has to his credit the building of the Post Office, many business places and some of Bradenton's splendid hotels Through a nucleus of her most enter prising citizens, Bradenton, in fact, is fol lowing a strong constructive program. Some of these men joined together and formed the Community Hotel Corporation of Bradenton which is erecting the South land, a modern fireproof hotel of 171 rooms that will be complete about the first of the year Other new hotels, apartments and homes are being built in every direction. Two new bank buildings and the new Peninsular Telephone Building are re cent worthy additions to the handsome structures of the city The total building permits in Bradenton for the year of 19t5, through July, amounted to $2,415,673, exclusive of the half million raised for the erection of the Southland. The ratio of distribution was: 67% for homes 12% for apartments; 21% for commercial buildings. According to licen s e census, mercantile establish ments are increasing at a rate of 62% a year. The city administration under Mayor Whitney Curry, is keeping pace with her progressive citizens Mr. Curry is a de scendant of one of the oldest families of Bradenton. Love for Florida is bred in the bone, but a progressive spirit is strong in his blood and even the old homestead has been torn down sacrificed to give way to the new lovely subdivision where Mr. Curry makes his home In all, Bradenton will have a constrllc tive program for 1925 involving $7,000,000. Operations on municipal works at a cost of $2.000,000 are in full swing now. These include a new artificial gas plant, water works, storm and sanitary sewer system and street improvements. Palmetto ; house to house mail delivery; an extension of her city limits through Palma Sola and out toward old Cortez; a city dock recreation pier and yacht basin that will be the talk, not of the town, but of the whole country; and still greater school facilities for which $265,000 additional educational funds have already been voted. Visualize Bradenton with what she already possesses and what she has in the making and you have a city of fulfillment and promise both. There are handsome churches of almost all denominations, an accredited high school which northern visitors endorse wholeheartedly, a Carnegie library, an eighteen hole golf course and a Country Club which is open to mem bership from all over the United States. And supplementing this, a public recreation park in the center of the city in which are located roque and tennis courts, horse shoe lanes and a ctub house where tourists from all over the country can get acquainted and enjoy together the has : pitality for which Bradenton, the Friendly City, is noted And these sports may be varied by unexcelled fishing, bathing, boat? ing. vVith so much that is new protruding itself into the precincts of the Bradenton that was quaint and old, one should not get the impression of a garish newness, for the city is set like a gem on a natural elevation with the beautiful Manatee lap. ping at her feet, sparkling by night with her modernized white way, glistening by day with her clean wide streets and splen did buildings. Her Court House Square is friendly and nice, her County building imposing, but softened and dignified by the shade of stately trees. Her shops so clean, so up-to-the-minute that they entice one really more than many establishments of larger cities. Bradenton homes along the River are entrancing. There is scarcely any telling '. where one garden begins and the other ends, and the houses themselves are lovely from every view, as they sit back among the tropical shrubbery and peer out at one like fine ladies with their skirts spread out and flowered paths like gay ribbons waveri:1g down the lawn to the River's'. edge. And Bradenton is proud of her water front and knows its value. She recently acquired a second boat line to operate between herself and Tampa, St. Petersburg, and Palmetto, including riparian rights and docking facilities at all four cities This suppl e mented materially the transporation facilities already offered by one steamship line and rail transportation over the Seaboard Air Line, the Atlanti<; Coast Line, the East and West Coast rail roads. Besides this the picturesque Tami ami Trail, which eventually will connect Tampa with Fort Mey,ers, gives one high way to Tampa and all points north, the Bayshore Drive another, while fine hard surfaced roads thread every part of the There are other things that Bradenton wants and it is a foregone conclusion that she will get them because she knows how to get what she goes after : a traffic manager in cooperation with Manatee and Terra Ctia Island in Terra Ctia Bay near Palmetto.


1 -i Pa1t of business sectio11 of Bradenton from the Manatee County Court House. <:ounty and connect -through these two principal highways with the state system -of roads. A familiar figure in water front activi ties and one that is e:"

packing houses, as has Palmetto, and a well established preserving factory. In 1924, Manatee's building permits reached a total of $174,950, while at pres ent new homes are being built in every direction. The civic improvements under way now amount to over $1,000,000. And Manatee, also, has a free municipal which connects with Ellenton on the Palmetto side Starting from Braden ton or Manatee and making the loop cover ing the two bridges and taking one deep into the heart of the truck farms around Ellenton, Palmetto, Parrish, is a drive that will win the heart of any tourist and tempt him to stop and build his home-fire not eventually but on the instant. Parrish is the center of the grapefruit, orange and vegetable growing section; Sl lenton boasts of some of the best farm lands in Manatee County with natural flowing wells to furnish the irrigation. In this country at this time of the year, the tourist may drive through miles and miles of groves among trees laden with the white-gold of the grapefruit and the deeper yellow gold of the orange. A little later he can view truck farms of twenty acres in one patch of lettuce, ten of tomatoes, ripening under the hearten ing sun of Florida while northern farm lands are buried deep under snow. The town of Ellenton is bustling during the shipping season with nine vegetable packing houses running at capacity. There are two large ful ler s earth factories that operate there constantly al so. Picking peppers o1t Terra Ccia Isla1td A field of l e ttuce re11

j i SPINNERS of GOLD zn FLORIDA By BuLLIN SPENCER The Story of a Modern Midas Who Took His Relatives on the Biggest Picnic of Th.eir Lives in the National Pla)'grounds of the : United States Manager of Colorado Springs Rodeo, Rodes he is Rodeo's best customer. THE boom that is sweeping Florida is like a golden web hovering over the land. It is as if a great unseen spinner sat at his weaving attaching his thread to one point another in the State filling it with the glow of promise and achievement. :111d from these vantage points spinning broader, wider, embracing more and more territory, drawing more and more people into its friendly meshes, and hold ing them voluntary prisoners because of the splendid lure of opportunity. A worthy spinner who works tire lessly, carefully, and whose handiwork is so perfect that when the rush for land is over and prices settle to the jogtrut of routine, it will be found that he has woven a pattern of finance, comnoe7ce, enterprise and endeavor wherein thous ands of acres more of Florida soil have been cultivated, hundreds of additional towns have flowered on her bosom, numberless new industries have been counted to her credit, and countless people are stretching hands in friendli ness across what was once her waste lands. In the completion of such a work, it is inevitable that some few chosen people will be caught in the golden mesh ancl be created Midases, or, more correctly, that they will glimpse the magnitude of the work and rushing in on wings of fait't will take hold of one of the golden thre tds and themselves assist in the spinninb There is Charles Rodes of Fort Lau lerdale, D. P. Davis of Miami an:l Da\is Islands; John Ringling of Sara sota; and in the broaderand deeper sense: Henry M. Flager who made the East Coast of Florida, Henry B Plam of the Gulf shore of Southern Flor1d

-well above Fort Lauderdale, sold his ,store, and took up the glistening thread to weave his bit of design into the tapestry depicting the Golden Age of Florida. Incidentally, as if the touch still lingered on his humble pos o sessions, the little store, twice sold, has brought prosperity to both of its su!> sequent owners. It is said that the man who has vision -enough to see and lets the inspiration ;pass without attempting to mold it into -concrete form is left poorer than he was 'before he was given the grace to see, tbut Mr. Rodes followed the light. All these years he had continued to far'? with what time he could spare from hts -store and resting from his labors one eveni'ng, he gazed over his farm and -dreamed of Venice. Down its weary -ditches he saw sparkling waters and glid-ing crafts, in its waste stretches, palaces, picturesque homes, in its jungle growth, 'beautiful Italian gardens. Immediately he had conceived the -dream, he began to make business like plans and execute them. He platted his 1and, he turned ditches into canals, he put his subdivision on the market .and called it Venice. The scheme was a whirlwind success, and the old city that had once been a military reservation and trading post for the Indians, 'became presumably, the romantic Ita-1ian port of the Old World with canals threading the city this way and that, so .as to give each resident lot a water front, and connecting the natural waterways so .gracefully that they seemed to be the bandiwork of nature herself, and re -sulted in far flung vistas of bewildering beauty. Pleasure boats soon ap-eared on the canals and ocean vessels lipped in and out of the heart uf the -city along New River, that Indian tradi tion says sprang up over night, making the illusion complete. Thus began Mr. R o des' winged career as a realtor and his subsequent acquisi tion of millions. The little old farm -house gave way to a palatial home, the farm wagons to luxuriant limousines. "The millionaire put his house in order as befitted a modern Midas, but unlike Midas's household, the family life with all its simplicity, candor and unassum -ing sweetness remained the same. The family now consists of Mr. and Mrs. Rodes and Charles G. Jr., a clean cut youth and ardent athlete, who made a name for himself at Stetson University when he set a new record for the onemile dash at the Gainsville Meet, and who is one of the best tennis players in Florida. Mr. and Mrs. Rodes Sllapped at the brink of the Grand Can yon in Arizona . The change in the financial affairs of the Rodes gave them an opportunity to travel and resulted in a trip to California and the Western Coast. While Mr. Rodes declares that the best part of going away is the getting back to Florida, he is able to enjoy to the fullest the delight of other parts of his country. And he enjoyed his trip out to the great open spaces so much he kept wishing that he might have thts or that one of h is family with him as different features unrolled themselves that he knew would make. special appeal to their varied personalities .H E has seven sisters and three brothers and they are all bound together by a bond of affection closely knit by a child hood of happy days spent together in West Virginia. And another vision came to him-a vision of all of them, turned boys and girls again, and off for the biggest picnic of their lives in the national playgrounds of the United States. As with the first vision, he had no sooner conceived it than he proceeded to make it a fact. He sent out a gracious summons to the clan of Rodes and all their tribes and included, not only his closest relatives but also his aunts and uncles and cousins. Get ting enthusiastic replies, he mapped out the trip thoroughly, and set to work to charter two Pullman cars, one solid Pullman, the other a combination of drawing-room sections, dining-room and shower baths. The trip as planned was to cost him $40,000 and included the expenses of each member of the party from the time he left his horne town, no matter in what corner of the country it was, until he returned. Now there are philanthropists and Tht gang at Tia Juana M esico. philanthrupists, but too often their wealth flows out to endeavors that bring them public commendation while their relatives continue along the drab road of routine without ever a day of brilliant joyousness to make them lift their eyes ; from the ground. But Mr. Rodes' thought for others begins at his own fireside and from this hospitable spot . widens out to broader fields. The personnel of the party, when they were all gathered together and on theii: way, numbered fifty-two souls It included two preachers among the tives, and from outside the clan, a physician, a cameraman and a newspaper reporter The Rodes Florida Special left Fort Lauderdale on July 20, captained by Mr. Rodes with his clever, dark-eyed wife as mate, and his son as cheer leader. On it, too, were Mrs. W. M Kyle and her family sister of Charlie Rodes and wife of the President of the Fort Lauderdale Bank and Trust Company, whose duties deprived him of participating in the family reunion; the Misses Olga May and Margaret Grant; Miss Ruby Leach, United News staff correspondent, and Mr. E. M. Kelcy, photographer, all of Fort Lauderdale with the exception of Miss Leach. There were, also, of course, a battery of cooks, waiters and porters, well equipped with good humor and thoroughly in the spirit of the trip. At Meii;>Ourne, Fla., Mr. Rodes was joined by his sister Mrs. C. R. John-.. son, and his three brothers: John B., Seth, and M. B with their families. It was here, too, that Dr. and Mrs. I. F. Bean came on. Mr. John B. Rodes has come well to the fore in Brevard County as a promo( Continued on page 165)


1 I "What a droll thi11g i t wm1ld be, said Mrs. Briller abruptly, for, if she could, Mrs. Briller would hav e looked for romanc e between the very hands of the a droll thing it would b e to fall in l ove with a girl i11 a picture?" PEYSON'S pAINT LADY A REN'T the magazine adver tisements in these da y s simply wonderful?" Mrs. Briller, with her charming air of candor, propounded. "Amazingly good," said Berkeley. So original-such pains taken to make them artistic-such pretty girls to pose for the pictures," Mrs. Briller went on contentedly. Gi v e Mrs. Briller leave to continue her subject and she always pas se d it around lik e bonbons, convinced that everyone was pleased. "I always look the advertisements through just as much as I do the magazine matter," she continued, with a kind of pride. Berkeley, from his neighboring porch chair overlooking the blue waters of the Bay, groaned; not really groaned, per haps, but he thought of a groan-just as one '\':ill who is mentally overburdened in public. "I suppose," Berkeley said to his at tentive self "that I have heard ten thousand say that thing, just pre ci sely as if they had inv-ented the idea. Whereupon he smil ed a ssen t at Mrs. Briller, for Mrs. Brill e r demanded a smile at every noun. Then he turned over the advertisin g p age s of his own magazine. "Here they all are, bl ess 'em," he sa!d meditativ ely. "Floor-stai n and gelatm and reason s why and refrige r a t o r s and diamonds and r a di os and squabs and phonographs and moto r s and then motors and paints-" Berkeley stopped talking and turned back a page. "What a wonderful girl!" he thought, and said nothing, holding the magazine open on his knee. The paint advertisement took up two pages and it was colored There was a "'54 By ZONA GALE Ill u strated by Dt1dl ey Glo yne Summers picture of a pail of paint, reasons whv one should buy it, and a cut of a browil house in a tropical country where su:1, wind, and insects had no effect upon the paint; and there were letters from people in polar latitudes telling how snow and ice did nothing bu t bring out the tints. But the picture in the center-the pic ture in the center was the thing. There was a line of verandarail with pillars and three whi te steps. And at the top of the steps was a girl in blue linen. Her hair went back from her face, and her eyes were smiling and she stood with her arms so folded that a hand touched either elbow where the blue sleeve stopped. Over her head was an orange and-canary label which said: "Peyson's Paints. Best on Earth." "What a wonderful girl!" Berkeley said aloud Mrs. Briller did not lo ok. She had found an automobile advertisement, with a cut of a new model, and she was entranced by the color of the cushions. But thi s did not pre ven t her from saying "Yes?" critically for she criticized p rettil y as ofte n a s she laughed-at every noun. "But I don't see," offered Berkeley idly-his finger marking the place of that two-page advertisement-"! don't see where they get such stunning girls for the advertisements. They ,all look like something out of a frieze, with the g owns of a Broadway first night. If they a re all ravin' princesses as they look, how do they come to pose at 'all?" Berkeley pondered it. This girl now how had she come to pose? She looked as if a hundred belted earls were in their g raves to account for h e r Why should s he have pos ed for an adve rti sement of paints m ade by one Peyso n ? "What a droll thi ng it would be," said Mrs. Briller abruptly for if she could, Mrs. Briller would have l o oked for ro mance between the very hands of the clock, "what a droll thing it would be to. fall in lo v e with a girl in a picture." Berkeley reflected "I wouldn't mind that so much," he said; "that would be rather a joke, wouldn't it? But what would matter would be the way one actually met her. I hope to heaven," said Berkeley ear nestly, "that when I meet my future wife they'll hang out a star or two, and a blazing moon and g ive a cue to a nightingale." MRS. BRILLER looked at him curiously. "What a charming sentimentalist you are I" she offered vaguely ; "and do let m e see the girl in the picture. What does she ad vertise?" Berkeley promptl y lo s t the place in the page. "I have forgotten all about her, he declared, smiling in Mrs. Briller s eyes as the others stro lled out fo r tea. But he had not forgotte n On the contrary, he rem e mb e red more than once in the two d ays that remained to Mrs. Briller s house -p arty. He took the mag azine to his room and laid it face down ward among his brus hes, and from time to time he loo ked casually at the pic ture of the girl in blue linen and reflected how delightful it would b e if improbable things were not so uncompromisingly impossible. For in some way that pic ture haunted him He looked to see where Peyson's paints were handled, and he turned it over in his mind that a man might go to R eed s Holl ow a suburb of the metropolis. where th e Florida


I warehouse was, and look about a bit, and no one be the wiser. "Gad!" he said t o himself in scorn, o n the afternoon of the second day, "I'll b e putting on silver armor next, and appearing at the door of the paint works." And on the afternoon of the second day something happened, which transformed Mrs. Briller's houseparty into what she flutteringly called a surprise-party. For Cardle, her brother, cruising up the West Coast, dropped anchor in the Bay where a nose of the Briller estate ran down to the water. He came ashore, and appearing among them on the veranda at tea, invited every one to come aboard the Mer-boat with him for three days. No one thought of refusing, and in two hours they were o n the way. Cardle greeted Berkeley with effusion, and as they all streamed across the fields in the sunset-they were to dine on the yacht-he elected to walk beside him and to tell him how matters stood. Cardle was huge in his flannels, -and he always said: "Surely you knew that? I inust have talked with you about it before. I always talk al?otit that." "I'm jolly glad to get you on the yacht,. Berkeley," he told him now; "I've d o ne my best to get -you before, you know. I've tried to get you down to our place in the winter, too, haven't I? I'm not so crazy about the boat myself, but my wife is, and we like a jolly crowd. There's only my wife and my niece aboard now-and two more. But the two are engaged and you can count 'em out. They'd like it Berkeley tried to remember. He had not known that Cardle had a niece. It was very remiss of him not to know; but then, he reflected, tramping through the long grass, there were so many things he didn t know. He could not even remember where Cardle's place was. He looked across the field, gloriously smitten by light from the cloudpiled sky, and it came to him suddenly that he would give much to be crossing that field at that minute to me e t somebody in blue lin en, coming. toward him with her arms so folded that a hand touched either elbow where the blue sleeve stopped. It smote him with a kind of giddiness that here was the field, and here was he himself, and somewhere in th e world was the girl in the blue linen dress, and all that he dreamed possible. Cardle was talking on. "I tell you what," he said, "I wouldn't give one car for four yachts. Talk about repairing a car-why, I've laid out enough on that Mer-boa t to bury her with full military honors. I've just had h e r painted again-that's the only luxury I can really afford. "Painted," repeated B erkeley, with his flattering attention. "Painted," he said again, with an associative image of a two-page paint advertisement, colored "By the way," Berkeley asked-not that he really wanted to know, but the question amused him-"by the way, what paint did you use?" "Paint?" repeated Cardle Berkeley n odded, as interested as if he were about to select a new coat for tbe heavens. "Why, I .used Peyson's, said Cardle, in a kind of surprise Berkeley was frankly startled. It was so absurd, as if the fields. and cloud piled sky had known of hts late wtsh, and had grante<:! him to approach near the subject of his lady I "Let me tell you," said Cardle, swing-ing ahead, "that that's the finest sunproof paint in the country. If I'm not mistaken the Milky "Way will be touched up with Peyson's enamel before the season is over, if I do say it You know of course tha t I'm indir ec tly interested there?" :Inte re sted?" said Berkeley. "Yes-in 'Peyson's Paints, the Best on Earth.' Haven't I told you that?" asked Cardle. I must have talked with you about that before. I always talk with everybody about that." Berkeley put it to himself whether thi s coincidence really meant something -as coincidences seldom do. Then from the group ahead he heard Briller sending back to him a little shriek of appeal-musical and melancholy. "Don," she cried, "oh, Don Berkeley! I've d o ne the most frightful thing. I've invited a man to dinner, and in the excitement we've come off and left him. He will be at the house any minute-oh, would you go back to the lodge and telephone him t o fo llow u s h e re ? And we'll simply hav e t o wait for him ." "Why, yes, Mrs. Briller," said Berkeley, "yes. Has-he a name?" "His name," said Mrs. Brill e r in worried abstracti on, i s Hoppleton. Thank you so very much, D o n ." Hoppleton. Berkeley said the name over as he turned and faced once more the glory of the wide, gray-green fields. And whv in the world should he, he wondered idly, be roving across a strange pasture, intent on one Hoppleton of whom he had never heard? He vaulted a fence and struck through the long, lush grass, starred with wild-flower bloom. and his eye swept the field as far as the distant gate by the rhododendrons, be'' yond which lay the lodge of the Briller Place. Here was this field, gold in the light of the clo ud-pil ed sky; and somewhere in the world was the girl of that picture who persisted in his mind Why was it th a t instead of being in this charming to meet her, Destiny had set him down here and fill ed his mind with one H opple ton? Then he b eca me aware that somebody was standing by the gate under the magnolias. Berkeley's heart gave a c urious little dart as he saw her, as if it had said to him: What if that were she? Cardle's having read his most secret Peyson's Paint thoughts made him ner-. vously ready for any coincidence. He even quickened hi s steps, hardly daring his second glance toward the lady for fear of her failure to be, impossibly, the right one. And when he did look again he could have found it in his heart to sto p in th e path, for the actuality see med the most impossible of all. She was not in blue linen She was in white serge. Her hair did not go rippling back from her face, but it lay in little bright tendrils all about her forehead. And her eyes, instead of smiling, were grave and direct. In a word, she was not in the very least like the lady of Berkeley's two days of dreams;, and yet, with her almost disconcerting prettiness, she was here in the field ( C 011timced Ol> page 17i) Whetl they emerged on the smooth whit e sand of the beach, u:ith th e very wa-::cs of the Gulf n11ming in t oward them littl e curtsies, every 011e had b een rowed out to yacht, and the dory was returni"g for him


An ADMIRAL ACTIVE tn FLORIDA Victor Blue Regained Health There and Uses It for the Common Good By w. H. CHAMBEIU.AIN Victor Blue when he commanded the Battleship Texas. Pholo copy,ighl b:v Clintdinst, Wa.shinglcrn, D. C. DUVAL COUNTY looks on him as a native though he is South Carolinian by birth and cosmo. polite by training. The Jacksonville man who doesn't know Admiral Victor Blue argues himself unknown. And this despite the fact that only the past half-dozen years of his life have been spent in that neighborhood. But personality counts for a lot and one whose naval record won fame is pretty sure of an introduction wherever he lands. short time had enrolled some forty names including such well known. pc;ople as Rear Admiral Cone, Major Ge neral Clem, Homer Ferguson, the noted ship builder, and others. They bought a tract of some two hundred acres at the northern end of the island including the old plantation house dating back to the time of the Spanish occupation of Florida. This building has been remodeled to serve the needs of the organization known as the Army & Navy Country Club. During this past year another tract of some four hundred acres adjoining have come under the Club control and recently surveyors from Jacksonville have been laying out the prop-erty in plots for the accommodation of winter residents. There is a scramble to get house sites. Not content with what has been ac complished in so short a time Admiral Blue is busily at work on his scheme for a great boulevard from Jacksonville to the ocean connecting Fort George by a viaduct with Cedar Point and opening up a wide territory adjacent to the bustling city which has come to be known as the "Gate:way" to Florida. He enlisted the support of Jacksonville's hustling organization, the Civitan Club, secured the co-operation of other "for ward-looking" men, made speeches and wrote letters to stir up public interest. (Continu e d on page 227) It was after the Washington doctors had given him up as a victim of anginapectoris that he drifted down to Fort George Island in the mouth of the St. Johns River. Once this southernmost of the cotton growing sea islands had been a resort where ocean liners discharged passengers from New York and a host of Northerners had bought orange groves. But during the seventies the hotel burned down and then the "big freeze" killed off the fruit trees. Save for a cluster of fishermen's houses called Pilot Town the place, ten years ago, W

in circumference, showing the graduation of color. Two Delightful Florida Fruits The Mango and Papaya IN the realm of mythological romance is found the story of the golden ap ples of the Hesperides. Mortals have, all these ages, been wishing for just one bite of those famous apples reserved Jor the gods, and guarde d by four beautiful sisters. At la st, either there has been a lapse on the part of the guards, or else the gods have de cid ed that since the gift came originall y from the goddess of Earth, the apples of the Hesperides should be returned to the children of Earth. We are inclined to the latter opinion. vVe believe that they had lost a bit of their lu ster and were sent to the studio of Mother Nature to be r estored to their origi nal beauty and brilliance. She, catching the spirit of the gift, went imm ediately to the task. When they came into the hands of the children of Earth, they had never seen such wonderful and beautiful and delicious fruit, for they were the most delicious fruit in the world, and they called them Hayden Mangoes, and the rest of the Hesperidean apples paled into mere myths in comparison. There was great joy in the hearts of two people who had for years been hop ing f o r some such event. Ca p tain A J Hay d e n, and his wife, on his retirement from the United States army, had moved to Florida where they dreamed of devoting th e ir time to the cultivation of the fruits and Aowers which they both loved They found many varieties of each, of which neithe r had ever heard before. They hac! a l ot of fun e x perimenting with the fruits. They knew that Mother Nature was a really terrible joker when it came to the planting of seeds from some of the fruits vVhcn thev took a bud from some lovely t y pe of fruit and placed it on a strong stock, they knew the y would enjoy the same fruit But aftrr eating the fruit, if they planted the seeds, they knew th a t the y were quite likely to be the victims of one of Na ure' s jests and sometimes, whe n fruit was produced. it would not even re semble the delicious variety from which By CLARISSA GREENE the seed came, but would be small and tasteless, or bitter and sour. On the other h and, sometimes the seed would result in an improved variety, which would be much better than that from which they procured the seed. It was in this manner the Hayden mango was produced. Captain Hayden had been told that there was up at Magnoli a, Florida, a Mulgoba mango from India which was a very superior variety. One tree had survived the frost of 1895. He went to see it but found on his arrival that the fruit had not yet ripened. for it was pretty far north for the mango to grow. But he wanted some of the fruit with which to do some experimenting so engage d fifty of the mangoes to be shipped to him as they ripened. For this fruit he paid twelve dollars and a half. They were sent to him in tomato crates, and were as wonderful as he had hoped, big and delicious and beautifully colored. They gave a few to their friends, ate and enjoyed the balance, carefully saving and planting the seeds. Every one sprouted and a period of five or six years was de voted to the e s pecial care of tho s e forty seedling mang o es. When at la st they bore fruit, every single one of them was of in ferior grade, except one. That one tree had th e big ges t and mos t beautifully col ored mangoes they had ever seen 'When the y were ripened they were more delicio us than any fruit of any variety or type they had ever seen. Their spicy odor and peachlike tender consistency exceeded even their most sanguine hopes, and they knew that they had produced a new and superior type of mango, and they dreamed of see ing it widely distributed over tropical countries, taking the place of the smaller and inferior t y pes then being grown. But Captain Hayden did not live to see even the second crop of the wonderful mangoes, which were large r and lovelier and more d e licious than any that had ever before been grown, in all the world. Mrs. Hayden realizing their value and knowing how to proceed, sent two beautiful specimens to the United States Department of Agriculture at Washington, with the req uest that the variety be named for the man who had produced it, and so they became the Hayden mangoes . Then she took one mango which was larger than e ither of the specim ens sent to Was hington, and sent it to Captain Hayden's friend, Mr. Ed. Simmons of the Plant Introduction Station at Miami, Florida. It weighed twenty two ounces. Mr. Simmons immediately became interested. He realized the great value of the new product, and took up the work of passing on to the rest of Earth's children this gift of the gods. Perhaps he didn t realize that he was being used to distribute a gift with such a history, but his whole life is now being devoted to the passing on of any good thing that grows, or can be made to grow, so again sly Mother Nature smiled to herself as she saw the work placed in his capable hands. His devotion d id not cease until he had seen the Hayden Mango perpetuated and gradually dis tributed, being: ultimately well established in many groves. The original tree is still standin g ncar the bay a few miles below Miami. Because of the fact that Mrs. Hayden had the necessary knowledge and the ability to act, there are today uncounted hundreds of acres in the southeast part of Florida, which are being planted to this delicious kind of mango with a goodly sprinkling of Mulgobas. WHILE it is true that the fruit in ib present form did not exist up to a few years ago, ye t the people of East India and those islands which lie close to the Eqt1ator have been eating maq goes for ages. Mango trees more than three hundred years old and still vigorous were found in Northern India, by an English hortict1ltmist Charles Maries, twenty years ago while traveling in that seCtion They were the remnants of an orchard of one hundred thousand trees 57


I l I I which had been planted by the Mughul emperor who reigned from 1556 to 1605. This was long years before the planting of extensive commercial orchards was established. When trade relations between India and the outside world were placed on a firm basis, cultivation of the mango spread to other countries, and is today of more importance to unnumbered millions of people throughout the tropics than is the apple to temperate North America. Comparison of the small area of temperate North America with the territory contained in the wide band which encircles the earth's surface, lying each side of the Equator and extending to a line drawn a few miles north of Miami, Florida, will accent the difference in the two areas. South of that boundary line lies a territory which is below the frost line, which is the natural home of the mango. In addition to the many seedling varieties, there are now so many hundreds of acres being planted to the improved varieties of this much loved fruit, that the County Agent of Date County, Florida, Mr. ]. S. Rainey, would not attempt an estimation of their extent, preferring rather to postpone any annoJlnce ment of the figures, whatsoever, till results of a recent questionnaire on the subject are available. Dr. David Fairchild, Agricultural Explore r in Charge of Foreign Seed and Plant Introduction, United States Department of Agriculture, says of the mango, "It is the mos t delicious fruit in the world." Marshall Schwisher, eminent publisher of m)lsic, Philadelphia, in speaking of the same fruit said, "It has the greatest flavor that has eve r tickled the palate of man. It is commonly called the Aristocrat of Fruits, and persons who attempt to describe it, use up all their supply of superlatives, and "hope the day will come when they can serve you with one of the big beautiful Hayden or Mulgobas," for it is the im proved type to which they refe r The seedlings are far inferior, but still are eaten and enjoyed b y millions of people in all tropical countries. Ask ten people who have li ved for years in the tropics and nine of them will tell you that the turpentine mango is d e licious, and thev don't mind the turpentine flavor at all, in fact that they like it, but, of course it is not to be compared with the improved mango. A well fruit e d papaya tree, showing various si::es from blossoms to matured fruit. puckery little choke cherry, its big pit, little skin and no meat, and the largest and most highly improved Early Richmond or big, meaty, black cherries. Almost as great a gulf exists between a hard, sour tough crab-apple and a big, beautiful Deliciou s Apple Those who have eaten the jungle variety of mango only, and failed to find reason for desiring a second taste, have a delightful surprise awaiting them when they have their fir s t bite of the improved type of the same fruit. The skin of the Hay den is almost as smooth and glossy as an apple, and its texture is between that of an apple and a peach, while the flesh is one of the ri\. \ golden yellow ,pf the Alberta. rhe flavor is so delicious that most people are immediately fond of it, and refuse to eat them in any way except sliced, like peaches, or served in halves and eaten with a spoon. However there are many ways of preparing them. They are so wholesome and possessed of such an absolutely good taste that much is claimed for them as a beneficial article of diet. Someone has said they didn't need medicinal value; they were so delicious that they need nothing more to recommend them. Vitamines gambol within their lo vely walls, ready to assist in -the little matter of the digestion of him who eats thereof. They are eaten in such prodigious quantities b y children and grownups alike, that no claim for them seems t o sound over enthusiastic. One really. hesitates to limit claims therefor. Like the apple of the North "it never was educated. It started to school, but didn't get there. It was too good to save till school was reached." In the South one sees children eating them on the way to school, on the streets and everywhere. Improved varieties are bein g shipped in increasing quantities to markets which eagerly await them, northern m a r k e t s d emanding more than can at present be supplied. Mangoes may be used even before the y are ripe Mrs. C. C. Aston, who was one of the old settlers at the mouth of the Miami River, says that there are two ways of making very simple mango pie. Green Mango Pie Take mangoes that are just turning, slice thin and stew till tender; add teaspoon butter; line deep pie pan with puff paste; put in mangoes; add sugar and juice of half a lemon, or lime; grate nutmeg over top crust, cut in narrow strips and bake in hot oven. Another good way to make mango pie is to boil the mangoes ; run through a ricer or sieve and make same as egg custard. Many persons prefer to use the mangoes while quite green, exactly as they do rhubarb, leaving out all spices, as the rich flavor of the mango needs no addition of seasoning to enhance its palatability. Peel and slice the green mangoes. Line the pan with good paste and put the fruit into it. Sprinkle with sugar and flour and a d d a tablespoon water. This is said to be equal to rhubarb pie and is so similar that many persons mistake it for that popular member of the pie tribe. It is a far cry from the littl e fibre-filled mangoes of the iungle type, with their strong turpentine flavor to the big, beautiful, fibreless m a n g o e s which are about the size of a cantaloupe. There is more difference between the two than b e t w e e n the The Sunder sha Mango is a n ew variety itztroduced in Florida b y the governm e nt's e.rpenm e nt stati on. Ripe Mango Pie Peel, and slice ripe fruit and proceed above, using less sugar By selecting man-58


goes that are not ripe enough to be stringy, even inferior varie ties of seeding mangoes may be be used. Peel and slice thin. Put tablespoon butter in fry ing pan; heat and add man goes ; add sugar, nutmeg and cinnamon; cover and cook very slowly in order not to scorch. Mango Dumplings Make a rich baking powder biscuit dough. Roll almost as thin as pie crust; cut into squares large enough to cover an apple; put in the middle of each square, a piece of mango about the size of an apple ; sprinkl e a teaspoon of sugar, a small piece of butter; turn the ends of the dough over mango and lap them tight. Lay the dumplings in a well buttered p an, the smooth side upvard ; when the pan is filled put a small piece of butter on top of each dumpling, sprinkle the whole with a cupful of sugar, pour in a cupful of boiling water, then place in moderate oven for an hour. Baste with the liquor once or twice. Serve with .sugar and cream or a pudding sauce. Canned Mangoes Peel the fruit into neat slices, cutting from stem end. Put in boiling syrup, boil ten minutes, and place in well sterilized jars and seal at once Make syrup hy using one cup sugar and one cup water. Do not attempt to cook large quantity at one time or slices will break. Mrs. M. E. Jones, who came with her parents to Miami when a child, grew up, married and lived here for a number of years, gives as her simple method of making marmalade of the fibre-filled j ungle mangoes. Mango Marmalade Peel ripe mangoes and grate on coarse grater; strain through ricer or sieve to remove fibre; boil five minutes with a littl e less than equal part sugar till stiff. Others peel the ripe fruit and put into kettle with water to half cover. Pulp may or may not be cut from the seed. The latter makes a smoother marmalade. When the fruit is tender, rub through colander. Return to preserving kettle with one cup sugar to each quart of pul p. Boil thirty minutes and seal at once. Mrs. Jones says that a delicious ice <:ream may be made from the mangoes by preparing them as for marmaladeabout half a dozen to a two quart freez er. Use any good ice cream recipe add mangoes and freeze as any fruit ice <:ream Mango Jelly For jell y the green fruit is u s ed Peel and cook the green mangoes. Strain, a nd to each cup of boiling juice, add one cup of suga r Boil till jelly forms when dropped from a spoon. Mrs. W. A. Fickle who is a prominent church worker of Miami says that she prefers the addition of a dash of lime juice and makes hers as follows: Take about one peck hard apple man goes, cut in small pieces, putting skin, seed s and pulp on to cook with enough water to cover, cooking well Then strain and to seven cups of juice add five cups and four tablespoons of lime juice. Cook about forty minutes, or till it jells from the spoon Mrs. W. A. Hooks, a pioneer in S outh east Florida, made the most deliciou s The papaya, which, in the West Indies, is

. I I I ;' i i ,10 !lo I I I j lf ilo i!O ,fO fO By JOSEPH FAUS TIOUSANDS and thousands of years ago here was no Florida at all, when there was instead nothing but long dreary stretches of undulating marine polyps that reared their pink skeletons above the water-line of the Ocean there was conceived the P alm Tree. From the Lands of the South, lea!!Ues and leagueS away, came two seeds of the Palm Tree. They were borne on the warm boso m of the mi ghty Oce a n and depos ited on the edge of the long, peninsul a r-like strip. of coral that i s now Florida. And the seeds took root in the white sand and sof t pink coralline; and they and bl ossomed and became tall and green and beautiful. Y ears went by, and other see ds, brought too by the Oc ean, w e re t osse d hig h and dry on the coral s urface ; and they also took root and grew . But these pl ants, unlik e the p a lms could not stand the ferocity of the wind that often came from over the Ocean; n either c o uld they live in ground tha t carr ied so much sa lt And thus in their youth they became stunted and withered; and they soo n gave up the fight for existence and died away and bec a me part of the earth agai n Because of this, small vegetation grew, and soo n the cora l was inches above the Ocean; and it was covered with fine sand a:1d on this sand blo ssomed the rich green grasses. Now a t all these manifestations of nature the Ocean was jealous and angry; it wanted all the earth's surface for it s ow n It made the wind howl. savagely and eeril y ove r the new land and about the t wo Palm Trees It wrathfully dashed its biggest waves far up the beach, seeki n g to undermine the trees and wear away the grasses. But its mad endeavors came to naught. All it could do, it seeme d wa s to keep the other seeds from grow-ing into lar g e trees. At this the two Palm Trees were very sed, for they were lonely and wanted the companionship of their kind. '"ri-lEY became Lover s They swayed their trunks toward each other; they let their lea ves mingle affectionately, and they planned how they might help the sick s eeds nearby to grow They sai d to them: "You lie still a ;"ld the wind in its wrath, before it reali zes it, will carry you far back inland. Then you will be away from the Ocean's salt tha t makes yo u s ic:k And after yo u take root and begin t.o gro w we will put ours e l ves close together and fight off the wind and wa ves of the angry Ocean." At this the fria_htened little seeds took courage, and thev did as the .1-'alm Trees b ade them. Sure enouoh. the wind came dancing mockingly fr om off the &ean and it taunted the little seeds and sc offed at their lack of strength and life; then-just as the Love rs h a d said-it thoug htlessly c a rried them furthe r inland and left them there, score s of feet from the Ocean So they found nice warm beds in the r ich sand, and befor e m any da_ys had passe d they emerged, green little sprouts They grew fast, and, s eeinp, this, the Ocean was wrought up to a mighty pitch of jealous ange r ; 'and he blew his wind terribly strong and sought to tear them down, but they were now protected by the Palm Trees and s6 escaped from harin.. Then the crafty Ocean tried to insinuate his salt throug h the earth tO them, but the polyps of the CIJrilJ and the humus of the soil threw it all off <,. And the littl e plants g r ew In tim e they prospered and turned into Trees. They were Oak Trees and Pine Tree s and Eucalyptus Trees and all sorts of Fruit Trees and many, many other kind o f trees And they, in tum, as the years passed made other seeds; and these were scattered b y the kind Land wind (tha t has n o thing to do with t h e Ocean wind) all .over the country. . Some of these seeds grew t ogether and made Forests. Bec ause of the Forests the Birds came ; and after the m came the Animals. In far-off l a nd s to the North the Indians heard of all this; and they came in their c a noes and on tame h orses and cast their tepees in the b ea utiful new land. F o r hundreds and hundreds of years they lived there in happiness, with peace and plenty. A N D all this time on the sea coast of this land grew .L\. the Palm Trees. For, from the fir s t two Love rs had sprung many other Lover s and they had progeny, and thi s progen y, following the unselfish exampleoftheir two f o rebe ars m a de themselves guardians of the shores of the Ocean and the tree s of the int e rior. No other tree save the Palm Tree grew along the sea coa s t. The members joined hands together and made an a lm ost unbreakable chain about the shores of the new land. Then, after the Indians there came the White Man, and he called the country Florida, which means "Feast of the Flowers ; and he builded on it pretty towns and thriving little cities. Years and years went by. The land of Florida came to be famous. It gave wealth, and health, and happiness. People frcim all parts of the world traveled to see it and to live there. And all these people would exclaim when they saw the Palm Trees row on row by the Ocean-side : "How beauti ful! And the poetic-minded ones of the m would say: "They rear their majestic heads into the azure sky like grave sentinels watching over an army. And this, though few of them it was true. The long lines of Palm Trees that lean protectingly toward the interior, are both sentine l s for and guardians of their weak brothers tha t can not live b y the Oce a n They are sturd y, and because of this sturdiness they are the protecto r s Ofte n, oh, very often, you can see two P alm Trees t ogether; and always their trunks will be inclined toward each other; and their leaves sway close and say soft love-nothings They are Lovers too; they a r e descendants of the first t wo Love r s And, as they look at the Oak Tree and the Pine Tree and the Rubber Tree and all the other trees safely grow i ng rods and miles away from the angry Ocean, they saY consolin g ly : "Do not be afraid, for we are here. We are Lovers too. We give you protectio n And then they tum to one another, and their branches sway tenderly together and their leaves rustle soft croonings of love """'" .if' II o. 61


One of the most novel cab stan

P romenading along Lake Shore Driu, one of the Palm Bea c h highways devoted e.-rcl11sively to afro-mobile traffic. popular vehicle of rapid conveyance in the country. The bicycles were low enough in price that they were available to all classes of users. Then came the gasoline buggy-the horseless carriage of yester day Gradually, gasoline power pushed leg power into oblivion as a means of .loco motion. No, there has never occurred any cycling revival down West Palm Beach way, for the bicycle in that neighborhood has never gone out of style. In the rendezvous of American society, the bicycle still reigns supreme as a reliable means of getting about quick ly. In the stretch of a few blocks, you will meet with rep resentatives of every line of life and stratum of societyall astride glittering, pneumatic-tired bi cycles bound her e an-i there and every w here A number of dealers have a c c umulated comf o rt able fortunes s elling "bi kes." Bicycle r e pair shops are as numerous a s garages. Parking space for bicycles is reserved in every business block. Two to three large bicy cle racks accommodating SO to 60 steel steeds adorn every street. other city in Dixie. There are 1,000 of these curious one-arm chaises now in use. 'Nest Palm Beach traffic .officers. have doublebarreled problems lo .face as a re sult. They ha ,.e to police the motor traffic which congests th e streets, for the license tags of every state in the union are found there in large numbers while they also have to loo k after the goings and comings, the backing s and the turnings of the many afromobiles. Twenty-seven years ago wheeled chairs and abridged jinrikishas were introduced into Palm Beach County. Every season since that time, these vehicles have im proved in pattern and increased in num bers. As styles have changed, new models have supplanted the old ones. Now the era has been rea c hed where the afromo bile dominates the traffic in many sections. Certain beautiful driveways are reserved in Palm Beach exclusively for the prom enading of the curious bicycle chairs that are propelled by the muscular calves of swarthy sons of Ethiopia. They rank among the most extraordinary cabmen who ply their trade in these United States. Palm Beach is also the birthplace of the bicycle's brother the famous afromo bile, a vehicle which is found in no Waiting jor other 798 afromobiles in the city t< ere all busy It was in 1895, three years after the first mammoth resort hotel was built along the shores of Lake Worth that jinrik ishas were first im p o r t e d to Palm Beach. They imme diately attracted the interest and the pat ronage of th e tour ists and vacat ioners. In time, the original Vehicles were re placed b y wheeled chairs such as are used on th e famous board walk at Atlan tic City. In turn, these hand vehicles were supplanted by the bicycle buggies which are still in use. Several years a Floridian mventor equipped several of the afro mobiles with small gasoline engines and electric motors so that the occu-63


While northern cities shiver a11d shovtl coal, Palm Beach residents enjoy pants of the chairs could drive the vehicles themselves. These innovations were not popular. The afromobile is the vehicle which the residents and visitors to Palm Beach County like best next to the bicycle. The chain of resort hotels which is strung out along Atlantic Ocean and the shores of beautiful Lake Worth is now linked together by afromobile highwayspaved pathways including "Lakeshore Drive" and the "Garden of Eden". which are devoted exclusively to bicycle chair travel. During the winter season, the darkey-piloted equipages roll backward and forward along these special purpose highways where motor cars can not enter. The fee which the dusky charioteer asks for the rental of his strange cab is the index to the financial rating in which he classifies you. The jehu charges what he thinks you can afford to pay. He is a past master at spotting the inflated bank accounts. Resort centers in practically all parts of the country at one time or another have tried to popularize the afromobile and bicycle as sporting and pleasure vehicles. All such attempts north of the frost line have failed. These vehicles have become part and parcel of the daily life at West Palm Beach where summer spends the winter. Divorced from their native habitat, the vehicles apparently lose their attractiveness. They are firmly entrenched in the native geography as are the stucco bungalows of Spanish design and the royal palm trees. The time may come when Palm Beach County will be the sugar bowl of the nation, for sugar cane growing introduced centuries ago by the earliest Spaniards is now being developed into a popular and profitable industry. One large sugar mill which represents an investment of several 64 million dollars is already in operation. Tens of thousands of acres of Everglades' lands are ideally adapted for sugar cane production and gradually are being cropped to that commercial sweet. In addition to sugar cane, more than 100 different species of food and truck crops are grown for the northern markets away down south in the Floridian tropics. While the rest of the United States is shoveling coal and snow, the Palm Beach County farmers are plant ing potatoes and gearing up their straw hats and short-sleeved shirts for the spring soil cultivating caml'aign. I N addition to being a million-acre vege table farm Palm Beach County is also a geological curiosity. It boasts a harbor which was converted from a fresh water into a salt water port by the hands of a soldier runaway. During the Civil War, a deserter from the Confederate ATmy wormed his way South as far as what now is West Palm Beach on the Atlantic coast. In those early days, huge shell mounds accumulated by the prehistoric Indians identified the shifting sands. The Lake Worth body of fresh water was iso lated from the salt sea by a land barrier. With large conch shells, the fugitive dug a causeway to the ocean. Subsequent action of the salt waves and the ravages of time have widened and deepened the man-made canal to the extent that a great salt water harbor has been developed from a tiny beginning. Turquoise-hued Lake Worth is about one mile wide and V miles long and only five minutes' ride from its shores surge the warm waters of the Gulf Stream. Refer to your dog-eared maps and geographies and you will ascertain that West Palm Beach is 500 miles closer to the equator than notable Los Angeles. Furthermore, this Floridian city is 102 miles farther east than Jacksonville. The valuation of real estate in West Palm Beach aggregates $24,000,000 while the bank resources total more than $25,000,000. Palm Beach County entertains more than 1,000,000 visitors annually. During the last ..five years the population of this popular county has doubled while the resi dent register in the count2' seat has in creased about three-fold. The geographic position of the young city qualifies it as the future marketing center of the great Everglades empire. Last year, the building program consum mated at West Palm Beach cost $8,000,000. During 1925, experts estimate that the con struction costs will figure up between $10,000,000 and $12,000,000. Drastic growing sickness has spread down like a fog over Palm Beach County. The song of the hammer and saw is heard everywhere. Beautification of gardens and grounds, streets, parks and boulevards is proceeding in proportionate ratio to the extensive building campaign. Three great projects, The Conners' Highway, the Florida Western and Northern Railroad and the Lake Worth Inlet have aided markedly in usher ing West Palm Beach and its environ ments into the giant growing class of tropical municipalities. The new railroad from West Palm Beach to Tampa over a 165 mile short line route will satisfy a long-felt want in southern Florida and will stimulate inter coastal trade and travel as could no other agency of modern man. And the comple tion of this steel railed road to market is J the last incentive which Palm Beach County needs to develop its county seat which Henry Flagler years ago purchased for $30,000 into one of Southland's strong est cities. The ways to market are varied I and diverse. There are now 326 miles of (Continued on page 182)


The LEGEND of -SLEEPY -. . Being the Account of Another Adventure of Alice While A board Uncle Toms Cabin-Cruiser "GOOD gracious!" exclaimed Alice to the Red Knight. "What's all that noise? "I don't know," dismally replied her little friend in ill humor. "But it's kept me awake all night; it's given me a terrible headache. "Put something cold on it," warmly suggested the sympathetic Alice "Try some ice." The Red Knight took her advice and the bell ; he rang the latter. Liz a, the colored maid, promptly appeared. "Fetch a cake of ice," ordered the Red Knight, "and an iced cake; also some grapefruit without the squirt." "Yes, sah, dey will," promised Liza, with a broad smile. "I know how dey "Hurry your dogs, and don't slip on the ice," cautioned the Red Knight, an no yed at the maid's volubility. Several minutes later the two friends were partaking of an early breakfast. "What, queries Alice of the obsequious Liza, "made all that awful noise last night? Like an earthquake it was, or a storm, or maybe we struck a reef. It r eminded me of the Walrus crying, only more so." "Yassum," said the maid. "Well, it was lchabod Crane and Rip Van Winkle, By JosEPH FAus Illustrated by Raymond H ighet as got aboard the last stop. Dey' s powerful sleepers, dey she ap pended. "I'll articulate the universe to the same emphatic effect," declared the Red Knight, and he added with dolorous philosophy, "Laugh, and the worfd laughs with you; snore, and you sleep alone-for you keep everybody else awake. Oh, my poor head!" he ejaculated, and began to moan half in an guish in his half grapefruit. "Let's go up on deck for air," proposed Alice. "It'll do your bad head good." A few minutes later, on deck they observed that almost the entire list of notables that were aboard Uncle Tom's cabin-cruiser was gathered about the two new passengers. Both of them were tall, gangling and uncouth. One was clean-shaven and his homely face was indolently dreamful; the other had a long beard and face-that is he was sad and sadly in need of a shave. "It's like this," the latter person was loudly proclaiming -to the eager listeners as Alice and the Red Knight strolled l:IP; I claim I hold the record for sleep mg. Twenty years-that's my time! How's that, folks?" he proudly asked. "That's ripping good, Rip," conceded Blucher, the Austrian general "though I myself once did a decent period, till annoyed by a message from my good friend, Wellington. Of course, the world was savedbut some mighty fine sleep was lost And like you, Mr. Van Winkle i c onsider sleep next to bowling,' to be the most wonderful thing in the world." "One time," timidly volunteered Ichabod Crane, "I slept for seventeen miles ." "Seventeen miles?" spoke up Alice, curious. "On Gunpowder," ex plained lchllbod. "Well do I recomember the 'occasion. I was beauing Nancy Hicks, as lived in Sleepy Hollow, and there were no -river bridges to cross on the way. "Gunpowder?" said Alice to Barney Google, who stood nearby. "What made him name his horse that?". "Because it wasn' t," said Mr .. Google "You see, Gunpowder can be matched and he goes off like a flash and you can't see him for smoke.". . -"0-h-h !" said Alice brightly, but still in the dark. It was at this moment that her at tention was attracted to a very "'ld and pitifully attired man who constantly muttered to himself. Stepping closer, Alice recognized him to be Balboa, the explorer. .. "There I stood," he was mumbling to himself, "on that wooded prominence with the great blue ocean spread out before my amazed eyes-the most peace ful sight in all the world. So I named it Pacific, because it and everything that bordered it is always so to get excited about." "Quiet! Quiet!" yelled the crowd, for Rip Van Winkle was speaking again. Balboa sulked, still muttering but not still, to one side at the end of the boat. "It was like this, folks," Mr. Van Winkle was confiding, got goshawful tired of the including the environment, so one day I says to my wife Mirandy, says I 'Mirandy,' I says, 'Tain't no coal down cellar and the cow we can't sell 'er to get any. The sudden frost nipped the crops and we ain't no cider to nip. So what're we-uns goin' to do?' "Well, she says to me,' says she, 'Rip,' she says, 'for nigh onto a hundred years your family has had this farm at Sleepy Hollow till now it's sleeping forever, .and yet you want to stay here till the .sands of the desert grow cold and the Catskills don' t grow coal, so you won't get any to keep warm with. But as for m.e mine, we are goin' to a warmer chme. "'Mirandy,' says I to her, says I, 'Mirandy, stop your cuss in'. Who told you to go to the bad place? Well as for me and mine,' I says firm-like 'and whistlin' to my dog, 'we is goin' to take a walk under the trees to think things over.' "Well, folks, at that Mirandy threw (Co1ltin.ued 011 p age 138 ). 65 ''


Free auto camps are found all over Florida. Motoring's Modern Mecca Land of a Million Delights for Tourists SOUTHWARD, the gas-pulled caravan takes its way. South of freezing weather is the destination of each car. Like birds of passage, these motoring robins are again headed in the general direction of the Antarctic Ci rcle Florida is all groomed and prepared for their coming. Our southernmost state extends hands warm with welcome, for it is her annual $100,000,000 cash crop which is speeding south on cushions of air. Big cars, little cars, new cars, old cars, camp cars, bu ses, limousines and tive roadsters, motorcycles and even bt cycles compose the strange procession which is thronging on pneumatic tires to the land of our last frontier. Mechanics and mllionaires, bankers and blacksmiths realtors and restaurant keepers, and tourists, sun-chasex:s and winter-dodgers compose the vanegated traffic which congests the main highways and brings opulence to villages and hamlets which otherwise would wallow in the slough of financial discontent. Everybody hopes it will not rain until they reach Jacksonville, Lake City, Gainesville or some of Florida's other g a t e way cities. Everybody warns everybody else to beware of the skiddy, highcrowned roads around Macon during wet weather. Somebody tells somebody else that her cousin's c ousin writes that apartments are scarce and costly and boarding houses and hotels j ammed full, in Orlando or Ocala or Melbourne or Miami. Another one tells how much the tourist camps and tent cities have improved. By GEORGE H. DACY the Thousand Islands hope that Florida will be the Golconda that it was last winter. Carpenters and bricklayers pray that work will be plen tiful and living quarters easy to find. Golfers anticipate enjoyable battles against General Par and Colonel Bogey. Fishermen yearn for the days when they will match wits with the tigerish barracuda and the leaping tarpon. Nimrods wonder if they will be in time to get Charlie Tommie or Harry Willie-popular Seminole guides-to pilot their first hunting into the internetted Everglades. S o ciety matrons seeking new conquests at Palm Beach or Miami Beach, stenographers who will search for work as soon as they get located at the Y. 'vV. C. A. or in the home of some friend, bathing beauties impatient to display the newest styles in beach garb, professional bachelors on the lookout for rich widows, red-nosed capitalists anxiou s to arrive in the latitude where the eighteenth amendment has no sting. The passing show in cludes representatives from every status of society. The drive begins early in October when the vanguard from Illinois, Indiana and Iowa steps on the starter and heads their horseless vehicles toward the land of peaches and pecans, cane and cotton. By the latter part of the month the motoring cavalcade has attained full strength. Everybody scurrying over the roads at top speed to get to Florida in time to secure satisfactory accommoda tions for the winter season. The Florida seasons covers a six months' period from November to May. Woe betide the unfortunate party who arrives too late. Prices often mount with the demand. The last comer may secure living quar-ters-but at a highly in flated price. Realtors from Kalamazoo or Kokomo, Two Rivers and Living in Florida fairy st ory fashio,,_the motorists' "Utopia." Indeed in many respects, the motoring parade headed south resembles an old fashioned gold rush. The only difference is that the majority of the motorists will pay out the gold instead of taking it in. Many of the automobiling army carry camp kits or drive homes on wheels. They spend the night at tourist camps of which there is an ever-increasing chain all the way from 'vVashington to Florida City Hotels, inns boarding houses, private homes and a few clubs accommodate the tourists who do not care to camp Ten years ago it was a real adventure in motoring to drive a car from New York to St. Petersburg. Today, the same jaunt i s almost as simple as an ordinary railroad jour-66


ney. Good roads have replaced the previous thoroughfares of d o ubt Com fortable hotels have sprl.\ng up where none then existed. The hazards of the trip have bee n minimized. The scenery through the Carolinas and Geor gia is picturesque and inviting. The cross country trip is delightful even if you have made it many times before..:.... unless the weather man intervenes and by conspiracy with Jupiter Pluvius makes the going soft and slushy It is a good four days' drive from our Natio nal Capital to Jacksonville. If you have never visited Andrew Jackson' s namesake city, the trip is well worth your while, e ven if it d oe s take a day or so longer before you land in sunny southern Florida. Jacksonville is the state's larg est c i t y and teems with the bustling indu stry and b i g business affairs which are t ypica l of the mill run of northern cities. The route by Savannah and Brunswick, Georgia? Your writer has been over it several times, but recom m ends that it is a good roadway to avoid unle ss special business obliges you to travel that way. In wet weather it is pr ac tically Impassable. This bugaboo about Georgia roads is an offspring of an cient hi s tory. Time was, a few years ago when motor travel through the Georgian counties was a roundrobin affair of running in and out of deep ruts Itinerant s w ine sheep and k ine disputed the right of way with your chug-chuggin g motor car. If the rain came-you were lost. Nothing to do then but to lay up for a few days in the nearest town. If you were stubborn and went ahead anyway, your car would usually end up at end of some stout towl ine with a patr of mules providing m o t ive power -at $5 to $10 "per mot." Those were the days when the motor cavalcade south ran into a constant series of trials and tribulations. LAST spr i ng your writer tackled a new route to St. Louis from the Lake City, Florida, portal. He ran over Georgian roads as sleek and smooth as the best in North Carolina via Valdosta and Ma con and up to Columbia South Carolina. Thence along the regular main-traveled route to Greenville, South Carolina. There he switched off to Asheville, pleas ure resort de luxe in the highlands of western North Carolina. Over a newly completed trail, he traveled through rug-. ged mountains and rockbound hills to Knoxville and .thence to Lexington and Louisville, Kentucky, through the heart of the matchless Blue Grass. This route is the newest short cut to the Middle West, the Far West and to the Ohio Valley. It saves you about 600 miles of extra travel over the trip made "by way of Washington, D. C. Last spring the going was a bit rough on some of the detours, but those new stretches of hi ghway have long since been finished and your trip to Florida by way of Lexingto n Kentucky, Knoxville, Tennesse, and Asheville, North Carolina,<, can now be made mo s t delightfully over improved roads. You will trail through some of the most picturesque skyland country east of the Mississippi. You. will never regret your selection of this short cut route. If you hav e never visited our great National Capital, it makes a dandy tri p to motor North in the Spring b y way of vVashington. You will then see the in imitable City of Presid en ts in the bud and blossom glory of May and June time splend o r. In roaming about these United States during the last couple of m o nths, your writer has met with t hi s an d that and a hundred other "scare st o ri es" about living condit i ons in Florida for the 1925-26 sea son Guess and rumor, imaginati o n and doubt hav e br e d up a n e twork of inac curate statements which are being broa d cast and believed north of frigid weather. Admittedly, Florida has experienced a wonderfully successful summer season. Realty investments have been maximum. The exchange of property has been leg i on. Land values are still on the rise-with the sky the limit. More summer tourists visited Florida during the last' five montlts than ever before during the state's history. Hotels which customaril y a re closed dur ing the period from May to November were reopened to accommodate the crowds. There was appreciably but little letup in the travel to the land of tropical sunshine ( C olllinued on page 185) What is more d e l ightful than camPi11g out in the oPen air unde r sun11y skies! 67


. "At the end of the battle Mr. Allen found himself b o th mentally ond p h y s i c a 11 y exhausted." { A ) ".1-+-COMPLICA TION :") l Another Dam Story-In Two Parts By 0. FoERSTER ScHULLY Photographic illustrations by Blakeslee-Klintworth _.., ,;, .;:, .. Pictures posed by members of Rialto Players, Tampa B OB ALLEN, if one were to ac-a particularly appealing slice of acre-leaving, he cast the bomb, as it were, in cept his own statement, was' 'an age at a reasonable price and put it their midst. orange grower. This he would back on the market again for a quick "I like the place very well, indeed," assert to any one who cared to profit. Occasionally, he'd take over a were his parting words. listen and he always volunteered the ad-block of property, divide it into lots After he had gone, Gloria and her ditional information that he dabbled in and sell them, individually or collective-mother said very little to each other. real estate as a side issue. The truth of ly, at a figure satisfactorily higher than Neither one gave utterance to the susthe matter was he left his orange grove he had paid. But in spite of these var-picion that had taken root in their -which was none too pretentious, at ious operations, he would tell you with-minds. Mr. Allen's jubilant spirits con that-in capable hands and spent ninety-out hesitancy that he merely dabbled firmed their worst fears. There was five per cent of his time in the city, in the game. only one conclusion to reach. Mrs. At where property was changing hands over One evening he came home in high len was the last person in the world to night. In other words, he "dabbled" in spirits Both Mrs. Allen and Gloria knew mention the subject to him; she con real estate in precisely the same degree what that meant. They had faced the tinued to remain silent, even after they that Napoleon dabbled in wars and same situation so very. many times in had reached the dinner table. It was Rockefeller dabbles in oil. the past. Besides, in this instance, they Gloria who got the confession from hilll-One of his pet tricks was to buy a had advance warning. A stranger had "Daddy, duckums," she said severe-house, live in it for a short time with appeared at the door, that afternoon, ly "I want you to tell me the truth. his wife and his charming daughter, and had asked to look through the Have you gone and-done-it-again?" Gloria, and then turn it over, lock, stock house. Mr. Allen, he explained, had "Have I done what?" he asked inno and barrel, to the first buyer who of-said that he might. He produced a card cently enough. fered him a sufficiently attractive profit of authority to prove his statement. And "Sold it over our heads?" on his investment. This he had been he had gone from room to room ask"For heaven's sake, don't talk like in the habit of doing several times a ing hundreds of questions about this the heroine in a melodrama," Mr. At year. Of course, he always had other detail and that detail-sparing neither len exclaimed "Next, I suppose, you'U deals in progress. Frequently, he'd nab their patience nor their privacy. In say something about the mortgage on J 68


the homestead and your poor old mother's gray hairs." "That would be absurd," Gloria [Jointed out to him "Mother, darling, isn't old. And she hasn't gray hair." "Neither have I sold anythir. g 'over your heads,'" he replied sharvly. "All my business transactions are done in my office. Your .mother and you are rarely present. Furthermore, I'd make a pretty picture-wouldn't I ?-standing on a chair and holding whatever I had to sell over your heads while listening to the dulcet tones of an eager buyer." "Daddy, you're evading," Gloria reprimanded him. "You're making a moun. tain out of a molehill just to escape admitting the truth. Did you, or did you not sell the house?" "Yes, I did. And I made a neat little profit on it," he replied. "You can buy a pair of new shoes and a hat tomorrow and your mother can get whatever she wants for herself." Bribery I Sheer bribery I But it had not the slightest effect upon his listeners. Mrs. Allen was always modest in her desires. She was never wanting anything. Moreover, Gloria already had a full supply of slippers and hats. Slippers and hats, according to Gloria, were the necessary adjuncts to changing moods Her father was forever complaining that she had too many of them -too many slippers, too many hats and too many moods Such an from him was superfluous. Gloria added to her ever-growing supply at will. It was a very simple matter to charge things to Daddy's accounts. "You can' t squirm out of it that way, you know, she told him. "Remember your promise to Mother, dear, and me, last time ? You said you'd never do .it again without our consent." "Two thousand profit this time, he announced buoyantly. "'vVhy didn't you make it on some other house?" Gloria insisted. "Oh, dear," Mrs. Allen broke into the conversation with a sigh. "I suppose we'll hav e to move again. How I dread it!" The heaviest weight of moving trouble u s uall y falls upon the women of the household. Mrs. Allen knew this from many previous experiences and the prospect ahead of her wasn't a very cheerful one. "Mother, I'd issue an ultimatum, if I were you," Gloria told her. "What sort of an ultimatum?" Allen demanded. "No more moving for at least two years," Gloria replied. "That would give us time to find our way around the house in the dark, if necessary. Every time I come home late, at night, I have to stand in the doorway quite a while before I get my bearings." "You shouldn' t come home late at night," her father exclaimed quickly. "And as for standing in the doorway, you know I've forbidden that, time and time again. That Marsden friend of yours is monopolizing you entirely too much." "He might monopolize me altogether, one of these days," Gloria said loftily. "On wht would you live, may I ask?" her inquired. "What has he got --( "What did you have when you first came to Florida?" she asked promptly. "That what-has-he-got argument doesn't hold water when you use it, Daddy duckurns I've heard your story many, many times, you know. 'The poor but ambi tious youth who found fame and riches on Florida's virgin soil.' You've told. it much too often in connection with yourself to use it against him, dear. "But that era of Florida's hi .story is past," Allen countered. "If you want to get something from Florida, today, you have to bring something into the state." "Precisely what he did," Gloria replied. "And that is where he has something on you. He brought talent and ability. All you had when you came was ambition.'' "Talent and ability!" Allen snorted. "Nothing else but, Gloria announced. "Sufficient talent to design a new type of h mse and sufficient ability to induce Mr. Higgins to give him a half interest in the profits of each one built." Marsden, it seems, had had Florida forced upon him. A New Yorker in heart, mind, and soul, he had secretly objected going to the Peninsular State when his employer, George Lester, had sent him there. One of his first experiences in the state was anything but pleasant. Upon his arrival, Marsden had received a wire from Lester that a change of plans necessitated his release from service. Return transporon page 236) "Still living," Dam granted her, "but still wretchedly in the dark."


HEALTH and HAPPINESS-FLORIDA TwiNS Our Most Popular Haven of Health Has a Remarkable Record of Freedom from Sickness Bv JusTIN ]ARV IS AGES ago, Ponce de Leon sought renewal of youth in sun-drench ed Florida where summer spends its winter vacation, but his quest was futile because he hunted for mythical waters, which, by their virtues, could lift the mantle of extreme maturity from shoulders where it had rested for score s of years. Sianor de Leon, a veteran of mnumer able still possessed the impetuosity of. youth. He ?e manded immediate results. Like Aladdin he wished to rub a wish ing lamp and have his dearest sires granted. He could not wait until the morrow or the morrow 's morrow. He wished the feeblenes s and on-rushing senility-the prod uc ts of many years of active life upon this earth-to be washed away like a coating of dust What had been decades and decades in the making, Ponce de Leon would ha v e dissipated as quickly as a child collapses a toy balloon with a pin prick Gold was gold to de Leon. He was not attracted by the glow and lu ste r of less valuable metals. So in profound disgust, he sailed away from Florida's fair shores to shake hands with death. For Florida of fered strength, vigor, robustness and the revived spirit of adoles-A happ y imd healthy fishing party. cence in an unusual form Ponce de Leon and his cavalcade of aged courtiers and ad ve nturers missed findi ng the prize because they did Pla_ying domi11oes, chess a11d ch eckers i11 Williams Park, St. Petersburg 70 Chess checkers and domi11oes are played outdoors every day in the year. not recognize it in its subtle dis guise. Hundreds of thousands of Americans and many of our overseas cousins annually find in Florida renewed strength, health, vigor and well-being, which the Spanish searchers of more than four centuries ago ove rlooked. The most equable temperatures of any dominion under the sun, a land blessed with a preponder ance of smiling skies, a country which is far removed from the icy blasts of winter, a territory free from heat prostrations and the evil effects of extreme prox imity to sunshine's furnace room Florida is a land of refuge where old ag e can lengthen its span of life by a half-dozen or a dozen or a score of milestones by accept ing its opportun ities in the nick of time. In traveling the most of the 55,000 squa r e miles which compose Florida's ex p a nsive map your writer has seen the working of modern miracles-adventures in life salvage and s u ffering surcease such as n o other section of the New 'World can g uarantee Invalids by the hundreds have journeyed to Florida to die in the land of su nshine--and have remained to live and r e gain their health and strength. "The state of merci f ul and miraculous re coveries"-it is but an appropriate name for Florida which by the power of her climate and healthy environments has healed and mended where medical science north of freezing weather had fa i led If the Carn egi e Institu tion or the Rocke feller Foundation or any other philanthropi cal e s tabli s hment took upon itself the duty of rewarding our various states for their annual consummations in the rescue of human lives, Florida would list at the fore front among the successful candidates. For Florida is the best prescription known to modern medicine for mar.y of our ills and


Golf d evotee s mjoy th ei r fa v or i t e game all the year rou n d in Flor ida. ailments. Cures have been worked more wonderful than any wrought by drugs. Victories have been won in sa v ing lives which seemed lost. The outstanding ac co m pli s hm e nts of skilled surgery have ev e n been eclipsed by the achievements which climate has effected in our most s out herly state. Now, plea s e do not read between the lines of this article and infer that Florida is a state where accred it ed doctors starve and where d e ntists and nurses have to turn t o day l abo r as a mean s of livelihood. Skknesses occur in Florida as elsewhere. The not ifiab l e disea ses run their course there as el sewhe re Pests appear. Pesti lences s o m e times, develop But the al leviating influ e nces of equable climate, the di si nfecting ad van tage s of pur e sunshine and the healing effects of properly attunerl weather take the crucial sting from thes e ailm e nt s of mank i nd. The mortality rate in Florida is low. The all around health record is high Statewide sta tistics show, in so me instances a large number of sick people In the main 'most of these are in va lids from other states who have migr a ted to Florida as America s mo st efficacious health re sort. Se r iou s d isease and sickness are rare among th e Floridian families of high standards of living which have resid ed in the Peninsul a r Stat e for some years. Florida i s a fact ory for the re juvenat ion o f you th By this, it i s n o t meant tha t a decrepit old man is Shuffle-board is anoth e r outdoor sp M t that attra c ts thousands of tourists. , i ll/ otorboathzg is a healthful and exhil arating sport. (Left) Outdoor spor ts 011 the beaches make life worthwhile. changed overnight into an active col lege athlete. Do not imagine that your grandfather who hobbles about today with a can e or crutch can jour ney down to Florida and go out and run five miles along the beaches as soon as the inimitable tinge of cli matic revampment improves his tis sue, texture and thinking powers. Such transformations are not work ed in a minute or a moon's age. But a few months in Florida will restore your venerable relative to the rug g e dness of health which he boasted before his birthdays passed the half century mark. His appetite will re turn, his walk will be brisk, he will sleep nine hours e v ery night, he will take interest in fishing, golf, horse shoes and amu s ements. He will for get about hi s f o rmer aches and pains. Roger Babson says that the long evity of the a v erage American could be extende d at least ten years if he were to spend his winters in sun s w athed Florida far from the reign of snowdrifts icicles and violently fluctuating temperatures. A mod erate, equable climate is an efficient breeder of longevity. Coughs and colds, throat diseases and pulmonary trou b les are chiefly the products of section s and cit ies where the ther-


Climbing after sport that can be enjoyed only in the tropic zone of Florida mometer undergoes gyra rations as remarkable u those of a circus acrobat. More deaths result from the capers of the mercury in your front porch ther mometer than from any other single cause-view ing the American mortality records in their broad-faced aspects In the land of sta bilized temperatures the sun is the scientist which has accomplished these re sults-diseases of the nose, throat, lungs and respira tory tract are minimum. Man in such a climate gains protection from one of his greatest enemies. Your writer has seen in valids come to Florida on stretcher and in wheel chairs. Several months later, he has played golf with these selfsame persons. He has noted marvel ous cures of rheumatic complaints. Sun shine in time puts the scat into sciatica and gives gout the gate. One basic reason for the remarkable cures which are worked in the land of palms and palmettos is be cause the people live most of the time out of-doors. Florida is the state of screened dining and sleeping porches Doors and windows are wide open or ajar twelve months in the year. Pure air is every where. Even the stores and shops busi ness establishments and factories have open faced entrances and airy exposures You will walk for blocks through some of Florida's towns and cities and not find a single solid store front. The majority of them are nothing more than extendable metal screens or steel-barred curtains which are pulled into place each evening at closing time and opened wide again the following morning On all sides, healthy recreat i on in sun shine and shade invites you to taste their joys. In amusement parks, old and young rich and poor. toss horseshoes pla y rogue shuffleboard, bowl on the green or sit under moss-festooned trees and play dominoes, crib. bage, chess, checkers and vari ous card games out in the open with folia g e-studded ceilings overhead Twelve h u n d r e d miles of salt water fronta g e and 600 varieties of fish provide opportunity for every branch of maritime sport. Tropical jungles and palmetto scrub in trigue nimrods and expedite field sports. There is not a pas time or physical diversion of a warm weather climate but that has had its devotees in Suni land. You can acquire and retain the acme of physical health in Florida. Climate is the best health insurance that runs in that southern state. And despite that people from every state in Band concerts are held in the open air every day. crea s ed. The scythe of Father Time will bec ome coated with rust and his annual harve s t will be a s scant as grass on a drought-stri c ken stock ranch. Let us take the time to study a few of Uncle Sam's health reports in order to a s certain where Florida stands as a sta tistical center of well-being and freedom from physical suffering. To begin with, it is notable that the Florida State Health Department, with headquarters at Jackson1 ville, cooperates acti v ely with U. S. Public Health Service in the control of disease and the improvement of our sanitary liv-1 ing conditions For example Florida is fighting one of the most determined sieges against malignant mosquitoes which has ever been written into history This pest of the biting insect world is being backed toward oblivion in a state which teems with .lakes, rivers and inland waterways which provide ideal conditions for its multiI plication. Mosquito control campaigns have been conducted successfully in many sections. By drain age drives and by the distribution of oil and other preventives on water logged breeding grounds, the swan song of the buz. zing mosquito is being sung. The state authorities have made arrangements with public garages all over Florida to save the oil which they drain from the crankcases of motor cars. The oil is used to rid mos quitoes from those neigh borhoods. It is spread over contaminated water by state and county workmen. Experiments conducted by the Government in the Mississippi Delta country have demonstrated the efficacy of the use of aircraft for fighting mos quitoes from on high. Powdered poisons are scatthe country throng there daily, outbreaks of contagious and infectious diseases introduced from other sections of the country are very rare. Flor ida is a melting pot where our physical ailments are filtered away. If we will but live lives of moderation and fortitude south of the snow line, we can markedly extend the span of our years and day by day en joy pleasures such as no other locality af fords But you cannot run wild without a rudder or pilot in Florida any more than you can in Michigan, Alaska or Arkansas If you will but cap italize on the climatic over tures of Florida and use them for your personal benefit, America's total of healthy g randmothers and grand fathers will be vitally inPark your car by 011e of Florida's 30,000 laku arul bide awhile to fish.


tered from airplanes speeding over lakes ponds and puddles. These poisons when diluted in water spell extinction to existent mosquito ... larvae and their adult parents. Unquestionably, airplane campaigns against mosquitoes will be instituted d n : Floridian swamps and marshes close::.;to towns and cities in the future. ; The following data are taken from the health records registered in Uncle Sam's archives for the leading towns and cities in different states. They are most flatter ing to Florida and show the Flamingo State is the healthiest in the entire coun try so far as total cases of illness and dis ease and all around mortality records are concerned. Take the matter of whooping cough for instance, an infantile complaint which sometimes includes adults among its long list of victims. The latest records of the U. S Public Health. Service show .that there were 18 cases of whooping cough in Tampa and 8 in Miami. These 26 cases are insignificant as compared with the 842 cases in 20 California cities and 2,181 cases in 35 Illinois towns and cities For the same year, 43 towns and cities in New York State report a total of 2,854 cases of whooping cough. Residents of Miami re ported three cases of ty phoid fever during a recent twelve months. During the same period, 20 California cities suffered fr o m a total of 86 cases of typhoid fever, seven cities in Geor g ia re c orded 3 0 cases, 29 Illinois cities listed 159 case s and the leading cities of New York State regis tered 224 ca ses of the same dis ease. Flo rida is also re markably free from tuber cular p ati ents vVes t Palm Bea c h during a recent year record e d 21 ca s e s w hile Miami an d Tampa were .vh oll y fr e e o f this dis e a se. Calif o rnia h ad 875 offic ial cases of tuberculosis, Illi nojs, 359, and New York, 1,487 for .tpe same period. Kentucky, . : Louisiana and Maryland w ere the orily :othe'r residential states which had records as remarkable 'as Florida in freedom from tuberculosis of the human family. : California had 66 cases of smallpox, New York, 69 cases, and lllinois, 52, during the same year that Florida re ported only five cases. Idaho, Kentucky, New Jersey and North Dakota rivalled Flor ida in temporary immunity from smallpox visitations. Long Beach and Bakersfield, California, had 23 cases of septic sore throat the same year that Miami and Tampa reported a total of five cases Amsterdam, New York, had Old age exercises on ths archery . courts. . . 76 cases the sarhe year, ArlingtQP Massachusetts 71 cases; : and Austin, Texas, 25. The_ last year of record, Miami and Tampa had seven cases of scarlet fever. Twen ty cities of California report 95 cases for the same period. Thirty-five Illinois cities had 172 cases and the leading cities of New York State, 225 cases. Twenty-three California Movie folk lunch at the beach betwten scenes. cities suffered from 482 cases of pneumonia during the same year that the leading munici palities of lllinois and New York respectively had 1,514 and 3,819 cases. West P a 1 m B e a c h was the only Florida city to have many pneumonia cases that same year. Its total was 23 sick and most of these were sick tourists who came from Eight hundred afromo. biles pedalled by swarthy Ethiopians are popular vehicles at Palm Beach. the North. Miami had two cases of mumps, the same year, whereas California cities of comparable size reported 806 cases, almost as many as the 930 in Il linois. New York State cities r e c or de d 2,065 cases for the same period. The national roster also shows only three cases of measles in Florida at a time when California had 70 cases, Illinois, 194, and New York, 140. The mosquitoes are probably the chief cause of debilitating illness in Florida West Palm Beach, Miami and Tampa ,, .. reported .58 persons sick With malaria i!uring a recent cycle of OUr calendar. Georgia suffered with 239 cases that same year, while Mississippi had 2,136 malarial invalids and California, 43. During the last influenza epidemic, Miami and Tampa had 105 cases. Seventeen Cal ifornia cities cited 1 ,524 cases at the same time, six cit i es in Georgia suffered from 1 ,524 cases, Mississippi reported 3,909 in fluenza invalids, Illinois had 383 cases and New York, 4,441. There were seven cases of diphtheria when California had 10!, Georgia 30, Illinois, 162, New York, 230, and Ohio, 176 cases. Florida had six cases of dengue when Georgia had 41, Mississippi 142, Texas 28 and Louisiana 15 cases. Eleven were ill with chicken pox in Florida when California had 1,264 cases. Florida had two cases of cerebros pinal meningitis when California had 46 cases, Georgia 12, Illinois 53, Mas sachusetts 105, New York 95 . Just to show that the foregoing statis tics were typical of Florida's supremacy in health records, the writer also offers (Continued on page 142) 73


Black CINsar and the members of his notoriotts pirate "krewe." FLORID'A'S HISTORICAL -PAGEANT Where Pirates Once_ Camped and Buried Hidde1t Treasure, Millionaires and Famous Americans Take Part in a Spectacular Performance AOUT four decades ago an expedition of treasure hunters buf fetted on the flooding tides of a tro pical hurricane sought refuge in the fresh waters of the Miami River. This seafaring crew was returning from a successful trip to South America, where a ri ch b ooty in the form of buried gold had been found. Several m iles up the river they s e lected a camp site and pitched their tents. Lookouts of the Seminole Indians had kept tab on the arrival of the newcomers They s u m m o n e d reenforce m e nts. Just befor e sun down they attacked th e mariners. This first at ta, k was repulsed. The sa,Jors, appreciating th e seriousness of their situa tion, picked out a sandy knoll back some distance from the shore and there buried their treasure chests. During the night the Indians re-attacked and slew all except one of the seamen They lef t this man for dead. Ai tho ug h badly wounded. he escaped in the dark ne ss, swam the river and finally reached the trading post, then located where the city of Miami stands today B y }AMES K. BEDFORD Miami and ultimately located the camp ing place of the storm-tossed sea men. He hired helpers and superintended extensive search for the lost treasure. In the course of time Robert Kilpatrick, owner of the property, appeared and or dered the trespassers away. Hencefor ward, during his possession of the prop erty, Mr. Kilpatrick has tu.rned over much of the sandy soil in quest of the interred gold. The treasure has never been found. The property gained the name of "Treasure Spot." A score of years ago it purchased by a wealthy capitalist who de veloped it into one of the show places of southern Florida. In this picturesque setting with its ro mantic and historical background, tho: Housekeepers' Club of Coconut Grove annually stages one of the most interest ing historical pageants of sunny South land Amidst t ower ing royal palm trees on velvety turfed lawn s, amateur actors give outdoor performances and spectacular scenes illustra tive of the early days of Florida and the out standing events which contributed to its his tory. It was exactly four years alfo that the Housekeepers Club, the dean of all women's clubs in southern Florida, created a committee of Fine Arts with the idea of promoting community interest in pageantry During the first three years performances in cluded such features as A Tour of the Orient" and "A Trip ATOund the World." Millionaires and their wives and some of our foremost Americans participated in these re markable spectacles. The fourth year, the most pretentious per formance of all was given. It took the form of a great pageant of his tory and progress. It featured the vital facts which led to the discov ery and development of Florida. Naturally, for complete success, the This man, a native of Ohio, borrowed enough mon ey to return home. There, .after a l o n g ill n ess, he died of pne u monia contracted as a result of exposure Before h e passed away he tol d his nephew where th e treasure gold had beea concealed. One year later the nephew came t o :Votab l e r esidmts of Coconut Grove played pirates in historical pag eant audience at such an outdoor exposition must be 74


T h e great pag e a11t w as pres ent e d near Pleas u re Spo t 011 the ba11k of the pi c turesque Mia m i River. perfectl y attu ned t o th e ide as and ide als of pageantry Pag eantry is a distinct form of entertainment sugge s tin g both the drama and the motion picture s The audience must vis ualize much that they do not actually see. The imagination of the spectators has to supply the drop curtain, scenic settings and port able stage. Nature adds her glories to the pageantry performance, whiclt is held outdoors. William Jennings Bryan, a leading citizen of Coconut Grove, was an enthusiastic advocate of pageantry and allied forms of community entertainment . It was largely through his personal service and interest th a t th e H o u s ekeepers Club performances w ere so successful. The civic bodies and all the clubs and fraternal orders of this jus tly famous Floridian town have also l e nt their aid In fact when e ver one of the pagea nt s is programmed for a certain afte rn oo n the ma y or of Coconut Grove proc !aims a local holiday so that the butcher, the baker and the bootmaker as well as many leaders of American society can foregather and enjoy the entertainment Here indeed is a melting pot of democracy typical of the caliber of common good fel lowship which notable Thomas Jefferson revered and fostered. It was on Florida's birthday-the date of our southernmost state's admission to the Union th a t the mammoth hi s t o rical spec tacle in seven was latterly cele brated. The queen of the pageant was Mrs. William V. Little formerly a promi n ent Shakespearean dramatist who has lat terly lived a sequestered life in her sor.alled "Little House in Ye Little wood" in Coconut Greve. This lady was selected unanimously by the Coconut Grove Town Council and the Woman's Oub for the stellar role in the performance With the bright sun shedding brillian t radiance over the scene, with thousands of spectators seated under the regal palms and with the gentle trade winds putting temporary motion into the tropical foliage, the pageant opened with the prologue tab leau "Queen Isabella's Pledge," illustra tive of Columbus' success after long years of waiting in finding a believer who would finance his voyage of discovery. After the thrilling words of the Spanish Queen, who said, "I undertake the enterprise for my own crown of Castile and I will pledge my jewels to raise the necessary funds," were read, "William Jennings Bryan, the Great Commoner, recited Joaquin Miller's poem "Columbus." The firs t epis ode re c all e d the discovery of America. Turn back the pages of your dog-eared history and you will revive the historical facts-how Columbus, an Italian navigator under the of Spain sailed from the harbor of Palos on August 3, 1492, on what proved to be the most eventful voyage of history, as it resulted 111 the finding of the New Yorld. On October 12 he landed at San Salvador, a small island of the West Indies. Columbus claimed that he had demonstrated that the earth was round and that by sailing westward he would reach the coast of India. In these scenes Judge W. A. Foster took the part of Christopher Columbus. In t h e second episode the Indian village of Selooe now the site of St. Augustine, was blessed by the priests and claimed for the King of Spain. Your history will in form you as you turn its pages that Ponce de Leon shipp e d with Columbus on his sec ond voyage. He undertook the conquest of Porto Rico and was made governor of that island. As a result of jealousy in Spain de Leon was subsequently demoted from power. He then invested his entire m purchasing and equipping three small ships. His expedition when outfitted started northward in search of islands rich in gold and silver treasure and a river of such virtue that whoever bathed in it would be restored to everlasting youth. The Indians claimed that there was a fountain called Bimini which possess ed the same proper ties. Ponce de Leon landed where St. Au gustine now stands on Easter Sunday, 1513, and named the new country Florida Ac companied by his band of cavaliers, de Leon in three different searched for the fountain of youth until in 1520, in a battle with the pre-historic In dians he r eceiv ed severe wounds which caused his death. Jolly sea rovers prbed in pirate and sailing an anc1ent craft under a black flag plied up the Miami River representing the third ep1sode of the historical pageantthe days of piracy and along the Floridian keys. The era of lndtan massa cres and outrages was next presented in pantomime. The Per rine Indian massacre occurred not far froiJJ Coconut Grove. Dr. Perrine. an dt the national Depart ment of Agricu\til're, was sent by Uncle Sam to e s tablish lin experimental station at (Continued on page 228)


St. John's recently acquired by N. B T Roney on the ocean fro nt, Miami Beach. Working MAGIC the MAGIC CITY tn WHEN Juli us Fleischmann, a captain of industry, died a few month s ago, he died in the saddle Not fighting, as so man y warriors have done, but playing He died in the saddle on the polo fields at Miami, "The Playground of the World," where many other notables passed their la st days, within recent years. For each year Florida is adding to its a ccla imed distinction of being the By }AMES LOWTHER BERKEBILE playground of the world ; but Miami, which threatens to become shortly the largest city in the whole state, notwith standing its comparati v e youth, recognizes no superior ity among its Florida rivals. Miami is indeed a "Magic City,'' as it is often designated. It is opening up new wonders and possibilities to humanity in all stations of life each year and is fast becoming one of the most noted centers of the world. Men and women from humanity's rank and file continue steadily to answer the call that is ever going forth from this enterprising cosmopolitan center, and many of those who go there to see and wonder, decide to stay, and eventually they integral parts of the com munity. Miami is not a city of the idle rich or of the ultra-fashionable, even though it may claim tJ be the world's playView of causeway connecting Miami with Miami Beach. The largest of the islands here shown is Palm Island. The nest largest is Star Island and the nest in size is Island. These islands have been "built" in Biscayne Bay and will be accessible from the new Venetian causeway noui neiJf'ing completion 76


I r ground It has these distinctive elements, to be sure, in great numbers, for it is a fashion able winter resort. But it has likewise all of the other composite parts of a real metro politan center, withal, aside from a manil fact'ii f ing standpoint, and this, some predict, is hound to come, too, eventually. i Miami's present .. status as an industrial 'tenter is not hard to define; for those who work, do so only that others may play while the worker labors to live, and, mayhap some day pay off the mortgage on a tin y bit of real estate somewhere out in the suburbs-if there really are any suburbs to Miami. The "'inter tourist does not want to see unsightly factories in or around Miami. He goes there to bask in the sunshine, to play on its play grounds and to be away from sordid business reminders. But Miami grows, and grows and grows, and it is not yet apparent what it shall be. To the viewpoint of some, Miami is a very wicked city. It is in about the same way that the small boy is considered wicked who plays ho o key from school to see a circus or a base ball game or to go swimming These visionaries would consider sllch conduct on the part of any urchin, wicked, possibly beyond redemption And to their way of thinking, Miami today represents a modern Sodom or Gomorrah. Hearing the cries of these brethren, like Paul in his vision, when to him came the words, "Come over into Macedonia and Dade County's p1 oposed new twenty-six story court house, which is to &he city ad ministrative offices of Miami as well, through special legislation recently enacted at Tallahassee. help us," the Rev Charles Reign S(;oville, noted evangelist, decided to make a jump from Texas, where he was engaged in a six-weeks revival, and go over to Miami. It was' winter. and he went, salvaging, according to presa reports, some five hundred souls. . After the revival closed, the MiamLnews papers announced that one of.:, the'' citY's religious congregations had de'cided to build a church structure to cost more than .$5,oo raze its present house of worship and build a modern structure to cost approximately $2,500,000. And the city's churches today,' as they stand, are fine monuments, or rather testimonials, to the religious interests of the community. Miamians permit nothing to stop them in gettmg what they go after in the way of im provements or gigantic projects calculated to make the city more alluring to the outside, for it is from the outside sources that the city draws its greatness. Many new projects are n o w und e r way, or are being considered for theimmediate future. One of these is a new city-county building, twenty-five stories in design, and to cost $3,000,000. Financing such schemes is merely a matter of course to Miamians. The people go about it with the same assurance that characterized them a few years ago when it was decided to bridge Biscayne Bay, which lies between Miami Beach on the ocean front, and Miami proper. They figured out a magnificent causeway, which cost $3,000,000, built it and paid for it. Now they are widening it at a cost of about three-quarters of a million, and they have the money (Continued on page 225) View of southeastern section of lr/iami, th e Miami Riv er emptying into Biscayne Bay and showing the new city park now bting con stru c ted in the background and fronting on Biscayne Bay. 77 I


')1. Johns Rive r Bridg e at Jacksonville. '' CHIC" ACOSTA -,. j The Go-Getter of Jacksonville IF the theol o gian s who claim that in dividual s retain their earthly personal iti e s in the immortal realm are correct, the people of Jacksonville know what will be the first thing "Chic" .Acosta will do in Elysium. After slapping St. Peter on the back and shaking hands with everybody in sight, he will begin cir culating a petition for widening the golden streets of paradise! If he doesn't do it, the theologians are wrong; f o r St. Elmo vV. Acosta, as his name appears on the ballots, is a confirmed civic proposer. He has proposed -and accomplished-more civic impro vements in Jacksonville than any citizen in its history. He wouldn't be satisfied in H eave n unle s s he could be chairman of the beautification committee. In less than a week he would have the pearly gates destroyed and oak trees planted where the stone arch has stood through the countless cycles of time. He prefers trees That means he would have trees. "Chic" Acosta-how he acquired the nickname is as vague as the date he lost his curly locks-was born in Jacksonville. He has lived here all his life. He will die here-the physical man, I mean, not the character; for his achievements and public confidence have long since institutionalized him Neither time nor progress can dim the pages devoted to his record in Jacksonville's history. His glory is secure. In the course of the years I have written things about "Chic" which would cause the average politician to ri s e up in arms and demand profuse

(1) A home scene in Jacksonville; (2) Across the St. Johns River at Jacks01wille; (3) St. Elmo W. Acosta, Park Commissioner of Jacksonville; (4) Park scene i11 Jackson v ille; (5) Park scene i11 Jacksom ; ille: (6) A residmtinl steet scene in Jacksonville, showi11g the old colonial type of architect11re; (7) Memorial Park, dedicated to Florida's dead in the World War, overlooking the St. Johns Rit er. The park is located i11 Jacksonville's most fashionable residential district. Photos by courtesy of "Th1 Believers in Jacksonvil/1"


. : , ..... ... : . ..... ani pf._ 1J!s; P,et_ turtles -. : UEN : Gus Jordahn looks one straight _in the eye and .. : calmly remarks that he is negotiating with the. ;United .States Shipping Board for a ship which he -,,.. , .<;>-)?roposes to use, first; to experiment with a system of eaiires-to'loa:d boats from the ena of his pier, and second, to partieS. from Palm Bea'ch to Europe-w'ell, one _;just ga sps ; and' asks him if he is : really serious. And,Yet if one gazes at _the magnificent Spanish casino which houses Gus Baths on the Palm Beach shore and at the 920 foot Rainho Pier 'with its towering aerials close at hand, andrealizes th;1t ,little more than 20 years ago the owner and builder arrived in the United States with $72 in his pocket and the ability to swim every known stroke as his sole capital-then the acquisition of a ship seems hardly more miraculous. "Yes, $72 arid I've still got it," says Gus, now a naturalized American citizen, with his characteristic grin. There is no use ever trying to call him Mr. ]ordahn or Jordahn. He is simply Gus of Gus' Baths to everyone up and down the coa 'st for miles. Summer and winter, clad in a bathing suit, often his costume for an entire day, he presents one of the most familiar figures in Palm Beach and West Palm Beach life, as he greets the public at' his casino, promenades on the boardwalk or pier, or joins his life guards on the beach. Although his casino is built in the midst of Palm Beach homes and houses the famous Palm Beach Swimming Club, it is the populace of vVest Palm Beach that Gus has chosen largely to serve. At the Breakers Hotel Beach, a mile north of Gus' Baths, for two or three months every winter, the elite of Palm Beach society gathers each morning in colorful array to see and be seen. Down at Gus' Baths, in the casino pools or on the beach in front, 365 days in the year, bathers, mostly from West Palm Beach; gather to swim. West Palm Beach is separated from Palm Beach and the Atlantic Ocean by Lake Worth, and it owns no municipal casino. To its citizens Gus has extended the hospitality of the sea, electing himself a host to the Atlantic at his door, as t y pified in his slogan, "Welcome to Our Ocean." Beginning back in the days when Gus' Baths was only an insignificant bathhouse, this watchword. was originated and since that time has been indissolubly connected with the place. Today blazoned in large white stone letters over the casino entrance, "Welcome to Our Ocean" can be seen for a long distance at sea. :f!:ad it been for an. inborn knowledge of psychology wh1ch led h1m to populanze such an expression, and for a 80 THE MAN l HosT to the ATLANTIC By EMILm KEYES Gus at left of yount shark caught off Isis pier.


Will you find the way to your c:Ypanish 9'arden? REAM STUCCO. Scarlet hibiscus. Black iro n grilles. High above, the whispering fronds of a coconut palm. A great red jar in the corner. A table set for luncheon on the cool, tiled floor. A brilliant splotch of sun on the wall. Your Spanish garden? Why not? .... You can have a home in Coral Gables in the pictur esque manner of old Seville, decorated in perfect taste, with a garden that takes you back to the days of Spanish domain. It will cost you no more than an ordinary home on a dingy city street-and its value must increase as the city plan matures, and as the new developments approach completion. CoRAL GABLES is being built according to a plan designed by famous architects, not by politicians. Every home, club, hotel or business building must conform in architectu-re and planting to this plan .that carries on the Spanish traditions of this old Spanish colony. While the city plan progresses, while the University of Miami is building, while the private schools and country clubs are breaking ground for their new buildingsproperty values advance. And so many substantial projects are under way that such an advance should reasonably continue for many years. Will You Share in This Prosperity? Home-builders from every state in the Union are erecting hundreds of houses that stabilize present values, and form a soli d ba s e for even greater affluence. You may buy but a single plot, or you may build an estate adjoining the new Miami-Biltmore Hotel in Coral Gables. But you cannot escape your share in the general prosperity that must attend the steady growth of Miami and its environs. Thousands of people hav e attained finan cial independence. It is your turn now. For the tide of prosperity has only begun to rise. The Coupon cerings You 1(ex ceeach' s Story-Free REx BEACH has written a book about the miracle of Coral Gables. Send for it. Better still, come and see for yourself Let us tell you about the special trains and steamships that we run at frequent intervals to Coral Gables. If you should take one of these trips, and buy property at Coral Gables, the cost of your trans portation will be refunded upon your return. Sign and mail the coupon-Now! Your Opportunity Coral Gables property has been steadily r i sing in value Some of it has shown a roo per cent increase e vffy year. Roger Babson says that Florida offers the great est opportunity for money-making of all the states. Yet building plots in Coral Gables may now be secured by a moderate CoRAL GABLES CoRPORATION SN-33 initial payment. These plots are offered in a wide range of prices, which include all improvements such as streets, electricity and water. Twenty-five per cent is required in cash,, Administrati on Build i ng Coral G a bles, Miam i Florida Please send me Rex B e ach's story on the miracle of Coral G able s. I und e r s tand .that this pla ces me under no obl i g a tion. L .. ..................................................................... .......................... ....... .1 the balance will be distributed in convenient pa y ments over a period of three The Facts c/lbout {oral (}abies Coral Gables is a cit y adjoining the city of Miami itself It is incorporated, with a commis s ion form of gov ernment. It is highl y restricted. It occupies about 10,000 acres qf high, well-drained land. It is four years old. It has 100 miles of wide pa v ed streets and boulevards. It has seven hotels completed or under construction. It has 45 m iles of white-way lighting and 50 miles of intersectional street lighting. It has 67{ miles of beach frontage. Two golf courses are now com pleted, two more are building. Two country clubs are now in actual use. More than one thousand homes have already been erected, another thousand now under construction. Thirty million dollars have been spent in development work-future plans call for twice that amount. Seventy-five million dollars worth of pr?perty has already been bought. Mr. John McEntee Bowman is now building the ten-m i llion-dollar hotel, country club and bathing casino in Coral Gables to be known as the Miami Biltmore Group. The Miami-Biltmore Hotel will be ready about January 1, 1926. Coral Gables w ill also contain these build ings all of which will be completed within a few years: The $rs,ooo,oo6 University of Miami, the $500,000 Mahi Temple of the Mystic Shrin<:; a $r,ooo,ooo University fligh School, a $r 50,000 Railway Station, a Military Academy, a Theatre;'the ''col lege for Young Women of the Sisters of Sai nt Joseph, a Conservatory of Music, and other remarkable projects.


keen business sense which made him reach out and capitalize the ocean, the one thing with w h i c h he was thoroughly familiar, Gus would probably still be a life guard at Coney I sland. He held this position at that famous resort for several years after arriving in this country from Denmark. Gus knew the ocean in its every mood ; he came from a race of Vikings; he was a fear less and untiring swimmer of more than a hundred strokes. He had the foresight to see that if he could impart some of this knowledge and love to others, he would succeed despite the lack of capital. casino was-not in keeping wit ; the beautiful nearby building \ No one was more aware of th fact than Gus himself He hal saved some money and he ha, friends among the wealthy win ter residents of Palm Beac Also, he had faith in the rnone making power of the casi'no. fhrough sheer determinatio and the as sistance of some o1 his rich friends in 1923 Gul was enabled to see the consum mation of his most cherishe< dream, the erection of the mag nificent building for Gus' Bath., which now graces the oceat front. More than 200 feet long the two-story stucco building presents an imposing front, purpo.:;ely designed in an unsymmetrical fashion to stim ula te the mediaeval structures under construction for several centuries. "It is in my blood," he says of the sea. "My ancestors for ages back followed sailors' lives. They originally came from Singapore. When I was a young man in Denmark, I was in the army but I was rest The upper floor of the buildRainbo Pier at Palm Beach showi11g massive aeriaJ ing is .devoted to apartments which prove popular with tourists in the winter and with West Palm Beach men in the summer, whose families are out 'I of the city and who wish to be on the ocean. Shops, a restaurant, a dance hall and the offices of the casino company the lower floor, with the swimming pools f and dressing rooms in the rear. less. I had to get out and go. I had thought of going to India, but I ended by coming to America." In 1901, equipped with the aforementioned $72 and knowledge of swim ming, he landed in the United States and in a short time had b ecome a life guard at Coney Island. In 1905 he made his first trip to Palm Beach, where he was one of the life guards at the Breakers hotel beach for the season, returning to Coney Island for the summer. It was not long before Gus' keen brain began to realize that many members of the winter colon y remained later than the brief hotel season and that they needed a bathing beach, to say nothing of the people across the lake in what was then the small town of West Palm Beach. Accordingly within a year or two he had begun the experiment of opening a few bath houses near the Breakers beach for several weeks fol lowing the close of the hotel season. Not until 1910 did Gus sever his con nections in the North and start a year around beach located on the site of his present casino about a mile south of the hotel. By this time, West Palm Beach was showing signs of growth such as to justify the need of con tinuous bathing beach facilities for the inhabitants. In 1914 Gus had accumulated enough money to build a frame ca sino with swimming pool, dressing rooms and a dance hall. It was far from a preten tious building, but the sign, "Welcome to Our Ocean," hung jauntil y and West Palm Beach adopted the place as its own. In 1917 a second pool was installed and in 1922, a boardwalk overtopped with Hawaiian-like palmetto shelters was built for the benefit of checker players and picnic parties. Again Gus was acting as host and inviting his guests to linger. Gus' Baths continued in popularity, but as time went by and the ocean frontage began to be built up more and more with handsome villas, it was noted that the shabby frame Not content with the building of the I casino in 1923, Gus in that year also undertook the construction of an addi tional pool for the benefit of the Palm Beach Swimming Club, one of the most exclusive organizations in Palm Beach, which numbers among its membership most of the millionaires of the winter colony. Gus and his swimming instruc tor, David Gardella, are both officers in this organization. I n lieu of the ordinary cubby hole type of dressing rooms, the members of this club had their bath houses surrounding the pool designed as attractive Spanish bungalows tinted in pastel shades. It was this aristocratic pool which in (Conti11ued 011 page 229) ---------------,.-..':-, l I l The owner of this modern bathhouse came to America with onl y $72.00 in his pocket.


. .,. j/mong lhef1lgoons of I LAN I Jacksonville's txquisite Suburb of jslands MANY Florida developments have striven to approach the .spirit of Old Venice. But it has remained for Ilanda to most nearly approximate the settings of this incomparable Italian town built on islands in the Adriatic. Situated on a network of lagoons and islands, with a t"qtal waterfront of over fifteen miles, Ilanda has the topography distinctive of Venice itself. Across the property, like the Grand Canal of Venice, sweeps the great Inland Waterway to Miami At no point in its passage through Ilanda is this great water thoroughfare less than 300 feet wide. L A Visualize 'some twenty islands, all of generous area, each island containing from .' 1:' : 16 to 140 homesites, lot a waterfront. Twenty islands-all welded together by wide boulevards and picturesque bridges. Picture mellow Mediterranean homes,:...! o." rising above their rippling reflections on the dark, broad waters. Imagine winding .: .:._!! lagoons, shimmering with the blue of the fathomless skies above or reddenin g l '"' with the flame of a sunset. And along the wide canals the crisp lines r. of a Northern yacht steammg along the sheltered Inland Waterway to Mtamt. All this and more, much more, Itanda will have to offer you. Advantages of !LANDA Ilanda is on the Atlantic Boulevard, one of the widest in Florida, leading from Jacksonville to the sea. Ilanda is less than two miles from one of the greatest beaches in the world. Sites have been set aside for a proposed hotel and yacht club. Deirable locations have been reserved for schools and churches. !Ianda will be highly restricted to 'insure protection to its property owners. The greater part of Danda is located within the city limits of Jacksonville Beach. Each lot will be provided with water main connections, paved streets and parkways, together with ornamental boulevard lighting. Telephone and electric wires will run underground t o each home. !LANDA REALTY COMPANY 112 W. Forsyth Street JACKSONVILLE N D A


JIHIIB IFJL(()JRJIJD)A IHIOMIE An article in which it is shown that electrical equipm ent not only aids th e housewife but gives an added flair to the rich beauty of the home. IT is bound to come to pass. With the radio making distant scenes vis ible as well as distant sounds audible; with the X-ray publishing our phys ical ills on a scrap of paper; with the telephone registering our sweetheart's smile-or his frown-when we ring him on long distance-we know for certain that some morning we will b e awakened to the tinkling of a n electric alarm, step out of bed onto a moving floor, be shunted to a press button shower bath, get a rub down with an electric towel, and then from a row of convenient pegs hav e our shoes, stockings, clothes and dresses, fall lightly but firmly into posi tion on our blase persons and leave us full y clothed. Such detailed persona l servic e electric ally has not yet come to p ass, quite, but electrical service for domestic uses has become so all embracing that it is likely to become more useful than the most useful member of the family-the wor k ing housewife-and put her in the posi tion of the chatelaine of the castle of old who was mistress of the keys and a great deal of leisure. The best part of this new order Of things for the Florida homemaker is that in the widespread development that is going on, in the open ing up of the new subdiv isions, electricity is usually the first improvement that is put in. The subdivision may not have city water, gas may be a promise for the future, side walks, telephone service may be still further off but electricity will be in almost with the erection of the first house, unless the new devel opment is in a wilderness. ..A .Department Conducted by JANE WAY the vegetables on the stove to see that they do not burn. Ever and again she reaches down to put wood into the stove. She has been baking bread and cakes, churning butter b y hand for days. She has helped t o bring in the wood, t o carry the water from the spring in the yard. Her guests hav e arrived for din ner; she is flushed and tired and she has not had time to change her dress for her holiday gown. At the la s t moment she will have to go, or send one of the childre n, down to the spring house f o r cool milk, the lettuce that she corner, in fact, stands the electric stove, in the other an electric hot water heater, built on the order of the thermos bottle, so that the water heated will stay warm -all night and be ready for her in the morning, or that she can operate at will. The only reminder of ancient times is the large blocked black and white lino leum that bespeaks of the old stone flagged floors. But here the illusion stops. The walls are panelled several feet above the floor in white enamelled woodwork, and above, there is a smooth. plaster to which no dirt can adhere, finished in a delicious blue, oil paint. The furniture carries the white enamelled tone throughout and dainty swiss curtains dotted in blue give just the needed touch of color to tie up the scheme with the blue of the wall. Four large grouped windows and yet another let in .the Florida sunshine and a view of the blue waters of the Bay, and beneath them is built the sink, all in white porcelain with spacious drains on either side and cupboards beneath. In the upper part of the center window and directly opposite the stove is an electrically operated exhaust fan to re move overheated air and the odor of cooking, and to keep it from spreading to the entire house We watch Mrs. Young stuff her turkey and place it in the bake pan. We follow her as she prepares her vegetables, as she covers each pan and places the entire meal in the electric oven. Now she sets the electric clock attached to. the stove at the hour that she knows her dinner should start cooking to be ready to serve at six-thirty. Next she pre pares a frozen salad and a fruit jello and puts them in the electric refrigerator and now her task has been com pleted At the chosen time she can step into the kitchen and direct her maid to serve d i n n e r without another thought. Thinking electrically, two visions come to us : the pic ture of Mrs. T. Roy Young in her electrically equipped home, La Casa Hermosa Entre Las Palmas; in Beach Park, Tampa, exponent of the modern housewife, and a pic ture of the Florida farm wife who is just now awakening to the fact that she can lighten her work and make her home a more delightful place for herself and family by renovat ing it along modern lines. Suppose that they are both cooking Thanksgiving dinner. The electrical fireplace is so skilfu ll y fitted with antique fire set a111i andi1ons that it fits beautifully into the decorative scheme of old world atmosphere She is gay and unconcerned; she has not the slightest mis giving for she knows that at the signal of the electric alarni the current will be turned on in the oven, automatically, and the dinner will start cooking; then, just when the correct temperature has been reached, so that the meal can be fin-We see the farm wife a little slow of movement, becaus e she i s tired, in her clean bare kitchen with small uncur tained window, old fashioned sink with out running water, unpainted furniture that must be scoured periodically. In the corner are stacks of wood; a iron stove sends out waves of heat; a boiler of water is heating on the back of the stove; the kitchen is full of the heavy odor of cooking. Every little while she stoops to look into the oven at her turkey; every moment she watches 84 has put there to be freshened, the cus tard that she has baked and set to cool. She wonders how she has the courage to attempt to entertain with so much work before and after, and only a short interlude of pleasure. Then, Mrs. Young, a tiny electrical sort of a person with sunlight hair and swift movements flitting about her elec tric stove in flowered frock, as little like reality a s the magic stove itself No remains of the pioneer age lurk in a single corner of her kitchen; in one ished on stored heat, the thermostat will turn all the current off No fear of scorched rice and burnt peas; no excitement because of under done fowl and overdone vegetables, for vegetables cooked in an electric oven require little water and the steaming process that ensues keeps them firm aad smooth while the meat substance i6; eook ing its allotted time. No. need to stoop, no occasion to open the oven f 'eor to watch the cooking In fact if you art (Continued on page 230)


' When You Buy for Profit The untold millions of dollars that are pouring into Florida and turning a natural garden spot into a place of transcendent beauty, magnifi cence and enhancement, are also laying a deep and abiding foundation for the industrial and commercial development of the West Coast. DEL VERDE with Charlotte Harbor for its ocean terminal, and the West Dixie Highway, the Punta Gorda Road and the proposed route of the Seaboard Air Line South from Arcadia for land transportation and Punta Gorda, Fort Myers and Arcadia as neighboring commu nities, affords a safe, sound and certain source of abundant returns, WHEN YOU BUY FOR PROFIT. When You Buy for Permanence Of the vast throngs of homeseekers and investors who are daily augmenting the population of the state, the majority are making Florida their home for all time. DEL VERDE is committed to the building of an industrial, commercial and maritime city, that will produce the many and varied com modities used by the population of Florida and neighboring states for shelter, food, transportation and amusement. And with a vast and fertile back country CAPABLE OF SUPPORTING AND ENRICHING a community of hundreds of thousands, DEL VERDE will provide a beautiful location for a home, and an outlet for your services in business, in trade or in a profession WHEN YOU BUY FOR PERMANENCE. An Unsurpassed Investment Opportunity DEL VERDE lots are now selling for $149.00,-$49 cash, balance in 30 days. Title insured by Florida Title Insurance Company, capital $1,000,000.00. A fund of $2,000,000 is being reserved from sales and held in trust by the Miami Bank & Trust Co. to be expended exclusively for civic improvement a and beautification. For immediate investment DEL VERDE affords an opportunity unsurpassed in all Florida. Selling Agents INTERSTATE REALTY ASSOCIATES MIAMI, FLA., OFFICE: 220 N. MIAMI AVENUE TAMPA, FLA., OFFICE: 221 E. LAFAYETTE STREET ST. PETERSBURG, FLA., OFFICE: 707 CENTRAL A VENUE JACKSONVILLE, FLA., OFFICE: 30 W. FORSYTH MIAMI BANK & TRUST CO., TRUSTEES OwneTs and Developers J. L. R. HOLPING COMPANY


V ERY few of us look upon tecture as a.n. outgrowth of na-; tiona! condtttons. To most of us a house is simply a house We may be able to recognize a Colonial Tudor or Moorish type when we se .. it, but the chances are ten to one it1 never occurs to us that those very de. tails which make the type distinguishable from other types are a natural development from wh!ch prevailed in the country m whtch that type had its origin. For instance, there are not many of us who can't recognize the Spanish style of architecture when we see it. The Spanish house in its purest state, is built close to the sidewalk. It has long, narrow windows which-if we are to fol low sedulously the Spanish model-are daintily barred with iron. No front yard is in evidence but there is an inevitable back-yard or patio. It is around this patio that the house is built.. We are so accustomed to assoctatmg these details with Spanish architecture that we don t stop for a moment to consider the national conditions which produced them. It rarely occurs to us that courtship had any influence with the builders of these houses. To most of us, love and marriage are far, far removed from architecture. Yet, upon investigation, we find that nothing could be further from the truth. The Spanish senorita was never al lowed to entertain masculine admirers except under the strict surveillance of her parents or guardians. As a matter of fact these parents or guardians had to pass upon a girl's suitor-sometimes before even her wishes were taken into consideration. Betrothals were arranged frequently when the prospective bride and groom were children and occasioual ly when they were still infants. The Spanish male was very severe in his demands. Masculine morals--or lack of morals-were rarely criticized. The girl, however, not only had to be protected against prior entanglements but also against other masculine eyes and By R. ScoTT CoLLINS KOT:-This inar,gurat e s a n e w d e partment which we feel sure will be of kee n interest to all SuNILAND readers. This will be followed each month by articles deali11g with various angles of architecture in Florida.-Editor. voices. Hence, the long, narrow win dows whiCh were supposed to make up in height what they lacked in width. When the accepted suitor called he was ushered into the patio where the girl's family-mother, father, aunts, uncles and grandparents-were waiting to receive him. The girl was produced and held all evening under rigorous chaperonage. The patio was surrounded by the house and no spying eyes could get a glimpse of her virgin features, or blushes. But often the plans went awry. The girls were not always docile enough to submit to their relations picking out so important a factor in their lives as a husband. Occasionally, they fell hard for some other male who did not enter into parental calculations. Any communion. between the two, then, had to be surreptitious and quite beyond the parents' control. The unfavored lover would come under the cloak of darkness and serenade the girl of his choice When the danger of such consequences became apparent to parents iron bars, delicate but strong, were built into the window frames. Thus, the protection of the young female was completeand another type of architecture established. However, so many freakish things are being done to the Spanish bungalow to-Types of Florida Homes I day that it is hardly recognizable Present day construction methods .are supplanting jazzy details for the more or less severe lines of the original type, patios are being thrown in front of the 1 houses, the high, narrow windows are being r eplaced by low, wide ones and so on, ad infinitmn In many instances, all that remains of the o riginal Spanish type is the name. I Nor is this negligence of true detail to be found onl y in our so-called architecture. We take undue hbertles with every type in existence-and think I we are getting away with it. Instead of thinking of his future reputation with 1 those who know, many an architect de1 signs a hybrid structure that may get 1 by the future owner of the house but which certainly does not escape the attention of the educated eye. Looking at some of the houses reminds one of the story of the little fellow who went home crying because one of his playmates had called the boy's dog companion a "cur." His father tried to comfort him. "Don't you worry, son," said the father. "When a dog is a cur it isn't because 1 he has any bad breeds in him. He merely has a larger mixture of good breeds than the average dog." Any country, state or locality that exhibits a collection of buildings which contain a blend of too many architec tural types is surely condoning a con struction\ program from which1 many bad effects will later develop This conviction had been slowly growing on me and I decided to seek information from one who by reason of his occupation knew more about the subject than I did Accordingly, one night last week, I managed to get an interview with Mr. B S. D. Martin who been designing quite a number of homes, churches and buildings in and around Fort Myers. "A number of Florida localities have been getting a little lax with their architectural details," Mr. Martin ad ( C ontillued 011 page 238)


. I . -........:.:. -. . ._ .. .' Tampa, F:.ZQrida . .l':; : .,.,__ : . FigUre it out for yourself City V aluatioif :. : . :. .. . . ........ 1924 $48,526,722.00 '){' .:,. 1 Tampa's 1924 population will double by Jan. 1st, 1926. "' This tremendous increase in population and property values is 1925 $86,044,620.00 4 ..not the result of a tourist and transient influx but a natural-and permanent grpwth because is the logical m9-nufacturing, distributing, and centre of Southern FLorida. 1926 ? ? ? ? ? ? ''Prosper with us in Tampa'' If you want a home, business site or land investment in Tampa or adjacent territory get in touch with us. We buy and sell Acreage Business Sites Town Property City and Suburban Lots Write us before yoU, : come and we will give you hon .. est advice. BRAY & RANSOM Brokers to the Investor TAMPA Winton Bldg.


Trail through Florida hammock vision of how beautiful Florida can be made, through the bounty of Nature and the handiw.Qrk of ma1:1. The primary purpose of this wonderful garden is for the production of essential oils, for which this country has had to de pend very largely on foreign sources, but it is the intention of the owners to seil cut flowers also, and it is antici pated that next season It! Ore than 400,000 Easter Lilies will be sent to the markets of the East. Another province in which Florida ap pears desti!!ed to occupy a leading role is in the Qroduction of bulbs, for which the United States has always had to rely largely on Europe, particularly Hollaod. It has been demonstrated that Florida is adapted to the raising of some of the c9mme[cial varieties of bulbs, par t icu larly the so-called water species Re cently stringent restrictions have been promulgated by the National Govern ment placing an inhibition on the impor tation of many classes of bulbs, and it seems reasonable to suppose that this embargo will result in the promotion of bulb growing in Florida on an extensive scale. It is customary to associate bees with flowers; thus it is in order here to state that the possibilities of bee raising in Florida have no horizon According to the State Plant Board of Florida, the average colony of Florida bees pro duces about 80 p ounds of honey a year, which is approximately twice the general average for the United States. Apiaries are to be found intermittently throughout the state, which last year produced honey and beeswax to the value of more than a quarter of a million dollars. The need of the industry today is experienced and intelligent apiarists One of Florida's chief bulwarks is the trucking industry, which has been devel oped in many p_arts of the state on a colossal scale. Producing at a time when no other section can, Florida is destined to become the great truck-producing state of the Union. Not only are her soils and climate peculiarly adapted to the growing of garden produce, but she has that of all assets, a constant supply of artesian water, it being pos-88 FLORIDA tn TOMORROW'S SUN (Continu e d from page 45) sible to sink a well at a depth of from ten to three hundred feet almost any where in the statt;. Already Florida lead; all of the states in the production of winter truck. Last year she sent North in solid vegetable trains and by express : Ten thousand cars of tomatoes; 8,000 cars of celery; 4,500 cars of potatoes; 4,250 cars of cabbage; 2,000 cars of let tuce; 1,500 cars of cucumbers; 1,600 cars of and 5 ,000 cars of mixed vege tables, the approximate value of these products being about $17,000,000. In many of florida intensive farming has been developed very highly in some particular phase. Sanford, in Seminole County, although raising let tuce and other produce, has specialized in celery, as has Manatee County, on the Gulf. The Hastings District, in St. John's County, has become famous for Yellow pine and Spanish moss on shorts of Lake Cherokee, Orlando its potatoes; Dade and Marion Counties for their tomatoes; Hardee, Sumter, and Orange for their cucumbers; Orange and Seminole for their lettuce; Polk for its cabbage, and Lee for its peppers and egg plants. One of the advantages of trucking in Florida is the ability to raise by rotation three or four crops a year. Celery can be followed by tomatoes, and tomatoes by cabbage, cabbage by corn, and corn by peanuts, cowpeas, velvet beans, or some other legume In the field of diversified farming Florida should also come greatly to the for e within the next decade All told, Florida has 33,000,000 acres of land, and it is estimated that at least 20,000,000 acres of these can be brought under cul tivation through drainage and the scien tific deterl!lination of the character of their soil -Drainage is one of the major problems of Florida, affecting not only her millions of acres of swamp and overflowed lands but her general terrain as well. It is estimated, in deed, that nine out of every ten failures among the farmers of Florida can be attributed to inefficient drainage, while conversely it can be stated with truth that synchronous drainage and irriga tion such as the sub-irrigation prac tised in Sanford and other trucking regions, has been found not only to guarantee a good crop but to increase the annual yield at lea_st fifty per cent. Research in the field of agriculture is one of the greatest present needs of) Florida. Owing to lac!< of funds, com paratively few soil surv eys have been undertaken and even the geography of the rpajor portion of the state is knowu only in a general way. Florida's soils can be divided into five general classifications, namely, high pine lands, flatwoods pine lands, high hammoc k lands, low hammock lands, and muck lands. Each of these classifications has its own particular advantages. On the high pine lands are grown some of the very j best citrus fruits; on the low, some of 1the finest truck; while the hammock .lands, both high and low will grow al most anything. the !Jigh hammocks being generally regarded as the best lands in the state. There is still a large area of virgin high lanc!s i!l Florida, especially in Allachua, Levy Marion, and Hernando Count i es, the great Annutilaga HammocK of H e rnando, 40,000 acres of deciduous forest in one great body, being the largest single body of high hammock land in Florida The muck lands of Florida are also exceedingly rich, but most of them will require a certain amount of sweetening before they can be made a v ailable to the purposes of agriculture The Everglades are said to constitute the largest single body of muck lands in the world. There are over four million acres of these lands altogether, and when drained they will be able to produce foodstuffs of every Florida reridtttct at Orlattdo.


The Magic FLORIDA announces the of the. most unique boulevard m the world-the Overseas Highway--connecting Key West and: the mainland wit. h sheets of asphalt as ..... bands of steel. The. originality of a h e under--taking is acquiring more national publicity than any other specific development in progress in the state today. Like magic a -nd stories have appeared in hundreds of newspapers and magazmes throughout the North and Middle West. KEY LARGO "Gem of the Atlantic" Is the first and most beautiful of the chain of islands penetrated by the Overseas Highway, and it is now feeling the same tremendous impulse that followed the construction of Henry Flagler's iron trail south through the state. Key Largo is only fifty miles south of Miami, served by the F. E. C. Railway, and will shortly open to motorists the most unique boulevard in the world. Buy anywhere on Key Largo--but buy! This space is contributed by The Plaza Subdivision C. E. SEXTON Key Largo, Florida .J 89 i I I I


All Outdoors at its best in Tampa Florida's Greatest City TAMPA is the hub of Florida's famous good roads system; the ideal headquarters for the motorist. A gay resort, people enjoying the best that hfe affords, bathing, boating, fishing, golf on championship courses; fine hotels, shops and t.he unique Spamsh sectJon w1ti:l its picturesque restaurants and colorful grand opera; a great port and a thrivit;g industr.ial city filled with busmess and mvestment opportunity aIm o s t without limit. Tampa offers you health, happin ess and opportunity. Detail.ed information on request. Wnte today for Illustrated Booklet. Tampa Board of Trade_ P. 0. Box 8009, Tampa, Florida 90 character on a colossal scale. Even now Everglade products are bringing mil lions of dollars to the state, but their ultimate potentialities will be realized only through the consummation of eff e ctive drainage. Florida' s soils can produce any of the staples common to Southern agriculture, including cotton, both short staple and Sea Island, tobacco, corn, sweet potatoes, sugar cane, oats, peanuts, cowpeas. velvet beans, and an infinite variety of legumes. Cotton growing i s probably Florida' s oldest industry, unless we except sugar cane, which is said to have been planted b y t he French protestant colony at St. Augustine, later wiped out to a man by the Spaniards, not because they were Frenchmen but because they were her B efore -the war, Florida's cotton planta ti o ns were among the largest in the S o uth, many r i ch Georgians and Caro linians in recognition of Florida's clim a te, large plantations in the State. With the abolition of slavery, how eve r the s e great plantati ons were abandoned, and where formerly a single planter had thousands of acres under cult ivatio n to the cotton stalk, today the growing of cotton is carried on only in a desul to r y way, chiefl y under the negro t enant system. Cotton, nevertheless has an accepted place in the scheme of Florida agriculture, and with the dawn of the day that shall witness the control of the boll wee v il the growing of this money crop will again become one of the chief sources of h e r agricultural wealth. The growing of tobacco is becoming annually more important in Florida, particularly in the northwestern part of the state. Both sun and shade tobaccos are now grow n in Flori da, the chief producing sections being the counties of Western Florida, particularly Madi so n and Gad se n whose capital, Quincy, saw the birth and has always been the chi ef center of the industry. Tobacco growing has been carried on in Florida for many years. Long before the C ivi l War, Quincy grew a great deal of what was known as speckled leaf tobacco, a sun variety grown on hammock land. This tobacco w as hauled by wagon t o the quaint little Gulf port of St. Marks, some forty m1les awa y, and fr o m there transhipped by sail-boat, about one-third of the annual yield being exported. This pristine industry had its death knell sounded in the Civil War, although a few old stalwarts, too conservative to permit even a war to interfere with the accepted order of their lives, continued to grow their tobacco as though no vital revolution had occurred, selling it as they could or stor-ing it against a brighter day. But until 188J1, tobacco culture in Florida was a most precarious undertaking, but from that year until 1896 its growing was attended with no inconsiderable success, although not as profitable as it might have been, due to the inability of the growers to produce the fancy wrapper required by the trade. In 1896, how ever, there was inaugurated an expeq ment in tobacco culture that was t i ned to revolutionize the cigar wrapper industry of the world-the first attempt to grow tobacco under shad e This experiment was the result of an inherent feeling on the part of one of the growers that a more del icately textured leaf would be produced by the protection of the growing tobacco from the powerful rays of the sun and the consequent conservation of the moisture so essen tial to successful tobacco growth, this grower having noticed that tobacco partly shaded by trees was of a higher quality than that entirely unprotected. The innovation was an immediate and a pronounced succes s the first shade to l;lacco selling for more than $4 a pound, as against an a verage price of forty cents a pound for the sun variety. In 1917, b y the way, the tobacco was further shaded by the addition of cheese cloth to the wooden slats, so that today Florida Sum atra leaf tobacco compares favorably in texture and quality with the imported variety. The feasibility of growing tobacco under shade having been successfully d emonstrated, the industry was gradually extended until in 1906 there were over five thousand acres under shade. At this time fabulous prices were paid by the buyers, as high as eighty cents a pound in the field, a condition of affairs which led naturally t o great over-production. The tobacco area was also ext ende d to sections not adapted to tobacco growth, which led to the production of a large amount of inferior leaf; which was all place d on the market at Florida Lime P it.


A Cool Kitchen With Skinner Gas And the Tappan Gas Range Cook with Gas And Live in the Country! uFinest thing in my ho-me." -Ceo. Sebring INSTALL your own private gas plant that will make a wonderfull y hot, clean, cheap fuel gas for cooking, baking and heating purposes. It gives you city conveniences, yet you can live wherever you please. The Skinner Gas Maker and the Tappan Gas Range have brought into the rural home the greatest blessings since the sewing machine. Floridians have a high regard for George Sebring, founder and benefactor of Sebring, >vonder city of the Scenic highlands. what he says usually gets lOOo/o attention. So when he wrote us that, "outside of his children the Skinner Gas Maker was the finest thing in his home," we felt that he had said about as much as anyone could. If you are interested write for our special Gas Maker Catalog and find out for yourself how inexpensive the equipment is and how well it will serve your home. Get This Free Catalog It tells all about the Skinner Gas Maker and shows pictures of how it is installed in the home. It shows how simple it is, how easy to operate and how free from trouble and attention. You can't afford to buy a new range of any kind until you have written for this catalog and investigated thoroughly the many advantages of Skinner Made Gas. Don't delay-write today. Skinner Machinery Company 300 BROADWAY DUNEDIN, FLORIDA Branch 0 fficcs and Display Rooms: JACKSOXVILLE, ST. PETERSBURG, ORLANDO, 'WEST PALM BEACH Repre sentati ve s i11 Principal Florida Citi e s 91


92 'Don't Bu),.Real Estate U ri'til you your free copy of. ', ',, GULl" JlE.AL TY CO. WarnerBldl'. Tampa, Fla. ', X' Without coot or obllp tloD kindly my copy o1. the Florida Blue Book 1 Xl> am intereoted in '(c:<$-(kind of property located iD (plaee) ... . ... . . l' T -he Florida BLUE BOOK IF you are an investor in Florida realty write today for your free copy of the Florida Blue Book, before you make another purchase. Five study will show you that. this remarkable little volume contains a wealth of information on some of Florida's soundest realty values. If you are just beginning to think of Florida, either for long term investment or quick turnover, it is even more important that you get your copy of the Florida Blue Book before making a decision. This book has been compiled for the purpose of describing only such real estate as has been investigated and found sound from every point of view. It contains illustrations, descriptions, facts and gen eral information on Florida acreage, business prop erties, homes, farm and grove lands, suburb _and subdivision properties in a wide variety of locations throughout the entire state. Blue Book information simply means that most of your own investigation has already been done for you. You may rely upon the data as confidently as though your own personal attorney or broker had made the investigation for you. Kindly state whether you are interested in any particular town, development or section; whether you are thinking of a home, homesite, farm or grove. Ask for specific information, otherwise the Florida Blue Book will be mailed without other suggestions. GULF ATLANTIC REALTY COMPANY Warner Building Name .. ... ... ......... Buoineu F"lMD Address . . ............... ........... TAMP A .. .. FLORIDA Town ... . . .


the same time as the regular product. This over-production and general lowering of standard had its effect on the industry, and not only did prices fap, but the demand also. In 1907 the pamc .accentuated further the difficulties of the growers, and it was not until the beginning of 1909 that the industry began to revive. In the latter part" of that year the larger growers, realizing the paramount necessity of placing the industry on .a thorough commercial basis, effected a consolidation for the growing, grading, and sale of the product. This consolidation had the effect of reviving the industry, for by establishing a uniform grade, a uniform price anq effecting. g:eat economies in productiOn and !flstnbu tion, it placed the industry for the first time on a stable basis. For some years the industry enjoyed a sustained and a health:y growth. Then came the War. ImportatiOns from Sumatra were almost entirely cut off, and yet the demand for cigars was increasing constantly. Prices increased tremendously, and this led to a tremendous increase in the acreage, so that when normal conditions had been once more restored the supply was far greater than the demand. In the season 1919-1920, no less than 10 000 acres were under cultivation which meant, at an average yield of 1,000 pounds to the acre, ten million pounds The crop that year was ':alued at approximately $15,000,000, the h1ghest value of any year in history. The -growers were hard hit by the over-production, and in 1923 the industry was further adversely affected by the appearance of a plant disease that caused a great decrease in the yield Growers lost money on every hand, and many of them abando!led tobacco grov.: ing entire ly or rnatenally reduced acreage. Thus, at the present there are only 1500 acres under tion to shade tobacco, but workmg m co operation federal and state entomologists have almost a seed promises to be absolutely t? dis ease, and it is expected that 1ts mtro duction will result in the complete rehabilitation of the industry. S in ce 1924, a great many l!"lor!da farmers have commenced the of what is known to the trade as bnght tobacco, a sun-grown 'tobacco used exclusively for the manufacture of cigarettes. There are now j.bout 5,000 acres in cultivation to this variety of tobacco in Florida, 'lond the acreage is increasing steadily, due to the enormously increased consumption of cigarettes. This tobacco is of the Carolina type, used in such well-known cigarettes as Camels and Chesterfields There are said to be 250,000 acres of land in Florida suitable f.._.this type of tobacco culture. Florida's present tobacco yield amounts to approximately 5,000,000 pounds, valued at nearly $3,000,000. One of Florida's chief money crops, in the raising of which there is small risk, is sugar cane. History tells us that the sugar cane has been grown in Florida from earliest times, the sugar mills of the Manatee River district, razed by Federal gunboats, having been said to have supplied the Confederate Army with no small portion of its sugar rations. At the present time every county in the State of Florida is raising some sugar cane, using it chiefly for the production of syrup, the production from its 20,000 acres amounting to approximately 2,000,000 gallons, valued at nearly a dollar a gallon : In the past year or two, however, several large sugar enterprises have been inaugurated in the Everglades, which, with its 4,000,000 acres of muck lands, claimed to be potentially the richest lands of their character on the face of the earth, is confidently expected to become eventually one of the world's most important sugar raising regions. It was Hamilton Disston who first realized the vast potentialities of Florida's muck lands, which, when he carne to the state in 1879, were all under water. Mr. Disston felt that these lands when reclaimed could be made to produce sugar on a very large scale, and to that end inaugurated his great drainage scheme. He spent an enormous amount of money in preparing his lands for cultivation and in the construction of a great sugar mill at St. Cloud Kissimmee, but ne ver lived to see h1s great enterprise crowned with success. At that time there were many obstacles t o face, such a s inadequate t ranspor tation Photo by Roswr/1 Alii.., O.:elo This road nms through Marion County Captiva Beach on CAPTIVATING CAPT IV A ISLAND in the Gulf of Mexico FORT MYERS <-. -,. Lee County :" t One of the Most Exclusive Highly Restricted Residen tial Sections on the Gulf. It adjoips the famous Fis.herman's Lodge, where the ole hotel register lists the names of famous men-Roosevelt, Colt, Vanderbilt, Fleischmann and other millionaire fishermen who chose this beauty spot for Climate-Fishing-Shooting Boating-Bathing-LIFE I Come to the real tropics -enjoy and invest in Nature's BEST. Your correspondence regarding Captivating Captiva will have our prompt and courteous attention. E. W. COOKE 0111nn and Dcoeloper COOKE & GRANGER 120 Jackson Street FORT MYERS. :


l -)Pirate Gold is Buned -' ... in Florida Some of these ancient treasure chests have been recovered after hundreds of years. Many of them will never be recovered. WHY? This money was buried far from the haunts.,, of men. Don't bury your money where it will take years to realize a profit. Buy for a home or investment where thousands of people pass every day. We offer Beautiful lots on the magnificent Atlantic Boulevard,the Great White Way to the Beach. Three miles from the heart of Jacksonville, twelve miles from the Beautiful Atlantic Beach. Just far enough away from the noise and dust of a busy city and only a few minutes; drive to Florida's Playground. 3,500 Lots Sold to Date This fact alone should convince the most conservative home seeker or investor. Buy Now while you can obtain these beautiful lots 50 x 125 feet at the amazingly low prices of $600.00 to $1,500.00 OAKWOOD VILLA EsTATEs Jacksonville's Subdivision with a Future Room 302, Clark Building Jacksonville, Florida Our 30 years' experience in Jacksonville Real Estate is a fact worthy of your consideration. and distance fro m markets, and being n e wly drained the lands were not suffi ciently swe e t to produce cane of a high sugar content. v Vhether sugar growing can be made an immediate commercial success in the E v erglades is still hypo th e tical, altho u g h it i s con ceded that 1 ult imately-that is when these lands have b e en sweetened through drainage and cultivation-their pos s ibilities in this re gard will be illimitable. No small po r tion of the future wealth of Florida will be deri v e d from its live stock and dairying indutri es, which are becoming more important annua lly. The raising of live stoc k has b e en an impor tant industry in Florida s i nce the state w a s opened up to dev e lopm e nt, but/its growth has not been in any w a y com mensurate with its possibiliti es The range cattle industry of Florida is un i que The suppl y of native grasses be ing adequate to their needs the cattle are permitted to run practically unat tended, being rounded up only once a year for branding purpos es The cattle are either consumed at home or exported to Cuba domestic markets being closed to them, due to the prese nce of the tick. Several counti es o f the state, however, have alre ady pa ssed "no fence" and The Frankl i11 B uildi ng Tallahass e e, e r e cted 1839, of dur a bl e bric k manu factured and burnt i11 Tallahass e e it is anticipated that at the next session of the Legislature in 1927 state-wide leg islation to this end will be enacted as it has in the matter of compulsory dip ping, for it is now recognized by all authorities that the tick can be eradi cated under "no fence" conditions for at least one per cent. of the cost under the conditions of the open range. Some of the larger cattlemen have an ticipated that the days of the open range in Florida are numbered, and have commenced to fence their lands. In Polk and Highlands counties, for instance, on e company has more than 250,000 acres under fence Thi s i s the H o rsesho e Ranch, of the Kissimmee Is land Cattle Company, which, with some 22,000 head of impro ved Braman cattle, is said to be the second largest ranch in the United States. Florida has the basic foundations for the erection of the greatest dairying in dustry in the United States, although at the present time she does not e ve n supply her own n e ed s importing milk by the trainload, whereas with Cuba at her doors she should not only be self supporting but a large exporter as well. The advantages of Florida in thi s branch of the cattle industry are prono unced. According to the United States Depart ment of Agriculture, Florida dairy herd s (Co11limt e d 011 page 113)


A subdivision of 10 acre tracts of the finest land in the State of Florida. : . ... Beginning two miles southwest .C!f -.the city limits of -! .. JACKSONVILLE FLORIDA and extending for ten miles directly the path of the future development of J cicksonville at only $1 0000 an Acre $150 Cash. $34 Monthly. ODELL & MAY, Inc. Exclusive Agents for .. . Jacksonville Heights Improvement Co. 202 Main St., Jacksonville, Florida Tear off and mail This .I Odell & May, 202 Main Street, Jacksonville, Fla. Gentlemen: Without any obligation on my part, please send me further infor-mation regarding Jacksonville Heights 10-Acre Tracts. ;: .. . . . . . . . . . . . . . . . . . . . ........ .. Naine .................... _Address 95


' . ( Beat Florida Le1al F ormia-Ext... Charge One of the valuab'e ieatures of this book is its collection of the best contracts and ,.eal estate forms to use in Florida,. Includ e d are these: -Chattel Mortgage -Contracta of Sale -Option Agreements -Inatallment Contracts -Acknowledgments -Deeda, Different Forma -Asaignment of Mortgace -Eztenaion of Mortgage -EKrow Agreements -Affidavit of Title -Estoppel Certificate -Leases, Different Forms -Brokerace A1reement -Acency Contract -Restrictive Covenants -Notice of Mechanics Lien -Ti tle Inaurance Polley -Specimen of Survey -Schedule of Commisaions -Broker' s Llatinc Card -Property Manacer's Forms -Bill. of Sale -Buildinc and Loan Aasn. Forma, and practically every other Florida form you may wish to use Facta about Florida This book gives first-hand facts (not opinions) secured from the most competent local authorities in each com munity regarding local con ditions affecting realty value It also explains the meth ods used in dealing in real estate and real estate con tracts, options, binders and other matters of peculiar interest in Florida. Covers Buying, Selling, Finane.; 'ing, Developing, Valuation, Tax, ation, Brokerage, CONTRACTS, LAW, Management, etc. Regu Jar Edition $5. Genuine Leather, Gold Top, DeLuxe Edition, $7.50 ,, PUBLISHED BY PRENTICE-HALL, Inc. New York City Practice and Law A thoroughly practical book which explains actual conditions, based upon first-hand facts and successful realty expenence. Clear. Easy to read. Thorough. Covers all phases of Florida Real Estate completely. It is a manual filled with first-hand information and veteran realty experience. Explains and illustrates with actual examples the successful methods of: BUYING, from the standpoint of both resident and non-resident investors and speculators with various plans for purchasing prop erty under the different circum stances. DEVELOPING methods followed by operators in choosing a tract of land, laying out sub-divisions, and making improvements. VALUATION as computed by the foremost realtors. FINANCING of Florida Real Estate as viewed by purchasers and investors, with plans success fully used to finance large and small holdings. PROTECTING TITLE. Impor tant details to consider in title ex amination, transfer of title and title insurance in Flodda. TAXATION. Steps necessary to protect full or partial ownership and the peculiar features of Florida Real Estate Taxes CONTRACTS and LAW, covering all questions on the legal rights of buyer and seller, landlord and tenant, including deeds, powers of attorney, escrow agreements, and options, gives valuable points to watch in contracts where holdings change rapidly. SELLING as conducted in Florida by owners, brokers and salesmen, with effective sales plans. BROKERAGE, covering compen sation and qualifications of broker, the broker's authority; general rules as to earning commission on sales, exchanges, loans and rentals, duty of principal to broker and of to principal, broker mg cause of sale, brokerage prac tice and methods recognized in Florida. Resident and non-resident buyen and sellers of Florida real estate are subject to many restrictions and privileges unlike those found in other States. These peculiarities and all intricacies brought about by the rapid exchange of proper ties, contracts and optiGns are classified in this one book. It covers the law, forms, methods and practices successfully used in Florida. ADVERTISING principles, with practical pointers .on newspaper, direct-mail and specialty cam paigns, with effective stunts for use in advertising Florida properties MANAGEMENT of groves, farms, residences and business properties as best conducted by non-resident and resident owners, with respect to sales and rentals. \ -----------------------------------------, .. PENINSULAR PUBLISHING COMPANY, Warner Building Tampa, Attached is remittance for which please forward a copy of BENSON and NORTH'S FLORIDA REAL ESTATE PRACTICE AND LAW. 0 Regular Edition-lS. 0 Speci al, genuine leather, gold top De Luxe Edition-l7.50. NAME ........... ............ .......... .............. ............................................. FIRM ......................... ......................................................... ......... .-. . .. ADDRESS ......... : .. . : ... ; : .. ........ : .. "T.HE PR.t\CTICAL MANUAL ON FLORIDA REAL ESTATE" ....


'T .-\. .' ,: ; :. '' . -}:_. -pOUR hundred years ago "Yhen : the Western .Hemisphere was ':, ;., \ . .... ("_ the infant of the civilized world, neither Isabella, nor even the staunchest of their fol, lowers ever dreamed America was destined to be a world power, in the fullest sense of that term. The march of events and the course of destiny have so ordained that today America stands .. her achievements, in her humanit)r', ; in her illimitable opportunities. < -. Now after four centuries of tranquil> .. : lity the boundless P :_'-:.:;> dawned upon a feverish nation-and : a great pilgrimage to the southland .-,:/-:.. attracting thousands from every. .:;.':.::: state in the union is now under way, power, imbued the tion to capitalize nature's resplendent .. J gifts to this great embellishing enhancing the na(:,'":,\:. ural loveliness of the land to make '' f'-' Florida, the State, the most place in the universe in which to live ( .'. 1\: "'' .. :. HISTORY is repeating itself. colorful drama of the West Is z .. now being reenacted in the and today it may truly be said that .... "Southward the course of .. takes its way." The first act only is. ',_ . now in progress and of all the scen 'es to be portrayed, none will so com: pel the attention and attract the eye as the sheer beauty of setting and intrinsic merit of the West Coast : known long and favorably regarded by the best citiz;enry of the country. . :. marking it as one of the greatest colonization movements in history . TheW est Coast is becoming increas .. .. . ::. Florida has been rediscovered. inglly attrbactive to fbo_th z. setters ecause o Its e Ig t u y ... . : -NOT the wildest dreams of even climate. Treme ndous growth :. .', Ponce de Leon, in his quest has been experienced in the last two for the Fountain ofYouth in Florida, years, particularly in Pinellas County.: ,. 'could even conjure up the activity, wherethefamousBelleviewBiltmore ; the growth, the progress, and prosHotel (at Belleair), an exclusive tour . perity of this sundrenched state ist mecca on Clearwater Bay, was ; during the past decade. erected a quarter of a century ago. This unprecedented growth and sud den awakening to the agricultural, industrial, social and other possibili ties offered by the most equable climate in the world, has attracted master minds from the four corners of America, men of vision and of Today the Belleview Biltmore Hotel, standing on the site selected five years ago as the most picturesque and healthful spot on the Gulf Coast, is in 'the center of theW est Coast's most active and rapidly growing ; community, Clearwater Greater '' Clearwater.

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C . LEAR rATER is conceded to be cme of the most _pro111ising cities on the West Coast, the 'Cou1;1t'y Seat of "Peerless" Pinellas County, delightfully located on Clear water Bay. It is a masterpiece of civic planning with countless ad van. tages that make for speedy growth. The remarkably equable climate the whole year through averaging 72 degrees temperature with the mercury seldom dropping below 50 degrees make th i s section exceptionally attractive to tourist, settler or agri-cu1 turist Clearwater is in fact a the homeseeker or vacatwmst ahke. With its vista of miles and miles of . wl!ter skirted by l and C?f rare fert1hty a truly sub-tropical chmate, wonderful 11prings and gorgeous scenery, Clearwater offers possibilities not excelled by an y other city in Florida. The growth of Clearwater and en virons in th e last fifteen months has been little short of miraculous and but reflects the energ y, spirit and enter prise of her civic organizations and her citizenry as a whole. The entire town is as one unit working definitel y and indefa:tigably on a definite plan of expansion. Houses! Industri es! Stores! Hotels! Apartment Buildings! The hustle bustle of building activity i s on every hand. Men in countless numbers working by day and planning by night without thought of t i me, to bring into being their dream child, Greate r Clearwater In the past nine months building construction has been started totaling $4,000,000 and includes 466 residences, a new mi-llion dollar hotel (The Fort Harrison-ready January 1, 1926), office buildings, arcades, department stores and several large apartment buildings, to say noth'ing of a host of smaller structures for various pur poses. Building permits for the month of August,1925,aggregated $1,404,560, which earned for Clel'lrwater a rank of third in the entire state of Florida. Clearwater's buildi ng record both for August and the year to da. te is out standing a!ld mutely attests the period of prosperity and growth through -:which this beautiful Gulf' Town passing. The Clearwater Chamber of Com merce started last year to advertise the virtues of their city to the world have a fund of $75,000 annually period of years to devote to this nnrnt,CP And, because Clearwater offer everything offered by any .-_ building record this year (to date) other Florida city plus a more equable being three and a half times the total climate than many, plus the htghest for the entire year 1924 and sixteen shore elevation in the state, plus the times the total for 1923. : purest and best drinking water to be The high rolling back country pro had anywhere, response to the adduces more than a million boxes of vertising was practically automatic Grape Fruit and Oranges annually. and each day, week and month chronClearwater is governed by Commis icles material growth in both populasi6n Form and the govermng citizens tion and business activity. . are ahead of the develoJ?ers Clearwater is but 11 hours drive by providmg gas, water, pavmg, from Miami, and every foot, with the lightmg and other extensions requisite exception of 12 miles of fair road, is a to modern, comf()rtable and perfect highway, via Palm Beach; the development. 'The greater c1ty ,of Ridge Section and Tampa. Two Clearwater is fast approaching its through trains each day will carry you goal as the most beautiful and most from Palm Beach to Clearwater direct moder':l city on the West Coast. in 11 hours while direct tr;lins from New York are routed via Clear'THE famous Belleview-Biltmore water to St. Petersburg : Hotel, erected on the outskirts of The system of highways already Clearwater (in the town of Belleair) superb is being extended with rapid a quarter of a century ago, has strides, contracts having been placed brought to the Gulf town thousands in the; past sixty days for streets ana o America's elite each year during sidewalks to the extent of a million the winter season. And the fact that ahd a half dollars . Pinellas County the John McE. Bowman interests of which Clearwater is the county seat selected this particular location for is just completing a ten million dollar the first Biltmore unit in Florida, road program . The city of Clearwater when practically the entire coast line is now build,ing a million dollar free of the Atlantic and Gulf Shores were Causeway connecting Clearwater and available, speaks volumes for the Clearwater Beach Island (which is a beauty, healthful attributes, accessipart pf the city) with a gigantic strucbility and attractiv eness of this ture winding acros s Clearwater Bay section of Florida. just as the Miami Causeway spans The Belleview-Biltmore Hotel has Biscayne B ay. been for 25 years one of the big assets of Clearwater and has been a material IN fact Clearwater's location with aid in the upbuilding of stoies of respect to her water frorit and beach every description, beautifully de is idenfical with the superb location signed churches of every denominaof Miami -and Miami Beach. Cleartion and countless homes of bea1.1ty water, therefore offers you the same and distinction. opportunities that Miami and Miami Clearwater's public buildings are Beach offered eight years ago. the source of much _pride to the water and Clearwater Beach are !1atives as J:Iall, County Bui!d developing at a much more rapid rate mg, Ltbrary, Htgh School, Jumor thim Miami and Miami Beach de velHigh and Grammar Schools compare oped during the construction of the favorably with those of any city in Miami Causeway. the state, yes, with any comparable With a total area of 16 miles, Clearcity in America The quality of water has a water frontage of fdur Clearwater's schools from the educa miles on the Gulf and Clearwater Bay tiona! standpoint rank high as gradu on the West and two miles on Tampa ates from Clearwater's High School Bay on the East. It is located on the matriculate annually to many of highest coast elevation in the state. America's foremost seats of learning. The permanent population has From any and every standpoint, more than doubled in the last 15 Clearwater offers settlers not only the mon.ths and indications point to a most favorable opportunity to make like increase during the ensuing wina living but also the most admirable ter season. Already one of Florida's facilities and conveniences to make most substantially it was life worth while for, the family' planned in a most compreh,ensive -Clearwater offers Climate, Loca way by John Nblen of Cambridge, tion, Accessibility, Beautiful Homes, Mass., the famous city planner. Stores, Good Schools ; The unparalle'lled building record Ma:gmficent Churches, Modern above referred to is the best evidence Banks and the most gorgeous Sunsets of Clearwater's popularity. The anywhere in the Universe.

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o)HOWING J)I\M and Esplande. el Sancho Fuente I . and Flortdas .onlY Waterfall at Belleair Estates NOTE; ELEVATION OVER. 40 FEET

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. ,' . . P: pine and palm clad .. bluff rising abruptly forty feet from the Bay_ on Florida's sun; drenched West Coast looking :down on beautiful Clearwater -Bay and separated from the crys. : tal waters of the Gulf of Mexico :. by a narrow strip of tr with charming and pic h0me5 surrounded by tropiand trees and shrubs Belleair Estates 'is the Scene of Great Activity $300,000 Seawall $300,000 Plant .... $700,000 of Paving, Curb, Gutter and Sidewalk. 72 Acres of Parkways arid Pla%as 10,000 Pieces of Tropical Plantings Countless Native Pines-and Palms Golf and Country Clubhouse Pompeian Pool and Casino el Sancho Fuente Bay View Esplanade White Way Lights Gas, Electric, Telephone Service, etc., etc. Arc Now Being Erected and Installed -r':. : .,. sight almost to the point of wiz ardry are apparen! in the plan ning of this fine residential colony. The noted city planner, John Nolan of Cambridge, Mass made the original plan of Belleair Es tates and development of these noteworthy plans is being supervised by a firm of engineering contractors, whosefamehasspread the entire length of the Atlantic Seaboard. lmpro'Yements in the tMaking ; WITH a small army of men at work augmenting the re splendentgiftsof naturewithevery man-made improvement, conve nience find facility, under the capable direction of these engi neers Belleair Estates will soon take its place among the nation s ultra fastidious residential areas . aggregating a million and a half dollars are now being executed providing such desirable improvements as wide streets ; curbs and gutters, sidewalks, parkways planted to tropical trees and shrubbery water, gas, elec. tricity and telephone service. Over of every description-nowhere in all 15 miles of the finest hard pavement Florida can be found a residential and 30 miles of cement sidewalk curb colony that measures up to its high and gutter is now under way with standards. a considerable section already laid and With the various types of Mediterthe entire contract is being rushed to ranean architecture specified in the completion restrictions; with the design type, A commodious water plant to serve color scheme and location of each Belleair Estates residents the finest home to be passed upon by a board of .well water is being installed at a coSt architects; with several beautiful of $300 000. The wells have already . Spanish homes already completed and _. been driven and the foundations of others in projection; with every pos-the water tower have been laid await sible attribute that makes for beauty ing the arrival of the erectors Water and with_ the most mains 14 inches in diameter are being sunsets datly ftoodmg the Heavens m installed, being larger mains than are a me? ley of gold and bronze and _scarused in many sizeable cities, ensuring let through the matze of a good flow and a plentiful supply of stately pmes. what homestte could water at all times have more allure? Among the many splendid features Unlike some towns and sections of the Belleair Estates is the provision that just "grow," spreading out un-for several beautiful parks and plazas. attractively and inartistically along Bayview Park will run along the en lines of least resistance, Belleair Estire water front at the water's edge tates has a carefully planned program between Bayview Drive and the Bluff which it is carrying out to a nicety. The magnificent view of Clearwater Great open plazas inark the Bay will be preserved in perpetuity to section of main boulevards, marw of residentsofBelleair Estates a1:1d Greatwhich are beautified with a wide park-er Clearwater-in a very real sense, way in the center planted to Hibiscus therefore, every estate on the proper-.. palms and other rare tropical plantsty will have water frontage Several thus beauty and utility are blended in otherparksatstrategicpointsthroughthe layout of Belleair Est'ates sys: property are in the process of tern of :;'col'l}pletion I l ., I ,,

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_ -----= ---. -----------CJJelleair Gstates peian j)ooland Casino

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. ......... ', "' .. . Belltair :_ 'A < MAGNIFIC:ENT Golf and CoUntry a NE of the outst;nding . M:.. . ._r\ Club will be built in: Belleair Esof Belleair Estates will be the natural beauty "of ., bites; plans for which a palaPompeian Pool and Casino which will property but. the writer fincls 13 diffi : tial structure of Italian Renaissance provide ideal facilities for w 'ater cult task to refrain from added de, type. incorporating a commodious bathing and open air dancing. scriptions of its natural beauty Too dining salon, room, grill, lounge The Pqmpeian Casino will be per. much cannot be uttered because mere and fifty large roor:ns for haps the most ornate building in words cannot adequately describe the me'!lbers and the1r fnends Pinellas County and easily the. show great natural beauty of this bluff risA sporty 18 hole G61f course })as place of Greater Clearwater The ing some forty feet abruptly from the been designed by Donald Ross, Amerarchitectural scheme will be distinctly water's edge, luxuriantly wOOded and icas foremost Golf Architect The Roman and the facade overlooking offering an unsurpassed view of the course is 63 50 yards and trav erses I 30 :the rocky ledges of the Pool will be opalescent Clearwater Bay The gar acres, through beautiful pine wocx:!s, beaut_iful and impressive in the geous waterfront, the close to the waters of the Gulf, protreme A colonnade extending in the enchanting glen through which viding picturesque and. chan:ning crescent shape will skirt the pool courses the only waterfall in F!orida views and furnishing several sporty across the entire front of the building combil"!e in providing a perfect nat. ural water Many of the individand extend for some twenty feet besetting for architectural and tand ual estates front on streets which wind yond the main structure at either end scape achievement; to that end there about the .fairways of the course : . The whole plan of the Pompeian Pool fore buildings of any description will This new course in addition to the and Casino will be a faithful reproducbe carefully restricted .. The design, .. two famous and sporty courses of the tion of the imposing architecture and type of construction and location on Belleview-Biltmore Hotel which addetail of old Italy even to the colorful the individual estate will be passed join Belleair Estates, and which for tile pro":lenade around the Pool and upon, with the Mediterranean types the past 25 years have attracted noted overlookmg the crystal clear waters : of architecture encouraged and only golfers from all over the world, will The plans for the magnificent struc-fire proof construction considered provide ample golf atmosphere for the ture are now being perfected by the A community and business center most enthusiastic golfer architects with many of the smaller that will harmonize in landscape de. d d be be tail and architectural construction While the social activities of the eta1 s an auty spots yet to new Country Club also augmented by supplied, but one thing is certain-with the residential section is projec-the colorful func tions at Belleviewno building of its kind on the West ted and a limited number of sites are Biltmore Hotel and Casino which Coast, if indeed in all Florida, will provided for stores, shops, have attracted Americas first families compare with the Pompeian Pool and buildings schools churches, and other for a generation will provide 5ocial ac. Casino .at Bellair the public or semi-public buildings. tivity to satisfy the most discriminatexpress1on of the architects who have cAn [n'Yeftment Opportu.nity ing -but to plan and erect the structure, as . . the unique setting needs no artificial sELDOM indeed has nature so Yachhng, Fuhrng and Other Sports touch to provide an admirable backheartedly joined hands with art RESIDENTS may erijoy their .favorite recreations any day in the year ground and man to create so beautiful a homespot-wonderful scenery, stately pines, alluring palms, and a host of other tropical shrubs and plant growth, on the one hand, while the most even all-year round climate aug ments the wondrous beauty of bay and gulf on the other; then too, the location but 8 minutes from Clear water business center, seat pf Pinellas County, and adjoining the valuable property of the Belleview Biltmore Hotel added to the extensive building and beautifying plans now being carried through. makes Belleair Estates a rare investment opportunity as well as a distinctive ideal home colony whether it be Golf, Tennis, Yachting, 'The esplanade and 1uente Bowls, Canoeing, Fishing, Hunting ANOTHER refinement which calls for (in season), Motoring, Aviation, particular comment is the BayBathing or Dancing view Esplanade and el Sancho Fuente Two hundred and ninety-four variwhich is being fashioned at the foot of eties of fish are to be caught in Gulf Bayview Drive presenting a wonder waters or in bays, inlets, lakes .and ful view of Clearwater Bay, Clear. in this section. The gamey Island, Sand Key and the Gate-Tarpon and the giant Sea Bas!; as way to the Gulf. ._ as the King Fish, Snapper, Sea Trout, This beautiful and commodious Es or Mackerel in the salt waters; while planade will be supported by a huge Bass, Trout, Perch and Bream are cement bulkhead and will extend into among the fresh water fish abounding the Bay about three hundred feet . in these waters In the center of the Bayview Es The broad waters of the Gulf afford planade is a sparkling fresh water ample scope for the seamanship of the spring bubbling up from the sand bot veteran yachtsn:an the ventom through tl)e salt water of the Gulf turesome find sport m the of Mexico, for years known and noted land locked bays and mlets as the Belleair Spring Over this There are frequent yachting regatspring will be erected the el Sancho tas hereabouts so that lovers of this Fuente, an imposing fountain house sport will find no dull moments of Italian motif the Fuente _, Power Boat Racing imd Aviation and providing a public drinking place are growing increasingly popular and where may be had sparkling pure those who enjoy the thrills of these fresh water thus the old Belleair sports will find the opportunity awaitSpring will at once become a place of \!J!g. beauty and utility The present scale of moderate prices must perforce increase rapidly as soon as the work now in progress nears completion. Play mid winter, in velvet glades Where health and beauty join And children gambol in gay glee On brilliant shores of golden sands Bask beneath palm and pine In land where rose and vine, And shrubs and fern make Lotus Land, C'.ome true-To You' -Brooks , -,Belleair Estates, Inc. ., o >Sam Cummings, BelleairTampa-St. .. . -Adv.

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. @ear\{) a .Jom BELLEVIEW POINT onBELLEAIR ESTATES Be Heview-Biltmore Hotel inthe

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i' qt;pical Vie1us of CJJelleair' 7-iomes

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I Florida in Tomorrow's Sun (Continu ed from page 94) have the lowest rate of tuberculosis in fection of all the states, less than onehalf of one per cent. Florida milk, too, contains on the average two per cent. more total soli ds than the milks of the principal Northern dairying sections, and, according to Nathan Mayo, State Com missioner of Agriculture, a hundred pounds of average Florida milk will make ten per cent: more conde n sed milk of Government standard than a similar amount of milk from any Northern area. Florida's equable climate, and absence of cold weather, with the ability of the dairyman to provide pasturage outdoors throughout the year, are some of the contributing factors to successful dairying in this state, as are her really marvelous range of grasses and forage crops, of which there are said to be nearly two hundred distinct varieties. Although still far from the mark that she hopes to reach in the not-distant future, Florida has made wonderful strides in dairying in recent years. Just con sid er, for instance, what has been accomplished in Dade County, of which Miami, miracle city of the world, is the capital. Not so many years ago, this county had no registered dairy cows at all, while in 1921 her dairies numbered less than forty, many of the individual cows being unregistered. Today Dade Adapte d Fl orida Bu.nch Grapes grown at Dad e City. County, which, by the way, is one of the few tick-free regions of the state, has 75 modernly equipped dairies, with registered stock to the number of 3,500 it being the boast of the county that, with only three unregistered bulls in its confines it has a record unapproached anywhere in the land. DadeCounty; la s t year, won the Grand Prize at the International Live Stock Show at Chicago for the be s t cow of the Dutch White Belt e d Division. This ani mal. "Gem of Columbia," owned bjr Dr. ] G DuPuis, of Lemon City a suburb of Miami, produced 14,175 pounds of milk and 559 pounds 'of bu t t e r fat in a s ingle yea r H e r herds o f Jersey and other da iry breeds are among the finest in the state, and are increasing steadily The d airy industry of the county represents an inv estment of approximately $3,000,000. Palm Beach another tick-free county, has also great progress in dair,r ing, being particu larl y .famed for 1ts splendid herd of registered Guernseys, while "Imperial Polk," as its cit izens c!'-11 i t has many fine blooded ammals, 1ts Jersey herds at Bartow holdi!lg a majority of the state records for mllk and butter fat production. Other counties .of the main peninsula that have de-. ,. .. F-, What Dd You .want to (' Know About :! CLEARWAT-ER f, WRITE OR WIRE , J i , !I RANDOLPH .. PRICE COMPANY ij p Reliable Real Estate Brokers I CLEARWATER, FLORIDA :REFERENCES "' : -I li :I ; THE BANK OF CLEARWATER TI;IE ..-PEOPLES BANK OF CLEARWATER .! : LET US TELL YOU ABOUT CLEARWATER Write or wtre Harbison & Keppie REALTORS CLEARWATER, FLA. Florida Real Estate Tremendous Profits Our syndicate methods make small invest ors direct owners. Syndicate shares $100.00 each. Full pe:rticulars upon request. THE ESTES COMPANY REALTORS 200 MITCHELL BLDG JACKSONVILLE, FLA. GREATER CLEARWATER. This organization specializes 111 GREATER CLEARWATER. Realty and enJoys a reputation for e f f e c t i n g large profits for clients who invest in thic; growing section. A LoF ORTE HARRISONREALTY CORPORATION Scranton Arcade Clearwater :-: Florida New York Office: 1133 Broadway ,' I I ' I i ,: :) ) I I I : "' I' l I I I

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Anchor Realty Co. FORT MYERS offer: One secti
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. A .Yachtsman's Paradise! DOWN in the sub-tropics, near the center of Miami, the fastest growing city in America, lies Miami Shores, America's Mediterranean-with ten miles of water frontage, all of which is accessible by yachts, and by motorboats. A development, magnificent in area and type of improvement, lies back of this tremendous length of shore A building and development program in the next 12 months of $35,000,000 has been adopted and will be carried out, including four hotels, many apartment houses, business blocks and residences -all of the Mediterranean type of architecture so fitting to the tropical setting afforded. A yacht and club, to be one of the finest in America, costing $1,500,000, will be erected on the bayfront. Four and one half miles of canals and waterways wind through the property, from 100 to 200 feet wide and from six to eight feet in depth, giving complete accessibility of all water frontage to cruising water. But this is not all. One of the large water ways leads through the property to a spa cious yacht basin at the railroad, where craft may be unloaded from the car to the water. Investigate Miami Shores Write for full infonnation MIAMI SHORES AMERICA'S MEDITERRANEAN 125 East Flagler Street, MIAMI, FLA.

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.. ,: .. :.-.'VENETIAN JSLEsGems of America's .. .. '')! Venetian Isles are unique. Ther. e never can be another such pro'perty because no similar location is available. The above plat shows the Venetian I s les project with its six-mile park and sixmile bay boulevard to be called the Drive of the Campanili. r JUST as there is romance to stories of the buried treasure of the South Seas, so there is a real and definite"charm to the story of the buried treasure .;. of Biscayne Bay. ..,,; MEN of vision first realized a porti?n of . the buried treasure of Bis_cayne Bay when they conceived and: brought into being ISLANDS, connecting them by C 'the beautiful Venetian .Way to' >.:. Mi3;mi and Miami Beach AND now the remainip.g balance of the. buried treasure of Biscayne Bay is being brought up to and for the people of Greater Miami of today and of the future. This great masterpiece, the most astounding de velopment of all time in all this continent, will stand forever as a fitting monument to the genius and co u rage of the group who are making it possible. How won derful it is, that a com mercial project of this character is being com pleted with such careful thought to the welfare of the people at large, in that they have : so carefully i n cl u d e d in their plans a magnifi cent 100 foot boulevard, the Drive of the Campanili, with a wonderful parkway dedicated for and to the people for all time to come. Picture in your mind then as analytical ap praisers of value, what it .will mean to yo u as a property owner, from the standpoint of com fort and happiness, to have your home site on such a magnificent lo cation, to say nothing of the final profit that will be available to you or your heirs whenever they choose to sell this property. Time, in the final analysis, is the essence of this investment opp'Ortunity to you. The law of supply and demand will soon commence to show its and you would do well to give thought at once to the advis ability of an investment in the VENETIAN ISLES. VENETIAN ISLES Gems of Mediterranean 107 N. E. SECOND AVENUE, MIAMI, FLORIDA

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.. How to.Make Enormous Profits from $100 or More Our Participating Syndicate Managers are Reliable Realtors and Bank men. It is NOW in operation. Pays no rent or Managerial salaries. Your money back from first profits. An equal Bonus, in Common stock in our company, as and when incorporated. If you want to make good money, S end for Our Literature Florida Co-operative Properties 133 N. E. First Street MIAMI, FLA. P 0. Box S 8800 Sam G. Tom F Sheridan After You Have Seen the Whole of Florida, Let Us Show You Imperial Polk County. Hudgings & Sheridan REALTORS Subdivisions, Acreage, Homesites Farms, Business Properties, Industrial Locations lll S. TENNESSEE AVENUE LAKELAND FLORIDA PUNTA GORDA ON CHARLOTTE HARBOR BAY "The Golden Gate to the Gulf Located at the junction of the TAMIAM! TRAIL and the DIXIE HrGHWAY. We invite inquiries fr o m investors. Your cQrrespondence will have our prompt reply and attention. Waterfront, ac:reaa-e and city properly PERSONS-KIN G COMPANY RALTORS PUNTA GORDA. FLORIDA WE DELIVER last year: Pork, 80,000,000 pounds, $16,000,000; b eef; 50,000,000 pounds, $9,000, 000; poultry, 45,000,000, $18,000,000; eggs, 20,000,000 dozen, $8, 000,000; butter, 30,-000,000, $12,000,000; milk, 5,000,000 quarts, $7,500,000; general food products, including canned and preserved goods, $18,000,000. And to cap the climax, the state imported more than 50 per cent of all her hay r equirements and 75 per cent of the condensed feed needs of her dairying and poultry industries, much of it coming from the far Northwest. One of Floridas crack trai11s-"The Floridian." Florida deriv. es no small proportion of her annual wealth from her forests, among the most extensive and magnificent in the land. When the fir s t settlers c arne to Florida they found almos t an unbroke n forest, the only untJ;"eed regions being the prairie and swamplands, which covered l ess than 15 per cent of her entire area. The lumber mills of Florida are cutting her standing timber at the rate of more than a billion feet a year, and already her original forest area has been reduced from 28,000,000 to 15,000,000 acres. Florida's forests constitute her greatest single heritage, and their conservation should b e one of the first duties oi the state. A t present Florida has no forest policy, or no forestry service, but public opinion is gradually being educated to the importance of reforestration and conservat io n, and it is c o nfidently expected that the state; so progressive in most things, will formulate a constructive forestry policy at the n ext session of the Legislature. Florida Cotto11. Florida's resources of yellow pine are larger than those of any other state and her long-leaf forests are in themselves greater than the aggregate area of all the long-leaf pine forests of the South Atlantic States, every single one of her counties having a more or less extensive ... .. .. . .... ;-;;. ... YOU ARE WORKING FOR THE DEVELOPMENT OF FLORitDA ._, SO ARE WE AND WE CAN WORK TOGETHER We have been making Sun beam Comedies in Florida. for six successful years. millions of are seeing our pictures and the de!nan9is increasing. Our scenarios fit many differ locations. Maybe your town, your subdivision, your home is just what we are looking for. We shall be glad to discuss ;: our plan with Realty Developers or Chambers of Com merce. STANDARD FILM CO . 41 Barnett Bldg. Jacksonville, Florida The Best Located and Closest in and Cbeapest priced Acreage In City Limits of Clearwater, Florida --:-140 acres now ripe for subdividing. Will make 200% profit Price, $2,000 per acre. Best Business Block in heart of city, priced cheaper than vacant property. Will s e II lease or property fee simple. R. K. BRANDON Western Union Arcade Phone 2012 Clearwater Florida .

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. :0 i; ... -.-, 346 acresj . This piece of property is already nationally advertised. Don't answer this unless you have $100,000 in cash Write or Wire P. 0. Box S65 _,. TAMP A, I ' . \ t :. :., supply of this valuable timber. Her net 1ong-leaf pine area approximates 18,000,000 acres, of which more than ten million are virgin. Her present stand of merchantable pine is estimated at 35,000,000,000 feet Other commercial trees are short leaf and loblolly pine, a large variety of oak, cypress, gum, hickory, and a myriad of other hardwoods. Flor-. ida's forests, indeed, are said to contain more than two hundred different trees altogether, some of them peculiar to the state. In Liberty County is found the largest forest of tumion taxi-folium, or gopher wood tree, to be found on this continent. Florida has two national for ests, one in Okaloosa, Walton, and Santa Rosa Counties, the other in the eastern part of Marion County. The former, comprising 270,000 acres, is the largest national forest south of the Appalach ians. More than 18,000 workmen are em ployed in the 300 lumber mills of Florida, the present annual value of the lumber manufactured being about $40,-000,000. With a production that almost equals that of all other naval stores producing states combined, the naval stores indus-Several good pol o t e ams play during the wi11ter in Flo rida Sce11e on Miami Polo Fi e ld try of Florida is worth approximately $12,000, 000 annually to those engaged in it. A few years ago, before the cup system of turpentining was introduced, it looked as though this picturesque industry was doomed, but this innovation and a growing appreciation on the part of the operators of the wisdom of conservation has greatly lengthened the life of the industry, and it is now believed that with adequate reforestration this picturesque industry can be perpetuated. The present annual production is about 10,000,000 gallons of turpentine and 750,000 barrels of rosin. Nature has endowed Florida with a wide range of mineral resources, which are contributing materially to the up building of the State. Within her borders are produced 80 per cent of the phosphate rock of the United States, millions of tons of limestone, 90 per cent of the domestic supply of Fuller's Earth, the finest kaol i ns in the new world, and a wide range of other min erals, including ilmenite, zircon, dia t-omaceous earth, and peat. Florida is not generally regarded as a mining state, and yet the value of her mineral wealth this year will amount to nearly $15,000,000, and this notwithstanding the fact that the state's mineral resources have hardly been explored There is a tremendous present need in Florida for a detailed survey of the mineral and natural resources of the state as a whole, and a thorough topographic map. It will take 20 years under the terms of the Temple Bill to map the entire United States, and as the Federal Government is working fir s t with

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. . HOME-tha t first pri m a l unit of human association, and "the strongest tie that is for some a reverent memory, for others a joyous reality, and still for others (and we wish them luck) an eager anticipation. Y e t for all of u s it has the same appeal : The soci a b i lity of the family circle and ple asant contact with well chosen neighbors. No l es s is it a matter of location. How welcome the recollection of fair days in the opln c ountry, of the co o l ecstacy of fresh water bathing under skies of white arid blue! Immedia tely adjacent to the most beautiful of all Peni n s ul a r c i ti e s this and more awai ts your in vestigation. HOME It i s w ith par Jon able pride that w e draw atte n tion to the NAM E o< this d e velopment. Ohio h a s given muc h to Ame ri c a in the prod uc e of h e r soil in the achievements of her peopl e. Always her contribu tions have been sub stantial. Ohioans a r e back of Ohio H o m esites ancl we therefore t a k e pleasure i n announ c ing the members of this organizat i on And yet-mos t reasonably priced. Superior residential sites slop ing towards Lake Holden with its yacht basin and magni ficent boulevard are only eighteen hundre!f dollars a l o t The most expensive twenty-six hundred and forty d o llar s. B e cau s e of the rapid increase in similar values these p r i ces w ill adv ance 20 % on December first. ." ." .": ." ." ." ." ." ." ." .": ::::::::::::::::::: ." Walter Hahn ........................ ........... Cl e veland, 0 E. R. Hamli n ...... ........................... Cle veland, 0 R alph K ittle ................................. . Cleveland, 0 Edw. T. Mackey ............................... Cieveland, 0 Jno. T. M orris o n ........................ . ..... Battle Creek .... :. 0 .... : .... : .. :::::::::::::: Thomas E. Scott. ..... .............................. Atlanta Wes le y Sherbert h... .. ........ : ....... Cleveland. 0 J o h n A Mapes... .. ; ......... (Adv ) N e w York G eneral Brokers, I:>evelopers and Owners of Ohi o Homesites, Orla.ndo's premier aubon Boulevards. b r o a d atreets ann sideration. Any Bank in Orlando FLOJUDA ol0sto.te I 1 1 I I I I I I , l j : I,

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<:. = -:,: .,, . = = = Please send m e without obligat ion my part ;,fo r:uation about Speed. 1f0-:t ,". N am.: .. ...... ... .............. . '. Street or P 0 Bo.r ................ Cjty ....................... ............................. Speedway Park, located directly in the pathway of Tampa's new Twenty-Second Street Causeway, has unmatched investment value, recognized by more than 500 persons who have bought lots there in anticipation of the overnight increase in values which will occur when the new Causeway is opened a few short months hence. This Causeway which will span Hillsborough Bay is one of the mos t important public improvements projected on -the West Coast. It will shorten by over four miles the distances between Tampa and all points south and also -relieve the heavy traffic congestion. Speedway Park will be within fifteen minutes o f Tampa's City Hall when the causeway is completed. From every standpoint Speedway Park, at today's prices, offers the grea te s t profit possibilities on the entire West Coast. This i s your chance to buy at pre-development prices one of the best real est'ate values offered in Florida. Let us send you complete details of this i.musual investment and homesite opportunity. Park Co. ;;.. ..... .. R E. HALL 103 Hyde Park Avenue \ ]. C WOFFORD President TAMPA, FLORIDA General Manager ffilll ;lllll,llllllllllllllllllllllllllllllllllllll m llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll ffi 120

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' :-.,..,,,,".'""'' Safe 8% .. the states which are cooperating finan cially in the wor k i t may be many year s before the bidden resources of F l o rida are r evealed. A t present n o topographic surveys are being undertaken in Florida because of lack of funds The last Leg islature provided $5,000 fo r soil survey work, but this sum, even though sup pl emented by a similar sum fro m the Federal Government, will be sufficient to map only one or two small counties. The Geological Survey of Florida is a sci e ntific agency f o r the state 's develop m ent tha t s hould receive the utmost support and c ooperation. ; -. .. .. ' Otze of the docks al Key W We endorse each bond, guaranteeing interest and pri1;1cipal which we collect and pay promptly. Bonds are secured by first mortgages on centrally located office buildings, commercial property, apartments and hotels in Florida worth twice amount of loan. Many insurance and trust companies purchase our secunt1es Our, company, established several years a g o specializes in first mortgage loans. Booklet SL give s full particulars. .. Flo rida's greatest single prese nt of mineral wealth is derived from her splendid deposits of phosphate, which she has visible supplies of at least 250, 000,000 tons. The phosphate o f Florida is known commercially as bone phosphate of lim e used throughout the worldthe basis of all fertilizers. Phosohate ,: rock is found in many sections of the.,, ,., world, the chief producing sections today l ., : being the French poss ess ions of Tunis, Algeria, and Morocco, Makatea Island, the Dutc h West I ndies, Japan, Egypt, Australia and the United States, the last named country producing approximately ;: half of the wo rl d's supply. Present pro.. duction in the United States i s confined practically t o Florida and Tennessee, althoug h what are believed to be tht: greatest deposits of phosphate rock yet un covered in the world have been found'' in th e Rocky Mountain regions of Idaho and Montana. ., .. T wo varieties of phosphate r oc k are f ound in Florida, namely hard rock a n d land pebble, the latter accounting for 90 per cent of the present production, "' : Beach Guaranty Guaranty Building W e s t Palm B e ach Florida -CLEARWATER THE CHAS. E. McKILLIPS ORGANIZATION 417 CLE V ELAND ST. R ea l Esta t e in all i t s B r anches -+ .. .... . ., Full er' s E arth miu e at Qui1zcy. thi s condition b e ing attributabl e to the inability of the Florida produce r of h ard rock phosphate to compete w ith the Mediterranean product. The d e veloped ha. rd rock deposits of Florida occupy a h11ndred mile narrow strip of land paralleling the Gulf Coast, stretching from--Columbia County on the north to Hernando County o n the south, passing throug h portions of the counties of Alachua, Marion, and Citrus. Fifteen We have moved from our former offices-see our new address below BARNARD .. BLOUNT COMPANY REAL ESTATE INVESTMENTS 249 PLANT A VENUE TAMPA FLORIDA . T H E \ Exclusive Employment SerVice Gu&riUl.t ... a Square Deal : R. A.-:FRENCH Rear Estat e and Insurance Fort Myers Florida l'n the Real Estate Business a t Fort . M yers Since 1921 IDquiriea Cheerfully Anawered Supplies acc ountant, b ookk eepen, atenoc rap h ers, typists arid an o ffi ce help . ', E W GRAY CO. Room 48, SoutliiMI Bld 1 . TIUIIJIO, F la. .. 1 2 1

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L. N. Smith of Marianna, Florida has supreme values in large acreage and small farms in West Florida Land of Incomparable Opportunity for Investors and Homeseekers RED LAND DISTRJC'l: Hooso ... SERVICE HOMESTEAD rLA. 122 years ago hard rock production amounted to a half million tons a year, valued at nearly $5,000,000, but now the output has fallen to less than 200,000 tons, due to the fact that this product is at pres ent entirely exported. It would seem, however, that the time will come when Florida hard phosphate rock will be used extensively in conjunction with lime for the upbuilding of Florida's less fertile soils. Florida's pebble "rock deposits are con fined to the counties of Hillsboro and Polk, in what is known as the Bone Valley District. These mines at present are producing approximately 3,000,000 tons a year, valued at about $10,000,000 representing about 90 per cent of the total value of the phosphate industry of the state. Phosphate mining in Florida is of the open pit method exclusively, the over burden being removed and the rock mined QY hydraulic machinery, supplemented by mammoth dredges. The moving of the. overburden is a colossal task, it being estimated that the phosphate companies Hard surfaced highway on the East Coast of Florida. of Florida remove more earth in a single year than were removed in the record excavation year in the building of the Panama Canal. There has recently been placed in operation on Tampa Bay a $2,000,000 plant for the recovery of th. e finely divided phosphates that have heretofore gone to waste. Under this process the phosphoric acid is extracted and concen trated up to the strength necessary to combine it with other phosphate rocks, a process which its inventors claim per m i ts them to produce a triple phosphate, the phosphate ammonia of which is available. There are millions upon millions of tons of finely divided phos phates in the old phosphate waste piles, and it is believed that a large portion of this supply will be recovered. Second only in importance to phos phate as a source of mineral wealth is the production of limestone. The entire state of Florida is underlaid with lime stone and scientists have estimated that the rivers of Florida carry into the waters of the Atlantic Ocean and the Gulf of Mexico approximately 5,000,000 tons of lime a year, this lime contributing the material which nature uses in her mystic processes of land building amid the warm keys of the far southern part of the state. Florida's lime resources have been utilized for many years, but it is only since road building has become such an economic force that the production of limestone has become an industry of im portance. The center of limestone pro-.. 30Acre Farm With buildings and im proved, fertile soil, in Polk County, near Lake land. R o a d s on three sides. Cheap at $12,000. Half cash, b a l a n {: e one year .. Unusual Opportunity 25 acres in Dunedin; 1,375 feet on paved road; 13 acres in bearing grove; good crop; 3 houses. A fine subdivision proposi sition. Cheaper than sur rounding property. M. W. MOORE DUNEDIN FLORIDA SO Years' Residence 37 Years' Experience "Dunedin on the Gulf" i Carefully Made j i I : in : I TAMPA I REAL ESTATE !11 Will Make You Large Profits I Write for our SYNDICATE pIan I I I I whereby you get the advantage '>f buying at wholesale prices. Satisfac tory bank and business references and names of many satlafled In vestors who have reaped lar'e proftta furnished on application. PROBASCO, Inc. 203 Madiaou Street Tampa, Florida P. 0. Box 2261 u.; ________________________________ we Specialize m FLORIDA ACREAGE Buoineu Property-Hornell-Lata We KNOW Values and hue tbe choice liatiDI'I CalhoUDCoiH Realty Compaay :Room ::.14, Wai"DCr Buildina Lafayette Strwot TJrloria FRED A. LONG Contractors and Denlopen Equipment and llachioery m Graham BW.. JACKSONVILLE, FLA. I

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. .u Jewel of the St. Johns" Jacksonville Florida BUILDING JEWELS OF CONSTRUCTION AT VENETIA -Jacksonville' s 500-acre extension of the city's most aristocratic frontage on the beautiful St. Johns River. The chief pride of Venetia is in its magnificent underground utilities systems. Water, Sani-tary Sewers, Storm Drainage. A Sample Section of the property, completely installed with these vital underground systems, was sold in one day-before any building whatever was constructed above ground. Our photographs show some "close -ups" of the detail of Venetia's construction. Note the quality and adequacy apparent in these examples. This completed sample unit stands as the promise o f this Corporation to comt=lete the entire propertj' in accordance with the samples of the Sample Unit. V enttia lies directly on rtavigable waters to the Atlantic Ocean. Consolidated Development and Engineering Corporation, lnc. Forsyth and Julia Street& Jacksonville ,J', Florida Venetia includes its own 18-holt Golf Course by D o nald Ross

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124 West Florida's City of Greatest Growth Marianna is building an extensive road system. Marianna has authorized a bond election for the pave ment of over three miles more of paved streets. Marianna is the Capital of Jackson County, the heaviest &griculturally populated county in the state. Jackson County has three peanut mills, shipped over 1,300 cars of watermelons, several ears of canteloups, 11 cars of canned blackberries, several cars of canned sweet potatoes and other vegetables. Jackson County leads in the production of corn, sugar cane, sweet potatoes, peanuts, satsuma oranges, hay, cot ton, peaches and plums. Jackson County, where the soil is the source of all wealth, can now be bought at from $10.00 to $50.00 per acre; however, values are on the increase, 'and these prices cannot be guarante-ed very long. Marianna and. Jackson County want and need a Creamery, Sweet Potato Curing Plarit, Laundry, Overall and Shirt Factory, Brick and Tile Factory, Cotton Fac tory, Apartment Houses, Residences, and a 100-Room Hotel, for which the citizens will give the best corner in the city for building, at the crossing of t.l1e Old Spanish Trail and Bee Line High way; on other. tl1ree corners are located a Bank, Hardware Store, and the Court House. If you are a Hotel Man and have the finances, don't wait; come and investigate at once. Historic Interest and Natural Wonders Named for Andrew Jackson, the county was one of the four constituting the territory of Florida. As headquarters for "Old Hickory" in his Indian war campaigns and as the scene of the "Battle of Marianna" during the Civil War, the city and county are rich in history and legend, while natural bridge, where the Chipola runs underground, Natural Bridge Cave, rivaling in size and subterranean grandeur the Mammoth Cave of Kentucky, and Blue Springs, where a great stream flows from under a rocky hill, are natural wonders near Marianna which are unequaled in Florida or th. e South. Booklet Upon Request. BETTER-Come and See ILLUSTRATIONS 1. Charac t er of corn iJ'OWU on Jack s on County lands. 2 The kind of satsuma or anget they raise a bout Marianna. S. Victory bridge over Apala chicola Hirer, lea.din,e into Jackson County tra m e alt, lareeat ehtcu lar bridi:e in South. 4. Grain elevator of Brandon Mill and Elevator Comp&ny, Marl anna Chamber or Commerce Marianna Florida

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duction at present i s i n Mario n Coun t y where more than 7,000 tons of limestone a day are being quarried. An i de a of the importance o f the industry in this county can be gained from the fact that the producers are now paying the railroa ds approximately $8,000 a day i n freight charges alone. Limestone rock is be ing quarried al s o in H ernando County, the r ock, kno\\ n as the Tampa formatio n bei n g of an unus ually hard variety. Other limestones being utilized are the famous c oq uina rock and the Miami oolite, both of which are being used very extensiYely in the architec tural d evelopment of the fam o us East Coas t re sorts. f-V atcr s ports are popular the ye ar 'roun d in Florida. Florida is the ranking stat e i n the production of Fuller' s Earth, u sed chiefly in the refining and clarifying of oils, and i n a smaller way in the manufacture of pigments, for the detection of coloring rna tter in c ertain food products, as a substitute for talcum powder, a nd as an antidote for alkaloid poisoning. Fuller's Earth is produced in only two of Florida, Gadsen and Manatee, the former county accounting for 75 per c ent of the supply of this product mined in the United States. In its magnificent deposits of fine kaolins, the most \'al uable and extensive in the land, Florida has the foundat ion of a pottery industry of the v ery fir s t magnitude. Flo ri da s kaolins is describ e d by the state geologists as a n excep tionally high grade, \' e r y plastic, and white burning clay. At the present tim e there are no large potter ies in Florida, all of the kaolin mined being shipped to the potteries of New York, Indian a, Ohio, New J e r ;;ey and P ennsyhania. The mining of k aoli n is confined at p r es ent to Putnam a.nd Lake counties. Hard s111}aced highway in Oange Co111zty. Ilmani t e and zircon, produced com mercially at present on l y at Mineral City, five miles south of Pablo Beach, a suburb of Jacksonville, is found in nry ing quantities in t he sands of the sea shore o n practically the entire East Coast of Florida. Ilmanite is used large ly in the production of white titanium oxide and in the manufacture of s t eel and other allo y s zircon being used exclus ively as a refractory agent Florida has inexhaustible deposits of peat, and as a general rule thes e peats have a high fuel value. Their utiliza tion w ill require the construction of central power plants, which in addition to developing power w ill al s o be able to recover the gas and other byproducts, especially ammonium sulphite. The question of power is one of the greatest problems of Florida. A few years ago authorities concede d Florida a potenti a l hydroelectric development of only 4 ,000 horsepower, but today there i s being developed in the state at l east 10,000 horsepower, and many other pro jects are either being undertaken or are in process of formation. There is a great need at present for a thorough survey of the waterpower p o s sibil i t ies of Florida. Throughout the State, espe cially on the Gulf Coast, there are a myri a d rivers that one da y wi ll be har nessed to man' s need, and the sooner their possibilities have been determined the sooner will the State develop in an industrial way. The largest hydroelectric development in Florida at present is that of the Flor id a Power Company, o n the With lacoochee River, a few miles from Dun ellen, in Citrus County, where approxi mately 5 000 primary horsepower is be in g de v eloped, and where b y modifica tions to the power plant and the installation of an additional unit it is expected to more than double the present out put. Power from t his development i s now being c arried over high-power trans -Tomato ra ising is important in Florida agricultu.-e. mission lines to an extende d territory in Citrus, Marion, Sumter, Hernando, Pasco, and Pinellas counties, some of the more important communities served being Ocala, Inverness, Leesburg, Dade City, Tarpon Springs, Dunedin, Clearwater, and St. Petersburg. The Florida Power Company is now completing the studies for the development of yet other waterways to mee t the ever-increasing power needs of this rapi dl y growing sec tion of Florida, and also expects to de ve l op immediately approximately 5,000 horsepower on the Ocklockne, to meet the needs of Tallahassee, the capital city of the State, and a wi de section of \.V estern Florida. On the Hillsborough River, near Tampa, the Tampa Electric Com pany, a subsidiary of Stone \.Vebster, of Bos t on, has a small installation that is de e loping about 900 horsepower, while in J a ckson County, the City of Marianna is being furnished with its power needs from a hydroelectric development at Blue Springs. Plans have been consummated for a 1 0 000 horsepower development on the Santa Fe R iver, and a number of other projects are in contemplation Few States in the Union have more \ 'aluable o r more diversifie-1 fishe ri es than Florida, which with thn thousand miles of coastal territory nearly three million acres of lake and erway, Talk to People Orange the m Co. We reach the buying r:ub lic "Every m orning before breakfast"The thousands of our readers get the news through truthful ad vertising. aim is to sell "SERVICE" and NOT "SPACE," and, accordingly, the high class of advertising carried a p p e a 1 s t o t h e general reader. can do no better th'l.n put your story before the public Through the Paper of their Choice One of the l argest real estate advertising mediums in the state of Flo rida. Sunday circulatio n 9,650, Daily 7 ,8JXJ, with 16 to 32 pages daily and 50 to 72 pages Sun day. a high-class and discriminating buying public in Orange, Lake, Seminole, Osceola and other counties, with not only the largest, but the b e s t advertising lineage in Central Flo rida Orlando Morning < Sentinel "Inland Florida's Greatest Newspaper" 12S

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:' . DAYTONA NATIONAL GARDENS PARK .. ;. ' '',I,. . . . . 4-. ::-. ,;. : . .

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' . g;s natural Beauty Spot, long admired by visitors to Florida, is now opened to the investor and home-seeker. Here you can enjoy Florida's wonderful dmate, thalle comforts of modern hfe, at a cost so low that all may buy. First buyers are always profit takers. First prices always show a loss to the developers. Here is a property priced below the actual average cost of improvements-so low that competition is eliminated completely. National Gardens Park is probably the last low priced improved property to be placed on the market, owing to the rapid rise in land values Think of a 50-foot bt, with city water, electricity and rock oiled streets suburban to a large and rapidly growing city, with schools, churches, transportation, and the most wonderful ocean beach in all the world only ten minutes away. Picture this ideal homesite in the center of a vast section of the most fertile land in the whole world-where profits of $1,000 to $2, 000 per acre per year are earned, and you must realize that National Gardens Park is certain to grow at an amazing pace and values will increase by the leaps and bounds. A limited number of lots will be sold at the opening price of $10 0 Cash, Balance on easy terms W. A. SUTTLE OWNER. AND DEVELOPER. 209 Coolidge Building 406 N. E. Second Avenue Miami, Florida

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I I I 1 ' I : LARGO ON THE GULF EIGHT MILES FROM ST. PETERSBURG o/4 MILE FROM CLEARWATER On the Main Road Adjoining Belleair Estates We have made for a number of our clients from 10% to 500% on the money invested in the city of Largo. If you have from $1000 to $100,000 and wish to invest it in Florida, we can assure you of real opportunities in Largo. ." OUR REFERENCES: Chamber of Commerce Pinellas County Bank First National Bank Chamber of .Commerce . Largo . . Largo St. Petersburg St. Petersburg ---FOGARTY BROTHERS, Inc . .,... 689 Central Avenue l .. st. Petersburg .J"-.... N 15 Fogarty Building Largo, Florida We have a large subdivision available at pre .. development prices. Easy terms.

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is said to have a l a rger water area than any co un t r y of equal s ize in the world. No less than si x hundre d distinct species of fish inhabit the waters of Florida, many of them being food fish of import ant economic value. Florida has become -so univ e r sally famous as the chosen home of the tarpon, the sailfis h, the barracuda, the jewfis h, and a myriad other gamey denizens of the deep that the commercial aspect of fishing in this State is seldom considered. And ye t Flo ri da s fisheries are tremendously im1JOrtant, it being not uncommon for her to ship to the markets of the north -se,enty-five mill ion pounds of fish a year. The chief varieties o f ed ibl e sa lt water fish caught commercially in Florida are the mullet, the white shad, A11 exam_ble of colollia/ architecture at Pal m Beach. :and the sea trout; the chief Yarieties of fres h water, the bass the perch, the buffalo and the catfish. Non-edible fis h, u se d the production of oi l and fer tilize r, are also extensivel y caught in the water s of Florida. The production of oysters is another growing industry in F lorida. The prin-cipa l natural oyster reefs are found at .Fernandina, the mouth of the India n River, Mosquito Inle t, Hillsboro Bay, Sarasota Bay, Charlotte Harbor, Cedar K evs, St. Marks Bay, Apalachic ola B ay, S t -Andrew's Bay, and Escambia Bay, 'by far the most prolific of the_se. beds be in g found in the Gulf, the sahmty of the Atlantic waters not being so favorable to oyster growth. About eighty-five per cen t of Florida's oysters are produced in Korthwes t Flo r i da, chi e fly in Franklin .County, of which Appalachicola, the cen ter of the industry, is the seat Florid a 's public reefs are now producing more than 100,000 barrels of oysters a year, these oysters being eithe r shipped in a raw state o r canned. N o State is doing more to conserve its natural oyster beds l han Florida, whose :Shell Fish Di vi sion of the Department of Agriculture has accomplished remarkable work in the past few years, it being es timated, inde ed, that but for its work i n oys t e r conservat'io n 90 per cent of its now prolific reefs would be barren. This -organization maintains its own planting equipment, and in a single year has placed 250,000 b ushels o f seed oysters o n the public beds. The Shell Fish D ivision is also doing yeoman service i n c onse r v 'ing the salt water fisheries throug h the enforcement of the state' s protective regulations, and in general 'nsh pro pagati on. The shrimp is found along the entire .coast. of Florida, but its commercial ex ploitation is confined to Frank lin and Nassau counties, which ship both-raw The Path of Migration lS paved with Opportunity Ninety per cent of out-of-state traffic .coming into and goingout of Florida passes throug-h Lake City. Your map tells you why. Lake City, the county seat of Columbia County, is a fast growing community of about 6,000, situated on beautiful Lake De so to. It has the commission form of government, municipally owned water, ice and light plants, and numerous schools and churches. Contracts have just been let for nine miles of streetpaving, also a 250-room hotel with arcade. Country Club Estates Comprising 102 acres of the finest s y lvan c ountry in North Florida, are situated of a mile from the city limits, with a J4 mile frontage on the National Highway. A beautiful paved avenue, lined with trees, passes through the Estates to the Lake City Country Oub and Golf Course, which adjoins the Estates over a quarter of a mile The 50' lots are being bought up rapidly, and several houses are already under construction. Mr. T Fred Fau}kener, one of the stockholders of th.e holding company, is erecting his own home on this property. Country Club Estates represent one of the best residential' site. investments in the State. Your request for full particulars regarding this property will bring an immediate reply. GORDON WARE, Inc. Owners Jacksonville & Lake City IRWIN & FUSSELL. ,. \t.,... Selling Agertts : Lake City .. ,I

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FORT LAUDERDALE, FLORIDA Real Estate Investments Properties Direct From Owners The w .. G Company Bryan Court Third and Andrews FORT LAUDERDALE, FLA. ASK US ABOUT CLEARWATER We know this sec tion, including all of Pinellas County. Clearwater Banks a re our reference. WRITE OR WIRE H. H. FINCH REALTOR Clearwater, Fla. and canned shrimp to Northern markets jn an extensive way. Crabs are also found in abundance elsewhere, while in her more southerly water is trapped in great numbers the crayfish or "Florida Lobster." Midway between Cedar Keys and Tampa, securely sheltered by nature from the storms without, lies in pic turesque seclusion the romantic little town of Tarpon Springs, called the Ven ice of the New World, the center of the sponge industry of Florida. The gathering of sponges has been C o co1111t palm li11ed s t reet in a South Florida toum Photo by W. A. Fishbaugh, Miami. carried on in Florida for more than half a century. For many years the center of the industry was at Key West, but at the opening of the Spanish American War the fleet fled for safety to Tarpon Springs, and there it has remained ever since. Sponges are found all -around the coast of Florida from the southern part of Dade County on the Atlantic to Franklin County on the Gulf. About 7,000,000 sponges are marketed annually, the majority being sold at auction on the Tarpon Springs exchange, said now to be the largest single sponge mart in the world. There are about 1,500 Greeks employe d in the sponge industry at present, most of the fishing being done by divers from power-propelled fishing vessels which remain away from port fo r weeks at a time. The sponges Golf can be enjoyed the year 'round in Florida. Scme on one of the many courses in the State. are of the very finest quality, and are exceedingly fast growers. The fisheries of Florida, including oysters, shrimp, crayfish and aponges have a present annual value of ap proximately $15,000,000. As a manufacturing state, Florida is gradually assuming a position of im portance, having at present some 1,750 establishments, with products valued in the aggregate at $150,000,000. Popula tion is the basis of all manufacturing, 'Jars Luscious Florida Fruit Marmalades and Jellies One Box Guava Paste and One Can Grapefruit Hearts All for ...... -.......... Postpaid to SJSO Any Address To Introduce the Famous Brand of Delicacies There are nine varieties in this delightful assortment of Guava, Kumquat, Roselle and Orange flavored preserves and a booklet of rec1pes telling various waya of serving them. Send check or money order and let the postman bring you a d elightful surprise. HORNBROOK &: GIST Warner Bldg. Tampa, Fla. rr---------------------------------------i,\ Let us send l\ you information on the Redlands district of Dade County, Florida, 'between Miami and Homestead. The fertile soil of these high pine lands produces exceptional crops of tropical fruits and vegetables Several tracts priced for imme diate sale. Write for detailed descr>i>tions a"d {>rices JACKSON & WEBB t I MIAMI 3 N. E. s.oc..d Aveaue Phoot Sltl FLORIDA I ------------------------------------:J FORT MYERS "THE CITY OF PALM.!!,. We specialize i11 Lte C ou11ty acreage. CorrespoodeJO<:e is invited frca interested partiea. ln,.....,.tlaa cbeerlully MSPPIW. The E. J. Blount Realty Co. Over )'8aft Ia LEE COUNTY 11 Patio D Lece Forty,_., l"'a.

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SPRING BAYOU, ONE o'F THE BEAUTY SPOTS OF FLORIDA, AT TARPON SPRINGS 'ARPON PRINGS '[he Venice l!f the South '1ft SUPREME ARCHITECTS .MASTERPIECE Tarpon Springs, on the Coast of the Gulf of Mexico, is the gateway to Pinellas County and the West Coast from the north on the Dixie Highway. Fifty miles of beautiful water .. front, paved drives and a network of bayous within the city limits. Year : around, healthful climate. Wonderful fishing, yachting and bathing. Hotels, apartment houses and private boarding houses. Two 18.-hole golf links. Two Country Clubs. 30 miles from Tampa by four highways and two Railroads. Winter Training Quarters St. Louis "Browns." [ Extraordinary opportunities for inuestors ! 11. Write or wire for specific information. JJ TARPON SPRINGS CHAMBER OF COMMERCE TARPON SPRINGS, FLORIDA ------::-:::::. -' 131 .

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At the Right PriceA Splendid LocationOne Thousand Large Lots We Guarantee Delivery. Sixty Days to Close. You Developers Who Are Looking for an OPPORTUNITY-. Sect io n .&.S:.,-2'-' .:Sof':JB.... T o wn ship ..... .&.6. .Range .. &.1------.. -1 ' High Rolling Wooded Land One of the Highest Peaks m the County. One of the few remaining pieces in the vicinity. If you have the vision you will see it at once, if you know Tampa and Plant City-if you do not, come out and let us show it to you-then make an honest comparison with anything else you know of. GARLAND REALTY CO., Plant City, Fla REALTORS Ground Floor Harrell Building Phone 525

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Carrying a sales m e s sage to the public in effective, convincing advertising is the purpose of this organization. CORNISH ADVERTISING AGENCY Tribune Building TAMPA "We Know Florida' Northwood Investment Co. AND Agency, Inc. Pioneers and Developers Oose in Subdivisions Specialists in Brokerage and Acreage Our Buyers Have Taken in Excess of $7,000,000 in Profits in Past Twenty Months Northwood Investment Co. Geo. Fryholer, Sales Ml'r Fred'k M. Morrison, Asst. W eat Palm Florida --, .j In I I 1 THE QUICKER vou .".!'vEsT-THE MORE sus 1 I see. wire 7our wantl I I REAL ESTATE-INSURANCE I I Home Realty & Investment Co., Inc. 1! I FORT MYERS, FLORIDA -------and as the population of Florida increases so will her manufacturies grow in num. ber and importance. Florida can not expect to develop the basic industries that are predicated on the possession of raw materials and fuel, other than those with which she has been endowed, but there is no reason why she should not become important as a manufacturer of commodities in which these essentiafs are not predominant. Furniture manufacturing, the production of cement, the making of pottery, are just a few of the indu stries that give promise of success in Florida, while throughout New England there are a myriad of industries, such as the manufacture of jewelry and notions, that should be able to locate in Florida to their advantage, the saving in fuel costs alone constituting a factor of no insignificant proportions. Yes, Florida is truly coming into her own. Her wonderful resources of forest and mine, her fertile lands, her magnificent fisheries, and, above all, her marvelous climate are focusin!l at last the attention of the world and turning capital and population to her shores. It is true, that there is a great deal of the spectacular in Florida at present: fantastic tales of fortunes made over night and developments created by the mere rubbing of some Aladdin Lamp; true, als-o, that there is some unhealthy speculation. But the fact remains that Florida is developing enormously. Fifty millions of dollars, for instance, are now being expended on good roads, the proj including s uch huge undertakings as the overseas highway the mainland and Key West, an engineering feat comparable to the Flagler enterprise, a cr{)ss-st ate highway through the heart of the Everglades from the Atlantic to the Gulf, and a highway completely around the Gulf of Mexico from Pensacola to Fort Myers, a feature of which will be the magnificent memorial bridge across the Apalachicola to Gerrie, Florida inventor of artificial refrigera-. tion. Then, untold millions of dollars are being spent in the creation of large developments and resorts, in the erection of hotels and apartment houses, which in size and appointment are the equal of any to be found in the land, in the c-onstruction of thousands upon thousands of buildings and homes, and in the general commercial expansion of the state. Never in history, indeed, has Florida's future looked brighter than now. Her ec{)nomic conditions are fundamentally sound. Her industries are prospering mightily. Her banks and businesses have enormous reserves. Her financial bulwarks are impregnable. Thus, with her progress defined by no limitations, she is sweeping forward in a wave of optimism unparalleled in the national life. F orward, then, with Florida! Shoe Leather from Sharks THE increasing scarcity of mammal hides in recent years has caused leather manufacturers to turn to the sea for their raw products, says Popular Science Month ly To-day, largely through experiments under the direction of the United States Bureau of Fisheries, the skins of sharks, porpoises and other fish have been de veloped into excellent leather. For this purpose shark fisheries have been estab lished on the Florida and Gulf coasts, and new industries are being established to ntili?.e the new proc.luct .-New York World. Four Years -As Clearwater's C. of C. Secretary was a position I thoroughly enjoyed. It was a glorious plea sure to meet Clearwater's many visitors and winter residents and show them the beauty of our city. Having recently purchased the entire brokerage business of E. A. Marshall & Son, together with sales contracts of their three high class subdivisions, Shore Crest1 Belle Terre and Lake Placid I am now in a position to render a "Service" really worth-while. A Serv i{:e wherein you will be the one who profits most. Make me prove it. HARRltSRANS<::M /hqs is for sc.r"ic.c T7 'lF!1)1TR, 416 Cleveland Street Clearwater, Florida Hotel Lassen WICHITA Wichita' s popular priced hoteL Fire proof construction, commo dious rooms, excellent service. The location makes it the most convenient bote 1 in Wichita-ri&ht in the business, theater and shoppina sectiona. ., $2.00 ..-rom 350 FIRE PROOF ROOMS Rate Schedule Which Never ChanQes 42 Room s, Lavatory ....... $2.oo-f3.00 82 Rooms, Private Batb ... 2.W-6.00 7& Room, Prh'ate Bath ... a.oo4.M 4& R oom, Printe Batb... 8.50-8S Room, Private Batb... 4 .00--5.!>0 IArte parlo r room11-twin bed for t1'l"O peraons-at prices lightly &lx)\'e tbit; schedule. Please Mention "Suniland" in Answering Advertisements 133 1

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:tJFort Pierce Here's where you will find your favorite sport at its best. Golf, tennis, fishing, boating, and motoring over smooth roads. The whole of St. Lucie County is a land unlike all others. You have sunshine every day. So each day invites to outdoor fun. Come and see for yourself how wonderful it is now-this winter. Remain as long as you will and find life at its best. Make your plans now. You will find splendid, reasonably priced accommodations in hotels and apartment houses. Rentals for furnished bungalows, etc., also are surprisingly moderate. Come by train or autornobile. The train s e rvi c e is Ultexce ll e d ami the best highways lead you fa F ort Pier ce. Here the Cro s s-State Highway from Tampa intersects the Dixie Hig h w a y FORT PIERCE CHAMBER OF COMMERCE FORT PIERCE, FLORIDA SAINT LUCIE COUNTY INDIAN ROCKS BEACH THE HIGH SPOT ON THE GULF OF MEXICO "Next door neighbor" to Tampa, St. Petersburg and Clearwater. A bay and gulf location unsurpassed for accessibility by Florida's finest roads. This beautiful development, for which advance reservations are accepted beginning NOVEMBER 2ND, possesses beauty of environment it would be difficult to match. Fine, wide beach, many homes already built and occupied, a superb all-year climate and delightful, even temperature. AN INVESTMENT OF STERLING WORTH AND CHARACTER INTER-CITY REALTY C !OMPANY Fiscal Agents 314 FRANKLIN STREET TAMPA, FLORIDA Florida's Boy Hercules (Continued from page 46) And strong! "\IVatch this," he says A large pan is filled with water. One of the twins is sitting-raised slightly on his legs-a foot away. He reaches out with both hands and lifts the pan easily. He has lifted twenty pounds without changing his position. \Vhen the twins are brother Henry's age, they too, will be able to haul a sapling by a line made fast at the top. The left hand turn on the mat and other exercises will present no difficulties That is easily seen. The play of muscles a long back and shoulders will resemble the young Sampson's. There is no doubt of that. The twinnies-the little girl with dark eyes and hair-and the blo nd Davidare following the same regimen that produced Henry. Mr. Melluish is a firm believer in Florida milk. "Twins," he says, "are not normally strong. And our babies were handicapped by being bottle fed. The problem of milk is a serious one, you know. But in Florida we did not worry. We have lived all o ver the state and have always been supplied with the purest, richest milk. The rigid milk inspection in Florida is certainly an asset to the state. "Our 'children consume 45 gallons of dairy milk each month. In some places this has been pretty expensive. "But the sunshine is free-such an abundance of it, too. "The children play out every sunshiny day? we ask. "Rainy days, too," says Mr. Melluish. A little Florida rain won't hurt them!" The inside of the house means but one thing to them-it's time to go to bed 1 Mr. and Mrs. Melluish are athletic. Mother swims three or four miles without tiring. Dad was Swedis h drill instructor during the \Vor!d \1\Tar, teaching Uncle Sam's boys what he now teaches his own. "But that has nothing to do w ith Henry," Mr. Melluish says An application to natural health laws is responsible for the boy Hercules! Henry's diet has alwa y s been the simplest. It has consisted of rich milk, fruits, fresh and dried vegetables, nuts and whole wheat bread. He rarely eats meat -almost never. Diet, his father and mother believe is one of the most important factors. Few mothers and fathers give time to the balancing of food, to the proper amount of exercise which should be taken in that wonderful natural gymnasium -the outdoors-says Mr. Melluish. As J. result children are underweight, nervous, with soft muscles and no resistance
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fl1 Is Florida a Luxury? I : : i : : No. It tS a Necessity! i I I I I I I i I I : I I I I I l i I I l i : I I I J i : I I I l 1 I I I I I : ; I I I I I I I I I I [I: I I ill I I I I I I I I I I I I I I i t : I 1 I I I I I I I I I I I I I i I I I I I I Hundreds of thousands of people are coming to Florida every year, not as vacationists, but because they must see the sunny land that the whole world is talking about. Some of them investigate DAVENPORT and stay. They tell their friends and they come-and stay. DAVENPORT is located on the crest of the ridge in Polk County, two hundred and twenty feet above sea level on the main line of the Atlantic Coast Line and the Dixie Highway, one hour from Tampa and three hours from Jacksonville. It nestles among scenes of natural grandeur. DAVENPORT'S future is assured. It is the world's largest commercial park. The backbone of the City consists of over five thousand acres of citrus groves. DAVENPORT has been wisely planned and strictly zoned. Its beautification has been systematically carried out. Tropical flowers, plants and trees border its boulevarded Jakes and fringe its highways. Its jungle parks are unequalled for tropical beauty. Plans have been approved for more hotels, banks and public buildings Homes of rare beauty are the rule and the city boasts of the sportiest golf course in the South. The discriminating investor will investi gate DA VENPORT-"The City On A Hill." Write for free descripti v e booklet and Florida road map to DAVENPORT FLORIDA GRAND RAPIDS, MICH. WASHINGTON, D. C. Offices in the following cities: WAYCROSS, GA. NEW YORK, N, Y . ASHEVILLE, N.C. I I I I I I I I I I I I I I I I I i I I I I I : I r : I I I I ! I : : I l : I : J .. _:::::-:::.::-::::::.: .. = .. -.;0! ?. 135

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Oxford The Heart of Eden Calls You i' 1f The highest point between Jacksonville and Tampa. 1f Property values have increased 400 per cent. in the last six months. 1f We still offer the greatest values of any city in Florida. 1f Oxford is situated in the most fertile section in Central Florida. 1f In 1920 Oxford, with a population of 500, shipped 514 carloads of varied farm products, and we are growing every year. 1f Oxford produces more crops per acre than any other section of the state. Its possibilities are unlimited. Cotton, corn, peanuts, oranges, tangerines, tomatoes and cantaloupes are our principal crops. 1f Oxford is only 25 per cent. cultivated and offers to all a happy home and a prosperous living. 1f From Oxford you can go to 75 per cent. of the cities and towns in the state-do your business and return in ten hours. Residential and Business lots $200 to $1000 5 Acre Tracts $150 per Acre Improved Farms $60 to $125 per Acre Subdivisions on the highway and well located $200 to $400 per Acre "/ .:: . F.or Detailed Information Write or Wire .Y.. ; . -:. ; ... S. S. CARUTHERS OXFORD FLORIDA "',\a":'.,-r-;1,... ,.,-. .... .... .... .. .. ... .. .

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10 eliminate disease-there is no ray in the world that equals the sun-that ftooding healing ray that Mother Nature has provided to keep her children well. "Our children absorb s un shine through every pore. The babies wear no clothes during summer, and Henry plays about in a scant gymnasium suit. "Food comes next. The dail y replenishment of the fuel that keeps the body nourished. The greatest food in the world is pure milk. "And Florida milk is pure. And there is this to consider. It does not vary in form throughout the year. This is due to the vegetation being practically the same thro u g hout the yea r which is no t true of northern milk. The cattle in the North are dry-fed during the winter and in spring the quality of the milk is changed by green pasturage. So m any of the diseases of children, stem-ach trouble, etc are caused by the chemical change in milk inciden t to the change in food for the cattle. "And exe rci se, as I have s aid is highly important. It can not be stressed too much. It can not be begun too early. I don' t suppose we have given as much thought to anything els e in the world as we have to the health of our children," says Mr. Mell ui s h "Health should be the natural heritage o f a child W h e n it isn't, i t can often be At Your Service Our successful organlzation-ready for your assistance in every detail of the FLORIDA real estate business. MABRYBALL REALTY CO. Realtors 212 E. Lafayette Street HOMESEEKERS Tampa, Florida Here are the small tracts of 2,0 and 5 acres that you have 'vanted and looked for. Buckingham Estates ABOUT TEN MILES EAST OF FORT MYERS Vvire o r write, advising your wants-Vlaterfront Property -Subdivision Tracts-Acreage-Home Sites. Our Service Will Satisfy Tenth Year o f Successful Busines s in the "City of Palms" A. GORTON, Realtor : j r 400 FIRST STREET FORT'MYERS FLORIDA IT OUR -E;T;TE. I that interest without the confidence of our Clients. We cannot II have that confidence unless our negotiations are honestly conducted. We gauge our advice to you by our willingness to follow it ourselves. Our Service Covets EVERYTIIING IN REAL ESTATE N. D. SUTTLES & CO; BriM 140 MAIN STREET FORT MYERS f'LOIUDA Ouorl .. W. R.,., Ma.uaa-w Offices at: Ja
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Just completed the most a u thentic up-to-date road map of the State of Florida, showing con ditions of everr road also the road mileage between towns, railroads, coWtties, rivera, lakes, etc., size 2J.Y' x 28". On sale by all leading news dealers or write direct to publisher, enclosin g twenty five cents, and the copy will be mailed. F.B.DOLPH Central Na.t'l B e nk Bldt. St Fla. Beautiful Water Frontage Here is the best development buy in the entire state of Florida-28,000 acres with 14 miles open Bay and Gulf frontage; 7 miles of railroad frontage; 67 million feet virgin pine timber; best fishing in state; Sil ver King (Tarpon) and all kinds of salt water fish. This is ideal location for high class tourist hoteL Can take Pullman on property direct to New York. Price $300.00 an acre ; good terms. J. F. STEBBINS P. 0. Box 2945 Suite 301-303 Ferlita Building TAMPA, FLORIDA built, if there is enough thought and attention behind it. "Henry's mother and I read a very wonderful pamphlet, issued by the government. This information is available to all interested in the health of children. "Food values are given; correct measurements for different ages, and regimens to follow which are conducive to the development and growth. "In the rush of modern times, parents are so prone to forget the needs of their children. "There is no regularity. No pre scribed time for sleep, nothing. in the way of exercise. The feedin g of the children is haphazard. No thought is given to food values and proportions. Many don't know what the words vitamine, protein or calories m ean. "Think of it-the time parents give to other things. To their own silly pleasures, allowing their children to grow up like weeds, under the supervisio n of a nurse or under no supervision at all. When all the time there is the wonderful task of body building before them: Listening to Henry's father, watching the light of enthusiasm in his eye, we decide there is a lot of thought and energy behind the boy Hercules-and a lot of love, too. From his seat, Dad calls out certain directions in brisk, clipped tones. Mother chimes in with an encouraging: "that's fine I" Sometimes there is even a bit of applause. And of course all the time Dad and Mother are thinking in terms of bodybuilding, Henry is having a great time. He is not concerned with calories, or proteins, or vitamines. He has never l ooked inside one of those technical looking pamphlets that his parents delight in. He is a prize-fighter. A trapese performer. The outdoors is only his stage. While father e xplains to others what Florida has done for Henry-is doing for the twins-Henry is having fun-just fun! The Legend of Sleepy Hollow-Heads (Continued from page 65) a harsh word at me and also my hat, and with my faithful dog I went away out into a lonely valley in the Catskills. Just for a minute I thought I'd lay to drowse and forget all my troubles. Just for a minute, folks. But when I woke up-gosh-amighty Imy pants and coat was next to nothing-! don't mean me-but all rotted to pieces. And my dog, he was a skeleton; and I soon found out I had a wasteful beard down to my not very full waist. "Twenty year it was, folks! Goshamightyl When I went back to Sleepy Hollow no one knowed me and I never knowed them. However, I looked up the back files of the county paper and I discovered that soon after I had left for my walk my wife Mirandy had sold the farm to that hard-hearted old skinflint, Squire Horatio Alger, as lived next to us; and with the money she had bought a flivver and gone. to Florida. "That's the story, folks. And now I'm on my way there to find her. I shouldn't have slept so long, I realize, but I just couldn't help it." "Do you know," pleasantly spoke up Ponce de Leon, as Rip sorrowfully paused, "where your wife is ?" "No," answered the other, "but I had planned to ask Mr. Foster." "Well, I can tell you," declared the First Floridian. "She s down in the Redlands country. And with that first small sum of money she bought land that today has made her worth a mil lion d ollars She recently realized over ten thousand d o llars on her season's crops of tomatoes, so the Miami papers said, and her avocado grove brought her an additional eight thousand this last spring. I hear she is planning to go back for a bri ef visit to Sleepy Hollow and has purchased for the trip a brandnew Ford w ith shock-absorbers, so she won't surprise o r shock the old neighbors too muc.h with her prosperity." "Gosh-amighty!" breathed Rip Van Winkle incredibly. "Gosh-amightyl It can' t be so, Mister!" "But it is," genially reaffirmed Ponce de Leon; "and not that I want to make you and your friend, : Mr. Crane, cry over spilt milk, but I ask the audience to consider you two. Both of sleeping, gentlemen, while the old world was turning around, and every turn of the wheel meant money-and money means luxuries, and health, and contentment. "Rip, think of all the money your wise wife was making while you snored in lazy slumber! And you, I chabod, think of the fortunes men of your ilk were accumulating while you were sleeping for seventeen miles on o ld Gunpowder, dreaming of courting Nancy Hicks in Sleepy Hollow! \Vel! I tell yo u, there are others, too. This is no legend, either. There are thousands of sleepy hollow-heads in this country-snoring while the eager ghosts of grand chances walk over them! Some day these empty heads will wake up, but maybe it will be too late for their great opportunityand Florida is this opportunity, gentlemen-the biggest opp0rtunity, in all fields of endeavor, that this world has ever seen!" Much hand-clapping greeted Ponce de Leon's extemporaneous speech. Alice, turning, saw poor o ld Balboa, excitedly weeping in his thin, palsied old hands. "Oh, what a fool I was!" he groaned. "I named it the Pacific because everything it bordered was so calm-nothing to get excited about. Oh, why didn't I go south! Why did I in my youth pay attention to that man's advice!" "Whose advice?" asked Alice sympathetically. "Horace's replied the old fellow piteously "Horace who?" said Alice "Greeley," said Balboa. Power Project in Florida Cheap electric power, lacking in Florida, appeared within the reach of this district when it was announced to-day that plans were under way for a hydroelectnc development project on St. Mary's and the Suwanee rivers to provide Qetween 200,000 and 300,000 horsepower. Application for the preliminary permits, has been made to the Federal Power Commission, and a public hear ing will be held at the Duval County Court House on November 24.-New York Herald-Tribune, November lst.

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. JFLORIDA PROPERTY SERVICE .. 91iat is difftrent and new We have organized a new type of service department for your converuence. Now you can own property in Ft. Lauderdale, or any other Florida city in which we tain offices, and enjoy all the benefits and pleasure and profit without the annoyance and sponsibility of personal super vision. Non-residents will welcome this superlative co-operation. Acting as your representative! we will Insure Your Property, Renew Expiring Premiums, Pay City sessrnents, Water Rentals, Taxes, Superintend Repairs, Clear Lots, Keep your Property in First Class Condition andAttend to all Legal Details e xcept those involving sale and transfer. f For this comprehensive and personal service there be a minimum charge,plus any actual expense incurr ed. You ar e cordially invited to avail yourself of this sewice, rhe first and only one of its kind in Florida Inquiries,. are welcomed. If you wish to buy in Florida, consult us. If you desire to sell, list your propert'J with us : J.WeMmgtoilRoe Inc. Offices in : Principal Florida Cities ond affiliated land compabies Our Real Estate Listings Are Exclusive Fort 139 l I ..... ;.

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140 .,., .. '-CWhat is PANAMA CITY. FLORIDA? -QN ST. ANDREWS BAY Panama City, Florida, is the chief city of the St. Andrews Bay section and Satsumaland. The principal assets of Panama City are unsurpassed climate, unequaHed water area and unusual back country. Panama City and neighboring places now have a combined population of between fifteen and twentyfive thousand people, and the community is developing more rapidly than any other in Florida. CLIMATE-The average annual temperature of Panama City and the St. Andrews Bay district is sixty-eight degrees. Average summer temperature runs about eighty-one degrees, and an average in winter approximately fifty-three degrees. Rainfall in the year averages about fifty-seven inches, evenly distributed throughout the twelve months, with no marked wet or dry season The highest temperature on record in Panama City is leaa than the highest at Jacksonville, Pensacola, San Diego, Wash ington, Chicago, St. Louis, Omaha, Philadelphia, New York, Boston and many other places. Lowest recorded temperatures in the St. Andrews Bay section are higher than in Pensacola, Mobile, New Orleans and many other Gulf Coast points, and of course higher than in places further to the north. The equable climate, free from extremes of beat and cold, makes Panama City and its environs delightful both-summer and winter, and as a vacation resort it is almost equally popular in both seasons. THE WATER AREA-St. Andrews Bay and connecting bays and bayous constitute one of the largest land-protected bodies of water in the world. People who have traveled widely agree that the St. Andrews Bay water area is the most beautiful in existence-excelling in natural attractiveness even the famed Bay of Naples. The harbor of Panama City has been pronounced by govern ment and other experts as the best on the Gulf and South Atlantic coasts, "affording sufficient anchorage to house the navies of the world." Present depth of pass from the Gulf is twenty-two feet, which ca" be made thirty-five feet at an expenditure of about $300,000, according to official surveys and estimates. Large vessels even now use the harbor freely. Inside the bay is a continuous natural channel, twenty-one miles long, thirt)' to sixty feet in depth, and from one-half mile to one and one-half miles wide. The land protection is prac tically perfect, giving immunity from storm damage. Surveys show more than six hundred miles of waterfront within twenty-five miles of Panama City. The shores of the bays and bayous mostly have considerable elevati -on and there are miles upon miles of beautiful high, wooded bluffs. THE BACK COUNTRY-Contiguous to the St. Andrews Bay district, with Panama City as the commercial center, lies a back country of vast potentialities. For the most part high plateaus--on one of which is the greatest elevation of any point in Florida-this back country is notable for the fertility of soil and the beauty of contour. The rolling hills are interspersed with swiftly Rowing water courses, and, in many sections, by spring fed lakes that have sparkling water of rare clarity, steep banks and solid, white sand beaches. There is little waste land in the back country of Panama City, but a wide variety of soils make possible unusual diversification of agriculture. The top soils are uniformly fertile, and clay sub soil, generally underlatd with limestone. In this part of Florida, industrious farmer, can live OFF their land-that is, they can produce the staple crops, the fruits and the vegetables and can raise the live stock required to provide comfortable livings for themselves and their families IN ADDITION, several fruits and vegetables may be made highly profitable inoney crops. Chief among these cash crops is the Satsuma, a variety of oranges of peculiar excellence. It reaches its grt:atest perfection in the highlands back of Panama City, and this section thereby has gained the name of 'Satsumaland." Pears, peaches, grapes, blueberries and melons are a few of the numerous other mo;tey the last issue of Suniland for 'directions how to reach Panama City by auto or by rail. The next nUmber will contain additional facts regarding the St. An-drews Bay district. Jfcatrwhile, uu shall be glad t o mJr..v c r -'our specific 1nquin.cs CHAMBER OF COMMERCE PANAMA CITY, FLORIDA On St. Andrews Bay. Wilkerson Building

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Deep Harbor Go od Roads Rail Roads Fertile Soil All Sports Florida Climate Natural, Shipping Terminals ACRES ARE DIAMONDS IN Florida Acres are Diamonds-rich in value because of demand. Just a few months ago J S. Blain told investors that Merritt Island Acres were Diamonds-and immediately a great buying rush started that swept every available acre into an active market. Those who acted quickly made fortunes. Today J. S. Blain says-"BUY TO YOUR LIMIT IN ST. ANDREWS BAY." Since the first announcement of this acreage for sale Blain's followers have bouglit thousands of these acres. They know that when J. S. Blain says "BUY" an active market will be created that will bring investors gigantic PROFITS. 6.6.AGRICULTURAL POT OF GOLD'' Bay County is famous for its fertile soil. It is the home of the money-making SATSUMA ORANGE. Nearly e -very other fruit and vegetable grows there and its prolific crops are ready to market earlier. These tracts of 40 acres are limited-you must ACT QUICKLY. Just think of the low terms-only 20% cash and nothing more to pay for SIX MONTHS. Mail or Wire Reservation--------! vOffic{!s 213 N.E. FIRST AVENUE 97/lorri&t,l PHONE:5301 Jacksonville Office: 2Z3 West Forsyth Street All-F1orida R ealty Co., 211 N E First Avenue, M iami, F1orid a Attache d find my check f o r $ . ... __ i n fir s t payment o f ...... TRACT ( s) of 40 acres each of your BAY COUNTY acreage. 1'\'ame ..... . .... .... ..... . . .<\ddr e s s ................. . .......... 141

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We Offer You Investments in South Florida City Property Acreage and Groves In any amount from $1,000 to $500,000 or more Ten Years' Experience in Handling Florida Properties Courteous and Conscientious Service -R. C. RICKER J 403 E. Lafayette Street Tampa Florida 142 Health and Happiness (Contittued from pag e 73) excerpts from a national survey of another y ear. From that year there were (fJ7 d ea ths in the United States due to cerebro s p i nal men i ngitis The total mortality in Flo r ida was 9, while California had 63, Ill i n ois 70, New Jersey (/J, Massachusetts 58 and S outh Caro l ina 38 deaths from this disea s e Florida had a to t al of 510 cases of diphtheria again s t 3 ,082 in California, 11,504 in Illinois, 20,475 in New York, 16, -237 in Pennsylvania, 1 4 9 3 in Georgia and 1,096 in M ississ i ppi. The compa r ati v e st a te figure s on influen z a cases for the same t w elve months were as follows: California 2,565, Illinois 2,574, Mississippi 4 ,920, Virginia 10,973, New York 3.812 and Florida 649 cases That year there were 84 influenza deaths i n Florida as a g ainst 339 in California, 592 in Illino is, 1 ,624 in Penns y lvan i a and 767 in New York. Florida had 994 cases of malaria the s ame year that M i s sissippi re ported 121,207 cases, Geor gia 2 ,370, Arka n sas 6 ,3(/J, Tex as 49,241, Virginia 3 ,806 and Louisiana 2 ,306 cases. During a year when California had 10,983 residents sick with the measles, Florida had 775 ill with the same c o m plaint while Illinois reported 26 ,317 case s New York 63,865, Pennsyl v ania 48,773, Georgia 1 ,637 and Mississippi 3 ,215 cases Six dea t hs from me a sles occurred in Florida that y ear and 127 in California. The latter s t a t e re c ord e d 3 ,216 deaths from pneumonia f or the sa me twelve months w hile the fa t alities in Florida aggreg a ted 556. New York suffered 10,(fJ5 deaths, Pennsy l v ania 12,090, Geor g ia 1 ,382 and Louisiana 1 ,393 d e aths from pneum on ia that same year. Florida and Georgia had the l o west death r a te of any state in the Union per 1,000 o f papulation that same year. There were e i ght cases of infant i le paral y sis in Florida as compared with 282 in California 1 ,149 in New York, 678 in Illinois, 706 in Minnesota and 480 in Mich igan. T h e State scoreboard on scarlet fever also fav o rs the Florida cl i mate and loca tion Florida reported only 146 cases one year whereas California had 3,044, Illinois 11,328, New York 15,211, Ohio 9,166, Georgia 733 and Mi s sissippi 538 cases. Flor i da had the lea s t cases of 35 of our leading states, and had a very low death rate. California had 5,581 cases of small pox; Florida reported only 1 ,351 cases, while Minnesota had 9 ,375 and Illi nois 8,536 cases. The tuberculosis death record shows 951 in Florida, 5,427 in Cali fornia, 10,719 in New York and 8,104 in Pennsylvania. There were 518 cases of t y phoid fever in Florida when California had 1,171 cases, Georgia 1 ,294, Mississippi 5 ,333, Louisiana 1,253, Alabama 2,019, and Virginia 3 ,675 Such other diseases as typhus fever, rabies in man, pellagra, goiter and other serious ailments are prac tically unknown in our southernmost state Big Game in Florida In the waters of Florida there are big fishes, big enough when the line is strong enough, to pull a boat. The tarpon of Flot:ida waters is the real game fish of the world and our state has thousands of visitors every year who come to try their luck. There are o ver 600 kinds of fish in our waters. On the land, hunters will find bear, deer, turkeys and a long line of smaller animals and birds. OCEAN WAVE "A wonderful play outfit." EVER WEAR That's why. Write for complete catalogue. CYCLONE FENCE and CIRCLE A PORTABLE BLEACHERS KING FENCE COMPANY P. 0. Box 2903 TAMPA FLORIDA Pasco County Location Ideal for Fruit and Vegetable Growing, Dairying and Poultry Raising, because of local markets and nearness to Tampa, paved roads, rai lway facilities and packing houses, abundance of pure water, fertile soils Come and see for yourself or write the Secre t ary of the Pasco County Chamber of Commerce Dade City Florida E::' 111111111111111111111111 U II II II II 11111111111111 II" 5 REAL ESTATE g = = 5 INVESTMENTS ---= = : SALES THAT SATISFY : --= = DeWITT-STAHL-J. D. STARKEY CO. -= 105 Hyde Park Ave. Pbone ll.fll 5 : TAMPA, FLORIDA : S Reference: Fint National Buk -.51111111111111 II IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIS ... ' ,.

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ODe ol the numeroua eOCGDut CTDYM.., .._ Matecumbe Key. Announcement We were among the pioneers in buyirig and selling properties on the FLORIDA KEYS Properties we sold our clients for $100 per acre less than two years ago are now selling from $3,000 to $5,000 per acre. We are proud of the success of our hobby. Two members of our office force have been thoroughly investigating and personally inspecting land on the BAHAMA ISLANDS, Florida's. nearby neighbors. We see in the BAHAMA ISLANDS a wonderful future. From a money-making standpoint they are about in the same ratio today as the Florida Keys were two years ago. For ocean front home-sites and good farming land they are excellent. Many beautiful bathing beaches, excellent fishing, many natural harbors. Get our prices on large ocean front lots in well established towns and on acreage, fronting ocean, in 40-acre tracts or larger. Please do not understand from this that we are giving up the sale of the Florida Keys. We are just adding to our specialty the Bahama Islands. Also please note our change of address. On account of the building we occupied being under reconstruction we are temporarily located at address below. / / / / / / / Emerson Realty C::o. / / / / / / MAIL THIS COUPON TODAY (Form.-ly 21 N. E. 2ht An.) Now N. E. Second St. MIAMI, PLORIDA / " / / / / / ;' // Nan.e ......... : .. : ......... Address ..... : . . . . . ; Without obligation, please tend literature on F1orida Keys an-t Bahama Islands .. ' t .. 143 \ ....

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-". . ..,., ? ..... i .. . . . . "On your. arrival in Florida, you will want to take advantage of the investment oppor .. tunities offered in this state and particularly iri : FT. LAUDERDALE (the Fastest Grow .. ing City in Florida). .. . Why: do : you select one banker, doctor or . . . . ' lawyer : : ?:. Because you have confidence in him. Y_ du should do the same with your Real Estate firm. We would like to render you our personal service and friendly advice, on our knowledge gained through .. participation in the development of this city and its environs." .. _.. < . LAS aLAS REALTY CO. i..: . ; ,. __ . Broward Hotel Bldg. ; / : : Eauderdale ) "' ,. . Florida .. . .' ,-.... 4-. f .. . .. : ..

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.Jt'alifax '7\i.verScene l .j I l ..... ... ; :

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... .. DAYTONA and VICINITY By 1 OSEPH FAUS Photos by courtuy of Daytona Clzamhtr of Commtra IN the year 1870 one Mathias Day out of the a pioneer Lochinvar, to the sou thlands of Florida. On the Halifax River, whose crys tal waters run gracefully for scores of miles along the upper east coast, he settled; and as he grew in years and wisdom so too' did he grow in wealth. Perforce, th two friends he purchased some land that was then known as the williams' Grant, a beau tiful section of country that bordered the river. Now, a strong man was Mathias Day, and sturdy; but not only in body was he great, but in mind and goodness of character. And when ultimately Mathias Day departed his Uto pia of pioneers he left behind ,. him not only considerable property but also a Reputation. :Now, a town sprang up on the lands of Mathias Day, and a very pretty little town it was-with clean little streets, and clean little houses, and attractive people, and friendly. The little town that Mathias Day had helped to build on his land, the little town whose char acteristics were molded from in fluence of the pioneer's wisdom, was called, in his honor, Day-tona, or Daytona. Ah, wise and faithful builder, if but today you could view the heritage you left a little town that has metamorphosed in to a big town-a city with many streets, wide streets and beau tiful streets; and with houses, both little and big-and houses that are not only houses but :.. . homes; and homes from whi c h emanate that inherited, heart warming phase of friendliness and good-will. A great gift you bestowed, indeed,Mathias Day! And the thriving city that's named in your honor has all right to call you blessed and to revere your memory. The Daytona of the present time? That question cries for figures, statistics, practical facts. It is comparatively easy togi ve them, but sometimes figures don t eXplain everything, or at least not adequately enough. Is New York famed for its population, for its miles of subways, for its impressive construction items? Ah, no . New York is famed for the chili one can get at a certain Greenwich Village rel)dezvous; for Od Mcln tyre' s letters; for the Giants, for the PaJisades, for Georgie Cohan and his flags;

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. f o r H. L. anJ his intellectual dyspepsia; and for the number of boobs per capita -which is one. Reason: they live there instead of Florida. NOW, Daytona, I would like. to say, to my mind is noted for the rarely beautiful gray Spanish moss-streamers that hang from the giant oaks along its shaded streets; for a "stroll ing minstrel" darky who plays, with more feeling than technique on his old violin, Suwanee River and other sentimental ditties to the of many hand-claps and almost as manydimes; for a certain pretty girl named Mildred, who is a counterpart ofhundreds of other beauties there; for its great stretch of white beach; for \Valter Johnson, the grand old man of baseball, who sells real estate there; and for-btit why go on forever? Figures and facts! Figures and facts you shall have. The city of Daytona was founded in 1879. On August 4th, 1925, a consolidation was effected with the adjoining municipalities of Seabreeze and Daytona Beach, the name Daytona Beach being selected for the city. pending .. . rhe removal of the postoffice to Dixie Highway. F. E. C. that of the. has erected a large and com..:.-. city is generally known as Day-. modious statron that is archi.. tona. tecturallr the handsomest in Tt has 38.15 square miles of the state; there are twelve pas area. Its population has insenger trains daily in the sum from .6,245 in 1920 to mer and twenty in the wiriter. 25,000 permanent residents toMotor bus lines run from Dayday. Because of the cool penin-tona every day to practically sula between the Halifax River every city of iinportance in the and the ocean, thousands of state. are also passenger people in sum1ner time live boat lines along the Tomoka there; over twenty tho_usand River, near by, and the Halifax were there last season. During River; too, there is a freight the winter months Daytona has boat line of three to five sailings almost a half-million tourist-a week. visitors, many of whom become The city has six banks . To permanent townsfolk. Build. prove the prosperity of the ing operations for the first six town, in five years' time these months of this year amounted institutions have increased in to three-fourths of last year's deposits over seven hundred total; and during the man th of per cent! September they amounted to ; sf,384,000-a mark that placed the city fifth on the state's list. Daytona, I tardily explain, is located on the ocean one hundred and ten miles south of Jacksonville. It is on the fax River, an important partof the inland waterways route from Jacksonville to :Miami; stragetically, too, the city is pierced by the main line of the Florida East Coast railroad and the fame from the fact that It has the second-largest Chamber of Commerce in the world; :Vith an active membership list of 6,750. This alert body has raised a publicity fund amounting to $150,000 that is now be ing used to broadcast the city's

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, to um-offers le .ctures and talks by some verse vta newspapers, magaof the most famous men and zines and motion pictures. women in the country. AmaThe Cham her of rem and professional plays, mo is erecting a tent city whose tion pictures, and so forth, are canvas residences, furnished given in _the same with moderr'l appliances and Free band concerts are played conveniences, will rent for a every da)' at the comfortable very reasonable sunL The orBurgoyne Casino on the water ganization is also sponsoring front. The annual Halifax Frolthe construction of one hun-ics, during the first days of July, dred and ten model homes, and is the big event of the year for a new hotel that will cost almost a the resident population. Vaude a million dollars. \ille, films, and high-class road Civic organizations supple-plays are offered at the tive menttheChamberofCommerce theatres of the 6ty. in assisting the city's strides The twenty-eight handsome forward; they number among chu'rch edifices, presided . over them the dubs Kiwanis, Roby popular tary, Civitan and Elks. There the burly-burly business atmos is also a woman's phere with the pleasing ecclesi called the Palmetto Club, made astical air that goes to make the up of the pro' gressive-minded city one of spiritually happy of the fair sex element, and and conservative homes. which owns its own clubhouse, For the golf enthusiasts, and a very attractive an d well-fur-there are tho.usands of them nished building. Active in the nowadays, there is provided city' is the usual dozen or so four unusually fine courses__:. fraternal organizations. two in the residential sections, Amusements and recreations Rio Vista and Daytona High \..>f an unusually high order are la,1ds, and one in connection provided visitors and the home with the luxurious Clarendon folks. There is the open forum 01t the PeahO:cly Auclitorium that Hotel; and fourth is the Day tona G(>lf and Country Club. All are supervisee! by noted pro fessionals. ] ohn D. Rockefeller; who nearby, often plays oyer one of these courses. So, too, do other famous persons who live in Daytona during the winter, among them R. E. Olds, L Y. Sherman, New York Sen ator; Tito Sheipa, the Metropolitan opera singer, and others. F o llowers of lzaak \\'alton don't have to go far to appease their most per fervid ambitions; for in juxtaposition to the city are some of the finest fishing grounds in the world. The tarpon is probably the favorite piece de resistance of these ang lers; and very often he does truly get his in the neck, or rather the mouth; a hundredpound specimen is "small fry" in the Halifax country! In ad dition to the tarpon are scores of specie of his smaller pisca torial brothers, and almost as gamey kind, too-as illustrated by many thrilling tales that all minor editions of the aforesaid ". ... .,.

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:\1;, \\'altun arc wont to, and want to, spill into listeners' ears. THERE are adequate school facilities in the city, capably managed, as shown by their high rank not only in state but in national educational circles. Two high schools, one junio r high school, five grade institutions, two private schools, and one l\1ontsorri school provide for this important intellectual need. Stetson. University, at Deland, the county seat, is only an hour's ride from Daytona. This excellent college is endowed by John B. Stetson, the famous hat manufacturer; and i -ts_ students number over seven hundred, not :111 of whom are Floridians, which fact attests to its fame and
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miles long, at high tide and low tide both. This mar velous speedway has been tried out by noted auto racers, and world records have been broken on it. To mention just one: Sig Haughdahl established here in April, 1922, the re cord of three mile; a minute, or 180. 27 miles per hour. :\mong famous drivers who have raced on this natural course are Tommy Barney Oldfield, Ralph De Palma and Bob Burman. HERE are some pertinent facts about Daytona: It is the sixth largest vegetable shipping ce .nter in Florida. Two of America's largest fruit preserving plants are located there. T ts many thriving industries in clude lumber manufacturing, roofing and tile plants, tent and awning factories, mattress fac. tories; and there is now being built a two-million dollar tex tile plant that will employ fif teen hundred people; the cipal product of concern will be Daytona Cloth, a textile ... >veave that is expected to rival the well-known Palm cloth in popularity. The city is assured prosperity and growth, if not by all this industry and commerce, then by its wonder ful agricultural back country wherecitrusfruits, figs, ferns, bulbs, onions and pota toes,areregularly produced with unusually large profits. Daytona is in Vol usia County, of which Deland is the count)' seat. Like the city, the county is named in honor of a man, an early pioneer, who assisted materially in the progress of the Halifax country, as .that section of the is known. During the British occupation and ownership of Florida-1765 -1787-a Belgian by the name of Volouche (pronounced Yoloo-shay ) settled at a point on the St. Johns River; and in time this place became as Volouche's Landing, located iri what The owner gave protection to other settlers in troublesome times and so won their respect, gratitude. and friendship that his name was handed down to future generations, thus becom ing perpetuated. Time passed, and the Florida terri tory re nrted to Spain again (1778 ) and the' French spelling of Vo louche was Latinized into Vo lusia. This name was retained, anJ thus in 1854 when the new county was organized it was given the name of the old \'olusia. The first railroad entered the growing little town of Daytona in 1886; this was a short line known as the \Yhite Road, and it connected at Sanford with the Florida Central & Penin the first railroad of the state, and, with it, the village began to grow; became a town; then a city. It started a development and began a career tha r has gone on uninterrupted to the present, and will continue for many years. CHIEF among this city's fine ad van rages, to sum up, are its geographic al location, its equable climate, its health-requisites, its pure water, its na-

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_ tural beauty, its recreational facilities; While all are splendid and help to further the city's growth, the one that nut. pre-eminent is the equable climate. Various factors go to make this natural advantage, the greatest of which are the trade winds that continually blow -thus tempering what would be an otherwise changeable dime. Consider Daytona's location and you will have the explanation for its even temperature. l t is on the point of the Florida peninsula. From the Atlantic, bordering it, to the Gulf westward it is but a trifle over a hundred miles, as the crow flies. Perforce_ there is a constant current of air be tween these two large bodies of water in the unceasing effort of nature to equalize the temperatures. So these are the facts, the fig ures, the explanations, of and for Daytona's progress and popularity. Sitting in the forest primeval of great, grey-bearded oaks overhung with verdant mosses, the city, first as a settlement and then as a city, has survived over French disasters, over Spanish disagreements, over Minorcan tragedies, over Indian massacres, and over modern business warfare-all with equanimity and stoicism. It has grown, despite everythinghas grown and prospered amazingly. For, beside all facts and all figures, there is something else back of Daytona that has propelled it along; and this is A typical Spanish type of home at Daytona .... l. the city's spirit o{ loyalty. This is the factor that caused its genesis; this is the factor tha tunderl a y all i tsl a terachievemen ts; this is the factor that insures its future growth. Men like Mathias Day and Volouche laid its foundation stones; they did it with courage, conviction and loyalty. And loyalty held them and with this union came -strength, and with this strength came growth. This valuable heritage has passed on to the pioneers' children and their children's children. T t is the Daytona spirit, and the Daytona spirit has made that city the truly marvelous civic and architectural creation that it is today.

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liAL-IrAX. . r----...___ ' I .. . .. .. v i:i c. 7 4 M r--. ( .... .. . ..

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--; a ,. '' COUNTRY CLQB HARBOR. I COUNTRY CLUIJ HARBOR. /)41)-lt>-,... 41-zt:h, ,F/t>rit:la c,,,,,,.)' p.,,,,.,..,."l Own*'-.6 .,., Sec/ ... ., .. .. .. .. .. ... . .---. .,J '. , -.. :: r::-. .'::-1 . '7 . 1 ,. ,, ,; .. . I --at iJJaytona th.e.;_ to the Halifax ... ..... '. .... . . . ....... . :' .. ' . :_' .

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-COUNTRY CLUB HARBOR C. M. WnnER.President ofche Couniry Club Harbor Development Company THE vision, ability and integrity of the developers of Country Club Harbor, at Daytona, certifies the safety and the enhancement of your in vestment. J. A. CANTOR. Executtve VicePresident -Adv J. B. KAHN Tf(-asurer .: ...

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couNTRY CLUB HARBOR. Country Club Harbor -a development in keeping w ith the romance and beattf) of rva)i!OJ?a "What hast this man done;i" asked the King of Spain "He was valiant in battle, sire," said the command ant; "he protected friends and he slew maqy ene?Jies." "Give the king "a tract of land in the New World of which our country man, Christopher Columbus, speaks so alluringly S o Farquahr Bethune, Spanish .. /.j;..":' . "'I"; I '"'.: . .. ';: : :: grandee, came to the New World; he came to Florida and to his estate that lay for a league along the sparkllng waters of the Halifax River Now, Fargu ahr Bethune was old, and being old he grew peaceful. Formerl y his chief Jove was warfare now his mis tn;ss was his land No longer did his nostril s quiver to the smell of gun-

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COUNTRY CLUB HARBOR. powder mstead to the wonder ful essence of the magnolia and jessamine that grew so prodi gall y about his place No long er did his mind thrill to the bugle-call, but to the liquid notes of the mocking-birds that waked him from his pleasant slumbers. No longer did his muscles yearn to caress the broadsword, but to feel the fishing-rod and the plowshare. fARQUAHR BETHUNE, Spanish gentlemen, lived and was happy and content. For foods, he raised vegeta bles and fruits that grew during every month of the year for there was no cold or frost on his land ; and his friends the: Indians, brought him pemmican, quail and other succulent meats. He roved the woods, of mighty oaks and pines an 1 pepper trees and sycamores, all overhung with verd ant Span ish m .osses,' and with them, just as with the Indians Farquahr Bethune became friends. He bathed in the ever-warm waters of the river and to him it s ang gurgling songs of the tales its currents brought from the great o c ean But one day_ all friends were made sad, for Farquahr Bethune was taken sick, and soon his kind and gentle old soul was wafted to the Land t-A d rit e thrn11gh C nuntry' Club Harbor

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COUNTRY CLUB HARBOR. of the Setting Sun. So his children came unto their heritage of beautiful territory; years passed, and they died too; and, dying, they be queathed this land to their progeny. And all these many years re. publics of the earth rose and fell, kings were born and buried, in vent ions were wrought, and civilization was advanced-but all the while the descendants of Farqualir Bethune, Spanish grandee, held to their estate on the Halifax River. Fi nail y, an American, Stephen L Wilder, bought it, and in turn it was purchased from him by his son C. M. Wilder; and this son, with frkn.ds, went one day to the gorgeous woodland, and wisely took note of a strange thing: The splendor of this land was but a solitary splendor, so his fanciful and poetic mind said; it a lonely fairyland without fairies. The magnolias and oaks and other majestic trees stood tall and straight, but silent; the tropical shrubbery rose stiff and dignified from the ricli earth; the scores of colorful birds darted from tree tp bush, but . ; Shore Line of Cou11try Club Harbor on Halifax River : -Adv.

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SHOLTZ & GREEN ATTORNI!:YS ANO COUNSI!:LLORS AT LAW 220-222 SOUTH ISII!:ACH STRII!:II!:T 0AYTONA,FLORIOA ALF"RE:D A..ORE:IEN WM. E october 1925 ROGER H. WisT .J.,J. IED.'rr.CISTON .JR .J.E.McCAJitDE:LL ,. Mr. C. M. Wil4er, Daytona, -.. 'Florida. I,.,.:' : ( dear Mr. Wilder: It is a matter of great pleasure to me to learn that you J. B. Kahn are contemplating the development of the beautiful property known as Country Club Harbor, and I extend to you my best wishes for the development which, because of the calibre of men like yourself and Mr. Kahn, will undot?-btedly be most successful. The highest type developments, as are contemplated by you and your associates are va 1 ua b 1 e assets to our community. Knowing your aims to be of the highest, I take the liberty of congratulating you on this real effort for constructive : community building t r. I With personal ,. Very ..... J.' I .. . -. ' ,.

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COUNTRY CLUB HAR.BOR . their voices seemed d1scrcerly hushed; th. e crystal Halifax rolled its current silently by. There was, this man realized, no humans there; nor no human's habitation; and with this realization there came to the on-looker a dream. Now, as a result of this drea_m, other men same to. the estate, and they are artistically embellishing _the water-front; they are making roads and pathways through the land without destroying the valu able plants and trees; and they are marking off plots and lay_ ing out sections and sidewalks. Then this man and his friends looked at the estate, and in futuristic visions they saw this: Beautiful homes and happy homes dotting the pretty landscape, and with the tropical sun shining in bene diction upon them, and chil dren's merry voices mingling with the happy thrill of the mocking-birds, and women's ,dresses blending with the riot ous colors of the shrubberies, and the_ gurgling waters of the Halifax River echoing to the soft laughs and songsof little babies. Happy homes in happy, beau tiful,soul-satisfyingand healthy The famous. beach at Daytona, 500 feet wide and 23 miles long : ...:.Adv.

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surroundingschat was che dream of C. M : Wilder and his associates. And their dreams are coming true ..,. Country Club Harbor ts a reality. .. .\ .. .. All that h :cs m ade for ro mance and beauty, all that has made fame for .. Daytona you at Country Club Harbor Reservation should be made at once. .-

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rhe Tale of Three Cities (Co11fi11ucd from page 51) iculturc; \iVaterbury, which one he largest grapefruit nurseries in the e; and Myakka, a thriving young town, oun de d by many groves and small and by thou s ands of acres of tim of virgin growth. Her rivers and ds a bou nd in fish and game. ;arting again from Bradenton and ing nine miles west one finds himself he s h ores of the Gulf of :Mexico. Lo d on the point of the Cortez Peninsula where the bridge from the mainland ses to the Island of Anna Maria, is quaint fishi ng village of Cortez Here wonderfl!i opportunity for fishing for su r e and protit, for the Bay t eems 1 all kin d s of fish and fishing is en c d in commercially in this district more 1 at any point on this part of the it. rossing the bridge, another free bridge he cred i t of Manatee County, and the ist has reached Anna Maria Island, em of an island with the Bay offering : ndid fishing on one side and the Gulf gcous bathing on the other. There is tez Beach at the terminus of the bridge, its line bath house, new homes and ig hotel in prospect; 'vVest View keeppace; IdleiJUrsr a l ittl e fre than $5,500,000 More than that sum will be required to complete the Bunker's Cove development. Among the improvements already decided upon are a $250,000 tourist hotel and an excellent golf course. The superior values offered in Bunker's Cove are indicated by sales of over $300,000 in the first thirty days, mostly to local people and with very little advertising. \\Tater front lots from $1,500 to $6,000; other lots from $750 to $2,000. Terms, 20 per c;ent cash, balance in forty eight equal payments, with interest at 6 per cent. New Million Dollar Hotel First Unit of 50 Rooms Ready January 1, 1926 The rapid growth of P anama City within the past year, and its rapidly growing favor as a year-'round resort, made the construction of this hotel a necessity. St. Andrew's Bay is rapidly coming into its own. Its natural harbor. is by far the best on the Gulf and South Atlantic Coasts-it could easil y furnish anchorage for all the navies of the world; and in beauty it excels even the fame
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II WHEN---the inev itable call to plea sur< an d p rofit m the s unny Southern and beautiful City of P alrru ru< you-as rca\:h you at mud-1t tJ good to kr.ow of thas organl!..lh-'n o f c:(rtenad m t n '' ho a 1 e here to SER\'E-to you h o ne.tly, d c pendbly an d urur!li ,hly You and y our are '"' dcome. We hope you ..... ill please call o n use of our otfiCes use our teleph o nes-ha\'e y vur maal 1n our care-feel at home (f you carmot come now, \\'Tite us, consult w&th us, no ob1isataon '' involved an d w e will a d vise 1mparti3.tly Note our a ddress-gtl tn tou c h with u s-di,p th1s advertisement. The. Fort Myers Real Estate Bureau, Inc. ALFRED PIZA, Jr. p,.,, Poll \lf6cc Bu 813 COLLIER BLDG. ht ud Jaduoa StL FORT MYERS, FLA. T lpho .. 720. 80 ACRES 1 miles from Tarpon Springs; adjoining high class development. Price $64,000-$15.000 cash. Mrs. E. R. Corson 700 Beach Drive North ST. PETERSBURG FLORIDA Please Mention u Suniland" in Answering Adt1ertis.ements II tion of D onal d ]. Ros s the c elebrated golf architect. O n the Palma Sola road a little more than a mile from Bradenton is Har bor Hills another lovely development, r ea ched by a drive through orang e groves and hedges of hibiscus. Terra Ceia Island is one of the b est known i s l a nds of this region because of he r record o f getting her crops e a rly to market. This accompli shm ent is due to the fact th at her great wate r frontage protects her fro m sudden ch anges. For this r eason, it is bein g rapidly settled by farmers who want to engage in truc k farmin g and lead the life of Riley fishing, bathing and motoring at the s ame time. Terra C eia is the thrifty l ittle city of the island, with Gilette coming along. Everywhere in M anatee Coun ty ther e is evidence of progress and prosperity Dur ing the past s eason, th e county, as a whole, shipped 6,8'06 cars of fruits and v e getables to Northern markets. Almost $3,000,000 in cash was distributed to t h e farmers for their t o mato crop alone, and all kinds of \.Vinter vegetab les are grow n also; peppers, eggplants, cauliflower, string beans, onio ns. Planting begins in the early Fall and continues through the \.Vinter and shi pment s begin in D e c ember and la s t unti l the middle of June. Imagine a country where from four to six hun dred hampers of lettuce are pro duced on a sin gle acre and where two crops c an be grown on the sam e land i n one year; where c elery average s seven hu ndred crates, tomatoes four hundred to an a cre, and w here a crop of celer y can be followed by one of tomatoes, and super seded by a f orage crop on the same land in a year. A nd the planter in Ma natee County is blessed wit h mar keting facilities, if he chooses t o take advanta g e of them B ot h the truck farm products an d the citrus fruits are marketed on the c ooperative plan, the one by th e Manatee County Growers' Association, the other by the County C itrus a branch of the Florida Citrus Exchange, whic h markets the citrus cro p for the entire S t ate of Florida Manatee County is not wasting her sub stance and resources. She believes in prog ress and practices thrift; $13,250,000 is being spent in d evel opments throughout the county in 1925. One marvels how a resi dent population of 24,000 can put over such a pr ogra m especially w hen the taxes are no greater than are demanded b y other like c ommunities. A glance at the table showing the deposits of the banks of the three sister ci tie s for Ma rch 1925, and exhibiting the gain over the same m onth of the previous year tells the secret: 3-1-24 3-1-25 Year Pet. First National Bank, Bradenton .... ... 1,307,824 $2,972,825 $ 1,665,001 127.3 Bradenton Bank & Trust Co ... ........ 1 ,029,035 2,048,186 1 ,091,151 99. 0 Citi zens Bank, Manatee ................ 166,429 327,761 161,332 96.9 Manatee Co., State Bank, Palm etto ...... 3ti2,836 701,125 338,289 93. 2 Palm etto State Bank Palmetto ........ 208,815 273,230 64,415 30.8 There are thousands of acres of land waiting to be farmed. Of the 485,000 acres c omprising the area of the cou nty, 75,000 have bee n drain e d and are ready for cult iva tion while only three per cent of the s e are under culti vat ion. This give5 the newcomer the same position almost

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\CRES NEAR DAYTONA The tremendous activity in the Daytona district has brought acreage buyers an exceptional opportunity. Almost daily large developments are announced in and near Daytona. The matchless climate, transportation facilities, ocean beaches, fishing, hunting and boating are factors that establish Daytona as a coming metropolis of a rapidly growing State. We OWN, CONTROL AND CAN DELIVER desirable acreage tracts in Flagler County-near DAY TONA. This land, according to government SOIL SURVEY, is fine for general farming purposes, trucking, fruit growing, dairying and poultry raising. IS EVERYTHING Our proportf" oold oub)oot to prier ulo and lhlftll tf price lthout netlte This acreage is located midway between Jacksonville and Orlando; midway between St. Augustine and DeLand; between :ffastings and Sanford; Tributary to the Halifax Country and within easy reach of Florida's famous driving beach and world-famed .. resort of Daytona. Acreage buyers today-at today's low prices-stand ready to make huge fortunes in the Daytona district. The fact that we own and control and can deliver well:: located tracts in this district should cause you to investigate. Wire or write us for complete information . ... Cbl '----------..Dffocgs 213N. E .FIRST AVENUE WIRE FOR PRICES AND TERMS 163.. ; .( j

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... f ..... . . ..f .. 164 The Best Buys in Tampa You will find them in our listings. We have thirty-two salesmen and saleswomen who comb the market daily in search of exceptional realt) values. We solicit and accept listings on only those properties that are fairly priced and well worth the money asked. Mr. H. D. Ashford knows values and personally directs the accept ance of all listings. Our system maintains a constant flow through our offices of the most attractive and timely offerings on the market. By our strict adherence to this policy of accepting listings on only those properties which we can conscientiously recom mend, we have made money for a long list of clients who have bought through us and on our advice. We can do the same for you. Write us stating w hat class of \__ pr()pcrty you arc interested in r esidential, busi n ess, or acreage -aud we will scud .)'Oil a list of a few of our best offerings, Your inquiry i11 no w ay obli""\ gates you. { Our experience is at your service AsHFoRD REALTY CO. Tampa's Livest Realty Brokers TAMPA_:. DeSoto Hotel Lobby FLORIDA 'f ':to"W' I I .. \

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as a charter member. Irrigation is neces sary but there is an artesian flow of water re a ching to a depth of from 400 to 600 fee t that furnishes the water for domestic and commercia l u s e by natura l pressure al o ne. And the Land of the Manatee is not a land of millionaires That is, ready-made m i llion s have not been brought into it. It is a land of pot entia l millions, a land that millions can be taken out of. Her great n eed is for men of s u fficien t sub stance to make investments and of suffi ci ent energy to make those investments pay. Her fer t i le acres are calling, her factory sites are beckoning. 1 here are !tho u sa nds oi acres for large profits. Natur e has b een over generous in this part of Florida; if some upheaval of the earth s hou ld pil.! mountain barriers about the entire co unty one could live off t h e country .and still be in a land of plenty That is the true definition of a friendly country, and Manate e is friendly. Spinners of Gold (Coutinucd from page 53) ter of the good roads movement and has pushed without ceasing, the MelbourneKissimmee and the D ixi e Highways in his county. He served in the State Legislature i n 1915-1\116 and has ,acted as county commissioner since 1 918, to which office he has been elected for the next two years also H i s wife, t oo, is public spirited, being vice-presien t of the \.Voman's Club of Melbourne and an active worker in church work. Mr. B. M. Rodes is a railroad man and has been first deputy sheriff of the county fo r t welve years whil e Mr. Seth Rodes is a road contractor and has charge of all the roads of the third district of the county. Mrs. E. B. Baggett and Mrs. J H Carter, two more siste rs o f Charlie Rodes, with their husbands and families, augme11ted the party at Jackson ville, while 11Ir-. D. H. Kennedy, a sister from West Virginia, boarded the Special somewltere in Tennessee. Mr. and M rs Frank Burdette with their daughter and Mr. and Mrs. Perry Burdette with their sons, first cousins to the Rodes, caught the train at Em poria, Kansas. It was a reunion after twenty three years of separation. They came lvaded down with freshly churned butter, eggs, sausage, jell ies and jams from their Kansas farms. ANOTHER reunion of long separated cousins took place at Clovis, N M., when the Rev. A. J. Rodes, a Dunkard preacher, and his wife i n the picturesque Dunkard b onnet, with his sis ter Mrs. E. B. Easth a m and her children, were lifted into the train by their welcoming relati ves to the tune of the grinding of the camera that had accompanied all the meetings along the way. Now that the Rodes clan was all collected, with some score of brilliant and d ynami..: young folk to keep things going, an
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166 HEY! LOOK! DO YOU KNOW THAT YOU CAN BUY LOTS IN Surfside AT JACKSONVILLE "PABLO" BEACH FOR $}25 per lot $150 r:: PICTURE SHOWS ITS RELATIVE LOCATION Garland Hamler Realty Corp. OWNERS and DEVELOPERS Telephone 5-6328 209 Main Street JACKSONVILLE, FLA. MAIL THIS COUPON NOW Garland-Hamler Corp., 209 Main Street, Jacksonville, Florida Gentlemen:-Without obligation in any way, please send me further information regarding Surfside and its possibilities. Name Street Town . . . . . . . . . . . . . . . . . State ....................... The trip through California over the Mohave Desert and into San Diego re sulted in an epidemic of parched and blistered lips and made the Floridians long for a whiff of the balmy air of their native State, but failed to dampen their enthusiasm for the trip. Arrived. in San Diego, were provided with. buses by the Chamber of Commerce, transported to the ferry, where they crossed the Bay, and made their way to Tia Juana, Mexico. Here the one near-mishap of the journey was staged with atmosphere and local color enough to satisfy any cameraman, except Mr. Kelcy, for he inadvertently acted the leading role himself and w'is unable to get a shot of the big act. The locale was Clandy' s place, a road: house where soft drinks and fire-water are sold over the same counter. Mr. Kelcy was grinding away, getting a wonderful picture of the Rodes crowd in general, and of Mr. Perry Rodes, church. deacon, in particular, leaning up against. said counter apparently breaking the Eighteenth Amendment, when suddenly he was nabbed by the Mexican authorities, hustled off to jail charged with operating a moving picture machine without a permit. It all happened so swiftly that none of his friends saw his arrest and it was only when some one discovered a scene that he wanted shot and began. to look about for Mr. Kelcy that they learned of his fate. To the crowd, it. was a huge joke for they knew that "Cou sin Charlie" could accomplish anything, even Mr. Kelcy's release from a Mexican jail. But it was not quite the walkover that they had thought it would be and Mr. Rodes had to do some real American-made bluffing and blustering: before he secured Mr. Kelcy' s release along with permission to operate his camera, and this was acc.ompanied by loud entreaties for the early departure of the tourists. In Los Angeles, Mr. Rodes secured; nine luxuriant limousines which took the big family through the city and out to Hollywood to pay their respects to the movie stars. And all through the tour the cars were given the right of way, sometimes being mistaken for a funeral procession, but oftener because the traffic officers knew that they con the Rodes party. Newspaper reporters and cameramen, here as in every city along the wa y, stormed the Special for stories and snaps, and their appearance in the Los Angeles papers was the means of bringing many old friends together for a jollification, who had not met for years. On ] uly 30, the Rodes Florida Special Santa Barbara and, as if by way of announcement, five earthquake tremors were registered in the morning and one in the afternoon which the visitors experienced, but which did no harm besides scattering loose structures. At the Franciscan Mission, with wreckage still piled about it, the party was grieted by one of its monks who gave them the history of the historic building and declared that they were going to build again stronger and better. In San Francisco, the battery of reporters repeated itself and the morning of sight-seeing culminated in a matinee at Pantages, the Loew of the West Coast, who offered to provide Mr. Rodes with free seats and put the pictures of the party on his program. This Mr . Rodes declined gracefully, but the come--

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I i!f.W !MlM!.W! M!.\l.#l.vJJM I M IMM!!MIMMM!!MIM!!MIMJMI M IM$ Direet From Owner t_ When you buy property from us you buy direct from the owner and therefore get the lowest possible price and very easy terms. We own hundreds or moderate priced lots all over the city. Prices range from $350.00 up to $1900.00. Term on many or these lots are $50.00 down and $20.00 monthly John: E. Bateman Co., Inc. Capital $1 ,ooo,ooo.oo 689 Central Ave. St. Pia. Pbone 1l.33 .. 167

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An unlimited market at 15 to 20 cents and more a pound. An average of six to eight tons per acre after maturity B r ought into bearin g 18 months after planting. No serious danger from frost or cold. A permanent lik.-time income because grape vines live and bear 50 years and longer. These and many other reasons make grapes Florida's Big Pay Crop. Learn About VINOLA GARDENS Florida's Premier Vineyard Development Where y o u can buy a ZY, acre tract (and as many more tracts as you want) and have i t planted, cultivated and fully cared for for 30 months by one of the state's best known grape experts. Cost, $ 3750 o n easy terms; this price including everything, land, plants, fertilizer trellising, etc. Here is what Prof. E. L Lord, of the University of-Flmida, says about the income possibilities of grapes: "Grape growers with three to five acres are making a good living at the present time. With all the North as a market for table grapes in June and July, to say nothing of an eager local market, the Florida grower feels that he has been che ated if he gets less than 20 cents a p ound for grapes." Do you want to ahare in the Big Profib in Florida grape 7 Then send in the coupon and learn more about Vinola Gar dena. Do it NOW. ll does not obligate you to buy. It simply gives ua the chance to put the facts before you CLERMONT HILL and LAKE CO. CLERMON T Gentl e m en : .......... . ........... ..... Name Street CLERMONT HILL and LAKE COMPANY CLERMONT FLORIDA City .... ..... .......................... \ ...

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dians made the place merry with Florida jokes that they hurled at the visitors. The day ended with a wonderful shower of roses for Mr. and Mrs. Rodes from the Oakland Western Union. On now to Yellowstone Park. The Special was deserted at \Vest Yellow;tone for buses, and the first night was ;pent at Old Faithful Camp. Here M r Kelcy caught the 150 foot geyser in ii.Ction while the clan of Rodes, and n1any not of Rodes, did some high stepping in the foreground. One of the youngsters did a voluntary christening act in the pool but was fished out with nothing more serious than drenched clothes Lake Camp, giving a lovely view of Yellowstone Lake, was camping site of l he next night. The college girls who act as waitresses and helpers in the Yell o ws tone inns and camps, and so earn. their way through college, soon discov er e d what genial and generous folk Mr. and : Mrs. Charlie Rodes are and sere naded them as "the two best sports of all. This compliment was repeated at Canyon and Mammoth Camps and was well deserved because of the pleasant wis hes and the wad of greenbacks that Mr. Rodes always left in his wake. A one-day stop in Salt Lake and attendance at the famous organ recital at the Mormon Tabernacle; then a trip through the Royal Gorge and into Colo rado Springs, and the Rodes Florida Special was well toward its journey home. The R odeo being in progress in the Springs, the clan descended upon it and was held spellbound by feats of hnrsemanship for two whole afternoons. But the biggest thrill of all for the young Floridians came when they reached the summit of Pike's Peak, witnessed snow for the first time, and engaged in a rough and tumble snow ball battle with their more Northern cousins. Now the Rodes Florida Special turned its nose eastward toward Gatewood, West Virginia, the old home town of Charlie Rod es and his brothers and sisters and the present residence of the patriarchs of the clan. The aged aunts and uncles had not seen many of their relatives for more than a quarter of a century and had not dreamed that they would ever sec them all together <>.gain. But there on the farm .where ''Grandpa Martin B. Rodes," uncle to the brothers and sisters, has lived so long a grand picnic for the clan of Rodes was held on the grassy hill. There were a hundred and fifty of the family present and they ranged in age from three-monthsold Walter Lee Rodes to Aunt ] ane Jefferies, eighty-six, and Grandpa Rodes, eighty. The tables were spread under the great walnut trees that were planted a half century ago when the nuts were buried in the heart of an old oak stump by Grandpa Rodes. A delightful feature of the visit to the old home was the exhibition of the pictures of the trip from the time the train left Fort Lauderdale until it left Colorado Springs in a moving picture house rented for the purpose. Not only did the participants laugh loud and long and as boisterously as they chose, since it was a private showing, but the old folk had a chance to make the trip themsel v es via the silversheet and enjoyed it all the more because they took it in half an hour and in an easy chair. Homeward now the Rodes Florida Special pointed her nose. The twoday celebration at Gatewood had conw .. . YOU THOUSANDS AND THOUSANDS WHO COME TO FLORIDA FROM THE NORTHERN STATES are especially susceptible to the chill that 9ccasionally comes in with the dampness that blows off the water. You come to Florida primarily to escape chilly, unpleasant weather, and while circumstance is only occasional, you want assurance of being able to avoid this chill indoors. A WEIR STEEL WARM AIR FURNACE WITH AN OIL BURNER INSTALLED IS THE EASIEST AND MOST ECONOM ICAL ANSWER TO YOUR WANTS. The WEIR furnace has arc-welded joints-there can NEVER be any leakage of gas or fumes-and no soot will ever. stain your hangings. The response is IMMEDIATE-as soon as the automatic Thermostat calls for more warmth you get it without your even having to \VISH for it! No wood to carry in' and no chance of burned rugs from flying sparks. And fuel is consumed ONLY when needed. Full Details Will Be Gladly Given. SKINNER MACHINERY CO. DUNEDIN FLORIDA The Weir Furnace Is Made by The Meyer Furnace Co., Peoria, Ill. Did you get your copy of the Suniland .Song 35 cents per copy, postpaid Send all orders to SUNILAND MAGAZINE P. 0. Box 2711 TAMPA, FLA. 169

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LAKE CITY The Gateway to Florida Our Values Are Staple The Opportunity to Invest Is Now Lakeside Heights One of the Most Beautiful Subdivisions in North Florida the Merits OF THE CALHOUN DEVELOPMENT CO.'S PROJECTS Let Us Show You The Calhoun Development Co. E. C. CALHOUN, Sales Manager 7 .. 11 BLANCHE BUILDING PHONE 42 LAKE CITY FLORIDA '11-===================================:::::=_j 170 eluded the family and it had been a c hieved without a mishap, without a quarrel, without sadn ess and bad news of any kind. No one had e ve r attempted such a thing before, and inad ve rtently in the achievement of it, Mr. Rodes has given Florida more wholesome advertising than could have been put over with tons of paper and printer's ink, and num berless fairs and other stunts. And it was all don e with the single hearted purpose of giving his relatives pleasure and himself the satisfaction of witness ing their enjoyment, for Charlie Rodes sold out his la s t piece of property before he boarded the famous Rodes Florida Special, and had nothing to offer the public but his good will, and from the sunshine State. Two Delightful Florida Fruits (Co11ti11ue d from p a ge 5 9 ) to the roo ts, but if the de a d portion is cut off before it rots, the root will send up a number of sprouts. When the tree gets too tall the top is cut and a number of sprouts appear. A papay a tre e will blossom when it is only two months old, and in ten months time it will be g in to supply your break fast table with the most de l iciously rich melons yo u hav e ever eaten. One tree will supply during its first t w o years as much as thre e hundred pounds of fruit. The y do not ripen all in on e season; fruiting continually and r ipening at in tervals, you are as sured of a continual supply, the size of the fruit varying ac cording to the variety. Usually a tree will produce fruit of the same siz e and flavor, growing smaller as the age of the tree advances, being at its best at two years of age. Although the papaya has been known for f ou r hu ndre d ye ars there is a sur prising lack of literature available re garding the history of its propagation and culture. We do know that when South America was discovered, those first visitors found the papaya so de licious that they took seeds back to the Orient with them and its cultivation has been extensive, and it is much valued. In Hawaii the papaya is so popular as a breakfast melon that it ranks next to the banana in importance. In tropical South Florida, where the frosts -do not come, every farm has a few specimens, and maro" city lots boast one or two of three interesting prolific and profitable papaya trees. Not yet commercially grown in quan tities, the local market throughout the year supplies a few, but never enough to meet the demand. But there is a rapidly increasing interest in their production and refrigeratio n is solving the market ing problem, which seems to have here tofore been the deterrent. When de signed for shipping they are picked be {ore ful.!y ripe, and packed in excelsior, and immediatel y chilled Their rich flavor is found to be unimpaired after eight weeks in storage. When the northern markets begin to get shipments of considerable size, and familiarity with the fruit and its. uses increase s the de mand, the limit e d area which is capable of producing them will find no more profitable line of endeavor than the growing of these strikingly picturesque trees with their burdensome load of de

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Miami, Florida The Subdivision of Opportunity Situated in the heart of great develop.: ments costing millions of dollars Lido Villas presents extraordinary opportunity to purchase lots in the J\1iami district at very attractive prices. Whether you contemplate making Miami your permanent home or desire to invest for profits Lido Villas should be your choice. Lido Villas is the Logical Investment Ideal Homesite-Lido Villas is strategically located-only 25 minutes from the heart of Miami and on two main thoroughfares. Homeseekers-Lido Villas is a place yo u would like to live in. It has numerous advantages that you will appreciate. It has easy access to the Atlantic Ocean -the Race Track-schools-churches, theatres. etc. It will pay you to investigate. Resale Profits-Lido Villas is directly in the logical path of Miami's expansion. For a safe, sane investment that should make you gigantic profits from quick resales Lido Villas presents an unequaled opportunity for shrewd investors. Our advice is to ACT QUICK. Clip the coupon and we will gladly furnish you with complete information-price, terms, etc -1 ------:I __,----MAIL THIS COUPON .,Offices t . 213 N.E.FIRST AVENUE 1 r Ml'AMl, FLORIDA. r-rll'R Jl Without obligativn kindly send ... IYu.lJ
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I WANTED-Florida Acreage GROUND Floor propositions for North .. ern Investors. Submit offering that can be DELIVERED. Properties you own or Control by Exclusive Listings direct from owners. Avoid delays by furnishing Com .. plete Information in first letter. Give Name of County, Section, Towns hip, Range, Price, Terms, Commission, and Lowest Cash Binder, allowing 30 days for closing. SEND Maps and Plats. Subdivisions, Town .. sites, Lots, Business Blocks, Apartments, Hotels. Northern Properties to Exchange for Florida Real Estate. Local Representatives Wanted. Make our office your Miami head .. quarters. Acreage specialists since 1905 Highest references. We own control of two banks. SEND US YOUR LISTINGSWE CO-OPERATEWE ADVERTISE l'he Florida Land Market 2.12. North Miami Avenue, 2.nd Floor, Suite 101 . . MIAMI, FLORIDA . ....... . ;, ......

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licious melons. Their culture does not entail the long years of waiting for production, which is characteristic of most types of fruit. Quick production and immense yields, and an unvarying market promise much to those who enter the ranks o f papaya growers. Being a year around producer, it is ready for market at those times when other frui ts may be scarce. The propagatio n of better varietie s and of frost re sis ting characteristics, if the latter be possible, would do much to advance the interests of the business of papaya growing. At presen t it may only be grown in South Florida and Southern California. The sugar content of ripe papay as is great and varies with different varieties. In m os t cas es it exce eds t en per cent. and is principally found in the form of invert sugar. The whole of the papaya plant, trunk; le aves, blossoms and fru it i s perm eated with a milky juice, the active principle of which is call e d papain, a chemical close ly related to the animal pepsin, us e d in the treatment of digestive diseases Prior to the Vvorld \1,/ar most of the papain was imported from Indi a and the price was as h ig h as twenty-fi v e d o liars per pound. In India the digestive properties of papain are so well known that the natives wrap leaves of the papay a plant around tough meat to make it tender. The papain is secured by lightly scoring the surface of the green fruit with a knife the juice collecting on the surface. It do e s not injure the flavo r of the fruit, since the skin only is damaged, and the sco r ing may be repeated a number of t i m es b efore the fruit is r ipe The scarred frui t is not so salable as is that which has not been so treated. Fros t c a us e s the papain to collect on the surf ace of the fruit, but the fruit is too tasteless and insipid to be eaten when fro s t e d The value of the papain is so well known that it is everywhere mentioned i n connection with this easily-taken cure for digestive derangements. Frequent t estimony is heard from those who have eaten it regularly over long perio d s of time, and invariably beneficial results are mentioned. As a before-breakfast tonic it acts as a stimulant to impaired digest io n Its u s e in many ways enables one to take the cure without tiring of it, and those who find most fruits distressing, can eat the papaya with no discom fo rt. In Miami, Florida, where they are most extensively grown, they sell for from eight to twenty-five cents per pound and the demand always exc eeds the suppl y They are served in so many ways and are so delicious in all of them that but a few will be here listed, hoping that thos e who are so fortunate as to securf' them will be interested in inventing new methods of serving. There is no more delicious manner than to halve them, and remove the seeds with their gelatinous aril, filling the cavity with an y preferred ice cream or fruit ice. Or, fill the cavity with whipped cream and sprinkle the whole with powdered sugar, scattering a few of the spicy seeds over the who l e. They may be stewed, fried, baked or creamed, if picked before they are ripe. Fritters, and croquettes, are especially good. Steamed and mashed like squash, with mashed avacado and a generous amount of butter, salt and pepper, makes a dish fit for a king. Sliced and sugared they are a substitute for apple sauce Sliced green, they take the place of Ask the a1r n1.ail what electric plant to buy! Arial mail b e acon, Farm -rsvll/e, Pa. litAted KoMer Electric Plant Kohler Automatic Modd D 1500watt: 110 volt. D. C. If you happen to be one of the lucky owners of a Kohler Electric Plant it won't surprise you a bit to learn that this is the machine that is lighting the sky-beacons all the way from New York to Cleveland. If you aren't-well, any Kohler owner will tell you in a minute that the Kohler Automatic is the finest electric plant in the world-for a life-anddeath job with the air mail or for day-in; dayout service on the farm. Think of the advantages t h i s machine offers I None of the usual care and expense of storage batteries. Standard 110volt current. Press-thebutton operation, with no running to the planL Real power, always on tap. Economy. Reliability. Let us put the Kohler through its paces for you. Come in, or call up, and we'll arrange for a demonstration. No obligation! SKINNER 300 MACHINERY co. Dunedin, Florida Distributors Branch Offices: Tampa, Jacksonville, Miami, St. Petersburg, West Palm Beach Kohler Factory Representative at Tampa Office Aul011wtic Electric Pla ,nts-110 Volt D.C : No Storage Batte rie s ... .... \ I : 173

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174 Florida 0 ld and New A complete and up-to-date handbook. Reliable information regarding soils, climate, schools, churches, population, roads, railroads, bank deposits and real estate. Every one of the sixty-six counties in Florida treated m a separate chapter \ vit h full page map. Also a double page map showing the location of the counties of Florida; a second double page map indicating the roads of the state-hard surfaced, semi-hard surfaced, and unimproved; and a third double page map showing the railways of Florida, in operation or to be comtructed. Size 8xll. 480 pages. More than 100 beautiful reproductions of Florida scenery. Prepublication price $1.00 per copy, including cost of mailing. Price after December first $2. 00 per copy. Order now. RUFUS R. WILSON, Publisher ORLANDO, FLA. COMMERCIAL LAND 400 Acres S mUes or Ocala. !larlon County: Fenced: MosU7 cleared and eompletel7 equi pped. No better Commercial Land in Flor1da. $200 per acre on flne terms 420 Acroo rlwht at Awtln. :Mulon County 8 mlleJ North ot Ocala Solid eompaot body; 1 milo Bood frootaee: all fenced and cleared; nice improveDKnts onriookinr entire tract. Most fntile section et Florida for dberslfted farming and dairying. Price $75.00 per acre; 1/S cash. Balance to suit. Geo. Le Fevre, Owne Formflrly for the Fele ral Land Bank. I KNOW WHERE THE COMMERCIAL VALUES ARE ) green a pples f o r pies or dumplings. Used instead o f strawberries, in shortcake, if cubed and sugared, they will afford you a new sensation. Mashed and used in sherbets they afford a richness and flavor you neYer t asted before. Even delicious candy may be made by carefully crystallizing the cubes. In salads the possibifities are unlimited. Halved, pared and filled with cubes of the meaty parts of tomato, with all seeds and juice removed, over which has bee n placed a beautiful green salad dressing made from ordinary salad dressing with mashed avacado and a dash of lime juice beaten into it, furnishes a picture for the. eye and a feast for the palate. Combined with cucumber and apple chopped and beaten into the avacado dressing, topped with cubes of tomato, it is so good that one is interested in experimenting wit h it in other combina-. tons to ascertain if it can be improved upon. Any salad to which it is added is improved. It makes marmalade, jelly, preserves and pickles, both sweet or sour, but after all the favorite way of serving it is as a breakfast melon, with salt and pepper, or with lemon or lime juice, or with whipped cream and powdered sugar. John Belling, Press Bulletin 87, Florida Experiment Station says: "Experience shows that the pulp of the fully ripe papaya, eaten at the end of a dinner (with sugar and cream if preferred), accelerates digestion. Thus eaten, it is, in the opinion of some, one of the best fruits of the tropics. In this fruit nature has provided an efficient remedy for dyspepsia, and as its qualities are better known, it will be much more in demand." If disposition and dyspepsia are closely related terms, with incompatibility hovering somewhere in the vicinity, then perhaps the universal adoption of the papaya may be conducive to domestic bliss. As a cure for any ill it is easy to take, and children cr y for it, with their elders equally fond of it. With a shipping season which lasts twelve months a year, there should be less of domestic infelicity caused by impaired digestion. It is especiallv recommended to brides whose confidence in their own culinary attainments may be somewhat shaken by early failures. At any rate, no more l icious melon ever grew on tree or vme than the papaya, and the day. will soon come when they will be obtainable in all markets at all seasons of the year. The September issue of SuNILAND was late getting off the press owing to a breakdown in the printing plant. This brought forth the following effusion from Joel D. Moser, of Starke, Florida: Fail Me Not. My Sun ilahd has failed to come, And I am in despair. I search the mail box every day, And find it i sn't there. Oh, Suniland Where has thou fled When I want thee in my sight? Thine every page is full of truth, For thou are in the right. Come back to me, dear Suniland, Lest my pining make me ill, As your bright and cheery pages Give my very heart a thrill. Let not a month pass onward That you will fail in co ming And steadfastly keep a-moviJ?g. With that merry tune you're humming.

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. iiiii iiiii Iiiii hili IIIII IIIII IIIII IIIII IIIII iiiii:Jj The Record of Houk Enterprises PONELLO PARK (In the heart of fertile Manatee) 1,200-Ten acre tracts opened for sale July 1st, 1924-SOLD OUT 1st Unit PONELLO CITY (The Townsite) 1,QOO Lots Opened for Sale December 1st, 1924SOLD OUT 2nd Unit PONELLO CITY (The Townsite) In the heart of Pomello Park. A developed and restricted business and residential unit. NOW OPEN Terms $25 Down-$10 a Month The Honk Realty company is offering a few choice resale tracts in Pomello Park. For the protection and profit of t;ract and lot owners who wish to resell, they are urged to list them with this company. ) HOUK REALTY COMPANY 689 Central ARCADE St. Petersburg Phone 1854 ' .. 175 --...

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176 Lake Henry Hills Haines City's Suburb of Beautiful Homes "'We are not merely selling lots-We are building a Community" Things accomplished since our opening three weeks ago 1. One $25,000.00 Spanish-Stucco Hotel, almost completed. 2. Foundation laid for beautiful "Manchester Courts" apartments. Spanish-Stucco structure with apartments for eight families. 3. Three beautiful residences started of Spanish design, costing from $7,000.00 to $15,000.00 . 4. Good, substantial clay streets being built-over half of alJ the streets have been completed. 5. Over three-fourths of the entire subdivision has been sold. Things Being Planned assure rapid enhancement of values 1. A beautification program that will beautify every spot. Parks, Jakes, and drives will be planted with all kinds of tropical shrubbery. 2. The building of a road to the business section of Haines City that will make Lake Henry Hills over a mile nearer the business section than at present. 3. Plans are being drawn and arrangements are being made to build at least twenty-five homes before December 31, 1925. 4. Arrangements are being made with one of the Nation's largest Finance Companies to place loans on all kinds of buildings to be built in Lake Henry Hills. This is for the convenience of those who have purchased lots from us and want to finance their homes. 5. The white-waying of alJ Jakes in our properties. Lake Henry Hills ., .... City, Florida Matthews & King REALTORS REAL ESTATE Owners and Developers INSURANCE -. ..

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, I Peyson's Paint Lady ( C ontinucd from page 55) quite as if he himself had just wished her in place with his imagining. Here was the field, still golden in the light of the cloud-piled sky; here was he himself, even as before; and here stood this unexpected little figure at the gate-exactly as if Destiny had repented I -Berkeley was not the m a n to repudiate Destiny. It flashed through his mind that the only way in which he could, conceivably, speak with her was to ask her the way to the Briller lodge-though the lodge lay in plain sight not a stone's throw beyond the hedge. But when he would have done so he found to his -delight that the lady was about to speak to him; which she did, with eyes still grave and direct. I beg your pardon," she said, "may I trouble you to tell me the nearest way to the Briller's boat-house?" In the instant that it took Berkeley to direct her he understood, of course, that she must belong to the party on the Mer-boat. And when he had shown her where lay the nearest way throuszh the fields, and she had thanked him and moved a step away, he found words to -deta in her, with a kind of boyish eager ness. "Do you mind my as k ing," he said, "if you are not with Mr. Cardle's narty on the Mer-boat?" and took just time enough to note how beautiful her eye brows were when they went impercep tibly up, before he added: "Because I am with them-I've come on an errand to the lodge there-and I could show you the way back, if I may." "Thank you," said the lady; "if you are going to the yacht-and if you will be so good." If he would be so good I Berkeley hur ried up the length of road to the Briller lodge blessing the very name of the un known, absent Hoppleton who had un consciously brought about this meeting -Hoppleton, who, they t old him on the wire, had not yet reached Briller Place. Berkeley strove to leave coherent direc tions, and he was back to the field in the time that it had taken the lady to gather half a do ze n great, knowinging-looking daisies for her belt. And then the two walked together through the lush, gray-green grass, in the fairy light of the flaming sky. Berkeley was not imaginative. But as he looked across the fields in the high moment of that sunset he half wondered if he had not, as he walked that path before, trodden on a bit of magic ground while he made his wish-so that the wish had come partly true. And Berke ley w as not inconstant-for surely it was not inconstancy to forget a Blue Linen Lady whom he had never seen. She said: "These fields are very con fusing. I was certain that I had the right one, quarter of a mile away." And he answered, with a half-belief in his words: "These are very remarkable fields I believe that if people walk here and make a wish, the wish comes true." "How interesting I" she said, with a smile in her eyes; I wonder whether any one has ever tried it." I daresay that everybody who goes through here makes a wish, whether he know s about the field or not," Berkeley suggested. "But I should like to hear some one wish, so as to be sure." "I wish," she said promptly, "for that ARCADIA DESOTO COUNTY invites you to listen-and come Briefly---. Arcadia is the junction of three railroads and of seven trunk highways. It is the county seat of DeSoto County, i n the heart of the citrus, vegetable and fruit gardens of South West Florida. DeSoto County has every char acter of land found in South Florida, and i n production of soil can claim pre-eminence. Field Crops: Corn, oats, hay, barley, r y e millet, sorghum, Kaf-. fir corn, rice, sugar cane, peas, peanuts, pumpkins, melon, tur nips, sweet and Irish potatoes. Truck Gardena: Tomatoes, egg-plant, cauliflower, cabbage, beans, beets, peas, onions, lettuce, peppers. Tomatoes are the lead ing early vegetable crop, netting from $50 to $300 per acre. Fruits: Peaches, plums, apri cots, nectarines, grapes, strawber ries, persimmons, blackberries. SemiTropical Fruita: Oranges, lemons, grapefruit, figs, citron, bergamot, pomegranates. Trop ical Fruits: Banana, pineapple, guava, avocado, sugar apple, granadilla, sapodilla, papaya, pe peno. Address" Fertility of Soil-If every artificial stimulus were removed, DeSoto County would continue to r etain its present land valuation. BECAUSE of the FERTILITY of ITS SOIL. T w o and three crops per year, and an acre can be made to pro duce from $100 to $1,000. Land values are c onservative. The price of land in Eastern De Soto County ranges from $35 up w ards. In the -western part from $75 and up DeSoto County o ffers the PLUS in Florida-yes, we have beauty, the sub-tropics, million dollar good roads, best of year 'round climate, and PLUS, the opportunity for wealth, health, and LIFE. Of Interest to You! The new beautifully prepared and illustrated 32-page booklet, wh ich describes and illustrates ARCADIA and DeSoto County. \ Ve invite you to send for your copy-read it-and come I May we hear from you? De Soto County Chamber of Commerce Arcadia (County Seat) Florida The Packing House News, one year ............ $1.00 Suniland, the Magazine of Florida, year ...... : 1.00 A copy of the $500 prize song, "In Suniland With You" . . . . . . . . . . . .. . . . . . . . .35 All for .................. : ................ $2.00 Attach your check to this advertisement and send with name and address to PENINSULAR PUBLISHING CO. P. 0. Box 27li, Tampa, Florida I 177

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Here's How You Can ll)vest and Speculate -with the same money-at the same time Mail coupon today for full information INVESTMENT in and County real estate will meet all the require ments of the most conservativ-e banker, be cause Bradenton is the center of the famed Manatee County agricultural district, shipping more than 8 000 carloads of fruits and vegetables annually to northern markets-the eleventh richest agricultural county in the entire United States. Bradenton' s phenomenal rate of growth adds speculative possi bilitiea for profit generally offered only in purely speculative Jines where the of safety of your principal ia fre quently none too wide. Bradenton' population has grown from leu than 4,000 in 1920 to more than 8 ,000 in 1925. Building permits in excesa of $3,000,000 were issued durin& the firat 10 months of 1925 Bank depoaita have more than doubled durinJ the past 12 months. And of all tbe wonder ful opportunit1es for investment in Bradenton Bayway Park Bradenton's Finest Suburb is the most outstanding-Bayway Park, located on beautiful Palma Sola Drive, overlookmg Palma Sola Bay. Bayway Park is not a "promotion" but a genuine high
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_ ' j . The City of Golden Groves Around Turquoise Lakes What is more exotic and alluring than to sit in your patio with sparkling fountains and rare bird notes while the fragrant breath of orange blossoms is wafted across the bosom of a crystal lal
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.180 We operate a gen eral brokerage busi ness and are fully prepared to repre sent you in any realty capacity. References gladly furnished. W. T. R. & CO. ., ... ... FLORIDA ACREAGE ''That's Our Business'' Acres make everything. They made Tampa, Jacksonville, W. Palm Beach and Miami. -Florida's Greatest Wealth-Undeveloped acreage plus climate-Untold ortunes. We Sell Acreage by the mile. -----Listings rom 5 acres up into the hundred thousands. All over wonder2ul Florida. Surely the market is advancing and just so surely it will. Nothing on earth to stop it, since millions o sensible people are buyers and devel opers. Come see or yoursel; you'll 2ind most everybody down here. ''It Can Be Done'' !Ia W. T. ROWLAND &COMPANY Realtors 104 East Laayette ., Tampa. Big Acreage Specialists .. ._v ... -_ ... .

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Berkeley heard that. Reed's Hollow, where he !lad lately thought of going do w n in natty, up-to-date armor. "Reed's Hollow?" he repeated vaguely. "Yes," said Cardle, "that's where I live. That's where my winter pla ce is, you know." B erkeley listened, though his interestnow-was merely the interest which a conscientious observer t a kes in a coin-' cidence. And not at all the sort of interes t which he felt, say, in watching Miss Fairmont's bright hair stir in the freshening w i nd, or the envy with which he saw her maid come folding a wrap abot1t h er-a m a id whose tri m b ac k annoyed Berkeley subco nsciouely, because it interposed for the briefest time be tween him and Edith Fairmont's deckchair-a m aid who, as she was l eaving, paused for a moment, arrested by some triv ial word of direction. And Berkeley glanced up The maid was standing by the deckrail, and she wore blue linen. Her hair was rippling back from her face and, though she had a very pretty air of deference, her fyes were smiling. And her arms were so folded that a hand touched either elbow where the blue sleeve stopped. And, in spite of her little cap and apron, she was so finely picturesque that a hundred belted earls might have been in their g1aves to account for her. So a s soon as Berkeley saw her he knew past all doubting that it was she-that this was the Blue Linen Lady of his two days of dreams! He watched her, smiling a little-with the c onscientious interest of an impartial observer of a coincidence. "Hasn't that m aid pose d for some ma ga=inc ad;c t iscment lat ely?" he asked idly of Cardle-but even then he hardly smiled at the way that his dre a m had ended, because he was so content. "Yes," said Cardle delightedly, I thought people d notice that advertisem ent. Y es, she posed for Peyson' s Paints. You and I were talkin' about em, Berkeley. I always talk with everybody about 'em. You know my niece Edith-she's Peyson. She owns the paint-work s ," he said confidentially, "root and branch-old Peyson was her great-uncle. That's what I meant about my being interested. Some time I'll show you around the plant." Berkeley listened, with mirth in his e ye s for the sake of this coincidence that meant something-as coincidences seldom do. He looked away to the beach and saw the figure of one who he supposed would be Hoppleton hurrying down to the dingey. Hoppleton. And he, Berkeley, had actually thought that Destiny intended him to be solely concerned with the affairs of one Hoppleton, whom he had never seen I Oh, there lay the field of lush green grass, starred with iris and daisies, and he was he and there in the steamer-chair was proof that the delightful things are the most possible of all. And Berkeley's smile was by no means for the sake of the fading light in the cloud-piled sky. "How perfect the fields look I" said Edith Fairmont when the Blue Linen Lady had gone below. "They are wishing fields," offered Berkeley. "I know of a wish that was made there, and the wish came true." "And was it about jasmine?" she asked gravely. "Ah, well, partly perhaps," Berkeley said, telling the truth. Then Mrs. Cardle bent forward, her Clearwater uwhere it's Springtime all the Time" Warmed by steady sunshine and the waters of the Gull of Mexico, Clearwater affords every opportunity lor a delightful visit-balmy climate, endless diversiona, comfortable aCcommodations The three sportiest IS-hole gol courses in Florida and finest beach on the West Coast. A beaut iful million dollar causeway now being built. Here are also Fishing, Sailing, Motoring, Lawn Bowling, Tennis. Roque, Chess. Checkers, Horseshoes, Daily Band Concerts, Bi, League Ball. All modern conveniences-fine the atres, attractive hotel, apartment and home accommodations, substantial business houses and banks. Wonderful investment and business opportunities. HIGHEST ELEVATION ON EITHER COAST Handsome. illust,.ated booklel or any de.sired i1J{ormation se n t f r e e on rrquest. Address CLEARWATER CHAMBER OF COMMERCE Department 4Z Clearwater, Florida Investors, Attention! We specialize in high class Duval County water-. front and highway acreage tracts for investment or development. Nineteen years' experience in constantly selling Duval County acreage is offered you. Investments Made in Suburban J acksonviUe Acreage Are Bringing Handsome Returns Tracts From 10 to 600 Acres SEWELL & NEWLON 316-18 Dyal-Upchurcb Building JACKSONVILLE Phone 6128 FLORIDA .... .... ' Have You Entered Suniland's Camera Contest? Seepage 232 181

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& WOODLAND HEIGHTS FLORIDA ANew Townsite SITUATED ON THE DIXIE HIGH,VAY BETWEEN ST. AUGUSTINE, THE OLDEST CITY IN THE UNITED STATES, AND JACKSON VILLE, THE LARGEST CITY IN FLORIDA. REASONS WHY WOODLAND HEIGHTS LOTS WILL SELL FOR MANY TIMES THEIR PRESENT PRICE WITHIN A FEW MONTHS ff They are very much cheaper than those of any other Subdivision much less favorably located. ff The Florida East Coast Railroad runs through the property and has built several homes thereon. ff The new St. Augustine Blvd., now under con struction, running through this property when completed will make an additional artery for the thousands of automobiles and increase values greatly. u Within 20 minutes' drive of historical St. Augustine, the quaintest and oldest city in the United States, with its. fine Hotels, Country Clubs and Golf Courses. U Within 50 minutes' driv e of Jacksonville, with its manufacturing. shipping, railroads and large business interests of all kinds. 1I All property in Florida, and especially in this section of the State, is being sold and resold many times; each time at a large profit. 1I Ninety millions of people are sold on Florida. Now, Today, not Tomorrow, is the time to invest in Florida Real Estate. It is going fast. They are buying it all, every acre, every foot. The low-priced lots will soon be a thing of the past. Only $19 EASY TERMS PER LOT NO INTEREST W r ite today for details iRli6RIDA MUTUAL LAND CORP. .:Zl2 HOGAN STREET JACKSONVILLE, FLORIDA BROKERS 'V ANTED I shawl s l ipping from her shoulde rs, a magazine in her hand. "You wer e speaking of a magazine advertisement," she said pl ai ntively. "Well don t you think that the magazine ad: vertisements in these days are simply wonderful?" Upon which Mrs. Briller p ass ed the subject around as if it had been bonbons "So original-such pains taken to m a ke them artistic-and suc h pretty girls to pose for the pictures," she said. I always look the advertisements through just as much as I do the magazine mat ter," she contributed, with a kind of pride. But Berkeley did not even think of a groan. H o w should he-in a world where the delightful things are so un comp romi si ngly possible? City on 'Vheels (Conti11ued from page 64) Palm Beach County which link the grow ers of foodstuffs with the ultimate users Just let's take a minute to review the agric ultural assets of this sun-swathed sectio n which claims champion honors as a producer of edible crops. During a recent year, the crop value per acre for the entire state of Florida amounted to $68.87. During the same twelve month's period Palm Bea c h County cultivated 14.274' acres of crops which sold for $2,-337,652-a crop val ue per acre of $164.28. Of the eighteen principal field crops pro duced that yea r in P a lm Beac h C o unty, 11 yielded an average value of more than $300 an acre. Thes e crops were in order of importance: Celery $750, green beans $600 lima beans $500, Japanese cane $400, $400, p ea nuts $400, English peas $400, egg plant $400, peppers $400, cabbage 5300, oni ons $300. Palm Beach latitu d e has won sempiternal fame as a w in tertime capital of northern soci al lead ers. It now deserves exploita tion as a "pay dirt" country of standard ized farming. An d not alone as a hub of food growing does the region prove pro ductive but also as a source of fish for northern con s umers. The fish business of Palm Beach amounts to more than $1,000 ,000 annually. Some seasons the local fish ermen c atch as many as 500,000 pounds of Spanish mackerel. The rise of a certain fisherman is depictive of the growth of the fish ing industry during the iast decade. Ten years ago this man migrated to West Pal m Beach With only a few dollars as his cash capital, he rented a b oa t and began fishin g in Lake Worth with but a single net. He cau g ht pom pano, snapper, blue fish and sea bass for the l oca l market. Today that same individ ual operates a fleet of 150 fishing boats manned by 500 professional fishermen. Henry Flagler extended his east coast railroad to West Palm Beach and built near the Atlantic breakers his first great tourist hotel in that vicinity, he ,-isualized the locality as it would be a score of years thence. This empire-maker of southern Florida well understo od the Yalue of a superb climate. His original expenditures for construction which were extremely lavish for those days have been vindicated countless times. The great hotels at Palm Beach, the unrivalled Ocean Drive, the countless homes of northern capitalists which feature every luxury which can be bought, the gorgeous tropical plantings, the palm-lined boulevards, the fame of this center which has been heralded wherever man has traveled-these

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Haines City offers you more than any other city in Florida There will be more money made in Haines City real estate in _the next twelve months than in any other city in Florida. Big manufacturing concerns as well as tourists are coming in every day. We control some of the best located property in the city. Write us today! Let us tell you more about the wonderful opportunities in Haines City Your inquiry will in no way obligate you. REAL ESTATE INVESTMENT CORP. Louis S. Horton, President GWyn Thomas, Manager .. /:# ]. R. Horton, Vice-President F. C. Simpson, Manager of Insurance Department HAINES CITY, FLORIDA .,.. .;.: -""' ... ,i!<.. ,_;. : 183 .'

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184 12 Years-and Now MEASURED in minutes, twelve years is a mighty long time, but measured in years it is only a fleeting moment. However regarded, twelve years has produced an amazing development in Florida-the land of tropical colors, sunshine and he a lth Twelve years ago Sunnyland was almost an undiscovered country. True, a few of the elite, whose quest is that of eternal summer, had found in Florida the peace and beauty that satisfied their hunger, but the great majority of American people had still to find that it answered their ideal for a winter resting place. Twelve years ago you could have found acres upon acres of beach property, quiet and undisturbed, save by the rumble of the Atlantic waves and the cries of the birds, and you might have bought this property for but a few thousand dollars. For those same 12 years the officers of the Sunnyland Realty Company have been studying Florida real estate conditions and advancing in their knowledge and understanding, just as the values have been advancing. The judgment of Sunnyland's President, Mr. Alvin Lovingood, is looked upon by clients as being unusually sound. \Vhether you are looking for city, beach or ocean frontage properties, the Sunnyland Realty Company can help you. Buy and sell through Sunnyland! Let us have your listings. MIAMI FLORIDA ll Offerint. Exclusive Listings Ios-7 V..ukuul. of Exceptional MeritPluinc s-m Buy and Sf!ll tlzrough Us ALVIN LOVINGOOD, Pres.

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are the modern m e m o rials to the farsightedness of Flagler, the p io neer pathfinder. During the period from mid-January to the fore part of April, society assembles on the far-spread sands at Palm Beach at identically the same hour that Congress up \Vashington way begins its active busi ness ses s ion. To keep tab on the daily visi tors at the Palm Beach seaside during that season is to become familiar with most of the celebrities who are listed in "Who's \1\Tho." For the great majority of these famous people find time during the ice edged northern \\ inter to slip down to southern Florida and get their shoes full of sand at Palm Beach or Miami. And the sandy expanse of the spacious beach is the one spot where you do not find the afromobiles and bicycle in perpetual oper ation. The going is too treacherous for the cushion-tired vehicles. The social f olk ri de on wheels as far as the improved roadways go Then they park their bicycles or dismiss their colored cabmen and trust to shank's mare for transportation across the sands to the invigorating surf. West Florida is the Best Place in Florida for Profitable Investment We are making money for others; we can make it for you. We have everything from a five-acre farm to a five thousandacre farm. We also have thousands of town Jots in various incorporated towns, and cut-over acreage from forty acres up. Water frontage on Gulf of Mexico, St. Andrew's Bay and Choctawbatchee Bay. All West Florida prices are advancing so rapidly and sales so fast that it is impossible to send complete listings and guarantee delivery. Write or wire us what you want ..1nd how located and we will make a close price. WE ARE FLORIDA "CRACKERS." We have always lived here and we sell no land that we cannot recommend. McMILLAN LAND COMPANY MARIANNA, FLORIDA You may wander the Floridian map from Cape Sable to Jacksonville, and from Fort Pierce to St. Petersburg and in the 1 journey you will visit many spectacular resorts, but none that will equa l the sp len1J.rl..._.._...._ ... ....., ....... ..._.._...._ ... ....., .......... ,......_ ... ..._ ... ....., ... ,......_ ... ..._ ... ....., ........ ..._ ... ....., ... dor and glory which are universal in the "city on wheels." The lure of a magical magnet is concealed somewhere in the geography of Palm Beach County for there is no other sect ion of Florida more forceful in annually bringing back vast coteries of former visitors The Palm Beach habit once formed is apparently not eradicable. And the "city on wheels" yearly reaps a fortune of many million dollars because this habit has inoculat e d thou sa nds of pleasure-loving Americans who cast aside business cares and spend the winter far south of freezing t emperatures. Motoring's Modern Mecca ( C 011fi1111Cd /1'0111 page 67) -to that utopian "Land's End" of the United States. Rumors have run wild that the accom modation facilities of Florida were taxed to capac ity during the re c ent summer and that all available ro o ms, suites apartments cottages, b n ngalows and other living quarters were a lready enga ge d for the winter. Hundreds and hundreds of families from Georgia to Maine and from Vermont. to Texas who had plann ed on motoring to Florida this winter are dubi o us about the prospects. The most o f them ha, e not engaged accommodations. There 1Elni1 ST. PETERSBUM PICTURE PAPER has The Largest Circulation in St. Petersburg Over 9500 Daily A Through Message to You Who Are Interested m Florida Real Estate is absolutely no ground for these surmises and speculations Florida has staged a building campaign during the la s t six months unsurpa sse d by any other Ameri can state of comparable size and popula tion. Preparatio ns have been made to handle the increased numbers of tourists and winter visitors who will floc k south of the fur coat zone when the cold weather begins. Do not postpone your trip to Flo rida because of idle and meddlesome gossip. .Your own personal business kee1>5 you from coming to Florida NO\V. Service is oor apecialty. Amid the rollinll', wooded hills of Polk County we have well located tracts of acreage also business properties in Lakeland. We have subdivisions o character and distinction for those who appreciate a refined community-lots and homes at price. s YOU can afford to pay on convement terms. Our integrity and our responsibility are well known. and Trust Company-State Dank of Lakeland. Our bank references are :-Central Bank MARTIN, GILMORE AND LINDSAY Desk S, 109 South Tenn. Avenue, Lakeland, Florida Lakeland-The City of HEART'S DESIRE aet like a jewel amonc fifteen lakes. :::::::::::::::::::::::::::::::::::m:mrrm+mmmmmmmn::::::::::::::::::::::::J::J:::::J:::::a If you are skeptica l about a ccommoda tions, communicate with the Chamber of Comm e rce officials in the city or resort c e nter where you plan to spend the w inter. Obtain from them lists of available ac comm o dations. Correspond if you wish with h ot el-keepers and apartment house owners. Make your selections and reserI vations by mail or wire Be assured that I you can find suitable living q narters in the land of palms and sunshine. There is only Please Mention usuniland" in Answering Advertisements If 185-

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85,000 ACRES DIRECTLY FROM OWNER TO BUYER Situated in SANTA RO.SA AND OKALOOSA COUNTIES FLORIDA Approximately half of this acreage is cut over and ready for delivery. Balance is subject to timber reservation for a limited time. This acreage practically one solid block, traversed. by a railroad and by public highways from north to south and east to west. High and dry, being well drained by sparkling streams. Some of the best agricultural lands in the South. Two modern brick county schools within boundaries of this tract. Abuts Ringling-White tract. PRICE: $25.00 PER ACRE In connection with the above we offer approximately 400 AC.RES OF BEAUTIFUL BAY FRONTAGE At Bagdad, Florida This tract will make an exceptionally attractive. townsite, which would have especial appeal to settlers or developers of the large tract mentioned above. Water and electric lights available from Bagdad. PRICE: $1,000.00 PER ACRE Also over 4000 acres of frontage on Santa Rosa Sound, _traversed by Gulf Coast Scenic Highway-a state road. PRICE: $160.00 PER ACRE LAND & LUMBER COMPANY :"!} ... Bagdad, Florida

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We Own and Offer Directly TO BUYER Approximately 40,000 Acres in a Solid Body Situate in BAY COUNTY, FLORIDA THE LAND OF MAGNIFICENT LAKES, AT THE ATTRACTIVE PRICE OF $25.00 PER ACRE ALSO WE HAVE Something Over 34,000 Acres on Choctawhatchee River Carrying HARDWOOD TIMBER Estimated to Cut 200 to 250 Million Feet of Cypress, Red and Black Gum, Ash, Oak, Etc. PRICE $40.00 PER ACRE This Acreage Is Subject to Timber Reservation for Limited Time Adjacent Lands of Similar Character Are Being Offered at $100.00 per Acre Save Money by Dealing Directly With Original Owners Address HENDERSON-WAITS LUMBER CO. CaryVille, Florida 187 -.

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t88 SERVEL Automatic Electric Refrigeration banishes forever the ice man and all the worries and troubles that center around the old style ice box. Indeed it does much more than this-it brings a new lot of facilities that ice never provided and raises the stand ard of sanitation and food preservation far above anything previously dreamed possible. SERVEL ICE CREAM 1 cup sugar 2 cups water 6 egg yolks I tablespoon granulated gelatine 1 tea
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I :::t. certain small proporti on of America's population that can spend the winter in Florida. Many of t hes e people of wealth ha v e winter homes in t h e res ort center of Dixie. There is alwa y s an adequacy of accommodations for the others. Transients who come for only a two to three weeks' visit during the peak of the season have tro uble securing accommodations They should be forewarne d and should forearm them s elves by making reservations before it is too Ia te. By a:'ll means if you are coming Florida t h is winter, travel by m o tor, sh1p your car or else hire so me chauffeur to dri v e it down to Southland s capitalFlorida. Of course, you can rent auto mo b ile s wi th drivers by the week or month or season. Howe v er, the rates are highand m ea nwhi l e Your car o r cars are idle back h ome The m o toring trip to Florida from 1.fa ine or Michigan, Vermont or Vir ginia, Missouri or Minnesot a is d.elightful. Even during cold weather, the tnp can be made in comfort i n closed cars. However, for maximum pleasure, your journey South o n cushioned tires should best be made in O c tober, November or December before t he rigors of winter set in. If there is one thing above all else that the winter visitor in Florida needs, it i s an at1tomobile. Many case-hardened tour i s t s follow the practice of purchasing lo w priced a u tom o biles as soon as the. y arr_iv e i n the land o f palmettos and pomsettlas The foll o wing spring when they prepare to speed on steel rails back to their Northern and \Vestern homes, they sell these ma chines In some ca s es, they arrange with the deale r s at the t i me of purc hase to take the cars back at certain fixed figures in three to four or five menths. With 11,000 miles of improved roads, with h ig hwa ys which lead to new cou n ti e s of enchantment, with p aved pathwa y s that l i nk tog ethe r all the ancient and mod ern glories o f o u r oldest state, motoring adventures by the hundred are at your elbow when yo u com e to Flo ri d a The matchless Connor' s Highway which freed an empire from i s olation links the At lantic with the Mexican Gulf and makes your jaunt from the East to the Wes t Coast of Florida mo s t enjoyable. Early in 1926, the spaci ous Tamiami Trail will b e available to vehicular traffic. It introduces you to all the my s teries of the mystical Everglad es. Your trip to Florida will not be complete unless you roll over its highly improved course. The remodelled Dixie Highway which extends down the East Coast and connects Miami, Homes tead and Florida City with ] acksonville, Daytona, Orlando, Melbourne and intervening points is a highway of I beauty. You speed through a co vered canopy of live oaks and pines, palme t tos and palms Spanish mo s s shrouds the trees with festo ons of tro pi cal supremacy. Wild flowers adorn the r oadside. The borders of junglelike thickets screen the roadside. Every farm or estate, cottage or mansion which you pa s s is gay with cultivated flowers-a pro fusion of brilliant colors such as you n e ver previously a d m i red out of doors during winter da ys. The n you come to the n ot able Indian River country which rad iates fro m Cocoa as a p opular center. There you s ee tropi cal glory clad in its be s t, w ith a va r iety of verdure an d c os tumes such as you n eve r thought possible. For many, many miles, you f ollo w the p a lm-shad ed a nd sand-skirted shores of this mi g hty ri ver which i s as l a r g e as some sea s You whizz by fields of pineapples and groves of citrus. Truck farms pass before you in sym m etrical revi ew R oa dside stands sell oranges, grapefruit, cocoanuts, preserves and jel l ies as ell as honey at ri diculous ly low pric e s as co mp a red with what you pay in Kew York or Phil ade l phia This tropical fai ryland through w h i ch y ou roll over highways as smo oth as a ballr oo m floor reaches out eYer and anon and gives you a view of the o c ean rollers as the y surge in from the farflung Atlan tic. ] upiter Island. if you drive that way, will offer a seaside boulevard for your ple a s ure wh i ch winds through marvelous e s tates. And then you come to Wes t Pal m Beach, society's winter headquarters and gate way to the Everg l ades. Thous ands and thou sands of co sy bungal ow s of every style of arch itecture set do'm amongs t stately p i n e and whi sper ing palm tree s with oleanders, cr o tons, bougan villea, hibiscu s, poi n c ian as, p oinsett ias and other flowers and ornament al s a ddi ng b r il lia ncy and exotic colo rs to t h e passing show. Huge h o tels, sp aci o us bea ch e s pri va te wavs for wheel e d cha irs, more bi cy cles t ha n you have see n sinc e Hector was a pup t h e commercial sect i on bu s tling with business-the twin Palm Beaches in troduce yo u to Southern Florida in all its original glory. Again you step on the s tarter a n d s peed onward to Fort Lauderdale, famed for its fishing and accessibility to the EYerglades. You can enjoy one of the mo s t attractive boat trips in all Florida if you will but stop at Fort and this excursion through a Jun gleland kmgdom. On to Miami, city of the mul titu de where pneumatic hammers and t h e ech oe s of con struction lull you to sleep yo u n ext morn i ng. Greater M1am1 w1t h 350 000 residents and her 50 squar e miles of 'area will entertain you i n a hundred diffe rent ways. Her many marn ls may be best see n from your mot o r car. From Miami you can invade the is o lated hinterlands of the "Glades" and roll by gasol ine power throug h a country whi c h heretofore has been reached only i n Indian canoes-until Florida added an other con tribution to the world s wonders by b u i ld ing a r oadway through s wa mp land' s great est d o minion. You wilJ find the Ever glades quite different from your drea m-day conceptions-webfoo ted prairies of saw grass, hammocks of live oaks, pines an d palmettos great stretches of country bone dry except d uring the flood season, a king dom of fertile soils debarred from agri cultural producti on until its surplus mois ture content is drained a way. Your goal is artis tically beautiful Fort Meyers, if you journey to the \\"est Coast via the Tamiami Trail. There yo u will react enthu s iastically to the same thrills and homelike comforts which caused Thomas Edison Henry Ford and other famous Americans to select Fort Meyers as t h eir wintertime headquarters. A city that has not l o st its naive quaintness and tropi cal grandeur in the impetuous drive for great development which pulsates now thronghout Florida. Then up the \Vest Coast where cities and resorts are buil ding like magic. where the jungle is being forced back into o blivion yo u g lide in you r trusty vehicle de s tined for Bradentown, Saraso ta, Tampa and St. Petersburg. Tampa will attract yo u as the indu strial hub of the Peninsular State. A city with the charm of a sea' port, the commerce of great indu s tries, a center of manu facture, cigar capital of t he New \l\' orld, a munic i pal ity w hich every on ce in so often dri ves new boundary stakes farthe r out into Hillsboro Co u nty -Tampa, one of Florida' s most talked-of cities Your trip to Florida wilJ be i ncomplete unle s s you tour through the land of lakes REALTY COA[p l Buy in MARION County "Th r Kingdom ...... of lht Sun" OCALA "Tht H tort tt! F lorldD Acreage in all parts of Florida Orange groves-lake-residential and business property We g ladly furnish information con ceruitlg C etlfml Florida on request. SAN CARLOS HOTEL Fireproof PENSACOLA, FLORIDA WINTER GARDEN "The Garden City" Prices on investments in this city are low enough to insure profits. Wr1te for Ou r List of Offerings West Orange Investment Co. Winter Garden Florida The Walsh Investment Corp. 109 Hyde Park Ave., Tampa, Florida Real Estate-Investments This c orporation rec_ognizing a mo.ral re sponsibility to its chentele tenders 1ts ser ices to only worthy enterpnses. 189

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190 Lee (:ounty Acreage Exclusively Realizing that he who tries to know all about every line of the real es tate game will know little about any of it, we have made acreage our specialty. By a constant study of this particular item we feel that we are in a position to know acreage values as well as it is possible to know them with prices changing as rapidly as they are in Lee County. We will be glad of an opportunity to place our knowledge of acreage at your disposal. May we hear from youf Consultants on Florida Investments. -SpecialtyLARGE ACREAGE and the rolling rid g e country-a section of natural b eauty which is just beg inn ing to d evelo p on a large scale. In a hasty s u rvey of Florida's 55,000 square miles of s urface, you will find no more picture s que or alluring countryside. It boasts the semi-tr opica l luxuriance of the southern part of the state and, in addition, it presents the deli gh ts of a territory of r o lling to pography. From Lakeland to Bartow, you will see a pan orama of sig hts and scenes which will forthwith intrig u e so that you will wish to settle and spen d there the balance of your days. The ini mitable Mountain Lake Country with Iro n Moun tain, the highest e levati on in all Florida, lie along this route. And from the rid g ed districts of motor ing "ups and do w ns," you will wish to wander gypsy style throu g h the historical and natural wonders of Central and North ern Florida. Everywhere you go you will find well-maintained roads. And each highway leads to some new pla c e of in terest. Every town in Florida has a differ ent story to tell. A galaxy of narratives which date back to the beginnings of man's enjoyment of Florida's equitable climate add the allurement of European and Asiatic travel to your comings and goings cross and crisscross of the Fla-mingo State. St. Augustine dean of American cit ies, will make you think you are sojourning in Barcelona or Granada or Seville. Pensa cola and Tallahas see will enthrall you with the indefinable features which make New Orleans and Mobile and others of the old time southern cities centers of visitation. A few blocks from t he most modern streets of today, you can delve to the thoroughfares of two to t hre e centuries. ago. Evidences of the occupational da y s of the Spanish explorers remain even to day. Florida, mecca of motoring, is indeed a curious combination of the most progres sive present and the most remote past. Practically every section of the state has its story to tell. Tales as r emarka ble as the fairy s t or i es and t h e m y ths of m yt hol ogy awai t the writing in the land of our last frontiers. Old Smyrna with its colony of Minorcans, St. Augustine which has. withstood battle and s ieges innumerable and which has flow n the flags of four dif ferent countries, Jacksonville with its pioneering history during the days of An drew Jackson, Tampa' s attacks by pirates during the d ays of Jose Gasparilla, the Big Cypress Swamp and Ten Thousand Islands once the refuge of outcasts, outlaws and runaway slaves, the Everglades noted in Seminole Indian warfare, the swamps, salt marshes and seacoast once ha u nts of our finest plume birds, the waterbound keys where Conchs and professional wreckers once plied their hazardous trades Your motor car gliding over smooth highways will carry you to the doorsteps of these scenes of adventure, rom ance and history in southland s sun parlor where summer spends the winter. When, in the course of humaq events, the states of Flo rida and Maine con clude in triumph the twin campaigns up o n which they are n ow earnestly and co operatively engaged, all the people in the United States will live in Maine in the summer and in Florida in the winter. This will simplify such proble ms as mail deliv ery, cross-continent transportation and what to do with the e s tern farm bloc; but it is going to crowd Maine and Flor ida some .-N. Y Herald Tribune.

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WEST FLORIDA DEVELOPMENT AND INVESTMENT CO., INC. Land Developers General Real Estate Subdivision Experts Large Tracts of Acreage and Water Front Properties at Wholesale Prices for Subdivision Purposes PETER ROSASCO Preaident F B. HAGERMAN Secretary WILUAM S ROSASCO Jr. Treasurer e$CAMBIA HOLMESJACKSON-OKALOOSA .SANTA ROSA-WALTONWASHINGTON GENERAL OFFICES 20 S. Palafox Street PENSACOLA FLORI:JA 191

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192 TWIN LAKES ADDITION . WESTWARD Nassau, Bahamas OWHERE else in all the tropics can be found a setting more entrancing, more desirable as a site for your home, than this . The natural charm of the isle of New Providence, and of Nassau, is incomparable. The climatic conditions here are unsurpassed elsewhere in all the world. Twin Lakes Addition, the first fully restricted and improved suburb of famous old Nassau, is a residential and recreational development of increasing fame. Beautiful, large, well-elevated lots, all within sight of the ocean, with full improvements of the highest character, are now under construction. -and today, you can buy in this splendid development, Miami's ocean suburb just beyond the twelve-mile limit, at PRICES on liberal terms. No Land Taxes No Prohibition Robert Steele Organization 4 Old Halcyon Arcade, Miami 215 Fifth Street, Miami Beach W. L. Powers; Director R. B. Eagle, Director Other Offices: Jacksonville, St. Petersburg, West Palm Beach, Atlantic City, Nassaq W. E. BROWN LAND CO., Ltd., Owners

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.> Aeroplane of Fort FORT MYERS the Beautiful By CHARLES CLAGUE 1'111ff1 lq F. TV Hunt SUNDAY, October 11, 1925, Samuel 0. Godman of Fort l\ 1yers said to me, "Mr. Clague, eighteen months ago Fort Myers was a community by itself. 1t was denied the opportunities which most other com munities in Florida were enjoying. A Ford car might make it infrequently, hut the roads leading to Fort Myers were of a character to test the mettle of man and the metal of steel. And then <:arne good roads, and then the automobiles, and the people, and the values. True, one could get here by tr.ain and hoat, but if you were in the North and inquired how to get Fort Myers the answer would generally be, don't try it." Spirit of Transportation is ever the trail blazer. Drab communities become bright. Listless peo_le change to action. Things happen. Growth is assured. Values rise and people always make values. One is much like the chap who fdt so small after look ing into the Rciyal Gorge or viewing a great body of water, wheti he tries to set dowJ1 on paper his impressions of Fort Myers. It is so startling, so beautiful, so much like what we have read of tropical Florida, that words and even pictures cannot give a true idea of it all. Let's take a trip. A trip from the north by automobile or train, and hurdle to the outskirts of the Gateway to the Gulf. Fort Myers has been dubbed the City of Palms, the City Beautiful, the Gateway to the Gulf, the coming metropolis of Scmthwest Florida, and many other names, hut to me she is just beautiful, plus all the rest. Beauty may be sometimes only surface deep hut here nature has touched a foundation and background of charm that will alwavs make Fort 1\h ers affecting to the eye. And so beauty greets one immediately and continuously as we take a trip to fairyland. As you enter Fort Myers from the north or the east', you come 'in via tne magnifkent Royal Palm Dri\ e. Before reaching this kingly entrance to the City of Palms you must (-ross. the twO-mile wide Caloosahatchee river, over a no-toll hridge. People here are careful of their prqperties and do not, as yet, try to wear out the trans portation arteries by careless driving or action, hence there is a no-speeding ordinance. One drives over the bridge and into Royal Palm Drive, now called Fir .st -' i98.

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Aeroplane view of Fort Myers-looking toward the Gulf of Mexico.. Street, then down for miles through the stately sentinels into the business district, passing many exquisite and lovely horries sit uated on Ro yal Palm Dri ve, and through the lms i nes s district, which alive with pretty shops, stores, banks, arcades, patios, and Spanish architecture, into won derful McGregor Boulevard, the only perma nently endowed highway in the United States. It is the Fifth Avenue; the Ri verside Drive, the Michigan Boulevan!, of Fort Myers, running for eighteen miles south direct to the Gulf of Mexico,-a hard, paved, smooth wide road sheltered on each side by more Ro y al Palms, Australian Pines, and gorgeous shrubbery of e very hue and description. One goes i n the car past thousands of beautiful homes, new subdi v isions, banana plantations, orange and grapefruit groves, and always in sight of the Caloosahatchee to the right. Between McGregor Boule vard and the river lie many .wonderful homes, estates, and yacht basins, including the estates of Thomas A. Edison and Henry Ford. So far the trip is delightful, invigorating, and not to he forgotten. It is beauty and more beauty as you ride, each mil6 s eeming to bring to view another panorama and scene to gladden the eye and the heart. And lo, at Punta Rassa, a small fishing village on San Carlos Bay, we bump right into the Gulf of Mexico, with all its splendor and might. Just then a school of porpoise showed themselves chasing a dinner, and way out orie could see a shark fin, flying fish, and the beaches of beautiful Sanibel Island, wi. th the Government light house at the far east end. "/ Further out is Captiva Island, where Roosevelt and other i famous fishermen have g one to "get what they want." Many species of fish might be lande&-sea trout, grouper, ;.'mangrove snapper, robalo, channel bass, spanish mack ere!, bluefish, devil fish, kingfish, red snapper, and pompano. .. ; Well, let's park car at Rassa, take a ferry or -, .: speed,-,boat .to bel, And to ; nva, Capt1vatmg Capt1va, and If not too ured, to Pme the largest island in Florida. Here is the tropics in all its glory,-the story-book kind. All the varied fruit, the foliage, the carmine and amber hibiscus ,-color, color and more color. 'What's the use,-words are inadequate! You must come and see for you rself. We must take a m oment on Sanibel Beach. There are billions of sea shells-pink, blue, ted, black, orange, t iny, large, all shapes and colors, and everyone begins to gather his share. Now that yo u are this far, let's take a dip in the Gulf. Plenty of shelter to change to hathing suits and plenty of surf to give you a change for water s port. by the dip, we return by boat to Punta Rassa, start the '11otor and settle down for a home trip. But the driver swerves to the right at about three miles north, takes us out a new drive, past San Carlos on-the Gulf, destined to be one of the world's most wonderful playgrounds. Over Mantanzas Pass and on to the Gulf again, but here we do not park the car ; Seven or more miles of smooth, hard, sandy beach and we_ speed,-and Crescent Beach, the bathing beach of Fort Myers, pro vides plenty of opportunity for speeding, in addition to being fine for bathers, kiddies, and water sports. 0 UR trip has been o!le of delight and real joy. And we must return for
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view or from' the Caloo&aha .tch River. BUT to continue with more facts. First-Cl imate. Fort Myers, Lee County, and surrounding territory, com prises the only truly tropical zone within the borders of the United States which can be reached bv direct rail and road route of approximately 1300 miles from the center of population of the richest country in the world. This statement 'is vouchsafed by this fact: outside of the Royal Palm Hammock in the Everglades, where the Royal Palm grows wild, Fort Myers and vicinity is the only territory in the State of Florida in which the stately queen of all palms thrives in abundance, becaus e this section is prO tected from the occasional frost by the tropical breezes from the Gulf and Caloosahatchee River, which take the sting out of any possible freezing temperature. Bank Deposits emphasize the truth In 1920 the one national bank and two trust companies held $2,682,248.48. On January 1, 1925, this had mounted to $5,157,123.93. Nearly 100% increase. By now one bank alone publishes its figures as of September 30, 1925, of over th. ree million. Transpo1tation is always an important item to everyone. Fort Myers is now served by the Atlantic Coast Line Rail way with thr.ough sleepers. The Seaboard Air Line Rail way is, at this writing, about to enter Fort Myers, making this a two-railroad city in place of a one-railroad town. Good roads everywhere. The shell roads on the islands are wonderful for easy riding and speed. The Tamiami Trail passes right through the center of Fort Myers, stretching southward for about one hundred miles and then easterly to Miami. By the spring of 1926 the Palm Beach Boulevard will be open for traffic, straight east into Palm Beach on the : \ tlantic. In Fort there are ten miles of wide, paved and curbed streets, with 2 miles of double cement walks and with seventeen miles of storm and sanitary sewers. Taxes. They are low. In 1920 the city tax rate was 17 mills. In 1924 a 30% increase to 23 mills. A normal increase for anv four vears of growth. Fort Myers maintains the City Commission form of Government. A competent City Manager is employed and Commission meetings are always open to the public. The community spirit is strong in. Fort Myers, due to its being a City of Homes. True Southern hoJ;pitality abounds . In citrus production Lee County is 6.67% better than any other Florida County from the standpoi!)t of revenue per acre planted. The value for 1924 was in excess of $2,800,000.00. Oranges, the pineapple, grape fruit, guava, ma!lgoes, pears, coconuts, grapes and all m profusiOn, agam demonstrate the truly trop1calloca:.. tion of Fort Myers. And in the back country, where soil responds so readily to cultivation, the cabbage and the banana, the coconut and cucumber, the Irish potato, tomatoes, pepper and onion will grow abundantly where also the mango and guava are raised. Such diversity of crops within one county, many permitting of two and three gatherings per year, give Lee Cpunty. a preference for the agriculturist and farmer. MUCH additional data might be put down here. When one starts to enthuse it is difficult to resist the tempta tion to "pile it on," but Fort Myers and Lee County must be seen and visited really to be appreciated. Florida as a whole offers so much to most of us that it would seem extremely hard to select ariy one locality where all people:;. would care to live, either part or all time. And because Fort Myers until but recently has been a shut-out to rriost of us, it has not until now had its real opportunity. And from the continued mass of humans coming in daily, it would appear that the world is finding out what Thomas A. Edison has stated, 'There is only one Fort Myers arid 130,000,000 peo;le will find it out." .\nd so now, i you have not tired of Fort Myers, take a !ittle more time and view the pictures that are m the following pages. Many new homes, new new hotels, and structures are in the course of erectiOn at this time; as I am not privileged to use a_rchitect's . "': ings for reproduction, your imagination must in mind ca.n be broadcast to yours. latc h IS out-welcome 1s the word here. Come, see for yqqrse)f; It is all and more than vou will expect. . _. : . : : :_:.1 -. .: 1915 ;

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73eautiful tn qort

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rleautifu/ :Jibmes tn qort Adjers

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'The edncational;Jori 1. Fort Myers' happy, healthy school chss . 2. East Fort Myers High School. . ) Lee County Junior Hi&h School. D Gwy:nne institute Primary School. } . . 2';;; s:, Lee Hi&h School. .. : _, ..... l ...

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. Ylusiness, government, Transportation, Churches 1. The Post Office. 2. Parish House Rectory, St. Luke's Episcopal Church 3. A section of the busin_ess district. 4 A section of the business district. 5. The new $125,000 Atlantic Coast Line Railroad, Station. 6. The Franklin Hotel and business .

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u'!l 'Part .o.f Industrial qort -----------------== Seminole Lumber & Manufacturing Co. ( Southern Utilities Company plant r Pollock Lumber Company.

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----------------------------the Cfleautifu/ 'First 'Street looking west. A. private yacht basin: Where the Royal Palm lined streets and avenues wel come the touris t and voyager. A no -toll bridge across the beaut i ful Caloosahatchee River. The eastern entrance to F o r Myers. View of a Royal Palm Drive approaching business section. I :. 'i' .. ..

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In the tlfeart o.f the 7ropics-Cf3eautij tll Island \ Tropical, beautiful, luxuriant palms on Sanibel Island -:-the Royal, the Fig, the Date, the Cabbage-all of them. Photos on this by Reynolds.

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ru1"ttractive Scenery near San Carlos rlcry and Sanibel 1. "Suniland Beach'' on the Gulf of Mexico Sanibel Island. 2 Aeroplane view looking east of San Carloson the-Gulf, San Carlos Bay in the foreground and Mantaru:as Pass in. the upper left. 3. The Government L l &ht House on Sanibel Island. 4. On the road to Suniland Beach-Sanibel Island. 5. The Bond home on Sanibel Island, adjoining Suniland Beach . 6. Fo1,1ndation for the new seven-story hotel at San Carlos-on-the-Gulf. 7. On Crescent Beach on the Gulf of MexicoFort Myers. A seven-mile stretch of firm sand for those .who wish to speed. 8 Handsome &ateway erected at the southern end of San Carlos Boulevard. :..... ,, ..

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'Where the Sport of :Fishing IJ Supreme-:JOrt Q 1. CaU&ht off the Island of Sanibel--note the size. 2. "The Fisherman's Paradise"-one day's business for the taxidermist. 3. Two silver Ta.Tpon-;-weight 390 pounds--caught by an amateur. It was his first experience. 4. One of the many houseboat wharves at Fort Myers. : ; 5 A nii::e catch from San Carlos Dock. -,.,.. 6. The fishing boat "Star" and ucr Captain, L. C. Lane, ready for a iiay's catch on the Gulf. . 7. Just one of many caught daily by Fort Myers' anglers. :>o/; 8. Enough to make them feel chesty. 9. "Fisherman's Lodge",--Captiva Island, where Roosevelt, Colt, Vanderbilt, Fleischmann, and other famous men "got 'em always.'' . :204 ;r .

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-Ideal for Tropica/.and Sub-tropical :Fruits 1. Portion of a large avocado grove, Fort Myers. 2. Yes, we .grQw bananas in Fort Myers. 3. Acres of Lee Coimty orange groves near Fort Myers. 4. A well-ktpt grove at Fort Myer-S. 5. Grapefrtrlt luxe, Fort Myers. ,, ..

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Scenes tn and _7fort c-Jl0'ers (1) The Captiva Island Hotel Dock, facing San Carlos Bay, Fort Myers. (:.!) The Fort Myers Office of the Tamiami Trail Tours . (3) Peace and quite along the Upper Caloosahatchee RivPr, Fort Myers. ( -4) An attractive spot near Fort Myers. (5) Type of building at Fort Myers. (6) Private grounds of a Fort Myers estate. (7) Highway near Fort Myers. P hotos b y F W. Hunt. Fort Mnrs. "' \.

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(1) Entrance to the Fort Myers 18 l;lole golf course. (2) Lee County Court House, Fort Myers. (3) McGregor Boulevard in front of the Thomas A Edison Home. Photos b) F W Hunt, Ft. Myers. The City of 'Palms ( A glimpse of a pretty residence section. (5) (6) TheCoconutPalminthe grounds of a private estate, Fort Mye. rs. . .. "-. .. View from the lawn of a Myers ntate looking. towards the Caloosahatchee.. ..... ..

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South. Florida offerings attractively priced Syndicates or Individuals "A of RNntly is a Joy forr< <'r"-K rat.<. TROPICAL BEAUTY Sl!RROUNDIJ\G THE WINTER HOMt: OF THOMAS A EDISON, FORT M Y E RS. FLA. for . 7 THREE. SPECIALIZED DEPARTMENTS FORT MYERst Most Northern Tropical Population 9498. Situated sixtee n miles from the Gulf of Mexico, on the Caloosahatchee River, (Deep waterway and port facilities imminent.) Assessed value of city property $30,537,060.00. Commission form of governmeut. $300,000 Amusement Centre (Pro posed). $100,000 Atlantic Coast Line Sta tion. $100 000 Court House. Bank cleposit increase 1924-1925 160% .Municipal gas. plant. Third largest ice plant in the State. Southern Utilities e lect ric light plant . Moving picture airdome (900 seats). Three moving picture h o u ses. Municipal water works-Fire department. Artesian water supply. Modern telephone equipment. Public parks -Library Seven Churches. Spring Training Grounds, ''Athle t ics ." Paved streets-7Y. miles 17mile Boulevard. 18-hole Golf Course-Country Club. Robert E Lee Memorial Hospital. Two commercial piers. One municipal pleasure pier. 22 miles double cement sidewa lks. 4 Grammar, 1 High. School, accredited, and 2 Private Schools. One National Bank. Two Trust Compani es. Three Clubs : Thirty-one civic organizations. Four tennis courts -one roque court. One morning and one e\:ening news-paper (Associated Press service). Three exclusive job printing offices Western Union Telegraph. Twel"e furni s hed a partment buildings. 275 European plan rooms. 254 American plan rooms. 80 rooms (no dining room attached). Five high grade boarding h o uses. S e con d largest lumbe r mill it\ the State Modern ice cream plant. Free band concerts daily. Midway between Tarripa and Miami' on Tamiami Trail. Fort Myers is the converging point of three state highways-all under Federal 7% system. Two lateral cross state roads converge here also. Nine-hour train service from Jacksonville Two fast trains from Tampa daily. Through Pullmans from New York and Chicago. Active Realty .Board, Kiwanis Club and Rotary Club. Virile, progres-. sive Chamber of Commerce. Fort Myers Beach, 8 miles White Sand .,-.e,.. .> New $150,000 Post Office Twelve office buildings. ACREAGE Guaranteed Delivery PROPERTY -Rapid Enhancement .. :. .. ,-. . .::; ... ;' LOTS and SUBDIVISIONS ne, eloped or UndeYelopedi'-:-; Waterfront Interior -Timber Lands -., L. jeffcott Realty REALTORS Fastest. growing city in America. Spanish and Moorish type bunga-lows and residences. .Ten garages and filling st!ltions : .. Three modern laundries. -Three cigar factories. Ten-story Skyscraper Office Building. Automobile Bus Lines-three inter-. urban, three local-territory with, in 100 miles each direction served. .. Daily boat service to Gulf Islands . :>Tri-weekly service to Tampa. ::;-. Weekly service to Everglades. Home of theTarpon Club. ', 'Highest summer temperature 5 : years-95 degrees. "The Cit,. of Palms" An Irish Woman Realtor: ;

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A. GORTON REALTOR Nine years of successful business in The City of Palms FORT MYERS, Florida Communicate by wire or letter and utilize our experience and knowledge of values in substantial investments. 'Ve buy and sell acreage, sub division property, home sites, residences and w a t.e r front property for individuals and syndicates. Fort Myers and Lee. County offer unexcelled investment opportunities. Let u.S serve you efficiently and courteously '' ,,. ...... ... )I... ...... ,. ...... :..\;-.; -:; ...... -' .-:,:1 >,j

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. .. .. e)pecialists Exclusively Listed High Class Properties Fort l\1yers and Lee County 11 "t own and rontrol proptrtiu offirtd by us. ; McClure & Wood Co. REALTORS i Fort Myers Florida

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.. cGere is a subdivision of character-Beau tiful, Exclusive, Highly Developed Where location provides for the necessity of the better class of homes On beautiful McGregor Boulevard, the Fifth Avenue of South west Florida, facing the magnificent estates of Thomas A. Edison and Henry Ford. Add to this the tremen, do us frontage on the T amiami Trail and Edison Avenue. Edison Park Unexcelled as an exclusive residential section, unsurpassed as a substantial investment. We seek inquires; wires and personal calls from those to whom Edison Park appeals as their homesite. James D. Newton Realty Company, Inc. Heitman Building Fort Myers Florida

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, Suppose No One Cared There are those, however, who do care, and strive for tpe betterment of methods and practices in the interest .. of the Real Estate business as a whole . -:MEMBERS OF FORT. MYERS REALTY BOARD . Bailey M H Blount, E J. Bolick & Humpidge Cooper, Henry C Corrigan C P. C-ex, J B Creevey & Dunham,' Bolick & Williams Fidelity Real Estate Co. Foley, Donald D Fort Myers Realty Co. Frank, C P Futral, W E. Garrison & Shultz Glades Loan & Investment Co. Godman Ref!lty Co A. Gortorj Hall, johh A. -:: Hendry Realty Co "': K L. jeffcott Realty Co. ;, Johnson-Powell Realty Co. Kaune, Walter E . .. ,-; Kennedy, H C ;:Lynn, J D Mellor john W. cr. . : -_ . ; McClure & Wood Co. McConnell Realty Co. McGinn, W. C McMahon, W. E Nalle Realty Co Nelson, Bullock & Lee Orr, James L. Phillips, T. H Reynolds, W H Realty C'.-o. Robertson & Imwall Rogers Julien C Russell, Charles W Seminole Realty Co Shawcross & Garmon South Florida Realty Co Stahn, H A. StubbS-Boyd Realty Co. Tintsman, B. E. Insurance Agency Tropical Investment Co. Truluck Realty Co. Turner & Lester White, A. L.. Wilson, Asa B Wingate & Draughan Witt, E j. t .... .:_If :. ,--. ' ' _, : ... _1 : .... .. '. r .. _.;:-... ... :: . :. .c'l! -.... --: t .

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. "Character. is Destiny" CH!l'.:ESE PROVERB Character is the basis of all human success. The very foundation of civili, .-( zation is described in these three words. I The destiny of Fort Myers is shown by the faith of investors from all parts .of the United States. Realization of solid rockbottom worth assures success. Silver, Forbes, Inc., offers syridica te service m West Coast property to large investor!). Facts, figures, and rec, 6rds to prove character. Specialists in property ... :-.}, , .,. -. Tini.e is the essence of success here. Write now. I ; SILVER .. F .ORBES,. Eo r t . ;,> ....... . . I -. .. o Myers, i New-York Office . 16 Exchange Place . .: :-\ . t .. : ,,.;: -.' .1 ... :.. .. , ..

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Not a Lost Penny -to . any Investor Because We Know Values tfENDR Y BRbs. REALTY Co., INc. JOHN W HENDRY GUS HENDRY Via-'Pmidmt and Raised: in Fort &Xfrs)' I ,. -. Cj{_efere. uces: r Any Bank or Busi ness l:f ouse in Myers. ;, : .. I I I I I I I Ht:ndry Bros. Realty Co.-Dep' r F-2 ; -: { Fort FJorida. . .. I Please send ;ne illuscractd booklet V cunicics and advantages of your cirr.. . ; . W<:ter Front Pro perry . . to five thousand acre tracts. ... p ..... Ndll/e . .......... .... . . AJJm; .. .' .. ::.'... : .............. .. ..,"..:::.-City Lots and -.; . .:,. : ; :.-::' --.. :.. I . .. I I } ........... 0 0 : 0. :. 0 0 0 0 .. 11'-

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, .. ) I Development of San Carlos into the finest Gulf Coast residence section is now in progress, and the volume of our sales is mounting daily. Building of handsome homes has already begun. The opportunity to purchase San Carlos properties at pre-development prices will soon be gone forever. Write or wire for description and literature. Barnwell Realty Co. Fort Myers, Fla. SUITE 800 PRlJDENCE BUILDING 331 Madison Ave., New York City, N. Y Selling t:Agmtl and Brokers in othn-cities are invittd to ro-ope r ate wit b 1 1 s iu sale of San Carlos-On Tht GN/f San Carl o s tp Florida what Island Sound is lO York City. ,. ',/ ..-.:..:"'-I. ( 2.15

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' . '... -' ' '-' ..... '1: 7 \ -..... . .. '- ,I ... _' : F 0 r t M y. e r s F.-CO R 1 .: Fort Myers Year Round Hotel pace with the mar velous arowth of Fort Myer, the Franklin Arms is appre ciati\ e of the patronage of visitors and voyagers who grace our threshold. 'Thi1, rbt City of Puln11 and rht rics of South u etr Florida, we:lcomet )'O,. with hos,ilalll) cheer .. THE FRANKLIN H EDWARD LUNT, M4na "Nearly Stops at the Franklin Arms" .), P HARR: S _.-:;,.., : .-; . . ... : ... , ,. {'.: European or Ameri r::> can plan .. the. _.,-VCnience 'of OUr gUeStS. : One Includ ing the. new addition no\v being completed. A homey,_comfortable and modern hostelry for the tourist and winter season guests. Reservations for 1925 season now accepted. J. R. Randle, Lessee Thomas Hall, Resident .\fanager Beautiful Fort Myers T h e : C i t. y o f P a l m s ______ ...._ ____ .,_..._ ...... ___ ____ _ _ .. __ THOS. O'BRIEN ,J, F'. WORSLEY oo ]ur. .. ': '. ;; . .-_.' \' -. :::.. .. . Fo' r those 'not. conversant \Vitli' r ea1 estate '. .. . ;:" A. Amo 's, conditions or' values in : PAt t .-\. -fLEl'"RY' ... -, .. (:.,\ .-_:: _,.".:f ., .. ........ ; ... : ... .... .. ..... : .... : W. A. R T MYERS :,.;.--7i ; : . . . . ::.\ : ' ,' .. t -.. .\-. ". L. EHRHARD I ,_,..-.. --r {i!/ :_; :,<. .. LEE.-_co.u ._. N _ ._ .Tv. -... . ; . : ... G;. '\ .f{ARRI::I.L .. .: .. .' ::. ... _and dep;1. rt : -.->_ -' ., \\' AsoERsos . ..-: <--. -: .-.. .. / : ,_,.;: ... :.:.;. ... .... : .. .::-... -.yments are -atyour .. .... ,:: .. .. '' ? '' ; :+:'' ' . , Writt 0; : ; : :: , < ,, . J ...... : : :: { ._I .. '; .,,.. /';: ........

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. : 11NATURE'S MASTERPIECE ON THE GULF" SANIBEL ISLAND FORT MYERS Sanibel Island, opposite the mouth of the beautiful Caloosahatchee river ; in the Gulf of Mexico, has a wide sloping beach on the Gulf side and a number of exquisite inlets on th:: San Carlos Bay side is twdvt' miles in length and an av<:rage of two miles width. The Cogdell Developments-SUNILAND Beach and LANTANA DEL MAR have a combined beach fron-tage of over three thousand feet with a depth of one half mile. Oestined to shortly become the tropical west coast playground and the beauty spot of the Gulf section, property values have steadily risen since the Cogdell developments have actually been started. And with Fort Myers fast becoming the metropolis of the South West Coast, SANIBEL offers the truly tropical and romantic of all Florida's water fronts With your own car, or our busses, leave wonderful Fort Myers, drive on paved roads to Punta'Rassa at the mouth of the Caloosahatchee, transfer the car and yourself to the Cogdell Ferry Boat, over the beauti ful bay to SANIBEL ISLAND in a few minutes Sl'f'UI .VOW for our illustratrd tflru ro/or lit c raftU't GHd fw/1 information rDVwing honcc-sits aHd intcsl'rf.Nfl i" this thr uondcr s_rrlio'IJ of Sowtl1 Jr .fl Florid., ADDRESS The Cogdell Development Company W. E. COGDELL, Preoldeat FORTM7, . / v-. ........ .:,. '\" I ......... "': ;

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' who read this page shall have the "truth, t he whole truth and nothing but the truth." From day to day it has become harder to distinguish between fact and fancy. Many of the "fairy tales" of last month are facts today .. Many of the dreams of today will be to, morrow's realization. In presenting facts and figures, that point unerringly to Lee County, its towns and its County Seat as. a good place t? live and to make a living, the Chamber of Commerce :of Fort Myers avoided "booster" talk; has consistently refused to "paint pretty pictures,; in type. Rather has it primarily presented its story in real pictures, such 'as are : shown in this rotogravure section, aug, :: ted by the brief word . .. the publishers of SUNILAND have ' .}'written their own view,point. .In the attractive booklet, cendy compiled and by the Fort Myers Chamber of. Com merce, you will find facts, and you may depend upon these facts and build your plans upon them. Remember that Fort Myers is the n _orthern tropiCal city in Florida-that its "re,discovery" is of only recent date. That it is seriously contending for the honor of being the metropolis of South, West Florida. The. manner in which it is growing would indicate its contention for that honor is well justified. The Fort Myers Chamber of Commerce invites the readers of SUNI LAND to write freely for and to ask. for facts and figures as is contained in the new booklet, fresh from the press. -Please address : : THE FORT MYERS CHAMBER OF COMMERCE I ..._ ... FORT MYERS, FLORIDA , .j' '", I ,' ... ::.. .' ,. . ) ,.,;-... ... t -. .. v

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.. "' lo- "-..l,l"" I ., ''J = -j

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'. STATEMENT OF CONDITION LEE COUN.TY BANK, TITLE & TRUST CO. FORT MYERS -.. C]{esources Loans and Discounts . ...... $1,363,697.51 Overdrafts...... . . . . . . NONE U. S Bonds ............... .... 14,150.00 Other Bonds and Securities. . 231,732.63 Claims .......... : .... . .... 1,R39.04 Furniture and Fixture!< ...... : 7, 000.00 Abstract Plant....... . . . . 8,000.00 Real Estate Owned .... . . 43,000 .00 Sundry Bank Collections .... 1,963 .24 Deposits with State Treasurer 12,658.68 Cash and Exehange ... . ... : 1,690,666.08 Liabilities $3,374,7.07.18 : -Capital Stock ................ $ 100,000.00 Surplus ...... : .... : . . . . . 50,000.00 Undivided Profits.... .. . .. 31,860.48 Rediscounts ........... : . . . NONE Bills Payable .. :. ... . . . . . NONE Deposits ....... : ........ . 3,192,846.70 $3,374_,707.18 Officers: JAMES W. BLANDING . AMoS BoJ. ICK , .. ViaPresident G A. ARNDT ..... Vice -Prrsidml CHARLES L. ]ENKU
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. '<;' ---------..,...---------...... .. ... !' :F OJtTMYEil S "The Gateway the Gulf'' LOUIS. C TURNER ] R. LESTER REALTORS Specializing In City and Sqln1rban Property, Acreage, Homesites; Water Fronts, Sqbclivision Tracts your service for small .or large investment. Get posted on Lee County. Your inquiry will have our. prompt and careful attention. TURNER. (1), LESTER. Suite 2 Leon Building Fort M7ers, Florida 11 Repruenrine uchui.,ely the Sour:heTn Se ... curir:ia Corporation in eke State of Florida." WE SP.ECIALIZE IN FLORIDA ACREAGE . All classes of Property in F ?rt Myers and COURTESY I N T EGRITY EFFICIENCY Call or Wi1e for Late Quotatio'(I.S on Conserva. "1, tive Investments Corner of Main Jacksor1 Streets FORT MYERS, FL<)RIDA 1o--'/,c..<.:. Close in For Investment Business Property or and Sub-dividing Fine Homesites Johnson-Powe1l Realty Ca 9'ort.JV'ferJ',r:Jiorida. We invite co-operation with Northern Realtors. TRULUCK. Speclallz lng in Fort Myers business properties and water front home-sites. Due to intimate knowl. edge of values in Fort Myers and Lee County real estate, we are in splen did position to advise on profitable investment op portunities. Corrtspond e nct. ,:,irts und peuon al culls an in uittd fro m tho st. duirine authoritafiut data and information on the wonder city of tht W rst' TRULUCK REALTY COMPANY . .. ..... .. \ '-. '. . . .. : ... :

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It is not surprising-that thinking men and women the country over are turning with fresh interest to Florida; When you consider the wonderful profits that have been made by careful investors in the last few years; and When you consider the unprece dented opportunities which are still beckoning the investor today. N. D. SUTTLES & CO. stand ready to help you to find Investments That Pay A Florida Institution N.D. SUTTLES & Co., 140 Main Street FORT MYERS, Florida CHARLES W. ROSS MIP'. at: Jaduonville, Tallahaue, Daytona, West Palm Beach Invites You. WE ASK THE 'RIGHT TO SERVE YOU. TRIANGLE FORTMYERS the beautiful C7" )E who have lived here all our lives Wand knou mlues, are in position ro guide the investor a long safe, sound a nd conservative lines. FoRT MYERS. in Lee County is truly the tropical garden spot of the South West Coast. And prices of well-located land for excellent profit investment are most attractive We invite inquiries, wires and personal c alls from those who desire facts. Please get in touch with us. BASS REALTY COMPANY FORT MYERS, FLORIDA R S BASS IRVIN LOCKLAR A D BASS At Your Ser\lice

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!'t. . . -.. I . 'GODMAN. REALTY CO. Fort Myers, Florida invite .inquiries and interviews from financially able individuals and syndi .. cates interested in obtaining definite information concerning profitable in .. vestment in -_-BUSINESS and INCOME PROPERTY Fort Myers and Lee County, Florida Hotel menbuilders of better apartments and men in position to finance the erecticm. of business blocks, are especially invited to inquire. We operate in large enterprises . Property offered is largely owned by us. WE ARE OWNERS AND BROKERS M r. Godman will gladly interview in per son, individuals and syndi cates in the North, requested. -.... _, -' -' Reference: Any anyon;! : ,. -GODMAN REALTYco. ': I . . . . ; : .. Myers. .. .. .. .. ... .J}:+J.: .. -, .. ; .T,., coming metropolis of t,.;, Southwest . -... . .. .. ... ,. :., 't -. t ... .: '. . .i J. ; .... ..... : r, .. l ;_

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-. . \ "::J .. ,.:.-' 'r-"'A city where you will want to live-where everyone .. meets and greets you with sunshine and smiles, spreading good-will and cheer to the voyager. OUR POLICY To Build-ToSell To Live and Let Live Wishing All People Well and All Good Enterprises -Success. This has been, and will continue to be our standard as the developers of ,' 'w AUTOMOBILE ROW and HOLLYWOOD "in the Pines" Ask us about "ORANGEWOOD" ; Your investment, large or small, has consideration and care. .... JONES REALTY. CO ... ,_ : .... :; REALTORS _l .... :. \ . ; ... i ::>/ .. ,. t'_We Build As We Go': .. ... I', C ...... ;. ', ; .. .. . . : .. :. \ .r_ .I --.. . .... .. . .... --.

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Florida's Magic City (Continued from page 77) to do it with, too. The causeway today stands as a wonder of service and con venience, as well as of magnificent splen dor. Motorists and patrons of the trolley line never seem to tire of crossing it be cause of the indes cribable beauties it pre sents on every hand. A few weeks ago the Board of Educa tion of Dade County and Miami (it is a concrete board), decided that it must do something quickly to keep pace with the wonderful developments that were taking place on every hand, finding that its public school system could not keep up with the demands plac e d upon it. The board decided upon a $5,000,000 bond issue for school purposes and put it to the vote of the peo ple. It carried overwhelmingly. Out of this bond issue, the city will buy back from the county, the Central School property in Miami, and the county will use the $1,000,000 it receives as the purchase price toward con st ructing the new city county building, which is really a court house, big enough to accommodate the city's municipal needs-also, the city to occupy it on a rental basis. Realtors say that the schoo l property in question, which covers about three-quarters of a block in the central part of the city, could be sold for enough money to pay for the new city county building. But that is not the idea. the public schools needed money some years ago and had no other way to get it, the cow1ty bought from the Board of Education the Central Scho o l property Now it still being in the nature of a public pawn, the Board of Education, hav ing raised $5,000,000 through its bond issue, has money to buy the building back again and enough left to carry throu g h its program of county-wide improvements and extensions. During the interval, though, the property increased amazingly in value, occupying as it does one of the most desirable sections of the city. And sometimes real estate value s in Miami more than double over night. But it is the consensus of o pinion among the c i ty and county officials that this property must not be permitted to go beyond public con trol. A couple of years ago, when the public school officials had exhausted every re source trying to keep up with the demands placed upon the schools through the rapid influx of population, they were in a quan dary. All available school funds had been exhausted ; the buildings were not only o vertaxed, but were found entirely unable to accommodate the ever-increasing num ber of children coming in from other dis tricts from practically all over the United States More school room must be pro vided ; more teachers must be procured ; more funds must be acquired. But how were the sc.hool officials to do all this, limited as they were in their scope under the state's laws? The laws of Florida provide for a free common school education to the children of every citi z en of the state, and the school officials were obliged to do some tall thinking. The Board of Education numbers four representatives, including the Superintend ent of Public Instruction These men got together and found a solution that prom ised to work out satisfactorily. It was de cided that inasmuch as tourists and tran sient families were coming in by the hun dreds, each person not a citizen of the \ _ .... \ The Pearl City on Florida's Gulf Coast 30 MILES OF SHORE FRONT BAY POINT SECTION Three Important Facts: (1) The new vast developments of the American Brotherhood of Locomotive Engineers of 27,000 acres, including the Venice Beach section, laid out by John Nolen, City Planner, will make all \Vater Front Property in VENICENOKOMIS, especially BAY POINT, now on the market, in great demand. (2) The location of the Venice-Nokomis bank, construction of which h a s been completed, gives a stamp of permanence to the whole Venice-Nokomis White City (3) The construction of 100 homes by the new building com pany will bring people to VENICE-NOKOMIS, and PEOPLE ALWAYS DID MAKE VALUES! AIR VIEW OF BAY POI'NT, VENICE.NOKOMIS Think Over These Facts and the Inevitable Results. Then ACT! Pre-development Prices Still Available for a Limited Period. THE ROGER C.RICE CO., Inc., Realtors Main Office: SARASOTA, FLA. Roger C. Rice Co., Inc., Sarasota, Florida. Gentlemen: Kindly send me copy of your new folder on Vemee Nokomis. Name ........ ....... ............. .......................... ........... Address ............. ................................ ................... Many Valuable Prizes Offered in Suniland's Camera Contest Read about it on page 232 .. 225

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/. :Come To. Alachua where acreage Produces $1000 Crops The original Indian tribes gave this w onderful agricultural section of Florida its name. To them Alachua meant the country abounding in every kind of food. Today Alachua County still upholds its original tribal tradition. Here over 800,000 acres of the most productive "hammock" land in Florida-an area larger than the State of Rhode Island-all high, dry land, rich in the fertility which everyone knows lies in loam soil. Only about 10% of this magic soil is now under cultivation, but this small section alone raised more than $2,000,000 worth of produce for the first half of 1925 I Alachua County is one of Florida' s foremost nut section s Here tung nuts offer profitable crops for which there is unlimited demand. Pecans are also raised in large volume. Instances are not uncommon where s pecialty crops su c h as bulbs, cu c umbers, etc., yield as high as $1,000 an acre. The county Hes in Central Florida; it is well drained; has cool breezes in summer ; i t i s a paradise in win, t e r ; it is a popular resort, giving ." ea sy access to many beaches and well stocked fishing and hunting grounds. Gainesville is the county seat and is the home of the University of Florida, which has an agricultural station co vering nearly 1 000 acres. This thriving city is one of the most beautiful in Florida and has a popu lation of over 10,000. The c o unty also has a number of smaller towns which are growing r a pidly. Alachua .. o ffer s exc eptional oppor tunity to a few thousand practical farmer' s who can handle upwards of 40 acres Land which equals Cali fornia acreage ,\ orth $500 to $5,006 can be had for $25 to $100. ThPre a r e stt'll many c hoJce l oc a tions, bu t wrt 't e us for partic u lars b e f ore the b est is taken up. Alachua County Chamber of Commerce Gainesville Florida 226 state must pay a tuition fee of .six : dollars for every child attending the public; : s chools, up to and including the sixth :_grade. For the g rades beyond that, nine dollars a month tuition was charged. In this way, money to employ additional teachers and to procure additional school room space and to carry on the work, was raised, until last winter fifty-four "extra" t e achers were on the payroll on that basis. Then, like a blast from the skie$, came a legal complication that threatened to frustrate the plan. A number of families that had moved into the county and into the city, objected to paying these tuition fees on the grounds that they were legal citizens; and as such the county had no right to tax them for their children. They secured legal counsel; procured a temporary injunction a gainstl the Board of Education, through the Cir c uit Court, and the matter went on to a hearing before Judge A. J. Rose. Acco rding to the statutes of Florida, it seemed, after hearing all of the testi. mony pro and con, the head of a fami l y I is a ' legal citizen" from the mom ent that he establishes his residence within the state, or district within the state, and de clares that to be his residence. It began to look, from a strictly legal s tandpoint, as though a lot of breakers were just ;;head for the Board of Educa tion. A decision from the court to the effect that the tuition levied on the basis of the plan described, would mean that the Board of Education would be com pelled to refund the money so collected, and the total would mount high into the thousands. Moreover, it would mean the summary dismi ssa l of the fifty-four teach ers employed; the schools would have to be closed, and something like 1,500 pupils would be turned out of school. "Strictly interpreted, it i s n t the law," said Judg e Rose in his verbal opinion in the matter, but law is based upon co m mon right, common sen s e and common justice It has been shown in the de velop ments of this case that, under the law, no further taxes for school purp oses may be levied at this time . The mileage has been increased to the l eg al limit. It: wouldn't be in keeping with the best interests of the community to close these schools and turn the s e 1 ,500 children away. Therefore, the injunction is dissolved." The ca s e was watched with intense in terest Everybody that an appeal would be taken to the hi g her eourts, 1 ; o matter which side won in the controversy But, somehow, public opinion seemed to co incide with Judge Ro se' s exp re ss ion of the situation, and the whole matter was dropped. Within another year,' legal means of carrying on the public school work will be in fulf operation and the tourist's children, subject to restricti o n of the laws of Florida, may e nj oy the same rights and privile ges as othe rs. S o tha t i s another illu stratio n of the way they do things aff e ct i ng th e vital intere st s of a c o mmunity i n Miami an d Dade County It is charact e ri stic of every thing els e they do. The p e o ple th e re are n o t clanni s h T hey are asse mbl e d fro m pra ctica lly all p arts o f the w o rld, and a real cos m o p o litan spirit seems to prevail everywhe re. The r ac e tracks at H ia l e ah, whi c h is practically a part o f Miam i were built o n a n e l abo r at e scale. just like the p o l o fie ld s a t Mi a mi Beach, the Co un t ry C lub a t Alla patt ah. a n d ot her ins tituti o ns desi g ned for a populace that loves to r e ap every single b e nefit that life has to offer. Miami is semlinz ou t h e r c ry to the hole w o rld. "Come and play with us in the laud of sunshine, of birds and palms and flowerswhere it is June' "-and. Miamians are wise enough to realize that pro vis ion for the entertainment of these multitude s must be made if they are to be induced to stay ar -to return to spend another winter. And so they build not only elaborately, but substantially, in all things, Several million dollars were spent in building the race tracks at Hialeah, but the element tried desperately tg upset It all <;luring the recent session of the legislature at Tallahassee Attempt s were made to wedge through some of the mo s t stringent anti-racing, anti-gambling laws ever proposed in any state. Announce ment 'of the introduction of these prop osed m eas ures sent flying hordes to Tallahassee fro m e very direction, but probably the l arges t delegati ons went from Miami and Dade County. The bills were finally killed, but bobbed up in new form and had to be put to sleep again Had they pa sse d, t he races at Hialeah would have been d oo m e d and :\liami as "The Play ground of the \ Vorld" would have suffered a sad blow : None worked harder to defeat this pro posed leg is lation than the very men who have given their bes t efforts, of their time and of their means, to make Miami what it is today, and none knew better what such legi s lation would mean, not only to Miami, but to the whole state of Florida. It seemed that they were a bus y lot at Tallahassee during the las t se ssio n of Florida' s legi s lature, for following closely upon the heels of the anti gambling l egis lati o n came a nnouncement of an o ther bill ca lcu late d to modify what is known as the Riparian Rights M ea s ure Instan tly, eve rybody in and around Miami who had interests along Biscayne Bay or the Atlantic Ocean, dropped their t o ols again and scooted off for Tallaha s see. "Damn the legi slature I" they said. "Why can't. they leave us alone for a sp e ll. We're working and haven t time to fool around up there with th os e mollycoddles." ;The passage of this m eas ure would have m eant millions o f dollars in loss to indi viduals and fir m s that had, throu g h the investment of money, brains and energy, reclaimed the Bay of Bi scayne, lands hitherto submerg!!d by water. This "water snake a s it was com monly and bitterly referred to, was quickly killed, thus keep ing from the hands of a few men invested with power and authority at Tallahas see the p r ivil eg e of d oi n g aS,(hey saw fit with su bmerged lands along te Florida water fronts : And thus it g oes, n i p and tuck between those who a re dev o tin g th e ir time and ef forts and m oney-not withOLi t due p(ofit to thems e lves, tho u gh, be it kn own-to ward making Mia mi a bigger and better city, and th os e who are atte mpting its o verthrow thro u g h m o tives best under s tood by them s e l ves. T h ey build for others be cause the y build f o r themselves, yet with a v i ew al ways to futurity, and, d o u bt less for the best int e re s ts o f all concerned. The pre s i den t o f a p r o m i n e nt mid-west ern bankers' a ssocia ti o n went to see M i ami f o r the firs t tim e a f ew weeks ago. Bank and fina n cia l representat iYes in c o nsider able numb e rs a re g o ing there every day, f o r the sam e purpo ses p rim a rily, without dou bt, a n d thi s m a n wa s n o ex c e pti on, as the writer knows. Banke r s a nd financiers see in Fl o ri da, ith it s le!;'aliz e d e i ght per cent intere st-rate, j u s t what this man saw-a great o u t l ook for inve st ment in the m o ney .. m a rk e t. althoug h the banks o f Miami boas t

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that their dep os its reach alm ost the one hundred million mark and disclaim the n eed of outside secur ities. "This cit y fairly makes my head swi m, said the Indiana banker. "I little dreamed I sho u ld find anything like this. In fact, I f eel timid and half-afraid-there is so much snap, bang, vim an d viva c ity every where. One can hardly cross a stree t with out danger of being run down by an automobile. I don't believe I ever saw so many auto mobiles in any city I have vis ited ." Lately, the stree t c rossing busi ne ss has b een c onsiderably safeguarded by the in st allation of a modern traffic syst e m which pr omises to prov e high ly satisfactory in a little while lon ger. Tourists next winter will find an appre c iable change from la t winter. But the ban ke r from Indiana is not the only one who has been amazed, n ot only at the number of au tomobi les e verywher e in evidence, but at the whole city itse lf. Miami r eally seems to deserve the cognomen that has been applied to it "The M agic City ." Not everybody who goes to Miami make s a proverbial fortune over ni ght.' \ It is true, real estate values do turn o ve r, and often mor e tha n double over night, but the fortunate fe w i n Miam i seem as f ew, considering everything, a s in any other community. Most of the great for tune s that have been made there in real estate ha v e been made by those who grimly hung onto what they had years ago, until the tide turned. Bi gge r fortunes than ever will be made i n the future, it i s predicted, but in a different manne r So far as the d eve l opment of Miami is concerned, 10 use a prov incial expression, the surface has barely been scra tched The future o f the place will continue t o amaze the world. However, as will be apparent from fore going illustr ations, not everybody views the city in the s ame light. Tha t is perfectly natural, it would seem. Di sg runtled, disapp ointed individuals who have been in "The :\1agic Cit y" for a p e ri od often go away with the claim that th ey h ave been "disillusioned." That, of co urse, d e pends to some extent upon the viewpoint or perspective whi c h they took with them But they s houldn t grumble if the city fa il s to measure up to their own individu a l standa rds. The city is goo d enough for anybody. Not long ago a physician from Missouri, having spen t some time snooping around, between visits to Havana, Key West Palm Beach and certain points o n the West C oas t, was preparing to depart for his home in St. Louis. "Damn Miami !" he g rowled. "I wouldn't leave the family cat behind, if I h ad her with me ." Then he complained tha t whereve r he had gone, he had been "hel d up." Hotels r ooming h o u ses, r estaurants-eve r ybody trid to "rob" him, he said. : Such a n indictment, ho wever, is w rong. r t is true that seemingly exorbitant rates are asked by h o t e ls, apartment house owne r s and rooming house propriet o rs, but there are many things on e has to consider that will greatly modify all of this. And then. cafes and eating houses charge no m ore, apparently, in Miami th a n m os t o the r places do. But, as to the Missour i do c t or's "family cat," which he avowed he woul d n o t "leave behind" him in a place li ke Miam i let it be said in full jus tice to the prevail ing spirit ol the .community th'lt a M is cat mig'ht be left. "b ehind" in many vide places tha11 Miami. ... Admiral in Florida ( C onli1111Cd fro m page 56) the_ be ginning of this fine highway exists m the shape of a wide con c.ret e road from the city line to }l.tlan tiC .Beach, but the truly scenic features of the route are still to be developed. It is well started and the whole county is now. pushing it along. About two years ago Admiral Bl u e formed a plan that has won the hearty approval of yachtsmen in the leading clubs of the North. Responding to his suggestion both Alfred and Ernest Du Pont visited. Fort George la s t Spring to study its features and dis cu s s its practica l possibil i ties. Incidentally they Rear Admiral Vict01' Blue. Plwta by Internatiotral Newsreel bought hou se sites on the spot. "Fort George Island," says Admiral Blue, "is the natural base for yachting in Florida waters. I t is strategically the key to thousands
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Do You Want Authentic Information Concerning Safety Harbor? The Thriving City, Between Tampa and St. Petersburg frontingEaston TainpaB,py I have been ever since the beginning of SAFETY HARBOR. If you have from $1,000 to $109,000 to invest I can place your money so as to show a phenomenal profit in from. 10 to 90 days' time. ( A Pittsburgh, Pa., client received $60,000 net profit in eight months from an initial investment with us ol approximately $5,000 -(name on request). In July, 1924, one party (name on request) placed $3,000 with us. We turned over to this party $32,000 in net profits fromSAFETY HARBOR investments in less than a year's time WRITE OR WIRE D. E. LAME INC.: Safety Harbor Florida REFERENCES Espiritu Santo Sprln Bank, Safety Harbor Guarantee TiUe & Truat Co. Clearwater Bank ol Clearwater -Clearwate r American Bank & Trust Co., St. PineUa.. County Bank --- 228 a p prec i a tes the value t hat is in the S t John s River, once it i s utilized to the fullest extent possible, including the establi shment of a yachting center at Jacksonville, with the yach ting base at Fort George Island." At presen t yachts and motor boats navigating these waters pass by at a distance of little more than half-a-mile from the Club house. A deep channel makes in at that point and all that i s required will be the dredging of a large basin, the erection of suitable sheds and repair shops together with storage quarters for gasoline and supplies. A definite program looking to the estab lishment of this base has already been worked out and bids fair soon t o be realized. \Vhile capitalists like Vanderbilt and Conners have been doing big things in other parts of the State this retired naval officer, invalided as a hopeless case, has worked steadily to put the northern section of Florida' s sea coast the map. It is only recently that he has been able to enlist real money in his scheme '?f de':elopment, but now things ar_ e commg h1s way. ; Force of person ahty and mental grasp are the factors ,case; a wide personal acquaintance !}monw men of affairs has helped. Florida's Historical Pageknt (Continued from page 75) C utler, Florida. One day, the Sem i noles crazed by firewater attacked and killed Dr Perrine. His wife and children escaped il; a rowboat and finally were rescued by a federal revenue cutt er. The historic old boat of Captain Fulford. !he founder of. Fulford, Florida, was u sed I'! the fifth ep1sode. Captain Fulford an d h1s crew we re emplo yed by Uncle Sam for year s in a campaign to extenpinate p 1 rates and freeboot ers from the coasts of Florida. Later, Captain Fulford used his vessel in bringing newcomers to Flori;ia. The important decision of Henry M. Flag ler to extend his railroad down the east as far as wa3 feasible was the sub JeCt of the sixth epiwde.'\ It was on Christ mas Eve, 1895, tl i at the great freeze oc curred which brought ruin to the citrus growers of nort hern and central Florida Immediately after the freeze, James E. graham, Mr. Flagler's l ieutenant, visited southern Florida in the Coconut Grove latitude and found the orange, lemon and lime trees there uninjured and in bloom. He gathere d as as possible wrapped them m m01st cotton and hurried to St. Aug ustine. When M r Flagler as c ertained that the fros t had not extended t o s outhern Florida, he determined to extend the railroad to that section of warm sun sh i ne. This southern Florida as a homing grounds of winter visitors from all parts of th e world gained its birthright. Airplanes from Hialeah circled the sky while regulars and state militiamen warred mimic warfare depictive of Florida's part in the World War, The work of the Red Cross and various wartime organizations were recalled in And then arri,al of the tourists and winter visitors speeding up the r ive r in yachts and motor b o ats. Finally their pleasure craft were moored amidst tropical scenes close to fragrant groves of citrus fruit as the dug outs of the Indians poled by gaily-garbeci Seminoles glid .ed by. The festival of page antry closed w1th a tea dansant on the river b a nk in the t w inkling dayl ight. That s ame evening, the "Queen 's Ball" at Houseke ep ers' Club in C ocon ut Grove t er minated the g r eate s t gala occa sion in t h e hist ory o f the beauti f ul town where live such f am o u s Americans as C o mmodore Munroe, Kirk Munroe, the noted writer of boys' books, Admirals Ross, Boush and Doyle, retired officers of the U S. Navy, :-1rs. Augustus St. Gaud ens, widow o f the internationa lly famous s culptor, Professor and Mrs. David Todd, famous astrono mers of Amherst Col l ege DaYid Fairchild, chief of the For eign Seed and Plant Introduction Office of the U. S. Department of Agriculture, 1\.Jajor R. A. Owen of the British Army, whose wife is the daughter of the late W. J. Bryan, John Bradley, former president of the Pitts b urgh Ste el Company, Dr. Charl.!s DeGarmo of Cornell University, a nd manr others "Chic" Acosta (Continued f ro m page 78) Chic" decided he must go to Congress to get the bridge. That was in 1914. He was defeated by ] oe Sears, the present congressman, by 400 v otes Like every other m a n who is dominated by a single idea, Chic had recruited an army of follow ers, some of them the most influential men in Duval County. Public opinion at l as t was hitting on all six cylinders. Bowing to popular demand, coun ty officials called an election on the bridge question Re sult: a $ 1 ,500,00 0 structure spanning the blue waters o f the St. Johns. It was open e d to the public in 1921. On this occasion "Chic" was proclaimed as the conquering hero. And he loved it. In addition to the twenty years spent in agi tating the bridge "Chic" spent of his own m o ney boosting the proposition. What d iffe rence did that make, though? Isn' t it a fine bridge! "Chic," who has been a member of the city council and wh o is now serving his second term on the ci ty commission, worked 10 years for a free swimming pool for the children. lt is now a reality. He started the first playground in Jacksonville. Today the city has more su pervised playgrounds than any mu nicipality in the South. He launched the first beautification movement. The parks of Jack sonville, which compare favorably with any in the country, are liv ing tri bu tes to his untiring efforts. A wonderful story could be written about the development of these parks. For 12 years "Chic" advocated a municipal nursery. His idea was to fur nish citizens wit h plants free of charge in order to cultivate beauty. The nurs ery is in operation. Hundreds of thousands of plants are d ist ributed each year. And where in the world are there more flowers than in Jacksonville? Incidentally, "Chic" always wears one in his buttonhole. St. Elmo W. Acosta, Jacksonvi lle's commi ss i one r of parks, transformed the city pri so n farm from a wooden death trap to a concrete thing of beauty. He caused red lights to be placed on fire alarm boxes. He placed seats at street corners so people could wait for street cars in comfort He put drinking foun tains in all the parks. He wants to ice them next year. He remodeled Hem ming Park, Confederate Park and other parks. He established comfort stations, he w as an original adv oca t e of motor izing the fire and police departments. Before beginning this story I re quested "Chic" to give me a detailed report on what he has accomplished iy> th e past 20 years. To show .r '', .r

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commodating he is I have a six page single-spaced letter before me I Sometime I am going to take a day off and read it. About four pages are devote d to things he still hopes to do And tf Father Time doesn' t ring down the cur tain, he will do every one of them. One of the things "Chic" points to with the most pride is the city zoo. started off with a one-horned cow, wh1ch he gave a fancy South African but today the zoo has hundreds of am mals and a museum of natural history has been established in connection with it. Several years ago we were discussing the zoo. "Chic," I said, "why don't you get an elephant? It's not a real zoo without an elephant." "All right," he replied, "I'll get 3 ,000 people to give a dollar each I Hand over _yours." And now, after soliciting from his friends and receiving green btlls from parts of the country as a result of the newspaper. publicity, the elephant .is ordered. There will be a big tion when it arrives. "Chic" will be agam .in his glory. If I am any prophet I predict the name bestowed upon the elephant by an public will be "'Chic' Acosta" -provided it isn t a white e1ephant .. It wouldn't be appropriate to name a whtte -elephant after him. Host to the Atlantic (Cmltinue d from page 82) .the summer of 1924 formed the tempor ary home for "Miss Heliotrope," later -christened "Miss Palm Beach, the 700 jjound sea turtle, captured in August on the beach near the casino and used by Gus with canny foresight as an indirect .advertisement. Discovered while la ying eggs on the .beach, "Miss Heliotrope" was captured before she could return to the ocean by .a force of ten men and transported to the casino, there to be lodged in the ..pool of the swimming club, which was not in use during the summer months. It was there that under the management of Gus and at. his instigation a thrill ing dangerous turtle "round up" was -staged, in which the captain and two -other hardy swimmers managed to !lllount and ride "Miss Heliotrope." However, with the approach of fall, it was necessary to seek another home for the turtle. Accordingly on Labor Day 1924, she was appropriately rechristened Miss Palm Beach, emblazoned on the 'back with the insignia of the swimming -dub, led to the ocean' s edge and allowed to return to her native home. Miss Palm Beach' s r elease had origin been planned to coincide with the opening of Gus' new 920-foot Rainbo Pier, 'Yhich constituted his special p_roject undertaken in 1924 and financed m the -same way as his casino However, the pier was not completed until November and was formally opened on Armistice Day upon the occasion of the visit of a delegation of governors from all over the United States. The first message to go forth from the hu g e radio station at the of the pier was to President Calvin -coolidge. The end of the Rainbo pier is a fa vorite resort for fishermen, for one of Gus' main objects in its erection was to pro vide a place for the man of average . means who cannot afford the expense of d ee p sea fr?m a yacht or sea skiff. Extendmg as 1t does to such a great length into the sea, the very finest specimens from the deep may be caught there by skill ul fishermen. On the pier there is located the club house of the Palm Beach Anglers Club, which serves as a repository for. the trophies of the club, including the silver cup offer e d by Pre.sident C oolidg e after receiving the greetmg from the pter. There also are found the club of the Cow Boys of the Sea, an orgamzation founded by Gus and persons who have saved or a_ss1sted m saving someone from drowmng: The organization of this famous club 1s most informal, one of the Principal features being the absence of dues. Officers are elected by "rolling the bones, a huge pair of dice kept for the purpose. The Cow Boys are pledged to be al ways ready for service in time of stress and in unusually stormy weather they patrol the coast. During a recent stormy day Gus noticed a yacht going th e casino headed for the inlet, wh1ch 1s dangerous at such times. With another "cowboy" he hastened to the scene to be on hand in case of danger. VV'1th them they carried a supply of sug-ooters, a type of life preserver inv\!nted by_ which is not bulky to carry and IS m flated in a few seconds. These he had patented in the United States and in 37 European countries and at present !s manufacturing them in Palm Beach. H1s plant constitutes the only factory in the community. One of the lates t stunts of the Cow Boys of the Sea was the capture on April 13, 1925, of two huge whales ;vho swam in too close to the end of Rambo Pier. These two monsters, the male weighing 25 tons and the f emal e about 10 were captured by members of the several miles up the coast after hours of struggle. It was not long be fore the female was reclining on the beach in front of Gus' Bat hs, the mecca of hundreds of sight-seers from miles around. 'Whe n it became necessary to dispose of the mammal, Gus had her skinned and helped to tow the carcass three miles out to sea. He returned with three tremen dous sharks which were in turn us e d to attract crowds to the casino. , Gu s could hardly explain to you just why he has been able to rise in 20 years from an immigrant youth, a life guard, to one of the leading business men of his community. although with his. de lightful Scandinavian accent he IS a facile speaker. He will just tell you that he had tried to give the public what it wants and needs. It is hardly pos sib le that he himself has analyzed the way in wh. ich he has capitalized his inherent Viking love and knowledge of the ocean by applying to his inheritance a shrewd American business sense and knowledge of the value of publicity. It is this ability to adapt himself to the business conditi ons of his adopted country which h as contributed largely to his success Excep t for retaining his Scandinav ian love of the water, Gus has concentrated his efforts upon becoming an American. He is a naturalized citi zen, as is his wife who came over from Denmark more than 10 years ago to marry him. Gus does not confine h i s interests to his own business. He is int ense ly interested in the upbuilding of the entire (Continued on page 238) Are You A Normal Person? If so your main desires are for :HEALTH,. .,., __ .. .. \ WEALTH,::Z and, HAPPINESS WHERE ON EARTH are all of these to be found in such a full measure as in TAMPA, FLORIDA If you wish to enjoy life and prosper investigate. Tampa and you will make it' your home. We have nothing to sell by mail but if you will come to Tampa we will be glad to assist you finding your r e q u i r e m e n t s in real estate of any form L. W. LEE R eal Estate and I 1we stments 504 Franklin Street Tampa, Florida 229

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A. 0. GREYNOLDS REALTOR a Large Scale whose development of College Park, Palm Beach Heights, Grand View Heights and in \!Vest Palm Beach ts wntten m re sults, not risks-in profits, not promises-Announces Greynolds'Highlands AT LANTANA GREYNOLDS & CLARK, Inc. SALES AGENTS West Palm Beach, Fla. \Vrite or "'ire 'for Reliable Information on CLEARWATER 230 The Sunset City Clark & Granger Realtors CLEARWATER FLORIDA Th e Florida Home (Ccmt imud fro.m page 84) a slipshod housewife and are forced to open the door several during cooking of the mea:! to put. m somethmg that you have forgotten the process will be held up, the oven cooled, and it is likely that the current will have to be started all over again. . There is something else; when the farm wife takes her turkey out of the stove though it is a fine bird and per fectly cooked it will prob!lbly cwenty-five percent of tts ongmal wetght. When Mrs. Young's turkey comes on th_e table it will weigh just exactly what tt Jid it went into the oven, and it will be just as crinkly brown and oozing with just as much rich il!ice as of the farm wife's, for there ts no shnnkage when cooking with electricity, and the full nutriment is thus reta i ned. The kitchen of the farm wife is as attractive as that of Mrs. Young, m its way. Her wood burning stove gives out a certain fragrance; her: blackened pots and pans emit delicious odors ; her home-made bread and hand churned butter have a lure that cannot be out done, and her pioneer hospitality is ever true and sincere. But consider the two women: Mrs. Young has leisure, a to e!Yjoy life with her family and fnends, whether she has a maid or not. The farm wife is tied to her kitchen, the four walls of her home. Mrs. Young has no sooty pans to scou:; no of heavy pots of water for n o enervating heat and dtst;actmg of cooking, for the electnc stove gtves off little heat and if she chose she could put an impertinent little vase of flowe:s on it and the blo ssoms would remam fresh, even without the aid of the exhaust fan. : f And contemplating the electnc re ng-erator, the picture of two persists: The one holdmg her sktrts about her as she tramps the damp grass down to the spnng-house to place anything that must be sweet and fresh ; the other lightly into her pantry to her tceless refrigerator. At this time, when Florida is outgrow ing itself and ice famines lengthening dimensions as grow!ng pa!ns do a small boy's legs, the electnc refng erator has proven a boon to Florida housewife who has one and, m fact to the neighborhood at large; at least, Mrs. Young's has. Vve sec: her on a hot afternoon, serene and at letsure, we watch a neighbor enter and her worriedly that her ice rna? fatled to come that she is entertammg her club t .hat 'afternoon, that she has .a frozen salad for refreshment a nd. tt ts too late now to send into town for tee . We follow Mrs. Young as she jumps lightlv up a .nd returns home Wtth neighbor. In a few moments sh e ts back carrying the salad. hfts the th r ee pans, divided off each mto small cubes : into some of the cubes she puts the salad substance, into others water. In a little whil e the salad will be frozen, the water will have turned to cubes of ice for cooling the water for gue.sts. The club is g racefull y entertame d w!th ou t a ripple of further disorder or anxtety on the part o f the hostes,; The iceless refrigerator works auto matically, too, with a on an elec tric current and the refngerant nsed is s e ale d up within the system and perfectly safe for home use. It produces such a. dry cold heat that it keeps food almost indefinitely. Milk placed in it has re mained sweet e ighteen days, and Mrs. Young laughingly tells how she placed a basket of grapes in hers, went on a three week's vacati on, with her family, and returned to find the grapes still in perfect condition. As with the electric stove the flavor of one article of food is not absorbed by, the other, and again. like the stove the refrigerator is con structed of pressed steel, white enamelled, and trimmed in nickel, so that it can be scoured with s oap and water. An' d in common with the old sprin g house it is so substantial that it can be passed down from generation to genet:a tion, inherited like a piece of property, and any parts of it can be renewed for every unit is easily procurable. And the housewife who has only recently pro cured a handsome ordinary refrigerator need not feel disgruntled, for electric in stallation ca n be effected i n the compart ment that ordinarily carries the ice. So much for the evening meal. In the morning if Mrs. Young so chooses she can get up in a heated house and to aD automatically; cooked breakfast, for her home is heated with electricity which the mere throwing of a switch will turn on and the electric stove will cook breakfast as, surely as it did the heavier meal. Be fore she retires for the night she can Start the cereal; place it with the materials for hash an_ d stewed fruit in. the oven, set the electric stove clock for six-thirty and serve breakfast without further ado at seve n. She has a percola tor, of course, which she can either attach to the stove or to a base plu g near the breakfast table and setting it on the table, can serve the coffee three minutes after it begins to percolate. She can use an electric toaster the same way with almost instant result; she can bake waffles in her electric waffle irons, sit ting at the table with her family, one every minute after the iron has beetl> l it for six minutes. The farm wife, on the other hand, gets up in the morning t o a cold house, a. slow cooking breakfast, and if she serves waffles she must stand over the stove and them, separated from her family, while hungry mouths call fo r more and more. The same useless expenditure of energy faces the farm wife in her cleaning and' laundering. On laundry day, when her help arrives, she must have t?bs, fu.rnace sad irons-a variety of unwte ldly Imple ments and she must depend upon the we a for the drying of her clothes. On Monday morning, Mrs. Young shov:s her maid how to operate her electnc washing machine. No long day of ever lasting rubbing on. a wash b_oard. The clothes are pfaced m a revolv!ng, revers ing cylinder carried up and dtpped do:wn again a .nd again into the. warm foan:ung suds for all the world as tf the splashmgs administered with human Vlhile this is in operation the dtrt IS extracted from the clothes and dropp ed' into a dirt trap, safe away from contact with the cleansed clothes. the clothes are turned out. and almost dry enough to t r on Now the electric iron is brought mto play-that marvel of at:Jd most universally used of electncal and a day of washing and tromng lias been reduced to a half day's labor. .. Continuing t o foll o w Mrs. Young m her cleaning operations, we watch her

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.-. RESEARCH AND SERVICE DEPARTMENT OF SUNILAND The R e s e a r c h and Service Department of Suniland will be glad to answer any reasonable questions r e g a r din g Florida from Suniland readers. r This Department will be particularly glad to in vestigations concerning industrial possibilities at any place in Florida or to obtain information for manufacturers who wish to distribute goods in Florida. This Department will be glad to s u p p 1 y information regarding transportation, school, business and other faci lities in any location in Florida, or information on soil or climatic conditions in any section. Ask all the questions you want. We are anxious to render all the service possible to Suniland readers. Please write plainly or type and enclose stamps or. stamped envelope for reply. Address all inquil'ie s to Mattager R esearc h and Service Departm ent, Suni land Magazine, P 0. Bo x 2711, Tampa, Florida. pass up her winding stairway and from one delightful .be d room to another, from one bath to the next each outdoing the next in modern appliances-a room in green painted furniture, decorated in hand painted roses, the windows draped in transparent cream curtains and a deep rich rose colored brocade ; oval .rose rugs on the floor, soft silk shades shielding the lights, and a diminutive gay figure acti n g as door prop. A room with twin beds, the overdrapes in pastel toned stripes, with the shades for the lights following the same design; light henna rugs. A room draped with rich cloth scattered with flowers; the guest room leading to the deck porch-not a speck of dust rests on the curtains, ornaments, books, draperies. Her electric yacuum cleaner, with its brush that revo lves a thousand times a minute and its suction tube, has climbed ladders for her, reached under furniture, air-cleaned her mattresses, fluffed up her pillo ws, beaten her rugs and swept them while they lay on the floor, and the dirt and dust ana germs have all been collected, tucked away in the dirt bag and safely destroyed. And now we turn to the farm wife Her rooms are mostly plain, and simply curtaine d and the only room that has any attempt at elaborateness is shut off to be used only on special occ asions. We se e the farm wife on cleaning day taking h e r rugs out into the yard to beat them, moving her furniture about the rooms, climbing to reach the cobwebs, stooping to pick up thread and lint that will stick to the floor; we see clonds of dust settling on the furniture and walls and curtains that will make laundering n eces sary often and will require the farm wife to go painstakingly over every bit of the furniture in order to fre e it from dust. v.,r e feel that she is r ight to keep he r rooms severely plain in order to cut dow n on her work. Her h o u sework finished she sits down to her sewing. Her l imb s are weary, her arms ache but the little gingham dress must be stitched fo r Mary to wear to school in the morning, and she works steadily but s l ow ly at i t And here again is Mrs. Young in con. trast She sits in the cozie s t of rooms with the bits of embroidery silk and ribbon, lengths of bedspreads, a gay dress making a riot of color as she indulges in this oldest and most pleasant art with plenty of time to spare. In front of her is her silent seamstress, the electrical sewing machine, that hems and ruffles binds and tucks and double seams with the mere pressure of her slippered foot on the pedal, and the guiding of her swift, small hands. The electr ica l home is the modern magic and the strange enigma of its innovation in Florida is the fact the houses in which this equipment is most c omplete are the picturesque Spanish houses pregnant with the atmosphere of mediaevalism. You may think that such ultra modernis m would be a jarring note in the ensemble of su ch a home with its tapestries, its grate d windows, its wrought iron balustrades and furnishings, but the house m Florida has been so modifie d that these im provements have a niche all their ow n and slip gracefully into the scheme of things not only proving boon to th.e housewife but adding a flair to the domi nant picturesque note. For instance, in Mrs. Young's drawing room w e glance satisfied l y at the battery (Contin11e d on page 234) Orlando Park JUST A .JIFFY FR._OM EITHER._ CITY \VUHQr Park .. Orlan:Jo .. the words Suniland and Florida are typical of all that we could say about uoRLANDO PARK" a homesite develop ment in the rolling, .. , ;;ection of a beautiful state. $500 to Write for Parti cular s ORLANDO ST. AUGUSTINE Alio Deveiopm. SANTA ROSA iD St. AU&"U$tlne FREE mFLORIDA is Unequaled for Investors Any !lind of Real Estate-Any place in florida LotsSJOO up .&sg Call or Wire for Particulars ,or WriteTo the 44 Year Old Reliable "BRUCE SERVICE" lor INVESTORS 303 Tampa S!.Tampa, fla. CLEARWATER. Reliable and accurate informatio n concerning in vestments in our city and Pinellas County. All Clearwater banks are our references. WRITE OR WIRE WALLER & LAMPHEAR Clearwater, Florida )-------.231 1 .-. I I ,,, f. f l I' .\ .. It .. ..

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Conteat will close at midnilj'ht November 25th. Photoa postmarked after th11 time will not be accepted. Nome and address written plainly should accom pany each photo or each lot of photos. Write name and address on separate sheet of paper. Do not write name or address on photo. A number will be placed on the paper containing Dame and addreu of contestant and a c:orre aponding numher placed on each photo. The name ond address recorda will be sealed and key numbers placed on the envelopes. Thue the iulges will have no knowledge of the photog rapher& in choosing the prize winninc photoa. Aa many photos as ciesired may be submitted by each Wrap photoa carefully and mail to: Camera Professional Rules of Contest Contest Editor. Suniland Magazine, P. 0. Box 2711, Tampa, Florida. Anyone ma,. enter this contest except employees o f The Publishinll' Company. The only restnctlon aa to photoa 11 that they must have been taken in Florida. Caption or descriptive matter must accompany each photo. This can be written 011 the photo, attached to the photo or written on the sheet containing name and addr.tss of contestant. No photo will be entered in this contest whi ch does n o t contain the f ollowin_g inform:1tion: !\"'ames and addresses of any indtviduals in the picture Locatio n of any scene. The submitting of a photo in this contest auto matically gives to Suniland the right to repro duce it in any is sue of the 1t!agazine. Credit Prizes linea for professional photographers will be carried when requested. No photo will be returned. Suniland reserve the right to buy any photo entered in thia COli test wh ich does not win a prize at the follow ing ra tea: Professional pbotoa not le11 than $3.00; Amateur photos not less thaD $2.00. No photo will be used unless paid for. Every photo submitted must be marked "Pro feuional" cr Amateur.'' Photos found to be entered in the wrong cion wiU be eliminated' from the contest. Submit prio"ts only. Do not" send nepthea. Prints may be any style or size. Prize winning photos will be published in the January, 19261 issue of Suniland. 01ecks wiU be mailed to pnze promptly following tho decisions of the judge&. Amateur to 2Jt (each) ......................... ......... $100.00 1st 75.00 2nd 60.00 Jrd 45.00 4th 25.00 5th Prize ........... ............. Prize ................................................... Priz e .... ......................................... Priz e ................. .................... .... ....... to 13th Prizes (each) ..... ............................. $75.00 50.00 35.00 25.00 10.00 5.00 3.00 22nd P:;'::: ....... .......................... ( ) 10.00 14th 5.00 .13rd to 32nd Prizes (each) ......................... ......... to 42nd Prizes (each) .......... ......... ............... 232

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If anything about this contest is not clear write to the Contest Editor for more in formation. Seventy .. two cash prizes will be given fer the best photos received in this contest. As we stated last month, we want photos: A c t ion pho tos-photos of animals, fish, butterflies or birds-scenic spots, bathing bea u ti es, prominent pe o ple children, beautiful homes, attractive architecture-sports, photo s o f industries, agriculture and horticulture, towns, highways, rivers, lakes, sea and landscape--aerial oinil' underwater photos-building and construction photos-ships, motorboats, yachts, row boats and canoes-trains and autos-interiors and exteriors, photos of anything and everything in Florida. There is only a short while left in which to qualify for thls contest, so whether professional or amateur, if you ha v e not already submitted pictures, better get busy. You may win o ne or more o f the pri zes Every . used that does not win a prize will be paid f o r. See Contest rul es. r. JUDGES OF CONTEST PERRITON MAXWELL-:-Editor, Suniland MRS. RUTH BOWMAN MOTT-Feature Writer C. VERNE KLINTWORTH-Photographer F. WM. HAEMMEL_:_Art Director M ] DOWLING-Advertising Manager, Suniland Read rules closely; wrap photos carefully and mail to Camera Contest Editor Suniland Magazine P. 0. Box 2711, Tampa, Florida 233

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1, . tJ _, DO YOU WANT INFORMATION ON Clearwater? We know Clea-r water and Pinellas County. : 4 ... .(/ .. j tu' nities now for real;: 1 estate investrrtents ... :.::--': 'r .," Write or Wire .. W A.LKER & FOLDS, Inc. .'i! j TED . .. .--.. ... Real Estate anc;l Investments Bass Building North Ft. Harrison A venue CLEARWATER, FLA. ... Our Reference: The Bank of Clearwater We Know of' "wiridciw s-; American in number,. softened with transparent cream curtains with rich overfolds of royal blue and gold brocade; .at the one-toned gray tug, the ove r stuffed furniture; at the tall back chair beside the fireplace. Above the mantel built of dull cream colored tiles, we note a tapestry of Spanish cava lier s and dancers; on the one side of the hearth, an old fashioned hand painted fire screen, on the other a wrought iron and brass fire set; the grate, an iron basket on feet, with so cleverly se t under it that it forms lovely whole. Everything is harmonious;. art is not outraged in any sense. \ ' ,! outside l ights fro m ihe inside, and vice ve_rsa, but in many homes the control is tnple lights can. be lit from outs1de, ms1de, and from the master bed room. In all modern homes, too, there are numerous floor and wall outlets that offer variety of arrangements not only hghts but for other attachments. these latest outlets neither the rad1 o nor the ph_one need be stationary but can be earned to any part of the house a nd attached where you expect to tlie_ next hour or two No exhaust mg runnmg to answer phone call after call, merely a reaching out of your hand and a leisurely return to what you are reading, sewipg, cooking, washing, 1ron1ng and even napping, for with a phan, e at hand you can await that delayed call perfect relaxat i o n instead of anxie\y. An )!lectrical trick has taken the irrita tion pu,t of the dark closet, though Floriga is not cursed with many of them. to your hair, and your d1ggmg for the thing you need a hurry that invariably buries itself in the darkest corner. The up-to date closet is automatically flooded with light with the opening of the door and" automatically darkened when the door is closed. Light fixt11res, ta b le pedestal, mirror frame fi11ishcd in polyclwo m e ble11d 1Janno11io11sly with the rough Plaste1 walls, wi11diug stair, a11d the wrou.ght iron and old oak balustrade. Then all at once, the fire flickers glm\s. Mrs. Young has turned on the electric switch. \ 1\Titchery, to be sure, but witch ery is reduced to science. The glow is thrown out from behind illuminated heaps of coal by high powere d electric lamps while the heat is deve l ope d from Though we have drawn our contrasts between Mrs. Young, the modern Florida housewife. and her opposite, the farm wife; our comparison has really been ,. units concea l ed back of the artificia l coal CLEARWA. TER on a reflector which in turn d1stnbutes 1t to the room. The heat can be turned at both medium and high, and on balmy fall days when no heat is neces Established Here for Five Years Write or Wire For Authentic Informa-tion Relative to Real Estate Investments. VAN DIVE R REALTY C 0. CLEARWATER FLORIDA JACKSON & WALKER Real Estate Brokers Landa Homes We Cruise, Investi&'ate and Appraise Landa or Businesa Properties Businesa Propcrtiea any .. \\here in Florida. 30 yean' experience in Florida'. Write or wire ua your wants. Office DeSoto Hotel Lobby Tampa, Florida Phone &ZZII P. 0. Box 674 234 sary the light onl y can be lit giving the aesthetic pleasure of a fire without the heat. At this time of frenzied building The nwdem kitch e n shou-ing the electric in Florida, when brick masons are at a ; JIO'Ue. premium and new made chimneys are more precious than jewe ls a fire tha t between the housewife who has electri gives h eai:. eliminates dirt and soot and cally controlled household -aids and the at the. same time adds beauty to the housewife who has not; the city, the home d eserves a place in the magic suburban, the farm housewife, for these home. electrical appliances are a boon to all The lighting fixtures throughout the : alike, and even in the most unse ttled home fit beautifully into the general distnct they can be installed, if yo u set scheme in both col o r and desi gn. The up your own little electric plant. The large wrought iron lantern at the arched initial cost of some of the apparatuses entrance, the chandelier of like design may be beyond the reach of many Florida dropped from the ceiling of the portico housewives but if the first outlay could form receptacles for the lights without be managed the savingin tiine labor and the slightest i1icongruity with the archi" human energy would soon "pay off the tecture and to heighten the romantic mortgage." The upkeep, of course, varies atmosphere frosted orange globes are with t he rates o f the electric company 'Used. in the district in which you live. With In the hall, the same type of fixtures the electric refrigera t or, it is said to be again save the modern lighting from about equal to the daily cost of ice with clashing with the old world atmosphere-all the wear arid tear of the ice man's the rough plaster walls, hand colored dirty shoes and careless delivery removed with iri des c en t hues; the winding stair-and the anxiety and uncertainty laid at way of wrought iron and old oak balus-rest. trade; the wall table topped with dark Thinking it oYer, we be lieve that the Italian marble. But here the antique most direct argument in favor of the finish is discarded f o r the p o ly c hrome electrically equipped home is the fact and floor lamp, table pedestal and mir-that Mrs. Young keeps but one maid to ror frame, all of wrought ir o n base, take assist her in her palatial home and that on soft and harmonious colors. both mistress and maid have more The lights in the Young h ome have leisure than many a home equipped with double control. That is, the upstairs a batallion of cooks, housemaids, butlers lights can be lit from downstairs, the and chauffeurs.

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:Be YoUr. own. Landlord! Own Your Own on the Beach APARTMENT HOUSE FO R PERRY E . HAWO'RTH, MIAM I B EACH, FLA . Martin L. Hampton & Associates, Archit.ects, Miami, F1a. Your Opportunity to Own an Apartment Home in Penn-Euclid CO-OPERATIVE APARTMENTS Work on this magnificent apartment home will be pushed rapidly to completion. It will .. be owned co-operatively ,and will contain 58 units. 'There will be 'three, four and five-room apartments. The building will be located on 15th Street, Pennsylvania and Euclid Avenues, Miami Beach. It was designed by E. A. Ehmann, one of the foremost architects iq the South, and the striking beauty of both exterior and interior will add to your joy of owning one of these apartment units. Every convenience and comfort known to the modern apartment will be included in this building; continuous hot water by a central heating plant; automatic refrigerator in each apartment, and garbage disposal by an eratmg plant on the premises ; elevator service. Nothing lacking to make a comfortable homewhere cooling ocean breeze. s blow the year round. Attractive Deferred Payment Plan This is you.r opportunity to own your own home in the most desirable section of the East Coast-AT LESS THAN THE COST OF A LOT IN THIS SECTION. Within two blocks of Miami Beach public school, two blocks from street car line, and within four blocks of the ocean. Owing to the great demands for apartments of this character and the fact that the number of units is limited, you are urged to make reservations with us AT ONCE! Solve youc living problem once and for all time in. the most economical and decidedly the most allround satisfactory way. The Haworth Bond & Mortgage Co. CONGRESS BUILDING . MIAMI i t 235

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THE five reasons which make 8% the dominating rate in Florida are clearly stated in our pamphlet, "Why Florida First MortgagelnvestmentsPayup to 8% ." These reasons are worthy cf investigation. Write today f::r copy of this pamphlet-sent free and without obligation. r,.,.,t in Florida at 8% $100, $50 0 and $1,000 Bonds Arranged TRusT CoMPANY oF FLORIDA .Paiclin Capital and. Surplua t.soo,ooo MlAMI FLORIDA 1 Want to know F1orida's five re&SOlUI for 8 % and eafety. Name---------Street---City . ..... ... . .. .... Sta t & Z311 HOTEL MABON, JACKSONVILLE, FLA. IOD RH!IIIo oil wltlo Botto. Florlda'o IMitlt Year-reud Hotel. 8Mt'lt H. MMia, Mar. Mr. Investor! We have made mooey for our client we can do the same for you. We have Business Property, Subdivisions, Hotel Sites and Orange Groves. See us at once for Security, Stability . 1 and Service-deal with Realtors. MASON & CLARKSON Realtor Auburndale, Florida Located ;,. the richest county in Florida, o" lwo railwa y and beautiful lakes. SEE ME FIRST For Fourth Street North Lots (The Road to Fortune) IN CITY GARDENS W. J. WARRINGTON REALTOR-NOTARY GroveJ, EzchangeJ, LotJ, A.creagt P. 0. Box 151 St. Petersburg, Florida 236 A Crazy Complication (Continued from page 68) tation to New York was refused. It was the most terrible blow he had ever suffered. Up to the moment of his dismissal Marsden had always cata logued himself as a doer of small things. He had been satisfied to trace blue prints for the firm of Lester and Livau dais instead of using his education in architecture as a means of striking out for himself. Stranded, and goaded to action by Gloria, he decided to try his hand at a new and original type of house for Florida. The houses in existence there, he had claimed, appealed to only a limited class They were designed either along jazz lines to catch and hold the attention of the buyer who favored jazz construc tion or along more conservative, if more beautiful, lines to sell to the jazz hound's antithesis. A happy medium, he in sisted, was not in existence-a blend of characteristics that would appeal to both without offending the taste of either. In his plans he tried to design a house with enough dash to appeal to the former class and enough honest-togoodness beauty to appeal to the latter. He was elated with the success of his efforts and Samuel R. Higgins, one of the largest owners of acreage in that locality, had agreed to a partnership with him for the use of the plans in a new subdivision he was about to develop. "Higgins is getting old and senile," A llen objected. I wouldn't boast about Marsden's deal with him, if I were you. It isn't any glory to :Marsden that he persuaded the old man to share the profits of his sales. Personally, I think he ought to be ashamed of taking ad vantage of Higgins' old age." "Daddy, duckums, you're fibbing again," Gloria objected. "I've been asking around about Mr. Higgins and from what I've heard, I understand that he has a reputation for driving a hard bar gain-unless his own interests are at stake. "\Veil, the real test will come when the houses are offered for sale," Allen re plied. "Higgins and his subdivisions --" He was surprised into silence, at this iunctur. e, by Gloria suddenly snapping her fingers "Glory!" "How often snap your table. Mrs. Allen admonished. haven't I told you not to fingers? Particularly at "A thought came to me just then, Mother, darling," said Gloria meekly: "Oh, but it was a wonderful thoughta beautiful thought. It had something to do with our. moving-<>r, possibly, not moving." "What is it?" Mrs. Allen asked quick ly and hopefully; "Father has a stretch of acreage next to that owned by Mr. Higgins," Gloria went on. "Why not have him develop that and. let us keep on living here? Heaven knows, he has capital enough to do it. Mother, it's time for us to insist upon our rights. Father has had worlds of fun during the last three years moving us from place to place, from pil lar to post, while we've had all the work and trouble. Last time he prom ised not to sell this house without our (Continued on page 239) Let Us Tell You About Clearwater and Pinellas County THE GEO. T. PINDER ORGANIZATION 511 Cleveland SL Phone 2380 Clearwater, Florida Good Buys Ninety acres at Naples, Florida, good for subdivision; $1,000 per acre. -Thirty lots at Naples, Florida, already subdivided for $10,000 -Three hundred and twenty acres in Glades. County, a bargai n at $100 per acre. --One good business lot in Fort Myers, one block from new depot, size 125 by 210 feet; $130,000. -Lots in Fort Myers from $650 to $25,000. --Loti in Bonita Springs from $350 to $1,000. We h a ndle eYeT)'thtnl in r e al e stte. Your inQuiries wtr es and eorr espond ent"f' are tnvlted Prompt and reliable information supplied to all Sunllancl Readers Try us Bozeman Farabee Realty Co. Successor to 0. C. BOZEMAN Suite 44, Hendry Bufldlnl' FORT MYERS, FLORIDA Indian River Acreage 53 acres with 1,700 feet on Indian river and 1,700 feet on the Dixie Highway. Located between Wabasao and SebastaJn. W ould make i d eal Price $85,000. Terms arranged. KINCAID HARPER 251 NortheasA: Second Street, MiAm1, F1a.

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... -! I _ _ _ J-111 _______ 1 ---t r I I I I I I I I I I I tt The Isle of a Thousand Palms" ATED on beautiful Clearwater Beach Island, Mandalay is the outstanding development of the West Coast. Sales announced on the opening date of sale, September 14, totaled over $2,300,000. Mandalay is linked to Clearwater, "the West Coast Miami" by a new million dollar free causeway, now under construction. dalay's unusual setting of natural tropical and semi-tropical growth makes possible the development of one of the surpassing niunities in Florida. CJ). b There are thousands of lots in Florida er-but only a limited number in Mandalay! I :J' ;r I I I I I MANDALAY is indeed da's matchless hmne com; relation to the great cities of St. Petersburg and Tampa. Note I munity. The location is ideal-on the Gulf of Mexico and Clear; water Bay. Its natural beauty sands of palms. Study Mandalay's location in -On the gulf-
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NORTHERN INVESTORS WITH LIMITED CAPITAL Learn the details of the popular ar{d profitable syndicate plan. Form a partnership compact among your close friends, each investing a modest sum. Write promptly for details of a plan which has proven ful in buying and selhng Flond.a real estate, home-sites and improved property. No obligation incurred in askina for details. Prompt repliea to all >Mho inquire. ADDRESS Syndicate Plan Associates Franklin Arma Buildina Fort Myera FLORIDA MIAMI REAL EST ATE Will Make You BIG MONEY \Ve have the best offerings obtainable both in Miami City property as well as ACREAGE Any Part of State -Consult UsRealtor Stewart Hollopeter McCune lnaurera 901-4 Firat National Bank Bldl' MIAMI, FLA. Pboae 74-CS Sanford Grove-a .-trlcted auburban addttioo Just ouUicle the llmlta al "The City Substantial." Build your home in the shade .:.r towering pines, where the elevation . the coolest in summe r and the dnest I..Q of Florida's wonderful atmosphere. Wnte for our advantag-eous offerintr of opening prices. SANFORD GROVE, INC . F irat Nat'! Bank Bldl'., Sanford. Florida NEW YORK: 115 Bank PROVIDENCE: MIAMI: Hotel Leamlnrtoo 4 2 3 Industrial Tru1t Bid. ACREAGE SUBDIVISIONS The Heart of the Hill Section PAUL D. JOYCE REALTOR Real Estate and Investments CONSOLIDATED ARCADE BUILDING HAINES CITY, FLORIDA 238 -Host to th e Atlantic (Co11tinued from page 229) community and has served both a.lderman in Palm Beach and of Palm Beach County. Hts abthtr. as an advertiser has received irom his election to the. of the County Ad Club. A t all ttmes of public celebration, he is among first to offer the hospitality his. casmo for the occasion and no fest1va l IS complete without aquatic sports at Gus' Baths. The West Palm Beach high school students train for swimming meets in pool without charge; the boy and g1rl scodts pass their tests there and Davi d Gardella g1ves g:nerously of his time, without remuneratiOn, to tram them. But Gus is not satisfied with just playing host to the ocean to. the pe_ople at hand. He is interested m makmg the scop e of his activities international and at the same time advertise and help Palm Beach. It is with this in mind he is now dreaming dreams of a bnat from the United States Sh1ppmg Board, making it over into a pleasure boat for tourists direct from Palm B each to Europe. He is certain that with a ship upon which to practice he could p.,rfect a system of loading boats w1th produce from the. E':erglades by cables irom the end of h1s p1er. Such a system he feels would be a tremendous boon to grower s here while the completio n of the inlet to allow the passage of larger boats is pending. \Vhat if it does sound impractical? \Vould not the erection of a 200 fo o t casino and 920 foot pier have sounded so to the immigrant youth with $72 in his pockets? Florida Architecture ( C ontinue d page 86) mitted. "This is possibly due to the fact that so many new communities have been springing into existence and the crying nee d has been for houses and buildings. In meeting this urgency, and fighting against time, something ha,d to be sacrificed. "The types best suited for the Florida climate are the Spanish, whether it be pure or with Moorish influences, Italian Renaissance, or Byzantine. At any rate, they are the mos t popular and many be autiful effects may be achieved with them. However, personall y, I am breaking aviay from Spanis h types and using the Italian Renaissance more frequently. This latter type suits the climate ideally and, when properly handled, is a feast to the eye. "Much c orrection and improvement can be made in the color field. The tendency, in some Florida localities, has been to achieve the most dazzling color effects possible. \ Ve see reds, and startlin g greens, and purples-sometimes all three blended on the same e x terior surface This, of course, is entirely incorrect-from both the angles of taste and good judgment. "On the other hand, it is desirable to give a stucco exterior a certain amount of color, just as it is desirable to give it a rough finish-and both for the same reason: the ocular effect. A smooth finished stucco exterior would reflect the sun' s glare entirely too much. Therefqre, we give it an uneven, or sponged surface so as to correct this condition. \Vhite stucco a l so is too dazzling to the eye. An addition of some mild tint improves it considerably. "Deeper and more. brilliant tones .are never quite so effectn: e . F'!r 0!1e thmg, when used without d1scnmmat10n, they are an exhibition of bad taste. And the very same Florida which makes it necessary for us t o tmt the stucco to a certain degree is the worst to the brighter colors: In a sh?rt whtle fading and discoloratiOn m and. very rarely is it an even fadmg and dis coloration. I don t like to the appearance of some of these bnlliantl y colored houses five years from now. "It is my honest opinion that th1s mad orgy of colors will be sh?rt So many factors will automatically m1htate against it. For one thing after owners are able to see what tricks the sunlight will play with the c _olors they wi .ll offer no res i stance to tonmg down .thet r pigmental tastes. Comparison will also help to effect the change. a dig nified cream tinted house bes1de a daring purple one-and the argument is won. "However there is another important question to' be considered which is not quite so .apparent, on th7 surface, as period detail o r stucco fin!sh. I am _re ferring, here, to constructive It is quite a simple matter to bmld !" house in such a manner as to make It offer no res i stance to toning down their a paper doll s house. Of course, no reputable architect or honest would enter into such a deal but astde from this fact, there. are quite a few of these houses in existence-not only in Florida but in every state of' the Union. "During this period of almost unprecedented demand for living quarters of any kind many builders will be sorely tempted to snatch quick and easy profits by erecting architectural shifts instead of durable homes. Th1s would be a very grave error. They would not only be placing. their own reputation in danger but also jeopardizing the future welfare of the s_tate. A community of houses that w1ll ever amount to anything must be built on a foundation of durability and permanency. "In the early days of recent prosperity, when persons from all over the country were rushing to this section to establish homes, there were many serious construction errors made. This was natural and unavoidable. More over, if these errors had bee n perpetuated we wo uld have cause for selfaccusa tion. I have been watching the situation very closely and I can safely say the general tendency of building has s lowl y but surely turned towards durability. We find l ess .and less exterior walls being built with metal screen and stucco slapped over it. 'This, in itself, is a ve r y good indication. "From personal experience, I find that durability pays for itself over and over again. And I have found that the most durable materials for exterior walls are concrete blocks with stucco finish-particularly in the coast towns where the houses must stand an occasional heavy wind. These materials are recommended to the man whose honesty and conscience plays a big part in his building operations-and a l s o to the man who builds only for monetary profit. I add the latter because a durable house al ways brings more on sales and resaleswhether or not the conscience enters into the proposition at all. "Another good point for the state is

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that. general construction_ indicates the houses are being erected for year-'round occupan cy. Certain sections of Florida will always remain, more or less, winter resorts-not because the climate is bad in the summer but because it is excePtionally good' in the V.'inter. But the houses that are now being built in the majority of. towns show plainly that their owbef{' intend to. live in them tW.elve _mo.n ths e.vei:Y. y(!ar : They be ing built : plainly for -permanem:y comfort, C)ferheasJ ,sentilalion aild other summerconvemences: .. : -"We need ncde:ir. br. dread for Florida's archit.ectural future.: .Every in dication points towards an excellc;nt building program which will embrace not' nearly so many errors is are evident -in .-already -i:onstructed .-:-: F-loffda had her dax of experimentation and is passing intd,1 ';1 .new era. The new .blood that is enter'iijg the state will unquestio nably .. profit by the mistakes of the old .mistakes are so y.ery pa'Fent that it is impossil?fe forto or fa!l' to' see them. That i,s on rede'em_mg ,feature . Becau!\e, once having been seen and recognized, cor rection follows as a matter of natural con s equence. . "Of course, it will be a number of years bef6re Florida will be able to catch up with her tremendous building pro gram. Old cities are expanding, new cities are springing into existence and future cities are being planned. With aJf'these con 'struction activities it is no wonder that contractors and architects are being overwhelmed with work.' Howe-i er, it is to their credit that they, despite this deluge of work, are showing a tendency to give more attention to the finer details-to use their materials' with scrupulous care-and to give buy ers quality and value in the product of their labors. "The Florida home of the future must be a thing of quality and durability. By looking ahead and planning ahead into the future we will automatically take care of the present. Let us not sacrifice the future welfare -of the state for a slightly larger profit of today." A Craiy Complication ( C 0ntinued from pag e 236) consent. He's broken his promise-de fiantfy broken it. We haven't given our consent. As far .as we are concerned, the house isn't sold. It's up to us to make him live up to his agreement." "Us?" inquired Allen with no little amusement. "\Veil, mother, then," Gloria corrected herself. "It is true I can't do anything, but she can. You know as well as I do that you can't put the sale through without her signature. If it were up to me, I would refuse to sign the bill of sale." "I really believe y ou would," Allen ad-mitted thoughtfully. "But not your mother, dear." And Allen beamed benevolently upon his meek, mild-mannered helpmeet. She had never opposed him in anything he had ever done-had never even opposed any of his suggestions. This time, however, he received the shock of his life time! "I think Glory is right," Mrs. Allen said : quietly. ':'"You :promised to con sider our. : wishes and you' ve just goQe .ahead with the sale as if you had never made such a promise. The only way to y0 u recognize your responsibility is for me to refuse to sell . I hate to do it; R.'obert, but it seems as if it is necessarYt '"iVhat t'; expio_. ded Allen ly. . . ; :l crie d The proper thing for us to do is not to. pry \OO. closely into. the_ things that ha_pperi _e<:l and ,wer(1_ said during the next several miri,utes in: -,the Allen menage. AUep; PT9bably ior the first in -;'ll!as. firm and m her oppos1t10n to Bob j Jlel). s pl
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We Believe in the Future of Punta Gorda, Florida On Beautiful Charlotte Harbor Write for our confidential plan assuring you an investment profit. TURNOVER REALTY CO. Punta Gorda Florida FLOROSA INN American Plan On Santa Roaa Sound and Gulf of Mexico EXCELLENT CUISINE R'ites $4 .50 to $6.00 BOATING-HUNTING BATHING FISHING, DANCING, etc. FLOROSA FLORIDA \; IT'S FREE-IN FLORIDA \ 'nle .l"inett Year 'Round Climate 1D the World -U 8 Weather Bureau. They n o w eall F1orida the ''Bun Poreb of the Nation. Orlatnally the Florida meant merely the "Land of Flowen: but nowadua tt means abo un11m1te d opportuntty-Bea1th. Comfort, Hap-! pin.eas, Wealth. No atate ine ome or inh eritance taxes ; : ner--the PlJI'round of the Rich, the Paradise of the Poor TAMPA h FLORJDAs Clty--otate.' 2 il,t of lnTestmenta. H o mes. Grovet and Farms. Tampa-: Weat Coast Realty Co. Inc., opposite Poat Otrlce ''Since Before the War, Tampa, Flortd L '' "He profits most Who serves best" See "Skip" Conyers when you come to Fort, with Conyers Realty Company 36 Patio de Leon 240 male of her heart's desire and had promptly fallen in Jove with someone else, to the satisfaction rather than to the chagrin of her precious Dam. "That reminds me," exclaimed Allen, glancing at his watch. "Where is that young lady?" "She went to a beach party with the Hall boy," Gloria replied. "I though you told me that she came to Florida to cure some sort of heart trouble." "She did," Gloria said with a very straight face. "And she was partly cured when, lately, she suffered a relapse." "Poor girl," remarked Mrs. Allen. "She looks so healthy no one would think she is ill" Dam's arrival, at this moment, was a relief to Gloria. He came, as usual, in his bright, shining machine-on which he had spent all his ready cash as a first payment. Upon arriving in Florida his bank balance had been none too im pressive. Gloria had advised him to stop worrying about expenses and devote all his energy to presenting a bold front to any and all who might care to inspect it. Listening to her logic, he had to make a splash, as it were, even though it deprived him of all available funds. He moved into an expensive apartment and bought his impressive machine, regardless of the fact that he hadn't the slightest idea where next month' s expenses were coming from. These moves cost him his bank balance, but unquestionably brought him results in the way of partnership in Higgins' new subdivision At the sight of Gloria's visitor, Allen ga,e vent to a grunt and would have withdrawn to another part of the house, had D a m not asked him to stay for a few minutes. "A little business I'd like to discuss with y o u he had explained None too genially, Allen sank into a chair in the living room. "Then, if it's business, perhaps I'd rather leave until you're finished talk ing," Gloria suggested: "Not at all," Marsden assured her. It's merely a few questions I'd like to ask your father about some acreage he owns next to Mr. Higgins' new sub division." Acreage? The acreage I "\Vhat about it?" Allen demanded. "Nothing much," Dam replied easily. "Mr. Higgins wanted me to ask youin a friendly, informal way, you understand-how much you'd take for it." "Not for sale I" Allen grunted. "I had a idea it had been listed--" "It was, Dam," Gloria told him. "But Daddy, duckums, has decided to develop it himself I thought maybe you two might get together on some kind of proposition--" be glad to," Marsden said, "only ''Well, I wouldn't," Allen replied bluntly. "Only--" Dam finished after a moment's pause, "I'm tied up quite bindingly with Mr. Higgins." "Just as well that you are," Allen snapped out as he heaved himself out of his chair and started for the door leading to the b_ac-k of the house, "be cause I want an architect, not a-whippersnapper I" (Part 2 will appear in o ur Dec e mber isS14c. ) ........ (ODNn' P001aeu a profit able farm or in t h I 1 Bountiful." H til 1 and 1500 lakea. De Jightful year round climate. Fruit, vege table, poultry, dairy, general (arms. Rare invutment opportunities. towna, paved roads, good schools, churchea. Land $100 to $200 an acre. Improved farma $1000 to $3000 an acre. ... or YRt:E booklet wrlte, Orana CentJ Chaber of Comrwma. 6J State Bank Bldr. Orlondo. Fla. Desks For CHAIRS Every TABLES Purpose WICKER FUBN.ITURII Files Wood ADDING and MACIIlNES Steel TYPEWRITERS Safes CHECK WRITERS Iron FLOOR COVERINGS and Steel ELECTRIC FANS Cooda of ua returnable within thne daya U they can be elaewbore at u low a price. Office Economy Index aot-a St. Phone 2811 Tampa, Fla. M. T. Reed Construction Co. General Contractors Building 17 De Fort Myers =-Paving Leon Building Florida -----------------------------------------... J. C JOHNSON E. C BENNETT 1 Johnson & Bennett Realty Co. I City Property, Farms, 1 l Orange Groves and _Acreage 1 1 Ocala, Marion County, Fla. Reference: 1 Munroe & Chambliss National Bank 1 DEAR FOLKS: Getting readr, thinking of Fla. agin what the use of tbmking if you dont act. pack up if your broke when you get here I will take care of you, if your willing to trust me, and buy a cheap lot at $500. i'll pick out the best I have. NUF SED Dan Morris St. Petersbur11: Fla. We Buy! We Sell! We Liatl Lots-Acreage-Homes Business Property WIR WRITE! JOYCE REALTY COMPANY DE SOTO HOTEL BLDG., TAMPA, FLA. Phoae 4188 INVESTORS Come, Brokers, co-operate. \Ve offer homesites, acreage, lake -prices $100 up. No mosquitoes. hard roads. Come quiclcly R. MATTHEWS, Oxford, Fla.

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What It's All About and Why Questions that are uppermost in the minds of everybody contemplating in vestment in Florida are intelligently and conservatively answered in our booklet, sent free upon request. THE TRA YLORS OF DAYTONA DAYTONA BEACH FLORIDA uw e Are Proud of Dunedin" Natural Setting Unsurpassed Opportunities Unlimited uTh.e Best Water in Florida" We Offer Our Services and Invite Your Inquiries Acreage and Waterfront Estates Business and Residence Property Grant & Skinner Realty Co. Phone 6171 DUNEDIN FLORIDA .. Rush not on l y our middle name, but out first. l ast and all other names. We realize the value of time to the advertiser We plan. design and engrave all kinds of pictorial adve rtis ing A Contact Man will call at your request Day or night service. CLYDE GLENN COMPANY 1110!1 FRANKLIN ST. TAMPA. FLORIDA A Florida Bargain I have 173 acres of wonderfulvalue property, located on Big Pine Key, just 30 miles west of Key West. This loca tion is full of meaning for developer or investor. This land is high and dry and well wooded. More than a mile of water froritage adds to its attractiveness for many purposes. This is in the midst of greatest activity and is ideal for sub-dividing. O versea railway now crosses this Key and an oversea highway is now under construction. $1,200 per Acre One-third Cash Brokers Protected T r ite o r 'wire I. ROVIRA c / o W. L. McNevin & Co. 505 Tampa Street Tampa, Florida 241

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6blPlliECIE ({))/ IEITG That Accounts for It your girl from Florida? She has the accent." "Naw-her father runs one of them Dixie fiiling stations." A Bargain Miami Landlady.-The room' s well worth the money because of the lovely view. Prospective Boarder.-\ ell, halve the price and I'll promise never to look out of .. the window I Peeved The big car was speeding a Florida village at a mild forty-five mtles an hour. "Henry, dear," said the motorist's wife, "I don' t think you ought to be driving so fast." . "Why not?" asked Henry, m surpnse. "Well," explained his wife, "I have a f,.:!ling that the_ poli7em-an who is shoutmg and running behind us dotsn't exactly like it." i\nvther Late Vacation "If you insist on go ing to the mountains in stead of Florida," de clared his wife, ''I'll cry all the time." "In that case we can have the mountains and salt water both." His Mistake A Palm Beach man driving at night, met a woman d r i v e r and thought she would give him half the road. Seven stitches were necessary. At the General Store Stranger:"W o u I d you mind telling me, who is that man over there?' Native :-"That's Bill Simpkins-and we folks in this town think him the laziest m a n in Florida." Stranger :-"Well-he can' t be the laziest man -else he would either get up or sit down-in stead of holding him self up in that position on his hands." N a t i v e :-"Y o u 'r e 242 wrong there, stranger. Some of the boys put a tack on that bench-and Bill's too lazy to get off it. Makes a Lot of Difference VVife (on auto tour near Jacksonville): "That man said there was a road-house below here. Shall we stop there?" Hubby: "Did he whisper it or ,;ay it out loud?" A Petty Climate 'Did the Florida air brace you up? "\ onderfully! W hy, after I'd been up there for three weeks I got so I could pay the hotel charges without a quiver. OLD WIVES' TALES A NEW FLORIDA PLA.N:f There is a new flor al specimen now in which is likely to nval m productiveness the hibiscus. The original was imported from the North buttakes kindly to our salubrious eli: mate. ; . The botanical name of this new pro duction is not yet determined. but l think it should be named lampost i o subu bm1itis. The colloquial name is \bite \ ay, or with some "Great \VhittWay." It is a stiff growth, usually about etght feet tall, and is surmounted with round or oblong bulbs. Sometimes there will be only one bulb on each plant and on others there will be from to five It is now to be found scattered throughout the entire state sometimes half hidden by the dense pines, and miles from an inhab it ed place, but it thrives and blooms oftener in or near civic centers, and THERE GOES THAI PAtNTP HUSSY. NOW. F'AR SE IT FROf-1\ ME ro SPR.E,..D GC.AIIIOA\...-BUTseems to be more nec essary to a real estate development than any other of the numerous t r o p i c al trees a n d shrubs. THE' STOR'f I HE-Af<.P ETC..It is not a native. It does not spring up or thrive without the aid of careful planting It is always set out in long, stiff rows. Some times they are planted close together and at others quite a distance apart, but they are never long absent from a new development, and frequently follow "the trail of the lonesome pine." Like a certain cereus, the plants bloom only at night. The bloom is a ye llow flower, complete ly incl osed in the bulb. Sad to relate, there are many of these planted that never bloom. From its nature it blooms better and oftener in thickly-settled commu nities, but you will find an occasional bloom, far, far away in the pine woods, where no one ever sees it unless

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' Show Us That You Can Sell And This Tract Is Yours to Sell! contacts throughout the state put us in touch with many good buys. Many of the tracts under our control can be handled in any one of several ways. Time does not permit us to give personal first-hand direction to selling all of our properties. So this most unusual opportunity presents itself. Manatee County are 4 290 acres, shown above as the Bradenton Tract. This acreage is between Sarasota and Tampa, close to Bradenton. Over two miles of navigable river frontage. Over six miles of paved road frontage. Ovet six miles of railroad-Seaboard. Property adjoining to the West of this is priced at over $1, 000 per acre. -The property is ready subdivision 9evelopment. We will sell all or part. We will help finance and retain part interest, if desired. You can make money any one of several ways. WIRE YOUR OFFER TO WALLNER .. HAYNES REALTY SIEGFRIED WALLNER R. TAYLOR HAYNES 66 N. E. Second Street MIAMI Phone 4697 FLORIDA .... 243

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they are riding along a lonely road. This flowering plant, although very popular, is too large and unwieldy to lise in bouquets, but I will say that wherever they flower well they add at night a weird beauty to the tropical landscape. Desperate Meana A man had looked vainly all day around one of Florida's thriving cities for a house to rent. Towards evening, in the depths of despondency, he drove down to the docks and arrived there just in time to hear someone calling lustily f o r help. Jumping out of his car the man rushed to the edge of the dock and saw another man floundering around in the water. "Throw me a rope," yelled the man below. "I'm drowning." "Where do y o u live?" shouted down the house-hunter. "Two-sixteen First Avenue," replied the drowning man. "Who's your land lord?" demanded the house-hunter. "Richard Moore. ;' Instead of throwing the drowning man a rope, the house-hunter sprang back into his machine and drove back to town madly. Arriving at Richard GAMBLERS, NOTE! Moore's office he rushed in without waiting to be announced. "I want to rent your house at 216 First Avenue!" he announced quickly. "Already rented," Moore told him "You're wrong about that. The man who formerly occupied it has just been drowned." "Correct," snapped Moore. "But the man who pushed him in sub-leased it five minutes ago." FrQm Tampa Tribune Story of a pet cat fish going insane after e a t i n g dog biscuit prompts curiosity as to why anyone should make a pet of a catfish, how the catfish masticated the dog biscuit and how a catfish, which is without brain, could go insane. Outside of these lit tle doubts, the story was a good one. At Miami Beach "Oh, Semmy, Semmy, such extravagance I At four o'clock in the afternoon you buy an All Day Sucker I"

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. --.. -"\.. ....... ...;;-Where the homes of Florida will be EVERYWHERE under Florida's blue skies and by her warm sparkling ocean, houses of magnificent design are springing up to grace a landscape already endowed with more than usual charm. It is fitting that America's finest homes should be built on that strip of land where the Gulf Stream circles to the land and it is fitting, too, that right here in the center of things should be Genesee Isles, a materialized ideal of all that a man desi r es when he is searching for a place to put his home. Genesee Isles has all that Florida has to offer and more, for here are combined the old world atmosphere of Venice with the brilliance and gayety of the modern world. Here, in this most exclusive and desirable section of the coast, homes fashioned with the greatest skill man can command will be built, each fronted on one side by a fine rock road and on the other b y a wide waterway, deep enough for a yacht. Genesee Isles is the sensation of the year and provides an unusual opportunity for the investor or the home-builder. America's Venice De Luxe GENESIS IMPROVEMENT CO. DOUGLAS J. LUCKHURST, Vice-President and General Manager Where Genesee Isles located MAIN OFFICE-Miami: 245 E. Flagler St. (129 Vail Arcade) MIAMI BEACH FORT LAUDERDALE POMPANO DAYTONA BEACH PALM BEACH 245.

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TAMPA Bayshore Acreage for a Master Subdivision Fine Bayshore Tract with Full Ripa_rian Rights Naturally adapted to master residential and winter home .subdivision, with winding shore lines, islands and yacht basins. Has heavy growth v i r g i n timber. Close to Tampa and directly in line with Tampa's prinCipal resi dential growth. Some of state's finest developments 1 nearby. Now has I 1 Three-Quarters of a Mile Bay Frontage which, according to detailed plans prepared by_ prominent engineers, can be increased to more than three miles. Four Miles Frontage on Main Traffic Arteries One leading directly out from city crosses tract (frontage 1 miles counting b o t h sides), and another, also lead ing directly out from city ordered paved (frontage miles). 321 Acres in Tract But if filled between high and low water lines, 110 acres additional would be made ; still further fill is easily pos sible at low cost, if desired. This is the Logical Location for Florida's Next Master Development JO NES-BLANK REALTY CO. lncotpcrated REALTORS Phonea 3892 and 3872 202 Madison St. Tampa, Floridat : 246 .. We Know Juat Whereabouh in Florida Thia Happened Country Cousin (after prolonged in 'spection of building operations): "I don't see the sense of putting statues on the top of your buildings." Friend: "Statues? Thos! aren't sta. tues. They're bricklayers." IVj. "Yes Sir I I'm going to Hollywood tomorrow." "Going to make a fortune in the movies?" "No, in Real Estate!" Down, But Not Out At the Miami race track last. win te r the following conversation was over heard between the rider of one of the losing horses and his owner: Jockey: "Well, anyway, I wasn't last. There were two horses behind me. Owner: "Gwan. What's the matter with you? Those were the first two h orses in the next race." At the Beach Miss Daytona: "Yesterday a crab caught me by the toe. Very ill-mannered of him, don't you think?" Mr. St. Augustine: "Very bad tasteer, I mean-it was going to the extreme though rather, what I" Thia Waan't a Florida Boy for Two Reaaona A coal merchant advertised for a boy. A red-headed, red-faced boy applied for the job. "Do you like work?" asked the mer -chant. "Nci, sir," said the boy. "You get the job," said the merchant:_ "You're the first boy who's been here today and hasn't told a lie For Less Than Half Prices on Lots Across Street S. E. Corner of Memorial Highway and Lincoln Highway 75x150 Terms All property offered is owned or con trolled by ua-1tf.Mtsre REAL ESTATE

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. _To the Purchaser of TampaProperty ,:, We wish to cail yo"ur attention to Section17,-'Township 28, Range 18 East, which is so close to the Tampa of today, that it is CERTAIN TO BE A PART OF T AMPA in the-near future .This is without a question one of the mo s t desirable dose-in sections to'be had t'odajr at anythirlg like this price. It has the advantage of. pa v ed .Highway running through the 640 Acres: A High way now being opened one mile on the South line. There are Subdivisions al1 the way into Tampa. Orange Groves adjoin this property on the East and 1{orth. -. Se ven miles from Court House. T w o creeks pass ,through the property, giving perfect drainage. It is practically clear of palmetto and can be cleared at a cost of le s s than $25 per acre. The Highway frontage of two a nd one-half miles, cut into lots at prevailing prices SHOULD PAY FOR THE ENTIRE TRACT of 640 A cres. If you are in the market for an inv estment, or in a posit io n to con si der one, it will be worth your w hile to investigate this Cut into acre tracts, this prop erty would bring $2,500 per Acre, or this property will cut into 3 ,072 lots, 50 xlSO allowing for all stree ts, if you want to subdi v ide Lots in this vidnity, one mile thi s side, are selling for $1,500 each for 30-foot. frontage. Our price is $1,250 per Acre. One-fourth Cash, Balance 1, 2, 3, 4 years at 7 per cent. interest. We require 5 per cent. Binder to clo s e December 1st, 1925. Subject to prior sal e BECKWITH& WARREN CO. REALTORS "ESTABLISHED 1887" TAMPA, FLORIDA 501-6 TRIBUNE BLDG. W. L. DENTON, Sales Mgr. They Speali Thia Way in Port '"Has any one seen Pete? "Pete who?". ... .: ;,. "Kerosene him yesterday and he ain't benzine .-, .-' \ : / / / "Hey there feller I What yo' all runnin for?" "l'se gwine t'stop a big fight." Who all's fightin'?" "Jes me an' another feller." Some Teat Orlando Girl : I wonder if he loves me for m y self alone ?" "Sa n ford Girl : "Well, why don t y ou put h i m to the test, my dear?" Orlando G irl: "How?" Sa n f ord Girl : Has he ever seen you with out your m ake-up? Orlando Girl : "\V hy, of course, he h as n t. In New York Jones: "I've just inherited a fortune. Smith: "How's that?" Jones: "My grandfather died and left me a flower pot in Florida. First M iami Drunk: I've just had my watch fix ed and it's still w rong." Second M i ami Drunk: "'Wh's h matter wish it?" First Miami Drunk: "It's_ pointing to noon and it's midnight. Even Florida Haa Cata He: "I had a nightmare last night She : Yes, I saw you with her Florida Kida Are Clever Teacher: "Jimmie, what is trousers, sin g ular or plural?" Jimmie: Singular at the top and plural at the bottom." A Dixie Highway Tragedy "The engine's missing he groaned as he pulled up to the side of the highway. "Good gracious !" she cried "\Vhere do yo u suppose we dropped it?" .; Consistent . application of Orange Belt Brands Will make a dif .. ference in the ap .. pearance of your trees and in the quality of your fruit. LYONS FERTILIZER co. Eighth Floor Citrus Exchange Tampa .. .. Florida 11Quality Fertilizer {OJ' Quality Fruit" 247 i, I

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2 4 8 .. I to become the me-tropolis of Southwest Florida, offers l investors excellent opportunities for safe and profitable dealings. DOWNTOWN BUSINESS PROPERTY where constantly enhancing values are assured through the rapid growth of this, the City of Palms, and we I I-located acreage close in to the city limits, in vite in vestors to g i v e consideratio n to our offerings. A large client e le of investors assures us the best listings ob tainable. We in vit e inqu i r ies, wires and p er sonal calls from t hose desiring a c c urate and c onfi dential in forma tion on profi t able opportun i ties Powers, Ledbetter & Mitchell Real Estate FORT MYERS FLORIDA A Florida Fracas "Here, young man; you shouldn't hit that boy when he's down." "Gwan I What d yer t'ink I got him down for?" A Good Student The Florida moon was bright. Romance was in the air. 'Do you think you could learn to love me, dear?" he asked. "Well, I don t mind practicing, at least," she replied. West of Tampa "Whut's de name of d i s infant?" "We wish her baptised by de name of Opium Pinkney." "Don't you know dat aint no fitten name fer a innercent Iii culled girl? Don't you know dat Opium is one of de derivita v es of de wild popp y ? "Yassir, ya s s i r, dat' s jes why w e named her dat-'cause her poppy sure was w ild Harmony Palm Beach Officer : "Here, you mu s t accomp :llly me." Drunl : en Banjoist : A' right. What chu gonner shing? Mistaken A pompous man missed his silk hand kerchief and accu s ed an Irishman of stealing it After some confusion, the Irian found the handkerchief in his pocket and apologized for having ac the Irishman. ""Never rnoind at all, said the latter; "Ye thought I w as a thafe, and I thought" ye was a gentleman, and we were both rnistaken ."-Frorn The Tampa Tines Philosopher. CORAL GABLES Listings Wanted Sales of over half a million dollars within three months is your assurance that we can sell your property. RIVIERA REALTY CORP. Room 304, 105 S. E. 1st St. MIAMI, FLORIDA E xclu si ve ly C ora l Gabl e s P rope1ty Put Your Money in FORT MYERS REAL ESTATE HENRY C. COOPER REALTOR 234 FIRST STREET FORT MYERS, FLA. 100% PROFIT ASSURED Beautiful and Valuable for Sub-DlvblOD 271 acres-215 in high-class, bearinr citruo groves, best miles from Dade City. One mile frontage on mai n Tampa b igbway. Rolling land, beautiful eleva tions and Jake. Priced right. G. W. BACOT, Realtor Dade City Florida J. E. RIP P A HAS IMMEDIATE DIRECT BUYERS FOR ACREAGE, CITY AND WATERFRONT PROPERTY. 10 E. Duval Street, Jacksonville, Fla.. See Announcement of } Suniland Camera Contest on page 232

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Adverti&ing Art Hotel Real &tate ARLINGTON HOTEL N. E. JONES REALTY CO. Advertising MRS. J D. RUSHING 113 E. Lafayette St. C.,alt ....... ,.. NUid Merthlndlslnt Ill: Weekly Rates Made-Family Hotel We hav'Best Located Subdivision 011 the.. ,, tllat .... ,., ........ 01 ..,. : an that ...... new 100-foot Gandy Bridge Boulevard. 500 tratH fro Hlllnt 'elnt ef wlew. Large, Modern Verandas MILNE-HAEMMEL, Feet from Tampa Bay; All Improvements .. Wan., Bldf Tuopa, Flotlda Ntw York 1219 Franklin St. Phone 2264 ST. PETERSBURG OFFICE. 1Z0 CENTRAL AVENUE Interior Furnishings Automobile& and Draperies Bridge City Realty Co. Cary-Crane Motors, Inc. Interior Furnishings Incorporated and Draperies At Tampa, Florida-"The City of BARBOUR-WARD & CO. Bridges"-Real Estate and Invest-ments. Investments upon investiMOTOR CARS Tyler St. near Franklin gation will always prove profitable. 1702 Grand Central Ave. Investments Test us and write for information. 1 l Phone n-saa INVEST A LITTLE TAMPA FLORIDA Real Estate Loans GET LOT Bank Cunningham Investment Co. 205 TWIGGS ST. TAMPA, FLA. Franklin St. Phone 2083 Bank of Commerce Tampa, Florida "JIM:" HOOPER Member Federal Reserve System Laundry Real Estate Tampa WhiteQ Laundry Acreage, large and small tracts, groves, Cafe business and residential property, city and suburban Ideal Cafe and Restaurant Millions are being made in Tampa 1110-16 Tampa St. Phone 4567, 2343 estate. Let tell you about it "Typical Spanish Place" Tampa, Florida Phone 87-183 101 PARKER ST. S. SERRA, Prop. "We Strive t-o Do the Impossible1223 FRANKLIN ST. Phone 2182 PLEASE EVERY ONE" PARSLOW REALTY CO. Fertilizer Pharmacy City and Subu:-ban Property, Acreage and Timberlands-Farms and Orange Groves FERTILIZER COOK'S PHARMACY Paralow Blq., Florida ATe. TAMPA, FLORIDA Phone 4157 for 702 CraDd Central Ave. PboDe 3646 Citru, Truck. Lawn, Flowen Prescriptions Filled Promptly Wholeaale The GULF FERTILIZER CO. Curb Fountain Service Tampa, Florida OpeD till Midniaht .TAMPA DRUG COMPANY Furniture Real Estate WHOLESALE Tarr Furniture Co., Inc. 'libatalli d Tampa, Fla. Orlando, Fla.. "Interior Decorators Tailor E.ALTY COMPANY and Furnishers" TAMPA STREET AT TWIGGS 207 E. Lafayette Street Phone 4504 WILLIAM KRUSE Phones 3643-4986 Specialists itt A cr e age HIGH CLASS TAILORING ONLY EVERYTHING IN M. G.KOHLY All Garments Made 011 Premises Under My hrnltar.-Fioor Coverlnp-Draperlee Real Estate-Rentals-Insurance Personal Chlu-Awnlnp and Ltnolenm Phone 3746 210 Ca .. Street 203 MADISON ST. Phone 2754 249 ...

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'Miami Buyer's Guide &nd and Mortagu 8% GOLD BONDS Doubu ucurity (or rvery dollar invuted Fret booklet Southern Bond & Mortgage Co. Electrical Supplie CONTRACTORS-DEALERS AppllaneN l'lxtur Sopplie1 Phone 3024 28 N. Miami Ave. Hotel Por Your Comfort W. R. Bnier, Wcr. HOTEL T A-MIAMI MIAMI, FLORIDA Miami' Commercial. Hotel. Open all year. Cloan, Comfortable Accommodation at Moderato Ratea Maps N.W Location, Subdivision and Road Map of Dade County and Broward County, lncludinc Key Larco. Scale: 1 inch, 1 mile. New Edi tion City of Miami Map Ready. New Map l',lf9ward County. Scale : 2 inchea, 1 mile. KARL SQUIRES P ..... 1m Z07 Bedford Blq. Realtor 250 Realton EDWIN W. FISKE REALTOR 300 South Miami Aftllue Telephone 6571 MIAMI, FLORIDA New York Oflicee 13 Depot Place MOUNT VERNON, N. Y. EUGENE PATTERSON AGENCY REALTORS w, BNy, Sell or A c l as Your Atlftl ;,. Any Kind of Rally Tra"sactio Call, Write or Wire CAUSEWAY REALTY CORP. 19 N. E. Second Avenue Miami -:-Florida Mmber of Real &tate ON. GRATIG.NY BOULEVARD Beautiful Place for YOUR HOME W1 Will Gladly Send l"(onMtWno Northern Development Co. St N. E Second 3treet P. B. BECHARD & CO. Generw.l Reel Eo tate Miami Chambr of Comm1rco a"d Miami R1alty &IZ Profeuloaal Bide. MlAMl, FLORIDA B o a r d Real Estate EMERSON REALTY CO. 21 N. E. First Avenue Complete Real Estate Service In All Florida See Our Page Ad. in This Issue WE HAVE OR CAN GET F"or You Any Kind ol Property In Any Part ol Florida Write Us Today M. D. MORSE 101 S. .E. Flrwt Street Miami, Owners, Subdividers, Developers Local a11d Foreign We Handle Every Phase of Real Estate, Large Acreage Tracts a Specialty. Look for Our Full-Page Ad. This Issue PHON E W RITE O R W I R E Wallner-Haynes Realty Co. SERVICE-EFFICIENCY -RELIABILITY 66 N. E. Second St. Phone 4696 MIAMI, FLORIDA ROCK HARBOR-BY -THE-SEA Thomp111011'e Subdivlsioa KEY LARGO WUI Rival Mlaml B-ela Lots u Low aa $20-25% Cash, in 'I" Quarterly Payments. Specialists ,. Acrea on Floridt111 K1y1 C 1 HUXLSKNKAMP. P 0 Bor 8022 Strand Arcade. MJnml. J"lorlda Without any qbllrattOD on mr put Mild IDI particulars. NAMll .... . .... ;; ; ADDRESS ........ ... .. . Tenta and Awninp Thomas Awning & Tent Co., Inc. Awnings That Fit and Satls. f:r Z65-%67 W. Flacler St. Phone 7421 Branches: Ft. Lauderdale, West P alm Beach, Coco Transfer MOVING TO MIAMI? Consign Shipmento to Us Expert Movers. Packers, Crt.tera "If It' s M o v a b/1, W Muue It" H. & S. TRANSFER CO. N. W. First Avenue Com..Third !t.

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Our efficient service does much to diminish the inconvenience of the miles between you and your Florida Real Estate Investments. The sincerity of our desire to serve your needs is what appeals most strongly to our ever increasing clien tele. Whether you are interested in LAKELAND, POLK COUNTY OR ELSEWHERE IN FLORIDA, our reputation for responsibility and service, backed up by long experi ence and a broad knowledge of Florida real estate values, should appeal to you. Your interests are our interests and we pledge ourselves to guard yours as we would our own. Though you may be thou. sands of miles away your inquiries will receive the same courteous efficient service that would be yours should you walk into our office in person. Such things are of prime importance when you are considering the selection of an established Realtor to look after your real estate investments. We cordially invite your inquiries R. D. WARING COMPANY, INCORPORATED Real Estate and Investments LAKELAND: Suites 4-10 W. Main Street, FLORIDA 251 j t l I I I I l

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1 you1 pack ot Suits and vegetables WHAT doing to keep abreast o the times? Who supplies your information on new and tested methods? What do you knowabout the latest machinery for reducing packing costs? Are you familiar with the growing movement for the pre-cooling of produce? Who informs you on the condition of crops throughout the country? Where do you get your data on markets? Do you know when it is best to ship and when it is best to hold for a better price? Over 40,000 packers and shippers throughout the country can answer these questions to their own satisfaction and profit. They don't have to guess -they know! These busine:r-s-men fanners are subscribers to the PACKING HOUSE NEWS which is the only publi cation in the United States devoted ex elusively and entire ly to broadcasting all of the important news, together wid au tho. rita tive information pertaining to he and shipping branch of your bus&ness.The PACKING HOUSE NEWS will cost you $1.00for twelve monthly issues. One suggestion, one idea, one thought in any of these twelve meaty issues can easily save you many times the subscrip tion price There's a coupon at the bot tom of this column for your convenience. 3Jig PACKING HOUSE NEWS 1111111111Hnlfti1111111111111RIIIIftlllllllllllllllllllllllllllllll .. 1 PENINSULAR PUBLISHING CO., WARNER BUILDING, Tampa, Florida Here is my dollar. Please end me THE PACKING HOUSE NEWS, orarting with your next issue. 252 Romance He kissed her in the garden When the Florida moon was bright; But she was a marble statue And he was soused that night. From Miami \Veary Willie: "Say Boss, will y'give us a dime fer a cup of cawfee?" Mr. Miami Moneybag8: "I wonderbetter bring it around and I'll look it over I" Shame on You Will the miss who walked down Fra.nklin Street last week bearing upon her knees some painted emblem kind ly tell us what the subject for the artist's skill was? In trying to make it out we ran into a pedestrian, and this colyum is still none the wiser. Come now, girlie I -Jac-ksonville Times-Union. Florida Wisdom Nifty Customer: "Mr. Brown, you are getting dearer and dearer every day. Grocer : "Sh-h-! My wife is in the next room." Everything in Its Place Sign on road near bathing beach: Warning! Dangerous Curves AheadiNew Smyrna Breeze. On the Way to Orlando "Aren't you fond of autos?" "You bet I You ought to see the truck ate for lunch." FLORIDA'S SAFEST INVESTMENT Shares in its old-established Building and Loan Associatio11s Become a member of the Lakeland Building and Loan Association and invest in its capital stock. RETURNS 8% WITH lOOo/0 SECURITY Dividend' s of 2% are payable, in cash, every three months on full paid shares. Subject to Supervision and Examina. tion of the Comptroller of the State of Florida. Lakeland, Florida's highest city; Florida's largest inland city, finest climate and best water in the State; in Polk County, the largest citrusproducing county in the Let us tell you how you may take adva .. tage of these facts and increast ?'o"r '"'""'' Ask "4 to send you our booklet : Lakeland Building : and Loan Association BOX 35 LAKELAND, FLORIDA Do not fail to read about Suniland's Camera Contest on page 232 Apalachicola Real Estate Dest lmettment ln Rtate: Homea. AIIIO l&J'Ie r.ltJ ICltt $300 up. Tcrml lOti. and clnwn b a lanee l 8 mnnth11. Acre aae to 5 to 80.000 1tTe trut1, $10 .00 an acre up. Fine dar delJOJit near tide water: l foot channel to tract. Write, wire or phone. J. L. Morpn, Realtor Apalachlcola F1orlcla

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The Truth About Florida A Free Book-Florida's Answer to Those Who Fear or Fumble the Truth A v iril e s t a tew id e-country-wide treatise of the Florida complex-w h a t it s all about, and how its influ en ce is refl ected in the quickened pul s e of citi e s, towns and states in and out of Florida. F lori d a truth is:-Overwhelming in its abundance-Pre-eminent in its application-Definite in its promise-Epoch making in its action-Reassuring in its intensity-Unprecedented in its forecast-Inspiringly optimistic in its future. The essence of these superlativ es is given in the page s o f this boo k l et-sent f r e e to all readers of Suniland and everyone interested in Florida. In reality this bo o k v oices the sentiment of many of the great Florid i ans and others qualifie d to sp eak. Now the outside world chimes in-many s peak admiring ly m a n y \Yo n dering l y some unfairly-too many unknowingly. Every "knock" is a boost-Every "shady reference" fails to hide the picture-Every "twist of facts" is a boomerang-Every "don' t go" produces an I will." So, we have gathered an array of pertinent truths about Florida as recited b y the press and people of Florida and nearly every state. Here' s a b o ok that emphas izes the constructiv e influence of Florida. Ask us to senct a free cop y-no obli gation. SUNILANDI MAGAZINE R rsearch a11d S enn'cr Divi sio n TAMPA FLORIDA NEILHURST On the Beautiful St. John's The above illustration is from drawing by State Bridge Engineer of new bridge to be constructed by Stnte DepiU'tmcnt connecting Fleming Island and Orange Park. been liPProved by War Department. This b ri d g e and new highway, bond' s for which were sold last month, nssuri ng immediate con struction bring N EILHURST CLOSE TO JACKSONVILLE. In fact, over the St. John's Scenic Hi ghway a beau tiful drive of but ten and one-half miles to city line. NEILHURST-A island development, comfortable year-round living c onditions-high and drya place o f h ealth and contentment. a LAURA STREET %01-PHONES 6374-1311 The G. R. Wilson Development & Sales Co., Jacksonville, Fla. 253

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Classified Advertising ADVERTISING SOUND merchandising ideas; copy that is printed salesmanship; art that attracts and sells. Milne-Haemmel, Inc. Warner Bldg., Tampa, Florida Phone 3772 ADVERTISING SERVICE "ADVERTISING that' gets what it goes after," has been my slogan for many years. I am specializing in direct-mail campaigns, sales plans and copy for financial, mail order, syndicates and rea l estate advertise r s. Also complete pub licity service for manufacturers. This includes high-powered letters, circulars, folders, booklets, cata.logues and news paper copy. To me, every proposition and project is in a class by itself. I study every problem from data you send to me and then prepare your advertis ing to meet the spe cific needs. My Flor ida dients and others will endorse my quality of advertising. I am now in splendid position to serve several Florida advertisers. me in de tai l and I will make a prompt reply. Ernest F. Gardner 560 Ridge Arcade Kansas City, Mo. BUILDER WANTED to get in touch with experi enced practical builder Ma n who can or ganize and supervise building construc tion organization for building houses and other buildings in Florida. An excel lent opportunity for the right man. Write giving experience and qualifica tions to' Gulf-Atlantic Re alty Company, Warner Building, Tampa, Florida. BUILDING ASSOCIATIONS FLORIDA'S safest Investment-shares in its old established Building and Loan Association -Lakeland Building and Loan Association capital stock returns 8% with 100% security. Subject to super vision and examination of comptroller of State of Florida. Lakeland is Flor ida's largest inland city and Florida's highest city-finest climate and best water in the state, located in Polk County, largest citrus producing county in the world. Write today for free book let, telling how you can take advantage of these facts and increase your income. Lakeland Building and Loan Associa tion, Box 35, Lakeland Fla. LANDSCAPE ENGINEERS OUR twenty years of experience in Landscape Engineering is at your service whether your problem be landscaping a small private home-site or the laying out of a complete town-site. We are equipped to handle it. Wm. G Fulton, Landscape Architect, 6-7 Hampton Bldg., Tampa, Florida.. MAILING LISTS ALL new 1925 compilations. These lists of responsible and able buyers are now available. 200,000 names worth (see ad page 95, October SUNILAND). You can depend on us for prompt and efficient service. 4 ,000 other mailing lists. Write for prices. Trade Circular Addressing Co., 166 Adams St., Chi cago, Ill. 254 REAL ESTATE FLORIDA HQMES: If you are inter ested in a homesite, a home or a co operative apartment in or near Tampa, write us. We are planning and will have to offer shortly complete homes and apartments to fit every purs e for home see kers o r investors. Gulf Atlantic Realty Company, Warner Building, Tampa, Florida. FOR SALE: 1 you are loo :ing for an exceptionally good site for a real F lor ida home with attractive scenic surround ings in one of Tampa' s best and most exclusive sub-divisions, let me tell you what I have to offer. All particulars will be mailed upon request. Address owner, P 0 Box 565, Tampa, Fla. WE have a few special listings underpriced for quick turnover that offer op portunities for bi g profits. Present prices good only till December first. Write today for full information. Henry C. This Is Suniland's New Market Place For as little as SS.OO you can tell your story to the realms of more than 70 000 copies of SUNILAND. There is no better way to reach all Florida and no way of equal qual ity in carrying your message to Florida thinking people. Try an ad of this size or l a r ge r : The rate of SUNILAND classified is $1.00 for each line. This is a five line ad and would cost five dol lars. Address SUNILAND Mag azine, Classified, Box 2711, Tampa, Fla. Please send :cash or check 'With order and have your advertisement in our hands by the 15th of month preceding date of issue. Suniland Brings the Buyers Cooper, Realt'or, 234 First St., Fort Myers, Florida. IOWA Money-we hav e it for large tracts in Northwest Florida. Owner's attention only I Meredith's Land Agency, Newton, Iowa. FOR SALE, 20 acres split by the beau tiful Hillsboro River, seventeen miles from Tampa. Priced right. McMaster & McMaster, Warner Building, Tampa, Fla. FLORIDA FARM FOR a subdivision or development o r estate, here is a close-in property that will satisfy the requirements of the most exacting buyer. Location is in the heart of the famous Manatee County fruit and vegetable section, one mile from Palmetto and two miles from Bradenton, both exceptionally fine towns and a wonderful place to live. Manatee County is the eleventh richest agricul tural county in the United States, s hipping oYer 8,000 carloads of fruit and vegetables annually. 40 acres of this property are on a hard surfaced road. 15 acres bearing orange and grapefruit trees; 13 acres of highly productive gar de n truck land; 12 acres rich virgin ham mock land. Dwelling house surrounded by magnificent oaks. Flowing Artesian ell. Raw pine land ten miles further irom town is selling at $500 to $1,000 per acre. This farm a ba r gai n at $80,000 one-fourth cash-ba l a nce to suit pur chaser. Direct from owner who has other interests requiring full attention. This price good only till December first today for full information or ap pointment. Box 30, care SUNILAND Magazine, Tampa, Florida. SYNDICATES O N PAGE 12 and 13 of this issue oi SUNILAND is an unusually interesting description of how it is possible to in vest small amounts and feel confident it will grow into a much larger amount. This is the result of intensiv e study of syndicates. The Hanford Syndicate is planned and operated in a manner appealing to all, amounts from $100 to $1,000 accepted. Read the ad on page s 12 and 13 and le arn how it is possible to do business profitably in Florida with a small amount of money. R. S. Hanford, Vice Pres ident, Hanford Syndicate, Inc., 801 Florida Ave., Tampa, Fla. I'M READY TO PRODUCE FOR ONE CLIENT-ON A FULL-TIME, EXCLUSIVE SERVICE BASIS THE MOST POWERFUL CAM PAIGN OF NEWSPAPER AND DIRECT-MAIL ADVERTISING THAT THE FLORIDA REAL ESTATE WORLD HAS EVER KNOWN! Twenty year's successful experience handling big campaigns for clients a!J over America Nationally known ad, ertising w r ite r mail-order and directm ai l specia list. My experience as a successful writersalesman during these more than 20 years has covered all lines of publicity work, but has had to do more particularly wit h the handling of independent finan cing and selling campaigns. I am ready and able to tackle the biggest advertising job that has ever had ita birth in Florida real estate. One prominent Detroi t client for whom I prepared a ve r y e laborate and ex tended campaign said: were de lighted with Service, and believe his work was at least 80% o f the effort required to market two million dollars of secu rit ies ." I can show hundreds of samples of my work in the production of powerfully attractive and productiv e newspaper, mail-order an d direct-mail publicity cam paigns on important projects through out all America. Now, I want to be in Florida and tackle the biggest advertising job that haa ever had ita birth in Florida real estate. Address Box 20, SGNILAND MAGAZINE Tampa, Florida i _j

PAGE 256

RADBNTON '"{lze Ffientf!y Cf!y ... This progressive, growing city is located on the Manatee River, at this point more than a mile wide. It is only twenty. minutes from the Gulf. The Tamiami Trail-the direct route from Tampa to East Coast-passes through the city. It is the converging point of highways down the West Coast. It is twelve miles north of Sarasota. Bradenton is served by two railroads. Building construction of more than $4,000,000.00 for first 8 months for this year. $800 000 00 being spent in municipal improvement. Two large hotels under construction. A seven-story bank and office building is nearing completion. 450 homes constructed since the first of the year. The state is building a concrete bridge across the Manatee River connecting Palmetto with Bradenton. Bradenton is the center of early vegetable and fruit growing. One car of fruit and vegetables is shipped every hour of the day and night, 365 days in the year. Bank deposits have increased 210% in last year. Population in 1920 was 3,868-1925 o ver 10,000. There is no better all year climate in Florida. Outdoor life here presents every attraction. Four golf c ourses and country clubs, tennis and roque clubs, boating, fishing and bathing at Bradenton Beach on the Gulf of Mexico. An investigation of Bradento n means an investment in Bradenton-whether you want a homesite, a business or a highly productive farm-you o w e it to yourself to see and investigate Bradenton. A descriptive Booklet will be sent upon request. Secretary, BRADENTON CHAMBER OF COMMERCE 255

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STARTING with the December issue S uNI LAND will have a new editor. We are de lighted to have the destiny of this magazine pass into the editorial command of such an experienced and capable director as Mr. Perriton Maxwell. With a colorful background of editorial achievements in both the United States and Great Britain, Mr. Maxwell is thoroughly qualified to give SuNILANo's r ead ers a magazine that will measure up fa vorably with the best periodicals in the country. Moreover, we predict a num ber of pleasant surprises in the way of features for the future Mr. Maxwell's pas t experiences sho uld prove interesting to ou r readers. His first job was that of reporter on the New York Sun. It w as not long be fore he had been appointed Sunday Editor of the New York Recorder-the younges t Sunday Editor, as a matter of fact, in America and one of the young est men in journalism to hold a respon sible administrative position on an im portant newspaper. Leaving the newspaper field and broad enin g the scope of his activities, Mr. Max,vell became associated, as New York representative, with th e Satu,da:J' Evening Post Vogue, Mad ern Priscilla and Photoplay Maga zine In this capacity h e contributed num erous and varied articles th a t r eac hed a n audience of many milli ons of readers Furthe rmore, he was con structing a foundation that earned him the editorship of The Metropolitan Magazin e then owned by Blakely Hall. In a short time Mr. Max well built up the M etropo/itan to a publication of such importance that the biggest publishers in America began to take notice of him. A recognition Of his ability came from William Randolph Hearst when the latter asked him to be come. editor of the Cosmopolitan Maga zine Mr. Maxwell accepted the post and proceeded to make history for this now famous publication Unde r his editorship, the Cos mopo li tan acquired a number of brilliant writers Mr. Maxwell was the first edi tor to publish stories by David Graham Phillips, Charles Batte! Loomis, Leon ard Merrick, Charles G. D. Roberts, David Wark Griffith (the producer of "The Birth of a Nation," the greatest motion picture ever conceived), B Ree ve, creat o r of "Craig Ken ned y," the scientific d etec tive; James G. Huneker Justice M iles For. man Paul Lawrenc e Dunbar, Dor othy Canfield (Fisher), Inez Haye s Gilm ore, author of "Angel Island"; Stephen Crane, author of "The Red Bad g e of Courage"; Roi Cooper Me grue, author of "Under Cover" and "It Pay s to Advertise"; Anne Warner (French), Mary White Slater, the poet and author of "Henri Bergeson"; Gene Stratton-Porter, author of "The Girl of the Limberlost,'' "Laddie" and "Freckles"; Mrs. Wilson \ll'oodro w .and Montague Gla ss, author of "Potash and Perlmutter." 256 Maxwellisms A good maga z ine starts w ith a good cover and e nds wit h an article or stor y good enough to be the leading feature o f your rival 's b e st number. Advertise rs are in lov e with a m aga zine just so long as it successfully woos circulation They jilt it when the publi c shows signs of boredom. Moral: Avoid the literary yawn. An editor in a rut is pra ct ically an editor in his grave-the two things diffe r only in their comparative width and depth No wise m e rchant places all his goods o n one counter but some of the cleverest editors are c ontent to put their best wares in the first half of their magazines. The avera ge ma gazine r eader might nor have the abili ty to analyze the finer qual ities of a story or picture but he feels them. Money a n d effort pu t into the pro duction of real magazine excellence is a sound investment, yielding presti ge to its comfortable twin-profit. Every number of a p o pular magazine sh ould be put together as if it were thP editor 's first and la s t one. Pet-riton Marwell I About this time there ex isted in London a publication known as Nash's which was dying slowly from general malnutrition. Seeing possibilities in the magazine Hearst bought it for a song and commissioned Maxwell with its up bui lding. The st o ry of this devel opment involves so many ramifications that it would be impossi ble to do them justice in our limited s pace. Suffice it to say, Mr. attacked his task with characteristic enterprise and originality. One of the thi ngs he did was to publis h a Coronatio n Numbe r when King George and Queen Mary were m ade rulers of the Empiresomething unheard of in Great Britain. Yet it sold o ut the issue within a fe;; h o urs. Subsequent t o his upbuilding o f N ash's Mag a zine Mr. Maxwell was editoria l director of Leslie' s Weekly, Judge and Film Fun tha t is, e ditorial director of all three public ati ons at o ne time And lat e r, he was appointed editor of A1ts and Dc coratiou. Mr. Maxwell is not only an experi enced edi t o r but also an artist and a novelist. His novel, "A Third of Life," was }n the best seller class a few years ag_Gt. -M r Maxwell is enthusiastic over conditions a nd possibil i ties in the Penin_: .. State. He assumes his new : duties as edi tor of SuNILAND with g zeal and an appreciation of wha t he terms its limitless scope in appra i s ing the world of Florida-the Penin sular of Golden Opportunities. "At present, the eye s o f the country are on Florida remarked Mr. Max well. "This is true of the North and the Wes t as well as it is true of the East and th e South. Recently, I met a man in 1:\ ew York who, while living i n Oreg on, had somehow managed to g e t a copy of SUNILAND. This one copy planted the se ed of Florida in his mind. Since then the seed has grown and developed to such an extent that when I sp oke with him in New York, Florida was his goal. He was straight ening up his financial affairs so that he might come to the Peninsular State as quickly as possible "He is only one of the many thou sa nds who are manife sti ng an interest in the Peninsular of Golden Opportuni ties. It is proper that a state around which so much interest has centered s hould ha v e an organ of expression This organ, of course, is SuNILAND. And as such an organ its scope is prac tically limitless. I see no reas on w hy SUNILAND should not achieve national circulation within a compa r atively short time. "Moreover, the state will benefit by our success. For as our cir cul ation in c reases until our copies are sold in every corner of the co untry the mes s age of Florida will be spread propor tion a tely. Every word in SUNILAND will be a part of Florida's message to the outside w o rld That will be my edi torial policy."

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I I f t 1 1 R I. i 1' j 1 l ........... Announcement of. NAVARRE .. . 2500 Acre Suburb The_ early buyers in every large community offered in Florida town site develop men(s have received the largest profits. Broad thorough development work has now started at Navarre. The owners and developers of this new residential, busiriess and industrial town site are w:ell known for their successes both North and S<;mth. The eyes of the State are upon Sa_nford as one of Florida's next great cities. . . Sanford's largest development, presents a most exceptional opportunity to the early investor. . THEBoDWELL REALTY CO. -'Owners of developments of Merit .. -' SANFORD, FLORiDA .;: I'; ,- ; ,;.:... -H. T. BODW'ELL. and Treasurer . :.. :. : .. ; """;-; .:t _: : Branches: .' ..,-;"' New Haven, New Britain : R.. and Hartford, Conn. : :, Years of Realty Servia . .

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When You Build A Homeoften think of it-building a home If you have already built, then you are planning another with perhaps" one more room"; with "this" changed or "that" added. Perhaps lack of proper restric tions has made reaily harmonious sur-roundings impossible for your present abode. Beside your carefuily planned and properly designed Spa ni s h bungalow there are houses which clash with yours. There may even be a noisy and unsightly repai r shop across the street. But you cannot help it-there are. no reJiriclion s I Look at the Daytona Highlands homes pictured on this page. They are varied and beautiful, yet they har monize. There is no curtailment of individual taste at -Daytona Highlands; you can build to suit your partic ular fancy. But everyone must build under protective regulations, thus making your home and your n e igh bor's home assured of harmonious environment for all time. Homes in Daytona Highlands will bring splendid prices because they are protected. Those who own homes there are loth to part with them. DAYTONA of Hills Lakes Main Sales a nd E 'xecutive Offices 162 S. BEACH STREET DAYTONA FLORIDA Are There Children in Your Home? send for a copy of our Pictorial Alphabet. Address Educational Director, Dayt9na Highlands, Box 325 Daytona, Florida.


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